Podcasts about subsummit

Paul Chambers is the Co-Founder of SubSummit, the world's largest conference dedicated to subscription, membership, and recurring revenue models in the direct-to-consumer space. With over 20 years of experience in subscription commerce, including launching Gentleman's Box in the early 2000s, Paul brings a rare blend of operator insight and community-building expertise to the challenges of scaling retention-first brands.Driven by the belief that subscriptions are more than a billing model, Paul helped transform SubSummit from a small founder meetup into a global ecosystem, connecting thousands of brands each year. The event fuses tactical content with curated networking and is designed to help ecommerce teams grow beyond one-off purchases and into long-lasting customer relationships.Each year, Paul and his lean team develop a thematic roadmap for the event, guiding DTC operators through the shifting landscape of loyalty, retention, and membership. From Walmart+ to Amazon Prime to True Classic's hybrid models, Paul studies the movements of top brands and distills them into actionable lessons for growing recurring revenue.In This Conversation We Discuss: [00:42] Intro[00:54] Navigating business partner dynamics[02:31] Connecting DTC brands through events[03:08] Starting with a founder-first vision[04:30] Learning big lessons from small niches[06:05] Rebranding to reflect the vision[06:59] Investing upfront in long-term value[10:15] Improving how people connect[12:42] Balancing virtual and in-person events[14:17] Designing curated table conversations[15:48] Making events affordable for foundersResources:Subscribe to Honest Ecommerce on YoutubeLeading subscription commerce conference subsummit.com/Follow Paul Chambers linkedin.com/in/paulcchambersIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In this episode of The eCommerce Podcast, Matt Edmundson sits down with Paul Chambers, co-founder of SubSummit, to explore the counterintuitive strategies driving successful subscription businesses. Discover why making cancellation easier actually increases customer lifetime value and learn about the membership models creating lasting loyalty beyond basic discounts.About Our Guest:Paul Chambers is the co-founder of SubSummit, the world's largest conference exclusively dedicated to direct-to-consumer subscription businesses. With decades of experience in subscription commerce, Paul has helped countless brands transform their membership models to improve retention and customer loyalty.Key Insights:"The number of times I've heard from brands where it's like, as soon as we change the cancellation process, as soon as we reduce the friction... we saw immediate uptick in our customer lifetime value and long-term retention." - Paul ChambersWhen customers feel trapped, they develop negative associations with your brand. Conversely, making cancellation frictionless creates trust and paradoxically increases loyalty.Paul shared how Bottomless revolutionized replenishment with smart scales: "I have a scale that sits under our dog food container and I will tell you it works flawlessly. As soon as it's starting to get down, the next I see a shipment notification in my email and just a couple days later I have the next bag of dog food that's on my doorstep."5 Membership Models That Actually Work:Frictionless Replenishment: Using technology to deliver products exactly when customers need themTiered Membership Access: Creating aspirational levels that encourage increased spendingCommunity-Based Membership: Building emotional connections through shared experiencesValue-Added Services: Bundling complementary benefits that increase perceived valueGamified Loyalty Programs: Using achievement systems to maintain engagementResources Mentioned:SubSummit ConferenceBottomless Smart ScalesThe eCommerce Podcast Cohort CommunityPaul LinkedInConnect With Us:Website:eCommercePodcast.netLinkedIn:Matt EdmundsonEmail:matt@ecommercepodcast.netJoin Us at SubSummit!Both Matt and Paul will be at SubSummit this year. Check out subsummit.com to learn about their hosted program which offers free tickets and travel reimbursement!Like this episode? Subscribe to The eCommerce Podcast for more insights on growing your online business.

Join host Matt Edmundson as he chats with serial entrepreneur Chris George, who has launched seven businesses, including Gentleman's Box and SubSummit. In this episode, Chris shares insights on the importance of focus in entrepreneurship and how his faith journey over the past year has impacted his life. Discover how Chris balances his entrepreneurial spirit with a deepening relationship with God.---Timestamps:0:00 Intro2:09 The Importance of Focus in Business6:12 The Impact of Environment on Focus15:43 Strategic Business Planning with a Top-Down Approach18:26 Understanding Lead and Lag Measures25:31 A Return to Faith28:28 Chris George's Faith Journey37:23 Faith is the Hope of Things Unseen50:37 Bringing Faith into Business---Key Takeaways:1. The Importance of Focus: Chris emphasises the significance of maintaining focus, especially for entrepreneurs. He advises against falling into the "shiny object syndrome" trap, where one might be tempted to pursue multiple ventures simultaneously. Instead, he suggests dedicating the majority of one's time and energy to a primary goal or business, as this focus is crucial for achieving success.2. Understanding and Leveraging Environment: Chris discusses how the environment plays a critical role in shaping one's life and work habits. He shares personal insights about how his work environment affects his productivity and efficiency. By identifying where and how one works best, individuals can enhance their focus and output. He also touches on the broader impact of one's upbringing and surroundings on personal development and success.3. Consistency in Faith and Routine: Chris talks about the transformative power of faith in his life, particularly over the past year. He highlights the importance of consistency in building a relationship with God, comparing it to maintaining a daily routine like brushing teeth. By integrating faith practices into daily life, such as reading the Bible and praying, one can find peace and guidance, which also positively influences business decisions and personal growth.---If this episode of Push to be More piqued your interest make sure to keep up to date with everything we do here on the Push to be More Podcast.

Katie did something I didn't think was possible. She silenced a large group of creative women - subscription box entrepreneurs - with one statement. I posed a question to my SubSummit workshop attendees about ad spend. Katie's drop the mic response was that she reached 6-figures in subscription box revenue with a $300 marketing budget.  Katie Sager of Huckleberry Gems is a member of Launch Your Box, Scale Your Box, and my Mastermind. Katie set up shop in the back of her husband's business. She made cutting boards and hosted paint parties. Katie differentiated herself from other crafters by producing craft kits that don't require glue. Instead, customers assemble them using adhesive strips. (Genius!)  Katie loved what she was doing, but knew she needed to grow the business. So she learned all she could about digital marketing. This led to diving deeply into Facebook Ads, learning how they work and how to understand and apply the data.  Katie also realized she needed to bring recurring revenue into her business. One off sales weren't enough. A tiered-tray subscription box was the answer.  You have to spend money - and this includes having a marketing budget - in order to build a business. A business without a marketing budget is a hobby. Katie didn't want a hobby. She wanted to build a business that would grow.  So Katie ran her ads, analyzed the data, made changes when needed, and kept going. She launched with more than 40 subscribers and, within 7 months, hit six-figures in revenue. It took only 5 more months to double that number.  Did all that growth come from Facebook Ads?  No. Katie knew that building her email list was also important, so she turned her focus to that. She created a lead magnet and ran ads to it. She started a free Facebook Group for crafters and required their email addresses to join.  Katie is a true entrepreneur and a super smart business owner. She knows there are a lot of puzzle pieces to starting and growing a successful business. She also knows how tempting it is to chase one shiny idea after another. Katie attributes her success to focusing on one puzzle piece at a time. For her, that meant ads first then email.  Katie's advice for anyone getting started is to get super focused on one thing to build your business and then, once you've mastered it, look to add something else. Build your following and build your list.  Her focus for Huckleberry Gem going forward is all about community. Katie continues to create a community of women who have lost themselves in the busyness of parenting. Women who love to craft and connect.  Join me for this episode as Katie and I talk through how she started her business and grew it to six figures in seven months with a marketing budget of only $300 a month. Get ready to be inspired!  Find and follow Katie:  Huckleberry Gems on Facebook Huckleberry Gems on Instagram   Huckleberry Gems Website Join me in all the places:   Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today! 

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In this exciting live episode of Own Your Commerce from SubSummit in Dallas, our host Jay and Matthew Holman from Subscription Prescription share insights on Bold's new features called MAXIMIZERS. These are designed to convert one-time buyers into loyal subscribers, simplify the subscription process, and enhance customer experiences. Whether you're a seasoned Shopify subscription business or just getting started, this episode is packed with valuable information to help you optimize your subscription strategy. Why You Should Listen? Learn practical ways to implement new features and strategies to maximize your subscriptions. Gain insights from industry experts on overcoming common subscription challenges. Enjoy the lively atmosphere of SubSummit with engaging conversations and real-world examples. For more information on how to maximize every subscriber, visit: Bold Commerce. Stay Connected with Bold Commerce: LinkedIn  Facebook  X  Instagram  Want to listen to other episodes? Click here!

Tune in to "The Juice with Jess Cervellon" for an exciting episode featuring Logan Dunn, Head of e-Commerce at Wyze Labs, recorded live at SubSummit in Dallas. Logan shares how integrating advanced tech like generative AI can transform customer relationships and elevate brand experiences.Join Jess and Logan as they discuss how new skills like coding can boost career opportunities and make the most of AI tools. Discover Logan's innovative strategies for unifying customer experiences across channels and shifting from traditional marketing to cutting-edge AI techniques.Logan also talks about Wyze Labs' focus on community building and using feedback loops to enhance customer loyalty. Learn how they've moved from generic email blasts to personalized content with tools like Braze, and how they use AI for video analysis and customer interaction.Don't miss this episode packed with practical advice for anyone looking to leverage AI and community building in their business journey!-------------------------------------

The significance of establishing recognition and brand presence with retail partners and direct-to-consumer sales, and the use of technologies like dream cell technology for product personalization. Understanding the challenges of a hybrid business model is crucial, and finding partners who understand this is essential.In this episode, Jordan West and John Roman dive deep into the world of social commerce, platform strategies, and content repurposing. They share insights on their limited success with podcast advertising tests, the value of underpriced attention on TikTok and Instagram, and the potential impact of algorithm control on different platforms. From discussing the growing age demographics on TikTok to exploring the future of closed ecosystem experiences in the direct-to-consumer space, this episode is packed with valuable takeaways for ecommerce entrepreneurs. Join us as we uncover the secrets to leveraging social commerce for brand-building and long-term customer acquisition.Listen and learn in this episode!Key takeaways from this episode:Repurposing content for different platforms can lead to significant increases in engagement and subscriber growth.Algorithm control plays a significant role in social media platforms and can impact content visibility and engagement.Utilizing underpriced attention on live videos and affiliate sales on platforms like TikTok can be beneficial for brand growth.Strategic use of TikTok shop can contribute to long-term customer acquisition and brand-building.The importance of utilizing multiple platforms to engage with audiences and potential strategies in the event of platform changes or bans.The potential impact of closed ecosystem experiences in the direct-to-consumer space and the evolving age demographics on various social media platforms.Today's Guest: John Roman, the CEO and co-founder of Battlbox, an outdoor adventure brand that prioritizes content, community, and non-traditional e-commerce. He is highly active on LinkedIn, contributing to the onlinequeso.com and awesomepod.com platforms. With a focus on social commerce and leveraging platform-specific strategies, John Roman brings expertise in repurposing content across various platforms, harnessing underpriced attention in live videos and affiliate sales, and strategically utilizing TikTok shop for brand-building and long-term customer acquisition.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales. Learn more here: Tapcart

Learn how poor deliverability can drain your revenue and discover the strategies to set it right. From the impact of domain reputation to the need for warm-up periods, we covered it all. Plus, don't miss out on the essential insights for switching email service providers and dealing with spam rates.  In this episode, Jordan West and Nikita Vakhrushev, CEO of Aspekt discuss the intricacies and strategies essential for e-commerce brands to navigate the ever-evolving landscape of email marketing. From the impact of domain reputation to navigating through service provider transitions, they cover it all.Listen and learn in this episode!Key takeaways from this episode:Email deliverability is crucial for generating revenue for brands, and poor deliverability can result in wasted money.Recent changes by Google and Yahoo require brands to use their own domain reputation to send emails, increasing brand responsibility and accountability.Sending emails to addresses that haven't opted in can negatively impact spam rate and deliverability, potentially ruining domain reputation.Excessive spam feedback can negatively impact deliverability, and even a small percentage of complaints can lead to emails being marked as spam by Google.If emails end up in the spam inbox, emergency communication to customers may be necessary to ask them to move the emails out of spam.AI has potential in email marketing for data analysis, decision-making, copywriting ideation, and understanding customer sentiment, but it's essential to double-check and personalize content.Overriding primal instincts is crucial when facing difficulties in business, especially in the competitive space of direct-to-consumer marketing and dealing with social media challenges.Recommended Tools/App:Sendlane: https://www.sendlane.com/ Today's Guest: Nikita Vakhrushev, CEO of Aspekt, his role involves delving into the complexities of email deliverability and the strategies that brands must adopt to ensure success in their email marketing campaigns. Nikita emphasizes the importance of proper email deliverability, highlighting how it affects the revenue generation for brands and the impact of recent changes by Google and Yahoo on domain reputation. Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.Learn more here: Subsummit

Highlighting the importance of the company's high resale value and the emotional storytelling of the brand. And, delving into holistic interests and personal growth, revealing a thought-provoking side that transcends conventional business perspectives. In this episode, Jordan West and Matthias Ehlenfeld, founder of Woom Bikes.  They discuss the delicate balance between brand awareness and tactical e-commerce activities in marketing. They share insights on leveraging community and referral programs to increase brand awareness and utilizing the existing customer base. The conversation also touches on the importance of creating emotional connections through brand storytelling and the significance of great employees in scaling a business.Listen and learn in this episode!Key takeaways from this episode:Emphasizing the importance of leveraging the community and traditional referral programs to create more awareness and utilize the existing customer base.The plan to collaborate online and offline strategies for specific key cities to create more awareness and increase sales.The significance of great people in scaling, along with creating the best employee experience. Delving into the importance of email marketing and the significant opportunities it presents for businesses.Recommended Tools/App:Klaviyo: https://www.klaviyo.com/ Recommended Audiobook:Archetypes of the Soul: https://www.amazon.com/Archetypes-Soul-Varda-Hasselmann/dp/3442220009 Today's Guest: Matthias Ehlenfeld, the founder of Woom Bikes, originally from Germany, Matthias established Woom Bikes in Austin, Texas in 2014, focusing on selling high-quality bikes for children online. With a deep understanding of the balance between brand awareness and tactical e-commerce activities in marketing, Matthias is an expert in leveraging community and traditional referral programs to create awareness and utilize the existing customer base.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.Learn more here: Subsummit

From building social proof to working with influencers, and even navigating the coveted TikTok shop mall. Learn about the importance of cultivating an awesome shop presence, earning reviews, showcasing transaction volumes, and engaging with creators to drive traffic to your shop.In this episode, Jordan West gets into the latest trends and strategies for leveraging TikTok shop to drive sales and brand growth. From the crucial role of social proof and reviews to the importance of engaging with influencers and leveraging the TikTok shop mall, Jordan shares valuable insights and recommendations for brands looking to maximize their success on this platform. With practical tips and expert advice, this episode is a must-listen for any ecommerce brand looking to crack the code of social selling.Listen and learn in this episode!Key takeaways from this episode:When launching a TikTok shop, focus on building social proof through a significant number of sales and positive reviews to attract influencers.Consider starting with paid ads and hiring creators to promote the shop from the beginning to drive traffic. Going live on TikTok is recommended, and there are resources available to guide brands through the process.Aim to get onto the TikTok shop mall, which acts as a curated marketplace for reputable retailers.Understand the performance and brand qualifications required to be invited to the TikTok shop mall.Seek to work with reputable partners and continuously improve shop performance to maximize success on TikTok.Recommended Tools/App:Notion: https://www.notion.so/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.Learn more here: Subsummit

Emphasizes the importance of CRO in ecommerce and the impact it has beyond just improving the website, including reducing return rates, increasing lifetime value (LTV), and decreasing product costs.In this episode, Jordan West with Will Laurenson, they get into the realm of customer revenue optimization (CRO) and its impact on e-commerce success. Will shares his expertise in data-driven strategies, customer behavior modeling, and the significance of revenue per user in testing and optimizing e-commerce approaches. Listen and learn in this episode!Key takeaways from this episode:Utilizing data analysis and product development can improve customer conversion and retention.Incorporating customer feedback and speaking directly with customers is essential for business optimization and improvement.RPU is recommended as the ultimate KPI for testing the success of strategies in e-commerce, highlighting the importance of focusing on the revenue generated by each user rather than just conversion rates or average order value.The significance of user experience (UAM method - usability, anxiety, motivation) is emphasized as a means to inform website design and optimize customer experience.Case studies showcase the impact of split tests, such as the removal of an "in stock" tag leading to increased mobile conversion rates and the elimination of a timer resulting in additional revenue.Recommended Tools/App:Airtable: https://www.airtable.com/ Notion: https://www.notion.so/ Slack: https://slack.com/ Recommended Audiobooks:Real Dictators: https://www.noiser.com/realdictators The Rest Is History: https://www.audible.com/pd/The-Rest-Is-History-Audiobook/B0C5YNM53Z Today's Guest: Will Laurenson, from Customers Who Click, Will has a background in B2C marketing and startups, and he shares experiences where he improved customer conversion and retention through data analysis and product development. He challenges the significance of conversion rate optimization (CRO) for e-commerce, emphasizing the importance of revenue per user over conversion rate. Will uses data to determine customer behavior and discusses how it informs their approach to website design and user experience. Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.Learn more here: Subsummit

Highlights the significance of having the right creative, with an emphasis on understanding where the creative fits within the marketing funnel and using psychology-based creative approaches.In this episode, Jordan West gets into the Facebook ad problems that many people are encountering. He shares his insights into the issues affecting Facebook ads in 2024 and outlines three key reasons why his company, Upgrowth Commerce, hasn't experienced the same challenges. Jordan also discusses a resource he created to help solve these problems and offers hope to struggling ecommerce brands. Listen and learn in this episode!Key takeaways from this episode:Using a good CAPI connector (conversions API connector) to improve data accuracy, reduce data loss, and enhance campaign optimization.Understanding where the creative sits within the sales funnel, analyzing Facebook spend towards specific creatives, and utilizing metrics like frequency and CPM to assess ad performance.Letting the AI do its job, feeding the right data, identifying the right creative, and setting up a testing environment that will work from day one.Recognizing that Facebook is a machine learning platform with a user experience focus, and prioritizing ad delivery optimization to ensure relevance and efficiency.Recommended Tools/App:Elevar: https://www.getelevar.com/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.Learn more here: Subsummit

We explored the revolutionary power of digital humans, streaming avatars, and how they're transforming online sales interactions. Imagine an empathetic, personalized sales experience that's available 24/7. From product recommendations to instant guidance, these AI sales agents are the game-changer your brand needs.In this episode, Jordan West and Alain Denzler, CEO and founder of Get It AI, get into the world of AI sales agents. Alain sheds light on the cutting-edge technology of streaming avatars and how they are reshaping the online sales experience in the Gen AI era. From integrating with different platforms to offering personalized interactions and emotional voices, Alain's insights provide a glimpse into the future of ecommerce. Listen and learn in this episode!Key takeaways from this episode:Streaming avatars can greet and guide visitors, provide video reviews, and initiate conversations to assist in the purchasing process, thus potentially improving conversion rates.Emphasizes the use of AI technology to create human-like sales agents capable of delivering personalized product recommendations and tailored sales responses based on customers' emotions.The potential power of incorporating empathy into AI sales agents, aiming to create a more conversational and empathetic sales experience for customers.The widespread adoption of digital agents in sales interactions, likening it to the transition from driving cars to autonomous vehicles and suggesting that future generations may find it hard to believe there was a time without AI sales agents.The need to comply with EU regulations when using digital humans, and how AI agents can reduce hesitancy and create more subtle and human-like selling experiences.Recommended Tools/App:GetitAI: https://www.getit.ai/  Today's Guest: Alain Denzler, the CEO and founder of Get It AI, to revolutionize the sales experience, Alain's company utilizes streaming avatars, which he refers to as "digital humans," to provide brands with a face and voice for online sales interactions. He envisions AI sales agents as a transformative force in ecommerce, enhancing customer experiences through personalized, empathetic, and human-like interactions. Alain's approach emphasizes the fusion of advanced technology with the human touch, positioning his company at the forefront of the evolving landscape of AI-driven sales.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.Learn more here: Subsummit

Challenges facing agencies and brands in the e-commerce world. From the impact of app usage on website performance to the importance of ethical business practices, we explore the secrets to success.In this episode, Jordan West and Ben Sharf, co-founder of Platter, they get into the challenges and misalignments in the e-commerce industry, particularly in relation to app usage, pricing, and improving cost-effectiveness for brand owners. Ben shares his perspective on ethical agency practices and the unique solutions offered by Platter to address these industry issues.Listen and learn in this episode!Key takeaways from this episode:The discussion highlights misalignments between development agencies and brand owners, particularly regarding app usage, pricing, and improving cost-effectiveness for brand owners.There's a need to simplify app functionality to debunk the myth that building a high-converting storefront is expensive and time-consuming and to address the issue of brands getting stuck with too many apps, support teams, and high monthly expenses.Touches on potential partnership opportunities and investment offers, highlighting the strategy of creating a shared back office for mundane tasks and enabling agencies to exit at a higher multiple by being part of the roll together.Emphasizes the importance of agencies focusing on education, integrity, and efficiency in their operations, and providing cost-effective and transparent solutions for brands.Recommended Tools/App:Clay: https://clay.earth/ Rebuy: https://www.rebuyengine.com/ Today's Guest: Ben Sharf is the co-founder of Platter, a company offering a theme and app bundle with white-glove implementation to enhance profitability on Shopify storefronts. During the episode, Ben expresses frustration with agencies moving brands to Headless architecture to control operations and profit without considering ethics. He advocates for ethical agency practices, stating that Platter focuses on education, integrity, and efficiency. Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. Christopher's entrepreneurial expertise, showcased through successful ventures like Gentleman's Box, fuels SubSummit's mission. He shares valuable insights at e-commerce conferences nationwide and inspires aspiring entrepreneurs through guest lectures and mentorship programs. SubSummit embodies Christopher's dedication to empowering the subscription commerce community.SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.Learn more here: Subsummit

Strategic guidance for maximizing your event presence, emphasizing the need for intentional networking, goal-driven approaches, and the art of fostering meaningful connections. In this episode, Jordan West and Chris George, Co-Founder and CEO of SubSummit take a deep dive into the resurgence of events and the pivotal role they play in business growth. Through their engaging discussion, they explore the value of face-to-face interactions, networking, and the power of intentional connections at events. With a focus on collaboration, the importance of faith, and the impact of subscription models, this episode is packed with valuable insights for both brands and service providers in the e-commerce industry.Listen and learn in this episode!Key takeaways from this episode:Shift from paying attention to competition to focusing on building one's own brand, emphasizing the importance of focusing on your own brand's growth rather than being overly concerned with competitors.The limitations of virtual meetings and the value of face-to-face interactions, encouraging attending events to network, build relationships, find solutions for business growth, and create partnerships.Attendees and solution providers are advised to approach events with specific goals and targets in mind, encouraging pre-event research and intentional networking as part of event preparation.Recommended Podcast/Audiobook:Modern Wisdom Podcast: https://chriswillx.com/podcast/ Seven Habits: https://www.franklincovey.com/the-7-habits/ Blue Ocean Strategy: https://www.blueoceanstrategy.com/books/blue-ocean-strategy-book/ Today's Guest: Chris George, Co-Founder and CEO of SubSummit is an expert in the subscription industry, with a focus on the value of subscription models for both brands and service providers, emphasizing the importance of loyalty, membership, and subscription in building consumer relationships. With the rise of brands pivoting to subscription models, Chris and his team saw an opportunity to bring everyone together. After the challenges of COVID, Chris emphasizes the importance of face-to-face interaction, a lesson learned from the limitations of virtual meetings. He believes that nothing can replace the value of in-person connections and meaningful conversations.Connect and learn more about Chris and SubSummit:LinkedIn: https://www.linkedin.com/in/chrisgcertified/ Website: https://subsummit.com/ This episode's sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms. With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability. Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory. Learn more here: Finale Inventory

In this episode, you'll get all the details about Sub Summit 2024, the largest conference dedicated to subscription and membership businesses. Julie gets the scoop from Sub Summit Director of Marketing, Jennifer Cline. Hope to see you there!- When: June 17 - 19, 2024- Where: Dallas, TX- Pitch Competition $10k prize package, Applications close March 5, 2024- Cube Awards nominations close March 26, 2024Links mentioned:- SubSummit.com- SubSummit.com/pitch- SubSummit.com/cube-awards- SubSummit.com/hosted-merchant-meetings-program- SubSummit.com/venue (discounted room block)Support the show

Discover the true purpose of attending conferences and events, and learn how to extract actionable strategies instead of enduring endless sales pitches.In this episode, Jordan West and Chris George, CEO of SubSummit,  discuss the ins and outs of growing a successful ecommerce brand. They dive into the importance of creating value for customers, the impact of subscriptions on business models, and the necessity of consistent effort in building sustainable success. Listen and learn in this episode!Key takeaways from this episode:The value of subscriptions for Direct-to-Consumer (DTC) brands, focusing on value, convenience, and access.Doubling down on what you're good at in business and overcoming the fear of other people's opinions.Understanding and doubling down on customer attention, being consistent and organized, and knowing customer lifetime value and acquisition costs are essential for business scaling.Diversifying product lines and offering integrated solutions to meet different customer needs and serve as a one-stop shop.Recommended App/Tool:Hubspot: https://www.hubspot.com/Recommended Audiobook/Podcast:Gary Vee: https://garyvaynerchuk.com/podcast/Simon Sinek: https://simonsinek.com/podcast/Jay Shetty: https://jayshetty.me/podcast/Seth Godin: https://www.akimbo.link/Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growToday's Guest:Christopher George, CEO and Co-Founder of SubSummit, an accomplished operator who played a key role in building the largest event in the world for consumer subscriptions. His dedication and passion have made him an influential figure in the world of consumer subscriptions and e-commerce.Connect and learn more about Chris and SubSummit: Website: https://subsummit.com/LinkedIn: https://www.linkedin.com/in/chrisgcertified/If you're ready to learn how the best DTC and e-commerce brands use Motion to ship winning Meta, TikTok, and YouTube ads, book a demo today, or start a free trial at Motionapp.com. Even better, Motion offers a monthly subscription plan so you can dodge those annoying annual contracts. Get 50% off your first month when mention UpGrowth Commerce. Learn more at Motionapp.com Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free e-commerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

Did you ever want to pick the brain of a graphic designer? That's exactly what Julie does today with Kaila of Dox Design. She's got tons of experience building brands but specifically subscription box packaging! A note from Kaila: Hey, Fur Friends! Kaila here—the crazy dog-lady behind Dox Design. I'm a proud fur-mama to three dachshunds, lover of all 70's music, and the OG Swiftie (I've seen her on every tour, even as just an opener!)After taking my first few years out of college in the traditional agency route, I felt restless… like my cup wasn't being filled to the top. I wanted to take my two favorite things—dogs and design—and create something that nobody had done before. Something big, bold, and most importantly, drool-worthy. And so, Dox Design was born!From e-commerce stores to brick-and-mortars, Dox's team of designers is brand-focused (and dog-obsessed) in everything that we create. We transform boring brown boxes into experiences that elevate your bizz and create a lasting connection with your audience.LINKS-Get A Brand Audit: https://calendly.com/kaila-1/1hour-Have Us Design Your Subscription Box: https://dox.design/landing/subscription-box-Follow Us On Instagram: https://www.instagram.com/dox.design/ -The brand that Kaila mentioned (headband story): https://wondermintgoods.comIf you don't already know, SubSummit is the world's LARGEST conference for anyone in the subscription, membership, and recurring revenue sector… that means YOU! And guess what?! Our SBB community can score a FREE ticket & travel reimbursement through the Hosted Merchant Meetings Program!

Podcasting can lead to surprising opportunities! Discover how an invitation to SubSummit and other unexpected events have influenced our journey.In this episode, we delve into the story behind our invitation to SubSummit and other unexpected opportunities that have come our way through podcasting. Join us as we reflect on how these experiences have enriched our podcasting journey.

Paul Chambers (@paulcchambers), a seasoned entrepreneur who embarked on his business journey in fifth grade, is the co-founder and CEO of the Subscription Trade Association (SUBTA) and the renowned event SubSummit. His career in the subscription commerce sector spans over 20 years, garnering him recognition from numerous domestic and global media outlets. Paul's entrepreneurial footprint began with establishing a digital marketing agency, a web hosting service, and managed IT services businesses. Two of these three ventures have been lucratively exited, with the third still actively providing services today. Adding to his versatile business portfolio, Paul spent over a decade in the retail and food industry. His past roles include owning and managing Dale and Thomas Popcorn franchise locations across Metro Detroit. He is an investor and partner in Capri Pizza, based in Southfield, Michigan.Further enhancing his retail acumen, Paul played a pivotal role in developing and marketing Captiva, a fast-growing consumer packaged goods pain relief product, now available in CVS stores nationwide. Outside the corporate world, Paul is a dedicated firefighter serving the City of Troy.What Travis and Paul Discussed:How Paul started SubSummit 2016 as a small event for subscription box companies to network and share ideas. It has now grown into the largest subscription-focused conference in the country, with thousands of attendees across industries like SaaS, memberships, etc.Why, when hiring, look for values alignment first? Skills can be taught, but core values are much harder to change. Go beyond just interview questions to get meals and drinks and hang out in informal settings. Listen to your gut instinct when something feels off about a person or situation. Your subconscious is processing millions of data points from your experiences.As fathers, Travis and Paul aim to set an example through business and other pursuits that minimize the gap between the men their kids see them as and who they are.Why does bringing on someone intimidatingly skilled and experienced force founders to check their egos? It's better to have someone tell you what to do in areas where you're weak than pretend you can do everything.Rapid problem-solving and leading teams under pressure are skilled Paul has developed as a volunteer firefighter that transfer to business. Pushing yourself physically and mentally keeps you sharp.If you want to learn how to build an audience from scratch, hire all-star team members, and set an example for your kids, don't miss my conversation with Paul Chambers. We covered how he went from hosting small networking events to running the largest subscription conference in America. Paul also shared his unique approach to finding employees who align with his values by going beyond just interview questions. As busy entrepreneurs and fathers, we discussed the importance of minimizing the gap between the men our kids think we are and who we truly are. Paul even revealed how volunteer firefighting keeps him mentally sharp and physically fit as he solves pressure-related problems. So, if you want actionable insights on leadership, hiring, networking, and parenting, listen to this episode!‍Special Offer for Travis Makes Friends Listeners:Get 16 free meals with the Hello Fresh discount code hellofresh.com/travis16Special Offer for Travis Makes Friends Listeners:Get 16 free meals with the Hello Fresh discount code hellofresh.com/travisDon'tn't forget to subscribe to our Youtube Channel, @travismakesfriendsFollow Travis on:IG

Jesse (@jspujji) is an entrepreneur, investor, and executive whose passion is helping people learn and grow through the power of entrepreneurship. He currently serves as Founder & CEO of Gateway and as Executive Chairman of Ampush and MySubscriptionAddiction.com.Prior to Gateway, Jesse co-founded and was CEO of Ampush. During his tenure, Ampush grew to over 100 Ampushers, managed over $1BN in media spend, and partnered with brands such as Dollar Shave Club, Uber, Birchbox, and Hulu. He also led efforts in two strategic acquisitions, one divestiture and raising $15M from Red Ventures. Prior to Ampush, Jesse started his career with short stints at both Goldman Sachs and McKinsey. In 2006, Jesse graduated from The University of Pennsylvania's Wharton School with a dual concentration in Finance and Entrepreneurship, and a second degree in Political Science. He lives in St. Louis, MO with his wife and two kids. Outside of work, you can find traveling, playing tennis, watching Pixar movies, and indulging in dark chocolate.Special Offer for Travis Makes Friends Listeners:Get 16 free meals with the Hello Fresh discount code hellofresh.com/travis16Don't forget to subscribe to our Youtube Channel, @travismakesfriendsFollow Travis on:IG

I'm excited to bring you this interview with Kevin Tighe, co-founder and CEO of Beachly Brands recorded LIVE at SubSummit. Beachly Brands currently has three successful subscriptions, but I asked Kevin to take us back to the beginning of his subscription box journey.   The first lesson Kevin wanted to share with you is that we all have failures. He did, I have, and you will. After Kevin experienced a failure, he spent some time in Hawaii reconnecting with what he loves - the beach and surfing.  This love for the beach and outdoor life sparked what turned into an idea for a subscription box. Kevin's first box was for men. The box went through some iterations as they refined their audience and the contents of the box. Over time, it grew into a successful subscription box.  Then Kevin and his team decided to add another box, a beach apparel and accessories box for women. Kevin asked his friends to model the items and took the photos himself. It wasn't perfect, but it was more than good enough. Kevin did what needed to be done to get that women's box launched. The result? 1,000 subscribers in the first week! And today they have 25,000 subscribers!  The third box came from a desire to add a lower-priced box that would not compete with the women's box. A beauty product box featuring natural, cruelty-free products was the answer.  Kevin and his team have learned a LOT through their subscription box journey. You don't get to 25,000 subscribers without gaining knowledge, solving problems, and learning from failures.  I asked Kevin to share some advice for subscription box owners, especially those in the early stages of business. His tips included:  Understand the core functions of your business. You may hire team members to take over certain tasks, but you need to have that knowledge.  Be strategic - look at where your time is best spent today. If you're spending all of your time answering customer service emails or packing boxes, you don't have the time to do the things that will make your business grow.  Understand your numbers. When it comes to your business, you need to be a numbers person.  Join me for this episode as Kevin and I talk about his journey from 300 to 25,000 subscribers, what's next for Beachly Brands, and his advice for new subscription box owners.  Find and follow Kevin:  Beachly on Instagram Beachly on Facebook  Beachly Website Kevin on Linked In Join me in all the places:  Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join today!  Get 30 Days FREE when you switch to Subbly: https://join.subbly.co/sarah-williams

If you have a subscription business, are thinking about starting one, or if you don't think your business can offer subscriptions this episode is for you...Chris is a legend when it comes to the subscription world. He has worked with some of the biggest subscription brands on the planet. From Netflix to Bark Box, this guy  knows his craft. Listen as Mark and Trevor ask for Chris' direct play book when building a subscription business. Chris gives real live examples of what to do and what not to do when building a subscription business. This is a must-listen-to-episode. One thing Chris said that blew our minds was that every single business should have some sort of subscription element to it!Make sure to take some notes. This podcast is wildly actionable!Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

On this episode, we talk with John Haji, Co-Founder of the Subscription Trade Association (SUBTA), an organization that helps connect and grow the global subscription commerce economy through valuable resources, data and events.John and his team are gearing up for their annual SubSummit, a subscription industry trade show that runs from May 31 to June 2, 2023, in Dallas, Texas. The gathering will feature speakers from brands like the NBA, Porsche, Mercedes Benz and the Honest Company.John's first foray into the subscription industry dates back to starting a subscription box service called Gentleman's Box in 2014, during the time when physical subscription box companies were booming with companies like Dollar Shave Club and Birchbox.John and his team wanted to network with people from established subscription companies like those, and the idea for SubSummit was born.John breaks down subscription businesses into six categories: Subscription Box, Subscribe & Save, Membership, Media and Publication, Digital Software and Streaming. All categories are well represented at SubSummit.John gives his thoughts and ideas about customer experience, retention strategy, and partnerships with influencers, which is something that has changed recently.John Haji | LinkedIn -https://www.linkedin.com/in/john-haji/Subscription Trade Association  (SUBTA) | LinkedIn -https://www.linkedin.com/company/subta/SubSummit | Website - https://subsummit.com/ Ready to get started with Rebar?Head to  rebartechnology.com  or email info@rebartechnology.com  to schedule a call today.#Saas #subscriptions #subscriptionbusiness #subscriptionservice

Chris is a serial entrepreneur who has successfully invested in and launched eight businesses, two of which have been acquired. As one of the creators of the wildly popular and recently acquired Gentleman's Box, a high-end subscription box for men, Chris has spoken to aspiring entrepreneurs and established industry professionals at events like Digital Summit, SubSummit and several academic institutions such as Columbia Business School and George Washington University. His strong business acumen and understanding of the role of marketing and branding solidify him as a leading force in the realm of entrepreneurs. Propelled by the notion that you can always give back, Chris regularly supports emerging brands by investing in and mentoring individuals and companies that lead with purpose over profit.In This Conversation We Discuss: [00:00] Intro[00:51] What is SubSummit?[01:22] The start of Chris's entrepreneurial journey[02:32] The tech they used for Gentleman's Box[03:10] Launching own brand vs launching on a marketplace[04:20] Relationships and experiences before platforms[05:19] Amazon is always your competitor online[06:19] 3 things you should provide as a subscription[06:44] Finding the initial customers for Gentleman's Box[07:45] Identifying the customer most likely to purchase[08:27] Figuring out where your customers attention is[09:17] Being “obsessed “ at your customer[09:47] Entrepreneurs should ask what the customers want[10:38] The point where you let the customers decide[11:51] How to implement a recurring revenue model[13:21] Example: subscription for a streetwear brand[13:53] An example from the customer's perspective[14:39] Things to look forward to SubSummit 2023[15:50] SubSummit's Hosted Buyer Program[17:05] Learn all about subscription models in SubSummit[17:54] There are so many resources to help you grow[18:19] Sometimes, the only barrier you have is yourselfResources:Subscribe to Honest Ecommerce on YoutubeThe world's largest meetup of subscription, membership, & recurring revenue brands subsummit.comGet your Tickets to SubSummit subsummit.com/ticketsConnect with Chris linkedin.com/in/chrisgcertifiedIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Is money the real measure of a person's success or is there more to life than that?In this episode of Push To Be More, Matt is joined by Chris George who debunks the misguided notion that success is solely based on financial gain. Chris reflects on how he shifted his mindset to find true passion and love in doing what he loves and shares the importance of identifying what success truly means for you. Tune in to discover Chris' insights into staying motivated and consistent to achieve true success!Here's some of the great stuff that we cover in this show:Chris discusses his passion for giving back by speaking at different universities and inspiring college students to identify what they're good at and move forward with that. He emphasizes the importance of finding true passion and love in your work and identifying what success means to you, rather than believing that making a lot of money equates to success. Success for Chris is measured in four areas: health, career, friendships, and family. He checks in with these areas daily and if they are all in the green, he considers himself successful. He sees past experiences, even divorce, as learning experiences that have led him to where he is now in his career and personal life.Chris believes that giving back is the fifth element to his personal list of important values, and it is what fuels his heart the most. He believes in the importance of giving more than taking. Chris says that staying motivated comes naturally to some people and they don't need external motivation. For others, it's important to find inspiration, but the key is to figure out what you're good at and double down on it. Consistency and building habits are crucial for staying motivated, and ultimately, if you want something, you have to go out and get it yourself.Chris recharges his batteries by spending time with people who have nothing to do with work or business. He also plays sports and loves to find peace in the moments when work is not on his mind.-----------------------ABOUT CHRISChris George is a successful serial entrepreneur who's launched and managed seven businesses, including Gentleman's Box and Subscription Trade Association (SUBTA). He's also the founder of Certified, a streetwear brand on a mission to donate 100M meals to Feeding America through its signature line of hoodies. Chris is a sought-after speaker who's shared his insights on entrepreneurship and business at events like Digital Summit and SubSummit, and he hosts a video series, No Excuses with Chris G., featuring notable guests like Gary Vaynerchuk and Ryan Hogan. Chris is passionate about giving back and regularly supports purpose-driven businesses and initiatives.-----------------------For complete show notes, transcript and links to our guest, check out our website: www.pushtobemore.com.

What are you doing to add value to your subscription box and increase the lifetime value of your subscribers? By thinking creatively and strategically - in other words, thinking outside of the box - you can uplevel your subscribers' experience and bring more revenue and higher profit margins into your business.  In this episode, I catch up with Paul Chamber, co-founder of the Gentleman's Box, on ways they added value and increased LTV with their subscription box. Paul is also the co-founder of Subsummit and one of my favorite people to talk with about all things subscription box.  Paul took us through the journey of The Gentleman's Box and the decisions they made along the way - good and bad - that helped them increase the value of their subscribers by layering in more value. He also talks about the importance of choosing the right price and how a price that's too low had a negative impact on one of their subscription options.  We also talked about using price as a retention tactic. This is something I do with my subscriptions. When it's time for a price increase, I grandfather in all current subscribers at the current price for the lifetime of their subscription. If they cancel and later want to come back, they'll come back at the new, higher price. This is a very effective retention strategy.  Other ways to add value and increase LTV: Including a gift with purchase - i.e., Early Bird Bonus Offering an “add-on” option to subscriptions.  Layering in additional subscriptions.  Adding a gift at the time when most cancellations happen. Offering additional products that go with items in the box.  Including a membership with or separate from your subscription.  Giving subscribers the opportunity to choose which items come in their box. Paul and I also talked about SubSummit and what attendees can expect this year. SubSummit launched in 2016 with the goal of bringing subscription box owners together to learn from and connect with one another. I've partnered with them for the past few years and can't wait to see so many of my Launch Your Box members at SubSummit again this year.  Launch Your Box members - check inside the group for a special LYB-only SubSummit link.  Join me for this episode as Paul and I talk through ways you can add value to your subscription box and increase the lifetime value of your subscribers. We cover a LOT of topics during this interview. Come join us for a really fun episode! Find and follow Paul:  SubSummit on Instagram SubSummit on Facebook  SubSummit Website Join me in all the places:  Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join today!  Get 30 Days FREE when you switch to Subbly: https://join.subbly.co/sarah-williams

Subscription models have evolved beyond offering consumers merely convenience and savings. Look at companies like FabFitFun, which now offer curation tools, loyalty programs, access to community and so much more to create a loyal customer base. During this episode of Retail Remix, host Alicia Esposito chats with Paul Chambers, CEO and Co-founder of the Subscription Trade Association (SUBTA). The pair talk about how brands and even media companies are working together to unlock the power of subscription commerce and optimize customer experiences. They also discuss how brands can design subscription programs that create customer value instead of headaches. Check out this episode to learn:  How the subscription commerce market has grown and whether it's a “no-brainer” for most brands; The importance of keeping the customer at the center of your subscription program strategy; and How to use data to improve and innovate program features and benefits. RELATED LINKS Connect with Paul on LinkedIn and Twitter. Learn more about SubSummit and save your seat! Check out SUBTA. Download the Subscription Commerce Industry Outlook report. Learn more about subscription commerce trends at Retail TouchPoints. Want to learn more about how subscription commerce impacts your industry? Register for the Retail Innovation Conference & Expo, which is taking place June 13-15, 2023, in Chicago and will be laser-focused on what's new and what's next in connected commerce. All-Access Pass holders will get access to three days of content, including sessions on new revenue models like resale, social commerce, and more. Register and use the code RRPODD225p to get 25% off all pass types!

Paul Chambers is a digital marketing and subscription economy researcher with over two decades of experience in the industry. Paul created his own networking event– SubSummit, to bring together founders at every stage of the subscription model journey and help them grow and expand their businesses.For more on Paul Chambers & show notes: https://www.shopify.com/blog/paul-chambers-subscription-business-sub-summit?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Have you ever wondered why subscription businesses like HelloFresh and Netflix are so successful and why should you consider having a subscription model for your ecommerce business?Tune in to this episode of the eCommerce Podcast as Chris George from Subsummit uncovers the secrets of businesses that have nailed customer satisfaction through subscription models and how you can use subscriptions to take your ecommerce business to the next level!ABOUT CHRIS:Chris George, the unstoppable serial entrepreneur who has successfully launched and managed seven businesses and sold two is the mastermind behind the wildly popular Gentleman's Box and hosts The Subscription Podcast - available on all podcasts channel. Chris regularly supports emerging brands by investing in and mentoring individuals and companies that lead with purpose over profit. Also the co-founder + CEO on Subsummit.Here's a summary of the great stuff that we cover in this show:Subscriptions are becoming increasingly popular because they provide convenience and allow customers to use things as they want, which is what the next generation is looking for in a shopping experience. This trend is causing more and more e-commerce brands to adopt subscription models.To differentiate from companies like Amazon, e-commerce businesses should consider providing an exclusive product or building a relationship with the consumer through subscriptions that consistently provide value and result in predictable income and higher valuations.Subscriptions have a high upfront cost for customer acquisition, but the lifetime value of a subscriber can be significant if they stay on for an average amount of time. Brands with successful subscription models aim to build a habit within their consumer, and those that do can see customers staying on for years.Target the right customers and understand their profile to offer something of value in a crowded subscription market. Despite competition from big names like Netflix, marketers can provide more value by targeting individuals' passions and needs.Chris believes that a beauty company starting today should prioritize building a subscription model first as it offers a low-cost marketing tool and higher customer value compared to one-off purchases. Subscription can work alongside traditional e-commerce, but Chris recommends being subscription-only.Subsummit is the world's largest event for all consumer subscriptions, focusing on helping entrepreneurs and subscription-based businesses build better subscription-based companies, with a huge expo hall, multiple track rooms, and speakers ranging from NBA to Time Magazine. The event covers everything from how to start and grow a subscription business to retaining customers and international expansion.For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Well, should you? In this episode I'll break down inflation, raising your prices, and what it ultimately means for your box business. This episode is sponsored by SUBTA and the 2023 SubSummit! Want to get over 70% off your ticket?  Become a premium member today!!! Visit https://subta.comTo see all exclusive content, bonus features, and all-around fun stuff from myself and others like you, then please join us for FREE, and become a Locals App member today at https://thesubscriptionboxshow.locals.com/Reaching out to Eric:IG: @thesubscriptionboxshowFB Group: https://www.facebook.com/groups/thesubscriptionboxshowWebsite: https://thesubscriptionboxshow.comEmail: eric@thesubscriptionboxshow.comPrograms & Courses:The Subscription Box Experts Academy:  https://ericmusick.krtra.com/t/jIw4to2rXSoQThe Ultimate Guide for Graphic Design: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cGary Redmond's Email Experts Academy: https://ericmusick.krtra.com/t/1ljRUMBfHnCp

In this episode, I'll share with you our plan at www.louisandlea.com for the Q4 sales and customer acquisition push.  With wait for it...no paid ads?  How? Is that even possible?  Find out by listening or watching on our new YouTube channel here: This episode is sponsored by SUBTA and the 2023 SubSummit! Want to get over 70% off your ticket?  Become a premium member today!!! Visit https://subta.comTo see all exclusive content, bonus features, and all-around fun stuff from myself and others like you, then please join us for FREE, and become a Locals App member today at https://thesubscriptionboxshow.locals.com/Reaching out to Eric:IG: @thesubscriptionboxshowFB Group: https://www.facebook.com/groups/thesubscriptionboxshowWebsite: https://thesubscriptionboxshow.comEmail: eric@thesubscriptionboxshow.comPrograms & Courses:The Subscription Box Experts Academy:  https://ericmusick.krtra.com/t/jIw4to2rXSoQThe Ultimate Guide for Graphic Design: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cGary Redmond's Email Experts Academy: https://ericmusick.krtra.com/t/1ljRUMBfHnCp

Join Kelley and I as we dive into what it takes to make it work in subscriptions in 2022. It ain't easy, but as Kelley will show you, even his bootstrapped business can do it.  Find out what his secret was on this episode.  For our EXCLUSIVE Post Show "lightning round" make sure to head over to https://thesubscriptionboxshow.locals.com/ and join us today! This episode is sponsored by SUBTA and the 2023 SubSummit! Want to get over 70% off your ticket?  Become a premium member today!!! Visit https://subta.comTo see all exclusive content, bonus features, and all-around fun stuff from myself and others like you, then please join us for FREE, and become a Locals App member today at https://thesubscriptionboxshow.locals.com/Reaching out to Eric:IG: @thesubscriptionboxshowFB Group: https://www.facebook.com/groups/thesubscriptionboxshowWebsite: https://thesubscriptionboxshow.comEmail: eric@thesubscriptionboxshow.comPrograms & Courses:The Subscription Box Experts Academy:  https://ericmusick.krtra.com/t/jIw4to2rXSoQThe Ultimate Guide for Graphic Design: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cGary Redmond's Email Experts Academy: https://ericmusick.krtra.com/t/1ljRUMBfHnCp

“Start with what you have and build up to what you want.”  Welcome to my first on-location podcast episode! Launch Your Box member Rachel Duguay joined me live onstage at SubSummit, the first and only conference exclusively for the subscription box industry.  Rachel and I met at last year's SubSummit and she quickly became a member of Launch Your Box. At that time, Rachel and her husband's business, MicroPuzzles, sold miniature puzzles as one-time purchases.  In business since 2018, MicroPuzzles took off in 2020 when the entire world turned to puzzles as a way to pass the time together. MicroPuzzles are 4”x6” when complete and are adorably packaged in test tubes. Demand for their puzzles went through the roof and customers clamored for more designs.  Rachel decided adding a subscription box to the business was the answer to giving her customers what they wanted. They launched what Rachel calls the 1.0 version and continued to improve and grow. A year later, they have 425 monthly subscribers and both she and her husband have turned a part-time side hustle into a full-time career.  Rachel doesn't just put MicroPuzzles in her own subscription boxes, she partners with other subscription box owners, too. Many members of Launch Your Box have featured Rachel's tiny puzzles in their own subscription boxes, customized to their themes and their audiences!  Part of Rachel's success is due to her creative marketing, including an emphasis on product seeding. You'll rarely find her without a stash of tiny puzzles on hand to use as “business cards.” She also does a fantastic job of building genuine connections with her audience which has contributed to her success.  Join me for this episode as Rachel and I talk about the importance of doing something before it's perfect, the rapid growth of her subscription box, and what led to a cross-country move that included getting the keys to a 3,000-square-foot warehouse. Find out, too, what makes Brian in shipping their most talked about employee.     Important Links:  Find and follow Rachel:  MicroPuzzles on Facebook MicroPuzzles on Instagram MicroPuzzles Website   Join me in all the places:  Facebook Instagram Launch Your Box with Sarah Website    Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today! 

In this episode, Mike delves into subscription boxes and why it's an effective business model, featuring special guests Paul Chambers and Chris George of SUBTA.   From food items to lifestyle products, subscription boxes have become quite the trend in ecommerce the past few years.    Chris George and Paul Chambers got their start in ecommerce with Gentleman's Box, a subscription service for men's lifestyle products that they started in 2014.   In 2020, they exited the business and co-founded Subscription Trade Association or SUBTA, with a third partner, John Haji.    SUBTA aims to foster a sense of community among entrepreneurs in the subscription industry and promote healthy competition in this space.   From their humble beginnings with Gentleman's Box to the founding of SUBTA, here are the highlights from our conversation:   Timestamps:  Intro - 0:25 History of Gentleman's Box - 3:50 Dynamics of creating subscription boxes - 7:50 Production cycle of these boxes - 10:33 Factors to consider if you want to get into subscription boxes - 15:00 Finding your audience - 19:15 Exiting Gentleman's Box - 22:23 Recent news in the subscription box space - 28:20 About SubSummit - 29:055   Chris and Paul, thank you so much for taking the time to be on the podcast and sharing your story with us.    For anyone interested in going into subscription, SUBTA will be having its annual SubSummit on June 1-3, 2022 in Orlando, Florida. Head on over to the SubSummit website for more details.   If you want to learn more about the subscription industry, SUBTA has free and premium plans where you can get access to educational resources. Click here to learn more.   As per usual, feel free to leave us a review over on iTunes if you enjoy our podcast. Happy selling and we'll see you in the next one!

In the latest episode of Subscriptions Scaled, we speak with Paul Chambers, CEO and Co-Founder at SUBTA. SUBTA is the world's largest DTC subscription community. It is a growing community of innovators, entrepreneurs, thought leaders, and dedicated teams aiming to scale their businesses. Its mission is to help subscription companies thrive.Paul has been working in subscriptions for 25 years but not always in DTC. Paul's first business venture was a website hosting company, so he's always had a recurring revenue model in mind.Over time, Paul has built a variety of different businesses. Around seven years ago, he started a company called Gentleman's Box. It was a subscription box to turn any man into ‘a true gentleman.' At this point, Paul was still learning a lot about working in subscriptions.In 2016, Paul launched SubSummit for subscription box owners to meet one another. Since then, Paul quit Gentleman's Box to focus on his other ventures.Over the years, Paul has encountered many learning curves and lessons regarding subscriptions. The subscription space is changing so quickly and inflation greatly impacts the industry. Subscription brands often need to think about how they can cut costs and provide more value.Learn about SUBTA CEO & Co-Founder Paul Chambers' 25 years of experience working in subscriptions by tuning in to the latest episode of Subscriptions Scaled. SUBTASubSummitReady to get started with Rebar?Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today.

If you enjoy the show, and it has helped you, I'd invite you to consider supporting  us on Locals.  There you'll have access to exclusive bonus videos, interviews and other members only awesomeness.  To check it out, head over to https://thesubscriptionboxshow.locals.com/ There's also some FREE stuff there, so check it out and let me know what you think!In this episode, John Roman and I discuss everything from the basics, going to conferences again, acquisitions and trends we're seeing work for subboxes of all sizes over this industry.Website: https://subta.com and for more on SubSummit happening June 1-3 click here: https://subsummit.comTo get a  50% OFF your SubSummit ticket ( the only place this is available), please support the show and head over to Locals: https://thesubscriptionboxshow.locals.com Chris George is the Co-Founder and Chairman of the Board of SUBTA. He is also the founder of Certified, a streetwear brand on a mission to donate 100 million meals to Feeding America through its signature line of hoodies — 1 hoodie = 100 meals. A serial entrepreneur at heart, Chris has successfully launched and managed seven businesses so far, selling two in the process, including Gentleman's Box. Chris is dedicated to sharing the lessons he learned in his career to empower and inspire others. He does both in his show ‘No Excuses with Chris G,' which aims to help subscription business owners looking to launch, grow, and scale their businesses  Paul Chambers is the CEO and Co-Founder of the Subscription Trade Association (SUBTA) and CEO and Founder of Core3 Solutions, a parent company to Element5 Digital, Gentleman's Box, Rocket Effect, Moka Boka, and Unity Management System. Paul has extensive expertise in the subscription economy and digital marketing, dating back more than two decades, and he has been recognized by Crain's Detroit Business as a 20 In Their 20s The Subscription Trade Association (SUBTA) is the first and only trade association serving the subscription commerce economy. SUBTA offers expert resources and support for the ever-growing community of innovators, entrepreneurs, thought leaders and dedicated teams that are eager to scale their businesses and catalyze the subscription industry. Based in Troy, Mich., SUBTA's mission is to provide a comprehensive and reputable library of news, knowledge, and resources. For more information, including industry research and upcoming events, visit SUBTA.com Reaching out to Eric:IG: @thesubscriptionboxshowFB Group: https://www.facebook.com/groups/thesubscriptionboxshowWebsite: https://thesubscriptionboxshow.comEmail: eric@thesubscriptionboxshow.comPrograms & Courses:The Subscription Box Experts Academy:  https://ericmusick.krtra.com/t/jIw4to2rXSoQThe Ultimate Guide for Graphic Design: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course de Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cGary Redmond's Email Experts Academy: https://ericmusick.krtra.com/t/1ljRUMBfHnCp

Who wants to win $50,000 in cash and prizes this year? Thanks to our friends over at SUBTA, you could get some serious funding if you win the SubSummit 2022 Pitch Competition Presented by Pitney Bowes and Praella! If your subscription is 2 years old or less, apply today! The winner will win $10,000 in cash and $40,000 worth of in-kind services, including a FULL WEBSITE REBUILD. The runner-up will receive $3,500 in cash, third place will win $1,000, and fourth place will get $500.Ready to kickstart your subscription's growth?  Apply by Friday, Jan. 21 to be selected in the first or second round. If you need more time to apply, the second round of applications will open on Feb. 17, 2022. Good luck! SubSummit.com/PitchAlso, check out Subscription Box Basics Episode #42 - Show me the Money, mentioned in this episode. 

In this week's episode of Subscriptions: Scaled, we speak with Christopher George, Chairman and Co-Founder of SUBTA.The Subscription Trade Association (SUBTA) is a community of innovators, entrepreneurs, thought leaders, and hard-working teams aiming to scale their businesses and grow in the subscription industry.Christopher begins the episode by explaining more about SUBTA and how the organization works. We learn about the popular conference SUBTA hosts called SubSummit. Christopher also talks about the company's experience hosting the first conference since the spread of Covid-19.We also learn Christopher's views on driving traffic for companies running subscriptions. He talks about the importance of deep-diving into marketing strategies for the best success and how different methods work better for different companies.Christopher also discusses tracking cross-platform traffic and the concept of rewarding long-term customers of a subscription.Another key topic of conversation is how some brands build community. Christopher talks about dealing with unhappy customers, and admits it's impossible to please everyone with a subscription service.Towards the end of the episode, Christopher shares his advice for new startups hoping to build a subscription service.Learn how to build a subscription service to success by tuning into the latest episode of Subscriptions: Scaled, with Christopher George, Chairman and Co-Founder of SUBTA.SUBTASubSummitReady to get started with Rebar?Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today.

#093 - In this week's episode of Subscription Box Basics, we are going to have a little recap about Sub Summit 2021 held last September 21 to 23 in Dallas, Texas. Julie is joined by Renae Gonzalez to give us some highlights, and takeaways from the event. Sub Summit is an annual conference dedicated to subscription businesses hosted by SUBTA (Subscription Trade Association). It is a gathering of subscription brands leading the industry and the suppliers that support their growth.Tune in to find out why you shouldn't miss the upcoming Sub Summit in June 2022. Links:SUBTA: https://subta.comSub Summit: https://subsummit.comSparkle Hustle Grow: http://sparklehustlegrow.comSubscription Box Bootcamp: https://www.subscriptionboxbootcamp.com

This week on The Business Couch with Dr. Yishai, I had Paul Chambers, a serial entrepreneur, CEO of Core3 Solutions, CEO and founder of Element5 Digital, and Co-Founder and CEO of the Subscription Trade Association, which hosts SubSummit, the world's largest subscription business event for direct-to-consumer businesses.Our Story Tuesday was so packed that I just had to share it with you in two parts!In Part 1, Paul shared vulnerable yet powerful stories of failure that helped him strip away and conquer the fear of failing as an entrepreneur and leader. He shared his lowest point – being in over 6 figures of debt with twins on the way and almost nothing in his bank account and what helped him not only move forward but change his entire perception of failure and has allowed him to pursue and create success.In Part 2, Paul continued talking about his money mindset, how his dreams push him to greater accomplishments as an entrepreneur, and balancing his drive with what he calls “entrepreneur never satisfied syndrome.”At the end of our conversation, Paul asked how he can be aware of and make sure he isn't missing a beat when it comes to creating an environment of support and autonomy - both as a leader and as a parent. So today, I'm pulling out my parenting expert hat as a psychologist along with my leadership and adaptability expertise as a coach and consultant to talk about how you can create an environment of autonomy and support.If you haven't checked it out yet, the 2021 SubSummit is wrapping up today, September 23rd, both virtually and in-person in Dallas. If you'd like to learn from giants in the industry and expand your knowledge, relationships, and reach, feel free to check out Subta.com/events for more details.This episode is brought to you by Adaptability Coaching. Want to learn how to make adaptability your superpower to thrive in business and beyond? Learn psychology and neuroscience-backed frameworks and tools to harness the adaptability of the human brain. Learn to become fast, flexible, and formidable. Learn more at www.DrYishai.com/CoachingConnect with Dr. Yishai: Podcast Site: https://thebusinesscouchwithdryishai.buzzsprout.com/Website: https://www.DrYishai.com/Email: Yishai@DrYishai.comLinkedIn: https://www.linkedin.com/in/dryishai/Instagram: @DrYishai or https://www.instagram.com/dryishai/ Disclaimer: The information contained in this publication is for general informational purposes only and shall not be relied on or construed as coaching advice. © 2020 Yishai B LLC. All rights reserved. 

This week on The Business Couch with Dr. Yishai, I had Paul Chambers, a serial entrepreneur, CEO of Core3 Solutions, CEO and founder of Element5 Digital, and Co-Founder and CEO of the Subscription Trade Association, which hosts SubSummit, the world's largest subscription business event for direct-to-consumer businesses.If you haven't checked it out yet, the SubSummit is packed with industry leaders, innovators, and partners, and it's all happening very soon, September 21st-23rd, both virtually and in person. If you'd like to learn from giants in the industry and expand your knowledge, relationships, and reach, feel free to check out Subta.com/events for more details.My Insight Sunday conversation with Paul was so packed that I just had to share it with you in two parts! In Part 1, Episode 148, Paul shares experiences across his life that contributed to becoming a successful serial entrepreneur and his mission to shape the world. He talks about his father and grandfather, values he learned about family, growth, and business that have shaped his mission and impact on the business world through SUBTA and SUBSummit. In Part 2, Episode 149, Paul digs into how companies can cultivate the kind of customer experience that leaves them so thrilled they keep wanting to return again and again. We swap horror stories and life-long loyalties created by how companies treat us as customers.If you haven't yet, go back and listen to episodes 148 and 149 to learn from a successful serial entrepreneur and one of the founding fathers of the Subscription Trade Association and mentor to the entire subscription industry.In our interview, Paul shared his experience – the benefits and challenges – of having an eternal entrepreneur, which he dubs as having “entrepreneur never satisfied syndrome.” So today, I'm digging deeper into the motivations, psychology, and challenges inside entrepreneurs everywhere. Plus, I'm going to talk about Entrepreneur Never Satisfied Syndrome and talk about how to both cultivate its positive aspects and handle the challenges that come with it.   This episode is brought to you by Adaptability Coaching. Want to learn how to make adaptability your superpower to thrive in business and beyond? Learn psychology and neuroscience-backed frameworks and tools to harness the adaptability of the human brain. Learn to become fast, flexible, and formidable. Learn more at www.DrYishai.com/Coaching Connect with Dr. Yishai: Podcast Site: https://thebusinesscouchwithdryishai.buzzsprout.com/Website: https://www.DrYishai.com/Email: Yishai@DrYishai.comLinkedIn: https://www.linkedin.com/in/dryishai/Instagram: @DrYishai or https://www.instagram.com/dryishai/ Disclaimer: The information contained in this publication is for general informational purposes only and shall not be relied on or construed as coaching advice. © 2020 Yishai B LLC. All rights reserved. 

Paul Chambers is a serial entrepreneur, CEO of Core3 Solutions, CEO and founder of Element5 Digital, and Co-Founder and CEO of the Subscription Trade Association.Our Insight Sunday was so packed that I just had to share it with you in two parts! In Part 1, Paul shared experiences across his lifetime that contributed to becoming a successful serial entrepreneur and his mission to shape the world. He talks about his father and grandfather, values he learned about family, growth, and business that have shaped his mission and impact on the business world through SUBTA and SUBSummit.  In Part 2, Paul digs into how companies can cultivate the kind of customer experience that leaves them so thrilled they keep wanting to return again and again. We swap horror stories and life-long loyalties created by how companies treat us as customers.  This episode is brought to you by Adaptability Coaching. Want to learn how to make adaptability your superpower to thrive in business and beyond? Learn psychology and neuroscience-backed frameworks and tools to harness the adaptability of the human brain. Learn to become fast, flexible, and formidable. Learn more at www.DrYishai.com/Coaching Guest Links:LinkedIn: https://www.linkedin.com/in/paulcchambers/Email: letstalk@subta.comSUBTA Website: https://subta.com/FB: https://www.facebook.com/paul.c.chambersIG: https://www.instagram.com/paulcchambers/Twitter: https://twitter.com/paulchambers/Website: https://paulchambers.com/ Host Links:Podcast Website:https://thebusinesscouchwithdryishai.buzzsprout.com/Dr. Yishai's email: Yishai@DrYishai.comLinkedIn: https://www.linkedin.com/in/dryishaiInstagram: @DrYishai or https://www.instagram.com/dryishai/Disclaimer: The information contained in this publication is for general informational purposes only and shall not be relied on or construed as coaching advice. © 2020 Yishai B LLC. All rights reserved. 

Paul Chambers is a serial entrepreneur, CEO of Core3 Solutions, CEO and founder of Element5 Digital, and Co-Founder and CEO of the Subscription Trade Association.Our Insight Sunday was so packed that I just had to share it with you in two parts! In Part 1, Paul shares experiences across his lifetime that contributed to becoming a successful serial entrepreneur and his mission to shape the world. He talks about his father and grandfather, values he learned about family, growth, and business that have shaped his mission and impact on the business world through SUBTA and SUBSummit. In Part 2, Paul digs into how companies can cultivate the kind of customer experience that leaves them so thrilled they keep wanting to return again and again. We swap horror stories and life-long loyalties created by how companies treat us as customers.  This episode is brought to you by Adaptability Coaching. Want to learn how to make adaptability your superpower to thrive in business and beyond? Learn psychology and neuroscience-backed frameworks and tools to harness the adaptability of the human brain. Learn to become fast, flexible, and formidable. Learn more at www.DrYishai.com/Coaching Guest Links:LinkedIn: https://www.linkedin.com/in/paulcchambers/Email: letstalk@subta.comSUBTA Website: https://subta.com/FB: https://www.facebook.com/paul.c.chambersIG: https://www.instagram.com/paulcchambers/Twitter: https://twitter.com/paulchambers/Website: https://paulchambers.com/ Host Links:Podcast Website:https://thebusinesscouchwithdryishai.buzzsprout.com/Dr. Yishai's email: Yishai@DrYishai.comLinkedIn: https://www.linkedin.com/in/dryishaiInstagram: @DrYishai or https://www.instagram.com/dryishai/Disclaimer: The information contained in this publication is for general informational purposes only and shall not be relied on or construed as coaching advice. © 2020 Yishai B LLC. All rights reserved. 

Welcome here everyone and thanks for listening.  Today is our weekly solo show of the week where we deep dive into a hot or current subscription industry topic.  And in this episode, I want to discuss with you how to stay relevant in your niche...especially with Q4, Black Friday and Christmas just around the corner.  You're going to be in a fight for your potential customers' eyes and attention, so let's tackle how to stay current in your area or niche while we try to drive business for the upcoming Q4!Episode Sponsored by Subta's upcoming 2021 SubSummit live in Dallas, TX from Sept 21-23!In person AND virtual tickets available here: https://subsummit.comDeal of the month! Manscaped and their NEW Lawnmower 4.0.  Want 20% OFF?  Visit https://manscaped.com and use discount code TSBS at checkout!  Manscaped, the #1 one Grooming Kit!Eric's Recommended Affiliate Courses & Resources:Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Megan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

Welcome here everyone and thanks for listening.  Today is our weekly solo show of the week where we deep dive into a hot or current subscription industry topic.  And in this episode, I will try my best to talk about timing and accepting capital, when is it a good time to do so, and does every box need to go this route to be successful?I'll give you my personal experience, and some "rules" like timing, and what to do with the money. Episode sponsored by SubSummit 2021! Live in Dallas Texas Sept 21-23. Get your live or virtual seats now! Visit https://SubSummit.com and join the world's largest subscription conference!Eric's Recommended Affiliate Courses & Resources:Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Megan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

In this episode, I have the pleasure to introduce to you a subscription box show first.  I will be discussing at length the benefits a referral program can have for your business.  The rise of advertising costs and customer acquisition costs has forced brands and subscription boxes to look past traditional paid ads avenues like Facebook and Google.  A blessing in disguise if you will, these rising costs have put us in a position to set up multiple streams of customer acquisitions, and referral programs are one great way to gain organic customer acquisition traction.  So, for today's episode, I've brought in one of the best in the business, when it comes to referral programs, as I have brought on all the way from Spain, from ReferralCandy, Mr Raul Galera! Guest Links:Discount/promo: http://try.referralcandy.com/podcastIG - @raulgaleraIG - -@referralcandyTW - @referralcandyFB - facebook.com/referralcandyEpisode Sponsored by SubSummit, the World's largest subscription conference, happening this September 21-23 in Dallas, Texas.  Visit https://subsummit.com now to get your tickets!Deal of the month! Manscaped and their NEW Lawnmower 4.0.  Want 20% OFF?  Visit https://manscaped.com and use discount code TSBS at checkout!  Manscaped, the #1 one Grooming Kit!Eric's Recommended Affiliate Courses & Resources:Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Megan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

#081 - This episode is your official invitation to Year In A Day Workshop at SubSummit 2021 with the Sparkle Hustle Grow and Subscription Box Bootcamp team.The workshop will be done in-person where you will learn a framework on how to plan an entire year's worth of boxes in just one day. It's going to be in the morning of Tuesday, September 21st, from nine to noon just before the SubSummit 2021 event starts.The team is going to walk you through the details of the framework we use in Sparkle Hustle Grow to curate our 2021 boxes. We are going to provide you with templates to do your own year in a day planning. We're going to give you inspiration on how to make this work, how to do the pre-work, and how to involve your team. Tune in as Julie and Renae talk about what to expect and why you wouldn't want to miss this workshop.You may also check SubscriptionBoxBootcamp/AYearInADay for details on how to register.Links:A Year In A Day Workshop: https://www.subscriptionboxbootcamp.com/yearinadaySUBTA: https://subta.comSubSummit: https://subsummit.comSparkle Hustle Grow: http://sparklehustlegrow.com

#080 - Paul Chambers of SUBTA joins Julie to talk about the upcoming SubSummit event this coming September 2021.Paul is the CEO and Co-Founder of Subscription Trade Association (SUBTA) the world's largest direct-to-consumer trade association representing the subscription industry.SubSummit is a gathering of subscription brands leading the industry and the suppliers that support their growth. This year's conference will be hosted in Dallas, Texas from September 21 to 23, 2021. You may check out SubSummit.com for more details.Links:SUBTA: https://subta.comSubSummit: https://subsummit.comSparkle Hustle Grow: http://sparklehustlegrow.com

In Episodes 188 and 119 of The Business Couch with Dr. Yishai, I had John Haji, former President and Co-Founder of “Gentleman's Box,” one of the founding fathers of SUBTA, the Subscription Trade Association, and co-founder of the world's first and largest subscription industry event, SubSummit.On Insight Sunday, John shared the story and inspiration behind co-founding and growing Gentleman's Box as well as the key factors in harnessing feedback -both positive and negative- to pivot and adapt to fuel growth along the way. On Story Tuesday, John shared foundational lessons he learned in his entrepreneurship journey that have been instrumental to his success and why adaptability is a keystone skill in business. At the end of our conversations, John asked about the best way to approach, manage, and balance the demands, lifestyle, and work required as an entrepreneur with life, family, and other deeply important and meaningful values. Today, I am answering his question.  This episode is brought to you by Adaptability Coaching. Want to learn how to make adaptability your superpower to thrive in business and beyond? Learn psychology and neuroscience-backed frameworks and tools to harness the adaptability of the human brain. Learn to become fast, flexible, and formidable. Learn more at www.DrYishai.com/Coaching Connect with Dr. Yishai: Podcast Site:https://thebusinesscouchwithdryishai.buzzsprout.com/Website: https://www.DrYishai.com/Email: Yishai@DrYishai.comLinkedIn: https://www.linkedin.com/in/dryishai/Instagram: @DrYishai or https://www.instagram.com/dryishai/ Disclaimer: The information contained in this publication is for general informational purposes only and shall not be relied on or construed as coaching advice. © 2020 Yishai B LLC. All rights reserved. 

 John Haji is the former President and Co-Founder of “Gentleman's Box,” and is one of the founding fathers of SUBTA, the Subscription Trade Association, and co-founder of the world's first and largest subscription industry event, SubSummit. On Story Tuesday, John shares key lessons he learned in his entrepreneurship journey that have been instrumental to his success, the growth and successful exit of Gentleman's Box. We also talk about why adaptability is a keystone skill in business and entrepreneurship as well as the origins and mission of the Subscription Trade Association.  This episode is brought to you by Adaptability Coaching. Want to learn how to make adaptability your superpower to thrive in business and beyond? Learn psychology and neuroscience-backed frameworks and tools to harness the adaptability of the human brain. Learn to become fast, flexible, and formidable. Learn more at www.DrYishai.com/Coaching Guest Links:https://www.SUBTA.comhttps://www.linkedin.com/in/john-haji/Email: John@subta.comInstagram & Twitter: @subta Instagram & Twitter: @jjhaji Host Links:Podcast Website: https://thebusinesscouchwithdryishai.buzzsprout.com/Connect with Dr. Yishai: https://www.DrYishai.com/contact Dr. Yishai's email: Yishai@DrYishai.comDr. Yishai's Instagram: @DrYishai or https://www.instagram.com/dryishai/Disclaimer: The information contained in this publication is for general informational purposes only and shall not be relied on or construed as coaching advice. © 2020 Yishai B LLC. All rights reserved. 

John Haji is the former President and Co-Founder of “Gentleman's Box,” and is one of the founding fathers of SUBTA, the Subscription Trade Association, and co-founder of the world's first and largest subscription industry event, SubSummit. On Insight Sunday, John shares the story and inspiration behind co-founding and growing Gentleman's Box as well as the many pivots and shifts along the way. John also shares how he prepared in advance of launching and key factors in harnessing feedback -both positive and negative- to continue fueling growth.  This episode is brought to you by Adaptability Coaching. Want to learn how to make adaptability your superpower to thrive in business and beyond? Learn psychology and neuroscience-backed frameworks and tools to harness the adaptability of the human brain. Learn to become fast, flexible, and formidable. Learn more at www.DrYishai.com/Coaching Guest Links:https://www.SUBTA.comhttps://www.linkedin.com/in/john-haji/Email: John@subta.comInstagram & Twitter: @subta Instagram & Twitter: @jjhaji Host Links:Podcast Website: https://thebusinesscouchwithdryishai.buzzsprout.com/Connect with Dr. Yishai: https://www.DrYishai.com/contact Dr. Yishai's email: Yishai@DrYishai.comDr. Yishai's Instagram: @DrYishai or https://www.instagram.com/dryishai/Disclaimer: The information contained in this publication is for general informational purposes only and shall not be relied on or construed as coaching advice. © 2020 Yishai B LLC. All rights reserved. 

In this episode, I dive into the world of food subscription.  What and how can you start, grow and scale a subscription product that is food based.  Often coined as the most difficult niche or subscription to get into, we debunk some myths, and talk about everything you need to know with renowned speaker, fellow Canuck, and co-founder at Everipe, Kerry Roberts!After a long career in CPG, or consumer packaged goods, Kerry Roberts became an accidental Co-founder at Everipe.  When a mutual friend introduced her to Greg McMullen, her Co-founder who was looking for consumer advice on a smoothie concept he created in his kitchen, Kerry recognized a winning innovation and jumped in with both feet. Kerry had worked at food based companies, and also worked in marketing, so her keen eye gave her the instant insight she needed to help the launch of Everipe.I first heard Kerry speak at SubSummit 2020, and I instantly knew I wanted to have her on the show.  Her knowledge is second to none, and her enthusiasm not only for the industry, but to help others is always front and center!GuestGuest Links:Everipe Website: https://everipe.comContact: https://everipe.com/pages/contactTop 10 Facebook Group Contributors for this episode:• Melanie Nunez & Lil Travel Tribe FREE E-Guide of 125 FREE tours in MORE than 40 countries  Link: https://traveltheworldforfree.kickoffpages.com/ • Saidah Farrell, The Marshmallow Of The Month Club: http://edibleopus.comEric's Recommended Affiliate Courses:Megan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Julie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

Finally making his TSBS debut, I am super excited and honored to welcome to the show, none other than co-founder at SUBTA, and former co-founder at Gentleman's Box, Mr. Christopher George! Chris George is often mentioned as one of the most influential people in the subscription box industry.  And for good reason.  Just have a look at the success he and his team had at Gentleman's Box, which was recently acquired.    Chris along with Paul and John also created the industry's first subscription awards ceremony, coined the Academy's of the subscription industry by friend of the show John the suit Roman... yes I'm talking about none other than the Cube Awards!  If you haven't heard of the cube awards, make sure to check them out.  Red carpets, paparazzi and what appears to be a really fun and unique atmosphere.  I would've been at the 2020 awards, but of course covid put an end to that as well.  Hoping to be able to attend in 2021!  And if all of that wasn't enough, Chris and his partners also founded and still run today the world's largest subscription conference, SubSummit!This episode sponsored by friends of the show, Cornell Content Marketing.  Want to know if your marketing is criminal? Then make sure to contact Rai and her team at https://www.cornellcontentmarketing.com/subcos  Congratulations to the month of January's most engaged member of our private Facebook Group: Krysta Eichelberger and her subbox, My Christmas Snowflake.  It's Christmas all year long at https://mychristmassnowflake.com  Get your first box 50% off w promo code firsttime50 !!!Guest Links:Subta website: https://subta.comAll social handles for Chris: @chrisgcaresChris George LinkedIn: https://www.linkedin.com/in/chrisgcares/Chris George Facebook: https://www.facebook.com/NoexcuseswithchrisgChris George IG: https://www.instagram.com/noexcuseswithchrisg/Eric's Recommended Affiliate Courses:Megan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Julie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

In this episode, I have a ton of fun talking kids boxes, which is our niche at Louis and Lea, but getting a fresh perspective from one of the cutest and best kids boxes for children aged 2 to 5. I have the privilege of talking with fellow nominee for this year's Best Kids Box award at SubSummit, owner and founder at TinkerTots Boxes, Katie Romant! Katie Romant, is the Owner and Founder of TinkerTots Boxes, a monthly subscription box service created for toddlers, geared for ages 2-5.  Every month they deliver new and exciting activities right to your doorstep.The idea of TinkerTots Boxes came to Katie as a mom of two young children ages 2 and 4,  it was challenging for her to find the time and energy to research and prepare fun and creative activities for her kids.Within their first year, TinkerTots Boxes has been a finalist for the SUBTA 2020 Cube Awards for Best Kids Box and has been featured by the local news and many large influencers.  Katie was also asked to speak on a panel at the Women in Subscription conference!Guest Links:Frequently asked questions she gets from her customers: "What ages are your boxes for?"Who she would hire as her mentor/coach: Paul Chambers of SUBTAWebsite platform she uses: Shopify with RechargeThe most influential person she knew in the subscription box industry: Julie FriedmanHer favorite social media platform: InstagramWebsite: https://tinkertotsboxes.com/Instagram: https://www.instagram.com/katieromant/?hl=enFacebook: https://www.facebook.com/TinkerTotsBoxes/LinkedIn: https://www.linkedin.com/in/katie-romant-517114aEric's Recommended Affiliate Courses:Megan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Julie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

Nov 11 is Remembrance Day here in Canada, so I want to first off take a quick moment to acknowledge and thank the men and women who have fought for our freedom, and continue to fight for our freedom.  So thank you to our military here in Canada, and if you live elsewhere, just take a moment to appreciate what your country's freedom means to you.Alright, as mentioned, today is Nov 11, which also means it's opening day at SubSummit 2020, so if you're not already registered for this free event of the year in the subscription space, what the heck are you waiting for?  And that leads me to today's guest.  She is the Founder and CEO of Boxology, and is also a massive part of Marked by Inked, Yogi and many more amazing subscription boxes. She is none other than Michelle Lange!Michelle has worked closely with the subscription industry and more specifically the subscription trade association for years before branching out and starting her own subscription businesses.  She started working with the Subta guys before Subta was the mega thing it is today.  Her wealth of in depth knowledge is well known.  Michelle regularly consults with subscription industry business.  She has spoken at SubSummit in the past, recently spoke at Women In Subscription, and will be contributing once again at this year's virtual SubSummit which is now officially here today, Nov.11 to Nov 13th. Michelle has worked with the likes of Ellen, yes the Ellen, Inked and Yogi. So it was a huge honor to get an hour plus to talk with Michelle about not only Boxology, but everything subscription and more. Guest Links:38:41 "Social starts with human interaction."40:21 "It's really about the content your relationship with your subscribers first. E-commerce is simply a tool."40:56 "You don't have to be big to be successful in this business. But you do have to care and you do have to love the relationship that you build with your members and we have to love what you put in the box. If you don't love it, it's not good enough." Boxology: https://weareboxology.com Email: michelle@weareboxology.comLinkedIn: https://www.linkedin.com/in/askmichellelange/Eric's Recommended Affiliate Courses:Megan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Julie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comConnect with Eric Musick: https://www.thesubscriptionboxshow.com/contact2The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

In this episode, I have the pleasure to introduce to you for the first time, a Subscription Box Show exclusive if you will.  Egypt's first and currently only subscription box, all the way from Cairo Egypt, co-founders and Epgyption power couple, Halim and Sherihan Hassabo of AV Tree and now AV Tween!Think you have it hard or difficult in your country or where you live?  Imagine wanting to start a business in a place where no one knows what a subscription box even is!  Starting a business is hard enough.  But the hardship of introducing a new business structure is a whole other beast.  And that's exactly what Halim and Sherihan were up against    At that point, Egypt's ecommerce market hadn't ever seen the subscription model yet.  One of Halim's and Sherihan's jobs was to introduce a foreign concept to a new market, and try to grow it and be profitable. Well against all odds, that's exactly what they did.  Halim and Sherihan found a way.  And now, they not only have their original subscription box AV Tree that is very successful in Egypt, but they've launched another box, called AV Tweens, for yes, tweens.  And they're not done yet.  Halim and Sherihan have even bigger goals and to become the subscription hub of Egypt and more!  Since their launch, AV Tree has now grown and been able to partner with mega companies in their niche like; L'Oreal Paris, Versace, Yves Rocher, Garnier, Skincode, and tons more.  The list is endless and impressive.  How to contact and partner with suppliers is a huge part of our industry, and this couple have mastered it!Website: https://avtree.com/Instagram: https://www.instagram.com/availtree/?hl=enFacebook: https://web.facebook.com/availtree/This episode is sponsored by SUBTA, the Subscription Trade Association. Make sure to register for the LARGEST Subscription Conference in the World SubSummit, at https://subta.com  You can also register to become a FREE member of SUBTA and gain many of their resources at subta.com.  SubSummit is coming Nov11-13th.  SUBTA, YOUR Subscription Trade Association! Eric's Recommended Affiliate Courses:Megan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Julie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comConnect with Eric Musick: https://www.thesubscriptionboxshow.com/contact2The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

Today is our Weekly Friday segment called Focus Friday, where we deep dive into a subject that is specific to the subscription box industry.  And in this episode, you'll learn what resources I think are very important for you going into this stretch of Q4, and where I would sacrifice some time and money to get ready for the final push of Black Friday and the Christmas Holiday season.  On this Focus Friday, you'll discover TWO Quick Resources To Help You Along The Dog Days Of Q4!  And stay with it right to the very end, as The Subscription Box Show has a very special announcement to share with you all!This episode is proudly sponsored by the Subscription Box Experts Academy course by Liam Brennan. - Want to learn how to scale up your subscription business?  - Want to join a private community and Mastermind with other like minded entrepreneurs? - Want to learn from someone who bootstrapped his company to over $167K per month just in subscriptions, and over  $2M in annual sales?  Liam is sharing this information in a digital course format and you can learn his exact methods, and best of all, because it's digital, you can take it at YOUR own pace. To learn how you can fast forward your subscription box business, stop wasting money on useless stuff, make sure to visit my unique link in the show notes and the first 5 people to register through my link, I will personally take off $100.  SO if you're serious about growing your business, click on my link, and let's started https://ericmusick.krtra.com/t/jIw4to2rXSoQ Access to Free SubSummit conference: https://SubSummit.com Eric's Recommended Affiliate Courses:Megan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Julie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comConnect with Eric Musick: https://www.thesubscriptionboxshow.com/contact2The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

In this episode, I have the absolute pleasure of talking booze with one of Scotland's fastest growing Subscription Box companies when it comes to Gin and Whisky!  We chat about everything subscription boxes, but also about mid life crisis decisions and passion projects!  All this and much more with the Co-Founder of Juniper and Peat, from Stirling Scotland, Richard Grayburn!Established just 18 months ago, born from a passion for Gin and Whisky, and a hole in market that otherwise seemed saturated, Founders Richard and Ed took it upon themselves to turn their then hobby of tasting great liquors into a profitable business, and eventual full time job!  Inspired by a gin festival in Stirling in autumn of 2018, Richard and Ed realized that this was a world they wanted to get involved in, and Juniper & Peat was born, whisky was quickly added (as they live in Scotland, it would be almost sacrilegious not to include whisky).In this episode we talk about the hardships of the subscription boxes, lessons learned and why you shouldn't get involved in the industry?  What? Well, maybe not quite, but you'll have to listen in to find out why.  We obviously discuss alcohol, whisky with or without and e, shipping challenges and much much more. This episode is sponsored by SUBTA, the Subscription Trade Association. Make sure to register for the LARGEST Subscription Conference in the World SubSummit, at https://subta.com  You can also register to become a FREE member of SUBTA and gain many of their resources at subta.com.  SubSummit is coming Nov11-13th.  SUBTA, YOUR Subscription Trade Association! Guest Links:Frequently asked question that Richard gets from his customers: "What tonic should I have with this gin?"Website platform he currently use: Shopify + Bold CommerceThe most influential person that he knew in the subscription box industry: Liam BrennanA product that he wants to stay clear of: AlcoholHis favorite social media platform: InstagramInstagram: https://www.instagram.com/juniper_and_peat/Website: https://juniperandpeat.co.uk/Megan MacNeill's LinkedIn Industry Leading Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Julie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comConnect with Eric Musick: https://www.thesubscriptionboxshow.com/contact2The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

In this episode, you'll learn everything that I've learned after interviewing over 80 of the most influential people and brightest  subscription minds in the industry!  I will share with you the top 10 DO's of the subscription box industry!I have compiled a list of the top 10 do's and don'ts of the subscription box industry that I originally shared with Chris George, chairman at Subta on his live program a few weeks ago.  But because of limited time, I only had time to share the top 5 of each.  But I really wanted to share theses great insights from some amazing entrepreneurs.  Stuff that keeps coming up from the top players in the subscription space.  Trends, if you will.  So I decided to break them down into two weeks.  Today the top 10 do's, and on the next Focus Friday, episode 87, I will share the top 10 don'ts. Episode Sponsored by The Cube Awards at this year's SubSummit! Nominate your favorite subscription box company  by Oct 16th here: SubSummit.com/Cube-Awards  and make sure to tune in live for the awards on Nov 12th at 4pm EST during day two of this year's 2020 Virtual SubSummit.  Tickets are Free at https://subta.comJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Megan MacNeill's LindedIn Course "Building Influence on LinkedIn":https://relevant-personal-branding.thinkific.com/?ref=fbfbc7Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comConnect with Eric Musick: https://www.thesubscriptionboxshow.com/contact2The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

Welcome to the New Founders Series!  Where I interview some of the fastest growing new subscription box companies across the globe.  I want to highlight some new and exciting companies that although new, are growing fast and will share all the ways they ultimately got their subscription boxes off the ground while it is still very fresh in their mind.  I also want to explore their pain points and what are currently the biggest obstacles they're encountering in today's subscription landscape.  This is a great way to learn from entrepreneurs who are right in the thick of it right now, and learn what is working in 2020!  And on today's New Founders Series episode, I have the privilege to talk with a unique very new subscription box.  Our guest is let's say very international.  Originally from Italy, she has had the privilege of living in some of the worlds most beautiful cities.  Places like Milan, Barcelona, Valentia and London England!  She eventually crossed the pond, moved to Miami, and now makes her home near Dallas TX, Founder of PolkaDots Box, Francesca Balestrazzi!!!Francesca is the multicultural mom of two and a grateful wife. She received her master's degree in Law from the University of Parma, In Italy. In this episode, Francesca will share her journey from corporate Europe, to her eventual move to the States, to her AHA moment to sharing with us what she has been doing since her launch just a few short months ago to grow not only her email list, but her subscriber base!This episode is sponsored by SUBTA, the Subscription Trade Association. Make sure to register for the LARGEST Subscription Conference in the World SubSummit, at https://subta.com  You can also register to become a FREE member of SUBTA and gain many of their resources at subta.com.  SubSummit is coming Nov11-13th.  SUBTA, YOUR Subscription Trade Assocation! Guest Links:Website: https://www.polkadotsbox.com/Email: fracesca@polkadotsbox.comInstagram: https://www.instagram.com/mypolkadotsbox/?hl=enFacebook: https://www.facebook.com/mypolkadotsboxJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comConnect with Eric Musick: https://www.thesubscriptionboxshow.com/contact2The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

I'm extremely excited to introduce to you a brand new mini-series!  I have partnered up with Kris Levy (you might remember him from episode 4) and we are going to record his entire first year's journey of launching his new subscription box company.  We are going to chronicle everything from Kris's original idea, to naming the box, to setting goals, to following him around for an entire year!And for those of you in The Subscription Box Show Facebook Group, you will gain special access to Kris's journey.  He will be popping in periodically to answer questions, and even let members name his box!It's going to be a super fun way to follow the wins, losses, highs and lows, and the ultimate rollercoaster that is entrepreneurship and owning a business.  So buckle up, and follow Kris and I on this subscription box experience like no other!This episode is proudly sponsored by SUBTA.  Your Subscription Box Trade Association.  Make sure to sign up for FREE today at https://subta.com to gain access to all their amazing resources to help your subbox business.  AND...amazing news, SUBSUMMIT is coming Nov 11-13, 2020, and they're going virtual!  Sign up now at subta.com!!!Guest Links:Julie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comConnect with Eric Musick: https://www.thesubscriptionboxshow.com/contact2The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

In this episode, I have the thrill and pleasure to have one of the most influential person I know in the subscription box industry, CEO, and Co-Founder of SUBTA, The Subscription Trade Association, and SubSummit, the world's first and largest Subscription Conference, Paul Chambers!SUBTA is an ever-growing community of innovators, entrepreneurs, thought leaders and dedicated teams that are eager to scale their businesses and catalyze the subscription industry.As a subscription box entrepreneur, there are a ton of reasons to join SUBTA, but did you know that some of the benefits include;Access to a monthly newsletter, industry data, discount to events and partner offerings (as in savings for you)… webinars and podcasts literally dedicated to the subscription space.  And that is just touching the surface. What's maybe more impressive is that SUBTA and SubSummit are only a few years old.  This all started back in 2016 by 3 gentlemen (pun intended) who saw a gaping hole in a fast growing industry.  Just a few short years later, today SUBTA is the clear leader in everything subscription and they continue to innovate the subscription industry.  On July 30th, the first ever Subscription virtual event is set to change the industry.  It's called Subscription Innovations and they want it accessible to everyone, so it's FREE!Paul is always willing to help and see's the value in adding value to others.  In our conversation Paul and I get into what exactly SUBTA can offer you, why you should join both SUBTA and their free virtual events, but also the in's and out's of the industry and why they ultimately created this association, the conference and all their resources to help today's subscription box entrepreneur.Guest links:Website: https://subta.comInstagram: @subtastudiosFacebook: https://www.facebook.com/SUBSCRIPTIONTRADEASSOCIATION/Virtual Event: Subscription Innovations, Free on July 30th, 2020 12-4pm EST https://SUBTA.comPodcast: Subta SoundThe Subscription Box Show shareable Trailerhttps://www.thesubscriptionboxshow.com/podcast-1/blog-post-title-one-a3yprHost Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comConnect with Eric Musick: https://www.thesubscriptionboxshow.com/contact2The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

In this episode, I have the pleasure of talking about all things subscription boxes with the Founder of BootayBag, Elly Gheno!BootayBag is a passion project by real women (for real women) who hate digging through mall sale bins for their undies.  Now I can honestly say that on a personal level, I don't know what she's talking about, but this is a real problem.  Since Elly launched BootayBag back in 2016, BootayBag has quickly become a top underwear subscription box for women around the world.  BootayBag is always ranked in the top 10 when it comes to underwear subscription boxes.  Top 3 in urbantastebud and mysubscriptionaddiction. And ranked #1 in 2020 by undywear.com.  They've also been featured on Buzzfeed, The Everygirl and Elly has even spoken at SubSummit, the world's largest Subscription conference/expo. Elly Gheno started her company with:Zero experience, and I mean zero.  No college degree, no business background, nothing.And $300.  She absolutely learned everything on the ground from her own experience.  Yes, I did say $300 by the way.  Unbelievable. Which is another big part of this episode.  Elly has been able to grow a community and culture that is second to none, and has created a loyal following who support and voice what is needed to keep growing the BootayBag brand!Guest Links:Her choice if he's going to hire a mentor/coach: Lauryn Evarts of The Skinny ConfidentialWebsite e-commerce platform that she currently use: ShopifyThe most influential persons that Elly know in the subscription box industry: John Haji, Paul Chambers and Christopher GeorgeElly's favorite subscription box: HelloFresh and Billie RazorHer favorite social media platform: InstagramWebsite: https://bootaybag.comInstagram: https://www.instagram.com/bootaybag_/https://www.instagram.com/bootaybag_/This episode is sponsored by SUBTA, the Subscription Trade Association. Make sure to join the upcoming FREE Virtual Conference; Subscription Innovations at https://subta.com  You can also register to become a FREE member of SUBTA and gain many of their resources at subta.com.  Don't wait as this is the subscription event of the summer!The Subscription Box Show shareable Trailerhttps://www.thesubscriptionboxshow.com/podcast-1/blog-post-title-one-a3yprHost Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comConnect with Eric Musick: https://www.thesubscriptionboxshow.com/contact2The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

On today's episode, it is the conclusion of our 2 part mini-series with President and Co-Founder of Gentleman's Box, John Haji. John is also the co-founder of SubSummit, arguably the world's largest conference in the subscription box industry, and SUBTA, The Subscription Box Trade Association. He is one of the most influential people I know in the subscription box industry, and we had such a good talk, I decided to cut it into two episodes.  Part 1 was the last episode number 35, and on this episode we conclude the interview with John!Part 1(episode35):https://www.thesubscriptionboxshow.com/podcast-1/gentleman-boxPart 2(episode36): https://thesubscriptionboxshow.com/podcast-1 As president and co-founder, John is responsible for operations, fulfillment, logistics, product curation, vendor relations and customer experience. Since 2017, Gentleman's Box has experienced a 40% increase in revenue. Notable partnerships include some major players in the global industry like;  GQ, Jim Beam, Prada and John Varvatos.This episode is sponsored by Louis and Lea.  Visit https://louisandlea.com for everything from Birth to Birthday!  Tired of not knowing what are the essentials for mom and baby during first year?  Get YOUR FREE RESOURCES at https://louisandlea/pages/resources  @officiallouisandlea on Instagram  Use discount code “SUBSCRIPTION” at check out for 10% OFF!!!The Subscription Box Show shareable Trailerhttps://www.thesubscriptionboxshow.com/podcast-1/blog-post-title-one-a3yprGuest Links and Information:A wish that he wished he had known when he started Gentleman's Box: Acquiring customers is extremely difficultThe most influential person that John knows in the subscription box industry: Christopher George and Paul Chambers (also co-founders of SUBTA/SUBSUMMIT)A type of box that John would stay clear off: The women's makeup or apparelGentleman's Box and John:Website: https://gentlemansbox.com/Email: john@gentlemansbox.comGentleman's Box support: info@gentlemansbox.comHost Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comConnect with Eric Musick: https://www.thesubscriptionboxshow.com/contact2The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

On this episode, I have the pleasure of talking with Anthony Coombs of Splendies.  Splendies is a ​​subscription box company that surprise you with​ ​three​ ​pairs​ ​of​ ​quality​ ​undies delivered​ ​to​ ​your​ ​door every month!Splendies has been ranked in the top 10 for women's subscription boxes for underwear in both Urban Tastebud and My Subscription Addiction.  They've also been featured in The Curvy Fashionista, NBC News and WellandGood.com, amongst others.Anthony started Splendies in 2013, with it originally being called Volupties.  Fast forward 7 years, and now Anthony is a well known entrepreneur in the subscription industry.  He's spoken at SubSummit and Subta, arguably the two biggest subscription conferences in the world in 2018 and 2019 respectively.  On today's episode, Anthony and I discuss what it takes to grow a company from nothing using effective methods when bootstrapping like word of mouth.  We also discuss when it's appropriate to start hiring members for your team and where they fit in your company.This episode is sponsored by Louis and Lea.  Visit https://louisandlea.com for everything from Birth to Birthday!  Tired of not knowing what are the essentials for mom and baby during first year?  Get YOUR FREE RESOURCES at https://louisandlea/pages/resources  @officiallouisandlea on Instagram  Use discount code “SUBSCRIPTION” at check out for 10% OFF!!!The Subscription Box Show shareable Trailerhttps://www.buzzsprout.com/927664/3027694-the-subscription-box-show-trailer.mp3?blob_id=10986793&download=true- Free shipping or paid shipping: Free shipping- One thing that Anthony know now that he wish he would have known when he first started his subscription box: The cost of shipping goes up very quickly, constantly, and all the time- The most influential person that Anthony know in the subscription box industry: Yosef (Joe) MartinLinks:Anthony and Splendies:Website: https://www.splendies.comHost Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comConnect with Eric Musick: https://www.thesubscriptionboxshow.com/contact2The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/Book a call with Eric at: https://www.calendly.com/thesubboxshow