Podcasts about world's most influential cmos

Whether you're in your later years of university, or you've graduated and you're on the search for your first full-time role. Ryan Bonnici shares his experience working for Microsoft, Hubspot, and now CMO at Gympass, while giving practical advice on how to land your first marketing role and excel in the industry.Guest:Ryan Bonicci was awarded 26th place on World's Most Influential CMOs in 2020 list by Forbes (up from 41st place in 2019). He is currently the CMO of Gympass, an employee wellness benefit that offers unlimited access to the world's largest network of gyms, studios and activities. Ryan has extensive experience across B2B and B2C marketing and sales development, which has led to a strong understanding of the processes behind the job, refined interpersonal skills and an advanced understanding and track record in achieving strong positive return-on-marketing-investment and business growth. Follow him on [https://www.linkedin.com/in/ryanbonnici/], or go to the Gympass website [https://site.gympass.com/us]. Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

Episode 4: In addition to being the CEO of Kickstarter, Everette is also an entrepreneur passionate about art, supporting creators, and helping people bring their dreams to reality. He is experienced in building and growing successful businesses as a CEO, chief marketing officer, and as a founder himself. Before joining Kickstarter, Everette most recently served as the CMO of Artsy, the largest online marketplace for buying and selling fine art. During his time at Artsy, he was recognized by Business Insider as one of the World's Most Innovative CMOs and named by Forbes as one of the World's Most Influential CMOs because of the record revenue growth, brand awareness, user engagement and product innovation during his tenure. Everette also serves on the Chisenhale Council for Chisenhale Gallery and sits on the advisory board for the organization: Art at a Time Like This.

Raja Rajamannar is the Chief Marketing and Communications Officer for Mastercard. Raja is consistently recognized globally as a highly innovative and transformational leader in his field. Some of this recent accolades include: Global Marketer of the Year award by the World Federation of Advertisers, top 5 “World's Most Influential CMOs” by Forbes, top 10 “World's Most Innovative CMOs” by Business Insider, and inductee to The CMO Club Hall of Fame.

Raja Rajamannar is the Chief Marketing and Communications Officer for Mastercard. Raja is consistently recognized globally as a highly innovative and transformational leader in his field. Some of this recent accolades include: Global Marketer of the Year award by the World Federation of Advertisers, top 5 “World's Most Influential CMOs” by Forbes, top 10 “World's Most Innovative CMOs” by Business Insider, and inductee to The CMO Club Hall of Fame.

Welcome to the What's Next! podcast with Tiffani Bova.       This week I am thrilled to be bring back an insightful conversation I had with Raja Rajamannar! For this special episode, I'm sharing my February, 12th LinkedIn Live chat with the Chief Marketing & Communications Officer for Mastercard, and President of the company's healthcare business.     Raja joined Mastercard in 2013, bringing with him more than 25 years of experience as a global executive, managing large P&Ls and driving business transformation across multiple industries and geographies. Raja served as Chief Transformation Officer of the health insurance firm Anthem (formerly WellPoint). He helped craft the company's new business direction and strategy, managed its $11 billion Medicare Advantage business, and led large M&A initiatives for the company. Prior to that, he also served as Chief Innovation & Marketing Officer and Chief Executive of International Operations at Humana. Raja is consistently recognized globally as a highly innovative and transformational leader with a deep expertise in Marketing, Data, and Digital technologies. Some of his recent accolades include: Global Marketer of the Year award by the World Federation of Advertisers, top 5 “World's Most Influential CMOs” by Forbes, top 10 “World's Most Innovative CMOs” by Business Insider, and inductee to The CMO Club Hall of Fame. He has also been recognized as one of AdWeek's most tech-savvy CMOs. He recently assumed the honorary role of President of the World Federation of Advertisers. Raja has also been recognized by ANA Educational Foundation as the Marketer of the Year in 2019.  ​​​  THIS EPISODE IS PERFECT FOR… anyone developing a career in marketing, anyone seeking to understand how rapidly marketing is evolving, and anyone wanting to know how to get ready for this dramatic shift.    TODAY'S MAIN MESSAGE… Raja shares his own journey as well as his insight on how technology has continually evolved in the last several decades and how marketing has had to change with it, evolving through four significant stages. What happens next in the fifth stage, or Fifth Paradigm as he puts it, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. Raja shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful.    ​​WHAT  I  LOVE  MOST… Raja's assertion that trust will be one of the biggest differentiators between brands, and that the key to trust will be to demonstrate your purpose and belief in it, and then boldly and consistently act with purpose to earn that trust!​    Running time: 33:47      Subscribe on iTunes   Find Tiffani on Social: ​  Facebook   Twitter   LinkedIn   Instagram      Find Raja Online:   LinkedIn   Twitter  Instagram     Raja's Book: Quantum Marketing       

As part of our AI for CMOs series sponsored by Persado, Paul Roetzer is interviewing CMOs paving the way in onboarding and scaling AI-powered technologies in their marketing and businesses. In this second episode in the series, Paul sits down with Andrea Brimmer, CMO of Ally. Ally, a leading full-scale digital financial services company, is currently using AI-powered technologies for conversational AI, document management, and to speed up and more efficiently run processes. Brimmer is widely recognized as one of the country's most innovative and effective marketing leaders. Among her many honors and accolades include being named a winner of Adweek's 2020 Brand Genius awards for marketers who have skillfully led their brands' messaging to new heights. She has been named three times to Forbes' list of World's Most Influential CMOs and a two-time honoree of 100 Leading Women by Automotive News.

On this momentous edition of Impossible, we're joined by a timely, legendary leader. Meet Sally Susman; a former midwestern gal, mother, proud wife, and Pfizer's Executive Vice President and Chief Corporate Affairs Officer. In the past few years, Sally's career exceeded her wildest expectations when she went on to helm the project of a lifetime with her world-class team: developing the world's leading COVID vaccine amid a life-altering pandemic. Listen as Sally pulls back the curtain on what it was like to overcome the impossible in racing against the clock to mass-produce a life-saving vaccine to fight COVID-19. In the past year, Forbes named Sally one of the World's Most Influential CMOs for leading Pfizer's brand evolution and communicating the story around the company's internationally-dispersed vaccine.Aside from Sally's stacked professional resume, she has created space for LGBTQ+ professionals to show up as their full, authentic selves in the workplace — without shame or stigma. Above all, Sally strives to lead with kindness daily. In her words, “The kinder you are, the more you will soar.”This episode is jam-packed with moving stories including: crushing setbacks, moments of growth, and immense triumph. Buckle up for our biggest Impossible episode to date. Our world is a better place because of Sally and we're so honored to have her on Impossible! CONNECT WITH IMPOSSIBLE ON INSTAGRAM AND YOUTUBE for the latest Impossible news, episode teasers, conversations with the Impossible community, and more.https://www.theimpossiblepodcast.com/www.instagram.com/the.impossible.podcast/

Web3 Is Coming – What Does It Mean for Brands? Named one of “The World's Most Influential CMOs” by Forbes Magazine, Ana Andjelic recently left her marketing post at Banana Republic to launch an exciting new venture. In Show 3, Ana talks to NEXT about Web3 and what it means for brands. How will consumers stand out from the crowd and display their status? Because in the modern “Aspiration Economy” consumers yearn for cultural, social, and environmental recognition. As Ana points out, it's not just business experience, but also social urgency that brands need to trade in tomorrow's Aspiration Economy.

My guest today is one of the World's Most Influential CMOs of 2021 according to Forbes. Her name is Andrea Brimmer and she is the Chief Marketing & PR Officer for Ally Financial - a digital financial services company that has disrupted the banking industry.Referred to as the “Chief Disruption Officer”, Andrea spearheaded the creation of the Ally brand, developing everything from the brand pillars and cultural framework to the value proposition and delivery in the marketplace.Her many honours and accolades include winning Adweek's 2020 Brand Genius awards for marketers who have skillfully led their brands' messaging to new heights. She has also been named three times to Forbes' list of World's Most Influential CMOs and is a two-time honouree of 100 Leading Women by Automotive News.I invited Andrea to be a guest on my show to talk about her role in the re-branding of Ally. I wanted to know how she helped the company emerge with a strong reputation as a “different” kind of financial services company. And I was curious to learn what Ally does differently that makes them a disruptor brand.

Guest Morgan Flatley had a job in non-profit consulting after college, but felt motivated more by seeing the female owner run her own small business than the content itself. After traveling a bit and taking personality inventories from her parents' home, she realized that she loves being around people and ideating creative solutions. This led her to the advertising world, business school, and a career in marketing.Over the years she has had opportunities to work on some of the world's most iconic brands. After a decade in product management for Gatorade, she was tapped to head up marketing for McDonald's USA and, more recently, to become CMO for the global organization, all while being a mom to three small children. Brand after brand, she continued to surround herself with good people, try to do hard things, and have fun doing it. But things get a little crazy when the brand you serve is known by nearly everyone on the planet.In this episode, find out from Morgan how listening deeply and knowing who you are are key for people as well as brands…on ROADS TAKEN...with Leslie Jennings Rowley. About This Episode's GuestMorgan Flatley has had a career in brand management and marketing that has included some of the world's most iconic brands. After more than a decade spent at PepsiCo, working for ten years on Gatorade, she was named chief marketing and digital customer experience officer for McDonald's USA and just recently promoted to global chief marketing officer. Morgan was named by Forbes to its World's Most Influential CMOs list for two consecutive years, rising to #6 worldwide in 2021, and has also been recognized with Adweek's most prestigious "Brand Genius" honor. She lives in Chicago with her husband and three children.  Executive Producer/Host: Leslie Jennings RowleyMusic: Brian Burrows Find more episodes at https://roadstakenshow.comEmail the show at RoadsTakenShow@gmail.com

This week's guest is Raja Rajamannar. He's the Chief Marketing & Communications Officer for Mastercard and is also President of the company's healthcare business. His list of accomplishments is long and significant. He was recognized as the Global Marketer of the Year by the World Federation of Advertisers, was named one of the Top 5 “World's Most Influential CMOs” by Forbes, one of the Top 10 “World's Most Innovative CMOs” by Business Insider, and has been inducted into The CMO Club Hall of Fame. He has also been recognized as one of AdWeek's most tech-savvy CMOs. How do you live your life well? That question is at the very heart of the upheaval of the employer - employee relationship. Whether we come to call it the great resignation or the great self-reflection or anything else. For the first time in the history of our society, the people who do the bulk of the work are discovering they don't have to do it on someone else's terms. They can decide what a ‘life well lived' looks like on their terms. They're discovering they have agency in their own lives. The pressure this puts on leaders is almost more than we can understand. It changes everything. And if you thought 'it's lonely at the top' was true before, it's going to become an even more meaningful cliché as we stumble into 2022. Leaders are going to have to adapt and evolve to these dramatic societal shifts. Leadership is going to have to change at its very heart and soul. But as you personally confront those challenges, my hope is that you will place at the center of your thinking that very same question. How do you live your life well? Empathy, vulnerability, care and compassion are going to have to be building blocks on which your leadership is built. I do not see a way in which you can succeed from now on without those as the foundations from which you lead. But you can not fake these qualities. They are not sustainable unless they reflect the life you want to lead. What do you want to do with your life? What do you want to spend your time on while you are alive? These are questions that scare us. Questions that can feel judgmental or too filled with consequence if we really confront them. But when we are willing to confront them, the answers unleash such reservoirs of possibility, that soon we cannot imagine why we lived for so long without the clarity and confidence they provide. And come with the added benefit that they will make you a world-class leader for as long as you choose to lead.

Edited highlights of our full conversation. This week's guest is Raja Rajamannar. He's the Chief Marketing & Communications Officer for Mastercard and is also President of the company's healthcare business. His list of accomplishments is long and significant. He was recognized as the Global Marketer of the Year by the World Federation of Advertisers, was named one of the Top 5 “World's Most Influential CMOs” by Forbes, one of the Top 10 “World's Most Innovative CMOs” by Business Insider, and has been inducted into The CMO Club Hall of Fame. He has also been recognized as one of AdWeek's most tech-savvy CMOs. How do you live your life well? That question is at the very heart of the upheaval of the employer - employee relationship. Whether we come to call it the great resignation or the great self-reflection or anything else. For the first time in the history of our society, the people who do the bulk of the work are discovering they don't have to do it on someone else's terms. They can decide what a ‘life well lived' looks like on their terms. They're discovering they have agency in their own lives. The pressure this puts on leaders is almost more than we can understand. It changes everything. And if you thought 'it's lonely at the top' was true before, it's going to become an even more meaningful cliché as we stumble into 2022. Leaders are going to have to adapt and evolve to these dramatic societal shifts. Leadership is going to have to change at its very heart and soul. But as you personally confront those challenges, my hope is that you will place at the center of your thinking that very same question. How do you live your life well? Empathy, vulnerability, care and compassion are going to have to be building blocks on which your leadership is built. I do not see a way in which you can succeed from now on without those as the foundations from which you lead. But you can not fake these qualities. They are not sustainable unless they reflect the life you want to lead. What do you want to do with your life? What do you want to spend your time on while you are alive? These are questions that scare us. Questions that can feel judgmental or too filled with consequence if we really confront them. But when we are willing to confront them, the answers unleash such reservoirs of possibility, that soon we cannot imagine why we lived for so long without the clarity and confidence they provide. And come with the added benefit that they will make you a world-class leader for as long as you choose to lead.

Highlights from the conversation:If you build upon communities that have organically been created, the chances of success are much higherPeople are not buying products, people are buying stories[Brands] not just an economic entity, [they're] a social entity or cultural entityThe most successful brands piggyback on their existing communitiesIf you're not part of someone else's story, then you're in troubleCollaborations are not brand extensions. It's a big mistake to treat them as such More about Ana AndjelicNamed one of the World's Most Influential CMOs by Forbes, Ana Andjelic is the Chief Brand Officer of Banana Republic and author of “The Business of Aspiration." She specialises in building brand-driven modern businesses and runs a weekly newsletter, The Sociology of Business. Ana earned her doctorate in sociology and worked at the world's top brands and advertising agencies. She is a widely read columnist, speaker and advisor.Find Ana here: Website | Medium | LinkedIn | Instagram | Twitter Show notesCompanies and organisations:DiorDisneyGOOPHeron Preston + Moon ToothpasteAllbirds + AdidasPatagoniaGlossierRaphaMiscellaneous:The Sociology of Business (Ana's newsletter)The Business of Aspiration (Ana's book) How you can helpThere are four ways you can help us out.Give us your thoughts. Rate the podcast and leave a comment.Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)Tell us how we can create a better podcast - tell us what you liked, didn't like, or what you'd like to hear more (or less) ofTell us who you'd like to hear on the podcast. Suggest someone that you think we should interview.One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.Hosted by our founder Ross Drakes.Subscribe iTunes, Spotify, Stitcher, Google PodcastsMusic by: @dcuttermusic / http://www.davidcuttermusic.com

Successful CMOs are authentic general managers who integrate the power of art, technology and science to build brands, fuel the business and build platforms for sustainable competitive advantage. About Raja Rajamannar Raja Rajamannar is Chief Marketing & Communications Officer for Mastercard, and president of the company's healthcare business. He also serves as president of the World Federation of Advertisers. With more than 30 years as a global executive, Raja has held C-level roles at firms ranging from Anthem to Humana, and has overseen the successful evolution of Mastercard's identity for the digital age, from its Priceless experiential platforms to marketing-led business models. Recognized by Adweek as one of the industry's most tech-savvy CMOs, Raja has been lauded among the top 5 World's Most Influential CMOs by Forbes, top 10 World's Most Innovative CMOs by Business Insider; Global Marketer of the Year by the World Federation of Advertisers, and the Marketer of the Year by the ANA Educational Foundation in 2019. His work has been featured by Harvard Business School and Yale School of management case studies, and taught at more than 40 top management schools around the world. Raja graduated in chemical engineering from the College of Technology at Osmania University and did his postgraduate work at the Indian Institute of Management, Bangalore. Resources: Quantum Marketing - Mastering the New Marketing Mindset for Tomorrow's Consumers MasterCard.com Kristin Deutmeyer — Heidrick Kristin Deutmeyer — LinkedIn Follow or subscribe to On the Horizon with Kristin Deutmeyer on your favorite podcast listening platform!

Rapidly changing technologies, including artificial intelligence, augmented reality, wearables, blockchain and 5G connectivity  are creating a massive paradigm shift and changing everything we know about marketing. About Raja Rajamannar Raja Rajamannar is Chief Marketing & Communications Officer for Mastercard, and president of the company's healthcare business. He also serves as president of the World Federation of Advertisers. With more than 30 years as a global executive, Raja has held C-level roles at firms ranging from Anthem to Humana, and has overseen the successful evolution of Mastercard's identity for the digital age, from its Priceless experiential platforms to marketing-led business models. Recognized by Adweek as one of the industry's most tech-savvy CMOs, Raja has been lauded among the top 5 World's Most Influential CMOs by Forbes, top 10 World's Most Innovative CMOs by Business Insider; Global Marketer of the Year by the World Federation of Advertisers, and the Marketer of the Year by the ANA Educational Foundation in 2019. His work has been featured by Harvard Business School and Yale School of management case studies, and taught at more than 40 top management schools around the world. Raja graduated in chemical engineering from the College of Technology at Osmania University and did his postgraduate work at the Indian Institute of Management, Bangalore. Resources: Quantum Marketing - Mastering the New Marketing Mindset for Tomorrow's Consumers MasterCard.com Kristin Deutmeyer — Heidrick Kristin Deutmeyer — LinkedIn Follow or subscribe to On the Horizon with Kristin Deutmeyer on your favorite podcast listening platform!

Raja Rajamannar is a transformative business leader with substantial senior management experience across different geographies around the world. Managed large-scale businesses at Fortune 500 companies across financial services, consumer-packaged goods and healthcare, including at Unilever, Citigroup, Anthem, and Mastercard. Wide-ranging success in navigating highly regulated environments, leading transformational strategies – both growth and turnaround - and driving shareholder value. In addition to managing diverse businesses, has also significant experience managing functions including Marketing & Communications, Innovation, Sales & Business Development, Corporate Development (M&A), Data Analytics and Digital. He currently serves as the Chief Marketing and Communications Officer of Mastercard and the President of its Healthcare division. Is a member of the Management Committee of the enterprise. Also is responsible for exploring and developing business opportunities in new verticals such as health care. He is globally recognized for his innovative thinking, leadership in business transformation that he has brought to executive roles across industries, and leadership in Mastercard's marketing and brand transformation. Award-winning throughout his career, most recent ones being: WFA Global Marketer of the Year (2018), Forbes 2018 Top 5 World's Most Influential CMOs, Campaign Power 100, Business Insider's 25 Most Innovative CMOs in the World, , Billboards 2018 Top Branding Power Player and The CMO Club Hall of Fame. He serves on the board of PPL Corp (NYSE:PPL) and on non-profit boards including Bon Secours Mercy Health, New York City Ballet, Cintrifuse, ANA and World Federation Advertisers (WFA). --- Support this podcast: https://anchor.fm/shobhana-viswanathan/support

For many organizations, the future of work is hybrid, but that doesn't mean a return to the office should bring back old assumptions about how work gets done. Managing a work-from-anywhere world requires a more strategic plan, says Dr. Alexandra Samuel. In this episode, Alexandra shares tips on how leaders can adopt a team-based approach to managing remote schedules, optimize tasks for the home and office, and develop opportunities for "punctuated collaboration" that supports work flow and people's strengths. * * * ABOUT ALEXANDRA: Dr. Alexandra Samuel is a speaker, data journalist and tech writer. She is the co-author (with Robert Pozen) of Remote, Inc: How To Thrive at Work….Wherever You Are. She is regular contributor to The Wall Street Journal, The Harvard Business Review, Medium's Forge and JSTOR Daily, and has written for many other outlets, including Macworld, Oprah.com, The Atlantic.com, The Toronto Star and CBC Radio. In addition to her data-driven stories for media outlets, Alexandra works with customer experience giant Sprinklr as the data journalist on the annual Forbes report on The World's Most Influential CMOs.

With the advent of technology, classical marketing has almost gone obsolete, giving rise to this need for businesses to reimagine and reinvent marketing. Our guest today introduces this concept of quantum marketing, the new marketing mindset that we need to master. Raja Rajamannar is the Chief Marketing and Communications Officer and President of Mastercard Healthcare. He's an accomplished global marketing executive with more than 25 years of experience. Some of his recent accolades include the Global Marketer of the Year Award by the World Federation of Advertisers, Top 5 World's Most Influential CMOS by Forbes Top 10, and World's Most Innovative CMOs by Business Insider. Here are some power takeaways from today's conversation: Raja's career journey from a marketing intern in India to global marketing executive How the role of a marketer has evolved over the years How the third and fourth paradigms in marketing lost the marketer's seat at the table Quantum Marketing: a new approach to marketing The touchless technology aggravated by COVID Episode Highlights: How the Role of A Marketer Has Evolved Over the Years Until the mid-1990s, it was all about right-brain thinking, creativity, innovation, intuitiveness, outside-of-the-box thinking, and so on. But with the advent of the internet, technology entered full force into marketing on the one hand, and data analytics on the other. Suddenly, marketers found themselves to be now needing to exercise their left brains. And a lot of marketers struggled with that. The 3rd and 4th Paradigm Shifts in Marketing Raja explains the third paradigm as this shift in the marketing world. For instance, you find somebody who is not even a marketer but understands technology and defines a simple problem with a digital ecosystem. And then they go and create a product or a company. And the company becomes a several-hundred-billion-dollar company very quickly. Then in 2007, the shift got aggravated with the advent of the fourth paradigm of marketing wherein two technologies came: social media platforms and the launch of the iPhone. This marked the birth of easy-to-use, connected digital devices which have become pervasive everywhere. This necessitated marketers to dive in more to get their heads around these two technologies. Losing the Marketer's Seat at the Table The combination of the forces in the third paradigm and the fourth paradigm resulted in marketers losing their seat at the table. As a result, many roles of CMOs are being eliminated. If you look at Philip Kotler's classical definition of marketing as the four P's of marketing, today, many marketing departments don't have a Product. They don't have a Price. They don't have a Place which is distribution. They barely handle one pillar, which is Promotions. They only handle the thematic promotions and not the schematic promotions. And this is an existential crisis marketers face. The Rise of Contactless Technology Because of COVID, new habits are being formed along with the desire not to have that physical touchpoint. People are working remotely and everything has become remote. And more and more people are now leaning into e-commerce platforms. So now, everything is digitized – altering the marketing landscape dramatically. Resources Mentioned: Quantum Marketing: Mastering The New Marketing Mindset for Tomorrow's Consumers

In this episode, we talk to Raja Rajamannar (Chief Marketing & Communications Officer at Mastercard) as we discuss his new book, why he is excited about blockchain in the healthcare space, and so much more.  Purchase Quantum Marketing: Mastering The New Marketing Mindset for Tomorrow's Consumers **More On Raja** Raja Rajamannar is an accomplished global business executive with more than 25 years of experience, the last six of which have been in the role of Chief Marketing & Communications Officer for Mastercard and President of the company's healthcare business. In his role as President of Healthcare, Raja has overseen the creation, development and successful scaling of Mastercard's healthcare business across multiple regions. This is now one of the fastest growing businesses at Mastercard. Raja joined Mastercard in 2013, bringing with him more than 25 years of experience as a global executive, managing large P&Ls and driving business transformation across multiple industries and geographies. Raja served as Chief Transformation Officer of the health insurance firm Anthem (formerly WellPoint). He helped craft the company's new business direction and strategy, managed its $11 billion Medicare Advantage business, and led large M&A initiatives for the company. Prior to that, he also served as Chief Innovation & Marketing Officer and Chief Executive of International Operations at Humana. Raja is consistently recognized globally as a highly innovative and transformational leader with a deep expertise in Marketing, Data, and Digital technologies. Some of his recent accolades include: Global Marketer of the Year award by the World Federation of Advertisers, top 5 “World's Most Influential CMOs” by Forbes, top 10 “World's Most Innovative CMOs” by Business Insider, and inductee to The CMO Club Hall of Fame. He has also been recognized as one of AdWeek's most tech-savvy CMOs. He recently assumed the honorary role of President of the World Federation of Advertisers. Raja has also been recognized by ANA Educational Foundation as the Marketer of the Year in 2019. At Mastercard, Raja is responsible for successfully leading the company's marketing transformation, including the integration of the Marketing and Communication functions, the development of its Priceless experiential platforms, and the creation and deployment of cutting edge marketing-led business models into the core of the company. Raja has overseen the successful evolution of Mastercard's identity for the digital age, pioneering Mastercard's move to become a symbol brand and launching its breakthrough sonic brand platform. Interbrand has ranked Mastercard as the fastest growing brand across all industries and categories, worldwide. Earlier in his career, Raja held a number of leadership roles during 15 years with Citigroup including Executive Vice President & Chief Marketing Officer, Citi Global Cards; Chairman and CEO, Diners Club North America; Regional Cards Director, EMEA; and Marketing & Sales Director, Citi Gulf Markets. Before that, he spent seven years with Unilever in sales and product management roles. He began his career with Asian Paints in India. Raja received a Master of Business Administration degree from the Indian Institute of Management, in Bangalore, India, and a Bachelor of Technology degree in Chemical Engineering from Osmania University in Hyderabad, India. He is a member of the Board of Directors of PPL Corporation, a Fortune 500 power generation and distribution company, and Bon Secours Mercy Health, one of the major hospital systems in the US. He serves on the boards of Cintrifuse, a Cincinnati-based public/private startup catalyst organization, the ANA, and the New York City Ballet. Raja regularly delivers keynote speeches at esteemed marketing, health and business industry events, including the World Economic Forum, Cannes Lions, CES, SXSW, and Advertising Week. The marketing transformation work led by Raja at Mastercard has been developed into case studies at both Harvard Business School and Yale School of Management, and taught in top academic institutions around the world. Hectic is an all-in-one business management software built specifically for freelancers who arejust getting started or looking to take their freelance business to the next level. Sign up at gethecticapp.com/thestartuplife Follow The Startup Life Podcast Facebook Page Want gear from The Startup Life? Check out our gear! Follow us on Clubhouse to ask our guests questions as well.  Check out other great podcasts from The Binge Podcast Network. Written by: Dominic Lawson  Executive Producers: Dominic Lawson and Kenda Lawson Music Credits: **Show Theme**  Behind Closed Doors - Otis McDonald  **Break Theme** Cielo - Huma-Huma 

Openpath offers cutting-edge workplace safety and security solutions though touchless access control. It is a hardware and SaaS company with about 80 people. Kieran leads marketing for Openpath and has previously led marketing at Belkin and Radioshack. He has been recognized by Forbes as one of “https://www.forbes.com/sites/forbesleadershipteam/2020/10/01/the-worlds-most-influential-cmos-2020-resolute-leadership-in-transformative-times/ (The World's Most Influential CMOs 2020)”. Episode synopsis In this episode, Kieran and Erica delve into the big trends in B2B that will impact B2B SaaS marketers and the work they do, in 2021 and beyond. Kieran shares valuable real-life experiences from his career, stressing that an agile mindset is the key competency of a CMO in today's environment. We also delve into what a CEO needs to think about when hiring a CMO, considering there is no one fixed template of what a CMO should do. Highlights include:  The key trends impacting B2B CMOs today Why there is no one universal CMO role… and the core competency of a good CMO The pros and cons of marketing leaders reporting to CROs The most important emerging role in marketing Whether diversity needs to be approached in a systemic way, or whether  individual leaders should establish their own initiatives Why empathy for customers will rule in 2021… and why building ongoing relations with the end-user is critical for B2B Marketing

Every year, Sprinklr partners with Forbes and LinkedIn to present a list of the World's Most Influential CMOs. And every year I get questions about how the list was curated and ranked.  In this episode, we'll look at the process and criteria for building the list, along with some thoughts and ideas about how to use your influence to help your company.   https://sprinklr.com/worlds-50-influential-cmos-2020

Heather Malenshek started to ride motorcycles at the age of 12 in the small village of Craigellachie, Scotland. That passion for riding and a knack for marketing led her to become the Chief Marketing Officer and Senior Vice President of Marketing & Brand for the Harley-Davidson Motor Company. While she is no longer with the company, riding is still a major part of her life. Prior to Harley-Davidson, Heather worked at British Airways in the '90s. She later spent 8 years at the advertising company DDB. Forbes most recently listed her as one of the World's Most Influential CMOs in 2018 and 2019. Since the time of this recording, Heather has moved on from Harley-Davidson. While she was at the company, she did great things and loved every minute of it. Her passion for the brand is palpable, as she discusses her beginnings learning about riding motorcycles from her grandfather and what it's like to ride an electric Harley. She also talks about what it takes to evolve a brand that is over 100 years old through passion and purpose.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ryan Bonnici is CMO at G2 and he's been named as one of the World's Most Influential CMOs by Forbes. In this episode Ryan explains how you can 10X your career growth as he outlines the factors behind how he made it to the marketing C-suite before the age of 30. In addition, this episode covers: - How you can map out your career path and set goals & milestones - How to move from an individual contributor to proficient manager and manage up - The characteristics and skills Ryan looks for when hiring - How to discuss and get raises & promotions - Overcoming challenges such as imposter syndrome and career anxiety - How marketers can move into leadership positions such as VP or CMO Links G2 >> https://www.g2.com/ Trust Me I'm Lying by Ryan Holiday >> https://www.goodreads.com/book/show/13542853-trust-me-i-m-lying The Power of Now by by Eckhart Tolle >> https://www.goodreads.com/book/show/6708.The_Power_of_Now?from_search=true Follow Ryan on Twitter >> https://twitter.com/ryanbonnici Bring Change To Mind & G2 Campaign >> https://www.g2.com/g2gives/bring-change-to-mind --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward

MasterCard's Chief Marketing Officer, Raja Rajamannar Announces New Sonic Brand Experience at the Grammy Awards During Interview on Georgia Business Radio Raja Rajamannar, Mastercard CMO, Explains How the Company is Tapping into the Culture & Energy of Music's Biggest Night to Bring the Sonic Brand to Life The buildup to the GRAMMYs is always exciting, and this year as a proud sponsor, Mastercard is providing a few Priceless experiences of its own to help music fans and cardholders alike celebrate. First, learn how the brand is evolving from a two-dimensional image to a fully sensorial symbol. To showcase its new sound identity and engage music fans, the company has created a unique Sensory Lab—a one-of-a-kind space filled with interactive experiences and exclusive merchandise that will engage visitors' senses—open to the public February 8 & 9 at Fred Segal Sunset in West Hollywood. Special interview with Mastercard's Chief Marketing & Communications Officer, Raja Rajamannar, to showcase and explain how the brand is evolving to meet the demands of multisensory commerce and a rapidly changing consumer landscape. WHAT YOU'LL LEARN DURING THIS PRICELESS PREVIEW: Learn about how Camila Cabello is bringing a new sonic brand to life See music fans engage with interactive experiences at the Sensory Lab Preview the latest brand transformation and for the first time, hear the new transaction sound made with every purchase SPOKESPERSON BACKGROUND: Rajamannar is Chief Marketing & Communications Officer at Mastercard. He has been named one of the “World's Most Influential CMOs” by Forbes magazine twice, and has been globally recognized for the innovative thinking and leadership in business transformation that he has brought to executive roles across industries. AdWeek has named him as one of the “Top 50 Most Tech Savvy CMOs in the World” and one of the “Top 50 CMOs Leading Charge to Transformation”. Recently, he was named one of the “World's Most Innovation CMOs” by Business Insider. In addition, Rajamannar has been a featured speaker several times at the World Economic Forum in Davos, Switzerland. Mr. Rajamannar joined Mastercard in 2013, bringing with him more than 25 years of extensive experience as a global executive managing large P&Ls, as well as business transformation and innovation for companies in multiple industries including consumer products, financial services and healthcare. Since joining the company, he has overseen the successful rebranding of Mastercard in 2016 – the organization's first major rebrand effort in 20 years. Furthermore, Mr. Rajamannar led the integration of both Marketing and Communications to create one global integrated function. He is passionate about evolving both contemporary and classical marketing and communications skillsets to future proof the workforce. Prior to Mastercard, Mr. Rajamannar served as Chief Transformation Officer of the health insurance firm Anthem (formerly WellPoint). He helped craft the company's new business direction and strategy, managed its $11 billion Medicare Advantage business and led its $5 billion acquisition of Amerigroup. He had also served as Chief Executive, international and Chief Innovation & Marketing Officer at Humana. Earlier, Mr. Rajamannar held a number of leadership roles during 15 years with Citigroup including Global Chief Marketing Officer, Cards and Payments and Chairman and CEO, Diners Club North America. He has held senior executive leadership positions all over the globe – in North America, Europe, Asia and MEA. Before that, he spent seven years with Unilever in sales and product management roles. He began his career with Asian Paints in India. Mr. Rajamannar has been globally recognized for the innovative thinking and leadership in business transformation he has brought to executive roles across industries. He has been named one of the “World's Most Influential CMOs” by Forbes magazine twice,