Boutique Chat

Today Bette Bentley, founder of Skimpies, joins the podcast to talk about how she built a viral, one-product brand by solving a very real problem for women. Bette shares about inventing a product that didn't exist, showing up online when people made fun of her, and building a community of women who feel seen, not sold to. Bette shares how she turned one core product into a movement on TikTok, why live selling changed everything, and how she protects her confidence in public as a founder, mom, and creator. You'll learn: The origin of Skimpies Why no manufacturer wanted to touch her idea — until one woman said yes The 8-second TikTok about a "front wedgie" that hit 6 million views Live selling with 3 viewers… to making real daily revenue and community loyalty How she chose Marshalls/TJ Maxx as her first retail partner on purpose Join The Boutique Hub 2026 Retail Planner Bette Bentley & Skimpies Website:skimpies.com Instagram: @skimpiesbrand TikTok: @skimpiesbrand ____________________________ Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Today, Ashley Alderson dives into her favorite tool inside the 2026 Retail Planner — the Month-in-Review feature — and why it's the single most powerful habit for boutique owners who want to plan smarter and grow faster. Whether you use the Retail Planner or your own notebook, this simple system helps you turn last month's lessons into next month's wins. You'll learn: How to use the Month-in-Review to plan smarter, not harder What numbers and notes to track every single month How to analyze sales, inventory, and marketing performance The 3 pages that help you see what's really working Why reflection is the key to future growth   ✨Grab your planner today! 2026 Retail Planner Join The Boutique Hub Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Today Ryley Wimer of Savannah 7s joins Ashley to share how she built a nationally recognized western-lifestyle brand—without a storefront. We cover her flatlay & hanging photo system, seasonal shoots, simple Pinterest strategy, smart collaborations, and the ops/delegation moves that gave her time back. Plus: branding that sticks, metrics that matter, and lessons learned while growing a business and a family. You'll learn: Website-first CX and automated ordering A repeatable photo workflow that drives conversions How to repurpose shoots across every channel Collabs that deepen brand (not just hype) Ops upgrades (barcodes/bins) and time-saving delegation Join The Boutique Hub 2026 Retail Planner Ryley Wimer & Savannah 7s Website: savannahsevens.com Instagram: @savannah7s --- Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

If social media went quiet tomorrow, would your boutique keep selling? In this Five Minute Friday, we're joined by Bri and RP from Bloomley Digital, the boutique marketing pros behind countless high-performing email and SMS campaigns. They share the exact strategy to keep your sales flowing no matter what happens on social. Social media algorithms change every day, but your email list is yours. Learn how to set up automated flows, segment smartly, and finally build a marketing system that sells — even when you're off the clock. Key Takeaways:  - The “3 Rs” of great emails: right reader, right reason, right now - The six must-have automated flows that drive passive revenue - How to segment smarter, not wider — and protect your deliverability - Design and timing tips that increase open rates and conversions Whether you're just starting your email list or optimizing for better results, this episode is a crash course in selling beyond social. ➡️ Learn more about Bloomley Digital at (bloomleydigital.com)    

What does it actually take for a thriving brick-and-mortar to make eCommerce half the business in 12 months? Morgan Lancaster breaks it down—brand, photography, Shopify setup, and the paid traffic engine that flipped the switch.

In this week's Five Minute Friday, Ashley Alderson reveals the missing link that might be holding your business back—employee reviews. If you've ever said “kids these days don't work like they used to,” this episode will challenge that mindset and give you tools to lead better. Learn how to coach your team like a basketball coach, set clear goals, and raise leaders—not leavers. When your employees feel seen, heard, and supported, they become leaders in your business—not leavers. Employee reviews aren't just a formality—they're the key to building a confident, empowered, and high-performing team. Key Takeaways: The 3-question framework for stay interviews Why your team needs to know “the score of the game” How EOS and quarterly reviews bring focus and accountability How feedback conversations can unlock growth and buy-in Because when your team wins—you win.  

Are you planning like a CEO or just staying busy? In this solo episode, Ashley digs into how to plan like a CEO, not a busy entrepreneur. She breaks down the time vs. money mindset shift, her 4-part to-do list, and the weekly habits that make consistency inevitable. Ashley wraps things up with a guided tour through the 2026 Retail Planner (formerly the Boutique Boss Planner): sales and social tracking, checklists, monthly reviews, and how to use it with your manager or team. You'll Learn The CEO mindset that frees up time and scales revenue The 4 lists that remove overwhelm and increase focus How to pair paper + Trello + Google Calendar Time-blocking/theme days that stick What's inside the 2026 Retail Planner and why the monthly review pages drive smarter decisions

In this Five Minute Friday, Ashley breaks down one of the biggest questions new listeners ask: How do I start my boutique? Forget the myth of needing everything perfect from the start. Instead, learn why action, testing, and failing forward are key to launching your dream. Ashley shares the exact first steps every boutique owner should take—from protecting your brand name and trademark to defining your ideal customer avatar and building a strong foundation. If you're ready to start your boutique the right way, this episode points you in the right direction—and the Retail Owner Basics program is here to walk you through every step.

Want revenue you can count on—every month? In this episode, Ashley interviews Sarah Williams, the “queen of subscription boxes,” on exactly how to launch and scale a profitable subscription box that funds your team, your rent, and your freedom. Sarah reveals the step-by-step from her first 44 subscribers to thousands—including pricing first (then product), margin targets, retention levers, tech stack choices, and the community strategy that keeps customers! What else we talk about: Pricing first: use AOV to set price; back products into margin Margins that work: start ~45%, scale to 60–67% with buying power Retention: why community + live video drove 94% lifetime retention Upsell math: “ultimate” tiers and high-margin add-ons that subscribers love   Join The Boutique Hub Sarah Williams & Launch Your Box with Sarah Website: Launch Your Box Facebook: SubBoxwithSarah-Facebook Instagram: @howtostartasubbox Additional resources for you! ➡️ Sarah's packaging cheat sheet ➡️ Curating a box experience --- Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Looking for fresh October marketing ideas to keep your boutique top of mind?  It's time to kick off October with fresh marketing ideas!  In this Five Minute Friday episode, I'm sharing some of my favorite engagement questions that you can use on TikTok, Instagram Stories, Reels, or your Facebook group to keep your customers talking and connected. Because here's the truth: only 3% of your audience is ready to buy right now—but engagement is what keeps the other 97% thinking about you until they are. From caramel apples and candy corn to haunted houses and pumpkin pics, these quick prompts will help you boost engagement and build stronger relationships with your audience this month. If you're craving even more ideas, check out the Small Business Marketing Handbook or explore all the resources inside Boutique Hub Membership.  Join the Boutique Hub  Small Business Marketing Handbook ---------------------------------- Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube  

What if running your own Facebook ads could be the key to finally going full-time in your boutique? In this episode, I'm joined by Whitney Pope, founder of Lolo Viv and longtime Boutique Hub + Boutique Hub Black member. Whitney shares her inspiring journey from practicing law as a full-time attorney to building her boutique into a thriving career. She opens up about the challenges of balancing work, family, and a side hustle, the importance of batching and knowing your numbers, and why learning ads transformed her business. Whitney also breaks down the myths about Facebook ads, explains why licensed products matter, and shows how ads fuel everything from inventory planning to social media. Whether you're still side-hustling or ready to take the leap, this episode is full of practical strategies and encouragement for boutique owners. Whitney Pope & Lolo Viv Website: loloviv.com Facebook: facebook.com/lolovivboutique Instagram: @shoploloviv   Join The Boutique Hub Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Too many boutique owners risk their entire business without realizing it — by selling dupes, knockoffs, or unlicensed products. The consequences can be devastating, from confiscated inventory to losing everything they've worked so hard to build. In this episode of Five Minute Friday, Ashley Alderson shares the truth about trademark infringement and licensing agreements. Drawing from real-life examples in the retail industry, Ashley explains what every boutique owner needs to know to stay protected. Key takeaways from this episode: Why selling dupes is illegal, even if it seems harmless Common examples: NFL, Disney, Louis Vuitton, Starbucks, and more How licensing agreements work and what to look for as a retailer Practical steps to avoid costly legal mistakes Boutique owners put their heart and soul into building their brands. This episode is a timely reminder of how to protect that investment and avoid mistakes that could shut a business down overnight. Stay connected with Ashley and The Boutique Hub: Instagram: @ajalderson (Follow Ashley on Instagram) | @theboutiquehub Learn more: Join The Boutique Hub Community

What does it take to turn a creative outlet into a thriving brand? Today I'm joined by Laci Hewett of Saltwater Boys, who shares her journey from nurse to entrepreneur and how printing t-shirts in her closet quickly grew into a national wholesale business. Laci talks about building strong partnerships with retailers, the importance of photography and merchandising in children's apparel, and the lessons she's learned about growth, marketing, and legacy along the way. Resources: Saltwater Boys: Website | TikTok | Instagram | Facebook Laci Hewett:  LinkedIn Join The Boutique Hub Pink Friday 2025 Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

In this episode of Five Minute Friday, we're answering another frequently asked question from retailers and small business owners: How much inventory should I really have on hand? It's one of the biggest challenges boutique owners face—and getting it wrong can tie up your cash flow, leave you with dead stock, or cost you sales when you don't have enough on the floor. In this episode, Sarah from The Boutique Hub breaks down the science of buying inventory using an Open to Buy Plan, so you can stop guessing and start investing wisely.

Are you struggling to keep up with marketing while running your boutique? What if you didn't have to do it all alone? Today I sit down with Kinsey Harris, a former boutique owner who transformed her burnout into a thriving marketing agency, Boutique Bestie Solutions. Kinsey shares her journey from running a boutique to helping retailers master email, SMS, and Pinterest marketing, as well as practical strategies to build strong customer connections and drive sales.  Resources: Boutique Bestie Solutions: Website | Pinterest | Instagram | Facebook Kinsey Harris: LinkedIn Content Machine Sign Up Promo Sign Up Join The Boutique Hub Pink Friday 2025 Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

In this episode of Five Minute Friday, we're answering another frequently asked question from retailers and small business owners: What's the difference between a sale and a promotion? It's one of the most common points of confusion in retail—and getting it wrong could be costing your business profit. In this episode, Sarah from The Boutique Hub explains how to tell the difference, when to use each strategy, and how to protect your margins while driving customer engagement.

What if live selling could transform not just your sales, but the way you connect with customers? In this episode, I'm joined by Ciera Elledge of CommentSold to explore how boutiques can harness the power of social commerce. Ciera shares what sets the most successful live sellers apart, as well as how features like CommentChat, AI Clip Hero, and custom mobile apps give boutique owners the tools to work smarter, not harder, while keeping shoppers engaged and loyal.  Resources:  Learn more about CommentSold here.  CommentSold: Website | LinkedIn | Instagram | Facebook Ciera Elledge:  LinkedIn | Instagram Join The Boutique Hub Pink Friday 2025 Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

We're shifting our focus to your online presence by highlighting one of the most overlooked parts of running a retail business: your website health check. Your website isn't “set it and forget it.” Just like your inventory or sales floor, it needs regular maintenance to keep customers engaged, build trust, and avoid costly mistakes like broken links or checkout issues. A simple monthly checklist can save you from losing sales and help your brand look polished and professional.

What makes shoes a powerful addition to your boutique? Today, I'm joined by Michael Strauss of MIA Shoes, who shares how the family-owned brand evolved into a comfort-driven, fashion-forward line. Michael reveals how MIA's signature cushioned footbed and iconic white-bottom sandals reshaped the brand, why trust and merchandising are key to selling footwear, and what trends are set to define Fall and Spring 2026. Resources:  MIA Shoes: Website | Instagram  Michael Strauss:  LinkedIn | Instagram Join The Boutique Hub     Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

In this episode of Five Minute Friday, we're answering one of the most asked questions inside the Boutique Hub: How do I go live and sell? If you've been nervous about starting live selling, or you're not sure where to begin, this episode gives you the confidence and tools to just start. Live selling is one of the fastest ways to grow your boutique sales, engage your customers, and create urgency online.

What would life look like without small businesses? Today, we're diving into why they're the heartbeat of our local economies—and why their role matters more than ever during the holiday rush. I'm joined by Sara Burks, who reveals how small businesses do far more than ring up sales: they create jobs, fund community events, pay taxes, and more. Listen in as we explore how to shift attention from big-box retailers to small businesses through Pink Friday, a bold, colorful event held the Friday before Black Friday.  Resources:  Sara Burks:  LinkedIn Pink Friday 2025 Join The Boutique Hub     Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

In this episode of Five Minute Friday, we're continuing our Know Your Numbers series by breaking down another retail metrics—your turn—and how it directly impacts your cash flow and profit. If you've ever had great margins on paper but no cash in the bank, this episode will show you how to calculate your turn, understand how quickly your inventory “spoils,” and apply strategies to move product faster so you can keep money flowing through your business.

What makes a gift feel truly unforgettable? Today I'm joined by Holly Hachman of Little Red Bird Gifts, who joins the show to share her journey of building a joyful, story-driven retail space. Inspired by her mother's love for shopping, Holly chose to focus on meaningful gifts over apparel, creating a warm, inviting shop. She opens up about the power of storytelling in retail, how it shapes customer experience, and the role of signature lines in connecting with shoppers. Resources:  Holly Hachman:  Website | Facebook | Instagram Join The Boutique Hub     Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

In this episode of Five Minute Friday, we're continuing our Know Your Numbers series by showing you how to find the most important retail metrics inside your POS, financial reports, and analytics tools. Before you can improve your numbers, you need to know where to find them. This episode gives you the step-by-step to locate data like inventory, markdowns, traffic, and sales—so you can confidently apply the formulas that drive profit.

Get ready to meet Dane Cohen, the newest member of The Boutique Hub team, whose retail roots run deep! Growing up in his family's store, Lester's, a Brooklyn-based business that blossomed from a 500-square-foot shop into a specialty department store, Dane shares how those early experiences shaped his perspective on community, business, and what it really takes to succeed in retail. In this episode, he dives into the lessons learned behind the register and how he's bringing that same passion and insight to the Hub. Resources:  Dane Cohen:  LinkedIn Join The Boutique Hub     Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

In this episode of Five Minute Friday, we're continuing our Know Your Numbers series by highlighting one of the most powerful tools in your retail business: conversion rate. Your conversion rate isn't just a performance stat—it's your daily truth teller. When you track it consistently, it helps you identify whether you need more traffic or better in-store or online performance to grow your sales.

What happens when a teenage entrepreneur grows up to become the voice of a beloved boutique brand? Join us for an inspiring conversation with Haley Klockenga, Podcast & Marketing Coordinator at Glamour Farms, as she opens up about the realities of working in a fast-paced small business—juggling multiple roles, growing a team, and navigating the joys (and chaos) of motherhood. We talk candidly about faith, family, and the unexpected lessons that come from building a brand rooted in community. Resources:  Haley Klockenga: Instagram Glamour Farms: Website | Podcast   Glamour Farms first order: FIRSTORDER30 Join The Boutique Hub     Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

In this episode of Five Minute Friday, we're continuing our Know Your Numbers series by unpacking one of the most overlooked but critical metrics in retail: Initial Markup (IMU). Your IMU isn't just a pricing formula—it's your profit ceiling. And if you're not tracking it monthly, you could be limiting your growth without even realizing it.

How do you transform an unexpected rhinestone t-shirt business into a thriving clothing brand with a loyal online following? In this episode, I'm joined by Alinda Hale to talk about how adaptability, authenticity, and deep customer understanding helped her scale—especially through the challenges of COVID-19. She also shares how she brought her family into the business, embraced live selling, and built strong community ties. Resources:  Alinda Hale: Instagram Join The Boutique Hub     Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

In this episode of Five Minute Friday, we're kicking off our Know Your Numbers series by diving into two of the most important numbers every boutique owner should track daily: Average Order Value (AOV) and Units Per Transaction (UPT). These simple but powerful retail metrics offer a clear path to more revenue, better team training, and a stronger customer experience—without needing more foot traffic or major changes to your business.

Is golf the next big thing in fashion and lifestyle retail? Fresh off the PGA Show in Orlando—a major industry event that draws around 30,000 attendees—today's episode dives into how golf is transforming into a style-forward and inclusive lifestyle. Lisa Langas, Vice President of Business Development at PGA Golf Exhibitions, joins the show to highlight the growing demand for women's and boutique golf apparel, the sport's shift toward broader family participation, and how retailers can engage with these expanding markets.  Resources:  Lisa Langas: Website | LinkedIn Join The Boutique Hub     Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Where are my customers? It's the #1 question retailers ask when business slows down and it's not always about the economy or the weather. In this episode of Five Minute Friday, Sara tackles what to do when sales stall. Whether it's a seasonal dip or a concerning trend, you'll learn how to step into your customer's shoes, audit your business with fresh eyes, and get back to what made your boutique shine in the first place. We're diving into: The 3 core questions to ask when sales drop How your presence (or absence) impacts your customer's loyalty Why inventory overwhelm could be pushing people away How to reset your experience both in-store and online What to revisit if your average order value is shrinking Bottom line: Slow seasons happen but staying stuck isn't the answer. Tune in and get the tools to investigate, adapt, and rebuild your momentum.   Join The Boutique Hub Community 

Ever wonder what it takes to turn a family passion into a thriving business? Join us as we chat with Kasey & Kaitlyn Widmyer, the dynamic duo behind Marmalade, a boutique inspired by their mother, Marie Widmeyer, and her fashion dreams. From childhood lessons to steering the business through the storms of the 2007-2008 recession, they share how these experiences crafted their resilience and work ethic. Get ready to be inspired as they recount their journey from playtime in the boutique aisles to orchestrating its expansion after college, proving that perseverance and adaptability can indeed breed success even in the most challenging economies. Resources:          Kasey & Kaitlyn Widmyer (Marmalade): Instagram | Facebook | TikTok | Website         Join The Boutique Hub            Ashley Alderson: Instagram            The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

This week, Samrin Martin and Sarah Zeigler from the Atlanta Market gift & home team join us to share the latest news, events, and key buyer resources for the upcoming July Market happening in Atlanta, July 15-21.   Resources: About Atlanta Market: https://www.atlantamarket.com/ Atlanta Market Events: https://www.atlantamarket.com/Attend/Events What's New in July: https://www.atlantamarket.com/Market-Info/Whats-New Details for all upcoming Atlanta markets: https://www.americasmart.com/Markets/Market-Dates-and-Hours

What if sales didn't have to be about being pushy or intimidating, but instead about solving problems and making life better? Join us as we explore this concept with our guest, Andee Hart, who transformed her corporate sales expertise into a flourishing candle business during the pandemic. Andee's inspiring journey is a masterclass in differentiation and tenacity, from how she successfully stood out in a crowded market to how she scaled her business to hundreds of boutiques.   Listen in as we cover effective pricing strategies, as well as the critical role of personalized retailer outreach for wholesale brands. We also examine how missteps in pricing can affect perceived quality, the importance of market research, and how assuming positive intent can turn customer service challenges into opportunities for creating brand loyalty. This episode is packed with practical advice and personal anecdotes that offer a roadmap for anyone looking to scale their product-based business. Resources:  Andee Hart: Instagram | Pinterest | Podcast | LinkedIn  Hart Design Co   Join The Boutique Hub    Ashley Alderson: Instagram    The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Is your cash flow feeling tight but you're still not paying yourself? In this episode of Five Minute Friday, Sara breaks down one of the most common retail traps: tying up cash in things that don't bring you a return. From unnecessary trips to market to unused apps, pretty packaging, and impulse inventory buys, these hidden money leaks could be holding your business (and paycheck!) back. You'll learn: How to spot dead cash in your business What purchases to re-think or cut How to create a more purposeful spending plan Why paying yourself first needs to be a priority What to do today to start freeing up money Sara's challenge for you? Take a look around, your cash is there, it just might not look like dollar bills yet. Join The Boutique Hub Community 

What does it take to grow your boutique into a thriving, sustainable business? In this episode, we sit down with retail expert Sara Burks to walk through the heart of the Retail Bootcamp program, which is all about helping entrepreneurs step into the CEO role with clarity and confidence. You'll hear practical tips on finding and serving your ideal customer, using time-blocking to stay focused, and building a clear, realistic plan to expand your business. Whether you're just starting out or ready to level up, this episode is packed with real-world strategies and inspiration to help you lead your business with purpose and profit. Listen in as we dive into the financial side of running a business, from getting clear on your numbers to setting up budgets and bank accounts that actually work for you. Sara also shares why moving beyond just checking your bank balance is key to long-term success, especially for women who want to feel confident about money. She keeps it real with advice that feels doable, not overwhelming, and is rooted in real experiences of boutique successes. Don't miss her tips on using both social media and email more effectively, creating content that sells your inventory, and more.    Resources:  Sara Burks  Join The Boutique Hub    Ashley Alderson: Instagram    The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube   

This Five Minute Friday hits close to home. Ashley shares the raw, real side of what it feels like to hear those words: “Mom, you're always working.” Whether it's coming from your kids, your spouse, or even extended family, that statement can carry a heavy dose of guilt, frustration, and burnout. Ashley opens up about her own experience building The Boutique Hub while navigating the pressures of being a present wife, mom, and leader. If you're feeling stretched too thin, this episode offers both comfort and strategy. You'll walk away with a new mindset—and tools—to create better boundaries, reclaim your time, and focus on what really matters. What You'll Learn: Why “busy” isn't always effective and how to shift toward structure The power of creating a smaller “plate” for your time and energy How to use theme days, time blocking, and boundaries to avoid burnout The difference between income-generating tasks and just being busy Why real CEOs manage time differently and how you can too   Join The Boutique Hub Community Follow Ashley on Instagram 

What's it like to run a thriving boutique side by side with your partner? In this episode, Serena and Java Patterson share the inspiring story of how they transformed The Farmhouse from a local vendor space into a successful boutique rooted in community. They walk through the key moves that fueled their growth, from switching their POS system from Clover to Shopify to streamline inventory and cut fees, to using smart merchandising to create an inviting shopping experience.  Listen in to hear how they balanced tourist and local customer needs, embraced Retail Bootcamp strategies to master their financials and grow organically through social media, and more. But it's not just about business—Serena and Java also get real about what it's like to build and run a store as a couple. They talk about setting boundaries, adding humor to hectic days, and leaning on each other through the highs and lows. Whether you're dreaming of opening your own shop or looking for ways to grow with heart, this episode is packed with personal stories and practical takeaways you won't want to miss!  Resources:  Serena & Java Patterson: Instagram | Facebook | Website  Use the code BoutiqueChat for 15% off at TheFarmhouseAZ.com Join The Boutique Hub    Ashley Alderson: Instagram    The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

In this Five Minute Friday, Ashley is getting real about the numbers that actually drive growth in your business. It's not just about sales—because sales are a lagging indicator. If you want to grow, you need to start tracking the leading metrics that influence your results before they show up in your bank account. Ashley shares what she's learned from implementing the Entrepreneurial Operating System (EOS) and how having a weekly company scorecard has been a game changer for The Boutique Hub. If you're ready to lead your business like a true CEO, this episode is your starting point. What You'll Learn: Why tracking the right numbers matters more than chasing sales The difference between lagging and leading indicators The key metrics every retail scorecard should include: Average Order Value Conversion Rate Traffic Goals Inventory Aging + On Order How to empower your team by sharing the scoreboard What business owners can learn from coaching a sports team   Traction: Gino Wickman Free Retail Traffic Calculator Join The Boutique Hub Community Follow Ashley on Instagram

Struggling with excess inventory? In this episode, we sit down with Melodie van der Baan, founder of Max Retail, to explore how boutique owners can turn unsold merchandise into serious revenue. Listen in as Melodie shares her journey from sales rep to tech entrepreneur and reveals how Max Retail helps over 2,000 retailers move past-season inventory through top third-party marketplaces like eBay and Poshmark—all while staying anonymous and skipping returns. If cash flow, profit margins, and smart inventory management are on your radar, this episode is for you! Resources: Melodie van der Baan: Instagram | YouTube | LinkedIn Max Retail: Website | LinkedIn Get Your Ticket To Boutique Summit 2025 Join The Boutique Hub   Ashley Alderson: Instagram   The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

In this Five Minute Friday, Ashley is bringing the heat with a powerful reality check: Are you truly being effective in your life and business or just keeping yourself busy? If your to-do list is never-ending, your calendar is overflowing, and you're constantly wondering where the day went... this episode is for you. Ashley unpacks what it really means to move the needle in your business, show up with intention for your family, and make time for your health, without burning out. This episode will challenge how you think about your time and inspire you to create more space for what actually matters. What You'll Learn: The difference between being busy and being effective Why “busy” is often a badge of burnout What Ashley tracks on her daily “to-done” list How to spot true income-generating activities Why your calendar should reflect your actual priorities The often-overlooked cost of ignoring your health   Join The Boutique Hub Community Follow Ashley on Instagram

What does it take to future-proof the next generation in a world that's changing faster than ever? In this episode, educational consultant and award-winning innovator Britni Walz joins the show for a powerful conversation about the intersection of education, business, and technology. Britni shares her journey from high school educator to nonprofit consultant, helping young people thrive in a workforce shaped by rapid technological change. Listen in as we explore how AI is transforming education and discuss why workforce development is more critical than ever.  Resources:  Britni Walz: LinkedIn  Boutique Summit 2025   Retail Bootcamp   2025 Boutique Boss Planner    Join The Boutique Hub    Ashley Alderson: Instagram    The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

This week, we've got a special guest episode for Five Minute Friday straight from the Atlanta Apparel team! Join Sarah Beth Jackson, Director of Buyer Services, and Alejandra Trombetta, Senior Events Manager, as they dish on everything you need to know about June Atlanta Apparel, happening June 3–6, 2025. From the top categories to source (hello, Fall/Winter and Game Day!) to helpful resources for first-time attendees, this episode is your mini market guide. You'll also hear about: A denim-themed kickoff party with live music, cocktails, giveaways & more A Wednesday happy hour just for new buyers A complimentary shuttle to Westside Provisions District, where you can explore Atlanta's top restaurants and retail with exclusive perks Whether it's your first time at market or your fiftieth, this quick episode will get you excited, prepped, and ready to make the most of your time in Atlanta. Resources: About June Atlanta Apparel, including registration and hotel booking: https://www.atlanta-apparel.com/Markets/Atlanta-Apparel/June Market Events Listing: https://www.atlanta-apparel.com/Attend/Events Follow us on Social! https://www.instagram.com/apparelmarkets/ Questions? Need help registering? Email Buyers@andmore.com       Hub Members save at Market! Join the Community: https://go.theboutiquehub.com/join-boutique 

What happens when a casual conversation turns into the biggest event in boutique retail? In this episode, we're diving into the origin story of the Boutique Summit—how a spontaneous chat at the Dallas Market Center in 2013 sparked an industry-shaping movement. Listen in to hear about the challenges and triumphs of hosting the Summit, from behind-the-scenes logistics and unexpected hiccups (yes, including a fire alarm mid-panel!) to the financial lessons learned from putting on a high-impact event year after year. Resources: Get Your Ticket To Boutique Summit 2025 Join The Boutique Hub   Ashley Alderson: Instagram   The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

In this personal and honest Five Minute Friday, Ashley opens up about the behind-the-scenes reality of growing a business while navigating the emotions, expectations, and communication struggles that can come up with your spouse or partner. If you've ever felt like your spouse just doesn't get your business or you've clashed over money, time, or what success should look like, this episode is for you. Ashley shares her own experience building The Boutique Hub while married to someone with a totally different mindset, and how they learned to meet in the middle. This episode offers encouragement and actionable tools to help you turn tension into teamwork, so you both feel confident in where your business is headed. What You'll Learn: Why creatives and analytical thinkers often clash in business conversations The one thing most partners are really looking for (hint: it's not control) How to create a clear plan to cover the gap between where you are and where you want to be Tools to build trust and clarity in your relationship: Retail Traffic Formula Weekly scorecards and metrics Personal accountability plans   Free Retail Traffic Calculator  Join The Boutique Hub Community Follow Ashley on Instagram 

What's the secret to growing a thriving brand online in today's ever-changing digital world—and how can small businesses stand out? Peg Fitzpatrick, acclaimed author of The Art of Small Business Social Media: A Blueprint for Marketing Success, joins us today to break it all down. Drawing from her own experience moving from traditional marketing to social media mastery, Peg shares expert insights on growing a thriving brand online. Listen in as she explains how small business and boutique owners can identify their ideal customers, create content that truly resonates, and more. Resources: Peg Fitzpatrick: Website | Instagram | Threads | Facebook | LinkedIn The Art of Small Business Social Media: A Blueprint for Marketing Success by Peg Fitzpatrick Join The Boutique Hub   Ashley Alderson: Instagram   The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

In this Five Minute Friday episode, Ashley shares powerful and practical tips to increase your Average Order Value (AOV) -- without relying on more traffic or more hours. If you're focused on growing sales, AOV is one of the most effective metrics to improve. Ashley breaks down the difference between lagging vs. leading indicators and how small shifts in your merchandising, marketing, and customer experience can lead to major gains. From product bundling to smart styling, in-store strategy to free shipping thresholds—this episode is packed with actionable ideas to help you make more with what you already have. What You'll Learn: Why AOV matters more than you think The “you sell what you show” rule How to use bundling, layering, and cross-promotion to increase cart value Checkout and shipping strategies that encourage add-ons How education and problem-solving turn browsers into bigger buyers   Join The Boutique Hub Community Follow Ashley on Instagram

How does a personal gift idea quickly evolve into a thriving brand? Just ask Annabelle DeGrazio, a former lawyer turned entrepreneur, who joins us today to share her inspiring journey of launching a distinctive candle business from scratch. With no prior experience in candle-making, Annabelle committed to learning every aspect of in-house production to ensure top-tier quality and built a successful business. Her story highlights the power of finding a niche and embracing opportunities as they come, and it's one you won't want to miss!  Resources: Annabelle DeGrazio: Website | Instagram Boutique Summit 2025  Retail Bootcamp  2025 Boutique Boss Planner   Join The Boutique Hub   Ashley Alderson: Instagram   The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

In this Five Minute Friday, Ashley shares the mindset shift that every business owner eventually faces: what got you here won't get you there. If you've felt stuck lately, it might be time to reexamine what you're holding onto in your business. Ashley breaks down four key areas to evaluate—marketing, vendors, traffic, and team -- and offers two simple but powerful questions to move you forward. What You'll Learn: Why repeating what's worked in the past may no longer serve you How to identify new ways to test and learn in your business A framework to think about growth in a shifting industry Join The Boutique Hub Community Follow Ashley on Instagram

Ready to make smarter inventory decisions? In this episode of Boutique Chat, we're joined by our very own Samantha Conner, Director of Wholesale at The Boutique Hub, to break down the pros, cons, and strategies behind shopping in-person at market vs. buying online through platforms like Hubventory. We're sharing how to prep like a pro, use tools like the Boutique Hub's market must-see lists, and build brand relationships that fuel long-term success.  Resources: Samantha Conner: LinkedIn |  Instagram Boutique Summit 2025  Retail Bootcamp  2025 Boutique Boss Planner  Join The Boutique Hub Ashley Alderson: Instagram  The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube