Podcasts about young rubicam

Remote work might be convenient, but it's not the game-changer people think it is. If you want to grow, succeed, and actually build a career, you need to show up. That's the message from David Sable, former CEO of Young & Rubicam and Vice Chairman at Stagwell, who believes employees should beg to be in the office—not fight against it. In this episode, David breaks down why in-person work still matters and busts the myth of remote productivity. He highlights that the best leaders won't waste time proving to employees why they should be there. We also tackle the real impact of office culture, why career development suffers without it, and how mentorship, collaboration, and serendipity shape long-term success. You'll discover all the reasons why leaders need to stop caving to employee demands and start running businesses the way they know they should. If you're wondering how to future-proof your career or just trying to understand why so many leaders are pushing back on remote work this episode is for you. ________________ This episode is sponsored by Workhuman. HR just changed for good with the introduction of Human Intelligence™.​ ​ By combining AI and the uniquely authentic data of Workhuman's #1 rated employee recognition platform, Human Intelligence reveals previously unobtainable insights into skills, performance, culture and more. Human Intelligence also helps coach employees on what good peer-to-peer recognition looks like, turning every “good job” into better engagement, retention, and wellbeing. And it helps surface feel-good stories that illustrate the best of your company culture. Want to learn more? Human Intelligence at Workhuman.com, and join their force for good. ________________ Start your day with the world's top leaders by joining thousands of others at Great Leadership on Substack. Just enter your email: ⁠⁠https://greatleadership.substack.com/

On this episode of Taste Buds with Deb, host Debra Eckerling speaks with adman Murray Kalis, who has worked on everything from Taster's Choice Decaffeinated Coffee, Kraft Foods, and KFC to Noah's Bagels, Starbucks, and Dave's Hot Chicken.   Kalis started his career in advertising in August 1970. He went from copywriter to VP/creative director with Leo Burnett in Chicago. He then moved to Los Angeles as creative head for Young & Rubicam, before starting his own agency. While Kalis has not solely worked on packaged goods (aka food), they have been a significant part of his creative endeavors over the years.    “The technology changes, people don't change,” Kalis says. “They're looking for that new taste, that new thing … or they're looking for the memory of something wonderful.”    He adds, “If they've tried you, you want to give them a reason to try you again. … People need to eat, but they want something special.”     Kalis shares how he got his start in advertising, some of his favorite food - and non-food - ad campaigns, and more. He also shares his recipe for Mexican No-Matzo Matzo Brei, which you can find at JewishJournal.com/podcasts. Connect with Murray Kalis on Linkedin. For more from Taste Buds, follow @TheDEBMethod on social media.

Tony Lyons is the Owner, President, and Chief Creative Officer of Alphabet, an advertising, design, and new media creative consultancy. Under his leadership, Alphabet has undertaken major brand re-development projects, creative strategies, and content marketing programs for numerous clients from diverse sectors, including tourism and healthcare.  Tony boasts a career spanning over 30 years in the marketing and advertising industry. He began his career in Ireland, where he held senior designer positions at design and advertising studios such as Young & Rubicam. Tony has presented at various industry conferences, including the Professional Development Institute, the University of Ottawa, and the Government of Canada Public Services and Procurement Canada communications department. In this episode… In today's highly competitive business landscape, advertising has become crucial for any brand's success. It helps increase brand visibility, build brand awareness, and drive sales and revenue. However, creating compelling ads is not always an easy task, and that's where an ad agency can help. Marketing professional Tony Lyons says that by partnering with an expert agency, you can tap into their knowledge, skills, and experience to create unique, powerful, and engaging advertisements that resonate with your target audience and leave a lasting impression. They have the expertise to craft messages that speak directly to your target market and deliver them through various channels, including TV, radio, print, digital, and social media. He shares his journey of building an ad agency to help businesses create a consistent brand image across all platforms and ensure their message reaches the right people at the right time. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Tony Lyons, Owner, President, and Chief Creative Officer of Alphabet, to discuss the importance of partnering with an ad agency. Tony explains how he got into advertising, how Alphabet helps brands reposition themselves for advertisements, its pricing model, and other services Alphabet offers.

No podcast Sem Freio conversamos com João Spacca de Oliveira, mais conhecido como Spacca, cartunista ícone dos quadrinhos e da ilustração brasileira. Hoje, neste episódio especial, vamos desvendar os bastidores da vida e obra de João Spacca. Desde sua incursão na animação publicitária, até seus dias como colaborador das revistas que marcaram época. Então, preparem-se para uma conversa sem freio, repleta de insights e histórias incríveis, enquanto mergulhamos no mundo de João Spacca. Fiquem ligados, este é o Sem Freio! Venha com a gente participar da conversa ao vivo! Bem-vindo ao Sem Freio, o podcast que mergulha no universo criativo de mentes brilhantes! PARTICIPANTES DESSE EPISÓDIO: Dimitri Kozma, João Spacca CONTEÚDO DESTE EPISÓDIO: 00:00 – Intro 07:00 – Começo da carreira – Influência do pai 18:00 – Programa de TV 24:00 – Começou a carreira como ilustrador, entrando para a agência de publicidade Young & Rubicam do Brasil aos 15 anos de idade. Durante quatro anos criou storyboards para filmes publicitários. 31:00 – Trabalhar com publicidade 35:00 – Em 1983, depois de concluir os cursos de desenho de comunicação e comunicação visual, foi trabalhar na produtora Briquet Filmes. Animou o personagem Bond Boca, que protagonizava os comerciais do enxaguatório bucal Cepacol. 37:00 – Bond Boca 40:00 – Cartoon do jornal Folha de S. Paulo 42:00 – Teve censura? 45:00 – Convivência com o Glauco ** 53:00 – Mais histórias de bastidores Folha de S. Paulo 55:00 – Bloqueio criativo 59:00 – Editor “chato” * 01:04:00 – 1985, no Pasquim. 01:06:00 – Briga com os veteranos * 01:14:00 – Comentários 01:17:00 – Laerte 01:21:00 – Maiores influências * 01:35:00 – Como é o processo criativo? * 01:38:00 – Santô e os pais da aviação – Livro de Santos Dumont 01:43:00 – Santos Dumont vs. Irmãos Wright ** 01:54:00 – Foi colaborador das revistas de histórias em quadrinhos Níquel Náusea (ao lado de Fernando Gonsales, Newton Foot e outros) e Front. Atuou também como ilustrador de livros infantis e didáticos, além de trabalhar em publicidade. 02:01:00 – Sucesso nas edições das revistas nos anos 80 02:05:00 – Mad 02:08:00 – Desenvolvendo o Estilo * 02:17:00 – Qual o material que usa? 02:26:00 – Desenhando Morte * 02:28:00 – Mostrando vários Livros 02:42:00 – Porcentagem de vendas 02:48:00 – Quanto tempo demora? Processo 02:54:00 – Qual o trabalho que mais gosta? 02:57:00 – Teve alguma desilusão com a arte, pensou em desistir? 03:00:00 – Opinião sobre arte criada por inteligência artificial ** 03:19:00 – Qual o tema dessa HQ que está produzindo agora? 03:27:00 – Intervalo 03:32:00 – Polêmico livro " Manifesto cartunista - A Esquerda na mira do humor” - Participou do Danilo Gentili há 6 anos 03:43:00 – Fora do esquema político esquerda e direita 03:55:00 – Cancelamentos 04:00:00 – Áudio drama – Fábulas Prima Vox 04:05:00 – Dicas para quem quer começar a fazer arte 04:08:00 – História 04:11:00 – O que você faria diferente? 04:13:00 – Comentários Finais LINKS COMENTADOS: Livro Inofensivos ► https://www.amazon.com.br/dp/B0CRTF8RMN

David Allemann visits Google to discuss his company ON, one of the fastest growing global sports brands. He also discusses his career journey, product success, IPO story, & how ON was able to become a prominent name in the saturated market of athletic shoes. David Allemann co-leads the Swiss Sports Company ON, and puts a special focus on product, design, marketing and the direct-to-consumer business of the company. Previously, David worked at the intersection of business and creativity at McKinsey & Company, as Managing Director of advertising agency Young & Rubicam, and as CMO of design brand Vitra. Visit http://youtube.com/TalksAtGoogle/ to watch the video.                                

Carlos Segura is the Founder of the Chicago based design firm Segura Inc. and the T26 Digital Type Foundry. He came to the United States from Cuba at the age of nine. Carlos worked  for  the big ad agencies including BBDO, Marsteller, Foote Cone & Belding, Young & Rubicam, Ketchum and DDB Needham. His work has earned him numerous awards from organizations around the world. Carlos ventured in to new territory when he launched Cartype.com – a creative archive of the automotive industry. His new book is titled The ABCs of the Automotive Industry and it introduces readers young and old to some of history's most iconic and sometimes forgotten automobiles from Azzurra to Zagato.

Shelly Heinrich, Associate Dean, MBA Admissions and Director of Marketing at Georgetown University's McDonough School of Business, discusses what makes the Georgetown MBA unique, the school's admissions process, career opportunities and more. Topics Introduction (0:00) Program Highlights - What Makes the Georgetown MBA Unique? (3:30) Georgetown MBA Admissions & Scholarships - How to Improve Your Chances? (23:00) Career Opportunities at Georgetown - What to Know & How to Prepare (45:00) About Shelly Shelly Heinrich is Associate Dean of MBA Admissions and Director of Marketing for Georgetown's University McDonough School of Business. Previously, she worked as a Client Services Director for Wunderman Thompson and Young & Rubicam. Shelly got her EMBA from Georgetown and her Masters in Education from the University of Texas at Austin. Show Notes Georgetown MBA Episode write-up and snapshot/stats of Georgetown MBA: https://touchmba.com/georgetown-mba-program-admissions-interview-shelly-heinrich Get free, personalized school selection help at Touch MBA: https://touchmba.com    

Shelly Heinrich, Associate Dean, MBA Admissions and Director of Marketing at Georgetown University's McDonough School of Business, discusses what makes the Georgetown MBA unique, the school's admissions process, career opportunities and more. Topics Introduction (0:00) Program Highlights - What Makes the Georgetown MBA Unique? (3:30) Georgetown MBA Admissions & Scholarships - How to Improve Your Chances? (23:00) Career Opportunities at Georgetown - What to Know & How to Prepare (45:00) About Shelly Shelly Heinrich is Associate Dean of MBA Admissions and Director of Marketing for Georgetown's University McDonough School of Business. Previously, she worked as a Client Services Director for Wunderman Thompson and Young & Rubicam. Shelly got her EMBA from Georgetown and her Masters in Education from the University of Texas at Austin. Show Notes Georgetown MBA Episode write-up and snapshot/stats of Georgetown MBA: https://touchmba.com/georgetown-mba-program-admissions-interview-shelly-heinrich Get free, personalized school selection help at Touch MBA: https://touchmba.com    

Stacey began her career at Marsteller Inc. (a division of Young & Rubicam), where she was responsible for expanding the corporate communications program for advertising executives. She then held senior positions in both public relations and marketing over a six-year period at CBS/FOX Video, then the world's largest home video company. Stacey founded Co-Communications in 1997. Under Stacey's leadership, Co-Communications has been awarded the Advertising Club of Westchester's “Best of Show” (2002, 2010, 2012) sponsored by Gannett, Forbes Enterprise Award (2006) and was inducted into the Westchester County Business Hall of Fame (2008). She was recently named PRSA Practitioner of the Year (2013) and a Smart CEO Brava honoree (2015) in recognition of her professional achievements, experience and reputation in the profession.  Stacey speaks often at industry conferences.  Stacey is a HuffPost blogger and has been featured in Entrepreneur Magazine, Forbes, Crain's, Sales & Marketing and other leading national publications.  She chairs The Business Council of Westchester's Marketing and Communications Council and currently serves on the board of The Business Council of Westchester and United Way's Women's Leadership Council. She holds a B.S. from Syracuse University, MBA from Fordham University and recently completed a certificate program in Media, Entertainment and Technology from NYU Leonard Stern School of Business.

Paul Everson is a director and Chief Growth Officer at Paper + Spark, an independent consulting firm specializing in business transformation. But Paul has also enjoyed a career with leadership roles in many of the world's most famous agency brands, including J. Walter Thompson, Leo Burnett, Saatchi & Saatchi and Young & Rubicam. He is also a lecturer, an advisory board member and a non-executive director and a recent graduate of the Australian Institute of Company Directors. A living example of you never stop learning or growing.   Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded live on Zoom H4n and edited, mix and managed by JML Audio with thanks to Jared Lattouf.

In this Ideas We Should Steal episode, Ali Velshi chats with Peter Georgescu, former CEO of Young & Rubicam, about rethinking capitalism and how businesses were created to make life better for everyone in society

In this episode, New York Times bestselling and acclaimed author Ted Bell returns to The Crew Reviews to discuss his latest Alex Hawke thriller, SEA HAWKE. Bell's books are international bestsellers, published in 17 countries including Japan, Israel, and Turkey, and Russia, where he is the last spy novelist still published in Russian. The novels are also available in audio versions voiced by actor and good friend of Ted's, John Shea. 

Bell worked for a brief time as an Advisor at the U.S. State Department and is a standing member of DOCA, a unit of the Department of Defense. He was also formerly one of the leading talents in advertising, having won every award the industry offers, including numerous Clios and Cannes Gold Lions, and, as Worldwide Creative Director of Young & Rubicam, the Grand Prix at the prestigious Cannes Festival. 

A native Floridian, Bell, an English major, graduated from Randolph-Macon College in Virginia and is a former member of the college's Board of Trustees. Don't forget to subscribe to The Crew Reviews, hit the "LIKE" button, and leave a comment. And if you want to learn more about the guys from The Crew or see additional author interviews, visit us at http://www.thecrewreviews.com Follow us on social media Twitter | https://twitter.com/CREWbookreviews Instagram | https://www.instagram.com/thecrewreviews Facebook | https://www.facebook.com/thecrewreviews/

This week I speak to three distinguished guests about how money can be used to make the world a better place and how investors large and small can influence corporations to be more responsible global and local citizens.    Up first is Dr. Judith Rodin, former President of both The Rockefeller Foundation and the University of Pennsylvania where she was the first woman to permanently lead an Ivy League Institution. Judith is the author ofThe Power of Impact Investingand Making Money Moral: How a new Wave of Visionarires Is Linking Purpose and Profit, which we discuss today.   Judith earned a BA from University of Pennsylvania, her PhD from Columbia and did a post-doctoral fellowship at UC-Irvine. She has also received honorary degrees from Johns Hopkins, Dartmouth and 16 other institutions. She has served on the boards of Citigroup, Comcast/NBC Universal, Young & Rubicam, the NYSE, and many other major corporations and non-profit organizations.    In addition to Dr. Rodin, I speak with Joan King Salwen, CEO of Blue Ocean Barns, producers of a cattle feed supplement that reduces cows' methane emissions by 50-80%. With over 1.5 billion cattle on earth, their product has a huge addressable market.    Also joining this week is Pieter van der Gaag who is Chair of the Dutch Pension Fund Agreement on International Responsible Investment. In this role he implements improved due diligence processes at Pension Funds in line with UN Human Rights standards and OECD Guidelines. Pieter is also Executive Director/Chair at Ecosystems Restoration Camps, a global movement of people restoring ecosystems to create an abundant earth. He and I were classmates at Rhodes College back when I had a devastatingly good head of hair.    Click here to learn more about investing in shares of blue-chip artwork with Masterworks.io    **Please rate and review Crazy Money here.   E-mail Paul here.  About Crazy Money: Unlike traditional personal finance shows like Dave Ramsey or Suze Orman, Crazy Money is not about how to make a million bucks, how to beat the market, or how to save money by switching cable providers. It is about deciding what role we want money to play in our lives and how we can use it to be our best selves. Topics covered include: Philosophy, Happiness, Contentment, Meaning, dreams, purpose, Success, Rat Race, Society, mental health, Buddhism, Stoicism, the hedonic treadmill, morality, Mid-Life Crisis, Business, Work, Careers, Authors, Books, Consumerism, Values, capitalism, economics, investing, saving, spending, personal finance, charity, philanthropy, altruism, affluence, wealth, wealth management, culture, society. Status. Crazy Money is produced and edited by Mike Carano Are you really still reading?

Helen Min, Head of Marketing at AngelList, discusses the pressure marketers face to continue discovering and mastering new marketing channels as regulations and consumer behaviors change at record pace. She also shares innovative tactics she uses at AngelList to create a culture that encourages ongoing experimentation and making quick pivots.    In this episode we also discuss: How the shift from live events to online events really made brands focus on the content The strategy behind why AngelList prioritizes growth programs that are aimed at existing customers over acquiring net new users  Being scrappy with your marketing dollars, spending like a startup and debunking that you have to invest a lot of dollars to have an impact Creating trust in highly regulated industries by respecting user privacy    Guest Bio: Helen Min leads marketing and communications at AngelList. She spent the last 12 years leading marketing teams at Plaid, Quora, Dropbox, and Facebook. Prior to working in tech, Helen worked in the advertising industry managing automotive and technology clients for Venables Bell & Partners and Young & Rubicam. Helen holds an MBA from UC Berkeley and an MS and BS in Communications from the University of Illinois at Urbana-Champaign. She currently lives in San Francisco with her son.   Brave Pick: This week's Brave Pick of the Week is Yubico . Check out their website here. ----------------------------------------------------------------------- About this Show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.   Music by: Ari Dvorin Hosted by: Donny Dvorin

In this unholy amalgamation of interview and free-form kibbitz between two cranky former employees of WNYC, Bob Garfield and Alec Baldwin discuss life, acting, and the great Stockton Briggle. Plus, find out more about Bob's split with “On the Media.”TRANSCRIPT:TEDDY ROOSEVELT: Surely there never was a fight better worth making than the one which we are in. BOB GARFIELD: Welcome to Bully Pulpit. That was Teddy Roosevelt. I'm Bob Garfield with Episode 12: Alec Baldwin Is Everywhere (Including Here, Right Now).ALEC BALDWIN: I'm a game show host. I'm a podcast host. I'm a father of seven children. I'm out of my mind....GARFIELD: ..and see what I mean? That's him, star of stage, screen, Page 6, iHeart Radio, and, in this case, Instagram Live, where he appears once a week for his 2.1 million followers in conversation with actors, musicians, and at least one dashing, elderly podcaster. Why? Because he graciously wanted to call attention to this show. It was something of an interview, something of a promo appearance, and something of a free-form kibbitz between two cranky former employees of WNYC radio in New York City. I warn you, like other friendly conversations you've overheard, it comes with a lot of random digressions.BALDWIN: I'm here with the one and the only Bob Garfield to talk about his new show, Bully Pulpit, to talk about his career in journalism (his long and wonderful career as a journalist), to talk about the fate of journalism. We might talk about that for like 60 seconds, because what's the point? But first of all, Bob, tell me, you left public radio--you were on public radio for quite a while. On the Media, wonderful show. Of course, I'm obviously a fan of yours, a huge fan of yours. But when you left there, talk about the genesis of Bully Pulpit, how did that come together? GARFIELD: Well, first of all, I left there the way an artillery shell leaves a cannon. I was fired. And you know, we can get into that a little bit. The lawyers prevent me from being, you know, too candid. But yeah, we can talk about that. Can we just observe one thing, since this conversation is taking place the day after the Facebook shut down and the Instagram shut down and two days after this blockbuster interview on 60 Minutes with the whistleblower? We are on Instagram, which we now well understand triggers self-loathing in kids, right? Because, you know, Mark Zuckerberg, if we're talking like evil, he makes Vladimir Putin look like Mr. Rogers. So I guess what I'm saying is, kids, please love yourself and we love you too. That's where I want to start. I apologize for talking to you, Alec, on this particular platform because evil. BALDWIN: [coughing] I'm choking. GARFIELD:  I know, it was poignant. I understand.BALDWIN: It's very moving. [coughing]GARFIELD: You know, if that were in a movie (that little episode), in 12 minutes, you would die of consumption.BALDWIN: Well, someone wrote “Trump 2024,” so I immediately started convulsing. GARFIELD: [laughs]BALDWIN: Well, listen, I am someone who Instagram is my primary, if not sole social media source. I have a Twitter account which I keep open just as a placeholder for my name. Facebook--I have a Facebook page for myself, for my foundation. My wife and I have a charitable foundation. We have a Facebook page for that. But Instagram is it for me. And I guess Instagram is owned by Facebook, correct?GARFIELD: It is. And you know, obviously it's a fantastic utility, but it is both utopian and dystopian, and the dystopian side is really dystopian. I mean that because Mark Zuckerberg and company know exactly what the deleterious effects are of the social dynamic on these platforms, and they will not do anything to remediate them because it screws up their business model. So they are constantly apologizing and explaining and being on the defensive, but they never actually fix what's broke. So, nonetheless, like I said, really good utility, and I'm delighted, de-freaking-lighted, to be talking to you on this or anywhere because I'm always delighted talking to you. BALDWIN: Well, thank you. Now a guy who shall remain nameless contacted me quite a while ago, probably last year in the heart of the first waves of the COVID (probably more than a year ago), to talk about a more user friendly platform. Like this with more integrity. Everybody'd have to register. You'd have to give all your real information. You'd have to give a photograph. You'd have to be completely transparent. It's you as you, being you, doing you, posting as you. The question, of course, is how many people really, really want that? Or do most people really kind of like the way it is, where you can hide and you can conceal yourself and say just hateful things?GARFIELD: Well, it's a playground for the id, right? And it, you know, it empowers you to have power, even if it's only the power to intimidate or to terrorize or to bad mouth. And, you know, it taps into something that unfortunately is all too human.BALDWIN: Yeah.GARFIELD: Can I say one other thing, Alec? This is so weird. I'm sitting here looking at your face because Instagram, right? So, last night I was watching the Jerry Lewis documentary, which popped up on Amazon Prime, and there you were. A couple of weeks ago, I was watching the John DeLorean docu-drama--FRAMING JOHN DELOREAN CLIP: I'm gonna try to be DeLorean.GARFIELD: --and there you were, not only as DeLorean, but as yourself commenting on the DeLorean saga. I just watched you in the mini-series, (I think on Peacock), Dr. Death--DR. DEATH CLIP: Duntsch is never going to stop on his own.GARFIELD: --which is a really, really, really perverse story. And I watch you every week on the Match Game.MATCH GAME CLIP: We're looking for….penis. GARFIELD: Well, OK, that's actually not true, I don't watch the Match Game. But Alec, I'm afraid to open the f*****g fridge because I think you're going to be in there like drinking my orange juice from the carton. BALDWIN: There I am on the missing — I'm missing on the carton.GARFIELD: I don't understand. You've got between like 6 and 47 kids. How do you have the time to be everywhere all at once? I don't understand this.BALDWIN: I wish that were true. But Peacock--we started Dr. Death in March of last year. They shut down. They came back and were rebooted and ready to go with all of their protocols by mid-October. We shot from mid-October to the end of like, I think middle or end of February, you know, because we have the holidays. It was like a almost five month shoot to do eight episodes because of all the shutdowns and protocols. But it was a group of people--what you see very often in the business now is how hard people are working to keep everything going. They don't want to be the one that shuts down the production. They don't want to be the one that brings the COVID on the set. They're working really, really hard--like my kids' school. When you go to my kids' school and we drop them off at school, everyone's working really hard, masking, gloves, spraying things down, and distancing. And everybody on the staff is vaccinated. Everybody on the faculty is vaccinated. And I would imagine most of the parents are vaccinated as well, and we're assiduous about all of this because the kids can't be vaccinated yet. So we're always trying to protect unvaccinated children. So the job I did with Peacock (and my part was rather small. I mean, the real star of it was Joshua Jackson--played the eponymous character, if you will.)GARFIELD: Very well. He does a sociopath very, very well, that guy. BALDWIN: Wonderful performance. And so, everybody worked really hard to protect everything COVID-wise. I'm leaving to go to New Mexico in a little while to go shoot a film very quickly, and that's the same thing. Everyone just busting their back to keep everything safe for everybody. GARFIELD: A Western, by the way. BALDWIN: Yes, I'm going to do a Western. GARFIELD: Is this your first Western? BALDWIN: I actually did--the producer was a dear friend of mine. I love this guy. And his name was Stockton Briggle. And we did a--for CBS TV back in the 80s, we did a remake of The Alamo with James Arness and Brian Keith.THE ALAMO: THIRTEEN DAYS TO GLORY CLIP: News is that Santa Anna has crossed the Rio Grand. [crowd noise]What about Fannin and the boys from Goliad? Same with Houston, what about him?Both Fannin and Houston are on the march to come to our aidWhen do they get here, Jim?As of this moment..How about it Jim?As of this moment, we are on a battle alert. BALDWIN: ...and the Alamo Historical Society picketed the sets because they said that the two other men were old enough to play the fathers of their character. They were both long in the tooth for their role. So, I did a Western once. I did The Alamo for CBS, and it was memorable, but not for the right reasons.GARFIELD: I'm sorry. What was the name of the producer?BALDWIN: Stockton Briggle.GARFIELD: Right, of course, the Stockton Briggle. I once did a piece, that involved the director of the McLean Symphony Orchestra, whose name, as you know, is Dingwall Fleary, and that was a career highlight. BALDWIN: Well I'm always looking for names to stay in hotels under. And my favorite, one of my favorites was the great Mozart biographer who wrote the great books on Mozart. His name was Cuthbert Girdlestone.GARFIELD: Yeah, you know what, his name was actually Shecky Cuddlestein. And you know, he changed it at Ellis Island.BALDWIN: Real name was Phil Cohen.GARFIELD: Yeah. [laughs]BALDWIN: But I want to ask you--Bully Pulpit, how did that come about?GARFIELD: Well, it came about because I got fired...BROOKE GLADSTONE: Bob Garfield is out this week, and as many of you know by now, every week. GARFIELD: ...under the allegation that I had violated the WNYC'S anti-bullying policies. Not that I was a bully, per se, not that that nicety ever came through. As far as the world is concerned, I'm a bully, and, you know, to some degree canceled, but I'm certainly fired. And it was catastrophic in many, many ways: financially, reputationally. I am fighting it, and I probably will prevail, although there's no such thing as a slam dunk in this kind of law. But in the meantime, I still want to journalize. So a friend of mine, who was my co-host on a podcast that Slate did called Lexicon Valley...LEXICON VALLEY: From Washington, DC, this is Lexicon Valley, a podcast about language. I'm Bob Garfield with Mike Vuolo.GARFIELD: It was a wonderful podcast...LEXICON VALLEY: Today, Episode 64, titled “Yada Yada Yada: Europeans Don't Get Seinfeld,” wherein we discuss why the classic American sitcom doesn't translate. Hey, Mikey. Hey, Bobby. How you doing, buddy?Splendid, thank you. And your own self?I am great...GARFIELD: ...which we both--we left. He went and did one thing about Supreme Court decisions. I went to do another thing about MacArthur Genius laureates. And then it was handed over to a Columbia professor, a linguistics professor, named John McWhorter. Anyway, Mike Vuolo his name is, came to me and said, Look, I'm starting this company with my friend, Matt Schwartz, from NPR, and it's called Booksmart Studios, and we would like you to consider doing your thing for us. And I said, Yes! Yes! This is the best part about getting my ass fired and being humiliated and everything else that comes with my fate, now I can do exactly what I want--the same kind of social and political media criticism that I wanted to do, (I don't want to mischaracterize this), but without having to deal with, let's say, the internal politics of an organization, without having any kind of sort of received ideology that has to be at the bottom of it. I'm free to be me, you know, asking the kind of questions and making the kind of observations that I want to make. And that has been very liberating. You know, I wish I hadn't been fired, but I could not be more delighted to be doing this particular show because it's just been a fantastic experience and very well received among the 11 people who listen to it. BALDWIN: I had a show for quite a while. I was several years at NYC.HERE'S THE THING WITH ALEC BALDWIN: My first clip is from an interview with the legendary Barbra Streisand who talks here about how she wanted control of her films in a way that...BALDWIN: When the show ended, when I left NYC to go to iHeart and go from public radio to commercial radio, it was difficult because I was sad to leave behind, figuratively, the public radio audience. I like the public radio audience. And I was always getting--people would tell me how much they liked my podcast in New York more than anything else I was working on. It was kind of funny. But NYC was a place where--I'm a fan of public radio, but not all public radio stations are created equally. And NYC, which has a huge nut, they are, in the COVID era, I would imagine, obsessed with raising money. But NYC, of course, got into the kind of firing jag: Lopate had to go, Jonathan Schwartz had to go, and Hockenberry.I was given a mandatory set of questions that I had to ask Woody Allen. And I said to them, I said, now Woody Allen told me in my conversation with him--we had one conversation, and I said, you know, they're coming after me to ask unanswered questions. And I just find asking those questions--again, not that there's anything wrong with them, but it doesn't mean a good show. He's already been over this a thousand times. And they said, well, if you don't ask these questions, we're not going to air the show. I mean, I found the chuck. This is public radio. They said, if you don't ask the questions--the guy, whatever his name was. What was that guy who was in charge of content there?GARFIELD: I just, I see no need to bandy about names, Alec. Let's just leave them anonymous. BALDWIN: I'd love to put his name right up on the screen, but he was the one that said, yeah, if you don't ask these questions, we're not going to air the show. So in my mind, that was it, I was going to quit. I was out of there. And so, I said to Woody, they're demanding that I ask these questions. I apologize. This isn't at all what I had in mind. He said, listen, he said, don't worry about it. So we do the show. He was great. I mean, he was great, great, great.WOODY ALLEN: I was coming from a position--people were thinking, my god, this older person has seduced this young girl, and he's taking advantage of her. You know, it looked awful. I understood that. I mean, I can understand that. BALDWIN: And then we finished and I called my lawyer and I said, I'm out of here. They didn't care. So I just kind of took a deep breath and I said, you know something, I mean, just about anywhere has got to be better than here. Do I like being on commercial radio? There's benefits to it. Now, you're on commercial radio now as well. GARFIELD: I wish there were more commerce. it's an interesting model. We are on Substack, which is a platform for independent creators of content who are not in the employ of media companies to fend for themselves. You know, put their content out there and be paid by subscriptions by their followers. And Bully Pulpit is, in effect, a Substack talent. And at the moment, we are three shows. There's Bully Pulpit. There is Lexicon Valley, which Mike and I started, and McWhorter now does for us.MCWHORTER: Having a pronoun to mark nonbinary identity could be seen as pretty basic. It could be seen as something that a critical mass of people could agree is a moral advance if you think about history, if you think about what seems to be the case in all cultures.GARFIELD: Then there's Banished by an academic, a professor named Amna Khalid, which looks at what loosely is called “cancel culture” and looks at its implications for the society and so forth.KHALID: To what extent is this just kind of generating frankly b******t work and legislation to make a political point and just to kind of grind down the machinery and keep the conversation going around these issues? And to what extent do they genuinely think that they are going to be able to control the space that is higher education?GARFIELD: She really asks smart questions, and, you know, listens carefully to the answers. And it's something. I mean, when you listen to an episode, when you're done, your jaw aches because of the tension of this moment in our society. And yes, of course, in answer to your question, yes, you can subscribe to all of them for free at Booksmart Studios. BooksmartStudios.org. And if you ask me later, I'll also plug the shows.BALDWIN: [laughs] What are the benefits of the show you're doing now as compared to where you were before? GARFIELD: Well, I get to be me. I don't have to worry about other people's ideology, about their their red zones, you know, I don't have to worry about their aesthetic. I mean, collaboration is great, and I worked with extremely, extremely, extremely talented producers. But they weren't me, and there were times when I was stymied in my wishes for a particular piece of subject matter (often subject matter) or an approach, a line on a piece or something like that. And now I am free to either soar or f**k up all by myself. I'm free to be me, if you call that freedom.BALDWIN: Now, you had on one of the episodes your friend who you've known for many years, who did the 911 Museum documentary. Correct?GARFIELD: Yeah. Steve Rosenbaum.BALDWIN: Rosenbaum--the director or the producer or both?GARFIELD: Both. BALDWIN: And Michael Shulman, I remember that clearly he was the kind of protagonist of the piece.ROSENBAUM: I mean, he's quite brilliant in the way that lots of thoughtful New Yorkers are about images and sound and picture. He's just not a museum person in that he doesn't play by the rules...BALDWIN: I liked the film a lot and I just couldn't get enough of Shulman. I wanted to see more of Shulman.GARFIELD: Shulan. Shulan. BALDWIN: Oh, Shulan? Yeah, Michael Shulan. Sorry. So, you know Rosenbaum from where?GARFIELD: I've known him for, you know, six or seven hundred years. I was a--believe it or not, this is going to sound ridiculous, but before I got into the media criticism racket, I was an advertising critic. I was a, believe it or not, world famous advertising critic because I worked for Advertising Age, which was the global publication for media and marketing industry. And I passed judgment on new commercials and campaigns and print ads and so forth. And as such was--[laughs] it's crazy. “BOB GARFIELD: EXCELLENT RADIO MAN”: Good, old Bob Garfield is the best man in the whole wide world. Good, old Bob Garfield is very intelligent. Good, old Bob Garfield is the nicest man who ever lived. GARFIELD: You know, you know what it's like to walk down the street in Cannes during the movie festival in May and people turning their heads and going, [whispering]. Well, that's what would happen to me when I walked down the Croisette in Cannes in June for the advertising festival.BALDWIN: I thought you were going to say that that was what it was like when you walked down Madison Avenue in the 70s and 80s. That was your Croisette.GARFIELD: As you well know, Alec, as a native New Yorker, nobody makes eye contact with you on Madison, so.CHARLI XCX: Why you looking at me? Why you looking at me? All these  b*****s looking at me.GARFIELD: You know, it's easy to be anonymous walking down at North to South Street. Anyway, so he called me once to book me for a speaking gig, and we became friends. BALDWIN: You were a person who was immersed in the world of advertising. I used to do voiceovers in the early days with the Young & Rubicam and of course, my favorite piece of  Madison Avenue trivia, my favorite anecdote, was when someone said that BBDO (Batten, Barton, Durstine & Osborn) was the sound made by what? What was the joke?GARFIELD: A trunk falling down the stairs. And it was Fred Allen, said it on his radio show back in 1644.BALDWIN: Batten, Barton...GARFIELD: Durstine and Osborn, yeah. [laughs]BALDWIN: What's your media diet? I mean, I talked to a couple of people, all of them say the same thing, and I don't fault them for that. Their go to in the morning is The New York Times online. They're all reading The Times first and foremost. What's your media diet every day? What are you committed to listening to, reading every day? GARFIELD: Well, as we've discussed, the major thing that I consume it turns out, is Alec Baldwin movies, which is is getting to be a problem.GLENGARRY GLENN ROSS SPEECH: You see this watch? You see this watch?Yeah.That watch costs more than your car. I made $970,000 last year. How much you make? You see pal, that's who I am, and you're nothing. GARFIELD: You know, I read The New York Times. That's my first go. And then, because I'm always looking for story ideas, the other thing I read is everything. Now, one of the things I really miss, one of the things I really miss about On the Media is the producers in the aggregate had far more scope in their media diets than I did, and they would bring stuff that I otherwise would not have found. And, you know, sometimes it was from Atlantic or The New Republic or The Nation or some even less brand name publications, but far greater than I personally consumed. And now, because I have constantly to be on the lookout for ideas, for pieces and commentaries and essays, I just obsessively scroll everything. So the answer to your question changes hour by hour, but I'm just going to go with everything.BALDWIN: So again, the podcast is called Bully Pulpit. It can be found at Booksmart Studios? GARFIELD: BooksmartStudios.org. You can subscribe for free. You can pay $7 a month and get bonus content from Amna and John and from me. I write a weekly text column, which might be even funner for me than the audio pieces. You know, in my life, I've written 3 or 4,000 columns. That's really how I got started in this business. What we do, or at least what I do, is observe. I observe my ass off, try to look at what is happening in our society, and ask questions that for whatever reasons some are uncomfortable about asking. And I may sometimes seem polemical. But the key is I make an argument. I don't just say things as if they were received truth. I make an argument and the arguments are pretty strong and it's often kind of funny. Have you heard any of the pieces?BALDWIN: Yes. I listened to the one about the tortillas. I listened to one about the documentary. Yeah.GARFIELD: So, I mean, in two words and one of them being “transcendent,” how would you characterize Bully Pulpit from BooksmartStudios.org.BALDWIN: Almost transcendent. GARFIELD: [laughs]   BALDWIN: To get back to your media diet, no TV for you? You're not watching any TV news at all. That's hopeless to you. GARFIELD: Well, cable news is not news. It's just highly conflicted people arguing about the news, right? Fox News obviously is not news because it's just political propaganda and opposition research. And it's, you know, it's a cancer on the society. And the local news is, you know, people standing in front of police tape talking live from something that happened yesterday. So that's utterly useless. And unfortunately, local news reporting, it's all but disappeared. We are awash in national political reporting. But the collapse of the media industry has devastated, decimated, the journalism business everywhere in this country. In some places, there are vast deserts where there is no local news available. And you know who's behind that too? You know who is at the heart of that collapse? Well, the digital revolution in the first instance, because it bollixed up the advertising model and it created an endless glut of content and not enough advertising to support it. But then Facebook and Google snapped up everything. They own the advertising economy, and everybody else has to fight for scraps. So, on top of all of the other evils of Mark Zuckerberg that we began with, they have, more than any other institution including the Trump administration, eviscerated the news business here and around the world, and from this, I believe we shall never recover.BALDWIN:  You don't see any hope?GARFIELD: No, I mean, I'm in the despair industry, but there's not a lot I see. Let's just say the planet does not burn into a cinder, about which I'm also increasingly skeptical. I don't see the problems, the intractable problems, in the news business doing anything but getting worse and worse and worse. BALDWIN: The show is called Bully Pulpit. The site is BooksmartStudios.org. I'm especially interested in both the other podcasts--Banished, and what's the other one, Lexicon Valley?GARFIELD: Lexicon Valley. They both are transcendent. And also Alec, I should say I'll be at the Valley Forge Music Fair June 7th, 8th and 9th, and I'll be doing some summer stock in Meridian, Mississippi. I'm doing Music Man. It's long been a dream of mine. I will be playing the Shirley Jones character. BALDWIN: I'm so sorry to miss that. Let's record that. Anyway, my very best to you. I look forward to Bully Pulpit, Lexicon Valley, and Banished on BooksmartStudios.org.GARFIELD: Thanks, man. It's always a pleasure. BALDWIN: My pleasure. We'll talk to you down the road.GARFIELD: All right, we're done here. You now know what my conversations with Alec Baldwin tend to sound like and you also know more about the origins of this show. In due course, you will learn more about my WNYC ordeal. It is as frustrating, I promise you, to be muzzled as it was to be smeared in the first place, but I promise you in time the truth will emerge.Meantime, we encourage you to become a paid subscriber to Booksmart Studios, so you can get extra content from Bully Pulpit, Lexicon Valley and Banished. The big Bully Pulpit bonus is my weekly text column, which some have described as “like Bully Pulpit but you don't need earbuds.”Also, I can't emphasize this enough, if you like what you hear from our shows, please share with your peeps and go to iTunes to rate us. Those ratings to date are phenomenal across the board but scale matters a lot. So, please please weigh in. And I, of course, thank you very much.Bully Pulpit is produced by Mike Vuolo and Matthew Schwartz. Our theme was composed by Julie Miller and the team at Harvest Creative Services in Lansing, Michigan. Bully Pulpit is a production of Booksmart Studios. I'm Bob Garfield. Get full access to Bully Pulpit at bullypulpit.substack.com/subscribe

Todd Anthony is an award-winning verbal branding expert and the Executive Creative Director of Pinwheel Content. With more than 20 years of experience, he has worked at some amazing global creative agencies like Ogilvy, Young & Rubicam, J. Walter Thompson, as well as held creative leadership stints at big media companies such as CBS, Yahoo, and CNET.  In 2014, Todd created Pinwheel, a creative agency focused on brand storytelling and content marketing. He has worked with some incredible clients including Johnson & Johnson, Fitbit, Experian, Nokia, and Amazon. He has also helped launch and nurture young startup brands.  In this episode of the Smart Business Revolution Podcast, John Corcoran interviews Todd Anthony, the Executive Creative Director of Pinwheel Content, about his journey to the Czech Republic and back to the US, and how he built a top creative agency. Todd explains how he got started in copywriting and shares his experience working at companies including Ogilvy and Yahoo.

Primera entrevista de esta nueva temporada y esta vez vamos a hablar sobre el retoque digital y fotografía de producto con Jose Marmol. Jose es un fotógrafo y retocador profesional que actualmente tiene su base en Madrid. Ha trabajado como retocador en grandes agencias de publicidad como McCann y Young&Rubicam, hasta que en 2012 decidió dedicarse a la fotografía de producto e interiores.En este tiempo como fotógrafo de producto ha trabajado con marcas como Marqués de Riscal, Ron Matusalem, Ron Diplomatico, Restaurantes Lateral, entre otros muchos proyectos.Durante la entrevista Jose nos va a contar unos cuantos trucos para poder hacer composiciones realistas en Photoshop, ademas de todo su flujo de trabajo y edición a la hora de hacer fotos de botellas.Te animo a que sigas el trabajo de Jose, porque la verdad es un verdadero gusto ver sus creaciones. Puedes verlo en sus páginas web:http://www.josemarmol.pro/http://www.josemarmol.es/Además de seguirlo en Instagram como: @jose_marmol Te animo a que si quieres seguir aprendiendo de fotografía comercial y gastronómica, te apuntes a mi canal de Patreon, donde por menos de 0,30€ al día, tienes acceso a todos los cursos on-line que estaré creando, además de contenidos semanales que incluyen sesiones de estudio y edición, herramientas de marketing y empresas, un Vlog donde verás el día a día de mi profesión, directos y muchas cosas más.Si quieres formar parte de esta nueva plataforma, puedes apuntarte ya en este enlace:https://www.patreon.com/gastrofotografoAdemás recuerda que hoy a las 20:00 horas de Madrid, estaré en Twicth en un directo donde haremos edición fotográfica tanto en Capture One como en Lightroom, no te lo pierdas. Aquí tienes el enlace a mi canal para poder verlo: https://www.twitch.tv/gastrofotografoSi quieres proponer algún tema para el podcast o te ha surgido alguna duda tras este episodio, te animo a que me escribas a mi dirección de correo adrian.alonso@gastrofotografo.com. También puedes seguir mi trabajo a través de mi cuenta de Instagram Gastrofotografo.Muchas gracias por escuchar este episodio del podcast, y sobre todo por vuestras valoración y comentarios en las plataformas en la que escucháis estos podcasts, que la verdad nos ayuda mucho a seguir creciendo y cada vez llegar a más gente.Hasta el próximo programa… Nos vemos.

En este episodio me acompaña Pepe Montalvo, considerado como uno de los mejores Publicistas y Creativos de México. Con 28 años de experiencia en la industria, ha formado parte de agencias como: Oscar Leal, Young & Rubicam, Montenegro, Saatchi, Ogilvy, Leo Burnett y actualmente en su propia agencia en Montalvo. A lo largo de su carrera ha recibido múltiples premios en los festivales más prestigiados, como Cannes Lions, Clío Awards, el Ojo de Iberoamérica, Effie Awards, entre otros. Actualmente su agencia lidera la publicidad de marcas como Indio, Museo de Memoria y Tolerancia, Fantasías Miguel, Moleskine, Larousse y Gandhi, de esta última su campaña publicitaria es considerada como una de las más queridas por el consumidor mexicano. Pepe nos comparte en este capítulo, como fueron sus inicios en el mundo de la publicidad, hablamos también de mitos y realidades de la creatividad, buscando la manera de como estimularla y aplicarla en nuestras actividades cotidianas. Abordamos también de como fue el proceso para la apertura de su propia agencia, desde 0 hasta la presencia que tiene el día de hoy en la industria. No olvides suscribirte al canal de Rompiendo la Caja y seguirnos a través de nuestras redes sociales en Instagram y Facebook. Recuerda que entre más seguidores formemos parte de la comunidad, mayor será el alcance y posibilidad de seguir subiendo contenido de calidad. ¡Atrévete a seguir Rompiendo la Caja!

I remember my days in corporate America and can say with conviction that nothing compares to the tactical training you receive in a large enterprise. Our guests today, Ilene Rosenthal, is an industry veteran who took her experience working at Young & Rubicam to carve out a niche consulting practice. Ilene now offers fractional CMO services through her agency, White Space Marketing.About Ilene Rosenthal Ilene Rosenthal is the Owner and CEO of White Space Marketing Group, LLC—a career culmination of her experience in the marketing and advertising arena. Ilene’s extensive history as a hybrid marketing expert is the foundation for the proven, on-the-ground, in-market marketing strategy and planning for mid-market B2B and B2C companies. Ilene’s accomplishments span the healthcare, financial and tax services, building and manufacturing, human resources, and not-for-profit industries. Her brand resume includes Kraft Foods, AT&T, Merck, J&J, Pfizer/Warner-Lambert, SAP, American Home Products—among others. Ilene received a Bachelor of Arts in Government Studies from Clark University and an MBA in Marketing from New York University-Leonard N. Stern School of Business.

“I’m a very passionate person,” says San-Juan-born Cindy Golbert, 77, who has just begun a new Vlog called  Original Cin (https://www.youtube.com/watch?v=k972fDJ5ekQ&feature=youtu.be).  Passion informs all of her  reinventions throughout her lifetime as she moved from beginner at Young & Rubicam to tennis pro, to PR for a jet set hotel, to real estate, to aerobics instructor (“I was the Jane Fonda of Puerto Rico!”), to fashion designer,  to furniture restorer, to property manager, and through a variety of marriages.“The opportunities for reinvention are not just career-based, you can reinvent how you think and how you react to situations.” What she loves is watching the shy, unsure woman hide in the back of aerobics class eventually migrate to the first row as she gains confidence or restoring a broken heirloom to look like new. “My motto is, 'Leave people and places better than you found them,’” she says.

Ready-to-drink (RTD) beverages is a category where consumers are continually demanding more from the brands they bring into their homes and lives — especially Gen Z. Features, benefits, and ingredients are table stakes, and as the natural products industry continues to become increasingly competitive, Brand has become more important. How a brand operates in relation to employees, environmental footprint, and business ethics that are paramount to this group. Straight from the center of the naturals universe in Denver Colorado - join Linda Appel Lipsius (Co-Founder of Teatulia) and I as we cover everything people, planet, and profitability and how a B-Corp certification helps brands like Teatulia lean into their missions. Learn why Linda says “Gen Z will save the world."In this episode we learn:Linda’s journey and aha moment creating the Teatulia brand.What Gen Z and Millennials expect from brands and employers right now.That investment in company culture and employees can have a higher than expected ROI than other typical “benefit” investments.What a B-Corp is: It’s importance to and impact on business.How the tips and tools that B-Corp provides can help brands become better business leaders.About trends in beverage, functional ingredients, and innovation in powdered/crystalized beverages.About Linda Appel Lipsius:Linda Appel Lipsius is the Co-Founder of Teatulia Organic Teas. Since 2006, she’s been working with her partners in Bangladesh to bring premium, 100% Organic, direct-sourced teas & herbs to the United States. Teatulia produces innovative, delicious & award-winning hot teas, foodservice iced teas & canned RTD teas that are sold throughout the U.S in grocery, foodservice, and online. Lipsius has built a universally-respected brand known for doing things better. From the 3,000-acre regenerative tea garden itself to Teatulia’s stunningly sustainable packaging to the long list of awards Teatulia has received for quality and using business as a force for good. Named one of Food & Wine/ Fortune’s 20 Most Innovative Women in Food & Wine, one of Denver Business Journal’s Outstanding Women in Business, and a frequent public speaker, she is a leading voice on topics ranging from entrepreneurship to sustainable business practices to the food & beverage industry in general.In 2012, Linda also started the mama 'hood,a resource for new & expecting moms & their families, and opened Teatulia Tea & Coffee Bar next door to Teatulia’s Denver Headquarters. Previously, Linda was VP International with Orange Glo International (OGI) - makers of OxiClean, Kaboom, Orange Glo and Orange Clean - and Account Manager for Young & Rubicam. A Denver Native, she earned her Bachelor's Degree in Political Science from Columbia University in New York City and her MBA in Finance from New York University before moving to Washington, DC, London, Los Angeles then back to Denver. She currently lives in downtown Denver with her filmmaker husband and her two children. In her spare time, Linda hangs with her kiddos, escapes to the mountains, devours movies & books, runs, cycles and practices yoga to keep her head & heart clear.LinkedIn: https://www.linkedin.com/in/linda-appel-lipsius/ Email: Linda@teatulia.comShow Resources:Teatulia - Organic hot and ready-to-drink (RTD) teas and beverages. Teatulia’s single-garden direct, sustainably grown teas hail from our very own tea garden in the Tetulia region of Northern Bangladesh. We created a new tea-growing region, nestled between Assam and Darjeeling at the base of the Himalayas, that has introduced the unique flavor profile of Bangladesh teas to the rest of the world.B-Corp - Certification for businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.Athleta - Clothing that integrates performance and technical features for active women and girls. A division of the GAP.Jeni’s Ice Cream - An artisan ice cream company headquartered in Columbus, Ohio. Jeni's has over 40 branded 'scoop shops', and retail distributors nationally.Built from the ground up with superlative ingredients.Wisdom Supply Co - Environmental office and school supplies. “We curate + design products that prevent waste, for good. Waste is a design flaw."Patagonia - An American clothing company that markets and sells outdoor clothing. The company was founded by Yvon Chouinard in 1973, and is based in Ventura, California.Kehe Distributors - With more than 5,500 employee-owners and a 16-distribution center network across North America, we’re one of the largest and most respected national fresh, natural & organic, and specialty food distributors.Kroger - an American retail company founded by Bernard Kroger in 1883 in Cincinnati, Ohio. It is the United States' largest supermarket by revenue, and the second-largest general retailer, operating nearly 2,800 stores.Costco - An American multinational corporation that operates a chain of membership-only warehouse clubs. Everything you could want including a $1.50 hot dog!Rise Coffee -  A New York-based nitro cold brew coffee company specializing in nitrogen-infused organic coffee and sourcing Fair Trade organic beans from Peru's Chanchamayo Valley Episode Sponsor - Retail Voodoo:A branding firm building, growing, and evolving brands in the food, beverage, wellness, and fitness industry. If your brand is in need of positioning, package design, or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com 

On this episode the Crew goes behind the scenes with New York Times bestselling author Ted Bell. The author of 10 consecutive New York Times best sellers and former advertising executive, Ted Bell began his advertising career in the 1970's as a junior copywriter at Doyle Dane Bernbach (DDB), New York. At the age of 25, he sold his first screenplay to Hollywood, as well as became the youngest vice-president in the storied history of DDB. In 1982, he joined Leo Burnett Co., Chicago, as a creative director. Four years later, at the age of 40, he was named President, Chief Creative Officer where he was credited with developing numerous innovative and award-winning advertising campaigns. In 1982, Bell joined Young & Rubicam, London, and in 1991 became the Vice Chairman and Worldwide Creative Director. Bell has won every award the advertising industry offers, including numerous Clios and Cannes Gold Lions, and while at Young & Rubicam, the Grand Prix at the Cannes Festival. In 2001, Bell retired to write full time. He has 10 consecutive New York Times Bestsellers to his credit: The Alex Hawke series of spy thrillers published by HarperCollins and the young adult targeted time travel adventure series, Nick of Timeand The Time Pirate published by St. Martins Press. Don't forget to subscribe to our channel, hit the "LIKE" button, and leave a comment. And if you want to learn more about the guys from The Crew or see additional author interviews, visit us at http://www.thecrewreviews.com Follow us on social media: Twitter | https://twitter.com/CREWbookreviews Instagram | https://www.instagram.com/thecrewreviews Facebook | https://www.facebook.com/thecrewreviews/  

Formerly the Creative Director / Head of Art of agency powerhouses such as Grey, Saatchi & Saatchi, and Young & Rubicam along with boasting accolades across the Cannes Lions, Clio, and Diente Awards, Maureen Hufnagel is one of Argentina’s most renowned women directors. In addition to her illustrious agency background, she has also worked as a photographer on campaigns for leading brands - including Nike’s “Hoody On Moments” - and was named the “International Champion of the Absolut Lomo Competition” (from a pool of 27,000 photographers worldwide). These experiences curating talented teams and elevating narratives with stylized aesthetics and humor led her to the advertising landscape, where she’s currently represented by production company LANDIA for commercial directing. In her free time, she enjoys attending as many film festivals as possible. Although Maureen's based in Buenos Aires, she travels all year and shoot worldwide mostly in the US and Europe. https://www.landia.com/director/maureen-hufnagel/los-angeles/ https://www.instagram.com/maureenhuf  

Dario Paniagua "For a couple of years, I see some kind of obsession with markers, iPads, and tools and less interest in the things that really matter.  That’s why my commitment is to help amateur scribers become professional Visual Thinkers, by creating premium courses and content that deliver the knowledge that counts: Telling stories, proper layout, selective listening, PIGS animated maps and of course Visual Metaphors. Dario Paniagua hails from Buenos Aires, Argentina, and worked in the advertising industry at Young & Rubicam and Saatchi & Saatchi before transitioning to what he truly loves: Graphic Recording and coaching other visual practitioners.  He has authored two books, "Visual Speaking like a Boss" and "Visual Metaphors Inspirational Workbook". Since 2003, he has lived in Lecco, Italy and gives workshops live and online. I help and coach scribers through my courses here: https://www.dariopaniagua.com/ I constantly share free content with the community here: https://www.youtube.com/c/dariopaniagua https://www.linkedin.com/in/dariopaniagua/ I upload random doodles here: https://www.instagram.com/dariobreadandwater/ COUPON CODE The link to the coupon for my last course about "PIGS (Post-It Graphic-recording Scene) Taking you graphic Recording to the Next Level" for your podcast audience is this:  https://www.dariopaniagua.com/offers/Ng2tHtjT?coupon_code=YURIPODCAST It consists of 46 euro off the total course price, which represents a 10% discount. for those who buy the course in the next 7 days and put YURIPODCAST as the code. This bonus expires on April 6, 2020. SUPPORT THE PODCAST This show is brought to you by the Visual Thinking and Sketchnoting Boot Camp online course. This unique and highly practical signature course will teach you all the necessary elements that you need to employ visual thinking for your profession. With the help of the course, you will boost your thinking and communication skills as well as improve your productivity and effectiveness. Find more information at https://www.udemy.com/course/visual-thinking-and-sketchnoting-boot-camp/?referralCode=D0574A03FF3E6CADC63F Subscribe to Yuri's newsletter: http://eepurl.com/gWi_if

When Alice Sylvester exited the agency side of advertising, she witnessed both the emergence of market research and the explosion of digital advertising. Now as marketers embrace multi-touch attribution for media, will we see a day where brand and media metrics meet in the middle? Hear her thoughts on privacy changes leading to an attribution apocalypse – and what’s next.   Guest bio: Alice Sylvester has held a variety of research and planning positions at major advertising agencies including DraftFCB, Young & Rubicam, Leo Burnett, and J. Walter Thompson. She was Chairman of the Board for the Advertising Research Foundation, a member of the Editorial Review Board of the Journal of Advertising Research, and was recently inducted into the Marketing Research Council Hall of Fame.   She has chaired the David Ogilvy Awards for Research Excellence, as well as The Emotional Response to Advertising Initiative. Alice is a co-author of Advertising in the Mind of the Consumer.   She’s currently a partner at Sequent Partners where she is involved in industry ROI initiatives, new media metrics development, and cross media measurement.   She is also the content producer for Attribution Accelerator held in October in New York City.       Key takeaways: [2:00] I introduce today’s guest, Alice Sylvester, and ask her about how she came to be where she is today. [6:36] I mention the dual roles of advertising — brand preference and sales impact, both of which can negatively affect each other — and ask Alice if she sees any way or any value in resolving this divide. [8:41] I mention a chat I had with a Capital One exec who has been doing brand lift studies and hopes to one day be able to pinpoint the KPIs responsible for brand love. Alice details why she thinks that we don’t have the data to answer these questions today. [12:52] Alice outlines where she sees multi-touch applications fitting into the current landscape of customer journeys as well as the promises it makes. [15:04] Has the industry gone too far with regards to attribution and privacy? Alice touches on privacy issues and coming regulations and what she calls the attribution apocalypse. [16:15] Some unfulfilled promises of attribution. [18:24] I’ve noticed that clients who don’t or won’t do attribution often have a lack of trust in where the data comes from and how it’s attributed. Alice and I discuss the possibility of breaking out of the confines of confidentiality and standardizing the process, or parts of it. [24:05] Alice offers that even if we understand the limitations of the datasets, attribution is something people should definitely jump into. Don’t wait for perfection! [26:02] In the past 10 years, even if it may seem that marketers have had reduced choices in terms of ad placement, Alice finds that digital out-of-home has offered a wealth of possibilities that were none existed before, however, there may less experimentation — everybody in the industry is stressed and overworked. [27:44] A.I. as a tool to alleviate oversight and optimization workloads — and a scary prospect for Alice as a creative person. [29:31] Is the agency of the future just a janitor, turning the lights on and making sure the machine works? [30:54] On the worth of continued measurements, Alice offers the example of a 12-year-old: you don’t know how they feel about your brand, but in four years they may be making purchases. The customer base always replenishes itself and changes. [33:45] Are we moving more towards a short term marketing environment? Alice offers that we’ve been in one for 20 years and touches on why and how attribution can help. [36:48] How much of a marketing budget should be devoted to metrics? Alice has an interesting answer. [38:40] Alice offers up some parting advice: get ready to face privacy restrictions on a mass scale and how it’s going to change the data landscape. I thank Alice for coming on the podcast and sharing so much of her experience.   Be sure to tune in for the next episode and thanks for listening!   Connect with our guest: Alice K. Sylvester at Sequent Partners Alice K. Sylvester on LinkedIn   Mentioned in this episode: C3 Metrics   About your host: Jeff Greenfield is the Co-Founder and Chief Attribution Officer of C3 Metrics. As the chief architect of the platform, Greenfield worked directly with the former CEO and Chairmen of Nielsen to solve advertising’s Attribution problem.   Greenfield’s history of technology and marketing initiatives have served blue-chip clients including GlaxoSmithKline, Kimberly-Clark, Sony BMG, Black & Decker, Forest Labs, Plum Creek, and more.   Prior to co-founding C3 Metrics, Greenfield was a recognized thought leader in the area of Branded Content as publisher of Branded Entertainment Monthly, a joint effort with VNU Media, detailing industry statistics, gaps, and trends. He’s been a featured speaker at NAPTE, The Next Big Idea, and a news source in: The New York Times, The Washington Post, The Wall Street Journal, ABC, CBS, CNET, and Investor’s Business Daily.   Greenfield studied Biochemistry at the University of Maryland, holds dual degrees from Southern California University of Health Sciences and is an instrument rated pilot.   Jeff Greenfield at C3 metrics Jeff Greenfield on LinkedIn Jeff Greenfield on Twitter   Quotes (edited): “Media test was a very, very hard measure of performance: you either moved stuff off the shelf, or you didn’t.” — Alice K. Sylvester   “There are no people in media, it’s just big numbers. Account planning is the opposite.” — Alice K. Sylvester   “Originally everything was market-mix modeling.” — Alice K. Sylvester   “We are not at the stage where we can measure brand growth through analytic review of KPIs and behavioral responses.” — Alice K. Sylvester   “We’re still in adolescence on all this stuff, but it will get better.” — Alice K. Sylvester   “You have to separate the ideal and the promise of attribution from today’s practice because we know that there are some enormous holes in the journey, with the walled gardens of Amazon and social.” —  Alice K. Sylvester   “Everybody in the advertising industry is stressed and overworked.” — Alice K. Sylvester   “I hear people say long-term is one or two years and that’s crazy! Long-term on a brand build is 10 years, 20 years, 50 years.” — Alice K. Sylvester

When Jim Spaeth co-founded Sequent Partners, he had no idea how much the business of measurement would change. After serving as President of the ARF and decade developing new research tools he could not dream of doing anything else. Hear how (and why) he’s embracing industry change. Guest bio: Jim Spaeth, is co-founder of Sequent Partners, the foremost thought leadership consultancy for brand and media measurement, and ROI.  Prior to co-founding Sequent Partners, Jim served for seven years as president of the Advertising Research Foundation. Under Jim’s leadership, the ARF expanded its scope to incorporate all aspects of market research practice on a global basis, including marketing and media, ROI, CRM, brand valuation, digital marketing, and the transformation of the research function to a discipline focused on the value creation.   Prior to his leadership role at the ARF, Jim spent over a decade developing new research tools to improve client’s business performance, and led media research and planning functions at General Foods, and Young & Rubicam, an inductee into the Market Research Council Hall of Fame in 2016, he was honored by the Advertising Research Foundation in 2017, when he received the Erwin Ephron Demystification Award.   He is the co-author of Market Research Matters and numerous articles, as well as a frequent conference speaker. Jim’s a true student of measurement and that’s why I’m excited he’s here with us today.   Key takeaways: [2:00] I introduce today’s guest, Jim Spaeth, and asks him about how he came to be where he is today. [7:06] Jim touches on why attribution came to surpass marketing mixed modeling and how it has evolved into the ability to read today and make a change tomorrow. This quick turnaround time and this agility are responsible for attribution’s current spike in popularity — and some of the mistakes and omissions newcomers tend to do! [11:17] I highlight a point made by Jim that attribution is an offshoot of media mix and marketers need to be involved, not just data scientists who don’t have any knowledge of the previous 30-40 years of marketing data analysis. [12:50] Jim shares an example of how he approaches building a mental model for their business with a client and which KPI he helps them pick out and why. Understanding how your business operates is the starting point to any kind of marketing strategy — including attribution. [16:48] Ignoring history will lead to avoidable mistakes, I point out the Netflix problem: “too much is like not enough.” [18:25] Jim uses an example to underscore one of the big issues with data gaps on the publisher side: the missing variable bias. [24:34] Marketers used to be idea people, they would spend time building their customer avatar and fleshing out strategies, but there has been a shift towards the data-driven marketer, which is much more akin to finance. I ask Jim why there is no love for attribution in finance? [26:31] Jim and I discuss the ideal organizational place of attribution. [28:09] Is Insights a wizard? [29:02] Jim and I dive into what we see as the future of attribution, despite the missing variable bias and a few caveats. [37:09] Before closing out, Jim makes a special mention of the value of creative. [39:07] I thank Jim for coming on the podcast and sharing so much of his experience.   Be sure to tune in for next episode and thanks for listening!   Connect with our guest: Jim Spaeth at Sequent Partners Jim Spaeth on LinkedIn   Mentioned in this episode: C3 Metrics Sequent Partners Advertising Research Foundation Book: Market Research Matters: Tools and Techniques for Aligning Your Business, by Jim Spaeth   About your host: Jeff Greenfield is the Co-Founder and Chief Attribution Officer of C3 Metrics. As the chief architect of the platform, Greenfield worked directly with the former CEO and Chairmen of Nielsen to solve advertising’s Attribution problem.   Greenfield’s history of technology and marketing initiatives have served blue-chip clients including GlaxoSmithKline, Kimberly-Clark, Sony BMG, Black & Decker, Forest Labs, Plum Creek, and more.   Prior to co-founding C3 Metrics, Greenfield was a recognized thought leader in the area of Branded Content as publisher of Branded Entertainment Monthly, a joint effort with VNU Media, detailing industry statistics, gaps, and trends. He’s been a featured speaker at NAPTE, The Next Big Idea, and a news source in: The New York Times, The Washington Post, The Wall Street Journal, ABC, CBS, CNET, and Investor’s Business Daily.   Greenfield studied Biochemistry at the University of Maryland, holds dual degrees from Southern California University of Health Sciences and is an instrument rated pilot. Jeff Greenfield at C3 metrics Jeff Greenfield on LinkedIn Jeff Greenfield on Twitter   Quotes (edited): “Facebook has attribution, Amazon has attribution, marketers feel like they have to have it but they don’t really understand it!” — Jeff Greenfield   “Attribution is the manifestation of a dream we’ve had for a long time.” — Jim Spaeth   “Garbage in, garbage out; bad data is going to end up with bad results.” — Jeff Greenfield   “When somebody just approaches this with a lot of data and they throw machine learning at it, or any analytic technique thoughtlessly, God knows what you’ll come up with!” — Jim Spaeth   “It’s science, and it starts with a hypothesis and then you bring in the data and you prove it or disprove it and in an iterative process you refine it until you have a model that’s validated in its ability to predict.” — Jim Spaeth   “The biggest issue is that there is no transparency into the data, or into the methods, there is a need for an industry laboratory.” — Jim Spaeth   “Attribution is measuring in-market performance for specific creative executions.” — Jim Spaeth  

O Reclame Rio é uma grande conversa, onde trazemos as principais notícias da semana sobre televisão, humor, cinema, música, tecnologia, memes e tudo mais que tiver passado pela sua timeline. Pra ajudar nesse bate-papo sempre temos uma celebridade e um representante do mercado publicitário. Neste episódio tivemos o VP de Criação da Young & Rubicam Brasil, Rafael Pitanguy e a atriz da série Irmandade da Netflix, Naruna Costa.

Hoy hablamos con Santiago Lucero. Santiago es el Director de Estrategia y Creatividad para el Cono Sur y Latinoamérica de Facebook. Antes de eso, ejecutivo de cuentas para Unilever. Luego trabajaste en el canal de televisión para niños, BIG CHANNEL, como gerente del departamento de promociones. En 1996 decides irte en busca de una carrera más creativa. En ese mismo año, fuiste contratado por Agulla & Baccetti como redactor, donde trabajaste durante un año y medio para clientes como Itau Bank, Channel 9, Telecom, Renault, etc. 0. Este es un punto de inflexión en tu carrera ¿verdad? En 1997 fue contratado por Young & Rubicam, donde trabajó como redactor senior durante más de un año. Durante este período de tiempo trabajó en clientes como: Suchard (Milka), Apertura Magazine, Disco Supermarkets y Chanel 13. En 1998 regresó a Agulla & Baccetti, donde tuvo mucho éxito en su trabajo como creativo. Tus trabajos más importantes fueron: "Gueropa" y "Nonono" para Renault Clio / MTV; "Bebé" para Telecom; "Meteorito" para Arnet, "Trilogía" (Lázaro, María Magdalena y Pilatos) también para Renault Clio, ¨Espy ¨ para Sanyo, y ¨Cucaracha¨ para MTV Estas campañas lo hicieron muy conocido no solo en el mercado local, sino también en El regional. Santi recogió varios premios nacionales e internacionales. Multitud de Premios: Lápiz de oro ARGENTINA Lápiz platino ARGENTINA MARTIN FIERRO Círculo creativo argentino CANNES LIONS, ORO CANNES LIONS, PLATA CANNES LIONS, BRONCE https://www.linkedin.com/in/santiagolucero/

The Creative Brief is the blueprint of a marketing communications effort. It provides guidance and vision for all the disciplines required to construct a successful integrated campaign—Research, Strategy, Account Management, Creative, Media, Production, PR, Social, Search, and Experiential. Unfortunately, most briefs are poorly crafted, overly long and often ignored. An effective brief, by contrast, inspires collaborative excellence among all involved in the process. In an era when brands bring together multiple agencies to execute an integrated campaign, clear and effective Creative Briefs are more important than ever. ----more---- About Michael Lynch's guest: Jim Copacino is Co-Founder and Chief Creative Officer of Copacino+Fujikado in Seattle He began his career in New York at DDB and Young & Rubicam, before moving west to Chiat/Day Seattle. He subsequently served as Creative Director at Cole & Weber and McCann-Erickson before co-founding Copacino+Fujikado in 1998. C+F has created high-impact campaigns for many regional and national brands including the Seattle Mariners, Holland America Line Cruises, Ste. Michelle Wine Estates, REI, Premera Blue Cross, Visit Seattle, and the Seattle Aquarium. In 2013, C+F was named an Advertising Age Agency of the Year for the Northwest region. Spanning nearly four decades, Jim’s work has been recognized in every major advertising creative competition, including the Cannes Advertising Festival, The One Show, The Clio Awards, Communication Arts, the New York Art Directors and The OBIE awards. Jim has also received lifetime achievement honors from three different organizations—the American Marketing Association, the American Advertising Federation and Marketing magazine. A graduate of Ohio University, he currently serves on the Board of Trustees of the Seattle Repertory Theatre and the advisory board of Seattle Children’s Research Institute.  __________________________________________ WVU Marketing Communications Today is hosted by Michael Lynch from West Virginia University which is a program on the Funnel Radio Channel.     

SPEAKERS Peter Georgescu Chairman Emeritus, Young & Rubicam; Philanthropist; Author, Capitalists, Arise! In Conversation with Bobbi Silten Managing Director, Shared Value Initiative; Former EVP of Talent and Sustainability, Gap Inc. Introductions by Joe Epstein Past Chair, Commonwealth Club Board of Governors This program was recorded in front of a live audience at The Commonwealth Club of California in San Francisco on October 8th, 2019.

When Alice Sylvester exited the agency side of advertising, she witnessed both the emergence of market research and the explosion of digital advertising. Now as marketers embrace multi-touch attribution for media, will we see a day where brand and media metrics meet in the middle? Hear her thoughts on privacy changes leading to an attribution apocalypse – and what’s next.   Guest bio: Alice Sylvester has held a variety of research and planning positions at major advertising agencies including DraftFCB, Young & Rubicam, Leo Burnett, and J. Walter Thompson. She was Chairman of the Board for the Advertising Research Foundation, a member of the Editorial Review Board of the Journal of Advertising Research, and was recently inducted into the Marketing Research Council Hall of Fame.   She has chaired the David Ogilvy Awards for Research Excellence, as well as The Emotional Response to Advertising Initiative. Alice is a co-author of Advertising in the Mind of the Consumer.   She’s currently a partner at Sequent Partners where she is involved in industry ROI initiatives, new media metrics development, and cross media measurement.   She is also the content producer for Attribution Accelerator held in October in New York City.       Key takeaways: [2:00] I introduce today’s guest, Alice Sylvester, and ask her about how she came to be where she is today. [6:36] I mention the dual roles of advertising — brand preference and sales impact, both of which can negatively affect each other — and ask Alice if she sees any way or any value in resolving this divide. [8:41] I mention a chat I had with a Capital One exec who has been doing brand lift studies and hopes to one day be able to pinpoint the KPIs responsible for brand love. Alice details why she thinks that we don’t have the data to answer these questions today. [12:52] Alice outlines where she sees multi-touch applications fitting into the current landscape of customer journeys as well as the promises it makes. [15:04] Has the industry gone too far with regards to attribution and privacy? Alice touches on privacy issues and coming regulations and what she calls the attribution apocalypse. [16:15] Some unfulfilled promises of attribution. [18:24] I’ve noticed that clients who don’t or won’t do attribution often have a lack of trust in where the data comes from and how it’s attributed. Alice and I discuss the possibility of breaking out of the confines of confidentiality and standardizing the process, or parts of it. [24:05] Alice offers that even if we understand the limitations of the datasets, attribution is something people should definitely jump into. Don’t wait for perfection! [26:02] In the past 10 years, even if it may seem that marketers have had reduced choices in terms of ad placement, Alice finds that digital out-of-home has offered a wealth of possibilities that were none existed before, however, there may less experimentation — everybody in the industry is stressed and overworked. [27:44] A.I. as a tool to alleviate oversight and optimization workloads — and a scary prospect for Alice as a creative person. [29:31] Is the agency of the future just a janitor, turning the lights on and making sure the machine works? [30:54] On the worth of continued measurements, Alice offers the example of a 12-year-old: you don’t know how they feel about your brand, but in four years they may be making purchases. The customer base always replenishes itself and changes. [33:45] Are we moving more towards a short term marketing environment? Alice offers that we’ve been in one for 20 years and touches on why and how attribution can help. [36:48] How much of a marketing budget should be devoted to metrics? Alice has an interesting answer. [38:40] Alice offers up some parting advice: get ready to face privacy restrictions on a mass scale and how it’s going to change the data landscape. I thank Alice for coming on the podcast and sharing so much of her experience.   Be sure to tune in for the next episode and thanks for listening!   Connect with our guest: Alice K. Sylvester at Sequent Partners Alice K. Sylvester on LinkedIn   Mentioned in this episode: C3 Metrics   About your host: Jeff Greenfield is the Co-Founder and Chief Attribution Officer of C3 Metrics. As the chief architect of the platform, Greenfield worked directly with the former CEO and Chairmen of Nielsen to solve advertising’s Attribution problem.   Greenfield’s history of technology and marketing initiatives have served blue-chip clients including GlaxoSmithKline, Kimberly-Clark, Sony BMG, Black & Decker, Forest Labs, Plum Creek, and more.   Prior to co-founding C3 Metrics, Greenfield was a recognized thought leader in the area of Branded Content as publisher of Branded Entertainment Monthly, a joint effort with VNU Media, detailing industry statistics, gaps, and trends. He’s been a featured speaker at NAPTE, The Next Big Idea, and a news source in: The New York Times, The Washington Post, The Wall Street Journal, ABC, CBS, CNET, and Investor’s Business Daily.   Greenfield studied Biochemistry at the University of Maryland, holds dual degrees from Southern California University of Health Sciences and is an instrument rated pilot.   Jeff Greenfield at C3 metrics Jeff Greenfield on LinkedIn Jeff Greenfield on Twitter   Quotes (edited): “Media test was a very, very hard measure of performance: you either moved stuff off the shelf, or you didn’t.” — Alice K. Sylvester   “There are no people in media, it’s just big numbers. Account planning is the opposite.” — Alice K. Sylvester   “Originally everything was market-mix modeling.” — Alice K. Sylvester   “We are not at the stage where we can measure brand growth through analytic review of KPIs and behavioral responses.” — Alice K. Sylvester   “We’re still in adolescence on all this stuff, but it will get better.” — Alice K. Sylvester   “You have to separate the ideal and the promise of attribution from today’s practice because we know that there are some enormous holes in the journey, with the walled gardens of Amazon and social.” —  Alice K. Sylvester   “Everybody in the advertising industry is stressed and overworked.” — Alice K. Sylvester   “I hear people say long-term is one or two years and that’s crazy! Long-term on a brand build is 10 years, 20 years, 50 years.” — Alice K. Sylvester

When Jim Spaeth co-founded Sequent Partners, he had no idea how much the business of measurement would change. After serving as President of the ARF and decade developing new research tools he could not dream of doing anything else. Hear how (and why) he’s embracing industry change.   Guest bio: Jim Spaeth, is co-founder of Sequent Partners, the foremost thought leadership consultancy for brand and media measurement, and ROI.  Prior to co-founding Sequent Partners, Jim served for seven years as president of the Advertising Research Foundation. Under Jim’s leadership, the ARF expanded its scope to incorporate all aspects of market research practice on a global basis, including marketing and media, ROI, CRM, brand valuation, digital marketing, and the transformation of the research function to a discipline focused on the value creation.   Prior to his leadership role at the ARF, Jim spent over a decade developing new research tools to improve client’s business performance, and led media research and planning functions at General Foods, and Young & Rubicam, an inductee into the Market Research Council Hall of Fame in 2016, he was honored by the Advertising Research Foundation in 2017, when he received the Erwin Ephron Demystification Award.   He is the co-author of Market Research Matters and numerous articles, as well as a frequent conference speaker. Jim’s a true student of measurement and that’s why I’m excited he’s here with us today.   Key takeaways: [2:00] I introduce today’s guest, Jim Spaeth, and asks him about how he came to be where he is today. [7:06] Jim touches on why attribution came to surpass marketing mixed modeling and how it has evolved into the ability to read today and make a change tomorrow. This quick turnaround time and this agility are responsible for attribution’s current spike in popularity — and some of the mistakes and omissions newcomers tend to do! [11:17] I highlight a point made by Jim that attribution is an offshoot of media mix and marketers need to be involved, not just data scientists who don’t have any knowledge of the previous 30-40 years of marketing data analysis. [12:50] Jim shares an example of how he approaches building a mental model for their business with a client and which KPI he helps them pick out and why. Understanding how your business operates is the starting point to any kind of marketing strategy — including attribution. [16:48] Ignoring history will lead to avoidable mistakes, I point out the Netflix problem: “too much is like not enough.” [18:25] Jim uses an example to underscore one of the big issues with data gaps on the publisher side: the missing variable bias. [24:34] Marketers used to be idea people, they would spend time building their customer avatar and fleshing out strategies, but there has been a shift towards the data-driven marketer, which is much more akin to finance. I ask Jim why there is no love for attribution in finance? [26:31] Jim and I discuss the ideal organizational place of attribution. [28:09] Is Insights a wizard? [29:02] Jim and I dive into what we see as the future of attribution, despite the missing variable bias and a few caveats. [37:09] Before closing out, Jim makes a special mention of the value of creative. [39:07] I thank Jim for coming on the podcast and sharing so much of his experience.   Be sure to tune in for next episode and thanks for listening!   Connect with our guest: Jim Spaeth at Sequent Partners Jim Spaeth on LinkedIn   Mentioned in this episode: C3 Metrics Sequent Partners Advertising Research Foundation Book: Market Research Matters: Tools and Techniques for Aligning Your Business, by Jim Spaeth   About your host: Jeff Greenfield is the Co-Founder and Chief Attribution Officer of C3 Metrics. As the chief architect of the platform, Greenfield worked directly with the former CEO and Chairmen of Nielsen to solve advertising’s Attribution problem.   Greenfield’s history of technology and marketing initiatives have served blue-chip clients including GlaxoSmithKline, Kimberly-Clark, Sony BMG, Black & Decker, Forest Labs, Plum Creek, and more.   Prior to co-founding C3 Metrics, Greenfield was a recognized thought leader in the area of Branded Content as publisher of Branded Entertainment Monthly, a joint effort with VNU Media, detailing industry statistics, gaps, and trends. He’s been a featured speaker at NAPTE, The Next Big Idea, and a news source in: The New York Times, The Washington Post, The Wall Street Journal, ABC, CBS, CNET, and Investor’s Business Daily.   Greenfield studied Biochemistry at the University of Maryland, holds dual degrees from Southern California University of Health Sciences and is an instrument rated pilot. Jeff Greenfield at C3 metrics Jeff Greenfield on LinkedIn Jeff Greenfield on Twitter   Quotes (edited): “Facebook has attribution, Amazon has attribution, marketers feel like they have to have it but they don’t really understand it!” — Jeff Greenfield   “Attribution is the manifestation of a dream we’ve had for a long time.” — Jim Spaeth   “Garbage in, garbage out; bad data is going to end up with bad results.” — Jeff Greenfield   “When somebody just approaches this with a lot of data and they throw machine learning at it, or any analytic technique thoughtlessly, God knows what you’ll come up with!” — Jim Spaeth   “It’s science, and it starts with a hypothesis and then you bring in the data and you prove it or disprove it and in an iterative process you refine it until you have a model that’s validated in its ability to predict.” — Jim Spaeth   “The biggest issue is that there is no transparency into the data, or into the methods, there is a need for an industry laboratory.” — Jim Spaeth   “Attribution is measuring in-market performance for specific creative executions.” — Jim Spaeth  

On this episode of the Eastside Punks Podcast we talk about the process of what it takes to produce music for advertising. We also look back at an interview of veteran creative director Danilo Alvarez and his experience producing music for tv commercials. Some of the agencies Danilo has worked for include: Yates World Wide, Disney’s Yellow Shoes, Accent Marketing, Young & Rubicam, and D Exposito & Partners. Danilo is currently creative director at Discovery Channel in New York City.

En este episodio de LÍDERES PODCAST, Vicente de Arteaga, Ex Vicepresidente de Mercadeo de Alpina y Ex Presidente y CEO de grandes grupos publicitarios como Proximity, Wunderman y Young & Rubicam, nos cuenta sobre la evolución que ha liderado durante ya más de 3 décadas en la industria y sobre cómo lo digital ha transformado definitivamente la forma de hacer publicidad.

Stella Grizont is a graduate at the University of Pennsylvania’s Master’s of Applied Positive Psychology programme and is an executive coach who has worked with over 14,000 people in 21 countries. Stella has also delivered workshops to organizations including Google, Johnson and Johnson, Young & Rubicam to inspire their employees to develop a positive work culture. Her unique approach to loving your work has been featured on MSNBC, ABC news and the Today Show. In today’s episode Stella explains the power of playful mindset to help us avoid getting stuck in the common mind traps most of us struggle with at work. Connect with Stella Grizont: Website: www.woopaah.com  You’ll Learn: [05:06] – Stella explains how the playful mindset can help approach uncertain situations with curiosity rather than fear at work. [10:38] – Stella shares how complaining can become a common mind trap, because it triggers our negativity bias over and over again. [11:56] – Stella talks about how comparing yourself to others is another mindtrap in which people often become stuck. [13:56] – Stella outlines her “Vision Generator” exercise, and how it can help you to generate your vision and clarify how you want to be to avoid comparisons with others. [14:34] – Stella explains how criticism – especially of ourselves – gets many of stuck when it comes to our work and what we can do to be more supportive of ourselves. [19:29] – Stella shares what she wishes she known when she first graduated from the Masters of Positive Psychology program. [21:24] – Lightning round with Stella Grizont. Your Resources: www.workhappinessmethod.com/vision Thanks for listening! Thanks so much for joining me again this week.  If you enjoyed this episode, please share it using the social media buttons you see at the bottom of this post. Please leave an honest review for the Making Positive Psychology Work Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. They do matter in the rankings of the show, and I read each and every one of them.  And don’t forget to subscribe to the show on iTunes to get automatic updates. It’s free! You can also listen to all the episodes of Making Positive Psychology Work streamed directly to your smartphone or iPad through stitcher. No need for downloading or syncing. Until next time, take care!  Thank you Stella!

Drew McLellan has worked in advertising for 30+ years and started his own agency, McLellan Marketing Group in 1995 after a five-year stint at one of the world’s largest agencies, Young & Rubicam.   He is considered a national marketing expert. He launched MMG’s blog in 2006 and it has been on the AdAge Top 150 from the list's inception in 2008. His first book, 99.3 Random Acts of Marketing, was published in 2003 and Drew and Australian marketer Gavin Heaton created the Age of Conversation series of crowdsourced books in 2007. To date, the AOC series has raised over $50,000 for charity. Drew’s writing has appeared in Forbes, The Washington Post, Entrepreneur Magazine, New York Times, CNN, BusinessWeek, and many others. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” His favorite topics include all things marketing and entrepreneurial, being a dad and how the Los Angeles Dodgers keep breaking his heart. What you’ll learn about in this episode: Why having a clear picture of who you are as a business is the best tool when it comes to marketing How to figure out who your “sweet spot clients” are How walking away from business can be the best thing you can do for your business Why the channel you should be paying the most attention to is your own website Why your website needs to be mobile ready How do you show you’re serious as a professional Should you be blogging How many clients do you really need In order to buy, your clients have to know, like and trust you Why ratings and reviews are so important How to come up with blog content consistently How to “slice and dice” your social content Ways to connect with Drew McLellan: Email: drew@mclellanmarketing.com

Charlie Elberson excavates and clarifies the meaning of brands. He is a brand strategist who has developed, built and stewarded brands for business clients for over 35 years. He is Vice President Insights Strategist for Wray Ward | Creative Marketing Communications. His work includes client engagement, developing strategy, drawing on research, working with creative, determining measurements, interpreting analytics, and asking the questions that lead to insight. Charlie previously led his own agency, Elberson Partners. He has worked for Young & Rubicam and Leber Kats Partners (now FCB). He is the primary trustee and advisor for Reemprise, a venture philanthropy fund. Charlie also sings and plays keyboard for Small Time Joe, a classic rock, blues and soul cover band.  This episode is perfect for anyone interested in branding and marketing, and a personal journey of curiosity and engagement.  IN THIS EPISODE Charlie explains what an Insights Strategist is and what he does. He talks about the anthropological work of brand development. He discusses the quality that makes him good at what he does, what he likes best about his work, and what he finds most challenging about it. Charlie defines the essence of a brand. He tells the story of a company that has successfully established a new brand. He reveals what he thinks about personal branding. He talks about growing up and what his friends thought of him in high school. Charlie shares the role his father played in one of the most iconic product development and advertising campaigns. He discusses the impact of the digital revolution on marketing communications and what he means by the dance of client engagement. He talks about the creation of a family legacy venture philanthropy fund. He shares what he values about playing music in a band. Charlie reveals what he hopes his life will be all about. After the conversation, host Mark Peres adds a personal word that begins this way, "When Charlie Elberson talks about asking the questions that lead to insight and living from the heart, he is describing the stated purpose of this podcast..."  To learn more about this podcast, visit On Life and Meaning.  

Yasmine talks to Helayne Spivak, a pioneer for women in leadership in advertising. She rose through the ranks during the Madmen era and has held such leadership roles as Chief Creative Officer at Young & Rubicam, Saatchi & Saatchi Wellness, Hal Riney and J. Walter Thompson. She is currently Executive Director at the VCU Brandcenter.

Patrick is an entrepreneur, the spirit and creator of the La Madeleine Country French Cafés, growing the company to 75 units across Texas, Louisiana, Arizona, Georgia and Washington D.C. area.  He continues to be the soul of a concept that has been named one of the top ten bakeries in the U.S. by Bon Appétit Magazine. Born and raised in France, Patrick earned an MBA in Finance and Marketing from the École Supérieure du Commerce de Paris and joined the international marketing firm of Young & Rubicam. Then he established his own marketing firm. His client base includes among them: BMW, Yoplait, Procter & Gamble, Johnson & Johnson, Chrysler and R.J. Reynolds.  His marketing expertise garnered him the chance to work with and for the French Government, arranging meetings for French President Giscard d'Estaing and provided marketing for then the Mayor of Paris, Jacques Chirac.  He also worked with the U.S. Tourism Office in Paris and had the opportunity to handle the marketing of the Tour de France à la Voile (sailing) competitions. His most memorable experience was when he organized several events during the Pope John Paul II's official visit to Paris. Patrick has been celebrated and honored over the years with numerous awards for his business acumen and accomplishments, as well as in recognition for his generous and tireless fundraising efforts.  In 1991 PBS presented him with their Humanitarian Award for his help in fundraising efforts in eleven U.S. cities.  In 1993 INC. Magazine named him Entrepreneur of the Year and in 1997 he was the recipient of Nation's Restaurant News Magazine's 'Top Fifty Power Players' Award recognizing him among the nation's most influential and successful restaurateurs. Among his most notable recognitions, in 2004, his native Republic of France awarded him the prestigious l'Ordre National du Mérite for his distinguished achievements. Patrick is the Founder of the Essilor Vision Foundation and Kids Vision for Life Coalitions, 501©3 public charities based in Dallas with the support of Essilor USA, the leading manufacturer of optical lenses. Its mission is to correct and eliminate poor vision and its lifelong consequences by providing screenings, eye exams and glasses to children who could not otherwise afford them across Texas, Southern California and other states. His goal is to help the Foundation to grow to eventually serve children coast to coast by 2020. What You'll Learn: Listen, Adapt and Surprise - A superb business strategy  How Patrick built La Madeleine to a business worth hundreds of millions  The importance of always giving first  How women were critical to the success of La Madeleine How to create your own luck  How to hire the right people - 3 Personality Profiles  The role of the sub conscious mind  How to uncover the hidden needs of your customer How to build high performing leadership teams    Subscribe to Podcast: iTunes: http://bit.ly/Pathwaystosuccess Stitcher: http://bit.ly/1MmRW7T Website: http://www.julianplacino.com

You may be thinking one of two things: (A) What is Flipboard? (B) Why do we need Yet Another social marketing channel? You're in luck because today's guest Janette Speyer is going to answer those questions and more! I first heard of Janette on Twitter (shocker) and began to pay attention to what she was saying about Flipboard. Admittedly, I had not quite thought of the use she is going to present to us today. So for all of our marketing and Real Estate listeners you will not want to miss this episode.  Janette Speyer, V.P. Web Success Team https://flipboard.com/@websuccess - By day: Social Media, Blogger, Designer, Traveler, Foodie. I Flipboard all night! Janette  was born in Manchester, England, but was raised  in Venezuela. She worked at the international advertising agency Young & Rubicam de Venezuela as art director. Janette put her creative and tri-cultural talents to work designing  print and broadcast campaigns for GE, Proctor & Gamble, among others. In 2003, Janette joined WST where she is responsible for the creation and execution of online marketing campaigns. She also oversees creative web development and offline design projects for Team clients. Janette is also fluent in Spanish, French and a little Italian. Ken Cook is a web programmer specializing in Custom WordPress Coding http://thekencook.com Mike Mueller is a builder of beautiful sites using WordPress (among other skills) http://areweconnected.com  

Before leaving the advertising agency environment, Nadine Prada worked in the roles of both art and creative director at some of the most recognizable agencies in the world including Ogilvy & Mather, Arnold Worldwide, Saatchi & Saatchi, and Young & Rubicam. During that time she racked up numerous awards for ad campaigns created for clients including Dove, American Express, Volkswagen, Toyota, and Tylenol.But six years ago she left that world to become a freelance art director so that she could devote more attention to her own vision as a painter. Nadine is also passionate about encouraging other artists to create and make a living from their work and to educate the public about how to demystify and enjoy art. We met as presenters at Essential Edge, a conference for artists in Raleigh this past year and I was intrigued with both her work and thought processes. I immediately asked Nadine to carve out a time that we could chat some more.

Janette Speyer is the co-founder and Vice President of Web Success Team, a full-service Internet Marketing and Website Development company that provides online solutions to a company’s marketing challenge Janette worked at the international advertising agency Young & Rubicam de Venezuela as art director. Janette put her creative and tri-cultural talents to work designing  print and broadcast campaigns for GE, Proctor & Gamble, among others. In 2003, Janette joined WST where she is responsible for the creation and execution of online marketing campaigns. She also oversees creative web development and offline design projects for Team clients. Janette is also fluent in Spanish, French and a little Italian. Website: www.websuccessteam.com Twitter: @websuccess

Donald Trump is the most watched politician of the 2016 election campaign. But according to research from ad network Young & Rubicam, his fiery campaigning techniques are severely damaging his brand as a luxury icon. In this radio broadcast with Ian Jessop, I explore that research, then dig into the parallels between the Trump's campaigning and that of two other highly controversial figures - Adolf Hitler and Silvio Berlusconi.

In this episode of Diva Tech Talk we speak with digital leader, Marina Reyna, a senior IT project manager at Optum Technology, subsidiary of UnitedHealth Group. Supervising an 8-person team, Marina is passionately interested in the healthcare market, and a strong advocate for managing career in a dynamic fashion. Marina’s undergraduate B.A. was in marketing and communications. Her career roles spanned numerous agencies (Young & Rubicam, Mars, Wunderman/Team Detroit, Doner and BrandLabs). It was at Wunderman/Team Detroit, she made the leap into the digital field. These diverse stints prepared her for her current career. Marina shares with us the following: How she first got into the world of digital technology; The importance of a strong communication style; How she leads her tech team; How her Mexican American ethnicity influences her works style; How her mother, a migrant worker, inspired her to have strength and integrity Make sure to check us out on online at www.divatechtalk.com on Twitter @divatechtalks, on Facebook at https://www.facebook.com/divatechalk.

Meredith Fineman is the founder of FinePoint, a communications and professional development company that empowers leadership through public relations tactics. FinePoint also works with women and girls, teaching them how to brag, redefining self-promotion, and creating a vocabulary to speak positively about professional achievement. Fineman started FinePoint in 2011 after parting with a digital agency. She brought her experience in all areas of communications - from advertising at Young & Rubicam in South America, to marketing at Bloomingdale’s and CBS, to her prolific writing career and knowledge of voice -- to formulate a company based on better integrating digital strategy with public relations.

“I spend a lot of my time at the intersection of branding and social media.” As Global Director of Employee Engagement at Siegel+Gale, Thom Wyatt helps organizations build brands through improvements in employee engagement, corporate culture, and organizational purpose. I couldn’t wait to discuss all of this with Thom on this week’s episode of the On Brand podcast. About Thom Wyatt Thom Wyatt is the Global Director of Employee Engagement at Siegel+Gale. He has always understood that the key to business success is not just coming up with great ideas—it’s about implementing them with a powerful combination of innovation and creativity. Throughout his successful career, Thom has parlayed his experiences as a branding consultant and advertising maven—as well as his laser-focus on customer insights and meaningful brand differentiation—to exponentially grow his clients’ businesses. Before joining Siegel+Gale, Thom served as an executive director at Landor Associates, where he led engagements for a wide range of leading brands such as DC Comics, FedEx, HP, Hilton, The Home Depot, and Visa. Earlier in his career, Thom cut his teeth in advertising for Procter & Gamble, Gatorade, Colgate, and MasterCard. His work was so impressive that KitchenAid hired him as the Director of Marketing and Innovation for its parent company, Whirlpool Corporation. He was also an account director at advertising agencies Young & Rubicam and Grey Group. Thom’s work has won numerous awards including three Clio Awards, two Effie Awards, the Halo Award, the P&G Business Building Award, and the Gold Walter Award. As We Wrap … Recently our friend Alberto Downing gave us a shout on Twitter about our recent episode focused on un-branding featuring Scott Stratten. Thanks for listening Alberto! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Save $100 by using promo code ONBRAND when you register for the Social Brand Forum. Until next week, I’ll see you on the Internet!

Sophie & Fannie explore how people use creativity to connect, change the way they perceive reality, and make the world a more compassionate place. We talk to Frances Kakugawa, a poet who uses her work as a healing tool for Alzheimers caregivers; Peter Georgescu, an ad man, former CEO of Young & Rubicam about where creativity comes from; and Ed Regensburg an artist and psychotherapist who helps people communicate things through art that can't be put into words.  

O publicitário e diretor de marketing do São Paulo FC é o 1º entrevistado do Trip FM em 2013 Rui Branquinho, VP de Criação da Y&R e diretor de marketing do São Paulo Futebol Clube Rui Branquinho é um dos principais nomes da propaganda brasileira. Ao longo de sua carreira de 22 anos já conquistou os mais importantes prêmios nacionais e internacionais da publicidade. De família portuguesa e nascido em Moçambique, na África, ele se formou em publicidade pela ESPM, começou a carreira em 1991 e consolidou seu nome na publicidade brasileira ao longo de sete anos de trabalho ao lado de Washington Olivetto na W/Brasil. Em janeiro de 2011 ele assumiu o posto de vice-presidente de criação da Young & Rubicam, uma das maiores agências do país, e desde então já conquistou com sua equipe 13 Leões de Cannes e o título de Profissional de Propaganda do ano passado, honraria concedida pela editora Referência. O Trip FM desta semana é com esse homem forte da propaganda nacional, que, depois de mais de 10 anos trabalhando como uma espécie de consultor da presidência do São Paulo Futebol Clube, assumiu no ano passado o cargo de diretor de Marketing do clube. Um fato tão comemorado pelos torcedores são-paulinos quanto a contratação do meia Paulo Henrique Ganso. Setlist do programa: Andrew Bird - "Measuring Cups"Ras Haitrm - "Bruce Lee Jet Lee Muhamad Ali"The Cure - "Close to Me"The Coasters - "Down in Mexico"Teddybears - "Rocket Scientist" O Trip FM vai ao ar na grande São Paulo às sextas às 20h, com reprise às terças às 23h pela Rádio Eldorado Brasil 3000, 107,3MHz

The hit TV show Mad Men takes a look at the hip and cool world of 1960s Madison Avenue advertsing. James P. Othmer has written a highly entertaining look back at his career in the advertising business, including a stint as Creative Director at mega firm Young & Rubicam. James is a terrific writer, incredibly witty and funny. He tells some great stories about the creative process, clients and office dynamics. He also takes a look forward, at the future of advertsing itself. Like the political would we love so much, advertising has been turned on its head by new digital technologies. This is an excellent read and reminds us of just how under assault we are each and every day by advertising images. This is a great look behind the curtain. What is Pundit Review Radio? On Boston’s Talk Station WRKO since 2005, Pundit Review Radio is where the old media meets the new. Each week we give voice to the work of the most influential leaders in the new media/citizen journalist revolution. Called “groundbreaking” by Talkers Magazine, this unique show brings the best of the blogs to the radio every Sunday evening from 8-10pm on AM680 WRKO, Boston’s Talk Station.

The hit TV show Mad Men takes a look at the hip and cool world of 1960s Madison Avenue advertsing. James P. Othmer has written a highly entertaining look back at his career in the advertising business, including a stint as Creative Director at mega firm Young & Rubicam. James is a terrific writer, incredibly witty and funny. He tells some great stories about the creative process, clients and office dynamics. He also takes a look forward, at the future of advertsing itself. Like the political would we love so much, advertising has been turned on its head by new digital technologies. This is an excellent read and reminds us of just how under assault we are each and every day by advertising images. This is a great look behind the curtain. What is Pundit Review Radio? On Boston’s Talk Station WRKO since 2005, Pundit Review Radio is where the old media meets the new. Each week we give voice to the work of the most influential leaders in the new media/citizen journalist revolution. Called “groundbreaking” by Talkers Magazine, this unique show brings the best of the blogs to the radio every Sunday evening from 8-10pm on AM680 WRKO, Boston’s Talk Station.

General Electric Theater featured a mix of romance, comedy, adventure, tragedy, fantasy and variety music. Occupying the Sunday evening spot on CBS following the Toast of the Town/Ed Sullivan Show from 1 February 1953 to 27 May 1962, the General Electric Theater presented top Hollywood and Broadway stars in dramatic roles calculated to deliver company voice advertising to the largest possible audience. Despite a long technical and practical experience with television production, GE's previous attempts to establish a Sunday evening company program had fared poorly. In the fall of 1948 GE entered commercial television for the first time with the Dennis James Carnival, a variety show dropped after one performance. A quiz program entitled Riddle Me This substituted for twelve weeks and was also dropped. In April 1949 GE returned to Sunday evenings with the musical-variety Fred Waring Show Produced by the Young & Rubicam advertising agency under the sponsorship of GE's Appliance, Electronics and Lamp Divisions, the program occasionally included company voice messages. In November 1951 GE transferred television production to the Batten, Barton, Durstine and Osborn (BBDO) advertising agency, under whose direction the General Electric Theater debuted 1 February 1953 as an "all-company project" sponsored by GE's Department of Public Relations Services.

General Electric Theater featured a mix of romance, comedy, adventure, tragedy, fantasy and variety music. Occupying the Sunday evening spot on CBS following the Toast of the Town/Ed Sullivan Show from 1 February 1953 to 27 May 1962, the General Electric Theater presented top Hollywood and Broadway stars in dramatic roles calculated to deliver company voice advertising to the largest possible audience. Despite a long technical and practical experience with television production, GE's previous attempts to establish a Sunday evening company program had fared poorly. In the fall of 1948 GE entered commercial television for the first time with the Dennis James Carnival, a variety show dropped after one performance. A quiz program entitled Riddle Me This substituted for twelve weeks and was also dropped. In April 1949 GE returned to Sunday evenings with the musical-variety Fred Waring Show Produced by the Young & Rubicam advertising agency under the sponsorship of GE's Appliance, Electronics and Lamp Divisions, the program occasionally included company voice messages. In November 1951 GE transferred television production to the Batten, Barton, Durstine and Osborn (BBDO) advertising agency, under whose direction the General Electric Theater debuted 1 February 1953 as an "all-company project" sponsored by GE's Department of Public Relations Services.

General Electric Theater featured a mix of romance, comedy, adventure, tragedy, fantasy and variety music. Occupying the Sunday evening spot on CBS following the Toast of the Town/Ed Sullivan Show from 1 February 1953 to 27 May 1962, the General Electric Theater presented top Hollywood and Broadway stars in dramatic roles calculated to deliver company voice advertising to the largest possible audience. Despite a long technical and practical experience with television production, GE's previous attempts to establish a Sunday evening company program had fared poorly. In the fall of 1948 GE entered commercial television for the first time with the Dennis James Carnival, a variety show dropped after one performance. A quiz program entitled Riddle Me This substituted for twelve weeks and was also dropped. In April 1949 GE returned to Sunday evenings with the musical-variety Fred Waring Show Produced by the Young & Rubicam advertising agency under the sponsorship of GE's Appliance, Electronics and Lamp Divisions, the program occasionally included company voice messages. In November 1951 GE transferred television production to the Batten, Barton, Durstine and Osborn (BBDO) advertising agency, under whose direction the General Electric Theater debuted 1 February 1953 as an "all-company project" sponsored by GE's Department of Public Relations Services.

NJBankers Podcast #4: Marketing 101, recorded Thursday, October 5, 2006 (120.9 mb mono MP3 file, 1:26:00) In this fourth in a series of podcast recordings, produced for NJBankers by Lubetkin & Co. Communications LLC and its subsidiary, Professional Podcasts LLC of Cherry Hill, NJ, you will follow the process of launching a new product from research through product definition, pricing, target markets, to meeting with an agency for advertising. Then advertising experts will explain how the agency rolls out the program from client input to creative, targets, media, budget, in-house communications, merchandising, PR and tracking. Speakers (Photos Copyright ©2006 Steven L. Lubetkin. All rights reserved.) Duke Fanelli While Vice President for Local Development at AXA Equitable, Duke was responsible for multicultural marketing, corporate sponsorship activity and local support for AXA Equitable's 60+ branches throughout the country. Prior to joining AXA Equitable in 1998, Duke held a variety of positions over a 15-year period at JP Morgan Chase, supporting both the business and marketing aspects of the bank's retail business. He holds a BA in Journalism from American University and worked as a journalist with Advertising Age. He is co-author of The Financial Services Marketing Handbook: Tactics and Techniques that Produce Results, published by Bloomberg Press, and teaches a financial services marketing course at NYU. Rich Palatini Senior Vice President, Creative Director Gianettino & Meredith Advertising, Inc. A B.F.A. degree from Fairleigh Dickinson University Design School opened the door, but it was his own combination of verbal expression and unerring design that propelled Rich to his current position of executive creative director for the agency. In addition to spearheading new business development and overseeing the Creative Department, Rich serves as art director on Benjamin Moore, Skanska, Atlantic Health Systems and other accounts. He is a featured speaker on the seminar circuit and is an adjunct professor at Kean University. Martha Marchesi Vice President, Associate Creative Director, Copy Gianettino & Meredith Advertising, Inc. A veteran of such agencies as McCaffrey & McCall; Young & Rubicam; and Saatchi and Saatchi, Martha has written for blue chip clients such as AT&T, Chevrolet, Xerox, Revlon, Panasonic and Benjamin Moore. She has helped launch new products, revitalized old ones, and created strong, lasting brand identities. Her efforts extend to all mediums, from television, video, print and radio, to direct mail, point of sale and presentation materials.As one of the agency's most senior creatives, Martha has been responsible for strategic and creative development on a number of accounts, and is extremely involved in new business development. Podcast Theme Music from Mike Stewart, "Internet Audio Guy"