Podcasts about customers who click

In this episode of Customers Who Click, Ross Allsop joins host Will Laurenson to explore the balance between customer acquisition and sustainable growth. Ross shares his journey from DJ to ecommerce expert and offers insights into profitable growth, customer lifetime value, and the importance of focusing on customer experience and retention. He discusses the pitfalls of aggressive marketing tactics and the value of staying true to your brand's core message. Tune in to learn how to build a robust financial model, enhance customer loyalty, and create memorable experiences that drive long-term success.

In this episode of Customers Who Click, Will Laurenson chats with Joel Garthwaite, CMO at Frive. Joel shares his unique journey from classical musician to e-commerce marketing leader. He emphasizes the importance of understanding the total addressable market, hyper-personalizing campaigns, and leveraging customer feedback and data. Joel also discusses Frive's rebranding efforts and their mission to provide high-quality, organic ready-to-eat meals. Tune in to hear valuable insights on effective marketing strategies, competition, and maintaining product quality.

In this episode of Customers Who Click, Will Laurenson talks with Frederica Watson, Head of E-Commerce at Rodial Group. Frederica shares her unique journey from law to e-commerce, stressing the importance of a full funnel approach and consistent customer experience. They discuss the significance of data-driven strategies, review mining, and the power of user-generated content. Frederica's insights are invaluable for brands looking to enhance their e-commerce strategies and improve customer engagement.

In this episode of Customers Who Click, Neal Goyal, Director of Sales at Tapcart, joins Will Laurenson to discuss the pivotal role of mobile commerce in e-commerce strategy. Neal shares insights on the shift from rapid brand growth during COVID-19 to a focus on profitability and customer retention in 2024. He highlights the importance of personalized customer experiences and the strategic advantage of mobile apps. Tune in to learn about the transformative power of mobile commerce, real-world success stories, and how to future-proof your brand by prioritizing customer relationships.

Join us on Customers Who Click as we sit down with Stephen McNamara from The Little Greene Paint Company. Stephen delves into the world of e-commerce, discussing the importance of personalization and seamless checkouts. Learn about their approach to user and A/B testing and get practical advice on prioritizing website optimizations. Stephen also shares a personal career lesson about recognizing red flags in job interviews. Tune in for valuable insights to boost your e-commerce strategy.

In this episode of Customers Who Click, Doug Franklin, founder and CEO of Penny Black, discusses how brands can transform the unboxing experience into a powerful engagement tool. By leveraging data to personalize inserts, Penny Black turns standard ecommerce packaging into a profit center. Doug shares insights on the importance of personalization, successful use cases, and the future of physical touchpoints in ecommerce. Tune in to learn how your brand can enhance customer loyalty and drive sales through innovative unboxing strategies. Connect with Doug on LinkedIn or visit pennyblack.io for more information.

https://youtu.be/TWi9F7KbdNwWill Laurenson, the founder of Customs Who Click, discusses the importance of conversion rate optimization (CRO) in e-commerce. He explains that CRO involves customer research, problem-solving, and optimizing the website to improve advertising efficiency, conversion rates, and customer satisfaction.Brands typically reach out to CRO agencies either because they have a problem on their website or because they want to scale and improve their performance.Laurenson introduces the UAM method (usability, anxiety, motivation) that his agency uses to analyze and suggest areas for improvement. He emphasizes the significance of usability, search functionality, and clear navigation in enhancing the user experience.In our chat, Will discusses the importance of reducing anxiety and building trust in the e-commerce customer journey. He emphasizes the need to make search more obvious and to provide reassurance, reputation, and reliability to customers.We've also discussed the importance of highlighting both the benefits and features of a product, as well as the challenges of abandoned carts.Will provides tips for digital commerce leaders, including the importance of speaking to customers and asking for help.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Will Laurenson, the founder of Customs Who ClickLinkedIn: https://www.linkedin.com/in/willlaurenson/Customs Who Click - https://www.customerswhoclick.com/Takeaways:Conversion rate optimization (CRO) involves customer research, problem-solving, and optimizing the website to improve advertising efficiency, conversion rates, and customer satisfaction.The UAM method (usability, anxiety, motivation) is used to analyze and suggest areas for improvement in CRO.Usability, search functionality, and clear navigation are key factors in enhancing the user experience and improving conversion rates. Reducing anxiety and building trust are crucial in the e-commerce customer journey.Making search more obvious can improve the user experience.Reassurance, reputation, and reliability are key elements of building trust.Highlighting both the benefits and features of a product is important in convincing customers to make a purchase.Speaking to customers and asking for help are valuable strategies for digital commerce leaders.Chapters:00:00 Introduction and Background02:48 The Importance of Conversion Rate Optimization06:00 The UAM Method: Analyzing and Improving Conversion Rates10:02 Enhancing Usability, Search Functionality, and Navigation23:06 Making Search More Obvious for a Better User Experience26:08 The 3R Trust Method: Reassurance, Reputation, and Reliability29:12 Balancing Benefits and Features in Product Messaging35:30 Addressing the Challenges of Abandoned Carts37:39 Tips for Digital Commerce Leaders: Speaking to Customers and Asking for Help

Join us on this episode of Customers Who Click as we chat with Thomas Standing, Director of E-commerce at Itzy Ritzy. Thomas shares his journey from a mechanic to an e-commerce expert, emphasizing the importance of website optimization, mobile-first strategies, and personalized customer experiences. Discover actionable insights to improve site speed, enhance user engagement, and boost your e-commerce conversions. Don't miss Thomas's practical tips and strategies to keep your customers clicking!

In this episode of Customers Who Click, Will Laurenson chats with Guljeet Samra. Guljeet shares her journey from digital media to e-commerce, emphasizing the importance of mapping the customer journey and having a well-structured team. She discusses strategies for dealing with tech bloat, the benefits of leveraging agencies, and the value of community in the e-commerce space. Tune in for practical insights on optimizing customer experience and driving growth in challenging times.

Explore the strategic depths of ecommerce and subscription models with Mihaela Mateescu, Head of Performance Marketing at Smol. In this episode of Customers Who Click, Mihaela shares valuable insights on driving customer retention and long-term value through innovative marketing and product strategies. Learn about the significance of customer engagement post-purchase and how Smol leverages data and customer feedback to optimize their offerings. Whether you're looking to enhance your marketing strategies or interested in the dynamics of subscription services, this episode provides actionable insights and proven tactics for nurturing customer relationships and boosting retention.

Emphasizes the importance of CRO in ecommerce and the impact it has beyond just improving the website, including reducing return rates, increasing lifetime value (LTV), and decreasing product costs.In this episode, Jordan West with Will Laurenson, they get into the realm of customer revenue optimization (CRO) and its impact on e-commerce success. Will shares his expertise in data-driven strategies, customer behavior modeling, and the significance of revenue per user in testing and optimizing e-commerce approaches. Listen and learn in this episode!Key takeaways from this episode:Utilizing data analysis and product development can improve customer conversion and retention.Incorporating customer feedback and speaking directly with customers is essential for business optimization and improvement.RPU is recommended as the ultimate KPI for testing the success of strategies in e-commerce, highlighting the importance of focusing on the revenue generated by each user rather than just conversion rates or average order value.The significance of user experience (UAM method - usability, anxiety, motivation) is emphasized as a means to inform website design and optimize customer experience.Case studies showcase the impact of split tests, such as the removal of an "in stock" tag leading to increased mobile conversion rates and the elimination of a timer resulting in additional revenue.Recommended Tools/App:Airtable: https://www.airtable.com/ Notion: https://www.notion.so/ Slack: https://slack.com/ Recommended Audiobooks:Real Dictators: https://www.noiser.com/realdictators The Rest Is History: https://www.audible.com/pd/The-Rest-Is-History-Audiobook/B0C5YNM53Z Today's Guest: Will Laurenson, from Customers Who Click, Will has a background in B2C marketing and startups, and he shares experiences where he improved customer conversion and retention through data analysis and product development. He challenges the significance of conversion rate optimization (CRO) for e-commerce, emphasizing the importance of revenue per user over conversion rate. Will uses data to determine customer behavior and discusses how it informs their approach to website design and user experience. Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.Learn more here: Subsummit

Explore the transformative impact of Customer Experience (CX) in ecommerce with Amanda Kwasniewicz, VP of Customer Experience at Love Wellness, on Customers Who Click. Amanda discusses how CX goes beyond traditional support, acting as a crucial driver of revenue and strategic insights. From her experiences at Hulu and Casper, she reveals how effective CX can strengthen customer retention, enhance satisfaction, and support business scalability. This episode is a must-listen for ecommerce professionals looking to leverage CX for more than just handling customer queries but as a core component of their business growth strategy.

Dive into the world of disruptive marketing with Oli Russell-Cowan, the mastermind behind Liquid Death's cult branding, on this episode of Customers Who Click. Discover how authenticity, humor, and a solid understanding of your audience can transform even the simplest product into a viral sensation. From using Tony Hawk's blood in skateboard artwork to creating music albums from hate comments, Liquid Death's unique campaigns are not just about selling water; they're about capturing attention in an ad-saturated world. Tune in to learn how pushing boundaries can not only entertain but also build a fiercely loyal customer base.

Dive into an engaging discussion with Chloe Thomas on Customers Who Click, where she shares her two-decade journey in ecommerce and the art of continuous optimization. Chloe emphasizes the power of a well-curated tech stack and the need for a holistic approach to business improvement. Whether it's marketing strategies, operational policies, or technological enhancements, learn how constant refinement can propel your ecommerce venture forward. This episode is packed with actionable insights, making it an essential listen for ecommerce professionals seeking to elevate their business in a competitive landscape.

Join us on Customers Who Click for a deep dive into e-commerce marketing with Tim Brown, a maestro in performance marketing. Discover how understanding your customers can transform your brand, learn the art of creating value beyond your products, and gain insights into strategic leadership in marketing. Tim's journey at Huckberry and his insights from co-founding Ocana are packed with lessons on leveraging customer feedback, segmenting your audience, and empowering your team. Tune in for a masterclass on cultivating a customer-centric approach and scaling your e-commerce strategy.

Dive into the world of Amazon marketing with Hristo Arakliev, co-founder of Hyperzon, on Customers Who Click. Discover why Amazon's unique platform requires a dedicated approach, distinct from traditional social media marketing. Learn how to significantly enhance your brand's visibility and sales on Amazon with Hristo's expert strategies, from optimizing product listings to integrating SEO tactics for increased organic traffic. This episode is an essential listen for brands looking to expand their reach and double their business on Amazon.

➡️ https://dropshipunlocked.com/customerswhoclickUse the link above to book a call with Will's team and find out how they can help you scale your ecommerce business.

In the 200th episode of Customers Who Click, guest host Nathan Lomax interviews Will Laurenson, diving deep into Will's career, the genesis of the podcast, and the nuances of Conversion Rate Optimization. The discussion reveals Will's strategic approach to understanding and meeting customer needs, the evolution of his podcast, and practical advice for podcasters. Will also shares personal insights, including his entrepreneurial journey and managing ADHD in a professional context. This episode offers a blend of professional wisdom, personal revelations, and actionable strategies for anyone interested in e-commerce, marketing, or content creation.

Explore the intricacies of DTC marketing with Shivali Bennion on Customers Who Click. Delve into the power of community, brand authenticity, and strategic engagement in today's competitive e-commerce landscape. Learn how brands like Fenty Beauty thrive through genuine connection and discover the operational challenges and solutions in DTC marketing. Whether you're a startup or an established brand, this episode is packed with actionable insights to enhance your marketing strategy, build stronger customer relationships, and navigate the ever-evolving digital marketplace. Tune in to master the art of DTC marketing and drive your brand forward.

Dive into the world of ecommerce video marketing with Stela Braje, VP of Sales at VideoWise, in this episode of Customers Who Click. Discover how video content revolutionizes consumer engagement and boosts conversion rates, offering a near-in-store experience online. Learn from Stella's expertise in implementing effective video strategies, hear success stories from top brands, and get a peek into the future of digital marketing. This episode is a treasure trove for marketers and e-commerce professionals looking to leverage video content to elevate their brand and connect deeply with their audience.

Dive into the future of ecommerce with Serge Milbank, CEO of Conferwith, as he discusses the power and potential of live video shopping to revolutionize online retail. Discover how personalized customer service and understanding consumer needs can significantly boost conversion rates and foster brand loyalty. This episode of Customers Who Click is a must-listen for anyone interested in the evolving landscape of e-commerce and the strategies that are setting successful brands apart.

Explore the critical world of CRO with Khalid Saleh, CEO of FigPii, on Customers Who Click. Dive into Khalid's journey from software architecture to conversion optimization, highlighting pivotal moments with major brands that underscored the importance of CRO. Discover the pitfalls of prioritizing design over functionality, the transformative power of A/B testing, and the role of social proof in increasing conversions. This episode offers invaluable insights into making websites work not just aesthetically, but functionally, for the ultimate goal of converting visitors into customers, backed by Khalid's extensive experience and data-driven approaches to optimization.

In this episode of the Customers Who Click podcast, we welcome Sean McCarthy from Lucky Orange to discuss the world of behavioural analytics in conversion rate optimization (CRO). Sean emphasizes the importance of understanding customer motivations and anxieties through surveys and feedback loops. We delved into the role of behavioural analytics in CRO, highlighting Lucky Orange's tools such as heat maps and session recordings. We also discuss the need for hypothesis testing and data-driven decision-making. Overall, this podcast explores how behavioural analytics can optimize conversion rates and improve user experience on e-commerce websites.

On this episode of Q4 First Principles Growth Tips is Will Laurenson, the CEO, and Founder of Customers Who Click. Will emphasized three key strategies for retailers gearing up for the busy holiday season. First and foremost, he stressed the importance of adopting a mobile-first approach, urging retailers to thoroughly scrutinize their mobile user experience.   Secondly, he highlighted the power of using data to craft unique and appealing offers, emphasizing that understanding customer behavior can significantly enhance conversion rates. Lastly, he emphasized the importance of effective signposting, ensuring that customers are seamlessly directed to the best deals, whether it's through search, social media, or the website itself. These practical tips provide a valuable roadmap for retailers aiming to optimize their strategies and drive successful outcomes during the holiday rush. --- SPONSORS: This episode is brought to you by: Treyd The 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts.  With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io.

In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Will Laurenson, CEO of Customers Who Click. Together they delve into the difficulties of taking on all the marketing and retention responsibilities in a startup, where the beginning of the retention process really lies, what the three key areas of conversion rates are, and why you have thirty seconds to grip your customer.

In this podcast conversation, Hannah Lipschitz from Customers Who Click discusses the importance of customer relationship optimization (CRO) and how to get customers to click. She shares her expertise in copywriting and marketing to provide tips on crafting emails tailored towards what customers want, setting up automation, using a customer-led approach, and more.

Will Laurenson talks with Jason Barnard about the key to a perfect website. Will Laurenson is a customer experience optimisation consultant helping ecommerce brands optimise their customer journeys for conversion and customer value. If you're looking for a better ROI for your marketing spend and higher Customer Lifetime Value, you can connect with him on LinkedIn or Twitter. Will also hosts the Customers Who Click podcast, a weekly interview with leading marketers from across the industry. Websites play an important role in sales, and when you design a website, you probably first think about what will appeal to your customers. But what if you got that wrong and should focus on how the website works for customers and how it answers their questions and concerns about your products or services, as well as your business. What should you do to achieve a high conversion rate? In this interesting episode, Will Laurenson explains how to tailor the customer experience to increase a website's conversion rate. He also addresses the impact that text, images, and videos have on the customer experience on the website. In addition, he suggests some top-notch tools you can use to track and analyse your customers' actions while using your website, as well as the main barriers to conversion and how to overcome them. As always, the show ends with passing the baton…Will passes the virtual baton to next week's super awesome guest Gert Mellak. What you'll learn from Will Laurenson 00:00 Will Laurenson and Jason Barnard  00:44 Will Laurenson's Brand SERP in the UK 01:20 Kalicube Support Group  01:26 Customers Who Click's Brand SERP in the UK 01:35 Will Laurenson's Thoughts on Favicons on a Brand SERP 02:45 Favicons from a Branding and Marketing Perspective 03:55 Icons Vs Bullet Points on Product Pages 04:49 How Important is Text Vs Images on a Website 05:34 How Do Images and Videos on Websites Affect the Customer Experience 06:23 Recommended Tools for Analysing the Actions of Potential Customer on a Website  06:58 Jason Barnard's Experience Installing Microsoft Clarity 08:03 Are There Limitations to Using Microsoft Clarity? 08:57 Knowledge Panel Done for You Service by Kalicube 10:00 What Makes a Perfect Website? 10:54 How Do Customer Personas Help Create a Website  15:47 What to Look for to Achieve a High Conversion Rate 20:11 How Does the Use of Vocabulary Impact Website Conversion 27:12 How Does Branded Search Fit into a Perfect Website 30:45 Passing the Baton: Will Laurenson to Gert Mellak This episode was recorded live on video January 24th 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Will Laurenson talks with Jason Barnard about the key to a perfect website. Will Laurenson is a customer experience optimisation consultant helping ecommerce brands optimise their customer journeys for conversion and customer value. If you're looking for a better ROI for your marketing spend and higher Customer Lifetime Value, you can connect with him on LinkedIn or Twitter. Will also hosts the Customers Who Click podcast, a weekly interview with leading marketers from across the industry. Websites play an important role in sales, and when you design a website, you probably first think about what will appeal to your customers. But what if you got that wrong and should focus on how the website works for customers and how it answers their questions and concerns about your products or services, as well as your business. What should you do to achieve a high conversion rate? In this interesting episode, Will Laurenson explains how to tailor the customer experience to increase a website's conversion rate. He also addresses the impact that text, images, and videos have on the customer experience on the website. In addition, he suggests some top-notch tools you can use to track and analyse your customers' actions while using your website, as well as the main barriers to conversion and how to overcome them. As always, the show ends with passing the baton…Will passes the virtual baton to next week's super awesome guest Gert Mellak. What you'll learn from Will Laurenson 00:00 Will Laurenson and Jason Barnard  00:44 Will Laurenson's Brand SERP in the UK 01:20 Kalicube Support Group  01:26 Customers Who Click's Brand SERP in the UK 01:35 Will Laurenson's Thoughts on Favicons on a Brand SERP 02:45 Favicons from a Branding and Marketing Perspective 03:55 Icons Vs Bullet Points on Product Pages 04:49 How Important is Text Vs Images on a Website 05:34 How Do Images and Videos on Websites Affect the Customer Experience 06:23 Recommended Tools for Analysing the Actions of Potential Customer on a Website  06:58 Jason Barnard's Experience Installing Microsoft Clarity 08:03 Are There Limitations to Using Microsoft Clarity? 08:57 Knowledge Panel Done for You Service by Kalicube 10:00 What Makes a Perfect Website? 10:54 How Do Customer Personas Help Create a Website  15:47 What to Look for to Achieve a High Conversion Rate 20:11 How Does the Use of Vocabulary Impact Website Conversion 27:12 How Does Branded Search Fit into a Perfect Website 30:45 Passing the Baton: Will Laurenson to Gert Mellak This episode was recorded live on video January 24th 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

In episode 142 of the Customers Who Click podcast, Will spoke with Matt Holman, co-founder of Qpilot. Matt noted that successful subscription companies are able to craft powerful experiences for their customers, collect data, and upsell additional offers. Additionally, we discussed how some brands create a problem or need for customers to subscribe to their product such as skincare products. Will and Matt also discussed Subscribe & Save programs with Legion Athletics and iHeartDogs being used as examples. Matt is the co-founder of QPilot, you can find him on Linkedin or head over to https://qpilot.cloud/.

In episode 141 of the Customers Who Click podcast, Will spoke with James Robinson, the Head of CRO at Sofology. We explored a range of topics including CRO for high ticket products, the importance of measuring impact throughout the funnel, and how to provide customisation without overwhelming and confusing customers. Understanding what a business need was, understanding what a user need was, understanding what could be achieved from a digital perspective, and helping kind of create those experiences. Trust is essential for any business, and it comes about through social proof, and the way the company acts and behaves. If a company treats its customers well, gives them a great experience on top of a great product, they'll see conversion and retention. James is the Head of CRO at Sofology, you can find him on LinkedIn or head over to sofology.com

In episode 140 of the Customers Who Click podcast, we're joined by Drew Wolgemuth, founder and CEO of Wove. He's sharing how he's managed to successfully bring engagement ring shopping, traditionally a more old-fashioned in-person process, into the ecommerce world. Drew has managed to keep this process highly personalised, while also efficient, and at all times maintaining an an excellent customer experience. He'll be sharing his top tips on how to create an outstanding customer experience with the optimal number of touchpoints and right amount of customer choice. Drew Wolgemuth is the founder of www.wovemade.com, you can find him on Linkedin.

In episode 139 of the Customers Who Click podcast, we're sitting down with James Gossling, director of ecommerce at Sports Research. With almost 20 years of experience in the ecommerce space, James brings a wealth of knowledge and experience with him. His approach? Using data to make all of his decisions. James' shares practical examples of all the different areas where clean data makes all the difference. He'll share his tips on how to make Amazon work, what the formula is, and how to use data from Amazon to launch successfully in other places. We also discuss why to leave customers on their preferred platform, and resist the temptation to try to pull them across to D2C. James is director of ecommerce at Sports Research, one of the largest Amazon stores - you can find him on Linkedin.

In episode 138 of the Customers Who Click podcast, we're exploring one of my favourite topics - conversion rate optimisation. One of the things that led Carl to working in CRO is his love for psychology. We'll be discussing how important it is to meet customers at their current awareness stage, and what that means for the messaging and experience they should receive. We'll cover what CRO is and isn't (hint: not just AB tests) and some best practices to discover more about your customers, and use that information to make changes that will improve conversion rate. Carl Weische is the founder of Accelerated Agency, you can find him on Linkedin or visit his website www.acceleratedagency.com.

In episode 137 of the Customers Who Click podcast, Shri Kanase will be sharing his knowledge and expertise on Google Ads. We'll cover top tips and challenges with Google Shopping and Performance Max campaigns, how to make your ads stand out, and what not to do. We'll also cover the importance of making sure your back-end is set-up correctly, and why Google Ads is becoming more competitive. Shri Kanese is the founder of www.yorumarketing.com, you can find him on Linkedin or visit his website https://yorumarketing.com/

In episode 136 of the Customers Who Click podcast I am talking about fulfillment with CEO of Amware, Harry Drajpuch. With a background in warehousing and logistics before occupying C-level roles, and over 20 years of experience, Harry is probably one of the most knowledgeable people to speak to on the subject of fulfillment. We will be covering the opportunities that fulfillment offers to strengthen one's brand identity, common mistakes made when it comes to this part of the business, and some top tips on how to set yourself apart. Harry will also share some practical tips on choosing a fulfillment partner, managing couriers, and how best to communicate with warehousing & logistics. Harry is currently CEO of Amware, you can find him on Linkedin.

In episode 135 of the Customers Who Click podcast I discuss all things dropshipping with dropship guru Ben Knegendorf. We'll be discussing the origins of dropshipping, the different tiers (high to low ticket) and what people need to think about to get started, for example, how to decide what to sell and how to choose a partner. We'll also discuss different considerations between dropshipping and standard ecommerce, and what kinds of marketing are most effective for the average dropshipping business. Ben is the co-founder of Dropship Breakthru, you can find him on Linkedin or visit his website https://dropshipbreakthru.com/ where you can access his podcast and youtube channel.

In episode 134 of the Customers Who Click podcast I catch up with Scott Brown and Tim Swindle, co-founders of one the latest outdoor games: PaddleSmash. We discuss the challenges and opportunities of launching a product in today's world, go-to-market strategy, and how to reach and engage with your target audience. With a wealth of experience between them, you're sure to pick up a few tips in this podcast episode. Scott and Tim are the co-founders of PaddleSmash, and you can find both of them on LinkedIn, or head to www.paddlesmash.com

In episode 133 of the Customers Who Click podcast I discuss all things AR with Rich Watson, founder of Augmented Hype. After clarifying the difference between VR, AR and mixed reality, we delve into some real-life examples of how companies have increased AOV and conversion rates with AR, and, on top of that, reduced the return rate. A lot of that is to do with reducing customer anxiety around knowing what they're going to get and if it's going to suit them. Want to get started with AR but don't know where to start? Rich shares some tips to help you, even if you're an absolute newbie. Rich is the founder of Augmented Hype, you can find him on Linkedin.

In episode 132 of the Customers Who Click podcast I caught up with Harvey Hodd, co-founder and CEO of Relo by Blueprint. With a background in building and running successful Shopify stores, Harvey witnessed first-hand some of the issues in the customer journey - specifically post-order. We'll be discussing Harvey's thoughts about these issues, and how best to solve them. Ultimately struggling with subscription churn prompted Harvey and his business partner to launch an app specifically to help with this problem, so you can expect plenty of practical advice on optimising and managing subscription models effectively. Harvey is CEO and co-founder at Relo by Blueprint, you can connect with him on Linkedin.

In episode 131 of the Customers Who Click podcast I have the pleasure of welcoming Blake Imperl on my show for the second time. We'll be discussing the post-purchase customer journey and how Wonderment are helping Shopify stores to own the communication with customers after they have made a purchase, which ultimately makes them happier and more likely to return. The average consumer checks their order status, about four to five times post purchase, and typically it's absurd to think is that we've always sent that traffic to a FedEx or DHL, or USPS or Royal Mail, whatever that case is. And we're really missing a lot of opportunity to drive that traffic back to our site. Trust is essential for any business, and it comes about through social proof, and the way the company acts and behaves. If a company treats its customers well, gives them a great experience on top of a great product, they'll see conversion and retention. Blake is Head of Merchant Enablement at Wonderment, you can find him on Linkedin or Twitter.

In episode 130 of the Customers Who Click podcast I spoke with Jem Bourouh, CEO of Adcubator. We're going to be exploring how the marketing landscape has changed over the last 12 months At the end of the day, content creators are content creators, actors are actors. And they can showcase products a bit more. It's important to keep adapting, keep changing things up and looking to improve your marketing. Channels change, consumers change, and if you don't keep on top of things you'll fall behind. Jem is the CEO of Adcubator, you can find him on Linkedin.

In episode 128 of the Customers Who Click podcast I spoke with Chad Reid, VP of Marketing at Jotform. We're going to be exploring what the key to a good form is, how to optimise them, and some out of the box thinking ways to use them. Product reviews have become absolutely essential in modern business. And there, we see that products with reviews convert convert at a far higher rate. Collecting data is top of everyones agenda right now. Whether its capturing user feedback, generating leads, or zero party data, forms are being used by every ecommerce business. But the best businesses are constantly optimizing those forms, collecting more, better data. Chad is the VP of Marketing at Jotform, you can find him on Linkedin or head over to https://www.jotform.com/

In episode 128 of the Customers Who Click podcast I spoke with Dean Lee, Head of Digital and Ecommerce at 88 Vape. Vaping, or eliquids, is a regulated industry which does make things more difficult. Payment providers are limited and sometimes more expensive, you're locked out of certain distribution channels, advertising channels, you might need age verification tools in place, all of which add costs. Once we started to get that message across to the community, and to our audience and our customers they started to understand that we're just trying to offer a quality, affordable product. Being the cheapest on the market has its pros and cons, as we've discussed before, but once you start to build that trust, once you give customers a good experience they'll keep coming back, and crucially, they'll bring others with them. Dean is the Head of Digital and Ecommerce at 88 Vape, you can find him on Linkedin or head over to https://www.88vape.com/

In episode 127 of the Customers Who Click podcast I spoke with Katrina McKinnon, founder of CopySmiths, and we're going to be exploring how you can get visitors to engage with your website, and how to find, hire, and manage good copywriters. People love clicking on photos, particularly photos with a little bit of text in it that says something about maybe a product feature or something about what's in that photo. Copy is pointless if no-one reads it, and no-one engages with it, and unless its on the Product Details Page (PDP), it doesnt need to be salesy, in fact, it probably shouldnt. Copy that informs and engages customers converts far better in the long run. Katrina is the Founder of CopySmiths, you can find her on Linkedin or head over to https://copysmiths.com/

This is the 2nd part of our conversation about how to get more results from the traffic you're already getting with Will Laurenson, Founder and CEO of Customer Who Click. Yesterday, Will and I talked about why CRO needs to be a marketer's main focus, and today we're going to continue the conversation talking about whether you should be conversion rate optimizing for conversions or for value. Show NotesConnect With: Will Laurenson: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the 2nd part of our conversation about how to get more results from the traffic you're already getting with Will Laurenson, Founder and CEO of Customer Who Click. Yesterday, Will and I talked about why CRO needs to be a marketer's main focus, and today we're going to continue the conversation talking about whether you should be conversion rate optimizing for conversions or for value. Show NotesConnect With: Will Laurenson: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Joining us is Will Laurenson, Founder and CEO of Customers Who Click, which is a consultancy that helps its clients optimize their customer journey to turn paid traffic into customers, increase their average order values and retain those customers for longer. Today, Will and I are going to discuss why CRO needs to be your main focus as a marketer. Show NotesConnect With: Will Laurenson: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Joining us is Will Laurenson, Founder and CEO of Customers Who Click, which is a consultancy that helps its clients optimize their customer journey to turn paid traffic into customers, increase their average order values and retain those customers for longer. Today, Will and I are going to discuss why CRO needs to be your main focus as a marketer. Show NotesConnect With: Will Laurenson: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In episode 126 of the Customers Who Click podcast I spoke with Paul Vallely We're going to explore a range of topics today including their micro-influencer strategy and focus on top of funnel marketing, but we're also going to talk about how they provide a great on-site experience for customers to ensure they convert as many as possible, and the importance of great customer service. Product reviews have become absolutely essential in modern business. And there, we see that products with reviews convert convert at a far higher rate. Trust is essential for any business, and it comes about through social proof, and the way the company acts and behaves. If a company treats its customers well, gives them a great experience on top of a great product, they'll see conversion and retention. Paul is the Managing Director of Kukoon Rugs, you can find him on Linkedin or head over to https://www.kukoonrugs.com/

On this episode of Retention Chronicles we are joined by Will Laurenson of Customers Who Click and he is an expert on conversion rate optimization (CRO). He works with ecommerce brands to reduce customer acquisition and get a higher return on their spending but to also get more customers through the door, increasing their average order values (AOV) and lifetime value (LTV). By listening you'll obviously hear about CRO but we go into so many cool topics surrounding CRO because as Will points out, it isn't just about conversions but so much more. We'll chat about various tests you can run for areas like free trials, marketing copy, customer pain points, CTAs, and returns policies. We also talk about sending helpful content to your customers and why customer feedback might be more helpful than data.Be sure to subscribe to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com. Try our free trial today!Episode resources: Baymard Institute and GoodUI.org