Podcasts about audience first

プロダクト開発/マーケティング手法のひとつで多くの個人開発者や企業に受け入れられているBuild In Public について具体的な手法やおすすめされている理由、気をつけるべきことについて話しました。ProductHuntでの議論 https://www.producthunt.com/p/general/thinking-of-going-build-in-public-smart-move-or-just-extra-workRedditの議論1 https://www.reddit.com/r/Entrepreneur/comments/1i3hdo6/is_it_better_to_build_an_audience_first_or_product/Redditの議論2 https://www.reddit.com/r/startups/comments/19bvwy7/building_in_public_worth_it/Audience First https://medium.com/@rrhoover/building-a-startup-build-an-audience-first-9fbba4f1fa15感想をぜひハッシュタグ #todayILearnedFM #tilfm でつぶやいてください!Your co-hosts:Tomoaki Imai, Noxx CTO https://twitter.com/tomoaki_imaiRyoichi Kato, Software Engineer ⁠https://twitter.com/ryo1kato

In this episode of Not the Same as Last Year, Clare is joined by seasoned event sales and sponsorship expert Richard Morris, who's been transforming how sponsors show up at events for over 25 years.From tired sponsorship packages to cringeworthy on-stage moments, Clare and Richard explore the very real tension between what sponsors want and what audiences need. They share ways to shift the story—from last-minute fixes to building a better approach from the start.This one's a must-listen for planners tired of hearing “but that's what we sold them,” and for anyone trying to align commercial goals with a quality attendee experience.What's Inside:Why "gold/silver/bronze" sponsorship tiers often do more harm than goodHow to avoid the “same as last year” trapTactical ways to tweak sponsor involvement (even if everything's already been agreed)How content teams and sales can work together, not in silosWhy sponsors need help looking good on stage — and how you can give it to themHorror stories (hello, business card in webcam) and how to avoid becoming oneResources:

On this week's episode of The Publisher Podcast we hear from Marissa Zanetti-Crume,  Bloomberg Media's Global Head of Product. Marissa talks about how her product team are collaborators, integrating content, technology, and commercial considerations. We also spoke about Bloomberg Media's newsletter strategy and how its 70-strong newsletter portfolio is a mix of subscriber exclusives and free newsletters positioned to deliver both revenue and reach. Marissa explains how the introduction of a live audio Q&A has given Bloomberg journalists the opportunity to engage directly with their audiences. This season of The Publisher Podcast & Newsletter is sponsored by Memberful, a best-in-class membership solution for independent publishers and journalists who want to diversify their revenue stream and connect with their audience.  Memberful lets you offer membership perks and exclusive content to your loyal audience, giving you full control over who has access to your articles, newsletters, and podcast episodes. Take control of your publishing business this year with Memberful. Visit memberful.com/publisherpod and get started with a free trial.

Kevin Cotch, Sr. SEO Strategy Director at Terakeet, delves into an audience-first approach to SEO. The world of SEO is constantly evolving. Traditionally, the focus in SEO has been on ranking for specific keywords, but this approach has limitations. By taking an audience-first approach to SEO, we can ensure we meet potential customers at the right moments with the most relevant experience to maximize conversions and revenue for our clients. Today, Kevin discusses Terakeet's audience-first approach to SEO.Connect With: Kevin Cotch: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The post 432 – The Secret to Successful Publishing The Audience-First Approach Part 2 appeared first on Writing at the Red House.

The post 431 – The Secret to Successful Publishing The Audience-First Approach Part 1 appeared first on Writing at the Red House.

In this episode of Virtually Live! The Podcast, discover how AI is reshaping patient care, data-driven engagement, and corporate communication. Our guests explore the challenges and opportunities in creating accessible, inclusive, and efficient systems, discussing concepts like “digital twins” and how AI enables more personalized, impactful experiences across industries. Hear their insights on how organizations must adapt to stay connected and inclusive in a rapidly changing world. Get inspired by their perspectives on the future of technology and the transformations needed to build a more connected, resilient world. Don't miss out! If you enjoyed the episode, remember to like, subscribe, and share.

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Dace de la Foret, AVP of Social Media at Nationwide. They discuss audience-first content strategies, the importance of authenticity, and how user- and employee-generated content build trust. Dace also highlights the role of music in branding and how partnerships, like Nationwide's with the NFL, connect with fan bases. He predicts a future in the creator economy driven by niche content, authenticity, and trust.

In this episode, the Mediaworks team dives deep into the world of strategy and insights, discussing how understanding your audience, channels, and data can give your business a competitive edge.  From adapting to ever-changing consumer preferences and refining creative campaigns to navigating the complexities of digital reporting and measurement, our experts explore the challenges and opportunities brands face in today's fast-evolving landscape.  Tune in to hear expert insights on how to drive smarter, data-driven decisions for lasting impact.

In this episode of Audience First, Dani Woolf welcomes cybersecurity expert and CISO of CYE, Ira Winkler. They delve into vendor practices, inclusion in cybersecurity events, and the need for meaningful content from marketers. Winkler highlights his initiative, CruiseCon, designed to be inclusive for all levels of professionals, and shares advice on building genuine relationships in the field. The conversation also touches on the challenges and dynamics of cybersecurity conferences like Black Hat and RSA. Key Takeaways: Ensure that events provide access not only to executives but also to practitioners at all levels, enabling broader networking and learning opportunities. Push for an end to the tiered experiences at events like Black Hat and RSA, advocating for equal opportunities and benefits for all attendees, regardless of status. If you're in sales or marketing, do thorough research on your targets. Avoid aggressive, impersonal tactics like cold-calling and spamming LinkedIn. Instead, personalize your outreach. If you're a small cybersecurity startup, target mid-sized companies to build credibility and grow sustainably, rather than immediately chasing large enterprises. Invest in creating thought leadership content that addresses real problems and delivers value to practitioners, rather than just promoting products. As a conference attendee or organizer, push for sessions that offer substantial research and insights, avoiding vendor pitches disguised as informative talks. Advocate for a balance between commercialization and the original mission of conferences like Black Hat, ensuring that they continue to offer valuable content. Whether interacting with current executives or former leaders, always treat individuals with respect and tailor your approach to their unique experiences and needs. Encourage conference organizers to reassess and reallocate session content to maintain high-quality and relevant tracks, ensuring that attendees receive maximum value. Join Audience 1st Newsletter Today Join 1700+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/newsletter  

Send us a Text Message.Sami is a digital marketing strategist focused on helping small to mid-size nonprofits and businesses grow through marketing. She is also the host of the podcast Digital Marketing Therapy, where she supports nonprofits in raising more money online. With extensive experience in digital marketing, Sami specializes in using websites, social media, content, and email marketing to enhance online fundraising and retention efforts.Topics Discussed:➡️ Strategies for Increasing Website Conversions➡️ Importance of Audience-Focused Website Content➡️ Effective Use of AI in Marketing➡️ Consistent Communication and Email MarketingConnect with Sami:LinkedInDigital Marketing Therapy PodcastJoin us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe! Are you tired of posting, commenting, and DMing on LinkedIn without seeing results? If you're ready to turn your LinkedIn efforts into real coaching clients, I've got just the thing. I've created a FREE guide called "How To Leverage LinkedIn To Get Coaching Clients." Inside, you'll discover: The 3-Step Framework to convert your network into paying clients Strategies to boost your reach and impact (without pestering your friends for engagement) The Anti-Sleaze Sales Method that lets you serve more clients while making a real difference Don't let your LinkedIn potential go to waste. Head over to kendracorman.com/leveragelinkedin to download your free guide now. It's time to stop spinning your wheels and start booking those client calls! Remember, your next coaching client could be just one LinkedIn strategy away. Grab your guide and let's make it happen!

We're excited to introduce Matt DiBenedetti, the new Senior Vice President and Executive Creative Director at RKD Group. With over 25 years of experience and a deep commitment to the nonprofit sector, Matt leads our omni-channel Performance Creative practice. His unique expertise in blending data, technology, and creative strategy is set to transform how we support our clients, helping them engage donors in more impactful ways than ever before. Follow RKD Group on LinkedIn, Instagram, and Facebook @RKD GroupFor more information, info.rkdgroup.com/podcast.

Is it more important to get your course out there or grow an audience? In this episode, I'll talk about what my experiences with both. Find out what system I recommend using in order to create a successful launch! SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: Online Course Starter Kit: https://stephaniekase.com/onlinecoursestarterkit EMAIL US! Have any questions or anything you'd love to see covered in an upcoming episode?! Send us an email at podcast@stephaniekase.com! We'd LOVE to hear your thoughts!! FREEBIES! Free Email Class - How to build a powerful email marketing plan to make income in your business: https://stephaniekase.com/emailclasspodcast Free Reels Class: Grow Your Business Reach with Reels (in just 3 hours every month): https://stephaniekase.com/reelsclasspodcast Free YouTube Class: Scale your business with YouTube in just 4 hours/week (no fancy tech required): https://stephaniekase.com/youtubeclasspodcast Free launch timeline: https://stephaniekase.com/timelinepodcast 10 free reels ideas: https://stephaniekase.com/ideaspodcast Instagram Audit Checklist: https://stephaniekase.com/checklistpodcast Free Sample Posting Schedule: https://stephaniekase.com/postingscheduleyt MY SHOP PRODUCTS! Reels Mini Course: https://stephaniekase.com/reelsminicourse Inbox to Income: https://stephaniekase.com/inboxtoincome YouTube for Business: https://stephaniekase.com/youtubeforbusiness Plug & Play Reels Ideas: https://stephaniekase.com/plugandplayreels Online Course Starter Kit: https://stephaniekase.com/onlinecoursestarterkit LET'S BE FRIENDS! Our Business Education Instagram: https://instagram.com/stephanielynnkase Join my free weekly newsletter: https://stephaniekase.com/community Website: http://www.stephaniekase.com Blog: http://www.stephaniekase.com/blog MY MUST-HAVE PROGRAMS! Manychat! Get started for free: https://stephaniekase.com/manychat Kajabi! 30 day free trial: https://stephaniekase.com/kajabi HoneyBook! Get it for 50% off: http://share.honeybook.com/stephanie98736 Later! Plan your Instagram feed & get 10 free posts: https://later.com/r/stephanie_brann Flodesk for email marketing! Get 50% off: https://flodesk.com/c/STEPHANIEKASE The Legal Paige contract templates! Code "STEPHANIE" for 10% off: https://thelegalpaige.com/?aff=69 Canva for easy graphic design: https://canva.7eqqol.net/6J50E Hanging Wall Calendars from Kat Schmoyer: https://creative-at-heart.mykajabi.com/a/2147501202/nCqn6EzU EM Shop website templates! Code "STEPHANIE" for 12% off: http://www.stephaniekase.com/emshop FAVORITE CONTENT CREATION TOOLS: Blue yeti mic: https://bit.ly/3iV18Dv Vocal Booth Box: https://bit.ly/3ibTXH4 Pop Filter: https://bit.ly/3q7SSoe White Ring Light: https://bit.ly/3nkaUCj Photography camera: https://bit.ly/3GEqTmm DISCLAIMER: Some of the links above may be affiliate links, which means that at no cost to you, I may make a small commission when you click the links and complete a purchase. I never recommend anything I don't truly love! :)

Time magazine has called 2024 the ultimate election year, with people going to the polls from India to the UK and America. Rolling election coverage gives publishers the opportunity to keep audiences updated, but also include their opinions in reporting. This is the latest in our Media Briefs series of short, sharp sponsored episodes – just 10 to 15 minutes – with a senior executive from a vendor working with publishers to make their businesses better. In this episode, Peter speaks with Naomi Owusu, Co-Founder and CEO at Tickaroo, a leading supplier of news and sports media solutions which enable publishing organisations to engage with their audiences in real-time. We spoke about how live blogging can be used to engage audiences with election coverage, but also how it can be used to bring community voices into regular local reporting. This Media Briefs episode is sponsored by Tickaroo, a leading supplier of news and sports media solutions. Tickaroo develops software and apps that enable organisations to engage with their audiences in real-time and reach their monetisation goals. Its live blogging software is used by media houses, event organisers, and professional sports clubs and associations. The live content software combines professional digital storytelling and live reporting, with over 72,000 journalists relying on its digital publishing software, available as a native app and web application. Learn more about Tickaroo's media solutions on their website.

Kiki Von Glinow is the founder of Toast Media Group, sharing with us a decade of experience at the intersection of editorial and data. With a background as a journalist and the former Head of Growth at the Huffington Post, Kiki is known for her expertise in marrying data and storytelling. Her agency serves startups, small businesses, and Fortune 500 companies, including clients like Bodily Scene, Mindbody Green, and Domino magazine. Kiki's approach centers on cultivating engaged audiences and unique communities, emphasizing the impact and value of marketing strategies. In this episode, we explored mission-driven marketing, community building, purposeful storytelling, and data-driven approaches to growing your engagement.    The key moments in this episode are: 00:06:13 - Referrals and Advocacy in Marketing 00:14:33 - Navigating Trends in Marketing 00:16:31 - Quality Over Quantity in Content Creation 00:19:07 - Platform Changes and Content Strategy 00:24:44 - 2024 Marketing Imperatives 00:27:01 - Balancing Automation and Personalization   Connect with Kiki Von Glinow  Website: toastmediagroup.com Instagram: @kikivonglinow Instagram: @toastmediagroup   Connect with Amina AlTai Website: aminaaltai.com Instagram: @aminaaltai TikTok: @theaminaaltai Linkedin:   linkedin/in/aminaaltai   

Emma Tucker was named the editor-in-chief of The Wall Street Journal (and Dow Jones Newswires) in early 2023. She was brought in with a mandate to shake up the Journal in a media market that Emma describes as changed “beyond recognition.” The Journal itself has its own challenges: an aging subscriber base that's pushing 60, a stodgy internal culture and often convoluted editing process that's exacting yet hard to square in the current realities of publishing. Like other publishers (and companies), it also has a restive workforce. Emma and I discuss the changes she's instituted since joining, from the small bore like doing away with honorifics (RIP, messrs) and putting a cat on a front page to the more substantial changes in top personnel and overhauling the WSJ's DC bureau. Her moves even led to a New York piece that wondered, “Who is going to get Tucked next?” (Her deputy is apparently known as an “angel of death,” which is a catchy LinkedIn endorsement.) Some key takeaways from our conversation: Transitioning from a “print ethos.” Print still gives publications heft, and I suspect that will become more valuable in a world filled with synthetic content, much of it utter crap. But that role is more of being a “shop window,” Emma told me the Journal needs a “definitive move away from print” to serving digital audiences rather than seeing the newspaper as a central distribution channel. Adopting an audience-first mindset. It sounds obvious, but the challenge for many publishers is adopting audience-first strategies rather than trying to be all things to all people (and all algorithms). That was the main takeaway from a content review Emma commissioned soon after taking on the top role. Those exercises are usually preludes to organizational change. The main theme highlighted in the review: being an “audience-first publication for people that mean business.” Translation: more investigative pieces, less filler content, more “constructive journalism” that serves audience needs instead of winning Twitter/X. Engagement is the new uniques. The traffic era of publishing has ended. Nobody brags about their ComScore uniques anymore; engagement is the new North Star. That's particularly true in subscription models, which are natural outgrowths of audience-first strategies. With subscriptions, churn is the boogeyman. I found it telling Emma didn't cite traffic numbers but highlighted that the Journal had decreased churn by 6% in the past year. The Journal has a newsroom dashboard that measures KPIs like guest visits, conversion rates, female readership, and young readership.  Other topics we discussed: Why American journalists are prone to navel gazing Balancing the need to attract younger readers without alienating the old codgers How to prepare for the “seismic changes” of AI The need to focus on what makes you irreplaceable

Kevin Cotch, Sr. SEO Strategy Director at Terakeet, delves into an audience-first approach to SEO. The world of SEO is constantly evolving. Traditionally, the focus in SEO has been on ranking for specific keywords, but this approach has limitations. By taking an audience-first approach to SEO, we can ensure we meet potential customers at the right moments with the most relevant experience to maximize conversions and revenue for our clients. Today, Kevin discusses Terakeet's audience-first approach to SEO.Connect With: Kevin Cotch: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Matt Cronin is a  founding partner at House of Kaizen, a consultancy that works with publishers and other companies on recurring revenue growth. House of Kaizen, which is a sponsoring partner of The Rebooting, uses research-backed experiments to foster audience-first engagement. This allows clients to turn total reader revenue into cumulative gains. We discuss how publishers can become truly audience centric, what publishers can learn from other consumer companies and more

Gretta van Riel was 22 when she started her first business: a detox tea that she was mixing, packaging and selling right from her parent's dining room table. The business ended up being a massive success and within 6 months was doing $600,000 a month in revenue! Gretta replicated the success of her first business and launched three more consumer companies, and an agency. They've gone on to do incredibly well—one even sold $1M worth of product in one day! Listen in to see how Gretta did it. In this episode Gretta shares how her first biz gained that early success, her biggest (and most expensive) mistake and how you can avoid it, how to nail influencer marketing in 2024, what she'd suggest for founders today, and SO much more.  Links Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Check out the Australia tour: https://www.femalefounderworld.com/australia-tour-2024  Join the group chat for business besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887   Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Check out Gretta (and her businesses): https://www.instagram.com/gretta?igsh=MWRwdXVsNzRlOGFvdw==    

THE KELLY CARDENAS PODCAST PRESENTS Adley makes and distributes viral content. 35M+ Followers. CEO of Viralish & Viralish House. Audience-First, Viral Marketing. Over 1 Billion Organic Monthly Viewers. @adley on IG /theadleyshow on YouTube, FB, TikTok  JOIN THE VIBE COMMUNITY

E7: You've got big dreams for your life. And you want to build a successful business to make those dreams a reality. But right now, that feels a long way off. But what if it wasn't?What if there was a path where you could leave your current job within 3 months and be on a totally different trajectory? A path that required zero capital, network or reputation to get started?And what if within 5 years that path brought you wild business success and a life on your own terms?Join host Jake Richards (@JakeMRichards) as he sits down with world class content creator, entrepreneur and investor Joe Pompliano (@JoePompliano) to uncover how you can dominate the new age of entrepreneurship through audience-first businesses.Joe went from a regular guy working in finance to building the business of his dreams. And he made that possible by first starting with audience. Only 3 months after starting to post online, Joe had built enough momentum to quit his job all together and went all in on content.Fast forward to today and Joe's dominated the sports business niche. He's amassed over 1 million followers across all social media platforms. He features on major tv networks like ESPN and NBC. He's got the number 1 sports newsletter on substack called huddle up with over 120,000 subscribers. He's worked with F1 teams like Mclaren. He's interviewed people like Dana White, Gary Vee, Francis Ngannou, Lance Armstrong, Ryan Garcia, Barcelona FC president Joan Laporta, the list goes on and on.And off the back of all of this success, Joe's unlocked his biggest dreams in venture capital. Thanks to his audience first approach he's got access to invest in companies like Airbnb, Reddit, Underdog Fantasy, The Premier Lacrosse League and so many more. All in 5 years.Discover Joe's advice for how you can bridge the gap to your dream life by building audience first businesses.Topics discussed:The content creation playbook to quit your job in 3 monthsThe 2 must have ingredients for explosive social media audience growthBuilding an audience-first business: The new age model of entrepreneurshipHow to design your dream life: time & freedom vs building something bigger than yourselfBehind the scenes on investing in ventures like a bagel franchise and the Premier Lacrosse LeagueJoe's frameworks for selecting investment opportunities and assessing risksYou're a lot closer than you think to realising your biggest business ambitions. If you understand and apply Joe's Audience-Business-Investment framework you too can make your dreams a reality.

In this episode, my guest, Alicia Keener, talks about her journey as a professional businesswoman and how she began growing her influence through leveraging LinkedIn and Blogs to reach her ideal audience. Summary In this episode, Brad Parnell interviews Alicia Keener, a director at a Microsoft partner, about her journey and strategies for success. Alicia shares how she started posting daily tips on LinkedIn to help others and how it turned into a way to connect with a larger audience. She emphasizes the importance of progress over perfection and having a positive mindset. Alicia also discusses the value of enjoying the journey and learning from challenges. She encourages entrepreneurs to focus on their audience's needs and to share valuable content. Overall, Alicia's story highlights the power of helping others and embracing the journey. Takeaways Start helping others by sharing valuable content on platforms like LinkedIn. Embrace progress over perfection and have a positive mindset. Enjoy the journey and learn from challenges along the way. Focus on your audience's needs and provide valuable content to build connections. Chapters 00:00 Introduction and Background 02:23 Starting the Tip of the Day Posts on LinkedIn 03:46 The Importance of Helping One Person 05:07 Progress Over Perfection and Positive Mindset 07:26 Gaining Clarity and Evolving on the Journey 08:53 Making Connections and Impacting Others 09:51 Enjoying the Journey and Embracing Challenges 14:48 Putting the Audience First and Sharing Value 18:54 Shifting the Focus from Self to Others 21:20 Embracing Messy Progress and Taking Action 25:55 Finding the Sun in Times of Darkness 29:43 Enjoying the Journey and Learning from Challenges 32:41 Sharing Insights and Connecting with Others You'll learn about some of her mindset tactics and mantras that helped her enjoy the journey and press on towards her goals. She reveals some interesting LinkedIn facts that might surprise and inspire you! Make sure to connect with Alicia on LinkedIn Here: https://www.linkedin.com/in/aliciakeener/ You can also visit her website in the link below: www.aliciakeener.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/bradparnell/message Support this podcast: https://podcasters.spotify.com/pod/show/bradparnell/support

What's the point of building a product if it doesn't actually help to solve a user problem? And how do you grow and scale your product without understanding consumers' behavior with it?  Quincy Olatunde, Peacock's VP of Products, Direct-to-Consumer explores these questions through the lens of data – what he calls the third leg of … The post Special Edition / Audience-first Innovation: How to Use Data to Create People-Centric Products, with Quincy Olatunde appeared first on ITX Corp..

Robert Thompson, the owner and Chief Marketing Officer of Big Rock Candy Mountain Resort in Utah, is our guest on today's episode. In the beginning, Robert delves into his background and shares the motivating factors behind his decision to acquire the resort after leaving his corporate job. The conversation then transitions to Robert's strategic use of platforms like TikTok and various social media channels to cultivate a dedicated audience. He stresses the significance of audience building as a prerequisite to monetization and offers insights into how his marketing approach has transformed and benefited his business. "Once I get that exposure, once I have those touchpoints in place, then I can start retargeting that audience and saying, ‘Oh hey, guess what? Next year's booking up, you better reserve your spot fast if you want to get into a train car'. And you can start making those more aggressive calls to action once you have the audience in place.” - Robert Thompson Big Rock Candy Mountain Resort Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Do you want to be featured on the show? Send us a voice message! If you're enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic's services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Show site: https://thinkfuture.com Breaking News In AI: https://aidaily.us --- In this episode, Chris delves into the paradigm shift in the startup world, emphasizing the significance of building an audience before crafting a product. Drawing upon the 'pop socket story' as an archetype, he observes that most startup founders identify a personal problem, craft a solution, and then promote it. However, he believes that in the clamorous world of 2023, without an established audience to present your product to, a startup might as well be invisible. While acknowledging the risks of idea theft when broadcasting a solution before its fruition, Chris underscores that having an established audience is the real power. He contends that in today's world, building a receptive audience is more challenging than creating a product, but it's crucial for success. --- Send in a voice message: https://podcasters.spotify.com/pod/show/thinkfuture/message Support this podcast: https://podcasters.spotify.com/pod/show/thinkfuture/support

I discuss the pros and cons of operating what I call a crossover niche site which is personality and/or audience driven.

Lauren Weinberg is a proud boy mom, a loving dog mom,and currently the Chief Marketing and Communications Officer at Square, driving global marketing and communications strategy. She started her career by measuring media metrics, then made her way into b2b media, and eventually moved over to the consumer side of marketing strategy. She spent some time running her own consulting business, then landed at Square where she has been for the past 6 years. Previously, she held leadership roles at Yahoo!, MTV, and AOL. Lauren sees marketing at Square as the growth engine, and her team is responsible for the brand, the perceptions, and the acquisition of new customers. In this episode, Alan and Lauren discuss Square's business model, how it has dimensionalized and expanded over the years, the impact of data on Square's marketing efforts, and the incrementalism and principled risks that marketing organizations need to take in order to be competitive. Square started in 2009 with the purpose of enabling any individual or business to participate and thrive in the economy with the little white card reader. Now, 14 years later, they have a full ecosystem of software and hardware that allows companies of all sizes to run their entire operation through Square. With such a diverse audience, Square thrives on implementing an audience-first marketing perspective. By focusing on key audiences and tailoring messaging for each, Square is able to drive discoverability and cultivate relationships with a variety of different demographics and businesses in all sectors and scales. Square is very data-driven and informed, so everything they do and plans for is tied back to the overall strategy, metrics of success, and business results. Their category is competitive, so they have to be responsive and adapt quickly while also being smart with their risk-taking. Lauren tells us taking small incremental risks gives them space to break through and try new things. Thankfully, experimenting and learning from failures is in the DNA of Square, and that serves them well in being innovative.In this episode, you'll learn:The benefits and challenges of implementing “audience first” marketingHow incrementalism, principled risks, and a culture of learning drive innovation at SquareLaurens take on marketing cuts in light of an oncoming recessionKey Highlights: [01:30] A cross-country pandemic move[05:00] Where Lauren got her start and how she ended up at Square[09:00] What is Square today[10:30] How does Lauren think about marketing role in driving growth [12:00] What has Lauren learned over the past 6 years at Square?[13:20] How is Lauren using data to inform her marketing efforts?[15:40] Data in understanding long-term investments [16:48] Marketing mix modleing [19:05] Educating a variety of audiences[21:40] Audience first marketing [24:30] Marketing cuts in light of an oncoming recession [27:50] Benefits of constant communication and transparent decision making [30:00] The impact of her first job and being a boy mom[32:30] Advocate for yourself and trust your intuition [34:30] Generative Ai and unlocking TikTok [36:00] Trends and subcultures to watch [38:45] Returning to a beginners mindset Thank you to our sponsor:PartnerHero: to waive set-up fees, go to https://www.partnerhero.com/marketingtoday and mention “Marketing Today” during onboarding! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

Knowing your audience is central to any marketing strategy. Of course, knowing your audience is a constant practice of learning and adapting to how your audience evolves. Higher education institutions have unique challenges in that their audiences are multigenerational, ranging from prospective students to senior decision makers in business and government. In this session, Amy Jaick, Chief Marketing and Communications Officer at Columbia Business School provides insights on how to identify your audience and engage with them where they are, evolve alongside them, reach and track your engagements with them throughout their journeys, and how virtual and hybrid events provide exciting opportunities to build everlasting relationships with your brand.

Audience research is absolutely essential to the social marketing process. Unless you truly know the audience's values and needs, you cannot craft a strategy to exchange a new healthier behavior for a competing behavior.In this episode, we discuss some of the obstacles to audience research and how you can do audience research on a shoestring. We also discuss how the focus on the audience makes social marketing a natural fit for approaches that center marginalized audiences and share power with the audience during the research and planning process.Resources:Slater, M. D., Kelly, K. J., & Thackeray, R. (2006). Segmentation on a Shoestring: Health Audience Segmentation in Limited-Budget and Local Social Marketing Interventions. Health Promotion Practice, 7(2), 170–173.Ford, Chandra L, and Collins O Airhihenbuwa. “Critical Race Theory, race equity, and public health: toward antiracism praxis.” American journal of public health vol. 100 Suppl 1,Suppl 1 (2010): S30-5. doi:10.2105/AJPH.2009.171058Ten Tips for Conducting Market Research On a Shoestring Budget | SJ Insights, LLCPlease click the button to subscribe so you don't miss any episodes and leave a review if your favorite podcast app has that ability. Thank you!For more information, visit the Health Comm Central website at: http://www.HealthCommCentral.com© 2022 - 2023 Karen Hilyard, Ph.D. Connect with me on:LinkedIn: https://www.linkedin.com/company/health-comm-central/Twitter: @HealthCommCtrlInstagram: @health.comm.central

In today's digital age, having a well-optimized website is essential for any business looking to succeed online. However, simply focusing on keywords and topics may not be enough to stand out and connect with your target audience truly. Rory Hope of HubSpot joined me on the SEJ Show to discuss integrating actual audience data into SEO strategies to go beyond the basics of critical terms & topics. Learn how to integrate audience intelligence and social listening data into keyword strategies to understand your 'SEO persona.' You'll be able to plan more relevant and engaging content and digital PR (link building) campaigns to generate better results. Many SEOs I know sometimes struggle with integration into broader marketing. I think one of SEO's worst enemies is being in a silo where people see the SEO's role as being purely keywords or having and not having a voice in broader content strategy in strategic discussions. I think SEOs can start to bring in social data to support the reasoning as to why content is being published, to help keyword performance by tailoring it all back to the keyword topic, then building out from there and saying we're listening to these publications and these influences because we've seen that these websites rank for these keywords topics that we want to target. –Rory Hope, 27:53 Social is fascinating because we're looking at the digital marketing pillars –email marketing, social media, marketing search, organic search page search, and the ability to use persona typically are not necessarily integrated into what I would call traditional keyword research. A lot of the tools now have things like intent, which helps, but what does the persona look like, what does the buyer look like, who is the buyer when they're searching for something, and what terms are they utilizing that others may not identify and better filter down into Google. –Loren Baker, 7:17 In the sense of SEO, we're missing out on getting back to the audience and understanding the persona. So I think that audience intelligence tools have a real place at the table within an SEO toolset. –Rory Hope, 26:07 [00:00] - About Rory [04:18] - What is Hubspot's Hustle? [08:01] - Importance of social data in SEO. [20:26] - Key benefits of link acquisition opportunities. [32:28] - How social data can work from an agency point of view. [36:15] - Tips for teams that are spread out worldwide. [38:23] - What C3PO means. Resources Mentioned: The Huste: https://blog.hubspot.com/the-hustle Let's look so, so what you need to think about here is I like to call it audience first SEO. So you know your base layer research, your foundational study remains the same. You are conducting keyword research, clustering keywords into topics, subtopics, intent analysis, and building a keyword targeting planner. I think that's important to know. However, you would use social data to enhance your SEO strategy by integrating data sources from audience intelligence tools. –Rory Hope, 11:04 So I'll reevaluate what will allow you to use social insights and social listening on the influences that you are confident in your SEO personas that search for keyword topics you want to rank that they are engaging with you regularly to enhance your SEO topic model content strategy. Then, you can keep adding relevant thought leadership content there so that it doesn't go stale. –Rory Hope, 19:57 It all goes back to the core of marketing. Understanding your audience, understanding the sociology behind everything they do, what they're talking about, why they're talking about it, and identifying those trends that you feel have gotten lost in SEO. We're so keyword-heavy; everything else, like identifying those trends, isn't necessarily part of it. –Loren Baker, 24:04 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Connect With Rory Hope: Rory Hope is a seasoned SEO and growth marketer who's an expert in digital marketing strategy and leadership. Rory is the Head of Content SEO at HubSpot. He leads the Content SEO team, drives their strategy, and oversees organic growth. He's passionate about sharing his knowledge and helping others implement cutting-edge SEO and growth marketing strategies for their websites or businesses. So, if you want to take your digital marketing game to the next level, you won't miss Rory's insights and expertise! Connect with Rory on LinkedIn: https://www.linkedin.com/in/rory-hope-33a31066/ Follow him on Twitter: https://twitter.com/Roryhope. Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

In the Leadership and Communications section, CISOs of the World, Unite!, 8 things to consider amid cybersecurity vendor layoffs, The Best Public Speakers Put the Audience First, and more! Barracuda just finished an email security survey. We start to dig into the results and the impact for 2023, including: - 86% of respondents in all the countries surveyed said third party email security solutions are essential to keep our Microsoft 365 environment secure - This rises to 92% for respondents in the U.S. - And to 91% for companies with between 250 and 499 employees Also: - Just under one in five (19%) of all respondents said their top email security concern with Microsoft 365 was data protection and the risk of data loss - This rises to one in four (25%) among the frontline IT managers and professionals surveyed   This segment is sponsored by Barracuda. Visit https://securityweekly.com/barracuda to learn more about them!   Visit https://www.securityweekly.com/bsw for all the latest episodes! Follow us on Twitter: https://www.twitter.com/securityweekly Like us on Facebook: https://www.facebook.com/secweekly   Show Notes: https://securityweekly.com/bsw288

In the Leadership and Communications section, CISOs of the World, Unite!, 8 things to consider amid cybersecurity vendor layoffs, The Best Public Speakers Put the Audience First, and more!   Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw288

In the Leadership and Communications section, CISOs of the World, Unite!, 8 things to consider amid cybersecurity vendor layoffs, The Best Public Speakers Put the Audience First, and more! Barracuda just finished an email security survey. We start to dig into the results and the impact for 2023, including: - 86% of respondents in all the countries surveyed said third party email security solutions are essential to keep our Microsoft 365 environment secure - This rises to 92% for respondents in the U.S. - And to 91% for companies with between 250 and 499 employees Also: - Just under one in five (19%) of all respondents said their top email security concern with Microsoft 365 was data protection and the risk of data loss - This rises to one in four (25%) among the frontline IT managers and professionals surveyed   This segment is sponsored by Barracuda. Visit https://securityweekly.com/barracuda to learn more about them!   Visit https://www.securityweekly.com/bsw for all the latest episodes! Follow us on Twitter: https://www.twitter.com/securityweekly Like us on Facebook: https://www.facebook.com/secweekly   Show Notes: https://securityweekly.com/bsw288

Haris Alisic sits down to examine the do's and don'ts of good marketing strategy, identifying your audience through their social media behavior, and how to sift through the data generated by those habits.

As podcasters, we have to remember that the content we create is, first and foremost, for our audience. When it comes to picking our format, deciding on what content to create and choosing guests, it is important that we do so through an audience-centered lens. This week, episode 71 of Listeners to Leads is about putting your audience first! The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.In this episode of Listeners to Leads, my guest Tarek Hossain shares what a video-centered podcast looks like from a planning, content, and guest perspective and actionable steps you can take right now to make sure that the value and guests you are bringing onto your podcast are in alignment with the outcome you want for your audience. Tarek and I also chat about the following: How Tarek's accidental YouTube growth lead to his video-first podcast strategy. Giving yourself permission to start messy just as long as you start something.Keeping your audience front of mind when it comes to choosing guests. Tips and advice for pitching to high-profile guests. The art of strategically following up on guest pitches.When you make decisions for your podcast with your audience front of mind, you'll start to see that reflected back to you in growth and community. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don't forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH TAREK HOSSAIN:YouTubeInstagramTikTokCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Join the Membership

Dani Woolf, founder and CEO of industry leading market research firm, podcast and platform, Audience First, shares brutally honest insights from tech buyers for tech marketers. Her unique perspective on what clients really want. Dani and her collaborators have seemingly accomplished what hundreds of thousands of enterprise organizations and marketing departments could not.She did the hard, meaningful work and shares her results. After countless live, in person, collaborative research, charting and analyzing trends, statistics and economic impact, she has found answers that have eluded marketers for years. All to uncover the secrets of what industry leaders want from their vendor partners, and what client decision-makers clearly do NOT want. Colorful commentary, insight from one of the brightest minds in the industry today. Come meet Dani Wolf behind-the-scenes and catch her anytime at her hit platform Audience First.Want EXCLUSIVE content? We now have have a special offer for those who want Exclusive Member-Only benefits! Subscribe here and sign up for Prime Access Today! (https://glow.fm/cybercrimejunkiesprime/) Get EXCLUSIVE Special Resources, Career Guidance, Cool Documentaries, Exclusive VIDEO Episodes, & Proprietary Security Trainings!Support the show

Dani Woolf, Founder and CEO of Audience 1st, brings her marketing expertise to Hacker Valley to talk about what's broken in the marketer-buyer relationship. Dani's tried and true methods of cybersecurity marketing involve clear messaging, authentic communication, and building trust in an industry where not trusting anyone is the norm. How can cyber marketers break through the negative stereotypes and show cybersecurity buyers that they're authentic? Time-coded Guide: [00:00] Fixing the broken relationship between cyber marketers, sellers, & buyers [04:58] Unrealistic marketing goals vs incorrect marketer perspectives [10:23] Better conversations between marketers & practitioners with Audience First [15:12] Connecting with curious cyber practitioners instead of dismissing them [23:37] Advice for cyber marketers looking to start fresh with content Visit the full episode page on Hacker Valley Studio here: https://hackervalleystudio.podbean.com/e/putting-your-cyber-marketing-audience-first-with-dani-wolfe/ Follow Hacker Valley Media on LinkedIn: https://www.linkedin.com/company/hackervalleystudio/  Join Audience 1st Today Join 570+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/

Dani Woolf, Director of Demand Generation at Cybersixgill and Host of the Audience First podcast, brings her marketing expertise to Hacker Valley to talk about what's broken in the marketer-buyer relationship. Dani's tried and true methods of cybersecurity marketing involve clear messaging, authentic communication, and building trust in an industry where not trusting anyone is the norm. How can cyber marketers break through the negative stereotypes and show cybersecurity buyers that they're authentic?   Timecoded Guide: [00:00] Fixing the broken relationship between cyber marketers, sellers, & buyers [04:58] Unrealistic marketing goals vs incorrect marketer perspectives [10:23] Better conversations between marketers & practitioners with Audience First [15:12] Connecting with curious cyber practitioners instead of dismissing them [23:37] Advice for cyber marketers looking to start fresh with content   Sponsor Links: Thank you to our sponsors Axonius and Uptycs for bringing this episode to life! The Axonius solution correlates asset data from existing solutions to provide an always up-to-date inventory, uncover gaps, and automate action — giving IT and security teams the confidence to control complexity. Learn more at axonius.com/hackervalley Uptycs, analytics for the modern attack surface, observability for the modern defender. Check out Uptycs by visiting them at uptycs.com   What messages are practitioners receiving (or not receiving) from cybersecurity marketers?  One of the domains Dani actively uses is hilariously titled, “WTF Did I Just Read?” This project, inspired by the contextless and confusing messaging cyber practitioners receive everyday, aims to show marketers how to adopt better tactics and more authentic communication with potential buyers. Truth be told, Dani has seen the worst of cyber marketing, and she understands why many marketing teams get a bad rap in the industry. “Frankly, [marketers] are just sending messages that have absolutely no context or need to the buyer, which is just lazy. You have to identify the problem, do a little bit of legwork to see what the buyer is interested in. Who are they really? What are they trying to solve?”   Where do you think we all went wrong, from a cyber marketing perspective? Two factors have contributed to incorrect and inauthentic marketing tactics in cybersecurity, according to Dani. The first is pressure to achieve stressful goals and unrealistic KPIs on marketing teams that should be focusing on quality of communication over quantity of calls or outreach methods. The second is marketers coming into the cyber industry with the false mindset that cyber marketing is just like any other marketing, when in reality, the methods of communication and the relationship with buyers is completely different.  “A lot of professionals coming into cybersecurity think that what they've done in other verticals works in cybersecurity, when in fact it doesn't. I know for a fact it doesn't, because that's how I made mistakes in the security space and that's how [my podcast] Audience First was born.”   Is there a lot of conversation and communication happening between marketers and cybersecurity practitioners? Marketers and practitioners are not communicating in a trustworthy and authentic way, in Dani's opinion. Many marketers fall into the mindset trap of letting the “smart people” in the room talk during meetings and calls, instead of engaging in the conversation. Dani explains that when cyber marketers shut themselves out, they don't learn anything about cybersecurity or about their clients. Not knowing creates a lack of trust and confidence for both sides.  “If we continue to just click on buttons and look at numbers, we're not going to do our jobs any better. I urge anybody listening to foster that bidirectional relationship, to be open to marketers speaking to you, and to be open to speaking to practitioners and asking for feedback.”   How would you compare the average cybersecurity buyer to, for example, other buyers in the technology space?  Despite the stereotypes of cybersecurity buyers being tough or unapproachable, Dani admits that many of her cybersecurity clients are kinder and more empathetic than in other tech industries. However, this kindness and empathy has to be earned, and security professionals aren't always the easiest people to gain the trust of. Dani explains that credibility and authenticity reign supreme in messaging to cyber buyers, because that is the only way to break through the caution many practitioners are trained to have. “Why would I scratch your back? Or, why would you scratch mine if I don't even know who you are? Like, the whole point of security is not to trust everything that you see. So, trust and credibility is a huge part of that, and establishing authentic relationships is a huge part, too.” --------------- Links: Keep up with our guest Dani Woolf on LinkedIn and Twitter Listen to Dani's podcast, Audience First, and learn more about “WTF Did I Just Read?” Check out the Cybersixgill website Learn more about Dani's work on her other Hacker Valley podcast appearances: Breaking Through in Cybersecurity Marketing, Breaking Into Cyber  Connect with Ron Eddings on LinkedIn and Twitter Connect with Chris Cochran on LinkedIn and Twitter Purchase a HVS t-shirt at our shop Continue the conversation by joining our Discord Check out Hacker Valley Media and Hacker Valley Studio

What really gets your new business off the ground — friends or followers? As they say, your “network is your net worth.” But as we say, your audience is the single most valuable asset you can build, one that can support you across multiple products and businesses.  So which should you put first? It's Q&A […] The post MBA2130 Q&A Wednesday: Do I need to build my network or audience first? appeared first on The $100 MBA.

What really gets your new business off the ground — friends or followers? As they say, your “network is your net worth.” But as we say, your audience is the single most valuable asset you can build, one that can support you across multiple products and businesses.  So which should you put first? It's Q&A […] The post MBA2130 Q&A Wednesday: Do I need to build my network or audience first? appeared first on The $100 MBA.

In 2011, Lauryn Bosstick was in college and looking for a community. When a sorority came knocking, Lauryn turned to blogging instead, asking herself the questions every entrepreneur asks: How can I create this and do it better? After 3 years of blogging 7 days a week, Lauryn built Skinny Confidential into a community and a full-time business.    Today, The Skinny Confidential brand garners more than 2 million monthly impressions, and the podcast currently boasts more than 90 million downloads. In addition, Lauryn, alongside her partner Michael, launched a podcast incubator called Dear Media, which focuses on women's voices and narratives.    Listen to Nathan discuss with Lauryn and Michael about: How Lauryn built a loyal following as a college student  The early days of podcasting and how it's evolved Launching the HIM & HER spinoff podcast Launching their first branded product  Strategies to focus on your core audience  Why they've never missed a bi-weekly show Lauryn's book The Skinny Confidential's Get the F*ck Out of the Sun Starting their podcast incubator and identifying talent  And much more media business advice…       Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

Are you thinking about launching your beta offer?   I have an amazing, heated conversation for you all today in this week's episode of Serve Scale Soar®. I had intended to dive into the topic of beta offers with my guest Brittany McBean, but it turned into so much more than that. We talk about building an audience, nailing your messaging, meeting your audience where they are, and more.    Brittany McBean is a launch strategist & conversion copywriter who specializes in anti-sleazy, ethical, high-converting copy for online course creators & educators.    She believes that Black lives matter now and always, marketing needs to help, not harm, and that it's our responsibility to use our platforms to build up, magnify, and support historically and systemically marginalized people.   Through her research-based strategy and copy, she helps industry leaders like Rick Mulready, Brandi Mowles, and Lattice Hudson run multi 6 & 7-figure launches and funnels through clear messaging and ethical marketing practices.    She'll talk just to hear herself talk, but you'll get the least nonsense out of her if you want to talk about ethical marketing, launch strategy, her journey with infertility & mental health, and open adoption. She also believes in the Oxford comma and will fight you on it.   The sky is the limit when we can meet people where they are with your messaging. Tune in to this episode to learn how to do it!    Find the full show notes at www.brandimowles.com/148   Resources Mentioned: Check out Brittany's website: www.brittanymcbean.com Check out her YouTube channel: https://www.youtube.com/brittanymcbean Follow Brittany on Instagram: www.instagram.com/brittanylmcbean Get FREE Research Templates: https://brittanymcbean.com/research Join Beta To Biggie: https://betatobiggie.com/ Additional Resources: Don't forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team: https://www.learnwithbrandi.com/10k Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Many people within today's Messianic sphere of influence recognize the need to interpret the letters of the Apostle Paul from the vantage point of their First Century recipients in the Mediterranean. Yet, many of the same are unwilling to read the Torah from the vantage point of its original Ancient Israelite recipients in the Ancient Near East.

In this episode, Dan Sanchez borrows another concept from the startup world to uncover why audiences grow. He takes the popular company methodology of "product-first" and goes one step further and applies the thinking to audience growth. You'll learn about: The pros and cons of being a "product-first" company How starting a company with an audience-first mindset works better. Practical steps to become more audience focused with your company

Many think that a liberal theology will result from people interpreting passages of the Bible from the perspective of their “original audience” first.

The AdTech industry includes all kinds of digital solutions that collect and process data to form, control, and analyze advertising campaigns. As technology grows, it changes consumer habits, and so, the advertising industry also changes significantly. As a result, AdTech companies and marketing organizations need to adapt.But how do you successfully service customers as a retargeting company? How do you engage with customers to convince them to buy your product or service? Maybe it's best to become a commercial media platform.In this episode of Identity Revolution, Infutor's host Cory Davis welcomes Nola Solomon, SVP, Go-to-Market at Criteo. Cory and Nola get into the opportunities that the transition into a multi-product commerce media platform brings, explain why this could be a good decision, and what progress one can expect. They also discuss working with agencies — not just direct brands — and emphasize that first-party data is crucial for marketing strategies.

In this episode of Out of the Clouds, host Anne Muhlethaler interviews writer, copy editor and journalist Manfreda Cavazza.The two have been collaborating since late 2020, with Manfreda supporting Anne in her writing for the blog and newsletter she publishes weekly for her company, AVM Consulting. They share a number of values, including, among other things, a love of words well used, storytelling and values-driven strategies. In this interview, the Italian-English writer shares stories about her childhood spent between Brazil, Italy and England, her beginnings as a journalist in London covering the retail sector, and her adventures sailing around the world for a year with her husband and two young daughters. Manfreda loves to talk about voice - the importance of purposeful writing and tone - as a tool for brands or freelancers to leverage when crafting their message so they find the right audience. The two talk about thinking of the audience first, why they dislike the word “content,” and how we could all do well to remember to use a little humour in writing copy. For anyone who cares about how writing can support connection with your clients or audience, this is a wonderful interview full of applicable insights. Happy listening! ***Selected links from episode You can find Manfreda at https://www.manfredacavazza.com/or on LinkedIn and Instagram @freddiewrite78Read Manfreda's travel blog https://smallhandsondeck.wordpress.com/Mahon, one of Manfreda's favorite spots https://en.wikipedia.org/wiki/Mah%C3%B3nPrincess Diana Beach in Barbuda https://www.tripadvisor.com/Attraction_Review-g147253-d11998734-Reviews-Princess_Diana_Beach-Barbuda_Antigua_and_Barbuda.htmlAnn Handley, who Manfreda quotes https://annhandley.com/and writer Anne Lamott https://en.wikipedia.org/wiki/Anne_LamottTony's Chocolonely - https://tonyschocolonely.com/int/enMailchimp's Tone & Voice document - https://styleguide.mailchimp.com/voice-and-tone/Any Human Heart by William Boyd - https://en.wikipedia.org/wiki/Any_Human_Heart***If you enjoyed this episode, click subscribe for more, and consider writing a review of the show on Apple Podcasts, it helps people find us and also helps to secure future guests. Thank you  so much for listening! For all notes and transcripts, please visit Out Of The Clouds on Simplecast - https://out-of-the-clouds.simplecast.com/  Sign up for Anne's email newsletter for more from Out of the Clouds at https://annevmuhlethaler.com. Follow Anne: Twitter: @annvi  IG: @_outoftheclouds 

In this episode, Dan Sanchez borrows an other concept from the startup world to uncover why audiences grow. He takes the popular company methodology of "product-first" and goes one step farther and applies the thinking to audience growth. You'll learn about: The pros and cons of being a "product-first" company How starting a company with an audience-first mindset works better. Practical steps to become more audience focused with your company

We'll be talking about how to put your audience first when communicating to them, whether it's through reports, data viz, presentations or whatever other form of communication. I gave a version of this training to the Phoenix Tableau User Group in Dec 2021 (the training covered more than just this topic) but I think you can benefit from this material as well. You can find show notes here: https://trending-analytics.com/episode-4-how-to-put-your-audience-first-when-communicating-data/ --- Send in a voice message: https://anchor.fm/communicatingdata/message Support this podcast: https://anchor.fm/communicatingdata/support

On the last episode of 2021, Jonathan and Brett discuss the number one trait of the modern-day marketer, putting the audience first. Gone are the days of the me-centered marketers that are blinded by hitting their KPI goals. It's critical to build trust with your audience, truly understand their needs, and make it easy and accessible for them to come to you when they're ready. The Juice wishes you a restful holiday break and a happy New Year.  Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn