Podcasts about erin hatzikostas

When you hear the word authenticity, you might think of it as being your true self around other people. Actually, it's much more than that. In our conversation, Erin Hatzikostas shares her bold and refreshing perspective on authenticity in leadership and life.  As a former corporate CEO turned authenticity advocate, Erin opens up about her journey from a rocky start as an actuary to leading a company with a culture rooted in trust and connection. She introduces her HUMANS framework for authenticity, emphasizing the importance of humility, unexpectedness, and storytelling in building relationships and inspiring others. Erin's unforgettable stories offer practical ways to embrace imperfection and lead with heart. Her insights on being unexpected in communication, taking risks, and cataloging imperfect moments will leave you feeling inspired to bring more of your true self into every interaction. This episode is packed with actionable advice for anyone looking to lead authentically, connect deeply, and stand out by simply being real. Erin is the CEO and founder of b Authentic Inc, a global keynote speaker, and the author of two books, You Do You(ish) and The 50% Rule, the co-host of the podcast, b Cause Work Doesn't Have to Suck, and coach-sultant. Her TEDx Talk was one of the Top 20 globally most viewed TEDx Talks released in 2021.   You'll discover: How authenticity can transform leadership and build trustThe HUMANS framework: key elements of authentic connectionWhy embracing imperfection fosters deeper relationshipsThe “50% rule” for breaking free from conventional thinkingHow storytelling can elevate communication and problem-solving Check out all the episodesLeave a review on Apple PodcastsConnect with Meredith on LinkedInFollow Meredith on TwitterDownload the free ebook Listen Like a Pro

Erin Hatzikostas, founder of b Authentic Inc, and author of  The 50% Rule, reveals how to bring your true self to the world so you will outperform all of the schmucks out there.  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Erin Hatzikostas is a former corporate CEO turned authenticity advocate, leading a movement to make workplaces more genuine through her company, Be Authentic Inc. As the CEO of a $2 billion healthcare financial institution, she tripled earnings and boosted employee engagement by embracing radical authenticity. Erin is a TEDx speaker, best-selling author of You Do You(ish), and co-host of the b Cause with Erin & Nicole podcast. Her insights have been featured in Business Insider, Fast Company, and Well+Good. With an MBA in Finance and Marketing, Erin blends analytical skills with leadership coaching to help professionals thrive through authenticity.SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, hosts Larry Levine and Darrell Amy welcome Erin Hatzikostas for a fun and insightful conversation on authenticity, leadership, and her latest book, The 50% Rule. Erin explains how embracing a mix of the "normal" and the "new" unlocks creative thinking, deeper connection, and greater confidence—especially in high-stakes sales environments. The episode highlights the power of vulnerability, humor, and boldness in driving results and building trust. You'll walk away with tangible tips to shake off imposter syndrome, break out of your rut, and lead with unapologetic authenticity.KEY TAKEAWAYSAuthenticity Drives Results: Authenticity in leadership and sales builds real trust and drives stronger connections and business outcomes.The 50% Rule: A method to balance foundational principles with new, bold approaches that feel more human and creative.Overcoming High-Stakes Pressure: Even in the toughest moments, being yourself can become your biggest advantage.Confidence Through Creativity: Salespeople gain confidence when they embrace innovation and trust in their authentic selves.A Shortcut to Growth: The 50% Rule helps people break out of limiting beliefs and step into genuine leadership.HIGHLIGHT QUOTES

“If you write for 15 minutes a day, you can get out about 250 words. In 200 days, that's 50,000 words. That's a book. So, where were you 200 days ago?” – Sam BennettToday's featured bestselling author is a keynote speaker, actor, teacher, marketing expert, and creativity-productivity specialist, Samantha Bennett. Sam and I had a fun on a bun chat about her book, “The 15-Minute Method: The Surprisingly Simple Art of Getting It Done”, why it's important to set boundaries with clients, what acting and teaching have in common, and more!!!Key Things You'll Learn:How dedicating just 15 minutes a day can lead to unexpected opportunitiesWhat gets Sam to write on days when she doesn't feel like writingThe importance of self-compassion and understanding in personal growth and productivityWhat setback led to Sam creating more success in businessHow necessity can drive creativity and resourcefulness in difficult situationsSam's Site: https://therealsambennett.com/Sam's Books: https://www.amazon.com/stores/author/B0D7JT9VS1/allbooksThe opening track is titled, "Set Sail" by Sparks Dynamite. To listen to and download the full track, click the following link. https://planetastroproductions.bandcamp.com/track/set-sail-intro Please support today's podcast to keep this content coming! CashApp: $DomBrightmonDonate on PayPal: @DBrightmonBuy Me a Coffee: https://www.buymeacoffee.com/dombrightmonGet Going North T-Shirts, Stickers, and More: https://www.teepublic.com/stores/dom-brightmonThe Going North Advancement Compass: https://a.co/d/bA9awotYou May Also Like…Ep. 807 – Inside The Mind of The Author Activist with Dawn Bates (@msdawnbates33): https://www.goingnorthpodcast.com/ep-807-inside-the-mind-of-the-author-activist-with-dawn-bates-msdawnbates33/Ep. 735 – “Take Back Your Weekends” with Allison Graham (@AllisonDGraham): https://www.goingnorthpodcast.com/ep-735-take-back-your-weekends-with-allison-graham-allisondgraham/Ep. 884 – How to Go From Stuck to Unstoppable with Murielle Marie Ungricht: https://www.goingnorthpodcast.com/ep-884-how-to-go-from-stuck-to-unstoppable-with-murielle-marie-ungricht/216 – “The Write Way” with Amy Collins (@askamycollins): https://www.goingnorthpodcast.com/216-the-write-way-with-amy-collins-askamycollins/179 - "Indistractable" with Nir Eyal (@nireyal): https://www.goingnorthpodcast.com/179-indistractable-with-nir-eyal-nireyal/185 - "Ultralearning" with Scott H. Young (@ScottHYoung): https://www.goingnorthpodcast.com/185-ultralearning-with-scott-h-young-scotthyoung/110 - "Self-Intelligence" with Jane Ransom (@TheJaneRansom): https://www.goingnorthpodcast.com/110-self-intelligence-with-jane-ransom-thejaneransom/Ep. 879 – No B.S. Time Management for Entrepreneurs with Ben Glass (@BenGlassLaw | @OfficialGLM): https://www.goingnorthpodcast.com/ep-879-no-bs-time-management-for-entrepreneurs-with-ben-glass-benglasslaw-officialglm/Ep. 479.5 – “How Entrepreneurs Can Be More Productive, Make Better Decisions, & Increase Their Bottom Lines” with Belinda Ellsworth (@stepintosuccess): https://www.goingnorthpodcast.com/ep-4795-how-entrepreneurs-can-be-more-productive-make-better-decisions-increase-their-bottom-lines-with-belinda-ellsworth-stepintosuccess/Ep. 614 – “Serve No Master” with Jonathan Green (@ServeNoJonathan): https://www.goingnorthpodcast.com/ep-614-serve-no-master-with-jonathan-green-servenojonathan/Ep. 732 – “From Financial Struggles & Tinnitus to Relief & Success” with Wayne Altman (@wayneraltman): https://www.goingnorthpodcast.com/ep-732-from-financial-struggles-tinnitus-to-relief-success-with-wayne-altman-wayneraltman/Ep. 510 - "Lights, Camera, Action" With Amy Scruggs (@amyscruggssd): https://www.goingnorthpodcast.com/ep-510-lights-camera-action-with-amy-scruggs-amyscruggssd/Ep. 863 – The 50% Rule with Erin Hatzikostas (@bcausepodcast): https://www.goingnorthpodcast.com/ep-863-the-50-rule-with-erin-hatzikostas-bcausepodcast/

You ever feel like you're doing all the “right” things at work—showing up, working your ass off, saying all the right things in meetings—yet you still feel invisible? Like success is just not happening the way it was supposed to?Enter: The 50% Rule. My guest today, Erin Hatzikostas, former CEO, bestselling author of books You Do You-ish and 50% Rule, and sought-after keynote speaker and executive coach, is breaking down how ditching half the advice you're given (yes, even from the experts) might just be the key to getting ahead without burning out.In this episode, we're talking about:✅ Why following the playbook is keeping you stuck✅ How to stand out without playing office politics✅ Why “just be yourself” is the worst career advice ever✅ The fastest way to make your work feel meaningful againIf you're tired of doing everything right and still feeling like something's missing, this episode is for you.Notable Timestamps02:00 | Why working harder isn't the answer08:30 | The 50% Rule—what it is & how to use it17:15 | How to get ahead without following the corporate script29:45 | Why energy (not effort) is the real game-changer42:00 | The tiny tweak that makes people actually listen to you at work54:30 | How to stop overthinking and take action today

“What you want to achieve is what you should be going for.” – Ken WilliamsToday's featured bestselling bookcaster is a husband, life coach, and father of five, Ken Williams. Ken and I have a blitz-style chat about his book, “STUPID Goals Blueprint: The Antidote to Toxic SMART Goals”, his journey from feeling stuck in his career to embracing life coaching, and more! Key Things You'll Learn:The limitations of traditional SMART goalsWhat STUPID goals are and how they redefine goal-setting toward a more fulfilling journeyWhy it's important to set goals that stretch, inspire, and promote personal developmentWhat coaching client experience Ken had that upped his game as a coachKen's Site: https://kenwilliamscoaching.com/Ken's Books: https://www.amazon.com/stores/author/B00B1M2YSC/allbooksKen's Podcast, “Bad Boss Podcast”: https://podcasts.apple.com/us/podcast/bad-boss-podcast/id1689109552The opening track is titled, "Set Sail" by Sparks Dynamite. To listen to and download the full track, click the following link. https://planetastroproductions.bandcamp.com/track/set-sail-intro Please support today's podcast to keep this content coming! CashApp: $DomBrightmonDonate on PayPal: @DBrightmonBuy Me a Coffee: https://www.buymeacoffee.com/dombrightmonGet Going North T-Shirts, Stickers, and More: https://www.teepublic.com/stores/dom-brightmonThe Going North Advancement Compass: https://a.co/d/bA9awotYou May Also Like…Ep. 735 – “Take Back Your Weekends” with Allison Graham (@AllisonDGraham): https://www.goingnorthpodcast.com/ep-735-take-back-your-weekends-with-allison-graham-allisondgraham/ Ep. 884 – How to Go From Stuck to Unstoppable with Murielle Marie Ungricht: https://www.goingnorthpodcast.com/ep-884-how-to-go-from-stuck-to-unstoppable-with-murielle-marie-ungricht/Ep. 863 – The 50% Rule with Erin Hatzikostas (@bcausepodcast): https://www.goingnorthpodcast.com/ep-863-the-50-rule-with-erin-hatzikostas-bcausepodcast/Ep. 879 – No B.S. Time Management for Entrepreneurs with Ben Glass (@BenGlassLaw | @OfficialGLM): https://www.goingnorthpodcast.com/ep-879-no-bs-time-management-for-entrepreneurs-with-ben-glass-benglasslaw-officialglm/Ep. 424 – “Thoughtfully Fit” with Darcy Luoma (@DarcyLuoma): https://www.goingnorthpodcast.com/ep-424-thoughtfully-fit-with-darcy-luoma-darcyluoma/Ep. 706 - "The Life Is Too Short Guy" with Scott White (@ScottEWhite2): https://www.goingnorthpodcast.com/ep-706-the-life-is-too-short-guy-with-scott-white-scottewhite2/

What happens when a Turnaround CEO and Authenticity Aficionado combines authenticity, storytelling, and humor? In this episode, we sit down with Erin Hatzikostas to explore the transformative power of relationships in real estate and life. Plus, you'll hear about a Big Fat Greek baptism story that's so outrageous it'll have you laughing out loud. So don't miss Erin's insights on why authenticity is the ultimate superpower for building success. Key takeaways to listen for How Erin's dad turned a speeding ticket into a multi-transaction windfall Why buying that dream vacation home might be the best decision you'll ever make Reasons authenticity is a game-changer as a real estate professional The surprising power of planting possibilities without knowing what will grow Real estate relationships done right: Why simple questions can spark life-changing opportunities Resources mentioned in this episode Confessions Of A Crappy Christian Podcast Amazon Book: Joy-Full AF by Erin Baker | Kindle, Paperback and Hardcover About Erin Hatzikostas Erin is an internationally recognized advocate for workplace authenticity. In 2018, after more than 20 years in corporate leadership, she left what many considered a dream job to prove that genuine connection is not just a buzzword but a powerful business tool. She founded b Authentic Inc to eradicate corporate “BS” and spark cultural change. A bestselling author of You Do You(ish), TEDx speaker, and co-host of the podcast b Cause Work Doesn't Have to Suck, her expertise has been featured on ABC, CBS, and in outlets like Business Insider and Fast Company.   She holds a BBA from Western Michigan University and an MBA from the University of Connecticut. Hatzikostas lives in Connecticut with her husband, Manny, and their two children, devoting her free time to coaching basketball, running, and finding places to dance—whether she's supposed to or not. Connect with Erin Website: b Authentic Inc LinkedIn: Erin Hatzikostas - Greater Hartford Instagram: @erinhatzikostas     Connect with Leigh Please subscribe to this podcast on your favorite podcast app at https://pod.link/1153262163, and never miss a beat from Leigh by visiting https://leighbrown.com. DM Leigh Brown on Instagram @ LeighThomasBrown.   Sponsors "You Ask. Leigh Answers." Your Affordable Coaching Program Hey there, real estate pros! Are you ready for some more Leigh Brown wisdom in your life? Then don't miss out on my brand-new program, "You Ask. Leigh Answers." It's your exclusive gateway to the insights and advice you need to supercharge your real estate business. With "You Ask. Leigh Answers." you get Direct Access to Leigh Brown, directly! Expert Coaching, Community Connection, and Extensive Resources. Whether listening to this on the go or watching at home, sign up today at Answers.RealEstate and take your business to the next level. Trust me, you'll be glad you did!  

Send us a textHow intentional are you when hiring your next employee? Are you relying on outdated practices or picking random questions from an AI-generated list? Don't worry—we've all been there. But what if you had a system? What if taking a more strategic approach to your hiring process could help you attract top talent, retain them longer, and avoid costly mistakes?This week, Konstanty Sliwowski, founder of the School of Hiring, who has conducted over 12,000 documented interviews speaks with Erin Hatzikostas of the b-Cause Work Doesn't Have To Suck podcast. Konstanty is here to completely transform the way you think about hiring and interviewing.What you'll learn in this episode:1️⃣ The real cost of bad interviews—and how to fix them.2️⃣ Why a Hiring Blueprint is far more effective than a generic job description.3️⃣ Konstanty's favorite interview questions and the game-changing reasons behind them.4️⃣ The 50% surge in ATS applications—and how it impacts your hiring strategy.5️⃣ The concept of “rusting out” at work—and how to avoid it for yourself and your team.If you've ever felt like hiring is a gamble, this episode is for you. It's time to adopt a proven framework, make better hiring decisions, and build the high-performing team you've always dreamed of.Links and Resources:

“I always say to people who want to be an entrepreneur, go work for someone else first. Learn the ropes from them...and that's how I learned so much from other people, spending 15 years in corporate before I opened my own business.” – Vanessa JudelmanToday's featured author is a mom, keynote speaker, facilitator, consultant, Executive Leadership Advisor, Leadership Trainer, and President at Mosaic People Development, Vanessa Judelman. Vanessa and I had a fun on bun chat about her book, “Mastering Leadership: What it Takes to Lead in Today's Fast Paced World”, how to the challenges of giving feedback, and more!!Key Things You'll Learn:Vanessa's journey from teaching at-risk youth to becoming a leadership consultant and entrepreneurHow your kids can learn leadership all the timeWhat life lesson Vanessa learned from her students that upped her game as an entrepreneurThe three pillars of leadership successWhat inspired her to become a published authorVanesa's Site: https://www.mosaicpd.com/ Vanessa's Book: https://www.mosaicpd.com/ourbook/The opening track is titled, "Set Sail" by Sparks Dynamite. To listen to and download the full track, click the following link. https://planetastroproductions.bandcamp.com/track/set-sail-intro Please support today's podcast to keep this content coming! CashApp: $DomBrightmonDonate on PayPal: @DBrightmonBuy Me a Coffee: https://www.buymeacoffee.com/dombrightmonGet Going North T-Shirts, Stickers, and More: https://www.teepublic.com/stores/dom-brightmonThe Going North Advancement Compass: https://a.co/d/bA9awotYou May Also Like…Ep. 580 – “How To Get Unstuck and Find Your Purpose” with Dana Williams (@danawilliamsco): https://www.goingnorthpodcast.com/ep-580-how-to-get-unstuck-and-find-your-purpose-with-dana-williams-danawilliamsco/Ep. 424 – “Thoughtfully Fit” with Darcy Luoma (@DarcyLuoma): https://www.goingnorthpodcast.com/ep-424-thoughtfully-fit-with-darcy-luoma-darcyluoma/Ep. 851 – How To Be Future-fit and Lead With Relevance with Louise Mowbray (@louisemowbray): https://www.goingnorthpodcast.com/ep-851-how-to-be-future-fit-and-lead-with-relevance-with-louise-mowbray-louisemowbray/Ep. 623 - "The Day One Executive" With April Armstrong (@ahaconsult): https://www.goingnorthpodcast.com/ep-623-the-day-one-executive-with-april-armstrong-ahaconsult/Ep. 637 – “The Rough Guide to Awesome Leadership” with Elena Agaragimova (@elenaagaragi): https://www.goingnorthpodcast.com/ep-637-the-rough-guide-to-awesome-leadership-with-elena-agaragimova-elenaagaragi/Ep. 597 – “Your Stories Don't Define You, How You Tell Them Will” with Sarah Elkins (@sarahelkins): https://www.goingnorthpodcast.com/ep-597-your-stories-dont-define-you-how-you-tell-them-will-with-sarah-elkins-sarahelkins/Ep. 420 – “The UPside of Failure” with Tiana Sanchez (@likearealboss): https://www.goingnorthpodcast.com/ep-420-the-upside-of-failure-with-tiana-sanchez-likearealboss/193 – “The Quest For Purpose” with Dr. Ken Keis (@crgleader): https://www.goingnorthpodcast.com/193-the-quest-for-purpose-with-dr-ken-keis-crgleader/Ep. 502 – “A Leadership Development Strategy To Bond And Unite” With Amy P. Kelly (@AmyPKelly): https://www.goingnorthpodcast.com/ep-502-a-leadership-development-strategy-to-bond-and-unite-with-amy-p-kelly-amypkelly/Ep. 444 – “Achieve with Grace” with Theresa Lambert: https://www.goingnorthpodcast.com/ep-444-achieve-with-grace-with-theresa-lambert/Ep. 396 – “First Lead Yourself” with Stacey Ashley (@AshleyCoaching): https://www.goingnorthpodcast.com/ep-396-first-lead-yourself-with/Ep. 836 – The 6% Club with Dr. Michelle Rozen (@DrMichelleRozen): https://www.goingnorthpodcast.com/ep-836-the-6-club-with-dr-michelle-rozen-drmichellerozen/Ep. 863 – The 50% Rule with Erin Hatzikostas (@bcausepodcast): https://www.goingnorthpodcast.com/ep-863-the-50-rule-with-erin-hatzikostas-bcausepodcast/

Erin Hatzikostas is a former Corporate CEO turned Professional Pot-Stirrer. Recently called “An up-and-coming Mel Robbins,” Erin Hatzikostas is an internationally recognized leader on the impact of authenticity in the workplace. The CEO and founder of b Authentic inc, Erin is a global keynote speaker, author of two books, You Do You(ish) and The 50% Rule, the co-host of the podcast, b Cause Work Doesn't Have to Suck, and coach-sultant. Her TEDx Talk was one of the Top 20 globally most viewed TEDx Talks released in 2021. Her next book, The 50% Rule, is coming to bookshelves in October 2024.   Erin talks about her latest book, “The 50% Rule”, finding her professional path as an entrepreneur, and much more!

Today's guest is a trailblazer who has redefined what it means to lead with authenticity in the corporate world. A former corporate CEO turned professional pot-stirrer, she is the founder of b Authentic Inc. Her dynamic approach to leadership and commitment to eradicating workplace BS have made her a globally recognized speaker and coach. Her TEDx Talk was among the top 20 most viewed globally in 2021, and her best-selling book, “You Do You(ish),” has further cemented her reputation as a thought leader. With a career spanning over two decades, including a transformative tenure as CEO where she tripled earnings and revitalized employee engagement, she has shown that radical authenticity is not just an approach but a powerful strategy for success. Her latest book, “The 50% Rule,” unveils the creative shortcut that has helped her and many others go from underdog status to unmatched success in career and daily life.  She is the co-host of the podcast b Cause Work Doesn't Have to Suck, where she brings her offbeat and impactful insights to a global audience. Her thought leadership has been featured on ABC, CBS, Business Insider, Fast Company, and Well+Good. Please join me in welcoming Erin Hatzikostas. Would you leave an honest rating and review on Apple Podcast? They are extremely helpful, and I read each and every one of them. Thanks for the inspiration!   In this episode, we discuss:

What is feminine burnout? This episode explores the specific type of burnout impacting women and how it disrupts hormone balance and the body's ability to experience joy. Lesley and Brad dive into insights from Dr. Jordin Wiggins, discussing the effects of stress and how to reclaim your energy by microdosing pleasure. Discover small yet powerful changes you can make to build resilience against stress and restore balance in your life.If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co. And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:How feminine burnout disrupts hormone balance.Why small doses of pleasure reintroduce daily joy.Building resilience through nervous system regulation tips.Long-term consequences of ignoring stress and burnout.Actionable steps to add pleasure into daily routines.Episode References/Links:Cambodia February 2025 RetreatFlashcards WaitlistPilates Studio Growth AcceleratorOPC Winter TourDr. Jordin Wiggins WebsiteDr. Jordin Wiggins' InstagramThe Pleasure Principles PodcastThe Pink Canary by Dr. Jordin WigginErin Hatzikostas Episode 427By Any Other Name by Jodi Picoult  If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. DEALS! DEALS! DEALS! DEALS!Check out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper's Naturals, Sauna Space, HigherDose, AG1 and ToeSox Be in the know with all the workshops at OPCBe It Till You See It Podcast SurveyBe a part of Lesley's Pilates MentorshipFREE Ditching Busy Webinar  Resources:Watch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable Pilates Follow Us on Social Media:InstagramThe Be It Till You See It Podcast YouTube channelFacebookLinkedInThe OPC YouTube Channel Episode Transcript:Lesley Logan 0:00  If you have to clean the kitchen, what can make that more pleasurable? Would it be but more fun to be in cozy sweats with some really great music? Would you have more fun to have your favorite beverage. I don't know. What would make it more pleasurable? Would it be more fun if your partner was naked? I don't know these things. You can try them out. Lesley Logan 0:16  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.  Lesley Logan 0:58  Welcome back to the Be It Till You See It interview recap where my co-host in life, Brad, and I are going to dig into the pleasurable convo I have with Jordin Wiggins. Dr. Jordin Wiggins, to be exact, in our last episode, if you haven't yet listened to that one, you have missed out. And you can listen to that one after you listen to this one, or pause this one. Listen to that one. You know, whatever you want to do. It's easy. They're all here for you. Brad Crowell 1:20  Do it. All the things. Lesley Logan 1:21  Yeah, before we get into that, today is Thursday, October 10th, and it's World Mental Health Day. I also wanted to say it's really hard to choose, because there's actually a lot of world days. Normally there's like, a World Day. Brad Crowell 1:32  Yeah, there's a lot. Lesley Logan 1:32  There was a lot of world days, including information on world homelessness problem, some other things. Brad also saw a vegan burger thing. So, you know, but the World Mental Health Day felt like it encompassed most of the other world days. So World Mental Health Day is October 10th and as our understanding of mental health grows, we grow along with it. Mental Health has come a long way since the early 90s, when the World Federation of Mental Health, WFMH, officially established the day. Our self-awareness and sensitivity towards it have changed things for the better. Our language surrounding mental health has improved as words like crazy and lunatic are used less flippantly, and we come to better understand that can be unintentionally hurtful and stigmatizing. While we've learned a lot, there's still so much more we can do to evolve as a society.Brad Crowell 2:20  Yeah, I feel like that's a good description. You know, when we were younger, in the 90s, Lesley Logan 2:26  People use the R-word. Brad Crowell 2:27  They did. They did. Lesley Logan 2:28  Just to, like, say something was like, this cup, you know?Brad Crowell 2:32  Or, you know, I still think the word insane is thrown out there really a lot. I mean, we don't know that many people who are truly insane. So I guess. Lesley Logan 2:40  Given, given the current climate we are in, there are a particular person who is making me use some of these words in the like, towards that person, without them having been tested, and I feel really bad about it. But also, what else do we say? Yeah, which is why, you know what? Maybe why weird is there. But also I just really, I do agree, like, growing up, no one really talked about mental health, and was kind of rare that anyone would go see a therapist, and all of this stuff, and now.Brad Crowell 3:15  Or it was, like, awkward, and say, oh you're seeing a therapist?Lesley Logan 3:19  (inaudible) get things done. And you had to rally all the time. And now we can Brad Crowell 3:23  I mean, in things like ADHD, you know, and ADD. Lesley Logan 3:26  Right. But also, like, it's so easy. I've, you know, like, friends that you love who really care about you be like, hey, can we catch up. It's like, you know, I'm taking a mental health day. They're not like, oh, you're bailing on me again. People just go, okay, it's actually really seen to be a positive thing. And also, sometimes I would people don't take care of the Mental Health I'm like, what is going on with you? Like, why aren't you taking care of yourself? This is the world we live in where you can. So I think it's really cool. Lesley Logan 3:52  And also I will say, I just want to say, it is World Homelessness day. Please look at where you are and see what you can do to help because especially in the States, the Supreme Court just made it legal for towns to make it illegal to be homeless. And so I don't know how the fuck they think these people are going to bring into society if they go to jail for being homeless, and then guess what? They can't get an apartment. How are they going to get most jobs? I have so many problems about this so and as someone who's been without address a few times. If you have judgment towards people who are homeless, I ask you to check that, because there's a lot of different reasons people are homeless. Not every homeless person doesn't have a job. Oftentimes it's because it's really hard to get affordable housing near where they work. And if you live in a really nice neighborhood and you're like, there's fucking homeless here, well, guess who is going to work at your subway? How can they afford to live close and in that neighborhood? So we need to really invest in city planning and taking a look at these things and really making sure that mental health facilities and support systems are invested in because that is who is helping the homeless. Okay, I'll get off my little soapbox. Brad Crowell 5:01  Okay, well, upcoming here in next February, Lesley and I are going to be back in Cambodia. We are currently in Cambodia right now, literally hosting a retreat as we speak. So obviously, recorded this ahead of time, but it is literally one of our most favorite things to do in the world, and I say that being on the other side of the world right now. Lesley Logan 5:22  While you're listening to this, we are at a lotus farm. Brad Crowell 5:24  That's right, yeah, no, it's, that's actually exactly where we are. We're literally at a lotus farm. We are. Lesley Logan 5:29  We're making flowers and necklaces. Brad Crowell 5:31  Yeah. And we are floating on a lake with lotuses all over the, all over it. It is stunningly beautiful. Lesley Logan 5:37  At sunset. Brad Crowell 5:38  Yeah, yeah. And you too could join us next February. We're gonna do it again. So it is gorgeous, amazing. It's inspirational. It will change your perspective on so many things when you see how other people live their lives, and the people of Cambodia are so friendly and open and just nice and kind, and we get to go not only meet them, see them, experience their food and culture, but then we get to explore something that is truly incredible, the eighth wonder of the world, the temple of Angkor Wat. It is the largest religious structure on the planet Earth. It is unbelievable. It is literally temples in the middle of the jungle that have been reconstructed here now. And you got to see it. It's a bucket list thing. So we want you to come with us, go to crowsnestretreats.com, crowsnestretreats.com. What do we got coming next? Lesley Logan 6:26  Well, when we come back, I, you know, continue to ready myself for the accessory shoot, which is going to be in LA. Someone's going to be in LA for a week, doing some work and just preparing my strength and stamina for some of the exercise we've take pictures of. I'm so excited for this. This is actually going to be a really cool shoot. We're actually using another studio for the guillotine in there. So if you want the accessories deck, which is the sixth deck, and the final deck in the flash card decks, this is the last one. And I don't see us doing a prequel or a spin-off, this is like, this is it. This is the last installment. Brad Crowell 7:00  Yeah, I think so. I'm pretty sure. Lesley Logan 7:01  I know somebody else, like, somebody already thought, like, you do an expansion deck, and I was like, we're not doing that. Don't just. Nope. But never say never. So here's the deal, go to opc.me/flashcardwaitlist, because only those on the waitlist get access to the presale price. The presale price is a short time window, sometime in the 2025 year, and then you wait while we wait for them to print and ship to you, and you get them for the best price. So opc.me/flashcardwaitlist. Brad Crowell 7:27  Yep, yep, yep. Next up, I am hosting a webinar coming up really soon, called the Pilates Studio Growth Accelerator. Go to prfit.biz/accelerator. That's profit without the O dot biz slash accelerator, if you're feeling at all stuck in your business, if you are wondering why you can't bring in more clients or make the money that you want to be making, we're going to be covering all those things. Lesley and I have coached more than 2000 businesses through our agency coaching program, and we boiled it down to these three big secrets, y'all, and I'm going to be digging into them live with you on this free webinar. So go to prfit.biz/accelerator. And finally.Lesley Logan 8:08  Last up for the year. The last thing of the year is the winter tour, and actually goes into the new year. So we actually kick off the year on tour. Brad Crowell 8:15  On the road. Lesley Logan 8:16  And we're doing 23 cities, and like 35 days. We want to see you. We're probably going to be somewhere where you live, and maybe somewhere you're visiting. And so yes, you can come to multiple cities. We had one person do three stops in the summer tour. Brad Crowell 8:26  We did.Lesley Logan 8:27  And several people do two stops on the summer tour. So go to opc.me/tour to make sure you don't miss out on when we release the cities. Brad Crowell 8:33  Love it. All right. Before we get into it here, pretty soon, we're going to be covering what Dr. Jordin Wiggins was digging into about pleasure, which I thought was really cool. But before we get there, let's get to the audience question today. Instagram, we have Professional Acro on Instagram asked, hey, in your YouTube videos, do you have an intermediate level chair 1-2 in order? And also, quick questions, please. If there are any special order for the Spine Corrector. Thank you so much. So it's kind of a twofer, right there.Lesley Logan 9:07  She has a twofer in there, like, how she snuck it in. So Joe Pilates did, and by the way, I sometimes say Joseph, but then I hear Jay on my shoulder. His name is Joe, not Joseph. I mean, it was, he was born Joseph. But there's like, a special like, just like, just like he was blue collar. It's Joe, right? Brad Crowell 9:26  He's Joe. Lesley Logan 9:26  So Joe Pilates did not have an order on the Chair or the Spine Corrector. Now, there are series that can have orders to them. On the Wunda Chair, there isn't really like, except for footwork, there isn't really, like, any order to any of the other series you, I mean, obviously the press down series, you can do front side crossover. That's typically what people do, because it makes a lot of sense. But you can also just do side just to cross over. So there's that. On the Spine Corrector there are, there is the leg series, and there's the arm series. And they have an order, which, by the way, are in the barrels deck (inaudible) and that is out. It has been shipping for a while now. I'm so excited about it. So that those do have orders and the series. But again, you omit what's not appropriate for your practice yet, and then you stay in that order. But the other thing about Joe was that he didn't have the levels. So I definitely don't have what you're looking for.Brad Crowell 10:18  There were no levels when Joseph Pilates created contrology.Lesley Logan 10:22  No, I mean, what I tell people in my mentorship program is like, if it's overhead, it's obviously not something to teach someone who's new. There you go. And then if it requires two spine shapes in it, then it might actually be a little bit more difficult than exercise that require one spine shape in it, so that really helps you kind of go, which exercise should I teach first? Just a little common sense. So I don't have what you're asking for on YouTube, but I have everything that exists on the Wunda Chair that Joe taught, and on the Spine Corrector and everything else that Joseph Pilates created as a free video in any of the playlists on the channel, and also, almost all are on the flashcards. The accessories deck is coming.Brad Crowell 11:05  Yeah. And they're also collected really nicely and neatly in one location on our website. So if you go to onlinepilatesclasses.com and go to the tutorials, you will find the section specifically for the chair that you might be looking at, because we've got them broken down across the different types of chairs, even so you could just go to the site and see them all collected together in one place. Yeah. Great question. Thanks for asking that. If you have a question, you can actually text us, 310-905-5534, 310-905-5534. If you live outside of the States, or you just use Instagram more often. Just ping us at the Be It Pod on IG or, obviously, on YouTube. So thanks so much, and stick around. We'll be right back. Brad Crowell 11:49  Okay, now let's talk about Dr. Jordin Wiggins. Dr. Jordin Wiggins is a Naturopathic Doctor, Pleasure and Intimacy Coach. She's the author of The Pink Canary and host of the Pleasure Principles podcast. She is dedicated to helping high-achieving women heal feminine burnout and reconnect with their pleasure, empowering them to transform their health and their happiness. I thought this was really cool, because I didn't understand this idea of feminine burnout versus non feminine burnout, and she didn't exactly like clinically describe what that means. But I do. I have a lot, I have a feeling has a lot to do with hormones, too. So, yeah. Lesley Logan 12:26  Well, because she talks about, like, burnout, it leads into constant cortisol production. And when cortisol is high, we know this from a hormone podcast we listen to Brad, progesterone is low. Remember? Right. (inaudible)Brad Crowell 12:41  Progesterone is what helps you sleep and helps you (inaudible).Lesley Logan 12:46  Around your body. It's so awesome. It can make the hormone. It can, like, lead you into your cycle in, like, a great way, or not a great way. Brad Crowell 12:53  Yeah, the cortisol is important. You need it, but, like, we overproduce it because we jack ourselves up with stress and with caffeine and all these other things, and we're just basically out of balance.Lesley Logan 13:04  Yeah, for sure. So here's what's so great. We have an agency member who went on vacation, and she took extra time, and then she found herself in anxiety on the extra days. And now I'm discovering what she didn't do is microdose pleasure, which is what Dr Jordin Wiggins tells us to do. Brad Crowell 13:19  Interesting. Lesley Logan 13:19  She says when you're experiencing feminine burnout, the pleasure center in your brain is turned off. So if you gave yourself all these extra days off, and you've never had them before, you kind of put yourself in a stressful place, because actually, is it going to feel safe? So she, what Dr. Jordin Wiggins is telling us is start to microdose our pleasure slowly and turn up the dial to get it turned back on. That's amazing. Brad Crowell 13:40  Yeah, so there's a clinical, there's a clinical name for this, where pleasure symptoms are turned off. Yeah, that's right, Anhedonia. Lesley Logan 13:48  Anhedonia. We talked there's a great part of the podcast you want to go listen to, like she discovered what that was, and it's the inability to feel pleasure and joy. Brad Crowell 13:55  Yeah, yeah, which is kind of insane, like we chase what makes us feel good, which is usually checking a thing off a list, right? But there comes a point where you're just maxed out on a, on that, and that could take, you know, it seems like that could take a long time to get to, but once you're there, what do you do? You know, you're just stuck, right? So I think it's pretty, pretty interesting to What did she say? Microdose. Lesley Logan 14:17  Microdose. Brad Crowell 14:18  Microdose pleasure to help reintroduce this idea, and just so that y'all know, she did talk about sex, she did talk about the intimacy and physical pleasure, but she also talked about more than just that. She said, that's, of course, part of it, but that's not, that's not what the only part of the conversation we're talking about here. What can bring you joy? What can bring you pleasure from having a glass of water? What can bring you joy from taking a morning walk, enjoying the breeze, like, you know, these other things. Lesley Logan 14:45  Like, if you are going for your morning walk. I did my morning walk, okay, check, go sit in the front of the sunshine, check, like, if you are not actually Brad Crowell 14:53  Got that vitamin D, what's next? Lesley Logan 14:54  Enjoying the moment, I really love when I get lost on a walk and I come back and I'm like, oh, I didn't, because I normally go on Instagram and go, good morning, happy Tuesday. A lot of times lately I just fucking got home go, oh, hey guys, it was a great walk. You missed it. You missed it. It was so pleasurable. I had such a good time.Brad Crowell 15:16  That is, that's pretty funny. Lesley Logan 15:17  What did you love? Brad Crowell 15:18  Okay, so she talked about recognizing burnout, and she explained that hormones a lot of the time, they are a lag indicator, meaning burnout and stress have already impacted the body before hormone imbalances actually show up. It's like they're behind the eight ball here, y'all, another analogy there. But while hormone imbalance and adrenal dysfunction occur, it is compounded, and then it is layered, okay? So by the time you're actually realizing that you're in this place, it has been happening for a while, and it is compounded and it is layered. Okay, so that is, that's a problem. How do we then unfuck that? Basically, right? She emphasized resilience comes from a regulated nervous system, a well-regulated nervous system can handle stress without leading to those hormone imbalances. But one year past that point already, what do you do to come back, right? And that comes right back to what you're talking about, microdosing that joy. Microdosing pleasure. I don't really understand why this is feminine only, because this seems very applicable to me, too. You know I, you know. Lesley Logan 16:22  Jordin, if you're listening, we would like to know. Actually, I, the time we're recording this, tomorrow I'm actually on her podcast. So, not tomorrow in the time you're listening, guys, but the tomorrow and the time that Brad and I are here. Brad Crowell 16:34  Oh, well, you can ask. Lesley Logan 16:35  I'll then ask her. Brad Crowell 16:35  Great. Lesley Logan 16:36  I'll ask her for you. I'll say hey, Brad would like to know why. Brad Crowell 16:39  I would love to know. I would absolutely love to know, because I think that we have adrenals, it's like. Lesley Logan 16:44  And it's also possible, like, she studies women, and she's in a women's clinic, and so that's why she can't just say it's.Brad Crowell 16:50  Yeah, maybe, and she specifically, that's her ICA. Lesley Logan 16:52  Masculine burnout, I don't know. But also, like. Brad Crowell 16:55  That's her ideal client avatar, if y'all (inaudible) study. Lesley Logan 16:58  Yeah, yeah. But also, like, it might just be where she's had more experience in the medicine world she might not have (inaudible) I don't know. Brad Crowell 17:05  Yeah, a well-regulated nervous system can handle stress without leading to hormone imbalances. So how do you get a well-regulated nervous system? She said resilience, right? And we didn't really have a deep conversation about resilience, so I think that's another great question to ask her is, like, how do you build resilience? How do you create a well-regulated nervous system through resilience? What does that actually mean? I'd be interested to learn more.Lesley Logan 17:29  Okay, Dr. Jordin Wiggins. Brad Crowell 17:31  We got notes. We got notes. Lesley Logan 17:32  Apparently, we have more questions. I didn't do a great job. There's two important questions. We'd like you to come back.Brad Crowell 17:38  It's all good. I wasn't gonna rag on you, my dear, you're amazing.Lesley Logan 17:42  I am amazing, but I missed that. So yes, okay.Brad Crowell 17:45  Well, we're gonna dig in even more about what Dr. Jordin Wiggins said in the Be It Action Items. So stick around. We'll be right back. Brad Crowell 17:52  Welcome back. All right. Let's talk about those Be It Action Items. What bold, executable, intrinsic or targeted action items can we take away from your convo with Dr. Jordin Wiggins? She said hey, pull out your phone. Make a note of things that you can do to help microdose your pleasure. More specifically, make a list of pleasurable activities, right? So when you have built in that downtime for your day, you can pull out your note and you could say what do I actually want to do? She talked about doing a puzzle, reading a book. She didn't mention it, but we did, taking a walk, you know, we. Lesley Logan 18:27  Yeah, I think, I don't know if I talked about this with her, but when my therapist was trying to get me to, like, not work all the time, she was like, okay, I said, I've got the time blocked out. I have time to do nothing, and I can't do nothing. And so she said write down all the things you could do and then just look at it go, when that time comes go, of these things what do I want to do? So you could do the same thing here, you'll make a big list of like, what would feel pleasurable to you? Maybe it's like having a chocolate bar and a glass of wine. I don't know.Brad Crowell 18:55  I mean, that's pleasurable. She talked about reading erotic books, especially if. Lesley Logan 19:00  You guys could read Eliza David's erotic novels. Remember her from the pod? Kellee Forkenbrock, she writes erotic novels that are with a. Brad Crowell 19:08  They were on Amazon for.Lesley Logan 19:10  For like a fucking dollar. Brad Crowell 19:11  That's what I was gonna say, I didn't want to, I didn't wanna throw it out there without confirming. But yeah, I think there was a whole conversation in the last episode about sex being like a chore, checking it off. Okay, did that. Now, I don't have to worry about it, you know? And there's part of this microdosing, microdosing pleasure, that can help rekindle some, like, actual interest. And so reading a book on that can be good.Lesley Logan 19:34  Also, there are so many novels now that don't look like the ones that were sold at grocery stores. That was just like, my grandma always bought all of those.Brad Crowell 19:39  Like, some dude who's some jack dude in front of (inaudible). Lesley Logan 19:42  You mean, Fabio? You mean, like, just Fabio? Brad Crowell 19:44  Yeah or Fabio with long golden hair. Lesley Logan 19:46  Oh, my God, every time Fabio would come to the gym. Brad Crowell 19:48  For those YouTubers. Lesley Logan 19:49  I couldn't look at Fabio. I couldn't look at Fabio because, like, he's on like, the cover of half my grandmother's books, you know what I mean. Or, like, some (inaudible) but also, like, you can microdose it. I'm reading Jodi Picoult's book. My first time reading Jodi Picoult, I'm reading By Any Other Name, and there are some micromoments of erotic pleasure in there. And I was like, oh, this is a fun book. And then I'm like, maybe that, maybe there. So I don't know if you have a fun erotic novel that I should be reading that is not 50 shades of anything. Send it my way. Brad Crowell 20:19  Yeah, reach out. Lesley Logan 20:20  Anyways, go. That's a Be It Action Item. I think it's also fun. Also, like. Brad Crowell 20:23  Yeah, what about you? Lesley Logan 20:23  I'm sure it can also be art. It can be a lot of things. So it doesn't have to be those things. Brad Crowell 20:27  I mean, pleasure can even be taking a break, right? Like we. Lesley Logan 20:32  I, do you know what I do every morning that I find pleasurable? Brad Crowell 20:34  Tell me. Lesley Logan 20:35  I don't do it every day of every year, but in this moment, what I'm finding pleasure in is doing the diffusers. We have two in the house. Brad Crowell 20:42  Oh, I noticed them. (inaudible)Lesley Logan 20:43  And I also do my humidifier for my beautiful plants. And then sometimes during the day, I'm like, this just feels boring. And I'm like, what would make this more fun? Or what would this make, would this work more pleasurable? And I will find a playlist that I want to listen to, and I don't listen to my earbuds. I listen to it on a speaker. Brad Crowell 21:01  In the room. Lesley Logan 21:02  In the room, so it takes up this ambiance, and it's so fun. Brad Crowell 21:06  That's cool. That's pleasure. What's your biggest takeaway? Lesley Logan 21:09  Okay, so we talked about this, but she, this is a Be It Action Item for you. And here it is. Ask yourself how can I make this moment more pleasure? Brad Crowell 21:16  That's right. Lesley Logan 21:16  So you can take a list of things that could be pleasurable, or how could I make the moment right now more pleasurable, the moment that I'm in in this moment. And pleasure can be erotic, or it can just be pleasure is also another word for joy, fun, enjoyment. So if you have to clean the kitchen, like, what can make that more pleasurable? Would it be but more fun to be in, like, cozy sweats with some really great music? Would it be more fun to like, have your favorite beverage? I don't know. Like, what would make it more pleasurable? Would it be more fun if your partner was naked. I don't know these things. Try them out. And then she said incorporate small pleasurable tweaks into daily life. So what little tweaks, little microdoses, can we do to feel better? So start with microdoses. This is a Be It Till You See it, not a like, 100% it. And by the way, Erin Hatzikostas' 50% Rule, and apply it to pleasure in this moment, and I bet you'll have a little bit more pleasurable moments. I'm just saying.Brad Crowell 22:06  I love it. Lesley Logan 22:07  So take a listen to Dr. Jordin Wiggins and if you like her, you can go listen to the episode I'm going to be on on her podcast. I don't know what we're talking about.Brad Crowell 22:17  It's called Pleasure Principles. Like, the pod. We'll put the link in the show notes. Lesley Logan 22:22  Yeah, we will. I'm Lesley Logan.Brad Crowell 22:24  And I'm Brad Crowell. Lesley Logan 22:25  How are you going to use these tips in your life? Thank you so much for being here. Thank you for listening. Thank you for downloading. Share this with a friend. If you've got a friend who's just always saying, like, I'm so burnt out, they need to hear this. Brad Crowell 22:35  I want to know how many of you are going to make your husband be naked in the kitchen? Lesley Logan 22:39  Okay, you don't. Do you really want to know this, Brad? No, you don't. He's joking. He's joking. He's joking. Also.Brad Crowell 22:49  That's just funny. Lesley Logan 22:51  We have these like.Brad Crowell 22:53  I might not ever be able to meet your husband.Lesley Logan 22:54  No, don't tell. Brad Crowell 22:55  So, don't tell me. Lesley Logan 22:56  Don't tell him, uh, keep it to yourself. That's what's pleasurable about it. But we do have, I'm gonna keep, not keep this to myself, we have this film on the glass that like you can't really see in our house unless it's at night when the lights are on. And sometimes I think you forget that. Brad Crowell 23:11  Me? Lesley Logan 23:12  Yes. Brad Crowell 23:14  Maybe.Lesley Logan 23:14  Because we don't have any window treatments.Brad Crowell 23:17  Not telling y'all where I live.Lesley Logan 23:19  Oh, okay. Also, hopefully our neighbors don't listen. Um, my dad asked if one of our neighbors still is naked in the backyard. And I said, not that I've seen because I don't look there. Since I know that.Brad Crowell 23:33  I'm pretty sure he must have seen me on the roof and been like, well, last time we're doing this. Lesley Logan 23:37  No, it's not because my dad saw him back there, walk out, go into their fish pond, grab a fish out with his hand, and, like, walk back in the house, totally naked. Brad Crowell 23:45  What? I love this guy.Lesley Logan 23:47  Yeah, here's what I want to say. I was like, well, dad, he wants his tanning even. But here's what I just want to say, he has no fucks to give. That is pleasurable for him, and there's no shame in it. I'm not looking because it's not pleasurable for me. Brad Crowell 23:59  I mean, he's like, 75 so, yeah. Lesley Logan 24:01  Minimum. So what I would just say is, like, walk around your house naked. Brad Crowell 24:05  That's awesome. Lesley Logan 24:05  You know what? Walk in your backyard naked. It's if people see it, they were looking in your yard. Brad Crowell 24:10  That's right. Lesley Logan 24:11  And your windows. That's (inaudible) for that. All right? I'm Lesley Logan. Brad Crowell 24:15  And I'm Brad Crowell. Lesley Logan 24:16  Thank you so much. Brad Crowell 24:21  This is immediately gonna turn into a favorite episode.Lesley Logan 24:32  And until next time, Be It Till You See It.Brad Crowell 25:19  Bye for now.Lesley Logan 25:22  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod. Brad Crowell 26:04  It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell. Lesley Logan 26:09  It is transcribed, produced and edited by the epic team at Disenyo.co. Brad Crowell 26:13  Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi. Lesley Logan 26:21  Special thanks to Melissa Solomon for creating our visuals. Brad Crowell 26:24  Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Today, we're talking with Erin Hatzikostas, a former corporate CEO turned authenticity expert and author. Cherylanne and Erin discuss a nuanced definition of authenticity that might make you rethink what it means for you.  They share some great (and unconventional) success stories along with practical tips to help you make your mark - in a way that's just right for YOU. Learn Erin's 50% Rule for forging a path that's uniquely yours and find freedom from rigidly following models that aren't quite right.  If you want to stand out authentically in life - this episode is packed with wisdom and actionable insights you won't want to miss! Show Highlights: Do you know the real meaning of authenticity? [05:21] Why do people think that balance doesn't exist? [10:26] The challenges for leaders in maintaining authenticity [11:25] Can everything change overnight?  [12:42] You can make genuine connections using these two simple things [14:35] Discover the importance of breaking free from comparisons [29:03] Learn how the educational system is conditioning us to be the same [35:13] Find Erin at https://www.bauthenticinc.com   Follow Erin on LinkedIn at https://www.linkedin.com/in/erin-hatzikostas/    Check out the Prosperity Playbook at: https://www.theprosperityplaybook.com/brilliantbalance  Subscribe to the Brilliant Balance Weekly: www.brilliant-balance.com/weekly  Follow Cherylanne on Instagram: www.instagram.com/cskolnicki Join the Brilliant Balance Facebook Group: www.facebook.com/groups/281949848958057

Step into the world of real, unapologetic leadership with Lesley and Brad in this powerful recap episode. They revisit key insights from Erin Hatzikostas, author of You Do You(ish) and The 50% Rule. Learn about Erin's unique approach to authenticity, the impact of small experiments, and how to break free from overwhelm, one intentional action at time.If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co. And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:How to be an authentic leader through small, tangible experiments.The power 50% rule and why it encourages intentional progress.The dangers of pioneer paralysis and how to overcome perfection pain.Brad's overcoming cold plunge hesitation through consistency.The importance of intent in authentic leadership and decision-making.Episode References/Links:Cambodia February 2025 RetreatDeck Flashcards WaitlistPilates Studio Growth AcceleratorOPC Winter TourErin Hatzikostas WebsiteErin's Hatzikostas Book, The 50% RuleErin's Hatzikostas Book, You Do You(ish)Erin Hatzikostas Podcast, b Cause Work Doesn't Have to SuckThe Big Leap by Gay Hendricks If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. DEALS! Check out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper's Naturals, Sauna Space, HigherDose, AG1 and ToeSox Be in the know with all the workshops at OPCBe It Till You See It Podcast SurveyBe a part of Lesley's Pilates MentorshipFREE Ditching Busy WebinarResources:Watch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable Pilates Follow Us on Social Media:InstagramFacebookLinkedIn  Episode Transcript:Brad Crowell 0:00  When you give yourself permission to not do 100% but to start at 50% it doesn't seem so overwhelming. Lesley Logan 0:09  Yeah.Lesley Logan 0:11  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.  Lesley Logan 0:52  Welcome back to the Be It Till You See It interview recap where my co-host in life, Brad, and I are going to dig into the authentic convo I had with Erin Hatzikostas in our last episode. If you haven't yet listened to that one, you want to go listen to that one, because it's fucking great. She's amazing. She's a force to be reckoned with. And her book is out this week, guys.Brad Crowell 1:11  Her book is out this week.  Lesley Logan 1:13  All right, so today is Thursday, October 3rd 2024 and guess what day it is, you guys?Brad Crowell 1:20  I know. Lesley Logan 1:20  It's our anniversary day. About this day. Brad Crowell 1:26  About this day. Lesley Logan 1:27  Nine years ago, today, bless you, August. Brad Crowell 1:28  Why, you don't like our anniversary? Lesley Logan 1:31  Yeah, he does not. Nine years ago today, Brad and I got married in a hardware store on La Brea. And let me tell you that was a be it till you see it wedding. We really worked backwards from what we wanted. We had so much fun. We had all its ups and downs, but it was one of the most amazing nights that we still, I still love. Our pictures are beautiful and amazing. And so we're married for nine years, and we're spending it together in Cambodia.Brad Crowell 1:56  I know it's exciting. In fact, I think we'veLesley Logan 1:58  Usually we're like, flying. Oh, are we missing, one year we flew, and so the day we missed on the calendar was our anniversary day. So it's just very rare that we're either together or that it exists, because we're.Brad Crowell 1:59  Yes, I was literally just checking my calendar to be like, is it our anniversary, though? Lesley Logan 2:16  It is. Brad Crowell 2:17  It definitely is.Lesley Logan 2:17  It is. My grandparents would fight around their anniversary, if it was like November 2nd or November 3rd. And they fought forever. They fought for as long as my dad was alive, so I don't know, like 50-something years, right? My dad's still alive, but they're dead. Anyways, when my grandfather died, so yeah, my dad was in his 40s, 50s, late 40s, late 50s. My grandfather died. My grandmother took his wedding ring off, right? They gave it to him, and the fucking anniversary date is in the ring, engraved, and she was right the whole time. And he knew he had it in his ring. He knew what day it was. Anyways. So clearly, we're in Cambodia because we have a retreat, and you can join us in February. It's not too late. In fact, this is the best time to snag your spot, because it's the best time to even look at flights and everything.Brad Crowell 3:05  But on this day, you said, already, we got married in a hardware store. It was called The Loft at Liz's. I think it still is there. It's in Los Angeles. Lesley Logan 3:14  Very famous hardware store. Brad Crowell 3:15  Yeah, we had our wedding venue change on us last minute, and it turns out they have an art gallery upstairs in the back, and in there they also have a kitchen. And so it was actually even better than where we thought we wanted to get married initially, because we had all of our friends help us put the wedding on. So the chef was my friend, the photographer was Lesley's friend, the band was my friend.Lesley Logan 3:38  And also the kitchen was in the dancing area. So, like, the chef was part of the event. He wasn't like tucked away.Brad Crowell 3:39  He wasn't in the back room somewhere, like, slaving away, you know, he was part of the party and that made it even more fun. It was really lovely. So yeah, it was a super fun day.Lesley Logan 3:55  We only had 75 people in this wedding and we knew everyone but my hairdresser's fiance and it was so funny, because we made everybody wear black and white, and we wore the color, and you were walking around in color, getting ready for the wedding. You were ready for the wedding, right? And walking around. And I was hidden away, and he said to his fiance, now wife, but he said, like, that guy's wearing colors, like, that's the groom.Brad Crowell 4:18  That's the only one that we didn't know. You know what's really I was also laughing about this the other night, so we decided to do the after the party party at a bar right next door to the venue. Lesley Logan 4:30  This is hilarious. Brad Crowell 4:30  That I had been to, I don't know, a few times, like twice, three times. And I called them and I said, hey guys, this is Brad, my wife and I are going to get married. We want to come have our after party at your place. And they were like, that is so cool. We are so excited. We can't wait. It's gonna be amazing. I was like, great, all right, so we booked this whole thing, and they're like, you know what? We're even gonna do, champagne. It's gonna be so fun. And then, you know, a couple months go by and I call them, like, a month before the wedding, just to confirm everything, to lock it in, to triple check. Hey. Just to make sure we got a place sectioned off for us. And this, this other person answers the phone, and she said, we are so excited that you're coming. We love you. And I was like, you do? I was like, that's kind of weird. I've only been there a few times, but I'm so excited too. That's amazing.Lesley Logan 5:14  And also, we even said to ourselves, it's so weird. They didn't want a credit card. Brad Crowell 5:18  Yeah, they didn't ask for anything.Lesley Logan 5:19  They didn't ask for like, quantity of people.Brad Crowell 5:21  They were just like, love it. You guys come party here, right? So, so, okay, so we, we have our wedding, then we have our reception up in the art gallery, and then the night's closing down, and I'm like, anyone who wants to hang we're all gonna go right next door to this bar. And we show up at the bar, and I said, hey guys, I'm Brad, and I'm here with our wedding party. And there's 15 people piling in the door, and they're like, what? But what? It turns out, there was another fucking dude named Brad getting married on the exact same night who was a regular at that bar, and he and his new wife were also bringing the after party, and we both showed up at the same exact time.Lesley Logan 6:02  Yes, so they gave us. They did give us some champagne.Brad Crowell 6:05  They still did. (inaudible)Lesley Logan 6:08  We didn't have a table, we didn't have a section, but, like, it's okay. It was really a lot of fun. Brad Crowell 6:13  It was so funny and they definitely accommodated us. It was, made the miscommunication make more sense at that point. Lesley Logan 6:19  Do you have any, do you have any more things about this day before I roll back into. Brad Crowell 6:23  No, let's keep going. Lesley Logan 6:24  So, so we are in Cambodia. You can join us in Cambodia. There's room in the February retreat right now. So you want to go to crowsnestretreats.com we're going right after the Lunar New Year, so which is going to be really great.Brad Crowell 6:36  Oh it's gonna be amazing. Lesley Logan 6:36  Because the stuff from celebration, it's still going to be up, and it's just what they do is so beautiful. The sunrises of February are amazing. And so we hope you join us, crowsnestretreats.com.Brad Crowell 6:46  You should absolutely join us. February is going to be a great group, and it's gonna, it's a beautiful time of year. Yeah, next up.Lesley Logan 6:52  I'm gonna be going to L.A. when we get back. First, I actually have a little trip to Arizona, and then I'm going to be going to L.A. when we get back, and I'm going to be doing the photo shoot for the accessories deck. So you want to get on the wait list for that, because only those on the wait list get the presale price. Yes, you have to wait after you buy it, wait, but you get the best price on a new deck. And here's what you need to know about the waitlist. When I see that more and more people are on the waitlist, it's kind of like, like, happiness for Tinker Bell. Like, you know what I mean? Like, think happy thoughts for Tinker Bell, because there are times when I'm like, I'm so excited about this deck, and then there are times like, this deck is so much work, and so your.Brad Crowell 6:52  Think of a wonderful thing. Lesley Logan 7:30  Yeah, helps me fly, really is what it helps me do. So get on the waitlist at opc.me/flashcardwaitlist, we are making sure that so many of these accessories are things you either have at home or you can make at home. So on the YouTube channel, we've already made a two by four, we've made a sandbag, we made a toe corrector. We're going to work on the push-up devices. I have more research to do on that, but right now, I think you'd only have to do a Ped-O-Pul and then a (inaudible), and a foot corrector.Brad Crowell 8:02  Sounds amazing.Lesley Logan 8:03  There's the Breath-a-Cizer as well. It's one card, guys. So you could always skip that one. It's still good. Also, Brad is still offering his amazing webinar. Brad Crowell 8:03  That's right. Lesley Logan 8:03  It's the Accelerator. Tell them all about it. Brad Crowell 8:08  Yeah, if you are running a small fitness business, up to, like, a million dollars, you should come join us at the Pilates Studio Growth Accelerator that I've been hosting. Go to prfit.biz/accelerator if you're feeling stuck at all with your money, or getting new clients, or you're just not sure how to grow, move forward, any of those things, you could be about to be a teacher, a brand new teacher. You could have a home studio. You could be running a boutique studio. Any of those different roles, this is applicable for you. I want you to come join me. It's totally free. prfit.biz/accelerator. That's profit without the O, prfit.biz/accelerator.Lesley Logan 8:58  And then when all of this is going on, we're half-stop winter tour.Brad Crowell 9:02  That's right. Lesley Logan 9:03  We, it's the biggest tour we've ever done. Brad Crowell 9:05  Yeah, it's quite an undertaking. It's going to be 8200 miles. We're looking at 23 locations over 35 days, I think, like that. Wow. I'm very excited. Lesley Logan 9:18  It's a long time for me to be out of my routines. I'm just going to say it here. So we will be bringing some equipment on this shindig because I'm going to need it. Brad Crowell 9:27  Yeah, well, not only that, we're giving ourselves more days off in between. You know, this summer tour that we did was nine days in a row of teaching, plus we had the week before of like work, so we really didn't do ourselves any favors on that. This we're going to be a lot more intentional. We're going to take a day off here, a day off there, all throughout, so that we have a little bit of a breather and we get to explore different parts of the country a little bit more and enjoy ourselves. It's going to be amazing. Yeah, we can't wait. Yeah, you should come join us. Go to opc.me/tour, opc.me/tour.Lesley Logan 9:56  All right, we're about to get into Erin's amazingness, her authenticness, but before that we have an audience question. Brad Crowell 10:01  Yeah, we do. This is a cool one from YouTube. Sherryhenefin535 asks, hey I would like to make a Pedi Pole. Hope you have some ideas for this! I made my Gondola and Reformer poles from maple and gift to my teacher training students when they test out.Lesley Logan 10:17  Yeah, isn't that cool? So we actually showed how easy it is to make those. I mean, maple, so nice, that we just took whatever wood they sell.Brad Crowell 10:24  Yeah, we just got pine from the store. Wasn't anything fancy, although you could lacquer the pine and it would make it cool. You could paint it.Lesley Logan 10:30  You could also paint it. Mindy painted me a pole. Yeah, so cute. It's OPC colors. I love it so much. Brad Crowell 10:35  But Maple is fancy. Lesley Logan 10:36  So here's the deal about that. It's actually not that difficult to make but, but here's why, I wouldn't suggest you make it. The length of the pole you need to get that if you don't have some sort of like pole, what would you call a pole store, like a lumber store, like.Brad Crowell 10:58  A plumbing store, a hardware store.Lesley Logan 10:59  A plumbing store. But the length you need and the, it's not that thick, it's on purpose it's not that thick. So one of our eLevate grads. Brad Crowell 11:07  I bet you could call around and find a spot. Lesley Logan 11:09  So one of our eLevate grads Pilates (inaudible). So we know how detail-oriented this one is. Brad Crowell 11:15  Very much so. Lesley Logan 11:15  And how she's a project manager, so she can make anything happen. And she was going to make one, and after all the research they were going to do, they bought one instead, because to get the pole that you need, to ship that pole costs almost as much as a new Pedi Pole. Brad Crowell 11:34  Come on, really? Lesley Logan 11:36  So unless you live somewhere where this particular type of pole exists in the diameter, the right diameter, at the right length. It's not you can, like, attach two poles together. It's gonna be one long pole. So the shipping on one long pole is the problem. Brad Crowell 11:50  I see. Lesley Logan 11:50  And so it's not that expensive to buy. I think Contrology's is, I want to say it was like, I don't know, you could look it up. I felt like it was, like, five or 600 bucks. It's not the most expensive thing I've ever purchased in my life. Obviously, it might be more now, since cost of metal has gone up, but you'll have to order the springs from someone. And here's what I will tell you, Contrology will not sell you the Ped-O-Pul springs if you don't have a Ped-O-Pul. Brad Crowell 12:17  Yeah, it's just under 600 bucks. Lesley Logan 12:19  Yeah. So Contrology won't sell you. And by the way, during Black Friday Cyber Monday, which is coming up, they have a free shipping typically don't quote me, because I didn't tell them it's coming, but it's typically there every Black Friday Cyber Monday. Brad Crowell 12:30  And then. Lesley Logan 12:31  So you could use my discount. Brad Crowell 12:32  That's right. Lesley Logan 12:33  Get a little little off, save on the shipping, and then you just screw it in and you're done. So it's actually. Brad Crowell 12:37  If you want us to introduce you to them so you can get that discount. Just ping us and we'll happily make an email intro for you. Lesley Logan 12:42  Yeah, it's super easy. It's, our person is so nice that we'll take care of you. But here's the deal, if you live in some sort of metal yard, like you're in a famous area that's got poles, by all means, but what I will say is, again, it's gonna be very difficult to buy the Contrology Ped-O-Pul springs, because last time my friend who tried to make one that was shorter, because she's super short. So she made a shorter one that's like, the dimensions would have been like, you know, she tried to make it as close to what it was, but her ceilings are also low. She could not order the Ped-O-Pul springs from Contrology. She had to go through another company. Brad Crowell 13:17  That's annoying. Lesley Logan 13:18  And it's really annoying because other companies suck at customer service. So, Sherryhenefin535, there's a lot of things you can make, and there's some things that it's just probably cheaper based on how much time it's going to take you to hunt all these materials down. Just buy it.Brad Crowell 13:35  I love it. Awesome. All right. Well, if you're ready to get into what Erin Hatzikostas said, stick around. We'll be right back. Brad Crowell 13:44  All right. Now let's talk about Erin Hatzikostas. Erin is a former corporate CEO turned entrepreneur, speaker and author of the books You Do You(ish) and The 50% Rule. She co-hosts the podcast, b Cause, that's B space C-A-U-S-E, b Cause Work Doesn't Have to Suck. That's the name of the pod. I love it. Erin is dedicated to helping leaders and organizations foster environments where authenticity is recognized and incentivized. I just really enjoyed her vibe.Lesley Logan 14:13  She's so fun. She's really a lot of fun. I saw her speak at She Who Wins, and even though, like, I could have had all these connections with her, Jessica Papineau is how I got introduced to her. Brad Crowell 14:24  Come on. Lesley Logan 14:25  Yeah. And then we did a coffee date, and we had way too much fun chatting back and forth. Brad Crowell 14:28  Yeah, she was here in town, right? Lesley Logan 14:29  And that, well, then, then I booked her on the pod, but before I interviewed her, she did come into town and I took an Uber, and we went to Superfriko, which is a bizarre restaurant to go to with a brand new friend. So, like, this weird, not a minion, not a penguin, but some sort of, like Monsters Inc. came out with a big lizo butt, and it like moves one butt cheek than the other. She got a kick out of it. Anyways, we talked a lot about authentic leadership and like that it doesn't happen overnight. And if you're like, I'm not, I don't know a leader, like we all are leaders of some kind. But let's just take just replace authentic leadership with be it till you see it. Be it till you see it doesn't happen overnight. You start and this is what she said about authentic leadership. You start with little experiments, and you observe more than you normally would. So if you normally just send out emails to people, and you don't really like, do a check in, like, oh, do we have a response rate on that? Did anyone actually write back in? You would actually do a little experiment, and then you would actually go, be more observant of that thing, just to see how it goes. And I love the word experiment, because we're not trying to be perfect here. You're just trying to see how this works. And it is a muscle. It's like, going to take it to the gym, which means you don't grab the big weights right up at once. You're going to grab little ones and you're going to you're going to work with that. So she also said you have to unlearn and you have to do tangible experiments to start collecting that quote, unquote data. So this is hard for us sometimes, too, because we're like, this is how it usually goes. Whenever we do something like, it usually just like, does this thing, and when something doesn't, like, hit it out of the ballpark right away. You have to, like, unlearn your expectation that things work out, and you have to focus on tangible experiments that you can actually go well, what worked there? And we've talked about this with agency members, like, reflecting on the things that you do, what actually happened? How many people did you present that information to? How many people bought like you have to go off of data, not feelings, and because it's really hard when you're stepping out of your comfort zone and you're trying to be more authentic, or trying to be it till you see it, it's easy to go off of vibes. And really you should be going off of the data. Brad Crowell 16:37  That's a really good point at the end. It just throws my example out the window, but. Lesley Logan 16:40  The vibes? Brad Crowell 16:41  Yeah, well, I was, I was thinking, I guess that's fair. So we got ourselves a cold plunge, right? And I haven't, like, really thought about it in the the way that we just described about data and vibes, but what I did notice is that we've now had it for, I don't know, four months, maybe every time I'm home, every day that I'm home, I've been using it. And what I noticed it took until this past week for me to just get all the way in right away. Like, just do it, get in bed. Lesley Logan 17:12  What were you doing before? Brad Crowell 17:13  I would stand in it and then sit and then lean back. Now, it's almost like, if I could freaking cannonball into that thing, I would do it, because it's almost like I'm in before I'm even cold, and then I'm cold and I'm cold all around my body at the same time. Then if I, like, sit my butt in first, and I'm like, it's cold, and then lean back, and then I'm like, you know? And so, like, this past week, what I've been doing.Lesley Logan 17:36  I haven't watched how you get in because I do step in, sit down pretty quickly, and then I lower myself back, and it's still lowering myself back that takes my breath away. Brad Crowell 17:46  Of course, that's what I mean. So.Lesley Logan 17:48  It feels like, it feels like the breath is literally being sucked out of my body, like I could watch it, like, there it goes.Brad Crowell 17:56  So anyway, we're talking about data, and I've now done this three days, three mornings in a row where I just like, okay, here we go. I actually put my hands down on the sides first, and then I just scoops and I'm in. And I noticed that it's easier to get in that way, because there's still like, I know how much I feel good after doing it. I know all that stuff, you know, but there's still that moment of hesitation, of like, do I really want to do this today? It's gonna be cold and then I just do it.Lesley Logan 18:21  Oh, yeah, I can't even, here's the thing, like, just idea of wasting a day with not using it is, like, just outside of who I am. Brad Crowell 18:25  Well, the other day I was, I don't remember, I was outside.Lesley Logan 18:32  Are you talking about unlearning and then, like? Brad Crowell 18:34  I was talking about data collection, like, yeah, that's how this somehow ties in with what. Lesley Logan 18:38  Okay, I'm just trying to bring it back. Brad Crowell 18:40  The data collection is that it took me this long to collect that data. We've been doing it every day for four months, and I finally just had this revelation now, you know, like yesterday, I was like, oh, okay, this is definitely a better way to do it. So, you know, sometimes it takes some time, but I think being analytical about that will also help you realize.Lesley Logan 19:02  Yeah, I'm in.Brad Crowell 19:03  Quote-unquote data. Love it all right. She said we have this big idea about authenticity, but we get paralyzed because we think we have to do it all at once. And I think it's a little, little out of context here, because we don't really have the rest of the conversation, but when we think about it's like, compare ourselves to other people who we think, oh, wow, they're so authentic, and they're authentic in all these amazing ways. And that is what can become overwhelming, because we're like, well, maybe I have to be just like them, being authentic in all of these ways that I, that I look up to that person and think that they're cool and awesome and whatever, and, you know, or inspirational and all that stuff. And I really, like, she kind of rattled off a whole list of these. What are they? Alliterations, alliterations. And she said there's two that specifically she mentioned, called the perfection pain, or the pioneer paralysis, which happens when people feel overwhelmed by these big ideas. And she had, like, a bunch more. There's a couple that (inaudible).Lesley Logan 19:10  Yes, they're all in her You Do You(ish) book and they're so good. You guys, I got an advanced copy, sort of, not physical. I got it like a secret. No, this is not it. This is her first book, Brad, no, that's You Do You(ish). Brad Crowell 19:57  That's what you said. Lesley Logan 19:59  Yeah. But I actually know this. Brad Crowell 20:02  The new one is called 50%, The 50% Rule. Lesley Logan 20:14  Yes and what you're quoting is from The 50% Rule. It's in the first chapter I think and I got to read, or at least the first part, and I got to read it while it was, like, going through. Anyways, I'm just bragging a little bit. It's so there's so many, and I was like, oh, because I like, I like those alliterations, because, just like, I like The Big Leap where I'm like, oh, I'm upper limiting myself right there I can go, oh, I'm pioneering paralysis right now. Like, I love it. Brad Crowell 20:39  They're really cool, really helpful. And I think it is, you know, high level. The idea is that we should take one step at a time, at a damn time, one step at a damn time. Because when you see someone who we look at and go, oh my gosh, that person is like, they're clearly genuinely being themselves. They didn't just start doing that all at once, one day at a time. They've been doing these things over many, many years. And so if we feel like I have to be authentic like them, first off, that's funny, ironic, but also too, it can be paralyzing. It can lead to that inaction of overwhelm, of like, the perfectionist, of like, you know what I mean. So I thought it was cool. You don't have to try to figure it out all at once, just one step at a time, so.Lesley Logan 21:23  Yeah. I can't wait to get the actual copy, the printed copy of the book. Brad Crowell 21:27  Well, show us this one more time. What are we looking (inaudible).Lesley Logan 21:29  This is You Do You(ish). Brad Crowell 21:30  You Do You(ish). Lesley Logan 21:31  And it is, Unleash Your Authentic Superpowers to Get the Career of your dreams. And I heard her speak a little bit about this, and I really like it. Anyways, I think sometimes we try to be so perfect, we're not even being ourselves. So if you're just like -ish yourself, like, probably I'm more authentic than you. And then The 50% Rule, we'll get into, I don't want to give it away, because it's in my Be It Action Items, so.Brad Crowell 21:51  Okay. All right, all right. Well, stick around for that tantalizing, Be It Action Item teaser. We'll be right back. Brad Crowell 21:58  Okay. So finally, y'all know what time it is. It is time for those, be it action items. Say it with me, y'all. What bold, executable, intrinsic or targeted action items can we take away from your convo with Erin Hatzikostas? I'm gonna jump in first. She said, nothing you're gonna do is like anybody else. And y'all know how much we agree with this and love this. Lesley says it all the time. You're the only one that can do what you do the way that you do it. What Erin was talking about, she said, for those managing larger teams or complex projects, Erin introduced this idea of it's called an Innovation Framework, and it breaks down the 50% Rule. It is six steps. In your convo, she actually only mentioned one of those six, which is, you gotta go get the book. But she talked about intent. She said she believes it is the most powerful of the six. When trying to do something, strip away the how or the why, just think about the intention. Why are we doing this or the intent of doing this. Ask yourself, what are you really trying to achieve here? I thought this was cool. I think that it's going to make more sense to go with the other five parts as well. And of the six, I bet it is the most powerful. But I'm, I'm unaware of what the rest of them are just yet. But I think this is important, you know, why are we doing something? How are we doing something? We get stuck in those things. And I think, like, intent and why, kind of are parallel, so. Lesley Logan 23:16  Or -ish, but also, like, sometimes just the why you get stuck on that. So what's the intention? What's the like outcome that you desire to have? Then you could often ask yourself, why do I want to have that outcome? You know what I mean? Because maybe the why you do everything you do is to make sure no one's homeless, right? But what you're doing actually is providing a fundraiser, and you have all these things you're trying to get and all this stuff. And so it's like your intent of that fundraiser is to raise money, because your why is this? So I think I like intent, because it actually whittles it down, and you can kind of take away the pressure and just go, what the fuck am I doing here?Brad Crowell 23:57  What are we doing here people? What are we doing here people? And so I think this helps too with leading a team. I just really appreciated her talking about her celebrating with her team as they were achieving milestones in their goals, and when she finally did decide to step away, her team said we're gonna miss your authenticity. So that's pretty cool. Well, what about you? Lesley Logan 24:19  Well, she talked a little bit about The 50% Rule, which I think is important to talk about here, because it's really easy to consider, like, oh, maybe it means, like, doing 50% of something. And then there's the cynic who can go, well, that's just half-assing it. It's like, that's not it at all. She's like, anytime someone tells you about something new and something you can do in your life, whether it is a fitness coach or a business coach or a, like all these things, they'll go, here are the five things you gotta do to have X in your life. She is suggesting that you actually look at it and take only 50% of it and then curate the other 50%. For example, I've talked about this a couple of times on the pod. I really like Mindy Powell's idea of fasting. I know it's really helpful for people with gut issues. Now she's got a 30-day thing, especially if you're a female with a cycle, there's like, on this day you can fast 15 hours. On this day you could fast 13 hours. I'm like, it's complicated, okay, and unless I'm gonna print this fucking thing out. So what I did is I was just like, okay, what's my goal here? And what can I take from this information, and what am I going to add myself? And so what I could take from it is, like on every day of my cycle, I could fast for 13 hours. Doesn't matter where I'm at. So right now I'm doing 13 hours. And the other part of the thing that I saw of hers is, first two weeks my cycle heavy on the protein. Second two weeks, enjoy the carbs. And so I have taken 50% of her stuff and like, I can do this, and the other 50% I am curating and coming up with my own way so it fits with my lifestyle. And that is way better than if I had printed the thing out and was like, well, today I have to, I could go to 17, so I should go, like it make it just makes us not fun, and it doesn't bring our authenticity to it. Brad Crowell 26:02  Right. Yeah, I think it's great. I think also she started to see the 50% Rule everywhere she was talking about as she was writing the book, where she saw people who embraced the idea and then made a shift with whatever they had learned, and that actually made it more authentic to themselves anyway.Lesley Logan 26:21  Yeah. Because also, like, this is something like, when we coach people on too, they're like, well, you said X, Y and Z, and I said well, I said that. And I also said, take one step at a time and you are trying to take 20 steps and do it exactly right. Like, yep, it's gonna be different for everyone. There isn't. There's not a single business coach out there, fitness trainer, anything, who's gonna be like, this template will always work for you. Yeah. So if you can take the intention behind it and the goal and understand like the concepts, and then, how do you work? How do you operate? I'm someone who can get a little bit a little obsessed about things. So in order to not get obsessed, I was like, what's the bare minimum? Got it, you know, because, like, that's going to allow me to stay myself. Brad Crowell 27:06  Fifty-percented. Lesley Logan 27:07  Yeah, fifty-percented. So I just think it's a really, really great. I think it's really, it's a good way for the perfectionist to get out of the pain. I think it's one of the options.Brad Crowell 27:16  I think that's the thing too. This really fits with what we were talking about earlier, about trying to do all the things at once. You know, when you give yourself permission to not do 100% but to start at 50% it doesn't seem so overwhelming. Suddenly, you're not like in that what does she say? Paralysis, Lesley Logan 27:36  Pioneer paralysis. Brad Crowell 27:38  Yeah. Pioneer paralysis or that perfection pain, you're able to work your way through it.Lesley Logan 27:42  Yeah. So you guys, go get her fucking book. Brad Crowell 27:45  Yeah, do it.Lesley Logan 27:45  Go get The 50% Rule. It's on sale now. Brad Crowell 27:48  Then tell her that we sent you. DM her.Lesley Logan 27:50  Yes, and also, here's another thing you can do. You can DM her and say, I left you a review after I bought the book. Brad Crowell 27:57  Yeah, she was just so great. Lesley Logan 27:58  Because that is currency right there, and she's a cool chick, and we want this book to get out because it actually, I think it's helped a lot of people out there.Brad Crowell 28:06  Yeah, Erin Hatzikostas. Lesley Logan 28:08  Yes. So my loves, how are you going to use these tips in your life? We want to know. Tag Erin. Tag The Be It Pod. Share this with a friend who needs to 50% you know, here and there, and until next time, Be It Till You See It. Brad Crowell 28:20  Bye for now. Lesley Logan 28:22  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.Brad Crowell 29:05  It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.Lesley Logan 29:10  It is transcribed, produced and edited by the epic team at Disenyo.co.Brad Crowell 29:14  Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 29:21  Special thanks to Melissa Solomon for creating our visuals. Brad Crowell 29:24  Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Erin Hatzikostas is a former Corporate CEO turned Professional Pot-Stirrer. Erin is an internationally recognized leader on the impact of authenticity in the workplace. The CEO and founder of b Authentic inc, Erin's a global keynote speaker, author of two books, You Do You(ish) and The 50% Rule: Throw Out Half the Playbook to Start Competing in a League of Your Own, the co-host of the podcast, “b Cause Work Doesn't Have to Suck”, and coach-sultant. Learn more about your ad choices. Visit megaphone.fm/adchoices

What if the secret to standing out and achieving unmatched success was about doing less, not more? Today, we're joined by former corporate CEO turned professional pot-stirrer, Erin Hatzikostas, to explore how her 50% Rule can help you throw out half the playbook and start competing in a league of your own by embracing authenticity in bold and unexpected ways! Erin is a global keynote speaker, author, co-host of the podcast, b Cause Work Doesn't Have to Suck, and coach-consultant. With two books under her belt, including the recently released The 50% Rule, Erin shares what it truly means to be authentic and how it can become your strategic edge. In this episode, she reveals the data-driven benefits of authenticity in the workplace, how something as simple as your out-of-office notification can spark authenticity, and why the 50% Rule is both an authenticity hack and the formula for transforming from underdog to unmatched success without working harder, doing more, or being better. You'll walk away with actionable insights on how to embrace your authentic self, strategically stand out in competitive environments, and apply The 50% Rule to foster innovation, build trust, and achieve success. This episode is packed with stories, tips, and a powerful framework for anyone looking to elevate their career or business. You won't want to miss it!   Key Highlights From This Episode: Erin's unique definition of authenticity (and why it isn't all about you!) [04:04] What it takes to be an authentic leader and how it can be a strategic advantage. [06:35] Data-driven benefits of authenticity in the workplace, from employees to the C-suite. [11:03] The crucial distinction between being authentic and doing authentic. [20:45] A simple, actionable tip to help you expose who you are in the service of others. [27:12] Where the 50% Rule came from and why it's so impactful in all areas of life. [29:26] How to toss out half the rulebook and begin competing in a league of your own. [33:41] The power of storytelling: the most underutilized authentic leadership strategy. [36:52] Ways that you can connect with Erin, read her books, and soak up her wisdom. [38:21]   For More Information: b Authentic Inc. Erin Hatzikostas on LinkedIn Erin Hatzikostas on Instagram Erin Hatzikostas on Facebook Erin Hatzikostas on YouTube   Links Mentioned in Today's Episode: Watch Erin's TEDx Talk, 'Why You Don't Have to Compromise For Your Career' Get your copies of Erin's books, The 50% Rule: Throw Out Half the Playbook to Start Competing in a League of Your Own and You Do You(ish): Unleash Your Authentic Superpowers to Get the Career You Deserve Listen to her podcast, b Cause Work Doesn't Have to Suck. Kathy's interview “How To Be the Most Power-Full You” on Erin's podcast b Cause Work Doesn't Have To Suck   ——————— IS IT FINALLY TIME FOR A TRUE SHIFT IN YOUR CAREER AND LEADERSHIP? Do you feel ready and excited to make the essential changes you've been longing for in your career but need some empowering support to begin? That help is here! Join me as I coach and guide you through powerful, proven steps that unlock your fullest and happiest career potential. For a limited time, take advantage of my 10% discount for you, my amazing Finding Brave listeners. Save 10% on both my top-rated one-on-one 6-session Career & Leadership Breakthrough coaching program AND my Most Powerful You video training course that will help you close the 7 most damaging power and confidence gaps that are blocking thousands of professionals from the success, reward, and impact they want and deserve. You can participate in both of these programs from the comfort of your own home, at your own pace. Now's the time. Don't wait! Build the career you've been longing for this year. I'd love to help you. REGISTER NOW and use the 10% discount code BRAVEPOD10 to save 10% on these programs TODAY! Career & Leadership Breakthrough 6-session Program Build Your Confidence and Impact - 10 session Program The Most Powerful You Self-Paced Video Training Program   ——————— Order Kathy's book The Most Powerful You today!   In Australia and New Zealand, click here to order, elsewhere outside North America, click here, and in the UK, click here. If you enjoy the book, we'd so appreciate your giving the book a positive rating and review on Amazon! And check out Kathy's digital companion course The Most Powerful You, to help you close the 7 most damaging power gaps in the most effective way possible. Kathy's Power Gaps Survey, Support To Build Your LinkedIn Profile To Great Success & Other Free Resources Kathy's TEDx Talk, Time To Brave Up & Free Career Path Self-Assessment Kathy's Amazing Career Project video training course & 6 Dominant Action Styles Quiz   ——————— Sponsor Highlight I'm thrilled that both Audible.com and Amazon Music are sponsors of Finding Brave! Take advantage of their great special offers and free trials today! Audible Offer Amazon Music Offer   Quotes: “Authenticity is exposing who you are when people least expect it in the service of others.” — Erin Hatzikostas [0:05:40] “I'm not saying that you walk in and completely reinvent yourself, but I can guarantee if you start to do little [authenticity experiments], not only will your boss – tolerate it, but they'll actually be inspired by it.” — Erin Hatzikostas [0:19:54] “If you had 10 hours to spend on either figuring out who you are or who you want to be, – spend nine of those on the latter.” — Erin Hatzikostas [0:23:42] “What was just a self-help, get-over-your-crap tool turned into – the formula for going from underdog to unmatched without having to work harder, do more, and be better.” — Erin Hatzikostas [0:33:05] “I want [people] not only to have success but to do it in a way where you're – in [your] own league.” — Erin Hatzikostas [0:35:54] “Storytelling is the most underutilized authenticity/authentic leadership strategy ever because people remember stories 22 times more than facts and figures.” — Erin Hatzikostas [0:37:50]   Watch our Finding Brave episodes on YouTube! Don't forget – you can experience each Finding Brave episode in both audio and video formats! Check out new and recent episodes on my YouTube channel at YouTube.com/kathycaprino. And please leave us a comment and a thumbs up if you like the show!

What does it mean to be authentic at work, and why does it matter? It turns out, authenticity has a massive impact. It reduces turnover, builds trust, and inspires loyalty. Companies with authentic cultures see employees over 2x more likely to stay, 4x more likely to report high trust, and 6x more likely to follow authentic leaders. In this re-released episode of the Desuckify Work podcast, guest Erin Hatzikostas, Founder of b Authentic Inc., and host TJ Bennett, talk about why authenticity matters when it's in service to others. Authenticity is powerful, contagious, and can transform cultures. Let's dive in! Additional Resources: Free 30-minute Coaching Session with TJ Bennett Original episode on the Desuckify Work podcast More on PeopleForward Network Follow PeopleForward Network on LinkedIn

What if you could ditch perfectionism and still get results? Lesley Logan interviews Erin Hatzikostas, author of You Do You(ish) and The 50% Rule. Erin shares her powerful 50% Rule for simplifying decisions, cutting through the overwhelm, and staying authentic. Drawing on her experience as a former corporate CEO, Erin reveals how embracing imperfection can help you find a path that truly reflects your values and goals.If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co. And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:Erin's journey from corporate CEO to authenticity advocate.What the 50% Rule is and how it can simplify decision-making.How authenticity became Erin's secret weapon in the corporate world.Practical ways to experiment with authenticity and reflect on your resultsWhy perfectionism and comparison cramps can hold you back.Episode References/Links:Follow Erin on IG erinhatzikostasb Authentic inc on FB @bAuthenticIncErin Hatzikostas WebsiteErin's Hatzikostas Book, The 50% RuleErin's Hatzikostas Book, You Do You(ish)Erin Hatzikostas TEDxErin Hatzikostas Podcast, b Cause Work Doesn't Have to SuckGuest Bio:Erin Hatzikostas is a former Corporate CEO turned Professional Pot-Stirrer. Recently called “An up-and-coming Mel Robbins” by the Founder of The Keynote Shop, Erin Hatzikostas is an internationally-recognized leader on the impact of authenticity in the workplace. The CEO and founder of b Authentic inc, Erin is a global keynote speaker, the best-selling author of You Do You(ish), the co-host of the podcast, b Cause Work Doesn't Have to Suck, and coach-sultant. Her TEDx Talk was one of the Top 20 globally most viewed TEDx Talks released in 2021.Her talks have reached hundreds of thousands of people and her thought leadership has been featured on ABC, CBS and published in Business Insider, Fast Company, Well+Good, among several others. Her company also conducted a national study on the impact of authenticity in the workplace. If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. DEALS! Check out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper's Naturals, Sauna Space, HigherDose, AG1 and ToeSox Be in the know with all the workshops at OPCBe It Till You See It Podcast SurveyBe a part of Lesley's Pilates MentorshipFREE Ditching Busy Webinar  Resources:Watch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable Pilates Follow Us on Social Media:InstagramFacebookLinkedIn  Episode Transcript:Erin Hatzikostas 0:00  You don't wake up tomorrow and go from being nervous about being authentic to being as authentic AF as me. You start with little experiments and you observe more than you normally would.Lesley Logan 0:13   Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started. Lesley Logan 0:54  Be It babe, get ready to be inspired. I know you always are. I'm just gonna say, of course, the episodes are always great, but I have been looking forward to today's interview for a really long time. I watched this woman when she was on stage, and I couldn't take my eyes off of her. I could not and she was running around the stage, and like most keynote speakers, I always get something out of but like, it was like a cardio it was a show, it was an entertainment, it was all these things. And I learned so much from her, and I wrote her name down, like, I have to have her on the podcast. And then life got a little bit busy. Stuff was going crazy. I had a little bit of like, who might ask her? Like, and then about eight months later, this girlfriend, who I've had on the show, Jessica Papineau, was like, oh, you should know Erin. Like, oh, you know how to get in touch with Erin, because I absolutely I can awe of her, right? And so she put us in contact. We had a phone call that went for like an hour. We felt like it was like a friend that I've always known, but I just met, and two weeks later, we had dinner together, and sure book, The 50% Rule is coming out, and you must pre-order it or order it if it's already out by this comes out, but I'm telling you, it will be a mantra that you use, just like be it till you see it is. And I hope it is. I really, really hope it is. I really am in love with what she's doing, and I do think it's something that can actually help propel you out of stuckness or feeling like there's too much on your plate and you don't know how to take action. Like I really do think this is great. So here's Erin Hatzikostas and I am obsessed. So after this, please follow her, stalk her, get this book. Let us know what your favorite part is. I know Erin would love to hear that. And by the way, if you ever have something to say to any of our guests, I promise you you're not bothering them if you tell them. I promise you. And if you're too afraid to DM them, then comment it on the social posts and tag them. Or you don't have to tag them, because guess what? They're tagged on it and they will see it. So you have no idea when you leave a comment like that, when you share people, it lets people like Erin and myself and our other guests know, like, oh my gosh, they get it. The impact of my intent was there. So here's Erin. Lesley Logan 2:57  All right, Be It babe, this is going to be an amazing conversation. I know already because I've had amazing conversations with our guest today. Erin Hatzikostas is our guest. She is the author of You Do You(ish) and her upcoming book, The 50% Rule. And I'm gonna tell you, in honor of today's interview, I 50% ruled my makeup and getting ready today. It was like, today is not gonna be the day that we do it 100% so. And I was like, It's Erin, though, and she would be honored by me doing that. So Erin, tell everyone who you are and what you rock at.Erin Hatzikostas 3:26  So first of all, I have to make a comment, because so I did do my makeup. Sometimes I have big girl days. I did an, I did an interview before this too, but we had a mattress delivered this morning. After, like, 12 years, we're past our 10th year we got, finally got a new mattress. We did Safa, which is the online one. Anyway, we're super excited about it. So the guys brought it. They got it all up. They get down. Guys going to say goodbye, tipped him, and he looks at me and he goes, by the way, I like your makeups. It was like, first of all, it was random. Second of all, if you know me, first of all, I'm almost 50. I was not born and raised in the YouTube video. So, like, I do my makeup the same way I probably did it when I was freaking 16. It's like, totally junior league. And to have a guy like, have the guts to like, and I didn't take it as like a, anyway. So it's funny that you brought up makeup, just like, two hours ago, I had some random mattress delivery dudes on the way out say, I like your your makeup.Lesley Logan 4:26  You're having a great day. And I love it. It's a big girl day. You know what? I have big girl days. And then some days I'm like, we're just not even doing that today. We're just gonna not.Erin Hatzikostas 4:34  No. And then some of them, you know, when I'm like, looking scroungy and I might have to meet with a client or, sort of, you know, not a friend. Here's what I do. I like, oh, you're getting to see author friend. And they think it's so cool, because I'll have the headband, I'll have my glasses, and my hair is clearly, you know, dirty, but I brand it as like author Erin and I think they think it's like a little cooler, even though I haven't written shit in three months, since my last book has been (inaudible). That's another tip. Lesley Logan 5:01  You just gave everyone a tip. You guys just brand the other look like you're getting, you're getting like journal person. You're getting like artists. You're getting, I'm deep in thought.Erin Hatzikostas 5:12  Yeah, just freaking name it. Name it. You know, you know, in this world, naming it is (inaudible).Lesley Logan 5:17  Gardener Lesley. Brad would laugh. He's like Lesley, garden, no way. Okay, so thank you for all those tips already. But back to you. You're amazing. Who are you? Erin Hatzikostas 5:27  So it's funny. I will first tell you what my son calls me. So a couple years ago, he was out in the kitchen making a bagel. So it was just sort of a random moment, and he says to me, I think he was about 11, 10 or 11, and he says, Mommy, do you know what a perfectionist is? And I said, yeah, Mick, I do. He goes, you're an imperfectionist. So in honor of sort of a lot of the people that listen, who I know can get caught in the perfectionism, I am a professional imperfectionist, apparently based on my son. But you know, background, I am a former corporate CEO. I was an executive that somehow swindled my way into a CEO position of 1000-person company, had great, quote-unquote, what I thought was luck, turned it around, and always thought that I was going to be found out, though, even though I'm not like, it wasn't imposter syndrome, not like I'd gotten a memo on that, but I would look around and notice that a lot of my peers and colleagues were sacrificing a lot more than me, right? They were getting on planes more often. They were moving their families for things. They were giving up vacations. They were working nights and weekends. And, you know, I worked hard, but I wasn't doing that, and so I sort of had this super, super great turnaround to the company, but I thought, oh shit, my luck's gonna run out soon. And then I just, I decided it was time to retire. I technically could retire because I'd been there so long. I was only 42 years old, but it was technically a retirement. And I just was itching for something new. I thought I would go run maybe a smaller startup, healthcare, financial services company, because that's the place I was in, and when I went to leave, everybody kept saying, we're going to miss your authenticity. We're going to miss your authentic leadership. And I wasn't surprised they called me that, but it wasn't this thing that people were throwing that badge on me when we were running around in the rat race. And what I realized was that I wasn't actually getting lucky, or that I wasn't going to be found out. I was just playing a different game than everybody else, and I was actually, at the time, subconsciously using authenticity as my strategic advantage, my way to sort of compete in a league of my own, because most executives weren't dancing with their employees celebrating a big IT win. They weren't writing their own emails. They're letting their corporate comms people do it, like I, I didn't realize it until that moment that the things that really I had learned from my father, subconsciously also, were actually my strategic advantage. And so that's when I, I started blogging, writing blogs up in the the hockey bleachers at practice, like in a Word document, like, if I ever actually had something to say on a blog, whatever that is, this is what I would say. And one day, I looked down and I was like, holy shit, there are 53 pages, I have some stuff. I have some stuff to say. And one thing led to another. And that's when I finally realized that, oh my gosh, what helped me have success was also the same thing that helped me enjoy for the most part in my days, being in the corporate world, being an executive, being in a high-pressure thing, and I sort of had like this magic formula and a view of authenticity that everybody else wasn't seeing. I knew it wasn't simply be yourself. That's not the real definition. And so I thought, well, crap. I think I need to go out and talk about, teach this, and that's what I've been doing for five and a half years like a weirdo. Lesley Logan 8:50  That is the best weirdo. And also it's so interesting that you say, I remember your story of like being found out, like not get on these planes. I remember during this time that I was in corporate fitness. Everyone who was in management was like, they're there as soon as the club opened 'til when the club closed, sometimes, especially the last week of every month that I was sneaking off on a plane to go study in Colorado. And I was like, yeah, well, you can access reports online. There's this thing called this internet. And so I remember when someday they're gonna find out that I'm not there, you know, and but also, I was hitting all of these numbers and having amazing success, and I was teaching the people who were underneath me who had studios. I'm like, here's how you do it, here's how you plan your vacations, here's how you plan your life, here, here's how you would teach all these different things. And I was like, I'm gonna get found out one day, and one day it wasn't I was found out. They're just like, oh, you gotta run the reports this way, and you've got to do meetings like this. And I was like, that is not it. And if that's what you want, I'm retiring because, and it's like, I really felt like, you know, and it's this authenticity, it's just like, doesn't have to work. Everyone is doing this thing this way, but there's another way to do it and have fun and be yourself, but like, be yourself at work, you know? Erin Hatzikostas 10:01  Right. Right. I think, yeah, it was just actually on another I was interviewing somebody from my podcast before this, and we were talking about, okay, it's such a no-brainer, right, to be authentic, especially in the corporate workplace, better retention culture, but also externally, it's easier to sell. You know, you stand up and just like, I just don't understand why nobody does it. And what I told her, you know, I think it's helpful to diagnosis, because whenever you have a no-brain solution, and then you walk away, and then you're like, okay, I heard all that stuff. But why the fuck am I just not doing the things that I should? Why am I not changing? I think a big part of it is for so many years in school and college, we're taught that success is the answer is C, the answer is 72, the answer is, you know, here's the rubric, right? And we judge ourselves based on following that rubric, that box. And then we go to the corporate world, and nobody sits us down and says, what we care about most is results and how you get there, unlike what you've been doing for the last 20 years of your life, it really doesn't matter. And so we sort of go into this like, gotta look right, gotta get the rubric right, don't want to look stupid, there's one path that the teacher laid out, and it's totally not the case. That, you know, it screws us up. Lesley Logan 10:01  Yeah it does. It screws us up. It makes us, it almost makes us be pretending to be doing because we gotta make sure we check all the boxes. Erin Hatzikostas 11:28  Yeah, pretend, like you were checking the boxes. Like, oh, if I'm seen, I'm gonna get the rubric right. Like somebody who's judging me is responsible for telling me if I'm a good worker or not, is not going to give me the five points for staying till late on the end of the month. And it's like, wait, no, there isn't a rubric actually, there's just like, we want you to get results. Lesley Logan 11:51  Yeah, we get stuck on like, what people see versus what the results are. And I think that's because no one is really so like you said, you dance with the people like, no one's actually celebrating the results. They're so focused on being seen doing the steps, that when we get results, people are like, okay, next thing. Instead of going, hey, we got, these are the results we got. And like, how did we get there? And like, what worked and what didn't work, celebrating that result part, as opposed to focusing so much on the check marks that could maybe possibly not get you results.Erin Hatzikostas 12:21  I would say yes and no. I would say almost. I think that the results eventually get, quote-unquote, celebrated. Maybe there's not a party, but whether it's you're an entrepreneur and it's your client, or you're in the corporate world and it's your boss promoting you, those results get rewarded, maybe not celebrated, but rewarded. But we're so addicted to the short term it's like, for this hour, I want to look cool on this meeting. I want to look right. Not cool, it's probably the wrong word. I want to look right, right? And so we're addicted to, like, short-term results. And if we were just comfortable a little bit like, when I became interim CEO. I was interim first, because that's what us ladies sometimes get to do, you know, the trial period, make sure there isn't anybody better. That's a whole nother story. I know there was a solid month or two where my boss, who was very rant, rant, rant, was a woman probably thought I was nuts and was going to fail, like I was doing some crazy negotiations, etc. But there is that period where, yeah, you might not look like you're going to do right, or people might doubt you. And there were definitely tangible things that happened where I was like, she doubts me, I'm sure. But, Lesley, as soon as I started getting results. Now for me, because I was running a business that was very tangible, like, literally every month we had to do a monthly operating reviews where we went through the frickin financial like, that's right, it was very tangible. It's like, here are the financials, here's our forecast, here's our actuals. But as soon as she started to see that turn around as a leading indicator, and then later, probably started to see, oh, employees really like her, oh, her employee engagement score, she didn't give two hoots about, how I did it and if I did it different, and it's just having the courage in that interim period. And I mean that like small I, not like interim CEO, but in that short term period, to forego that instant gratification of feeling like people think you did it right, so that you can hold out for the bigger reward, and then you can, you know, celebrate it all you want. Lesley Logan 12:25  Okay, you answered the question I was gonna ask, because I was like, how do you do that, though? And you said, having the courage. And I think that's the, think that's the hardest part, like, where do you find your courage? How do you how do people, you know, is that gonna, is there an answer to that? Erin Hatzikostas 14:30  Yeah, it's data. It's data. And I don't mean data in the traditional sense. For me, and I didn't know this till I wrote my first book because sometimes we have to slow the frick down and then, you know, I'm 40, whatever I was, 40 years, 44 years old writing a book and I was like, oh, oh, crap, I didn't know that, for me, it started, I had a lot of data from my father. My father was a teacher for 20 some years, and he took an early retirement package, and then he became a real estate agent, and he was very, very authentic. And he would tell stories every night. He would come home, and instead of bitching and moaning about this person or this student, most of the stories I heard, or at least remember are about how he got the attention of his students differently. He did some wacky game, and it even translated as he went into real estate, which I was just coming out of college when he was making that transition. So I was starting, and I would watch his success in real estate, and he would tell stories about, oh, I met with this client, and I didn't bullshit them about the, you know, the price of their home. I told them, you know, it was like, all these, like, where he was. You could tell he was just doing a little different, because it was easy to know what the normal box was for a real estate agent. And so to me, I got a jump start on data. So I saw again, very subconsciously, oh, when he does this, he has success. And so as I went in to the workplace, I started doing experiments, I call them, it all, I would do a little thing and I would notice, oh, people all of a sudden pay attention on this meeting when normally they're like, on their blackberries back in the day or whatever it is. And so I think for people, you don't wake up tomorrow and go from being nervous about being authentic to being as authentic AF as me. You start with little experiments, and you observe more than you normally would. So you might write an email that's got a little like, the workplace is so easy, the bar is so low, so it's just like, maybe you change a word instead of saying, our results weren't that great. You could say our results were really poopy, you know, or just like, one little word, just like talking a little more flippant, talking a little more human. Actually, my number one thing I have people first experiment, change your out of office. Make it, doesn't even have to be funny, just make it like human. Tell people what you're doing. I'm going to a softball tournament this weekend. I'm taking a three-day weekend. Or, you know, a lot of people make them a lot more fun, and then observe what happens. And I guarantee you people are gonna, oh my gosh, I love those days when we used to go to tournaments. My kids are older now or oh, that's so amazing that you did a trip to Ireland. We went there, back and blah, blah, blah. I love your out of office. So it really is about taking little experiments. That's why I love what I do. Like, I'm not a motivational speaker. I'm a get shit done better speaker. My books aren't about like, first of all, they don't tell you to be yourself, because that's not how I talk about authenticity, but they're really very tangible, because you have to, you have to unlearn and you have to do tangible experiments to start collecting that quote-unquote data. And then once you, you know, once somebody smiles or responds when they normally don't or a client you sell something, or people notice your website that normally they've never said anything about. You're just gonna, you're gonna change your pattern. You're gonna be like, maybe I should do more of that. Lesley Logan 17:32  Yeah, I really, I love that you go on little experiments and reflect and observe, because that is what life is always kind of about, whether it's work or, like, for, you know, I have to do things on social media. And, trust me, I wish I could just, I'm like, when do I don't have to, like, you know? But I, like, recently did a little experiment because my friends are like, you should do this. And I was like, okay, I'm just gonna do, just gonna, I'm gonna, I'm gonna take what you said. I'm gonna do it as easily as possible, because I don't, if it slays and I had to spend two hours, I'm not doing that again, so it has to be so easy. And I did it as and I was like, I was like, Erin's gonna be so proud, because I am 50 percenting all of this. I'm just like, I'm not even careful. I'm just going to do this. And it is one of the best posts we've ever did. So it's a little experiment. And I was like, great. So if I can get that result, not stressing about it, let's we can repeat that experiment and see what happens, and we can kind of see tweak things here and there, but it's got to stay, got to stay, it's got to stay something I can do. That's got to be possible. But I think little experiments with observations are so great because observation is not the same as waiting for feedback. They're waiting for the external feedback, versus with their own meter of what how things are working. Erin Hatzikostas 18:35  Oh, yeah, totally. They're waiting for that party that will never come, that Bar Mitzvah or that surprise party never comes, you got to look inside. Lesley Logan 18:47  Okay, so you wrote a second book. And I'm wondering, like, did you always know you had a second book in you? Because you have You Do You(ish). You guys have to know. When I met Erin, she was speaking at She Who Wins and I feel like you did a talk on like it was either the 50% Rule like thing, but I feel like it's a You Do You(ish) and I was like, I am eating this up. I love all of this. This is so great for the recovering perfectionist that is me. So did you know you had a second book in you, or did it kind of just come about as you were talking about your first one?Erin Hatzikostas 19:15  No, I mean, I did. When I wrote my first book, I was surprised at how much I, I didn't love, I don't have love for writing, but I wasn't a bad writer, I guess. You know, I was a math major on college like writing was not my thing, but I sort of had this epiphany early on in the process, that writing is just talking on paper, and so that's very much my book. Some people always say I can hear you, and I'm like, yeah, because I just talk on paper. I don't overthink it. I say the words like they come out of my mouth. But for both of my books, actually, I really did not get down to writing them until it felt like a gremlin that was trying to crawl out of my stomach. And what I mean by that, even my first book, I remember, had a coach at the time. And I was only about a year into my business and I was like, Elizabeth, I want to do this book. I don't know what it's called, but here's what it's going to be about. And she's like, Erin, you have a lot on your plate. I don't know if you should, you know, be doing that. And I'm like, okay, I'll listen to that. And then I just couldn't stop thinking about it. And then actually, Covid hit. So it was like, no more hockey practices, no more like, why not sit around and write? With the 50% Rule, what happened was it was really an organic, just to kind of tell the story how it came about, so here I was, like, this badass speaking about authenticity on stages, wrote a book, did a TED talk, and meanwhile, I was an entrepreneur, trying to learn how the frick to be an entrepreneur. And I was soaking in all the courses and all the playbooks. And I was part of this group, Brand Builders group, which, literally, will tell you everything you need to do. And I was sitting in Nashville at a two-day session. And I should have been elated, because they have two straight days of training and an 87-page PowerPoint, like, I don't remember which one this was on, but like, how to do X, and instead, I felt totally overwhelmed, uninspired, felt lazy, I didn't want to do it. And I remember though thinking all of a sudden, like, well, what if you just 50% Rule it? And that doesn't mean half ass it. What it meant was, what if you throw out half of the stuff that they're teaching that just doesn't feel like you, feel stupid, maybe feels outdated, you're like, I don't know if that will really resonate with people. But then you bring in your own ideas. You know, you're very creative. You understand the intent, what you're trying to do. What if you bring in your own which I write about in the book. Part of that is the self-determination theory, which absolutely says that people are way more propelled if we have sort of autonomy, or say in whatt we do. So I just remember how quickly that snapped me out of it. So then as I was going along for the next year, same thing would happen. But it wasn't like, right away. It was like, I'd go through something, I'd get all hung up, and then I was like, don't mess, 50% Rule it, right? And then people, whether it was coaching, clients, friends, whatever, it just seemed like, came up all the time. They would be like, oh, I'm struggling with blah, blah, blah. And I would be like, why don't you just 50% Rule it? And they were like, tell me more.Erin Hatzikostas 22:07  And I would say 50% rule basically, anytime you're doing something new, you're learning from others, listening to a podcast, starting a new product or business, only do about half of what's normal, or what people are telling you to do and then save room for half, what's new and curate that and I just, so then, data, I started to observe people lighting up, coming up with ideas, like, just back to the very beginning, branding, like just part of it is, you know, just putting a name to something and then, but that was not enough to write a book. So I still wasn't like, oh, this is the book. But then what happened is I started kind of seeing it everywhere, meaning I would watch a documentary, or I went, so I, for the first time, I was a little late to the game, but I finally saw Hamilton last year, and I was sitting there. Lesley Logan 22:51  I still haven't finished it. I know, I know it was only HBO or whatever we watched. Erin Hatzikostas 22:56  No, no, no, no. Don't see that.Lesley Logan 22:57  I know. You guys, you have to get there. We have to get to the play in person. I'm hoping it, maybe, it'll come through Vegas. I mean, everything does right, so. Erin Hatzikostas 23:02  How does it not come (inaudible). You have to see it. It's life changing. So, I was like, wait, his success isn't just because he put together a really freaking good musical. He 50% ruled it, right? He's got half, sort of the normal Broadway formula, but half is just totally juxtaposed, right? With the the rap and the people of color playing white dudes from 300 years ago, etc. So I started to see it there. I saw it with John Madden in the documentary. I saw it with the savannah bananas, Whitney Houston, like I just kept seeing all these examples. And what hit me was that the 50% rule isn't just sort of the step ladder to get over your sort of little mini hurdles and moments that it is actually a formula that helps you really, what I say is go from underdog to unmatched. It helps people like Weird Al is a crappy singer. His voice is not good. Lesley Logan 23:56  Yeah, it's pretty bad. Erin Hatzikostas 23:57  He's a phenomenon, like he sold more, some of those songs that he parodied sold more than the actual original, super famous artists, right? All because he 50% ruled it. And so anytime you're trying, you're behind, you're smaller, you're I mean, anytime you do anything, but if you don't want to just work harder, which is just something I don't ever want to do, I don't want to win by being the hardest worker or the best I want to win by standing out and being unique and doing something that's fresh and new and that people want. And so when I finally saw that, I was like, okay, this is, this is a book. This is a gremlin that, and you know, my phone notes when they started being, you know, a mile long. That's when I started the process of, okay, this needs to be book number two.Lesley Logan 24:45  That's so cool. Thank you for sharing that. And also it's like, as you were sharing, like, all these different examples, of course, as a recipe, for a reason, but then really the things that make even your grandmother's lasagna stand out is because it's not the same lasagna recipe that everyone else is using. Grandma took the basics of it and was like, yeah, but I want to add this cheese instead, or I want to add this meat, or I want to put it this many layers like that is what makes things different, and that indifferent is what stands out. I mean, there's singers every single day trying to make it, and they're doing the exact same thing that other people have done, and it doesn't stand out because we already heard that one already.Erin Hatzikostas 25:24  That's exactly right. I love it. Lesley Logan 25:26  So okay, your 50% Rule book as, by the time that this comes out, it will be on shelves or close to it. You guys, we're going to try to time it. But what are you hoping people do with this book?Erin Hatzikostas 25:38  Yeah, I mean, so I'm obsessed with it, to be honest. And I'm, I'm obsessed first and foremost, with the rule, like, when you start, there's, there's something so beautiful. My team does this. I have a book sort of board that's been meeting for a year and a half. There's a total of like 70 people that volunteered to help, sort of collaborate and guide this book. There's about 25-30 that have been meeting and others have been supporting a whole, you know, a little bit further away. And when you start to hear people constantly like, Well, why don't you 50% rule it, even me as the 50% ruler of all rulers who like, forget like, it just, there's like this in your brain. It's kind of like some of these books where I want people to read it, because I think it's super fun. I. Lesley Logan 26:22  It's so funny. youAnd you do sound like you're talking to me and like, you guys don't even have to know her voice as well as I know it. It does sound like a friend is telling you amazing advice. Erin Hatzikostas 26:30  Yeah and it's like amazing advice smacking you upside the head sometimes crazy metaphor, like, because I'm not a disciplined person, I don't want to give people a book that they read because they should, because it's got noble advice in that. I get, I want to give you a book that you're like, just like a fiction book where you're like, I want to read to the end because I'm enjoying it, so that I'm excited about but even if the book's like The One Thing and stuff like that, I gotta be honest, I never read that book, but the concept, I get it. So if there's a whole bunch of people too that are like, oh, my friend told me about the concept or whatever, and you don't read the book, whatever, that would be totally off-brand. If I said, No, you have to read the book. It's like, no, do it your own way. So I just, I really hope that I create sort of this vernacular that has people sort of switch their brain into a different mode on a regular basis and collectively, when you could start doing that, and I'll understand what you're talking about, that's like the real power. Lesley Logan 27:23  I agree. And I also think it is, instead of like a snap out of it, or just do it, or just get started. You know what I mean? Like, there's a bit of advice in the same tone when you say 50% rule it, it's like an action step with also permission to not have to do it exactly like, check all the boxes. Going back to what we talked about in the corporate world, it is really just like, okay, what if I like these three steps, and what if I start there and I do this because that's what I have access to, and I like, as someone who's had started many companies and done many things, people are like, how did you do that? And I'm like, I just did what I knew I could do, and then kind of had to go, okay, well, what's my version of that? Like, how is, you know, and so it's also putting a name to something that people might already be doing, and thinking, maybe I'm cheating. And instead of it's like, no, you're not cheating, and you're not being lazy, you're actually doing it your way, with some advice that from the people before you,Erin Hatzikostas 28:16  That's right, you're innovating. And I even say in the book, like, look it's like three quarters of the way, and I'm like, timeout. I just want to be clear, this is not something new. And people say to me all the time, oh, yeah, I love that concept. Like, when they say, oh, you're writing book. What's it about? Oh, I do that all the time, and I say, you do and you don't. And what I'd say is, look, I don't want to pretend like I created something totally new. It's sort of like if you went out into a field and you're like, I found the first coccyx bone ever of a dinosaur. And people are like, no, it's actually called a tailbone. And other people have found that it's like, oh, well, I call it a coccyx bone because whatever. But you actually know what a coccyx is, some people dont.Lesley Logan 28:30  I do.Erin Hatzikostas 28:31  Because you do Pilates. But the reason I wrote a book, I always say, not a cute little meme and stop there, is that even while I was writing this book, Lesley, I had instances in my life where I was doing shit, and then I finally was like, oh, wait, why don't you 50% rule it like a perfect example. I was dealing with my back, as you know, I talked about, like my back woes, which my back is doing fabulous.Lesley Logan 28:31  Yay!Erin Hatzikostas 28:31  Yay. But had some major issues, and I was ping-ponging. And one of the chapters is Binary Be Bad. It's like this whole lesson of like, we just sometimes we think it's one or another thing, and we don't look at the middle. And I was ping ponging like a cat, watching a match between my chiropractor and my physical therapist, back and forth, back and forth, and didn't say, okay, why don't I 50% rule it, which means curate what works from both like, I would be like, oh, the PT really gets it. She fixed me. And then when she asked me up, I was like, oh, wait, no, the chiropractor's right. And so my point is, I think a lot of people say think they do it, and there's so many opportunities where they're missing the bow. And so that's what I think any book that's the present that it gives you. If you read the whole thing, then it's like cemented in you, right? You will, you will get to that solution faster than if you don't, right? And so the more repetition, the more you read, the more stories, the more you like. There's different lessons, there's 60 some different quotes. The more those are ingrained in you, then it's more likely that you'll suffer for a less amount of time before you head to that solution. Lesley Logan 30:22  I agree. Like, I think a meme is great. And also, like, okay, you're all hearing it here, but there was before the pandemic, you had to see something 17 to 26 times to, like, click on it. And so, like, reading the book and hearing it over and over again, it makes it part of your vernacular in a way that it's sticky and it stays with you in a bit, a bit more. So I think that, I think it's really cool. I'm so excited for it to be out in people's hands, as I know our listeners are going to absolutely love it. They're gonna because being it till you see it, it's so easy for that to be a perfectionist saying, and it's like, what if you just 50% that? Like, what does that mean to you in this moment and in this day, and just acting as if you already know what you're supposed to do. Erin Hatzikostas 31:03  That's totally right. I just had an example of this, because I know you were saying, like, part of your message is, just take baby steps. And I feel like this is such a good example of it. So about three or four years ago, I was like, oh, because we always have ideas when we're entrepreneurs. And I was like, I want to create an authenticity index for companies so kind of like, there's diversity index right, where you can say, okay, I either want to do business with them, I might want to work for this company. Where are they on their diversity? But where are they in their authenticity? Where is their their culture, right? And, and then I was like, oh, well, all these other indexes they work with, like Forbes, or they have some major like institution behind them, and like, how do they get the clout? And, and I could have been like, yeah, that's just, that's just too much work. And instead what we did, and I, you know, I have a great team, and we just started bouncing things off. And I thought, well, what would a baby step be? And we're like, what if we first create national authenticity day? Because you can create days, right? So we did. It's August 16. We created it four years ago, in 2021 three years ago, and created, you know, the website, a mission file there, whatever. And then we said, well, what if we just do authenticity awards, where it's, it's just us, we're, you know, same sort of concept, which is rewarding, highlighting, incentivizing leaders and companies to be more authentic, and we just do awards. And I will tell you, for the first couple years of those awards, Lesley, well, the first year, we were like, we got down to the deadline. We're like, shit, Rachel, who do you want to nominate? I was like, I'll nominate, like, I think we had like, two submissions, and we had to do the nominating. And then the next year we had a little bit more. And then the next this year, we're like, we probably should have some judges instead of basically me being, you know, and so we just took a baby step, and I and as soon as my team suggested, I was like, oh, I know the five leaders, I'm going to ask it just, you know, quickly came to mind. They're super authentic. They're in these great executive roles. And so that's what we're doing this year, and now, and and my team is pushing me for more posts and stuff. And so now we have more nominations that we've ever had, plus we have the judges who are advocates. And I always talk about it, I think the thing I love about it most is it's like, we're at step four of probably a hundred, but I am talking, I've got a friend at Yale. She's like, oh, maybe we could connect you with this person. Like, eventually, maybe we'll have a collaborator, whether it's a Yale or a fortune or whoever. Yeah, but we're just, every year, we're just like, What can we do just a tiny bit better? And that's all it's about. Lesley Logan 33:47  Thank you for sharing that. Because I do. I know a lot of people listening have these amazing ideas, and then they get overwhelmed by the steps around that amazing idea and not like anything you're seeing that caused you to have that amazing idea, you're like, oh, I want to do it like this. They, they actually did start five years prior, doing like a thing. We just don't see that part because it's like, it's the, you know, most people don't see, like, when Adele came on the scene, we didn't see the seven teen years she spent singing in a bar like, you know what I mean, like Lady Gaga was Stephanie for a long time, everyone, and no one knew who she was, like, you know? So we don't see that, and we just see, oh, they did this and they came out, and it's like, it's like, Yeah, but there's those baby steps. And when you take those baby steps, you get more feedback, and you get more confidence, and I think you get more ideas that make the original idea better. You know, we just need to have those patience. Erin Hatzikostas 34:39  Totally and that's why, in the book, I have a whole chapter dedicated to sleep running syndrome. And you know, most people are like, I don't have sleep running syndrome, and I break it down. I'm like, you probably do. And one of the, you know, there's a couple, there's six symptoms, but one of them is comparison cramps. And you know, one of the comparison cramps. Lesley Logan 34:56  Oh my gosh, this is my favorite part of the book so far. Like this, I was like, oh, yeah, I have had comparison cramps, those suck. Erin Hatzikostas 35:02  Those suck, right? And that's like, and part of it is you don't normalize your data, so you compare your singing career to Lady Gaga's, who started 20 years before yours. And then perfection pain is one of the symptoms, too, and pioneer paralysis, which I think is what you're talking about. We have the ideas about how we can like we have the big idea about the authenticity and but we get paralyzed because we think we have to do it all at once. We have to do it like everybody else. And so in the chapter, we end up thinking we should just stay in Kansas like Dorothy does in the Wizard of Oz, and we don't have to. And that's what the 50% rule can help you get out of. Lesley Logan 35:37  Oh my gosh, you guys, you have to wait for this book. We're gonna take a brief break. I keep talking forever, but that's just because I love you. We're gonna find out where people can find you, follow you, work with you and your Be It Action Items. Lesley Logan 35:37  All right, Erin, where can we buy this book? Where can people like stalk you in the best way and be reminded of the 50% tip. What do you got for us? Erin Hatzikostas 35:53  Yeah, so the book you can go to anywhere you buy books. But there's also the50percentrule.com, it's spelled out. You can learn a little bit more. There's some freebies. There's we just shot and finished up a really fun video, quirky video around it. You know, that kind that will give you the vibe of the book. So, the50percentrule.com. Once you're done, soaking in all that is wonderful, Be It Till You See It. If you're a podcast listener, which you obviously are, we also have a podcast you can go to b cause work doesn't have to suck. It's just the letter B and then cause work doesn't have to suck, because we're weirdos, um, and then I'm kind of a nerd. I mostly interact on LinkedIn, although I'm on Instagram as well. So.Lesley Logan 36:34  Your Instagram makes me laugh, like you could be a comedian. Because (inaudible).Erin Hatzikostas 36:38  So I just did once a day, I did a, I did a quick reel about the, we were talking about this offline, about me spilling my freaking chocolate protein shake everywhere. Please go watch it and tell me if you actually get it, because I thought it was pretty freaking funny, but it's very subtle. No, I'm terrible at Instagram, but I'm really cool on LinkedIn, because most people aren't cool, so that's why I'm there. I'm like, oh, it's easier to be cool. So either one of those. Lesley Logan 37:00  Okay, but I just have to shout, like, months ago, you did one of those walking videos, which I've never figured out how to do, and you're like, I'm trying to film this thing where I'm walking and I write something inspirational on the screen that's too small for most people to read. And then you just like, were like, so I'm just gonna walk, and I'm gonna put this thing that's like, make it like your font larger?Erin Hatzikostas 37:20  Yes, yeah, that was, that's a big trend. I think it's still kind of there, like, (inaudible) walking or putting on my makeup, doing something, but the freaking text, I'm like, dude, if you're over 45 nobody's reading your shit. I can't read it. I can't read a freaking thing you just said. So yeah, thank you for thank you for getting it. The one today about my spilled protein shake, you'll have to let me know if you get it, because I think it's kind of subtle. But it's, it's actually, there's a joke in there. Lesley Logan 37:45  I think we have similar humor, so I will, but I like that humor. It's like, yeah, what am, what are we all doing here? What's happening? Okay, before I let you go, Bold, Executable, Intrinsic, Targeted steps people can take to be it till they see it.Erin Hatzikostas 37:58  I love it. So I think the first thing is you have to understand that nothing you're going to do is like anybody else, right? So the 50% Rule, I break it down so you could just think it and do it. But I also have this innovation framework for like companies who are like, no, I have to wrangle like 32 people to use a 50% rule. I need some steps. And the first step, and it's called the innovation framework. There's six I steps, and the first one is intent, and I think it's the most powerful. So when you're trying to do something, strip away the how, strip away the what. And just think about intent. What are you trying to do? So social media, it's so easy to be like, I gotta do this thing. It's like, well, what are you trying to do? You're trying to build trust. You're trying to grab attention. And when you really think about the intent, it helps you shed the layers of the normal formula that you don't need. Because you're like, that's great. But I can get to the intent a different way. So it's almost like the intent is the underwear skivvies of what you're trying to do, right? It's like, okay, now that I can see the underwear skivvies, I can figure out the best way to dress that up. So yeah, I would say, pause and really think, what am I trying to do? Like, so often, like the authenticity index. I could be like, oh, we want it to be like the diversity. What's the intent? The intent is to make it A. easier for people to decide if they want to work for that company or do business. But B. the intent is to incentivize. It's a little bit of a stick, because if there's an index, then people will, you know, I want to, I want to coerce people to start being more authentic. So if my intent is to coerce them, what's the first things? What? What else can I do on the path there to coerce them, incentivize them, beat them on a, with a stick, to be more authentic? So understand the intent and then just experiment the shit out of it. Lesley Logan 39:54  I love that because there are multiple ways to often get to the thing you're wanting. And if you strip the how and the what, and you just get to intent, you can almost brainstorm all the different ways you can do that. Erin, I love you. You're so great. I learned so much today.Erin Hatzikostas 40:14  I love you too. I mean, I'm sure your listeners know that, but this chick is such a kind and generous like, I was out in Vegas. It's funny, when we met, you're like, if you're ever out in Vegas, and I was like, I'm gonna be there in two weeks for a talk. And you, like, arranged dinner. You like, came out. She had the busiest freaking week. I was exhausted just hearing she had, like, a retreat going on, andLesley Logan 40:35  There were two retreats in one week.Erin Hatzikostas 40:38  And the one night, like, she didn't have it. She had people out on their own. She came in and came into this, you know, strip, and had dinner with me. And I'm just forever grateful. Lesley Logan 40:47  Oh, it meant the world to me. So thank you for letting me have dinner also, like I let the restaurant entertain you, really, that's (inaudible). Erin Hatzikostas 40:55  I broke out those videos the other day. I'm like, look at the bunny with the butt dancing in my face.Lesley Logan 41:00  You guys, you have to go to Superfriko. They don't sponsor the show, but they have a bunny with a BBL. That'll just, really, the best way to describe what's happening in Vegas. It's so Vegas. Erin, thank you so much for being you. Thank you for your amazing book. You guys, let Erin know if you got the book, what your takeaways were. Share this episode with a friend who happens to be getting in their own way. Because here's the coolest thing, if your friends around you start to do a 50% rule, it makes it easier for you to do a 50% rule, and it actually makes it life more fun, because your friends are not trying to be perfect all the time, and they're actually being their unique selves, taking action on their intent. So thank you, Erin. Everyone, share this podcast with a friend and until next time, Be It Till You See It. Lesley Logan 41:00  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod. Brad Crowell 42:26  It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell. Lesley Logan 42:31  It is transcribed, produced and edited by the epic team at Disenyo.co. Brad Crowell 42:35  Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi. Lesley Logan 42:43  Special thanks to Melissa Solomon for creating our visuals. Brad Crowell 42:46  Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Imagine if the key to faster growth and deeper connections was something as simple as being yourself—authentically. In this episode of Sales Talk for CEOs, Erin Hatzikostas reveals how authenticity, when used intentionally, becomes a powerful tool for CEOs to lead with confidence, build trust, and create a lasting impact in their organizations.Key Insights from the Episode:1. Authenticity is a Strategic AdvantageErin Hatzikostas makes a bold claim: authenticity isn't about just "being yourself"—it's a strategic tool for leadership and business success. She defines authenticity as being genuine, original, and authoritative. By focusing on these traits, leaders can create trust and connection, both internally and externally. Erin explains that many leaders mistakenly believe they are already authentic, but true authenticity is more nuanced and requires intentionality.“Authenticity isn't about you; it's about showing up for others. It's an absolute fast pass to connection, trust, and differentiation,” Erin explains.2. The Myth of "Being Yourself"Erin debunks the common belief that authenticity simply means being yourself. Instead, she explains that authenticity must be in service to others, meaning it's about how you show up for your team, your customers, and your partners in unexpected ways. It's about being genuine in moments where people least expect it, and knowing that being transparent doesn't always mean oversharing.“It's not how you act in a room with your direct staff—that's easy. The real challenge is showing up authentically in high-stakes situations, like board meetings or client interactions,” Erin points out.3. Authenticity in Action: Where It Matters MostFor CEOs, the opportunities to be authentic go beyond one-on-one conversations with direct reports. Erin emphasizes that the real challenge lies in high-stakes settings—like board meetings, client interactions, and public communications. It's in these moments where authentic leadership can truly shine and create a lasting impact.Erin explains, “CEOs need to focus on what's needed, not what's normal. If you're delivering a message and it isn't genuine and authoritative, you're not going to keep people's attention."4. The 50% Rule: Innovate Your Way to SuccessErin shares a practical strategy she calls the "50% Rule," which allows leaders to break free from traditional playbooks. Instead of trying to follow every best practice, CEOs should adapt by taking what works and infusing their own originality. By doing this, leaders can create something that is both innovative and authentic to who they are and what their company stands for.5. Reducing the Zero Moments of TruthErin introduces the concept of "zero moments of truth," explaining how CEOs can reduce the time it takes for potential clients to know, like, and trust them. Building authentic connections early through thought leadership and strategic content allows CEOs to build relationships faster and more effectively. Erin encourages leaders to reduce these zero moments through consistent and authentic interactions, both online and offline.Action Steps for CEOs:Start with Authenticity: Make a conscious effort to show up genuinely in high-stakes settings. Authenticity can be your differentiator.Apply the 50% Rule: Don't feel pressured to follow every rule. Take what works, discard what doesn't, and add your own unique spin.Create Trust through Consistency: Whether it's online content, meetings, or public communication, reduce the zero moments of truth by showing up authentically and consistently.Final Thought:In today's competitive market, authenticity is more than just a personal trait—it's a powerful strategy for success. Erin Hatzikostas shows us that by being genuine, original, and authoritative, CEOs can not only build trust but also differentiate themselves and their companies.Listen to the full episode with Erin Hatzikostas to learn more about how you can use authenticity to transform your business.Chapters00:48 - Introducing Erin Hatzikostas - Erin Hatzikostas is introduced as the guest, with a teaser about the power of authenticity as a strategic advantage.01:42 - Defining Authenticity - Erin begins to explain what authenticity truly means and how it differs from common misconceptions.02:08 - Authenticity as a Strategic Advantage - Discussion on how authenticity can set companies apart in a business world where inauthenticity is the norm.03:30 - The Misconception of Easy Authenticity - Erin challenges the notion that authenticity is a given and explains its complexity.04:13 - The True Meaning of Authenticity - Authenticity is defined through the Greek root as being genuine, original, and authoritative.06:00 - Authenticity in Unexpected Places - The importance of displaying authenticity in places like board meetings and public appearances.08:30 - Genuine, Original, and Authoritative Messaging - How these three elements should guide communication, especially in crises.10:33 - Zero Moments of Truth - Introduction of the concept of reducing zero moments of truth to build trust more efficiently.14:46 - Content Creation and Cold Outreach - How CEOs can leverage content creation and cold outreach to reduce zero moments of truth.16:25 - The 50% Rule - Erin introduces the 50% rule, which encourages leaders to adopt half of established guidelines while bringing their unique approach to the other half.18:23 - Applying the 50% Rule - Examples of how the 50% rule has been successfully applied in various fields, from Broadway to business development.22:47 - Juxtaposition for Impact - The power of combining traditional methods with unexpected elements to create memorable and impactful results.26:20 - The Humans Framework - Erin introduces her "Humans" framework, which includes humility, unexpectedness, modeling, adapting, narrating, and sparking.28:19 - Final Thoughts and Resources - Erin shares final thoughts on using authenticity as a strategic advantage and recommends books, podcasts, and how to connect with her.About GuestErin is the best-selling author of You Do You(ish), a TEDx and keynote speaker, coach-sultant, and the co-host of an offbeat career and leadership podcast, b Cause with Erin & Nicole.Erin's talks have reached hundreds of thousands of people and her thought leadership has been featured on ABC, CBS and published in Business Insider, Fast Company, Well+Good, among several others. ​Erin spent her career “first half” working at a Fortune 50 company, where at the age of 42, she became the CEO of their $2bn AUM subsidiary company, PayFlex. In just three years, she took a struggling company and turned it around, tripling earnings and sending employee engagement skyrocketing. Her secret? Radical authenticity.​Erin holds a BBA in Statistics from Western Michigan University and an MBA in Finance and Marketing from the University of Connecticut. She is married to her husband, Manny, who she met while stumbling through (and failing) an early career in the Actuarial field. Erin and Manny have two highly authentic children - Ella (16) and Mick (13). In Erin's free time you can find her coaching basketball, running, skiing, drinking wine in her fat pants, or dancing wherever you're not supposed to dance.Social Links Connect with Erin on Linked In: https://www.linkedin.com/in/erin-hatzikostas/Check out Erin's website: https://www.linkedin.com/company/b-authentic-inc/Check out Erin's books: The 50% Rule I Sassy Self-Help & Business Innovation Book | Erin Hatzikostas (the50percentrule.com)Amazon.com: You Do You(ish): Unleash Your Authentic Superpowers to Get the Career You Deserve eBook : Hatzikostas, Erin: Kindle StoreCheck out Alice's website: https://aliceheiman.com/Connect with Alice on LinkedIn: https://www.linkedin.com/in/aliceheiman/

“Fear has no place within a civilized mind.” – Laura Brennan Ballet Today's featured bestselling author is a mom, wife, ambassador of life empowerment, new thought creator, keynote speaker, and life transformation empowerment coach, Laura Brennan Ballet. Laura and I had a fun on a bun chat about her book, “The Science of Empowerment”, the importance of empathy in coaching, plans for future books, and more!Key Things You'll Learn:How fear acts as an energetic block to your successWhat the J3 formula is and how it helps you produce a forward-thinking mentalityWhat is written energy and how it has the power to transform your lifeHow grief can be a catalyst for resilience and inspirationLaura's Site: https://thescienceofempowerment.com/Laura's Book: https://a.co/d/0Qu38j0The opening track is titled "Heatsource" by the magnanimous chill-hop master, Marcus D (@marcusd). Be sure to visit his site and support his craft. https://marcusd.net/Please support today's podcast to keep this content coming! CashApp: $DomBrightmonDonate on PayPal: @DBrightmonBuy Me a Coffee: https://www.buymeacoffee.com/dombrightmonGet Going North T-Shirts, Stickers, and More: https://www.teepublic.com/stores/dom-brightmonThe Going North Advancement Compass: https://a.co/d/bA9awotYou Might Also Like…Ep. 863 – The 50% Rule with Erin Hatzikostas (@bcausepodcast): https://www.goingnorthpodcast.com/ep-863-the-50-rule-with-erin-hatzikostas-bcausepodcast/Ep. 786 – Claim Your Inner Warrior Badass with Kate McKay (@Katemckay18): https://www.goingnorthpodcast.com/ep-786-claim-your-inner-warrior-badass-with-kate-mckay-katemckay18/Ep. 848 – How To Be So Good They Won't Forget You with Emily Jaenson: https://www.goingnorthpodcast.com/ep-848-how-to-be-so-good-they-wont-forget-you-with-emily-jaenson/Ep. 836 – The 6% Club with Dr. Michelle Rozen (@DrMichelleRozen): https://www.goingnorthpodcast.com/ep-836-the-6-club-with-dr-michelle-rozen-drmichellerozen/Ep. 821 – How to Spark Your Curiosity & Live Bravely with Heather Vickery: https://www.goingnorthpodcast.com/ep-821-how-to-spark-your-curiosity-live-bravely-with-heather-vickery/Ep. 690 – “Prosper mE” with Victoria Rader, Ph.D. (@VicaRader): https://www.goingnorthpodcast.com/ep-690-prosper-me-with-victoria-rader-phd-vicarader/Ep. 359 – “Think Yourself Confident & Successful” with Nathalie Plamondon-Thomas (@thinkyourselfAc): https://www.goingnorthpodcast.com/ep-359-think-yourself-confident-successful-with-nathalie-plamondon-thomas-thinkyourselfac/Ep. 761 – Be Your Own Cheerleader with Neelu Kaur (@NeeluKaur01): https://www.goingnorthpodcast.com/ep-761-be-your-own-cheerleader-with-neelu-kaur-neelukaur01/Ep. 500 – “Life Reset” With Dr. Foojan Zeine, Psy.D., MFT (@DrZeine): https://www.goingnorthpodcast.com/ep-500-life-reset-with-dr-foojan-zeine-psyd-mft-drzeine/Ep. 782 – Grab Life By the Dreams with Karin Freeland (@KarinFreeland): https://www.goingnorthpodcast.com/ep-782-grab-life-by-the-dreams-with-karin-freeland-karinfreeland/Ep. 785 – The Enjoyment Gap with Mandy Barbee Lanier (@mandyblanier): https://www.goingnorthpodcast.com/ep-785-the-enjoyment-gap-with-mandy-barbee-lanier-mandyblanier/Ep. 842 – ACE Your Life with Michelle Maidenberg, Ph.D., MPH, LCSW-R, CGP (@DrMaidenberg): https://www.goingnorthpodcast.com/ep-842-ace-your-life-with-michelle-maidenberg-phd-mph-lcsw-r-cgp-drmaidenberg/Ep. 805 – The Full Spirit Workout with Kate Eckman (@KateEckman): https://www.goingnorthpodcast.com/ep-805-the-full-spirit-workout-with-kate-eckman-kateeckman/Ep. 870 – Inspired Living with Scott Maderer (@StewardCoaching): https://www.goingnorthpodcast.com/ep-870-inspired-living-with-scott-maderer-stewardcoaching/Ep. 341.5 – “Playful Cheeks” with Dr. Alison J. Kay (@ajkbliss): https://www.goingnorthpodcast.com/ep-3415-playful-cheeks-with-dr-alison-j-kay-ajkbliss/

“Spend your days focusing on what's needed, not what's normal.” – Erin Hatzikostas Today's featured award-winning bestselling bookcaster is a mom, wife, TEDx speaker, business coach, Authenticity Aficionado, and the founder & CEO of B Authentic INC., Erin Hatzikostas. Erin and I had a fun on a bun chat about her upcoming book, “The 50% Rule: Throw Out Half the Playbook to Start Competing in a League of Your Own”, how authenticity can be a strategy for success, and more!!Key Things You'll Learn:What is the 50% Rule and how it came aboutWhat inspired Erin to become an award-winning author when she's not a big fan of nonfiction booksWhat setback Erin used as a setup for successThe six principles of strategic authenticityErin's Site: https://www.bauthenticinc.com/Erin's Books: https://www.amazon.com/stores/author/B08W6JC869/allbooksErin's Podcast, “b Cause Work Doesn't Have to Suck”: https://www.bauthenticinc.com/podcastErin's TEDx Talk: https://www.youtube.com/watch?v=p6Le9WMZ2MYThe opening track is titled "Heatsource" by the magnanimous chill-hop master, Marcus D (@marcusd). Be sure to visit his site and support his craft. https://marcusd.net/Please support today's podcast to keep this content coming! CashApp: $DomBrightmonDonate on PayPal: @DBrightmonBuy Me a Coffee: https://www.buymeacoffee.com/dombrightmonGet Going North T-Shirts, Stickers, and More: https://www.teepublic.com/stores/dom-brightmonThe Going North Advancement Compass: https://a.co/d/bA9awotYou Might Also Like…Ep. 848 – How To Be So Good They Won't Forget You with Emily Jaenson: https://www.goingnorthpodcast.com/ep-848-how-to-be-so-good-they-wont-forget-you-with-emily-jaenson/Ep. 836 – The 6% Club with Dr. Michelle Rozen (@DrMichelleRozen): https://www.goingnorthpodcast.com/ep-836-the-6-club-with-dr-michelle-rozen-drmichellerozen/Ep. 737 – “The Art of Badassery” with Jennifer Cassetta (@JennCassetta): https://www.goingnorthpodcast.com/ep-737-the-art-of-badassery-with-jennifer-cassetta-jenncassetta/Ep. 830 – How to Craft Spellbinding Stories for Your Brand with Park Howell (@ParkHowell): https://www.goingnorthpodcast.com/ep-830-how-to-craft-spellbinding-stories-for-your-brand-with-park-howell-parkhowell/Ep. 821 – How to Spark Your Curiosity & Live Bravely with Heather Vickery: https://www.goingnorthpodcast.com/ep-821-how-to-spark-your-curiosity-live-bravely-with-heather-vickery/Ep. 817 – How Can Awkwardness Lead to Personal Growth and Self-Awareness with Henna Pryor: https://www.goingnorthpodcast.com/ep-817-how-can-awkwardness-lead-to-personal-growth-and-self-awareness-with-henna-pryor/#Bonus Host2Host Ep.– “Success Happens When You Learn & Act” with Shaahin Cheyene (@shaahincheyene): https://www.goingnorthpodcast.com/bonus-host2host-ep-success-happens-when-you-learn-act-with-shaahin-cheyene-shaahincheyene/ Ep. 782 – Grab Life By the Dreams with Karin Freeland (@KarinFreeland): https://www.goingnorthpodcast.com/ep-782-grab-life-by-the-dreams-with-karin-freeland-karinfreeland/Ep. 785 – The Enjoyment Gap with Mandy Barbee Lanier (@mandyblanier): https://www.goingnorthpodcast.com/ep-785-the-enjoyment-gap-with-mandy-barbee-lanier-mandyblanier/Ep. 751 – Do Something Hard & Be Happier with Joe De Sena (@realJoeDeSena): https://www.goingnorthpodcast.com/ep-751-do-something-hard-like-a-spartan-and-be-happier-with-joe-de-sena-realjoedesena/Ep. 372 – “The Grit Factor” with Shannon Huffman Polson (@ABorderLife): https://www.goingnorthpodcast.com/ep-372-the-grit-factor-with-shannon-huffman-polson-aborderlife/Ep. 851 – How To Be Future-fit and Lead With Relevance with Louise Mowbray (@louisemowbray): https://www.goingnorthpodcast.com/ep-851-how-to-be-future-fit-and-lead-with-relevance-with-louise-mowbray-louisemowbray/Ep. 695 – “Becoming Flawesome” with Kristina Mand-Lakhiani (@KristinaMandLak): https://www.goingnorthpodcast.com/ep-695-becoming-flawesome-with-kristina-mand-lakhiani-kristinamandlak/

Erin Hatzikostas passionately advocates for authenticity as a potent strategic tool for career advancement, effective leadership, and cultivating thriving organizational cultures. Erin Hatzikostas a former Corporate CEO, has seamlessly transitioned into a prominent professional speaker, author, and coach, advocating for authenticity in workplace dynamics and leadership. Through her company, b Authentic inc, she fosters a culture of genuine expression and transparency in professional environments. Notably, during her tenure at a Fortune 50 company, Erin's rise to CEO of their $2 billion subsidiary, PayFlex, at the age of 42, marked a significant milestone. Her innovative "radical authenticity" approach not only tripled earnings but also notably heightened employee engagement. As the author of the best-selling book "You Do You(ish)" and a sought-after TEDx speaker, Erin's insights have resonated globally. Her expertise has been showcased in reputable publications such as Business Insider, Fast Company, and Well+Good. In essence, Erin leverages her corporate background to empower individuals and companies to embrace authenticity fully, thereby unlocking profound personal and professional achievements. Connect with Erin online: Website | LinkedIn | Facebook | Amazon | Podcast 

So, we talk about superheroes with their superpowers in the movies, in books, and when playing with toys with our kids. We may have even believed we had the ability to authentically be ourselves and claim what makes us special and unique, what makes us stand out from the rest of the crowd. Then we grow up and stop believing in make believe and a lot of magic. What if we turned back to that and started believing in ourselves again? In our superpowers? In our ability to be authentic? In our dreams? In careers we love to go to each day?Erin Hatzikostas, my guest today, was so fun to interview and a firecracker of energy. She shared so much wisdom about how we can follow and lead with our authenticity. It's through this path that we can uncover our professional superpowers and land in positions that truly light us up from the inside out. During my conversation with Erin, we chatted about:1. What strategic authenticity is all about.2. What the compromise calculation is and how we've all done it.3. The BS Burnout Wall and why it's a real thing.4. More about her book You Do You(ish): Unleash Your Authentic Superpowers to Get the Career You Deserve.5. How we can identify our own workplace superpowers.

Authenticity is a powerful tool for leaders, but many struggle to fully embrace it. Gayle Lantz speaks with Erin Hatzikostas, former CEO turned "professional pot stirrer," who shares a unique perspective on the impact of authenticity in the workplace. She became the CEO of a 9-figure, $2 billion company at age 42.Find the full show notes at: https://workmatters.com/Beyond-the-Surface-A-Fresh-Look-at-Authentic-Leadership-with-Erin-Hatzikostas

Today's podcast episode is about The Power of Strategic Authenticity in your Midlife Career with Erin Hatzikostas. Erin Hatzikostas is a former Corporate CEO turned Professional Pot-Stirrer. Recently called “An up-and-coming Mel Robbins” by the Founder of The Keynote Shop, Erin Hatzikostas is an internationally recognized leader in the impact of authenticity in the workplace.  Learn more: https://suzyrosenstein.com/podcast/ep-345-the-power-of-strategic-authenticity-in-your-midlife-career-with-erin-hatzikostas/

Do you have BLS? (Beige Leadership Syndrome). I just made that up, but it's a thing. If you work in corporate, you know the meetings that are soda-cracker dry. The BS buzzwords. The slow death by Power Point. The lack of relatable, inspiring leaders at the top. What gives? Enter Erin Hatzikostas, ex-CEO turned author, TEDx speaker, podcaster and coach-sultant. We talk about how to start practicing authentic leadership, and before you roll your eyes, or think you know what that means, strap in for the ride. This is authenticity as you've never experienced it. You'll leave with some radically practical ways to experiment with authentic leadership, and a new, life-changing tool: the 50% rule. I think I can safely say, this episode will rid the corporate world of BLS. Join us. You career will thank you.     Links:   Erin Hatzikostas's website. Please watch her cool 2min video! Erin on LinkedIn. Mandy on LinkedIn. Me on Erin's podcast (episode 233).

How do authentic leaders stand out? Erin Hatzikostas, Founder & CEO, b Authentic Inc. shares her journey from exploring being an actuary to becoming a corporate CEO, emphasizing how authenticity served as the driving force behind her professional growth. Discover how trust, making genuine connections, and earning respect in the corporate world are foundational for senior leaders. Listen as host Natalie Benamou uncovers Erin's keys to success.Erin introduces us to the "50% rule," a concept from her upcoming book, that suggests balancing external advice with personal innovation fosters genuine business practices. She shares data that indicates a significant increase in followership for leaders who are perceived as authentic.3 Key Insights:1. Authenticity is a form of power.2. Genuine connections and trust can command attention and respect in professional settings.3. Authentic leaders can significantly boost employee loyalty and trust within their organizations.Gain actionable insights about using authentic leadership as a tool for personal and professional advancement, as well as practical advice on how to apply these principles in your career. Erin's stories and strategies serve as an inspiration for anyone looking to cultivate a more genuine and influential presence in the workplace.Thank you Erin Hatzikostas for being a featured guest and Anastasia Lipske, AccessSpeakers.biz for introducing us! About Erin HatzikostasErin Hatzikostas is a former Corporate CEO turned Professional Pot-Stirrer. She's the CEO and founder of b Authentic inc, a TEDx/global keynote speaker, award-winning author, podcast co-host, and executive business coach.Resources:bauthentic.comErin Hatzikostas LinkedInInstagramFacebookPodcastAbout HerCsuite®HerCsuite®HerCsuite® LinkedInNatalie Benamou on LinkedInThis podcast is sponsored by HerCsuite® Leadership ProgramsKeep shining your light bright. The world needs you!

Can revealing your authenticity propel you to success? Erin Hatzikostas, founder of B Authentic Inc., joins us to share her personal journey of how authenticity fuelled her rise in the corporate world. Erin's unique leadership style, characterized by a robust dedication to her message, offers a refreshing perspective on standing out in the professional space.Erin further unpacks her Six Principles of Strategic Authenticity framework, a toolbox for professionals navigating rule-laden environments. We also dive into the  "Pratfall Effect," a psychological phenomenon that transforms "humility moments" into precious social currency. We discuss how to weave humility and storytelling into your introductions and make an impactful first impression. Lastly, we explore the concept of the "Zero Moments of Truth" and how authenticity not only helps you stand out but also reduces these critical moments in sales and marketing. Join us as we explore how you can use your authentic self to build trust, accelerate relationship building, and find success in your professional field.Connect with Erin on LinkedIn, and check out her book You Do You(ish): Unleash Your Authentic Superpowers to Get the Career You Deserve.

Can revealing your authenticity propel you to success? Erin Hatzikostas, founder of B Authentic Inc., joins us to share her personal journey of how authenticity fuelled her rise in the corporate world. Erin's unique leadership style, characterized by a robust dedication to her message, offers a refreshing perspective on standing out in the professional space.Erin further unpacks her Six Principles of Strategic Authenticity framework, a toolbox for professionals navigating rule-laden environments. We also dive into the  "Pratfall Effect," a psychological phenomenon that transforms "humility moments" into precious social currency. We discuss how to weave humility and storytelling into your introductions and make an impactful first impression. Lastly, we explore the concept of the "Zero Moments of Truth" and how authenticity not only helps you stand out but also reduces these critical moments in sales and marketing. Join us as we explore how you can use your authentic self to build trust, accelerate relationship building, and find success in your professional field.Connect with Erin on LinkedIn, and check out her book You Do You(ish): Unleash Your Authentic Superpowers to Get the Career You Deserve.

This week we have a guest joining us, Erin Hatzikostas, she is a former Corporate CEO turned Authenticity Aficionado.   Erin is an internationally recognized leader on the impact of authenticity in the workplace. She is the founder of b Authentic Inc., where she's leading a movement to eradicate the workplace of its BS and make it a fundamentally more authentic place.    Erin is the best-selling author of You Do You(ish), a TEDx speaker, coach-sultant, and the co-host of an offbeat career and leadership podcast, b Cause Work Doesn't Have to Suck. Her TEDx Talk was the 18th most-watched TEDx of all global talks released in 2021.    In this episode, we cover:  How everyone secretly wants authenticity but is afraid to do it first How to show up authentically and feel uncomfortable How to “retire” at 45 and launch your 2nd, or 3rd career Why leadership is a popularity contest   You can follow her here: Instagram: @erinhatzikostas LinkedIn: @erin-hatzikostas Facebook: @bAuthenticInc Website: https://www.bauthenticinc.com/   >>> Download a free chapter of the book: https://bebrightlisa.com/resources/   >>> Connect with Lisa >>> Website: www.bebrightlisa.com On Instagram: www.instagram.com/bebrightlisa On LinkedIn: www.linkedin.com/in/lisagguillot   Lisa Guillot is a certified transformational life and leadership coach and branding expert. She helps her clients find their Clear Vision and bring it to life through her Clear Vision Framework. Her clients include senior level executives of Fortune 500 entertainment and media companies, leaders in marketing and tech, and ambitious entrepreneurs.   In her bestselling book: Find Your Clear Vision: A New Mindset to Create a Vibrant Personal or Professional Brand with Purpose, Lisa Guillot empowers you to reinvent your mindset and build your brand from the inside out.   >>> Buy the book: https://geni.us/findyourclearvision   Lisa is the founder Be Bright Lisa Coaching. She is also the host of Find Your Clear Vision, a personal branding and mindset podcast.

Our guest this week to share 3 thoughts on this topic is Erin Hatzikostas, who is a former corporate CEO turned career coach, bestselling author, podcast host and TEDx/keynote speaker. Erin is an Internationally-recognized thought leader on authenticity in the workplace.   TOPIC:  How to Use Authenticity as Your Strategic Advantage GUEST: Erin Hatzikostas   THOUGHT #1 - Realize that It's Not About You - Be of Service to Others THOUGHT #2 - Use "Humility Moments" to Build Trust THOUGHT #3 - Use the 50% Rule: Keep Half of What You Learn, Bring Your Own Stuff for the Other Half   CONNECT: Website: bauthenticinc.com Podcast: b Cause Work Doesn't Have to Suck Book: YOU DO YOUish: Unleash Your Authentic Superpowers to Get the Career You Deserve Instagram: @erinhatzikostas Linkedin: Erin Hatzikostas YouTube: b authentic inc   ERIN HATZIKOSTAS' BIO: Erin is a CEO, best-selling author, career coach, TEDs/keynote speaker, and podcast co-host. Erin is a former corporate executive, where at the age of 42, she became the CEO of a 9-figure company. In just 3 years, she tripled earnings and sent employee engagement skyrocketing. When she realized that it was her extreme authenticity that both allowed her to say “yes” to the job and achieve incredible results, she walked away to start b Authentic inc.  Erin is determined to create a massive authenticity movement to eradicate the all-too-fake Corporate world and enable people to have a big career, without compromising everything else. Erin is a prolific speaker (including TEDx in Oct 2020), truth-teller, and edutainer. Her TEDx was the 18thmost watched TEDx Talks released in 2021. She's spoken in front of thousands and has been seen on ABC, CBS and has contributed to publications such as Business Insider, Fast Company, and Well+Good. Erin also cohosts an offbeat career and leadership podcast, b Cause Work Doesn't Have to Suck. Erin is a CEO, wife, mother, coach, runner, MBA, and Running Man enthusiast   RESOURCES: Evergreen Podcast Network - EvergereenPodcasts.com Thoughts That Rock – ThoughtsThatRock.com Certified Rock Star - CertifiedRockStar.com Booky Call - https://www.bookycall.com Booky Call - Book Review App on Apple - Apps.Apple.com Booky Call - Book Review App on Google Play - Play.Google.Com  Service That Rocks: TCreate Unforgettable Experiences and Turn Customers into Fans (Jim Knight) - ServiceThatRocksBook.com Leadership That Rocks: Take Your Brand's Culture to Eleven and Amp Up Results (Jim Knight) - LeadershipThatRocksBook.com Culture That Rocks: How to Revolutionize Your Company's Culture (Jim Knight) – CultureThatRocks.com Black Sheep: Unleash the Extraordinary, Awe-Inspiring, Undiscovered You (Brant Menswar) - FindYourBlackSheep.com Rock ‘n Roll With It: Overcoming the Challenge of Change (Brant Menswar) – RocknRollWithIt.com Cannonball Kids' cancer – CannonballKidscancer.org Big Kettle Drum - BigKettleDrum.com Spectacle Photography (Show/Website Photos) – SpectaclePhoto.com Jeffrey Todd “JT” Keel (Show Music) - JT Keel Learn more about your ad choices. Visit megaphone.fm/adchoices

Ep #183: Eradicating the BS that Plagues the Corporate Workplace with Erin HatzikostasThere is a lot of BS lurking around every single corner of your workplace. BS like: thinking you need to hustle yourself into an early grave or treating the executive team like they're high up on a golden throne instead of seeing them as peers you can start building relationships with. The truth is, you have everything you need right now to ditch alllll this workplace BS and build a deeply fulfilling career you love – and it all starts with showing up as the badass, authentic leader you already are. To help you make this happen, I've asked one of the most authentic leaders I know to join me on this episode of Women Changing Leadership with Stacy Mayer. Erin Hatzikostas is a former Corporate CEO turned Professional Pot-Stirrer on a mission to eradicate the BS that plagues the corporate workplace. And in this episode, Erin and I discuss how you can overcome the BS that's holding you back so you can step into your authenticity and create dream opportunities for yourself and your career.Join us inside my group coaching intensive, Executive Ahead of Time.

Erin Hatzikostas is the Founder and CEO of b Authentic inc, where she teaches people and companies how to use authenticity as a strategic advantage. Previously, she was CEO and President of PayFlex, leading a massive financial and cultural turnaround. She worked with Aetna for nearly two decades, honing her leadership and helping others find their own leading voices. In addition to b Authentic inc, Erin is a board member for Orbit and is the co-host of b Cause Work Doesn't Have to Suck, a podcast especially designed for Gen X women who are fed up with corporate life. In this episode… Each successful leader in the business space has a story to tell and hard-won wisdom to share. The common theme among many of the greatest stories is authenticity. These noteworthy figures have found their personal version of passion, authority, and helpfulness that got them to where they are today.  Erin Hatzikostas had two distinct stages in her career that formed her authentic leadership style. She not only turned around and led a company back on track to success, but now she coaches and leads others to do the same. This is her story about the power of authenticity. In this episode of Next Wave Leadership, Dov Pollack sits down with Erin Hatzikostas, the Founder and CEO of b Authentic inc, to discuss her life and career and the lessons earned throughout. They talk about her time at Aetna, how she led the company toward a cultural and financial rebound, and how she found her authentic self. They also touch on what she is doing now through b Authentic inc.

On PivotMe today, we talk to Erin Hatzikostas, a former Corporate CEO turned Professional Pot-Stirrer. At age 42, she became the CEO of a 9-figure company, and in just three years, she took a struggling company and led a massive turnaround, tripling earnings and sending employee engagement skyrocketing. Erin is the best-selling author of You Do You(ish), a TEDx, keynote speaker, coach-sultant, and co-host of an offbeat career and leadership podcast, b Cause with Erin & Nicole. Her talks have reached hundreds of thousands of people, and her thought leadership has been featured on ABC, and CBS and published in Business Insider, Fast Company, and Well+Good, among several others. She explains how she pivoted using the fifty percent rule by doing things halfway how people wanted and the other half curating things with her own authenticity. Listen in to learn about Erin's six steps to strategic authenticity (H.U.M.A.N.S) – purposeful humility, being unexpected, having a model mindset, adapting to others, narrating stories, and having a spark for others. You will also learn the importance of giving yourself permission to experiment and letting go of your ego to master authentic leadership.  Pivotal Questions Asked: [3:16] With your impressive corporate career, what was the catalyst to pivot out of that career? [13:10] Did you have a role model who guided you into doing it your own way? [16:16] Explain to us why authenticity really matters and how you implement it. [30:49] What are the steps for a pivoter to bring more authenticity into their business, either with their staff or clients? [41:44] Tell us about your book and why we should read it. [48:04] If you could tell the world one thing, what would it be?   In This Episode You Will Learn: [8:24] The 50 percent rule - how to pivot to opportunities that allow you to keep your authenticity. [13:23] She names her two role models who shaped her authentic leadership path. [16:25] The meaning of true authenticity and how to use it as the secret weapon for your business success. [20:04] Why authenticity is about saying what's normal, giving people permission to be themselves, and fostering connection. [31:00] Erin's six principles of strategic authenticity for leaders – H.U.M.A.N.S. [39:12] Data on the impact and ROIs of having authentic leadership and culture in the workplace. [41:47] Erin talks about her book You Do You(ish) and what it teaches about authenticity. [45:11] The importance of letting go of your ego to be successful with authentic leadership. Quotes:   “You shouldn't not do something because you hate the way it was done before; instead, do it your own way.”- Erin [11:44] “Authenticity is about exposing who you are when people least expect it.”- Erin [20:08] “The difference between a happy hour story that you might tell your friend and a business story that you use with your clients, customers, partners, and employees is that you're taking that story and bringing a message to them.”- Erin [36:56]   Connect with Erin: Website: https://www.bauthenticinc.com/ Instagram: https://www.instagram.com/erinhatzikostas/ Linkedin: https://www.linkedin.com/in/erin-hatzikostas   Want help with your Goals and Productivity? Interested in learning more about crushing Goals and Procrastination - getting more done in less time? Would you like to connect with April live? We are hosting a live FREE virtual event. You should be there, all the cool kids are and so should you. www.pivot-me.com/event  

Authenticity may seem like an intangible concept, but in reality, there are methods you can use to strategically implement it in the workplace and get incredible results. Today on the show AJ revisits her conversation with Erin Hatzikostas, where they discuss authentic leadership and how it can transform our work environments. Tuning in you'll hear AJ's top four takeaways from their conversation, including Erin's definition of authenticity, and how data from her research study demonstrates the parallel between authentic cultures and talent retention. We also discuss the difference between authenticity and transparency, and why you can never be too authentic, but you can be too transparent. Make sure you tune in for a recap of this essential interview about authenticity, both in life and in the workplace! 

Authenticity is all about exposing who you are when people least expect it. That insight comes from today's guest Erin Hatzikostas, bestselling author of You Do You(ish): Unleash Your Authentic Superpowers to Get the Career You Deserve, podcast co-host of ‘b Cause Work Doesn't Have to Suck', and all-round authenticity aficionado. Erin is also a keynote speaker, coach, consultant, and leader of a recent national research study on the impact of authenticity in the workplace. In today's episode, you'll hear all about how Erin went from being a corporate CEO to, what she calls, a professional pot-stirrer. She shares the story of how she stumbled on authentic leadership in her role as CEO and how the experience led her down the path of entrepreneurship and data-driven research. You'll learn why authenticity isn't just whimsical fluff, but something you can strategically implement to achieve exceptional results, and how these claims are backed up by Erin's recent national study, The Impact of Authenticity in the Workplace. We discuss how authenticity in the workplace is proven to help retain talent, negotiate with business partners, build trust, and ultimately, achieve incredible results. We also unpack how authenticity can help address imposter syndrome, how to let go of societal misconceptions around success and sacrifice, and overcome our addiction to the grind. Today's conversation is full of profound insights, expert advice, and a huge dose of authenticity. Tune in to learn how you can start implementing these lessons in your life and achieve results you never expected! 

Episode Summary: In this episode of the L3 Leadership podcast, Erin and Doug talk about how authenticity can be your superpower in your career, how she makes decisions, increasing employee engagement, leadership development, and more.About Erin Hatzikostas: Erin Hatzikostas is a former corporate CEO turned founder of b Authentic, Inc. She is an author, a TEDx and Keynote speaker, a career coach, a podcast cohost, and Running Man enthusiast. At the age of 42, Erin became the CEO of a nine-figure 1,000-employee healthcare financial company where she led a massive turnaround, tripling earnings and sending employee engagement skyrocketing in just three years. Just when things were going great, Erin decided to walk away from the corporate world. She realized it was her reliance on authenticity that allowed her to say yes to the big girl job, but also to achieve incredible results.Through her company, b Authentic Inc., she's on a hellbent mission to eradicate the all-too-fake corporate environment by inspiring and enabling an army of people to crush their careers without compromising everything else.Erin is the friend, the mom, the coach, guru, and the boss you've always wanted all rolled into one.4 Key Takeaways:Erin discusses with Doug why she left the corporate world to start her own company. She talks about how she was able to drive employee engagement in her corporate job.She shares why she believes being authentic will help you get better results in your career.Erin talks about how she teaches others to grow as leaders through keynote speeches and workshops. Quotes From the Episode:“Authenticity does not mean to be yourself.”“Leadership shouldn't be a popularity contest.”“It was my authenticity that drove results.”“People respect authority, but they follow authenticity.”Resources Mentioned:B AuthenticYou are a Badass by Jen SinceroHow I Built This PodcastSpeakernomics PodcastConnect with Erin:Website | Twitter | Facebook | Linkedin | Instagram | YouTube

Erin Hatzikostas is teaching people all over the world how to be more authentic in their work life. Coming from corporate America where she held previous high ranking positions at some of the biggest corporations in America she decided to play a different game than most other executives. Instead of conforming, she actually used authenticity as her secret weapon to success. And not some passive, free-wheelin', walk into work like you're at your friend's pool party. She used authenticity not as a permission, but as a POWER.We talk all about how she did it and how you can find better authenticity in your work life, in the way you communicate yourself and your ideas and live your best life. Jackie has launched her new wellness website Love You Even More! Check out her new course on How To Build Better Self-Worth, read articles on loving yourself and others smarter and work with her on building better self-worth in love, life, career and even your dating life! Find Love You Even more and her new course at https://loveyouevenmore.com!That Girl A Novel is now a podcast! Listen to each chapter free and read by yours truly at That Girl A Novel. Find it everywhere you listen to your podcasts. Or read it on Amazon in paperback or Kindle. Get extra's from the podcast and help support it by joining our Patreon page at www.patreon.com/thatgirlthepodcastFor more about Jackie and her and our guests:https://www.instagram.com/jackiebrubaker/https://www.instagram.com/thatgirlthepodcast/https://www.instagram.com/erinhatzikostas/https://www.bauthenticinc.com/www.loveyouevenmore.comI'm excited to announce my new course How To Build Better Self-worth is now available at my wellness website loveyouevenmore.com.If you've found yourself stuck in a rut, making poor decisions in relationships, feel like you can never get what you really want or are just too afraid to take chances on yourself it's time to do some work on your self worth.I walk you through exercises in uncovering where your self-worth has been broken, how Support the show

Hurl aside the crusty old career advice you've likely heard for way too long: lean in, executive presence, networking, blah, blah, blah.    There's a better way to have success and get great results.    An approach that will produce a massive win-win: you do succeed, you don't sell out.   In this episode, discover that approach with former 9-figure CEO turned Professional Pot-Stirrer, Erin Hatzikostas. She is on a hell-bent mission to help people have the big career they deserve, without compromising everything else.   This conversation is raw and hilarious!   Erin is a best-selling author, career coach, TEDx / keynote speaker, and podcast host. As a former corporate executive, she became the CEO of a 9-figure company at the age of 42. In just 3 years, she tripled earnings and sent employee engagement skyrocketing.   So press play and let's chat… because she's about to tell you how!   Then join The Happy Engineer Community online and get access to bonus content and coaching in our free group >>   https://www.facebook.com/groups/thehappyengineer    ==========================   SHOW NOTES: Find all the links from this episode and more >>   www.theHappyEngineerPodcast.com   ==========================   COACHING: Ready for promotion, more money, and more FUN in your career? Then let's chat!   Book your FREE session for podcast listeners at www.CareerClarityCall.com   ==========================   Rate, Review, and Follow   “I love Zach and The Happy Engineer Podcast.” If that sounds like you, please consider rating and reviewing the show! This helps me support more engineers -- just like you -- take the next step toward the career and life that they desire. On Apple Podcasts, click our show, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!   Remember, we only spread our message when you share this episode with others that need it. So if you enjoy this podcast, please SHARE it on your social media and tag @TheHappyEngineerPodcast so I can say hi and thank you.    Also, if you haven't done so already, subscribe to the podcast. I'll be releasing a lot of new content including bonus episodes to the feed and, if you're not subscribed, there's a good chance you'll miss out. Subscribe now!   For all the extras related to this episode, remember to visit >>   www.theHappyEngineerPodcast.com

Erin Hatzikostas joins the Social Sales Link team to talk about the power of authenticity especially when it comes to building sales relationships. Tune in as Erin shares why it's all about getting your prospects to trust you by being unexpected. Listen as she talks about stopping prospects from scrolling past your content and connecting with them by exposing who you are when they least expect it.

Often we have this perception of “woman at the top.” They don't have kids. Or if they do, they must be willing to sacrifice so much of it for their career. What if that wasn't how it had to be? Well, it's certainly not the case for Jean LaTorre. Jean talks about her rise from a family that had trouble making ends meet to becoming the Chief Investment Officer for a Fortune 50 company. And how she did that while remaining true to herself and her family. Erin Hatzikostas interviews Jean LaTorre, former Chief Investment Officer and Corporate Economist of Aetna and the current Executive Vice President and Chief Investment Officer of Guardian. Erin asks Jean how she started her career, and what she was like when she was younger. Jean talks about how she grew up “more than modest” in New York, sometimes struggling for rent or surviving on food stamps. After a poignant moment when her mom wasn't able to pay for Jean's health care incident, Jean decided she would make sure she could always “make ends meet.” She went to college and although English was her passion, she coupled that degree with a major in business. It was “practical”, she says.  She then started her career in the investment world and continually worked her way up the corporate ladder, progressing from one strong position to another. Erin reflects on a time Jean inspired her with a speech at a women's conference, with words that have stuck with Erin to this day, “I like being a girl.” Erin asks Jean to discuss tough managers and colleagues, and share some advice on how to deal with the more difficult of your work acquaintances. Have you ever been passed by for an opportunity because your boss thinks you would be too stressed to handle the kids and the work? Or maybe you were in a car accident and your bosses only reply is "get here and get your head in the game". Well, that happened to Jean. So yeah, she has a few tips and tricks on how to handle it. Next, Erin asks Jean to give some advice for the working moms out there - what kind of boundaries to put up between work and home. Jean says, “Stop beating yourself up, there's no one right way to do something.” They move on to discuss what drives Jean to work with different organizations, such as PRIDE, the LGBTQ+ Community at Guardian. She reminisces on when she became Chief Investment Officer... in January 2008, so, that was a hard year. Then she gives her take on the current economic and social situation. Erin talks about writing her book, and how to get around telling truthful stories without hurting the people involved. This opens an opportunity for Jean and Erin to share funny stories they've both experienced as it relates to the workplace that they think would go well in a book. Connect with Jean on Linkedin If you'd like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie   To connect with Erin and/or Nicole, email: hello@bauthenticinc.com  If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!  Follow b Cause on Twitter (really it's mostly Nicole)   Follow Erin on LinkedIn or Instagram  Join the b Cause Podcast Facebook Group    Take our simple, fun and insightful"What's your workplace superhero name?”quiz  Unleash your Authentic Superpower with Erin's book,"You Do You (ish)" Check out our blog for more no-BS career advice Work with Us Or just buy some fun, authentic, kick-ars merch here DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences. Tweetable Comments "I had this fear. I had to always make ends meet." "You have to leave your comfort zone. You could stay in your comfort one, but then you won't expand." "No matter where I was, I thought I was at the top of my game." "I really like being a girl." "In family responsibility, more than 50% lies with the woman." "Don't assume." "When I'm at work I need to be present at work, and when I'm at home, I need to be present at home." "Stop beating yourself up." "When I'm gone someday and my children talk about me, I want them to say 'my mother loved me.'" "An important part of being involved in communities you're not a part of is that you can serve as an ally." "What breaks my heart is the story of a child that doesn't feel loved." "Is she the pretty one or the smart one? I still don't know which one I was to this day."

Often we have this perception of “woman at the top.” They don't have kids. Or if they do, they must be willing to sacrifice so much of it for their career. What if that wasn't how it had to be? Well, it's certainly not the case for Jean LaTorre. Jean talks about her rise from a family that had trouble making ends meet to becoming the Chief Investment Officer for a Fortune 50 company. And how she did that while remaining true to herself and her family. Erin Hatzikostas interviews Jean LaTorre, former Chief Investment Officer and Corporate Economist of Aetna and the current Executive Vice President and Chief Investment Officer of Guardian. Erin asks Jean how she started her career, and what she was like when she was younger. Jean talks about how she grew up “more than modest” in New York, sometimes struggling for rent or surviving on food stamps. After a poignant moment when her mom wasn't able to pay for Jean's health care incident, Jean decided she would make sure she could always “make ends meet.” She went to college and although English was her passion, she coupled that degree with a major in business. It was “practical”, she says.  She then started her career in the investment world and continually worked her way up the corporate ladder, progressing from one strong position to another. Erin reflects on a time Jean inspired her with a speech at a women's conference, with words that have stuck with Erin to this day, “I like being a girl.” Erin asks Jean to discuss tough managers and colleagues, and share some advice on how to deal with the more difficult of your work acquaintances. Have you ever been passed by for an opportunity because your boss thinks you would be too stressed to handle the kids and the work? Or maybe you were in a car accident and your bosses only reply is "get here and get your head in the game". Well, that happened to Jean. So yeah, she has a few tips and tricks on how to handle it. Next, Erin asks Jean to give some advice for the working moms out there - what kind of boundaries to put up between work and home. Jean says, “Stop beating yourself up, there's no one right way to do something.” They move on to discuss what drives Jean to work with different organizations, such as PRIDE, the LGBTQ+ Community at Guardian. She reminisces on when she became Chief Investment Officer... in January 2008, so, that was a hard year. Then she gives her take on the current economic and social situation. Erin talks about writing her book, and how to get around telling truthful stories without hurting the people involved. This opens an opportunity for Jean and Erin to share funny stories they've both experienced as it relates to the workplace that they think would go well in a book. Connect with Jean on Linkedin If you'd like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie   To connect with Erin and/or Nicole, email: hello@bauthenticinc.com  If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!  Follow b Cause on Twitter (really it's mostly Nicole)   Follow Erin on LinkedIn or Instagram  Join the b Cause Podcast Facebook Group    Take our simple, fun and insightful"What's your workplace superhero name?”quiz  Unleash your Authentic Superpower with Erin's book,"You Do You (ish)" Check out our blog for more no-BS career advice Work with Us Or just buy some fun, authentic, kick-ars merch here DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences. Tweetable Comments "I had this fear. I had to always make ends meet." "You have to leave your comfort zone. You could stay in your comfort one, but then you won't expand." "No matter where I was, I thought I was at the top of my game." "I really like being a girl." "In family responsibility, more than 50% lies with the woman." "Don't assume." "When I'm at work I need to be present at work, and when I'm at home, I need to be present at home." "Stop beating yourself up." "When I'm gone someday and my children talk about me, I want them to say 'my mother loved me.'" "An important part of being involved in communities you're not a part of is that you can serve as an ally." "What breaks my heart is the story of a child that doesn't feel loved." "Is she the pretty one or the smart one? I still don't know which one I was to this day."

Erin Hatzikostas is a small-town girl that somehow became a big(ish) time executive. At the age of 42 she stepped up to be the CEO of a 9 figure, 1,000-person corporation. On this episode we learn how Erin discovered some hard lessons through an employee feedback survey. Erin has left the corporate world to follow her passion to encourage and model authentic leadership. She has a saying that “People respect authority, but they follow authenticity” Please enjoy, subscribe and share. https://buildcs.net brianb@buildcs.net https://bauthenticinc.com

Erin Hatzikostas is a former corporate CEO turned founder of b Authentic inc. She is an author, TEDx and keynote speaker, career coach, podcast co-host, and Running Man enthusiast. At the age of 42, Erin became the CEO of a 9-figure, 1,000 employee healthcare financial company where she led a massive turnaround, tripling earnings, and sending employee engagement skyrocketing in just three years. And just when things were going great, Erin decided to walk away from the corporate world. She realized that it was her reliance on authenticity that not only allowed her to say yes to the big-girl job but also to achieve incredible results. Through her company, b Authentic inc., she's on a mission to eradicate the all-too-fake Corporate environment by inspiring and enabling an army of people to crush their careers, without compromising everything else. In her new book, You Do Youish: Unleash Your Authentic Superpowers to Get the Career You Deserve, Erin Hatzikostas casts aside the decades-old career advice you've likely heard for way too long: lean in, executive presence, network, blah, blah, blah. Instead, her book is written to help you see that there's a different, better way to have success and get great results. NEXT STEPS MENTIONED IN THIS VIDEO: 1. Visit her website at bauthenticinc.com. TOPICS DISCUSSED IN THIS VIDEO: – Intro – People Respect Authority, But They Follow Authenticity – What Does it Mean to Be Truly Authentic – Element of Fear with Authenticity – How Were You Able to Shake Desire to Want Conventional “Safe” Way of Life? – Why Do This Book Right Now – Living Lives that Don't Belong to You – Your Authentic Self Changes All the Time – It's Called Growth – Shattering Stereotypes – Do It Your Own Way – Coaching Advice – b Cause Podcast – Light the Light At the End of the Tunnel on Fire – What's Your Definition of Stuck? – What's Your Definition of Unstoppable? ABOUT ME: Hi, I'm Stephen Scoggins. After fighting from homelessness and depression to build multiple businesses employing hundreds of amazing people, I've learned a lot about what it really takes to overcome your limitations and build your dream life. Now, my goal is to help one million people get from where they are today, to where they want to be in life. To help with that, I'm releasing videos on this channel several times per week and posting regularly on social media. On this YouTube channel, I interview the world's foremost thought leaders on what it takes to master your life. I also have a library of free resources, downloadable eBooks, and personality tests to help you become the person you always wanted to be. Just check out my websites below! MASTER YOUR LIFE WITH FREE RESOURCES: My website: https://www.stephenscoggins.com Free eBooks & Resources: https://www.stephenscoggins.com/resources My Blog: https://stephenscoggins.com/blog/ Stuck to Unstoppable Podcast: https://stephenscoggins.com/stuck-to-unstoppable/ CONNECT WITH ME ON SOCIAL MEDIA: Instagram: https://www.instagram.com/stephen_scoggins/ Facebook: https://www.facebook.com/stephenscoggins/ LinkedIn: https://www.linkedin.com/in/stephenscoggins Twitter: https://twitter.com/stephen_scoggin

Are you tired of trying to fit in or doing things the way you were told to at work? Then we've got some great news for you - authenticity always wins. Dial in as Erin Hatzikostas shares the true meaning of authenticity and how to be a better leader for your team.   EPISODE NOTES What radical authenticity looks like Why you should always speak your truth The importance of doing things your own way How to start doing authenticity at work Does authenticity mean just being yourself?   RESOURCES/LINKS MENTIONED You do you(ish) by Erin Hatzikostas Click here to unknot your career kinks with this powerful and bite-sized career bootcamp for FREE.   ABOUT ERIN HATZIKOSTAS Erin Hatzikostas is an internationally-recognized leader on the impact of authenticity in the workplace.  At the age of 42, she became the CEO of a large healthcare financial institution. In just three years, she took this struggling company and led a massive turnaround, tripling earnings and sending employee engagement skyrocketing. Her secret? Radical authenticity. This led to the foundation of her company b Authentic inc, where she's leading a movement to eradicate workplace BS by creating an authentic space.  Erin is the best-selling author of You Do You(ish)and the host of podcast b Cause with Erin & Nicole. She has been featured by ABC, CBS ,Business Insider, and Fast Company.   CONNECT WITH ERIN Website: www.bauthenticinc.com Facebook: b Authentic inc Instagram: @erinhatzikostas LinkedIn: Erin Hatzikostas Twitter: @bcausepodcast YouTube: b Authentic inc   CONNECT WITH US Website: www.hamme

Where in your life or business could you replace tradition or “how things have always been done” with authenticity? What if you could break out of the mold and create a new path forward, with your core self and desires guiding the way? Our guest this week is Erin Hatzikostas. She's a former corporate CEO turned professional pot-stirrer; the Founder of b Authentic inc, career coach, TEDx speaker, and nationally-published thought leader. Listen in to hear more about Erin's story from corporate job to blazing her own path, what “strategic authenticity” actually is (and how you can use it in your own life), and how experimentation can help you determine your next move if you're ever feeling stuck.What You Will Learn: 3:35: Erin talks about her background as a CEO, her journey through corporate America, and when and why she started itching for something new.6:40: The epiphany Erin had after her corporate career and how she teaches that same epiphany to her clients now8:40: How Erin followed her intuition when leaving her job in the corporate world and what role experimentation played in that process11:08: Erin explains how she defines the word “authenticity.” 17:36: Erin describes how someone can connect with their own authenticity and who they truly are at their core.22:21: What “wall” Erin hits with her work now and how she moves past it24:58: Erin explains what the “50 percent rule” is and how she applies it in her business.28:26: Erin describes a piece of her backstory that's allowed her the confidence to boldly express her opinions and to be authentic over traditional.31:51: Why Erin thinks the philosophy of “being yourself” isn't enough to truly live authentically34:12: Erin gives advice for how someone could strategically use authenticity in their lives and their work.40:50: The six pillars of strategic authenticity that Erin writes about in her new book44:02: The brain science and power behind being “unexpected”Relevant Links: Visit Erin's website: https://www.bauthenticinc.com/Purchase Erin's book, “You Do You-ish”: https://www.amazon.com/You-Do-ish-Authentic-Superpowers/dp/1736376500/ref=sr_1_1?dchild=1&keywords=erin+hatzikostas&qid=1617748027&sr=8-1Follow Erin on LinkedIn: https://www.linkedin.com/in/erin-hatzikostas/Follow Erin on Instagram: https://www.instagram.com/erinhatzikostas/Free Soulcation Daily Planning Page: https://www.melodymiles.com/daily-planning-pageFollow Mel Miles on Instagram: https://www.instagram.com/soulcationmel/Purchase the Soulcation Planner: https://www.melodymiles.com/soulcation-planner

Erin Hatzikostas spent over 20 years in the corporate world, including becoming the CEO of a large healthcare company at age 42, where she oversaw more than 1,000 people, tripled company earnings, and increased employee engagement and company culture scores exponentially. In 2018, she decided to leave. Erin knew she was put into this world for something bigger. Her mission is to rewrite the workplace to make it more authentic. With that epiphany in her heart, Erin founded b Authentic Inc., through which she helps people find and grow the careers (and lives) that they love - without compromise. In this episode, Erin and I define what it takes to truly be authentic. We explain how authenticity is so much more than being unfiltered and describe how you can cultivate it. We discuss what prompted Erin to create b Authentic Inc. and describe her journey writing her new book, You do You(ish). We also underscore the importance of putting on a lab coat and being a scientist of authenticity, experimenting with life, continuously designing our life path as we go, and starting some shifts. “Authenticity is more than just being yourself. It is less about you and more about connecting with others.” - Erin Hatzikostas This week on Shift-Starters: The meaning of authenticity and why it's more nuanced than just being yourself How being authentic can make people listen to you more What authenticity isn't about and the power of (re)designing our lives Why the “find your true self” trope in the personal development space can be problematic The reason Erin created a movement around authenticity The 50% Rule and Erin's writing process for You Do You(ish) Why Erin cut 20,000 words of You Do You(ish)  Life as data points and the value of experimentation Resources Mentioned: Why You Don't Have to Compromise Your Career | Erin Hatzikostas |TEDxFarmingdale Connect with Erin Hatzikostas: b Authentic Inc b Cause Podcast b Authentic Inc on Facebook b Cause Podcast on Twitter Erin Hatzikostas on LinkedIn Erin Hatzikostas on Instagram Erin Hatzikostas on Facebook Erin Hatzikostas on Twitter Book: You Do You(ish): Unleash Your Authentic Superpowers to Get the Career You Deserve by Erin Hatzikostas Let's Start Some Shift! Thanks for tuning into this week's episode of Shift-Starters with Erin Baker. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify Be sure to share your favorite episodes on social media to help me reach more Shift Starters, like you. Join me on Facebook, Instagram, and LinkedIn. For more exclusive content, information, and to request your FREE 7 Questions for Tackling Fear workbook, visit our website.

Episode 46 features Erin Hatzikostas, CEO of b Authentic Inc. We dive into her career journey and how she helps people rise in their career. Erin has a fascinating career journey that started as an actuary in corporate America which led to her being the CEO of a company and today, an entrepreneur. Erin and her company b Authentic are dedicated to change the working world to a radically more authentic, diverse, balanced and a bit unexpected place. Our discussion dives into how she has done this throughout her diverse career while also putting her family first. To learn more about Erin, visit her LinkedIn Page: https://www.linkedin.com/in/erin-hatzikostas/ To learn more about Erin's company, b Authentic, visit their website: https://www.bauthenticinc.com/