Podcasts about real estate sessions

This podcast episode serves as a reflective commemoration of my ten-year journey with the Real Estate Sessions, emphasizing the importance of authentic storytelling in the real estate industry. I share insights garnered from over 400 episodes, highlighting how the narratives of individuals, rather than mere industry jargon, have enriched our discussions. This episode also revisits poignant moments from my personal life, particularly the influence of my dear friend John Bjorlie, who has faced terminal illness with extraordinary grace and resilience. His experiences have imparted invaluable lessons about empathy, connection, and the significance of savoring life's moments. As I transition into the next phase of this podcast, I express my intention to slow the pace of episodes while I embark on writing a memoir that captures the essence of friendship and the profound impact of shared experiences.In a poignant reflection on the past decade, Bill Risser, the host of the Real Estate Sessions podcast, shares his insights on the transformative power of storytelling within the real estate sector. With nearly 25 years of industry experience, Risser has dedicated the last ten years to uncovering the narratives that shape the lives of real estate professionals, emphasizing the importance of human connection over transactional dialogue. His journey began in 2015 with the aim of understanding podcasting, yet it evolved into a platform that celebrates the intricate tapestry of personal stories, highlighting the resilience and creativity that define the industry. Risser's commitment to authenticity is evident as he recounts how he has avoided superficial marketing tactics, instead opting for deep, meaningful questions that elicit the true essence of his guests' experiences.Throughout the episode, Risser revisits significant moments from the podcast's history, including memorable interviews that have left a lasting impact on both him and his audience. He reflects on the lessons learned from guests such as Joe Rand and Sean Carpenter, who have shared insights that extend beyond real estate, touching on themes of relationships and personal growth. Risser's emphasis on the human element serves as a reminder that the stories of triumphs, setbacks, and reinventions are what resonate most with listeners, offering them valuable lessons in empathy and connection that transcend the confines of the real estate industry.As the podcast enters its next phase, Risser announces a new direction that prioritizes depth over frequency, signaling a commitment to crafting a memoir that delves into his personal experiences with his friend John Bjorlie. This narrative will explore the profound lessons of joy, resilience, and the human spirit in the face of adversity, reinforcing the idea that the bonds we forge and the stories we share are what truly matter. Risser's reflections on his decade-long journey with the podcast underscore the significance of consistency, integrity, and the power of listening, reminding us all of the importance of walking alongside each other through life's challenges.Takeaways: The podcast celebrates ten years of storytelling in the real estate industry and beyond. Bill Risser emphasizes the importance of genuine narratives over industry jargon in his interviews. Listeners appreciate the podcast for its depth, connection, and emotional resonance rather than mere tactics. The 'Die Happy Tour' serves as a significant reflection on living fully and finding joy amid adversity. In transitioning to season 11, the podcast will shift to a slower pace to allow for deeper storytelling. Consistency, integrity, and the power of questions have emerged as vital lessons from a decade of podcasting.

Local Loyalty: How Lolo Transforms Agent-Client RelationshipsMatthew Simpson, co-founder of Lolo, shares the pivotal role of maintaining connections within the real estate industry through thoughtful engagement strategies. He articulates how Lolo provides real estate agents with a sophisticated tool designed to facilitate ongoing communication with their sphere of influence by sending curated local gifts on a monthly basis. This initiative not only fosters loyalty among clients but also champions local businesses, thereby enriching community ties. Throughout our discussion, we delve into the evolution of Lolo and the significance of leveraging technology to enhance personal relationships in a competitive market. Additionally, Matthew shares invaluable insights on the importance of building a robust network and the lessons learned from navigating the complexities of entrepreneurship within the real estate sector.The dialogue between Bill Risser and Matthew Simpson unfolds a narrative rich in insights about the evolution of Lolo, a platform designed to maintain connections between real estate professionals and their clientele. Matthew, drawing from his extensive experience in the real estate sector, elucidates how Lolo curates local gifts, thereby fostering a sense of community and enhancing client relationships. The discussion delves into the challenges faced by local businesses amid the dominance of larger corporations, and how Lolo aims to provide these businesses with a competitive edge through innovative marketing strategies. Matthew articulates the importance of sustaining local culture and economy, illustrating how Lolo not only benefits agents in their outreach efforts but also supports small enterprises in becoming visible and engaging within their communities. This episode captures the essence of modern entrepreneurship in real estate, emphasizing relationship-building as a pivotal approach in an increasingly digital world.Takeaways: Matthew Simpson discusses the inception of Lolo, a platform designed to enhance connections between real estate agents and their local communities. The Lolo service curates monthly gifts from local businesses, enabling agents to maintain engagement with their sphere of influence effectively. Simpson emphasizes the importance of relationships in real estate, advocating for agents to focus on networking from the outset of their careers. The podcast highlights the evolution of Lolo from a technology initiative to a business centered on curating meaningful local experiences for clients. Simpson shares insights on overcoming fears of rejection in sales, urging new agents to embrace failures as opportunities for growth and learning. The conversation reveals Lolo's commitment to supporting local businesses and fostering sustainable community engagement through thoughtful gifting.

A Journey Through Episodes: Revisiting Memorable ConversationsI dive into a reflective examination of past episodes, wherein I comment upon twenty distinguished guests who have graced the show. With an emphasis on the significant contributions these individuals have made to the real estate industry, I present my subjective insights pulled from their respective interviews. This retrospective endeavor not only serves to highlight the diverse perspectives and expertise of each guest but also aims to provide listeners with concise yet profound takeaways from their collective wisdom. Noteworthy figures such as Sean Carpenter and Paula Monthofer emerge prominently, exemplifying the rich tapestry of conversations that have characterized the podcast's journey. As I navigate through seasons of insightful dialogues, I invite you to engage with these reflections and consider revisiting select episodes that resonate with your professional interests.A theme emerges throughout this episode, encapsulating the notion that the real estate industry thrives on connections and the exchange of knowledge. I emphasize the enduring relationships forged through the podcasting medium, highlighting how these interactions have not only enriched my understanding but have also fostered a sense of camaraderie among industry professionals. The episode culminates in an invitation for the audience to engage with the stories shared, encouraging them to explore the show notes for links to the featured episodes. This call to action reinforces the idea that the wealth of knowledge contained within these discussions is but a click away, empowering listeners to further their own professional development.In my conclusion to this reflective episode, I introduce a segment dedicated to a cherished friend, John Bjorlie, who is currently confronting terminal cancer. I share not only the profound lessons gleaned from our long-standing friendship but also the inspiration derived from John's resilience and determination to live life fully despite the challenges he faces. This segment transcends the typical boundaries of a real estate podcast, as it explores themes of mortality, friendship, and the human experience. Listeners are thus reminded of the importance of genuine connections in both personal and professional spheres, as well as the indelible impact that one individual can have on another's life. The episode serves as a testament to the power of storytelling, as I weave together threads of humor, depth, and sincerity, culminating in a rich tapestry of insight that resonates well beyond the confines of real estate.Takeaways: The podcast episode features a retrospective discussion about notable guests from previous seasons. I have selected specific guests based on their impactful contributions and memorable episodes. Each guest's unique insights and experiences have significantly enriched the podcast's content and audience understanding. Listeners are encouraged to explore the show notes for links to the highlighted episodes and further details. SEASON 1Episode 5 – Sean Carpenterhttps://www.therealestatesessions.com/episode-5-sean-carpenter-director-of-agent-development-ohio-nrt-companies-coldwell-banker/Episode 16 – Paula Monthoferhttps://www.therealestatesessions.com/episode-16-paula-monthofer-high-peaks-real-estate/SEASON 2Episode 93 – Heather Elias

Brad Filliponi, co-founder of BoxBrownie.com, joins us to discuss the transformative impact of technology on real estate photography and marketing. Emphasizing the importance of accessibility, Filliponi advocates for the utilization of smartphones, asserting that the most effective camera is the one readily available. He shares insights into the evolution of BoxBrownie, a platform designed to alleviate the burdens of editing for real estate professionals, thereby streamlining their workflow and enhancing property presentation. Throughout our dialogue, we explore the competitive landscape of the real estate market and the necessity for agents to adapt through innovation and effective marketing strategies. Filliponi's passion for service and commitment to providing affordable solutions for agents exemplifies a dedication to improving the industry as a whole.Takeaways: The best camera for capturing real estate images is often the one readily available, typically a smartphone. Real estate photography has evolved significantly, transitioning from film to digital techniques over the years. BoxBrownie.com was created to streamline the photo editing process, making it easier for real estate agents to enhance their listings. Brad Filipponi emphasizes the importance of education and innovation in the rapidly changing real estate industry. The Snap Snap Snap app allows agents to take high-quality photos effortlessly, utilizing advanced camera technology. Virtual staging is now more affordable, allowing agents to present properties in their best light without breaking the bank.

In this episode, we delve into the compelling journey of Lauren Toppins, the founder and broker of Cherrywood Real Estate, who transitioned from a career as an attorney to a prominent figure in the real estate industry. Our discussion encompasses her formative years in Oklahoma and her profound appreciation for the state's vibrant culture, particularly as it relates to community and family. We explore the significance of fostering a supportive environment within her brokerage, emphasizing training and personal development for agents as a cornerstone of her operational philosophy. Furthermore, Lauren articulates her vision for the future of Cherrywood Real Estate, aspiring to replicate its nurturing culture across multiple locations while maintaining a steadfast commitment to professionalism and ethics. Through her multifaceted experiences, Lauren exemplifies the importance of advocacy and empowerment in achieving success within the competitive landscape of real estate.The Journey from Attorney to Real Estate Broker: Lauren Toppins' Inspiring StoryTakeaways: The journey of Lauren Toppins from attorney to real estate broker demonstrates the importance of adaptability in career paths. Cherrywood Real Estate emphasizes a family-friendly culture, fostering a supportive environment for both agents and their families. Lauren's background in law enhances her capabilities as a broker, providing valuable legal insights to her agents. Education and training are paramount at Cherrywood, ensuring agents are equipped with knowledge to thrive in a competitive market. The podcast highlights the significance of community relationships and collaboration among real estate professionals in Oklahoma City. Advocacy for oneself and continuous improvement are essential themes for success in the real estate industry, as emphasized by Lauren.

John Bjorlie, a stage four prostate cancer patient, epitomizes the notion of living life fully, even in the face of terminal illness. In this episode, we explore his remarkable initiative, the "John Bjorlie Die Happy Tour 2024," which serves as a celebration of life and an opportunity to reconnect with friends and loved ones across the country. John shares his profound insights about the importance of relationships, the liberating nature of letting go of material concerns, and the joy he finds in giving back to others during this pivotal time. His journey is not just a reflection on mortality but an inspiring narrative that encourages us to cherish our connections and experiences. Join us as we delve into John's unique perspective on life, friendship, and the legacy he wishes to leave behind.Takeaways: John Bjorlie shares his poignant realization that life should be celebrated while still alive, inspiring others to appreciate their connections with friends and family. Through social media, John reconnected with old friends, leading him to host a preemptive celebration of life in his hometown of Rome, New York. Despite facing terminal cancer, John emphasizes the importance of living fully, prioritizing relationships over material possessions as he embarks on his 'Die Happy Tour'. John reflects on the liberating feeling of relinquishing concerns about future plans, focusing instead on enjoying the present moment and fostering meaningful connections. His journey illustrates that even during challenging times, one can find joy and purpose in relationships and acts of kindness, such as generous tipping to service workers. The conversation underscores a profound shift in perspective; what was once deemed important has transformed into valuing experiences and the happiness of others.

Florin Patrasciou, a prominent figure in the real estate sector, elucidates the transformative evolution of real estate transactions, emphasizing the profound impact of technological advancements on the industry. He recalls the cumbersome processes of the past, where clients were required to sign multiple original documents, contrasting sharply with contemporary practices that favor efficiency and digital solutions. Through his extensive experience, Florin underscores the necessity of embracing technology to streamline operations and enhance client satisfaction. His journey from a newcomer in the United States to a successful broker owner exemplifies the entrepreneurial spirit essential in the competitive real estate landscape. This episode serves as a compelling narrative of adaptation and innovation within the realm of real estate, highlighting the importance of mentorship and continuous learning in achieving success.A profound exploration of Florin Patrasciou's journey unveils the remarkable evolution of the real estate landscape and the technological advancements that have reshaped the industry. As a broker owner of ReMax Premier in Wesley Chapel, Florin shares his insights on the transition from traditional practices to modern methodologies. He reflects on the cumbersome processes of the past, where multiple original contracts were a norm, and contrasts them with the efficiency of contemporary technology. The discussion further delves into the personal narrative of Florin, an immigrant from Romania who embraced the American dream, highlighting the cultural experiences that mold his perspective on the real estate market today. Florin emphasizes the importance of continuous learning and adaptation within the industry, asserting that the integration of technology does not substitute the role of the real estate agent but rather enhances their capabilities to serve clients more effectively. In this engaging dialogue, the podcast also touches upon the significance of community development in areas like Wesley Chapel, which has witnessed significant growth and transformation over the years. Florin's passion for fostering relationships within the community is palpable as he recounts the vibrant diversity that defines the area. The emphasis on mentorship and accountability in the real estate field serves as a key takeaway, with Florin advocating for new agents to cultivate an entrepreneurial mindset while embracing the wealth of knowledge available through training and professional development. As the conversation unfolds, listeners gain a comprehensive understanding of the shifting dynamics in real estate and the proactive measures that can be taken to thrive in a competitive market.Takeaways: Florin Patrasciou emphasizes the evolution of real estate transactions, shifting from cumbersome paperwork to streamlined digital processes. He highlights the importance of technology in facilitating real estate transactions and enhancing client experiences in today's market. Patrasciou reflects on his journey as an immigrant, illustrating how his hospitality background has shaped his real estate career. The discussion reveals the significant impact of economic changes on the real estate market, particularly new construction challenges post-2008. Patrasciou stresses the necessity of mentorship and continuous learning for new agents in the real estate industry. He advocates for transparency in real estate transactions, particularly regarding commission structures and buyer representation. Links referenced in this episode:boxbrownie.compaperlesspipeline.com

The salient point of this discussion centers on the imperative for real estate agents to possess a comprehensive understanding of their local market dynamics. It is imperative that agents convey pertinent data to their clientele—buyers and sellers alike—to elucidate the current state of the market, thereby facilitating informed decision-making. The conversation also underscores the necessity of maintaining an active connection with one's sphere of influence, as these relationships can yield significant opportunities in terms of referrals and business. Furthermore, Amy Chorew emphasizes the importance of a structured approach to technology adoption, advising agents to maximize their existing tools before venturing into new technologies. Ultimately, this episode serves as a call to action for agents to refine their skills in market articulation and to strategically engage with their networks.A profound exploration of the intricate dynamics within the real estate industry unfolds as the conversation transitions to the importance of local market knowledge. Emphasizing the necessity for real estate professionals to be acutely aware of their surrounding environment, the dialogue underscores the critical data points that should be utilized in articulating market conditions to potential buyers and sellers. The speaker elucidates the distinction between superficial social media statistics and the nuanced understanding required to effectively convey market realities. This foundational knowledge serves not only to inform clients but also to empower agents in their strategic decision-making processes, thereby enhancing their overall efficacy in the market.Takeaways: Understanding local market dynamics is essential for real estate agents to effectively serve clients. Effective communication of market data to buyers and sellers is crucial for informed real estate transactions. Establishing a strong connection with one's sphere of influence can yield substantial long-term benefits in real estate. A well-structured onboarding process can significantly enhance the experience of new agents in a brokerage. Agents should focus on mastering a few essential tools rather than getting overwhelmed by technology. Developing a clear value proposition and articulating it effectively is vital for new agents to succeed.

The forthcoming dialogue features Joe Rand, a distinguished figure in the real estate sector, who elucidates the significant transformations currently reshaping the industry, particularly concerning the new regulations surrounding buyer broker compensation. As he articulates, these changes necessitate that buyers and their agents engage in more nuanced negotiations regarding compensation, a departure from the previously established norms where such arrangements were often implicit. Rand emphasizes the critical importance of formalizing buyer agreements, a practice that aims to elevate the standards of representation for buyers, thereby ensuring that they receive adequate advocacy in their transactions. Furthermore, he posits that while these adjustments may initially provoke concern, they ultimately present an opportunity for agents to refine their negotiation skills and demonstrate their value to clients. We invite you to immerse yourself in this insightful conversation that promises to shed light on the evolving landscape of real estate.Takeaways: In the evolving real estate landscape, sellers retain the ability to offer buyer agent compensation, albeit without using MLS as a communication tool. The introduction of mandatory buyer agreements represents a significant shift in the real estate industry, ensuring formal representation for buyers. Despite concerns regarding buyer compensation, the market will adapt, and agents must refine their negotiation strategies to maintain fair compensation. The separation of listing and buyer commissions may lead to increased pressure on pricing, compelling agents to clearly articulate their value to clients. As the market transitions, real estate professionals must avoid reverting to outdated practices that contributed to previous industry challenges. Ultimately, adapting to these changes will demand resilience and innovation from agents in order to sustain their business and provide value to clients.

In this episode, I, Bill Risser, take the opportunity to discuss several personal reflections and significant events occurring in my life. I emphasize the importance of colorectal cancer awareness, particularly the necessity of scheduling colonoscopies for those eligible, as I participated in a local awareness walk. Additionally, I share my enthusiasm for the impending baseball season and my plans to celebrate opening day in San Diego, where I will also engage in social activities with friends. Furthermore, I express my heartfelt sentiments regarding a visit to my friend John Bjorlie, who is navigating the challenges of terminal prostate cancer. Lastly, I look forward to attending the TechCon 2025 in Fort Myers, where I anticipate gaining insights from esteemed speakers, some of whom have previously shared their expertise on this platform.A rich narrative unfolds within the confines of this episode of the Real Estate Sessions, as host Bill Risser shares an intimate glimpse into his life and the various themes that shape his experiences. The observance of Colorectal Cancer Awareness Month emerges as a central motif, where Bill recounts his involvement in a local awareness walk. This event serves not merely as a backdrop but as a catalyst for a broader discussion on health awareness and the imperative of regular screenings. Bill's earnest advocacy for colonoscopies is underscored by his personal reflections, urging listeners to prioritize their health and consider the critical nature of early detection. His message resonates with urgency and sincerity, illuminating the often-overlooked importance of preventive health measures within the community.Transitioning from health to personal enjoyment, Bill expresses his palpable excitement for the forthcoming baseball season, particularly as he prepares to celebrate opening day in San Diego. This segment of the episode is infused with nostalgia and warmth as he reminisces about past experiences shared with friends. The communal aspect of sports becomes apparent, highlighting how these shared moments foster connections and enrich personal relationships. Bill's reflections on the Tampa Bay Rays and the challenges of their current season serve as a reminder of the integral role that local sports play in community dynamics, illustrating how they can act as a unifying force amid diverse backgrounds.Additionally, the episode poignantly addresses the theme of friendship and resilience as Bill prepares to visit his ailing friend John Bjorlie, who is navigating the complexities of terminal cancer. This narrative thread introduces a layer of vulnerability, emphasizing the importance of companionship and emotional support during life's most challenging moments. Bill's commitment to maintaining their friendship amidst adversity underscores the profound impact that relationships can have on our lives. The episode concludes with Bill anticipating his participation in TechCon 2025, signifying his dedication to continuous learning and professional development within the real estate sector. This episode serves as a multifaceted exploration of personal anecdotes, community engagement, and the importance of relationships, leaving listeners with a deep sense of connection and reflection on the themes presented.Takeaways: Bill Risser reflects on his nearly 25-year journey within the real estate industry, highlighting the significance of storytelling in connecting with guests. The importance of colorectal cancer awareness is emphasized, particularly the necessity of regular screenings for individuals at risk. Risser shares his excitement for the opening day of baseball season, showcasing the personal joy and community connection it brings. A heartfelt acknowledgment is made regarding his friend John Bjorlie, who is battling terminal prostate cancer, illustrating the power of friendship in difficult times. The...

Diana Zaya, the esteemed founder and CEO of Maverick Systems, engages in a profound discourse with host Bill Risser regarding the critical importance of agent retention in the real estate industry. At the forefront of this episode is the salient observation that retaining agents is significantly more feasible than recruiting new ones, a point that underscores the necessity for robust retention strategies. Zaya elucidates how her company employs data-driven methodologies to enhance coaching practices, thereby fostering better conversations and ultimately improving agent performance. The episode further explores the challenges faced by brokerages in navigating the complexities of data interpretation and application, which are pivotal in shaping effective recruitment and retention strategies. Through her insights, Zaya advocates for a consultative approach that balances technology with personalized support, thereby addressing the multifaceted needs of the real estate sector.Maverick Systems: Revolutionizing Real Estate Recruitment and RetentionIn a compelling episode of the Real Estate Sessions podcast, Bill Risser hosts Diana Zaya, the accomplished CEO and founder of Maverick Systems, leading a conversation that explores the intricacies of recruiting and retaining real estate agents. Zaya articulates the often-overlooked truth that retaining existing agents is significantly more cost-effective and manageable than the recruitment of new talent. She advocates for the implementation of robust retention strategies, primarily through coaching initiatives that leverage data analytics to facilitate targeted conversations and support for agents. Zaya's journey from her early days as a Chicagoland native to her entrepreneurial endeavors in the real estate sector provides a rich backdrop for her current work. She shares insights about the influence of her immigrant parents on her work ethic and ambitions, emphasizing the values of discipline and education that have shaped her professional trajectory. Coupled with her passion for data, these experiences laid the groundwork for the creation of Maverick Systems, which aims to modernize the recruitment and retention processes within the brokerage landscape. The discussion further delves into the functionality of Maverick Systems, highlighting its capability to analyze extensive datasets, offering brokers critical insights into agent performance, market dynamics, and potential areas for improvement. Zaya highlights the importance of fostering a positive organizational culture, noting that it is often the deciding factor for agents considering a change in brokerages. She concludes with a profound piece of advice for new agents: the necessity of crafting a business plan prior to obtaining their license, thereby ensuring they enter the industry with a clear roadmap for success. This episode not only sheds light on the challenges faced by real estate professionals but also offers actionable strategies for overcoming them.Takeaways: Diana Zaya emphasizes the critical importance of retention strategies, which are primarily achieved through effective coaching and data utilization. The podcast reveals that it is significantly easier to retain an agent than to recruit a new one, highlighting the importance of focusing on existing talent. Diana Zaya discusses how Maverick Systems provides over 70 data points on agents, enhancing decision-making processes for brokers and leaders. The conversation covers how culture plays a pivotal role in recruitment and retention, with agents prioritizing cultural fit over compensation. Diana shares insights on her journey from real estate to data analytics, demonstrating the value of adapting to industry shifts. The episode concludes with advice for new...

The primary focus of this podcast episode is the continuous journey of learning and adaptation within the real estate industry, as articulated by Richard McDonough. He emphasizes the necessity of embracing change and fostering relationships amidst the evolving landscape of real estate, highlighting his belief that agents must remain proactive and engaged. Richard shares insights from his unique career trajectory, which includes an extensive background in luxury yachts and competitive skiing, ultimately leading him to real estate. He reflects on the importance of leveraging technology and social media while maintaining authentic connections with clients. This conversation offers a profound exploration of the intersection between personal growth and professional success in the real estate sector.From Freestyle Skiing to Real Estate Success: Richard McDonough's JourneyThe dialogue unfolds as Richard McDonough, a seasoned real estate professional, shares his profound insights into the intricate dynamics of the real estate market, particularly in the picturesque setting of Stillwater, Minnesota. As a fourth-generation resident, Richard articulates the deep-rooted connections he has with the community, emphasizing the significance of relationships in real estate. He recounts his experiences, which range from competitive skiing to navigating the luxury yacht industry, illustrating how these diverse backgrounds have enriched his understanding of client relationships and market nuances. Richard's trajectory from luxury yachts to real estate exemplifies a journey underscored by adaptability and a commitment to continuous learning, vital traits in today's ever-evolving market landscape. He reflects on the importance of embracing technology, particularly social media and AI tools, as essential allies in enhancing client interactions and business efficiency. Richard's philosophy of being proactive rather than reactive in the real estate business resonates throughout the conversation, offering listeners not just a glimpse into his professional life but also practical advice for navigating their own paths in real estate.Takeaways: Continuous learning is paramount in real estate; one must constantly absorb new information and experiences. The essence of community engagement is vital in real estate, fostering lasting relationships is key to success. Real estate agents often overlook the significance of following up with clients after a sale, which can impact future business. Adapting to technological advancements, such as AI, can significantly enhance productivity and efficiency in real estate practices. Effective real estate practices should transcend mere transactions; they require a strategic business mindset and consistent effort. Balancing traditional relationships with modern technology is essential for navigating today's competitive real estate landscape. Links referenced in this episode:richard.mcdonough@lakesmn.comrichardmcdonough.comratethispodcast.com/recessions

Building a Better Real Estate Business: Insights from Mark ChoeyMark Choey emphasizes the critical importance for real estate agents to focus on converting leads into clients, as this is essential for their survival and success in the industry. With nearly 25 years of experience, he shares insights from his journey, including his time as a co-founder of Climb Real Estate, where he and his partner Chris Lim made significant strides in the San Francisco market. Mark's latest venture, HighNote IO, aims to provide agents with powerful tools to streamline their workflows and enhance their marketing efforts by consolidating all necessary materials into one easily shareable link. Throughout the conversation, Mark reflects on the unique characteristics of New Jersey, his educational background, and how his early experiences in tech shaped his approach to real estate. His advice to new agents centers on the necessity of establishing a clear niche and building a business strategy that leverages their strengths in the competitive real estate landscape.Mark Choey, co-founder of HighNote IO and former co-founder of Climb Real Estate, shares his journey from New Jersey to San Francisco and his evolution in the real estate industry. Choey emphasizes the critical role of agents in converting leads into clients, underscoring the pressure agents face to secure business for their livelihoods. Throughout the conversation, he reflects on his diverse upbringing in Bergen County, New Jersey, and how this shaped his work ethic and approach to challenges. The discussion also touches on Choey's background in technology and engineering, as well as his passion for creating solutions that empower real estate agents. As he unveils Highnote.io, he highlights the platform's mission to streamline the agent's workflow, providing tools that allow agents to present their services effectively and convert leads into clients seamlessly. The episode captures Choey's entrepreneurial spirit and his commitment to enhancing the real estate experience for both agents and clients.Takeaways: The highest priority for real estate agents is converting leads into clients daily. Mark Choey emphasizes the importance of having a focused niche in real estate. Technology plays a crucial role in modern real estate marketing and client engagement. Building a strong personal brand and showcasing client testimonials is essential for agents. Mark and Chris built their brokerage by capitalizing on emerging market opportunities in San Francisco. Highnote.io was developed to streamline the way agents present their value to clients. Links referenced in this episode:www.highnote.iowww.ratethispodcast.com/resessions

Navigating Real Estate with Authenticity: Insights from Chelsea PeitzChelsea Peitz emphasizes the transformative power of video communication in today's digital landscape, highlighting that consumers are increasingly expecting to see people on video to establish connections. With a background in clinical psychology, Chelsea shares her journey from aspiring therapist to a leading voice in real estate marketing and personal branding. She reflects on the evolution of social media and how platforms like Snapchat have influenced real-time communication, paving the way for a more authentic online presence. Throughout the conversation, she encourages new agents to define their unique value propositions and embrace personal branding as a cornerstone of their success. Chelsea's insights on the importance of sharing one's story resonate deeply, as she advocates for genuine connections in an increasingly digital world.Chelsea Peitz offers profound insights into the evolving landscape of real estate marketing, highlighting how video and social media have become indispensable tools for agents. The dialogue centers around the idea that consumer behavior is being conditioned for immediate engagement and visual stimulation, similar to the convenience provided by platforms like Amazon. Chelsea predicts that in the near future, not having a video presence will be met with skepticism, paralleling contemporary reactions to individuals without social media accounts. This perspective underscores the significance of adapting to digital communication channels in order to meet client expectations and foster deeper connections.Throughout the conversation, Chelsea shares her unique journey from her early aspirations in clinical psychology to becoming a prominent figure in real estate marketing. Her experiences navigating economic downturns shaped her understanding of the industry's challenges, driving her to embrace digital marketing strategies. By focusing on personal branding, Chelsea emphasizes the importance of identifying and articulating a unique value proposition that resonates with potential clients. She encourages agents to share their stories and experiences, fostering a sense of authenticity that can differentiate them in a competitive market.Moreover, the episode sheds light on Chelsea's involvement in the Snap Pack, a community of supportive peers that has significantly influenced her professional growth. The collaboration within this group exemplifies the power of networking and mentorship in the digital age. As Chelsea looks ahead to launching her educational programs with Jason Frazier, she aims to provide agents with comprehensive resources that cover various aspects of digital marketing. By instilling confidence and offering practical tools, Chelsea is determined to empower real estate professionals to thrive in today's fast-paced, visually-driven marketplace. This episode is a treasure trove of insights for anyone looking to leverage video and social media effectively in their real estate business.Takeaways: Chelsea Peitz emphasizes the importance of using video to communicate effectively in today's digital landscape. Consumer behavior is evolving, and people are increasingly expecting to see videos about others online. The shift from traditional marketing to digital platforms is essential for real estate professionals. Personal branding is crucial for success; understanding your unique value proposition helps attract the right clients. The rise of social media has changed how we connect and communicate in the business world. Chelsea encourages individuals to embrace vulnerability and authenticity when building their online presence. Links referenced in this episode:

Reflecting on 2024: Lessons from the Real Estate TrenchesSean Carpenter joins Bill Risser for the final episode of the Real Estate Sessions podcast in 2024, focusing on effective business planning for the upcoming year. They discuss the importance of reflecting on the past year to set meaningful goals and avoid the pitfalls of simply pursuing success without a clear direction. Carpenter emphasizes the need to be honest with oneself during the planning process, encouraging agents to evaluate their performance in key areas such as prospecting, time management, and client relationships. He introduces the concept of a "one, one, one" plan to enhance client engagement post-transaction, ensuring that agents stay connected and top-of-mind with their clients. As they look ahead to 2025, Carpenter reassures listeners that it's never too late to start planning and that focusing on activities rather than just results can lead to a fruitful year ahead.As the calendar year draws to a close, Sean Carpenter and Bill Risser engage in a meaningful discussion centered around business planning for real estate agents. Carpenter emphasizes the importance of reflection as agents prepare for a new year. Drawing on Stephen Covey's principles, he explains that understanding past performance is crucial for setting future goals. Agents are encouraged to evaluate their successes and challenges from the past year, creating a foundation from which to build their strategies for 2025. The conversation also highlights the significance of honest self-assessment, particularly in areas such as prospecting and time management. Carpenter shares practical insights on how agents can leverage technology and maintain a balance between old-school relationship-building and modern strategies, ensuring they remain competitive in a dynamic market. Risser and Carpenter also touch on the concept of life harmony, suggesting that instead of striving for an elusive work-life balance, agents should seek a harmonious integration of their professional and personal lives. This includes recognizing that the nature of real estate work requires a continuous engagement with clients, even when personal commitments arise. The discussion concludes with Carpenter advocating for a 'one one one plan'—a systematic approach to maintaining relationships with clients after closing a deal, which can significantly enhance repeat business and referrals. This episode serves as an insightful guide for real estate professionals looking to optimize their business planning and client engagement strategies heading into the new year.Takeaways: Reflecting on past performance is crucial for real estate agents to set effective goals for the upcoming year. Stephen Covey's principle of 'Begin with the End in Mind' emphasizes the importance of direction in business planning. Success isn't solely about increasing the number of deals; it can also mean providing better service and achieving work-life harmony. Implementing a 'one one one plan' can greatly enhance client relationships after closing a deal. Utilizing both traditional and modern technology is essential for real estate agents to thrive today. Creating a safe space for honest self-reflection helps agents accurately assess their performance and make necessary adjustments. Links referenced in this episode:carpscorner.net/therealestatesessionsratethispodcast.com/recessions

Mary-Anne Gillespie, CEO of Red Apple Coaching, shares her dynamic journey from homelessness to becoming a leading figure in real estate coaching. She emphasizes that less than 7% of realtors can excel in both sales and operations, highlighting the importance of having systems in place to support success. Mary-Anne's high-energy approach is evident as she discusses the necessity of investing in coaching and systems, urging new agents to prioritize these elements over chasing leads. Through her personal transformation, including her remarkable journey to becoming an Ironman athlete, she illustrates the power of resilience and the belief that anyone can overcome challenges to achieve their goals. This conversation is not just about real estate; it's a testament to the strength of the human spirit and the importance of believing in oneself.Engaging and insightful, the conversation between Mary-Anne Gillespie and Bill Risser dives into the multifaceted world of real estate, coaching, and personal transformation. Mary-Anne, the energetic CEO of Red Apple Coaching, articulates the struggles many realtors face, emphasizing that operational skills often don't come naturally to them. This episode shines a light on the necessity of developing a robust operational framework within real estate businesses. Mary-Anne advocates for agents to allocate a portion of their earnings to build effective systems, a crucial step that will help them streamline their processes and ultimately increase their revenue potential. With less than 7% of agents being adept in both sales and operations, her insights are both timely and actionable for aspiring realtors.The narrative shifts as Mary-Anne reflects on her dramatic personal journey from homelessness to competing in Ironman events. This transformation not only illustrates her resilience but also serves as a powerful metaphor for her coaching philosophy. Marianne believes that anyone can transcend their circumstances with the right mindset and support. Her story encourages listeners to confront their challenges and pursue their goals with tenacity. As she shares her experiences, it becomes clear that perseverance in the face of adversity is a recurring theme in her life, whether in her athletic pursuits or her approach to coaching other real estate professionals.Mary-Anne's passion for helping others is evident as she discusses the importance of mentorship. Her message is clear: investing in a coach can accelerate one's success in real estate. This episode is a motivational call to action for listeners, challenging them to invest in their growth and embrace the journey ahead. With a blend of practicality and inspiration, Marianne Gillespie's insights promise to resonate with anyone looking to make an impact in their personal and professional lives.Takeaways: Real estate agents often struggle with operations, and only about 7% can excel in both roles effectively. Mary-Anne's journey from homelessness to becoming a successful real estate coach highlights resilience and determination. Investing in systems and coaching is crucial for real estate agents to thrive in their careers. Understanding the importance of a solid foundation in business is essential to avoid eventual collapse. Mary-Anne emphasizes that every agent should take a day off each week to maintain balance. The key to success in real estate is to focus on high-value activities and delegate lesser tasks. Links referenced in this episode:redapplecoaching.caredapple_coaching

Breaking the Cycle: Bill Risser's Journey through Health ChallengesBill Risser shares a personal and reflective monologue in episode 405 of the Real Estate Sessions podcast, highlighting the importance of staying connected with clients in the real estate industry. Drawing on his own experiences with health challenges over the years, he discusses the six-year cycle of significant health events in his life and how these experiences have shaped his perspective. Bill emphasizes the critical nature of building relationships through effective communication and understanding client needs, rather than simply presenting products or services. He also provides updates on his friend John, who continues to inspire despite his own health struggles, and shares insights from his role at Fidelity National Financial, where he focuses on sales enablement. As the year comes to a close, Bill encourages listeners to prioritize connection and communication in their professional lives, ensuring that no client feels neglected.Bill Risser, the host of the Real Estate Sessions podcast, takes a reflective journey in episode 405, sharing personal anecdotes and insights from his career in real estate. With nearly 25 years of experience, Risser dives deep into his own life experiences, discussing a curious pattern of health challenges that have emerged every six years since 2006. This cycle began with a serious health scare from West Nile fever, followed by a colon cancer diagnosis in 2012, and most recently, the excision of malignant melanoma in 2024. Risser candidly shares how these experiences have shaped his perspective on life, resilience, and the importance of staying connected with loved ones and colleagues. Amidst these personal revelations, Risser also touches upon the significance of relationships in the real estate industry. He emphasizes the connection between realtors and their clients, underscoring the necessity of maintaining communication and offering value beyond transactions. Drawing from his current role in sales enablement at Fidelity National Financial, he articulates that success in real estate hinges on asking the right questions, understanding clients' needs, and nurturing those relationships over time. This insight resonates deeply, especially in light of the loyalty gap highlighted by the National Association of Realtors, where many clients fail to return to their original agents due to lack of ongoing engagement. Risser's reflections serve not only as personal storytelling but as a call to action for real estate professionals to prioritize client relationships.Takeaways: Bill Risser reflects on a six-year health cycle, sharing personal experiences with illness. The importance of asking the right questions to build relationships in real estate. Maintaining connections with clients is crucial for success in the real estate industry. Bill discusses his current role at Fidelity National Financial and its impact on sales. A personal update on Bill's friend John, who continues to fight cancer. Bill emphasizes that past clients should always be viewed as current clients to maintain relationships. Links referenced in this episode:ratethispodcast.com/resessionsJohn Bjorlie's Music Channel

Rachel Kilmer, a rising star in the real estate world, shares her journey from sports journalism to becoming a top agent at ReeceNichols Real Estate in Kansas City. With a background that includes a passion for sports and a knack for engaging content creation, Rachel highlights the importance of authenticity in marketing, especially through video. She emphasizes that if creating video content feels like a chore, agents should focus on their strengths instead. Rachel discusses her successful strategies, including leveraging social media to connect with clients, particularly those relocating to Kansas City. Her insights into the local culture, including the unique dynamics of Kansas City and its sports scene, provide a vibrant backdrop for her growing real estate career.Rachel Kilmer's multifaceted career journey from sports journalism to real estate is a compelling narrative of passion and perseverance. Rachel, who now thrives as a real estate agent with ReeceNichols in Kansas City, began her professional life aiming to become a social worker. However, her love for sports led her to a successful career in media, where she honed her skills as a sideline reporter. The episode explores how Rachel's sports background has not only shaped her career but also informed her unique approach to real estate marketing. Her transition during the pandemic, when she had her first child, highlights her desire for flexibility and personal fulfillment, prompting her to pivot into the real estate sector with determination.Throughout the discussion, Rachel reflects on the importance of mentorship and the value of joining a team, which played a crucial role in her successful transition to real estate. She credits her team's experienced members for guiding her through the industry's complexities, allowing her to minimize the learning curve significantly. Rachel's innovative marketing strategies, particularly her successful use of social media, have allowed her to connect with clients authentically and build a loyal following. She discusses how her TikTok presence has created a community around Kansas City, where she shares not only real estate insights but also local culture and sports enthusiasm, further solidifying her brand in the market.In addition to her personal successes, Rachel addresses the broader cultural dynamics of Kansas City, discussing local sports rivalries and community pride. Her passion for the city is evident as she highlights how these elements influence her work and interactions with clients. Rachel's approach to real estate transcends mere transactions; she emphasizes building relationships and understanding clients' needs, making her a standout agent in her field. As she continues to grow her business and explore new marketing avenues, Rachel's story serves as an inspiration for aspiring agents, showcasing the importance of authenticity, adaptability, and community engagement in achieving lasting success.Takeaways: If you feel pressured to create video content that doesn't excite you, it's best to avoid it altogether. Rachel Kilmer emphasizes the importance of enjoying your work in real estate, especially when it comes to marketing. Joining a supportive real estate team can significantly shorten the learning curve for new agents. Navigating the Kansas City metropolitan area can be confusing due to the state line that divides it. Rachel's transition from sports journalism to real estate showcases her adaptability and passion for connecting with people. Utilizing TikTok for real estate marketing has proven to be effective in reaching local audiences. Links referenced in this episode:rachtherealtorcasey.com

Matthew Rathbun emphasizes the critical need for real estate professionals to adapt to the evolving landscape shaped by consumer preferences and technological advancements, particularly in the face of AI and aggregator platforms like Zillow and Homes.com. With nearly 25 years in the industry, he shares insights on how agents can leverage these changes to better serve their clients and remain competitive. Rathbun discusses the importance of authenticity in building relationships and the necessity of embracing innovative tools to enhance productivity and client engagement. He also touches on the significance of education and continuous learning within real estate, advocating for agents to prioritize their personal and professional growth. This engaging conversation explores the intersection of technology, consumer behavior, and the future of real estate, offering invaluable advice for both new and seasoned agents alike.The episode offers a deep exploration of Rathbun's philosophy on leadership and service in the real estate industry. He articulates a compelling vision of what it means to be a leader in real estate, emphasizing the need for authenticity, empathy, and a commitment to community involvement. Rathbun's journey from a nursing home kitchen worker to a high-ranking real estate executive is a testament to his dedication to service and personal growth. He discusses the significant impact of mentoring and education within his brokerage, indicating that these elements are vital for fostering a supportive environment for agents. Rathbun's perspective on change—viewing it as an opportunity rather than a setback—provides valuable lessons for both new and experienced agents. He articulates a clear message: to succeed in real estate, one must not only adapt to new technologies but also cultivate genuine relationships and prioritize the well-being of clients, ultimately leading to a more fulfilling and successful career in the industry.Takeaways: Matthew Rathbun emphasizes that real estate agents must adapt to changes like AI to remain competitive. The importance of being authentic in personal branding is crucial for success in real estate. Consumers are increasingly turning to aggregators like Zillow and Homes.com for real estate information. Rathbun believes that AI can enhance the human touch in real estate transactions, not replace it. He advises agents to focus on meaningful connections with clients rather than just transactions. The real estate industry needs to improve its communication with consumers regarding its value. Links referenced in this episode:matthewrathbun.comratethispodcast.com/resessionsCompanies mentioned in this episode: Realtor Zillow Coldwell Banker Elite homes.com CoStar NAR REBI Evernote Apple Notes 1Password Canva Hootsuite Todoist Notion

Join Bill Risser as he revisits a compelling conversation with Stefan Swanepoel, a leading figure in the real estate industry, originally aired in August 2020. The episode delves deeply into Stefan's diverse background, including his journey from Kenya to becoming a prominent real estate consultant and author. Stefan shares insights on the challenges and opportunities facing the real estate market, emphasizing the importance of adaptability and strategic thinking. The discussion also highlights his passion for analyzing industry trends and the impact of external factors on real estate practices. This rewind offers valuable perspectives for anyone interested in understanding the dynamics of real estate and the importance of informed decision-making.Listeners are treated to an engaging and thought-provoking discussion with Stefan Swanepoel as Bill Risser revisits a pivotal episode of the Real Estate Sessions podcast. This rewind episode captures the essence of a transformative period in real estate, where Swanepoel discusses his extensive knowledge and insights into market trends and challenges that emerged during the COVID-19 pandemic. The conversation touches on his early life and career, revealing how his unique background enriched his understanding of the global markets. Swanepoel emphasizes the importance of leadership and strategic thinking in adapting to the rapidly changing real estate environment. He articulates a clear vision for the future, advocating for a collaborative approach among industry professionals to tackle emerging threats and capitalize on new opportunities. The episode not only provides a retrospective look at Swanepoel's influential work but also serves as a guide for real estate professionals seeking to thrive in an unpredictable landscape.Takeaways: Stefan Swanepoel shares his eclectic background from Kenya to Hong Kong and now Hawaii. The importance of setting clear goals and having a backup plan in real estate. T3 Sixty aims to provide top-tier consulting services, similar to McKinsey in the industry. Stefan emphasizes the value of objective analysis over emotional decision-making in business. He reflects on his early career in construction and how it shaped his passion for real estate. The Danger Report sparked significant discussions in the real estate community about industry challenges.

Don't Quit Before the Magic Happens: Megan's Inspiring StoryMegan Farrell Nelson's narrative intertwines personal and professional growth, illustrating the intricacies of navigating the real estate landscape while overcoming significant life challenges. Starting her journey in Scranton, Pennsylvania, Megan was initially on the path to becoming an educator. However, her life took a turn when she moved to North Carolina for a teaching job but quickly realized the limitations of her salary. Following her partner's suggestion, she pursued a real estate license, which opened doors to a new career that she had not initially considered. As she transitioned into this field, her enthusiasm was met with skepticism, but her teaching background allowed her to connect deeply with clients, helping them through one of the most significant financial decisions of their lives. The discussion also delves into the challenges of being a young agent in a field often dominated by more experienced professionals. Megan recounts her first year, where her optimism faced harsh realities, including a lack of support from some peers. Yet, through her determination and willingness to engage with the community, she began to carve out her niche. One of the notable strategies she employed was active participation in local events and causes, which not only helped her establish credibility but also fostered meaningful connections that became instrumental for her business. An essential part of Megan's journey involves her encounter with trauma and its aftermath. After being assaulted at a conference, she faced a difficult road to recovery, grappling with the stigma and victim-blaming that followed her disclosure. Her candid discussion about this experience sheds light on the importance of mental health and seeking support in times of crisis. Her journey of healing led her to develop new priorities, focusing on joy and balance in her life and work. Now, as a successful real estate agent and a mother, Megan embodies resilience and the belief that even the darkest moments can lead to profound personal growth and a renewed sense of purpose.Takeaways: Megan emphasized the importance of getting a real estate license to connect with people and build relationships. She shared her journey from teaching kindergarten to becoming a successful real estate agent in Florida. Megan highlighted the challenges of being the youngest agent in a competitive real estate environment. Her experience in education helped her understand how to explain complex real estate processes to clients. Megan's traumatic experience led her to prioritize self-care and mental health in her life and career. She encourages new agents to embrace video as a powerful tool for building trust and relationships.

Weathering Change: Julie Lawrence's Transition from News to Real EstateJulie Lawrence, a former meteorologist turned real estate agent, shares her unique journey in the real estate world on the Real Estate Sessions podcast. With nearly four years of experience at Berkshire Hathaway Home Services in Tampa Bay, Julie emphasizes the rewarding nature of helping clients transition to their new homes, particularly those escaping colder climates. She discusses her background growing up in the suburbs of Chicago and her decision to move to Florida for college, which ultimately led her to a career in real estate. The episode delves into the challenges and successes she has encountered in her new profession, highlighting the importance of perseverance and building a support network within the industry. Julie also touches on her passion for animal rescue, specifically her involvement with bulldogs, revealing the personal side of her life beyond real estate.Julie Lawrence, a dynamic real estate agent with Berkshire Hathaway Home Services in Tampa Bay, shares her unique journey from meteorology to real estate in a captivating conversation with host Bill Risser. With nearly three years in real estate, Julie reflects on how her background in weather reporting has equipped her with the skills to navigate the unpredictable nature of the housing market. She emphasizes the importance of helping clients transition, whether they are moving from cold climates to sunny Florida or selling their homes under challenging circumstances. Julie's insightful anecdotes reveal her passion for client relationships and the satisfaction she derives from witnessing their dreams come to fruition in their new homes.Through their discussion, Julie also opens up about the challenges new agents face in a competitive market. She advises aspiring realtors to give themselves time to build their careers, stressing that success often takes longer than anticipated and requires hard work and perseverance. Her experiences highlight the significance of mentorship within the industry, as she credits her supportive team at Berkshire Hathaway for fostering a collaborative environment where agents can learn from one another. Julie's story serves as an inspiring reminder that dedication and a willingness to learn can lead to fruitful careers in real estate.The episode also touches on Julie's personal life and her involvement in animal rescue, specifically her work with the Florida English Bulldog Rescue. She shares heartwarming stories about adopting her dog, Freddie, and the impact of animal advocacy on her life. By weaving together her professional and personal narratives, Julie illustrates how her passions intersect, making her a well-rounded and relatable figure in the real estate community. This episode not only showcases her journey but also emphasizes the broader themes of resilience, community, and the joy of helping others realize their dreams, making it a must-listen for anyone interested in real estate or personal growth.Takeaways: Julie Lawrence shares how her background in meteorology prepared her for a career in real estate. Moving from the suburbs of Chicago to Miami sparked Julie's desire to escape the cold. Her husband encouraged her to explore real estate, leading her to a fulfilling new career. Julie emphasizes the importance of persistence in real estate, as success takes time and effort. She highlights the emotional satisfaction of helping clients find their dream homes after moving to Florida. Julie discusses the challenges of selling homes in light of recent flooding and weather events. https://www.flbulldogrescue.com/

Jackie Semero Tate emphasizes the crucial role of relationships in the real estate industry, highlighting that agents are essentially small business owners. With over 20 years of experience, Jackie shares her journey from aspiring ballerina to successful realtor and coach. She discusses the importance of work-life balance, sharing her personal struggles and the transformative steps she took to prioritize her health and family while still thriving in her business. Jackie advocates for new agents to seek mentorship, arguing that guidance is essential for success in a challenging field. With insights on building authentic connections and fostering a service-oriented mindset, Jackie inspires agents to focus on the value they provide to their clients.Jackie Semero Tate, a distinguished real estate agent and coach, discusses her extensive journey in the industry, highlighting the importance of relationships in real estate success. With a background as a ballet dancer, Jackie draws parallels between her artistic roots and her current career, emphasizing how the discipline and creativity she developed through dance have contributed to her achievements. She also reflects on her personal challenges, including overcoming health issues that arose from the demands of her career. This shift in perspective led her to prioritize work-life balance, demonstrating that a successful career in real estate requires not just hard work, but also self-care and boundary-setting. Throughout the conversation, Jackie emphasizes that being a real estate agent is more than just a job; it's a career where one must own their business and understand the significance of nurturing client relationships. She shares her belief that new agents should focus on the value they bring to their clients, rather than solely on commission checks. By developing a genuine interest in serving clients and meeting their needs, agents can cultivate lasting relationships that lead to success. Jackie's insights serve as a reminder that in the fast-paced world of real estate, building connections is essential for growth and sustainability.The episode further explores the challenges faced by real estate professionals, particularly during economic downturns. Jackie candidly shares her experience during the 2008 financial crisis, where she faced significant personal and financial hurdles. This experience taught her the importance of resilience and the necessity of having a strong 'why' to motivate oneself through difficult times. Jackie advocates for mentorship in the industry, arguing that pairing new agents with experienced mentors can provide invaluable guidance and support. By fostering a culture of collaboration and knowledge-sharing, agents can enhance their skills and navigate the complexities of the real estate market more effectively. Overall, Jackie's story is one of perseverance, authenticity, and the power of relationships in transforming a career.Takeaways: Building strong relationships is essential for success as a real estate agent. New agents should prioritize mentorship and guidance from experienced professionals in the field. Work-life balance is crucial for sustaining a long-term career in real estate. Finding joy in helping clients achieve their dreams is the real reward of this profession. Establishing systems early in your career can help manage relationships effectively. Resilience is key; every agent will face challenges and must learn to adapt.

Matthew Rathbun shares insights on the evolving landscape of real estate, emphasizing the importance of adapting to consumer needs and technological advancements. He highlights how aggregators like Zillow and homes.com have filled gaps that the real estate industry neglected, urging agents to embrace change rather than resist it. With nearly 25 years of experience, Rathbun discusses his unique background in emergency medicine and law enforcement, which shaped his empathetic approach to real estate. He stresses the value of authenticity in building relationships with clients and the necessity of balancing personal and professional lives. This episode is a deep dive into how agents can leverage AI and other tools to enhance their business while maintaining a personal touch in their interactions.The conversation flows into the practical implications of AI in real estate, with Rathbun advocating for its integration as a tool rather than a replacement for personal interaction. He argues that while AI can streamline processes and improve efficiency, it cannot replicate the empathy and understanding that come from genuine human connection. Rathbun shares anecdotes from his career, illustrating how personal touches—like inviting children to participate in home-selling discussions—can differentiate agents in a crowded market. He underscores that the future of real estate hinges on agents' ability to embrace change, not merely as a challenge but as an opportunity to innovate their service offerings. This perspective is particularly relevant as the industry faces legal challenges and public scrutiny, urging agents to rethink their strategies and adapt to an increasingly digital consumer landscape.Takeaways: Matthew Rathbun emphasizes the importance of understanding consumer needs in the real estate industry. He believes that agents must adapt to technological changes, especially with the rise of AI. Rathbun argues that being authentic and relatable is crucial for real estate agents' success. The podcast discusses how homes.com is becoming a strong competitor in the real estate market. He highlights the vital role of continuous education and training for agents in today's market. Rathbun explains that change can be viewed as an opportunity rather than a threat. Links referenced in this episode:matthewrathbun.comhomes.comrealtor.comzillow.comnar.realtorrpr.realtorcanva.comhootsuite.comtodoist.comevernote.comapple.com

Debbi DiMaggio's journey through real estate is one of passion, adaptability, and dedication to excellence. Originating from Piedmont, California, she has built a formidable career in real estate alongside her husband, Adam, and their son, Chase. One of the core philosophies that drives the DiMaggio Beta Group is the idea that luxury is about the service provided, not just the price point. This ethos permeates their business practices, ensuring every client, whether a CEO or a school teacher, receives the same VIP treatment. Debbi's commitment to relationships and service excellence has not only led her to success in real estate but has inspired her to mentor and coach others in the industry. Her approach underscores the importance of treating everyone—clients, colleagues, and service providers—with respect and integrity, fostering a network of trust and collaboration. In her conversation with Bill Risser, Debbi shares insights into her background, her path to becoming a real estate agent, and how she overcame initial reluctance towards the industry. Despite growing up around real estate, she initially resisted following her father's footsteps. However, after exploring various career paths and realizing her desire for autonomy and meaningful work, she found her niche in real estate. Debbi's story is a testament to finding one's calling by aligning work with personal values and passions. Her success is also attributed to her involvement with the Corcoran Icon, a move that has expanded her reach and solidified her reputation in the luxury real estate market. Through her coaching and mentoring, Debbi emphasizes the significance of building authentic relationships and giving back to the community, a principle that has guided her throughout her career.Takeaways: Luxury is defined by the quality of service provided, not just by the price point. The East Bay area of Northern California, including Piedmont, offers diverse living experiences close to San Francisco. Debbi DiMaggio emphasizes the importance of treating everyone like a VIP, regardless of their job or status. Real estate is often not a first career choice, but it can align with personal passions and goals. Building strong relationships with colleagues and maintaining a supportive network are crucial for success in real estate. Debbi DiMaggio's journey into real estate was influenced by her desire to be her own boss and work in a field she was passionate about. The DiMaggio Beta Group treats every client with the same level of service, focusing on relationships and marketing. Debbi DiMaggio believes in positioning first-time buyers for success by deconstructing the real estate process and providing clear guidance. Community involvement and philanthropy are integral to Debbi's approach, allowing her to connect authentically with others.

Bill Risser's Real Estate Sessions podcast, which began in 2015, has grown remarkably over nine years, featuring nearly 400 episodes that delve into the stories of real estate professionals. Initially focused on how guests entered the real estate industry, the podcast has evolved to include in-depth interviews with established and emerging leaders. Bill Risser reflects on the history of the Real Estate Sessions podcast, which he has been hosting for nine years. He started the podcast to explore the stories and backgrounds of industry leaders and up-and-comers in the real estate world. Despite the challenges of producing the podcast, Bill Risser takes pride in his unique and evergreen content, highlighting the interesting backgrounds and advice shared by his guests over the years.

Michael LaFido, a seasoned professional with nearly 25 years of experience in the real estate business, has significantly impacted the luxury real estate market. With his competitive spirit honed from a background in college football, LaFido has become a leading specialist and author in the field. His book, "Secrets of Top Luxury Agents," released in May 2024, quickly became a bestseller, with 26 top Luxury Agents sharing their secrets to success. The book also offers over 200 tips for homeowners and over 110 for buyers from 26 top agents across more than 13 brokerages. LaFido highlights the book's value to agents, buyers, and sellers, emphasizing its extensive industry insights while championing diversity and inclusion through his active involvement in numerous real estate organizations.(00:01:16) Building Trust and Value through Collaboration(00:05:19) Luxury Real Estate Insights from Top Agents(00:10:27) Luxury Real Estate Marketing Techniques(00:17:23) Client-Centric Approach in Real Estate Industry(00:20:12) "Strategies for Securing Luxury Real Estate Clients"Title: Unveiling the Secrets of Luxury Real Estate StrategiesLuxury real estate is a whole different ball game compared to the regular housing market. It's all about trust, networking, and marketing to the right clientele. So, what better way to navigate this high-end world than by delving into the book 'Secrets of Top Luxury Agents' by Michael LaFido?Why is trust, network, and marketing important in dealing with high-end clients?Trust is the foundation of any successful relationship, especially when dealing with high-net-worth individuals in the luxury real estate market. Building trust with clients requires transparency, honesty, and integrity. Networking is equally crucial, as it allows you to connect with other professionals in the industry and gain access to exclusive listings and potential buyers. Marketing plays a significant role in showcasing luxury properties in the best light to attract the right clientele.How can real estate professionals benefit from reading 'Secrets of Top Luxury Agents'?Reading 'Secrets of Top Luxury Agents' provides real estate professionals with valuable insights and strategies to excel in the luxury market. From understanding the mindset of affluent clients to leveraging social media and technology for effective marketing, this book offers practical tips and actionable advice to help professionals elevate their game and achieve success in the competitive luxury real estate industry.Who is Michael LaFido and what insights does he offer in the book?Michael LaFido is a top-producing real estate agent and luxury marketing expert with over 20 years of experience in the industry. In 'Secrets of Top Luxury Agents,' LaFido shares his wealth of knowledge and expertise, including how to establish credibility with high-end clients, negotiate effectively, and create a memorable brand that sets you apart in the luxury market. With his proven strategies and insider tips, readers can learn from the best in the business and take their real estate career to the next level.Conclusion:In the world of luxury real estate, trust, networking, and marketing are essential components for success. By exploring the strategies and insights offered in 'Secrets of Top Luxury Agents' by Michael LaFido, real estate professionals can gain a competitive edge and thrive in the high-end market. So, why not pick up a copy of the book and unlock the secrets to success in luxury real estate? Share your thoughts and experiences with us - we'd love to hear from you!

Today, our guest spoke nationally about marketing for luxury properties and even created a luxury designation offered to interested realtors. Michael LaFido, a real estate consultant and top-producing realtor for the past twenty years, is joining us. Michael shares his insights into the high-end luxury market and how it has been crucial to his success.In this episode, join Michael and me as we discuss some of the secrets to getting into the luxury market and how Michael's background shaped his business decisions today. We also dive into Michael's luxury designation and some major myths about the luxury market!Top Takeaways: Michael LaFido's Advice for New Agents“You hang out with nine top producers; you are bound to be the tenth. Who's in your inner circle, who are you learning from?”“Who are you surrounding yourself with? What are you listening to? If you want to be a top producing agent, if you want to earn X amount of dollars, you have got to observe them. ““I tell real estate agents, grow your knowledge, and your confidence will grow. Grow your knowledge by listening to Bill's podcast, by listening to our podcast (Luxury Listing Specials), by reading books. You can be a student of the game.” – Michael LaFido [22:19]“My tagline in my consulting business and my home-selling business, it's not the market; it's the marketing. I believe that the agent's job is to position the home more effectively so more buyers can visually see themselves moving in and buying the home.” – Michael LaFido [23:42]Episode Highlights:[00:14] Intro[00:30] Meet Michael LaFido – The Luxury Real Estate Marketer[01:11] Born and Raised in the Chicago Area[01:49] Michael Jordan and the Cubs[03:46] Playing High School Sports[04:21] Playing College Football at Northern Michigan University[06:21] Different Mindset on Football Today[09:05] Becoming a Health and Physical Education Teacher[12:08] How Michael Got into Real Estate[14:27] Michael's Love of Inspiring and Educating Others[15:28] Driving Force in Getting into the Luxury Market[18:06] Luxury Designation[21:03] 5 Myths About the Luxury Market[23:42] The Importance of Positioning a Home[26:23] COVID-19's Impact on the Luxury Market[28:31] Michael's Advice for New Agents[29:26] Connect with Michael[30:12] Closing Thoughts[30:33] OutroFind | Bill RisserAt bill.risser@fnf.comOn TwitterOn FacebookOn Youtube Find | Michael LaFidoAt Michael@marketingluxurygroup.comOn Luxury Listing SpecialistOn Luxury Listing PodcastOn WebsiteOn Facebook RATE & SUBSCRIBE At Ratethispodcast.com/REsessionsOn

The Real Estate Sessions podcast, hosted by Bill Risser, offers a treasure trove of almost 400 episodes that delve into the journeys and strategies of prominent figures and rising stars in the real estate industry. Celebrated for its diverse voices and valuable insights, the podcast has become a go-to resource for those looking to understand the intricacies of the real estate world. Bill Risser, who recently transitioned to an internal role at Fidelity National Financial, brings a wealth of experience and a passion for real estate technology, supporting sales teams across multiple states. With a background of over 20 years in the industry, Bill enjoys the dynamic nature of his podcast, mixing interviews with monologue episodes where he shares his personal insights. He acknowledges the contributions of industry experts like Sean Carpenter, Anthony Malafronte, Sue Benson, Jeff Chalmers, Tiffany McQuaid, and Chelsea Pietz, encouraging his audience to follow them for further valuable content. Bill remains committed to providing helpful information to his listeners.

Description:In this podcast episode, Bill Risser and Russell Shaw delve into the fascinating world of real estate and career success. They explore the evolution of Phoenix real estate, from a small town to a bustling metropolis. Shaw's unconventional career path from selling life insurance to comedy and then real estate is also discussed. The concept of "carte blanche" is explored, emphasizing the importance of freedom and authority in one's career. Effective communication skills are highlighted as crucial for success in the industry. The evolution of real estate advertising is examined, with an emphasis on understanding consumer needs. The significance of systems and replicable success is also discussed, with insights from expert Gary Keller. Building trust and treating clients with respect are emphasized, and valuable resources for homeowners and real estate professionals are mentioned.Episode Outline:(00:00:00) The Evolution of Phoenix Real Estate(00:06:30) From Life Insurance to Comedy(00:13:02) The Power of Carte Blanche(00:20:07) The Importance of Communication in Real Estate(00:26:28) The Evolution of Effective Real Estate Advertising(00:33:35) Real Estate Success and Systems(00:40:48) Building Trust in Real Estate(00:47:36) No Hassle Listing00:00:00 - Russell ShawWell, it would be the ability to talk to people. It would be the ability to communicate to people. And it would be like if I said, what's the most important part of intelligence? Let's take it that way. It would be to have some idea of what's going on with the other person.00:00:24 - Bill RisserYou're listening to the Real Estate Sessions podcast. And I'm your host, Bill Risser, executive Vice President, Strategic Partnerships with RateMyAgent, a digital marketing platform designed to help great agents harness the power of verified reviews. For more information, head on over to Ratemyagent.com. Listen in as I interview industry leaders and get their stories and journeys to the world of real estate. Hi, everybody. Welcome to episode 360 of the Real Estate Sessions podcast. As always, thank you so much for tuning in. Thank you so much for telling a friend today I have a real treat for you. We are headed to Phoenix, Arizona, where we are going to be talking to one of the legends of Phoenix real estate, some might say The Godfather, just a huge figure in Phoenix real estate. I'm talking about Russell Shaw. Russell is with Realty, one group. When I first moved to Phoenix, he was bigger than life. You're going to see that as we get into the conversations. The phrase I'm applying for a job is something that if you were in Phoenix in the early two thousand s, you heard it over and over and over. Just an amazing guy. Let's get this thing started. Russ, welcome to the podcast.00:01:34 - Russell ShawThank you so much, Bill. I appreciate you having me on.00:01:38 - Bill RisserI've been remiss in waiting this long to have you on here. I just introduced you as the legend of Phoenix real estate and some of the great things you've done and the fact that I first moved to Phoenix in 2000 and my mornings were greeted just about every morning watching the news with I'm applying for a job. We're going to talk about that shortly, but first I'd like to start at the beginning.00:02:06 - Russell ShawSure.00:02:06 - Bill RisserRush, you're a native phoenician. There are very few of you floating around.00:02:10 - Russell ShawWell, yeah, I was born in Phoenix, lived in Phoenix all my life.00:02:14 - Bill RisserLet's talk about that. Let's talk about, first of all, some of the changes.00:02:20 - Russell ShawOh my God. Like when...

Dani Vanderboegh, the Service Editor at Inman, is a dynamic force in real estate journalism, deftly managing content to make industry news accessible and valuable for readers. With nearly a decade of experience at Inman and a unique personal journey marked by resilience, she brings a distinctive perspective to her work, particularly through her contributions to the "Real Tea" project. Vanderboegh finds joy in exploring the intersection of real estate and reality TV, appreciating the lighter yet equally important topics this project allows her to discuss. She underscores the significance of creating engaging, trustworthy content and effectively promoting it on social media to establish a realtor's credibility and expertise.Time Stamps(00:00:14) Curating Practical Real Estate Insights for Readers(00:09:23) Resilience and Triumph: Danny's Recovery Journey(00:11:58) Achievements and Resilience: Life Beyond Limits(00:13:28) Transformation from Archaeology to Journalism Success(00:25:54) Real Estate Reporting Obligations(00:29:36) Tailored Support: Local Associations in Real Estate(00:32:15) TV Personalities in Real Estate Business Dynamics

Annette Anthony, the vice president of technology engagement for Exit Realty, is a seasoned expert with over 15 years in the real estate industry. Known for her hands-on approach and energetic demeanor, Annette is particularly passionate about video communication as a means to connect and build relationships. She believes that videos can convey emotions and messages more effectively than traditional communication methods, and she is dedicated to helping agents overcome their fear of video by providing guidance, accountability, and encouragement. Annette's focus on the personal touch and human connection in video communication underscores her commitment to empowering real estate professionals to engage confidently and authentically with their audiences.

Kurt Uhlir is a man of many talents with an extensive tech and entrepreneurship background and unconventional experiences in high-angle rescue operations, scuba diving, and stunt work. As he transitioned to real estate, he brought a wealth of knowledge and skills, such as spatial data analysis, website creation, gaming, and targeted advertising, giving him a unique approach to the industry. Uhlir's perspective on transitioning to real estate revolves around the idea that agents should see themselves as representatives of brokerage and independent business entities. He underscores the importance of agents owning their website, a central hub for their marketing efforts. Furthermore, he highlights the significance of maintaining a clean database of contacts and the value of past clients and referrals. His experiences have shaped his belief that agents should take control of their marketing strategies and prioritize building their personal brand in the real estate industry.(00:01:47) Early Exposure to Tech through Family Involvement(00:06:00) Alligator Handling and Stunt Experience Mirrored(00:14:30) Revolutionizing Real Estate with Spatial Data Technology(00:15:51) Standardizing Data for Real Estate Success(00:20:30) "Real Estate Transition: Unique Marketing Insights"(00:25:46) Modern Search Tools on Agent Websites(00:35:14) Maximizing Agent Success Through Personal WebsitesTranscript00:00:00 - Bill RisserHi, everybody. Welcome to another Real Estate Sessions Rewind. This week we're going back to March of 2023 with marketing expert Kurt Uhlir, as well as some expertise in some other areas, which I'll save for the introduction. So enjoy.00:00:15 - Kurt UhlirBut if it's your business, do you have a site with technology that you control that that is the focal point for anything else that you do marketing wise, whether you're great with email and KVcore or follow up boss or you're wonderful on TikTok or social like, when those algorithms change, when Google spam filters change, have you trained your audience to come find you on kurtulur.com? And that's that second big thing, because then it doesn't matter where you choose to invest in marketing, you have a central hub that everything focuses back to.00:00:47 - Bill RisserYou're listening to the real estate sessions, and I'm your host, Bill Risser. With nearly 25 years in the real estate business, I love to interview industry leaders, up and comers, and really anyone with a story to tell. It's the stories that led my guests to a career in the real estate world that drives me into my 9th year and nearly 400 episodes of the podcast. And now, I hope you enjoy the next journey. Hi, everybody. Welcome to episode 348 of the Real Estate Sessions podcast. As always, thank you so much for tuning in. Thank you so much for telling a friend. Today. We're going to have a lot of fun. Today we are talking to Kurt Uhlir. This guy did a lot of things prior to the world of real estate, including stuntman scuba rescue and high angle rescue. And he's a certified alligator handler. Yes. That's the first time I've ever mentioned that phrase on the real estate sessions podcast. So you want to listen in? Let's get this thing started. Kurt, welcome to the podcast.00:01:45 - Kurt UhlirHey, thanks for having me, Bill.00:01:47 - Bill RisserWell, look, most of my listeners know that I like to start at the beginning. I really, I am fascinated where people come from, how they got to be where they're at. And so the easiest way to start with that is, is your childhood. And I'm going to go, I'm going to ask you, looking at some of the things I could. In my research, I found out that it seems like you were preordained to have a life in tech and entrepreneurship. Let's talk about that. Your parents, I think your father was early on in this game,...

Craig Grant is a distinguished speaker who has expertise in the impact of artificial intelligence (AI) on the real estate sector, among other things. Grant's insights, which are specialized in fact-checking and legal compliance in AI-generated content, result from his nationwide exposure and participation in high-profile events such as the High-Tech and High-Touch Summit. Grant's perspective on AI's influence on real estate encompasses a transformative shift, believing it will revolutionize every facet of the industry, including communication, marketing, property search, and transaction processes. His unique viewpoint is shaped by his conviction that AI will give birth to a new era of super realtors leveraging AI tools for enhanced customer service and communication. He perceives AI as a game-changer that will streamline transaction processes, bolster security, and minimize human intervention in contracts and underwriting, making the entire real estate transaction more efficient and secure.TIME STAMPS(00:03:07) Risk Mitigation in Evolving Artificial Intelligence(00:06:46) Tailored AI Platforms Enhancing Specific Tasks Functionality(00:13:09) Ensuring Compliance in AI-Generated Realtor Content(00:17:23) AI-Driven Video Creation and Editing Innovations(00:22:27) Enhancing Real Estate Transactions with AIACTIONABLE INSIGHTS- Implement safeguards to mitigate potential risks of AI technology- Choose AI platforms tailored for specific tasks to enhance productivity- Verify information pulled by AI databases before using it for marketing materials- Utilize AI tools like Descript for video content creation and editing- Leverage AI tools in real estate to streamline transactions and improve customer service

Alicia Berruti is a seasoned professional in the real estate industry, having spent more than eight years at Bomb Bomb before transitioning to Fidelity National Financial as the Director of Agent Engagement. Alicia believes the real estate industry has a substantial opportunity to rebuild consumer trust, especially in light of the ongoing commission lawsuits. Her perspective is shaped by her experience in the industry and the belief that real estate agents can demonstrate their value and protect consumers throughout the real estate process. This viewpoint suggests a proactive approach, with agents showing up stronger and emphasizing their professional value to regain trust rather than focusing on the negative aspects of the lawsuits. Alicia's experiences and her current role in fostering trust and transparency in real estate through innovative product design greatly contribute to her perspective.In a recent episode of 'The Real Estate Sessions' podcast hosted by Bill Risser, Alicia Berruti shared insightful tips on rebuilding consumer trust in the real estate industry. Drawing from her experiences at Bomb Bomb, Alicia highlighted the significance of providing value and excellent service to clients to enhance industry relationships and trust. Here are three key takeaways from the episode:1. **Show Your Value**: Alicia emphasized the importance of demonstrating value as a means to regain consumer trust amidst commission lawsuits. By showcasing the unique services and expertise agents bring to the table, they can establish credibility and rebuild confidence in the industry.2. **Prioritize Relationships**: Alicia spoke about the lasting relationships she built within the real estate community, underscoring the value of connections in fostering trust and mutual respect. By nurturing professional relationships, agents can create a supportive network that benefits both clients and industry peers.3. **Provide Tools and Resources**: Offering tools for home management and maintenance can be a valuable resource for potential buyers and sellers. By equipping clients with practical resources, agents not only add value to their services but also demonstrate a commitment to supporting clients beyond transactions.Alicia encapsulated her perspective with a powerful quote, "Provide value and abundance will follow." This mantra underscores the principle that by prioritizing client needs and delivering exceptional service, agents can cultivate meaningful relationships, establish trust, and ultimately achieve success in the real estate industry.

Sharran Srivatsaa, President of REAL Brokerage, LLC, is a distinguished real estate entrepreneur and advocate for employee ownership, who has a unique perspective shaped by his personal journey from India. His perspective on real estate entrepreneurship, mindset, and employee ownership is deeply rooted in the power of partnership and collaboration, as evidenced by his strong alignment with Tamir, the founder of REAL. Sharran believes in creating a career-based financial incentive system for agents, rather than solely focusing on sales, to foster a deeper bond between the company and its partners. This approach, he believes, can lead to long-term success and loyalty. His experiences and the influence of his extraordinary parents have shaped this perspective, making him a strong advocate for a coachable mindset and personal growth. Join Bill Risser and Sharran Srivaatsa on this episode of The Real Estate Sessions podcast to delve deeper into these insightful perspectives.Guest BioSharran Srivatsaa is a real estate entrepreneur and advocate for employee ownership, with a strong focus on mindset and personal growth. Born in India, Sharran's journey to success was not without its challenges. He faced ridicule and bullying, but he persevered and developed a coachable mindset. Sharran's willingness to learn and seek guidance has been instrumental in his achievements. He credits his extraordinary parents for shaping his exceptional outlook on life. With a deep appreciation for the effort and commitment required to succeed, Sharran is dedicated to sharing his knowledge and experiences with others, creating a positive impact in the world of real estate entrepreneurship.Connect with Sharranwww.instagram.com/sharransrivatsaahttps://www.linkedin.com/in/sharran/Business School PodcastTime Stamped Outline(00:00:00) Inside the Minds of Real Estate Leaders(00:06:03) Sharran's journey from India to Wall Street(00:13:52) The Power of Minimalism and Efficiency(00:19:08) Business School: A Catalyst for Career Transformation(00:23:57) The Power of Continuous Skill Development(00:27:58) Transforming a Small Operation into a Thriving Empire(00:34:00) ESOP Model: Sharing Rewards for Team Success(00:38:06) Prioritizing and Achieving Greatness in Life(00:42:52) The Transformative Power of Mindset(00:47:50) REAL's Innovation in the Real Estate IndustryDetailed Outline00:00:00 - Real Estate Sessions podcastThe Real Estate Sessions podcast, hosted by Bill, offers listeners an inside look into the world of real estate through interviews with industry leaders. In episode 370, Bill sits down with Sharran, the president of Real Brokerage LLC, to discuss his experiences and insights in the field. Sharran emphasizes the importance of mindset, stating that "the problem is not the problem, the problem is how you think about the problem." He also highlights the mission of REAL Brokerage LLC, which is to serve and work for their agents. The podcast provides a platform for industry professionals to share their stories and journeys, offering valuable insights and inspiration to listeners. With a focus on real estate leaders and their perspectives, the Real Estate Sessions podcast is a must-listen for anyone interested in the industry.00:06:03 - Tennis careerSharran's tennis career began at a young age when his parents saw his potential for a brighter future. Encouraged to pursue an individual sport, tennis became his path to...

Ron Shuffield is a respected figure in the business industry, recognized for his contributions as the founder of the Beacon Council and his leadership roles at the Chamber of Commerce and the Coral Gables Community Foundation. He views his career journey as a continuous learning experience, underlining the importance of mentorship, aligning with individuals of integrity, and the transformative power of personal growth within the industry. Shuffield's perspective has been shaped by his commitment to ethical business practices, such as trust, integrity, and longevity, and his belief in engaging in community roles. His guiding principle revolves around having respect and maintaining grounded values, ensuring that his team supports the company's core principles. Consequently, his approach highlights the importance of continuous learning, ethical conduct, and community involvement in building a long-lasting and successful career.Transcript00:00:00 - Bill RisserHi, everybody. Welcome to another real estate sessions rewind episode as I continue my spring break. This break is nearly finished, and we will soon be back.00:00:08 - Ron ShuffieldI don't know if I ever asked for business. It just comes to us because our associates are very active in whatever they're doing in the community, too. When people come to work for us, I say, you know, get involved in something you like doing, something that benefits the community.00:00:26 - Bill RisserYou're listening to the real estate sessions, and I'm your host, Bill Risser. With nearly 25 years in the real estate business, I love interview industry leaders, up and comers, and really anyone with a story to tell. It's the stories that led my guests to a career in the real estate world that drives me into my 9th year and nearly 400 episodes of the podcast. And now, I hope you enjoy the next journey. Hi, everybody. Welcome to episode 354 of the Real Estate Sessions podcast. Thank you so much for tuning in. Thank you so much for telling a friend, as I always say. And today we're going to have a lot of fun. I am talking to Ron Sheffield. Ron is the CEO and president of the Berkshire Hathaway Home Services EWM Realty operation in Miami. We'll say South Florida. I met Ron with our CEO when Michael Davey was out here traveling through Florida, just kind of getting a sense of the Florida market for an australian. It was unique to be able to experience that. Ron was kind enough to have lunch with us, and, boy, I could tell just how during that conversation, he was somebody I had to talk to. It's somebody's story I had to get. So I'm really excited to get this thing started. Ron, welcome to the podcast.00:01:36 - Ron ShuffieldYeah, thank you, Bill. It's good to be here. Yeah.00:01:38 - Bill RisserYou know, you and I met about a month ago or so, maybe a little longer down in your neck of the woods, Coral Gables area. We had a really nice lunch with Nina Fabri from the Berkshire Hathaway Home Services company. Right?00:01:50 - Ron ShuffieldYes, absolutely. Absolutely. Fun day with you guys.00:01:52 - Bill RisserIt was really fun to talk to you and learn about, really, the unique space that the Miami real estate market is. And we're going to talk more about that. But first, I always start the podcast with where everything started for Ron. Now, I'm pretty sure, uh, and most people probably could tell that that accent's probably not a south Florida native, right? So far, so good. Yeah.00:02:16 - Ron ShuffieldI grew up in New York City.00:02:19 - Bill RisserSo let's go with where you grew up and and how long. How long before you made the move down here?00:02:25 - Ron ShuffieldSure. Well, I grew up in Tennessee and still the fifth largest

In the latest Real Estate Sessions Rewind episode of 'The Real Estate Sessions,' Episode 365 is this week as host Bill Risser sat down with Luke Carl, a former rock and roll bar owner who transitioned into real estate investing. Luke's journey into real estate was influenced by his family background in construction and his desire to be closer to his wife's family, leading him to invest in various markets and adapt to changing conditions in the industry.During the episode, Luke shared some valuable insights and tips for finding success in real estate investing:1. **Patience and Hard Work:** Luke emphasized the importance of patience, hard work, and hustle in achieving success in real estate investment. He highlighted the need to slow down and put in the effort to see results.2. **Targeting High Demand Markets:** Luke's strategy involves targeting towns with high vacation demand but low permanent residency rates for his successful short-term rental business. By understanding market dynamics, he has been able to maximize his returns in these areas.3. **Responsive Client Service:** Luke stressed the importance of being responsive to clients and building strong relationships in the industry. He believes that being available and attentive to clients' needs can set you apart in the competitive real estate market.

OVERVIEWRichard McDonough is a renowned real estate agent in Stillwater, Minnesota, who has built a strong reputation in the industry through his dedication to continuous learning and effective use of social media and technology. His perspective on the real estate market in Stillwater is overwhelmingly positive, shaped by his experiences and deep appreciation for the town. He views Stillwater as a beautiful small town with a strong sense of community, excellent schools, and a variety of activities, making it an attractive place for many people to move to. His admiration for the town is further reinforced by its consistent recognition as one of the best small towns in America. This appreciation, combined with his commitment to building relationships within the industry, has significantly contributed to his success, as evidenced by his remarkable growth in 2012 GCI from $79,000 to $485,000 in just one year.TIMESTAMPS(00:05:17) Desirable Real Estate in Scenic Stillwater(00:16:29) Luxury yacht crew life and career transition(00:24:11) From Yachting to Real Estate: Embracing Change(00:28:03) Collaboration and Communication in Real Estate(00:31:18) Maximizing Lead Generation with Google Business(00:36:42) Stillwater: A Small Town with High Home Prices(00:41:22) Enhancing credibility and effectiveness through accurate real estate dataOVERVIEWReal estate in Stillwater, Minnesota offers a unique blend of small-town charm and access to major corporations, making it an attractive place to live. In a recent episode of "The Real Estate Sessions" podcast, host Bill Risser interviewed Richard McDonough, a successful real estate agent in the area, who shared insights into the local market and the challenges and opportunities it presents.Located in the St. Croix Valley, Stillwater is not just a suburb but a beautiful small town with a strong sense of community. It is home to Anderson Windows, one of the world's leading window manufacturers, and is in close proximity to other major corporations like 3M, Target, and Medtronic. This combination of small-town atmosphere and employment opportunities makes Stillwater an appealing place for both residents and businesses.One of the interesting aspects of the Stillwater real estate market, as McDonough pointed out, is that many residents have deep roots in the area. Generational homes are common, with houses being passed down within families. This means that a significant portion of McDonough's business comes from people moving into the area, attracted by the sense of community, excellent schools, and the variety of activities available.The St. Croix River, which flows through Stillwater, adds to the town's appeal. It is one of the narrowest national parks in the country and was one of the first two rivers designated as a national scenic waterway. The river offers protection and scenic beauty, making Stillwater consistently recognized as one of the best small towns in America.However, the real estate market in Stillwater is not without its challenges. McDonough highlighted the competitiveness of the industry, which can lead to inventory problems. To address this, he emphasized the importance of collaboration, information sharing, and effective communication among real estate agents and companies within the marketplace. By working together and helping each other, the real estate community can make the process smoother for everyone involved.McDonough also stressed the need for real estate agents to treat their profession as a business from day one. Many agents focus solely on transactions and wait for the phone to ring, rather than planning for their future. He compared being a real estate agent to owning a franchise, where keeping the doors open and actively seeking opportunities are

Jacki Semerau Tait is a seasoned real estate agent with Realty One Group, boasting over 20 years of experience in the industry. Her perspective on the real estate career and work-life balance in Flagstaff, Arizona is shaped by her love for the area and her emphasis on building relationships. She cherishes the beauty and diversity of northern Arizona and finds fulfillment in helping clients achieve their dreams, whether it's finding a second home or assisting with the sale of a forever home due to a job opportunity. Her journey, including challenges such as having to short sell her own house in 2008, has led her to value work-life balance and build a supportive team around her. Join Bill Risser and Jacki Semerau Tait as they delve deeper into these topics on this episode of The Real Estate Sessions podcast.QUOTES(00:00:00) "I think everything is relationships. I think if you're a small business owner, which as a real estate agent, you are a small business owner. And that's the first thing that any new agent needs to understand. This is not a job, this is a career. This is where you own your business. And if you're a small business owner, relationships are everything." - Jacki Semerau Tait(00:04:57) "I think the thing that people need to know is in northern Arizona, you do get four seasons, especially in the Flagstaff area. In Flagstaff, where it's 7000ft, so we have the same type of climate as what people typically associate with Denver, Colorado. And I think a lot of people forget that when they think Arizona, they think dry heat, 120 degrees, saguaro cactus. That's what they think. But no, we've got the Ponderosa Pines, the four seasons. Last year we had a brutal winter and had record breaking snow, 180 plus inches. So, yeah, that's what you need to know. And here's the thing. It's beautiful in northern Arizona. Once you get up north to about the 3000 foot level, there's so much to do, there's so much diversity. You've got the red rocks of Sedona, you have the old mining town in Jerome, you've got the pines and the snow up in Flagstaff. So there's a lot to see and do and it's beautiful." - Jacki Semerau Tait(00:11:03) "I fell in love with the process of real estate. I just fell in love, which is very odd because I'm a creative. And so for me to really grab onto the legalities and the intricacies, but to me, all these pieces that you have to put together, it's kind of like putting together a puzzle. And when you do it well, you get a great outcome. And it intrigued me." - Jacki Semerau Tait(00:18:00) "I became far more successful in my business by cutting down the amount of time that I made myself available to my business." - Jacki Semerau Tait(00:22:38) "Well, Bill, I'll tell you, the one thing that we all have in common as human beings is that we will face adversity. And I know that right now our society is trying to tell us like, hey, if you set up everything right, you can be safe and you can be secure and don't risk anything. Just stay safe. Stay safe. And that seems to be the messaging from our society at large. But honestly, you got to put some risk out there. No risk, no reward. The bigger the risk, potentially, the bigger the reward, but the bigger you can fall." - Jacki Semerau Tait(00:32:52) "Get a mentor. Get a mentor. It is that simple. Honestly, I think it's a disservice to new agents that it's not a requirement." - Jacki Semerau TaitLINKSJacki's Facebook group Jacki's Facebook page @jacki.semerau.tait on Instagram @homewithjacki on Twitter

Brad Filliponi, co-founder of Boxbrownie.com, is a passionate and service-oriented professional who has made a significant impact in the real estate photography industry in Queensland, Australia. Brad believes in making real estate photography more accessible and convenient for agents, emphasizing the use of phone cameras as "the best camera is the one you've always got on you." His perspective is shaped by his personal experience in the real estate industry and his desire to create a tool that would allow him to step away from being behind the camera. He views Boxbrownie.com as a technological solution for agents who may struggle to find professional photographers or are constrained by time. Join Bill Risser and Brad Filliponi on this episode of The Real Estate Sessions podcast to learn more about how Boxbrownie.com is revolutionizing real estate photography.Quick Quotes(00:06:23) "I think life's a bit more fun when you're sideways." - Brad Filliponi(00:09:15) "I really feel that I know personally I've done the whole loop so for me to come and be called a disruptor I feel no one probably has earned that respect more than myself or people like me if you know what I mean. Like a one trick pony. I've been doing this forever and this was like a dream for me to almost get off the tools bill." - Brad Filliponi(00:17:27) "But right here, right now, it is not up to scratch. There's numerous reasons I won't get into it, but it's not as good as the real thing yet. It will get better. And when it's better, we'll be offering it. You watch." - Brad Filliponi(00:28:40) "It honestly turns your smartphone into a secret weapon. It's DSLR, professional quality." - Brad Filliponi(00:34:00) "I think your listings are your online presence. They're like your window card to the world. So much like having a beautiful suit and a clean car. I think having beautiful looking marketing is another step towards selling a home and then getting other listing as well. So I think it's all those little 1% mate that all add up, doesn't it? Education and doing what you say and just delivering on what you do I think is a big thing too." - Brad Filliponi(00:36:43) "The real estate industry has been very kind to, you know, it's great to be able to give back and I think the universe always gives back in marvelous ways. So whatever I can do, I'm just here to help." - Brad FilliponiDETAILED OUTLINE00:02:21 - Queensland, AustraliaQueensland, Australia is a stunning destination known for its beautiful beaches and sunny climate. Brad, a resident of Queensland, compares it to the Californian coast and describes it as God's country. With temperatures reaching around 28 degrees Celsius (82 degrees Fahrenheit), Queensland offers perfect weather for outdoor activities year-round. The Sunshine Coast, where Brad resides, enjoys sunshine for at least 300 days a year. While there are occasional box and blue jellyfish in the waters, Queensland's dry heat makes it a comfortable place to enjoy the outdoors. Overall, Queensland is a paradise for beach lovers and outdoor enthusiasts.00:06:12 - Outdoor AdventuresBrad Filliponi, co-founder of Boxbrownie.com, is a lover of outdoor adventures. He enjoys camping and has introduced his family to the joys of outdoor living. Brad embraces a wild side, enjoying activities that get his heart pumping, such as wakeboarding and wake surfing. He also appreciates the tranquility of nature, often taking leisurely strolls through the forest or exploring the nearby mountains in Queensland, Australia. Brad's love for outdoor adventures is a testament to his belief that life is more fun when experiencing the excitement that nature has to offer.00:07:36 - Real Estate PhotographyBrad, a real estate photography enthusiast, has nearly 20 years of...

Craig Grant is a renowned figure in the real estate industry, particularly recognized for his proficiency in real estate technology. He has significantly influenced real estate technology in Florida, leveraging his background in website development and his creation of the Real Estate Tech Institute website to educate agents on technology. His innovative and collaborative approach to education in the real estate industry, coupled with his instrumental role in introducing MLS data feeds and public MLS websites, has revolutionized the industry. Craig's perspective is centered on providing engaging and innovative educational experiences and using technology to enhance efficiency and effectiveness in the industry. Join Bill Risser and Craig Grant on this episode of The Real Estate Sessions podcast to learn more about Craig's influence on real estate technology in Florida.(00:03:08) Florida: Embracing Independence and Vibrant Energy(00:04:56) Craig Grant's Curiosity-Driven Journey into Technology(00:10:07) Craig Grant's Journey from Newspaper Intern to Real Estate Innovator(00:12:05) Transforming Businesses with Innovative Website Development(00:16:19) Becoming a Tech-Savvy Real Estate Expert(00:21:47) Collaborative Learning Experiences for Realtors(00:24:54) AI and Lawsuits: Agents' Concerns in 2024Quotes (00:00:08) "I think a lot of realtors are kind of done with that educational experience. Like, they don't want to sit there and hear a four hour lecture in a slide deck presentation. Right? They want something different. They want something a little more innovative and more collaborative, like, you know, engaging. And to me, that's what bar camps really are." - Craig Grant(00:13:58) "I was warning them in the late 90s, early 2000s that they're going to about to be cannibalized by the Internet and they didn't see it happening." - Craig Grant(00:17:00) "And to me any good? Not just like somebody who wants to be an expert in the field, but if you really want to excel in whatever you do, you have to be a lifelong learner and a sponge to me." - Craig Grant(00:30:12) "To me, reconnecting and reconnecting with your sphere, if you're not doing it, is to me what they should be focusing on. And it can't just be, I'm going to automate an email four times a year to you. There's got to be real life touches and actual care and customer service if you expect to get repeat business out of your sphere, because the more and more time goes on, people are just getting less and less loyal." - Craig Grant(00:31:27) "I believe one of the biggest reasons why we have such a high failure rate in this industry is that most realtors come into the business without a true business and marketing background and they don't do the due diligence to build out a marketing plan to create a brand, to understand budgeting and financing and everything." - Craig GrantDetailed Outline00:03:08 - FloridaFlorida is a popular destination for individuals and families seeking a vibrant and unique lifestyle. Craig Grant, a long-time resident, highlights the close-knit community and strong sense of independence that Floridians possess. He emphasizes that Florida is a place where people can march to their own beat and do things their own way, without feeling the need to conform to societal norms. Despite stereotypes, Grant emphasizes that not all Floridians fit the infamous "Florida man" headlines. With its diverse population and mix of retirees and individuals seeking a fresh start, Florida exudes a unique and vibrant energy. In addition, Florida is home to various bar camps, providing a refreshing and collaborative educational experience for realtors. Overall, Florida's independent spirit, diverse population, and vibrant energy make it a captivating place

Thad Wong and Mike Golden, co-founders and co-CEOs of @Properties, bring a wealth of experience from their diverse backgrounds in real estate and consulting. Wong, a seasoned professional with over 25 years in the industry, and Golden, a Boston native with a knack for solving contract-to-closing challenges, both emphasize the importance of workplace culture and relationships in business success. Wong believes that a supportive and inspiring office environment is crucial, attributing much of the company's success to its strong culture and relationships. Similarly, Golden values workplace culture and relationships as key elements for business success, highlighting their efforts to support and connect with their agents during market downturns. Join Bill Risser as he delves deeper into these perspectives with Thad Wong and Mike Golden on this episode of The Real Estate Sessions podcast.Quotes(00:00:35) "And so when you talk about culture and relationships, love that piece of it, that to a lot of people is more important than anything else because not everybody can rely on getting that at home. So if you can get it at the office and you can build strong relationships and you can have that component filled while you're also being inspired and coached to be the best you can be on the field, it's really the best of all worlds." - Thad Wong(00:06:25) "In coming to Chicago, that was really the beginning of my love of basketball. I'd never been a big basketball fan except going to Spartans games with my dad growing up. And so it was really MJ that introduced basketball to me. Now it's my favorite sport to track. And so watching Michael Jordan live at the United center for me was just probably some of my greatest sports memories because there was nothing else. You couldn't go to any stadium, any arena, any field, and have the same feeling you had if you were in a stadium with Michael Jordan on the court." - Thad Wong(00:17:43) "When you have a real culture, you don't have to talk about it. You know, the companies that have robust cultures because they have great retention, they have fabulous growth. You see agents posting and talking about the joys that they experience while being involved in the organization you don't really have to explain to somebody your culture. If you have a culture, it's kind of like a personality." - Thad Wong(00:27:25) "We view kind of end to end, one stop shop solution for everyone, not just the agent." - Mike Golden(00:30:07) "Everything is a relationship. And if you want to have as many relationships as possible, you need to be available 24 hours a day. If you're not available when someone calls you, trust me, you're replaceable and it's less convenient to call you. If you're not going to be there, call text, or email. So 24/7 availability is probably your greatest value. That's free that you can provide when you first get started." - Thad Wong

Tiffany McQuaid, a highly successful real estate broker, author, and community advocate, has over 21 years of experience in the industry and is the broker-owner of McQuaid and Company Real Estate. Tiffany's perspective is one of resilience, determination, and positivity, shaped by her experiences in the competitive real estate market and her commitment to serving her community. Despite facing numerous challenges, she remains committed to showing up every day with her head held high, leading the way, and not letting her struggles define her. Tiffany believes in bringing joy to others and aims to make a positive impact and inspire others through her actions and intentions. Join Bill Risser and Tiffany McQuaid on this episode of the The Real Estate Sessions podcast to learn more about her inspiring journey and unique perspective.QUOTES(00:00:00) "In spite of what was going on in the market or in the world or with Mother Nature, I was still going to walk in every day into that back door with my head held high and lead the way and not let anyone know. Whatever struggles I had or whatever was happening, I was always going to try to be my best self." - Tiffany McQuaid(00:07:40) "But going forward, that's going to be where your value is. A buyer is going to want to work with you because you have knowledge that nobody else does." - Tiffany McQuaid(00:19:31) "But for this book, very proud of the things that I'm sharing those vulnerabilities, and hoping that the conversion will be whoever's listening to it via audio or reading about it, they're going to walk away with just a little bit of hope, that's all." - Tiffany McQuaid(00:23:05) "I've chosen not to incorporate it into my life, but instead realize that I don't ever want intentionally to have anyone feel the kind of pain I have felt. So with that said, I just want to bring joy. That's it." - Tiffany McQuaid(00:31:09) "And that's when it's very easy, then, to flip the switch back and say, I'm going to focus on those five amazing shiny pennies again, because that's representing, essentially the 80%. And I've used it so much over the years, it's insane. But it's been a great, powerful tool." - Tiffany McQuaid(00:34:10) "All your advertising that you do, go big or go classified." - Tiffany McQuaidDetailed Outline:00:01:47 - Tiffany McQuaidTiffany is a real estate broker and author known for her strong sense of community and dedication to her clients. Despite market fluctuations, global events, and natural disasters, she remains resilient and committed. Leading by example, she keeps her struggles private. Her boutique brokerage, McQuade and Company Real Estate, has successfully competed against larger firms and continues to thrive. With over a decade of experience, Tiffany has ambitious plans for the future and constantly pushes herself and her team. She emphasizes the importance of knowledge and value in the real estate industry, encouraging others to stay informed and ahead. Tiffany's ability to adapt and unwavering commitment to her clients make her a true industry leader.00:04:45 - McQuade and Company Real EstateMcQuade and Company Real Estate, led by Tiffany McQuaid, is a boutique brokerage in Naples known for taking on industry giants. Focused on excellence rather than size, McQuade and Company has thrived and achieved success. Now in their 11th year, they have ambitious plans for the future and continue to push themselves. Despite challenges in the real estate industry, especially during the COVID-19 pandemic, McQuade and Company has remained resilient and innovative. They have created unique marketing assets and maintained strong client relationships, showing their commitment to providing value and exceptional service.00:15:51 - Tiffany McQuaid's BookTiffany McQuaid's upcoming book, 'To the Inth Degree: How to Stand Out by Going All...

Contrary to popular opinion, second-generation realtors tend to avoid the path their parents took, as Vija Williams, our guest for today's episode, did. As a political science + English major and a pre-law student, Vija was always on track with her attorney dream. She didn't want to be a realtor. And after landing a prized internship at the Santa Barbara District Attorney's office, this dream of hers solidified. Eventually, Vija began to LOVE the job role, but it only lasted until she realized her brain was not wired for stuff like this. During this period, she started to get into real estate – and the rest, as they say, is history.In today's episode of Real Estate Sessions, Vija talks about her fearless journey to real estate, getting over the inhibition of venturing into the industry, the biggest misconception around it, the pandemic's role in bringing massive changes in the industry, and how to succeed in it. Vija also talks about her personal story and interests, including her love for travel. She chased it despite the odds and her experience as the co-founder of Her Best Life. Listen in!Success clues:● Follow your gut. When Vija realized her brain wasn't wired for this, she decided to trust the feeling and dive into real estate instead.● Communication and failure are two things Vija feels necessary to talk about.● The advice and tips offered by experienced professionals are unparalleled.● Bouncing back to good business post-COVID is challenging but is possible with a solid mindset and grit.Meet The Guest!Vija Williams is the Head of Industry for PLACE, an all-in-one real estate platform that provides technology and business services. PLACE currently supports and partners with agents and teams from a variety of brokerage brands all across the US and Canada in over 100 unique markets. Time Stamps[00:00] Sneak peek[00:31] Intro[01:05] Meet Vija Williams[01:46] Life as a fifth-generation Washingtonian[02:39] The most significant misconception people have about real estate[04:00] Getting back to the real estate business as we approach the end of the pandemic [06:33] The decision to go to Westmont college[09:31] Entering the real estate space[18:22] The experience of being co-founder oh Her Best Life[21:41] Vija on balancing time and effort for your professional achievement[25:14] Will technology ever replace Realtors?[29:53] How to REACH VijaConnect with Vija ● LinkedIn: @vijawilliams ● Instagram: @viavija ● Facebook: @vijawilliams empirebuilding podcast

Real Estate Sessions Rewind - Episode 352 – Veronica Figueroa, eXp Realty

Debbi DiMaggio, a descendant of the legendary baseball player Joe DiMaggio, is a real estate professional with a unique perspective shaped by her creative and philanthropic background. Debbi's real estate philosophy, "luxury as a service," is not defined by a price point, but by the level of service provided to clients. She believes that everyone deserves VIP treatment and attention, regardless of their occupation or income. This philosophy extends to all service providers, such as plumbers, electricians, and designers, whom she treats as part of her team. Debbi also believes that luxury is not limited to high-end properties, but can be found in any transaction, as every client has the potential to refer others and contribute to the success of her business. Her ability to plan ahead and stay organized has proven invaluable in her real estate career, allowing her to provide exceptional service to her clients while making a positive impact on the community through her philanthropic efforts. Join Bill Risser and Debbi DiMaggio on this episode of The Real Estate Sessions podcast to learn more about her unique approach to real estate.TIME STAMPED OUTLINE(00:00:00) Exceptional VIP Treatment for All Clients(00:01:38) Debbi DiMaggio's Expertise and Influence(00:06:48) Devastating Diablo Winds and Fire Hazards(00:09:14) Familial Connection to Baseball Legend Joe DiMaggio(00:14:18) Expanding Business with Corcoran Real Estate(00:24:55) Transformative Journey of Writing Beautiful Places(00:30:27) The Power of Philanthropy: Making a DifferenceQUOTES(00:00:00) "Luxury is a service, not a price point." - Debbi DiMaggio(00:08:35) "Nowhere is perfect." - Debbi DiMaggio(00:10:12) "I always knew all my life I wanted to do something, and the only thing I knew I did not want to do was real estate." - Debbi DiMaggio(00:00:00) "Luxury is a service, not a price point. So whether you're a CEO or a celebrity or a contractor or a school teacher, everyone gets the same VIP service. It's not about what your price is." - Debbi DiMaggio(00:23:23) "Just put 1ft in front of the other. Just do a little bit at a time." - Debbi DiMaggio(00:30:19) "I just had to write this book because it was in my head. If something comes in my head, I have to do it. I have to share." - Debbi DiMaggio(00:32:02) "People should give back where they can and when they can. But I also think when you're doing something you love, you're going to connect with people who are like minded. So I don't want to say, go do charity work because you're going to get the next deal. When I was doing charity work, I didn't think there was any. I wasn't even thinking about a deal. And then later I was like, because I was young and I knew all these people had their own agents, and when people started calling me for business, I was like, oh, my God, I'm so grateful. But that's not why I did it. I did it because I was just being my authentic self. But when people see you being your authentic self, it's where you connect." - Debbi DiMaggio00:00:00 - Luxury as a ServiceLuxury as a Service is championed by Debbi, a real estate agent with over 30 years of experience. According to Debbi, luxury is not determined by price, but by the level of VIP service provided to all clients. Whether you're a CEO, a celebrity, a contractor, or a school teacher, everyone receives the same high-quality treatment. Debbi emphasizes the importance of treating everyone with kindness and respect, as they are all valuable members of the team. This philosophy extends to service providers as well, including plumbers, electricians, and carpet cleaners, who are all considered part of the team. Ultimately, luxury is about providing exceptional service

Caroline Hobbs is a seasoned and innovative professional in the real estate industry, with over 17 years of experience and a successful tenure as a broker owner for Reward Realty. Her innovative approach to the industry is centered on streamlining processes and eliminating duplication of efforts, with a strong belief that the low adoption rates among team leaders and brokerages are due to the need for agents to input information into multiple systems. Drawing from her extensive experience, including a six-year mentorship under Juliana Lee, Keller Williams' top agent, and her role in consulting with Keller Williams on system development, Caroline advocates for a fully automated and updated experience for consumers. She emphasizes the importance of technology and connecting existing platforms to enhance the real estate experience and encourages new agents to seek a real estate coach outside of their brokerage to accelerate their growth and career. Join Bill Risser and Caroline Hobbs on this episode of The Real Estate Sessions podcast to learn more about her innovative approach to revolutionizing the real estate industry.BioCaroline Hobbs is a highly experienced and innovative figure in the real estate industry. With over 17-18 years of experience, she has established herself as a prominent broker owner for Reward Realty. Caroline's journey began in Southern California, where she developed a passion for real estate and later moved to San Jose for college. She honed her skills by working alongside Juliana Lee, Keller Williams' top agent, for six years, gaining invaluable mentorship and experience. During this time, Caroline managed a database of over 10,000 individuals and sent out monthly market reports, capitalizing on the era when people eagerly anticipated receiving such emails. Her expertise was further recognized when she consulted with Keller Williams on system development. In 2013, Caroline took her career to the next level by founding her own real estate brokerage, Reward Realty, where she continues to revolutionize the industry with her innovative approach.Quotes(00:00:00) "And ideally, my goal is to have agents working out of just one program. I think one of the reasons why team leaders and brokerages have low adoption rates is because agents are having to duplicate efforts, putting information into multiple systems and then things fall through the cracks." - Caroline Hobbs(00:03:21) "Northern California, it's really kind of got everything, like something for everyone. It is the heart of Silicon Valley. So we do have lots and lots of very smart engineers and engineer type people. But one thing that I really appreciate about the Bay Area is it's very similar to New York in the fact that it is truly a melting pot. Cultures and people, and I think that really just adds to the whole culture of the Bay Area. Making you feel welcome." - Caroline Hobbs(00:08:57) "I think that college is fabulous for the academics, but most importantly, it's really a time to develop your own self and determine what it is that you want to do with your life and how you're going to dedicate yourself to get there." - Caroline Hobbs(00:18:45) "I believe that every agent strives to give each and every one of their clients the highest and best customer service out there. Now, do I think everybody accomplishes that goal? No. But I think a lot of that is because of a lack of supporting systems in place." - Caroline Hobbs(00:29:59) "Get a real estate coach outside of your brokerage...get a coach, have them guide you and give you that weekly training, prioritizing innovating, getting you new ideas and holding you accountable." - Caroline HobbsDetailed Outline00:01:29 - Contacting Caroline HobbsTo get in touch with Caroline, the broker owner of Reward Realty, you have a few options. You can visit the Reward Realty website at

Phillip Gagnon is a seasoned professional in the real estate industry and the founder of Three Data Pulse, a company dedicated to enhancing the three pillars of successful brokerages: recruiting, retention, and agent productivity. Gagnon believes that AI can play a crucial role in improving real estate operations and decision-making. His perspective is shaped by his extensive experience in the industry and his company's focus on leveraging technology and data analysis. He emphasizes the importance of sentiment analysis and understanding human emotions in driving behavior and decision-making, suggesting that AI can provide insights leading to significant improvements. Gagnon also highlights the need for brokers to maintain consistent communication with their agents and build a human connection, which can be facilitated by AI systems. Join Bill Risser and Phillip Gagnon on this episode of The Real Estate Sessions podcast to learn more about the role of AI in enhancing real estate operations.Quotes:(00:00:14) "And the truth was that nobody had ever been taught how to recruit, retain, or coach." - Phillip Gagnon(00:05:30) "Number one is that it's just Disney. Like, that's the only thing that's here that's all people see when they come. So that's probably number one. Number two, I hear a lot of people make comments about how backwards it is or they think it's backwards and it's really not. I mean, you get north because Disney's on the south side of town. You get to the north side and you get away from all the tourism. And it's just like anywhere else in." - Phillip Gagnon(00:06:55) "Not so much. I think it just goes to show that no matter what system we come up with, it can always be improved. It can always be better. Definitely should have been in contention or they should have just given them the championship outright. I mean, they were the only undefeated team that year. We could have just skipped the playoff and just give them the trophy and be done." - Phillip Gagnon(00:11:53) "But in Europe, you're going to go through three different countries that all speak different languages and all have different customs and different histories and ways of doing things and cultures, and it's just all so different within a very, very small geographic space, and then you get all the cultural differences that go into that, and it's crazy." - Phillip Gagnon(00:23:12) "The biggest challenge that I see companies have is they just don't want to talk to people. Just call your agents. Let's say you haven't talked to an agent in 45 days. That's six weeks. Like a lot can happen in six weeks. What's going on with them? Do you remember their dog's name? Do you remember their kids' names? Not that this is going to necessarily make their business better, but it's just that human connection that people are like, okay, I'm here, somebody cares, somebody's paying attention. And that right there is really the key to retention is keeping agents, is just talking to them, as crazy as that sounds." - Phillip Gagnon(00:27:42) "I would think that brokers and larger companies would want more documentation and proof as to what it was that they were telling their agents, because then when you do get into a courtroom, now, you have proof that says, this is what we said, this is what we told them. And that's a large part of what we do is you train your agents and here's what we trained them on and here's what we told them. Number one, so you can justify your value to them, but number two, from a CYA standpoint, say, no, I told them not to do that, and they did it anyway. And here's the three conversations where I told them not to do it and they decided to do it anyways. I would think companies would want more of that." - Phillip Gagnon(00:31:23) "I would say one piece of advice is number one, maybe two things....

Sharran Srivatsaa, President of REAL Brokerage, LLC, is a distinguished real estate entrepreneur and advocate for employee ownership, who has a unique perspective shaped by his personal journey from India. His perspective on real estate entrepreneurship, mindset, and employee ownership is deeply rooted in the power of partnership and collaboration, as evidenced by his strong alignment with Tamir, the founder of REAL. Sharran believes in creating a career-based financial incentive system for agents, rather than solely focusing on sales, to foster a deeper bond between the company and its partners. This approach, he believes, can lead to long-term success and loyalty. His experiences and the influence of his extraordinary parents have shaped this perspective, making him a strong advocate for a coachable mindset and personal growth. Join Bill Risser and Sharran Srivaatsa on this episode of The Real Estate Sessions podcast to delve deeper into these insightful perspectives.Guest BioSharran Srivatsaa is a real estate entrepreneur and advocate for employee ownership, with a strong focus on mindset and personal growth. Born in India, Sharran's journey to success was not without its challenges. He faced ridicule and bullying, but he persevered and developed a coachable mindset. Sharran's willingness to learn and seek guidance has been instrumental in his achievements. He credits his extraordinary parents for shaping his exceptional outlook on life. With a deep appreciation for the effort and commitment required to succeed, Sharran is dedicated to sharing his knowledge and experiences with others, creating a positive impact in the world of real estate entrepreneurship.Connect with Sharranwww.instagram.com/sharransrivatsaahttps://www.linkedin.com/in/sharran/Business School PodcastTime Stamped Outline(00:00:00) Inside the Minds of Real Estate Leaders(00:06:03) Sharran's journey from India to Wall Street(00:13:52) The Power of Minimalism and Efficiency(00:19:08) Business School: A Catalyst for Career Transformation(00:23:57) The Power of Continuous Skill Development(00:27:58) Transforming a Small Operation into a Thriving Empire(00:34:00) ESOP Model: Sharing Rewards for Team Success(00:38:06) Prioritizing and Achieving Greatness in Life(00:42:52) The Transformative Power of Mindset(00:47:50) REAL's Innovation in the Real Estate IndustryDetailed Outline00:00:00 - Real Estate Sessions podcastThe Real Estate Sessions podcast, hosted by Bill, offers listeners an inside look into the world of real estate through interviews with industry leaders. In episode 370, Bill sits down with Sharran, the president of Real Brokerage LLC, to discuss his experiences and insights in the field. Sharran emphasizes the importance of mindset, stating that "the problem is not the problem, the problem is how you think about the problem." He also highlights the mission of REAL Brokerage LLC, which is to serve and work for their agents. The podcast provides a platform for industry professionals to share their stories and journeys, offering valuable insights and inspiration to listeners. With a focus on real estate leaders and their perspectives, the Real Estate Sessions podcast is a must-listen for anyone interested in the industry.00:06:03 - Tennis careerSharran's tennis career began at a young age when his parents saw his potential for a brighter future. Encouraged to pursue an individual sport, tennis became his path to success. He started lessons at 9 or 10 and his family...