Podcasts about tettra

In this episode of the ProductLed Podcast, we explore three battle-tested strategies that have helped generate over $1 billion in self-serve revenue. These insights come from analyzing 324+ companies and uncovering what truly drives product-led growth beyond surface-level tactics. Today, we dive into the Bullseye Strategy, the Intentional Free Model, and the Bowling Alley Framework—proven methods to position your business as the obvious choice, create a high-converting free experience, and remove friction from onboarding. Using real-world examples like Tettra and Snappa, we break down how small but strategic shifts can lead to massive growth. Key Highlights: 1:05 – Why most companies fail before they start5:31 – How to design a free model that drives conversions7:19 – Case study: Tettra's switch to a freemium model12:08 – The Bowling Alley Framework for frictionless onboarding12:50 – Case study: Snappa's 20% boost in conversions13:46 – How to streamline onboarding for faster user activation16:30 – Final takeaways and next steps

In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. Over the next three months, we're releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team. In today's episode, Wes explores the critical decision-making process of what to give away versus what to monetize in a product-led business. He emphasizes that the most successful models are intentional and strategic. Using real-world examples like Tettra, Wes illustrates how a freemium model can unlock long-term user value and how offering limited free features can lead to higher retention and conversions.  He dives into the different types of free models—such as freemium, opt-in, and usage-based trials—and provides actionable tips on finding the best fit for your business. He introduces the DEEP framework (Desirable, Effective, Efficient, Polished) to help businesses design a powerful free model that delivers tangible value upfront without overwhelming users.  Key Highlights: 1:14: What makes an intentional free model2:12: Case study: Tettra's switch to freemium3:17: Key benefits of the DEEP framework6:40: How to build user trust with value11:20: Practical steps to define your beginner level22:05: The PCR test for finding solutions32:06: Understanding opt-in and opt-out models You can buy The Product-Led Playbook here. Subscribe to ProductLed Newsletter here.

In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. Over the next three months, we're releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team. In today's episode, Wes explores the critical decision-making process of what to give away versus what to monetize in a product-led business. He emphasizes that the most successful models are intentional and strategic. Using real-world examples like Tettra, Wes illustrates how a freemium model can unlock long-term user value and how offering limited free features can lead to higher retention and conversions.  He dives into the different types of free models—such as freemium, opt-in, and usage-based trials—and provides actionable tips on finding the best fit for your business. He introduces the DEEP framework (Desirable, Effective, Efficient, Polished) to help businesses design a powerful free model that delivers tangible value upfront without overwhelming users.  Key Highlights: 1:14: What makes an intentional free model2:12: Case study: Tettra's switch to freemium3:17: Key benefits of the DEEP framework6:40: How to build user trust with value11:20:  Practical steps to define your beginner level22:05: The PCR test for finding solutions32:06: Understanding opt-in and opt-out models You can buy The Product-Led Playbook here.

Guest Kristen Craft is the new Vice President & Business Partner Manager at Fidelity for Startups, one of the largest brokerage firms in the United States, headquartered here in Boston. She's a major catalyst supporting Fidelity in its efforts to help fill the startup banking void in Boston. Craft is working closely with the team at Shoobx, a Cambridge-based fintech Fidelity acquired in January 2023. Shoobx helps companies with equity and board management, storing and sharing important business information, and bringing together startup leaders, lawyers, and investors in a single collaborative hub. Similar to her previous roles, Craft's role at Fidelity entails her helping startups navigate the financial moments that matter most: fundraising, cap table management, access to investors; alongside all of the other financial expertise and services that Fidelity has long been known for. Craft is a proven entrepreneur with more than 15 years of experience in enterprise software and digital marketing. With a passion for entrepreneurship, she's become well known around the Boston startup community for her passionate support of founders and VCs. In her role evangelizing the Boston-area startup community, Craft also recently supported the production of a 2024 AI report from Value Creation Labs – Boston Startups Put AI and Data to Work in Vertical Industries and Enterprises. Craft is also a previous guest of Boston Speaks Up, and folks can learn more about her previous career journey in the episode from 2022. Her past experience includes leadership roles at Animalz, Tettra, Ovia Health Wistia, and Transparent Language, as well as launching her own start-up, Brown Box Storage. In her return to the Boston Speaks Up show, she is eager to share best practices on go-to-market strategy, fundraising, and other vital aspects of the startup journey. Drawing from her decades of experience as a startup operator and angel investor, she's gathered a great deal of wisdom and is enthusiastic about making the startup journey smoother for others.

When you think about nonprofits, lots of different things come to mind - missions and visions, fundraising, hard-working staff, and strong communities. But do you know what most folks don't think of? Efficiency. Today, Meghan and I are taking you on a journey into the (messy) world of nonprofit operations. Working for a nonprofit can be tough, where you're always trying to do more with less. But there's a better way. Let's challenge the idea that you have to work crazy hours to get things done and show your dedication. In this episode, we're exploring ways to make your nonprofit work better and still have a life. Standard operation procedures - what are they, and why do you need them? Tune in to hear how they can transform your nonprofit-life. Imagine everyone on your team being on the same page and having easy access to information. We cover the who, what, when, where, how, and WHY of SOPs and why it's totally worth it for every organization! So, if you're ready to make your nonprofit run smoothly and get awesome results with less stress, don't miss this episode! We'll help you make a big impact while still enjoying your life. Let's make your nonprofit shine! In this episode, you will hear: Nonprofits are BUSINESSES How Standard Operating Procedures will save your organization What platforms are perfect for your SOPs (Airtable, Tettra, and Evernote)  Why you should take time to invest in the business side of a nonprofit! How to measure dedication to your mission; Hint: It's not ‘hours worked!' Resources from this Episode Sign up for Birken Law Email list: https://birkenlaw.com/signup/ Facebook page: https://www.facebook.com/birkenlaw Tettra - https://tettra.com/  Evernote - https://evernote.com/  OneNote - https://www.microsoft.com/en-us/microsoft-365/onenote/digital-note-taking-app  Airtable: https://airtable.com/  Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.  

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Guest Kristen Craft is a proven entrepreneur with more than 15 years of experience in enterprise software and digital marketing. In her role as Director of Early-Stage Startups at Silicon Valley Bank, she's become well known around the Boston startup community for her passionate support of founders. Craft has helped build several prominent brands in Boston and is committed to supporting companies with excellent cultures and strong values. Her past experience includes leadership roles at Animalz, Tettra, Ovia Health Wistia, and Transparent Language, as well as launching her own start-up, Brown Box Storage. A life-long learner, Craft earned her BA from Brown University, and earned a Masters of Education at the Harvard Graduate School of Education. Upon graduation, Craft decided she wasn't ready to leave the classroom just yet, so she went on to MIT's Sloan School of Management to earn her MBA. In this episode, Craft discusses the various challenges entrepreneurs face when first building their startups (and how you can avoid them) and the importance of following the proper steps when starting a business. We also explore her Harvard, MA roots, her early jobs as a teenager and our mutual passion for reading with our children.

Knowledge sharing for growing teams.

Dzisiaj, w 82 odcinku PDR trzecia część minicyklu #toolbox - 18 narzędzi pozwalających na tworzenie wiki i na wspólne tworzenie i edycję dokumentów. TOP 3 ciekawostki - rozwiązanie do generowania leadów :), coś co dodaje efekt WOW!. i software pozwalający tworzyć wiki w oparciu o wykorzystanie emoji. Pojawiają się wtyczki do Slacka, dodatki do przeglądarek czy osobne rozwiązania, tworzone przez gigantów jak i małe firmy. Przewija się w tle firma SoftwareMill, dzięki której zacząłem się zastanawiać nad wykorzystaniem wiki u siebie w firmie Omawiam Confluence, ContractAwesome, Draft, Deon, Etherpad, Google Docs, Guru, Kipwise, Nuclino, LeadQuizzes, Office Timeline, Project generation/proposal generation, Quip, Slite, SMASHDOCs, StoryXpress Recorder, Tettra oraz Xtensio #wykuwam #piotrekdobrarada #remoteonly #pracazdalna #toolbox #wiki #dokumenty #współpraca #leadgeneration #WOW #emoji Prezentacja https://piotr-konopka.pl/wp-content/uploads/2020/07/20200723_PDR82_toolbox03_wiki_i_praca_na_dokumentach.pdf Link do odcinka na YouTube https://youtu.be/qU2fsh4Ijws Moja strona internetowa https://piotr-konopka.pl Strona firmowa https://www.innothink.com.pl Mój LinkedIn https://linkedin.com/in/konopka Mój mail piotr.konopka@innothink.com.pl Moje podcasty https://podfollow.com/piotrek-dobra-rada/view Link do podcastu https://pod.fo/e/226b1 SoundCloud https://soundcloud.com/piotr-konopka-286414158/piotrek-dobra-rada-odc-82-toolbox-wiki-i-praca-na-dokumentach iTunes https://podcasts.apple.com/pl/podcast/piotrek-dobra-rada/id1513135345 Spotify https://open.spotify.com/show/6bu6ZEMBKJAd2LMLr7ABKP Lista narzędzi Confluence. (https://www.atlassian.com/software/confluence) ContractAwesome. (https://contractawesome.com) Draft. (http://docs.withdraft.com) Deon. (Deon.de) Etherpad. (http://etherpad.org) Google Docs. (https://www.google.com/docs/about) Guru. (https://www.getguru.com/solutions/slack) Kipwise. (https://kipwise.com/) Nuclino. (https://www.nuclino.com) LeadQuizzes. (https://www.leadquizzes.com/) Office Timeline. (https://www.officetimeline.com/) Project generation/proposal generation. (www.6prog.com) Quip. (https://quip.com) Slite. (https://slite.com) SMASHDOCs. (https://www.smashdocs.net) StoryXpress Recorder. (https://storyxpress.co/recorder) Tettra. (https://tettra.co) Xtensio. (https://xtensio.com/) Inspirowała mnie strona https://www.collaborationsuperpowers.com/tools/#brainstorm

Welcome to the last episode of the decade! Heading into 2020, it's important to discuss strategy for both business and personal life. A strategy is a set of competitive moves and actions that are used to attract customers, compete successfully, strengthen performance, and achieve goals. Not all the time a strategy will work out, but the right strategy will always win in the long run. For people that have big goals and new year resolutions, this episode is for you. We talk about tools to increase productivity, strategies that have helped prestigious idols and the effect of a long-term strategy. You'll also enjoy the dialogue from my cohosts - Jared Sanders & Andrew Hong. These two are founders of Tobe Agency, a digital marketing agency based in Los Angeles. They share their unique perspective on running a digital agency as well as advice for anyone looking to do the same. Some of the tools mentioned in this episode: Wunderlist - https://www.wunderlist.com/ Acuity Scheduling - https://acuityscheduling.com/ Bitrix24 - https://www.bitrix24.com/ ClickUp - https://clickup.com/ Tettra - https://tettra.co/ Connect With Jared & Andrew: https://www.tobeagency.co/ https://www.instagram.com/runwithtobe/

In this episode, Shauni Deshmukh, CTO at Tettra, joins the pod to share her insights on transparency, building your team, and her knowledge gained throughout her career working in both the software engineering seat and CTO seat. See acast.com/privacy for privacy and opt-out information.

Andy Cook, cofounder and CEO at Tettra––a company wiki and internal knowledge base software––shares the company's journey from "Ramen profitability" to actual profitability over the course of several years. On this episode, he shares details around: - how he and his cofounder cut expenses to avoid going out of business - how a failed round of funding made profitability a necessity - how launching a freemium plan helped Tettra increase acquisition and adoption - how the team sets, prioritizes, and aligns around goals in order to stay on track

Meet Audrey In the creative circus of our day-to-day work, Audrey DeMartinis is the ringmaster that keeps the show rolling on schedule. She’s depended upon by clients and the team alike, to keeps our projects on course from start to launch. There’s also no one in the office that appreciates a color-coded project timeline more than this Florida Gulf Coast U grad and native Ohioan. When she’s not wrangling the team, Audrey relaxes with wine, friends, wine, family, wine, all-things-Disney, wine and fancy food. Audrey is also one of the co-hosts of Maiden Voyage, a podcast by the women of Impulse Creative. With "Women Making Waves" as their tagline, you know she's a feisty mermaid. Today's Episode is Brought to You By: This episode of Wayfinding Growth is brought to you by Sprocket Talk. If you’re ready to take your HubSpot experience to a whole new level, you need to join Sprocket Talk as a Free VIP member. Tutorials, courses, training, HubSpot updates and more. Head to SprocketTalk.com/WG to join the movement and get an exclusive Wayfinding Growth deal!  How Processes Fuel Growth Without repeatable, scalable processes, a business grows by accident. This is not a solid business strategy.  Whether you're documenting the process of onboarding a new team member or you're laying out how to post an update to your blog, creating a road map (a process) is critical. In addition to the process itself, empowering a point person to help manage all of the moving parts can take your growth journey to new levels. This is where a project manager like Audrey comes in, along with her tools for growth. The Tools to Strategic Growth Growing strategically needs to include the right tools. You wouldn't set off to circumnavigate the globe without the right navigational tools, and backups for when things go wrong.  In the same way, having the right tools to grow your business needs to include ways to document processes, plan out projects and communicate effectively. "I don't know how you'd grow as a business without tools like we use at Impulse Creative." - Audrey on growth tools Audrey uses a slew of "navigational tools" to keep the team and our clients aligned and moving in the same direction. Here's a list of many of her tools. Asana for project organization Tettra for documenting processes and collaborating (Listen to Tettra's co-founder Nelson Joyce) Slack for continuous, real-time communication (internal and external) Harvest for time tracking Harvest Forecast for time planning across teams Bonus tip from Audrey: Be willing to learn new tools based on your clients. If they don't use Slack, don't force it. Use email, phone calls, texting... be where they are. Audrey uses regular meetings to keep in alignment, along with software like Basecamp and others depending on their needs. How Hospitality Led to Project Management If you want someone who can handle many spinning plates, unexpected obstacles, new challenges everyday and quick communication, Audrey says someone from the hospitality field might be perfect. Audrey worked in restaurants before Impulse Creative. She says experience that includes waiting tables, working with the public (clients!), a fast-paced environment and then managing all of that helped shape her into the kick-ass project manager she is today. So if you're willing to hire for culture and passion, then let that someone grow into the position, hiring from hospitality could set you up for an interesting growth journey. Get to Know Audrey Audrey's Crew Page Audrey on LinkedIn Audrey on Twitter Subscribe for New Episodes Every Week Be sure to subscribe on your podcast player of choice (or the email notifications below) for new episodes every week, Tuesday mornings at 7:00am EST. Wayfinding Growth is the go-to podcast to inspire entrepreneurs, business owners and leadership. “For better or worse, in richness and in want” may be for weddings, but it’s also for businesses. We will be your navigator in this journey, no matter your level. Love what we're doing? Leave a review wherever you listen!

Meet Audrey In the creative circus of our day-to-day work, Audrey DeMartinis is the ringmaster that keeps the show rolling on schedule. She’s depended upon by clients and the team alike, to keeps our projects on course from start to launch. There’s also no one in the office that appreciates a color-coded project timeline more than this Florida Gulf Coast U grad and native Ohioan. When she’s not wrangling the team, Audrey relaxes with wine, friends, wine, family, wine, all-things-Disney, wine and fancy food. Audrey is also one of the co-hosts of Maiden Voyage, a podcast by the women of Impulse Creative. With "Women Making Waves" as their tagline, you know she's a feisty mermaid. Today's Episode is Brought to You By: This episode of Wayfinding Growth is brought to you by Sprocket Talk. If you’re ready to take your HubSpot experience to a whole new level, you need to join Sprocket Talk as a Free VIP member. Tutorials, courses, training, HubSpot updates and more. Head to SprocketTalk.com/WG to join the movement and get an exclusive Wayfinding Growth deal!  How Processes Fuel Growth Without repeatable, scalable processes, a business grows by accident. This is not a solid business strategy.  Whether you're documenting the process of onboarding a new team member or you're laying out how to post an update to your blog, creating a road map (a process) is critical. In addition to the process itself, empowering a point person to help manage all of the moving parts can take your growth journey to new levels. This is where a project manager like Audrey comes in, along with her tools for growth. The Tools to Strategic Growth Growing strategically needs to include the right tools. You wouldn't set off to circumnavigate the globe without the right navigational tools, and backups for when things go wrong.  In the same way, having the right tools to grow your business needs to include ways to document processes, plan out projects and communicate effectively. "I don't know how you'd grow as a business without tools like we use at Impulse Creative." - Audrey on growth tools Audrey uses a slew of "navigational tools" to keep the team and our clients aligned and moving in the same direction. Here's a list of many of her tools. Asana for project organization Tettra for documenting processes and collaborating (Listen to Tettra's co-founder Nelson Joyce) Slack for continuous, real-time communication (internal and external) Harvest for time tracking Harvest Forecast for time planning across teams Bonus tip from Audrey: Be willing to learn new tools based on your clients. If they don't use Slack, don't force it. Use email, phone calls, texting... be where they are. Audrey uses regular meetings to keep in alignment, along with software like Basecamp and others depending on their needs. How Hospitality Led to Project Management If you want someone who can handle many spinning plates, unexpected obstacles, new challenges everyday and quick communication, Audrey says someone from the hospitality field might be perfect. Audrey worked in restaurants before Impulse Creative. She says experience that includes waiting tables, working with the public (clients!), a fast-paced environment and then managing all of that helped shape her into the kick-ass project manager she is today. So if you're willing to hire for culture and passion, then let that someone grow into the position, hiring from hospitality could set you up for an interesting growth journey. Get to Know Audrey Audrey's Crew Page Audrey on LinkedIn Audrey on Twitter Subscribe for New Episodes Every Week Be sure to subscribe on your podcast player of choice (or the email notifications below) for new episodes every week, Tuesday mornings at 7:00am EST. Wayfinding Growth is the go-to podcast to inspire entrepreneurs, business owners and leadership. “For better or worse, in richness and in want” may be for weddings, but it’s also for businesses. We will be your navigator in this journey, no matter your level. Love what we're doing? Leave a review wherever you listen!

What Does it Look Like (and Feel Like) to Transition to a Distributed Team Impulse Creative hasn't always been a partially remote team. Before adding distributed team members, we were a completely in-house team totally headquartered and housed in Fort Myers, Florida.  A few years ago, Impulse Creative faced a challenge. 70% of the team left the company all at once during what Remington called "a poaching by another agency." In that moment, Impulse needed to hire new talent and quickly. Co-founders Remington and Rachel considered remote workers to fill that need of "getting a butt in the seat, fast." Today’s Sponsor is Impulse Creative’s Video Marketing Masterclass - George B Thomas built out an 11 module On-Demand Course on how to leverage Video in your Business. He covers everything from how to choose the right equipment, to what you can do videos about in your business. Check it out at impulsecreative.com/vfm and preview 2 modules for Free. Being able to have an employee, no matter where they are in the country, pivot to your business quickly, can make the difference between two weeks and four weeks (or longer) for a new team member. Sometimes a need drives change that benefits your business in the long run. Forget location. Focus on talent. Stay agile. Remington and Dan dive deep into what it "feels like" for an owner/founder to realize that the traditional "if your business is healthy, you're increasing office space and building a team you can see" is changing. You may not be able to point to your team in person, but you can include worldwide talent as part of your team instead. It's also a common concern that with remote workers, collaboration may go away. You have to combat that with technology, culture, and a focused effort. Technology has made it so your business can grow beyond local talent. You no longer have to move someone (and potentially their family) if you hire someone from across the country. That may feel uncomfortable for some business owners or leaders, but it's something Remington says is freeing as well.  Hiring That First Remote Employee It's not an easy thing to make the transition and hire that first remote employee. For Impulse Creative, that person was Danielle. She's still with the company. But it wasn't a simple road for either side.  Remington honestly lays out the early conversations, where he told Danielle that this was a new direction for the company, that it won't be easy, but if both sides are willing to learn, it could be exciting. He says open dialogue and candor are critical to the success of this transition. In-House Team Benefits Over the course of the conversation, Remington talks about benefits to having a team in-house. This may mean you'll want to have a mix of in-house and remote, or it may mean that you'll need to consider how to encourage some of this for your distributed team. Or you might end up finding a new way to encourage these benefits. Passive Communication When your team is all together, they get a feel for their coworkers and what's going on with them. Maybe one person hears two others talking about an issue they're trying to fix. That third person overhears it, and drops in to offer a quick thought that solves it. That passive communication doesn't naturally happen when miles separate the team. This also means that when your team isn't in the same room, things like recognizing mood or making personal connections may not happen as easily. When people are together every day, they get to know each other through interpersonal, non-verbal communication. A distributed team has to find a different way of coming together. Empathy and Awareness "It's harder to identify when someone is struggling, when they're not right there," Remington says. As a leader, manager, or business owner, you're probably in tune with your team. You can tell when they're struggling with a task or a project. You may even be able to tell when they're having a bad day. "You can hear their sighs. With the in-house team, when someone makes a sigh in a certain way, I know they need help even if they don't ask for it." When you're with them in-person, empathy and awareness are more natural and easy.  Distributed Team Benefits With a distributed team, comes specific benefits. Here are a couple the guys cover in the conversation.  Talent Pool Relocation happens when you find talent outside of your geographical area. But that can add expense, it can increase risk for both the company and the employee, and it takes time. Remote workers can be up and running faster, they get to stay where there home already is, and you don't need to pay for relocation. With a distributed team, your talent pool expands. Flexibility When you have team members who can work from anywhere, they can work... from anywhere! At the time of this recording, our graphic designer Jeffrey (lives/works in northern Florida) was working while traveling. He was in southern California, where he's from, on a personal trip. He was able to take some time off during the trip, but also work to save some of the time off.  If your team member has to travel but can still work, they're able to have more flexibility for themselves and your business.  Some Tools to Help Your Distributed Team From software to hardware to cultural focuses, the tools you put into play for your distributed team are critical. Here are a few we cover. 15Five This helps with performance and engagement of employees by continuously asking questions and starting the right conversations. Video First Culture Video helps connect us. Instead of standard phones, we go right to video. It helps with non-verbal communication and face-to-face connection. Slack Instant communication. Also, random conversations. We have channels like #random, #gifgab, #music and others.  Asana Having a productivity tool is key to any team. It's even more critical for a remote team. It helps with communication, accountability, and more.  Tettra Documentation is key. Where can employees go to find past learnings, processes and more? We use Tettra. A ton. Purposeful In-Person Gatherings Whether it's an annual event or monthly visits from different team members, it's critical to include your distributed team in events at headquarters.  Work from Home Test Build empathy and test the system. Impulse Creative put a test in place for the in-house team - a work from home week. Hear about that experience at 20:30 into the conversation. Remington learned a lot about himself in this one... "Donuts" In-house employees have the opportunity to have coffee talk, water cooler conversations, snacks together... what about a distributed team? We put a practice into play where we randomly pair employees together for a casual conversation. It helps to connect and build relationships. (Go back to the video culture point!) Helpful Links  Zenpilot Podcast Episode (hear a deeper dive into Impulse Creative's growth story)   Subscribe for New Episodes Every Week Be sure to subscribe on your podcast player of choice (or the email notifications below) for new episodes every week, Tuesday mornings at 7:00am EST. Wayfinding Growth is the go-to podcast to inspire entrepreneurs, business owners and leadership. “For better or worse, in richness and in want” may be for weddings, but it’s also for businesses. We will be your navigator in this journey, no matter your level. Love what we're doing? Leave a review wherever you listen! Team photo by Brooke Cagle on Unsplash

What Does it Look Like (and Feel Like) to Transition to a Distributed Team Impulse Creative hasn't always been a partially remote team. Before adding distributed team members, we were a completely in-house team totally headquartered and housed in Fort Myers, Florida.  A few years ago, Impulse Creative faced a challenge. 70% of the team left the company all at once during what Remington called "a poaching by another agency." In that moment, Impulse needed to hire new talent and quickly. Co-founders Remington and Rachel considered remote workers to fill that need of "getting a butt in the seat, fast." Today’s Sponsor is Impulse Creative’s Video Marketing Masterclass - George B Thomas built out an 11 module On-Demand Course on how to leverage Video in your Business. He covers everything from how to choose the right equipment, to what you can do videos about in your business. Check it out at impulsecreative.com/vfm and preview 2 modules for Free. Being able to have an employee, no matter where they are in the country, pivot to your business quickly, can make the difference between two weeks and four weeks (or longer) for a new team member. Sometimes a need drives change that benefits your business in the long run. Forget location. Focus on talent. Stay agile. Remington and Dan dive deep into what it "feels like" for an owner/founder to realize that the traditional "if your business is healthy, you're increasing office space and building a team you can see" is changing. You may not be able to point to your team in person, but you can include worldwide talent as part of your team instead. It's also a common concern that with remote workers, collaboration may go away. You have to combat that with technology, culture, and a focused effort. Technology has made it so your business can grow beyond local talent. You no longer have to move someone (and potentially their family) if you hire someone from across the country. That may feel uncomfortable for some business owners or leaders, but it's something Remington says is freeing as well.  Hiring That First Remote Employee It's not an easy thing to make the transition and hire that first remote employee. For Impulse Creative, that person was Danielle. She's still with the company. But it wasn't a simple road for either side.  Remington honestly lays out the early conversations, where he told Danielle that this was a new direction for the company, that it won't be easy, but if both sides are willing to learn, it could be exciting. He says open dialogue and candor are critical to the success of this transition. In-House Team Benefits Over the course of the conversation, Remington talks about benefits to having a team in-house. This may mean you'll want to have a mix of in-house and remote, or it may mean that you'll need to consider how to encourage some of this for your distributed team. Or you might end up finding a new way to encourage these benefits. Passive Communication When your team is all together, they get a feel for their coworkers and what's going on with them. Maybe one person hears two others talking about an issue they're trying to fix. That third person overhears it, and drops in to offer a quick thought that solves it. That passive communication doesn't naturally happen when miles separate the team. This also means that when your team isn't in the same room, things like recognizing mood or making personal connections may not happen as easily. When people are together every day, they get to know each other through interpersonal, non-verbal communication. A distributed team has to find a different way of coming together. Empathy and Awareness "It's harder to identify when someone is struggling, when they're not right there," Remington says. As a leader, manager, or business owner, you're probably in tune with your team. You can tell when they're struggling with a task or a project. You may even be able to tell when they're having a bad day. "You can hear their sighs. With the in-house team, when someone makes a sigh in a certain way, I know they need help even if they don't ask for it." When you're with them in-person, empathy and awareness are more natural and easy.  Distributed Team Benefits With a distributed team, comes specific benefits. Here are a couple the guys cover in the conversation.  Talent Pool Relocation happens when you find talent outside of your geographical area. But that can add expense, it can increase risk for both the company and the employee, and it takes time. Remote workers can be up and running faster, they get to stay where there home already is, and you don't need to pay for relocation. With a distributed team, your talent pool expands. Flexibility When you have team members who can work from anywhere, they can work... from anywhere! At the time of this recording, our graphic designer Jeffrey (lives/works in northern Florida) was working while traveling. He was in southern California, where he's from, on a personal trip. He was able to take some time off during the trip, but also work to save some of the time off.  If your team member has to travel but can still work, they're able to have more flexibility for themselves and your business.  Some Tools to Help Your Distributed Team From software to hardware to cultural focuses, the tools you put into play for your distributed team are critical. Here are a few we cover. 15Five This helps with performance and engagement of employees by continuously asking questions and starting the right conversations. Video First Culture Video helps connect us. Instead of standard phones, we go right to video. It helps with non-verbal communication and face-to-face connection. Slack Instant communication. Also, random conversations. We have channels like #random, #gifgab, #music and others.  Asana Having a productivity tool is key to any team. It's even more critical for a remote team. It helps with communication, accountability, and more.  Tettra Documentation is key. Where can employees go to find past learnings, processes and more? We use Tettra. A ton. Purposeful In-Person Gatherings Whether it's an annual event or monthly visits from different team members, it's critical to include your distributed team in events at headquarters.  Work from Home Test Build empathy and test the system. Impulse Creative put a test in place for the in-house team - a work from home week. Hear about that experience at 20:30 into the conversation. Remington learned a lot about himself in this one... "Donuts" In-house employees have the opportunity to have coffee talk, water cooler conversations, snacks together... what about a distributed team? We put a practice into play where we randomly pair employees together for a casual conversation. It helps to connect and build relationships. (Go back to the video culture point!) Helpful Links  Zenpilot Podcast Episode (hear a deeper dive into Impulse Creative's growth story)   Subscribe for New Episodes Every Week Be sure to subscribe on your podcast player of choice (or the email notifications below) for new episodes every week, Tuesday mornings at 7:00am EST. Wayfinding Growth is the go-to podcast to inspire entrepreneurs, business owners and leadership. “For better or worse, in richness and in want” may be for weddings, but it’s also for businesses. We will be your navigator in this journey, no matter your level. Love what we're doing? Leave a review wherever you listen! Team photo by Brooke Cagle on Unsplash

Nelson Joyce, Co-Founder and Chief Product Officer Tettra is an internal wiki tool, built to help companies of all sizes document their processes. It's an integrated SaaS, that helps growing teams grow strategically, methodically, and with wisdom. Rather than keep all of the knowledge in one person's head, Tettra helps teams build knowledge bases. Nelson Joyce is co-founder and Chief Product Officer. Previous to founding Tettra with co-founder Andy Cook, Nelson was with HubSpot, as a UX designer and product entrepreneur. Growth is in Nelson's core values, and he opens up about his journey. Early on in the conversation, in talking about starting Tettra, Nelson says "One of the biggest risks in starting a company is can you even work with the person or the people you're starting it with?" Figuring that out is a critical step in a growth journey for a startup. Today’s Sponsor is Impulse Creative’s Video Marketing Masterclass - George B Thomas built out an 11 module On-Demand Course on how to leverage Video in your Business. He covers everything from how to choose the right equipment, to what you can do videos about in your business. Check it out at impulsecreative.com/vfm and preview 2 modules for Free. Tettra's Shipwreck Tettra's leadership decided to be authentic and vulnerable from an early point. Nelson talked about how honest they've been along the way.  "We've had plenty [of shipwrecks] and we've always shared openly. Which is hard, but I'm glad we've done it. It shows that we're human, and starting a business is hard." The biggest shipwreck for Nelson and the team was almost running out of money and having to lay people off. In the startup world, most just starting out raise money through venture capitalists (VC money), but Nelson and Andy didn't like that model.  While disrupting a well-known business model may seem brave and cool, it really came down to Nelson and Andy needing to go raise money to pay employees and keep the ship sailing, but they weren't good at it. So it wasn't working and they had to cut salaries and lay people off. The experience taught them they weren't a "usual" hypergrowth, venture backed startup like so many around them in the Boston tech world. Instead, they decided to find a way to run the company in a more authentic, sustainable way for them. Nelson explains that while so many founders see VC investment leads to less risk, but he sees it as more risk. Inside of HubSpot, Nelson and Andy saw the "good side" to VC investment. Unfortunately, that's not what most companies see. There's a risk to taking money from investors, and it wasn't something Tettra leadership wanted to do. When a VC firm invests in multiple companies, they can work the numbers so if 80% of those businesses fail, they'll reap the rewards of the hypergrowth 20%. But for those businesses, failure is final; they have that one chance to beat the 80% stat.  This decision essentially positions Tettra as an anti-startup, and gives the company freedom to find different measures of success. "Growing slowly is a superpower. People can get used to the system and the system scales naturally without breaking. Going the VC route or hiring really fast is the equivalent of taking steroids to get ultra strong super fast. You're able to do it, but as soon as you stop taking the steroids, your body deteriorates." It's the Swings That Kill You A tool Neslon is grateful for in his wayfinding growth journey is resiliency. He says keeping your emotions in check, not getting too low when it's low and not to head-in-the-clouds when things go well is critical to sustainable growth.  Sometimes you'll close a big deal with a profitable customer, which you'll want to celebrate, then you'll lose a client by surprise and you'll want to quit it all.  Nelson says you want to keep an even keel and realize that growth has its ups and downs. You can't control that, but you can control your reaction and your emotions.  Document Your Growth, No Matter Your Size From its inception, Tettra team members have used their own system. Even as a very small startup, Nelson says they documented everything. The benefit is that every step is written down so you can go back, slow down, and think through why a decision was made.  Putting systems in place and documenting them increases efficiency. Tettra is 7 people, but they get work done like their much bigger. And Nelson attributes a lot of that to using their own tool. Connect with Nelson and Tettra Nelson on LinkedIn Tettra Tettra on Twitter Tettra on LinkedIn Subscribe for New Episodes Every Week Be sure to subscribe on your podcast player of choice (or the email notifications below) for new episodes every week, Tuesday mornings at 7:00am EST. Wayfinding Growth is the go-to podcast to inspire entrepreneurs, business owners and leadership. “For better or worse, in richness and in want” may be for weddings, but it’s also for businesses. We will be your navigator in this journey, no matter your level. Love what we're doing? Leave a review wherever you listen!  

Nelson Joyce, Co-Founder and Chief Product Officer Tettra is an internal wiki tool, built to help companies of all sizes document their processes. It's an integrated SaaS, that helps growing teams grow strategically, methodically, and with wisdom. Rather than keep all of the knowledge in one person's head, Tettra helps teams build knowledge bases. Nelson Joyce is co-founder and Chief Product Officer. Previous to founding Tettra with co-founder Andy Cook, Nelson was with HubSpot, as a UX designer and product entrepreneur. Growth is in Nelson's core values, and he opens up about his journey. Early on in the conversation, in talking about starting Tettra, Nelson says "One of the biggest risks in starting a company is can you even work with the person or the people you're starting it with?" Figuring that out is a critical step in a growth journey for a startup. Today’s Sponsor is Impulse Creative’s Video Marketing Masterclass - George B Thomas built out an 11 module On-Demand Course on how to leverage Video in your Business. He covers everything from how to choose the right equipment, to what you can do videos about in your business. Check it out at impulsecreative.com/vfm and preview 2 modules for Free. Tettra's Shipwreck Tettra's leadership decided to be authentic and vulnerable from an early point. Nelson talked about how honest they've been along the way.  "We've had plenty [of shipwrecks] and we've always shared openly. Which is hard, but I'm glad we've done it. It shows that we're human, and starting a business is hard." The biggest shipwreck for Nelson and the team was almost running out of money and having to lay people off. In the startup world, most just starting out raise money through venture capitalists (VC money), but Nelson and Andy didn't like that model.  While disrupting a well-known business model may seem brave and cool, it really came down to Nelson and Andy needing to go raise money to pay employees and keep the ship sailing, but they weren't good at it. So it wasn't working and they had to cut salaries and lay people off. The experience taught them they weren't a "usual" hypergrowth, venture backed startup like so many around them in the Boston tech world. Instead, they decided to find a way to run the company in a more authentic, sustainable way for them. Nelson explains that while so many founders see VC investment leads to less risk, but he sees it as more risk. Inside of HubSpot, Nelson and Andy saw the "good side" to VC investment. Unfortunately, that's not what most companies see. There's a risk to taking money from investors, and it wasn't something Tettra leadership wanted to do. When a VC firm invests in multiple companies, they can work the numbers so if 80% of those businesses fail, they'll reap the rewards of the hypergrowth 20%. But for those businesses, failure is final; they have that one chance to beat the 80% stat.  This decision essentially positions Tettra as an anti-startup, and gives the company freedom to find different measures of success. "Growing slowly is a superpower. People can get used to the system and the system scales naturally without breaking. Going the VC route or hiring really fast is the equivalent of taking steroids to get ultra strong super fast. You're able to do it, but as soon as you stop taking the steroids, your body deteriorates." It's the Swings That Kill You A tool Neslon is grateful for in his wayfinding growth journey is resiliency. He says keeping your emotions in check, not getting too low when it's low and not to head-in-the-clouds when things go well is critical to sustainable growth.  Sometimes you'll close a big deal with a profitable customer, which you'll want to celebrate, then you'll lose a client by surprise and you'll want to quit it all.  Nelson says you want to keep an even keel and realize that growth has its ups and downs. You can't control that, but you can control your reaction and your emotions.  Document Your Growth, No Matter Your Size From its inception, Tettra team members have used their own system. Even as a very small startup, Nelson says they documented everything. The benefit is that every step is written down so you can go back, slow down, and think through why a decision was made.  Putting systems in place and documenting them increases efficiency. Tettra is 7 people, but they get work done like their much bigger. And Nelson attributes a lot of that to using their own tool. Connect with Nelson and Tettra Nelson on LinkedIn Tettra Tettra on Twitter Tettra on LinkedIn Subscribe for New Episodes Every Week Be sure to subscribe on your podcast player of choice (or the email notifications below) for new episodes every week, Tuesday mornings at 7:00am EST. Wayfinding Growth is the go-to podcast to inspire entrepreneurs, business owners and leadership. “For better or worse, in richness and in want” may be for weddings, but it’s also for businesses. We will be your navigator in this journey, no matter your level. Love what we're doing? Leave a review wherever you listen!  

Hear from Tettra co-founder Nelson Joyce coming up on the next episode of Wayfinding Growth."Growing slowly is a super power." "Going the VC route is like taking steroids. You'll grow... at a cost."

Hear from Tettra co-founder Nelson Joyce coming up on the next episode of Wayfinding Growth."Growing slowly is a super power." "Going the VC route is like taking steroids. You'll grow... at a cost."

Welcome to Episode 66 of The VentureFizz Podcast, the flagship podcast from the leading authority for jobs & careers in the tech industry. For this episode of our podcast, I interviewed Andy Cook, Co-Founder & CEO of Tettra, a knowledge management system for high-performance teams. This could be my most transparent interview ever. When you ask most startup founders how things are going, the majority are likely going to say, “We are crushing it.” However, building a company is really hard, and growing a successful startup is rarely, if ever, a straight line. Andy recently published a series of blog posts where he shares the intimate details on the ups and downs of building a startup, so I was really excited to chat with him about the really deep and gritty details that go into building a startup, including the depths of nearly failing, to plowing through and coming out the other end to a profitable path for Tettra. In this episode of our podcast, we cover: -Andy's background, and how he started a rental marketplace called Rentabilities with his brother and how they were able to convince Dharmesh Shah from HubSpot to write the first angel check. -The aha moment behind Tettra and the current state & scale of the company. -A ton of details on the ups and downs he's experienced building a company from the ground up, including lots of info on fundraising, finding the right sales model, & how they got to profitability. -The importance of staying transparent when running your business especially with employees. -Tips for communicating with investors. -Plus, a lot more. Lastly, if you like the show, please remember to subscribe to and review us on iTunes, or your podcast player of choice!

Rather than jump immediately into writing code, Andy Cook (@AndyGCook) and his cofounder Nelson (@nelsonjoyce) began their journey by spending weeks talking to and learning from potential customers. This wasn't their first time around the startup block. But to their surprise, when they finished their product and it was time for people to start using it, nobody wanted to. Learn how they iterated on their idea to turn it into a business that now generates hundreds of thousand of dollars in revenue.Transcript, speaker information, and more: https://www.indiehackers.com/podcast/077-andy-cook-of-tettra

John sits down with Tettra’s Kristen Craft to talk about a new report on the challenges of recruiting, hiring, and onboarding talent. Special guest: Remington Begg, CEO at Impulse Creative. Check out the full report referenced in this episode here: https://databox.com/agency-recruiting-and-hiring

In this episode, Jim and Tyson interview Gary Falkowitz, Esq., founder & president of Maximum Intake Consulting and author of the book The Complete Guide to Law Firm Intake. They will go over his career, his firm, the book, and strategies to convert qualified leads into retained clients and maximize marketing campaigns.      Gary is an expert in intake and he has consulted with lots of law firms.   The firm: http://maxintake.com/ The book: https://www.amazon.com/Gary-P-Falkowitz-Esq/e/B07BTGL2GQ   “As I began to investigate law firms, I realized that we as an industry where not putting enough focus or effort into the front end of our business. We were spending a lot of money, we were making a lot of money, but we weren’t maximizing the return on our marketing investments.”   How do you as fast as possible convert a qualified lead into a retained client?   Use e-contracts! “If you are not using them you are hurting yourself.” In the race of conversion anything that can help you to sign clients faster is a must.   Conversion percentage: “Say you have 100 leads, and 50 of those qualify for retention (they meet your law firm’s criteria and you want to get that person signing with your law firm). Your conversion percentage is determining how many of those 50 did you ultimately sign.”   Biggest mistakes of the intake process: Your ability to respond to web leads. How fast are you responding? “Who is gonna win? The best law firm? Who knows what the best law firm is!? The law firm first to respond is gonna win.” Follow up. “Picking a law firm sometimes is not the most important thing going on. That’s why follow up is so important.”   When to stop following up? “Don’t give up. Keep calling until you hear those words: I am not interested, or I have hired another law firm.”   16:11 - The balance between having an attorney handling the intake vs having staff dedicated to intake.   25:41 - How is it like to work with Gary?   29:57 - Suggestions on questions to ask during a interview.   32:01 - The mindset when evaluating or beginning to evaluate systems. “Am I maximizing my investments?”   Max Law Con: May 17th and 18th http://maxlawcon.maximumlawyer.com/   Hacking’s Hack: Read Gary’s book! The best lawyer book I’ve read win a long time! It is so important to listen to actual lawyers.   Gary's Tip: Listen to your staff on the phones. If you can’t come up with 5 suggestions to improve those callas, give Gary a call, he will tell you he is sorry and wrong. Lol.   Tyson’s Tip: Tettra, a wiki for slack teams. https://tettra.co/ Help your team make better decisions in less time. Tettra is a knowledge management tool for modern teams   //   Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment! You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: info@maximumlawyer.com   Do you want to get on the show? Shoot us an email or message us!   The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Produced by Foundersuite.com, "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with Andy Cook of Tettra in Boston. Tettra is a wiki enabled Slack platform to improve team productivity. The Company raised a seed round from prominent Boston angels such as Dharmesh Shah, David Cancel, Mike Volpe, Paul English, Brian Halligan and others as well as HubSpot and Boston Syndicates.

Tettra was running out of money. After failing to raise seed funding in the summer of 2017, its cofounders decided to chase a more ambitious goal–profitability.

Welcome to the podcast about people empowering other people at work. Twice a month, we'll explore the stories and ideas behind the business world's best and brightest leaders whose careers are all about helping others grow theirs. We believe command-and-control leadership simply won't work anymore, and that thriving, modern companies and teams don't manage to the org chart. We're on a journey to find others who believe the same. Welcome to Org Uncharted, the podcast from Tettra, makers of knowledge management and sharing software for modern, fast-growing teams. LINKS TO KNOW: Find culture decks and employee handbooks of brands like Google, Spotify, NASA, HubSpot, and more at http://culturecodes.com Learn more about Tettra: http://tettra.co Follow your host, Jay Acunzo, on Twitter (http://twitter.com/jayacunzo) or Instagram (http://instagram.com/jacunzo)

Jay Acunzo is an award-winning podcaster and dynamic keynote speaker. Before creating the popular podcast show Unthinkable, Jay was a digital media strategist at Google and head of content at HubSpot. But realized he was unhappy, and that this highly sought-after path was simply not for him. This experience sparked an interest in intuition and unconventional thinking that we explore in this episode. On the show, Jay discusses why our intuition plays a huge importance in our happiness and well-being. Everyone has unique experiences and unique perspectives, which means that the status quo may not always be the best path for us. But it’s not about trusting your gut or following a muse. It’s about using self-awareness to empower ourselves to do more. You have infinite access to the tools that reveal what direction you will find most fulfilling and meaningful in your work, so use your intuition and unconventional thinking to get yourself there.   Key Takeaways: [1:35] How does Jay personally define intuition? [3:10] How did Jay first get introduced to the subject of intuition and unconventional thinking? [4:10] When working for Google, Jay felt like he was not unleashing his full potential there. He was unhappy and searching for more. [5:20] What makes everybody different is their intuition; the ability to think for themselves, and that’s the key to how they can unlock their full potential in life. [5:35] There are infinite roads and paths you can choose from. You don’t have to rely on conventional wisdom for you to figure out ‘What’s next?’ [6:15] With the increase in technology and how-to videos, the focus is no longer on expertise. It is on self-awareness. We need to be conscious of which direction we need to take in this fast-paced world. [7:15] How can we be better at becoming more self-aware? [8:55] How does intuition help you be more productive? [9:45] Does Forrest remember the formula for calculating the slope of a straight line? [11:50] What’s so wrong with following the best practices/traditional advice in your business? [14:45] Use conventional thinking and the status quo as a jumping off point, but it should never be considered the solution. Everybody’s case is different. What works for them, might not work for you. [15:15] How important is looking at beyond your social circle for inspiration and new solutions? [18:40] How does Jay figure out if an idea is worth pursuing? [23:30] Why did Jay decide to create a podcast? [27:30] What has been Jay’s favorite episode so far? [31:15] What does Jay’s daily routine look like? [34:15] How does Jay like to structure his Evernote notebooks? [36:50] Who inspires Jay?   Learn More: Unthinkable.fm Unthinkable.fm — Grado Labs Unthinkable.fm — Merriam Webster Sorryformarketing.com Jay on LinkedIn Deathwishcoffee.com Tettra.co Trello.com Calvin and Hobbes Anthony Bourdain

Ever had something important to tell someone and didn’t quite know how to tell them? Good communication is imperative in all aspects of being a young professional. Tetra Map is a way to communicate with anyone, the way they want to be. The post NZ Young Professionals Podcast 4: Professional Development, Tettra Map and Communication appeared first on Podcasts NZ - top podcasts: Tech, Business, Investment.

Tettra co-founder Andy Cook joins me on this episode of TiB to talk about leaving HubSpot to start Tettra and what it was like raising seed money from angel investors here in Boston from Dharmesh Shah to David Cancel to Mike Volpe and the BOSS Syndicate. Catch all the previous episode of the podcast at techinboston.co or search for Tech In Boston on your favorite podcast app. Follow TiB on Twitter: https://twitter.com/techinboston Follow Andy on Twitter: https://twitter.com/AndyGCook Learn more about Tettra: http://tettra.co/