The Gambling Files

Follow The Gambling Files
Share on
Copy link to clipboard

The global gambling industry is fast moving and always changing, staying on top of things is hard for industry professionals. Join Jon Bruford (17 years covering the casino industry) and Fintan Costello (CEO at BonusFinder.com) each week as they discuss with leading international experts the latest issues within the gambling industry. If you want to stay up to date with the gambling industry and have a laugh along the way, then this is the show for you!

Jon Bruford & Fintan Costello


    • May 21, 2026 LATEST EPISODE
    • weekly NEW EPISODES
    • 1h 13m AVG DURATION
    • 277 EPISODES


    Search for episodes from The Gambling Files with a specific topic:

    Latest episodes from The Gambling Files

    RTFM 262: How Open-Sourcing AI Platforms Will Revolutionise the Gambling Industry

    Play Episode Listen Later May 21, 2026 50:18


    In this episode, Fintan Costello, Jon Bruford, and returning guest Mark Flores Martin of XGENIA explore the transformative potential of open-sourcing AI platforms in the iGaming industry. They discuss innovative developments, the future of AI-driven game creation, and how transparency and collaboration can reshape gambling technology.This episode is brought to you by our sponsors: Optimove, GLI, and World Gaming, all of which are utter, utter legends. Scroll down for more information on their market-defining wares.Things we talk about, but in a list: The shift toward open-source AI platforms in the gambling industryHow community collaboration accelerates innovation in iGaming softwareMark Flores Martin's vision for Xgenia's open-source, community-supported AI ecosystemThe advantages of open source over proprietary models for security and adaptabilityThe role of AI in hyper-customization and game developmentFuture trends: AI-generated games, hyper-customization, and industry evolution over five yearsThe impact of AI on responsible gaming and player safetyHow open-source AI can lower barriers for startups and small developersMarketplace for plugins, integrations, and community contributionsThe importance of transparency, safety, and open standards in gaming AI developmentChoice quotes: Fintan: "True happiness is jumping out of bed in the morning, excited to go to work, and at the end of the day, you're excited to go home to your family."Mark Flores Martin: "We've pushed the fully agentic platform out, which means you ask for something, and AI just does it for you in the background."Jon: "One of my worries about AI development in games is that someone is going to make a super addictive slot that optimizes for danger."Chapters and all that, but add 30 seconds or so because of all the razzamatazz: 00:00 - Welcome and episode overview 01:29 - Pleased vs dissatisfied: the internal debate 02:01 - Aging, philosophy, and podcast journey 03:49 - Mark Flores Martin's recent developments and platform open-sourcing 04:42 - The significance of open-source AI in gambling 05:40 - GLI sponsorship and industry standards 06:27 - Mark's work on the fully agentic AI platform 07:25 - The role of open-source in fostering ecosystems 08:06 - Building community-driven marketplaces for AI plugins and tools 09:04 - Future of hyper-customized AI-generated games 10:48 - Support for community contributions and open development 11:15 - Headless AI creation and automation in game design 12:42 - The importance of transparency and trust in open platforms 14:15 - AI as a moat for the industry and developing features efficiently 15:12 - Business models based on open source and community engagement 16:23 - The evolution of open-source development with AI assistance 17:28 - Balancing security, innovation, and industry standards 19:21 - Building complex applications like raffles with AI tools 20:03 - Accessibility of AI platforms for startups and small teams 21:02 - AI-driven code understanding and secure development 22:41 - Marketplace for features, plugins, and integrations 24:52 - Industry evolution, AI-driven new game types, and market share 26:26 - The future of AI in responsible gaming and player protection 31:26 - Practical steps to launch gambling platforms using AI 32:20 - Building apps and integrations with AI support 33:24 - Payment integration and third-party tools 34:28 - Robotics, hardware, and accessible AI tech 35:56 - Industry outlook in five years: AI-driven innovation 38:29 - Risks of highly addictive AI-enhanced games 41:30 - AI education and user protection through AI 45:00 - AI's role in personal data, user experience, and safety 48:14 - Accessing XGENIA codebase and community collaboration 48:55 - Future industry landscape and closing thoughtsResources & Links:Mark on LinkedIn - https://www.linkedin.com/in/markfm/As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.And the new-ish members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.For more information, visit gaminglabs.com.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

    RTFM 261: How quick political wins destroy long-term growth, with journalist Matthew Lynn

    Play Episode Listen Later May 14, 2026 57:22


    Join hosts Jon Bruford and Fintan Costello as they dive into the intricacies of government decision-making, UK gambling industry impacts, and US gambling evolution, with insightful comments from seasoned journalist Matthew Lynn. This episode unravels the complex relationship between politics, economics, and gambling regulation across the UK and US –perfect for industry insiders and curious listeners alike.Things we talk about, but in a list: The short-termism of political leaders, especially in economic policymaking, exemplified by UK Chancellor Rachel Reeves' gambling tax decisionsThe economic and social impact of tax increases on the UK high street gambling industry and related sectors like horse racingUS gambling landscape: legal sports betting expansion, prediction markets, and tribal influence in regulationThe influence of political and economic backgrounds of leaders on fiscal decisions and public industry healthThe chaotic nature of political leaks and media strategy around budgets and tax policiesPotential future developments in US gambling regulation and the role of tribal governmentsChoice quotes: Matthew Lynn: "Rachel Reeves, who's a pretty terrible Chancellor in my view, put up gambling duty quite significantly in the last budget. And it's clearly backfiring."Matthew Lynn: "The gambling industry is a major British industry. It's also a major industry on the high street. Go to any high street anywhere in Britain, you get to see a bookmaker."Jon Bruford: "The gambling industry is the easy puppy to kick."Fintan Costello: "The shop closures would probably happen anyway, because a lot of the tax changes were aimed at the online gambling rather than the land-based stuff."Chapters and all that, but add 30 seconds or so because of the sexy music. Also there are a lot of them so you might want to sit down before you read this: 00:00 - Introduction to the podcast's international focus and hosts' banter 01:14 - Insights into the UK's political stance on immigration and industry reflections 02:42 - Sponsorship mentions and industry service providers (OptiMove, GLI) explained 05:13 - Overview of upcoming industry events and awards in gambling 07:11 - Guest Matthew Lynn joins to discuss UK fiscal policy, gambling taxes, and political decision-making 12:15 - Deep dive into the UK's recent gambling duty hike and industry repercussions 14:08 - The broader economic effects of tax policies on high street gambling venues and related industries 19:33 - Critique of Rachel Reeves' short-term fiscal strategies and their long-term risks 20:02 - The impact of increased taxes on the UK gambling industry and potential spillover into horse racing 22:15 - Discussion on political short-termism, government indecisiveness, and the importance of experienced leadership 23:36 - US gambling landscape: regulation of sports betting in various states, prediction markets, and federal vs state oversight 38:34 - The emerging dominance of prediction markets and the strategic influence of tribes in US gambling regulation 44:36 - US political and economic updates: President Biden, foreign policy, and upcoming challenges for the US 55:24 - Final reflections on government chaos, industry resilience, and unpredictable futuresResources & Links:Matthew on LinkedIn - https://www.linkedin.com/in/matthew-lynn-0b131a1/As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.And the new-ish members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.For more information, visit gaminglabs.com.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

    RTFM 260: Inside the Unpredictable World of Gambling, Media, and Personal Anecdotes

    Play Episode Listen Later May 8, 2026 69:46


    In this episode, John and Fintan take a candid, humorous dive into their personal lives, the gambling industry, and the quirks of university branding, uncovering unexpected insights along the way. Whether discussing the challenges of regulation, humorous stories from school days, or the latest in gaming and media, this episode offers an eclectic mix of entertainment and industry critique.What we talk about, but in a list:Personal stories and humorous anecdotes from school and family lifeThe impact of regulations and regulatory culture within gambling and financial sectorsA humorous discussion on university branding, naming conventions, and brand perceptionIndustry updates: shares, mergers, and the influence of short sellers on gaming tech companiesExploration of journalism, hacking, and investigative work in Malta and beyondCultural commentary on football, movies, and pop culture influencesThe nuances of proposing, relationships, and family life humorIndustry insights on AML, KYC, and financial crime in casinos and bankingChapters, kinda. Might want to add 30 seconds though, because of the world-class music:00:00 - Introduction and episode overview, hosts' banter 02:01 - Commentary on parenting, daycare, and homeschooling debates 04:18 - Nostalgic school stories and interactions with teachers 08:35 - Personal education background and university experiences 12:02 - Comparing industry sponsors to top universities 15:12 - Spotlight on Gaming Laboratories International (GLI) and their services 16:56 - Pop culture talk: The Simpsons and Roy Keane history 18:24 - Industry sponsors: OptiMove, World Gaming, and tech insights 21:12 - Upcoming conferences, Vegas trips, and podcast plans 23:15 - Regulatory shifts: Andrew Rhodes, gambling sector transitions 26:25 - Naming strategies: from Hawkbridge to animal-themed brands 29:47 - Industry updates: Shares, mergers, and short seller activities 34:05 - Investigative journalism, hacking stories in Malta, and the importance of free press 36:50 - Reflections on HSBC, money laundering, and financial regulations 39:44 - Casino money laundering stories and compliance pitfalls 44:03 - Cultural references: Saipan movie and Irish football stories 50:00 - Industry scandals, regulatory fines, and legal deterrents 55:23 - Personal anecdotes and humorous speculation on relationships and daily life 59:10 - Family life, balancing work, and the humour of multiple wives 62:00 - Exploring menopause, aging, and humour about energy and exhaustion 65:11 - Wrapping up sponsorship shout-outs and reflections on authenticity 66:21 - AI, cloning, and the future of podcast production 68:02 - Closing remarks and goodbyesResources & Links:As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.And the new-ish members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.For more information, visit gaminglabs.com.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

    RTFM 259: The simple science of casino table games, and how influencers are becoming vital – with CGD's Angel Espino

    Play Episode Listen Later Apr 30, 2026 60:52


    In this episode of The Gambling Files, Fintan and Jon explore innovative casino game designs, the importance of influencer marketing, and strategies for successful game launches. Join us for a deep dive with Angel Espino, a casino game development specialist, and industry veterans as we discuss what it takes to create compelling, fast-paced, and engaging games that resonate with the next generation of players.Things we talk about, but in a list: The creative process behind designing PokerJack, a game combining poker and blackjack mechanicsHow the game speeds up play and maintains player engagementThe significance of influencer marketing in game promotion and reaching new audiencesStrategies for casinos to test and implement new games effectivelyThe challenges in breaking into crowded casino floor spaces and how to stand outThe importance of simplicity in game design for quick adoption by dealers and playersHow local and tribal casinos serve as ideal testing grounds for new gamesThe evolving landscape of casino marketing, including social media and influencer collaborationsInsights into game licensing, the site license model, and the importance of timing and luck in game successThe future of casino gaming and emerging trends like online influence marketingChoice quotes: "The episode is chock-full of great quotes. Instead of reading them here, come and have a listen. TOTALLY worth it.”Chapters and all that, but add 30 seconds or so because of the sexy music. Also there are a lot of them so you might want to sit down before you read this: 00:00 - Introduction to the episode and guest Angel Espino 01:07 - The humorous conversation about swagger and rhythm in walking 02:26 - Overview of sponsors and media ventures, including Desert Island Discs concept03:54 - Highlighting industry guests and their unique stories 05:00 - Discussion about the evolution of casino game innovation and testing environments06:47 - The significance of simple, fast-paced games for casino floors 07:44 - Recognizing key supporters like GLI and their role in game verification 08:57 - Expectations for G2E conference and the importance of industry events 09:45 - Understanding the testing and approval process in casinos 12:27 - Introduction to the game's mechanics—Poker Jack—combining poker and blackjack13:51 - Betting strategies and the gambling mathematical foundation of Poker Jack 15:16 - Side bets, super shot wagers, and game payout structures 16:12 - The potential for game modifications like introducing like introducing zero cards17:43 - House edge calculations and target qualifiers based on dealer qualification criteria18:11 - Call bets, double call bets, and decision processes for players 19:25 - Explaining the rules of three-card poker for game understanding 20:03 - Dealer qualifications and strategic considerations in game design 22:07 - Speed of game play and the appeal of action-packed casino games 23:03 - House edge variations based on different dealer qualification thresholds 24:26 - Testing phases and initial implementations at casinos like Ameristar and Minnesotan properties 25:02 - The importance of dealer training and simplicity for rapid adoption 27:13 - Testing, KPIs, and how casino properties evaluate new game performance 28:48 - The significance of game placement and marketing within casino spaces 30:17 - Influencer marketing and real estate as tools to stimulate interest 32:07 - Challenges in gaining shelf space with blockbuster casino games 33:42 - The rarity of successful game launches and ongoing industry difficulties 34:11 - Licensing models and site licenses for game distribution 35:02 - The complexity of game implementation and the importance of timing 36:43 - Tribal casinos as early adopters and testing grounds for new games 37:20 - The importance of presentation, quick explanations, and dealer training for successful pitches 38:27 - Developing easy-to-understand games for quick onboarding in casinos 39:04 - Influencer impact on online marketing and game popularity 44:37 - Strategies for creating buzz via streaming and social media 45:34 - The viral potential of local food and entertainment influencers 46:37 - Building relationships with influencers for ongoing game promotion 50:23 - The role of influencers in driving traffic and gaming interest 51:21 - How customer demand shapes the casino game landscape 52:07 - Innovative use of branding and swag for marketing presence 54:29 - Availability of Poker Jack online and upcoming launches 56:16 - Creative branding ideas, including merchandise and unique sponsorships 57:38 - The importance of resourcefulness and tailored game marketing 58:36 - Challenges of entering crowded casino markets and the importance of timing 59:10 - Industry expert insights on luck, market conditions, and game placementResources & Links:Angel on LinkedIn - https://www.linkedin.com/in/angel-espino-800b2911/Casino Gaming Development on LI: https://www.linkedin.com/company/casino-gaming-development/posts/?feedView=allAs ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.And the new-ish members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.For more information, visit gaminglabs.com.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

    RTFM 258: Revolutionising Casinos: AI and Data Insights with Anastasia Baran

    Play Episode Listen Later Apr 23, 2026 56:35


    This episode of The Gambling Files is brought to you by GLI, Optimove, World Gaming, and the letters A, X and G; also the colours purple and green(ish), and your neighbours Tiberius and Quetzalcoatl from just down the road. Explore how AI, data analytics, and innovative modelling are transforming the casino industry. From floor optimisation to customer experience improvements, learn from Anastasia Baran, COO of NQube, about the future of gaming technology.This episode offers practical insights into how data and AI are shaping modern casino strategies, highlighting both technical advancements and industry mindset shifts. Anastasia Baran shares her experience overcoming industry scepticism, emphasising the importance of trust and proven results in integrating AI.What we talk about, in a list:The evolution of AI in land-based casinos since 2016 and core services like slot floor optimisationHow detailed, granular data informs machine placement and purchasing decisionsThe impact of casino size on AI efficiency, with optimal floors around 80 to 100 machinesStrategies for reducing machine counts post-COVID without revenue lossThe psychological effects of machine popularity, scarcity, and distraction on player behaviourCommunication of data-driven insights versus traditional gut feel and experienceThe importance of data quality, cleaning, and establishing AI readiness in casinosOnline vs land-based casino model differences and opportunitiesChallenges in early AI adoption and overcoming industry scepticismCommunication strategies with traditional casino operators and building trustThe future of AI companies in gaming and potential IPOsChoice Quotes:"AI is not just a tool; it's a transformative force in the casino industry.""Data-driven decisions are reshaping how casinos operate and engage with players.""Trust and proven results are essential in overcoming industry scepticism towards AI."Chapters, but you might want to add a 30-45 seconds because of the intro and all that shiny stuff:00:00 - Introduction to the episode and guest Anastasia Baran 01:14 - Why Fintan is in 4K today: Equipment upgrades and story behind it 02:01 - The fascination with testing and word-shaped acronyms 03:36 - Difference between acronyms and initialisms explained (NASA vs FBI) 04:16 - Sponsorship segment: Gaming Laboratories International overview 05:27 - Discussion of Optimove's acquisition and its role in CRM and gamification 10:26 - Core of NQube's AI-driven slot floor optimisation and data granularity 12:04 - Casino size thresholds for effective AI application 15:04 - How data informs machine purchase decisions based on player response 17:00 - Segmenting players and machines with advanced algorithms 18:18 - Balancing machine placement and floor design for maximum revenue 22:10 - Removing machines to optimize for safety and revenue during COVID 24:52 - Impact of choice overload and psychological factors like scarcity 27:24 - Communicating and managing player perceptions and misinformation 28:10 - Experimental research on player detection of hold changes and social influence 33:36 - Challenges of early AI adoption and building industry trust 37:45 - Overcoming scepticism from experienced casino GMs 41:40 - Applications of AI in online vs land-based casinos 45:14 - Data quality, cleaning, and building AI readiness in casinos 47:08 - Loyalty programs versus in-floor machine data analysis 50:07 - Personal favourite casinos and memorable experiences 52:22 - Observing casino floors with a data-driven mindset 54:05 - Future IPO prospects for NQube and the AI boom 55:01 - Favourite Spielberg films and nostalgic experiences in VegasResources & Links:Gaming Laboratories International (GLI)NQUBEOptimoveWorld GamingAnastasia on LinkedIn - https://www.linkedin.com/in/anastasia-stasi-baran-2b761033/As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.And the new-ish members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.For more information, visit gaminglabs.com.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

    RTFM 257: Crash Games: The Future of iGaming, with Aviatrix's Anastasia Rimskaya

    Play Episode Listen Later Apr 16, 2026 39:14


    Join us for an insightful conversation with Anastasia Rimskaya, Chief Account Officer at Aviatrix, as we delve into the evolution of crash games, their integration into mainstream iGaming, and the innovative features shaping the industry's future. We get into the category's rise (and rise), innovations within crash games, the difficulties of regulation and licensing, how the company might grow and move forward, and some neat new tricks we will be seeing soon… Of course, we go into way more than this, but you get the idea.Chapters (but add a bit, like 30 seconds, for the intro. Mind you, I chopped some out of it as well later on so… Hey, maybe these are just right!):00:00 - Welcome and guest introduction01:17 - What does Aviatrix do and their core product02:55 - Mechanics of the crash game and NFT airplane customisation04:42 - Mainstream adoption and market evolution06:33 - Social features: Skins, clans, and community engagement08:52 - Licensing and regulatory landscape11:14 - Dealing with regulators and compliance13:32 - Reputation and perception of crash games16:03 - Future trends and innovations in crash and iGaming18:47 - Expanding into slots, instant games, and metaverse experiences21:05 - Key markets and player demographics23:24 - The simplicity and universality of crash games25:00 - The concept of crash games as a 'perfection' in game design27:38 - Closing thoughts and upcoming game titles37:40 - Final remarks and contact informationThis episode offers a comprehensive look at how innovation, social features, and strategic regulation are shaping the future of crash and iGaming. Whether you're a game developer, operator, or enthusiast, you'll gain valuable insights into what makes these games engaging, compliant, and scalable across global markets.Choice Quotes:"The simplicity of crash games is their genius; anyone can pick it up in seconds.""NFT-enabled airplanes bring a unique customisation to the gaming experience.""Our focus is on creating AAA products with high-quality design and gamification.""Crash games have become a staple in casinos worldwide, a must-have in any portfolio.""We are always adding different gamifications and features to entertain players."Anastasia on LinkedIn - https://www.linkedin.com/in/anastasia-rimskaya/https://www.aviatrix.bet/As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.And the new-ish members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.For more information, visit gaminglabs.com.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

    RTFM 256: Inside cruise ship casinos, with Brad Broderick

    Play Episode Listen Later Apr 9, 2026 81:09


    Join us for an engaging conversation with Brad Broderick, Director of Casino Business Development at Norwegian Cruise Line Holdings. Discover the mechanics of casino operations at sea, how cruise lines adapt to regulations, and the unique demographic and cultural aspects of cruising. Plus, explore Canadian icons, industry resilience post-COVID, and Brad's personal stories from the industry. What's not to love?Stuff we talk about but in a bullet-point list:The logistics of casino operations on international waters, including currency and licensingHow Norwegian Cruise Line's onboard casino limits and game variety compare to land-based casinosThe demographic trends of cruise passengers, focusing on North American and European marketsTrends in themed cruises and large-scale charters for events and industry groupsThe impact of COVID-19 on cruising and expected future industry evolutionThe importance of networks, reputation, and personal style in the casino industryBrad's reflections on Canadian culture, icons, and his favourite placesChapters – but you might want to add 30 seconds or so because of the music and all that:(00:00) - Introduction to the podcast and Brad Broderick(02:08) - Industry gratitude and the importance of organizations like GLI(04:02) - Sponsorship shoutouts: Gaming Laboratories International and OptiMove(07:36) - Brad's role and background, how he's shaped by UK influences(12:14) - Brad's foundation in the industry and Canadian influences(15:50) - The impact of Terry Fox as a Canadian hero(20:42) - Norwegian Cruise Line's fleet size and brands(23:37) - How onboard casino operations work, including currency and limits(27:37) - The demographic makeup of cruise passengers and future trends(31:56) - Cruise industry resilience and COVID-19 impacts(38:19) - Legal regulations and licensing for onboard casinos(45:11) - Game variety and the appeal of cruise ship gaming(50:54) - The allure of cruise destinations and activities(62:43) - Canadian culture, movies, and favourite icons(75:45) - Canadian film and music influences(77:35) - Brad's favourite Canadian mountains(78:55) - Final thoughts on cruise industry advantages and futureBrad on LinkedIn - https://www.linkedin.com/in/bradbroderick/As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.And the new-ish members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.For more information, visit gaminglabs.com.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

    RTFM 255: Is ChatBet AI revolutionising betting in messaging apps?

    Play Episode Listen Later Mar 26, 2026 48:00


    In this episode of the Gambling Files Podcast, hosts Jon Bruford and Fintan Costello engage in ‘humorous banter' while introducing their guest, Josh, co-founder and CEO of ChatBet AI. The conversation covers various topics, including sponsorships, personal updates, and the innovative functionalities of ChatBet AI, which allows users to place bets directly within messaging apps. The hosts explore the significance of user engagement in the gambling industry and how technology is reshaping the betting landscape. In this conversation, the speakers delve into the innovative technology behind sports betting interactions, focusing on the integration of AI and messaging platforms. They discuss how AI can enhance user experience by allowing for intent-driven interactions, the importance of responsible gambling measures, and the evolution of user behaviour in betting. The conversation also touches on the challenges of regulatory compliance and the future prospects of AI in the betting industry.What we talk about, but in a list: The podcast opens with humorous banter between the hosts.Sponsorships play a crucial role in the podcast's funding.Personal updates reveal Jon's move to a disabled-adapted house.ChatBet AI allows betting through messaging apps like WhatsApp.Operators can engage users more effectively through personalized messaging.Messaging apps have a high user engagement rate.The importance of reducing friction in the betting process is emphasized.Operators can create one-to-one conversations with users.The podcast highlights the evolving landscape of iGaming.The hosts express excitement about the future of technology in gambling. The technology allows for direct messaging with betting companies.AI can autonomously place bets without human intervention.Messaging platforms are becoming the primary interface for betting.User intent can be captured more effectively through natural language.Responsible gambling measures are integrated into the AI system.The evolution of user behaviour is shifting towards messaging apps.AI systems must be trained to understand user language and intent.Regulatory compliance remains a critical aspect of AI in betting.The market is seeing a shift towards personalised user experiences.ChatBet is currently operational in regulated markets like Peru and Mexico.Choice quotes: "Sponsorships are available""Messaging is the new interface.""Intent-driven execution is the future.""Messaging is not just another channel.""We are capturing intent at the source."Chapters (but add 30 seconds or so because of the music, innit):00:00 Introduction and Banter01:28 Sponsorships and Promotions05:58 Personal Updates and Life Changes08:17 Guest Introduction and ChatBet AI Overview10:31 ChatBet AI Functionality and User Engagement14:53 Understanding the Technology Behind Betting Interactions17:02 The Role of AI in Sports Betting20:57 Transforming User Experience with Intent-Driven Interaction24:51 Addressing Responsible Gambling and Regulatory Challenges30:43 The Evolution of User Behavior in Betting37:29 Building a Robust AI System for Betting40:27 Current Market Applications and Future ProspectsJosh on LinkedIn - https://www.linkedin.com/in/joshuaswerdlow/As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.And the new members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.For more information, visit gaminglabs.com.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

    RTFM 254: Fintan and Jon talk smack

    Play Episode Listen Later Mar 12, 2026 64:15


    Join hosts Jon Bruford and Fintan Costello as they explore a wide range of topics from marketing strategies, AI innovations, gambling industry insights, to humorous stories about marathons, mountaineering, and quirky sports team names. This episode offers industry analysis, industry humour, and future trends in gambling and gaming.Choice quotes: "My knees are great, really.""Great mugs, though.""AI can't touch me, Fint."Chapters (but add 30 seconds or so on because of the music and all that innit) 00:00 Introduction and Guest Fatigue03:01 Endurance Training and Humbling Experiences05:56 Smoking and Quitting: Personal Stories09:00 Sponsorships and Marketing Insights12:06 Merchandise and Listener Engagement15:09 AI and Its Impact on Daily Life18:49 The Rise of AI Agents19:30 Introducing the Gambling Book Club22:44 Engaging Authors and Readers27:40 Exploring the Gambling Industry29:33 Caesars Entertainment Takeover Discussion39:47 The Mystery of REIT Money40:45 Regulatory Challenges in Gambling42:49 Innovation in Gaming: The Unregulated Edge44:37 Game Discovery and Player Engagement46:30 The Role of Game Developers52:12 March Madness and the Future of Betting MarketsUseful resourcesGaming Laboratories International (GLI) - https://gaminglabs.comOptiMove - https://optimove.comWorld Gaming – www.worldgaming.comAs ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.And the new members of the family, the excellent Gaming Laboratories International.GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.For more information, visit gaminglabs.com.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReFSubscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/Sponsorship enquiries: https://www.thegamblingfiles.com/contact/Get our newsletter: https://thegamblingfilestldr.substack.com/

    RTFM 253: How Liquidity Provision is Transforming Online Casinos with iBankroll

    Play Episode Listen Later Mar 5, 2026 49:45


    In this decadent, luxurious episode of The Gambling Files, we explore innovative approaches to risk management in online gambling, featuring insights from Hayden Bowman of iBankroll and Bernard Marantelli of White Swan Data. Discover how liquidity provision, data analytics, and regulation are shaping the future of gaming and betting industries.Chapters (but add maybe 25 seconds for the music and that):00:00 Introduction and Podcast Hosts01:09 Guest Introductions: Hayden Bowman and Bernard Marantelli01:41 Overview of GLI and Sponsorships04:17 Introduction to iBankroll and its Core Services05:39 What is Bankroll as a Service (BaaS)?07:03 Mechanics of Liquidity Provision in Gambling09:00 Handling Large Payouts and Risk Scenarios10:41 Fraud Risks and Player Retention Strategies12:07 Liquidity Constraints in Crypto and Top Operators13:16 The Commoditisation of House Bankroll Management14:32 Player Experience and Liquidity Challenges15:34 Deliberate Casino Management and Payout Delays16:22 Building Trust and Industry Transparency17:29 Funding and Business Model of iBankroll18:22 Future Plans and Expansion of Liquidity Services20:12 Sportsbook Liquidity and Risk Hedging21:52 Whiteswan Data: Market Mispricing and Opportunities22:53 Market Efficiency and Data Analytics in Betting23:48 The Shift from Predatory to Gamekeeper Models25:34 Adding Value Across the Gaming Ecosystem27:32 Prediction Markets and Future Trends31:33 Regulation and the Future of Prediction Markets33:56 Volatility, Entertainment, and Social Betting36:17 Recruitment of Quantitative and Data Science Talent39:24 Advice for Young Professionals in Gaming and Gambling41:14 The Importance of Surrounding Yourself with Driven People44:37 Lottery Payouts, Taxation, and Risk47:52 Michael Owen and Personal Anecdotes48:33 Closing Remarks and ThanksUseful resourcesGaming Laboratories International (GLI) - https://gaminglabs.comOptiMove - https://optimove.comWorld Gaming – www.worldgaming.comWhite Swan Data - https://whiteswandata.com/iBankroll - https://ibankroll.comHayden on LinkedIn - https://www.linkedin.com/in/hayden-bowman/Bernard on LinkedIn - https://linkedin.com/in/bernardmarantelliAs ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.And the new members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.For more information, visit gaminglabs.com.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

    RTFM 252: Inside Sports Management: Building a Program from the Ground Up with Matt Bakowicz

    Play Episode Listen Later Feb 26, 2026 69:06


    Join Fintan and Jon for an insightful discussion with Professor Matt Bakowicz, program director of the sports management program at American University in Washington D.C. Matt shares his extensive industry experience in sports betting, casino management, and academia, alongside the evolving landscape of gaming regulations, integrity in sports, and the future of entertainment. Whether you're into sports management, gambling regulation, or the intersection of entertainment and responsibility, this episode offers valuable perspectives from a seasoned expert. The integrity segment is particularly excellent. Things we talk about, but in a list: Matt's background in casino operations, sports betting, and esports managementDesigning a sports management program focused on commercial and operational skillsThe importance of industry experience in academic teachingChallenges and strategies in maintaining integrity in sports bettingAdvances in detecting and addressing match-fixing and prop bet manipulationRegulatory landscape in U.S. sports betting and prediction marketsResponsible gambling, education, and the role of regulation versus personal responsibilityThe influence of media, marketing, and terminology on industry perceptionFuture of the Super Bowl halftime shows and the blending of music and entertainmentTips for beginners in golf: focusing on short game and mental disciplineThe impact of sports betting trends on baseball, golf, and college sportsThe importance of niche expertise and sustained passion in career successChoice quotes: "Welcome to the Gambling Files podcast.""Prediction markets need strict regulation.""Find your niche and lean into it."Chapters (but add 30 seconds or so because I added the music):00:00 - Welcome and episode overview: industry insights with Prof. Matt Bakowicz 02:10 - Matt's career transition from casino management to academia 04:12 - Building a practical, industry-connected sports management program 06:16 - Course tracks: operations, analytics, sports gaming, and marketing 09:12 - Inside the sports betting industry: operations, regulation, and integrity 11:25 - Industry and academic experience: the value of real-world insight 12:22 - Managing ethical challenges in casino and sports betting environments 16:53 - Managing client interactions and the gray areas in the gaming industry 18:02 - Prop bet manipulation: detection, regulation, and enforcement 20:18 - Vulnerabilities in college sports and the importance of education on integrity 23:48 - Strategies to prevent match-fixing and manipulation 26:23 - The regulatory evolution in U.S. sports betting and prediction markets 28:27 - The analogy with crypto markets: manipulation and regulation 30:02 - The "Safe Bet Act" and proposed regulation changes in the U.S. 32:19 - How betting on predictable events could be regulated in the future 35:23 - Responsible gambling, personal responsibility, and regulatory balance 37:54 - Impact of regulation on prediction markets and betting behavior 43:02 - The future of Super Bowl halftime shows: entertainment as spectacle 45:44 - Music, entertainment, and media predicting future trends 47:48 - Matt's experience in golf and tips for improving short game 50:08 - How industry experience influences golf betting strategies 52:02 - The importance of passion and niche expertise in career development 55:45 - The mindset of obsessive pursuit and chasing success in sports-related fields 56:55 - Industry terminology and marketing's influence on perception 60:43 - The ongoing challenge of responsible marketing and self-regulation 62:21 - Player protection tools: setting limits and emotional decision-making 64:07 - Regulation and personal responsibility: learning from road safety laws 66:18 - Closing remarks: the value of passion, expertise, and continuous learningStuff: Gaming Laboratories International - https://gaminglabs.comAmerican University - https://www.american.edu/Prediction Market Regulation - CFTC - https://www.cftc.govSafe Bet Act search: https://www.congress.gov/search?q=%7B"source"%3A"legislation","congress"%3A"all","search"%3A"safe+bet+act"%7DPrince's Purple Rain Performance - https://www.youtube.com/watch?v=xxxxxxSpringsteen's halftime show: https://www.youtube.com/watch?v=i4-0nbHFi4o&list=RDi4-0nbHFi4o&start_radio=1Matthew Bakowicz on LinkedIn: https://www.linkedin.com/in/matthew-bakowicz-b016a738a/As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.And the new members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.For more information, visit gaminglabs.com.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford...

    RTFM 251: Get ready for the World Cup, with Jeevan Jeyaratnam

    Play Episode Listen Later Feb 19, 2026 66:33


    In this episode of The Gambling Files podcast, hosts Jon Bruford and Fintan Costello explore various themes related to gambling, sports betting, and the upcoming World Cup. Joined by guest Jeevan Jeyaratnam from Abelson Sports, they discuss the adaptability of the brain, the importance of marketing in engaging casual bettors, and the evolving landscape of prediction markets. The conversation also touches on the ethical implications of celebrity involvement in betting and the strategies operators can use to attract and retain customers during major sporting events.The things we talk about, but in a list: The brain is incredibly adaptable, adjusting to new experiences like wearing contact lenses.World Cup 2026 is expected to have a significant impact on North American sports betting.Engaging casual bettors requires building narratives around less popular matches.Prediction markets are gaining traction, but their long-term sustainability is uncertain.Celebrity involvement in betting raises questions about ethics and insider information.The importance of marketing strategies in the gambling industry cannot be overstated.Casual bettors are more likely to engage with narratives and stories around games.The betting landscape is evolving with new technologies and market dynamics.Understanding customer behaviour is crucial for operators during major sporting events.The future of sports betting will likely involve more integration of technology and data analytics.Choice quotes: "The brain is incredibly adaptable.""World Cup 2026 will be a big deal.""Engaging casual bettors is key."Chapters (but add 30 seconds because of the music, probably)00:00 Introduction and New Format Exploration03:05 Contact Lenses and Vision Adjustments05:58 The Brain's Adaptability and Surgery Insights11:59 Podcast Sponsors and Marketing Insights14:54 Introducing the Guest and Podcast Evolution16:10 Introduction and Background of Abelson Sports22:10 The Impact of Major Sporting Events30:02 World Cup Dynamics and U.S. Engagement36:59 Betting Patterns and Market Engagement Strategies

    RTFM 250: Quarter of a thousand in and we are still no wiser

    Play Episode Listen Later Feb 12, 2026 47:37


    In this episode of the Gambling Files podcast, hosts Jon Bruford and Fintan Costello don't even appear to realise it's their 250th episode. Oh well, at least we spotted it. The duo discuss significant changes in the gambling industry, including the departure of Michael ‘The Doog' Dugher from the Betting and Gaming Council, and Andrew Rhodes from the Gambling Commission. They analyse the implications of recent budget changes on online operators and the horse racing industry. The conversation also covers the recent $1.2 billion acquisition of Legend by Genius, highlighting the negotiation strategies involved. Finally, they preview upcoming events and conferences in the gambling sector, emphasising the importance of networking and knowledge sharing.Choice quotes: "We would love to have you on.""It's a tough gig. It's a tough gig.""It's only held every three years."Chapters, but you might want to add on 30 seconds because of the music: 00:00 Introduction to the Gambling Industry News00:51 Leadership Changes in Gambling Organizations07:06 Impact of Regulatory Changes on the Gambling Sector11:04 The Future of Gambling Leadership18:57 Recent Major Deals in the Gambling Industry25:36 Market Reactions to SEO Assets26:25 Challenges in Affiliate Asset Management27:32 The Impact of Price Tags in Negotiations28:53 The Value of Reputation and Integrity29:23 Sponsorships and Industry Events34:53 Upcoming Conferences and Networking Opportunities39:52 The Significance of the World Cup in North AmericaYeah, we're on LinkedIn. And so is Pini!: https://www.linkedin.com/in/piniyakuel/As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.And the new members of the family, the excellent Gaming Laboratories International.GLI is a world-class Testing, Inspections and Certification company committed to delivering...

    RTFM 249: Fintan and Jon talk Barcelona and more

    Play Episode Listen Later Feb 6, 2026 39:42


    In this episode of the Gambling Files podcast, hosts Jon Bruford and Fintan Costello discuss Jon's recent trip to Barcelona, sharing experiences from the ICE event, dining adventures, and encounters with pickpockets. They also delve into the highlights of the Gambling Book Awards, including the presentation of awards and the excitement surrounding the event. The episode concludes with discussions about new sponsorships and upcoming events in the gambling industry. We've kept it simple this episode.Choice quotes:"I went to Barcelona with Snoopy.""The crowd went wild!""It's a nice endorsement."Chapters, but you might want to add 30 seconds to these because of the music…00:00 Welcome and Barcelona Adventures03:02 Dining Experiences in Barcelona05:57 Encounters with Pickpockets12:11 The Gambling Book Awards24:00 New Sponsorships and Future EventsYeah, we're on LinkedIn. And so is Pini!: https://www.linkedin.com/in/piniyakuel/As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.And the new members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services around the world.GLI provides suppliers, operators, and regulators with expert guidance for navigating the future of gaming and ensuring gaming innovations meet regulatory standards with confidence in more than 710 jurisdictions.For more information, visit gaminglabs.com.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn:

    RTFM 248: The End of the Assembly Line: Pini Yakuel on the Rise of the Artisan Marketer

    Play Episode Listen Later Jan 23, 2026 48:05


    OK, no intro on this episode for a bunch of excellent reasons. First, Fintan could not be there (WE MISSED YOU GOOD, BRAH); second, as it was at ICE do you really need us to tell you awesome things about Clarion and how they made the industry's best show somehow even better?; and third, we introduce a new sponsor onto the podcast next week and it's nice to build towards that. Oh, and fourth, this is an interview with the top man at one of our current excellent corporate overlords. I'll let AI give you the bones of what we talked about, it's topical after all…In this episode, Jon sits down with Pini Yakuel to discuss the state of the gambling industry as we head into early 2026. Pini reflects on the lessons learned from the massive AI investments of 2025 and introduces his core philosophy for the future: Positionless Marketing.The conversation covers how AI is shifting the industry back toward "artisan" values, the importance of incremental self-improvement, and what operators should be analysing ahead of the 2026 World Cup.Oh, and a phrase you will want to take away for future use: “Good, better, best; never let it rest”.Chapters (which we can do because there was no separately recorded intro, you see)0:00 The scone debate4:15 Sophisticated vs. Complex: Pini explains why he prefers the word "sophisticated" when describing powerful software and how users often surprise developers.7:50 Reflections on 2025: A look at the "continuum" of learning and the evolving hype vs. reality of AI.9:30 The M&A Landscape: Pini discusses why Optimove passed on several acquisitions in 2025 and the current valuation of SaaS companies.11:00 "Good, Better, Best": The philosophy of "Kaizen" (continuous improvement) and why progress is the key to happiness.13:50 Delayed Gratification: The challenge of focus in a "cheap dopamine" world and how environment impacts the brain's ability to work.16:45 The desk, feng shui and the Black Museum – a detour.20:55 Why the positionless marketer is an artisan, not a factory worker.26:40 The 2026 World Cup: Preparation strategies for operators, focusing on past behavioural data and managing "generosity budgets".Choice quotes: "Positionless marketing is about expanding our range and versatility, allowing us to change the organizational structure we've been confined to since the Industrial Revolution." "Happiness is an upward trend line of your development... whether it's skill-based, spiritual, or just being a kinder person.”Pini Yakuel on LinkedIn: https://www.linkedin.com/in/piniyakuel/As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January '26 in Barcelona) and iGB Live! in London. There is simply nobody better at what they do.We also say goodbye to the lovely folks at EveryMatrix this episode. It's been a genuine pleasure, and regardless of sponsorship, they're a terrific group of people with some wonderful product. Get the demo, you'll see exactly what we mean.The...

    RTFM 247: Inside ICE 2026 with Stuart Hunter

    Play Episode Listen Later Jan 15, 2026 51:15


    After a mercifully brief introduction [0:00 – 7:26], Fintan and Jon welcome Clarion Gaming's (OR IS IT?) Stuart Hunter to talk about next week's big ICE show.He shares insights on the preparations, challenges, and innovations that will enhance the attendee experience, highlights the importance of the StandOut Awards, the (surprise!) rebranding of Clarion, and the strategic partnerships that will shape the event. Additionally, he provides practical tips for attendees on navigating the venue and transportation options, emphasising the growth and evolution of the gaming industry [7:27 – 50:30]Choice quotes: "The StandOut awards recognise those people.""It's a lighthouse moment once a year.""We're excited. We'll be there."Stuart Hunter on LinkedIn: https://www.linkedin.com/in/stuart-hunter-6456691b/As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so damn good, they're gaining tier-1 operators all the time.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January '26 in Barcelona) and iGB Live! in London. There is simply nobody better at what they do.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

    RTFM 246: Exploring the Future of Gambling with Bitcoin

    Play Episode Listen Later Jan 8, 2026 62:37


    It's a lightning – pun intended – intro this week, with Jon and Fintan discussing Fintan being blurry. It's so good it even works without video! [0:00 – 3:57]Then we meet Bruce Horner – minus The Range – director of sales from Voltage to discuss the implications of the Lightning Network in the iGaming industry. The conversation covers the evolution of Bitcoin as a payment method, the advantages of using the Lightning Network for faster and cheaper transactions, and the importance of privacy and compliance in the gambling sector. Bruce shares insights on how Voltage is facilitating these transactions and the future of cryptocurrency in regulated gaming environments.Choice quotes:"It's a strong name alright.""It's extremely private.""It's a two-sided marketplace."Bruce Horner on LinkedIn: https://www.linkedin.com/in/brucelhorner/As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so damn good, they're gaining tier-1 operators all the time.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January '26 in Barcelona) and iGB Live! in London. There is simply nobody better at what they do.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries:

    RTFM 245: Inside the Game Creation Process with OpenSlots

    Play Episode Listen Later Jan 1, 2026 46:34


    We open with Jon still sounding a bit sad without Fintan, but he really is trying his hardest [0:00 – 4:48].Then the chaps meet Thomas Smallwood, CCO, and Daniela Lanzolla, COO of OpenSlots. The conversation delves into the structured process of game creation, emphasizing the importance of initial documentation and the rapid turnaround for mockups and animations. Daniela Lanzolla outlines how the game creation process is organized into milestones, with a focus on collaboration between various teams, including graphic design and marketing, to ensure that the final product aligns with the client's vision [4:49 – 45:48].Thomas Smallwood on LinkedIn: https://www.linkedin.com/in/thomassmallwood/Daniela Lanzolla on LinkedIn: https://www.linkedin.com/in/daniela-lanzolla-741457145/As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so damn good, they're gaining tier-1 operators all the time.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January '26 in Barcelona) and iGB Live! in London. There is simply nobody better at what they do.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

    RTFM 244: BONUS EPISODE – Unveiling The Devil's Playbook with Markus Heitz

    Play Episode Listen Later Dec 25, 2025 53:50


    First off, Fintan and Jon talk about some things, and a few other things, but not too many things [0:00 – 13:05].Then they're joined by author Markus Heitz to talk about his Gambling Book Awards-longlisted novel The Devil's Playbook, a complex thriller that intertwines elements of card games and historical fiction. He shares insights into his writing process, the significance of historical accuracy, and more. The discussion also touches on literary influences, the symbolism of the Ace of Spades, and the portrayal of vampires in literature. Heitz emphasizes his passion for storytelling and the importance of research in crafting compelling narratives. Oh, and we get into medieval Hungarian nobility for a while there too [13:06 – 53:04].Oh, and for more info... Here's the song Markus mentions that they did a video for to promote the book: https://www.youtube.com/watch?v=BuVci-j31tcAnd the Hungarian queen we talk about is here: https://en.wikipedia.org/wiki/Barbara_of_CilliChoice quotes:"It's a complex thriller.""I invented the game."Markus's website: https://www.mahet.de/As ever, we thank all of our sponsors for their vibrant and excellent support. They are the Santa Claus to our humble (but delicious) reindeer selves.In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so damn good, they're gaining tier-1 operators all the time. No nosebags for these guys!Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago. If Optimove were a reindeer, you know they'd be Rudolph.Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January '26 in Barcelona) and iGB Live! in London. There is simply nobody better at what they do. And that's why they're Santa, and the industry is the grateful recipient of their mighty gifts.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReFSubscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn:

    RTFM 243: The Future of AI in the Gambling Industry with Xgenia

    Play Episode Listen Later Dec 25, 2025 59:55


    We kick off with just Jon talking about stuff and things [0:00 – 5:09], before the episode proper. He sounds kind of sad without Fintan there though. In this episode, Mark Flores Martin and Adam Davis from Xgenia discuss the evolution of their AI-driven game development platform, the importance of integrating AI into business processes, and the future of automation in the gambling industry. They explore the challenges and opportunities presented by AI, emphasizing the need for a solid foundation in AI integration and the potential for agentic AI to revolutionize workflows. The conversation highlights the balance between human oversight and AI capabilities, as well as the growth and adaptation of Xgenia in a rapidly changing technological landscape [5:10 – 59:09].Choice quotes:"We're an AI-first company.""AIs can make errors.""We need more AI."Mark Flores Martin on LinkedIn: https://www.linkedin.com/in/markfm/Adam Davis on LinkedIn: https://www.linkedin.com/in/adamodavis/As ever, we thank all of our sponsors for their vibrant and excellent support. They are the Santa Claus to our humble reindeer selves.In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so damn good, they're gaining tier-1 operators all the time. No nosebags for these guys!Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago. If Optimove were a reindeer, you know they'd be Rudolph. Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January '26 in Barcelona) and iGB Live! in London. There is simply nobody better at what they do. And that's why they're Santa, and the industry is the grateful recipient of their mighty gifts.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn:

    RTFM 242 BONUS: Author Connor Hutchinson talks about his book, Dead Lucky

    Play Episode Listen Later Dec 18, 2025 61:58


    We kick off with some kind of intro or other, Jon and Fintan talking about something probably [0:00 – 8:56], before meeting the latest author with a book up for the inaugural Gambling Book Awards.We meet the lovely Connor Hutchinson, a writer whose first novel, Dead Lucky, has won many plaudits. It's about a young man who works as a professional embalmer, and is also a gambling addict. Yes, you read that right and yes, it's a very dark comedy. But Connor did his homework on addiction before starting the book, and that's part of what makes it so interesting and so perfect for the Gambling Book Awards. So while it may be a very funny book, it also contains many raw elements and realities.Our conversation also gets into grief and funerals, because well, embalming [8:57 – 1:01:13]. Connor Hutchinson on LinkedIn: https://www.linkedin.com/in/connor-hutchinson-347528167/As ever, we thank all of our sponsors for their vibrant and excellent support. They are the Santa Claus to our humble reindeer selves.In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so damn good, they're gaining tier-1 operators all the time. No nosebags for these guys!Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago. If Optimove were a reindeer, you know they'd be Rudolph. Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January '26 in Barcelona) and iGB Live! in London. There is simply nobody better at what they do. And that's why they're Santa, and the industry is the grateful recipient of their mighty gifts.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get...

    Vixio's James Kilsby: Navigating the Future of Gambling Compliance and more

    Play Episode Listen Later Dec 18, 2025 83:44


    We kick off with some fluff, nonsense and frippery from Fintan and Jon [0:00 – 10:42] before meeting our exalted guest. Now, apologies for a couple of things on this episode. Fintan's mic goes weird (most noticeable on the intro), and our guest is a tiny bit quiet.We discuss the evolving landscape of gambling compliance with James Killsby from Vixio Gambling Compliance, getting into the recent tax changes in the UK gambling industry, the implications for horse racing, the rise of the black market, and the challenges faced by suppliers in obtaining licenses. The conversation also touches on the fragmented nature of the US gambling market and the potential need for federal oversight to create a more cohesive regulatory environment. Finally, they explore the declining popularity of horse racing and the political dynamics that influence its future.Choice quotes:"It's a dark day for the UK industry.""Horse racing is declining worldwide.""Horse racing is the sport of kings."James Kilsby on LinkedIn: https://www.linkedin.com/in/james-kilsby/As ever, we thank all of our sponsors for their vibrant and excellent support. They are the Santa Claus to our humble reindeer selves.In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so damn good, they're gaining tier-1 operators all the time. No nosebags for these guys!Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago. If Optimove were a reindeer, you know they'd be Rudolph. Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January '26 in Barcelona) and iGB Live! in London. There is simply nobody better at what they do. And that's why they're Santa, and the industry is the grateful recipient of their mighty gifts.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn:

    RTFM 240: Life lessons from Eddie Jordan, via Keith O'Loughlin

    Play Episode Listen Later Dec 11, 2025 90:19


    You can consider this episode an early Christmas present from us. Seriously, it's that good. I'm not kidding, listen to the whole thing, then you'll know what Jon and Fintan are eulogising about in the intro [0:00 – 26:44]. And wait til you get to the DHL story! Mindblowing. This episode's guest is Keith O'Loughlin, a veteran of the gambling industry and author of a new book Eddie Jordan: Full Throttle. They explore the life lessons learned from Eddie Jordan's experiences, the impact of Keith's book and its charitable contributions, and insights into business and sponsorships. The conversation emphasises the importance of empathy, motivation, and the belief that one person can make a difference in the world.Keith also explains the huge role Eddie played in former F1 world champion and all-round legend Michael Schumacher's career, and regales us with some frankly wonderful stories from their friendship and business dealings – including the time they almost bought Playtech… [26:45 – 1:29:34]Choice quotes:"What would Eddie Jordan do?""It's a three-step plan.""He was a talent scout.""We cycled all over the world.""We were fucking doing it.""Eddie was the first person to give Michael Schumacher a drive."Keith O'Loughlin on LinkedIn: https://www.linkedin.com/in/keitholoughlin/As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Eddie Jordan to our Michael Schumacher. No, hang on, that can't be right.In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so damn good, they're gaining tier-1 operators all the time. Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago. Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January '26 in Barcelona) and iGB Live! in London. There is simply nobody better at what they do.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the...

    BONUS EPISODE: RTFM 239 – The Gambler: A Unique Memoir of Betting and Love

    Play Episode Listen Later Dec 11, 2025 66:03


    We kick off with Fintan and Jon talking about some things, then some other things; Fintan and Jon reflect on the year, discuss news highlights, and delve into the implications of privatisation in the UK. We also get into the importance of player retention in the industry and may even mention support from sponsors that make the podcast possible [0:00 – 25:08].Then we're joined by author Rob Furber, to discuss his memoir 'The Gambler,' which intertwines his unique experiences in betting on unconventional events like Eurovision and reality TV with a personal love story. The discussion delves into the intricacies of TV betting, the influence of politics on Eurovision, and the challenges faced by new authors in the publishing world. Rob shares insights into his betting strategies, the impact of reviews on book success, and the potential for future projects, including a sequel and adaptation of his memoir [25:09 – 1:05:18].Rob Furber on LinkedIn: https://www.linkedin.com/in/rob-furber-b2717916/As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Terry Wogan to our Lordi.In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so damn good, they're gaining tier-1 operators all the time. Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago. Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January '26 in Barcelona) and iGB Live! in London. There is simply nobody better at what they do.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter:

    RTFM 238: Unpacking the US with Steve Ruddock

    Play Episode Listen Later Dec 4, 2025 82:39


    This week's episode proper sees Jon and returning interim stand-in temporary co-host Melanie Ellis – of Northridge Law fame – get right into it. Well, Jon does as he has a rant about the new tax regime coming to the UK and the sheer arrogance of politicians in suggesting the gambling industry should be helping children out of poverty. Yes, poverty that was created by these very same politicians over decades, some of them directly. He's angry. They probably talk about other stuff as well… [0:00 – 39:18]In the main conversation, Fintan and guest Steve Ruddock explore the distinctions between betting and gambling, emphasizing the legal implications of these terms as defined by the Commodities Exchange Act. Steve discusses how betting on predetermined events differs from creating games solely for gambling purposes, highlighting the nuances in legal definitions and their impact on the gaming industry. And Jon tells them both who Quentin Tarantino's favourite crime writer is [39:19 – 1:21:55].Choice quotes: "There's no reason to roll dice other than to gamble on it, right?""The Packers are gonna play the Lions no matter what.""Those are different things."Steve Ruddock on LinkedIn: https://www.linkedin.com/in/steve-ruddock-23148138/As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Debra Winger to our Bette Midler.In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so damn good, they're gaining tier-1 operators all the time. They're the wind beneath the wings of some of the industry's biggest names. Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating hit singles/karaoke favourites like ‘Wind Beneath My Wings', and to support friends in need in lifelong relationships. And if you haven't seen the movie Beaches, why haven't you???Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January '26 in Barcelona) and iGB Live! in London. You know ICE, it's the show where Bette Midler shows up at the end and realises her quiet friend has been everything in her life all along; and Debra Winger realises how much she really is valued. But I warn you, bring tissues. Not to ICE, to a screening of Beaches.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn:

    RTFM 237 – BONUS episode with author Jon D Cohen on how the US got it wrong

    Play Episode Listen Later Dec 4, 2025 74:00


    Yep, it's a special bonus episode, and it kicks off with Jon chatting with special interim stand-in temporary co-host Melanie Ellis of Northridge Law fame, and they somehow manage to not talk about tax in the UK [0:00 – 18:45]. No, they saved that for 238…Then Jon and Fintan meet Jonathan D Cohen, whose book Losing Big: America's reckless bet on sports gambling is an incisive look at how things progressed post-PASPA – and how the US got crucial aspects really, really wrong. It's not an anti-gambling book by any stretch, it's a realistic look at how things could have been done, and the human cost of how they were actually done. We get into the issues caused by insufficient or poorly thought-out regulations, a lack of accountability for regulators, the adversarial relationship that is often there between businesses and regulators, and much more. It's a good, bonus listen. Hey, it's Christmas soon and we are just thinking of you [18:46 – 1:13:15]. Jonathan Cohen on LinkedIn: https://www.linkedin.com/in/jonathan-cohen-6219b989/As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Debra Winger to our Bette Midler.In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so damn good, they're gaining tier-1 operators all the time. They're the wind beneath the wings of some of the industry's biggest names. Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating hit singles/karaoke favourites like ‘Wind Beneath My Wings', and to support friends in need in lifelong relationships. And if you haven't seen the movie Beaches, why haven't you???Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January '26 in Barcelona) and iGB Live! in London. You know ICE, it's the show where Bette Midler shows up at the end and realises her quiet friend has been everything in her life all along; and Debra Winger realises how much she really is valued. But I warn you, bring tissues. Not to ICE, the a screening of Beaches. The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn:

    RTFM 236: John Caldwell on… everything, and gaming

    Play Episode Listen Later Nov 27, 2025 70:54


    We kick off with Jon and Fintan discussing a bit of everything, with some exasperation reserved for past events in Vegas where there were zero arrests despite money laundering and lax AML on a grand scale, allegedly; Fintan also reminisces about his time on a building site, when he actually worked for a living [0:00 – 19:13].Then we meet star guest John Caldwell of i3Soft, a company building casino software and games that they say will change the way people play for money. Unfortunately for John, he also worked for Atlantic Records at a key point in Jon's life, managing a band Jon likes very much, so you know that also gets into the conversation. We discuss playing Pop-A-Shot against Living Colour, and John's crazy origin story of his path to the gambling industry. It's well worth a listen, and a reminder of how many fantastic personalities we have in this industry [19:14 – 1:10:09]. Choice quotes: "I was actually killing members of Living Colour at Pop-A-Shot.""I was destroying, destroying Will Calhoun."John Caldwell on LinkedIn: https://www.linkedin.com/in/john-caldwell-5909791/As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Rocky IV to our No Retreat, No Surrender.In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so damn good, they're gaining tier-1 operators all the time. If I were in a beatdown in some back alley bar, you bet your sweet tush I'd want EveryMatrix watching my back. Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to punch baddies in the face repeatedly, then make a pithy one-liner while looking very cool indeed.Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January '26 in Barcelona) and iGB Live! in London. You know ICE, it's the show where everybody is there and we all have a big rumble at the end. I'm kidding, I'm kidding…The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn:

    RTFM 235: The Smart Money behind Brentford FC

    Play Episode Listen Later Nov 20, 2025 70:03


    We kick off with one of those ‘allsorts' conversations between Fintan and Jon, and this one comes with a warning – nothing graphic is covered, but a cyst being lanced is discussed. Or should that be disgust? Either-or. [0:00 – 24:56]Then, we welcome another author on to the podcast, with a book submitted to the Gambling Book Awards. Alex Duff is our guest, to discuss his terrific book 'Smart Money: The Fall and Rise of Brentford FC'. The conversation explores Brentford's unique journey in football, the impact of data analytics and gambling on the club's success, and the rivalry between key figures Matthew Benham and Tony Bloom. The hosts delve into the Moneyball approach in football, emphasizing the importance of finding value in players and maximizing their potential. The episode concludes with reflections on the future of Brentford FC and the broader implications of their story in the world of sports [24:57 – 1:09:18].Choice quotes:"Brentford's success is down to being smart.""It's a tribute to that sort of thinking.""I think it basically comes down to money."Alex Duff on LinkedIn: https://www.linkedin.com/in/alex-duff-35489133/As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Top Gun to our Iron Eagle. In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so damn good, they're gaining tier-1 operators all the time. If I had to choose my wingman, and it was between an ageing Lou Gossett Jr and EveryMatrix's Val Kilmer/Iceman, I'm choosing Val every time. No disrespect to Lou, but he really phoned Iron Eagle in. Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that are like pulling serious Gs to lose enemy bogies. Yeah, you heard me.Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January '26 in Barcelona) and iGB Live! in London. Yeah, the show where we will all smother ourselves in baby oil before we play beach volleyball. WHOO!The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the...

    RTFM 234: The Data Behind the Game: Measuring Sports Fandom with Neil Schwartz

    Play Episode Listen Later Nov 13, 2025 84:35


    Jon and Fintan get into the recent appearance by the BGC's Grainne Hurst in front of British Parliament, and Jon is unusually full of praise and has an idea that the casino industry should be uniting to change the narrative… Among other things, of course, including Fintan's executive slouch, being a supple panther and much much more, including of course our delicious sponsors, the always-sexy EveryMatrix; the permanently virile Optimove; and the expo tyrannosaurs Clarion Gaming [0:00 – 24:01]. Then we get into it (I say we, but it's just Jon) with SBRnet President Neil Schwartz, a first-time guest. We dive deep into the world of sports fandom data, discussing everything from the US sports gambling landscape to the massive economic ripples created by major global events.We discuss: Why “sports fandom” is a better growth lever than chasing promosThe US sports betting picture through a fan-data lensHow mega-events (hello, World Cup) ripple into betting and team strategyWhat an annual national survey of fans actually measures — and how operators/teams use itPractical ways to turn fan insights into better product, CRM and media planning.And much more, of course. [24:02 – 1:23:49] Neil Schwartz on LinkedIn: https://www.linkedin.com/in/neil-schwartz-96a4816/As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Top Gun to our Iron Eagle.In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so damn good, they're gaining tier-1 operators all the time. If I had to choose my wingman, and it was between an ageing Lou Gossett Jr and EveryMatrix's Val Kilmer/Iceman, I'm choosing Val every time. No disrespect to Lou, but he really phoned Iron Eagle in.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that are like pulling serious Gs to lose enemy bogies. Yeah, you heard me.Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January '26 in Barcelona) and iGB Live! in London. Yeah, the show where we will all smother ourselves in baby oil before we play beach volleyball. WHOO!The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn:

    RTFM 233: Building Dreams: Peter Venison talks Sol Kerzner

    Play Episode Listen Later Nov 6, 2025 79:28


    We kick off with the usual shenanigans from Fintan and Jon, mostly Fintan though as Jon is generally the voice of reason here [0:00 – 19:00]. Then we come to our second guest of the Gambling Book Awards era (www.gamblingbookawards.com). The magnificent Peter Venison shares his experiences working with the legendary Sol Kerzner, a titan in the hospitality and gambling industries. Peter's experiences led to him writing the book Sol: My Friend and Adversary, which came out in early 2025. The discussion covers Kerzner's visionary approach to building resorts, the evolution of the gambling landscape in South Africa, and the cultural and social changes during that era.Venison reflects on the challenges and successes of creating Sun City, the marketing strategies employed, and the impact of Nelson Mandela on the industry. The conversation concludes with insights into Venison's excellent memoir about Kerzner and the book's reception, and possibly the greatest tax wheeze we have ever heard of [19:01 – 1:18:43]. Choice quote: "We were agents of change."Peter Venison on LinkedIn: https://www.linkedin.com/in/peter-venison-b4849630/As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Mad Max: Fury Road, to our Mad Max: Beyond Thunderdome. In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so damn good, they're gaining tier-1 operators all the time. If I had to fight to the death in a weird, muddy amphitheatre in a dystopian future, I'd want these guys with me.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that are like the sacred gasoline – of DATA!!! Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January '26 in Barcelona) and iGB Live! in London. Yeah, the show where there is that guy shooting all fire out the end of his guitar which he's playing on the roof of a truck. We love you guys infinity plus one. The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn:

    RTFM 232: Huw Thomas talks addiction and much more

    Play Episode Listen Later Oct 30, 2025 74:32


    First up, we're joined by stand-in interim temporary agency co-host Melanie Ellis of Northridge Law fame, and we talk a bit about things in the UK. Mel luckily brings her brand of common sense to the table, which is definitely an area Jon is lacking [0:00 – 29:24]. We get into the social impact of tax hikes for the UK industry, among many other things – including the revelation that Melanie is no longer baking pastries. I KNOW RIGHT.Then we're joined by the genuinely excellent Huw Thomas of Recovery in Gaming. Jon revels in the chance to speak to a fellow addict and they get into what a good support network means for people, and how Huw's growing organisation can support people in the industry at events, conferences and the like. Huw also points out that with a bit of funding, they can help a lot more people… Huw is, as ever, candid and frank in conversation [29:25 – 1:13:47]. It's all well worth a listen.Huw Thomas on LinkedIn: https://www.linkedin.com/in/huwowenthomas/As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Mad Max: Fury Road, to our Mad Max: Beyond Thunderdome. In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so damn good, they're gaining tier-1 operators all the time. If I had to fight to the death in a weird, muddy amphitheatre in a dystopian future, I'd want these guys with me.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that are like the sacred gasoline – of DATA!!! Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January '26 in Barcelona) and iGB Live! in London. Yeah, the show where there is that guy shooting all fire out the end of his guitar which he's playing on the roof of a truck. We love you guys infinity plus one. The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn:

    RTFM 231: The Truth Detective: Alex O'Brien on the lessons we can learn from poker

    Play Episode Listen Later Oct 23, 2025 99:17


    It's an epic episode this week, with one extra-long intro and a really special main guest. Oooh, maybe we could call it an epicsode! The brilliant Scott Longley steps in for Fintan in the intro, and it developed into quite a long chat about the state of things in the UK at the moment. We got right into the implications of taxation, the rise of the black market, and the historical context of gambling regulation. We delve into the importance of betting shops to local communities and the relationship between the racing industry and betting operators, then the challenges faced by regulators and the potential consequences of government actions on the gambling landscape. We go far and wide in this one [0:00 – 49:39]. Then we meet our special guest, the first of our author guests with a book submitted for the inaugural Gambling Book Awards. Meet Alex O'Brien, science writer and passionate poker player. Alex's book The Truth Detective: Lessons from Poker on Risk, Reward and Imperfect Information is available from all good bookshops right now and it's well worth a read.In this episode, Alex discusses the importance of critical thinking, the overlap between science writing and poker, and the role of women in the poker industry. Alex shares insights on parenting, teaching children critical thinking through poker, and the evolution of women's poker tournaments. The conversation also touches on misinformation, perfectionism, and the future of poker and parenting [49:40 – 1:38:32].Choice quotes:“Hey, it's Enrico Palazzo!”"Practice makes progress, not perfect.""Poker is a game of understanding others."Alex O'Brien on LinkedIn: https://www.linkedin.com/in/alex-o-brien-8876686/As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Mad Max: Fury Road, to our Mad Max: Beyond Thunderdome. In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so damn good, they're gaining tier-1 operators all the time. If I had to fight to the death in a weird, muddy amphitheatre in a dystopian future, I'd want these guys with me.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that are like the sacred gasoline – of DATA!!! Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January '26 in Barcelona) and iGB Live! in London. Yeah, the show where there is that guy shooting all fire out the end of his guitar which he's playing on the roof of a truck. We love you guys infinity plus one. The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify:

    TGF RTFM 230: Is Vegas REALLY dead? With Howard Stutz

    Play Episode Listen Later Oct 16, 2025 80:23


    First up, Fintan and Jon reveal their new thing, the Gambling Industry Journalist of the Year award that will also make its debut at ICE, and this bad boy comes with a stonking cash prize of £4000 for the winner [0:00 – 26:45]. Yeah, I know right? Jon's a shoo-in. Or deserves a shoeing, one or the other.Then the chaps are joined by Howard Stutz, senior reporter (and utter legend) from The Nevada Independent, to discuss the current state of Las Vegas, including the controversial narrative that 'Vegas is dead.' With an 8% drop in visitation in July, international numbers crashing, and people generally having a good old moan about the cost of things, they explore room rates, visitor trends, the impact of resort fees, and the entertainment landscape, including the Sphere. The conversation also touches on international visitor trends, the future of conventions and sports events, and the dynamics between local casinos and the Strip. Finally, they discuss the A's move to Las Vegas and the implications for the city's future [26:46 – 1:19:37].Howard Stutz on LinkedIn: https://www.linkedin.com/in/howard-stutz-b3b0219/As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Godfather II, to our Godfather III. In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so damn good, they're gaining tier-1 operators all the time. The proof really is in the horse's head, and EveryMatrix will make you an offer you won't want to refuse. Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that bring people to abandoned level crossings for an ambush – of DATA!!! Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January '26 in Barcelona) and iGB Live! in London. We love you guys infinity plus one. The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn:

    RTFM 229: The Future of Gambling: AI and Live Dealers, with Ady Totah

    Play Episode Listen Later Oct 9, 2025 72:59


    It's another BIG NEWS episode!!!! We kick off the latest episode with Fintan and Jon discussing all manner of waffle, including the upcoming Gambling Book Awards, sponsorship opportunities at ICE, and the importance of celebrating journalistic excellence in the gambling industry. Additionally, we also announce a new podcast focused on addiction, exploring various aspects of the topic beyond just gambling addiction. It's called Addiction: An Hour With Auer, is co-hosted by Dr Michael Auer, and will be appearing very soon [0:00 – 25:22].Then guest Ady Totah joins us to discuss what's going on in the world of live dealers in iGaming, and the dichotomy we are seeing with some land-based gambling veering away from live dealers. We explore the implications of AI in various sectors (including medicine) and discuss the potential impact on employment and the future of capitalism. The conversation also delves into the importance of human interaction in gambling, the challenges of game aggregation, and the need for personalization in online gambling experiences. Ady shares insights on how Lucky Streak is adapting to these changes and the opportunities that lie ahead [25:23 – 1:12:14].Choice quotes:"Sponsorships are available.""We're launching a new podcast.""AI is the cryptocurrency of 2025.""We are in a race to the bottom.""Live dealer allows you to feel not-alone."Ady Totah on LinkedIn: https://www.linkedin.com/in/ady-t-7b55983b/As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Godfather II, to our Godfather III. In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so damn good, they're gaining tier-1 operators all the time. The proof really is in the horse's head, and EveryMatrix will make you an offer you won't want to refuse.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that bring people to abandoned level crossings for an ambush – of DATA!!! Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January '26 in Barcelona) and iGB Live! in London. We love you guys BIGGER THAN THE SKY. The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon...

    RTFM 228: Understanding Sweepstakes with Jeff Laniado

    Play Episode Listen Later Oct 2, 2025 61:23


    First up, Jon and Fintan share some exciting news with listeners about how sexy the website just got – check it out at www.thegamblingfiles.com. [0:00 – 11:25]Then we welcome Jeff Laniado, Director of Sales at Optimove, discusses the evolving landscape of the online gaming industry, particularly focusing on sweepstakes casinos. He highlights the importance of player retention, the critical first 48 hours of player engagement, and the role of CRM in enhancing player experiences. We get into the challenges faced by operators in a competitive market and the need for personalized engagement strategies to retain players. Jeff shares insights on the distinct player types within the gaming ecosystem and the significance of understanding these differences for effective marketing strategies. It's very good, we promise [11:26 – 1:00:38].Sign up for Optimove's awesome egg-related breakfast here: https://forms.cloud.microsoft/Pages/ResponsePage.aspx?id=DVoQZSrtVEeKfSSYgnrG7_GV1ngBAmZBpK5N-V9i3ERUOVg4NzhWR1UzQkxGSjdXUllWWEJNQjE0NC4uChoice quotes: "Player attention is fragile.""CRM fundamentals do matter.""I love working at OptiMove." Jeff Laniado on LinkedIn: https://www.linkedin.com/in/jeff-laniado-911b6052/As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Breakin' to our Breakdance 2: Electric Boogaloo. In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so damn good, they're gaining tier-1 operators all the time. The proof really is in the swan dive, and EveryMatrix is like watching a ballet dancer… Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that bring people sunshine… Well, I say sunshine. I may mean rain, but it's all weather, am I right? Oh, and tell them you came via us and you get your first month free! Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January '26 in Barcelona) and iGB Live! in London. We love you guys BIGGER THAN THE SKY. The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn:

    The Gambling Files RTFM 227: The Intersection of AI and Gambling

    Play Episode Listen Later Sep 25, 2025 86:55


    We kick off in the usual fashion, with some blather from Fintan and Jon, and a little about the GC's recent report on why people go to offshore operators [0:00 – 17:01].Then Jon has the pleasure of meeting Nasim Binesh, an Assistant Professor at the University of Florida, who discusses the transformative impact of AI on the gambling industry, highlighting the ethicalrisks involved. We get into the importance of transparency, fairness, and accountability in AI applications, as well as the need for comprehensive regulations. Binesh shares insights from her research on identifying risks in AI and gambling, the role of AI in early intervention systems for problem gambling, and the broader implications of AI on society and human interaction. The conversation concludes with a focus on the future of AI in gambling and the importance of responsible technology use [17:02 – 1:26:09]. It's very grown-up. Choice quotes: "Transparency and fairness are crucial.""Human-AI collaboration is essential.""AI can enhance customer experience."Nasim Binesh on LinkedIn: https://www.linkedin.com/in/nasimbinesh/As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Breakin' to our Breakdance 2: Electric Boogaloo. In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so damn good, they're gaining tier-1 operators all the time. The proof really is in the swan dive, and EveryMatrix is like watching a ballet dancer…Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that bring people sunshine… Well, I say sunshine. I may mean rain, but it's all weather, am I right? Oh, and tell them you came via us and you get your first month free!Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January '26 in Barcelona) and iGB Live! in London. We love you guys BIGGER THAN THE SKY. The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn:

    RTFM 226: Harry Milas on the magic of game protection

    Play Episode Listen Later Sep 18, 2025 50:10


    Jon kicks off with another menage-a-un, but… is that Fintan?... No, it's not, it's a craptacular ‘impersonation' [0:00 – 4:39].Then we meet Harry Milas, a magician and sleight of hand artist, who shares his unique journey from game protection to performance art. He discusses his early fascination with magic, the transition from cheating in games to creating a theatrical experience, and the cultural differences in gambling and magic across various regions. The discussion also touches on the evolution of gambling in America, the social dynamics of poker, and the importance of audience engagement in his performances [4:40 – 49:25].Harry's show can currently be seen in London at Soho Place until October 11th 2025 – if you're in the area, check it out. You might want to book though, it's a close-up show and tickets are extremely limited. Harry Milas Magic on LinkedIn: https://www.linkedin.com/company/harry-milas-magic/about/ As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Breakin' to our Breakdance 2: Electric Boogaloo. In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so damn good, they're gaining tier-1 operators all the time. The proof really is in the swan dive, and EveryMatrix is like watching a ballet dancer…Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that bring people sunshine… Well, I say sunshine. I may mean rain, but it's all weather, am I right? Oh, and tell them you came via us and you get your first month free! Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January '26 in Barcelona) and iGB Live! in London. We love you guys BIGGER THAN THE SKY. The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn:

    RTFM 225: Jay Sayta with an update on India

    Play Episode Listen Later Sep 11, 2025 39:44


    First off, we have Jon trying to pull off an intro on his own, or as he describes it (and I think possibly feminises himself in French, because he says une. That's how that works, isn't it?), a menage a un. But it's 2025 and we're embracing all kinds of fluidity here on The Gambling Files, because we love absolutely everyone [0:00 – 4:08].Then we welcome back Jay Sayta, a top gambling and gaming lawyer from India with his keen eye trained on the absolute upheaval of recent weeks. Jay estimates (though not on the recording) that over 200,000 jobs have already been lost in India thanks to the very recent announcements by parliament. Absolute madness. Our conversation explores the rapid legislative changes in India regarding online gaming, highlighting the speed and secrecy of the government's actions, and we discuss the implications for the gaming industry, including the prohibition of online money games, the potential rise of offshore and crypto gambling, and the challenges of enforcing new laws. The taxation on gaming activities is also addressed, raising concerns about the viability of the market. The discussion concludes with reflections on the uncertain future of online gaming in India and ongoing legal challenges.Choice quote: "The law is unconstitutional."Jay Sayta on LinkedIn: https://www.linkedin.com/in/jay-sayta-95477529/As ever, we thank all of our sponsors for their vibrant and excellent support. Rhythm may be a dancer, but our sponsors are the funky funky beat. In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so damn good, they're gaining tier-1 operators all the time. The proof really is in the pudding, and OddsMatrix is so, so sweet…Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that bring people sunshine… Well, I say sunshine. I may mean rain, but it's all weather, am I right? Oh, and tell them you came via us and you get your first month free!Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January '26 in Barcelona) and iGB Live! in London. We love you guys BIGGER THAN THE SKY. The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn:

    TGF RTFM 224: The upcoming NFL season with Optimove

    Play Episode Listen Later Sep 3, 2025 59:55


    We kick off – see what I did there? – the new episode by greeting the return of our hero, Fintan Costello, to these shores. Some say his return is what inspired Christopher Nolan to make his new epic ‘The Odyssey' because he's a fan; I can't speak for that nice Mr Nolan but let's just say it's possible. We discuss the newly-announced Gambling Book Awards (www.gamblingbookawards.com), talk a bit about sponsors, and many other things [0:00 – 13:25].Then we meet guest Sam Zerfoss, VP of Customer Success for the Americas, at Optimove. His appearance is in no way connected to that company's financial support as our corporate overlords, by the way.Anyway, we talk about the upcoming NFL season and its significance for sportsbooks and operators in the US and elsewhere. We get in to market trends, the evolution of bonuses and promotions, and the importance of personalisation in engaging customers. We explore the role of data in sports betting, the challenges of retaining fickle fans, and the cultural impact of sports and betting in the U.S. The episode concludes with insights into the future of sports betting and upcoming events in the industry [13:26 – 59:10].Choice quotes: "This is the most tingly moment.""It's a big week.""Personalization never hurts."Sam Zerfoss on LinkedIn: https://www.linkedin.com/in/sam-zerfoss/As ever, we thank all of our sponsors for their vibrant and excellent support. Rhythm may be a dancer, but our sponsors are the funky funky beat. In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so damn good, they're gaining tier-1 operators all the time. The proof really is in the pudding, and OddsMatrix is so, so sweet…Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that bring people sunshine… Well, I say sunshine. I may mean rain, but it's all weather, am I right? Oh, and tell them you came via us and you get your first month free!Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January '26 in Barcelona) and iGB Live! in London. We love you guys BIGGER THAN THE SKY. The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn:

    RTFM 223: The Future of Table Games: Automation vs. Tradition

    Play Episode Listen Later Aug 28, 2025 98:18


    This episode, we kick off with a chat between Jon and interim stand-in co-host Melanie Ellis, who claims she is neither a doctor nor a professor. Who knew??? We get into personal experiences with mental health, the implications of blind boxes and loot boxes in retail, and the importance of live dealers in casinos. The conversation also touches on the role of casinos in local communities and the evolving nature of player engagement in the gambling industry [0:00 – 30:50].Then we meet superstar returning guest Richard Marcus, who could also be a professor. It's hard to say for certain, but he has a certain professorial elegance about him. We discuss the future of table games in casinos, particularly in light of the recent trend towards automation. Richard shares his concerns about the loss of human interaction and the potential negative impact on the casino experience, and we touch on the economic implications of automated games, the role of dealers in player protection, and the broader social consequences of reducing skilled jobs in the industry. Marcus emphasizes the need to preserve traditional table games while adapting to technological advancements [30:51 – 1:37:32].Choice quotes: "It's not a great idea.""Humans are social animals.""Loneliness is a big deal."Richard Marcus on LinkedIn: https://www.linkedin.com/in/richardmarcusgameprotection/As ever, we thank all of our sponsors for their vibrant and excellent support. Rhythm may be a dancer, but our sponsors are the funky funky beat. In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so damn good, they're gaining tier-1 operators all the time. The proof really is in the pudding, and OddsMatrix is so, so sweet…Optimove,who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that bring people sunshine… Well, I say sunshine. I may mean rain, but it's all weather, am I right? Oh, and tell them you came via us an d you get your first month free! Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January '26 in Barcelona) and iGB Live! in London. We love you guys BIGGER THAN THE SKY. The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon...

    Deepfakes and the New Age of Fraud: Au10tix's Ofer Friedman talks, RTFM 222

    Play Episode Listen Later Aug 21, 2025 87:26


    We kick off with a chat between Jon and current interim stand-in host Melanie Ellis [0:00 – 21:08] which takes in lots of things: tax, sponsors, and the glow of a cow to name just a few.Then we meet episode guest Ofer Friedman, Chief Business Development Officer at AU10TIX. We discuss the evolving landscape of identity verification, particularly in the context of gambling and the rise of deepfakes; the challenges posed by organized fraud, the importance of regulatory compliance, and the future of digital identities. The discussion also touches on the need for better user experience in verification processes and the role of technology in combating fraud. And Ofer answers a key question for the industry, authentication and fakes: what if someone has an evil twin? [21:09 – 1:26:40]Choice quotes: "The death of trust.""It's a strategy, not a weapon.""Bovine luminescence."Ofer Friedman on LinkedIn: https://www.linkedin.com/in/ofriedman/As ever, we thank all of our sponsors for their vibrant and excellent support. In no particular order they are: the mighty OddsMatrix Sports Betting Software Solutions – the industry go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so damn good, they're gaining tier-1 operators all the time. The proof really is in the pudding, and OddsMatrix is so, so sweet… Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that bring people sunshine… Well, I say sunshine. I may mean rain, but it's all weather, am I right? Oh, and tell them you came via us and you get your first month free!Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January '26 in Barcelona) and iGB Live! in London. We love you guys BIGGER THAN THE SKY. The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries:

    AI ethics in gambling with Earle G Hall: TGF RTFM 221

    Play Episode Listen Later Aug 14, 2025 111:04


    First up this week, we have Jon and stand-in interim co-host Melanie Ellis, partner at Northridge Law discussing… well, lots of things, really. You know how it goes [0:00 – 26:03].Then we follow that with returning guest Earle G Hall, CEO at AXES.ai, to discuss the ethical use of AI within the gambling industry. We go elbow-deep into the implications of AI in the industry, particularly focusing on the ethical guidelines proposed by the IGSA. We discuss the importance of data integrity, the role of blockchain, and the challenges of implementing ethical AI practices, the current uses of AI in gambling, the balance between responsible gambling and marketing strategies, and the future of AI regulations. Speaking of AI, it tells me that: “Throughout the discussion, personal anecdotes and humour are interwoven, making for a lively and thought-provoking dialogue.” [26:04 – 1:50:18]Choice quotes: "AI without blockchain is complete chaos.""You cannot code fog." Earle G Hall on LinkedIn: https://www.linkedin.com/in/earlehall/As ever, we thank all of our sponsors for their vibrant and excellent support. In no particular order they are: the mighty OddsMatrix Sports Betting Software Solutions – the industry go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so damn good, they're gaining tier-1 operators all the time. The proof really is in the pudding, and OddsMatrix is so, so sweet…Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that bring people sunshine… Well, I say sunshine. I may mean rain, but it's all weather, am I right? Oh, and tell them you came via us and you get your first month free! Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January '26 in Barcelona) and iGB Live! in London. We love you guys BIGGER THAN THE SKY. The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn:

    TGF RTFM 220: Jonathan Aiwazian at IDPair – fixing big problems

    Play Episode Listen Later Aug 7, 2025 84:33


    Cross-operator self-exclusion for US players – it's a reality! I KNOW RIGHT.We kick off with some flim-flam or other between Jon and interim host Harry, and also mention our incredible sponsors (see below for links to their wares, and for those not in the know it's OddsMatrix, Optimove and Clarion Gaming) [0:00 – 19:19].Then we meet IDPair founder Jonathan Aiwazian to talk about cross-operator self-exclusion in the US, and all the obstacles that make things like this quite awkward. The conversation does of course head in many directions, I won't spoil the surprise here though [19:20 – 1:24:21]. Jonathan Aiwazian on LinkedIn: https://www.linkedin.com/in/aiwazian/As ever, we thank all of our sponsors for their wonderful, virile support. In no particular order they are: the mighty OddsMatrix Sports Betting Software Solutions – the industry go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so damn good, they're gaining tier-1 operators all the time. The proof really is in the pudding, and OddsMatrix is sweet.Optimove, who turn customer data into something special, with tools that make businesses work better. Optimove, your support helps us make things that take away the pain. Or create it, I forget which. Oh, and tell them you came via us and you get your first month free!Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January '26 in Barcelona) and iGB Live! in London. We love you guys bigger than the sky, all of you! The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

    Brandie E. Black: Sustainable Gaming Leader, TGF RTFM 219

    Play Episode Listen Later Jul 31, 2025 98:15


    HOLAAAAAAA and willkommen! First up there is some stuff and meandering nonsense with longtime host Jon and interim co-host Harry C Lang [0:00 – 20:53], in the midst of which Jon tells you how awesome the sponsors are (OddsMatrix, Optimove and Clarion Gaming – all absolute titans in their respective fields).Then Jon is joined by the excellent Brandie E Black, of Brand E Media fame and the recently-launched ESGiGaming.com. We discuss the evolution of content creation in the gambling industry, the impact of AI on quality, and the importance of authenticity in storytelling. Brandy shares her journey in the iGaming sector, her sustainability initiatives, and the role of ESG in shaping the future of gambling. The conversation also touches on community impact, accountability in business, and the need for human oversight in AI-generated content.Choice quotes: "AI content creation has led to a decline in quality.""Quality over quantity is essential in content creation."Brandie E Black on LinkedIn: https://www.linkedin.com/in/brandieeblack/As ever, we thank all of our sponsors for their support. In no particular order they are: the mighty OddsMatrix Sports Betting Software Solutions – the industry go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so damn good, they're gaining tier-1 operators all the time. The proof really is in the pudding, and OddsMatrix is sweet.Optimove, who turn customer data into something special, with tools that make businesses work better. Optimove, your support helps us make things that take away the pain. Or create it, I forget which. Oh, and tell them you came via us and you get your first month free!Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January '26 in Barcelona) and iGB Live! in London. We love you guys bigly, all of you! The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries:

    Payments, sweeps, and Jason Statham – a wide-ranging chat with Jonathan Michaels

    Play Episode Listen Later Jul 24, 2025 107:39


    First, ignore what Jon says. It's definitely episode 218.So we kick off with stand-in (interim?) co-host Harry Lang and here-all-too-often Jon Bruford discussing sports tourism, exercise, crime in Shropshire, and much much more [0:00 – 34.51]. Then they're joined by the excellent and super-smart Jonathan Michaels, principal and founder of Michaels Strategies, to discuss: watches, Eton vs Harrow, Michael Caine and The Rock being the same kind of actor, the merits of Jason Statham movies, Jon's awful wetsuit story, moobs and more. Oh, and in an industry sense, we also talk about sweeps casinos, taxes being capped instead of rising forever, gambling losses as a tax issues in the US, and what the industry might be able to do better regarding payments [34:52 – 1:08:54]. Then we have a commercial break and the episode resumes at [1:09:01 – 1:46:54].Jonathan Michaels on LinkedIn: https://www.linkedin.com/in/jonathan-michaels-77461013/As ever, we thank all of our sponsors for their support. In no particular order they are: the mighty OddsMatrix Sports Betting Software Solutions – the industry go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so damn good, they're gaining tier-1 operators all the time. The proof really is in the pudding, and OddsMatrix is sweet.Optimove, who turn customer data into something special, with tools that make businesses work better. Optimove,your support helps us make things that take away the pain. Or create it, I forget which. Oh, and tell them you came via us and you get your first month free!Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January '26 in Barcelona) and iGB Live! in London. We love you guys, all of you! The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our...

    Revolutionising Betting with Chaos Events: 155.io

    Play Episode Listen Later Jul 17, 2025 80:39


    Welcome to another information-packed episode of the industry's number one podcast. Of course, that depends on what metric you're using but we're definitely number one by our measurement methods. And we're not using any bots to boost traffic, so there's that.We kick off with Fintan and Jon talking smack, getting into watches and their executive status, mental health, status symbols in travel and much more. You know the drill [0:00 – 30:55].Then Jon meets guest Sam Jones, and Fintan will be kicking himself for missing this one. Sam is an entrepreneur and founder of 155.io, a company supplying ‘chaos events' as gambling opportunities. So this is real-world events like rubber duck races, stair pong, all manner of things with variable outcomes and it's proper genius. Sam gets into how they arrived at race lengths, worked the courses, all of it, and it's fascinating. As a growing industry sector, this is going places, and 155.io is going to be right at the front of the charge. Sam shares insights into the future of the gambling industry, the challenges of compliance, and the exciting new game concepts they are developing. The discussion highlights the potential for growth in alternative betting markets and the unique appeal of their offerings.Choice quote: "Simplicity is the key."Sam Jones on LinkedIn: https://www.linkedin.com/in/sam-jones-0a16533/As ever, we thank all of our sponsors for their support. In no particular order they are: the mighty OddsMatrix Sports Betting Software Solutions – the industry go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so damn good, they're gaining tier-1 operators all the time. The proof really is in the pudding, and OddsMatrix is sweet.Optimove, who turn customer data into something special, with tools that make businesses work better. Optimove, your support helps us make things that take away the pain. Or create it, I forget which. Oh, and tell them you came via us and you get your first month free!Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January '26 in Barcelona) and iGB Live! in London. We love you guys, all of you! The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn:

    The Genesis of iGaming: A Conversation with Ian Sherrington, RTFM 216

    Play Episode Listen Later Jul 10, 2025 56:21


    There's an intro, with some waffling, most likely, with Fintan and Jon. But then we get to the meat of the episode…In yet another wildly engaging conversation, gambling industry royalty Ian Sherrington shares his journey in the world of iGaming, detailing his early fascination with gambling, his programming career, and the pivotal moments that led to the establishment of the first online sportsbook. The discussion also explores the unique blend of intelligence and imagination required for innovation in technology and gambling and as ever, much more. Ian Sherrington on LinkedIn: https://www.linkedin.com/in/ian-sherrington/As ever, we thank all of our sponsors for their support. In no particular order they are: Optimove, who turn customer data into something special, with tools that make businesses work better. Optimove, your support helps us make things that take away the pain. Or create it, I forget which. Oh, and tell them you came via us and you get your first month free!Then of course there is the mighty OddsMatrix Sports Betting Software Solutions – the industry go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so damn good, they're gaining tier-1 operators all the time. The proof really is in the pudding, and OddsMatrix is sweet.Clarion Gaming are last but certainly not least, providers of the magnificent ICE expo and iGB Live! in London. We love you guys, all of you! The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

    Head of operations = not a surgeon: The Gambling Files RTFM 215

    Play Episode Listen Later Jun 30, 2025 46:35


    In this engaging conversation, Richard Logan, Head of Operations at Clarion Gaming, shares insights into the complexities of managing large-scale events like iGB LIVE! and ICE Barcelona. He discusses the challenges of moving events to new venues, the importance of attendee experience, and the role of technology in event planning. Richard emphasises the need for effective navigation and flow within event spaces, as well as the significance of feedback and continuous improvement. The conversation also touches on personal anecdotes and the lighter side of event management [05:04 - 45:50].Choice quotes:"It's all fairly idiot proof." "I'm not a Wi-Fi technician." "You need to remap everything."Richard Logan on LinkedIn: https://www.linkedin.com/in/richard-logan-21650686/As ever, we thank all of our sponsors for their support. In no particular order they are: Optimove, who turn customer data into something special, with tools that make businesses work better. Optimove, your support helps us make things that take away the pain. Or create it, I forget which. Oh, and tell them you came via us and you get your first month free! Then of course there is the mighty OddsMatrix Sports Betting Software Solutions – the industry go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so damn good, they're gaining tier-1 operators all the time. The proof really is in the pudding, and OddsMatrix is sweet.Clarion Gaming are last but certainly not least, providers of the magnificent ICE expo and iGB Live! in London. We love you guys, all of you!The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter:

    The UK needs regulatory clarity: The Gambling Files RTFM 214

    Play Episode Listen Later Jun 26, 2025 62:35


    First up, we are graced by the presence of top gambling industry executive Fintan Costello, who somehow successfully guesses the kind of watch Jon wants to buy – seriously, it's a bit freaky – and we talk about time mastery, which is better late than never [0:00 – 13:54].Then Jon is joined by Northridge Law's superstar partner Melanie Ellis, who discusses the current state of UK gambling regulations, including updates on the long-awaited white paper, the challenges surrounding affordability checks, and the implications of credit card bans. The conversation also touches on changes in casino regulations and the overall impact on the gambling industry. Melanie provides insights into the regulatory landscape and the need for clarity in the rules governing operators [13:55 – 1:01:49].Melanie Ellis on LinkedIn: https://www.linkedin.com/in/melanie-ellis/As ever, we thank all of our sponsors for their support. In no particular order they are: Optimove, who turn customer data into something special, with tools that make businesses work better. Optimove, your support helps us make things that take away the pain. Or create it, I forget which. Oh, and tell them you came via us and you get your first month free!Then of course there is the mighty OddsMatrix Sports Betting Software Solutions – the industry go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so damn good, they're gaining tier-1 operators all the time. The proof really is in the pudding, and OddsMatrix is sweet.Clarion Gaming are last but certainly not least, providers of the magnificent ICE expo and the upcoming iGB Live! in London this July. We love you guys, all of you! The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter:

    Brazil: a tough nut to crack, Alan – TGF RTFM 213

    Play Episode Listen Later Jun 19, 2025 81:41


    In this episode of the Gambling Files podcast, we kick off with hosts Jon Bruford and Fintan Costello in a lively discussion covering various topics ‘related' to the gambling industry. They explore personal anecdotes, regulatory challenges, market dynamics, and the importance of accountability within organizations. The conversation also touches on sponsorships, innovations in the market, and much more [0:00 – 37:11].Then they're joined by none other than the Ginger Prince, iGB's Kyle Goldsmith who's here to talk up his epic new report on Brazil's burgeoning gambling market (you can get free access to the report here). He explains the topsy-turvy nature of this beast, and highlights some of the issues and the progress that has been made in recent months. We talk about new regulations, the impact of advertising restrictions, and the dynamics of the illegal market, plus key findings related to KYC regulations and the public perception of gambling. The discussion also touches on the future of land-based gambling, tax structures, and the evolving preferences of Brazilian gamblers [37:12 – 1:20:55]. Choice quotes:"You're going to start.""What do regulators do all day?""It's the same shit again.""It's a bit of a weird one.""I think the general feeling is ‘happy'.""It's still 43% though. It's still big."Kyle Goldsmith on LinkedIn: https://www.linkedin.com/in/kyle-goldsmith/As ever, we thank all of our sponsors for their support. In no particular order they are: Optimove, who turn customer data into something special, with tools that make businesses work better. Optimove, your support helps us make things that take away the pain. Or create it, I forget which. Oh, and tell them you came via us and you get your first month free! Then of course there is the mighty OddsMatrix Sports Betting Software Solutions – the industry go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so damn good, they're gaining tier-1 operators all the time. The proof really is in the pudding, and OddsMatrix is sweet.Clarion Gaming are last but certainly not least, providers of the magnificent ICE expo and the upcoming iGB Live! in London this July. We love you guys, all of you! The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn:

    Voices of change in gambling recovery: The Gambling Files RTFM 212

    Play Episode Listen Later Jun 12, 2025 82:41


    Another bumper episode! So we kick off with Jon and Fintan talking about stuff and things [0:00 – 16:48], followed by the last of the interviews from Jon's recent trip to EveryMatrix towers and a chat with Friend of the Podcast Mark Schmidt [16:49 – 37:35]. And that thing about the Eye of Sauron? Obviously it's a joke…Our headline act though is (are?) Lorraine Perrons and Claire Jones, co-founders of Gambling Recovery Therapy and Gambling Recovery for All CIC. They discuss their personal journeys that led them to create a unique approach to gambling recovery, emphasising holistic healing and individualised support. We explore the challenges faced in the gambling recovery landscape, the importance of funding and accessibility, and the need for collaboration within the community to effectively support those affected by gambling addiction. Lorraine and Claire discuss the challenges and strategies in the field of gambling recovery therapy, the importance of making their voices heard, the need for better funding, and the systemic issues surrounding gambling addiction. The conversation also touches on the necessity for transparency in financial systems and the importance of education in mental health awareness [37:36 – 1:21:57]. Choice quotes: "I was married to a gambling addict""We want people to uncover who they are""How do you make your voices heard?""The messaging is fucked up.""It's the transparency that matters."Gambling Recovery Therapy on LinkedIn: https://www.linkedin.com/in/gamblingrecoverytherapy/Mark Schmidt on LinkedIn: https://www.linkedin.com/in/mark-schmidt-aa27398b/As ever, we thank all of our sponsors for their support. In no particular order they are: Optimove, who turn customer data into something special, with tools that make businesses work better. Optimove, your support helps us make things that take away the pain. Or create it, I forget which. Oh, and tell them you came via us and you get your first month free!Then of course there is the mighty OddsMatrix Sports Betting Software Solutions – the industry go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so damn good, they're gaining tier-1 operators all the time. The proof really is in the pudding, and OddsMatrix is sweet. Clarion Gaming are last but certainly not least, providers of the magnificent ICE expo and the upcoming iGB Live! in London this July. We love you guys, all of you! The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube:

    Claim The Gambling Files

    In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

    Claim Cancel