Podcast appearances and mentions of conor byrne

In this powerful episode, I sit down with one of my best friends, Conor Byrne — a runner, mental health advocate, and five years sober after getting sober at the age of 20. Conor opens up about his journey through addiction, psychosis, and time spent in treatment centers, and how he slowly rebuilt his life through recovery, running, and sea dips. From the depths of despair to crossing the finish line of a marathon, Conor's story is one of resilience, vulnerability, and hope. Whether you're in recovery or just need a reminder of the strength of the human spirit, this episode is one you won't forget.

In this episode of 'That's What I Call Marketing,' Conor Byrne kicks off the new series 'The Singles,' focused on hot marketing topics with expert insights. Sponsored by Tracksuit, the always-on brand tracking dashboard, this episode explores various marketing trends and data-driven insights. Conor is joined by Dan Fleming and Jasper Skinner from Tracksuit to discuss the growth and impact of brands like Guinness, Nike, Poppi, and the rise of Reddit and Threads in the UK. For more on Tracksuit and to book your demo visit gotracksuit.com00:00 Introduction to the Podcast and Series00:48 Introducing Tracksuit and Its Benefits01:44 Meet the Experts: Dan Fleming and Jasper Skinner02:40 The Growth Journey of Tracksuit05:02 Hot Topics in Marketing: St. Patrick's Day and Guinness10:28 Nike's Return to Greatness16:04 Poppi's Acquisition by Pepsi22:03 Reddit and Threads on the Rise26:22 Future Episodes Hosted on Acast. See acast.com/privacy for more information.

In this compelling episode of That's What I Call Marketing, Conor Byrne sits down with Professor Felipe Thomaz, an Oxford-based academic whose research is reshaping how marketers approach media planning and campaign strategy. From his unconventional journey — starting in Brazil, moving through a myriad of industries, and landing at the University of Oxford — to his groundbreaking work on marketing effectiveness, Felipe shares insights that every marketer needs to hear.Key topics include:The Role of Media Synergies and Complementarity: Felipe explains why combining media channels isn't just about reach but about leveraging their unique functionalities to achieve business outcomes.Challenging Established Marketing Theories: Hear why Felipe's data-driven research calls into question some widely accepted marketing principles, including those inspired by Byron Sharp.AI and the Marketplace: Discover how artificial intelligence is not just transforming how marketers create campaigns but fundamentally changing how consumers buy and engage with products.Campaign Effectiveness: Learn why only 1% of campaigns deliver exceptional results and how most fall short, along with strategies to break out of mediocrity.Understanding Consumer Journeys: Felipe reveals insights from analysing over a million customer journeys, showing how different channels impact people based on their decision-making tendencies.If you're a marketer seeking an edge, this episode offers practical advice, evidence-backed insights, and a glimpse into the future of marketing. Whether you're in brand management, media planning, or digital marketing, this conversation is your roadmap to outperforming the competition. Access the paper here https://papers.ssrn.com/sol3/papers.cfm?abstract_id=383662100:42 Early Life and Career Path02:37 Research Focus and Government Work03:47 Marketing Insights and Strategies04:20 The Power and Complexity of Marketing08:00 Brand Awareness and Decay10:06 Research and Publications11:04 Challenging Established Marketing Theories18:54 Campaign Efficiency and Optimization27:38 The Client-Agency Dynamic28:03 Oversimplification in Media Planning28:25 The Importance of Honest Conversations29:08 Channel Selection and Audience Targeting30:09 Understanding Media Functionality31:38 The Role of Different Channels36:16 Avoiding the Scattergun Approach39:07 Analyzing Media Strategies42:21 Opportunities in Media Pricing53:44 Future of Marketing and AI Hosted on Acast. See acast.com/privacy for more information.

In this exciting premiere of Season 4, Conor Byrne hosts Gráinne Wafer on 'That's What I Call Marketing.' Gráinne, a renowned figure in the marketing world, dives deep into her 27-year journey with Diageo, where she began in public relations and sponsorship before rising to lead iconic brands like Guinness, Baileys, and Smirnoff. Starting her career in public relations and working with Guinness as a client, Gráinne transitioned to Diageo in 1997, taking on various roles that expanded her expertise in marketing fundamentals, brand management, and innovation.Gráinne shares her insights on the strategic decisions that have driven transformational outcomes for Diageo. She highlights the innovative turnaround of Baileys and how Bailey's discovered its true identity leading to a marketing strategy that revitalized the brand, which resulted in significant growth and renewed consumer interest.The conversation also delves into the rich advertising legacy of Guinness, from the iconic 'Surfer' ad to recent Premier League partnerships. Gráinne discusses the importance of maintaining advertising quality equivalent to the beer's quality and how this principle has guided Guinness's marketing strategies over the decades. We discuss Diageo's approach to balancing global and local marketing efforts, utilizing data to understand local markets while maintaining a consistent global brand identity. She reveals how the introduction of Agile Brand Communities and initiatives like conscious create are driving efficiency and effectiveness across Diageo's marketing operations. Moreover, Gráinne discusses the growing importance of AI in their marketing strategies, enhancing media buying, content optimization, and even personalized packaging.The interview also explores Gráinne's leadership journey, from her early days, learning to manage her drive and energy, to mentoring others, especially women in the industry. She candidly shares personal anecdotes about overcoming self-doubt and the value of being consistently true to oneself. Gráinne emphasizes the importance of inclusivity, detailing Diageo's efforts to make social environments accessible, highlighted by partnerships and initiatives aimed at promoting social justice and belonging.00:00 Introduction and Welcome00:10 Grainne's Career Journey at Diageo02:03 The Fundamentals of Marketing05:09 The Bailey's Turnaround Story06:27 Understanding the Product07:24 Repositioning Bailey's in the Market11:13 The Power of Advertising13:18 Crafting Iconic Guinness Ads14:12 Creativity with Precision16:03 Innovation and Nitrosurge17:53 Social First Approach22:46 Agency Relationships25:09 Guinness' Success in the UK27:02 Guinnfluencers and Community Engagement28:13 Quality Control and Consumer Feedback29:00 Global Reach and Market Growth30:07 Premier League Partnership32:12 Smirnoff's Market Position34:45 Balancing Global and Local Strategies37:15 Agile Brand Communities39:12 AI in Marketing41:56 Leadership Evolution42:18 Balancing Drive and Energy43:55 Paying It Forward44:48 Supporting Women in the Workplace46:13 Career as a Marathon47:45 Balance in Life48:24 Belonging and Inclusivity49:22 Socializing and Accessibility50:18 Looking Ahead to 2025A Top Marketing Podcast as rated by Feedspot Hosted on Acast. See acast.com/privacy for more information.

Bud Light learned the hard way that brand assets matter. Their competitor Modelo grew from $4.8B to $6.1B in revenue while Bud Light fell to $3.6B, proving how quickly the market can shift when brands make controversial moves. And that's just one example from a year filled with marketing lessons.This week, Elena joins Conor Byrne, host of That's What I Call Marketing, and Marc Binkley and Vassilis Douros from The Sleeping Barber as they break down this year's biggest marketing successes and stumbles. They analyze what made some campaigns soar while others failed, explore how AI is revolutionizing creative testing, and debate whether broad targeting really delivers better results than precision campaigns.Topics covered:  [03:00] Budweiser's Clydesdales comeback and what it means for brand assets [10:00] How ELF Beauty's employee ownership model drives marketing success [13:00] The targeting debate: when broad reach fails [21:00] Why some brand purpose campaigns backfire [37:00] The rise of AI in creative production [42:00] Are Byron Sharp's theories wrong?  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources:  The Sleeping Barber Podcast: https://podcasts.apple.com/us/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id1609811324 That's What I Call Marketing Podcast: https://podcasts.apple.com/ca/podcast/thats-what-i-call-marketing/id1615415427 Marc Binkley's LinkedIn: https://www.linkedin.com/in/marcbinkley/Vassilis Douros' LinkedIn: https://www.linkedin.com/in/vassilisdouros/Conor Byrne's LinkedIn: https://www.linkedin.com/in/conorbyrne/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

In this episode, join Conor Byrne as he catches up with Elena Jasper of The Marketing Architects Podcast and Co-Hosts of The Sleeping Barber PodcastMarc Binkley & Vassilis Douros as they dive into an engaging year in review. The group discusses major marketing campaigns from 2024, debates the value of brand versus performance marketing, and share surprising developments from the year. Throughout the episode, they analyze the impact of controversial marketing strategies, the evolving role of AI in creative processes, and the anticipated rise of video content. Don't miss their bold predictions for the marketing landscape in 2025 and beyond. Whether you're a marketer or marketing enthusiast, this year-end analysis offers valuable insights and lively discussion.00:17 Meet the Hosts02:15 Campaigns of the Year11:49 Bullish or Bearish: Marketing Trends12:18 Influencer Marketing Insights25:51 Greenwashing and Brand Authenticity26:59 Marketing Surprises of the Year27:18 TV Ad Spend and Frequency Debate30:23 Pre-Testing Debate and Innovations34:24 Jaguar's Controversial Rebrand41:10 Predictions for 202543:05 AI's Role in Creative Marketing45:17 Debating Marketing Theories Hosted on Acast. See acast.com/privacy for more information.

JOIN US HERE instagram.com/djekg instagram.com/milanlieskovsky TRACK OF THE WEEK CamelPhat, Max Milner - Hope (Pacha VIP Mix) EKG PLAYED Vintage Culture, Izzy Bizu - If I Live Forever (Arodes Remix) PAWSA & Adventures of Stevie V, Tiësto, Soaky Siren - Tantalizing Dirty Cash (KICE SMASH) &ME, Rampa, Adam Port, Keinemusik, chuala - Say What (feat. Chuala) (feat. Chuala) Jamie Jones & Miluhska - La Musa (Andruss Remix) (Extended Mix) FISHER (OZ), AR/CO - Ocean (Extended Mix) CASSIMM - Valerie (Extended Mix) CamelPhat, Max Milner - Hope (Pacha VIP Mix) Nora En Pure - Vigilant (Extended Mix) Devorah, Crowd+Ctrl - Take Over The World (Extended Mix) ARDIN - Colours MILAN LIESKOVSKY PLAYED 01, DE SOFFER & Yann Muller - Do You Want It Right Now 02, Tiësto_-_Una_Velita 03, Don Diablo & MK ft. Gaby Gerlis - Next To Me 04, Chapter & Verse - Regulate 05, Bolier & Voost - Renegade 06, Jetta - sicklysweet (Tobiahs Remix) 07, Don_Diablo_Mearsy_-_Physique 08, Salvatore Ganacci - Take Me To America 09, SILK, KiLLOWEN - Moments 10, INDI x Bad Friends - Revival 11, Sebastian Ingrosso - Flood 12, Dastic_LEØN_-_Need_You_Again 13, Longo - Love Again 14, Gil_Glaze_x_Afrojack_-_Don_t_Go GUESTMIX BY PATTAN Kowski - Rapture Nina sky - Move ya body (DJ TEDDY-O afro remix) Bad Bunny - Dakiti (Tabu Remix) Daddy Yankee - Yo voy (DJ TEDDY-O afro remix) Camelphat - BADO Paulo Sepp - Mané HomeBoyz - Ven Pa Ka Lura - Na Ri Na (Maxime Cartier remix) WEEKEND ANTHEMS BY MILAN LIESKOVSKY 01, Katy Perry - Teenage Dream - Jablonski vs James Hype Bittersweet Symphony 02, Solar State, Dualities - Crazy In Love 03, Mark Knight, Funkagenda - Man With The Red Face (Hardwell Remix) 04, ucas & Steve ft. Conor Byrne vs. John Summit & Hayla - What We Know vs. Where You Are (Robin Aristo Mashup 05, Nicky Romero ft. Deniz Koyu ft. Jaimes,Swedish House Mafia ft. John Martin - Don't You Worry Child vs. Tomorrow Comes (YO-TKHS & OT Mashup) 06, Third Party & GVN vs. Alesso - We Found Love vs. I Wanna Know (Whaler & Fuerte & B-Rather MashUp) 07, Martin Solveig & Faouzia - Now Or Never 08, Burns - Talamanca 09, DJs_From_Mars_Mo27Da_-_Stay_In_Greece_2000 10, Avicii Ft. Aloe Blacc vs. Throttle - S.O.S. 11, Ship Wrek - Jerk It Out 12, Modern Machines - BROOKLYN 13, iplo, Mark Ronson, Ellie Goulding, Silk City - New Love (Armand Van Helden Remix) 14, Moussa Clarke, Fisher, Nigel Good - Space Plus Love (Intricate Mix) 15, M-22 & Ella Henderson - Heartstrings (VIP Mix) 16, Above & Beyond, Zoe Johnston - My Own Hymn feat. Zoe Johnston (ALPHA 9 Mix)

Join our hosts, Marc and Vassilis as they welcome back Elena Jasper from 'The Marketing Architects Podcast' and Conor Byrne from 'Now That's What I Call Marketing' to the "studio." In this engaging year-end review, our hosts and guests dive into standout marketing campaigns, trends in influencer marketing, and the effectiveness of various targeting strategies. They highlight successful campaigns like Budweiser's Clydesdales return and Elf Beauty's bold marketing approach while debating the future of influencer marketing and the critical role of first-party data. The conversation also explores broad targeting strategies, brand purpose vs. performance marketing, and the impact of diversity campaigns amidst cancel culture. Furthermore, they discuss the evolution of large language models (LLMs) and their marketing implications, alongside Jaguar's controversial rebranding strategy and its effect on brand loyalty. Wrapping up, they share predictions for 2025, focusing on emerging trends in media and marketing, the rise of AI in creative processes, and the importance of nuanced marketing strategies in a dynamic landscape. This episode is packed with insights, predictions, and vibrant debates you won't want to miss! Our Guests: Elena Jasper: VP of Marketing @ Marketing Architects and Podcast Host of The Marketing Architects https://www.linkedin.com/in/elenajasper/ Conor Byrne: https://www.linkedin.com/in/conorbyrne/ Senior Marketing Director and Podcast of 'Now That's What I Call Marketing' Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠ Get in touch with our hosts: Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠ 0:00 - Introduction and Year in Review 04:50 - Campaigns of the Year 14:45 - Bullish or Bearish: Marketing Trends 33:05 - Marketing Surprises of the Year 48:50 - Predictions for 2025: Media and Marketing Trends Links: Marketing Architects https://podcasts.apple.com/ca/podcast/the-marketing-architects/id1679048313  That's What I Call Marketing https://www.thatswhaticallmarketing.com/  Sleeping Barber https://podcasts.apple.com/ca/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id1609811324   Filipe Thomaz Report https://www.mi-3.com.au/15-10-2024/really-mediocre-outcomes-oxford-uni-professor-says-byron-sharp-and-ehrenberg-bass

Bennekerry/Tinryland mentor Conor Byrne joined us along with other well known Carlow coaches Maurice Browne & Mick Kehoe for a wide ranging discussion on this weeks show.B/T are on their way to Croke Park to face Annaghdown of Galway on Saturday December 14th in the All Ireland Ladies Football Final. Conor gives us a flavour of what the group is like, how special this is and how they have managed everything so far on route to the decider.Conor also stays with us as we chat to Maurice & Mick about the Carlow U20 Football Finals this weekend.As former Carlow U20 Manager, Maurice gives us great insight into the challenges of that particular grade and we ask if there is possibly a better time to play it at club level and consider a possible reshuffle structure wise.We also discuss the merits of the the County Football Divisional Championship extending into other grades following finals night at the Netwatch Training Centre in Fenagh last Friday.Again there is great discussion, debate and insight.The show is a little longer this week but well worth sticking around for! ★ Support this podcast ★

In this episode of 'That's What I Call Marketing,' host Conor Byrne meets Sarah Higgins, a seasoned marketing professional with over 25 years of experience in marketing communications both in agencies and in-house. Sarah shares her vast knowledge on various aspects of B2B marketing, including her current role at State Street Global Advisors, where she navigates the complex landscapes of EMEA and APAC markets. Sarah was chair of the B2B judges panel at this years Eurobest awards.What you will get from this episodeEffective B2B Marketing: Sarah delves into how to creatively approach B2B marketing, making it engaging within the confines of regulation and compliance. Global Marketing Nuances: We discuss the challenges of adapting marketing strategies across different cultures and markets, with fascinating examples from Japan and Europe.Important Metrics: Learn about the significance of choosing the right metrics that resonate with stakeholders and how they can influence campaign success.Craft and Creativity Discover why craft is becoming increasingly important in B2B marketing and how it can differentiate your campaigns. Tips for Award-Winning Campaigns Get tips on writing compelling award submissions and understand the impact of winning awards on team morale and business development.Future Trends: Sarah and Connor discuss predictions for B2B marketing in 2025, with an exciting focus on the evolving talent landscape and the intersection of AI and human creativity. Whether you're a seasoned marketer or new to the field, this episode offers valuable guidance and inspiration to help you navigate and succeed in the ever-evolving world of B2B marketing. Tune in to gain actionable insights and elevate your marketing strategies.00:00 Introduction to the Podcast00:09 Sponsorship and Community Engagement00:59 Introducing Today's Guest: Sarah Hagans02:06 Sarah's Background and Experience02:13 Marker - Outro02:37 Challenges in B2B Marketing03:51 Marketing Strategies and Campaigns07:49 Global Marketing Insights11:55 Local Market Customisation15:42 Focus Groups and Feedback20:08 The Evolution of B2B Marketing24:54 Playfulness in B2B Marketing25:27 Storytelling and Impact in Campaigns26:32 Challenges of Information Overload26:56 Simplicity and Elegance in Campaigns28:14 Navigating Feedback and Sign-Off Processes29:59 Importance of Data-Driven Marketing34:59 Effective Award Submissions38:49 Impact of Winning Awards43:46 Predictions for B2B Marketing in 202545:46 The Role of Craft in the Age of AI Hosted on Acast. See acast.com/privacy for more information.

n this episode of 'That's What I Call Marketing,' host Conor Byrne sits down with Andrew Haussegger Co-Founder of Green Hat to talk about their recent research report The APAC B2B Buyer Journey Research Report https://green-hat.com.au/b2b-report This report has findings that should transform the way you think about your B2B Marketing and it is not just a report for APAC, it is not just a report for Marketing - this is something that your CEO, CRO need to pay attention to. Because the way we are set up for B2B right now is flawed.Tune in to this episode to find out why and what you need to do to get it right. You will learn about the failure of MQLs, why the buyer has even more power, how 73% of the buying journey is done before the engage with your sales team, the 'dark funnel, the role of solution buyers versus process buyers within organisations and how marketing strategies must adapt, the new evolving role of sales teams and why you need to think about the value you create and free the content. This is a not to be missed episode, it will change how you think.00:31 Overview of Green Hat03:02 The Importance of B2B Marketing04:22 Research Insights06:10 Shifting Balance of Power in B2B09:53 Understanding the Buying Process23:17 Reputation Building and Hidden Process Bias23:24 The Case for Ungating Content23:55 Leveraging First and Third Party Data27:22 Rethinking MQLs and Metrics32:59 The Evolving Role of Sales42:27 What can you do now!Get in touch https://www.thatswhaticallmarketing.com/sponsorCheck out Conor Byrne https://www.linkedin.com/in/conorbyrne/ Hosted on Acast. See acast.com/privacy for more information.

In this episode, Peter Markey, Chief Marketing Officer of Boots & 2023 Marketer of the Year talks about how he is managing the legacy of the 175 year old Boots brand and making it a brand that WOWs in 2024. Peter generously shares his extensive journey and experiences leading some of the UKs biggest brands, shedding light on his strategic approach to maintaining brand relevance, leveraging data, and emphasising commerciality. We discuss the crucial role of empathy in leadership and how it influences innovative marketing campaigns like the 'Love Island' partnership that Boot UK has championed. Furthermore, Peter opens up about how his passion for improv comedy and music improv invigorates his professional creativity and adaptability. Through exploring his strategies for navigating marketing trade-offs, continuous customer engagement, and adapting to the ever-evolving landscape of marketing, Peter offers invaluable insights. And we get to talk about the future potential of AI in marketing. We also go back in time and talk about an interview Peter gave in 2009 where he is talking about some of the concepts that were later to be become mainstream thinking. Oh and we also get to chat about Queen Camilla and 80s music. This episode is a goldmine for marketers eager to learn from a seasoned expert about thriving amidst change and driving growth.01:57 Leadership and Marketing Strategies02:01 Insights on Data, Tech, and AI in Marketing06:40 Personal Career Challenges08:42 Navigating Redundancies and Career Transitions12:11 Sector Experience and Marketing Versatility21:45 Brand Purpose and Organizational Alignment24:33 Boots' Legacy and Future Vision28:13 Final Thoughts and Reflections35:38 The Commitment to Being a Good Example35:50 Debating Purpose and Financial Confidence36:49 The Power of Long-Term Purpose38:16 Creative Options and Purpose Work39:37 The Success of Boots' Summer Campaign41:52 The Importance of Team Input47:59 Boots' Strategic Partnerships52:43 Navigating C-Suite Relationships58:05 Staying Close to Customers59:11 The Value of Improv in Leadership01:02:32 Evolving Marketing Strategies01:04:23 Future Focus: Growth and AIGet in touch with That's What I Call Marketing to find out about sponsorship opportunities. https://www.thatswhaticallmarketing.com/sponsorCheck out host Conor Byrne https://www.linkedin.com/in/conorbyrne/ Hosted on Acast. See acast.com/privacy for more information.

In this episode of 'That's What I Call Marketing,' host Conor Byrne is joined by CEO of the Marketing Institute Shane McGonigle & Damian Devaney Partner at TBV Global, to talk about Total Brand Value. Sharing a passion for elevating marketing and helping develop world class marketers this episode covers the transformative value of brand and the important role of brand management. This isn't about soft fluffy brand stuff that gives marketing a bad name and allows some commentators spout misinformation about the death of brand. No this is about understanding the true meaning of brand and brand value. The episode explores the importance of cross-functional alignment within organisations for effective brand management.The discussion takes a deeper dive into the relevance of branding beyond just marketing, targeting not only marketers but also CEOs and CFOs. We challenge common misconceptions about branding, emphasising its vital role in building a company's reputation and aligning all departments to work towards a unified brand promise. The episode is rich with anecdotes and practical insights, such as the critical distinction between brand image and brand identity, and how strategic brand management can be a significant driver of commercial success.This episode is a must-listen for anyone looking to understand the intricacies of effective marketing and strategic brand management. It offers valuable perspectives on how education, continuous learning, and a structured approach to branding can equip marketers to drive significant growth and performance. Whether you are a CEO, CMO, or an aspiring marketer, this episode provides actionable insights to enhance your strategic capabilities and contribute to your organization's success.00:00 What do these guests know about Total Brand Value?20:23 The Growth Potential of Small Brands21:34 The Importance of Brand Management22:06 Leveraging Small Budgets Effectively22:53 Integrating Marketing Across the Organization23:26 Tools for Brand Positioning and Growth25:51 The Role of Training in Marketing Success27:25 Case Studies: Real-World Marketing Plans33:04 The Commercial Mindset in Marketing37:33 Effective Growth Strategies40:25 MII Course InformationConnect with host Conor Byrne on LinkedIn https://www.linkedin.com/in/conorbyrne/Thanks to today's show sponsor CPL Marketing RecruitmentGet in touch email Instagram X YoutubeListen to all episodes here Hosted on Acast. See acast.com/privacy for more information.

In this episode of 'That's What I Call Marketing,' host Conor interviews Professor Prof. Koen Paweuls, a distinguished marketing expert from Northeastern University in Boston. The conversation delves into various aspects of marketing, including consumer behaviour, global branding challenges, impactful strategies, and the importance of understanding historical marketing theories to tackle modern marketing complexities. Prof. Koen Paweuls shares his extensive academic journey and consulting experience with renowned companies, providing valuable insights applicable to both large corporations and small businesses. The discussion also touches on the role of marketing technology, the balance between short-term and long-term strategies, and the nuanced trade-offs between privacy, pricing, and convenience in consumer decision-making. Whether you're a seasoned marketer or a newcomer, this episode offers a wealth of knowledge and practical advice to enhance your marketing approach.01:41 Discovering Marketing04:19 Consumer Behaviour Insights05:40 Global Brands and Market Entry09:12 Marketing Beliefs and Theories19:43 Working with Companies24:07 Marketing Technology and Attribution28:01 Understanding Consumer Privacy Preferences30:01 Amazon's Lookalike Audiences32:52 The Importance of Marketing Benchmarks35:20 Advertising Effectiveness and Strategy42:16 Advice for Small Brands and Startups48:35 Skills for Future MarketersThis episode is brought to you by CPL Marketing RecruitmentConnect with host Conor Byrne on LinkedIn https://www.linkedin.com/in/conorbyrne/Get in touch email Instagram X YoutubeListen to all episodes here Hosted on Acast. See acast.com/privacy for more information.

Peter Hammer is in fact The Marketing Scientist. In a genius move while working at the Ehrenberg-Bass Institute for Marketing Science he claimed the domin and now he consults brands across the globe. In this episode of 'That's What I Call Marketing,' host Conor Byrne meets Peter Hammer and they delve into the evolving landscape of video content and advertising, sharing insights from Peter's experience with prominent brands like Paramount, Sony, and Discovery. From analysing the significant changes in video consumption over the past five years to stressing the importance of evidence-based decision-making, Peter's knowledge offers a comprehensive view of the media industry. He also discusses the critical role of effective sponsorships and how independent measurement can build trust between media owners and brands. Tune in to understand the complexities and opportunities within today's media landscape, supported by robust research. Don't miss out on Peter & Conor's valuable advice for marketers looking to navigate this dynamic field.00:45 The Evolution of Video and Clientele03:08 Transition to Client-Side Roles07:14 Global Market Dynamics13:26 Importance of Media and Commercial Strategy16:43 The Science of Sponsorship22:39 Introduction to the Total Video Report23:03 Origins and Evolution of the Total Video Project25:47 Understanding Viewing Patterns Across Age Groups29:03 Changes in Content Consumption and Market Dynamics30:50 The Importance of Live and Non-Scripted Content37:49 Challenges and Learnings in Media Research41:02 The Role of Marketers in Media MeasurementConnect with host Conor Byrne on LinkedIn https://www.linkedin.com/in/conorbyrne/Thanks to today's show sponsor Diplomat, the global brand agency Get in touch email Instagram X YoutubeListen to all episodes here Hosted on Acast. See acast.com/privacy for more information.

A two part episode as part of the Cannes Sessions. Brought to you by Freedman International & your host Conor Byrne https://www.linkedin.com/in/conorbyrne/Part One - Media today and tomorrowI sit down with Gerry D'Angelo, esteemed advisory board member, Snr Advisor at McKinsey & Co. With a distinguished career as Vice President, Global Media at Procter & Gamble, Gerry has a wealth of experience in overseeing massive media investments and managing critical relationships with media agencies & digital platforms globally. His impressive background also includes senior roles at Mondelēz International and Samsung, along with leadership positions at the World Federation of Advertisers' Media Forum, the Global Alliance for Responsible Media. In our conversation, recorded at Cannes, Gerry shares his observations on the evolution of the event over the past 15 years, transitioning from traditional Palais-centric activities to a more tech-oriented focus. Reflecting on his tenure at P&G, Gerry provides invaluable insights into integrating external perspectives and the strategic shift towards insourcing and decoupling creative production for greater efficiency. Gerry emphasises the importance of treating media like a supply chain, balancing insourcing and outsourcing to maintain flexibility and focus on value-generating tasks. He delves into the complexities of media talent management, stressing the need for alignment on key goals to avoid turf wars. The episode wraps up with a discussion on advancements in cross-media measurement, the pivotal role of trade associations, and Gerry's perspective on technology's transformative impact on traditional marketing functions.Part Two - A Cannes Lions WinnerIn Part Two I chat to Mark Noble of Heineken Ireland and Peter Dobbyn of Publicis Dublin. Following their triumphant wins at Cannes we delve into the celebrated Pub Museum campaign. Mark and Peter share the story behind the campaign, the collaborative environment fostered between agency and client, and how their shared ambition led to Cannes-worthy work. In a market as intimate as Ireland, the ambition to achieve Cannes success is not just about accolades but about elevating the standard of creative work. Despite debates on the effectiveness of award-winning campaigns, we agree on the necessity to continually raise the bar for creativity and effectiveness in our industry.Two inspiring discussions that provide a wealth of knowledge and inspiration for anyone passionate about marketing and media.01:31 Interview with Jerry D'Angelo: Career Highlights02:38 Insights on Media Management at P&G03:54 The Evolution of Cannes: Traditional vs. Tech09:47 In-Housing vs. Outsourcing: A Balanced Approach18:43 The Role of Technology in Modern Media20:58 Challenges for CMOs in the Tech-Driven World23:57 Future of Cross-Media Measurement27:59 Talent Management in the Media Industry34:23 Part Two 35:06 Background and Business Challenge37:00 Campaign Development and Relationships41:19 The Pub Museum Concept44:50 Execution and Challenges51:53 Trust and Collaboration57:01 Celebrating Success and Impacthttps://www.instagram.com/thatswhaticallmarketing/https://www.tiktok.com/@thatsmarketinghttps://x.com/thats_marketing Hosted on Acast. See acast.com/privacy for more information.

Welcome to the third episode of "Building a Legacy," a three-part series on "That's What I Call Marketing," in partnership with Legacy Communications. In this series we will take a look at evolving world of communications and how Legacy Communications are shaping the future. In Episode Three of this 3 part series, host Conor Byrne discusses the opportunities Sports Sponsorship provides to brands by meeting with 3 brands at very different stages of their sponsorship journey. The panel includes Amy O'Shaughnessy from Energia, Phil Green from PTSB, Mary McGuire from Legacy Communications, and Jason Delany from Staycity Aparthotels. Each brings unique insights from their roles and industries, sharing how sports sponsorship helps address business challenges, build brand equity, and engage communities.Amy discusses how Energia has utilised their rugby partnerships to establish trust and differentiate themselves in the competitive energy market. Phil from PTSB shares their strategy behind sponsoring the Irish Olympic and Paralympic teams, focusing on humanity and modernising their brand. Jason explains the rationale behind StayCity's recent five-year sponsorship deal with Dublin GAA, aiming to educate the market about their aparthotel model and connect with local communities.The episode discusses the importance of aligning sponsorship with brand values and the evolving relationship between brands and rights holders. The panellists dive into the intricacies of sponsorship activation, how to measure its impact effectively, and the vital role of athlete engagement.This episode is packed with rich insights for marketing professionals contemplating or currently engaged in sports sponsorship, providing a comprehensive guide to navigating this dynamic space. Don't forget to catch up on the previous episodes of the series, featuring in-depth discussions on building an agency and the power of creativity in the field. Tune in and discover how to build a lasting legacy through strategic and impactful sports sponsorship.03:41 Business Challenges and Sponsorship Strategies17:43 Activating Sponsorships Effectively26:45 Building Strong Relationships with Rights Holders29:08 The Importance of Communication29:16 Navigating Complex Sponsorship Deals33:34 Engaging with Sports Talent40:29 Measuring Sponsorship Impact47:56 Starting the Sponsorship ConversationMeet the GuestsPhil Greene, Sponsorship Manager with PTSB. Leading out on the Bank's sponsorship portfolio, including their flagship sponsorship of the Irish Olympic and Paralympic teams, as well as partnerships like the Ideal Home Show and the Guaranteed Irish Business Awards.Amy O'Shaugnessy is Head of Brand at Energia Group. Energia is heavily invested in the world of rugby as the Official Energy Partner of both the IRFU and Leinster Rugby, headline sponsor of the Energia All Ireland League and with naming rights at Energia Park.Jason Delany, Director of Brand, Product and Marketing at Staycity Aparthotels who has most recently negotiated and led out on one of the most talked about sports sponsorships in the country, that is with Dublin GAA, which was signed on a five year deal in November of last year.Mary McGuire, Head of Sponsorship at Legacy Communications who while working together with these three great brands also works across a wide range of sponsorships within the industry from sport, culture, entertainment and media for her clients within the agency. Hosted on Acast. See acast.com/privacy for more information.

Welcome to the second episode of "Building a Legacy," a three-part series on "That's What I Call Marketing," in partnership with Legacy Communications. In this series we will deep dive into the evolving world of communications and how Legacy Communications are shaping the future. In Episode Two of this 3 part series, host Conor Byrne meets Claire O'Grady, Micheal Brennan and Aidan McLaughlin.The episode delves into the shift from traditional PR to a more integrated approach with the guests discussing how agencies are collaborating more closely with clients and how understanding client businesses deeply is a key factors in achieving better creative outcomes. The conversation moves to the importance of creativity within constraints and how structured processes can actually foster more innovative ideas. The role of creativity in unexpected areas, like search, is explored with great examples from the guests on how to think creatively across all elements of a campaign - down to search. The episode covers strategies for navigating the attention economy, focusing on capturing and retaining consumer attention in a fragmented media landscape. The guests share examples of successful reactive campaigns and the role of digital PR in modern marketing. They emphasise the need for businesses to stay attuned to cultural shifts and be prepared to act quickly and authentically.00:27 Series Introduction: Building a Legacy01:04 Meet the Guests: Claire, Aidan, and Michal02:40 Evolving Roles in Marketing and Communications07:22 The Importance of Relationships and Collaboration14:46 Creativity and Constraints16:27 The Role of Search in Creativity22:13 Curiosity and Bravery in Marketing24:31 Campaign Success and Creative Effectiveness26:36 Client-Agency Relationships and Information Sharing28:17 Fostering Creativity and Team Collaboration30:51 Handling Feedback and Criticism in Creative Work32:31 Rapid Response and Embracing Culture in PR40:34 The Role of Technology in Enhancing Creativity47:36 Concluding Thoughts and Book RecommendationMeet the Guests:Claire Grady: With over 18 years of experience delivering award-winning campaigns for brands like BT, Pampers, and Eddie Rockets, Ciara is the Director of Creativity and Strategy at Legacy Communications.Aidan McLaughlin: Aidan brings a wealth of knowledge from both agency and client-side roles, focusing on storytelling and large-scale cross-platform communications.Micheal Brennan: The Head of Search at Legacy Communications, Micheal sheds light on the surprising role of search in creativity.Don't forget to subscribe, rate, and review the podcast, and stay tuned for the next episode in the "Building a Legacy" series, where we explore the power of creativity in shaping successful marketing campaignshttps://www.thatswhaticallmarketing.com/https://legacycommunications.com/ Hosted on Acast. See acast.com/privacy for more information.

The Mindless Marketer Series is back. The second episode of the series, Marc Binkley & Vassilis Douros of the Sleeping Barber Podcast, covers hot marketing topics of today. We switched things up in the episode, where this time we selected three marketing topics drawing inspiration from Tom Fishburne's Marketoonist, while we introduced a new segment that we hope you enjoy! 00:00 - Introduction01:19 - Convince Your C-Suite: The Real Impact of Creativity07:30 - The Evolution and Challenges of the CMO Role11:47 - The Creative Brief11:50 - Data-Driven Marketing: A Double-Edged Sword17:50 - NEW SEGMENT - This or That!18:45 - Campaign Pre-testing26:13 - Does Creative Inform Media, or Media Inform Creative33:03 - Differentiation vs. DistinctivenessGet in touch with the hosts:Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠Conor Byrne:https://www.linkedin.com/in/conorbyrne/Check out the Sleeping Barber Podcast here https://www.sleepingbarber.ca/Thanks to today's show sponsors: The Indie List and Diplomat, the global brand agency Get in touch about sponsorship or content partnerships, email EmailInstagram X YoutubeListen to all episodes here Hosted on Acast. See acast.com/privacy for more information.

We are back with our second episode of the Mindless Marketers with our friend of the podcast and fellow podcast host of That's What I Call Marketing, Conor Byrne. We switched things up in the episode, where this time we selected three marketing topics drawing inspiration from Tom Fishburne's Marketoonist, while we introduced a new segment that we hope you enjoy! Get in touch with the hosts: Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠ Conor Byrne: https://www.linkedin.com/in/conorbyrne/ Timestamps: 00:00 - Introduction01:19 - Convince Your C-Suite: The Real Impact of Creativity07:30 - The Evolution and Challenges of the CMO Role11:47 - The Creative Brief11:50 - Data-Driven Marketing: A Double-Edged Sword17:50 - NEW SEGMENT - This or That!18:45 - Campaign Pre-testing26:13 - Does Creative Inform Media, or Media Inform Creative33:03 - Differentiation vs. Distinctiveness Where to Listen: Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id1609811324 Spotify: https://open.spotify.com/show/4v0kaM350zEY7X2VBuyfrF?si=7083317d5afd488b ⁠⁠ Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84MWVjYWJhNC9wb2RjYXN0L3Jzcw?sa=X&ved=2ahUKEwji_oSOopP-AhXnlo4IHTZKBgYQ9sEGegQIARAC Youtube: https://www.youtube.com/@sleepingbarberpodcast © 2024 Sleeping Barber

Welcome to the first episode of "Building a Legacy," a new three-part series on "That's What I Call Marketing," in partnership with Legacy Communications. In this series we will deep dive into the evolving world of communications and how Legacy Communications are shaping the future. In Episode One of this 3 part series, host Conor Byrne sits down with Bernard Brogan and Kevin Moore, of Legacy Communications, to share the fascinating journey of their agency from its inception to becoming a renowned name in the industry.Bernard Brogan, a Dublin football legend with a background in accountancy and business management, and Kevin Moore, a seasoned PR professional with a history in high-profile campaigns, bring their unique perspectives and experiences to the table. Together, they discuss the importance of storytelling, creativity, and strategic thinking in building and maintaining a successful agency.Starting with the origin story of Legacy Communications, Bernard and Kevin recount their early days of working without wages, setting up a small office, and the challenges they faced. They highlight key moments and client wins that propelled their agency forward, including securing significant partnerships with AIG, Volkswagen, and Littlewoods Ireland. The conversation delves into the operational challenges of running a fast-growing agency, the importance of culture and values, focusing on the core principles: Be Brave, Be Sound, and Be Curious. .As they look to the future, Bernard and Kevin share their plans for international expansion and the strategic moves they're making to stay ahead in the digital age. Join us for this inspiring episode filled with personal anecdotes, professional insights, and practical advice for anyone interested in the dynamic world of communications and marketing. Don't forget to subscribe, rate, and review the podcast, and stay tuned for the next episode in the "Building a Legacy" series, where we explore the power of creativity in shaping successful marketing campaigns.01:01 Meet the Guests: Bernard Brogan and Kevin Moore04:36 The Origin Story of Legacy Communications08:03 The Journey of Building Legacy Communications15:04 Key Moments and Client Wins for Legacy Communications20:14 Learning from Mistakes and Growing the Business26:47 The Importance of Relationships in Business Success27:59 Mastering Client Relationships and Scaling Challenges29:21 Strategic Planning and Growth Amidst Uncertainty32:19 Embracing Digital Transformation and SEO Integration38:39 Cultivating a Strong Agency Culture and Values43:41 Innovative Approaches to Client Success and Agency Growth47:22 Looking Ahead: International Expansion and Leveraging Technology53:49 Reflecting on the Journey and Lessons Learned56:01 Building a Legacy Through People and PartnershipsVisit https://legacycommunications.com/Visit https://www.thatswhaticallmarketing.com/ Hosted on Acast. See acast.com/privacy for more information.

Top Stories:1. Nanostring is bought⁠PSBJ article⁠2. Non-compete clauses are banned⁠Seattle Times article⁠3. Cornish is selling Kerry Hall⁠Seattle Magazine article⁠4. Music venues opening/re-opening⁠Seattle Times article⁠ (Carnation)⁠Seattle Refined⁠ (Conor Byrne)5. President of Wizards of the Coast resigns⁠Geekwire article⁠ About co-host: James Falzone - Dean at Cornish College of the Arts James Falzone is a clarinetist, composer, and improviser whose work in the jazz and creative music scenes has won him international acclaim. A veteran contemporary music lecturer and clinician, as well as an award-winning composer. He was the Chair of the music program for about six years before becoming Dean for the past two years. Host Rachel Horgan:Rachel is an independent event producer, emcee and entrepreneur. She worked for the Business Journal for 5 years as their Director of Events interviewing business leaders on stage before launching the weekly podcast. She earned her communication degree from the University of San Diego. Contact:Email: theweeklyseattle@gmail.comInstagram: @theweeklyseattleWebsite: ⁠⁠⁠⁠⁠www.theweeklyseattle.com

We're thrilled to announce a new segment featuring a friend of the podcast and fellow podcast host of That's What I Call Marketing, Conor Byrne. This segment will delve into current marketing topics, drawing inspiration from Tom Fishburne's Marketoonist. For this segment, each host has chosen two sketches to discuss, sparking engaging dialogue. We see this as a fun way to tackle pressing issues that surface in our discipline. We hope you enjoy this new segment! Get in touch with the hosts: Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠ Conor Byrne: https://www.linkedin.com/in/conorbyrne/ Timestamps: 00:00 Welcome to the Pilot: Introducing Mindless Marketers00:25 Diving Into the World of tom Fishburne and the Marketoonist,01:36 The Evolution and Challenges of the CMO Role07:54 AI in Marketing: Expectations vs. Reality11:50 Data-Driven Marketing: A Double-Edged Sword16:56 Navigating the Shift from Third-Party Cookies21:10 Rethinking Remarketing Strategies22:13 Scepticism and Realisations in Digital Marketing24:20 The Impact of Cutting Marketing Budgets31:37 Inside the Mind of a Consumer: Brand Perception39:08 Concluding Thoughts on Marketing Strategies Where to Listen: Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id1609811324 Spotify: https://open.spotify.com/show/4v0kaM350zEY7X2VBuyfrF?si=7083317d5afd488b ⁠⁠ Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84MWVjYWJhNC9wb2RjYXN0L3Jzcw?sa=X&ved=2ahUKEwji_oSOopP-AhXnlo4IHTZKBgYQ9sEGegQIARAC Youtube: https://www.youtube.com/@sleepingbarberpodcast © 2024 Sleeping Barber

In this episode of 'That's What I Call Marketing', Conor Byrne hosts a B2B Marketing panel discussion with Tara O'Sullivan CMO of Zevo Health, Caroline Kelly VP of Marketing at Johnson Hanna, and Seamus Moore CMO of Atlas. The discussion aims to delve deep into the evolving world of B2B marketing and answers the question why is B2B marketing so boring. The discussion looks at what is going wrong and what is going right in B2B Marketing, the need for it to have a more human-centric approach and the well known challenge of stakeholder complexities. The panel debate if B2B marketing should be purely transactional or should it create meaningful connections addressing customer pain points and leveraging strong creative content to resonate with the audience. The episode explores the role of creativity and utility in marketing, with a consensus on the necessity of creativity to stand out in a traditionally utilitarian field. The panelists share successful strategies from their respective organisations, shedding light on the importance of brand differentiation and the power of creative tactics to foster engagement and break the monotony of B2B marketing. As the conversation progresses, the panel touches on the impact of thought leadership and content strategies, underscoring the need for authenticity, relevance, and delivering value to the audience. The episode concludes with a lively enough discussion on the relationship between marketing and sales, emphasising the importance of collaboration, setting clear boundaries, and aligning goals to drive business success.. The episode serves as a compelling call to action for marketers to innovate, connect, and inspire in the evolving world of B2B marketing. The future of B2B marketing should be bright and inspiring 03:30 Defining B2B Marketing: Insights from the Experts12:07 The Creative Challenge in B2B Marketing18:29 Personalizing B2B Marketing: Strategies for Engagement24:43 The Importance of Measurable Outcomes in B2B Marketing32:45 The Digital Transformation of B2B Marketing34:49 Navigating the Complex Relationship Between Sales and Marketing48:17 The Importance of Internal Content Creation in B2B Marketing55:55 The Future of B2B Marketing: Creativity, Purpose, and Impact56:26 Spotlight on Innovative B2B Brands and the Future of WorkThanks to today's show sponsors: The Indie List https://indielist.ie/ and Diplomat, the global brand agency https://www.diplomat.agency/Thanks to SpaceTo for hosting us and Business Plus for their supportGet in touch about sponsorship or content partnerships, email thatswhaticallmarketing@gmail.comVisit www.thatswhaticallmarketing.com to listen back to all previous shows Hosted on Acast. See acast.com/privacy for more information.

1. Kryder, Gianluca Vacchi - Tromba 2. Fedde Le Grand - Here Comes That Sound 3. Lucas & Steve - What We Know (feat. Conor Byrne) 4. BADDIES ONLY, CAVALLI, Mathieu Ruz - Dame Mas 5. (AOW) Sander van Doorn - Ori Tali Ma (BLR Remix) 6. BYOR - Thunder 7. Who's Who - Not So Dirty (HIISAK Remix) 8. Lucas & Steve x Skinny Days - When I Wake Up (Club Mix) 9. (SR) Calvin Harris, Rag'n'Bone Man - Lovers In A Past Life (Westend Remix) 10. Steve Angello - Rave n Roll (Corey James Remix) 11. Shinedoe - Phunk (CASSIMM Remix) 12. CiDE, Michael Kurt, Almo & Mason Young - Feel It Coming 13. Voost & Arlow - Make You Mine 14. Max Styler - Kiki 15. Steve Aoki - The Show (Steve Aoki x Lucas & Steve Remix VIP) 16. MANIBA & Alfie Cridland - Into The Night 17. ARTY feat. XIRA - Take So Long (Find You) 18. Mason vs Princess Superstar - Perfect (Exceeder) [Oliver Heldens Remix]

1. Steff Da Campo x Ilkay Sencan - KINTSUGI 2. Lucas & Steve - What We Know (feat. Conor Byrne) 3. Filex - Phat Beat 4. Chapter & Verse - I Got 5 On It 5. (AOW) Tiësto x MOGUAI - Explode 6. Kura - O Vento (feat. Jessica Cipriano & LETUS et) 7. Sevek - DJ Do Baile 8. CYRIL - Stumblin' In (Arno Cost & Norman Doray Remix) 9. (SR) Jay Hardway - On My Way 10. CHANEY - Always (Me & You) 11. Lady Bee, Gian Varela, Vikina - Corazon 12. Acraze, Pickle, NKY - Runny Nose 13. Funkin Matt - Entropy 14. Lucas & Steve x Skinny Days - When I Wake Up (Club Mix) 15. RudeLies - Dirty Vibe 16. Dimitri Vangelis & Wyman - Retro 17. Steve Aoki - The Show (Steve Aoki x Lucas & Steve Remix VIP) 18. HÄWK - House Everyday (with SMACK)

1. Bolier, Iceleak & Nosi - Take This 2. Lucas & Steve - What We Know (feat. Conor Byrne) 3. Don Diablo & Major Lazer x Baby Lawd - Jiggy Woogie 4. Laidback Luke, Amy Miyú - La Vida Loca 5. (SR) David Guetta & MORTEN - The Truth 6. MOR3L - Sounds Good 7. NIIKO X SWAE feat. Mougleta - Rain 8. Steve Aoki - The Show (Steve Aoki x Lucas & Steve Remix VIP) 9. (AOW) KREAM - So Hï 10. Jameson - Vice 11. HUMAIN - Desire 12. DJ Susan & Shift K3Y - Feel Alive 13. Solardo x Stevie Appleton - The Juice (Club Mix) 14. Lucas & Steve x Skinny Days - When I Wake Up (Club Mix) 15. Justin Mylo & Ryos feat. SBSTN - In My Bones 16. Martin Garrix & Seth Hills - Biochemical 17. FAULHABER & Janieck - Lie 2 You (Would I) 18. LIZOT x Keanu Silva x IZKO feat. CERES - Burning Up

1. Jack Wins - Us (What About) 2. WATEVA ft. Nola - Close To Me 3. Lucas & Steve - What We Know (feat. Conor Byrne) 4. MaxMillion x MAA - Lypergo 5. (SR) Mr. Belt & Wezol - It's Not Right (But It's Ok) 6. Cat Dealers & GOTT - Drinks & Pills 7. Malarkey & La Vague - He's So Good 8. Piero Pirupa & NuKey - Only Human 9. (AOW) Sean Paul x Odd Mob - Get Busy (Odd Mob Club Mix) 10. Calvin Harris, Rag'n'Bone Man - Lovers In A Past Life (with Rag'n'Bone Man) 11. Steve Aoki - The Show (Steve Aoki x Lucas & Steve Remix VIP) 12. Sam Collins x Jake Tarry - Stop 13. PALASTIC - Wildfire 14. Martin Garrix & Mesto feat. WILHELM - Breakaway 15. Lucas & Steve x Skinny Days - When I Wake Up (Club Mix) 16. Afroki - Everything You Do (feat. Aviella) 17. A7S - Monster (with Alok) 18. Xoro - Nicotine

1. Nicky Romero - All Night Long 2. Lucas & Steve - What We Know (feat. Conor Byrne) 3. Gotye, Fisher, Chris Lake - Somebody (2024) 4. Kokiri - Circa '95 5. (SR) Martin Garrix & Third Party feat. Oaks & Declan J Donovan - Carry You 6. John Summit & Hayla - Shiver 7. BYOR & ARIA - Keep It Real (Club Mix) 8. Bingo Players x Oomloud - Jump 9. (AOW) Sebastian Ingrosso & Steve Angello - Skip 10. SIIK & KDH - Closer 11. Steve Aoki - The Show (Steve Aoki x Lucas & Steve Remix VIP) 12. Deorro x TELYKAST x Catello - Without Your Love 13. Daniel Etienne, MORVN, Alure - The Anthem 14. Lucas & Steve x Skinny Days - When I Wake Up (Club Mix) 15. MAKJ x Faustix - Trouble 16. B Jones, Stadiumx & Maria Mathea - Don't Forget 17. NOME - Rabbit Hole (feat. Ceres) 18. NIGHT _ MOVES, Clara Sofie - Body & Heart

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1. INNA x VINAI x jayover - Stuck In Limbo  2. Plastik Funk & Jay Hardway - Coming Home 3. Robin Aristo - For Life  4. Lucas & Steve - What We Know (feat. Conor Byrne)  5. (SR) David Guetta & MORTEN - The Future Is Now 6. RudeLies feat. Sonam - Reaction  7. DallasK - Head  8. Sunnery James & Ryan Marciano feat. Mc Leléto - Vai Sentar  9. (AOW) DubVision & AFROJACK - Underwater  10. BURNR - Freak In The Weekend  11. Joel Corry x Sidney Samson x Pajane - Riverside MF 12. Steve Aoki - The Show (Steve Aoki x Lucas & Steve Remix VIP)  13. NIKK - Thick like an X5  14. KAAZE - In The Dark (ft. Maria Mathea)  15. Lucas & Steve x Skinny Days - When I Wake Up (Club Mix)  16. Gabry Ponte & DAMANTE - Turn Me On  17. Jax Jones x Zoe Wees - Never Be Lonely  18. Otto Knows - Your Love 

1. Lucas & Steve - What We Know (feat. Conor Byrne)  2. Tom Enzy - Vamo Que Vamo  3. TV Noise, Cobuz & Bustta, Lalo Ebratt - Toki  4. (AOW) Sander van Doorn – High On You 5. Eli & Fur x Punctual x Richard Judge - Halo  6. Illusionize – My Body (feat. Y&M)  7. Axel Boy - Talk About Love 8. (EP) Lucas & Steve x Skinny Days - When I Wake Up (Club Mix) 9. BYOR & ARIA - Keep It Real  10. Odd Mob & OMNOM HYPERBEAM - All Day, All Night 11. DLMT & STO CULTR - ¡Date Prisa!  12. (SR) David Guetta & Mason vs Princess Superstar - Perfect (Exceeder)  13. Steve Aoki - The Show (Steve Aoki x Lucas & Steve Remix VIP)  14. Agdem - Samdo  15. Sikdope x RayRay - Feel It  16. Öwnboss & LAWRENT - Beat Of Your Love (feat. EKKO) 17. T.Matthias & Alfie Cridland - Fall Again ( 18. Autograf - I Wanna Go 

Attending Pendulum Summit 2024 host Conor Byrne got to meet and speak to 6 of the amazing speakers. This episode is made up of 6 short interviews and is less about marketing and more about inspiring stories and from some truly incredible people. The Pendulum Summit, believes in the power of impactful moments that create lasting change. The summit creates a ripple effect that drives the change the world needs. These short stories will hopefully inspire you.3:10 - Dr. Zoe Wimshurst, Sports Psychologist13:26 - Niall Breslin, Singer, Author, Mental Health Advocate20:45 - Dr. Brian Pennie, Author and Neuroscientist27:43 - Astacianna Hatcher Conservation Ornithologist35:10 - Charlie Engle Ultramarathon runner and author45:42 - Dr. John Gray Author Men are from mars women are from venusThanks to the Pendulum SummitToday's show is sponsored by The Indie List Get in touch about sponsorship and partnerships at thatswhaticallmarketing@gmail.com Instagram www.instagram.com/thatswhaticallmarketing/ X twitter twitter.com/thats_marketing .Youtube: www.youtube.com/@thatswhaticallmarketing You can listen to all old episodes www.thatswhaticallmarketing.com Hosted on Acast. See acast.com/privacy for more information.

1. Deniz Koyu - Underground  2. PØP CULTUR - We House U  3. Matisse & Sadko & James French - Pull Me Through The Fire (Citadelle Remix) 4. Lucas & Steve - What We Know (feat. Conor Byrne)  5. (SR) Mau P - BEATS FOR THE UNDERGROUND 6. Millean. - Obsessed  7. Jude & Frank X Massi Rocket - My Illusion  8. Lucas & Steve x Skinny Days - When I Wake Up  9. (AOW) Don Diablo & Mearsy - Physique (feat. RBZ)  10. Tom Westy - In The Dark  11. Will Clarke, BURNS - Give Me  12. Dubdogz & farfetch'd - Say It Right  13. Ansun & BCMP - Lost World  14. Tobtok x PS1 - Drive (feat. Georgia Meek) 15. Steve Aoki - The Show (Steve Aoki x Lucas & Steve Remix VIP)  16. Hypaton & David Guetta - Blablabla ( 17. HUTS, Lucles - Nothing To Lose (Club Mix) 18. Landis - Losing My Mind 

Today I am joined by Conor Byrne to discuss a woman whose life just breaks my heart every time I hear her story...Lady Catherine Grey. Purchase book: https://a.co/d/2hAntz0 Host: Rebecca Larson Guest: Conor Byrne --- Send in a voice message: https://podcasters.spotify.com/pod/show/rebecca-larson/message Support this podcast: https://podcasters.spotify.com/pod/show/rebecca-larson/support

1. Lucas & Steve x Skinny Days - When I Wake Up  2. Steve Angello - Me  3. Charmes - Nasty  3. Vintage Culture, Maverick Sabre & Tom Breu - Weak  5. (AOW) Cheat Codes ft. Birdy - Head Up  6. MOGUAI x Nora Van Elken x Lohrasp Kansara - New Day Ft. Normand Alexander  7. Lucas & Steve - What We Know (feat. Conor Byrne)  8. Marc Benjamin & Rory Hope - One In A Million  9. (SR) Kygo, Ava Max - Whatever 10. Cat Dealers - Ass To The Back 11. The Temper Trap - Sweet Disposition (John Summit & Silver Panda Remix) 12. NUZB & Merow - Anywhere You Go  13. Alex Martin & Danth - Want More  14. Steve Aoki - The Show (Steve Aoki x Lucas & Steve Remix VIP) 15. Sam Collins - Prayers On Acid  16. Ansun & AARMO - U Don't Mind  17. Laidback Luke, Gian Varela - Hit It Back 

Marc O'Driscoll speaks to Conor Byrne, a 20-year-old carer in Wicklow Town, and Emer Smyth, ESRI, discusses the education impact which additional home caring duties have on young people in Ireland.

1. JustLuke - Dance With Me  2. SNBRN - Fly Guy 3. Lucas & Steve - What We Know (feat. Conor Byrne)  4. Kungs x David Guetta x Izzy Bizu - All Night Long  5. (AOW) Jameson - Move On  6. M!KE V - Leave Right Now  7. Hollaphonic & Voost - It's A Vibe  8. Lucas & Steve x Skinny Days - When I Wake Up  9. (SR) Nicky Romero, Deniz Koyu, Jaimes - Tomorrow Comes  10. AKA AKA, Domenico Rondinelli - One More  11. Zookëper, Beachcrimes, Tia Tia - Medicine  12. Lady Bee - They Not Us  13. Plastik Funk - Sunshine Hotel (Just Walk On In) [Plastik Funk & Esox Remix] 14. Steve Aoki - The Show (Steve Aoki x Lucas & Steve Remix VIP)  15. D.O.D ft. Hannah Boleyn - Dominos  16. Sander van Doorn – No Limit To Our Love (feat. Jantine) 17. Grooveyard - Mary Go Wild (Firebeatz Remix) 

1. Oliver Heldens, Ian Asher, & Sergio Mendes - Mas Que Nada  2. Cheat Codes ft. Birdy - Head Up (Club Mix) 3. Justmylørd & ATIØPE - Endorphyn  4. (AOW) Alok & Bebe Rexha - Deep In Your Love  5. Lucas & Steve - What We Know (feat. Conor Byrne)  6. Jack Orley - Vai  7. Dyro & RayRay - To The Beat  8. (EP) Lucas & Steve x Skinny Days - When I Wake Up  9. Jake Tarry - We Enter 10. Westend & Max Styler - Rhythm Machine 11. Luke Alexander - Elevate Your Love 12. (SR) Don Diablo & Lucky Luke - WTF R U! 13. Steve Aoki - The Show (Steve Aoki x Lucas & Steve Remix VIP)  14. Sandro Silva ft. Joe Jury - Cold As Ice  15. Lucas & Steve - BANG! 16. Juicy M x Lady Bee - Desire ft. Ælinn  17. SAYMYNITTI, SAYMYNAME, NITTI - Can't Find My Friends (feat. Midian)  18. Bassjackers - All Around The World (La La La La La)

1. Lucas & Steve - Careful What You Wish For (feat. Alida)  2. Lucas & Steve - Careful What You Wish For (feat. Alida) [Club Mix] 3. Lucas & Steve - What We Know (feat. Conor Byrne) [Club Mix] 4. Lucas & Steve - What We Know (feat. Conor Byrne)  5. Lucas & Steve, Yves V - After Midnight (feat. Xoro) [Club Mix]  6. Lucas & Steve, Yves V - After Midnight (feat. Xoro) 7. Lucas & Steve, Yves V - After Midnight (feat. Xoro) [Tribute Mix]  8. Lucas & Steve x DubVision - Feel My Love (feat. Joe Taylor) [Redondo Remix] 9. Lucas & Steve - LFG  10. Martin Garrix - Animals (Lucas & Steve Flip 2023)  11. Lucas & Steve - Warp  12. Lucas & Steve - BANG!  13. ID - ID 14. Lucas & Steve x Philip Strand - Best Of Me 15. Showtek - Booyah (LS Flip) 16. SICK vs Love Don't Let Me Go (AVB EDIT) 17. ID - ID 18. Steve Aoki - The Show (Steve Aoki x Lucas & Steve Remix) 19. Tiesto - Bet My Dollar (Lucas & Steve Remix) 20. Darude - Sandstorm (Lucas & Steve Flip Mix)  21. Quintino - Epic (Lucas & Steve 2022 Flip) 22. David Guetta - Sexy Bitch (Lucas & Steve 2023 Remix) 

1. VASSY - Off Switch  2. Mazdem - Body Heat  3. Florence & The Machine - You've Got The Love (Sonny Noto Private Mix) 4. Lucas & Steve - What We Know (feat. Conor Byrne) 5. (SR) Alan Walker - Fire! (feat. YUQI & JVKE)  6. D'Amico & Valax, HENNZ & Johan Oslah - Wanna Have Fun (ft. Doriel)  7. Kooyman - Abyssal.wav 8. Leandro Da Silva, VALMAR - Cancion Del Mariachi (Bolier Remix) 9. (AOW) Tiësto x FAST BOY - All My Life 10. Lucas & Steve - LFG  11. Morgan Page - Anyone  12. Jay Dunham - Shut It Down 13. G-POL & ILVS - Never Look Back  14. Jack Mallett & 2 Thunders - No Other Way  15. Lucas & Steve - BANG! 16. Deorro x Electric Polar Bears - Front To Back  17. Showtek & Justin Prime - Cannonball (La Fuente Remix) 18. EMDI x B.R.T - Never Give Up (feat. NAJA) 

It's a podcast takeover! In a special bonus episode, we're sharing Elena's conversation with Marc Binkley and Vassilis Douros of “The Sleeping Barber” and Conor Byrne of “That's What I Call Marketing.” Together, they review their favorite marketing trends and campaigns of the year, plus what they're looking forward to for marketers in 2024. The conversation explores Apple's distinctive brand assets, how Spotify and Strava make the most of customer data, the potential impact of AI, what brand purpose looks like next year, and much, much more. Topics covered: [00:30] Introducing the podcasters for today's episode[02:00] Top marketing campaigns from the last year[15:00] The resurgence of media mix modeling[18:30] How marketers should be testing AI in 2024[22:30] The growth of creativity in B2B marketing[27:00] Why brand purpose is on the decline[31:30] The death of hyper-personalization[38:00] Influencer marketing's top challenges[43:00] Favorite marketing thought leaders To learn more, visit marketingarchitects.com/podcast. Resources: The Sleeping Barber: https://podcasts.apple.com/us/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id1609811324That's What I Call Marketing: https://podcasts.apple.com/us/podcast/thats-what-i-call-marketing/id1615415427?mt=2Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

1. Harrison & James French & Daniel de Bourg - There for you  2. Lucas & Steve - What We Know (feat. Conor Byrne)  3. Landis - Beggin'  4. HIDDN x DERON - For A Sign  5. (SR) Armin van Buuren & Goodboys - Forever (Stay Like This) 6. SUBB, Ruiz - Vale Que Vale  7. Goodboys - Future  8. Corey James & Kokiri - UR MND 9. (AOW) Jay Hardway x SGNLS - On The Run  10. Leandro Da Silva, Pave - Balança 11. Sander van Doorn x Robert Falcon - Rapture (BLR Remix)  12. Lucas & Steve - BANG! 13. Armand Van Helden - I Want Your Soul (Seth Hills & Ape Rave Club Bootleg) 14. MARF - Headphones  15. Lucas & Steve - LFG  16. Odssey - Blue Skies (ft. Echo)  17. Laura Van Dam - Blow Up The Speakers 

We decided to switch things up a bit for our last episode of the year. We roped in some of our pretty cool podcast buddies – Elena Hengel from the Marketing Architects Podcast and Conor Byrne, the brain behind 'That's What I Call Marketing!' Together, we dive into our best campaigns of the year from the US, Canada, and Europe. We discuss being bearish or bullish on MMM, B2B creativity, influencer marketing, and much more. Heck, we even rank our favourite marketing brains from the past year! This episode is best enjoyed with your feet up by a crackling fire, and don't forget the eggnog! We thank you all for the incredible support over the last and and we wish you all a Merry Christmas and Happy Holidays. We'll see you in the New Year! Marc and V Timestamps 1:21 - Our campaigns of the year 14:47 - Bullish or Bearish 42:35 - Thought leader power rankings 55:16 - 2024 predictions Links: Elena Apple, “Titanium” - https://www.wsj.com/tech/personal-tech/apple-iphone-15-titanium-commercial-yat-kha-d9cd2db3 Salesforce, “AI Sheriff” - https://www.adweek.com/brand-marketing/salesforce-sheriff-matthew-mcconaughey-artificial-intelligence-wild-west/ Conor: Paddy Power: https://youtu.be/F9xW1W7Kw8Y?si=yhTFRYPZAivaFSoi Yorkshire Tea Pack yer bags: https://youtu.be/F9xW1W7Kw8Y?si=yhTFRYPZAivaFSoi Communion Saves: https://www.youtube.com/watch?v=JCJfxC5i588 Vassilis: WestJet's “Holiday Heros” - https://www.youtube.com/watch?v=GkZPyBcevaI = Canadian Tire “ Christmas Firsts” - https://www.publicis.ca/blog/canadian-tire-celebrates-holiday-firsts-2/ Marc's Fixed Rate Pizza - https://marketingawards.strategyonline.ca/winners/winner/2023/?e=154387&u=Advertising&n=Fixed-Rate+Pizza Spotify Wrapped Campaign

Welcome to another episode of the Barber's Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a case study, and our ad of the week. Enjoy the show! Our Hosts: Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠ Get in touch with our hosts: Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠ In the News WARC - The future of strategy: Marketing is in desperate need of a reality check https://www.warc.com/newsandopinion/opinion/the-future-of-strategy-2023-marketing-is-in-desperate-need-of-a-reality-check/6378 Adexchanger - Adalytics Exposes An Alleged $10.5 Billion Black Hole In The Google Search Partners Program https://www.adexchanger.com/online-advertising/adalytics-exposes-an-alleged-10-5-billion-black-hole-in-the-google-search-partners-program/ Techcrunch - AWS brings palm-scanning “Amazon One Enterprise" https://techcrunch.com/2023/11/28/aws-brings-amazon-one-palm-scanning-authentication-technology-to-the-enterprise/ Marketing Dive - IPG Mediabrands strikes a deal with Amazon for ad-supported streaming Amazon's fledgling ad-supported offering. https://www.marketingdive.com/news/amazon-ipg-mediabrands-deal-ad-supported-streaming/702147/ Financial Post - Canadians now allocating 15.4% of their income to pay debts compared to 13.2% for Americans https://financialpost.com/news/mortgage-crunch-hits-canada-economy Marketing Dive - What Coca-Cola's generative AI experiments mean for the brand's future | Marketing Dive https://www.marketingdive.com/news/coca-cola-coke-ai-openai-lessons-plans-interview/701265/ The Marketing Moment Dove - The Real Cost of Beauty This was a campaign the aired earlier in the year which aims to to create a safer, healthier online environment for younger generations. Ogilvy UK and Ogilvy Toronot Sources: Campaign Landing Page: https://realcostofbeauty.dove.com/ https://www.razorfish.com/work/dove-real-cost-of-beauty/ https://www.hsph.harvard.edu/striped/wp-content/uploads/sites/1267/2022/10/Real-Cost-of-Beauty-Report-10-4-22.pdf https://www.ogilvy.com/work/cost-beauty https://www.marketingmag.com.au/featured/cost-of-beauty-dove-pushes-for-kids-online-safety-act-in-latest-campaign/ Ad of the Week Amazon's Christmas ad for 2023 called "Joy Ride." It's not your usual sleigh ride—it's a sweet story about three lifelong buddies who take us on a trip down memory lane. They show us that the greatest gifts aren't always in fancy boxes but in the special moments we enjoy together. Watch Here - ⁠https://www.youtube.com/watch?v=jmF0bOCa_4Q Coming up next week: Special Year in Review Episode with Elena Hengel From Marketing Architects and Conor Byrne from That's What I call Marketing. © 2023 Sleeping Barber

01. Alle Farben & James Carter & VARGEN - Wanna Dance 02. John Dahlbäck - Cant Stop Me 03. Joe Stone x Montell Jordan - Lean On Me x This Is How We Do It (Luke S Mashup) 04. Bingo Players - You Know Why 05. THRDL!FE & STO CULTR - The Vibe 06. Tony Metric - Gang (MOTi Remix) 07. Block & Crown, Atilla Cetin - Talking to You 08. Robin Schulz & Wes x Alesso - Pressure Alane (David Puentez Mashup) 09. Promise Land x Brave Culture - Dance Alone (Ekonovah Remix) 10. Lucas & Steve - What We Know (feat. Conor Byrne) 11. Keanu Silva x Phil The Beat feat. Ekko - Still Missing You 12. Boris Way - People Love 13. Calvin Harris & Sam Smith Vs Hayley May - Feel Desire (BNM Bootleg) 14. DK & Guy Arthur feat. Enlery - Turn Around ft. Enlery 15. Torren Foot Vs 50 Cent - Candy Shop (Luke DB Vip Edit Mix) 16. Ferry Corsten & Disco Fries feat. Leon Stanford - Love You Loud (HARBER Remix) 17. Don Diablo - Let Me Love You 18. Armand Van Helden - I Want Your Soul (Prospa remix) 19. Alok, The Chainsmokers & Mae Stephens - Jungle 20. Crew 7 - Umbrella

1. ManyFew - Love You (One More Chance)  2. Sick Individuals & Madism - Waste My Time  3. Sunnery James & Ryan Marciano - Shorty (Novak Remix)  4. Lucas & Steve - What We Know (feat. Conor Byrne)  5. (AOW) Sentinel - Hallucinate  6. James Hype & Kim Petras - Drums  7. Cheat Codes feat. A7S - Location  8. MORTEN - Good God  9. (SR) Lucas & Steve - Source 10. JOXION x STEED - NAH  11. DubVision & Nu-La - Out Of The Dark 12. Firebeatz - Shined On Me (Club Mix) 13. Lucas & Steve - LFG 14. Alle Farben - Believe  15. Lucas & Steve - BANG! 16. Marc Benjamin & Ansun - Thunderstorm  17. Merow - Kick It To The Drum  18. Jax Jones x D.O.D ft. Ina Wroldsen - Won't Forget You 

1. Sistek x Sadie Rose Van - Pull You Closer 2. NERVO, Plastik Funk & Elle Vee - Crazy  3. Daveartt - Yo Quiero Una Nena (Sunnery James & Ryan Marciano and Tom Enzy Remix) 4. Lucas & Steve - What We Know (feat. Conor Byrne)  5. Swedish House Mafia - Don't You Worry Child 6. Low Steppa - Waves (Extended Mix) [Armada Subjekt] 7. Shapov & Aspyer - Essa Mi  8. Lucas & Steve - LFG 9. (AOW) Quintino & Mike Williams - Let Me Be Your Fantasy 10. FAULHABER x Noel Holler - Raining On Me (feat. FAST BOY) [FAULHABER Remix] 11. Tobtok & Farfetch'd - Movin' On (Club Edit) 12. Blinders - Howling  13. Tungevaag - Heart For Tonight  14. Lucas & Steve - BANG! 15. Steff Da Campo & Adam de Great - Knight Rider  16. Tiësto - Hoipolloi  17. Yung Felix - 247 (feat. Makar)  18. HI-LO & Eli Brown - RIDE OR DIE 

ON-AIR! Welcome to #PRR579 by Nicky Romero! Many brand new tracks this week by the likes of Lucas & Steve, AN21, Cat Dealers, MoTi and SICK INDIVIDUALS to name a few! Almero returns on this week's #ProtocolSpotlight with his track “Everyday”! Tracklist: 1. Harvey - Must Have Been Love 2. John Summit & Hayla Vs Artbat & Camelphat Vs Kevin De Vries & Mau P - Where You Are Metro For A Feeling (Djs From Mars Mashup) 3. Lucas & Steve - What We Know (feat. Conor Byrne) 4. Kosling & SamLight - I Don't Need To Dream 5. Protocol Spotlight: Almero - Everyday 6. Jake Silva & Johan Oslah & Frankie Sims vs. Corona - Lonely vs. The Rhythm Of The Night (SunJay ProtocolUp) 7. Armin van Buuren - Computers Take Over The World (Cat Dealers Remix) 8. Throwback Track: Bingo Players - Cry (Just A Little) 9. Daniel Portman - Feel It 10. Low blow - Uhuru 11. Steve Angello, Saturday, Monday, Julia Spada - The Ocean (AN21 Remix) 12. Larce & Robbie Rosen - Like A Rebel 13. VIANI & Gabriel Kirsh - Over You 14. SICK INDIVIDUALS - The Playground 15. Peggy Gou - Nanana (eSQUIRE VIP Remix) 16. Axel Paerel - Makeba (MOTi Remix) 17. Blackcode & David Allen - Like That

Mish and Zach have obtained a "Sports Guy"! We've elected the fabulous Broden Kelly to advise us on all things sporty, and this week... we're getting sporty, friends! This week we watched the short film "Porzingod" written and directed Conor Byrne. This YouTube video stars John Leguizamo and Adam Mucci, two die-hard New York Knicks fans literally praying for a brighter NBA season for their beloved basketball team. They speak about how awesome The Knicks were in the 90s and how disappointed they are with their ongoing losing streak. John Leguizamo plays himself - he''s a big Knicks fan! You should search it on Google Images and check out photos of him watching the games. Hosted on Acast. See acast.com/privacy for more information.