POPULARITY
6 episodes with mark colgan
2 episodes with mark colgan
2 episodes with mark colgan
3 episodes with mark colgan
2 episodes with mark colgan
2 episodes with mark colgan
List building is the most underrated outbound skill. And it's becoming more and more important as AI and automation become more adopted.Listen and learn where most reps go wrong when list building, and 3 extremely effective ways to build hyper-targeted prospecting lists.As a bonus, you'll also learn how to do it for cheap (or even free) so you don't have to break the bank!You'll Learn:Where most people go wrong when list-buildingThe top 3 list-building strategiesHow to build effective lists for free or cheapThe Speakers: Jed Mahrle, Mark Colgan and Max MitchamIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Zoominfo, Aligned and RB2BLooking to up your sales skills?Sales Training for YOU: Use code SELLBETTER to save $200 off your yearly membershipSales Training for your TEAM
It's going to keep getting harder to get leads, as a B2B business (unless you learn this)The game has changed a TON these last 6-12 months. What used to work with outreach, doesn't anymore.And tomorrow, you're going to learn exactly how to win in this new landscape.As well as how to create high-converting cold email campaigns that fill your pipeline with unlimited leads...no matter how saturated your industry is.Join me for an expert interview tomorrow where my buddy Mark Colgan comes on to discuss these changes...And reveal his new "Trigger-based outbound" strategy that I believe is the future of outbound.
This episode of the Sales Development Podcast, hosted by David Dulany and featuring expert guest Mark Colgan, delves into the intricate world of outbound sales strategies for B2B SaaS companies. The discussion centers on overcoming common pitfalls that many companies face when their outbound efforts yield diminishing returns. Mark breaks down his two-phase approach to revitalizing outbound campaigns, beginning with refining messaging to better address potential clients' pain points and moving towards leveraging intent data and trigger events to target prospects more effectively. The podcast offers a deep dive into identifying and utilizing signals and triggers that predict buyer readiness, thereby enhancing the precision of outbound campaigns. Through real-world examples and practical advice, the episode provides listeners with actionable insights into optimizing their sales processes, from redefining Ideal Customer Profiles (ICPs) to integrating new technologies into existing sales stacks. The podcast is an essential resource for sales professionals aiming to boost their outbound effectiveness and drive sustained revenue growth.
Mark Colgan is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years experience of B2B Sales, Marketing and Recruitment. Mark currently splits his time as Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarders and coaching 100's of SDR's through his Outbound Prospecting course via The Sales Impact Academy. He's a Techstars 18′ Alumni and a regular speaker within the B2B SaaS industry, his work has been published by SaaStock, Mailshake, Pipedrive, LeadSift, Lemlist, SugarCRM and Baremetrics to name a few. Mark currently lives and works from Lisbon, is addicted to travelling and exploring new cultures and places. You'll often hear him saying “por que no?” (why not?) to anything that sounds fun or gets the heart racing like wingwalking, skydiving and paramotoring. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Mark Colgan: Website: www.speakonpodcasts.com LinkedIn: https://www.linkedin.com/in/markcolganmarketing
In this episode of the Interesting B2B Marketers podcast, Steve Goldhaber talks with Mark Colgan, a seasoned B2B sales and marketing professional with 14 years of experience. They delve into Colgan's professional journey from recruiting to co-founding a 20-person PR agency, exploring his hands-on experience in digital marketing and revenue leadership roles. Colgan reveals his unique approach to leveraging thought leadership to initiate meaningful conversations with potential customers. He discusses how his strategies of interviewing those involved with Series A funding and using the generated content to reach out to companies have resulted in increased engagement and conversions. Further, they discuss the potential of podcasts as a platform for reaching targeted audiences and fostering genuine relationships, including tips for identifying suitable podcasts and how being a guest can boost business opportunities. The episode provides a comprehensive look at the evolving landscape of marketing strategies, the importance of understanding your audience, and the value of authenticity in marketing.Connect with Mark Colgan and Steve Goldhaber on LinkedIn.
In this episode of Confessions of a B2B Marketer, I'm joined by Mark Colgan of Yellow O. Mark shares the inside scoop on how he built, grew and sold Speak On Podcasts...
Mark Colgan is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years experience of B2B Sales, Marketing and Recruitment. Mark currently splits his time as Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarders and coaching 100's of SDR's through his Outbound Prospecting course via The Sales Impact Academy. He's a Techstars 18′ Alumni and a regular speaker within the B2B SaaS industry, his work has been published by SaaStock, Mailshake, Pipedrive, LeadSift, Lemlist, SugarCRM and Baremetrics to name a few. Mark currently lives and works from Lisbon, is addicted to travelling and exploring new cultures and places. You'll often hear him saying “por que no?” (why not?) to anything that sounds fun or gets the heart racing like wingwalking, skydiving and paramotoring. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Mark Colgan: Website: www.speakonpodcasts.com LinkedIn: https://www.linkedin.com/in/markcolganmarketing
Our host Bryan Whittington is joined by Lord Mark Colgan. Bryan and Mark take a deep dive into How to Leverage Being a Podcast Guest for Business Development. This is Part 5. Connect with Mark: https://www.linkedin.com/in/markcolganmarketing/ Connect with Bryan: https://www.linkedin.com/in/brywhittington/ ebsGrowth Resources: Evaluate Your Sales Team's Ability to Grow: https://ebsgrowth.com/self-evaluation-form/ Blogs: https://ebsgrowth.com/category/blog-articles/ Podcasts: https://ebsgrowth.com/podcast/
Our host Bryan Whittington is joined by Lord Mark Colgan. Bryan and Mark take a deep dive into How to Leverage Being a Podcast Guest for Business Development. This is Part 4. Connect with Mark: https://www.linkedin.com/in/markcolganmarketing/ Connect with Bryan: https://www.linkedin.com/in/brywhittington/ ebsGrowth Resources: Evaluate Your Sales Team's Ability to Grow: https://ebsgrowth.com/self-evaluation-form/ Blogs: https://ebsgrowth.com/category/blog-articles/ Podcasts: https://ebsgrowth.com/podcast/
Our host Bryan Whittington is joined by Lord Mark Colgan. Bryan and Mark take a deep dive into How to Leverage Being a Podcast Guest for Business Development. This is Part 3. Connect with Mark: https://www.linkedin.com/in/markcolganmarketing/ Connect with Bryan: https://www.linkedin.com/in/brywhittington/ ebsGrowth Resources: Evaluate Your Sales Team's Ability to Grow: https://ebsgrowth.com/self-evaluation-form/ Blogs: https://ebsgrowth.com/category/blog-articles/ Podcasts: https://ebsgrowth.com/podcast/
Our host Bryan Whittington is joined by Lord Mark Colgan. Bryan and Mark take a deep dive into How to Leverage Being a Podcast Guest for Business Development. This is Part 2. Connect with Mark: https://www.linkedin.com/in/markcolganmarketing/ Connect with Bryan: https://www.linkedin.com/in/brywhittington/ ebsGrowth Resources: Evaluate Your Sales Team's Ability to Grow: https://ebsgrowth.com/self-evaluation-form/ Blogs: https://ebsgrowth.com/category/blog-articles/ Podcasts: https://ebsgrowth.com/podcast/
Our host Bryan Whittington is joined by Lord Mark Colgan. Bryan and Mark take a deep dive into How to Leverage Being a Podcast Guest for Business Development. This is the Full Episode. Connect with Mark: https://www.linkedin.com/in/markcolganmarketing/ Connect with Bryan: https://www.linkedin.com/in/brywhittington/ ebsGrowth Resources: Evaluate Your Sales Team's Ability to Grow: https://ebsgrowth.com/self-evaluation-form/ Blogs: https://ebsgrowth.com/category/blog-articles/ Podcasts: https://ebsgrowth.com/podcast/
Our host Bryan Whittington is joined by Lord Mark Colgan. Bryan and Mark take a deep dive into How to Leverage Being a Podcast Guest for Business Development. This is Part 1. Connect with Mark: https://www.linkedin.com/in/markcolganmarketing/ Connect with Bryan: https://www.linkedin.com/in/brywhittington/ ebsGrowth Resources: Evaluate Your Sales Team's Ability to Grow: https://ebsgrowth.com/self-evaluation-form/ Blogs: https://ebsgrowth.com/category/blog-articles/ Podcasts: https://ebsgrowth.com/podcast/
Mark Colgan is the Co-Founder & CEO of Speak on Podcasts, a guest-podcast booking agency. He helps companies achieve MLG via proper, modern, non-spam marketing. Mark dons B2B buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/network/referrals/WOM/influencers via content/social/communities (tks to Marketing + Marketing's influence on peers) ✅learn about/try/buy vendors via peers and website (tks to Marketing) w/OPTION for Sales ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam, bribery via gift cards (Sales Development)
Getting interviewed on podcasts is just as impactful, if not more, as guest blogging was in 2015. You can drive tangible business impact through strategic outreach. This For this episode, we had Mark Colgan on the show, to talk about how to choose the right podcasts to speak on, how to reach out to their hosts, and the impact it can have on your business if you do this well. Mindsets: It's not just podcasts - think about how you can get your brand in front of the people you can help. Use your gut - if it feels like the right thing to do, then do it, even if you can't 100% attribute the success Focus on building relationships, rather than pitching. Podcasting is an evergreen play, and compounds over time. Skillsets: Research Who else is talking to my audience? Who else is selling the same or similar product? Who is selling a service or product adjacent to yours? Who is speaking at industry events? Where are your competitors speaking? Copywriting Deep personalization is the key, just like in sales outreach. Keep it short Be different Admin and follow-up. No different than tracking sales pipeline activity, you should be tracking your podcast outreach and follow-up activity. Set your speaker up for success Run a practice interview Have a clear CTA rehearsed Toolsets: ListenNotes SparkToro Airtable for tracking activity Separate domain for sending emails, just in case your outreach emails get flagged as spam Rephonic Results:Personalized outreach can get you get you an outreach reply rate as high as 70%. And actually being interviewed on podcasts can drive sales activity, especially if you are focusing on smaller niche podcasts for the exact audience you are looking to get in front of. Some sample results that Mark shared from his clients: Over 50% of new signups for a coaching client SaaS company closed their largest deals from the host themselves Proofpoint's POV:We love podcasts here at Proofpoint. We have even created shows for a number of our clients. We also love being on other people's podcast - It's fun! That said, even I walked away with some new things to try after this conversation. It makes complete sense to treat your podcast outreach like you would high ticket sales outreach. Focus on building a relationship first. The rigor that Mark describes for doing the research, crafting the message and building a repeatable process is an absolute master class in how to do this, and we will definitely be implementing some of these lessons as we try to speak on more podcasts. A bit more about Mark:Mark is the second guest in a row who lives in Spain. He is a long-time sales leader, who actually used his cold outbound skills to cold pitch his girlfriend on Instagram. Watch till the end to hear the story. Helpful Links & Resources:Connect with Mark on https://www.linkedin.com/in/markcolganmarketing/ Connect with Mike & Gaby at Proofpoint: Mike's LinkedIn Profile: https://www.linkedin.com/in/mikegrinberg/ Gaby's LinkedIn Profile: https://www.linkedin.com/in/gabriellaisrael/ LinkedIn Company Profile: https://www.linkedin.com/company/proofpoint-marketing-llc Proofpoint YouTube Channel: http://bit.ly/ProofpointonYouTube Proofpoint Website: www.proofpoint.marketing
Getting interviewed on podcasts is just as impactful, if not more, as guest blogging was in 2015. You can drive tangible business impact through strategic outreach. This For this episode, we had Mark Colgan on the show, to talk about how to choose the right podcasts to speak on, how to reach out to their hosts, and the impact it can have on your business if you do this well. Mindsets: It's not just podcasts - think about how you can get your brand in front of the people you can help. Use your gut - if it feels like the right thing to do, then do it, even if you can't 100% attribute the success Focus on building relationships, rather than pitching. Podcasting is an evergreen play, and compounds over time. Skillsets: Research Who else is talking to my audience? Who else is selling the same or similar product? Who is selling a service or product adjacent to yours? Who is speaking at industry events? Where are your competitors speaking? Copywriting Deep personalization is the key, just like in sales outreach. Keep it short Be different Admin and follow-up. No different than tracking sales pipeline activity, you should be tracking your podcast outreach and follow-up activity. Set your speaker up for success Run a practice interview Have a clear CTA rehearsed Toolsets: ListenNotes SparkToro Airtable for tracking activity Separate domain for sending emails, just in case your outreach emails get flagged as spam Rephonic Results:Personalized outreach can get you get you an outreach reply rate as high as 70%. And actually being interviewed on podcasts can drive sales activity, especially if you are focusing on smaller niche podcasts for the exact audience you are looking to get in front of. Some sample results that Mark shared from his clients: Over 50% of new signups for a coaching client SaaS company closed their largest deals from the host themselves Proofpoint's POV:We love podcasts here at Proofpoint. We have even created shows for a number of our clients. We also love being on other people's podcast - It's fun! That said, even I walked away with some new things to try after this conversation. It makes complete sense to treat your podcast outreach like you would high ticket sales outreach. Focus on building a relationship first. The rigor that Mark describes for doing the research, crafting the message and building a repeatable process is an absolute master class in how to do this, and we will definitely be implementing some of these lessons as we try to speak on more podcasts. A bit more about Mark:Mark is the second guest in a row who lives in Spain. He is a long-time sales leader, who actually used his cold outbound skills to cold pitch his girlfriend on Instagram. Watch till the end to hear the story. Helpful Links & Resources:Connect with Mark on https://www.linkedin.com/in/markcolganmarketing/ Connect with Mike & Gaby at Proofpoint: Mike's LinkedIn Profile: https://www.linkedin.com/in/mikegrinberg/ Gaby's LinkedIn Profile: https://www.linkedin.com/in/gabriellaisrael/ LinkedIn Company Profile: https://www.linkedin.com/company/proofpoint-marketing-llc Proofpoint YouTube Channel: http://bit.ly/ProofpointonYouTube Proofpoint Website: www.proofpoint.marketing
Mark Colgan is a founding partner of Montage Wealth Management, a financial planning firm focused on creating strategies for saving and spending. With over 29 years of experience as a certified financial planner, Mark is passionate about orchestrating financial plans that help clients live a fulfilled life. Before founding Montage Wealth Management, Mark served as an investment consultant for McDonald Investments. Mark graduated from Rochester Institute of Technology, where he earned his Bachelor's degree in Finance. Mark joins us today to discuss how financial planners and advisors help bereaved clients navigate difficult times. He details his journey to becoming a financial advisor and explains how business acquisitions and referrals from satisfied clients grew Mark's firm. He describes why he's passionate about helping bereaved clients take the next steps in their financial and personal lives. Mark also explains why death can be a difficult topic—even for financial professionals—and offers advice on how advisors can communicate to their grieving clients. “The topic of death is a mystery to us financial planners as it is to others. Still, you can help clients avoid some missteps or uncover some opportunities they hadn't even known about.” - Mark Colgan This week on The Model FA Podcast: Mark's background and how he began his career in business His road to establishing himself as an independent financial advisor How his business development strategies have changed since starting his firm The importance of picking a niche and focusing on it Why Mark is passionate about helping bereaved clients When to meet with a financial advisor after bereavement What inspired Mark to write Death's Red Tape How advisors can help bereaved clients prevent identity theft and other crimes Resources Mentioned: Book: No Longer Awkward: Communicating with Clients Through the Toughest Times of Life by Amy Florian Book: How to Win Friends & Influence People by Dale Carnegie Our Favorite Quotes: “Showing that you care about the client is what makes them feel special.” - David DeCelle “Focusing on a niche doesn't only help your marketing and collateral—it also helps you build a scalable service model.” - David DeCelle “The best way to get referrals is to overly impress your existing clients so they start bragging about you.” - Mark Colgan Connect with Mark Colgan: Montage Wealth Management Book: Death's Red Tape: Your Guide for Navigating Legal, Financial, and Personal Transitions When a Partner Dies Montage Wealth Management on LinkedIn Montage Wealth Management on Facebook Mark Colgan on LinkedIn About the Model FA Podcast The Model FA podcast is a show for fiduciary financial advisors. In each episode, our host David DeCelle sits down with industry experts, strategic thinkers, and advisors to explore what it takes to build a successful practice — and have an abundant life in the process. We believe in continuous learning, tactical advice, and strategies that work — no “gotchas” or BS. Join us to hear stories from successful financial advisors, get actionable ideas from experts, and re-discover your drive to build the practice of your dreams. Did you like this conversation? Then leave us a rating and a review in whatever podcast player you use. We would love your feedback, and your ratings help us reach more advisors with ideas for growing their practices, attracting great clients, and achieving a better quality of life. While you are there, feel free to share your ideas about future podcast guests or topics you'd love to see covered. Our Team: President of Model FA, David DeCelle If you like this podcast, you will love our community! Join the Model FA Community on Facebook to connect with like-minded advisors and share the day-to-day challenges and wins of running a growing financial services firm.
Mark Colgan is a Techstars 18′ Alumni, 6-figure agency owner, B2B SaaS growth marketer, sales coach, MarTech geek and startup mentor. Mentioned in This Episode Sales Impact Academy Speak on Podcasts Mark's LinkedIn What you will learn: Mark's story (3:01) Sales prospecting platforms Using prospecting tools as a small business (5:11) Successful sales prospecting strategies (7:31) Learn from your customers How to gather data (9:36) Writing a valuable piece of content Networking via LinkedIn Establishing the pain points (17:09) The future of outbound marketing (19:44) How to stay on top of the game Mark's business strategy (23:56) Get in touch with Mark (25:16) Mark Mentality - Quotes From the Show “Have a conversation with somebody” “A multichannel approach is key with outbound marketing” “A relevant message still trumps everyone else” “You can't sell car insurance to someone who doesn't own a car” “The moment I stop selling is when I sell more”
A week before 9/11, Mark Colgan lost his wife to heart disease. In the span of a single day, he went from waking up next to her to planning her burial. Even for ... The post Death's Red Tape: Mark Colgan appeared first on Author Hour.
The Deep Wealth Podcast - Extracting Your Business And Personal Deep Wealth
"Be confident in the decisions that you're making with the information that you have at the time" - Mark Colgan.Mark Colgan is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years experience of in B2B sales, marketing, and recruitment.Mark currently splits his time as co-founder of Speak On Podcasts, mentoring B2B startups via GrowthMentor and ScaleWise, the Product Onboarders, and coaching 100's of SDR's through his Outbound Prospecting course via The Sales Impact Academy.He's a Techstars 18' Alumni and a regular speaker within the B2B SaaS industry. His work has been published by SaaStock, Mailshake, Pipedrive, LeadSift, Lemlist, SugarCRM, and Baremetrics to name a few.Mark currently lives and works from Lisbon is addicted to traveling and exploring new cultures in places. You'll often hear him saying "por que no?" why not to anything that sounds fun or gets the heart racing like wingwalking, skydiving, and paramotoring.Please enjoy! Click here to subscribe to The Sell My Business Podcast to save time and effort. SELECTED LINKS FOR THIS EPISODESpeak On Podcasts websiteThe Deep Wealth ExperienceFREE Deep Wealth eBook on Why You Suck At Selling Your Business And What You Can Do About It (Today)Book Your FREE Deep Wealth Strategy Call Did you enjoy this episode of The Sell My Business Podcast? Please leave a review. Reviews help me reach new listeners, grow the show, and continue to create content that you'll enjoy.Please click here to leave a review on The Sell My Business Podcast. This podcast is brought to you by Deep Wealth. Your liquidity event is the most important financial transaction of your life. You have one chance to get it right, and you better make it count. But unfortunately, up to 90% of liquidity events fail. Think about all that time, money and effort wasted. Of the "successful" liquidity events, most business owners leave 50% to over 100% of their deal value in the buyer's pocket and don't even know it.Our founders said "no" to a 7-figure offer and "yes" to a 9-figure offer less than two years later. Don't become a statistic and make the fatal mistake of believing that the skills that built your business are the same ones for your liquidity event. After all, how can you master something you've never done before? Are you leaving millions on the table? Learn how the 90-day Deep Wealth Experience and our 9-step roadmap helps you capture the maximum value for your liquidity event. Click here to book your free exploratory strategy session.Enjoy the interview!
We all probably now use some kind of automation, whether it's as simple as scheduling social posts or as sophisticated as handling incoming enquiries. But getting it right from the start is key to success. Joining me this week is Mark Colgan founder at SpeakOnPodcasts and marketing automation expert. Mark discusses how to determine which processes are ready to automate, common mistakes and examples to boost revenue. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffingfuture.com/Rules and Liquid Palladium: https://liquidpalladium.com/ To connect with Mark: https://www.linkedin.com/in/markcolganmarketing/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/
Mark Colgan is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years experience of B2B Sales, Marketing and Recruitment. Mark currently splits his time as Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarders and coaching 100's of SDR's through his Outbound Prospecting and Cold Email Bootcamp course via The Sales Impact Academy. He's a Techstars 18′ Alumni and a regular speaker within the B2B SaaS industry, his work has been published by SaaStock, Mailshake, Pipedrive, LeadSift, Lemlist, SugarCRM and Baremetrics to name a few. Mark currently lives and works from Lisbon, is addicted to travelling and exploring new cultures and places. You'll often hear him saying “por que no?” (why not?) to anything that sounds fun or gets the heart racing like wingwalking, skydiving and paramotoring. Most passionate about We are building an agency, which is completely remote. And we're in the podcasting world. We help people secure interviews on relevant podcasts so they can get their brand message out there and build awareness about that. Mark's career and story I studied marketing at university, but as part of my degree, we had to work for one year in a company. I actually got a job in recruitment and I did so well in that year that I was invited back to the company once I graduated. I spent the first two to three years of my career in recruitment, working for some of the largest recruitment companies. I started to teach myself digital marketing because it was all very new back then. I managed to get a role in a separate company as the first digital marketing person. So, I got very good at implementing CRMs and marketing automation, as well as a lot of the technology and putting that all together. I realized, once I was traveling, that I didn't really want to go back to a nine-to-five job. I enjoyed the freedom. And I enjoyed the ability to be able to travel and work from wherever I wanted. So, I set up my own consultancy, focusing on HubSpot CRM and marketing automation, all of the things I love building together – building things and putting them together. I managed to be invited to work for a company as their chief revenue officer, which meant essentially that I was looking after marketing sales, customer success, and product. In this case, the product was the service. I did that for just over a year which brings us up to June 2020, when I left that company to start speaking on podcasts. This is the agency that I currently focus and spend most of my time on now. Best advice for entrepreneurs I'll split my answer into two parts, but it's pretty much the same answer: Focus on the customer. What I mean by that is to really understand who it is that you are going to be working with. What are their problems and their challenges, and can you build a solution to help them overcome some of those challenges and problems? The second part is to then think about distribution. What I mean by distribution is how you can get in front of as many of those ideal customers, whom you've defined, as possible. The biggest, most critical failure with customers My most critical failure would be not focusing on the client delivery part of the business. It's one thing to market and sell to people. It's another thing to actually deliver on the promise that was sold. I've been in situations where I wasn't focusing on that because it wasn't really supposed to be part of my job, but then I noticed that a lot of customers were becoming unhappy after they started working with the company I was working for. Biggest success with customers At the company that I was working for at the time, we provided data for customers to use in their own sales process, so their outbound sales process, but they had very poor messaging or...
Summary In this episode of Product Stories, Victor Purolnik talks to Mark Colgan, Founder of The Product Onboarders. Mark has audited more than 60 onboarding flows of SaaS companies and shares some of the costliest mistakes made as well as how to avoid them Episode Highlights/Topics: Why audit user onboarding flows? If it's bad, people […]
Podcasting has become an increasingly effective way to build brand and attract customers. An entrepreneur and revenue leader with a focus on podcast thought leadership, Colgan joined ITWC CMO Fawn Annan for an installment of CMO Talks.
To be successful with your content marketing strategy these days, it's essential that you create high quality content that your buyers really care about. Why? Well, that's exactly what this week's guest has joined us to discuss. In this episode, Mark Colgan talks about the tactics and techniques he uses to create content that buyers actually care about. He covers;Why it's so important to create content today that buyers care aboutWhere to get started with thisHow to maximise the value you get from what you produceHow to increase output given you might be constrained by time or budgetAn example of how Mark has used this technique to provide value and generate demand How to measure the success of a play like thisAnd so much more...Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.If you'd like to be a future guest on the Market Mentors podcast you can apply here.
Mark Colgan is an entrepreneur responsible for increasing revenue across a portfolio of companies. He has 13+ years of experience in B2B sales, marketing, and recruitment. In this episode of Content Callout, he shares three genius strategies you can use to multiply the effectiveness of your marketing efforts. Outline of This Episode[2:28] Tip #1: Speak with your customers regularly[4:23] Tip #2: Invest in outbound marketing [8:38] Leveraging podcasts as a messaging tool[13:23] How to attribute sales to a podcast[17:23] Tip #3: Leverage job descriptions to provide valuable content[21:09] How to reach out to Mark ColganResources & People MentionedZoomInfoLushaGongConnect with Mark ColganSpeak On PodcastsConnect with Mark on LinkedInConnect With the Content Callout Teamhttps://ContentCallout.com Subscribe to CONTENT CALLOUT onApple Podcasts, Spotify, Google Podcasts
If you want to drive consistent sales results you need sales playbooks. Relevant sales playbooks give your sales team the resources they need to move deals through the pipeline. Today we're going to talk about creating effective sales playbooks and how to add a marketing twist. Mark Colgan is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years of experience in B2B Sales, Marketing, and Recruitment.Mark currently splits his time as Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarders, and coaching 100's of SDRs through his Outbound Prospecting course via The Sales Impact Academy.Mark currently lives and works from Lisbon, is addicted to traveling and exploring new cultures and places. You'll often hear him saying “Por qué no?” (why not?) to anything that sounds fun or gets the heart racing like wing walking, skydiving, and paramotoring. Today's episode is brought to you by Convergo, a team helping entrepreneurial companies develop and implement revenue growth plans. If you want to accelerate your growth while building processes that allow the growth to be sustainable, you'll want to meet the team at Convergo. Just go to www.convergo.co to learn how other entrepreneurial companies are growing faster.
On this week's episode of NASP's Leads To Growth, our host Chris McCoy interviews Mark Colgan, co-founder, and CEO of Speak on Podcasts, the worlds leading podcast booking agency. Mark shares his insights on why podcasts are the hottest growth medium in B2B and tech as well as how he has created a culture ready to grow and leverage this opportunity. Join the NASP community today by becoming a Free Member: CLICK HERE
EPISODE SUMMARYIn this episode of SaaS-Story in the Making, Matt Wolach and Mark Colgan talked about the importance of onboarding and making sure the most amount of website visitors start a trial. Colgan also shared his experiences on starting his podcast journey, what companies today are missing out on, and other things that can help B2B SaaS companies improve their onboarding process. Colgan is a co-founder and CEO of Speak On Podcasts and an onboarding specialist that helps B2B SaaS companies convert visitors into users. PODCAST-AT-A-GLANCEPodcast: SaaS-Story in the MakingEpisode: Episode No. 191, “How to Get More Leads into Your Free Trial”Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and InvestorGuest: Mark Colgan, co-founder, and CEO, of Speak On PodcastsTOP TIPS FROM THIS EPISODESpeak Up and Sell YourselfConsider your Buyer's Journey First Impression MattersEPISODE HIGHLIGHTSProviding ValueCommon Mistakes on Getting More Prospects to Sign UpReducing Sign Up Form FrictionTOP QUOTESMark Colgan[04:40] “People are looking and doing discovery before even reaching out to salespeople.”[05:01] ”It's not just about the interview and the recording like we're doing now. It's the relationship you can build with the host… establishing partnership opportunities with the podcast hosts that they're speaking to. It's just a great first step in a relationship.”[09:02] “As a founder, you've got a unique position-- you got two angles, automatically: domain expertise, and your story.”[14:11] “If a full-blown free trial isn't going to be possible, that's fine. But give them the experience of signing up, at least getting a little bit started, if possible at all.”[16:20] “When you're the founder and you're building your set, you know what the little icons mean-- you know that you're supposed to click over here. But a first-time user doesn't have all of that bias, and familiarity with a product.”[21:34] “The one that I get the most responsive support from, the one that's easiest to use, the one that gets me to my aha moment as quickly as possible, is likely to be the one that I'm going to go with if the pricing is right. Matt Wolach [05:37] “It can be even more powerful to be a guest on a show than starting your own, especially if your own show is a guest type of show… In that situation, the guest comes on and shares about their expertise. And the conversation goes around what they know.”[09:16] “Do not gate case studies. Those are some of the most powerful things in converting your prospects.” LEARN MORETo learn more about Mark Colgan and Speak On Podcasts, visit: https://www.markcolgan.co.uk/ & https://speakonpodcasts.com/ For Product Onboarders, visit: https://www.theproductonboarders.com/ You can also find Mark Colgan on LinkedIn at: https://pt.linkedin.com/in/markcolganmarketingFor more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.
Ep. 110 - Are you in the B2B space and wondering how to approach marketing automation? In this episode, Chris is joined by Mark Colgan to walk through the top 10 B2B marketing automations that you could be leveraging. Mark is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years experience of B2B Sales, Marketing and Recruitment. Get ready to take notes because this episode is full of automated flows that you can use in your business.
Are you in the B2B space and wondering how to approach marketing automation? In this episode, Chris is joined by Mark Colgan to walk through the top 10 B2B marketing automations that you could be leveraging. Mark is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he…
Think about distribution. Think about who also speaks to my audience and how could I potentially partner with them? How can I find a win-win-win solution for the potential customers, the partner, and myself? Distribution is the shortcut to business growth. For us, we really did not do too much marketing at all. We focused on distribution which got us our early customers and still several customers at the moment through these partners that we have established. It's a long game but, distribution is your shortcut. --- Send in a voice message: https://anchor.fm/the-inventive-journey/message
Mark Colgan is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years experience of B2B Sales, Marketing and Recruitment. Mark currently splits his time as Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarders and coaching 100s of SDRs through his Outbound Prospecting and Cold Email Bootcamp course via The Sales Impact Academy. He's a Techstars 18 Alumni and a regular speaker within the B2B SaaS industry, his work has been published by SaaStock, Mailshake, Pipedrive, LeadSift, Lemlist, SugarCRM and Baremetrics, to name a few. Mark currently lives and works from Lisbon, is addicted to travelling and exploring new cultures and places. You'll often hear him saying por que no? (why not?) to anything that sounds fun or gets the heart racing like wingwalking, skydiving and paramotoring. What you'll learn about in this episode: Why Mark attributes his career success to his unique ability to match the right people with each other, and why he focused on the podcast thought leadership niche What opportunities Mark identified that pushed him to create his Speak On Podcasts business, and why it is a perfect fit for his talents How the outbreak of the global pandemic allowed the podcasting industry to explode in popularity and become an even more powerful marketing channel Mark describes the step-by-step process he and his agency take clients through to position them as ideal podcast guests and connect them with right fit hosts Why offering value for the audience and providing a unique perspective is the key to creating engaging podcast thought leadership content What research and screening process Mark and his team follow to identify podcasts that are the best fit for their clients Why it is crucial when appearing on a podcast to focus on being helpful to the audience and to avoid being too salesy Why it takes time, dedication and a lot of practice to become a great podcast guest, and why developing your storytelling skill is key How to reach out to podcast hosts through email to stand out and position yourself as a great guest that could bring value to their audiences Why a podcast episode is great cornerstone content that can be sliced and diced into smaller cobblestone content for other platforms Resources: Website: https://speakonpodcasts.com/ Book a call with Mark and his team: https://speakonpodcasts.com/strategy LinkedIn: www.linkedin.com/in/markcolganmarketing/ LinkedIn: www.linkedin.com/company/speak-on-podcasts/ Twitter: @MarkOnPodcasts
Do terms like “customer journey” and “sales process” instantly give you a gnawing ache in your stomach?Are ready to finally understand how to get the RIGHT people on calls with you without feeling icky or salesy... and know how to sincerely convert those leads into loyal clients or customers?Today's guest and sales systems expert, Mark Colgan, is going to help you optimize your customer journey and simplify your sales process, and position yourself as the problem-solver within your ideal customer's world.BY THE TIME YOU FINISH LISTENING TO THIS INTERVIEW, YOU'LL WALK AWAY WITH: A deep understanding of the "sincere sales” philosophy and his complete, 4-step customer sales processThe mistakes most people make when it comes to their sales processThe #1 reason more of your leads aren't converting to clients and when to stop following up with prospectsWhat you should include in every single sales email you sendPLUS, the secret to closing more sales without being icky or “salesy”If this episode inspires you, leave us a review and share your biggest takeaway whether it's your sales process or customer journey. And while you've got your phone out, make sure to follow us on Instagram @theeffortlesslife.co for more quick tips on how to simplify your workflows so you can spend more time in your zone of genius.Instacart - Groceries delivered in as little as 1 hour. Free delivery on your first order over $35.
Do you want your business to increase its reach? Maybe talking to an interview or a podcast can help. Podcasts are one of the fastest-growing media channels in the world which makes them the ideal place to share your message and drive awareness and interest in what you do. By becoming a guest on podcasts, you can reach the right audience, share your brand story, and even attract more revenue. Stay tuned as Mark Colgan, CEO and Co-Founder of Speak On Podcast, talks about podcast guesting, leveraging sales, and many more. Speak on Podcast is a podcast booking agency that helps brands and individuals generate demand by speaking on podcasts their ideal customers are tuning into. Don't miss out on this episode! Resource Mark Colgan's SiteMark Colgan's Official WebsiteMark Colgan's LinkedIn
Podcasts are becoming more popular with each passing day. According to Edison Research and Triton Digital, 41% of Americans ages 12 and older have listened to a podcast in the past month. There's no doubt that podcasts have increased listenership and have become a great opportunity to find more leads and potentially grow your business. How do you tap into this new market and create opportunities for your business? In this episode, Mark Colgan shares how you can get booked on podcasts, grow your reach, and potentially increase your revenue.
Your latest paid-ad campaign is a resounding failure. You wanted to try and siphon off some customers from your competitors' larger customer base. As it turns out, those extra customers allowed your competition to reach far further into far deeper pockets to outspend you at every turn. Why is outbound marketing so difficult? Today's guest, Mark Colgan, CEO of Spea k on Podcasts, says it doesn't have to be. He joins the show to decode the myths and mysteries of outbound marketing. In this episode, we discuss: Why outbound marketers should think like SDRs How to tackle the difficulty of attribution in outbound marketing Why helping is better than selling Now that you've cracked the code to effective outbound marketing are you ready to learn more about the entrepreneurial journey for women, or gain the skills to spot professional sabotage before it happens? Check out the full list of episodes: The B2B Revenue Executive Experience.
Your latest paid-ad campaign is a resounding failure. You wanted to try and siphon off some customers from your competitors' larger customer base. As it turns out, those extra customers allowed your competition to reach far further into far deeper pockets to outspend you at every turn. Why is outbound marketing so difficult? Today's guest, Mark Colgan, CEO of Spea k on Podcasts, says it doesn't have to be. He joins the show to decode the myths and mysteries of outbound marketing. In this episode, we discuss: Why outbound marketers should think like SDRs How to tackle the difficulty of attribution in outbound marketing Why helping is better than selling Now that you've cracked the code to effective outbound marketing are you ready to learn more about the entrepreneurial journey for women, or gain the skills to spot professional sabotage before it happens? Check out the full list of episodes: The B2B Revenue Executive Experience.
Welcome to Not Another Marketing Podcast where I'm talking to Mark Colgan, the Co-founder of Speak On Podcasts and a mentor of B2B Startups via GrowthMentor and ScaleWise. We're talking about B2B content marketing strategies & where to start.
Business to Business content marketing is a different beast to business to consumer content marketing, the sales process can be a lot longer, more involved with more authority and knowledge building content needed. At the same time we can't ignore that we are still marketing to people.In this episode I'm talking to entrepreneur and B2B startup mentor Mark Colgan who shares some of his 13 years of experience in B2B Sales & Marketing. We're talking about how to start building your content strategies and there's lots of advice on authority & trust building.You can find Mark at markcolgan.co.uk and on LinkedIn. Check the links in the show notes.Can I quickly mention is that NAMP is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.Find more podcasts at https://www.jtid.co.uk/podcasts
Have you ever considered being a guest on podcasts?Well, maybe you should!Mark Colgan of Speak on Podcasts spills the tea about this amazing marketing strategy and you won't want to miss it!In this episode, you'll learn:• Why being on other peoples' podcasts is so beneficial• How to find podcasts to be on• How to introduce yourself to the podcaster and show your value• How to develop confidence to speak on podcasts• And so much more!But wait! There's more!Check out this amazing offer from Speak on Podcasts just for our listeners! They're offering you 3 relevant podcasts suggestions researched by their team within 48 hours PLUS video commentary on evaluating podcasts.If you liked this episode, please leave us a review on Apple Podcasts!
Have a podcast. Want to do one? There's a number of benefits to hosting a podcast or being a guest on them. Thought leadership. Sharing on social and email. Building trust of course due to your insights. Today's guest is Mark Colgan, a podcast marketing consultancy, Speak On Podcasts, as well as an outbound/sales expert for SaaS companies. We have engaging conversion on podcast strategy and marketing them. Give a listen!
Patrick and I loved interviewing 50+ sales leaders for our B2B Startup Sales podcast. But we honestly never imagined to build a demand generation business out of it. Mark did so very successfully with Speak on Podcasts to help B2B Tech Brands increase brand awareness and generate more demand by speaking on podcasts your audience listens to and trusts. After spending 12 years in B2B sales, marketing and recruiting, Mark and I talked about the value of having conversations instead of pitches, always be connecting and why cold email is not dead at all. Here are 3 things among the many more I learnt from him: Always be closing is dead. It's 2021 and ABC means always be connecting as the new decade is all about building long-term, trusted relationships, resulting in increased customer lifetime value, referrals, case studies and more 60% reply rates on cold email are still possible...if you invest the time, focus and energy to personalise your messaging and connect with human beings instead of just “spray & pray” 8-12 step sequences Sales is about having two-way conversations and not a sales person pitching. Enough said on that (Elephants vs Lions anybody?)
Mark Colgan is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years of experience in B2B sales, marketing, and recruitment. Mark currently splits his time as Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarders, and coaching 100's of SDR's through his Outbound Prospecting course via The Sales Impact Academy. In this episode, Mark shares his insights around the best ways to create an omnichannel customer experience and how to boost growth with it. Insights he shares include: Unique challenges in selling a SaaS solutionDo you need to first need to identify your metrics or do you need to establish a sales process firstIs there a space for podcasts in the initial part of the sales processWhat should a business keep in mind when looking at potentially starting up a podcastMark's thoughts on what the objective behind creating a podcast should beHow to maximize the discoverability of podcastsThe best ways to build a strong relationship with a podcast guestWhy Mark takes issue with how most businesses go about qualifying leadsA counterintuitive take on establishing ROI for a podcastHow to discover your customers journey in order to be able to come alongside themHow to leverage content from non-competing industriesHow Mark understands and derives insights from customer journeysMark's approach to referral marketingThe best way to measure a great customer experienceand much much more...
Today's Getting Real episode is all podcast guest booking, when it makes sense to start a podcast, and of course, it highlights this entrepreneur's journey, how he got into this space, and some of his challenges. Mark Colgan is an Entrepreneur and Revenue Leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years' experience in B2B Sales, Marketing, and Recruitment. Mark started his career in a sales role and grew his career path into interviewing candidates and pitching them to open roles as a recruitment consultant. Mark grew up in a very traditional household and was determined to follow the same path. After a few years in corporate, Mark decided to take a leap year, but by luck or fate, people were still knocking on his door asking him for work. He discovered that he could do exactly what he was doing before, just remotely, with fewer hours, and for more money. It's been a dream ever since. Mark shares a little bit about his business model and why he's different. When it comes to podcast guest booking agencies, Mark sees his clients as an extension of their brand, so it's important that they get the pitch right. Bill agrees, he gets cold pitches all the time and rarely accepts because it's not on brand with his podcast. The value in the service he provides is in the human touch and providing a relative service for both the podcast host and the guest speaker. There are a million podcasts out there. Bill believes it's important to be a guest on a hundred podcasts first before creating your own show. Interview Links: Markcolgan.co.uk Mark on LinkedIn Sponsored by: Eonetwork.org & Bit.ly/clariontech Resources: Scaling Up Workshop: Interested in attending one of our workshops? We have a few $100 discounts for our loyal podcast listeners!Scaling Up for Business Growth Workshop: Take the first step to mastering the Rockefeller Habits by attending one of our workshops. Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.) Bill on YouTube Did you enjoy today's episode? If so, then head over to iTunes and leave a review. Help other business leaders discover the Scaling Up Business Podcast so they, too, can benefit from the ideas shared in these podcasts. Scaling Up is the best-selling book by Verne Harnish and our team for Gazelles Coaching, on how the fastest-growing companies succeed where so many others fail. My name is Bill Gallagher, host of the Scaling Up Business Podcast and a leading Gazelles Coach. Gazelles is the term we use for fast-growing companies. We help leadership teams with 4 Decisions around People, Strategy, Execution, and Cash so that they can Scale Up successfully and beat the odds of business growth success. Scaling Up for Gazelles companies is based on the Rockefeller Habits 2.0 (from Verne's original best-selling business book, Mastering the Rockefeller Habits).
Leaders of B2B - Interviews on B2B Leadership, Tech, SaaS, Revenue, Sales, Marketing and Growth
In this episode of Leaders of B2B Mark Colgan, Co-founder & CRO of Speak On Podcasts, a podcast guest booking service, shares the globally remote company's journey to success—despite it not even being in existence a year ago! Today the business already boasts 16 employees.It's a conversation filled with valuable information for any entrepreneur; topics include:How the company came about.Types of companies that most benefit from podcasting as a growth strategy.Advice for those who appear on podcasts.Is there such a thing as sharing too much? What about if someone wants to copy your “secret sauce”?What works best to acquire new clients in this particular area?Time management when you're doing a lot.Recruiting, skill sets, and the processes that weed out the wrong types of candidates.Suggested podcast guest process to maintain quality.Expanding service offerings.Building a network of connections.Colgan says, “Relevancy, timing, and personalization is what's key to keeping marketing outreach volumes low, with a high response rate.”Resources Mentioned:LinkedInNetflixLead CookieNational Health ServiceFacebookLoomSlackOne Tree Planted This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com
Mark Colgan (Co-Founder and CEO, Speak on Podcasts) on why it's important for B2B marketers and founders to speak on podcasts. Mark also elaborates on some common misconceptions, best practices for being a good podcast host, how the podcasting ecosystem has changed, as well as the biggest challenges facing the industry.
In this episode, Dan Sanchez talks with Mark Colgan about how speaking on podcast has become the new stage for thought leaders to share their message. Mark elaborates on: How to find the right podcasts How to prep before you speak The exact process to take to ask to be featured on a show
Recorded Content - Helping B2B marketers use a podcast for content marketing
Do you need to prepare to be on a podcast? And if preparation is a good idea, where can you get help? In this episode of Recorded Content, Mark Colgan, the Co-Founder of Speak on Podcasts, provides some insights on how to make appearances on podcasts to build credibility in your industry. Being a perfect (podcast) guest is not a matter of pure talent. Instead, your success as a podcast guest is based on your ability to leverage your strengths and work on your weaknesses. In this interview, hear why it is essential to build a relationship with a podcast host and understand the types of information you should cover when making an appearance. Here's a further breakdown of what Mark covers in this episode:The importance of being featured on podcasts How to get featured as a guest on podcasts related to your industryWhy it's essential to diversify from hosting your podcasts and appearing as a guest on other shows
Podcasting is one of the best ways to grow your audience, attract inbound leads, and share a message or thoughts with people around the world. Is your company creating podcasts? A Thought Leader, Mentor, Entrepreneur, Podcaster, Co-founder and CRO at Speak On Podcasts, Mark Colgan, chats about the world of podcasting and why businesses should be utilizing this type of content. Takeaways: One podcast interview can turn into evergreen content for all different platforms including your newsletter. It is all about the relevancy of the topic for your audience. Podcasts are a great way to chat with other thought leaders and corner the market without leaving your home. In general, they are free and can be recorded virtually. Podcasting is great for building a brand and serving a community, whereas, ads interrupt. When you have people listening to a podcast they are saying, “I am here to listen and I am here to learn.” “My sales strategy is not to sell. It's actually to build a relationship with somebody. Have a conversation with somebody that leaves them with two things: Mark knows his stuff and I would quite like to go for a beer with Mark if he was ever in my city or town.” ~Mark Podcasts are one of the best ways to learn about what is happening right now. First learn the theory from books and then listen to podcasts for the tactics and what's working right now. Career Advice: Create an ecosystem around you. Build that value network around yourself sooner. Links: LinkedIn: https://www.linkedin.com/in/markcolganmarketing/ Twitter: https://twitter.com/MarkPColgan Speak On Podcasts: https://speakonpodcasts.com Busted Myths: There is a misconception about podcast audience size. Your ideal audience would be more niche and targeted rather than a broader audience. Think of relevancy rather than size. Podcasting is a brand building activity. It is not necessarily a demand or lead generation strategy. Ways to Tune In: iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube - Full video - https://youtu.be/uI_IrldIfoA
In this episode, Mark Colgan, Co-Founder & CRO of Speak On Podcasts, shares his 10 years experience in outbound sales Mark previously ran a team of 100 outbound prospectors, he's a coach for sales impact academy, startup advisor and mentor and he now runs an agency called speak on podcasts. The conversation is a deep dive into how SaaS companies can approach outbound Sales. We cover, Having the right mindset & intention Defining your ICP & Personas Prospecting Using triggers to focus on prospects that are more likely to convertPreparing your dataOutreach and how to leverage the best channelsHow to approach messaging.The advantages of starting your own podcast
Mark Colgan knows a good match when he sees one. As co-founder and CRO of Speak On Podcasts, he channels his impressive sales and recruitment experience into securing podcast interviews to help his clients fuel their reputations. Join Mark and Shaheen Samavati in today's episode of The Content Mix to learn more about the benefits of podcast guesting and his approach when it comes to generating higher-quality leads. Pro tip: Find the right balance between gated and ungated content!
In this podcast episode, Mark Colgan, Co-founder & CRO on "Speak On Podcasts" shares his ideas on how you can succeed with your outbound marketing. If you want to know more or get in touch with Mark, you find more information in the links below: https://www.linkedin.com/in/markcolganmarketing/?originalSubdomain=uk https://speakonpodcasts.com/contact/
My Future Business Show Interview With MARK COLGAN #Podcasting #SpeakOnPodcasts #MarkColgan Hi, and welcome to the show! On today's My Future Business Show I have the pleasure of spending time with start-up entrepreneur and co-founder at Speak on Podcasts Mark Colgan talking about growing your business with podcasting. Mark and his team started the Speak on Podcasts agency to help entrepreneurs, coaches and authors share their message, grow their audience, and attract inbound leads through podcast guesting. On this content-rich call, Mark shares insights into podcast marketing strategies and reveals how they are better than reactive marketing. He also explains how in a world where people don't like to be sold, and consumers have more information than ever, that some forms of marketing including paid ads and SEO just aren't as effective as others strategies including podcasting. Today, many marketers are slaves to their KPI's (MQL's, website visits etc.) but they often neglect the non-attributable channels like word or mouth, organic content and the power of podcast interviews. In reality, when people buy from those they know, like and trust, many of these KPI's can and should be ignored, and replaced by valuable podcast content that places you in front of your ideal audience, and keeps you there. If you want to know how to lead with value and have Mark's podcasting 'secret sauce' on-tap to consistently achieve measurable results, then make sure to listen in to this call. To learn more about podcast marketing strategies or to contact Mark directly, click the link below.
This episode is sponsored by Onboard, a customer onboarding software that helps you automate, optimize, and create the perfect journey for every customer.Be sure to check out onboard.io, where they're currently looking for early beta customers and the founders will work directly with you to help improve your onboarding process! Go to: https://www.onboard.io/ (Onboard.io) Mark is the Co-Founder & CEO of Speak on Podcasts, which is an Outbound Prospecting Coach at the Sales Impact Academy, CRO at Task Drive, a B2B SaaS Revenue Growth Consultant at Yello O & Mentor at Growth Mentor. By day Mark works with B2B companies to increase revenue by helping them with their Lead Generation and Data Enrichment strategies & by night he helps B2B SaaS companies scale revenue with their Sales & Marketing Automation and Customer Journey Optimisation.. Revenue Generation is Mark's brain default state and his personal mantra is to give without expecting anything in return. During this interview we cover: 00:00 - Reduce User Churn with Onboard.io (A word from the Sponsor) 01:19 - Intro 02:34 - Mark's Background (From Prospectin to B2B Revenue Growth) 07:34 - Channels for Building a Predictable and Scalable Outbound System 08:51 - How to Source Leads who are More Likely to Buy or Convert 11:04 - Key Metrics to Look at to Keep the Pipeline Flowing 14:40 - How to Invest on Acquiring the first & Right Customers 17:09 - How to Better Build the Customer Profile for Higher Success in Positive Responses 18:56 - If you Create Content, Customers Will Come? 20:48 - What's the Story Behind Launching Speak on Podcasts? 23:03 - Why You, as a SaaS Founder or Marketer, Should Launch a Podcast 35:02 - How Should We Be Thinking About Lead Generation Through Podcasting as a Marketing Channel 37:58 - Mark's Top Marketing/Sales Stack Tools 39:31 Get In Touch With Mark Mentions: https://blog.close.com/5-myths-about-saas-sales-you-probably-believe/ (5 Myths About SaaS Sales Founders Usually Believe) https://www.google.com/search?client=safari&rls=en&q=Speak+On+Podcasts&ie=UTF-8&oe=UTF-8 (Speak On Podcasts) Terms: https://en.wikipedia.org/wiki/Customer_lifetime_value (LTV) https://en.wikipedia.org/wiki/Customer_acquisition_cost (CAC) https://blog.hubspot.com/customers/ideal-customer-profiles-and-buyer-personas-are-they-different (ICP & User Persona) People: https://www.linkedin.com/in/dskok/ (David Skok) https://www.linkedin.com/in/orengreen/?originalSubdomain=uk (Oren Green) https://www.linkedin.com/in/randfishkin/ (Rand Fishkin) https://www.linkedin.com/in/tomhuntio/ (Tom Hunt) Companies: Task Drive https://www.convertflow.com/ (Convert Flow) https://zapier.com/?utm_source=google&utm_medium=cpc&utm_campaign=gaw-row-nua-search-trademark-brand_exact&utm_adgroup=brand-misspelling&utm_term=zappier&utm_content=_pcrid_446258242264_pkw_zappier_pmt_e_pdv_c_slid__pgrid_93034149789_ptaid_aud-884433608118%3Akwd-372858063527_&gclid=Cj0KCQjws536BRDTARIsANeUZ5-MMoWaxFtbPmanvHsTR7uVjRNub-5A28YSMcfgksLghKp3EtNSANkaAg1xEALw_wcB (Zapier) https://feedly.com/i/welcome (Feedly) Get in touch with Mark: https://www.linkedin.com/in/markcolganmarketing/?originalSubdomain=uk (Mark's Linkedin) Tag us & follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) Instagram: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
In this episode, I am joined by Mark Colgan. After completing his business studies at university, Mark aspired to a job in the marketing industry but finding no suitable roles, he began working as a recruiter. Mark talks about the transferable skills that he developed and how working as a recruiter allowed him to spot a new role that was emerging, that of a digital marketer. He shares how he then changed direction in his career and moved into the digital marketing space. Mark also talks about a moment of realisation whilst travelling South America that led him to develop his career and bring him to a point where he has simultaneous roles helping both organisations and individuals. Key TakeawaysWhen at school and university, in many instances we are learning for job or roles that don't yet existWanting to take on more responsibility is a good way to help grow your careerThere is immense value in having a part-time job whilst studyingKnowing the theory of how to do something is important and equally important is having the confidence that you can do itDoing work for friends and family is a great way to practise your skills and build a portfolioCreate a vision for potential employers by asking the question "Imagine what I could do for you?"Combining your strengths and skills to find your niche is a way to differentiate yourself from your competitorsWork hard to spot in-demand skills. Research what similar type roles might be like in ten yearsKeep developing your skills and be comfortable with the unknownWhen presented with opportunities, instead of asking why, ask why not?Always be connecting and give freelyBuild an ecosystem of value and find an audience or industry that you can serveSpeak to people, actively listen, and connect peopleResources MentionedWe spoke about the following resources:The Hubspot blogThe Buffer blogGlassdoorGrowthMentor, Startup Mentors for Growth-Addicted Founders and MarketersRecommended ReadingMark recommends reading What Would Google Do by Jeff Jarvis.Connecting With MarkListeners can learn more about Mark and connect with him by vising his website or LinkedIn page.Support the show (https://www.buymeacoffee.com/gunterrichter)
We all know that it's important to personalize your outreach to increase your reply rate and meeting book rate. That you should make your messaging relevant, personalized, and provide context for what's going on in your prospect's world. So - why don't we personalize our messaging every time we reach out to a prospect? One word - Time...It takes time to research an individual, company, and industry. It takes time to put together a creative way for getting their attention. It takes time to elegantly connect your solution to their pain points so you can make working with you a no-brainer. Why should you spend your time creating the perfect message for someone who statistically won't reply? How do you figure out where to start, how much time you should actually spend doing this, and how do you determine which information is actually important? My guest today is the Chief Revenue Officer of a sales development agency that specializes in researching accounts for sales organizations. During this episode, you'll learn his exact methodology, the tools his teams uses, and his process for finding the right information about the right prospects as quickly as possible. If you're looking for a way to get that one prospect's attention who never responds, or you need a way to start getting responses and meetings in general (and quickly)....listen to this episode. By the end of this episode, you'll know exactly how to do prospect research that makes your outreach stand out from the crowd, get noticed, and start generating sales conversations. You're not going to want to miss this one. Stay tuned. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup --- Send in a voice message: https://anchor.fm/morgan-williams0/message
In this new episode, Thibaut receives Mark Colgan, for a tactical conversation on how to find and use triggers for cold outreach. Mark is the CRO of TaskDrive. He has been for 12 years in B2B Sales and Marketing, and he is currently helping SDRs personalize their outreach, while living the dream of working remotely. In this interview, you will discover how to find valuable triggers to personalize your prospecting, what types of triggers can be used, and how to scale your trigger research. You can find Mark on LinkedIn https://www.linkedin.com/in/markcolganmarketing/ (here). Go check TaskDrive https://taskdrive.com/ (here). And below are two useful resources to get started with triggers. https://taskdrive.com/lead-generation/lead-sourcing-playbooks-for-b2b-companies/ (Overview of 14 Lead Sourcing Playbooks via TaskDrive's blog) https://mailshake.com/blog/build-list-prospects-2/ (How to Build a Relevant, Dynamic List of Prospects via Mailshake guest post) Enjoy the show!
Startup Sales is helping early stage B2B startups get to $1 million ARR then scale to $5 million. With this podcast we help founders and early sales leaders with building a repeatable and scalable sales process. We have a bootcamp for early stage startups with an average sales price over $1,000 monthly. In the bootcamp […]
How can we do effective lead prospecting? Which are the tools and strategies we need to use to be efficient in our outreach and BD efforts? In this interview with Mark Colgan, he is sharing his 15 strategies on how to do lead prospecting like a boss if you are a SaaS founder. Key Takeaways: - How to use signals, intent data or similar technologies to do lead prospecting - How and what to scrape - Which are the tools that will automate all these processes for you The interviewee: Mark helps companies optimise their Sales and Marketing strategies with their Marketing Technology Stack to acquire new customers, increase LTV of existing customers and reduce churn. The interviewer: Aggelos Mouzakitis is the founder of Growth Sandwich. He created Growth Sandwich, back in 2017 with a sole vision: to help promising early-stage teams get their products to market in a solid manner. He has worked or trained more than 500 marketers and founders on how to get to the market with the right mix of tactics and a product that drives engagement and happiness. About Growth Sandwich: Growth Sandwich is the first European Product-led Go-to-Market Strategy agency. We specialise in helping SaaS products and businesses that operate in the subscription economy. Our approach is 100% customer-centric and we help post-Product/Market fit companies establish a repeatable selling motion and recurring revenues.
**THIS IS THE FILL VERSION w/ pricing + business models + future... If you are only interested in the what and how of CRM choice, listen to the shorter version [PART 1] published next... Today is a special type of episode called a Mastermind discussion where I invite more than one participant to have an open discussion to clear up a major pain point we see in the world of marketing and sales automation. The focus of this mastermind is CRM. And my guests are: Scott Gellatly from Scale My Empire in Melbourne, Australia Alex Bass, founder of CyberBytes in New York, And my colleague, Founder of Yellow O and our Head of Stack Services here at Automated, originally from London but streaming to us now from Phuket Thailand, Mr. Mark Colgan. I've invited these 3 experts to help me shed light on the topic of choosing and building-out your scalable CRM system. This is the aspect of any sales stack that can either be the most expensive mistake you will have to replace, or the most valuable tool helping your sales and marketing team understand where every prospect is at and triggering the necessary automations to better customer experience. This is a subject I take very seriously, so one guest will not cover all of our bases. We go in deep - this discussion was over 120 min in total before edits. You will hear about: What to look out for when considering ‘Free' versions of a CRM... CRM strategy - when and how to consider CRM in your stack... The necessary considerations around CRM-triggered automations How to setup your CRM for success Pricing for the two main CRMs we will highlight, And the business models of each of these CRMs so you know which will be best for your business long-term… To subscribe for show notes, exclusive access to guests and more, join us at https://marketingautomation.fm/ --- Support this podcast: https://anchor.fm/marketing-automation/support
**This is the SHORT version - not including pricing + future of CRM. If you are interested in the entire recording - go ahead and listen to the previous episode... Today is a special type of episode called a Mastermind discussion where I invite more than one participant to have an open discussion to clear up a major pain point we see in the world of marketing and sales automation. The focus of this mastermind is CRM. And my guests are: Scott Gellatly from Scale My Empire in Melbourne, Australia Alex Bass, founder of CyberBytes in New York, And my colleague, Founder of Yellow O and our Head of Stack Services here at Automated, originally from London but streaming to us now from Phuket Thailand, Mr. Mark Colgan. I've invited these 3 experts to help me shed light on the topic of choosing and building-out your scalable CRM system. This is the aspect of any sales stack that can either be the most expensive mistake you will have to replace, or the most valuable tool helping your sales and marketing team understand where every prospect is at and triggering the necessary automations to better customer experience. This is a subject I take very seriously, so one guest will not cover all of our bases. We go in deep - this discussion was over 120 min in total before edits. You will hear about: What to look out for when considering ‘Free' versions of a CRM... CRM strategy - when and how to consider CRM in your stack... The necessary considerations around CRM-triggered automations How to setup your CRM for success Pricing for the two main CRMs we will highlight, And the business models of each of these CRMs so you know which will be best for your business long-term… To subscribe for show notes, exclusive access to guests and more, join us at https://marketingautomation.fm/ --- Support this podcast: https://anchor.fm/marketing-automation/support
In this episode, I'm joined by my colleague and fellow marketing-automation enthusiast Mark Colgan to provide an in-depth look at the pros/cons of available options and our methodologies for creating scalable automation systems. We each work with founders and teams at very stages in their marketing and sales automation builds, and have each noticed the same issues around available options for assistance. To subscribe for show notes, exclusive access to guests and more, join us at https://marketingautomation.fm/ --- Support this podcast: https://anchor.fm/marketing-automation/support
© 2020-2025 Ivy Podcast Discovery LLC
