Creative Elements

Caleb Ralston is a strategist and brand builder for some of the biggest names in business. His breakthrough was back in 2018 when he grew GaryVee's TikTok from 300k to 3.5 million followers in just 3 months. In 2022 he joined Alex and Leila Hormozi's team as content employee #1, where he grew their audience from 1.2 million to 11.5 million. Caleb just doesn't miss – and now that he's out on his own, he's here to help YOU. In this episode, you'll learn the content strategy he used, how to improve your content, and where to start if you're feeling overwhelmed. ⁠⁠Full transcript and show notes⁠⁠ Caleb's ⁠⁠Website⁠ / ⁠Twitter⁠ / ⁠LinkedIn⁠ / ⁠YouTube⁠ / Instagram *** TIMESTAMPS (00:00) The Secret Man Behind GaryVee and the Hormozi's (01:11) How Often Do the Top 1% Post? (03:31) The Brand Journey Framework (05:18) Being Intentional With Your Content (08:51) Is It Possible to NOT Niche Down? (13:55) Say the Same Things in Different Ways (18:07) Tracking and Analyzing Data (22:36) Maintaining Quality While Increasing Quantity (24:27) What it Actually Takes to Perform like the 1% (27:21) Where to Start (30:22) Building a Personalized Team (34:54) Agency vs Full Time vs Contractor (41:58) Developing a Content Strategy (45:15) Width Content vs Depth Content (46:55) Scaling Trust Using Educational Content (50:02) Best Call to Action Strategy (52:10) Email and Web Traffic Strategy (55:27) How Caleb is Going About Hiring His Own Team (58:53) The Correct Way to Give Feedback to Your Team (1:03:17) How to Take Inspiration from Others (1:04:55) Which Platform Has the Biggest Opportunity (1:06:57) Audio Content Strategy (1:08:47) Why You Need to Collaborate with Others *** RECOMMENDED NEXT EPISODE → ⁠⁠⁠⁠#175: Angus Parker – Ali Abdaal's right-hand man shares a YouTuber's guide to hiring. *** ASK CREATOR SCIENCE → ⁠⁠Submit your question here⁠⁠ *** WHEN YOU'RE READY

Will AI destroy our education businesses? In this video, I talk with Mark Shust. Mark has taught nearly 15,000 developers Magento through his education company M.academy. Mark is a member of The Lab and one of the first creators I saw locking arms with AI and implementing it into his business rather than running from it. We discuss the future of AI and creators, and how to stay ahead. → Join Mark and me in The Lab ⁠Full transcript and show notes⁠ Mark's ⁠Website / Twitter / LinkedIn / YouTube *** TIMESTAMPS (00:00) Should You Be Worried? (04:01) How to Get Better at Using AI (07:42) Get Viral Video Ideas at the Touch of a Button (09:07) AI as a Teacher (18:05) Will AI Replace Educators? (21:45) How to Use AI to Your Advantage (27:12) SEO in the Age of AI (31:45) AI and Trust (37:51) How AI Changes Course Businesses (40:47) How AI Impacts Professional Development & Training (44:15) Community & Being Human is the Competitive Advantage *** RECOMMENDED NEXT EPISODE → ⁠#184: Amy Porterfield – Her step-by-step process for MASSIVE product launches. *** ASK CREATOR SCIENCE → ⁠Submit your question here⁠ *** WHEN YOU'RE READY

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In this episode, I'll be sharing a little behind the scenes of what's happening in my world. What am I spending time on? What's the latest? And give you a little bit of a peek under the hood. I know I enjoy it when I hear some of my favorite podcast hosts give a behind-the-scenes, a state of the business. And I thought maybe you'd like that too. So that's my intention here with this episode, to give you a look at what's going on in the world of Creator Science and the Clousehold as a whole. Full transcript and show notes → Join The Lab → Watch me build my Signature Product Course → Subscribe on Substack *** RECOMMENDED NEXT EPISODE → #250: One of my favorite questions for finding clarity *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY

Jonny Miller is the creator of Nervous System Mastery. It teaches evidence-backed protocols to cultivate calm, build resilience, and increase aliveness in 45 days. It's a five-week, cohort-based course that is just wrapping up its sixth cohort in the last three years. In those six cohorts, Jonny has served nearly 1,000 students and earned more than $800,000. Here's the best part – Jonny doesn't have a massive audience. When he launched Nervous System Mastery, he had a couple thousand followers on Twitter and a small email list. This is the magic of a well-designed Signature Product – and Jonny is the perfect example. In this episode, we get into the weeds about how he's grown NSM – what's worked well, what hasn't, and how he's found himself on large podcasts with people like Lenny Rachitsky, Ali Abdaal, Chris Williamson, and more. → Join Nervous System Mastery Full transcript and show notes Jonny's Website / Twitter / Instagram / LinkedIn *** RECOMMENDED NEXT EPISODE → #221: Ryan Hawk – Anatomy of a $12,500 membership earning $400,000+ per year *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY

I had a coach once upon a time, and he told me that our greatest strengths are often our greatest weaknesses. I think that applies to creators because we are so creative that we easily get inspired by new ideas. We've proven to ourselves time and time again that we can create something out of thin air. So when we have a new idea that we get excited about, it can be tempting to dive all in on that idea, which creates this challenge: if I have a bunch of ideas, how do I choose where I should allocate my time and resources? The core problem here is that if you don't know your destination, it is impossible to get directions. This great saying says you can get to where you're going just by following the length of your headlights. You don't have to see the entire road to get to a place. So, just this past week, I was speaking with a member of the lab. The question was, I have options A or B, so which one should I do? And I asked this person, imagine it's three years in the future. Everything went as well as it possibly could have. What does that look like? Full transcript and show notes *** RECOMMENDED NEXT EPISODE → #247: How you can plan for growth in 2025 *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY

Chase Jarvis is an American photographer, director, artist, and entrepreneur. From April 2014 until July 2022 Jarvis was the chief executive officer of CreativeLive, an online education platform that he co-founded in 2010. I've been a long-time listener of Chase's podcast, the Chase Jarvis Live Show, and actually wrote him down as one of my ideal podcast guests when I started this show all the way back in 2020. So this is a full circle moment for me. This week, Chase is releasing his newest book, Never Play It Safe – A Practical Guide to Freedom, Creativity, and a Life You Want. I've pre-ordered my copy and I've read the first chapter, and recommend you do the same. This conversation is about thinking bigger, taking risks, and getting out of your own way. I left feeling more relaxed, inspired, and fully recharged. I hope you do, too. Order Never Play it Safe Read the first chapter Full transcript and show notes Chase's Website / Twitter / Instagram / Facebook / YouTube *** RECOMMENDED NEXT EPISODE → #153: Tina Roth Eisenberg – Building Creative Mornings into a global brand *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY

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Last week, my good friend and frequent podcast guest, Justin Moore, hosted his first in-person event, Sponsor Games. It was three days designed to help people master their sponsorship pitch, get expert coaching in real-time, connect with fellow creators, and land repeat brand deals. If you remember the last conversation between Justin and I, he was launching his book and feeling a little nervous about planning this event. I was excited to join him in San Antonio for Sponsor Games, but unfortunately, I got sick and I had to cancel my trip. So, as a consolation prize, Justin agreed to stop by the show, close the loop on his experience organizing this event, and brain-dump all the learnings he had along the way. Full transcript and show notes Sponsor Magnet Justin's Website / Instagram / Twitter / YouTube / TikTok *** RECOMMENDED NEXT EPISODE → #239: Justin Moore – What if feels like launching a book and an in-person event at the same time *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY

We are almost a quarter through 2025. This is a good time to look against your goals for the year, take stock, and say, how are things tracking a quarter through the year? Do I need to refocus, redirect, and reallocate to hit these goals I set earlier in the year? Or, in some cases, maybe your goals have changed. I typically judge the health of my business on revenue and profitability. And for a little behind-the-scenes, I'm taking some big bets in the business this year and investing a lot of dollars into those bets. As I look at this new future where we're investing more in video and we're investing in audience growth and better content, I am asking myself, how do I increase revenue in 2025? And maybe you are asking yourself the same thing. So, in this episode, I'm going to talk about my plan for increasing revenue in 2025, give you some specific examples of how I'm thinking about that in my business, and maybe that will inspire you a little bit, too. Full transcript and show notes *** RECOMMENDED NEXT EPISODE → #177: Chris Hutchins – A master of podcast growth and building relationships. *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY

In this episode, I'm recording for the first time in the brand-new Creator Science home studio. Kevin Shen's team came out and visited the house, put the finishing touches on setting up the studio and it is glorious. I'm so excited to have this just steps away every moment of the day to come down here and record. I feel like this is going to be truly life and business-changing. So, I thought this would be a great opportunity to do another listener Q&A episode. I've been asking for questions this morning on social media and in email, and I will be answering them here in this episode. Full transcript and show notes *** RECOMMENDED NEXT EPISODE → #227: Are memberships still viable in 2025? Creators vs. AI, creator economy pyramid schemes, and more [Ask Creator Science] *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY

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Katelyn Bourgoin is the founder of Customer Camp and the writer behind the buyer psychology newsletter, Why We Buy, which has nearly 75,000 subscribers.  Katelyn is also the co-creator of a couple of great products. The first being Unignorable, a 36 day group challenge designed to help you build an audience of future buyers. That's a collaboration with the Demand Curve team. And the second is Wallet Opening Words, 26 and a half science-backed copywriting techniques. That's a collaboration with friend of the podcast, Phil Agnew.  So in this episode, you'll learn Katelyn's approach to short form writing Why she treats her content like a chocolate covered almond The risk that comes with accounts getting too big And what she would do differently the next time she launches her cohort program Full transcript and show notes Katelyn's Twitter / Unignorable / LinkedIn *** RECOMMENDED NEXT EPISODE → #157: Phill Agnew *** WHEN YOU'RE READY

Ryan Hawk is a keynote speaker and the host of the Learning Leader Show. The show has been listened to by millions of people in more than 150 countries, and Forbes called it, “the most dynamic leadership podcast around.” He's also the author of Welcome to Management: How To Grow From Top Performer To Excellent Leader. Ryan is actually a repeat guest—he was first on the show in episode #61 to talk about his podcasting journey. He's become a friend and someone I really admire for his intentionality and the way he shows up for others—his friends, his family, and his community. Ryan's business isn't built on podcast advertising, as one may expect. It's actually built on what he calls Leadership CIRCLES. These are groups of 10-15 people that he hand-selects for a group learning experience. They meet once per month on Zoom and once per year in person. In this episode, Ryan breaks down the specifics of how he runs these programs, prices them, and plans to grow them. We even workshop some of his questions on the fly. → Listen to my first episode with Ryan → Join The Lab Full transcript and show notes Ryan's Website / Twitter / Instagram / Facebook / YouTube / LinkedIn *** RECOMMENDED NEXT EPISODE → #187: Michael Stelzner – How to run profitable events (without sponsors or selling from the stage) → #144: Bari Baumgardner – How to create the perfect 3-day event (IRL or virtually) → #206: How I'd approach hosting in-person events *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY

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Brock Johnson is an Instagram growth coach with nearly 800,000 followers. Brock has grown his Instagram by 1,000 followers per day, for the last two years. He's helped thousands of people improve their Instagram through one-on-one coaching and his membership, the InstaClub Hub. In this episode, I ask Brock a lot of my basic questions, like how often to post and whether scheduling has a negative impact, and some more nuanced questions, like how to move people off of Instagram. Full transcript and show notes Brock's Website / Instagram / TikTok *** RECOMMENDED NEXT EPISODE → #229: Natasha Willis – $70M from automated Instagram DMs *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY

Mark Manson is an entrepreneur and author of the best-selling book, The Subtle Art of Not Giving a F*ck. Mark's entrepreneur-first approach has enabled him to speed-run his YouTube success, gaining 2,600,000 subscribers in just two years. In this episode, we break down Mark's approach to YouTube, from content strategy to setting up his channel for long-term success. Full transcript and show notes Mark's Website / Twitter / Instagram / YouTube / LinkedIn / TikTok *** TIMESTAMPS (00:00) YouTubers and Business (01:13) Why Do YouTubers Suck at Business? (10:14) Make Brainstorming Ideas Easy with 1of10 (11:50) How to Turn Your Channel into a Business (15:55) When to Make the Transition (24:43) When Maximizing Views is Bad (27:31) The Case For Not Taking Brand Deals (35:33) 1st Step to Take (37:48) Futureproofing Your Channel *** RECOMMENDED NEXT EPISODE → #179: Justin Moore – A step-by-step strategy to get anyone sponsored, regardless of audience size *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY

Lara Acosta is one of the fastest-growing creators on LinkedIn. She specializes in personal branding and teaching people how to tell short stories in their posts. As a result of her SLAY framework (which you'll hear about in this conversation), Lara has generated tens of millions of impressions on LinkedIn. In this episode, Lara teaches us her secrets to growth on LinkedIn, her outlook on the future of video on the platform, how she thinks about the opportunity of Company Pages, and more. Full transcript and show notes Lara's Website / LinkedIn / Instagram / YouTube / Twitter *** RECOMMENDED NEXT EPISODE → #188: Richard van der Blom – How the man behind the LinkedIn Algorithm Report uses LinkedIn. *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY

Valerie Feghali is a member of our membership community, The Lab. She blew me away immediately – and during my paternity leave, she hosted a workshop inside The Lab about how she's used paid ads to grow her business. Namely, she used paid ads to convert to paying customers for a low-priced membership, generating enough revenue to cover the ad spend while also growing her email list. Her story gets even more incredible because just a few years ago, she was a wellness coach serving clients 1:1. But she quickly transitioned from being a wellness coach to empowering *other* wellness coaches with all of the tools and resources she had built for her own service business. She then went a step further by turning those resources into a custom-built web app that she sells as a monthly subscription. And her retention is through the roof. Valerie has a fantastic story, and you'll hear how she made these transitions, how she thinks about paid ads, and what it took to build her software. Full transcript and show notes Valerie's Website / Instagram / Facebook / LinkedIn *** RECOMMENDED NEXT EPISODE → #221: Ryan Hawk – Anatomy of a $12,500 membership earning $400,000+ per year *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY

Justin Moore is a sponsorship coach who has generated over $5,000,000 in brand partnerships. As a full-time creator since 2014 and a former influencer marketing agency owner, he brings unique insider knowledge of how brands evaluate and select their ideal partners. Through his school, community, and latest book, Sponsor Magnet, Justin shares proven frameworks for attracting, pricing, and executing lucrative brand deals with a mission to help creators big and small land one million paid sponsorships. Justin's first-ever book is now available for purchase. It's called Sponsor Magnet: How to Attract, Price, and Execute Your Dream Brand Partnerships. I was an early reader of Sponsor Magnet, and I enthusiastically endorsed this book. In this conversation, we get candid about the highs and lows of writing this book, including launching it just ahead of his first-ever in-person event Sponsor Games, which I will be at in March of this year. →Get a free copy of Sponsor Magnet Justin's Website / Instagram / Twitter / YouTube / TikTok *** RECOMMENDED NEXT EPISODE → #160: Tori Dunlap – A transparent look at writing a New York Times best-selling book. The process, numbers, and lessons learned. → #176: April Dunford – How self-publishing a book exploded her client service business. *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY

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Rachel Botsman is a leading expert on trust in the modern world. She is the author of 3 critically acclaimed books, What's Mine is Yours, Who Can You Trust, and How to Trust and Be Trusted, that have been translated into 14 languages. That last one, How to Trust and Be Trusted, is brand new and actually just released today in audio only, which is a fascinating decision that we'll also discuss later in the conversation. Rachel is consistently recognized as a top keynote speaker, and her TED Talks have been viewed more than 5,000,000 times. If there's anyone who understands trust more than Rachel, I haven't found them yet. → How to Trust and Be Trusted - Audible & Spotify Full transcript and show notes Rachel's Website / Instagram / LinkedIn *** RECOMMENDED NEXT EPISODE → #219: Robin Dreeke – How to earn someone's trust (from a former FBI special agent) *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY

Mike Michalowicz is the author of Profit First, which is used by hundreds of thousands of companies across the globe to drive profit – Creator Science is one of those companies. Profit First has helped me develop sound financials for my business. He's also the author of Clockwork, a powerful method to make any business run on automatic, and seven other books as well. With more than 500,000 book sales, all of Mike's books have the same goal – to help small business owners and eliminate what he calls “entrepreneurial poverty.” Simon Sinek has called Mike “…the top contender for the patron saint of entrepreneurs.” This conversation is divided into halves: The first half explores Mike's unique model as an author. For each book Mike writes, he partners with a third party to license the frameworks from his books and serve as the done-for-you service provider. This is super uncommon and part of why he's been so prolific while running a very lean team. So we dig into how that works (and what he'd do differently if he were starting over today). The second half of the conversation is all about writing books. Mike has published nine books since 2008 – including 7 in the last 8 years. So we dig into how he determines what ideas to turn into books and how to write them so quickly. Full transcript and show notes Mike's Website / Twitter / Instagram / YouTube / LinkedIn *** RECOMMENDED NEXT EPISODE → #176: April Dunford – How self-publishing a book exploded her client service business. *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY

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Garrett Kennell is the Chief Creative Officer for - and husband to - Michelle Khare. Garrett has been working on the channel since Michelle's very first video all the way back in 2016. Since that first video, their channel has grown to nearly 5 million subscribers and has over 740 million views, making it one of the most intense and complicated productions YouTube has ever seen. Their secret? They have a process for everything. In this episode, Garrett breaks some of those processes down, including brainstorming, decision-making, and how YOU can start to make bigger, better videos at any scale. Full transcript and show notes Garrett's Twitter / YouTube / Instagram *** TIMESTAMPS (00:00) The Most Insane Production on YouTube (01:33) How Michelle Khare's Channel Evolved (07:14) How Much a Michelle Khare Video Costs (10:19) Grow Your Podcast With Spotify (11:36) Bono's Six Thinking Hats (17:43) Getting Rejected (21:20) Thinking Big (23:51) How Challenge Accepted Gets Made (29:23) Making Content for Impact (32:34) When is Something Done? (34:07) Where Do Things Go Wrong? (39:44) Systems and Processes (43:48) Getting Sponsors (48:55) Advice to Grow Quickly *** RECOMMENDED NEXT EPISODE → #202: Zack Honarvar – What he learned from working with 10,000 creators *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY

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Dan Andrews founded the Dynamite Circle and Dynamite Jobs and is now a repeat guest. Dan was first on the show in episode #32 in November 2020. I've been listening to Dan's podcast, Tropical MBA, since 2014, and that was 5 years after they started. Tropical MBA started as a podcast for location-independent entrepreneurs and has grown into a thriving global community. The Dynamite Circle is a paid membership community that Dan and his partner, Ian, built from the podcast's success. It has more than 1,000 members, dozens of local meetups, and 5 signature events throughout the year; the Dynamite Circle has continued to innovate as a member-led community. This is a 2 part episode. The second half of this conversation can be found on Dan's podcast, Tropical MBA, and will be released on Thursday. → Subscribe to Tropical MBA → Join The Lab Full transcript and show notes Dan's Website / Twitter / Instagram / YouTube *** RECOMMENDED NEXT EPISODE → #32: Dan Andrews – Helping location independent entrepreneurs build businesses and find community *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY

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YouTubers keep a lot of secrets, but that's not really my style. So last week, I asked my audience for questions that creators are typically too afraid to answer. How much does this channel make? What are my politics? And how much time do I actually spend working? In this video, my producer, Conor, and I answer all these questions and more with complete transparency. Full transcript and show notes Conor's Twitter / Instagram *** TIMESTAMPS (0:00:00) How Much Does a 100K Channel Make? (0:02:26) What Does a 100K Channel Charge for Brand Deals (0:09:25) AdSense and Brand Deals Are Overhyped (0:13:09) Pros and Cons of Talking About Politics (0:21:01) The Biggest Threat to the Channel (0:23:08) Most YouTubers Aren't As Successful As You Think (0:28:26) Downsides of Being a Parent and a YouTuber (0:33:21) How Much Does a YouTuber ACTUALLY Work? (0:38:02) Promoting Products You Don't Believe In (0:44:06) Is the Creator Economy Eating Itself? (0:49:34) Hidden Gems You Should Watch (0:55:08) Why Are YouTubers Secretive? (0:59:53) Don't Listen to This Common Growth Advice (1:04:22) How to Spot Fake Gurus (1:08:50) YouTubers Who Lie to Their Audience (1:11:20) Trends That Will Die Quickly (1:14:29) Parasocial Relationships (1:20:15) When a Channel Dies (1:22:23) How Long to Get to $8k/month in Revenue (1:24:48) Maintaining Relationships As You Get Older (1:30:11) The Right Way to Raise Prices *** RECOMMENDED NEXT EPISODE → Answering the Questions you're afraid to ask [YouTube] *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY

Natasha Willis is the woman behind the conversational marketing agency School of Bots, which has generated over $70,000,000 for clients like Tori Dunlap, Jenna Kutcher, and even Facebook. In this episode, Natasha reveals how you can use automated direct messages to grow your email list, how to generate more revenue, and her secrets on how to increase your organic reach on Instagram. @natashatwillis → message “JAY” Full transcript and show notes Natasha's Website / Twitter / Instagram / YouTube / LinkedIn *** TIMESTAMPS (00:00) The Chatbot Queen (01:04) What is Conversational Marketing (02:28) Conversational Marketing Platforms (04:40) Understanding the Customer Journey (10:22) DM Automation Tools (14:20) Can You Tell it's Not a Real Person? (18:33) What To Do Before You Get Started (24:14) Does Follower Count Matter? (25:41) Inflated Follower Counts (30:41) The 3 Types of Instagram Posts to Grow (35:34) $400K in 4 Months Strategy (43:29) Simplify to Amplify (45:43) Use Cases for DM Automation (49:28) Using Instagram Stories (53:47) What You Do Next *** RECOMMENDED NEXT EPISODE → #88: Tori Dunlap – Building an audience of millions on TikTok with Her First $100K *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY

Richard van der Blom is the founder of Just Connecting, a social selling and LinkedIn training consultancy based in the Netherlands. And with nearly 200,000 followers on LinkedIn, he's one of the most respected voices on the platform. Richard was really early to LinkedIn. And as his own reach grew, he started getting a lot of questions about how to best use the platform. 5 years ago, Richard started creating an annual LinkedIn algorithm insights research report. This thing is a gold mine of data driven observations about how different aspects of LinkedIn are working and even how they are trending compared to the year before. In this episode you'll learn Why LinkedIn reach may be down What formats are most effective right now How to use LinkedIn as a lead generation And you'll get a feature by feature breakdown of how Richard himself uses LinkedIn Full transcript and show notes Read the 2024 LinkedIn Algorithm Report Richard's Website / LinkedIn Listen to episode #127 with Daniel Murray *** RECOMMENDED NEXT EPISODE → #170: Justin Welsh Returns *** WHEN YOU'RE READY

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In this episode, I answer the questions you're afraid to ask. I very explicitly asked people on my social media, "What are the questions you're afraid to ask me?" Things that feel a little bit off limits or taboo. And we got a lot, a lot of great questions. Full transcript and show notes *** RECOMMENDED NEXT EPISODE → #215: How I Would Hit 100K YouTube Subscribers in 1 Year (If I Could Start Over) *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY

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Jonny Miller is the creator of Nervous System Mastery. It teaches evidence-backed protocols to cultivate calm, build resilience, and increase aliveness in 45 days. It's a five-week, cohort-based course that is just wrapping up its sixth cohort in the last three years. In those six cohorts, Jonny has served nearly 1,000 students and earned more than $800,000. Here's the best part – Jonny doesn't have a massive audience. When he launched Nervous System Mastery, he had a couple thousand followers on Twitter and a small email list. This is the magic of a well-designed Signature Product – and Jonny is the perfect example. In this episode, we get into the weeds about how he's grown NSM – what's worked well, what hasn't, and how he's found himself on large podcasts with people like Lenny Rachitsky, Ali Abdaal, Chris Williamson, and more. → Join Nervous System Mastery Full transcript and show notes Jonny's Website / Twitter / Instagram / LinkedIn *** RECOMMENDED NEXT EPISODE → #221: Ryan Hawk – Anatomy of a $12,500 membership earning $400,000+ per year *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY

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Chef PK is a cooking YouTuber whose anime food channel has done 67,000,000 views. But that's not what we're talking about today. We're talking about physical products. At a 100,000 subscribers he launched his first book, and did about 40,000 in revenue. In this episode, you'll learn how to brainstorm product ideas, how to find product audience fit, and how to bring an idea into reality. Full transcript and show notes Chef PK's Website / Twitter / Instagram / YouTube *** TIMESTAMPS (00:00) What Happens When an Anime Chef Makes Merch? (01:05) ChefPK's Product Rundown (02:11) Revenue Breakdown (03:37) Evolving from Channel to Business (07:07) Using Patreon as a YouTuber (13:09) Evolving from Channel to Business II (16:30) Figuring Out How to Make a Physical Product (19:56) Figuring Out What Your Audience Really Wants (24:32) Why You Should Sponsor Your Own Videos (28:50) Evolving from Channel to Business III (35:13) CCN Framework for Product Development (38:27) Getting Over Limiting Beliefs (40:02) Time and Cost of Product Development (42:54) Balancing Running Your Channel and Building a Business (45:52) Evolving from Channel to Business IV (47:31) The Advice You Need to Hear *** RECOMMENDED NEXT EPISODE → #130: Sarah Renae Clark – How This YouTuber Built A $200K/mo Coloring Book Empire *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY

Let me know what you think! Leave a comment on Spotify or tag me (@jayclouse). ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY

Ryan Hawk is a keynote speaker and the host of the Learning Leader Show. The show has been listened to by millions of people in more than 150 countries, and Forbes called it, “the most dynamic leadership podcast around.” He's also the author of Welcome to Management: How To Grow From Top Performer To Excellent Leader. Ryan is actually a repeat guest—he was first on the show in episode #61 to talk about his podcasting journey. He's become a friend and someone I really admire for his intentionality and the way he shows up for others—his friends, his family, and his community. Ryan's business isn't built on podcast advertising, as one may expect. It's actually built on what he calls Leadership CIRCLES. These are groups of 10-15 people that he hand-selects for a group learning experience. They meet once per month on Zoom and once per year in person. In this episode, Ryan breaks down the specifics of how he runs these programs, prices them, and plans to grow them. We even workshop some of his questions on the fly. → Listen to my first episode with Ryan → Join The Lab Full transcript and show notes Ryan's Website / Twitter / Instagram / Facebook / YouTube / LinkedIn *** RECOMMENDED NEXT EPISODE → #187: Michael Stelzner – How to run profitable events (without sponsors or selling from the stage) → #144: Bari Baumgardner – How to create the perfect 3-day event (IRL or virtually) → #206: How I'd approach hosting in-person events *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY

Let me know what you think! Leave a comment on Spotify or tag me (@jayclouse). ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY

Robin Dreeke is a human behavior expert, best-selling author, and professional speaker with a pretty incredible background. As a Marine Corps Officer and retired FBI Special Agent, he served as Chief of the Counterintelligence Behavioral Analysis Program, where he honed his skills in recruiting spies. He literally built relationships with citizens of other countries, earned their trust, and convinced them to become spies FOR the United States intelligence. I recently read two of his books, which I highly recommend: The Code of Trust, which teaches you to inspire trust, and It's Not All About Me: The Top Ten Techniques for Building Quick Rapport with Anyone. Robin has a unique background in helping us understand humans and how to build relationships with them, and that's exactly what we discuss in this episode. Unbreakable Alliances: A Spy Recruiter's Authoritative Guide to Cultivating Powerful and Lasting Connections It's Not All About Me: The Top Ten Techniques for Building Quick Rapport with Anyone The Code of Trust: An American Counterintelligence Expert's Five Rules to Lead and Succeed Sizing People Up: A Veteran FBI Agent's User Manual for Behavior Prediction Full transcript and show notes Robin's Website / Twitter / Instagram / Facebook / YouTube / LinkedIn *** RECOMMENDED NEXT EPISODE → #204: Bryan Harris — How to grow your audience through partnerships (even if you have a small audience) *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY

Alexandra Watkins founded Eat My Words in 2005. She is a brand name expert and the author of the best-selling creativity book, Hello, My Name is Awesome Her branding firm, Eat My Words, has made a name for itself by cooking up unforgettable names and working with clients from Amazon to Coca-Cola, Disney, Google, and Twitter. Before starting Eat My Words, as a freelancer, Alexandra actually named Wendy's Baconator! In this episode, you'll learn: The SMILE and SCRATCH test to help you identify good names and disqualify bad ones How important domain names are, including whether .com is important How to get a good .com even if your first choice is taken Whether premium domains are worth it or not And if and when you should consider a rebrand if you're not satisfied with your current name Full transcript and show notes Alexandra's Book / Website / Facebook / LinkedIn / Twitter SMILE and SCRATCH test How I rebranded my newsletter How I rebranded my podcast *** RECOMMENDED NEXT EPISODE → Creative Elements is now Creator Science *** WHEN YOU'RE READY

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Chase Jarvis is an American photographer, director, artist, and entrepreneur. From April 2014 until July 2022 Jarvis was the chief executive officer of CreativeLive, an online education platform that he co-founded in 2010. I've been a long-time listener of Chase's podcast, the Chase Jarvis Live Show, and actually wrote him down as one of my ideal podcast guests when I started this show all the way back in 2020. So this is a full circle moment for me. This week, Chase is releasing his newest book, Never Play It Safe – A Practical Guide to Freedom, Creativity, and a Life You Want. I've pre-ordered my copy and I've read the first chapter, and recommend you do the same. This conversation is about thinking bigger, taking risks, and getting out of your own way. I left feeling more relaxed, inspired, and fully recharged. I hope you do, too. Order Never Play it Safe Read the first chapter Full transcript and show notes Chase's Website / Twitter / Instagram / Facebook / YouTube *** RECOMMENDED NEXT EPISODE → #153: Tina Roth Eisenberg – Building Creative Mornings into a global brand *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY

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We hit 100,000 subscribers in just a little over 2 years. But here's the thing -- we could have done it faster. So in this video, I'm talking with my producer, Connor, about the 9 biggest mistakes we made and how we correct them, so you can grow faster than we did. Full transcript and show notes Podcast Like A YouTuber – workshop on video podcasting Conor's Twitter / Instagram *** TIMESTAMPS (00:00) 100K in Two Years (00:17) Mistake #1 (06:22) Mistake #2 (09:44) Mistake #3 (14:01) Mistake #4 (19:06) Mistake #5 (22:06) Mistake #6 (29:59) Mistake #7 (36:21) Mistake #8 (41:59) Bonus Tip #1 (47:57) Mistake #9 (51:00) Bonus Tip #2 *** RECOMMENDED NEXT EPISODE → #209: Paddy Galloway – How he makes any niche go viral *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY

This is going to be a special episode. You may or may not be familiar with The Lab, my membership community for professional creators. Each month in The Lab, I record a Retro – a 30-minute video breaking down that previous month's performance. I share: My Profit & Loss statement (including a breakdown of where those revenue and expenses come from) How I did with my goals for the month The highlights My concerns And changes I'm making based on that new data A lot of members tell me it's their favorite part of membership. This episode is the audio from my latest retro, looking at August of 2024. Now this isn't the *complete* experience of my monthly retros because a big part of the experience INSIDE The Lab is seeing my video screensharing this information, but it's close. So, I hope you enjoy this look behind the curtain of my business – I know I love it when I get to see behind OTHER peoples' businesses. And if you DO enjoy this experience, consider joining us in The Lab! We have some space available now, and even if you want to join on the Basic tier, you'll get access to ALL of my courses, workshops, these monthly retros, and more. Full transcript and show notes → Join The Lab *** RECOMMENDED NEXT EPISODE → #191: Breaking down my $60,723 product launch *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY

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Dan Misener is the co-founder of the podcast growth agency, Bumper. Prior to co-founding Bumper, Dan served as Director of Audience Development at Pacific Content, where he worked with brands like Slack, Adobe, Charles Schwab, Ford, Dell Technologies, Morgan Stanley, Red Hat, and Atlassian. Before that, he spent a decade working in public radio at the Canadian Broadcasting Corporation, where he was involved in their earliest podcasting efforts. He also hosts and produces the independent live event and podcast series Grown Ups Read Things They Wrote As Kids. The series has won several industry awards and has been downloaded over 10,000,000 times. Dan is a big-time data nerd, and with podcast analytics being so challenging to understand, this was exactly the type of conversation I was hoping to have. Dan and his team at Bumper have built an internal tool called the Bumper Dashboard that doesn't emphasize downloads, but verified listeners and consumption time. Full transcript and show notes Dan's Website / LinkedIn / Instagram *** RECOMMENDED NEXT EPISODE → #115: Jason Sew Hoy of Supercast – How and why to create a premium podcast subscription *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY

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In keeping with tradition, I spoke with Justin Moore at VidSummit 2024 about two major things. One is being a new parent and a creator. That's the first half of our conversation. The second half is all about a new product that I am building behind the scenes, so I think you're really going to enjoy it. Full transcript and show notes Signup for the Signature Product Waitlist Justin's Website / Twitter / Instagram / YouTube / TikTok *** RECOMMENDED NEXT EPISODE → #194: An honest conversation with my friend, Justin Moore (live from CEX) *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY