Podcast appearances and mentions of Randy Olson

Randy Olson, author of the new book, Lincoln BUT Trump: Narrative Metrics and Similarities Between Heroes and Villains, taking a page out of evolution, explores how humans select for the simplest, most problem/solution centric communications by comparing the storytelling techniques of Presidents Abraham Lincoln and Donald Trump. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Park Howell, the host of the podcast, “The Business of Story," joins Randy, Matthew, and Charles Delahunt of GH Labs to present his new A.I.-driven StoryCycle Genie.  It's a powerful resource that will analyze your website and tell you how the public perceives your brand.  It's still in beta testing, but he applies it to our website abtnarrative.com and gives us the rundown on how we're coming off. Park Howell https://x.com/ParkHowell https://businessofstory.com Randy Olson https://x.com/ABTagenda Randy's Blog: https://abtagenda.substack.com/ Learn more about the ABT Framework Course: http://abtnarrative.com/  

Did you know there was an entire first version of the novel, “Jurassic Park,” written and thrown away? Michael Backes is a long-time buddy who collaborated with Michael Crichton on a number of projects, including writing the screenplays for two of his novels. In this episode he is quizzed by ABT Team members Mike Strauss and his daughter Liz Strauss who recently re-read the book and had lots of questions. Randy Olson https://bsky.app/profile/abtagenda.bsky.social https://x.com/ABTagenda Randy's Blog: https://abtagenda.substack.com/ Learn more about the ABT Framework Course: http://www.abtnarrative.com

We got lots of nice people who send us nice emails about how they have been using the ABT Framework in communication. Laura Shields from Brussels, with her Red Thread project is a great example. In her case, she sent such a cool email we begged her to join us on the podcast for a little chat which led into strange and elusive concepts like "concising." Randy Olson https://x.com/ABTagenda Randy's Blog: http://scienceneedsstory.com Learn more about the ABT Framework Course: http://www.abtframework.com/ Laura Shields https://www.redthreadeu.com/blog/ https://www.linkedin.com/in/laurashieldsmediatrainer/  

You would think after 15 years of developing the ABT and 10 years of conducting Narrative Training with the last 5 years filled with the intensive ABT course we would be worn down, BUT to the contrary, it's more fun and interesting than ever, THEREFORE join Randy Olson and Matthew David in reviewing a great year of ABT activities culminating with the Top 5 ABT Events of 2024.   HAPPY HOLIDAYS Everyone! Randy Olson https://twitter.com/ABTagenda​ Randy's Blog: http://scienceneedsstory.com Learn more about the ABT Framework Course: http://www.abtframework.com/

Which communication strategies will best equip you to tackle biotech industry challenges with confidence? In this episode, hosts Elaine Hamm, PhD, and James Zanewicz, JD, LLM, RTTP, talk with colleague Carolyn Scofield, MPS, Assistant Director of Marketing & Communications at Tulane Medicine. From conveying complex scientific concepts to supporting business growth during critical times, this conversation unveils the intricate link between communication and biotech success. Whether navigating a crisis or building a brand, the expertise shared in this episode is invaluable for stakeholders at all levels - from academics to brand-new start-up companies, mid-size to household-name biotech brands, and everything in between. In this episode, you'll learn: The importance of integrating communication efforts at every phase of development. Essential elements of crafting effective communication strategies with the assistance of structured brand guides. The difference between telling a story and actively creating one (“story-making”) that resonates with a diverse audience. Tune in to discover the power of strategic communication and how you can apply these techniques! Links: Connect with Carolyn Scofield, MPS. Connect with Elaine Hamm, PhD. Connect with James Zanewicz, JD, LLM, RTTP and learn about Tulane Medicine Business Development and the School of Medicine. Check out the Fierce Pharma PR & Communications Summit and the Fierce Pharma PR & Communications Summit West. Read Don't Be Such a Scientist by Randy Olson. Check out the ASPECT Science Policy and Communication Graduate Fellows Program at Tulane. Check out BIO on the BAYOU and make plans to attend October 29 & 30, 2024. Learn more about BIO from the BAYOU - the podcast. Bio from the Bayou is a podcast that explores biotech innovation, business development, and healthcare outcomes in New Orleans & The Gulf South, connecting biotech companies, investors, and key opinion leaders to advance medicine, technology, and startup opportunities in the region.

In this episode of Partnering Leadership, Mahan Tavakoli speaks with Park Howell, host of Business of Story Podcast, author of Brand Bewitchery, and co-author of The Narrative Gym for Business. Park Howell teaches one of the most powerful tools in storytelling: the And, But, and Therefore (ABT), going through the science behind it and how you can start crafting great stories and communicate more powerfully through the use of this framework. He also shares examples of ABT in history and pop culture and how they shaped and are continuing to shape our world as we know it.  Some highlights:-How growing up in a large family impacted Park Howell-What led Park Howell to the world of marketing and, eventually, the business of storytelling-On learning how to tell great stories and “studying” alongside his son in film school-And, But and Therefore: The DNA of impactful stories-Park Howell gives a Crash Course on ABT-Learning to spot ABTs, from Abraham Lincoln's Gettysburg address to Carly Rae Jepsen's Call Me Maybe-Park Howell's ‘horror story' exerciseMentioned:-Robert Bies, professor and founder of the Executive Masters in Leadership program at Georgetown's McDonough School of Business (Listen to Robert Bies's Partnering Leadership podcast episode here)-Randy Olson, scientist, filmmaker and co-author of The Narrative Gym for Business-Red Ogan, founder of Wenatchee Petroleum -Joseph Campbell, author of The Hero's Journey-Yuval Noah Harari, historian and author of Sapiens: A Brief History of Humankind-Christopher Lochhead, category designer and author-Robert McKee, author, lecturer and story consultant-Abraham Lincoln, 16th U.S. President-Edward Everett, former United States Secretary of State-Ernest Hemingway, novelist, short-story writer and journalist-The Writer's Journey by Christopher Vogler-Bill D. Moyers' PBS Special with Joseph Campbell-Power of Myth, conversations between Bill Moyers and Joseph Campbell-Houston, We Have a Narrative by Dr. Randy OlsonConnect with Park Howell:Brand Bewitchery on AmazonThe Narrative Gym for Business on AmazonPark Howell on LinkedInPark Howell on TwitterPark Howell on FacebookBusiness of Story WebsiteBusiness of Story CoursesConnect with Mahan Tavakoli: Mahan Tavakoli Website Mahan Tavakoli on LinkedIn Partnering Leadership Website

RANDY OLSON earned a Harvard Ph.D. in Biology and was a tenured professor when he quit and moved to LA to attend USC film school. His goal: help scientists learn to communicate better. We receive so much input that we can no longer deal with separate bits of information, so we look for narratives. He's the author of DON'T BE SUCH A SCIENTIST and HOUSTON, WE HAVE A NARRATIVE. and he's developed tools. His Narrative Index predicted Trump's 2016 victory and his ABT framework - and, but, therefore - helps folks create compelling stories. Learn more at abtframework.comFF_Olsen_Transcript

Everyone should have a coachThere are people who are viewed as the real prosThe difference between having a coach and “just getting better”The biggest mistake coaches make.How to mix the coach's agenda with what the teacher is doingPersonal relationship vs. professional relationshipFocus is powerful. Teacher behavior during a training vs. teacher behavior in classroom.Teachers don't have to be an entertainer. Coaches as a model lesson. Power Phrases and Phrases to Never Say.Teacher behavior matches the behavior of the grade they teach.Techniques that work regardless of your personality. Coaching cycles are important. Meet, observe, debrief, Check-inThis is your lesson, do it your way. Coaches need to be smiling during the observation. Debrief - how they evaluated their own lesson. Calibrate with a local coach or administrator. How to be a Transformative Principal? Know that your role is not that of a coach. Coach helps teachers get better. Principal - don't get in the way! Part of a system of improvement.About Gene TavernettiDr. Gene Tavernetti has been involved in education for over forty years. He has served as coach, teacher, counselor, administrator, and consultant. He is the author of Teach FAST, a book about the design and delivery of quality instruction, and Maximizing the Impact of Coaching Cycles, a book that answers many of the questions that were left unanswered in most books on instructional coaching.  In 2006 Gene partnered with his former high school teacher and mentor, Dr. Randy Olson, to found Total Educational Systems Support, (TESS). The focus of TESS has always been training teachers, and those who support teachers, in how to provide the best instruction possible.  Dr. Tavernetti holds a core belief about children and adults: Given the right environment and proper support, everyone can improve and succeed. This core belief has allowed Dr. Tavernetti to help his students, staffs, teachers, and administrators – with whom he now trains and coaches – to attain the levels of competence they desire. We're thrilled to be sponsored by IXL. IXL's comprehensive teaching and learning platform for math, language arts, science, and social studies is accelerating achievement in 95 of the top 100 U.S. school districts. Loved by teachers and backed by independent research from Johns Hopkins University, IXL can help you do the following and more:Simplify and streamline technologySave teachers' timeReliably meet Tier 1 standardsImprove student performance on state assessments

This episode features an interview from the show Transformative Principal with Jethro Jones. Everyone should have a coachThere are people who are viewed as the real prosThe difference between having a coach and “just getting better”The biggest mistake coaches make.How to mix the coach's agenda with what the teacher is doingPersonal relationship vs. professional relationshipFocus is powerful. Teacher behavior during a training vs. teacher behavior in classroom.Teachers don't have to be an entertainer. Coaches as a model lesson. Power Phrases and Phrases to Never Say.Teacher behavior matches the behavior of the grade they teach.Techniques that work regardless of your personality. Coaching cycles are important. Meet, observe, debrief, Check-inThis is your lesson, do it your way. Coaches need to be smiling during the observation. Debrief - how they evaluated their own lesson. Calibrate with a local coach or administrator. How to be a Transformative Principal? Know that your role is not that of a coach. Coach helps teachers get better. Principal - don't get in the way! Part of a system of improvement.About Gene TavernettiDr. Gene Tavernetti has been involved in education for over forty years. He has served as coach, teacher, counselor, administrator, and consultant. He is the author of Teach FAST, a book about the design and delivery of quality instruction, and Maximizing the Impact of Coaching Cycles, a book that answers many of the questions that were left unanswered in most books on instructional coaching.  In 2006 Gene partnered with his former high school teacher and mentor, Dr. Randy Olson, to found Total Educational Systems Support, (TESS). The focus of TESS has always been training teachers, and those who support teachers, in how to provide the best instruction possible.  Dr. Tavernetti holds a core belief about children and adults: Given the right environment and proper support, everyone can improve and succeed. This core belief has allowed Dr. Tavernetti to help his students, staffs, teachers, and administrators – with whom he now trains and coaches – to attain the levels of competence they desire.

Randy Olson, the founder of the ABT (And, But, Therefore) narrative framework, shares how to calculate your But-to-And ratio to make your long-form communications way more compelling like the best leaders and speakers do. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Randy Olson's farmland was buried beneath several feet of murky water. By Friday afternoon, the water had receded a few feet from its peak, leaving behind a swamp of rotting corn, soybeans and other debris in its wake.

Randy Olson's farmland was buried beneath several feet of murky water. By Friday afternoon, the water had receded a few feet from its peak, leaving behind a swamp of rotting corn, soybeans and other debris in its wake.

PART 1 OF THE 3 PART SERIES: In 2014 the state of North Dakota voted on MEASURE 5, a ballot initiative asking to channel 5% of the state's oil and gas revenues into wildlife conservation activities. Proponents of the initiative spent $4 million which was more than double their opponents. It lost, 20:80. In this episode we talk with North Dakota aquatic ecologist Rick Nelson, PhD, who was present for the campaign and vote. Randy Olson https://twitter.com/ABTagenda​  Randy's Blog: http://scienceneedsstory.com Learn more about the ABT Framework Course: http://www.abtframework.com/

PART 2 OF THE 3 PART SERIES:  In 2023 the country of Australia voted on THE INDIGENOUS VOICE REFERENDUM, a ballot initiative asking to approve an alteration to the Australian Constitution that would recognise Indigenous Australians in the document through prescribing a body called the Aboriginal and Torres Strait Islander Voice.  Proponents of the initiative spent $67 million (AUS), more than double their opponents.  It lost in all 5 states and one of the two territories.  In this episode we talk with long time activist for aboriginal rights Molly Toyne who was present for the campaign and vote. Randy Olson https://twitter.com/ABTagenda​ Randy's Blog: http://scienceneedsstory.com Learn more about the ABT Framework Course: http://www.abtframework.com/

PART 3 OF THE 3 PART SERIES:  Randy Olson, PhD, author of 11 books on communication hosts the discussion of the two case studies joined by Australians Rod Lamberts, PhD, Deputy Director of the Australian National Centre for the Public Awareness of Science (CPAS), Jayde Lovell, Director of ReAgency Science Marketing and Discovery Channel Host, plus Park Howell, host of the podcast, “The Business of Story." Randy Olson https://twitter.com/ABTagenda​ Randy's Blog: http://scienceneedsstory.com Learn more about the ABT Framework Course: http://www.abtframework.com/ Park Howell https://twitter.com/ParkHowell https://businessofstory.com Rod Lamberts https://twitter.com/rodl http://wholesomeshow.com/ Jayde Lovell https://x.com/JaydeLovell https://www.youtube.com/ScIQ

Artificial intelligence is here and it's getting more sophisticated and more ubiquitous every day.  Indeed, the legal community seems to be largely embracing A/I with open arms.  But the jury is still out whether this somewhat terrifying new technology is going to be our savior or our destroyer.  Therefore, helping us get set for sentencing this week are two great gentlemen:  a lawyer (Patrick Barone) and communications expert (Dr. Randy Olson) to debate the pros and cons of A/I in life, and in law.   IN THIS EPISODE:  Using A/I as an editor in legal writing; Using A/I to help a client prepare to allocute at sentencing; Using A/I to summarize voluminous discovery and creating summaries for clients; A/I's limitations; The concept of “prompt engineering” and it's importance in generating the best A/I results; The importance of infusing meaning into our sentencings, our stories, and our lives.   OTHER LINKS:  We spent a fair amount of time discussing the "ABT" Narrative template. It's a simple way of powerfully communicating in narrative form in any setting.  I co-authored a book on this with Dr. Randy Olson and have done a few podcasts on the topic.  Here's Episode four:  https://setforsentencing.com/podcast/narrative-is-everything/ Here's a link to buy the book:  https://a.co/d/0dVt1MP As we discussed, the big fault with all of this new technology is the risk that it robs your pursuits of all meaning!  This goes to the core of what Randy's big critique about A/I is at this moment, it's MEANING that makes our lives worth living.   That's why we love telling, watching, reading, and listening to stories so deeply – great stories are infused with big meaning- universal truths about life.   I wrote about this on my blog a few years back in the context of the epic Tarantino Film, “Once Upon a Time in Hollywood”.  Take a look:      https://dougpassonlaw.com/articles/every-good-story-has-meaning/ More on Patrick Barone: https://www.baronedefensefirm.com/ More on Randy Olson:  http://abtframework.com/randy-olson/  

By last year the time had come for a shift in our ABT training program.  We ran Story Circles for 5 years until the pandemic forced us to shift from in-person to online training.  Then last year we began getting the signals that people were growing tired of sitting in front of computer screens.  THEREFORE … we came up with a new form of training, The DAY BT Program. In this episode, our first of the year (been a very busy year) we update you on all things ABT, give a detailed description of the DAY BT (which we're now running with World Bank, National Park Service, Global Health Labs, and others), then bring on recent college graduate Hailey Woodworth who is now working as our “Quantifier,” applying the new simple PCI metrics we've developed for analyzing the structure of ABTs for an entire group to assess their progress and guide their further work on the ABT. Randy Olson https://twitter.com/ABTagenda​ Randy's Blog: http://scienceneedsstory.com Learn more about the ABT Framework Course: http://www.abtframework.com/

Today's guest is Brian Palermo. Brian is an actor, improv instructor, comedian and science communicator.  He's performed and taught at The Groundlings in Hollywood, California, and has performed alongside many well-known comedians such as Will Ferrell, Eddie Izzard and Harland Williams.  He is also one of the original cast members of The Crazy Uncle Joe Show, one of The Groundlings' weekly, long-form improv sets.  From his experience as an improv instructor, he created Palermo Improv Training which is a communications consultancy that uses the experiential learning of improvisational theatre to upgrade human performance across businesses, the science enterprise and sketch and improv comedy. Brian has also appeared on multiple television shows and movies, which include Big Momma's House, The Social Network, Grown-ish, The Happytime Murders, and Modern Family, and that's only a partial list.  Brian is also an accomplished writer, and his writing projects include Warner Brothers' Histeria! and Disney's The Weekenders and Dave The Barbarian, both created by Doug Langdale. He is also a co-author with Randy Olson and Dorie Barton of the 2003 book, Connection: Hollywood Storytelling Meets Critical Thinking. I love getting to talk to someone who is enthusiastic about what they do, and Brian certainly is that.  You'll hear how excited he is about improv and acting, and you'll enjoy the amount of love he has for performing and sharing this art form with everyone else.  Find out about how you can learn from Brian how to use improv for comedy, corporate programs, and science communication at his website, palermoimprovtraining.com.  And you can find all of his television and film credits at IMDB.com.

John Roome is a World Bank director who took part in ousr ABT training program last year both at the retreat in Nepal in September then the full ABT Framework course in the fall. As he tells about in this interview, he heard the details on the ABT, asked some tough questions to “kick the tires,” then immediately set to work using it to craft 90 videos that summarize the World Bank work in various Asian countries which you can view here: http://abtframework.com/the-john-roome-world-bank-abts/ Randy Olson  https://twitter.com/ABTagenda ​Randy's Blog: http://scienceneedsstory.com Learn more about the ABT Framework Course: http://www.abtframework.com/

In today's Neuroscience Bite, we review "Don't Be Such a Scientist" by Randy Olson and discuss some problems with modern science. 

Often you need a little acronym to remind you of a path to follow. Here are nine acronyms to help your mental health.  Over the years, I have collected a set of acronyms that have helped my mental health and those I have conversations with. These are acronyms that aid in recovery. They are like little guide posts to get you thinking. I am sure there are probably others, but here are my contributions. Mental Health Acronyms F.A.S.S. – No Fixing, Advising, Saving, or Setting one straight This comes from the work of Parker Palmer and focuses on the kind of relationship we need to offer others.In my conversations, I keep F.A.S.S. in the back of my mind as a kind of guiding light.I try not to fix, advise, save, or set the person straight. Instead, I ask gently curious questions. Now there are exceptions. Sometimes you need to give advice and even save if someone is seriously unwell, but these are the exceptions, not the rule.I want to ‘listen people' into wellness and help them discover their path to change. F.A.S.S. challenges our need to be in control and to soothe our anxieties.Read further here. Please. No Fixing, Advising, Saving, or Straightening Out P.L.O.M. – Poor Little Old Me I discovered this one from Brennan Manning. It's the unhealthy victim mentality.There are healthy and unhealthy victims.Healthy victimhood sees the pain of life and wants help to go through it. They take responsibility for their lives and don't constantly blame others.An unhealthy victim has a P.L.O.M. attitude and wallows in what has happened. There is no shift in focus. If you talk to them a year later, they will still have a  P.L.O.M. in their mouth. It's an attitude all of us can easily slip into, but for some, it becomes a home where they live everything out of. Self-pity can be seen as a season, a time which you are passing through, but if you always stay in the winter, something of spring will never emerge.Mental health comes when we accept responsibility for ourselves and do not perpetually be the victim.Read further here – 7 Steps to Help Those with P.L.O.M's (Poor Little Old Me) in the Mouth  S.H.A.M.E. – Should Have Already Mastered Everything. Do you make mistakes, or are you a mistake?S.H.A.M.E. helps me understand that I am discovering and learning. Have I mastered everything? Of course not. It's the ‘Should have's' that dig in deep into the soul. Either we say them to ourselves, or others say it to us.It recognizes the shame stones we pile up for ourselves. Read further here – What to Do With Shame Slingers H.A.L.T. – Hungry Angry Lonely Tired This acronym comes from the recovery movement and acts as a kind of warning system reminding you to pause (halt!) and take notice of what's going on for you that makes you want to go to the pain relief strategy, such as picking up a drink or a drug.The question to ask is, ‘Am I Hungry, Angry, Lonely, Tired, or Stressed?' Then, ask yourself further questions such as ‘What are the healthy options I can choose rather than the old destructive patterns my brain is offering me? Read further here. What Is HALT? The Dangers of Being Hungry, Angry, Lonely, or Tired   S.T.A.N. Plan – Simple, Timed, Aimed, Negotiated This is a little acronym that I discovered in the story of Daniel and the plan he created to get him out of a tough situation.I often use S.T.A.N. when helping someone create a plan of action.  When creating a plan of action, I like to ask these questions.Is the plan … Simple to understand by all involved. It's not complex, long, or difficult. Timed for review, not completion. Good plans have a time for a review to see how progress is going and if anything needs to change in the plan. Aimed at achieving something of deep importance. Sometimes the reason we don't achieve the plan is because the outcome simply doesn't matter that much to the heart. Negotiated with key others. Who is helping you achieve the outcomes of the plan? Have you discussed this with them?Read further here – Lessons Daniel Taught Me About Achieving Goals. Part 2 E+R=O – Event plus Response equals Outcome We all have events happen to us, but how we respond will determine the outcome.The key to a different outcome is to choose a different response. Learning new responses to the events happening around us can bring us new outcomes. Read further here How to Stand Firm when the Rotten Tomatoes are Thrown A.B.T. – And, But, Therefore.  This is an acronym I use in my writing, similar to E+R=O. It comes from the work of Randy Olson and his study of great speeches.And these things happened But this was the response Therefore this was the outcome. Read further here – The ABT Framework for Listening Well B.G.E.S.C. – Brief. Gentle. Early. Specific. Consequences. This comes from the work of David Riddell and relates to expressing yourself to someone else when you have been hurt. Brief. Make your reply short. Don't go on and on. Keep it short Gentle. Speak in a tone appropriate to the situation. We don't need to yell, and we don't need to be meek and whisper. Look at them and speak gently. Early. Give your reply as soon as possible. Don't leave it till later unless you need to prepare your response. You don't want this anger to go on and on. Paul writes,” Don't go to bed angry” Ephesians 4:26 Specific. Make sure your reply is specific to the issue. Don't go on to past hurts and problems. Deal only with the current issue. Consequences. A good reply points out the consequences of what has happened and will happen. It is important to state how you feel about what happened. “By you doing this, I felt very sad, etc.”. You may also need to point out what will happen if they do that again. ” I have decided that if you behave like that again, then I will….”Read further here – 16 Tips When There Is Socially Unacceptable Behavior In A Group Setting J.A.D.E. = F.O.G. – Justifying, Arguing, Defending, or Explaining = Fear, Obligation, Guilt This is one that I have only recently added to my toolbox of acronyms.J.A.D.E. is an Al-Anon 12-step slogan that reminds us not to engage in justifying, arguing, defending, and explaining. When you do this with unhealthy people often they will throw something back at you that will stimulate feelings of Fear, Obligation, and Guilt. F.O.G.Often the healthiest response is to give no response at all.Read further these articles. Dealing with Difficult Family Members: Dont Justify, Argue, Defend, or Explain Circular Arguments, Emotional Reasoning and JADE (Justify, Argue, Defend, Explain) The Narcissist-Codependent Trap: Having Boundaries Ends the Relationship More Thoughts on FOG, Hoovers and No Contact When Ending a Relationship with a Narcissist, Borderline, Histrionic and/or Sociopath Another one, as a bonus. T.T.A.Q. = Title, Theme, Affect, Questions This is a useful acronym to help us understand our dreams Title. Always give it a title. It is a short story or movie and deserves a title. The act of choosing a title offers insight into the meaning of your dream. Theme. What is it principally about? This is a short phrase that describes the topic. If it was a movie, would it be a thriller, a comedy, a romance? Ask God to help you identify the overall theme. Affect. What was the emotional affect expressed in it? What were the feelings felt by the principal character in the story or movie? Were there certain emotions expressed by others? What feelings did you experience when you awoke? Describe the emotional tone or impact of the dream. Questions. What questions does the story seem to be asking of you? The authors of this technique suggest you listen to the story as if it were a friend asking you a meaningful question. The act of formulating the question/s will give an interpretation. Read further here – How To Prayerfully Listen, Interpret, and Understand Your Dreams I hope you found this helpful and will be able to put some of them into action for your mental health. Let me know if you have some acronyms that help you. Use the contact form to send me a message.   Barry Pearman Photo by Carly Kewley on Unsplash     Read this further here FOLLOW ME! Email me: barry@turningthepage.co.nz Website: https://turningthepage.co.nz/ Facebook: https://www.facebook.com/turningthepage1atatime Twitter: https://twitter.com/barrypearman Instagram: https://www.instagram.com/barry_pearman/ Podcast https://turningthepage.co.nz/podcast-listen-mental-health/ Support Turning the Page with a Donation https://turningthepage.co.nz/give/

Are you effectively using storytelling in your agency's marketing? Storytelling is an invaluable tool that makes your prospects feel heard and understood. It's a way to relate to clients and communicate how your help solve their problems. Storytelling creates better communication that's more effective, more memorable, and easier for people to understand. Today's guest started working as a scriptwriter until he discovered business storytelling was a coveted skill he could help business owners develop. Over the years, he has implemented 3 methods that help facilitate clients' access to storytelling tools. He explains some of the logic behind these frameworks and how anyone can train themselves to be a compelling storyteller. Douglass Hatcher is the CEO of Communicate4IMPACT, an agency that helps coach people in the art and science of business storytelling. They take what business owners do naturally – telling stories – and help them apply that to what they do professionally. In this episode, we'll discuss: Using business storytelling effectively. 3 methods to improve your storytelling skills. Secret to building a successful agency sales team.   Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service.   Discovering the Power of Business Storytelling For most of his career, Douglass was a speech writer. First in the public sector, for congressmen and a senator. Eventually, he moved on to the corporate world where he wrote speeches for the CEO of MasterCard. This led to requests to help with their presentations and pitch decks. That is where he first heard the term business storytelling. Douglass quickly learned that it's an actual craft to tell a story in the business context. In addition to creating presentation decks, he ended up helping develop a two-hour course on storytelling for the company. The course was more popular than he could have imagined. That is when he realized there is a market for this service and started his own agency. The Significance of Effective Business Storytelling Richard Branson and Steve Jobs are great examples of successful business owners who care about effective communication. Not all leaders put communication ahead of everything else in their business. Of course, your data, financials, and numbers matter; but at the end of the day, if your audience doesn't understand what you bring to the table, you're in a tough place. That said, Steve Jobs wasn't always the confident and expressive presenter we remember today. Douglass recalls a TV interview with an anxiety-ridden Jobs who even vomited between takes. From that point on, he worked hard to become a great communicator spending up to thirty hours on each of his presentation slides. If you look at any of Steve Jobs's presentations, he doe not focus on selling the newest iPhone or iPad. He's more focused on communicating through storytelling. Instead of saying that the iPod was the latest and greatest mp3 player, he said "the iPod is having 1,000 songs in your pocket." Rather than just selling features, Steve Jobs was the master of telling the story of what a product will do for you. 3 Methods to Help Improve Your Storytelling Skills   1. The ABT Method ABT or And, But, Therefore is the three-word vocabulary necessary to tell a good story. It was first popularized by Randy Olson who was inspired to apply the ABT method after seeing a documentary by the South Park creators where they talked about using it for their scriptwriting. AND represents the way things are BUT is the turn or the change THEREFORE is the outcome with a resolution. Basically, the idea is that instead of saying “My product is this, my service is that,” you use the framework: “My services are this AND this, BUT if you use it this way you will get X result; THEREFORE, this can happen.” In storytelling, without change, there is no story. Likewise, in business you're trying to solve a problem, to change the customer's situation for the better -- that's where storytelling comes in. 2. What, So What, Now What WHAT is the thing you want to talk about SO WHAT is “why do we care” NOW WHAT is about what's next. In this framework, you ask these questions to identify, analyze, and draw sense from an event. Douglass uses it to train clients to tackle situations where they have to answer a question under pressure. He gives the example of a famous director who experienced technical difficulties on stage when the teleprompter went out. As a result, he chose to walk off stage. If he had this tool he could have stayed on stage and improvised a way to engage the audience. The goal of this framework is to keep you from tanking in moments of high pressure, control your anxiety, and have courage to carry on. 3. The PIXAR Framework Pixar is famous for creating compelling stories that are universally loved by people of all ages. They are masters of storytelling and their framework can be broken down as follows: Once upon a time, Every day… One day… Because of that… Because of that… Until finally… Similar to the previous ones, we start with ONCE UPON A TIME, which is the client's current situation. EVERY DAY would be the problem they're facing. ONE DAY is when you come into the picture with a solution. Each BECAUSE OF THAT represents a benefit brought by your solution. UNTIL FINALLY is the resolution. It's amazing how effective this framework is. The best part is that choosing you as the solution doesn't come until the third act. This is why it's important to always put the customer first and position yourself as their guide. The Secret to Building a Successful Agency Sales Team These frameworks are seemingly very simple but they're also very effective. It often happens that the things that are made to look simple took the longest time to create. There's a lot of research behind each of these that comes from many years of research on the best practices to create compelling stories. If you're an agency owner looking to become a better storyteller, these frameworks will give you the advantage you need. The power of storytelling is also what makes agency owners so good at selling. Owners who have a lot of trouble building a really great sales team are usually not sharing their success stories. Owners need to create a shareable library of stories to pass on to their sales team. When your team can share success stories with clients and prospects, you help them succeed and help get yourself out of sales. Do You Want to Transform Your Agency from a Liability to an Asset? If you want to be around amazing agency owners that can see what you may not be able to see and help you grow your agency, go to Agency Mastery 360.  Our agency growth program helps you take a 360-degree view of your agency and gain mastery of the 3 pillar systems (attract, convert, scale) so you can create predictability, wealth, and freedom.

Freedom Broadcasters Livestream ( Roy speaking from 23mins to 46 mins) On July 11,  2023 Tuesday Guest: Marc Morano Topic: The Great Reset:  Global Elites and the Permanent Lockdown Bio: “Morano has risen to be the most savvy media manipulator of the climate skeptic crowd” – Morano “pretty much chewed up Bill Nye the Science Guy on CNN with Piers Morgan a couple of years ago.” – Randy Olson in Dot Earth column at New York Times – April 17, 2016 Climate Depot is “a great aggregation of so many stories — mostly of the radical, unbelievable apocalyptic kind — and it is great reference point for you. You'll be able to find whatever you want. You'll be able to find people who advocate for it and have their arguments blown to smithereens.” – Rush Limbaugh during his February 14, 2018 nationally syndicated radio broadcast.“ “[Morano] lays a lot of what this is all about and so many of the false and unscientific basis of which this cause is based on [his] website ClimateDepot.com. I hope people go to it. It's causing food shortages, it's causing famines” – Rachel Campos-Duffy on the climate agenda on Fox & Friends – Fox News Channel – October 15, 2022 Published books of Marc Morano: The Politically Incorrect Guide to Climate Change Green Fraud: Why the Green New Deal Is Even Worse Than You Think Driving into Darkness Bad Street The Great Reset: Global Elites and the Permanent Lockdown What we Discussed: The Great Reset Intentionally reducing Car Ownership (13mins) Fighting back (17mins) The Water levels are not raising (23 mins) Polar Bears are increasing in Population (25mins) Wild Fires (29:30mins) Digital Passports from the W.H.O. (31mins) Bill Gates (36mins) Chemtrails (38mins) Winning Court Cases (41 mins) Robert Kennedy Farms in the Netherlands (47mins) Trump (59mins) Interview Panel Grace Asagra, RN MA ( Start to 23 mins) Podcast:  Quantum Nurse www.quantumnurse.life TIP/DONATE LINK for Grace Asagra @ Quantum Nurse Podcast https://patron.podbean.com/QuantumNurse Roy Coughlan ( from 23 mins to 46 mins) Podcast: AWAKENING https://www.awakeningpodcast.org/ TIP/DONATE LINK for Roy Coughlan @ Awakening Podcast https://www.awakeningpodcast.org/support/ Hartmut Schumacher ( from 46 mins to 1hr 3 mins) How to Contact Marc Morano https://www.climatedepot.com/  Twitter @climatedepot

Quantum Nurse www.quantumnurse.life presents Freedom International Livestream On July 11,  2023 Tuesday @ 12:00 PM EST 5:00 PM UK 6:00 PM Germany Guest: Marc Morano Topic: The Great Reset:  Global Elites and the Permanent Lockdown.   https://www.climatedepot.com/  Twitter @climatedepot   Bio: “Morano has risen to be the most savvy media manipulator of the climate skeptic crowd” – Morano “pretty much chewed up Bill Nye the Science Guy on CNN with Piers Morgan a couple of years ago.” – Randy Olson in Dot Earth column at New York Times – April 17, 2016 Climate Depot is “a great aggregation of so many stories — mostly of the radical, unbelievable apocalyptic kind — and it is great reference point for you. You'll be able to find whatever you want. You'll be able to find people who advocate for it and have their arguments blown to smithereens.” – Rush Limbaugh during his February 14, 2018 nationally syndicated radio broadcast.“ “[Morano] lays a lot of what this is all about and so many of the false and unscientific basis of which this cause is based on [his] website ClimateDepot.com. I hope people go to it. It's causing food shortages, it's causing famines” – Rachel Campos-Duffy on the climate agenda on Fox & Friends – Fox News Channel – October 15, 2022   Published books of Marc Morano: The Great Reset: Global Elites and the Permanent Lockdown  (Most recent book) The Politically Incorrect Guide to Climate Change ---- Green Fraud: Why the Green New Deal Is Even Worse Than You Think ---- Driving into Darkness ---- Bad Street -----   Interview Panel   TIP/DONATE LINK for Grace Asagra @ Quantum Nurse Podcast https://patron.podbean.com/QuantumNurse https://www.paypal.com/donate/?hosted_button_id=FHUXTQVAVJDPU Venmo  - @Grace-Asagra 609-203-5854     Interview Panel   Grace Asagra, RN MA (Holistic Nurse, US, originally from the Phil) Podcast:  Quantum Nurse: Out of the Rabbit Hole from Stress to Bless www.quantumnurse.life Quantum Nurse - Bichute https://www.bitchute.com/channel/nDjE6Ciyg0ED/ Quantum Nurse – Apple https://podcasts.apple.com/us/podcast/quantum-nurse-out-of-the-rabbit-hole-from-stress-to-bliss/id1522579988 Quantum Nurse Earth Heroes TVhttp://www.earthheroestv.com/categories/the-freedom-broadcasters?via=grace Quantum Nurse Rumble https://rumble.com/c/c-764837 Quantum Nurse Podbean https://graceasagra.podbean.com Quantum Nurse ClickView   https://clikview.com/@QuantumNurse   Quantum Nurse Telegram https://t.me/+WvhvT51LurozMTcx           Hartmut Schumacher Podcast: GO YOUR OWN PATH https://anchor.fm/hartmut-schumacher-path     Roy Coughlan Podcast: AWAKENING https://www.awakeningpodcast.org/   TIP/DONATE LINK for Roy Coughlan @ Awakening Podcast https://www.awakeningpodcast.org/support/

Yes, NY Congressman George Santos is innocent until proven guilty.  That said, he has already been tried and convicted in the media for a plethora of demonstrably provable falsehoods, which will not bode well for him should he choose to exercise his right to trial on fraud charges.  Will he make the right choice, fall on his sword, resign from Congress, and demonstrate extraordinary remorse and acceptance of responsiblity?  Well, I shook my magic 8-ball and it said, "hell no".  So, now it's time to look at the possible sentence he faces if convicted.  Spoiler alert - it ain't pretty.   IN THIS EPISODE:     Possible sentencing ranges under statutes and guidelines for Mr. Santos;  Unfairness of guidelines in terms of burden of proof and relevant conduct; New guideline 2-level reduction for zero criminal history points; Criminal history issues;  Real world sentencing stats (JSIN and sentencing stats).   LINKS:   These are the former podcast episodes you might want to check out to get the full flavor of this one: Acquitted Conduct Episode:  https://dougpassonlaw.com/podcast/acquitted-conduct/   Elizabeth Holmes episode:  https://dougpassonlaw.com/podcast/elizabeth-holmes-sentencing-post-mortem/   New guidelines podcast (discussing -2 levels for zero criminal history): https://dougpassonlaw.com/podcast/big-guideline-changes-on-the-horizon-with-mark-allenbaugh/   JSIN - Judicial Sentencing Information: https://dougpassonlaw.com/podcast/jsin-will-judicial-sentencing-information-mutilate-the-stats-or-slash-sentences/  And, we talked some about NARRATIVE - a series of events that occur in search of solution to a problem.  If you're interested to learn more, here's a short, cheap book on amazon I co-authored with communication expert, Dr. Randy Olson: https://a.co/d/bHsD1PZ      

We've added a new position to the Working Circles element of the ABT Framework course. They're called Structuralists. Their role is to sit on the periphery of each Working Circle, muted most of the time, listening to make sure the group follows the basic structure for how to run the half hour session. When things jump the track, they jump in. Our first two Structuralists are bulldozer driver (literally) Ayla Fox and carpenter (literally) Devo Brown. In this episode we let you hear a slice of our Monday morning weekly meeting. Devo Brown  http://www.devoabrown.com/ Ayla Fox https://www.instagram.com/ayfx/ Randy Olson https://twitter.com/ABTagenda​ Randy's Blog: http://scienceneedsstory.com Learn more about the ABT Framework Course: http://www.abtframework.com/

The Monologue: Hardware stores prepare for possible A/C rush ahead of heat wave -- which is the story you are legally mandated to run whenever there's a heatwave. The Interview: Cliff Mass (UW Atmospheric Sciences Professor) explains what this upcoming heatwave will look like.The Interview: Dr. Randy Olson, Town Square Dentistry in Burien, says the new homeless encampment continues to grow and something needs to be done. LongForm: Gregg Jarrett (FOX News legal analyst) breaks down the Biden family corruption allegations.See omnystudio.com/listener for privacy information.

In 1987 Patty Limerick changed “the narrative” of the American West with her landmark book, “Legacy of Conquest,” which painted a different portrait of the frontier from the traditional romantic notions of cowboys riding the range.  My brother Eric was so deeply moved by the book that I suggested he conduct this interview, structured around 5 questions that he supplements with quotes from the book.  It's a great discussion that explores such ABT-related topics as revisionism, stereotypes, and the basic question of accuracy versus a good story. Patty Limerick Blog:  https://www.centerwest.org/about/patty/blog-not-my-first-rodeo Randy Olson https://twitter.com/ABTagenda ​Randy's Blog: http://scienceneedsstory.com Learn more about the ABT Framework Course: http://www.abtframework.com/

Want to learn how to craft the ideal marketing message for your business? As part of their continuing series on the “1-Page Marketing Plan” book by Alan Dib, Chris Goldman and Peter discuss the right way to create messaging that resonates with your customers.Tips on crafting your ideal marketing message include: Focus on being clear and authentic before being cute and clever Understand the customer, the company, and the problem being solved Create a coherent message to prevent customers from focusing solely on price Emphasize benefits of working with the company and consequences of choosing alternatives Aim for transformation in customers' lives through the business offerings Recommended resources: One Page Marketing Plan by Alan Dib Building a StoryBrand by Donald Miller Narrative Gym by Park Howell and Randy Olson

Dr. Randy Olson, who popularized the ABT (And, But, Therefore) narrative framework for the science community, shares his thoughts on the evolution of ChatGPT and to the powerful tool it can be for your business storytelling. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Once upon a time Randy Olson and Mark Patterson were officemates at Harvard and spent countless hours trying to make sense of how scientists communicate.  It's a lotta years later.  One became a superstar ocean engineer, biomechanics expert, and coral reef ecologist, the other ran off to Hollywood.  In this discussion they reminisce about the past, relish in the present, and wonder about the future. Mark Pattersonhttps://cos.northeastern.edu/people/mark-patterson/ https://twitter.com/Aquanaut1957 Randy Olsonhttps://twitter.com/ABTagenda​0 Randy's Blog: http://scienceneedsstory.com Learn more about the ABT Framework Course: http://www.abtframework.com/

Jon May is a gentleman, a scholar, and a phenomenal criminal defense lawyer based in the Miami area.  His new book, Who Says You Can't? How To Become a More Creative Criminal Defense Lawyer embodies his practice and his prolific writing on various aspects of criminal defense. It was an honor to hold court with him as he helps us get Set for Sentencing. IN THIS EPISODE: The concept of “trying your case at sentencing” Never shying away from putting your offense in the proper context;  Convincing prosecutors to drop the case because your client is either not guilty, or they will likely lose at trial; A deep dive into the pros and cons of pleading guilty “straight up” (i.e. without any agreement with the government);        Trying the case with the probation officer during the pre-sentence process;        The value (or lack thereof) of sentencing letters. LINKS:  Jon May Website: www.jonmayteamdefense.net Jon's Latest Book:  Who Says You Can't? Strategies and Tactics For Becoming a More Creative Criminal Defense Lawyer: https://members.nacdl.org/online-store/merchandise-details/?action=view&id=68fcfb2a-c07b-ed11-a76e-0003ff66b1f0 SAMPLE CASE WITH SENTENCING VIDEO:   Jon and I talked about never being afraid to put the offense in proper context at sentencing by pushing back on the worst aspects of the crime and telling a powerful true story around it.  I used the example of the alleged "doctor drug dealer narrative" in a fentanyl death case in federal court. In this case, the client was a medical doctor who sold fentanyl resulting in death.  The government referred to him as a “doctor drug dealer”, and that was a gross misrepresentation.  Yes, he was a doctor, and yes, he sold a dose of fentanyl, and yes, it took the life of the man who ingested the drug.  But there was a deeper story to tell, and because we were not afraid to tell it, the client received a substantially lower sentence.  In that case we prepared a sentencing video to tell the story in a deeper, truer way.  You can view that video at this link:  https://vimeo.com/743589899 DOUG'S BOOK ON LEGAL STORYTELLING:  I am grateful to Jon that he included a reference to my legal storytelling book.  During our conversation, I pulled from that work, referring to what we call “Shirley's Law”, meaning if we don't tell our own stories, someone else will tell them for us, and we won't like it. The book I co-authored with story and communications expert Dr. Randy Olson, is called The Narrative Gym For Law: Introducing the ABT Framework for Persuasive Advocacy.  And again, of course, thank you to Jon May for referencing that book in his new book!  If you're interested in The Narrative Gym, it's cheap and short, and packed tight with easy to understand and implement narrative technique.  Here's a link to buy on Amazon:  https://a.co/d/axGvZkB FREE RESOURCE: Jon and I had a long conversation about the pros and cons of sentencing character letters.  For a free download of Doug's guidelines for writing a compelling sentencing letter, visit the shownotes page for this episode: www.setforsentencing.com/jonmay      

On this week's episode of Inside Outside Innovation, we sit down with Stephen Taylor, Chief Innovation Officer at Untold Content. Stephen and I talk about the importance of storytelling, failure narratives, and its impact on the innovation culture of companies. Let's get started.Inside Outside Innovation is a podcast to help new innovators navigate what's next. Each week we'll give you a front row seat into what it takes to learn, grow, and thrive In today's world of accelerating change and uncertainty. Join us as we explore, engage, and experiment with the best and the brightest, innovators, entrepreneurs and pioneering businesses. It's time to get started.Interview Transcript with Stephen Taylor, Chief Innovation Officer at Untold ContentBrian Ardinger: Welcome to another episode of Inside Outside Innovation. I'm your host Brian Ardinger, and as always, we have another amazing guest. Today we have Stephen Taylor. He is the Chief Innovation and Chief Financial Officer at Untold Content, where he focuses on helping organizations accelerate innovation through the power of storytelling. Welcome to the show. Stephen Taylor: Thanks Brian. Glad to be here.Brian Ardinger: This whole concept of innovation storytelling, it's becoming more and more popular as people are trying to understand like, how do I actually get movement on my innovation initiatives? And a lot of it comes down to, you know, the stories that you tell. So, I wanted to have you on the show, because you have a company that focuses on this. Why don't we talk about the definition? What is innovation storytelling? Stephen Taylor: Yes. Innovation storytelling is something that is near and dear to my heart. So, I am a chemist by training. I did my PhD in chemistry, did a postdoc. Went out into industry and was there for about a decade. And I felt the pains of how you actually get buy-in, even within a smaller organization. I think we had 250 people. But how do you actually get buy-in on ideas. Or how do you kill ideas that don't fit? You know, how do you find out what is the right decision. And so that was something that I became very passionate about. And so, when I left industry and joined Untold, I really wanted to spend a lot of time focusing on how do innovators communicate, even as a scientist. How do scientists communicate?So, what we found through our research is that innovation storytelling is the art and science of communicating strategic narratives and personal stories around innovation objectives in order to drive them forward. It really works on trying to make things that are very strategic, but also bring those personal experiences in.Because what we found is that organizations have overall these strategic narratives that, that they're trying to force. When you have an idea or something that you're trying to bring forward, you have to ensure that there's good alignment between those stories and that narrative. And so, they really play in concert together. So that's why we include both those as a part of the definition. Brian Ardinger: Yeah, part of it's like that translation service almost. Sometimes it's a technical translation of, what the heck are you talking about? It's more about how do you align that with the other stories that are being told in the organization so that you can make sure that people understand what you mean.I think, you know, when I go out and talk to companies, you know, one of the first things I like to do is how do you define innovation? Because I think that alone, causes problems with a lot of organizations. It's like, well, for me it means, you know, creating the next flying car. Where another person in the organization may mean that innovation is creating something new with our existing customers. And so, right. You know, if you don't have alignment from that perspective, you can go sideways really quickly. Stephen Taylor: We spend time talking about story led innovations versus innovation led stories. So, story led innovation is essentially a project that you may get from your advisor. Or from your boss. And so, a project comes in, the story's already aligned, so it's easy to prioritize that work.And so, you're just working on communication at that point, a strategic communication. But if you're working on a innovation led story, that's where you come and you find something. Well, now how do you get it in line? How do you make something that's new, that has potential that's maybe adjacent? How do you decide, how do you try to create that alignment narrative? And so those are, those are things that we teach as a part of our curriculum. Brian Ardinger: That brings up a couple of interesting questions I have around this idea of innovation usually is in this uncertain area. You know, it's, it's a new idea that you want to create in the world that doesn't always align to the execution side of the business. But yet you have to try these things and do a lot of things to move that idea forward, and a lot of times you're going to fail at that. So, can you talk a little bit about power of failure and, and how do you translate that from a story perspective to let people understand that that's part of the process? Stephen Taylor: Yeah, that's a really good question. So, there's a lot of ways that you can go with this. One way that we think about failure is actually relates back to the Hero's Journey. So, when it comes to the Hero's Journey, you know, you can take the whole 17 step process from Joseph Campbell and his original work on the Hero's Journey, or you can really try to simplify it.And the way that I like to think about it is you receive the call for a journey. You go out through a transition called the transition from the known to the unknown. You then go on your journey, you do your discoveries, whatever. You collect the boons from the journey, which are the gifts to be given back. You then bring those back through that transition point back to your community.And then the hero is recognized with monuments and statues and everything. Joseph Campbell's work was really based around tribal behavior. And when you think about tribal behavior, there's a lot of analogies to the innovation groups that are out there in the unknown trying to find what's next.For the heroes they get these large statues and monuments, but for the failures, they put together rituals. And because the rituals are points where we come back together and actually share best practices, share things that we've learned, to take those learnings from failure and use those to bless back to the community. And so, what we've seen through our research is that there are many points where people are starting to implement these failure rituals.And so, there's several different examples. There's a classic one, Ben and Jerry's. Ben and Jerry's Failure Graveyard is a classic failure ritual. There's Miter. Miter does Failure Cake. So, within Failure Cake, what happens is that they basically bring out a sheet cake into a cafeteria and they say, If you want a piece of cake, you need to share a failure story. And it's really to get those stories of failure being shared in those best practices and lessons learned.Then there's also DuPont. DuPont's doing an Annual Dead Project's Day around Halloween. And so, the whole point is to get lots of their innovators and their scientists together to share their experiences. But you have to have those points of sharing. And what we found in parts of our research is that 83% of large organizations share innovation stories, but only 26% share stories of failure.But because a lot of innovations fail, you lose so much. And so, implementing these, these rituals into their yearly practices can go a long way to capturing those insights, but also unifying their community. Brian Ardinger: So, do you have any tactics of, let's say I'm working in an organization, and I buy into the fact that I need to celebrate these failures and at least tell these stories so that you know that not everything's going to be a success when you go through something new. How do you get buy-in to even have a ritual, like a failure cake, or things along those lines? Stephen Taylor: A lot of times getting buy-in for that is showing the value that's created. So being an innovator, trying something first. And so, a lot of times what we've found is that people are really actually excited to share these failure stories. Because it's things that they hold onto that really drive them.And so, them being able to share those with the group is really strong. But one of the biggest values is actually hearing someone who is, let's say for instance, you have a hero because within the Hero's Journey, you have people that basically go out onto their journey, they come back and then they may never go out on a journey again.But that's not the life of an innovator, of a scientist. They constantly have to go back to the bench or go out and do stuff again. So, to hear someone who maybe is a hero from one project, and they have war that's existing for them. For them to say, hey, you know, here's a failure story of mine. Think of how that sounds to someone who's a new scientist or a new innovator that's really gung-ho on their first project.You know, to be able to hear that, you know, this may not work out and that's okay. I've had a whole slew of failures throughout my career. I'm still here and still doing great stuff. You know, that's really helpful and it helps people be able to realize like this is not my baby. You know, this is a project that I'm working on. We're going to push it as far as we can. We're going to try to achieve the goal, and if it doesn't work out, there's going to be the next thing. Brian Ardinger: So, let's talk a little bit about the process that a company can go through to tell better stories and to put this actually into practice. Are there particular methodologies or tactics that companies should be looking at or walk me through the process.Stephen Taylor: We had a podcast called Untold Stories of Innovation. And in that podcast, there was a qualitative research study. And one thing we wanted to hear is like how people utilize stories in their innovation cultures, but then also listen to the stories and dissect them. And we heard several different story frameworks used time and time again. And the two that are most prevalent are ABT and CAR.CAR is very well known. It has a lot of different names to it, but it's Challenge Action Results. And the importance of Challenge Action Results from a natural language processing standpoint is that it alleviates cognitive tension. Basically, says like, here is the challenge. Here's the action we took. Here are the results that we got.But in order to alleviate cognitive tension, we had to create cognitive tension. And that cognitive tension is actually created through a framework called ABT. That ABT (And, But, Therefore) is popularized by Randy Olson. The framework for ABT is ordinary world and something at stake, but there's some type of tension, there's some problem, there's something that's preventing us to realize the value that's there.Therefore, here's our proposed solution. And when those two get paired together, you basically have a framework to present and solve a problem. But then you can interlace into that lots of different story patterns. To make storytelling one very strategic and very mission focused, but also very purposeful and concise.Brian Ardinger: So, is this something that product teams and that at the beginning of the project start literally mapping out what story they think the new idea is going to go on? Or how does this actually work in practice? Stephen Taylor: It really works in practice by understanding who your audience is and what you're trying to get out of what information that you're needing, what buy-in you're needing. I'm really trying to map the story that you're sharing with that audience. Because there is no one story framework that rules 'em all. You know, you can talk about brand story, you can talk about Hero's Journey. There's a variety. And so, the more that you practice and practice from a standpoint of trying to understand your audience and what it is that they need in order to make a decision that you're hoping for them to make, that really helps you with crafting something that really gets at that goal. Brian Ardinger: So, I would imagine that the teams need to develop different types of stories. So, for example, inside stories where they're trying to communicate to management or other collaborators within the organization and that story of what they're building and why. May be different than an outside story, which would be maybe to the marketplace or to the consumers. Am I reading that correctly? Stephen Taylor: Yeah. Oh, absolutely. So prime example, we had an interview with Jim Murkowski from Ecolab. And they told a story about this new technology that they had developed for detecting Legionella, for Legionnaire's disease.And it was, you know, we do this whole breakdown of the story in our courses. He uses a framework, he uses CAR because it was in the past, we're informing people. So, it's challenge, action, results, and just it is the most clean, obvious innovation to do. They basically took a process that took two weeks to get results and now people can actually get that result in minutes. And make you know, really good decisions based on the information.But that story that you tell external is nowhere near what happened actually internal to that organization. Because Eco Lab was the group who actually did all the water testing. And so internally it was a story of self-disruption. Because you can imagine the feedback they got when they came out with this new technology and say, hey, we don't need to do testing in the lab anymore. You know, we don't need water samples. They can do it on their site. Everything was fear pushback. Like, oh, you know, the quality. Oh, you know, can you really trust them to do it right. You know, all these things. Because it was going to disrupt a lot of systems that they already had in their organization. So, the storytelling can't be the same because the challenge that you're trying to solve is fundamentally different.Brian Ardinger: How would you go about testing your stories to know if you have the right story to the right audience? Are there particular ways that you should be testing your stories or talk a little bit about that. Stephen Taylor: Having those ritual opportunities, there's a lot of these already built in. You know, groups have group meeting pretty often. You know, you get feedbacks through your emails when you're sharing information. There's lots of these points, but you had to look at them as being strategic. Innovators spend 30% of their work week in some form of storytelling. We put out a survey. We had a hundred people fill out the survey. It was 12 hours a week. We've worked with probably 300 to 500 innovators so far in the last year. They've completed the same survey. Theirs was like 12 to 15 hours a week. So, you're spending a lot of time either crafting stories, sharing stories, or listening to stories. And if you take that time very seriously and start thinking about it very strategically, you can start using those opportunities as a way to get feedback on the stories that you're sharing and seeing what is resonating, what is not resonating. So, these meetings, the emails, the water cooler conversations, those are all strategic points that you have where you can actually build up these skills. Brian Ardinger: One of the biggest challenges that I've seen working with companies is oftentimes you have different business units that value innovation differently. And so, telling that initial story that innovation is important, often sometimes falls on different audiences. So, do you have any advice or thoughts on how do you get alignment on just the concept of why innovation is important and the stories you need to tell around that? Stephen Taylor: Yeah, so, so that's a really good point. Always within any project, you know, project teams do this naturally is identify who are the stakeholders. But then are you actually going out and spending time with the stakeholders?Do you take a day? How much time could we save in our storytelling, if we took a very slow step, first, went and spent a day with our consumers or with our stakeholders and just heard the things that they talk about, you're not there to make decisions. You're just there to observe. What do they do? What are the major discussion points?Am I actually presenting information to them that they really care about. Or am I just throwing information out there that is not aligned with the conversations that they're having? If we can use storytelling to create those points of alignment between those business units that have different priorities, which most of them will, you can make the time that you're spending communicating more effective and more efficient. Brian Ardinger: How can someone learn to be a better storyteller? Are there particular things they should be reading or looking at, or resources they should be delving into? What's a good way to become a better storyteller? Stephen Taylor: Obviously at Untold, we have a course that's entirely built upon innovation storytelling. We really are the first group to really look at storytelling from an innovation perspective. We bring in a lot of peer review literature and really try to paint this cohesive, basically try to pull a lot of the information together on what is the best practices to date. And then how do we use these strategic frameworks and these patterns? So that's the first thing is that I'm going to plug in ourselves because I think that the experience that we create and the outcomes from the experience are really, really impactful.And what I'm going to say is that, again, storytelling is something that is evolutionary. You become a better storyteller. So you go through the trainings, but you don't stop there. You constantly look for new resources. And so one of the things that we give out as a part of our course once you complete it, is that you get a book on storytelling. But it could be something like the Fearless Organization because psychological safety has big impacts on people feeling like they can share stories.So, there's lots of books and there's lots of literature out there that you can continue to dive into. There are things like pep decks that have little introductory parts for storytelling. But it's one of those things that us as innovators who are not afraid to go out into the wilderness, into the unknown and take the first step is that we have to be able to do that with our education and realize that this is a journey as well.And the more that we learn about storytelling, the more that we see ourselves as innovators within these larger organizational narratives and also within our own personal story. Continue learning. Don't stop at one. Lots of perspectives out there on storytelling that are fantastic. For More InformationBrian Ardinger: Well, that's a great way to end because one of the last questions I always ask is, how can people, if they want to learn more, reach out to you and your company? Stephen Taylor: www.untoldcontent.com. You can also reach out to me. My name's Stephen Taylor. My email is stephen@untoldcontent.com. So, you can reach out to us in those ways. The other thing that I would recommend everyone look at is a new venture that we are starting up called Narratize.So, you can go to Naratize.com and at Narratize we are working on developing a storytelling platform for busy professionals. A communication platform for busy professionals. The idea is can you create a white paper in a day or in a couple hours. It's an AI-based tool that really helps you share the insights that you know to create these deliverables that you have to work on. So, it is currently a pitch builder. But it is quickly evolving into lots of other points of content. You can check us out at naratize.com as well. Brian Ardinger: Obviously the world is changing quite a bit with AI and Chat GPT and all these kinds of things and makes it easier and harder at the same time to tell your story. So yes, Stephen, I appreciate you coming on Inside Outside Innovation to share your insights on that. I look forward to continuing the conversation and hearing more stories in the future. So, thanks very much. Stephen Taylor: Awesome. Thanks Brian. I really appreciate it.Brian Ardinger: That's it for another episode of Inside Outside Innovation. If you want to learn more about our team, our content, our services, check out InsideOutside.io or follow us on Twitter @theIOpodcast or @Ardinger. Until next time, go out and innovate.FREE INNOVATION NEWSLETTER & TOOLSGet the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HEREYou can also search every Inside Outside Innovation Podcast by Topic and Company.  For more innovations resources, check out IO's Innovation Article Database, Innovation Tools Database, Innovation Book Database, and Innovation Video Database.   

My assistant-turned-colleague Matthew David and I discuss the break neck speed that 2023 has started out with for the ABT and us. From the World Bank in Asia to Pfizer globally we are now engaged in ABT training round the clock and all over the place. Which means this hour discussion between just Matt and me is perhaps our best episode ever. Happy 2023 everyone! Two podcasts where Randy Olson uses the Matt Template for his overall presentation: 1) CLIMATE COMMUNICATION https://podcasts.apple.com/no/podcast/exercising-narrative-intuition-with-randy-olson/id1652949439?i=1000590644492 2) COVID COMMUNICATION https://www.youtube.com/watch?v=vppanit98aM Matthew David http://www.matthewmdavid.com/ https://twitter.com/mattmdavid Randy Olson https://twitter.com/ABTagenda ​ Randy's Blog: http://scienceneedsstory.com Learn more about the ABT Framework Course: http://www.abtframework.com/

Continuing my goal of showcasing my own work in December, this week's episode is all about my passion, my love, my baby; what we call DEFENSE DOCUMENTARIES.  Some call them mitigation videos or sentencing videos.  These are short, true, films produced for criminal cases (for plea negotion, sentencing, and post-conviction relief) and used to humanize our clients and advocate for them in a far more credible and powerful way.  I always say if the judge could spend the time with our clients and their families that we do, they'd have a whole new perspective on the case.  But our system isn't built that way.  In fact, in some cases, the first time a judge ever lays eyes on a client is on the day of sentencing.  Therefore, a well-made, ethically sound, defense doc is the closest we can come to bringing the judge off the bench and into our world.  I have found these stories, told with pictures, to be far more powerful than the words and all the other paper we lawyers are taught to present to find justice at sentencing.  I'm not just a lawyer, I'm an award winning filmmaker.  I've had non-legal documentaries play at film festivals across the country and beyond.  In 2005 I began combining my two passions of law and film, making my first defense defense documentary.  My client received probation, and I never looked back.  I've been leading the charge in this powerful form of legal advocacy ever since.  A few years back, I was invited by Park Howell to be a guest on his incredible podcast, "The Business of Story".  Park is also the co-author of the business version of the Narrative Gym book series.  Special thanks to him for allowing this re-broadcast.  Enjoy! IN THIS EPISODE: Doug's "origin story" - how he became a lawyer and a filmmaker; The story of the first defense doc Doug produced; Making empathy your guiding light at sentencing and using defense docs to do it; The important distinction between sympathy and empathy at sentencing; The 3 primary elements necessary for an effective defense doc; The "3Rs" of sentencing narrative. LINKS:  The podcast opens with a STORY of a client I called “Daniel”.  At the time, I was using a pseudonym to respect his privacy.  Since then, he's come out with his story and he was gracious enough to come on Set For Sentencing to tell it himself!  This was EPISODE 11, "It's a Real Life: A Former Client's Redemption story." Park Howell found me through what turned out to be a very controversial NYT Piece profiling my work, Called “No Jail Time, The Movie”. It was an NYT opinion piece or “op doc” that came out around 2017.  We're going to do a whole other podcast about No Jail Time the Movie, the focus of which will be the ETHICAL implications of DOCUMENTARY FILMMAKING, as the filmmaker, Lance Oppenheim did just about everything an ETHICAL documentarian should not do to get his movie made and into the hands of the Times.  The beauty of life, my practice, and my story journey has been constant learning and growth.  But, it occurs to me as I relistened to this great discussion that it occurred before Park Howell and I fully discovered and embraced the narrative structure of "AND, BUT, THEREFORE" (ABT), pioneered by story expert Dr. Randy Olson.  Therefore, we didn't yet have the full vocabulary to express the truth of narrative structure and the evolution of our process in helping others craft their brand stories and their legal stories.  Now we do- and it's ABT all the way, baby.  So, if I haven't included enough shameless plugs for the ABT, here's the Amazon link to buy my book, The Narrative Gym For Law: Intruducting the ABT framework For Persuasive Advocacy. Along the same lines, we discussed my "3Rs" of Sentencing Narrative - but at the time, those ideas were also not fully formed.  Now they are!  And you can have a copy of my article from NACDL's The Champion, for free.  Just visit the shownotes on my website (www.setforsentencing.com/defensedoc), scroll down, and click the download button.  Last, but certainly not least, if you are interested in learning more about The Business of Story and the incredible marketing and eductational opportunities Park Howell has to offer, visit: https://businessofstory.com

We have produced over thirty episodes of Set For Sentencing including our Web extras, AND we're just getting started.  BUT no episode has yet solely focused on the work I do helping lawyers tell their most powerful sentencing narratives and producing defense documentaries to humanize clients and bring their life story into living color. THEREFORE, I thought it might be interesting to flip the script and showcase some other creators who have been gracious enough to invite me on their podcasts.  That way, you can learn about what I do in more detail, from the perspective of some of my incredible partners in the world of business, science, and beyond! You may have noticed, the above description is written in “ABT” form.  ABT stands for “and, but, therefore” and it is the quintessential expression of all narrative structure.  First comes the “and” material, setting the stage with simple, non-controversial statements.  Then, the PROBLEM is revealed in the form of the contradiction – the “But”.  Finally, the problem is resolved with a consequence, or a resolution (the “therefore”).  See how that works?  It's elegant in its surface level simplicity, and mesmerizing with the complexity that lies beneath.  So, let's do it one more time, and then get to listening:  Lawyers have always known that “story" is at the heart of persuasive advocacy AND this awareness continues to grow, BUT there's been a need for a simple, analytical way to teach it, which the ABT Framework now provides, THEREFORE, I give you Dr. Randy Olson, the big brain behind the ABT, and co-author of our book, The Narrative Gym for Law: Introducing the ABT Framework for Persuasive Advocacy! In this episode of “ABT Time Ep 30 - The Narrative Gym for Law discussion with coauthor and defense lawyer, Doug Passon: How police weaponize narrative to lull a suspect into waiving their Miranda Rights; How police weaponize narrative using “the Reid technique” to convince suspects to confess to crimes, even crimes they did not commit; What Miranda would look like, re-written using the “And, But, Therefore” Narrative template; Narrative is all about PROBLEM SOLVING; How, for better and for worse, lawyers and scientists have much in common; Introduction to Passon's work in defense documentaries/mitigation movies; How Passon's work ended up featured on The Simpsons!!??; A taste of “psychodrama”; The simplicity of the ABT and the clarity that comes through repetition (i.e. working your muscles in the narrative gym). LINKS: Here's a very simple blog entry I wrote on the ABT to give you a little better foundation on what we are talking about: https://dougpassonlaw.com/blog/the-three-most-important-words-in-persuasive-communication/  The Narrative Gym for Law: Introducing the ABT Framework for Persuasive Advocacy, by Dr. Randy Olson and Doug Passon.  Available on Amazon:  https://a.co/d/6M7C4YZ Randy Olson https://twitter.com/ABTagenda​ Randy's Blog: http://scienceneedsstory.com Learn more about the ABT Framework Course: http://www.abtframework.com/ Jen Martin https://twitter.com/scidocmartin https://www.instagram.com/scidocmartin/ Science Communication at the University of Melbourne: https://blogs.unimelb.edu.au/science-... Jen's Blog: https://espressoscience.com/ Related or Complimentary Podcast Episodes: Over the Rainbow & Into the Land of Legal Narrative (With Story Expert Matthew David) https://dougpassonlaw.com/podcast/over-the-rainbow-into-the-land-of-legal-narrative-with-story-expert-matthew-david/ Sentencing Psychodrama! https://dougpassonlaw.com/podcast/sentencing-psychodrama/ Narrative is Everything at Sentencing (More with Dr. Randy Olson) https://dougpassonlaw.com/podcast/narrative-is-everything/ Mitigation Videos :  During our discussion of “power dynamics” in relation to sex offenses, I told the story of my case where our client was addicted to child pornography as the result of being sexually abused by another boy in his neighborhood.  We did a sentencing mitigation video to better tell his story.  If you'd like to see it, here is a link to the full video that our client graciously gave us permission to share: https://vimeo.com/173660942 Password: mitigation2016  FYI, Sentencing videos have been my passion for almost 20 years.  If you have a case or client that might benefit from having their mitigation story told in this way, feel free to head to www.dougpassonlaw.com and set up a free consult.

On this episode of FM Evolution, hosts Shawn Black and Randy Olson were joined by Stormy Friday, the president of The Friday Group, a woman-owned facilities management consulting firm. With over forty years of experience in the FM industry, Stormy has gained international recognition and lectured at FM conferences in over thirty countries. In this episode, Shawn, Randy, and Stormy discussed the best practices for giving and receiving feedback, when it's the right time to ask for constructive criticism, and how to navigate situations where people receive feedback negatively. Thanks for tuning in! Shownotes:(1:09) Introduction to Stormy(5:43) Getting Involved in FM(7:51) Stormy's Influence in FM(15:28) Giving and Receiving Feedback(18:05) Effective Feedback(27:56) Getting Better at Providing Feedback(31:511) Negative Feedback(34:35) Best Practices for Giving Feedback(39:42) Asking for Feedback(44:49) Closing Questions Links:Shawn BlackRandy OlsonProFMIStormy FridayThe Friday Group Quotes:“Effective feedback from an FM manager drives the FM culture. It strengthens the morale of the organization, and it provides an opportunity to showcase performance achievements and provides a framework for discussions about areas where performance needs to be improved.” - Stormy Friday, (13:14) “If you think about it, we don't perform annually, we perform daily. So why would it make sense to have an annual performance? Effective feedback has to be frequent. While it may not necessarily have to be daily, there should be opportunities for feedback on a regular basis.” - Stormy Friday, (18:22) “We talked about the quiet quitters needing feedback, but so do the good performers. They need to be praised when they've done something well and when the manager has received [good] feedback from a customer or client.” - Stormy Friday, (28:14) “When I was managing large organizations, I would say, ‘Remember my door is open, but when you come in, you must have options for me to consider.' That's how you grow and develop. I think people in FM are afraid of retribution, but it goes back to the organization's culture and the fact that effective feedback is a dialogue.” - Stormy Friday, (41:52)

The guys give up an update on the Nissan Classic (2:45) and the mixed double super series (5:00), predicting some winners at the Pinty's Grand Slam - Masters from Oakville (15:50), Canada joins the World Junior B championship in Finland for the first time (20:30), and Kevin talks about the time he skipped 2 different teams (27:00).They then answer an email with some interesting ideas about new sponsors for the Brier (30:00), discuss getting younger people interested in curling and chat with Randy Olson about stick curling (36:30).This podcast is produced by Warren Hansen, recorded and mixed by Mike Rogerson, and hosted by Kevin Martin, Warren Hansen and Jim Jerome. Social support by Griffin Porter.Contact the podcast -- insidecurling@gmail.comThe views and opinions expressed in this podcast are those of the hosts and guests and do not necessarily reflect the position of Rogers Sports & Media or any affiliates. 

Lawyers are taught that logic is their best friend.  BUT, in the real world, human beings make their most important decisions based on EMOTION, not LOGIC.  So how do you present your facts in a way that taps into the genuine emotions of the decision makers?  Come on people, you know this:  A good, true, & well told story! Helping us get Set For Sentencing, and joyfully continuing our ongoing conversation on legal narrative, is story expert, Matthew David.  As a screenwriter and Dr. Randy Olson's right hand man, Matt is deep into the world of narrative.  He knows the "ABT" (AND, BUT, THEREFORE) template like the back of his hand.  Even better, Matt formulated his own expression of the ABT, Dr. Olson now affectionately calls “the Matt Template” which goes like this:  Heaven AND heaven, BUT hell, THEREFORE action!  Now, let's see how that works in the world of sentencing storytelling (spoiler alert – it works like magic). This episode is not only entertaining AF, it's filled with practical advice on how to effectively and powerfully communicate your client's story to any decision-maker.  IN THIS EPISODE: The “Matt Template” & how it will instantly allow you to begin crafting your compelling case narrative; The “And, But, Therefore” narrative template and examples; The “ordinary world” in the hero's journey – what and why it is; The two levels of hero's journey that exist in criminal case narrative; Somewhere Over the Rainbow – the quintessential musical manifestion of “heaven” in narrative structure; What it means to “amplify the pain” and why it is essential you do it in every story; The role of hero and sage in criminal sentencing stories –and how to tell the difference; Why the “hero's journey”, embodied in the ABT structure, resonates with every human being; Using Star Wars, The Wizard of Oz, The Hunger Games, and the Matrix to illustrate all of these points; Our favorite screenwriting and story book recommendations. LINKS: Matt's website http://www.matthewmdavid.com/  THE NARRATIVE GYM FOR LAW: Introducing the ABT Framework for Persuasive Advocacy https://a.co/d/iOI4exU HERO'S JOURNEY VIDEO (what makes a hero?) https://youtu.be/Hhk4N9A0oCA Park Howell Business of Story Podcast  https://businessofstory.com/storytelling-podcast/ Some of my blogs: “The 3 Most Important Words in Persuasive Communication” https://dougpassonlaw.com/blog/the-three-most-important-words-in-persuasive-communication/ “Five Reasons Every Lawyer Should Study the Art of Screenwriting & a Killer List of Resources to Get You Started”  https://dougpassonlaw.com/articles/5-reasons-every-lawyer-should-study-the-art-of-screenwriting-and-a-killer-resource-list-to-get-you-started/

On Friday, 11/18/22, a federal judge sentenced Elizabeth Holmes to over eleven years in prison.  Ms. Holmes was convicted after trial of a "fake it 'till you make it" fraud involving her company Theranos, and the revolutionary blood testing technology dream machine that was not to be.  There are many lessons we can learn from what went down last week, so, helping us get Set For Sentencing, our old friend and guidelines expert, Mark Allenbaugh.  Mark and I break down what it was, what it could have been, and what comes next.    We also veer a way off the path, with admittedly wild speculation about whether Elizabeth Holmes may be on the Autism Spectrum, and if so, how that would have put her entire mitigation narrative in a different light. So, surf's up.  Let's ride the wave of this consequential current sentencing event, and take away some practical tips for your own case in the process.  In this episode:  How Ms. Holmes won the day when it came to the guidelines calculation; How much time she may actually serve given "good time"credit, First Step Act credits, compassionate release, and 1/2 way house options; Comparing the government's narrative with the defense narrative - which narrative was more compelling and why; Breaking down the opening paragraphs of the government and defense sentencing memoranda; “Shirley's Law” and the need to take control of the narrative; Whether 130 character letters is too much of a good thing; A wacky theory about Autism. LINKS: www.sentencingstats.com We talked oh-so briefly about two other current events, the special counsel appointment for Trump and the fact that the Oath Keeper/Stewart Rhodes Jury is now deliberating. Mark and I have previously done podcast episodes on both topics, so here are links to those shows: MAR-A-LA-GOING TO PRISON? SEDITION EDITION: POTENTIAL OUTCOMES IN STEWART RHODES SEDITION TRIAL Autism:  I mistakenly said 1/8 people have an autism diagnosis.  Way off.  It's more like 1/44.  BUT, that's still alot.  It means we've had clients with Autism Spectrum Disorder and We probably missed it.  If you want to learn more, here's a prior episode on that too:  UNDERTANDING AUTISM AT SENTENCING "Shirley's Law": If you don't control the narrative, someone else will and you will NOT like it!  This comes from Dr. Randy Olson, and it's in the book we co-authored on legal storytelling, The Narrative Gym for Law, available on AMAZON. And, last but not least, I talked a fair amount (again) about my "3Rs of Sentencing Storytelling".  These are the three major categories of stories any defendant can (and must tell) on their big day.  If you'd like to download a FREE copy of the article I wrote on the subject, from NACDL's The Champion magazine, visit the shownotes on my website for this episode: https://dougpassonlaw.com/podcast/elizabeth-holmes-sentencing-post-mortem/

I hate to admit it, but we lawyers, we're really good talkers, but listening? Not so much.  When your lawyer puts away the police report, sits with you, and says, "tell me your story, I'm all ears," then you know you are in good hands.  But, being a good listener isn't always intuitive.  Therefore, it's time we look to the world of improv to see what it can teach us about being better advocates for our clients.  Actor, communications expert, and alumni of the famed Groundlings Improve in LA, Brian Palermo, is just the man to teach us how. IN THIS EPISODE: The difference between listening to respond and listening to understand; What it means to listen with a heightened emotional intelligence; The value of relatability; seeing yourself in the other; How you think you're presenting vs. how your audience is perceiving; The imperative of caring; The value of “full spectrum communication”; The power, import, and mindset of “yes, and…”; Narrative is everything, and the “ABT” is the most clear, most actionable expression of narrative structure; One easy improv exercise that will make you a better listener. LINKS: Palermo Improv Training Website Brian Palermo on IMDB The book, "Connection: Hollywood Storytelling Meets Critical Thinking" on Amazon The Narrative Gym for Law on Amazon Ep. 4 of Set for Sentencing, "Narrative is Everything at Sentencing" (a deep dive into the "ABT" Framework with Dr. Randy Olson).

SummaryThis week, host Shawn Black is joined by Randy Olson, the leading design and distribution implementer of the ProFM Credential Program, for another special episode of FM Evolution. Shawn and Randy sat down with Kristed Herbert and Keith Spencer from Cerebrii Solutions Global to discuss FM in Trinidad and Tobago. Cerebrii is a training and consultancy firm based in Trinidad and Tobago specializing in facilities management, project management, and real estate and property management. Throughout the episode, Shawn, Randy, Kristed, and Keith considered the importance of cross-functional competencies in FM, Cerebrii and ProFM's partnership, and international interest in FM. Show Notes(1:03) Introducing Kristed and Keith(5:35) Introducing Cerebrii Solutions Global(9:02) FM in Trinidad and Tobago(12:06) ProFM in Trinidad and Tobago(12:56) The Importance of Cross-Functional Competencies(19:32) What Are You Reading?(26:26) Drawing International Interest in FM through Leadership(31:15) Impact on Students(33:42) Cerebrii's December Course(38:04) Closing ThoughtsLinksShawn BlackCGP Maintenance and Construction Randy OlsonProFMKristed HerbertKeith Spencer  Cerebrii Solutions Global  Quotes“There is this understanding that people need to be better equipped in order to help organizations meet their demands, their expectations, their strategic goals, but most importantly, to seek the wealth and interest of their people.” - Kristed Herbert, (10:46)“I would add that Trinidad and Tobago is at the cusp of moving from focusing on workplace optimization and operational efficiency to more at the strategic and tactical level. And this is where ProFM comes in because it bridges the gap between the operations—the tactical and the strategic level—particularly when we look at the asset management model.” - Keith Spencer, (11:01)“When we touched on the cross-functional competencies and showed as far as we've reached into business management and seeing it all the while coming from asset management, coming from strategic management, coming into business management—Those cross-functional areas are needed, are necessary, and are key tools to effectively be facility managers in the workplace.” - Kristed Herbert, (15:28)“[ProFM] is so practical. You can literally take an example that is being presented in any module and adapt it and use it in your facility. It's so comprehensive. It's so all-inclusive that you literally have at your disposal a textbook that could guide you along your implementation of your facility management or improve upon what you already have.” - Kristed Herbert, (17:35)“We're in the people business. And we have to put ourselves in the user's experience to be able to bring delivery on key things. And there's no better way to appreciate FM unless you have that value for people. Everything we do…[is] going to affect your users. And you want to ensure that you are affecting a system that is safe, is reliable, is competent, and at the end of the day, is adding to the organization's bottom line.” - Kristed Herbert, (30:08)

Drs. Marlis Douglas, Keisha Bahr, and Randy Olson (the co-authors of our new book) discuss the origins of the new term BUT BOMB, the Matt Template (Heaven, Hell, Action), bored moms, and of course how the ABT Framework can save your life.  PS - "Arsch-Bombe” is the German term for a “cannonball” where you jump in the water ass-first.  Which is the perfect bit of imagery for having a powerful statement of contradiction at the heart of your narrative.   The Narrative Gym for Science Graduate Students and Postdocs: Using the ABT Framework for Proposals, Papers, Presentations, and Life in General: https://www.amazon.com/Narrative-Science-Graduate-Students-Postdocs-ebook/dp/B0BBLBR69T/ Marlis Douglas https://www.marlisrdouglas.org/ Keisha Bahr http://www.bahrlab.com/ https://twitter.com/KeishaBahr Randy Olson https://twitter.com/ABTagenda​ Randy's Blog: http://scienceneedsstory.com Learn more about the ABT Framework Course: http://www.abtframework.com/

Watch this episode on YOUTUBE, on APPLE PODCASTS, or wherever you get your podcasts! Lawyers have everything to learn from great stories on the screen, on the page, or on the stage.  Legal Writing Professor Christina Frohock knows this well, as her latest law review article, Legal Fiction: Reading Lolita as a Sentencing Memorandum, brings into focus exactly what lawyers and clients can learn from the classic and infamous novel Lolita, and how we can apply those teachings to full effect at sentencing. IN THIS EPISODE: The fundamental unity between law and narrative; What every laywer and client can learn from great storytelling; How those lessons can be practically and credibly applied at sentencing; Writing style tips that every lawyer can use, including alliteration and word pictures; How to spot clues of historical trauma and other mental health issues in a client's narrative that may help put their crime in context; The difference between sympathy and empathy at sentencing. LINKS:  Prof. Frohock's book, Small Town GTMO: The Layers of Estate, Sovereignty, and Soil in U.S. Naval Station Guantanamo Bay, on Amazon. Five Reasons Every Lawyer Should Study the Art of Screenwriting, and a Killer Resource List to Get You Started, by Doug Passon. Doug's book on Legal Narrative, co-authored with Story Expert, Dr. Randy Olson, on Amazon. Since the idea of narrative's unity with the law was the central theme of this episode, you might enjoy episode, X of the podcast, "Narrative is Everything at Sentencing", featuring Dr. Randy Olson.  

Summary:On this episode of FM Evolution, host Shawn Black sits down with Randy Olson and Amy Brown. Randy is the leading design and distribution implementer of the ProFM Credential Program, and Amy Brown is the director of events and education at Trade Press Media Group, a business-to-business media company. Throughout the episode, Shawn, Randy, and Amy discuss the upcoming NFMT Remix conference in Las Vegas and what the individuals attending can expect. Thanks for tuning in! Shownotes:(0:40) Introduction to Randy(1:04) Introduction to Amy(1:32) About ProFM(3:18) About NFMT Remix(4:40) The History of ProFM(8:04) What to Expect from NFMT Remix(15:26) About the NFMT Remix Exhibits(21:32) Women in FM(24:44) About the NFMT Remix Afterparty(26:47) Closing Questions Links:Shawn BlackRandy OlsonProFMAmy BrownTrade Press Media GroupNFMT Remix Quotes:“We have shared values between the organizations. The primary thing we want to do is have the best impact we can on the facility management industry and we recognized NFMT did that.” - Randy Olson, (5:44) “We're looking at strategies, procedures, and technology that people can implement immediately and that will have changes in their overall facility.” - Amy Brown, (9:24) “That's ProFM. That's what we do. I look at it as the bridge between the undergraduate degree and the actual working world. So you have the undergraduate degree, but then how do we actually deliver a solution when we get out to the facilities?” - Randy Olson, (12:08) “I've heard from people that have been in the classes in the past that sometimes studying can be overwhelming for adults who haven't done it in a few years. So it's nice to have that face-to-face interaction with classmates and an instructor.” - Amy Brown, (20:34)

Summary:On this episode of FM Evolution, hosts Shawn Black and Randy Olson sit down with Jim Zirbel, a chairman at FM Pipeline Team, Inc., an organization that aims to engage, enlighten, and energize the next generation of facility management professionals. Jim's focus is on organizational governance and policy implementation as the FM Pipeline program grows across the United States. Throughout the episode, Shawn, Randy, and Jim discuss the program FM Pipeline offers and the talent gap in the FM industry.  Thanks for tuning in! Shownotes:(1:02) Introduction to Jim(8:13) Feedback on the FM Talent Gap(12:05) Solution to the FM Talent Gap(23:41) Process of Becoming an FM Professional(26:50) How FM Professionals Are Giving Back(29:15) Closing Thoughts Links:Shawn BlackRandy OlsonJim ZirbelFM Pipeline  Quotes:“The organizations that invest in their people and provide professional development are where they want to be. They want to grow. They want to be better at what they do. They want to gain confidence. They want to gain credibility.” - Randy Olson, (9:49)  “I would contend that a high number of FM professionals that are looking at different careers, jobs, or employers are looking for organizations that value them. That helps train them. That helps keep them current.” - Jim Zirbel, (13:26) “Our program is a scaled solution and we ran into the problem in the high school space of if we're going to create something that populates these further programs, we better have something that is solid.” - Jim Zirbel, (15:49) “This program encompasses everything the facility manager needs to do on a daily basis across all the technical and functional skills. And then the soft skills, those communication skills, innovation skills, the ability to collaborate, and sustainability.” - Randy Olson, (24:23)

On this episode of FM Evolution, hosts Shawn Black and Randy Olson were joined by Eileen McMorrow, founder of The McMorrow Reports Facility Management & Design Insights. With thirty-plus years as a journalist covering the facilities management and design industry, Eileen has extensive experience working closely with facility managers, architects, engineers, and building management professionals, helping them with the challenges of maintaining workplaces, optimizing productivity, investment strategy, and design for the future of the build environment. Shawn, Randy, and Eileen discussed the 2022 FM results from the McMorrow reporting last year and the mindset shifts within the FM industry. Thanks for tuning in! Shownotes:(0:51) Introduction to Eileen(6:44) Annual Outlook Survey(9:28) About McMorrow Reports(11:15) About Facility Management(12:32) Topics of the 2022 Survey(19:42) FM Training(24:57) Changes in the FM Industry(31:13) Final Thoughts Links:Shawn BlackRandy OlsonEileen McMorrow Quotes:“We feel it's important if you want to understand what's going on in the industry and you want to understand trends…you've got to ask. You've got to go out and ask the broad audience.” - Randy Olson, (6:26) “...of course money talks, increased compensation talks, but, you know, invest in your people. Everyone matters and should be made to feel that way back…the time is now and you can't afford not to.” - Randy Olson, (14:36)“Team members have to learn what they need to excel. They know it's there. They know training makes an impact. They're looking to get more training, but the management people need to go to the other management people and say these folks need credentials and we need to do the training because we want them to stay.” - Eileen McMorrow, (17:19) “I got a hunch that if you're paying for a lot less real estate, you're going to have time to re-deploy some of that money into training. There's going to be some amazing workplaces two years from now when all this redesign is done.” - Eileen McMorrow, (28:19)

Who doesn't love a good vacation? But the likelihood of stress goes through the roof as soon as you factor in the act of traveling. Annoyances like cramped leg room, high gas prices and mysterious service fees can make getting from point A to point B, a real pain. Is there a more efficient way to drive, board a plane or even fuel your vehicle? Harry turns to some very smart people who are doing their best to optimize the way we travel. You'll hear about how AI can create the most efficient road trip and the science behind boarding an airplane faster. And will kelp power the transportation of the future? For information on Randy Olson's optimal road trip: http://www.randalolson.com/2015/03/08/computing-the-optimal-road-trip-across-the-u-s/ If you enjoy Margins of Error, CNN would love to hear from you.  Please visit: cnn.com/margins to take a brief survey. To learn more about how CNN protects listener privacy, visit cnn.com/privacy

Park Howell is the host of The Business of Story podcast, which talks about the art of storytelling in sales. In addition to hosting The Business of Story podcast, ranked among the top 10% of downloaded podcasts in the world, Park has also authored two books: Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand and The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging, co-authored with Dr. Randy Olson.   In this episode, Park talks about the main aspects shared by art and communication, and the power of brand storytelling to increase the numbers of your business.    Here are some of the topics covered in this episode: The importance of storytelling in business, and how to learn from art and brands like Pixar The difference between online and in-person storytelling Why the ABT foundational narrative framework is key to improving sales  How to apply a natural style of storytelling to be a better salesperson   More From the Guest   Linkedin: https://www.linkedin.com/in/parkhowell/   Website: https://Businessofstory.com   Badger Sales University - Check out Park's Course - https://salesuniversity.badgermapping.com/p/park-howell-the-abts-of-selling    Listen to more episodes of the Outside Sales Talk here! https://www.badgermapping.com/podcast     Start Selling More Today with Badger Maps - The #1 Route Planner for Field Sales   See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/  If you love the Outside Sales Talk podcast, you'll also love Badger's newsletters!  Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts. Are you in? Subscribe to Badger Maps' newsletters now! https://www.badgermapping.com/newsletters/