Podcasts about bounce exchange

We discussed a number of things including: 1. Ryan's entrepreneurial journey 2. Wunderkind vision and the outlook in the sector 3. What he has learned during pandemic 4. Advice for entrepreneurs Ryan is the Co-Founder and CEO at Wunderkind, formerly known as BounceX – the leader in cloud-based behavioral marketing and the fastest growing software company in America. In 2015 he was named an EY Entrepreneur of the Year finalist. In the same year, under his leadership, Bounce Exchange was ranked number one overall for both employee retention and career development by ComputerWorld, named one of the best places to work in NYC by Crain's New York and honored as one of Fortune's best places to work. A veteran of the ecommerce space, Ryan was formerly Director of Acquisition at Bonobos and prior to that, Brickhouse Security. He has served on the advisory boards of both BabyAge.com and Bonobos. Ryan holds an MBA from Fairleigh Dickinson University and spends most of his free time working on the behavior of his dog – Telemundo.

MCK is an entrepreneur, obsessive note-taker, and Bic pen connoisseur who creates spaces and practical tools for people of all walks of life that make it easy to ask and receive good questions – the key to finding our answers. He accidentally created The Bounce Conversation Framework, a 20-minute conversation tool he developed while overcoming a difficult relationship. And now facilitates The Bounce Exchange (TBX) community and Bounce Exchange workshops to connect people - who otherwise wouldn't meet - for honest conversations so they can better understand themselves, build better relationships, and act with confidence. Since 2015, he's brought together folks across 25 countries for over 2,000 Bounce Conversations. MCK thinks of himself as a Third Culture Adult having spent most of the last 15 years living in China after growing up in Upstate NY and going to Brown University (where Sean changed his life). He loves connecting with folks who are different from him and hosts a weekly sharing event based on his favorite piece of Chinese wisdom, "When three people go walking, my teacher must be there." And believes in the mantra, "QSATA" - that questions are the answer. Join us (I'll be there) for a special Bounce Exchange workshop on April 24 from 7:30-9:30 pm. For more details and a chance to sign-up go to www.qsata.com/bemoretoday/ You can also connect with MCK on LinkedIn (type in MCK Michael Keefrider) and look for "The Questions Guy," Instagram www.instagram.com/mck123_ or on Clubhouse @mck123 --- Send in a voice message: https://anchor.fm/bemoretoday/message Support this podcast: https://anchor.fm/bemoretoday/support

Do Our Computers Know Us Better Than We Know Ourselves? | This episode is brought to you by Perfect KetoStudies have shown humans only actually remember 0.05% of our memories, whereas databases can remember it all! It’s a scary realization, but computers can know us in a way we don’t even know ourselves. We like to think we aren’t easily persuaded, but when companies know our likes, wants, needs, and purchase history it all adds up to an easier sale. Earlier this year, Dr. Hyman sat down to discuss this topic with Andy Russell. Andy explains how big companies like Google and Facebook access and use our data. He also shares what we can do to maintain control over the content we see.Andy Russell is a digital media, ad-tech, marketing-tech, and data science innovator and pioneer as well as a self-taught Behavioral Economist. He has invested in, incubated, or run over 50 technology companies, including Daily Candy, Thrillist, Tasting Table, Idealbite, PureWow, Zynga, Betaworks, Business Insider, Sailthru, RapLeaf and LiveRamp, SpongeCell, AdRoll, and Bounce Exchange. He is the Founder and Chairman of Trigger Media, InsideHook, and Fevo.This episode is brought to you by Perfect Keto. Right now, Perfect Keto is offering Doctor’s Farmacy listeners 20% off plus free shipping with the code DRMARK. Just go to perfectketo.com/drmark, and make sure you try their Nut Butters and Keto Cookies.Find Dr. Hyman’s full-length conversation with Andy Russell, “How Your Free Will And Data Are Being Hacked By Micro-Targeting Of Your Personality,” here: https://DrMarkHyman.lnk.to/AndyRussell See acast.com/privacy for privacy and opt-out information.

When I was growing up we had news sources we could trust. Under The Fairness Doctrine, news on the radio, TV, and in print was partial and fair. But in 1987 during the Reagan administration, this was repealed, leading to alternative media and more misinformation than ever before. And now with the internet, we are truly in the wild west of sharing information, collecting data, and trying to maintain privacy. Big companies take advantage of that from all angels with their marketing, which is now ultra-targeted (and often in ways you wouldn’t even be able to recognize). Today on The Doctor’s Farmacy, I sit down with Andy Russell to talk about what data really means, who has yours, how they got it, and how they use it. Andy is a digital media, ad-tech, marketing-tech, and data science innovator and pioneer as well as a self-taught Behavioral Economist. He has invested in, incubated, or run over 50 technology companies, including Daily Candy, Thrillist, Tasting Table, Idealbite, PureWow, Zynga, Betaworks, Business Insider, Sailthru, RapLeaf and LiveRamp, SpongeCell, AdRoll, and Bounce Exchange. He is the Founder and Chairman of Trigger Media, InsideHook, and Fevo. This episode is brought to you by ButcherBox and Joovv.I recently discovered Joovv, a red light therapy device. Red light therapy is a super gentle non-invasive treatment where a device with medical-grade LEDs delivers concentrated light to your skin. It actually helps your cells produce collagen so it improves skin tone and complexion, diminishes signs of aging like wrinkles, and speeds the healing of wounds and scars. To check out the Joovv products for yourself head over to joovv.com/farmacy. Once you’re there, you’ll see a special bonus the Joovv team is giving away to my listeners. Use the code FARMACY at checkout. Now through March 29, 2020, new subscribers to ButcherBox will receive ground beef for life. When you sign up today, ButcherBox will send you 2 lbs of 100% grass-fed, grass-finished beef free in every box for the life of your subscription. Plus listeners will get an additional $20 off their first box. All you have to do is head over to ButcherBox.com/farmacy.Here are more of the details from our interview: How much do sites like Facebook and Google watch our online actions and what are they doing with the information? (8:30)Why we have an unregulated internet (14:14)What does data really mean, who has yours, and how did they get it? (18:26)The repeal of The Fairness Doctrine and the regulation that alleviates digital platforms from responsibility for third-party content posted on their sites (24:42)The sale of your information by “Big Data” to Facebook and Google (27:27)How a computer or database can “know you better than you know yourself” (34:04)The current state of our personal data and political digital advertising (39:50)What we can learn from the Rwandan genocide (1:04:51)What you can do to know whether you’re being falsely advertised to (1:09:51)Should Facebook and Google get rid of political ads? (1:17:55) See acast.com/privacy for privacy and opt-out information.

Instapage started in 2012 as a SaaS solution for easily creating landing pages at scale. Today, they are a company of 170 employees with 4 global offices, 15k customers, and a whole host of offerings to help advertisers increase conversions through post-click experiences. Tyson Quick, CEO and Founder of Instapage, has been critical to the success of the business. In this conversation, he talks with Dave about the origin of Instapage and how he grew the company into a leading name in SaaS. Our conversation turned more interesting and actionable as he specifically discussed the strategy he used to shift towards Enterprise customers. These high-value customers have been insanely powerful for revenue growth and the long-term outlook of the business. We hope you enjoy this conversation as much as we did. Audio times: 0:00 Introduction 2:47 The origin of Instapage & where the company is at today 3:46 Transition from landing pages to a post-click optimization solution 5:01 How did you get your first customers? 6:23 Cutting through the noise and turning Instapage into a market leader 7:48 Moving away from being solely a landing-page builder 8:56 The shift to enterprise; selling value instead of a tool 9:10 Moving from no-touch to a sales-driven culture; pricing is key 11:05 My advice? Just get it out the door 12:40 Our magic number is "how much do you spend on digital advertising per month” 13:23 A year in 20% of our total revenue is from enterprise; and 60-70% of new revenue is from total revenue 14:20 People want to keep this secret. Why? 15:20 Investors care about gross margin; if you can prove it with services — do it 17:10 Deliver value in some way for marketers 18:45 The salty six 19:36 SaaStr 20:23 Pocket app for text to speech 21:48 High Growth Handbook by Elad Gil 24:35 @TysonQuick on Twitter This is an actionable episode — we hope you enjoy! Get ready to #ScaleOrDie... We're excited to have you along for Season 1 of #ScaleOrDie. Before you leave, be sure to leave a ⭐⭐⭐⭐⭐ review, post a comment, or share with your friends! Tune into more episodes at useproof.com/scaleordie and read more stories at blog.useproof.com. Follow Dave & Proof on Twitter — @DaveRogemoser and @UseProof. We publish episodes every week so be sure to check back often for more interviews with the internet’s best minds in growth!

In episode #949, we discuss 7 marketing tools that will help you crush your competitors. Tune in to hear which 7 tools (and extra bonus tool) will allow you to dominate 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today's Topic: 7 New Marketing Tools that will help you Dominate in 2019 [00:35] 1: UberSuggest. [00:42] The app now has a traffic analyzer. [01:15] 2: Meet Edgar. [01:30] This tool helps you schedule and share content. [01:40] 3: Exit Intel. [01:45] This tool is similar to Bounce Exchange, but it's free. [02:30] 4: Lead Quizzes. [02:38] Drive people through the quiz flow and you can collect additional lead info. [02:50] 5: Hole.io or Segment. [02:55] These two tools are CDP's. [03:37] 6: Clickflow. [03:45] Clickflow helps you A/B test your content. [03:55] 7: Outgrow. [04:10] This tool allows you to make calculators, which helps drive leads. [04:31] Bonus: Datanyze. [04:48] This tool is a web scraper and helps you determine what types of tech a given site is using. [05:27] That's it for today! [05:34] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you're interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In episode #949, we discuss 7 marketing tools that will help you crush your competitors. Tune in to hear which 7 tools (and extra bonus tool) will allow you to dominate 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 New Marketing Tools that will help you Dominate in 2019 [00:35] 1: UberSuggest. [00:42] The app now has a traffic analyzer. [01:15] 2: Meet Edgar. [01:30] This tool helps you schedule and share content. [01:40] 3: Exit Intel. [01:45] This tool is similar to Bounce Exchange, but it’s free. [02:30] 4: Lead Quizzes. [02:38] Drive people through the quiz flow and you can collect additional lead info. [02:50] 5: Hole.io or Segment. [02:55] These two tools are CDP’s. [03:37] 6: Clickflow. [03:45] Clickflow helps you A/B test your content. [03:55] 7: Outgrow. [04:10] This tool allows you to make calculators, which helps drive leads. [04:31] Bonus: Datanyze. [04:48] This tool is a web scraper and helps you determine what types of tech a given site is using. [05:27] That’s it for today! [05:34] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In episode #811, Eric and Neil discuss 7 marketing tools that will skyrocket your growth. Tune in to hear which tools you should be using. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] 7 Ecommerce Marketing Tools That'll Skyrocket Your Growth [00:41] 1: HelloBar helps you collect emails and emails help you build and control your audience. [01:01] 2: Cart Abandonment Software (ReJoin, etc.) are helpful. [01:25] This will help you increase your sales by 10%. [01:43] 3: Skubana is inventory management software. [02:18] They have a “god mode” that allows you to use one system to track everything and they won’t take a percentage of your revenue. [02:40] 4: Izooto will help you track people who visited your site, but didn’t make a purchase. [03:15] It’s a great way to increase conversions through directed push notifications. [03:35] 5: Jungle Scout helps you find products that are on the uptick. It tracks sales numbers. [04:15] 6: Bounce Exchange is very expensive, but it’s the most complex service for ecommerce. [04:30] It helps track shopping carts from device to device. [05:04] 7: Intercom is a chat bot and can integrate with other apps, like Stripe. [05:24] They have chat agents available 24/7. [05:36] Bonus: LandBot is a great landing page tool. [05:45] It’s another chat bot. [05:49] That’s all for today! [05:53] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu  

In episode #811, Eric and Neil discuss 7 marketing tools that will skyrocket your growth. Tune in to hear which tools you should be using. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] 7 Ecommerce Marketing Tools That'll Skyrocket Your Growth [00:41] 1: HelloBar helps you collect emails and emails help you build and control your audience. [01:01] 2: Cart Abandonment Software (ReJoin, etc.) are helpful. [01:25] This will help you increase your sales by 10%. [01:43] 3: Skubana is inventory management software. [02:18] They have a “god mode” that allows you to use one system to track everything and they won't take a percentage of your revenue. [02:40] 4: Izooto will help you track people who visited your site, but didn't make a purchase. [03:15] It's a great way to increase conversions through directed push notifications. [03:35] 5: Jungle Scout helps you find products that are on the uptick. It tracks sales numbers. [04:15] 6: Bounce Exchange is very expensive, but it's the most complex service for ecommerce. [04:30] It helps track shopping carts from device to device. [05:04] 7: Intercom is a chat bot and can integrate with other apps, like Stripe. [05:24] They have chat agents available 24/7. [05:36] Bonus: LandBot is a great landing page tool. [05:45] It's another chat bot. [05:49] That's all for today! [05:53] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we'll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu  

In Episode #457, Eric and Neil discuss 7 tools to help with mobile conversion rate optimization. Tune in to hear about the tools that Eric and Neil stand behind and will ensure that your mobile game is operating at its finest!  Time Stamped Show Notes: 00:27 – Today’s topic: 7 Tools To Help With Mobile CRO 00:40 – First tool is Crazy Egg which is a heat-mapping tool that helps you dissect your data in a visual format 01:01 – Second is Google Analytics on mobile which will help you increase your conversion rate 01:23 – Third is an email capture tool like Bounce Exchange, Hello Bar, Sumo and OptinMonster 01:45 – Fourth, survey tools like SurveyMonkey and Typeform 02:03 – Fifth is BuiltWith, which is used to track your competitors’ marketing 02:47 – Sixth is Optimizely that enables you to do A/B testing for mobile 03:06 – Seventh is Google Page Speed—this makes sure your website loads fast 03:29 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:41 – Go to SingleGrain.com/giveaway to get your FREE copy 03:46 – That’s it for today’s episode! 3 Key Points: Tracking your data on mobile makes it easier to know where you stand 24/7. Email marketing is still one of the best strategies that you can use today; make sure you have an email capturing tool to help you. Your conversion rate drops when your website is slow—make sure it’s loading at its fastest speed. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #457, Eric and Neil discuss 7 tools to help with mobile conversion rate optimization. Tune in to hear about the tools that Eric and Neil stand behind and will ensure that your mobile game is operating at its finest!  Time Stamped Show Notes: 00:27 – Today's topic: 7 Tools To Help With Mobile CRO 00:40 – First tool is Crazy Egg which is a heat-mapping tool that helps you dissect your data in a visual format 01:01 – Second is Google Analytics on mobile which will help you increase your conversion rate 01:23 – Third is an email capture tool like Bounce Exchange, Hello Bar, Sumo and OptinMonster 01:45 – Fourth, survey tools like SurveyMonkey and Typeform 02:03 – Fifth is BuiltWith, which is used to track your competitors' marketing 02:47 – Sixth is Optimizely that enables you to do A/B testing for mobile 03:06 – Seventh is Google Page Speed—this makes sure your website loads fast 03:29 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:41 – Go to SingleGrain.com/giveaway to get your FREE copy 03:46 – That's it for today's episode! 3 Key Points: Tracking your data on mobile makes it easier to know where you stand 24/7. Email marketing is still one of the best strategies that you can use today; make sure you have an email capturing tool to help you. Your conversion rate drops when your website is slow—make sure it's loading at its fastest speed. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Today Ben’s guest is Brennan Dunn, co-founder of RightMessage, a tool that allows you to personalize your website based on user information and behavior. This allows you to customize your messaging to each user’s unique story and needs. Brennan explains the value of customer targeting, shares his ambition for Right Message, his personal journey and advice for other software startups along the way. Today’s Topics Include: Brennan’s experiences and genesis of RightMessage Targeting with ads and website content Technical details on customer targeting Most profitable targeting activity Onboarding hesitant customers with course material Current status and future plans for RightMessage If you’re enjoying the show please give us your ratings and reviews in iTunes. Links and resources: RightMessage Double Your Freelancing Drip Pro Tools Master Drip Email Automation Course - Brennan Dunn Bounce Exchange Webpack Planscope Churn Buster Baremetrics Open Startups

At Shopify Unite, we heard that Shopify is advancing their checkout process by adding new features like Shopify Pay. Advancement in the checkout process is great for merchants, and especially important for Shopify. It's important because the Shopify checkout process is tightly controlled. There's limited customization options, and unless you're on Shopify Plus, you're not given access to edit the checkout process. This brings us to a controversial point: is it not being able to edit that checkout process good or bad? And if we wanted to edit it, how could we do it? Then, what would do to improve the checkout process for the better? Joining me on the show to discuss it is Jordan Gal. Jordan is the Cofounder and CEO of CartHook, a software company that offers products that make your ecommerce business more successful. — Subscribe to The Unofficial Shopify Podcast via Email Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group Work with Kurt — Learn: The coming battle for your Shopify checkout The arguments for and against replacing your Shopify checkout Customizations to consider that may improve conversion at checkout The one trend in ecommerce you need to know about The power of free plus shipping offers The strategy used by the most sophisticated Shopify store owners to dramatically increase ROI on ad spend Links Mentioned: CartHook Bold Apps Cashier (Beta) Zipify One Click Upsell Shopify Pay Address Auto Completion ClickFunnels Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Transcript Kurt: One of the interesting and perhaps blessed things that happen in Shopify is that unless you're on plus you can't mess with the checkout, and even on plus you can mess with it a little bit but totally rewriting the thing just probably isn't a great idea. The reason I say I like this about Shopify is the Shopify checkout is based on millions of data points, so in theory they're always optimizing this thing and we know it works well. I've seen really optimized stores with conversion rates at 3% and 5% and those that really juice their traffic to the store, conversion rates in the low double digits, so we know the checkout works. We've certainly seen it work a number of times, but that doesn't mean there aren't ways to improve it, and not just in terms of conversion rate but there are other features maybe we would like to add to the checkout which would be cool. There's a controversial practice that happens and we'll go into why, but it's replacing the checkout. If you've ever used a subscription app, Bold app's recurring orders is a wonderful way to do subscription. It actually when someone goes through the checkout to place their subscription, it entirely circumvents the Shopify checkout, replaces it with Bold's that is just a duplicate. They have remade the standard Shopify checkout so that they can do their own payment processing, and then just funnels all that stuff back into your Shopify store via the API. It's kind of crazy and early on we were like, "Oh damn, that's how they solved that? That's nuts." And now we're seeing more people do it. You've probably heard about Ezra Firestone's Zipify, his company Zipify. Zipify's one click upsell. Bold Apps has one in beta. I've seen it enough places now I'm comfortable mentioning it, that we got a replacement called Bold Apps Cashier that's designed to try and pull all these things together, add a bunch of features to the checkout. And of course we have heard from him before. Jordan Gal from CartHook, who joins me today to talk about what's going on in this space, why and how it's heating up, and why it's controversial, what the trends are and what's going on. It's a more high level discussion but I think this should be very interesting. Jordan, welcome. Jordan: Thank you very much, Kurt. Thanks for having me on. I had to bite my tongue through the intro because I have a lot of interjections to make. Not disagreements but adding to the richness of the debate. How about that? I think we can get into it. I think it's a good, good topic. Kurt: I don't even know where I fall on this, so we'll see if you sway me. You probably will. You're a charismatic gentleman. Jordan: I don't even know if it's about swaying. It's a laissez faire argument. The checkout on Shopify right now is good. It converts well. Once people get into the checkout, it converts and it's standardized and it looks great on mobile and it's super stable and super fast, so there's not an argument to be made about how Shopify's checkout is terrible. That's not the argument. The argument is, should the eCommerce merchant have control over their checkout? And if so, then why? What are people trying to do with the checkout? And we saw the first rumblings of it with the subscription apps, and now it's starting to blossom a little bit in that space and we've got a few different companies playing in that space. Our company, CartHook, has a one page checkout and post purchase upsell app, and then Ezra's got OCU and then Bold's coming out, so it's getting interesting and my only argument is to let the merchant do what they want with their store. Kurt: When you phrase it like that then it's hard to argue with it. I'll play devil's advocate. The argument against it would be, protect people from themselves. If the checkout is based on ... It works and it's got these millions of data points, then lock it down. It's so important. Don't let people mess with it. But then I have said that and we've heard that on the show, but then I've also said if you want to add predictable, recurring revenue to your store, you should try selling subscriptions, in which case you got to replace the damn checkout. Jordan: And it may not even be like that forever. This very well may be a temporary period where things are in transition around the checkout. That's one of the things that we keep an eye on. We say to ourselves, how long does this last? This period where Shopify's checkout is locked down and then people are replacing it. Maybe there's something that we're transitioning into with some of Shopify's new APIs that allow for more features to be built into the Shopify checkout instead of replacing. I think it's a very fluid thing. To back up a touch, our product, it originated years ago when I ran an eCommerce business on Volusion where I ran the company with my three brothers. One brother was in charge of getting traffic to the store. I was in charge of converting that traffic into sales, and my other brother was in charge of everything that happened after the sale, from customer service to shipping, inventory, and so forth. So I spent my days staring at, okay, how do I convert more of this traffic into sales? The truth is I spent a considerable amount of my time on the checkout process or the cart page and the checkout page and trust symbols and error notifications and as everyone knows, every little tweak can make a difference. Sometimes you don't know which tweak makes a difference so you start off with your best practices and you make it super simple, and then you start to work from there and a lot of unexpected things happen. That's where it originated and now what we're really doing is we're bringing that same mindset and that same situation into Shopify. We're saying what works for one store may not be optimal for another store, so let's give control over to the merchant to experiment. Kurt: If we hand control over to the merchant, what are the things that people are going to do? What are they missing out on now that they could be doing if they had access to this checkout, or swap it to one of these other replacements such as CartHook? Jordan: We're seeing it happen in two different ways. The first is on the checkout page itself, and the second is what's happening after the checkout. I don't even know where we should focus first. I guess the first one's almost easier. Kurt: We'll do it in order. Jordan: Sure. I think it's more straightforward too and then the second part that the upsells after the purchase go deeper, so we can go deeper into that side. The first part is the checkout page itself. Shopify has a three step checkout and it's debatable whether or not that is the right way to go compared to a one page checkout. These days with more and more traffic and more and more conversions happening on mobile, you want it to be as fast as possible. Again, it's not straightforward that a one page checkout is faster and easier and converts better, but you can't tell without experimentation. What our customers are doing is they're trying to match up their checkout page with their brand so that it's on their own domain and it has trust symbols, testimonials, images, design that match the rest of the company's site so that there's a consistency from the product page to the cart page to the checkout page and then that consistency is generally understood to help conversions. Kurt: So the first is we want access to design for two reasons. One to make it match the store so you have a cohesive experience. You don't have this jarring, suddenly I'm on a different domain name with a different feel, a different look entirely. That's usually the first objection is listen, I just want this thing to look the same. Okay, cool. Then the second would be, all right, you're asking a lot saying to a stranger, "Hey, give me your credit card details and your home address, buddy." That's a big ask, so you want to add some psychological triggers in there like social proof, trust indicators. Even just, "Hey, if you have questions call us. Here's our toll free number." That kind of thing. Then of course remove all the friction. Make it as easy to use as possible. Add fancy features like address auto-completion would be a not atypical customization we see. Jordan: Yeah, and along with that just the desire to experiment with whether or not one page checkout will convert better for you than the multistep, and it's not straightforward. Kurt: It really does depend on the audience, because before we hitched our cart and did only Shopify, and obviously this was years ago so things have changed wildly, but we saw situations where some stores did better where you gave people the option to register as customers versus be guests. Some stores did better when you did one page checkout versus multistep. It really was dependent on the audience. Jordan: Yeah, it makes sense and that's what we're seeing too. It is not a straightforward, the second you add a one page checkout it converts better. It's not straightforward like that, so it's an experimentation piece. Kurt: And the end goal there to have those options, to have those features, is to increase the conversion rate. We make it as easy as possible, remove all those barriers, all that friction and we just make it easier for people to buy, and in theory our purchased rate goes up, right? Jordan: Yes, and one of the interesting things that we have an eye on is it's my opinion that the thumbprint wins. That's where I think everything is going on checkout. What I say is that my ideal is that 12 months from today, our default checkout page has no fields. Like the cart summary where you don't see the cart summary until you click on it and then it opens up and extends the cart summary. My hope is that the fields are hidden and you have to click on it to open up the fields to put your name and address in, because the thumbprint purchase will be that prevalent. That's what I hope things get to for merchants, because once ... There are a few different options. Apple Pay, Android Pay, some type of a Shopify Pay, Stripe. Whatever comes out over the next year I think the thumbprint is the thing that wins. Kurt: We see that with Apple Pay now and really I've only used it in maybe two or three situations and it was absolutely magical. Like oh my gosh, this is the easiest thing ever. How long has it been around? A year? And it's stunning to see how few ... This is not a criticism of just Shopify stores. Of just eCommerce and mobile in general that just don't use Apple Pay and that confuses me. Jordan: I think these things happen all at once. They grow and then all of a sudden you look at it and you say, "Whoa,". It wasn't that big last year and it's bigger this year and it's anticipated to be big, and the next thing you know it's huge and then everyone adopts it all at once. Over a 12 month period everyone will add it. That's my ... It's just inefficient, man. To be on a phone and punch in all those buttons when you're just using the credit card that you already have in your wallet and then you will eventually have inside your phone. It seems inevitable to me. Kurt: Absolutely. I'm confused as to why it didn't happen sooner. Jordan: I agree. Kurt: That's our dream as we get to, I want to check out. I just tap my thumb and it's like, "Hey, you want to pay with this card and send it to this address, right?" Yeah. Done. Send. No more thinking about it. It's done. It's over. It's one step. It works on our mobile devices and soon we'll see touch ID on everything. Jordan: It's a bit scary, isn't it? Kurt: A little bit. Jordan: The fact that the entire Internet will be as easy to purchase from as Amazon is scary. Kurt: Yeah. I ... It's a total rabbit hole here. I don't keep Amazon on my phone to prevent impulse purchases. When I need to shop on Amazon, I download the app and then I have to log in, make a purchase, then delete it. Jordan: Wow, good for you. Kurt: Because it's too easy. Jordan: If I were a Shopify merchant, that's what I would want. I want it to be too damn easy to buy from my store. Kurt: Right and fundamentally, with conversion rate optimization, that's the end goal is it is too damn easy to buy from this store. That's number one is, give me access to design so I can optimize this thing tailored to my specific audience. Then the pushback against that would be, "Well, if we do that we're giving you enough rope to hang yourself or you could mess it up and make it harder to use." In theory you're sophisticated enough. You can test it. You would know that your conversion rate goes down. Jordan: Yes. Like all business. I have plenty of rope to hang myself with in my business, just like you do and just like everyone else does. Kurt: There are other places I could through things up like uploading 12 meg PNGs to my carousel slider and that kind of thing. Then the other is this post purchase stuff, which I think is really exciting and is an untapped opportunity. Talk to me about that. Jordan: I think it's fascinating, and I have really enjoyed my job for the past year working in this space because it's just genuinely interesting and new. Once again, let's back up two steps. Here's what I see that happened over the past year or two. What's happening is that the marketers, the army of marketers that move around the web and identify opportunities, they have been moving from digital products to physical products en masse. Just a gigantic trend. It was not kicked off but accelerated by ClickFunnels. ClickFunnels brought marketing innovation in their platform. They basically said, "Okay, Leadpages, you guys have awesome landing pages, but people don't build landing pages on their own. They build them together in a funnel." So ClickFunnels just put that concept into play and said, "Now instead of building standalone landing pages, we're going to help you build landing pages that connect in a funnel," and then on top of that they provided a ton of education around how to use that. How to sell both digital and physical products through a funnel, and one of the key components of the funnel is the post purchase upsell. It's not just an opportunity to add something to someone's order. It is an opportunity to completely change the way you actually sell. The strategy from the starting point can be changed because of the fact that the post purchase upsell exists. A popular example is the free plus shipping offer. The free plus shipping offer, the way it works is what you want to do is offer something on the front end on your checkout page that's really low, low price. Ideally it's free. It's, "Hey, I just wrote a book. Buy my new book. I'll give it to you for free. All you need to do is pay for shipping." So the book is free, $0, and the shipping is call it $6.95, hence the free plus shipping nomenclature. Kurt: If you want to see this in action, if you've ever seen ads ... Clearly Facebook has considered me an info-marketer because I see ads for this stuff all the time. I got ads continuously for Russell Brunson, the owner, creator, of ClickFunnels, for his book DotCom Secrets, which was offered to me as free plus shipping and sure enough, after seeing enough ads, I did end up buying it for free plus shipping and it was like $7. Jordan: Right. And now after- Kurt: Then it worked on me a second time. He just came out with another book. Did it again. Jordan: That's right. So look, it works. It's a great offer, and so what that does is it gets the person into your funnel. All of a sudden your checkout page, what you're selling on the front end becomes an entryway. It's not the point. It is the beginning of the point. Once you put in your credit card information to pay $6.95 in shipping, what happens is that payment token can then be used again, which means ... Kurt, when you bought that book, what happened after you made the purchase? Kurt: Immediately afterward it's like, thanks. That's great. You purchased it. By the way, one time offer. You'll never be able to get this again. For $150 or something, add this extra package of just amazing value and it had a video and it was it's own amazing landing splash page and I said no thanks. But I also made sure to not read it because I'm sure it was very compelling and I might have bought it, and then when I said no thanks, it offered me another different thing. Jordan: A downsell. Kurt: A downsell, which is always going to be cheaper than the first thing it offered me. It always seemed way cheaper because I was just price anchored to the other thing. Jordan: Right. So if you had decided to purchase, in order to purchase all you would've had to do is click on the button that said, "Yes, I want to purchase." You would not have needed to reenter your credit card again. The credit card would have been stored in the payment token stored from the checkout page. That became very, very popular in the ClickFunnels world, and then the next phase what happened is a lot of people on ClickFunnels started selling physical products in this way. They'd say, "Okay, here's one unit of skin cream," and then after the purchase it's, "Hey, do you want to buy another one for a different price?" And, "Hey, do you want to subscribe and just save and get it every month without you having to do anything?" So then it started to creep into the physical product world. People started making a lot of money being really successful in the physical product world, and then what do they realize, Kurt? They realize, "Oh man, I really want to use Shopify to do the order management because it's really good at it." Then you had this strange gap where you said, "Okay, I want to sell like ClickFunnels but I want to manage like Shopify," and that's really what's happening in the market right now. You have a ton of these marketers coming into Shopify and they're introducing all these marketing concepts and now they're slowly seeping into the regular retailer world, not just the marketer world, and now there's this crazy [crosspollinization 00:19:30] around post purchase upsells are ... It's a legitimate strategy. It works. Kurt: Right. Initially, as soon as I think retailers and eCommerce folk in general hear info-marketer, they're like, "Oh, it's sleazy. I don't want to do it." Then over time they open their mind to it. It works for them for reasons, and a lot of the stuff is based on 50, 100 year old direct response marketing ideas. We've seen that with the power of landing pages and people's desires to rather than just have a product page, make these much more sophisticated, compelling landing pages for their Shopify store that are borrowed straight out of this info-marketing world. Jordan: Yes, and I actually want to make sure we talk about the landing page thing. That's probably the biggest insight I can give to your audience based on what we're seeing, so let's put a marker on that. I just wrote that down as a note. The process of normalization. I remember three years ago when we first launched our abandoned cart application, CartHook started off as an abandoned cart email app. We used to get people who saw our site and email us in such anger. Just, "I cannot believe what you guys are doing, that you are horrible, evil people who do this," and it's because we're sending emails to people after they abandon their cart. Do you know anyone who thinks that's a horrible, controversial, sleazy practice? No, it's normal. It works. It's inevitable. You need to do it in a tasteful way. It's always in the way you do it. Kurt: Yeah. Don't damn the tools. It's what you do with them. Jordan: Exactly right. I think there is now a process of normalization around upsells. I think within a year, basically not every single time but most of the time you buy something online you will have a post purchase upsell, and people will start to learn about it and be conditioned to it and understand that they're going to get certain offers and then they'll start to try to game it to see what kind of offers they get after the purchase. It's just a totally normal process. Kurt: I had not thought of it that way but yeah, we're already doing that as a standard practice in email marketing automation. You've got to be doing an upsell after the fact to extend customer lifetime value. Even the previous episode to this one that's literally what we discussed. Like a third of the emphasis was devoted to those post purchase sequences. At no point did we think it was strange, sleazy, or anything like that. Jordan: No, it's just a normal part of retail. Anyway, so that's the second piece. The first piece is the checkout. The second piece is what happens after the checkout. Now there's this amazing experimentation. What can you do ... If it's helpful I can give you what a typical post purchase funnel looks like. Kurt: I love examples. Really solidify it, picture it, so lay it on me brother. Jordan: Yeah, let's do it. Let's say you are selling flip flops. Okay. You sell flip flops from Brazil, so it's cool. You've got a brand going. A typical post purchase upsell funnel would look something like this. Visitor puts a pair of your flip flops in the cart, goes to the checkout page, fills out the forms, puts in their payment information, and clicks "complete purchase." After that checkout page the first page they would see would be an offer for more of the same. Meaning, the product you just bought, I'm going to offer you the same thing but for a better deal. Basically say, "You want to get a second pair of flip flops for 20% less?" And it's positioned as a one time offer because literally on the site publicly, it's offered for call it $40, but because you just purchased it, it's a thank you to someone who just purchased it. It's a one time offer. Add a second pair for you, for your spouse, for safekeeping, whatever. You get it for $30. Then, if they accept it, let's not get into downsells because that gets complicated, so let's just say three upsells in a row. Let's say they have two pairs of flip flops and they got a good deal on the second one and they're happy. The second would be for a complimentary product. What goes along with your flip flops? It is your flip flop cleaning kit. Then again you can say a one time offer, publicly or it may not even be available publicly on the website, or on the website the cleaning kit is available for $10 but now you can add it to your order for $5. So upsell number one is more of the same. Upsell number two is complimentary. Then what some people do, upsell number three is expedited shipping. What you're doing is you're saying, "This person is really interested. They just purchased. Maybe they want to get their product faster," and so instead of trying to convert them to upgraded shipping on the checkout page which creates friction, you can add an upsell as the third upsell for expedited shipping. Basically offering the same type of upgrade in shipping that you would've on the checkout page but this time you're not adding the friction up front. You're making an offer after the fact, then they can decide whether they want expedited shipping or not. That would be a typical post purchase upsell. More of the same, complimentary product, expedited shipping. Kurt: I love it. I love it and I can't do it right now. Jordan: Right. The point of this is really to change your average order value. Kurt: Right, obviously you're increase customer lifetime value but we're doing it in a much faster way. Where normally it'd be they make the purchase and then you email them their upsell offers, versus now we're doing it like, they have already committed to the first purchase, and in that same transaction now we're increasing that average order value, I think in theory extending their customer lifetime value through these upsells. Jordan: Right and the whole theory is, because these offers come after the checkout they don't interfere with the conversion rate on the front end. Kurt: Right and that's the risk. Right now if I want to do something similar I would use an app like Bold Apps Product Upsell [inaudible 00:25:51] pops up in the cart based on what's in the cart and offers me additional items. It's like, "Oh, you bought this beach towel. Did you also want to buy this suntan lotion?" So it pops this thing up. But they haven't bought the first item yet, so there's always the fear that this is going to increase bounce rate on the cart page. It's going to impact that conversion rate. Jordan: You got it. So it should be the same math on the front end. If you spend $10,000 a month in advertising and that usually results in let's just say 100 orders and the average order value is $100, that makes you $10,000 in revenue. Cool. Now, if you add post purchase upsells, that doesn't change at all. It's still the same spend, the same conversion rate, the same revenue but now 20% of those 100 purchases also add an additional average of $10, so now you've just made an extra $200. It shouldn't change the math on the front end at all on the conversion rate. Now what you're doing is just X% of customers are also taking an upsell, so you spend the exact same amount on ads but you make more revenue as a result. Kurt: So I'm getting a higher ... My initial order, my customer value goes way up but my cost per acquisition of customers doesn't change in the slightest. Jordan: Right. Shouldn't change, but the average order value goes up, and what does that allow you to do? It allows you to spend more on ads, and then you can make more money, and then spend more on ads, and make more money. Kurt: Right, you step on the gas and just keep this ... which I learned from you in a previous episode. If you get a funnel that works, it's profitable, step on the gas. See what you can do. Jordan: Yeah, step on the gas. Kurt: See how far you can scale it. That's a good example of how one might use upsells in eCommerce. Can I do this in Shopify right now? Jordan: You can do it in Shopify right now and there are a few options for merchants. Between ourselves and Ezra's OCU, there's starting to be some innovation in the space. Bold just came out with their Cashier. That's in beta, so the features there, we don't know what they're going to do but right now in the market you can use our product, CartHook Checkout or you can use Zipify OCU and people are doing it. We are getting a healthy amount of demand and we are kind of quiet. We don't really do any advertising and marketing, and we're just getting a wave of people who are talking about it in Facebook and then wanting to try it. It's starting to grow very organically and I think it's going to tip at some point over the next few months where it's just going to be more standard practice as opposed to the innovators on the marketing side. We're already talking to some really well known merchants that I don't want to mention, so it's already seeping into the ... The mean. The one standard deviation away from the normal. It's already creeping into the norm for them. Kurt: Right. Once we have these big ... You have some hero stores. Some stores that you aspire to be like. Very large, work in public Shopify stores. A good example would be [Beer Brand 00:29:18] or I always reference [Everest Bands 00:29:19] on here where you hear a lot about them and you're just like man, I want a store like that. Once you see those people, because we perceive they're successful and therefore when we see them adopting these things we go, "Well, they must know what they're doing." Everybody has that thought, even if they're just experimenting. That's what's going to normalize this and we're going to see more demand for it, and then we'll see more education about it, more people talking about it in Facebook groups, and you're right about that. I start seeing more and more mentions, especially in the Shopify Plus Facebook group. See mentions like, "Hey, how do I do this?" Then, "How do I do upsells? How do I do this?" And you hear people like, "Oh, check out CartHook. Check out OCU. Have you heard about this new thing from Bold?" I keep seeing this in the last month this conversation keep happening. Jordan: I think it's a great thing for Shopify merchants. I think it's a good thing for our market specifically. I expect more competition. Ezra and I are in touch and we're both supporting what the other person's doing and I think it's good for everybody. Kurt: That's one of the wonderful things about this community in general. Everybody works together for the greater good. Jordan: Yeah, and it's big enough. It's all good. Kurt: There's 400,000 Shopify stores. Jordan: That's wild. Kurt: It's all good, man. Jordan: Kurt, how we doing on time? I want to get to this one thing that we see that I don't want to leave out. Kurt: Right. We're at 30 minutes recording so I do want to wrap it up after this, but give me that one hit. Give me the tremendous value. Lay it on me. Jordan: All right, here's what we're seeing. People who are heavy into Facebook advertising, the people who really, really care about their ROI every single day for every dollar spent. What they are doing is they are first figuring out which product on their store sells, and then they are no longer sending the traffic to the product page. They are building a landing page and sending the traffic there and they are getting much more success from it. In theory you and I know that works. We know that a landing page converts better than a homepage let's say, but it is being put into practice in a big way in the Shopify world. People will figure out which of their products sell best and then they will do more work on the page to sell. Instead of just sending to a standard page where there's some photos on the left and then on the right there's some bullet points and a description, they'll put together a full blown landing page that does away with the navigation, keeps a super focus on the product, and does a lot more work with videos, additional testimonials, additional images, more copy, and they are being rewarded for going that next step in effort beyond just the standard page on the Shopify store. Kurt: I'm totally with you. I absolutely believe it. Just to give the crash course in Shopify landing pages, imagine a more purposeful product page. Often that is how we do it is if you've got access to a front end designer developer, we make a longer form version of the product page where we've got longer sales copy. We go through the whole pain, dream, fix format. We include social proof. Maybe we include urgency on there, scarcity. We'll do little hacks with that stuff ... And you can't do this for every product, right? So either you sell a few products, you could do it for all of them. Do it for your flagship product or use the 80/20 rule. Figure out, this is the big bad boy. Do it on just this one. Then take that same page, make a version of it where you just throw in some extra style tags and hide, display none, all the extraneous links that would get someone to leave the page. The fundamental thing that makes a landing page is in theory, it only has one call to action. Generally that means you got to strip out your navigation from your header/footer, so there you go. There's the easy crash course in Shopify product landing pages. Jordan: Just to plug my own product a little bit, what they're doing from there is they're using ... This is what our most successful merchants are doing. They're using what we call product funnels. In CartHook you can build something called a product funnel which links up directly to one specific product in your Shopify store and then provides you with a URL that goes right to a checkout page that has that product preloaded. They don't go from the landing page to the cart. They go directly from the landing page, they put the funnel URL from the CartHook product funnel, and then they go straight from landing page into the checkout page with that product preloaded, and then all the post purchase upsells after it and because you know exactly where the traffic is coming from, that one landing page, you know which product they bought so you can put testimonials that are specific to that product on the checkout page and then you can have a post purchase upsell sequence that's very specific to that product. It's a super, super focused funnel that you have full control over. You have control of the landing page, checkout page, upsell pages, thank you page. That's where our most successful merchants are dialing in their ad spend. Kurt: Just thinking out loud, if you are just starting out with a Shopify store, is this something you want to worry about or is this once you've got where your processes, your product validated, dialed in, then you want to start exploring this stuff? At what point do I start doing this, I think is my question. Jordan: I'm going to say that this is not something you should do as one of the first things. There are so many other foundational elements to your store that you need to get right, between the positioning and copy, navigation, and so on. I would work on that first. This is an optimization. This is, okay, how do I make things better? I think maybe eventually it will get to the point where, okay, I need an email app. I need a cart abandonment app. I need an exit intent popup app, and I need a checkout app. That's where I hope it gets to where every single person that starts a store just grabs these few fundamental apps that they need to add. I don't think it's quite there yet. I think this is a bit more advanced. Kurt: I want to wrap this up but now I got more questions. You rattled off here's the four apps you need to have. Do you have a preferred one or recommendation for an exit intent popup app? Jordan: No. I don't know. I don't know. I know OptinMonster. I know OptiMonk. I know Bounce Exchange for bigger stores, but I'm not as familiar with the app ecosystem to recommend exactly what to use. We partner with certain apps like ReCharge Apps on the subscription billing so people can sell subscription products inside the funnel and so on, but beyond the larger market, I'm not the right person to make those recommendations. Kurt: Okay. All good. I'll throw in my recommendation. I really like OptiMonk, but I've also heard fantastic things about Justuno but I have not personally played with it. I think in theory the thing I'd like to do and I never get around to because these other exit intent popup builders are so convenient, would be just coding our own using Ouibounce which is just an open source JavaScript snippet. It's O-U-I bounce, Ouibounce. I will throw those into the notes, the links mentioned. Jordan, where can people go to learn more about you? Jordan: Go to CartHook.com/checkout and you'll see more about the products, and then we interact with our customers and people on the site a lot so if you have questions just click on that chat button in the bottom right or hit us up at support@CartHook.com and if you are feeling podcasty, check out BootstrappedWeb.com which is my weekly podcast. Kurt: Who do you host that with? Jordan: Brian Casel. Kurt: He is a good dude. Jordan: My man. Kurt: Wonderful man. I will not go down any more rabbit holes as I was about to do. No, this is good. We're going to wrap it up here. Jordan: Cool. Kurt: Thank you, Jordan. I greatly, greatly appreciate it. I think that's all for us today at the Unofficial Shopify Podcast. And to our listeners, I would love to hear your thoughts on what you've heard come out of this discussion, so join our Facebook group. Just search the Unofficial Shopify Podcast Insiders. You'll find it. Apply to join. I will approve you, and come talk to us. I post every episode there. Or, you can always sign up for my newsletter at KurtElster.com. Shoot me an email. Either way, you'll be notified when a new episode goes live. And of course if you want to work with me, I'd love to have you. Go apply at Ethercycle.com. That's my consultancy. As always, thanks for listening and we'll be back next week.

Oli Gardner. He’s the co-founder of Unbounce. He’s seen more landing pages than anyone in the planet. He’s a prolific international speaker and he’s on the mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. Famous Five: Favorite Book? – How to Deliver a TED Talk What CEO do you follow? – N/A Favorite online tool? — UsabilityHub How many hours of sleep do you get? — Maybe 3 hours If you could let your 20-year old self, know one thing, what would it be? – “Learn how to make decisions”   Time Stamped Show Notes: 01:10 – Nathan introduces Oli to the show 01:49 – Unbounce is a SaaS business and a conversion platform for marketers which started as a landing page platform 02:00 – They just expanded to convertibles that have overlays that captures more leads and signups on the website 02:17 – Unbounce was launched in August 2009 02:33 – Unbounce has 6 co-founders 03:11 – Oli was broke and filed for bankruptcy 03:26 – Unbounce was initially funded by friends and family with $15K CAD 03:38 – Unbounce had a seed round and Angel round and has raised a total of less than 1 million CAD 04:12 – The 6 co-founders are all equal 04:22 – All are working full-time 04:50 – They’ve figured out a rough valuation 05:25 – 5 of the 6 co-founders are still active 05:41 – Team size is 184 05:49 – Members are based all around Canada and some in South America 06:14 – RPU is $93 CAD a month 07:05 – Unbounce lets anyone in for at least 2 years 07:11 – Their plans have been restructured in a way that is most beneficial 07:38 – Their $10-plan has been removed 07:57 – Unbounce now has professional marketers 08:10 – As Unbounce continues to grow, they’re trying to scale with their customers 08:33 – Unbounce currently has 14K active users 08:42 – You can create a demo account but you can’t get your own domain with demo 09:13 – Average MRR is just under $1.4M 09:47 – Unbounce had a problem with churn, like what most SaaS businesses have encountered 10:03 – “We know that you need landing pages for everything you do” 10:55 – 5% is the problem churn with Unbounce 11:30 – If Salesforce or Marketo have been integrated, the company is a larger company 11:47 – Overlays have been successful and there’s so much traffic and data 12:09 – Overlays are called overlays because they are similar to popups 12:20 – “We’re trying to be responsible with the technology because technology is not the problem, we are” 12:52 – Oli respects Bounce Exchange when it comes to the overlays world and they’re doing a lot with machine learning 13:06 – The biggest difference in using Unbounce is you will feel that you’re not using templated overlays 13:40 – Unbounce’s value is different from SumoMe and their targeting is getting smarter 13:55 – Most services like Unbounce charge $250-5K a month and Unbounce starts at $99 14:06 – There are cheaper ones in WordPress, but they’re not really good 14:21 – Oli is primarily a public speaker now and spends most of his time on the road 14:25 – Oli was actually scared to start public speaking years ago 14:33 – Nathan recommends watching Oli speak in public 15:15 – The rest of Oli’s time is spent with Unbounce’s marketing team and data scientists’ team 15:48 – Unbounce just got engaged with a new marketing agency 16:03 – LTV 16:14 – Unbounce had one marketing guy and he left, so they switch to a 5 digital local agency 16:33 – CAC 16:43 – The Famous Five   3 Key Points: Being broke should NOT hinder you from starting a business. A great product with a reasonable price will always attract more customers. Learn how to make decisions and don’t hold back.   Resources Mentioned: The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia Klipfolio – Track your business performance across all departments for FREE Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

Peep Laja. He’s the founder of CXL. He was voted as the most influential, conversion rate optimization expert in the world. He helps fast-growing companies grow faster through his services, coaching and CXL Institute’s certification programs along with his world-favorite optimization blog. Famous Five: Favorite Book? – Used to be Ready, Fire, Aim What CEO do you follow? –  No Favorite online tool? — Google Analytics and Intercom Do you get 8 hours of sleep?— No If you could let your 20-year old self, know one thing, what would it be? – Peep wished that he had thought bigger when he was younger   Time Stamped Show Notes: 01:33 – Nathan introduces Peep to the show 02:18 – CXL is an optimization company 02:30 – CXL does conversion optimization 02:40 – CXL also teaches about conversion optimization and everything a company needs to grow fast 03:13 – CXL has been an agency model for the longest time 03:31 – Conversion XL Institute was launched in 2016 03:41 – It also has a monthly subscription 03:52 – MRR as an agency 04:11 – In running an agency, it doesn’t make sense to work with small businesses 04:59 – CXL has a minimum engagement of 3 months 05:06 – The size of the client determines their length of stay with CXL 05:17 – CXL agency currently has an average of 15 clients 05:26 – Team size is 10 05:32 – Agency people are mostly based in Estonia 05:38 – Peep is based in Austin and is mostly working on the institute side 05:54 – Peep only steps into the agency, if needed 06:08 – CXL has a blog where most lead generation happens 06:19 – CXL has 2 full-time writers for the blog 06:35 – Average MRR 07:10 – Peep is working on the scaling aspect of the institute 07:32 – “Self-paced is not a good model for learning” 07:40 – Coursera, Udacity and other e-learning platforms struggle with churn 08:16 – CXL Institute added live courses which are happening in real time 08:30 – The participation rate is way higher than the self-pace courses 08:38 – The reasons why the participation rate is higher 09:01 – Self-pace is priced at $99 a month 09:04 – Live courses have a one-time fee per course and there are 2 courses per month which are priced from $299 to $499 10:08 – Average number of students per course 10:41 – CXL Institute has their predominant list 10:47 – CXL Institute also uses retargeting 10:56 – CXL Institute is now starting to explore affiliate marketing 11:09 – List size 11:24 – The blog was launched at the end of 2011 11:43 – The pop-up is the most effective CTA that drives more opt-ins 12:18 – Peep shares how to make a pop-up for a blog 12:33 – CXL Institute is using Bounce Exchange 12:50 – “We try not to annoy the users” 13:04 – Bounce Exchange CEO was in Episode 253 of the Top 13:27 – CXL Institute does a revenue-share model with the instructors 13:34 – The instructors are marketing their classes on their own, as well 14:18 – The live course inclusions 15:02 – It is like a one day workshop 15:30 – The big companies are the ones who buy the self-paced courses 15:52 – CXL Institute currently has 1 certification program 16:04 – CXL Institute is adding 2-3 certifications quarterly 16:30 – Peep initially thought the self-paced would be for small businesses 17:30 – Annual signup is 20-25% 18:10 – CXL Institute is having a conference called CXL Live 18:16 – A whole resort is booked for the conference 18:30 – The conference will be at Hyatt Regency Hill Country ,in San Antonio 18:38 – A ticket includes a 2-night stay and meals 18:50 – The conference will be on April 5-7 18:55 – Visit live.conversionxl.com for more details 21:15 – The Famous Five   3 Key Points: As an agency, the amount of time spent working with small and big companies is the same, so it’s better to stick with the big ones. Self-paced learning faces more churn than live courses. Think big and don’t just settle on what you think you can do—aim higher.   Resources Mentioned: The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia Klipfolio – Track your business performance across all departments for FREE Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

Ryan Urban, the founder and CEO at Bounce Exchange, a fast-growing consultancy that increases online conversion rates. Listen as Nathan and Ryan talk about investing in your own start-up, why some analytics aren’t worth it, and the best eateries in Tribeca. Famous 5 Favorite Book? – The Psychology of Persuasion What CEO do you follow? — None What is your favorite online tool? — Gmail Do you get 8 hours of sleep?— No If you could let your 20 year old self know one thing, what would it be? — Drop out of college! I should have dropped out instead of going to grad school. Time Stamped Show Notes: 01:20 – Nathan’s introduction 02:20 – Welcoming Ryan to the show 02:30 – Best eateries in the Tribeca area? 02:54 – Bounce Exchange makes money for e-commerce companies 03:20 – Created a new category of marketing software to increase online conversion rates 04:00 – Why Ryan left Bonobos when he was offered $300k to stay 04:40 – It’s crucial to get the right co-founder for a start-up 06:10 – In 2013 Ryan made a little over $30k: he couldn’t get a loan for a wedding 06:50 – The co-founders of Bounce Exchange are both in business 07:30 – Their developer has equity but doesn’t work for BounceX full-time 08:30 – Ryan didn’t want to follow the model of big software companies 09:10 – Bounce Exchange currently has around 150 employees 09:40 – Bounce Exchange was initially self-funded 10:30 – In August 2015, raised $6.3 million in a VC round 11:30 – 2012 made around $105k in revenue; 2015 made $17 million. 12:00 – Aiming to make $3.3 million in December 2016 12:20 – Currently working with 250-300 clients 13:40 – It’s difficult to come up with average revenue per client 15:30 – MRR January 2016 was between $1.5 and 2 million 16:50 – Net revenue churn is roughly 0% 18:20 – What are Bounce Exchange spending to acquire new customers? 21:30 – CPA of around $2k 23:10 – Why Ryan thinks CAK/LTV isn’t a useful analytic 24:40 – What’s a better measure? Ryan likes to use CPA to acquire a qualified demo 25:10 – Acquiring a customer for 20% of what the contribution margin dollars will be 26:00 – 85% of the team is in New York 26:45 – Bounce Exchange is currently in the black 28:00 – Calculating a PNL 22:30 – Other major costs include security and server infrastructure 3 Key Points: Put your energy into the right start-up. Lots of talented people waste their time making bad ideas work. Everyone feels like they’re underachieving. Decide what goals matter to you. Decide what analytics are relevant to your business. The numbers that everyone else is talking about might not be useful for you. Resources Mentioned: Freshbooks - The site Nathan uses to manage his invoices and accounts. Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible. Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+ Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books. Show Notes provided by Mallard Creatives The Top is FOR YOU if you are: A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4) STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7) An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1) The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14). Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries. Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop  

Bounce Exchange CEO Ryan Urban tells us about how he got where he is today, what struggles and triumphs he and the company has faced and whats new. Bounce Exchange employs Exit-Intent technology to help transform bounced website traffic into revenue.

Bounce Exchange CEO Ryan Urban tells us about how he got where he is today, what struggles and triumphs he and the company has faced and whats new. Bounce Exchange employs Exit-Intent technology to help transform bounced website traffic into revenue.