Personal Branding Unlocked

Content Warning:This episode includes discussions about miscarriage and related topics. Listener discretion is advised.In this episode of Personal Branding Unlocked, hosts Monica Walmsley and Josh Lawlor sit down with Kimberly Lewis, General Manager of Prelude Australia, to explore how personal branding can amplify leadership impact, inspire change, and foster inclusion. Kimberly's journey from Speech Pathologist to executive leader provides valuable insights for professionals aiming to build authentic and powerful personal brands. Here's what you'll learn:Transitioning Your Brand Through Career Changes Kimberly shares her journey from clinical roles to leadership in the not-for-profit sector and how she redefined her personal brand to reflect her evolving career.Maintaining Your Brand During Career Breaks Discover Kimberly's strategies for staying visible and relevant while on parental leave and why career breaks can be an opportunity to strengthen your personal brand.The Role of Authenticity in Leadership Kimberly discusses the importance of aligning your personal brand with your values and the mission of your organisation, particularly in the not-for-profit space.Advocating for Diversity and Inclusion Learn how Kimberly uses her personal brand to champion access, inclusion, and the rights of people with disabilities, inspired by her own lived experiences.Leveraging Education for Brand Growth As a recent MBA graduate, Kimberly highlights how furthering her education has elevated her leadership approach and enriched her personal brand.Storytelling as a Branding Tool Hear how Kimberly uses storytelling to connect with stakeholders, foster community engagement, and inspire action for sensitive causes like disability rights.Personal Branding Strategies for Leaders Kimberly shares actionable advice for professionals looking to raise their profile, including her favourite digital tools and platforms for not-for-profit leaders.Mentorship and Empowering Women in Leadership Be inspired by Kimberly's passion for supporting women in leadership and how she mentors others to build impactful personal brands.Join us for this inspiring and insightful conversation that will leave you with practical tips for building a personal brand that truly stands out. LINKS:TedTalk by Stella Young https://www.ted.com/talks/stella_young_i_m_not_your_inspiration_thank_you_very_much?subtitle=enPrelude Australia https://preludeaustralia.org.au/Kimberly's LinkedIn https://www.linkedin.com/in/kimberly-lewis-23a845104/Connect with Us: Follow us on social media HERE to stay updated with episode releases and behind-the-scenes content. Subscribe to "Personal Branding Unlocked" on your fave podcast platform to ensure you never miss an episode! Our full episodes promise to be insightful, offering actionable advice and stories from seasoned professionals. We can't wait to start this journey with you. Remember, personal branding is a journey, not a destination, and we're here to help you unlock it.Check out our other podcast Leaders Unlocked

In this episode of Personal Branding Unlocked, Monica and Josh sit down with Hayden Asper, a seasoned professional in the field of insolvency, to uncover the secrets behind building a powerful personal brand in professional services. Hayden shares invaluable insights from his career, volunteering, and networking, providing practical takeaways for anyone looking to elevate their brand.Key Takeaways:Building a Resilient Brand in a Tough Industry – Hayden dives into how working in the challenging field of insolvency has shaped his professional reputation and what you can do to build trust in high-pressure industries.Balancing Professional Life with Volunteering – Discover how Hayden's dedication to volunteer work has not only helped him give back but has also been a key driver in growing his network and enhancing his personal brand.Networking That Counts – Learn Hayden's strategies for building and maintaining meaningful connections locally that have contributed to his success. Get actionable tips on how to strengthen your network and leverage it for brand growth.Staying Positive in Difficult Work Environments – Hayden shares how he maintains a positive outlook and stays motivated, even when working through tough financial situations—skills you can apply to build resilience in your personal brand.Personal Growth and Brand Evolution – Listen to Hayden's advice for building a personal brand that aligns with both your professional expertise and personal passions, ensuring long-term growth and fulfillment.The Future of Insolvency and Brand Adaptability – Gain insights into emerging trends in insolvency and how professionals like Hayden are preparing for changes that will impact their careers and personal brands.This episode is packed with insights that will resonate with leaders and professionals across industries looking to stay ahead in an ever-evolving business landscape. Help your personal brand stand out by tuning in today!Connect with Us: Follow us on social media HERE to stay updated with episode releases and behind-the-scenes content. Subscribe to "Personal Branding Unlocked" on your fave podcast platform to ensure you never miss an episode! Our full episodes promise to be insightful, offering actionable advice and stories from seasoned professionals. We can't wait to start this journey with you. Remember, personal branding is a journey, not a destination, and we're here to help you unlock it.Check out our other podcast Leaders Unlocked

In this episode, we sit down with Melinda Smith and Craig Eardley, the expert duo behind Peak Presenting. With decades of experience in media, communications, and public relations, Melinda and Craig share their insights on mastering public speaking, building a powerful presentation style, and using these skills to elevate your personal and professional brand.Why You Should Listen:Discover Proven Techniques: Learn practical strategies from Melinda and Craig for overcoming the fear of public speaking and presenting with confidence.Master Media Interviews: Understand the nuances of handling media interviews effectively, whether you want to make headlines or avoid them.Enhance Your Personal Brand: Find out how strong presentation skills can build and amplify your personal brand, especially when pitching, leading, or public speaking.Crisis and Issues Management: Hear from Craig on how to communicate strategically during crisis situations and manage your message effectively.Insider Tips from Media Experts: Gain exclusive advice from Melinda's 25+ years as a news anchor and journalist on how to captivate and engage your audience.This episode is perfect for anyone looking to improve their public speaking skills, build a confident personal brand, and become an effective communicator in any professional setting.Connect with Melinda & Craig through the links below;Melinda Smith: LinkedInCraig Eardley: LinkedInPeak Presenting: Website  |  LinkedInBreathworkx: WebsiteConnect with Us: Follow us on social media HERE to stay updated with episode releases and behind-the-scenes content. Subscribe to "Personal Branding Unlocked" on your fave podcast platform to ensure you never miss an episode! Our full episodes promise to be insightful, offering actionable advice and stories from seasoned professionals. We can't wait to start this journey with you. Remember, personal branding is a journey, not a destination, and we're here to help you unlock it.Check out our other podcast Leaders Unlocked

If you're in professional services and looking to make a lasting impact through personal branding, this episode with video content expert Deb Szabo is packed with insights you won't want to miss. Whether you're new to video or seeking to optimise your current strategy, Deb's expertise will help you build a powerful, authentic, and sustainable personal brand through digital content.Episode highlights:1.     Unleash the Power of Video in Professional Services: Learn how video content is revolutionizing personal branding, especially for professionals looking to stand out in a crowded digital marketplace. Deb Szabo shares actionable tips on how to harness video to build meaningful connections with your audience.2.     Why Video is Non-Negotiable for Your Brand: Discover why video is more than just a trend—it's essential for growing your brand in professional services. Deb explains the psychology behind video's effectiveness in creating trust and establishing expertise.3.     Stay Ahead with the Latest Tech Trends: Deb dives deep into the tools and technologies she uses, including AI and the latest video creation hacks. Whether you're a beginner or a seasoned pro, you'll learn how to make tech work for your personal brand.4.     Secrets to Authentic Content Creation: Find out how to develop authentic, engaging content that resonates with your target audience. Deb shares her journey, offering insights on maintaining authenticity while adapting to different platforms like YouTube, Instagram, and LinkedIn.5.     Optimise Your Workflow for Maximum Reach: Deb explains how to repurpose one video into multiple content pieces, saving you time and effort while ensuring your brand reaches across various touchpoints.6.     Building Your Brand's Visual Identity: Deb outlines key steps to creating a memorable and unique brand identity through video, including tips on crafting your signature look and message to stand out in the professional services sector.Connect with Us: Follow us on social media HERE to stay updated with episode releases and behind-the-scenes content. Subscribe to "Personal Branding Unlocked" on your fave podcast platform to ensure you never miss an episode! Our full episodes promise to be insightful, offering actionable advice and stories from seasoned professionals. We can't wait to start this journey with you. Remember, personal branding is a journey, not a destination, and we're here to help you unlock it.Check out our other podcast Leaders Unlocked

In this engaging episode, we explore the powerful concept of "Done is Better than Perfect" and how it applies to personal branding. Perfectionism often leads to overthinking, causing delays in creating and growing your brand. We share personal experiences of how action beats hesitation, encouraging listeners to embrace imperfection, take risks, and start building their personal brands today. From that LinkedIn post you've been overanalysing to attending a networking event that you're unsure about, we show how these small steps can lead to big growth over time.The episode provides actionable tips to stop waiting for the “perfect” moment and start doing, even if it's not flawless. We discuss why it's okay to refine as you go, and how taking immediate action can result in greater personal and professional success. Learn strategies to avoid analysis paralysis, leverage social media for your brand, and see why every imperfect effort pushes you closer to your goals.Key topics covered in this episode:Overcoming analysis paralysis in personal brandingWhy taking action is more important than perfectionHow to refine and improve your personal brand over timePractical tips for posting on LinkedIn, attending events, and building your brandExamples of how successful brands started with imperfectionThis episode is perfect for professionals, entrepreneurs, and anyone looking to elevate their personal brand. You'll leave with actionable insights on how to stop overthinking, get your message out there, and let your personal brand grow through real-world experiences.Connect with Us: Follow us on social media HERE to stay updated with episode releases and behind-the-scenes content. Subscribe to "Personal Branding Unlocked" on your fave podcast platform to ensure you never miss an episode! Our full episodes promise to be insightful, offering actionable advice and stories from seasoned professionals. We can't wait to start this journey with you. Remember, personal branding is a journey, not a destination, and we're here to help you unlock it.Check out our other podcast Leaders Unlocked

This episodes Highlights:1. Authenticity in Personal Branding: Elechia Jones emphasises the importance of authenticity in personal branding. She discusses how staying true to yourself and consistently delivering value are key to building trust with clients and colleagues in the professional services industry.2. Overcoming Imposter Syndrome: Elechia opens about her journey with imposter syndrome and shares actionable strategies to combat self-doubt, empowering professionals to confidently navigate their careers.3. Networking Masterclass: Discover Elechia's networking strategies that helped her rise to leadership in the finance sector. She offers tips on how to build meaningful, lasting connections that enhance your personal and professional brand.4. The Power of Mentorship: Elechia highlights the critical role mentorship played in her career growth. She provides insights on how seeking the right guidance can accelerate your professional development and open doors to new opportunities.5. Community Engagement as a Branding Strategy: Learn how Elechia uses her involvement in community organisations to strengthen her personal brand. She discusses the benefits of giving back and how it can enhance your reputation in the professional services field.6. Navigating the Financial Industry: Elechia shares her experiences and insights on the challenges and rewards of working in the financial industry. This episode is a must-listen for finance professionals looking to advance their careers and build a robust personal brand.7. Building a Strong Online Presence: Elechia discusses the importance of maintaining a consistent online and offline persona. She shares her journey of leveraging LinkedIn and other platforms to establish a powerful personal brand.This episode is filled with practical advice and inspiring stories, making it essential listening for professionals in finance and other service industries who are looking to elevate their personal brand and achieve career success. Tune in to gain the strategies you need to stand out and succeed!Follow Elechia on LinkedInConnect with Us: Follow us on social media HERE to stay updated with episode releases and behind-the-scenes content. Subscribe to "Personal Branding Unlocked" on your fave podcast platform to ensure you never miss an episode! Our full episodes promise to be insightful, offering actionable advice and stories from seasoned professionals. We can't wait to start this journey with you. Remember, personal branding is a journey, not a destination, and we're here to help you unlock it.Check out our other podcast Leaders Unlocked

We sit down with Marissa DiMarco, a distinguished solicitor and director at Chamberlains Law Firm. Marissa shares her journey in commercial, corporate, and property law, highlighting her expertise in providing practical solutions to intricate legal problems.Key Takeaways:Career Journey: Learn how Marissa became the first female partner at a national law firm's Newcastle office by age 29 and later founded her own boutique firm.Networking Insights: Discover the hidden benefits of networking and how it can lead to genuine friendships and professional growth.Personal Branding: Marissa discusses the importance of evolving your personal brand and shares actionable tips on public speaking, networking, and using LinkedIn effectively.Mentorship and Leadership: Hear about Marissa's experiences as a mentor and the impact of having mentors in her own career.Balancing Work and Life: Get valuable advice on maintaining a healthy work-life balance, including the significance of hobbies and mindfulness practices.Marissa's story is one of resilience, continuous learning, and strategic thinking. Whether you're a budding or established professional, this episode offers valuable insights to help you on your personal branding journey.Don't Miss:The importance of adapting your brand as you growTips for effective networking and leveraging LinkedInInsights into the legal profession and its evolving landscapeStrategies for maintaining work-life balanceTune in to get inspired by Marissa's dedication to excellence and innovation in the legal field. Listen now and unlock new strategies to elevate your personal brand!Get in touch with Marissa through LinkedInConnect with Us: Follow us on social media HERE to stay updated with episode releases and behind-the-scenes content. Subscribe to "Personal Branding Unlocked" on your fave podcast platform to ensure you never miss an episode! Our full episodes promise to be insightful, offering actionable advice and stories from seasoned professionals. We can't wait to start this journey with you. Remember, personal branding is a journey, not a destination, and we're here to help you unlock it.Check out our other podcast Leaders Unlocked

Why you should listen to this episode:Harness the Power of Networking: Danielle O'Neill emphasises the importance of targeted networking. Discover how selecting the right events can amplify your personal brand and build authentic connections that resonate with your professional values.Overcoming Imposter Syndrome: Gain valuable insights as Danielle shares her personal experiences and strategies for dealing with imposter syndrome, especially as a young female professional in a male-dominated industry.Building a Strong Personal Brand on LinkedIn: Learn actionable tips on leveraging LinkedIn to expand your network and maintain a consistent, authentic presence online. Danielle's advice is crucial for anyone looking to enhance their online professional persona.Balancing Professional and Personal Life: Danielle discusses the importance of setting boundaries and prioritising mental and physical health to maintain a sustainable work-life balance, even with a demanding career and extracurricular commitments.The Role of Mentorship and Sponsorship: Understand the difference between mentorship and sponsorship, and how each can play a vital role in career advancement. Danielle shares her experiences and the impact these relationships have had on her career growth.Challenges and Growth in Leadership: As a senior business manager, Danielle talks about her journey from managing a diverse portfolio to leading a geographically spread team. Her insights are invaluable for professionals aiming to step into leadership roles.Actionable Challenge for Listeners: Danielle sets a challenge for all listeners to start attending networking events that align with their interests and values. This practical step is designed to push you out of your comfort zone and help you build a stronger personal brand.Community Involvement and Giving Back: Learn about Danielle's involvement with local professional organisations and how giving back to the community has bolstered her personal brand and professional network.This episode is packed with practical advice and personal anecdotes that are sure to inspire professionals in the service industry to elevate their personal brand and career trajectory. Don't miss out on this insightful conversation with Danielle O'Neill!Things we said would be in the show notes!https://www.mentorwalks.org/newcastle https://www.linkedin.com/in/danielle-o-neill-2703218a/ Connect with Us: Follow us on social media HERE to stay updated with episode releases and behind-the-scenes content. Subscribe to "Personal Branding Unlocked" on your fave podcast platform to ensure you never miss an episode! Our full episodes promise to be insightful, offering actionable advice and stories from seasoned professionals. We can't wait to start this journey with you. Remember, personal branding is a journey, not a destination, and we're here to help you unlock it.Check out our other podcast Leaders Unlocked

Why you need to listen to this episode:Insider Strategies from an Expert: Dr. Christine Armstrong, a seasoned marketer and acclaimed academic, shares proven strategies that have propelled professionals to the top of their industries.Navigating Social Media Landscapes: Learn how Christine leverages platforms like LinkedIn to enhance visibility and professional connections, crucial for anyone aiming to boost their personal brand.Mastering Public Speaking: Gain insights on becoming a confident and compelling speaker. Christine breaks down techniques that make her an outstanding lecturer and public speaker.Unique Industry Perspectives: Christine discusses her diverse experiences, from overseeing high-profile marketing campaigns to academic research, offering listeners a well-rounded perspective on building a successful personal brand.Real-world Applications of Academic Insights: Discover how theoretical marketing concepts can be practically applied to enhance your personal branding efforts in the competitive market.Leveraging Complaints for Business Improvement: Explore Christine's research on how effectively handling consumer complaints can turn dissatisfied customers into loyal advocates, providing a unique angle on customer relationship management.Networking Made Effective: Learn the art of maintaining and cultivating professional relationships that last, a key skill for anyone in professional services.These insights just scratch the surface of what Christine Armstrong discusses in this must-listen episode for anyone serious about elevating their personal brand in the professional services industry.Connect with Us: Follow us on social media HERE to stay updated with episode releases and behind-the-scenes content. Subscribe to "Personal Branding Unlocked" on your fave podcast platform to ensure you never miss an episode! Our full episodes promise to be insightful, offering actionable advice and stories from seasoned professionals. We can't wait to start this journey with you. Remember, personal branding is a journey, not a destination, and we're here to help you unlock it.Check out our other podcast Leaders Unlocked

In this episode of "Personal Branding Unlocked," hosts we chat with lawyer and entrepreneur Emilia Cardillo. Emilia, the Principal Lawyer at Cardillo Commercial Lawyers, shares her incredible journey and expert insights into personal branding within the legal profession. Here's why you should tune in:Trailblazing Legal Professional: Discover how Emilia became Newcastle's first female accredited specialist in business law, setting a new standard in a traditionally male-dominated field.Expert Legal Insights: With over 14 years of experience, Emilia provides valuable knowledge on commercial and property law, offering unique perspectives that blend legal expertise with practical business insights.Entrepreneurial Spirit: Hear Emilia's inspiring story of launching her own online retail business, Royal Rhino, and how her entrepreneurial ventures complement her legal career.Personal Branding Strategies: Learn Emilia's top tips for building an effective personal brand, emphasising the importance of consistency and long-term relationship building.Balancing Professional and Personal Life: Emilia shares her strategies for juggling a demanding career, business ownership, and family life, providing practical advice for maintaining a healthy work-life balance.Leveraging Social Media for Lawyers: Understand how Emilia uses platforms like Instagram to enhance her personal brand and connect with clients, setting herself apart in the legal industry.Community Involvement: Emilia's commitment to community service through organizations like Gen Collective and Post Fundraising Committee of HMRC highlights the importance of giving back and staying connected to one's roots.Future Aspirations: Get a sneak peek into Emilia's future projects and goals, showcasing her continuous growth and ambition in both her professional and personal endeavours.Whether you're a lawyer looking to build your personal brand, an entrepreneur, or simply interested in Emilia's inspiring journey, this episode offers valuable insights and practical tips. You can contact Emilia via:https://www.linkedin.com/in/emilia-cardillo/Connect with Us: Follow us on social media HERE to stay updated with episode releases and behind-the-scenes content. Subscribe to "Personal Branding Unlocked" on your fave podcast platform to ensure you never miss an episode! Our full episodes promise to be insightful, offering actionable advice and stories from seasoned professionals. We can't wait to start this journey with you. Remember, personal branding is a journey, not a destination, and we're here to help you unlock it.Check out our other podcast Leaders Unlocked

Why You Should Listen to This EpisodeMarketing Powerhouse Insights: Brittany Deller, a seasoned marketer with a global career, shares her extensive experience and unique strategies for building a personal brand from scratch.Personal Branding Tips: Learn the key elements and actionable tips for developing a strong personal brand, whether you're starting out or looking to enhance your current efforts.Real-life Examples: Brittany discusses her journey from Newcastle to the UK, highlighting real-life applications of marketing principles in diverse environments.Public Speaking and MC Skills: Discover how Brittany leverages her skills as a public speaker and MC to amplify her personal brand.TikTok as a Branding Tool: Understand how Brittany uses TikTok effectively beyond dancing videos, making it a platform for professional growth and audience engagement.Data-Driven Strategies: Insights into how data and insight management can optimise your branding efforts and inform strategic decisions.Adaptability and Resilience: Brittany's story is a testament to resilience and adaptability in the ever-evolving world of marketing and personal branding.Networking and Consistency: The importance of networking, both online and offline, and maintaining consistency in your branding efforts.Cultural Adaptation: Learn about the challenges and strategies of establishing a personal brand in a new country and adapting to different cultural expectations.Engaging Content: A mix of professional advice, personal anecdotes, and engaging dialogue that keeps you hooked from start to finish.Tune in to this insightful episode to unlock the secrets of personal branding with expert advice from Brittany Deller. Perfect for marketers, entrepreneurs, and anyone looking to enhance their personal brand!Link to Brittany's LinkedIn profile: https://www.linkedin.com/in/brittanydeller/ Connect with Us: Follow us on social media HERE to stay updated with episode releases and behind-the-scenes content. Subscribe to "Personal Branding Unlocked" on your fave podcast platform to ensure you never miss an episode! Our full episodes promise to be insightful, offering actionable advice and stories from seasoned professionals. We can't wait to start this journey with you. Remember, personal branding is a journey, not a destination, and we're here to help you unlock it.Check out our other podcast Leaders Unlocked

Episode Highlights:Meet Michelle Crawford: Founder of Being More Human and a leadership coach with over 25 years of experience in HR and transformational coaching.Authenticity & Consistency: Discover how Michelle's genuine approach has been the cornerstone of her personal branding success.Real-World Insights: From working in war zones to advising brands like Kellogg's and Oxfam, Michelle shares stories that shaped her journey.Thrive Stars: Learn about Michelle's latest project, a star rating system for businesses focused on culture, inclusion, wellbeing, productivity, and sustainability.Practical Tips: Get actionable advice on building a strong personal brand and leading with impact.Why Listen?Inspirational Journey: Michelle's path is filled with unique experiences and lessons in leadership.Expert Advice: Gain insights from someone who's transformed organisations and guided top-tier brands.Innovative Ideas: Hear about cutting-edge approaches to personal and organisational development.Tune in to uncover the secrets behind Michelle Crawford's personal branding and leadership strategies!Things we said would be in the show-notes:Get in touch with Michelle on LinkedInCheck out Bring More Human HERECheck out Thrive Stars HEREConnect with Us: Follow us on social media HERE to stay updated with episode releases and behind-the-scenes content. Subscribe to "Personal Branding Unlocked" on your fave podcast platform to ensure you never miss an episode! Our full episodes promise to be insightful, offering actionable advice and stories from seasoned professionals. We can't wait to start this journey with you. Remember, personal branding is a journey, not a destination, and we're here to help you unlock it.Check out our other podcast Leaders Unlocked

In this heart-warming Mother's Day episode of Personal Branding Unlocked, we welcome our mums, Bernice and Sharen, to share inspiring stories of how they built personal brands that shaped their careers. The episode also features special appearances by Monica's children, Toby and Tully.Bernice, the education aficionado, reflects on her fulfilling career in early childhood education, advocating for sustainability, creativity, and innovation in the field. Sharen, the karaoke queen, recounts her 24-year journey in the entertainment industry, having built You're The Star Karaoke from scratch. She shares how she incorporated consistency, creativity, and relationship-building to create a thriving brand.Both mums offer valuable lessons on how to align your passion with your core values, maintain authenticity, and nurture meaningful relationships. Their practical advice and heartening stories make this episode a must-listen for anyone interested in personal branding and career development.Listen to this special Mother's Day episode on Personal Branding Unlocked to gain insight into building an authentic and successful personal brand. Connect with Us: Follow us on social media HERE to stay updated with episode releases and behind-the-scenes content. Subscribe to "Personal Branding Unlocked" on your fave podcast platform to ensure you never miss an episode! Our full episodes promise to be insightful, offering actionable advice and stories from seasoned professionals. We can't wait to start this journey with you. Remember, personal branding is a journey, not a destination, and we're here to help you unlock it.Check out our other podcast Leaders Unlocked

SummaryIn this episode of Personal Branding Unlocked, Monica and Josh introduce Stephanie Jordan, a licensed residential sales consultant with Lisa Macklin Property in New Lambton. Stephanie shares her journey from HR to real estate and how her background in HR shaped her approach to the industry. She emphasizes the importance of saying yes and consistency in building a personal brand. Stephanie also discusses the role of personal branding in her success and how she stays on top of the constantly changing real estate industry. She credits her mentors for helping her build her personal brand and shares her strategies for social media and content creation. Steph discusses the importance of balancing personal and professional life, finding the right office culture, and the value of personal branding in the real estate industry. She shares her experiences on Selling Houses Australia and Stars of Newcastle, highlighting the benefits of community involvement. Steph emphasizes the significance of networking and challenges listeners to attend a networking event.Keywordspersonal branding, real estate, HR, consistency, mentors, social media, content creation, personal branding, real estate industry, work-life balance, office culture, community involvement, networkingTakeawaysSaying yes and consistency are key in building a personal brand.Personal branding is important in the real estate industry, where word of mouth and referrals play a significant role.Staying on top of industry changes and regulations is crucial for success.Mentors can provide guidance and support in building a personal brand.Social media and content creation are effective strategies for building a personal brand. Balancing personal and professional life is crucial, and it's important to set boundaries and prioritize self-care.Finding the right office culture is essential for personal branding and career success. It's important to choose a company that allows you to have a personal brand and supports your growth.Community involvement and giving back can enhance personal branding and create meaningful connections.Networking is a powerful tool for building relationships and expanding professional opportunities. Attending networking events can be uncomfortable but can lead to valuable connections and opportunities.Authenticity is key in personal branding. Being true to yourself and maintaining consistency in your actions and communication helps build trust and connection with others.Linkshttps://www.instagram.com/stephjordan_lmproperty/https://www.linkedin.com/in/stephanie-jordan-9283a647/https://lmproperty.au/Find Us: Check us out online and hit up our socials HERE.

In this episode of Personal Branding Unlocked, hosts Monica Walmsley and Josh Lawlor welcome Declan Edwards, a happiness researcher and the founder of BU Happiness College. Declan shares his journey from the fitness industry to pioneering happiness education and how he's dedicated his life to understanding and teaching the intricacies of human happiness.Key Highlights:Introduction to Declan Edwards: Discover Declan's background in positive psychology, acceptance and commitment therapy, and mindfulness-based stress reduction, and his mission to enhance individual and organizational happiness.Building a Personal Brand through Authenticity: Declan emphasizes the importance of being genuinely oneself to build a personal brand, sharing his own experiences of living authentically and aligning personal actions with professional identity.Happiness as a Skill: Declan discusses his approach to happiness, debunking common misconceptions and highlighting it as a cultivated skill rather than a by-product of achievements.Journey of BU Happiness College: From Declan's early days in the fitness industry to creating a global movement focused on empowering people to prioritize happiness and wellbeing.The Role of Happiness in Professional Settings: Insights into how Declan's work with BU Happiness College is transforming organizational cultures by prioritizing happiness as a key performance indicator.Challenges and Reflections: Declan shares personal stories of growth, challenges in practicing what he preaches, and his continuous learning journey in the field of happiness and wellbeing.Future of BU Happiness College: Declan outlines his vision for extending the reach of happiness education to national and international policy-making.Episode Insights:Experience Declan's engaging storytelling and actionable insights into cultivating happiness in both personal and professional realms.Learn about the dynamics of personal branding within professional services and how individual authenticity plays a crucial role.Get a behind-the-scenes look at the hosts' interactions, sharing personal anecdotes and reflecting on the broader implications of their discussions on personal branding and happiness.Things we said would be in the show-notes:Happiness Scorecard: https://buhappinesscollege.com/scorecard/DENT key person of influence scorecard: https://scorecard.dent.global/kpi-apacConnect with Declan Edwards:Website: https://declanjedwards.comDiscover Declan's holistic approach to happiness and how he's influencing the field of positive psychology.Join us on Personal Branding Unlocked as we dive into these fascinating topics with Declan Edwards, providing you with the tools and insights to unlock your own personal brand and cultivate a happier, more fulfilling life.Find Us: Check us out online and hit up our socials HERE.

In this episode of Personal Branding Unlocked, hosts Monica Walmsley and Josh Lawlor welcome Joel Whittle, a visionary entrepreneur in the video production industry. Joel shares his journey of shifting from traditional employment to establishing WIM Media, a company dedicated to helping entrepreneurs express their unique stories through video. Key Insights: Personal Branding through Video: Joel emphasizes the significance of video in personal branding, highlighting its power to foster genuine connections and effectively communicate brand messages. The Journey to Entrepreneurship: Joel discusses his transition from a conventional career to following his passion for video production, underlining the importance of starting somewhere and being consistent. Video's Impact on Professional Services: In the realm of professional services, Joel notes how video can significantly enhance client engagement and trust, setting businesses apart in a competitive market. Content Creation Tips: Joel offers practical advice for creating engaging video content, including starting simple with smartphone cameras and focusing on authenticity. Emerging Trends in Video Production: The conversation turns to the evolving landscape of video production, with Joel sharing insights on the integration of AI and its role in future content creation. Building Community through Storytelling: The episode concludes with a discussion on the power of storytelling in building a relatable and trustworthy brand, suggesting that sharing personal experiences can create a deeper connection with the audience. This Week's Challenge: Create and share personal stories or videos every day for 14 days to build consistency and authenticity in your content. This practice aims to transform content creation into a habit, strengthening your personal branding and audience engagement. https://wimmedia.com.au/ https://www.linkedin.com/in/joel-whittle-%F0%9F%8E%A5-49212412a/  Find Us: Check us out online and hit up our socials HERE.

Welcome to another insightful episode of Personal Branding Unlocked, where hosts Josh Lawlor and Monica Walmsley dive deep into the world of legal expertise and personal branding. In today's episode, we are joined by James d'Apice, a seasoned commercial and litigation lawyer renowned for his unique approach to the legal world and the mastermind behind Gravamen.   What You'll Learn:   The journey of James d'Apice into the legal profession and the founding of Gravamen. The significance of authenticity in building a personal brand. Insights into the art of balancing rigorous legal practice with approachability. The evolution of Gravamen and its niche in handling co-ownership disputes. Strategies for effective personal branding and marketing in the legal industry. Episode Highlights: 00:00 - Introduction and casual catch-up with Josh and Monica. 04:15 - James d'Apice discusses his path into the legal profession and the origins of Gravamen. 12:30 - The power of authenticity in personal branding and professional success. 21:05 - James delves into the niche focus of Gravamen and its unique approach to legal disputes. 33:50 - Marketing strategies and the importance of social media presence in the legal sector. 47:10 - The future of Gravamen and James's vision for work-life balance. Quotable Moments:   James on personal branding: "Authenticity is the foundation of any successful personal brand. It's about being yourself in every aspect of your professional presentation." Monica on recruitment: "Understanding the industry from both sides provides a unique advantage in legal recruitment and personal branding consultancy." Resources Mentioned: Gravamen's website: https://gravamen.com.au/ Coffee and Case Notes video series by James d'Apice: https://www.instagram.com/coffeeandacasenote/  https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=1466677013 Connect with Us: Visit our website at www.personalbrandingunlocked.com.au for more episodes and resources to help you build your personal brand. Follow us on our social media channels to stay updated and engage with our community. Thank you for tuning in to Personal Branding Unlocked with Josh Lawlor and Monica Walmsley. Don't forget to subscribe, rate, and leave us a review. Keep crafting your professional identity because you are the brand that speaks volumes. Find Us: Check us out online and hit up our socials HERE.

Warning: This episode discusses topics related to sexual, domestic, and family violence, which may be distressing and triggering for some listeners. Listener discretion is advised.In this inspiring episode of Personal Branding Unlocked, hosts Josh Lawlor and Monica Walmsley are joined by Giorgia Wilson and Sarah Welfare of We Gotchu Girl. They delve into the impactful world of legal advocacy and personal branding, sharing insights into their journey, the importance of networking, and the mission of their organisation.Guest Bios:Giorgia Wilson: A final year law student and passionate advocate for social justice, Giorgia is dedicated to supporting victims of domestic and sexual violence and aims to specialize in family law.Sarah Welfare: Also a final year law student, Sarah is the Chief Operations Officer at WGG and focuses on providing high-quality legal services while fostering respect and empowerment in the legal field.Key Topics Discussed:The journey of starting We Gotchu Girl and its evolution to WGG Australia.The critical role of personal branding in legal advocacy and how it aids in promoting gender equality.The significance of networking for personal and professional growth, especially for young professionals.Insights into balancing intense work in legal advocacy with personal life and academic commitments.The importance of trauma-informed education and legal reform in addressing sexual and domestic violence.Challenges and Successes:Giorgia and Sarah discuss their experiences navigating the complexities of their legal careers while actively contributing to social justice.They highlight the success of community events and educational initiatives aimed at raising awareness and supporting victims.Personal Branding Tips:Authenticity and clear purpose in branding, especially when representing causes like social justice and legal advocacy.The strategic use of networking and social media to amplify the message and reach of their organization.Listener Challenge:Josh and Monica challenge listeners to actively engage with their communities through volunteering, encouraging them to contribute to meaningful change while building their personal brand.Conclusion:This episode showcases the power of combining professional expertise with passionate advocacy. Giorgia and Sarah inspire listeners to use their skills for social good, demonstrating that personal branding extends beyond business and into the realms of social impact and change.Find Us: Check us out online and hit up our socials HERE.

In this special International Women's Day episode of Personal Branding Unlocked, Monica and Josh delve into the nuances of personal branding for women. They explore the unique challenges women face, such as imposter syndrome and the reluctance to self-promote. With insights from nearly 20 years of industry experience and expert interviews, this episode is a deep dive into empowering women through effective personal branding.Key Topics Covered:The significance of International Women's Day for personal brandingThe impact of imposter syndrome and self-doubt on women's personal brandingReal-life examples of women overcoming branding challengesStrategies for women to articulate their achievements and strengthen their personal brandThe importance of visibility and inclusion in personal and professional spheresChallenge of the Week:Monica and Josh encourage listeners to "preach their achievements" by sharing three key career accomplishments on social media, tagging the podcast to foster a community of empowered and visible professional women.Find Us: Check us out online and hit up our socials HERE.

Episode Overview:In this empowering episode of Personal Branding Unlocked, Monica Walmsley and Josh Lawler sit down with Jaimie Abbott, a seasoned media professional and esteemed public speaking coach. With a career spanning over two decades, including significant roles in journalism, military media training, and as an elected council member, Jaimie shares invaluable insights into building a compelling personal brand through public speaking, PR strategies, and consistent, authentic engagement.Key Highlights:Jaimie's journey from journalism to becoming a pivotal media trainer in Kabul, and her transition into a sought-after public speaking coach.The importance of public speaking in personal branding and actionable tips for mastering the stage to grow your brand.Strategies for navigating the media landscape to enhance your public visibility and the role of platforms like Sourcebottle in achieving media coverage.Jaimie's unique approach to social media engagement and content creation, emphasising authenticity and connection with the audience.An overview of Jaimie's courses, including "Paid to Speak" and "PR Club," designed to equip you with the skills to leverage your personal brand for success.Jaimie underscores the power of public speaking as a fundamental tool for personal branding, offering practical advice for overcoming nerves and finding opportunities to speak.Insights into the transformative impact of media appearances for personal brand growth, with personal anecdotes and successes from using Sourcebottle.The significance of authenticity in social media strategy, sharing personal stories and engaging content to build a relatable, trust-based relationship with your audience.Jaimie's passion for empowering others through her online courses, providing tools, and strategies for enhancing public speaking and PR skills.Episode Conclusion:Jaimie Abbott's journey is a testament to the transformative power of public speaking, strategic media engagement, and genuine online presence in building a successful personal brand. Whether you're a seasoned professional or just starting out, Jaimie's experiences and advice offer a roadmap to unlocking your personal branding potential.This episode is a must-listen for anyone looking to enhance their personal brand, gain media visibility, and connect authentically with their audience. Jaimie's expertise and approachable strategies provide the encouragement and tools needed to step into the spotlight confidently.Find Us: Check us out online and hit up our socials HERE.

Abbey Naylor, communications, and media expert, shares her journey from HR and recruitment to founding Bold Mood, focusing on personal branding and LinkedIn strategies.Transition to Personal Branding: Abbey discusses her career shift and the motivation behind her focus on LinkedIn for personal branding.LinkedIn Strategies: Insights on how to effectively use LinkedIn beyond job searching, emphasising authentic engagement and value-driven content.Building a Powerful Personal Brand: Abbey offers tips for personal storytelling, engaging with new connections, and the strategic use of video content on LinkedIn.The Role of Authenticity: Importance of being genuine in your interactions and content creation on LinkedIn.LinkedIn as a Creator Platform: Discussion on LinkedIn's evolution into a space for creators and how users can leverage this for personal and professional growth.Practical Tips for Listeners: Challenge for listeners to engage with five new people on LinkedIn daily for three months to build meaningful connections and enhance their personal brand.Closing Thoughts: The power of consistency in personal branding and the long-term benefits of building a network on LinkedIn.Hosts: Monica Walmsley and Josh Lawlor dive deep into the nuances of personal branding with Abbey, extracting actionable advice for listeners looking to enhance their presence on LinkedIn.For more insights and to connect with Abbey Naylor, visit www.boldmood.com.au and follow her on LinkedIn.Find Us: Check us out online and hit up our socials HERE.

In this enlightening episode, we sit down with Kerri Ann Hooper, the dynamic force behind Carnelian Projects, a company that has revolutionized the new builds sector in real estate. With over 30 years of experience, Kerri Ann shares her journey from working in her family's businesses to founding Carnelian Projects, which has garnered over $50 million in sales. Dive into her story of resilience, innovation, and the power of personal branding, all while keeping it authentic and true to herself. Key HighlightsThe Foundation of Carnelian Projects: Kerri Ann discusses how her early career and passion for real estate led to the inception of Carnelian Projects, focusing on new builds and the importance of client satisfaction and transparency. Building a Personal Brand: Discover how Kerri Ann's distinctive style, featuring her iconic orange suit, has become a powerful tool in her branding arsenal, helping her stand out in a competitive industry. Innovation and Customer Satisfaction: Learn about the strategies Kerri Ann employs to keep Carnelian Projects at the forefront of the industry, emphasizing innovation and a deep commitment to customer satisfaction. Challenges and Triumphs: Kerri Ann opens up about the challenges of being a woman in a predominantly male-dominated field and how she's navigated these waters with grace and success. Networking and Community Engagement: The importance of building connections and Kerri Ann's active engagement in local networking events and social media platforms. Looking Ahead: Kerri Ann shares her vision for the future of Carnelian Projects and the real estate industry, including the rise of smaller living spaces and the importance of property ownership. Guest BioKerri Ann Hooper is a seasoned entrepreneur and the founder of Carnelian Projects, a real estate company specializing in new builds. With a Bachelor of Arts, a Real Estate License, and a Certificate IV in Building and Construction, Kerri Ann's expertise is unparalleled. Her dedication to her clients and her passion for the industry have made her a respected figure and an inspiration to many. Connect with Kerri AnnLinkedIn: Kerri Ann Hooper Instagram: @CarnelianProjects Closing ThoughtsKerri Ann's journey is a testament to the power of perseverance, branding, and genuine connection with clients and the community. Her insights provide valuable lessons for anyone looking to make their mark in the real estate industry or any field. Find Us: Check us out online and hit up our socials HERE.

In this episode, we sit down with Carla Giles, the esteemed Founder of the Family Law Co, affectionately known as the "Kind Family Law Solicitor." Carla takes us through her remarkable journey, transitioning from a background in politics to carving her path in the legal realm, eventually establishing her own firm. We delve into the power of networking, as Carla shares insights on how she's grown her professional connections, establishing herself as a prominent figure in the legal community. Navigating the unique challenges of parenting while steering a successful law firm, Carla provides valuable insights into the balancing act she manages daily. Our conversation uncovers Carla's secrets to building a robust LinkedIn presence, fostering local connections, and mastering the art of public speaking. These strategic moves not only contributed to her winning multiple awards but also played a pivotal role in shaping her innovative and collaborative approach to family law. Carla opens up about her passion for mentoring and coaching aspiring solicitors, emphasising the importance of passing on knowledge and fostering growth in the legal community. Tune in as we explore Carla's journey, from her early days in politics to the award-winning founder of a unique and collaborative family law firm, leaving a lasting impact on both her clients and the legal profession. Links to Carla: LinkedIn: https://www.linkedin.com/in/gilescarla/ The Family Law Co: https://familylawco.com.au/book-consult/  Find Us: Check us out online and hit up our socials HERE.

In this episode of "Personal Branding Unlocked," we sit down with Adrienne Donnelly, a seasoned entrepreneur and the founder of Organised By Adrienne. As an influential figure in the virtual assistance realm for over seven years, Adrienne sheds light on the pivotal role that virtual assistants play in supporting small businesses and startups. With a background in Human Resources and Operations Management, Adrienne seamlessly transitioned her skills into transforming the way individuals and businesses seek support in their day-to-day operations.The episode delves into Adrienne's journey, from her corporate roles to establishing Organised By Adrienne as a full-time career. As the co-founder of the Newcastle Virtual Assistant Network, Adrienne discusses the evolution of virtual assistance, common misconceptions businesses have about the role of virtual assistants, and the future of virtual assistance in the context of ongoing digital transformation. The conversation also explores the significance of networking and community support for virtual assistants and offers valuable advice for entrepreneurs struggling with delegation and seeking help.Adrienne shares insights into balancing work commitments, community involvement, and personal life, drawing from her extensive volunteering experiences with organisations such as Gen Collective, Got Your Back Sista, Alzheimer's Australia, Business Chicks Australia, Soul Café, and Ronald McDonald House. Join us in this insightful conversation as Adrienne Donnelly provides valuable perspectives on personal branding, seeking help, and navigating the evolving landscape of virtual assistance. For more information on Adrienne or her associated businesses please refer to the below links: Adrienne's LinkedIn https://www.linkedin.com/in/adriennedonnelly/Organised by Adrienne: https://www.linkedin.com/company/organisedbyadrienne/Newcastle Virtual Assistants: https://www.linkedin.com/company/newcastle-virtual-assistants/Gen Collective: https://www.linkedin.com/company/gen-collective/Find Us: Check us out online and hit up our socials HERE.

In this episode we dive into the professional journey of Sarah Hovanyecz, a Senior Associate at Sparke Helmore Lawyers, and discover how she's strategically crafted her personal brand. With over a decade of expertise in corporate law, Sarah's influence extends beyond the legal field. Learn how her roles in voluntary sectors and notable achievements contribute to her distinct personal brand.Key Takeaways:Explore Sarah's legal career, from her motivations to specialised areas in corporate transactions. Uncover her contributions to voluntary organisations, including Hunter Young Professionals, Stars of Newcastle and Prelude Australia, and understand how these roles shape her personal brand. Delve into the networking strategies that have propelled her success, gaining practical insights into personal branding within the legal profession.From legal excellence to voluntary contributions, her journey serves as a testament to the impact of a well-crafted personal brand in shaping a dynamic professional narrative.You can learn more about Sarah or get in touch with her via LinkedIn: https://www.linkedin.com/in/sarah-hovanyecz-695b8083/Find Us: Check us out online and hit up our socials HERE.

In this episode of "Personal Branding Unlocked," we distil insights from past guests and our podcasting journey into the top 10 tips for crafting a compelling personal brand. Whether you're refining an existing brand or just starting out, dive into practical advice suitable for professionals at any stage of their career.Our discussion offers actionable steps and real-world advice to help you authentically stand out in your field. Tune in to learn not only from our remarkable guests but also from our own growth throughout this podcasting adventure.For those actively seeking ways to enhance their personal brand and make a meaningful impact, this episode is for you.Subscribe, share, and leave a review to let us know what you think! Your feedback shapes future episodes, ensuring we provide content that resonates with our audience. Don't miss out – unlock the secrets to effective personal branding now! Listen wherever you get your podcasts.Find Us: Check us out online and hit up our socials HERE.

In this episode we are privileged to explore the inspiring journey of Suzie Leask, a renowned legal professional and the Newcastle Office Partner in Charge at Hall & Wilcox, specialising in Corporate & Commercial law. Suzie's success story goes beyond legal expertise; it is a testament to her unique approach to personal branding. Through genuine care for clients and staff, Suzie has not only built a stellar reputation but has also crafted a personal brand as a generous and supportive legal professional.Suzie's strategic leadership has positioned her at the forefront of the legal field. Recognized as the Private Practice Lawyer of The Year in 2019, Suzie's commitment to navigating complex legal landscapes and minimising risks for corporations is matched by her genuine concern for the well-being of those she serves.This episode delves into Suzie's distinctive personal brand, shaped by her active involvement in voluntary roles, such as serving as an Director at HunterNet and as a Board Member for the Hunter Young Business Mind Awards. Suzie's brand is not just about professional accomplishments; it reflects her dedication to the broader legal community and a sincere passion for supporting the success of her clients and colleagues.Join us as we unravel the principles behind Suzie Leask's unique personal branding approach, offering insights that transcend traditional legal pathways and inspire the next generation of legal professionals to craft their distinctive brands in the legal landscape.Follow Suzie:LinkedInFind Us: Check us out online and hit up our socials HERE.

Join us for our latest episode of Personal Branding Unlocked featuring the incredible Dr. Alexander Taylor—a digital marketing expert seamlessly navigating agencies and academia. His journey is a testament to the dynamic industry, and we're diving deep into the insights he's gained along the way.For Monica, this is a particularly special episode, as Alex was her uni lecturer, and his class was the catalyst for her delving deeper into digital marketing. It was part of the inspiration for the creation of this very podcast!In the first segment, we explore Alex's digital marketing journey—from managing campaigns in fast-paced agencies to his current role as a Lecturer in Marketing at the University of Newcastle. Uncover the motivations behind his transition and how his hands-on experiences shape the way he teaches the next generation of digital marketers.

In our latest Personal Branding Unlocked episode, we took a deep dive into the world of podcasting, unravelling its potential impact on personal branding. It's been quite the journey, and we're excited to share our reflections.We started by highlighting the widespread influence of podcasts, a medium familiar to 70% of the world's population, with half having tuned in by 2020. Our podcast has seen over 1500 downloads, equivalent to standing in front of a live audience of 150 every week. The global listenership in Australia, the US, England, and Belgium has significantly broadened our network.One aspect that continues to amaze us is the genuine connections formed with our podcast guests. Each interview feels like a conversation with a friend, providing a unique opportunity to dive deep into topics without interruptions. The vulnerability shared during these discussions creates a bond we hadn't anticipated.Moving beyond personal connections, we explored the strategic advantages of podcasting for personal branding. Podcasts are not just a platform; they serve as tools for brand building, lead generation, and audience education. An astonishing 64% of podcast listeners make a purchase after hearing an ad on a podcast, highlighting the medium's impact on consumer behaviour.We also laid out a practical roadmap for anyone considering starting their podcast. From defining objectives and identifying target markets to addressing problems and structuring episodes, each step is crucial. However, we didn't shy away from the challenges – the time commitment (we spend 10-15 hours per episode!) and the importance of maintaining quality for a positive impact on personal branding.As a challenge to our audience, we encouraged them to dip their toes into the podcasting waters by reaching out to their favourite shows and requesting to be a guest. It's a fantastic way to experience first-hand the magic of podcasting.Podcasting is not just a medium; it's a dynamic force that builds relationships, fosters authenticity, and amplifies personal brands. If you're contemplating entering the podcasting arena, remember: be prepared, be engaging, be consistent, and be authentic. Here's to unlocking the power of podcasting for personal branding! Find Us: Check us out online and hit up our socials HERE.

Join us on the latest episode of Personal Branding Unlocked as we sit down with Daniel Drayton CA RITP MICDA, Senior Manager at SV Partners and a seasoned expert in Personal and Corporate Insolvency. Daniel, a Chartered Accountant with additional expertise in Business Restructuring, Turnaround Management, and Insolvency law, shares insights on navigating the intersection of personal branding, professional expertise, and community involvement.Hailing from the Hunter region, Daniel goes beyond the boardroom, actively supporting charitable organisations like Harry's House, Dog Rescue Newcastle, Dress for Success, Hunter TAFE Foundation, and Samaritans. Discover how his commitment to community service shapes his personal brand.In this episode, we dive into Daniel's journey, exploring the importance of niche expertise in insolvency, the drive behind his volunteer work, and his leadership roles as Chairperson of the Hunter Local Committee of Chartered Accountants Australia and New Zealand (CAANZ), Treasurer of Hunter Young Professionals (HYP), and Chairperson of the Bean Counters Ball.Tune in to uncover Daniel's strategies for personal branding and hear his take on the most effective ways to build your brand. It's an episode filled with valuable insights, so don't miss out!Follow Daniel:LinkedInFollow SV Partners:LinkedIn | WebsiteFollow Hunter Young Professionals (HYP):LinkedIn | Website | Instagram | FacebookFind Us: Check us out online and hit up our socials HERE.

In this dynamic episode, we chat with Holly Martin, a seasoned entrepreneur and branding advocate, highlighting her success in harnessing personal branding for over two decades. Holly, the Managing Director & Chief Marketer at The Marketing GP, is celebrated for her achievements in building businesses through word of mouth and brand recognition.We delve into Holly's entrepreneurial journey, exploring her evolution from "Just Holly" to the influential brand, "The Marketing GP." We emphasise the impact of Holly's well-crafted personal brand on the growth of her businesses, underscoring the importance of brand consistency and recognition in the competitive landscape.The heart of the episode lies in our rich discussion on effective networking, where Holly shares invaluable insights and tips based on her extensive experience. She provides practical advice on building genuine connections, navigating networking events, and leveraging online platforms like LinkedIn. Links that we said would be in the show notes

Join us in an inspiring episode as we unravel the remarkable journey of Erin Davis, a trailblazer in the accounting world. With an unwavering dedication spanning 26 years within one firm, Erin shares her challenges and triumphs, navigating a male-dominated industry while juggling the demands of motherhood. Despite being beloved by peers and clients, self-doubt loomed large.In a pivotal moment, Erin recognised the need for change, leading to a transformative breakthrough. She shifted careers, embraced trail running, and completed two Ultra Trail 50km marathons. Erin's newfound confidence radiates, and she's now passionately dedicated to empowering women.Erin's story serves as a beacon of empowerment, emphasising the transformative power of self-belief. From corporate heights to trailblazing adventures, Erin's journey inspires us to acknowledge our contributions and embrace the authenticity that fuels personal branding.In this episode, Erin candidly discusses milestones, challenges, and the emotional toll of balancing career and motherhood. Her transformative journey underscores the importance of self-reflection, authenticity, and vulnerability in personal branding. Erin leaves us with practical tips and insights, urging listeners to embrace what they love and share it with the world.Join us for an insightful conversation with Erin Davies, a trailblazer who transformed self-doubt into unbridled confidence, proving the impact of believing in oneself.Follow Erin:LinkedIn  |  InstagramFollow Everyday Calm:LinkedIn  |  FacebookFind Us: Check us out online and hit up our socials HERE.

In this enlightening episode, we explore the profound topics of identity, purpose, belonging, and values, and how they can be transformative forces in our lives. Our guest, Bernadette Smyth, brings a wealth of experience in corporate governance, accounting, and leadership, with a remarkable career spanning continents. Bernadette is not only a certified CPA but also a member of the Australian Institute of Company Directors. She steers her consulting firm, Governeering, towards guiding organisations in making value-driven decisions, particularly in sectors like aged care, disability support, and university governance.Segment 1: Getting to Know Bernadette:In the first segment, we delve into Bernadette's journey, understanding her background, and the mission of Governeering. We discover the type of clients she engages with and her strategies for business growth. A strong emphasis is placed on how these aspects tie into the development of her personal brand, a subject that is both insightful and essential in today's professional landscape.Segment 2: Uncovering Authenticity and Values:The second segment takes us on a personal journey with Bernadette, as she shares pivotal moments that led her to reflect on her core values and authenticity. Bernadette discusses the methods and practices she employed to clarify her beliefs and values, showcasing how this self-discovery significantly influenced her career and business decisions. Practical examples illustrate the real-world impact of staying true to one's values, shaping both personal brand and professional choices.Segment 3: Embracing the "For Purpose" Model and Community Engagement:In the final segment, we delve deeper into Bernadette's commitment to community engagement and voluntary work, which plays a significant role in her life. Bernadette shares the motivations behind her community involvement and volunteering. She provides insights into the 2023 Everyone Has a Story initiative and her role in Hunter iF, shedding light on her previous volunteer roles, such as the Bean Counters Ball, and the profound impact they've had. Bernadette also elaborates on the significance of using the term "For Purpose" instead of "Not for Profit," a concept that aligns with her values and the importance of making a meaningful impact in the community.Important Note:This episode covers some topics that may be sensitive to some listeners. If you are struggling with any issues discussed in the episode, please consider reaching out to organisations like Beyond Blue, Lifeline, or a similar service. Your well-being and mental health are of utmost importance.You can contact Beyond Blue on 1300 22 4636You can contact Lifeline on 131114Links that we said would be in the show notes

On this exciting episode of "Personal Branding Unlocked," we're joined by Martin Sully, the self-proclaimed 'Branding Nerd' and Owner of Snapper Studio. With a background in brand strategy and design, Martin's journey is a remarkable testament to his resilience and adaptability. He has worked with renowned clients like Ferrari, Major League Baseball, and Michael Jackson, and today, he shares his expertise on personal branding.We delve into Martin's journey in branding, starting from his background and initial entry into the field. Discover pivotal moments and experiences that have significantly shaped his branding and graphic design career, including his role as an event photographer at business networking events, which significantly contributed to his networking skills.Learn about Chatter Box, the networking group Martin founded, and the successful strategies he employed to build and grow a community within the local business environment. We also explore Martin's "Level Up" podcast, its mission, and its role in his personal branding, offering key takeaways that can benefit our audience.Martin shares insights into Snapper Studio, his branding and marketing agency, explaining what Snapper Studio does and the types of clients they work with. We discuss the challenges and successes of starting and running a business, drawing valuable lessons from his entrepreneurial journey.As a branding specialist, Martin provides advice on building a strong personal brand, emphasising its significance not only for businesses but also for individuals in professional services. He walks us through the process of building a brand, highlighting key steps, considerations, and strategies. Links that we said would be in the show notes

The episode you've all been waiting for! Join us in unravelling the enigmatic world of the LinkedIn Algorithm. In this much-anticipated episode, we'll unveil the secrets behind LinkedIn's algorithm, providing insights and tips that can supercharge your LinkedIn game. By listening to this week's episode and implementing these expert tips, you'll gain the skills to grow your reach and increase your presence on LinkedIn.Here's a sneak peek of what to expect:

Do you want to learn some simple tips on using Canva that even a beginner can do to enhance their social media posts? Do you want to get 650 times more engagement on your posts? We've got you covered! In this week's episode we're diving deep into the world of Canva and sharing invaluable insights to help you take your social media game to the next level.Join our special guest, Katelyn Blackburn, a top 3% content creator on Meta (Facebook and Instagram), with almost 7,000 LinkedIn followers, and a networking guru. Katelyn is also an accomplished photographer and holds a double degree in Business and Entrepreneurship & Innovation.Whether you're a seasoned pro or just starting your personal branding journey, Katelyn's tips are designed to empower you to create eye-catching and engaging social media content with ease. Join us for this episode, and let's unlock the potential of your personal brand together. It's a fact - visual content is a game-changer in the world of social media.

Welcome to another exciting episode of "Personal Branding Unlocked." In our latest instalment, we dove deep into a topic that's absolutely crucial for anyone looking to make a significant impact in their career, business, or any other facet of life. We kicked things off by exploring why understanding your target audience is an absolute game-changer. We laid out three compelling reasons why: 1.Relevance: Knowing your target audience allows you to tailor your message to their specific needs and interests, making it more relevant to them. It's like speaking their language. 2.Connection: When you understand your audience on a deeper level, it's all about building trust and rapport. Your audience will connect with your brand when they feel understood. 3.Efficiency: Cast a wide net, and you might catch a few fish. But with a clear understanding of your audience, you can focus your efforts where they're most likely to yield results, saving you time and resources. We also unpacked various strategies to figure out who your target audience is, from conducting surveys and gathering feedback to listening closely to social media discussions and comments. We even talked about the power of competitor analysis and keyword research to identify what resonates with your niche. A few websites that we recommended using to help with this are www.quora.com and www.similarweb.com  But the real gold mine in this episode was the deep dive into creating customer personas. Think of these personas as your secret weapons. They're detailed, fictional representations of your ideal customers, complete with demographics, psychographics, needs, goals, and even a name and personality. These personas help you connect with your audience on a personal level and ensure your brand speaks directly to their hearts. We recommend using a template such as this free template https://www.hubspot.com/make-my-persona  So, if you're serious about making an impact in your career, business, or life in general, this episode is your roadmap to success. Understanding your audience and crafting customer personas are the foundational steps to building a personal brand that truly resonates. Stay tuned for our next episode, where we'll continue to unlock the secrets of personal branding and share strategies for creating content that captivates your target audience. Your personal brand's potential is limitless, and we're here to help you unlock it. Don't miss out! Find Us: Check us out online and hit up our socials HERE.

Welcome to Episode 2 of "Personal Branding Unlocked," where we delve into the pivotal topic of defining your personal brand. Discover why this step is a linchpin for professional success and explore strategies for introspection and boosting your LinkedIn "About Us" section.In the first part, we explore the importance of personal branding. Learn how it sets you apart in a competitive professional landscape, builds trust and credibility, aligns with personal goals, and enables clear and consistent communication.In the second segment, we discuss how to reflect on your unique qualities. Dive into harnessing psychometrics, showcasing skills beyond the norm, sharing personal values and passions, embracing your unique perspective, and connecting with your target audience.Lastly, we break down how to revamp your LinkedIn "About Us" section with eight impactful elements.Personal branding is an ongoing journey, so stay true to your authenticity and consistency. Share your feedback and stay tuned for more personal branding insights in our upcoming episodes. Until then, keep unlocking your personal brand's potential!Links that we said would be in the show notes

Welcome to the inaugural episode of "Personal Branding Unlocked," a podcast that's all about unleashing the power of your personal brand! We're thrilled to embark on this exciting journey with you as we dive deep into the world of personal branding and explore its significance, particularly for those working in professional services. In this episode, we'll lay the foundation by answering the fundamental question: What is personal branding? Just as Jeff Bezos once said, "Your brand is what people say about you when you're not in the room." It's about communicating your unique value, crafting an intentional narrative, and defining your public persona. We'll delve into the intricacies of personal branding, discussing how it's a dynamic fusion of your beliefs, feelings, attitudes, and the expectations people collectively hold about you. It's about showcasing your skills, experience, and personality in an authentic and relatable way. Your personal brand sets you apart, attracting the tribe that resonates with your vibe. But why should you invest in developing your personal brand? We'll explore the compelling reasons behind this, including how it builds trust, enhances visibility, and opens doors to exciting opportunities. Your personal brand can be a game-changer, whether you're seeking more clients, expanding your network, or advancing your career. We'll share insights, inspiring stories, and even unveil our first challenge for you to participate in using the hashtag #personalbrandingunlocked. Plus, we'll discuss two thought-provoking posts that inspired us and offer practical tips to kickstart your personal branding journey.Join us on this voyage to unlock the full potential of your personal brand. It's time to step into the spotlight and let the world see the amazing individual you are!Links that we said would be in the show notes

We're Monica and Josh, and this is "Personal Branding Unlocked."As best friends, we've each crafted our own personal brands over the years, using different methods and channels. Now, we're coming together to share our experiences and help you expand your reach.In today's hyper-competitive world, standing out is non-negotiable. Your personal brand is the unique fingerprint that sets you apart, and we're here to guide you on this journey. But it's not just about what's on your resume; it's about the compelling narrative you weave, the values you embody, and the lasting impact you create. With each episode of "Personal Branding Unlocked," we'll delve into a diverse range of topics, all designed to elevate your personal brand for ultimate success.No theory here–we're all about practicality. We'll equip you with actionable insights and strategies, aligned with your professional aspirations, to build an authentic, robust personal brand.You'll also hear inspirational stories from professionals who've reshaped their careers through effective personal branding. And our engaging discussions with industry experts will keep you updated on the latest trends and best practices in the field.Have burning questions about personal branding? We're your source for answers, from unravelling LinkedIn's algorithms to mastering TikTok and other social platforms.Whether you're just starting your career or a seasoned pro aiming to elevate your brand, "Personal Branding Unlocked" is your essential resource.Join us in this thrilling journey as we decode the art and science of personal branding. Prepare to craft your professional identity, armed with the tools you need for success.Mark your calendars and hit that subscribe button to be the first to access our full episodes. Your personal branding journey begins now with "Personal Branding Unlocked."Find Us: Check us out online and hit up our socials HERE.