Podcast appearances and mentions of todd giannattasio

“Create something that's more rich than just text and pictures.” - Todd GiannattasioIn this episode of Today's Business Leaders, Todd Giannattasio, founder of Tresnic Media, shares his journey from building websites in high school to running a successful digital marketing agency. Todd dives into the importance of creating helpful, humanized content with digital leverage to attract and serve your audience authentically. From discussing the evolution of digital media, managing entrepreneurial distractions, and leveraging AI technologies, Todd brings a wealth of experience and insights. He also shares his core principles that help guide his business decisions and client interactions. Tune in to explore how you can build consistent, value-driven content strategies that stand the test of time. If you want to learn more about Todd Giannattasio and his work, check out the links below!Instagram: https://www.instagram.com/itstoddg/Linkedin: https://www.linkedin.com/in/toddgiannattasioTresnic Media: https://tresnicmedia.com/todd-giannattasio/

Todd Giannattasio is the definition of entrepreneurial grit. This was a great conversation about Todd's beginnings in business, his setbacks, and how he's evolved over the years. Thank you for listening!-Amber FuhrimanFind Amber on Instagram: https://www.instagram.com/amberraefuhrimanTodd Giannattasio:https://thegrowthsuite.com/freehttps://toddg.mehttps://www.instagram.com/itstoddgIf you are interested in connecting with Amber, send an email to amber@amberfuhriman.com.Connect with other incredible people looking to break out of the corporate mindset by joining the Facebook Success Center: http://bit.ly/2MuWn53Checkout Amber's Speaker Reel: https://www.youtube.com/watch?v=vPj5OBvjrr0Schedule a connection call with Amber: https://calendly.com/amberfuhriman/connection-call?month=2021-05If you are interested in connecting with Amber, send an email to amber@amberfuhriman.com. Hosted on Acast. See acast.com/privacy for more information.

Guest: Todd Giannattasio   Guest Bio: Todd Giannattasio is a veteran marketing expert who has been featured by Entrepreneur, Forbes, and Huffington Post for his proven systems to grow brands online and build engaged audiences in our constantly evolving, digital world. His combination of fundamental principles and modern marketing strategies are what creates a force multiplier for businesses. Todd has been working in digital communications and marketing since 2003. Over that time, he's worked with some of the biggest companies in the world from Universal Records to BASF, and with growing startups and small businesses.   Guest Links: https://tresnicmedia.com/beatyourcompetition/     About Salesology®: Conversations with Sales Leaders Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

Taylor, Owner of Welch Equities, Mike, and Todd, discuss the ways in which online relationships are shifting in the world of online business and how to handle all the things that "people" say to that you need to do to reach your audience. You can do a thousand different things to reach your audience, but today Taylor, Mike, and Todd, answer, which of those routes is going to be right for you.Enjoy the episode and check the links below for more info & ResourcesGet an inside look at how to get involved with The Wealthy Consultanthttps://wealthyconsultant.com/Our Monthly Printed Memos - Free Trialhttps://consultingmemo.com/optin-568134011666363883437See our Portfolio of Brands https://welchequities.com/

In this episode, I discuss with a panel of experts, Todd, Lindsay, Kristen, and Anna, about the use of Artificial Intelligence (AI).As a professional in the online coaching industry, I recognize the growing significance of AI and its potential impact on the field. In this conversation, I aim to provide a balanced perspective on using AI in the online business space by exploring both the opportunities and challenges of this new technology.One important aspect of this discussion is the ethics of AI in your business and marketing. It's crucial that we consider the potential benefits of AI alongside any potential risks and weigh the pros and cons before implementing AI in our coaching business.And let's not forget the human element of AI in online coaching. While AI has the potential to improve our services and reach a wider audience, it's essential to remember that the coach-client relationship is based on a human connection. So we have to ask ourselves, can we use AI in our business and marketing while maintaining a strong human connection?Key TakeawaysAI technology has potential benefits and drawbacks, but it cannot replace the power of the human spirit that comes through in copywriting.It is important to consider the dataset used for training AI, as well as the associated intellectual property rights.Chat GPT can be used as a powerful tool to quickly reformat existing information and expertise into different types of content.Going too far in the direction of tech-driven copywriting can lead to a disconnect between the humans that businesses want to reach.It is essential that the content produced demonstrates qualities such as experience, expertise, authority and trust.Want to connect with the panel?Todd Giannattasio: https://www.instagram.com/tresnic Anna Jane Elliott: https://www.instagram.com/anna_jane_elliott Kristen Salomon: https://www.instagram.com/inpocketdigitalmarketingLindsay Jani: https://www.instagram.com/lindsayjani.coSupport the showWant to discover The 3 Key Steps To More Sales With Your Launches?!Watch my FREE training right here: https://kenwestgaard.com/increasesales-podcast

Todd Giannattasio is a veteran marketing expert who has been featured by Entrepreneur, Forbes, and Huffington Post for his proven systems to grow brands online and build engaged audiences in our constantly evolving, digital world. His combination of fundamental principles and modern marketing strategies creates a force multiplier for businesses. Todd has been working in digital communications and marketing since 2003. Over that time, he's worked with some of the world's biggest companies, from Universal Records to BASF, and with growing startups and small businesses. Some of The Topics Discussed Include: How to Build an Online Audience  The Importance of Content Production Leveraging Your Website For Maximum Marketing Results Strategies for Driving Traffic To Content Strategies for Generating Leads with Digital Advertising How Todd's Agency Is Navigating The Changing Digital Marketing Landscape Links & Resources Tresnic Media Growth Suite  Connect with Todd on LinkedIn Follow Todd on Instagram Review & Subscribe Thanks for joining us this week! Want to subscribe to our podcast and leave some feedback by posting a review? You can do so by checking us out on Apple Podcasts. The show is also available on Spotify, Google Podcasts, and anywhere else you listen to podcasts.   Prefer watching these discussions? Check us out on YouTube and subscribe to our channel for the video version of each podcast.  Need Digital Marketing Help? Then book a Strategy Call with me to discuss your company's marketing challenges. In less than 30 minutes, I'll help you brainstorm solutions to improve your company's marketing performance and provide you with actionable next steps to turn things around. Use the link below to schedule a time to chat with me.  Book a Strategy Call

In this episode, your hosts Todd Giannattasio & Amber Fuhriman dive deep into how you can make content that SELLS. Create content that talks about why them. Why now... People need to know why they should act now & the consequences if they don't. Create exclusivity. Introduce the product…Answer the basic who, what, when, where & how questions. How you can handle objections ahead of time. Links: Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show Want to create your own podcast or have us produce it? https://OnAirBrands.com Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free --- Send in a voice message: https://anchor.fm/onairbrands/message

In this episode, your hosts Todd Giannattasio & Amber Fuhriman talk about the gateway to educate buyers during your sales funnel. It's proven that educated buyers stick around more & spend more money. Here are some ideas for content that your podcast can utilize to educate your audience on: -Educate your audience on misconceptions -Educate your audience on how to hire you. -Educate your target customers on what mistakes people are making, (like if you'd try to do the service yourself) -Educate your audience on which information is bogus. -Educate your audience on your best path forward. -Educate your audience on things they should stop doing. -Utilize FAQ's -Talk about the worst-case scenarios Links: Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show Want to create your own podcast or have us produce it? https://OnAirBrands.com Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free --- Send in a voice message: https://anchor.fm/onairbrands/message

In this episode, your hosts Todd Giannattasio & Amber Fuhriman dive deep into how you can create a podcast series that will attract, engage, nurture & convert more clients for your business. Your podcast can be a great marketing channel. The podcasting medium is that you can be imperfect & conversational. Get people to know you exist and have them start consuming your content during the attraction phase. Engage & nurture by sharing industry insights to demonstrate your authority & expertise. Recapping & creating highlights is a good way to get your credibility in front of people without tooting your own horn too much. Links: Get all of the episodes of The On-Air Brands Show at https://onairbrands.com/show Want to create your own podcast or have us produce it? https://OnAirBrands.com Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free --- Send in a voice message: https://anchor.fm/onairbrands/message

In this episode, your hosts Todd Giannattasio and Amber Fuhriman talk about using podcasting to nail your dream 100 strategy. Make a list of the top 100 people you need to connect with now & utilize podcasting to scale that list & make it happen. Hosting & having guests on your show will help you connect with your dream 100 list of people & build long-lasting relationships. Utilize a solid outreach program to approach your dream 100 people & acknowledge the value you can bring to them. What are some good ways to follow up with your guests and how can you add even more value to their lives? Use the 30-60-90 day follow-up system. Links: Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show Want to create your own podcast or have us produce it? https://OnAirBrands.com Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free --- Send in a voice message: https://anchor.fm/onairbrands/message

In this episode, your hosts Todd Giannattasio and Amber Fuhriman explain how you can overcome mental blocks in order to turn your shows and content into money makers for your business and personal brand. Different ways people monetize their content: -Sponsorships -Affiliate for products -Promote your own products -Incorporating your shows/content in your sales funnel You should understand that you don't need millions of listeners for your show and business to be successful. You need ENGAGEMENT. Links: Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show Want to create your own podcast or have us produce it? https://OnAirBrands.com Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free --- Send in a voice message: https://anchor.fm/onairbrands/message

In this episode, your hosts Todd Giannattasio and Amber Fuhriman go over the mental blocks of starting a podcast, growing your show! Get comfortable with being uncomfortable. If you have a message that you want to convey, there will be people out there who will listen. They can't listen if you don't do it! One is better than zero… would you rather have 5 viewers that take action or 100 that don't? Links: Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show Want to create your own podcast or have us produce it? https://OnAirBrands.com Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free --- Send in a voice message: https://anchor.fm/onairbrands/message

In this episode, your hosts Todd Giannattasio and Mike Ham dive into the lessons from the trenches in terms of whats working today in podcast launching & growth. Mike Ham goes into what he's been up to in the podcasting space with his two shows The Morning Spotlight & Greetings From The Garden State. Links: Get all of the episodes of The On-Air Brands Show at https://onairbrands.com/show Check Out Mike Ham at https://www.themorningspotlight.com/ https://www.greetingsfromthegardenstate.com/ Want to create your own podcast or have us produce it? https://OnAirBrands.com Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free --- Send in a voice message: https://anchor.fm/onairbrands/message

In this episode, your hosts Todd Giannattasio and Erik Cabral discuss why you need a podcast to build your brand going into the year 2022. There is no shortcut to building your brand & captivating an audience will help you “stock the pond”. Kylie Jenner for example had built a massive raving fan base and leveraged that to start her make-up brand. Continue to create content that adds value & people will see you as a valuable asset & they'll engage with you and your brand NATURALLY. Links: Get all of the episodes of The On-Air Brands Show at https://onairbrands.com/show Check out Amber Fuhriman's Podcast at https://morethancorporate.com/ Want to create your own podcast or have us produce it? https://OnAirBrands.com Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free --- Send in a voice message: https://anchor.fm/onairbrands/message

In this week's episode, we are so excited to interview Todd from Tresnic Media! He is an amazing digital marketer and has a very unique strategy for growing and scaling his client's marketing. His unique four-step strategy is like no other. We are excited for you to take a step inside his agency to learn the ins and outs of how he's grown to be where he is today. Not only is Todd an amazing client of ours but he has an inspiring agency owner that we think you will learn so much from. [HELPFUL LINKS] Onboarding Checklist: Grab our onboarding checklist here. [ABOUT THIS PODCAST] Welcome to the Happy Clients Podcast, brought to you by DOT and Company-- the world's best and only team of client account managers for digital marketing agencies. Whether you're a virtual assistant, an agency owner, or a client-facing account manager, we all deal with clients. Lucky for you. client management is what we do best. On the happy client's podcast, we won't shy away from the ups and downs of managing clients in the agency world, but we'll be right there alongside you to learn together and share the real juicy stuff we'll undoubtedly face when it comes to client management. Now, let's dig in, chat CAM life and have some fun along the way. Cheers, to happy clients!

In this episode, your hosts Todd Giannattasio and Amber Fuhriman deep dive into different ways you can promote your podcast. 1. When your show goes live, share an announcement post 2. Create a message that caters to pleasure & move away from pain 3. Use your data & statistics in your promotions 4. Promotional posts that focus on a problem 5. Promotional posts that focus on a solution 6. Understand your audience 7. Encouraging engagement with your posts 8. Tagging your guests & quotes from episodes Links: Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show Check out Amber Fuhriman's Podcast at https://morethancorporate.com/ Want to create your own podcast or have us produce it? https://OnAirBrands.com Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free --- Send in a voice message: https://anchor.fm/onairbrands/message

In this episode, your hosts Todd Giannattasio and Amber Fuhriman deep dive into how you can maintain your relationships with guests you have on your podcast. The conversation of promotion starts before the interview happens. The whole podcasting experience is about building relationships, and how you and your guest can mutually benefit each other There are workflows you can set up to automate the process of following up with guests & maintaining the relationship like taking advantage of Calendly's task reminding system. Links: Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show Check out Amber Fuhriman's Podcast at https://morethancorporate.com/ Want to create your own podcast or have us produce it? https://OnAirBrands.com Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free --- Send in a voice message: https://anchor.fm/onairbrands/message

In this episode, your hosts Todd Giannattasio and Erik Cabral discuss the top mistakes business owners make when starting their podcast. Get past the hesitation period & just START, but have a plan first. The faster you get your brand out there, the more clarity & data you can use to grow your company. Lack of consistency can be hurting a starting business or brand especially when it comes to your brand's podcast. When starting your podcast, have at least 3-4 episodes in the pipeline so you can keep consistent in the event you're busy on a given week. What is your CLEAR call to action with your brand's podcast? Make everything in your show relate to your core brand image & call to action, even anything you're promoting. Organic, host-read ads convert the most! If you're a podcaster you MUST be a guest on other people's shows. Links: Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show Check out Amber Fuhriman's Podcast at https://morethancorporate.com/ Want to create your own podcast or have us produce it? https://OnAirBrands.com Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free --- Send in a voice message: https://anchor.fm/onairbrands/message

In this episode, your hosts Todd Giannattasio and Erik Cabral discuss ways you can future proof your business's online presence & adapt to the ever-changing online landscape. The meta is changing when it comes to the next big thing people are going to gravitate towards. Facebook is thinking ahead & is betting on virtual reality being the next space consumers & businesses will congregate to. Diversifying your online presence like having a website will ensure you won't be as affected when a big tech company like Facebook decides to change its platform which affects your online reach. Use social media to funnel your online reach to your website. Don't build your business on rented land Links: Get all of the episodes of The On-Air Brands Show at https://onairbrands.com/show Want to create your own podcast or have us produce it? https://OnAirBrands.com Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free --- Send in a voice message: https://anchor.fm/onairbrands/message

In this episode, your hosts Todd Giannattasio and Amber Fuhriman explain how you can maximize your content potential with the right website set up! Learn the common mistakes you can run into that hold you back from being the industry thought leader you deserve to be. Putting effort into making a good website will show your viewers and potential business clients that you're SEROUS! Embedding all of your media into one home base will help with search engine optimization. Links: Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show Check out Amber Fuhriman's Podcast at https://morethancorporate.com/ Want to create your own podcast or have us produce it? https://OnAirBrands.com Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free --- Send in a voice message: https://anchor.fm/onairbrands/message

In this episode, your hosts Todd Giannattasio and Amber Fuhriman explain how you can get millions of online interactions without paying for advertising. Leveraging assets such as organic content marketing can help grab attention over the course of years for an hour or two of work. The content you create should reflect the customer journey & how they can find you through organic google searches. Know who your customer is & what they are searching for. Optimize your content around those keywords. Modern titles should be clear and clever to get more interactions. Links: Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show Check out Amber Fuhriman's Podcast at https://morethancorporate.com/ Want to create your own podcast or have us produce it? https://OnAirBrands.com Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free --- Send in a voice message: https://anchor.fm/onairbrands/message

In this episode, your hosts Todd Giannattasio and Amber Fuhriman dive into the differences between boosting your post & running legitimate ad campaigns on social media. 3 strategies for social media marketing List building & sending out emails Master your customer's journey Promote your episodes! Use “page transparency” to view other Facebook pages' ad campaigns to get an idea of what other companies are doing, but keep in mind of YOUR target audience for your ads. Different strategies for budgeting ad campaigns on social media. Links: Get all of the episodes of The On-Air Brands Show at https://onairbrands.com/show Check out Amber Fuhriman's Podcast at https://morethancorporate.com/ Want to create your own podcast or have us produce it? https://OnAirBrands.com Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free --- Send in a voice message: https://anchor.fm/onairbrands/message

In this episode, your hosts Todd Giannattasio and Amber Fuhriman get organized & explain why it's so important with your podcast. Being organized helps with having clarity & makes your podcast smoother. Creating a google document that outlines the episode's structure & content will make each episode more consistent. Naming your documents & files will ensure recalling your files will be easier down the line. Detailed show notes of what your guest said in each episode help with repurposing content. All of your content & files should live in one space. Set up automatic follow-ups with your guests to help build a relationship after the show. Links: Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show Want to create your own podcast or have us produce it? https://OnAirBrands.com Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free --- Send in a voice message: https://anchor.fm/onairbrands/message

In this episode, your hosts Todd Giannattasio and Amber Fuhriman give tips on what to do in your first five podcast episodes! “If you ever feel overloaded, reset your self surge protector & take the time to recharge” Putting together a mini-series can help reduce the chances of “pod fade”. Each episode should be a “pillar topic” that tees up what the podcast is all about. These minisodes can make a great season transition Make a list of your best episodes of a specific topic & repurpose it for marketing Links: Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show Want to create your own podcast or have us produce it? https://OnAirBrands.com Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free --- Send in a voice message: https://anchor.fm/onairbrands/message

In this episode, your hosts Todd Giannattasio and Amber Fuhriman dive into the topic of being a good host Getting the right balance between highlighting your guest and conveying your message is important, your goal is to drive the conversation and let your guest shine! Have backup questions and gear them towards what your guest is passionate about. More podcasts are doing solo “reflection” episodes where they summarize what was talked about in past episodes. Quick Tips: Screenshot Tips Recap episodes Be Conversational The power of intention Links: Get all of the episodes of The On-Air Brands Show at https://onairbrands.com/show Want to create your own podcast or have us produce it? https://OnAirBrands.com Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free --- Send in a voice message: https://anchor.fm/onairbrands/message

In this episode, your hosts Todd Giannattasio and Amber Fuhriman go into email marketing strategies & the beneficial relationship it can have with your podcast. There are two types of people: I need to promote business but don't know how to create content I have too much content but don't know how to promote it. Marketing can make really smart people do really dumb things. Emails are a two-way street. Implementing a call to action can get them to reply. Build your email list through your podcast. Links: Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show Want to create your own podcast or have us produce it? https://OnAirBrands.com Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free --- Send in a voice message: https://anchor.fm/onairbrands/message

In this episode, your hosts Todd Giannattasio & Amber Fuhriman talk about how you can build a brand that gets people excited to give you money. Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show Want to get on more podcasts as a guest? Check out https://PodMAX.co Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free --- Send in a voice message: https://anchor.fm/onairbrands/message

In this episode, your hosts Todd Giannattasio & Amber Fuhriman go over Todd's step-by-step strategy on launching your first or next podcast faster with his season 0 strategy. Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show Want to get on more podcasts as a guest? Check out https://PodMAX.co Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free --- Send in a voice message: https://anchor.fm/onairbrands/message

In this episode, your hosts Todd Giannattasio & Amber Fuhriman talk about what success means to you and how to know you're achieving it through measuring your success. Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show Want to get on more podcasts as a guest? Check out https://PodMAX.co Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free --- Send in a voice message: https://anchor.fm/onairbrands/message

In this episode, your hosts Todd Giannattasio & Amber Fuhriman dive deep into expanding your brand and podcast by building an audience. Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show Want to get on more podcasts as a guest? Check out https://PodMAX.co Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free --- Send in a voice message: https://anchor.fm/onairbrands/message

You hear me saw this a lot, humanize the brand/company… even human. Aka let the truth and let your natural competitive edges shine! The world (consumer) wants the authentic truth, not the filtered, old school (fake) polished version we all grew up with. Even still, this is a pretty new concept, hence I was excited to welcome Todd Giannattasio to the T&T mic on the eve(ish) of his company's 10-year anniversary. Todd is a veteran marketing expert who has been featured in Entrepreneur Mag, Forbes, and the Huff Post for his proven system to grow brands. He has been on the front lines of the trend setting tip from day 1- even being featured in Seventeen Magazine as a young boy recognized for telling the truth very early on (he shares the whole story in this convo). Todd shares his entrepreneurial journey, how he and his companies have evolved, and what he is looking forward to as an entrepreneur in the coming years.  Innovation and evolution are the names of the game and Todd has mastered both. This is an awesome convo for all business humans (entrepreneur or corporate) and for anyone questioning a better way… par usual:)   Highlights: Questioning a better way. Humanizing the brand. Authenticity. Balance. Life and life hacks. Seventeen mag as a young kid. Growth strategy, and strategic partnerships. Family, biz, life balance. The new generation and the new, savvy consumer. Transparency.     Todd Giannattasio is a veteran marketing expert who has been featured by Entrepreneur,  Forbes, and Huffington Post for his proven systems to grow brands, generate leads, and increase sales in our constantly evolving, digital world. His combination of fundamental principles and modern marketing strategies are what create a force multiplier for businesses.  He is certified in sales and marketing from DigitalMarketer.com, Hubspot, and the Jordan Belfort Straight Line Sales and Persuasion System. He has been a featured speaker at the Propelify Innovation Festival, presenting to a combined audience of 24,000 attendees.  Todd has been working in digital communications and marketing since 2003. Over that time,  he's worked with some of the biggest companies in the world from Universal Records to BASF,  and with growing startups and small businesses.  He is currently the founder of The Growth Suite and Tresnic Media and cofounder, CMO of Ziotag.    Tresnic Media Sales & Marketing   We help companies establish and grow a digital presence in order to attract and convert more customers. At Tresnic Media, we believe that building helpful and informative relationships with your audience can lead to true business growth and a happy, loyal customer base. We like to do business with people and companies that believe what we believe. How We Do What We Do By leveraging all that the web has to offer, we connect businesses with their target audience using quality content and digital communications. What We Do Using our proven strategies, we build websites that attract targeted traffic, deliver a high-quality customer experience, convert visitors into leads and prospects, and retain customers for a higher lifetime customer value. All of our online work is aligned with real world business goals to ensure that your website becomes an asset for your business and not an expense.   https://tresnicmedia.com/ @growthsuite   Connect with T&T: IG: @TurmericTequila Facebook: @TurmericAndTequila Website: www.TurmericAndTequila.com   Host: Kristen Olson IG: @Madonnashero Tik Tok: @Madonnashero Email: Info@KOAlliance.com Website: www.KOAlliance.com    

Shownotes: This episode was recorded at an exclusive event called PodMAX where founders had an opportunity to share their stories and knowledge. Special guest host Todd Giannattasio of Tresnic Media leads the conversation down a path of insights, solutions, and collaboration. Join us for our next event at www.podmax.co Adam Rundle is the CEO of CleverProfits, which provides outsourced CFO services and accounting services for online businesses and entrepreneurs. Today, he talks about the power of business partnership, how it's also critical to find the right partner to grow your business, and the importance of determining your financial viability. Here are some power takeaways from today's conversation: Adam's dive into the corporate world and how he transitioned to running his own business A business partnership is more than marriage – well, almost! Taxes a huge part of running a business The recipe for success in business partnerships The 3 primary leadership functions in the business What is a CFO and the value it brings to businesses Episode Highlights: Taxes as a Huge Part in Running a Business Maximizing the potential of a business is a huge part of running a business, but there's an equally huge part right next to it called taxes because it plays such a massive role in every decision you make and everything you do. The Recipe for Success in Business Partnerships As long as they fundamentally agree on the macro. It's actually good to disagree on the micro because that's how iron sharpens iron. That's where this tension leads to brilliance. The financial piece of it is easy. Who earns what, the salary, the profit – all of that is easy. The hard part is, do you want to work with this person? Is there a relationship yet? Do you feel connected? Is the vision the same? Are you prepared to disagree and move forward? Take care of each other. Be open. Punch back but just go slow. You don't date someone for a week and get married. It's a process. The 3 Primary Leadership Functions in a Business 1. CEO - visionary leadership, the one driving the ship, and making sure it gets to where it should get to 2. COO (Chief Operating Officer) - making sure that the vision can actually tangibly get done; in charge of the people resources, processes, systems structures, etc. 3. CFO (Chief Financial Officer) - makes sure that the business is financially viable. It has the ability to survive long term, so it can function long term, and that there is money in the system to do the things that need to happen, whether it's paying employees or paying the owners or growing, scaling, whatever it is. By clearly defining those functions, you gain more clarity in your business which then translates to clarity in your numbers. What is a CFO and the Value It Brings to Businesses A CFO is concerned about the financial viability of the business. Is that financially viable? Is that something that is just a moonshot? Is it not going to work or is it going to work only one time? Every business needs that interpretation. You need either yourself or someone to put on the financial glasses and to look at everything financially. Accountants are good at it, because they understand numbers. They have the ability to be good at it but you want someone to interpret the vision, interpret the operations from a financial viewpoint to either validate it or give some input. --- Support this podcast: https://anchor.fm/erikecabral/support

This episode was recorded at an exclusive event called PodMAX where founders had an opportunity to share their stories and knowledge. Special guest host Todd Giannattasio of Tresnic Media leads the conversation down a path of insights, solutions, and collaboration. Join us for our next event at www.podmax.co Holly Morgan is an actress, performer, and digital content creator. She’s also the podcast host of Big Diva Energy, co-hosted by her husband, as well as Out for Blood with Chris Adams, where they do a deep dive into Carrie the Musical. Holly has written shows including the Seven Crazy Bitches, which depicts a different diva to each stage for women. Today, she talks about her interesting entrepreneurial journey, her invention from necessity, becoming a writer, and creating her own thing in order to get her message out. Here are some power takeaways from today’s conversation: Holly’s career background Where she got the idea from for Seven Crazy Bitches Lessons learned along her entrepreneurial journey Having passion vs. cultivating passion What separates you from being a mediocre What happens when you hit the wall The world online content creation vs. being on stage The power of testing your ideas Episode Highlights: The Process is the Shortcut Don't go for the quick fix and just throw money at the solution. Give it another think and then go. Look for a get-around that isn't necessarily the easy route. If everybody's looking for the shortcut or the easy button, maybe it works at first, but then flops or doesn't work at all. And you end up taking 20 shortcuts in 20 years. Whereas if you just stuck to the process, you would have been done in five years instead of 20. And so, the process is the shortcut. Action creates clarity and the work begets the work. Once you start taking action, things become clearer. You start to see the path and what you need to go down. Going Beyond Being a Mediocre When we hit these hurdles, whether investing some money or time or putting in the work on something, this is where mediocre people stop. But if you push through, sacrifice, and make investments, you're pushing yourself beyond mediocre and becoming the best version of yourself. Making the investment and sacrifice puts you in the position to do the next thing and it gets your foot on the next step to take those next things. The real multiplier power comes from getting in the right energy and frequencies and then taking action in that direction. Then it multiplies out and it brings back what you're trying to attract. And once you hit the wall, recognize where your energy is best spent and know when it's time to walk away from what isn't working. The Power of Testing Your Ideas Whichever way you do it, put your stuff out there and get feedback. When using social media, for instance, you can do online quizzes, polls, and other ways to get that feedback. It's not the same as being on stage and having people's faces in front of you, but it is a way to test your ideas, put things out into the world, and see what the reactions are so that you can iterate and make adjustments. --- Support this podcast: https://anchor.fm/erikecabral/support

Welcome VaynerX CMO, Andrea Sullivan in this bonus episode from PodMAX! Andrea and host Todd Giannattasio take a dive into what it means for your brand to become a media business, and tell your story in ways that connects with culture. Gone are the days of producing a massive TV spot that runs for a year while you cross your fingers and hold your breath. You now have the opportunity to launch, learn, and iterate your marketing on a daily basis with direct feedback from your market. This approach means more impact and less wasted efforts on marketing that doesn't work. But it also requires a shift in mindset and behavior. Hear Andrea's advice for how your business can make the transition for success in today's digital world. For the full video version of this episode, check out https://onairbrands.com/show Connect with Andrea at Andrea.Sullivan@vaynermedia.com Check out her companies on VaynerX.com --- Send in a voice message: https://anchor.fm/onairbrands/message

https://www.linkedin.com/in/toddgiannattasio/ (Todd Giannattasio) is a veteran marketing expert who has been featured by Entrepreneur, Forbes, and Huffington Post for his proven systems to grow brands, generate leads, and increase sales in our constantly evolving, digital world. His combination of fundamental principles and modern marketing strategies are what create a force multiplier for businesses. He is certified in sales and marketing from DigitalMarketer.com, Hubspot, and the Jordan Belfort Straight Line Sales and Persuasion System. He has been a featured speaker at the Propelify Innovation Festival, presenting to a combined audience of 24,000 attendees. Todd has been working in digital communications and marketing since 2003. Over that time, he’s worked with some of the biggest companies in the world from Universal Records to BASF, and with growing startups and small businesses. He is currently the founder of The Growth Suite and https://tresnicmedia.com/ (Tresnic Media) and cofounder, CMO of Ziotag. todd.giannattasio@tresnicmedia.com http://www.tresnicmedia.com/ (http://www.tresnicmedia.com/) http://twitter.com/tresnicmedia (http://twitter.com/tresnicmedia) http://www.linkedin.com/in/toddgiannattasio/ (www.linkedin.com/in/toddgiannattasio/)

Welcome VaynerX CMO, Andrea Sullivan in this bonus episode from PodMAX! Andrea and host Todd Giannattasio take a dive into what it means for your brand to become a media business, and tell your story in ways that connects with culture. Gone are the days of producing a massive TV spot that runs for a year while you cross your fingers and hold your breath. You now have the opportunity to launch, learn, and iterate your marketing on a daily basis with direct feedback from your market. This approach means more impact and less wasted efforts on marketing that doesn't work. But it also requires a shift in mindset and behavior. Hear Andrea's advice for how your business can make the transition for success in today's digital world. For the full video version of this episode, check out https://onairbrands.com/show Connect with Andrea at Andrea.Sullivan@vaynermedia.com Check out her companies on VaynerX.com --- Send in a voice message: https://anchor.fm/onairbrands/message

This episode was recorded at an exclusive event called PodMAX where founders had an opportunity to share their stories and knowledge. Special guest host Todd Giannattasio of Tresnic Media leads the conversation down a path of insights, solutions, and collaboration. Join us for our next event at www.podmax.co Revenue is something every company wants needs more of and hiring great people is a part of how you do that. Today's guest is Chris Gannon and he's going to help us understand how to survive as an entrepreneur over tumultuous times (as collectively experienced by many business owners over the past year), how to hire the right people for your team, and how to build a culture of revenue, which is a combination of marketing, sales, and customer success. Chris is the founder of Captivate Talent, an agency placing top revenue professionals at growth-stage technology companies. Here are some power takeaways from today’s conversation: What is a revenue team? How to survive as an entrepreneur over tumultuous times How to attract the right people and make sure they’re in the position for success What culture really means Episode Highlights: What is a Revenue Team? To be a successful revenue team, sales, marketing, customer success have to work in tribe with each other. And these are three main buckets in an organization where the lines that distinguish between them get blurred. How to Survive as an Entrepreneur Over Tumultuous Times As a leader, if things are an absolute mess falling apart and probably have $1 in the bank account, you just have to have that smile on your face, look that fear in the eye, and hold it together. Because if you don't hold it together, your team's not going to be able to hold it together. And if you're unsure about the future, they're going to be unsure about the future. So you just have to step up in times like this. But you also don't want to blindside people. You just don't want to show them you're afraid. You cannot show that fear and that's very different than misleading your team. So you also have to be able to communicate to them your situation so there wouldn't be any surprises. How to Attract The Right People and Make Sure They’re in a Position for Success First, you have to hire people that you trust and that trust you because that's something that will weed itself out very quickly. So you have to have trust built into your remote culture. In sales and marketing, you have to find people that are complementary to each other or also complimentary to you as the founder. No one needs a VP of Sales as your first-hire. Instead, you have to look at your budget first. Then look at your inbound leads and having a good brand presence. You don't want somebody to just get a phone book out and start calling. You want to hire somebody experienced enough, but also tactical enough –somebody who has the strategy side of things but also wants to roll up their hands. Define what makes your company special because that's going to attract the right people. And then when you move them through the process, you actually have to make sure you have a defined process. Resources Mentioned: Captivate Talent Tresnic Media --- Support this podcast: https://anchor.fm/erikecabral/support

This episode was recorded at an exclusive event called PodMAX where founders had an opportunity to share their stories and knowledge. Special guest host Todd Giannattasio of Tresnic Media leads the conversation down a path of insights, solutions, and collaboration. Join us for our next event at www.podmax.co Fergie Philippe is an actor, director, puppeteer, one of the stars of Broadway's Hamilton, and host of his own podcast It’s Time to Meet the Muppets. Today, Fergie talks about his journey leading him to a role (two roles, in fact!) in Hamilton and what his success blueprint was to manifest what he wanted. Here are some power takeaways from today’s conversation: How Fergie landed a gig on Broadway Investing in yourself to get the results you want Hard work and keying into the frequency of where you want to attract opportunities The importance of following your instincts Applying your blueprint for success About the podcast, It’s Time to Meet the Muppets Episode Highlights: Investing in Yourself to Get the Results You Want We have to invest in every part of ourselves to get the results that we want. The vibrations we operate on respond, and other people respond. And that's how the world shifts and the Earth moves. So you need to lean in as much as you can. Your Blueprint for Success 1. Hard Work and Your Vibration Attract Opportunities The universe operates on these different frequencies. One of the PodMAX keynote speakers Amanda Holmes explains human beings are made of sound. We are all the vibrations of these tiny molecules. And those vibrations are a frequency, which is basically sound waves. You’re creating a vibration that attracts things. When you do the hard work to become the expert in your field and the master of your craft, and then you lock into the right frequency, you begin to attract all that by the vibrations you were putting out. Regardless of what industry or craft you’re in, you have to have the blueprint of mastering your grind, putting in the hard work, being ready when an opportunity comes and also keying into the frequency of where you want to be – so you can attract those opportunities and be ready to knock them out of the park when you get them. And then if you want to shift careers or try out a new thing, you can apply this same blueprint, just in a different direction. 2. Don't make it about how you sell the product, make it about the product. How does the product help that person? And what do you need to do to help them get there? Take yourself out of the equation. And by doing that, you're actually relieving pressure off of yourself. You're releasing yourself from kind of the hierarchy and how high you're placing yourself right now. And it makes it less stressful for you. When you're working in the vibration of tuning into somebody else and not tuning into your own thing, things are just going to naturally start to respond in a way that they're supposed to. Resources Mentioned: It’s Time to Meet the Muppets The Ultimate Sales Machine by Chet Holmes Tresnic Media --- Support this podcast: https://anchor.fm/erikecabral/support

This episode was recorded at an exclusive event called PodMAX where founders had an opportunity to share their stories and knowledge. Special guest host Todd Giannattasio of Tresnic Media leads the conversation down a path of insights, solutions, and collaboration. Join us for our next event at www.podmax.co Six years ago, Alex Felice was broke. He was selling cars and just going through the motions of life living month-to-month like so many people. But it was his commitment to self-responsibility that he looked for ways to self-improve. He sought out all the information he needed about real estate and fast-forward to 2020, he closed on a 52-unit, $3.2 million syndication apartment, started flipping houses, and quit my full-time job. Through his website Broke is a Choice, Alex is able to educate people about real estate investing, having found an easy way to do it. Here are some power takeaways from today’s conversation: Alex’s journey of being broke and selling cars 3 things you need to do to achieve perfect happiness The concept of having a sense of self-responsibility Why creating wealth is easy How to avoid the shiny object syndrome Some tips in real estate investing Episode Highlights: 3 Things You Need to Do to Achieve Perfect Happiness A hobby that makes you money A hobby that keeps you in shape A hobby that keeps you creative Having a Sense of Self-Responsibility People will help you and they will help you selflessly – but the one thing they won't do is help you more than you're willing to help yourself. And so every day when you think you didn't work on yourself, just know that nobody worked on it more than you did. And that’s the key. And interestingly enough, the more you work on yourself, the more people want to be part of it. This is where empowerment comes from and you begin to climb that ladder to success. If you set aside a little time to self-improve, that will compound over time and somebody else will notice you, they'll grab you, and then you can really go far. Why Creating Wealth is Easy People think the journey to creating wealth is way harder than it is. You can’t hope for your employer to pay you enough so you can retire on it. They're going to pay you enough for you to come back to work the next day. They don't want to help you retire. So what happens is people look for help in the wrong place. And you have to learn how to help yourself. All of the information that you could ever possibly want is on the internet – and more and it's not even hiding – you just never ever look for it. The ability to change your life has never in human history been easier because of your cell phone. Instead of screwing around looking at memes and cat pictures, google a podcast about personal finance. Or find people in your area that are doing the same thing, or are doing what you want to do or become. Go look for help and answers because they’re not hiding. Part of it is about immersing yourself in different communities and different like-minded people. It will happen by accident if you do it enough. But if you can be intentional, it will happen faster and better. Resources Mentioned: https://www.brokeisachoice.com Tresnic Media --- Support this podcast: https://anchor.fm/erikecabral/support

This episode was recorded at an exclusive event called PodMAX where founders had an opportunity to share their stories and knowledge. Special guest host Todd Giannattasio of Tresnic Media leads the conversation down a path of insights, solutions, and collaboration. Join us for our next event at www.podmax.co Lori Sussle Bonanni is the principal and communications consultant at elssus, LLC , a multi-disciplined communications consulting firm. Lori helps companies build and grow their companies to increase awareness, business results, and credibility. In other words, she's a very non-traditional publicist. Today, we're exploring the topic of communications and the journey of being an entrepreneur and starting companies. Here are some power takeaways from today’s conversation: Lori’s entrepreneurial journey coming from a corporate job Having a business owner mindset vs. a freelancer mindset The traditional publicist vs. the nontraditional publicist When to do a press release Building a personal brand The first steps to building credibility Her new business: an online job search concierge service Episode Highlights: When you implement something and you realize how powerful it is, you sometimes wish you should have done it sooner. And for Lori, the pandemic was a great opportunity for her to focus on herself. The Traditional Publicist vs. The Nontraditional Publicist Publicity can be doing appearances or sending a press release or whatever it encompasses. Lori calls herself nontraditional, because of her background, which covers PR and business development and she integrated marketing and communications. Her pitch is about increasing awareness, business results, and credibility – and there are so many ways to be able to do that so she helps her clients figure out what the right fit is. When to Do a Press Release A lot of people don't really understand how press release works. No reporter is going to write about a company just because you exist. So you can write a press release about 50 different things. But if there's not a hook, or a story, or news tied to it, you may as well not write it. So you really have to understand what the goal is because it may not be the best avenue and it may not be a story to tell. Building a Personal Brand Everybody needs a brand. Everybody needs, you know, a platform, I'm not saying go and get, you know, 50 social media handles, but pick a platform, and do it well. Sometimes, executives don't want to write or they may not have time, but you have to put it out there whether that's an article on LinkedIn or as a guest or contributor. So when people google your name, there should be more than just your name that pops up but also your LinkedIn profile and website. The First Steps to Building Credibility Share your goals in your industry, or about thought leaders you admire and put your own input to it. So if you found an article in Fast Company, you could share that with some commentary and be able to have some thought leadership established in that way. Think about how it all ties back to your business. Resources Mentioned: elssus, LLC Tresnic Media www.virtualinterviewplatinum.com --- Support this podcast: https://anchor.fm/erikecabral/support

This week, Scott speaks with Digital Media Expert Todd Giannattasio about utilizing digital tools to build relationships and other points when beginning your career journey.

This episode was recorded at an exclusive event called PodMAX where founders had an opportunity to share their stories and knowledge. Special guest host Todd Giannattasio leads the conversation down a path of insights, solutions, and collaboration. Join us for our next event at www.podmax.co Jaime O'Connor is a mad scientist and strategy nerd dedicated to helping brands understand their growth opportunities in the digital landscape. She's got a great history that started all the way in the fourth grade selling scrunchies all the way up to some other beauty brands more recently with Happy Hair Brush and Savor Beauty. Here are some power takeaways from today’s conversation: Why she’s a natural-born entrepreneur How she got started and got to build different businesses The power of finding strategic partners Recognizing your customer acquisition journey Understanding your website conversion rate Ad budgets entrepreneurs should be thinking about Curt Maly’s BELT method Episode Highlights: Recognizing the Customer Acquisition Journey As a business owner should be thinking about your lifetime value for your customer. You have to take the time to calculate it. Look at who is your top sector of customers and what's their lifetime value? It's really important to be looking at what should your cost per acquisition be to be profitable in your business, not just your advertising. If you're advertising in the U.S., $50 and under can be really hard to break even. So if you're at that point, if your typical average order value is $50 or under, you need to have money on the back end. Do you have subscription services? Do you have additional things to sell those people like? How else are you going to make their money? You're probably going to generally breakeven on the front end, so that's where you want to have a higher lifetime value. Then you should have a 2% to 3% conversion rate on your website, which is the industry average for e-commerce. Understanding Website Conversion Rate If you are at 2% on your website conversion rate, then you're in the danger zone. Your ads are going to convert less than that. So your website, as a whole, needs to be converting at a higher level to know that you're going to do all on that side. And that's all work that you can do and work on right before you start dumping money into ads. Because all ads are going to do is accelerate the fact that it doesn't work. Ad Budgets Entrepreneurs Should Be Thinking About You could do $3,000 a month in AdSense and you can get a really good return on it. This allows you to have campaigns focused on purchase and campaigns focused on nurture. Curt Maly’s BELT Method Belief - the introduction Engaged - the nurture sequence Lead - this works well when you're a higher ticket consulting services Transact - ex. making a phone call or buying the product Resources Mentioned: Happy Hair Brush Savor Beauty Inspired Focus Digital --- Support this podcast: https://anchor.fm/erikecabral/support

This episode was recorded at an exclusive event called PodMAX where founders had an opportunity to share their stories and knowledge.  Special guest host Todd Giannattasio leads the conversation down a path of insights, solutions, and collaboration.  Join us for our next event at http://www.podmax.co (www.podmax.co) Anthony Clervi Anthony is a successful entrepreneur, skilled investor and an inspiring leader. As an award-winning procurement expert, he demonstrated a history of providing value in the procurement and supply chain industry. He is a visionary thought leader and an engaging speaker, captivating audiences with his proven strategies that transform businesses. His vision is to not only provide value to young, budding entrepreneurs but also to seasoned executives. Learn more about your ad choices. Visit https://megaphone.fm/adchoices (megaphone.fm/adchoices)

Todd Giannattasio is a veteran marketing expert who has been featured by Entrepreneur, Forbes, and Huffington Post for his proven systems to grow brands, generate leads, and increase sales in our constantly evolving, digital world. His combination of fundamental principles and modern marketing strategies are what create a force multiplier for businesses.He is certified in sales and marketing from DigitalMarketer.com, Hubspot, and the Jordan Belfort Straight Line Sales and Persuasion System. He has been a featured speaker at the Propelify Innovation Festival, presenting to a combined audience of over 24,000 attendees.Todd has been working in digital communications and marketing since 2003. Over that time, he’s worked with some of the biggest companies in the world from Universal Records to BASF, and with growing startups and small businesses.He is currently the Founder of Tresnic Media and Co-Founder, CMO of Ziotag.Connect with Todd:Todd Giannattasio on LinkedINOne this episode:Amber and Tim discuss the fear of taking that first leap in business as well as approaches to marketing that make a difference.Tweetable Quotes:"I love working with clients and in my own business, where when you do something it makes an impact." - Todd Giannattasio"There is no perfect time and it's never going to be the end of the world if something doesn't work out." - Todd GiannattasioConnect with other incredible people looking to break out of the corporate mindset by joining the More Than Corporate Facebook group: http://bit.ly/2MuWn53 See acast.com/privacy for privacy and opt-out information.

On Today's episode, Erik, Josh and Lisa are joined once again by Todd Giannattasio! Back for his second time on the show, Todd and the team dive deep into the concept of "Riffing". Riffing can be described as the ability to improvise and build on a topic live, both in conversation and on camera. Todd is a seasoned and skilled online marketing expert, and explains how the ability to riff on ideas can be the fuel for your content. A few great points made in today's show include the following: How to practice "riffing" How you can come up with content concepts from a tweet and a riff The ability of social media to conduct "free market research" Why you should create an outline, not a script when going live As well as much more! Links from the episode: Todd's Company - Tresnic Media Chris Do's Company - The Futur Chris Do's Youtube Channel Be sure to check out PodMAX Events and Offerings: PodMAX Events The 4 C's MasterClass Tune in to On Air Brands LIVE every Wednesday at 11 am est on the On Air Brands Facebook page! --- Send in a voice message: https://anchor.fm/onairbrands/message

Hi, I'm the Profit Answer Man! I help small business owners simplify their financial reports so that they can make more informed business decisions with fewer hassles. We utilize the Profit First system created by Mike Michalowicz Schedule your free, no-obligation intro call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes More about making profitability simple: http://profitcomesfirst.com/ Todd Giannattasio is on a mission to end Random Acts of Marketing, and empower entrepreneurs to use their expertise and passion to grow their business profitably.   He is a veteran marketing expert who has been featured by Entrepreneur, Forbes, and Huffington Post for his proven systems to grow brands, generate leads, and increase sales in our constantly evolving, digital world. His combination of fundamental principles and modern marketing strategies are what create a force multiplier for businesses.   He is certified in sales and marketing from DigitalMarketer.com, Hubspot, and the Jordan Belfort Straight Line Sales and Persuasion System. He has been a featured speaker at the Propelify Innovation Festival, presenting to a combined audience of 24,000 attendees.   Todd has been working in digital communications and marketing since 2003. Over that time, he's worked with some of the biggest companies in the world from Universal Records to BASF, and with growing startups and small businesses.   He is currently the founder of Tresnic Media and co-founder, CMO of Ziotag.   https://tresnicmedia.com/ FB - https://www.facebook.com/todd.giannattasio IG - https://www.instagram.com/growthsuite/ Personal Website - https://toddg.me/     Questions: questions@profitanswerman.com Email: rocky@profitcomesfirst.com Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman My podcast about living a richer more meaningful life: http://richersoul.com/ First 2 chapter of Profit First: https://mailchi.mp/1bf6b892deda/profitfirst Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.

It is a fun episode when you hear about a technology that is new and useful to you. This exciting episode features entrepreneur Todd Giannattasio who is also the Chief Marketing Officer of Ziotag. In this episode, Todd shares his thoughts around: + Personal business philosophy + Ideas and when to be comfortable sharing them vs protecting them + Uncovering the hidden challenges customers have when considering solutions (great if you're in sales or marketing) + Some career advice that he learned throughout his time + Artificial Intelligence and how it can be used to get your company more attention + ...and much more Todd Giannattasio is a veteran marketing expert who has been featured by Entrepreneur, Forbes, and Huffington Post for his proven systems to grow brands, generate leads, and increase sales in our constantly evolving, digital world. His combination of fundamental principles and modern marketing strategies are what create a force multiplier for businesses. He is certified in sales and marketing from DigitalMarketer.com, Hubspot, and the Jordan Belfort Straight Line Sales and Persuasion System. He has been a featured speaker at the Propelify Innovation Festival, presenting to a combined audience of 24,000 attendees. Todd has been working in digital communications and marketing since 2003. Over that time, he's worked with some of the biggest companies in the world from Universal Records to BASF, and with growing startups and small businesses. He is currently the founder of The Growth Suite and Tresnic Media and cofounder, CMO of Ziotag. https://www.ziotag.com https://toddg.me/ https://www.instagram.com/growthsuite/ For FREE marketing stuff, visit: thegrowthsuite.com/links --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/strategic-possibilities/support

In this episode of Business Talks, I had the chance to speak with Todd Giannattasio - a serial entrepreneur who has founded several of his own companies and lives and breathes all things digital marketing. We discussed his background in entrepreneurship and what it takes to be successful in starting and running your own company before diving into the digital marketing landscape of 2020.  Tune into this episode to discover: What fundamental digital marketing tactics and strategies that both new and established businesses should be focusing on right now to drive sustained growth Productivity and mindset hacks to help you do your best work in a time-efficient manner and establish a work-life balance  How to curate information relevant to your industry and set aside time for learning new skills to ensure you constantly have an edge  You can learn more about Todd and stay up to date with everything he is doing by visiting his website: toddg.me Also make sure to check out the companies he has founded and is currently apart of: Ziotag: AI-Enhanced video player that makes it faster and easier to find, watch, share, and enjoy existing online video content Tresnic Media: Marketing agency that specializes at increasing branding and sales by implementing proven systems that turn strangers into customers. Growth Suite: Accelerator helping entrepreneurs establish and grow their business online through training, templates, tools, and coaching programs. Propelify: Entrepreneur community that empowers innovators, entrepreneurs, and technologists with the tools, knowledge, and people to turn ideas into action. Do you or someone you know need a website for their business? Check out Inboundwebdevelopment.com to discover how I help my clients create marketing-focused websites that generate leads, increase revenues, and drive sustained business growth for years to come.

Do you know the solution to getting everything done? 6 questions. 7 minutes. Pure insights. Episode 17: The biggest issue that business leaders have now is to find the time and energy to get everything done, and here is the solution to that. Wise words from Todd Giannattasio, Founder and CEO of ZioTag.com

Todd tells you how to get focused and grow your strengths.

”Engaging with insights makes you more followable and it helps you build better relationships, whether that's your audience or strategic partners.” – Todd Giannattasio Todd Giannattasio is a veteran marketing expert who has been featured by Entrepreneur, Forbes, and Huffington Post for his proven systems to grow brands, generate leads, and increase sales in our constantly evolving, digital world. Podcast show notes available at https://madalynsklar.com/twittersmarter76

In this episode, we are diving deep on how to make your website your best salesperson by answering these three questions.

Todd Giannattasio from the Growth Suite joined us to share tips on what we need to include to make our website attract customers. He also created a strategy for you to use to map out your website. Download Todd’s Website Plan and follow along in this episode. Podcast show notes available at https://communitiesthatconvert.com/episode105

We answer questions about how to build an online community from our listeners, including Sabrina Cadini, Sandy Mentzel, Todd Giannattasio, and Kyle Hetrick.

Here are some of the best ways to promote your online community. You have a lot to offer them, but you can’t make the impact you want to make unless you grow your community. In this episode, we shared the best ways we have found to grow your online community. 1. Smart sharing on your social media channels In Episode 46, we interviewed Tim Fargo from Social Jukebox and we talked about evergreen sharing. Having evergreen content on social media really works and Social Jukebox does an amazing job. Start using livestream on your social media platforms to deliver valuable content. It’s a great way to get your content in front of people. Change your profile link (especially in Instagram) for whatever you’re promoting or launching. 2. Create bonus content This gives people a taste of what you’re offering and also helps to grow your email list. Email and chatbots can be helpful in delivering content to people who are interested in it. We have an episode about how to use Chatbots effectively from the founder of ManyChat. 3. Nurture the people already on your email list Todd Giannattasio from The Growth Suite was on Episode 55 talking about building a funnel to grow your community. There’s a lot to learn from him in how grow and nurture your email list. Bundle your content thematically and share them in your drip email sequences to warm up your list and add value. 4. Use testimonials to show value Social proof is incredibly important because people want to see how you got results that they relate to. We talked about this in Episode 48. We went in depth about how to get and use testimonials. Create a Twitter Moment “buzz from others” when other people say something good about you. This is a great way to showcase testimonials and also let the other person know you find their feedback as valuable. There’s nothing better than people saying nice things about you or your services. Madalyn’s process is to ask to use someone’s comment as a testimonial. Screenshots are a smart way to establish social proof in your community. Just be sure to get permission from the testimonial author. Tools, apps and links mentioned: Episode 46: How to Promote Your Evergreen Content with Tim Fargo Episode 48: How to Ask for Testimonials from your Community Episode 55: How to Create a Sales Funnel to Grow Your Community Ep 59: Build a Facebook Messenger Bot with Mikael Yang from ManyChat The Growth Suite Hello Bar Snagit Madalyn’s new website built by Todd Giannattasio from The Growth Suite About Twitter Moments Kami’s “Buzz From Others” Twitter Moment James Wedmore Take Action If you have a community, how are you currently promoting to them? What promotions have caught your attention from communities you have joined? Head over to our Facebook group (Secret Word is “Action”) to share at or on Twitter or Instagram using our hashtag, #CTCPodcast. How to reach Kami: If you’d like to learn more about Kami Huyse, visit her website at www.zoeticamedia.com. You can contact her by email at kami@zoeticamedia.com or tweet to @kamichat. How to reach Madalyn: If you’d like to learn more about Madalyn Sklar, visit her website at www.madalynsklar.com. You can contact her by email at madalyn@madalynsklar.com or tweet to @MadalynSklar. Join Our Community We have a new community on Facebook. We will extend the conversation from each episode and deliver bonus content. Sign up for our email list at http://bit.ly/CTCVIP to get an invitation to join or go directly to our Facebook group (shhh. The codeword is ACTION)!

Todd Giannattasio breaks down how to create a sales funnel in four easy steps. If you have been looking for a quick guide on how to create a funnel, look no further. You can also download Todd's free guide to get even more support. About Todd...

Todd Giannattasio breaks down how to create a sales funnel in four easy steps. If you have been looking for a quick guide on how to create a funnel, look no further. You can also download Todd’s free guide to get even more support. About Todd Giannattasio Todd empowers entrepreneurs to get their business properly established online in 30 days with the right tools and strategies so they can build their brand, grow their email list and leads, and drive sales. He is also the Founder & CEO of Tresnic Media, which provides online solutions for small to mid-sized companies ranging from web design to internet marketing and social media management as well as search engine optimization and content development.  If you enjoy Todd on this episode, be sure to listen to How to Turn Strangers into Customers on Episode 23. Episode Highlights: Question: How can funnels help build your online community? Answer: If you have a business, you have already have a funnel. If it’s intentional and well planned, you have a successful funnel. If it’s unintentional and the experiences aren’t well set up for your customers, you’re going to be inefficient and ineffective which is hard to measure and improve. There are four steps to creating create a sales funnel to grow your community. Step One: Awareness create awareness and a target audience. Step Two: Engagement engage with them with quality content Step Three: Subscription Bring them into your world with a lead magnet or other valuable subscription-only content Step Four: Conversion Continue to connect with them and offer them a paid product that solves their problem This helps with building an online community by using the community as a lead generation tool, but also building relationships and having conversations within the community that lead to sales.  Question: What are the benefits of a structured funnel? Answer: When you intentionally create a funnel, you can be more efficient with your time and resources. Reverse engineer from your main product offer. Think about the target audience, what they’re trying to achieve and what their main objective is. Think about how your product helps them and offer a lead magnet to educate them and set them up to engage with the main product offer.  Question: How do you decide what type of sample product or lead magnet to use in your funnel? Answer: Connect your lead magnet with your main product offer. If your lead magnet isn’t related to your main product or next offer, you’ll have a big email list of no buyers. Question: What are the parts of a funnel and what are the steps to build one? Answer: Awareness is getting in front of your target audience. Join other groups where your target audiences is, engage, join the conversation and add value. That creates awareness and engagement. Engagement is where you deliver more value and creating a relationship so they know you, like you and you have credibility. You’re positioning yourself as an expert or authority in a topic. Subscription is where you build your email list through offering a lead magnet that gives someone insight and value and gets them interested in your brand. Conversion is within your email follow up where you offer a higher level course or product.  Question: How much time does it take to build and maintain a funnel? Answer: It depends what tools you’re using and how savvy you are. When you’re a passionate expert, you can create the content pieces of the funnel quickly. When it comes to measuring, look at reporting on a weekly or monthly basis. Once your funnel is set up, your job is to go out and educate the marketplace and be an evangelist for your brand and topic. You can best serve your audience with a funnel since it solves their problems while setting up a strong monetization strategy for your business. Question: What if you are multi-passionate? Answer: You really need to have separate funnels for separate audiences, especially when they’re distinctive.  Question: How can a funnel help you build an email list and grow your business? Answer: In the subscription stage of the funnel, you want to offer some sort of lead magnet that gives free value up front. You can then use your awareness and engagement on social media to drive traffic of interested people back to your free offer and email list. Build your list, so you can build a relationship and a community. Tools, links and apps mentioned: Marketing 101 Delivered In 37 Tweet-Sized Lessons How to Turn Strangers into Customers on Episode 23 Message-Market-Match Template Take Action Need more help? Todd put together an easy-to-follow guide to build a funnel without feeling overwhelmed. Your call-to-action is to download the funnel and come to the Facebook group for our funnel building challenge. Go to http://TheGrowthSuite.com/CTCFunnelGuide to download the guide and then meet us at the FB group to discuss it. If you need more help with how to define your audience, you can also download Todd’s Message-Market-Match Matrix Template. How to reach Kami: If you’d like to learn more about Kami Huyse, visit her website at www.zoeticamedia.com. You can contact her by email at kami@zoeticamedia.com or tweet to @kamichat. How to reach Madalyn: If you’d like to learn more about Madalyn Sklar, visit her website at www.madalynsklar.com. You can contact her by email at madalyn@madalynsklar.com or tweet to @MadalynSklar. Join Our Community We have a new community on Facebook. We will extend the conversation from each episode and deliver bonus content. Sign up for our email list at http://bit.ly/CTCVIP to get an invitation to join or go directly to our Facebook group (shhh. The codeword is ACTION)!

We were very lucky to have Todd Giannattasio (who has a very easy last name to pronounce) as our very first guest for “Thanks for Playing,” our new podcast at DSM. After introducing ourselves and teeing up the concept of...

Social Media Talks Podcast, The Podcast for business owners who want to learn more about Social Media Marketing, presented by Alan Hennessy Head of Digital at www.kompassmedia.ie. On this week's show, we talk to Todd Giannattasio from theGrowthSuite.com & Tresnic Media about Turning Strangers into Customers. Todd is the founder of TheGrowthSuite.com and Tresnic Media. Both companies help entrepreneurs and marketers understand and execute the fundamentals of growth marketing that are too often overlooked in today's noisy world of new tools and hacks. Using his proven systems, Todd is able to help companies build their brands, grow their email lists and generate leads, and drive sales. #Tresnicmedia

Are you wondering how you find and engage and convert an online community strangers into happy and satisfied customers? In this episode we talk about how to determine your own niche market, create an interconnected community, and overcome the...

Are you wondering how you find and engage and convert an online community strangers into happy and satisfied customers? In this episode we talk about how to determine your own niche market, create an interconnected community, and overcome the technical challenges. On the podcast to help us with this discussion of how to turn strangers into customers is Todd Giannattasio, Founder of The Growth Suite, a company that helps businesses turn strangers into customers over at TheGrowthSuite.com. The Communities That Convert website is set up on the GrowthSuite platform discussion has been helping us to set it up and get it running as Beta members of his community. We felt our audience would enjoy hearing some of his tips for getting started as an online entrepreneur. Episode Highlights: Question: Tell us a little bit about Growth Suite, what it is and why you started it?  Answer: It’s a combination of membership training and tools for entrepreneurs and marketers who need to get their business going online. Todd has another done-for-you agency called Tresnic Media that offers high-ticket retainers to clients where we do all the marketing for them and that’s a struggle for many businesses to pay but the need is still there. TheGrowthSuite is a culmination of the same value proposition of Tresnic Media, helping businesses turn strangers into customers, but it’s at a lower-ticket subscription and available to virtually any entrepreneur to sign up and access. Question: Can you talk about how you boil down your market niche and who you are helping?  Answer: Todd discusses how you provide the most value to people by narrowing down your niche. But it’s also important to do this one audience at a time, starting narrow, but expanding from there, starting with a specific audience and building audiences from there. Ask yourself, where can you provide the most value the fastest and who is going to be the most passionate about what you’re doing? Todd created a Message to Market Match Matrix worksheet for the Communities That Convert podcast audience. This tool will allow you to map out your audience, their problems, the outcomes you want to create for them and the transformation or benefits you can provide (see the links below to get to this resource). Question: You are really great at making people feel like they are seen and valued. What is your philosophy for this? Answer: Listen to your community to give value back and understand there’s a feedback group that helps you improve your business and your community. When you pay attention to what people are asking for, you make everyone feel like they’re part of something and the feedback helps build a better product. Question: What do you think the hardest part is for entrepreneurs and what do you think they need help with to succeed? Answer: It depends on the entrepreneur and the industry they’re in. Everyone’s entrepreneurial hurdles are different and that’s how TheGrowthSuite was born– as an answer to the entrepreneurs who have trouble with the technical setup and understanding of how to market their business. Question: Can you talk a little bit about the service you’re providing to your community? Answer: TheGrowthSuite offers a service which is essentially three parts to success: the toolset, the skillset, and the mindset. Todd is combining all those and bringing them together with TheGrowthSuite. The business gives access to its website platform, video training on website set-up and marketing campaigns, a marketing fundamentals masterclass, and worksheets and exercises. He also hosts a Facebook page and community where you can ask questions and join discussions. Question: What are some of your tips for getting people to engage in your online community? Answer: Todd says that you have to connect with other experts in the space to get in and ask questions, creating that a practice for members. Use email to fuel discussions and ask questions within the group that anyone can jump in and answer. Guest Info Todd Giannattasio, Founder of The Growth Suite Facebook: Todd Giannattasio Instagram: @growthsuite or @tresnic Twitter: @growthsuite or @tresnic Todd’s Free Resources: Message to Market Match Matrix Take Action Go get Todd’s free gift to our community, Message to Market Match Matrix. Do the exercise, then share how it went on our free Facebook Community. Click here, then give us the secret phrase (shhhh, the phrase is, “Take Action”) How to reach Kami: If you’d like to learn more about Kami Huyse, visit her website at www.zoeticamedia.com. You can contact her by email at kami@zoeticamedia.com or tweet to @kamichat. How to reach Madalyn: If you’d like to learn more about Madalyn Sklar, visit her website at www.madalynsklar.com. You can contact her by email at madalyn@madalynsklar.com or tweet to @MadalynSklar. We have a new community on Facebook. We will extend the conversation from each episode and deliver bonus content. Sign up for our email list at http://bit.ly/CTCVIP to get an invitation to join!