Podcasts about speak on podcasts

Mark Colgan is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years experience of B2B Sales, Marketing and Recruitment. Mark currently splits his time as Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarders and coaching 100's of SDR's through his Outbound Prospecting course via The Sales Impact Academy. He's a Techstars 18′ Alumni and a regular speaker within the B2B SaaS industry, his work has been published by SaaStock, Mailshake, Pipedrive, LeadSift, Lemlist, SugarCRM and Baremetrics to name a few. Mark currently lives and works from Lisbon, is addicted to travelling and exploring new cultures and places. You'll often hear him saying “por que no?” (why not?) to anything that sounds fun or gets the heart racing like wingwalking, skydiving and paramotoring. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Mark Colgan: Website: www.speakonpodcasts.com LinkedIn: https://www.linkedin.com/in/markcolganmarketing

This week's Misfit Entrepreneurs are Elliot and Dom Chapman. Elliot and Dom are brothers and Co-Founders of Chapman Capital. Through growth and strategic acquisitions, they have built a group of successful agencies across the UK and the US, including Speak On Podcasts, which is well known in the podcast world. Elliot has been running businesses since the age of 20 creating, building and growing a number of ventures and Dom's entrepreneurial journey began when he became head of innovation at Specsavers at the age of 19. Since 2019, Dominic has been involved in Chapman Capital, Social Chaps, Speak on Podcasts, FKC London, Low & Behold, and Agencyfinance.io. Elliot and Dom are building a thriving business empire spanning multiple continents and I thought it would be great to have them on to tell us how they are doing it. www.Chapman.capital To see the full show notes and Misfit 3 for this episode, go to www.MisfitEntrepreneur.com Show Sponsors: Simple Texting: Plans start at just $29 per month but as a Misfit listener, you can try SimpleTexting free for 14-days. And if you go to simpletexting.com/misfit you can get $100 worth of free credits when you sign up. 5 Minute Journal: www.MisfitEntrepreneur.com/Journal

In this episode of Confessions of a B2B Marketer, I'm joined by Mark Colgan of Yellow O. Mark shares the inside scoop on how he built, grew and sold Speak On Podcasts...

Mark Colgan is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years experience of B2B Sales, Marketing and Recruitment. Mark currently splits his time as Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarders and coaching 100's of SDR's through his Outbound Prospecting course via The Sales Impact Academy. He's a Techstars 18′ Alumni and a regular speaker within the B2B SaaS industry, his work has been published by SaaStock, Mailshake, Pipedrive, LeadSift, Lemlist, SugarCRM and Baremetrics to name a few. Mark currently lives and works from Lisbon, is addicted to travelling and exploring new cultures and places. You'll often hear him saying “por que no?” (why not?) to anything that sounds fun or gets the heart racing like wingwalking, skydiving and paramotoring. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Mark Colgan: Website: www.speakonpodcasts.com LinkedIn: https://www.linkedin.com/in/markcolganmarketing

Mark Colgan is the Co-Founder & CEO of Speak on Podcasts, a guest-podcast booking agency. He helps companies achieve MLG via proper, modern, non-spam marketing. Mark dons B2B buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/network/referrals/WOM/influencers via content/social/communities (tks to Marketing + Marketing's influence on peers) ✅learn about/try/buy vendors via peers and website (tks to Marketing) w/OPTION for Sales ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam, bribery via gift cards (Sales Development)

Getting interviewed on podcasts is just as impactful, if not more, as guest blogging was in 2015. You can drive tangible business impact through strategic outreach. This For this episode, we had Mark Colgan on the show, to talk about how to choose the right podcasts to speak on, how to reach out to their hosts, and the impact it can have on your business if you do this well. Mindsets: It's not just podcasts - think about how you can get your brand in front of the people you can help. Use your gut - if it feels like the right thing to do, then do it, even if you can't 100% attribute the success Focus on building relationships, rather than pitching. Podcasting is an evergreen play, and compounds over time. Skillsets: Research Who else is talking to my audience? Who else is selling the same or similar product? Who is selling a service or product adjacent to yours? Who is speaking at industry events? Where are your competitors speaking? Copywriting Deep personalization is the key, just like in sales outreach. Keep it short Be different Admin and follow-up. No different than tracking sales pipeline activity, you should be tracking your podcast outreach and follow-up activity. Set your speaker up for success Run a practice interview Have a clear CTA rehearsed Toolsets: ListenNotes SparkToro Airtable for tracking activity Separate domain for sending emails, just in case your outreach emails get flagged as spam Rephonic Results:Personalized outreach can get you get you an outreach reply rate as high as 70%. And actually being interviewed on podcasts can drive sales activity, especially if you are focusing on smaller niche podcasts for the exact audience you are looking to get in front of. Some sample results that Mark shared from his clients: Over 50% of new signups for a coaching client SaaS company closed their largest deals from the host themselves  Proofpoint's POV:We love podcasts here at Proofpoint. We have even created shows for a number of our clients. We also love being on other people's podcast - It's fun! That said, even I walked away with some new things to try after this conversation. It makes complete sense to treat your podcast outreach like you would high ticket sales outreach. Focus on building a relationship first. The rigor that Mark describes for doing the research, crafting the message and building a repeatable process is an absolute master class in how to do this, and we will definitely be implementing some of these lessons as we try to speak on more podcasts. A bit more about Mark:Mark is the second guest in a row who lives in Spain. He is a long-time sales leader, who actually used his cold outbound skills to cold pitch his girlfriend on Instagram. Watch till the end to hear the story. Helpful Links & Resources:Connect with Mark on https://www.linkedin.com/in/markcolganmarketing/  Connect with Mike & Gaby at Proofpoint: Mike's LinkedIn Profile: https://www.linkedin.com/in/mikegrinberg/ Gaby's LinkedIn Profile: https://www.linkedin.com/in/gabriellaisrael/ LinkedIn Company Profile: https://www.linkedin.com/company/proofpoint-marketing-llc Proofpoint YouTube Channel: http://bit.ly/ProofpointonYouTube Proofpoint Website: www.proofpoint.marketing

Getting interviewed on podcasts is just as impactful, if not more, as guest blogging was in 2015. You can drive tangible business impact through strategic outreach. This For this episode, we had Mark Colgan on the show, to talk about how to choose the right podcasts to speak on, how to reach out to their hosts, and the impact it can have on your business if you do this well. Mindsets: It's not just podcasts - think about how you can get your brand in front of the people you can help. Use your gut - if it feels like the right thing to do, then do it, even if you can't 100% attribute the success Focus on building relationships, rather than pitching. Podcasting is an evergreen play, and compounds over time. Skillsets: Research Who else is talking to my audience? Who else is selling the same or similar product? Who is selling a service or product adjacent to yours? Who is speaking at industry events? Where are your competitors speaking? Copywriting Deep personalization is the key, just like in sales outreach. Keep it short Be different Admin and follow-up. No different than tracking sales pipeline activity, you should be tracking your podcast outreach and follow-up activity. Set your speaker up for success Run a practice interview Have a clear CTA rehearsed Toolsets: ListenNotes SparkToro Airtable for tracking activity Separate domain for sending emails, just in case your outreach emails get flagged as spam Rephonic Results:Personalized outreach can get you get you an outreach reply rate as high as 70%. And actually being interviewed on podcasts can drive sales activity, especially if you are focusing on smaller niche podcasts for the exact audience you are looking to get in front of. Some sample results that Mark shared from his clients: Over 50% of new signups for a coaching client SaaS company closed their largest deals from the host themselves  Proofpoint's POV:We love podcasts here at Proofpoint. We have even created shows for a number of our clients. We also love being on other people's podcast - It's fun! That said, even I walked away with some new things to try after this conversation. It makes complete sense to treat your podcast outreach like you would high ticket sales outreach. Focus on building a relationship first. The rigor that Mark describes for doing the research, crafting the message and building a repeatable process is an absolute master class in how to do this, and we will definitely be implementing some of these lessons as we try to speak on more podcasts. A bit more about Mark:Mark is the second guest in a row who lives in Spain. He is a long-time sales leader, who actually used his cold outbound skills to cold pitch his girlfriend on Instagram. Watch till the end to hear the story. Helpful Links & Resources:Connect with Mark on https://www.linkedin.com/in/markcolganmarketing/  Connect with Mike & Gaby at Proofpoint: Mike's LinkedIn Profile: https://www.linkedin.com/in/mikegrinberg/ Gaby's LinkedIn Profile: https://www.linkedin.com/in/gabriellaisrael/ LinkedIn Company Profile: https://www.linkedin.com/company/proofpoint-marketing-llc Proofpoint YouTube Channel: http://bit.ly/ProofpointonYouTube Proofpoint Website: www.proofpoint.marketing

In this episode of Confessions Of A B2B Marketer, I'm joined by a podcast ninja and LinkedIn legend: Jakub Zajicek of Speak On Podcasts. We get Jakub's feedback on my recent podcast guesting campaign, get details on how Speak On Podcasts are growing and their plans for the future.

SO MUCH VALUE! I'm excited for you to learn from Jason Cercone why and how speaking on podcasts will grow your brand. “The best brands are the ones that tell a great story," - said Jason, and it's true!  Tune in to hear us share stories, laugh, and enjoy our conversation. You'll find out what Jason thinks would be the worst and the best speaker on a podcast. You'll know how to grow YOUR brand by being a guest. Jason Cercone is a creative professional, podcaster, and podcast guest marketer who helps professionals get the most of their podcast interviews and appearances. Contact him here: www.jasoncercone.com And get his FREE guide called 10 Tips For Becoming a Valuable, Fully Optimized Podcast Guest.   

"Be confident in the decisions that you're making with the information that you have at the time" - Mark Colgan.Mark Colgan is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years experience of in B2B sales, marketing, and recruitment.Mark currently splits his time as co-founder of Speak On Podcasts, mentoring B2B startups via GrowthMentor and ScaleWise, the Product Onboarders, and coaching 100's of SDR's through his Outbound Prospecting course via The Sales Impact Academy.He's a Techstars 18' Alumni and a regular speaker within the B2B SaaS industry. His work has been published by SaaStock, Mailshake, Pipedrive, LeadSift, Lemlist, SugarCRM, and Baremetrics to name a few.Mark currently lives and works from Lisbon is addicted to traveling and exploring new cultures in places. You'll often hear him saying "por que no?" why not to anything that sounds fun or gets the heart racing like wingwalking, skydiving, and paramotoring.Please enjoy! Click here to subscribe to The Sell My Business Podcast to save time and effort. SELECTED LINKS FOR THIS EPISODESpeak On Podcasts websiteThe Deep Wealth ExperienceFREE Deep Wealth eBook on Why You Suck At Selling Your Business And What You Can Do About It (Today)Book Your FREE Deep Wealth Strategy Call Did you enjoy this episode of The Sell My Business Podcast? Please leave a review. Reviews help me reach new listeners, grow the show, and continue to create content that you'll enjoy.Please click here to leave a review on The Sell My Business Podcast. This podcast is brought to you by Deep Wealth. Your liquidity event is the most important financial transaction of your life. You have one chance to get it right, and you better make it count. But unfortunately, up to 90% of liquidity events fail. Think about all that time, money and effort wasted. Of the "successful" liquidity events, most business owners leave 50% to over 100% of their deal value in the buyer's pocket and don't even know it.Our founders said "no" to a 7-figure offer and "yes" to a 9-figure offer less than two years later. Don't become a statistic and make the fatal mistake of believing that the skills that built your business are the same ones for your liquidity event. After all, how can you master something you've never done before? Are you leaving millions on the table? Learn how the 90-day Deep Wealth Experience and our 9-step roadmap helps you capture the maximum value for your liquidity event.  Click here to book your free exploratory strategy session.Enjoy the interview!

You want to be featured on top-rated podcasts? Start pitching yourself. Put yourself in the rooms you want to be in. Tune in as we break down what makes a good pitch and why you should not be afraid of rejection. Enjoyed the show? Don't forget to rate and review us wherever you get your podcasts + DM a screenshot of your review to @stephwharton_ on Instagram for a chance to win free coaching! Connect with Steph Instagram: instagram.com/stephwharton_ Website: stephwharton.com

Mark Colgan is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years experience of B2B Sales, Marketing and Recruitment. Mark currently splits his time as Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarders and coaching 100's of SDR's through his Outbound Prospecting and Cold Email Bootcamp course via The Sales Impact Academy. He's a Techstars 18′ Alumni and a regular speaker within the B2B SaaS industry, his work has been published by SaaStock, Mailshake, Pipedrive, LeadSift, Lemlist, SugarCRM and Baremetrics to name a few. Mark currently lives and works from Lisbon, is addicted to travelling and exploring new cultures and places. You'll often hear him saying “por que no?” (why not?) to anything that sounds fun or gets the heart racing like wingwalking, skydiving and paramotoring.   Most passionate about We are building an agency, which is completely remote. And we're in the podcasting world. We help people secure interviews on relevant podcasts so they can get their brand message out there and build awareness about that. Mark's career and story I studied marketing at university, but as part of my degree, we had to work for one year in a company. I actually got a job in recruitment and I did so well in that year that I was invited back to the company once I graduated. I spent the first two to three years of my career in recruitment, working for some of the largest recruitment companies. I started to teach myself digital marketing because it was all very new back then. I managed to get a role in a separate company as the first digital marketing person. So, I got very good at implementing CRMs and marketing automation, as well as a lot of the technology and putting that all together. I realized, once I was traveling, that I didn't really want to go back to a nine-to-five job. I enjoyed the freedom. And I enjoyed the ability to be able to travel and work from wherever I wanted. So, I set up my own consultancy, focusing on HubSpot CRM and marketing automation, all of the things I love building together – building things and putting them together. I managed to be invited to work for a company as their chief revenue officer, which meant essentially that I was looking after marketing sales, customer success, and product. In this case, the product was the service. I did that for just over a year which brings us up to June 2020, when I left that company to start speaking on podcasts. This is the agency that I currently focus and spend most of my time on now. Best advice for entrepreneurs I'll split my answer into two parts, but it's pretty much the same answer: Focus on the customer. What I mean by that is to really understand who it is that you are going to be working with. What are their problems and their challenges, and can you build a solution to help them overcome some of those challenges and problems? The second part is to then think about distribution. What I mean by distribution is how you can get in front of as many of those ideal customers, whom you've defined, as possible. The biggest, most critical failure with customers My most critical failure would be not focusing on the client delivery part of the business. It's one thing to market and sell to people. It's another thing to actually deliver on the promise that was sold. I've been in situations where I wasn't focusing on that because it wasn't really supposed to be part of my job, but then I noticed that a lot of customers were becoming unhappy after they started working with the company I was working for. Biggest success with customers At the company that I was working for at the time, we provided data for customers to use in their own sales process, so their outbound sales process, but they had very poor messaging or...

This is the future of cold outreach. Forget the sales engagement platforms that automatically send predictable email sequences. This is how I believe, you should be emailing cold prospects in 2022.This episode is super helpful for anyone who emails their prospects as part of their sales role.Jakub is the CMO and Co-Founder of Speak On Podcasts and today he joins me to talk about his process for creating excellent emails.Make sure you grab the link to his LinkedIn post where you can download the entire email guide. (Below)Impressively, Jakub has taught or systemized his team to get the same great response rates. So many times, we get to hear from someone who is killing it with a great outbound strategy BUT it doesn't lend itself to replication.The fact that Jakub has been able to help his team with the same results mean his system is trainable. Sales leaders you want this model.Warning, it's no shortcut, it's a process.Jakub: https://www.linkedin.com/in/jakubzajicek/Speak On Podcasts: https://speakonpodcasts.com/ Email guide:  https://www.linkedin.com/posts/jakubzajicek_save-this-stop-sending-shity-podcast-pitcehes-activity-6818215213293174784-hydd Mark: https://www.linkedin.com/in/mark-mcinnes/ http://markmc.co Book a 1 on 1: https://markmc.gumroad.com/ 

Podcasting has become an increasingly effective way to build brand and attract customers. An entrepreneur and revenue leader with a focus on podcast thought leadership, Colgan joined ITWC CMO Fawn Annan for an installment of CMO Talks.

To be successful with your content marketing strategy these days, it's essential that you create high quality content that your buyers really care about. Why? Well, that's exactly what this week's guest has joined us to discuss. In this episode, Mark Colgan talks about the tactics and techniques he uses to create content that buyers actually care about. He covers;Why it's so important to create content today that buyers care aboutWhere to get started with thisHow to maximise the value you get from what you produceHow to increase output given you might be constrained by time or budgetAn example of how Mark has used this technique to provide value and generate demand How to measure the success of a play like thisAnd so much more...Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.If you'd like to be a future guest on the Market Mentors podcast you can apply here.

If you want to drive consistent sales results you need sales playbooks. Relevant sales playbooks give your sales team the resources they need to move deals through the pipeline. Today we're going to talk about creating effective sales playbooks and how to add a marketing twist. Mark Colgan is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years of experience in B2B Sales, Marketing, and Recruitment.Mark currently splits his time as Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarders, and coaching 100's of SDRs through his Outbound Prospecting course via The Sales Impact Academy.Mark currently lives and works from Lisbon, is addicted to traveling and exploring new cultures and places. You'll often hear him saying “Por qué no?” (why not?) to anything that sounds fun or gets the heart racing like wing walking, skydiving, and paramotoring. Today's episode is brought to you by Convergo, a team helping entrepreneurial companies develop and implement revenue growth plans. If you want to accelerate your growth while building processes that allow the growth to be sustainable, you'll want to meet the team at Convergo. Just go to www.convergo.co to learn how other entrepreneurial companies are growing faster.

On this week's episode of NASP's Leads To Growth, our host Chris McCoy interviews Mark Colgan, co-founder, and CEO of Speak on Podcasts, the worlds leading podcast booking agency.  Mark shares his insights on why podcasts are the hottest growth medium in B2B and tech as well as how he has created a culture ready to grow and leverage this opportunity. Join the NASP community today by becoming a Free Member: CLICK HERE

EPISODE SUMMARYIn this episode of SaaS-Story in the Making, Matt Wolach and Mark Colgan talked about the importance of onboarding and making sure the most amount of website visitors start a trial. Colgan also shared his experiences on starting his podcast journey, what companies today are missing out on, and other things that can help B2B SaaS companies improve their onboarding process. Colgan is a co-founder and CEO of Speak On Podcasts and an onboarding specialist that helps B2B SaaS companies convert visitors into users. PODCAST-AT-A-GLANCEPodcast: SaaS-Story in the MakingEpisode: Episode No. 191, “How to Get More Leads into Your Free Trial”Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and InvestorGuest: Mark Colgan, co-founder, and CEO, of Speak On PodcastsTOP TIPS FROM THIS EPISODESpeak Up and Sell YourselfConsider your Buyer's Journey First Impression MattersEPISODE HIGHLIGHTSProviding ValueCommon Mistakes on Getting More Prospects to Sign UpReducing Sign Up Form FrictionTOP QUOTESMark Colgan[04:40] “People are looking and doing discovery before even reaching out to salespeople.”[05:01] ”It's not just about the interview and the recording like we're doing now. It's the relationship you can build with the host… establishing partnership opportunities with the podcast hosts that they're speaking to. It's just a great first step in a relationship.”[09:02] “As a founder, you've got a unique position-- you got two angles, automatically: domain expertise, and your story.”[14:11] “If a full-blown free trial isn't going to be possible, that's fine. But give them the experience of signing up, at least getting a little bit started, if possible at all.”[16:20] “When you're the founder and you're building your set, you know what the little icons mean-- you know that you're supposed to click over here. But a first-time user doesn't have all of that bias, and familiarity with a product.”[21:34] “The one that I get the most responsive support from, the one that's easiest to use, the one that gets me to my aha moment as quickly as possible, is likely to be the one that I'm going to go with if the pricing is right. Matt Wolach [05:37] “It can be even more powerful to be a guest on a show than starting your own, especially if your own show is a guest type of show… In that situation, the guest comes on and shares about their expertise. And the conversation goes around what they know.”[09:16] “Do not gate case studies. Those are some of the most powerful things in converting your prospects.” LEARN MORETo learn more about Mark Colgan and Speak On Podcasts, visit: https://www.markcolgan.co.uk/ & https://speakonpodcasts.com/ For Product Onboarders, visit: https://www.theproductonboarders.com/ You can also find Mark Colgan on LinkedIn at: https://pt.linkedin.com/in/markcolganmarketingFor more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.

Mark Colgan is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years experience of B2B Sales, Marketing and Recruitment. Mark currently splits his time as Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarders and coaching 100s of SDRs through his Outbound Prospecting and Cold Email Bootcamp course via The Sales Impact Academy. He's a Techstars 18 Alumni and a regular speaker within the B2B SaaS industry, his work has been published by SaaStock, Mailshake, Pipedrive, LeadSift, Lemlist, SugarCRM and Baremetrics, to name a few. Mark currently lives and works from Lisbon, is addicted to travelling and exploring new cultures and places. You'll often hear him saying por que no? (why not?) to anything that sounds fun or gets the heart racing like wingwalking, skydiving and paramotoring. What you'll learn about in this episode: Why Mark attributes his career success to his unique ability to match the right people with each other, and why he focused on the podcast thought leadership niche What opportunities Mark identified that pushed him to create his Speak On Podcasts business, and why it is a perfect fit for his talents How the outbreak of the global pandemic allowed the podcasting industry to explode in popularity and become an even more powerful marketing channel Mark describes the step-by-step process he and his agency take clients through to position them as ideal podcast guests and connect them with right fit hosts Why offering value for the audience and providing a unique perspective is the key to creating engaging podcast thought leadership content What research and screening process Mark and his team follow to identify podcasts that are the best fit for their clients Why it is crucial when appearing on a podcast to focus on being helpful to the audience and to avoid being too salesy Why it takes time, dedication and a lot of practice to become a great podcast guest, and why developing your storytelling skill is key How to reach out to podcast hosts through email to stand out and position yourself as a great guest that could bring value to their audiences Why a podcast episode is great cornerstone content that can be sliced and diced into smaller cobblestone content for other platforms Resources: Website: https://speakonpodcasts.com/ Book a call with Mark and his team: https://speakonpodcasts.com/strategy LinkedIn: www.linkedin.com/in/markcolganmarketing/ LinkedIn: www.linkedin.com/company/speak-on-podcasts/ Twitter: @MarkOnPodcasts

Time and People are the most precious asset your company has on the road to success or failure.  As leaders, It is our responsibility to protect the time of our team to ensure that projects are delivered on time. It is also our responsibility to put processes in place that ensure that the strongest people are in the right seat! Shouldn't each step of the interview process have a purpose and save time for everyone involved?   Yet Interviewing is the single point of failure in almost every company.  Too long.  Too short.  No clear direction. Or riddled with boobytraps that repel strong people from even engaging with your company!  Our guest today:  Andrew Bartlow, Founder & Managing Partner of Series B Consulting. Which helps businesses to articulate their people strategy and accelerate their growth while navigating rapid change. He also founded the People Leader Accelerator, which is the foremost development program for HR leaders at startups. Andrew Bartlow has 25 years of Human Resources and Talent Management experience at organizations across a wide spectrum of sizes, maturity stages, and industries. He is the co-author of “Scaling for Success: People Priorities for High Growth Organizations,”  Andrew has worked with clients like MasterClass and many others to help them overcome obstacles in a hyper-growth phase.  Today we discuss: Why your timing kills hires How to Time out your process in the most effective manner Challenge today? Filling roles with good people with less of an internal organization tax Too many interviews, too much time - I'm out Over emphasis on consensus, 10-12 people over multiple rounds Giant time drag on a company   People fall out  Offer to close rate 60% is not good! Why is this important to the company? Time - interview time takes away from productivity Rapid growth is usually essential. Time burns cash runway, employee time and goodwill, and competitors keep coming.  Efficiency matters - particularly at the early growth stages Don't let perfect be the enemy of good. Should be able to make rapid hire / no-hire decisions, and fair/reasonable separation decisions without months of agony.  “Hire slow and fire fast?” I'd suggest looking for a goldilocks zone on both. Take the time necessary, but not one minute more than what is net value-adding to do both.  Rick's Nuggets All that is needed is: Discovery Call Value Alignment Interviews  Working Session (skills) 10 business days max How do we solve the problem?  Start by clearly defining the roles that you want to fill Source candidates in a scalable way Expand the pool Employer branding @ Series A should get beyond friends & family network Hire a dedicated recruiter Need a screen / filter before the manager sees the candidate Passive candidate magnet Check for compensation expectations & role interest; initial assessment of required skills, knowledge, and experiences Goal is that ZERO candidates make it to the hiring manager who have out-of-bounds pay or role expectations, and all of those candidates moving forward have experiences that reasonably match the role   Manager vetting before meeting the team One and done interview process ~30 minutes 1on1 via video Confirm that the candidate is interested in the role and the comp budgeted - preclose the candidate Ask for references here! A candidate shouldn't come meet with a team until / unless the hiring manager is a strong advocate to hire them. Don't waste the broader team's time. Work Product Sample (optional - often good for technical roles, but rarely for G&A) Give a real problem - don't spend a lot of time coming up with hypotheticals, too many variations which will change Faster / easier / more accurate to work on a real problem. Just get an NDA. Related alternatives - Can review Github rather than request a project. Can conduct a live shared-screen working session. Can ask for examples of prior work that demonstrates a good fit for the role. LOTS of candidates drop out at the project stage. Don't let this become a barrier! Team Screen One and done over video, with multiple people involved Cultural (watermelon @ Gusto) interviews have a risk of being counterproductive. To be effective it should be structured, interviews have good training, and the traits assessed should be really clear AND ALIGNED with the future needs of the org. Danger of holding onto the past - what got you here, won't get you there.  Decision After the team screen, there should be a hire / no-hire decision. Lots of organizations get hung up comparing candidates, not sure what they are looking for. You need to fill jobs with good people and KEEP MOVING. A hiring manager / hiring team which isn't sure what they are looking for is the single largest waste of time and energy in the company-building process. Can have a calibration meeting. Maybe the recruiter supports it, but really, the hiring manager should own the decision and have the most energy around moving forward. Offer & Candidate Closing Rick's Nuggets Reverse engineer the time to hire and set timelines for each stage Set process before you define roles Train your people on “how you hire” Gain commitment from interviewers for excellence Key Takeaways -Value: Streamline your process. Fill jobs with less time from the team. May or may not fill the role in fewer days, but can reduce total hours committed by the group from 100+ to closer to 10. Yes, this requires a bit more ownership and potentially a little more time (per candidate) from the HM, but should dramatically reduce the overall time by the team. Guest Links: LinkedIn: https://www.linkedin.com/in/bartlow/ Company: https://www.seriesbconsulting.com/ Speak On Podcasts: https://speakonpodcasts.com/andrew-bartlow/ People Leader Accelerator: https://www.peopleleaderaccelerator.com/   This show is proudly sponsored by Criteria Corp: https://www.criteriacorp.com/

Welcome to Not Another Marketing Podcast where I'm talking to Mark Colgan, the Co-founder of Speak On Podcasts and a mentor of B2B Startups via GrowthMentor and ScaleWise. We're talking about B2B content marketing strategies & where to start.

Have you ever considered being a guest on podcasts?Well, maybe you should!Mark Colgan of Speak on Podcasts spills the tea about this amazing marketing strategy and you won't want to miss it!In this episode, you'll learn:• Why being on other peoples' podcasts is so beneficial• How to find podcasts to be on• How to introduce yourself to the podcaster and show your value• How to develop confidence to speak on podcasts• And so much more!But wait! There's more!Check out this amazing offer from Speak on Podcasts just for our listeners! They're offering you 3 relevant podcasts suggestions researched by their team within 48 hours PLUS video commentary on evaluating podcasts.If you liked this episode, please leave us a review on Apple Podcasts! 

Have a podcast.  Want to do one?  There's a number of benefits to hosting a podcast or being a guest on them.  Thought leadership.  Sharing on social and email.  Building trust of course due to your insights.   Today's guest is Mark Colgan, a podcast marketing consultancy, Speak On Podcasts, as well as an outbound/sales expert for SaaS companies.  We have engaging conversion on podcast strategy and marketing them.  Give a listen!  

Mark Colgan is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years of experience in B2B sales, marketing, and recruitment. Mark currently splits his time as Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarders, and coaching 100's of SDR's through his Outbound Prospecting course via The Sales Impact Academy. In this episode, Mark shares his insights around the best ways to create an omnichannel customer experience and how to boost growth with it. Insights he shares include: Unique challenges in selling a SaaS solutionDo you need to first need to identify your metrics or do you need to establish a sales process firstIs there a space for podcasts in the initial part of the sales processWhat should a business keep in mind when looking at potentially starting up a podcastMark's thoughts on what the objective behind creating a podcast should beHow to maximize the discoverability of podcastsThe best ways to build a strong relationship with a podcast guestWhy Mark takes issue with how most businesses go about qualifying leadsA counterintuitive take on establishing ROI for a podcastHow to discover your customers journey in order to be able to come alongside themHow to leverage content from non-competing industriesHow Mark understands and derives insights from customer journeysMark's approach to referral marketingThe best way to measure a great customer experienceand much much more...

Today's Getting Real episode is all podcast guest booking, when it makes sense to start a podcast, and of course, it highlights this entrepreneur's journey, how he got into this space, and some of his challenges. Mark Colgan is an Entrepreneur and Revenue Leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years' experience in B2B Sales, Marketing, and Recruitment. Mark started his career in a sales role and grew his career path into interviewing candidates and pitching them to open roles as a recruitment consultant. Mark grew up in a very traditional household and was determined to follow the same path. After a few years in corporate, Mark decided to take a leap year, but by luck or fate, people were still knocking on his door asking him for work. He discovered that he could do exactly what he was doing before, just remotely, with fewer hours, and for more money. It's been a dream ever since. Mark shares a little bit about his business model and why he's different. When it comes to podcast guest booking agencies, Mark sees his clients as an extension of their brand, so it's important that they get the pitch right. Bill agrees, he gets cold pitches all the time and rarely accepts because it's not on brand with his podcast. The value in the service he provides is in the human touch and providing a relative service for both the podcast host and the guest speaker. There are a million podcasts out there. Bill believes it's important to be a guest on a hundred podcasts first before creating your own show.   Interview Links: Markcolgan.co.uk Mark on LinkedIn Sponsored by: Eonetwork.org & Bit.ly/clariontech   Resources: Scaling Up Workshop: Interested in attending one of our workshops? We have a few $100 discounts for our loyal podcast listeners!Scaling Up for Business Growth Workshop: Take the first step to mastering the Rockefeller Habits by attending one of our workshops. Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.) Bill on YouTube   Did you enjoy today's episode? If so, then head over to iTunes and leave a review. Help other business leaders discover the Scaling Up Business Podcast so they, too, can benefit from the ideas shared in these podcasts.   Scaling Up is the best-selling book by Verne Harnish and our team for Gazelles Coaching, on how the fastest-growing companies succeed where so many others fail. My name is Bill Gallagher, host of the Scaling Up Business Podcast and a leading Gazelles Coach. Gazelles is the term we use for fast-growing companies.   We help leadership teams with 4 Decisions around People, Strategy, Execution, and Cash so that they can Scale Up successfully and beat the odds of business growth success. Scaling Up for Gazelles companies is based on the Rockefeller Habits 2.0 (from Verne's original best-selling business book, Mastering the Rockefeller Habits).  

In this episode of Leaders of B2B Mark Colgan, Co-founder & CRO of Speak On Podcasts, a podcast guest booking service, shares the globally remote company's journey to success—despite it not even being in existence a year ago! Today the business already boasts 16 employees.It's a conversation filled with valuable information for any entrepreneur; topics include:How the company came about.Types of companies that most benefit from podcasting as a growth strategy.Advice for those who appear on podcasts.Is there such a thing as sharing too much? What about if someone wants to copy your “secret sauce”?What works best to acquire new clients in this particular area?Time management when you're doing a lot.Recruiting, skill sets, and the processes that weed out the wrong types of candidates.Suggested podcast guest process to maintain quality.Expanding service offerings.Building a network of connections.Colgan says, “Relevancy, timing, and personalization is what's key to keeping marketing outreach volumes low, with a high response rate.”Resources Mentioned:LinkedInNetflixLead CookieNational Health ServiceFacebookLoomSlackOne Tree Planted This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

Do you need to prepare to be on a podcast? And if preparation is a good idea, where can you get help? In this episode of Recorded Content, Mark Colgan, the Co-Founder of Speak on Podcasts, provides some insights on how to make appearances on podcasts to build credibility in your industry. Being a perfect (podcast) guest is not a matter of pure talent. Instead, your success as a podcast guest is based on your ability to leverage your strengths and work on your weaknesses. In this interview, hear why it is essential to build a relationship with a podcast host and understand the types of information you should cover when making an appearance. Here's a further breakdown of what Mark covers in this episode:The importance of being featured on podcasts How to get featured as a guest on podcasts related to your industryWhy it's essential to diversify from hosting your podcasts and appearing as a guest on other shows

Podcasting is one of the best ways to grow your audience, attract inbound leads, and share a message or thoughts with people around the world. Is your company creating podcasts?  A Thought Leader, Mentor, Entrepreneur, Podcaster, Co-founder and CRO at Speak On Podcasts, Mark Colgan, chats about the world of podcasting and why businesses should be utilizing this type of content.   Takeaways: One podcast interview can turn into evergreen content for all different platforms including your newsletter. It is all about the relevancy of the topic for your audience. Podcasts are a great way to chat with other thought leaders and corner the market without leaving your home. In general, they are free and can be recorded virtually. Podcasting is great for building a brand and serving a community, whereas, ads interrupt. When you have people listening to a podcast they are saying, “I am here to listen and I am here to learn.” “My sales strategy is not to sell. It's actually to build a relationship with somebody. Have a conversation with somebody that leaves them with two things: Mark knows his stuff and I would quite like to go for a beer with Mark if he was ever in my city or town.” ~Mark Podcasts are one of the best ways to learn about what is happening right now. First learn the theory from books and then listen to podcasts for the tactics and what's working right now.  Career Advice: Create an ecosystem around you. Build that value network around yourself sooner.   Links: LinkedIn: https://www.linkedin.com/in/markcolganmarketing/ Twitter: https://twitter.com/MarkPColgan Speak On Podcasts: https://speakonpodcasts.com   Busted Myths: There is a misconception about podcast audience size. Your ideal audience would be more niche and targeted rather than a broader audience. Think of relevancy rather than size. Podcasting is a brand building activity. It is not necessarily a demand or lead generation strategy.   Ways to Tune In: iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube - Full video - https://youtu.be/uI_IrldIfoA

In this episode, Mark Colgan, Co-Founder & CRO of Speak On Podcasts, shares his 10 years experience in outbound sales  Mark previously ran a team of 100 outbound prospectors, he's a coach for sales impact academy, startup advisor and mentor and he now runs an agency called speak on podcasts.   The conversation is a deep dive into how SaaS companies can approach outbound Sales.   We cover, Having the right mindset & intention Defining your ICP & Personas Prospecting Using triggers to focus on prospects that are more likely to convertPreparing your dataOutreach and how to leverage the  best channelsHow to approach messaging.The advantages of starting your own podcast

Mark Colgan knows a good match when he sees one. As co-founder and CRO of Speak On Podcasts, he channels his impressive sales and recruitment experience into securing podcast interviews to help his clients fuel their reputations. Join Mark and Shaheen Samavati in today's episode of The Content Mix to learn more about the benefits of podcast guesting and his approach when it comes to generating higher-quality leads.  Pro tip: Find the right balance between gated and ungated content!

My guest today is young entrepreneur from my home country of Czech republic. In his short career he's had so far, over the last 4 years he's co-founded 2 great mobile apps, one that helps people to share their skills and another which helps podcasters to grow audience. In his most recent venture he co-founded mid last year is a podcast guest booking agency 'Speak on podcasts'. We talk about entrepreneur journey and lessons he has learned, resilience, discipline and what doing the uncomfortable intentionally means for him and how it can help you be more successful at what you do too. Speak On Podcasts is a podcast relations agency helping people to get booked on podcasts your target audience listens to. As a part of their hands-off process, they can help you: Pick your ideal audience Identify the topics you can cover Craft your compelling podcast call-to-action Build your speaker's website Write hyper-personalized email introductions Get you booked on podcasts Create content for you and much more... Interested to work with Jakub? http://bit.ly/successinspired_speakonpodcasts (Click here) https://bit.ly/37UbQFP (Add Jakub on LinkedIn) if you want to chat about anything we've discussed on today's episode or if you want grow your brand through appearing on other people's podcasts http://bit.ly/successinspired_speakonpodcasts (click here) Links:https://bit.ly/37UbQFP (Jakub Zajicek on LinkedIn) https://bit.ly/2P8eCk4 (Jakub Zajicek on Instagram) http://bit.ly/3qYlrmk (Jakub Zajicek on Facebook) http://bit.ly/successinspired_speakonpodcasts (Speak on Podcasts) (If you're serious about becoming a thought leader in your niche) Highlights:(00:00:23) - Introduction of today's guest Jakub Zajicek (00:01:51) - The beginning of Jakub's entrepreneurial journey (00:04:14) - Talking briefly about cool opportunities in the podcasting space (00:06:43) - Scaling a growing business and it's associated challenges like employee recruitment & leadership. (00:13:55) - Power of LinkedIn, cool strategies for networking, building your audience & business opportunities. (00:19:31) - We talk about Clubhouse, what it is and why should you know about it? (00:22:06) - Wheel of life as a tool for goal setting (00:24:50) - Jakub's story of finding love by doing the uncomfortable (00:31:13) - Jakub's process / way to achieving goals and becoming more disciplined (00:40:58) - Some important take away points - message to you the listener (00:49:16) - Interested to be featured on a podcast? Get it touch with Jakub (00:53:53) - Sharing my own story of doing the uncomfortable Motivational Quote from this episode"It all boils down to doing the uncomfortable stuff.In any area where you're not satisfied with. It will hurt. Initially, there will be some friction, It won't go smoothly, but that's how you know, that you're progressing "(Jakub Zajicek) Subscribe to Success Inspired Newsletter:Subscribe to Success Inspired Newsletter list to get regular picks on latest episodes, book recommendations, inspirational stories & tips to help you be more successful  https://forms.aweber.com/form/16/1748098216.htm (by clicking here)  Listen Success Inspired On Your Favourite Platform:https://bit.ly/successinspired_official (Listen on Success Inspired Podcast Official)  https://bit.ly/successinspiredpodcast (Listen on Apple Podcasts) https://bit.ly/successinspiredpodcast_spotify (Listen on Spotify) https://bit.ly/successinspiredpodcast_stitcher (Listen on Stitcher) https://bit.ly/successinspiredpodcast_google (Listen on Google Podcasts) https://bit.ly/successinspiredpodcast_overcast (Listen on Overcast) https://bit.ly/successinspiredpodcast_pocketcasts (Listen on Pocket Casts) Support This Show:Rate on https://www.podchaser.com/podcasts/success-inspired-1177780 (Podchaser) Rate & Review on https://bit.ly/successinspiredpodcast...

In this podcast episode, Mark Colgan, Co-founder & CRO on "Speak On Podcasts" shares his ideas on how you can succeed with your outbound marketing.   If you want to know more or get in touch with Mark, you find more information in the links below: https://www.linkedin.com/in/markcolganmarketing/?originalSubdomain=uk https://speakonpodcasts.com/contact/

This episode is sponsored by Onboard, a customer onboarding software that helps you automate, optimize, and create the perfect journey for every customer.Be sure to check out onboard.io, where they're currently looking for early beta customers and the founders will work directly with you to help improve your onboarding process! Go to: https://www.onboard.io/ (Onboard.io) Mark is the Co-Founder & CEO of Speak on Podcasts, which is an Outbound Prospecting Coach at the  Sales Impact Academy,  CRO at Task Drive, a B2B SaaS Revenue Growth Consultant at Yello O & Mentor at Growth Mentor. By  day Mark works with B2B companies to increase revenue by helping them with their Lead Generation and Data Enrichment strategies & by night he helps B2B SaaS companies scale revenue with their Sales & Marketing Automation and Customer Journey Optimisation.. Revenue Generation is Mark's brain default state and his personal mantra is to give without expecting anything in return. During this interview we cover: 00:00 - Reduce User Churn with Onboard.io (A word from the Sponsor) 01:19 -  Intro  02:34 - Mark's Background (From Prospectin to B2B Revenue Growth) 07:34 - Channels for Building a Predictable and Scalable Outbound System 08:51 - How to Source Leads who are More Likely to Buy or Convert 11:04 - Key Metrics to Look at to Keep the Pipeline Flowing  14:40 -  How to Invest on Acquiring the first &  Right Customers  17:09  - How to Better Build the Customer Profile for Higher Success in Positive Responses 18:56 -  If you Create Content, Customers Will Come? 20:48 - What's the Story Behind Launching Speak on Podcasts? 23:03 -  Why You, as a SaaS Founder or Marketer, Should Launch a Podcast 35:02 - How Should We Be Thinking About Lead Generation Through Podcasting as a Marketing Channel 37:58 - Mark's Top Marketing/Sales Stack Tools  39:31 Get In Touch With Mark Mentions: https://blog.close.com/5-myths-about-saas-sales-you-probably-believe/ (5 Myths About SaaS Sales Founders Usually Believe) https://www.google.com/search?client=safari&rls=en&q=Speak+On+Podcasts&ie=UTF-8&oe=UTF-8 (Speak On Podcasts) Terms: https://en.wikipedia.org/wiki/Customer_lifetime_value (LTV) https://en.wikipedia.org/wiki/Customer_acquisition_cost (CAC) https://blog.hubspot.com/customers/ideal-customer-profiles-and-buyer-personas-are-they-different (ICP & User Persona) People: https://www.linkedin.com/in/dskok/ (David Skok) https://www.linkedin.com/in/orengreen/?originalSubdomain=uk (Oren Green) https://www.linkedin.com/in/randfishkin/ (Rand Fishkin) https://www.linkedin.com/in/tomhuntio/ (Tom Hunt) Companies: Task Drive https://www.convertflow.com/ (Convert Flow) https://zapier.com/?utm_source=google&utm_medium=cpc&utm_campaign=gaw-row-nua-search-trademark-brand_exact&utm_adgroup=brand-misspelling&utm_term=zappier&utm_content=_pcrid_446258242264_pkw_zappier_pmt_e_pdv_c_slid__pgrid_93034149789_ptaid_aud-884433608118%3Akwd-372858063527_&gclid=Cj0KCQjws536BRDTARIsANeUZ5-MMoWaxFtbPmanvHsTR7uVjRNub-5A28YSMcfgksLghKp3EtNSANkaAg1xEALw_wcB (Zapier) https://feedly.com/i/welcome (Feedly) Get in touch with Mark: https://www.linkedin.com/in/markcolganmarketing/?originalSubdomain=uk (Mark's Linkedin) Tag us & follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) Instagram: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)