The Affluent Creative

In this inspiring episode of Design Business Freedom, Melissa Galt speaks directly to designers ready to make the transition from working for others to building their own thriving interior design firm. Whether you're still at a big-box retailer or have already made the leap, this episode gives you the mindset shifts, tactical steps, and real-world advice to create success on your own terms. Melissa unpacks the fears, challenges, and opportunities that come with stepping into your role as a business owner and principal designer. She offers practical strategies—from crafting your vision and choosing services to setting your pricing model and marketing yourself effectively. Through personal stories and client examples, you'll learn how to leverage your past experience, take bold action, and launch with confidence. IN THIS EPISODE, YOU WILL HEAR: (01:43) The identity shift needed when going from employee to CEO of your own firm (06:55) Tactical steps to take before and after leaving your design job (11:22) How to set your pricing model and why flat fees beat hourly billing (14:25) Realistic math to help you hit six figures and beyond (22:01) How to recognize and overcome fear through consistent action (28:02) Building a portfolio before you have clients using real, strategic options SUPPORTING RESOURCES: Design Agreement Template: melissagalt.com/designagreement When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.  

If you find yourself constantly pulled into the weeds of your own design business—reviewing invoices, managing installs, fixing mistakes, and replying to every text and call—this episode is for you. Melissa dives deep into why so many interior designers unknowingly become the bottleneck in their own firm and how you can flip the script to reclaim your role as the strategic visionary and principal creative. It's not just about doing less, it's about doing what only you can do—and empowering others to do the rest. You'll learn how to identify your true zone of genius, the one that fuels your creativity and drives your business forward. Melissa shares actionable steps to delegate with purpose, create effective systems, and carve out dedicated CEO time to dream and strategize. If you're tired of hustle and grind and ready to lead with clarity, confidence, and creativity, this episode is your blueprint. IN THIS EPISODE, YOU WILL HEAR: (02:48) Why staying in the weeds is sabotaging your growth—and how to break free. (08:15) The 3-part criteria to define your true zone of genius. (13:54) How to build a detailed delegation list that leads to effective job descriptions. (18:19) Why and how to create SOPs—even if you've been “winging it” until now. (24:03) The power of quarterly retreats and why finding a vista can supercharge your vision. (28:41) How being a “control enthusiast” is holding you back—and how to let go. SUPPORTING RESOURCES: Idiogram: https://idiogram.ai MidJourney: https://www.midjourney.com Sora by OpenAI: https://openai.com/sora When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

In this energizing episode, you're challenged to shift your mindset about the summer season in your interior design business. Host Melissa Gault shares how this often-overlooked stretch can actually be your most strategic and profitable time of year. If you've ever slowed down in the summer thinking “it's just the season,” you'll walk away with a completely different outlook and a toolkit of actionable strategies to seize the opportunity and set up a stellar Q4. Melissa dives into the specific steps you can take right now—from refreshing your portfolio to reconnecting with past clients and batching your content—to leverage the quieter summer months. You'll learn how to turn this time into your secret weapon, setting the stage not only for a high-revenue fourth quarter but also a powerful start to the new year. IN THIS EPISODE, YOU WILL HEAR: (02:28) Why successful designers treat summer as a business-building season—not a slowdown (03:12) How using fixed deadlines (like the holidays) can increase client urgency and your profits (07:56) The 5 smart summer strategies to prep for a powerful Q4 (09:35) The simple client touchpoints that can reignite past relationships and drive fall projects (15:43) How batching content now creates freedom and flow later in the year (21:35) Why summer is ideal for refining systems and offloading tasks to reclaim your time When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.  

In this episode, Melissa dives deep into the subconscious money beliefs that are silently shaping your design business—from the way you price your services to the clients you attract. If you've ever found yourself undercharging, over-delivering, or justifying your rates with “I'm not experienced enough,” this episode is your wake-up call. You'll learn how your inherited and unexamined beliefs are costing you profit, energy, and growth, and how to reprogram those thoughts for wealth and worthiness. Melissa walks you through not only the common money myths that plague interior designers, but also practical, mindset-based strategies to flip your internal script. She shares actionable steps to help you increase your income by expanding your belief in your value and capacity. You'll finish this episode equipped with tools to align your business mindset with your financial goals—and to confidently own your worth as a designer and leader. IN THIS EPISODE, YOU WILL HEAR: (01:26) Why “money doesn't grow on trees” and other inherited beliefs are keeping you small (03:37) How broadcasting your “newness” as a designer can sabotage trust with potential clients (06:20) The fear of outgrowing your circle—and how to choose expansion over playing small (12:13) The hidden cost of undercharging and over-delivering: up to 50% profit left behind (17:54) A powerful exercise to expand your capacity and reframe your financial potential (26:14) The mantra that changes everything: “The right client values the transformation we deliver” SUPPORTING RESOURCES: Juliana Garcia: https://julianagarcia.com/ DM Melissa on Instagram: https://www.instagram.com/melissagault_ Melissa's Email: hello@melissagault.com When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

This episode of Design Business Freedom is all about facing a hard truth: waiting for the “right time” in your interior design business is costing you dearly. Melissa shares from the heart—and with personal stories, coaching wins, and actionable insight—how fear disguised as patience is sabotaging your growth, your profits, and your dreams. Whether you're hesitating to raise your rates, unsure about coaching, or stuck in a cycle of overwork and undercharging, this episode brings clarity to what's really at stake. Melissa pulls back the curtain on what happens when you stop waiting and start moving, even when you're not "ready." You'll hear inspiring client success stories, a strong case for coaching, and real talk about the emotional and financial costs of delay. If you're longing for more time, more income, and more joy from your business, Melissa offers a compelling roadmap to help you reclaim it all—starting now. IN THIS EPISODE, YOU WILL HEAR: (02:10) Why waiting is the ultimate “bank breaker and profit stealer”—and how to move past it. (04:39) The fears designers face around success and failure—and how to reframe them. (07:35) How underquoting costs you more than you realize—and what to do about it. (10:39) Why “ready” is a myth—and how two designers stayed stuck at $300K for years. (17:52) The difference between true business success and burnout masked as hustle. (25:26) How waiting impacts your profits, peace of mind, and personal life every single month. SUPPORTING RESOURCES: Book your design business assessment Melissa's free resource: Language of Success: 35 Word Choices to Boost Your Worth and Wealth When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

In this powerful and practical episode of Design Business Freedom, Melissa dives deep into the mindset and mechanics of effective delegation. As an interior designer, you're likely juggling dozens of tasks—but not all of them need to be on your plate. Melissa shares her personal journey with hiring, including the lessons learned (and a few funny stories), and unpacks exactly how you can delegate with clarity, confidence, and purpose to grow your business without burnout. You'll discover the strategic approach to offloading tasks that drain your energy and how to identify what truly belongs in your zone of genius. Melissa walks you through not just what to delegate and to whom, but how to do it well—without losing control or compromising your vision. Plus, she reveals how to leverage AI and outsourcing as part of your team for even more freedom. IN THIS EPISODE, YOU WILL HEAR: (01:33) Why starting with an intern can be a smart first step—and how it changed Melissa's business. (04:00) The real value of your time and why hiring before you feel ready is often essential. (09:12) How to identify your zone of genius with three simple questions. (14:07) What to delegate first: the repetitive, admin, and energy-draining tasks. (27:22) The exact framework Melissa uses to delegate effectively—including examples, deadlines, and check-ins. (46:08) Why every hire is an “explore the fit” period and how to confidently catch and release if it's not working. SUPPORTING RESOURCES: Book-a-call to explore how coaching can take you there faster When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.  

In this insightful episode, Melissa Gault takes you deep into the often-overlooked question of "why" in your interior design business. She challenges the assumption that bigger is always better, highlighting the hidden costs and emotional toll that can come with growing a large team or expanding operations. Through personal stories, coaching examples, and real-life experiences, Melissa helps you explore whether what you really need is more, or simply different—and more aligned with what truly matters to you. You'll hear how letting go of the hustle and embracing a leaner, more intentional business model can actually lead to higher profits, more creativity, and greater personal satisfaction. Whether you're just starting out or decades into your design journey, this episode invites you to pause, reflect, and make sure your business is built to serve your goals—not someone else's idea of success. IN THIS EPISODE, YOU WILL HEAR: (02:23) Why one Scottsdale designer let go of her entire team and became more profitable and fulfilled (04:13) The truth about million-dollar revenue firms that don't deliver six-figure personal incomes (07:01) The hidden costs of large teams and how overhead can eat away at your profit (13:32) How digital tools and remote contractors can help you scale smartly without growing payroll (24:18) The hard truths Melissa learned running her own retail store—and why a pop-up may be the smarter move (33:33) Why knowing what you want to do with your income will help you achieve it faster SUPPORTING RESOURCES: Book a call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

In this episode of Design Business Freedom, you'll discover how to authentically attract luxury-level clients without losing your voice, your sanity, or your sense of purpose. Melissa Gault dives deep into what high-end clients truly value—not just lavish finishes and designer names, but the refined, discreet experience you provide and the confidence you bring to your process. Melissa redefines luxury from a mindset perspective, explaining how to position your interior design brand to stand out in the exclusive world of high net worth and ultra high net worth clients. From messaging to client management, you'll learn what it takes to be referred within tight circles and the surprising compromises you may need to make. This episode is a reality check and roadmap for designers who are ready to elevate and lead with authenticity. IN THIS EPISODE, YOU WILL HEAR: (01:09) Why luxury is more about experience and clarity than high-end materials (02:24) The importance of discretion and low visibility for many ultra-high net worth clients (04:35) Lessons from Inventing Anna on navigating elite circles (without the fraud!) (07:25) What affluent clients actually want: tested processes, boundaries, and trust (08:12) The photography and testimonial restrictions you may face—and how to navigate them (18:22) Key red flags to avoid when working with high-end clients (like apologizing for your rates) SUPPORTING RESOURCES: MarketingLuxuryDesign.com When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

Marketing in the interior design industry has undergone a massive transformation, and in this powerful episode, Melissa dives into exactly what's working in 2025 and how you can implement these strategies to attract high-quality, ready-to-invest clients. From shifting buyer behaviors and updated marketing platforms to creating a consistent and personal digital presence, you'll learn the current must-dos and must-avoids to market your design business with confidence. Melissa walks you through the core marketing channels making the biggest impact today—SEO, Pinterest, email, and strategic partnerships—and shares actionable insights on how to optimize your marketing with minimal overwhelm. Whether you're a seasoned designer or scaling your studio, this episode delivers a clear, strategic roadmap to help you get found by your dream clients, nurture them through your pipeline, and build a sustainable business you love. IN THIS EPISODE, YOU WILL HEAR: (01:25) Why today's design clients care more about your process and values than just your portfolio (03:00) The importance of Google My Business and how to use it without breaking the bank (05:21) Why Pinterest has long-term marketing value—and how Melissa is doubling her traffic with minimal time (16:24) Using Instagram strategically through stories and DMs to show your vibe and attract ideal clients (19:00) A simple monthly email newsletter strategy that keeps leads warm without taking days to create (25:48) How one designer transformed her entire business through a builder partnership—and what you can learn from it SUPPORTING RESOURCES: Shawn Joshi for Google My Business Optimization: shawnjoshi.com When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

Building an unforgettable client journey is one of the most powerful ways to boost your design firm's reputation and success. In this episode, you'll learn how to create an experience that feels as luxurious and thoughtful as the spaces you design. Melissa walks you through the entire client journey, from the first website click to the final reveal, and shares how to transform your leads into loyal, raving fans. You'll discover how to attract your ideal clients, onboard them with intention, and keep them delighted every step of the way. Plus, Melissa offers real-world tips for clear communication, milestone celebrations, and gathering feedback that can skyrocket your brand's buzz. If you're ready to turn every project into a lasting relationship (and a referral engine), this episode is packed with the strategies you need! IN THIS EPISODE, YOU WILL HEAR: (00:55) Why your client journey is your brand in action — not just your workflow (04:08) How to ensure your website attracts (and qualifies) your ideal clients (09:45) Why setting expectations early prevents client frustrations later (19:02) The magic of a tangible welcome packet and why digital alone isn't enough (23:45) How regular client updates slash random calls and build massive trust (28:03) Creating WOW moments along the project timeline to counteract "whoa" moments SUPPORTING RESOURCES: Join the Design Business Freedom Facebook Group When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

In this must-listen episode of Design Business Freedom, you'll dive deep into one of the trickiest topics in your design business—pricing. Whether you're just getting started or you've been in the industry for years and still feel uneasy when talking numbers, this episode will help you shift your mindset, clean up your pricing structure, and finally charge what you're worth with confidence. Melissa shares real-world examples, outlines the costly mistakes many designers make, and shows you how to approach pricing conversations with the ease of passing the salt at dinner. You'll also discover why using flat fees can change your business, how to package your services for greater profit, and when (and how) you should raise your rates. Plus, you'll learn why specializing can fast-track your success and how letting go of the wrong clients opens the door to building a business that truly lights you up. IN THIS EPISODE, YOU WILL HEAR: (01:23) Why pricing by the square foot can set you up for failure—and how you can avoid it (06:00) How to treat money conversations like “pass the salt” moments so you stay confident and unattached (14:34) The three pricing models you need to know (and why hourly is the one you should ditch) (21:20) Why knowing your profit margins empowers you and helps you grow faster (27:49) How specializing in a niche can help you attract more of your dream clients (41:49) Why you need to raise your rates every single year—and how to do it without fear SUPPORTING RESOURCES: Join the Design Business Freedom Facebook Group: Design Business Freedom Facebook Group Book a Call: book-a-call to explore how coaching can take you there faster When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

Feeling like you've veered off your design path? This episode is your lifeline back to clarity, purpose, and unstoppable success. Melissa Galt shares five transformative steps that successful designers use to create intentional, profitable, and fulfilling businesses. These are not just ideas—they're actionable practices that will shift your mindset and business trajectory starting today. From setting a powerful daily intention to surrounding yourself with the right people, you'll discover how simple shifts can unlock massive results. Melissa brings inspiring stories of real designers who've walked these steps and achieved major wins. Whether you're in a slow season or simply craving more alignment and flow, this episode is packed with the insights you need to move forward with purpose. IN THIS EPISODE, YOU WILL HEAR: (02:16) Why setting a daily intention changes everything—even on your busiest days (05:50) How to release doubt and anticipate good results to manifest what you want (09:42) The power of patience and persistence: real stories of designers landing dream clients (13:46) How leading with daily gratitude fuels both happiness and profitability (19:27) Why every challenge comes with a lesson—and how the pandemic reshaped the design world (22:29) The impact of your inner circle on your business success and emotional wellbeing SUPPORTING RESOURCES: The Secret Daily Teachings App Power vs. Force by David R. Hawkins When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

If you're struggling with a lack of new leads or clients, you're not alone. Economic uncertainty and industry shifts can make client acquisition feel like an uphill battle. But the good news? You have the power to take control and create your own economy. In this episode, Melissa shares seven actionable, cost-effective strategies to attract new clients and keep your pipeline full—without breaking the bank. From leveraging past clients and using local networking apps to tapping into everyday activities and forming strategic partnerships, these tactics are designed to be implemented immediately. Plus, Melissa reveals long-term strategies that, while requiring patience and consistency, can yield significant results over time. If you're ready to get proactive and see real results in your design business, this episode is for you! IN THIS EPISODE, YOU WILL HEAR: (03:23) Back to the Future: Mining the gold in past clients—why staying in touch matters (12:46) In Your Own Backyard: Leveraging Nextdoor and similar apps to attract local clients (15:30) Ordinary Delivers Clients: How hobbies like Pilates, tennis, or lunch outings can bring in new business (18:32) Fortune Follows Fun: Turning social events like tailgates and supper clubs into client opportunities (27:35) Where Clients Gather: Should you explore platforms like Houzz, Bark, and Thumbtack? (35:30) Profit Partners: Unconventional referral partners who can connect you with high-end clients (40:09) Long-Term Strategies: SEO, social media, and business networking—what really works When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

Uncertain times can make you feel like business is out of your control, but the truth is, you have the power to create your own economy. In this episode, you'll learn how to navigate economic uncertainty with confidence, stay profitable, and continue growing your interior design business. Whether it's a shift in consumer spending, changes in regulations, or industry slowdowns, you'll discover proven strategies to keep your business thriving. We walk through ten powerful strategies (plus a few bonus tips!) to help you take control of your mindset, manage your expenses, assess your team, and uncover new revenue streams. You'll also explore ways to stay proactive and take advantage of unexpected opportunities, so you can move forward with clarity and success—no matter what's happening in the market. IN THIS EPISODE, YOU WILL HEAR: (03:24) – How to shift your mindset and take control of uncertainty (07:450 – The impact of the company you keep and why it matters for your success (10:02) – Why now is the perfect time to evaluate your overhead and expenses (16:09) – How to assess your team and make necessary changes for efficiency (20:03) – The importance of building an emergency fund (and how to start today) (26:34) – Smart ways to seek growth opportunities even in uncertain times SUPPORTING RESOURCES: When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book a call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

Are you considering coaching for your interior design business but unsure what to expect? In this episode, we break down what coaching is, what it isn't, and the key questions you need to ask yourself before making a commitment. Coaching isn't a magic pill, but with the right strategy, mindset, and implementation, it can transform your business, revenue, and lifestyle. Discover how coaching provides tailored strategies, proven processes, and expert support to help you scale your firm, increase profitability, and create a thriving design practice without the sacrifice. Whether you're exploring private or group coaching, this episode will give you clarity on what coaching can do for you and your business. IN THIS EPISODE, YOU WILL HEAR: (02:24) The essential questions to ask yourself before investing in coaching (07:20) The mindset shift that makes the biggest difference in coaching success (10:09) The identity shift required to step into your next level of success (17:15) The stacking effect of coaching: why results build over time (19:11) How mindset impacts every aspect of your business and profitability (27:05) Proven processes for marketing, PR, pricing, and business growth (31:30) Why accountability is key to getting faster and stronger results SUPPORTING RESOURCES: Schedule Your Complimentary Design Business Assessment – Get clarity on your business and discover the next steps for growth. https://melissagalt.com/DBA When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

Are you ready to make the most of High Point Market Spring 2025? In this episode, we dive into everything you need to know to plan a seamless and successful market experience. From mapping out your showroom visits to securing the best dining spots, we're covering all the essential strategies to maximize your time, energy, and business opportunities at Market. Discover how to navigate over 180 buildings, 12 million square feet of showroom space, and 2,000+ manufacturers, all while making meaningful connections and avoiding common pitfalls. Whether you're a first-time attendee or a seasoned pro, this episode is packed with expert tips to help you create a high-impact Market plan. IN THIS EPISODE, YOU WILL HEAR: (02:00) Why planning your High Point Market experience is essential (03:58) How to structure your showroom visits and avoid decision fatigue (04:28) The must-see temporary vendors for unique, customizable finds (07:15) Creating a schedule that balances structure with flexibility (08:08) Booking flights, hotels, and Airbnbs early to avoid last-minute stress (12:55) Why Uber and Lyft aren't reliable at Market—and better transportation options (15:49) The Go Anywhere shuttle that can save you when you're lost (19:48) Why business cards still matter and how to impress with your design (22:09) Top educational sessions and must-attend events at Market (24:58) The best showrooms for food, drinks, and after-hours events (28:22) What to wear: balancing comfort, style, and function (31:35) Why you should pack a rain tote (not just an umbrella) for Market (32:05) How to maximize networking and in-person connections SPONSOR LINKS: VIP Designer Tour at High Point Market – Join us for a private, full-day designer tour on Friday, April 25th. Travel in style with a curated itinerary, exclusive vendor visits, a delicious lunch, and festive beverages. Use coupon code podcastlove to save $100. melissagalt.com/VIPTour When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

Are you leaving money on the table by not leveraging sponsorships and co-branding opportunities in your design business? In this episode, we dive into the power of design sponsorships, how they elevate your brand visibility, and the strategic ways to integrate them into your business for higher profitability. From partnering with builders and contractors to sponsoring community events and aligning with philanthropic causes, we explore how sponsorships can expand your reach, generate leads, and create a positive impact in your market. IN THIS EPISODE, YOU WILL HEAR: (02:29) The difference between sponsorship, co-branding, and profit partnerships (03:00) How to co-brand with builders, contractors, and architects for credibility and visibility (07:17) Using your marketing expertise to support builder partnerships (09:09) Sponsoring kids' activities and leveraging local community events (12:27) Why showing up and engaging makes sponsorships more powerful (14:25) How to sponsor adult sports, charity events, and fundraisers (19:58) Turning sponsorships into lead generation opportunities (22:42) Highlighting your philanthropic contributions on your website (27:34) Becoming a B Corporation (B-Corp) and what it means for your brand (35:15) The best way to get PR and recognition from sponsorships SPONSOR LINKS: VIP Designer Tour at High Point Market – Join us for a private, full-day designer tour on Friday, April 25th. Travel in style with a curated itinerary, exclusive vendor visits, a delicious lunch, and festive beverages. Use coupon code podcastlove to save $100. melissagalt.com/VIPTour When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

Are you leveraging the power of strategic partnerships to grow your design business? In this episode, we explore profit partners—collaborations with businesses that already serve your ideal clients but don't compete with you. These partnerships create organic referral opportunities, increase revenue, and help you establish a stronger presence in your market. From hosting exclusive events to tapping into high-end newsletters, we break down how to identify, approach, and nurture relationships with the right partners to grow your business without constantly chasing leads. IN THIS EPISODE, YOU WILL HEAR: (02:05) How profit partners help you move beyond transactions to transformation (03:03) Creative ways to collaborate with wine shops, coffee houses, and luxury events (07:19) The value of a project minimum for high-end clients (09:15) Why newsletter swaps can expand your reach and attract more ideal clients (12:10) The three categories of partners—before, during, and after your services (14:35) How car dealerships, real estate agents, and personal trainers can be key referral sources (18:24) Hosting small, exclusive events with high-value partners (23:33) How to approach architects, builders, and contractors without pitching (29:58) Leveraging alumni connections and industry networks for hidden opportunities SPONSOR LINKS: VIP Designer Tour at High Point Market – Join us for a private, full-day designer tour on Friday, April 25th. Travel in style with a curated itinerary, exclusive vendor visits, a delicious lunch, and festive beverages. Use coupon code podcastlove to save $100. melissagalt.com/VIPTour When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.  

Are you ready to attract more high-end clients by strategically elevating your lifestyle? In this episode, we explore how making intentional choices about where you spend your time can put you in front of the right people—without breaking the bank. Learn how to position yourself in social and business settings where ideal clients naturally gather. From country clubs and exclusive events to art openings and tailored meetups, we share practical ways to integrate networking into your daily life. Discover how upscaling your surroundings leads to meaningful connections that translate into premium design projects. IN THIS EPISODE, YOU WILL HEAR: (02:42) Why meeting clients where they play leads to high-value projects (03:09) The benefits of social clubs, business clubs, and invited clubs (07:30) Why auctions are prime opportunities for luxury connections (09:57) How art events and gallery relationships can bring in referrals (11:24) Using Meetup.com to find exclusive, upscale networking groups (15:13) How sporting events and tailgating lead to unexpected client relationships (19:40) Finding the best times and locations for high-level networking (26:59) How book clubs, fitness classes, and travel elevate your brand SPONSOR LINKS: VIP Designer Tour at High Point Market – Join us for a private, full-day designer tour on Friday, April 25th. Travel in style with a curated itinerary, exclusive vendor visits, a delicious lunch, and festive beverages. Use coupon code podcastlove to save $100. melissagalt.com/VIPTour When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

Are you tired of the revenue rollercoaster in your design business? If you're relying solely on word-of-mouth referrals and the occasional DM inquiry, it's time to take control of your marketing. In this episode, we share five essential marketing strategies to consistently attract more clients, fill your pipeline, and create a steady flow of business. From leveraging landscape signage to sending personal outreach to your ideal clients, these proven tactics will help you stand out, stay top of mind, and build a thriving design practice with ease. IN THIS EPISODE, YOU WILL HEAR: (02:34) Why relying only on word-of-mouth creates a revenue rollercoaster (04:55) The power of landscape signage and how to implement it effectively (10:03) Crafting a simple, impactful monthly email newsletter (19:38) Why sending snail mail works better than digital outreach (23:30) The importance of a website and social media audit (26:50) How to optimize your Instagram to attract ideal clients (30:41) Proactively targeting your dream projects using Zillow and Realtor.com (40:27) Action steps to implement these strategies and grow your business SPONSOR LINKS: VIP Designer Tour at High Point Market – Join us for a private, full-day designer tour on Friday, April 25th. Travel in style with a curated itinerary, exclusive vendor visits, a delicious lunch, and festive beverages. Use coupon code podcastlove to save $100. melissagalt.com/VIPTour When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

Are you saying "yes" to every project inquiry without evaluating its true fit for your design business? In this episode, we share seven essential criteria to help you select projects that align with your goals, enhance your portfolio, and drive profitability. Learn how to make intentional, strategic decisions that save you time and energy while positioning your business for sustainable success. From evaluating the scope of work to identifying referral opportunities, these practical guidelines will empower you to choose projects that deliver maximum results without unnecessary stress. It's time to stop settling and start selecting with confidence. IN THIS EPISODE, YOU WILL HEAR: (02:13) The importance of being selective to avoid burnout and analysis paralysis (02:43) Evaluating the financial impact of a project: good money vs. bad money (07:34) Assessing a project's portfolio value and ensuring photography investment (09:30) Determining the scope of work and avoiding "scrambled egg" projects (14:26) Why setting minimum design fees and project investments is essential (22:46) Evaluating a project's location and its impact on your brand (28:37) Identifying referral opportunities and leveraging high-profile clients (31:02) Deciding whether to work with previous great clients or release the rest RESOURCES: HPMKT VIP TOUR When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.  

Are your fears holding you back from fully realizing your potential in your design business? In this episode, we explore how fear shows up in different aspects of your life and business and how to transform it into a driving force for success. From identifying limiting beliefs to embracing confidence, we share actionable strategies to help you move past fear and take bold steps toward achieving your goals. Discover the tools and techniques to quiet your inner critic, embrace possibilities, and reframe fear as an opportunity for growth. This episode will empower you to rewrite the narrative in your design business and step into a future driven by faith and creativity. IN THIS EPISODE, YOU WILL HEAR: (01:25) Recognizing how fear impacts your mindset and results (03:14) Real-life success stories of designers overcoming fear (07:38) Breaking through plateaus to achieve growth (08:05) Pushing past your comfort zone to unlock potential (09:33) Practical ways to challenge fear and reframe your mindset (17:20) How your internal narrative feeds or fights fear (23:07) Writing down your fears to uncover hidden solutions (30:32) Feeding the positive “wolf” within for lasting confidence When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

Are you ready to take your interior design business to the next level? In this episode, we explore 21 mindset hacks that will help you define success, overcome obstacles, and create a thriving design practice. These strategies are designed to inspire and empower you to achieve your highest potential, both personally and professionally. Discover how to define your vision, master the art of connection, and embrace an abundance mentality. Each mindset shift is crafted to help you build confidence, improve productivity, and create a more fulfilling design business. IN THIS EPISODE, YOU WILL HEAR: (02:22) Defining your vision of success and creating a vision board (03:52) Setting ambitious goals with measurable milestones (05:16) The importance of visualization in achieving your dreams (08:38) Harnessing your superpowers and outsourcing tasks (10:05) Asking for guidance and leveraging mentors and coaches (14:26) Designing work-life harmony for a fulfilling lifestyle (17:42) Building a dream team to support your growth (21:29) Adopting an abundance mentality to fuel collaboration (26:32) Zooming out to see the big picture for creative inspiration (35:18) Staying curious and committed to lifelong learning When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

Do you have a word that will guide and inspire you throughout 2025? In this episode, we explore the transformative power of choosing a single word to set the tone for the year ahead. Learn how a word can help you focus your energy, clarify your goals, and create meaningful changes in both your business and personal life. We share practical strategies for selecting your word, defining its impact, and using it as a catalyst for growth. Discover how your word can become a powerful tool for transformation and intention as you move into the new year. IN THIS EPISODE, YOU WILL HEAR: (02:09) The importance of choosing a word for the year (03:32) How Melissa's 2025 word, "release," is transforming her life (07:17) Why releasing creates space for new opportunities (09:10) How to identify a word that resonates with your goals (15:14) Writing down your word's impact to embody its meaning (22:12) Releasing outdated habits, tools, and relationships (31:19) Welcoming space for imagination and creativity (45:55) The value of a word-driven mindset for personal and professional growth When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.  

Are your fears holding you back from the success you desire in your design business? In this episode, we explore how fear can manifest in our professional lives and prevent us from reaching our full potential. We share practical strategies to recognize, understand, and overcome fears so that you can confidently move toward your goals. From unpacking the root of fear to using it as fuel for growth, this episode offers tools to help you transform fear into a powerful ally in your design journey. Learn how to embrace fear, shift your mindset, and step boldly into your next level of success. IN THIS EPISODE, YOU WILL HEAR: (04:19) Key questions to ask when fear arises in your business (05:42) Why many designers fear success more than failure (07:54) Breaking the myth of success requiring sacrifice (09:43) The impact of relationships on your growth and mindset (14:15) Understanding fear as a false expectation appearing real (17:14) Turning fear into fuel for transformation (26:57) Embracing vulnerability as a strength in business (39:02) Cultivating a growth mindset to move past fear When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.  

Are you ready to step out of your comfort zone and elevate your design business? In this episode, we learn about ten ways to stretch yourself for greater success in your design practice. Learn how to push past perceived limits, adopt new strategies, and embrace growth that aligns with your goals and values. From adjusting your rates to redesigning your office, each stretch is designed to help you enhance your productivity, boost your confidence, and create a more fulfilling business. Tune in to discover how to make meaningful changes that will propel your business forward. IN THIS EPISODE, YOU WILL HEAR: (01:53) The difference between a good stretch and being stretched too thin (05:48) Why a rate increase can transform your profitability (08:29) The power of hiring before you're ready (11:55) Setting goals that challenge and inspire you (14:50) Investing in coaching as a catalyst for growth (19:32) Refreshing your resources to keep your designs original (25:05) Exploring new markets and design events (27:57) How a process upgrade improves efficiency and client satisfaction (30:53) The benefits of waking up earlier or optimizing your routine (38:58) Redesigning your office to create an energizing workspace When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

Are incompletions in your business and life quietly draining your energy and holding you back? In this episode, we dive into how unfinished tasks, unfulfilled promises, and open loops create stress, sap productivity, and sabotage your design business success. Join us as we explore strategies to identify and tackle incompletions, from cleaning up your marketing efforts to addressing lingering projects. Learn how creating a master list, categorizing tasks, and finishing what you start can help you reclaim your energy and set the stage for a productive and profitable year. IN THIS EPISODE, YOU WILL HEAR: (01:54) How incompletions act as energy drainers and mental dust catchers (03:22) The hidden cost of unused trainings and apps (06:44) Why clearing debt faster helps you stay focused and stress-free (10:50) Following through on promises to clients, family, and friends (17:13) The impact of unfinished personal projects and clutter on focus (23:37) Avoiding multitasking and building a team of finishers (26:59) How to craft a master list of incompletions and achieve a sense of accomplishment When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

Are you ready to experience success in your design business without sacrificing your personal life, time, or energy? In this episode, we explore how you can streamline your business operations, attract quality clients, and set boundaries that give you freedom without compromising profitability. Discover the most common traps holding designers back, from relying solely on word-of-mouth marketing to inefficient project management. Learn how to implement smarter systems, refine your client processes, and step into a business model that supports your creativity and growth. IN THIS EPISODE, YOU WILL HEAR: (01:56) Why hourly rates may be limiting your business growth (03:44) How sacrificing personal time creates a hamster-wheel business (06:19) The value of attracting and working with high-quality clients (07:47) Why a 7-10 step process positions you as an expert (09:43) Improving project management and communication for client satisfaction (11:14) How marketing clarity builds confidence and attracts ideal clients (17:53) The role of systems and automation in reclaiming your time When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

What's stopping you from achieving everything you want in your design business? In this episode, we explore how your brain's natural resistance to change might be holding you back—and how you can overcome it. Learn how to interrupt unproductive patterns, take decisive action, and push through challenges to create a thriving design business. Join us as we dive into strategies for breaking free from comfort zones, building better habits, and implementing smart systems to streamline your operations, attract higher-quality clients, and deliver exceptional results. IN THIS EPISODE, YOU WILL HEAR: (02:15) How your brain resists change and ways to overcome it (05:47) The power of small actions to interrupt unproductive patterns (10:26) Steps to effectively hire and onboard new team members (17:08) Finding quality outsourcing providers for tasks like CAD (19:02) Leveraging local events for networking and marketing (30:47) Implementing a robust, fee-based discovery process (32:00) Why exclusivity in your calendar attracts better clients When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

Are you unintentionally crossing ethical or legal boundaries in your design business? In this episode, we explore the critical differences between copyright infringement and plagiarism, and why understanding these distinctions is essential for every designer. Learn how to protect your intellectual property and avoid common pitfalls that could lead to legal troubles or ethical dilemmas. Join us as we discuss real-life examples of plagiarism in design, from copied templates to uncredited inspirations, and strategies to maintain originality and integrity in your work. IN THIS EPISODE, YOU WILL HEAR: (01:44) The difference between copyright infringement and plagiarism (03:13) Common examples of copyright breaches in design (06:08) Ethical challenges with uncredited inspirations (07:47) How creativity and originality keep designers out of trouble (13:04) Discovering and defining your design hallmarks (20:25) A personal story of dealing with website plagiarism (23:33) Why paying for templates and using original designs matters MENTIONED IN THIS EPISODE: Fancy Girl Design Studio: fancygirldesignstudio.com   When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

Are you unintentionally holding back your design business from success? In this episode, we uncover the hidden ways designers often avoid progress without realizing it. From prioritizing the wrong tasks to avoiding in-person connections, these subtle habits can prevent growth and impact your success. Join us as we discuss the importance of focusing on lead generation, leveraging local events, and overcoming perfectionism in portfolio presentation. Discover how small shifts in mindset and behavior can help you attract more clients, increase profitability, and create a sustainable, rewarding design business.   IN THIS EPISODE, YOU WILL HEAR: (02:05) The hidden ways designers avoid success without realizing it (03:03) Why in-person connections outperform traditional advertising (05:29) Prioritizing lead generation over processes and systems (10:46) Overcoming perfectionism in your portfolio to showcase your work (15:31) The importance of having a phone number for client inquiries (18:13) Simplifying your service offerings for clarity (22:44) The power of being your own billboard at local events (27:40) How diverse events and networking build profitable relationships   MENTIONED IN THIS EPISODE: Eventbrite: eventbrite.com When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

Are you looking to quickly boost profitability and attract more clients to your design business? In this episode, we cover ten actionable steps to drive higher profits and secure more clients without overcomplicating your strategy. These methods are designed for busy designers who want practical and effective tools to see results fast. From pricing adjustments to optimizing your client intake process, each tip is crafted to address common pain points and help you stand out in a crowded market. Tune in to learn how you can create immediate impact and build a business that aligns with your values and goals.   IN THIS EPISODE, YOU WILL HEAR: (03:12) Setting profitable pricing that reflects your value (08:25) Streamlining your client intake process for efficiency (13:45) Using testimonials to build social proof (17:20) Creating a signature service that differentiates your business (21:40) Leveraging client referrals for organic growth (26:15) Tracking key metrics for continuous improvement (29:30) Building strong relationships for client retention (34:50) Upselling services to maximize each project   When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.  

Have you ever wondered why some sales strategies work effortlessly while others fall flat? The answer often lies in psychology. In this episode, I share 15 additional psychological and emotional triggers that can help you sell more design services by understanding how clients think and feel. Building on the triggers from the previous episode, these strategies are designed to empower you to make genuine connections, build trust, and lead clients to say "yes" confidently. In this episode, I discuss how to use triggers like exclusivity, belonging, and scarcity to elevate your design business. You'll learn how to position your services as exclusive, create a sense of belonging for your clients, and apply principles of familiarity and specificity to boost credibility. These triggers will help you guide clients toward making decisions that feel authentic, beneficial, and rewarding.   IN THIS EPISODE, YOU WILL HEAR: - (06:45) How exclusivity and belonging strengthen client connections - (13:56) Creating urgency and value with the desire to collect and scarcity - (20:33) Aligning with client values through guilt and specificity - (23:34) Building trust using familiarity and patterning - (28:56) Boosting engagement with harmonization and rewards - (33:20) Simplifying choices to enhance capability and reduce overwhelm - (36:35) Shaping client satisfaction with contentment and perception - (38:34) Driving commitment with self-liquidation strategies   MENTIONED IN THIS EPISODE: Triggers by Joe Sugarman Joe Polish website The Genius Network website   When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

Does the word "sell" make you cringe? If so, you're not alone. Many designers feel uncomfortable with the idea of selling, but what if you could reframe it as inviting or educating your clients into working with you? In this episode, I break down 15 powerful psychological triggers that can help you sell more design services with ease and confidence. These triggers are all about building trust, creating involvement, and showcasing your expertise, so you can stop feeling awkward about sales and start seeing results.   In this episode, I walk you through each of these 15 triggers, explaining how to apply them to your design business. From involving clients in your process to using social proof, urgency, and storytelling, you'll learn how to tap into what makes clients say "yes" and move forward with their projects. And don't worry! Selling doesn't have to feel pushy or salesy. By applying these proven techniques, you'll be able to guide clients to the best solutions and create win-win situations.   IN THIS EPISODE, YOU WILL HEAR: (01:14) How to reframe "selling" as inviting and educating (05:40) Getting clients invested with involvement and honesty to build trust (10:39) Why honesty and transparency build trust and lead to more sales (13:34) Using social proof and authority to position yourself as the go-to expert (15:18) Justifying client investments with logical reasons and exclusive offers (21:02) How authority positions you as the go-to expert (23:51) Instilling confidence with conviction and highlighting the uniqueness of your services (34:03) Sparking client interest with curiosity and offering hope for a positive outcome (36:15) Creating urgency and addressing fear to motivate quicker decisions   MENTIONED IN THIS EPISODE: Triggers by Joe Sugarman Joe Polish website The Genius Network website Sally Hogshead website   When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

Is perfectionism holding you back in your design business? Many designers struggle with getting things just right, but the truth is, perfectionism can lead to procrastination, missed opportunities, and increased stress. The pursuit of perfection often becomes the enemy of progress. What if you could get more done and experience more success by aiming for 70% instead of 100% or 110%? In this episode, I introduce the 70% solution, a mindset shift that helps you let go of perfectionism and start making progress. You'll learn how to balance striving for excellence with getting things done, why perfectionism leads to mental chaos and overwhelm, and how applying the 70% rule can help you deliver exceptional work without the constant need for perfection. Plus, I share how iconic business leaders like Jeff Bezos use this strategy to make better decisions faster. IN THIS EPISODE, YOU WILL HEAR: - (03:18) The high cost of perfectionism in your design business - (08:48) The power of getting things done instead of seeking perfection - (13:49) Using deadlines and the "pause clause" to manage indecisive clients - (21:21) Why aiming for completion is more effective than perfection - (28:25) How practice and producing more work leads to better results - (30:06) The application of the 70% rule - (41:03) Five key benefits of applying the 70% rule in your business   MENTIONED IN THIS EPISODE: The Artist's Way by Julia Cameron The Gifts of Imperfection by Brené Brown   When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

Is your design business struggling to attract clients or losing potential leads, and you can't figure out why? It might be the small details you've overlooked that are making a big impact. From missing contact information to no portfolio, these seemingly minor issues could be turning away ideal clients and holding back your success. The good news is, these are simple fixes that can make a world of difference. In this episode, I uncover 10 "big little things" that are killing your design business and share actionable steps you can take to fix them. You'll learn about everything from the importance of having your phone number and email on your website to why you need a Google listing and social media presence. Whether you're missing a portfolio or not using your face as a personal brand, each of these small tweaks can have a significant impact on your business's success. By addressing these issues, you can create a more professional online presence and make it easier for clients to find and hire you. IN THIS EPISODE, YOU WILL HEAR: - (01:48) Missing phone number costs you clients - (04:59) Location info is essential for your site and social media - (06:53) Not listing an email address is a big mistake - (10:50) Lacking your name or identity hurts your brand - (13:52) Claiming your Google My Business listing is crucial - (16:06) Social media is a valuable search engine for designers - (19:28) Inactive social media and blog content damages your credibility - (23:45) Using your face over a logo strengthens your brand - (28:13) A missing footer on your site is a critical error - (29:33) No portfolio on your website is a deal-breaker   MENTIONED: Learn more about Google My Business (GMB)   When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

Are you holding yourself back by tolerating poor performance, operational inefficiencies, or unfit clients? The reality is, what you tolerate in your life and business impacts your success and peace of mind. Tolerations not only drain your energy but also cost you in time, money, and health. If you've been putting up with less-than-ideal situations, this episode is your wake-up call to take action. In this episode, I explore the ways tolerations are showing up in your design business and personal life. From underperforming team members to inefficient systems, I guide you in identifying the areas where you're settling for less than you deserve. You'll learn how to create awareness around these tolerations, whether they're costing you time, money, or your sanity, and how to either reframe them, release them, or replace them. It's time to stop tolerating and start thriving.   IN THIS EPISODE, YOU WILL HEAR: - (03:10) Identifying poor performance from team members and contractors - (04:57) The cost of tolerating operational inefficiencies - (07:02) Why long hours and lack of work-life balance are choices - (09:27) The impact of tolerating unfit clients - (10:56) Are you tolerating weak marketing and inconsistent cash flow? - (17:24) How tolerating poor health habits can affect your business - (25:44) Why you don't have to tolerate poor performance from suppliers - (40:44) Steps to release, replace, or reframe what you're tolerating   When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

Have you ever experienced a client misunderstanding, scope creep, or project delays that left you frustrated and underpaid? What if you had an ironclad design agreement that safeguarded your business and profits, while giving your clients clarity and confidence? Many designers are operating with incomplete contracts, and it's costing them time, money, and peace of mind. A comprehensive design agreement can protect you from these common pitfalls and set the stage for a smooth, successful project. In this episode, I walk you through creating the perfect design agreement, clause by clause. You'll learn which clauses are essential for protecting your practice, your profits, and your peace of mind. I'll explain how to include clauses that set clear expectations around project timelines, scope of work, and fees. I also share why every agreement needs an expiration date, how to avoid scope creep, and the importance of a cancellation policy. This episode is packed with insights to help you confidently manage your design projects with professionalism and ease.   IN THIS EPISODE, YOU WILL HEAR: - (02:15) How your agreement protects your profits and peace of mind - (06:49) The need for an expiration date in your agreement - (07:51) Avoiding “chase mode” with follow-up and expiration clauses - (08:30) Clause-by-clause breakdown of the perfect design agreement - (11:17) Setting timelines and managing project delays - (12:47) The importance of milestones - (15:00) How to outline service fees and avoid surprises - (19:58) Detailing the late payment penalties - (22:31) What is procurement management - (38:56) Protecting your design intellectual property   MENTIONED: The Right Design Agreement   When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

Are you dealing with client misunderstandings, scope creep, or unpaid work? What if a simple design agreement could protect your profits while setting clear client expectations? Many designers are working with incomplete agreements, leaving them vulnerable to disputes and unpaid fees. The right agreement can transform your business, ensuring you get paid for your time, avoid confusion, and build client trust. In this episode, I explain why every designer needs a strong design agreement and how it can safeguard your profits, streamline communication, and prevent scope creep. I share real-world examples of how my clients have used these agreements to protect their bottom line and improve client relationships. This is Part 1 of a two-part series. In Part 2, I'll walk you through each clause your agreement needs, highlighting which ones are essential and which are optional.   IN THIS EPISODE, YOU WILL HEAR: - (01:49) Why every designer needs a strong design agreement - (04:36) Making your agreement more inviting with tools - (07:05) How a flexible, customizable agreement speeds up client acceptance - (09:52) Being protected is everything - (13:34) Your agreement gets you paid for the work you do - (16:51) Setting communication boundaries in your agreement - (20:43) How your agreement preserves your peace of mind - (27:06) Safeguard your practice - (34:43) The importance of walking the clients through the agreement - (36:40) Make your agreement a marketing tool   MENTIONED: The Right Design Agreement Canva Proposify Dubsado   When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

Are you tired of doing unpaid work for clients? Do you create preliminary plans, gather estimates, and offer advice, all without compensation? What if you could get paid for that upfront work? Most designers don't realize they can (and should) charge for the early stages of a project. A Feasibility Package ensures you're paid while helping clients understand their project's scope and costs. Imagine no longer giving away your expertise for free and instead getting paid for the valuable work you're already doing. In this episode, I explain how you can implement a Feasibility Package in your design business to get paid for your time and expertise. I dive into the structure of the package, what it should include, and how to price it effectively. You'll also learn how this package can help you manage client expectations, build trust, and give you an early opportunity to assess whether a client is the right fit for you. IN THIS EPISODE, YOU WILL HEAR: - (02:00) – What is a feasibility package and when to use it? - (03:17) – Pricing guidelines for feasibility packages  - (04:14) – What's included in the package - (06:06) – Importance of trades days and package fees - (08:39) – Repurposing past work for efficiency - (10:07) – Advising clients on contingency costs - (15:27) – How to introduce the feasibility package to clients - (19:38) – Using the feasibility package to qualify clients When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

Your website inquiry form is your first opportunity to learn about potential clients and set the tone for your relationship. Asking the right questions is essential to ensure a successful project. From project details to budget expectations, your questions can make or break the start of a collaboration. It's also important to be selective with clients, as your time and expertise are valuable.  In this episode, I explain how to improve your inquiry form to gather key information, conduct structured Zoom consultations to build trust and qualify leads, and charge for home reviews or assessments to demonstrate your expertise. I also discuss how to recognize red flags early and choose clients who align with your values and goals. Each step in the discovery process, from initial contact to assessments, helps you secure clients who are a good fit, ensuring your business is both profitable and enjoyable to manage. IN THIS EPISODE, YOU WILL HEAR: - (01:32) The proper way to do design discovery - (02:08) Optimizing your website inquiry form - (03:43) Building trust with a structured Zoom consultation - (04:45) How to price your home reviews and assessments - (07:01) How to handle pushback from your prospects - (08:57) How to approach offering the letter of agreement - (10:13) The importance of having money conversations - (12:10) A walkthrough of all the questions in your website inquiry When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

Talking about money with clients can be one of the most uncomfortable parts of running a design business. A lot of designers shy away from these conversations or avoid them altogether, but here's the thing…most of the fear is based on common myths. What if, instead of fearing the “money talk,” you embraced it as an opportunity to build trust and value with your clients? Shifting your perspective could be the game-changer your business needs.    In this episode, I break down seven myths about client money talks that hold designers back and show you how to turn them into strengths. We're covering everything from value-based pricing versus hourly fees to setting clear expectations. We'll also cover why selling your services is actually a form of education and service. Plus, we will dive into how to tap into clients' emotions and create a design process that feels like a memorable, meaningful journey.    VALUE-BASED PRICING OVER HOURLY FEES Hourly fees are not the best way to run a design business. You might think charging for your time makes sense, but here's the reality - if you're a fast designer (and many are), you're actually getting paid less for being efficient. That doesn't seem fair, right? Here comes value-based pricing to save the day! Instead of billing for hours worked, you're charging based on end result. Clients pay for the outcome, not the time it took to get there. It's a win-win because they understand the value of your expertise, and you get paid for the result you deliver, not how long it took. The bottom line? You get paid what you're worth.    SETTING CLEAR CLIENT EXPECTATIONS Setting expectations with clients is a make-or-break move. Miscommunication is one of the biggest reasons clients feel unhappy or confused. So, it's up to you to set things straight from the start. Talk about money early - before the contract is signed. Share your design process, walk them through potential challenges, and most importantly, be upfront about what they're investing in. This way, your clients won't be blindsided by costs or project timelines. Trust me, clients will appreciate your honesty, and you will save yourself a lot of headaches down the road.    SELLING AS EDUCATION AND SERVICE Selling doesn't have to feel slimy or uncomfortable. It's not about pushing services or trying to make a quick buck. Instead, think of it as an opportunity to educate your clients on the value you bring to the table. When you're selling your services, you're actually helping clients get what they truly want…a beautifully designed space that improves their life. It's about guiding them toward the best solutions for their needs. So, don't be afraid of the word “sell.” You're offering them something they need, and that's service in itself.  TAPPING INTO CLEINT'S EMOTIONS Clients will tell you what they need from a practical, logical frame of mind. It's your job to listen to what they're saying as well as what they're not saying. When you can deliver on that emotional level, clients will not only love the design, but they'll also be willing to invest more because you've given them something they didn't even know they needed.    DESIGN AS A MEMORABLE JOURNEY Design isn't just about the finished product. It's also about the journey to getting there! From the moment a client hires you to the big reveal, it's all about creating a memorable experience. Sure, there will be bumps along the way, but how you navigate these with your client is key. By making the design process feel exciting and special, you're giving your clients memories they will cherish long after the project is done. When you focus on the experience, clients will be thrilled with not just the outcome, but the entire ride.  Remember, that the myths you have bought into are not facts. They are merely beliefs. It's time to release these beliefs and replace them with the truth!   IN THIS EPISODE, YOU WILL HEAR: (3:16) What it looks like to be the expert/voice of reason (6:12) Why you need to release your own limited beliefs about money (13:26) The cost of the project isn't the only thing your client cares about (24:00) Changing the narrative and speaking to yourself with confidence (29:07) Why you deserve to be paid in advance (38:09) Selling can be easy, fun, and empowering (41:44) The power of emotions when making purchases Links: VIP DESIGNER TOUR at High Point  When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

In the world of interior design, landing a feature in a major design publication can feel like hitting the jackpot. It's a way to get your work noticed, build credibility, and open doors to new opportunities. But is paying for PR always worth the cost? Pay-to-play PR, where you invest in space to get featured is not cheap. It can range anywhere from a few hundred dollars to thousands. The big question is: does the payoff justify the price? I'm here to tell you that it can, but only if you have a solid strategy in place. Getting featured is just the beginning. The real magic happens when you know how to maximize your return on that investment.  In this episode, I dive into the topic of pay-to-play PR and, more importantly, how to make sure you're getting the most bang for your buck. I talk about why having a distribution plan is key to making your investment worth it, and how client engagement and feedback should play a huge role in your decision-making. It's not just about landing the feature - you need to know how to leverage it for your business. Whether you're on the fence about paying for PR or have already jumped in, this episode is packed with insights to help you make it work for you.    CLIENT ENGAGEMENT AND FEEDBACK: YOUR UNOFFICIAL BOARD OF DIRECTORS  Client engagement and feedback are absolutely essential when deciding if pay-to-play PR is the right move for you. I always recommend gathering feedback from your clients or trusted industry peers - think of them as your unofficial board of directors. Ask them if they read or care about the publication you're considering. If the answer is no, that's a huge red flag! It's easy to get caught up in the excitement of being featured, but if your audience isn't seeing or engaging with that platform, it's not going to do much for your business. Getting honest feedback upfront ensures you're making a smart, informed decision instead of just throwing money at something that sounds impressive.    STRATEGIC EMAIL MARKETING Once you've decided to move forward, it's time to get strategic about spreading the word, and email marketing is one of the best ways to do it. But here's the thing: it's all about the subject line. I can't stress enough how important it is to spend time crafting a killer subject line because if that doesn't grab people's attention, the rest of the email won't even matter. I like to play around with using questions or numbers to pique curiosity. And don't be afraid to send follow-ups to people who didn't open your first email! Trust me, email marketing is a game-changer when done right.    THE POWER OF PERSONALIZATION AND PRESENTATION Another thing I'm a huge fan of? Personalization and presentation. It's tempting to take the easy route with things like printed labels or mass emails, but adding a personal touch goes a long way. For example, if you're sending a physical copy of your feature, don't just toss it in a generic envelope and call it a day. Get creative with it. Use a colored or metallic envelope and handwrite the address. People don't get much snail mail these days, so when something special shows up in their mailbox, it will get noticed. Presentation isn't just about looking good - it's about making your feature memorable and worth opening.    So, here's the bottom line: pay-to-play PR can absolutely be worth it, but it's all about how you approach it. With the right distribution plan, tapping into client feedback, using smart email marketing, and going the extra mile with the presentation, you can make sure your investment doesn't go to waste. And hey, if you've tried pay-to-play PR before and it didn't quite deliver, don't beat yourself up - now you know how to make it work for you.    IN THIS EPISODE, YOU WILL HEAR: (2:20) A time when I invested in PR and didn't see any ROI (3:45) Getting specific marketing feedback from your “Board of Directors” (8:40) The only reasons to do pay-to-play (10:50) What your distribution plan should look like (11:30) Having a 90-day social media plan in place  (14:40) Spending more time crafting a subject line versus the message (17:10) The power of calling people by their names  (20:20) The right way to mail physical copies of the feature Mentioned: VIP DESIGNER TOUR at High Point  When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

In interior design, your creativity is only as powerful as the resources you have at your fingertips. It's not just about having a great eye for color or space. It's about knowing where to find the perfect pieces that bring your vision to life. Without the right sources, even the most talented designers can struggle to create something truly special.    This episode is all about sourcing. We're talking about the importance of building a solid list of go-to vendors, why attending High Point Market is a game-changer, the value of relationships with reps and workrooms, the magic of adding “pop” pieces to your designs, and how you can keep growing through networking and exploration. These are the keys to not just surviving in the design world, but thriving and standing out from the crowd.   IMPORTANCE OF BUILDING A ROBUST SOURCING LIST Let's start with the basics - your sourcing list. Think of it as your toolkit. Without it, you're not going to get very far. Melissa Galt emphasizes that having a strong, well-rounded list of vendors and manufacturers is essential. This list should cover all the categories you need, from flooring to artwork, so that you're always ready to pull out the perfect piece for any project. But here's the thing…your list should never be static! As you grow your business, your list should grow with you. Keep adding new sources so you're not just recycling the same options. This keeps your designs fresh, innovative, and aligned with what your clients want.   ATTENDING HIGH POINT MARKET FOR EXCEPTIONAL SOURCING If you're serious about sourcing, High Point Market needs to be on your calendar. This is the ultimate destination for home furnishings, and if you haven't been yet, you're missing out. I am a huge advocate for making the trip at least once a year. There are over 2,000 manufacturers under one roof! But it's not just about the quantity of options. High Point is where you find those hidden gems that can take your designs to the next level. Whether you're new to the market or a regular, there's always something new to discover. Plus, if you join our VIP Design Tour, you will get an insider's look at the vendors that really make a difference. We will skip the big names and go straight to the unique, must-have resources.   THE ROLE OF REPS AND WORKROOMS IN ENHANCING DESIGN PROJECTS Now, let's talk about relationships. In design, who you know can be just as important as what you know. This is especially true when it comes to your reps and workrooms. These industry insiders can be your secret weapon, offering you access to exclusive products and saving you time and money. I share how relationships I've built wth reps have been game-changing, especially in high-stakes projects like showhouses. Good reps know their stuff, and they can introduce you to options you didn't even know existed. And let's not forget about workrooms and installers - they know what works and what doesn't, and their expertise can ensure your projects go off without a hitch.    ADDING “POP” ELEMENTS TO CREATE MEMORABLE DESIGNS Every design needs that special something - that “wow” factor. I call these “pop” elements, and they're what make a project truly memorable. Whether it's a striking piece of art, an incredible rug, or a custom piece of furniture, these pops are what set your designs apart from the rest. The key to finding these show-stopping pieces? A diverse sourcing list that includes vendors who specialize in unique, one-of-a-kind items. These are the pieces that clients remember and that make your work stand out.   CONTINUOUS GROWTH THROUGH NETWORKING AND EXPLORATION Sourcing isn't a one-time thing…it's an ongoing journey. The design world is always changing, and to stay ahead, you need to keep exploring new vendors, building new relationships, and expanding your network. Whether you're attending High Point Market, joining online design communities, or just chatting with colleagues, the more you connect, the more you grow. I encourage you to frequently ask yourself this question, “Who have I added to my list this month?” This approach keeps your designs fresh, original, and always on the cutting edge. IN THIS EPISODE, YOU WILL HEAR: (02:05) - Why you need to attend High Point at least once a year (05:50) - The 10 categories of sources you need in your foundational list (07:15) - The reason artwork is not in the accessories/accents category (10:30) - Why you should never underestimate the power of your reps (15:45) - Installers and workrooms - they have tons of knowledge and sources (18:35) - Seeking out advice from colleagues and Facebook groups (22:00) - Join our VIP tour - it's different from the rest (24:45) - The difference between “shopping” and “sourcing”  (33:05) - Why every project needs a “wow” factor (37:50) - Why I invest in original art  (41:45) - Training someone on your team to do your installs Mentioned: VIP DESIGNER TOUR at High Point  When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

Let's face it. Uncertain economic times can make even the most confident business owners feel uneasy. As an interior designer, your business thrives on creativity and vision, but when the economy takes a turn, it is easy to feel like your options are dwindling. There is hope though! With the right strategies, you can not only survive but thrive, no matter what the financial forecast looks like. Let's dive into how you can recession-proof your interior design business and come out stronger on the other side.   In this episode, I'm sharing 10 crucial tips to help you navigate these uncertain economic times. We're going to talk about smart ways to cut costs, how to get financially prepared, ways to adapt and diversify your services, and why keeping a positive mindset is more important than ever. These actionable insights will give you the tools you need to take control of your business's future and tackle whatever challenges come your way.   CUTTING COSTS WITHOUT SACRIFICING QUALITY  When the economy gets shaky, cutting back on unnecessary costs is the first thing you should be doing to keep your business steady. Start by taking a good, hard look at your office overhead. Can you renegotiate your lease, or better yet, go fully remote? We all learned during the pandemic that remote work can be just as effective and it can save you a ton of money. Also, it's time to get real about those subscriptions, memberships, and equipment leases. Are you still paying for things you rarely use? Cutting these out can free up cash that could be better spent elsewhere, helping you stay financially secure during lean times.    GETTING FINANCIALLY PREPARED If there's one thing you should always have in your back pocket, it's financial preparedness. Building an emergency fund is non-negotiable. Aim to cover at least three to six months of operating expenses. This financial cushion is your safety net, keeping you from hitting the panic button if things slow down. But it doens't stop there. Knowing your numbers inside and out is just as crucial. Don't leave it all up to your accountant. Make it a point to regularly review your financials so you know exactly where you stand. This knowledge puts you in the driver's seat, allowing you to make quick, informed decisions when the market shifts.    ADAPTING AND DIVERSIFYING YOUR SERVICES When your usual projects slow down, it's time to get creative and diversify. Maybe new construction isn't as hot right now - no problem. Shift your focus to remodeling, which tends to hold steady even when the economy dips. And don't stop there. Think about expanding your services. Diversifying your offerings not only keeps the revenue coming in but also helps you tap into new client bases.   KEEPING A POSITIVE MINDSET Finally, let's talk about your mindset because it's your most powerful tool in uncertain times. It's easy to get sucked into the negativity on social media or the news, but staying hopeful is key. Surround yourself with people who are looking for opportunities, not dwelling on the doom and gloom. By focusing on growth and keeping a hopeful outlook, you will be more likely to spot opportunities when they arise. Trust me, they will! Many businesses not only survive but actually grow during recessions, and yours can too if you stay focused and optimistic.    We can't predict what's around the corner, but with these strategies, you'll be ready for whatever comes your way. By cutting costs, building up your financial safety net, diversifying your services, and keeping your mindset sharp, you're setting your business up not just to survive but to thrive, no matter what the economy throws at you.  IN THIS EPISODE, YOU WILL HEAR: (3:00) Accessing your overhead (4:15) Reviewing and reducing your expenses (5:30) How letting go of a team member can be beneficial for both parties (9:15) What to do if you don't have an emergency fund  (11:50) Creative growth opportunities (13:15) Different ways to diversify your services (15:10) My favorite add-on service for current clients (20:05) Looking for bargains and using consignment (23:15) The type of mindset you need to have (27:35) Cashflow and credit card processing Mentioned: VIP DESIGNER TOUR at High Point  When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

Jumping into a new career can be both exciting and a bit scary, especially when you are diving into something as creative as interior design. Thankfully I have good news for you! The experience, skills, and achievements of your past job are not just baggage. They are your secret weapon in your new career.  In this episode, I want to encourage you as you venture into your second career of becoming an interior designer. We discuss how to leverage your past career skills, the value of showcasing your unique background, and I also give you specific examples of how skills transfer from different professions.  LEVERAGING PAST CAREER SKILLS Your past career has given you a treasure trove of skills that can give you an advantage in interior design. Whether you were in corporate, healthcare, sales, or any other field, you've got the skills that are pure gold in the design world. For instance, if you were in sales, you probably have amazing relationship-buildig and negotiation skills. These are perfect for dealing with clients, getting great deals with vendors, and managing project budgets. If you were in healthcare, your attention to detail and ability to handle high-stress situations can make you a project management superstar and a client service expert.  Don't just brush these skills aside. They're part of a your unique perspective and capabilities. Embrace them and use them as part of your professional toolkit as you step into the design world. This not only will boost your confidence, but it lets you offer something truly unique to your clients.  PERSONAL BRANDING AND UNIQUE EXPERIENCES Standing out in the world of interior design is crucial. One of the best ways to do this is by showcasing your unique background and personal journey. Your past experiences, skills, and achievements make you special. They set you apart from other designers who might have taken a more traditional route into the industry.  Make sure your bio and social media profiles reflect this uniqueness. Instead of sounding generic and boring, weave in parts of your past that highlight your strengths and versatility. If you have a background in law, talk about your critical thinking and problem-solving skills. If you were in healthcare, highlight your compassion and high emotional intelligence. These qualities not only enrich your design practice but also connect you with clients who are looking for a designer who understands them. By sharing your journey authentically, you create a personal brand that's memorable and relatable. Clients will feel a deeper connection with you, appreciating the diverse experiences you bring to the table.    TRANSFERRING SPECIFIC CAREER SKILLS TO DESIGN Every career gives you skills that can be incredibly useful in interior design. Here are some examples: 1. Law and Legal Services: Skills like attention to detail, critical thinking, and negotiation are invaluable in interior design. They help with contract management and client negotiations and ensure every project detail is perfect.    2. Healthcare: The healthcare field teaches patience, empathy, and the ability to handle high-pressure situations. These skills are essential when dealing with client demands, managing timelines, and ensuring a smooth design process.   3. Sales: A background in sales gives you excellent communication, persuasion, and relationship-building skills. These are key for marketing your services, closing deals, and maintaining long-term client relationships.   4. Parenting: Yes, even skills from full-time parenting are super relevant. Organizational skills, multitasking, and managing diverse needs simultaneously are all a part of being a successful interior designer. And the list goes on! In the episode, I share even more examples of how unique skills from various professions can be transferred to a career in interior design.    By identifying and transferring these specific skills, you can carve out your special place in the interior design market. Each profession brings strengths that can enhance your design practice, making you a well-rounded and versatile designer.  Venturing into interior design as a second career isn't about starting from scratch. It's about building on the foundation you've already got. By leveraging your past career skills, showcasing your unique background, and transferring specific skills to design, you can create a successful and fulfilling career in interior design.  You do have what it takes! Embrace your unique journey and let your past propel you forward.    IN THIS EPISODE, YOU WILL HEAR: (2:25) Leveraging your talent, skills, and experience in your bio (4:50) Specific examples of how one's past career paths can help in design  (9:15) What to do if you aren't sure if you have certain qualities or not  (13:30) Why full-time parents are greatly suited to be a designer (17:40) Why graphic designers are amazing interior designers (22:18) Skills that make HR professionals great interior designers Mentioned: VIP DESIGNER TOUR at High Point  When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

As an interior designer, your job is much more than choosing the right color palette or picking out the perfect piece of furniture. You are a master of many trades, balancing creativity with practicality, and empathy with expertise. Each decision you make shapes not just the space, but the mood and lives of your clients. I want you to understand just how multifaceted and indispensable your role truly is. It's crucial to recognize this value and never discount yourself or your prices, as your expertise and skills are what make you truly exceptional.   In this episode, I dive into the 18 different hats you wear in your business. You are more than just the label “interior designer.” You are a multifaceted juggler, with specialized knowledge, offering emotional support to your clients, as well as being a great leader and manager. Remember, knowing your value means confidently charging what you are worth and understanding the immense value you bring to your clients.   THE MULTIFACED ROLE OF INTERIOR DESIGNERS Interior designers juggle numerous roles that extend beyond traditional design tasks. From being a materials master who understands the intricacies of various building materials, finishes, and fabrics, to acting as a Project Manager who coordinates every aspect of a project, your versatility is key. You might also find yourself being a furniture designer, creating custom pieces or modifying existing ones. The role of a space planner is crucial too, ensuring that each room not only looks good but functions efficiently. Lastly, as a purchasing agent and resource pro, you source the best materials and products, ensuring quality and value for your clients. This multifaceted approach highlights the vast range of skills you bring to every project, showcasing your ability to handle multiple responsibilities seamlessly.    THE IMPORTANCE OF SPECIALIZED KNOWLEDGE Specialized knowledge sets you apart in the interior design industry. As a materials master, you possess a deep understanding of various materials and their applications. The role of a color expert allows you to utilize color psychology to influence the mood and perception of a space. Being a fabric magician means you know the best materials for upholstery, draper, and more, ensuring both aesthetics and functionality. Additionally, as a lighting designer, you understand how to use lighting to enhance a space, creating the right ambiance and highlighting key design elements. This specialized knowledge not only elevates your work but also builds trust and credibility with your clients, demonstrating your expertise and dedication to excellence.    EMOTIONAL AND PSYCHOLOGICAL IMPACT Your role extends beyond the physical aspects of design. You also offer significant emotional and psychological support to your clients. Acting as an unofficial psychologist, you address clients' concerns and help them navigate the stresses of renovation or redesign projects. Your ability to read clients' needs intuitively, akin to being a psychic, ensures that their visions are brought to life even when they struggle to articulate them. As a peacemaker, you mediate conflicts that arise during projects, often keeping couples together through the tumultuous design process. Finally, as a mood maker, you create spaces that evoke specific emotions. This emotional intelligence and empathy make your work deeply personal and impactful.    LEADERSHIP AND MANAGEMENT SKILLS  Effective leadership and management are crucial to the success of your projects. As a project manager, you coordinate all aspects of a project, ensuring everything runs smoothly and on schedule. The role of a team leader involves guiding and inspiring your team, from contractors to installers, ensuring everyone works towards a common goal. Being a time management ninja is also essential, as it allows you to juggle multiple tasks and deadlines efficiently. Finally, as a marketing maverick, you understand the importance of promoting your services effectively, ensuring continued growth and success for your business. These skills are the backbone of your operations, enabling you to deliver outstanding results.  IN THIS EPISODE, YOU WILL HEAR: (2:00) All the hats you wear, besides “interior designer” (5:05) Why you need to share your expertise with clients (8:30) The psychology behind colors (15:30) Why you should not share too many options with clients (16:45) The importance of knowing fabrics and materials  (21:55) Purchasing - why you should outsource it (23:15) Everyone involved in the design process (25:50) Why you must own your creative genius  Mentioned: VIP DESIGNER TOUR at High Point  When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.  

Efficiency is the cornerstone of a thriving design business. As a business owner, your ability to streamline processes, enhance client interactions, and empower your team directly impacts your overall success. Welcome to part 2 of our series on boosting efficiency in your design business. Make sure you go back and listen to Part 1 for 10 more useful tips.    In this episode, we dive into 15 more tips (aka: action steps) you can implement to become infinitely more efficient in your business. We cover areas like client interaction and feedback, team management and delegation, operational efficiency and tools, and continuous learning and improvements.   CLIENT INTERACTION & FEEDBACK Gathering client feedback is crucial. It helps you improve services and keep clients smiling. Assign someone to have short, meaningful conversations with clients regularly. This personal touch makes clients feel valued and heard, and you'll also obtain more detailed and actionable feedback along the way. Celebrating wins with your clients is huge, too. Don't just celebrate when you complete a project, but acknowledge milestones together. It builds trust, boosts morale, and keeps clients coming back.   TEAM MANAGEMENT AND DELEGATION Investing in the growth of your team is key. When you encourage and support professional development in your team members, it creates a win-win situation. Providing opportunities for training and skill development not only enhances their capabilities, but it also increases job satisfaction. While many business owners aren't always comfortable with it, you must learn how to delegate decision-making. By providing clear protocols and standard operating procedures, you empower your team to make informed decisions independently. It's important that you verbally let them know how much you trust them to make their own decisions. You don't want them always running to you, and you definitely want to avoid becoming a “master micromanager.”   Don't forget about internal feedback loops. Getting feedback from employees is as important as getting feedback from clients. Regular check-ins allow team members to share insights and collaborate effectively. This allows you all to improve processes together.  OPERATIONAL EFFICIENCY AND TOOLS I know how important it is for you to have a successful design business. You wouldn't be here if it wasn't important. To do this, you need to implement tools and processes to become more efficient in your operations. One way to speed up decision-making and enhance communication with clients is by utilizing 3D visualization and rendering tools. Clients struggle to understand blueprints and elevations, but using these tools will help them understand exactly what their space will look like.    Building a comprehensive knowledge base is also a must. This bank of information streamlines processes and improves efficiency by providing quick access to standard operating procedures and frequently asked questions. Having clear guidelines and procedures keeps things running smoothly.    CONTINUOUS LEARNING AND IMPROVEMENTS Continuous improvements is how you stay ahead. After each project, sit down with clients for a debrief. Find out what worked and what could be better. This helps to refine and improve your processes, and it also strengthens client relationships by showing you truly value their input. Internally, keep track of what you learn from each project. This information will be included in the comprehensive knowledge base I mentioned earlier. All of this information can only make you and your team stronger as your business grows.    And don't forget to implement tools and strategies that boost efficiency across the board, to ensure you are always moving forward.    TURN YOUR BUSINESS INTO A WELL-OILED MACHINE By implementing the action steps outlined in both episodes, parts 1 and 2, you can transform your business into a well-oiled machine with streamlined operations, a motivated team, and happy clients. Remember, the goal is to build a business that can operate smoothly even when you aren't there, giving you the freedom to enjoy the fruits of your labor.  IN THIS EPISODE, YOU WILL HEAR: (2:15) Why you need to have standardized templates (9:55) The benefits of having your team track their time (16:15) Why you should never start a project without an estimated completion date (20:50) Why you need to check your Profit & Loss statement once a month (25:05) Feedback loops - what are they and why you need them (32:15) Having an internal and external FAQ list (39:55) How to properly handle mistakes with your team members  (43:25) Why you must have a debrief session at the completion of every project Mentioned: EP 94: 10 Tips for an Efficient Design Business, Part 1 VIP DESIGNER TOUR at High Point  When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

In the fast-paced world of design, staying ahead of the curve is a must. One powerful way to achieve this is by implementing the use of AI, aka: “artificial intelligence.” Gone are the days when AI was seen only as a novelty, used for writing love poems. Today, it's a powerful tool that can transform your business. From automating repetitive tasks to generating fresh ideas, AI is changing the way designers work. If you are hesitant about this change, I want to remind you that change isn't necessarily a bad thing. In fact, AI can be so helpful and powerful, that it saves you time and money.  In this episode, we dive into how AI can shake things up in your design business. We talk about embracing change and innovation, maximizing efficiency, and why exploration and learning are essential practices when it comes to integrating AI into your workflow.  EMBRACING CHANGE AND INNOVATION Embracing change is key to staying relevant. AI presents a unique opportunity for designers to innovate, by giving them back time, so they can focus on their most creative tasks. AI can help you amplify your creativity. It's not about replacing your ideas, but supercharging them!  Innovation doesn't stop at generating ideas or creating designs. When you adopt new AI tools, you can streamline your entire design process. Whether it's through AI-driven design renderings, email newsletter creation, or writing website copy, the innovation potential is beyond what you can fathom. It's time to embrace these changes, so you aren't left behind while the rest of the industry is moving forward.    EFFICIENCY AND TIME MANAGEMENT Time is a precious resource, and thankfully, AI can improve time management and productivity. It's almost like an assistant you have always wished you could find. It automates repetitive tasks like project management, so you have more time to focus on other aspects of your work.  Imagine having more time to explore new concepts or fine-tune your current projects! That's the power of AI. It's not about working harder, it's about working smarter and getting more done in less time.  EXPLORATION AND LEARNING Integrating AI into your design practice should be a fun, exploration. Allowing yourself to experiment and “play” with new tools can lead to improvements.  You need to approach this with a mindset of curiosity and fun. This is a wonderful opportunity to enhance your skills and expand your capabilities.  Don't rely solely on formal training, to start using this technology.  I believe the best way to approach AI, is with hands-on experience. Dive in, play around, and see what works best for you and your business. It's all about embracing the journey of discovery and using AI to enhance your design skills.    TAKE A CHANCE ON AI - IT JUST MAY SURPRISE YOU By embracing change and innovation, optimizing your efficiency, and staying curious through exploration and learning, you can harness the full potential of AI in your business.  If you are ready to save time and money, then embrace the change, explore the possibilities, and let AI become a tool to help you achieve greater success.    IN THIS EPISODE, YOU WILL HEAR: (2:15) Why you should use AI in your marketing tasks (5:20) 7 marketing tasks you can outsource to AI (10:50) Benefits to using Chat GPT in your marketing (17:30) Website copy and the specific pages you need on your site (24:20) The mindset you need to have when approaching AI (26:50) A list of different AI tools you can use as a designer (36:15) Why I don't like chatbots (39:40) Whether you should be trained how to use AI   Mentioned: 081: The Four Steps to Landing Every Project  When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

Running a design business can be both rewarding and challenging. With tight deadlines, demanding clients, and the pressure to stay creative, efficiency sometimes takes a backseat. What if there were simple, actionable tips that could transform your workflow, boost your profits, and ultimately lead to more satisfying work and happier clients? In this episode, you will discover 10 tips to help you run an efficient design business. These tips focus on strategic planning and goal setting, efficient communication and collaboration, and productivity and delegation. By implementing these strategies, you will be on your way to mastering efficiency and achieving success in your design business.    STRATEGIC PLANNING AND GOAL SETTING In order to run an efficient design business, you need clear and realistic goals. You must establish these goals at the beginning of each year, and then break them down into quarterly, monthly, and weekly goals. This approach not only makes the tasks more manageable but it also ensures steady progress throughout the year. Tracking progress, setting milestones, and celebrating small wins can keep your team motivated and on track. Also, it is much easier to correct your course, when you regularly review your progress against your goals.  Another critical aspect of strategic planning is setting healthy boundaries with clients. Implementing boundaries is a life changer, especially if your clients are frequently texting you, asking questions about the project. Including clear expectations and boundaries in your letter of agreement helps to manage client relationships effectively. Regular project updates, whether weekly or biweekly, ensure that everyone is on the same page. This strategic approach not only streamlines operations but also builds a more professional and respectful relationship with clients.    EFFICIENT COMMUNICATION AND COLLABORATION Streamlining communication within your team and with your clients can significantly boost efficiency. Reducing email clutter will save you time. Utilizing team communication tools helps maintain organized communication channels. Leveraging email subject lines and having digital folders for each client makes it easier to find important information quickly. Regularly cleaning out spam and trash emails keeps your inbox manageable. My personal rule is to never have more than 50 unread emails in my inbox at a time. Assigning buddies to new hires and conducting regular check-ins ensures that new team members integrate smoothly and are up to speed. By leveraging these tools and practices, you create an environment where communication flows effortlessly.    PRODUCTIVITY AND DELEGATION If you have ever heard that multitasking is effective, I am here to tell you that is false! Multitasking might seem like a good idea, but it leads to decreased productivity and it increases stress. Focusing on one task at a time, or uni-tasking, allows you to enter your zone of genius where creativity and productivity thrive. There is nothing more powerful than being able to give your total focus to one project. Speaking of focus, having a private office space can help you minimize distractions and maximize your focus.    Delegating and outsourcing are other vital strategies you should start exploring if you aren't doing so already. Outsourcing tasks like bookkeeping, rendering, and presentation board creation can free up your time to focus on what you do best. Additionally, automating routine tasks through AI can also enhance efficiency.    If you are ready to master efficiency, so you can make more profit, serve happier clients, and do more fulfilling work, then make sure to listen to this episode for all 10 tips!  IN THIS EPISODE, YOU WILL HEAR:   (1:45) Establishing realistic goals (3:55) Streamlining your communication (10:40) Setting healthy boundaries with clients and your team (13:40) The importance of project management software  (15:45) Reducing the frequency and length of meetings (18:15) Encouraging teamwork (20:55) Enhancing the work environment (23:50) Why you need to stop multitasking (27:40) Working distraction-free in a private office area (29:20) The types of tasks you need to outsource (32:40) Automating tasks using AI When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies. 

As a designer, you might find yourself stuck in old patterns and beliefs that are preventing you from reaching your goals. You may think you aren't good enough to be published. You may believe that you have to always say “yes” to every single prospect, regardless if it's an ideal project or not. These types of patterns and beliefs don't just affect your business, but your personal life as well. In this episode, you will learn about the transformative power of identity shifts and how they can help you achieve everything you want, in business and personal life. I am sharing the five steps you need to implement in order to shift your identity and see profound changes in your life.  THE POWER OF THE “I AM” STATEMENT   Understanding the power of identity is crucial for professional and personal growth. Your “I am” statements define your self-perception and guide your actions. Whether you say, “I am a runner” or “I am a workaholic,” each statement reflects your commitment to specific behaviors and actions you take. Changing your identity involves aligning your actions with the person you aspire to become. Overcoming limiting beliefs and adopting new habits can lead to transformative shifts. By intentionally shaping our identities and consistently taking steps toward our goals, you empower yourself to get everything you want.  WHO DO YOU WANT TO BE?   Take some time to think about the person you aspire to become. What qualities define this ideal version of yourself? Write down these qualities and values as a guidepost. For inspiration, look for someone who is real and relatable, such as friends, peers, or fellow designers. Study their journey and the actions they took to achieve their goals. By understanding their journey, you can gain insights that may help you shape your own path.   After actively seeking out 1 to 3 individuals who inspire you, the next step is to deliberately emulate their actions and behaviors. Don't just copy and do what they do. After all, they may not have the same exact goals that you do. This process is more about embodying their mindset and approach. As you immerse yourself in similar practices, you will start to mold yourself into the person you envision.    EMBODY AND CELEBRATE YOUR NEW IDENTITY As you become more committed to this change, you need to embody your new identity. It's not just about going through the motions, it's about internalizing these actions until they become second nature. Act as if you are already the person you aspire to be. This shift from doing to being is transformative. To reinforce this transformation, it's critical that you celebrate your progress along the way. When you find yourself aligning your actions with your new identity, you need to stop and appreciate those moments. Acknowledge and reward yourself for the steps you are taking towards your growth. This positive reinforcement strengthens your commitment and motivates you to keep moving forward. SELF-COMPASSION ALONG THE WAY While celebrating your progress is critical, it's equally as important to show yourself compassion when you falter on your journey. Journeys include setbacks and you will make mistakes along the way. When these setbacks occur, reflect on how the new version of you would respond. Instead of dwelling on failure, give yourself grace and learn from the experience. The new version of you would not give up in the face of challenges. They would choose to learn and grow. By embracing this mindset, you empower yourself to navigate obstacles with resilience and determination.    It's time to embrace change, get out of your comfort zone, and become the person who achieves everything they set their heart on. IN THIS EPISODE, YOU WILL HEAR: (1:35) Figuring out your “I am” statements (5:45) Examples of limiting beliefs designers hold (9:50) Why taking action without shifting your identity is self-sabotage (12:45) The power of changing your identity with intention (20:05) The five steps to shifting your identity (34:45) Why comfort zones are not actually comfortable (36:30) The question you need to ask yourself at the start of the day