StreamTime Podcast

Live rights are no longer enough for sports organisations to capture attention. On this episode of StreamTime Sports, host Chris Stone is joined by content creators Maya Stephen and Stella Tran, as well as digital producer Tom Jewell.The discussion explores how the next phase of audience growth lies with sports partnering with content creators who bring cultural relevance and built-in communities. Whether it's badminton, Formula 1 or women's soccer today's fans aren't just watching they're connecting through creators.  Key PointsSports media's blind spot: The industry's overreliance on live rights and highlightsContent creators bridging the gap: the new media connecting Gen Z and digital first audiences to sportsViral ≠ strategy: Don't chase trends, build communitiesAuthenticity rules: Fans connect with relatable, low-friction content over polished highlight reelsCulture as currency: How creators are using music, fashion and travel to unlock fandom in unexpected places

FloSports CEO Mark Floreani joins StreamTime Sports to break down how the platform is redefining sports streaming for the underserved majority. From partnering with the NCAA and AHL to landing backing from India's Dream Sports, co-hosts Nick Meacham and Chris Stone explore how FloSports is building a tech-first, fan-driven ecosystem. Key PointsHow did a $10K van-based startup grow into a $100M platform reshaping sports streaming?What made Dream Sports invest in a niche American sports company?Can subscription-based models really work for cheerleading, wrestling, and D3 college sports?How do you build an NFL-quality viewing experience—without the NFL?

From AI-powered dubbing to stripped-back broadcast vans to clever piracy countermeasures, sports streaming is undergoing a major shift. In this episode of StreamTime Sports, co-host Nick Meacham shares his key takeaways from Streaming Tech Sweden, an annual event for streaming tech in the Nordics, as well as a behind the scenes at the Ice Hockey World Championships with Infront to understand what it takes to deliver a global broadcast.Key Talking Points:How modern broadcast supply chains are being rebuilt from the ground upDYN Media proving how lean production can still scale with qualityInfront's thirty-one camera broadcast of the Ice Hockey Worlds shows innovation in actionPiracy continues to grow, but smarter deterrents are emerging 

What can a week in Sweden can teach us about the future of sports media? StreamTime Sports host Nick Meacham unpacks his recent trip in the Nordics, where he hosted a Two Circles event to uncover the key trends shaping the industry - from the rising value of fandom to the stark realities of media rights and piracy. We also hear from Dugald Macdonald, CEO of Sportable on how real-time performance data is enhancing the fan experience and broadening its media impact.  Key Points:Two Circles predicts four billion global sports fans by 2033 - driving a 50% increase in content consumptionNearly 50% of all sports fandom is formed before age 14 and why making youth focused content is more vital than everThe Nordic region leads in streaming adoption, but also highlights major piracy challenges 'Friction is the enemy,' paywalls, user experience, lack of time, and share of wallet are major blockers to lifelong fandom Sportable's performance data is key to unlocking serving super fans with knowledge 

In this episode of StreamTime Sports, Nick Meacham and Chris Stone break down a jam-packed week of developments in sports media. From ESPN's long-anticipated streaming launch and Fox's DTC entry, to YouTube's first-ever globally streamed NFL game, they explore the major shifts reshaping media rights, monetisation, and fan engagement. Plus, they dive into EA Sports live-streaming MLS matches, the WNBA's booming momentum, and Premiership Rugby's £200M comeback deal with TNT Sports. Talking Points:ESPN confirms a $30/month DTC bundle with Disney+, Hulu, and an AI-powered SportsCenterFox Sports finally join the streaming wars - too late or just in time? Could YouTube's free global NFL stream redefine live sports broadcasting?Is the NBA helping or hindering the WNBA's growth by bundling their media rights?Premiership Rugby secures a £200M deal with TNT SportsMLS and Apple continue diversifying distribution by live streaming via the EA Sports FC app

Spiideo delivered an incredible 3000 games in a single week. It's a bold demonstration of how AI is revolutionising sports production—making it faster, more scalable, and more accessible than ever before. On this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone dive into the growing role of AI in sports media. They're joined by Patrik Olsson, CEO of Spiideo and long-time innovator in AI, who shares how their technology is enabling leagues like Lega Basket Serie A to deliver high-quality broadcasts at unprecedented scale. Key Points: Overcoming production challenges with AIAchieving broadcast scalability without compromising quality How AI is unlocking new opportunities for both elite and grassroots coverageThe story behind how Italy's top basketball league was able to scale their coverage and effectively monetise their rights

As soccer increasingly moves behind digital paywalls, a key question emerges: is the sport's content strategy driving fans closer or pushing them away?From the curious absence of Uefa Nations League highlights on YouTube to the rise of Amazon Prime's one-click, low-cost PPV model, soccer's evolving approach to accessibility is creating both opportunities and obstacles.In this special episode of StreamTime Sports brought to you from the BlackBook Motorsport Forum, hosts Nick Meacham and Chris Stone break it down, examining the trade-offs between control and reach, and asking whether the industry is making it too hard for fans to engage.Key Topics:Why Uefa's decision to gate highlights behind registration walls could be turning fans awayThe critical role of YouTube in global reach and anti-piracy effortsHow Amazon Prime's PPV model is reshaping expectationsWhy discoverability is the key to unlocking long-term value and reducing subscriber churn

Less than a year into their partnership, DAZN is reportedly preparing to walk away from its deal with Ligue 1 in France. In this episode, StreamTime Sports co-hosts Nick Meacham and Chris Stone dive into Ligue 1's ongoing domestic broadcast challenges and what might come next. Plus, they cover big moves across the sports media landscape—from the NFL's holiday streaming push to updates on the FIFA Club World Cup, NBC's Peacock, and TNT Sports.Key Points:Why DAZN may be cutting ties with Ligue 1 after just one seasonCould Ligue 1 become the first major European league to go fully direct-to-consumer?The NFL adds a third Christmas Day game—what it means for streaming and the NBA?DAZN secures their first UK broadcast partner for the FIFA Club World CupAnalyzing reported financial losses at NBC Peacock and TNT Sports

NFL EVP and CMO Tim Ellis, alongside SVP of Global Brand and Consumer Marketing Marissa Solis, share how the league continues to innovate and expand its reach. From cultivating one of the most powerful brands in sport to turning football into a year-round media product, they unpack the strategies behind the NFL's enduring success.Joined by StreamTime Sports host Nick Meacham and co-host Chris Stone, the conversation dives into what fuels the NFL's marketing engine and where it's headed next. Key Topics:The NFL's “secret sauce”: passionate fans, smart media strategy — or both?Why brand image is central to the league's playbookHow the NFL became a 365-day-a-year media powerhouseThe path to replicating U.S. success on the global stage

The Phoenix Suns became one of the first American sports franchises to launch a direct-to-consumer streaming platform while other regional sports networks collapsed under financial pressure. In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone explore what it takes for sports properties to go DTC. They're joined by Dan Costello, Chief Revenue Officer of the Phoenix Suns, and Wim Sweldens, Co-Founder of Kiswe, to discuss how they brought this groundbreaking platform to life. Key Topics:The unique challenges teams face when launching a direct-to-consumer platform, compared to leagues and broadcastersWhy you're leaving money on the table if you don't offer multiple monetization optionsHow the Phoenix Suns proactively pivoted to DTC as traditional models falteredKey considerations when selecting the right technology partners

With only months to go until the inaugural tournament, can DAZN secure enough deals to justify its 1 billion dollar investment? On this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone discuss the implications of reports that the BBC and ITV will not bid for the upcoming FIFA Club World Cup, as well as breaking down other major stories in sports media.Key PointsWhy the BBC and ITV announced they are not bidding on the Club World CupDAZN's path to success for its massive investmentThe post-Messi strategy for Major League SoccerApple's evolving approach to sports media rightsReach vs Revenue – Comparing Grand Slam Track and the Diamond League's media approach for athletics 

From Sportradar getting paid to acquire IMG Arena, to the NBA investing in Reddit co-founder's new 'Twitch for sports' streaming platform, there have been a series of eye-catching investment plays across the sports landscape. On this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone look to explain these big money decisions. Key Points:What does it mean for the NBA to 'invest' in the social live-streaming platform Playback?How does FloSports' $100M investment round impact its future expansion?Why has Indian media giant Dream Sports invested in the US market via FloSports?Why is Sportradar being paid to acquire Endeavor's IMG Arena?How will MLS's use of agentic AI create 'bidirectional' DTC fan relationships?

In an age where audiences are younger, more diverse, and increasingly tech-savvy, the fight for fans has never been tougher. On this episode of StreamTime Sports hear from the CMOs of three major league sports organizations discuss how they approach developing young sports fan. Also hear from media expert Tim Stott on how broadcast specialists HBS are helping deliver sports across diverse platforms to the next generation of fans.Key Topics:How has fandom evolved from generation to generation?What can sports marketers do to better understand younger fans?How can sports organizations stand out in a competitive media landscape?Why are content creators and influencers essential to modern fandom?

From Super Bowls to the Olympic Games, NBC Sports has been a dominant force in live sports broadcasting. But as the sports media landscape rapidly evolves, how is the network adapting and staying ahead? In this episode of StreamTime Sports, co-host Nick Meacham sits down with Jon Miller, President of Acquisitions and Partnerships at NBC Sports, for an exclusive look at the network's biggest rights deals and strategic moves. With more than four decades in the game, Jon shares behind-the-scenes insight into how NBC is navigating the modern sports media landscape—from legacy partnerships to digital transformation.Key Talking Points:The return of the NBA to NBC and what it signals for the networkDeepening ties with the Olympics and what's next for the partnershipThe role of Peacock in NBC's evolving live sports strategyWhy the Premier League relationship stands out from the restNBC's push to build and own its own sports properties

The streaming revolution promised convenience, endless choices, and premium experiences, but the reality is far more complicated. Recent challenges faced by ESPN in processing pay-per-view payments for UFC's most recent event show that streaming still has work to do. In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone are joined by streaming expert Erik Ramberg, VP of Streaming at MediaKind, to unpack the challenges of sports streaming.Key Points:Why even top platforms like ESPN, Amazon, and Netflix have struggled with streaming live sportsHow streaming can propel sports media value and advertising opportunitiesHow to balance investment, risk, and reliability when building a streaming platformWhat's next for sports streaming in 2025?

With Formula 1 rumoured to be heading to Netflix and NASCAR's $7.7 billion broadcast deal, the motorsports industry looks to be making huge strides. On this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone are joined by Cian Brittle, co-host of the Mics Out podcast and SportsPro's resident motorsports writer. The trio discusses the latest news and trends in motorsports and media.Key Talking Points:Why ESPN is prepared to walk away from Formula 1Will Netflix continue to change sports streaming by acquiring Formula 1?How NASCAR's new lucrative broadcast deal will impact fansCan NASCAR expand beyond the US market?How Fox Sports is elevating IndyCarCan Liberty Media do for MotoGP what it did for Formula 1? 

Leading sports leagues like MLB and the Premier League have cancelled their existing broadcast deals with traditional broadcasters and others such as the NFL are rumoured to be considering the same as streaming platforms shake up the industry. On this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone break down this growing sports media trend and discuss who will come out on top. Key Topics:Why top sports leagues are severing traditional media partnershipsHow streaming platforms like Netflix, DAZN, and Amazon are reshaping the sports media landscapeWill Formula One reach its media targets on its new US broadcast dealWhy DAZN is betting big on basketballWill the Premier League launch a D2C platform?Why Sky is taking aim at Amazon over piracy

With the Super Bowl once again showcasing the power of premium ad inventory, sports advertising is evolving rapidly. On this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone explore how technology is reshaping monetisation strategies with industry experts Scott Young (Co-Founder, Transmit) and Jamie Dorfman (SVP Media Innovation, MediaHub). Transmit's recent report with MAGNA as part of IPG Mediabrands provides game changing data on the significance of in-game advertising as sports transitions to more digital streaming. Read the report here. Key Points:- How the traditional ad model is changing in the streaming era- Why the data says fans are more receptive to in-game advertising - How ads can be disruptive in a beneficial way - Why European markets need to adopt in-game advertising amidst stagnating media rights values- How technology is enabling dynamic ad insertions for brands into the most impactful momentsTransmit is a market leading technology platform that maximises the revenue of the world's most valuable streamed content. Their software allows streaming platforms and broadcasters to optimise monetisation by creating new in-stream inventory, filling traditional ad breaks, and developing more effective ad-pods. You can meet them at SportsPro New York on March 20-21 or learn more at https://transmit.live/

Super Bowl LIX broke viewership records, but was it true growth or clever distribution? StreamTime Sports co-hosts Nick Meacham and Chris Stone debate what the numbers really mean. The duo also break down the latest news including ESPN, Formula 1, Netflix, MLB, UEFA Champions League, and the NBA.Key Talking Points: What can we learn from Super Bowl LIX's viewership How Disney+'s bundling of ESPN could reshape sports streaming Why Nextflix makes sense for Formula 1's next broadcast deal Will Amazon be the new home of MLB Does UEFA's move to Relevant Sports mean a shift towards America Can a well funded challenger league take on the NBA

Global soccer giants Manchester United and Bayern Munich are tapping into fan passion and unlocking new revenue streams through strategic e-commerce initiatives. On this episode of StreamTime Sports hosts Nick Meacham and Chris Stone are joined by guest Tarek Müller, co-founder of SCAYLE and Thomas Pyer, Director of Growth, to deep dive into the evolution of e-commerce and how large the opportunity is for sports properties.Key Talking PointsHow have purchasing habits changed and why has sports been slow to adopt e-commerce?What makes sports properties uniquely positioned for e-commerce success?How can sports grow to be seen as recognised lifestyle brands?Why is e-commerce the crucial link in building a thriving DTC ecosystem?How and why should sports break from the traditional licensing model?

As new leagues like TGL Golf, Unrivaled Basketball, and the Kings League emerge, they're redefining media strategies and challenging traditional broadcasting models. On StreamTime Sports, hosts Nick Meacham and Chris Stone break down the approaches these leagues are taking and debate which strategies are best positioned for long-term success. The duo also take on the challenge of crafting a media blueprint for the newly announced Major League Volleyball. Key Points: Is Unrivaled overly reliant on its traditional broadcast partner TNT? Will the TGL Golf structure keep fans engaged long term? Does the Kings League need to expand to mainstream TV? Is the European League of Football's decision to ditch their DTC platform for DAZN a risky long term move? What balance should new leagues like Major League Volleyball look to set for their media strategy to fine long term sustainability?

Big tech and sports streaming giants continue to disrupt the sports media landscape, with Netflix, YouTube and DAZN all making moves in early 2025. In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone unpack the latest headlines and what they mean for the industry. Key Topics: A deep dive into DAZN's financial challenges and investors Why DAZN are looking to renegotiate with Ligue 1 Did Netflix's live sports investment pay off? How YouTube's new ad models are redefining sports monetisation Metaverse meets sport: The Australian Open's data driven media

The social media platform has received a 75 day extension to continue operations and seek a resolution in the US. On this episode of StreamTime Sports, co-hosts Chris Stone and Steve McCaskill discuss TikTok's influence on the sports industry and dive into other breaking sports media news.   Key Points: TikTok's role in the sports media ecosystem The potential impact of losing TikTok Could other social media platforms fill the TikTok void? The clever strategy behind Bleacher Report's partnership with the NFL Why Optus Sport is the latest Australian platform looking to pivot Saudi Arabia's PIF and its next strategic move into sports through DAZN

ESPN, Fubo, Netflix, Amazon, DAZN, and the NFL dominated the news headlines over the holiday season. In the first StreamTime Sports episode of 2025, host Chris Stone is joined by technology editor Steve McCaskill to break down all of the biggest stories of the opening weeks of 2025. Key Talking Points: What caused the collapse of the Venu Sports joint venture between ESPN, Fox Sports, and Warner Bros Discovery? What Fubo's merger with Hulu means for the sports streaming disruptor moving forward? Will Netflix's successful NFL and WWE forays mean more live sports investment? What is next for the Premier League and Amazon as their deal ends? Why has DAZN acquired Foxtel in Australia? Can TGL drive interest from its successful debut? 

Kicking off the New Year for StreamTime Sports host Nick Meacham hosts a conversation on launching an OTT platform. Joined by beIN Media, Feyenoord, and Kiswe the conversation discusses how OTT is shaping the media landscape. Key Points: -         OTT's evolution from novelty to necessity -         Strategic considerations for launching a streaming platform -         The transformative power of direct-to-consumer models -         Technical challenges in launching a best in class product -         Different approaches – Sports Property vs Broadcaster

As the sports industry moves into 2025, StreamTime Sports co-hosts Nick Meacham and Chris Stone look back at some of the biggest stories of 2024, while also providing bold predictions for year ahead.   Key Points: Will the NBA's recent broadcast deal be the last time we see major growth for a sports property? Will 2024 be looked back on as a landmark year for sports streaming? Why were there so many sports media joint ventures and acquisitions in 2024? And what does it mean going forward? Can X survive competition from Bluesky? Is European football in serious trouble? What's next for big tech - Amazon, YouTube, Apple? Which platforms and sports properties will deliver the biggest surprises in 2025?

With Fifa's 2025 Club World Cup rapidly approaching, soccer's global governing body has finally found a broadcast partner in DAZN. On this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone discuss the eye-catching price tag, as well as other recent news from the sports media industry.   Key Points: How was Fifa able to secure US$1 billion for the Club World Cup? Can DAZN make this investment work? What did we learn from the Bundesliga's new media rights deal? Why is Sky Sports prepared to double its investment in the World Darts Championship? Is Luke Littler the key to the PDC's success? Why is the FA Women's Championship moving to YouTube?

Live sports is one of the last appointment viewing programmes that exist for advertisers, so how can streaming platforms can take advantage? StreamTime Sports co-hosts Nick Meacham and Chris Stone discuss this, while we also hear from DAZN, EA Sports, and Transmit on new advertising formats and opportunities for sports. Key points: Why are traditionally subscription based businesses like Netflix and DAZN moving to ad-supported models? Why is sports still the best opportunity for advertisers? How can ad-supported services co-exist with subscriptions models and compliment each other? How are new ad formats helping to drive engagement and conversions? What role does technology and data play helping brands to advertise through sports streaming?

Premier League Productions (PLP), a venture established in 2004 by English football's top flight and media agency IMG to manage its international output, is set to be wound up with the league taking its content in-house. Why? SportsPro technology editor Steve McCaskill joins CEO and StreamTime Sports host Nick Meacham to answer that question, as well as a few other hot topics in the sports media space.

A live StreamTime Sports podcast featuring the industry leaders revolutionising the sports streaming landscape. Leading that conversation is SportsPro CEO and StreamTime Sports co-host, Nick Meacham, who is joined by Eduard Scott, chief operations and competitions officer at Kings League; Nicola Moffat, advisor and consultant at Viveda Consulting; and OneFootball's general manager of OTT, Yannick Ramcke.

SportsPro CEO Nick Meacham is joined by technology editor Steve McCaskill to discuss some the latest trends and news in the sports media space. Talking points: Why DAZN is charging extra for the likes of the National League and the NFL? F1's so-so growth in the US Why the PTO's approach is important for sports to follow Is Amazon back investing in new rights again?

In Monaco every year the likes of the NFL, Premier League and the NBA, get together with all of the major broadcasters at Sportel to work on the deals that shape the media industry. On this episode of StreamTime Sports co-hosts Nick Meacham and Chris Stone are joined by technology editor Steve McCaskill as he shares his insights from this year's event. Key talking points - What are the biggest whispers regarding the future of sports media values - Why Javier Tebas and LaLiga believe big tech is responsible for piracy - What to make of Two Circles continued growth with acquisition of Spring Media - Why the sports media industry is paying more attention to technology and innovation - Can rugby be a needle moving piece for Premier Sports

Rumours of the NFL considering a new season-long international series TV package has StreamTime Sports co-hosts Nick Meacham and Chris Stone wondering how much more splicing the league can do to its broadcast rights. There's also time cover some breaking sports media news across Sky Sports, Tour de France, Netflix, Turner Sports and LaLiga. Key points: Is the NFL hosting 18 international games worth it to have a new $1B TV package? Should the NFL be prioritising reach or revenue in non-US markets? Does it matter that the Tour de France and T20 Cricket are leaving free-to-air TV in the UK? Can Netflix's Sprint position superstars like Noah Lyles and Sha'Carri Richardson to keep athletics relevant between Olympic Games? Is Turner Sports interested in the Unrivalved 3x3 league or simply settling after losing the NBA? Can Free Live Sports FAST channel launches provide a lifeline for challenger sports?

Regardless of size or type of organisation the sports media ecosystem is rapidly evolving. On this episode of StreamTime Sports co-host Nick Meacham and Chris Stone discuss the industry's biggest challenges and hottest topics in advance of SportsPro Madrid.   Listeners of StreamTime Sports can receive a 30% discount for a pass to SportsPro Madid using the code STREAMTIME30 at checkout. 

From determining who has the greatest responsibility in stopping sports piracy to whether or not something actually is IP theft, StreamTime Sports host Chris Stone debates SportsPro technology editor Steve McCaskill. The pair also discuss the launch of FloCollege, a European Super Bowl, UFC's next broadcast deal, and Fubo TV's partnership with the Athletic. Key points: Why the launch of FloCollege is meaningful for the US Sports market What should fans and sports do when there are no legal broadcast partners? Who is most responsible for piracy – rights holders, broadcasters, law enforcement, or fans? Does it make sense for the NFL to have a full slate of morning games on Sunday? Have we reached a saturation point for the NFL? Would Netflix strike a deal with the UFC given its relationship with WWE? Is Fubo TV and The Athletic's partnership a good pairing? 

It's been a busy few weeks with breaking stories from NFL Media being put up for sale, DAZN's legal battle in Germany and the Fifa Club World Cup still being without a broadcaster. There's lot to discuss on this episode of StreamTime Sports, so co-hosts Nick Meacham and Chris Stone break down what you need to know about the latest stories. Key points: Why would the NFL want to sell NFL Media? Is Saudi's PIF Fund the perfect match for DAZN? What is happening in the Bundesliga between Sky Sports and DAZN? Is Netflix-ifying the NFL the correct approach? How impactful is Netflix's sponsorship approach with the upcoming Jake Paul v Mike Tyson fight? Are Fifa being unreasonable with their expectations on selling the Club World Cup? Can Dyn Media be a long term challenger for sports rights in Germany?

The scale for which AI will impact the sports industry is up for debate, so StreamTime Sports co-hosts Nick Meacham and Chris Stone decided to have at it.  Key points: Does big tech actually impact sports? What are the current practical uses for AI? Is innovation coming for your job? How can AI help leaders make decisions? 

Dating back to the 1950s in an effort to rebuild European relationships through sports, the Champions League has gone through more than just a name change. On this episode of StreamTime Sports co-hosts Nick Meacham and Chris Stone our joined by Steve McCaskill to discuss how Europe's premier club football tournament has evolved. Plus, we hear from Amazon Prime Video's sports MD, Alex Green.   Talking points: What are the origins of the Champions League? How did floodlights and television revolutionise European football? How did TEAM Marketing transform the brand of the Champions League? What is Uefa doing to protect itself from a European Super League? The allure of the Champions Legaue for Amazon and other its broadcasters

CazeTV's disruptive approach to sports coverage has seen popular Brazilian influencer Casimiro given the keys to some of the world's biggest sporting events for a unique alternative commentary. On this episode of StreamTime Sports co-hosts Nick Meacham and Chris Stone are joined by Sergio Lopes the co-founder of LiveMode to explore how the Brazilian platform is reimagining sports broadcasting. Talking points: How does Brazil's sports media market compare to American and European markets? How has CazeTV approached broadcasting traditional properties like the Olympics, World Cup, and the NFL? Why are influencers like Casimiro so impactful in driving younger audiences to sports? How does alternative commentary like CazeTV complement traditional broadcast to build new fandom? How CazeTV's approach increases opportunities for advertisers?

With an injunction being placed on Venu Sports in this episode of StreamTime Sports, Nick Meacham sits down with David Gandler, CEO of Fubo, to discuss the company's ongoing legal battle and the broader implications for the sports streaming industry. Key Points: The latest news on the injunction of Fox Sports, Warner Bros, Discovery, and ESPN's Venu Sports joint venture Assessing the financial pressure on consumers as the number and price of subscriptions increases How Fubo is leverage new ad formats and data driven strategies to boost revenue and offer more targeted advertising opportunities How Fubo's partnerships with RSNs and potential changes in localised rights could shape the future of sports streaming Balancing growth and profitability in a highly competitive and expensive market

In a social media driven world fans are demanding more content, the value of video highlights has reportedly grown 101% over the last five years. On this episode of StreamTime Sports co-hosts Nick Meacham and Chris Stone are joined by Ross Tanner, senior vice president at Magnifi to discuss the role of social media and the power of AI to monetise sports content.    Key Points: How valuable are non-live rights content and highlights? What bottlenecks do sports organisations face creating content at scale?  How is AI enhancing production and creating monetisation opportunities for highlights? How can organisations of all sizes leverage AI?  Why are highlights so impactful for driving engagement? 

With Ligue 1 and Serie A failing to secure international rights deals, two of Europe's ‘big five' leagues are foregoing traditional broadcast and opting for streaming. StreamTime Sports co-hosts Nick Meacham and Chris Stone discuss whether or not an OTT platform is a viable option for sports leagues or if it's simply the last resort of a desperate business. There's also an RSN update and a preview of some of the changing conversations set to take place at SportsPro Madrid. Talking points: What market factors have prevented Ligue 1 and Serie A from finding a traditional broadcast deal? What are the pros and cons of going direct to consumer? Does Diamond Sports Group's renewed partnerships with the NBA and NHL signal hope for RSNs?  How has sports media changed over the last ten years? What innovation will have the biggest impact on sports in 2025?

Topping out at as much as $740 per year, the cost for YouTube TV's NFL Sunday Ticket has deeply upset fans. Nick Meacham and Chris Stone discuss whether or not the price tag is justified; plus the latest news on the Venu Sports injunction; Amazon's integrations with DAZN and TNT, as well as the Bundesliga legal disputes. Key points Is the NFL responsible for Sunday Ticket's premium cost? How is Apple driving up prices? What's next for ESPN, Warner Bros Discovery and Fox with Venu? Why is Amazon collaborating with DAZN and TNT Sports? The latest on DAZN's legal action against the Bundesliga

NBC's Peacock and Discovery+ played a pivotal role in the Olympics viewership rebound at Paris 2024. StreamTime Sports co-hosts Nick Meacham and Chris Stone delve into how streaming services elevated coverage of the Summer Games, as well as covering the start of a new Premier League season and growing YouTube consumption.    What to make of the Paris 2024 viewership figures?  How impactful was streaming for the success of the Olympics? Where did the Olympics miss opportunities? How has the Premier League 'gone clear' of rival leagues? Can the Premier League continue to rely on international success? What to make of YouTube's growing connected TV consumption Will YouTube add more sports rights?

Sky Sports is the UK's dominant football broadcaster and for the kick off of the new season it has launched a batch of innovations. SteamTime Sports co-host Chris Stone is joined by technology editor Steve McCaskill to discuss how streaming is expanding Sky's already extensive sports coverage. Key points: What is Sky Sports+ and what does it mean for fans? Is the loss of the NBA responsible for Warner Bros financial downturn? How has ESPN turned around the profitability of its streaming business? Can Fubo continue its positive growth? Why DAZN's acquisition of non-league soccer matters Will Newcastle's new OTT platform offer enough to drive subscriptions?

NBC is the biggest financial backer of the Olympics but that investment has come under scrutiny after a couple of down Games. With Paris 2024 in full swing we hear from Gary Zenkel, NBC's Olympics president, on the broadcaster's welcome success so far. While StreamTime Sports host Chris Stone is also joined by Steve McCaskill to discuss latest broadcast technology on display at the Olympics. Talking points: • What is driving the rebound of Olympics viewership? • How is NBC looking to attract different audiences? • What role is streaming playing for the Olympics? • How is AI being used during the Games? Interview with Gary Zenkel – (38:45)

After years of speculation the NBA has finally reached an agreement for its new broadcaster partners from 2025. StreamTime Sports co-hosts Nick Meacham and Chris Stone discuss the impact of the NBA's decision, as well as other recent sports media news. Talking points: Why did the NBA choose ESPN, Amazon, and NBC? What is next for Warner Bros Discovery after losing the NBA? What impact will Ligue 1's new broadcast deal with DAZN and BeIN have? Will Reddit's partnership with the NFL, NBA, and MLB move the needle? Why YouTube is a perfect partner for the WSL What does Donald Trump's appearance on Bryson DeChambeau's YouTube say about the influence of athletes?

Whether it be subscriptions, PPV, or free-to-air, sports have been searching for the perfect way to monetise their content. On this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone discuss which monetisation models are overrated or underrated. Talking points: Is the NFL's free to air success replicable? Do linear broadcasters like ESPN and Sky still carry value? Are subscription services such as DAZN flawed? Can AVOD reach its full potential? Should we see more sports offered via PPV? Has FAST already fallen off?

After a decade-long absence due to ongoing NIL litigation, EA Sports is finally releasing the latest edition of its college football simulation game. StreamTime Sports co-hosts Nick Meacham and Chris Stone are joined by SportsPro technology editor Steve McCaskill to discuss the role video games play in sports media. The trio also discuss how other major rights holders such as Fifa, Wimbledon and the NBA are approaching video games. Key Points: What are the business implications of video game licensing? Why did Fifa end its relationship with EA Sports? Can video games successfully help develop younger fans? What impact can esports leagues have? What can teams, leagues, and broadcasters learn from video game streaming platforms? 

Just two years after launch and Fifa is already looking to raise $2 billion to expand its Fifa+ OTT platform. StreamTime Sports co-hosts Nick Meacham and Chris Stone analyse what Fifa is trying to do here, as well as providing their initial reactions to the NFL's legal issues with the Sunday Ticket class action suit. Key points: Why did Fifa decide to originally invest in launching its own DTC platform? Where has Fifa+ fallen short? How will Fifa invest $2bn in the platform? Can the NFL win its appeal in the Sunday Ticket class action suit? What impact could the legal dispute have on future rights negotiations, fans, and pricing?

In a summer filled with major events StreamTime Sports co-hosts Nick Meacham and Chris Stone examine their importance to broadcasters, how they differ to regular sporting competitions, and the role of social media. Key points: How do broadcasters assess the value of major events compared to the likes of the NFL, Premier League, and NBA? What role do time zones play in rights negotiations for global events? How do major events maintain fan engagement between competitions? Should major events offer greater inclusivity to athlete marketing? Why do events like Wimbledon and the Olympics excel in production quality?