Podcast appearances and mentions of joe rand

The forthcoming dialogue features Joe Rand, a distinguished figure in the real estate sector, who elucidates the significant transformations currently reshaping the industry, particularly concerning the new regulations surrounding buyer broker compensation. As he articulates, these changes necessitate that buyers and their agents engage in more nuanced negotiations regarding compensation, a departure from the previously established norms where such arrangements were often implicit. Rand emphasizes the critical importance of formalizing buyer agreements, a practice that aims to elevate the standards of representation for buyers, thereby ensuring that they receive adequate advocacy in their transactions. Furthermore, he posits that while these adjustments may initially provoke concern, they ultimately present an opportunity for agents to refine their negotiation skills and demonstrate their value to clients. We invite you to immerse yourself in this insightful conversation that promises to shed light on the evolving landscape of real estate.Takeaways: In the evolving real estate landscape, sellers retain the ability to offer buyer agent compensation, albeit without using MLS as a communication tool. The introduction of mandatory buyer agreements represents a significant shift in the real estate industry, ensuring formal representation for buyers. Despite concerns regarding buyer compensation, the market will adapt, and agents must refine their negotiation strategies to maintain fair compensation. The separation of listing and buyer commissions may lead to increased pressure on pricing, compelling agents to clearly articulate their value to clients. As the market transitions, real estate professionals must avoid reverting to outdated practices that contributed to previous industry challenges. Ultimately, adapting to these changes will demand resilience and innovation from agents in order to sustain their business and provide value to clients.

Topic: Powerful Partnerships: Community Engagement for Renewable Energy ProjectsModerator: Glenna Wiseman, Head of Marketing and Communications for Origis Energy Guest: Joe Rand, Energy Policy Researcher in the Energy Markets and Policy Department at Lawrence Berkeley National LaboratoryIn Episode 23 of Power Players by Origis®, host Glenna Wiseman, Head of Marketing and Communications for Origis Energy, and Joe Rand, Energy Policy Researcher in the Energy Markets and Policy Department at Lawrence Berkeley National Laboratory, discuss engaging communities when developing renewable energy projects.Three key takeaways: 1. Community opposition is not a fringe or minor concern and must be addressed by developers.2. Developers who see the bigger picture and engage with local communities improve the landscape for themselves for later projects and others in additional communities to help the U.S. meet renewable energy goals. 3. Robust engagement strategies can help improve the bottom line for developers.

Joe Rand, an author and seasoned real estate expert, has significantly shaped modern practices in buyer agency with his profound insights and extensive experience. On The Real Estate Sessions podcast, where he has appeared over 20 times, Joe discusses the evolution of buyer agency, noting the industry's initial seller-centric focus and the major shifts in compensation dynamics that began in the late eighties. He emphasizes the critical importance of securing buyer agreements and adapting to the ever-changing landscape of real estate transactions. Rand advocates for agents to seek guidance from knowledgeable brokers rather than relying on random advice from social media, ensuring they are well-prepared to navigate the complexities of current buyer agency practices.(00:03:38) Adapting Real Estate Agents in Changing Market(00:05:46) Enhanced Communication and Representation in Real Estate(00:09:03) Commission Evolution in Buyer Representation(00:16:42) Compensation Protection for Buyer Agents in Real Estate(00:23:01) Evolving Market Guidance for Real Estate Professionals(00:26:23) Real Estate Adaptation Amidst Challenges(00:28:31) Supporting Authors in Real Estate LiteratureLinks to Joe's booksHow to be a Great Real Estate AgentDisrupters, Discounters and Doubters

In this week's episode, host Daniel Raimi talks with Will Gorman, a research scientist at Lawrence Berkeley National Laboratory, about the interconnection queue. The interconnection queue is the waiting list for developers that hope to connect power plants to the electric grid; regulators must first study the potential effects of connecting a plant to the grid before moving forward with a project. Gorman discusses the reasons for recent growth in queue wait times, the costs that are associated with connecting a new power plant to the grid, a new federal regulation that aims to improve the interconnection queue, and additional reforms that could speed up the process of connecting new power plants to the grid. References and recommendations: “Improvements to Generator Interconnection Procedures and Agreements” from the Federal Energy Regulatory Commission; https://www.ferc.gov/news-events/news/fact-sheet-improvements-generator-interconnection-procedures-and-agreements “Queued Up: Characteristics of Power Plants Seeking Transmission Interconnection” by Joe Rand, Will Gorman, Seongeun Jeong, Fredrich Kahrl, Julie Mulvaney Kemp, Ben Paulos, Dana Robson, Jo Seel, and Ryan Wiser; https://emp.lbl.gov/queues “Generator Interconnection Costs to the Transmission System” by Jo Seel, Will Gorman, Fredrich Kahrl, Julie Mulvaney Kemp, Dev Millstein, Joe Rand, and Ryan Wiser; https://emp.lbl.gov/interconnection_costs “Beyond FERC Order 2023: Considerations on Deep Interconnection Reform” by Tyler H. Norris; https://nicholasinstitute.duke.edu/publications/beyond-ferc-order-2023-considerations-deep-interconnection-reform “Energy at the Movies” television program; http://energyatthemovies.com/about/ “The Art of Energy Efficiency” by Arthur H. Rosenfeld; https://www.annualreviews.org/doi/abs/10.1146/annurev.energy.24.1.33 The “Parable” book series by Octavia E. Butler; https://www.octaviabutler.com/parableseries

August 1, 2023 is the 8th anniversary of The Real Estate Sessions podcast. I thought I would do 10 episodes, just to understand the process of recording, editing and publishing a podcast. I quickly discovered that my curiosity itch was getting scratched with every episode. Learning things I never knew about connections in the industry was cool! Interviewing over 100 Inman Connect contacts made the connections even closer. So, here I am with over 400 total episodes, celebrating the 8th anniversary of the show.I invited three guests to help me with this episode. First, Sean Carpenter. Sean has listened to every single episode of the podcast. That is truly amazing. He's been a guest multiple times and always delivers amazing content to the audience. Figures. He does that for a living! You must check out Carpscorner.net. Sean has over 1000 episodes on the blog that is 18 years old!Shelley Zavitz was recommended to me by Wendy Thatcher, a colleague with Chicago Title in 2019. Her first book, Your First 365 Days in Real Estate is fantastic. She followed that up with Marketing that Moves You, another grand slam. Her sharp wit and knowledge of people makes her a treat to share a mic with.Finally, Joe Rand rounds out the quartet for this special episode. One of the nicest guys in the biz, Joe always makes me laugh. As a speaker, author, industry leader, or just a guy that loves fantasy football, Joe is always fun to hang with. Joe's books, Disruptors, Discounters, and Doubters and How To Be A Great Real Estate Agent, are a must read for anyone in the business. Rather than list all the episodes for each of these rock stars here, head on to therealestatesessions.com and type their name in the search bar. You'll quickly find all of their shows, ready for your listening attention.

California is set to present its strategic plan to scale an offshore wind power industry based on unconventional floating wind technology. --- In late June the California Energy Commission will submit its strategic plan for the development of offshore wind energy to the state's legislature. The plan is the culmination of two years of efforts by California to jump start its offshore wind industry and help the state reach its goal of 100% carbon free electricity by the year 2045. Yet California's offshore wind ambitions are also a bet on floating offshore wind technology that is required by the state's deep ocean waters. The technology has scarcely been applied anywhere in the world, and it presents infrastructure and economic hurdles that could complicate the state's offshore wind efforts. Tim Fischer, Executive Director for Global Wind with Ramboll, a Danish offshore wind consultancy and engineering consultant to California effort, and Joe Rand of the Lawrence Berkeley National Laboratory, discuss the challenges of quickly scaling floating wind power to meet California's energy goals. They also consider the challenges of connecting large amounts of renewable energy to the on-shore grid, taking into account the need to balance infrastructure development with community priorities. Related Content Ammonia's Role in a Net-Zero Carbon Economy https://kleinmanenergy.upenn.edu/research/publications/ammonias-role-in-a-net-zero-hydrogen-economy/ The Economics of Building Electrification https://kleinmanenergy.upenn.edu/research/publications/the-economics-of-building-electrification/ Scaling Private Finance for Global Solar Growth https://kleinmanenergy.upenn.edu/podcast/scaling-private-finance-for-global-solar-growth/   Energy Policy Now is produced by The Kleinman Center for Energy Policy at the University of Pennsylvania. For all things energy policy, visit kleinmanenergy.upenn.eduSee omnystudio.com/listener for privacy information.

Join Bill Risser in this exciting episode of the Real Estate Sessions podcast, featuring Joe Rand. Discover their first meeting and how Rand's achievement of taking on an equity partner in his real estate company has freed him to focus on speaking engagements. They talk about their love for fantasy football and baseball, and their upcoming plans for baseball games. Rand also shares his optimism towards the real estate industry despite differing views from other industry professionals. You'll also learn about a startup that tracks and bills agents for their work, and the value of explaining the value they bring to clients. With their humor and expertise, you'll surely have a great time listening to Bill Risser and Joe Rand in the Real Estate Sessions podcast.[00:00:03] Shortcuts with Joe Rand[00:03:31] Reflection and updates from a previous podcast appearance[00:06:38] Deputy mayor discusses mayoral race and fantasy football obsession[00:09:42] Fantasy Sports and Football Love Story[00:12:35] Baseball Excitement and Rule Changes[00:15:20] Family roles and businesses in real estate[00:18:50] The future of real estate industry[00:21:57] Maximizing Agent Value Through Time & Expense Tracking[00:24:37] Articulating Value for Happy ClientsTranscriptEP 353 SC Rand_mixdownFinal.mp3Bill Risser 00:04You're listening toBill Risser 00:32the real estate sessions podcast.I'm your host, Bill Risser, executive vice president, strategic partnerships with Rate My Agent.Rate My Agent is a digital marketing platform designed to help great agents harness the power of verified reviews.For more information, head on over to ratemyagent.com.This is another Shortcuts episode where I visit a guest from a previous episode, catch up on what they're doing all with 3 or 4 questions very quick and get their take on some of today's hot topics.Bill Risser 00:49everybody.Welcome to episode 353 of the real estate sessions podcast.As always, thank you so much for tuning in.Thank you so much for telling our friend.As you heard in the intro, at This is another shortcuts episode where I'm interviewing

On June 1, Canopy Realtors© Association hosted the 2023 Realtor® Expo at the Charlotte Convention Center. Over 900 Realtors® and exhibitors gathered for a day of networking and learning under the Canopy! 2023 Canopy Realtor® Association/Canopy MLS President Tiffany Johannes recorded a special and exclusive conversation with the day's featured speakers in an effort to make the information discussed that day as accessible as possible for Canopy members and subscribers. In this episode of Inside the Canopy Files, Tiffany Johannes speaks to the EXPO's keynote speaker Joe Rand. Joe Rand is the VP of Innovation at Howard Hanna | Rand Realty, based in New York. Joe delivered a presentation at the Realtor® EXPO about being the best realtor you can be, and what some of the finer points of the profession can put you over the top and separate you from the crowd. Tiffany Johannes sat down with Joe privately to discuss these topics and more, including how to overcome disruptors like the trend of “iBuyers,” understanding the value proposition of engaging a Realtor®, and the importance of listening more than you speak. Connect with Howard Hanna and Rand Realty online at randrealty.com. Find Joe Rand online at joerand.com.  

Are you eager to hear some interesting and entertaining conversations about the real estate industry? The Real Estate Sessions with your host, Bill Risser, has got you covered! In this episode, Bill interviews Joe Rand, Chief Creative Officer for Howard Hanna Rand Realty, and invites listeners to call in with their own questions or comments. Rand doesn't see the questions ahead of time, leading to spontaneous and entertaining conversations. The show starts with some playful banter about editing before diving into more serious topics, including throwing axes as a leisurely skill, entertaining solutions like Rate My Agent, and the possibility of reopening countries as COVID-19 begins to diminish. You'll hear about the challenges of a career in theatre and recommendations for musicals to watch over the summer. Finally, Rand receives an unusual question from a Rate My Agent product ambassador asking if he'd prefer to fight one horse-sized duck or 100 duck-sized horses. What would you choose? Tune in to find out!00:26Hey everybody. Welcome to another this episode of Randing and Raving. We are back with Joe Rand, chief creative officer for Howard Hanna Realty, and real estate rack and tour. The premise of this series is very simple. We have listeners call in to 480-270-4590, and leave a question or a comment for Joe to respond to.Bill Risser00:39Joe has no idea which voice mail is going to play for him, and we just sit back, relax, and let Joe go. So let's get this show on the road. Hey, Joe. Great to see you. How are you doing?Joe Rand00:50I am great, Bill. Thank you for having me. Thank you as always for hosting these and moderating this little 10 minutes of fun that we get to have every week. I really appreciate it.Bill Risser00:52Well More like 10.Joe Rand00:53Supposed to beBill Risser00:5310.Joe Rand01:09I mean, listen. Well, what you clearly, what you're not doing is is doing your editing. So, like, you're doing a great job moderating, but, like, You're not editing me down after I do this where you're lopping up all the boring parts to leave only the gold. You gotta just leave the gold, Bill. Lop everything yourself.Joe Rand01:11Chop it all down in 10 minutes. I'm giving youBill Risser01:1115Joe Rand01:17minutes because I want you to I want you to pick up the best stuff. You know? I am just kidding. You know? I gotta be careful whenBill Risser01:22you have when when you get people the okay to edit what say? because a lot of a lot of weird stuff can happen.Joe Rand01:33That's I don't well, I don't care. The what are the what are the Russian bots gonna do? But, you know, you're right, Bill, because I think last week's thing when we talked about Jay Thompson's question about the the NAR lawsuit.Bill Risser01:34Yeah.Joe Rand01:39That that was, like, 45 minutes long, but I'm forever. I felt like IBill Risser01:39was -- -- quite that.Joe Rand01:42I felt like I was going through -- -- quite that long.Bill Risser01:54It was an important it was an important topic. You know? And It was important. Hey. I I, you know, I was telling you a couple weeks ago that I had a a meeting...

On this blast from the past, Joe answers eXp Realty Team Lead Jeff Sibbach of The Sibbach Team questions about the number of agents in the National Association of Realtors. Cheerrs!

Enjoy this blast from the past!This week, Joe is presented with an ethical dilemma. You notice something in your groceries that you didn't pay for. What do you do? There are a couple more twists you will hear on the episode. Enjoy!

Another Real Estate Sessions Rewind as I continue my Holiday break.Will wonders never cease? Will Joe ever fail to rant about any question? This week, a national speaker, Sean Carpenter, gets the Rand Treatment and his question answered on Episode 11 of Randing and Raving.Remember, you can all in at 480 270-4590 and leave a question on any topic for Joe. Real Estate or non-Real Estate questions are welcome.The much talked about Joe Rand books are available on Amazon:Disruptors, Discounters and DoubtersHow to Be A Great Real Estate Agent

Listen as real estate author, broker, and people builder, Joe Rand touches on the foundations of a great real estate career. The Rand Family Dynasty, as Bob calls it, comes alive when Joe speaks from a lifetime of experience helping our industry as a speaker and in his popular book, " How to be a Great Real Estate Agent: The Principles of Client-Oriented Real Estate (CORE)”.

Today I interview a student who only recently bought the provenamazoncourse.com course and he's not even really dug into it yet.   But get this - He's built an amazing business using the Amazon REPLENS strategies that we teach in our community. He's done it all simply by listening to our podcast and hanging out in our free facebook group (there's a link to all podcast episodes and our group at SilentJim.com)   I think it's a huge testament to the generosity and ABUNDANCE MINDSET of the members of our community that we see great stories like this emerging consistently around here!   He did make some big mistakes that he could have avoided had he come into our community sooner (i.e. he made the big mistake of trying to get into private label as a new seller - a huge error), but he's on a great path now and he loves this community!   He's finding profitable inventory, scaling nicely...and he's set to grow rapidly in 2023 now that he's armed with "PAC"!   Watch this episode on our YouTube channel: https://youtu.be/UZPnZjzbvmQ   Check out this episode sponsor - Payoneer.com. Skip the credit checks and learn more about bringing your eCommerce vision to life by visiting https://Payoneer.com/funding. Our podcast listeners get a special 10% fee rebate on their first offer!   Show note LINKS:   My Silent Team Facebook group https://www.facebook.com/groups/mysilentteam 100% FREE! Join 70,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   JimCockrumCoaching.com - Get a free session with a business consultant on our team at 1-800-994-1792 / 1-801-693-1688 or TEXT US at 385-284-7701 (US & Canada only for Text)  ALL of our coaches are running very successful businesses of their own based on the models we teach here! We've been setting the standard for excellence in e-commerce and Amazon seller coaching since 2002 with over 7,000 students served! Hundreds of our successful, happy students have been interviewed on our podcast!   ProvenAmazonCourse.com - the comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life!   ProvenReplensVA.com -We find, train and assign a VA (Virtual Assistant) to work ONLY for you as a "Replen Hunting" specialist! Visit this website to learn more!   BQool - Discover the many things AI does in BQool and visit www.bqool.com . Use Jim's exclusive Bqool Amazon repricer link: http://www.silentjim.com/repricer to get a 30-day free trial (valued at $100), no credit card required!   Inventory Lab - is a third-party inventory management software. It can enhance the product listing workflow for Amazon sellers. Composed of diverse solutions, the software efficiently aids in the many aspects of running an online business https://jimc.biz/2JY4w3a   Keepa.com -https://get.keepa.com/ede41 - the service we use to help interpret all of the selling data. Keepa is discussed in depth on episode 369 at https://silentjim.com/podcast   If you have any questions as a PAC student you should email Support@SilentSalesMachine.com   SilentJim.com/updates - get an alert on your smartphone each time we have a new podcast episode or free training event!    Today's guest : Joe Rand

What was the most important thing and had the biggest impact in the world of real estate in 2022? Was it the Northwest MLS's rules and forms update or the lackluster year for home sales? Rob and Greg are joined by two very special guests, Greg Fischer and Joe Rand. They share their top highlights of the year and for the first time on Industry Relations; stare into the crystal ball and make some bold 2023 real estate predictions. Listen to the Industry Relations Podcast across all podcast platforms! Listen to the podcast on Apple Listen to the podcast on Stitcher Connect with Rob and Greg:  Rob's Website Greg's Website Thank you to our sponsor: RentSpree Brokers and agents are leaving money on the table by ignoring rentals. Read RentSpree's whitepaper on this untapped opportunity in a booming segment of the industry. https://www.rentspree.com/insights/the-untapped-money-potential-of-the-rental-market   Visit https://www.rentspree.com/ for more information! This podcast is produced by Two Brothers Creative 2022

Programming with youth during the pandemic required us to creatively think OUTSIDE the box and find solutions for how we continue to connect with youth through distance learning options.  Now that we are returning to a more “normal” programming environment… how do we capture what we have learned and continue to use what works? Samantha Lahman and Joe Rand share a program that was created as an in-person event, had to pivot due the pandemic and change to a program INSIDE a box that was delivered to the young person's home.  They share ways youth programs can utilize this "in the box" idea as we return to in-person and hybrid programming. Read the Transcript

  Admit it or not, we have different treatments to the buy-side of things compared to the selling side in real estate. In this episode, https://www.joerand.com/ (Joe Rand) provides examples of these differences. Joe is the Chief Creative Officer of https://randrealty.com/ (Howard Hanna Rand Realty), one of the country's largest family-owned real estate brokerages. He also discusses the vulnerabilities and not having proper assurances buyer agents face when dealing, which includes commissions. Stay tuned to learn more from Joe Rand because real estate is not just buying and selling, and it involves a lot more enclosed on those terms. --- Joe Rand, Chief Creative Officer-Howard Hanna Rand Realty Welcome to episode 319. Thank you so much for reading and for telling a friend. If you haven't guessed, he's back. Joe Rand is going to do a regular episode of the show. We did twenty episodes of https://player.captivate.fm/collection/1d995537-be56-475a-9715-f1b355f5bd0e (Randing and Raving) and had a lot of fun with that. With some of the things happening in the world with real estate, I thought I'd bring Joe back at his take as only Joe can do it. I'm not going to do an interview with Joe upfront about his background. I've done that before. To let you know quickly, he's got a Law degree from Georgetown and JD from Stanford. He taught at Fordham and works with https://www.randrealty.com/ (Howard Hanna Rand Realty) in Westchester County. It's a family-owned business they've had for decades. He's one of the smartest guys I know in real estate. He might be the smartest guy I know in real estate. Who else but Joe to come on here and chat about some of these topics? Let's get this thing started. Joe, welcome to the show. Bill, how are you? It's good to see you. I'm doing great. I'm so excited to get you back and fired up to chat with you. Some things are happening in the world of real estate that I thought, “Who can I get some knowledge about this? Who's the guy that knows what's going on and that'll be honest?” You called a bunch of people. You called https://www.linkedin.com/in/robhahn/ (Rob Hahn) but he wasn't available. You called what's on the list, all the various doers but at some point, I returned your call because I like you, Bill. I took an interest in doing this. I appreciate it. I wasn't at the top of the list but I'm on the list, which is something. For those of you who've missed https://www.therealestatesessions.com/episodes/randing-and-raving-with-joe-rand-rant-1/ (Joe's first episode), we have a traditional episode with Joe Rand where I do my thing and find out about how Joe got started in the business, what he did as a kid and all that great stuff. That's not going to happen here. That was years ago before we knew each other. How we got to know each other was on the show. The only reason you knew who I was was that somebody had come on the show and said nice things about my book and then you said, “I got to interview this guy.” We interviewed and hit it off. I was lucky enough to be on what I think is the Bill Sessions Podcast, although I know it's not your name. Your name is Bill Risser. I was on that once but in 2021, we did something fun, which was me being my alter ego for weeks. I have a playlist on the website. You can go get all twenty Randing and Raving with Joe Rand. The theme was you would get questions from the public and they would give me an audio question. I would not know what it is in advance and not be prepared for it. I would have to be spontaneous to respond. The idea, as you initially pitched that to me, was that whenever I do a podcast, I'm pretty good for about 30 minutes to 40 minutes and then get tired. I start getting little nuts because my medication wears off. You're like, “I want you in the post medication phase to the part where you start to lose control of yourself.”   [caption id="attachment_4263" align="aligncenter" width="600"] Real...

State Ambassadors Victoria and Rachel along with Joe Rand, Extension educator & Director of Diversity Equity Inclusion and Accessibility, Dianna Kennedy, Extension educator share how they developed a youth-led program called "Let's talk about Gender Identity” for youth to learn how to be better allies. Although the program was delivered to 4-H members online, ways to implement the program in other youth settings and in-person are discussed.

How can young people learn how to be better allies for their LGBTQ+ peers and ensure safe places for everyone to participate in youth programs? In this podcast, Joe Rand, Extension educator & Director of Diversity Equity Inclusion and Accessibility, Dianna Kennedy, Extension educator and two 4-H State Ambassadors, Victoria and Rachel discuss a youth-led initiative that created a program, called "Let's talk about Gender Identity” for youth to learn how to be better allies.  Although the program was delivered to 4-H members online, ways to implement the program in other youth settings and in-person are discussed.  LGBTQ+ Resources Listen to our youth-led podcast series, Clover Chat  Read the transcript

This week, Joe is presented with an ethical dilemma. You notice something in your groceries that you didn't pay for. What do you do? There are a couple more twists you will hear on the episode. Enjoy!

Another Real Estate Sessions Rewind as I continue my Holiday break. Will wonders never cease? Will Joe ever fail to rant about any question? This week, a national speaker, Sean Carpenter, gets the Rand Treatment and his question answered on Episode 11 of Randing and Raving. Remember, you can all in at 480 270-4590 and leave a question on any topic for Joe. Real Estate or non-Real Estate questions are welcome. The much talked about Joe Rand books are available on Amazon: https://www.amazon.com/Disruptors-Discounters-Doubters-Client-Oriented-Industry/dp/1947635042/ref=sr_1_1?dchild=1&keywords=doubters+discounters+book&qid=1622152485&sr=8-1 (Disruptors, Discounters and Doubters) https://www.amazon.com/Great-Real-Estate-Agent-Client-Oriented/dp/B07QNSB1XG/ref=sr_1_3?crid=12CV81R8GJLAO&dchild=1&keywords=how+to+be+a+great+real+estate+agent&qid=1622152581&sprefix=how+to+be+a+great+real+estate%2Caps%2C178&sr=8-3 (How to Be A Great Real Estate Agent)

This week, when are you furthering the conversation and when are you a one-upper? Joe shares his thoughts on this dilemma.

Joe Rand takes on another Jay Thompson question. This time, it is all about the DOJ and NAR suit.

Will wonders never cease? Will Joe ever fail to rant about any question? This week, a national speaker, Sean Carpenter, gets the Rand Treatment and his question answered on Episode 11 of Randing and Raving. Remember, you can all in at 480 270-4590 and leave a question on any topic for Joe. Real Estate or non-Real Estate questions are welcome. The much talked about Joe Rand books are available on Amazon: https://www.amazon.com/Disruptors-Discounters-Doubters-Client-Oriented-Industry/dp/1947635042/ref=sr_1_1?dchild=1&keywords=doubters+discounters+book&qid=1622152485&sr=8-1 (Disruptors, Discounters and Doubters) https://www.amazon.com/Great-Real-Estate-Agent-Client-Oriented/dp/B07QNSB1XG/ref=sr_1_3?crid=12CV81R8GJLAO&dchild=1&keywords=how+to+be+a+great+real+estate+agent&qid=1622152581&sprefix=how+to+be+a+great+real+estate%2Caps%2C178&sr=8-3 (How to Be A Great Real Estate Agent)

Grace, Marsha, and Christine & special guest Joe Rand feature in this show.

Joe Rand tackles another listener voicemail on Randing and Raving. This week, Joe also attacks me for my "middle to low brow" taste in movies. I can't deny that.

This week on Randing and Raving, Joe Rand encounters an interesting dilemma. You know who sent the question to voicemail, and that person is your boss. What do you do?

Once again, Joe Rand, author of How To Be A Great Real Estate Agent, lets loose after another listener voicemail is played. Without giving away the caller's identity, this episode stretches out some 20 minutes. Can you guess the Caller's name?

Once again, a listener voicemail is played for Joe Rand, Chief Creative Officer of Howard Hanna Rand Realty, and Joe answers as only Joe can. Will this be the week the question strays from real estate? Tune in and find out!

Week 2 brings another question sure to rile up one of the best ranters in the real estate biz. Joe Rand, Chief Creative Officer of Howard Hanna - Rand Realty grabs the mic, clears the floor for his trademark pacing, and gets a random voice mail played just for him. The results are always educational, loud, inspiring and downright hilarious. Listen in ad don't forget to subscribe to The Real Estate Sessions so you do not miss a single Friday of Randing and Raving. Connect:  Find | THE REAL ESTATE SESSIONS At https://my.captivate.fm/TheRealEstateSessions.com (TheRealEstateSessions.com)   Find | Bill Risser At bill.risser@ratemyagent.com On https://twitter.com/billrisser (Twitter) On https://www.facebook.com/billrisser (Facebook) On https://www.youtube.com/user/billrisseraz (Youtube) at joe@joerand.com on https://twitter.com/josephrand (Twitter) on https://www.linkedin.com/in/josephrand1/ (LinkedIn) On https://www.facebook.com/joerandconnect (Facebook) https://amzn.to/2Ya3qDu (Purchase "How to be a Great Real Estate Agent") https://amzn.to/2Csa4f4 (Purchase "Disruptors, Discounters, and Doubters - A Guide for the Client Oriented Future of the Real Estate Industry)

I'm firing up a weekly series on the podcast. Every Friday, we jump start your weekend with a Randing and Raving episode from lawyer, author, speaker, educator, Joe Rand. I will play a voicemail with a question or comment for Joe. He has not heard nor does he know who sent the voicemail until it plays on the podcast. If you would like to leave a voicemail for Joe, call 480 270-4590. Any question, any topic.

Today we talk to Joe Rand, Chief Creative Officer for Howard Hanna | Rand Realty about how to harness the intimacy of digital marketing to communicate meaningfully with the right audiences. We talk about many things, including:What "relevant content of value" actually is The goal of real estate marketing (Hint: All marketing is branding)The marketing that stops Joe in his tracksHow to use humor in your marketingWhy Joe doesn't use any apps

Zillow has been consumer-centric since its inception in 2006. And in the early days, the tech company didn’t pay much attention to agents. Now Zillow realizes that reducing friction for consumers means helping agents respond to online leads and schedule showings, for example. But is it too late to earn the industry’s trust?   Errol Samuelson is the Chief Industry Development Officer at Zillow Group. With 25 years of experience in proptech, he served in leadership roles at Realtor.com, Top Producer Systems and Move, Inc. before joining Zillow in 2014. On this episode of Industry Relations, Errol sits down with Rob and Greg to explain why Zillow is acquiring ShowingTime and explore what’s behind the industry’s volatile reaction to the announcement.   Errol discusses the real estate industry’s distrust of Zillow, acknowledging the frustration the tech company has caused over the years and assuring us that his team will not misuse ShowingTime data. Listen in to understand how Errol thinks about CoStar as a competitor and learn why he believes an industry without cooperation and compensation is not good for agents, brokers or consumers.   What’s Discussed:     Why the real estate industry went apeshit over Zillow’s acquisition of ShowingTime Zillow’s assurance that ShowingTime will remain an open platform with a strict privacy policy What problem Zillow is trying to solve by acquiring ShowingTime Errol’s insight on the rumor that Zillow bought ShowingTime to keep it out of CoStar’s hands How Errol thinks about the fact that people assume Zillow is lying Errol’s acknowledgement of the frustrations Zillow has caused agents over the years and how the company’s behavior may have amplified the industry’s distrust The possibility that social class and age are a factor in the industry’s mistrust of Zillow The focus of Zillow’s Q4 earnings call (Zillow Offers vs. streamlining the consumer experience overall) Why innovation in the lending space is limited by federal regulations The unique opportunity Zillow has to innovate around ownership models Errol’s thoughts on CoStar as a competitor and why CoStar’s success hinges on the government putting an end to cooperation and compensation Connect with Errol: Errol at Zillow Errol on LinkedIn Errol on Twitter   Connect with Rob and Greg:  Rob’s Website Greg’s Website   Resources: Rob’s Post on Zillow, ShowingTime & Paranoid Realtors Zillow’s Press Release on Acquiring ShowingTime ShowingTime Steve Murray at REAL Trends CoStar News Greg on Twitter Zillow’s Q4 2020 Earnings Call Zillow Offers Nick Bailey at RE/MAX Gary Keller’s 2021 Family Reunion Vision Speech Recap Trulia Dotloop Jay Thompson on Inman Susan Daimler at Zillow Rob’s 2020 List of the Seven Most Interesting People in Real Estate Zillow Home Loans Divvy Federal Regulations on Mortgage Finance REA Group Andrew Florance at CoStar Rob’s CoStar Red Dot Report CoStar’s Q4 2020 Earnings Call Rob’s Interview with Joe Rand   Our Sponsors:  Cloud Agent Suite Notorious VIP

I have a wide-ranging and engaging conversation with Joe Rand, Executive Director of the Broker Public Portal. We cover BPP, Homesnap, CoStar's acquisition, Fair Display Guidelines, the fate of the MLS, the residential real estate industry, and have a fun discussion all around.This one is long, but I think quite enlightening if you want to understand some of the intricacies of the industry.

What qualities separate the good from the great? On this episode of #WaterCooler, author Joe Rand discusses what it takes to be a GREAT real estate agent! 

Executive Director, Broker Public Portal After taking a hard look at brokerage finances when the pandemic hit, Joe and the leadership team found ways to cut without sacrificing agent or consumer services. Find out some of the permanent changes they made. Bonus: Joe talks to us about some goals of the Broker Public Portal.

Executive Director, Broker Public PortalAfter taking a hard look at brokerage finances when the pandemic hit, Joe and the leadership team found ways to cut without sacrificing agent or consumer services. Find out some of the permanent changes they made. Bonus: Joe talks to us about some goals of the Broker Public Portal.

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Every day, as part of his daily routine, Inman founder Brad Inman texts and talks with many of the most important people in the real estate industry. Now, in these unprecedented times, he's making some of those conversations public to share with you, the Inman community. Welcome to Brad Inman's Daily Dispatch with Joe Rand, Chief Creative Officer for Better Homes and Garden Real Estate.

In Episode 18, we revisit Episode 2 featuring Joe Rand, who will be a featured speaker at ThinkUp, Austin Board of REALTORS®'s new conference happening in April 2020. Rand is the leading innovator in real estate education and author of Disruptors, Discounters, and Doubters: A Guide for the Client-Oriented Future of the Real Estate Industry. At the heart of our discussion is a question for agents and brokers, "Have I done what I can to ensure the pain points of my clients are met before my own needs?" Those pain points, which Rand identifies and walks through, are key areas of disruption to make or break your value proposition. Listen in to understand how disruptors impact the real estate industry and how to find new opportunities to enhance your value. Rand is the Managing Partner of Better Homes and Gardens Rand Realty, one of the largest family-owned real estate brokerages in the country. Last year, Better Homes and Gardens Rand Realty participated in over $2.0 billion in real estate transactions, becoming one of the top 100 real estate companies in the country. Disrupters, Discounters, and Doubters is available on Amazon and Kindle. Learn more about Joe Rand here, follow him on Twitter at @josephrand, and on LinkedIn. You can listen to this episode and previous ones on SoundCloud, iTunes, Stitcher, and Google Play. Subscribe today!

Real Estate Sessions Rewind - Joe Rand, Managing Partner, Better Homes and Garden Rand Realty - Originally published 3/26/19 Episode 184 brings Inman Connect moderator/interviewer extraordinaire Joe Rand, Managing Partner of Better Homes and Garden Rand Realty to the show. Joe shares his story of growing up in the suburbs of Manhattan, heading off to become a Manhattan lawyer, vowing never to return to SUMA (suburbs of Manhattan), and doing just that in 2010. Listen in to Joe's adventure.   02:35 What is your style when speaking to a group or your company?   05:10 - You live in Rockland County, right? Did you grow up in the area? Can you describe for the listeners how different New York is just a few miles up the Hudson from Manhattan?   08:18 - I always ask guests near the Tri-State area the following question - Yankees/Mets? Giants/Jets? Rangers/Islanders? Nets/Knicks?    11:13 - Your blog, The Move to SUMA, details your journey from urban life to suburban life. It's been 10 years since you made the transition. How's it going?   16:30 - You attended Georgetown as an undergrad and completed law school there. Talk about the decision to head to DC and what was the career path for you had in mind?   20:25 -  What does your brokerage look like today in terms of agent count, volume, locations?   23:35 -  You are passionate about the client experience. Let's start with CORE - Client Oriented Real Estate. How do you describe this and how did it begin?   29:25 - Listing consultations versus Listing presentations   35:25 - a better way to connect with neighbors around a new listing   40:30 - Sharing freely with the industry is a good thing     43:05 - Your first book,  Disruptors, Discounters, and Doubters: A Guide for the Client-Oriented Future of the Real Estate Industry, addresses the need for agents to change the way they do business and really focus on clients to fend off the triple D threat, right?   45:45 - If you could give one piece of advice to a new agent just getting started in the business, what would it be?   https://amzn.to/2Ya3qDu (Purchase "How to be a Great Real Estate Agent")   https://amzn.to/2Csa4f4 (Purchase "Disruptors, Discounters, and Doubters - A Guide for the Client Oriented Future of the Real Estate Industry)

Joseph Rand is the Chief Creative Officer for Better Homes and Gardens Real Estate | Rand Realty, one of the largest companies in the New York Tri-State region with almost 30 offices, over 1,000 agents, and closing over 6,000 transactions worth over $2.5 billion in real estate volume in 2017. He is also the author of Disruptors, Discounters, and Doubters and How to be a Great Real Estate Agent. RIS Media awarded him its inaugural industry Newsmaker Award in 2018, and Inman News named him one of the Top 100 Real Estate Influencers in 2017.

Today on The Sales Pitch podcast, host Melissa Kwan speaks with Joe Rand. Joe is the Managing Partner of Better Homes and Garden Rand Realty, and the author of the books How to be a Great Real Estate Agent and Disruptors, Discounters, and Doubters books. Joe has been a sort of a real estate celebrity, but not many people know about his life before him getting into the industry. This is something we will discuss in our episode, alongside his experiences, advice, and tricks for real estate. He has tremendous experience and enticing personality, so make sure to dive into the episode right now and learn from what he has to say.

Episode 184 brings Inman Connect moderator/interviewer extraordinaire Joe Rand, Managing Partner of Better Homes and Garden Rand Realty to the show. Joe shares his story of growing up in the suburbs of Manhattan, heading off to become a Manhattan lawyer, vowing never to return to SUMA (suburbs of Manhattan), and doing just that in 2010. Listen in to Joe's adventure.   02:35 What is your style when speaking to a group or your company?   05:10 - You live in Rockland County, right? Did you grow up in the area? Can you describe for the listeners how different New York is just a few miles up the Hudson from Manhattan?   08:18 - I always ask guests near the Tri-State area the following question - Yankees/Mets? Giants/Jets? Rangers/Islanders? Nets/Knicks?    11:13 - Your blog, The Move to SUMA, details your journey from urban life to suburban life. It's been 10 years since you made the transition. How's it going?   16:30 - You attended Georgetown as an undergrad and completed law school there. Talk about the decision to head to DC and what was the career path for you had in mind?   20:25 -  What does your brokerage look like today in terms of agent count, volume, locations?   23:35 -  You are passionate about the client experience. Let's start with CORE - Client Oriented Real Estate. How do you describe this and how did it begin?   29:25 - Listing consultations versus Listing presentations   35:25 - a better way to connect with neighbors around a new listing   40:30 - Sharing freely with the industry is a good thing     43:05 - Your first book,  Disruptors, Discounters, and Doubters: A Guide for the Client-Oriented Future of the Real Estate Industry, addresses the need for agents to change the way they do business and really focus on clients to fend off the triple D threat, right?   45:45 - If you could give one piece of advice to a new agent just getting started in the business, what would it be?   https://amzn.to/2Ya3qDu (Purchase "How to be a Great Real Estate Agent")   https://amzn.to/2Csa4f4 (Purchase "Disruptors, Discounters, and Doubters - A Guide for the Client Oriented Future of the Real Estate Industry)    

Ever wonder why some people leave a bad taste in your mouth after meeting them? Successful marketing requires building a relationship with your audience. Many real estate professionals avoid this and instead grab a bullhorn and shout at their audience expecting the same results. Tune in for today's episode to hear us talk about how to NOT be annoying in your interactions with the public. The re:think real estate podcast is hosted by Chris Lazarus, Nathan White, and Christian Harris. Thank you for tuning in. Please subscribe so you don't miss an episode. Audio length 30:15 [music] [Chris]: Welcome to re:Think Real Estate, your educational and hopefully entertaining source for all things real estate, business, news and tech. [Christian]: I am Christian Harris in Seattle, Washington. [Nathan]: Hi, I am Nathan White in Columbus, Ohio. [Chris]: And I am Chris Lazarus in Atlanta, Georgia. Thanks for tuning in.  [music] [Chris]: Everybody welcome back to re:Think Real Estate. I am Chris Lazarus here with Christian Harris and Nathan White. What's going on guys? [Christian]: Hey fellas what's happening? Alright [laughter]. Today we're gonna talk about being annoying [laughter].  [Chris]: That's a great intro for that Christian. Before we get started Nate how is your CRM doing? [Nathan]: Yeah…anyway… [Chris]: [laughter] Alright. So yeah, we definitely want to talk about being annoying and how not to do that. Today's episode we're talking about marketing. And our good friend Joe Rand over from JoeRand.com just came out with an article a few days ago which was “Stop being annoying-The 3 phases of communication technology and why nobody likes us”. So great article. Nate you found this. Why don't you tell us a little bit about it? [Nathan]: Well I didn't find it. It happened…you know I found it, whatever. I saw it. It was funny because I was having thoughts like Joe was having and Joe was much better with words than I, that's why he has a couple of books right? But I just…I was getting annoyed because like I get on Facebook right and it's just…it's just…It's not even Facebook anymore. What we used to know right. It's kind of like you know how MTV changed. It's all marketing. It's just marketing. And a lot of it it's realtors who won. I mean I'm not…I hate to be that guy to pick on our industry but again we got a content. It's horrible but again you know whether it's from…And I mean I am looking here right now. Some golf advert to realtor, to realtor, to realtor. Like it's just nonstop and it's poor. And I don't know I feel like we find a good you know what would you call it, a medium, and than we go and ruin it and people hate us for it. And Joe you know wrote the article about how to stop being annoying. He offers a 3-part solution. Phase 1 the excitement. Phase 2 solicitation. 3 is the protection.  [Chris]: Let's talk about that. [Nathan]: Well let's talk about it but I want to get to the point real quick on this and then we go back to the 3 phases.  And then he offers he says “What's the solution?”. He says “Well we can't do anything about everyone else”.  I agree 100%.  “But we can police our own behavior”. Instead of using email, social media, phones to make annoying calls that only serve our own interest we need to focus our outbound marketing efforts on providing a service to other people. Think about what they need not what you need.  [Christian]: But being client centric? What. That's crazy. Thinking about other people.  [Chris]: I've never heard of that before.  [Nathan]: I don't think we've ever talked about that have we? [Chris]: No it's completely out of line with this show.  [Nathan]: So Phase 1. Phase 1 is excitement. [Chris]: And so phase 1 like I think he compared it to people getting an answering machine right. Everybody got an answering machine and everybody wanted to see the red light blinking and then telemarketers just ruined it. And then nobody has an answering machine now and people barely check their voicemail. [Christian]: Sure I mean I think the idea is you know I mean there's quite a number of books on you know technology and evolution of it and this plays right into that theme of when something new comes out it's exciting. Everyone wants it. You know it goes back to like the days of pre-TV with you know door to door salesman. You know like being at home is boring so people wanted people to come to the door.  And then that got saturated and you know you had the mail. People enjoyed getting mail and then you know solicitations and advertisement got in the mail and now people you know hover over the recycling bin throwing away mail.  And you know now you're getting that you know with social media. Like you used to enjoy getting on social media and checking in with friends and whatever and now you have to whip 30 you know half of it is solicitations from agents or other marketers, you know, as agents. We're getting solicited for leading this or growing your business that you know by who knows who. You know so self-described gurus. And you know now you have to filter there. Now you know it takes away the joy of what once was. Looking forward to getting online or looking forward to getting the mail or looking forward to someone getting to your house. Now it's annoying. [Chris]: Yeah we find something that we enjoy. We get excited about it. New technology and all the advertisers start catching on to it. They start saying “Oh we can reach people in a new way through this technology”.  And then they start soliciting and soliciting and hounding us left and right through the mediums that we're enjoying. And that's the end game right? Because that's how these platforms make money. It's though advertising. They're advertising companies.  And then what happens next that's what Joe says is phase 3. That's protection. We stop paying attention to them. We develop coping mechanisms to not be solicited and not listen or not pay attention to the ads that are coming on. And I think that this is a big reason why our attention span has now become that's less than a goldfish. Because that has been a coping mechanism to pay…to not pay attention to all of these solicitations that we're getting.  [Christian]: Yeah I mean I would say that part of it is just a medium of social media. Not necessarily being advertised. You know it's you know there's another big leaf. There is a message in that medium so it's not just the only thing they're consuming is the message you know but consuming a message via print versus auditory, versus you know social media. You know like it's gonna do different things in your brain. You respond differently you know.  But it doesn't help that we now have all this extra white noise to filter through to get to what we actually wanna see which is typically you know friends and family and not solicitors trying and sell us something. [Chris]: Absolutely and so let's talk about how we cannot be annoying. You know I friend people in real estate all the time and last week somebody reached out on Facebook, sent me this message. This person is in real estate.  This is what they said “Hey Christopher I almost didn't message you because I don't want to come across spammy. LOL. My wife and I have had some great result with “Thrive”. More energy [cough] mental clarity, weight management. I even sleep better. It might be for you and I think or it might not and that's OK. Just wanted to share what's working for me. Would you be open to more info?” There's absolutely nothing of value that that person delivered to me. And it's just… [Nathan]: If you're not sleeping well it could be of value. [Chris]: Well do I want more energy or do I want to sleep better? I mean does…is it just me or those 2 are completely different ends of the spectrum?  [Nathan]: [censored] I just want my kid to stay in his bed at night and not interrupt my sleep so if they can fix that for me in that email. [Chris]: [laughter] I mean it's what has become of people. And that person is in real estate and they are paddling a multi-level marketing product on the side. I mean do you think that their real estate marketing may end up following similar pattern? I don't think it's a farfetched to actually see that leap being made. [Nathan]: I think-no go ahead sorry. [Chris]: No I mean I…kind of the point I kind of make here is if you're just going out and peddling something in front of somebody they're gonna ignore you. Those are the coping mechanisms that we have developed now. It's no longer…like we don't like being sold things.  [Nathan]: No I am attracted to the brands or things that eat my curiosity. That I don't feel like they're jammed down my throat.  And so I'll use a perfect example and in no form or shape I represent them but recently I have been doing the Purple Carrot Meal Delivery right. And I just hashtag it on my Ohio running realtor Instagram. You know “#purplecarrotblablabla”. The…I take pictures of the food which is really good. But I have had more people reach out to me just through organically saying “Hey can you tell me a little bit more about Purple Carrot?”.  I am not…I am not on there going “Purple Carrot is the bomb bla bla bla”. I put what the meal is. I state you know whether it is cous cous or whatever it may be, insert a joke there and take a really nice picture and then put it out there.  And I have had a lot of people private message me or DM me or whatever you wanna call it and say “Hey can you tell me more about it?”. I am not forcing it down anybody's throat. I am not saying you have to have this”. But it has created interest.  I am a brand ambassador for Prevail Botanicals. You don't see my thread on Facebook with Prevail every day. We use a hashtag. We don't jam it down your throat. Have that people say “Hey what stuff do you use with your sore muscles and your AT pains from running and bla bla bla” and I say “It's Prevail”.  If they wanna know more than they'll ask but I feel it's the same with real estate. Like if somebody is really genuinely interested in real estate they're gonna ask you. Just...you don't have to jam it down people's throats. At least I believe that you're a [censored] realtor. Like just I don't know I feel like we're so over the top. Like over the time. Like “What do you like better this back porch or that back porch?” “What I like is when you don't post [censored] like that personally but…”  [laughter] Like nobody cares right. I just…They don't care about interest rates unless they are buying a house. They don't care about houses unless they are buying a house. So that's me and it works for me. It doesn't mean it works for everybody else. And my colleague, Mr. Harris, has his hand up over there so I am gonna let him talk on that. I am gonna thank you Christian.  [Christian]: Alright. I am gonna play the devil's advocate here for a sec. What if someone…What if someone is listening and thinking “Well how do we know they're real estate agents there?” Where is the balance between letting someone know and being in sales and annoying when you talk about houses? [Nathan]: Because there is a way to be subtle about it. Like you know…like I don't…I just…like when I go to a closing the biggest thing that I do other than my hashtag that's on a separate entity but I check into a closing and I put “Doing a closing thing”. People know…I mean most people know, I don't want to say everybody, but they know that I am a realtor or that in some way I am doing that business. And there's other ways.  I don't know. I just don't want my social media feed filled with that crap and guess what I have taken the option of doing. I have taken the choice of filtering all that out. You know. It's that old advertisement. You don't like something on the TV change the channel. I have changed the channel. So… [Chris]: I think it all comes down to the message. Marketing is required. The marketing is the…it is the whole process of staying top of mind in our sphere but there are different ways that we can do it right.  So an example is, Nathan you just brought up rates. Your typical buyer doesn't care about the rate. Unless they're very savvy. They care about the payment. So if your post on social media “Up rates just jumped again” and all you talk about is the rate than that doesn't really provide any value to them. That your target audience may know that you have something to do with real estate but they're not really paying attention to that message.  On the other hand if you say “Rates just jumped again” so…and then you kind of put that in context and say “Well a $200.000 house now the payment went from on average about 12.000 to now about 13.000” that means something a little bit more that is easier for somebody outside of the industry to understand.  I think that marketing involves us putting ourselves in the potential client shoes. The shoes of the consumer, to understand what is important to them.  If you talk about due diligence right they don't care about due diligence. They buy a house once every 10 years. They don't need to know that stuff every day. They need to know what is going on in the community. Right.  Realtors should be the digital mayor of the community. They should be out there saying “Well we have these festivals going on. I'll see you there”. Or share a personal story that really somebody can resonate with that may reflect around what you do professionally that gives some sort of authenticity and come insight to show that you're human and that you're not just trying to sell them on something. Because that's…that's been the focal point for everything that we do. That's the idea behind client's centricity. Is putting their needs first. We need to do that in our marketing too.  [Christian]: I think you being up an interesting point. It's a lot of it comes down to marketing you know that is that. And in my experience yeah the majority of what is being peddled out there is marketing in real estate you know by franchises, by gurus, by trainers is pretty much the opposite of you know Joe Rants “Don't be annoying”.  You know they say “You gotta be top of mind”. And to them that's making your phone calls and pestering people and going online. And if you go “Oh by the way if you know anyone that can buy or sell a house” like everyone is taught to say that so everyone says it so no one…so it means nothing to no one. People are just like “Oh yeah that's what a realtor says” you know. It's like a stand up. You know that's bad marketing. That is low bar. I am not thinking I am just told to do this and I am gonna do it and supposedly that will give me result. They probably are not the results that you want.  [Chris]: I think you just hit the nail in the head there.  [Nathan]: I do too. [Chris]: Thinking. And that's the problem. If you're gonna market effectively you have to think about what the message is that is gonna solve the problem for your consumer. [Christian]: Well you have to start with who your consumer is. You know if it is the population that you asked well there is your first problem. Like that should not be your targeting market. You know. [Chris]: You've got different segments right. You've got …there might be an itch that you work. And that might be your thing to go after her whether that we based off of a previous profession, a hobby. Whether you're running or cycling or you just love giving back in the community and you're in the philanthropy space. You have geographic which is you can market based off of where you live and where you do business or you can go and just focus on something specific in real estate right.  If you focus on if you're in the equestrian market and you've grown up in the equestrian world and you understand horse ranches better than anybody else that is something that you can specifically market to but the fact is that no matter what you're marketing to, what segment that is you've gotta find out a way to provide value to them.  It's geographic. Share what's going on in the community. I can't tell you how many times I have heard that said, “Share what is going on in the community“ and how little people actually do it.  [Christian]: Yeah I mean even if you don't have all that figured out just be an interesting person [laughter]. I mean like I think like Peter Lorimer or something you know. Obviously he's got a big personality like British accent and stuff but like this guy has hands in everything. And it's all really interesting to watch or listen to. You know, and I get the impression he is trying to sell to me. Like it's always helping agents or you know “Look at this cool thing, this is what I am doing in my life right now”. Like it's never “Hey if you're looking to buy or sell you know in Los Angeles…” or whatever you know yeah I mean you could figure it out.  So going back to kind of our initial conversation about Joe Rants 3 things it's as you were giving that example you know you received a social message whatever it was. It is interesting that we have gotten you know most people think we are related to this. We've gotten so far along the hiatus to the sales pitch that they don't even pretend it's not a sales pitch. They just come up like “Hey I hope this isn't annoying to you” or “I hope this doesn't come off as spammy” [laughter] which really means “This is a standard sales pitch”. [Chris]: Yeah you know “I am about to annoy the hell out of you”. [Christian]: As if that's more authentic and will make it less salesly or you're more likely to you know like they think that that's they know that's a barrier and they think that admitting it will be less a barrier. When in reality that's just like “Oh thankfully I didn't read the whole message. Delete”. Just put it up front so I can delete quickly you know.  [Chris]: Definitely. I mean my response to him was” you know “You should have stuck with your gut. [laughter]. It was definitely spammy and annoying. And shouldn't have messaged me.” But agents do that all the time. Real estate agents they do the same thing that multi-level marketing people are doing. “Hey haven't talked to you in a while. Wanted to reach out and let you know I am in real estate now. Do you know anybody that is looking to buy or sell in the next you know 30-60-90 days”. Whatever it is.  Agents do that all the time and there's…it's actually really easy to not do that. Like if you meet somebody and they ask you what you do the first thing you're gonna say is “Real estate”. And they're just gonna come down and immediately ask you how the market is. That is the instantly question that the buyers or anybody that you meet are gonna ask you once they find out that you're in real estate. So what do most agents do? Well most agents the moment they get asked that question they say “The market is great. The market is great. When are you looking to move?” or “Are you looking to move?”. They immediately position themselves for the time share pitch. And that's the high pressure.  [Christian]: That's desperate. [Chris]: They come off as desperate. And the people that are on the opposite side they don't feel like they're on a conversation anymore. They feel like they're being cornered into becoming a lead. And people don't want to be considered a lead. They want to be considered you know their name and they don't want to be you know a prospect.  So a great way that that can be changed is instead of asking them “Well you know are you looking to buy or sell?”. “Who is your realtor?” “Oh I don't have a realtor I am not in the market”. “Oh great well not everybody is in the market at all time. So who do you call when you need to file your tax assessment? Who do you call when you're trying to figure out how much money you should spend on the renovation and you want to make sure that you don't get negative equity?” “Like these are kind of free services, they're complimentary services that we offer to everybody in the community as part of our company and I'd love to be able to be that person for you if you ever need to reach out. If some of these people end up using me to buy or sell some of us don't but it's not a big deal but we're here for you and we want to provide value”.  Doing something like that the conversation goes a whole different way. People have respect for you for not trying to sell them. They thing that you're a professional and that you don't need to beg for the business and it's just a different impression that we can leave on the people that we meet. [Nathan]:  That's just…it makes me think of this example of why we have a bad name. Next door you know the social site, right? OK right so somebody the other day posted “Hey I got friends looking to move in the neighborhood. If you know anybody looking to sell let me know.” Of course it got like 5 responses right. And one of those responses is somebody I know that is getting ready to least and bla bla bla. What they didn't realize as soon as they responded the person said “Well I am an agent and I've got clients looking in this area, what do you have and I'll let you…” It's the classic [censored] you know. They didn't have anything.  [Christian]: Switch.  [Nathan]: It was just the baiting switch. And my client was just like “Man that is so shady” and I was like “And people wonder why we have such a bad name. When you do [censored] like that it's just horrible”. I like…I wanted to message everybody in that thread and “Hey you do know this person is an agent and they're actually not looking for their family member, they're trying to find new clients. Like it's such a [censored] shady way to do things”.  [Christian]: Do you guys follow the broke agent? [Chris]: [laughter] Yeah on occasion.  [Nathan]: Yeah you're talking to him [laughter]. [Christian] Alright. You know there's a funny you know GIF meme he posted the other day. It was like it was a clip from one of The pirates of the Caribbean movies where Jack Sparrow is being chased across the beach by a mob, you know. It's like I think the subtext was like “You know when someone posts online about their selling their house and these agents just the mob of agents chasing them you know”. It's like pretty much sums it up. [Nathan]: Yeah they go “Opportunity oh my God lets start salivating and jumping over each other”. [Chris]: So lets talk about that. If someone posted online that they want an agent what do you do? [Christian]: They usually won't though. They're usually more cryptic like “I am moving to this area” or “I am fixing my house up to sell”. Like you…I mean no one goes out there and says “Hey I am looking for an agent”. [Chris]: Well like OK so whatever the message is whether that is cryptic or direct what do you do? [Christian]: Well usually there is over 150 replies by other desperate agents by the time I read it so I usually do nothing.   [Chris]: OK. Nate do you do anything on those posts? [Nathan]: It depends. And sometimes yes I will. But I try to spin it from what you said. What value I can give them upfront. And part of that I think it's just being honest you know. So…you know again if they choose you than great. I have never had it happen. Actually no. I take that back. I had person that I did speak with who actually didn't list their home but they appreciated that I was just honest. They felt that everybody reached out to him swung him some line of [censored] and I just told him what I felt. But we all know that's me so… [Chris]: Well you're good at that. So one of the things that has worked for me because I actually have gotten some business off of some of those posts. Everybody is gonna comment “Oh so and so is a great realtor. So and so is a great realtor”. What I have done in the past is I have reached out to them directly. Send them a private message.  [Nathan]: Yeah. [Chris]: If I knew them personally I would send them an email or text. I would just say “Hey I saw your post online. I know you're gonna have a million people that are hounding you for business. Just be careful who you hire. Make sure you vet them properly. If you need anything just know that I am in real estate and…” Throw a couple of credential in there but just let them know that if they have any questions you know we're here to answer it.   I have had more conversations with people like that and I have received probably 6 or 7 referrals off of threads where people were like hundreds steep. I have received 6 or 7 of those referrals where I have messaged different agents and let them know the exact same thing. And people appreciate that. They don't like being sold. They don't like being pressured. And it's just a different environment. You get out of this competition thread and you get into this 1 on 1 message. And people like feeling like they're the center of the universe so you just make them feel that way.  [Nathan]: I agree.  [Chris]: Good so I like being right. [Christian]: So awkward silence yeah. How do you sum up this episode? What are your takeaways here other than don't be annoying? [Chris]: Yeah I mean we've gotta be careful with our message. It's so easy to get out there and just want to tell everybody that you're in real estate. But I think that agents need to put some thought behind what they're saying. And really think about how it's gonna come across to the people that they're delivering the message to.  We've talked about proving value throughout the history of the show. And I think that now more than ever that's gonna be more and more important. Especially with the rise of the high byer where they're getting ads saying “Hey it's so easy don't deal with all the hassle. Don't deal with being hounded by 100 agents when you comment online. Don't deal with staging or showing or any of that just let us sell it.” And people are so willing to avoid us and to avoid the showings and the solicitations that they're willing to give up 20-30% of the total value of their house just to not do that. And I think that that is absolutely insane. So we've got to shift our focus. Anything else guys? [Christian]: I would say if this is confusing to you as an agent forget everything that's you know your broker or the better agents told you about it in prospecting and hounding people and being top of mind. Just think to yourself “Hey would I like someone else to do this to me?”  If the answer is “No I don't want someone calling me pretending like they care about me just to ask if I am looking to buy or sell this year” well don't do it.  If you don't want someone knocking on your door without you inviting them over, don't [censored] do it. You know I mean like it's really not that hard. Stop making excuses about “Well this is my job and if I don't tell them or bug the [censored] out of people, if I am not annoying than I am not doing my job”. Well figure out how to do it not annoying or you will find another job to do.  [Chris]: And I'll just add on to that because calling is important. It's not to say “Don't call your prospects” but when you call them don't say “Hey do you…I can sell your house. I can do this”. [Nathan]: [laughter] Don't lead with that.  [Christian] Provide some value. Yeah. [Chris]: You know provide value. “Hey what can I do to help? I am sure you're getting a million calls right now” or “It's been a while since we've touched base. What…Where are you in the process?”. Make it about them. [Christian] Right and I will add. The value is not you calling them as an agent. You know I have had…I have seen online threads where basically an agent has been told their whole career to provide value but they don't know what that is. They think just them showing up is them providing value.  You know like it's…It reminds me of the scene from Office Space where you know the guy is being grilled like “What exactly did you say you do here?” “I AM A PEOPLE PERSON. WHY CAN'T YOU SEE THAT?!” [laughter]. “I PROVIDE VALUE. WHY CAN'T ANYONE SEE THAT?” Like you're probably not providing value if people can't see that. [Chris]: Exactly. [Nathan]: Amen. Cool.  [Chris]: Hey any final words? [Nathan]: No. Don't be annoying. I agree that what Christian said, if it would bother you than you probably shouldn't be doing that. Just what sounds like common sense is really not common sense or maybe is that whole adage of the easiest thing to do are the hardest things to get done.  [Chris]: I like it. Alright. Well everybody thank you so much for tuning into our 50th episode of Re:Think Real Estate. We appreciate you tuning in and listening. If you haven't yet please go to the website rtrepodcast.com. Subscribe so you never miss and episode and give us a 5 star review on iTunes and Google Play. We'll catch you next week. Cool.  [music] [Chris]: Thanks for tuning in this weeks episode of the Re:Think Real Estate  Podcast. We would love to hear your feedback so please leave us a review on iTunes. Our music is curtesy of Dan Koch, K-O-C-H, whose music can be explored and licensed for use at dankoch.net. Thank you Dan. Please like, share and follow. You can find us on Facebook at Facebook.com/rethinkpodcast. Thank you so much for tuning in everyone and have a great week.  [music]  

This podcast features Extension educator, Joe Rand, who continues our conversation on how we can strive to be inclusive youth programs for LGBTQ youth.  Joe challenges programs to consider whether your organizational COMMITMENTS to providing safety and equal opportunities for all youth are aligned with program PRACTICES. Read Joe's Blog Center for Youth Development Professional Development   Podcast Transcript

Episode 2 features guest Joe Rand, a leading innovator in real estate education and author of Disruptors, Discounters, and Doubters: A Guide for the Client-Oriented Future of the Real Estate Industry. At the heart of our discussion is a question for agents and brokers, "Have I done what I can to ensure the pain points of my clients are met before my own needs?" Those pain points, which Rand identifies and walks through, are key areas of disruption to make or break your value proposition. Listen in to understand how disruptors impact the real estate industry and how to find new opportunities to enhance your value. Rand is the Managing Partner of Better Homes and Gardens Rand Realty, one of the largest family-owned real estate brokerages in the country. Last year, Better Homes and Gardens Rand Realty participated in over $2.0 billion in real estate transactions, becoming one of the top 100 real estate companies in the country. Disrupters, Discounters, and Doubters is available on Amazon and Kindle. Learn more about Joe Rand here, follow him on Twitter at @josephrand, and on LinkedIn. You can listen to this episode and previous ones on iTunes, Stitcher, and Google Play. Subscribe today!

There's been lots of industry chatter about the difference between running an agent-centric brokerage vs. a client-centric brokerage. Today we break down the article written by Erica Ramus for Inman News. The client experience drives the culture, training, and behavior for how brokerage offices interact with their sales agents. We spend time clarifying the difference between the two philosophies and share insight into how our businesses are run. Tell us what you think in the comments below! Episode Transcript RTRE_Ep_46  Audio length 25:46 RTRE 46 – What is a Client Centric Brokerage? [music] [Chris] Welcome to re:Think Real Estate, your educational and hopefully entertaining source for all things real estate, business, news and tech.  [Christian]: I am Christian Harris in Seattle, Washington. [Nathan]: Hi, I am Nathan White in Columbus, Ohio. [Chris]: And I am Chris Lazarus in Atlanta, Georgia. Thanks for tuning in.  [music] [Chris]: Everybody and welcome back to re:Think Real Estate. I am Chris Lazarus here with Nathan White and Christian Harris. Guys how are we doing today? [Christian]: Great thanks for asking. Happy to be here.  [Nathan]: Fantastic and cold as you know what because it was 66 the day before yesterday and now it is 21. I don't understand what is going on. [Christian]: The joys of being in the mid-west. [Nathan]: Oh my God.  [Chris]: How is everybody coming across with the weather? [Nathan]: Listen I can't wait to…I can't wait to get to Florida in a week in a half so it's coming. [Chris]: I feel you. We're heading there the same weekend I think. [Christian]: We are yeah. [Chris]: So we were just talking before we started kicking off and there was a great article that came out on Inman recently by our friend and former guest on the show, Erica Ramus about the difference between agent centric brokerages and client centric brokerages and why an agent centric broker is not the way to go for the future.  So…There was a lot of kick back. It was a hugely popular article. I got a little bit of a quote in there. Christian was majorly quoted in the article because… [Christian]: I am very quotable.  [Chris]: Yeah you're a very quotable guy apparently. [laughter] So Christian why don't you tell the audience a little bit about the article and what the difference is between being agent centric and client centric? [Christian]: Sure yeah I mean in a nutshell you know it was nice because we met Erica at Inman Connect last year in 2018 San Francisco and between me you and Jackie Sotto [phonetics] you know there was definitely some like mindedness as far as how we run our brokerages or any brokerages and focus on building it with a client experience in mind.  And so I think the article is based off of you know kind of the strength we so in Inman or different conferences where a lot of…you know the bigger brokerages would get up and just kind of tell and tell they're agent centric. You know it's all about the agent experience, all about the tools, all about the support. And very little talk about the client you know which to me and to her seems very backwards.  So, you know, she reached out to us and we got some of her ideas and wrote an article and it seems like it kind of hit it…It hit a nerve. You know a lot of people understood that. Essentially what we're saying with being agent centric…or sorry with being client centric is that everything we do is informed by how we as a brokerage can empower our agents to provide a better service and experience for their clients. And ultimately their clients, our clients if they're successful you know brokers become known for something, we're doing something big and better as opposed to just turning up transactions like a big franchise might and not really having any oversight or care how the agents do the business. They just want them to do business. [Chris]: So it's…It's not about attract, retain, recruit the agent. It's about providing the experience for the client and how…how can…I think a lot of the pushback from some of the comments on the article talked about “Well why can't you have both?”.  [Christian]: There was a…when there was pushback that's kind of what I saw. And to me that says that they don't really understand the mindset. Because you can't have both. You can't be centered on 2 different philosophies. Right? You're either agent centered… [Chris]: You represent the buyer and the seller at the same time. [Christian]: Exactly. There's a conflict of interest there because it's…your focus and direction is gonna be going in 2 different ways. Because I think a lot of the franchiser are focusing on they're talking about being agent centric, they're focusing on recruiting, retention, how can we give the agents the things that they think they want, that they think will help them to be successful. But most of that stuff centers around legion back office stuff, CRM, technology. Very little that interfaces with the client and has anything to do with the client experience.  I mean there are some exceptions in there as far as like the marketing maybe with Compass or something. But most of it is geared around you know “How can we please the agent to build our brand?” And to me that seems backwards you know. And maybe that's just the mentality but in the indie brokerage we have lectures about being smaller and how to control that experience and how the agents we have and their focus better. You know to me it's all about how can we service the client better and everything we provide to the agent in support to new tools is geared towards that. As opposed to just making them feel good or providing free business or something and it doesn't really have an impact on how they service their clients or how they interact with their clients.  [Chris]: So Nate you were the big franchise and then you went to a smaller more growth orientated firm. What's your take on this from an agent's perspective? [Nathan]: Oh man well I feel like if you're agent centric than you're more of an owner centric kind of guy. Right. It's about profits and bottom lines to the individual that owns that brokerage if you would. Shoot. I also…well you know if I go back to when I became an agent I wasn't taught about the client experience. You know I was taught “Let me show you how to lead generate”.  There was never anything about taking care of the client, putting the client first. It was about “You need to make 100 calls a week, you need to have your lead trackers sheet and out of 100 you hope to get 1”. But nobody said anything about “This is how you take care of a client”.  And so for me luckily coming from a hospitality background I get it. I understand what it means to take care of a client. Have I not hit it out of the park with a few? Yeah I have. We all falter, right? But I…I…I have better grasp I guess because of the hospitality industry. And I actually see people that, at least in my market, that got into the industry the same time I did that have a hospitality background have done well because they understand client focus. So you know not the 2 mowed horn but as we were talking I am in the top 15% in Ohio. For agents. I am a solo guy. [Chris]: Congrats. [Nathan]: Again…Thank you. I go to…I take care of my clients and I think 98% of my clients would tell you I would bend over backwards. I would do what is necessary for them because ultimately it is my reputation as well. So… [Christian]: Yeah I think…I think that's a good…Obviously agents tend to have a different perspective as brokerage owners. Well I think the good brokerage owners have been agents or still are in some regards so they're connected to that side of things.  You know it makes sense I think to a lot of people if you're gonna be client centric that's the agent who is doing that. Some of the push back I have seen is, well the brokerage client is the agent and their job is to service them while the agent's job is to service the client. You know I think that kind of goes to me it says you don't really understand this mentality. You know, because if you as a brokerage owner if the brokerage doesn't care about the client experience or the clients, well their agents aren't gonna care about them. You know that mentality and that transaction mentality is gonna triger down. [Chris]: That is amen. Amen. It all comes from the leadership. Leadership sets the tone for everything that is gonna happen in the company. And if the leadership is saying “You know what go on sell, sell, sell and not focus on the relationship or the experience that that client is gonna have” than how do you think that that is gonna play out long term?  [Nathan]: Yeah. [Chris]: If the firm said “Go on recruit, recruit, recruit” and all it wanted for you to do is recruit for your down line than how does that benefit the end user? How does it benefit the consumer? Because the broker owns the contract. The agent leaves, the broker still owns the client. And every single industry except for real estate, every single industry cares about that consumer experience. Any financial advising firm, any single one of them. You know all their advisers are independent contractors. They still care about the end user experience.  [Nathan]: Again I go to the restaurant background. It's simple as like caring about the food that comes out of the window that goes to the guest, right. It's about driving those relationships. We talked in the last episode and the one before that about 2019. Back to basic relationships.  Again this relationship is not only from agent to agent but more importantly just agent to your client…to you to your client. And having that relationship that is meaningful. I don't know, you know, I called a client the other day and just to say “What's going on?”. They haven't bought or sold anything for over a year but it was just “Hey what's going on? How are you? How is Bobby? How is Sue?”. You know like you just have those relationships. Care about your people. It will go a long way to serve you better. [Chris]: Wait you actually care about your clients? I didn't realize you did that. [Nathan]: I do. I don't care about the co-host I work with but I… [Christian]: He pretends not to care about people. He is a teddy bear inside. [Chris]: OK. [laughter]. [Nathan]: I pretty much am a teddy bear. People figure it out and I am like [inaudible]. So… [Chris]: We have seen those articles come out on you. [Nathan]: Yeah. They didn't interview me about those things. I don't know it's maybe because I drop the F bomb too often. But… [Chris]: Probably they did the background on you and they were like “Yeah…” [Christian]: we'll pass. [Nathan]: Yeah and you know looking through some of the comments that you said you know on this article some people just truly they just don't get it. I am like, you know, you want to beat them over the head. I am just like “Really how do you not…how do you not understand that?”. [Chris]: Well I think one thing I have learned over the last year and a half, if you focus on the consumer that doesn't mean that you're ignoring your agents. [Christian]: Exactly. That is a common misconception. [Chris]: It is a common misconception so that's why I think a lot of people don't understand why you can't have both. But a broker that is running an agent centric firm, the job for that broker is to recruit, retain and develop agents and that is it. It doesn't…They don't care about the interactions that that agent has with that customer or the client. The end user experience does not matter. It is all about the experience that the agent has with the firm. Does the agent have the technology? Does the agent have the tools and the training to do their job? Is the training going to allow them to sell and create a massive income? It doesn't necessarily mean it teaches the agents how to have a great customer experience or built a referral based business.  [Christian]: Yeap. [Chris]: And when we're talking client centric from a firm perspective it means that we are teaching and training the agents how to give their clients the best experience possible. It doesn't mean that we're not training them how to lead gen. It doesn't mean that we're not training them on all the tools. It doesn't mean that our agents aren't important to us. Because the agents are the life load of the company and their success is our success. [Christian]: Amen. Yeah. [Chris]: But it does mean we're putting on the clients first. [Christian]: Yeah I mean just got a second there if someone I mean a listener is having…can't wrap in their head around this I would say that you know if a brokerage is agent centric you're probably not gonna get a great, you know ,customer experience from that agent. Or if you are it's gonna be very hit and miss depending on you know the agent.  But if you're client centered you're also going to be providing the tools resources training to that agent to make them as successful as possible. So you know you focus on one you're not gonna get the other. You focus on client centric you're gonna get both.  [Chris]: Absolutely. [Christian]: You know another way to look at it is you know if you're at a brokerage and you're like “I can't really tell like are they…like are they client centered or they're agent centered”. I think one key indicator of that is does the brokerage, the guy who does the brokerage, does the managing brokers, do they care how you do your business? If they don't care and they just want you to follow up on your leads and they close transactions they're agent centered.  You know they don't care about the reputation of the brokerage. They don't care how they…you know if you get referral business because they don't care how good you are at servicing your clients. [Chris]: If it's uniform? Right? If you go from broker to broker and you get the same type of answers. If it's all focused on the client versus if it's all about your business. That's another good way to tell. [Nathan]: I would like to add actually ask a question because I don't know. I am sure there is but whoever is listening, hey Sean Carp if you're listening email me at nathan@linkapm.com but I want to know who teaches, if there is a brokerage that really teaches this. I don't know about it either that… [Christian]: Wait we do but… [laughter] [Nathan]: Well right right I am just saying outside of our… [Chris]: If you're in Georgia 770-509-0265 call us for career info. [Nathan]: Outside of our spectrum like and I specifically mean more big bucks but like… [Christian]: Sure. [Nathan]: I would like to go you know of it's possible on my market but I would travel to within the Ohio region, to go and hear somebody. I would really love to hear somebody speak about it and just see what they're saying because I feel like I have a good grasp of what I again hospitality is and that's customer, client centric. I mean hospitality right.  I would love to hear that. So anybody out there knows hey hit us up, shoot us an email. I'd love to hear it. Sean Carp I am sure you know somebody you could direct me to so do that. But I would be curious. [Chris]: I would like to hear that too mainly because I feel this is a growing movement. I think after…after the whole Facebook debacle with peoples' privacy and big companies, the focus really for the last 6-9 months in business has really been on being human. Humanizing business, focusing on the relationship and I think that has just started to gain steam. So anybody who is doing that please let us know. [Nathan]: Amen. [Christian]: You know I would say you know for listeners who are listening to this, this would be like “Why do I care like hay are you guys talking about this”. I would say it matters because the reputation in that industry is not great. And it's not great because of the transactional, non-relational sales, salesyness of industry.  And because of that there has been huge gaps in the industry that left room for people like Zillow and Redfin to come in. Now you can you know be mown to them and whether on not become a brokerage or whatever but it's your fault. It's the industry's fault that Zillow is thriving. Because they're…they're unapologetically client centered. And here we have agents who are arguing about whether or not you should be client centric. It's like you don't get it. Like you're gonna become obsolete. [Nathan]: Because of [censored] like you we have the reputation we have. [Christian]: Yeah exactly. [Chris]: But we're talking about the agents. [Christian]: Right. In our little spheres we're trying to make a difference, you know. [Chris]: It being all about the agent is why NAR sold realtor.com.  [Christian]: Yeah. [Chris]: It being all about the agent is why the MLS has kept all the data public and Zellow exists. Agent centricity caused the problems that are there because we didn't focus on the consumer. [Christian]: Yeah exactly. [Chris]: Period. [Christian]: Exactly.  [Chris]: So if I am agent Christian… [Christian]: You're a Christian agent or agent Christian? [Chris]: No if I am an agent, Christian. [Christian]: Oh comma Christian. OK got it.  [Chris]: Comma Christian. If I am an agent and I am looking for a broker. I am building my business. I am with a broker. I don't know if I am agent centric or client centric. And I am hearing this podcast and I am like “Maybe I want to be with a client centric broker”. What impact would that have on my business?  [Christian]: I think that would have a huge impact because they are gonna be focused on your success and your repeat referral business based on the outstanding experience you provide which unfortunately a good experience is not a common thing or focused in real estate. Even…even from an agent perspective.  So I mean I think it would…Yeah we were talking about how you're differentiating yourself. Having a good client experience I guess is a general thing. You can do it in many different ways but being that…having that as a focus that is going to differentiate you more than anyone else. And you know a big part, a big key part of that is what systems you have in place in order to have clear and consisting communication because the single biggest thing you can do when it comes to, you know, servicing your client is communicating well, being available. You know to me it's basic stuff but you know when I hear you know other people's clients or friends of mine who have had bad experiences it almost always centers around “I didn't know what was going on. I couldn't get a hold of my agent you know they didn't tell me anything”. And that is a really simple problem to solve.  [Nathan]: So let me ask the questions to the broker. I mean I have my own answer if you would but so what does that look like? What's…what's an example. I don't want to use I use myself in fact which is great, right.  So I just closed on a very nice home for a client of mine that is from Brazil. They relocated here for work and they are back in Brazil doing some stuff. They needed the home painted. They needed new flooring installed and several other things. They were gonna be and actually are as we speak gone to Brazil. Who do you think is taking care of getting that painting estimates and getting the house painted, letting contractors in and getting contractors in for the floor. Finding the selections, making sure…To me that is client centric. I've gotten my check, it's already cashed. It's in the bank. But I want to make sure when they get back from Brazil that this home is ready to go. That they can move in and be seamless and I know plenty of agents who once they got that check they would have been like “You're on your own”. [Chris]: Oh yeah. [Nathan]: So to me…To me that's…that's client centric. Like I don't want to say I am going above and beyond but I feel like that's…that's what I need. I've got another client getting ready to sell their home. They're older. They're moving into a retirement community. They have to move all their furniture. They're 80 years old. Who do you think is moving it? Me. [Christian]: Your contractor filling for Home Depot? [Nathan]: Nope me. I am the one out there. My title company is actually gonna assist me and we're gonna get these people moved. Those are the things to me that there's…you can't even put a value on it. And it reaps rewards. So if you do things like that for your client you will win all day. That to me is what it looks like. I would assume to you all that's the same kind of thing or different examples.  [Christian]: Word. I want to hear what our listeners think. I want comments. I want dumpster fire. I want bickering. No I don't want that. I just want to know what people just think. [Chris]: Yeah I want the client to tell us if an agent centric is better. [laughter] No one thing is we're all on the independent side but I don't want our listeners to think that being client centric is exclusive to the independent side. I don't want them to think that you know the franchise or large firm cannot be focused on not being client centric because we have a great example of a client centric person which is Joe Rand. Who is Rand realty, metro…not metro. Better homes and gardens Rand realty out of New York. And he literally wrote the book on this. [Christian]: He's got a new one coming out that talks about it.  [Chris]: Exactly. It's coming out and it is incredible. And it's all about being good at your job. And that is what client centricity is about. As the agent it's about being good at your job and if you're with a client centric broker they are going to help you be good at your job and not just at lead generation converting and selling. But long term business building, creating a referral book that is going to help you set yourself apart like the best agents. Because the bets agents are the ones that are getting 80-90% repeat referral business because they have done the work, they have built the relationships, they have focused on the client.  And that's it. It's not…It's not exclusive to a small firm, it's not boutique, it's not independent. It's not franchise. It's about the leadership and whether or not the leadership is setting the example with the agents that…It is not OK to not focus on your clients. Or if they're setting the example that as long as you keep closing the numbers we're gonna be happy with you. That's it. [Nathan]: Yeah I agree. [Christian]: Yeah you're right. Amen.  [Nathan]: Alright and drop the mic. Mic dropped. [Chris]: I can't drop it it's on a suspended arm.  [Christian]: That's true it's suspended yeah.  [Chris]: Alright so before we wrap up for this episode any final thoughts on agent centric versus client centric and I think we're starting to beat a dead horse here but final thoughts? Nate, Christian go.  [Nathan]: It's not rocket science people. We didn't invent anything new. We're not coming up with something that's different. It's…I don't know. It's kind of the human thing. Be kind. Do what's right if that makes sense. So it should. I don't know thought the easiest things to do are the hardest things to get done so… [Christian]: Yeah I agree you know. You know it seems like it should be kind of the basics for like how we do business but unfortunately it's very rare so hopefully it becomes less rare but then we'll have to figure out some other way to distinguish myself in our brokerage so [laughter]…but I will cross that bridge when it gets there.  [Chris]: Absolutely. Couldn't agree with you guys more. I think that one thing that agents should look at if they're trying to figure out if being client centric is for them, look at every single other business industry period. And whether or not they put their clients' needs above everything else. Or if they decide that selling and then forgetting about them is the best thing. If they're…you can look at any company, any case study, any MNA they're all going to involve how the customer is treated and how the client experience is. I mean you can look at Ask Jeeves versus Google. Does anybody talk about Ask Jeeves anymore? No they don't. Google has… [Christian]: In the last 15 years.  [Chris]: Google has focused on the client and they have provided what the customer wanted. You can look at Zillow that's because we didn't do our jobs. So let's start now.  It's been a great episode. Thank you everybody for tuning in. This is re:Think Real Estate. Please go to rtrepodcast.com. Subscribe to the newsletter so you get a notification every time we launch a new episode. Go to iTunes leave us a 5 start review and share this. Please share with your friends, anybody in real estate that you think needs to hear it. Share the message. We'll talk to you next week.  [music] [Chris]: Thanks for tuning in this week's episode of the re:Think Real Estate Podcast. We would love to hear your feedback so please leave us a review on iTunes. Our music is curtesy of Dan Koch K-O-C-H, whose music can be explored and licenced for use at dankoch.net. Thank you Dan. Please like, share and follow. You can find us on Facebook at Facebook.com/rethinkpodcast. Thank you so much for tuning in everyone and have a great week.  [music]  

Download this Episode Welcome back for another episode of re:Think Real Estate. On today's episode, we reach back to our second episode to review our predictions for the real estate market in 2018. We discuss where we were really right and where we were less right! We also talk about our predictions for the 2019 real estate market and what we believe will happen this year. This real estate podcast is about helping brokers and agents think about how their business is run. We discuss what is working for us in our business and how our businesses are growing. If you have any questions or topics that you would like answered on the show, please email chris@sellectrealty.com. re:Think Real Estate is the best real estate podcast to follow for real estate brokers and agents looking to build their business. Tune in weekly here or wherever your podcasts are found. We are on iTunes, Google Play, Spotify, and more. Please leave us a review and let us know what you think. Episode Transcript: RTRE_Ep_45 Audio length 34:58 RTRE 45-2019 Predictions for the Real Estate Market [music] [Chris] Welcome to re:Think Real Estate, your educational and hopefully entertaining source for all things real estate, business, news and tech.  [Christian]: I am Christian Harris in Seattle, Washington. [Nathan]: Hi, I am Nathan White in Columbus, Ohio. [Chris]: And I am Chris Lazarus in Atlanta, Georgia. Thanks for tuning in.  [music] [Chris]: Hey everybody and welcome back to re:Think Real Estate. We're here early in 2019. I am here with Christian and Nate. Guys how are we doing? [Christian]: Hi, how is it going? [Chris]: Nate is silent. [Christian]: No Nate.  [Nathan]: Good good. [Chris]: Oh he's with us. He joins us today. Last time…so last week we talked a little bit about…shoot what did we talk about last week? [laughter] Did we like…So last week we talked about… [Nathan]: Do you remember? [Christian]: We just recorded it. [Chris]: Was it in the notes? [laughter]. Smart. Thinking smart. So last week we talked about what is it gonna take to sell a home in 2019. We used the “Think Smart” acronym and we mentioned that we were gonna talk about our second episode from when we launched the podcast which was our predictions for 2018. So we wanted to talk and see what came true and what didn't. So Nate we're gonna start with you. First off let's hear what you had to say in episode 2 of last year.  [Nathan]: I am scared.  “That's the market is gonna continue to grow. Unemployment is at an all-time low. Job creation is growing gradually. Braeden wrote about that. And so I don't think we're gonna see the housing market slide. I think we're gonna see it grow very fast.  In our market here in Columbus we had an all-time low in inventory. The new builts are…you can't build them fast enough so it's…it's gonna continue to grow. The challenge I think for real estate agents is how do you get your slice of the pie and how do you do that?  The other thing I think we're gonna see is more influences upon technology or AI, but we have do we have a balance of what we do as individuals and a balance of what that AI does for us as well.” [Chris]: Alright so Nate a lot of it was…for you was that it was gonna be continued market growth, that it was gonna be pretty…Value was gonna be of great importance. Providing that value for our clients and really working on improving the communication. Tech and AI, you…having that balance to assist. What do you think? [Nathan]: I think we're still there some. I think it's gonna evolve even more in the sense of I think there was a lot of playing if you would with tech and we saw like you said when we were talking. Kelly came up with KW and several other things. I think that what we're gonna see though is from all this tech people are gonna realize again we actually provide the most value.  Again I go back to how do we blend the 2. We saw a lot of companies come in a fury all trying to get their slice of the pie and 6 months later they were an afterthought, right. So I think that we realize there's a space for it right and that's good and I am OK with that but there's still a very large space for us and what we do which is awesome.  I don't think we're gonna have that…What's that Will Smith movie. IRobot or whatever you know where everything is that way. Right so…[laughter] but there should be a large…I don't want to say “curtailing” maybe is the word. But we're gonna see some of that dial back I think a bit. And you know you are already hearing depending of what circle you run in, about you know agent value and what agents provide. I find it comical. I am not picking on Kelly, but you all are late to the party. Now it's all about “OK great we had that”. Now it's going back to being agent centric almost right. So…Interesting that you know if you're talking about tech now than you're a little late. So… [Christian]: Sure. [Nathan]: So I think you need to be focused on what you do and what you provide to your clients.  [Chris]: So I think you are right. You know last year you said that there was gonna be a balance between using technology and the agent providing value.  [Nathan]: And we're finding that out. [Chris]: And I think that…I think that that's how the year worked out. There was…I think you had all these big announcements about tech but then kind of half way through the year I think it got fueled by that whole Facebook thing…is that when the huge data breach happened. I think that a lot of people started putting more focus on the relationship, on how they're interacting with the people. [Christian]: And I would say I think on the stuff that plays for tech…but I think kind of the sexiness of it is wearing off a little bit in the sense of I think it's a little bit of a tech and automation fatigue, you know, that the trends is going back to the basics of relationships and serving your clients. Whether that's tech of whether that's man also. [Chris]: Yeah I think people are finally realizing that they're not gonna push a button and that everything is gonna be done for them. Like you could push a button and they can send an email campaign and that helps but you gotta pick up the phone. You gotta talk to people and you gotta have that one to one connection so…Christian…Nate well done I think you were spot on. I think that your predictions for 2018 came true. What do you think Christian, you think he was right? [Christian]: Unfortunately, I think he was. No I think it's good. Yeah I think it was pretty spot on. [Chris]: Yeah you're guru level there Nate. Watch out don't let it happen again, you might think you're smart. [laughter] [Nathan]: You know I am gonna keep fooling people and sooner or later they're gonna be like “You're not fooling me anymore”. [laughter] [Chris]: Well done. Alright Christian let's hear what you had to say last year. [Christian]: “I think there's gonna continue to be that tension between what you'd call the discount model tech enabled and the traditional model. So as Nate said I think there's gonna be increased need for individual agents and brokerages to define themselves and provide value outside of just…just do real estate and “I am gonna give you a good experience””. [Chris]: Alright so you were talking a lot about the push back against the traditional real estate model. What do you think? You think that came through? [Christian]: I'd say for the most part. You know I mean the…the…what we're seen with the EXP you know virtual brokerage I mean they're…I think you're saying they like acquired or gathered 16.000 new agents last year. [Chris]: Yeah they're 16k. [Christian]: You know Compass, you know, they're kind of a hybrid as far as, you know, they're not franchised but they're definitely pushing the tech in the marketing and doing things differently. They're, you know, growing like…like wild fire, wild flowers. I don't know. They're growing, they're doing good. [Chris]: You're out in the west coast you should know what a wild fire is.  [Christian]: Yeah that's true [laughter]. And you know I think we've seen, you know, big…the big growth in the indie brokerage you know scene. The rise of indie brokerages as far as people wanting to get a better consumer experience and a company and agents that are invested in the community and you know just totally gets a…you know what's kind of in the local marketing and stuff. And you know to see Zillow you know we're getting into their iByer thing and you know doubling down in the consumer. Advocating for consumers and that's their main focus and you know there's been a lot of hub hub, you know, a bunch of murmuring in the real estate space with you know “Is Zillow alienating their premiere agents or is what they're doing working of bettering stuff?”.  I mean they're willing to and have enough of market share. You know they're a brokerage, you know. they make clients as agents but they're willing to mix it up in order to continue pushing the bounds of what the consumer wants. What's best for them as opposed to the traditional franchise which isn't interested in that at all. They're interested in maintaining a status quo. And I think you're seeing they are losing market share because of it. [Chris]: Yeah. Yeah I agree with you there. We saw pretty much a lot of franchise agents move to the EXP model because you know they're gonna play this…spend that whole split. You know they don't want to play for the overhead. They like that whole MLM aspect of it where they can get a percentage of it back.  Now another thing that you mentioned…So I think you were right on point there. Another thing that you mentioned at the start of last year were that efficiencies with technology were gonna increase the tension on commission rates. Things that we can charge as a broker. Do you think that played out? What do you think? [Christian]: You know I don't have any numbers so you know I am not really sure but I mean I am increase hearing more about you know 100%, you know, commission models and that sort of thing. Which I mean those have been around for a while but they seem to be getting more and more popular as agents are looking to cut their costs and not have a big split.  Yeah I don't what the trend of that is gonna be because, you know, even in my book there is a give and take. If you're getting 100% commission split you're probably not getting a lot of support. And if you have a high split theoretically you'd be getting more support and have a physical brokerage. [Chris]: Theoretically. [Christian]: And access to your designated broker and all that kind of stuff but like…So I don't know it's hard to just get a blank statement saying “100% models provide you nothing” because there are some that provide just as much as a full service. I am not really sure how they do that other than maybe just being massive or having you know no broken order or no staff or something.  [Chris]: Nate what do you think? Do you think that played a part last year? [Nathan]: Yeah I mean again I am you know the indie small guy too that was with the big name. Still got a lot of strong opinions on it if you would. [Chris] : You? Nah. [Nathan]: It…It's…I go back to the word we talk about all the time. It's about value. But you know what we do now in 2018-19 is way different than what people did in 98-99. Like it's just…it's different so again you have to adapt you have to change.  You know somebody the other day was asking me you know questions about flat free models, this and the other. You know he was thinking about going to Cornecall [phonetics]. I hate the word. Everybody says it. But discount in commissions and again I can argue that all day. But I asked him… [Chris]: It's a different model. [Nathan]: Yeah right that's what I said. I said…I asked the guy and said “You pissed off at Amazon?”. And he said “Why?”. I said “You mad at Amazon?”. He said “Well no I get a great deal through them”. I said “OK don't be mad at me”.  Right it's just a different thing right. Nobody…You know everybody says that's not a fair comparison. It's just somebody did something different, right. And so I hate the word discount. Right it is what it is.  So…I think we will still see more people going to the independent side if the large big bucks brokerages can't figure out this value component. I think too many people see through what they quote on quote “offer” right now. The smart ones that is.  Now you know a new agent, there's different ways to go about it and what they offer them but I mean you call me. I just got a phone call. I know what it is about. But he's gonna try to sell me on what they can provide me. Man you better come on with a strong pitch. Like best I know. Like…Because I am not going anywhere. So I don't know… [Christian]: What…And I mean that's the…that's the tricky thing about the franchises and the value proposition is that they really are stuck in the where everyone is an independent contractor therefore we can't tell them how to do their business therefore they don't control any of the client experience for their agents. And all the tools they provide are totally optional you know and if they kind of suck because you know “Hey we have our own proprietary internal CRM or home search site or app” Or whatever. They're probably gonna be terrible and part of the reason you're paying so much is because you spend all these money to cut some bill some part stuff that can't compete with Zillow or a dedicated third party CRM, you know.  [Nathan]: It keep swinging at home runs. [laughter] [Christian]: I suppose indie brokerages which their focus is gonna be agent support, standardized culture and processes and training… [Chris]: We might have a bias [laughter]. [Christian]: Yeah I mean we don't…that is…that's what I have seen but universally that's what I see. I look at any of the franchise around here and the client experience and value proposition is all over the place as opposed to indie brokerages where that is their bread and butter of the “This is the value we provide. People want to be here because of blah blah blah blah blah”. You know and somebody goes to franchise the only value proposition I hear is “Well you get the name”. And I am like “That's not value proposition.”. Like… [Nathan]: If somebody comes to me again with “Hey once you've reached the third level…”I…If I wanted to be a recruiter guess what I would have been? I would have been a recorder. Like that's just not what…That's an MLN to me and you know and sorry if that bothers you. Actually no I am not sorry if that offends you. I am who I am. But…[laughter] getting to the third level whatever it is it has 0 concern for me. [Chris]: Every day I have somebody from EXP either friend me, send me a Facebook message, a LinkedIn request. “Hey what do you think is gonna happen with the market next year?” It's like they're pitching this. They study it. They train on it. [Christian]: I love it when they don't do their research and they're just pitching the brokerage owner. ”Hey you wanna come over”. Like “Yeah you don't know who you're talking to do you?”. [Chris]: There's a lot of averages. Anyway. Back to your predictions Christian I think that you know when you talked about the efficiencies with tech putting tension on the percentage I don't think you were off. But I think that what ended up putting more tension on it was how much value somebody can bring to the table.  I don't think it was tech. I don't think it was really tech putting the pressure on it. I think it ended up for 2018 really being how much value was brought in by the individual agent. Were they doing the things they were doing like the give back programs? And the high quality photos and met report? I think that ended up playing a huge role also. Tech to the stand point that you know like you mentioned if they're heavily leveraged, if they have lots of debt, they have to charge much more. I think you were right there but not necessarily on the bottom line percentage. [Christian]: The reason percentage. [Chris]: Yeah. Yeah I think in a…I think the broader reason ended up being value. [Christian]: Sure. [Chris]: And Nate after what you said I gotta presume that you agree with that? [Nathan]: Yes. [laughter] [Chris]: Alright so last but not least let's hear what I had to say last year. Take it with a grain of salt.  “We've had a lot of tech. Like the last 3 years in real estate it's been like nothing but tech. It's “Oh what's your website, what's your SEO what's your…you know how are you getting your leads? Are you doing you know the big 4 or you doing like predictive analytics now?” I think we're gonna see a lot of step back in those services from a lot of agents. And I think there's gonna be a big push as a lot of these suburbs bring in an urban feel as they're being redeveloped. I know we're experiencing a lot of that in Georgie.  I think we're gonna see a lot of agents really refocus on being hyper local. I think it's gonna be a lot of tech in the support and the systems and how they're able to make the transaction smooth but I don't see these big companies that are coming in trying to do disruption. I don't think we're gonna have a lot of focus on that”.  Alright so I also thought that there was gonna be a lot of tech. That there was gonna be a lot in the leads SEO, Zillow and predictive analytics which I think we saw a lot in that field. Right guys? [Christian]: Yeah. Yeah I mean there's certain things that you know…I think that you…I don't think…[background noise]. [Chris]: Stop doing that. It kills your mic [laughter]. [Christian]: I don't think…Oh does it. OK sorry… [Chris]: Yeah [laughter]. [Christian]: Yeah so I can assure things that aren't really ready for prime time. Like I can't speak push on like AI or…you know Alexa Skills and that sort of thing you know they're very rudimentary but there's been a lot of focus on them you know. So we'll see that grows in importance in 2019. [Nathan]: I don't think it's gonna grow really honestly. I think we're kind of out of…hat do you call it. Out of very flat. I think people are still like...There's a lot of discovery there has to be done with that stuff and I think we are a long way out before it really needs to concern any of us. But I could be wrong. [Chris]: Well tech played a big part. Now we have the whole conversation about the wrestle or the…the standardized data feeds that the MLS has put out. Here is a lot of pressure on the MLS to move to an API format which would pretty much make the IDX obsolete.  So there was a ton of work in the tech sector for 2018 but also probably my biggest prediction for last year is that we are gonna start seeing a lot of redeveloped neighborhoods. Lot of small town down town communities start urbanizing. Start feeling that…that kind of multiuse feel and that along with that we're gonna start seeing an increase hyper locality with how the agents operate. I think that is where a lot of independent broker rise is coming from. Small brokerages operating on a very hyper local kind of manner. Really owing the neighborhood, owning the town, owning the down town. Are you guys seeing that? [Christian]: Yeah I mean definitively in kind of the urban area Seattle even you know even the cities do some pretty big zoning changes to increase density in the loafer or in the ADUs and putting in a new light rail and all sorts of changes for you know a denser urban core. So yeah. [Chris]: Nate what are you seeing in Ohio? You're muted. [Nathan]: I just lost my whole train of thought when it got muted. [Chris]: Nate what are you seeing in Ohio? [Nathan]: You know what I see in Ohio and I will probably get slammed for this. We're a busy market but what I see in Ohio is we're always a day late and a dollar short or whatever it is. But we're late to the party. I don't know where I am going with this right now so just edit this out. My whole train it's… [Christian]: But there's been… [Nathan]: My whole train of thought just went sideways because I had a kid walk in the room. [Chris]: So we're talking about the urbanization of downtown areas in the suburbs. So the hyper locality of agents about really owning that. What do you think are you seeing that in Ohio? [Nathan]: Here we go. Yeah you are seeing some hyper locality. There's, you know, I could sit here and name quite a few agents off here real quick that specialize in certain areas. Again I still argue you don't have to. Does it help? Yeah I mean why…why go and have this wide area that you're gonna cover such as myself. I go everywhere. It can be a pain. When you can do just as well on a small hyper local area that has value.  I think you're getting push back thought now form consumers a little bit because it…you have the hyper locality but you also have the gentrification of neighborhood that is pushing on a whole other segment that is causing a whole other problem that I could talk about for days. So there's good and bad in it with both I guess. So…But you are definitely seeing it here. [Chris]: Yeah now you're starting to see like brokerages really taking advantage of that becoming that hyper local brokerage, that downtown brokerage?  [Nathan]: From the perspective of teams yes but not a brokerage like…You know downtown say you want to be in a certain area of the short north or what not here. VNR, View Tech and Rough you know like boom. But automatically they come to mind. Right? If I go down to an area called Old Oaks than I think like Jim Ross. He was…left Key Realty to just go to Remax I think. So again it's not necessarily the brokerage, it's the individuals or the team that is down in that area. [Chris]: Excellent. Alright so I don't know. What do you guys think? Do you think we were on point? Do you think we got 2018 right?  [Christian]: I think we're about 85% accurate. [Chris]: 85% accurate. [Christian]: Or maybe that's me. Nate was pretty spot on. [Chris]: Nate…Nate I think was dead on. [Nathan]: I feel that I mean yeah I feel good about what I said then. I feel good about what I say now. But I don't know looking at 2019 I think we're gonna see…what's the proper word. Regression? Is that right? [Chris]: Well let's talk about that. Let's talk about what we're gonna see for 2019. Where do you think we're gonna see regression in?  [Nathan]: I think people have over complicated what we do. And I think we're gonna see a “back to basics” kind of mentality. Which is upfront, relationship driven, client focused mentality for the successful real estate agent.  Now I want to be very specific. I want to say the ones that are successful I think really…You know when I say successful I mean long term but I think we're gonna see a heavier focus on this relationship building, you know not kind of hit it and quit it mentality. Or letting AI do the work for them. Because they realize they have automated everything they do. They have lost touch with those people. I mean your word for 2019 is relationships. Right? [Chris]: Yeah. [Nathan]: So again I don't…You know some of us can see the wiring on the wall so I think we're gonna see that we're gonna go back to basics. That's what I'll call it. Back to basics in what we do. AI is a good thing. The technology is a good thing but let's get back to the core of who we are.  Joe Rand has got that new book coming out. I am telling you he even speaks about it. I guess I can say that. He talks about it. We're gonna go back to basics so… [Christian]: Thank you Nate you stole my thunder. I was gonna say focus on relationships and client experience. So yeah there you go there's my 2 sense. [laughter] [Chris]: Alright well Christian what else do you think is gonna happen in 2019? Let's take your predictions now outside of you agree with Nate. Great. What's gonna happen either market or interests, broker level? What do you think? [Christian]: Sure. I mean I think the markets, the writings on the wall I don't think it's gonna…I don't think it's gonna fully flip to a balance to a buyers' market. But I do think the silage market is gonna severely cool.  You know like here in Seattle people are freaking out because, you know, the last half of year it you know home values have dropped 11%. But a year of a year it's still up 2 %. So I think we're start seeing the normal umbers of a healthy market which are gonna be 2-4% increase over a year and not 40% for the last 5 years which is what Seattle has seen. So… [Chris]: Yeah no biggie. [Christian]: So I think it's gonna…I don't think it's gonna entirely shift. I think…you know or level out. I think it's gonna continue going up in a much more moderate. [Chris]: I think that…I think that you're probably on point there and that can probably speak in the nation as a whole. I think that for Atlanta we're probably gonna see something similar. Continued growth, but growth at a much slower rate. I think that our growth rate is probably gonna be cut in half at best and probably by 90% at worst. But we're still gonna grow. We've got too much infrastructure that is booming. We've got extreme demands for jobs here. So as long as that stays steady I think we're looking at something similar.  So Nate you kind of covered what your predictions are for interacting with clients.  Christian you kind of covered what we can expect for 2019 for the market.  So I guess that leaves the broker level. What we can expect for brokerages. So for 2019 I think we're gonna see a divergence in how…what kind of brokerages take off. And I think it's gonna go really 1 of 3 ways and we're gonna see a lot of movement in 3 different directions.  1 is you're gonna see the Redfin partner agents and Redfin agents growing exponentially. I think there's gonna be a lot of growth on that bottom sector of low commission, kind of higher quality service but low commission. So there's gonna be that movement.  Than I think on the other side you're gonna see agents moving towards very high tech companies. That's gonna be your Compass. And your EXP. You're gonna have that “We want high tech and we want low interaction”. They're gonna be flocking from the traditional franchise model.  And I think the third direction that they're gonna be moving into is the independent boutique. We're gonna see a rise of boutiques that are very…cultured centric. You're gonna see people who get together and the culture is the most important part. We're gonna see a lot of rise from that. I think that you can expect a lot of brokerages across the nation that are maybe 10, 20, 30 agents right now to probably double or triple their numbers so long as they can keep the management and the culture intact as they grow. And that's gonna be one of the hardest things to do that that segment is gonna have to kind of deal with and overcome.  But I think that we're gonna have those 3 movements. Away from franchise into high tech, low touch into the low discount model high volume and then the independent movement. [Christian]: Interesting. Can I give a little push back into one of those? [Chris]: Please do. [Christian]: I think, I could be totally wrong. I usually am wrong. That the… [Chris]: No you're 85%. [laughter] [Christian]: I am 85%. I think…I think that the discount brokerage model I think it's…we're not gonna see as much growth in that. I think that the word is starting to get out that you know Redfin is not so great. That the experience isn't so great. The outcome isn't so great.  At least that is what I have seen here. You know I have had a couple of…a couple of you know listing appointment that were like “I never list with Redfin”. You know. And because of that I think if you understand value and you maybe talk with people that use them you know word gets out that you know yeah you save a percentage or 2 but at what cost? [Chris]: Yeah and here's the reason… [Nathan]: For clarity let me ask you a question. List with Redfin or list with a Redfin partner agent? Because they're different things. [Chris]: Well hang on. [Christian]: I am saying the model.  [Chris]: Oh boy. [Nathan]: Oh no you can't do that, you gotta break it down. [Christian]: Well I am saying the model in the sense that like if your primary value proposition as a brokerage is more cheap that comes at a cost. And I think the word is starting to get out that discount brokerages by in large provide an inferior experience, results, whatever.  Now I mean obviously that depends a great deal on the agents but if your model is you know you've got one listing agent for an entire zip code of you know a million people there's not gonna be a high touch good quality experience there you know.  [Chris]: Wow and here's the… [Christian]: You know and even Redfin is shifting greatly away from the original model to not being that much different than the conventional brokerage.  [Chris]: Yeah here's the reason why I think that that is gonna be one of the moves.  [Christian]: OK. [Chris]: We have 1.4 something million realtors. We're almost back to 2008 levels of the number of realtors. We're gonna be switching to a market where agents don't understand how to deal with properties that have been marketed long. So they…the time on market is gonna increase. It's gonna be a lot of realtors that have not had to really work like hard to buy or sell a house. You know for the buyers agent their skill set is turn a nob and open a door. For the seller skill set the selling agent you know their job is to put the property on an MLS and let it sell. They haven't had to challenge their skills.  So I think that when this market shifts we're gonna loose agents. They're gonna leave the industry. But I think that a lot of those agents may move to a higher volume lower skill set style. Not to say that Nathan is lower skill set but to a discount model of where they're able to do a lot more business at a lot lower rate. Just because they don't have that background to be able to go out and compete in the market with agents that are on a higher skill set.  Now Nate that's nothing against you because you operate at a very high skill set. And your marketing is at a very high quality. But there are agents out there that do not. So… [Christian]: Yeah but there's only so much room for them. You know Redfin is only gonna hire so many people. You know. It can't be like “I can't make it as an independent contract” or something.  [Chris]: Yeah not just Redfin. [Christian]: Yeah that's a big one yeah. [Chris]: But there are plenty of regional brokers. There are plenty of regional low cap brokerages that are not gonna force an agent into charging whatever the broker's set rate is and they can go and charge whatever they want to charge. They're gonna move in that direction. They're gonna move to where they're competing on price not on skillset. So…so… [Christian]: Oh sure I can see that. Yeah. [Chris]: So I am mending my predictions for 2019. It is not specifically to Redfin or Redfin-like companies but to companies where the broker is more lenient on what they can charge. Where they can set their own rate and they're gonna compete on value. OK. [Christian]: OK I can see that. My hang up was kind of the Redfin model you know. [Chris]: Got it. Got it. So nothing against Redfin. Great company. Very high productive employee model company. [Christian]: There's gonna be a reputation where individual agents in standard franchise aren't per se. So... [Chris]: Well they're also extremely productive because their salary. Unless they're partner agents but the Redfin agents that are with Redfin corporate, their salary. So they are… So recapping again for 2019 Nate what is happening? [Nathan]: We'll see back to basics from a realtor perspective, agent perspective. We're gonna see an interest rate bump. And we'll see some market correction. We're not gonna have crazy like last year which was great but I think we're gonna see some stabilization which is…which is fine by me. [Chris]: Back to basics, relationships, more of a balanced market. Christian what's your recap? What's happening this year? [Christian]: Yeah I think the market is gonna be slowing down but not necessarily becoming byers market. It's just gonna be a slow down on the increase in values. We're seeing the economy like it used to be good and inventory is still rather limited but we're plenty folding, it has been this whole last year. [Chris]: 2019 you've got our predictions. The word…my word is relationship for the year. I think that Nate is right on point with that. If you haven't go to the website rtrepodcast.com. Subscribe. Get our updates every time a new episode is launched. This has been re:Think Real Estate. We're now well into 2019. Let's kick some butt. Take care.  [music] Thanks for tuning in this week's episode of the re:Think Real Estate Podcast. We would love to hear your feedback so please leave us a review on iTunes. Our music is curtesy of Dan Koch K-O-C-H whose music can be explored and licenced for use at dankoch.net. Thank you Dan. Please like, share and follow. You can find us on Facebook at Facebook.com/rethinkpodcast. Thank you so much for tuning in everyone and have a great week.  [music]  

Some words and phrases we use in youth programs can unintentionally exclude young people, even though our true intentions are to include.  In this podcast Joe Rand, Extension educator, shares 4 actions youth workers can put to practice that will make sure out-of-school time spaces are safe and inclusive.   Read the Blogpost: http://blog-youth-development-insight.extension.umn.edu/2018/05/dont-be-bro-be-ally.html   Podcast Transcript

Over the next five years, a lot of people are going to be forced out of the real estate industry. That’s the sobering prediction that Joe Rand, the chief creative officer at Better Homes and Gardens Rand Realty, shares on today’s podcast. But my discussion with Joe isn’t all doom and gloom – it’s about what agents, brokers, and the industry as a whole can do better in order to provide service that consumers truly value. If you want to learn how to better serve your clients and ensure the long-term success of your business, don’t miss this Real Estate Rockstars. Learn more about your ad choices. Visit megaphone.fm/adchoices

April 27, 2017 For LGBT youth, access to safe spaces is a crucial part of development and exploring self-identity. Joe Rand discusses why this is a fundamental concern for youth programs. He shares 3 resources (GLSEN, Teaching Tolerance, WeConnect) and examples of activities he uses to educate about creating and maintaining safe environments for LGBT youth.   Podcast Transcript