Podcasts about software marketing

In this enlightening episode, we welcome Peter Pongracz, Head of Sales and Marketing at Virto Solar. Peter shares insights into how Virto Solar is transforming the solar engineering industry with their innovative software solutions.  He discusses their focus on large-scale rooftop and ground-mounted solar projects, client acquisition strategies, and the importance of product-market fit. Peter also delves into his role as a leader, sharing his daily routines, productivity tips, and thoughts on staying updated with industry trends. Listeners will gain valuable insights into the solar engineering software market, growth strategies, and the future of automation in the industry.

In this episode, we welcome Nadine Kreutz, Marketing Manager at Generic De, a German software company specializing in customized solutions based on Microsoft technology.  Nadine shares insights into Generic De's focus on clean code development and their approach to solving complex B2B software challenges. She discusses the importance of website optimization for lead generation, content marketing strategies, and brand building. Nadine also offers valuable advice for marketers, emphasizing the significance of clear messaging, a strong online presence, and maintaining a balanced perspective in the fast-paced marketing world.  This episode provides practical tips for B2B marketers and software professionals alike.  

In this week's episode, we chat to the legendary Mike Wilson, the business mind behind id Software's biggest titles like Doom and Quake. From his early days revolutionising multiplayer gaming with DWANGO to founding iconic companies like Ion Storm, Gathering of Developers, and Devolver Digital, Mike shares insider stories and reveals the secrets behind some of the most influential moments in gaming history. Contents: 00:00 - The Week's Retro News Stories 41:28 - Mike Wilson Interview Please visit our amazing sponsors and help to support the show: Bitmap Books - https://www.bitmapbooks.com/products/the-art-of-the-box We need your help to ensure the future of the podcast, if you'd like to help us with running costs, equipment and hosting, please consider supporting us on Patreon: https://theretrohour.com/support/ https://www.patreon.com/retrohour Get your Retro Hour merchandise: https://bit.ly/33OWBKd Join our Discord channel: https://discord.gg/GQw8qp8 Website: http://theretrohour.com Facebook: https://www.facebook.com/theretrohour/ Twitter: https://twitter.com/retrohouruk Instagram: https://www.instagram.com/retrohouruk/ Twitch: https://www.twitch.tv/theretrohour Show notes: Sega Saturn online RPG 'playable' again: https://tinyurl.com/5yzay77v Windows 3.1 saves the day: https://tinyurl.com/etexadbb Kawaii: https://tinyurl.com/ymnrtpfp Halo on Game Boy: https://tinyurl.com/wxhe256p TinyPod for Apple Watch: https://tinyurl.com/4ubjfm3n

In this enlightening episode of The Content Amplification Podcast, host Shaun Whynacht sits down with Yoran, the visionary founder behind a groundbreaking affiliate management platform tailored for B2B SaaS companies. If you've ever pondered the real benefits of affiliate marketing, how to leverage it to grow your business, or even the nuts and bolts of what affiliate marketing entails, this conversation is a goldmine of insights.Yoran demystifies the concept of affiliate marketing, illustrating how it serves as a partnership that drives traffic and, ultimately, paying clients to your business. With a focus on SaaS and B2B, he explains the unique advantages of recurring subscription models and higher ticket prices in affiliate marketing.The journey to founding his company is as fascinating as it is inspiring. Frustrated by the limitations and challenges of existing affiliate networks, Yorin embarked on creating a solution that prioritizes trust, transparency, and efficiency. He shares the hurdles of bootstrapping a SaaS company, the strategic moves that propelled his platform forward, and the importance of having a solid foundation before diving into affiliate marketing.For SaaS companies curious about starting their affiliate program and individuals considering the affiliate path, Yorin offers invaluable advice. He emphasizes the importance of understanding your product and market first and shares tips on building a successful affiliate program and becoming an effective affiliate.Discover how Yoran's platform is revolutionizing the affiliate marketing landscape for B2B SaaS companies and affiliates alike, making it more transparent, trustworthy, and profitable. Whether you're a SaaS entrepreneur, a marketing professional, or someone interested in the affiliate marketing world, this episode is packed with actionable insights and stories that will inspire and inform.About JoranJoran Hofman founded Reditus, an affiliate management platform for B2B SaaS companies. He has been growing the company entirely bootstrapped and with a straightforward value-led approach. Before starting Reditus, he was an affiliate marketer and saw an apparent problem in the market. Hence, he started Reditus.We will be diving into bootstrapping a SaaS and how a value-led approach can help you grow your business long-term.What is the biggest challenge Joran is trying to help people overcome right now?How to leverage someone else its network to grow your own SaaS. I also run my own podcast (https://www.getreditus.com/saas-podcast/) where I leverage other peoples network as well, to become a thought leader & grow my own business.Affiliate marketing does this as well, how can you use the audience of someone else to generate paid clients for your software. See our marketplace with SaaS companies here: https://app.getreditus.com/marketplace

Are you prepared for the changing landscape 2024 will bring? Is your business sustainable, agile, and profitable? Set your business's foundations for success this year. I brought Luke Holman to the B2B Go To Market Leaders Podcast to learn how. Luke is a serial entrepreneur and current Chief Innovation Officer of Applied Frameworks. He shares his expertise on agile business methodologies, pricing and packaging strategies, and the 3 Pillars of Business Sustainability. Gain valuable insights into the art of client outreach, strategic pivots, and the influential role of a profit-first approach in crafting successful go-to-market approaches. Fasten your seatbelts as Luke guides you on making our business more profitable, lasting, and flexible.—-------Check out Luke's books:Software Profit Streams(TM): A Guide to Designing a Sustainably Profitable BusinessInnovation Games: Creating Breakthrough Products Through Collaborative PlayJourney of the Software Professional: The Sociology of Software DevelopmentBeyond Software Architecture: Creating and Sustaining Winning Solutions 

Abby interviews Naomi Liu, Director of Global Marketing Operations at EFI (Electronics for Imaging), a worldwide provider of products, technology and services leading the transformation of analog to digital imaging. Naomi tells Abby about EFI's target audience, and how her team relies on strong data to drive marketing efforts.

Abby interviews Mirko Mueller-Goolsbey, Brand Marketing Director at SAS, the largest private software company in the world. Mirko, a former Olympic athlete, tells Abby about his switch to marketing and his ongoing fascination with behavior insight. The two discuss multi-pronged marketing approaches in the B2B space, and the importance of discipline and consistency in sustaining a brand over time.

Contact Zach at https://zachmessler.com or connect with him on LinkedInBe Perfectly Understood. Those 3 powerful words summarize how Zach Messler helps his companies explain their unique solutions to their client's problems in a clear, concise and remarkable way.On episode 51, James and Zach explore 4 powerful words and the history behind them:  Stand In Your Power.Some of the greatest things to ever happen...won't. Zach Messler wants to change that. See, Zach had a 20-year career in technology product marketing, teaching non-technical sales pros to explain complex software to executive buyers. As attention spans and buying behaviors evolved before his eyes, Zach learned first- hand about the importance of being heard...and how to achieve it. A messaging and positioning adviser with a knack for what to say and how to say it, Zach believes some of the greatest things to never happen, should. And it's the power of messaging that makes all the difference.

Before the age of digital downloads, SaaS and streaming there were these huge boxes filled with disks and these boxes were sold at retail stores and via mail order shops - lol - no, really they were. Then it all changed and we used email and other web-based forms of communication to drive sales. The sage veteran of these marketing battles for the customer's attention were forged by the likes of my old friend Richard Miles. Richard was not only a leading marketing consultant in this era but also an innovator and builder of astute marketing practices. And then his next journey began and then his next and next. We cover several of the key steps in the latest edition of The Look Back.

For nearly 40 years of existence, Diego Cepeda has led a life of constant adventure.  He holds 4 nationalities all in one body -- two of them North America and two South America.  He has lived all over the place between way north Canada, the real OC - Orange County, New York, Memphis, Michigan, Chicago, and Texas!  It was during his middle school days Diego befriended Sean Thomas and had to settle on being the second best athlete, second best leader, and second best on the dance floor.  The friendship has continued for about thirty years, which seems like a really long time to have a friend.  As a kid he had visions of being an anthropologist, architect, astronaut, chemical engineer... and finally settled on hotel management by the time he graduated high school in Memphis, Tennessee.  To learn the ropes of the hospitality industry, Diego attended Michigan State University, learned what good basketball and hockey look like, and post-graduation went to start his career in Chicago.  Diego spent a nib above 9 years in Chi-Town mastering the world of food, starting with working as a room service manager serving celebrities at a top ranked hotel, The Peninsula Chicago, followed by being the head restaurant manager on a dining cruise ship , and then during the recession transitioning to doing market research for the food industry while starting up a European bakery with a truly unique French chef. Towards the end of three years of operating the bakery, Diego wrote a movie script about the stressed days as an entrepreneur intermingled with the chef's unbelievable life happenings. After selling his interest, Diego pursued business school. Diego had decided enough of an agitated hustling life, and time to go back to school to master marketing. Diego arrived in Ann Arbor, Michigan in August 2012 as the start of life changing experience at the University of Michigan, where he pursued an MBA.  2 years later after gallivanting, throwing international parties, studying to the wee hours of the night at the dead silent law library, working in a casino in Santiago, Chile, and recruiting, Diego landed a marketing role at Dell Technologies in Austin, Texas.  At Dell, Diego met his wife Tong Zhang, and they live a happy Texan life with a mini dachshund Bebe.  For the last 7 years, Diego has hopped around from Dell to a few other software companies delving into all corners of marketing, and now is happily product marketing at Snow Software. To contact him directly email him at dhcepeda@gmail.com --- Send in a voice message: https://anchor.fm/bemoretoday/message Support this podcast: https://anchor.fm/bemoretoday/support

Episode no. 55 is with Dominic Woolrych, Founder of Lawpath. Our discussion covers: Lawpath’s origin story; Its current business model including how the subscription service works; The difference between “BigLaw”, “small law” and “tiny law”; The role of law societies in supporting legal innovation; Which software Lawpath uses and how it makes law “proactive”; One thing that is stopping lawyers from improving process efficiencies; Unexpected findings from surveying clients about legal design; Whether professional regulation is inhibiting innovation and how to overcome regulatory barriers; Whether clients should bear some risk in exchange for more affordable legal services; Keys to Lawpath’s success (including raising funding, consistent income and client retention); The multidisciplinary nature of the Lawpath team and how that assists the business; Lawyers’ responses to having online reviews, and the connection with new business; The one thing Dominic would have done differently on his entrepreneurial journey; and Dominic’s definition of legal innovation! Proudly sponsored by Neota Logic. Links: Lawpath Legal Zoom Neota Logic Feedspot  Andrea Perry-Petersen – LinkedIn - Twitter @winkiepp – andreaperrypetersen.com.au Twitter - @ReimaginingJ Facebook – Reimagining Justice group

In this episode of Memoirs of Successful Women, Transformation Specialist Annie Gibbins interviews Katherine Wells

Video marketing is not just for B2C brands -- companies selling complex pieces of software and technology can also benefit from online video marketing. We discuss how to take even the most complicated piece of technology and turn it into an effective brand video and story.

En el http://www.masterdeemprendedores.com además de ofrecer claves prácticas para autónomos y pymes, invitamos a emprendedores a que compartan sus experiencias con los alumnos del Máster de Emprendedores. En esta conferencia Gonzalo Pinto comparte su trayectoria explicando el éxito de su holding empresarial de software, marketing, páginas web y consultoría. Explica los errores que cometió emprendiendo y cómo coordina la gestión de equipos, contratación de personal, diversificación del negocio, optimización de los servicios, etc El Máster de Emprendedores está comprometido con ofrecer las claves prácticas que necesitan conocer los emprendedores para alcanzar el éxito en su proyecto. Para más información sobre este programa formativo puedes visitar: www.masterdeemprendedores.com.

En el http://www.masterdeemprendedores.com además de ofrecer claves prácticas para autónomos y pymes, invitamos a emprendedores a que compartan sus experiencias con los alumnos del Máster de Emprendedores. En esta conferencia Gonzalo Pinto comparte su trayectoria explicando el éxito de su holding empresarial de software, marketing, páginas web y consultoría. Explica los errores que cometió emprendiendo y cómo coordina la gestión de equipos, contratación de personal, diversificación del negocio, optimización de los servicios, etc El Máster de Emprendedores está comprometido con ofrecer las claves prácticas que necesitan conocer los emprendedores para alcanzar el éxito en su proyecto. Para más información sobre este programa formativo puedes visitar: www.masterdeemprendedores.com.

Most of the leading esports genres in the world started as mods. Battle Royale? A mod of DayZ. MOBA? A mod of Warcraft 3. Auto-Battlers? A mod of Dota 2, itself a successor to the original Warcraft 3 MOBA mod. Uri Marchand CEO of Overwolf, a company that helps developers build in-game apps and mods, and Steve Augustine, Director of Software Marketing and Experiences for Intel, join the show to talk about the importance of in-game apps and mods for esports, the creation of the Overwolf Fund a collaboration between Intel and Overwolf and making sure the developers who create these games are supported. If you enjoyed the podcast, please rate and subscribe, it helps us out a ton! Multiple new episodes each week. For daily esports news, check out the Esports Minute (https://esportsminute.fireside.fm/). Follow Mitch on Twitter @Mitch_Reames (https://twitter.com/Mitch_Reames) Follow Esportz Network on Twitter (https://twitter.com/EsportzNetwork), Instagram (https://www.instagram.com/esportznetwork/), and Facebook (https://www.facebook.com/EsportzNetwork) @EsportzNetwork Or visit our website esportznetwork.com (https://www.esportznetwork.com/) for updates on what's to come! Special Guests: Steve Augustine and Uri Marchand.

This week in the leadership articles segment, Matt and Paul cover the following topics: Board members find cybersecurity risk an existential threat - According to a study from UC Berkeley's Center for Long-Term Cybersecurity (CLTC) and consulting firm Booz Allen Hamilton, When Community Becomes Your Competitive Advantage, The Little Things That Make Employees Feel Appreciated, Don't Stay in Your Lane: The Secret to Developing Your Career, Trust is at the Core or Software Marketing, and Chipotle, Target CISOs: Repurpose talent for cyber. Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://wiki.securityweekly.com/BSWEpisode160

This week in the leadership articles segment, Matt and Paul cover the following topics: Board members find cybersecurity risk an existential threat - According to a study from UC Berkeley's Center for Long-Term Cybersecurity (CLTC) and consulting firm Booz Allen Hamilton, When Community Becomes Your Competitive Advantage, The Little Things That Make Employees Feel Appreciated, Don't Stay in Your Lane: The Secret to Developing Your Career, Trust is at the Core or Software Marketing, and Chipotle, Target CISOs: Repurpose talent for cyber. Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://wiki.securityweekly.com/BSWEpisode160

An effective brand story can level the playing for a small business. But some small businesses don’t have one. This podcast introduces a new way to bring attention to this helpful marketing tool. Derek Little, CEO of Trailblazer Writing shares his brand story and tells you how you can win The B2B Marketing Results Award by telling yours.

In der zweiten Folge von Podcasting the Digital Turn sprechen wir mit Benjamin Eugster von der Zürcher Hochschule für Angewandte Wissenschaften (ZHAW) über die sogenannte "Tool-itis". Podcast Notes: Marken: 00:00 Intro und Vorstellung von Benjamin Eugster 06:35 Lightning Talk: “Tool-itis” 13:00 Szenarienbasierte Lehre 27:08 Software Development & Implementierung in der Hochschule 32:34 Learning Design statt Software Marketing, Innovation in der Hochschule 43:07 Internationale und nationale Vernetzung Links: Tool-itis https://www.urbandictionary.com/define.php?term=Toolitis Lightning Talk: https://www.youtube.com/watch?v=U1ijbZUOoAo Seufert, Sabine / Euler, Dieter: Nachhaltigkeit von eLearning-Innovationen, https://scil.unisg.ch/-/media/dateien/instituteundcenters/iwp-scil/arbeitsberichte/scilab-02.pdf Blog Post: Den digitalen Horizont erweitern: Neue Austauschformate für Hochschulen, https://blog.zhaw.ch/lehren-und-lernen/734-2/ Axel Krommer: Warum der Grundsatz „Pädagogik vor Technik“ bestenfalls trivial ist, https://axelkrommer.com/2018/04/16/warum-der-grundsatz-paedagogik-vor-technik-bestenfalls-trivial-ist/

We talk with Ranga Bodla, head of industry marketing for the cloud ERP platform NetSuite (a business unit of Oracle). NetSuite has recently launched Grow Wire, an online publication with articles, podcasts, video, research and more not for the goal of self-promotion but simply to provide resources to companies they want to reach. It’s the ultimate example of content marketing. Ranga also speaks with me about his philosophy when it comes to thought leadership – a phrase that is frequently thrown around, but not always executed well.

Nina Baker is a software marketing specialist at Tribute Software, a niche ERP provider in the fluid power distribution channel. She does a great job of engaging prospects even when they’re not in a position to buy or switch suppliers. That’s critical in software, which companies buy infrequently.

Viddler spotlights Epicenter and their translation of online video. Succinct messaging is key to Epicenter and its clients, and choosing a professional video host like Viddler to deliver this messaging is even more important. By viddler Tags : Software Marketing