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Welcome to one of the more inspiring episodes of the show! Entrepreneur and growth marketing expert Sarah Stockdale is one of the most nuanced, capable, and generous voices in the industry. When she shows up, she resonates, no matter what she's creating or where she's appearing. Today, both of us commiserate over being dedicated parents learning to be parents, informed citizens struggling with so many things in society, and being public voices with pressure to deliver ... all at the same time.This frames our conversation into the subtleties of storytelling. How do we show up when life is life-ing hard? How do we imbue the work with the right personal details to find the universal? And what happens when your public persona and your business results are intertwined?This is a special episode of the show for another reason too. I've partnered with Intuit Mailchimp as part of a limited series called B2B Storytelling Stars. You can watch as I coach 3 marketers and experts on group calls and 1:1s, helping them craft their premises, messages, and stories. Get all 6 videos plus a storytelling template, free and ungated, at https://jayacunzo.com/starsTo cap off the series, each storyteller will appear on How Stories Happen for their very own episode, featuring the story we began developing behind the scenes together. This is Sarah's episode, and you'll hear the story we workshopped during Storytelling Stars.WATCH MY LIMITED SERIES, STORYTELLING STARSFor all 6 videos (3 group coaching calls and 3 one-on-ones), plus a free template associated with each (no forms required), visit https://jayacunzo.com/starsRESOURCES:Follow with Sarah on Linkedin and subscribe to her newsletterLearn more about Sarah's career and her speaking on her siteSubscribe to my newsletter at jayacunzo.comFollow me on LinkedIn, Instagram, or BlueskyThis show is produced by Ilana NevinsCover art designed by Blake Ink***ABOUT ME, JAY ACUNZO:ConsultingSpeakingContactBooksI help business leaders become stronger speakers and storytellers. The goal isn't to get in front of your audience. The goal is to ensure they care. While others agonize over reach, your ability to resonate helps you compete on the influence of your ideas, not the volume of your marketing.With my clients, I help clarify + differentiate their message, craft their thinking and expertise into a distinct premise and IP they own, and develop signature speeches and stories to influence, inspire, and drive results.After starting at brands like Google and HubSpot, I've helped organizations like Mailchimp, Salesforce, Wistia, and GoDaddy, plus dozens of individual authors, founders, execs, consultants, and creators with their storytelling and public speaking.I live in the Boston area with my family as a proud Yankees and Knicks fan (yes, I'm in enemy territory). In the 60 seconds per week I'm not creating stuff for work or making my kids laugh, I like to shoot hoops, sip nice bourbons, cook with my wife, and daydream about telling stories like my storytelling hero, Anthony Bourdain. Say hi via jayacunzo.com
In this episode, Sarah Stockdale, founder of Growclass, shares her journey of overcoming burnout while leading growth teams at tech startups, addressing gender bias in the workplace, and building a thriving community for marketers. She reflects on how these experiences shaped her leadership style, approach to mental health, and entrepreneurship.Sarah opens up about:Witnessing a mass layoff and facing inappropriate comments from a coworkerPushing herself so hard that she had a panic attack on her way to a partnership meetingMaking the bold decision to take a risk on a startup over a secure job because she wanted to optimize for learning.Things to listen for:(00:00) The wonderful humans that shaped Sarah(06:39) Transitioning from a risk-averse upbringing to entrepreneurship(08:04) Turning down a safe job offer for a learning opportunity in a startup(11:26) Not true, but he said, “Sarah wasn't fired because the boss wants to f*** her”(18:42) Thanks to our sponsor of this episode, Churnkey(20:33) “You get to decide your own worth and impact”(25:33) Busting the hustle = success myth(31:18) Liters of coffee, panic attacks, and burnout(39:10) Sarah's therapist told her to quit her job(42:39) The impact of frentors (friend + mentor)Thanks to our sponsor!Learn more about Churnkey: https://churnkey.co/Resources:Connect with Sarah:LinkedIn: https://www.linkedin.com/in/sarahstockdale/ Growclass: https://www.growclass.co/ Connect with Andrew:LinkedIn: https://www.linkedin.com/in/andrewcapland/ Hire Andrew as your coach: https://deliveringvalue.co/coaching
In this episode we sit down with Sarah Stockdale, founder and CEO of Growclass, to explore the realities of entrepreneurship, risk-taking, and mental health. Sarah shares her journey of building Growclass, an online growth marketing course and network that empowers women and underrepresented groups to break into six-figure careers. We dive into the often unseen side of entrepreneurship, where anxiety and risk are constant companions. Sarah also talks about the importance of creating safe, inclusive spaces for learning and growth, and how she leads her team with compassion and trust, challenging the hustle culture that often leads to burnout. This episode is packed with actionable insights for anyone looking to build something meaningful while maintaining balance and well-being.
In this video interview, Sarah Stockdale, Founder/CEO of Growclass, discusses the importance of digital marketing education. PRESS RELEASE TORONTO–(BUSINESS WIRE)–
In this episode of She's Interesting, join us on a transformative journey of self-discovery that promises to expand your mind and fuel your motivation as we bid farewell to the year.
Dive into the inspiring story of Sarah Stockdale, Founder and CEO of Growclass, an online growth marketing training company. In this episode, Sarah shares insights from her early days in a small town in Ontario to becoming a sought-after tech expert. Explore her experiences at Wave and Tilt, her time as a growth consultant with Valkerie, and the challenges of starting Growclass amidst the pandemic. Learn about her perspective on the marketing shift from brand to growth, money mindset, and valuable advice for those contemplating a leap into entrepreneurship. Join us for a candid conversation on tech culture, growth marketing, entrepreneurship, and the strategic measures Sarah took to bootstrap her business successfully. In this episode, we cover: (02:10) Getting comfortable with speaking up as you grow in your career (04:25) Small-town beginnings: how hard work and grit at a young age shaped Sarah's future (10:40) Transitioning into Growth Marketing and the tech world (21:00) The art of selling it before you build it and the beginning of Growclass (27:00) The importance of creating a community (28:50) Early day startup life, being the founder and sales person (32:00) Essential tips on how to grow a thriving newsletter (34:04) Sarah's money mindset evolution from scarcity to abundance Let's keep in touch! Newsletter: http://shesinteresting-newsletter.bee... Instagram: @shesinterestingpodcast TikTok: @shesinterestingpodcast LinkedIn: @shesinterestingpodcast Website: shesinteresting.com Sponsored by: Shift Collab Shift Collab is one of Canada's leading virtual therapy practices, offering exceptional online counselling in Ontario and across Canada. If you need someone to speak to head over to shiftcollab.com Music Credits: Intro music: Lifeline by Kaleido Ad music: Always in Motion by Oleg Mazur
Sarah Stockdale, Founder of Growclass, shares 3 copywriting exercises to write copy that sells. Download the free powerups cheatsheet: https://marketingpowerups.com/034
We're talking about growth today - with a true expert in the subject, Sarah Stockdale, Founder and CEO of Growclass. Biggest takeaway: it's Not About You. Get in the mind of your customer and you'll create emails, popups, website copy that converts.Sarah shares a download on Conversion Copy, including:Her copy makeover for Canada's weighted blanket; preview - "scrolling when you wish you were sleeping?" Why you can only talk to one person at a timeHow to channel your inner Glinda the good witch to solve your customer's problemA live teardown of a retail websiteWhat questions to ask when writing your marketing copyHow to place your customer back in the moment that they experienced the problem Opportunities to improve your onsite copy and shopping experienceWhy "buy now" buttons might not workHost: Erik Christiansen - https://www.linkedin.com/in/erikc/Guest: Sarah Stockdale - https://www.linkedin.com/in/sarahstockdale/Growclass: https://www.growclass.co/
Sarah Stockdale, CEO of Growclass, joins TGIM for a raw and honest conversation on how to know if your business will actually succeed. From building and hiring a team to the secret to great marketing copy, sales calls and emails, Sarah shares tangible advice to start applying heading into the New Year. GET OUT YOUR NOTEBOOK- this is a good one.
Sarah is the Founder and CEO of Growclass, an online growth marketing training company. She is also the host of The Growth Effect, a podcast in partnership with The Globe and Mail and in partnership with HSBC, and the author of We Need To Talk About This, a popular blog and newsletter for millennial women. Sarah is also a guest tech expert for The CBC, and CTV, and a TEDx speaker. She's a frequent speaker at universities, events, and conferences across North America.
Sarah Stockdale returns for another season to talk with incredible entrepreneurs about what it's really like to launch and grow a business. Spoiler Alert: The Growth Effect isn't a normal business podcast. We talk to successful founders about their 4am anxiety attacks, running out of money, and the growing pains usually kept hidden. You'll get a behind-the-scenes look at how companies really get built.
At Nurse Next Door, we've always thought getting older was something to be celebrated. We believe that by living Happier Aging, we can profoundly impact our own lives, and the lives of those around us. Happier Aging® is Nurse Next Door's philosophy of care: for our clients, their families, our people and everyone we meet. It all comes down to our care approach, leadership and the people behind the scenes. In this series of conversations between Cathy Thorpe, CEO at Nurse Next Door, and Sarah Stockdale, we'll learn about Cathy's radically empathetic and bold approach to leadership, and how Nurse Next Door is changing how we—as a society—can help care for our elderly.
Marc Lafleur, CEO of TruLocal, works really hard. He doesn't apologize for the sweat that's needed to be a first-time founder, but that doesn't mean he's a fan of the #hustleculture that's big in the startup community. In this episode, he shares with Sarah how his goal of improving the food supply in Canada through his quality meat-delivery company doesn't leave time for much else, and why he still thinks its worth it.
We've heard about some of the challenges of launching and scaling a business, but what about stepping into a leadership role at an already successful company? Taking over the reins, and the expectations that go along with that isn't for everyone. But it was for Cathy Thorpe, who went from being a customer to CEO of Nurse Next Door, a company that offers home care for seniors across North America, which has taken on a new level of gravity amid COVID-19.
Would you start a business with your best friend? While on maternity leave? And then pivot drastically at its peak success? That's what Becca Perren and Jennifer Kelly of Pehr did. In this episode, they chat with Sarah about going against conventional wisdom and when it makes sense to change course with a growing business.
Many people think marketing is fluffy but (especially in the tech industry) it's anything but. Marketing is creative, experimental, and data-driven. How do you write copy that connects? How do you create ads that converts? You need to test a hypothesis and see the data to build the most successful marketing strategies.Sarah Stockdale takes us on her decade-long career in the startup industry and why she started Growclass so that other startup entrepreneurs could better understand marketing and customer acquisition in the early days. Sarah goes into details about different strategies to attract customers. We also discuss her newsletter, We Need To Talk About This and how her supportive friends encouraged her to actually launch it to the public. She also opens up about what wasn't working with Valkerie that led to the rebrand!Support the show (https://www.floatorfounder.com/partners)
Burnout: Most CEO's won't talk about it, many CEOs experience it. Marie Chevrier takes a different approach. On this episode, the founder and CEO of Sampler gets candid about how her experiences with burnout have made her a better leader in a high-growth, market-leading company.
Sarah Stockdale is the Founder and CEO of Growclass, an online course and community that teaches growth marketing. She's also the author of We Need To Talk About This, a popular blog and newsletter for millennial women. Previously, Sarah spent her career working on early stage technology startups. She grew the largest campus ambassador program in the world at a payments startup called Tilt which was later acquired by Airbnb. Sarah and Marsha chat about creating community in the online education space, how to apply growth marketing principles to grow a community, burnout and the dark side of tech. Show Notes: https://www.createcommunitypod.com/episodes/sarah-stockdale
We talk about growth - not upward growth, but lateral growth. Our 30's are often a time when opportunities arise, particularly in our career. We typically expect to strategize for the next rung on the ladder in our current field, get a promotion, grow our businesses, and amplify goals - upward growth in a field that we know deeply, feels like the only existing direction. But what if we're actually feeling a pull to something different? What if we recognize the value of our experience, and we know our passions better, and we actually see the importance of growing laterally in a specific context or environment? We have a tricky balance of learning how to put years of practical experience in place, with still not (or ever?!) being “senior” enough to not learn a new way. With us today is Sarah Stockdale, author, speaker, and Founder & CEO of Growclass, an online growth marketing training school. Sarah's chats with us about why NOW is the perfect time to learn more and grow laterally. Show Notes: Sarah Stockdale is the Founder and CEO of Growclass, a 6 week online growth marketing training program taught by experts in their field. She's an author, speaker, and coach. Enrollment is now open, classes start on September 14. Follow her company Growclass on IG handle @growclass Sarah's Bio: Sarah is an entrepreneur, coach, speaker, startup growth marketer, and innovation professional. She is the Founder and CEO of Growclass, an online growth marketing training company. She is the author of: We Need To Talk About This, a popular blog and newsletter for millennial women, a guest tech expert for CBC, and CTV, and a TEDx speaker. She frequently speaks at universities, events and conferences across North America. Sarah has spent her career working on early stage technology startups, starting as a foundational team member of Wave, a Canadian financial technology giant. More recently, she led the International Community Growth team at the San Francisco payments startup, Tilt, which was acquired by Airbnb in 2017. Sarah coaches businesses and individuals to achieve incredible growth. About Growclass: Growclass is Canada's first Growth Marketing Training Program. Growclass works with incredible marketing professionals to help its students become fully skilled growth marketers. Growclass' portfolio includes training for businesses and individuals to help level up their talent and ensure they're on the cutting edge of growth marketing trends and best practice. Training is offered in person in Toronto, Ontario. To sign up, enrolment is now open. Follow Growclass on IG @growclass As always follow along on @theafter30podcast --- Send in a voice message: https://anchor.fm/the-after-30-podcast/message Support this podcast: https://anchor.fm/the-after-30-podcast/support
Listen as Sarah shares her superpower as well as helpful information for entrepreneurs! Learn more at https://CTAMarketing.biz --- Send in a voice message: https://anchor.fm/ctamarketing/message
Sarah Stockdale is a start-up growth marketer and the founder & CEO of Growclass, an online growth marketing course that provides its users with the necessary skills for personal and professional growth. In this episode, Yas & Nat chat with Sarah about her own successful course launch during COVID, and how creating valuable content & community building are the keys to profitability.Subscribe & Review us on: Apple Podcast Spotify Google Podcast YouTubeTake our quick survey HEREFollow our course creation journey & connect with us!The Course Creation Podcast:hello@coursecreation.comFollow us on InstagramJoin Our Facebook Community GroupFollow our Co-Founders:Natali's InstagramYasmin's Instagram Follow Sarah:WebsiteInstagram TwitterGrowclass Website Growclass InstagramGrowclass TwitterNYB MediaWebsiteInstagramYouTubeJoin the Academy HEREResources from this episode: Client Magnet Website
No matter if you work in marketing or product, write ads, develop landing pages, or build onboarding flows, copywriting is essential. It spans the entire growth function and can make or break experiments (and the better you are, the more money you'll make and save). In this episode, Sarah Stockdale (CEO & Founder of Growclass) breaks down what make great copy, talks examples, and gives you the tools you need to level up. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt or Sarah on Twitter at @MattBilotti, @skstock, & @HYPERGROWTH_pod
No matter if you work in marketing or product, write ads, develop landing pages, or build onboarding flows, copywriting is essential. It spans the entire growth function and can make or break experiments (and the better you are, the more money you'll make and save). In this episode, Sarah Stockdale (CEO & Founder of Growclass) breaks down what make great copy, talks examples, and gives you the tools you need to level up.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt or Sarah on Twitter at @MattBilotti, @skstock, & @HYPERGROWTH_pod
Sarah Stockdale is the CEO and Founder of GrowClass- an online growth marketing training company. She's also an author, speaker, and guest tech expert for the CBC and CTV as well as a TEDx speaker. Today, we talk about the myth of the "lonely genius", a concept that brings clarity to an ongoing narrative surrounding successful figures like Mark Zuckerberg and Steve Jobs. how to balance having a competitive side and a team player side, and why taking an approach of helping others means you'll always be employed.
Start your career where you can grow. Sarah decided to take the road less traveled and instead of taking a jobwith a major company she opted to take a job at Startup. In the basement of a house.She was interested in where could she learn the most and where could she learnthe fastest? Keep makingchanges to your life until it’s the life you want or the life you deserve. The above quote is Sarah’s favorite. When I heard this quote, it made methink that it predisposes her to have what I call disruptive internalconversations. Although she attributes it to her friend, Drew Dudley. This quote,“Keep making changes to your life until it’s the life you want or the life youdeserve” primes the person who is thinking about it to make continuous courseadjustments. Using inner conversation self access if your life is the one youwant or the one you deserve, and if it is not change it. Learn to see the person and not the stereotype.Sarah and I had a beautiful conversation about learning when to competeand when to collaborate. She learned, “if you compete against other peopleyou're never going to learn, and you're never going to be a true part of a teamor get anything legitimate accomplished.” There were times in her career whenshe felt like she was being asked to educate her future boss. Today, she thinksher life would have been easier had she been more generous. She had to learn tosee the person and not the stereotype. She admits she is still learning to meetpeople where they are at, but it is a good reminder to see the human in people.See their fallibility. Team versusFamily. One thing I learned from Sarah was that although you should not think ofyou work team like family, they are like family in one particular way, you do notalways get to choose who is on your team. I do however think that it is thesame on teams. The coach decides who is playing and who is not. The important thingto remember from our conversation is that teams, always have the best playerson the field. Some people may not be on the team, but they can still be part ofthe family. There is nosuch thing as hacking growth. Sarah reminds us that there are no silver bullets. That growth is as sheput it, an exercise in beingstubborn and resilient and trying things until they work”. It is not this coolthing you see in the movies it is hard and sometime difficult workImposter Syndrome is common. We had a great conversationabout how some of the most impressive people have Imposter Syndrome and we needto recognize that doubt is part of us focusing on relentless improvement. I hope you enjoy my conversation with Sarah because there are lots of nuggets in this episode.
Start your career where you can grow. Sarah decided to take the road less traveled and instead of taking a jobwith a major company she opted to take a job at Startup. In the basement of a house.She was interested in where could she learn the most and where could she learnthe fastest? Keep makingchanges to your life until it’s the life you want or the life you deserve. The above quote is Sarah’s favorite. When I heard this quote, it made methink that it predisposes her to have what I call disruptive internalconversations. Although she attributes it to her friend, Drew Dudley. This quote,“Keep making changes to your life until it’s the life you want or the life youdeserve” primes the person who is thinking about it to make continuous courseadjustments. Using inner conversation self access if your life is the one youwant or the one you deserve, and if it is not change it. Learn to see the person and not the stereotype.Sarah and I had a beautiful conversation about learning when to competeand when to collaborate. She learned, “if you compete against other peopleyou're never going to learn, and you're never going to be a true part of a teamor get anything legitimate accomplished.” There were times in her career whenshe felt like she was being asked to educate her future boss. Today, she thinksher life would have been easier had she been more generous. She had to learn tosee the person and not the stereotype. She admits she is still learning to meetpeople where they are at, but it is a good reminder to see the human in people.See their fallibility. Team versusFamily. One thing I learned from Sarah was that although you should not think ofyou work team like family, they are like family in one particular way, you do notalways get to choose who is on your team. I do however think that it is thesame on teams. The coach decides who is playing and who is not. The important thingto remember from our conversation is that teams, always have the best playerson the field. Some people may not be on the team, but they can still be part ofthe family. There is nosuch thing as hacking growth. Sarah reminds us that there are no silver bullets. That growth is as sheput it, an exercise in beingstubborn and resilient and trying things until they work”. It is not this coolthing you see in the movies it is hard and sometime difficult workImposter Syndrome is common. We had a great conversationabout how some of the most impressive people have Imposter Syndrome and we needto recognize that doubt is part of us focusing on relentless improvement. I hope you enjoy my conversation with Sarah because there are lots of nuggets in this episode.
Patrick explains how Lime and Bird ruined his last trip to SF right before they come to ruin Canadian cities; Erin commits to starting a Google doc and praises the federal government; Sarah Stockdale joins to discuss how Toronto can improve support for women entrepreneurs; Douglas says goodbye to his adopted son. Canadian Content music clip (under fair dealing): "Know Yourself" by Drake Ad music: "Dreams" by Joakim Karud
We're back with Sarah Stockdale, former Director of Global Community Growth at Tilt.com (acquired by AirBnb) and principal at Sarah Stockdale Growth Consulting. In this episode, learn the fastest way to grow your startup-up, the story behind the acquisition of Tilt.com's by AirBnb and Sarah's tips for doing growth experiments. She also shares her tips for anyone trying to get into growth marketing. For quotes and episode outline of this episode, go to https://growthmarketing.today/024 What You'll Learn in This Episode The northstar metric that the Tilt.com growth team looked at The fastest way to grow (hint: it’s not a spray and pray approach) The story behind the acquisition of Tilt.com by AirBnb An experiment that really worked well for Tilt.com Sarah’s tips for growth teams who are doing experiments Tips for anyone trying to get into growth marketing About Sarah Stockdale Sarah Stockdale is a growth veteran, with 7 years of experience growing and scaling early stage technology companies. With experience working at venture-backed companies out of both Toronto and Silicon Valley, Sarah has grown companies from scratch and led large growth teams. Past experience includes Product Marketing and Business Development at Wave and most recently, Sarah led a multi-national growth team at Tilt as the Director of Global Community Growth. Sarah mentors with Venture for Canada and 500 Startups, and has taught and spoken at Ryerson, Queen's, Brainstation, HackerYou, McMaster, George Brown and Mohawk College.
Sarah Stockdale, former Director of Global Community Growth at Tilt.com (acquired by AirBnb) and principal at Sarah Stockdale Growth Consulting, is a growth veteran who has experience growing and scaling early stage venture-backed companies out of both Toronto and Silicon Valley. In this episode, Sarah shares the growth process at Tilt (before they got acquired by AirBnb), what she looks for when hiring for a growth team and how to get users addicted to your app. For quotes and episode outline of this episode, go to https://growthmarketing.today/023 What You'll Learn in This Episode Sarah’s career progression (hint: she didn’t start in growth or marketing.. ahem MTV). The growth process at Tilt before they got acquired by AirBnb. What Sarah looks for in hiring growth marketers (hint: it’s not sexy resume!) How to hire for your #growth team How you get users addicted to your app About Sarah Stockdale Sarah Stockdale is a growth veteran, with 7 years of experience growing and scaling early stage technology companies. With experience working at venture-backed companies out of both Toronto and Silicon Valley, Sarah has grown companies from scratch and led large growth teams. Past experience includes Product Marketing and Business Development at Wave and most recently, Sarah led a multi-national growth team at Tilt as the Director of Global Community Growth. Sarah mentors with Venture for Canada and 500 Startups, and has taught and spoken at Ryerson, Queen's, Brainstation, HackerYou, McMaster, George Brown and Mohawk College.
What's a growth hacker, anyways? Unless you are familiar with the tech lingo, you may not know what a growth hacker is, little own what they do for a living. This isn't your typical marketing job. Growth hackers are basically creative, data driven individuals, who love looking at the numbers in order to see where and how a company can improve. They think fast and fail fast. And Sarah is one of these experts. She didn't ever think she'd end up in this line of work. She actually turned down a high paying corporate PR job at the start of her career, and took a chance working at a startup. Keep in mind, this was at the beginning of the startup craze - over ten years ago. So her choice wasn't the "cool" one. People thought she was nuts. But she loved the idea of being able to test out ideas with minimal supervision. In this episode we discuss everything from taking chances, failing fast, learning how to read data and understand its meaning, growth hacking tips and tricks, taking an unconventional path and how to set out on your own as an entrepreneur! This one is packed full of insights if you have a tech business or work in the tech/marketing field.
In this episode of MARKET, we are chatting with Sarah Stockdale, Principal at Stockdale Growth Consulting and until very recently Director of Community Growth at Tilt, which was recently acquired by Airbnb. Sarah is a growth hacker, community builder and an active mentor. We chatted with her about all things growth hacking, how she got her start and what it is like to work for a Canadian vs a Silicon Valley tech startup.
This is the fiftieth episode of Hack To Start. Your hosts, Franco Varriano (on Twitter @ FrancoVarriano) and Tyler Copeland (on Twitter @ TylerCopeland), speak with Sarah Stockdate (on Twitter @ Skstock), the growth manager at Tilt, the easy way to collect money from a group for free. She's also the Director of Speakers for TedXDistilleryDistrictWomen. With a background in the financial tech industry, Sarah shares why she decided to start her career in the tech industry, how she approaches growth in this fast growing market, how optimizing everything you do for learning can help you get ahead, and much more!