Podcasts about Magisto

APP OF THE DAY - MAGISTO by 101.9POR

Laravelis one of the most popular PHP web frameworks today and has gained much traction worldwide. However, one thing it doesn't have is a proper e-commerce system. Saurav Pathak took this gap between Laravel and the developer community as a business opportunity. He joins Ben Rometsch to share how he bootstrapped a company called Magisto, an open-source eCommerce ecosystem that provides reliable support to the merchant community. Saurav explains the community management strategies that spelled success for their team, their marketing tactics, and how they drew inspiration(and perform alongside) eCommerce giants like Shopify.

In this episode, Matt and Nick take an article from HubSpot which gives several good marketing ideas to brands, and break them down about how those same ideas could be used in the local church. They also discuss how social and short form video is affecting the attention span of people and what that means for churches moving forward. SHOWNOTES HUBSPOT ARTICLE REFERENCED: https://blog.hubspot.com/marketing/short-form-video-trends?utmcampaign=Marketing%252520Blog%252520-%252520Daily%252520Emails&utmmedium=email&utmcontent=219842216&utmsource=hs_email TIMECODES 00:00-02:26 Intro and Short Form Video Trends 02:26-03:56 Why Short Form is the most effective 03:56-07:16 What htis means for church services 07:16-11:08 How churches can use trendy content 11:08-14:04 Brand Challenges 14:04-17:46 Use of Influencers 17:46-24:06 Product Teasers 24:06-26:38 User Generated Content 26:38-29:57 Behind the Brand Videos 29:57-34:13 More Educational Videos 34:13-37:31 What plaforms should we use besides TikTOk and Reels? 37:31-38:29 Outro TRANSCRIPT Nick Clason (00:01): What is up everybody. Welcome to episode eight of the hybrid ministry podcast with me as always on these glorious mornings, Matt Johnson sipping his coffee. Matt, what type of coffee are you drinking this morning? Matt Johnson (00:17): Uh, I am drinking a local light roast from around here that supports, um, kid cancer whenever you buy it. So, wow, Nick Clason (00:28): Dude, you're such, you're such a good citizen of the world. Matt Johnson (00:33): Don't know about that, but you know, I love good cause Nick Clason (00:36): Is it, is it hot or ice this morning? Matt Johnson (00:39): It's hot this morning cuz I was in a rush. So I just, you know, grinded up my beans and threw it in the Keurig real quick. Nick Clason (00:45): Nice. Um, well I don't, I don't know if mine supports anything, but I roasted it yesterday in my garage. So there you go. There's that I guess Matt Johnson (00:55): Supports you. Nick Clason (00:56): Yeah, it does. Matt Johnson (00:58): Nick Clason (00:59): And I, so I, we were at summer camp two weeks ago and I roasted a gigantic batch. Um, and I brought it to camp and I thought I was gonna be safe, but then all the leaders wanted to try my, my freshly roasted coffee, which is fine. I wanted to, you know, I wanted to share with the people, but that's the yesterday was the first time I'd roasted since camp, cuz I I'd just, you know, it was my birthday in between there. So I got a couple bags of coffee. So I've been been using that. So here we go. No one cares, but that's, that's the low down on my coffee situation. Matt Johnson (01:30): I love your coffee situation. Nick Clason (01:32): well today, uh, we wanted to talk about short form video trends because we haven't talked about short form video enough, right? Matt Johnson (01:44): Nope. Not even close. Nick Clason (01:45): No. Well, and even though we have it's, it is everything right now on social media and on the internet. And so we wanted to, um, we have, there's a, a HubSpot article that came out a couple of weeks or months ago and I wanted I'll link that in the show notes. So you guys can check that out hybrid ministry.xyz, but also, uh, I wanted to go through that and then kind of bring some of the, bring some of our like church ideas kind of into that. So mm-hmm so that's what we're gonna be talking about today. Um, so let's just dive into it. You ready? Matt Johnson (02:24): I'm ready. Nick Clason (02:25): Let's do it. So, uh, the first thing is that 85% of marketers say that short form video are the most effective format of video on social media. Well actually mm-hmm, not even video most Matt Johnson (02:40): Effective just general Nick Clason (02:41): Format on social media, 85%. That's crazy. Mm-hmm what are those other 15% even trying to say? Do you know Matt Johnson (02:50): Um, the other 15% aren't being seen I'll tell you that, um, I've even seen people that are doing static images as videos now. So that's kind, that's just kinda the world we're in. Nick Clason (03:03): So they literally post like a JPEG and turn it into a video. Matt Johnson (03:08): Yeah. So they'll like, you know, fade in the text or whatever. And you're like, this is literally just a static image with text that fades in Nick Clason (03:15): all all to be seen by short form video. Is that just because the algorithms have changed? Is that because of the popularity of TikTok? Is that like what what's behind that? Do you feel, Matt Johnson (03:27): Uh, it's a hundred percent TikTok. Um, you can see every big, uh, organization has been trying to mimic TikTok. You saw it with Instagram, with reels, YouTube was shorts, um, Facebook with their promotion of just video in general. So it immediately, once TikTok blew up the way it did. Cause it's been a long time since we've seen a social media channel grow as quickly as TikTok did. Yeah. Everyone had to get back on board with it. Nick Clason (03:56): Yeah. It says there's a quote in here that says the growth of social media is causing the human tension span to become shorter and shorter. So leveraging the power of short form video content will give you a leg up on the competition and help you engage your audience. And so mm-hmm, what, like, do you feel like that is a threat to, uh, the traditional in room church gathering 35 minute sermon model Matt Johnson (04:27): A hundred percent. Yeah. That's something that I don't think we're talking enough about as a church. Um, instead of actually, you know, trying to cater to this, you know, new generation, uh, millennial, gen Z gen alpha that are their short, their attention spans are shortening we've I've noticed church sermons are getting longer or um, oh, we'll just have more production into it, you know, more lights, more action. But um, if you're live experience, isn't on par with, uh, you know, like a big live concert almost at this point or short, you're not gonna be able to capitalize on it. So just an unfortunate world we are in right now. But uh, I think there's some creative solutions that we could figure out and that some of these tasks out there can help us figure out. Nick Clason (05:13): Yeah. How, how do like where's the line though? You know, like where's the line on, like we need to cater to them versus like, you know, preaching, biblical content is still meaningful and important and we should still do that as well. You know what I mean? Like when I feel like that probably just has to happen at every church's, uh, like value level, they just have to have that conversation and be like, well, this is what the world is seeing, but this is where like we're gonna stake our claim or whatever, you know? Cause I do think we can get into a slippery slope there and just be like, well, sermons are gone, you know? And I dunno that we're trying to, I dunno that we're trying to say that either. You know what I mean? I think that we should be, be cognizant of where that, where that line is. Matt Johnson (05:59): I think the big thing that people, and this is a way bigger tangent than what we had planned on, but Nick Clason (06:05): For sure, I didn't even know we were going this way. Matt Johnson (06:08): I think a big thing that we're at to figure out as, uh, as churches is just what, what is that next iteration of the sermon that we can figure out? So I don't think we need, you should at all straight away from biblical teaching and biblical truth. And if you're shying away from talking about Jesus at your church, I strongly feel like you're failing as a church. Like yeah, people wanna hear about Jesus when they're at church, they wanna hear about the Bible, it's the way you deliver it. So I just think we have to start kind of figuring out what, uh, your sermon 2.0 would be like, and I do not have a solution for that at all. Um, you know, someone will figure it out and they'll blow up and we'll all go and then everyone will copy them for the next 10 years. So Nick Clason (06:55): Yeah, but in the meantime, like there are solutions to the, the hybrid kind of side of it, right? The, what happens, what happens Monday through Saturday, the days you're not in the auditorium the days you're not at church and that's really where kind of this article comes in. So mm-hmm, uh, they say that this, this article also has another stat, says 63% of marketers say that trendy content related to cultural moments and news stories generate the most video engagement. So that's really what that's saying. If I'm understanding that statistic correctly is just that like things that are relevant tend to perform the most. Like if it copies a, if it copies a trend or if it copies a dance or if it copies a, a song that, or, you know, a sound that's going viral, like those are the ones that perform better on average Matt Johnson (07:48): Mm-hmm . Yep. Yep. Definitely. So that's something you gotta keep in mind too. So that is the majority still. It's not like the, um, it's not like 75% though. 63%. That's a still, that's a pretty good percentage of people that, of your content that should be probably more trendy relevant rather than just original stuff that you're trying to get relevant. Nick Clason (08:11): Yeah. And that's gonna require someone to kind of have their finger on the pulse of that. You're not just going to like pull open TikTok and like no trends. Matt Johnson (08:21): Uh, yeah. And that's, that's gonna be the biggest challenge. Yeah. Mm-hmm Nick Clason (08:25): Yeah. So who is that person? And there's probably, there's probably a young person in your church that, that does know that, you know, whoever you are listening to this, whether that's you or you're in leadership at your church, like that's a, that's a, there's a person out there that you can probably delegate that to, or at least tap into their knowledge. Cuz I actually, you know, this is the, here's a great case study for this. So I post on TikTok all the time, uh, at our church and I was posting and um, these students of mine were like, you should do this. And I was like, no, no. I was like, this is what's working on our TikTok. And I'd like, told them this thing. They're like, what? I can't remember. They basically like, no you're wrong. We just need to do this thing. And I was like, whatever, I didn't have, like, I didn't have a plan for like my next post anyway. So I was like, that's fine, whatever. We'll just do it. And so we did it and it was by that night it was the number one video on our TikTok channel Matt Johnson (09:25): and they Nick Clason (09:27): Were like freaking out about it. They're like sending me screenshots. I'd like, Nick, this is the number one video on our to channel. And I was like, yeah, I'm an idiot. You guys are smarter Matt Johnson (09:37): Than me. when it comes to having yeah. When it comes to having the finger on the pulse of trends, your students are gonna be the people that know what's going on. Nick Clason (09:46): Yeah. Which I posted something on our Twitter the other day and there's like, you know, TikTok ideas, like short form video ideas. And one of them basically is like, ask your youth group smiley face. Matt Johnson (09:57): Yep. Nick Clason (09:58): Just go to them, like stop putting some 35 year old in charge of, of TikTok. Like go ask the 15 year olds who are spending all hours of all days on it. They will bring you the trends. They'll bring you the ideas and Matt Johnson (10:12): Exactly Nick Clason (10:12): Crap, dude. They'll probably even like do it for you if you want 'em to like Matt Johnson (10:16): Yeah. Which is actually one topics we talk about. Yep. Nick Clason (10:20): And, and that's what man, we talk about that, or that's been talked about in like the growing young study by four youth Institute, Kara Powell, all those people, they talk about this idea of key chain leadership, like give, give the, the students who have, uh, some level of authority and responsibility within their church are more inclined to stick with their faith. Mm-hmm so if you give them some sort of ownership of it, you know, but oftentimes I think we just shy away from that because they could make us look bad or they could do something that we don't know or trust, but you know, that's a, it should, church should be a safe place for them to express that and, and try things and fail and, and all those things. So. Matt Johnson (11:05): Yep. Exactly. Nick Clason (11:06): Yeah. All right. So, um, let's look at these six ideas. Um, and we're gonna talk about, we're gonna talk about six short form video trends to look out for. Uh, the first one is brand challenges. So Matt talk about what a brand challenge is for just a second, so that us, uh, layman and idiots know what that even means. Matt Johnson (11:32): Yeah. So a brand challenge, um, is essentially taking the viral content idea. So if you, if you're li if you're listening to this and you have no idea how TikTok works TikTok, you can actually search stuff by like dances songs and sounds, um, which is what makes it stick out from a lot of the other social media platforms. So it's not like based off of hashtags or actually trying to search, or you can search things off of filters. Like that's like the world of TikTok. So you can search actually based off of the content. So as a brand, you could create like a brand challenge sound. So let's go back to, um, a couple years ago in the ice bucket challenge. Okay. And how big that got before the world of TikTok. Now think if your brand could actually mimic the success of the ice bucket challenge on TikTok and how big that could actually get. Matt Johnson (12:32): Uh, so it's really taking this idea of, Hey, we're challenging you to, uh, you do something, whatever that looks like. So a great way you could do this as a church is we wanna challenge you to, uh, talk to God five times this week. Um, or, Hey, we wanna challenge you to pray twice this week. Like you can come up with some spiritual challenges that people can do, or you can come up with some church challenge or like more outreachy challenges. So like, um, we wanna challenge you to, you know, see with Jesus' eyes five times this week and help somebody on the street. Um, so it's like starting to be more cognitive, uh, to help people be more cognitive of like their day to day. Uh, another good example of this is like Colgate for mother's day. They did like this huge make mom smile challenge, which was really a challenge to just post photos of your mom or a video of your mom on TikTok. Matt Johnson (13:34): And it was for mother's day in Colgate, you know, make mom smile, get white teeth. I don't know, but it was really just a way to get people to post their mom and everyone's gonna post their mom. So, or you could come up with a challenge like who you're praying for this week, post a photo of who you're praying for this week or a video of who you're praying for this week or a video of who you're bringing to youth ministry this week. I'm not gonna see these challenges are gonna go viral. Like, you know, um, the ice bucket challenge, but they could go viral in your church. And that's really the, all that you need right now. Nick Clason (14:04): Yeah. Yeah. All right. So, wow. I got super echoy. I had to move cuz my kids came down the basement. Yeah, Matt Johnson (14:13): You got real echoy. Sorry. Nick Clason (14:16): Um, the next one it talks about, it talks about influencer ads. So mm-hmm, um, obviously we're a church. We're not trying to be influencers mm-hmm but what, like what would be something that we could do in the church with, with that idea? Matt Johnson (14:36): Yeah. So influencer marketing is always going to give you a higher ROI, always. Um, yeah. That's just because think about the people you trust and how you take, you know, what they say higher than others. So, good example of this in the church world is, you know, Lee Stroble is a massive influencer for the Christian community or Dave Ramsey. Um, so if you like got buy-in from them, you're probably more likely going to like purchase whatever, you know, these stro or Dave Ramsey's talking about. Um, now in your world, let's say we're at a church of, you know, let's say really small church just planted. I have 80 people at my church. You're probably not gonna be able to get a Lee Stroble to talk about your church. I mean, if you got Lee stro, talk about your church, that's a big deal. Nick Clason (15:29): Well, and I mean, what's that thing, that cameo thing you could do that Matt Johnson (15:33): You could do a cameo. Yeah. But uh, usually Lee Strobel, cuz you know, I've worked with him, his, uh, the asking price could be a little high for his ads and that's because he is Le Strobel. Yeah. Um, and he did a lot of stuff for favors for us though. Cause he is a really nice guy, but like we also like getting him just speaking, you know, it costs money. I mean he's worth it, whatever. Um, so how can you do influencer marketing in your church? Well, your pastor can be considered an influencer. Um, he, I mean, obviously he's probably the big influencer on your campus. Uh, so you start using him in a more strategic option to like promote stuff. You could also, if you really wanna get creative, find these people that you would call influencers in your church. So let's say this is gonna sound real bad, Nick, and you can push back all you want. Matt Johnson (16:28): Cause this is definitely like going to a weird space with your youth group. But as a youth leader, I, um, you could definitely find the popular kid yeah. And get the popular kid to, you know, start pushing stuff on like be your influencer for you. Um, yeah. Yeah. Now we don't wanna play favorites or anything like that obviously. But at the same time, if you know, like, Hey, if I got, let's say Abigail, for instance, to like get on board for this, I know she would get like 12 other people to get on board for this. That's a good use for influencer marketing. So think of influencer marketing on a small scale at your church that could grow into a bigger scale and just make that short term, uh, short form video. Like that's the key to all this. So Nick Clason (17:13): Yeah. I don't think like, like we've said, I don't think our goal is to become, get famous people or whatever. Right. But no, but you're right. If, if your senior pass, especially if your senior pastor is not a part of your social media channels too often, like when you post him, that's going to, that's gonna have that effect, you know? Yep. If you are the senior pastor you're listening to this and you are the primary person running things on digital and social, like then there is, you're not gonna have that same influencer or effect because you're the primary face on there. You know what I mean? Yep. So you gotta exactly. Who else are you gonna put out there? All right. The next thing we talk about is, uh, product teasers. So, um, this is talking about, you know, it says anywhere from six to 60 seconds, um, where you're teasing something that's coming. I think this one is one that works perfectly within the church. Mm-hmm you know what I mean? Yep. Matt Johnson (18:03): Yeah, absolutely. Yeah. It's like think of a traditional commercial is usually a product teaser, so Nick Clason (18:10): Yeah, exactly. And so one of the things we did, um, all gosh for probably like 5, 4, 4, 5 months, uh, on our TikTok was just the teaser, uh, round signing up for summer camp. So we did all kinds of stuff that was promoting the idea of summer camp, giving a sneak peek to summer camp. Um, you know, funny videos about summer camp, but it was all about some upcoming event. And that was obviously within the realm of our student ministry. Mm-hmm . And so if you're running this for a church, you have not only summer camp coming up, but you have vacation Bible school and you have the adult Bible study starting and you have financial peace university on its way, and you have the missions trip, uh, domestic and international and you, so you have a million things and that's, that's probably more, the challenge is trying to figure out what or how to promote everything, but product product teasing is something that can become very easy to do. You know what I mean? Uh, in the church world. Matt Johnson (19:14): So mm-hmm yep, absolutely. Nick Clason (19:16): So real quick, before we jump to the next one, uh, as someone who does marketing in the church, Matt, what is your like preferred model for knowing what to promote and how often, and do you have like a, do you have like a framework built? Do you have like a, a rule of thumb? That's good, good practice for that because you know, if you're in the seat, you're in the kids' ministry wants their announcement and the student ministry wants their announcement and the women's ministry wants their announcement and the seniors ministry wants their announcement who gets the announcement. Matt Johnson (19:52): Great question. So step one is making, um, the various ministries kind of work together and work backwards. So the rule of thumb on any given Sunday for us is three announcements. And that is just because we know three decisions is as many as people can do before they start feeling overwhelmed. So if I give you four decisions, that fourth decision is gonna take less precedent than the other three. So that's step one is get the ministries to like, not launch five things on the same weekend, which we all wanna do. I, we all wanna do it, but don't do it. It's just two the next week. It's fine. Um, secondly is, uh, yeah, we, we have built, uh, an SOP, a standard operating procedure to really define what takes precedent over everything. So, um, what gets on social media is gonna be different than what gets in our email for the week, which will be different than what's on stage, which will be different than what the pastor talks about. Matt Johnson (20:56): And this is all weighed depending on the, um, the outreach draw of it. So, um, social and email, we have decided that email is for internal. So if this is more of internal event, so rooted, rooted is not gonna be something that you invite friends to really that are not part of the church, cuz rooted is gonna make you go deep in small groups. That should just be our newsletter and um, probably our host spot. And why I say that for the host spot for that is because, uh, that's a great way to get people that are in the church that probably have not done rooted. And they're new to go, okay, go do this to take next step with Parkview. Um, uh, the set, the next thing. So then social like alpha is great for social media because that's an external thing. So I can run, you know, ads behind that and get people to come to that. Matt Johnson (21:59): And then, uh, like if it's something that's gonna really affect everyone and that's a big deal that goes to the pastor to talk about in his spot. So let's say we have like family weekend coming up our next gen weekend. That's something that should probably be talked about by the pastor when the most captive audience is there. If that's something that we have said as a church, like that's hu ways higher than everything else. So you really just gotta define who your target is for everything that you're trying to promote. And then you can kind of figure out where they fit in your puzzle piece of all the digital platforms you have. Um, what's Nick Clason (22:36): The, what's the biggest, like, can you think of a time, like the number one time that you had like multiple people vying for, for something like, and how did you filter through that? Matt Johnson (22:47): Oh, I mean, it happens all the time at where we're at now and it's because everyone thinks their stuff is super important urgent. And the big thing is just sitting down with everyone and explaining their target and actually getting their purpose. And once they start realizing, oh yeah, mine is internal. Mine's really only for preschoolers. It's like, okay, then we should target preschoolers. Like this should not be, you know, an all church thing, um, necessarily it could be depending on what the event is, but 99% of the time, it's not going to be, um, now at a smaller church and maybe you have less going on. That's okay to like talk about all this stuff with your congregation and be like, yeah, I do have a friend that has a preschooler and I've talked about God with them and they might be interested to come, but like, that's great. That's a great avenue for that. But when you have eight different type of group functionalities, plus five kids things, plus your student things, plus your, um, mission things on top of, uh, we have mass baptism weekend or whatever, like you gotta really start kinda weighing what is actually gonna get you the most bang for your, your most bang for your buck, quote, unquote, Nick Clason (23:56): Bang for your, Matt Johnson (23:58): I was saying quote with buck unquote quote. Nick Clason (24:04): All right, great. Those just like a quick deviation, but uh, okay. So the next thing here in this article is more user generated content. All right. So what's that. And how can churches use it? Matt Johnson (24:18): User generated content is literally just getting your users to create content for you. So, um, Nick Clason (24:25): That feels like churches could do pretty Matt Johnson (24:28): Easily, oh, a hundred percent. You should be doing it. And user generated content has actually been shown. I haven't seen the most recent studies, so don't quote me on this, but it was, uh, shown to be one of the highest ways for conversion rate. And that's because you're trusting someone that, you know, you so it's. So if you think about it in the hierarchy of like influencer marketing commercials and then user generated content user generated, content's gonna have the highest conversion because Nick, if you tell me about something, I'm gonna trust that more than if Lee Stroble tells me about something, which I trust Leero more than, uh, my I'm watching a Dodgers game and there's a commercial that comes on. So if you think about that Nick Clason (25:10): H baseball, right? Matt Johnson (25:13): Cause baseball is good. Nick, it's good for the heart, especially when you have a team that wins a lot. So if you think about that hierarchy, that like, okay. Yeah. It's building that trust user generated content is gonna weigh higher. Nick Clason (25:28): Yeah. Yeah. Uh, how, how, how, like, how could churches go about capturing user generated content? Matt Johnson (25:38): Um, great way is, do you have some kids you trust, well, have them run your Instagram or TikTok for the day? Um, yeah. You're at camp. Uh, have your students do be like, Hey, I want you guys to promote camp today, take the camera or the GoPro with you and you guys just go crazy. Like you have some options there there's a lot, like it CR this is where you can get whoever you want to be as creative as they possibly can within the context of whatever your, uh, your guidelines are at your church. Nick Clason (26:09): Yeah. Well, I'm thinking too, man, you could even do, uh, like what's it called? Like takeovers on Instagram stories. Mm-hmm, you know, um, little things like that. Give, give people like a kind of a glimpse a day in the life, all that type of stuff. Uh, I did that one year at camp where a different person took over Instagram for the day, you know, and they just, they got access to our student mystery account for the day. So, all right. Uh, sweet. The next one is more behind the brands videos. So this one's like a, this one's like a, I don't know, like kinda like a behind the scenes one, but it says mm-hmm, , uh, a sprout social study said that 70% of consumers say they feel more connected to brands who, uh, whose CEO is active on social media platform. So that goes to that senior pastor thing. Nick Clason (27:02): Um, but what are, what are some of the behind the scenes? Like, you know, we that's, that one feels like a super easy one for churches. Like people see what you want them to see on a Sunday morning or whatever, but where, but given them a glimpse into the office or the staff meeting or the prayer meeting, or a tour of like a, a place that normal people don't get to see those types of things, I feel like are super a, you know, have such a chance to blow up for people to just get excited about it. Matt Johnson (27:36): Yep. Yeah. And it's super easy. Like do walk around the office and say, Hey, here's Doreen. I want you to know about her and meet her and give your testimony or whatever. Or here's our meeting room or here's our staff meeting today, or here's our prayer time today, like build that stuff or take a photo of it and post it. And we have personally seen this be some of our, uh, highest, uh, converting slash liked and engaged stuff that we have done. And this is something we've recently just added to our world. So, um, getting, and it's so easy, Nick, it's so easy. Like you just walk up to someone with your phone and you film them for 30 seconds and then get couple hundreds on it. Nick Clason (28:13): Yeah. Yeah. Super easy. So, you know, you can even add that it's like a once a week, like a actually, uh, you've passed a friend of mine. He used to do this thing called, uh, what's behind that door. And it was just like a series that he would do. And he'd like explore different closets basically in the church, you know? And he had a little bumper with it and he would just do it. It was honestly, it was very TikTok esque before TikTok. He was just posting on his Instagram, like feed, but that was basically what he was doing. And then I remember one, he did like a super funny one. where he like went up into the attic and he planted this like baby doll. And so he like shown the flashlight and the attic on the baby doll. And then it just showed him like freaking out, like running away and then just standing there, like stunned at the end. Nick Clason (29:01): And that's how it ended like this, the perfect TikTok archetype, but he was doing it like before, before talk's time, even, you know? But I love that. Just little things like that that are just fun. What's behind that door, you know, what's that closet. Have you ever, have you ever wondered what this is? Like, there's, there's a million probably things in your church like that, and it's stupid stuff. Right? Like you hide it for the weekend, but people, people eat that stuff up, man. If they're like, this is our Christmas storage closet, for whatever reason, they're like, ah, it's amazing. Like I think because there's like a vulnerability there, they just feel like a greater sense of connection to your church. Yep. Because of that, like, oh yeah. I, I got to see where they have the Christmas trees, like who cares, but people do Matt Johnson (29:47): They do. And um, it's easy. like, that's all I could say. It's easy. Just do it. Nick Clason (29:53): Yeah. Yeah. There's really no reason not to. All right. The last one that this, uh, HubSpot article has here is more explainer or educational videos. And I feel like this is the one that the church can just go absolutely crazy on Matt Johnson (30:06): Mm-hmm Nick Clason (30:07): Mm-hmm so here's what I wanna do. I wanna do a little game. You ready? I didn't even tell you about this. Mm-hmm and it's coming to my brain right now for the very first time. Love it. So I want us to make a list and we're just gonna bounce back and forth. And the person who, uh, runs out of ideas first loses you ready? Matt Johnson (30:25): A list of Nick Clason (30:26): A list of educational or explainer videos. Okay. So like things that churches could do, um, great. And I'll start, then you go then back to me, then you, does that make sense? We're gonna ping pong it back and forth. Matt Johnson (30:39): Yep. Nick Clason (30:40): All right. So, um, you could do a, how to pray video, Matt Johnson (30:47): Man. That was on my mind. You could do a how to share your faith video. Nick Clason (30:51): Mm that's a good one. You could do how to read your Bible video. Matt Johnson (30:55): You could do how to share your testimony video. Nick Clason (30:58): that? I don't know. That seems very close to the first one. You said, uh, you Matt Johnson (31:03): Could do test. Well, I guess how do you share Jesus and how do you do your testimony? I guess Nick Clason (31:10): You could do, uh, you could explain like a deep theological truth, like the holy spirit or something like that. Matt Johnson (31:19): Oh yeah. That's good. Uh, one of my favorite types of videos is, uh, like dumbing down, complicated Bibles mm-hmm or, you know, so like, uh, talk about Leviticus that makes sense for people or numbers, you know? Nick Clason (31:37): Yeah. Yeah. That's like the Bible project. Yep. Um, you could do. Yeah. What was I gonna say? I had something, uh, uh, maybe I'm gonna lose here. Uh, you could do, uh, nah, I, I think I lost man. You win. Congratulations. Um, thanks. Yeah, but you see, like we could have gone a lot longer, but I'm an idiot. Oh, Matt Johnson (32:01): Definitely. Well, you had it. It's it's early, everybody. Nick Clason (32:05): That's so early. And this is my fourth room that I'm in now. Cuz I, my kids took the only room that didn't echo and now I'm sitting in a bedroom closet. That's just like the echoes of all the echoes. But I was thinking you could, yeah, you could do Bible content. Oh, this is what I was gonna say. You could do, like you could share, uh, unknown stories of the Bible you could share. I love that. Um, you know, like the weird, like the Balo and the Baylor story, or you could share like the, the name and diving in the, in the Jordan river, like you could just, you could pull some of the, the silly verses out, you know, and explain them. You could, there's just, there's a million different ways you could do overviews of, of new Testament, old Testament who wrote the book, why that's important, how to do hermeneutics, how do homo Lytics, like, there's just, there's things that at any given time, you, if you're a pastor, like, you know, is important, but you have to leave those things like on the chopping room floor yeah. Nick Clason (33:06): Of your sermon. And like you can pull some of those things out. You could even do like a deeper dive from your sermon of something that you did study in your research, but you chose not to include it for time sake or for whatever purpose, but you could just say, Hey, Hey, here's something that I, I researched last week in light of the sermon on acts chapter two and boom, you got a 62nd video explaining that. And those types of things I see on TikTok all day long. Not, not necessarily like spiritually though. I do see some of those, but I just mean like in general, those like quick hitter, 62nd, you know, explainer videos. And I think that this is what, this is what probably most churches probably are gonna lean towards. Um, at least naturally cuz that's we're in the content creation business, you know? Matt Johnson (33:55): Yep. Nick Clason (33:56): So there it is guys. Uh, like I said, I will, um, I will post a link to this article in the show notes, feel free to check it out hybrid ministry.xyz. Um, or however else you, uh, do it, Matt, I have a question for you Matt Johnson (34:12): Ask, go away. Nick Clason (34:13): It's talking about down here later on in this article, best platforms for short form video, it's got TikTok number one, Instagram reels, number two. YouTube shorts. Number three. Yeah. Do, are we messing with YouTube shorts these days? Matt Johnson (34:28): Um, uh, uh, depends on the day. You know, YouTube is actually out is weighing long form content higher again, so, okay. Um, if you can create some YouTube shorts, that's great. If someone gets stuck in the YouTube shorts, that's usually a good thing. The big thing about shorts is, uh, they need to create a shorts app. If they create a shorts app, I think you would probably have more success there. Um, right now it's hidden in the YouTube app. Um, I think it's only a matter of time before they do make a shorts app. Uh, Nick Clason (35:05): So maybe when they do that, it's time to time to make that matter a little more. Matt Johnson (35:09): Yeah. And I'm was gonna say, when it comes to Google, I really don't buy into their stuff quickly cuz the second it doesn't do what they want to do. They just kill it. So , I mean there's a whole website dedicated to like projects killed by Google. You can literally look it up. Um, and I'm telling you like it's literally called killed by google.com and you would just be mind blown by the amount of stuff they test before they kill it. So YouTube shorts is there for now, but I mean, YouTube go was a thing at one point and YouTube originals was a thing. Remember Google Nick Clason (35:44): Plus, Matt Johnson (35:45): Remember Google plus plus. Yeah like there's a lot there. So I would, if shorts does not become its own app, I, I would say it's probably gonna get killed sooner or later. Nick Clason (35:55): There's a lot of stuff on this website, bro. Matt Johnson (35:57): I told you, man. It, well, Nick Clason (35:59): We'll throw it in the notes too. Yeah. Um, Matt Johnson (36:02): It's just a fun website. Nick Clason (36:04): Yeah, it is fun. And then there's uh, there's some other apps that this HubSpot article is referencing like some trier hippo Magisto lately.ai and whiskey. Are any of those worth churches investing any their time in at this point, would you say Matt Johnson (36:22): It depends on your margin? So like trier is very song based, even more song based for, um, the TikTok. So if you have like a awesome worship band and you're not in trier, like maybe you should look into it. Um, and then the other stuff that's on you like hippo, Mao, um, lately a lot of this stuff is more of, uh, how to leverage short form content more rather than a platform that you would host short form content on. So like HIPAA video might be a good resource for you to look into if you wanna really maximize your like CTAs and your, um, auto like automation for video and conversion and stuff. So, um, but for hosting stuff like YouTube reels and TikTok, uh, TikTok are gonna be number one. And the, like I said, you look into it, but it's just like be real that's out right now. There's these, these smaller social platforms that are like captivating their audiences, but I nothing has blown up like TikTok since literally Instagram and Instagram took a long time to blow up. I don't think people remember that. Nick Clason (37:30): Yeah. Yeah. All right. Sweet. Well, I just saw those and I was like, Hey, these are like literally trier hippo Magista lately in w never even heard of any of those. So this is where Matt Johnson (37:41): This is. They're more of a tool podcast. Nick Clason (37:43): Tell us these things. So, Matt Johnson (37:45): Yep, absolutely. Nick Clason (37:46): All right, man. Well that is it for today. Appreciate, appreciate your talking. Appreciate you watching me go from room to room, room, room to room to find spot to record, uh, but excited to continue to be on this journey with y'all feel free to subscribe. Give us a rating. We'd love to hear from you at hybridministry.xyz and we'll talk soon.

En este episodio hablamos con   Fernando Beat del Río, Fundador de FBR Fotografía y Vídeo. Especialista en video corporativo y videomarketing para la empresa y en la fotografía de moda y publicitaria.  Autor del bestseller en Amazon: GRABAR ES PARA SIEMPRE   Estos son algunos de los temas que revisamos:   Está claro que actualmente el video es el rey de los contenidos. ¿Debe el video formar parte de nuestro calendario editorial para aquellos que nos dedicamos al sector eCommerce?   Soy un eCommerce que está empezado y quiero darme a conocer. ¿Cuál podría ser una estrategia efectiva para una tienda online que quiera aplicar el videomarketing?   ¿Qué tal los videos corporativos? ¿Son relevantes para un eCommerce o hay que ser más creativos?   ¿Qué otros tipos de videos se pueden trabajar en el día a día de un eCommerce: Reviews de clientes, fichas de productos….?   ¿Qué elementos son claves en la producción de un video?   ¿Es tan caro hacer videomarketing como la mayoría piensa?   ¿Cómo mido el éxito de mis estrategias de videomarketing? ¿Qué métricas son claves?   ¿Qué herramientas para videos son recomendables para aquellos que quieren producir sus propios videos sin morir en el intento?   Davinci Resolve, Blender, Imovie, Machete, Online Videomaker, Magisto, Canva….     Casos de éxito y mucho más….   Puedes encontrar a Fernando en: Web: https://www.fbrfotografiayvideo.com/ Instagram: https://www.instagram.com/fernando.beat/ Facebook: https://www.facebook.com/fernandobeatdelriofotografiayvideo         Únete al programa de mentoring DOMINA TU ECOMMERCE  ----------------------------------------------------------------------------------------------- Aprende y pon en práctica de forma guiada todas las áreas del marketing digital necesarias para escalar las ventas de tu tienda online con éxito: https://www.ecommerceefectivo.com/domina-tu-ecommerce       Accede a mi MASTERCLASS GRATUITA: Las 5 Acciones que te ayudarán a conseguir una tienda online rentable https://www.ecommerceefectivo.com/tor-acceso-masterclass/       En mi canal de youtube, podrás encontrar muchos video tutoriales gratuitos que te enseñarán a sacar mayor partido a esta herramienta y mejorar tu estrategia digital.   También me puedes seguir en Instagram: @ecommerce.efectivo ¡Te espero en los directos!     Si te gusta el podcast de eCommerce Efectivo, por favor no olvides dejarme una reseña, valoración, comentario o Me gusta en el canal desde el que me estés escuchando (iTunes, iVoox, Sprikel, YouTube...) ¡Mil gracias! Únete a la comunidad de eCommerce Efectivo en www.ecommerceefectivo.com  y recibe más contenidos, recursos y formación de marketing online para conseguir una presencia en Internet lo más efectiva posible.   Commerce Efectivo Plataforma online para emprendedores donde puedes encontrar contenidos y recursos gratuitos sobre eCommerce, Marketing Online y Emprendimiento y conseguir una presencia en Internet lo más efectiva posible.   Contacta conmigo: info@ecommerceefectivo.com

Per fare video eccezionali non hai bisogno di avere una macchina fotografica professionale, ormai hai già tutto il potere di cui puoi aver bisogno nel palmo della tua mano! Gli smartphone di ultima generazione permettono infatti di creare video incredibili, addirittura in 4K, che era fino a pochi anni fà lo standard di riferimento per il CINEMA! Oggi vediamo la mia personale lista delle migliori app per smartphone con cui fare video eccezionali. 5) MAGISTO – VIDEO EDITOR & MOVIE MAKER Magisto è l'app che ti permette di girare filmati sensazionali in pochi minuti. L'app utilizza l'innovativa Intelligenza Artificiale (IA) per analizzare i tuoi video e renderli memorabili. Grazie a Magisto puoi catturare l'attenzione sui social media trasformando foto e clip video in filmati di forte impatto. Puoi scegliere lo stile di montaggio più adatto al tuo scopo ed alla storia che vuoi raccontare, selezionare le clip o le foto dalla tua raccolta per il montaggio ed aggiungi una musica dalla libreria dell'app di brani con licenza commerciale. L'intelligenza artificiale dell'app farà il resto individuando le parti migliori delle tue riprese per creare dei video eccezionali! 4) SPLICE Semplice ma potente: Splice facilita la creazione di video personalizzati, dall'aspetto professionale sul tuo Iphone o Ipad. Splice permette di fare tutte le operazioni fondamentali per creare video eccezionali, come tap per accorciare le clip video, regolare le transizioni, aggiungere effetti, in modo semplice e veloce. Puoi sincronizzare in modo automatico i video con il ritmo della musica, applicare filtri e regolare i colori oltre a cambiare l'orientamento delle clip e molte altre funzioni avanzate. 3) QUIK Questa app prodotta da GoPro, permette di realizzare dei montaggi video anche molto elaborati in automatico utilizzando tantissimi differenti template gratuiti Entrando nell'editor puoi scegliere uno tra i tanti preset che include l'app, ed ognuno di questi presenta una diversa colonna sonora adeguata al tipo di montaggio, e diversi elementi grafici / titoli, che seguono il mood del tema. In modo semplice e veloce puoi creare dei filmati incredibili andando a lavorare su ogni minimo dettagli del tuo video, dalle transizioni tra le singole clip, agli effetti di colore, aggiungere testi e grafiche e addirittura regolare la durata del video in base alla piattaforma su cui vuoi condividerlo. 2) iMovie Grazie al design ottimizzato e agli intuitivi gesti Multi-Touch, iMovie ti consente di creare video efficaci e trailer in stile hollywoodiano. Crea splendidi filmati iMovie ti permette di avere tutta la potenza di un editor video desktop sul tuo iphone / ipad, con tantissimi effetti, transizioni, titoli, filtri per creare video eccezionali. Puoi sfruttare ben 8 modelli di stile già pronti andando a ordinare le clip, tagliarle, cambiare le dissolvenze o la musica per ottenere il tuo video perfetto. E puoi finire il tuo montaggio al tuo Mac, grazie alla sincronizzazione dei progetti. 1) FILMIC PRO Quando si parla di video eccezionali, l'app di riferimento per chi vuole seriamente sfruttare a pieno la qualità delle camere degli smartphone è Filmic Pro. Filmic Pro non è un app per il montaggio, come le precedenti, ma è l'app da utilizzare per avere un controllo completo su tutti gli aspetti della ripresa. Infatti permette di gestire in modo assolutamente controllato tutte le funzioni fondamentali della camera (gestione di tempi, esposizione, messa a fuoco, temperatura colore/bilanciamento del bianco, formati di ripresa, camera da utilizzare) e sfruttare al meglio la qualità di queste piccole camere magiche.

The panel discusses some helpful strategies and tips for building a training business on a small budget.   The Episode: Building An Online Training Business When You're Broke    Many of us who pursue a career in online training start from humble beginnings. Whether this be bootstrapping from the start because of financial restraints, or just starting small as a side hustle, many online trainers build things up where possible over a period of time. This approach is not always easy but is definitely not impossible, and if you can focus on smart and affordable ways to deliver your routines, track clients' progress, and receive payment, you can experience great success without a large amount of initial capital.   In This Episode The shoestring approach to building an online business [0:06:01] Finding the areas where you can save early on [0:11:52] Thoughts on good methodologies; spreadsheets and more [0:16:31] The best ways to deliver workouts to clients [0:21:47] Communication with clients on a budget [0:27:47] Tools for gathering payment from online clients [0:30:47] Extra tools and apps to boost your business for little to no money [0:34:47]   “Your Instagram and your Facebook, that is your stage.” — Carolina Belmares   Building from the Ground Up When starting out there are many points of possible overwhelm, whether it be the technology or tools that you have at your disposal. We believe that focussing on certifications and reinvesting in learning should be your priority. If you can grow your business and skills as you earn, you will reap the rewards. You also need to cut corners where possible, and see where you can save on things like work premises and an internet connection to get off the ground.   Clever and Cheap Methodologies Keeping track of information and communications is key to any client-based work, and whether you use spreadsheets or other means, you need to track all the data you collect. Facebook Groups and Google Sheets also have a multitude of useful features that can be utilized and are free! These tools will help you organize your content and stay on top of things as your client load grows.    Delivering Routines, Communicating with Clients, and Collecting Payments There is no reason why you cannot effectively interact with clients in very simple ways. Using emails containing links to existent content and videos can be very useful in the beginning too. The content you share does not even have to be your own, as long as it is serving your client! Facebook is usually a good place for communications as most people are reachable through it. In terms of payment, it seems that PayPal is a very popular service among online coaches, as it is safe and familiar; features that will work in your favor.   Already at $1,000/month online and want to scale?   Apply for OTA 2 here: www.thePTDC.com/OTA2   Online Training Client Tracker: https://docs.google.com/spreadsheets/d/1AuubWswqpRthBnuA-bENqQiT0oSRi_MbrH6g_xt5RxY/copy Google Sheets: https://www.google.com/sheets/about/ PayPal: https://www.paypal.com/ Canva: https://www.canva.com/ Magisto: https://www.magisto.com/ Supercook: https://www.supercook.com/   SPONSORS Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy:http://onlinetrainer.com/ota   Enjoy this special offer of 60 days FREE on PT Distinction from The Online Trainer Show! - http://onlinetrainer.com/ptd    Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055 Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA YouTube - https://www.youtube.com/user/JonGoodmanPTDC  

En este episodio hablamos del cuarto paso de EXD, que se llama “Crear” o “Creación”. Aquí debemos producir o crear los recursos digitales que queremos usar en el curso en el paso de Selección. Te voy a compartir algunas herramientas de muy bajo costo (la mayoría gratis) que he usado para crear recursos digitales en orden de mención.Plantilla para crear guiones: BiteableEdición de video: Magisto, Adobe Premier Pro, Final Cut Pro, CamtasiaImágenes: Unsplash, Pexels, Kaboom pics, Free photos.cc, PixabayEdición de imágenes: Polarr, Adobe LightroomRemover trasfondo de imagen: RemoveBGCreación de infográficos: CanvaColores de identidad del curso: Adobe ColorHerramienta para accesibilidad de colores: VischeckAnimaciones: Vyond, DoodlyCaptura de pantalla (screen recording): SnagitHerramientas de autoría: Adobe Captivate, Articulate 360Recursos adicionales curados: PadletEnlace IG: @mbonkosky

Uli is a technology entrepreneur with 25 years of developing early-stage start-ups. He was CEO of Aisys, Sanrad, Superfish, and SleepRate, and VP Business Development at Tango, Magisto, and now at Moovit. Uli combines his technology comprehension, market insight and business savviness to create and execute strategic growth plans for B2C and B2B technology companies.

Magisto, Editor do Google Fotos e Quick são minhas dicas neste podcast

Dzisiaj porozmawiamy o bajkach i filmach dla dzieci. Jak to jest z czasem przed ekranem? Kto go bardziej potrzebuje – dzieci, a może jednak rodzice? Czy dzieci potrzebują czasu przed ekranem? Co wnosi w życie dzieci oglądanie bajek i filmów? Dlaczego dzieci lubią oglądać bajki? Do jakiego wieku dzieci nie powinny oglądać bajek? Dlaczego nie mamy w domu telewizora? Z jakich powód rodzice włączają dzieciom bajki? Czy dzieci oglądając bajki w obcym języku rzeczywiście uczą się języka? Dlaczego konsekwencja jest tak ważna w wychowywaniu dzieci? Jakie bajki polecamy do oglądania dla dzieci? Czy warto oglądać bajki razem z dziećmi? Czego dzieci mogą się nauczyć oglądając bajki i filmy? Czy warto pozwolić dziecku korzystać z urządzeń elektronicznych? Jak wzbudzać w dzieciach kreatywność? Dlaczego zorganizowanie domowego kina dla całej rodziny jest dobrym pomysłem? Z jakich powodów daliśmy naszej córce kamerę? Dlaczego dzieci tak bardzo interesują się smartfonami? Jak używanie telefonu wpływa na zachowanie dzieci? Czym jest Magisto i do czego służy? Czy dzieci naśladują zachowania i nawyki rodziców? Dlaczego czas wartościowy poświęcony dziecku ma tak duże znaczenie? Jakie są ulubione bajki naszej córki? Tom Holownik Dino Dana Marta mówi Ciekawski George Jakie filmy lubimy oglądać wspólnie z naszą córką? Sekrety morza Wielka wyprawa Molly Było sobie życie Kacper i Emma na safari Pippi Pończoszanka Basia --- Send in a voice message: https://anchor.fm/gosia-i-jerzy/message

With the precautionary measures in place to help prevent the spread of the COVID-19 virus, many companies have instituted work from home policies. We wanted to take the time to talk through remote work tips and best practices. Links in this episode: * Bon Appetit: Better-than-Takeout Stir-Fried Udon (https://www.bonappetit.com/recipe/stir-fried-udon-with-pork) * The Pioneer Woman: The Best Lasagna. Ever. (https://thepioneerwoman.com/cooking/the_best_lasagn/) * NYTimes Cooking: Chicken and Rice Soup With Celery, Parsley and Lemon (https://cooking.nytimes.com/recipes/1020898-chicken-and-rice-soup-with-celery-parsley-and-lemon) * World Health Organization: Coronavirus disease (COVID-19) advice for the public (https://www.who.int/emergencies/diseases/novel-coronavirus-2019/advice-for-public) * Episode 47: How To Set Boundaries Without Feeling Guilty (https://www.queenspeaking.com/47) * Magisto: 30 Work From Home Tips to Maximize Productivity and Help You Stay Connected (https://www.magisto.com/blog/2020/03/17/30-work-from-home-tips-to-maximize-productivity-and-help-you-stay-connected/) * Career Contessa (https://www.careercontessa.com/search.php?Srch=work+from+home) * The Skimm: Tips for Working From Home Effectively (https://www.theskimm.com/live-smarter/career/tips-for-working-from-home-effectively) * Girls’ Night In Club: Working From Home? Here's How to Take Care as You Do It (https://girlsnightinclub.com/posts/how-to-practice-self-care-when-working-from-home/)

En #Tech7días de este martes, conoceremos los detalles del nuevo celular de doble pantalla plegable de Samsung, que se está vendiendo En Colombia como pan caliente; hablaremos de las apps que quedaron vigentes luego de la salida de Uber; el término TIC es Phishing; en la app de la semana les hablaremos de Magisto una app para editar videos y para recordar y no olvidar les hablaremos de la historia de Nintendo y la primera impresora. Ingrese a www.boyaca7dias.com en ivoox.xom, Dezzer y Spotify.

We’re having a contest! Which host do you like more: Veronica or Studio Steve?? Let us know by buying your favorite host a coffee!CLICK HERE to BUY US A COFFEEJOING OUR COMMUNITY AT PODCASTING FOR BOSSESIf you remember on our last episode, we talked about the importance of including video as part of your podcast marketing strategy. We talked about on demand videos and live videos. On this episode we talk about ways that you can create and publish your videos, so they’ll attract more listeners. First: Video Content (I don’t know what to say in front of the camera) Video content Make sure you spark curiosity posting a question or telling a story; Tell your audience how these questions will be answered in the podcast episode;Keep it short, always add CTA, add subtitles, and stick to a single message. One story, one emotional impact, and one take away;Include one CTA- Access podcast episode here. Subscribe. Leave a comment;It’s okay to write it all out at the beginning and read script from a teleprompter. Second: Set the StageSetting the stage to record your videos requires you to pay attention to three things: light, noise, and background set up. Light. Make sure you use a space where there is a lot of light. Also invest in good lighting. Noise. Pay attention to the noise in the area you’re recording your videos. Noise doesn’t only affect the quality of the video but can also be a distractor and a stressor for you. Background. This is a very important thing to consider. Everything that goes into your video adds to the viewers experience. You, the way you deliver the message, and also the background of your video. Make sure that your background is bright or in a light color. Third: Video Equipment You don’t have to start by using professional video equipment. You can simply start by using your smartphone and then as you progress and want to continue to improve your video production you can work your way through these 4 steps. Step OneJust your phone. Most smartphones have very decent cameras and convenient features. The microphones on smartphones actually aren’t too shabby either. Step Two Beefing up the audio with accessories. To give your videos an extra punch and make them stand out more you’ll want to start improving the audio on the video. There are many ways to do this by adding some accessories to your phone. iRig is a popular company that offers many solutions. They have many microphone choices and adapters that plug into your phone directly. Step ThreeImprove audio even more by recording it separately and syncing it up later in your video editing software. Make sure your audio and video are both in record and then say something like “promo video take 3” and clap. Now your video clip and your audio recording are both easily identifiable and can be synced together in any video editing software. Step FourUpgrade to a better camera. You may never need to get to this step. This however can really help the professional look of your videos and is especially a consideration if you are planning on growing a YouTube Channel. Fourth: Technique, confidence, deliverance, and tone. ConfidenceThis goes for men and women. Make sure that before you get in front of the camera you’re feeling and looking your best. Get ready as if you were going on a date with someone you care about. Do your make up, fix you hair, wear your favorite outfit. Do anything you need to so you can get an extra confident boost. And in fact, this is a date with people you do care about, YOUR AUDIENCE. Confidence also comes from your message. Whether you’ve been podcasting for a while or you’re just starting with your show, there is no one that knows more about your show and episodes than you. Be confident in your message. Be ready to make multiple takes at the beginning. Making mistakes and screwing up is part of the learning process. Deliverance Start with short videos for social media. Instagram stories, short IG tv, promotional videos for your Facebook or Linkedin page, or your Facebook group.Be and act as yourself. If you move your hands a lot when you speak, embrace it and use it in your videos. Don’t try to incorporate or cut off gestures. TechniqueLighting is your friend. If you’re making videos holding your phone stand by a window or get a clip-on light for your smartphone. If you’re using a professional camera or putting your smartphone on a tripod, make sure that the light is shining on you face. Also, if you’re holding the phone make sure that there is a good distance between the phone and your face. Find your attractive angle.ToneYour audience and the subject of your show set the tone of your videos. Fifth: Video Editing Software Trim. This is the simplest and really involve no editing other than trimming the start and end point of you video clip from your phone. Here you just take a few takes and get one performance of your video down. Phone Video editing APPSThere are many different apps that you can get for your phone that allow you to combine multiple clips together, add music, add visual effects, etc. Video Editing Software. Getting behind a computer is really the only way to go for editing video. It saves you tons of time and headache and allows you many more options. There are numerous video editing apps that you can use on your computer. Then of course there’s the adobe products, with the main video editor being adobe premier. Six: Choose Platform- Remember that the video format may change depending on the platform - Website- Instagram - Twitter- Facebook (Group or Page) Seven: Automatic video creators This can be a good option if you don’t feel comfortable talking in front of the camera. Downside: they are expensive o Magisto automatic editing software. o Promo (stock video editor). o Headliner Automatic podcast videoso Wavve

A 20-year veteran of software engineering, Oren Boiman’s Bay Area-based Magisto has reached 100 million users over the last decade. Oren has been a visionary in his field, understanding the importance of AI well ahead of the curve. Magisto is a pioneering video editing app, which employs AI to assist with the editing process.This fascinating chat with Ledge covers the future direction of AI and user interfaces, and the importance of the younger generation ‘needing to know’ everything!If you want to harness AI in order to better understand customers then this podcast is a great place to start. See acast.com/privacy for privacy and opt-out information.

Frank and Axel return from a lengthy sabbatical to discuss current projects and some recommendations. Show Notes: -Recipe:https://40aprons.com/creamy-whole30-bacon-mushroom-chicken-thighs-paleo/ -Magisto-https://www.magisto.com/ *Also, I didn't realize that Magisto just got acquired by Vimeo for $200M+ (https://techcrunch.com/2019/04/15/vimeo-has-acquired-short-form-video-creation-platform-magisto/)

Vimeo just bought online video editing platform Magisto and keeps adding to its online video arsenal. Original Article: https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=131173 If you have any questions about online video, then you know what to do, you Better Call Paul Brought to you by UnoDeuce Multimedia

Roboto News 16.04.19. Reed Hastings (CEO de Netflix) dejará el Consejo de Facebook, Disney crece aún más en el mercado del SVOD y Vimeo adquiere Magisto. www.amenazaroboto.com Presenta: Antel.

Denne podcast episode er første afsnit i en serie med fælles titlen "Idræt og sociale medier". Her sættes fokus på de forskellige platforme, som idrætsklubber enten allerede benytter eller overvejer at anvende. Denne episode sætter fokus på Facebook. En 25 minutters samtale fra den 27. februar 2019 mellem Michael Bank Weltz fra Klubkommunikation.dk og Mads Bergmann fra DGI Storkøbenhavn. De sætter fokus på idrætsklubbers brug af sociale medier. Hør podcast episoden her Baggrund Mads Bergmann er ansat som konsulent hos DGI Storkøbenhavn i afdelingen Marketing og Kommunikation. Her rådgiver han bl.a. idrætsklubber om brugen af Facebook. DGI er en nonprofitorganisation, der i mere end 150 år har arbejdet tæt sammen med foreningerne om at gøre danskerne mere aktive. I dag tæller DGI flere end 6.300 foreninger og 100.000 frivillige ildsjæle. Som en af landets største leverandører af kurser gør DGI hvert år flere end 50.000 danskere klogere på både sig selv og idræt. (Uddrag fra www.dgi.dk) Links Her er links til artikler fra DGI:Få din forening på Facebook Her er links til artikler fra Klubkommunikation: Nye tal om brugen af sociale medier 20184 gode grunde til at bruge Facebook Her er links til de omtalte programmer og apps. i podcast episoden: Quick er en mobil app. med fokus kreativt arbejde med dine yndlingsbilleder og videoklip.Magisto er en mobil app. med fokus online video rdigering. Canva er en hjemmeside og en mobil app. som giver dig uanede muligheder for at lave egne layouts. Nyhedsbrev fra Klubkommuniktion Få nyhedsbrev fra Klubkommunikation.dk med artikler, tips og tricks omkring kommunikation i din idrætsklub eller sociale forening.Tilmelding til nyhedsbrev her

Audio publishing is so much easier when compared to the tedious workflow required to publish written content. See the video at http://bit.ly/makingcontent07 Music by Andre Louis.

Audio publishing is so much easier when compared to the tedious workflow required to publish written content. See the video at http://bit.ly/makingcontent07 Music by Andre Louis.

C'è un modo per fare un video professionale con pochi clic? Certo! Puoi usare l'app Magisto, che trovi qui: https://www.magisto.comNOVITÀ: Prova a chiedere ad Alexa di ascoltare questo podcast! Ti risponderà! :-)Se anche tu vuoi lasciare una tua domanda, fallo qui: https://andreabrugnoli.click/stellineLascia il tuo commento al podcast su iTunes, su Spreaker o su https://t.me/abcomunica !Seguimi anche sul canale: https://t.me/lamiavitaspaziale :-)Scrivi una recensione su iTunes: www.andreabrugnoli.click/loveDiventa produttore del podcast con un piccolo segno del tuo gradimento: www.andreabrugnoli.click/finanziaTi aiuto nella comunicazione, ogni giorno su: https://twitter.com/abrugnoli

Sponsored by WorkHere.com and Hiretual The world of employer branding is becoming an increasingly important part in the war for talent. Over the past few years many tools and services have emerged for this part of talent attraction. From video tools to review sites, maintaining and improving your company's reputation is easier with the players listed below. VIDEO TOOLS & SERVICES   Ripl (marketing app in your pocket) SparcStart Monster Studios (app) AltruLabs (new startup) VideoMyJob (mobile app) Ongig Digi-Me (give them a job description they create video) Magisto (online video maker) JobStories (webinars for jobs)   ON SITE VIDEO SERVICES   SkillScout Stories Inc JobViddy (UK) The Muse   REVIEW SITES   Glassdoor Indeed Reviews Kununu FairyGodBoss (company reviews for women) Ratedly (aggregates reviews)   EMPLOYEE ADVOCACY TOOLS   FirmPlay LinkedIn Elevate Sociabble (communications, advocacy, social selling) Dynamic Signal (employee content and communication) Everyone Social Bambu (from SproutSocial)   CAREER SITES/JOB DESCRIPTIONS   ViziRecruiter (visual job pages) TMP Advanced Job Descriptions NextWave Hire (talent communities, microsites) Clinch Talent (CRM - career sites) Ruutly (visual job descriptions) CareerSiteCloud (career site and analytics) Job Page Grader (see how your posting ranks) Textio (augmented job writing tool) TapRecruit (team based job ad writing)   CANDIDATE EXPERIENCE TOOLS   Great Hires (interview experience tool) HelloHire (candidate experience audit) Survale (candidate survey tool) Rejobify (rejection email templates) Canvas (text interviewing chatbot) GoHire (chatbot) AllyO (virtual recruiter technology) Job Pal (chatbot) Hire Humanly (chatbot) Paradox/Olivia (chatbot) RoboRecruiter (chatbot) Wade&Wendy (chatbot) XOR (chatbot) Emerson/SmashFly (chatbot)  

4年間使い続けてますhttp://goryugo.com/20141129/magisto_and_replay/ 感想や質問、リクエストなどはTwitterのハッシュタグ #goryugocast にお送りください。ダイレクトメッセージでも受け付けています。 利用しているマイク： http://amzn.to/2qDXxzs 録音アプリ＆配信サービス： http://anchor.fm/

Magisto is an intelligent video editor which is powered by A.I. making it powerful and smart. The application is crafted as a reliable 24/7 personal movie editor and is renowned for its ability to make video editing process semi-automatic. It enables you to create engaging product and marketing videos with unparalleled scale and effectiveness. Do you have a subject matter you would like covered?  Share it go to this link ask.savvylandlord.me or go to www.savvyradioshow.com and leave a voicemail.

Today Jim is joined once again by Teresa Rose. She's an incredible coach on our team who quickly became recognized for her wholesale sourcing expertise after her last appearance on the show back in episode #39 (listen to that show if you missed it - she showed us how to use simple Amazon searches to uncover golden opportunities!) Teresa and Jim discuss how simple searches on Linked In can uncover virtual gold mines of opportunity for online sellers - from the comfort of home! Show notes at SilentJim.com/podcast   Receive Facebook Messenger Notifications For New Episodes   Teresa Rose on Episode #39   JimCockrumCoaching.com   Magisto.com   SilentSalesMachine.com   ProvenAmazonCourse.com   Linkedin.com

Esta semana traemos, como siempre, noticias frescas que han ido ocurriendo durante la pasada semana. En el apartado de análisis, hablamos de Magisto, una app que nos permitirá editar vídeo desde el móvil de una forma muy sencilla. Para despedir este Entre Bytes, escuchamos el single de presentación del nuevo disco de Depeche Mode llamado Spirit, con la canción Where's the revolution.

Meet Reid Genauer, the working musician who fronts the band Assembly of Dust--and spends days as the Chief Marketing Officer for video app Magisto. He tells Jefferson Graham how the worlds of art and commerce meet, and they end their chat with a performance of Genauer's song "Speculator."

What do you use when creating Facebook covers or Social Media photo posts? I use Canva.com and share my reasons why on this latest podcast from JENStarmedia.com I also love creating quick videos to upload to Vine or other social media sites. I use Lomotif for quick song selection and Magisto for photo, video, and music mix.

My guest in this episode Reid Genauer is the CEO of Magisto. Magisto uses artificial intelligence to transform ordinary photos and videos into professional movies. Currently they make about 10 million movies/month. It's fun to use ->> Go check it out The topic of this interview won’t be on Magisto though, we will focus on partner marketing. Partner marketing has played a big role in the growth of Magisto. Listen to this interview so you can understand what to expect with from a partnership and learn how to choose the right partners as you start or grow your business. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

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