Podcasts about simpleology

Interviewing Mark Joyner who is a 2 comma club award winner and CEO at Simpleology.com Mark is the inventor of the tracking pixel. He has built several big companies. He started the first online ad tracking company ROI bot. Then he started the first eBook publishing company (Aesop). Then he started the 2nd pay-per-click search engine (Search Hound). Mark has also been a successful author who has written over a dozen books that are translated into 25 languages. Most of his books are #1 Best-sellers. Watch this episode where we've discussed: - Building a sustainable business for the long term - What would he do if he had to start from scratch? - How to get stuff done? - The role of fitness in the life of an entrepreneur - Marketing mistakes that business owners make and ways to avoid them? - Blockchain technology And a lot more... Make sure you join the group for more insightful and valuable conversation: facebook.com/groups/funneling --- Send in a voice message: https://anchor.fm/nikhilsai/message

Don't fear the future - be part of it. Get your copy of the new Simpleology ebook today. More details at https://www.YourRoadmapToMoney.com (https://www.YourRoadmapToMoney.com)

First, let's talk about some productivity tips for staying productive. Productivity is all about simplicity. An elaborate morning routine or productivity method may not be what works for you, but it could be perfect for someone else.  I've tried tons of methods to find out that it may be best to integrate several methods. But all in all, no matter which method is best for you, these steps will help you get where you want to be.Before we jump into planning a productive week, let me tell you the three rules we follow before we set our goals for the week.Keep it simple - Apply the 80/20 ruleContrary to some gurus, You don't need to have tons of complicated planners, notebooks, and apps to be a productive person. In fact, the less clutter you have, the better! That's why the Pareto's Principle, the 80/20 rule is a great way to simplify your life and focus on the important things. Basically, this rule states that 80% of your results come from 20% of your efforts. So, if you're feeling overwhelmed by all that you need to do, take a step back and ask yourself which tasks are actually going to move the needle? Give yourself a task test. Do I NEED to do this to reach my goal? I recently read the book via; Audible Can't Hurt Me by David Goggins, who is a retired professional athlete. And is the only person in history to have completed Navy SEAL training, Air Force tactical air control party training, and Ranger School. He is also a former world record holder for the most pull-ups done in 24 hours. Pretty amazing stuff, right? David put in countless hours of training in order to make his dreams happen. But what if David only spent 20% of his time training and the other 80% of his time doing tasks that had no real bearing on his goals. Just think... What if Oprah spent 80% of her time in her early years gardening? Do you think you'd know who she was today? "Someone's sitting in the shade today because someone planted a tree a long time ago."— Warren Buffett The first step is to focus on the one thing that you want to accomplish for the week that aligns with who you want to become.Be consistently intentionalThat brings me to the second rule. Be intentional with your weekly goals. Do they line up with your monthly, quarterly, and yearly goals?  If your goal is to become an influencer. Your week should reflect tasks and actions towards becoming an influencer. If your personal goal is becoming more patient, your weekly goals should reflect that goal...Consistently! So what do you do when it's hard to be consistent? David said in his book that when it got really hard to continue, he was running with a heart condition, a broken leg, and bloody swollen feet. He pulled out virtual cookies from his mind's cookie jar of all the wins he had already accomplished, both large and small, to encourage his willpower to continue. Jerry Senfield uses the don't break the chain method in his life as a comedian. Jerry consistently and intentionally applies the 80/20 rule by writing one joke every day; because he has created a lifelong string of many jokes, he will remain a comedic icon. Action step: What is one thing you can consistently and intentionally apply to reach your goals?Be flexible and integrate your entire lifeOne huge problem with "time management" is that we do have not to control over time itself. There's no way we could accurately schedule every moment. Life happens, which is why it's best to add plenty of cushion to our day. We forget to integrate our life with our work and our work with our life.  Don't get me wrong; I'm not encouraging you to multitask. What I am saying is when you plan your day, keep in mind that you may have doctor's appointments, little league games, lunch with a friend, downtime to yourself, and time for the necessities like getting ready for the day and reflecting on your day. By no means am I suggesting scheduling out every little piece of your day. If that doesn't work for you, it definitely doesn't work for me; however, what I am saying is to make sure that you are flexible and that you remember to include both your work and your life. Again, I don't encourage task switching or multitasking; however, there are times when multitasking can be beneficial to you. For example, if you've scheduled an hour for a walk, that's also the time when you can listen to podcasts or catch up with a friend or neighbor. Let's sum up the three rules we should follow before we plan our week.Keep it simple - apply the 80/20 ruleBe intentional - Do your weekly goals apply to your overall goal?Be flexible - Integrate your entire lifeIt doesn't matter if you're wondering how to plan your week as a student, entrepreneur, or a goal-getter; these strategies will help you build a solid plan to get you there.Step 1 Schedule a Day to Plan Your WeekOne of the best ways to make sure that you actually plan your week is to schedule it in your calendar. This will help to ensure that you get it done instead of procrastinating or winging it because you didn't make the time. Some people swear by planning on Sunday or super early Monday morning. Sunday's used to be my number one pick too. However, my favorite days now are Thursday or Friday. Find space in your calendar that you can commit to and schedule it. Platforms like Google calendar make it easier to schedule your planning sessions for weeks to come automatically. It's like a date with your planning session. So that means time without social media which includes but is not limited to Tic Tok, Facebook, Twitter, Instagram, Snap Chat, LinkedIn, and their friends' Clubhouse, YouTube, and Pinterest. When you have a scheduled day of the week for planning, it's easier to stay focused and productive. Step 2 Use a System to PlanLet's talk about where are you going to store your plans? We have to use a system. Some where to house our plans outside of our minds. This system is a giant step for your sanity. It's the difference between sleepless nights and sound rest and the difference between a wish and an accomplishment.Studies have shown that people who write down their goals are more likely to achieve them.People with written goals are 50% more likely to achieve than people without written goals (http://www.goalband.co.uk/goal-achievement-facts.html) Multimillionaire CEO and author Lonnie Dawson says that only 1% of the population has written goals they review regularly, and these were among the highest achievers in the United States. Dawson also says a millionaire looks at their goals once a day in a billionaire looks at their goals twice a day.  But it's not enough to just jot down a few goals, review them, and hope for the best.You need to find a system that works for you to plan your week."Experts in every field agree on the transformative power of systems"(Mark Joiner, Simpleology). Do you like paper or digital planners? While some people swear by paper planners, others prefer the convenience of digital planning apps. There are pros and cons to both methods, but it ultimately comes down to personal preference. I like to benefit from the muscle memory of using pen and paper, but I had random journals, notebooks, and pieces of paper everywhere. But I prefer the flexibility of digital planners. What was my solution? I pair my digital planner with an iPad and Apple pencil using the Goodnotes app. It's the best of both worlds for me. I can keep my plans handy wherever I go, but I can manually write everything out without sending out a search party. Whether it's a digital planner or good old-fashioned pen and paper, there are plenty of options. I have a free time blocking template and digital planner template you can use either digital or as a printable. However, if you use printables, you may want to include some digital systems like: NotionTrelloGoogle CalendarGoogle Tasks Step 3 Brain dump, categorize and prioritize tasksOnce you have your system in place, it's time to do a brain dump. This is where you make a list and write down everything that's on your mind, no matter how big or small. Once you have everything out of your head, you can start to categorize and prioritize your tasks. How do you categorize your tasks is an individual thing. It's what's important to you. I say break them down into no more than five categories such as finance, social, personal, health, and family. In case you need a little help understanding the importance of categorizing or selecting your top categories, I'd like to share an extremely popular theory quoted by great leaders like Tony Robbins, Mel Robins, and Brandon Burchard. Maslow's Hierarchy of Needs is a theory in psychology that Abraham Maslow proposed in his 1943 paper "A Theory of Human Motivation".The hierarchy describes the basic needs that human beings must satisfy in order for them to reach their full potential.  The first level of the hierarchy is physiological needs, such as the need for food, water, and sleep. The second level is safety needs, including the need for shelter and protection from danger.  The third level is love and belongingness needs, including the need for friendships and relationships. The fourth level is esteem needs, including the need for respect and recognition. The fifth and final level is self-actualization needs, which includes the need to become everything that a person can be. The hierarchy is often represented as a pyramid, with the lower levels representing the more basic needs and the higher levels representing the more complex needs. Maslow believed that all human beings have the potential to reach the fifth level of self-actualization, but not all will do so.  He also believed that people are motivated to satisfy their needs in order of importance, starting with physiological needs and moving up to self-actualization needs.The goal is for us to become the most fulfilled version of ourselves. Categorizing our priorities helps us get there by reminding us of what's really important in all aspects of our life, not just one area. So look at your brain dump list and prioritize the things you NEED to do, and categorize them. For example, working out would be under the health or fitness category, and editing a blog post would fall under something like the finance or career category.Step 4 Create the ProcessNapoleon Hill says, Plan your work and work your plan.So how do we work our plan?Once you've identified your goal and prioritized it, it's time to start planning how you're going to achieve it. This is where you take action! If you struggle with distractions, procrastination, or overwhelm.I totally get it...I spent too many hours wondering what I should do next. A pro tip here is to use templates. I spent counts hours and dollars purchasing courses and workshops so I could learn the best processes for my tasks. You can cut the line and the cost by visiting the Total Fit Boss Chick shop and grabbing a done-for-you template. If you don't see a template you're looking for, it's probably in the process of being created. However, I want to serve you well, so let me know if you are in search of anything in particular. In addition to using templates, I suggest task chunking. Task chunking is a great way to break down a large task into smaller, more manageable tasks. This can be helpful for complex tasks that seem overwhelming or for tasks that have a lot of steps. Make a list of all the tasks you need to complete to reach your goal. Be sure to include both big and small steps. For example, if your goal is to write several blog post, your list might include tasks like "research," "content writing," and "edit." Once you have your list of steps complete I, suggest task batching.Task batching is the process of completing similar tasks together. This can be done in a variety of ways, such as grouping related tasks together, completing them all at once, or scheduling them to be completed at the same time. Time blocking is another process to manage your time and stay productive. It involves setting aside specific blocks of time for specific tasks. This can be helpful for tasks that need to be completed in a specific amount of time, which we'll discuss a bit more in step 5.Step 5 Schedule your WeekNow it's time to schedule your week. This is where your calendar is your best friend. - "A calendar is a planning system. It is a way to see your life on paper." - Rachelle Gardner You may find it helpful to create a theme for your work. I like to schedule themed days so I don't have to constantly look at my calendar for what I should do on a particular day—for example, Talking Thursday. Thursday is the day I do all my talking for videos, podcasts, etc. High-priority tasks should go into your calendar first. The key is not to prioritize what's on your schedule but to schedule your priorities. Stephen Covey Here's how you can easily schedule your task in Google Calendar.1. Open Google Calendar and click the "Create" button in the top left corner.2. Select "Event" from the list of options.3. Enter the details for your task. The most important information is the date and time, but you may also want to include the name of the task and a brief description.4. Click "Save" when you're finished. Time blocking may help you drill even further. To time block, simply find a time on your calendar that you can dedicate to the task, and then block it off. This will help ensure that you don't accidentally schedule something else for that time, and that you'll be able to focus on the task at hand. For more on Time Blocking and a free Time blocking Template, read my blog post Time Blocking 101 Explained https://totalfitbosschick.com/time-blocking-method-ultimate-guide/ Finally, don't forget to include some downtime in your schedule! This is important for both your physical and mental health. Aim to include a few hours each week where you can relax and recharge. Let's recap! How to Plan an unbelievably Productive Week in Less Than an Hour.Step 1 Schedule a Day to Plan Your WeekStep 2 Use a System to PlanStep 3 Brain dump, categorize and prioritize tasksStep 4 Create the processStep 5 Schedule your weekYou can easily plan a productive week in less than an hour by following these simple steps!If you're looking for more tips on how to be productive, check out our blog post on the topic. We cover everything from goal setting to habit-building to help you make the most of your day!And don't forget to download our digital planner to make the process even easier.What's your greatest struggle with planning your week?

Have you ever wished things were a bit (or a lot) more simple? My guest for today's show is Mark Joyner, CEO of Simpleology. He is someone who has solved the problems that come with complexity and overwhelm, and he's here to share his valuable insight on how to double your free time and cut your workload in half through key simplification strategies. You can find show notes and more information here: https://bit.ly/3KPH9Cq

This episode features Mark Joyner, the Founder of 30+ startups who now serves as the Founder and CEO of Simpleology — a web app that doubles your free time and cuts your workload in half by simplifying your life. He is often referred to as “The Father of Digital Marketing”. He earned this title for his pioneering role in the early days of online marketing. He started the first e-book publishing company, the first online ad tracking company, the second PPC search engine he developed while the guys from Google were still in college, and he invented the tracking pixel. 

Mark Joyner is an author, inventor and a serial entrepreneur. He's currently serving as founder and CEO of Simpleology, a web application that helps people and teams get more done faster. He started as the first e-book publishing company, the first online ad tracking company, the second pay per click search engine and he invented the tracking pixel. And he also started a website called Start Blaze that went to number thirty six globally within six weeks of launching with zero dollar ad budgets. Screw The Commute Podcast Show Notes Episode 504 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars See Tom's Stuff – https://linktr.ee/antionandassociates 04:47 Tom's introduction to Mark Joyner 06:18 Futurism is important to entrepreneurs 08:53 Self-educated and never really went to school 11:20 Astroturfing is about information control 21:24 Keeping up with the firehose of knowledge and data 35:20 The concept of Nine Great Threats 41:13 Sponsor message 43:02 Military concepts applied to marketing Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ Disabilities Page - https://imtcva.org/disabilities/ Your Roadmap To Money - http://yourroadmaptomoney.com Email Tom: Tom@ScrewTheCommute.com Internet Marketing Training Center - https://imtcva.org/ Related Episodes Dan Janal - https://screwthecommute.com/503/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://screwthecommute.com/wordpressecourse/ Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.

Hello to Those of you seeking to playing the game of life and love to win! If you play to win your increase your chances of life success - in how you define success outside of your typical programming from culture, society and family. In this podcast I share the idea that Mark Joyner, founder of Simpleology - see link below- taught me and that is the three pratical areas of your life you can powerfully leverage for life and love success. Time - Mange your time Money - Manage your money Personal Energy - Manage your energy Management is the key word! You have great control over how you spend your time, money and personal energy and receive a return on that investment. The three other ideas that help you with managing and investing your time, money and personal energy are awareness, power of choice and finally acction. Therefore, it is my hope and intention that you start today to investing your time, money and personal energy with greater awareness, power of choice and consistent daily actions that will create the life and love you deeply yearn for that will improve the quality of your life in health, wealth and love in relationships. For more information check out: Simpleology https://simpleology.com/ My website: https://www.danhegerich.com/ My contact for personal or group coaching, comments, and concerns: https://www.danhegerich.com/contact-dan To live disease free one might consider it wisdom to learn to live more in accordance with Nature's Laws and your true Authentic Nature. Live Primal ~ Love Spirit

How do you handle the haters? When you’re the face and voice of your company there’s going to come a time when someone’s going to talk trash about you. But when you put yourself out there, whether it’s on video, a podcast, a blog, a webinar, social media, there’s going to come a time when it happens to you. I came to a place where I started to think differently about the bashing and untruths. Want to know how to deal with the “haters?” Want to know how to turn the dirt into a castle? Then don’t miss the 4th and FINAL part of my interview with my first mentor Mark Joyner. ---Transcript--- Russell Brunson: What's up, everybody? This is Russell Brunson. And welcome back to the Marketing Secrets Podcast. Today, hear a story. This is part four of four of the interview from the Mark Joyner show. And I hope you've enjoyed the series so far. I had so much fun sharing this interview with Mark, and I hope that you get a ton of value and benefit out of it as well. With that said, I'm going to ... No further ado, we'll cue up the theme song when we come back. You have a chance to listen to the exciting conclusion of my interview on the Mark Joyner show. And now it's funny for me because then I feel like now are the team has been doing good, now the next phase is this crossing the chasm. So I've been having my core team, I'll read this right now, we're all geeking out on it because it's fascinating as you start learning. And I pulled that. If you just Google crossing the chasm graph, you'll see a graph of the five phase, the innovators, the early adopters, and there's this big chasm. And on the other side is the early majority. And that's the majority of business, that's where you go from 100 millions to billions is getting the early majority. But there's a chasm because you have to shift everything. It's hard for me because it's the art that we use to get the innovators and early adopters repels the people on the other side of the chasm. It's like the funnels don't work over there, the messaging doesn't work over there, how we structure. And it's like, "Oh, do we really want to do that thing?" But it's like, "Yeah, that's the next phase. Otherwise we're just going to hang out where we're at forever. Right?" And we always say good is the enemy to great. Right? We're doing good. Oh yeah. There's perfect example of the graph right there. Yes. Yeah. He uses the big scary chasm, yes. And so for us, that's the next stage. The early majority, if you look at my business, right? The innovators were the people, the internet marketers who understood funnels. They were the first group. Next were the early adopters. These, for me, are the influencers, the creators, the experts. Those are the next phase where they're the people that are already, they're creating stuff and we're saying, "Here's how to get your creative message out." And so they've been really easy to become early adopters. But the early majority are the business owners. It's the chiropractors, the dentists, the LASIK surgeon. That's where the majority of existing businesses need funnels. How do we make this mainstream? How do we get to that next tier? And there's some that's bled into that, but for us to make that strategic move, it's hard because the dentist doesn't build their own funnels. Right? The person on the book or does the course, whatever's, typically ... They're the CEO and the marketer. And it's like they're loving this stuff because they'll spend the time to learn the strategy, do the thing. Over here, their dentist wants more dental clients, right? Or they're the restaurant who want ... They're not marketers, they're not going to learn marketing. They just want the tool. It's like we have to restructure so much of how the software alone needs to be rebuilt differently to be able to handle that next phase. The marketing, it's literally like it's a big rebuild. So there's fear, there's excitement, there's kind of that thing. And we're testing a lot of things on a small scale to kind of figure out pieces of it. But that's the next phase for us. Mark Joyner: That's beautiful. Dude, that was a fantastic example or a fantastic answer. I don't think you could give a more concise, better answer to that because you don't know. You don't know. It is a big, scary chasm and you guys are about to cross it, but you have some clues though. You know what I mean? Looking at just going back to good old fashioned Eugene Schwartz and looking at the tools that he gave us for changing the messaging. I think that a lot of your answers are going to be found there. Listen, do you have a couple minutes for a few questions? We got tons of them, but I know we've been going a little while. Russell: Yeah, sure. Mark: All right. So a lady here named rise of truth, she says, "Dan Gable coached at my alma mater. Have you ever listened to him talk about the letter to his mother wrote to him while he was attending college? Pretty awesome." Russell: I have not, but now I'm going to look that up. That's fascinating. Yeah. Far as I know, Dan Gable's like the Michael Jordan of wrestling. He is a legend. And I took a snapshot because I'm going to go look up the letter now. That's actually really cool. Mark: Yeah. I'm kind of curious about that too. What's funny, it reminds me of how when Edison was a very young man, his school wrote his mother a letter saying, "Hey, your son is basically not teachable. He's not smart enough to be in school." But then she said, "Oh, I got a letter from school. And what I read to them was that you're too smart to be in school so you have to be homeschooled." And then later on in life, after he had achieved all of this, he saw that original letter. And it just ripped him to shreds because he realized how much his mom sacrificed and how much of her belief in him changed his own perception of himself. And that's such a profound lesson, man, because if we could all just change our belief in ourselves a little bit, we're all capable of so much more than we're taught to believe. And while we're opiating ourselves with all this crap on TV and we're all involved in all of our different distractions, these things are also subtly weakening us and programing us with the message that, "Hey, there's this wonderful life that other people are watching or are living on the other side of the screen, but that's not for you. You're meant to be in this little box where you're the observer of everything on the screen while you stuff your face with Haagen Dazs and take more fentanyl. I mean, that's literally what's happening to a lot of society right now. And I think what we've got to do to to kind of turn society around before it destroys itself is to get people to understand that we're all capable of so much more than we've been taught that we're capable of. And the more people we can reach with that message, I think the better hope humanity has. Kenneth Kern Sanu had a really interesting question. He was talking about basically, I'm not going to phrase it the way he did. He phrased it in kind of a slightly rude way. No offense, Kenneth. But I don't know what you meant by the way you phrased it. But the question you asked at the end was very important. But he's talking about how you're getting out there all the time. You don't see this on the queue here. This was from another thread I started where a couple days ago, I asked people to just say, "Hey, tell me what your questions are for Russell." And basically his question was with you being out there so much and being so visible now, how do you deal with online haters? Russell: Oh, man. Man, when I first got started, back about the time I met you initially, that's the first time I started getting hate. So it's been, man, whatever, 15, 16 years ago when that first started. And it was really hard back then, man, I would see something and it'd put me out for three or four days while I sat there just depressed or upset or whatever. And it was really, really hard. And I remember a couple things that helped me. One thing I remember Dan Kennedy said, if you haven't offended someone by noon each day, you're not marketing hard enough. And that was a weird release to me. I'm like, "Oh." I don't know if I really believed that, but it gave me a little permission. And the more I've seen the hate, the more I realize it's people that aren't happy with themselves. I try not to look at it because it does, if I read something, it'll mess me up for awhile. But for the most part, when people, especially on ads, I mean, you get beat up in the ads, the more you're visible, the more that stuff happens. The hard thing for me is when there's people that you've helped or you love or you respect or whatever. And that doesn't happen often, but those are the ones that are more brutal. You know what I mean? You're just like, "Oh." I've had a couple people that I've spent a lot of time developing and helping find success, and then they seem like sometimes they're the ones that come back the hardest. And you're just like, "Seriously?" Mark: Yeah. Especially when you help them for free. Right? You know? Russell: Yeah. Those ones hurt the most. For the most part, people that are just posting stuff, I think it's funny at this point. It doesn't bother me at all. But I know my wife just started her first podcast, which is so far out of her comfort zone. She's very keeps to herself. And so she's getting to have people commenting and things are happening and it's the first time. And I'm remembering, I'm like, "I forget how hard that can be." In fact, it's interesting. Oh yeah, we talked earlier. I have a podcast, the Book of Mormon podcast. And it's funny because I tell people all the time, "Go and publish, go and publish." But I started publishing that and I had all sorts of things. I still do. I don't publish that near as much as I want to because I get the fear again because it's like ... I don't know, on the marketing side, I can take it, go for it. Take your best shot. But on other things that you're not as comfortable talking about or things you really hold sacred or dear or whatever, it's a little harder. But when all is said and done, I think that God's created these platforms for us to share and if we're not willing to share, then he'll give the ability, the gifts, the ideas, whatever, to other people. And so I think it's just we've all been entrusted with a lot so it's just like be willing to share it even if you get beat up a little bit along the way. So anyway. Mark: That's right. Well, yeah. Oh, dude. Well you know I have many, many stories along those lines I should share. That's something I've had to learn the hard way. But you have to give up and you have to trust a little bit. I mean, having so many things, I took it very personally along the way when a lot of people that I helped even straight ripped stuff off or even turned around and did nasty moves behind my back and stuff like that. And then I was kind of like, "You know what?" Well, here's the thing. I can look at this through another lens. I can say for whatever reason, I've been gifted with the ability to get these ideas and to be a conduit for these ideas. And I'm grateful that that conduit is still open. And I think that if I keep that channel open and keep giving it, it's going to keep coming. And what I need to focus on is the infinite abundance of that source of that inspiration rather than like, "Oh man, if I had patented the tracking pixel ..." I mean, these people come up to me, they're like, "Mark, how come you didn't patent eBooks or the tracking pixel? Doesn't that make you so mad?" And I'm like, "Not really. Because think about it, right? Let's say I patented the tracking pixel, right? They would have probably came up with some other very similar technology, called it something else, now everybody's still, even though it's a JS file, they still call them tracking pixels. And I get to be known forevermore as the inventor of the tracking pixel. Right?" So, I mean, maybe it wouldn't have worked out the same way had I patented it. Right? Maybe it would have gone a totally different way. Maybe it was actually the best possible way for things to turn out for me. You know? So I'm learning how to change my orientation about that, but I want to ask you something about this. Do you ever give online haters a little sass? Because I've experimented with this a bit over the last couple years. I got to say, normally, for awhile, I was just like, "All right, just be kind to everybody." But then I was like, "You know what, man? Some of these people need a little bit of a slap back every now and then." And I started getting a little bit more sassy over the last couple years. And how about you? Have you experimented with that? Russell: It's funny because I would say since ClickFunnels' come out, there's been probably three or four times where I just ... You just snap and your thumbs are flying on your phone. You're like, "Ah," and you post it. And I can honestly say every time I've done that, I've regretted it. And it's now, I look at this, with ClickFunnels as well, it's not just me. Everything I say is an extension of my partner, Todd, and my other partners and my employer. So especially there was this one dude, I'm not going to say his name, but somebody who I had a lot of respect for. We've never had any ... It's just weird. We'd never really communicated and I thought we were ... I mean, we communicated a little bit. I assumed we were friends. We're peers. And he starts going off on his own personal wall about aggressively tearing me down. So confusing. And anyway, so I said some things I probably shouldn't have. So it's tough. Especially the wrestler me. Because man, if you say it to my face, we are going. Please come at me. Mark: Yeah, right. Russell: It's not posted publicly for everyone to see the fight, but we can have that fight right here, anytime. Mark: You’d rip their limbs off their torso. Russell: I know. Yeah, it's frustrating. But when all said and done, it's just, it's hard. Mark: I'll tell you the distinction I have on this. Right? So if I reply out of anger, I always regret it. But sometimes, if I come back with just a really like an IDGAF attitude zinger that just puts them in their place, that one, I'm like, "Nah, I don't regret that because you totally had it coming and they shut up." Right? And it teaches them like, "Okay. Man, if- Russell: You get to punch back. Mark: Yeah. I mean, whatever people think, I know I'm going to say something very divisive here and I'm not going to get into politics or anything, but whatever people think about Trump, whether they hate him or love him, and it seems to be a completely divisive thing, nobody's in the middle. I think I'm the only guy on the planet who's like, "I don't really have an opinion." I can look at him through a million different lenses. You know what I mean? There's so many ways to look at what he does. Right? But one thing that you have to recognize about the guy is that when somebody punches him, he punches back hard. Right? And fast. Yeah. And it makes people hesitate. They're like, "I don't know if I can tangle with this dude." Right? So it's an interesting thing to observe. I don't know if there's any one right way. All right. We've been going awhile. I'm going to… go ahead. Russell: I love your Facebook comments because you always post these questions that you can tell you're stirring the pot a little bit like let's just see what both sides are going to say to this question. Mark: Yeah. Russell: I always read them, but never comment because I don't know if I have strong enough opinion one way or the other to defend anything, but I love reading. Mark: Same, same. And by the way, I'll just say, people misunderstand. They think I'm doing this for engagement bait. And it's like, "Dude, if I was trying to gain Facebook for marketing, I wouldn't be doing what I'm doing on Facebook." I mean, I see what I do as more or less of a public service. I feel like what I'm doing out there is kind of like trying to teach people like, "Man, stop being so rigid about your view of reality because you don't know, man. You don't know." And I'm trying to get people to be okay with disagreeing with other people. And I mean, that's been sort of like my whole mission on social media is to create an environment where people can be like, "Hey, let's see if we can actually look at things dispassionately and look at them through somebody else's eyes and maybe say to ourselves, 'You know what? I see this completely differently from that other guy, but I don't have to hate this dude. He sees it differently from me. We can still get along.'" This has been a quixotic battle for me. I don't think I've succeeded in this mission. I don't know how much longer it's going to last. I think I'm probably going to change up my approach on it. Hey listen, let me end on one last question. I don't know if this is one you're going to want to ask, but it's from a mutual friend of ours. You remember Brad Callen? Yeah? Russell: I love Brad. Yeah. Mark: I love Brad too, man. He is a great dude. And he asks a question that I don't know if you're going to want to answer because it's a very personal questions about numbers. Russell: Okay. Mark: Okay? All right. So he says, "Posted this earlier and also mentioned directly to him, but having him give you some tangible numbers on ClickFunnels. Things like total number of free trial users. And by the way, I don't think I would answer this question if I were Russell." Okay. If somebody were to ask me this about Simpleology, I don't think I would answer. I don't think I would answer. And guys, if Russell refuses to answer, do not fault him because he is under no obligation to answer this question to anybody. And I'm kind of- Russell: Especially Brad. Just kidding. Mark: Yeah, especially Brad. No, we love Brad. Brad is an awesome dude. All right. "So things like total number of trial users they get per day. What percentage of those stick and are billed at least once? What the average member link there is, what the churn rate is, what the refund rate is. That would really help those of us building software businesses to know what numbers we need to hit monthly to reach Clickfunnels' level revenues and valuation. Assuming Russell wouldn't know exact numbers off the top of his head, but maybe some broad guesses. The more actual data of any sort of numbers metrics he can give would be great for those that have been at this for awhile and also help broaden the mindset and goal setting on what's possible." And then he said, "PS, anything not covered in his books would also be ideal." I'll answer the PS. Wait for the two sequels coming out here pretty soon. Russell: I mean, I don't know the numbers off the top of my head. I'm not a big data guy. I'm more the creative side. So some of my partners can answer a lot of it better than me. But I'll share some stuff I think will be helpful and motivating for people. Because I remember when we launched ClickFunnels, the event I told you at the very beginning where I did the first presentation, I was like, "Oh my gosh, we got the message right." It was kind of a funny event because you could buy a booth. And it was a hallway half the size of the room I'm in right now. And there were only four people that bought booths. ClickFunnels had our very first booth ever. And then Leadpages had a booth, and two other people. And this side of the hall was Leadpages, and this side was ClickFunnels. We were almost touching. And that was our big competitor when we first got started. And I remember I was just like ... It was really funny because our banner ad said, "Can your landing page software do this?" And it had a picture of a funnel. And then right there, it was like, "Landing page software." Anyway, it was really funny. But at that event, I remember Clay Collins, who I don't know if he still owns Leadpages or not, but at the time, he owned it. I think he still ... Anyway, but he told Mike Filsaime, I think, I don't remember the exact numbers, but I think he said something like there's 200 or maybe 300 signups a day that were happening. And I remember he told me that and I was like, "There's no way that's possible." And I sat home thinking forever, I'm like, "How do you get 200 to 300 signups a day consistently every single day?" And I just, that number drove me crazy. But then it became my KPI. Like, "Okay, how many do we get a day? I need to know." And it was three and then it was five. But because anything you track, it starts to grow. And so we kept looking at it, looking at it. And so for me, that became the number to look at because I couldn't figure out how he was doing it. And so I can give you some, again, basically right now we get about 1500 people a day that go to clickfunnels.com and start the trial, which is step one, which basically pick a name and a username. And then from that, step two is where they put in a credit card. And about half of those will put in a credit card. So we're getting, I don't know, 700, 800 paid, or not paid, but credit card trials a day that are coming into the platform. Some days are higher. Some days we get 1000. Some days it's 500 or 600. But pretty consistently, it's around 1500 free leads a day and then you get a little more than half actually finish credit card. And that's about all the numbers I really know off the top of my head. I know that it's interesting. At this point in the game, those people come whether we're buying a lot of ads or not. The game now on our side is the churn stuff. Because every percentage of churn, we drop churn right now by 1%, that’s an extra $20 million a year revenue to the bottom line by 1%. And so that's the game right now. It's like, how do we simplify the software? How we change the lead flow? How do we pre-frame it better? There's so many things that it's a fun game. And that number is always fluctuating. And we're always chopping it down by a fourth of a point, half a ... And so I don't know what it is right now off the top of my head. But I do know that's the number. That matters more right now than new leads because, like I said, a half percent, 1%, it changes, it's a big deal. Mark: And by the way, so to wrap this up, I just want to tell Brad, the answer Russell just gave you is actually better than specific numbers that he could have given you. Why? Because he's teaching you the secret formula for what to look at, right? It doesn't matter how your numbers stack up to some other company. What matters is the improvements that you make to your numbers right now. That's the only thing that really, really matters. And sometimes competition is a good way to motivate yourself, but it's not the best way to improve yourself. Because if you're looking at the other guy, you're not watching your own lane, right? You need to be watching your own lane. You need to be improving your game. Yeah, check out the other guy's numbers from time to time to kind of see how you're doing, but really 99% of your focus needs to be on how do I improve me? How do I improve what's going on inside my company? And usually, by the way, how to improve what's going on inside in your company comes down to improving what's going on inside you. All right. Listen, Russell, I know I've been keeping you up late and I know you got kids to take care of and you got a company to go back to tomorrow and it's getting late and we are way past your bedtime here. I want to encourage everyone, go to simpleology.com/clickfunnelsfree. At the very least, check out the free trial Funnel that they have there because Russell has honed that through thousands upon thousands of split tests now. And you guys will see their marketing structure, how they're doing that, how they're retargeting it, how they get you guys back on email, all of that. And also, the software itself is absolutely amazing. And I want to encourage everybody as well, if you enjoyed this tonight, if you appreciate the fact that Russell here spent almost two hours now giving us some pretty amazing inside information on a business that is actually right about to cross that chasm and start to reach that billion dollar mark, and I can almost guarantee you guys they're going to make it, knowing Russell and knowing how they're doing, if you appreciate what he has delivered tonight, I want you guys to share this far and wide with as many people as possible. If you think this has helped you, let's get this message out to more people. And any comments you guys can put underneath all of this to say thank you to Russell as well, I'm sure he would be very, very appreciative to get that. No matter how well we do, we always want to be appreciated for our contributions. And Russell, I appreciate you very, very much, man. Man, I'm so proud of what you've done. And you have become an inspiration for me. You make me want to be a better person and you have set a higher bar. And at 51 years of age now, I feel invigorated watching you being so successful. And I'm now inspired to take my company to a higher level as well because of what I see you doing. So thank you for that, man. Russell: Thank you. And thanks for having me on. I had a really good time. I haven't had a chance to do something like this for a long time. I mean, we're always in the thick of it. And with this late night, it would work for me. And I appreciate you letting me do that. But I was going to kind of wrap with just saying it's interesting, in your life, your life's a timeline from you're born and then over here, you die. And there's different people that, as you're on this journey, that shift your direction a little bit. And a little shift in direction can be a huge different outcome in different spots. And I'm just honestly so grateful for you, man. I started this journey 17, 18 years ago and I was floundering, trying to figure things out. You were the guy who literally grabbed me and shifted my direction and completely transformed the projectory and the future of my life. And anyway, I'll always be grateful for you for that. And anyway, so just wanted to let you know that. And just grateful that you put in as much time as you have. I think, again, I always talk about it with my own tribe, but I feel like business is a calling from God and that we're being called to serve a group of customers. And if we do it right, we change their lives. And you definitely changed my life. And so thank you for hearing the call and putting forth the effort and the time. And I know from experience it's not easy, it's not painful. It's way easier to go sedate and go watch TV and do whatever. And through those times I'm sure were hard for you at the beginning of the internet, before Facebook, you were out there killing yourself and learning this stuff and trailblazing for people like me so that we could get on your shoulders and learn from you and set our own path. So always be super grateful eternally for you. So thanks for all you've done for my life. Mark: Thank you, man. I'm humbled. All right. Everybody, you guys have a beautiful night. I enjoyed this immensely. And Russell, I will see you actually very soon. Russell: You’re coming to Boise! Mark: That's going to be awesome. That's going to be awesome. Russell: I'm so excited. I appreciate you coming. Mark: See you in Boise, brother. Russell: See you, everybody.

Dino H CarterOwner At D Branding Website Address: dbrandingla.comWHAT SERVICES DOES YOUR COMPANY PROVIDE?Creative, SEO, Marketing Strategy, OtherABOUT D BRANDING:I myself focus on consultancy – helping CEOs and entrepreneurs achieve their business goals whatever they may be. Last year, I helped one client secure $14M in investment, another to get acquired, another to grow sales, and so on.I like to work with my clients’ inhouse team but if they don’t have one or when needed, we use my teams at D Branding: We are problem solvers. But unlike others, our goal is to do it while actually saving you money.​We do it this way because we know that it’s not the size of the budget, it’s what you do with it that creates results. We help with branding, strategy, marketing, web & graphic design, content marketing & social media, SEO, and campaigns.WHO IN THE INDUSTRY INSPIRES YOU AND WHY?Jim Rohn because he is not specific, he talks about everything – life and business, because today these two are more connected than everWHAT MAKES YOUR COMPANY UNIQUE?My knowledge and experience. I have more than 20 years of marketing experience from PR to actual design and branding, including work with Levi’s, MTV Europe, and more. Because I lived and worked in Israel, England, and the USA, I bring a deep understanding of consumer behavior in the global commerce climate we live in.HOW DO YOU DEFINE SUCCESS?Success for me is freedom. If you are content with the life you have and you can control what you do, where, when, and with whom, that means you succeed in life.WHAT ARE YOUR THREE FAVORITE MARKETING SOFTWARE THAT YOU USE AND WHY?I’m very old-school, so there is software I don’t even know about that my teams use. I like HubSpot, ConvertKit, and Simpleology.FINISH THE SENTENCE – WHEN IT COMES TO MARKETING IN 5 YEARS…There will be more return to old-school concepts in marketing even though tech will be much different.HOW DID D BRANDING GET STARTED?Well, I’ve been in marketing for more than 20 years. I’ve done pretty much everything you can in advertising and marketing way before there was fast internet and all that. So I grew with that technology as well. I started doing PR for Levis, continued with MTV Europe doing merchandising and licensing, and so on and so forth. People talk about branding, and their brand on websites and all, but the brand is bad, and it drives me crazy when I see bad branding. So I decided to consult about marketing and branding mainly to teach people and business people how to use the brand.WHY IS IT SO IMPORTANT FOR COMPANIES TO HIRE A BRANDING CONSULTANT?So now, as easy as it is to start a business, you can just go to a Starbucks and start a business on your phone. You can push as much money and budget as you want on ads, but if you have a brand, you have a real connection to the customers. Now, research from 2019 found out that 64-percent of consumers say that shared values with the brand is what creates a relationship between them and the brand. And then they talk about it, they review good reviews, they post, they take selfies, they buy it again and again. It’s like, I buy only Levis. When I go to Macy’s, I go directly to the Levis area because I have a connection with it. It’s like people that will buy only Apple. That’s the brand. It’s not because of the amount of money on marketing.WHAT ARE THE DIFFERENCES BETWEEN THE AMERICAN AND INTERNATIONAL MARKETING MODEL?It’s really important actually to understand that I work with different cultures from the Middle East to Europe and the US and those are completely different cultures. For instance, the Europeans and the Middle Easterners are very direct. They will say what they think. If they think something sucks, they will say it. Americans will say, “Hmm that’s interesting” when they just want to finish the call because it’s not really interesting for them. So, that’s a huge difference, for instance, when you do sales and marketing. But something that we all have in common and that’s more important these days when everything is global and you sell online to all areas of the world, what makes us tick as human beings is the same. And when you work on creating a brand or when you use the brand for your sales and marketing, you need to focus on the people not on your product. BluHorn Media Planning and Buying Software Is an affordable, easy-to-use tool that advertising agencies, media buyers/planners, and digital media directors and strategists use to plan media, buy media, analyze media, report media, and reconcile programmatic, digital and traditional media buys. 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On part 2 of this special episode series, Russell continues to give his mentor Mark Joyner some powerful advice. Here are some things that Russell tells Mark, that could be helpful to anyone running a business. Why you have to find a category you can be king of in order to become a billion dollar business. How the Expert Secrets book can help you become a charismatic leader, find a future based cause, and a new opportunity to sell. And how to create a front end funnel to bring people into your software. So listen to Russell offer sound advice to his own mentor, Mark Joyner, about how he can improve his business. ---Transcript--- Hey this is Russell Brunson, welcome back to the Marketing Secrets podcast. I hope you enjoyed the first half of my consultation, or whatever you want to call it, with my original mentor Mark Joyner. I had a good time kind of going through some of my quick critiques and feedbacks, as well as telling a story. And now in the second episode I’m going to go deeper into, I believe, 5 or 6 different things I would really be looking at if I was Mark in my business right now. And I wanted to share this with you guys, once again, because there are so many lessons that apply to all of you. In fact, a lot of the stuff I’m talking about with Mark in this interview would be the same things that if you were to hire me or just sit with me at dinner or lunch or something and say, “Critique my business.” The things I’m going to share are pretty much the same things I’d probably share with most of you guys as well. So I hope you take the rest of this podcast just to look back and look at this as if it’s your own personal interview, your own personal consult. And don’t look at it like, “Oh yeah, Mark should do that. Mark should do that.” Look at it as like, “Oh, I should do. I could do that.” And hopefully it gives you a ton of ideas for your business as well. So with that said, I’m going to queue up the theme song, and when we come back we’ll finish up the exciting consultation with Mark Joyner. Now I’ve got basically six things that I want to go deeper into. And this is stuff that’s a lot more than just, you know, tweak the software, make it easier, takeaway upsells, put yourself out there, be more vulnerable. Those are like messages, but this is like, if we were to sit down and build Simpleology from the ground up today, knowing that your goal, if you someone asked you what your goal was and your goal was to build a billion dollar company. So it’s like, okay, you’re going to build a billion dollar company from this, or maybe it’s 100 million, or whatever, it doesn’t really matter, but knowing that’s the goal, it’s going to shift the lifestyle business which I think, I’m assuming it has been up to this point, to I want to build this thing and make it significant, then there’s some core fundamental things that I found on my journey. And as you, I’m sure you watched some of my journey over the last decade and a half. I’ve been scatter brained like crazy. In fact, that was my biggest problem, I was doing this and this, and I was all over the place. But in that journey of trying a billion things, I learned some powerful things that became the foundation for Clickfunnels. Some I did strategically, and some I looked backwards in time and I was like, “Oh my gosh, that’s why that thing worked.” So I’m going to kind of go through some of those things, I hope they help. Alright, number one. For Simpleology, if you really want this to become a billion dollar play, like a big play, it can’t just be another productivity tool. You have to create a new category for this thing if you’re going to be successful. The book I would highly recommend reading, it’s the best on the market about this concept, it’s called Play Bigger. It’s all about how to create your own category. So what’s interesting in the book, it talks about how when a company becomes a category king, they become the best. And the category king will suck up like 90% of the business in the category. And then the last 10% that’s still there is fought over by everybody else. All the other companies fight over the last 10%. And again, it’s almost impossible to dethrone a category king. So think about each company. Who owns music? Who owns, anything? Any category you think about it’s there. There’s Amazon, books. There’s Apple with iPods and music and things like that, and all these different things. But there’s always one category king. So what a lot of people do is they come into an industry and they’re like, “Okay, who’s the players out there? Who am I competing against?” I saw this recently with, we have a mutual acquaintance who just launched a new company and I respect this person a ton, but it’s interesting. All his messaging is like, “We’re like shopify, but we’re better.” And I’m like, ugh, literally by doing that you are the ones fighting, you become one of the people fighting over the last 10%. Because the category king of ecommerce stuff has been claimed, somebody owns that and you can’t get it. It’s almost impossible to dethrone shopify. So it’s like, you have to look at that and side step and design your own category. So that Play Bigger book is all about category design. It’s interesting, again, this is one of those things I didn’t know doing it, but looking back I was like, “oh my gosh, that’s why we were successful.” When we launched Clickfunnels there were a lot of things out there, and what was Clickfunnels at the very beginning? It was a page editor. But the difference is there was a page editor category king. At the time it was Lead Pages. Lead Pages was the thing and if we would have come and said, “Hey, we’re the best landing page software in the world.” We would have been competing against the category king that had millions of dollars in funding and it would have been really, really difficult. But instead we came in and said, “We’re not a landing page, we do, do landing pages, but we’re a funnel builder, and that’s what we are.” And there was nobody else that was a funnel builder at the time. Same thing, Infusionsoft. If I would have come out and said, “We are the best marketing automation platform on planet earth.” I would have been going against Infusionsoft that was the category king. And so for me to go into that market and try to compete, it’s literally almost impossible to dethrone a category king, unless they do a lot of stupid things. But it would have been a hard uphill battle that we probably wouldn’t have ever won. So instead we designed our own category, which was like, we’re going to be the category king of sales funnels. And because there’s no one else in there, we automatically by default, we’re the category king. We have that now. And now we have the strategic advantage over everyone else. It wasn’t us building a better mousetrap, it was us building a different thing. It was becoming our own category. And then we were able to grow like crazy. And what’s cool is the tangential categories will bleed into you. We sucked up all Lead Pages business, we sucked up all Infusionsoft’s businesses, and we now have all those things. And yes, Clickfunnels does do landing pages. Yes, Clickfunnels does do marketing automation. But we don’t sell those things, we sell that we are a funnel builder. That’s what we are. We are the category king of Funnel builders. And since we launched Clickfunnels there’s been dozens and dozens and dozens of people that have come, but right now, they’re all fighting over the last 10%. And I don’t know if you see it, but I see it every single day, because I get notified by every single person like, “The next Clickfunnels killer is coming out.” It’s like, good luck, you can have the scaps. There’s 10% of the people there who are not going to stick with us, but the rest of the market we own. Unless I do something stupid or the software crashes, we’re going, we’ll maintain being the category kings, it will almost be impossible to dethrone us, just because it is. So that’s number one, for you now I’d say, what is Simpleology at its core. I look at it and it’s like project management software? Kind of. Is it personal development? What’s the, what exactly is it? What is it the category king of? And I don’t really know, when I look at it, I’m not really sure. The headline’s “A daily ritual that turns your go switch to on, so you have more time to switch off.” So it’s kind of like project management and getting things done, task management. But I don’t really know what it is. And the problem is there are some really, like project management software, there’s some amazing ones out there, category kings. Some have millions of dollars in funding like Trello. Or there’s people like Base Camp that have made that their thing and they’ve built it so deep and so wide, it’s like, how do you come in and dethrone someone like that? It’s not going to be easy. I mean, near impossible. So if you’re a task management software or project management software, that’s going to be so difficult and so hard. So it’s like, it’s not saying take those things out of the app, it’s saying what’s the unique thing that you have that nobody else has? What’s your funnel building thing that’s an evolution of what any of the other of the things? So that’d be my first thing, really spending time figuring that out. What are you going to become the category king in? Because you can identify that and then you can start designing that category, then it can be yours. Now you can own it, now you can go after it, and you’ll suck people in from all these other tools. Like the side tangential competitors, but that’s just like a nice benefit. But that’s not the goal. The goal is “I’m going to become the category king of this.” And I don’t know what that is exactly. Partially because I know a lot of the features of Simpleology, but I don’t know the core message, the core belief, the core thing that you’re obsessed with. I’ve spent the last decade of my life being obsessed with sales funnels. I’ve literally bought every single person’s product that has ever sold anything on the internet and looked at every funnel. I’m obsessed with it. I can’t click on an ad and not buy everything, just to see what happens on the back side. There’s nobody on planet earth that’s more obsessed with funnels than me, it’s impossible. So for me, that’s why this became, why it was such an easy thing for us. That’s why we drifted there. Because I didn’t care about landing pages, I didn’t care about marketing automation. I care about what happened on page one, what happened on page two, what happened on page three? That’s what I was obsessed with, that’s what we became the category king with. So for you, I know you’ve got the software that does these things, but I think that it’s bigger than that. I know it’s bigger than that because I know you. The book Simpleology goes deeper than that. There’s more cool stuff than that in that alone. I’d have you go back and re-read your own book. I recently did that on my own, which is really weird and awkward, but going back to that, and the roots because you wrote that back in the beginning when you were in the most passionate time. I know you wrote 3 or 4 books around that time, and you told me back after, I can’t remember if it was after the Irresistible Offer, or I’m trying to remember the name of the second one, the second drink of water one. Anyway, I can’t remember which, but I remember you telling me all these books are leading up to this one, which is called Simpleology that you were so excited about. I would go back and read that and be like, “Okay, when I read this book, what am I the category king of? What is the thing?” It’s not just to-do lists, it’s not making things simpler, it’s something bigger than that. But you gotta figure out what that is. What is that thing? So that’s number one, is becoming a category king. And that’s the core strategic shift, that then there’s a million tactics behind that, that will make it easier, but that’s the core thing. Alright, number two. After you read the book, Play Bigger, then you should read my book, Expert Secrets. I’m assuming you haven’t read them, maybe you have, but if you haven’t I’m going to give you a quick gist because there’s, it’s really, really important. I think you would love it because the whole book is based and framed around how do you build a mass movement of people. When we were building Clickfunnels, I remember about that time I went to a network marketing convention for a network marketing company that is a software platform that sends out cards in the mail. I remember going there and there’s like 5000 people and everyone’s going crazy and people onstage crying and I was sitting next to David Frye and Dave leaned over and goes, “Do you see what’s happening here?” and I’m like, “No, I’m so confused.” He’s like, “They’re a software company.” I’m like, “I know, why are people crying about sending out a card? I don’t get this?” He said, “Because they’re not selling software. They’ve created a movement. That’s why people are here.” And there was a light bulb in my head like, “Oh m gosh, if Clickfunnels is software, we’re going to lose this game. Clickfunnels doesn’t have to be big, it has to be more than that. How do we create a movement?” And then I went to this whole 2 year long geek out session of how you create a cult, which was really fun. I know you’ve probably read most of the books I read around that topic. But from that, as I did my geek out session I was like, “oh my gosh, there’s the pattern of what creates a mass movement, what creates a cult.” What creates these things to happen, positive and negative. From the negative side of deep, dark, evil cults, to the positive side of things that I believe like Christianity and things like that. The pattern that creates all those things are the same. So at the opening of Expert Secrets I draw this little triangle and say, there’s three pieces that every mass movement has. So I’m going to kind of go through those three because those three kind of tie back to you. Number one is every one of these mass movements has a charismatic leader. So for Clickfunnels, I deem myself that person. I’m the person who’s obsessed with this. I need to be out there, I gotta be living it every single day. I remember when you were in Boise and I was in Clickfunnels, I was building funnels, I was geeking out, I sensed, and I don’t know if you said it verbally or not, but I sensed that you were surprised that I was in Clickfunnels all day building stuff in Clickfunnels. I was obsessed with it. I didn’t just make the Kool-aide, I’m drinking it too. Same thing’s gotta be true for you, man. You have to live the message, whatever the Simpleology message is, you have to be the greatest student of it. People ask me all the time, “Russell, how come you’re still launching funnels every month?” Because I have to be the funnel guy. I gotta be the one doing this, or else no one else is going to do it. The reason why Lead Pages stopped having success is because Clay Collins stopped building Lead Pages. He stopped building pages and generating leads. That’s it. Why did Clayton Mass stop having success with Infusionsoft? He quit building marketing campaigns. Why am I winning at Clickfunnels? Because every single day we’re launching a new funnel. Every single day I’m in, I’m building it, I’m doing it, I’m showing people. I have videos of me building funnels, talking about the strategy. I’m doing it, I’m living it. I have never once seen you login to Simpleology and do something. So I don’t believe that you actually use it in your life. If I did, then I’d be like, “Oh my gosh, I want what Mark’s got.” And I do, I have so much respect for you. I see you and I’m like, some of the things you, like when you were in Boise and we were doing the ring stuff and you were eating just one salad a day. I literally to this day, since you left I eat one salad a day, almost perfectly, because you did that. And you taught, just like I connect with you, I want to be Mark, other people will do that as well, but you gotta be doing it. Whatever you’re preaching, and teaching, and showing in Simpleology, you have to be doing it. People see me build funnels multiple times a week. That’s why they buy Clickfunnels. So the first part of every mass movement is they have a charismatic leader who is the hyper fan, they’ve drunk the Kool-aid the most. They are the cheerleader, I always tell people I’m the dancing monkey onstage. And every single day I am preaching about the thing that I believe in. And that message doesn’t end. I think the biggest problem I had the first decade and a half of my business was that I was jumping from thing to thing to thing to thing and when I set down my roots and said, “I am the funnel dude and all I’m going to talk about for the next 20 years of my life is building funnels.” That’s when the people came. That’s when the masses came. That’s when it went from just being a one off, another product launch and made a quick million bucks, to this is something that’s important and that matters. So that’s the first thing for your mass movement, the charismatic leader. And again, we could geek out and go so deep on that and how it works, but the biggest thing is that people need to see you drinking the Kool-aid, and then they will follow you. They will plug in and they will start following you. Alright number two, the second tier in my little triangle thing is that people move toward a future based cause. So in Expert Secrets book I show a whole bunch of different political elections and it’s fascinating. Almost with 100% accuracy, whichever political candidate talks about improvement, “We’re going to improve things.” They lose to the person that talks about the future based cause. It’s fascinating. Obama talked about change. And I can’t remember, but in the book I have like so and so running against Obama and he said this, which is like, “We’re going to improve upon this thing.” And Obama’s like, “We’re going to change.” Trump is like, “We’re going to make America great again.” Every person that wins is like, “We’re going to change what’s happening.” People want change, they want to shift, they need to believe that the future of where they’re going is the big thing. That’s the big shift. So for me, it’s like when someone comes in Clickfunnels, yeah, it’s software, but I want them to set down roots here and to be here. I have to give them things to shoot for. So one of the biggest things we did initially was the Two Comma Club award. What’s the ultimate result someone gets from building a funnel? They make a million dollars inside a funnel. So we have to reward that and put it onstage and make a pedestal for people to move towards it. It’s a future based cause, like “This is where we’re going.” The slogan, the motto we have in Clickfunnels is “One funnel away”. I get teased and ridiculed by the big time marketers because of that. They always tease me like, “Hey Russell, you’re one funnel away. Ha ha.” I’m like, “Dude, that mantra, that calling card makes me more money per day than you guys make in any of your product launches.” People need to have that, they need to have this thing. So they’re moving towards one funnel away like, “I can do it. I can do it.” And then the big goal they want is to make a million dollars inside a funnel. So we created an award, as you know, the Two Comma Club Award. And people they aspire to see that. They want to move towards that and they visualize it and they, people, literally we had Dana Derricks took a magic marker and drew a picture of the Two Comma Club on his sheetrock wall so he could see it every day until he actually won the award and then he covered that thing up. People have this future based cause they’re moving towards. And when they have that they start moving toward it. So my question is if someone comes into Simpleology, what’s the result I’m trying to get? Because if I can’t define, if I can’t see it, they’re not going to stick. For me to get more time, that’s good, but what does that mean? To get more things done, that’s good, but what’s the future based cause? It’s got to be something that they’re shifting away from. It can’t be like, “I’m trying to make, I’m going to get this thing better.” I’m going to talk about that more in the next one here, but the future based cause is the key. For me, I’d be like if I was joining Simpleology, the big thing, the big campaign, what’s the….sorry I’m kind of struggling to get this out because I want to make sure I’m saying it right. Like pretend like you as the leader of the Simpleology world, you’re running for president right. And you’re standing onstage saying, “We’re going to make America great again.” That’s what we need, a political slogan. So it’s like, “Hey when you join Simpleology blah.” “When you come to Funnel Hacking Live you’re just one funnel away. We’re going to show you exactly what that funnel is.” It’s me showing them that “this is the future, we’re going to help you get there.” And then we have something, some carrot to get them to that thing. What’s the award, what’s the prize, what’s the thing? People sign up for Insanity, a workout to go kill themselves, and they do it because they want a t-shirt at the end. That’s the goal they’re moving towards. So for me it’s like, when I join Simpleology, what’s the political campaign that you’re giving me? What’s going to happen to my life? How am I shifting? And then what’s the thing that I’m chasing at the end?’ Alright so number one was leader, number two was future based cause, and the third part of this little triangle is you’ve got to create a new opportunity. This really does tie back to the whole category thing in the very first part that I talked about. But it’s interesting, and again, if you read Expert Secrets I go deep into this, but every offer there are one of two things. One is an improvement offer, where you’re helping someone be better, stronger, faster, smarter, or there’s new opportunity. People don’t like to buy improvement. They think they do, but they don’t. Only like 5% of people in the world want improvement. It’s people like me who are geeking out. Who when you speak super high level I’m like, ‘Plug me into that. I need more of that.” But the rest of the masses, the 95% plus of the world, they’re not into improvement. That’s why improvement offers never convert well. What does convert well are new opportunities. So I always look at, what’s the end result that my customer’s trying to get? If they’re coming to Simpleology they’re trying to get some result. So it’s more time, it’s more energy, it’s whatever, again, whatever you define that big thing as that we talked about earlier. Bu then it’s like, what are the other vehicles they’re using to try to get that. So if I was in the weight loss market I’m like, “Okay, they’re using a ketogenic diet to get there.” or “They’re using Atkins.” Or “They’re using paleo” or what’s the carnivore one? The carnivore diet. There are all these different vehicles to try to get that result. So my job when I make a new offer is saying, basically saying, “Look, this is the goal you want. You’ve tried all these things, and I’m not here to tell you I’ll make a better work out plan or faster or whatever..” {inaudible}in the verb it’s an improvement offer. It’s like, “I’m shifting everything. You need this other thing it’s called a funnel. You need this other thing, it’s called blah.” What’s the new opportunity you’re promoting, you’re giving them? It’s all about creating new opportunities. I could go on that, I could do a two day event just on new opportunities, it’s so important. But that’s a big concept. Simpleology needs a new opportunity. What are they currently doing to try to get this result and what’s the new opportunity you’re plugging them into? Because if you have a better task management software, you’re an improvement offer. If you have a better way to get things done, a better way to manage your projects, you’re new opportunity. You’re not a category king.  Anyway, so that’s the big thing. How do I transition everything I’m doing from improvement to opportunity? Shifting to opportunity. Alright, so that’s the first four. Number one was becoming category king, number two was the charismatic leader, number three was future based cause, number four is new opportunity. Alright the number five thing we’ll talk about is how to sell. So one thing I’m going to tease you about, hopefully that’s okay, is on your thank you page you said, “Nearly one million users and growing, most all through word of mouth” which means you’re bragging that you’re not spending money on ads, which makes me want to cry because if you want to get to a billion dollars, you’ve gotta start spending a lot of money on ads. So I don’t want to use that as like a war trophy, that it’s all word of mouth marketing. I want to use the trophy of like, we’re spending a million dollars a month in advertising, that’s a better trophy. Because that means you are everywhere and people can’t get away from you, which is where we’re at right now. It’s like, that’s a badge of honor that I want to put on myself because it means I’m everywhere, which is the goal. I want to just infiltrate. If I want to change people’s lives, I want to make sure that anywhere they look, I’m there reminding them consistently that I’m there. So I’m going to walk you through the funnel of how we had success with Clickfunnels. What we did initially was we pushed everyone to a free 14 day trial and a couple of things happened. Number one is we could not buy traffic to Clickfunnels.com, which is I am sure what happened here. You have a 30 day free trial, so you’re spending money the whole 30 days, and it’s hard to get the money back. Then we did an affiliate launch with that, and affiliates wouldn’t promote because they’re like, “Well, so how do I get paid.” I’m like, “You get paid, in 30 days you get your commission.” They’re like, “That’s too long away.” Affiliates attention span is short. And then my ability to spend money on ads and wait that float, it was low. So we kept trying and it didn’t work, didn’t work, didn’t work. So then we shifted to a webinar model where we sold Clickfunnels, we made a thousand dollar version of Clickfunnels, where they got at the time, it was 12 months of Clickfunnels for a thousand bucks, plus a bunch of other cool things in the offer. We launched it that way, what happened is we made a webinar, make a whole bunch of money. But then we were in this launch game where we made 100 grand this week, and then nothing the next week. Then 100 grand the next week, and nothing the next week. I was like, I don’t want Clickfunnels to be launching business either, because I’m going to get tired eventually and I don’t want the money to stop. So we kept trying funnel after funnel after funnel and then this was the secret sauce, this is what made CLickfunnels blow up. All the ads we drove were through a webinar. All the affiliate promo’d through webinar, everything through webinar. The webinar would happen, we’d sell the thousand dollar version, and we’d make a big pop of cash. And that big hunk of cash up front would pay off the ad cost, it’d pay off the affiliate, it was awesome. But then what was interesting, on the thank you page, after they registered for the webinar, I had a little video that said, “Hey thank you so much for registering for the webinar. Before you show up, I’m going to be showing you how to use this new cool tool called Clickfunnels. Go get a free 14 day trial right now, go play with it a little bit, then show up on the webinar and I’m going to show you how to use it.” That was it. And what started happening, is that for every one person that paid for the thousand dollars on the webinar, 3 would sign up and stick in the trial. So what did that mean? That meant that after the first 12 months we had 2500 people that paid the thousand dollars. We made 2.5 million dollars from that, but we had 7500 who had joined the trial and stuck, and then the other 2500 people, so we had 10000 end of year one, who were now paying $97 monthly. Which made, what’s that? A million dollars a month. And that was the big secret, because we were able to get the upfront cash to cover affiliates and cover ads, and then we got the long term cash from all the residual continuity. And that blend is what made Clickfunnels blow up. Because now we can spend more money than anybody else in the world and it was just like, it was, when we figured that out, it was on like donkey kong. I was literally doing three plus live webinars a day, multiple times a week. And we were doing it with affiliates, doing facebook ads, doing google ads, doing Youtube ads, doing more affiliates, doing everything we could to get the momentum. Because you know what it is, when an offer is hot, it’s hot and you want to run with it as fast and as hard as you can. I did that every single day for a year, a live webinar, and then at that point we started automating it more, because I got tired. But to this day I can still tell that webinar word for word. Okay, so that’s kind of the funnel we used. So for you, I’d recommend the same thing. After you really identify what your core message is with Simpleology, what you’re going to be the category king in, really identifying you as the leader, what things you’re going to share. What are the pieces of your personality you want to bring out? Then it’s like, this is the funnel and webinar I would use to sell, to really start blowing it up. One thing I want to step back on, to number two when we talked about the charismatic leader. I know Justin Brooke asked this in one of the follow up comments, it was just kind of something about who, or that was the first comment, who are you now, Mark? Are you a fitness guy, are you this, you this, you this? And you said something that was interesting, that you didn’t want to just pigeon hole it, like, “I do a lot of things.” And what’s interesting, I look when I started this business it was very similar. I was, I had learned all the pieces. I learned copywrite, I learned Facebook ads, Google ads, SEO, PPC, all these different things. And so I would pride myself on, “Everyone else has a thing, and I’m able to do all things, and I can do all things better than them.” And it’s funny because I would go to events and people were like, “What do you do?” I’m like, ‘Oh, I do this and this…” and they’re like, “Okay, okay. That’s Jeff Walker, he does product launches.” Boom, they’d go to him, give him money. “Oh, there’s whoever, he does SEO.” They’d go give that person money. Then me, I’m like, “But I do all, I do all that plus this, plus…” And nobody wants to hire a generalist though, a generalist. They all want a specialist. So it’s like, what do you specialize in. And literally for me, going from doing well to exploding was when I said, “I’m the dude who does funnels. That’s my thing, that’s my magic.” And then it was amazing because Clickfunnels blew up. And then my mastermind groups blew up. And then everyone on planet earth wants me to speak to be the funnel guy. And it’s funny because it’s like, I still teach everything. I still teach how to, but I tag the word funnel to everything. So it’s like, “Here’s your funnel. I’m going to show you how to fill your funnel.  So now you can go do traffic stuff. I’m going to show you how we do our follow up funnels. I’ll show you my email and communication.” I can start, I pick the thing that’s my thing that I can teach everything else around it. I think for you it’s the same thing, you gotta figure out, this is the thing that I do. But then you can do all, you can still teach everything and be everything you want around it, it’s just figuring that thing out. Anthony Diclementi, when I first came to him, before he launched Biohacker’s Guide to Health and Energy, he was biohacking everything. So I was like, “What do you mean by hacking everything.” “You name it, I can do it all.” I’m like, “Well, what about this?” “Yes.” “What about this?” “Yes.” And he would literally do everything. Smartest dude I’ve ever met. And then I’m like, “Okay, that’s cool. But who are we going to sell?” He’s like, “Everybody, I could sell anything. Any person you bring me I could fix them.” I’m like, “Let’s pick a focus. What are the two things that people want the most?” And he’s like, “For me, it’s focus and energy.” I’m like, “Boom, write a book just on biohacking for energy and focus. Because we can sell that entrepreneurs, we can sell it to whatever.” And then he wrote this book and it ended up being like 8000 pages just on energy and focus. And it blew up, and now he gets clients coming in for energy and focus, but he’s able to work on all the stuff around that, but what’s he’s doing is like, “If you need energy or focus, this is the dude. He’ll biohack you to get your energy back, get your focus back.” And that was the core message most people wanted, but it brings him every client and case you can dream up. So for you it’s kind of the same thing.  Sorry, I digressed, I should have shared in the leader part, I just got excited. Alright number five is how to sell. And then number six. So I’ll go through what we got. Number one, becoming category king. Number two, charismatic leader. Number three, future based cause. Number four, new opportunity. Number five, the funnel structure, how to sell software. And then number six is front end funnels. So as you probably know, if you look deep into what we do, Clickfunnels is a software platform, we sell Clickfunnels all day long and it’s awesome. But most of the money we spend nowadays, is either for the webinar we talked about earlier, or to different front ends. So my Expert Secrets book, my Dotcom Secrets book, my 30 Days book, my One Funnel Away Challenge, most of the money we spend is on front end funnels. Because front end funnels are easier to make your money back quick. I want less upsells inside of Clickfunnels, I want more upsells in front end funnels. So it’s the book funnels, things like that. And I started thinking, you have so many assets, in fact I logged into Simpleology and I bought everything from day one. So inside my member’s area, let’s see if I can find my login real quick again. You have the whole section with all of, let me pull it up, with all the old stuff I bought. And I still remember, of everything you’ve ever sold, Legacy course, there it is, my favorite thing still is Simpleology 101. I love that program. The law of straight lines, the law of clear vision, the law of focus and attention, that right there is an amazing front end you could sell for, it doesn’t even matter. It’s not about money, you can sell it $7, for $37, for $47, that training is already done, you did it like 10 years ago, it’s amazing. It’s in Adobe Flash, you’re going to have to update it because no one’s got flash anymore, but there’s people you can pay like $50 and they’ll turn it from flash into an actual video. But Simpleology 101 is a front end funnel. Your Simpleology book, oh my gosh, that book is amazing by the way. Everyone should go and read it. And then you should go back and make a free plus shipping on Simpleology book and bring people through the upsell/downsell process. But those front end funnels are what bring in customers for free, and then they get indoctrinated to you, to the attractive character, the future based cause, the new opportunity. And then from there, then they sign up in droves into your software. Right now today, we get on average between 1500 and 1800 people a day that sign up for Clickfunnels. That means the go to CLickfunnels and they create step one of their account. From that we get between 800-1000 who fill in their credit card. So we get 800-1000 people a day that sign up for Clickfunnels, that aren’t tracked back to an ad. These are people who bought one of my front end funnels. The front end funnel does all stuff I talked about earlier. It defines myself as a category king, it connects them to me as a charismatic leader, it shows them the future based cause so they have a vision of where they’re going, and it offers them a new opportunity, and funnels is the answer for me for all of my front ends. So every front end I have brings them back into Clickfunnels, brings them back. So we spend insane amounts of money selling people these front ends, and then people come in droves to the software because of that. And my books aren’t like, we have friends that have written books that are just long form sales letters for whatever they sell, my book’s not that way. It’s a book. I barely, I thinkt he last page I’m like, “Oh by the way, if you want to use Clickfunnels it’s awesome. Click here.”  But my book is not a sales, it’s just a book that indoctrinates them in what they need to believe, and then the answer is they have to have funnels. That’s just how it works. They come that direction. I think you’ve got so many amazing front ends that are already done, that are sitting here, all these elective courses that you have that are amazing. The core course is the books, you’ve written some amazing books. The Irresistible Offer is still one of my favorite books. Simpleology is amazing. Mind Control Marketing, there’s so many. You got so much cool stuff that you can go through and start creating as front ends. In fact, my biggest problem right now is I have so many Russell Brunson front ends out there that the marketplace is so saturated, here’s 800 Russell ads every single day. It’s like, right now we’re going and doing partnerships with other authors that have written books that I can tie back into Clickfunnels. They’re building out their whole free plus shipping funnels, just for the goal of getting a customer for free and then introducing them into Clickfunnels. So number six is just taking all this amazing stuff you created over the past, and creating front end funnels with a goal of acquiring customers and then pushing them into the software. So Mark, we’re almost an hour long. I hope there was some value here. I hope you got some ideas, I know there’s a lot. I’m going to kind of recap it really quick. So my initial quick comments were going back to Simpleology and try to make it simple and have people opt into the complexity of the software. With upsells, taking out the upsells when people log in, stripping out almost all, maybe one upsell when somebody creates their account, but using the upsells later on in the front end funnels. And then really becoming more vulnerable, like let the significance drop, let the vulnerability open up and let people be connected to you, because Mark, you are one of the most fascinating and amazing people I’ve ever met. And when you feel comfortable becoming vulnerable and opening that up to people, you’re going to get all the significance you’ve ever craved or dreamed for. So I hope that, yeah, that’s what I’ve been most nervous about sharing. But I hope, I think it’s the most important. Then after that, the big core shifts. Number one is really focusing on what do you want to become the category king of, and this is not just the software. It’s the software, it’s the content, it’s all the stuff in this business of Simpleology. If you want to become a billion dollar brand I believe you have to be your own category. So I would read the book Play Bigger, which is all about category design, it’s amazing. Number two, three and four, you should read the book Expert Secrets, it goes into detail, but it’s really about identifying yourself as a charismatic leader, finding your voice, figuring out exactly where in the market you’re going to be, where you’re going to become the person. Number two is figuring out your future based cause. Number three is how do you structure what you’re doing as a new opportunity. All those things you’ll get in the Expert Secrets book. Then number five here is structuring how you sell and how you create an actual webinar, which by the way, the Expert Secrets book also teaches you how to structure the whole webinar. Go slide by slide through the whole webinar process. So that would be the next piece. Here’s how we structure the webinar to sell this amazing new opportunity you’ve created for people. And then number six is after you’ve got the webinar up and running and sales are coming in and it’s coming back to these amazing assets you’ve already created in the past and turning them into awesome front ends. The Great Formula, that was the other one I couldn’t remember the name of. There you go. Anyway, so I hope that helps. If l was to start a business from scratch today, those six things are the first things I’d be mapping out. What are we the category king of, what’s the attractive character, how do we identify that? What are their beliefs? What are we focusing on? Who are we the thing of? What’s the future based cause? What’s the new opportunity? How are we going to sell this thing? And what front ends could we also build to bring more blood and more traffic into our world? I hope that helps man, I appreciate you. I’m grateful for you. So grateful that 15 years ago you were willing to be a marketer and to sell, and to sell aggressively and to convince me to part with money I didn’t have, because you gave me hope of a future that I didn’t even know was possible, that now is here and I’m so grateful for it. I’m grateful for you for making those sacrifices back before we had a million ebooks and training courses and things, back before we had Facebook ads, and the simplicity of driving traffic before Instagram, before all these amazing tools, you went out there and you were a pioneer. And you busted your butt and you cut your teeth and figured out stuff before any of us could. And I’m always grateful for the pioneers that went before us, but I’m super grateful for you especially because you’re the one who had the impact on me and got me the shifts I needed to do in order to be successful in this business. I hope that in some way this gives back to you because you’ve given so much to me in my life. So I appreciate you man. Hopefully everyone who’s been listening in on this podcast gained from it. And that you guys will have a chance to now, if you haven’t heard of Mark before, get connected with him, go follow him on Facebook, he’s an amazing human. Like I said, the original, the OG internet marketer back figuring this stuff out before any of us knew it existed. So anyway, I hope you enjoy this episode. If so, please take a screenshot of it on your phone, post it on Instagram, and tag me and use #marketingsecrets and I don’t know if Mark’s even on Instagram. Let’s get him on Instagram as well. If he’s on Instagram tag him there too, if not go tag him on Facebook and tell him you appreciate him for the legacy he left and for all of us to kind of follow. Thanks everybody, appreciate you all and we’ll talk to again on the next episode.

I had a really rare opportunity to give some feedback to my initial mentor who got me started on this crazy journey. Listen in for thoughts and insights that should help you as well. On this special 2 episode series Russell talks about a recent social media post by Mark Joyner, and then he goes on to give him some awesome advice. Here are some things that Russell tells Mark Joyner, that could be helpful to anyone running a business. Why having too many upsells/downsells will make your customers turn on you. How removing complexity from software will make customers enjoy it more. And why the more significance you seek, the less you will actually get. So listen to Russell offer sound advice to his own mentor, Mark Joyner, about how he can improve his business. ---Transcript--- Alright everyone, so let me give you some context. When I first got in this game almost 15 years ago, when I jumped in it was kind of the wild, wild west. There was a whole bunch of stuff happening with no one really, it was just kind of crazy out there. It was Google was kind of there. There was a bunch of other search engines though, no one knew who was going to win you know before then. Before there was Myspace, there was a social network coming out called Friendster, some of you guys may remember that. There was a couple of people talking about marketing and stuff, but there wasn’t a lot out there. And when I got on it was kind of like the wild, wild west and I was looking for stuff and I found a couple of people talking about things. But there wasn’t a lot that I could really find. Today I feel like so much of what we do online has been very defined and there’s clear lines of this is what we do and how we do it. A lot of the foundational frameworks and things have been figured out and mastered over the last 15 years. And a lot of you guys who are jumping in the game now, it’s lucky you can just jump in and here’s the framework of what to do. But before that, even before I got on, there were people out there trying to figure this stuff out and one of the early, early, early pioneers was a guy named Mark Joyner. And Mark is, I mean, he’s got a military background, he’s written a bunch of books, he’s just an amazing person for so many reasons. And I remember as I was starting my search online and trying to figure things out, I kept hearing his name pop up. And I didn’t know who was who, I didn’t understand the whole, any of the landscape of who was important and not. But I remember I heard his name a couple of times and all the sudden Is aw this campaign come out and it seemed like everybody’s emails who I had joined at that point, were all sending emails out saying “Mark Joyner, the godfather of internet marketing is retiring and he’s leaving behind everything. And he wants to shift what he’s doing in life and he’s selling off all the source code to all his sites and projects.” And I remember it’s probably one of the best hooks I’ve ever heard. I was like, “What?” I remember going to the sales page and reading this thing called the Mark Joyner Farewell Package. I remember reading the sales page and I was like, “I have to have this. If I had this my life would change. I have to have it, I have to have it.” And I was going crazy because I wanted, I needed to buy it. But the problem was it was a thousand bucks. I had just married my beautiful wife, we were more than broke. I was a wrestler who was making zero dollars an hour. She was a secretary making 9.50 an hour. And we had a little house we were, I had just read Rich Dad Poor Dad so we bought this duplex and I was renting out half of it. I mean, it was as poor as you could get. But at the same time, my wife and I talk about this, the best time of our life. It was just so much fun. Sometimes we miss that part of it. But I still remember I’m in this house and I’m reading the farewell package and I want to buy it but I can’t afford it and I don’t know what to do. I don’t have a credit card at the time. My wife had one but she had, you know, before we got married she had a credit card. So we had someone help us pay it off, and we were paying that person back. So we were trying not to get into debt and all sorts of stuff. I remember reading the sales pitch and then all these people promoting it. And this guy named Mike Chen kept promoting it like crazy and I remember I listened to this interview with Mike Chen and Mark Joyner talking about how to have success in business and basically they’re like, “You need $2000 at least to get started. And part of that’s going to go to buying the farewell package for a thousand bucks, but you need some startup capital to actually be able to do something.” And I listened to this thing all night in my bed, over and over and over again. And Finally I was like, “I have to invest in this thing.” And it’s funny now, looking back at how scared I was, but how grateful I am that Mark was willing to be a marketer and to sell a product that he believed in, that he had created, and that he had given me urgency and scarcity and desires for this thing. Because that next morning I woke up and I told Collette, “I think this is the thing.” And she’s like, “You’ve tried a ton of stuff. You really think this is it?” and I’m like, “I feel like this is the thing I need.” And she said, “Okay, I trust you.” So we called the bank, we upped the credit card limit a little bit and I went and bought the farewell package. And I remember a week or two later it showed up, right when my wife and I were leaving, it was our one year anniversary and my parents were flying to Hawaii and they were taking us with them. So I had my little So I had my little CD walkman player and on the flight I’m listening to the CD’s in the air from this farewell package and it’s Mark telling the war stories. How they built his companies back then. Again, pre-everything, he was building search engines and getting them indexed and building huge email lists with that. He was doing…I would love to actually go back, maybe I’ll do that. I should go back and re-listen to that whole course because he had so many of these brilliant ideas. Like when you can’t run FAcebook ads, how do you build a list? When there are no pay-per-click search engines besides the one you built, by the way. He was one of the first pay-per-click search engines. You’re like, how do you do it? So he ahd to be super creative and he had all these amazing ideas and ways and he had some websites that blew up to be in the top 30 or 40 websites in the world, highest traffic websites, just all these amazing things that he developed. So I remember listening to these CDs and just getting so many ideas about what to do and how to do it. It was really foundational from me. And I think of all the lessons I learned from Mark, and I learned a ton of them, but the one that was the most impactful was the focus point of building an email list. You have to build a list, you have to build a list. And that season of the internet marketing game is when adsense sites became this thing and everyone is cranking out these ads and sites and making insane amounts of money and I kept wanting to shift my focus to that. I just kept hearing his voice in my head. I didn’t know him yet personally but from listening to his course so many times, “Focus on building a list, focus on building a list. That’s what you gotta do.” So I went back to those fundamentals and I was annoyed as everyone else was making millions of dollars around me doing nothing, building garbage sites. And then when that dried up and disappeared overnight I was so grateful for him as a mentor who stuck me to the fundamentals. And you know, after Mark did his farewell package, he sold off all his source code stuff, he disappeared for like a year, I have no idea where he went, and then a year later he came back and was just kind of helping some people. And I jumped in and was like, “Dude, you have no idea how much you’ve helped me.” And we had a chance to connect a little bit there and talk a few times and I had a chance to interview him. And it was such a cool, it was cool of him to do that. It meant the world to someone like me, who he was everything to me. And it was so cool he was willing to come back and to share. And then about a year later or so he launched a new company and it was in more of the personal development space, it was called Simplology. And I remember when he came back there was all the, you know, all the naysayers have to come in like, “Oh, I thought you were retiring from the internet, Mark.” And he’s like, “I was retiring from teaching internet marketing, I wasn’t retiring from using the internet. I’m not an idiot. I’ve heard this internet thing is probably going to last a little while.” And he created this site called Simplology and he launched it, it grew really big really fast, and then you know, honestly I don’t know what happened. I have my assumptions, I think he had had so much success in earlier things, then when this started happening, I don’t know. Maybe it was a relationship thing, maybe it was family things, I don’t know. But I don’t feel like he was really engaged in the game for a long time. I think that Simpleology was working, he made a bunch of money, built a big list, but he didn’t really tend after if for, who knows, a decade or so. It’s there, it’s been doing it’s thing it just hasn’t you know, I don’t know. It hasn’t had his attention, his focus. And you know, I was lucky enough 2 or 3 years ago he came out and we spent a day or two together and I helped him build a funnel, which was really fun and just super cool to go back and do that with my original mentor. In fact, we launched that funnel, and it’s funny, we filmed the whole Funnel Hacker TV episode, but we haven’t got that live yet. I’m going to have to go back and yell at Brandon on my team to see if we can get that thing live, because it was really cool that whole thing. I had so much fun having him hear in Boise. In fact, one of the things I remember, one of his original books was called Mind Control Marketing, which was the book we actually did the funnel for. And I remember he opened it up and he signed his name in it and I looked at it that night, and it said something like, “To my number one student.” And I was like, “Oh my gosh, that is so cool.” Anyway, so there’s enough of me fanboying. So let me talk about what the point of this podcast is. So it’s been interesting, I feel like when Mark came out to Boise and we spent the day or two together, I feel like we you know, kind of caught him on fire, got him re-excited about stuff. I think he saw how much excitement we were having with Clickfunnels and like the team and everything. And I think he was kind of getting excited to get back into it. And I’ve seen him do more and more stuff over the last year or two since he came out here. And I can feel like, I don’t know, it’s like the Phoenix rising from the ashes, this rebirth of excitement from him. And I feel like right now he’s in this momentum where he’s like, “Okay,  I want to do this thing.” So the other night, he posted something on Facebook. It was, what was that about? Almost a month ago right now. So he posted this thing and I’m going to read you what he posted. He posted: “Marketing guru’s, this is your chance to humiliate me. Number one, I’ve been stepping up my game lately. Number two, this is just the beginning. Number three, I want your advice on how to step it up even more. Better PR, better offers, better social, broader reach, better copywriting, better public speaking, better whatever the ‘eff’. Number four, be brutally honest. Skin is thick AF, ego in check, mind wide open, and then just be a….just don’t be a jerk about it. Bonus, I think this post will get some wide attention, see this as a free advertising opportunity for yourself and also as a deposit into Mark Joyner Favor Bank. I’m not a lannister, but I always pay my debts.” So that’s kind of what he posted. I remember reading that and I was like, “Oh man.” It’s so interesting. And then I kind of sat back and I watched and I saw as comments started flooding in. And as of today there’s 167 comments and tons of people gave him good advice, tons of people gave him some bad advice. But of all the advice that was in there, there was one from actually my first, one of the first people I mentored. It was Justin Brooke, and I think his was the closest to what I would say, in short form, and then if I had more time with Mark, I would sit back and have a long form of bigger strategy things that I would talk about with him. So what I want to do, I’m actually going to read Justin’s, I’m going to share a couple of quick thoughts I had, based on that. And then I want to sit, I basically want to record this as if I was sitting down with Mark. I told him ahead of time that I was going to record this. I said, “Look, I would love to do some more long form, where I act like this is a consultation. I’m going to go through 6 or 7 things I would really look at if I was you, and I would love if I could record this and I’ll send you the audio, and then you can basically have it. But I want to publish it as a podcast too, because I think this is going to help so many people who are kind of in a similar situation.” And he said, “Yes.” And then he came back and said, “What if we do that, and then I go and implement a bunch of stuff you said, then we do an update podcast later, kind of showing the results.” And I was like, “Dude, that’d be awesome.” So I’m totally into that. So this is the first podcast of a two part series probably, which would be cool. Alright, so let me read you what Justin Brooke said, Justin said: “Said with the utmost respect and love, I am your raving fan, but I do see some things that could be improved. Number one, you seem to be falling into the trap for all great marketers of doing too much high level advance stuff, and not enough of the basics. Maybe your goals are different, maybe you don’t want the attention, but your profiles, sales pages, even the UI of simpleology is very dated. It’s not keeping up with what’s currently popular or best practices. Number two, it’s confusing who you are today. Are you in the fitness niche? Are you marketing? Are you personal development? I know you as the godfather of internet marketing, what happened to that messaging? Where’s that story on your profile pictures, bio, cover photo, website, youtube channel? If it’s not that anymore, then what? How do you want me to brag about you to my friends? (which is a cool line). And then number three, Simpleology is the great productivity software on the market, but it looks like the oldest productivity software on the market. It should be an app on my phone, it should look like Trello, it should be easy and intuitive like workflow, and it should have comparison pages to Asana to To-do list, Trello, workflow. I love you dude. You can do no wrong in my mind, but since you asked.” So three really, really good things. Number one is he launched into what Mark does, and Mark is brilliant, which is the curse of most geniuses. He speaks at a very high level, and for people who are seeking improvement, we love that. We plug into it. The problem is that most people don’t seek for improvement, people are looking for new opportunities, as I’m going to talk about here in a minute, and the new opportunists need things at a more basic level. Number two, I think there’s confusion of where he fits in the market. And number three is that Simpleology, like he said, it looks very outdated. So it’s come to those three things. Now, a couple of things. I had some fast things that I wanted to just throw out there. Like if I was to write a post to follow up Justin’s, I’d have like a quick thing, before I’d dive into the longer, more fun, detailed geeking out on strategy and principle stuff. So I’m going to go through some of the core things really, really quickly. To Justin’s three, the things I would probably add, the first one I’m going to go with Simpleology, kind of what he talked about with the, he said, “Simpleology is the great productivity software on the market, but it looks like the oldest productivity software on the market.” And I would say something similar. Mark, after you came out, (I’m going to speak to Mark, just directly for the rest of this probably. I hope that’s okay.) So Mark, when you came to Boise and we were geeking out showing you all the Clickfunnels stuff, and you kind of did the same thing with Simpleology, you logged us in and created accounts for me and my team and we were all excited to kind of use it because we started doing it. And the word, the root word is simple, Simpleology, and it by default isn’t very simple. It was by far one of the most complex project management, task management things that I had used.  And because of that, we didn’t get traction. Me and Stephen Larsen, as you know, we were geeking out like, “We’re going to do this.” And we tried it for a week, two weeks, I was going through all the black belt, white belt, all the training stuff. And by the time, 2 or 3 weeks in, literally the phrase we said was, “This is not simple at all, this is very complex. We’re going to go back to Trello because it’s simple.” So that’s what we did, we shifted back to the system that was actually very simple. So that was one big piece of feedback, why we didn’t get traction, why we didn’t stick, is because the simplicity wasn’t actually there. Especially for a product that has simplicity, the word simple in the name. It’s like, we had to make it more simple. And you know, I say that looking at Clickfunnels, which once again, is very similar. It’s like the most complex software on the planet. And my biggest hurdle that I have in Clickfunnels is getting people to consume the software to the point where they can actually use it. So I totally understand that. And it’s funny, we’re trying to do more of this now, but it’s hard this deep in the game for us, is instead of giving people all the complexity, if I could build Clickfunnels from the ground up again…Like let’s say I sold it for a billion dollars, I had a 5 year non-compete or whatever, I was starting over in 5 years from now. I would make Clickfunnels so simple and I would force people to opt into complexity. So I would basically make Clickfunnels look like LeadPages, where it’s like, you can create a page and that’s it. And they would go int here and drag and drop and move things around, like, “Oh this is easy.” And I’m like, “Oh, you have a page, would you like to do a funnel?” And they’re like, “yeah, that’d be awesome.” And they’d click a button and then it’s like, “Okay, let me coach you on what a funnel is first.” So we explain the concept behind it, and then they click a button to unlock that complexity, to add it to it. So that way we have a basic software, that way all we have to do for my onboarding, to get people to stick with the software is get them to come  into the very simplest, easiest thing, just convince them of that. And they use that and get a quick way and they’re like, “Oh my gosh, that’s easy.” And then for them to add the next thing, it’s not just like, click the button and go into it. They have to watch a video and get trained on it. And then when they opt into that complexity, it’s not complex because they just went through a training cycle to understand that. And I’d totally, again if I was to do Clickfunnels from scratch today, that’s what I would do, I would make it simple. And then every time they want to add complexity, they have to opt into it, they watch the training and then it unlocks. And I wouldn’t sell them for each upsell, I would just opt them in at complexity. And they keep getting those things as they do it. So for you, I know you said you have a new version coming out. So I would just look at that. Right now it’s just super complex for something that’s called simple. And I would at that and be like, “Let’s actually make it simple.” And then unlock the complexity as they go deeper. That’s number one. Number two, I logged in tonight to Simpleology because I haven’t used it for a while. So I logged in and it put me immediately into an upsell flow, which as I respect as a marketer, but as a consumer it drove me crazy. It went to three upsells and with the third upsell was a sales video with comments down below and I couldn’t even get into the software. So then I logged out, and I re-logged in and then it took me to the software. I’m like, I can’t even log into the software because it’s putting me through upsells. And as someone who loves upsells and downsells more than anyone on human earth, on planet earth, I also know that my lifetime value of my customers, if I’m not careful, upsells and downsells will destroy the lifetime value. Back in a pre-clickfunnels life, when we were, before I really understood….in fact, I can tell you the story behind this. Every one of my funnels back in the day would always havce 3 upsells and 3 downsells. So if you said no to everything you went through 6 things every single time. And we were pulling out tons of money, so I thought it was right. And what’s interesting, one of my friends came out with this new software, it was Garrett Peirson and Scott Brandley, they came out with this new software called Shopware Proved, and they were like, “Hey, put this on your thank you page. This is when people are most happy. They just bought something, they’re so excited. And then they review you and you get really good reviews.” I was like, “Cool.” So I put this thing on my thank you page for one of our funnels during a launch. And then all the sudden the reviews start coming in and I was like, “This is awesome.” So I let it run for you know, 4 or 5 hours in the middle of the launch, then I logged in to see what my stars looked like. I think my overall rating was like 2 ½ stars. I was like, “What? These are my best buyers, these guys should love me right now.” And I started reading the comments and people were like, “If I see one more upsell I’m going to kill you. I don’t even want your product anymore.” All these things. I was like, “Oh my gosh, my customers hate me.” It’s because we took them through a so complex upsell process. So for me, I always look at, how do I…I want as many upsells as possible without making the person angry. So if you look at like evolution of funnels for me, especially funnels that have upsells and downsells, I’m very, very careful. That’s why we kind of pioneered the whole order form bump thing, because someone would buy a product, you know in the 2 step order form, they’d put in their shipping address and then right before the submit button we’d have an order form bump and we start putting those things in because it would increase our cart value, but people didn’t look at it as an upsell. So it didn’t decrease customer happiness. So we had those bumps that we plugged in there. And then I used to go all the way from having 6 upsell/downsells to the max, I have an internal rule, the most we can have is 2. And if it’s upsell/downsell, that’s it. If it’s an upsell/upsell, that’s it. For me, we never go more than 2. That’s like an internal rule, everyone in my company knows. We do 2 and that’s it. And from that point, our happiness level and our lifetime value of our customers have dramatically gone up because they’re not sick of us by the time it’s over. So that’s kind of a thing to look at. For me to login, I went through three upsells and I then I couldn’t even get to the software. And this is me logging in, I’m sure it’s similar after signing up for the first time. I would just look at when someone’s creating an account on my software, it’s more important for me to get them using the software than for me to make revenue immediately. That’s not always true. In the 6th thing I have here for you, there are frontend funnels with a goal and a focus of upsell/downselling, but then from there I push them into my software. And Clickfunnels is very light on any kind of upselling through the signup process, because I just want them to have a good experience and get them to stick. And then the third thing would say, and again this is my quick feedback, my facebook post that I would have made, is the concept of significance. And I share this, this is one I’ve been kind of nervous to share, but I think it’s really, really important. I don’t want to name names because these podcasts are public and things like that, but it’s been interesting in my journey. I’ve had a lot of chance to work with people who, in fact, the first time I ever heard about this I was in a car ride with Tony Robbins and Tony was talking about doing a partnership with somebody asking my opinions on it. I was like, “I like that person, I think they’re pretty good.” He said, “yeah, the problem is that person is significance driven, therefore I’m not going to do the deal with them.” I was like, “Oh my gosh. Am I significance driven?” and I was freaking out. And I’m having Tony Robbins look at my soul and I’m like, “am I significance driven?” and it made me really, really nervous. And I’ve always been cautious of that since. I don’t want to be significance driven. I want to be driven by other needs, other things. All of us have significance, it’s part of what we do. It’s what drives us, especially entrepreneurs, it’s significance. But what I’ve found is a lot of people, especially from the older time, the foundational time, and these are offline guru’s who I respect and I love, and some of the early online guys, is that they got a lot of significance when they did, and I know that you specifically kind of told me this before when I think I had an event that I wanted you to speak at. And this is before Clickfunnels came out, but you said, “You know, I can only do it if I’m the keynote speaker, because I need to maintain my branding, and my positioning.” And I was like, “I understand that, but the problem is if you’re not careful with that it ruins opportunities.” It’s funny I was talking to Dave Woodward on my team about this, pretty in depth. I said, “It’s interesting how much significance I have right now in my life. More than I could ever even hope for and the less I try to be significant, the more significance I get. The more I push it away the more I get.” And it’s funny because I see a lot of people who hold onto significance, and they want to be significant, feel significant, and because of that, they disappear from the public face. So for me, the biggest thing I would say is, and I feel like you’re doing it now, in fact, this post is a great example of it, is being willing to be vulnerable and coming off of that, breaking posture is what draws people toward you. And in the early days of the internet it was different because it wasn’t social media right, it was ads and it was emails and it was clicks, so it didn’t matter as much. But in today’s world where everything is social, significance actually repels people, it’s like a magnet that pushes people away. Whereas vulnerability is what draws people in. And you can see that from this post right here alone. So for me it’s like, when I talk about my significance and my achievements and my accomplishments, stuff like that, it never draws people towards me. When I talk about my failures, and the things I struggle with, things like that, it draws people towards me. So there’s a point in your stories to have that significance, where it’s like, ‘hey, I did blah, blah, blah.” But if you look at any of my webinars or my stories or my videos, I touch upon significance, I say things so that people know that I’m significant, but I jump off that as fast as I possibly can. Like it may something like, ‘Here’s, I had a chance to build a funnel for Tony Robbins when he launched his new book.” Boom, there’s a huge significance hit, but then I jump back and I’m like, ‘Oh my gosh, it was the most stressful thing in the world so I was scared.” And I go into that and then all the sudden they’re like, “Oh my gosh, he’s human. He was scared just like I would have been scared.” And that’s what draws them in. Me doing something with Tony does not, it gives me the credibility but the significance actually pushes things away. So for you it’s like the more vulnerable you get, the more your audience is going to connect with you and they’re going to build with you, and the more you kind of put significance away. And again, I feel like you’re doing that now anyway, which is awesome. But it’s something that when you were in Boise I wanted to say to you, but I didn’t know how to say it to you. Because I look at you and I’m like, ‘Man, I have so much respect for you. Why do most people in our world not know who Mark Joyner is right now?” it’s because, partially its obviously by design. That wasn’t your goal, that wasn’t your mission at the time. But part of it is you were trying to maintain a certain positioning, which made you lose your positioning. I always tell people now, by trying to be significant, you’ll lose your significance. By giving it away, is when you become significant. It’s kind of a hard thing to explain but I hope that kind of makes sense.

Mark is currently serving as Founder and CEO at Simpleology, a web application that doubles your productivity (and your free time) by simplifying your life. Author of over a dozen books translated into 20+ languages. Several of which were #1 best-sellers. Including … The Irresistible Offer, Integration Marketing, The Worst Case Scenario Business Survival Guide, The Great Formula, and more. Serial entrepreneur with 30+ startups under his belt. Widely recognized as the “father of online marketing” for his pioneering work in the early days of the Internet. His startups include Aesop (the first ebook publishing company), ROIbot (the first online ad-tracking company and first client-side SAAS), SearchHound (the 2nd pay-per-click search engine, years before Google), StartBlaze (first ever traffic exchange system, the 36th most visited site in the world 6 weeks after its release), Neurogizers, and more. Ready to unlock life-long financial confidence and become unstoppable? Pre Order Unlock it Here http://www.unlockitbook.com/ Join The Next Free Masterclass By Dan https://www.highticketcloser.com/masterclass Show notes and free resources https://danlokshow.com/

Mark is currently serving as Founder and CEO at Simpleology, a web application that doubles your productivity (and your free time) by simplifying your life. Author of over a dozen books translated into 20+ languages. Several of which were #1 best-sellers. Including … The Irresistible Offer, Integration Marketing, The Worst Case Scenario Business Survival Guide, […]

Mark is the founder of Simpleology, a true O.G. of online marketing and a great student of copywriting and psychology. Recorded in a mansion in Phuket, Thailand, this episode is a must for anyone wanting longevity in a competitive industry.

How much more productive could you be if you could eliminate distractions and stay focused? My name is Christian Rodwell and today I’m talking with Mark Joyner. Despite Founding over 20 different online businesses, for the last ten years, Mark has been focused on developing Simpleology, a software platform that helps you get more done faster, established back in 2005 and I was actually a user way back then when there were no fancy mobile apps and we had to print off our daily planners (which I still have tucked away somewhere at home!). But Mark's artistry is not limited to Internet marketing alone. He is a former U.S Army officer. He fluently speaks Korean and he has also served as a Cold War veteran of Military Intelligence - and you'll be in no doubt of Mark's insatiable appetite for knowing how the world operates from our conversation today. So are you ready? Let’s head on over to my interview with Mr Mark Joyner.. In this episode you’ll learn… The relationship that Mark Joyner had with Russell Brunson as his first mentor The origins of Mark’s fascination with the internet and the huge potential it presented back in the mid nineties Why entrepreneurs have to be optimists and understand that they will face a lot of challenges along the way Why Mark doesn’t believe that formal education is providing the next generation with the life skills that are most important to living a successful life these days Why you absolutely MUST start making a habit of facing your fears on a regular basis in order to develop your entrepreneur mindset How to apply ‘HIME’ - High Impact, Minimum Effort into your daily practice Quotes: ‘i think a good entrepreneur trusts their own mind’- Mark Joyner ‘I was probably one of the first people to get trolled online by masses of people back in the nineties’Mark Joyner ‘What do I really need to do right now that’s going to bring me closer to what I really want to see happen in my life’Mark Joyner ‘Think about what you’re actually spending your time doing on a day to day basis. Most of it is probably not real work’Mark Joyner ‘If you think that getting a mark on a sheet of paper is what’s important in life you are in for some rude awakenings’Mark Joyner ‘If you’re an entrepreneur you’re exactly in the right place, because the whole world is going to need you to solve problems, big serious problems’Mark Joyner ‘Every area of your life is going to benefit from facing your fears, and if you’re not ready to face that entrepreneurial fear right now, go find another fear that you’re struggling with.’Mark Joyner Links & Resources mentioned in this episode: The Little Calendar that Brainwashes You 2019 Edition [Free - Limited Copies] Jack Welch ‘Straight From The Gut’ [Book] Joe Vitale - Hypnotic Writing [Book] Guest Details: Official Mark Joyner Facebook Page Mark Joyner Linkedin Profile Simpoleology.com Mark Joyner Twitter Profile Simpleology [Book] Connect with Escape The Rat Race...within 12 months: Official Website Private Facebook Group Thanks so much for joining us this week. Have some feedback you would like to share? Send us a message

Mark is a college dropout who later on joined the military. While he was in the military, he went online and played with Darpanet. There was no such thing as online marketing back then so he learned everything from scratch. He started applying the stuff he learned from military and martial arts. He started selling stuff online and labeled himself as the internet marketing guru. He was the first to publish the first eBook. His first eBook was about Search Engine Optimization (SEO). Being the Godfather of Internet Marketing, Mark is also the brain behind the Simpleology. It is a web application that doubles your productivity and your free time by simplifying your life. Besides this, he is also an author of over a dozen books and serial entrepreneur.

Want to learn how to double your productivity in 48 hours guaranteed? Then listen to what serial entrepreneur, best-selling author Mark Joyner has to say. His Simpleology system is used by over 1,000,000 people around the world and the results speak for themselves.For show notes, links and more resources check out this episode on: http://entrepreneurignited.com/simpleology-productivity-mark-joyner Connect with us on:http://facebook.com/derekgehl http://twitter.com/DerekGehl_4Real http://instagram.com/derekgehl

You've probably heard of the productivity goal to get to Inbox Zero. Are you there on a regular basis? Inbox Zero in email terms means that you are reading, responding, deleting or archiving all your email in a joyous, timely manner. You're on top of your game, you have systems in place to feel in control, empowered, and are able to process and receive whatever is coming in. Ahhhh, feels so good. We love the idea of taking this concept and applying it to other areas of your life. In this week's episode, we talk about creating order by having the goal of "Inbox Zero" beyond just your email. We talk about creating systems, processes, and habits to help us to feel focused, empowered, and free! Mentioned in this episode: Simpleology https://www.simpleology.com/ Please help us reach more ears! Leave us an itunes review! https://itunes.apple.com/us/podcast/best-life-ever/id1109233919 Come play with us on Twitter, Facebook, Instagram, Periscope, Pinterest twitter.com/kimiandpua facebook.com/kimiandpua instagram.com/kimiandpua pinterest.com/kimiandpua periscope.tv @kimiandpua

Mark Joyner is an author and software developer who has run and sold several business start ups. His software  Simpleology is designed to make us more productive. What I love about Mark, is his philosophy. He takes a holistic approach to business and his software Simpleology has this baked into it. When we all have to "get stuff done", it is so nice to do it with fun at the centre. The software talks of Habit Bombs to change your behaviour, HIME's (High Impact Minimal Effort) as an approach and has great videos of how to use the tools effectively. Simpleology is free with modules in development that will assist business manage financials and business growth and a help us take a better approach to keeping high energy with diet and health practices.   Resources: Simpleology The Irresistible Offer The Great Formula The worst case scenario - The business survival guide Integration Marketing