NeoMarketing Podcast

On this episode, we discuss the fine art of corporate culture with Kitt Letcher, CEO and President of the Better Business Bureau of Central Oklahoma. Letcher is well-recognized for her smart and impactful approach to building and maintaining a highly productive staff. We dive deep into her thoughts on remote work, communication, leadership styles (good and bad) and the actual ROI of a positive work environment. Let's talk about it. Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen

Our special guest on this episode is Suzette Chang, Founder and Executive Director of Thick Descriptions https://thickdescriptions.org/. This non-profit organization disrupts traditional education to help humans thrive where they are, building better communities. How are they doing that? Through the application of anthropological processes. This can also apply to business in numerous ways such as innovation, protocol development, corporate culture, etc. Let's talk about it. Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen

Embracing change is an opportunity. Opportunity leads to success. Challenge yourself and your business team. Get out of your comfort zone personally and professionally. Take smart risk - not wild, not too safe, but with a desired outcome. We have major news updates. A new office, new podcast studio and new Strategic Growth podcast format featuring an emphasis on interviews with business leaders and business plan triage (we answer your toughest questions). We're planning more strategy, process and execution insights and analysis. All based on your feedback. Let's talk about it. Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen

On this episode, "The Professor" Pritch Pritchard, APR & Fellow PRSA sheds light upon the pros and cons of Corporate Social Responsibility (CSR) programs. This includes social issue marketing, philanthropic efforts, employee volunteer initiatives and diversity/inclusion programs to build brands and satisfy customers. But, consumers and other stakeholders want companies that see social good as a necessity, not just a marketing strategy. Where is the balance? When should company leadership speak up and when should they avoid interaction? Let's talk about it. Listen/Stream/Watch/Subscribe to the podcast at https://bit.ly/SGPodListen

Quiet Quitting is a relatively new phenomenon in which young professionals claim to be doing the bare minimum to reprioritize work-life balance. Employees doing the bare minimum of effort to earn a paycheck to renew an emphasis on life outside of work. But, this is not popular with employers, some of which are countering with Quiet Firing or giving employees less responsibility, limiting their role and potential for advancement. Both Quiet Quitting and Quiet Firing are detrimental to both employees and employers. We have advice for avoiding both on the podcast today. Listen/Stream/Watch Subscribe to the podcast https://bit.ly/SGPodListen

"The Professor" Pritch Pritchard, APR and Fellow PRSA, has some advice for CEOs, Vice Presidents, Directors and Managers who might not consider social media metrics and analytics to be a critical need. You don't need to be an expert yourself, but you do need to keep your marketing and PR team in control of social media. Not just outward messaging but also social listening, brand relations and in worse-case scenarios: crisis communication. Pritch discusses various potential crisis communication issues and the tools you might suggest your in-house or 3rd party communications team utilizes for keeping aware of your online reputation and possible brand-damaging social posts. Many of the tools referenced in this episode can be found in the article 17 Best Social Media Analytics Tools For 2022: Reporting Made Easy by Adam Connell on Blogging Wizard https://bloggingwizard.com/social-media-analytics-and-reporting-tools/ Listen/Stream/Watch Subscribe to the podcast https://bit.ly/SGPodListen

Business Process Management (BPM) is a strategic approach to creating effectiveness, efficiency and dependability in the execution of business activity. By focusing on ALL processes necessary for day-to-day operations, you (business leader) can better manage your business outcomes.The Golding Group Definition of BPM: Business Process Management is a strategic approach to aligning company workflow, procedures, communication and human assets (talents) to create the most effective, efficient and manageable systems for sustainable business growth and longevity. We have a variety of podcast episodes addressing BPM theory and execution. https://bit.ly/BPMplaylistListen/Stream/Subscribe to the podcast https://bit.ly/SGPodListen

On this BONUS 5th Wednesday of the Month episode, Co-Host Kyle Golding asks Professor Pritch Pritchard, APR & Fellow PRSA two pop quiz style business ethics questions for his unscripted answers and advice. We examine hot takes on adding an "inflation surcharge" to bills as a type of tax and if journalists should take PR jobs.The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe so you never miss an episode. Please tell a friend, leave a review and engage with us on social media. To contact us for advice, assistance or collaboration, please visit https://thegoldinggroup.com/contact-us/

We return to a common subject on this podcast but we all (personal, business and society) need to do better – treating each other with decency and civility. “The Professor” Pritch Pritchard, APR & Fellow PRSA breaks down our favorite expert advice for incorporating decency and civility in business relationships. The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe so you ever miss an episode. Please tell a friend, leave a review and engage with us on social media. To contact us for advice, assistance or collaboration, please visit https://thegoldinggroup.com/contact-us/

There is a romanticism in entertainment about being a mob boss. But, being an actual gangster requires a lot of unsavory efforts that most people aren't capable of doing. It's similar to being an entrepreneur, business owner, boss or leader. It's much more complicated than it looks on TV or in the movies. We will break it down for you and apply lessons from the great gangster bosses (Tony Soprano, Vito Corleone, etc...) for legal, legit business in 2022. Listen, watch, stream or subscribe: https://bit.ly/SGPodListen The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe so you ever miss an episode. Please tell a friend, leave a review and engage with us on social media. To contact us for advice, assistance or collaboration please visit https://thegoldinggroup.com/contact-us/

On Episode 150, we discuss the most important skill in business leadership: Listening. Not just being a part of the conversation but actively listening. Quality listening skills benefit every aspect of your business and personal life. We provide you insights on how to actively listen to do more than just hear words but understand the information being communicated to you. The best leaders are the best listeners. Let's talk about it. Listen, watch, stream or subscribe: https://bit.ly/SGPodListen The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe so you ever miss an episode. Please tell a friend, leave a review and engage with us on social media. To contact us for advice, assistance or collaboration please visit https://thegoldinggroup.com/contact-us/

A business opportunity often missed is making the most of B2B collaborations by being a good client or service provider. This advice goes for both parties in a business relationship. We give you 5 areas of emphasis to strengthen and extend your potential business partnerships for Win/Win opportunities. 1) Focus 2) Honesty 3) Expectations 4) Communication 5) Partnership. Let's talk about it. Listen, watch, stream or subscribe: https://bit.ly/SGPodListen The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe, so you ever miss an episode. Please tell a friend, leave a review and engage with us on social media. Twitter https://twitter.com/GoldingGroup @GoldingGroup LinkedIn https://www.linkedin.com/company/the-golding-group Facebook https://www.facebook.com/StrategicBusinessGrowth Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

Our special guest on this bonus 5th Wednesday of The Month episode is an award-winning entrepreneur, personal stylist and image consultant focused on personal branding and self-confidence. Gregory Jerome combines fashion, psychology and marketing into a formula for professionals to look, feel and perform their best. Jerome has lots of tips, advice and fashion puns to share on the podcast today. Listen, watch, stream or subscribe: https://bit.ly/SGPodListen The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe, so you ever miss an episode. Please tell a friend, leave a review and engage with us on social media. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

Just like insurance (health, car, home, etc.) well-developed crisis communications protocols and training are essential for business BEFORE a problem arises. A public relations crisis can come from a major issue, a minor misunderstanding or an internet fake controversy. The only way to survive is to be prepared so your team can take decisive actions quickly, effectively and on message. Article Source: Jim Lukaszewski https://www.e911.com/ Let's talk about it today. Listen, watch, stream or subscribe: https://bit.ly/SGPodListen The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe, so you ever miss an episode. Please tell a friend, leave a review and engage with us on social media. Twitter https://twitter.com/GoldingGroup @GoldingGroup .LinkedIn https://www.linkedin.com/company/the-golding-group .Facebook https://www.facebook.com/StrategicBusinessGrowth .Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

Podcasts are very popular, for good reason. It's the perfect platform for unobtrusively conveying information via passive consumption. The most common types are entertainment (pop culture, sports, fiction) or information (news, politics, how-to) but the possible uses for businesses, non-profits, trade organizations and self brands is still wide open. Let's talk about the value creation and audience development power of podcasting. Listen, watch, stream or subscribe: https://bit.ly/SGPodListen The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe, so you ever miss an episode. Please tell a friend, leave a review and engage with us on social media. The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe, so you ever miss an episode. Tell a friend, leave a review and engage with us on social media. Twitter https://twitter.com/GoldingGroup @GoldingGroupLinkedIn https://www.linkedin.com/company/the-golding-groupFacebook https://www.facebook.com/StrategicBusinessGrowthInstagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

"The Professor" Pritch Pritchard was inspired again today to expand on the idea of doing the right thing is always the right thing to do but also good for business too. The big picture approach to brand, reputation and thought leadership is directly connected to efforts to utilize goodness, decency and civility. Let's talk about it. Listen, watch, stream or subscribe: https://bit.ly/SGPodListen The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe, so you ever miss an episode. Please tell a friend, leave a review and engage with us on social media. The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe, so you ever miss an episode. Tell a friend, leave a review and engage with us on social media. Twitter https://twitter.com/GoldingGroup @GoldingGroup LinkedIn https://www.linkedin.com/company/the-golding-group Facebook https://www.facebook.com/StrategicBusinessGrowth Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

The single most important key to success is... you have to listen to find out. We will reveal the word, concept, discipline, execution, etc. in the first 2 minutes and then discuss all of the aspects for utilization, implementation and maximization in your pursuit of success in your business, self-brand or career. Listen, watch, stream or subscribe: https://bit.ly/SGPodListen The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe, so you ever miss an episode. Please tell a friend, leave a review and engage with us on social media. The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe, so you ever miss an episode. Tell a friend, leave a review and engage with us on social media. Twitter https://twitter.com/GoldingGroup @GoldingGroup LinkedIn https://www.linkedin.com/company/the-golding-group Facebook https://www.facebook.com/StrategicBusinessGrowth Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

On Ep143, "The Professor" Pritch Pritchard, APR & Fellow PRSA breaks down, analyses and leads the discussion regarding an Aug 25th, 2020 Forbes magazine article 16 Business Strategies For Dealing With ‘Fake News' (link below). We agree with some of the advice, offer our own opinions and correlate to the state of mass media + social media in 2022. Original Article: https://www.forbes.com/sites/forbescommunicationscouncil/2020/08/25/16-business-strategies-for-dealing-with-fake-news/?sh=21d1a4d453e8 Listen/Watch/Stream/Subscribe: https://bit.ly/SGPodListen The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe, so you ever miss an episode. Please tell a friend, leave a review and engage with us on social media. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

After 149 episodes (141 + 8 bonus eps) of the #NeoMarketing Podcast, it was time for a change. The new and improved Strategic Growth Podcast begins today by discussing the new name and exactly how and why strategic growth is good for your business today and in the future. Strategic: Informed, Intentional, Actionable, Measurable, Repeatable, Sustainable Growth: Expanding, Improving, Moving in the right direction. Not growing is stagnant or contracting. Growth happens after contraction to replace what was lost. Every aspect of growth is positive. Strategic Growth = Smart Success The Golding Group Strategic Growth podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe, so you ever miss an episode. Tell a friend, leave a review and engage with us on social media. Future episodes will have the same content, with additional content, but under this new name that better reflects our professional practice in 2022 (and beyond). Listen/Stream/Subscribe to the podcast https://bit.ly/NMPodListen To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/ Let's engage! Twitter https://twitter.com/GoldingGroup LinkedIn https://www.linkedin.com/company/the-golding-group Facebook https://www.facebook.com/StrategicBusinessGrowth Instagram https://www.instagram.com/TheGoldingGroup/

We have 3 major announcements on this bonus 5th Wednesday of the Month bonus episode. 1. We are changing the name of this podcast. What will the new name be? You have to listen to find out. 2. Inspired by advice from Gary Vaynerchuk, we will be adding a lot more interviews with business leaders and decision-makers. 3. We will be starting a new series where we diagnose and then triage a business problem for a business owner or investor. Real advice for real problems of a real business. After 140 episodes of the #NeoMarketing Podcast, it's time for a change. This is the last episode using the original podcast title. Future episodes will have the same content, with the additions mentioned previously, but under a new name that better reflects our professional practice in 2022 (and beyond). On this podcast series, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications. Educational, informative and (hopefully) entertaining. https://bit.ly/NeoMarketingSubscribe To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

"The Professor" Pritch Pritchard, APR & Fellow PRSA is taking a deep dive into the scourge of modern communications: Misinformation, Malinformation and Disinformation. We identify, define and discuss the different types of media manipulations prevalent in today's 24/7 global media mix. Misinformation is false, but not created or shared with the intention of causing harm. Disinformation is deliberately created to mislead, harm, or manipulate a person, social group, organization, or country. Malinformation is based on fact, but used out of context to mislead, harm, or manipulate. Pritch references the disinformation literacy resources of PRSA: http://voices4everyone.prsa.org/disinformation/disinformation-literacy/ To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

We're discussing all the mistakes and missteps of many start-ups and small businesses that can add up to presenting a picture of failure, not success. These minor errors can collectively harm or kill a new or small brand. We cover basics like having a proper website with corresponding email addresses, official phone numbers, and cohesive social media accounts. Failure to explain product/service, differentiation, value proposition, the people involved or not telling your story (you assume no one cares, but they do). Too much focus on sales numbers or marketing before product/service development. Making way too many assumptions, not being patient enough and chasing fast cash are just a few of the topics we cover on this episode. On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://bit.ly/NeoMarketingSubscribe To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

The ability to delegate is an often misunderstood and overlooked leadership skill. Yet, delegation is the quickest way to promote, or stagnate, business growth. Without delegation within an organization, you have a much higher potential for inefficiency, employee burnout and missed opportunities. On this episode, we discuss the how and why of delegation for success. On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://bit.ly/NeoMarketingSubscribe Pritch was inspired to talk about delegation as a leadership skill after reading Leadership: The Importance of Knowing How to Delegate by Brett & Kate McKay https://www.artofmanliness.com/career-wealth/leadership/leadership-the-importance-of-knowing-how-to-delegate/ so check out that article as well. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

Consumers are more sophisticated than ever in 2022. They know businesses are collecting data on them, some of which they voluntarily share via search engines, website clicks and opt-ins. It's not enough to stop at basic, generic demographic data for marketing. In 2022, all businesses (big and small) need to further inspect, analyze and activate the data they have on current and prospective customers to highly customize marketing, customer service and sales process. Spend more time exploring curated product/service offerings, inventory on demand and unique offers for the smallest audience subgroups. Focus on repeat business, referrals, brand loyalty and highly focused differentiation. On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://bit.ly/NeoMarketingSubscribe To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

An old idea that's very, very relevant in 2022: Lifetime Value of advertising, marketing, public relations and customer service. We discuss the impact of lifetime value in '22 based on an article written in the 1980's by Pritch's dad (an original "Mad Man" advertising pro): Pritchard Jr, H. O. "A Member's Lifetime Value: Seeing Member Acquisition as an Investment in Your Organization's Future." Association Management 36.6 (1991): 35-39. There is huge profitability in retaining clients instead of constant attraction, thus lifetime value of repeat business along with recommendations, endorsements and (potential) brand evangelist. We break down the why, how to execute, measurement, budgeting and management of creating lifetime value as an investment, not an expense. 00:00 From expense to investment 00:39 Intro 02:42 The longer they stay, the more value created 06:48 Evaluation of your product/service/program offering 08:30 The answer isn't always "just charge more" 11:00 Value added 14:50 All based on research of what's valuable to your audience 16:50 Profitable and sustainable On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://bit.ly/NeoMarketingSubscribe To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

New for '22 our predictions of essential and impactful business trends for 2022 - NOT new normal, just normal business in the new year. 1. Because of Covid: The Great Resignation and Consumer Experimentation 2. Continuing Trends: Niche Inside a Niche 3. The Opportunity: Data Activation (More In A Future Episode) 4. What To Watch For In 2022: Crypto, Blockchain, NFT, Hybrid Events, Democratization of Everything, New Money in New Places On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://bit.ly/NeoMarketingSubscribe To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

Episode 134 was inspired by a recent conversation we had with a new business owner who was overwhelmed by too much information. He had taken a multi-week class on starting a business, read blogs, listened to podcasts and purchased a franchise that came with a huge marketing manual. The problem was where to start, how to focus on what's most important and how all the advice in the world could b put into the simplest version possible to get his business off the ground. That's what we did for him and we hope to do for you with this episode. His 800 pages instruction manual had 798 too many pages. Everything necessary was on the first two pages: Brand, Products & Services, SWOT, Audience, Advertising (all of it), Public Relations, Sales. We break all of these segments down to simple, easiest-to-understand action plans. 05:00 It was all on the first two pages 10:38 Brand + Product/Service DIFFERENTIATION #1 13:37 POSITION vs. competition #2 20:41 Target AUDIENCE #3 24:54 SET and MEET EXPECTATIONS #4 29:50 FOCUS on most effective channel(s) first #5 On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.

On Ep133 of The Golding Group #NeoMarketing Podcast, Pritch Pritchard, APR & Fellow PRSA will react to the PR disaster of the Michigan Attorney General Dana Nessel who made a minor crisis much worse by responding in all the wrong ways. Pritch will utilize Jim Lukaszewski’s “Profiles in Failure” list of things NOT to do during crisis management. Nessel somehow managed to do everything on this list of actions to avoid. Not just a teachable moment, but a whole series of “what not to do” examples. “Sometimes the only way to help organizations avoid embarrassment, humiliating visibility, enormous litigation, and just plain stupidity is to illustrate dramatically the pattern of behaviors and attitudes that lead to catastrophic reputational trouble.” Jim Lukaszewski calls this pattern “Profiles in Failure.” https://www.e911.com/profiles-failure-behavior-patterns-precipitate-perpetuate-trouble/ NBC NEWS: Michigan’s AG got drunk before a football game and wrote about it on Facebook. Attorney General Dana Nessel said she declined pleas from staff members to hire a crisis management firm to handle the fallout from the incident. https://www.nbcnews.com/news/us-news/michigans-ag-got-drunk-football-game-wrote-facebook-rcna5207 On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.

On #NeoMarketing Podcast Ep132 we are discussing media relations rules of engagement (ROE). "The Professor" Pritch Pritchard, APR gives his guidelines to remember for successfully engaging members of the media as a public relations professional. Here's the baker's dozen list of tips: Hot mics and cameras When an interview starts and ends Your words up in lights  It's OK to say "I Don't Know" when you don't On The Record On Background  Off The Record  NEVER Spin Perception is reality  Always tell the truth Speak in personal terms Never argue  Never Let an S.O.B. know... On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA  discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.

This month, The Golding Group will celebrate our 10th anniversary as a company. On this episode, we reflect on the lessons learned over a decade of ups, downs and less-than-perfect outcomes that have shaped the company. We also look forward to the next 10 years (and beyond). On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. Subscribe to the #NeoMarketing podcast: iTunes https://bit.ly/TheGoldingGroup Videos on YouTube https://bit.ly/GoldingGroupYouTube Spotify https://bit.ly/NeoPodcast (Login First) iHeartRadio https://bit.ly/NeoMarketingPod Spreaker https://www.spreaker.com/user/thegoldinggroup Google Podcast https://bit.ly/NeoMarketingGP Podchaser https://bit.ly/NeoPodchaser Pod Link https://pod.link/1275659816 Deezer https://bit.ly/NeoPodDeezer Podcast Addict https://bit.ly/NeoPodAddict To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/ Let's engage! Follow us: Twitter https://twitter.com/GoldingGroup @GoldingGroup Facebook https://www.facebook.com/StrategicBusinessGrowth LinkedIn https://www.linkedin.com/company/the-golding-group Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup

How exactly does a business mission statement or expressed values translate into public reputation? "The Professor" Pritch Pritchard, APR & Fellow PRSA is here to explain. We discuss the value of a Code Of Conduct for business and how to manage the process. 01:16 Civility 01:26 An Old Ohio Code of Conduct Has a Point - WSJ 9/22 02:22 Revisit Mission and Value Statements 02:58 Public (foul) language 04:30 Honesty (do we have to actually say this?!?) 05:26 Volume and tone 08:20 Do the right thing 09:02 The Golden Rule 09:30 Tossing candy wrappers on other people's lawn 10:27 Gary V. says "don't tear down other people's buildings" 11:53 Zero cost to a Code of Conduct 12:46 Start with the basics 13:31 Corporate culture On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. Subscribe to the #NeoMarketing podcast: iTunes https://bit.ly/TheGoldingGroup Videos on YouTube https://bit.ly/GoldingGroupYouTube Spotify https://bit.ly/NeoPodcast (Login First) iHeartRadio https://bit.ly/NeoMarketingPod Spreaker https://www.spreaker.com/user/thegoldinggroup Google Podcast https://bit.ly/NeoMarketingGP Podchaser https://bit.ly/NeoPodchaser Pod Link https://pod.link/1275659816 Deezer https://bit.ly/NeoPodDeezer Podcast Addict https://bit.ly/NeoPodAddict To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/ Let's engage! Follow us: Twitter https://twitter.com/GoldingGroup @GoldingGroup Facebook https://www.facebook.com/StrategicBusinessGrowth LinkedIn https://www.linkedin.com/company/the-golding-group Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup

On this episode, we're discussing the measurable value of ethical business practices and the potentially catastrophic effects of ethical failings along with the reasons we are sponsors of the Better Business Bureau Serving Central Oklahoma award for Woman Of Integrity 2021. BBB Revere & Revel™ Event 10/20/21 honoring and celebrating women of integrity and their supporting allies. Oklahoma women will join their advocates to learn together: to cultivate leadership skills, to stand on their core values and to engage in discussion on topics that matter. We invite all to honor and celebrate women who live out their personal missions boldly, who challenge and break the molds set before them. We are honored to sponsor the Woman Of Integrity Award at the Revere & Revel event. RSVP today and book your calendars for this all-inclusive conference. On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. Subscribe to the #NeoMarketing podcast: iTunes https://bit.ly/TheGoldingGroup Videos on YouTube https://bit.ly/GoldingGroupYouTube Spotify https://bit.ly/NeoPodcast (Login First) iHeartRadio https://bit.ly/NeoMarketingPod Spreaker https://www.spreaker.com/user/thegoldinggroup Google Podcast https://bit.ly/NeoMarketingGP Podchaser https://bit.ly/NeoPodchaser Pod Link https://pod.link/1275659816 Deezer https://bit.ly/NeoPodDeezer  Podcast Addict https://bit.ly/NeoPodAddict To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/ Let's engage! Follow us: Twitter https://twitter.com/GoldingGroup @GoldingGroup Facebook https://www.facebook.com/StrategicBusinessGrowth LinkedIn https://www.linkedin.com/company/the-golding-group Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup

"The Professor" Pritch Pritchard, APR & Fellow PRSA challenges co-host and Golding Group CEO Kyle Golding to a philosophical debate on the Friedman Doctrine: The Social Responsibility of Business is to Increase Its Profits. Friedman is known as one of the most influential economists of the 20th century. The Friedman doctrine has been very influential in the corporate world but has also attracted criticism. We go deep and wide in the back-and-forth discussion. Reference: https://en.wikipedia.org/wiki/Friedman_doctrine. The pair also discuss the Top 4 Corporate Social Responsibility (CSR) Trends To Watch In 2021. Reference article: https://everfi.com/blog/community-engagement/corporate-social-responsibility-trends. On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. https://bit.ly/NeoMarketingSubscribe. On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. Subscribe to the #NeoMarketing podcast: iTunes https://bit.ly/TheGoldingGroup Videos on YouTube https://bit.ly/GoldingGroupYouTube Spotify https://bit.ly/NeoPodcast (Login First) iHeartRadio https://bit.ly/NeoMarketingPod Spreaker https://www.spreaker.com/user/thegoldinggroup Google Podcast https://bit.ly/NeoMarketingGP Podchaser https://bit.ly/NeoPodchaser Pod Link https://pod.link/1275659816 Deezer https://bit.ly/NeoPodDeezer Podcast Addict https://bit.ly/NeoPodAddict To contact us for advice, assistance or collaboration https://thegoldinggroup.com/contact-us/

On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. Subscribe to the #NeoMarketing podcast:iTunes https://bit.ly/TheGoldingGroupVideos on YouTube https://bit.ly/GoldingGroupYouTubeSpotify https://bit.ly/NeoPodcast (Login First)iHeartRadio https://bit.ly/NeoMarketingPodSpreaker https://www.spreaker.com/user/thegoldinggroupGoogle Podcast https://bit.ly/NeoMarketingGPPodchaser https://bit.ly/NeoPodchaserPod Link https://pod.link/1275659816Deezer https://bit.ly/NeoPodDeezer Podcast Addict https://bit.ly/NeoPodAddict To contact us for advice, assistance or collaboration https://thegoldinggroup.com/contact-us/

A truly successful business isn't just about $$$ but creating and maintaining a positive impact vehicle for you, your family, employees, collaborators, vendors, end-users, and the community. But there are big, major mistakes that business owners, leaders and entrepreneurs make on a regular basis. What are these terrible mistakes, and how can you avoid them? Listen to find out. Bonus Discussion: False unicorns and self-inflicted errors. #NeoMarketing Podcast Ep127 On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/ Let's engage! Follow us: Twitter https://twitter.com/GoldingGroup @GoldingGroup Facebook https://www.facebook.com/StrategicBusinessGrowth LinkedIn https://www.linkedin.com/company/the-golding-group Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup

Corporate Social Responsibility (CSR) is often a major component of brand marketing and public relations. But is it always the right thing to do? What are the guidelines and considerations for communications professionals when crafting CSR statements from a brand, not a person? "The Professor" Pritch Pritchard, APR and Fellow PRSA will explain the when and how of proper CSR statements and pitfalls to avoid. Subscribe to the podcast: iTunes https://bit.ly/TheGoldingGroup Spotify https://bit.ly/NeoPodcast (Login First) iHeartRadio https://bit.ly/NeoMarketingPod Spreaker https://www.spreaker.com/user/thegoldinggroup Google Podcast https://bit.ly/NeoMarketingGP Podchaser https://bit.ly/NeoPodchaser Pod Link https://pod.link/1275659816 Deezer https://bit.ly/NeoPodDeezer Podcast Addict https://bit.ly/NeoPodAddict YouTube https://bit.ly/GoldingGroupYouTube On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/ Let's engage! Follow us: Twitter https://twitter.com/GoldingGroup @GoldingGroup Facebook https://www.facebook.com/StrategicBusinessGrowth LinkedIn https://www.linkedin.com/company/the-golding-group Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup

With a lot of businesses transitioning from work from home (WFH) back to the office the concept and execution of Corporate Culture is once again becoming more important. But corporate culture doesn't happen overnight. We have two real-world examples of (1) how to build and (2) how to erode corporate culture through attention to (or lack of) details to discuss, analyze and craft teachable moments. Subscribe to the podcast: iTunes https://bit.ly/TheGoldingGroup Spotify https://bit.ly/NeoPodcast (Login First) iHeartRadio https://bit.ly/NeoMarketingPod Spreaker https://www.spreaker.com/user/thegoldinggroup Google Podcast https://bit.ly/NeoMarketingGP Podchaser https://bit.ly/NeoPodchaser Pod Link https://pod.link/1275659816 Deezer https://bit.ly/NeoPodDeezer Podcast Addict https://bit.ly/NeoPodAddict YouTube https://bit.ly/GoldingGroupYouTube On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. #NeoMarketing COVID-19 Business Support Episodes Video Playlist: https://bit.ly/COVIDBusinessAdvice Audio Playlist: https://thegoldinggroup.com/series/covid/ To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/ Let's engage! Follow us: Twitter https://twitter.com/GoldingGroup @GoldingGroup Facebook https://www.facebook.com/StrategicBusinessGrowth LinkedIn https://www.linkedin.com/company/the-golding-group Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup

A #NeoMarketing Podcast deep dive into this statement from The Golding Group CEO Kyle Golding “An idea is not a product, which is not a company, which is not a brand.” What can we learn from this statement and how will this idea help your business or career? Listen to find out. 02:26 Don’t wait for a revolutionary idea, get started 04:04 Your idea will change 07:39 Don’t start with the product, but with the audience 09:30 Do what the audience wants, not what you want 11:00 A business has structure and profit 12:26 Don’t try to be “the Uber of…..” 13:20 Differentiation is the key 16:25 Always grow, or you are dying 19:12 Know your WHY Subscribe to the podcast: iTunes http://bit.ly/TheGoldingGroup Spotify http://bit.ly/NeoPodcast (Login First) iHeartRadio http://bit.ly/NeoMarketingPod Spreaker https://www.spreaker.com/user/thegoldinggroup Google Podcast http://bit.ly/NeoMarketingGP Podchaser http://bit.ly/NeoPodchaser Pod Link https://pod.link/1275659816 Deezer http://bit.ly/NeoPodDeezer Podcast Addict http://bit.ly/NeoPodAddict YouTube http://bit.ly/GoldingGroupYouTube On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/ Let's engage! Follow us: Twitter https://twitter.com/GoldingGroup @GoldingGroup Facebook https://www.facebook.com/StrategicBusinessGrowth LinkedIn https://www.linkedin.com/company/the-golding-group Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup

Recorded via Zoom Thu, Jun 3rd 2021 for the launch of the Better Business Bureau of Central Oklahoma Value of BBB Accreditation presentation series. I talk through how to adapt, adopt and pivot your business model while using the challenges of the COVID-19 pandemic as an opportunity to provide value to consumers and how BBB events and information is different than the other professional and community groups. Subscribe to the podcast: iTunes http://bit.ly/TheGoldingGroup Spotify http://bit.ly/NeoPodcast (Login First) iHeartRadio http://bit.ly/NeoMarketingPod Spreaker https://www.spreaker.com/user/thegoldinggroup Google Podcast http://bit.ly/NeoMarketingGP Podchaser http://bit.ly/NeoPodchaser Pod Link https://pod.link/1275659816 Deezer http://bit.ly/NeoPodDeezer Podcast Addict http://bit.ly/NeoPodAddict YouTube http://bit.ly/GoldingGroupYouTube On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. #NeoMarketing COVID-19 Business Support Episodes Video Playlist: https://bit.ly/COVIDBusinessAdvice Audio Playlist: https://thegoldinggroup.com/series/covid/ To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/ + Let's engage! Follow us: Twitter https://twitter.com/GoldingGroup @GoldingGroup Facebook https://www.facebook.com/StrategicBusinessGrowth LinkedIn https://www.linkedin.com/company/the-golding-group Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup

BONUS 5th Wednesday Ep: We are taking our Oklahoma Business Incubator questions straight to an expert – Vicki Langford, Founding Partner of Project 3810, an accredited incubator program. We discuss common questions about the requirements, benefits and expectations of an accredited incubator program like the one Langford manages at Project 3810 since 2018. Project 3810 is a commercial office and warehouse space for lease, coworking and commercial kitchen. In 2020, Project 3810 added the Broke Brewing taproom and brewery. Langford is involved in several existing businesses, startups and business coaching (SCORE). Her “day job” is VP of Resonance Inc. parent company of several brands (DD Audio, Soundqubed) manufacturing hand-built, high-performance audio equipment like car audio woofers, amplifiers and components, consumer and professional powered monitors, powered subwoofers and satellite speakers. https://project3810.com/ Subscribe to the podcast: iTunes http://bit.ly/TheGoldingGroup Spotify http://bit.ly/NeoPodcast (Login First) iHeartRadio http://bit.ly/NeoMarketingPod Spreaker https://www.spreaker.com/user/thegoldinggroup Google Podcast http://bit.ly/NeoMarketingGP Podchaser http://bit.ly/NeoPodchaser Pod Link https://pod.link/1275659816 Deezer http://bit.ly/NeoPodDeezer Podcast Addict http://bit.ly/NeoPodAddict YouTube http://bit.ly/GoldingGroupYouTube On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. #NeoMarketing COVID-19 Business Support Episodes Video Playlist: https://bit.ly/COVIDBusinessAdvice Audio Playlist: https://thegoldinggroup.com/series/covid/ To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/ + Let's engage! Follow us: Twitter https://twitter.com/GoldingGroup @GoldingGroup Facebook https://www.facebook.com/StrategicBusinessGrowth LinkedIn https://www.linkedin.com/company/the-golding-group Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup

We’re discussing how anyone – especially young professionals – can utilize The Three Minute Drill developed by Jim Lukaszewski, America's Crisis Guru® when briefing the boss for crisis management or regular communications. “The Professor” Pritch Pritchard, APR and Fellow PRSA breaks down each step, how to use it and (most importantly) how to get the best results when communicating with your boss, the CEO or anyone in charge. The full 6 step, 450-word format Three Minute Drill: https://www.e911.com/three-minute-drill/ Subscribe to the podcast: iTunes http://bit.ly/TheGoldingGroup Spotify http://bit.ly/NeoPodcast (Login First) iHeartRadio http://bit.ly/NeoMarketingPod Spreaker https://www.spreaker.com/user/thegoldinggroup Google Podcast http://bit.ly/NeoMarketingGP Podchaser http://bit.ly/NeoPodchaser Pod Link https://pod.link/1275659816 Deezer http://bit.ly/NeoPodDeezer Podcast Addict http://bit.ly/NeoPodAddict YouTube http://bit.ly/GoldingGroupYouTube On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/ + Let's engage! Follow us: Twitter https://twitter.com/GoldingGroup @GoldingGroup Facebook https://www.facebook.com/StrategicBusinessGrowth LinkedIn https://www.linkedin.com/company/the-golding-group Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup

Now that COVID-19 restrictions on most businesses have ended, many owners and decision-makers want to “go back” to pre-covid operations. That would be a mistake. Instead, you should look at the tools, training and technology utilized by you and your audience over the last year as assets for creating an even better working relationship in 2021, 2022, etc… Subscribe to the podcast: iTunes http://bit.ly/TheGoldingGroup Spotify http://bit.ly/NeoPodcast (Login First) iHeartRadio http://bit.ly/NeoMarketingPod Spreaker https://www.spreaker.com/user/thegoldinggroup Google Podcast http://bit.ly/NeoMarketingGP Podchaser http://bit.ly/NeoPodchaser Pod Link https://pod.link/1275659816 Deezer http://bit.ly/NeoPodDeezer Podcast Addict http://bit.ly/NeoPodAddict YouTube http://bit.ly/GoldingGroupYouTube On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. #NeoMarketing COVID-19 Business Support Episodes Video Playlist: https://bit.ly/COVIDBusinessAdvice Audio Playlist: https://thegoldinggroup.com/series/covid/ To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/ + Let's engage! Follow us: Twitter https://twitter.com/GoldingGroup @GoldingGroup Facebook https://www.facebook.com/StrategicBusinessGrowth LinkedIn https://www.linkedin.com/company/the-golding-group Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup

The last episode in our Adapt, Adopt, Pivot COVID-19 series. Time to move past the pandemic and focus on the future. Ep119 we discuss the value of keeping many or all the forced changes to your business model during COVID-19 while moving forward. Not a “new normal” just normal business operations in May of 2021 and beyond (not 2020 or 2000 or 1985). The definitive roundup of lessons learned and how to grow your business now. Subscribe to the podcast: iTunes http://bit.ly/TheGoldingGroup Spotify http://bit.ly/NeoPodcast (Login First) iHeartRadio http://bit.ly/NeoMarketingPod Spreaker https://www.spreaker.com/user/thegoldinggroup Google Podcast http://bit.ly/NeoMarketingGP Podchaser http://bit.ly/NeoPodchaser Pod Link https://pod.link/1275659816 Deezer http://bit.ly/NeoPodDeezer Podcast Addict http://bit.ly/NeoPodAddict YouTube http://bit.ly/GoldingGroupYouTube linktr.ee/TheGoldingGroup On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. #NeoMarketing COVID-19 Business Support Episodes Video Playlist: https://bit.ly/COVIDBusinessAdvice Audio Playlist: https://thegoldinggroup.com/series/covid/ To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/ + Let’s engage! Follow us: Twitter https://twitter.com/GoldingGroup @GoldingGroup Facebook https://www.facebook.com/StrategicBusinessGrowth LinkedIn https://www.linkedin.com/company/the-golding-group Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup

There is a great deal of motivation and potential opportunity in every process that starts with a Yes instead of No. “The Professor” Pritch Pritchard, APR and PRSA Fellow breaks down the reasons to say Yes and how changing your mindset to not instinctually say No can be greatly beneficial. How does the power of Yes work for your business? We’re here to tell you all about it. Ep118 Subscribe to the podcast: iTunes http://bit.ly/TheGoldingGroup Spotify http://bit.ly/NeoPodcast (Login First) iHeartRadio http://bit.ly/NeoMarketingPod Spreaker https://www.spreaker.com/user/thegoldinggroup Google Podcast http://bit.ly/NeoMarketingGP Podchaser http://bit.ly/NeoPodchaser Pod Link https://pod.link/1275659816 Deezer http://bit.ly/NeoPodDeezer Podcast Addict http://bit.ly/NeoPodAddict YouTube http://bit.ly/GoldingGroupYouTube On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. #NeoMarketing COVID-19 Business Support Episodes Video Playlist: https://bit.ly/COVIDBusinessAdvice Audio Playlist: https://thegoldinggroup.com/series/covid/ To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/ + Let’s engage! Follow us: Twitter https://twitter.com/GoldingGroup @GoldingGroup Facebook https://www.facebook.com/StrategicBusinessGrowth LinkedIn https://www.linkedin.com/company/the-golding-group Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup

That’s right, a podcast about podcasting. But, this episode of the #NeoMarketing Podcast is focused specifically on the value of adding podcasting to your business marketing mix. Favorite Podcasting Tools: Anchor.fm Podchaser.com Clubhouse App: https://apps.apple.com/us/app/id1503133294 Bonus Social Media: HiHo App https://www.hiho.video/ Subscribe to the podcast: iTunes http://bit.ly/TheGoldingGroup Spotify http://bit.ly/NeoPodcast (Login First) iHeartRadio http://bit.ly/NeoMarketingPod Spreaker https://www.spreaker.com/user/thegoldinggroup Google Podcast http://bit.ly/NeoMarketingGP Podchaser http://bit.ly/NeoPodchaser Pod Link https://pod.link/1275659816 Deezer http://bit.ly/NeoPodDeezer Podcast Addict http://bit.ly/NeoPodAddict YouTube http://bit.ly/GoldingGroupYouTube On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. #NeoMarketing COVID-19 Business Support Episodes Video Playlist: https://bit.ly/COVIDBusinessAdvice Audio Playlist: https://thegoldinggroup.com/series/covid/ To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/ + Let’s engage! Follow us: Twitter https://twitter.com/GoldingGroup @GoldingGroup Facebook https://www.facebook.com/StrategicBusinessGrowth LinkedIn https://www.linkedin.com/company/the-golding-group Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup

Episode 116: We can all learn from our mistakes, but isn’t it better when you learn from the mistakes of others? On Ep116, Co-host Kyle Golding and Pritch Pritchard, APR & PRSA Fellow will break down to failures (and lessons to be learned) of one yet-to-become-public customer service and public relations worst-case scenario and two very public missteps by major brands who should have known better (but still failed big). Subscribe to the podcast: iTunes http://bit.ly/TheGoldingGroup Spotify http://bit.ly/NeoPodcast (Login First) iHeartRadio http://bit.ly/NeoMarketingPod Spreaker https://www.spreaker.com/user/thegoldinggroup Google Podcast http://bit.ly/NeoMarketingGP Podchaser http://bit.ly/NeoPodchaser Pod Link https://pod.link/1275659816 Deezer http://bit.ly/NeoPodDeezer Podcast Addict http://bit.ly/NeoPodAddict On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. #NeoMarketing COVID-19 Business Support Episodes Video Playlist: https://bit.ly/COVIDBusinessAdvice Audio Playlist: https://thegoldinggroup.com/series/covid/ To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/ + Let’s engage! Follow us: Twitter https://twitter.com/GoldingGroup @GoldingGroup Facebook https://www.facebook.com/StrategicBusinessGrowth LinkedIn https://www.linkedin.com/company/the-golding-group Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup

Rural business expert Becky McCray joins us on this episode via Zoom to talk about the distinct advantages that small town (and small in scale) businesses have against big box and online competitors. Becky tweeted some sound advice that caught our eye and prompted this discussion: “You have special advantages as a small town retailer. You can be even more competitive when you tap these special advantages and combine them with some of the best tricks online retailers have been using against you.” @BeckyMcCray https://twitter.com/BeckyMcCray There is so much more you can learn from Becky. Check out “Trends in Small Town Retail” https://smallbizsurvival.com/trends-in-small-town-retail.html at SmallBizSurvival.com and Beating the Online Competition https://learnto.saveyour.town/beating-online-competition at SaveYour.Town for the full story. LinkedIn: Becky McCray Twitter: @BeckyMcCray @SBSurvival @SaveYourTown Instagram: @BeckyMcCray & @SaveYourTown Facebook: Small Biz Survival, SaveYour.Town Subscribe to the podcast: iTunes http://bit.ly/TheGoldingGroup Spotify http://bit.ly/NeoPodcast (Login First) iHeartRadio http://bit.ly/NeoMarketingPod Spreaker https://www.spreaker.com/user/thegoldinggroup Google Podcast http://bit.ly/NeoMarketingGP Podchaser http://bit.ly/NeoPodchaser Pod Link https://pod.link/1275659816 Deezer http://bit.ly/NeoPodDeezer Podcast Addict http://bit.ly/NeoPodAddict On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. #NeoMarketing COVID-19 Business Support Episodes Video Playlist: https://bit.ly/COVIDBusinessAdvice Audio Playlist: https://thegoldinggroup.com/series/covid/ To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/ Let’s engage! Follow us: Twitter https://twitter.com/GoldingGroup @GoldingGroup Facebook https://www.facebook.com/StrategicBusinessGrowth LinkedIn https://www.linkedin.com/company/the-golding-group Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup

On this episode, we continue our conversations about when, why and how of utilizing crisis communications protocols in place of out-of-date plans. “The Professor” Pritch Pritchard, APR & PRSA Fellow explains the ideas behind our 10 Protocols (+ a bonus protocol) for Crisis Communications. 03:19 Protocol #1 Responsible 04:34 Protocol #2 Timely 06:45 Protocol #3 Openness 07:43 Protocol #4 Respect 08:57 Protocol #5 Cooperation 09:42 Protocol #6 Integrity 11:05 Protocol #7 Compassion 12:19 Protocol #8 Generosity 12:56 Protocol #9 Honesty 14:20 Protocol #10 Word and Deeds 14:43 Protocol #11 Include Your Employees 16:28 Give us your feedback Subscribe to the podcast: iTunes http://bit.ly/TheGoldingGroup Spotify http://bit.ly/NeoPodcast (Login First) iHeartRadio http://bit.ly/NeoMarketingPod Spreaker https://www.spreaker.com/user/thegoldinggroup Google Podcast http://bit.ly/NeoMarketingGP Podchaser http://bit.ly/NeoPodchaser Pod Link https://pod.link/1275659816 Deezer http://bit.ly/NeoPodDeezer Podcast Addict http://bit.ly/NeoPodAddict On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. #NeoMarketing COVID-19 Business Support Episodes Video Playlist: https://bit.ly/COVIDBusinessAdvice Audio Playlist: https://thegoldinggroup.com/series/covid/ To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/ + Let’s engage! Follow us: Twitter https://twitter.com/GoldingGroup @GoldingGroup Facebook https://www.facebook.com/StrategicBusinessGrowth LinkedIn https://www.linkedin.com/company/the-golding-group Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup

After a year of business being disrupted by Covid-19, there are still too many business decision-makers failing to Adapt, Adopt or Pivot to the situation. Not only that, but there is plenty of opportunities to do very well during this pandemic if you are willing to make the right moves. On Ep113, The Golding Group partners Kyle Golding and Pritch Pritchard, APR discuss a multitude of ideas, provide answers and give you real-world examples you can learn from to benefit your business. On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. #NeoMarketing COVID-19 Business Support Episodes Video Playlist: https://bit.ly/COVIDBusinessAdvice Audio Playlist: https://thegoldinggroup.com/series/covid/ Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe iTunes http://bit.ly/TheGoldingGroup Spotify http://bit.ly/NeoPodcast (Login First) iHeartRadio http://bit.ly/NeoMarketingPod YouTube http://bit.ly/GoldingGroupYouTube Spreaker https://www.spreaker.com/user/thegoldinggroup Google Podcast http://bit.ly/NeoMarketingGP Podchaser http://bit.ly/NeoPodchaser Pod Link https://pod.link/1275659816 Deezer http://bit.ly/NeoPodDeezer Podcast Addict http://bit.ly/NeoPodAddict To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/ Let’s engage! Follow us: Twitter https://twitter.com/GoldingGroup @GoldingGroup Facebook https://www.facebook.com/StrategicBusinessGrowth LinkedIn https://www.linkedin.com/company/the-golding-group Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup

#NeoMarketing Podcast co-host and Golding Group CEO Kyle Golding had an opportunity this week to participate (via Zoom) in a Q/A with students in an Entrepreneur program at a local university. On Ep112 we hear the discussion of his entrepreneurial journey from teenager to today and the answers to great questions like his favorite marketing tactics, 3 skills every entrepreneur needs, how to begin the audience development process and much more. A full hour discussion of all things entrepreneurial. On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Subscribe to the #NeoMarketing podcast: iTunes: bit.ly/TheGoldingGroup Videos on YouTube: bit.ly/GoldingGroupYouTube Spotify: bit.ly/NeoPodcast (Login First) iHeartRadio: bit.ly/NeoMarketingPod Spreaker: spreaker.com/user/thegoldinggroup Google Podcast: bit.ly/NeoMarketingGP Podchaser: bit.ly/NeoPodchaser Deezer: bit.ly/NeoPodDeezer Podcast Addict: bit.ly/NeoPodAddict Pod Link: pod.link/1275659816 To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/