Podcast appearances and mentions of cody wittick

Trevor Crump and Mark Goldhart welcome Cody Wittick, co-founder and co-CEO of Kynship, to discuss the evolving landscape of e-commerce marketing. They dive into the pitfalls of over reliance on ROAS metrics, the importance of cohort data, and why single-channel agencies need to pivot or perish. The trio shares insights on the future of agencies, the impact of AI on marketing, and why "ugly ads" might be the key to driving business forward. Cody challenges conventional wisdom on attribution tools and offers a fresh perspective on setting realistic business goals.Follow Cody Wittick and Kynship on social media for more insights into e-commerce growth strategies and marketing trends.Cody Wittick Instagram: https://www.instagram.com/codywittick?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==Kynship Instagram: https://www.instagram.com/kynshipco?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

In this episode of the E-commerce Evolution Podcast, host Brett Curry sits down with with award-winning entrepreneur Leah Garcia (https://www.linkedin.com/in/leah-garcia-592988/), founder of Nulastin (https://nulastin.com/).Leah has a remarkable journey building a beauty brand with shocking retention numbers—80% blended returning revenue and 65% subscription-based customers. From her bootstrapped beginnings (going from zero to $17.5M before hiring her first employee!) to developing bio-designed elastin products that deliver real results, Leah unpacks the strategies that have made her company a standout success even in uncertain economic times.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introducing Leah Garcia (02:54) Nulastin's Mission and Core Products(07:19) How to Achieve High Retention Rates(12:59) Removing Friction in the Shopping Experience(19:33) Optimizing Subscription Models (25:50) Knowing Your Customers & Fostering Connections(30:50) Improvements to Reduce Churn (37:08) Direct Response Marketing Insights(41:42) Navigating Uncertainty in Business—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Relevant Links:Nulastin: https://nulastin.comLeah's LinkedIn: https://www.linkedin.com/leah-garcia-592988Leah's Instagram: https://www.instagram.com/leahgarciatv/Heart & Soil Beef Organics: https://heartandsoil.co/__Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more

In this insightful episode of the E-commerce Evolution Podcast, host Brett Curry sits down with Tom Leonard (https://www.linkedin.com/in/thomasbleonard), a fractional marketing leader who specializes in operationalizing Media Mix Modeling and incrementality testing. They dive deep into the often confusing world of marketing measurement. Tom and Brett will debunk myths about attribution and we reveal what truly drives customer acquisition. For ecommerce brands struggling to understand where their marketing dollars are actually working, this conversation offers practical insights on how to move beyond misleading platform metrics.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introducing Tom & Marketing Measurement(06:30) Understanding Multi-Touch Attribution (MTA)(12:22) The Case for Incrementality Testing(22:20) Exploring Media Mix Modeling (MMM)(27:30) Navigating Budget Cuts and Marketing Spend(32:17) Understanding Incrementality Vs. Attribution(35:45) The Importance of Cost Per Incremental(40:16) How to Get Started with MMM(44:09) Final Thoughts—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Relevant Links:Tom's LinkedIn: https://www.linkedin.com/in/thomasbleonard__Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more

In this insightful episode of the E-commerce Evolution Podcast, host Brett Curry sits down with Jhana Li (https://www.linkedin.com/in/jhana-li), founder of Spyglass Ops, to tackle one of the biggest challenges holding back growing businesses: operational constraints. While many entrepreneurs excel at product development and marketing, they often hit a ceiling when it comes to building operational systems and processes. Jhana shares her expertise as a transformational operations consultant who has helped hundreds of seven and eight-figure businesses scale by creating systems that allow founders to work on their business rather than in it.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introducing Jhana & SpyGlass Ops (04:21) Common Operational Problems Founders Face(07:52) Developing a Strategic Vision to Break Through Bottlenecks(14:39) Setting Yourself Apart From Competitors(17:52) Vision Alignment With Your Team(20:51) Hiring and Onboarding the Right People(32:31) Structuring An Effective Hiring Process(40:28) Coaching a High-Performing Team(46:04) When To Let Underperformers Go(50:43) Final Thoughts—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more

In this timely episode, Brett Curry (https://www.linkedin.com/in/thebrettcurry) sits down with Nick Flint (https://www.linkedin.com/in/dominic-flint-b46063b3/), Director of Email Marketing, to tackle the pressing challenge facing e-commerce brands today: how to maintain profitability amid rising tariffs. As import costs surge, they share actionable strategies for protecting your bottom line without sacrificing growth. Whether you're considering price increases, optimizing marketing spend, or leveraging email to boost customer loyalty, this episode delivers practical solutions you can implement immediately.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introduction(01:28) Increasing Profitability in the Current Landscape(04:30) Strategies for Princing and Bundling(06:32) Effective Cost-Cutting Measures(11:51) Maximizing Email Marketing Effectiveness(15:06) Final Thoughts—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more

Join host Cody Wittick on this insightful episode of The Bottom Line, where he sits down with Joe Welstead, the innovative founder of Oshun, a hydrating supplement company. Joe shares his journey from building his first brand, Motion Nutrition, over 6-7 years to launching Oshun with a fresh perspective and lessons learned.In this conversation, Joe reveals the missteps he avoided the second time around and how he's embracing a simplified approach with Oshun. They delve into the strategical shift from launching multiple products to focusing on one SKU, and the decision to hone in on a direct-to-consumer model over an omnichannel approach. Learn how Joe leverages organic growth, balances control over brand narrative, and navigates the new landscape of paid advertising.Tune in to discover the bottom line on building a successful brand from the ground up.---------------------------------------There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform.Go to: https://www.getsaral.com/ and get a 7-day free trial.--------------------------------------------------------------------------------------------------------Connect with Cody on LinkedIn or X .Connect with Taylor on LinkedIn or X.Discover Kynship.

Join hosts Cody Wittick and Taylor Lagace on this special episode of The Bottom Line, as they dive deep into the intricacies of achieving industry benchmarks and optimizing e-commerce performance. Featuring guest Chase Clymer, the episode unpacks numerous facets of conversion rate optimization (CRO), product-market fit, and holistic customer journeys.Chase shares his journey in leveraging tools like ChatGPT and heat mapping software to create and test landing pages rapidly using the AIDA formula (Attention, Interest, Desire, Action). Through personal experiences and actionable insights, he emphasizes the need for authentic influencer content, robust filtering and sorting options for high-SKU stores, and the importance of user experience and design strategy on websites.Listeners will also walk away with practical advice on utilizing the ICE principle (Impact, Certainty, Ease) to evaluate and prioritize new ideas, enhancing average order value (AOV) through upsells and cross-sells, and understanding the user-centric approach to CRO.----------There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform.Go to: https://www.getsaral.com/ and get a 7-day free trial.--------------------------------------------------------------------Connect with Cody on LinkedIn or X .Connect with Taylor on LinkedIn or X.Discover Kynship.---------The Bottom Line is produced by Podyssey. Launch your podcast or take it to the next level!

Join host Cody Wittick on this special episode of The Bottom Line, where he delves into the critical role of strong opinions in agency-client relationships. Cody recounts his recent experiences—one frustrating and one successful—while redesigning Kinship's website, showcasing the impact of strategic insight versus mere execution.Learn why combining strategy with execution is vital for any business looking to thrive. Cody emphasizes the key differences between agencies, freelancers, and contractors, and why having a partner who can provide strategic guidance can make all the difference. If you're juggling multiple roles, from founder to head of growth, this episode is a must-listen for elevating your approach to hiring external partners.Tune in for actionable advice and strategic perspectives on making your next partnership the most effective yet.---------There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform.Go to: https://www.getsaral.com/ and get a 7-day free trial.-------------------------------------------------------------------The Bottom Line is produced by Podyssey. Launch your podcast or take it to the next level!

In this episode of The Bottom Line, hosts Cody Wittick and Taylor Lagace engage with Jason Sommerville from GW Partners to delve into the nuances of maximizing enterprise value for founder-owned companies. With over $50 billion in executed transactions, Jason brings his vast expertise in capital markets and strategic planning to the table.Tune in as Jason demystifies common misconceptions about ad efficiency on Meta and Shopify when adding new sales channels like Amazon. He also underscores the importance of building a robust brand outside of Amazon before incorporating it as a sales channel, drawing attention to success stories like Wildbird. Dive deep into discussions about Return on Ad Spend (ROAS), customer acquisition costs (CAC), and the dynamic market for brand acquisitions.Don't miss the practical tips on omnichannel strategies, brand building, and assembling a world-class team to drive your business forward.--------------------------------There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform.Go to: https://www.getsaral.com/ and get a 7-day free trial.--------------------------------------------------------------------------------------------------------Don't forget to like, comment, share, and subscribe for more episodes like this.Connect with Cody: https://www.linkedin.com/in/codywittick/Connect with Taylor: https://www.linkedin.com/in/taylor-lagace-5080a9b2/--------The Bottom Line is produced by Podyssey. Launch your podcast or take it to the next level!

In this episode of The Bottom Line, host Cody Wittick sits down with Rachel Sanders, the CEO and co-founder of Rootine, a brand revolutionizing the future of supplements by using unique health data for targeted products.Rachel dives into how her investment banking background fortified her business acumen and aided in the daily operations at Rootine. This episode also touches on the strategy behind her organic social virality, with some of her reels amassing 5 to 10 million views.Tune in to gain crucial insights on product innovation, marketing spend, and the power of organic social content.----------------------There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform.Go to: https://www.getsaral.com/ and get a 7-day free trial.----------------------------------------------------------------------------Connect with Cody on LinkedIn or X .Connect with Taylor on LinkedIn or X.Discover Kynship.------------The Bottom Line is produced by Podyssey. Launch your podcast or take it to the next level!

In this episode of The Bottom Line, host Cody Wittick sits down with Tom Brown, the "Shopify DTC Guy," to unpack his journey from bootstrapping D2C brands to seven figures and working with 2,000+ merchants monthly.Tom shares his expertise on staying laser-focused, avoiding shiny object syndrome, and the power of customer obsession. Get the inside scoop on his new project, House of Neon, revolutionizing custom LED signs, and the lessons learned from Posted Protein.Tune in for tactical insights on influencer marketing, logistics, and scaling your brand.-----------------------There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform.Go to: https://www.getsaral.com/ and get a 7-day free trial.---------------------------------------------------------------------------------Connect with Cody on LinkedIn or X .Connect with Taylor on LinkedIn or X.Discover Kynship.-------------------------The Bottom Line is produced by Podyssey. Launch your podcast or take it to the next level!

In this episode, we delve into the world of Ecommerce growth, savvy marketing tactics, and impactful influencer strategies.Join us, Cody Wittick and Nik Sharma, as we discuss Nik's investment journey, including his role in Black Wolf Nation, emphasizing the importance of owning a 3PL for cost-saving. We explore the significance of celebrity power in driving sales and the need for authentic user-generated content amid the saturated market.Learn about the financial literacy of founders, the challenge of finding good investment opportunities, and the need for staying ahead with low CAC (customer acquisition cost) strategies. Plus, we touch on the impact of iOS changes on marketing and the various ways brands can efficiently work with influencers to build trust and drive sales.--------------------------------------------Don't forget to like, comment, share, and subscribe for more episodes like this.Connect with Cody: https://www.linkedin.com/in/codywittick/ Connect with Nik Sharma: https://www.linkedin.com/in/mrniksharma/

Welcome to The Bottom Line! In this episode, our discussion centers around the fascinating world of meta ads and the power of machine learning in optimizing ad performance.Join us, Cody Wittick and Taylor Lagace, as we dive deep with Andrew Faris, former pastor turned Ecommerce maestro and current CEO of AJF Growth. We explore the intricacies of Facebook's meta machine learning system, successful strategies for media buying, and the importance of good creative and solid financial planning.Learn about the new feature ASC vs. BAU, and why it's more about repackaging existing principles than a groundbreaking change. Plus, stay tuned for insights on the upcoming meta performance summit and the key factors driving ad performance today.Connect with Cody on LinkedIn or X .Connect with Taylor on LinkedIn or X.Discover Kynship.

We are back! Welcome to The Bottom Line! We've rebranded and leveled up from The Influencer Marketing Blueprint, keeping our Honest Ecommerce Conversations On Tactics For Profitable Growth, now with a fresh, broader perspective.Join us, Cody Wittick and Taylor Lagace, as we take you on a journey through the evolution of Kynship. Discover why we made the leap from The Influencer Marketing Blueprint and how we've expanded from influencer marketing to a comprehensive approach to Ecommerce growth, including contribution margin forecasting, meta ad accounts, and creative services.Get ready to dive into the epic story of Kynship's transformation from 1.0, focused on influencer seeding, to 3.0, where financial literacy, paid media, and killer creative content take center stage.Whether you're an Ecommerce brand chasing sustainable growth or looking to up your influencer game, this episode sets the stage for insightful discussions and expert advice in future episodes.-------------------Connect with Cody on LinkedIn or X .Connect with Taylor on LinkedIn or X.Discover Kynship.

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jimmy Sansone (https://www.linkedin.com/in/jimmy-sansone-aa80b881/) about the founding story of The Normal Brand.__Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Chapters: (00:00) Introduction and Jimmy's Background(11:42) Early Days of The Normal Brand(15:51) Working with Family (22:09) Expansion Into Retail Stores(25:03) Benefits of Having Your Own Stores(32:25) Mistakes Made Along The Way(34:46) Culture and Core Values(39:34) Future Plans & Merchandising Strategy (42:28) Outro __Show Notes: Jimmy Sansone (LinkedIn): https://www.linkedin.com/in/jimmy-sansone-aa80b881/ The Normal Brand (Website): https://thenormalbrand.com/ The Normal Brand (Instagram):https://www.instagram.com/thenormalbrand/ Patrick Lencioni (LinkedIn): https://www.linkedin.com/in/patrick-lencioni-orghealth/ Working Genius: https://www.workinggenius.com/ Hudson Hawk: https://www.hudsonhawk.com/ Ryan Holiday: https://ryanholiday.net/ Supplement Superstore: https://supplementsuperstores.com/ 1st Phorm: https://1stphorm.com/ __Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeremy Horowitz (https://www.linkedin.com/in/jeremyhorowitz1/) about the current state of eCommerce.__Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Chapters: (00:00) Intro(01:58) The State of eCommerce(12:39) Constructing a Healthy P&L(22:48) Would We Buy This Business? (38:38) The Importance of Focusing on Core Customers(43:29) LVMH: The Ultimate Luxury Company(48:44) Outro__Links: Jeremy Horowitz: https://www.linkedin.com/in/jeremyhorowitz1/ Let's Buy A Biz!: https://www.letsbuyabiz.xyz/ __Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeff Cohen from Amazon (https://www.linkedin.com/in/jeffreycohen/) about amazon ads news and trends. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (07:54) Vertical Video for Sponsored Brand Video(15:43) Amazon's Facebook Integration (19:27) Prime Video Ads and Sponsored TV(31:33) Amazon Marketing Cloud (AMC) (39:22) AI's Role In Amazon Advertising (42:15) The Importance of Your Feedback(43:46) Outro __Links: Jeff Cohen: https://www.linkedin.com/in/jeffreycohen/ __Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Brayn Porter (https://www.linkedin.com/in/jbryanporter/) about how to build a brand on Amazon. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction(04:11) Simple Modern's Founding Story(17:42) Demand Capture and Paid Ads(24:40) Building A Brand On Amazon(40:40) Transitioning To a 1P Seller on Amazon(46:23) Outro__Links: Kyle Fraughton: https://www.linkedin.com/in/jbryanporter/ Simple Modern: https://www.simplemodern.com/ __Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks about the parallels between parenting and running a business. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (03:12) Lesson 1 - Where All Making It Up As We Go(06:58) Lesson 2 - You're Never Really Ready(09:19) Lesson 3 - Listen and Communicate Clearly In Multiple Ways(12:17) Lesson 4 - Admit When You're Wrong(14:39) Lesson 5 - You Might Want A Coach(19:39) Lesson 6 - Be All In(22:52) Outro __Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Kyle Fraughton (https://www.linkedin.com/in/kylefraughton/) about ambassador programs and the power of UGC. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (02:40) Kyle's Background (03:53) Authentic - The Word of the Year(05:55) Is UGC Dead? (10:51) The Digital Age Version of Word of Mouth(13:32) Strategies To Facilitate Word of Mouth(15:26) What Does A Good Ambassador Program Do?(16:16) Influencer Program vs. Ambassador Program(26:08) How To Set Up An Ambassador Program(34:50) Ambassadors and Ads(38:41) More About Get Roster(43:06) Outro__Links: Kyle Fraughton: https://www.linkedin.com/in/kylefraughton/ Roster: https://www.getroster.com/__Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Sean Frank (http://twitter.com/SeanEcom/) about what it takes to win as a DTC brand in 2024. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (01:18) The Operators Podcast (06:30) Ridge's Background(09:38) What To Expect For DTC Brands In 2024(16:08) What Does It Take To Win In 2024(25:13) What Channels Is Sean Most Excited For In 2024(30:15) How To Grow Profitably (38:52) Expanding Your Product Line(43:44) Outro__Links: Sean Frank: http://twitter.com/SeanEcom/ Ridge: https://ridge.com/ The Operators Podcast: https://podcasts.apple.com/us/podcast/operators/id1684446059__Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Cody Wittick is the man. College hoops player. Agency owner. Podcast host. And, now, new dad!Most important for this discussion: Cody knows how to scale DTC brands with influencer marketing. In this episode, we discuss the right and wrong ways to build an influencer marketing program. We talk about winning creatives and who's smarter: media buyers or the machine. And highlight the parallels between running a business and being a father. What was my favorite part of the conversation, you ask...? How to use influencers to build a creative flywheel.I'm convinced you need enough quantity and quality of creative on a weekly basis to scale on all of your most important platforms. And in the episode, we talk about how. Enjoy!

Cody Wittick is the Co-Founder and Co-CEO at Kynship, a performance marketing agency that has visibility into $400M in ad spend, and has sourced 350k+ influencers for its brands. Prior to co-founding Kynship, Cody began his journey at QALO, the brand that created the silicone wedding ring. Throughout his time there, he built out a robust influencer program contracting thousands of micro-influencers in a variety of industries while also working with household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr. In this episode, we get into all things influencer marketing, tactics such as seeding influencers with product, scaling ad spend and more; we also dive into what makes an influencer worthy of being paid for posts; how to assess the quality of “an influencer”, in terms of follower counts; Cody's journey as a founder, his struggles, and his very personally story. Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing strategies have been taught for decades, but admittedly, some of them are no longer working as changes in consumer preferences are accelerating. So, what's working now in the field of marketing?In this episode of What's Working Now? Katie talks with Cody Wittick, Co-CEO of Kynship, in a discussion about marketing strategies. Cody's life experiences from long mission trips around the world have given him a valuable perspective in connecting with people and building a productive and grateful culture for his team.Key Takeaways from this episode:A purpose-driven business and celebrating success.The benefit of spending a lot of time on culture. What's working now inside influencer marketing?Navigating complexity and stress in life and business.On faith, business, and fitness habits“The right thing at the wrong time is the wrong thing”About Cody Wittick:Cody Wittick is the Co-CEO at Kynship, the agency that is paving the way for the future of influencer marketing. Prior to co-founding Kynship, Cody began his journey at QALO, the brand that created the silicone wedding ring. Over the course of 5 years, he built out a robust influencer program of 500+ influencers, all through the foundation of seeding, while also working with household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr. While at Kynship, Cody has been working with companies like Native, M&Ms, Traeger, and Wilson.Connect with Cody:LinkedIn: https://www.linkedin.com/in/codywittickX / Twitter: @Cody_WittickWebsite: http://www.kynship.co/About Katie Richardson:Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker.To connect with Katie:An Event in Puerto Rico (November 9-11, 2023): https://now.katierichardson.com/eventWebsite: https://katierichardson.com/CASE STUDIES: https://now.katierichardson.com/casestudyLinkedIn: https://www.linkedin.com/in/katie-richardson-creatorApple Podcasts: https://podcasts.apple.com/us/podcast/whats-working-now/id1515291698BuzzSprout: https://www.buzzsprout.com/1847280Spotify: https://open.spotify.com/show/2kV8cL7eTZ70UAXMOtcBbr**DATES FOR THIS EVENT HAVE CHANGED** The event dates are now DECEMBER 6-8TH, 2023.I hope to see you there!

Cody Wittick is the Co-CEO at Kynship, the agency that is paving the way for the future of influencer marketing. Over the course of 5 years, he built out a robust influencer program of 500+ influencers, all through the foundation of seeding, while also working with household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Cody Wittick: Website: https://kynship.co/ Instagram: https://www.instagram.com/codywittick/

On today's episode, Kunle is joined by Cody Wittick, Co-Founder of Kynship, a California-based influencer agency with the goal of serving and connecting D2C brands with influencers and content creators around the world. At the tail end of 2020, Taylor Lagace, Cody's partner and a Co-Founder of Kynship, brought us into the world of Influencer Marketing and how it was a complex ecosystem with wanna-be influencers and unengaged or fake followers. Alongside those negative intricacies, many brands have cracked the code of influencer marketing and skyrocketed their growth. In 2021, he again sat with Kunle to discuss the changes in the influencer market, and that it is no longer the elephant in the room as it used to be. It's 2022 and it's Cody Wittick's turn to sit down with Kunle and share Kynship's philosophies on seeding and the intricacies of influencer marketing post-pandemic. The Creator Economy is reaching new heights with social media as a platform for growth. Kynship is using the growing platform and matching brands with influencers and content creators that align with their products.  Before you jump into the pool of influencers, listen to what Cody has to say about the different tiers of influencers in order for your brand to understand what fits your needs and ad spend. He also emphasizes how influencer marketing is just like any other marketing tool while adding human-to-human interactions in a digital age.  Cody discloses Kynship's philosophies on seeding and mass seeding especially when it comes to high-ticket items as well as how they work with the principle of giving and not asking. He also dives into the principle of repurposing content across platforms and how the unboxing experience can be a way to convey a brand's story without a creative brief. This episode is truly something to be excited about especially when a brand is looking at the possibility of using influencer marketing to grow their brand.  --- SPONSORS:  This episode is brought to you by:  Tidio This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration. With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth. TreydThe 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts.  With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io. 

In this episode, we delve deeper into the world of influencer marketing with Cody as he recaps its evolution and shares valuable insights on how to navigate this dynamic landscape. We discuss proven strategies and playbooks that you can use to collaborate effectively with influencers, regardless of the size of your brand or budget. Don't miss this opportunity to learn from Cody's wealth of experience and expertise in building powerful partnerships that drive growth and success in today's competitive market.We dive into the fascinating journey of Cody, co-founder of Kynship, who started his career at QALO, the innovative brand behind silicone wedding rings. Over five years, he masterminded an extensive influencer program with over 500 influencers, all grounded in the art of seeding. Cody's expertise led to collaborations with thousands of micro-influencers across various industries, as well as high-profile partnerships with celebrities like Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr.Throughout his experience, Cody discovered the immense power of influencers in building trust and driving sales through Facebook and Instagram advertising. This revelation inspired him to establish his own influencer agency, dedicated to fostering fruitful collaborations between brands and creators. Tune in to hear about his work with renowned clients such as M&Ms, Native deodorant, and Wilson, and learn more about the ever-evolving world of influencer marketing. Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/Follow Finn on Twitter: https://twitter.com/finn_radford

Cody Wittick is the Co-CEO at Kynship, the agency that is paving the way for the future of influencer marketing. Over the course of 5 years, he built out a robust influencer program of 500+ influencers, all through the foundation of seeding, while also working with household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Cody Wittick: Website: https://kynship.co/ Instagram: https://www.instagram.com/codywittick/

The ModCom crew sits down with Cody Wittick of Kynship to talk about what influencer marketing looks like in 2023. How brands should be leveraging influencer created content in their paid advertising efforts, and how to implement an influencer marketing program. Watch this episode on YouTube now >> Learn more about your ad choices. Visit megaphone.fm/adchoices

Influencer marketing seems to be one of the most controversial topics in all of marketing. There are people who swear on their grandma's grave that it doesnt work...Then on the flip side, there are people out there that say it's built their entire business... So which is it? There is no doubt it works... The question is how does it work? And how can I make it work for my brand? Listen as Mark and Trevor interview Cody, CEO, of Kynship, an influencer marketing agency, break down what it takes to win with influencer marketing in 2023.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Cody Wittick is the CoFounder of Kynship - an Influencer Marketing Agency for DTC Brands https://www.kynship.co/ The Shane White Show is now proudly brought you by ROUTINE! Head over to yourroutine.com and try their newest product "Morning Routine". Use code "ShaneWhite30" at checkout for 30% off your first order! Today's episode is also brought to you by Elite Sweets. Elite Sweets is redefining the way we think about Sweets with their Elite Donuts. The Elite Donut is a better-for-you donut that is packed with 13g protein, gluten-free, keto-friendly, and contains only 1g of sugar. Get yours today at elitedonut.com or Amazon! Use code "SHANEWHITE30" for 30% off. Sponsor Links: Routine - http://yourroutine.com Elite Sweets- http://elitedonut.com https://www.amazon.com/stores/Elite+Sweets+-+The+Elite+Donut/page/A1C69F4B-1192-4F55-B06B-29F4F7B901B9?ref_=ast_bln ---------- Helpful Links: Instagram: @shane.m.white @codywittick Whoop (1 free month): https://join.whoop.com/#/C20648 Robinhood: http://join.robinhood.com/shanew1 COVID Stock Market Rebound Tracker: https://docs.google.com/spreadsheets/d/1-ayygZVOqsqPuqAWmmIFm7qj2Mymw86OKd7UvQiPx1o/edit?pli=1#gid=0 --- Send in a voice message: https://anchor.fm/shanewhiteshow/message

Influencer seeding is the most effective way to succeed in influencer marketing. It can potentially minimize your costs and help your brand achieve long-term success in your campaigns.In this episode, Cody Wittick of Kynship talks about all things influencer marketing and why everything that you know about influencer marketing is wrong. He shares a new influencer marketing framework with proven results.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEYou can change the system by doing something vastly different.There's a proper way to start with influencers, and that's letting them rally around the brand and the product and let that be the focus, not money or a contractual obligation.Just because you're sending out free products doesn't mean you don't have strict criteria for the people that you're looking for.Look out for great video content creation ability and all the quantitative metrics that match up with your brand DNA.Reach out for content rights to be able to repurpose the contents on other platforms.TikTok is completely free and you can discover influencers there and work with them.Stop overthinking things and just go for it. When you move quickly, you learn faster.Recommended App:Mighty Scouthttps://mightyscout.com/ Flow ChatRecommended Podcast:The Joe Rogan Experiencehttps://podcasts.apple.com/us/podcast/the-joe-rogan-experience-experience/id1441095668 https://open.spotify.com/show/4rOoJ6Egrf8K2IrywzwOMk Today's Guest:Cody Wittick is a co-CEO at Kynship, an influencer marketing agency.Connect and learn more about Cody and Kynship here: Twitter:  https://www.twitter.com/cody_wittick This month's sponsor is 8fig, an eCommerce funding and planning platform that gives entrepreneurs the freedom to scale their store to new heights through continuous, equity-free capital and supply chain planning. Find out more about how 8fig is helping sellers grow through adaptable funding at 8fig.co.Promo Code: upGrowth (mention upGrowth during sign up for 5% off the cost of capital of an 8fig Growth Plan)We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast...

Cody Wittick is the Co-CEO at Kynship, the agency that is paving the way for the future of influencer marketing. Over the course of 5 years, he built out a robust influencer program of 500+ influencers, all through the foundation of seeding, while also working with household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Cody Wittick: Website: https://kynship.co/ Instagram: https://www.instagram.com/codywittick/

Are you leveraging product seeding with your influencers? This week's guest, Cody Wittick, goes into the details of making the most of your influencer marketing program.Cody Wittick is the Co-Founder and Co-CEO at Kynship, an influencer marketing agency located in Orange County, CA. Prior to co-founding Kynship, Cody began his journey at QALO, the brand that created the silicone wedding ring. Throughout his time there, he built out a robust influencer program of over 500 influencers, all through the foundation of seeding. Eppie McDonnell is a skilled social media and digital marketing executive, having helped brands scale their growth through paid social campaigns. She is now an Account Manager on the Optily+ team, helping eCommerce companies grow by implementing cross-channel strategies to increase the overall return on ad spend.The main points we covered were:Creating a relationship with influencers through product seedingPaid media with influencer contentThe value of video over static

On today's episode, Kunle is joined by Cody Wittick, Co-Founder of Kynship, a California-based influencer agency with the goal of serving and connecting D2C brands with influencers and content creators around the world. At the tail end of 2020, Taylor Lagace, Cody's partner and a Co-Founder of Kynship, brought us into the world of Influencer Marketing and how it was a complex ecosystem with wanna-be influencers and unengaged or fake followers. Alongside those negative intricacies, many brands have cracked the code of influencer marketing and skyrocketed their growth. In 2021, he again sat with Kunle to discuss the changes in the influencer market, and that it is no longer the elephant in the room as it used to be. It's 2022 and it's Cody Wittick's turn to sit down with Kunle and share Kynship's philosophies on seeding and the intricacies of influencer marketing post-pandemic. The Creator Economy is reaching new heights with social media as a platform for growth. Kynship is using the growing platform and matching brands with influencers and content creators that align with their products.  Before you jump into the pool of influencers, listen to what Cody has to say about the different tiers of influencers in order for your brand to understand what fits your needs and ad spend. He also emphasizes how influencer marketing is just like any other marketing tool while adding human-to-human interactions in a digital age.  Cody discloses Kynship's philosophies on seeding and mass seeding especially when it comes to high-ticket items as well as how they work with the principle of giving and not asking. He also dives into the principle of repurposing content across platforms and how the unboxing experience can be a way to convey a brand's story without a creative brief. This episode is truly something to be excited about especially when a brand is looking at the possibility of using influencer marketing to grow their brand. -----------  SPONSORS:This episode is brought to you by:Wayflyer As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals. Why should you give up equity or pay high interest rates to grow your business? There is a new way to access growth capital that transforms eCommerce businesses.Wayflyer has shaken the way eCommerce operators access working capital. With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back.. There is just a simple fee and the funds you need to grow are deposited to your account instantly. It's worth checking out – Wayflyer.com Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.  Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.  Find out more on klaviyo.com/2x. Gorgias  This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.  This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.  Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x.

Cody Wittick is the co-founder of a highly successful agency that pairs businesses with influencers and he is known for tweeting practical daily business advice to his many followers. Jason invited him on the show to pick his brain about what the influencer marketing ecosystem is really all about in 2022 and how to make the most of it in your business. On this week's episode of Ecommerce Building Blocks, Jason and Cody Wittick take lessons from Cody's experience heading influencer marketing at Qalo and now at his own agency, Kynship. Cody is passionate about people doing influencer marketing the right way and has a lot to say about what that means. First, as a foundation, it's about building relationships. Cody gives great advice about how to reach out to influencers, how to approach them, and how to develop a relationship with them organically so that when they support your product it comes from a genuine and authentic place. Next, it's about content - and as Savannah Sanchez emphasized so much in our earlier interview with her - no matter the platform, there are ways to create great content that pulls customers in and makes them want to know more. After Cody gives his step-by-step breakdown of how to do influencer outreach correctly, he and Jason discuss how to set up flows for sending out product, and talk about the dangers of looking at vanity metrics when deciding which influencers to pay for. Cody's Twitter: https://twitter.com/Cody_Wittick Kynship's website: https://bit.ly/3yzdCZp ➡️ Building Blocks website: bbclass.co

Welcome to Influencer Marketing Blueprint! You deserve to have a blueprint for influencer marketing that is guaranteed to bring you the success you have worked so hard for—this is where we step in. Each week, your hosts Cody Wittick and Taylor Lagace will be sharing key insights and expert knowledge that drives revenue, not just likes on your social feed. Are you ready to take action? Let's dive in. You can find show notes and more at: www.kynship.co/blog/001

In today's episode, we learn a sane and accessible influencer marketing strategy that has worked for brand and big small: product seeding.We're joined by Cody Wittick, Co-Founder and Co-CEO at Kynship, an influencer marketing agency.Prior to co-founding Kynship, Cody worked at QALO, the brand that created the silicone wedding ring, where he built out a robust influencer program of 500+ influencers, all through the foundation of seeding. This included contracting thousands of micro-influencers in a variety of industries to produce monthly UGC and organic posts, while also working with household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr.Show LinksKynshipQALOMeta for CreatorsTikTok Creator MarketplaceMightyScoutRevKapwingKynship App: Influencer SeedingKynship's Influencer CourseSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Cody Wittick is the Co-CEO at Kynship, the agency that is paving the way for the future of influencer marketing.   Prior to co-founding Kynship, Cody began his journey at QALO, the brand that created the silicone wedding ring. Over the course of 5 years, he built out a robust influencer program of 500+ influencers, all through the foundation of seeding, while also working with household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr.   During the show we discuss: ● How an influencer is different from a brand ambassador ● Why focus on content creators first ● How influencer marketing works ● What influencer marketing is ● Who influencers are   Show resources: https://kynship.co/

Cody Wittick is the Co-Founder and Managing Partner at Kynship. Prior to co-founding Kynship, Cody began his journey at QALO, the brand that created the silicone wedding ring. Over the course of 5 years, he built out a robust influencer program of 500+ influencers, all through the foundation of seeding. This included contracting thousands of micro-influencers in a variety of industries to produce monthly UGC and organic posts, while also working with household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr. Cody is passionate about equipping and educating brands to build out strong influencer programs that generate revenue. In this episode, Cody shares his experiences to tell us how we can use powerful influencer seeding strategies to easily drive rapid growth by as much as 457%. Insights he shares include: What is Influencer seedingHow to build a community of influencers around the brandHow to do influencer marketing for B2B brandsWhat change are we seeing on a macro level with influencer marketingIf a brand wants to start leveraging influencer marketing today, what steps should it takeHow do you measure the ROI of influencer marketingUnderstanding your brand story and finding others who can tell it best.and much much more ...

Cody is a former college hoop star turned influencer marketing pro. His resume of influencers he's partnered with is pretty impressive.  He's worked with the likes of Lebron James, Mike Trout, Dale Earnhardt Jr. and more. His passion is helping great eCommerce brands scale with simple, effective influencer marketing. And he believes that most brands approach influencer marketing all wrong.  Here's a look at what we cover in this episode.  What's changed in the last year in influencer marketing? What mistakes are ecomm brands still making? How do you work with people like Lebron and Mike Trout? What's the solution to tracking in a post iOS 14.5 world.  Tips for getting started and executing an effective influencer marketing program. Plus more!

Cody notes that they work with D2c brands. Cody mentions that the mission is to educate brands on the right way to do influencer marketing.Cody says there are influencers that have zero social following and their job is to get influencers to rally around their brand. Cody talks about how influencers are choosing to represent you as much as you are trying to represent them. Cody mentions that there's a long-term consistent vision and mission for that relationship.Cody and Brent overview whether social media platforms have changed. Cody talks about how there's more access into their lives through social media. Brent notes that the market has grown for influencers by the fact that you can become an influencer by going to your iPhone and embracing a brand, taking pictures, and pushing that.Cody talks about how the ability to create content consistently has made it easier for influencers to become influencers. Cody notes that people end up buying fake followers or trying to speed up the process. Brent says the goal as an influencer would be to influence a idea to promote it. Cody notes that there's always at least one influencer in your space.Brent mentions that if a business is looking for help from influencers, they could be an influencer. Cody says they want to get the product into those influencers hands. Brent notes that they follow hoka and see reviews for shoes online.Cody says if the influencer is not thinking of them, they would be outreaching them, dm-ing them, or emailing them to get ahold of them. Cody mentions that if they are a runner, a consistent runner, and they're putting out captivating content, they will attract running brands. Cody notes that the best way to scale is just the more people that have your product, the more relationships that are going to be able to build.Cody says working with genuine advocates is the best way to scale. Brent notes that they find something defective or not great about the product. Brent says they should think about the customer experience with their influencer marketing.Cody notes that they want a longterm community of influencers that are talking to their audiences consistently. Cody talks about how the time is transactional one-off posts with influencers. Brent notes that brands constantly are trying to hit this, like one-off drug.Cody says if brands are investing in tech talk, that's something they need to be doing. Brent talks about how it's easy to create content for multiple channels.Cody notes that they identify 500 influencers on a month to month basis, get them the product they search after they get them, and see their organic performance. Cody says they run facebook and instagram ad accounts. Cody notes that their role is to keep growing the business as co ceo.Cody says they want to be judged on sales. Cody mentions that a lot of the leverage of influencer marketing is starting. Cody says they're measuring the amount of content. Cody mentions that the metta dashboard on facebook is giving you all the metrics. Cody talks about how you're not going to see direct, this came from this influencer.Brent mentions that it's an invite type of thing where you're identifying people that are generating certain amount of content or influence in that industry. Cody notes that most merchants and brand owners that come to them are looking for a lot of ugc or creative, and therefore leveraging that content within facebook. Cody says they're producing a pool of people that have proven to post free of cost without us even asking.Brent and Cody say that the best influencers are people that the product and brand fits into what they're already doing and talking about. Cody notes that most of the time, what they catch them off guard with is that we're not asking for anything in return.Cody mentions that when they get the product, they feel obligated to return something to the brand. Brent says they see more and more influencers saying they purchased the product. Cody mentions that stats show it doesn't make a difference.Cody says apple has made it harder for facebook to track checkouts, add to carts, and the reporting. Cody notes that the roas is down 50%. Cody mentions that ios 15 has been with email updates. Cody notes that certain effects on email marketing will be in display through apple.Brent asks what would they overview to a brand if they would like to get started on influencer marketing. Cody says they're ready for influence marketing because it's the same thing you want that first impression, second impression, and third impression to be awesome. Cody notes that they've worked with startups all the way from the m and m's of the world.Cody mentions that their sweet spot is top line revenue of two to 30 million, and they've worked with b2b brands before. Brent inquires if there is any difference between promoting their product and sending a physical item to influencers. Cody notes that they have an influencer marketing course called influencer blueprint.Cody says they give away all of their templates and communication flow and worksheets budget, calculators, and everything in between. Cody notes that they're active on twitter at cody widdick and instagram at cody widdick. Brent says they are an influencer marketing consultancy agency.

Cody started his Influencer Marketing journey brand-side at QALO (the creators of the silicone wedding ring) spending 3 years growing it from nothing to work with a wide range of influencers – both in size, and interest niche. He then took everything he learnt there to co-found influencer marketing agency Kynship – who focus on building a community of influencers for their clients – not just the transactions. We discuss what tactics are working for Cody's clients right now including - seeding, dark posts, white listings, UGC content, relationship building and much much more. Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivate&utm_medium=episodenotes (KeepOptimising.com) Episode sponsored by https://www.klaviyo.com/?utm_source=podcast&utm_medium=referral&utm_campaign=masterplan (Klaviyo) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Episode NotesWhat's in this episode:Definition for influencer marketing - what exactly is it?Influencer marketing trends in 2021Using influencer marketing for improving your customer journeyWhat are the things to avoid when doing influencer marketingTips for approaching influencer marketing prospectsWho is influencer marketing for? and so much more! CONNECT WITH CODY WITTICKInfluencer marketing support program: https://kynship.podia.com/LinkedIN https://www.linkedin.com/in/cody-wittick-035781117/Instagram https://www.instagram.com/codywittick/?hl=enCONNECT WITH SONJAJoin Mindset and Manifestation Nation for ambitious coaches and aspiring thought leaders now as a foundational member!https://www.facebook.com/groups/mindsetmanifestationnation/Website: www.sonjamartinovic.comEmail: sonja@pursueyourtrueself.com

The best influencer marketing starts palms down — giving without asking for anything back. In this week's episode, Andrew is joined by Cody Wittick, Co-Founder and Managing Partner at Kynship, to discuss the ups and downs of 4x400's influencer marketing strategy with 31 Bits. “If you are serious about building influencer relationships that work, it's going to have to be authentic, and it's going to have to be real.” Show Notes: The episode where we discussed the original plan: https://open.spotify.com/episode/1cnFSBEukHdaRP4QtRvP1P?si=bddb82ce727d4710 Cody's Twitter Thread (And Account– DM Him!) https://twitter.com/cody_wittick/status/1420046506841710594?s=21 Kynship's Website: http://www.kynship.co/ Andrew's Twitter Account: http://www.twitter.com/andrewjfaris

Join us for an in-depth interview with Cody Wittick, CEO and Co-Founder of Kynship about what works, and what doesn't, for influencer marketers. Wittick got his start with QALO, the brand that created the silicone wedding ring industry, and has worked with influencers like Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr. as well as micro influencers across a variety of industries.  Learn tips and strategies from an industry leader who wants you to judge his brand on sales, not clicks. In this insightful conversation Wittick reveals his influencer marketing mission, the steps brands should take today, and how to truly cut through the noise and drive measurable results.  Some of the topics we discuss are:  What are we seeing on a macro level with influencer marketing? What's different today than it was 5 years ago?  If a brand wants to start leveraging influencer marketing today, what steps should they take?  How do you measure the ROI of influencer marketing?  What are the best distribution strategies for the content?  What's a good strategy for micro influencers?  How to choose the right influence marketing platform.  What's going to happen with influencer marketing in the next 3-5 years and how can brands get ahead of the curve now? Guest Bio Cody Wittick began his influencer marketing journey at QALO, the brand that created the silicone wedding ring industry. From there he grew their influencer roster to over people including household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr. as well as micro influencers within the industries of TV personalities, Crossfit, outdoor enthusiasts, and pets.

Cody worked with everyone from LeBron to Mummy bloggers as his entrance to the influencer world. As I continuously bang on about the importance of content and marketing, it felt natural to shine some light on a lesser talked about topic on Amazon - influencers.In this episode we discuss:How can brands identify the right influencersThe importance building a foundation with your influencers and not being purely transactionalIdentifying the easiest route to reach influencers onlineFree tools for finding influencersThings to think about when setting up contracts with influencer, what you should pay and how you should manage their deliverablesYou can find Cody on Twitter here.

Influencer marketing has changed in the last few years and there is definitely a right and a wrong way to do it. Now that influencers have solidified their position in the online space and built a whole new industry if we want to take advantage of the power we need to take a different approach.    Today's guest has cracked the influencer code and he's sharing how he got his start in influencer marketing a QALO, eventually building up the influencer roster to over 250 people - including household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr. as well as micro-influencers within the industries of TV personalities, Crossfit, outdoors enthusiasts, and pets. What You'll Learn How Cody got Lebron James to wear his product without even trying Why relationships are first in influencer marketing How to leverage the content from influencers to tell your brand story Connect With Cody http://www.kynship.co https://twitter.com/Cody_Wittick https://www.instagram.com/codywittick/   Get His Product Seeding & Usage Right Template Here https://docs.google.com/document/d/1pZbQbvhFbC5INav-w_aihVOYagC1uHOtozYgZSPDQMU/copy   Snag His Influencer Marketing Course Here https://ecommercebadassery.com/cody Read the Full Transcript eCommerceBadassery.com/57 FREE Resource Library  Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff   Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!  http://ecommercebadassery.com/facebook Let's connect on Instagram @ecommercebadassery https://instagram.com/ecommercebadassery   Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.   https://ecommercebadassery.com/klaviyo Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services…   Email Marketing Help: https://ecommercebadassery.com/email-marketing eCommerce Help: https://ecommercebadassery.com/ecommerce-help   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683 This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy

Cody Wittick is the Co-Founder and Managing Partner at Kynship, an influencer marketing agency located in Orange County, CA.Links MentionedTheBKShow.comKynship.coKynship's Influencer Marketing CourseFollow Cody on TwitterFollow Cody on InstagramEpisode #7 with Taylor Holiday that was referencedDropshipWithJon.com — Learn how to start an Ecommerce business from Episode #36 guest, Jon WarrenDropshipPodcast.com — Listen to Jon Warren and I talk all things high ticket dropshipping and get looks behind the curtain of some of my businessesLearnWithChase.com — Learn Ecommerce Email Marketing with Episode #28 guest, Chase DimondLearnWithEzra.com — Check out Ezra Firestone's World Class course via my partner linkBenKnegendorf.com/bonjoro — Build better relationships with your customers by sending thank you videos directly from you, the founder, post purchase.  Start your Free 14 day trial through my partner link and see for yourself!BenKnegendorf.comWant to pick Ben's brain?  Book a 15-minute call!Join The BK Show's newsletterFollow Ben on TwitterFollow The BK Show on FacebookFollow The BK Show on InstagramSubscribe to The BK Show YouTube ChannelNever miss an episodeSubscribe wherever you get your podcastsJoin The BK Show's newsletterHelp the showLeave a reviewSubscribe wherever you get your podcastsWhat's Ben up to?Follow Ben on TwitterFollow Ben on InstagramApply to work with Ben to grow your business.

Conversation Highlights: 3:24 -  how Cody got Lebron James to wear his ring.8:25 - How to continue momentum from a big influencer hit.20:52 - how to control the ROI of influencer rights -- hint: get ownership rights of the content to repurpose.24:45 - Why engagement matters more than audience sizeLinks Mentioned: Twitter - @cody_wittickInstagram  - @codywittickKynship - An Influencer Marketing AgencyQalo