Podcasts about audience first

A lot of podcasters stay busy because busy feels productive, but there's a difference between constantly posting content and building something listeners actually return to. The morning show cast and crew talk about why so many creators feel stuck even while publishing nonstop, and how growth often comes down to knowing your audience instead of chasing every trend. There's also a bigger conversation about patience, strategy, and whether the work filling your schedule is truly helping your show move forward. By the end, you may start asking yourself: are you growing your podcast or just staying busy?Episode Highlights:[03:24] Survey Stats on Podcast Growth[06:06] Audience First with Ralph[11:00] Less Content, Bigger Milestones[15:53] Escaping the Hamster Wheel of Growth[18:48] Monetization Backwards Explained[26:21] Why Podcasting Feels Harder Now[29:43] Consistency Alone Is Not Enough[31:31] Stop Chasing Algorithms[33:01] Get Them and Keep Them[51:02] What Is Working Right NowLinks & Resources:RSS.com Podcast Hosting:https://rss.com/blog/podcaster-insights-survey/Ralph's blog post link:https://www.contentcreatorsaccountant.com/blog/is-podcasting-dead/Feature Your Podcast on the Podcasting Morning Show:https://PodcastingMorningShow.com/spotlightThe Podcasting Morning Show:⁠⁠www.podcastingmorningshow.com⁠⁠Ways to Watch or Listen:⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://www.podcastingmorningshow.com/joinus/Meet the PMS Cast and Crew:⁠⁠https://podcastingmorningshow.com/people⁠⁠Join The Empowered Podcasting Facebook Group:⁠⁠www.facebook.com/groups/empoweredpodcasting⁠⁠⁠Book A Free Call With Marc:https://calendly.com/ironickmedia/freestrategycallApplication To Submit Your Show For Evaluation:⁠⁠⁠⁠⁠https://podcastingmorningshow.com/eval⁠⁠Join us every other Monday at 8 AM ET for the Obsession Worthy Podcasts:⁠⁠⁠http://podcastingmorningshow.com/owp/⁠⁠Join us LIVE every weekday morning at 8 am ET (US) on ⁠Clubhouse⁠: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcastingmorningshow.com/clubhouse⁠⁠EPC3 Speaker Application:⁠⁠ ⁠https://empoweredpodcasting.com/speakersPowered by⁠⁠⁠ ⁠iRonickMedia.com⁠⁠⁠⁠ and⁠ ⁠ContentCreatorsAccountant.com⁠⁠Send in your mailbag questions:⁠⁠⁠⁠ https://www.podcastingmorningshow.com/contact/⁠⁠⁠⁠ or ⁠marc@ironickmedia.com⁠Want to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here:https://podmatch.com/hostdetailpreview/1729879899384520035bad21b

Stop cranking stuff out. That is the first move John Henkel wants every product marketer to make before they touch another asset. In this episode of Content Amplified, John, who leads product marketing for the AV segment at Netgear, shares how he keeps content tied to a real user and a real purpose instead of a list of specs. John walks through where engineering-led companies drift away from the problem they actually solve, how he uses trade-show conversations and weekly sales-team meetings to validate the user before a piece ships, and the trick of picking up the phone to get integrators invested in feedback so they tell you what is wrong instead of saying "looks great." He also shares the simple spreadsheet audit he is running right now at Netgear, mapping every asset to its audience and desired action so the team can see what to keep, kill, or rebuild. If your content calendar is full but your sales team is not asking for what you ship, this one is for you.About JohnJohn Henkel leads product marketing for the AV segment of Netgear's business division, where he has spent the last six and a half years bridging the AV and IT worlds. Before Netgear, John spent roughly fifteen years as a video editor making commercials and longer-form content, then moved to the manufacturer side at a series of AV companies, picking up product management, tech writing, and marketing along the way. He describes himself as a marketer who learned the craft from the user side of the equation, which shapes how he thinks about every piece of content his team ships.Show Notes- Connect with John on LinkedIn: https://www.linkedin.com/in/henkel/Text us what you think about this episode!

When ad performance drops, most people start changing everything at once. This episode will help you figure out where the real problem is so you can stop guessing and start making smarter fixes.  Website: https://philgrahamdigital.com

A Podcast Co-Host Relationship sounds fun until different personalities, expectations, and creative habits start crashing into each other behind the scenes. In this episode, our cast and crew talk about what actually keeps a co-host partnership working, from handling conflict and sharing responsibilities to knowing when somebody's carrying too much of the weight. There's also that moment where a co-host stops feeling like just another voice on the mic and starts feeling like the reason the show works at all. By the end, you'll probably think a little differently about the conversations happening before and after the record button gets pressed. Episode Highlights:[00:00] Welcome and Topic Setup[02:41] Why Co-Hosts Matter[05:27] Rage Quit to a New Co-Host[09:01] What Makes Chemistry Work[11:04] Goals and Audience First[17:14] Communication Like a Marriage[18:52] Co-Host Prenups and Producer Roles[23:09] Workflow and Division of Labor[30:18] Finding a Co-Host[33:58] Podcasting with Spouses[52:45] Final Takeaways and Wrap-UpLinks & Resources:John Jamingo and The Duchess:https://www.boomerbunker.com/Feature Your Podcast on the Podcasting Morning Show:https://PodcastingMorningShow.com/spotlightThe Podcasting Morning Show:⁠⁠www.podcastingmorningshow.com⁠⁠Ways to Watch or Listen:⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://www.podcastingmorningshow.com/joinus/Meet the PMS Cast and Crew:⁠⁠https://podcastingmorningshow.com/people⁠⁠Join The Empowered Podcasting Facebook Group:⁠⁠www.facebook.com/groups/empoweredpodcasting⁠⁠⁠Book A Free Call With Marc:https://calendly.com/ironickmedia/freestrategycallApplication To Submit Your Show For Evaluation:⁠⁠⁠⁠⁠https://podcastingmorningshow.com/eval⁠⁠Join us every other Monday at 8 AM ET for the Obsession Worthy Podcasts:⁠⁠⁠http://podcastingmorningshow.com/owp/⁠⁠Join us LIVE every weekday morning at 8 am ET (US) on ⁠Clubhouse⁠: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcastingmorningshow.com/clubhouse⁠⁠EPC3 Speaker Application:⁠⁠ ⁠https://empoweredpodcasting.com/speakersPowered by⁠⁠⁠ ⁠iRonickMedia.com⁠⁠⁠⁠ and⁠ ⁠ContentCreatorsAccountant.com⁠⁠Send in your mailbag questions:⁠⁠⁠⁠ https://www.podcastingmorningshow.com/contact/⁠⁠⁠⁠ or ⁠marc@ironickmedia.com⁠Want to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here:https://podmatch.com/hostdetailpreview/1729879899384520035bad21b

In this episode of The Simple and Smart SEO Show, Crystal Waddell continues her conversation with Angela Skane about creating SEO content that goes beyond keywords and actually connects with your audience. ✨Angela explains why businesses should stop obsessing over every possible long-tail query — especially in the age of AI search — and instead focus on deeply understanding their target audience.Because when you understand your audience's pain points, motivations, emotional triggers, and environment, you can create content that feels more human, more helpful, and more persuasive.

In this episode of Wisdom's Table, I, Rachel Wortman, dive into a topic that many of you have been curious about: starting a business from scratch. Whether you're currently in a job but dreaming of entrepreneurship or you're in the early stages of launching your own venture, this episode is designed to guide you through the essential steps to take when building a business from zero.   If you are already established in business I've snuck in some goodies in this episode for you too! Enjoy!   Ready for a business mentor who can take you to the next level? We need to connect! Reach out HERE and start the conversation. I would love to share the different ways I can work with you.   TIMESTAMPS 00:00:01 - Welcome to Wisdom's Table Introduction to the podcast and its focus on growth in various aspects of life. 00:00:27 - Diving into Business Startups Introduction to the topic of starting a business from scratch and common misconceptions. 00:01:19 - The Importance of Validation Discussion on the necessity of validating business ideas and understanding market demand. 00:03:06 - Identifying the Problem The first step in starting a business: identifying the problem your business will solve. 00:04:40 - Personal Story: The Removable Poster Idea Rachel shares her experience with a college project that highlights the importance of market demand. 00:08:02 - Exploring Market Pain Points Questions to consider when testing your business idea and understanding customer needs. 00:09:05 - Do You Need an LLC? Clarification on the necessity of forming an LLC and when it is appropriate. 00:10:29 - Building Smarter and More Stable The importance of building a business in a stable manner, focusing on audience engagement. 00:12:24 - Audience First, Product Second Emphasizing the need to build an audience before launching a product. 00:15:44 - Let Sales Be the Test Understanding that sales are the clearest indicator of a business idea's viability. 00:16:44 - Finding a Mentor Advice on how to find a mentor to guide you through the business startup process. 00:18:01 - Refining Your Business Idea The importance of being flexible and open to changes in your business concept. 00:20:08 - Taking Action and Preparing for the Leap Encouragement to take actionable steps while maintaining financial stability. 00:22:02 - Final Thoughts and Encouragement Wrapping up the episode with a call to action and encouragement for listeners.

In this teaching segment, Nina Clapperton breaks down her "audience-first, algorithm-second" SEO approach that has powered her consistent $600K years. She reveals why traditional SEO tactics like keyword density and skyscraper content are outdated, and shares her simple framework for creating content that actually converts. Nina also provides insider insights on how AI search is changing the game and why hyper-specific, zero-volume keywords are becoming more valuable than high-traffic generic terms.Topics CoveredThe SEO Sales Funnel: Moving people from "I didn't know this was a thing" to "take my money"Why 20 strategic posts outperform 400 generic onesThe death of skyscraper content and rise of "modern skyscraper" approachHow to use Google's feedback system to improve search resultsAI search personalization and query fan-out explainedZero volume keywords as audience-first SEO strategyRole-playing techniques for understanding your ideal customer's search behaviorWhy user-generated content beats generic press coverageMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

From ₵1,500 table-top hustle to branded plantain empire: Why discovering your gift early beats university degrees - and the brutal truth about family betrayals, contract-free partnerships, and the calculated risk-taking that separates victors from victims of poverty. In this explosive episode of Konnected Minds, Felix Afutu - founder of McPhilix plantain chips and Ghana's only branded plantain production company - dismantles the safe-path fantasy keeping young African entrepreneurs trapped in white-collar job cycles while real businesses get built under abandoned trees by kids who calculated their future salary at 20 and said "no." This isn't motivational business talk from Instagram gurus - it's a raw breakdown of why a young man from a broken home chose the roadside over tertiary education despite family expectations, why identifying your target audience before starting means choosing between Airport Residential, Spintex, and East Legon instead of selling to everyone, and why the partnership betrayals that sent him to police stations and turned family members into business competitors taught him the contract lesson most entrepreneurs learn too late. Critical revelations include: • The community value question: what problem exists in my community, and what exceptional value do I carry that can impact the community while generating income? • Why cooking was the discovered gift - no culinary school, just natural ability to prepare any local dish and perfect new recipes overnight • The food business exposure ladder: working with caterers, frying bread, selling yam chips, yam trophy, Ban Koon - multiple experiences across different food trades before discovering the gap • Why plantain chips was the chosen path: people were selling it in tight rubbers on the street, but nobody was packaging it to appeal to a specific caliber of clientele • The senior high school packaging knowledge: learning how to package a product to make it appealing to a certain level of client - not branding yet, just packaging • The target audience calculation: looking for working-class, business-class communities where people are too busy to cook and need quick snacks they can carry anywhere • The three community options: Airport Residential, Spintex, East Legon - calculated choices based on where the target audience lived • Why university was rejected early: discovering strengths and weaknesses early, calculating monthly salaries, envisioning goals before 30, and realizing the white-collar path couldn't get him there • The 50-50 risk acceptance: either you fail and get experience, or you win and become a victor - no regrets, only lessons learned • The ₵1,500 startup structure: family and friends contributed ₵100, ₵50, ₵500 loans - combined into capital for table, stove, gas, plantain, oil, salt • The packaging range: rubber packets ranging from ₵2-3 depending on size - nothing fancy, just standardized basic packaging on a table top • The partnership ignorance trap: wanting to help relatives and friends because of personal struggle, starting with multiple partners who eventually dropped out • The corporate branding pioneer move: opening a shop at American House to sell corporate gifts when corporate branding wasn't big in Ghana yet • The diversification strategy: using plantain chip profits to invest in other businesses while maintaining focus on the core brand vision • The family betrayal reality: a relative managing the corporate shop demanded partnership, got rejected, separated - then opened the same corporate business three days later right next door • The contract lesson learned too late: trust is good, but controls are better - Africans are great until you put a contract in place, then suddenly they don't want to do business anymore • The inexperience admission: just a young guy making money who wanted to support family and friends around him - no contracts, no legal protection, just trust that got betrayed The conversation reaches its uncomfortable peak with a truth that destroys family-first business fantasies: when you start making money as a young entrepreneur, relatives and friends will want to be part of your success. They'll help you manage shops, work alongside you, celebrate your growth - until the business becomes profitable enough to replicate. Then the same family member who rejected your partnership offer will open the exact same business three days after separation, right next to your shop, using everything they learned while working with you. And because there's no contract, no legal protection, no controls in place - you can only watch as trust becomes competition and family becomes your biggest business threat. IG: https://www.instagram.com/derrick.abaitey YT: https://www.youtube.com/@DerrickAbaitey Join Konnected Academy: https://konnectedacademy.com/ #Podcast #businesspodcast #AfricanPodcast

Send us a textImagine boosting engagement by 400% without changing your product, only your story. That's the promise Park Howell delivers as we dive into why audiences don't care about what you make—they care about what you make happen in their lives. Park, an Emmy-winning business storytelling coach and author of Brand Bewitchery and The Narrative Gym for Business, breaks down the ABT framework—And, But, Therefore—and shows how it turns intuitive storytellers into intentional communicators who move people to act.We explore the most significant mistake even seasoned marketers make: telling stories from the brand's point of view. Park reframes the job with crisp language and practical examples, revealing how ABT aligns perfectly with the brain's preference for agreement, contradiction, and consequences. You'll hear why outcomes beat offerings, how to embed emotion with “because,” and how ABT builds trust through understanding, appreciation, and empathy. Then we scale from message to strategy with Park's 10-step Story Cycle System, adapted from the Hero's Journey and shaped for modern brands.For leaders navigating Web3 and AI, clarity is the new competitive edge. We talk through audience triggers for traditional CEOs and CMOs—fear of complexity, demand for ROI, desire to be future-ready—and show how to turn vague tech buzz into practical, measurable growth. Park also introduces Story Cycle Genie, an AI-powered platform that audits your current story, identifies gaps, and drafts ABTs, positioning, and value propositions in hours instead of months, keeping your content on brand and on brain.If you want story frameworks that work in pitches, decks, emails, and everyday conversations, this conversation gives you the tools and the language. Subscribe, share with a colleague who needs sharper messaging, and leave a quick review to help more marketers discover the power of ABT.This episode was recorded through a Descript call on October 28, 2025. Read the blog article and show notes here: https://webdrie.net/audience-first-storytelling-that-sells-with-park-howell..........................................................................

In this episode of The Association Insights Podcast, host Colleen Gallagher sits down with Julie McDowell, Director of Strategic Communications & Digital Content, and Becca Battisfore, Senior Content Strategist, at the College of American Pathologists (CAP) for an in-depth look at how a legacy association is modernizing its approach to content, data, and digital engagement.From managing messaging across member and customer audiences to aligning analytics with KPIs, Julie and Becca share how the CAP's digital team of five supports 18,000 members and countless laboratories worldwide—all while driving measurable impact.

Being smart isn't the problem.  You can be brilliant and still invisible. What may be super clear to you doesn't always resonate to others.  And as a result, people don't remember or care about what you have to say. Genea talks with Brian Miller, a message design expert who teaches people how to explain big ideas in ways that actually stick. Brian works with scientists, researchers, and industry leaders, but the lessons here? They're for anyone who needs people to understand them. Entrepreneurs. Leaders. Creatives. Coaches. Experts. And even Parents.   If you've got something to say and people aren't getting it, this episode is for you. This conversation gets real about communication:

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode, Arthur Querou, founder of Vibe.co, and Adam Terry, CEO and co-founder of Cantrip Seltzer, unpack how Cantrip (a hemp/THC beverage brand) uses Vibe.co to turn streaming TV into a performance acquisition channel — not just branding. They dig into targeting, creative strategy, measurement, and scaling in a regulated vertical.What you'll hear:Why CTV is more than just prestige — how hyper‑targeted performance TV delivers ROASHow Vibe.co's identity-first model differs from inventory-first CTV platformsCreative strategies that work (and decay) in this new channelLessons in scaling — starting with retargeting, measuring incrementality, managing creative fatigueThe future: AI + hyper-personalization in TV adsKey moments to listen for:Adam's early success in 3–4× ROAS within weeks of testing CTVArthur's view that “Vibe buys identity first” as a core differentiatorTheir predictions on AI-generated individualized adsIf you're a performance marketer or DTC founder curious about how streaming TV can actually move the needle — especially in restricted verticals — this is a must-listen.Learn more about Vibe.co here: http://vibe.co/Timestamps00:00 - How Vibe Differs from Other CTV Platforms02:00 - Why Cannabis Brands Thrive on Vibe04:00 - Measuring ROAS and Performance on Vibe07:00 - Hyper Targeting and Buyer Profiles Explained10:00 - How Cantrip Uses Data for Smart Targeting12:00 - Scaling CTV Campaigns vs. Meta Ads15:00 - Why TV Ads Build Trust and Prestige17:00 - Buying Identity vs. Inventory in CTV20:00 - Cantrip's Path to Profitable CTV Ads23:00 - Using AI Tools to Create Effective CTV Ads25:00 - What Type of Creatives Work Best on CTV27:00 - The Future of AI-Generated Ads on TV29:00 - How Vibe Uses Household-Level Data for Targeting32:00 - Hyper-Personalized Ads and The Future of Targeting33:00 - Vibe's Growth Story and CTV Momentum35:00 - Incrementality, MMM, and Measuring CTV Success36:00 - Cantrip's Q4 Plans and the Rise of AI Creators37:00 - How to Get Started with Vibe.coHashtags#CTV #StreamingAds #PerformanceMarketing #DTC #AdTech #VibeCo #Cantrip #ConnectedTV #AIAds #MediaBuying #Programmatic #DigitalAdvertising #MarketingStrategy #BrandGrowth #AdPerformance Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

#177: Oh this is a good one. This episode dives into the reinvention of sports marketing. Fame Sport is on a mission to drag sports partnerships out of 2010 and into the data-driven, story-first era. And Pat sits down with two of the people making that happen: Lynne Robertson and Patrick Campion. Here a just a few of the key themes & takeaways: Audience First, Not Team First: Too many brands lead with "I want to partner with the Brewers." Fame Sport flips it—start with who you want to reach. The right audience might be rodeo fans, WNBA followers, or college athletes, not just pro teams. Sports Marketing ≠ Logo Placement: The old playbook of impressions and signage is dead. The new model blends storytelling, data, and digital media to drive consideration and conversion, not just awareness. Brands & Teams Both Need Help: Half of Fame Sport's work now comes from helping teams and leagues modernize their own marketing and data strategies, not just brands. Massive Growth Ahead: Despite flat overall marketing budgets, CMOs plan to increase sports marketing spend by 40%, with 28% entering the space for the first time—even though 76% admit they can't measure ROI. Big opportunity, big confusion. Connect with Lynne here: https://www.linkedin.com/in/lynnerobertson/ Connect with Patrick here: https://www.linkedin.com/in/patrick-campion-fs/ Want more info on Fame Sport go here: https://famesportco.com/ Connect with Pat here: pmcgovern@ascedia.com Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

This week's episode of Win The Hour, Win The Day Podcast interviews, Scott Murray. Does your content sound more like an ad than a real conversation? Join us as Scott Murray shares his STAMP method to help you make content that feels human and connects with your audience. In this powerful talk, you'll learn:-Why most content fails to connect with people today.How to use the STAMP method to humanize your content.The role of self-awareness before you hit publish.-Why two-way conversations beat one-way marketing.-How adaptability and meaningful language build trust.Simple ways to lower audience defenses and earn attention. Get ready to learn how to create content that feels natural, builds relationships, and keeps your audience coming back. Win The Hour, Win The Day! www.winthehourwintheday.com  Podcast: Win The Hour, Win The Day Podcast  Facebook: https://www.facebook.com/winthehourwintheday/LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast You can find Scott Murray at:Website:  https://www.scottmurrayonline.com/LinkedIn: https://www.linkedin.com/in/scmurray/ #HumanizedContent#AudienceFirstMarketing#KrisWard

Jen Moss is the Co-Founder and Chief Creative Officer of JAR Podcast Solutions, a leading branded podcast agency working with clients like Amazon, lululemon, Cirque du Soleil, Wharton, and Deloitte. A former radio producer, journalist, and award-winning writer, Jen brings decades of storytelling experience to every show she touches. She's worked with CBC, Roundhouse Radio, and the National Film Board of Canada's Digital Studio. She's written for theater, film, new media, and short fiction—and now brings that creative depth to brand content. She's also a creative writing instructor at the University of British Columbia, where she teaches the next generation of podcast storytellers. Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™ #StoryOn! ≈Park

Think you know your customer? You might be wrong. And that's costing you.  Daniel sits down with Rachel Waldstein, VP of Global Strategic Consulting at Wunderkind, to explore how today's top brands balance personalization and privacy.  Money isn't the only currency around here…it's also about trust. Rachel walks through how Marketers can collect and activate first-party data without crossing the line, and how to shift KPIs as privacy regulations and platform changes reshape what really matters. And, Rachel describes her 15-touch customer path: a plan to meet customers where they are located. From email to SMS, to scouring Reddit pages and beyond, where are your customers located? How does AI play a role in this? If you're planning on using customer data to drive decisions AND care about their privacy while doing your job, this is the episode for you.  Wunderkind is a global performance marketing solution powered by AI, data, and identity. To learn more, visit: https://www.wunderkind.co/ Follow Rachel: LinkedIn: https://www.linkedin.com/in/rachel-waldstein/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In dieser Episode spreche ich mit Alastair Lewis, CEO und President der FIPP – der Federation Internationale de la Presse Periodique, die 1925 in Paris gegründet wurde und 2025 ihren 100. Geburtstag feiert.Wir beleuchten, wie sich die Organisation bis heute entwickelt hat, und schauen auf die großen Themen, die die Publishing-Branche bewegen – allen voran künstliche Intelligenz, neue Geschäftsmodelle und die Frage nach dem Wert von hochwertigem, menschlich erstelltem Content.Ein Schwerpunkt unseres Gesprächs ist der FIPP World Congress, der vom 21.-23. Oktober 2025 in Madrid stattfindet. Mit dem Code "ILOVEMAGS" sparen Sie fast 20% auf den regulären Eintritt: ⁠fippcongress.com/register⁠Themen der Episode:100 Jahre FIPP: Von den Anfängen in Paris bis zur globalen Medienorganisation heuteWarum der FIPP World Congress in Madrid das Branchenevent des Jahres istAgenda-Highlights: Keynotes, Case Studies, Workshops und AI-DiskussionenDie wichtigsten Trends im Publishing: KI, Audience First, Diversifizierung der ErlösmodelleWarum menschliche Redaktion, Authentizität und Markenvertrauen im digitalen Zeitalter wichtiger denn je sindAnmeldung zum FIPP World Congress 2025 in Madrid: fippcongress.com/registerMehr über FIPP: ⁠https://www.fipp.com⁠

“As a credit union, you can compete on an incredibly, if not the most influential video medium that's out there, in television.” - James KaranasiosThank you for tuning in to The CUInsight Network, with your host, Robbie Young, Vice President of Strategic Growth at CUInsight. In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.My guest on today's show is James Karanasios, National Account Manager at TriAD CTV®. James shares his unique journey into the credit union industry, starting out with a passion for music and eventually finding his way into the world of data, identity resolution, and connected TV advertising. Hear how Triad CTV®'s mission is to be "audience first" - helping credit unions leverage the power of connected TV and streaming advertising to reach and engage their target communities.In our conversation, we discuss the educational aspect of Triad's work—helping credit union marketers understand how streaming TV is changing and how to maximize its impact. James highlights the importance of keeping the creative personal and authentic to truly connect with the intended audience.James also looks ahead and shares Triad CTV®'s focus on continuing to provide credit unions with a roadmap for implementing successful CTV programs, as well as creating more opportunities for credit unions to share best practices with one another. The goal is to empower credit unions of all sizes to take advantage of this powerful medium and effectively tell their community-focused stories.As we wrap up, James talks about his love of buying guitars and pedals, his desire to travel to Rome, and lists some albums everyone should listen to. Enjoy my conversation with James Karanasios!Find the full show notes on cuinsight.com.Connect with James:James Karanasios, National Account Manager at TriAD CTV®triadctv.com James: LinkedInTriAD CTV®: LinkedInWant to hear more from James and TriAD? Click here.Article mentioned: “Trust, TV, and Gen Z: The new rules of credit union marketing”

This is the third episode in a special 3-part series sponsored by Drako! Check out the YouTube Interview here:  https://youtube.com/live/fd_t1dFcxZM In this episode, we sit down with Giorgia Howell, Head of Managed Services at Drako, to break down the art and science of smart programmatic advertising. Whether you're a newbie trader or learning how to manage client expectations better, this one's packed with gold. Key Takeaways: Custom targeting is a game changer Use geo-targeting, competitive conquesting, and location data to find the right users in the right places. Don't skip pre-campaign planning Understand your audience before hitting “go.” Market research, demographic insights, and clear campaign goals will make your optimizations easier. Campaigns need love at every stage Georgia walks us through before, during, and after campaign strategies using a real-world example: a nationwide Canadian campaign. Automation is your friend Move beyond manual work—Draco's tools help simplify complex decisions. Talk to your clients! Clear communication and alignment on KPIs = smoother campaign execution and better results. Custom targeting and solid communication aren't just “nice-to-haves”—they're the backbone of high-performing campaigns. Take the time to plan, optimize, and talk it out, and you'll see real results. About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: https://www.heleneparker.com/workshop/ Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Join Here: https://programmaticdigest14822.ac-page.com/executivemembership    Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Timestamp: (00:01) - Welcome to the LinkedIN Live Podcast & guest intro (11:57) - Optimizing Ad Campaigns for Audience Targeting (18:06) - Advanced Audience Targeting Strategies (30:19) - Strategic Campaign Planning and Execution (36:32) - DraKo Team Appreciation and Update   Meet Our Guest: Giorgia Howe https://www.linkedin.com/in/giorgia-howe/  Drako https://www.drakomediagroup.com/  Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker/   Manuela Cortes - Co-Host  Programmatic Digest In Espanol  https://www.linkedin.com/in/manuela-cortes-/ Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/  As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/    Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/@programmaticdigest      Looking for programmatic training/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program  Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course  Join our next workshop by signing up to our waitlist below: https://www.heleneparker.com/waitlist/   

Michelle Rupp is an EMMY and Edward R. Murrow Award-winning journalist and the Founder and CEO of Memorable Results Media, a boutique agency helping small and mid-sized businesses gain media coverage on local and regional TV. Here, she discusses the evolving landscape of local media, how to craft effective media pitches, and how businesses can prepare for a PR crisis.Key Takeaways:- The lasting power of local media- Keeping the audience top of mind- How to be prepared for a crisisEpisode Timeline:2:00 Has local media lost any power recently3:45 The importance of local journalists6:30 Connecting clients with local media outlets 8:45 Making clients newsworthy and timely11:30 Crafting powerful pitches12:30 Three components of a good story13:30 The importance of emotion16:45 How to prepare for a crisis20:30 Interacting with the media in a crisis22:00 Michelle's thought leadership philosophyThis episode's guest:• Michelle Rupp on LinkedIn• Memorable Results Media on Instagram• Memorable Results MediaSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Have you ever watched content that made you feel like you were part of something special, not just another viewer? That's the Chris Ruggiero effect.We sit down with the content creation virtuoso who's turning everyday creators into scroll-stoppers. Chris draws from his decade-plus of live theater experience to reveal how authenticity and audience connection upstage algorithmic tricks every time.Oh - did we mention that he's been on major shows like Ellen Degeneres & James Corden, and even juggled meatballs with LL Cool J & Martha Stewart? Yep. Oh *now* do we have your attention?!You'll discover Chris's unique "audience-first" approach to content strategy that he's implemented for clients through Electric Creative, plus the behind-the-scenes secrets of how he builds serialized shows that keep viewers coming back. From capture strategy to lighting techniques that make viewers feel like they're in the room, Chris breaks down the theatrical elements that transform good content into unforgettable experiences.Whether you're just starting out or looking to level up your existing content, Chris shares actionable insights on creating the kind of entertainment that builds communities, not just view counts. Join us for a conversation that will change how you think about your relationship with your audience.

プロダクト開発/マーケティング手法のひとつで多くの個人開発者や企業に受け入れられているBuild In Public について具体的な手法やおすすめされている理由、気をつけるべきことについて話しました。ProductHuntでの議論 https://www.producthunt.com/p/general/thinking-of-going-build-in-public-smart-move-or-just-extra-workRedditの議論1 https://www.reddit.com/r/Entrepreneur/comments/1i3hdo6/is_it_better_to_build_an_audience_first_or_product/Redditの議論2 https://www.reddit.com/r/startups/comments/19bvwy7/building_in_public_worth_it/Audience First https://medium.com/@rrhoover/building-a-startup-build-an-audience-first-9fbba4f1fa15感想をぜひハッシュタグ #todayILearnedFM #tilfm でつぶやいてください!Your co-hosts:Tomoaki Imai, Noxx CTO https://twitter.com/tomoaki_imaiRyoichi Kato, Software Engineer ⁠https://twitter.com/ryo1kato

In this episode of Not the Same as Last Year, Clare is joined by seasoned event sales and sponsorship expert Richard Morris, who's been transforming how sponsors show up at events for over 25 years.From tired sponsorship packages to cringeworthy on-stage moments, Clare and Richard explore the very real tension between what sponsors want and what audiences need. They share ways to shift the story—from last-minute fixes to building a better approach from the start.This one's a must-listen for planners tired of hearing “but that's what we sold them,” and for anyone trying to align commercial goals with a quality attendee experience.What's Inside:Why "gold/silver/bronze" sponsorship tiers often do more harm than goodHow to avoid the “same as last year” trapTactical ways to tweak sponsor involvement (even if everything's already been agreed)How content teams and sales can work together, not in silosWhy sponsors need help looking good on stage — and how you can give it to themHorror stories (hello, business card in webcam) and how to avoid becoming oneResources:

On this week's episode of The Publisher Podcast we hear from Marissa Zanetti-Crume,  Bloomberg Media's Global Head of Product. Marissa talks about how her product team are collaborators, integrating content, technology, and commercial considerations. We also spoke about Bloomberg Media's newsletter strategy and how its 70-strong newsletter portfolio is a mix of subscriber exclusives and free newsletters positioned to deliver both revenue and reach. Marissa explains how the introduction of a live audio Q&A has given Bloomberg journalists the opportunity to engage directly with their audiences. This season of The Publisher Podcast & Newsletter is sponsored by Memberful, a best-in-class membership solution for independent publishers and journalists who want to diversify their revenue stream and connect with their audience.  Memberful lets you offer membership perks and exclusive content to your loyal audience, giving you full control over who has access to your articles, newsletters, and podcast episodes. Take control of your publishing business this year with Memberful. Visit memberful.com/publisherpod and get started with a free trial.

Kevin Cotch, Sr. SEO Strategy Director at Terakeet, delves into an audience-first approach to SEO. The world of SEO is constantly evolving. Traditionally, the focus in SEO has been on ranking for specific keywords, but this approach has limitations. By taking an audience-first approach to SEO, we can ensure we meet potential customers at the right moments with the most relevant experience to maximize conversions and revenue for our clients. Today, Kevin discusses Terakeet's audience-first approach to SEO.Connect With: Kevin Cotch: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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In this episode of Virtually Live! The Podcast, discover how AI is reshaping patient care, data-driven engagement, and corporate communication. Our guests explore the challenges and opportunities in creating accessible, inclusive, and efficient systems, discussing concepts like “digital twins” and how AI enables more personalized, impactful experiences across industries. Hear their insights on how organizations must adapt to stay connected and inclusive in a rapidly changing world. Get inspired by their perspectives on the future of technology and the transformations needed to build a more connected, resilient world. Don't miss out! If you enjoyed the episode, remember to like, subscribe, and share.

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Dace de la Foret, AVP of Social Media at Nationwide. They discuss audience-first content strategies, the importance of authenticity, and how user- and employee-generated content build trust. Dace also highlights the role of music in branding and how partnerships, like Nationwide's with the NFL, connect with fan bases. He predicts a future in the creator economy driven by niche content, authenticity, and trust.

In this episode of Audience First, Dani Woolf welcomes cybersecurity expert and CISO of CYE, Ira Winkler. They delve into vendor practices, inclusion in cybersecurity events, and the need for meaningful content from marketers. Winkler highlights his initiative, CruiseCon, designed to be inclusive for all levels of professionals, and shares advice on building genuine relationships in the field. The conversation also touches on the challenges and dynamics of cybersecurity conferences like Black Hat and RSA. Key Takeaways: Ensure that events provide access not only to executives but also to practitioners at all levels, enabling broader networking and learning opportunities. Push for an end to the tiered experiences at events like Black Hat and RSA, advocating for equal opportunities and benefits for all attendees, regardless of status. If you're in sales or marketing, do thorough research on your targets. Avoid aggressive, impersonal tactics like cold-calling and spamming LinkedIn. Instead, personalize your outreach. If you're a small cybersecurity startup, target mid-sized companies to build credibility and grow sustainably, rather than immediately chasing large enterprises. Invest in creating thought leadership content that addresses real problems and delivers value to practitioners, rather than just promoting products. As a conference attendee or organizer, push for sessions that offer substantial research and insights, avoiding vendor pitches disguised as informative talks. Advocate for a balance between commercialization and the original mission of conferences like Black Hat, ensuring that they continue to offer valuable content. Whether interacting with current executives or former leaders, always treat individuals with respect and tailor your approach to their unique experiences and needs. Encourage conference organizers to reassess and reallocate session content to maintain high-quality and relevant tracks, ensuring that attendees receive maximum value. Join Audience 1st Newsletter Today Join 1700+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/newsletter  

Send us a Text Message.Sami is a digital marketing strategist focused on helping small to mid-size nonprofits and businesses grow through marketing. She is also the host of the podcast Digital Marketing Therapy, where she supports nonprofits in raising more money online. With extensive experience in digital marketing, Sami specializes in using websites, social media, content, and email marketing to enhance online fundraising and retention efforts.Topics Discussed:➡️ Strategies for Increasing Website Conversions➡️ Importance of Audience-Focused Website Content➡️ Effective Use of AI in Marketing➡️ Consistent Communication and Email MarketingConnect with Sami:LinkedInDigital Marketing Therapy PodcastJoin us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe! Are you tired of posting, commenting, and DMing on LinkedIn without seeing results? If you're ready to turn your LinkedIn efforts into real coaching clients, I've got just the thing. I've created a FREE guide called "How To Leverage LinkedIn To Get Coaching Clients." Inside, you'll discover: The 3-Step Framework to convert your network into paying clients Strategies to boost your reach and impact (without pestering your friends for engagement) The Anti-Sleaze Sales Method that lets you serve more clients while making a real difference Don't let your LinkedIn potential go to waste. Head over to kendracorman.com/leveragelinkedin to download your free guide now. It's time to stop spinning your wheels and start booking those client calls! Remember, your next coaching client could be just one LinkedIn strategy away. Grab your guide and let's make it happen!

We're excited to introduce Matt DiBenedetti, the new Senior Vice President and Executive Creative Director at RKD Group. With over 25 years of experience and a deep commitment to the nonprofit sector, Matt leads our omni-channel Performance Creative practice. His unique expertise in blending data, technology, and creative strategy is set to transform how we support our clients, helping them engage donors in more impactful ways than ever before. Follow RKD Group on LinkedIn, Instagram, and Facebook @RKD GroupFor more information, info.rkdgroup.com/podcast.

Is it more important to get your course out there or grow an audience? In this episode, I'll talk about what my experiences with both. Find out what system I recommend using in order to create a successful launch! SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: Online Course Starter Kit: https://stephaniekase.com/onlinecoursestarterkit EMAIL US! Have any questions or anything you'd love to see covered in an upcoming episode?! Send us an email at podcast@stephaniekase.com! We'd LOVE to hear your thoughts!! FREEBIES! Free Email Class - How to build a powerful email marketing plan to make income in your business: https://stephaniekase.com/emailclasspodcast Free Reels Class: Grow Your Business Reach with Reels (in just 3 hours every month): https://stephaniekase.com/reelsclasspodcast Free YouTube Class: Scale your business with YouTube in just 4 hours/week (no fancy tech required): https://stephaniekase.com/youtubeclasspodcast Free launch timeline: https://stephaniekase.com/timelinepodcast 10 free reels ideas: https://stephaniekase.com/ideaspodcast Instagram Audit Checklist: https://stephaniekase.com/checklistpodcast Free Sample Posting Schedule: https://stephaniekase.com/postingscheduleyt MY SHOP PRODUCTS! Reels Mini Course: https://stephaniekase.com/reelsminicourse Inbox to Income: https://stephaniekase.com/inboxtoincome YouTube for Business: https://stephaniekase.com/youtubeforbusiness Plug & Play Reels Ideas: https://stephaniekase.com/plugandplayreels Online Course Starter Kit: https://stephaniekase.com/onlinecoursestarterkit LET'S BE FRIENDS! Our Business Education Instagram: https://instagram.com/stephanielynnkase Join my free weekly newsletter: https://stephaniekase.com/community Website: http://www.stephaniekase.com Blog: http://www.stephaniekase.com/blog MY MUST-HAVE PROGRAMS! Manychat! Get started for free: https://stephaniekase.com/manychat Kajabi! 30 day free trial: https://stephaniekase.com/kajabi HoneyBook! Get it for 50% off: http://share.honeybook.com/stephanie98736 Later! Plan your Instagram feed & get 10 free posts: https://later.com/r/stephanie_brann Flodesk for email marketing! Get 50% off: https://flodesk.com/c/STEPHANIEKASE The Legal Paige contract templates! Code "STEPHANIE" for 10% off: https://thelegalpaige.com/?aff=69 Canva for easy graphic design: https://canva.7eqqol.net/6J50E Hanging Wall Calendars from Kat Schmoyer: https://creative-at-heart.mykajabi.com/a/2147501202/nCqn6EzU EM Shop website templates! Code "STEPHANIE" for 12% off: http://www.stephaniekase.com/emshop FAVORITE CONTENT CREATION TOOLS: Blue yeti mic: https://bit.ly/3iV18Dv Vocal Booth Box: https://bit.ly/3ibTXH4 Pop Filter: https://bit.ly/3q7SSoe White Ring Light: https://bit.ly/3nkaUCj Photography camera: https://bit.ly/3GEqTmm DISCLAIMER: Some of the links above may be affiliate links, which means that at no cost to you, I may make a small commission when you click the links and complete a purchase. I never recommend anything I don't truly love! :)

Time magazine has called 2024 the ultimate election year, with people going to the polls from India to the UK and America. Rolling election coverage gives publishers the opportunity to keep audiences updated, but also include their opinions in reporting. This is the latest in our Media Briefs series of short, sharp sponsored episodes – just 10 to 15 minutes – with a senior executive from a vendor working with publishers to make their businesses better. In this episode, Peter speaks with Naomi Owusu, Co-Founder and CEO at Tickaroo, a leading supplier of news and sports media solutions which enable publishing organisations to engage with their audiences in real-time. We spoke about how live blogging can be used to engage audiences with election coverage, but also how it can be used to bring community voices into regular local reporting. This Media Briefs episode is sponsored by Tickaroo, a leading supplier of news and sports media solutions. Tickaroo develops software and apps that enable organisations to engage with their audiences in real-time and reach their monetisation goals. Its live blogging software is used by media houses, event organisers, and professional sports clubs and associations. The live content software combines professional digital storytelling and live reporting, with over 72,000 journalists relying on its digital publishing software, available as a native app and web application. Learn more about Tickaroo's media solutions on their website.

Kiki Von Glinow is the founder of Toast Media Group, sharing with us a decade of experience at the intersection of editorial and data. With a background as a journalist and the former Head of Growth at the Huffington Post, Kiki is known for her expertise in marrying data and storytelling. Her agency serves startups, small businesses, and Fortune 500 companies, including clients like Bodily Scene, Mindbody Green, and Domino magazine. Kiki's approach centers on cultivating engaged audiences and unique communities, emphasizing the impact and value of marketing strategies. In this episode, we explored mission-driven marketing, community building, purposeful storytelling, and data-driven approaches to growing your engagement.    The key moments in this episode are: 00:06:13 - Referrals and Advocacy in Marketing 00:14:33 - Navigating Trends in Marketing 00:16:31 - Quality Over Quantity in Content Creation 00:19:07 - Platform Changes and Content Strategy 00:24:44 - 2024 Marketing Imperatives 00:27:01 - Balancing Automation and Personalization   Connect with Kiki Von Glinow  Website: toastmediagroup.com Instagram: @kikivonglinow Instagram: @toastmediagroup   Connect with Amina AlTai Website: aminaaltai.com Instagram: @aminaaltai TikTok: @theaminaaltai Linkedin:   linkedin/in/aminaaltai   

Emma Tucker was named the editor-in-chief of The Wall Street Journal (and Dow Jones Newswires) in early 2023. She was brought in with a mandate to shake up the Journal in a media market that Emma describes as changed “beyond recognition.” The Journal itself has its own challenges: an aging subscriber base that's pushing 60, a stodgy internal culture and often convoluted editing process that's exacting yet hard to square in the current realities of publishing. Like other publishers (and companies), it also has a restive workforce. Emma and I discuss the changes she's instituted since joining, from the small bore like doing away with honorifics (RIP, messrs) and putting a cat on a front page to the more substantial changes in top personnel and overhauling the WSJ's DC bureau. Her moves even led to a New York piece that wondered, “Who is going to get Tucked next?” (Her deputy is apparently known as an “angel of death,” which is a catchy LinkedIn endorsement.) Some key takeaways from our conversation: Transitioning from a “print ethos.” Print still gives publications heft, and I suspect that will become more valuable in a world filled with synthetic content, much of it utter crap. But that role is more of being a “shop window,” Emma told me the Journal needs a “definitive move away from print” to serving digital audiences rather than seeing the newspaper as a central distribution channel. Adopting an audience-first mindset. It sounds obvious, but the challenge for many publishers is adopting audience-first strategies rather than trying to be all things to all people (and all algorithms). That was the main takeaway from a content review Emma commissioned soon after taking on the top role. Those exercises are usually preludes to organizational change. The main theme highlighted in the review: being an “audience-first publication for people that mean business.” Translation: more investigative pieces, less filler content, more “constructive journalism” that serves audience needs instead of winning Twitter/X. Engagement is the new uniques. The traffic era of publishing has ended. Nobody brags about their ComScore uniques anymore; engagement is the new North Star. That's particularly true in subscription models, which are natural outgrowths of audience-first strategies. With subscriptions, churn is the boogeyman. I found it telling Emma didn't cite traffic numbers but highlighted that the Journal had decreased churn by 6% in the past year. The Journal has a newsroom dashboard that measures KPIs like guest visits, conversion rates, female readership, and young readership.  Other topics we discussed: Why American journalists are prone to navel gazing Balancing the need to attract younger readers without alienating the old codgers How to prepare for the “seismic changes” of AI The need to focus on what makes you irreplaceable

Kevin Cotch, Sr. SEO Strategy Director at Terakeet, delves into an audience-first approach to SEO. The world of SEO is constantly evolving. Traditionally, the focus in SEO has been on ranking for specific keywords, but this approach has limitations. By taking an audience-first approach to SEO, we can ensure we meet potential customers at the right moments with the most relevant experience to maximize conversions and revenue for our clients. Today, Kevin discusses Terakeet's audience-first approach to SEO.Connect With: Kevin Cotch: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Matt Cronin is a  founding partner at House of Kaizen, a consultancy that works with publishers and other companies on recurring revenue growth. House of Kaizen, which is a sponsoring partner of The Rebooting, uses research-backed experiments to foster audience-first engagement. This allows clients to turn total reader revenue into cumulative gains. We discuss how publishers can become truly audience centric, what publishers can learn from other consumer companies and more

Gretta van Riel was 22 when she started her first business: a detox tea that she was mixing, packaging and selling right from her parent's dining room table. The business ended up being a massive success and within 6 months was doing $600,000 a month in revenue! Gretta replicated the success of her first business and launched three more consumer companies, and an agency. They've gone on to do incredibly well—one even sold $1M worth of product in one day! Listen in to see how Gretta did it. In this episode Gretta shares how her first biz gained that early success, her biggest (and most expensive) mistake and how you can avoid it, how to nail influencer marketing in 2024, what she'd suggest for founders today, and SO much more.  Links Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Check out the Australia tour: https://www.femalefounderworld.com/australia-tour-2024  Join the group chat for business besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887   Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Check out Gretta (and her businesses): https://www.instagram.com/gretta?igsh=MWRwdXVsNzRlOGFvdw==    

THE KELLY CARDENAS PODCAST PRESENTS Adley makes and distributes viral content. 35M+ Followers. CEO of Viralish & Viralish House. Audience-First, Viral Marketing. Over 1 Billion Organic Monthly Viewers. @adley on IG /theadleyshow on YouTube, FB, TikTok  JOIN THE VIBE COMMUNITY

E7: You've got big dreams for your life. And you want to build a successful business to make those dreams a reality. But right now, that feels a long way off. But what if it wasn't?What if there was a path where you could leave your current job within 3 months and be on a totally different trajectory? A path that required zero capital, network or reputation to get started?And what if within 5 years that path brought you wild business success and a life on your own terms?Join host Jake Richards (@JakeMRichards) as he sits down with world class content creator, entrepreneur and investor Joe Pompliano (@JoePompliano) to uncover how you can dominate the new age of entrepreneurship through audience-first businesses.Joe went from a regular guy working in finance to building the business of his dreams. And he made that possible by first starting with audience. Only 3 months after starting to post online, Joe had built enough momentum to quit his job all together and went all in on content.Fast forward to today and Joe's dominated the sports business niche. He's amassed over 1 million followers across all social media platforms. He features on major tv networks like ESPN and NBC. He's got the number 1 sports newsletter on substack called huddle up with over 120,000 subscribers. He's worked with F1 teams like Mclaren. He's interviewed people like Dana White, Gary Vee, Francis Ngannou, Lance Armstrong, Ryan Garcia, Barcelona FC president Joan Laporta, the list goes on and on.And off the back of all of this success, Joe's unlocked his biggest dreams in venture capital. Thanks to his audience first approach he's got access to invest in companies like Airbnb, Reddit, Underdog Fantasy, The Premier Lacrosse League and so many more. All in 5 years.Discover Joe's advice for how you can bridge the gap to your dream life by building audience first businesses.Topics discussed:The content creation playbook to quit your job in 3 monthsThe 2 must have ingredients for explosive social media audience growthBuilding an audience-first business: The new age model of entrepreneurshipHow to design your dream life: time & freedom vs building something bigger than yourselfBehind the scenes on investing in ventures like a bagel franchise and the Premier Lacrosse LeagueJoe's frameworks for selecting investment opportunities and assessing risksYou're a lot closer than you think to realising your biggest business ambitions. If you understand and apply Joe's Audience-Business-Investment framework you too can make your dreams a reality.

In this episode, my guest, Alicia Keener, talks about her journey as a professional businesswoman and how she began growing her influence through leveraging LinkedIn and Blogs to reach her ideal audience. Summary In this episode, Brad Parnell interviews Alicia Keener, a director at a Microsoft partner, about her journey and strategies for success. Alicia shares how she started posting daily tips on LinkedIn to help others and how it turned into a way to connect with a larger audience. She emphasizes the importance of progress over perfection and having a positive mindset. Alicia also discusses the value of enjoying the journey and learning from challenges. She encourages entrepreneurs to focus on their audience's needs and to share valuable content. Overall, Alicia's story highlights the power of helping others and embracing the journey. Takeaways Start helping others by sharing valuable content on platforms like LinkedIn. Embrace progress over perfection and have a positive mindset. Enjoy the journey and learn from challenges along the way. Focus on your audience's needs and provide valuable content to build connections. Chapters 00:00 Introduction and Background 02:23 Starting the Tip of the Day Posts on LinkedIn 03:46 The Importance of Helping One Person 05:07 Progress Over Perfection and Positive Mindset 07:26 Gaining Clarity and Evolving on the Journey 08:53 Making Connections and Impacting Others 09:51 Enjoying the Journey and Embracing Challenges 14:48 Putting the Audience First and Sharing Value 18:54 Shifting the Focus from Self to Others 21:20 Embracing Messy Progress and Taking Action 25:55 Finding the Sun in Times of Darkness 29:43 Enjoying the Journey and Learning from Challenges 32:41 Sharing Insights and Connecting with Others You'll learn about some of her mindset tactics and mantras that helped her enjoy the journey and press on towards her goals. She reveals some interesting LinkedIn facts that might surprise and inspire you! Make sure to connect with Alicia on LinkedIn Here: https://www.linkedin.com/in/aliciakeener/ You can also visit her website in the link below: www.aliciakeener.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/bradparnell/message Support this podcast: https://podcasters.spotify.com/pod/show/bradparnell/support

What's the point of building a product if it doesn't actually help to solve a user problem? And how do you grow and scale your product without understanding consumers' behavior with it?  Quincy Olatunde, Peacock's VP of Products, Direct-to-Consumer explores these questions through the lens of data – what he calls the third leg of … The post Special Edition / Audience-first Innovation: How to Use Data to Create People-Centric Products, with Quincy Olatunde appeared first on ITX Corp..

Robert Thompson, the owner and Chief Marketing Officer of Big Rock Candy Mountain Resort in Utah, is our guest on today's episode. In the beginning, Robert delves into his background and shares the motivating factors behind his decision to acquire the resort after leaving his corporate job. The conversation then transitions to Robert's strategic use of platforms like TikTok and various social media channels to cultivate a dedicated audience. He stresses the significance of audience building as a prerequisite to monetization and offers insights into how his marketing approach has transformed and benefited his business. "Once I get that exposure, once I have those touchpoints in place, then I can start retargeting that audience and saying, ‘Oh hey, guess what? Next year's booking up, you better reserve your spot fast if you want to get into a train car'. And you can start making those more aggressive calls to action once you have the audience in place.” - Robert Thompson Big Rock Candy Mountain Resort Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Do you want to be featured on the show? Send us a voice message! If you're enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic's services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Show site: https://thinkfuture.com Breaking News In AI: https://aidaily.us --- In this episode, Chris delves into the paradigm shift in the startup world, emphasizing the significance of building an audience before crafting a product. Drawing upon the 'pop socket story' as an archetype, he observes that most startup founders identify a personal problem, craft a solution, and then promote it. However, he believes that in the clamorous world of 2023, without an established audience to present your product to, a startup might as well be invisible. While acknowledging the risks of idea theft when broadcasting a solution before its fruition, Chris underscores that having an established audience is the real power. He contends that in today's world, building a receptive audience is more challenging than creating a product, but it's crucial for success. --- Send in a voice message: https://podcasters.spotify.com/pod/show/thinkfuture/message Support this podcast: https://podcasters.spotify.com/pod/show/thinkfuture/support

I discuss the pros and cons of operating what I call a crossover niche site which is personality and/or audience driven.

Lauren Weinberg is a proud boy mom, a loving dog mom,and currently the Chief Marketing and Communications Officer at Square, driving global marketing and communications strategy. She started her career by measuring media metrics, then made her way into b2b media, and eventually moved over to the consumer side of marketing strategy. She spent some time running her own consulting business, then landed at Square where she has been for the past 6 years. Previously, she held leadership roles at Yahoo!, MTV, and AOL. Lauren sees marketing at Square as the growth engine, and her team is responsible for the brand, the perceptions, and the acquisition of new customers. In this episode, Alan and Lauren discuss Square's business model, how it has dimensionalized and expanded over the years, the impact of data on Square's marketing efforts, and the incrementalism and principled risks that marketing organizations need to take in order to be competitive. Square started in 2009 with the purpose of enabling any individual or business to participate and thrive in the economy with the little white card reader. Now, 14 years later, they have a full ecosystem of software and hardware that allows companies of all sizes to run their entire operation through Square. With such a diverse audience, Square thrives on implementing an audience-first marketing perspective. By focusing on key audiences and tailoring messaging for each, Square is able to drive discoverability and cultivate relationships with a variety of different demographics and businesses in all sectors and scales. Square is very data-driven and informed, so everything they do and plans for is tied back to the overall strategy, metrics of success, and business results. Their category is competitive, so they have to be responsive and adapt quickly while also being smart with their risk-taking. Lauren tells us taking small incremental risks gives them space to break through and try new things. Thankfully, experimenting and learning from failures is in the DNA of Square, and that serves them well in being innovative.In this episode, you'll learn:The benefits and challenges of implementing “audience first” marketingHow incrementalism, principled risks, and a culture of learning drive innovation at SquareLaurens take on marketing cuts in light of an oncoming recessionKey Highlights: [01:30] A cross-country pandemic move[05:00] Where Lauren got her start and how she ended up at Square[09:00] What is Square today[10:30] How does Lauren think about marketing role in driving growth [12:00] What has Lauren learned over the past 6 years at Square?[13:20] How is Lauren using data to inform her marketing efforts?[15:40] Data in understanding long-term investments [16:48] Marketing mix modleing [19:05] Educating a variety of audiences[21:40] Audience first marketing [24:30] Marketing cuts in light of an oncoming recession [27:50] Benefits of constant communication and transparent decision making [30:00] The impact of her first job and being a boy mom[32:30] Advocate for yourself and trust your intuition [34:30] Generative Ai and unlocking TikTok [36:00] Trends and subcultures to watch [38:45] Returning to a beginners mindset Thank you to our sponsor:PartnerHero: to waive set-up fees, go to https://www.partnerhero.com/marketingtoday and mention “Marketing Today” during onboarding! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

What really gets your new business off the ground — friends or followers? As they say, your “network is your net worth.” But as we say, your audience is the single most valuable asset you can build, one that can support you across multiple products and businesses.  So which should you put first? It's Q&A […] The post MBA2130 Q&A Wednesday: Do I need to build my network or audience first? appeared first on The $100 MBA.

What really gets your new business off the ground — friends or followers? As they say, your “network is your net worth.” But as we say, your audience is the single most valuable asset you can build, one that can support you across multiple products and businesses.  So which should you put first? It's Q&A […] The post MBA2130 Q&A Wednesday: Do I need to build my network or audience first? appeared first on The $100 MBA.

In 2011, Lauryn Bosstick was in college and looking for a community. When a sorority came knocking, Lauryn turned to blogging instead, asking herself the questions every entrepreneur asks: How can I create this and do it better? After 3 years of blogging 7 days a week, Lauryn built Skinny Confidential into a community and a full-time business.    Today, The Skinny Confidential brand garners more than 2 million monthly impressions, and the podcast currently boasts more than 90 million downloads. In addition, Lauryn, alongside her partner Michael, launched a podcast incubator called Dear Media, which focuses on women's voices and narratives.    Listen to Nathan discuss with Lauryn and Michael about: How Lauryn built a loyal following as a college student  The early days of podcasting and how it's evolved Launching the HIM & HER spinoff podcast Launching their first branded product  Strategies to focus on your core audience  Why they've never missed a bi-weekly show Lauryn's book The Skinny Confidential's Get the F*ck Out of the Sun Starting their podcast incubator and identifying talent  And much more media business advice…       Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine