Podcasts about headline analyzer

Question, do you ever just get tired of researching ALL the tech options out there and just have someone tell you what works and what sucks? Me too. Me too. That is why I've put together this list of 10 things that we LOVE in my business. As an SEO consultant and Copywriter, I have a LOT on my plate and not a ton of time each week to get it done. We've worked HARD to figure out all the pieces, all the tech, and how to make it all work together well. Listen in for 10 things we use in my business to run a profitable business in 20 hours a week or less.    Disclaimer- some of these are affiliate links. Some are not. Headline Analyzer by CoSchedule- affiliate link See how all of our content workflow goes together to save yourself tons of time while you learn to generate leads the easy way with The Organic Marketing Framework  Download the Content Strategy Repurposing Cheat Sheet Here Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com Book Your SEO and Keywords Strategy Call  

This episode dives into the secrets of crafting high-converting landing pages that turn visitors into customers. Landing pages play a critical role in online business success, and WPBeginner shares actionable tips to optimize yours for conversions.Key takeaways:Minimize Distractions: Prioritize focus by removing unnecessary elements like headers, footers, and sidebars. Landing pages should have a singular goal – driving visitors towards the desired action (e.g., purchase, signup).Streamline the Conversion Process: Frictionless user experience is essential. Reduce clicks by simplifying the buying journey. Aim for a streamlined purchase process (ideally 3 clicks or less) and remove unnecessary form fields. Consider using tools like WPForms to capture partially completed forms.Craft Compelling Copy: Speak directly to your target audience and understand their needs. Craft persuasive content that resonates with their emotions and logic, ultimately motivating them to convert.Headline Optimization: Headlines are crucial – 80% of visitors will read them. Utilize free tools like WPBeginner's Headline Analyzer to craft catchy headlines that integrate relevant keywords naturally. Focus on highlighting your unique value proposition – why should someone choose you?Boost Credibility: Include visuals like images, videos, and testimonials to build trust and social proof. Strategically use contrasting colors and visual cues to direct visitors' attention towards your call to action (CTA).Capture Leaving Visitors: Even optimized landing pages experience bounce rates. Utilize tools like OptinMonster to target visitors with exit-intent popups, special offers, or other incentives to convert them before they abandon the page.Additional Resources:WPForms: https://wpforms.com/OptinMonster: https://optinmonster.com/WPBeginner's Headline Analyzer: https://www.wpbeginner.com/news/introducing-headline-analyzer/By following these steps and focusing on a clear goal, user experience, persuasive copy, and trust-building elements, you can significantly improve your landing page conversion rates.If you liked this episode, then please subscribe to our YouTube Channel for WordPress video tutorials. Or watch our Podcasts on YouTube. You can also find us on Twitter and Facebook.

Can't come up with a lead magnet for your biz? Think outside the PDF. In this episode, Ann Koppuzha of Powerhouse Legal shares how she created an effective lead magnet and gives practical steps so that you can do it, too.Mentioned in this episode: Join the Digital Biz Life Membership! Headline Analyzer from CoScheduleUbersuggestAnswerThePublicCanvaChatGPT for copy ideasFor additional show notes, click here. Website: https://www.maganward.comShop: http://www.theemailtemplateshop.comInstagram: https://www.instagram.com/themaganwardJoin the Facebook Group: https://www.facebook.com/groups/172215121454809LinkedIn: https://www.linkedin.com/in/magan-ward-9425a4202/Pinterest: https://www.pinterest.com/themaganward/

This week, Erica and Cassie catch up with Rachel B. Lee, a fearless marketer with experience at Microsoft and Gartner among many other notable companies, now Co-Owner and CMO of StandOut Authority and spending her days helping executives, business owners, and professionals define their personal brand, create influence through content, and build human connections online through the power of LinkedIn. Here's a peek at what we cover in this episode: [00:03:24] - Rachel shares a look into her decade plus of marketing experience and her interesting career journey prior to joining and building StandOut Authority alongside her husband. [00:11:01] - Top tips for building a personal brand, defining your value proposition, and the 4 key things that set you apart: your hard skills, your audience, your differentiation, and your passion. [00:23:25] - How to display your personal brand once you've nailed it down, and how to utilize LinkedIn to advance your career. Rachel shares her best headline tips for becoming searchable and a peek into the LinkedIn creator program. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Rachel's episode: Get the Most out of LinkedIn as a Brand and Professional | Jenny Park of LinkedIn How to Build a 6-Figure Online Business on Your Own | Hannah Pobar of Home Studio List ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Download the Dream Career Game Plan! NEW: Check out our website! NEW: Join our email list! Connect with Rachel: LinkedIn | Instagram | Facebook | Twitter | standoutauthority.com Check out Rachel's Headline Analyzer resource! Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

Ahrefs (keyword research and tracking) WP Engine & Cloudflare for fast, reliable hosting Yoast or RankMath WP Rocket with Imagify for Speed (with Carbonate theme) Headline Analyzer to improve CTR Jasper (writing better descriptions and intro hooks) BONUS: ClearScope/Frase to give you a leg up

Tod speaks with LaRissa Hendricks from CoSchedule about their Headline Analyzer tool. You can learn more at https://coschedule.com/today (this episode is a paid partnership)✅ Follow Tod on Social Media    (LinkedIn, Mastodon, TikTok, etc.)✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Exclusive marketing discounts  ✓ and more! Check it out: todayindigital.com/premiumfeed 

On-Page SEO is a critical part of improving your website's search traffic. On this episode, I share 10 actionable on-page SEO tips to help you keep up to speed with the ever-changing SEO landscape. -=-=-=-=- Tools & resources discussed in this episode: [Blog Post] On-Page SEO Guide: 20 Actionable Tips to Boost Your Rankings - https://www.99signals.com/on-page-seo-tips/ [Blog Post] Search Intent and SEO: The Ultimate Guide - https://www.99signals.com/search-intent-seo/ [Blog Post] Internal Links for SEO: The Definitive Guide - https://www.99signals.com/internal-links-seo/ Semrush Sign up for a 30-day free trial of Semrush Pro: https://www.99signals.com/go/semrush-pro-offer/ CoSchedule's Headline Analyzer - https://coschedule.com/headline-analyzer Social Snap - Check out my in-depth review: https://www.youtube.com/watch?v=yYjXtoFKzN0 -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It's a great place to get started if you're visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message

Tracking your email's open rates is a piece of data every online entrepreneur should do, and continually work on improving.Why? Because small hinges swing big doors.Meaning, you can increase eyes on your content with small, subtle changes. When you can increase your open rates it means more people open and consume your email. And, energetically, if you're going to be spending time on email marketing, don't you want it to count? So in this week's 6-Figure Mompreneuer Podcast I'm diving into three ways that you can increase your email open rates.Visit the links below to learn more about: + resources for this episode+ how to introduce a 6-figure passive income stream into your coaching business through the 6-Figure Mompreneuer Method+ how to get a FREE week of coaching with Allison in the DMsRESOURCES:Visit the blog post associated with this podcast episode: http://www.allisonhardy.com/blog1/episode283Learn more about the 6-Figure Mompreneur Method and how it can introduce a 6-figure passive income stream into your online coaching business: http://www.allisonhardy.com/6figuremompreneurmethodSnag a week of FREE coaching with Allison in the DMs! DM the word “coaching” to Allison to learn more! You can find her Instagram account here: www.instagram.com/allison_hardy_Snag a 30-day free trial of ConvertKit through Allison's affiliate link:https://convertkit.com?lmref=WOuchwUse the American Institute's Headline Analyzer: https://www.aminstitute.com/headlineCONNECT WITH ALLISON:Follow Allison on Instagram: www.instagram.com/allison_hardy_ARE YOU A FAN OF THE PODCAST?If you found value from today's episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year. Music courtesy of www.bensound.com

SEO, when implemented properly over time, can provide a major boost to your blog traffic and your overall income. For each blog post you write, you need to have a clear, repeatable, SEO process to make certain that you're maximizing search engines. Follow the steps below to fully optimize every blog post you create. Strategies for improving every post's SEO 1. Write for Your Target Audience It's tempting to try to write posts that appeal to a broad audience - because you don't want to limit the number of people you reach - but focusing on your target audience is key to building strong SEO. Knowing who you're writing for, as specifically as possible, will allow you to craft content that addresses their needs, uses their language, and meets their expectations. 2. Do Keyword Research Find out what your ideal audience is searching for so that you can provide content that answers their questions, and include the search terms strategically in your post. (more on this below). An easy way to do this is to enter a search term into Google and look in 3 places.  Search Autofill. When you start typing your search term, Google will provide options to complete your search. These options are based on your own search history, but also common searches done by others. People Also Ask. Below the first couple of search results you'll find 3-5 other questions that other people with your inquiry have asked.  Related Searches. At the bottom of each page Google provides additional searches that others have done that are similar to what you've searched for. I also recommend that you install a free Chrome extension called Keywords Everywhere. It will provide additional insights on keywords, including long-tail keywords.  A long-tail keyword looks more like a sentence than a typical 1-2 word keyword. For example, if the keyword is “pool cleaning” the long-tail keyword might be “how to start a pool cleaning business.” 3. Add Images Images themselves don't have a direct impact on SEO, they do increase the likelihood that your post will be clicked on, which increases SEO. Be sure to use or create images for your posts that are related to the content in every post. 4. Craft a Great Title Post titles, sometimes called headlines, not only impact your SEO, but they're also a massive factor in whether or not potential readers click on your post. A great post title clearly states what the post is about, asks a question, and/ or creates curiosity in the reader. As I mentioned in the previous post, I recommend using a free tool called Headline Analyzer to create the best possible title. 5. Include Internal Links When ranking content, Google weighs the trustworthiness of websites and individual blog posts. One factor in this measure is how many other pages link to your content as a source. While links from other sites are considered to be more beneficial, links from your own posts also help.  When appropriate, link to other posts you've written. 6. Use Keywords Strategically For each post you're going to determine a primary keyword. This keyword (or short phrase) should be used in specific places and ways to maximize your SEO return. Title. Your keyword should be included in the title of your post, preferably phrased the same way, but there is some flexibility. URL. Like the title, you want to format your url to include your keyword. Meta Description. If you installed the Yoast plugin I recommended last week, there is a space for you to create a meta description. This is the 160 character description that appears in search engine results. Headers. Not only do headers help organize your content and make it easier to read, they're read by Google differently than the body of your post. Headings are assumed to be an outline of your ideas or key points. The largest header, known as H1, should include the post keyword. Typically WordPress sets your post title as H1, so if you've included the keyword in the title, that's set. You can use the keyword in lower level headers as well. In content. Within the blog posts that you create, it's beneficial for your blog post SEO to use your keyword. You can also use variations on that keyword - like those you'd find in a related search - and 1-2 long-tail keywords you discovered during your research. Image Names. When you upload images to WordPress, give each image a title that includes the keyword. This not only boosts SEO, it also makes finding images easier.  Additionally, when you insert an image into a post, be sure to include the keyword in the alt-tag (also called alt-text). 7. Stick to Your Niche Google doesn't like to be confused. If the posts that you publish each week aren't related to the niche you've chosen, it will negatively impact your SEO. When you stay on topic it serves to strengthen your authority with search engines. 8. Build Backlinks As your reach grows and you build relationships with other bloggers you will find your own blog posts being cited as a source for others. This builds your authority with search engines and helps them see you as a trusted source.  Even if others aren't linking to you within their content, you can earn backlinks by guest posting or being featured on other websites.  Search engines also place higher value on backlinks from highly trusted sources, so choose your collaborators wisely. Strategies for improving your site's SEO Try these tricks for getting more bang for your SEO buck site-wide. 9. Update Old Content If you've got content on your site that's more than a year old, review it to see if any data needs to be updated, or if the content is still accurate. Depending on your niche, things can change quickly. You'll also want to check for broken links or other links that don't go where you want them to anymore. Use a free tool like this one to run a site-wide check. 10. Focus on Page Speed Search engines factor in your page's speed when ranking your posts, but that's not the only way speed can impact your SEO. Your bounce rate and the average length of time people spend on your page are also part of the algorithm, and they're affected by page speed as well. Check out this post from HubSpot on how to improve your site speed.  11. Make Your Posts Mobile Friendly With society being increasingly dependent on our phones, is it any wonder that making every aspect of your site mobile-friendly is a necessity. If you have the Divi Theme on your website, be sure to use the tool that allows you to check what each page looks like on mobile devices. Remember that SEO takes time to have a measurable impact on your blog. If you put consistent effort in and focus on Rule #1 (provide value first), your audience, following, and income will grow! If you want to know how to build, grow, and start making money from your blog, check out Teacher Blog Academy. The only program created specifically for teachers, by a teacher, that will show you how to create a profitable blog! Learn more at teacherblogacademy.com

Search Engine Optimization, SEO for short, is an essential piece of any blog growth strategy, but it generally has an air of mystery around it.  There are lots of definitions floating around - some that seem to contradict each other - that use a lot of buzzwords and tech-speak and don't really clarify anything. Add to that the fact that SEO is a long-term strategy, and it gets even fuzzier. It can take months for SEO work to pay off, so there's nothing we can even point to and say, “Aha! That's SEO!” In this post I'm going to clarify what SEO is, and recommend some tools for getting started putting it to use. Why is SEO Important? There's an old joke that says that if you want to hide a dead body, you should put it on the second page of Google. The point being that no one ever looks past page 1 of the search results, so if your site is there, it might as well be dead. I don't know how much truth there is to that - when I'm researching I always go a few pages in to see more results - but I understand the sentiment.  Where you turn up in search results - also known as ranking in search engines - matters. People trust that Google is going to serve them the best possible answers to their queries. As a result,  most take the pages that show up on page 1 as gospel, and don't bother to keep looking.  According to a 2018 survey, 90% of searchers will only click on the results on the first page. So while some intrepid foks, like myself, may look through several pages on our quest for information, most will not. In fact, the average person will enter a new search term before clicking to page 2. This means that the more of your blog posts and pages you can get in the top 10, the better. Enter SEO. What is Search Engine Optimization? According to Search Engine Land, SEO is the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines.  The most common misconception about SEO is that it's something you do once, like setting up your website, and then you're done. This couldn't be further from the truth. Search Engine Optimization is a process.  It never ends. The good news is that your SEO can be systematized so that you can embed this work into your blog writing process. In Teacher Blog Academy we cover this practice in Module 3: Grow.  And the even better news is that just having a blog and producing consistent content helps boost your SEO! How? Every blog post you publish becomes a new page on your website, with its own keyword, images, meta description, and data for search engines to crawl. As long as your content is within the scope of your niche, it will continually strengthen your SEO ranking. Google's algorithm includes more than 200 factors, which is a ridiculous number of things to track. Here are the top 7: Quality of Content Mobile Responsive Design User Experience Page Speed Blog Post Optimization Internal Links Backlinks Tools that Can Boost Your SEO Next week we'll dive deeper into specific things you can do for each blog post to help it rank higher in search engines. For now, here are 4 tools you can use to build your search engine mojo. Yoast. This free plugin works on the backend of your website to assist you in optimizing your content and keywords.  Once you install it, a Yoast module will appear underneath each page and post on the backend of your site. This module provides you spaces to customize the title and description that will display on Google, social media sharing presets, and recommendations to improve discoverability and readability. Get Yoast.  Google Site Kit. Another free plugin, Google Site Kit works with Google's tools, like Analytics, AdSense, Page Speed Insights, and more.  The information collected by Site Kit can be accessed elsewhere, like by going directly to Google Analytics, but having it on your site's dashboard, with key points summarized, makes you more likely to read and utilize the data. Get Google Site Kit. Cosechedule Headline Analyzer. This free tool can be used separately or as a Google Chrome extension and it does exactly what it says; It analyzes your headlines (post titles) for word choice and clickability. Headline Analyzer will give each post title a score out of 100 based on the balance of common words, emotional words, power words, numbers, and stop words. Get Headline Analyzer. ConvertKit. The one tool on this list that I recommend you pay for (there's a free version available) because it allows you to automate your email sequence, which is worth waaaaaay more than the $9 a month. ConvertKit allows you to collect emails within your blog posts. This doesn't seem to be directly related to SEO, but Google considers returning visitors to carry more weight, and the best way to get people back to your site is to invite prior readers to come read your new stuff. Get ConvertKit. Remember Rule #1 No matter what tools or strategies you use to bolster your search engine optimization, everything comes down to providing value to your readers. Not only do search engines have algorithms that measure content quality, but readers will not comment on, share, or come back for more crappy content. Get to know your audience and what they want, then give it to them! Register for Teacher Blog Academy at www.teacherblogacademy.com

You work hard on writing helpful, easy to read posts that your audience will love. So it's frustrating when it feels like no one is paying any attention. I get it. If you want to get more eyes on your content, there are a few things you can do to accelerate your growth. Here 17 dos and don'ts to maximize your blog traffic, even if you're brand new. 1. Do stay true to your niche It can be tempting to cast a wide net with your content, and write about everything connected to a particular topic. However, when your posts are too broad it's difficult to grow your audience because people don't know what to expect from post to post. Maybe last week you wrote about a DIY birdhouse and this week you gave a gluten-free pizza recipe. They're technically both “home” related, but different people are going to be interested in each, with perhaps a little overlap.  You might think that getting different people to your site is a positive, but if someone comes to your site for a specific post, but it's the only one of its kind, they won't be back. You want to keep people who find you coming back AND attracting new people, too. That's much easier to do with a clearly defined niche. If you want to know more about niching down, check this post. 2. Don't forget about your old content One mistake people make when it comes to promoting your content is thinking of promotion as one-and-done. Remember that if you're writing evergreen posts, they're useful to your audience any time, so you can keep sharing them over and over. Make sure there's some space in between when you share the same content. I recommend resharing each evergreen blog post about once a month. You can do this most easily by using a scheduler, like CinchShare, or creating a spreadsheet of each post that includes a link and description. If you want to try CinchShare free for 14 days, click here. 3. Do guest post strategically Guest posting - writing for other people's blogs - can be a great way to expand your audience.  Essentially, when you publish on someone else's site, you're borrowing their clout and getting exposure to more people who can then follow your blog. When writing guest posts, it's important to choose the sites you write for carefully. Find bloggers who would have an overlapping audience with you, but who aren't in the exact same niche. For example, an artist might do a guest post on an interior design blog, or vice versa. Check the guidelines for each site and, if possible, include a link to one of your self-hosted posts within the post you share on their site. And of course maximize the bio at the bottom of the post with a clear description of your blog and a link to find it. 4. Do use internal links An internal link is a link that you include within a blog post that leads to another piece of content you've written. The benefit of internal links is that while someone is reading one post, happily devouring it and discovering your genius, they are naturally led to another post they may find helpful. If done correctly, this can help people stay on your site longer, going from post to post, and increasing your time on page average while decreasing your bounce rate. (More on those later.) 5. Don't spam groups your in with your links I encourage my clients and students to join Facebook groups that contain your ideal audience to build relationships. However, going into these groups and simply dropping links in every thread is not going to help you.  In fact, it can do the opposite. When you use the spray and pray method - spamming groups and pages with your links - can not only get you removed and blocked from groups you want to be in. It can also lead to a reputation as one of *those* people that no one wants to build a relationship with. 7. Do make it easy to share your posts When I read a great blog post, the first thing I do is look for a button to press so I can share it with others. But I'm not going to spend forever looking for it. At the absolute least, you should have sharing buttons at the bottom of each post, but I also recommend installing a plugin like Social Warfare that will display a floating bar on the side of each post. A floating bar follows readers as they scroll down the page, always in view, so they can share with the least amount of effort.  8. Don't try to be everywhere You have a limited amount of time, and trying to post on every platform and network is just going to drain your time and energy. And to be honest, you're going to see very limited returns. Instead, decide on a primary platform (your blog), and one social network on which to focus.  I suggest starting with the social media platform you already use the most and are most familiar with, with a few things to think about:  Since new social media platforms pop up every 6 months or so (remember Clubhouse), choose one that's more established.  Consider the content you want to create. If you love watching TikTok videos, but don't want to make them, don't feel like you have to because it's your favorite platform. Go where your people are looking for you. People are everywhere online, but if your ideal audience group is using Instagram to watch videos of people making cakes and cats riding Roombas, you may have to test the waters to see if they also want to consume your content there. 9. Do get to know SEO According to Search Engine Land, Search Engine Optimization (SEO) is the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business. I recommend using a free plugin called Yoast to help manage your SEO. It allows you to set a keyword for each post, as well as a meta-description (a summary of your post that web crawlers read as they index your site). It also gives you feedback on how to improve your post's SEO. 10. Don't stuff your content full of keywords Not to state the obvious, but keywords are important. You might say they're *key* (see what I did there?). Keywords are what people enter into a search engine when they are looking for something online. As I mentioned previously, you can set a keyword for your posts, but since Google, Bing, and other search engines read your whole post to determine its subject and value, you can also include related keywords in the body of your post.  When done naturally, this works well to boost your searchability. However, when you simply use all the related phrases in your post without regard for readability or, you know… making sense, search engines don't like that (and neither do your readers). 11. Do email your list Whenever you publish a new post, email your list. Anyone on your email list is already primed to want to read more of your content. You're not bugging them. You're letting them know that you just wrote a new kick-ass post that they're going to love. This is, hands down, the easiest way to get people to return to your page week after week and build your authority with your list. You can even start for free with ConvertKit's free plan! 12. Do put effort into your post titles Your post titles are what people see in big print when they search for something, so they're your best chance to convince people to click on your post as opposed to someone else's. A great post title should clearly state what your post is about. Fight the urge to be clever or wordsmithy.  Not only does your title play a role in SEO, a person who searches for how to save money at Disney is going to click on a post with a title that says “X Ways to Save Money on Your Disney Vacation in 2022,” not, “Save Your Mickeys!” Use a free browser extension called Headline Analyzer to help. 13. Don't be afraid of the competition My philosophy is that other bloggers - even those in my niche - aren't competition. The idea of competition is based on the belief that blogging is a zero-sum game, which it's not. Just because someone follows another person that writes about what I do, doesn't mean they won't read my blog, too. In fact, they're more likely to read my blog because they're interested in what I write about. When it comes down to it, other bloggers are your colleagues. You don't have to crush them. You can collaborate with them, get to know them, and support them! Comment on their posts. join their groups and post helpful responses with no links to your own content or courses, and reach out to them on social media.  14. Do make and follow an editorial calendar An editorial calendar is essentially your blog's scope and sequence. It organizes the topics you plan to cover, and the order in which you plan to do it. Keep in mind one key difference - when you're blogging, you don't have to order your posts like you're sequentially teaching something. In fact, if you're planning on creating a course at some point in the future, you probably don't want your free content to be structured that way. Your editorial calendar is a way for you to make sure that your content is touching upon all your content pillars. It also allows you to plan posts around things you may want to promote (whether they're your own or affiliate products/ services), and tease upcoming content to your readers. And, it takes the pressure off you each week if you know what to write about. Bonus! 15. Do track your blogs key performance indicators When you're getting started it's tempting to sit at your computer and hit refresh over and over to see how many people have read your blog, but it's not particularly productive. (Ask me how I know.) Instead, dedicate one day a month to check in on your key performance indicators (KPIs) to see how things are going. This will let you have enough data in between checks to see progress and set new goals or adjust your old ones. Some things to check on during this monthly appointment are page views, sessions, pages per session, bounce rate, new email subscribers, top posts and pages. Stay tuned for an upcoming episode all about KPIs (which I can tell you about because I use an editorial calendar). 16. Don't copy other people's content This one is obvious, right? It's not okay to copy other people's work. On top of that, it's not going to help your blog traffic (or your reputation) either. It's okay to be inspired by other posts and it's okay to curate ideas, tips, tricks, etc. from other posts. But you must create your own work, in your own words. Otherwise the post is missing what makes your blog posts different - YOU!  Also, if Google has already read and indexed their post, your copycat post will never, ever rank higher than the one you copied. 17. Do be patient Growth takes time. It's tempting to look at people who've got tons of page views and think you're falling behind, but I promise you, you're not. Even the big names started at nothing and had to grow their audience slowly.  In fact, growing slowly is positive in many ways. You can get to know your readers personally, you have a chance to find your blogging voice, and you can work out the technical kinks in your systems all while your audience is small. Take your time, give yourself the same grace and patience you provide your students, and look for progress, not perfection. Ready to jump into your blog? Enroll in my now-free 5-Day Content Challenge! In it I'll show you how to come up with 6 months worth of blog topics in just 20 minutes a day! Click here to join.

1. Grammarly; 2. Hemmingway; 3. Cliche Finder; 4. Headline Analyzer; and 5. Email Subject Line Analyzer.Grammarly is a browser extension you can download on Google Chrome that will automatically check all of your online writing for basic spelling and grammar mistakes.When the program finds errors, it will underline them in red and provide a suggested replacement.If you want to invest a little more in your writing, there is a paid version with even more features that professional writers love.Ernest Hemmingway, the author that the app is named after, is known for writing with short, direct sentences that are very easy to read.Thus, the program will score the readability of your writing based on a number of factors, including how complicated your sentences are.Three helpful features are its “hard to read,” “simpler word,” and “passive voice” features.Hard to read looks at how long and winding your sentences are.Simpler word finds places where you are using a word or phrase that can be replaced with something more concise.The passive voice feature identifies the use of passive voice. Passive voice means that your sentence subject is a recipient of a verb's action. When writing copy, you almost always want to use active voice, where your subject acts on its verb. Active voice almost always packs a way bigger punch. You can learn a little more about passive and active voice here.Like Grammarly, Hemmingway has a paid version– their desktop app costs $20. However, the online version is free and works perfectly well.Cliche Finder does exactly what it sounds like— it finds cliches in your writing.Cliches are phrases whose meanings aren't literal. Some examples include “I lost track of time,” “don't put all of your eggs in one basket,” “time heals all wounds,” “gut-wrenching pain,” and “scared to death.”In the writing world, they are usually considered to be a huge no-no.While there is some room for cliches in casual copywriting, it is usually best to avoid using them excessively because they can make your writing more difficult to read.Headliner Analyzer works like this:You feed the program your headline. Then, they rank it out of 100. Their algorithm looks at the following (plus more):Words that make people more likely to interact with your headline.Words that make people less likely to interact with your headline.Number of words in your headline.Number of characters in your headline.The style of your headline.Reading grade level.They will also give you suggestions for improving your headline.Headline Analyzer and the next tool, Email Subject Line Analyzer, make it quite difficult to get a perfect score. I wrote a novel and the Analyzer and the SEO score was 79 so I went with it. Personally, try to aim for a score in the 60-80 range.I find that the tool is best used if you are stuck between a few different ideas and want to know which is best. It can also be fun to see the difference that small tweaks can make.Also by Coschedule, like the tool above, Email Subject Line Analyzer reviews email subject lines. It uses an algorithm similar to the Headline Analyzer, except the elements are optimized to get you the most email opens.A particularly helpful feature is that it will show you how your subject line will appear in people's inboxes. Mick Smith, Consultant M: (619) 227.3118 E: mick.smith@wsiworld.com Commercials Voice Talent:https://www.spreaker.com/user/7768747/track-1-commercials Narratives Voice Talent:https://www.spreaker.com/user/7768747/track-2-narrativesDo you want a free competitive analysis? Let me know at:https://hubs.ly/Q0139TgJ0Website:https://www.wsiworld.com/mick-smithLinkedIn:https://www.linkedin.com/company/wsi-smith-consulting/Make an appointment:https://app.hubspot.com/meetings/mick-smithBe sure to subscribe, like, & review The Doctor of Digital™ Podcast:https://www.spreaker.com/show/g-mick-smith-phds-tracksSign up for the Doctor Up A Podcast course:https://doctor-up-a-podcast.thinkific.com/

Have you seen a company build a free tool just to attract customers?Clearbit's Weekly Visitor Report and CoSchedule's Headline Analyzer come to mind.Sadra Boutorabi is someone who is no stranger to this strategy. As co-founder and head of growth of Namescan, he built and launched a free tool, and helped to secure the first $1m in revenue for the company.Today, Sadra leads growth at Tiny, a fast-growing company that provides an open-source rich text editor. On this episode we discussed:When is it a good idea to launch a free tool for lead genHow to decide what free tool to buildHow much resources to dedicate to this initiativeWhat other growth initiatives and experiments he has been runningConnect with Sadra on Linkedin for more information. Visit our Product Led Sales blog for more insights, and follow HeadsUp on Linkedin.If you have questions for me about PLG, growth, or marketing, here's my Linkedin and Twitter. 

The internet is crowded and it can be hard for a new blogger to get noticed online.  And if you're just starting out it seems like there's so much to… how do you know where to put your time and energy so that your posts get found, read, shared, and engaged with? While it's not enough to just write great posts, you also don't have to do all the things to stand out. It's all about using your time and energy on the right tasks - ones that will give you the best returns - and not overwhelming yourself with trying to do everything. Here are 5 things you need to do for each blog post that will help people find you and grow your business. 1. Graphics Social media where the majority of people get their information these days, which means our feeds are full. In order to stop people from scrolling, you need graphics that get their attention. The other benefit of graphics is that they take up more space in people's feeds, so they have more time to see your post and stop scrolling. For each post I recommend you create 3 graphics: 1280 x 720 px for Facebook and/ or Twitter 1080 x 1080 px for Instagram and/or Facebook 1000 x 1500 px for Pinterest If you use a program like PicMinkey or Canva Pro, you can create templates for yourself, so each week you can simply enter your current post info and save yourself time. Using a template also helps you have a consistent look for your blog posts - people will start to recognize your work! 2. SEO Search engine optimization, commonly known as SEO, is what allows search engines like Google and Bing, and Yahoo! To understand what your blog post is about and recommend it to people when they enter search criteria.  Yes, search engines do crawl your content to “read” it, but to help them get a better idea of the focus of your post you need to set an SEO keyword, meta description, and URL slug. I recommend using the free plugin Yoast to make managing all of this as easy as possible. Yoast will scan your post and give you an SEO rating, as well as recommendations as to how to improve your SEO. Once you review and follow Yoasts recommendations a few times, you'll start to build the techniques into your posts automatically. 3. A Great Title For your blog posts you want to craft a title that is both catchy and clear. A potential reader should know what they're going to get when they click on your post. When bloggers try to get cute with post titles, it leaves readers confused as to what the post is about. Since we all have an extremely limited amount of time, people are far less likely to click on an unclear post title. As Donald Miller of Business Made Simple says, “When you confuse, you lose.” Instead of clever, aim for clear.  The free Headline Analyzer tool will read your post title and give you a score based on a set of criteria. You can pay for deeper analysis, but I've always found the free version to work just fine. As an added bonus, a great title can also boost your SEO by making your posts primary idea even more clear! 4. A Concise Description When your post comes up on Google or social media, an easy to understand description will give viewers a clear idea of what your post will contain. This further helps them decide to click on your link or not. In this case, brevity is your friend because Google will clip your description at 155-160 characters, so it's important to have a succinct 1-2 sentence summary of your post.  To save time, you can use the same description for Twitter. Once you add a link to the post, you'll be close to the 280 character count. When it comes to other social media, you typically have more space to use for your post description, so play around with various lengths to see what works best for you.  Pinterest limits you to 500 characters, Instagram to 2,200, and Facebook to just over 63k.  Another bonus, a clear description can boost your post's SEO even more! 5. Distribution Strategy Last, but certainly not least, you need to have a plan to distribute your blog post so even more people can find it.  Before I even get to strategy, let me state that there is no need to create a complicated distribution schedule. In fact, as you get started, I suggest that you choose a single platform on which to share your content, then expand slowly once you get your system down. Email. Every time you publish a new post you should email your list. These are the people who value what you have to say so much that they gave you their email address! They want to know when you're sharing more good stuff, so let them know! Social Media. Pick a social media platform to start with and decide when you're going to share your new content. It might feel excessive at first, but share your post more than once. People are busy and social media feeds move fast, so you can't assume that people will see your initial share. In fact, only about 3-5% of your social followers will see your post at all thanks to the algorithms that control the feed. Pinterest. Not a social media platform, Pinterest is a visual search engine and another place for you to share your content. Like social media, you're going to want to share on Pinterest more than once because the website has stated that they want “fresh pins,” meaning unique descriptions and images each time you share. Interestingly, getting your post into more hands via social media and your email list can boost your SEO reach even further! More visits to your site, especially if they stay there for a while and read multiple posts, tells Google that you're an authority and people find your site valuable… making them more likely to recommend you! Remember that you don't have to focus on all of these tasks at once. Just do one thing at a time, give yourself time to master it, then add in the next task. With time and continuous effort, these small changes will add up and your blog will grow. Ready for the next step? Check out Content Made Simple and learn my proven 3-step system for planning, crafting, and distributing your content!

Got a Minute? Checkout today's episode of The Guy R Cook Report podcast - show notes 20210421 EMOTIONAL MARKETING VALUE Headline Analyzer ----more---- Support this podcast You can also subscribe via Apple Podcasts, Google Podcasts, or Spotify. To listen to an audio podcast via the Apple Podcasts button, click on it, mouse over the title of the episode and click Play. Open Apple Podcasts to download and subscribe to podcasts. . vDomainHosting, Inc 229 Rancho Villa, Walla Walla, WA 99362 509-200-1429 I help goal oriented business owners that run established companies to leverage the power of the internet - Contact Guy R Cook @ https://guycook.wordpress.com/start-with-a-plan/ | Information Kit Support this podcast The Website Design Questionnaire https://guycook.wordpress.com/start-with-a-plan/ In the meantime, go ahead follow me on Twitter: @guyrcookreport Click to Tweet Be a patron of The Guy R Cook Report. Your help is appreciated.   #theguyrcookreport https://www.patreon.com/guyrcook #uncleguy #theguyrcookreport

CoSchedule started as an editorial calendar WordPress plugin created by an agency that co-founders, Garrett Moon and Justin Walsh, ran called Todaymade. Since then, CoSchedule has grown. Not only has the core content calendar gone through a lot of changes, but so has the company. Today’s guest is Nathan Ellering, Head of Marketing at CoSchedule, which now offers multiple different product lines under one brand name. Nathan explains how CoSchedule made pivots and tackled some risks and challenges. His advice will help you navigate from being one company that makes one product and expand to one company that makes four products.   Some of the highlights of the show include: Product Positioning: How to funnel people in and say the right things Marketing Automation: Where to build out those funnels and nurture people Marketing Design: Make sure everything published is visually built and modern Customer Service: Incorporate customer service much more with marketing History of CoSchedule: How core marketing calendar software evolved Company Philosophy: Start where you're at with a smaller test product Marketing Work Management Software: Organize everything in one place Content Calendars: Meet deadlines and manage work effectively, efficiently Agile Marketing Tools: Hire product to finish work, deliver projects, prove value Current Products: Marketing Calendar/Suite, Headline Analyzer, Headline Studio Academy: Marketing education platform for marketers to understand, build skills Mission Statement: CoSchedule wants to help every marketer do amazing work CoSchedule Experience: Get the right messaging to get them into a product True Tenants of Agile: Where to ship, measure, learn, iterate, and begin Testing Culture: Launch something new with other people’s market research   Links: Headline Analyzer Headline Studio Marketing Calendar Marketing Suite CoSchedule Academy Marketing Strategy Guide Nathan Ellering on LinkedIn Ben Sailer on LinkedIn CoSchedule   Quotes from Nathan Ellering: “We're aiming to create experiences that help out people who really are being marketed to...from a customer service perspective. That's been really fun so far.” ”We were working a lot with bloggers and we discovered many years ago that marketers are starting to turn to blogging as a great way to do content marketing.” “We identified the need that they had to just organize everything in one place. We say those words all the time. They really resonate with people.” “We want every experience at CoSchedule to be a positive one and one that lasts a lifetime of you being a marketer.”

What does it take to write a great headline? A simple, yet effective tool that makes marketers more confident when writing headlines. Take the guesswork out of improving headlines.  Today’s guest is LaRissa Hendricks from CoSchedule’s product marketing team. She introduces Headline Studio, CoSchedule’s new premium headline testing platform that takes your headline writing to the next level.   Some of the highlights of the show include: Differences between CoSchedule’s Headline Analyzer and Headline Studio Headline Data: Leads to more engagement, traffic, clicks, higher rankings Challenge: Know what to write to get people’s attention, click to read content? Familiar and New Features/Functions: Word/character count Headline feedback and suggestions History of past headlines Headline and SEO scores Word banks (power, emotional, common, and uncommon) Full thesaurus Free browser extension Search competition   Links: CoSchedule’s Headline Studio CoSchedule’s Headline Analyzer LaRissa Hendricks on LinkedIn Ben Sailer on LinkedIn CoSchedule   Quotes from LaRissa Hendricks: “Writing headlines can feel very vague.” “How are you even supposed to know what to write for your headline? How are you supposed to know what’s actually going to catch people’s attention? What’s actually going to make them click and read your content? That’s a huge challenge.” “With over four million headlines, we have a very good idea of what works and what doesn’t.” “Headline Studio is like a super fun playground for your headlines.”

This post explores words you use costing you customers! No one wants that from time and energy spent writing articles or doing podcasts! Create a Common Enemy For us all in 2020 it's been COVID19. For the first time in the history of the world we all have a common enemy. No matter who you might blame or back or what you do or don't agree with about how it's been handled, we are just people. We're daughters and sons, parents, siblings, significant others who care about the health and well-being of our own. It doesn't matter if someone speaks your language or is across the street or across the globe, we've experienced a moment in time connecting to others. If all workplaces communicate their mission so much that teams hold take not just the mission but the obstacles to achieving that mission personally, they'd thrive. If entire teams come together fighting the same cause – as opposed are pitted against each other – there will be fewer internal rivals and more job satisfaction. There are Plenty of Bad Guys And if you can harness a villain – be it age, or bone loss, or cancer, or sedentary jobs, or misinformation about fitness for midlife women… you can then become a part of a team with your audience and tribe. You fight with them, instead of preaching or teaching. It feels very different. Teaching, without intending to, can feel like judgment. If you instead are sending your message to “them” or to “the cancer” or “the menopause” or the “stigma”… then you're fighting the battle with your audience. Read/Listen to these two headlines: Why What You're Doing Is Not Working for Midlife Women/Clients How to Harness the Power of Misleading Information Feel the difference? In the first there is a hook and it's more negative. Like, you are doing it wrong! Don't make this mistake. There's definitely something to be said for it. There is certainly a large percent of population that will be more likely to click on that than something giving them content. In the second example, however, there's no blame on you the reader. It still suggests something is wrong, yet it implies that I'm going to give you the secret to be a part of the solution instead of telling you you're a part of the problem. They're both potential subject lines or titles for a blog or podcast. Which one speaks to you more? Which one would you click on first? This Very Post's Title There's a time and place for either a negative or positive title. And the best way for you to decide which you use is to test it. I've found many times that say, 3 Biggest Mistakes, will get more clicks than 3 Biggest Secrets. But… don't guess. Start testing, even if only by looking at your statistics on traffic to your blog, or on popularity of YouTube videos. I'll let you in on a secret. I considered variations of two subject lines and narrowed it down to these two before choosing: Are the Words You Use Attracting More Customers? Are the Words You Use Costing You Customers? Obviously, I chose the latter. Because it's more urgent. Do you feel that when you hear it (or read it if you're at the show notes)? Pay attention to how it feels. And remember every one of your customers is going to experience responses unique to their life, sense of humor, prior experience about the topic. When in doubt, run your titles by some of your customers. Come up with at least 10 if not 20 variations of titles. Narrow it down to a few good titles. Use a tool like Headline Analyzer to see how well you're doing. Be conscious of key words in your title you want to use throughout your post text too for S.E.O. Did I just lose you with SEO and the importance of key words? If you want step-by-step support for doing this and treating your content like part of a real business, that attracts real customers I'll link to how to learn more about the 10-month Flipping 50 Fitness Specialist. It's open now for a limited number of trainers and health coaches and only for a limited time. You want to leverage your content to stand out in the noise. So, let's explore some words that are dripping with emotion and how you can use them. I'll give you some examples of how I have used them recently. Avoid Words You Use Costing You Customers with These Examples Gambling (In my TEDx talk after I revealed the poor statistics on science for women and exercise I mentioned it's like "gambling... with really bad odds." That makes listeners who are impacted, angry. Crap (Sit ups are Stupid, Crunches are Crap is the title of a book by a recent Flipping 50 podcast guest. Brilliant and I wish I'd thought of it myself!  The title is important because crap, doo-doo, or the actual word, conveys very succinctly that something stinks. Not you but it.  Lies Everything Women in Menopause Learned About Exercise May Be a Lie was the title of my TEDx talk. I've used it again in blog posts and podcasts. The word lies conveys strong emotion, and certainly brings us together if I'm revealing lies to you that you didn't yet know about. Then I'm going to give you solutions for revenge in the content. Not telling the truth… “I haven't been telling the truth, I was doing it wrong, we've all been doing it wrong.” These words, some exactly this and some implied were also a part of that TEDx talk. Let me also make something clear, you don't create a talk and then move on and create another. Your signature story is your signature story. You go to a Bruce Springsteen concert and expect (or demand) to hear Born to Run, right? James Taylor had better play Shower the People. They may weave in new content, but audiences want and need repetition. Before you start talking about a topic, make sure that in a year and 5 and 10 you still want to be talking about it! Betrayed I've used phrases like betrayed by your body and betrayed by the fitness industry and even medical community in blogs and presentations. It evokes a strong emotion, right? So it's not the same as if you'd been betrayed by a spouse, but betrayal by anyone or anything can make your content memorable, or remarkable. And to stand out, be something liked, shared, commented on that's exactly what you want. What they don't tell you… This one would be easy to insert into a post. What they don't tell you is… When I talk about stress with clients, especially when I'd first published You Still Got It, Girl! I would point out that though our parents probably all had the sex talk with us, what they didn't tell you was that we were going to feel stressed. They didn't give us the ways to abstain from that or to a morning-after solution if we did have stress. There wasn't a stress-talk like the sex talk. In talking about it like that I made it not their fault. And I made them think back to that moment when they had the 5thgrade health session where parents come to talk about puberty and all the things. It got personal because of a memory. Misleading … I'm about to publish a post for my Flipping 50 community about Misleading Fitness Studies and Poll Results from an annual trends report. I do it every year and yet it always a hot topic among both fitness professionals and midlife women seeking intelligent fitness tips. So think about how you can look at 5 of your recent titles and see how you could have put an emotional hook in the title. Myth-buster – This is used commonly in titles and it's almost always a winner. The only exception is if you over use it or it's not an emotionally enough charged title directed at a narrow enough audience. Weight loss Myth-Busting Debunking Weight Loss Myths Those are both potential titles. Yet, they're pretty general. Change to Menopause Weight Loss Myths or to Debunking the Menopause Weight Loss Myths in 3 Recent Fitness Magazine Articles - now you've got something specific, targeted at an audience, and timely with some urgency. Two More Empowering Words   These last two words- and by no means this is an exhaustive list - you may realize you do have emotional words in your posts, emails and conversations already. This podcast is just going to give you more of them to use strategically. These two words are ones you could use in titles and in copy to provide a solution when you might start talking about your program or service. Reclaim Here's an example of a title: How to Reclaim the Muscle You've Been Losing Since 30 That would peak curiosity for one, if women are like, wait a minute! I've been losing muscle? And it gives a solution for them too, and gives a solution to someone who you may already have informed of muscle losses that start after 25. Here's an example of using that word in the body of an article or email: You can reclaim that muscle and in doing so boost your metabolism. Get back This is another way to say reclaim. Try them both out, or use them both. Because remember you're going to be writing, and talking, and creating video about your topic for a long time. You'll want to use different words to appeal to different customers as you do it. There you are! Some specific examples of how to avoid words you use costing you customers! It's Not To Late! Remember it's not too late to change titles of YouTube videos. If it's not getting traction and you know it's good, go revise it. If you really haven't had any traffic to your website articles, and you're sure S.E.O. is something you've never thought about? I'd go in and change it. Then from here on out think about your title, the key words in your title you want to be found for (these are words and phrases your customers say and search for frequently), before you post. For now, what I want you to do is go back and look at your content and title. Are you repeating the words you want to be found for? For instance, the words you use costing you customers is the phrase I'm using in this post. Did you hear/see what I did there? I just inserted the phrase again in the post. Words You Use Costing You Customers (and relationships) Really, this works two ways. The words you use, and the words you don't use could both be costing you customers. And it's no surprise. Because if you've got a family, whether it's kids, a spouse or parents and siblings, it's HOW you say anything that gets the results you want, right? So, try on everything! Read your Instagram posts! Do they sound preachy and teachy? Instead of the motivating and inspiring you were shooting for? That's good homework. Then as you begin to weave in some of these emotion-laded words you'll begin to engage even more. Resources mention in this post: Flipping 50 Fitness Specialist FREE masterclass You Might Also Like: Words to Leave Out of Your Posts, Tweets, and Blogs It's Not Your Content That's Killing You, It's This: Get More Traffic to Blogs, Videos

DISCOVER: A practical approach to harnessing psychology, marketing and sales techniques to reach those struggling to break free from the brainwashing. In love and light xoxo Katie Social Media Video Downloader: http://savefrom.net/ MindMap: https://drive.google.com/file/d/1g1ID... Google Drive: https://drive.google.com/drive/folder... Headline Analyzer: https://www.aminstitute.com/ My email address: katie@katiewoodland (subject line Qinfo)

Need a New Fitness Marketing Idea for Right Now? Feel like possibilities and leads have dried up? Even your current clients aren't interested right now? I get it, these are unique times. But when everyone is lamenting about how hard it is, there's an opportunity for some. You just have to focus on the changes for customers as you take action. Fitness Marketing Idea #1 Email frequently             If you're scared people will unsubscribe if you email more than once a week… or if you have let your list go cold and don't even mail once a week, I've got news. They are waiting to hear from you. They want health and fitness content right now. They're too close to the refrigerator, they can't sleep and they a need strong immune system.             I say this with respect, if you are afraid of emailing you're really afraid you have no idea what you're doing and you don't know where to get help.             I'll link to prior podcasts and blogs that help you with this. And in a podcast tomorrow I'll help you generate ideas. You need to start warming them up again. You need to communicate regularly with something of value. They aren't waiting to hear what you want to sell though. That's not giving them value. So if that's all you do, you'll soon burn out your list. Fitness Marketing Idea #2 Know what your clients open             Recipes             Videos             Quick wins and solutions             Share personal touches Fitness Marketing Idea #3 Segment your list             If you still email in one batch to everyone on your list… even those who never answer or haven't for more than 30 or 60 days you're hurting delivery and having the wrong conversation with them. It's time to clean up your list. Regularly. Keep them in a group – knowing 85% of your list doesn't buy right away. They have to think about it for up to two years. I've literally had customers say to me they've been on my email list, listened to podcasts and read my blogs and books for a couple years before they ever buy.             So keep the long game in mind even now. And know that some of those long game people may have urgency in COVID19 they didn't have before. Fitness Marketing Idea #4 Better titles and email subject lines             I've shared before my favorite tools – like Headline Analyzer and I'm linking to it here. Save your headline for last, just like you save a subject line of an email til last. Then create 15 to 20 of them and play with them until they get a good score on this Headline Analyzer tool and they're rich for the key words you're going for on your site. Fitness Marketing Idea #5 Get engagement             If you've segmented your list, and you're writing better subject lines – after you've written content that answers questions, you need to make it a conversation. Every email should have a call to action (CTA). Sometimes that is simply to click on the video you've embedded in the email. Others it's to click to your website where you have the recipe for the image you put in your email. In another podcast I talked about polls and surveys. Everyone loves to be asked and to give their opinion. So poll regularly. Let them know you'll share results. Right now polling about wearing masks, or exercising at home vs fitness centers, or cooking in or eating out would be topics people definitely have an opinion on. ASK! Then share the results next week. You've given two great reasons to engage with you. When you get that kind of action on emails, when you are asking them to learn more about a program they are more likely to click to that too. Fitness Marketing Idea #6 Use “you”             YOU is simply the #1 most powerful marketing word in the world. However, “you guys” is one of the worst. Check in with your social media manager or copy editor for emails. You need them to be good at copy writing, not grammar, and not English literature until the time you stop needing to persuade someone. Fitness Marketing Idea #7 Use emojis             The open rate for emails with subject lines is 56%. You could overuse that too. So try once a week. The copy you choose for the subject line still matters. The content inside better be targeted to the one individual opening that email. Don't waste an email open on content that doesn't serve your subscriber or you'll lose them. Fitness Marketing Idea #8 Use infographics, lists, and photos of the transformation             Pictures speak a thousand words. No secret. And images like infographics that teach or show are savable. You can also share those on social media. They're hot right now when they're done well. Fitness Marketing Idea #9 Get quality content on your site             Make it SEO-rich with key words your ideal customer searches for.             Do they search for Pilates? Or do they search for an answer to a problem? Fitness Marketing Idea #10 Be Customer-focused             Ask them, answer them. Serve them. Meet them where they are. Polls and surveys are the easiest and fastest way to learn more about what they want and will buy. Fitness Marketing Idea #11 Use testimonials with names, and images, or videos             No one believes it when you say “customer said” unless you use a name, age, something to make it real. First and last name is good. Image is better. Video is best. Fitness Marketing Idea #12 Create video stories             Not stories on FB or IG, though you might do that too. Tell stories, show prospective customers how to do something or how not to. Show them what it's like to work with you. If you're worried about your hair and make-up, you're on the wrong track. If you're worried about getting it perfect or making mistake, you're not thinking about customers. Once you're out of your head you will deliver the take that is going to connect you with others. BONUS Fitness Marketing Idea  Lead, Don't Follow.             Leaders make choices based on best for everyone. In your case, that may be you and your clients. That may be you, your employees and customers. Right now you probably need to make money or you need to constantly be changing the way you used to do business. You're forced to think bigger and globally instead of 25-mile radius if you've been a face-to-face service provider.             What you do doesn't come with a GPS or a road map or a model that's been used before. Don't wait for it. Don't keep ideas to yourself. Watch what's working. Apply it to your own model. Know When To Ask             Are you constantly giving free live sessions away and never making an offer? Lead. People need organized step-by-step progressive fitness. Random acts of dropping in or choosing Pilates, or yoga, or weight training for toned arms does not equal specific results. Specific protocols and plans for specific people gets specific results. So ignore what others are doing. Do what is best for best results. Change what you're doing not just to abide by restrictions. Do it in all of your services. Get rid of negative talk about the situation. Yours and others. What are you waiting for? Make a difference like only you can today. Resources: Flipping 50 Fitness Specialist  

We're chatting all about content creation with Hailey Dale of Your Content Empire. Hailey shares how to get started with content creation, the four things you should be doing with your content, and more. Hailey is a certified content strategist and founder of Your Content Empire, where she partners with small business owners who are over the shoulds and ready to build their content empires – their way. Through her programs, agency and award-winning, tell-all blog, she's helped thousands of entrepreneurs create smarter content on a consistent basis that delights them and their customers while growing their bottom lines. Get 50% off your first year of Honeybook: http://share.honeybook.com/themoderncreative Things mentioned: Monthly Content Planning Kit - https://yourcontentempire.com/monthly-content-planning-kit/ Co-schedule Headline Analyzer - https://coschedule.com/headline-analyzer Gary Vee - https://www.amazon.com/dp/B00BATNNZY Contact Hailey: https://yourcontentempire.com/ https://www.instagram.com/yourcontentempire/ https://www.pinterest.ca/trunkedcreative/ https://business.facebook.com/yourcontentempire/ Contact us at: https://themoderncreativepodcast.com/ https://www.instagram.com/moderncreativepodcast/ Contact Joyce: joycechristine.com instagram.com/_joycechristine Watch the FREE business training: https://joycechristine.com/masterclass-pod Contact Dianuh: chasinglinen.com instagram.com/dianuhaerin Music by Joakim Karud youtube.com/joakimkarud

Let's talk good website copywriting. Do you ever stare a blank cursor wondering what to write? Or maybe you have the general idea but it's just not coming out quite right?   Well, my friends, in this episode I'm giving you my 10 best copywriting tips. These 10 tips will instantly elevate your website, grab the attention of your ideal customer and convert them into leads, customers, clients, etc.   That's the goal, right? You want to inspire action—whether it be signing up for an email list, booking for your services, or purchasing a product.   But it also doesn't have to feel like one big disingenuous sales pitch. You can write authentic copy that serves and makes real connections with your audience. If you're ready to take your copy to the next level, this episode is for you.   Episode show notes: https://jennarainey.com/websitecopywritingtips/   Grab my FREE Pinterest Research Guide so help you come up with popular topics and use keywords that will make your content more discoverable: http://bit.ly/pinterestresearch   Headline Analyzer: https://coschedule.com/headline-analyzer  Subject Line Analyzer: https://coschedule.com/email-subject-line-tester 

True or false: 1. Reaching your customers in a deep and emotional way is a key to successful copywriting 2. Your headline is unquestionably the most important piece of copy you use to reach prospects   Answer:   True to both!    But how can you improve on this? There’s a free tool out there that I discovered!   It’s called the  Emotional Marketing Value Headline Analyzer from the Advanced Marketing Institute.   The URL for it isn’t the easiest to say over a podcast, so I made a short link redirect to it for you…   Type in CopyThatPops.com/analyzer...And it will shoot you over to the Headline Analyzer!     Once there, all you have to do is: 1. paste in the headline you are thinking to use for your blog article, podcast episode, book title, or video title 2. Select the category your business industry falls under 3. Click “Submit for analysis”     And it will analyze and score your headline based on the total number of EMV words it has in relation to the total number of words it contains. This will determine the EMV score of your headline.   In addition to the EMV score, You will find out which emotion inside your customer's your headline most impacts:     How about an example?   Well, I thought about simply titling this podcast as “Emotional Marketing Value Headline Analyzer”   When I plugged that in, it gave it a score of 60% and said to put that in perspective, the English language contains approximately 20% EMV words.   And for comparison, most professional copywriters' headlines will have 30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines.   A perfect score would be 100%, but that is rare unless your headline is less than five words.   While the overall EMV score for your headline is 60.00%, your headline also has the following predominant emotion classification:       I cannot take any credit since I just used the name of the tool as the title! :-P   To test, I added “for Entrepreneurs Who Want to Make an Impact” at the end of it and the score came out as 53.85% with a stronger “Empathetic” and “Spiritual” rating, rather than a balance of all three.   Still a strong score.   ---     For fun, I then put in the title of my first book: Copywriting for Podcasters: How to Grow Your Podcast, Brand, and Business with Compelling Copy   And got 21.43% with a balance of the three.   My second book Permission to Write a Brand Building Book: For Podcasters - 9 Myths Holding You Back from More Exposure and Making a Greater Impact   Faired even lower with 10% and only hitting the Spiritual side!     Okay, how about Gary Vee’s most recent book?   Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too   He scored 26.67% and was full Spiritual.     What about Brene Brown’s book?   Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. That scored 44.44% and was full Empathetic.     Okay, what about something other than a book title?   The top headline on my website CopyThatPops.com right now is “You need a book.” How does that score? 50%! Not too bad...with a mix of Intellectual and Spiritual.     Fascinating!   What about the top headline on my free resources page copythatpops.com/free which reads “Become a Bestselling Author”   Eek!   That got a 0% and is rated as neutral!     What if I tweak it to… “Achieve Bestselling Author Status”? Okay...that’s now 25% and purely Intellectual appealing, it says.     What about…”Achieve Bestselling Author Status & Reap Rewards”? Okay, even better...that’s up to 50%...and still Intellectual focused. I like it.     From this exercise for this podcast, I am updating the headline on my page at copythatpops.com/free ...I hope it gets me more email opt-ins and leads!     Now it's your turn!     Head over there to play around with it and tweak your headlines to get the right score and balance you’d like to test with your next piece of copy or title. Then, come tell me @LaptopLaura on social media or via email Laura@CopyThatPops.com how it worked for you!     Talk to you next time when we’ll find more ways to write copy that pops!       Take Action Now on Your Bestselling Book! TRAINING on hitting Amazon bestseller [free] COMMUNITY of new and growing nonfiction authors! [free] ACCELERATOR: How to write a great book & hit bestseller! [not free ;)]    Click here to access full shownote  

Garrett Moon is the CEO and Co-Founder of CoSchedule, a popular editorial calendar that helps you plan, promote and execute your marketing strategy. Ranked as the best business tool built by a startup on Entrepreneur.com, CoSchedule helps more than 7,000 marketing teams stay organized in more 100 countries around the world. Garrett has a new book out called the 10x Marketing Formula, Your Blueprint for Creating Competition-Free Content That Stands Out and Gets Results. In this episode, he and I have a candid conversation about his 10x formula. He tells us we can take advantage of Twitter by using it more when it comes to publishing and resharing content. And that too many times we forget to keep that steady drumbeat going on Twitter. So that’s where the 10x formula comes into play. You’ll hear his strategies, that when applied, will help you get 10 times the results. Episode Highlights: Garrett’s Twitter tips: #1 thing people need to be doing to really take advantage of Twitter is using it more, publishing more and sharing more. Don’t undervalue how often you can share and re-promote on Twitter. Use it as a channel to constantly create a stream of attention to your evergreen content. One thing Garrett thinks people forget to do is keep that steady drumbeat going on Twitter. Don’t let it become under-prioritized. Garrett talks about ways to boost your content and engagement on Twitter by using the 10x marketing formula. Re-share your content on social media using a consistent schedule. Create a re-sharing plan. Garrett shares a 10x example: we wrote a blog post that got a 500-600% increase in engagement just by resharing it on a consistent schedule. We created a resharing plan so every time we publish a new piece of content, it goes out 60 days into the future. CoSchedule has a tool called ReQueue that finds good times to re-share evergreen content and it fill the gaps. In his book, Garrett calls this “smart-o-mation.” Social media is always evolving. Experiment with emojis, GIFs and videos. Send out 25 different social messages from one piece of content. When it comes to analytics on Twitter, look at your overall engagement. Look at your content to see how it’s converting. You want activity from your audience and ultimately your click-throughs. And be sure to look at your overall activity. My Favorite Quotes: “#1 thing people need to be doing to really take advantage of Twitter is using it more, publishing more, sharing more.” “There’s a real 10x marketing formula and we look at how you multiply the results that you’re getting from different marketing activities by 10 times.” Tools, Links and Apps Mentioned: TweetDeck – manage Twitter profiles CoSchedule – editorial calendar, try it free for 14 days ReQueue by CoSchedule – social automation intelligently designed to react, recalibrate and re-promote at just the right time (try free for 14 days) Headline Analyzer by CoSchedule – write headlines that drive traffic, shares, and search results (free) Social Message Optimizer by CoSchedule – create powerful social messages that convert (free) Garrett’s new book: 10x Marketing Formula: Your Blueprint for Creating Competition-Free Content That Stands Out and Gets Results (download chapter one for free!) Join my new private Facebook group. It’s called Madalyn’s (Shhh!) Private Secret Club. You’ll get a bonus tip from Garrett on 10x Projects vs 10% Projects. This is available only in this group. How to Reach Garrett: You can reach out to Garrett on Twitter and on LinkedIn. Your Call-to-Action: Check out Garrett’s new book 10X Marketing Formula. You can get the first chapter for free! His formula will show you exactly what to do to achieve tenfold marketing results. Read it and tell me what you think by sending me a tweet @MadalynSklar. I’d love to hear from you.   Share Your Love For This Podcast: Want an easy “one-click” way to Share Your Love for this podcast? Go here: www.madalynsklar.com/love to post a tweet. Show Notes: We take the notes for you during the podcast episode. Go to www.madalynsklar.com/twittersmarter53

In today's episode of The Art of Passive Income—Round Table edition, Mark is joined by: Erik Peterson Tate Litchfield Scott Todd TODAY'S TOPICS FEAR—What is holding you back? Is it fear of failure? Fear of running out of property or money? Or, is it fear of success? We go deep into this important topic because everybody has fears… it's how you face them that is going to determine your advancement in this business. The guys share how they tackled their own fears when first starting out, and share sound advice that can help anyone overcome those mental barriers. Tools mentioned that will help you identify and move past your fears: Don't break the chain The 12 Week Year Tim Ferris's Fear-Setting Exercise Streaks AUTOMATING SALES—Yea or nay? All agree it's a big NAY!! Find out why this is one part of the business that you should do yourself! TIP OF THE WEEK Mark: Check out SERPstash.com—a free SEO tool that helps you with the most important things that you need for search engine optimization. Scott: Read the book, How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often by Ray Edwards. It's a step by step system for more sales and more customers through an outlined framework called the P.A.S.T.O.R method. Tate: Check out Spam-Check.Glockapps.com—a website to make emails less spammy so they will land in people's inbox. If you're using a-Weber or Mailchimp or one of those services, it will tell you what percentage is going to land in the inbox of yahoo, gmail, etc... Erik: Use CoSchedule.com/Headline-Analyzer to help you analyze your headlines. It will give you a ranking based on common words and uncommon words, emotional words, power words and gives you the explanation why you got the rating. You then can continue to modify your headline to improve your score. Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

Here at CoSchedule, we recently hit 5,556,914 headlines entered into our Headline Analyzer tool. That’s a lot of headlines... Original Article can be found at: https://coschedule.com/blog/emotional-headlines/

Rema 1000 tar mediehus-satsningen til et nytt nivå med egen TV-serie. Butikkliv er en dokusåpe om dagligvarelivet. Dagligvarekjeden Rema 1000 lanserte dokusåpen Butikkliv for kort tid siden. Serien er produsert av Rubicon TV og følger ansatte og kunder i en Rema 1000-butikk i Oslo. MediaPuls har besøk av kommunikasjonsdirekten i Rema 1000, Mette Fossum, for å høre mer om butikkliv og den økende satsningen på å være sitt eget mediehus. Valget i Frankrike gikk som det skulle. Som ekspertene hadde spådd, og meningsmålingene hadde vist. Er alt tilbake til det normale? S-Town setter nye podkast-rekorder. Hans-Petter kommer med podkast-anbefalinger, og World of Journalism har publisert en rekke nye rapporter om verdens journalister - med en egen rapport om de norske. MediaPuls ser nærmere på høydepunktene. Episodens tips: En god overskrift er ofte avgjørende for at saker blir lest. Headline Analyzer hjelper deg å skrive den perfekte overskriften. I sosiale medier siden sist-spalten, ser vi nærmere på;... See acast.com/privacy for privacy and opt-out information.

Today I'm telling you about my most frustrating tax experience. Get that in your purse: Check out the Headline Analyzer from CoSchedule. Pull in your audience with titles to engage your audience. This tool is a great one to use to spark ideas, evaluate the power words, and keep it the right length. Spark the ideas. Pull in emotion. Make a list. Simplify your words. Less is more. Whatever you are writing, run your title through this software. Speak the Lingo: Today's Leadership Lingo Term: Technical Skills. Technical job skills are those talents, abilities, and expertise acquired to perform a specific responsibility. Technical skills are usually learned through study and practice. Resumes are usually filled with technical skills. For your taxes, legal situations, etc. turn to someone with the right technical skills. Habits of Excellence: This week's Habit of Excellence: Go to bed 15 minutes earlier. Use this time away from your phone to let yourself be quiet, release the thoughts of the day, and just relax. This one tiny habit has helped me get to that deep sleep faster. Today's focus: 3 easy ways to expose if this is a business or hobby. Determine your plan to remain in business. Remember the number one rule of business, "Make a profit so you can stay in business". Decide if you have an audience that likes your work, or is willing to purchase something from you. Answer these 9 questions from the IRS. The Small Business Administration shares guidelines here. The IRS determines the difference through these 9 criteria. Specific questions to ask yourself are shared by The Simple Dollar. These first few steps are how you'll be able to determine business concept. Let’s connect! Find me on Instagram.

In this episode of the Fuel Hotel Marketing Podcast, we discuss whether or not a hotel needs a blog. You’re already super-busy, should you spend some of your precious time creating and maintaining a blog? Should the blog be a part of your site or separate? What topics should you write about? Come find out with your Fueligan friends. SHOW NOTES: In The News: 1. Majority of Travelers Prefer to Book on a Mobile Device according to operamediaworks.com. Cool infographic included https://www.tnooz.com/article/majority-of-travellers-claim-they-prefer-booking-on-a-mobile-device/ 2. 8 BILLION video views per day on Facebook. BUT 85% are watched without sound. - everywhere reported on this. 3. Ad Blocking Stats http://digiday.com/publishers/global-state-of-ad-blocking/ Describe types of content: channels, pages, news, events, blog Benefits of blogging: Gets more search engine traffic Helps customers make a decision Provides useful information Positions your hotel as an expert Affiliates you with events, attractions, restaurants, shops etc Showcases the brand Supports your social media Helps generate inbound links Content Ideas Answer common questions - be helpful Showcase the product: amenities, cleanliness, eco-friendly, location, brand promise etc Talk to the staff - humanize the brand and make people comfortable Sell your strengths such as nearby events/attractions Sell the experience Repurposing Content in different channels Not just written - videos, interactive, countdown, vacation response generator Top blogging tips Do your research - keyword research (Google Suggest, Search Console), idea generation Include the team and the audience Distribute the content Be consistent with tone and frequency Spend time on your subject line Include a call to action (email signup, availability search etc) Make Your content easy to share DON’t copy/paste content Do it better than the competition (10x) Check out this awesome Headline Analyzer - http://coschedule.com/headline-analyzer# Question of the week:: Should my blog be integrated with my website or separate domain/subdomain? Chris C Follow Us on Twitter: @fueltravel @stuartbutler @marketingmeisha @pdimaio Come visit us at HITEC booth #627 in New Orleans June 20-23.

My guest, Shannon Baylor-Henderson, shares how to make your content look and read WELL as Chief Content Developer for IMShannon.com. Shannon's company specializes in a variety of content marketing services. Her company is unique in that not only will they work with a client to develop or create content, but they also pitch the content to the right media. You only have one chance to make a first impression, so why not do it the right way the first time. I also discuss a free tools to analyze your headlines for your blog, article or social media post. This tool is in alignment with working with IMShannon.com. A great headline opens the door, but great content will get the right audience to browse through your CONTENT.

Join Lee as he talks with Kim Doyal THE WordPress Chick. Kim shares amazing advice throughout as gives us a heads up on an amazing tool for content creation. Do you want to get involved with the podcast? Get in touch on: http://leejacksondev.com/contact/ Show notes: *For those with audio impairment, we have transcribed the full conversation here: http://leejacksondev.com/podcast/transcripts/episode-3-just-show-up-kim-doyal/* Kims Main Takeaway: Just show up and be yourself. Connect with Kim Twitter: https://twitter.com/kimdoyal Just Show Up Launch: http://thewpchick.com/just-show-up/ Kim's Recommended Resource: http://coschedule.com/ and their Headline Analyzer: http://coschedule.com/headline-analyzer --- OUR EVENT: Do you want to make real change in your business? Join us at our in-person event Agency Transformation Live Meet Troy Dean; Lee Jackson, Chris Ducker, Kelly Baader, Amy Woods, Paul Lacey, Dave Foy and other legends in this fantastic conference focused on actionable steps that you can use to transform your agency. ---       See acast.com/privacy for privacy and opt-out information.

  In episode 37, Brad and Scully discuss news that content marketing is expected to be a $300 billion industry by 2019. In addition, they examine five online assets that are worth your time, and how your own employees are the most important audience for content marketing. While this episode's commonly asked school marketing question looks at the art of the correction message. This week's school marketing example: how content marketing achieved a return on investment of 560 percent at Brillantmont International School in Switzerland. The rants and raves segment looks at CoSchedule's Headline Analyzer and Evernote.com.   This week's links:   Content marketing will be a $300 billion industry by 2019:   http://www.marketingmag.com.au/news-c/content-marketing-will-300-billion-industry-2019/   5 Online Assets That Are Worth Your Time:   http://www.ducttapemarketing.com/blog/2015/07/10/online-assets/   The Most Important Audience for Your Content Marketing: Your Own Employees:   http://contently.com/strategist/2015/06/30/the-most-important-audience-for-your-content-marketing-your-own-employees/   International School in Switzerland Achieves 560% ROI with Inbound Marketing:   http://www.versio2.com/work/inbound-marketing-case-study-brillantmont-international-school   CoSchedule Blog Post Headline Analyzer:   http://coschedule.com/headline-analyzer   Evernote:   http://www.evernote.com