Podcasts about deltatre

The 2024 StatsBomb Conference took place at Old Trafford in Manchester in October and the Leaders Performance Institute was in attendance.We spoke to the great and the good of the football analytics world, including three people speaking that day, about their thoughts on data & analytics in football, from recruitment and time management to analysis and AI.Coming up for you, we have:Liam Henshaw, a Data Analyst & First Team Scout with Hearts, who discusses his efforts to balance two roles at the Scottish Premiership club, and the constant need for context in application.Will Thomson, a Data Analyst with Hudl StatsBomb, whose research is guided by the nuances of football.Sam Gregory, the Director of Data Analytics at US Soccer, whose senior teams are preparing for World Cups in 2026 and 2027, including an edition on home soil in the men's competition.Simon Farrant, Director of Strategic Growth – Sports Data & Officiating, at Deltatre, who spoke about recruitment in the context of game models and team strategies, where compelling stories are a must.Listen above and subscribe today on iTunes, Spotify, Stitcher and Overcast, or your chosen podcast platform.

FIFA+ is the global football governing bodies own media platform, created in 2020 and launched two years later. It's one of sports biggest and most ambitious and expensive direct-to-consumer projects, and so brings together many of the threads we talk about often on Unofficial Partner; a debate that runs across the sports industry, as governing bodies, leagues and teams spend billions creating owned and operated channels as a mitigation against volatility in the media rights marketplace and the money made from their content by the big social media platforms.The conversation is peppered with phrases such as walled gardens, creative tension in the bidding process, owning the customer relationship, long tail audiences, build and they will come. FIFA+ is a poster child for these theories. But this is a conversation that goes beyond the mechanics of D2C. It's about what the leaders of big sports governing bodies want to be and the role they will seek to play over the next decade or more.Read this week's UP Newsletter for more on FIFA+ HEREGuests:Dave Roberts was one of the architects of FIFA+ in the run up to launch and in its early iterations. He's now CEO of XCel Broadcast. Hugo Sharman is CEO of StreamAMG, one of the leading players in video content and distribution for sports rights holders.Carlo Dimarchis is today known as a business media creator, The Guy with the Scarf but previously led strategy and innovation over a 34 year career at Deltatre. Michael Broughton is co-founder of Sports Investment Partners and was an advisor to FIFA on innovation and commercial strategy. Leadership in Sport MA 2024 Applications Open Applications for the next intake on the 2024 Leadership in Sport Masters are open. The Leadership in Sport Masters is designed for sports industry executives to study part-time alongside their careers.The programme is co-delivered by Loughborough University London and the Institute of Sports Humanities (ISH), experts in leadership education. Loughborough University is ranked best university in the world for sports related subjects (QS World University Rankings by Subject 2017-2023).Find out more https://www.sportshumanities.org/masters-ukor contact tom.rann@sportshumanities.orgUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

George Pyne's Bruin Capital recently sold its stake in the Two Circles marketing agency at an internal rate of return of more than 60%. That deal was just the latest exit to turn a profit for Bruin in recent years, with the respective sales of On Location to Endeavor and Deltatre to Bain Capital also generating big payouts. Here, Pyne, the founder and CEO of Bruin, talks to SportsPro CEO Nick Meacham about how the firm has struck gold with its investments in the sports industry.

A discussion about what great strategy looks like in practice with two of Europe's most storied football teams, recorded live at Leaders Week London.This is the Blueprint, the podcast brought to you by Leaders and Deltatre about straightforward strategic thinking in sport. This series teases out insights from leading industry executives about how they strategise. They'll provide a fresh perspective on sports' most recognisable organisations, with real life examples of where strategy worked (or didn't). In this episode, Leaders' Content Director David Cushnan and Deltatre's Commercial Strategy Lead Max Barnett are joined by Mike Armstrong, Chief Marketing Officer at Juventus and Patrick Jenkinson, Commercial Director of Venue and E-Commerce, at Manchester United for a special edition, recorded live on stage at Leaders Week. On 29th– 30th November, Leaders are headed to Bangalore for the first edition of Leaders Meet: India. This two-day exploration will connect global leaders in sports and media as they share ambitious plans to propel growth. To enquire attend, please visit: https://leadersinsport.com/sport-business/leaders-events/leaders-meet-innovation-india/

The Business of Sports podcast allows for in-depth interviews where guests share their expertise and career journey to date. The episodes are full of great content, topics, and case studies. The Business of Sport gives an opportunity for the next generation of sport business professionals to learn about the variety of careers and opportunities with personal journeys. For those already in the industry, it gives a fresh take on some key subject matters and personal stories of challenge and success. This Episode features Carlo de Marchis - Advisor Carlo de Marchis has a proven record of building and growing profitable sports and media technology assets on a global scale. A digital media executive, innovator, marketer, Carlo is an "ideas person", creative, a challenger, curious, passionate, and a natural evangelist for Deltatre, with whom he worked for 35 years, after being one of the original five employees. Through the years, he has led many multi-million, multi-year contracts with strategic clients and been at the core of the company's impressive growth. An early adopter of the web and digital, now focusing on OTT, D2C marketing, social, mobile, AI, AR/VR, the evolution of beyond-TV and visual storytelling. Carlo has worked on top sports events including F1, Ski World Cup, Athletics, UEFA Champions League, FIFA World Cup, NFL and the Olympics. Now considering his next steps, Carlo is the host of a podcast/newsletter "The guy with a scarf" - a title he has willingly adopted after his frequent appearances at conferences and events, with a classy Italian scarf to complete his stylish demeanour.    

In conversation with the Chief Strategy Officer at the commercial media arm of the ATP Tour.This is the Blueprint, the podcast brought to you by Leaders and Deltatre about straightforward strategic thinking in sport.This series teases out insights from leading industry executives about how they strategise. They'll provide a fresh perspective on sport's most recognisable organisations, with real life examples of where strategy worked (or didn't).This episode features Nick Bourne, whose role as Chief Strategy Officer at ATP Media is to lead the organisation's build out of new services and capabilities built on centralised data, content and platforms – and support the wider business' development as the sports media rights market continues to transform. Bourne joins Leaders' Content Director David Cushnan and Deltatre's Commercial Strategy Lead Max Barnett for an insightful discussion around execution vs planning, driving the Netflix deal and when and how strategy can sometimes fall down. 

Insights on strategic thinking with the VP of Strategy and Business Intelligence at one of the NFL's cornerstone franchises.This is the Blueprint, the podcast brought to you by Leaders and Deltatre about straightforward strategic thinking in sport.This series teases out insights from leading industry executives about how they strategise. They'll provide a fresh perspective on sports' most recognisable organisations, with real life examples of where strategy worked (or didn't).In this episode, Russell Scibetti, who created and manages the Business Intelligence department at the New York Football Giants, joins Leaders' Content Director David Cushnan and Deltatre's Commercial Strategy Lead Max Barnett to discuss strategy as alignment, how to correctly maximise use of data and how the leagues work with clubs for a fan-first approach. Note: This interview was conducted over video call, so there may be some slight distortion in the panel segment but this should not take away from your listening experience.

In conversation with the Chief Commercial Officer at the Confederation of North, Central America and Caribbean Association Football. This is the Blueprint, the podcast brought to you by Leaders and Deltatre about straightforward strategic thinking in sport. This series teases out insights from leading industry executives about how they strategise. They'll provide a fresh perspective on sports' most recognisable organisations, with real life examples of where strategy worked (or didn't). In this episode, Heidi Pellerano, who leads commercial initiatives at CONCACAF, joins Leaders' Content Director David Cushnan and Deltatre's Commercial Strategy Lead Max Barnett to outline her approach to strategic thinking, how and why investing in data is critical, and how working with member associations requires a flexible strategy. 

The Blueprint returns with a conversation with the EVP of Business Operations & Chief Strategy Officer at one of the most storied team brands in sport. This is the Blueprint, the podcast brought to you by Leaders and Deltatre about straightforward strategic thinking in sport.This series teases out insights from leading industry executives about how they strategise. They'll provide a fresh perspective on sport's most recognisable organisations, with real life examples of where strategy worked (or didn't).Kicking off season two is Alex Sugarman Executive Vice President of Business Operations and Chief Strategy Officer at the Chicago Cubs. Having spent 13 years at the famed franchise, Sugarman joins Leaders' Content Director David Cushnan and Deltatre's Commercial Strategy Lead Max Barnett for a conversation covering how to work with ownership and operationalise their goals, measuring your strategy framework, and aligning with other local teams.

On this episode of the StreamTime Podcast co-hosts Nick Meacham and Chris Stone are joined by the group of head of innovation at Deltatre, Pietro Marini. The panel discuss the future of artificial intelligence (AI), trialling new innovations, and identifying what fans what when consuming sports. • How is innovation impacting how fans consume sports? - (4:51) • How to incorporate innovation into you business strategy? - (14:22) • How impactful is AI today? - (21:52) • What are the misconceptions around AI? – (29:24) • What are the challenges trying new innovations while the delivering live sports? - (39:20)

This is an episode of The Bundle, our regular deep dive in to the sports broadcast and streaming market with regular guests Yannick Ramcke, head of OTT for OneFootball, Murray Barnett, director of the D2C consultancy and formerly of F1, World Rugby and ESPN. And we welcome Carlo De Marchis for his first appearance. Carlo spent 35 years building Deltatre until recently, where he's developed an independent consulting portfolio, which includes an excellent newsletter, A Guy With A Scarf. Conversation covers the following stories:Gianni Infantino's attack on the European broadcasters for rights to FIFA Women's World CupAre we over reading Netflix's ambitions due to it's plans to live stream a celebrity golf tournament? What does Messi's arrival in Miami mean for MLS media value and the long term Apple streaming deal Why did Bundesliga vote against p/e?This week's episode is brought to you by our friends at the Institute of Sports Humanities (ISH) and Loughborough University London.ISH and Loughborough University recently launched the new Leadership in Sport Master's course, running from Autumn 2023.Uniquely, the course has been designed for executives working in the sports industry as well as athletes seeking specialised education to support their professional development. The masters course fits alongside busy jobs and busy lives. It's ideal for people seeking to develop their impact and effectiveness in leading and managing. individuals, teams, and organisations. The mission of ISH – which is led by the former England Cricket Selector, professional cricketer and. author, Ed Smith – is to nurture and inspire sport's current and future leaders around the world.  Students on the MA Leadership in Sport programme will join an amazing ecosystem of sports experts – Loughborough University has been ranked the #1 university for sports-related subjects for the past 7 years. So the world's top sports university is working in tandem with a unique sports network at ISH. The new intake starts in October 2023 and applications are currently open. Find out more at. www.sportshumanities.org Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter @UnffclPrtnrWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 300 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

The Possibility Club podcast: Practical Bravery HYPERFAST HUMANITY!   Lives in the 21st century are now so integrated with the infrastructure of streaming technology that we've forgotten to question it. The variety, volume and speed of everything - from media to research, entertainment to sport, stock markets to multi-stakeholder conferences in 7 different simultaneous time zones - is constantly pushing the envelope of more, bigger and faster.   So who is in charge of this? Consumers? Producers? Regulators?   The special guest to explore this, is one of the UK's leading experts of streaming technology: Lee Radbourne - General Manager (EMEA), Aura   Lee Radbourne via LinkedIn https://www.linkedin.com/in/leeradbourne/?originalSubdomain=uk   Aura streaming https://thisisaura.com/   Aura via Twitter https://twitter.com/this_is_aura   Ted Lasso TV series (via Wikipedia) https://en.wikipedia.org/wiki/Ted_Lasso   Massive Interactive (now Deltatre) https://www.deltatre.com/massive   DAZN sports streaming platform https://www.dazn.com/en-GB/welcome/   “There's an element of loss of waiting, or anticipation. The Mandalorian for example, on Disney Plus, is released on a schedule now, almost like a linear show. Madness! What do you mean I can't just binge it over a weekend, like I normally do? The instant gratification comes more from an expectation.”   The Mandalorian TV series (via Wikipedia) https://en.wikipedia.org/wiki/The_Mandalorian   “Our kids have no concept of what a device is, or what a video recorder is, or even within technology, what a server is. My favourite an anecdote I keep seeing is, you ever seen kids trying to describe what the ‘save' button is? Trying to explain it was a physical three-and-a-half-inch floppy disc!”   Tik Tok fined for breaching UK data protection law (via The Guardian) https://www.theguardian.com/technology/2023/apr/04/tiktok-fined-uk-data-protection-law-breaches   Future Of Life Institute open letter to pause AI experiments https://futureoflife.org/open-letter/pause-giant-ai-experiments/   “I think it's sensible to take a pause sometimes with technology. But I think it's just one simple thing that's going to change the way we deliver stuff and make stuff more personalised. We already have good policy in place. GDPR is good policy, it does protect people.”   “The younger generation, they know the value of their data. So if there's an incentive for them and it's in their interest, they're quite happy to share data. The reason your daughter doesn't care is all her friends are on Tik Tok.”   “Whether we like it or not, commercialism and capitalism is the market of choice at the moment and that's how we make our money and there is value in the data.”   “There's a lot of dinosaurs out there who are set in their ways, and their goal is to make as much money as possible and they don't care how they do it. There's also people coming through who are now bursting into senior roles or executive roles, like myself, we grew up before the Internet, without smartphones, and we know what is important to us. That's just what good business looks like now, you have to be conscious of your social impact. How are we going to give back?”   "I'd love to get to the point where we can make a carbon neutral streaming platform.”   Mobii https://www.mobii.com/   “Unfortunately with all these things, these things take time!”   “sub one-second latency” latency via Wikipedia https://en.wikipedia.org/wiki/Latency_(engineering)   “This is game-changing for the industry and I think it'll really make a difference to the way we consume content.”   -----------   This episode was recorded in April 2023 Interviewer: Richard Freeman for always possible Editor: CJ Thorpe-Tracey for Lo Fi Arts   For more visit alwayspossible.co.uk

Business and technical personas may have different skills, and in many cases, they use different terminology. Luca Vettor (Information Architect at Deltatre) explained how Domain Driven Design and event storming create transparent communication between the two personas. What is induced and intrinsic complexity? How could we define the problem space when the customer is in a complex environment and their problems are intertwined? Luca Vettor helped us to answer these questions.References: Luca Vettor's blog

Insights from an experienced leader in one of the world's most recognisable sports franchises.This is the Blueprint, the podcast brought to you by Leaders and Deltatre about straightforward strategic thinking in sport.Over the course of the series, we've been hearing from leading industry executives about how they strategise - how do they build in flexibility? Inject creativity? Bring projects and partnerships to life? - providing fresh perspective on sport's most recognisable organisations, with real life examples of where strategy worked (or didn't).In this episode, Rose Barre, Executive Director of Sales, Service & Business Strategies at the New York Yankees, joins Leaders' Content Director David Cushnan and Deltatre's Commercial Strategy Lead Max Barnett in a conversation drawing on her 12 years experience at the heart of one of the world's most famed sports teams – she discusses the scrutiny that comes with heightened brand recognition, the discipline required for strategic thinking in the off-season and building a ticketing and engagement strategy around tourists to New York.

This year's World Cup might be about to reach its crescendo, but at Sports Loft we're already looking ahead. In this week's roundtable podcast, with an eye on the 2026 World Cup, we ask whether the US can realise its potential of becoming a soccer, ahem, football superpower and debate what's helping and what's hindering its national and domestic teams on their respective journeys. Our panel also discuss whether the launch of ChatGPT marks the true beginning of the Age of AI with respect to, and even find time to dig into why the sports sector is seeing a proliferation of new direct to consumer (DTC) products from rights holders, such as FIFA, Manchester United and others. In this edition of the Sports Loft Podcast, host Yanni Andreopoulos is joined by Daniel Kirschner, the president, CEO and co-founder of Greenfly, and Nick Goggans, co-founder and CEO of Pumpjack Dataworks. Making his debut on the pod is Pete Burns, VP of Commercial Strategy at Deltatre, who works with leading rights holders to develop their strategies for growing their own DTC business. In this episode we reference: Hypnotoad and its adoption by the TCU Horned Frogs as their mascot. All glory to the Hypnotoad. ‍

In conversation with the woman driving Formula E's media strategy.Welcome to The Blueprint, the podcast brought to you by Leaders and Deltatre for straightforward strategic thinking in sport.Over the course of the series, we're hearing from the industry's leading strategists about how they strategise: How do they build in flexibility? Inject creativity? Bring projects and partnerships to life? They'll provide fresh perspective on sport's most recognisable organisations, with real life examples of where strategy worked (or didn't), to reveal how to execute strategy successfully and avoid pitfalls. In this episode, Leaders' Head of Content David Cushnan and Deltatre's Commercial Strategy Lead Max Barnett are joined by the Chief Media Officer at Formula E, Aarti Dabas. In a candid and fascinating conversation, Dabas draws on her extensive experience both at Formula E and from her 12-year stint at the International Cricket Council to detail how organisations go about executing strategic plans, including the trade-offs needed to bring strategies to fruition and the complex task of managing a multitude of stakeholders through a strategic journey.

Come funziona Starlink, cosa è necessario per usare la costellazione di SpaceX per connettersi ad internet? È possibile bloccare i segnali nei Paesi che non vogliono che internet sia accessibile liberamente? A queste e altre domande risponde Antonio Capone, docente di telecomunicazioni al Politecnico di Milano. Torniamo poi ad occuparci di streaming video in diretta, uno dei servizi in più rapida evoluzione in tutto il mondo. Quali sono ancora oggi i limiti della tecnologia? Quali sono le prospettive e le novità? Enrico Pagliarini ne parla con Andrea Marini, AD di Deltatre, cuore tecnologico a Torino per l'azienda numero uno al mondo del settore. Con Benedetto Levi, AD di Iliad Italia parliamo del piano di risparmio energetico che ha portato la società a spegnere di notte alcune frequenze sulla rete mobile senza impatti sul servizio. Marco Pietrucci, responsabile Innovazione di Terna ci illustra le principali tecnologie utilizzate per rendere sempre più intelligente ed efficiente la rete elettrica italiana. E come sempre, Digital News, le notizie di tecnologia e innovazione più importanti della settimana.

Strategic insight from the New York Jets and the Seattle Sounders. Welcome to The Blueprint, the podcast brought to you by Leaders and Deltatre for straightforward strategic thinking in sport. Over the course of the series, we're hearing from the industry's leading strategists about how they strategise – How do they build in flexibility? Inject creativity? Bring projects and partnerships to life? They'll provide fresh perspective on sport's most recognisable organisations, with real life examples of where strategy worked (or didn't), to reveal how to execute strategy successfully and avoid pitfalls. In this episode, recorded at the Leaders Sport Business Summit in September, we're joined by two innovative leaders from the US: Chris Gargano, Founder of Gargano Leadership Group and consulting Executive Producer at the New York Jets and Maya Mendoza-Exstrom, COO at the Seattle Sounders FC and Chair of the Seattle 2026 World Cup Committee. Together with Leaders' Head of Content David Cushnan and Deltatre's Commercial Strategy Lead Max Barnett, the pair explored not only the traditional components of strategy (i.e measurement, benchmarking and constant iteration) but also how they encourage flexibility and exercise creativity as leaders in the modern age. 

This week's two-part episode of the StreamTime Podcast starts with hosts Nick Meacham and Chris Stone rounding up some of the major recent developments in the sports media industry. The pair offer their thoughts on Formula One's long-term, multi-territory media rights extension with pay-TV broadcasting giant Sky, World Rugby's acquisition of the RugbyPass digital media platform, and reports suggesting that LIV Golf has been offering to pay broadcasters to air its events. Then, in part two, SportsPro technology editor Steve McCaskill is joined by Tom Janicot, managing director of video assistant referee (VAR) specialist Vieww and director of video solutions at Sportec Solutions, a technology joint venture between Deltatre and the German Football League (DFL).  In a wide-ranging conversation, they discuss how innovations being pioneered in German soccer's top-flight Bundesliga could be applied elsewhere in the sporting world – driving performance and fan engagement.

Talking strategy with the Commercial Director of one of Europe's most dominant sports media brands.Welcome to The Blueprint, the podcast brought to you by Leaders and Deltatre for straightforward strategic thinking in sport.Over the course of the series, we'll hear from the industry's leading strategists about how they strategise – How do they build in flexibility? Inject creativity? Bring projects and partnerships to life? They'll provide fresh perspective on sport's most recognisable organisations, with real life examples of where strategy worked (or didn't), to reveal how to execute strategy successfully and avoid pitfalls.In this episode, we're joined by Yath Gangakumaran, Commercial Director at Sky Sports. Together with Leaders' Head of Content David Cushnan and Deltatre's Commercial Strategy Lead Max Barnett, Gangakumaran explores the growing complexities around partnerships between broadcasters and rights holders, navigating an increasingly fragmented media landscape, and how strategies at Sky are conceived, built and executed together with internal and external stakeholders.*This interview was recorded 19th July 2020.*

The man leading CRM and Membership at the FA takes Leaders and Deltatre inside strategy planning and execution at the world's oldest football association.Welcome to The Blueprint, the podcast brought to you by Leaders and Deltatre for straightforward strategic thinking in sport.Over the course of the series, we'll hear from the industry's leading strategists about how they strategise – How do they build in flexibility? Inject creativity? Bring projects and partnerships to life? They'll provide fresh perspective on sport's most recognisable organisations, with real life examples of where strategy worked (or didn't), to reveal how to execute strategy successfully and avoid pitfalls.In this first episode, we're joined by Paul Brierley, CRM and Membership Lead at the Football Association. Together with Leaders' Head of Content David Cushnan and Deltatre's Commercial Strategy Lead Max Barnett, Brierley discusses evolving fandom models, building a strategy around membership and participation within a multi-faceted organisation like the FA.

SportsPro chief executive Nick Meacham and community lead Chris Stone are back to round up a big week of sports media news. The pair ask why sports streaming service DAZN has raised its prices in Spain and consider whether other soccer clubs will follow Premier League side Tottenham Hotspur in launching their own over-the-top (OTT) platform. They also discuss the growing importance of TikTok in sport, as well as the implications of Andreas Heyden's move from the German Football League (DFL) to S-Nation and Bruin Capital's decision to sell streaming technology specialist Deltatre. Plus, there's time for Nick and Chris to dip into the mailbag and answer some questions from our listeners.

Scott and Eben discuss Stan Kroenke's historic few months, becoming the first owner to win both a Super Bowl (Rams) and another major U.S. title (Avalanche) in the same year. They also discuss ESPN extending F1, Roger Goodell's day in Washington, and the sale of Deltatre. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week we breakdown some financial news including the proposed sale of Deltatre, which is expected to generate $180 million of revenue in 2022 and Pixelot's raise of $161 million in funding. We also discuss Limelight's final sale price for Edgecast, which ended up valuing the company at $135 million. Mark and I also breakdown Netflix's confirmation that it is not buying Roku, details on how the Apple and MLS deal will work for viewers, and we highlight what NBCUniversal's CEO said about Peacock no longer being free for Comcast customers in the future. Companies, and services mentioned: Netflix, Roku, Peacock, Deltatre, Endeavor Streaming, Firstlight Media, Edgio, Pixelot, Apple, MLS, Bally Sports Plus, NBC Sports, ESPN+, Amazon Fire TV, YouTube TV, Sling TV, Adobe. Questions or feedback? Contact: dan@danrayburn.com

In this week's episode, podcast co-hosts Eric Fisher and Chris Russo interview Meredith McPherron, chief executive and managing partner of Drive by DraftKings. Fisher and Russo also discuss ongoing turbulence and change in the golf business spurred by the arrival of LIV Golf, Bruin Capital's sale of streaming video technology company Deltatre, Susquehanna Investment Group's new support of sportsbook PointsBet, a non-fungible token partnership involving the National Hockey League and NFT distribution platform Sweet, and moves by Fanatics chief executive Michael Rubin to sell his equity in Harris Blitzer Sports & Entertainment and further position the company into sports betting.

B2B marketing is broken. Why? Because brands often get their priorities all wrong. Jason, Senior Director at Deltatre, is working to fix it. From failing to hit the bottom line, to waiting too long to start marketing, the whole process can be tough to crack. But Jason is a passionate B2B marketer and is helping brands build audience. Daniel and Jason get into why audience building is the last competitive marketing advantage left, how to take the first step on your B2B strategy journey, and leveraging TikTok. You'll also hear why creativity is a competitive advantage and what Jason's learnt after more than a decade in the industry. And if you're looking to grow your brand through audio, you need Decibel. Within minutes, you can https://decibelads.com?utm_source=newsletter&utm_medium=email&utm_campaign=mm (launch your first audio ad campaign) with human or AI voices. Decibel makes it both EASY and EFFECTIVE to play in the audio ads space. Head to http://www.decibel.com (www.decibelads.com) to get up and running. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), I really appreciate your support!. Follow Jason: LinkedIn: https://www.linkedin.com/in/jason-bradwell-40b45751 (linkedin.com/in/jason-bradwell-40b45751) Twitter: https://twitter.com/JasonRBradwell (twitter.com/JasonRBradwell) Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing)  Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials)

In a session from SportsPro's inaugural Ignition event, Eoin Connolly talks to George Pyne, founder and chief executive of sports and entertainment investment fund Bruin Capital. George explains where Bruin identifies opportunities, its partnerships with scale-up companies like Deltatre, Two Circles, Oddschecker and TGI Sport, and how that compares with its activities in the startup space. He also lays out some of the key growth trends in sports technology, shares his thoughts on the prospects of NFTs and metaverse technologies, and discusses how the industry has changed since he moved on from IMG to set up Bruin Capital in 2015. And more good news! The SportsPro Podcast has been nominated for a Sports Podcast Award. If you like what you hear, please vote for us in the Best Sports Business Podcast category here. Please note that you will have to register first.

Deltatre est le premier fournisseur mondial de technologies pour le sport et le divertissement, offrant des solutions graphiques, de data, d'OTT et de diffusion en direct.  Aujourd'hui, l'entreprise est présente dans le monde entier à travers 20 sièges sociaux dans 18 villes clés. Son équipe internationale, composée de plus de 1 000 technologues, concepteurs et innovateurs, est animée par la passion de changer la façon dont le monde consomme le contenu en ligne.  Deltatre travail avec des fédérations sportives (FIFA, FISA, etc), des ligues (MLB, DFL, etc) et des équipes, ainsi qu'avec des opérateurs de télécommunications (BT Sports, BBC WorlWide, etc). Chaque année, ils diffusent plus d'un milliard de minutes de vidéo, dans tous les pays du monde.  Pour ce nouvel épisode, nous avons eu le plaisir d'échanger avec Benjamin Causse, Vice President, Commercial au sein de Deltatre Group. Nous avons pu discuter de sa carrière professionnelle depuis son rôle au sein de l'AJ Auxerre, de la culture du travail en France et des tendances de demain.  Le programme de cet épisode :  - Les débuts professionnels de Benjamin à l'AJ Auxerre - Son expérience au sein d'une jeune startup : Netco Sports - Présentation de Deltatre  - Le rôle du management dans une équipe internationale  - La culture du travail et la gouvernance du sport en France  - L'investissement de fond privé dans le marché du sport  - Les tendances demain : NFT, phigital, UGC, etc  - Recommandations de reportage : Last Dance (Netflix), Making Their Mark (Amazon) Si vous avez appris des choses ou si vous avez passé du bon temps avec nous, n'hésitez pas à soutenir le podcast : 1. En vous abonnant, c'est juste un petit clic

B2B tech marketers today face an almost endless selection of technologies, tools, channels, and tactics to navigate on a daily basis. When we also consider the pressure to deliver almost-immediate results in a start-up environment, things can sometimes feel slightly overwhelming. Thankfully, this week's guest has some valuable advice to help ease those challenges.In this episode, Jason Bradwell talks with Matt Dodgson about a strategic approach to B2B tech marketing which will help set you up for success.They cover;How difficult is it being a stand alone marketer in today's B2B landscape?What should you do first as a newly appointed stand alone B2B marketer?How do you decide what marketing channels to use and what to measure?Are MQLs dead?As a solo marketer / small marketing team, should you outsource execution or execute yourself?What marketing technology tools should your small B2B marketing team use?When should your B2B Startup hire its first marketer?What are the common mistakes that B2B marketers make?Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Streaming provides an opportunity to make the sports experience better online than over traditional TV. Firstlight Media and Deltatre tell us how they are helping Sportsnet Now deliver the innovations.

Today's episode features Andrea Marini, deputy CEO and group chief commercial officer of Deltatre, talking with SBJ's John Ourand about how he almost had a career in investment banking, his biggest risk and best failure, the leaders he admires and his best advice to young people. Marini was a member of SBJ's Forty Under 40 class of 2020.

Giampiero Rinaudo, a passionate Italian sports tech Entrepreneur, Founder & CEO of Deltatre. Being the CEO for the past 35 years, managing the growth over three decades with now a team of over 1,000 technologists, designers, and innovators across the world who are driven by a passion to change the way the world consumes content.    Key Highlights How it started, at the young age of 20 as a student, started to work part time in “timing support” with Olivetti – in Alpine Skiing and F1   In 1986, Deltatre was born, with three partners – continuing to service Olivetti in result and timing systems (manual time spotting at F1)  Olivetti starting to have financial problems, time to be a proper entrepreneur and start offering service to multiple clients  In 1995, about 40 people, growth in second decade driven by growth in media rights fees, especially Football  UEFA Champions League, big new client and opportunity, central results system operator  Staying at the cutting edge, working with top clients who push company to new heights and working globally  Internet and PC boom offering new opportunities, World Championship of Athletics, Gothenburg, 1995 – first real time results on the internet   Building websites and portals for Federations – clear focus to be a service provider, not in competition with our clients  In 2005 (second decade), 110 staff, two offices, heavily focused on 2-3 big clients, UEFA, FIFA, IAAF His own Entrepreneurial journey and learning – software developer turned CEO.  Learning on the job  Third decade, from 5 clients to 70 clients, streaming over the internet and social media, nearly 500 people  First Olympic streaming website for NBC at the Beijing Olympics 2008 – great success  London 2012 – first proper digital Olympics – again involved at a major level  Starting to develop “Products” for broader range of clients with smaller budget (changing from Service to Product culture) New Broadcasters clients, still focused on Europe and a few around the world  Growth funded internally until 2008, looking for growth beyond organic, Italian investor came in and Deltatre saved them during the subsequent global crisis 2016 Bruins Sports Capital (BSC), buys 75%, 25% still held by management – big growth in the US through BSC strong network  First new client(s) in the US, NFL Game Pass, then MLB, MLS OTT growth, now 50% of the business – broadcast clients  Acquisition of Massive Interactive – combining their product culture with Deltatre service culture  OTT – discussion about the evolution, the opportunities and challenge with monetization  Partnerships with Rights Holders, example with DFL (Bundesliga) and Sportec Solutions Beyond sports, a look at entertainment, Gaming & Esports Deltatre and Covid – effects on company & “one company” system & the “new normal” office culture  Look into the future of Deltatre – continued two digit growth, acquisition, etc    About Giampiero Rinaudo “When I was young, I wanted to be a timekeeper for alpine skiing,” says Deltatre's Group CEO, Giampiero. Fascinated by sports, and growing up near Turin, Italy, within easy reach of mountains, it wouldn't have been an unrealistic goal. But Giampiero, known as Gipi, would follow a related, but different, tact. After completing his Computer Science studies at the University of Turin, he took his career dream as a starting point and supercharged it. Setting up Deltatre with two partners in 1986, he combined his interests in technology and sport to produce better fan experiences across the world – an ambition which began with creating ways to record times and other sports data more accurately. “I was a lover of computers and data and I loved sports, so I thought ‘what better than setting up Deltatre?' Computers and sports were my passions,” he says. When he set up the company aged just 27, Deltatre was unsurprisingly a very different place to today. An early project involved developing software to provide more accurate timekeeping for Formula 1, with the company installing transponders within cars to ensure lap times could be measured accurately – a tactic still used to this day. Personal computers were in their infancy, meaning heavy equipment would often be carted to games. “They did the tasks we were doing at that time like record timings and inform about results,” he says. “Now we've moved in a completely different direction.” Gipi could never have foreseen the incredible growth that Deltatre would encounter. From its humble beginnings as a team of just three, to more than 1,000 technologists, designers, and thought-leaders today in 19 offices across the globe. Now a silent partner powering many of the world's most-watched events, including FIFA World Cups, UEFA Champions Leagues, ATP Tennis Tournaments, and NFL Super Bowls – to name just a few. Disruption has remained constant over the past three decades – and Gipi and employees have evolved with it rather than fervently clung on to techniques of the past. With the recent acquisition of software company Massive Interactive, which specialises in the entertainment OTT space, this has never been more true. “When I look back every year, the company is never the same as the year before; it's a constant transformation,” he says. As well as the continued growth of the company, he believes one of his biggest achievements is the culture fostered at Deltatre. “It's a very informal environment and my door is always open,” he says. And how does he want others in the company to view him? “Honest and loyal,” he says, “which I believe are also important sport values.” Outside of work, he enjoys alpine skiing, swimming, and hiking.   Follow us on our social sites for the latest updates Instagram: https://www.instagram.com/sportsentrepreneurs/ Facebook: https://www.facebook.com/marcusluerpodcast LinkedIn: https://www.linkedin.com/company/sports-entrepreneurs Website: https://marcusluer.com Podcast: https://marcusluer.com/podcast To get in touch, please email us at podcast@marcusluer.com   Feel Good by MusicbyAden https://soundcloud.com/musicbyaden Creative Commons — Attribution-ShareAlike 3.0 Unported — CC BY-SA 3.0 Free Download / Stream: https://bit.ly/_feel-good Music promoted by Audio Library https://youtu.be/bvgIqqRStcQ

Fan demand is maturing, with users calling for new ways to consume the sport they love. This has led to an explosion in investment from sports leagues and federations in building out their direct-to-consumer digital ecosystem. But managing the digital properties of dozens of teams, each with its own unique challenges and competencies, is no easy feat. In this episode of Field to Fan, hear from Erin Gripp, Jonathan Schecter, and Benjamin Causse, who dissect the risks and rewards of a league taking ownership of its digital ecosystem by deploying a multi-tenant publishing platform. The full recording of the original webinar is also available on-demand here. Field to Fan is a production of Deltatre, the global leader in fan-first video experiences. To learn more, visit www.deltatre.com. You can also connect with us on Twitter or LinkedIn.

Watching a game is no longer enough for the modern-day fan. Engagement is 3-4x higher when viewers can interact with the content. Streaming providers not yet investing in interactivity and gamification are falling behind. Join Miheer Walavalkar of LiveLike and Deltatre's Kieran Bresnan, in conversation with Deltatre's Simon Farrant, to learn about what it takes to deliver a modern-day viewing experience. Specifically, you'll learn: Specific use cases of how rights holders can introduce interactivity to a streaming experience – from influencer chats to live polling and more. How to convert passive viewers into engaged, loyal fans through interactive experiences – improving user acquisition and reducing churn. The benefits Deltatre and LiveLike's integrated over-the-top (OTT) video player and fan engagement platform can deliver. The full recording of the original webinar is also available on-demand here: https://go.deltatre.com/future-interactive-engagement-ott-livelike-deltatre.  Field to Fan is a production of Deltatre, the global leader in fan-first video experiences. To learn more, visit www.deltatre.com. You can also connect with us on Twitter or LinkedIn.

On today's episode, we dive into all things sports, theatre and podcasting with the amazing Jason Bradwell, Sr. Director of Marketing at Deltatre. As Jason says, the company "is the best kept secret in sports broadcasting.”  While Deltatre is fascinating in its own right, the success story we discussed was even more so—how to leverage a podcast to generate social proof, credibility and trust with potential customers, in industries where customers aren't terribly eager to provide/approve case studies. Jason and his team launched a podcast last year called Field to Fan, which has allowed them to get in front of 4 - 5 clients that had gone cold prior to then.   What you'll learn in this episode: A podcast isn't meant to be a sneaky play to get a customer to talk about your product, but it can happen naturally if there is no pressure. How to set measurement targets and benchmarks for your podcast. How to sell the ideas of starting a podcast to leadership. Why Jason believes every marketer should take an improv class. How to create a podcast on a shoe-string budget. How to repurpose podcast episode content. The two key functions of marketing—demand generation and brand building—and how they (should) play together. Jason's recommendations for company sponsored podcasts: Make sure you allow your customers (and other guests) to review the final episode content before pushing it live, to ensure that they are happy with what is going out there. Choose how you will measure the impact of your podcast. HINT: it doesn't need to be listenership and downloads unless your goal is to compete with media companies. Consider whether launching a podcast will make you a “big fish in a small pond” in terms of competing with competitors. Start small—don't worry about a professional studio or hiring a professional host. Don't over-prepare. It's ok to have a guideline, but focus on having real conversations rather than forcing it down the path you planned to take. Share the podcast with your sales team so they can share it with their networks. Focus on building real relationships with your guests. You'll need to listen to the full episode if you want to hear the Lightning Round, but here are a few highlights: Jason doesn't know his blood type… and apparently neither does Mike! Jason is very excited in testing out Clubhouse or Twitter Spaces this year for B2B marketing. Don't use the phrase “move the needle” around Jason... Proofpoint's POV:We at Proofpoint are obviously very much in support of podcasts as a viable marketing channel. We've launched two podcasts: this one and another show called Mixing Business with Pleasure (currently on hiatus). We've met some amazing people through podcasting. Some of our guests have turned into amazing friendships and connections, while others have turned into real business opportunities. But the most important part is how it's allowed us to create a content engine. You may come across some that will tell you that they only way to measure a company podcast is by the number of business conversations generated. We strongly disagree, for two reasons: Most people have caught on to this trick and are wary of the “podcast sales pitch." By doing this you are potentially creating an incentive for mediocre content, which won't help you across all the other channels you could leverage this content on. Sure, you can focus on building a niche audience that is in your ICP, but many people mistake that to mean you should only invite guests onto your show that are directly in that ICP. Your ICP cares about more than just listening to their peers, and you have an opportunity to facilitate that. If you're creating great content, you'll foster better relationships with your guests and listeners in the long run. Speaking of great content… in this episode Jason provides many great suggestions on how to repurpose your episode content, and there are a few in particular we want to highlight and add: Providing podcast content as assets to your sales team. Not only the full episodes, but also the micro-clips and potentially blog recaps. Creating a blog summary, though simply providing a transcript won't be enough to have any impact on SEO, and likely isn't enticing enough for someone to read unless they know the person on your show or have immense interest in the topic being discussed. We recommend  a recap style format like this one. While it does take longer (about an hour for each of our episodes) it's well worth it. Focus on the micro-content. You and your team will likely have significantly more reach on social media than you will via the podcast directories—and people on social media have short attention spans. Prioritize 2-3 short-clips from your recordings in the form of video or audiograms.  Now for the fun part—measurement—how do you measure whether your B2B podcast is successful? There are several quantitative and qualitative indicators we recommend: Are the right people (people in your ICP) engaging with the content on social media? Is your sales team leveraging podcast content assets in their outreach? Is it helping them have more conversations? Is your sales team using the podcast guest invite as a way to start conversations with prospects? Are you seeing increased brand search traffic after the podcast launches? Are prospects mentioning the podcast in their lead submission forms or on sales calls?  If this episode does anything for you, it should give you the permission and tools to start creating your own podcast. Get started and let us know how it goes! We're happy to connect if you have any questions along the way. A bit more about Jason:Jason has over a decade developing strategies for everything from niche consultancy firms to enterprise technology businesses. He believes B2B marketing is broken and is on a mission to fix it. Jason shares some of his learnings on how to do better marketing in his weekly newsletter, The B2B Bite, and interviews other amazing audience builders on his podcast, B2B Better.  Helpful Links & Resources: Jason''s LinkedIn Profile: https://www.linkedin.com/in/jason-bradwell-40b45751/ Jason's podcast: https://b2b-better.buzzsprout.com/ Jason's newsletter: https://b2bbite.substack.com/ Connect with Mike & Gaby at Proofpoint: Mike's LinkedIn Profile: https://www.linkedin.com/in/mikegrinberg/ Gaby's LinkedIn Profile: https://www.linkedin.com/in/gabriellaisrael/ LinkedIn Company Profile: https://www.linkedin.com/company/proofpoint-marketing-llc Proofpoint YouTube Channel: http://bit.ly/ProofpointonYouTube Proofpoint Website: www.proofpoint.marketing

On today's episode, we dive into all things sports, theatre and podcasting with the amazing Jason Bradwell, Sr. Director of Marketing at Deltatre. As Jason says, the company "is the best kept secret in sports broadcasting.”  While Deltatre is fascinating in its own right, the success story we discussed was even more so—how to leverage a podcast to generate social proof, credibility and trust with potential customers, in industries where customers aren't terribly eager to provide/approve case studies. Jason and his team launched a podcast last year called Field to Fan, which has allowed them to get in front of 4 - 5 clients that had gone cold prior to then.   What you'll learn in this episode: A podcast isn't meant to be a sneaky play to get a customer to talk about your product, but it can happen naturally if there is no pressure. How to set measurement targets and benchmarks for your podcast. How to sell the ideas of starting a podcast to leadership. Why Jason believes every marketer should take an improv class. How to create a podcast on a shoe-string budget. How to repurpose podcast episode content. The two key functions of marketing—demand generation and brand building—and how they (should) play together. Jason's recommendations for company sponsored podcasts: Make sure you allow your customers (and other guests) to review the final episode content before pushing it live, to ensure that they are happy with what is going out there. Choose how you will measure the impact of your podcast. HINT: it doesn't need to be listenership and downloads unless your goal is to compete with media companies. Consider whether launching a podcast will make you a “big fish in a small pond” in terms of competing with competitors. Start small—don't worry about a professional studio or hiring a professional host. Don't over-prepare. It's ok to have a guideline, but focus on having real conversations rather than forcing it down the path you planned to take. Share the podcast with your sales team so they can share it with their networks. Focus on building real relationships with your guests. You'll need to listen to the full episode if you want to hear the Lightning Round, but here are a few highlights: Jason doesn't know his blood type… and apparently neither does Mike! Jason is very excited in testing out Clubhouse or Twitter Spaces this year for B2B marketing. Don't use the phrase “move the needle” around Jason... Proofpoint's POV:We at Proofpoint are obviously very much in support of podcasts as a viable marketing channel. We've launched two podcasts: this one and another show called Mixing Business with Pleasure (currently on hiatus). We've met some amazing people through podcasting. Some of our guests have turned into amazing friendships and connections, while others have turned into real business opportunities. But the most important part is how it's allowed us to create a content engine. You may come across some that will tell you that they only way to measure a company podcast is by the number of business conversations generated. We strongly disagree, for two reasons: Most people have caught on to this trick and are wary of the “podcast sales pitch." By doing this you are potentially creating an incentive for mediocre content, which won't help you across all the other channels you could leverage this content on. Sure, you can focus on building a niche audience that is in your ICP, but many people mistake that to mean you should only invite guests onto your show that are directly in that ICP. Your ICP cares about more than just listening to their peers, and you have an opportunity to facilitate that. If you're creating great content, you'll foster better relationships with your guests and listeners in the long run. Speaking of great content… in this episode Jason provides many great suggestions on how to repurpose your episode content, and there are a few in particular we want to highlight and add: Providing podcast content as assets to your sales team. Not only the full episodes, but also the micro-clips and potentially blog recaps. Creating a blog summary, though simply providing a transcript won't be enough to have any impact on SEO, and likely isn't enticing enough for someone to read unless they know the person on your show or have immense interest in the topic being discussed. We recommend  a recap style format like this one. While it does take longer (about an hour for each of our episodes) it's well worth it. Focus on the micro-content. You and your team will likely have significantly more reach on social media than you will via the podcast directories—and people on social media have short attention spans. Prioritize 2-3 short-clips from your recordings in the form of video or audiograms.  Now for the fun part—measurement—how do you measure whether your B2B podcast is successful? There are several quantitative and qualitative indicators we recommend: Are the right people (people in your ICP) engaging with the content on social media? Is your sales team leveraging podcast content assets in their outreach? Is it helping them have more conversations? Is your sales team using the podcast guest invite as a way to start conversations with prospects? Are you seeing increased brand search traffic after the podcast launches? Are prospects mentioning the podcast in their lead submission forms or on sales calls?  If this episode does anything for you, it should give you the permission and tools to start creating your own podcast. Get started and let us know how it goes! We're happy to connect if you have any questions along the way. A bit more about Jason:Jason has over a decade developing strategies for everything from niche consultancy firms to enterprise technology businesses. He believes B2B marketing is broken and is on a mission to fix it. Jason shares some of his learnings on how to do better marketing in his weekly newsletter, The B2B Bite, and interviews other amazing audience builders on his podcast, B2B Better.  Helpful Links & Resources: Jason''s LinkedIn Profile: https://www.linkedin.com/in/jason-bradwell-40b45751/ Jason's podcast: https://b2b-better.buzzsprout.com/ Jason's newsletter: https://b2bbite.substack.com/ Connect with Mike & Gaby at Proofpoint: Mike's LinkedIn Profile: https://www.linkedin.com/in/mikegrinberg/ Gaby's LinkedIn Profile: https://www.linkedin.com/in/gabriellaisrael/ LinkedIn Company Profile: https://www.linkedin.com/company/proofpoint-marketing-llc Proofpoint YouTube Channel: http://bit.ly/ProofpointonYouTube Proofpoint Website: www.proofpoint.marketing

Roger Müller, Chief Media & Marketing Officer from the Swiss Football League (SFL), joins Hendrik Weber from Sportec Solutions (STS) and Simon Farrant from Deltatre to discuss how the SFL's recent partnership with Deltatre and STS, and a revolutionary new approach to collecting and distributing official data, will benefit the league, its fans, and key stakeholders.  The full recording of the original webinar is also available on-demand here: https://go.deltatre.com/benefits-of-data-ownership.  Field to Fan is a production of Deltatre, the global leader in fan-first video experiences. To learn more, visit www.deltatre.com. You can also connect with us on Twitter or LinkedIn.

It all started with a bet! When he and some friends needed a new job, Gilles – the only non-football fan of the group – made a bet that he would get a job in the digital group at UEFA. And guess what, he did! Since then, he's been fortunate to be at the forefront of the digital transformation of how we consume sports content. From his happy memories of UEFA, through to realising that the 2014 World Cup was the moment when digitisation of sports content truly came of age, this is a wonderful conversation full of insight. Gilles is an incredibly positive person, most definitely a glass-half-full man, and for a man who's in an industry that lost the Euro's, the Olympics and the endless mass disruption or cancellation of live sport in the last 10 months, that's fabulous to hear. He also said that his chat with us was like having a whisky with old friends, we'll take that as a huge compliment Gilles

In dieser letzten Folge vor der Winterpause sprechen wir mit Hendrik über die Bundesliga Spieldaten, die die Sportec Solutions u.a. an die Vereine ausliefert, und welche Trends sich hier in den Arbeitsweisen seitens der Vereine abzeichnen. Hendrik gibt uns Einblicke in die erst kürzlich stattgefundene Fusion mit Deltatre und die damit einhergehende Internationalisierung der Sportec Solutions. Wir schauen uns Innovationen wie z.B. die Live Spiel Analyse und allgemein die Öffnung zur Technologie im Fußball an. Abschließend werfen wir einen Blick auf das Corona Jahr im Profisport und Hendrik skizziert eine Kontaktzeitenstudie, die er in diesem Jahr durchgeführt hat. Weiterführende Links dazu findet ihr hier: https://cutt.ly/ShJAoP6 und hier: https://cutt.ly/ihJAkwQ. Nach der Winterpause geht es hier wieder ab dem 18. Januar weiter mit vielen spannenden Folgen. Bleibt gesund und munter und kommt gut ins neue Jahr. Hast du Fragen oder Themenvorschläge? Dann schreib uns an fee@feebeyer.com

George Pyne, the founder and CEO of Bruin Sports Capital, the global sports and entertainment company headquartered in New York, is one of the most knowledgeable, incisive and respected operators in the global sports industry. Callum Murray caught up with him on behalf of the Business of Sport Podcast with the International Sports Convention to ask him his views on the future of global sport. How will it emerge from the global pandemic? Where will the opportunities lie? And how is technology changing the way we view sport? In the short term – the next 12 to 36 months – “the future for game-day revenue is going to be challenging,” he warns, continuing: “The pandemic is going to be with us for a while. Mid-way through next year there's a possibility of a return to normal, but the cost of delivering a live event will go up.” Pyne continues: “Billions and billions of revenue is being taken out of the system and that going to be a shock to the system and that shock is going to last for a while.” Even if spectators are able to attend events again, Pyne expects the market to experience “turbulence” for two reasons: “Coming out of the pandemic, people will be naturally hesitant to go back to live events; “If people take 12 months off from a lifestyle decision, there's a chance that they might find other interests and not come back.” Bruin employs 15 people itself, while about 1700 work at its 18 portfolio companies. These include the likes of: Deltatre, the sports broadcast technology company whose CEO Giampiero Rinaudo was the subject of a previous Business of Sport Podcast (https://internationalsportsconvention.com/the-business-of-sport-podcast-giampiero-rinaudo-ceo-and-co-founder-deltatre/), Two Circles, the UK-based data-driven sports marketing agency; and OverTier, a joint venture with WPP which distributes NFL Game Pass, the NFL's OTT service, globally. In April, the coronavirus lockdown forced Bruin to abandon its planned sale of Deltatre for an expected figure of over $1 billion, having acquired it in 2016 for about $160 million. However, Pyne insists that he was not disappointed and that Bruin is in no hurry to put Deltatre back up for sale, saying: “We're under no pressure to anything, except for the right thing. Our thinking now is we love the management team and we're going to work to aggressively build that company. It's a global company, it works with many of the major federations and broadcasters around the world, and we're excited about the future. I see us in there for a number of years going forward.” Pyne remains upbeat about the future of the sports industry, despite the challenges it faces, predicting that it will once again return to strength in “three or four years,” because sport's intrinsic value, its unique ability to “represent” its fans, “that's not going anywhere.”

David gives us a fascinating look into his amazing career from being an intern at the Washington Capitals to leading IMG's global Consulting Business to now being a founding Partner of Bruins Sports Capital and sitting on USD 700 million in Capital to invest. Enjoy the journey.   Key Highlights Early days, from internship at the Washington Capitals to the Sports Business Daily Learning the business, how to sell, cold calling, building a network leads to the next opportunities at the NHL and then IMG IMG – over 15 years building a new Consulting practise on the back of IMG's global resources and knowledge in sports Educating Brands on how to leverage sports assets and the power of sports How to navigate potential conflict of interest, ie not being seen as just selling IMG properties Insights into Mark McCormack's, legendary founder of IMG, leadership style   IMG 2.0 under Ted Forstmann, how Private Equity changed the business discipline and made IMG an even a better company, leading to a huge exit 10 years later Bruins Sports Capital (BSC) – big picture and funding power Focus on Media, Lifestyle and Marketing services in sports BSC – smart money, not just money but huge experiences BSC 1st Fund, US$ 300 million committed capital and BSC 2nd Fund, additional US$ 600 million (US$ 700 million of dry powder) Focus of 1st Fund – companies with US$ 10 million of earnings, investing several rounds (tug in rounds) On Location Experiences (OLE), partnership with NFL and sale of business for US$ 660 million Focus on building businesses, growing companies, long term vision – not focused on exit strategies Courtside Ventures (separate VC fund, managed by 3rd party) to invest in sports tech startups How to foster collaboration between portfolio companies Current climate for existing portfolio companies Focus on platform businesses, OTT, Digital, Marketing – not focuses on distressed assets (broken businesses), focus on great businesses and great people Biggest learning from his career (find Mentors & develop communication skills, build network) No real regrets, learn from losses TSA's new mission in the region. Bring US$ 1 billion of new revenue and capital to the sports ecosystem in the next 10 years   About David Abrutyn is a top strategist and innovative leader who has transformed sports and entertainment businesses for nearly 30 years. He specializes in helping global brands, sports leagues, rights holders, and marketing agencies on the ways to capitalize on emerging growth trends, disruption, and evolving consumer behaviors. For Bruin, he sources and evaluates investment opportunities and is responsible for the company's interests in the marketing services sector, including its ownership of award-winning agencies Engine Shop and Soulsight. His work establishing On Locations Experiences – a Bruin joint venture with the NFL – set the stage for OLE's rapid growth and sale for $660M four years after launch. He has also been instrumental in the U.S. expansion of Deltatre, a Bruin media technology company, based in Turin, Italy, which now serves the most prestigious U.S. sports companies and leagues, among its global roster of clients. David joined Bruin in 2015 after 15 years at IMG, where as Senior Vice President & Global Managing Director of its Consulting, and led one of the industry's most successful practices. During his tenure the business grew from less than ten people to nearly 200 people operating in 13 countries and 50+ clients. He diversified the core capabilities of the business to include activation, communications, public relations, property consulting, public sector, and tourism. IMG's practice was also US and UK Agency of the Year multiple times and its clients achieve across-the-board accolades from the industry's most respected trade publications. David's career began in sales and marketing with the Washington Capitals before he joined The Sports Business Daily at its launch and served as Associate Publisher Sports Business Journal/Daily, now the industry's leading trade publication. After SBJ, he joined the National Hockey League's Marketing Group before moving on to IMG. In 2008, SBJ named David to its prestigious 40-Under-40 list. A University of Hartford graduate, David, his wife, and two children reside in Rye, New York.   ----------------------------------------------- If you are enjoying the Sports Entrepreneurs Podcast (SEP) series, check out our Sports Entrepreneurs Mastermind (SEM) sessions too. The SEM sessions are an extension of the SEP series, where we bring experts from around the world together for 1.5-2 hours of brainstorming, learning, discussion and connecting.  It's a live online round table format, moderated by Marcus Luer which includes a short presentation by him to set up the topic of the session and then the members will discuss, share their thoughts, ask questions and debate the topic.  The direction of the discussion is truly influenced by the participants of the given session.  It's a fascinating learning experience for everyone involved. Come join us for future sessions by getting on our mailing list.  Please register HERE ----------------------------------------------- https://marcusluer.com https://marcusluer.com/mastermind

If you've never heard of Deltatre, and you're a sports fan, you've almost certainly seen their work, whether in the form of statistics, graphics, some of the world's top sports websites and mobile applications, or in the burgeoning OTT market for streaming live sports. Historically, the Turin-based TV technology company has been involved behind the scenes in some of sport's greatest events, from Olympic Games to Fifa World Cups. In our latest episode of the Business of Sport Podcast with the International Sports Convention, Callum Murray's guest is Giampero Rinaudo, Deltatre's chief executive and co-founder. In this episode, we look at sports broadcasting after the lockdown and ask Giampiero: ‘How will the way the industry delivers sport and the way we watch it have changed?' Founded 34 years ago, “not before the internet, but before the PC,” as Rinaudo puts it, Deltatre has grown up alongside the sports broadcasting industry, often pioneering the changes that have conditioned the way we watch sport on TV. With 50 per cent of its workload now deriving from the OTT industry, its workforce is now over 1,000 strong, based at its HQ in Turin, in London and in other centres across the world. Since Bruin Sports Capital, the US sports investment group, took a 75-per-cent stake in the company in 2015, that workload is increasingly focused on US sports – all four of the US major leagues are Deltatre clients. Notably, the company is responsible for handling technical delivery worldwide of NFL Game Pass, the league's international OTT service, as well as delivering the websites of all 32 of the NFL's teams. In December, Bruin also acquired Two Circles, the UK-based data-driven marketing agency, opening up new opportunities for Deltatre to use data to interact with TV viewers. “We are going to become more and more a data-led platform to collect and understand the behaviour of the users,” says Rinaudo. Deltatre is also helped in this ambition by the recent launch of its own data-driven, real-time platform mtribes. Using mtribes, Deltatre is able to analyse viewers' habits to discover that, for example, a viewer is interested in certain players, or only wants to watch highlights. This enables Deltatre to ‘personalise' a digital offer. “I can show you something that is different from what I show to somebody else, because I know that you like this particular content. And all this is done in real time,” says Rinaudo. One remaining sports media sector in which Deltatre is not yet involved is e-Sports, and Rinaudo says that the company is seeking to find a role and to invest in this area. “I've been watching some Formula 1 virtual races,” he adds, “and they are fun. That's something that will continue to grow in the future. This is something where Deltatre should have a major role.” As for his management style, Rinaudo's policy is unchanged, despite the growth of the company from its three founders to its present scale. “I tend to delegate,” he says. “My motto is that for any specific task, there is always somebody better than me. I think I'm good at choosing, maintaining and orchestrating a strong management group.”

Winston Churchill once said “Of all the talents bestowed upon men, none is so precious as the gift of oratory. He who enjoys it wields the power more durable than that of a great king...“. As an executive, are you making the most of your speaking skills? Steve Trister has been a public speaking & communication skills coach since 2007. Using his skills as a former professional comedy actor he is able to transfer the tools and techniques of stage and screen, into a tangible method for business professionals to become more memorable, influential and engaging every time they speak. Since 2007 he has worked with many senior leaders. His clients include Cisco Systems, BT Wholesale, Vodaphone, Deltatre & many others. Join us to hear us discuss the essential keys that help senior executives to quickly accelerate the quality of their speaking and communication skills!

Winston Churchill once said “Of all the talents bestowed upon men, none is so precious as the gift of oratory. He who enjoys it wields the power more durable than that of a great king...“. As an executive, are you making the most of your speaking skills? Steve Trister has been a public speaking & communication skills coach since 2007. Using his skills as a former professional comedy actor he is able to transfer the tools and techniques of stage and screen, into a tangible method for business professionals to become more memorable, influential and engaging every time they speak. Since 2007 he has worked with many senior leaders. His clients include Cisco Systems, BT Wholesale, Vodaphone, Deltatre & many others. Join us to hear us discuss the essential keys that help senior executives to quickly accelerate the quality of their speaking and communication skills!