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Best podcasts about affiliatewp

Latest podcast episodes about affiliatewp

WordPress | Post Status Draft Podcast
Post Status Happiness Hour | Session Eight

WordPress | Post Status Draft Podcast

Play Episode Listen Later Sep 6, 2024 61:50


In this episode of the Post Status Happiness Hour, host Michelle Frechette interviews Alex Sandiford about his affiliate plugin, Siren Affiliates. Alex explains how the plugin simplifies the management of affiliate, loyalty, and royalty programs by centralizing various incentive structures. He discusses the development journey, challenges faced, and future plans for the plugin, including potential integrations. The conversation emphasizes the importance of building relationships with affiliates and providing them with the necessary tools and support to succeed. The episode concludes with insights into the ethical and collaborative aspects of affiliate marketing.Top Takeaways:The Power of Affiliate Relationships: Alex emphasizes that successful affiliate programs are built on strong partnerships and personalized support. Providing affiliates with both the right tools and fair compensation can lead to mutually beneficial success. It's not just about the percentage they earn, but about helping them market effectively.Siren's Pricing Structure: Alex outlines Siren's pricing tiers as very affordable, with a focus on bringing in early adopters. The initial pricing is $59 for the first year, renewing at $79. This pricing will likely increase as the plugin stabilizes and grows.Challenges in Affiliate Marketing Perception: Alex is focused on shifting the negative stigma around affiliate marketing by showing that it can be honest, impactful, and built on genuine partnerships. He contrasts the negative view of affiliates with the popular trend of influencer marketing, highlighting their similarities.Platform Migration and Customization: Siren offers platform migration support for users switching from other affiliate plugins like Affiliate WP. This feature has proven popular, and Alex plans to streamline the migration process to make it more efficient, showing a focus on enhancing user experience and meeting customer needs.Future Development Plans: While Siren does not yet have built-in tools for providing affiliates with marketing resources like images and copy, this is on Alex's roadmap. He recognizes the importance of giving affiliates the resources they need to succeed, although existing tools like Google Drive and the block editor can partially solve this for now.Mentioned In The Show:LifterLMSUdemyPayPalStripeKadenceAffiliate WPWooCommerceEasy Digital DownloadsLearnDashNorth CommercePersonalized WPRestrict Content ProGoogle DrivePartnerShip PodcastWP WorldMarcus BurnetteWordCampUS

Diario di Due Imprenditori Digitali
106 - Lezioni imparate affrontando i macigni

Diario di Due Imprenditori Digitali

Play Episode Listen Later Jun 24, 2022 46:43


In questa puntata:✅ Holding e pianificazione fiscale✅ Lanci fatti bene e male✅ Lezioni imparate affrontando macigni✅ Gestione crediti con AffiliateWP

WPBeginner Podcast
7 Simple Content Ideas That will Grow Your Website Faster

WPBeginner Podcast

Play Episode Listen Later Apr 27, 2022 26:46


Do you struggle to come up with great blog post ideas? Coming up with great blog post ideas can be frustrating. Today we're talking with Kelsey Jones we'll be talking about Simple Content Ideas That will Grow Your Website Faster - something she has a lot of experience with. She is the Senior Director of Content at Awesome Motive. She has managed the editorial process and SEO projects for several top websites including AIOSEO, AffiliateWP, and several of our other products. We'll also share with you 3 strategies you can use that don't require creating new content.Resources:

LMScast with Chris Badgett
How WordPress Pro Alex Standiford Runs an Agency, Teaches Plugin Development, and Homesteads Debt Free From His RV

LMScast with Chris Badgett

Play Episode Listen Later Feb 21, 2022 47:44


Learn how WordPress pro Alex Standiford runs an agency, teaches plugin development, and homesteads debt free from his RV in this episode of the LMScast podcast hosted by Chris Badgett from LifterLMS. Alex is coming to us from his new homestead in New Mexico. He’s the creator of a WordPress plugin development course at wpdev.academy. Alex has been around the WordPress community for a long time, and he's also an expert at AffiliateWP.  Alex currently lives in his camper off grid, and he runs off of about 250 Watts of solar power. So it’s not enough to do much more … How WordPress Pro Alex Standiford Runs an Agency, Teaches Plugin Development, and Homesteads Debt Free From His RV Read More » The post How WordPress Pro Alex Standiford Runs an Agency, Teaches Plugin Development, and Homesteads Debt Free From His RV appeared first on LMScast - LifterLMS Podcast.

WP Builds
This Week in WordPress #186

WP Builds

Play Episode Listen Later Nov 23, 2021 87:31


This week's WordPress news for the week commencing Monday 15th November 2021

Matt Report - A WordPress podcast for digital business owners
Pippin Williamson on selling his plugins to Awesome Motive

Matt Report - A WordPress podcast for digital business owners

Play Episode Listen Later Sep 22, 2021 37:44


Today's a bittersweet moment in WordPress business land with the announcement of Awesome Motive acquiring Sandhills Development suite of plugins including Easy Digital Downloads, AffiliateWP, and more. I'm honored to call Pippin my friend who has helped me “grow up” in the WordPress community. I'm happy for him, and sad that he's retiring from the WordPress world…for now. I had a chance to sit down with him earlier this morning to hash out all the feels around this news. I hope you enjoy the episode, please share it with others! Episode Transcript [00:00:00] Hey,[00:00:01] Matt: everybody. Welcome back to a special episode of the Matt report, breaking news almost. And not this one's not erring on the WP minute, but we broke a lot of news on the WP men. They go to the WP minute.com. If you want your weekly dose of five minute WordPress news delivered in your inbox every week, uh, this episode is sponsored by easy support videos, easy support videos, support your WordPress users right inside the WordPress admin.[00:00:23] Using videos. Check out easy support. Dot com why am I doing this in line with the episode? Because we have a special guest today, Pippin, Williamson, Pippin. Welcome to the program. Thank you, Matt.[00:00:35] Pippin: It's great to be back.[00:00:37] Matt: I woke up writing my weekly script for the WP minute and I was getting all of the acquisition news in there.[00:00:43] I was getting all of the liquid web and learn dash and what WooCommerce was up to and I was ready to send it to my executive producer and I looked on Twitter one last time. And there you were saying that Sandhills was acquired. My awesome[00:00:59] Pippin: motive. Sorry to screw up your, uh, your scheduling plan.[00:01:04] Matt: I had a donut in my mouth and I'm trying to type in like, oh my God, what's happening.[00:01:08] I was real newsroom, uh, breaking moments here. First of all. Congratulations. Thank you. Um, at the top of this episode, what I want people to do is an, a link this in the show notes is please. For the love of all that is holy. If there's anything you do with what I say here at the med report, read the blog post on Sandhills dev.com that Pippin wrote about the breakdown, phenomenal piece, one of your best, the best that you have written, uh, you know, uh, to, to bookend this, this, this book, this chapter of your life.[00:01:49] Uh, you know, it's, it's, it's actually an emotional thing for me. I don't have a question straight away. It's an emotional thing for me. I feel like I've been part of this journey with you. Have you felt that same vibe from others in the WordPress?[00:02:02] Pippin: You know this entire morning, um, when we publish the, the announcement that all of the WordPress products were joining automotive and that after a transition period that I'm retiring from WordPress, um, and moving onto some other things, uh, it has been pretty much a constant stream of messages from.[00:02:25] Friends colleagues, people that we've met once or twice at word camps and, and so many friends. And, um, from over the years, just, you know, saying hi, saying congrats, mentioning, you know, something about, you know, what we did together. You know, there's so much. People that we have worked with over the years and that I've had the amazing opportunity to get to know.[00:02:51] Um, so yeah, it was it's, it's been a pretty wild ride and a journey and hearing how many different people, um, have been impacted by the work that we've done over the last 10 years is an amazing way to, um, you know, maybe conclude this part of it.[00:03:14] Matt: They're in my, in the WP minute, uh, script that I wrote today, I said that you are your Sandhills and you specifically are either one of the most respected.[00:03:30] Product companies in the WordPress space, if not the most respected, uh, WordPress plugin company in the space. There's yeah. There's such a deep connection that I think a lot of people share this. It's what makes WordPress special, I guess, is because we all get, so the reason why we're all so emotional about it, or at least I know I am is because we all get so connected with one another.[00:03:51] We want to see each other when we want to see the software do well. I'm retiring from work. I was, I just ran to grab a coffee before we hit record. And I was thinking about some of the questions that I was going to ask you. This is probably a pretty blunt question to ask, but there's the side balconies of the world.[00:04:13] And then there's you and me, right? How do you frame yourself to be able to say, okay, I'm retiring with WordPress from WordPress. I don't even think the word retire is. In vocabulary. What do you think makes the entrepreneur your yourself as an entrepreneur versus SIADH maybe so different and has that played a role into making this decision?[00:04:40] In other words, we're world domination,[00:04:43] Pippin: really? So it absolutely played a role. You know, one of the, one of the most challenging parts of, of this type of transition is we have this, this huge history of, of, of customers, of our team, of our products that, you know, those don't just turn off those don't just suddenly go away because I'm moving on to other things.[00:05:11] What we have to try really, really hard to do. I spent an enormous amount of time on over this last summer is finding the best avenue for those to carry on for the products to carry on for the customers to continue to be supported better than we were ever able to do. And, you know, finding the right fit that ensures that that will happen.[00:05:34] Truthfully requires someone like CYA, you know, SIADH is extremely laser-focus. And driven for his mission of helping small businesses. And he, his, you know, the first thing when, when he, and I started talking about this in depth over the summer, one of the first things that I, I asked him is, you know, what are you, what are you going to do?[00:05:58] And what is the time, um, you know, do you plan to continue working on these and building these for years to come quick answer was, yeah, for at least this next 60 years, uh,[00:06:12] You know, that is something that is a huge amount of reassurance for someone in my position that is, you know, knows that it's time to move on to something else, but also, you know, agonizes over the details of how do we ensure that the customers and the team and the products are taken care of and, you know, knowing that he is committed to the long-term future, um, is extremely important to me.[00:06:36] Um, You know, I, I recognize a couple of years ago that while I have had an amazing time and I absolutely loved the last decade, I'm not ready to keep doing it for another decade, you know, I need to do something else. Um, so[00:06:56] Matt: yeah. I mean, it takes a lot of courage to admit that you've always been one, that's been transparent with your posts and, you know, income reports and all this stuff with, with the product and the services side of the product services side of things.[00:07:08] Uh, but to sort of put your entrepreneurship. Scars, you know, in front of everyone. Right? Cause I know what it's like to run a business at a very much smaller scale than obviously you, you and I had spent some time in a mastermind years ago where we were just banging heads with things that were just so uninteresting, probably to both of us, like talking about taxes and like when VAT came out and you're like, good, I don't want any of this.[00:07:36] I didn't choose to be the janitor and the tax guy doing this stuff. It's not fun. I just want to code and. You stumbled onto the success that you had, and it is, it's a totally different weight. And I think a lot of people are jaded in this space. Sometimes myself included saying he's got everything he wants and needs right in front of him with this busy.[00:08:00] But sometimes it's not what you want. And, and what you wrote in this piece. Uh, again, please read this people about family, your father, your grandfather has a deep connection to me because I started a business with my father. He started a business with his father and it's this lineage that has, you know, gone on.[00:08:20] So, I mean, it really hits home with me. But I think a lot of people just want you to keep going. And sometimes it's, it's not what you, what you want. And, uh, again, no real question here just like applauding you to,[00:08:32] Pippin: you know, the thing that I think so often people don't realize or think about enough until they find themselves in that position.[00:08:40] Is any, anybody who is, is heading a team or a company. When they no longer have the passion for it or the drive, or maybe not that their passion for it has gone away, but maybe passion for something else has eclipsed. It is the longer that they stay in that seat, the more disservice they are going to do to their customers and their team and all of the people that they work with in some capacity or other, you know, anybody who leads a ship needs to be the best of themselves.[00:09:16] As much of a time as they possibly can. Um, because that's the only way that you can do your absolute best to take care of, of your team, of your customers and of your business. And when you are no longer your best in that seat, the best thing you can probably do, if you can, if you know that that is a permanent thing and not just a transitory.[00:09:40] It's put someone else in that seat. Uh, it's hard to do, and it's really, probably even harder to admit to yourself when you reach that point. But if you don't, you know, that that's what causes amazing things to decline over time. That's what causes businesses to slowly fail and, and start to suffer is when, you know, obviously there's other factors too, then, you know, there's other things that can cause somebody to go downhill.[00:10:03] But when, when the captain of the ship is, is no longer. Wanting to be there, no matter what their level of dedication, you know, it hasn't been.[00:10:12] Matt: Yeah. How does that unfold internally at, or how did it unfold internally at Sandhills? Like when you got the gut feeling, did you gut check and, uh, you know, talk to the, the, the top brass at, I dunno, what, what you, what you title them, but do you talk to the top brass and say, I got this feeling.[00:10:31] What do you all think before. Dispersed[00:10:33] Pippin: everywhere for this one. It, um, it unfolded in a couple of ways. So first, uh, you know, a much longer string of events is I'll say that it first started to happen years ago for me, which was basically the day that I, you know, one day I recognized I had hired myself out of it.[00:10:54] 'cause I had, you know, we had, we had grown the team. We had hired, we had grown the dev development team, the support team, the marketing team, even the leadership team. And I re realized that like, I don't, everything that I did, everything that I used to do that I was passionate about is now somebody else's responsibility.[00:11:13] So that happened years ago. Uh, and that was probably one of the first periods where I started to like really recognize that, you know, I don't know that being a CEO is. What I desire to be in the long-term future. I just want to write code again. I spent the next few years trying to get back into code and it, it never happened for one reason or another.[00:11:36] There's lots of reasons. Um, you know, here, here and there, I would, I would dive back in and have a little bit of, of success building something for fun. Um, but like on a day-to-day basis, I never returned to being in the. And it, and that was where my, my true passion was. I loved writing code. I loved the, you know, just cranking something out and, you know, more or less building something from nothing.[00:11:58] It was so fun and magical. So that when realizing that that had happened, that, that transition where I was no longer doing that. Is the first step to what got us to today. And that was years ago, much more recently. Um, basically, uh, when my, my dad's health issues that I mentioned in the blog post popped up, that was when I, I think I really got serious with myself to admit that it was probably time.[00:12:31] Um, at that time I wrote out a message to my partners, um, and. Basically told them. I wrote, I wrote up this very, actually a very short message and it was just titled the exit is near and FYI. Here's basically the way that I'm feeling now. And I think I'm going to start having conversations. And, and that was, it was very, it was very brief, but then we, you know, we followed up and had a lot of in depth conversations as, as a partners group for the next several months.[00:13:05] And then, you know, I kept wavering. I kept going back and forth and, you know, deciding to, to sell something you've spent 10 years building isn't some, like, at least I don't maybe, maybe some people, it happens this way, but for me it was not like a light bulb moment. It was not this, you know, one day I just know, you know, okay, that's fine.[00:13:27] Let's do it. No, it wasn't that at all. It was, you know, it's this, this inkling, this feeling, this, this like weight in your stomach that says. I think it's time, but I'm a F I'm truthfully terrified of that commitment of that, you know, actually making that choice. So over, over a couple of months, you know, trying to figure out if that was the right move or not, I finally decided, you know what, I'm going to take a sabbatical.[00:13:54] I'm going to take three months off the entire store. I'm going to close slack, I'm going to close base camp. I'm going to close emails, disabled, all notifications. I'm going blackout mode for the next three months and see what happens that the, you know, our, our team was set up and so effective that, you know, I was able to do that.[00:14:17] Um, I was not necessary for the day-to-day operations. And so I knew one of two things was going to happen. Through that sabbatical either. I'm going to go out, get refreshed and decide, you know what? I love this. I want to keep going. Um, I'm back, I'm 100% committed and let's put the pedal to the let's hit the gas, or I'm going to know for sure that this is the right move.[00:14:44] Um, and obviously with today's new news that we announced, um, we know how that ended. I knew that it was the right move after I'd spent several months away from it. And you know, it just helped me realize that I'm ready for this.[00:14:59] Matt: Yeah. I mean, and again, I've known you for awhile. A lot of people have known you for awhile, but if you haven't known PIP in, um, You know, just all like the moments at word camps, replaying in my head with like sitting with you and you sitting with your team and just like whatever diving into code features, new product announcements.[00:15:18] How are you going to market this? How are you going to grow the team the whole, how do I get a great team chemistry? Like your. Like the painting that I have of you over your time in this space has never been like, how do I build this thing to sell it? Right. And over the years I've seen which I guess, like, I don't fault anybody anymore.[00:15:35] I used to have like really strong opinions on it, but now people want to build a business and sell it, whatever, Hey, that's just another way of going about it. Like you're building it to sell it, to acquire it. And it's all strategically done. Thumbs up, Hey, that's your way of doing it. Um, you know, and, and just seeing the way that you've done over the years, you know, knowing that this was, this wasn't the intention, although as you highlight, it was[00:15:57] Pippin: a reality that was known to have a strong likelihood of happening,[00:16:01] Matt: right?[00:16:01] Yeah. There's a, there's a point in the, um, in the blog post where you say every business owner knows or will eventually learn that there are three possible fates for their. One one day it'll be passed on to someone else perhaps whose family inheritance, uh, to it's solely or rapidly decline at some point, uh, be shut down entirely three.[00:16:22] It'll be sold to a new owner, uh, for one reason or another. I want to just shift gears a little bit in the conversation. Get a little bit more like strategic businessy, uh, on number two, uh, it'll slowly or rapidly decline at some point be shut down entirely. Um, before we got on, I was talking to somebody else.[00:16:39] Who's going to be writing up a piece on the business of WordPress space. They asked me a couple of questions about what I think about this and why acquisition is so hot right now. Um, I think that there are a lot of mature businesses like yourself, or like Sandhills, where you get to a certain point where, Hey, it's successful.[00:16:57] It's good, but you hit this plateau. And in order to get to the next step, the next stage. You have to almost build a whole other business model or hold a product whole or business. It's not just, Hey, two X, my effort now it's like 50 X my effort to get to that next point strategically that did that have a, a role in this.[00:17:20] And then we'll talk about awesome motive and how I feel like you slot into that, that suite of services. But was that a thing for you?[00:17:26] Pippin: Oh, absolutely. Um, you know, like any, any business that has been going for. Uh, while, you know, and, and at this point we were, uh, almost 10 years old. Um, the sandals development as a, as a company, as a brand is eight years old.[00:17:41] But the products, you know, it's been, I think, 10 years since we launched EDD, um, or close to it, um, you know, what, what used to work, what works when you're really, really small and you're new and you're growing. It's not the same thing that works today. You know, when, once you reset maturity point, um, it's a totally different set of challenges.[00:18:05] Um, and the consequences for getting your approaches wrong are a lot more significant. Um, you know, w at our peak, we were a team of 28 people, you know, if we, if we screw up and we do. Aim for the future properly. And we don't manage our growth and we don't recognize where our pain points are. You know, the consequences of that are a lot more significant than when, you know, it's just two or three people that are, you know, mostly just late night keyboard hacking and having a good time doing it and, you know, have a little bit of success with it.[00:18:41] Yeah. So, you know, when I said that when I, when I went on a sabbatical, I knew one of two things was going to happen. And one of those possibilities was that we were going, I was going to come back refreshed and ready to just hit the gas. We have definitely been at that stage for the last couple of years where we were trying to figure out how do we hit the gas?[00:19:02] You know, we're, we're still doing good. We're still comfortable, but the signs are there, that what we're doing. Is not going to sustain us for the next 10 years or even the next five years. There are, there are changes that we're going to have to make. Um, you know, we didn't, we ended up going through this process with automotive before we really had to dive into what those changes were going to be.[00:19:27] And so, you know, I honestly, I can't tell you what they are cause I, cause I don't. Um, but we knew that we were going to have to adapt our approaches and adapt our strategies and adjust, um, and do things in a different, in at least some form of different ways. Um, because it wasn't going to be enough to get us through the next five years.[00:19:46] Matt: I think a lot of successful. And this is, and again, these are just my opinion and obviously happy to hear yours, which just, you just hinted that really. But, you know, you get to a certain point where it's like, Like, if you looked at EDD or your suite of prod products, let's say affiliate EDD. So you have like the affiliate side of e-commerce you have e-commerce, but then it's like, okay, what does everybody want?[00:20:10] You know, with e-commerce is, I don't know, maybe like the hot thing of, uh, customizing checkouts or lead gen or all of this stuff. And it's like, man, That's like another 10 years, right. To like, think about how to build that, like the thought process on how to succeed with that. Yeah, man, it takes so much time and money, um, to really get to that.[00:20:34] So, and I[00:20:35] Pippin: thought a very careful planning. Yeah. I had[00:20:37] Matt: a lot of planning. It's. It's not like the concept of cowboy coding in the early days where it's just like, yeah, just throw another feature and see what happens when you say throw another feature. It impacts 28 employees that you're responsible for tens of thousands.[00:20:52] I'd imagine customers that you have, and it's not just as flip, flip of a switch. That is, is that easy to just change? Oh, that feature wasn't good. Let's pull it back out. Like no, maybe nobody will notice. Oh no, it doesn't work that way. Uh, it's very hard. Uh, I want to talk about finding a suitor for the company.[00:21:11] Now I know how SIADH found you because quite literally, I was at a word camp where I think SIADH was walking around, asking if anyone was for sale. This was like five, six years ago. And I think he would literally walk around, Hey, you want to sell? Hey, you want to sell? Hey, you want to sell? So I know he's got into your ear years ago.[00:21:31] I wrote a blog post back in February, 2020, where I predicted they would buy e-commerce. And I had a discussion with somebody privately that they would probably look to EDD to sell, to, to acquire. Did you look at anybody else? Did you have those conversations and what was[00:21:45] Pippin: that like? So when I first announced, uh, to my partners team, that I felt it was time for me to, to find an exit, uh, immediately after that.[00:21:58] I started reaching out and having conversations with people. Um, and I talked to quite a few. Um, I had. Uh, and I, I mentioned this a little bit in the, in the blog posts, but there were a couple, there are some requirements that I really needed to have met. Um, and so as I, as I started to reach out to, you know, people that I thought might, might be interested, I had a, I had a list of, you know, maybe 10, 10 companies or individuals that I felt.[00:22:29] Would fulfill the requirements that I needed. So number one, that, you know, obviously they had to be capable of doing it. Um, and, and both, you know, both from a finances perspective, but also from, you know, their ability to carry on what we had built. You know, I had no interest in. You know, selling, selling this to a private equity group that, or venture funded group that their goal is just to, you know, cash cow and kill and shut it down.[00:22:56] No interest whatsoever. So I had, I had a few requirements. The, I had to trust and know that their ability. Was there to carry on what we built to. They had to take all of the products. Um, I was not interested in piecemealing, the suite of products that we've built. We have a lot of overlap between our products, between the team that works on the products, um, and our customer base.[00:23:25] I did not want to, you know, send one, one, place one to another one to another, and then try to figure out, okay, what goes there? What goes there? What goes there? That just sounded like a disastrous nightmare that wasn't going to end well for anyone except maybe myself, maybe. So they had to take the whole suite of products.[00:23:43] They had to take the whole team, you know, no acquisition is perfect. No transition is perfect, but I needed them to commit, to taking the whole team, be willing to take everybody, you know, if somebody didn't want to go over, that was, that was okay. That was understandable. But they needed to have that commitment from day one.[00:24:00] If we're taking this as a complete package, um, and. You know that as we, as we had those requirements, um, it, it, we, it, it narrowed down our candidates list, if you will, um, pretty quickly, um, because for one, you know, we'd go in, we'd have a conversation and then somebody would be like, this is great. I really love this stuff.[00:24:24] But honestly, I only want to feel like it'd be cool. Thanks for your time. Maybe I'll circle back to you if you know, if something else doesn't work out and we repeated that quite a few times, uh, CYA. And I have known each other for a long time, uh, actually fun stories at site. And I have had conversations in the past, um, specifically around EDD.[00:24:45] Um, and I turned them down early on and that was several years ago. Um, so it's kinda fun to come full circle now, but with when, when I approached SIADH, um, and I, I told him very bluntly said, are you interested having a conference? If the answer is yes, here's my four main requirements. And if the answer to any one of those is no thanks.[00:25:09] Um, let's not waste each other's time and it was immediately. Yes. Um, so he, he was very, very interested and was immediately happy and will in knew that he wanted to meet all of those requirements.[00:25:22] Matt: Yeah. I mean, I could see, I could, I could definitely see like the negotiation room where like you're both in the room and then SIADH leaves and his lawyers come and you're like, Hey, we say, Hey, where are you going?[00:25:32] Like you leaving, are you staying up, stay around for this conversation. How long did that process take? Was it months Fido two months. But[00:25:39] Pippin: so, um, it, it's, it's funny the way that you characterize it, because while like, I think that's probably how a lot of people expected negotiations with sign to go.[00:25:48] Honestly, that couldn't be further from the truth. Um, it's when, when you negotiate with SIADH, when you sit down and have a conversation with him, it's a very one-on-one candid conversation. We hopped on a lot of zoom calls and we chatted face to face, and I never once negotiated with the attorneys or anything.[00:26:06] You know, it's always cited is extremely personable actually. Um, and he and I have always had a really good relationship. And so we were able to be very candid with each other and, you know, share what we, what we need. What we wanted, what our, what our desired outcomes were and what our challenges were. Um, and then, you know, when an issue was raised, um, you know, whatever it was, we addressed it and we worked through it.[00:26:30] Um, it was, uh, it was a wonderful experience. Honestly, I would, I would repeat the process with SIADH again in a heartbeat. Yeah.[00:26:40] Matt: Uh, we, uh, you know, Matt report listener, you can look forward to a, uh, interview with Saya next week. He's a little. This week. I don't know why he does things on his plate, but we are going to S we are scheduled for an interview next week.[00:26:53] So look forward to that PIP and wrapping up, wrapping up here. Um, yeah. So the hinting at the size of the deal, I won't directly ask you the questions. I mean, you are retiring. Life is probably pretty good for at least the next couple of years. Yes, no, we'll be, we'll[00:27:12] Pippin: be. Okay.[00:27:14] Matt: Uh,[00:27:14] Pippin: we are plenty to put our focus on you.[00:27:17] Matt: I like in the blog post, uh, you sort of say, uh, in the section, what's next for Pippin, uh, after finishing the transition period with automotive, I'll retire from WordPress, then put my focus into spending time with family nature conservation efforts, which I know you've been big on even years ago. I remember you talking about some of the stuff you were doing in Kansas, uh, in Sandhills brewing.[00:27:40] Listen, you, I like how you just threw that in there, kind of the Sandhills, really. But if anybody who does, like, I follow you on Instagram, right. For Sandhills brewing. And I remember it's this like, Hey guys, like on our mastermind calls, check out these bottles I made. Right. And it's just like, you know, You got like a six pack and like I made these bottles and then like our next call, you were in like your tub in the bathroom.[00:28:01] Like, look at my tub full of beer. And then it was, Hey guys. Uh, I got so many crates in my basement. Like I have to get like a rental store. And then now, like Instagram, you have people working for you. I see the, you know, the Instagram models holding the beer there's food. There's build-outs, that's like a whole, like you're not retiring from businessman.[00:28:19] You get a whole.[00:28:20] Pippin: Other big things. It's a pretty, pretty hefty operation at this point.[00:28:24] Matt: I mean, that's going to probably still take up a lot of your time, I'd imagine. And you run that with your brother.[00:28:29] Pippin: I do. Yes. Uh, my, my twin brother and one other business partner. Um, so we, we built two different locations.[00:28:36] Uh, my brother and I live about three hours apart and, uh, we, we really wanted to build this brewery together. Uh, and then we realized like, well, I'm not going to move and you're not. So obviously the next best thing is we build, do locations. Let's do it.[00:28:53] Oh, COVID tool is a interesting monkey wrench. You know, all of them. Everything about COVID aside. I will tell like the, the health and the, the stupid politics around it and all of the worries and the concerns and the financial sides I was telling you that that is one of the most interesting business challenges I have ever gone through is trying to run a hospitality business during a global pandemic.[00:29:16] I have no interest in repeating it. But it is something that I think has been a very, very valuable experience because of how many different things it taught us. You know, if you want to see a great like years from now, we're going to go back and look. At businesses that, that survived businesses, that failed businesses, that thrived and businesses that you know, everything in between.[00:29:43] And we're going to have so much valuable learning about building resiliency and flexibility, and like the ability to pivot in businesses, because that was what, you know, March, 2020 was like, that's when, when that happened. Your businesses that succeeded and made it through were those that had some level of financial resilience because do the hit the hits to the hospitality industry was brutal to had the flexibility and the willingness to change.[00:30:20] And then, and three, just the, the wherewithal to. Chug on and no pun intended, but like seriously, like that was a drag. That was probably the hardest thing that I've ever done in business was surviving COVID as a hospitality business. Um, and, uh, yeah, there's, there's gonna be so much to learn from it in the years to come, uh, as we, you know, are able to take steps further back and reflect on it.[00:30:50] Matt: Yeah, man. Uh, yeah, even, I mean, congrats on that. You know, as somebody who. Again, has been in a S has seen a small, uh, portion of your experience growing a business. When I see these things, when I see like the success of like, where you're going with that brewery, like as fast as it happened, I felt pretty fast to me.[00:31:11] I'm sure it felt, I dunno, maybe fast to you, but yeah, it depends on the day I looked at that. I was like, man. Yeah. This, dude's not long for WordPress, because like I know like, man, if I could just give up everything, I would just go cut people's grass and just be like, there's no worries about the colors I'm picking for you.[00:31:28] There's no worries about like sound audio quality. I just go cut your grass. You just tell me where to cut the grass. And like, that's what I would do for the rest of my life. If it could sustain, uh,[00:31:37] Pippin: you know, three kids you're years ago when, when my brother and I. Well, we're getting ready to commit to building this brewery.[00:31:45] Um, he, he said something to me. I think we were just sitting down late at night. One time. He was like, you know what? I realized why I liked beer and he wasn't talking about the why he likes drinking it or making it, it was why it likes the business of beer, you know, in the software world, we get this opportunity to work with and keep my, my brother runs a software company, 3d animation, right?[00:32:05] Yeah. Uh, so, you know, we get this opportunity to work with. Amazing customers and amazing people. But do you know what the truth is? Like the only time that we actually get to talk to customers, unless we, except the outreach that we do do with them is when there's a problem at the end of the day, all I am is a problem solver.[00:32:27] People bring me problems. Good, bad, enormous, small. It doesn't matter, but I just, I solve problems. You know, like if you've ever heard somebody describe themselves as, you know, like a code janitor or something like that. Like I was not for the longest time that my, my role as, uh, as the CEO of this company was basically to be a janitor, you know, because at the end of the day, everything that comes to me is typically a problem.[00:32:52] I'm kind of tired of solving problems. So the beautiful thing about. Do you know what happens? People come to celebrate. People are happy to see you. You know, when you work customer support, most of the time, people aren't happy to talk to you. People are doing so begrudgingly because there is a problem and they want, and you have the ability to fix their problem.[00:33:14] But with, with beer, people come to celebrate, they're happy to see you. They're thrilled to be in your space, you know? Yes. There's the, there's some darker sides to it. They come to more and they come when they're sad or upset. But in general, you, you are a bearer of good news and they're there because they want to be there.[00:33:33] Um, and that is a very interesting, like psychological difference in the industries. Uh, And it was so refreshing. Yeah. Yeah.[00:33:42] Matt: I can imagine. And look, if I had beer in front of me right now, I would raise a toast to you and everything early in the morning. Well, you know, it's never too early when you're selling beer.[00:33:53] Um, I'd raise a toast. To you and everything that you've done over the years, uh, you know, we hopped on this call last minute. I feel like I was rambling with some of these questions as a seasoned podcaster, but I feel like I'm just trying to hold onto the final threads of my Pippin in the WordPress world.[00:34:10] Um, like, like the Sopranos ending and just watching that last episode, like, I can't believe it's over. Uh, w will you show up at other WordPress events and do you have any final statements for the WordPress community?[00:34:22] Pippin: It's been an amazing journey. Um, you know, my, my current intentions at this point are, you know, truthfully to see what happens.[00:34:33] I don't have any short-term plans to continue working in WordPress, but I don't know what the future is going to hold. Uh, My, my goal and my hope is that sometime in the future, be it in six months in nine months, in 10 years, the itch to code again will strike and I'll build something completely for fun.[00:34:55] Uh, and it might be a WordPress. It might be something totally unrelated. Um, but if it does then, you know, I'm, I'm looking forward to that. Um, so truthfully, I, I don't know, uh, it's been work. WordPress has. Been a wonderfully weird world. And, uh, some of my best memories, the best people I've ever met are from WordPress.[00:35:20] Um, it's given me the opportunity to travel around the world and visit so many amazing places and see, and meet people from all of them. Uh, I, I realized something a few years ago. That was really pretty cool. Is that because of WordPress and because of what this. Community has made possible. I think I know somebody in probably every major city of this world, you know, I may not realize they're there, but I think it's pretty darn close because of just the connections over the last 10 years that have been made.[00:35:58] And that's amazing. And so fricking cool. Um, so you know, this might be the, you know, the end of my WordPress experience, uh, And I will miss it. I will, but I'm happy to end it on a high note where I know my team, the customers and the products are an exceptionally good hands. You know, the truthfully the future for them has, has never been brighter.[00:36:32] And, uh, I'm really looking forward to watching what they do.[00:36:36] Matt: Yeah, absolutely. Bravo to you, sir. Thanks again for everything. Uh, Twitter, I guess now is probably the best place or do you know anyone? You don't really want to talk to people anymore? Stay away from me. I'm come[00:36:46] Pippin: buy some beer, email me, uh, you know, my Twitter account is still active.[00:36:51] But, uh, I, I'm not very active on Twitter. I was very active today for the first time in months and months and months. Uh, but so contact me via email. Um, it's pippin@sandhillsdev.com. Uh, you can find me@sandozdev.com. That is that's still my place. Um, and, or you can find me at my personal website.[00:37:09] Matt: Fantastic everyone else.[00:37:10] matterport.com airport.com/subscribe. Don't forget to miss. Don't forget to miss. No, don't forget to not miss your, your weekly dose of WordPress news. over@thewpminute.com. Support the show by buying me a coffee. Buy me a coffee.com/matt report. Thanks everyone for listening. Thank you again, Pippin. And for the last time, please read the blog post, which will be, uh, linked up in the show notes.[00:37:33] Fantastic PR. To the saga that is Pippin Williamson in the WordPress world. Thanks everybody for listening. And we'll see you in the next day,[00:37:42] Pippin: everyone. And thank you. Ma'am. ★ Support this podcast ★

WordPress | Post Status Draft Podcast
Pippin Williamson on Awesome Motive Acquiring Sandhills Development

WordPress | Post Status Draft Podcast

Play Episode Listen Later Sep 22, 2021 41:20


Awesome Motive Acquires Sandhills DevelopmentPost Status CEO Cory Miller chats with Pippin Williamson, the Founder and Managing Director of Sandhills Development, about Awesome Motive's acquisition of his company. Pippin announced today that Awesome Motive has acquired his company — their whole team and plugin portfolio: Easy Digital Downloads, AffiliateWP, Sugar Calendar, WP Simple Pay, and the Payouts Service. Syed Balkhi, Founder and CEO of Awesome Motive, outlines the commercial plugins and notes the deal includes several free plugins as well. From Sandhills, Chris Klosowski, Andrew Munro, and Phil Derksen will be joining Awesome Motive as partners, and Chris will continue to lead Easy Digital Downloads. Pippin, however, intends to take a very long break from WordPress and software development.Sitting down with Cory Miller for some reflection on the past and thoughts about the future in the WordPress space, Pippin offered advice to developers and product owners today. He also identified what he sees as the biggest threat emerging for WordPress today.Key Takeaway: "The Biggest Threat We Have Today"

Matt Report - A WordPress podcast for digital business owners
Pippin Williamson on selling his plugins to Awesome Motive

Matt Report - A WordPress podcast for digital business owners

Play Episode Listen Later Sep 22, 2021 37:43


Today's a bittersweet moment in WordPress business land with the announcement of Awesome Motive acquiring Sandhills Development suite of plugins including Easy Digital Downloads, AffiliateWP, and more. I'm honored to call Pippin my friend who has helped me "grow up" in the WordPress community. I'm happy for him, and sad that he's retiring from the WordPress world...for now. I had a chance to sit down with him earlier this morning to hash out all the feels around this news. I hope you enjoy the episode, please share it with others!

selling wordpress motive plugins pippin easy digital downloads pippin williamson affiliatewp sandhills development
WPMRR WordPress Podcast
E144 - Scaling to $350,000 MRR Through Managing Expectations and Trust (Pippin Williamson, Sandhills Development)

WPMRR WordPress Podcast

Play Episode Listen Later Apr 27, 2021 51:24


In today’s episode, Joe talks to Pippin Williamson, the Managing Director at Sandhills Development, LLC - the home to several WP plugins such as AffiliateWP, Easy Digital Downloads, and WP Simple Pay. He's also the man behind Sandhills Brewing, a microbrewery that focuses on oak-aged and oak-fermented beers.    Pippin retells his day-to-day hustle in running two companies in entirely different industries, running his microbrewery and leading a team of web engineers. He also talks about success in affiliate marketing, implementing processes, and hiring skilled people that need less supervision.    Episode Resources: Sandhills Brewing Sandhills Development AffiliateWP  Payout Service Easy Digital Downloads WP Simple Pay Sugar Calendar Leave an Apple podcast review or binge-watch past episodes Send questions to yo@wpmrr.com for the next Q&A pod Visit the WPMRR website   What to Listen For: 00:00 Intro 02:40 Welcome to the pod, Pippin! 03:17 Have you heard about Sandhills Brewing? 06:09 Why build a brewing company? 11:27 Time management while running two companies 18:14 Role change and working as a CEO 23:00 Delegating jobs and handing off tasks 27:32 The importance of implementing processes 31:20 Latest developments at Sandhills 34:07 Any new big features for affiliate marketers? 35:37 How does the Payouts Service work? 40:37 Ensuring that you’ll have a successful affiliate program 44:25 The billing structure has to make sense for the customers 47:50 Find Pippin online!

Negocios & WordPress
142. Contenido restringido en WordPress

Negocios & WordPress

Play Episode Listen Later Mar 12, 2021 45:46


✏️ Deja tu comentario En el episodio de hoy os traemos algunas novedades de WordPress pero sobretodo enfocaremos nuestro tema central en proyectos que requieran restringir el contenido de alguna u otra forma. https://www.youtube.com/watch?v=9hNrbCLgS6E&t=1s Novedades Malas noticias para los poseedores de un hosting en OVH. Arden los servidores del mayor centro de datos de la empresa OVH, aunque nosotros nos hemos librado... Vemos a un Elías con bastante hype por las mejoras en SiteGround y no es para menos ya que prometen mucha más velocidad y mejor optimización de los contenidos, además de un nuevo panel. Toda la información en el siguiente enlace: https://eliasgomez.pro/articulos/velocidad-siteground/ Ya habíamos comentado por aquí las novedades de WordPress 5.7 pero como ya ha salido oficialmente, os dejamos un enlace al artículo publicado por Fernando Tellado. https://es.wordpress.org/2021/03/10/wordpress-5-7-esperanza/ Otra cosa que le encanta a Elías es Easy Digital Downloads, plugin que mencionaremos también más adelante en el tema central. Pero ahora nos centramos en las novedades de la versión 2.10 que entre otras cosas, ahora incluye la pasarela de pago Stripe. Como cada semana, comentaremos los tutoriales y novedades de Yannick en La Máquina del Branding. Esta semana, conexiones con REST API y Jet Engine, AffiliateWP y elementos responsive de los listing items. https://lamaquinadelbranding.com/capturando-datos-de-un-cct-externo-con-jet-engine-y-rest-api/ https://lamaquinadelbranding.com/affiliatewp-introduccion-y-ajustes-basicos/ https://lamaquinadelbranding.com/listing-grid-de-habitaciones-responsive-listing-item/ Además, anunciamos el primer directo de Yannick en La Máquina del Branding (sobre el DevTools KIT de Crocoblock) y os invitamos a una meetup que dará lugar el 25 de marzo, sobre Jet Engine, que por supuesto presentará Yannick. https://www.youtube.com/watch?v=ISOCrfRB2iw Contenido restringido en WordPress Como siempre, os dejamos aquí el guion del del tema central. Pequeña introducción acerca de los permisos y roles en WordPress.Caso 1 - Protegido con contraseña.Podemos hacerlo de forma nativa en WordPress, aunque para personalizar la apariencia tendremos que incluir un poco de CSS ya que por defecto lo dejará un poco... simple. Podemos editar un poco la apariencia haciendo referencia al hook the_password_form, y con un poco de CSS o incluso utilizar la función post_password_required y poner un condicional, etc...También tenemos opción de utilizar un plugin que permita más personalización tanto en diseño como en funciones: WordPress Protect Password Page.Y para los Elementers, cualquiera de los clásicos que todo el mundo tiene (The plus addons o Essential Addons) tienen widgets para configurar a medida estas opciones.Caso 2 - Restringir el contenido con permisos.Podemos crear un rol (o un permiso) para los usuarios que puedan acceder a cierto contenido. Hay 2 plugins importantes. Content Control y Restrict User Access.Caso 3 - Restringir el contenido a usuarios que hayan comprado un producto virtual.También debemos crear un rol. Pero en este caso, utilizamos el plugin Restrict (a secas) para que solo los usuarios que hayan comprado un producto obtengan el contenido asociado. Funciona con WooCommerce pero también con Easy Digital Downloads.WooCommerce Memberships (con o sin producto vinculado): https://woocommerce.com/products/woocommerce-memberships/Contenido faseado (dripping content)Productos limitados a miembrosMétodos de envío para miembrosDescuentos para miembrosEDD Content Restriction: https://easydigitaldownloads.com/downloads/content-restriction/Proteger cualquier single de un CPT compelto, o parcial con shortcode, accesible a quién haya comprado un determinado producto (o a cualquier producto)Compatible con bbPressCaso 4 - Restringir el contenido a usuarios con un plan de suscripción o membresía.En este caso podemos encontrar plugins que nos hacen las 2 funciones, es decir, la restricción y la membresía. Tenemos Restrict Content PRO o también, si queremos tener WooCommerce como base, WooCommerce Memberships.Caso 5 - Restringir la compra de productos.Si simplemente queremos indicar que ciertos roles no puedan ver o comprar productos. Podemos utilizar el plugin gratuito Product Visibility by Role. En caso de que solamente miembros de un plan de suscripción puedan acceder a ellos, podemos utilizar un addon para Restrict Content PRO, se trata de la integración de RCP con WooCommerce.Otros casos, control de visibilidad y métodos artesanosEn ocasiones podemos querer utilizar algo más sencillo. Podemos crear un rol y que solamente ciertos usuarios con ese tipo de rol puedan ver esos contenidos. En WordPress podemos utilizar cosas como: if ( current_user_can( 'tu permiso' )Y en Elementor, herramientas como Jet Engine o Dynamic Content for Elementor, con sus ajustes de visibilidad condicional nos permite hacer la misma jugada.Del mismo modo, también podemos jugar con condiciones como si el usuario ha iniciado sesión, etc. Los formularios de Jet Engine o Gravity Forms nos permiten crear formularios que registren usuarios con un rol específico. Esto puede ser útil en combinación con todo lo descrito anteriormente.NOTA EXTRA: La clase WP_USER tiene varios métodos (funciones) para gestionar roles:remove_role, que le quita el rol al usuarioadd_role, que añade el rol al usuarioset_role, que quita los que tenga y le pone el nuevoAdemás, hay hooks correspondientes a estas tres funciones, por lo que podríamos hacer acciones adicionales como mandar un email, crear un post, etc. Enlaces Incendio de OVH: arden servidores en Europa del mayor centro de datosMejoras en SiteGround para optimizar la velocidad de tu página web - Elías GómezWordPress 5.7 «Esperanza»Easy Digital Downloads 2.10 released - Now includes Stripe - Easy Digital Downloads

Freelandev - Vivir del desarrollo en WordPress
#97 – [Perspectiva WP] Pippin Williamson y Sandhills Development

Freelandev - Vivir del desarrollo en WordPress

Play Episode Listen Later Jan 25, 2021 49:31


Síguenos en: Pippin Williamson lleva más 10 años creando plugins y es el creador de algunos de los plugins más reconocidos de WordPress como Easy Digital Downloads o AffiliateWP. Vamos a realizar un repaso cronológico sobre la evolución de su negocio haciendo hincapié en esos factores que no parecen la clave de su éxito o 2009 - 2011 Desde 2009 a 2013 trabajó bajo su marca personal Pippin Plugins. 2012 Ingresos → 68.496$ (Easy Content Types y Restrict Content Pro)Lanzamiento de Easy Digital Downloads. 2013 Ingresos → 360.000$ (Easy Digital Downloads)Cambio de nombre a Pippin's Pages, LLC. 2014 Ingresos → 782.000$ (Easy Digital Downloads + AffiliateWP)Primer empleado.Lanzamiento de AffiliateWP.Affiliate WP nació de una necesidad/resolver problema. La herramientas que usaban problemas.Limitaciones Envato 2015 Ingresos → 1.139.500$ (Easy Digital Downloads + AffiliateWP)12 empleados + freelancers (+11).Cambio de nombre a Sandhills Development, LLC para dejar atrás la marca. personalTuvieron que esforzarse en comunicar la nueva marca durante 2016-2017. → Reflexión: Marca personal vs marca corporativa 2016 Ingresos → 1.480.375$ (Easy Digital Downloads + AffiliateWP)15 empleados (+2).Crecimiento lento, 1-3 empleados al año. (3-12 meses salario en banca) → Reflexión crecimiento lento Condiciones empleados buenas basado en "It doest have to be crazy at work" de jefes de Basecamp (Aquí tienes todos los libros de Jason Fried and David Heinemeier Hansson) 2017 Ingresos → 2.268.000$ (Easy Digital Downloads + AffiliateWP)15 empleados.Despedir a dos personas.Subidas de precios en los principales plugins.Simplificar pricing (3 planes anuales) / reducir fricción muchos pagos 800.000 webs con EDD - 30-40.000 clientes EDDSubir precios 2x hace 4 años, roll back priceRecurring payments viene de cuando ellos pasaron a modelo de suscripción. Primero custom code, luego addonCerrar marketplace de EDD y adquirir los addons (unos 40) que les interesaban.Creación de Sandhills Brewing.Diversificar cervecería y conservación espacios naturales. → Reflexión sobre los valores 2018 Ingresos → 2.747.500$ (AffiliateWP + Easy Digital Downloads)19 empleados (+4).Vendió varios plugins de Pippin's plugins.Compra de WP Simple Pay.Marcha de John ParrisParó durante 1 año por motivo de un burn out → Reflexión de darse la oportunidad de parar 2019 Ingresos → 3.454.759$ (AffiliateWP + Easy Digital Downloads)Nóminas → 1.874.802$24 empleados (+6).Pagar igual independientemente de sus características. 2020 Ingresos → 3.721.934$  (AffiliateWP + Easy Digital Downloads)26 empleados (+2), distribuidas en 5 países.6 incorporaciones (700 solicitudes de trabajo)Sueldos públicos Resolución para reducir huella de carbono y convertirse en carbon-negative:Comprar terrenos (tallgrass prairie) → secuestra CO2Instalación solarPlantar árboles Venta de Restrict Content Pro a iThemes / Liquid webEstaban abiertos a negociarGanar focoMejorar soporte AffiliateWP Subida de precio de 50€Eliminar la opción LifetimeAumento del 24,5% en gananciasProducto que más ingresos supone Easy Digital Downloads Equipo core totalmente formado por mujeresVersión 3.0 en el horizonteDecremento del 6,86% en ganancias Sugar Calendar Aumento del 52,94% en gananciasMenos de 15.000$ WP Simple PayAumento del 41,49% en ganancias Payouts + Sandhills Brewing + Compras de inmuebles Valores de Sandhills Development: CRAFTING INGENUITY: With commitment and a deep appreciation for the human element, we aim to craft superior experiences through ingenuity. ConservarDevolver tiempoLibertad (de ubicación)Promover la diversidadPensar a largo plazoAsumir buenas intencionesAdherirse a estándares estrictosSer honesto Publica anualmente resúmenes anuales compartiendo muchos datos interesantes de su negocio. Desde 2012: 2020 Year in Review – Sandhills Development, LLC Enlaces actuales a los proyectos: Pippins PluginsSandhills DevelopmentSandhills Brewing Gracias a: Este episodio está patrocinado por StudioPress, los creadores de Genesis Framework, el entorno de trabajo de temas más popular de WordPress. Ya está disponible Genesis Pro para todo el mundo, 360$ anuales que dan acceso a: Genesis FrameworkChild themes de Genesis de StudioPress1 año de hosting en WP EnginePlugin Genesis Pro (Diseños y secciones, restricción de bloques por usuarios…) y Genesis Custom Blocks Pro.

Freelandev - Vivir del desarrollo en WordPress
#97 – [Perspectiva WP] Pippin Williamson y Sandhills Development

Freelandev - Vivir del desarrollo en WordPress

Play Episode Listen Later Jan 25, 2021 49:31


Pippin Williamson lleva más 10 años creando plugins y es el creador de algunos de los plugins más reconocidos de WordPress como Easy Digital Downloads o AffiliateWP. Vamos a realizar un repaso cronológico sobre la evolución de su negocio haciendo hincapié en esos factores que no parecen la clave de su éxito o  2009 – […]

Negocios & WordPress
128. Monta tu sistema de afiliados con AffiliateWP

Negocios & WordPress

Play Episode Listen Later Dec 6, 2020 42:49


✏️ Deja tu comentario En este episodio os explicamos las ventajas de montar un sistema de afiliados con AffiliateWP. Y no solo eso, sino que repasamos todas sus características y addons para poder adaptarlo a cualquier modelo de negocio. https://youtu.be/onjv_Lb8An0 Novedades Como siempre, comenzamos el programa hablando de las novedades de Yannick y Elías. En el canal de YouTube de La Máquina del Branding tenéis un tutorial muy interesante de Photoshop donde aprendemos conceptos como las capas de ajuste, las máscaras, filtros... Todo para lograr una mejor integración de elementos en nuestros fotomontajes. https://www.youtube.com/watch?v=1ytHIz9R7Gs En la web de La Máquina del Branding, encontraréis también un nuevo vídeo donde Yannick explica algunas formas de preparar taxonomías o categorías para el SEO. Añadiremos campos de contenido a las propias categorías y diseñaremos un layout con todo ello. Por supuesto, en la descripción de YouTube, tendréis las fotografías utilizadas para realizar el ejercicio. https://lamaquinadelbranding.com/taxonomia-de-marca-preparada-para-hacer-seo/ Elías esta semana ha encontrado algunos problemas para realizar ciertas integraciones con MailRelay, echando un poco de menos estas ventajas de Mailchimp. Si alguno sois experto de MailRelay tal vez podáis echarnos un cable. Comentará también un pequeño problema con los slugs de una web en la que utilizamos Polylang y Yoast SEO. Todo el problema vino, sobretodo, por una interfaz algo confusa en Yoast, donde las opciones para los breadcrumbs de los post types no están en el apartado breadcrumbs de Yoast, sino en el de Custom Content. Eláis está on fire con su servicio de Experto WordPress y esto también hace que rebaje algo el ritmo en Elias DJ, donde ha decidido concentrar los esfuerzos en el sábado, único día que emitirá directo. Nos hablará de sus nuevos proyectos y leads. AffiliateWP Llegamos al tema central, que trataremos con todo el detalle que podamos en el espacio de tiempo que nos permite este programa. Los puntos que trataremos son los siguientes: En qué consiste un sistema de afiliados y qué hace, en líneas generales, AffiliateWP.Qué precios tiene este plugin. Cómo se configura.Establecer página de "Mi cuenta".Premiar al último afiliado.Elegir tipo de tasa en % o fijo.Establecer tasa general (también se puede poner individualmente a cada afiliado)Comportamiento del formulario + acceso + camposPermitir que se registren por su cuenta y establecer aprobaciónEstablecer integraciones que permiten premiar cuando un referido utiliza alguna de estas aplicaciones.Configurar emails y texto de formulario de suscripciónConfigurar los archivos corporativos (creatives) para promoción. Cómo pagar a los afiliadosCon PayOuts Service todo es automatizado, pero es un servicio externo de pago https://payouts.sandhillsdev.com/Con el addon GRATIS PayPal Payouts. Se puede pagar con 1 clic a todos los afiliados pendientes o bien que cumplan ciertas condiciones, o incluso individualmente. Addons interesantes GRATIS y oficiales (LINK a la lista completa)Affiliate Area Tabs - Para reordenar las opciones del área de afiliados.Affiliate Info - Muestra info del afiliado en el frontend en incluso puedes crear una landing para que contacten con él.External Referral Links - Premia a afiliados cuando los referidos vengan de otra web que tenga el plugin.Allow Own Referrals - Permite que los afiliados compren y reciban comisión de sus propias compras.Show Affiliate Coupons - Muestra los cupones disponibles en una pestaña del área de afiliados.Allowed Products - Solo recompensa por unos productos concretos.Affiliate Product Rates - Configura porcentajes y comisones superpersonalizadas para cada afiliado y dependiendo de productos.Store Credit - Paga a los afiliados con dinero "de la web" para que gaste en tus productos.Checkout Referrals - Aparece una opción para que el cliente elija al afiliado en el checkout. Addons interesantes, oficiales y de pago (a partir de PRO version) (LINK a la lista completa)Recurring referrals - Para pagar al afiliado cada mes que un suscriptor de pago continúa en la plataforma. También puedes establecer límites como 3 meses, etc.Affiliate Landing Pages - Crea landings para los afiliados en donde si los referidos caen, no hace falta que hayan usado un enlace de afiliado para que se registre el trackeo.Direct Link Tracking - Deja que los afiliados establezcan la url de su web y ya no sea necesario que los referidos lleguen con un link de afiliado.Signup Referrals - Recompensa a los afiliados cuando un referido se registre en un formulario de gravity, cree una cuenta en woocommerce, easy digital downloads, etc.Affiliate Forms For Gravity Forms - Hazte el formulario de registro de afiliados con Gravity.PushOver Notifications - Envía notificaciones almóvil de los afiliados cuando tengan nuevos referidos, etc.Lifetime Commissions - Una vez que un usuario ha comprado, el afiliado recibirá comisión cada vez que ese usuario compre cualquier cosa en la web.Tiered Affiliate Rates - Recompensa más (o menos) dependiendo del número de referidos que haya conseguido el afiliado. En plan, a partir de 15 referidos, te pago más, etc...Affiliate Dashboard Sharing - Mítico generador de enlace de afiliados para facilitar la vida a los afiliados. Addons de terceros que destacamos (LINK a la lista completa)GamiPress integrationAffiliateWP Affiliate Groups Enlaces Taxonomía de MARCA preparada para hacer SEOTutorial de Photoshop - Integración básica de elementosAffiliateWPAffiliateWP: Addons interesantes GRATIS y oficiales (LINK a la lista completa)AffiliateWP: Addons interesantes, oficiales y de pago (a partir de PRO version) (LINK a la lista completa)AffiliateWP: Addons de terceros que destacamos (LINK a la lista completa)

Sparking Growth | Overcoming Business Obstacles Together
S2E4 | How to Grow Your Creative Business with Referrals | Laura

Sparking Growth | Overcoming Business Obstacles Together

Play Episode Listen Later Nov 4, 2019 34:13


Welcome to Season 2 Episode 4 of the Creative Business Success Podcast! I'm super excited to introduce you to Laura today. In case you missed the Accelerate Your Creative Biz Summit in spring 2019, Laura was one of the speakers and she had so many fantastic nuggets of wisdom that I knew I needed to have her on the podcast as well. Today, she's going to be giving you her best tips for increasing referrals - aka essentially free advertising! - to get new clients in your creative business. It may not be what you immediately think of, either, so don't miss this one!Here's a cheat sheet of some of the episode highlights:Laura's intro, 1:04Get access to Laura's summit session, 2:12Laura's secret to increasing referrals, 2:59Laura's story of increasing photography referrals, 4:27How client experience helps increase referrals, 7:12Can a neutral client experience decrease referrals? 9:08Client communication is key! 10:32Why you need a standardized client experience, 11:58Do you use your clients' first names? 14:55Do you struggle with email marketing? 16:19Why managing your energy is crucial for referrals, 16:54You can transfer your energy to your clients! 20:23You need to create a referral program, 22:14Be proactive and not reactive in your creative business, 25:20Give memorable client gifts after a project, 27:35Laura's closing thoughts on increasing referrals, 29:42Where to connect with Laura, 33:15Let's dive deeper into a few of these key takeaways...1 | Client experience is crucial to referrals!No matter what kind of creative business you run, a good client experience can make or break when it comes to getting referrals. If someone has a bad client experience, you'll get negative word of mouth, but if they have a so-so client experience, they just won't talk about it at all! As Laura's experience shows, having a stellar client experience can net you dozens or even hundreds of additional referrals than you would get otherwise.You can start with something as simple as addressing your potential clients by name. Do this in email, in person, and when referring to them on social media or to other people. That little bit of personalization can go a long way!Do you provide a fantastic client experience for your customers? If it's not the kind of experience that they HAVE to tell their friends about (and thus send you referrals!), it's time to step up your game and make it outstanding!2 | You need a standardized workflowAgain, no matter what kind of creative business you have, this is key. Without a standardized workflow, it's a lot harder to provide a stellar client experience! You end up scrambling, forgetting things, and letting your clients down. And no one wants that!If you don't have a workflow in place (and hopefully at least partially automated!), Laura and I strongly encourage you to get that set up. If you're a photographer, Laura has workflow guides, email templates, and more in her shop.Bonus tip: if you're an artist, photographer, or designer, I highly recommend Dubsado to help you automate your workflows. It's a tool created for creative entrepreneurs by creative entrepreneurs that helps you with everything from lead capture to invoicing and workflow management. It can be a serious sanity saver!Take a moment to create or update your creative business workflows today! Taking that time now can increase your referrals tenfold down the road.3 | Get a referral program set up!It's easy to think that referrals will be organic and 'just happen.' That's not always how it goes, though! It's always best to JUST ASK. If you don't ask, it's easy for your clients to forget to send you referrals. After all, how often do you remember to leave a review for something you love? Yeah, I usually forget too.By creating an official referral program, you're reminding people to do it and giving them an extra incentive to remember and intentionally send you referrals. Giving great client gifts that they'll use regularly is a great way to build on this, too.If you sell products online, you can even set up an affiliate program, making it even easier for customers to refer new business to you! Here at The Creative Entrepreneurs L.A.B., I use the AffiliateWP plugin to manage my affiliate program for the Thriving Creatives LAB and shop. If you want to create your own affiliate program for your creative business but aren't sure where to start, email me at hello@thecelab.com and I'll share my tips!Simply asking for referrals from happy customers and setting up an official referral program or affiliate program can make a huge difference in increasing your referrals!Want to connect with Laura?You can find her on her website, and on Instagram, Facebook, and Pinterest @lauraleecreative. Don't forget to subscribe to the Creative Business Success Podcast for more episodes and share your biggest takeaways in the comments! See acast.com/privacy for privacy and opt-out information.

The Product Business
14. Pippin Williamson - From Software Success to Starting a Brewery

The Product Business

Play Episode Listen Later Oct 2, 2019 44:43


Pippin is the founder of Sandhills Development, creators of Easy Digital Downloads, AffiliateWP, and more. He has been in the WordPress product space for years and has had a lot of success. Recently he's been a bit MIA from the WordPress scene, so I talk to him about the brewery he started and what he's learned transitioning from software to beer.

success starting software wordpress breweries pippin easy digital downloads pippin williamson affiliatewp sandhills development
Think Like a Hacker with Wordfence
Episode 7: The Tyler Lau Interview, Assange, Thought Experiments, AirBnB Scams and More

Think Like a Hacker with Wordfence

Play Episode Listen Later Apr 17, 2019 67:39


This week we look at the Assange arrest, an irresponsible security researcher affecting the WordPress community and do a bit of a thought experiment. We also look at Google's Sensorvault and how it's being used by law enforcement, the fascinating rise and fall of the Bayrob malware gang, and some tips for avoiding a new AirBnB scam. I also talked to Tyler Lau at WordCamp Phoenix last month, and we share that interview with you today. Tyler is the Social Community Manager at Sandhills Development. Sandhills makes some very popular plugins including Easy Digital Downloads and  AffiliateWP. We talked about the WordPress community, WordPress in general and some of the cool things that Sandhills is involved in. Here are the timestamps in case you want to jump around: 0:51 Assange taken into custody 20:27 Irresponsible security researcher 30:50 Google Sensorvault 35:14 Bayrob malware gang 43:07 Land Lordz service powering AirBnB scams 49:57 Tyler Lau interview Enjoy!! ~Mark Maunder

Selling Plugins Podcast
Plugin Acquisitions

Selling Plugins Podcast

Play Episode Listen Later Jun 5, 2018 63:10


Maybe you don't have time to maintain it anymore, or maybe you want to move on to another plugin or business altogether. How do you go about selling your WordPress plugin to someone? Brian Hogg and Kyle Maurer (support tech at Easy Digital Downloads) along with special guests Phil Derksen (WP Simple Pay) and Pippin Williamson (Easy Digital Downloads, AffiliateWP, and more) chat on lessons learned and helpful tips on the subject of plugin acquisitions.

WordPress | Post Status Draft Podcast
Rejuvenating old software products, with Pippin Williamson

WordPress | Post Status Draft Podcast

Play Episode Listen Later Sep 6, 2016 61:43


In this episode of Post Status Draft, I talk to Pippin Williamson, and we discuss the renewed effort he and his team have made to rejuvenate Restrict Content Pro. Restrict Content Pro was initially sold without even a dedicated landing page, was successful on Code Canyon for a time, then he let it sputter as he and his team concentrated on Easy Digital Downloads and AffiliateWP. But Pippin knew that Restrict Content Pro still had more life in it, and he wanted to see it become the kind of product he knew it had the potential to be. So when John Parris -- at the time primarily working with Easy Digital Downloads -- said he was interested in helping make RCP a proper membership plugin, Pippin jumped on the opportunity. They have had a good bit of success early on in the attempt to rejuvenate this product: Our goal was to double or triple the monthly revenue within six months. In March, 2016, RCP brought in $7,700. Last month, July 2016, it brought in $11,400. August, 2016, is estimated to bring in a little over $12,000. We’re at the five month mark and have increased monthly revenue by about 1.5. That’s not double yet, but it’s getting close. Within another few months, I expect we’ve surpass $15,000 in monthly sales. Even with just an increase of 1.5, we’re still looking at more than $100,000 in annual revenue, and the monthly revenue is higher than it ever was in the past, so we’re succeeding. Our conversation picked up where the blog post left off. We talked about the pain points they encountered during this effort, some of the additional rewards they've had, and how he structures the business more generally to have the same team work on multiple products. If you are a business owner, or aspire to be one -- or if you are curious about managing multiple lines of business at once -- then I think you'll really enjoy this episode. And, if you're a Post Status Club member, Pippin and I recorded a bonus segment, where we discuss hosted WordPress eCommerce, and Pippin shares his opinions on the concept, and whether or not it's something they are considering for Restrict Content Pro and/or Easy Digital Downloads. Sponsor: Design Palette Pro makes customizing Genesis websites simple. The Design Palette Pro team has integrated with every Genesis child theme, and it’s the perfect place to send folks who need custom design, without a custom budget. Go to GenesisDesignPro.com for more information, and thanks to Design Palette Pro for being a Post Status partner. Original photo credit: Marc Benzakein at WCSD

Mastermind.fm
Episode 23 – Interview with Pippin Williamson

Mastermind.fm

Play Episode Listen Later Jul 26, 2016 56:21


Welcome to Episode 23 of Mastermind.fm! We're doing something a little different today as Jean and James interview Pippin Williamson, author of Easy Digital Downloads, Affiliate WP, and Restrict Content Pro. He's a man that's made the WordPress space a little more awesome for all of us, and a sharp mind to listen to for advice. You can find the questions we're hitting him with from both ourselves and Mastermind listeners below, but tune it to the full episode to hear what he has to say! Mastermind Questions for Pippin 1) How did you get into PHP programming and then into WordPress? 2) What was the first product that you actually sold as you moved away from freelance work? What inspired you to make the product and make the move away from freelance? 3) How much did you sell your first product for? Where did you market it? Did it sell well in the beginning? 4) When did it hit you that "Hey, I can make a living doing this!"? How long did it take you to decide that this was going to be a full time pursuit? 5) How important were mentors along the way? How important were these people in influencing you to go full time? 6) How many people are you working with at the moment? What does your team look like? 7) What does support look like for you? How do you onboard and what kind of resources do you devote to it? 8) Is there a point where you will "release" a customer? i.e. are there certain situations where you realize a customer just can't be supported anymore? What factors play into a decision like that? 9) You've become successful with a number of different plugins. How do you manage your time and effort between these and where do you draw the line and say 'enough is enough'? 10) How do you divide your team among the different projects and products that you have? 11) What is the most important piece of advice you'd give to someone starting or wanting to start their own business? 12) If you had it to do all over again (starting a business), what one thing would you change? 13) What would you say is the most challenging thing in your business today? 14) What is the most exciting thing going on in your business right now? Featured On The Show: WP Ninjas WP Mayor WP RSS Aggregator Easy Digital Downloads Affiliate WP Restrict Content Pro Pro Blog Design Easy Content Types

Online Course Coaching | For Online Course Creators, Trainers and Entrepreneurs
Marketing Funnels for Online Course Creators | Why Online Course Creators Need Click Funnels | With Mark Bangerter

Online Course Coaching | For Online Course Creators, Trainers and Entrepreneurs

Play Episode Listen Later Jun 26, 2016


With so many online course hosting sites out there, and more popping up every day, it's no wonder you're overwhelmed and struggling to make a choice on where to publish your course. The point is you have to make a choice otherwise all your ideas and hard work will simply go to waste. But what platform should you choose?Should you simply go with Udemy and take advantage of their free hosting and maybe even pick up some organic sales?Should you opt for one of the many course publishing sites like Teachable, Thinkific and Edloud to name a few?Should you go it alone and try to piece your own platform together like I initially did with WordPress, OptimizePress, Wishlist Member, AffiliateWP and a number of other plugins…And while you're selecting your platform you don't only have to consider the course hosting capabilities of the platform…What about your marketing requirements? Does the platform provide you with a way to effectively market your course?Flexibility, outside of hosting your course what other pages can you create? What other offerings can you make available to your current and prospective students?I can see how you can suffer paralysis by analysis…There are so many options, so many choices, each offering their own range of features…But let's face it, you're not going to generate any course sales if you're stuck at the platform selection stage…So let me help you. Let me share my platform of choice with you…In this interview Mark Bangerter, Head of Customer Education at Click Funnels shares just some of the power this exciting platform has to offer and demonstrates why Click Funnels is the perfect fit, not only for publishing your online course, but also for your marketing funnels and affiliate management.I make no secret of the fact that I'm a big fan and affiliate of Click Funnels and the training they provide. Russell Brunson has changed the way I look at content delivery and I'm enjoying the results.I seriously encourage you to spend the time and take a look at what Click Funnels has to offer. As I said, there are the same tools that I use to create all my websites.Want to see inside my actual online course sales funnels?CLICK HERE for a video walk through of two proven online course promotion strategies. I show you my funnel pages plus why and how the students are presented with various options. These strategies will increase your course sales! Click Funnels Click Funnels is, in my opinion, the most exciting page builder available. It allows you to not only build your private online course membership sites, but also all your opt-in pages, sales pages, order forms and so much more!CLICK HERE to claim your 14-day FREE trial today! Funnel Scripts If you're stuck when it comes to writing copy than this tool is for you! I seriously wish I'd found this before spending thousands of dollars and hundreds of hours learning copywriting.This amazing tool produces attention grabbing titles and email subject lines, sales page and opt-in page copy, Facebook ad copy, Webinar copy including teasers, pre and post email sequences... and that's just some of the features this remarkable tool has to offer with new scripts being added all the time.CLICK HERE to learn more about Funnel Scripts and how it can help you sell more courses! Funnel University Discover how to make the most out of the power Click Funnels has to offer by taking advantage of the Funnel University monthly training.Need more traffic?Need better conversions?Want to increase your sales?CLICK HERE to check out what Funnel University can offer you!Oh, by the way, here is the link to Claire Groden's article on inverse.com -https://www.inverse.com/article/17307-growing-pains-at-online-education-startup-udemy-hit-as-amazon-rumors-swirlWant More Help?Are you looking at creating an online course but don't know where to start?Have you started but got stuck along the way?I'm here to help.Contact me today to book your free 20 minute one-on-one Skype coaching session. The session will be laser focused, aimed at solving your problem and we won't try to sell you anything. Sounds good? Email me today at coaching@ecoursedomination.comIf you enjoyed this episode please like, share and comment below. Help get the news in the streets. If you could take a moment to pop over to iTunes and leave an honest rating and review I would truly appreciate it.

Online Course Coaching | For Online Course Creators, Trainers and Entrepreneurs
Marketing Funnels for Online Course Creators | Why Online Course Creators Need Click Funnels | With Mark Bangerter

Online Course Coaching | For Online Course Creators, Trainers and Entrepreneurs

Play Episode Listen Later Jun 25, 2016


With so many online course hosting sites out there, and more popping up every day, it's no wonder you're overwhelmed and struggling to make a choice on where to publish your course. The point is you have to make a choice otherwise all your ideas and hard work will simply go to waste. But what platform should you choose?Should you simply go with Udemy and take advantage of their free hosting and maybe even pick up some organic sales?Should you opt for one of the many course publishing sites like Teachable, Thinkific and Edloud to name a few?Should you go it alone and try to piece your own platform together like I initially did with WordPress, OptimizePress, Wishlist Member, AffiliateWP and a number of other plugins…And while you're selecting your platform you don't only have to consider the course hosting capabilities of the platform…What about your marketing requirements? Does the platform provide you with a way to effectively market your course?Flexibility, outside of hosting your course what other pages can you create? What other offerings can you make available to your current and prospective students?I can see how you can suffer paralysis by analysis…There are so many options, so many choices, each offering their own range of features…But let's face it, you're not going to generate any course sales if you're stuck at the platform selection stage…So let me help you. Let me share my platform of choice with you…In this interview Mark Bangerter, Head of Customer Education at Click Funnels shares just some of the power this exciting platform has to offer and demonstrates why Click Funnels is the perfect fit, not only for publishing your online course, but also for your marketing funnels and affiliate management.I make no secret of the fact that I'm a big fan and affiliate of Click Funnels and the training they provide. Russell Brunson has changed the way I look at content delivery and I'm enjoying the results.I seriously encourage you to spend the time and take a look at what Click Funnels has to offer. As I said, there are the same tools that I use to create all my websites.Want to see inside my actual online course sales funnels?CLICK HERE for a video walk through of two proven online course promotion strategies. I show you my funnel pages plus why and how the students are presented with various options. These strategies will increase your course sales! Click Funnels Click Funnels is, in my opinion, the most exciting page builder available. It allows you to not only build your private online course membership sites, but also all your opt-in pages, sales pages, order forms and so much more!CLICK HERE to claim your 14-day FREE trial today! Funnel Scripts If you're stuck when it comes to writing copy than this tool is for you! I seriously wish I'd found this before spending thousands of dollars and hundreds of hours learning copywriting.This amazing tool produces attention grabbing titles and email subject lines, sales page and opt-in page copy, Facebook ad copy, Webinar copy including teasers, pre and post email sequences... and that's just some of the features this remarkable tool has to offer with new scripts being added all the time.CLICK HERE to learn more about Funnel Scripts and how it can help you sell more courses! Funnel University Discover how to make the most out of the power Click Funnels has to offer by taking advantage of the Funnel University monthly training.Need more traffic?Need better conversions?Want to increase your sales?CLICK HERE to check out what Funnel University can offer you!Oh, by the way, here is the link to Claire Groden's article on inverse.com -https://www.inverse.com/article/17307-growing-pains-at-online-education-startup-udemy-hit-as-amazon-rumors-swirlWant More Help?Are you looking at creating an online course but don't know where to start?Have you started but got stuck along the way?I'm here to help.Contact me today to book your free 20 minute one-on-one Skype coaching session. The session will be laser focused, aimed at solving your problem and we won't try to sell you anything. Sounds good? Email me today at coaching@ecoursedomination.comIf you enjoyed this episode please like, share and comment below. Help get the news in the streets. If you could take a moment to pop over to iTunes and leave an honest rating and review I would truly appreciate it.

Mastermind.fm
Episode 12: GPL Discussion with Special Guest Donnacha McGloinn

Mastermind.fm

Play Episode Listen Later May 5, 2016 54:07


In this show we welcome Donnacha McGloinn, one of the most prolific commenters across WordPress blogs. He has contributed to many discussions along the years and also helped WordPress product owners refine their marketing and products. In this particular episode we delve into the GPL, a topic which always stirs a lot of controversy and opposing views whenever it is discussed. We not only define what the GPL stands for but also go into some practical issues surrounding it and what prospective WordPress product owners/developers should be aware of. For example, people like Pippin Williamson have taken advantage of the GPL to encourage 3rd party contributions and improvements by putting all premium addons of his plugin AffiliateWP up on GitHub. Others have probably been impacted in a negative way by the GPL, such as the e-commerce plugin Jigoshop, although that case can be debated either way. We also talk about our own plugins, Ninja Forms and WP RSS Aggregator, and our own experiences with people forking our plugins or reselling them, and how this has affected our businesses. Featured On The Show: Is the WordPress GPL Being Abused? WPMUDev AffiliateWP Ninja Forms WP RSS Aggregator WooCommerce Jigoshop

wordpress github gpl donnacha ninja forms pippin williamson affiliatewp
Mastermind.fm
Episode 8: Business Models for WordPress Products – Part 1

Mastermind.fm

Play Episode Listen Later Apr 6, 2016 30:36


Welcome to Episode 8 of Mastermind.fm! This week James and Jean begin tackling different business models in WordPress. Right out of the gates, our resident masterminds are quick to point out an important distinction in the way we think about WordPress product models in general: the difference between a development model and a business model. Let’s unpack that a little bit before we jump into the heart of the conversation. The development model refers to the concept of a core product with core functionality in which addons are developed to extend the functionality of the base product in a modular fashion. This model offers a core product that is lean and extensible, allows users to choose the functionality they need, and is easier to troubleshoot and support by isolating specific aspects of the product. A perfect example of this concept in action is the modular AffiliateWP by Pippin Williamson. On the flipside are plugins like Jetpack: a behemoth plugin that attempts to do all the things. Conceptual distinction aside, we turn to the focus of this (and next) week’s podcast: WordPress business models. There are a few different strategies that fall under this umbrella that we’ll speak on: Free Premium Freemium It’s going to take a couple episodes to unpack all three. This week we’ll speak to the Free and Premium models, and next week we’ll open the Freemium can o’ worms. Free as a business model can result from a few different approaches. You can be offering your plugin purely as a labor of love for the community, as a catalyst or channel into a paid service, or as a means of brand or reputation building within the community. Yoast SEO by Joost de Valk is a perfect example of the latter two approaches. The Yoast SEO plugin is, of course, completely free in the WordPress repo. This free offering, however, has set Mr. de Valk up over the years as an expert in his field and has given his company inroads to the inner circles of millions of different websites. The Premium business model by contrast relies only on the proceeds of a paid product(s). Buyer beware: the word premium itself can be misleading; it implies quality but a consumer should not assume quality purely based on price tag.There are different ways for the Premium strategy to be approached. It can be a tiered model in which the customer pays based on the number of installs they need. It could also be presented as a tiered system in which the user pays for the features they need in the form of addons. It can also simply be a straightforward all in one product. How this model can thrive in the absence of a common marketplace like the WordPress repo wraps up the talk, and James and Jean look to successful ventures like WP Rocket and Surge WP, and alternate marketplaces like ThemeForest and Codecanyon. Featured On The Show: WP Ninjas WP Mayor WP RSS Aggregator Affiliate WP JetPack Gravity Forms WooCommerce BuddyPress bbPress Automattic Yoast SEO Contact Form 7 qTranslate X Polylang FeedWordPress ThemeIsle Zerif theme CyberChimps WaitButWhy BackupBuddy iThemes.com WP Rocket WordPress.org Envato Codecanyon SearchWP JeanGalea.com JamesLaws.com

Apply Filters
Episode 45 – Updates on our Projects, and Campaign Tracking in Google Analytics

Apply Filters

Play Episode Listen Later Jul 27, 2015 43:54


In this episode Pippin and I are catching up on our projects, and diving in to the topic of campaign tracking with Google Analytics. I have been working on some updates to WP Offload S3, including a lot of work around testing and how we're approaching it specifically. I've also been doing screencasts for WP Offload S3. Pippin has brought on some help to bring in an update for Affiliate WP, working on an update to Paypal Pro Payouts, and working on a fraud monitor for EDD. The post Episode 45 – Updates on our Projects, and Campaign Tracking in Google Analytics appeared first on Apply Filters.

Apply Filters
Episode 45 – Updates on our Projects, and Campaign Tracking in Google Analytics

Apply Filters

Play Episode Listen Later Jul 27, 2015 43:54


In this episode Pippin and I are catching up on our projects, and diving in to the topic of campaign tracking with Google Analytics. I have been working on some updates to WP Offload S3, including a lot of work around testing and how we're approaching it specifically. I've also been doing screencasts for WP Offload S3. Pippin has brought on some help to bring in an update for Affiliate WP, working on an update to Paypal Pro Payouts, and working on a fraud monitor for EDD. The post Episode 45 – Updates on our Projects, and Campaign Tracking in Google Analytics appeared first on Apply Filters.

WordPress | Post Status Draft Podcast
The Excerpt episode 1 -- WordPress news with Brian Richards

WordPress | Post Status Draft Podcast

Play Episode Listen Later Mar 23, 2015 14:56


Welcome to The Excerpt, part of the Post Status Draft podcast, which was submitted to iTunes recently. Draft will consist of two formats: long form interviews like I've done for a long time, and The Excerpt for a summary of news around the WordPress ecosystem. With The Excerpt, we'll cover a few of our favorite stories from the Post Status Club over the last week or two. The primary goal is to keep it short and informational: we set a hard stop at 15 minutes. Content covered in The Excerpt will largely be samples from the members only content, but may also cover free articles and resources. You don't have to be a member to enjoy The Excerpt, but it is a nice way to preview what members get every day. Here's Episode 1, which Brian Richards hosted with me:   Stories discussed: WordPress Beta 1 & Beta 2 — April 22nd live date Recommendationss to improve the WordPress editor by Mark Root-Wiley. Yoast, WooCommerce, AffiliateWP, and others’ security updates. Growth from free themes. I will try and have guest hosts as much as possible. They may rotate or it might just be a few people that are relatively consistent. We'll see how it goes, and your feedback will always be welcome. Let me know what you think about the new show.

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Melanie is ready to set up her own affiliate program and is looking for the best practices to set it up right. Melanie’s site is http://fit4two.ca/. In this episode, I recommend Commission Junction (http://www.cj.com/), Neverblue (http://www.neverblue.com/), and Clickbank (http://www.clickbank.com). I also share these services: Post Affiliate Pro (http://postaffiliatepro.com/), Affiliate Royale (http://www.affiliateroyale.com/), Infusionsoft (http://www.infusionsoft.com/), E-Junkie (http://www.e-junkie.com/), aMember (http://www.amember.com/), AffiliateWP (http://affiliatewp.com/), iDevAffiliate (http://www.idevdirect.com/), and 1ShoppingCart (http://www.1shoppingcart.com/). Do you have a question about affiliate programs? Record it at http://www.askpat.com/. Thanks to our sponsor, Lynda.com. Try out all of Lynda.com's courses for free for seven days. Go http://lynda.com/AskPat to get started.

WP Elevation WordPress Business Podcast
Episode #46 Pippin Williamson from Pippin’s Plugins

WP Elevation WordPress Business Podcast

Play Episode Listen Later Aug 20, 2014 71:18


  Pippin Williamson is the man behind the fantastic plugins Restrict Content Pro, Easy Digital Downloads and Affiliate WP as well as teaching others in his plugin development courses at pippinsplugins.com and co-opting the Apply Filters podcast with Brad Touesnard - and he's only 25! The post Episode #46 Pippin Williamson from Pippin’s Plugins appeared first on WP Elevation.

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