AdTech Heroes - Interviews with Advertising Technology Executives

In this episode of the AdTech Heroes podcast, host Dal Gill speaks with Andy Beames, VP of Enterprise Partnerships at Samba TV, about the evolution of TV measurement, changing viewer behaviors, and the impact of on-demand content on advertising strategies. They also discuss the importance of work-life balance in the ad tech industry, generational shifts in parenting, and the need for empathy and flexibility in workplace policies. Interested in being a guest? Contact us: adtechheroespodcast.com/contact

In this episode, Dal speaks with Stephen Emsall, Head of Advanced TV at MiQ, about the evolving landscape of Connected TV (CTV) and its implications for the advertising industry. The conversation covers key learnings from 2024, predictions for 2025, the enduring relevance of linear TV, and the growing performance marketing aspect of CTV. Stephen emphasizes the need for audience-first approaches and the role of MIQ's TV intelligence tool in navigating the CTV ecosystem.

In this episode of the AdTech Heroes Podcast, Dal sits down with James Sandham, Global Head of Digital & AI Development at MullenLowe Global, to discuss the evolving landscape of AI ethics in the advertising industry.  They explore the impact of generative AI and the ethical considerations surrounding AI outputs. The conversation also delves into the evolution of AI models and how they are utilized in campaign generation, emphasizing the importance of human expertise in the process.Interested in being a guest? Contact us: ⁠adtechheroespodcast.com/contact

In this episode of the AdTech Heroes podcast, our host Dal Singh Gill sits down with Jane Ostler (EVP Global Thought Leadership at Kantar) & Tony Costella (Global Marketing and Insights Director at Heineken) to explore the evolving landscape of insights & marketing. They discuss their career paths, the importance of understanding local consumer behavior & the role of technology in gathering insights. The conversation delves into branding myths, the significance of creativity in digital advertising & innovative strategies for engaging consumers. Key topics with timestamps: 00:00 - Introduction to Insights & Careers. 05:10 - Harmonizing Human Expertise & Technology for Rapid Insights. 06:59 - Navigating Media & Advertising Analytics Trends. 10:23 - Building Brand Loyalty Through Deep Consumer Understanding. 14:10 - Adapting Brands to Evolving Market Categories. 19:33 - Building a Meaningful Brand Difference for Growth. 21:19 - Innovative Strategies: Exploring New Market Spaces. 25:11 - The Rise of High-Quality Creative Digital Advertising. 29:41 - Innovative Storytelling: Diverse Approaches in Creativity. 33:34 - Heineken's "Boring Phone" Tackles Loneliness Epidemic. 36:05 - The Ultimate Superpower for Consumer Understanding.

Relive the exclusive crossover episode of the AdTech Heroes x The Pub Way Podcast, live from the Cannes Lions in partnership with Campaign. In this special panel, our hosts, Dal Gill, VP of New Markets, and Tina Iannacchino, VP Publisher Partnerships, North America at Seedtag, were joined by industry leaders Natasha Byrne (Managing Partner UM Worldwide), Justin Barton (SVP, Digital Strategy & Partnerships Black Enterprise Magazine), and Kehinde Akiwowo (Senior Director Business Development SHE Media) to explore the power of context across screens. Catch up with them as they exchange views, thoughts and answer the question in everyone's minds: Why contextual matters now more than ever & how is helping brands connect with audiences across screens? Key takeaways: Harnessing the power of context across screens Delivering relevant content that respects user privacy Leverage AI to enhance audience engagement Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

in this episode of the AdTech Heroes podcast, our host, Dal Gill, along with guest Vikram Chande, General Manager and Sales Lead for Samsung Ads India, explores the rapidly growing sector of Connected TV (CTV) in India. Chande, who has a rich background marked by an affinity for numbers and an accidental yet successful entry into marketing, shares his comprehensive insights on the rise of CTV, driven by the pandemic-induced shift to streaming and rapid growth in smart TV sales. The discussion traverses significant topics like the current trends and anticipated growth in CTV advertising, projecting a substantial increase in smart TV penetration over the next few years, bolstered by advancements in 5G and increased data availability. Vikram emphasizes the evolving nature of CTV advertising from mainly upper-funnel branding to more performance-based approaches, touching on innovations like interactive, shoppable ads, and the importance of upskilling within the industry. Key topics with timestamps 00:00 - Embracing Continual Learning 06:19 - India's CTV Revolution: Riding the Wave of Digital Transformation 08:10 - Influence of Content Consumption on TV Purchases 13:09 - The Influence of OTTs on TV Content Consumption 14:44 - CTV Revolution: Upgrading the AdTech Landscape 17:15 - CTV Evolution: Embracing Diversity and Programmatic Advancements 21:18 - Automation and effectiveness in TV advertising 25:06 - The Future of Measurement in CTV 27:57 - CTV Education and Upskilling: Navigating the Shift in Advertising Paradigms 31:43 - Unveiling Contextual CTV: Shaping the Future of Advertising

In this episode, our host Dal sits down with Matthew Birkby (SVP, Strategic Integration at Innitiative) to discuss who should own the ad stack. During the conversation, they discussed: - How to build strategic partnerships. - Ownership of the ad stack and who plays a role. - Adaptability for success.

In this episode, our host Dal sits down with Paul Wright (Head of Uber Advertising & Eire) to discuss Uber's advertising business. During the conversation, they discussed: - Uber's advertising origin story. - Examples of companies using Uber Advertising. - How Uber is using data.

In this episode, our host Dal sits down with Alex Underwood (Global Head of Agency Development at Reddit) to discuss Reddit's advertising business. During the conversation, they discussed: - Why agencies and brands should be advertising on Reddit. - Alex's advice for brands that want to get started on Reddit. - The consumer culture shift.

In this episode, our host Dal sits down with Steve Dunlop (Founder & CEO at AMA) to discuss the future of podcast advertising. During the conversation, they discussed: - How important is audio advertising in today's world? - What is AMA role in audio advertising? - What's next for audio advertising?

In this episode, our host Dal sits down with Jeremy Fain (CEO & Co-Founder at Cognitiv) to discuss bid shading and programmatic. During the conversation, they discussed: - Jeremy's not traditional journey into entrepreneurship. - What does Cognitiv do? - What is bid shading?

In this episode, we brought on two industry leaders; Mike Shaw (Director, International Ad Sales at Roku) and Rachel Lake (UK Head of Strategy, m/SIX) to deconstruct the marketing behind the recent Barbie movie. --- During the conversation, they discussed: --- - How blending digital and physical experiences can enhance a marketing campaign's impact. - The criteria brands need to consider when selecting partnerships for cross-promotions. - How the Barbie-core movement tapped into nostalgia to create a buzz around the movie.

In this episode, our host Dal sits down with Dylan Mouratsing (Global Chief Data Officer at mSix&Partners) to data in AdTech. During the conversation, they discussed: - How the use of data within digital has changed over the years. - The role of AI in the future use of data. - The impact of the "death of the cookie" on data usage.

In this episode, our host Dal sits down with Alex Gardner (Chief Revenue Officer at Index Exchange) to discuss technology within the state of the SSP landscape. During the conversation, they discussed: - Alex's journey in ad tech/expertise - How is Index helping customers with streaming TV. - The State of the SSP landscape and the changing relationships between DSPs/SSPs.

In this special panel episode of the AdTech Heroes podcast, streamed live from Cannes in partnership with ExchangeWire, our host, Dal Gill, VP of Global Partnerships at Seedtag, is joined by industry experts to discuss our topic: ‘Beyond the Labels: Breaking Stereotypes in Advertising.'  Tune in as our guests explore the power of inclusive advertising, unmasking the biases that influence ad campaigns, & discussing the impact they have on our society. Hear from industry experts, thought leaders, & creative minds who are at the forefront of reshaping the advertising landscape. Get ready to dive into the complexities of advertising, providing a platform to discuss the transformative potential of inclusive & diverse messaging. 

In this episode, our host Dal sits down with Melissa Blaha (Head of Product, Data and Analytics at Finecast) to discuss technology within the AdTech industry. During the conversation, they discussed: ✅ How technology has changed in AdTech over the years. ✅ Championing females in technology. ✅ How addressable tv has benefited from technology in AdTech.

In this episode, our host Dal sits down with Katie Grosvenor (Chief Engagement & Growth Officer) to discuss how the agency sector has evolved over the years. --- During the conversation, they discussed: --- ✅ How styles of working have changed. --- ✅ How agencies can retain top talent. --- ✅ The importance of mentorship.

In this episode, our host Dal sits down with Tony Marlow (Chief Marketing Officer at LG Ad Solutions) to discuss Connected TV and how viewership is shifting. --- During the conversation, they discussed: --- ✅ Tony's career and his journey to being CMO. --- ✅ The evolution of Connected TV. --- ✅ LG's ad solution and what makes it unique.

In this episode, our host Dal sits down with Bichoï Bastha (Chief Revenue & Business Officer at Dailymotion) to discuss the evolution of Dailymotion as a business. --- During the conversation, they discussed: --- ✅ The history of Dailymotion and how it's evolved as a business. --- ✅ Dailymotion's key differentiator and how it competes with sites like YouTube. --- ✅ How they built their AdTech platform.

In this episode, our host Dal sits down with Clare Ritchie (SVP Global Head of Programmatic & Inhousing at Omnicom Media Group) to discuss the complexities that exist within the advertising industry. --- During the conversation, they discussed: --- ✅ Clare's journey into the advertising industry (from print to digital) --- ✅ The vital role of agencies to help simplify that complexity. --- ✅ Advice for newcomers into the advertising industry.

In this episode, our host Dal sits down with Bharat Khatri (Chief Digital Officer, APAC at Omnicom Media Group) to discuss the opportunities that come out of cookie depreciation. --- During the conversation, they discussed: --- ✅ The similarities across the APAC region. --- ✅ The shift across the industry to attention metrics. --- ✅ The opportunities of cookie depreciation.

In the latest episode of the AdTech Heroes podcast, our host Dal sits down with Alex Thomas (Brand & Safety at groupM) to discuss the Metaverse and what it means for brands. --- During the conversation, they discussed: --- ✅ The definition of the "Metaverse" and how we've got here (Web 1.0, Web 2.0 & Web 3.0) --- ✅ The types of activations brands are using in the Metaverse. --- ✅ Brand & human safety in the Metaverse.

In the latest episode of our AdTech Heroes podcast, our host Dal sits down with Seun Odeneye, Manager Director at Matterkind, to discuss how he's helped build their programmatic team. --- During the conversation, they discussed: ---

In the latest episode of our AdTech Heroes podcast, our host Dal sits down with Vin Paolozzi, Chief Investment Officer at Kinesso, to discuss the relationship between people and technology - in the context of AdTech. During the conversation, they discussed: ---

Did you know that a flight from London to Boston and back has the same carbon footprint as one million video impressions. --- Crazy, right? --- Which is exactly why for today's episode, we're talking about sustainability in the adtech world and how companies like Scope3 are trying to make ad delivery a more sustainable process.

How has OOH advertising changed over the last decade? --- Well... one *major* way it's changed is the introduction of programmatic. --- It's completely changed the way brands/agencies approach this channel and created a whole new way to view out of home. --- Which is why for today's episode, we've brought on Dom Kozak, to talk us through that "programmatic shift" --- During the conversation, Dal & Dom discussed: --- ✅ The Whitepaper campaign they ran in association with TPA Labs. --- ✅ History of OOH and how it's developed over the years. --- ✅ The elements of a great OOH campaign.

How has TV trading changed over the last decade? Has it properly adjusted to consumer change? --- These were the two questions we posed to our guest, for today's episode of AdTech Heroes. --- During the conversation, Mike & Dal discuss: --- ✅ How has TV changed and how is it adjusting to consumer change? --- ✅ Programmatic vs direct. How has that evolved? --- ✅ How do you now measure TV effectiveness?

An AdTech Heroes podcast special episode featuring a live panel of top speakers, in collaboration with The Drum. --- To gain this attention, brands must keep their marketing and branding efforts consistent, and continually work to differentiate themselves from their competition through a process that requires time, consistency, creativity, and strategy. ---- However, in this privacy-first world, it can be a vast challenge for advertisers to capture and retain their viewer's attention.

Can privacy and personalized advertising co exist? --- That's the question a lot of minds in the industry at the minute. --- Which is why for today's episode, we've brought on Shad Alter (Head of Mobile and Programmatic UA at eToro) who's got 10 years of experience in the digital industry. --- During the conversation Dal & Shad discuss: --- ✅ Today's advertising landscape. --- ✅ What the future holds for privacy. --- ✅ How eToro are tackling the privacy issue. --- Hope you enjoy the conversation :)

In this episode, Dal kicks off season #2 of the AdTech Heroes podcast live from Ibiza at Seedtag's company retreat. ---- He's joined by Daniel Freixo (VP of LATAM at Seedtag), Jordi (Head of Marketing at Seedtag), Paul Thompson (UK Country Manager at Seedtag) and Emilia Kirk (Global Head of Growth at Seedtag) --- During the discussion, Dal and the panelists discuss: ✅ Advice for new starters in the advertising industry. ✅ Do we lack creativity now in the industry? (specifically data creativity) ✅ What the future holds for Seedtag and the industry. --- Want to check out Seedtag? Website: https://www.seedtag.com/ LinkedIn: https://www.linkedin.com/company/seedtag/

In the latest episode of the AdTech Heroes podcast, we speak with Andrés Ordóñez, Chief Creative Officer at FCB Chicago, about brand values. Throughout Andrés' career, he's received top industry accolades, including 6 Andy's, 18 D&AD (1 Black), 94 Cannes Lions (2 Titanium, 2 GP), 48 One Show Pencils , 23 ADC, 31 Clios, 19 LIA, New York Festivals, WARC and 20 Effies. In addition to his role as CCO at FCB Chicago, Andrés has served as a judge on international awards shows, including The One Show, New York Festival, and the Lisbon Advertising Festival. For Andrés, a typical workday involves waking up early, about 4.30 am. He loves working in the office and being around people, returning home at 7 pm or 8 pm. Right now, his team is spending three days a week in the office. Brand values have become stronger than ever. Companies realize that customers align themselves with the values of the brands they love. And when people feel connected to a brand, they become more loyal. Andrés believes building brand values is one of the most important things happening in our industry right now. Companies need to be open and share why they exist and why their customers are important to them. Learn about the importance of brand values by tuning in to the latest episode of the AdTech Heroes podcast with Andrés Ordóñez, Chief Creative Officer at FCB Chicago. FCB Chicago We'd love to hear from you Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

In this week's episode of the AdTech Heroes podcast, we speak with Sam Tomlinson, Partner at PwC, to talk about the role of the consultancy. Sam works as the media and entertainment leader for PwC in the UK. In 2021, Sam was recognized as one of Campaign's ‘40 Over 40' influential figures in UK media. PwC is a world-recognized, multi-award-winning marketing and media assurance team, covering: Customer insight marketing Transformation and effectiveness Media assurance Audience reporting Campaign delivery At the beginning of the episode, we learn more about Sam's career. He joined PwC 22 years ago as a trained accountant and auditor. Around five years ago, Sam saw that marketing and media were becoming more important and therefore set up his team. While Sam started in accounting, he was always interested in media and is a self-confessed ‘media junkie.' Brands like working with PwC thanks to its strong experience in media and its professionalism. Sam says that the industry has warmly welcomed consultancies in general since their introduction into the sector. Toward the end of the episode, we learn that given any superhero power in tech, Sam would choose to have the ability to distinguish the truly valuable parts of digital advertising. Learn more about the role of consultancy in adtech, by tuning in to the latest episode of the AdTech Heroes podcast with Sam Tomlinson, Partner at PwC. PwC We'd love to hear from you Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

In the latest episode of the AdTech Heroes podcast, we speak with Alex Bourg, Global Senior Director of Customer Success at Cisco, to discuss customer success and retention. Throughout his career, Alex has worked in different roles in technology, from implementation and marketing to field and sales. He's worked across different regions internationally, including the US market. Alex currently lives in Madrid with his wife and three daughters. The episode begins with Alex sharing more about his career and how he got to the role he's in today. We learn that Alex has always had a passion for technology, so working in this field makes sense for him. We also learn how Alex works with his clients, how he's built trust with them, and how he's helped them perceive their value. We also learn whether Alex believes in the common idea that the client is always right. Alex discusses how his team measures success in his role and what it's like working with so much data. He also talks about the importance of having transparency with customers. Learn how Alex Bourg, Global Sr Director of Customer Success at Cisco, retains his clients so well by tuning into the latest episode of the AdTech Heroes podcast. Cisco We'd love to hear from you Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

In the latest episode of the AdTech Heroes podcast, we discuss innovation in media with Caroline Moffat, Innovation Director at Publicis Media. Caroline has over ten years of experience in the industry, with a background in digital display planning. Publicis Groupe, of Publicis Media, is a French multinational advertising and PR company. It's one of the oldest and largest marketing and communications businesses in the world by revenue. The episode begins with Caroline sharing more about her role at Publicis Media and what a day in her work life looks like. We learn how media agencies within the company work with Caroline's team and how she keeps on top of the latest innovations in the industry. We also discover how Caroline filters out the ‘good' innovations from the ‘bad'. Caroline also talks about the concept of the metaverse in detail. Metaverse is essentially a network of 3D virtual worlds focused on social connection, which doesn't really exist yet but is supposed to be the next big innovation in tech. The episode finishes with Caroline sharing what superpower in tech she would pick if she could. It would be a unified customer view to understand and show brands the true impact of their innovative activity. Discover the latest innovations in media by tuning into the latest episode of AdTech Heroes with Caroline Moffat, Innovation Director at Publicis Media. Publicis Media We'd love to hear from you Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

In this week's episode of the AdTech Heroes podcast, we discuss what it's like to be a founder in ad tech, with Gurman Hundal, Co-Founder and CEO at MiQ. MiQ is a programmatic media partner for marketers and agencies. Gurman co-founded the company in 2010 and it's since grown from strength to strength with 19 offices worldwide. The episode begins with Gurman explaining more about MiQ, such as how it started and its role in the media industry. He goes on to discuss programmatic, a growing way of buying advertising. We also discover how the company builds its tech products. We learn of Gurman's experience of doing business in India and the company culture of MiQ. Gurman also shares what a typical day in his life is like. Towards the end of the episode, Gurman gives his advice for people thinking of starting a business in ad tech: Take risks, as the worst-case scenario is never that bad. Gurman finishes the episode by answering what he'd choose as a superhero power in tech if he could. Learn what it's like to be a founder in ad tech by tuning into the latest episode of AdTech Heroes with Gurman Hundal, Co-Founder and CEO at MiQ. MiQ We'd love to hear from you Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

On this week's episode of the AdTech Heroes podcast, we speak with James Buckle, chief digital officer of PHD global business at PHD. PHD is a growth-focused media and marketing communications agency, driven by creativity and innovation. In this episode, we discuss the evolving role of agencies. James leads the digital approach across PHD's global account portfolio. After spending some years in the ad tech space, James made the jump to the agency side to apply his knowledge in the evolving digital media space. The episode begins with James explaining more about his role at PHD. James then goes on to talk about the challenges of working in his role during the pandemic. He explains that the past two years have presented both challenges and opportunities for the company. James also explains how he's seen agencies evolve since he started his career in media. A large part of the conversation is around the role ad tech has within agencies. We learn how much of the impact of ad tech is initiated by the client versus PHD. Discover the impact ad tech has had on agencies by tuning into the latest episode of the AdTech Heroes podcast, with James Buckle, chief digital officer of PHD global business at PHD. PHD We'd love to hear from you Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

In this week's episode of the AdTech Heroes podcast, we discuss the role of the CMO with Rami Zahran, Group Chief Marketing and Communications Officer of Saudi German Health. The episode begins with Rami talking about his career and background in marketing. This leads to him discussing the importance of internships to help you get your foot in the door in the world of marketing. Then, he explains more about the role of the CMO. Rami also talks about how marketing has changed and evolved since his days of working in an agency. We also learn how Rami measures success regarding health, the healthcare sector, and his work at Saudi German Health. Another topic of conversation is how the team at Saudi German Health has managed to work remotely during Covid-19. Rami explains that at first, it was challenging, but the team soon saw the many benefits that remote work offers. Finally, Rami shares what superpower in marketing he would choose if he could. Learn all about the role of the CMO by tuning into the latest episode of the AdTech Heroes podcast with Rami Zahran, Group Chief Marketing and Communications Officer of Saudi German Health. Saudi German Health We'd love to hear from you Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

In this week's episode of the AdTech Heroes podcast, we discuss diversity and inclusion with Azad Ali, Head of Performance Insight at Spark Foundry UK, and Sumeet Patpatia, Global Head of Diversity, Inclusion and Belonging at Schibsted. Azad and Sumeet talk about their backgrounds in the advertising technology industry. They go on to explain what diversity means to each of them. For Azad, diversity means bringing different views and experiences to the table. The pair talk about the changes they've seen in the ad tech industry in terms of diversity in the last ten years. They also discuss diversity more generally in the ad tech space and how some companies are improving that business area. Sumeet and Azad also discuss how companies can work to become more diverse. One way they can do this is by investing in hiring paid specialists in the role. They also answer whether they believe a particular department should be responsible for diversity and inclusion. Sumeet says that while the role typically sits in the HR department, he believes hiring diversely should be considered by all departments throughout the business. Towards the end, we learn some of the key benefits of hiring a diverse workforce. Learn more about diversity and inclusion in the ad tech industry by tuning into the latest episode of the AdTech Heroes podcast with Azad Ali, Head of Performance Insight at Spark Foundry UK, and Sumeet Patpatia, Global Head of Diversity, Inclusion and Belonging at Schibsted. Spark Foundry UK Schibsted We'd love to hear from you Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

In this week's episode of the AdTech Heroes podcast, we discuss digital recruitment with Edward Steer, Co-Founder and CEO at Sphere Digital Recruitment. Sphere Digital Recruitment places candidates in marketing, sales, analytics, product, and creative ​talent roles globally. The episode begins with Edward discussing the new plans for Sphere Digital Recruitment. Then, we learn how Covid-19 has affected specific departments within digital recruitment at the company. A highlight of the episode is Edward sharing what candidates in digital are looking for in a role. He explains that while there's always been a high demand for flexibility, this has increased after Covid-19 as working from home becomes more widespread. Pay is also one of the top factors. Edward then goes on to share advice he would give to candidates looking for a job in digital, whether they're new to the industry or have been in it for a while. Edward's advice is to really understand what you love doing and what you're best at doing before considering a role. Towards the end of the episode, Edward shares what companies can do to retain high-quality digital talent. Learn the best practices for obtaining a role in digital by tuning in to the latest episode of the AdTech Heroes podcast with Edward Steer, Co-Founder and CEO at Sphere Digital Recruitment. Sphere Digital Recruitment We'd love to hear from you Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

In this week's episode of the AdTech Heroes podcast, we interview Dom Blacklock, Vice President Programmatic at Active International. A focus of the conversation is about barter, otherwise known as corporate trade. Active International is a commercial innovation brand. It consists of a global team of business innovators, industry leaders, and financial experts dedicated to delivering new levels of financial flexibility and custom solutions for their partners to achieve more. The episode begins with Dom telling us about his background in the industry. Dom then goes on to explain what corporate trade is in rich detail, the primary topic of the podcast. Dom explains that corporate trade drives extra value for businesses. It does this by allowing them to use their stock or assets to increase spend or to fund marketing budgets or other significant business fees. We learn that Active International works with brands from various industries, including travel, energy, car manufacture, media, and more. Active International works with charities, too. The episode wraps up with Dom answering what he would choose if he could have a superpower in ad tech. Learn the ins and outs of corporate trade by tuning into the latest episode of the AdTech Heroes podcast with Dom Blacklock, Vice President Programmatic at Active International. Active International We'd love to hear from you Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

In this week's episode of the AdTech Heroes podcast, we speak with Anam Amin, Senior Digital Supply and Product Manager at Publicis Groupe, to discuss the role of the programmatic trader. Publicis Groupe is a French multinational advertising and public relations brand. It is one of the oldest and largest marketing and communications companies in the world by revenue, headquartered in Paris. Anam is based in Dubai. The episode begins with Anam sharing her background and career journey in ad tech, having spent eight years in the industry after exploring different fields. She discusses how mentors over the years have helped her gain the knowledge that she has in the industry. Anam goes on to share details of her role at Publicis Groupe and what being a senior digital supply and product manager involves. She also explains how the trader's role has changed over the years and how important they are to a company. We learn more about the hiring process of skilled traders and how most of the grads are hired through the company's internship process. We also discover that the team at Publicis Groupe is very diverse. Discover what the role of a programmatic trader involves by tuning in to the latest episode of the AdTech Heroes podcast with Anam Amin, Senior Digital Supply and Product Manager at Publicis Groupe. Publicis Groupe We'd love to hear from you Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

In this week's episode of the AdTech Heroes podcast, we discuss digital video with Barry John, Head Of Sales Operations at Channel 4. Barry begins the episode by sharing more about his background in digital advertising. We learn that Barry has worked in digital advertising for 20 years, and he initially started in ad operations and digital display. He explains that his focus has been on progressing and understanding how to develop technological solutions. Barry then goes on to discuss how he and his team have developed their roles as the digital industry has changed. Viewing behaviours and patterns are discussed, and Barry explains how Channel 4 decides when to air certain shows. He also talks about how important programmatic advertising is in his day-to-day life working at Channel 4. Barry goes on to talk about the impending death of the third-party cookie and how it affects business at Channel 4, explaining that for them, it doesn't make any difference at all. Finally, the episode wraps up with Barry sharing what he would choose as his adtech superpower if he could. Learn all about digital video by tuning in to the latest episode of the AdTech Heroes podcast with Barry John, Head Of Sales Operations at Channel 4. Channel 4 We'd love to hear from you Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

In this week's episode of AdTech Heroes podcast, we chat with Lucy Marchington, Media Director at the Financial Times. During Lucy's time at the Financial Times, she has established the audience marketing and commercial product teams, supported the growth of content sales, and changed the company's overall approach to buying. The episode begins with Lucy talking more about her career and background. With experience in selling and buying media, Lucy speaks about the differences between the two and which role she prefers. Lucy then discusses the importance of keeping up with new technology in the industry. She also talks about her evolution in the sector, explaining how her role has changed over the years. She moves on to what other competitors in the publishing industry are doing and what the Financial Times does to stand out. The hiring process of the Financial Times is also discussed. Lucy explains how the company works to find the right talent for the brand, whether hiring for sales or product roles. Lucy also speaks about the impending death of the cookie and how this has affected any changes made to the Financial Times website. The episode concludes with Lucy sharing what she expects for the future of digital advertising. Do you want to discover how the world's leading global business publication, the Financial Times, deals with digital advertising? Then tune in to this week's episode of AdTech Heroes podcast, with Lucy Marchington, Media Director at the Financial Times. Financial Times We'd love to hear from you Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

On this week's episode of the AdTech Heroes podcast, we discuss regulation in the digital advertising industry with John Doherty, Partner at Penningtons Manches Cooper LLP. Penningtons Manches Cooper is a leading UK and international law firm with offices in Europe, Asia, South America, and the United States. John is the first guest of the AdTech Heroes podcast to give a legal perspective of the digital advertising industry. The episode kicks off with John answering how regulated the digital advertising industry is currently. Working at a firm with international offices, we learn from John how regulation differs across different countries. John also answers whether he believes that the UK or European markets are leading the way when it comes to regulation in the advertising space. In the digital advertising world, Google, Facebook, and Amazon are dominating the landscape in terms of revenue and scale. In this episode, John discusses whether he believes these giant companies are taking enough responsibility for data security and privacy. Another big topic of conversation is that countries such as the UK are looking to ban junk food advertising. John gives his opinion on how he expects this ban to affect many household brands and what similar bans could mean for the digital advertising industry in the future. Learn all about regulation in the digital advertising industry from law expert and partner at Penningtons Manches Cooper LLP, John Doherty. Penningtons Manches Cooper LLP We'd love to hear from you. Schedule a call with one of our contextual advertising experts today at https://Seedtag.com.