Podcasts about crm salesforce

Um dos principais nomes em transformação digital e inovação corporativa do país é o convidado da semana no PodCafé Tech!Com uma carreira sólida como CIO e Diretor de TI, Alexandre Ricoy é especialista em liderar mudanças em empresas dos setores Saúde, Educação, Publicidade, Farma e SaaS, atuando com operações de TI, Cloud, CyberSecurity, ERP (SAP, TOTVS, LINX) e CRM Salesforce.

En este episodio, exploramos las noticias más relevantes que están impactando los mercados y sectores clave: Mercados en pausa tras represalias de China: Wall Street busca estabilidad mientras China responde a los aranceles de EE.UU. con impuestos sobre el carbón, gas y petróleo. Examinamos las consecuencias para las relaciones comerciales y la reacción de los mercados. Reestructuración en $CRM: Salesforce anuncia recorte de más de 1,000 empleos mientras acelera su apuesta por la IA. Discutimos cómo su giro estratégico se compara con movimientos recientes de $AMZN, $MSFT y $META. Boeing en problemas: La división de Defensa de $BA reporta pérdidas de $5.41B en 2024, afectada por costos en contratos militares. Analizamos el impacto en sus operaciones y el futuro de sus proyectos clave. Intuit y el sistema de impuestos del IRS: $INTU y $HRB suben tras reportes de que el programa Direct File del IRS fue eliminado. Evaluamos qué significa esto para el futuro de la industria de preparación de impuestos. Acompáñanos mientras desglosamos estos eventos y su impacto en la economía y los mercados globales. ¡Un episodio imperdible lleno de análisis estratégico!

En este episodio, exploramos las noticias más relevantes que están impactando los mercados y sectores clave: Mercados en pausa tras represalias de China: Wall Street busca estabilidad mientras China responde a los aranceles de EE.UU. con impuestos sobre el carbón, gas y petróleo. Examinamos las consecuencias para las relaciones comerciales y la reacción de los mercados. Reestructuración en $CRM: Salesforce anuncia recorte de más de 1,000 empleos mientras acelera su apuesta por la IA. Discutimos cómo su giro estratégico se compara con movimientos recientes de $AMZN, $MSFT y $META. Boeing en problemas: La división de Defensa de $BA reporta pérdidas de $5.41B en 2024, afectada por costos en contratos militares. Analizamos el impacto en sus operaciones y el futuro de sus proyectos clave. Intuit y el sistema de impuestos del IRS: $INTU y $HRB suben tras reportes de que el programa Direct File del IRS fue eliminado. Evaluamos qué significa esto para el futuro de la industria de preparación de impuestos. Acompáñanos mientras desglosamos estos eventos y su impacto en la economía y los mercados globales. ¡Un episodio imperdible lleno de análisis estratégico!

CRMを導入したあとに出てくるよくあることとして、入力が徹底できない、入力ルールの統一をしようとしても統一までほど遠いなどの課題です。 これらを解決するには、ヒューマンエラーやケアレスミスはなくならないこととして、システムで環境を作ることが重要です。 Salesforceの入力規則は、それらを実現できます。 現場で起きる些細なことが蓄積されて大きな課題になっていきますので、CRMの導入においては、現場の視点も忘れずに導入しなければ、宝の持ち腐れになりますよ、という話でした。 【ご意見ご感想ボックスはこちら】 ⁠https://docs.google.com/forms/d/e/1FAIpQLSc9lSRqQ_ZJ3CGDWbwO5gIZ7BTH6pGX0ehpLRKXw7IZ4SuIiQ/viewform?usp=sf_link ⁠○どうでもいい話は、「フルマラソン」という話です。 #マーケティング #セールス #コミュニケーション #顧客視点 #コンテンツ #ビジネス #BtoB #BtoBマーケティング （提供：株式会社コロンバスプロジェクト　⁠https://columbusproject.co.jp⁠）

「Salesforce」で障害発生　金曜夕方直撃で、ユーザーからは悲鳴。　11月15日午後4時ごろから、CRMツール「Salesforce」で障害が発生している。セールスフォース・ジャパンは同日午後4時23分に公式Xアカウント（＠SalesforceJapan）で「一部のお客さまから Salesforceにログインできないとのご報告をいただいております。ご不便をおかけしており誠に申し訳ございません」と投稿している。

✨Nuevo episodio en Crónicas de Salesforce con Sara Hernández✨ ¿Quieres conocer casos de éxito de Implementaciones de Salesforce? Tenemos como invitado especial a Francisco Rodriguez, nos acompaña desde Santiago de Chile y actualmente es Head of CRM Salesforce de Consorcio En este episodio estaremos conversando sobre la experiencia en Consorcio implementando #salesforce y que mejor manera de hacerlo que desde la voz del cliente. Podrás encontrarnos en Spotify, Apple Podcast y Google Podcast ✨¡Nuestro principal objetivo es impulsar el contenido en español!

Dans l'épisode du jour, je reçois Morane Shemtov de chez Payfit, pour parler de son rôle en tant que Product Ops.Après un début de carrière dans la Finance chez la BNP et HSBC en tant que stagiaire, Morane rejoint rapidement l'univers startup en intégrant Payfit où elle évolue d'abord dans l'équipe CS Ops pour optimiser la productivité de l'équipe Customer Success.Puis elle intervient en tant que Sales Ops en soutien de l'équipe commerciale, avec notamment pour objectif de déployer le nouveau CRM Salesforce, sujet longuement détaillé par Josselin Dugué dans le tout premier épisode du podcast Engrenages : https://smartlink.ausha.co/engrenages/episode-1-les-secrets-d-une-migration-crm-reussie-josselin-dugueEn 2 ans, Morane a eu le temps de découvrir les différentes problématiques des équipes Sales et CSM et notamment leur lien avec les équipes Product & Tech de Payfit.Elle intègre finalement l'équipe Product en tant qu'Ops afin de pouvoir renforcer les liens avec les Customer Success et améliorer la communication et l'efficacité de leur collaboration.En bref, Morane est là pour “casser les silos” et faire en sortie que les équipes travaillent mieux ensemble.Elle a notamment réussi à réduire drastiquement les tickets remontés par les clients, ce qui a permis d'améliorer le quotidien des Dev et de réduire le risque de turnover au sein de cette équipe, à cause d'une activité Maintenance devenue trop ingrate et rébarbative.Finalement, que ce soit en politique avec la création du parti Allons enfants, chez Payfit pour optimiser les process et la communication entre les équipes, ou encore chez Riverse où elle évolue aujourd'hui en tant que Chief of Staff, Morane excelle dans le fait de rassembler autour d'un projet et de coordonner les actions et les responsabilités de chacun.Découvrez justement dans ce nouvel épisode ce qu'elle a mis en place chez Payfit et comment elle l'a mis en place pour vous aussi optimiser le nombre de tickets remontés par vos clients.Et comme d'habitude, si cet épisode vous a plu, faites le nous savoir et n'hésitez pas à le dire à l'invitée du jour !Vous pouvez aussi partager cet épisode et le podcast à votre réseau pour nous aider à le faire connaître au plus grand nombre.Bonne écoute !

Costco earnings coming in better than expected! CRM Salesforce gets pummeled on weaker than expected software sales. Bringing down others in the industry! Ethereum ETPs approved in the UK Draftkings and Fanduel sink after Illinois announces plan to raise taxes on sports betting NVDA reaches new highs after earnings beat and guidance raise Week 24 1. CVX Chevron 2. RIO Rio Tinto 3. CRM Salesforce 4. PANW Palo Alto Networks 5. ALB Albemarle WEEK 1 SELL $PLUG, $HNST, $SHOP. BUY $DVN, $MPW, $NEE, WEEK 2 $NVDA, WEEK 3 $HASI, WEEK 4 $CRSP, WEEK 5 $TSM, WEEK 6 $MSFT, WEEK 7 $XOM, WEEK 8 $BMY, WEEK 9 $O, WEEK 10 $KO, WEEK 11 $SOUN, WEEK 12 $IRM and $AAPL WEEK 13 $AMD, WEEK 14 $CVX, WEEK 15 $AMZN, WEEK 16 $INTC/$X, WEEK 17 $V, WEEK 18 $O, WEEK 19 $META, WEEK 20 $CIVI, WEEK 21 $BRCC, WEEK 22 $WBA, WEEK 23 $COST As always, I thank each and every one of you for listening in, voting, and following along to the podcast and group! It has been a fun journey gathering info and sharing it with you all every week. Please make sure to subscribe, share and should you have questions, please feel free to ask and I'll do my best to cover them.  ***Not investing advice, simply what I am looking to do in my own portfolio while understanding my risks, timeline, age, income, debt and other factors!!*** As always, thank you for continuing to support the page and podcast, by liking, subscribing and sharing!  https://barbellapparel.com/?rstr=Letitgrowbarbellapparel FB GROUP:  https://www.facebook.com/groups/3149013668660459/  E-Trade Referral code https://refer.etrade.net/jsebastian1987  https://accounts.binance.us/en/register?ref=53539239  Use my referral link https://crypto.com/app/3jsnadjrsq to sign up for Crypto.com and we both get $25 USD.  Open an account on webull, make a deposit and get a free share valued between $8-$2000!! https://a.webull.com/iq6NLY31wXgKyPlM1g  If anyone is reading down here, you are the real MVP!! Thanks for your support and making our community a better place and for making me a better investor. I hope you've learned something; I certainly have! Let's get out there and "LET IT GROW"! --- Send in a voice message: https://podcasters.spotify.com/pod/show/letitgrow/message Support this podcast: https://podcasters.spotify.com/pod/show/letitgrow/support

Noticias Económicas y Financieras Hay una clase de activos emergente que ha crecido desde alrededor de $250B en 2010 a alrededor de $2T en la actualidad, y se prevé que se expandirá en porcentajes de dos dígitos en los próximos años. El mercado de crédito privado consiste en préstamos privados otorgados por fondos a empresas de propiedad privada, con dinero proveniente de fuentes como fondos de pensiones, compañías de seguros, dotaciones y fundaciones. El crédito privado también se basa en gran medida en préstamos directos y relaciones uno a uno en comparación con los préstamos tradicionales, donde el dinero que se presta se financia a través de depósitos bancarios o se sindica entre un grupo de inversores. $DIS Según se informa, Nelson Peltz vendió toda su participación en Walt Disney, ganando alrededor de $1B con la posición, apenas unas semanas después de que el inversionista activista perdiera el concurso de poderes más caro de la historia. La lista de directores propuesta por Disney fue reelegida para la junta en su reunión anual en abril, superando a un par de listas rivales de Trian Fund Management de Peltz y Blackwells Capital. Las acciones de Disney han subido un 12% hasta la fecha, en comparación con el rendimiento del 10% del S&P 500. La Casa Blanca está dando su apoyo a la construcción de reactores nucleares a gran escala, anunciando nuevas medidas destinadas a acelerar su desarrollo. El último reactor nuclear a escala comercial construido en Estados Unidos, el proyecto Vogtle de Southern Co. $SO, superó en más de $16B el presupuesto y tenía siete años de retraso. La administración Biden dijo que la energía nuclear es necesaria para cumplir los objetivos climáticos y de energía limpia, pero una docena de reactores han cerrado desde 2013, perdiendo frente a la energía más barata procedente del gas natural y las fuentes de energía renovables. $GOOG $GOOGL Google ha confirmado a The Verge que los 2.500 documentos internos filtrados con detalles sobre los datos rastreados por el gigante de las búsquedas son auténticos. Los archivos contienen información sobre el algoritmo secreto de Google para clasificar los resultados de búsqueda, que, junto con su testimonio en el caso antimonopolio del Departamento de Justicia, arroja más luz sobre el tipo de datos que el principal motor de búsqueda recopila y utiliza. $CRM Salesforce se desploma por ventas y pronósticos débiles. $TMUS $USM T-Mobile y US Cellular puede generar problemas antimonopolio. Estados Unidos toma medidas enérgicas contra los agentes de aduanas utilizados por Shein y Temu.

Qu'est-ce que sont les People Ops ? Leurs missions ? Leurs responsabilités ?Pourquoi et comment mettre en place une stratégie People Ops ?C'est le sujet abordé avec Agathe Martinot dans ce dernier épisode de la saison 1 du podcast Engrenages.Après une première expérience entrepreneuriale dans le monde du recrutement, Agathe a rejoint My Job Glasses en tant que Ops Manager. Elle y était en charge de tous les sujets Ops, tant sur la partie Revenue qu'auprès de l'équipe RH. Elle rejoint ensuite Swile et se spécialise en tant que People Ops.Son champ d'action se base sur 4 piliers :

Simona Dimitrova et son équipe Customer Education ont réduit de 50% le nombre de tickets reçus par l'équipe CSM de Pennylane. En moins de 2 ans.Mais connaissez-vous la Customer Education ?En quelques mots, c'est s'assurer que vos clients possèdent les connaissances nécessaires pour utiliser votre produit et en percevoir la valeur. En d'autres termes, créer de meilleurs utilisateurs.Autant vous dire que ça fait partie intégrante d'une stratégie CS Ops pour accompagner la croissance d'une boîte.Et quand c'est bien ficelé, ça améliore l'expérience et l'autonomie de vos clients. Les bénéfices directs :moins de demandes de support ✅une meilleure satisfaction ✅moins de churn ✅Que demander de plus ?Savoir comment on met en place une Customer Education efficace ?Ça tombe bien, Simona nous explique tout ça dans ce nouvel épisode du podcast Engrenages !En combinant ses études en Économie et en Ressources Humaines, Simona s'est rapidement tournée vers la formation des collaborateurs. Et c'est dans la construction et la mise en place de systèmes de formation performants qu'elle s'est spécialisée.Après ses débuts chez L'oréal, Crossknowledge puis BCG, elle intègre l'écosystème startup en rentrant chez Payfit. Il y a 2 ans, elle rejoint Pennylane en tant que Head of Education & Community ; elle y déploie son expertise de Customer Education.Pour l'anecdote, c'est quand elle m'a expliqué la complexité du produit Pennylane que j'ai compris à quel point sa mission est indispensable !Mais la Customer Education, ce n'est pas qu'un enjeu de complexité de produit. Si vous avez un produit qui se vend tout seul et s'utilise en autonomie ou tout simplement que vous voulez faire gagner du temps à vos Customer Success Manager, il est urgent de vous intéresser à la Customer Education et à l'onboarding de vos clients.Alors bonne écoute !

Négliger son lead scoring, c'est mettre en péril sa boîte. Et pourtant, le lead scoring est (trop souvent) négligé.Mais, pas de panique !Dans ce nouvel épisode du podcast Engrenages, on a longuement parlé de cette technique avec mon invité, Antoine Leprince.Antoine est actuellement Global Senior Director of Rev Ops chez Botify.Avant cela, il est passé par la Finance en tant que VC Analyst.Ensuite, il rejoint Easy Movie, d'abord en tant que Global Sales Ops puis en évoluant au poste de Global Rev Ops. En 2022, il intègre les équipes de Botify où il y gère aujourd'hui l'ensemble des activités Rev Ops & Enablement.Au cours de notre échange, on a notamment pris le temps de détailler l'importance de bien définir son Ideal Customer Profile (ICP) et son lead scoring afin d'aligner les besoins de ses clients avec la valeur que son produit/service est capable de délivrer.Voici justement 3 éléments à retenir sur ce sujet :• Il faut prendre le temps d'identifier l'alignement entre le besoin de ses clients et la valeur apportée par le produit/service• Il est important de faire évoluer son Ideal Customer Profile selon l'évolution de vos produits/services• Il est indispensable de mettre à disposition des Sales des supports adaptés au scoring des prospectsMais Antoine ne s'est pas arrêté là !Grâce à son parcours, il regorge de bonnes pratiques et d'erreurs à éviter.Une en particulier a retenu mon attention :Quand vous découvrez un produit qui a tout pour booster la productivité de ses équipes, vous l'achetez ? Antoine, non. Il en crée une réplique.Il développe une version Minimum Viable Product (MVP) des outils qu'il déniche pour en tester l'usage auprès de ses équipes chez Botify.Je vous laisse découvrir dans cet épisode les avantages d'une telle pratique.

Une équipe Revenue Ops est censée sublimer votre business et vous aider dans vos objectifs de croissance et de rentabilité.Mais comment s'assurer qu'elle soit performante et qu'elle apporte la valeur attendue ?Pour ce nouvel épisode, Jean-Baptiste Ronssin nous emmène dans les coulisses de l'Excellence Opérationnelle et nous décrypte tous les secrets d'une équipe Revenue Ops performante.Pour vous présenter Jean-Baptiste en quelques mots, il a d'abord eu un passé de Head of Sales notamment chez The Keepers ou Luckey Homes (racheté par Airbnb).Ensuite, il s'est tourné vers des fonctions plus Ops chez Lifen et Skello.Fort de ces expériences et d'un travail personnel acharné, il a développé une véritable expertise Business Ops qu'il déploie aujourd'hui au travers de sa propre boîte de conseil (JB-P) en accompagnant les plus grandes startup de la French Tech sur leur stratégie Ops. En bref, il faut voir cet épisode comme une session de conseil d'expert avec Jean-Baptiste !On y aborde de nombreux sujets avec toujours en ligne de mire cette notion de Performances des équipes Rev Ops, et de l'alignement entre stratégie ops et stratégie commerciale.Voici quelques questions auxquelles j'ai confronté Jean-Baptiste et pour lesquelles il a pris le temps de nous partager toute sa science :Comment utiliser la méthode OKR pour aligner les différentes équipes de la boîte ? Où positionner son équipe Ops / Performances dans l'organigramme de la boîte ? Pourquoi ne pas commissionner les équipes Ops ? Quand déployer une activité Ops ? Quel ratio respecter entre Ops et équipes internes ? Quelle équipe les Ops doivent-ils soutenir en premier ? Quel est le ratio idéal de run vs build pour une équipe Ops ?Retrouvez l'ensemble de ses réponses dans ce nouvel épisode disponible sur vos plateformes d'écoute habituelles.Et pour ne pas rater les prochains épisodes, abonnez-vous à la newsletter : https://podcast.ausha.co/engrenages?s=1----------Les références de l'épisode :L'étude des salaires des Ops : https://businessops.io/etude-salairesLe livre sur le recrutement "Who : The A Method for Hiring" de Geoff Smart et Randy StreetLe livre sur la négociation "Ne coupez jamais la poire en deux" de Chriss Voss et Tahl Raz----------Cet épisode du podcast Engrenages est sponsorisé par Texeï.Texeï est un cabinet d'expertise Salesforce fondé en 2016 et capable de vous accompagner sur toutes les problématiques qui sont liées à votre CRM Salesforce : de l'optimisation de votre cycle de vente à la refonte complète de votre CRM, en passant par des audits approfondis et la formation de vos équipes en fin de projet.Texeï c'est aussi plus de 70 collaborateurs qui ont en moyenne 6 ans d'expérience sur Salesforce. Tous sont basés en région parisienne et interviennent également sur des projets régionaux et internationaux.Vous recherchez un partenaire expert pour vous accompagner dans vos projets CRM Salesforce ?Je vous invite à les contacter directement grâce au lien qui suit : bit.ly/3S1SdSe

Booster sa performance commerciale, ou comment faire x2 sur son CA sans recruter 2x plus de sales.Voilà un des enjeux d'une équipe Revenue Ops.Et pour traiter ce sujet, j'ai eu le plaisir de recevoir Charles Tenot au micro du podcast Engrenages.Charles, actuel COO chez lempire, est avant cela passé par des postes de VP Business Operations, Chief Revenue Officer ou encore Chief Business Officer dans dans des boîtes qui ont connu l'hyper croissance (Botify, Assoconnect, Skello, Spendesk).Après un début de carrière comme consultant puis un 1er job de CFO en startup, il se rend rapidement compte que pour avoir + d'impact, il lui est nécessaire de rentrer dans le détail du CRM et de la performance commerciale.C'est à partir de ce moment là que son rôle évolue et que son champ d'action devient de plus en plus large au fil de ses expériences.Booster les performances commerciales des équipes Sales ?C'est un sujet qu'il affectionne particulièrement et pour lequel il obtient de très bons résultats alors même qu'il n'a jamais réellement vendu de sa vie.Pendant 2h30 d'échange, on revient donc sur l'ensemble de son parcours et il nous partage tous ses secrets et nous livre bon nombre d'informations très concrètes :

✨Nuevo episodio en Crónicas de Salesforce con Sara Hernández✨ En este nuevo episodio tenemos como invitado especial a Julian Litman, nos acompaña desde Argentina - Buenos Aires y actualmente está desempeñando Distinguished Solution Engineer en #Salesforce. Estuvimos conversando sobre como la AI tiene el poder de transformar el negocio, pero sobre todo con confianza, protegiendo los datos que se gestionan en el CRM #salesforce A su vez Julián nos compartió las siguientes entrevistas que no te puedes perder sobre AI: 1- https://www.youtube.com/watch?v=DcWqzZ3I2cY 2- https://www.youtube.com/watch?v=L_Guz73e6fw Esperamos que disfrutes este episodio ✨¡Nuestro principal objetivo es impulsar el contenido en español!

Tech StackThe 7 Apps/Tech/Software you need to run a better a business.1.     Office 365 or Google Apps (email)2.     Accounting Software w/Payment Processing (QuickBooks or XERO3.     DocuSign or Panda Doc4.     Cloud Storage:  DropBox, OneDrive, Google Drive5.     CRM – Salesforce, Zoho, ?6.     Email Marketing (MailChimp, ConvertKit, Constant Contact)7.     Team Messaging Platform (Teams, Slack)

We take a look at all the things going on with the market this week! Powell sounded more hawkish in his recent speech and it looks as though we might see a more aggressive rate hike at the next meeting. CME Fed watch tool spikes to 78% probability of 50 BPS hike at the next meeting in 13 days. Awaiting jobs numbers, CPI and PPI ADP Feb jobs report 242K jobs added, vs 200K expected Biden proposes to increase Federal workers pay by 5.2% Silvergate Bank in talks with FDIC about a possible injection of funds for the failing bank Ford cuts Mach-E prices in China as they aim to clear out inventory TSLA cuts prices on Model S and X, margins to remain above 20% PLTR Palantir awarded a $99.6M contract to sell software to the Department of State MPW Dividend safety and stock price Covered calls for MPC expiring on Friday We look into some international stocks this week for our investing challenge. Join us and vote on our FB page! WEEK 1 Investing Challenge BUY $VOO, WEEK 2 $QQQ, WEEK 3 $MPW, WEEK 4 $MSFT, WEEK 5 $V Visa, WEEK 6 $SPYG, WEEK 7 $VZ, WEEK 8 $GOOGL, WEEK 9 $DE, WEEK 10 $ LAND WEEK 11 Investing challenge POLL on FACEBOOK group! VOTE NOW! 1. $CRM Salesforce 2. $BTC Bitcoin 3. $ MELI MercadoLibre 4. $PFE Pfizer 5. $SE Sea Limited As always, I thank each and every one of you for listening in, voting, and following along to the podcast and group! It has been a fun journey gathering info and sharing it with you all every week. Please make sure to subscribe, share and should you have questions, please feel free to ask and I'll do my best to cover them. ***Not investing advice, simply what I am looking to do in my own portfolio while understanding my risks, timeline, age, income, debt and other factors!!*** As always, thank you for continuing to support the page and podcast, by liking, subscribing and sharing! FB GROUP: https://www.facebook.com/groups/3149013668660459/ E-Trade Referral code https://refer.etrade.net/jsebastian1987 https://accounts.binance.us/en/register?ref=53539239 Use my referral link https://crypto.com/app/3jsnadjrsq to sign up for Crypto.com and we both get $25 USD. Open an account on webull, make a deposit and get a free share valued between $8-$2000!! https://a.webull.com/iq6NLY31wXgKyPlM1g If anyone is reading down here, you are the real MVP!! Thanks for your support and making our community a better place and for making me a better investor. I hope you've learned something; I certainly have! Let's get out there and "LET IT GROW"! VISA, MCDONALD's, Archer Daniel Midland, United Health, JPMorgan, Boeing, Russia gazprom, taiwan arms package, Jobs report, defense stocks, agriculture --- Send in a voice message: https://podcasters.spotify.com/pod/show/letitgrow/message Support this podcast: https://podcasters.spotify.com/pod/show/letitgrow/support

In this episode: Costco earnings Salesforce earnings and navigating a recession with Marc Benioff What's App to start accepting payments in Brazil META slashes prices on VR headsets Tesla Investor day and Shanghai production numbers for Feb Silvergate Bank crypto connection. How this banks is causing ripples in the crypto space WYNN casinos skyrockets on China reopening End of my first covered calls We look into some international stocks this week for our investing challenge. Join us and vote on our FB page! WEEK 1 Investing Challenge BUY $VOO, WEEK 2 $QQQ, WEEK 3 $MPW, WEEK 4 $MSFT, WEEK 5 $V Visa, WEEK 6 $SPYG, WEEK 7 $VZ, WEEK 8 $GOOGL, WEEK 9 $DE, WEEK 10 $ LAND WEEK 11 Investing challenge POLL on FACEBOOK group! VOTE NOW! 1. $CRM Salesforce 2. $BTC Bitcoin 3. $ MELI MercadoLibre 4. $PFE Pfizer 5. $SE Sea Limited As always, I thank each and every one of you for listening in, voting, and following along to the podcast and group! It has been a fun journey gathering info and sharing it with you all every week. Please make sure to subscribe, share and should you have questions, please feel free to ask and I'll do my best to cover them. ***Not investing advice, simply what I am looking to do in my own portfolio while understanding my risks, timeline, age, income, debt and other factors!!*** As always, thank you for continuing to support the page and podcast, by liking, subscribing and sharing! FB GROUP: https://www.facebook.com/groups/3149013668660459/ E-Trade Referral code https://refer.etrade.net/jsebastian1987 https://accounts.binance.us/en/register?ref=53539239 Use my referral link https://crypto.com/app/3jsnadjrsq to sign up for Crypto.com and we both get $25 USD. Open an account on webull, make a deposit and get a free share valued between $8-$2000!! https://a.webull.com/iq6NLY31wXgKyPlM1g If anyone is reading down here, you are the real MVP!! Thanks for your support and making our community a better place and for making me a better investor. I hope you've learned something; I certainly have! Let's get out there and "LET IT GROW"! VISA, MCDONALD's, Archer Daniel Midland, United Health, JPMorgan, Boeing, Russia gazprom, taiwan arms package, Jobs report, defense stocks, agriculture --- Send in a voice message: https://podcasters.spotify.com/pod/show/letitgrow/message Support this podcast: https://podcasters.spotify.com/pod/show/letitgrow/support

Jerome Powell came out with yet another 75 basis point hike (which we anticiapted) but after that things got ugly and the NASDAQ closed down 3.3%. Listen in to see what the general consensus was, and how it changed after the Fed meeting finished up. It was an unwelcome reminder that things are still tough out there and they aren't looking much better in the near future! Where can we capitalize on these moves and what changes I have made in order to take advantage of the downtrend in tech and growth names. I have done a bit of buying and selling already and will continue to do so when opportunities are presented. BUY and SELL alerts Disney's new feature for Disney Plus users Pepsi's new product SOFI and UBER Earnings Tesla Cybertruck and Semi updates Week 45 Investing challenge recap Investing challenge performance and leaders JNJ acquisition of ABMD NIO quarterly numbers and deliveries Week 44, we look at some companies that are trading near their lows and with catalysts to move higher! Week 44 INVESTING CHALLENGE on "Let it Grow Investing - podcast" on Facebook! FB GROUP: https://www.facebook.com/groups/3149013668660459/ 1. CRM Salesforce 2. CRWD Crowdstrike 3. NFLX Netflix 4. LRCX Lam Research 5. TSLA Tesla ***Not investing advice, simply what I am looking to do in my own portfolio while understanding my risks, timeline, age, income, debt and other factors!!*** As always, thank you for continuing to support the page and podcast, by liking, subscribing and sharing! FB GROUP: https://www.facebook.com/groups/3149013668660459/ E-Trade Referral code https://refer.etrade.net/jsebastian1987 https://accounts.binance.us/en/register?ref=53539239 Use my referral link https://crypto.com/app/3jsnadjrsq to sign up for Crypto.com and we both get $25 USD. Open an account on webull, make a deposit and get a free share valued between $8-$2000!! https://a.webull.com/iq6NLY31wXgKyPlM1g https://www.marketbeat.com/market-data/low-pe-growth-stocks/ If anyone is reading down here, you are the real MVP!! Thanks for your support and making our community a better place and for making me a better investor. I hope you've learned something; I certainly have! Let's get out there and "LET IT GROW"! VISA, MCDONALD's, Archer Daniel Midland, United Health, JPMorgan, Boeing, Russia gazprom, taiwan arms package, Jobs report, defense stocks, agriculture --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/letitgrow/support

We've got all the market news from Microsoft, Google, Enphase, Visa and more! Looking at when DEBT can be your friend and where it shouldn't be used! Deep dive into Crowdstrike and the massive growth numbers that they are posting! Also, we take a look at Chinese stocks as they sell off massively on political news...are they a BUY now?? Week 44, we look at some companies that are trading near their lows and with catalysts to move higher! Week 44 INVESTING CHALLENGE on "Let it Grow Investing - podcast" on Facebook! FB GROUP: https://www.facebook.com/groups/3149013668660459/ 1. CRM Salesforce 2. CRWD Crowdstrike 3. NFLX Netflix 4. LRCX Lam Research 5. TSLA Tesla ***Not investing advice, simply what I am looking to do in my own portfolio while understanding my risks, timeline, age, income, debt and other factors!!*** As always, thank you for continuing to support the page and podcast, by liking, subscribing and sharing! FB GROUP: https://www.facebook.com/groups/3149013668660459/ E-Trade Referral code https://refer.etrade.net/jsebastian1987 https://accounts.binance.us/en/register?ref=53539239 Use my referral link https://crypto.com/app/3jsnadjrsq to sign up for Crypto.com and we both get $25 USD. Open an account on webull, make a deposit and get a free share valued between $8-$2000!! https://a.webull.com/iq6NLY31wXgKyPlM1g https://www.marketbeat.com/market-data/low-pe-growth-stocks/ If anyone is reading down here, you are the real MVP!! Thanks for your support and making our community a better place and for making me a better investor. I hope you've learned something; I certainly have! Let's get out there and "LET IT GROW"! VISA, MCDONALD's, Archer Daniel Midland, United Health, JPMorgan, Boeing, Russia gazprom, taiwan arms package, Jobs report, defense stocks, agriculture --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/letitgrow/support

We are catching up on all market news. TESLA LOCKHEED MARTIN UBER YUM PALANTIR HERTZ. Looking at S&P moves this week. Big earnings week for Apple and Amazon. Plus stocks that I want to continually add while they are on sale! We are adding to $QCOM in our 2022 Investing Challenge, beating out $GOOGL by the smallest of margins and executive decisions! Week 44, we look at some companies that are trading near their lows and with catalysts to move higher! Week 44 INVESTING CHALLENGE on "Let it Grow Investing - podcast" on Facebook! FB GROUP: https://www.facebook.com/groups/3149013668660459/ 1. CRM Salesforce 2. CRWD Crowdstrike 3. NFLX Netflix 4. LRCX Lam Research 5. TSLA Tesla ***Not investing advice, simply what I am looking to do in my own portfolio while understanding my risks, timeline, age, income, debt and other factors!!*** As always, thank you for continuing to support the page and podcast, by liking, subscribing and sharing! FB GROUP: https://www.facebook.com/groups/3149013668660459/ E-Trade Referral code https://refer.etrade.net/jsebastian1987 https://accounts.binance.us/en/register?ref=53539239 Use my referral link https://crypto.com/app/3jsnadjrsq to sign up for Crypto.com and we both get $25 USD. Open an account on webull, make a deposit and get a free share valued between $8-$2000!! https://a.webull.com/iq6NLY31wXgKyPlM1g https://www.marketbeat.com/market-data/low-pe-growth-stocks/ If anyone is reading down here, you are the real MVP!! Thanks for your support and making our community a better place and for making me a better investor. I hope you've learned something; I certainly have! Let's get out there and "LET IT GROW"! VISA, MCDONALD's, Archer Daniel Midland, United Health, JPMorgan, Boeing, Russia gazprom, taiwan arms package, Jobs report, defense stocks, agriculture --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/letitgrow/support

We are looking at the sudden downturn in the market and trying to make sense of what is going on out there. $2 Trillion worth of options were set to expire, market reached overbought levels, volatility and heavy selling in meme stocks and EV names led to a heavy volume of selling and trading on Friday. We continue to search for stocks, companies and industries that will continue to hold up well and trend higher in a tough environment or a long term recession. Some industries that are currently being heavily invested in by billionaire investors are healthcare, energy, beat down tech and heavily exposed to China names. Listen in to see where the mega-rich are deploying capital and what names they are selling out of in order to fund these purchases! Week 35 INVESTING CHALLENGE on "Let it Grow Investing - podcast" on Facebook! FB GROUP: https://www.facebook.com/groups/3149013668660459/ 1. TJX TJ Maxx 2. BURL Burlington Stores 3. LVS Las Vegas Sands 4. CRM Salesforce 5. PFE Pfizer ***Not investing advice, simply what I am looking to do in my own portfolio while understanding my risks, timeline, age, income, debt and other factors!!*** As always, thank you for continuing to support the page and podcast, by liking, subscribing and sharing! FB GROUP: https://www.facebook.com/groups/3149013668660459/ E-Trade Referral code https://refer.etrade.net/jsebastian1987 https://accounts.binance.us/en/register?ref=53539239 Use my referral link https://crypto.com/app/3jsnadjrsq to sign up for Crypto.com and we both get $25 USD. Open an account on webull, make a deposit and get a free share valued between $8-$2000!! https://a.webull.com/iq6NLY31wXgKyPlM1g https://www.marketbeat.com/market-data/low-pe-growth-stocks/ If anyone is reading down here, you are the real MVP!! Thanks for your support and making our community a better place and for making me a better investor. I hope you've learned something; I certainly have! Let's get out there and "LET IT GROW"! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/letitgrow/support

Culture is changing much faster than corporations can keep up with. But in the end, there's one thing that doesn't change - and that's trying to get your message to individuals. Focusing on a smaller group of people, or even trying to speak one to one is still the most powerful way to market - and that's something that's getting easier to scale.Tune in to learn:What Nick is Learning About Now (08:15)How to Tell the Story of Purpose (13:27)How DEI informs Design (15:27)Ways to Work Together in Your Organization (19:51)Nick's Take on Current Events (30:21)Mentions:https://www.fjordnet.com/Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.

“Methodical hustle”. Every so often you come across an origin story that just blows you away. Today's guests have that story. In just six short years, Garrett Mehrguth went from selling social media calendars on Fiverr to being the Co-founder and CEO of Directive Consulting, a top-rated and award-winning Customer Generation agency. Garrett joins us, along with Directive's Senior Director of Growth, Drew Choco to talk about their journey.(23:28) “So I'm not really hustling in the sense of like how most people hustle so much as I'm driving towards a vision and okay with being bad at stuff. So I'm constantly trying to take on new initiatives that if you were just to sit down, put it on paper and say, “Hey, what's your greatest opportunity for the business? And like, if you could do anything, what would you do?” And I kind of just live in that world.”Garrett and Drew discuss their journey over the past six years, share their experience with explosive growth, talk about the importance of intentional capital allocation, R&D and placing value on people and culture.Main Takeaways“Learn, engage, and create.” This is Garrett's mantra and quite possibly, his superpower. According to Garrett in action this means, learn something new every day, engage with it by practicing it, integrating it and executing it and with that, he creates more value for himself, his company and his customers.Intentional capital allocation “You show me where a company spends its money, and I will show you what it is good at.” Directive learned that a high-level awareness of where it allocates its capital was imperative to the longevity and success of the company. For them, this meant heavy investment in people and culture.Get better at business and marketing will take care of itself. “If you want to get better at marketing, get better at business.” To Garrett this is just common sense. If you get better at all the parts of your business (i.e., product, sales, finance), you can't help but get better at marketing.Key QuotesGarrett 08:11 “I always just asked myself, what do I enjoy? What am I good at? And then what'll someone pay me for, right? And so when you're 21 years old, I like solving problem. I'm good at solving problems. People think I know the internet because I'm younger than them and they'll pay me to help 'em with digital. I should go learn the internet. And so we, I kind of just like read as much as I could on digital marketing and I'm a pretty avid reader. I really enjoy learning. And so I kind of just came up with little mantra were called learn, engage, create. And the idea was if I could learn something new every day, engage with it, by practicing it, integrating it, executing it that I could create more value for myself, my company and my customers.”Garrett 17:55 (Intentional Capital Allocation) “You show me where a company spends its money and I'll show you what it's good at. And I think what Directive learn and does well now is it has a very high, high level awareness of where we allocate our capital, why we're doing so, and then what we want to accomplish and how that fits our vision.” Garrett 33:23  What if you're really honest with yourself, what you realize is the clients that are successful have very little to do with you. that like you get a great client with a great culture, a great product, a great marketplace. You really can't screw it up and you look, look really smart because you help 'em with this thing that you're good at. You help 'em with that thing. And so I think the key, if you want to get better at marketing is to get better at business, to get better at product, to get better at sales, to get better at finance marketing should just be the application of other spheres of influences information.Bio:Garrett Mehrguth is the co-founder and Chief Executive Officer of Directive, the award-winning Customer Generation agency for SaaS. Andrew Choco began his career at Directive as a paid social specialist running campaign promotions and advertising for multiple clients and now serves as Directive's Senior Director of Growth.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. 

Jamie Gier knows what people want. From a young age, she was seeing gaps in the market and finding ways to bridge them – her eye for business had her selling ash from Mount St. Helens' on a cross-country roadtrip when she was just a kid. But the business side of things will always be second to the human side of a company, and that's where Jamie's unique eye for storytelling plays a major role in Ceros' success. She finds a way to meet the needs of the customer with a storyteller's grace. “The reality is that you have to be very relevant to a community, and you're feeding them based on both the heart and the mind. So, intellectually – what are we providing to them that makes them better at what they do? From the ‘heart' perspective – how do you tell the stories and help them see a better version of themselves in what you can provide?” Her strategy is paying off. Ceros is a rapidly growing software company that keeps culture and creativity at the heart of everything it does. Their mission is to help customers unlock their creativity and build exceptional content using their unique and powerful design platform and resources…all without writing a single line of code. So how does Jamie manage to acquire new clients, find ways to help them meet their needs while also keeping focus on their narrative – all while leading a team of her own? Tune into this week's episode of Marketing Trends to find out!  Main TakeawaysKeep humanity at the center. A lot of business is focused on data – numbers and figures and profits and losses… but it is important to remember that people are the heart of every endeavor. If you're leading a group, make sure to take time to connect with them. Ask your client about their reason – the passion that got them to start their business. Remember that your team lead's daughter had a softball tournament this week – and ask how it went. Those are things that people remember. Data as a substantiator of tactics, not a driver of tactics. Data has changed the marketing game, but it isn't everything. In fact, the sheer amount of data we are able to collect can be overwhelming. It's important to use a targeted strategy. For Cero's, they know three things: some of the data is useful, some should be ignored, and all of it should be secondary to a client's narrative. The data should substantiate strategy, not create it. Never be the smartest person in the room. Make sure that you're always learning. Surround yourself with experts, and never stop asking questions. Your curiosity will inform your growth. Key Quotes“A lot of aspiring professionals don't have a lot of opportunities right in front of them. And if anything, my story might provide a little bit of hope and encouragement that you can come from a small town, not go to an ivy-league school, come from a broken family, and – by pure grit and determination – do whatever you want.” “I was charged with capturing the stories and voices of the people who would be impacted if they didn't have access to the product that we were selling at the time. And it occurred to me then how important my role was in making sure that their voices were heard… that was the very beginning of being intentional about the industries that I wanted to participate in – where there was some kind of social impact for the wellbeing of other people.” “What led me to stay in the industries that I've been involved in… is the story around how we make our customers [the focus], not necessarily the product we're selling.” “We have to learn to take off our functional hat and be relevant to the broader organization. We need to be able to have an opinion, an experience to share on other aspects of the business, besides what we can do every day in marketing – whether that's in product strategy, customer access, HR, the programs that make sure we're attracting the best talent… it really propelled me to have a broader appreciation for all other aspects of the business and getting closer to it.” BioJamie Gier has believes in working with leading technology companies to make a change. From healthcare to education, she is always trying to improve the way people learn, work, and live. Her teenaged son always gives her a reason to be searching for a way to make the world better. Her twenty-five year marketing career has focused on scaling and growing businesses by creating impactful brands, designing revenue-generating go-to-market strategies, and leading high performing teams across product marketing, corporate communications, public relations, digital marketing, and demand creation.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. 

The key to successful marketing lies in the ability to seamlessly communicate with consumers – to know what they want, when they want it, and communicate to them how they can get it. In a world of incredibly competitive industries, quick and efficient marketing can be the difference between a business surviving, or not. Chrissy Nolen, the CMO of Colliers, Houston, has made a name for herself as a person who can see the places where critical communication can be improved, and Colliers, a leading commercial real estate brokerage and investment management company has benefited greatly from her vision. “We were very fortunate not to lay anybody off during COVID – we actually went through a huge growth phase. We were having to onboard people remotely, which was new and challenging in and of itself. But these metrics that we were able to pull – we realized that if we created dashboards for our clients, that we weren't losing any property.” To hear all about how Chrissy went from a front-desk manager at a boutique real estate firm with a bold idea to switch to digital invitations to Chief Marketing Officer for one of the largest real estate companies in the world, be sure to tune into this week's episode of Marketing Trends. Main TakeawaysSay yes to big challenges. If there's an opportunity to showcase your unique talents in a work environment, say yes to the challenge – even if you're not completely sure about the nuts and bolts. Even if you'll have to google “how to” before starting. The chance to shine and prove your worth doesn't happen every day – jump at it when it comes! Lean into new communication styles. Leading groups of diverse people can be a challenging task, and the key component of team leadership is the ability to communicate and listen to your team. If something isn't working, try approaching the problem from a different angle. Ask new questions, and you might just get some new answers. Sometimes it's a good thing to hit pause. When COVID hit, Chrissy's team was about to launch an entirely new interface. Instead of being frustrated at the hiccup in their plan, Chrissy and her team took the time to make sure everyone was well-versed in the technology – and that break, that step-down, made it so that when they were ready to launch, everyone was ready. Sometimes, you go farther when you take a beat to make sure you're ready for the sprint. If an unexpected break comes your way, embrace it. Key Quotes“The biggest thing I learned [about leadership] was how to empower people… I was ready to let somebody go just because it seemed like they weren't working. Fortunately, I had a great mentor that led me to some great management tips. I was able to turn around and simply by asking ‘what is it that you need from me to be successful?' and ‘what can I do to help you?'... we were able to turn things around.”   “The biggest thing we've done to align [with sales] is the age-old ‘start and stop'. What should we start doing? What should we stop doing? What should we keep doing? That turned into… ‘hey, let's brainstorm about this initiative. Let's flesh this out.'” “I'm most excited about how easy it's becoming to connect our technologies and being able to do things without an expensive third-party platform.” “We have so many people that know [our tools] well enough that they're constantly coming up with ideas about how to do things, and it's easy to make the change.” BioChrissy Nolen is passionate about innovation and productivity in the workplace, and is constantly seeking a better way to help others succeed. She entered the professional world in high school, where she did everything stuffing invitations and performing endless mail mergers for fundraiser mail-outs or organizing group volunteer projects.She started as a marketing specialyist at the front desk of a small boutique real estate firm, where her first assignments was to build a website – something she had never done before but did, anyway. She's been innovating ever since. Now, she's the CMO of Colliers Houston, where she's a principal of the firm. She's been named Colliers U.S. Marketer of the Year, been involved in some of Texas' largest commercial real estate projects, and has been listed as a local Top 40 Under 40.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. 

Being a part of a University is such an interesting world. You're essentially part of building and running a small city. Sometimes it can be hard to know what direction to take things. Do you treat it like a typical direct to consumer business? Do you treat it like B2B? And how do you really know who the target customer is? These are all things we are going to explore with today's guest, Emily Reagan the Chief Marketing and Communications Officer at the University of Texas.Emily joined UT right at the beginning of the pandemic and during one of the worst winter storms Texas has ever seen. But despite those challenges, she knew that the best way to start her tenure at UT was by focusing on the foundation to all great marketing - relationships. “Relationships are really, really important. And, um, and marketing, the role of marketing in organizations is, is, is typically not the one calling the shots on the strategies or what we're doing or what we're not doing. Um, but they are critical in, in, you know, in smart companies, they're obviously at the table at part of those conversations, but they're, they're not necessarily the lead. They're often a partner, they're an influencer. And particularly in a B2B organization, they're very much a, an influencer and a partner to the sales team. And, um, and I really enjoyed that. And I enjoyed, um, the, the relationship building with the sales team and kind of understanding their world a little bit better. I had been doing a lot of work consumer marketing prior to that.So I hadn't really worked with a, you know, a software sales team. Mm. And so that was kind of a new experience. Yeah. Yeah. And, um, but I think, and the thing there is, is, is, you know, do what you said you were gonna do and, and build relationships. And because those are, you know, that's who you're really to help kind of make their job easier. And so I think that's just a really important thing regardless of what function that you're in sure is to understand who your, your internal customer is. Mm-hmm , and, and really being clear about what, how you can work together and how you can build trust and build relationship.”She shares so much insight on this episode. Not just about the university, but also her experience working with other industries prior to joining UT.You guys are going to get so much from this episode. Let's get to it!Main TakeawaysRelationships are key. You should be building a relationship with the community around you. Your sales team, your stakeholders, and your consumers. The goal of marketing is to make everyone's life easier through trust, understanding, and solid communication.Watch UT for innovations. They are on the forefront of Web 3, AI, and the Metaverse. Tune in to find out their plans for thse new tech, and what you might be able to apply to your own organization.Look internal for team members. Although it is helpful to find people from outside your organization - there's likely untapped talent within your group already. Promoting within will also help inspire and motivate the team, knowing that their potential is being looked at.Key Quotes“I think it's important at the intersection to take a moment daily just recapping, where did I win today? What do I want to do better? And really just being happy with the wins because they're usually hard fought.”“Relationships are really, really important. The role of marketing in organizations is typically not the one calling the shots on the strategies in smart companies, they're obviously at the table at part of those conversations, but they're, they're not necessarily the lead. They're often a partner, they're an influencer to the sales team. And I enjoyed the relationship building with the sales team and kind of understanding their world a little bit better… That's who you're really to help make their job easier. And so I think that's just a really important thing regardless of what function that you're in sure is to understand who your, your internal customer is. and really being clear about what, how you can work together and how you can build trust and build relationships.” “UT is going to be, from a research and an impact perspective, at the forefront of [Web 3 and the Metaverse]. And that's really where the story is with UT, in our research and our innovation and the things that we're commercializing and working with businesses on. We have centers around AI and blockchain and all of that type of innovation that's happening. And so we are the hub of that. We are wanting to connect more with our Austin community and the Texas community again. To be partners and to share and to innovate together. That's a huge part of what we're doing at the university and as a marketing communications team, it's our job to tell those stories.”BioEmily Reagan was appointed the first Vice President and Chief Marketing and Communications Officer  for the University of Texas at Austin in November of 2020. In this role, she drives the overall strategy,  vision and direction of the UT brand, leads university marketing and communications efforts, and  delivers a consistent narrative and in support of the university's mission, brand, strategic goals and  objectives and reputation management. Emily first joined UT Austin as McCombs School of Business' first Chief Marketing Officer in 2018. As an active alum, she has brought fresh perspective, passion for  building both the UT Austin and McCombs brands, and deep integrated marketing expertise to her alma  mater.  Prior to McCombs, Emily was SVP, Integrated Marketing at Bazaarvoice, a marketing services company based in Austin. In this role she was responsible for brand management and thought leadership as well  as managing paid, earned, and owned marketing channels to drive awareness and demand for the  global business. During her 6-year tenure at Bazaarvoice she was also VP, Lifecycle Marketing and  Director, Demand Generation.  She began her career in Dallas in a Public Relations role at EDS (now an HP company) and proceeded to  grow her responsibilities in marketing communications and sales support before heading to graduate  school. Following her MBA, she worked in Los Angeles and San Francisco as a senior strategy consultant  for Viant, an e-business consultancy, working with clients such as Sony Pictures and Kinkos to build and  execute their digital strategy. She then held numerous leadership roles in marketing at TXU Energy,  RadioShack, and Guitar Center, Inc. Emily was also SVP, Group Account Director and VP of Strategy and  Insights for WPP-owned agency Wunderman DC, where she led accounts such as AARP, Audi of America,  and Procter and Gamble.  Emily earned her MBA from The University of Texas at Austin's McCombs School of Business and a BA in  Journalism from Southern Methodist University. Emily is also former chair of the McCombs MBA  Advisory Board and of Hands on DC, an all-volunteer organization committed to improving the physical  learning environment in Washington, DC's public schools. She served three years on the selection  committee for Austin Woman Magazine's Women's Way Awards and was honored in 2021 as a finalist  for Austin Business Journal's Profiles in Power.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.

One of the biggest buzz words today is web 3.0. How is this interaction with consumers anywhere and everywhere going to change the way we do things? Every marketer is wondering where it's going, and today I've found someone who is on the forefront of these marketing campaigns and developing strategies that truly work for brands. “This is kind of a global web 3 metaverse tip, but it definitely applies to influencer marketing, which is, we have a tendency as marketers to think that the media buy is what proves success. But simply engaging an influencer doesn't mean you're gonna engage their audience. It has everything to do with how you collaborate with them. We build out these concepts based on the brand truth. And then we identify audiences we think could be best served by that brand in that moment. And then we have a group called the media and messaging group who actually helped build out a campaign where, where it lives and what it says are the same thing.”Nathan Phillips, Co-Founder and Director of Concept Design at Technology, Humans And Taste, or THAT, has a whole different view of marketing. He's taken his skills as an artist, as a director, and so much more to reshape the way we should be thinking about how we market and what a successful campaign looks like.Trust me, you will want to take some notes on his out of the box thinking - because what worked 5 or 10 years ago won't be working in the next 5 or 10 years.Alright, let's get to it!Main TakeawaysThe new way of thinking. In our new immersive world, start having the mentality: think of an amazing TV Spot. Now, what if it was real? We are immersed in a media ecosystem that is high touch. It's liquid, flexible, and so pervasive that we need to have big conceptual ideas, then decide where those live.Avoid yes and. Instead, look at every opportunity given to you like a gift. Take it, accept it, then  build upon it.Allow room for bureaucracy. It's often hard to make big pivots, especially when most of your budget is already accounted for early in the year. Be ready for that, because something big may come at a moment's notice that could have huge outcomes. Build a plan for those unexpected moments before they happen.Key Quotes“This is kind of a global web 3 metaverse tip, but it definitely applies to influencer marketing, which is, we have a tendency as marketers to think that the media buy is what proves success. But simply engaging an influencer doesn't mean you're gonna engage their audience. It has everything to do with how you collaborate with them. We build out these concepts based on the brand truth. And then we identify audiences we think could be best served by that brand in that moment. And then we have a group called the media and messaging group who actually helped build out a campaign where, where it lives and what it says are the same thing.”“The way that we express ourselves most personally, is through purchase. Before this call [I was] having a bad hair day, put a hat on. Felt a little shlubby in my sweatshirt, put this jacket on. I'm designing myself based on stuff I bought.”“Self-driving cars exist, right? So why don't we have self-driving cars? Is it because the technology doesn't work? No, it's because the government moves slower than the technology. The bureaucratic nature of law is challenging. And so it doesn't know how to rule on this new technology. So the humans that are potentially ready for it, the cultural impact, the safety, the environmental positive outcomes are stopped. Not because it can't happen, but because people can't get their act together to think differently and do what has yet to be done. I would hate to think of marketing as an industry would fall victim to the same downfall.”BioCo-Founder and Director of Concept Design at Technology, Humans And Taste [THAT]. Nathan leads the development of a proprietary collaborative methodology, which invites diverse and unfamiliar collaborators to co-create innovative concepts for any medium, leveraging AI to supercharge any idea. What used to be art is now advertising. Nathan is one of the most unique individuals I have met and his experiences of being an improvisationist and creative are sure to entertain and enlighten your audience. Some of his expert topics are:How To NOT Have An Idea - Why Acting Creative Stops You From Being CreativeStop. Collaborate and Listen.7 Habits Of People With IdeasWriting for the metaverse - How to use emerging tech like NFTs to engage HumansNathan has recently been featured in Inspiring Futures, Innovation Crush, The NY Times and The Martha Stewart Show. I've also attached his media kit for your review with more of his featured speaking topics and bio. ---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.

Video marketing is key today, especially when it comes to advertising online. A lot of companies struggle with creating content that really appeals to today's consumers. The good news is, I have an incredible expert on today's episode to give you insights into what is working for major companies. “Where video trends are going right now is mainly super short form. You're seeing it with TikTok. You're seeing with Instagram reels, even YouTube video shorts and everyone really investing on the short form, but there's also the notion that's very U GC and you're seeing other video content producers really pushing on the, let's say Hollywood style entertainment, but it's not always successful.”Caroline Blavet, VP Global Client Strategy at Dailymotion, is on the front lines of video content creation. Her team helps some of the biggest brands like Netflix and Vice discover what is working and where the trends are going. With nearly 400 million active monthly users, she knows exactly what people want. So don't miss this episode, she gives tips every marketer should know from beginning to end. Let's get to it!Main TakeawaysKeep it short. Consumers are wanting more and more micro content. 15, 30 seconds. If it goes on too long, people will lose interest and move on to the next video. Episodic is still king. Even in short form, people like things that are similar, or that they are getting a story out of. Episodic is a great way to connect with a potential customer on an emotional level.No Hollywood Budget Needed. Overly produced content doesn't seem to perform as well. Users are drifting towards content that has more of a user generated feel to it. People like the authenticity behind this type of content, so that's what you want to replicate online.Key Quotes“Instead of focusing on user generated content, like a lot of social media platforms, we focus on working with partners that have their own professionally produced content. Partners like Vice Content, NA publications, Meredith Publications, and on top of the video streaming, we also have an ecosystem of over 2000 publishers or so worldwide that use our player.”“Where video trends are going right now is mainly super short form. You're seeing it with TikTok. You're seeing with Instagram Reels, even YouTube video shorts, and everyone really investing on the short form. But there's also the notion that's very user generated. You're seeing other video content producers really pushing on, let's say Hollywood style entertainment, but it's not always successful.”“[With short content] Episodical helps a lot in any way shape or form. I think it's the storytelling aspect of that form. And this works even for advertising. We talk about this a lot with our advertisers as well. Episodic storytelling type of advertising, even videos if you reduce it from your 30 second to your 15 second, make it short, but different, is something that I find works very well.”“The whole reason why we geared away from monetizing user generated content was to be able to position ourselves as a hallmark for brand safety. It starts upfront with the vetting, the partners that we work with. So that's not so much a technology play so much as it is a relationship one and our vetting process. And then there's, there's a technology part of it, which a lot of it is.”BioCaroline's mission at DailyMotion asVP Global Client Strategy, is to build direct relationships with brands at a global level, as she works with partners on the product side, ad agencies, negotiates multi-year contacts and thus has a global perspective on utilizing online video. ---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.

Most of the time, finding the right answers depends solely on asking the right questions – and that is often easier said than done. But Carol Carpenter, Former CMO of VMware – an American cloud computing and virtualization technology company – understands that the key to a good marketing strategy is always centered around knowing what questions to ask, and more than that – she knows how to break down answers into actionable data.   Intro quote (2:33): “The team, a few years ago, the team said ‘well, let's just suck in all the behavioral data from what [customers] have done in the trial. I'm like, ‘no, like, let us be really clear…what are the things that drive engagement and usage… what kind of data would help us make those decisions? Otherwise, we should leave the customer alone. If they're not having problems and need some education or help, don't bother them. Carol's strategy has more than paid off. VMware's success is undeniable – they're the first commercially successful company to virtualize the x86 architecture, and currently employ over 24,000 people. On today's episode of Marketing Trends, Carol tells us about her career - including how she went from CEO of ElasticBox to CMO at VMware. Plus she shares best practices for CMOs looking to bridge the gap between data and action. Enjoy! Main TakeawaysYou can't market what you don't understand. If you want to be good at marketing a product, you need to understand it. You need to know the ins and outs of what makes it tick. If you can't answer the basic questions about it, you won't be able to pre-empt them for the customer, either.Focus on team wins. While a lot of business is very cut-throat, it doesn't always have to be. Make sure to look for those moments when a personal win can be translated to a team win – how are you all working together to affect the market changes you're trying to implement? Taking the focus off of your own stake can result in a refreshing change of perspective.Keep an eye on consumer growth. It is easy to try and maintain current customer satisfaction at the expense of the growth of a larger base. In order to grow, you might have to shake up the status quo – and that might mean pushing some current customers out of their comfort zone.Key Quotes“This is a company that is at the intersection of a lot of different computing capabilities. And our core value is we have been the bridge. We are the Switzerland, we partner with all seven plus high scalers. We meet our customers where they are.”“What is marketing? It's a combination of communicating the value… and the value is usually steeped and some kind of differentiated value. And it means it has to be unique. It has to be tangible. It has to be something your customers care about.” “I still believe you can't market what you don't understand. Like if you're not in the guts and you don't understand what the OS is doing, what the processor is doing… how could you even begin to try to translate that to a simple customer story?”“I definitely realized, like there are things I could teach and help others scale around marketing, whether it's in a large company or a small company across many different domains. So that's why I came back.” Bio:Carol Carpenter joined VMware in June 2020 as chief marketing officer. As CMO, Carpenter is responsible for leading all aspects of the Global Marketing organization, which includes Corporate Marketing, Partner, Segment and Field Marketing.Carpenter brings to the role more than 25 years of technology sector experience. Most recently, she was vice president, Product Marketing at Google Cloud. Over the past three and a half years, Carpenter and the team led the transformation of Google Cloud from its early stage to its leadership position in cloud – building the team, crafting the brand positioning and campaign playbooks, enabling sales and the shift from products to solutions in its go-to-market. Prior to Google Cloud, Carpenter was the CEO of ElasticBox (acquired by CenturyLink) and held leadership and marketing roles in technology at Trend Micro, Keynote Systems and Apple and more.Carpenter holds a bachelor of arts in economics degree from Stanford University and an MBA from the Harvard Business School.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.

In a world of increasing consumer awareness, creators are finding there's a new, emerging factor that is important to target markets: transparency. People want to know where their goods are coming from: are they ethically sourced? Are they really made up of the materials they list on the back? How long was this product on the shelf? Businesses are finding that answering those questions has opened up an entirely new way of doing business. And for Francisco Melo of Avery Dennison – s a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials – it is an exciting new frontier; an opportunity for businesses to be more accountable and sustainable. And Avery Dennison is more than up to the task. They've created an internally-built startup that has developed the world's leading connected product cloud, an end-to-end platform that can enable each and every physical item in the world to have a unique digital identity. You can see where your product was created, where it was shipped, and everything in between. More than that, it also allows you to find out the best way to dispose of it, should you need to. This entirely new way of approaching the supply chain is something that could – and, according to Francisco – will absolutely change the way we all approach buying things. “It's about having that common vision and working towards it, and then understanding it's the creation of win-win partnerships. This isn't about me winning and your business losing… we both win because we create better evidence and we create a better future for tomorrow. We do something that's right for the business and right for the planet.” To hear all about Franscisco's bold plan for the future of RDIF and the implementation of this bold new tech into existing companies, be sure to tune into this week's episode of Marketing Trends. .Main TakeawaysFind win-win partnerships. The business world will always be competitive – that's the nature of the industry. But, there are ways we can work together – businesses, consumers, suppliers… everyone. And if we're going to change the way we approach consumption on this planet, we are going to have to. Innovative concepts, such as atma.io, are just the start of the ways we can adjust. Keep a balance between optimization and velocity. The two concepts seem at odds – are you getting better, or are you going faster? But Francisco is adamant that striking a balance between the two is imperative in order to keep a company healthy. Find ways to make sure you're doing the best you can with what you have now while also keeping your eye on the next big thing. You can have a preference of one over the other, but they need to work in sync.Digital identities are the future. While talk of the metaverse and avatars might be filling the airwaves, the real digital revolution has already begun on the supply chain, and it's making everything more transparent. Bringing in everyone from the supplier to the retailer to the consumer makes for a more seamless shopping experience, while also helping everyone involved keep track of the environmental impact of the transaction. Key Quotes“I found that I really love being at the intersection between the technology element – the understanding of the technology and the marketing element. The value that it brings… that's really what excited me the most through my journey through a number of companies.” “The easiest way to lead people is to come to a joint vision and be able to deliver on that without necessarily having the full ownership of that… your success is very dependent on everyone else's success.” “I'm probably more towards velocity versus optimization. I tend to be asking… What's next? How do I drive it faster? How do I become more agile? How do we take it to the next level? Having said that… those things go hand in hand.” ‘It's all about creating a smart retail lens, but I think more than that – what [digital identities] allow from a consumer standpoint is a smart supply chain. This isn't just about retail, it's about the supply chain. Because you can know what's happened to that product throughout its journey from the moment it was born…up to the retail and, potentially, beyond retail as well. I think it provides a level of transparency which is one of the key elements.” “I think the potential that lies ahead of us with a consumer element – not just potential from a business standpoint… can we help people make sure they know how to dispose of things? Can we help people to make sure they know what they should do with specific products so they don't contaminate the soil?” BioFrancisco Melo is the vice president and general manager for Avery Dennison Smartrac. In this capacity, Mr. Melo directs and guides the strategy for digital ID solutions globally, working with brands and enterprise customers, to enable them to capture the benefits of enabling every item with a unique digital identity and digital life. Prior to joining Avery Dennison, Mr. Melo was a co-founder and CEO of Creativesystems (today part of Sensormatic), an RFID systems integrator and SW developer company. His earlier career includes extensive international experience in management, consulting, and business development with Synectics Inc. and Altran, as well as market development and product development roles at Royal Philips Electronics. Mr. Melo has a Bachelor of Engineering in Electrical Engineering and a Masters of Science in Instrument Design and Application, from The University of Manchester in the United Kingdom. He is passionate about how technology enables a better world, and how creativity is at the heart of disruption and progress, collaborating with the Porto Business School (PBS) at the University of Porto (Portugal) in the field of innovation and creativity.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.

Education is something that is incredibly powerful. It changes lives, communities, even countries. But education is more than institutions. It's knowledge, empowerment, and knowing how to take action on skills you learn. My guest today, Kim Caldbeck, CMO of Coursera, is using her marketing skills to make an impact on individuals to help empower them to make changes.“We did a campaign in the fall that was about rethinking possibilities and, and that, and, um, this year, uh, the campaign platform that we're really working through is, is all about that feeling. When, when, you know, you can ACE that interview, when, you know, you have the skills for the job, when you realize you can actually go dream like you could when you were a kid.”In this episode she talks about what it's like working at an institution that targets nearly anyone who wants to learn. She discusses some of the marketing tech she uses, what she looks for in success stories, and how she creates passion in her team. When you finish this episode, let me know what you think by leaving a comment on Apple Podcasts or on YouTube. Alright, let's get to it!Main TakeawaysSales is about teamwork. In the end, sales always comes down to the marketing team, and they should be working closely with the sales team to make sure they have enough potential, and knowledgeable, customers to execute on. Take advantage of internal and external talent. When you are a growing team, it's helpful to bring on external talent to make sure you are completing the jobs in the most efficient manner, but when it comes time to scale you want to bring on internal hires. Having internal talent will help make sure processes are followed, and you have more control over the end result.Look ahead. It's easy to get trapped in the day to day work grind, but you want look down the road. What will the next three years look like? What will the world be like? What goals do you have for the next three years?Key Quotes“I think marketing is an amazing field that allows you to combine that interest in understanding people and empathy and creativity and storytelling along with hardcore data and analytics and technology.”“If marketing's not doing the most effective thing to close deals, then we're not doing our job. And if sales is wasting energy by not taking the leads that we're providing, then either they're wasting energy on their side and they could be closing more deals or we're not doing our job. It's just that shared commitment to the end result.”“[When hiring] what's their why? Pretty much everyone at Coursera has some connection to our mission in a meaningful way. It is an easy one to get behind when you're trying to transform life through learning. Having people be able to articulate why that means something to them and why they're excited.”“[External vs internal teams] is definitely a nail and scale approach. I would nail with more freelance support and scale with more full-time support. But even within that, the larger equation is, how do we get the job done in the best way possible at the lowest cost?”BioKim Caldbeck is the Chief Marketing Officer at Coursera. Kim joined Coursera in April 2015 as Director of Brand and Product Marketing. Prior to Coursera, Kim spent five years at Facebook launching many of Facebook's first consumer marketing campaigns in over 60 global markets. She spent much of her time in the mobile space spearheading Facebook's internet.org launch to bring internet to the offline world, leading product marketing for Facebook for Android and Facebook for Every Phone, and developing the Facebook for Android beta program. She also spent two years in business marketing at Facebook helping advertisers build their brands and businesses in the digital world. Prior to Facebook, Kim worked in marketing at Apple supporting a network of over 100,000 app developers. She started her career in brand consulting and consumer research at Landor Associates working with many of the world's leading brands. Kim received her undergraduate degree from Harvard University and her MBA from Stanford Graduate School of Business.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. 

I have to tell you, I love all of our guests - but this one is a bit personal to me. I've been a big fan of the company for a while, and I LOVE watching their OneWheel Race for the Rail. Today I'm joined by Jack Mudd, Chief Evangelist. He's the Chief Evangelist Officer, and you can tell his passion and love for his product. It's infectious. “The valuable influencer marketing for us has been 1000% relationship based. And these are situations where, um, I will send product, not ask for anything in return, not have them sign a thing.I'm sure this is like all worst practices, but, um, but I, what I want to know is if you love it, then if you love it, then I'll, then I'll come, I'll come hang out with you. I'll go for a ride with you. Um, I'll go get coffee with you. We'll talk one wheel, we'll talk life, you know, and, and those are the relationships, um, like friendships. I shouldn't even, you know, it's like legitimately friendships that end up being, I hate looking at it in terms of value, but that's what it is.”By the end of this interview I know you will be a believer in not only his product, but his marketing style and leadership style. Hopefully there will be a part two next year, interviewing on a OneWheel adventure. Be sure to listen to this episode of Marketing Trends ‘til the end, because he knows how to make an impact.Main TakeawaysBe passionate about your products. If you are passionate about what you are selling, it shows. Your team will become excited, and that enthusiasm will roll over to your end consumer. Make and Impact with Your Marketing. Be creative and think of ways that you can really impact a community. Don't be afraid to think outside the box. For example, OneWheel found the most boring town in America, and brought their product there to make it exciting and received a lot of press. What can you do in a community?Create a community. When you build a community with your consumers, your marketing efforts will go viral. People will want to be a part of the community, and bring their friends to be a part of it as well.Key Quotes“We were looking at the companies in 2014. The GoPros and the Red Bulls of the world and thought this needs to be our approach. We need to build something that goes beyond the product. It's fun. It has personality.. It's something that people get excited about trying and riding and owning.”“On the retail side, demand has always been there. A lot of our retailers will almost sell out of OneWheels before their order comes in. Then their order comes in and then they call up their people and they come pick up their wheels and they order another batch. It's been a win-win. … I think we have 700 retailers in the US, but we also have a retail network in Europe and in Australia. And that's something that is really exciting to us too.”“I actually learned by doing everything myself, which I think is awesome because you learn every facet of marketing. Whether it's content creation, public relations, social, you learn it all. And then we hired folks that are better at that stuff than I was, which is always the goal.”“The valuable influencer marketing for us has been 1000% relationship based and these are situations where I will send product, not ask for anything in return, not have them sign a thing. I'm sure this is like all worst practices, but what I want to know is if you love it. Then, if you love it, I'll come hang out with you. I'll go for a ride with you. I'll go get coffee with you. We'll talk one wheel, we'll talk life, and those are the relationships, like friendships. It's like legitimately friendships that end up being, I hate looking at it in terms of value, but that's what it is.”BioJack Mudd is introducing the world to Onewheel. Helping to spread pure-joy and moments of oneness with the universe. In the business of making the future rad and having a grand ol' time doing it.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.

Being in a leadership role isn't easy. One recurring theme I hear about being an executive at a company is that you need to listen to your team. It's simple - not easy - but simple. That doesn't always mean listening with your ears, sometimes listening is seeing people's habits. Brian Rowley, Vice President Marketing, Panasonic spoke with me today about how important it is to make sure your team is finding a proper balance and watching for their needs.“I'm a big person for balance. Because there used to be a time when we used to push people to the extreme where they break and then okay, take a couple of days and sort of come back and, whatever. There's so many people who you hear over the course of time that say, oh, this person's in the office from 8:00 AM to 10:00 PM and what a great employee. And I always look at that and say, really like that job really only requires seven or eight hours. Why is it taking that person 12 or 13?”In addition to teamwork, we also dove into why and how Panasonic made a shift to a B2B focus, and what it's like to work with so many different divisions and shareholders across such a diverse company. Really, they make everything from computers and tablets, to manufacturing and food processing, to professional video equipment. Be sure to stay tuned, this is an episode of Marketing Trends you don't want to miss.Main TakeawaysImportance of listening. It's easy to get caught up in just paying attention to stakeholders. Be sure to listen to your team, and their insights. You need to make sure you find balance, but be sure to trust in your team.Make sure people understand the impact of your ask. When you approach someone with a task, it's incredibly powerful to explain why you are asking this of them, and what the impact will be. For example, instead of just asking for a change to the site make sure you say it's because the result will be people spending x amount of time on the site.Everyone is a consumer. Whether you are in a B2B or B2C environment, remember that you are dealing with people. People want to hear a good story, and have their problem solved - so don't focus too much on B2B or B2C. Focus on listening to the needs of the end consumer.Key Quotes“I wanted to be the type of leader that I wanted to be led by. So for me, I sort of focused on the skills that were important to me and made sure that those have always come through in the teams that are reporting and working for myself today.”“[Leadership is] the ability to be able to listen to what people have to say, make sure that you're acting with the best interest of the organization, but also trying to balance the needs of all those stakeholders.”“I'm a big, big person for balance. Um, because you know, there used to be a time when we used to push people to, you know, to the extreme where they break and then okay, take a couple of days and sort of come back and, and whatever. Um, for me it's really about, that's not as important. Um, you know, I always look at, you know, there's so many people who you hear over the course of time that say, oh, this person's in the office from, you know, 8:00 AM to 10:00 PM and what a great employee. And I always look at that and say, really like that job really only requires seven or eight hours. Why is it taking that person 12 or 13?”“At the end of the day, we're all consumers. How you tell your story again, it goes back to that relevant piece. What is it that you're trying to solve for? Because I might be in a business environment, but I'm gonna go home tonight and put on my consumer hat and through the age of digital, I'm gonna be served a variety of different content on my device. I don't know, necessarily, that the conversation is as much about B to C as it is B to B, but really being able to understand the needs of the customer and then be able to tell the story of our offerings.”BioBrian Rowley is the Vice President of Marketing for Panasonic Systems Solutions Company of North America and has extensive experience across partner relationship management, digital marketing, lead generation, and product management. As one of your hosts, he focuses on digital transformation and encourages discussion on what businesses need to be successful and how to deliver on the human experience to create a more meaningful connection, a sense of community, and to foster loyalty.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.

Leadership is something a lot of people think is about bragging rights, or being the face of something. In reality, it's far more about encouraging teams and including others than it is about you as an individual. That's one thing that Steve Mosinski, Global Head of Marketing at Fox Rent a Car has worked hard to do. “It's not my department, it's our department. So I'm going to make sure that's echoed throughout the organization, because when you share that and people realize that marketing isn't just Steve. … Otherwise, if you're trying to grow a team… if they view it. ‘Well, Steve is just gonna get that done. Cause Steve's always gotten it done because that's how Steve represents himself.' The goal is to always, always pay it back to the people that actually help,give credit where credit is absolutely warranted and trumpet their successes”Steve has been through it all. Starting in the low ranks of marketing, to heading up global operations. He's even gone through the good, bad, and ugly parts of acquisition - while keeping his eyes on the goal of reaching his customers in human ways that makes his entire company happy. Be sure to listen to this episode, as he shares some important insights for how you can bridge the gap between departments on this episode of Marketing Trends. Main TakeawaysGet customer feedback. The last thing you want is for a customer to blast you on Google or other review sites. It's better to get that feedback directly from the customer, so your team can try to take action - and apply the lesson for future problems.Communicate with other departments. Usually in marketing, you are ether first line of contact, and a sales team executes the deal. Take the time to talk to the salespeople, see what friction they are having. Find out the feedback from customers and develop ways to improve the customer experience to get rid of the headaches early.Know your target. If you are aiming for a high-end client or an average person - this can really affect your strategy. Really be true to yourself, are you competing against a luxury brand? Once you know that, look at where you can find them in an everyday situation (where they will actually be) for your products to make an impact.Key Quotes“The biggest thing for me, historically, has always been blending the online and offline. So making sure that you always stay connected with that piece. The marketing department doesn't own the end transaction, our corporate operations team owns that interaction with the customer. Largely the history has been the marketing leader does not get involved in any of those conversations. Stay in your life type of thing. I've never been to one to be like that. So I have I have regular calls with the operations group going, okay, how can I help you? What's something that I'm not doing on the front side that's causing you a headache on the backside?”“The most difficult aspect for, is allowing somebody else's input and effort to actually help execute on something that I have as far as a vision. I've had to figure out how to articulate that thing in such a way that they can grasp it and still allow them the levity to put their own spin on it, but end up accomplishing the goal that we have in mind. The hardest part is stop being a doer as much as being a strategizer behind the doing.”“Customers want to be recognized. They want to be known that, ‘Thanks ,John Smith, for coming in today. We're, we're glad that you're here. Ee see that you reserved a compact car with us.' That's what I view as a frictionless experience. You're not surprised that I'm here today to do a transaction with you.”“The biggest aspect of anything in car rental is the website, because that's our gateway to the customer. That's what the customer sees, whether it's under mobile device, tablet, phone, and all that. That's the biggest shift is that 98% of our transactions are done online. So only 2% are done in a call center environment. So, that's exactly where I looked at my team and went, okay, I need somebody dedicated to looking after the website alone and all the pieces that go into that site and maintaining it day in and day out.”“Historically being an entrepreneur organization, you can't really build a franchise network. There's a lot of overhead, there's a lot of governance, there's a lot of cross-checking and everything else. So what we looked at is, what's the quickest way to get a global presence? And what you find is local market heroes.”BioSteve Mosinski is the Head of Global Marketing at Fox Rent A Car and has succeeded across multidimensional roles. He believes he has to perform as a leader in order to call himself one. It's with that drive that he pushes to find ways to lead by example, inspire and be a change agent. Of course, this is only possible with experience to back it up. He has held many hats in his career -- Marketer, Advertiser, Analyst, Salesperson, Brand Innovator, Operations Manager, Trainer, Coach, Financial Analyst, Product Manager and Digital Marketing Executive. As a result, he has the unique ability to manage multi-dimensional projects and complex challenges. ---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.

When it comes to taking care of people, everyone in business says they want to, but very few people put together action steps to taking care of their team. Tim Metzner, Co-founder of Coterie Insurance, makes it his mission to build a culture where people not only want to work, but feel inspired and energized at the end of their day.“It's a big part of what drew me to this company, to this opportunity, to this industry. There's just such a chance to build a great long-term legacy company. I just love seeing people come alive in their careers because it trickles over into their personal lives and vice versa. Treating people as humans, building a great place for them to work. If you can do that, the impact you can have on a community is massive because we all become better humans when you know that 40 plus hours a week that we're dedicating to work is enjoyable. When we leave energized at the end of the day, when we leave actually wanting to come back and do more work. We have so much fire, to go do other good stuff in our lives.”You might think of insurance and groan, but Tim shows how a solid insurance company can really elevate your business. His team leverages their expertise to make sure business owners work on a company, not just in a company, and are able to keep their companies going strong. Be sure to listen to this episode of Marketing Trends to hear his secrets of satisfying and exciting both customers and employees. Main TakeawaysYou have to be adaptive: When marketing to new customers, you need to be ready to go to where they are, and speak a language that they understand. The best way to achieve this is to build a team of people who are smarter than you in new areas you don't know about.Put your products in places of relevance. Your customers shouldn't have to hunt down what they need. You want to make sure it's easy to get what they need, where they need it. For example, by putting the option to buy insurance on jewelry right when you buy it - it increases those sales (and eliminates fraud). Think about where you can present your products where customers already are. Start your culture right away: There are a lot of leaders who think culture can wait until you are larger, but the truth is culture is going to be there either way. You want to be intentional about it right away. If you want to attract people who are talented and great human beings, you need to have a vision for the type of company you want to build early.Key Quotes“Some people will tell you until you've got a company, don't worry about things like culture and don't focus too much on values and vision and some of that. I just think that's the wrong approach. Because if things do start to take off and you make it, you're going to have a culture either way. You can either be intentional and create that, or it can kind of happen on its own. I just believe, if you want to attract people who are not only really talented, but just great human beings, you got to have a vision for the kind of company you want to build and you want to attract them to that.”“As you scale, it gets really easy to lose sight of what's happening on the front lines. What's that customer service, that customer advocate hearing and seeing and feeling? One of the things we implemented is called core coaching. Every three weeks, everyone in the company has a one-on-one with someone more senior in the company, and that entire one-on-one is focused on hearing from them. Hearing about what they're seeing, feeling, thinking we need to do better and also just about them in their career.”“Many people don't start a business because they're great at starting businesses. It's because they have a thing they love doing. Or they realize they're really good at a thing. So we want to help educate them on, what does it look like to actually work on the business, not just in the business. How can we use some of our own past experiences as business owners to help educate people along the way? Not just about insurance, but about making their business a better business.”“We built Coterie as a remote-first company from the beginning. All three of us co-founders agreed that there's no reason to limit ourselves to talent just in Cincinnati, Ohio. As much as I love Cincinnati, there are amazing people all over the place who want to have freedom and flexibility to work for a great company right from where they are.”“Build a scalpel, not a Swiss army knife.”BioTim Metzner is co-founder of Coterie, an API-based commercial lines insurance startup. Coterie empowers agents and brokers to secure coverage for small businesses faster and easier than ever. Previously, he was co-founder of Differential, a leading digital product studio and of OCEAN, a faith-based non-profit organization that teaches, mentors, invests in, and gathers entrepreneurs around both business and biblical principles critical to their success. Tim is currently an active member of the Board of Directors for all three organizations. In addition to his direct contribution as a co-founder, collectively OCEAN and Differential have spawned dozens of ventured-backed organizations that have raised millions and created hundreds of jobs.Tim is very active in the Cincinnati entrepreneurial community which, among other efforts, has included bringing Startup Weekend to Cincinnati, serving on the Advisory Board for NKU's Center for Entrepreneurship and Innovation, serving as an EIR for the University of Cincinnati's Venture Lab, as well as being an active mentor to entrepreneurs and students in the region.In addition to his volunteer and entrepreneurial endeavors, one of his greatest joys and challenges is co-leading his four young children (Nolan, Owen, Faith, and Emma) with his wife, Kristy.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.

There is an old saying that in every tragedy there is an opportunity. Sometimes it's our darkest moments that we find a way to make the world a better place, and that's exactly what Christine de Wendel, Co-Founder and CEO US Sunday sought out to do during the pandemic. Today marketers are all trying to create a frictionless experience. Or simply, a better buying experience for the consumer. But what is less seamless than waiting on the person to bring you the bill? Sunday sought to rectify this, and they did. “We said, if we want to get to market really quickly and take advantage of this incredible wave, and this opportunity that has come out of the COVID pandemic, we need to make [payment] really easy. And so our solution is we put a QR code on the table. We map it to the point of sale system. It allows you as a consumer to scan the QR code on the table, see the menu, order like many restaurants already had, but then pull up your bill and pay. And so we're transforming something that used to take 15 minutes and we're turning it into a ten second experience” Sunday's technology is simple, but has innovated the restaurant industry in ways that has staying power.. Not only is it creating a smoother process for consumers, but it also has the possibility to give businesses a better sense of who they are working with while also creating more personalized experiences.. On Marketing Trends, Christine takes us through the process of jumping on an opportunity, how to scale quickly while finding good candidates regardless of market, and, the importance of a strong central branding and so much more on this episode of Marketing Trends.Main TakeawaysQR Codes should be an important part of your business.They help make payments smoother for your consumers.It's important for a start up to over invest in brand identity.Hiring local experts when expanding globally is important to understand the culture and mindset of customers.It's important to have a strong central brand, but allow for flexibility in local markets.When you're an entrepreneur, you're going to have extreme emotional highs and lows as you see your idea come to life.Key Quotes“We said, if we want to get to market really quickly and take advantage of this incredible wave and this opportunity that has come out of the pandemic, we need to make it really easy. And so our solution is we put a QR code on the table. We map it to the point of sale system. It allows you as a consumer to scan the QR code on the table, see the menu, order like many restaurants already had, but then pull up your bill and pay. And so we're transforming something that used to take 15 minutes and we're turning it into ten-secondnd experience”“As an early stage startup, you over-invest in brand.”“We've had great traction and great partnerships with most of the point of sales because they realize that it's a very fragmented market and that working with us means that we're really building something that's going to address 70, 80, 90, 100 percent of the market, as opposed to just their customer base.”“Entrepreneurs will tell you this every day, it is full of challenges and the ups and downs of building a company like this are incredible. Seeing your product live is so rewarding and the stress and the anxiety of making sure that you're building a really robust product that won't disappoint is also extremely nice. I love the enthusiasm we're getting, and am extremely appreciative of my teams because I never thought it would be such a roller coaster in terms of emotions. It's really a call out to other entrepreneurs that this is exciting, but this can be so hard. BioChristine de Wendel is the co-founder and CEO of Sunday, a QR-based payment platform that improves the ease of the guest checkout experience. Prior to Sunday, Christine became an expert in European E-commerce. Between 2020 and 2017, Christine was Chief Operating Officer of ManoMano, one of France's fastest growing tech companies and Europe's leading online platform for home improvement.  Prior to joining ManoMano, Christine spent seven years at Zalando, Europe's largest online fashion retailer, where she built up the Paris office and managed Zalando's French business.  Christine began her career as a consultant with Bain & Company in Paris and New York.  She is currently working on a new venture.Christine holds a BSc in International Affairs from Georgetown University, an MSc in International Relations from the London School of Economics and an MBA from INSEAD.  Born in Atlanta, Georgia, Christine has American, French and Austrian citizenship. She currently lives in Atlanta with her husband and three children after spending 15 years in Paris.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.

Technology has been disrupting the journalism industry to its core for decades. As younger generations come of age, the need to keep them informed in ways that reach and speak to them requires moving into new verticals, and maybe even thinking about who your competitors are differently. After all, what is news today? How is it consumed, ingested, and most importantly where is it coming from? Mayur Gupta, Chief Marketing and Strategy Officer at Gannett, knows this because he's living it, and if there on thing he's focused on now, it's reaching that younger generation.“We want to continue to index younger and younger. That's the growth segment we want to penetrate. So we are evolving and making a lot of investment in evolving our experiences, our content, the verticals. We are using a lot of those signals to identify what are the types of content? What formats, what type of experiences should we mark premium? At the same time, what does a premium experience look and feel like? And we know that as a user, you are living in this world where there's no dearth of great content. We don't compare ourselves with other journalism brands. We compare ourselves with the Netflix's, the Apple's, the Spotify's of the world because in the end, it's all content. Their world perhaps begins and indexes more on fiction. If you ask me in one phrase, my vision for the company, me personally, I would love to build a Netflix for non-fiction content which is the premier source and destination.”Building a new brand identity in an established empire like Gannett is no small task. Mayur, listed as one of Forbes World's Most Influential CMOs, explains how he taught marketing to himself while on the road for another job. In this episode he shows how he's taken the helm at one of journalism's most respected brands, and is driving the company towards reaching younger audiences as a growth strategy. He gives some insight into his strategy on unifying large and non-monolithic systems that have been in place for years. Plus, he shares some of the big lessons he learned at companies such as Freshly, and Spotify. All this up next on Marketing Trends. Main Takeaways:Index to a Younger Crowd: One of the best places to go when thinking about growth, as a legacy brand, is thinking about how to reach a different demographic or population with your product or service. Change the format, the style, the content itself, and then begin testing and looking at the numbers to find what's working. Get creative with how you see yourself as an organization to open yourself up to more opportunities for expanding into new verticals. Building a Strong Brand: Also a unique challenge for legacy brands is thinking about how to quantify and show the metrics on an audioce that's been following you for decades, and that you've never-before had this kind of understanding about. You just need to get creative with the numbers to help show the ‘top of funnel' investment impact on efficiency of your growth marketing efforts. The Challenge of Unifying a Non-Monolithic System: One of the challenges in working with a company that has over 100 years of brand history and legacy also means that there might be a lot of piece-meal tech in place that you have to address. Updating the infrastructure for content management, and implementing a universal tech stack for the data ecosystem might be the best first step to take in order to have trust and confidence in your data moving forward. Key Quotes:“There was no marketing for dummies. I would go back because I would be into so much pressure talking to these guys who build these ad servers that are serving hundreds of billions of impressions. And they're talking about pixels and encryption, I had no clue. I didn't even know what a publisher was, what a target is, what a venue and a placement is because I'm coming from a totally different world. So I would go to Wikipedia. I would go back to my hotel, and I would understand, ‘oh, this is what they mean.'””There is something inherent for kids at least in my time who came from countries like India and many more where you have way more number of people and applicants than the opportunities that are within the ecosystem where when you get an A your parents don't get a back then the parents would not get excited. You got an ‘A'  grade. They want to know who else got an ‘A plus' because [unless] you are coming first at something, you don't really have a shot at getting anywhere because they're just not enough resources.”“It's an unusual challenge and a role that I took on and feel very grateful and fortunate to have been given the opportunity. It's an evolution from a hundred-year-old legacy advertising-led media business that has been typically obsessed with eyeballs and traffic to now fundamentally pivoting, to becoming a subscription content business that needs to be obsessed with user value and no longer eyeballs. That's a 180 degree turn all the way from what data you store and what KPIs and what north star metrics are relevant to the mind and the culture and so on.” “When you build that strong brand, that is culturally connected the challenge that we have on our site that we have to own is ‘how do you prove that incrementality with data, not just with emotion, how do you get creative with data and prove that the growth of your top of funnel investment, the growth in that brand of affinity actually has an impact on the efficiency of your growth marketing efforts in terms of efficiency in your cap, in terms of incrementality in your retention rate or a higher lifetime value until we bring that data.”“We are investing just as much in data engineering and cleaning that up and looking for an organization like us, which is a portfolio of 260 brands within local markets. That's the massive challenge because this company has grown with a series of acquisitions and mergers over the last four or five decades. We are not on a monolithic system. We've come a long, long way. We now have a universal content management system. We now have universal instrumentation and we are now getting a universal stack when it comes to our data ecosystem. So that's the mechanical part, building the muscle to understand how we apply all these different levels and variables to predict the future.”“We want to continue to index younger and younger. That's the growth segment we want to penetrate. So we are evolving and making a lot of investment in evolving our experiences, our content, the verticals. We are using a lot of those signals to identify what are the types of content? What formats, what type of experiences should we mark premium? At the same time, what does a premium experience look and feel like? And we know that as a user, you are living in this world where there's no dearth of great content. We don't compare ourselves with other journalism brands. We compare ourselves with the Netflix'sthe Apple's, the Spotify's of the world, because at the end, it's all content. Their world perhaps begins and indexes more on fiction. If you ask me in one phrase, my vision for the company, me personally, I would love to build a Netflix for non-fiction content which is the premier source and destination.”Bio:Mayur Gupta served on Gannett's Board of Directors from October 2019 to September 2020, when he was named Chief Marketing and Strategy Officer. Prior to joining Gannett, Mr. Gupta was Chief Marketing Officer at Freshly, a growing food-tech company. Mr. Gupta has led digital initiatives at several companies, including VP of Growth and Marketing at Spotify and as Executive Vice President, Chief Marketing Officer of Healthgrades, a healthcare scheduling platform. Mr. Gupta was the first Chief Marketing Technologist at Kimberly-Clark. In 2014, Mr. Gupta was recognized as one of the “40 under 40” leading marketers in the industry by Brand Innovators.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.

Your employees are arguably the most important part of your business. Giving them a good employee experience means keeping up-to-date on important HR deadlines and notices, such as giving raises, as one example. Amy Frampton, Head of Marketing, BambooHR, wants to help both parties, employers and employees, navigate the sometimes frustrating process of onboarding and managing staff. “Everyone's worried about onboarding now. Folks who are in construction or retail may be worried about onboarding remotely, and on-site versus in a home office. We break it down into [questions] What are they most worried about? They're worried about their culture. They're worried about their experience, and people being connected. They're worried about things that are just mandatory to get. Making sure people get their time off and making sure they get paid well, and all those things are pretty consistent.”Keeping your employees happy and feeling valued will keep them around longer, and that's good for the bottom line. In this conversation, Amy goes over her thought-making process behind its current channel mix, and how she thinks about aligning her strategy to customer signals. How BambooHR is getting creative with the nudges they're able to program into apps such as Slack to improve employee experience. Think more about how you might be able to relieve onboarding stress at your business for both your employees and your managers in this conversation with Amy here on Marketing Trends. Main TakeawaysBots at Their Best: A.I. can be used in a variety of ways. One such use case is  to nudge employees and managers to help them stay on top of their game on HR tasks, thereby creating a better employee experience. Making those important connections about pay, benefits, or time-off is easier when you don't even have to remember to set a reminder. Onboarding Overload: The workplace has changed for many the past year and a half and as many companies are staffing back up in a big way, fears about onboarding new staff are mounting. Each industry has its own concerns about best practices around even just the most simple things, such as staying up to date on benefits and time-off.Notice Shifts in Your Customer's Patterns to Keep Providing Value: The best brands and marketers stay agile because people are always evolving and changing themselves.  To serve their needs, you need to think about the ways that major world events are impacting their lives and the ways they interact with your content. Key Quotes“We're looking at how we think about nudges employee experience is the ultimate goal of those that use Bamboo. My company's growing super fast. I need a great employee experience. We know there's the ‘great resignation' going on, but we also just want a great employee experience better for our teams, better for our customers. So we are looking at A.I. nudges right now within slack and in other places where we can say things like, ‘Hey, did you know, so-and-so hasn't had a raise in a year. You might want to look at that; or [they] haven't taken time off or, ‘Hey, I saw you just got a raise. You might want to look at your 401k contributions.' Automating some of those nudges so that it gets easier and easier to make those connections.”“Our partnerships are super important. Our HR users can do everything they need. Our payroll is U.S.-only so we've got great partners in Canada; we've got great partners in the UK etc. We've got a hundred partners in our marketplace through API and they can basically build a custom platform for their country.”“Everyone's worried about onboarding now. Folks who are in construction or retail may be worried about onboarding remotely, and on-site versus in a home office, but they're still worried about onboarding and we break it down into [questions] What are they most worried about? They're worried about their culture. They're worried about their experience, and people being connected. They're worried about things that are just mandatory to get. Making sure people get their time off and making sure they get paid well, and all those things are pretty consistent.”“You have to think about what little nuggets can you give people during their day to allow them to engage with your brand without assuming that they're doing all the things they used to do. [For example,] right now I personally love a shorter podcast because I'm not driving to work. I used to drive an hour and 15 minutes each way.”BioAs head of marketing at BambooHR, Amy focuses on creating compelling marketing experiences with the product, people, and brand together. Amy joined BambooHR in April 2020, bringing with her almost 20 years of marketing and leadership experience at several companies including Smartsheet, Microsoft, HPE, and Vulcan.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.

Marketing leaders are faced with a litany of challenges, an ocean of tools, and seemingly infinite amounts of data, which can all get a bit overwhelming. Ingrid Burton, CMO of Quantcast, is passionate about the industry and on Marketing Trends she discusses with me some of the obstacles the modern marketer faces. “The challenges of today's CMO are very different than the challenges of even five years ago, 10 years ago. It is such a fast-moving space and CMOs have to be well versed in strategy and data in understanding the market. It's such a big job now. I wonder how my fellow CMOs are doing, because like I said, I started my day at four-thirty this morning because I lay awake at night with all these asks and I [wonder] how am I gonna get it all done? Do I have the right team on the field? Can we really execute this? Can we measure our results and make sure we're getting the attribution that we need. We need to be thinking about how we make sure CMOs don't burn out. How do we make sure CMOs are able to lead through this? And how do we make sure that the expectations are realistic?” There will never be an end to all of the additional things a marketer does, another channel to add to the mix, but be careful not to push yourself or your team beyond your limits. In this episode, Ingrid unpacks what they mean at Quantcast when they talk about providing a free and open internet. She delves into her passion and in-depth knowledge of machine learning, and how marketers can best utilize their endless amount of tools. She also explains why ESG is going to be a main driver for them next year and how they're ensuring true Diversity, Equality, and Inclusion. There's so much to enjoy, up ahead with Ingrid here on Marketing Trends. Main TakeawaysThe Challenges of the Modern CMO: The rapid pace of the software-driven industry is a lot to keep up with. Getting more data and analytics capabilities has driven a lot of growth in the last 5-10 years. The constant rush of information combined with the constant demand to put information out can lead some of even the most passionate marketers to burnout. Guarding against that is going to be what separates the leaders of the future. The expectations of many CMOs and marketing leaders are very high. The Value of a Free and Open Internet: The value of having clear and factual information widely acknowledged and accepted in culture is essential for unity. The internet disrupted the journalism industry, and this change has brought about the conversion to subscription fee-based models over the traditional ad-based mode. This means that some people don't have access to the factual information they could be learning their news from. Machine Learning - The Power of Noticing Patterns: Pattern recognition is one of the most useful tools in leadership and in scaling business. Machines that can be taught to recognize certain patterns can do so and scan the entire database instantaneously. If you can notice patterns in marketing that can help you predict what your customers may be interested in or looking for at certain times of the year, times of day, devices, or locations. The power of machine learning in marketing is just in the early stages.Key Quotes“Hopefully I don't say ‘I' too much. I always want to say ‘we' - We did this. We did that. I'm just the guide; here's the north star we want to take. Or as I put it, here's the mountain we need to take. I put that out there very early on. I think my team here was very surprised. And when I showed them just a few baby steps of how you're gonna climb small hills to get to the top of the peak, they saw that they could do it. They accomplished it. Some of it's confidence-building and having them believe in themselves.”“Who can afford to subscribe to all these news publications. There's gotta be a different way. I'm afraid for a society that if we charge for every piece of content, what's going to happen to people that can't afford it [is that] they're gonna be left behind. They get left behind because they're not getting the right news. The internet is a great equalizer and we need to make sure that it's not a fee-based internet.” “One of the things that's unique about Quantcast is we have this unique, real-time data set and it's one of the largest in the world behind Google and Facebook. Since we started the company, we have established a relationship with all the publishers out there. This is Hurst which is huge, Conde Nast...we have a hundred million websites. Their data is feeding into this anonymized data set. That is one of the largest actually running in the Amazon cloud, one of the largest that they have. We're using machine learning to find patterns and make predictions about the behavior of what's happening in this data set.”“The challenges of today's CMO, are very different than the challenges of even five years ago, 10 years ago. It is such a fast-moving space and CMOs have to be well versed in strategy and data in understanding the market. It's such a big job now. I wonder how my fellow CMOs are doing, because like I said, I started my day at four-thirty this morning because I lay awake at night with all these asks coming at me and I [wonder] how am I gonna get it all done? Do I have the right team on the field? Can we really execute to this? Can we measure our results and um, really make sure we're getting the attribution that we need. We need to really be thinking about how do we make sure CMOs don't burn out? How do we make sure CMOs are able to lead through this? And how do we make sure that the expectations are realistic?”BioIngrid Burton is a unique leader in the world of tech as she bridges the gap between technology and marketing in leading teams to unparalleled successes driving strategies for market trends including AI and machine learning, Java and HANA technologies, SaaS, Cloud Computing, Open Source, Internet of Things (IOT), community engagement and Big Data that have had a positive impact on the evolving technology landscape.Ingrid's career includes her role as a member of the board of directors at Extreme Networks. She also held the role of Chief Marketing Officer at H2O.ai, the open source leader in AI and machine learning, where she led marketing teams while positioning the company through its growth stages. Prior to H2O.ai, Ingrid advised companies including DriveScale, MapR (acquired by HPE) and Paxata (acquired by DataRobot). She was CMO of Hortonworks, a Big Data company, where she drove a brand and marketing transformation, positioning the company for growth and subsequent acquisition.Ms. Burton led the Product and Innovation marketing team at SAP, where she was the marketing leader of SAP HANA, analytics, and mobile offerings, and where she co-created the company Cloud strategy. As CMO of pre-IPO Silver Spring Networks, she positioned the company for their IPO as the leader in energy networks. While CMO at Plantronics she reshaped a 50-year-old brand into a modern and exciting communications model for both consumers and business.Previously at Sun Microsystems, Ingrid held various leadership roles including head of marketing for the company, driving both the company and Java brand, global citizenship, championing open source initiatives, and leading product and strategic marketing teams. Early in her career, Ingrid was a developer.Ms. Burton actively engages with and mentors people in both technology and business functions, and provides guidance for them in their careers. She has received numerous awards including the 2005 Silicon Valley TWIN award.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.

Bringing new people into your business is exciting and it's important to get the right match, all the way down to someone who fits that stage of the company. Through experience building great teams in her career, Amanda Malko, now the CMO at G2, knows what to look for in job candidates. Going beyond assessing their ability to complete tasks and looking for a future team member who is right for this stage of your company. High-performance team building takes an added layer of thoughtfulness as she explains.“I look for people who are right for the stage of the business are excited for whatever stage that is. I've worked with very large enterprise companies and I've worked at smaller startups. And in my experience, people are at different life stages ready for different size companies, and excited about the opportunities and challenges that those companies provide. So not just hiring for skill and skill fit, but also hiring for stage fit is really important.”Not everyone who's good at working at a corporation is good at working in a startup environment, and the sooner you find that out, the better! In this episode, Malko, an expert in the world of martech, gives insight into how she thinks about testing new tools, and the way she determines usefulness. She shares great insight from personal experience about how to get the survey results you need to make the best choice for your business. Get a pen, and get ready to take some notes on this episode of Marketing Trends. Main Takeaways:Over-Indexing on Immediately Gratifying Ad Spend to Your Detriment: Keep your marketing budget diversified across channels, resisting the temptation to over-index on the immediately gratifying or easy to measure. It is easy to get drawn into the depths of marketing analytics because that is important and essential to running a good marketing team.Every Detail, Down to Word Choice Impacts Survey Results: Direct communication with your customers is the best way to know what they want from you and your product or service. Running a useful and accurate survey is more complex than dropping some questions into a Google Form and blasting that out to your email list. Every word that you use in your questions, the way you order the questions, and the format you choose to allow your respondent to select will all impact the data that is generatedRetention of Customers is Essential for Growth - Don't Over Invest in Acquisition: Especially as a new business or brand, it's easy to get caught up in the hustle for new eyeballs. Even as a newer company, you should have already been thinking about what is going to keep people around. The value of a returning customer is the foundation for a strong business and for the growth of the company.Key Quotes:“We hear a lot about sales and marketing fighting for credit. It's really hard for that to happen if you have shared goals if you're both driving towards the same pipeline of revenue goals and you're getting at it in complementary ways, but if you each have your own targets and they don't align at the top that is where you get a lot of that.”“Because more things are going digital and you can measure more. As a result, we tend to over-index in what's measurable and immediately gratifying. That's true to who we are as humans. Social media is instantly gratifying and that's [also] true with our budget. You put a dollar in and within three months you see the dollar out, who doesn't love that?”“I really look for people who are right for the stage of the business and are excited for whatever stage that is. I've worked with very large enterprise companies and I've worked at smaller startups. And in my experience, people are at different life stages ready for different size companies, and excited about the opportunities and challenges that those companies provide. So not just hiring for skill and skill fit, but also hiring for stage fit is really important.”“A lot of software businesses are waking up to [the fact that] retention is sort of the foundation for growth. If you over-index on the acquisition, you're going to find that in a couple of years, (maybe even in a year) you've got a leaky bucket. Make retention the number one metric, if you put those acquisitions. And so we do; retention is our number one metric, followed by acquisition.” “Some best practices [for surveying] are: Be focused on what you're trying to achieve. In surveys the longer the survey, the less likely are you to get [a lower] number of participants, but [also lower] quality of the feedback. Be really clear about what's essential and what's kind of nice to have. Definitely know how you're going to evaluate it cause that'll inform what tool you use. Ask the right questions.” Bio:Amanda Malko is the CMO at G2. She is a go-to-market leader who thrives on leading high-performing, cross-functional teams. Her career focus is on hyper-growth companies working at the intersection of marketing/creativity/technology.Formerly she was the lead of the partner marketing and programs team at Mailchimp, Inc's 2017 Company of the Year and G2's #4 Best Software Company, and before then she was CMO of 360i, named one of the 25 most influential marketing agencies of the 21st century (acquired by Dentsu) and CMO of Tongal, a global creative marketplace with 120,000 writers, directors, and animators. She's served as Head of Marketing of IgnitionOne, a SaaS ad tech platform, and was the first sales and marketing hire at Massive, a video game advertising platform (acquired by Microsoft). She is a regular advisor to SaaS startups and media companies.She frequently writes and speaks on marketing in the digital age, and has appeared in publications and on stage with AdAge, MediaPost, Mashable, AMA, 4As, Forrester Marketing Forum, CMO Assembly, and others.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.

The next business frontier, in terms of physical spaces, is not one you can physically walk on. I'm talking about outer space, and I'm talking about it today with my friend, Jason Held, CEO of Saber Astronautics. I got to know Jason a few years back by chance, and immediately was captivated by his story, his passion, and his ground-breaking work in the space industry. Based in Boulder, Colorado, and in Sydney, Australia, Jason and his team are creating access to new areas of the space industry through better game-like user interfaces. Navigating business ‘friendly-enemy' relationships in the industry and operating in the complex world of business to government relationships is no small feat, but Jason saw an opportunity as a new graduate and couldn't say no. “Business to government, if you know how to play that game, is really lucrative. Fast forward, I did my Ph.D. in Australia, this was about 2007 when I was graduating, and there was a new category of satellites called CubeSats. If you think about the size of a spacecraft back then for an industry-level mission and things that are doing satellite communications or, or earth observation, things that produce large amounts of money, these historically are half a billion-dollar spacecraft, massive infrastructure required to do something like that. Well, the new category was what had just been embedded between 2005/2007 and they were the size of a toaster. The cost for starting your space company was less than half the cost of a juice bar range.”Lowering that financial barrier to entering the space industry was all it took for Jason to dive in. In this episode, he walks us through his process of disrupting the space industry by creating Saber Astronautics. He talks about the complexities of their business model working with both governments, and businesses. Jason shares about how their innovative PIGI software was created,  and the rise of downstream space industry service companies and micro-industries like this. He's predicting cool things for the future in space - all this up next on Marketing Trends. Main Takeaways:Business to Government Model: It's not one talk about a lot on this show but it creates some fun challenges in every aspect of the business. Biggest words of wisdom are, be ready to fight. The contracts are lucrative which means there's some fierce competition for them. When you get into government contract work, know that the voices of doubt won't just be coming from inside of your head; the government contracting industry is cut-throat. Space Traffic Regulation Is Coming: The amount of space debris, and operating satellites spinning constantly over our heads is increasing every day, and therefore so is the need for regulation and safety policies. Who should set these, what exactly they should be, and how they would be enforced are all up for debate in the community at this point, as companies and governments alike race to capitalize on the next ‘gold-rush' of business opportunity. Space For All: What Space Democratization Means: For the space industry, and for business, the creation of CubeSats removed a massively prohibitive cost barrier to both businesses operating in the industry and students learning how to work in it. Companies like Jason's could raise a normal business-sized amount of capital to start building out software, which they have done. Key Quotes:“It was a fistfight. We competed against companies that were 20 to 100 times our size, two of the largest defense contractors in Australia were our primary competitors, and they led up to, everybody said we couldn't do it. I was getting calls at two in the morning from our competitors saying, ‘what are you doing? You're never gonna make it.' And we persevered and we made it there. “We have a very strong product and very strong brand in that part of the world and everybody recognized that. We were told by the companies we were talking to that we had to prove that we were good enough and that's how the conversation went. So there wasn't a lot of incentive for partnering in that case. The other part was we started getting a lot of calls from people asking us if we were bidding. The volume got high enough and we said, let's go for it.”“Business to government, if you know how to play that game, is really lucrative. Fast forward, I did my Ph.D. in Australia, this was about 2007 when I was graduating, and there was a new category of satellites called CubeSats. If you think about the size of a spacecraft back then for an industry-level mission and things that are doing satellite communications or, or earth observation, things that produce large amounts of money, these historically are half a billion-dollar spacecraft, massive infrastructure required to do something like that. Well, the new category was what had just been embedded between 2005/2007 and they were the size of a toaster. The cost for starting your space company was less than half the cost of a juice bar range.“Historically space tools are bespoke. It's like the matrix. You've got a whole bunch of words on a screen and operators trying to figure out what is going on. ‘We said, why don't you turn that into a video game?' It's easy to use this human interface, this user interface, modern UI UX design, and reduce the barrier to entry to actually make space as easy as flying a car is our goal. So normally, like you need a Ph.D. or a Masters 15 years experience to get trusted with, with the satellite. We've got undergraduate interns, 20-21 years old, and first time we sit down, have a go.”“There is no space traffic solution globally. The U.S. military has been running it for most of the Western world, but they want to be space warriors, not space traffic cops. So much more material is coming out there. We've got 7,500 satellites that are active in space today and I think that's going to grow to 40,000 by the end of the decade. Some people are predicting a hundred thousand satellites and for every satellite, you've got 10 times more in pieces of debris floating around and it's all traveling at eight kilometers a second. If you get hit by one of those, that'll ruin your day. We do a lot of work in that field.”“We need someone to do it [patrol space traffic.] It can't be military; can't be a single government; it has to be a consortium of governments. I think it should be a public-private partnership because right now a lot of companies like Saber are competing for tools to be a part of that next gold rush. It's a hard thing to justify because it's related to the safety of flight.”“PIGI is our mission control software. We use it for entry-level design. With it, you're able to design all of your orbits and plan any orbit from it, pretty much any planet in the solar system, and use the outputs of that to plan your business. Students use it for their student projects but we really made this useful for entrepreneurs, people who want to start their own space businesses someday. They use it to calculate the addressable market for their mission plan.” Bio:Jason is a space engineer with 20 years of experience in spacecraft, operations, mission control, and team leadership. Space is a personal passion of his. He founded Saber Astronautics as the mechanism to contribute to this industry. For the last 10 years, this has been a practical application of machine learning and 3d graphics making space easy to control and to solve operational problems such as flight diagnostics, swarm control, space weather, orbital dynamics, etc. Saber now sells to the US Air Force, Australian Air Force, and a growing range of commercial satellite owners. Before founding Saber Astronautics, he was a US Army Major for USSTRATCOM (Space Command) and deployed internationally during wartime. He taught at the Interservice Space Fundamentals Course and served as an active duty engineer at Army Space and Missile Command Battle Lab. Military service also includes 5 years in the field of artillery deployed to a range of hazardous duty locations. As a civilian, he wrote flight software for the Hubble Space Telescope (Wide Field Camera 3) and testing for the International Space Station.As an academic, he lectured for the IRS Space Station Design Workshop, University of New South Wales, and International Space University. He led a research expedition in the high Canadian Arctic and is actively growing the "NewSpace" community co-founding teams such as the Delta-V SpaceHub Accelerator and the University of Sydney space engineering laboratory.He served on the Australian Government “Expert Reference Group” designing their Space Agency and is also active with international think tanks Global Access Partners, NSI, and the Economist, and I'll occasionally provide expertise to Australian News programs. Both through active teaching and through Saber's internship program brought over 250 people into the industry.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.

Mentorship is a sexy topic that gets thrown around in a lot of interviews, but this week's guest does more than just talk about it. We caught up with her JC Lapierre, the U.S. Chief Strategy and Communications Officer at PwC as she was wrapping up with a regular mentorship session that she offers to her team. If you really want to see change, make some changes to your schedule; allocate time to things that you say are important, such as molding a younger generation of leaders and do something about it.“You have to listen through informal channels. Before I jumped onto this [interview] I was in what I call a coffee chat with about 15 members of my team. I do these three times a week. I open a sign up for 15 people if [they] want to just have coffee and talk for an hour. It is one of my most effective listening channels. It takes time. It takes effort to listen, but if you really pay attention, my team tells me what I need to do. My team tells me how I need to communicate better. They help tell me what steps I need to take to make it better for them. And to help us have more impact on driving our results. But it all starts with taking the time and creating the spaces to listen.” JC leads by example through active listening to her team and their clients, and she does that through her actions as opposed to just rhetoric. In this episode learn more about the ways JC is focusing on stakeholder and audience personalization, a bit about the new partnerships at PwC, the need for good communication in a large organization, the shift in the ways that people are consuming media. Plus, JC provides us with an update on PwC's new strategy more than six months into its launch. Hear more from JC and PwC on this episode of Marketing Trends. Here we go! Main TakeawaysWe have Lost Valuable Strategic-Friction Time in Our Day: Amidst all of the disruption and change in the past couple of years, one of the things many people have lost is their commute time, whether that be flying to meetings in other states, or just driving or walking to the office. That friction in your day, used to allow you to reset yourself a bit in-between parts of your day and parts of your life. Having lost that means losing valuable time to be quiet, and think, and it's important to realize this loss and create intentional space in your day to let your brain wander.Focusing on Stakeholder and Audience Personalization: Stress less about making sure that every single media channel is broadcasting the exact same message. The more you can personalize your messaging for individual stakeholders and for individual audiences, the better. When we talk about personalization, it can mean swapping a customer's name into an email, but really you need to be going much deeper than that.  Curating messages for customers and segments of your audience based on their other interests is the best way to get attention.Evolving Channel Landscape and Consumption: As things change rapidly on the media channel front, it's important even as a large company to stay nimble and willing to try new things and experiment in channels that you are not as familiar with. You can read stories and reports about what the best new tools to use are, but testing it out is the best way to find out what works for your own brand and message.Key Quotes"It all starts with listening, no matter what role I've been in. A I've had like nine lives, nine careers in my time at PwC, but one of the most important things anyone can do in any relationship, personal or professional, is to truly listen and to ask really effective open-ended questions, without judgment, questions without assumptions, embedded assumptions, and to really try to understand what is it that you aspire to do? What are the impediments or obstacles to getting there? What's the opportunity? And then when you've listened to a whole bunch of different data points and a whole bunch of different perspectives, you can start to build.”“You have to listen through informal channels. Before I jumped onto this [interview] I was in what I call a coffee chat with about 15 members of my team. I do these three times a week. I open a sign up for 15 people if [they] want to just have coffee and talk for an hour. It is one of my most effective listening channels. It takes time. It takes effort to listen, but if you really pay attention, my team tells me what I need to do. My team tells me how I need to communicate better. They help tell me what steps I need to take to make it better for them. And to help us have more impact on driving our results. But it all starts with taking the time and creating the spaces to listen.” “We call this the ADAPT framework. There's five forces that are pushing on the world in significant ways. First is Asymmetry. We see asymmetry primarily in the income inequality gap, but you see it in other ways in which you see haves and have nots. D [stands for] disruption that gets at both technological disruption, as well as climate disruption. The second ‘A' in ADAPT is age. In the U.S. we have an aging population; we have fewer workers than we used to and that trend is going to continue. [This means] we are going to have fewer people to work in the workforce. The P is for polarization, I think we all see it's happening within our four walls; it's happening across the globe, but that increased polarization is growing. [Finally,] the T is for trust.”“The more we focus on stakeholder and audience and personalization, the easier it becomes. The team doesn't have to keep recreating stories or recreating what they are that they're doing [across every channel.] We have to just be consistent, simple and measured in terms of how we bring our audiences along.”“Our people are some of our best brand ambassadors. [I want to] make sure that they feel confident, not only in telling our story, but that they are enormous parts of the story. They are executing our story and they're building that strategy every step of the way with us.”“The way people consume information has shifted. That's where we (broadly not just PWC) aren't sure what is going to land and what are the best channels to use. So we are going to try everything. [Example,] the work [we did] with Hulu and streaming is outperforming all of the metrics that we set out for it. We are [even] starting a Tik Tok channel. We are going to go to a whole bunch of different places so that we really can understand how information is being consumed and what is the easiest way to share our messages with people that might be interested in hearing them.”BioJ.C. Lapierre is the U.S. Chief Strategy & Communications Officer for PwC leading communications, marketing, brand, and creative teams with heart. Redefining the industry with the best team and technology to better serve our clients as they seek to build trust and deliver sustained outcomes. Committed to my nieces and nephews, adventuring around the world, upskilling teachers in Kenya with Flying Kites and cycling in Boston's Pan-Mass Challenge to raise funds for cancer research and treatment.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.

Taking the plunge into unfamiliar territory, such as investing, can not only be a difficult fray to enter, but scary at the same time. When should you buy? Should you sell? What is the right stock for you to buy?. The world of finance and largely, participating in investment has long been the domain of the few and privileged. Now, thanks to the companies like Robinhood, becoming a part of the finance world is as easy as downloading an app from your favorite app store. The challenges of communicating with this new class of investors excites Rashad Drakeford, Head of Content Marketing at Robinhood. And Rashad told me all about how e knows that asking the right questions of his audience will help him to guide them through the process of investing, and to their goals. “What we're developing at Robinhood over the next three years is: how do we inspire people to think, feel, and act? How do we make them feel confident about their financial future? How do we tell stories of people that they see themselves in? There's a new class [of investors] that's being born out of this moment; how do we invite them in? How do we have our arms wide open to let them know that they're not alone?” This future-focused mindset, paired with an incredible background in politics and entertainment, gives Rashad a unique perspective as a marketer. Whether it's been through his time working on the 2008 Obama Presidential campaign, or from his experience at Apple, and working on Beats by Dre Rashad's experience has touched multiple industries and he shared his wealth of experience with me. In this episode, Rashad and I dive into the way he thinks about his influencer marketing strategy, he speaks about some of the incredible leaders he has been influenced by, and you'll hear about what makes the most compelling content marketing campaigns. Get ready to enjoy all that Rashad has to share on this episode of Marketing Trends. Main TakeawaysLeverage What You Have: It can be discouraging as a small business marketer to look around and see all of the cool campaigns with fancy bells and whistles that big companies with massive budgets can produce. The key to getting the most out of your own brand and budget lies in the quality of the stories you have to tell. Good stories resonate, and a good story can help you compete with the likes of fancy, high-dollar productions. The human touch of a great story can have just as much impact with your audience as some fancy production elements. The point is to lean into your strengths as a business and lean into your strengths as a marketing team to compete against bigger players. Picking the Right Influencer: When thinking about your own influencer program, bigger numbers are better, but there are some additional factors you should be considering to make the best partnership decisions. The quality of their audience engagement is critical and the overall alignment of their mission with yours are two of the factors that, when aligned, will serve both parties well. What Does a New Class of Investors Need? The opportunity to reach a new audience is one that excites a creative marketer. First, the challenge is to educate and inform. The best way to do that, to draw in a new audience, is by asking them the right questions. Seeing things from their perspective will help you to craft your message and really connect with your audience. Key Quotes“The way we leaned into our ability to create branded content across social and digital; We were doing virtual reality concerts. This was back in 2013 [when] no one was really doing that. If MTV is able to create interstitials and vignettes that live on linear TV because they have 80 to a hundred million households, what's our value prop? What we landed on was, we have phenomenal storytellers. We have great content creators. We're going to go and create content for brands that we'll use across all of our social media and our digital and linear. And on top of that, we'll white-label it and give it to you to use however you want across your channels. And so we were able to really be innovative in that, in that space.”“Robinhood really did lower the barrier of entry and democratize information and democratize people's [ability] to participate in the wealth generation process, especially for folks that have been historically, and systematically left out of financial empowerment in this country. I felt like there was an incredible opportunity to come here and help tell stories, to help inspire people to get involved in their financial health and wellness.” “hat we're developing at Robinhood over the next three years is how do we inspire people to think, feel, and act? How do we make them feel confident about their financial future? How do we tell stories of people that they see themselves in? There's a new class [of investors] that's being born out of this moment; how do we invite them in? How do we have our arms wide open to let them know that they're not alone? “The way I have the team approaching [influencer relationships] is avoiding one-offs, and [istead] developing a real partnership with talent that not only pushes forward our business goals but also helps the talent reach their goals. I never walk into a partnership conversation with a fully fleshed-out plan. [I'm] making sure that our missions are aligned because this is not just about someone cashing a check. [I'm making sure] we're both invested and passionate about what we can do together. I don't let how many followers someone has be the determining factor on doing a deal or not. Numbers you see on Tiktok and Instagram and Twitter are important, but what's the engagement and what's the conversion metric from past partnerships or even their own work?”BioRashad Drakeford is the Head of Content Marketing at Robinhood - Head of Content Marketing. Previously he spent time at Apple as their Head of Global Social Media. Before that, Rashad spent some time at REVOLT MEDIA & TV as the Senior Director of Digital Content Development. Because of an opportunity, he came across while he was in college, as a student he became the National HBCU Outreach Coordinator for The 2008 presidential campaign of United States Senator, Barack Obama. This campaign position led to jobs for him as the Obama-Biden Transition Project, as an Associate and Public Liaison in Intergovernmental Affairs, and then took a position in the government at the U.S. Department of Energy (DOE) as Special Assistant in the Office of the Secretary. ---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.

As the methods of communicating messages of love, sympathy, celebration, or holiday cheer have evolved in the last 100 years, the 20 billion-dollar greeting card industry continues to adapt to serve multiple generations of ‘caring-connectors'. This term ‘caring-connector', used by Hallmark CMO and SVP, Lindsey Roy, to describe Hallmark customers of all ages and demographics, is an illustration of the relational way they think about their consumers at this legacy brand. For more than a century, Hallmark has been giving consumers the tools to make holiday moments of gift-giving and connection unforgettable. Lindsey Roy, CMO and SVP, Hallmark, brings two decades of experience as she helps people connect with each other in meaningful ways. “If I was going to narrow it down to the biggest source of change, it's consumers wanting flexibility. You think about 10, 15, 20 years ago, you played the game as the manufacturer, or retailer. [But now ] ‘I want it how I want it, when I want it, where I want it.' Whether it's grocery shopping, or buying your presents for Christmas, whatever it is, people are completely demanding flexibility. That's a huge insight into how we're thinking about where we reach people. We always try to have authentic conversations in our marketing.” Giving your customer that flexibility they demand for when, where and how they want you, whether that be via the tap of an app or at a retail location, shows that you're truly listening to and serving them. In this episode Lindsey and I dive into the role that data plays in every aspect of Hallmark's strategy including innovating; the ways and thought processes behind Hallmark's testing and uses for A.I.; how Hallmark's data strategy is redefining and its rewards program, and a bit about Lindsey's leadership style. Excited for you to enjoy this conversation I had with Lindsey on this episode of Marketing Trends. Here we go!Main TakeawaysHiring Smart People with Agility over People who Only Check the Right Boxes: Sometimes when it's time to hire, your team might already have a great need to be filled, but don't be tempted just to hire the candidates who look good on their resume. Get to know your new hires and focus on finding people who are flexible and open-minded team players. You can always teach people how to use new tools and software, but you can't teach passion and dedication to the mission. Allow for Your Vision to Iterate and Morph in Practice: When you spend so much time and effort building a particular marketing strategy, it can be easy to over-commit to certain elements or aspects of that original plan. Don't get too caught up in the details, though. You need to stay agile and be willing to iterate and try new tactics as the data informs, so that you can react to data about the way that your message is being received by the audience. The quicker you can course-adjust to a more connected message, the sooner you can fill the needs of your audience. Addressing Consumer Needs Across Multiple Generations: When you're a brand that serves everyone, looking across generational needs is important when thinking about where and how you're going to reach your customers. The new modes and methods for connecting with Gen Z are going to be quite different from those you've traditionally used for the Baby Boomers, for example. New social media apps drawing the attention of younger audiences, compared to older generations that may be more prone to read a longer email, for example. Key Quotes“We care about getting people with diverse perspectives. We try to have people with short tenure, long tenure, people who've been in the agency world, have been in the brand world, everybody from the college intern, to somebody who has 25 years of amazing experience, different backgrounds, et cetera. We are very purposeful about that. I'm a believer in hiring good, smart people with learning agility. Sometimes that's more important than ‘check these three boxes. Have you done X on Salesforce? Have you done Y on Adobe analytics?' I think [when you hire] good smart people that want to learn, and can learn, you can't go wrong.”“From my vantage point, if I was going to narrow it down to the biggest source of change, it's that consumers want flexibility. About 10, 15, 20 years ago you played the game as the manufacturer or the retailer. Now [it's about the consumer] ‘I want how I want it when I want it, where I want it.' People are completely demanding flexibility and that's a huge insight into how we're thinking about where we reach people. We always try to have authentic conversations in our marketing.”“[When you ask] what are your perceptions of cards? You learn a lot of amazing things. There are what we would call the ‘caring connector' archetype: that person who believes that the world is inherently good, that person that believes that relationships are the glue and they're willing to put in the time and effort. These people exist at 12 [years old] and they exist at 92. To figure out what they need and how to tap into what would make sense for them, that's the key to relevance in my mind. Be open, ask the hard questions and make sure that you're investing in innovation to answer those questions.”“We look for what we call ‘when', W-H-E-N data. And that means, if you are a 28 year-old mom of two, who's a caring connector who shops in these places. It's also important for us to try to have a conversation where we maybe learn when your birthday is, or when your significant other's birthday is, things like that. That kind of part of the data genome around those people who are most close to you, those people who you might want to activate, and we can do that. I'll give you a really basic example. If you buy a card for your sister on August 12th and you have some relationship with us, we can then maybe tell you next July 30th, ‘Hey, you might have a birthday need coming up.' And people find that helpful if they're like, oh yeah, ‘I've got to get that.' in their mind.” “We always believe that the more personalized is super important. We're doing a lot of experimentation [with A.I.] The biggest live-use case we have with A.I. right now is in our chat bots that come to life in our digital experiences. Consumer care is also part of my world. I get to work with an awesome guy who leads that part of our business and we've launched this year, a couple of chatbots because it's easier for people to interact oftentimes with the chat bot and we have some great A.I. that feels very Hallmark and very helpful, and it can hopefully get people to accomplish their task in a fraction of the time.”BioLindsey Roy is the SVP, and CMO at Hallmark. She oversees Hallmark Global which includes gift wrap, greeting cards, stores, etc. A tragic boating accident while on vacation almost claimed Lindsey¹s life and left her with an amputated left leg, severely injured right leg and injured right arm. Through a challenging recovery process, Lindsey learned impactful lessons on how to harness disruption and find clarity in the chaos. A fresh voice on the speaking circuit, Lindsey has been heralded for her authentic style and universal message. Lindsey has spent over eighteen years in the corporate environment, leading teams in innovation, digital development and product merchandising. She was named Vice-President at Hallmark Cards at just thirty-two years old, one of the youngest VPs ever in a company with over a 100-year history and in the top 1% of brands worldwide. Lindsey combines her unique life experience, corporate background and emotional intelligence to truly connect with audiences.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.

Content is a word that gets thrown around a lot, and the truth is, today it is easier than ever before to create content. A big reason for that is thanks to companies such as Røde Microphones, which create budget-minded products that constantly push the industry forward. For Røde, innovation is the name of the game and no one knows that better than Damien Wilson, the CEO of Røde Microphones. Damien has been with the company since its early days, growing into his leadership role and scaling the business in a rapid timeframe. But even for him, despite the success, the last decade has been a wild ride.“I'm a kid from the Western suburbs, which is not necessarily a nice area and I never thought I'd be sitting in New York doing business, or sitting on a couch with Guns and Roses. When I walk into Guitar Center on Sunset Boulevard and I see a Røde product, I get excited because I listened to that music of the eighties where Sunset Boulevard was the place to be.”The transformation of the audio industry has been accelerated because of the way companies such as Rode have democratized audio equipment. It no longer takes a fortune and an entire studio build-out, to get professional-sounding content. On Marketing Trends, Damien took me through how Rode has muscled it to the top to compete with legacy brands within the space. He also touches on the unique hiring challenges that Røde has been facing in Australia during the past 18 months, and how the company has been able to pivot through innovating in their use of manufacturing equipment. He also discusses how Røde handles customer feedback to ideate its product line, and how influencers can push your products further. I'm excited for you to enjoy and hopefully learn from this conversation with Damien up next on Marketing Trends. Main TakeawaysThe Secret Sauce: Innovating with Product Manufacturing Equipment: More than ever, supply chain management and sourcing are critical to the success of any business that sells products. Finding the best, most cost-effective tools to build your products might not be created for your industry. You may have to think creatively about what other industries use similar manufacturing equipment that can be modified to build your goods.It Takes Educational Background to Create Great Content: Having an education-focused mindset is a foundational part of good content creation. When you create materials that educate the consumer on products, even if they are not your own, you're building trust with the consumer. This kind of content helps build a community which helps to further push consumers down the funnel.Where to Look for New Product Inspiration: Assess all the other products, aside from your own, that your customer also uses to see where to expand product offerings. Other tools and tech they use to create their finished product could also be an area for you to cross over into. Key Quotes“One of the things that I brought immediately to the company was that style of video-based education, style marketing. Because one of the things that I thought was the big problem with audio brands, especially anything music-related, you needed to sort of teach people how to use the product and that gave them the ability to purchase.”“We have a machine that is specked for making parts for watches. Every high-end Swiss watch manufacturer will have one of these machines. It's the same machine made by Citizen, but we use it to make backplates for the microphones because the precision and the tolerance is so insane. They're making a hundred thousand dollar Rolex's, but this is for a $200 microphone. Other mic manufacturers are not thinking in that regard; they're not thinking about how we can take that machine out of that industry, put it into our version and then create a product around it. That's really the secret sauce.” “One of the things that we did a few years ago was look at our ERP system and look at how we were running the business end-to-end, and sit there and go, ‘Okay, what are the improvements? What process improvements do we need to put in place right now?' And before we didn't have a mature supply chain team in house, but we grew that super quick. And it was just at the right time, because then COVID hit [and] we started to see some interruption in supply chains. We had the ability to be able to pivot into making things that were completely available to us onshore in Australia. That meant you needed to have the right amount of raw material and all those bits and pieces, which was a testament to the supply chain team getting an AI pay system up and running quickly.”“What we're looking at now is adjacencies that we can move into. We look at our customer and say, ‘What is our customer's workflow? What are they doing?' They're podcasters; they're content creators. ‘What sort of equipment are they using?' Oh, they're wearing headphones, and those headphones don't say Røde. So maybe we need to work into that adjacency.” “Where Røde has risen to the top in terms of customer sentiment has been the fact that we deliver a product and we keep on enhancing it. And it becomes a schedule of, every three months, let's add something else to this particular product. So the customer goes, ‘Wow, you've done it again.' And it also shows that we're listening to feedback.”“I'm a kid from the Western suburbs, which is not necessarily a nice area and I never thought I'd be sitting in New York doing business, or sitting on a couch with Guns and Roses. When I walk into Guitar Center on Sunset Boulevard and I see a Røde product, I get excited because I listened to that music of the eighties where Sunset Boulevard was the place to be.”“When you get big it's like the mistakes are just amplified, right? In the past, if we made a mistake in a launch and maybe there was a component wrong, or the testing was incorrect, you may be thinking about 5,000 units. Now you're talking about, you know, 500,000. We can't afford that. So we need to have everything upstream and downstream sorted. So we know that we're not going to replicate any of those issues.”BioDamien Wilson is the CEO of The Freedman Group, home to RØDE Microphones, Aphex, Event Electronics, and SoundField. He is a multi-talented senior executive with over 25 years' experience in advertising, sales, marketing, and business development.  Prior to the Freedman Group, Wilson was Creative Director of boutique advertising agencies The Shop and Peer Group. He joined the Freedman Electronics/RØDE team in 2007 as Marketing Manager and within a year was made Global Sales and Marketing Director. He acted as General Manager of RØDE Microphones, LLC in the USA until 2013 before returning home to Australia as the new CEO of the Freedman Group in 2016.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.

Tsuneo Fujiwara is a Vice President, Analyst with Gartner's CIO Research team. With 32 years of IT experience, his research focuses on the areas of I&T strategy and digital strategy, digital business transformation, digital innovation including data-driven innovation, business model innovation, and digital ecosystems, operating model improvement, culture change, digital leadership, and the evolving role of the CIO. He is currently working on a Gartner Fellow Program on managing the dynamic equilibrium in Globalization. Mr. Fujiwara has held various IT leadership roles in the financial services industry, leading large-scale application development and digital business transformation projects on a global scale, including planning and delivery of IT cost optimization, paperless insurance applications, mobile claims apps, commission systems, ERP (SAP and Oracle), CRM (Salesforce), and regulatory compliance projects. Mr. Fujiwara is bi-cultural and bilingual in Japanese and English.

They say two is better than one, so it stands to reason that three is better than two, right? Well, you can ask Jason Clark that question because he has not one, not two, but three roles at Netskope. Officially, Jason is the Chief Strategy and Marketing Officer, and what that means is that he is responsible for the marketing, security and strategy teams. Luckily, Jason has incredible people working with him to lighten the load, but that doesn't make the work he does simple. On this episode of Marketing Trends, Jason takes us behind the scenes of life at Netskope and what it means to market and provide security transformations to companies around the world.  Main Takeaways:   I Was You: When what you're trying to sell is security, it's hard to not fall into the trap of being alarmist. You don't want to scare potential customers, instead you want to empathize with them. One way to do that is by bringing in former CIOs to sell to CIOs, because someone who is sitting in that leadership position is much more likely to listen to someone who was once in his or her shoes than a typical salesperson. Howdy, Partner: In terms of security, for the most part everyone is fighting the same enemy. That makes it prudent to find and work with best-in-class partners to provide even more protection to the customers you are working with. And when you work with good partners, everyone in the partnership — including the customer — wins in the end. The Link Between CSOs and CMOs: While the head of security and head of marketing might not seem like two people who have a lot in common, the truth is that both of those roles boil down to one idea: trust. CSOs need to build trust in the security and the team they have built and CMOs need to build trust among customers. As such, the two roles should be much more connected and rely on each other more. --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.  

Our guest Eric Martin has a background in software sales having worked for Swiftype (acquired by Elastic), DataFox (acquired by Oracle), and now at fast-growing cyber-security startup Vanta where he was the first sales employee. Eric has also been an entrepreneur having brought products to market in underwater hardware and fantasy sports markets. Eric and I talk about: 2:20 His story growing up in Stockton 3:06 Studying in California & Saudi Arabia 5:18 Early entrepreneurial journey 6:51 Takeaways on building startups 9:22 Advice to entrepreneurs 11:22 Eric's journey into software sales -- Swiftype and DataFox 15:26 Software sales basics 18:49 How Eric landed his gig at Vanta? 19:58 Vanta 21:58 How Vanta saves time and $ for companies selling software to enterprise? 23:26 Who should get a SOC 2 certification in enterprise SAAS? 24:48 Takeaways for companies undergoing a SOC 2 certification 26:52 Building a sales team at Vanta -- how CRM (Salesforce, Hubspot etc) and thinking about an outbound engine is key from the start? 30:42 San Joaquin Soccer Alliance 33:24 Eric's daily habit or ritual taught by his dad that has changed his life

In this episode of the Modern Stock & Options Trading Show, you will learn through a case study on one covered call trade. The trade is on CRM (Salesforce.com) and it was introduced back at the end of July 2019. It uses the Large Unprotected Covered Call strategy. As the stock has fallen in price, the buy back & rollout trade adjustment was used. Russ uses this example to illustrate how to make money even when the stock price has fallen nearly $10 a share. Don't forget to subscribe to the show! Mathews Capital Management LLC Russ Mathews, CEO & Founder Podcast@MathewsCapitalManagement.com