The Gambling Files

Fintan's here! And he's mocking Jon's weight! The chaps talk about the wonderful term kummerspeck, which apparently translates from German as ‘grief bacon', and it's something Jon's been enjoying a little too much. Also, as usual we talk about lots of other things too [0:00 – 18:43]. Our returning guest, Legal Gaming's Antti Koivula, discusses the evolving landscape of Finnish gambling legislation, highlighting the current status of regulatory changes, the rarity of prohibition orders, and the implications of marketing restrictions. He emphasizes the challenges posed by taxation laws on gambling winnings and the limited enforcement capabilities against black market operations. The discussion provides insights into the complexities of regulating gambling in Finland and the potential impact on operators and players alike. We also get into tax implications for players, marketing restrictions, the role of influencers, and the future of Veikkaus amid new competition [18:44 – 1:04:05].Choice quotes: "Finns still lose a lot of money on gambling.""Crypto money just becomes better for me to keep gambling.""Anti-social-media concept in Finnish gambling.""Influencers are prohibited on their own social media channels.""Player acquisition costs will be interesting to see.""It will be a good time to be a newspaper, TV channel, or radio station."Antti on LI: https://www.linkedin.com/in/koivula-antti/https://legal-gaming.com/As ever, we thank Optimove for their support, which helps us to keep this podcast ticking over. They turn customer data into something special, with tools that make businesses work better. Optimove, your support helps us make things that take away the pain. Or create it, I forget which.The cool kids of the podcast are of course OddsMatrix Sports Betting Software Solutions – the industry go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so damn good, they're turning heads every time they walk in the room…Clarion Gaming are last but certainly not least, providers of the magnificent ICE expo and the upcoming iGB Live! in London this July. We love you guys, all of you! The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn:

We catch up with Games Global's legendary CEO Walter Bugno to ask "Hey Walter, if you were stranded on a tropical island, what would you want to have with you?"He chooses: 3 movies3 books3 albums1 song1 pet1 object1 dessert…and advice: one piece to give to his younger self, and one from his younger self to his older self.Walter is engaging as ever, and we hope you enjoy this offshoot episode while we prepare its own feed and landing page et cetera…The 'I Will Always Love You' of sponsors, we thank Optimove for their support, which helps us to keep this podcast ticking over. They turn customer data into soaring ballads of love that give you goosebumps, with tools that make businesses simply work better. Optimove, your support helps us make things that don't sound anywhere near as good as Whitney Houston's voice.The Greatest Love of All sponsors are undoubtedly OddsMatrix Sports Betting Software Solutions – the industry go-to for sportsbook platforms and data feeds. EveryMatrix's software is so sexy, even Kevin Costner can't stay away. Down Costner, down!Clarion Gaming wants to dance with somebody, wants to feel the heat with somebody, possibly at iGB LIVE! in London this July. Pretty sure Fintan will be there, perhaps Jon too, but Clarion will definitely be there. The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

Seriously, this episode takes in - but is not limited to - the following subjects: Gambling, Casinos, Folk Music, Trump, Tupac Shakur, Community Engagement, Environmental Issues, Casino Management, Political Polarization, Lithium Mining, entertainment, community impact, tribal sovereignty, economic development, lottery laws, music authenticity, historical roots, personal connections… It's a wild ride, and our guest Gary Green is here to show us the path. In this episode Jon speaks with Gary Green, a multifaceted figure in the gambling industry with a rich background in journalism, music, and casino development. They discuss Green's unique career path, his experiences in the folk music scene, and his surprising connection with Tupac Shakur. The conversation shifts to the controversial history of Trump's casino ventures, exploring the mechanics of bankruptcy in the casino industry. As the discussion progresses, they touch on political polarization, community engagement, and Green's new venture in McDermitt, Nevada, where he plans to establish a union casino while addressing environmental concerns. In this engaging conversation, Gary Green discusses his passion for building an entertainment venue that reflects his roots in folk and country music. He emphasizes the importance of community impact through casinos, particularly in tribal areas, and the potential for economic development. The discussion also touches on the challenges of construction timelines, the significance of historical connections, and the authenticity of music as an art form.Gary on LI: https://www.linkedin.com/in/garygreen/http://www.garygreen.com/Choice quotes: "I have had a bizarre career.""I only do fun things in life.""This is going to rock and roll.""We are going to be a union casino.""Casinos can be a force for good.""I have a cat in my family tree."The Pink Ladies of our 1950s high school, we thank Optimove for their support, which helps us to keep this podcast ticking over. They turn customer data into Greased Lightnin', with tools that make businesses work better. Optimove, your support helps us make things that take away the pain. Or create it, I forget which.The T-Birds at Rydell High podcast are of course OddsMatrix Sports Betting Software Solutions – the industry go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so damn good, they're turning heads every time they comb their slick hair. These really are the cool kids…Clarion Gaming is surely the Principal McGee of our podcast family, helping keep the industry on track, and we thank them for sponsoring our podcast. Now they're looking forward to July's iGB Live! after a hugely successful ICE in Barna.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify:

Steve Ruddock from Straight To The Point joins Jon and Fintan to discuss various aspects of the gambling industry, focusing on responsible gaming initiatives in North America, the importance of agency and accountability, and the challenges faced by regulators. They explore the new messaging strategies for responsible gaming, the need for transparency in gambling odds, and the holistic approaches required to address gambling addiction. The conversation also touches on the regulatory landscape and the complexities surrounding Kalshi. Steve gets into the complexities and challenges surrounding sports betting exchanges, regulatory barriers, market dynamics, user experience, and the potential future of sports betting regulation. The conversation also touches on the imitative nature of the gambling industry and cultural reflections on gambling practices.Steve on LI: https://www.linkedin.com/in/steve-ruddock-23148138/Steve's newsletter, subscribe for free on Substack or get a sexy, sexy paid sub: https://straighttothepoint.substack.com/Choice quotes: "RG is your catastrophe insurance.""If you need that, then aren't you betting?""Is it really that big a deal?""It's hard to say what their market is.""The bookies have way more firepower."The Pink Ladies of our 1950s high school, we thank Optimove for their support, which helps us to keep this podcast ticking over. They turn customer data into Greased Lightnin', with tools that make businesses work better. Optimove, your support helps us make things that take away the pain. Or create it, I forget which.The T-Birds at Rydell High podcast are of course OddsMatrix Sports Betting Software Solutions – the industry go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so damn good, they're turning heads every time they comb their slick hair. These really are the cool kids…Clarion Gaming is surely the Principal McGee of our podcast family, helping keep the industry on track, and we thank them for sponsoring our podcast. Now they're looking forward to July's iGB Live! after a hugely successful ICE in Barna.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn:

OK, so it's not really as dramatic as the title suggests… We had a cancellation this week for a great episode, so what we thought we would do is give listeners to the main podcast an episode of the offshoot so they can see what it's all about. This is definitely not replacing the existing podcast, we just had a gap. We are back on that horse next week.Meet Jen Bowman of IGT fame. Jen talks us through her choices to take to a deserted tropical island: 3 albums3 books3 movies 1 song1 pet1 object1 dessert…and one piece of advice to give her younger self. Have to say, this episode is completely worth it just for the pet part. Brilliant.Anyway, you can find the RSS for the offshoot here: https://feeds.captivate.fm/tgf-did/And it's available at all good podcast outlets. Probably the dodgy ones too. And if you have a guest suggestion, we are all ears. Fintan especially, that's why he keeps his hair all bushy.

In this episode of the Gambling Files podcast, a Fintanless Jon Bruford discusses the current state of online gambling regulation in Germany with returning guest Michelle Hembury. They explore the evolution of gambling legislation since 2021, the challenges faced by operators, and the ongoing issues with the black market. Jon laughs a lot at the country's hugely optimistic channelisation hopes. The conversation highlights the frustrations of the industry regarding regulatory restrictions and the need for more effective enforcement measures. They also touch on the importance of dialogue between regulators and operators to improve the gambling landscape in Germany. We also get into the recent story with Merkur and The Mill Adventure, with a huge data breach and more.Choice quotes: "It's not just a sponsorship, it's an endorsement.""The German regulator announced a channelization rate of 100%.""The regulator says they've achieved 95% channelization.""The regulator is interpreting restrictions more restrictively.""Operators are resigned to a certain degree saying, what now?""Players are scared off by the registration flow in Germany.""The relationship between consumers and operators is changing."The alchemists of CRM, we thank Optimove for their support, which helps us to keep this podcast ticking over. They turn customer data – aka lead – into PURE GOLD, with tools that make businesses work better. Optimove, your support helps us make things that people listen to. I was going to write 'entertain people' but realised it was simply not true. Clarion Gaming are both court jester and shaman to the industry, and we thank them for keeping the gaming industry buzzing and sponsoring our podcast! Now they're looking forward to July's iGB Live! after a hugely successful ICE in Barna. Every day with Clarion is laughter and magic, in a good way.Last but definitely not least we come to OddsMatrix Sports Betting Software Solutions — the industry go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so damn good, they're not a part of the king's court – they are the court.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn:

Another week, another chance for us to caress your ears with our words and wisdom. Well, the wisdom of our guests. No Fintan this episode though, our apologies. He's executiving.In this episode of the Gambling Files podcast, host Jon Bruford welcomes Chris Blake, a director at FireSand, to discuss the critical issues surrounding cybersecurity in the iGaming industry. They explore a recent data breach incident involving a German operator, the vulnerabilities that were exploited, and the importance of proper API security and penetration testing.The conversation also delves into regulatory frameworks, the challenges of supply chain security, and the necessity for proactive security measures to protect sensitive data. We get into the vulnerabilities inherent in software security, the evolution of security practices, and the importance of continuous security measures. The conversation highlights real-world challenges faced by casinos, the intersection of physical and cyber security, and the brand responsibility that comes with managing these risks. They emphasize the need for a deeper understanding of security within organizations and the unique challenges faced by the gambling sector in addressing cybersecurity effectively.Choice quotes: "It's marking your own homework""The gaming sector is a bit behind.""It's a supply chain problem.""It's only got to go wrong once, right?""It's not a chain, it's a fucking web.""Security isn't well understood."Chapters: 00:00 Introduction and Sponsor Acknowledgment02:48 Guest Introduction and Background06:02 Cybersecurity in the iGaming Industry09:01 Vulnerabilities in German Operator's Data11:59 Understanding API Security and Misconfigurations14:50 Regulatory Frameworks and Penetration Testing17:48 In-House vs. Outsourced Security Testing21:00 The Importance of Proactive Security Measures23:55 Supply Chain Security Challenges29:45 Understanding Supply Chain Vulnerabilities31:49 The Evolution of Software Security33:41 The Challenge of Code Security35:46 The Importance of Continuous Security Practices36:53 Real-World Security Challenges in Casinos39:04 Brand Responsibility in Security42:00 The Intersection of Physical and Cyber Security46:12 The Complexity of Security in Organizations51:59 Addressing Cybersecurity in the Gambling IndustryThe Rembrandt of CRM, we thank Optimove for their support, which helps us to keep this podcast ticking over. They turn customer data into PURE GOLD, with tools that make businesses shine. Optimove, your support helps us make things that people listen to. I was going to write 'entertain people' but realised it was a bit of a reach. Clarion Gaming is of course the industry's Da Vinci, and we thank them for keeping the gaming industry buzzing and sponsoring our podcast! If you've been at ICE in Barcelona, you'll know they knocked it out of the park. Every day is a Vitruvian Man with Clarion.And of course there's our wonderful Van Gogh-like sponsors at OddsMatrix Sports Betting Software Solutions — your go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so wonderful, it makes Wheatfield With Crows look rubbish.The Gambling Files podcast delves into the business side of the betting...

Another slice of pure gold pie for your ears, the latest episode of The Gambling Files features Jon and Fintan talking a bit [0:00 – 08:35], then we meet returning guest Alex Pratt of Clarion fame. We discuss the recent ICE Barcelona event's success, the economic impact on the city, and the logistics of navigating the venue. There's talk about positive feedback from attendees, challenges faced, and the importance of local engagement. The discussion also touches on personal experiences at the event and suggestions for improvement, emphasizing the ambition to create a landmark event in the gaming industry. In this conversation, the speakers delve into the evolving landscape of event technology, discussing the integration of real-time data, AI, and digital marketing strategies to enhance attendee experiences. They explore the importance of understanding audience behaviour through data analytics and the potential for creating a seamless connection between digital and live events.The discussion also highlights upcoming events and innovations in the gaming industry, emphasizing the need for adaptability and strategic thinking in a competitive market. And other stuff, obv [08:36 – 59:56].A big slice of apple crumble with custard to sponsors Optimove for their support, which helps us to keep this podcast ticking over. They turn customer data into PURE GOLD, with tools that make businesses shine. Optimove, your support helps us make things that people listen to. I was going to write 'entertain people' but realised it was a bit of a reach. A chocolate brownie to Clarion Gaming for keeping the gaming industry buzzing and sponsoring our podcast! If you've been at ICE in Barcelona, you'll know they knocked it out of the park. Every day is a brownie day with Clarion.We're thrilled to also be sponsored by the beautiful people at OddsMatrix Sports Betting Software Solutions — your go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so wonderful, if it were a dessert it would be the ginger cheesecake my ex's dad made. Pure brilliance.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn:

We kick off with some burbling from Fintan Costello and Jon Bruford [0:00 – 7:57] before we meet our guest, Dabble's Jon Robin, executive director and co-founder. Dabble is a sports betting platform that merges traditional wagering with community engagement. We explore the journey of Dabble from its inception, the challenges of building a platform, the importance of user feedback, and the strategic decision to expand into the US market. Jon shares insights on the affiliate marketing background that led to the creation of Dabble, the lessons learned during the development process, and the significance of community in shaping the platform's features and user experience. We discuss their international expansion strategy, particularly into the US and UK markets, the challenges and opportunities in launching a daily fantasy sports product, the importance of community features, and the competitive landscape. Jon emphasizes the significance of building a differentiated sportsbook experience and navigating regulatory challenges while remaining optimistic about the potential for growth in the UK market [07:58 – 1:15:33].Fintan really nerds out in this one.Jon Robin on LinkedIn.A big slice of love pie to sponsors Optimove for their support, which helps us to keep this podcast ticking over. They turn customer data into PURE GOLD, with tools that make businesses shine. Optimove, your support helps us make things that people listen to. I was going to write 'entertain people' but realised it was a bit of a reach. A big thank-you to Clarion Gaming for keeping the gaming industry buzzing and sponsoring our podcast! If you've been at ICE in Barcelona, you'll know they knocked it out of the park. Every day is your 21st birthday with Clarion.We're thrilled to also be sponsored by the beautiful people at OddsMatrix Sports Betting Software Solutions — your go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so wonderful, if he were alive Jimmy Stewart would be wanting to appear in a film about it and call it, It's A Wonderful OddsMatrix. A big thanks to them for their support and… we love you. The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn:

We celebrate our 200th episode today, and with that milestone, it's only appropriate that Fintan isn't here to record the intro [0:00 – 4:06], so it's just Jon. Yeah, we're skipping that bit too.But wait! Then we're joined by both Fintan and top-guest-who-is-in-no-way-here-because-he-works-for-a-top-sponsor, Mark Schmidt. He's head of sales, Africa for EveryMatrix, and is on to share his insights on the gaming industry, his personal journey through addiction, and the importance of attention to detail in business. He discusses the evolution of the industry, the challenges faced by operators, and the need for authenticity in a world often dominated by superficiality. Mark also opens up about his struggles with addiction and mental health, emphasizing the importance of support and understanding within the industry. In this conversation, the speakers delve into the critical topics of mental health, addiction, and the culture surrounding alcohol in the gaming industry. They discuss the importance of therapy, the normalization of alcohol consumption in business settings, and the need for community support for those struggling with addiction. The conversation also touches on the authenticity of engagement on platforms like LinkedIn and the challenges faced by individuals in the industry. In this conversation, Mark Schmidt discusses the importance of community engagement, personal branding, and integrity in business practices within the gaming industry. He emphasizes the need for continuous improvement and adaptation to market demands, particularly in Africa, where EverMatrix is expanding its presence. The discussion also touches on the significance of building long-term relationships and maintaining a good reputation in a small industry. Networking at events like Sigma Africa is highlighted as a crucial aspect of business growth.Choice quotes – guess which one is Jon: "Seriously, mushrooms. Fucking amazing.""Business doesn't get done on the stand.""90% of the shows in Africa are rubbish.""Let's get real about what's going on.""This industry is all about long-term."A big slice of love pie to sponsors Optimove for their support, which helps us to keep this podcast ticking over. They turn customer data into PURE GOLD, with tools that make businesses shine. Optimove, your support helps us make things that people listen to. I was going to write 'entertain people' but realised it was a bit of a reach. A big thank-you to Clarion Gaming for keeping the gaming industry buzzing and sponsoring our podcast! If you've been at ICE in Barcelona, you'll know they knocked it out of the park. Every day is your 21st birthday with Clarion.We're thrilled to also be sponsored by the beautiful people at OddsMatrix Sports Betting Software Solutions — your go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so wonderful, if he were alive Jimmy Stewart would be wanting to appear in a film about it and call it, It's A Wonderful OddsMatrix. A big thanks to them for their support and… we love you.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts:

In this episode of the Gambling Files we enjoy the usual flim-flam, see how everybody is doing, discuss favourite cities [0:00 – 18:21]…Then Fintan and Jon meet Gavin Walters and Al Turner, the CCO and CEO of CogniPlay respectively, about their innovative approach to the social casino and sweepstakes market. They discuss the origins of CogniPlay, the unique aspects of their platform, and the current landscape of the gaming industry, particularly in the US. The conversation delves into the cultural significance of sweepstakes in North America, the challenges of operating in a regulated environment, and the importance of a well-structured coin ecosystem for their business model. We discuss the complexities of the online gaming industry, focusing on live dealer products, client expectations, marketing strategies, and the importance of responsible gambling. They explore the evolving landscape of advertising policies, the future growth of their business, and the opportunities available for affiliates in the booming sweeps market. The discussion highlights the need for compliance and the long-term vision of creating a responsible gaming platform [18:22 – 58:28].CogniPlay website is here; Gavin is here, and Allan is here.A big slice of love pie to sponsors Optimove for their support, which helps us to keep this podcast ticking over. They turn customer data into PURE GOLD, with tools that make businesses shine. Optimove, your support helps us make things that people listen to. I was going to write 'entertain people' but realised it was a bit of a reach. A big thank-you to Clarion Gaming for keeping the gaming industry buzzing and sponsoring our podcast! If you've been at ICE in Barcelona, you'll know they knocked it out of the park. Every day is your 21st birthday with Clarion.We're thrilled to also be sponsored by the beautiful people at OddsMatrix Sports Betting Software Solutions — your go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so wonderful, if he were alive Jimmy Stewart would be wanting to appear in a film about it and call it, It's A Wonderful OddsMatrix. A big thanks to them for their support and… we love you. The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn:

As generated by AI – you've got to love the technology: “everyday experiences like toilet paper choices”, and “the unpredictable nature of nightlife and personal encounters”. Yes, Jon finally tells the whole sordid story of his karaoke night in Las Vegas. Be warned though, the story is not to everyone's taste and has, ahem, adult themes. The AI bit: In this episode of the Gambling Files podcast, hosts Jon Bruford and Fintan Costello discuss various topics including Fintan's new executive assistant, the importance of leadership and delegation, their personal health journeys, and the recent news of Gavin Isaacs stepping down as CEO of Entain. They also speculate on the future of Entain and the corporate politics involved in such high-level changes. In this engaging conversation, Jon Bruford and Fintan explore various themes ranging from corporate challenges in publicly listed companies to the humorous yet insightful life lessons drawn from everyday experiences like toilet paper choices. They delve into the complexities of gambling regulation, the scrutiny of supply chains, and the intersection of sports and gambling sponsorships. The discussion culminates in a light-hearted yet revealing story from Las Vegas, highlighting the unpredictable nature of nightlife and personal encounters.Key quotes: "I'm losing weight, gaining muscle.""Taking over the world in 2025.""Nobody's hands are clean.""Life's like a roll of toilet paper.""Welcome to the world of CBT.""I should probably leave now."Chapters00:00 Introduction to the Lawsuit and Executive Edition03:00 Fintan's New Executive Assistant05:57 The Importance of Leadership and Delegation09:03 Fitness and Health Journey12:00 Industry News: Gavin Isaacs Steps Down16:00 Speculations on Entain's Future21:52 The Game of Thrones of Corporate Politics23:10 Navigating Corporate Challenges25:08 Life Lessons from Toilet Paper28:15 The Stakes of Gambling Regulation32:26 Supply Chain Scrutiny in Gambling36:55 The Intersection of Sports and Gambling38:07 A Night Out in Las Vegas: Karaoke and Consequences

We kick off with the chaps discussing the recent ICE event in Barcelona, which Jon missed some of because he couldn't get in but maintains it's not his fault. Except it really clearly obviously is. We have some of the usual flim-flam and shennanigans [0:00 - 27:05] before we are joined by a really special guest. In this conversation, rare book, map and atlas dealer Daniel Crouch discusses the incredible playing card collection he has been entrusted to sell by a private collector [27:06 – 1:03:11]. The collection includes 3,000 decks dating from 1480 to 2024. Daniel shares insights into the history and evolution of playing cards, the art of curating a collection, and the importance of preserving historical artifacts, with advice for aspiring collectors, emphasizing the need to pursue personal passions and focus on quality. The discussion highlights the changing landscape of collectibles and the fascinating stories behind various card designs. In this engaging conversation, Daniel Crouch shares his passion for cartography, both fictional and real, and discusses the evolution of collecting in the digital age. He recounts a delightful father-daughter project that blossomed into a business venture focused on fantasy maps, leading to exhibitions and collaborations. The discussion also delves into the historical significance and artistic value of real maps, including the most expensive map ever sold. Crouch reflects on the impact of the internet on the collecting landscape, emphasizing the challenges and opportunities it presents. Finally, he highlights the universal appeal of playing cards and their cultural significance, showcasing the breadth of his expertise in the world of rare books and collectibles.Daniel on LinkedIn; see the beautiful card collection catalogue here; and find Daniel's lovely website here. A big slice of love cake to sponsors Optimove for their support, which helps us to keep this podcast ticking over. They turn customer data into PURE GOLD, with tools that make businesses shine. Optimove, your support helps us make things that people listen to. I was going to write 'entertain people' but realised it was a bit of a reach. A big thank-you to Clarion Gaming for keeping the gaming industry buzzing and sponsoring our podcast! If you've been at ICE in Barcelona, you'll know they knocked it out of the park. Every day is your 18th birthday with Clarion.We're thrilled to be sponsored by the beautiful people at OddsMatrix Sports Betting Software Solutions — your go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so wonderful, if he were alive Jimmy Stewart would be wanting to appear in a film about it and call it, It's A Wonderful OddsMatrix. A big thanks to them for their support and… we love you. The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website:

Moshe Demri, Optimove's SVP of revenue and GM, joined us at ICE after we totally coincidentally bumped into him in a recording studio. I know, right? It was the strangest thing, we were just there mooching about and there was this guy and he looked like he knew things so we asked him hey man, do you know about things and he said like yeah, sure I do so we got to talking and like WOAH dude, we should totally record this! So we did.We discuss Optimove's two announcements at ICE, one of which is OptiLive, combining data management and live betting to create a personalised experience for your players that will help you boost revenue and more. It's very, very sexy indeed.Moshe on LinkedIn.In an entirely unrelated note, we send a huge man-hug to sponsors Optimove for their assistance in keeping this podcast alive. They turn customer data into marketing gold with tools that make businesses shine. Optimove, your support helps us bring comfort and joy to all our listeners!A big thank-you to Clarion Gaming for keeping the gaming industry buzzing and sponsoring our podcast! If you've been at ICE in Barcelona, you'll know they knocked it out of the park. Keeping it real, every day is your birthday with Clarion.We're thrilled to be sponsored by the beautiful people at OddsMatrix Sports Betting Software Solutions—your go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so competitive, it should be allowed to compete at the Olympics. A big, shiny thanks to them for their support and we love you long time. The Gambling Files podcast delves into the business side of the bettingworld. Each week, join Jon Bruford and Fintan Costello as they discuss currenthot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter:

This is a bit os a step outside the usual; it started life intending to be an intro to another episode, but we were enjoying ourselves and it just ran away with us. You could say that this is the punchline to a very long-running joke in this podcast, so for long-time listeners, this is Jon proving that his spectacular schoolfriend Toby is a real live human being. We do not, however, talk about gambling. At all. I mean, Fintan and Jon do a bit in the intro [0:00 - 35:00], but not like the norm. Don't worry though, we will be back to gambling next week; this is just a bonus while we're at ICE.In this episode of the Gambling Files podcast, Jon welcomes comedian, actor and writer Toby Hadoke, who shares his journey from a childhood filled with storytelling to becoming a writer and comedian. The conversation explores Toby's upcoming book on Quatermass, his experiences running a comedy club, and his passion for Doctor Who. They discuss the challenges and joys of creative endeavours, the influence of iconic figures like John Carpenter and Nigel Kneale, and the importance of personal connections in the arts. The episode is filled with humour, nostalgia, and insights into the world of comedy and writing [00:35:01 - 01:45:00].In a nutshell: Toby's journey began with writing letters to actors at a young age.Persistence in writing can lead to eventual success.Toby's comedy club has been running for 27 years, showcasing emerging talent.The importance of creating a welcoming environment for audiences and performers.Toby's Doctor Who podcast emerged from a need for connection during lockdown.Personal stories and experiences shape creative works.The influence of classic sci-fi on modern storytelling is significant.Collaboration and networking are key in the entertainment industry.Toby's experiences in theatre highlight the unique challenges of live performance.The importance of preserving artistic legacies and stories.Choice quotes: "Toby is real.""I may be incompetent, but I get there in the end."Toby on LinkedIn: https://www.linkedin.com/in/toby-hadoke-7b616328/The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries:

In this episode, Jon sits down with Christine Parkhill, the Chief Commercial Officer (CCO) of Just Slots, a slot game designer, to explore the fascinating world of online slot development. Christine shares how her team leverages data to create player-centric games and dives into the challenges and rewards of competing in a crowded market. From the psychology of play to the future of personalization, this conversation is packed with insights for anyone curious about the gaming industry.A huge high-five to Optimove for keeping this podcast alive and kicking! They're all about turning customer data into marketing gold with tools that make businesses shine. Optimove, your support means the world to us and to all our listeners!A big thank-you to Clarion Gaming for keeping the gaming industry buzzing and sponsoring our podcast! They're the superheroes of gambling, connecting businesses with unmatched energy and expertise. Let's be real, they make the gaming world feel like a jackpot every day.We're thrilled to be sponsored by OddsMatrix Sports Betting Software Solutions—your go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so competitive, it might even give our banter a run for its money. Thanks for helping us keep the odds ever in our favor!This episode (The Gambling Files RTFM 194) in a nutshell:* The unique challenges of launching a new slot in a highly competitive industry.* How Just Slots uses data to create more player-friendly and engaging games.* The importance of understanding player behavior, from session lengths to game preferences.* The evolving role of personalization in gaming.* Why some games have a short lifespan, while others become classics.* The untapped potential of social features in slot games.* Why metrics like returning players are key to evaluating a slot's success.Choice quotes:* Christine Parkhill: “[When developing slot machine games], it's not just about how much money the game makes. When we look at other factors, we end up making better games.” * Christine Parkhill: “[With slot machines,] there are many different players. Some players want high-risk thrills. Others want low volatility.” * Jon Bruford: “The gambling industry generates so much data and we rarely use it—but that's definitely changing.”Thanks to Christine Parkhill for being on the show! Learn more about Christine at https://www.linkedin.com/in/christine-parkhill-03558529/ Visit Just Slots: https://www.just-slots.com/ The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe...

This episode dives into the complexities and quirks of gambling legislation in Alabama, with investigative journalist Josh Moon sharing insightful stories and sharp commentary. Josh and host Jon (Fintan was away today) have a wide-ranging discussion, from the history of gambling in Alabama to the potential for transformative legislative changes. Josh Moon is an investigative journalist with the Alabama Political Reporter who loves tackling the tough questions and digging into the heart of the matterBig thanks to Optimove for sponsoring us! They're the maestros of marketing, orchestrating campaigns that hit all the right notes and resonate with customers. Optimove, we couldn't do this without your support, and we're so glad to have you on board.Clarion Gaming, you legends! Thanks for sponsoring us and being the champions of the gaming world. From live events to digital connections, they've got the network, the know-how, and the mojo to tackle anything the gambling industry throws at them.A huge shout-out-you to OddsMatrix Sports Betting Software Solutions for sponsoring our little show! EveryMatrix brings us real-time betting data so reliable, we're thinking of hiring them as our personal life coaches. OddsMatrix, you're the best wingman we could ask for in the gambling world.This episode (The Gambling Files RTFM 193) in a nutshell:* Gambling in Alabama, including dog tracks, electronic bingo, and the impact of religious influence on Alabama's gambling legislation.* Competing interests among private casinos, Native American tribes, and other stakeholders.* Stories of underground gambling operations and the sheer scale of untaxed cash flows.* The rise of neighboring states' lotteries and casinos pulling money out of Alabama.* Insights into the politics and lobbying efforts shaping Alabama's gambling landscape.* The Poarch Band of Creek Indians' growing influence in the gambling sector.* Broader cultural observations about Alabama's relationship with gambling and change.A quote by Josh Moon: “In Alabama, there's so much money being made under the table [with illegal gambling] and the laws are so screwed up that it incentivizes people to keep doing the illegal stuff instead of properly taxing everything.” Thanks to Josh Moon for being on the show! Read Josh's articles at https://www.alreporter.com/author/j-moon/ Follow Josh at Bluesky: https://bsky.app/profile/joshmoonal.bsky.social The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify:

In this episode, Jon chats with Andrew Cardno, co-founder and CTO of Quick Custom Intelligence (QCI), about the groundbreaking ways AI and data activation are revolutionizing the gaming and resort industries. We're thrilled to have Clarion Gaming as a sponsor, the go-to source for all things gaming and gambling! Their dedication to connecting businesses and fostering innovation makes them the MVP of the industry. Shoutout to Optimove, the superheroes of CRM marketing! They help businesses save the day with smarter customer insights and real-time decision-making powers. Big thanks EveryMatrix! From their competitive sports and esports coverage to their industry-leading accuracy, they offer everything you need in the betting world. Hey listeners, learn more about their OddsMatrix Sports Betting Software Solutions. This episode (The Gambling Files RTFM 192) in a nutshell:* The creation and impact of QCI's AI-powered simulacra.* The difference between co-pilot and simulacra models of generative AI.* How QCI automates data integration for resorts, reducing years of work to days.* The importance of calculating lift in marketing campaigns for casinos and resorts.* The role of AI in fostering human creativity rather than replacing it.* How AI is making advanced analytics accessible to businesses of all sizes.Choice quotes:* Andrew Cardno: “We decided not to employ a chief operating officer, and instead build one using generative artificial intelligence.”* Andrew Cardno: “In business, people still want to do creative stuff [instead of giving that over to AI]. But they want everything around the company to be automated.”* Jon Bruford: “You don't learn anything by getting it right.”* Jon Bruford: “I don't want AI to do the shit that I enjoy doing, like writing fiction and drawing pictures. I want AI to do the laundry and clean the floors to give me time to write and paint.” Thanks to Andrew Cardno for being on the show! Learn more about Andrew at https://www.linkedin.com/in/andrewcardno/Learn about Quick Custom Intelligence: https://quickcustomintelligence.com/ The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn:

In this episode, Jon and Fintan chat with Conor O'Donovan, African Partner at Tekkorp Capital, about navigating Africa's diverse gambling markets. Conor shares insights into the challenges of market entry, the role of mobile money in the region's growth, and Tekkorp's strategy to create a unified, de-risked portfolio. With a blend of humor and deep expertise, the conversation highlights Africa's complexity and promise in the global gaming industry.Thanks to Optimove for sponsoring this episode! They're the marketing wizards who turn customer data into magical, personalized campaigns that drive real growth. We appreciate Optimove for keeping this podcast running and for helping businesses build better relationships.Shoutout to our sponsor, Clarion Gaming, the heartbeat of the gaming and gambling world! They're the glue that keeps this industry connected 365 days a year, whether it's through their amazing live events, digital platforms, or their all-star team. If there's a challenge in gaming, you better believe Clarion has the insight to solve it.Special thanks to EveryMatrix for sponsoring this episode! With OddsMatrix Sports Betting Software Solutions, their real-time data and extensive coverage of sports and esports give bettors the edge they need. Whether you need a full sportsbook solution or just data feeds, EveryMatrix is the gold standard. We appreciate their support for the show!This episode (The Gambling Files RTFM 191) in a nutshell:* Understanding Africa's diverse gambling markets.* Why South Africa, Kenya, and Nigeria are the top focus areas for some operators.* Challenges of market entry, including regulatory complexity and payment integration.* How Tekkorp Capital's fund aims to create a de-risked portfolio by integrating local operators.* Why local brands dominate African gambling markets and the challenges faced by foreign operators.* How Tekkorp leverages technology to navigate Africa's fragmented ecosystem.Choice quotes:* Conor O'Donovan: “There's a graveyard of gambling brands that tried to enter the African market organically. But there's been some success stories.” * Conor O'Donovan: “In Africa, industries like environmental and healthcare have a lot of foreign direct investment, but gambling, less so. But it's certainly going to go that way.”* Jon Bruford: “Right now is possibly the most interesting time for the South African gambling market in decades.” Thanks to Conor O'Donovan for being on the show! Learn more about Conor at https://www.linkedin.com/in/tribe/ Check out Tekkorp Capital: https://www.tekkorp.com/ The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts:

In this episode (The Gambling Files RTFM 190), Motti Colman, VP of iGaming at Optimove, joins Fintan and Jon to explore the intersection of AI and the gambling industry. They discuss how predictive modeling and hyper-personalization are transforming marketing strategies, improving customer experiences, and addressing responsible gambling concerns. In iGaming, players may think the big win is the highlight, but behind the scenes, it's Optimove's CRM software—that's the true MVP. With Optimove, you can juggle players, promotions, and data with the finesse of a Vegas croupier. Thanks Optimove, for being a sponsor. We owe you a standing ovation!Also, thanks to EveryMatrix! Whether you're into sports or esports, their platform offers reliable data and an unmatched number of markets to choose from. Plus, their industry-leading accuracy ensures you stay ahead of the game. Thanks for backing the podcast! Hey listeners, check them out: OddsMatrix Sports Betting Software Solutions!And thanks to Clarion Gaming. They're like a well-timed boost in a race, making sure you're not only in the game but winning it. Thanks for being the secret weapon we can count on, even when we hit those podcasting speed bumps!In a nutshell:* The evolution of AI from predictive modeling to mainstream buzzword status.* How Optimove pioneered hyper-personalization in iGaming.* The concept of the "positionless marketer."* AI's role in identifying and mitigating problem gambling behaviors.* Balancing responsible gambling with player value maximization.* Using AI to create highly personalized customer experiences.* How Optimove's predictive modeling helps marketers understand their customers.* Combining AI capabilities with human creativity.* Why some applications of AI, like content generation, still suck.* Predictions for the next wave of AI innovation in iGaming.Choice quotes:* Motti Colman: “It seems like every business is telling their customers: We are AI, or We have AI. But quite a lot of that is BS.” * Motti Colman: “At Optimove, we were doing AI before it was cool. And I always talk with our sales team about not throwing around fancy buzzwords, but to talk about how we utilize AI.” * Fintan Costello: “One-to-one marketing and personalization makes for a great presentation to the exec team. But for the boots on the ground, delivering it is a nightmare. You can't do it without automation.” * Jon Bruford: “What companies tell us is personalization is often them just trying to sell us more of the same stuff, which is the opposite of personalization.” Thanks to Motti Colman for being on the show! Learn more about Motti at https://www.linkedin.com/in/motticolman The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify:...

In this episode (The Gambling Files RTFM 189), Alex Pratt of Clarion Gaming and Jon Bruford discuss the monumental task of moving ICE to Barcelona and creating a globally immersive gaming experience.A warm shoutout to EveryMatrix. Their OddsMatrix Sports Betting Software Solutions delivers cutting-edge solutions for sportsbook platforms and data feeds, offering real-time and highly accurate data across a variety of markets. We're proud to have such an innovative partner supporting the podcast!In the wild world of iGaming, a reliable CRM can feel like the holy grail. But thanks to Optimove, you've hit the motherlode! Their software will help stay on top of customer relationships like a high-stakes gambler who never loses! Some sponsors just do their thing and disappear—not Clarion Gaming. They're always there, 365 days a year, making sure the gaming and gambling industry stays connected. Thanks for being the sponsor who never logs out, and for making our podcast feel like a winning bet every time!In a nutshell:* ICE Barcelona 2025 is an international gaming industry trade event set to take place from January 20–22, 2025, at the Fira Barcelona Gran Via in Barcelona, Spain.* Clarion Gaming's focus on safer gambling, cybersecurity, and new technology as essential event themes.* The growing importance of creating holistic attendee journeys, inspired by experiences like Disney and music festivals.* The challenges of managing global events in spaces not always built for modern exhibitions.* How Clarion is fostering innovation by collaborating with local governments and tech ecosystems.* Trends in attendee behavior, including the rise in interest in safer gambling workshops and customer journeys.Choice quotes:* Alex Pratt: “From a financial and employee perspective, gambling is a massive industry. But at its core, it's a small industry. And it's easy to not do well if you're obnoxious. But if you're transparent and kind, you'll do okay.” * Alex Pratt: “In the gambling industry, having a finger on the pulse is never easy. But trying to understand all the nuances and insights that are changing in the market is crucial, and it's what ICE Barcelona 2025 is all about.” * Jon Bruford: “These days, there are a heck of a lot of gambling events out there that are on a grand scale. It's exciting that Clarion Gaming decided to go through such a big change—different country, different venue, etc.” Thanks to Alex Pratt for being on the show! Learn more about Alex at https://www.linkedin.com/in/alex-pratt/ Go to ICE Barcelona 2025: https://www.icegaming.com/ The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify:

In this episode (The Gambling Files RTFM 188), Jon speaks with Paul Speirs-Hernandez about leadership, communication, and cultural transformation. Paul shares insights from his two decades in the gaming industry and his leadership training initiatives, highlighting the importance of positivity and adaptability in personal and professional growth. Big thanks to EveryMatrix and their OddsMatrix Sports Betting Software Solutions! With industry-leading accuracy and a wide range of betting markets, you're revolutionizing the sports betting space. We're lucky to have you as a sponsor!Clarion Gaming, you keep the dice rolling and the cards in play. Whether it's live or digital, you've got this industry covered, and because of you, we get to sound like we know what we're talking about on our podcast! We've hit the CRM jackpot, and it's all thanks to Optimove! No more worrying about losing track of players, bonuses, or promotions. You've turned customer management into a seamless game, and for that, we're doubling down on our appreciation!In a nutshell:* There's a big difference between "genius culture" and "growth culture" in organizations.* Shortened attention spans are (you guessed it!) reshaping messaging and outreach.* The power of removing words like "can't," "try," and "but" from team vocabularies.* Strategies for fostering trust and relationships across all levels of a company.Choice quotes:* Paul Speirs-Hernandez: “People forget who they are all the time. They get wrapped up in the tactics of things, and they forget the strategy of things. And strategy is based on who you are.”* Paul Speirs-Hernandez: “Everyone needs to be a leader, period.”* Jon Bruford: “Culture's this amorphous, constantly shifting thing. It's difficult to define. But it's easy to see when it's wrong or when it's right.”* Jon Bruford: “One of the best things that ever happened to me was Hobbits on the cinema screen. I felt so seen.” * Jon Bruford: “If you do what you love, you'll never work a day in your life—especially if what you love is sitting on your ass and not working.”Thanks to Paul Speirs-Hernandez for being on the show! Paul is the Master Trainer at Red Wagon Institute and President of Steinbeck Communications. Connect with Paul on LinkedIn: https://www.linkedin.com/in/paul-speirs-hernandez/Check out the Red Wagon Institute: https://www.redwagoninstitute.com/ The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube:

This episode (The Gambling Files RTFM 187) features a conversation with Matt Smith, the Director of External Affairs for Bet No More, who shares his personal journey of recovery from gambling and alcoholism. Thanks to our amazing sponsor, EveryMatrix! Their OddsMatrix Sports Betting Software Solutions provides an unmatched number of betting markets, combined with real-time data you can trust. Whether you need full sportsbook services or just top-tier data feeds, they've got you covered!Let's be real—while we discuss all things gaming, Clarion Gaming are out there championing businesses, connecting people, and handling all the hard stuff. Meanwhile, we get to sit here and yap on about it. Thanks for doing the heavy lifting, Clarion. We'll see you in Barcelona for ICE 2025! In a world where players love unpredictability, Optimove's CRM is always reliable, always smooth, and never jammed like an old slot machine. Thanks for powering us up with a platform that's as thrilling as a huge win but as consistent as a dealer's shuffle!In a nutshell:* Matt discusses the importance of addressing addiction holistically, considering root causes such as mental health and social isolation, rather than solely focusing on the behavior itself. * Our society (sorry to get on our high horse here!) needs more empathy and understanding so we can support those affected by gambling harm. * Lived experiences—such as Matt's—can help shape effective responsible gambling initiatives. Choice quotes:* Matt Smith: “If you just treat gambling issues in isolation, then there's a big chance you'll miss something else that's going on, like alcoholism or another related problem.”* Matt Smith: “I wasn't showering. My mental health had deteriorated. I had no income and no hope. I reached out to someone at a treatment center for alcohol. I said, I need help. He said, Come.” * Jon Bruford: “Critics treat gambling as the problem in and of itself. But we need an interagency approach to gambling treatment. A main driver for gambling issues among women is domestic abuse. So, if all you treat is the gambling addiction, you're pissing in the wind because you're avoiding the root cause of the problem.”Thanks to Matt Smith for being on the show! Learn more about Betknowmore: https://www.betknowmoreuk.org/ Connect with Matt: https://www.linkedin.com/in/matt-smith-betknowmoreuk/ UK National Gambling Helpline: 0808 8020 133. The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube:

Shoutout to EveryMatrix for sponsoring this episode! Check out their OddsMatrix Sports Betting Software Solutions! Their accurate and real-time data truly sets them apart in the industry. Whether you're a business or a bettor, their solutions can elevate your game!With Optimove's CRM software, managing customers feels as exciting as a free spin on slot machines! No more pulling the lever and hoping for the best—we're on a winning streak, and it's all thanks to Optimove. Cheers to keeping things as fun as the games we manage!Ready for ICE Barcelona 2025? Clarion Gaming certainly are, and our podcast is eternally grateful to them! I mean, who else can keep an industry connected every single day of the year? It's like having the cheat code to infinite support. You guys are the unsung heroes behind the scenes, making sure everything runs smoothly, including our ramblings!In this episode (The Gambling Files RTFM 186), Leo Judkins, a performance coach and iGaming leader, joins Fintan and Jon to discuss self-care and sustainable performance in iGaming. He also shares practical tips on how to manage distractions, prioritize tasks, and build healthy habits to achieve both personal and professional success. In a nutshell:* Taking breaks and prioritizing your mental and physical health. * The impact of distractions on productivity and focus. * How to manage your environment to promote better habits. * The benefits of setting realistic goals and making small, incremental changes. * The power of mindset and self-talk. * The role of leadership in promoting a healthy and productive work environment. Choice quotes:* Leo Judkins: “Identifying your biggest roadblocks, then making small changes to them is usually more effective rather than trying to do a full 180.” * Fintan Costello: “My rule of thumb is everyone should do therapy and everyone should have a coach. Otherwise, we get too caught up in our own heads.”* Jon Bruford: “In the middle of things, it's easy to lose perspective. And shit doesn't stop raining down on you, does it? And sometimes, you need outside forces—like a therapist or a coach—to help you restore perspective.”* Jon Bruford: “I wanted to do some photo stories of a badger living his life as a human. But I couldn't find a human-sized badger outfit. Weirdest thing.” Thanks to Leo Judkins for being on the show! Join Leo's iGaming Leader Mastermind and listen to The iGaming Leader Podcast: https://www.igamingleader.com/ Learn more about Leo at https://www.linkedin.com/in/leo-judkins/ The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify:

A huge thank you to our sponsor, EveryMatrix! They offer a sportsbook platform—OddsMatrix Sports Betting Software Solutions—that covers sports and esports, paired with real-time data and unmatched accuracy. Whether you're looking for complete solutions or specific features, EveryMatrix has your back. Thanks for powering our podcast!   Optimove is the ace up your sleeve! When it comes to keeping track of players, promotions, and everything else in iGaming, you couldn't have better CRM software than Optimove. Thanks for helping us stay ahead of the game!    Clarion Gaming is like that rare power-up in a game that boosts everything! They fuel businesses, connect the industry, and somehow keep our podcast running like a well-oiled machine. It's a mystery to us how they do it all—but we're just here to say a huge thank you! Clarion Gaming makes it all look easy—see you at ICE Barcelona 2025!   Join us in this episode (The Gambling Files RTFM 185) for a fascinating conversation with Duncan Garvie, a true pioneer in the online gambling industry. From his early days with ThePOGG.com to his current work with Bet Blocker, Duncan talks about the evolving landscape of online gambling, and how we can create a safer and more responsible industry for all.   In a nutshell:   * The challenges of regulating the black market and the need for a multi-faceted approach.   * The need for greater transparency and accountability from operators and software providers.   * The importance of empowering consumers with the knowledge and tools to make responsible gambling choices.   * The impact of cryptocurrencies and the rise of unregulated online casinos.   * The effectiveness of responsible gambling tools, such as blocking software and deposit limits.   * Addressing the root causes of gambling harm, such as financial distress and social isolation.   Choice quotes:   * Duncan Garvie: “Sometimes, problem gamblers who are vulnerable and most desperately need the support—they're the least able to access it.”    * Duncan Garvie: “If a problem gambler has to pay for blocking software, they'll sometimes gamble that money to try to win back what they've lost.”    * Fintan Costello: “I love entrepreneurs. I love people who go out and build stuff.”    * Jon Bruford: “If grey market operators are doing any kind of banking services, then there's leverage. Pressure can be applied. You can say to them either behave or f**k off.”    * Jon Bruford: “I like to not shit my pants, but it just takes a sneeze at the wrong time.”    * Jon Bruford: “I don't like admitting that I don't know as much as somebody else, especially people with hair.”     Thanks to Duncan Garvie for being on the show!    Learn more about  Duncan at https://www.linkedin.com/in/duncan-garvie-588658199/   Get the free gambling blocker software, Bet Blocker: https://www.betblocker.org/    The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.   Website: https://www.thegamblingfiles.com/   Subscribe on Apple Podcasts: https://apple.co/3A57jkR   Subscribe on Spotify: https://spoti.fi/4cs6ReF    Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast    Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/    Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/    Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/    Sponsorship enquiries: https://www.thegamblingfiles.com/contact/    Get our newsletter: https://thegamblingfilestldr.substack.com/ This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com

In this episode (The Gambling Files RTFM 184), Jon Bruford and Fintan chat with Kate Chambers to discuss the science behind trade shows in the gaming industry. They explore the importance of evaluating trade show effectiveness, the changing landscape of events, and the power of partnerships and community.    We'd like to give a special shoutout to our sponsor, EveryMatrix, and to their OddsMatrix Sports Betting Software Solutions! If you're in the world of sports betting, their top-notch coverage and reliable data are second to none. With a wide range of markets and an unparalleled level of accuracy, they offer everything you need to enhance your betting experience. Thanks for supporting our show!   Some companies roll the dice when it comes to CRM software, but not us. With Optimove, we've landed on a winning streak that's turned every interaction into a jackpot. Thank you Optimove for making customer relationship management feel as thrilling as a high-stakes roulette spin (and for sponsoring our show)!   Kate Chambers, founder of the Gaming Boardroom, is a seasoned professional in the gaming industry, known for her expertise in events and trade shows.    In a nutshell:   * Evaluating trade show effectiveness and setting clear objectives.   * The changing landscape of gaming industry events, with a focus on smaller, more targeted events.   * The need for accountability and feedback loops in trade show planning and execution.   * The role of trade shows in building brand awareness and generating leads.   * The challenges of measuring the ROI of trade show participation.   * The need for better communication and collaboration between marketing and sales teams.   * The future of trade shows in the gaming industry and the rise of silent exhibiting.   Choice quotes:   * Kate Chambers: “In the gaming industry, marketing campaigns are about brands, visibility, and selling stuff. And there's no doubt that events are an essential part of a marketing mix.”   * Kate Chambers: “There's a lot of talk in the gaming industry about how there are too many events and conferences. And yet people still turn up to all of them.”   * Fintan Costello: “With B2B sales, there's a long lead time—6 months, 12 months, years to close a deal. So with gaming industry events, it's difficult to evaluate whether to invest in them as an exhibitor.”    * Jon Bruford: “Smaller, more targeted events are undoubtedly the future of the gaming industry.”    * Fintan Costello: “You can run empires on spreadsheets.”    Thanks to Kate Chambers for being on the show!    Connect with Kate on LinkedIn: https://www.linkedin.com/in/katechambers/    Check out The Gaming Boardroom: https://thegamingboardroom.com/    Check out our previous chat with Kate: https://www.thegamblingfiles.com/kate-chambers-launches-the-gaming-boardroom-the-gambling-files-rtfm-72/    The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.   Website: https://www.thegamblingfiles.com/   Subscribe on Apple Podcasts: https://apple.co/3A57jkR   Subscribe on Spotify: https://spoti.fi/4cs6ReF    Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast    Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/    Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/    Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/    Sponsorship enquiries: https://www.thegamblingfiles.com/contact/    Get our newsletter: https://thegamblingfilestldr.substack.com/ This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com

In this episode (The Gambling Files RTFM 183), Jon and Fintan talk with the CEO of Transform Gaming. They discuss the company's mission to create safer, free-to-play casino-style games for problem gamblers. They also explore how new technology could be used to detect risky gambling behaviors and offer solutions that promote responsible gaming.   Today's guest is Sina Azeri, a man on a mission to help problem gamblers by creating safer gaming environments. With a passion for innovative technology, Sina is reshaping the gaming industry, one player at a time.   Thanks to our new sponsor EveryMatrix and their OddsMatrix Sports Betting Software Solutions! Their cutting-edge platform provides competitive sports and esports coverage, real-time betting data, and industry-leading accuracy. Whether you're looking for a full sportsbook solution or just data feeds, they have you covered. We're proud to have them supporting the podcast!   And thanks to our sponsor Optimove! If CRM software were a game of poker, Optimove would be holding a royal flush. You've taken us from folding under pressure to calling all the shots with your system. Thank you!   This episode in a nutshell:   * The growing problem of gambling addiction in the UK and worldwide.   * Sina and Transform Gaming's free-to-play alternative for problem gamblers.   * Using touchscreen data to monitor emotional states and prevent risky behavior.   * A vision for social casino games that engage without aggressive monetization.   * How social casino gaming differs from real-money gambling in terms of user spending.   * The challenges of preventing relapses for self-excluded gamblers.   * Transform Gaming's strategy of acquiring and consolidating social casino companies.   * Developing a fun and innovative gaming experience for free-to-play users.   * The importance of maintaining customer loyalty over quick profits.   Choice quotes:   * Sina Azeri: “Solutions [to problem gaming] won't just present themselves. You need to create them and test them to see if they work.”   * Sina Azeri: “We aim to work with gambling operators. When they determine that a user is showing problematic gaming behaviors, the operator can then promote our product, a free-to-play social casino game.”    * Jon Bruford: “My beauty is on the inside.”   Thanks to Sina Azeri for being on the show!    Learn more about Sina at https://www.linkedin.com/in/sina-azeri/    Learn more about Transform Gaming: https://transformgaming.com/    This podcast is presented by EveryMatrix. If you're looking for sports data feeds and a feed aggregator, look no further than OddsMatrix Sports Betting Software Solution!   This podcast is also presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It's frickin' awesome.   The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.   Website: https://www.thegamblingfiles.com/   Subscribe on Apple Podcasts: https://apple.co/3A57jkR   Subscribe on Spotify: https://spoti.fi/4cs6ReF    Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast    Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/    Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/    Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/    Sponsorship enquiries: https://www.thegamblingfiles.com/contact/    Get our newsletter: https://thegamblingfilestldr.substack.com/   This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com   

You bet, we thank our sponsor, Optimove! We hit the ultimate payout with Optimove! With their CRM software, you're not just tracking customers—you're managing high-rollers and casual gamers with the finesse of a blackjack dealer. Now you can double down on personalized offers and never worry about going bust. Thank you Optimove for stacking the deck in our favor!   Also big thanks to our sponsor Clarion Gaming and ICE Barcelona 2025 for not only keeping the gaming world connected 365 days a year, but also for making sure Jon and Fintan can keep talking about it! You guys really are the master key to this chaotic, wonderful gaming universe, and without you, we'd all be lost in a sea of buttons, screens, and confusing strategies. Thank you Clarion Gaming for being the champions of connection, and we'll see you in Barcelona for ICE 2025!    How do gambling companies balance VIP treatment with responsible gaming practices? Also, what role do gambling companies play in exacerbating addiction among high-rollers?   In this episode (The Gambling Files RTFM 182), reporter Katherine Sayre of The Wall Street Journal returns to discuss her investigative reporting on gambling addiction within the high-roller VIP circles.   This episode in a nutshell:   * Katherine's investigation into a psychiatrist's gambling addiction and the VIP treatment she received (link to the article below).   * VIP programs: When perks and bonuses cross the line.   * Differences in regulatory approaches between the U.S. and the UK/Europe.   * The role of state regulators in curbing gambling addiction.   * High-roller bettors and their influence on operator revenues.   * The fine line between entertainment and exploitation in gambling marketing.   * The growing scrutiny around sweepstakes casinos in the U.S.   * The rise of unregulated sweepstakes in the online casino space.   Choice quotes:   * Fintan Costello: “The VIP team play a very, very important part of every operator.”    * Katherine Sayre: “Back in 2019, PointsBet reported internally that a half a percent of their sports betting customer base generated 70% of its revenue. So that stuck out to me as proof of how important high rollers are [to digital gambling platforms].”   * Katherine Sayre: “The gambling industry has always promised to do something about this [problem gambling]. It's [now] time to see how they are actually going to handle this.”   * Jon Bruford: “If gambling businesses say that they take responsible gambling seriously, and then don't, there's going to be repercussions—especially when it's part of their licensing.”   * Jon Bruford: “VIP high rollers and problem gamblers do share some commonalities in how they play. But they also share them with money launderers, and that doesn't mean that every problem gambler is a money launderer.”   Thanks to Katherine Sayre for being on the show!    Read Katherine Sayre's The Wall Street Journal article, “A Psychiatrist Tried to Quit Gambling. Betting Apps Kept Her Hooked,” that was discussed in this episode: https://www.wsj.com/business/hospitality/gambling-addiction-sports-betting-apps-4463cde0    Connect with Katherine at LinkedIn: https://www.linkedin.com/in/katherinesayre   The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.   Website: https://www.thegamblingfiles.com/   Subscribe on Apple Podcasts: https://apple.co/3A57jkR   Subscribe on Spotify: https://spoti.fi/4cs6ReF    Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast    Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/    Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/    Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/    Sponsorship enquiries: https://www.thegamblingfiles.com/contact/    Get our newsletter: https://thegamblingfilestldr.substack.com/   This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com   

Let's take a spin and land on the perfect CRM marketing solution for iGaming—Optimove! Thanks to Optimove's software, iGaming and Sports Betting operators can keep track of everything without rolling the dice. They make customer retention feel like hitting the jackpot every single day, and for that, we're throwing confetti their way!    In this episode (The Gambling Files RTFM 181), Fintan interviews a seasoned affiliate marketer and entrepreneur to discuss his journey from building a successful bingo affiliate empire to founding BoostBox, a new AI-driven content creation tool for affiliates.   Today's guest is Roo Wright. Roo's love for all things tech and affiliate marketing shines through in his witty anecdotes and deep industry knowledge.   In a nutshell:   * Roo's transition from affiliate marketing to building AI-driven tools.   * How BoostBox helps affiliates create optimized content faster.   * SEO's future in an AI-driven world.   * How AI can assist affiliates with content, compliance, and conversions.   * The challenges smaller affiliates face in a competitive market.   * The balance between using AI tools and maintaining human oversight   Choice quotes:   * Roo Wright: “Use AI as a research tool and as the basis for your content. But never just copy it word for word.”   * Roo Wright: “We have generations of users who are familiar with Google and won't change over to ChatGPT or other LLMs because—Why would they?”   * Fintan Costello: “If a new product is actually going to disrupt a core, existing product, then the new one doesn't need to label itself as a disruptor.”    Thanks to Roo Wright for being on the show!    Connect with Roo: https://www.linkedin.com/in/roowright/    This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It's remarkable.   The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.   Website: https://www.thegamblingfiles.com/   Subscribe on Apple Podcasts: https://apple.co/3A57jkR   Subscribe on Spotify: https://spoti.fi/4cs6ReF    Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast    Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/    Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/    Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/    Sponsorship enquiries: https://www.thegamblingfiles.com/contact/    Get our newsletter: https://thegamblingfilestldr.substack.com/ This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com

Have you ever needed a toaster that also walks your dog? Yeah, us neither (well, maybe Jon). But you know what you do need? Optimove's awesome CRM marketing solution. Also, you definitely need to check out Clarion Gaming's cool network and brands. They actually make useful stuff for gamers!   How has the integration of AI changed the landscape of online poker? What is the future of poker in a world where technology, regulation, and player behavior are constantly evolving?   In today's episode (The Gambling Files RTFM 180), Fintan and Jon talk with poker legend Chris Straghalis about the evolution of poker, both online and live. They delve into the impact of technology, including AI and bots, on the game, while highlighting how poker's unique blend of skill and luck has contributed to its enduring appeal. Chris is the Director of Online Poker Experience at PokerStars.    In a nutshell:   * Online poker faces unique challenges due to regulations, player liquidity, and the rise of AI tools.   * Live poker is experiencing a resurgence, with record-breaking events happening worldwide.   * The global player pool in online poker has shrunk due to the segmentation of regulated markets.   * Bots and AI are a growing challenge in online poker, but platforms like PokerStars are working hard to maintain fair play.   * The future of poker lies in embracing new formats and incorporating more excitement, like quick outcomes and high-risk, high-reward opportunities.   * Modern poker players increasingly focus on their physical and mental health to maintain an edge in the game, with many adopting strict routines and coaching.   Choice quotes:   * Fintan Costello: “Chris Straghalis is the poker expert's poker expert.”   * Chris Straghalis: “When you're playing a hand of poker, you're telling a story. A poker hand is a beautiful motif for a story.  It's got a beginning, a middle, and an end.”    * Chris Straghalis: “Poker is a beautiful game because it's a perfect mix of skill and luck.”   * Fintan Costello: “If you can't spot the idiot at the poker table, it's probably you.”    * Jon Bruford: “No two games of poker are the same. No two hands of poker are the same.”   Thanks to Chris Straghalis for being on the show!    Connect with Chris on LinkedIn: https://www.linkedin.com/in/chris-straghalis-4587974/    Play poker games at PokerStars: https://www.pokerstars.com/    This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It's tremendous.   The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.   Website: https://www.thegamblingfiles.com/   Subscribe on Apple Podcasts: https://apple.co/3A57jkR   Subscribe on Spotify: https://spoti.fi/4cs6ReF    Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast    Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/    Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/    Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/    Sponsorship enquiries: https://www.thegamblingfiles.com/contact/    Get our newsletter: https://thegamblingfilestldr.substack.com/   This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com   

If we were forced to choose between Optimove and Clarion Gaming, we'd be screwed—because we can't live without Optimove's awesome CRM marketing solution or without Clarion Gaming's cool network and brands. Hey sponsors, we see you, and we thank you.   Today's guest is Isabelle Zanzer, a Regulatory Compliance Specialist and Sustainability Integrator with CompliancePlay, a regulatory consultancy firm for the iGaming industry.    Isabelle discusses her unique approach to compliance, focusing on solutions rather than simply saying no, and how her team works to help businesses thrive while meeting regulatory requirements.   In a nutshell:   * Jon and Fintan yabber on about Jon's new persona, the so-called “seagull effect” (which relates to a boss coming in, making a lot of noise, sh!tting over everything, and leaving), and whether they should get Cobra Kai tattoos. .    * Isabelle shares her insights on "health washing," where companies pretend to act responsibly without addressing the core issues. She highlighted her research into this phenomenon within the gambling industry, discussing how gambling companies might be masking issues under the guise of responsible gambling.   * Isabelle shares insights from her ongoing PhD research on problem gambling in Ukraine during times of conflict, highlighting the impact of war on gambling behavior.    * Can self-regulation work effectively in the gambling industry? Isabelle argues for a balanced approach that includes open dialogue between operators and regulators.   * There's a need for companies to adopt proactive measures to stay ahead of regulatory changes and maintain good standing within the industry.   Choice quotes:   * Fintan Costello on proactive compliance in the iGaming industry:“You travel to where the puck is going, not to where it is. You need to be scanning the regulatory landscape, looking ahead to what's coming next.”   * Isabelle Zanzer: “In times of war, every recognized comorbidity for gambling is increased massively. There's so much stress and uncertainty; it's like a super magnifier for gambling problems.”   * Isabelle Zanzer on working in compliance: “I always tell clients, I'm not your mom, I'm not your wife. I'm not going to be like, ‘you have to do this, you have to do that.' [But we are] here to help you.”   * Jon Bruford on self-regulation in the iGaming industry: “No industry is going to unilaterally agree to make changes across the board that it doesn't have to.”   Thanks to Isabelle Zanzer for being on the show!    Connect with Isabelle: https://www.linkedin.com/in/isabelle-zanzer/    This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It's astonishing.   The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.   Website: https://www.thegamblingfiles.com/   Subscribe on Apple Podcasts: https://apple.co/3A57jkR   Subscribe on Spotify: https://spoti.fi/4cs6ReF    Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast    Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/    Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/    Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/    Sponsorship enquiries: https://www.thegamblingfiles.com/contact/    Get our newsletter: https://thegamblingfilestldr.substack.com/   This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com 

Fintan and Jon were this close to broadcasting from a cardboard box when Optimove and Clarion Gaming burst in with their sponsorships, amazing CRM marketing solution (Optimove), and awesome multi-platform network of live and digital brands (Clarion Gaming). They're the real MVPs—Most Valuable Podcasters!    How is artificial intelligence currently being used in gambling? Also, in the future, what do we have to look forward to (and to fear)?    Your hosts spoke with two AI/gambling experts to get some answers. Joining us for this episode is Mark Flores Martin (CEO of XGENIA) and Adam Davis (CRO of XGENIA). Oh, and XGENIA develops AI-powered tools to create and deploy AI-generated online slot games and personalized gaming experiences for the iGaming industry.   In a nutshell:   * Currently in gambling, AI is used for entertainment-side story-building and video creation, and for taking over certain boring tasks like slot mathematics.    * The guests and hosts talk about using AI ethically in the gambling industry.    * AI will potentially revolutionize the gambling industry by enabling faster, more efficient game development and distribution.    * What will be some of the practical implications of AI, including its role in entertainment and compliance?    * Jon once again successfully and seamlessly sneaks the word “cromulent” into the conversation.    Choice quotes:   * Mark Flores Martin: “One of my favorite sayings about Ai is: the moment we invent an AI that is smarter than us, it'll be the last thing we invent.”   * Mark Flores Martin: “One of the current key issues for AI is that when people aren't educated in prompt writing and how to write effective prompts.”   * Fintan Costello: “Technology should work for me, not the other way around—that's my view on all technology.”    * Jon Bruford: “If I'm walking up a big hill, I break it down into groups of four steps. I pull my hat low so that I can see four steps in front of me. Before I know it, I'm in the rhythm.”   * Jon's ex-girlfriend: “Life's a cow. Then you realize you have a milk allergy.”   Thanks to Mark and Adam for being on the show!    Visit XGENIA: https://www.xgenia.ai/    Mark Flores Martin, CEO of XGENIA: https://www.linkedin.com/in/markfm/    Adam Davis, CRO of XGENIA: https://www.linkedin.com/in/adamodavis/    This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It's awesome.   The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.   Website: https://www.thegamblingfiles.com/   Subscribe on Apple Podcasts: https://apple.co/3A57jkR   Subscribe on Spotify: https://spoti.fi/4cs6ReF    Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast    Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/    Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/    Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/    Sponsorship enquiries: https://www.thegamblingfiles.com/contact/    Get our newsletter: https://thegamblingfilestldr.substack.com/   This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com   

Just when Jon and Fintan thought they had run out of brilliant yet awkward banter, Optimove and Clarion Gaming swooped in and saved the day! Faster than a speeding bullet, more reliable than a Wi-Fi connection, they're the hero sponsors we all need!    Rosalind Wade is today's guest. Roz is the CEO of Winna Media, which creates small, intimate, bespoke events that promote relationship building and networking (as compared to ginormous expos that often fail at actually building meaningful relationships between people).   In a nutshell:   * After talking about dehydrating beef in air fryers, various humorous anecdotes about using knives and spoons in various contexts, and a Simpsons joke, Jon and Fintan get down to business by discussing two epic war films: "The Longest Day" (1962) and "A Bridge Too Far" (1977).    * When their guest comes on, Roz provides details on Thailand's decision to legalize casinos, the potential revenue it could bring to the tourism industry, and the goal of addressing the issue of illegal gambling.   * The upcoming Thai Entertainment Complex Summit, which is being held in December, in Bangkok, Thailand. You can register via: https://winnamedia.com/thai-entertainment-complex-summit/    * Roz discusses the Philippine Offshore Gaming Operators (POGO) situation in the Philippines, including the potential inquiry into the links between POGOs, drugs, and extrajudicial killings.   * The political and regulatory landscape in the Philippines, including the recent scandals and investigations.   * The potential for other Asian countries might follow similar regulatory changes, such as Cambodia's shutdown of gambling establishments.   Choice quotes:   * Rosalind Wade: “[Thailand] had a sort of lesson in international entertainment when Taylor Swift was recently in Singapore. And I think Thailand is now very determined to step up onto the global entertainment stage.” (Editor's note: Singapore provided Taylor Swift a financial incentive to make the country the only stop in south-east Asia on her world tour.)   * Jon Bruford: “Malta is still a very popular tourist destination, but tourism tends to be a seasonal thing, whereas Malta has high gaming revenue all year round. And I'm pretty sure I know which one the Maltese government prefers.”     * Rosalind Wade: “The Philippines is very resilient. Also, in terms of revenue, PAGCOR is actually the second biggest provider to the government tax coffers.” (Editor's note: PAGCOR stands for the Philippine Amusement and Gaming Corporation.)   Thanks to Rosalind Wade for being on the show!    Connect with Roz: https://www.linkedin.com/in/rosalind-wade-6376684/    Register for Roz's Thai Entertainment Complex Summit in Bangkok: https://winnamedia.com/thai-entertainment-complex-summit/    This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It's astonishing.   The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.   Website: https://www.thegamblingfiles.com/   Subscribe on Apple Podcasts: https://apple.co/3A57jkR   Subscribe on Spotify: https://spoti.fi/4cs6ReF    Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast    Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/    Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/    Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/    Sponsorship enquiries: https://www.thegamblingfiles.com/contact/    Get our newsletter: https://thegamblingfilestldr.substack.com/   This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com   

Three cheers to the peeps at Optimove and Clarion Gaming for helping The Gambling Files Podcast share our wisdom directly into your earbuds or onto your screens.    Today's guest is Malcolm Wilkinson, the founder of We The Bookie, a socially responsible bookmaker. You might ask: How responsible are they? Well, at the end of each month, We The Bookie returns 50% of all gross revenue back to customers.    In a nutshell:   * Jon learns that he's got an avoidant attachment type of personality (whatever that is).    * How Clayton Christensen's book, The Innovator's Dilemma, relates to the gambling industry and today's guest's business, We The Bookie.    * Launching We The Bookie in Ireland, with the intention of launching in a country that has an established betting market, including Paddy Power, the Irish gambling behemoth.    * Malcolm explains how incumbent bookmakers may struggle to switch to a new model due to their cost structure and affiliate agreements.   * The challenges of raising funds for a startup in the gaming industry.   Choice quotes:   * Malcolm Wilkinson: “At the end of each month, We The Bookie gives half of the accumulated gross gaming revenue (GGR) back to our losing customers in direct proportion to their loss that month.”    * Malcolm Wilkinson: “There's nothing really to stop a new company coming in and doing what We The Booking is doing. But incumbents would have a really hard time switching into this model because they weren't designed that way.”    * Fintan Costello: “With punters, there's a point where odds aren't the most important thing. Convenience, service, and things like that can actually be way more important.”    * Jon Bruford: “I'm generally optimistic. Otherwise, why would I get out of bed? But I do set the bar quite low.”   * Fintan said to Jon, “I wouldn't call you emotionally distant or unavailable.” And Jon replied, “I don't care.”    Thanks to Malcolm Wilkinson for being on the show!    This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It's astonishing.   The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.   Website: https://www.thegamblingfiles.com/   Get our newsletter: https://thegamblingfilestldr.substack.com/   Subscribe on Apple Podcasts: https://spoti.fi/4cs6ReF    Subscribe on Spotify: https://spoti.fi/4cs6ReF    Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast    Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/    Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/    Sponsorship enquiries: https://www.thegamblingfiles.com/contact/    This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com   

Behind the scenes with gambling, what happened with the 2024 UEFA European Football Championship and England's loss to Spain?   One of our wonderful sponsors—Optimove—provided us with this episode's guest. But that doesn't mean that we're any less grateful to Clarion Gaming for also helping us bring you The Gambling Files Podcast.    Optimove's Jonathan Collins joins Fintan in the Gambling Files studio today. Our guest is a Strategic Services Team Leader at Optimove, a leading customer relationship management (CRM) and marketing automation platform that we unabashedly recommend to everyone, but especially you.    (Co-host Jon Bruford missed this episode, but he'll be back, don't worry!)    This episode in a nutshell:   * Yes, England's heart is broken. Yes, Gareth Southgate, England's manager, has stepped down. But what happened behind the scenes at Euro 2024 with gambling?    * Query trends for big football tournaments are generally predictable   * Sports betting trends during the tournament, including deposits and bet amounts, and how the Italians generally don't like to bet on non-Italian teams at tournaments.    * The popularity of weird Olympic sports like kayaking and canoeing.   * NFL betting trends.    * HBO's Hard Knocks series and Netflix's Receiver documentary, and how they link with the NFL's popularity in America.   * How there is no clear second sport in America, with multiple sports having significant betting activity, including baseball, basketball, and soccer.   * There is some movement in women's basketball betting, driven by personalities like Caitlin Clark.   * The shift towards mobile-first betting platforms.    Choice quotes by our guest:   * “We just saw a huge upswell of interest on the final [of Euro 2024]. For example, in Italy, there were 20% more betters on the final than any other day.”   * “Excluding England, we saw a decrease in terms of the average deposit amount and the number of depositors through the [2023 Euro] tournament after group stage games.”    Choice quotes by Fintan:    * “Bookies who aren't official sponsors of the Olympics aren't allowed to say the word ‘Olympics' [in marketing and advertisements]. They've got to talk about, for instance, sport in Paris. So it's tricky from a marketing perspective.”    * “I always like to call the start of the NFL season, the start of gambling season. Everyone's fired up. They're salivating. The numbers go up. Everything just gets more gambling—I just invented that word.”    * “I was joking with a friend that I'm going to be watching the Olympics, sitting on my sofa, eating chocolate, and critiquing somebody's gymnastics routine.”    Thanks to Jon Collins for being on the show!    This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It's remarkable.   The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.   Website: https://www.thegamblingfiles.com/   Get our newsletter: https://thegamblingfilestldr.substack.com/   Subscribe on Apple Podcasts: https://apple.co/3A57jkR    Subscribe on Spotify: https://spoti.fi/4cs6ReF    Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast    Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/    Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/    Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/    Sponsorship enquiries: https://www.thegamblingfiles.com/contact/  This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com

Have you clicked on our sponsors yet? Don't do it. Optimove is here, and Clarion Gaming is here. Whatever you do, don't click on 'em, thanks. (Please let us know if our reverse psychology worked on you ... or didn't!)    The UK's Gambling Commission recently released some statistics on the prevalence of problem and at-risk gambling. What do these stats mean? And how are these stats different from the results of previous studies?    Returning to the show to discuss these messy numbers is Melanie Ellis, numbers whiz and gambling regulatory lawyer for Northridge Law.    In a nutshell:   * Melanie shares insights on UK gambling industry's "sh!tty mess" of statistics and implications for casino operators.   * The Gambling Commission has switched from a phone survey to an online survey to measure problem gambling rates, with the new methodology yielding a rate of 2.5%.   * The Commission has cautioned against comparing the new rate with previous figures, citing risks of inaccuracy.   * The Gambling Commission's survey methodology is flawed and not representative of the gambling industry.   * Melanie expresses caution about new survey results, suggesting they may not accurately represent problem gambling rates.   * Problem gambling is a significant issue and needs actionable insights rather than perfect surveys.   * Will policymakers take action based on these survey results?    * The gambling industry and the tobacco industry both cause harm and should both be restricted.   Choice quotes:   * “I think the NHS survey gives us a more representative result [on problem gamblers in the UK]. Whereas the Gambling Commission's survey has some self-selection bias, which is an issue.” — Melanie Ellis.   * “I think that policymakers will take the [Gambling Commission's] survey results with a grain of salt.” — Melanie Ellis.   * “The UK Gambling Commission is damned if they do and damned if they don't. Whenever they release a survey, people always complain that they got it wrong and that it's flawed.” — Fintan Costello.   * “One of the issues that both the UK Government and the Gambling Commission have had is that, because of bureaucracy, it takes so long for things to happen [to address problem gambling].”  — Jon Bruford.     * “[The facial recognition tech on my phone] doesn't recognize me if I'm smiling. That tells you about my life, doesn't it?” — Jon Bruford   Thanks to Melanie Ellis for being on the show!    Connect with Melanie on LinkedIn: https://www.linkedin.com/in/melanie-ellis/   This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It's outstanding.   The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.   Website: https://www.thegamblingfiles.com/   Get our newsletter: https://thegamblingfilestldr.substack.com/   Subscribe on Apple Podcasts: https://apple.co/3A57jkR   Subscribe on Spotify: https://spoti.fi/4cs6ReF    Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast    Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/    Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/    The podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/    Sponsorship enquiries: https://www.thegamblingfiles.com/contact/    Chapters in this episode:    8:45 UK casino industry, slot machines, and the upcoming ICE Barcelona 2015 event.  15:17 Gambling industry statistics and technology.  22:40 Gambling statistics and methodology changes.  32:07 Gambling survey potential biases.  36:47 Problem gambling rates.  41:24 Gambling harm.  53:10 Gambling industry's short-term focus.  58:36 Gambling industry regulation.  This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com

Thanks to our awesome sponsors Optimove and Clarion Gaming for helping us bring The Gambling Files Podcast to you.    In this episode, Jon, Fintan, and their guest Björn Nilsson explore options for companies that have no operations or legal footprint in particular regions of the world, yet can still earn revenue related to traffic exchanges between brands in different markets.   With over 20 years in the online gaming industry, Björn is the CEO of FTDx, a platform that converts visits from regions outside your business scope into revenue.   In a nutshell: * Björn's background and involvement in currency trading and gambling ventures, including smaller casinos and poker sites.  * The challenges of normalizing data and using AI tools.  * Björn's work at Triggy, a hub for development for the interactive betting industry.  * What is Grace Jones' song "Pull Up to the Bumper" actually about?!  * Björn's difficulty in getting clients onboarded to FTDx, a company that wants to help businesses earn revenue from regions of the world that are outside their normal operations.  * Watching “Cobra Kai”!  * FTDx's technology and solutions that address unutilized traffic from non-legal jurisdictions.  * Potential benefits of sending traffic to competitors and learning from their data.  * The practical aspect of traffic exchange and revenue generation.    Choice banter #1 between your hosts: Jon started saying, “There was a documentary on Fox where a simple, working-class family in America got their hands on an autodialer. Somebody—” At that point Fintan interrupted and said, “That was an episode of The Simpsons.”    Choice banter #2 between your hosts: “All songs are about sex,” Fintan said. “No, some songs are about sex and money,” Jon said.    Choice quotes by our guest:   * “If you send traffic to 4 or 5 different brands [that aren't in your market], and one of them converts much better than the others, then you can dig down into why it converts much better.” — Björn Nilsson.  * “We've done a proof of concept [of FTDx] in Finland and Brazil, and we converted about 2% of all the visitors. That was much higher than expected. I expected it to be sub 1% or around 1%.” — Björn Nilsson.   Thanks to Björn Nilsson for being on the show!    Unlocking new revenue streams with FTDx: https://www.ftdx.io/    Connect with Björn on LinkedIn: https://www.linkedin.com/in/bj%C3%B6rn-nilsson-2a98789/    This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It's awesome.   The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.   Website: https://www.thegamblingfiles.com/ Get our newsletter: https://thegamblingfilestldr.substack.com/ Subscribe on Apple Podcasts: https://spoti.fi/4cs6ReF  Subscribe on Spotify: https://spoti.fi/4cs6ReF  Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast  Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/  Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/    Sponsorship enquiries: https://www.thegamblingfiles.com/contact/    This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com   

Thanks to our awesome sponsors Optimove and Clarion Gaming for helping us bring The Gambling Files Podcast to you.    In this episode, we chat about important stuff, like Dutch clogs, James Bond, secret super yachts, and knitting. Occasionally, we even talk about gambling. Oh, and we've also got two guests on today's show—Paul Sculpher and Harry Lang.    Paul is a consultant who works on existing and proposed casino projects all around the world.    Harry is a marketing guru who transforms digital B2C, D2C, and B2B brands.    In a nutshell:    * Discussion on layoffs in the gambling industry's marketing sector and their revenue impact.   * Challenges of short CMO tenures and job changes, with advice for job interviews.   * The rise of so-called fractional CMOs and consultancy roles.   * Discussion on ageism in marketing and the need for older professionals to stay updated.   * Lessons for the gambling industry in influencer marketing and in-app advertising.   * Miss Shilling's orifice   * Paul's roles at Gaming Recruitment Solutions (GRS)    * Harry's positive approach to unemployment.   Choice quotes:   “In offline gaming, there's something yet to be achieved, from the influencer side of things. Somewhere, there's a way of making it work, but  no one's found it yet.” — Paul Sculpher.     “With sports betting apps and casino apps, there's a huge opportunity for advertising within those kinds of apps.” — Harry Lang.     “For a marketing leader, you're never the expert. Your team are the experts. You know the benefits, opportunities, costs, and KPIs. But the people [on your team who] execute it are the subject-matter experts.” — Harry Lang.    “I read David Ogilvy's book [Ogilvy On Advertising], and he was doing A/B testing with print catalogs. And I'm like, there's nothing new here. I can just do it faster.” — Fintan Costello.    This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It's awesome.   Thanks to our guests for being on our show!    Paul Sculpher on LinkedIn: https://www.linkedin.com/in/paul-sculpher-4054436/    Paul's website: https://www.paulsculpher.com/    Gaming Recruitment Solutions (GRS; where Paul works): https://www.grs-recruit.com/    Harry Lang on LinkedIn: https://www.linkedin.com/in/mrharrylang/    Harry's website: https://www.marketingbook.co.uk/    Get Harry Lang's book, Brands, Bandwagons & Bullshit: How marketing, advertising, media and PR work - the essential guide for career planning and professional understanding.    Amazon UK: https://amzn.to/4cD3q52    Amazon US: https://amzn.to/3S6yDoU    The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.   Website: https://www.thegamblingfiles.com/   Get our newsletter: https://thegamblingfilestldr.substack.com/   Subscribe on Apple Podcasts: https://spoti.fi/4cs6ReF    Subscribe on Spotify: https://spoti.fi/4cs6ReF    Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast     Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/    Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/    Sponsorship enquiries: https://www.thegamblingfiles.com/contact/    This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com   

Thanks to our awesome sponsors Optimove and Clarion Gaming for helping us bring The Gambling Files Podcast to you.    This episode opens with tales of accidentally sending very personal messages to colleagues. Oops.    That silliness out of the way, Jon and Fintan get into the heart of the episode—a chat with Christina Cook, a compulsive gambling addict who is living in recovery and is three years gambling-free.   In a nutshell:   * Christina shares her personal story of being a gambling addict in recovery, starting with occasional visits to a nearby casino, which later became a coping mechanism during a mentally and verbally abusive relationship.   * She criticizes the gambling industry's response to the harm caused by creating a Responsible Gambling Council and discusses the Gambling Recovery Investment Treatment Act (aka the GRIT Act).    * Christina started the Broke Girls Society podcast to share her story, which received positive feedback from women worldwide.   * There's a stigma surrounding gambling addiction for women that still needs to be addressed.    * There's a need for more resources for addressing gambling harm.   Choice quotes:   “Gambling became a coping mechanism for me.” — Christina Cook.   “I decided I'm going to have to fight for myself.” — Christina Cook.    “Domestic abuse is one of the primary drivers for women developing gambling issues, which makes perfect sense [when you think about it], but people don't necessarily join those dots.” — Jon Bruford.    “How did something [gambling] that was supposed to be fun and entertaining become so harmful? For me, the addiction was a symptom of my internal issues.” — Christina Cook.    “Gambling addiction is a comorbidity. It's a symptom of another ill.” — Jon Bruford.    “Gambling needs more safety rails.” — Fintan Costello.   Thanks to Christina Cook for being on the show!    Listen to Christina's podcast, The Broke Girl Society: https://thebrokegirlsociety.com/    Watch Christina's show on YouTube, The Bet Free Life with Brian and Christina: https://www.youtube.com/@thebetfreelife/    This podcast is presented by Optimove, the gaming industry's CRM of choice. Don't believe us? It's used by a whopping 56% of the EGR Power50 to personalize player experiences. Visit Optimove for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It's awesome.   The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.   Website: https://www.thegamblingfiles.com/   Get our newsletter: https://thegamblingfilestldr.substack.com/   Subscribe on Apple Podcasts: https://spoti.fi/4cs6ReF    Subscribe on Spotify: https://spoti.fi/4cs6ReF    Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast    Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/    Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/    Sponsorship enquiries: https://www.thegamblingfiles.com/contact/    This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com   

We bring The Gambling Files Podcast to you thanks to our tremendous sponsors Optimove and Clarion Gaming. As we gear up for the complete sexification of the podcast (next week!), we thought we would do a news roundup episode because there was quite a lot of interesting news going on. Unsurprisingly, Fintan and Jon disagree about it. Oh well. Anyway, discussion in the episode includes Jon's birthday cake, a national ad framework for sports betting advertising in Canada, a pub closing in Vegas, The Mirage closure, jackpot mechanics, whether properties closing should affect room rates, and the business acumen of Tony Hawk and Michael Jordan. Oh, and the importance of investing in new content in the gambling industry. In a nutshell: Cake – exciting! They discuss the potential nationalization of sports betting advertising in Canada and the opposing views on the matter. The closure of a British pub in Vegas with cultural significance is mentioned, along with the story of how Brandon Flowers of The Killers wrote 'Mr. Brightside' after witnessing infidelity at the pub. The hosts mention their podcast sponsors and joke about potential sponsorship opportunities for themselves. The Mirage resort in Las Vegas is closing, leading to speculation about the impact on room rates in the city. The mechanics of hitting jackpots in casinos depend on the type of jackpot and can vary. The appointment of a new gambling minister in the UK and the response of the betting and gaming council. The SBC Summit in Lisbon is investing in content by inviting Tony Hawk as a keynote speaker. This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It's awesome.

We bring The Gambling Files Podcast to you thanks to our kind, generous and loving sponsors Optimove and Clarion Gaming. We kick off with Jon and Fintan joined by Naomi Barton, portfolio director at Clarion Gaming. They discuss the upcoming iGB Live! event in Amsterdam and the plans for the event in London in 2025. They also talk about the importance of face-to-face networking in the iGaming industry and the various activities and parties that will be taking place at the event. The conversation also touches on running as a way to balance a busy life and the anticipation of Jon's upcoming school reunion. IGB Live is the biggest event in the iGaming industry and is expected to be even bigger this year with a 30-40% increase in pre-registrations. The event will feature new areas such as the Launch Pad for tech startups and the Sustainable Gambling Zone to support operators earlier in the player journey [0:00 – 27:53]. "Regulate the product, not the player." Then we're joined by the eminent Sarah Ramanauskas, of the Game Safety Institute, who has had even more brilliant ideas about how we can change our approach as operators and suppliers to ingrain a more effective and relatively invisible level of RG and player protection. The conversation revolves around the idea of incorporating safety features into gambling games to promote responsible gambling. We discuss the concept of providing players with more information and warnings within the game itself, rather than relying on external responsible gambling measures. They suggest incorporating features like health bars, bet limits, and prompts to help players make better decisions. The conversation also touches on the challenges of implementing these features in the gambling industry and the need for long-term thinking and player-centric design. The conversation covers various topics including the appeal of jackpots in slot games, the need for clearer explanations of jackpot odds, the role of regulators in product safety, the potential of psychedelic substances for mental health treatment, and the value of a broad education. In a nutshell: Incorporating safety features into gambling games can promote responsible gambling. Providing players with more information and warnings within the game itself can help them make better decisions. Features like health bars, bet limits, and prompts can be incorporated into games to enhance player safety. The gambling industry should prioritize long-term thinking and player-centric design. Implementing these features may face challenges due to short-term financial considerations and the need for industry-wide adoption. Clear explanations of jackpot odds can help slot players make more informed decisions. Regulators should focus on regulating the product rather than the player. Psychedelic substances like mushrooms and ketamine show promise in treating mental health issues. A broad education that includes the humanities can provide valuable skills for any career.   Choice quotes: "Why don't we try something different? Like actually put stuff in the product to make the product safer – rather than saying put your seatbelt on, why don't we just build airbags?" "Incorporating more things into the actual play model makes far more sense than just doing your regulatory stipulation, meeting your license requirements and putting the onus on the player." "Regulate the product, not the player."   This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It's awesome.

We bring The Gambling Files Podcast to you with the benevolence of our virile sponsors Optimove and Clarion Gaming. No intro this episode, so no need to press that 'skip' button! We dive straight into the action with this special episode. We have joined forces with one of our beautiful sponsors Optimove to talk stats, the Euros, and what operators can do during this crazy summer of sport. And we're not even doing it because they're sponsors, but because IT'S INTERESTING. I know, right! Jon Collins, Optimove's strategic services team leader, discusses the betting patterns and trends during the Euro 2024 tournament. We talk about the rise of underdog teams like Austria and the potential marketing opportunities around them, the betting behaviour of fans supporting national teams and the strategies operators can use to maximize engagement and revenue. The conversation touches on topics such as player numbers, gamification, retention, and the unpredictability of the tournament. In a nutshell: Underdog teams like Austria can create marketing opportunities and attract bettors Fans tend to bet more on their national teams during major tournaments Gamification and promotions can help retain and engage bettors Operators should focus on mobile and live betting offerings The start of the domestic football season can be a challenge for retention Choice quotes: "Austria has scored more goals than England and France combined." "Austria is playing some of the best football at the tournament." "40% of bets were made before the tournament, the rest were live in-match." This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It's awesome.

As ever we begin by thanking our benevolent sponsors, who are not only more handsome than their competitors, they also spend more time with elderly relatives, and petting animals. We are talking about the legendary Optimove and Clarion Gaming, and their loveliness and fluffiness is what makes podcasts like ours possible. Oh, and of course iGB Live! is right on the doorstep. Get on it! This episode, we have Fintan and Jon talking a bit before the guests arrive [0:00 – 24:27], then they're joined by the excellent Angel Espino and Colin Feindt from Casino Gaming Development (CGD). The chaps discuss the process of developing new table games for the casino industry, the importance of clear communication and quick training on new games for both players and dealers. They also talk about the role of mathematics in game development and the need for games to hit certain key performance indicators (KPIs) to be successful in casinos. The conversation touches on the challenges of monetizing new game ideas and the potential for adjusting pay tables based on different market conditions. They also mention their success in winning the Best Game of the Year award at the Table Game Protection event. Casino Gaming Development has created a new game called Three Shot Poker, which combines elements of different games to create a unique and exciting experience. The game involves players trying to make three independent three-card poker hands using their two hole cards and three community cards. The game has been well-received and is currently being trialed in several properties, including the Flamingo and Harrah's properties in Las Vegas. The company is also planning to launch the game online, as well as explore opportunities in the Asian and cruise ship markets. The game's simplicity, high hit frequency, and potential for longer player engagement make it a promising addition to the casino industry [24:28 – 1:34:58]. In the shell of a nut: Clear communication and quick training are crucial for the success of new table games in casinos. Mathematics plays a significant role in game development, and games must hit certain KPIs to be successful. Adjusting pay tables based on market conditions can be beneficial, but frequent changes can lead to confusion and mistakes. Developers should build relationships with dealers and involve them in the game development process. Winning awards and receiving positive feedback from industry professionals can boost the reputation and success of a game.  Choice quotes: "Dealers are the deal breakers when it comes to a game." "If a dealer can't communicate how to play a game in about 30 seconds or less, they're on to the next." "The math has to dictate everything because we could have a great idea, but if the math doesn't work, it's not a viable game." "Our first game we just signed with Oddsworks and we're about to launch; we're in the final phases of launching Three Shot Poker, we think this is our strongest game so far."   This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It's awesome.

Special thanks as always to the two Euro 2024 finalists, Optimove and Clarion Gaming. It's fair to say that no matter what the outcome, football is the only true winner today. We kick off with Fintan and Jon doing that thing they do [0:00 – 10:48], then we're joined by two guests: Herd Capital's Jason Ziernicki and Kyle Scott, to talk turkey. Well, affiliates. And other stuff. The conversation covers the recent changes in Google's newspaper partnerships and the impact on media publishers and affiliates in the gambling industry, the impact of Google and SEO on affiliates and gambling operators, the challenges faced by traditional newspapers and the rise of sports blogs. The conversation also delves into the future of search and the potential fragmentation of Google's dominance. We get into the role of influencers in the gambling industry, highlighting the value they bring in driving top-of-funnel awareness and building brand loyalty. The conversation concludes with advice for college students starting an affiliate business, emphasizing the importance of building an audience on platforms like TikTok and Instagram and leveraging first-party data through newsletters and messaging platforms. The conversation explores the evolution of platforms and the role of influencers in capturing niche audiences. It discusses how platforms like TikTok and Facebook have expanded beyond their initial target demographics and how influencers can leverage algorithms to reach specific niche markets. The conversation also touches on the potential of Twitter as a platform for live content and affiliate marketing. Our esteemed guests share their experiences with investments and their plans for Herd Capital, a business focused on sports media, sports gambling, and affiliate marketing.  In a nutshell: Jason and Kyle share their backgrounds in the gambling industry and their experiences as partners of Herd Capital. The conversation highlights the need for media companies to adapt and invest in their own content creation to maintain visibility in search results. Google's dominance in search and SEO has a significant impact on affiliates and gambling operators. Sports blogs and influencers play a crucial role in driving top-of-funnel awareness and building brand loyalty in the gambling industry. The future of search is uncertain, and there is a potential for the fragmentation of Google's dominance. College students starting an affiliate business should focus on building an audience on platforms like TikTok and Instagram and leverage first-party data through newsletters and messaging platforms. Twitter has the potential to become a platform for live content and affiliate marketing. The top of the funnel for casinos is more fragmented compared to sports, making it challenging to capture and retain audiences. The importance of having opinions and being brave enough to express them, even if they are occasionally wrong.   This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It's awesome.

Special thanks as always to our two top of the league sponsors, Optimove and Clarion Gaming. Both utter legends and, funnily enough – total coincidence, too – Optimove's CEO and founder is on this episode! First up there is a short intro, in which both Jon and Fintan completely lose it because of some inappropriate comments [0:00 – 6:05]. And they're comments for which Fintan certainly apologises. Then we meet Pini Yakuel, of Optimove CEO fame. Our conversation covers a wide range of topics, including the OptiMove Connect event, the concept of the positionless marketer, the impact of AI and no-code solutions, and the evolution of skills in sports and marketing. The discussion also delves into the benefits of a positionless approach and the challenges faced by traditional marketing departments, the democratization of decision-making, the art of boxing, and hunger for success. We also discuss the challenges of maintaining hunger and motivation after achieving success. I say ‘we', but Jon can clearly not contribute to that discussion [6:06 – 1:06:26].   In a nutshell: The concept of the positionless marketer is a key focus, emphasizing the impact of AI and no-code solutions on marketing roles and processes. The conversation explores the evolution of skills in sports and marketing, highlighting the benefits of a positionless approach and the challenges faced by traditional marketing departments. The conversation provides insights into the changing landscape of marketing, the role of technology, and the potential for greater efficiency and innovation in marketing processes. The impact of self-service capabilities on democratization and decision-making The challenges of maintaining hunger and motivation after achieving success The impact of democratization on growth and scale in organizations   Choice quotes: "The game of basketball has become positionless, emphasizing versatility of play and velocity, which wasn't the case in the past." "The future of marketing is positionless, steering towards greater efficiency and innovation, leveraging AI and no-code solutions." "Good communication solves most problems." "I'm still waiting for mine."   This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It's awesome.

Fintan and Jon take to the stage in Amsterdam to interview Frank Kastelijns of Circus.nl, an online and land-based operator, to discuss the doom and gloom surrounding the country's industry following several knee-jerk decisions from those in power. Frank doesn't hold back… And this is our first-ever live performance with the podcast, so it was interesting.  Feedback always appreciated. Enjoy the episode. 

"We're making licenses and regulations worthless." So says Washington Post journalist Gus Garcia-Roberts. And you know what, he may have a point. In conversation with Jon, Gus delves into the scandal involving baseball player Shohei Otani, his interpreter, and a bookie named Matt Boyer. The conversation explores the role of casinos in money laundering and the lack of regulation and enforcement in the gambling industry. They also touch on the cultural impact of sports betting and the interconnectedness of the legal and illegal gambling sectors. The conversation explores the changing landscape of sports fandom and the impact of sports betting. It discusses the broadening desire for content related to sports betting and the integration of gambling into sports culture. The conversation also touches on the challenges of regulating sports betting and the need for education and responsible gambling practices. The power dynamics between sports leagues, casinos, and tribes are examined, highlighting the influence of money and the complexities of the industry.  In a nutshell: The journalism industry has undergone significant changes, with many news organizations struggling and smaller newspapers dying off. Casinos have a responsibility to monitor their customers and prevent money laundering, but there are concerns about their complicity in illegal activities. The rise of sports betting has led to cultural changes and increased interest in sports among the general public. There is a need for stronger regulation and enforcement in the gambling industry to prevent illegal activities and protect consumers. The legal and illegal gambling sectors are interconnected, raising questions about the integrity of the industry as a whole. The rise of sports betting has broadened the desire for sports-related content. Sports fandom has changed, with fans now engaging in betting and considering odds. The integration of gambling into sports culture raises integrity and addiction concerns. Regulating sports betting requires educating players and establishing responsible gambling practices. Power dynamics between sports leagues, casinos, and tribes impact the industry. The conversation concludes with a lighthearted discussion about personal appearances.   Choice quotes: "How complicit were the casinos in money laundering?" "We've all become little bookies." "The mistake that they made was going in swinging their dicks." "The tribes gave those tribes a common enemy."

We don't know which is Cagney and which is Lacey, but we know that in the hands of top crime-fighting duo Optimove and Clarion Gaming, the city of Gaming is in the safest possible hands. Oh, and they are our eminent sponsors, and we love them bigly. Note: neither entity fights crime. One has industry-leading CRM software, the other organises industry-leading gambling events. But we believe they could fight crime, if they chose to. Apologies for the delay in a new episode, all Jon's fault. He's old, so he is breaking earlier than Fintan. We are joined by the magnificently-named Max Tesla, CEO and co-founder of Blask.com, a new B2B gaming analytics platform. Blask provides a one-stop shop for operators looking to launch brands in new countries by offering insights into the total available market, competitive landscape, and trends driving the market. The platform uses the BLASK index, which measures the share of search for individual brands within a country, to track user interest and online visibility. Blask also utilizes AI and deep learning models to predict brand performance and emerging trends, as well as automate the discovery of new brands and games in the iGaming industry. Max says the platform can predict similarities in game providers and time series data, allowing users to compare brands and identify trends. It also offers sports data analysis, helping marketers understand the impact, importance, and interest of specific sports events. Useful info links from Blask so you can check it out: https://blask.com/blog/  https://blask.com/faq/blask-index/ https://blask.com/blog/share-of-search-a-new-metric-for-understanding-market-volume/   In a nutshell: Blask is a B2B gaming analytics platform that provides insights into the total available market, competitive landscape, and trends driving the market for operators looking to launch their brands in new countries. The BLASK index measures the share of search for individual brands within a country, reflecting online visibility and customer interest. Blask utilizes AI and deep learning models to predict brand performance and emerging trends, as well as automate the discovery of new brands and games in the iGaming industry. The platform collects data from multiple sources, including Google APIs, to provide accurate and up-to-date information for decision-making. Blask's goal is to scale up to tracking 50 countries by midsummer and 100 countries by the end of the year, with plans to expand to the US market in the future. The platform can predict similarities in game providers and time series data, allowing users to compare brands and identify trends. Blask offers sports data analysis, helping marketers understand the impact, importance, and interest of specific sports events.   This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It's awesome.

We don't know which is Starsky and which is Hutch, to be honest, but our glorious sponsors Optimove and Clarion Gaming are the crime-fighting duo we would all like to be when we grow up. After a brief introduction with Jon and Fintan [0:00 – 9:44], they're joined by a genuine superstar guest: former PaddyPower Head of Mischief Ken Robertson (now founder and CEO of The Tenth Man), who regales the pair with tales of derring-do and madness from a time of huge creativity and (relative) freedom in gambling marketing. This is genuinely one of our favourite episodes ever, give it a listen and see if you disagree. We discuss the creative and innovative marketing strategies employed by Paddy Power, including controversial campaigns and memorable stunts, such as parachuting a jockey into a racecourse and the North Korean ‘basketball diplomacy'. They also touch on the importance of having a founder-mandated North Star and the ability to push boundaries while staying true to the brand's values. Ken discusses the power of generating controversy in marketing, his decision to leave Paddy Power and start his own thriving agency, The Tenth Man. Ken shares some of the successful marketing stunts he has worked on, including the promotion of the film 'Kneecap' at Sundance. He also mentions the expansion of The 10th Man to London and their plans for future growth. [9:45 – 1:13:34] In a nutshell: Paddy Power's marketing success was driven by a combination of creativity, risk-taking, and a willingness to challenge the status quo. Generating controversy can be a powerful marketing strategy, but it must be carefully executed to avoid negative backlash. Paddy Power is known for its creative and innovative marketing strategies, often pushing boundaries and courting controversy. Paddy Power's campaigns aimed to provoke and generate earned media coverage, keeping the brand top of mind. Success was measured by the number of complaints received and the level of earned media coverage generated. The company's campaigns often tackled social issues, such as homophobia in football, and aimed to make a positive impact. The concept of the 10th man, or having a contrarian voice, can help avoid groupthink and lead to more innovative ideas. Successful marketing stunts can generate significant publicity and attention for brands and projects. Choice quotes: "What I'm thinking is kind of, shove a horse out of an airplane with a parachute and we land the horse in the middle of Aintree." "…it remains the most complained about ad in British advertising history, by a multiple of three. And that was due to its headline, Money Back If He Walks." "…the ad was purely a vehicle to promote the fact that, you know, we were betting on a guilty or not guilty verdict."   This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It's awesome.  

The Dom Toretto and Brian O'Conner of this podcast are our glorious sponsors Optimove and Clarion Gaming. We won't ruin your work by introducing The Rock (or even Jason Statham. Don't get me started on Momoa) any time soon, we promise! After a brief introduction [0:00 – 10:47], Fintan and Jon are joined by journalist David Danzis to talk about his specialism, Atlantic City. David recently wrote a column explaining what needs to be done to save AC in the face of NY casinos and more; you can read that here: https://www.playnj.com/news/fixing-atlantic-city-not-difficult-heres-how-to-do-it-today/80035/ David explains how an arcane old law can be utilised today to save the future of the city and its casinos, how a simple reallocation of police resources could have a profound impact, and much more. And you know what? It all makes sense [10:48 – 1:12:06]. This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It's awesome.  

The Luke Skywalker and Frodo Baggins of this podcast are our magnificent sponsors Optimove and Clarion Gaming. We love you in the way that some people love Star Wars and LOTR. No Fintan! This episode's guest is Dr. Sally Gainsbury, Director at Gambling Treatment & Research Clinic and Professor of Psychology, University of Sydney. Dr Gainsbury discusses the importance of language in gambling research and the need for more responsible terminology. Sally and Jon also touch on the flaws of the peer review system in academia, and the unique gambling landscape in Australia. The conversation explores the need for a commercial approach to problem gambling and the importance of effective communication to prevent gambling harm. It discusses the metrics for success in addressing problem gambling and the role of marketing in shaping consumer behaviour. The conversation also touches on the challenges of understanding gambling costs, the impact of lottery advertising, and the need for transparency in gambling inducements. The role of regulators in addressing deceptive practices and the potential for gambling to be a gateway activity are also discussed. Also worth noting: Sally does not disclose the identity of Australia's greatest music act, but there is bonding over the genius of Bluey, and a bit of Strictly Ballroom. Oh, and Democracy Sausages get in the conversation. If you don't know what they are, press play…   In a nutshell: Language is important in shaping perceptions and behaviors related to gambling. The peer review system in academia has its flaws and requires checks and balances. Australia has a high rate of gambling participation, particularly in pokies (electronic gaming machines). Advertising for online wagering has increased, targeting younger men. There is a need for a shift in the responsibility of operators and players in promoting responsible gambling. The gambling industry needs to adapt and change, as seen with previous bans on tobacco advertising. Problem gambling should be approached as a commercial problem, with metrics for success that focus on marketing effectiveness. Effective communication is crucial in preventing gambling harm, including providing information on the costs of play and the chances of winning. Transparency is needed in gambling inducements, such as bonusing, to ensure consumers are fully aware of the terms and conditions. Regulators play a vital role in addressing deceptive practices and promoting responsible gambling. While gambling can provide hope and entertainment, it is important for individuals to have a critical appraisal of their gambling behavior and make informed choices.   Choice quotes from the episode: "Language is at the bottom of everything we do." "The way we talk about something, even casually, has a strong impact on individual behaviour." "Problem gambling terminology implies something inherent about the person that can't be changed." "If you look at it as a commercial problem, then the metrics for success change completely. If you look at it as a marketing issue, because it's getting the right words to the right person at the right time in the right way. And that is marketing, pretty much."   This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It's awesome.