Podcasts about narrative gym

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Best podcasts about narrative gym

Latest podcast episodes about narrative gym

Business of Story
#517: Where to Find The Right Audiences for Your Brand Stories With Rand Fishkin

Business of Story

Play Episode Listen Later May 26, 2025 52:40


Rand Fishkin, Cofounder and CEO of SparkToro, shows you how to avoid the Google/Facebook duopoly to easily and honestly find your audience where they like to consume information and how they like to receive it to make your brand storytelling more impactful. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
#516: Lincoln But Trump: Storytelling Similarities Between the Righteous and Riotous with Randy Olson

Business of Story

Play Episode Listen Later May 19, 2025 58:45


Randy Olson, author of the new book, Lincoln BUT Trump: Narrative Metrics and Similarities Between Heroes and Villains, taking a page out of evolution, explores how humans select for the simplest, most problem/solution centric communications by comparing the storytelling techniques of Presidents Abraham Lincoln and Donald Trump. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
#515: How to Build an Unforgettable Brand Using Neuroscience with Rande Vick

Business of Story

Play Episode Listen Later May 12, 2025 51:48


Rande Vick, Founder of the Vick Agency and author of the new book, NeuroBranding: The Brain-Based Method to Make Your Brand Unforgettable, reveals how to use neuroscience in your storytelling to make your brand unforgettable. . Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
#514: How to Effectively Position Your B2B Brand With April Dunford

Business of Story

Play Episode Listen Later May 5, 2025 64:06


April Dunford unpacks the proven frameworks behind her bestsellers Obviously Awesome and Sales Pitch to help you craft positioning that sells. Whether you're scaling a growth-stage startup or leading a legacy tech brand, you'll leave this episode with the tools to own your space in the market—and tell your brand story in a way only you can. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.    #StoryOn!   ≈Park

Business of Story
#513: How to Unlock Brand Alignment to Accelerate Your Business Growth

Business of Story

Play Episode Listen Later Apr 28, 2025 60:13


Brand Gordon Jr., founder and CEO of Big Picture Thinking, shares how to unlocking the hidden power of brand alignment to maximize your business potential. By aligning every aspect of their brand—from internal culture to customer experience—you can achieve exponential growth and stand out in today's competitive market. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
#512: How to Use Candor and Kindness for Profound Leadership Storytelling

Business of Story

Play Episode Listen Later Apr 21, 2025 53:01


Betsy Petrie, founder of Betsy Petrie Consulting and author of RAILS-Talk: A Tough Conversations Workbook for Managers of People, believes human to human communication is the first and final frontier. If you're looking for better collaboration from yourself and/or others, or not sure what productivity problem you're trying to solve, this show is for you. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
#511: How to Avoid Fauxthenticity With Your Brand Story Using the 50% Rule

Business of Story

Play Episode Listen Later Apr 14, 2025 54:54


Erin Hatzikostas, founder of b Authentic Inc, and author of  The 50% Rule, reveals how to bring your true self to the world so you will outperform all of the schmucks out there.  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
#510: How to Use Your Growth Mindset to Craft and Share a Lucrative Brand Story

Business of Story

Play Episode Listen Later Apr 7, 2025 63:37


DESCRIPTION: Shane McGlaughlin, founder of StoryShift Creative, explores the science behind fixed vs. growth mindset and how it impacts performance, leadership, and resilience. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
#509: How to Make Your Brand Story Stand Out With Deliberate Disruption

Business of Story

Play Episode Listen Later Mar 31, 2025 52:33


Bernadette McClelland, founder of the Deliberate Disruption Academy and author of SHIFT AND DISRUPT: Stop Selling Widgets. Start Selling Wisdom, shows you how to stop selling widgets and start selling wisdom through the power of StorySelling. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
#508: How to Apply Mediocrity Repellant to Your Brand Storytelling

Business of Story

Play Episode Listen Later Mar 24, 2025 59:23


Cameron Day whose job title is “Mediocrity Repellant,” author of the Advertising Survival Guide trilogy, shares how to make your brand storytelling irresistible, sometimes even outlandish. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Reframe to Create
101: Bring Compelling Clarity to Your Stories with the ABT Framework | Park Howell

Reframe to Create

Play Episode Listen Later Mar 19, 2025 41:49


Can you communicate with compelling clarity every time you speak or share a story?  Or do you feel your words sometimes fall flat, and crickets are all you're getting back from your audience?  If you fall somewhere in between these two places, then you're not alone.    We all want to communicate better- whether it's at work or in our personal lives.   We want our messages to be powerful and impactful, and come through with clarity.   But sometimes, that's a little tricky to achieve.  So what can we do?  That's where my guest, Park Howell comes in.   In this episode, Park introduces us to the ABT (And, But, Therefore) framework which won't just bring you clarity but compelling clarity.   It'll bring compelling clarity to your story, to your message, to your personal brand, your presentation, to any way you need to connect in a more powerful way and truly communicate who you are and what you create.   By the end of this episode, you'll feel equipped to communicate to any audience in a way that increases your ability to connect, build influence, and drive positive action.  If you've been a Reframe to Create listener for any amount of time, you know just how important this is, especially as you invest more effort in learning how to go beyond creating with your gifts but also being able to own and tell powerful stories about what you create.   This is the key to getting paid to be you and compelling communication is the way there! Tune in and get ready to put this framework into action for immediate results!  About my guest:  Park Howell is known as The World's Most Industrious Storyteller having grown purpose-driven brands by as much as 600 percent. He is an EMMY Award Winning, 35+ year veteran of the advertising industry and now consults, teaches, coaches, and speaks internationally to help business, sales, and marketing leaders excel through the stories they tell. He is the host of the popular weekly Business of Story podcast, which is ranked among the top 10% of downloaded podcasts in the world. Park published Brand Bewitchery in 2020 to help you use his proven Story Cycle System to craft spellbinding stories for your brand. In 2021, he co-authored The Narrative Gym for Business, a short 75-page guide on how to use the foundational narrative framework of the ABT (And, But, Therefore) to make you a more confident, compelling and persuasive communicator.   Course: The ABTs of Storytelling™ by Park Howell    Connect with Park:    Linkedin.com/in/ParkHowell Twitter.com/ParkHowell Facebook.com/Park.Howell Instagram.com/ParkHowell YouTube/BusinessOfStory About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.   Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer  

Business of Story
#507: How to Quickly Turn Minutiae into Marketing Momentum For Rapid Growth

Business of Story

Play Episode Listen Later Mar 17, 2025 58:05


Mike Allton, AI Consultant & Trainer at The AI Hat, shares how to operationalize AI in your business to free up your brand storyteller. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn!

Business of Story
#506: How to Tell Your Startup Lifecycle Story to Sell Investors & Customers on Your Brand

Business of Story

Play Episode Listen Later Mar 10, 2025 59:54


Gregory Shepard, founder of StartupScience.IO and author of the new book The Startup Lifecycle: The Definitive Guide to Building a Startup from Idea to Exit, share how to plan, launch, execute and exit your business. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
#505: How Audacious of a Brand Storyteller are You?

Business of Story

Play Episode Listen Later Mar 3, 2025 51:49


Mark Schaefer, Executive Director of Schaefer Marketing Solutions, talks about the insights of creating awe with your customers to thwart dull robotic AI-created content in his new book, Audacious,  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn!   ≈Park

Business of Story
#504: The Layer Cake Approach to Creating Your Sweet Brand Story

Business of Story

Play Episode Listen Later Feb 24, 2025 48:25


Allison Capaldi, the Person in Charge of Brand at Zeck, shares her proven Layer Cake approach to brand building. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
#502: How a Brand Story of “Turning AI Into Actual Intelligence” is Driving Growth

Business of Story

Play Episode Listen Later Feb 10, 2025 52:33


Aaron Godby, founder of Green Irony, a leading Salesforce and Agentforce implementor, shares how they refined their brand story of Turning AI Into Actual Intelligence and how they use it in their sales and marketing. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
#501: Fixing the Misery of Board Meetings With Engaging Storytelling

Business of Story

Play Episode Listen Later Feb 3, 2025 47:31


Robert Wolfe, Founder and CEO of Zeck, shares how he has used brand storytelling to grow and exit his start-ups including MooseJaw and Crowd Rise, and how he now uses engaging stories to make board meetings way more efficient, productive, and even fun. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn!   ≈Park

Business of Story
#499: How to Create an Enduring Business Based on Your Timeless Brand Story

Business of Story

Play Episode Listen Later Jan 20, 2025 55:16


André-Martin Hobbs, Founder of Prêt Auto Partez (“Auto, Loan, Go” in English) and DecisioningIT shares how the brand story strategy he created using the Story Cycle System eight years ago has made him one of the fastest growing car dealerships in Canada while fending off copycat competitors who try to emulate his unbelievably profitable business model. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
#497: How to Land Your Ideal Job by Telling Your Accomplishment Stories

Business of Story

Play Episode Listen Later Jan 6, 2025 60:36


Amanda Miller, Your Career Advocate, an expert resume writer and job-search coach, shares how to use storytelling to land your ideal job. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
495: How to Reframe Your Personal Brand Story With the Vital Framework

Business of Story

Play Episode Listen Later Dec 23, 2024 56:32


Katie Richardson, an Executive Business/Life Coach, shares the powerful system called the VITAL FRAMEWORK that will show your audience how to lift the drag in their business and life and help them achieve parabolic growth. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
494: Speaking Secrets to Dramatically Increase the Impact of Your Stories

Business of Story

Play Episode Listen Later Dec 16, 2024 45:52


Laurie Schloff, an Executive Communication Coach at Partners in Communication, Inc., shares the speaking techniques that will dramatically increase the impact of your stories. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

stories business speaking secrets park partners dramatically your brand wield abts narrative gym laurie schloff craft spellbinding stories
Business of Story
#492: How to Leverage the Power of Place-Based Storytelling

Business of Story

Play Episode Listen Later Dec 2, 2024 47:50


Chris Miller, Corporate Communications Manager at Visit Phoenix, explores how to use place-based storytelling to make your brand or destination unforgettable; for instance, helping the world understand that Phoenix isn't just a destination; it's an emotion, a feeling, a living story.  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
#491: How to Leverage Your Brand Story for a Profitable Business Exit

Business of Story

Play Episode Listen Later Nov 25, 2024 48:34


Luke Peters, Founder and CEO of Apex, shares how to unlock the most value in your brand while you position your company for future acquisition. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
#489: How to Inspire Meaningful, Lasting Change and Build Enduring Buy-in

Business of Story

Play Episode Listen Later Nov 11, 2024 55:46


Tamsen Webster, author of Say What They Can't Unhear: The 9 Principles of Lasting Change, shares… Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
#487: How to Discover Your Brand's Authentic Feminine Archetype

Business of Story

Play Episode Listen Later Nov 4, 2024 45:58


Jane McCarthy, Brand Strategist & Creator at Goddess Office and co-author of The Goddess Guide to Branding, shares how to identify and use your authentic feminine brand archetype to grow your business. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
#487: How to Ask Better Questions and What Happens When You Don't

Business of Story

Play Episode Listen Later Oct 28, 2024 56:32


Sean Grace, President of Peak Luna Media and author of The Art of the Question: A Guide for Seekers, Dreamers, Problem Solvers, and Leaders, shares Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
#486: Marshall Goldsmith: How to Live the Earned Life

Business of Story

Play Episode Listen Later Oct 21, 2024 40:08


Dr. Marshall Goldsmith, ranked as the World's #1 Executive Coach and author of 55 books, shares leadership insights found in his new book, The Earned Life. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
How to Build A Positive Company Culture With Your Storytelling

Business of Story

Play Episode Listen Later Oct 14, 2024 42:06


Fran Mallace, President & CEO of Make-A-Wish Arizona, shares what she has learned in her nearly 40 years in communications and media sales on how to build strong teams and lasting relationships with your storytelling. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn!

Business of Story
#482: How to Tell Your Purpose-Driven Brand Story

Business of Story

Play Episode Listen Later Sep 23, 2024 54:22


Dave Keil, Founder of Franchise for Good, shares how to create your purpose-driven brand story and why it's important for the growth of you company and the balance in your life.  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
#481: Five Stories of Major “Aha!” Moments in Vet. Med. That Heal and Inspire

Business of Story

Play Episode Listen Later Sep 16, 2024 38:09


Caring small animal veterinaries and practitioners share their stories on the highs and lows of vet med and how every difficult situation can lead to rewarding outcomes for the pet and their loving owner. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
#480: How to Ignite Business Growth With AI-Driven Personalized Storytelling

Business of Story

Play Episode Listen Later Sep 9, 2024 40:10


David Edelman, an executive advisor and senior lecturer at Harvard Business School, and former CMO of Aetna. He is the co-author of Personalized: Customer Strategy in the Age of AI, shares how companies investing in artificial intelligence for greater customer personalization will outperform organizations merely trying to cut costs with AI. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Partnering Leadership
343 Thursday Refresh: Carmine Gallo on Communication Secrets That Move Audiences & Persuade

Partnering Leadership

Play Episode Listen Later Sep 5, 2024 54:53


In this episode of Partnering Leadership, Mahan Tavakoli speaks with Carmine Gallo. Carmine Gallo is a three-time Wall Street Journal bestselling author. His books include Talk Like TED, The Presentation Secrets of Steve Jobs, The Storyteller's Secret, Five Stars, and his latest, The Bezos Blueprint: Communication Secrets of the World's Greatest Salesman. In the conversation, Carmine Gallo shared why many leaders struggle with telling their stories and why his latest research involved looking into how Jeff Bezos became such a powerful communicator and the lessons all leaders can learn from his communication practices. Carmine also shared how Jeff Bezos and Steve Jobs became better communicators, why storytelling is not a soft skill, and how to become a better storyteller. Finally, Carmine shared communications practices that can help all leaders communicate more effectively and have a more significant impact. Some Highlights:- The importance of communication skills in leadership- The power of storytelling and why the human brain seeks narrative - Carmine Gallo on why executives struggle with storytelling and how to do it well- How Jeff Bezos communicated and reinforced his vision for Amazon- The Bezos shareholder letters and the power of simplicity- Carmine Gallo on the CEO and leader as a repeater in chief- How metaphors and symbols can play a role in supporting strategy- Why Amazon became a writing culture rather than one reliant on Powerpoint presentationsMentioned:Partnering Leadership conversation with David Rubenstein, Founder of the Carlyle Group David Rubenstein  Partnering Leadership conversation with John Rossman, author of The Amazon WayPartnering Leadership conversation with Ann Hiatt, author of Bet on YourselfPartnering Leadership conversation with Park Howell, author of Brand Bewitchery & The Narrative Gym for Business Connect with Carmine GalloCarmine Gallo Website  Carmine Gallo LinkedIn The Bezos Blueprint: Communication Secrets of the World's Greatest Salesman on Amazon Connect with Mahan Tavakoli: Mahan Tavakoli Website Mahan Tavakoli on LinkedIn Partnering Leadership Website

Business of Story
#479: How to Craft Effective Leadership Narratives Using the S.O.A.R. Story Structure

Business of Story

Play Episode Listen Later Sep 2, 2024 56:56


Paul Morton, founder of the Practical Leadership Academy and host of the Practical Leadership podcast, shares how to use storytelling to increase the impact of your servant leadership with his S.O.A.R. storytelling strategy. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Partnering Leadership
341 [Best of] Park Howell on Powerful Storytelling and Communication Through the ABT Framework | Partnering Leadership Global Thought Leader

Partnering Leadership

Play Episode Listen Later Aug 27, 2024 50:04


In this episode of Partnering Leadership, Mahan Tavakoli speaks with Park Howell, host of Business of Story Podcast, author of Brand Bewitchery, and co-author of The Narrative Gym for Business. Park Howell teaches one of the most powerful tools in storytelling: the And, But, and Therefore (ABT), going through the science behind it and how you can start crafting great stories and communicate more powerfully through the use of this framework. He also shares examples of ABT in history and pop culture and how they shaped and are continuing to shape our world as we know it.  Some highlights:-How growing up in a large family impacted Park Howell-What led Park Howell to the world of marketing and, eventually, the business of storytelling-On learning how to tell great stories and “studying” alongside his son in film school-And, But and Therefore: The DNA of impactful stories-Park Howell gives a Crash Course on ABT-Learning to spot ABTs, from Abraham Lincoln's Gettysburg address to Carly Rae Jepsen's Call Me Maybe-Park Howell's ‘horror story' exerciseMentioned:-Robert Bies, professor and founder of the Executive Masters in Leadership program at Georgetown's McDonough School of Business (Listen to Robert Bies's Partnering Leadership podcast episode here)-Randy Olson, scientist, filmmaker and co-author of The Narrative Gym for Business-Red Ogan, founder of Wenatchee Petroleum -Joseph Campbell, author of The Hero's Journey-Yuval Noah Harari, historian and author of Sapiens: A Brief History of Humankind-Christopher Lochhead, category designer and author-Robert McKee, author, lecturer and story consultant-Abraham Lincoln, 16th U.S. President-Edward Everett, former United States Secretary of State-Ernest Hemingway, novelist, short-story writer and journalist-The Writer's Journey by Christopher Vogler-Bill D. Moyers' PBS Special with Joseph Campbell-Power of Myth, conversations between Bill Moyers and Joseph Campbell-Houston, We Have a Narrative by Dr. Randy OlsonConnect with Park Howell:Brand Bewitchery on AmazonThe Narrative Gym for Business on AmazonPark Howell on LinkedInPark Howell on TwitterPark Howell on FacebookBusiness of Story WebsiteBusiness of Story CoursesConnect with Mahan Tavakoli: Mahan Tavakoli Website Mahan Tavakoli on LinkedIn Partnering Leadership Website

Business of Story
#478: How a Popular College Football Analyst Became an Emmy-Winning Storyteller

Business of Story

Play Episode Listen Later Aug 26, 2024 50:45


Yogi Roth, Emmy Award-Winning Filmmaker, College Football Analyst & Author, and host of the Y-Option podcast shares how he accelerated his career in college football as a storyteller on the PAC-12 Network and other mediums. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Waking Up To Life -- 18 Minutes With Rabbi Josh
[AUDIO] Doug Passon: Magic & Miracles Are Always Around Us

Waking Up To Life -- 18 Minutes With Rabbi Josh

Play Episode Listen Later Aug 26, 2024 29:58


In this re-released episode, we introduce Doug Passon to the show. Doug is an attorney and filmmaker living in Phoenix, Arizona where he specializes in Sentencing Advocacy and Sentencing Mitigation Videos. He is also the co-author of a new book, The Narrative Gym for Law. We discuss his understanding of the philosophy of Joseph Campbell and others who teach us to be "in the moment."  Our conversation suggests that magic and miracles are ALWAYS around us.  If you enjoyed this episode, don't forget to subscribe and follow Temple Israel on social media to stay up to date on Waking Up To Life.    Facebook: https://www.facebook.com/templeisraelmi  Instagram: https://www.instagram.com/templeisraelmi/  YouTube: https://www.youtube.com/playlist?list=PLn9spWvsCBvcQ-o5XLeFLHKcLoj2nBAfM  Web: https://www.temple-israel.org/wakinguptolifepod 

Business of Story
#477: Learn the C.R.E.A.T.E Process to Reframe Your Story Into a Powerful Brand

Business of Story

Play Episode Listen Later Aug 19, 2024 46:58


Joy Spencer, founder of Reframe to Create and podcast host, shares how to use her proven C.R.E.A.T.E process to identify your unique gifts and share that story with the world to grow your personal and professional brand. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

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Business of Story
#476: How to Build Community and Collaboration Through the Stories You Tell

Business of Story

Play Episode Listen Later Aug 12, 2024 46:10


Jenny Poon, CEO & Founder of HUBB and CO-HOOTS, empowers entrepreneurs, especially those from underrepresented communities, to overcome barriers and seize the opportunities they deserve. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

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Business of Story
#475: 3 Ways to Find Your Funny in Your Business Storytelling

Business of Story

Play Episode Listen Later Aug 5, 2024 53:06


Marta Ravin, founder of Marta Ravin Productions, shows you how to embrace your unique sense of humor and not be afraid to use it at work with colleagues, clients and leading your teams. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
#474: How to Create a Customer-Centric, Go-To-Market Strategy With Your Brand Storytelling

Business of Story

Play Episode Listen Later Jul 29, 2024 56:29


Phillip Swan, Managing Partner at Pi Partners and CRO at LingoAid, shares how to Create a Customer-Centric Go-To-Market Strategy With Your Brand Storytelling Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
#473: Why Building Trust With Your Storytelling is the Best Medicine

Business of Story

Play Episode Listen Later Jul 22, 2024 45:30


Dr. Jessica Vogelsang, Chief Medical Officer at the American Animal Hospital Association (AAHA) and author of All Dogs Go to Kevin, shares how she uses storytelling to demonstrate empathy and build trust with pet owners for the best outcomes for their cherished pets. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
#471: How to Make Your Stories Stronger by Calculating Your “But-to-And” Ratio

Business of Story

Play Episode Listen Later Jul 8, 2024 56:05


Randy Olson, the founder of the ABT (And, But, Therefore) narrative framework, shares how to calculate your But-to-And ratio to make your long-form communications way more compelling like the best leaders and speakers do. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
#470: How to Make Your Complex Sales Simple by Exploding the View

Business of Story

Play Episode Listen Later Jul 1, 2024 57:16


Pleasant Middelhof, Chief Operating Officer at Operator.ai, shares how to turn complexity into simplicity by exploding the view to its most important parts and then selling to solve those problems. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
#468: How to Deliver More Powerful Testimonials Using Audio Storytelling

Business of Story

Play Episode Listen Later Jun 17, 2024 51:27


Traci DeForge , Founder of Produce Your Podcast, shares how to use storytelling with your testimonials to grow your brand. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
#467: How to Find and Share Your Brand's Unique Qualities in Your Storytelling

Business of Story

Play Episode Listen Later Jun 10, 2024 46:19


Barry LaBov, Founder, President, and CEO of LABOV Marketing Communications and Training, shows you how to discover and celebrate your brand's unique qualities through the stories you tell.  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
#466: The Secret to Six-Second Video Storytelling

Business of Story

Play Episode Listen Later Jun 3, 2024 56:24


Rain Bennett, author of Six Second Stories and host of The Storytelling Lab podcast, share how to use six-second stories to maximize your impact with video storytelling to grow your brand and business. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
#465: The 3 Keys to Engaging Your Audience With Your Learning Content

Business of Story

Play Episode Listen Later May 27, 2024 53:15


Celisa Steele, Co-Founder and Managing Director of Tagoras, a training firm to show you how to maximize learning engagement in continuing education & professional development that helps organizations in the business of lifelong learning, professional development, and continuing education improve their reach, revenue, and impact.  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
#464: The Storytelling Animal: How Stories Make Us Human

Business of Story

Play Episode Listen Later May 20, 2024 37:53


Johnathan Gottschall, award-winning author of The Storytelling Animal: How Stories Make Us Human, discusses how you can hack through the noise and hook the hearts of your audience by using the primal technology of storytelling.    Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
#463: How to Use Your Personal Brand Story as a Superpower

Business of Story

Play Episode Listen Later May 13, 2024 62:03


Cheryl Hunter, TV host and media personality, has been featured worldwide by major media outlets including People Magazine, Dr. Phil, NBC News, Dr. Oz, CNN, Fox, PBS and more. Cheryl believes in the potential that the right message can change the world and shows you how to use your brand story as a superpower.  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
#462: How to Replace Mind-Numbing Business Rhetoric With Inspiring Storytelling

Business of Story

Play Episode Listen Later May 6, 2024 61:08


Robert McKee, legendary Hollywood Screenwriting Coach, Story Consultant and author of Storynomics: Story-Driven Marketing in the Post-Advertising World, shows you how to use storytelling in your business-to-business communications to excite audiences and move them to action.    Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park