Podcasts about nichepursuits

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Best podcasts about nichepursuits

Latest podcast episodes about nichepursuits

Niche Pursuits Podcast
How LaShonda Brown Scaled a $50/mo Subscription into a Six-Figure Business

Niche Pursuits Podcast

Play Episode Listen Later Jun 18, 2025 45:55


In this episode of the Niche Pursuits podcast, LaShonda Brown, founder of Bootstrap Biz Advice, shares how she built a six-figure business with a small but engaged community.  From growing her YouTube channel to forming strategic brand partnerships with platforms like Canva and Flowdesk, LaShonda reveals the strategies that helped her succeed.  She also dives into the details of her membership program, offering valuable tips for content creators and entrepreneurs looking to bootstrap their businesses. ** Podcast Sponsor - Ezoic - https://www.ezoic.com/ezid Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Niche Pursuits Podcast
How Ryan Atkinson Achieved Six-Figure Success with Outbound Strategy

Niche Pursuits Podcast

Play Episode Listen Later Jun 11, 2025 49:10


In this episode of the Niche Pursuits podcast, Ryan Atkinson, founder of Spacebar Visuals, shares his journey of growing his video marketing agency into a six-figure business in just two years.  He reveals how outbound outreach, a simple tech stack, and a strong focus on B2B software companies helped him land high-value clients and scale quickly.  Ryan also explains into the strategies and tools behind his success, including cold email sequences, LinkedIn outreach, and more. If you're an entrepreneur or aspiring business owner, this is an episode you don't want to miss! ** Podcast Sponsor - Ezoic Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Niche Pursuits Podcast
How Mike Hoffmann Built a $100K/Month Business with Vending Machines

Niche Pursuits Podcast

Play Episode Listen Later May 21, 2025 54:40


In this episode of the Niche Pursuits podcast, Mike Hoffmann of Vendingpreneurs shares his journey from a traditional W-2 job to building a successful vending machine business.  He reveals how he scaled his operation to over 100 machines. Mike then goes into the nuts and bolts of finding profitable locations, selecting the right machines, and managing inventory. Whether you're looking for a side hustle or a full-time business, he offers valuable insights into the world of vending and passive income. ** Podcast Sponsor - Jolly SEO (link: https://jollyseo.com/free-haro-guide/)   Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Niche Pursuits Podcast
How Chris Hutchins Turned a Side Project Into a Thriving Personal Brand

Niche Pursuits Podcast

Play Episode Listen Later May 14, 2025 60:43


In this week's Niche Pursuits interview with Chris Hutchins, host of All the Hacks, we learn about his journey of building a successful personal brand through podcasting, affiliate marketing, and content creation.  Chris shares insights on how he grew his podcast to 21,000 downloads in the first week and built a loyal audience of 10,000+ listeners.  He also discusses the challenges of monetizing a podcast, experimenting with new revenue streams, and balancing personal interests with business growth.  Listen now for valuable lessons on growing and monetizing a personal brand in today's digital landscape! ** Podcast Sponsor - Kinsta   Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Niche Pursuits Podcast
How Nick Huber Turned ‘Boring' Businesses Into a $30M Empire

Niche Pursuits Podcast

Play Episode Listen Later May 7, 2025 42:11


In this week's Niche Pursuits podcast interview with Nick Huber, founder of Sweaty Startup, Jared and Nick dive into his approach to building wealth through simple, "boring" businesses. Nick shares practical advice on how focusing on everyday, unsexy industries can lead to massive financial success, often outperforming trendy startups. He also discusses his 10-minute drill for evaluating business ideas, the importance of scaling with the right team, and why building a personal brand has fueled his growth. If you're looking for actionable tips on growing and scaling a business, this is a must-listen! ** Podcast Sponsor - Kinsta   Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Niche Pursuits Podcast
How Brad Wayland Turned 125 Course Sales Into a $1M Business

Niche Pursuits Podcast

Play Episode Listen Later Apr 23, 2025 61:43


In this week's episode of Niche Pursuits podcast, Brad Wayland shares the story of launching a high-end farming course with Joel Salatin, one of the world's most famous pasture farmers.  Despite high hopes, the course struggled to gain traction, but Brad's persistence and strategic changes led to major growth. From expanding content to leveraging paid ads and YouTube, Brad discusses the steps that turned the project into a million-dollar success.  Don't miss this conversation to learn valuable lessons on marketing, perseverance, and understanding your audience.   Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

The Side Hustle Show
667: 10+ Side Hustle Trends for 2025

The Side Hustle Show

Play Episode Listen Later Apr 17, 2025 64:05


What are the best side hustle trends you should look out for in 2025? These might impact what business you start and how you think about scaling it. And to help me out is a longtime friend and a friend of the show, Spencer Haws from NichePursuits.com. He's been covering online side hustles even longer than I have. Almost all our content starts from the question of, "How do I make extra money?" To answer that, it's important to know where the market's been, where it is, and where it's potentially going. Tune in to Episode 667 of the Side Hustle Show to learn: what side hustles are thriving right now and which ones are fading why email, AI, and even eBay are making big comebacks how to future-proof your hustle in a rapidly changing digital world Full Show Notes: 10+ Side Hustle Trends for 2025 New to the Show? Get your personalized money-making playlist here! Sponsors: Mint Mobile — Cut your wireless bill to $15 a month! Indeed – Start hiring NOW with a $75 sponsored job credit to upgrade your job post! OpenPhone — Get 20% off of your first 6 months! Gusto — Get 3 months free of the leading payroll, benefits, and HR provider for modern small businesses!

Niche Pursuits Podcast
How Ben Addy Hit 500k Followers on Instagram and Then Started 30 Sub-Accounts

Niche Pursuits Podcast

Play Episode Listen Later Apr 9, 2025 57:43


In this episode of the Niche Pursuits podcast, Jared Bauman sits down with Ben Addy, a digital strategist and content creator who built a 500K-follower Instagram account—then scaled his success by launching over 30 niche sub-accounts. Ben is known for his smart, systemized approach to social media growth, using hyper-targeted content and tailored monetization strategies.  He shares how he monetizes every corner of his audience by tailoring different revenue strategies to match each sub-account's niche. Instead of chasing viral content, his approach focuses on creating content that truly connects—building engagement through relevance and regional impact. Ben also explains how he's taking things a step further by turning Instagram momentum into high-performing local newsletters that keep audiences coming back. Don't miss this conversation that is packed with actionable takeaways and strategies that any content creator or entrepreneur can apply to their businesses.   Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Niche Pursuits Podcast
How Jamie Rawsthorne Grew a YouTube Channel to 1 Million Subscribers

Niche Pursuits Podcast

Play Episode Listen Later Apr 2, 2025 50:37


In this episode of the Niche Pursuits podcast, Jared Bauman sits down with Jamie Rawsthorne, co-founder of the viral Zach and Jay Show turned YouTube growth strategist, to unpack his wild journey from creating YouTube stunts with his college buddy to consulting with some of the biggest entrepreneurs online today. Jamie shares how he went from losing thousands each month to building one of the UK's fastest-growing channels, then made the gutsy decision to walk away at the peak of success. Now, he helps entrepreneurs unlock YouTube as a growth engine, emphasizing strategic research, powerful storytelling, and product-aligned monetization. The conversation dives deep into Jamie's proven “Triple C” method for content strategy, the anatomy of high-performing videos, and real-world examples of clients generating six-figure monthly revenue from surprisingly modest view counts. Whether you're starting from scratch or scaling an existing channel, this episode is packed with insights on how to approach YouTube like a pro.   Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Niche Pursuits Podcast
What Google's Latest Update Really Means for Small Publishers

Niche Pursuits Podcast

Play Episode Listen Later Mar 28, 2025 65:03


This week, Jared Bauman and Thomas Smith sit down for another insightful episode of the Niche Pursuits podcast, diving into some major industry shifts. They talk about how AI search is changing the way people interact with Google, the slow but potentially impactful March 2025 core update, and the latest AI models from OpenAI and Anthropic. They also share their side hustle wins and struggles and dissect a few weird niche sites.   Links & Resources Google Core Update is done - https://www.seroundtable.com/google-march-2025-core-update-done-39142.html Observations from the update - https://www.searchenginejournal.com/googles-march-core-update-early-observations-from-initial-rollout/542795/ Google's AI search - https://www.bloomberg.com/news/features/2025-03-24/google-s-ai-search-overhaul-racing-chatgpt-for-the-web-s-future Jared's calculator website - https://x.com/jaredbauman/status/1904935880525046059 Music Map - https://www.music-map.com/ Coffee Copycat - https://coffeecopycat.com/   Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Niche Pursuits Podcast
Shoppers Are Turning to AI Chatbots Instead of Google. Here's Why

Niche Pursuits Podcast

Play Episode Listen Later Mar 21, 2025 64:42


This week, Jared Bauman and Thomas Smith sit down for another insightful episode of the Niche Pursuits podcast, diving into some major industry shifts. They talk about how AI search is changing the way people interact with Google, the slow but potentially impactful March 2025 core update, and the latest AI models from OpenAI and Anthropic. They also share their side hustle wins and struggles and dissect a few weird niche sites. If you're looking to stay ahead in SEO, content creation, and AI-driven marketing, this episode had plenty of takeaways.   AI Search results - https://www.google.com/url?q=https://www.theverge.com/ai-artificial-intelligence/ March Core Update so far - https://www.seroundtable.com/pre-google-march-2025-core-update-39084.html New AI modes announced - https://www.theverge.com/news/620021/openai-gpt-4-5-orion-ai-model-release https://www.anthropic.com/news/claude-3-7-sonnet Jared's weird niche site - https://walletburst.com/ Thomas's weird niche site - https://quickjewelryrepairs.com/repair/untangle-chain/   Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Niche Pursuits Podcast
How Joe Davies Built a $12 Million Company With a Team of Just 15

Niche Pursuits Podcast

Play Episode Listen Later Mar 19, 2025 51:54


In this episode of the Niche Pursuits podcast, Jared Bauman sits down with Joe Davies, the co-founder of Fat Joe, an agency that specializes in providing premium backlinks and content for agencies. Joe shares his journey from the early days of SEO to growing Fat Joe into a successful business. He talks about everything from productization, outsourcing, and scaling a service-based business, and how he earns $12 million a year in revenue with a team of just 15.   Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Niche Pursuits Podcast
How Rexan Wong Built an App in Just 3 Hours and Got 300k Users

Niche Pursuits Podcast

Play Episode Listen Later Mar 12, 2025 52:45


In today's fast-paced digital world, innovation often comes from unexpected places. One example is Rexon Wong, a high school student who has already made a name for himself as a tech entrepreneur. In this interview on the Niche Pursuits podcast, Rexon shares the story of how he created his app, Text Behind Image, in just three hours and successfully launched it to thousands of users. Let's break down the journey, the strategy behind his success, and what others can learn from his experience.   Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

The Jason Cavness Experience
Will James - Co-Founder of 8bitcontent.com | Former Content Manager of Nichepursuits.com

The Jason Cavness Experience

Play Episode Listen Later Feb 23, 2025 140:06


Will James - Co-Founder of 8bitcontent.com | Former Content Manager of Nichepursuits.com Sponsor  The Jason Cavness Experience is sponsored by Salalabs Salalabs, specializes in delivering IoT, AI and Machine Learning to streamline your operations and to drive innovation. You can save up to 70% on development costs and 32% on time by using Salalabs. For a complex MVP incorporating AI, IoT and Machine Learning the cost is around $100K.  For a simple barebones MVP, it can be as low as $5K. https://www.salalabs.com/ Powered By  Earth VC is on a mission to unf@#k the earth.  They are doing this by supporting breakthrough scientific research, empowering outlier founders to build enduring climate businesses and investing in high-growth startups that decarbonize the world. Earth VC empowers founders who are Ambitious, Breakthrough and are Committed Earth VC invests in the pre seed to Series A round. If you think you might be a match reach out to them at rebuild@earth.vc Will James Bio Will James is the co-founder of 8-Bit Content, a content marketing agency that helps partner businesses worldwide grow their online presence. Will has led teams of dozens to grow organic results by as much as 1200% and has worked directly with leaders in the online business space to improve their results. He's a lifelong learner who likes to spend his time leveling up skills, enjoying quality time with family and friends, or being out in nature. For any questions or inquiries, please reach out at will@8bitcontent.com We talk about the following and other items Will's Self-Care Muay Thai Experience Physical Activities and Lifestyle Life in Vietnam Cultural Differences Experiences with Local Culture Lifestyle Travel Cultural Experiences Marketing   SEO Content Strategy for Small Businesses Social Media  Marketing Trends  LinkedIn Influencers Engagement Pods AI Content Creation Workflow Email Marketing Newsletter Platforms Content Marketing for Small Businesses Client Management Customer Service Pricing and Productized Services Marketing Education Personal Interests and Future Goals Coffee Preferences Daily Routine Life in Vietnam Cultural Differences Travel Experiences Mentorship Inspirational Figures Future Travel Plans   Will's Social Media Will's LinkedIn: https://www.linkedin.com/in/will-james/ Will's Website: https://www.8bitcontent.com/ Will's Instagram: https://www.instagram.com/adventurelifer/ Will's Advice I would say don't get distracted by the media and social media. You should definitely just focus on yourself, focus on improving yourself, improving the lives of your family. You can do this by avoiding some of this stuff and focusing on learning new things, reading books and doing stuff that's good for good for you and good for people that care about you.

Niche Pursuits Podcast
Jake Cain Was Invited to the Google Creator Summit. Here's What Happened

Niche Pursuits Podcast

Play Episode Listen Later Nov 6, 2024 64:54


This week Jared Bauman sits down with Jake Cain, a long-time blogger with a portfolio of sites, a former Niche Pursuits employee, and an attendee at Google's recent Creator Summit. In this interview, Jake shares his experience at the event, his thoughts on the topics discussed, and the main takeaways he left with.   Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Buying Online Businesses Podcast
15+ Online Businesses Acquired & Many More Started & Sold with Colin Ma

Buying Online Businesses Podcast

Play Episode Listen Later Oct 30, 2024 33:51


Welcome to another episode of the Buying Online Businesses podcast. In this episode, Jaryd sits down with Colin Ma, a seasoned digital entrepreneur with nearly nine years of experience. Colin has focused on building and growing digital publishing brands through SEO and has acquired, built, and sold over 15 online businesses, including several content sites. Currently, Colin is helping grow the Niche Pursuits community, aiming to make it the leading online space for digital entrepreneurs. In this engaging conversation, Jaryd and Colin explore Colin's journey in the world of online business acquisitions, touching on his experiences in scaling content websites. They discuss critical aspects of due diligence, the key questions every buyer should ask when considering a purchase, and how to identify potential red flags with sellers. Colin also shares insights on how he and his community have navigated the recent Google updates, revealing effective strategies for growing content sites and adapting to the ever-changing SEO landscape. Whether you're new to buying online businesses or looking to improve your current content site, this episode offers a wealth of actionable advice. Colin's expertise provides valuable takeaways for anyone in the online business space.  Now, let's dive into this insightful discussion with Colin Ma!     Episode Highlights 03:50 Colin's journey into buying businesses 12:00 How Colin build more sites 18:45 Advice on acquiring a business 23:00 What Colin does for work? 28:00 Where to get quality traffic source? 33:00 Connect with Colin Key Takeaways ➥ Colin emphasizes the misconception that online businesses are easy money, noting the long hours and learning curve required to succeed. ➥ It's better to buy businesses with room for growth rather than established sites with limited upside. ➥ Be cautious when sellers try to rush the deal or provide vague reasons for the business's decline. Sellers might say the business is declining due to neglect, but verifying their activity (e.g., posting history) can reveal inconsistencies. About The Guest Colin Ma has been a digital entrepreneur for the last 8 years, primarily focusing on building digital publishing brands through SEO. Today, he is working to grow the Niche Pursuits Community to the #1 online community for online entrepreneurs. Connect With Colin Ma  ➥ https://community.nichepursuits.com/ref/11/ Use the code - ‘jaryd' for $10 for your first month!! (That's $37 off, normally $47.00/month) Resource Links ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ BOB SEO Services - https://buyingonlinebusinesses.com/seo-services/ ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/ ➥ Hostinger (Website Hosting) - https://bit.ly/3HUqW0s ➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3WWMKj ➥ Active Campaign (Email Software Provider) - https://bit.ly/3DCwYQH  

The Authority Hacker Podcast
#342 - Best Side Hustle of 2024 (Only 4 Hours A Week)

The Authority Hacker Podcast

Play Episode Listen Later Jul 29, 2024 65:15


It's no secret that the industry has been struggling for nearly a year now following the HCU. And it's been particularly difficult for beginners to get started, as established sites have been dominating search results. So the question everyone's asking is what future-proof tactics should beginners actually be doing in 2024? (That isn't spammy or potentially illegal.) In this episode, we chat to Jared Bauman, co-host of the Niche Pursuits podcast, about the game-changing way he made an impressive $40k in only a few months, without driving traffic, showing his face, or spending a dime: the Amazon Influencer Program. ____________________________________________Host: Gael BretonGuest: Jared BaumanFull show notes:https://www.authorityhacker.com/podcasts/342-best-side-hustle-2024/____________________________________________A special thanks to our sponsors for this episode, Digital PR Agency, Search Intelligence.https://search-intelligence.co.uk/____________________________________________Looking for 100s of more episodes like these?Check out our main YouTube channel: https://www.youtube.com/c/AuthorityHackerOr visit our podcast page: https://www.authorityhacker.com/podcast/_____________________________________________Love this episode? Here's an easy way to leave a review - they really help us a lot:Leave us a review on Amazon: https://www.amazon.com/review/create-review/Leave us a review on Apple Podcasts: https://podcasts.apple.com/za/podcast/the-authority-hacker-podcast/id1073349789Leave us a review on Spotify: https://open.spotify.com/show/1D6MzYn5pFiNlr8aNaoqEn?si=dcafbd9048684d4d____________________________________________► If you want to learn how to start and grow profitable authority sites, visit The Authority Site System: https://www.authorityhacker.com/free-training/► Subscribe: bit.ly/2QB51kf to learn more secret authority site tips.► Facebook: https://www.facebook.com/authorityhacker/► Instagram: https://www.instagram.com/authorityhacker► Twitter: https://www.twitter.com/authorityhacker/► LinkedIn: https://www.linkedin.com/company/authorityhacker/____________________________________________Looking to expand your remote team in the next year?Save yourself the hassle of trying to find good candidates, and use our recruitment company to lock in team members that are ready to add value from Day 1 - for a fraction of the price you'd pay locally.Did we mention that it's 100%-risk free?Book a call with Marketing Pros for any of your recruitment needs today:https://ahkr.to/contact-marketing-pros____________________________________________

Entrepreneurs on Fire
How to Scale Your Blog to 1,000 Articles a Year all While Working Less with Spencer Haws

Entrepreneurs on Fire

Play Episode Listen Later Jul 9, 2024 25:46


Spencer Haws has been a full-time digital entrepreneur since 2011. He's the founder the Niche Pursuits blog and podcast and the WordPress plugin, Link Whisper. Top 3 Value Bombs 1. You can do more in one hour than try to multitask. You're going to waste a lot of time switching tasks. If you focus your brain on one thing, you'll accomplish more. 2. It's important to have focus and the ability to remove yourself in the business if you want to scale. That's critical to grow your business effectively. 3. People are still consuming written content. No matter what they're looking for in their life, whether it's business or raising a family or other areas of life, people are consuming written content. Subscribe to the Niche Pursuits Newsletter to learn strategies and tactics from successful Internet Entrepreneurs 3X a week - Niche Pursuits Sponsors HubSpot HubSpot's all -on -one customer platform can make growing your business infinitely easier. Visit HubSpot.com to get started today Ethos Protect your family today. Get up to 2 million dollars in coverage in just 10 minutes at EthosLife.com/fire. Thanks to Ethos for sponsoring us BetterHelp This episode is sponsored by BetterHelp. Give online therapy a try at BetterHelp.com/fire and get on your way to being your best self

Alexa Entrepreneurs On Fire
How to Scale Your Blog to 1,000 Articles a Year all While Working Less with Spencer Haws

Alexa Entrepreneurs On Fire

Play Episode Listen Later Jul 9, 2024 25:46


Spencer Haws has been a full-time digital entrepreneur since 2011. He's the founder the Niche Pursuits blog and podcast and the WordPress plugin, Link Whisper. Top 3 Value Bombs 1. You can do more in one hour than try to multitask. You're going to waste a lot of time switching tasks. If you focus your brain on one thing, you'll accomplish more. 2. It's important to have focus and the ability to remove yourself in the business if you want to scale. That's critical to grow your business effectively. 3. People are still consuming written content. No matter what they're looking for in their life, whether it's business or raising a family or other areas of life, people are consuming written content. Subscribe to the Niche Pursuits Newsletter to learn strategies and tactics from successful Internet Entrepreneurs 3X a week - Niche Pursuits Sponsors HubSpot HubSpot's all -on -one customer platform can make growing your business infinitely easier. Visit HubSpot.com to get started today Ethos Protect your family today. Get up to 2 million dollars in coverage in just 10 minutes at EthosLife.com/fire. Thanks to Ethos for sponsoring us BetterHelp This episode is sponsored by BetterHelp. Give online therapy a try at BetterHelp.com/fire and get on your way to being your best self

Niche Pursuits Podcast
How Liz Wilcox from Survivor Makes $40k/Month With Email Marketing!

Niche Pursuits Podcast

Play Episode Listen Later May 8, 2024 55:24


Looking to grow your email list? Liz Wilcox is here to help. She's worn many hats: A former Survivor contestant (yep, the reality TV show) RV blogger Virtual assistant But above all - she's an email growth expert joining us with awesome tips and tricks to help you connect with your target audience and make good money doing it! And she's an absolutely great example to learn from - she was featured as a Niche Pursuits' success story in 2023 (link below), making $20k per month, and has since "doubled that!" Email marketing helped revolutionize Liz Wilcox's business. Over the years, she's scaled her email marketing efforts, refined her lead magnets, and boosted conversions. During this process, she developed her innovative "email staircase method." This is a strategic approach to converting followers into friends by building authentic and lasting connections with subscribers and, ultimately - lasting customers. Infusing personality and relatability into email content is crucial for fostering these connections with an audience. She has lots of practical tips to help, like crafting effective welcome sequences and evaluating performance to enhance engagement and conversion rates. This not only helps with connections and authenticity but also with finding your own niche. She also discusses the importance of setting clear expectations, sharing values, and offering a mix of free and paid products in welcome sequences to nurture a loyal subscriber base. Tripwire offers transparent communication and strategic sales placements within newsletters to help her nudge subscribers from passive to paid. And she prioritizes products that address the needs she's found interacting with her audience. Check out the episode to learn all about the transformative effects of starting with a well-crafted welcome sequence, engaging newsletters, and more! Ready to join a niche publishing mastermind, and here from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Niche Pursuits Podcast
Meet the SEO Who Tested and Solved Google (Kyle Roof EEAT Interview)

Niche Pursuits Podcast

Play Episode Listen Later Mar 20, 2024 55:03


Want some help understanding what content and site features Google seems to reward in today's SEO landscape? Friend of the show, Kyle Roof is back on the Niche Pursuits podcast to help us all make sense of it all. The last time he was on, he talked all about EAT (Expertise, Authoritativeness, Trustworthiness) but now there is also the added E for Experience factor to account for. And the obvious elephant in the room where recent Google updates have wiped out traffic to tons of sites overnight. So Kyle brings some much needed insights into what Google prioritizes and timely recommendations for how we can adapt accordingly. Kyle stresses the importance of showcasing genuine human experience and expertise on our websites, advocating for: First-person language Author bios And validating experience through linking He also discusses how the use of user-generated content (UGC) through site blog comments can potentially be a helpful tool to demonstrate experience and trustworthiness - with a focus on curated blog comments and discussions to validate expertise. The rise of UGC platforms like Quora and Reddit are also referenced as helping you build a digital footprint of experience as well as enhancing your overall credibility and trustworthiness in your niche. And there is significant time spent on highlighting the "E" for experience in the HCU update has influenced website rankings, favoring tangible businesses and eCommerce sites that complete transactions on-site rather than acting as the standard 'doorway pages' of the standard affiliate and content sites. And with Google favoring these websites that facilitate on-site transactions, building Trust becomes a significant challenge for these affiliate sites. Another important topic discussed is building authority - not necessarily in the standard way of links - although that certainly doesn't hurt - but rather in growing the number of keywords your site ranks for. Along with this is the importance of updating content and monitoring SERP changes, with tools like Page Optimizer Pro (POP) for their watchdog feature playing particular importance. This is another excellent interview with Kyle Roof. Don't miss it! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative Ready to join a niche publishing mastermind, and here from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com

Niche Pursuits Podcast
This SEO Specialist Sold 3 Businesses to Google and SEMrush

Niche Pursuits Podcast

Play Episode Listen Later Mar 13, 2024 57:54


Wouldn't it be nice to use SEO to grow businesses to 6-7-figure exits within just a year or two? That's what our latest guest on the Niche Pursuits podcast does. His name is Dmitry Dragilev, and over the years, he's refined a repeatable process he's used to sell an app, SaaS, and affiliate site to companies like Google and Semrush. To accomplish this, Dmitry stresses the significance of employing a well-thought-out exit plan and a consistent approach to business growth - particularly through SEO strategies - keyword research, and backlinking techniques. Dmitry candidly discusses his SEO mistakes over the years, such as targeting incorrect keywords and underestimating the ongoing efforts required to rank high in Google. He shares some good general advice, like starting with low-volume keywords and gradually progressing to more competitive ones. And emphasizes the importance of niche authority and recommends steering clear of broad topics for enhanced SEO outcomes. A particularly interesting insight is how he looks for weaknesses in the SERPs - thin pages and those lacking any helpful content for the desired search term. Drawing from his experience of selling businesses to major companies, he underscores the importance of fostering connections and relationships in achieving business success. And some of the value propositions online businesses should target for better sales terms. Dmitry also provides valuable insights on pitfalls to avoid when building a business. Overall, this is a discussion on good practices for SEO and even business more generally. And it's certainly interesting to hear from someone who has experience like his! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative Ready to join a niche publishing mastermind, and here from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com

Niche Pursuits Podcast
How This Newsletter and SEO Writing Specialist Grows Multiple 6-Figure Businesses

Niche Pursuits Podcast

Play Episode Listen Later Mar 6, 2024 55:47


Sean Markey is back on the Niche Pursuits podcast after a few years, to discuss all things newsletters, aged domains, community, partnerships, and more! Sean's been working in SEO since 2011, initially focusing on affiliate sites before transitioning to agency work. And despite facing challenges due to Google updates impacting his traffic, he found success in the CBD and cannabis niches. Aside from the actual writing aspects, his expertise lies in using aged domains to scale affiliate sites effectively. But around 2020 Sean shifted his focus to writing an SEO newsletter called Rank Theory, offering strategy consultations as his primary income source. And he shares a lot of helpful tips on what he's done to grow it into an actual business. For one he shares how starting a successful newsletter requires the basics like unique content that resonates with readers and improves over time. And for this, consistency and the value of uniqueness in newsletter content creation are particular keys. Thus he advises against relying on AI-generated content for newsletters and breaking traditional best practices to stand out. Sean also shares how he acquired the newsletter WeeklySEO.com and integrated it into his own, learning from the experience and discussing it as a growth strategy - similar to acquiring an aged domain. Sean also discusses the evolution of aged domains, emphasizing quality domains with brand value, sharing how redirect chains may be a thing of the past in today's SEO landscape. He's also involved in building a community and other partnerships, including discussing some of the keys for making partnerships successful. With this Sean talks about partnering on a lucrative domain project with high authority and traffic potential, aiming to white-label a product as opposed to taking the traditional affiliate route. He plans to stay focused on current projects and avoid distractions, leveraging opportunities that target like-minded site builders, entrepreneurs, and SEO enthusiasts and it's definitely interesting to hear his strategies to accomplish this! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Niche Pursuits Podcast
Reddit's Spammy Results Dominate Google and 2 Weird Niche Sites

Niche Pursuits Podcast

Play Episode Listen Later Feb 23, 2024 63:44


Welcome back to another episode of the Niche Pursuits News podcast, where Spencer and Jared break down recent events in the SEO, publishing, and niche site space.  It's been a very busy week and there's a lot going on, so sit back, get comfortable, and get ready for a packed episode! They get things started with a report from Glen Allsopp, which takes a closer look at who's ranking for affiliate queries at the moment.  He goes into great detail in his article on Detailed, for which he handpicked product review terms to look at. Who's dominating organic search for these very valuable affiliate keywords?   But it's not as straightforward as that!  Jared reveals a twist to the plot that's affecting search results, rendering the results from the dominant ranking website full of spam.  But what is the definition of spam, exactly? And when a spokesperson for that website denied that the results were poor quality and offered an example of quality search results, what happened? Is this an overcorrection by Google? Are they aware of what's happening? Check out the episode to find out all the drama! Moving along, Spencer and Jared discuss an article that seems to have gone viral about how Google is killing independent sites.  The article was published on the website Housefresh, which reviews air purifiers and was hit hard by the HCU, and looks at how large publishers are ranking for affiliate keywords with less in-depth content and without actually putting in the work to review the items. If this trend is glaringly obvious and offers a poor experience for users, why isn't Google doing anything about it? How did Danny Sullivan respond?  Is there a silver lining on the horizon? Jared and Spencer have a lot of thoughts on this, so check out the episode to hear more. Moving along, but closely related, they talk about how Housefresh's article about Google killing independent sites is, ironically, being outranked by everyone, from Search Engine Land, Twitter, and Reddit, for its own article! Hear what they have to say about it! And along the same lines, they share a tweet from Glen Allsopp with the same problem: not ranking for his own article. In short, the smaller guys are getting beat by the bigger guys, for no good reason. For their last story, Spencer and Jared talk about the big deal that went down between Google and Reddit. Google has agreed to pay Reddit $60 million a year to train its AI models.  Why is this an important moment for Reddit? By how much would this increase their revenue? But what makes this situation so incredibly ironic? Jared gives a great breakdown of recent events. When it's time to talk about their Shiny Object Shenanigans, Spencer goes first and reveals he's launching a premium Niche Pursuits community.  His goal is to create a community where users can connect with each other, discuss what's happening in the industry, and learn from and bounce ideas off one another. The group will include weekly expert calls, mastermind groups, group challenges with monetary prizes, among other elements. It will open to the public on March 4th, so check it out! Jared talks about his Weekend Growth newsletter side hustle, which is now1 year old. He set an initial goal of getting 1000 subscribers in the first 3 months, and 1 year in he has 4600+ subscribers.  He's earned slightly less than $40k during that period, from newsletter ads, affiliate earnings, and the services he offers. He offers some great motivational advice for listeners and talks about what has worked for him when building up this side hustle. Spencer then shares his weird niche site, Let Me Google That, and shares a funny story about how he found the site. He gives a demo of how the site works and recommends sharing the link when someone asks a “silly” question. Not only does the site sell merch, but Ahrefs says they're getting 111k organic visitors per month while SimilarWeb calculates a million per month. How much might they be earning per month? When it's Jared's turn, he shares Throx, the cure for the missing sock. What started out as a pitch on Shark Tank many years ago has actually grown to become a popular brand with tweens and teens making $1 million a year.  That being said, his SEO could be improved and his website is kind of sparse. Are his products expensive? Is this a gag-gift type of product? Hear what Jared has to say. And that brings us to the end of another great episode of the Niche Pursuits News podcast. As always, we hope you're feeling informed and inspired by today's jam-packed episode, and we'll see you next week for more! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Niche Pursuits Podcast
Is Recovery From the Google HCU Possible? AI Challenge Update + Weird Niche Sites

Niche Pursuits Podcast

Play Episode Listen Later Feb 16, 2024 63:36


Welcome back to another episode of The Niche Pursuits News podcast, where Spencer and Jared break down the latest and most relevant news for SEOs, content creators, and business owners. They kick things off by talking about the Helpful Content Update, which was rolled out in September 2023. There has been lots of chatter of late—in Twitter threads, in Facebook posts, and beyond— where people are looking for signs that recovery from the HCU is possible.  Google Search Liaison Danny Sullivan explains a little bit about the helpful content classifier and how it works, although his explanation certainly gives rise to more questions.  How does Spencer interpret his explanation? Does he think it's possible to see a recovery in the short term? Have Jared and Spencer seen any sites make a full recovery?  What interesting statistics does Jared reference in terms of HCU recoveries? If the classifier is constantly being updated and tweaked, what does that mean for content creators?  Since no one can truly define what is and isn't helpful content, the big question remains: Is there hope? Listen to Spencer and Jared's predictions. The next order of business is the fact that web stories are no longer visible as Google is deprecating the carousel view of web stories in Discover. What are the two takeaways from this brief news story? And last but not least, Spencer and Jared talk about the recent news of an upcoming Google algorithm update. Lots of people have noticed an uptick in traffic as well as volatility, and suspect there might be an update brewing. Have Spencer and Jared noticed anything going on with their sites or the sites they manage?  Next up on the podcast is the Shiny Object Shenanigans portion. Spencer goes first, but instead of talking about one of his side hustles, he shares an update on the AI content competition underway on Niche Pursuits. This competition was launched after the HCU and the goal is to grow a new site with AI content. He shares the 4-month leaderboard, and there's no shortage of interesting things to talk about! The person leading the pack is getting 24,000 organic visitors to his site with around 7 million articles, and after just 4 months, the top 10 people in the challenge are getting more than 1000 organic visitors per month, which is impressive considering these are fresh domains. If you want to hear the backstory, check out the full episode and also the Niche Pursuits community. When it's Jared's turn, he provides an update on his public speaking side hustle, reporting that he has reached out to more than 50 different conferences to see if he can speak. How many did you hear back from? And what did they say?  He also gives an update on his Weekend Growth YouTube channel, which recently reached the thresholds for monetization. Jared shares his stats as well as some useful advice for YouTube content creators, and reports on how much he's earned to date from that channel.  When it's time to reveal their weird niche sites, Spencer goes first with Snow Day Calculator.  This site, which does have a social media following, allows users to calculate the number of snow days according to their zip code and type of school. It also offers predictions of future snow days.  The DR42 site is monetized with display ads and has a relatively strong backlink profile, thanks to links from news outlets. As it's a seasonal site, the traffic spikes in winter but dies during the rest of the year.  How much money might it be making during those peaks? And what other clever strategies are they using to earn money? Listen to the episode to find out what Spencer and Jared discover as they poke around. Things take a morbid turn when Jared reveals his weird niche site, Aerial Ashes, a company that uses drones to scatter people's ashes over land and sea in the UK. The site, which is clearly for a local company, is a DR8 and is ranking for just 45 keywords, so it's difficult to say how successful it is.  However, Jared makes a great point about this section of the podcast: Every day, people are executing on their business ideas and using their skill sets, passions, and hobbies to create something unique. And you can too! Well, that brings us to the end of another interesting episode! join us next week for a look at all the latest news, and updates from the hosts, more weird niche sites and, above all, lots of inspiration. Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Niche Pursuits Podcast
Valuable Lessons Amy Aitman Learned From Managing 150+ Niche Websites

Niche Pursuits Podcast

Play Episode Listen Later Jan 17, 2024 63:33


Amy Aitman, the COO of Venture Fourth Media, joins us on the Niche Pursuits podcast to share her journey from a freelance writer to leading a prominent media company. Venture 4th Media manages around 150 websites with a massive writing and editing team of subject matter experts. And Amy is an open book regarding the operational insights and challenges that have come along with this experience. For one, over the years, she has been involved with hiring 500+ writers and thus has seen it all. To build a quality team, she emphasizes the importance of a thorough hiring process and how advantageous, particularly in the age of AI, it can be to have writers and editors with genuine expertise, opinions, and passion in their niche to 'talk shop'. As she mentions, it's what can separate us from AI. She highlights her operational approach of going slow to grow fast - making rational, data-driven decisions every step of the way. So, she also gets into Venture 4th Media's strategies for diversifying content and brand building, including adding email marketing, newsletters, podcasts, and Twitch campaigns to their sites. And with so many sites under management, Amy has some valuable thoughts about the Helpful Content Update, including how the company is navigating the aftermath, how they're evaluating content, and prioritizing growth opportunities. Overall, Amy is a great source of optimism. Her tips and experience are invaluable. And her insights into the evolving landscape of content creation and audience engagement are sure to help site operators of all levels. Enjoy! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Niche Pursuits Podcast
How This Broke Backpacker Built and Scaled a 7+ Figure Brand

Niche Pursuits Podcast

Play Episode Listen Later Jan 10, 2024 62:25


Will Hatton, founder of thebrokebackpacker.com, shares his remarkable journey and true entrepreneurial spirit with us on the latest episode of the Niche Pursuits podcast. At 18, he embarked on a journey, spending two and a half years in India with almost no money. This was where his entrepreneurial journey began, selling items collected during his travels back home in England. He initially started The Broke Backpacker as an email list, later evolving it into a site in 2013 focusing on budget travel information. Will's travel experiences in less touristy countries like Iran and Pakistan led to unique content that when combined with his outreach efforts, attracted media attention and high-profile backlinks. He began earning income from sponsored posts and later ventured into small group tours, providing a cash injection to go all in scaling the website and team. The site gained immense popularity, reaching 1.5 million unique users a month before COVID caused a significant setback. But despite some struggles and his carefree demeanor, Will Hatton proves to be a wizard in his entrepreneurial pursuits. He discusses his strategies for brand building, systematizing his content needs for maximum results, and following through to reach his goals. He covers the importance of building real relationships with affiliates, managing the team and content creation process, updating old content, and addressing the impact of Google updates on their approach to content creation. Will also shares his plans for the future, including focusing on the backpacker lifestyle, launching a podcast, and expanding his coworking hostel brand in Bali. If you're interested in hearing from a truly memorable entrepreneur with a lot of interesting stories and helpful insights - this one's for you! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

The UpFlip Podcast
105. How to Start a $100K/Month Online Business

The UpFlip Podcast

Play Episode Listen Later Jan 8, 2024 36:03


Spencer Haws started Niche Pursuits in 2011 as a blog to share his strategies for building niche websites. He's built it into a thriving online business with multiple revenue streams that bring in over 6 figures every month. You'll get his advice on how to start an online business with big growth potential in this interview. A big key to Spencer's success has been his ability to create software, plugins, and other tech ventures that solve his audience's problems. He'll explain his strategies for identifying and satisfying his customers' needs, and how other entrepreneurs can turn that knowledge into a lucrative business venture. Spencer used a variety of strategies to monetize his blog and turn Niche Pursuits into a profitable business. From affiliate marketing to creating and selling products, there are a variety of ways to make money with an online venture. In this episode, you'll hear the ones that worked for him, the challenges he had to overcome to build Niche Pursuits, and his advice for aspiring online entrepreneurs who want to follow in his footsteps. ResourcesNichePursuits.com - Learn more about the business at their websiteNiche Pursuits podcast - Hear more advice from Spencer in his podcastUpFlip Newsletter - Get business advice and insights delivered straight to your inboxUpFlip HUB - More actionable advice to start a business in any nicheHow I Make $19M/Year with Affiliate Marketing - UpFlip podcast episode 88 with David Tao of BarBendConnect with UpFlip: On Facebook On Instagram @UpFlipOfficial on Twitter For more insights to start, build, or grow a business, check out the resources on UpFlip.com or head to the UpFlip YouTube channel to see more interviews with business owners and experts. Thanks for listening!

Niche Pursuits Podcast
Open AI Sued by New York Times Over Copyright + Google Update on NYE?

Niche Pursuits Podcast

Play Episode Listen Later Jan 5, 2024 67:03


Welcome back everybody to the first Niche Pursuits News Podcast of 2024!  Jared and Spencer kick off the year with another great episode, offering a close-up look at all the news in the SEO, AI, and website creation world. This week they start off discussing the Google update on New Year's Eve, with people noting volatility in the SERPs and even upticks in traffic in a reversal of the effects of the HCU. How difficult is it to gauge SERP changes that happened around the holiday period? What changes in traffic has Spencer noted on Niche Pursuits between December and January? Listen to find out their thoughts. The next topic Spencer and Jared cover is The New York Times' announcement that it's suing OpenAI and Microsoft. Millions of articles from the NTY were used to train the OpenAI model, and a lot of the content that was used was behind a paywall. Meanwhile, the media outlet spends millions of dollars to have professionals write and produce its content, and now OpenAI is using that information freely and making it available to everyone.  Notably, this includes information from The Wirecutter, with the result that the NYT isn't collecting the affiliate commissions.  But what's at the heart of this lawsuit? Could this set a precedent for how copyright law is interpreted? Does the media company have a strong case? Tune in to hear the discussion. Still on the subject of OpenAI, Spencer and Jared talk briefly about its offer to pay publishers between $1 and 5 million in compensation for their content. They agree that it's far less than what publishers should get, especially considering that the NYT could be earning over 2 billion a year. What's going to happen moving forward? Can AI be contained at all?   Google seems to be moving ahead with, and making changes to, Bard, and now it's going to implement its Google Assistant with Bard. Bard will power the Assistant to make it smarter and to make better recommendations. But how will this affect content creators? In other Google Bard news, a paid version of the tool is coming, which hasn't even been announced officially by Google. How was the move to a paid model discovered? And how might the payment plans work? Listen to hear Spencer and Jared's predictions. In the Shiny Object Shenanigans portion of the podcast, Spencer talks about his year-long experience in the Amazon Influencer Program. He made $6179 in December, and his entire revenue for the year is $17k+. Although he officially started in January, it took him a while to ramp up video production. What is Spencer's plan moving forward? Listen to hear what he has in store and why he's approaching his side hustle in this way. When it's Jared's turn, he shares some surprising stats from his Amazon Influencer Program side hustle. Although his December numbers were good, coming in at $4026, his November earnings were higher. Overall, for the year he earned $18k+ and although he started in May, he took a different approach to video production than Spencer. He also talks about progress with his Weekend Growth newsletter and YouTube channel and how he has finished the year with just under 4.5k subscribers. He shares some of his monetization methods as well as his inspiration for starting this side hustle. As for the Weird Niche Sites of the week, Spencer goes first with an Online Stopwatch, a simple website with a free stopwatch and countdown timer. It has ads everywhere and also offers a premium paid stopwatch feature. Who might this type of subscription appeal to?  With 2.2 million organic visitors per month, according to Ahrefs, and double that according to SimilarWeb, could this site be generating around $50k per month in ad revenue? Jared's Weird Niche Site is National Today, which highlights the current holidays around the world. This DR81 site ranks for 1.4 million keywords and has organic traffic of 4.4 million, but what does Jared discover when he scrolls down the homepage? What type of content are they publishing? Don't miss their thoughts on this ultra-successful site. And that brings us to the end of another episode of the podcast. We're hoping you feel up-to-speed on the latest happenings in the industry, excited to start your side hustle today, and inspired by some weird websites that are killing it online. See you next week! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Niche Pursuits Podcast
The 3 Most Popular Podcast Episodes of 2023...

Niche Pursuits Podcast

Play Episode Listen Later Dec 29, 2023 37:10


Welcome back to another episode of the Niche Pursuits News podcast!  This week Spencer and Jared decided to do things a little bit differently. As the year is coming to a close, they decided to talk about the 3 top Niche Pursuits podcast episodes for 2023, as well as their personal favorites. Spencer explains how he collected the data to determine which episodes were the most listened to this past year, and then they kick off the episode by talking about the third most listened-to podcast, which was the interview with Grady Hudd. Grady grew his niche site to $9k per month in 2 years with no SEO experience. Spencer and Jared talk about why they think this was such a popular podcast. Grady's relatability was probably key, and it's likely that many beginners connected with his situation. The second most listened-to episode was Forrest Webber, who talked about how he grew his portfolio to $40k a month after replacing rental properties with websites. They talk about his story, the important mindset shift that brought him so much success, and how he scaled his business. The most popular podcast for the year was with Shelly Marmour, a travel blogger who grew her monthly income from $700 to $52k per month in 1 year with affiliate SEO. Shelly's story was also relatable and inspirational, as many people could probably identify with where she was in the beginning and were interested to see how she grew her business so incredibly.  Then Spencer and Jared share their favorite episodes of 2023. Jared's favorite was Cyrus Shepard's episode on internal link building and he described the interview and the information shared as incredibly succinct and easy to understand. The episode was packed with actionable tips and insightful details about internal linking based on a data-heavy study that Cyrus did, and he talks about everything from Link Whisper to link sculpting. Spencer's favorite was how Kevin Espiritu grew his gardening site from $400 per month to 8 figures per year, which is also a story that most people can relate to. He started out like most of us, building his site back in 2016, and today he's making over $10 million per year.  He did it by growing his website first, then his YouTube channel and his social media channels, and then he launched his own products. What Spencer and Jared especially like about this episode is his approach to plateaus in his business and how he acquired another website and merged the two into a massively successful brand. And that brings us to the end of this episode of Niche Pursuits News and the end of another year of Niche Pursuits podcasts that seek to motivate, educate, and inspire.  Here's to another year of learning from one another and to a very successful 2024! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Niche Pursuits Podcast
Google Removing 3rd-Party Cookies, an SEO "Traffic Heist," and a $13 Million Weird Niche Site

Niche Pursuits Podcast

Play Episode Listen Later Dec 22, 2023 70:21


Welcome back, Niche Pursuits fans, to another episode of the podcast. As always, Spencer and Jared cover the latest news in SEO, AI, Google, and everything content creators and website owners need to know. This week they kick off the show talking about how Google has been discussing its plans to get rid of third-party cookies for a long time now. The underlying argument is that consumers in the UK, Canada, Europe, and increasingly in the US don't like the idea of Google collecting all of their private data, which is then used for advertising purposes. The main issue is privacy. But Google has finally announced its plans to really truly get rid of them and it all begins on January 4th. The roll-out is going to be gradual and may be completed by the end of 2025. The big questions are how will this impact advertisers and website owners? Will display ads decrease? Will RPMs decline? Does this have a connection to the anti-trust suit? At the moment, it's really a speculation game, but tune in to hear what Spencer and Jared think might happen. Then the conversation shifts to a tweet from Jake Ward, about how he stole millions in traffic from a competitor by using AI to write articles based on all of his competitor's keywords. The tweet was essentially a marketing ploy to promote his AI tool, and it went viral. The bad news is that his tweet was seen by Google and his site was hit with a manual penalty because of copied content. Traffic tanked as a result. Why did Google penalize his website? What alternative strategy does Spencer suggest? Does the fact that it's AI content factor into their decision? Has Google changed its position on AI content? What are the general takeaways from this story? Listen to hear what Jared and Spencer think. The conversation shifts to the ever-changing landscape of artificial intelligence and offers an overview of the changes that Google has had to implement since OpenAI appeared on the scene. They discuss spammy results and the future of spammy AI content as well as the role brands play in ranking.  In the Shiny Object Shenanigans portion of the podcast, Spencer reports that his Amazon influencer side hustle is going really well. So well, in fact, that he has seen massive earnings in the month, including some $500 days. During the last 30 days, he earned $6800+. Although he hasn't uploaded any videos since last week, he does have additional videos ready to go and is hoping to break $7k in the next few days.   Jared shares his experience with the program recently, and he's seen his 30-day rolling total at slightly under $6k and expects to be under $5k for the month of December. Although he killed it on Black Friday, his earnings have been lower this past month.  Also, something “happened” to his star product that had been driving the bulk of his earnings until now. Listen to the episode to hear what he discovered, and hear what he and Spencer plan to do with the program next year. Moving onto their weird niche sites, Spencer shares Elfster, Which is a website and an app that helps you conduct Secret Santa gift exchanges. It can also recommend gifts, which allows it to make money from affiliate sales and sponsored product placements. He shares its highly seasonal traffic graph from Ahrefs, with 1.5 million organic visitors in December 2022, and appears to be trending up. The rest of the year, they're still getting incredible traffic and are a multi-million dollar business. Listen to the episode for more details. When it's Jared's turn, he shares Campsite Photos, a site he uses often. You can enter just about any campsite in the US and check out photos so you can decide if it's the right fit.  You can answer questions like if it's flat or not, if your trailer would fit, etc. and is incredibly helpful if you're into camping. This DR43 site is ranking for 119k keywords, and has organic traffic of 150k, according to Ahrefs. The site is monetized with ads, and it offers a service where it finds you a campsite if the one you want is booked. Check out the episode to hear more observations about Jared's weird site! And that brings us to the end of another great episode. We hope you're feeling inspired and informed, and don't forget to come back next week so they can bring you up to speed on the latest happenings. Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Niche Pursuits Podcast
He Bought a Site With ZERO SEO Knowledge and 50x'ed Earnings

Niche Pursuits Podcast

Play Episode Listen Later Dec 13, 2023 53:45


Brock Yates joins the Niche Pursuits podcast to share his journey of acquiring and growing the website AllTurtles.com. He acquired the site on Flippa in 2012 for $3,000. At purchase, the site was a forum with 80,000 pages with thin content about specific turtle species, generating $60 per month. This all presented a whole new world for him, as he had zero prior SEO and site-building experience. Fast forward to today and AllTurtles peaks at 150-180,000 page views per month, earning mid-five figures a year. Brock attributes much of the site's success to its history, branding, well-rounded content, and some link juice from a large brand's fun little PR confusion he describes. He's largely taken a hands-off approach to content production but still manages to produce quality content. Which he emphasizes is the result of hiring good researchers if you can't access subject matter experts. It's interesting to hear about his mostly outsourced content creation model and his strategy for hiring writers through Upwork. And its especially interesting to hear how affordable his writing team is, which has stuck with him over a long term. He also shares insights on content monetization strategy, primarily relying on Mediavine and Amazon Associates, with a 90-10 split in revenue. And Brock highlights how he maximizes ad revenue through content structure and layout, highlighting the importance of ad impressions and reader experience. He finishes things off with his plans for maintaining the site's stability and growth, including potential future strategies such as video content, email list building, and improving reader engagement. Enjoy! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative  

Niche Pursuits Podcast
Apple Gets 36% of Google Ad Revenue, New Google Experiments and Updates + Weird Niche Sites

Niche Pursuits Podcast

Play Episode Listen Later Nov 17, 2023 61:13


Welcome back to Niche Pursuits News, where Spencer and Jared share the most important and recent news in SEO, digital marketing, content creation, and website building. Grab something to drink and get comfortable—there's lots to cover this week!  The first topic they cover is Google's antitrust lawsuit. One of Google's witnesses made a mistake on the stand and accidentally revealed that it pays Apple 36% of the revenue earned via search ad activity on Apple's Safari browser.  Essentially, Google is paying billions of dollars to Apple to ensure that it's the default browser on all of its products and it did not want this data to be revealed. What does this mean for other search engines? Does Google have a monopoly in the search engine market? Or, maybe a better question is, how good is Google really? Does it need to go to these lengths to become the default browser? Is the quality of its search actually getting worse? And what is the science behind being the “default?” The next news item up for discussion is Google's announcement about new ways that users can find what they're looking for on Search.  Google is testing out three features: allowing users to follow topics that they're interested in by adding a follow button, adding a perspective filter to allow users to get the best first-hand knowledge on a topic, and including information about content creators to highlight their expertise.  What other potentially controversial announcements has Google made with regard to new features? What's the role of AI in all of this? Tune in to find out!  Jared and Spencer then talk about Danny Sullivan's recent presentation at brightonSEO. The Google Search Liaison essentially told attendees to get ready for even more changes, tweaks, and improvements to Google's search rankings. To get a peek at his full presentation, head on over to Twitter, where he posted all the slides and see for yourself. But what were the overarching themes? Listen to the podcast to hear Jared and Spencer's impressions.  When it comes to Shiny Object Shenanigans, Spencer goes first and talks about his adventures building a faceless YouTube channel.  He offers a summary on Twitter, but the gist is that he started uploading videos and one video went viral in May and got 474k views. He started to earn money and was making plans for the future when his viral video got hit with a copyright notification and had to be taken down. How have things gone since then? What's in store for this side hustle? Listen and find out what Spencer's doing now! When it's Jared's turn, he gives an update on his Amazon Influencer Program side hustle which, if you've been tuning in over the last few weeks, has been particularly volatile. The good news is that earnings appear to be picking up, so stay tuned to see if he sees a full recovery.  He also talks about his photography course on Weekend Growth and the importance of having high-quality photos, particularly in view of all the changes in Google. His course, which offers useful tips for non-professionals, is celebrating its 1-year anniversary.  Don't miss out on the chance to get it! Jared's offering it for 50% off with the code “Niche Pursuits.” When it comes to Weird Niche Sites, the co-hosts really capture the weirdness of the web. Spencer reveals his ‘90s-looking website, Disk Prices, which is essentially a list of hard drive prices and their different characteristics.  All of the links are Amazon affiliate links, and search engine traffic varies according to the source: 2600 organic searches per month according to Ahrefs, 20k according to SimilarWeb. How is the website updated? How is it doing on mobile? How did it fare during the HCU? What are the key takeaways from this website?  When it's Jared's turn, he shows his love for cats with Cat News Headlines. It's a repository of daily (and probably) manually updated cat news from all over the web. This DR4 site only ranks for 250 keywords. The main articles it's ranking for are cat food reviews and, in general, the site isn't doing especially well.  What do they think of the design? What is the site doing correctly (if anything)?   And that brings us to the end of another great podcast. We hope you feel informed of all the latest news in the SEO space and inspired to launch or continue your business projects and side hustles. See you next week! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Niche Pursuits Podcast
More Google Updates, The Verge and AI, Feedback for Google, and Wirecutter Making $6 Million/mth

Niche Pursuits Podcast

Play Episode Listen Later Nov 10, 2023 66:30


Welcome back to another episode of the Niche Pursuits News Podcast, where Spencer and Jared cover all the latest relating to SEO, digital marketing, affiliate marketing, and website creation and break it down into bite-size pieces for listeners.  Spencer and Jared kick things off by talking about how the November Core Update was rolled out about a week ago. Spencer reveals how Niche Pursuits has fared thus far and Jared talks about how site owners he's in contact with have been affected by Google's latest update.  Did most websites see a recovery or more of a decline? What will happen as the update concludes?  They also announce that the Reviews Update has also been rolled out. Will site owners be able to determine which update affected them and how? How is this latest update different from the HCU? How is Google going to handle update announcements moving forward? And will there be another update before the end of the year? Tune in to hear what Spencer and Jared think.  Changing gears, Spencer shares an affiliate article in The Verge that is clearly written with AI with no human editing. Listeners of last week's episode will recall the discussion of a different article in The Verge complaining that the internet is overloaded with poor-quality SEO content. And here it is, spamming the web with SEO-optimized unedited AI content! Is their article ranking? And if it is, is it outranking truly helpful content written by humans who have actually tested the products? What do Spencer and Jared think about this case of parasite SEO? Listen to find out! Next up on the agenda is a very interesting tweet from Danny Sullivan from Google Search Liaison on how he brings people's feedback back to Google. Jared lauds this moment of transparency and Spencer wonders if this feedback could impact the way that Google Search works.  Another tweet that made it into this week's news is about the New York Times' 3Q revenue numbers. Glen Allsopp did an excellent write-up after analyzing The Wirecutter, the Times' affiliate website. How much does he estimate it's bringing in per month in affiliate commissions? It's clear that “the little guys” can't compete with The Wirecutter, but what are Jared and Spencer's takeaways from this situation? In the last news item of the episode, Spencer shares that Elon Musk and Twitter recently revealed their ChatCPT competitor, Grok. Premium Twitter subscribers can currently sign up to the waiting list to test it out. Where will this go? It remains to be seen, but as Spencer says, it's always interesting when someone with very deep pockets gets into the AI game. In the Shiny Object Shenanigans portion of the podcast, Spencer talks about the tool he created, Rank Logic, and its latest addition—a Google Analytics integration, which will be available for current users as early as next week. He talks about the different ways users will be able to analyze data and create custom reports, and how much easier it will be compared with using GA4. When it's Jared's turn, he talks about recording more videos for the Amazon Influencer Program, most of them seasonal. His goal is to hit 1000 videos by the end of the year. He also talks about celebrating the anniversary of the Photo Course on Weekend Growth and how his side hustles, and the opportunities that come with them, continue to grow and surprise him as well. Spencer shares his Weird Niche Site first: Miss Rachel Networth. He gives the backstory about Miss Rachel, a popular teacher on YouTube, and shares stats for the 3-month-old site, which has a DR of 63 and organic monthly traffic of around 30k. Is it a 301 from an older domain? What else does he discover when he digs deeper? What's his and Jared's theory behind the website? Jared's find this week is The Measure of Things, a very, very weird niche site that lets you enter a measurement and then compare that measurement to other “things.” For example, 829 square centimeters is about 1/15th as big as a bath towel. Isn't that great to know?  This DR52 site ranks for 17k keywords and has an organic search volume of 24k per month. What's super unique about this website? Hear Jared and Spencer break down the data they see in Ahrefs. And that brings us to the end of another great episode. We hope you're feeling informed and inspired, as always. See you next week! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Niche Pursuits Podcast
How Aaron Anderson Builds 150+ Free and Relatively Safe Earned Links Per Month

Niche Pursuits Podcast

Play Episode Listen Later Nov 8, 2023 57:45


Want a masterclass in effective link building strategies? Aaron Anderson joins the Niche Pursuits podcast to share all the tricks of the trade he's learned over the years. Aaron's journey into marketing came as an offshoot of his time cold calling and doing door-to-door sales. He figured link building in particular matched his skillset and he was right. His agency focuses on earning links through outreach rather than paid or guest post links. And they have found success with broken link building, resource page link building, and unlinked mentions as their core strategies. In fact, Aaron's agency has managed to earn links from top-tier sites like the New York Times and Men's Health through broken link building alone. The key challenge in this strategy lies in actually finding the broken links, which can even be best accomplished without tools - Aaron describes how. Then comes the process of manually finding the right person to contact. And Aaron also does a great job of explaining how the outreach email template used should be short, straightforward, and avoid fake flattery. The focus in broken link building is on finding broken links with intent problems rather than just 404 errors. The goal is to provide a replacement for the broken link that aligns with the original intent. And conversion rates can vary, but campaigns with recent broken links tend to have higher success rates. Then when it comes to resource page link building, the value of resource pages varies depending on the number of external links and the credibility of the curator. To be successful with this approach, brands need to have something of value to offer. And positioning the brand as altruistic and offering free resources can increase success rates. Unlinked mentions can also be an effective strategy, but it requires using multiple tools and search operators to find all opportunities. But Google search operators can help identify unlinked mentions and refine the search for better results. These types of earned links don't work for every industry though. And Aaron is honest about where it doesn't. Overall, Aaron does a great job of sharing ways you can get powerful and free links with tons of actionable tips to help along the way. And as he says, link building is merely one part of the equation. His focus is on finding opportunities where Google already likes the content and using links to accelerate or solidify Google's opinion to maintain a high ranking in the SERPs. Hope you take notes! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Niche Pursuits Podcast
How Jesse Cunningham Uses AI to Create High-Quality Content At Scale

Niche Pursuits Podcast

Play Episode Listen Later Oct 25, 2023 63:38


In this episode of the Niche Pursuits podcast, SEO expert Jesse Cunningham joins us to give us a masterclass in AI content creation (at scale). Jesse runs a successful SEO agency and shares helpful experiments regarding AI and SEO on his YouTube channel. In his interview, we're lucky to hear him summarize some of his most important findings. For one, he's all about topical authority. And shares how AI has helped make this easier than ever. To do this with AI in a way that ranks, Jesse emphasizes the need for a comprehensive content map and well-organized page structure. And he gives some pretty interesting insights into what he does for this which may surprise you. Besides ChatGPT and Claude.ai, he shares two AI tools that he trusts: WordGalaxy.ai and especially SEOWriting.ai, the last of which, he even uses to automate image creation and alt text. These tools can help streamline the content creation process and make it more efficient and scalable for both agencies and individual website builders. But of course, Jesse also highlights the importance of editing to publish concise and relevant content, as well as fact-checking, especially in YMYL niches where accuracy is of utmost importance. He then gets into how to create beautiful, data-based content with AI to attract links. And how he believes the priority for content creators should be on dominating topical authority and providing valuable content. By increasing their output through implementing a process that leverages virtual assistants, content creators can scale better and cheaper than ever before. The talk then winds down with a high-level look at The Helpful Content Update (HCU). This has changed the landscape of website creation, requiring websites to present themselves as businesses within Google's ecosystem. And Jesse suggests adding services, consultation options, or even emulating real companies in the footer to align with the HCU. In short, Jesse shows how with the help of AI tools, optimizing content structure, and focusing on topical authority, content creators can not only survive but flourish in today's SEO landscape. Please enjoy! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Niche Pursuits Podcast
Sites Hit With October Core Update vs HCU, Growing Google Discover, and a Graveyard Site

Niche Pursuits Podcast

Play Episode Listen Later Oct 20, 2023 67:05


Welcome back to another episode of the Niche Pursuits podcast! This week, Jared plays hosts alongside his guest Tony Hill, a niche site expert with about 2 decades of experience. Come along as they dissect and digest the latest news on SEO, digital marketing, Google, niche sites, and beyond. They kick off the show talking about the October core update, which just completed its 2-week rollout. Tony talks about how many sites got hit by both the HCU and this update, and Jared talks about whether or not the second update was a rollback of sorts by Google.  What's the current status of UCG sites? When do sites generally experience volatility during an update? Is Google demoting content that it thinks users don't need as much when they have access to AI resources like Bard? Is Google taking a different route in interpreting users' search queries? Tune in to hear their thoughts. The next topic is Mediavine's assessment of Google's Helpful Content Update. The ad company reports that just 5.8% of its sites were negatively affected, but would Mediavine site owners agree with that statistic? How transparent is the company's analysis? And was ad density one of the characteristics targeted by Google in the update? Find out what Tony and Jared think. Moving on, they discuss an article on Reuters about Google, AI, and its Search Generative Experience. The news outlet calls the search tool a “red flag” in the lengthy relationship between publishers and Google, and quotes experts who confirm that SGE is going to decrease publishers' organic traffic.  Jared and Tony talk about the importance of the situation being reported in the mainstream news to create more awareness. They agree that it's still the very early days and time will tell how it all plays out. Will the lite version of SGE remain? Will the antitrust lawsuit Google's facing be a determining factor? Listen to find out what Jared and Tony think. In the Shiny Object Shenanigans portion of the podcast, Jared talks about the Amazon Influencer Program and how it had taken a turn for the worse. His videos weren't appearing anymore and clicks had plummeted… until a few days ago. Everything seems to have turned around: clicks are up, his videos are back, and his fingers are crossed for 4Q. Stay tuned to find out how it all ends! Tony talks about Google Discover and how many websites are seeing a boost in traffic, which can happen after updates like the recent ones. He discusses brand new sites getting Google Discover traffic and sites that have been getting traffic for years going down to zero. He also mentions that Google is now considering a desktop version, and talks about his own experience with his sites on Google Discover. As for weird niches this week, Jared goes first with Halloween Jokes. This seasonal site ranks for just 1300 keywords, some of which are in the top 10. The site is making some ad revenue and would be relatively easy to recreate using AI. They also talk about the possibility of making a series of sites for different holidays as a way to maintain traffic year-round.   Tony shares a weird site as well, Find a Grave, which is like a Wikipedia with information about people's graves. This well-done directory contains information that is crowdsourced and contains a lot of relevant pictures and an active forum with more than 47k people.  They talk about the site's smart monetization techniques. Aside from ads, users can send flowers to the gravesites in its database, essentially making it very useful. All in all, a weird and clever niche site.  And that brings us to the end of another information-packed episode. Join us next week when they analyze the very latest in SEO news and bring some inspiration and laughs with their side hustles and weird sites. Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Niche Pursuits Podcast
Nathan Gotch Shares Valuable Tips He's Used To Become a 7-Figure SEO Entrepreneur

Niche Pursuits Podcast

Play Episode Listen Later Oct 18, 2023 68:18


Nathan Gotch, founder of Gotch SEO and true thought leader in the space joins the Niche Pursuits podcast to share valuable tips on keyword research and content creation. He takes us through his entire journey. Starting with learning SEO back in 2011 building his own sites, to how he got clients, diversifying his income, and what he sees working today. And Nathan's insights are important for any site owner to take note of. His approach to keyword research is centered around driving revenue and providing valuable content to users. He recommends starting with transactional, bottom of the funnel topics that have high buyer intent or relevance to your core offer in your niche. And suggests researching keywords by looking at products being sold on platforms like Amazon to determine which ones generate the most money. If necessary, he recommends using keyword research tools to identify clustering opportunities and build a database of keywords. And offers a great criteria for prioritizing keywords based on intent, relevance, and other important and sometimes overlooked factors. From here he recommends creating high-value pages and supporting content at a granular level. He also emphasizes the importance of having expertise or enthusiasm in the niche you choose for your website. Nathan also shares a great 80/20 principle he uses. Meaning outside of the 80% targeting SEO traffic, 20% of content can be experimenting with trending keywords and creating link bait assets to attract attention and gain an authoritative advantage. For existing sites, Nathan advises starting with existing keywords that are already ranking and optimizing them to improve their positions and increase clicks. He even highlights the value of keywords in positions 50 to 100, as they can still provide opportunities for growth and relevance. He also highlights the significance of external signals, such as high-quality backlinks, in determining the helpfulness of content. Nathan emphasizes the need for a long-term vision and building a brand rather than just a niche site. Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Niche Pursuits Podcast
How Brock McGoff Grew 2 Blogs with SEO To $30k Profit Per Month and a Big Exit

Niche Pursuits Podcast

Play Episode Listen Later Oct 11, 2023 64:01


Brock McGoff joins us today on the Niche Pursuits to share his experience selling his menswear websites, The Modest Man and The Slender Wrist. Throughout the talk, he highlights key points that helped him grow to an average of $30k per month and offers valuable pointers for others looking to sell their sites such as: Frequently asked buyer questions Keys to his site's growth Branding tips And more... Plus Brock's story includes growing a site he started and one he bought. The Modest Man was a menswear site Brock started around 10 years ago, while The Slender Wrist is one he bought in a private sale a couple of years back. And to ensure the success of his websites, Brock focused on hands-on reviews and buying guides. He emphasizes the importance of quality content and building genuine relationships in the industry for backlinks. It's these factors that he believes played a significant role in attracting advertisers and generating revenue. Speaking of revenue, he found that individual product affiliate networks often converted well and offered higher commission rates. He also actively negotiated with brands for better rates and terms by forming strong relationships with them. But in the end, he decided to sell the sites because he no longer enjoyed the day-to-day operations and wanted to pursue other opportunities. So, in preparation for selling his sites, Brock took steps to remove himself from the business and diversify revenue streams. Again, he recommends the importance of reaching out to brands and forming relationships instead of relying solely on Amazon or other standard affiliate platforms. As this approach helped him create a more sustainable and attractive business for potential buyers. He initially tried to sell it privately, jumping on loads of sales calls which led to great insights: Buyers were particularly interested in the content's quality, the business's stability, the presence of a team, and standard operating procedures. And Brock shares many of these frequently asked questions. But he ended up using a broker to facilitate the sale process and found their guidance and support to be worth the fee. The listing process was relatively quick, and he immediately received multiple offers. He also decided to keep his YouTube channel separate from the sale and managed to facilitate a true win-win site exit. Overall, it's another great, insightful interview you don't want to miss! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Niche Pursuits Podcast
How Tim Stoddart Nets $250k Per Year With His Side-Hustle Directory Sites

Niche Pursuits Podcast

Play Episode Listen Later Oct 4, 2023 63:19


We have a special treat today on the Niche Pursuits podcast. CopyBlogger owner and Sober Nation founder, Tim Stoddart joins us to share some awesome tips and insights from his success in building multiple income streams online. You do not want to miss this one as Tim's story is sure to inspire. He learned about content marketing and SEO by reading the site Copyblogger. He then applied these strategies to his own site, Sober Nation. He initially used these strategies to gain traction through Facebook by sharing user stories. But, he soon realized that traffic doesn't always translate to revenue. So, Tim decided to transition Sober Nation to a directory model to generate revenue, listing treatment facilities and generating revenue through exposure. This allowed him to monetize the website in a creative and effective way. And also sparked the idea to start an agency to help related facilities with their marketing needs. Tim explains how he used Sober Nation as a branding tool to build his agency, Stodzy. And by leveraging the success of Sober Nation, Tim was able to establish his agency and attract clients. He did a similar thing after acquiring CopyBlogger. Again, instead of taking the traditional ad and affiliate route, Tim takes a different approach. He uses Copyblogger as a lead generation site for his agency, Digital Commerce. Tim also highlights the importance of having a core group of trusted employees and a systematic workflow. This ensures that the business runs smoothly and efficiently. He discusses the different revenue models he uses, including free media, front-end products, and high-end services. By diversifying his income streams, Tim has created a stable and sustainable business model. In conclusion, Tim Stoddart's journey and projects demonstrate the significance of building a business with multiple income streams. By leveraging the success of Sober Nation, Tim was able to establish his agency and attract clients. He emphasizes the importance of measuring success based on client goals and delivering results. Tim's specialization and finding unique angles in the marketplace have been key to his success. Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Niche Pursuits Podcast
How Jim Campbell Survived Covid and Grew His Honeymoon Business to Nearly 7 Figures

Niche Pursuits Podcast

Play Episode Listen Later Sep 27, 2023 62:11


In this awesome episode of the Niche Pursuits podcast, Jim Campbell shares with host Jared his strategies for growing a successful brand in the honeymoon industry. With a background in entrepreneurship and marketing, Jim saw an opportunity in the market and started honeymoongoals.com in 2019 right before Covid hit! And despite the impacts of Covid on the travel niche, Jim remained bullish and continued creating valuable content and building authority for the website throughout the pandemic. He used templates to provide destination and resort recommendations, ensuring that honeymooners had tailored information at their fingertips. To help with content creation, Jim hired writers who were carefully vetted for quality research and information. The investment finally paid off when travel restrictions eased and people started booking honeymoons again. Jim monetizes the website primarily through affiliate revenue, partnering with travel agencies and resorts to earn commissions from bookings. Jim emphasizes the importance of sales and understanding customer preferences to drive conversions and revenue. The travel industry, particularly for honeymoons, relies heavily on bookings and partnerships. Jim has found success with affiliate programs like Expedia and Booking.com, as well as TripAdvisor's program on Commission Junction. He also sees potential in direct advertising with resorts. While the Amazon affiliate model doesn't work well for the travel industry, Jim believes that analyzing customer buying patterns and adjusting content accordingly can improve conversion rates. Building a legitimate business with a reputable brand helps establish authority and gain valuable backlinks. And as a result, he recently acquired the site honeymoons.com, expanding his portfolio in the niche with plans to build a larger website with such a premium domain. Jim plans to keep the brands separate for now and aims to expand monetization with a booking engine on the site. He acknowledges the potential threat of AI writing but believes that the human touch and expertise are still crucial in creating high-quality content. Jim also highlights the importance of secondary strategies like social media, particularly Pinterest, video content, and author expertise for improving the website. His ultimate goal is to create a more established business and explore opportunities such as a travel agency and YouTube channel. Jim's story is the quintessential Niche Pursuit and and his strategies are highly valuable for any niche site owner to take notes on! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Niche Pursuits Podcast
What's Going on With Google's Helpful Content Update? Plus 2 Weird Niche Sites...

Niche Pursuits Podcast

Play Episode Listen Later Sep 22, 2023 61:58


Welcome back to another episode of the Niche Pursuits Podcast, where your hosts Spencer Haws and Jared Bauman, from 201 Collective, bring you all the latest news and insight in SEO, digital marketing, website building, and entrepreneurship. This week the hosts focus entirely on one major event in the space: Google's Helpful Content Update. As this major update has had wide-ranging effects on the niche site community, Spencer and Jared break it down for us and share some words of encouragement. The update, which came out a week ago, has really shaken up the community. All across X, website owners are sharing graphics and reports that reflect the very negative impact of the update.  Spencer and Jared highlight the change in Google's wording, where the focus has shifted from content “written by people” to “written for people” and articles that needed to be “written by an expert” now need to be “written or reviewed by an expert.” They share the stats behind some of their own websites, which experienced both gains and losses and talk about the chances that Google may include a rollback before the update is fully complete. They also talk about the sites that benefited from the update, such as Quora, Reddit, and other forums; they share their thoughts on EEAT and UGC; and they discuss the impact on Mediavine sites in particular.  In the Shiny Object Shenanigans portion of the podcast, Spencer gives an update on his two new Niche Pursuits challenges, one where people (135 at the moment) will build a website with AI content from scratch, and the other where participants (73 currently) will add AI content to an existing website. The challenges are about to begin and Spencer will be hosting a kickoff call. Join the community and follow along! He also gives an update on his Amazon Influencer side hustle, reporting that Amazon has made changes in the way videos appear, which has in turn affected his earnings. He was about to crack the $2k per month, but these tweaks have kept him from reaching that goal. He has a total of 593 videos at the moment and plans to keep at it, at least through 4Q. Jared talks about his Amazon Influencer side hustle too, sharing that his earnings went off a cliff due to the change in how videos appear. He talks about how he thinks the program will play out in the future and whether it's worth sticking it out. Moving on to their Weird Niche Sites, Spencer goes first and shares Apple Rankings, a funny website that ranks apples according to taste. The site potentially gets about 55k visitors a month and has separate pages for different types of apples, which reflects a strong site structure. The site was created by a comedian, and it shows. Jared's site this week is Gizoogle, which translates content into “gangster-speak.” They test it out on some Niche Pursuits content with very entertaining results. This DA58 website gets very little organic traffic but has over 14 million backlinks. Although it's unclear if or how it's monetized, and even how it works, it's worth checking out for a good laugh. And that brings us to the end of another episode of the Niche Pursuits News Podcast. Don't forget to tune in next week for more inspiration and insight into the world of SEO, content creation, digital marketing, and website building. See you then! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Niche Pursuits Podcast
How Mar Pages Turned a Facebook Group into a 7-Figure-a-Year Travel Blog & Business

Niche Pursuits Podcast

Play Episode Listen Later Sep 20, 2023 61:41


Want a masterclass in both online marketing and business? Mar Pages is a former Google employee and founder of Solo Female Travelers who has built a thriving brand in the travel space. And she joins the Niche Pursuits podcast today to share with host Jared Bauman all about it! It all started when Mar and her business partner Meg decided to take over a Facebook group as a passion project for fellow female travelers. When Covid struck, and their own travel blogs took a hit, they were pleasantly surprised to find that engagement in the group went up! Recognizing the potential, they launched a website and an Instagram account to complement the group. They also received funding from the Facebook Community Accelerator program which they used to turn their passion project into a full-time business. They built a team and as Covid restrictions started to lift, they soon began to offer tours. They're now up to 12 destinations and host 25-30 tours per year. And in her discussion, Mar shares lots of great insights into what she thinks has helped fuel the success of Solo Female Travelers: For starters, they place a strong emphasis on community moderation, ensuring a safe and high-quality experience for its members. They take a long-term approach to building a community, understanding it takes time and effort to build trust and grow a loyal following. They do this via various strategies to attract and engage with their target audience. They employ SEO efforts, maintain a weekly newsletter, and actively seek press coverage. The Facebook group serves as the top of the funnel, driving newsletter sign-ups and building trust with potential customers. The newsletter, in turn, serves as the middle of the funnel, providing valuable content and promoting the brand's tours. And finally, the tours themselves represent the bottom of the funnel, where customers make bookings and experience the brand's offerings. Another great takeaway is Mar's emphasis on data. With her business background, she prioritizes data from surveys to best understand and serve their audience. This not only helps with content and even creating the tour offerings but also some great SEO benefits she gets into. In short, Solo Female Travelers has grown into a thriving brand by focusing on safety, quality, and community-building. Their tours are designed to empower women and support female-owned businesses, and along with this, has become a significant source of revenue. Don't miss the full interview for some great insights from an undeniably smart entrepreneur!

Niche Pursuits Podcast
How Sarah Bond Grew Her Food Blog to 1M+ Visitors and $30-40k Per Month

Niche Pursuits Podcast

Play Episode Listen Later Sep 13, 2023 53:17


Welcome to another great episode of the Niche Pursuits podcast! Sarah Bond joins host Jared to discuss her journey building the food blog Live Eat Learn. The site gets over 1 million monthly visitors, and so she has great insights on content strategy and growth tactics. Sarah started her blog in 2015 with the goal of turning it into a business. She was inspired by the income reports of other food bloggers like Pinch of Yum and knew, as a nutrition major, it was the niche for her. She actually originally used the blog to document her process of learning how to cook, focusing on a featured ingredient each week. And over time she's not only learned how to cook but inspired millions of others as well. Sarah's focus is on creating content clusters around specific ingredients or topics to establish herself as an authority in those areas. She emphasizes the importance of SEO in driving traffic to her blog, noting that Pinterest, which was once a major traffic source, has become less relevant. And she also highlights the value of recipe development and photography in building trust with her audience. She ensures that her recipes are reliable and visually appealing, using her background in nutrition and photography to create high-quality content. Her site has been around for a while and has over 1300 posts, so Sarah also has some great, quick tips on updating content. She prioritizes retitling posts to make them more appealing and stand out in search results. She also likes to add social proof, such as positive reviews, at the top of posts to build credibility. And she adds step-by-step photos and videos to enhance the user experience and keep readers engaged. Sarah then discusses her email list as a crucial aspect of her business and how it allows her to build relationships with her audience and promote her digital products. She sends regular emails, including seasonal and evergreen content, to keep subscribers informed and engaged. In addition to Live Eat Learn, Sarah also has two niche sites: Brew Buch, focused on kombucha brewing, and Bone Appétreat, her dog food site. These sites serve specific interests and allow Sarah to diversify her online presence. She plans to continue expanding and refining these sites while continuing to grow Live Eat Learn. Overall, this is a great episode on how to take a strategic content approach, prioritize quality and expertise, and adapt to changing trends and platforms. Don't miss it! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Niche Pursuits Podcast
US Government Takes Google to Trial, a New Public Project, and Weird Niche Sites

Niche Pursuits Podcast

Play Episode Listen Later Sep 8, 2023 59:11


Spencer Haws and Jared Bauman, from 201 Creative, are back with the latest news in niche sites, SEO, and affiliate marketing.  The first order of business this week is the news that the Google Core Update has finished rolling out. Jared talks about how, instead of looking at his Google Analytics to see how his sites weathered the storm, he looks at his ad networks. Jared shares information about the impact on a few of his sites and he talks about focusing more on earnings as opposed to fluctuations in traffic. Jared and Spencer also talk about how the update doesn't appear to have had much of an impact on AI content. The next news item on the agenda is the upcoming trial between the US vs. Google. Spencer talks about the potential implications of this monopoly trial, which is expected to last 10 weeks, on niche site owners and bloggers.  The main focus of the trial is whether or not it was illegal and monopolistic to not allow any other search engines to be used by default, although there are many other issues that will also be addressed in this important trial, which is expected to set a precedent. They also mention quickly how Google is also in the news in the EU, where it's accused of being a “gatekeeper” and has been ordered to give more freedom to other companies to compete under the new EU Digital Markets Act (DMA), starting in 2024. The next topic they discuss is how YouTube is making it easier for creators to choose the perfect thumbnail. The platform is coming out with an A/B testing tool and this function could be available next year. This would allow users to upload 3 custom thumbnails and then YouTube would test behind the scenes to see which performs the best.  Jared and Spencer talk about how this will affect YouTubers and why they think this is a good move by the platform. Then it's time to talk about some Shiny Object Shenanigans. Spencer talks about hiring 6 local people to create reviews for his Amazon Influencer Program account, where he has 453 videos at the moment.  After earning around $1500 in August, he's going all-in with this side hustle and expects to see an improvement in September and beyond. He also created a YouTube channel, where he's going to publish all of his Amazon videos and see what happens. Spencer also talks about a survey he recently published where he's looking for people to create an online business and he will document it publicly on Niche Pursuits. The type of project hasn't been decided yet, so don't forget to vote for what you'd like to see! Jared then talks about creating videos for his Weekender Growth YouTube channel, which has about 800 subscribers and 1,000 watch hours at the moment. Although he's a far way away from monetization, he's going to dedicate more time to this project going forward. Then it's time for everybody's Weird Niche Site. Spencer shares his, which is HTTP Status Dogs, which combines HTTP status codes with photos of dogs illustrating those codes. The site used to get 20 to 30k in traffic but now only receives about 1000 visitors per month. It's not monetized in any way, but it's a good laugh. Jared's site this week is Cornify, a unicorns and rainbows on-demand website. Aside from lots of functions like adding unicorns and rainbows to photos, coloring pictures online, and making your own younicorn, the site also has a store linked to Amazon products. Despite this, it only ranks for around 400 keywords and less than 1000 monthly organic visitors, although it does have a DR of 57. Jared and Spencer also talk about what the site is doing right and how it could improve. And that brings us to the end of another episode of Niche Pursuits News. Tune in next week so Spencer and Jared and keep you up-to-date with everything that's happening in SEO, website building, and content creation. What Niche Pursuit do you want to see started next? Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Niche Pursuits Podcast
How Sammie Ellard-King Grew a Finance Brand to 4+ Figures/Month in Under 2 Years

Niche Pursuits Podcast

Play Episode Listen Later Sep 6, 2023 63:41


Want to hear how a first-time niche site builder is succeeding in the finance niche... in less than 24 months? Sammie Ellard King sits down with Niche Pursuits podcast host Jared to share his journey of building a personal finance brand. Sammie's background is in hospitality marketing, but when Covid hit, he had to reconsider his future. He took the opportunity to dive into online business and started developing a brand centered around his true passion. Sammie's approach goes beyond just building a website. Perhaps thanks to his traditional marketing background, he's building an entire ecosystem with a website, podcast, YouTube channel, and social media presence. He's choosing a long-term approach, aiming for a 5 to 10-year project. And Sammie's brand, Up the Gains, has already started to see success. The site has over 50,000 monthly visits, podcast sponsorship, and a growing YouTube channel. And today, he walks us through the process of how he's able to scale all of these simultaneously. User experience is a priority for Sammie. He wants to make personal finance more accessible. So, he prioritizes incorporating visual elements, infographics, and simplified language to engage his audience. To choose topics, Sammie conducts competitor analysis and covers multiple categories simultaneously, focusing on building topical authority through hub pages. He also discusses the importance of link-building in this niche. This includes digital PR, creating stat articles with unique data, and podcasting which he highlights as being particularly valuable for attracting links, leveraging social media audiences, and attracting sponsors. He also discusses how embedding original YouTube videos improves rankings and attracts organic links. Email marketing also plays a significant role in driving affiliate revenue for Sammie's brand. Looking ahead, Sammie plans to scale the website by optimizing affiliate revenue, expanding content, and leveraging different channels. This is a great interview with a very smart and strategic marketer who's managing to quickly succeed in a competitive niche. Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter  Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhi... 

Niche Pursuits Podcast
How Will I.O. Went From Teacher to 6-Figure Site Flipper in Just 3 Years

Niche Pursuits Podcast

Play Episode Listen Later Aug 30, 2023 58:49


Want a great story filled with practical insights from someone who successfully jumped into online business without any prior experience? Will I.O. joins the Niche Pursuits podcast this week to share with host Jared how he transitioned from teacher to full-time site owner. It all started with a teacher training program he started growing prior to 2020. He started the side hustle because it was about something he knew well. But then Covid hit and he was forced to pivot and move his business online. This was all new to him but with the help of Project 24 he managed to get started and building momentum. Soon he was building his site and email list to sell info products and teacher training courses. His email marketing strategies were crucial for this. Will even says that 50% of his revenue came from his email list. And the email strategies he shares are very practical for any niche. Eventually, he sold that site for over $100,000 and used the profits to start buying and selling more sites. He now has a portfolio of five websites but primarily focuses on three. His strategies are working though as he recently enjoyed a successful flip after buying an outdoors site for $5k, improving it, and selling it for $82,000. Some of the best tips he shares is how and where he finds sites to buy. He emphasizes the importance of backlinks and domain authority when evaluating sites for sale. He looks for low-hanging fruit opportunities, such as improving ad revenue and utilizing underutilized email lists. And he prefers niches that are less competitive and seeks out sites with steady or increasing traffic. When it comes to content production, he emphasizes the importance of keyword research and creating tightly clustered content around successful topics. Will also mentions using AI tools like ChatGPT for content creation, but heavily edits the output to make it sound more human. He plans to continue buying, building, and flipping websites while maintaining a measured approach to minimize risk and ensure profitability. Overall it's a great success story. And it's interesting to hear how a relatively new site owner is finding success with. strategic approach to growing a profitable portfolio. Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Niche Pursuits Podcast
How Jason Wilson Went From Banker to 7-Figure Site Owner & Director of Search at Epic Gardening

Niche Pursuits Podcast

Play Episode Listen Later Aug 23, 2023 72:57


In this week's episode of the Niche Pursuits podcast, host Jared is joined by Jason Wilson, Director of Search at Epic Gardening. Jason originally worked with Spencer in banking before diving into online business with his own sites and working on Niche Pursuits. Today he discusses a couple of his 6 to 7-figure site sales, his current role, and the entrepreneurial adventure that got him here. It's awesome, and Jason shares a ton of valuable advice you don't want to miss. But it hasn't been a linear road to success. And he believes success doesn't require you to leave your day job to become an entrepreneur. He emphasizes the importance of finding a job you enjoy which also affords you the time to pursue your passions. This way, your salary can pay your bills and be used to invest in scaling your site's content production. He also recommends you set manageable goals, celebrate wins, and define success based on your own values and goals. Jason's approach to goal-setting and breaking down content needs into manageable daily targets has been key to his success. And his latest venture, merging his gardening site with Epic Gardening and joining them as Director of Search, proves his process works. Jason started All About Gardening after his big 7-figure exit. He chose gardening as a niche because it was a passion and hobby for him and his wife. He allocated a significant budget for content creation and hired experts in the gardening field to ensure high-quality content. And despite the competitive nature of the gardening niche, Jason was willing to bet his user-focused mindset would pay off. And it worked. The site took off and quickly grew to generate several million page views per month. The merger between Epic Gardening and All About Gardening was simply the next logical step, as their focuses were complementary - Epic Gardening on edibles and All About Gardening on ornamentals. Soon the two sites will combine to become one of the biggest authorities in the gardening niche, continuing the strategies and guidance Jason shares in this excellent interview. Hope you enjoy it! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Niche Pursuits Podcast
How Michael Jackness Bought, Grew, & Sold an ECommerce Business for Multiple 7-Figures Via SEO

Niche Pursuits Podcast

Play Episode Listen Later Aug 16, 2023 73:09


Wanna hear tips on how to use your SEO prowess to grow a multi-million dollar eCommerce business? Michael Jackness joins the Niche Pursuits podcast today to tell host Jared everything he did to buy, grow, and sell an Amazon FBA and Shopify store in 3 years.  They dive into a ton of awesome points that are crucial for success in this endeavor.  And to illustrate the effectiveness of SEO in growing the store, Michael shares his personal experience.  He transformed a 100% Amazon business with a minimal website presence into a successful e-commerce brand across organic search and Shopify. With the Shopify store reaching 20% of the business, significantly increasing the overall enterprise value when it came time to sell. His strategy involved thorough keyword research, focusing on terms with decent search volume, low keyword difficulty, and strong buyer intent (he shares some awesome tips you don't want to miss). Of course, creating high-quality content is key to turning this plan into a reality, though.  And luckily, he doesn't give a vague explanation of what that means.  He highlights the importance of hiring writers and a graphics person to produce original and engaging content for the website - including discussing how powerful Midjourney has become. The use of AI in content creation and social media marketing is also mentioned. And he discusses how AI can assist in generating content ideas, optimizing content for search engines, and automating social media marketing tasks.  However, he expresses concerns about increasing competition and the potential impact of AI on the e-commerce industry.  As more businesses adopt SEO strategies, the competition for top rankings becomes fiercer. And, of course, the rise of AI may disrupt traditional SEO practices, requiring businesses to adapt and stay ahead of the curve. Overall this is an important discussion with tips to help a business of any kind improve its SEO and enjoy the profits that come along with it.  Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

The Smart Passive Income Online Business and Blogging Podcast
SPI 701: How to Profit by Building Software (With NO Coding Experience) with Spencer Haws

The Smart Passive Income Online Business and Blogging Podcast

Play Episode Listen Later Jul 26, 2023 33:27


#701 Entrepreneurs without programming knowledge tend to dismiss software-based businesses as too complex. Courses and other digital products are often seen as more accessible. But here's the thing—creating digital tools to serve your audience is easier than you think! Spencer Haws, today's returning guest, hasn't been on the show since episode 066. That was over ten years ago! He still runs an incredible blog at NichePursuits.com and has built and sold several thriving software businesses with no coding experience! In this episode, Spencer brings us up to date on his journey. We hear about his niche sites and get an inside look at his latest venture, Link Whisper—a WordPress plugin that makes internal linking faster and more effective. This fascinating chat covers everything from interviewing potential customers for successful product creation to selling a business for massive profit! Tune in and enjoy! Show notes and more at SmartPassiveIncome.com/session701.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.