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On Monday's Good Morning Hospitality, A Skift Podcast, Brandreth Canaley, Michael Goldin, and Jamie Lane break down three stories about how the STR discovery and booking funnel is being rebuilt from scratch. The conversation opens with Airbnb's next big move: tickets and a native wallet that would let guests store credits and spend across the entire Airbnb ecosystem. The crew digs into what a more financially sticky Airbnb means for hosts who built their businesses on the platform. From there, they get into Expedia Group's acquisition of AI trip planner Layla AI Travel Agent, which had already helped plan more than 135 million trips, and what it means for STR operators when the platform that distributes your listings now owns the AI layer that recommends where guests go. They close with Google's Q2 earnings and what AI Overviews appearing in more than 50% of travel queries means for how vacation rentals get discovered before anyone opens a booking platform. This episode is presented by StayFi. If you're leaving direct bookings on the table, StayFi turns your wifi into a guest relationship engine. Visit https://stayfi.com/goodmorninghospitality/ to learn more about their special offer of 50% off for GMH listeners!
This Episode is Sponsored by StayFi Your ultimate tool for Vacation Rental WiFi marketing allowing you to collect guest emails automatically via custom captive WiFi login splash pages. Drive repeat direct bookings and convert your OTA bookings to book direct for their next visit. Visit https://stayfi.com/vrsuccess/ and use code VRSUCCESS for 50% off 3 months of StayFi service. ________________________________________________________________________________________________________________________________________ This episode started on LinkedIn. Gil Chan posted about hyperlocal property management, using VueStay Vacations, a newly launched company with 4,500 homes across eight states, built on centralized revenue management and marketing through the Casago franchise network, as his example. Richard Vaughton replied that hyperlocal is as much about owner relationships as local market knowledge, and that the relationship piece is increasingly getting forgotten. That comment is where this conversation begins. Heather's guest is Richard Vaughton, a short-term rental consultant with close to thirty years in the industry and a career built on starting, scaling, and selling companies: an Italian rental business grown to roughly 800 properties, a UK company in Torquay, a PMS technology startup, and a VP role at Stay Alfred during its collapse in the pandemic. The two have known each other for more than twenty years, and this is an unscripted, fireside-style conversation rather than a structured interview. Listeners will come away with a clearer, more operational definition of hyperlocal, a look at why some of the industry's best-known roll-ups have failed while others have scaled successfully by staying local, and a reminder that the piece of this business that most often determines a guest's review, and an owner's trust, is not technology or marketing. It is cleaning. Key Takeaways Hyperlocal is an operating decision, not a marketing word: it means real local staff, a genuine local reputation, and a company culture rooted in one place, not a national brand run by a distant account manager. The owner, not the guest, is the most important person in the ecosystem. Without a well cared-for owner there is no polished product to offer a guest in the first place. Large-scale roll-ups have historically broken at the point where they centralize everything beyond accounts and revenue management, while UK consolidators like Sykes Cottages, Awaze, and Travel Chapter have grown large by staying hyperlocal at a national scale, keeping local offices and local staff as they expanded. AI is freeing up enough staff time that teams can spend it on relationship-building rather than admin, such as calling every guest and owner after checkout with nothing to sell, just a thank you. Culture, trust, and local relationships are the parts of this business that resist mechanization. Reporting, revenue management, and communication can be automated; the relationship at the center of it still has to be built by a person. ________________________________________________________________________________________________________________________________________
On this week's Good Morning Hospitality, A Skift Podcast: Hotels Edition, Sarah Dandashy and Steve Turk dig into four stories about where premium experience is being redefined across the industry.The conversation opens with a one-year check-in on what actually happened after Marriott International bought the citizenM hotels brand. The answer: 50% of CitizenM occupancy now comes from Marriott Bonvoy members and all of it is incremental demand. From there Sarah and Steve get into IHG Hotels & Resorts becoming the third major hotel group to launch AI search after Hilton and Marriott, with a detail every franchisee needs to hear: IHG is now asking hotel owners to upload floor plans, videos, and updated imagery or risk being invisible in AI-driven search. They also dig into why Travel + Leisure Co. paid $343 million for two timeshare companies and why the CFO said they bought the deals for 100,000 owners, not the resorts. And they close with Southwest Airlines signaling that lounges are coming, the latest step in the carrier's full premium pivot.This episode is presented by StayFi & Bilt. StayFi helps short-term rental operators build direct guest relationships through branded wifi portals, email marketing, and guest data tools. Visit https://lnkd.in/giZWR52y to learn more.And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to joinbilt.com/gmh to learn more.
On this week's Good Morning Hospitality, A Skift Podcast: Hotels Edition, Sarah Dandashy and Steve Turk dig into four stories about where premium experience is being redefined across the industry. The conversation opens with a one-year check-in on what actually happened after Marriott International bought the citizenM hotels brand. The answer: 50% of CitizenM occupancy now comes from Marriott Bonvoy members and all of it is incremental demand. From there Sarah and Steve get into IHG Hotels & Resorts becoming the third major hotel group to launch AI search after Hilton and Marriott, with a detail every franchisee needs to hear: IHG is now asking hotel owners to upload floor plans, videos, and updated imagery or risk being invisible in AI-driven search. They also dig into why Travel + Leisure Co. paid $343 million for two timeshare companies and why the CFO said they bought the deals for 100,000 owners, not the resorts. And they close with Southwest Airlines signaling that lounges are coming, the latest step in the carrier's full premium pivot. This episode is presented by StayFi & Bilt. StayFi helps short-term rental operators build direct guest relationships through branded wifi portals, email marketing, and guest data tools. Visit https://lnkd.in/giZWR52y to learn more. And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to joinbilt.com/gmh to learn more.
On Monday's Good Morning Hospitality, A Skift Podcast, Brandreth Canaley, Michael Goldin, and Jamie Lane get into three stories about where the STR industry is headed now that the FIFA World Cup 2026™ - Canada, Mexico and the United States is behind us.The conversation opens with Airbnb's partnership with CarTrawler for car rentals in five countries, the latest step in Airbnb's quiet transformation into a traditional OTA. It already has homes, hotels, experiences, services, and airport pickups. The crew digs into what that means for hosts who built their business around a platform that was supposed to be different. They also run through the final World Cup numbers for STR operators: rate gains were real across host markets but occupancy told a different story, and hosts who priced too high too early paid for it. They close with the Freddy Effect and what a German tourist who fell in love with Waffle House, Inc. House and Buc-ee's, Ltd.'s teaches operators about authentic guest experiences and word of mouth that actually moves markets.This episode is presented by StayFi & Bilt. StayFi helps short-term rental operators build direct guest relationships through branded wifi portals, email marketing, and guest data tools. Visit https://lnkd.in/giZWR52y to learn more.And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to joinbilt.com/gmh to learn more.
On Monday's Good Morning Hospitality, A Skift Podcast, Brandreth Canaley, Michael Goldin, and Jamie Lane get into three stories about where the STR industry is headed now that the FIFA World Cup 2026™ - Canada, Mexico and the United States is behind us. The conversation opens with Airbnb's partnership with CarTrawler for car rentals in five countries, the latest step in Airbnb's quiet transformation into a traditional OTA. It already has homes, hotels, experiences, services, and airport pickups. The crew digs into what that means for hosts who built their business around a platform that was supposed to be different. They also run through the final World Cup numbers for STR operators: rate gains were real across host markets but occupancy told a different story, and hosts who priced too high too early paid for it. They close with the Freddy Effect and what a German tourist who fell in love with Waffle House, Inc. House and Buc-ee's, Ltd.'s teaches operators about authentic guest experiences and word of mouth that actually moves markets. This episode is presented by StayFi & Bilt. StayFi helps short-term rental operators build direct guest relationships through branded wifi portals, email marketing, and guest data tools. Visit https://lnkd.in/giZWR52y to learn more. And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to joinbilt.com/gmh to learn more.
This Episode is Sponsored by StayFi Your ultimate tool for Vacation Rental WiFi marketing allowing you to collect guest emails automatically via custom captive WiFi login splash pages. Drive repeat direct bookings and convert your OTA bookings to book direct for their next visit. Visit https://stayfi.com/vrsuccess/ and use code VRSUCCESS for 50% off 3 months of StayFi service. ________________________________________________________________________________________________________________________________________ Paul Anderson first appeared on the Vacation Rental Success Podcast in 2021, when he was running a guest house in Oxford and building a following on Instagram. Five years on, he returns as a coach and strategist working across dozens of short-term rental operators, and now a commissioned officer in the Royal Air Force reserves. That mix of experience gives this conversation its shape: what the military taught him about briefing, decision-making and slowing down, and how those same lessons apply to the way operators are using AI in their marketing. The central argument is one Paul delivered on stage at Scale in Brighton, and it is worth sitting with. AI did not break marketing, it exposed the people who were never really marketing in the first place. When content becomes cheap and fast to produce, the operators who understood their audience all along pull ahead, and the ones who mistook activity for strategy get found out. Heather and Paul talk through his 10-80-10 protocol, his SMERLAC briefing structure borrowed from military planning, and why the real work in AI happens before you ever ask it to write a word. It is a practical, funny and genuinely useful conversation for any operator who has looked at their AI-generated captions and felt that something was missing. Key takeaways AI has not broken marketing. It has exposed the operators who were producing content without ever really marketing, because publishing posts, writing blogs and appearing in magazines are not the same as moving a guest from "I might visit" to "I want to stay there." The real work happens before you prompt. Paul's 10-80-10 protocol puts the first 10 percent into defining exactly who you want and briefing the AI properly, lets AI do 80 percent of the heavy lifting, then reserves the final 10 percent for inspecting and personalising the output. Define your perfect potential guest in granular detail. Go beyond age and income to how many cars they have, where they shop, even the colour of their hair, so you can picture one real person on the other side of the screen rather than a demographic. Use a proper brief, not a wish. "Write me 10 captions about my holiday cottage" is a wish. Paul's SMERLAC structure (Situation, Mission, Execution, Resources, Limitations, Ask questions, Check understanding) gives the AI what it needs to produce something useful. Followers are not the same as money. A client with 28,000 followers built through giveaways had almost no buying intent, while 52 people who genuinely want to book beat 52,000 who just think you are funny. Feed AI your real voice. Heather uploaded the handwritten manuscript of a book she wrote in 2005, unedited, and it changed everything the AI produced. Your idiolect, the phrases only you use, is what cuts through the sameness. ________________________________________________________________________________________________________________________________________
On this week's Good Morning Hospitality, A Skift Podcast: Hotels Edition, Sarah Dandashy and Steve Turk dig into how hotels earn money and keep it. The conversation opens with Hilton CEO Chris Nassetta making the case that 28 brands is a data-driven strategy not sprawl, and calling out the hotel industry's default fix for unhappy guests: a pile of loyalty points at checkout. He says AI can catch the problem while the guest is still in the building. From there Sarah and Steve get into why Accor, Melia, and The Social Hub are circling student housing as a four-income-stream asset class, why micro-creators with under 20,000 followers are now driving real hotel bookings through affiliate deals, and close with Skift's Rafat Ali on the quiet reinvention of the hotel tax and the fight over who controls where that money goes. This episode is presented by StayFi & Bilt. StayFi helps short-term rental operators build direct guest relationships through branded wifi portals, email marketing, and guest data tools. Visit stayfi.com/goodmorninghospitality to learn more. And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to joinbilt.com/gmh to learn more.
On this week's Good Morning Hospitality, A Skift Podcast: Hotels Edition, Sarah Dandashy and Steve Turk dig into how hotels earn money and keep it. The conversation opens with Hilton CEO Chris Nassetta making the case that 28 brands is a data-driven strategy not sprawl, and calling out the hotel industry's default fix for unhappy guests: a pile of loyalty points at checkout. He says AI can catch the problem while the guest is still in the building. From there Sarah and Steve get into why Accor, Melia, and The Social Hub are circling student housing as a four-income-stream asset class, why micro-creators with under 20,000 followers are now driving real hotel bookings through affiliate deals, and close with Skift's Rafat Ali on the quiet reinvention of the hotel tax and the fight over who controls where that money goes. This episode is presented by StayFi & Bilt. StayFi helps short-term rental operators build direct guest relationships through branded wifi portals, email marketing, and guest data tools. Visit stayfi.com/goodmorninghospitality to learn more. And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to joinbilt.com/gmh to learn more.
On Monday's Good Morning Hospitality, A Skift Podcast, Brandreth Canaley and Michael Goldin get into three stories making headlines across the STR industry. The conversation opens with Casago having sold nearly all of Vacasa's 32,000 units in just over a year, what the franchise model means for STR at scale, whether the Vacasa brand can become a real consumer platform, and how many units it actually takes to build a recognizable national STR brand. They also react to Airbnb paying $81.5 million for its first ever building in New York City, in the city where it is mostly banned, and close with Barcelona's pledge of not one tourist more and what the 2028 vacation rental ban means for operators watching overtourism regulation spread. This episode is presented by StayFi & Bilt. If you're leaving direct bookings on the table, StayFi turns your wifi into a guest relationship engine. Visit https://stayfi.com/goodmorninghospitality/ to learn more about their special offer of 50% off for GMH listeners! And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to joinbilt.com/gmh to learn more.
On Monday's Good Morning Hospitality, A Skift Podcast, Brandreth Canaley and Michael Goldin get into three stories making headlines across the STR industry. The conversation opens with Casago having sold nearly all of Vacasa's 32,000 units in just over a year, what the franchise model means for STR at scale, whether the Vacasa brand can become a real consumer platform, and how many units it actually takes to build a recognizable national STR brand. They also react to Airbnb paying $81.5 million for its first ever building in New York City, in the city where it is mostly banned, and close with Barcelona's pledge of not one tourist more and what the 2028 vacation rental ban means for operators watching overtourism regulation spread. This episode is presented by StayFi & Bilt. If you're leaving direct bookings on the table, StayFi turns your wifi into a guest relationship engine. Visit https://stayfi.com/goodmorninghospitality/ to learn more about their special offer of 50% off for GMH listeners! And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to joinbilt.com/gmh to learn more.
This Episode is Sponsored by StayFi Your ultimate tool for Vacation Rental WiFi marketing allowing you to collect guest emails automatically via custom captive WiFi login splash pages. Drive repeat direct bookings and convert your OTA bookings to book direct for their next visit. Visit https://stayfi.com/vrsuccess/ and use code VRSUCCESS for 50% off 3 months of StayFi service. ________________________________________________________________________________________________________________________________________ Gil Chan came at the short-term rental industry from a direction most operators never consider. After 15 years in Silicon Valley, working with brands like Gap, Sephora, and Home Depot on their post-purchase e-commerce experience, he became an STR host - and immediately spotted a gap that his industry background made obvious. The tools that e-commerce businesses took for granted simply did not exist for vacation rental operators who wanted to build a direct booking website worth having. Crafted Stays is Gil's answer to that gap: a purpose-built direct booking platform that works the way a proper commerce site should, not as feature number 40 in a property management system's marketing materials. But what makes this conversation particularly timely is where Gil has taken the platform over the past year - deep into AI-powered search, website building, and the kind of content strategy that gets operators found in places Google's traditional search results simply can't reach. This episode covers direct booking strategy, how search is changing (and what SEO, AEO, and GEO actually mean for property managers), the Aria AI assistant Gil built into Crafted Stays, and how operators can start thinking about their online presence in a way that serves both guests and the AI systems that are increasingly mediating how people find places to stay. It's a practical, technically grounded conversation - and one that will stay relevant for some time. KEY TAKEAWAYS Direct booking websites built on WordPress and plugins were never designed for the live data demands of vacation rental commerce. Purpose-built platforms handle PMS connections, checkout, and mobile experience in a fundamentally different way. SEO, AEO, and GEO are three different things. Traditional search engine optimization gets you on page one of Google. Answer engine optimization gets you into the snippet at the top of the page. Generative engine optimization gets you cited when someone asks ChatGPT, Perplexity, or Claude for a recommendation. Operators need to think about all three. AI-powered review analysis is an underused tool. Most operators check a five-star review and move on. Mining reviews for recurring themes - a screened porch that guests keep mentioning, a location detail that keeps coming up - surfaces the specific things guests value most, and those become the content anchors for the entire website. The Sightline Report that Aria generates combines property data, review sentiment, and third-party SEO keyword research to produce a strategic playbook for each operator. It tells them which keywords to target, which landing pages to build, and which guest personas to write toward - without requiring any marketing expertise from the operator. Building your AI business brain before you start using AI tools is not optional - it is foundational. Gil has been giving every new team member at Crafted Stays the same 40-page document about the business since he built it a year ago. The quality of AI output is directly tied to the quality of context you give it. The divide in AI adoption is getting wider, not narrower. Some operators are building sophisticated automated systems; others have barely touched ChatGPT. The window to build a real advantage by getting in early is still open, but it will not stay that way indefinitely. ________________________________________________________________________________________________________________________________________
On this week's Good Morning Hospitality, A Skift Podcast: Hotels Edition, Sarah Dandashy and Steve Turk break down who controls hotel demand and what it costs.Skift's Rafat Ali lays out the deal thesis nobody has written yet: why an Airbnb and Ennismore partnership could close the $2 billion gap in Ennismore's IPO valuation. From there, they get into Accor and H World International's plan to link 430 million loyalty members, what the official government data says about FIFA World Cup 2026™ - Canada, Mexico and the United States inbound tourism, and the one earnings metric that will tell operators whether hotel profits are truly broadening when Marriott International, Hilton, and Hyatt report Q2 this week. This episode is presented by StayFi & Bilt. If you're leaving direct bookings on the table, StayFi turns your wifi into a guest relationship engine. Visit https://stayfi.com/goodmorninghospitality/ to learn more about their special offer of 50% off for GMH listeners! And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to joinbilt.com/gmh to learn more.
On this week's Good Morning Hospitality, A Skift Podcast: Hotels Edition, Sarah Dandashy and Steve Turk break down who controls hotel demand and what it costs.Skift's Rafat Ali lays out the deal thesis nobody has written yet: why an Airbnb and Ennismore partnership could close the $2 billion gap in Ennismore's IPO valuation. From there, they get into Accor and H World International's plan to link 430 million loyalty members, what the official government data says about FIFA World Cup 2026™ - Canada, Mexico and the United States inbound tourism, and the one earnings metric that will tell operators whether hotel profits are truly broadening when Marriott International, Hilton, and Hyatt report Q2 this week. This episode is presented by StayFi & Bilt. If you're leaving direct bookings on the table, StayFi turns your wifi into a guest relationship engine. Visit https://stayfi.com/goodmorninghospitality/ to learn more about their special offer of 50% off for GMH listeners! And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to joinbilt.com/gmh to learn more.
On Monday's Good Morning Hospitality, A Skift Podcast, Brandreth Canaley and Michael Goldin break down three stories about who is building the next layer of travel distribution and what it means for STR operators. The conversation opens with a Skift scoop: Booking Holdings (NASDAQ: BKNG) is forming a formal B2B unit bringing together Booking.com, Agoda, and Priceline to take on Expedia Group, where B2B already grows at three times the rate of its consumer business. From there, Brandy and Michael dig into what Airbnb's hiring of OpenAI's first global VP of creative says about the company's bet that brand is its moat against AI flattening. They close with a Visa Economic Insights deep dive on the great wealth transfer — $8 trillion in inherited boomer wealth heading toward travel over the next 20 years, and what that means for who STR operators will be serving. This episode is presented by StayFi & Bilt. If you're leaving direct bookings on the table, StayFi turns your wifi into a guest relationship engine. Visit https://stayfi.com/goodmorninghospitality/ to learn more about their special offer of 50% off for GMH listeners! And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to joinbilt.com/gmh to learn more.
On Monday's Good Morning Hospitality, A Skift Podcast, Brandreth Canaley and Michael Goldin break down three stories about who is building the next layer of travel distribution and what it means for STR operators. The conversation opens with a Skift scoop: Booking Holdings (NASDAQ: BKNG) is forming a formal B2B unit bringing together Booking.com, Agoda, and Priceline to take on Expedia Group, where B2B already grows at three times the rate of its consumer business. From there, Brandy and Michael dig into what Airbnb's hiring of OpenAI's first global VP of creative says about the company's bet that brand is its moat against AI flattening. They close with a Visa Economic Insights deep dive on the great wealth transfer — $8 trillion in inherited boomer wealth heading toward travel over the next 20 years, and what that means for who STR operators will be serving. This episode is presented by StayFi & Bilt. If you're leaving direct bookings on the table, StayFi turns your wifi into a guest relationship engine. Visit https://stayfi.com/goodmorninghospitality/ to learn more about their special offer of 50% off for GMH listeners! And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to joinbilt.com/gmh to learn more.
This Episode is Sponsored by StayFi Your ultimate tool for Vacation Rental WiFi marketing allowing you to collect guest emails automatically via custom captive WiFi login splash pages. Drive repeat direct bookings and convert your OTA bookings to book direct for their next visit. Visit https://stayfi.com/vrsuccess/ and use code VRSUCCESS for 50% off 3 months of StayFi service. ________________________________________________________________________________________________________________________________________ This episode almost wasn't the one you're hearing. Heather had already recorded, edited, and prepared social media for a different episode when a morning of reflection sent her down a different path instead. The trigger was rereading her own contribution to Brooke Pfautz's book Vacation Rental Secrets, written a few years back - an unusually honest account of the mistakes she made running CottageLink Rental Management, the property management company she sold four years ago. Reading it back, Heather noticed a pattern. None of the mistakes came from working too little or caring too little. Every one of them came from not having the tools to see clearly, document what she knew, or build systems that didn't depend on her being at the centre of everything. That reflection became this episode: ten specific, practical things she would do differently if she were running a property management business today, with the AI tools now available. This is a solo teaching episode, released the week the second cohort of the AI Ambassador Program opens. It is aimed squarely at operators who want to know, in concrete terms, what using AI well in a property management business actually looks like - not in theory, but from someone who has run the business, made the mistakes, and now has the tools to fix them. Key Takeaways Build a brand voice document before writing a single word of copy. Capture your tone, values, and the phrases that are distinctly yours before you ask AI to write anything on your behalf - otherwise inconsistency creeps in and your team, guests, and owners start to feel it. Stop letting every vendor demo convince you a new platform will fix your business. Your PMS is the one system that genuinely needs a professionally built, purpose-designed solution - but beyond that, a lot of what operators buy off the shelf could now be built to fit their specific business instead. Document every process before it only exists in your head. Talk a process through, out loud, while you're doing it and let AI structure it into a living SOP - the knowledge that only lives with the founder is a liability, not an asset. Build a genuine owner communication system, not just good intentions. Work through frameworks for the hard conversations in advance, and use AI to generate genuinely personal quarterly owner reports at scale, not a mail merge with names swapped in. Use AI to keep direct booking relationships warm, not just to build them. The follow-up sequences that go quiet the moment peak season hits are where most operators lose ground - AI can keep that infrastructure running consistently even when you're buried. Analyze reviews instead of just reading them. The most useful information is often buried inside five-star reviews as an aside - patterns that only become visible when reviews are aggregated and analysed rather than read one at a time. Build a real owner acquisition pipeline instead of relying on referrals. Referrals are a result, not a strategy - a proper follow-up sequence and a clear sense of the right-fit owner prevents leads from going cold. Build an institutional knowledge base, not just a folder of SOPs. Capture the reasoning behind decisions, not just the steps, so that judgement can travel with the business even as people move on. Treat AI as a thinking partner, not just a writing tool. The most valuable use of AI is stress-testing decisions before you commit to them, not just producing first drafts. Start with clear values and strategy, and let AI help you communicate them. Clarity about what you're building and who it's for makes every daily decision easier - and AI can help both articulate that strategy and communicate it consistently across a team. ________________________________________________________________________________________________________________________________________
On this week's Good Morning Hospitality, A Skift Podcast: Hotels Edition, Sarah Dandashy and Steve Turk break down a week where the infrastructure of hospitality is being rebuilt from every angle.They open with the news of Mews cutting 15% of its staff and pointing to AI and what that means for hotel operators who depend on its platform. From there, the conversation digs into why extended-stay demand just hit a four-year high while the supply pipeline thins, a setup that could open real pricing power in 2027. They also unpack Hilton's new direct booking connection with Navan that bypasses GDS middlemen, and close with how British Airways, Delta Air Lines, and Cathay Pacific are wiring loyalty programs into concert venues and theaters and what hotels should be taking notes on. This episode is presented by StayFi & Bilt. If you're leaving direct bookings on the table, StayFi turns your wifi into a guest relationship engine. Visit https://stayfi.com/goodmorninghospitality/ to learn more about their special offer of 50% off for GMH listeners! And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to joinbilt.com/gmh to learn more.
On this week's Good Morning Hospitality, A Skift Podcast: Hotels Edition, Sarah Dandashy and Steve Turk break down a week where the infrastructure of hospitality is being rebuilt from every angle.They open with the news of Mews cutting 15% of its staff and pointing to AI and what that means for hotel operators who depend on its platform. From there, the conversation digs into why extended-stay demand just hit a four-year high while the supply pipeline thins, a setup that could open real pricing power in 2027. They also unpack Hilton's new direct booking connection with Navan that bypasses GDS middlemen, and close with how British Airways, Delta Air Lines, and Cathay Pacific are wiring loyalty programs into concert venues and theaters and what hotels should be taking notes on. This episode is presented by StayFi & Bilt. If you're leaving direct bookings on the table, StayFi turns your wifi into a guest relationship engine. Visit https://stayfi.com/goodmorninghospitality/ to learn more about their special offer of 50% off for GMH listeners! And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to joinbilt.com/gmh to learn more.
On Monday's Good Morning Hospitality, A Skift Podcast, Brandreth Canaley and Michael Goldin break down who is actually controlling the relationship between a traveler and a booking right now. The conversation opens with the race among Expedia Group, Booking.com, and Trip.com Group to become the trusted infrastructure layer for AI agents and what that means for STR operators who depend on Airbnb and Vrbo for distribution. They also dig into how Airbnb outreached Marriott International on FIFA World Cup 2026™ - Canada, Mexico and the United States impressions while spending less, what Expedia's shoppable IShowSpeed video says about whether creator marketing actually converts, and what Cabo Verde's 800% surge in U.S. searches teaches operators about turning attention into bookings. This episode is presented by StayFi & Bilt. If you're leaving direct bookings on the table, StayFi turns your wifi into a guest relationship engine. Visit https://stayfi.com/goodmorninghospitality/ to learn more about their special offer of 50% off for GMH listeners! And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to joinbilt.com/gmh to learn more.
On Monday's Good Morning Hospitality, A Skift Podcast, Brandreth Canaley and Michael Goldin break down who is actually controlling the relationship between a traveler and a booking right now. The conversation opens with the race among Expedia Group, Booking.com, and Trip.com Group to become the trusted infrastructure layer for AI agents and what that means for STR operators who depend on Airbnb and Vrbo for distribution. They also dig into how Airbnb outreached Marriott International on FIFA World Cup 2026™ - Canada, Mexico and the United States impressions while spending less, what Expedia's shoppable IShowSpeed video says about whether creator marketing actually converts, and what Cabo Verde's 800% surge in U.S. searches teaches operators about turning attention into bookings. This episode is presented by StayFi & Bilt. If you're leaving direct bookings on the table, StayFi turns your wifi into a guest relationship engine. Visit https://stayfi.com/goodmorninghospitality/ to learn more about their special offer of 50% off for GMH listeners! And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to joinbilt.com/gmh to learn more.
This Episode is Sponsored by StayFi Your ultimate tool for Vacation Rental WiFi marketing allowing you to collect guest emails automatically via custom captive WiFi login splash pages. Drive repeat direct bookings and convert your OTA bookings to book direct for their next visit. Visit https://stayfi.com/vrsuccess/ and use code VRSUCCESS for 50% off 3 months of StayFi service. ________________________________________________________________________________________________________________________________________ Sab Mulligan came into the short-term rental industry from a decade in media production and another in tech education, and she arrived with a beginner's mind that turned out to be an advantage. What she noticed in those early industry conversations wasn't the passion for hospitality she'd expected. It was burnout, worn almost as a badge of honour. People competing over who'd taken the most 3am calls. She found that troubling, and it drove the approach she'd go on to build at Zzzing, a fast-growing property management company based in Malta. Three and a half years later, Zzzing has grown from 50 properties to 650, and their AI agent Zoe handles 90% of all guest communications across the portfolio. But what makes this conversation interesting isn't the scale or the technology. It's the philosophy behind it: that tech should be silent, and hospitality should be loud. That AI doesn't replace the human side of this business, rather it gives people more time and energy to deliver it. Sab and I talked about her TRT framework for designing AI policies, the seven guest moments that anchor everything Zzzing does, how they handled team resistance to AI adoption, and what she'd say to property managers still watching from the sidelines. Key Takeaways Tech should be silent, hospitality should be loud. The goal of AI in guest communication isn't to replace the host's voice. It's there to deliver that voice consistently, at any hour, across every conversation. AI amplifies what you already have in place. If your policies aren't documented, AI won't fix that. It will amplify the mess. Getting your foundations right before deploying AI isn't a delay,it's the work. Sab's TRT framework makes policy design accessible. Trigger (what initiates this communication), Reaction (how you would genuinely respond), Tone (the warmth, the friendliness, the examples), and Guardrails (when does the AI stop and hand to a human). The seven guest moments give you a map. Discovery, booking, arrival, access, during-stay, checkout, and come-back. Everything you need from AI slots into one of those seven buckets. Humanising the AI agent internally matters as much as externally. Naming Zoe and giving her a clear job description helped Zzzing's team understand where the AI started and stopped, which reduced resistance significantly. Test your own policies. Don't experiment on real guests. Make a test booking and run your AI through every scenario every few days. You are in the driver's seat and AI isn't taking over. ________________________________________________________________________________________________________________________________________
On this week's Good Morning Hospitality, A Skift Podcast: Hotels Edition, Sarah Dandashy and Steve Turk are joined by Skift Editor-in-Chief Sarah Kopit to break down a question that is reshaping the hotel industry: is the brand still worth the price?Sarah Kopit joins for a special segment on her investigation into why hotel owners are quietly dropping the big brands as more than 1,200 franchise agreements expire by 2030. From there, Sarah and Steve dig into BWH Hotels' attempt to reverse years of room count decline by going upscale and overseas, Visa's new consumer travel portal that puts the payment network in direct competition with the banks it powers, and Sandals Resorts International's executive chairman shutting down sale rumors while committing $225 million to renovation at $1 million per key. This episode is presented by StayFi & Bilt. If you're leaving direct bookings on the table, StayFi turns your wifi into a guest relationship engine. Visit https://stayfi.com/goodmorninghospitality/ to learn more about their special offer of 50% off for GMH listeners! And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to joinbilt.com/gmh to learn more.
On this week's Good Morning Hospitality, A Skift Podcast: Hotels Edition, Sarah Dandashy and Steve Turk are joined by Skift Editor-in-Chief Sarah Kopit to break down a question that is reshaping the hotel industry: is the brand still worth the price?Sarah Kopit joins for a special segment on her investigation into why hotel owners are quietly dropping the big brands as more than 1,200 franchise agreements expire by 2030. From there, Sarah and Steve dig into BWH Hotels' attempt to reverse years of room count decline by going upscale and overseas, Visa's new consumer travel portal that puts the payment network in direct competition with the banks it powers, and Sandals Resorts International's executive chairman shutting down sale rumors while committing $225 million to renovation at $1 million per key. This episode is presented by StayFi & Bilt. If you're leaving direct bookings on the table, StayFi turns your wifi into a guest relationship engine. Visit https://stayfi.com/goodmorninghospitality/ to learn more about their special offer of 50% off for GMH listeners! And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to joinbilt.com/gmh to learn more.
Airbnb hosts and short-term rental operators are facing renewed questions around platform security after third-party research from Saily and NordStellar, cited in recent press coverage, claimed a sharp increase in Airbnb-related scam activity since 2023. In this episode of Good Morning Hospitality, Brandreth Canaley, Michael Goldin, and Jamie Lane discuss what account takeovers, fake listings, and guest trust concerns could mean for hosts and operators — while also noting that the underlying methodology behind the third-party data was not fully available in the coverage they reviewed. The hosts also discuss the broader travel distribution landscape, including why experiences-focused platforms like GetYourGuide continue to gain momentum while larger OTAs work to make experiences a more meaningful part of their businesses, and what Trip.com's cash position may signal about capital strategy in global travel. This episode is presented by StayFi & Bilt. If you're leaving direct bookings on the table, StayFi turns your wifi into a guest relationship engine. Visit https://stayfi.com/goodmorninghospitality/ to learn more about their special offer of 50% off for GMH listeners! And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to joinbilt.com/gmh to learn more.
Airbnb hosts and short-term rental operators are facing renewed questions around platform security after third-party research from Saily and NordStellar, cited in recent press coverage, claimed a sharp increase in Airbnb-related scam activity since 2023. In this episode of Good Morning Hospitality, Brandreth Canaley, Michael Goldin, and Jamie Lane discuss what account takeovers, fake listings, and guest trust concerns could mean for hosts and operators — while also noting that the underlying methodology behind the third-party data was not fully available in the coverage they reviewed. The hosts also discuss the broader travel distribution landscape, including why experiences-focused platforms like GetYourGuide continue to gain momentum while larger OTAs work to make experiences a more meaningful part of their businesses, and what Trip.com's cash position may signal about capital strategy in global travel. This episode is presented by StayFi & Bilt. If you're leaving direct bookings on the table, StayFi turns your wifi into a guest relationship engine. Visit https://stayfi.com/goodmorninghospitality/ to learn more about their special offer of 50% off for GMH listeners! And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to joinbilt.com/gmh to learn more.
This Episode is Sponsored by StayFi Your ultimate tool for Vacation Rental WiFi marketing allowing you to collect guest emails automatically via custom captive WiFi login splash pages. Drive repeat direct bookings and convert your OTA bookings to book direct for their next visit. Visit https://stayfi.com/vrsuccess/ and use code VRSUCCESS for 50% off 3 months of StayFi service. _________________________________________________________________________________________________________ Jodi Bourne is back for the latest installment of the new regular segment with Heather, built around a simple premise: AI is moving fast, and the two of them are going to keep working through it together, out loud, for listeners who want to come along. This conversation goes deeper into the practical mechanics of working with Claude. Heather and Jodi talk through connectors (MCPs that link Claude to tools like Gmail, Google Drive, Asana, and accounting software), skills (saved, reusable instruction sets that replace the old habit of copying and pasting prompts), and what both of them call their AI business brain - a structured foundational document that teaches Claude who you are, what you sell, and how you sound, before you ask it to produce anything. You'll come away with a clear starting point: build the foundation first, connect the tools you already use, and create one simple skill - Jodi's suggestion is a daily "morning coffee" briefing - before trying to do anything more ambitious. Key Takeaways AI output defaults to generic. The fix isn't a better prompt - it's a structured foundation document (Jodi calls hers the Hospitality Brand Bible; Heather calls hers her Business Brain) that teaches the model your business, voice, and audience before you ask it to create anything. Building that foundation properly is not a five-minute job. Heather recommends setting aside the better part of a day and using reverse prompting - asking Claude to interview you, question by question, until it has a full picture of your business. Connectors (MCPs) link Claude directly to the tools already in use - Gmail, Google Drive, Google Calendar, Asana, accounting platforms - so requests can be carried out end to end instead of copying information back and forth manually. Skills replace the old habit of maintaining a library of saved prompts. A skill is a reusable, named instruction set that automatically pulls in the right reference documents and brand voice without being told to every time. The recommended first skill for anyone starting out is a daily briefing - a "morning coffee" routine that summarizes email, flags anything unanswered, and reviews the calendar - because it is simple, immediately useful, and teaches the basics of how skills work. AI will hallucinate and occasionally get things wrong with total confidence. Both hosts were emphatic that nothing goes out the door - a guest bio, an email, an Instacart order - without a human checking it first. ________________________________________________________________________________________________________________________________________
When it comes to email marketing for your short-term rental, what makes it worth your while? In today's episode, I'm taking a deeper look into StayFi, a WiFi marketing platform commonly used by short-term rental owners. I'm sharing whether or not I think StayFi is worth it, and what other email marketing platforms I'd consider as well. Time-stamps:Wednesday Wins (0:57)What is StayFi and how do rates work? (2:15)Why StayFi isn't the best for your branding (5:55)Could StayFi hurt your deliverability rates? (7:27)20% off your annual subscription of Lodgify (10:20)You can't connect with guests before they book (11:27)StayFi vs. traditional email marketing platforms (13:33)Would I choose StayFi or a traditional platform? (17:52)Mentioned in This Episode:Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify50% off your first year subscription to Flodesk: partners.flodesk.com/brand-and-marketEpisode 98: Marketing Your Short-Term Rental in 2026: The Spider Web Strategy: podcasts.apple.com/us/podcast/98-marketing-your-short-term-rental-in-2026Episode 31: Why Your Real Estate Business Needs to Utilize Email Marketing: podcasts.apple.com/us/podcast/31-why-your-real-estate-business-needs-to-utilize-emailConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling
On this week's Good Morning Hospitality, A Skift Podcast: Hotels Edition, Sarah Dandashy and Steve Turk break down a week where hotel brands are redefining what they actually are. The conversation opens with Hyatt's lifestyle chief, Amar Lalvani, making the case that the smartest brand strategy is sorting guests by taste rather than price point — and showing what that discipline looks like in practice, including killing a high-profile Miami project because the developer wouldn't listen. From there, Sarah and Steve dig into Marriott International's move into branded apartment rentals under the W Hotels flag, a genuinely new direction for a business that already commands 30% premiums over unbranded properties. They also unpack what week one of FIFA World Cup 2026™ - Canada, Mexico and the United States data actually tells hotel operators, with RevPAR up 24% to 133% across host markets but occupancy down in six of nine cities. And they close with Carnival Cruise Line's Q2 earnings, which posted record revenue while trimming its outlook, and with what the Middle East conflict tells operators about building geopolitical risk into forward-booking strategy. This episode is presented by Cloudbeds & Bilt. Visit cloudbeds.com/gmh to learn more. And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to joinbilt.com/gmh to learn more. And if you're leaving direct bookings on the table, StayFi turns your wifi into a guest relationship engine. Visit https://stayfi.com/goodmorninghospitality/ to learn more.
On this week's Good Morning Hospitality, A Skift Podcast: Hotels Edition, Sarah Dandashy and Steve Turk break down a week where hotel brands are redefining what they actually are. The conversation opens with Hyatt's lifestyle chief, Amar Lalvani, making the case that the smartest brand strategy is sorting guests by taste rather than price point — and showing what that discipline looks like in practice, including killing a high-profile Miami project because the developer wouldn't listen. From there, Sarah and Steve dig into Marriott International's move into branded apartment rentals under the W Hotels flag, a genuinely new direction for a business that already commands 30% premiums over unbranded properties. They also unpack what week one of FIFA World Cup 2026™ - Canada, Mexico and the United States data actually tells hotel operators, with RevPAR up 24% to 133% across host markets but occupancy down in six of nine cities. And they close with Carnival Cruise Line's Q2 earnings, which posted record revenue while trimming its outlook, and with what the Middle East conflict tells operators about building geopolitical risk into forward-booking strategy. This episode is presented by Cloudbeds & Bilt. Visit cloudbeds.com/gmh to learn more. And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to joinbilt.com/gmh to learn more. And if you're leaving direct bookings on the table, StayFi turns your wifi into a guest relationship engine. Visit https://stayfi.com/goodmorninghospitality/ to learn more.
On Monday's Good Morning Hospitality, A Skift Podcast, Brandreth Canaley, Michael Goldin, and Jamie Lane break down three platform moves that sound host-friendly on the surface but deserve a much closer look. The conversation opens with Airbnb's first fintech product — a cancel-for-any-reason feature that auto-enrolled hosts without requiring an opt-in. Hosts still get paid, but still have to scramble. From there, the team unpacks what one week of FIFA World Cup 2026™ - Canada, Mexico and the United States data actually tells operators about pricing strategy for the knockout rounds, with RevPAR up across all host markets but occupancy down in six of nine. They close with American Express's $700 million acquisition of TheFork and why dining reservations might be the next front in the battle for the guest relationship. This episode is presented by Cloudbeds & Bilt. Visit cloudbeds.com/gmh to learn more. And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to joinbilt.com/gmh to learn more. And if you're leaving direct bookings on the table, StayFi turns your wifi into a guest relationship engine. Visit https://stayfi.com/goodmorninghospitality/ to learn more.
On Monday's Good Morning Hospitality, A Skift Podcast, Brandreth Canaley, Michael Goldin, and Jamie Lane break down three platform moves that sound host-friendly on the surface but deserve a much closer look. The conversation opens with Airbnb's first fintech product — a cancel-for-any-reason feature that auto-enrolled hosts without requiring an opt-in. Hosts still get paid, but still have to scramble. From there, the team unpacks what one week of FIFA World Cup 2026™ - Canada, Mexico and the United States data actually tells operators about pricing strategy for the knockout rounds, with RevPAR up across all host markets but occupancy down in six of nine. They close with American Express's $700 million acquisition of TheFork and why dining reservations might be the next front in the battle for the guest relationship. This episode is presented by Cloudbeds & Bilt. Visit cloudbeds.com/gmh to learn more. And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to joinbilt.com/gmh to learn more. And if you're leaving direct bookings on the table, StayFi turns your wifi into a guest relationship engine. Visit https://stayfi.com/goodmorninghospitality/ to learn more.
On this week's Good Morning Hospitality, A Skift Podcast: Hotels Edition, Steve Turk and guest host Katie Cline break down a week where consolidation is happening at every layer of the hotel industry at once. The conversation opens with NORWEGIAN AIR UK LIMITED's $843 million bet to acquire Nordic Leisure Travel Group AB Group and own the entire travel value chain from flights to hotels. The number that explains the deal: NLTG's owned hotels are 25% of its holiday volume but 60% of its gross profit. From there, Steve and Katie dig into IHG Hotels & Resorts' CEO, making the case that eight years of tech investment is finally showing up in franchisee margins, and close with RealTime Reservation's acquisition of STAY and what unified ancillary revenue tech actually means for total RevPAR. This episode is presented by Cloudbeds & Bilt. Visit cloudbeds.com/gmh to learn more. And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to joinbilt.com/gmh to learn more. And if you're leaving direct bookings on the table, StayFi turns your wifi into a guest relationship engine. Visit https://stayfi.com/goodmorninghospitality/ to learn more.
On this week's Good Morning Hospitality, A Skift Podcast: Hotels Edition, Steve Turk and guest host Katie Cline break down a week where consolidation is happening at every layer of the hotel industry at once. The conversation opens with NORWEGIAN AIR UK LIMITED's $843 million bet to acquire Nordic Leisure Travel Group AB Group and own the entire travel value chain from flights to hotels. The number that explains the deal: NLTG's owned hotels are 25% of its holiday volume but 60% of its gross profit. From there, Steve and Katie dig into IHG Hotels & Resorts' CEO, making the case that eight years of tech investment is finally showing up in franchisee margins, and close with RealTime Reservation's acquisition of STAY and what unified ancillary revenue tech actually means for total RevPAR. This episode is presented by Cloudbeds & Bilt. Visit cloudbeds.com/gmh to learn more. And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to joinbilt.com/gmh to learn more. And if you're leaving direct bookings on the table, StayFi turns your wifi into a guest relationship engine. Visit https://stayfi.com/goodmorninghospitality/ to learn more.
On Monday's Good Morning Hospitality, A Skift Podcast, Brandreth Canaley, Michael Goldin, and Jamie Lane break down where STR demand is actually coming from right now and who controls the guest relationship as platforms make their next big bets. The conversation opens with the FIFA World Cup 2026™ - Canada, Mexico and the United States booking story every operator in a host market needs to hear. Hotels priced up and set minimums and the surge has not arrived the way anyone expected. Short-term rental bookings tell a different story, with host market reservations more than doubling since April. From there, the team digs into Vrbo's launch of sponsored listings and what a paid visibility layer means for independent hosts, and closes with Brian Chesky's bet that creators are Airbnb's next big Experiences opportunity and what that means for the operators already building businesses on the platform. This episode is presented by Cloudbeds & Bilt. Visit cloudbeds.com/gmh to learn more. And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to joinbilt.com/gmh to learn more. And if you're leaving direct bookings on the table, StayFi turns your wifi into a guest relationship engine. Visit https://stayfi.com/goodmorninghospitality/ to learn more.
On Monday's Good Morning Hospitality, A Skift Podcast, Brandreth Canaley, Michael Goldin, and Jamie Lane break down where STR demand is actually coming from right now and who controls the guest relationship as platforms make their next big bets. The conversation opens with the FIFA World Cup 2026™ - Canada, Mexico and the United States booking story every operator in a host market needs to hear. Hotels priced up and set minimums and the surge has not arrived the way anyone expected. Short-term rental bookings tell a different story, with host market reservations more than doubling since April. From there, the team digs into Vrbo's launch of sponsored listings and what a paid visibility layer means for independent hosts, and closes with Brian Chesky's bet that creators are Airbnb's next big Experiences opportunity and what that means for the operators already building businesses on the platform. This episode is presented by Cloudbeds & Bilt. Visit cloudbeds.com/gmh to learn more. And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to joinbilt.com/gmh to learn more. And if you're leaving direct bookings on the table, StayFi turns your wifi into a guest relationship engine. Visit https://stayfi.com/goodmorninghospitality/ to learn more.
On this week's Good Morning Hospitality, A Skift Podcast: Hotels Edition, Sarah Dandashy and Steve Turk break down why hotel AI is stuck on the wrong side of the ledger and what it will take to flip it. The conversation opens with Mews founder Richard Valtr making the case at Skift's Data and AI Summit that fragmented hotel data is the reason AI keeps cutting costs instead of driving revenue. From there Sarah and Steve dig into what Apple's rebuilt Siri means for how guests will find and interact with travel, Alaska Airlines' bet that Starlink wifi is a better loyalty driver than points for basic economy travelers, and why Delta Air Lines is expanding American Express card benefits without raising fees while every competitor goes the other direction. This episode is presented by Cloudbeds & Bilt. Visit cloudbeds.com/gmh to learn more. And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to joinbilt.com/gmh to learn more. And if you're leaving direct bookings on the table, StayFi turns your wifi into a guest relationship engine. Visit https://stayfi.com/goodmorninghospitality/ to learn more.
On this week's Good Morning Hospitality, A Skift Podcast: Hotels Edition, Sarah Dandashy and Steve Turk break down why hotel AI is stuck on the wrong side of the ledger and what it will take to flip it. The conversation opens with Mews founder Richard Valtr making the case at Skift's Data and AI Summit that fragmented hotel data is the reason AI keeps cutting costs instead of driving revenue. From there Sarah and Steve dig into what Apple's rebuilt Siri means for how guests will find and interact with travel, Alaska Airlines' bet that Starlink wifi is a better loyalty driver than points for basic economy travelers, and why Delta Air Lines is expanding American Express card benefits without raising fees while every competitor goes the other direction. This episode is presented by Cloudbeds & Bilt. Visit cloudbeds.com/gmh to learn more. And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to joinbilt.com/gmh to learn more. And if you're leaving direct bookings on the table, StayFi turns your wifi into a guest relationship engine. Visit https://stayfi.com/goodmorninghospitality/ to learn more.
Download the Guest Contact Info Capture Checklist Your Airbnb account can change overnight. Algorithm shifts, fee increases, a sudden suspension, and if your entire guest relationship lives inside the platform, you have nothing. In this episode, Tim walks through 10 platform-compliant ways to collect your guests' real contact info, legally, automatically, and without sending a single message that could put your listing at risk. The in-property QR code strategy that converts at the highest-intent moment of any guest stay — and why the offer matters more than the placement How WiFi login tools like Stayfi turn a giveaway you're already offering into an automatic email capture that runs in the background 24/7 Why your Stripe dashboard may already hold dozens of real guest emails you've never used — and how to start putting them to work The exact post-stay message approach that stays compliant with OTA terms while sending guests directly to your own contact form How listing on Google Vacation Rentals and VRBO direct changes the contact info equation entirely — every booking comes with real data by default If this episode helped you see your guest list differently, subscribe so you never miss what's next. Share it with a host who's still relying entirely on platform traffic — it could be the most important thing they hear this year. See you in the next one. Check out our videos on YouTube: https://www.youtube.com/@ShortTermRentalRiches Grab your free management eBook: https://strriches.com/#tools-resources Looking to earn more with your property (without the headaches)? Chat with our expert management team: https://strriches.com/management-services/
On Monday's Good Morning Hospitality, A Skift Podcast, Brandreth Canaley, Michael Goldin, and Jamie Lane break down what AI is actually doing to travel economics and operations right now. The conversation opens with a story that stops you in your tracks: one traveler used Claude to run 881,076 searches on Etihad Airways to find one flight. The infrastructure cost of that search exceeded the commission. From there, the team digs into Brian Chesky's move to build an AI lab outside of Airbnb and what it signals about the platform's AI strategy, before closing with a look at what real AI adoption looks like at scale through Evolve's playbook of deflecting 60% of guest inquiries without human intervention. This episode is presented by Cloudbeds & Bilt. Visit cloudbeds.com/gmh to learn more. And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to joinbilt.com/gmh to learn more. And if you're leaving direct bookings on the table, StayFi turns your wifi into a guest relationship engine. Visit https://stayfi.com/goodmorninghospitality/ to learn more.
On Monday's Good Morning Hospitality, A Skift Podcast, Brandreth Canaley, Michael Goldin, and Jamie Lane break down what AI is actually doing to travel economics and operations right now. The conversation opens with a story that stops you in your tracks: one traveler used Claude to run 881,076 searches on Etihad Airways to find one flight. The infrastructure cost of that search exceeded the commission. From there, the team digs into Brian Chesky's move to build an AI lab outside of Airbnb and what it signals about the platform's AI strategy, before closing with a look at what real AI adoption looks like at scale through Evolve's playbook of deflecting 60% of guest inquiries without human intervention. This episode is presented by Cloudbeds & Bilt. Visit cloudbeds.com/gmh to learn more. And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to joinbilt.com/gmh to learn more. And if you're leaving direct bookings on the table, StayFi turns your wifi into a guest relationship engine. Visit https://stayfi.com/goodmorninghospitality/ to learn more.
Send us Fan MailThere are 10+ marketing and advertising channels which should you invest in? We break down a practical, trackable way to drive more direct bookings for outdoor hospitality using better creative, Meta ads, landing pages and email nurture. We also share what we have learned the hard way about OTAs, influencer marketing, pixels, and where AI can genuinely help operators and marketing teams. • prioritising high-quality video content over higher ad spend • treating Meta creative as the main driver of performance • allocating launch budget towards content creation and Meta ads • weighing influencer “exposure” against trackable paid social ROI • deciding when Google Ads and SEO are worth it for a property • building a direct booking funnel with landing pages and email capture • using Meta Pixel and conversion events to optimise for bookings • creating clearer customer avatars and committing to one niche • understanding creative volume and stage-based ads after Andromeda • benchmarking cost per booking against OTA commissions • using StayFi to capture guest details and enable upsells • applying AI for property knowledge bases, concierge replies and pricing ideas Learn more or book a call at hiddengem.media Follow @dustindeanbaker and @hiddengem.staysWe work really hard to bring you the best content from the best operators in our industry and we do it all absolutely free of charge. All we ask is that you consider leaving us a review on Apple Podcasts or Spotify so we can keep the momentum going. Simply go to the homepage of the podcast and scroll down till you see the stars. Thanks for your support and let's keep getting more people outside.This podcast is powered by Sage Outdoor Advisory the industry leaders in feasibility studies and appraisals.
Short-term rental hosts are waking up to a hard truth: Airbnb and Vrbo bring the bookings, but they keep the guest relationship. In this episode, we sit down with StayFi founder Arthur Colker to unpack how Wi-Fi-based guest data collection can help hosts and property managers build their own brands, drive more direct bookings, and reduce reliance on OTAs. Arthur shares the origin story of StayFi, why Wi-Fi captive portals are such a powerful marketing entry point, and how their built-in email tools turn past guests into repeat, direct bookers. We also dig into real-world results from Pride Away Stays, the launch of StayFinder as a direct-booking meta search tool, and what the future looks like for hosts who truly want to own the guest experience from first click to check-out.Things we discussed in this episode:Hosts lose guest data and relationships when relying on Airbnb/VRBO.StayFi was created to capture guest info for direct bookings.Guests enter emails through a branded Wi‑Fi splash page.StayFi runs on UniFi access points or StayFi Express.Jason and Rory saw stronger Wi‑Fi and fixed a Schlage lock.They clarified why “not secure” Wi‑Fi warnings appear for guests.Automated emails help turn past guests into repeat direct bookers.Availability-based campaigns promote only properties open for specific dates.StayFinder shows OTA vs. direct prices and links to direct sites.StayFi plans managed email services and cheaper mesh hardware.Get in touch with ARTHUR:Facebook - https://www.facebook.com/a.colker/Instagram - https://www.instagram.com/a_colker/?hl=enWebsite - https://stayfi.com/#SmartStayShow #realestate #realestateinvestor #realestateagent #RealEstateInvesting #DirectBooking #BookDirect #EmailMarketing #GuestExperience #OwnYourGuest#StayFi #StayFinder #WiFiMarketing #HospitalityTech #PropTechFollow Us!Join Jason Muth of Prideaway Stays and Straightforward Short-Term Rentals and Real Estate Attorney / Broker Rory Gill for the first episode of SmartStay Show!Following and subscribing to SmartStay Show not only ensures that you'll get instant updates whenever we release a new episode, but it also helps us reach more people who could benefit from the valuable content that we provide.
What if the biggest opportunity in your STR business isn't higher ADR or better occupancy — but who actually owns your guest relationship?In this episode of The STR Data Lab, Jamie Lane sits down with Arthur Colker, CEO of StayFi, to unpack one of the most under-discussed levers in short-term rentals: guest acquisition costs and repeat demand. As OTAs continue tightening control over guest data and shifting fee structures, hosts and property managers are left asking an important question — are we building a business, or renting one?Arthur breaks down why tracking guest acquisition costs, collecting first-party data, and building a direct booking channel isn't just about avoiding platform fees. It's about increasing total occupancy, improving booking windows, and creating long-term resilience. From practical strategies for smaller operators to how advanced hosts are reaching 60%+ direct bookings, this conversation reframes direct booking as a growth strategy — not just a defensive move.If you've ever wondered whether investing in your brand, email marketing, or direct booking site is worth it — this episode delivers clarity.You don't want to miss this episode.Practical Takeaways You Can Apply NowThink beyond the booker. Every guest in the reservation is a potential future customer. Expanding your marketing mindset beyond the primary booker unlocks new repeat and referral opportunities.Consistency beats perfection. A simple monthly email — even plain-text and personalized — can outperform polished newsletters. The goal is to stay top of mind when guests are ready to book again.Direct bookings increase total occupancy — not just margins. The real ROI isn't only saving OTA fees. It's filling nights that would otherwise sit empty.Build a brand, even if you're small. Whether you have one property or ten, guests need an identity to remember. For smaller operators, your personal story and hospitality voice are the brand.Control your pricing strategy. Advanced operators often price higher on OTAs and reward direct bookings with better value — flipping the script from dependence to leverage.Sign up for AirDNA for FREE
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