Podcast appearances and mentions of kyle golding

Omar's wisdom and down-to-earth personality make this a podcast you won't want to miss! So hit that subscribe button and enjoy the journey with us.

One juke, one twist, one tear. Frederick's ACL pops in the rivalry game that could have launched his career. But this setback only fuels his fire to fight back harder. But it's beyond that because this young man has so many aspirations. In the next ten years, you're going to know exactly who this man is. Thank you so much to M&D Drilling for sponsoring this podcast. Without your love and friendship, the show doesn't happen. Thank you Kyle Golding for the amazing podcast studio. Thank you, Marty, for the song. We love it and we appreciate you.

Thank you to our sponsors, M&D Drilling out of Waller, Texas, and to Kyle Golding for this amazing, beautiful podcast studio. From flatlining on the operating table to championing veterans - Major Ed Pulido shares his incredible story of resilience. This wounded warrior reflects on losing his leg in Iraq, overcoming adversity, and finding purpose through service. Don't miss his perspective on mental health, community, and the pride of following his father's footsteps. Ed's defining moment? Surviving a roadside bomb and 17 hours of surgery to keep serving his country. Learn more: https://majored.org/ and https://www.jdme1991.org/

From Lawman to Family Man - How Faith and Perseverance Led a Detective Through His Toughest Case Join retired detective Brett as he shares his journey through infertility, strengthening his marriage, raising a daughter, and learning to cope with the stresses of police work. Discover how his defining moments shaped his path to prioritizing faith and family.Listen in to hear more about Speaktacular which Brett's endeavor to help individuals on their journey to online course success (launching soon)! If you have the goal of creating an online course, this is an episode for you! Thank you to our sponsors, M&D drilling out of Waller, Texas. Without your sponsorship, these episodes do not make it to the big time. Thank you to Kyle Golding and his beautiful podcast studio.

ℹ️ IntroductionWelcome to the Frugalpreneur podcast, where we feature bootstrapped entrepreneurs who share their tips and strategies for building successful businesses on a budget. In this episode, we hear from Kyle, an experienced entrepreneur who has navigated through the worlds of music production, marketing, and business development. Kyle shares his journey of starting a business without even realizing it as a teenager and how that ultimately led to the founding of his current strategic planning and business consulting firm, The Golden Group. He emphasizes the importance of saying yes to opportunities, learning from mistakes, and the value of bootstrapping. Kyle also provides insightful advice on funding a business through client work and the tools and resources available for today's entrepreneurs. If you're looking for valuable takeaways to implement in your own bootstrap business journey, tune in to this inspiring episode.❇️ Key topics and bulletsPrimary Topic: Entrepreneurial Journey- Started first business as a teenager without understanding the concept of entrepreneurship- Transitioned from music production to marketing and business development- Founded The Golden Group in 2011 after leaving a corporate jobPrimary Topic: Bootstrapping Business- Bootstrapped the company off a single client- Relied on relationships, connections, and skill sets in marketing and business development- Hustled and grinded to acquire second and third clients- Emphasized being frugal and smart with expensesPrimary Topic: Successes and Failures- Success of staying in business for over 12 years- Failures from being risk adverse and slow to make necessary commitments- Elevation of business by taking calculated risksPrimary Topic: Funding the Business- Funded business through clients, work, and pre-purchases- Built The Golden Group off the anchor of the first client- Currently consulting with startups funded by the first customerPrimary Topic: Starting a Business in Today's Environment- Utilizing low-cost or no-cost business options- Embracing virtual or web-based work- Leveraging tools like WordPress for website building- Developing an audience online through social media and other avenues- Retaining control and equity by bootstrapping a businessPrimary Topic: Empowering Future Entrepreneurs- Encouraging potential entrepreneurs to understand their audience and customers- Building a product/service by allowing the first customer to be a beta tester- Using crowdsourcing and other options to fund and develop a business- Emphasizing the opportunity to start and keep a business by bootstrapping it❓ Questions1. How did Kyle's journey as an entrepreneur begin, and how did it lead him to start his own business?2. What strategies and tactics did Kyle utilize to bootstrap his business, The Golden Group, and achieve success without external funding?3. What challenges did Kyle face in the early stages of starting his business, and how did he overcome them?4. In what ways did Kyle's initial client play a crucial role in launching and sustaining his business?5. How did taking calculated risks and making smart investments impact the growth and success of The Golden Group?6. What are the advantages of funding a business through clients and pre-sales, as explained by Kyle?7. What key lessons can entrepreneurs learn from Kyle's experiences in building and growing a business over a 12-year period?8. How can entrepreneurs leverage the current technological landscape and low-cost business options to their advantage, as outlined by Kyle?9. What are the potential benefits of bootstrapping a business and retaining control, equity, and...

There's no worse regret than "I didn't know you did that." "I didn't know I could hire you for that." You have to tell people what you do for your job and profession, how you get paid, how you create value for others and how you help people with your professional services or products if it's something you genuinely believe in. This is not a sales pitch or a conversion process. This is not ABC "Always Be Closing". This is a value conversation, which is much better. Be brave enough to advocate for yourself, your business or brand. If you don't do it for yourself, no one else will. Talk about what you do or what you're working on casually, in an informational way. Be bold and talk about your business or side hustle. Talk about your goals. Talk about your band, art or social media account you're trying to build. Talk about a new degree you're working on because you want to change your career. Talk about things you want to do, get people involved, get people invested. Create relationships and then go from there with a potential for success. You know me, I'm Kyle Golding. I'm not just the guy behind the Saturday Morning Hustle. I'm also the CEO and Chief Strategic Idealist for The Golding Group, an award-winning think tank of strategic planning, business process management, integrated marketing and public relations consultants. We work with your leadership team to develop strategy, determine the most effective action plans, then execute and measure. We create processes, systems and protocols that can be measured, adjusted and repeated by incorporating data analysis, market trends and audience feedback in a two-way conversation. Tell people what it is you do. Tell people how it's different than other options. Tell them the value that you create. Tell them the audience you're looking for. Tell them who gets the best value out of your product or service, how you want to serve them, how you want to create for them, connect with them, build business relationships, etc... Explain these things to people, but not in a sales pitch. Don't try to sell it directly to them. Just tell friends, tell family, tell casual acquaintances. When you're networking or at a holiday event, when you meet someone and they ask, "What did you do for a living?" don't just say you're in accounting, legal, medical, business, consulting, etc... Tell them "I own a business; this is what we do. This is whom we serve." If the person listening finds value in that, you might have an opportunity, but they also might know someone or refer someone to your business. If you're going to be in business, if you're going to be a self-brand, if you're going to be a hustler, grinder or an entrepreneur, you got to be comfortable telling people who you are, what you do, the value you create, what's distinct about your business, what's good about doing business with you, why people should pay attention, why they should trust you. You have to be comfortable talking about it, not promotionally, not trying to make money, but being confident in what you do by connecting with people. Try to build relationships that eventually could lead to a business transaction. Put things in the correct order. Be confident. Be willing to do it for yourself, your business and your future success. Let's talk about it on the SMH podcast today! It's Saturday. I'm in the office. This is the Saturday Morning Hustle podcast. Listen while your competition is still sleeping. ⁠⁠⁠⁠https://bit.ly/ListenToSMH --- Send in a voice message: https://podcasters.spotify.com/pod/show/satmorninghustle/message

Episode #53: Let's Talk Entrepreneurship and Innovation with Kyle GoldingIn the latest episode of Coffey & Code, we sit down with a true visionary in the world of entrepreneurship and innovation - ⁠Kyle Golding⁠, the CEO and Chief Strategic Idealist at ⁠The Golding Group⁠. Prepare for an enlightening discussion as we explore the intricacies of fostering innovation in the business world and the value of community over competition!Topics Covered: Kyle shares his inspiring journey, from his early career to becoming the driving force behind the Golding Group. The Golding Group's Approach to Innovation Navigating Entrepreneurship Challenges: Kyle talks about the challenges faced by entrepreneurs, from securing funding to building a sustainable business model. Kyle shares his insights on how to overcome these obstacles and thrive in the competitive landscape. The Role of CreativityBe sure to follow ⁠Kyle Golding⁠ and ⁠⁠The Golding Group⁠ on social media to stay up to date with the latest entrepreneurship innovations.⁠⁠Want to support this podcast?⁠⁠ Subscribe, leave a review/rating, share with a friend, and consider becoming a monthly supporter of Coffey & Code.Thanks for listening!-Ashley Coffey

Hi, my name is Kris Newlin: I'm a licensed professional counselor, registered board-certified art therapist, and mixed media artist. I enjoyed hanging out with Hoang today and just talking about the impact of mental health and art both on an individual scale and a larger scale in the community. And we ended everything talking about pizza, so we had a great time, and it was fun to be part of the show today. Welcome back to the undefeated show Defining Moments Podcast. We are located here in the triple B of OKC in Kyle Golding's beautiful studio. Today's episode is brought to you by our awesome sponsors, M&D drilling out of Waller, Texas.

Episode #53: Let's Talk Entrepreneurship and Innovation with Kyle GoldingIn the latest episode of Coffey & Code, we sit down with a true visionary in the world of entrepreneurship and innovation - ⁠Kyle Golding⁠, the CEO and Chief Strategic Idealist at ⁠The Golding Group⁠. Prepare for an enlightening discussion as we explore the intricacies of fostering innovation in the business world and the value of community over competition!Topics Covered: Meet Kyle Golding: Kyle shares his inspiring journey, from his early career to becoming the driving force behind the Golding Group. The Golding Group's Approach to Innovation: Kyle sheds light on his company's unique approach to innovation, emphasizing the importance of a holistic strategy that goes beyond just technology. He discusses how innovation involves a mindset shift, organizational culture, and constant adaptation. Navigating Entrepreneurship Challenges: The conversation delves into the challenges faced by entrepreneurs, from securing funding to building a sustainable business model. Kyle shares his insights on how to overcome these obstacles and thrive in the competitive landscape. The Role of Creativity: Kyle discusses how creativity isn't limited to the arts; it's a critical aspect of problem-solving and business development.Be sure to follow ⁠Kyle Golding⁠ and ⁠⁠The Golding Group⁠ on social media to stay up to date with the latest entrepreneurship innovations.⁠⁠Want to support this podcast?⁠⁠ Subscribe, leave a review/rating, share with a friend, and consider becoming a monthly supporter of Coffey & Code.Thanks for listening!-Ashley Coffey

Our special guest on this episode is Suzette Chang, Founder and Executive Director of Thick Descriptions https://thickdescriptions.org/. This non-profit organization disrupts traditional education to help humans thrive where they are, building better communities. How are they doing that? Through the application of anthropological processes. This can also apply to business in numerous ways such as innovation, protocol development, corporate culture, etc. Let's talk about it. Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen

Embracing change is an opportunity. Opportunity leads to success. Challenge yourself and your business team. Get out of your comfort zone personally and professionally. Take smart risk - not wild, not too safe, but with a desired outcome. We have major news updates. A new office, new podcast studio and new Strategic Growth podcast format featuring an emphasis on interviews with business leaders and business plan triage (we answer your toughest questions). We're planning more strategy, process and execution insights and analysis. All based on your feedback. Let's talk about it. Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen

Quiet Quitting is a relatively new phenomenon in which young professionals claim to be doing the bare minimum to reprioritize work-life balance. Employees doing the bare minimum of effort to earn a paycheck to renew an emphasis on life outside of work. But, this is not popular with employers, some of which are countering with Quiet Firing or giving employees less responsibility, limiting their role and potential for advancement. Both Quiet Quitting and Quiet Firing are detrimental to both employees and employers. We have advice for avoiding both on the podcast today. Listen/Stream/Watch Subscribe to the podcast https://bit.ly/SGPodListen

Business Process Management (BPM) is a strategic approach to creating effectiveness, efficiency and dependability in the execution of business activity. By focusing on ALL processes necessary for day-to-day operations, you (business leader) can better manage your business outcomes.The Golding Group Definition of BPM: Business Process Management is a strategic approach to aligning company workflow, procedures, communication and human assets (talents) to create the most effective, efficient and manageable systems for sustainable business growth and longevity. We have a variety of podcast episodes addressing BPM theory and execution. https://bit.ly/BPMplaylistListen/Stream/Subscribe to the podcast https://bit.ly/SGPodListen

On this BONUS 5th Wednesday of the Month episode, Co-Host Kyle Golding asks Professor Pritch Pritchard, APR & Fellow PRSA two pop quiz style business ethics questions for his unscripted answers and advice. We examine hot takes on adding an "inflation surcharge" to bills as a type of tax and if journalists should take PR jobs.The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe so you never miss an episode. Please tell a friend, leave a review and engage with us on social media. To contact us for advice, assistance or collaboration, please visit https://thegoldinggroup.com/contact-us/

From the grind, to consistency to Saturday Morning Hustles, Kyle Golding is the definition of GRIT. Kyle has clear and transparent messages for his listeners and clients. He is not just a great strategic growth consultant, but he is an honest and great human being. Kyle takes you through where he started out to get to where he is today! For more Kyle: https://thegoldinggroup.com/ https://saturdaymorninghustle.com/category/saturday-morning-hustle/

We return to a common subject on this podcast but we all (personal, business and society) need to do better – treating each other with decency and civility. “The Professor” Pritch Pritchard, APR & Fellow PRSA breaks down our favorite expert advice for incorporating decency and civility in business relationships. The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe so you ever miss an episode. Please tell a friend, leave a review and engage with us on social media. To contact us for advice, assistance or collaboration, please visit https://thegoldinggroup.com/contact-us/

There is a romanticism in entertainment about being a mob boss. But, being an actual gangster requires a lot of unsavory efforts that most people aren't capable of doing. It's similar to being an entrepreneur, business owner, boss or leader. It's much more complicated than it looks on TV or in the movies. We will break it down for you and apply lessons from the great gangster bosses (Tony Soprano, Vito Corleone, etc...) for legal, legit business in 2022. Listen, watch, stream or subscribe: https://bit.ly/SGPodListen The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe so you ever miss an episode. Please tell a friend, leave a review and engage with us on social media. To contact us for advice, assistance or collaboration please visit https://thegoldinggroup.com/contact-us/

Our special guest on this bonus 5th Wednesday of The Month episode is an award-winning entrepreneur, personal stylist and image consultant focused on personal branding and self-confidence. Gregory Jerome combines fashion, psychology and marketing into a formula for professionals to look, feel and perform their best. Jerome has lots of tips, advice and fashion puns to share on the podcast today. Listen, watch, stream or subscribe: https://bit.ly/SGPodListen The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe, so you ever miss an episode. Please tell a friend, leave a review and engage with us on social media. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

The single most important key to success is... you have to listen to find out. We will reveal the word, concept, discipline, execution, etc. in the first 2 minutes and then discuss all of the aspects for utilization, implementation and maximization in your pursuit of success in your business, self-brand or career. Listen, watch, stream or subscribe: https://bit.ly/SGPodListen The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe, so you ever miss an episode. Please tell a friend, leave a review and engage with us on social media. The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe, so you ever miss an episode. Tell a friend, leave a review and engage with us on social media. Twitter https://twitter.com/GoldingGroup @GoldingGroup LinkedIn https://www.linkedin.com/company/the-golding-group Facebook https://www.facebook.com/StrategicBusinessGrowth Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

After 149 episodes (141 + 8 bonus eps) of the #NeoMarketing Podcast, it was time for a change. The new and improved Strategic Growth Podcast begins today by discussing the new name and exactly how and why strategic growth is good for your business today and in the future. Strategic: Informed, Intentional, Actionable, Measurable, Repeatable, Sustainable Growth: Expanding, Improving, Moving in the right direction. Not growing is stagnant or contracting. Growth happens after contraction to replace what was lost. Every aspect of growth is positive. Strategic Growth = Smart Success The Golding Group Strategic Growth podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe, so you ever miss an episode. Tell a friend, leave a review and engage with us on social media. Future episodes will have the same content, with additional content, but under this new name that better reflects our professional practice in 2022 (and beyond). Listen/Stream/Subscribe to the podcast https://bit.ly/NMPodListen To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/ Let's engage! Twitter https://twitter.com/GoldingGroup LinkedIn https://www.linkedin.com/company/the-golding-group Facebook https://www.facebook.com/StrategicBusinessGrowth Instagram https://www.instagram.com/TheGoldingGroup/

We have 3 major announcements on this bonus 5th Wednesday of the Month bonus episode. 1. We are changing the name of this podcast. What will the new name be? You have to listen to find out. 2. Inspired by advice from Gary Vaynerchuk, we will be adding a lot more interviews with business leaders and decision-makers. 3. We will be starting a new series where we diagnose and then triage a business problem for a business owner or investor. Real advice for real problems of a real business. After 140 episodes of the #NeoMarketing Podcast, it's time for a change. This is the last episode using the original podcast title. Future episodes will have the same content, with the additions mentioned previously, but under a new name that better reflects our professional practice in 2022 (and beyond). On this podcast series, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications. Educational, informative and (hopefully) entertaining. https://bit.ly/NeoMarketingSubscribe To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

"The Professor" Pritch Pritchard, APR & Fellow PRSA is taking a deep dive into the scourge of modern communications: Misinformation, Malinformation and Disinformation. We identify, define and discuss the different types of media manipulations prevalent in today's 24/7 global media mix. Misinformation is false, but not created or shared with the intention of causing harm. Disinformation is deliberately created to mislead, harm, or manipulate a person, social group, organization, or country. Malinformation is based on fact, but used out of context to mislead, harm, or manipulate. Pritch references the disinformation literacy resources of PRSA: http://voices4everyone.prsa.org/disinformation/disinformation-literacy/ To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

We're discussing all the mistakes and missteps of many start-ups and small businesses that can add up to presenting a picture of failure, not success. These minor errors can collectively harm or kill a new or small brand. We cover basics like having a proper website with corresponding email addresses, official phone numbers, and cohesive social media accounts. Failure to explain product/service, differentiation, value proposition, the people involved or not telling your story (you assume no one cares, but they do). Too much focus on sales numbers or marketing before product/service development. Making way too many assumptions, not being patient enough and chasing fast cash are just a few of the topics we cover on this episode. On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://bit.ly/NeoMarketingSubscribe To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

The ability to delegate is an often misunderstood and overlooked leadership skill. Yet, delegation is the quickest way to promote, or stagnate, business growth. Without delegation within an organization, you have a much higher potential for inefficiency, employee burnout and missed opportunities. On this episode, we discuss the how and why of delegation for success. On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://bit.ly/NeoMarketingSubscribe Pritch was inspired to talk about delegation as a leadership skill after reading Leadership: The Importance of Knowing How to Delegate by Brett & Kate McKay https://www.artofmanliness.com/career-wealth/leadership/leadership-the-importance-of-knowing-how-to-delegate/ so check out that article as well. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

Consumers are more sophisticated than ever in 2022. They know businesses are collecting data on them, some of which they voluntarily share via search engines, website clicks and opt-ins. It's not enough to stop at basic, generic demographic data for marketing. In 2022, all businesses (big and small) need to further inspect, analyze and activate the data they have on current and prospective customers to highly customize marketing, customer service and sales process. Spend more time exploring curated product/service offerings, inventory on demand and unique offers for the smallest audience subgroups. Focus on repeat business, referrals, brand loyalty and highly focused differentiation. On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://bit.ly/NeoMarketingSubscribe To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

An old idea that's very, very relevant in 2022: Lifetime Value of advertising, marketing, public relations and customer service. We discuss the impact of lifetime value in '22 based on an article written in the 1980's by Pritch's dad (an original "Mad Man" advertising pro): Pritchard Jr, H. O. "A Member's Lifetime Value: Seeing Member Acquisition as an Investment in Your Organization's Future." Association Management 36.6 (1991): 35-39. There is huge profitability in retaining clients instead of constant attraction, thus lifetime value of repeat business along with recommendations, endorsements and (potential) brand evangelist. We break down the why, how to execute, measurement, budgeting and management of creating lifetime value as an investment, not an expense. 00:00 From expense to investment 00:39 Intro 02:42 The longer they stay, the more value created 06:48 Evaluation of your product/service/program offering 08:30 The answer isn't always "just charge more" 11:00 Value added 14:50 All based on research of what's valuable to your audience 16:50 Profitable and sustainable On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://bit.ly/NeoMarketingSubscribe To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

New for '22 our predictions of essential and impactful business trends for 2022 - NOT new normal, just normal business in the new year. 1. Because of Covid: The Great Resignation and Consumer Experimentation 2. Continuing Trends: Niche Inside a Niche 3. The Opportunity: Data Activation (More In A Future Episode) 4. What To Watch For In 2022: Crypto, Blockchain, NFT, Hybrid Events, Democratization of Everything, New Money in New Places On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://bit.ly/NeoMarketingSubscribe To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

Episode 134 was inspired by a recent conversation we had with a new business owner who was overwhelmed by too much information. He had taken a multi-week class on starting a business, read blogs, listened to podcasts and purchased a franchise that came with a huge marketing manual. The problem was where to start, how to focus on what's most important and how all the advice in the world could b put into the simplest version possible to get his business off the ground. That's what we did for him and we hope to do for you with this episode. His 800 pages instruction manual had 798 too many pages. Everything necessary was on the first two pages: Brand, Products & Services, SWOT, Audience, Advertising (all of it), Public Relations, Sales. We break all of these segments down to simple, easiest-to-understand action plans. 05:00 It was all on the first two pages 10:38 Brand + Product/Service DIFFERENTIATION #1 13:37 POSITION vs. competition #2 20:41 Target AUDIENCE #3 24:54 SET and MEET EXPECTATIONS #4 29:50 FOCUS on most effective channel(s) first #5 On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.

On Ep133 of The Golding Group #NeoMarketing Podcast, Pritch Pritchard, APR & Fellow PRSA will react to the PR disaster of the Michigan Attorney General Dana Nessel who made a minor crisis much worse by responding in all the wrong ways. Pritch will utilize Jim Lukaszewski’s “Profiles in Failure” list of things NOT to do during crisis management. Nessel somehow managed to do everything on this list of actions to avoid. Not just a teachable moment, but a whole series of “what not to do” examples. “Sometimes the only way to help organizations avoid embarrassment, humiliating visibility, enormous litigation, and just plain stupidity is to illustrate dramatically the pattern of behaviors and attitudes that lead to catastrophic reputational trouble.” Jim Lukaszewski calls this pattern “Profiles in Failure.” https://www.e911.com/profiles-failure-behavior-patterns-precipitate-perpetuate-trouble/ NBC NEWS: Michigan’s AG got drunk before a football game and wrote about it on Facebook. Attorney General Dana Nessel said she declined pleas from staff members to hire a crisis management firm to handle the fallout from the incident. https://www.nbcnews.com/news/us-news/michigans-ag-got-drunk-football-game-wrote-facebook-rcna5207 On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.

On #NeoMarketing Podcast Ep132 we are discussing media relations rules of engagement (ROE). "The Professor" Pritch Pritchard, APR gives his guidelines to remember for successfully engaging members of the media as a public relations professional. Here's the baker's dozen list of tips: Hot mics and cameras When an interview starts and ends Your words up in lights  It's OK to say "I Don't Know" when you don't On The Record On Background  Off The Record  NEVER Spin Perception is reality  Always tell the truth Speak in personal terms Never argue  Never Let an S.O.B. know... On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA  discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.

This month, The Golding Group will celebrate our 10th anniversary as a company. On this episode, we reflect on the lessons learned over a decade of ups, downs and less-than-perfect outcomes that have shaped the company. We also look forward to the next 10 years (and beyond). On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. Subscribe to the #NeoMarketing podcast: iTunes https://bit.ly/TheGoldingGroup Videos on YouTube https://bit.ly/GoldingGroupYouTube Spotify https://bit.ly/NeoPodcast (Login First) iHeartRadio https://bit.ly/NeoMarketingPod Spreaker https://www.spreaker.com/user/thegoldinggroup Google Podcast https://bit.ly/NeoMarketingGP Podchaser https://bit.ly/NeoPodchaser Pod Link https://pod.link/1275659816 Deezer https://bit.ly/NeoPodDeezer Podcast Addict https://bit.ly/NeoPodAddict To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/ Let's engage! Follow us: Twitter https://twitter.com/GoldingGroup @GoldingGroup Facebook https://www.facebook.com/StrategicBusinessGrowth LinkedIn https://www.linkedin.com/company/the-golding-group Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup

How exactly does a business mission statement or expressed values translate into public reputation? "The Professor" Pritch Pritchard, APR & Fellow PRSA is here to explain. We discuss the value of a Code Of Conduct for business and how to manage the process. 01:16 Civility 01:26 An Old Ohio Code of Conduct Has a Point - WSJ 9/22 02:22 Revisit Mission and Value Statements 02:58 Public (foul) language 04:30 Honesty (do we have to actually say this?!?) 05:26 Volume and tone 08:20 Do the right thing 09:02 The Golden Rule 09:30 Tossing candy wrappers on other people's lawn 10:27 Gary V. says "don't tear down other people's buildings" 11:53 Zero cost to a Code of Conduct 12:46 Start with the basics 13:31 Corporate culture On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. Subscribe to the #NeoMarketing podcast: iTunes https://bit.ly/TheGoldingGroup Videos on YouTube https://bit.ly/GoldingGroupYouTube Spotify https://bit.ly/NeoPodcast (Login First) iHeartRadio https://bit.ly/NeoMarketingPod Spreaker https://www.spreaker.com/user/thegoldinggroup Google Podcast https://bit.ly/NeoMarketingGP Podchaser https://bit.ly/NeoPodchaser Pod Link https://pod.link/1275659816 Deezer https://bit.ly/NeoPodDeezer Podcast Addict https://bit.ly/NeoPodAddict To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/ Let's engage! Follow us: Twitter https://twitter.com/GoldingGroup @GoldingGroup Facebook https://www.facebook.com/StrategicBusinessGrowth LinkedIn https://www.linkedin.com/company/the-golding-group Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup

On this episode, we're discussing the measurable value of ethical business practices and the potentially catastrophic effects of ethical failings along with the reasons we are sponsors of the Better Business Bureau Serving Central Oklahoma award for Woman Of Integrity 2021. BBB Revere & Revel™ Event 10/20/21 honoring and celebrating women of integrity and their supporting allies. Oklahoma women will join their advocates to learn together: to cultivate leadership skills, to stand on their core values and to engage in discussion on topics that matter. We invite all to honor and celebrate women who live out their personal missions boldly, who challenge and break the molds set before them. We are honored to sponsor the Woman Of Integrity Award at the Revere & Revel event. RSVP today and book your calendars for this all-inclusive conference. On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. Subscribe to the #NeoMarketing podcast: iTunes https://bit.ly/TheGoldingGroup Videos on YouTube https://bit.ly/GoldingGroupYouTube Spotify https://bit.ly/NeoPodcast (Login First) iHeartRadio https://bit.ly/NeoMarketingPod Spreaker https://www.spreaker.com/user/thegoldinggroup Google Podcast https://bit.ly/NeoMarketingGP Podchaser https://bit.ly/NeoPodchaser Pod Link https://pod.link/1275659816 Deezer https://bit.ly/NeoPodDeezer  Podcast Addict https://bit.ly/NeoPodAddict To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/ Let's engage! Follow us: Twitter https://twitter.com/GoldingGroup @GoldingGroup Facebook https://www.facebook.com/StrategicBusinessGrowth LinkedIn https://www.linkedin.com/company/the-golding-group Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup

"The Professor" Pritch Pritchard, APR & Fellow PRSA challenges co-host and Golding Group CEO Kyle Golding to a philosophical debate on the Friedman Doctrine: The Social Responsibility of Business is to Increase Its Profits. Friedman is known as one of the most influential economists of the 20th century. The Friedman doctrine has been very influential in the corporate world but has also attracted criticism. We go deep and wide in the back-and-forth discussion. Reference: https://en.wikipedia.org/wiki/Friedman_doctrine. The pair also discuss the Top 4 Corporate Social Responsibility (CSR) Trends To Watch In 2021. Reference article: https://everfi.com/blog/community-engagement/corporate-social-responsibility-trends. On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. https://bit.ly/NeoMarketingSubscribe. On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. Subscribe to the #NeoMarketing podcast: iTunes https://bit.ly/TheGoldingGroup Videos on YouTube https://bit.ly/GoldingGroupYouTube Spotify https://bit.ly/NeoPodcast (Login First) iHeartRadio https://bit.ly/NeoMarketingPod Spreaker https://www.spreaker.com/user/thegoldinggroup Google Podcast https://bit.ly/NeoMarketingGP Podchaser https://bit.ly/NeoPodchaser Pod Link https://pod.link/1275659816 Deezer https://bit.ly/NeoPodDeezer Podcast Addict https://bit.ly/NeoPodAddict To contact us for advice, assistance or collaboration https://thegoldinggroup.com/contact-us/

On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. Subscribe to the #NeoMarketing podcast:iTunes https://bit.ly/TheGoldingGroupVideos on YouTube https://bit.ly/GoldingGroupYouTubeSpotify https://bit.ly/NeoPodcast (Login First)iHeartRadio https://bit.ly/NeoMarketingPodSpreaker https://www.spreaker.com/user/thegoldinggroupGoogle Podcast https://bit.ly/NeoMarketingGPPodchaser https://bit.ly/NeoPodchaserPod Link https://pod.link/1275659816Deezer https://bit.ly/NeoPodDeezer Podcast Addict https://bit.ly/NeoPodAddict To contact us for advice, assistance or collaboration https://thegoldinggroup.com/contact-us/

Corporate Social Responsibility (CSR) is often a major component of brand marketing and public relations. But is it always the right thing to do? What are the guidelines and considerations for communications professionals when crafting CSR statements from a brand, not a person? "The Professor" Pritch Pritchard, APR and Fellow PRSA will explain the when and how of proper CSR statements and pitfalls to avoid. Subscribe to the podcast: iTunes https://bit.ly/TheGoldingGroup Spotify https://bit.ly/NeoPodcast (Login First) iHeartRadio https://bit.ly/NeoMarketingPod Spreaker https://www.spreaker.com/user/thegoldinggroup Google Podcast https://bit.ly/NeoMarketingGP Podchaser https://bit.ly/NeoPodchaser Pod Link https://pod.link/1275659816 Deezer https://bit.ly/NeoPodDeezer Podcast Addict https://bit.ly/NeoPodAddict YouTube https://bit.ly/GoldingGroupYouTube On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/ Let's engage! Follow us: Twitter https://twitter.com/GoldingGroup @GoldingGroup Facebook https://www.facebook.com/StrategicBusinessGrowth LinkedIn https://www.linkedin.com/company/the-golding-group Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup

With a lot of businesses transitioning from work from home (WFH) back to the office the concept and execution of Corporate Culture is once again becoming more important. But corporate culture doesn't happen overnight. We have two real-world examples of (1) how to build and (2) how to erode corporate culture through attention to (or lack of) details to discuss, analyze and craft teachable moments. Subscribe to the podcast: iTunes https://bit.ly/TheGoldingGroup Spotify https://bit.ly/NeoPodcast (Login First) iHeartRadio https://bit.ly/NeoMarketingPod Spreaker https://www.spreaker.com/user/thegoldinggroup Google Podcast https://bit.ly/NeoMarketingGP Podchaser https://bit.ly/NeoPodchaser Pod Link https://pod.link/1275659816 Deezer https://bit.ly/NeoPodDeezer Podcast Addict https://bit.ly/NeoPodAddict YouTube https://bit.ly/GoldingGroupYouTube On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. #NeoMarketing COVID-19 Business Support Episodes Video Playlist: https://bit.ly/COVIDBusinessAdvice Audio Playlist: https://thegoldinggroup.com/series/covid/ To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/ Let's engage! Follow us: Twitter https://twitter.com/GoldingGroup @GoldingGroup Facebook https://www.facebook.com/StrategicBusinessGrowth LinkedIn https://www.linkedin.com/company/the-golding-group Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup

BONUS 5th Wednesday Ep: We are taking our Oklahoma Business Incubator questions straight to an expert – Vicki Langford, Founding Partner of Project 3810, an accredited incubator program. We discuss common questions about the requirements, benefits and expectations of an accredited incubator program like the one Langford manages at Project 3810 since 2018. Project 3810 is a commercial office and warehouse space for lease, coworking and commercial kitchen. In 2020, Project 3810 added the Broke Brewing taproom and brewery. Langford is involved in several existing businesses, startups and business coaching (SCORE). Her “day job” is VP of Resonance Inc. parent company of several brands (DD Audio, Soundqubed) manufacturing hand-built, high-performance audio equipment like car audio woofers, amplifiers and components, consumer and professional powered monitors, powered subwoofers and satellite speakers. https://project3810.com/ Subscribe to the podcast: iTunes http://bit.ly/TheGoldingGroup Spotify http://bit.ly/NeoPodcast (Login First) iHeartRadio http://bit.ly/NeoMarketingPod Spreaker https://www.spreaker.com/user/thegoldinggroup Google Podcast http://bit.ly/NeoMarketingGP Podchaser http://bit.ly/NeoPodchaser Pod Link https://pod.link/1275659816 Deezer http://bit.ly/NeoPodDeezer Podcast Addict http://bit.ly/NeoPodAddict YouTube http://bit.ly/GoldingGroupYouTube On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. #NeoMarketing COVID-19 Business Support Episodes Video Playlist: https://bit.ly/COVIDBusinessAdvice Audio Playlist: https://thegoldinggroup.com/series/covid/ To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/ + Let's engage! Follow us: Twitter https://twitter.com/GoldingGroup @GoldingGroup Facebook https://www.facebook.com/StrategicBusinessGrowth LinkedIn https://www.linkedin.com/company/the-golding-group Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup

This week, Pritch wants to show some love to earned media. In particular, creating relationships with media sources and how to professionally pitch your story ideas. The key is doing a good job sending topics, news releases and story ideas with an actual "News Peg" to it and not everything your client wants "news" for. The relationship should work both ways, with you giving your media contacts tips on newsworthy events and stories that have nothing to do with you or your clients. Just a win for them. Special Guest: This week, President of PRSA-OKC Kristin Ewing, APR drops by to talk about current and upcoming events at PRSA. http://prsaokc.com/index.php Bonus Question: What's the oddest thing you have ever been asked to do for client or boss? Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com Let's engage. Follow us on Twitter: https://twitter.com/GoldingGroup Instagram: https://www.instagram.com/thegoldinggroup LinkedIn: https://www.linkedin.com/company/the-golding-group Facebook: https://www.facebook.com/StrategicBusinessGrowth

"Too many businesses today are set up to benefit themselves and not their audience. It should be the other way around." To compete or be disruptive, business should be providing products/service in a way that benefits the client/customer first. Then, find a way to accomplish that with a profit margin (every business has to make a profit or die) and you now have a viable business model. Give them what they want, how they want it! Learn the lessons of old-school cable companies and cell phone providers. Don't force your customer to do business the way you want, but in a way they want. Build brand loyalty and repeat business through your attitude and structure. Develop real audience profiles and then use that information to be a better business option. Switch the way you think, serving your audience first, to benefit you (more) later. Think long-term, not short. It's harder up front, but so much better and more stable in the long term. It's simply a better way to do business.  Bonus Question: What TV shows, publications, websites, podcast and video shows do you follow for business advice? For Pritch, industry publications like PRSA and Ad Week. For Kyle, Shark Tank, The Profit and Gary V. He's also a big fan of The Pursuit by Kelsey Humphreys on YouTube. What are you watching and reading online to get your business advice (besides the NeoMarketing Podcast of course)? Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube. Every week on the NeoMarketing podcast, The Golding Group partners briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com Let's engage. Follow us on Twitter: https://twitter.com/GoldingGroup Instagram: https://www.instagram.com/thegoldinggroup LinkedIn: https://www.linkedin.com/company/the-golding-group Facebook: https://www.facebook.com/StrategicBusinessGrowth

In a special guest segment "bonus" podcast, Alyssa Murphy drops in to talk about Next Thought Online Learning and Next Thought Studios, a Norman, OK-based technology company with an online learning and content focus. We discuss the ways technology is changing how we learn, communicate and do business in 2018. Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube. Every week on the NeoMarketing podcast, The Golding Group partners briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com Let's engage. Follow us on Twitter: https://twitter.com/GoldingGroup Instagram: https://www.instagram.com/thegoldinggroup LinkedIn: https://www.linkedin.com/company/the-golding-group Facebook: https://www.facebook.com/StrategicBusinessGrowth

Employee communications have always been an HR issue, but why? PR and marketing professionals are better equipped to drive internal employee communications. Employees need to know the company mission, position, offers and value statement. Employees are your greatest ambassadors. Word-of-mouth from employees has huge value in-person, online and via social media. A company stands for what the employees stand for. The keys are building relationships and engagement. Can you mid-level employees do a better job with internal communications? Probably so. Your PR team can help. Often, companies with rapid growth (existing and startups) lose their effectiveness due to a lack of internal communication structure. Like our Golding Group partner Felicite Moorman says: "Death By Success" from rapid growth. The lack of employee communications is as detrimental as gaps in internal structure, inventory or cash flow. Special guest Alyssa Murphy drops by to discuss AMA-OKC, our local chapter of the American Marketing Association. Alyssa tells us about upcoming signature speaker series, their annual Super Bowl Ad review and upcoming "Marketini" awards. http://amaokc.org/ Subscribe to the NeoMarketing podcast on iTunes and videos on YouTube. Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com Let's engage. Follow us on Twitter: https://twitter.com/GoldingGroup Instagram: https://www.instagram.com/thegoldinggroup LinkedIn: https://www.linkedin.com/company/the-golding-group Facebook: https://www.facebook.com/StrategicBusinessGrowth

It's that time in the new year when we set resolutions for ourselves. In business, we set goals to track our successes (or lack thereof). This allows a business to do more of what works and less of what doesn't. Just because your business is profitable, doesn't mean there isn't room for improvement. Side Note: Almost no one is doing 5-year strategic plans anymore. Business moves too fast today. Prepare a 12-18 month plan with a 36-month max. When setting goals, never start with tactics (the fun stuff). Instead, use these 3 concepts for setting the proper goals. Obtainable: Set your goals high, but not so high you cannot obtain them. Set an additional “stretch” goal to push yourself but in a realistic way. Factors within and outside your business will affect you throughout the year. Don't just set goals against your primary competition, but all discretionary spending options. Measureable: According to Pritch, measurement is the most important part. If you can't quantify it via math, it's not measurable. You have to start somewhere (X) and end the year somewhere else (+/-X). Goals need to be connected to audience and market factors such as share percentage, scope, etc. Specific: You can't measure something if you don't set a specific goal. "More Sales" is not specific, but "increase sales by X% or $X" is. The other aspect of being specific is setting a timeline and budget. What do you want to accomplish, when and how much will you spend? Only do those things that have positive ROI. You need to be profitable to survive.  Once you have taken these three steps, the strategy and tactics will be obvious. Now, divide up your set budget based on impact, priority, etc. then execute! Bonus question: On a personal note, what's your New Years Resolution? Subscribe to the NeoMarketing podcast on iTunes and videos on YouTube. Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com Let's engage. Follow us on Twitter: https://twitter.com/GoldingGroup Instagram: https://www.instagram.com/thegoldinggroup LinkedIn: https://www.linkedin.com/company/the-golding-group Facebook: https://www.facebook.com/StrategicBusinessGrowth

As we welcome in 2018, take a listen to some of the top moments from the #NeoMarketing podcast in 2017. Great advice, some argumentative statements, a few bloopers and an invitation to ask us questions or be a podcast guest. All of it happened in 2017, and we expect a whole lot more in 2018. We want to thank everyone for listening, subscribing, sharing online and supporting the show. We do this every week to help small business, entrepreneurs and those looking to hustle and grind their way to a better future. to be a guest or ask a specific question, contact us at http://bit.ly/ContactTheGroup Next week, we're back with a regular episode. Subscribe to the NeoMarketing podcast on iTunes and videos on YouTube. Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. Let's engage. Follow us on social media. Twitter  Instagram LinkedIn Facebook

In today's market, speed is essential. Waiting for the perfect scenario to launch your blog, vlog, podcast or startup is a huge mistake. Ideas are great, but execution is the key to success. Consistent delivery of information is more valuable than a flawless launch. There is no "perfect" time for anything. Even Gary V. and Casey Neistat had to learn as they worked. Technology is making it possible to bring the best ideas to reality fast. We started the #NeoMarketing podcast with no real idea what would happen or when. With only 20 episodes posted, the connections and interactions have been amazing. Keep watching and asking questions. The key is falling in love with the process of creating valuable content, not the final product. What are you waiting for? Subscribe to the NeoMarketing podcast on iTunes and videos on YouTube. Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. Let's engage. Follow us on Twitter Instagram LinkedIn Facebook

The Golding Group's resident Professor of PR Pritch Pritchard, APR starts a multi-part series of discussions about overlooked aspects of public relations with a conversation about community involvement and relationship building. Philanthropy, public events and employee giving programs all benefit businesses as responsible members of the local community. But there is so much more a business can do, for all the right reasons. . Bonus question: What are your family plans for the Christmas holiday? . Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube . Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. . https://thegoldinggroup.com . Let's engage. Follow us on Twitter: https://twitter.com/GoldingGroup Instagram: https://www.instagram.com/thegoldinggroup LinkedIn: https://www.linkedin.com/company/the-golding-group Facebook: https://www.facebook.com/StrategicBusinessGrowth

The first video podcast from the new #ContentFactory in the Project 3810 space. There are plenty of resources for how to develop content marketing (including this video podcast series) but what is the key that everyone is missing? Don't just listen to experts advice, but watch what they do. Reverse engineering others success is a very effective way of finding your path to the same success. The first key not waiting, but getting started with what you know and improve from there. Subscribe to the NeoMarketing podcast on iTunes and videos on YouTube. Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. Let's engage. Follow us on social media. Twitter  Instagram LinkedIn Facebook

Authenticity is an ever-increasing element of modern marketing. Advertisers are using community content and social causes to draw attention, such as the recent anti-bullying ads from Burger King, but is it authentic concern or a disguised sales pitch? Did the ad connect with the right audience as intended? Is it authentic to the BK brand? Why or why not? So what can BK do to prove the authenticity of a campaign like this? By sharing background, decision making process, planning and collaborators. The Golding Group partners discuss how to stay authentic to your brand by being open, transparent and honest about the good and bad. Show the "warts and all" as the saying goes. Don't forget, you can't fake the funk. The public sees through deception and dirty tricks. Bonus: Pritch is apparently afraid of the Burger King and finds the TV character to be a bully of sorts. Recorded at the OU Innovation Hub, a great space for creative professionals and entrepreneurs. http://www.ou.edu/innovationhub.html Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com Let's engage. Follow up on Twitter: https://twitter.com/GoldingGroup Instagram: https://www.instagram.com/TheGoldingGroup/ LinkedIn: https://www.linkedin.com/company/the-golding-group/ Facebook: https://www.facebook.com/StrategicBusinessGrowth