Podcast appearances and mentions of joe chernov

In today's episode, Joe Chernov, CMO at Pendo.io, shares his expert perspective on the ways B2B marketing has changed, the myths that marketers still cling to, and the ways he and his team are marketing “through” people—not “to” people. By cultivating his team's strengths and infusing the Pendo brand story with strong emotion, he and his team are turning Pendo into a market winner. Join us as we discuss:How to leverage KPIs to make your customers feel above averageThe role of biases and emotional connections in purchasing decisions.Shifting focus from top-of-funnel to post-opportunity engagement.

Joe Chernov is the Chief Marketing Officer at Pendo. He has been at the forefront of B2B marketing, creating impactful campaigns and strategies for various companies over his 20-plus-year career. Before Pendo, he was the CMO of two Boston startups, Robin and InsightSquared, which was named the most awarded sales intelligence company in tech. He takes huge risks and reaps huge rewards. What are his keys to marketing success? Listen to this week's episode to find out more. Key Takeaways: [1:35] Joe shares his journey from his double major to becoming a marketing executive. [3:50] He almost joined Eloqua but he was ghosted and they hired someone else. So when they called him back a year later, what did he do? [5:35] What is the key to building a peer community in tech that evolves so quickly? [8:20] Joe shares Pendo's struggle in seeing brands as a demand generator and how they shifted that into brand surveys. [10:30] It takes practice to input data into your planning and decision-making. The lines aren't always clear. [13:15] Churn is death. Joe shares a story of how he and his team turn a churn into a million dollars. [15:55] A good customer marketing program gets closer to a customer at the right time, not when they are about to go to a competitor. [17:30] Choosing a cause that is meaningful to that organization is becoming an expectation in today's working generation. [19:35] Joe explains his analogies, The Dragon Slayer and the Patron Saint, two ways on how to build a brand. Which one is better? [28:40] Technical marketing vs. content marketing. Joe shares what got him into writing and how it is important to marketing. [34:10] Joe talks about his live event, Pendomonium 2021, and how important that was to create his community at Pendo. [37:35] Joe also answers “This or That” questions. [41:30] To close, Joe shares his thoughts on the biggest growth areas in marketing for the next five years.   Mentioned in This Episode: Pendo.io Joe in LinkedIn  

On this episode of The Marketer's Journey, I interview Joe Chernov, CMO at Pendo, a company that's on a mission to elevate the world's experience with software. We discuss his career path so far, and how it's evolved over the years from leading with content to leading with product. Now, he's focused on finding a way to bring the two areas together seamlessly.Check out this and other episodes of The Marketer's Journey on Apple Podcasts, Spotify, Stitcher, and Google Play! Key takeaways from this episode:According to Joe, there are essentially two ways to build a brand in B2B: the path of the dragonslayer or the patron saint. In the former, you're fighting against something and existing in opposition to it, like ads, for example. With the patron saint approach, you're standing to give rise to a new role or to strengthen a new role within a company, which is where Pendo has always operated in terms of product.Joe mentioned he once read a study that tracked every visitor to a grocery store in an attempt to find a pattern in the way people walk through aisles, and the answer was that there was no pattern. Applying this to the buyer experience at Pendo, Joe mentioned he tries to create a portfolio of different avenues people can use to discover the company such as free content about becoming a better product manager, or requesting a demo of the product. This way, there's something for every style of grocery store perusing.Joe's parting advice for marketers was to take the spirit of advice from marketing thought leaders, instead of taking it so literally. He believes we could all benefit from learning from the problem somebody is trying to solve and how they're approaching the solution rather than rushing to learn the specific tools that were used in finding the solution.Learn more about Pendo here: https://www.pendo.io/Learn more about Joe here: https://www.linkedin.com/in/jchernov/

In our seventh episode, Gil Allouche talks category creation with two B2B pioneers who changed the game when it comes to product management and conversation intelligence categories. Panelists for this episode include Dee Anna McPherson, CMO of Invoca and influencer of the Enterprise Social Networking category, and Joe Chernov, CMO of Pendo and influential in growing several MarTech categories. You'll walk away from this episode with an understanding of the importance of community-led growth in creating a category, two hacks you can use to move into the upper right of the MQ, and how to handle critical failures. BONUS! Dee Anna recalls how, very early in her career, she learned that small mistakes can have huge consequences, and Joe tells Gil about one of his most brutal speaking engagements.

In this episode we talk to Joe Chernov, Chief Marketing Officer at Pendo.io. If you like this episode, you'll probably also love: Sales, Marketing, and the Unsung Heroes of Today’s Growing Companies with Joe Chernov The 4 Moments You Must Win to Retain B2B Customers with Tim Riesterer Directive drives search marketing results for software companies around the world, but you'll feel like their only client. Get a custom proposal at directiveconsulting.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watch every episode of B2B Growth on YouTube.

EP 88: Machine Learning, Predictive Analytics, and Other 2020 Marketing Trends In Episode 88 Tyler and Jon discuss Google's push into Facebook's advertising territory with the launch of discovery ads. Jon explains how Google's launch may be easier due to the amount of data they already possess. Tyler continues by sharing Facebook's plan to begin compensating creators on Instagram for content. This could cause some marketing leaders to pull budgets off of secondary platforms like Snapchat or TikTok in order to increase budget with both Facebook and Google.  Afterward, Tyler introduces John Wall, Partner and Head of Business Development at Trust Insights. John is also a host on the Marketing Over Coffee podcast. John explains the importance of analytics at Trust Insights. They use this data, after using a machine learning algorithm, to develop predictive analytics moving forward. John highlights the importance of machine learning in making a comprehensive model of the climate of the future for marketing. He also explains the accessibility to the technology with services like google analytics. With machine learning accessibility, outsourced work can be eliminated depending on which bidding strategies are most optimal. After discussing favorite software and tools along with their integration into machine learning, Tyler and John chat on TikTok’s short form appeal in advertising. Tyler gets into the difficulty on creating sustainable micro content. John reiterates that sustainable content for marketing can be achieved when it can be connected to the customer's journey. Then John gives us his key take away. He shares Trust Insights' motto, urging marketing leaders to utilize their technology to enhance the human experience and tell the story of their brands in a genuine way. After Tyler and John Wall wrap up the interview with an insightful conversation on the economy of podcasting, Our resident wizard, Jon Merlin, delivers our Words of Twisdom. This week they come from @skillongo_com, who shared a quote from Joe Chernov. Both Jon and Tyler highlight the importance of taking the emotional route in connecting with customers. As promised, here's a link to the Marketing Over Coffee Podcast: www.marketingovercoffee.com Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to Fidelitas Development and drop us a line! Timestamps 00:59 - Intro 01:20 - In The News: Googles Launches Discovery Ads 07:58 - Featured Guest | John Wall 08:17 - Trust Insights 09:08 - Most Important PR Metrics 10:10 - Benefits of Machine Learning and AI 13:05 - Predictive Analytics 15:01 - John’s Favorite Tools and Software in Marketing 16:45 - Utilizing Data in Machine Learning Algorithms 18:00 - SEO Keyword Strategies 22:05 - TikTok 26:52 - Marketing Trends 30:33 - Best Take Aways From Marketing Over Coffee 32:39 - Leveraging a Podcast as a Marketing Tool 34:52 - The Marketing Over Coffee Playbook 38:27 - John’s Key Take Away 39:55 - Economics of Podcasting 48:16 - Words of Twisdom 49:00 - Outro   Featured Guests | John Wall LinkedIn What's In the News  Google Launches Discovery Ads Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

As the new CMO at Pendo, Joe Chernov says that he “inherited something really special.” He joined us during his first week on the job to discuss everything he’s excited about both in the new role and going on at the company. He discussed the challenges facing marketers today and how to best set up the people you work with to be as successful as possible.   3 Takeaways: Building a bigger surface area of contact can help create a better relationship with the persona you’re targeting Marketers today are paying for the sins of marketers past CMOs have to distill for CEOs the distinction between the medium and the message and, regardless of medium, deliver a way to get a message or product to customers that will change their lives --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

In Part 1, we were joined by Joe Chernov and we talked about how content marketing emerged as a discipline in B2B and the convergence of content and growth.Joe Chernov LinkedIn

In a world where there are apparently too many companies and VCs hold their noses when you mention Martech, how are B2B execs supposed to drive revenue growth? To answer this, we're going straight to B2BSMX 2019 where Evan Liang (CEO of LeanData) is interviewing a top-tier panel of executive-level B2B leaders. The panel: Joe Chernov, VP of Marketing at Pendo Robin Ritenour, Global Head of Business Development, Partnerships, & Channels at People.ai Jaime Punishill, CMO at Lionbridge In this episode of FMF, we're discussing: Overcoming challenges in go-to-market strategies The real definition of ABM Dealing with the challenges a complex ecosystem delivers Driving revenue growth in an ever-evolving B2B climate To listen to this episode and many more like it, subscribe to #FlipMyFunnel on Apple Podcasts. Or, listen via our website.

Audio from Joe Chernov's talk at #FlipMyFunnel's Austin conference. In this one, Joe talks about ABM content marketing.

Joe Chernov is the VP Marketing @ Pendo, the startup that understands and guides your users allowing you to create products they cannot live without. To date they have raised over $108m in funding from some of the best in SaaS including Meritech, Salesforce, Battery, Spark Capital and Sapphire just to name a few. Prior to Pendo Joe was Chief Marketing Officer at Robin and before that he was the CMO @ InsightSquared where he led the transition from an email-driven leads model to an account-based marketing model. Before InsightSquared, Joe was Head of Content Marketing at Hubspot where he increased blog traffic by more than 1M visits/month and increased leads by 40%. Finally, pre-Hubspot, Joe held VP of Marketing roles at Kinvey and Eloqua. In Today’s Episode We Discuss: How Joe made his way into the world of startups and SaaS marketing many years ago? Does Joe really believe in the saying that, “no one really knows what they are doing?” Where are the nuances to it? Joe has been CMO and then #2 and alternated between the 2 roles many times, so what the continuous alternating? How does switching from CMO to VP of Marketing prepare you better for each subsequent role? Does Joe agree with the saying that the best in marketing are able to “throw the playbook out of the window”?  What does Joe mean when he says, “the most powerful mentorship is mentorship from below”? What makes the best #2’s just so good? What do they do? What advice would Joe give to a #2 in a role today? What can the individuals do to foster a relationship of deep trust and transparency? Having worked at both early and late stage companies, what does Joe believe the early companies can learn from later stage companies? Does installing very severe ops not reduce the creativity of a young company? What does Joe believe that later stage companies can really learn and take from early-stage companies?  How do the marketing functions differ in both structure and process when comparing early to late stage? What does Joe find to be the biggest challenge within each respective stage? How has Joe seen the content landscape evolve and change radically throughout his career alternating between early and late stage companies?   Joe’s 60 Second SaaStr: Who does Joe believe is killing it in SaaS marketing now? Why? ABM, total BS or real meaning to it? If Joe could change one thing about SaaS today, what would it be? Read the full transcript on our blog. If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin Harry Stebbings SaaStr Joe Chernov

Joe Chernov is CMO at Robin, and before that served in the same role at InsightSquared, and was VP of Content at HubSpot and Eloqua. He's often referred to as one of the most influential content marketers in B2B, and on this episode of the Swipe File, DG and Joe talk about micromanaging versus empowerment, why interviewing is an overlooked skill (for marketing), why having no metric is better than having the wrong one, career transitions to serve the business, and why hiring is the only thing that matters.

Maria Pergolino is the CMO @ Anaplan, the company that allows you to accelerate decision-making with effective planning. To date, Anaplan have raised over $299m in funding from the likes of Meritech, Salesforce Ventures, Shasta, DFJ Growth and more incredible names. As for Maria, prior to Anaplan, Maria was Senior Vice President of Global Marketing and Sales Development at Apttus, where she directed go-to-market strategy, sales development, customer advocacy, demand generation, strategic events and communications initiatives. She also has held leadership positions at Marketo, Shunra Software (acquired by Hewlett-Packard), and Chubb Ltd. It’s also important to note, Maria is renowned for building world-class teams that drive growth, product differentiation, and category development. In Today’s Episode We Discuss: How Maria made her way into the world of B2B marketing? What were her biggest lessons from the days of Marketo? How does Maria balance between instinct driven decision making vs data-driven in B2B marketing? Is there anything wrong with instinct driven? How can marketers confidently back up their thesis with substantive proof? How does one successfully sell that to leadership? Maria is famous for rallying teams around her ideas, what has Maria found to be core to the success in gaining this collective approval and excitement? What is the right way to approach the marketing portfolio of strategies as a whole? What channel or segment is Maria currently most excited for? How does maria evaluate the current event landscape in terms of effectiveness? Are we in a B2B event bubble? How can companies determine whether this is the right strategy for them? Would Maria agree with Joe Chernov, “to do events, you have to have an appetite for losing money? What does Maria and her team do to get the most out of events? What does the term “marketing playbook” really mean to Maria? What does Maria mean when she suggests that marketers can let their own playbook get in the way? Why does maria think it is absurd for there to be misalignment from sales and marketing? Maria’s 60 Second SaaStr: What does Maria know now that he wishes he had known at the beginning? Who does Maria believe is killing it in B2B marketing today? Advice commonly stated in SaaS that Maria disagrees with? Read the full transcript on our blog. If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin Harry Stebbings SaaStr Maria Pergolino    

Joe Chernov is the Chief Marketing Officer at Robin, the startup that simplifies scheduling, visibility and management of meeting rooms, desks and people in your workplace. To date, Robin have raised over £9m in funding from some of our dear friends in the form of BoldStart, Accomplice and FirstMark, just to name a few. As for Joe, prior to Robin he was the CMO @ Insight Squared where he led the transition from an email-driven leads model to an account-based marketing model that's tightly coupled with sales. Before InsightSquared, Joe was Head of Content Marketing at Hubspot where he increased blog traffic by more than 1M visits/month and increased leads by 40%. Finally, pre-Hubspot, Joe held VP of Marketing roles at Kinvey and Eloqua. In Today’s Episode We Discuss: How Joe made his way into the world of startups and SaaS marketing many years ago? What was Joe’s missed founding story and how does that affect his thinking today? Does Joe believe that ABM is a paradigm shift in the way we approach marketing or another word for high ACV target sales? How can founders determine whether they have the right business, pricing and hiring strategy that will align with an ABM strategy? Is it the right decision to focus squarely on ABM? How should it play into your overall marketing portfolio? Why does Joe believe we have seen a massive rise in SaaS conferences? How can a startup determine whether the conference strategy is the right strategy for them? Where does Joe see many startups going wrong when selecting this approach? Why does Joe believe you have to get comfortable with losing money in conferences? What are the determinants or leading indicators of a successful conference? What is the ideal composition in terms of attendance? Why does Joe believe that marketing should be held accountable to a number that is directly tied to revenue? Why does Joe believe that Head of Sales and Head of Marketing should not be separate functions? What is it that leads Joe’s thinking when saying, sales and marketing are overlapping functions?   What are the commonalities of the truly special CMOs? When is the right time to really consider adding the CMO to your exec team? What is the ideal relationship between the CMO and the CEO? What is the one question that will largely determine the strength of a potential CMO? Joe’s 60 Second SaaStr: What does Joe know now that he wishes he had known at the beginning? Who does Joe believe is killing it in SaaS today and why? Advice Joe often hears in the world of SaaS that he actively disagrees with? Read the full transcript on our blog. If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin Harry Stebbings SaaStr Joe Chernov

Click and Listen to Joe  Our guest is Joe Chernov. He's the Chief Marketing Officer at @InsightSquared. He also lends a hand to startups and wildlife causes when he can. Diving right in, he says, "It's unbelievable what you can get done if you don't care if you get fired!" Talking about his experience at Eloqua, "If we were to publish something that is valuable, we could edge our way into deeper coverage by the media."  Scorecard - even though we're not supposed to keep score:  16 articles after spending 2 years developing a product and writing up the release. An infographic got 800 articles. Very eye-opening.   Why it Matters   Joe says, "Content marketing is what happens when a marketing department shifts its thinking from knowing that the company that signs their paychecks needs to shift to the customer signs the paycheck."   That shift in mindset turned collateral into an ebook, a self-serving whitepaper into a more valuable, lengthy piece of content.    Point: The opportunity to leverage the correct content through the active sales process:   Best content ideas come from your sales people. Conversations with sales will be the source of the best ideas.   Example: They publish a issue of their "blog" once a month that includes a recap of 4-5 articles on similar content. Each month has a new theme which helps to focus the articles on that topic.    He's talking about a sales team creating an editorial calendar. You heard Matt right.   Point: Personas as a driving force for effective content.   Personas help reduce the size of your universe so that as a writer or content creator, your writing universe is smaller which helps guide the writing and allow it to be less daunting.  But, he cautions against being way too specific with a persona. "Susie Seller" is just a role in an organization. We don't need to know which college she attended or coffee brand she prefers, unless you are selling coffee.   People have a hard time comparing their content metrics to their business metrics.   The very best way to shine a light on the value of your content is to look at lead quality. Your lead or transactional content success could be measured by downloads, subscribers. These are higher value than typical leads.   You want to know did they close? Did they move deeper into the funnel than other sources? Lead Quality tops the list for this comparison and measurment.   Favorite KISS song and why: Deuce. Gene Simmons wrote it on a bus. It's about absolutely nothing. 

We are starting a new series of video/audio episodes called “Coffee With a CMO.” The idea is to have a relaxed conversation with a CMO and let the conversation take us to the real heart of things. First up is Joe Chernov, Chief Marketing Officer at InsightSquared. In this one, Joe covers a range of topics including why being a good interviewer is becoming such an important skill, the problem with common marketing metrics, and his journey from being known for his content to being known for his work with ABM. Use the promo code SEEKINGWISDOM when you get your tickets to HYPERGROWTH 2018 and save $500 today (just $199 for your ticket). Visit https://hypergrowth.drift.com/ to get your tickets today and come see speakers like Jocko Willink, Molly Graham, Chaka Pilgrim, Amelia Boone, Grant Cardone, and more in September. PS. The Seeking Wisdom Official Facebook Group is live! One place, finally, for all of us to hang out, get updates on the podcast, and share what we’re learning (plus some exclusives). Just search for the Seeking Wisdom Official group on Facebook.

In this episode I speak with Joe Chernov from Insight Squared. We discuss how Insight Squared create content to support their customer journey. They use data and detailed mapping to understand how people move through their lifecycle before during and after using the product. It's interesting that Joe says the word "Lead" is a curse in their office!! Instead they are looking to create content to support people with their questions and pain points at each stage of their journey. They then create flags or alerts to help them understand who is ready for a sales conversation. This is an insightful conversation and one you won't want to miss.

  Our guest today is Joe Chernov. He's now the Chief Marketing Officer at @InsightSquared. He also lends a hand to startups and wildlife causes when he can. Diving right in, he says, "It's unbelievable what you can get done if you don't care if you get fired!" Talking about his experience at Eloqua, "If we were to publish something that is valuable, we could edge our way into deeper coverage by the media."  Scorecard - even though we're not supposed to keep score:  16 articles after spending 2 years developing a product and writing up the release. An infographic got 800 articles. Very eye-opening. Joe says, "Content marketing is what happens when a marketing department shifts its thinking from knowing that the company that signs their paychecks needs to shift to the customer signs the paycheck." That shift in mindset turned collateral into an ebook, a self-serving whitepaper into a more valuable, lengthy piece of content.     Point: The opportunity to leverage the correct content through the active sales process:   Best content ideas come from your sales people. Conversations with sales will be the source of the best ideas.  Example: They publish a issue of their "blog" once a month that includes a recap of 4-5 articles on similar content. Each month has a new theme which helps to focus the articles on that topic.    He's talking about a sales team creating an editorial calendar. You heard Matt right.   Point: Personas as a driving force for effective content.   Personas help reduce the size of your universe so that as a writer or content creator, your writing universe is smaller which helps guide the writing and allow it to be less daunting.  But, he cautions against being way too specific with a persona. "Susie Seller" is just a role in an organization. We don't need to know which college she attended or coffee brand she prefers, unless you are selling coffee.   People have a hard time comparing their content metrics to their business metrics.   The very best way to shine a light on the value of your content is to look at lead quality. Your lead or transactional content success could be measured by downloads, subscribers. These are higher value than typical leads.  You want to know did they close? Did they move deeper into the funnel than other sources? Lead Quality tops the list for this comparison and measurment.   Favorite KISS song and why: Deuce. Gene Simmons wrote it on a bus. It's about absolutely nothing.    -----------------------     Even though this is a replay, it's timely as it mentions the upcoming Dreamforce. Matt will be presenting 5 minute walk from Moscone. Take a break:     You Can't Buy a Beer With a Hashtag: How to Translate #ABM Into Execution, Pipeline & Closed Deals - Matt Heinz Champion your way through Dreamforce –visit the B2B Champions Club! Need to step away from all the noise at Dreamforce? Look no further. Come to the B2B Champions Club – just a 5 minute walk from Moscone Center. Hear industry leading speakers as well as relax, recharge and network. Sign up to reserve your spot! Stop by anytime throughout the week for: 20+ sessions by top B2B Sales and Marketing Leaders Networking alongside industry leading peers during breakfast, lunch, and happy hours Live streaming of Marc Benioff keynote Register for the #B2BChampionsClub today!

“The most value you can get at this moment in time that’s such an easy reach, is to find someone that’s doing the exact same thing as you right now and that’s in a different company and just ask them ‘What are the problems you’re facing?’” In this episode I’m joined by Matthew Barby. Matt leads the global Growth and SEO strategy for HubSpot, a public company with thousands of employees, and has one of the best marketing and startup growth blogs on the Internet. He got that job when he was just a few years out of school because he worked relentlessly to master the kinds of marketing work that ended up getting him noticed there. He was working with a small agency, out of a shed as he puts it, and hammering away at trying to get sites more traffic day and night and learning everything he could along the way. For anyone who wants to know how they can quickly develop a valuable skillset and reach the top of their field… Matt is a great guy to emulate. We covered: Advice for improving your search engine rankings How you can master skills that you’re interested in Reaching out to others as a way to improve your skills Looking at failure more as a tool for growth rather than a setback Comparing yourself to others less and being happier with less And a ton more. Please enjoy, and reach out to Matthew on Twitter!   If you enjoyed our discussion on reaching out to others, you should check out my episode with Chris Chaney, my episode with Charlie Hoehn, and my episode with Justin Mares. If you want to learn more on becoming happier, you may like my episode with Angela Ma. Find Matthew Online: Matthew’s Blog Twitter Linkedin Mentioned in the show: HubSpot MozCon SEO Typeform Canva Sumo MozBlog People mentioned: Joe Chernov 1:33 - Intro to Matthew, him detailing a few recent travel experiences for HubSpot. 5:45 - Matthew’s recent speech at MozCon on running growth, failure, and SEO. 8:38 - What Matthew does for HubSpot and him discussing a bit about the company. 10:52 - How Matthew achieved his senior role at HubSpot while still reasonably young. 17:40 - Matthew speaking on how he learned to navigate a much larger company and on the learning curve he faced. 19:44 - Matthew’s process for finding people to gain new insights and information that are in similar company roles as himself. 23:30 - Advice for reaching out to others and tips for reaching out to others in similar fields as yourself to drastically improve your expertise. 28:57 - Nat and Matthew on SEO and their advice for learning SEO techniques. 32:33 - Matthew’s detailed process for assessing whether certain SEO techniques work or don’t work. 37:29 - Framing failures more as knowledge and education, instead of setbacks. Matthew also giving advice for setting goals and on high risk/reward situations in your job. 41:53 - What Matthew did before he received a job at HubSpot and how he learned to be highly proficient in SEO. 47:10 - How Matthew gained to confidence to go through a more difficult career approach after college and him speaking on the importance of persevering through hardships early on to have a larger payout in the future. 50:40 - Nat and Matthew’s advice for becoming happier with less and comparing yourself to others less often. 57:15 - Wrap up and where to find Matthew online. If you enjoyed this episode, don’t forget to subscribe at https://nateliason.com/podcast

In this episode we get to talk to Joe Chernov, VP of Marketing at InsightSquared.

Our guest today is Joe Chernov. He's VP of Marketing @InsightSquared. He also lends a hand to startups and wildlife causes when he can. Diving right in, he says, "It's unbelievable what you can get done if you don't care if you get fired!" Talking about his experience at Eloqua, "If we were to publish something that is valuable, we could edge our way into deeper coverage by the media."  Scorecard - even though we're not supposed to keep score:  16 articles after spending 2 years developing a product and writing up the release. An infographic got 800 articles. Very eye-opening. Joe says, "Content marketing is what happens when a marketing department shifts its thinking from knowing that the company that signs their paychecks needs to shift to the customer signs the paycheck." That shift in mindset turned collateral into an ebook, a self-serving whitepaper into a more valuable, lengthy piece of content. Shifting strategies from serving the executive to serving the buyer changes everything. Q. Is there a concern we are flooding the world with content so much so that it will no longer work at some point? A. There is more content marketing happening which makes it more and more difficult for signals to be heard, but that's only the surface. 50% of a company's content never gets used. It puts more pressure on originality. We've rested on our laurels a bit.  Definitive guides, whitepapers - been done years ago by the industry leaders. Q. What are the ways you distinguishing your efforts at InsightSquared to stand out? A. Trying to apply some of the ethos that makes good content marketing - serving the BUYER. Applying it to direct mail. Rather than a coffee mug or t-shirt with logo on it. Something more original. If we close loosely - demo, in funnel - we try to accelerate them coming back. Postcard: Come Running Back - link on back to enter your shoe size. Gets them a pair of Nikes WITHOUT logo. The deal isn't done.  Think creatively. Be memorable. Keep the conversation, interest and value going. Hear more solutions, reveals and ideas in the full replay. Get to know our guest, Joe, a bit better. TWITTER | LINKEDIN

Adam von Reyn is the VP of Growth Marketing and Joe Chernov is the VP of Marketing at InsightSquared. In today's episode, we discuss how companies should allocate account-based vs. inbound marketing to their overall strategy, how content marketing for ABM has evolved, the FlipMyFunnel Festival, and more!

Joe Chernov, VP of Marketing at InsightSquared, joins the podcast to discuss horizontal content integration, measuring the value of enablement content, and helping companies find their balance between pure inbound marketing and ABM.   Special thanks to our sponsors: InboundWriter Oracle Marketing Cloud Uberflip   In This Episode: How to flip content marketing from vertical function to horizontal function How to provide quality content for all stages of the funnel and convince your superiors to support it Working with sales reps for better use of enablement content Finding balance between pure ABM and pure inbound marketing for mid-sized companies Finding balance between quantity and quality in content marketing Redefining content success with the rise of the ABM model   Resources: Joe Chernov's Twitter InsightSquared Datafox Infer   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Either you support something or you don't. You don't get to pick and choose the conditions of your support. GoDaddy is the prime example of this idea in action.   GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00   SPROUT SOCIAL SHOUT OUT   Today's Sprout Social shout out goes to Joe Chernov, VP of Content at Hubspot and a good friend. Follow him on Twitter: https://twitter.com/jchernov   OUR SPONSORS   Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.    Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.   ABOUT JAY TODAY   Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Either you support something or you don't. You don't get to pick and choose the conditions of your support. GoDaddy is the prime example of this idea in action.   GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00   SPROUT SOCIAL SHOUT OUT   Today's Sprout Social shout out goes to Joe Chernov, VP of Content at Hubspot and a good friend. Follow him on Twitter: https://twitter.com/jchernov   OUR SPONSORS   Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.    Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.   ABOUT JAY TODAY   Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

In this episode, Todd Wheatland sits down with VP of Content Marketing for Hubspot, Joe Chernov. 

Joe Chernov is the VP of Content Marketing for revenue performance management company, Eloqua.  He is responsible for imagining, creating, distributing and measuring content that increases awareness and drives demand. Joe also oversees public relations and analyst relations.  He joined Eloqua from BzzAgent, a word-of-mouth and social media marketing agency, where he served as VP of Communications and Associate VP of Marketing.  Joe co-chairs the Word of Mouth Marketing Association’s ethics panel.  He speaks at universities and conferences around the world on social media ethics and content marketing.  

Joe Chernov is CMO at Robin, and before that served in the same role at InsightSquared, and was VP of Content at HubSpot and Eloqua. He's often referred to as one of the most influential content marketers in B2B, and on this episode of the Swipe File, DG and Joe talk about micromanaging versus empowerment, why interviewing is an overlooked skill (for marketing), why having no metric is better than having the wrong one, career transitions to serve the business, and why hiring is the only thing that matters.