Podcasts about conversionxl

In order to grow your sales, you have to measure your marketing. And just any kind of analytics won’t do; you have to have analytics that you can rely on. Today, I have with me MeasurementMarketing.io Co-Founder Chris Mercer to dive into the real essence of having the proper data analytics in ecommerce. Chris also shares his company’s best measurement practices and the challenges he encountered in his years of marketing tracking experience. Tune in to this episode to learn how you can improve your marketing strategies with the right understanding of your business numbers! Episode Highlights: Introduction [00:00] Why you don’t have to measure every action taken on your website [01:29] How Chris started with measurement marketing [02:58] The beauty of prioritizing measurement in doing business [06:13] Common false beliefs about measurement [8:20] Understanding customer behaviors through measurement marketing [16:05] MeasurementMarketing.io’s framework in delivering its services [18:17] Why data isn’t about the numbers [24:57] Challenging tracking projects that Chris had [28:03] Chris’ perspective on delayed conversions [33:39] Chris’ take on the drama between Apple and Facebook [36:14] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Measurement Marketing’s Website (https://measurementmarketing.io/) About our Guest: Chris Mercer is the co-founder of MeasurementMarketing.io with 20+ years of experience in sales, marketing, and training from speed reading to sales management. He is a top contributor and speaker at several analytics and optimization conferences and blogs, including ConversionXL, Content Jam, DigitalMarketer, Traffic & Conversion Summit, and Social Media Examiner. Get in touch with Chris through LinkedIn. Optimize Your Business’ Potential and Increase Marketing ROI If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. Are you serious about growing your ecommerce brand? Work with us at Wicked Reports. Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Sometimes taking something too far is the best way to get it right. After burning out with her editing business, Lianna went back to corporate. It didn't take long for her to realize that was a big mistake. Here's how she undid that decision and found the fun and balance she needed to fall back in love with her business. Can't-Miss Moments From This Episode:Death by a thousand stiff, overly professional sounding emails: you escaped corporate hell, so why would you run your business sounding like a corporate suit?  When you're really good at something but it makes you feel “meh,” what do you do? Lianna shares how a job she hated and a job she really hated led her to the work she loves now.  If you're feeling more like an hourly employee then the CEO of your company, Lianna's got a strategy for you. It's not a magic rubber stamp but it makes things way easier (and way more enjoyable) “Like I don't know, maybe a pun?” — If that's how you're defining “funny”, you might want to dial it up. Lianna and I break down how going too far can actually help you get it just right.  “Just kiss the spoons” — The cautionary tale of when humor goes really wrong, courtesy of The Great British Bake OffDon't miss out - listen now!Lianna's Bio:Lianna Patch is a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click (in that order).Trained in the not-so-dark arts of buyer psychology and customer research, she specializes in punchy, engaging landing pages and email copy. Her work has been featured by Copy Hackers, HubSpot, Conversio, Autopilot, BigCommerce, ConversionXL, and more impressive publications whose names you probably don't know.She's written copy for Freshbooks, Manly Bands, GhostBed, and The Contract Shop, among other delightful clients, and regularly speaks at ecommerce and software conferences around the world.Not sick of hearing about her yet? Great! Conquer campaigns with Lianna at Punchline Conversion Copywriting, or get quick copy jobs done at SNAP Copy.Resources and links mentioned:Lianna's siteLianna's “non-funny” siteLianna's TwitterJack Sparrow by Lonely Island featuring Michael BoltonThe Great British Bake Off HostsThe Mighty BooshOld GreggThe Great British Bake Off Old Gregg ReferenceThe IT CrowdCome kick ass with me:Permission to Kick Ass websiteAngie's Facebook PageAngie on InstaAngie on YouTubeDownload this episode

Tommy Walker spent years as a freelancer before getting hired at ConversionXL as the Editor-in-Chief. He was recruited to Shopify Plus as their first marketing hire, rounding out his tenure there as Editor-in-Chief. He went on to be the Global Editor-in-Chief at QuickBooks. Now, he's the founder of his own shop, The Content Studio. With that plethora of experience, Tommy is uniquely qualified to define what quality content looks like. But Tommy uses a unique approach to help him determine what quality content looks like within an individual organization. Learn more about it in this episode of the Content Callout podcast!Outline of This Episode[0:48] The pair of pants that got Tommy fired[5:07] When companies don't understand content marketing[8:48] Implementing automation to solve the problem[15:43] How to effectively trial a tool[19:31] Don't be afraid to outsource[22:26] Tips + tricks for working with freelancers[28:10] How to take ego out of the equation[31:38] Has Tommy ever seen a perfect piece? [33:48] How do you define high-quality content?[43:30] How to learn more about Tommy WalkerResources & People MentionedThe Content Marketing InstituteAaron Orendorff: Episode #8AirtableTypeformHana AbazaThe New York Conservatory for Dramatic ArtsStory by Robert McKeeThe Canadian LadConnect with Tommy WalkerThe Content StudioTommy's Personal WebsiteConnect on LinkedInFollow on TwitterThe Content CodeConnect With the Content Callout Teamhttps://ContentCallout.com Subscribe to CONTENT CALLOUT onApple Podcasts, Spotify, Google Podcasts

Peep Laja is the founder of CXL Institute (formerly known as ConversionXL, an education platform for marketers, analysts, UX professionals, etc.), Wynter (a platform to test your copywriting and website or product messaging), and Speero (a CRO agency). Depending on when you met him, you might know Peep as the “CRO guy”, the CRO guy who wears the paper boy hat, the powerhouse blogger and conference speaker, or the guy on Twitter who consistently posts blunt and brilliant insights. Alex Birkett goes way back with Peep. In fact, he used to work for him! As such he's learned a ton about from Peep about A/B testing, CRO, and analytic, but also invaluable lessons on how to run a business, how to ship quickly, how to demand excellence of himself and others, and how to prioritize what's important in life. This conversation between Peep and Alex spans many topics, from tactical tips on how Peep manages his social media and audience building techniques, to his drive and motivation for continually launching and running new businesses. This interview was done in-person, so excuse the slight inconsistencies in audio since Alex didn't have his usual podcast set-up. Enjoy and prepare to be intrigued!Connect with Peep on Linkedin or Twitter.The Long Game is hosted by Alex Birkett and David Ly Khim who co-founded Omniscient Digital to help companies ranging from early-state to scale-ups with growth strategy, SEO, and content marketing. Allie Decker, Head of Content, joins the conversation as well.Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Nelson is joined by co-founder and CEO of Tresl, John Chao. Described as the “self-driving car” of e-commerce, Tresl provides data science services for e-commerce businesses.Topics of conversation include the power of data to drive sales, the unprecedented growth of the e-commerce market during COVID, managing a remote team, the ups and downs of working remotely, tracking which investments drive sales, and other topics....[0:58] - John Chao introduces himself, and shares how his company Tresl is providing powerful new tools for e-commerce businesses.[12:23] - Data collected is only as good as data used.[17:03] - The insane boom of e-commerce during COVID.[19:23] - The power of Shopify, ConversionXL, and other e-commerce tools.[23:30] - Understanding attribution, marketing, and conversion rate networks.[33:30] - Starting Tresl, brainstorming ideas, and building the business.[40:02] - Access to the global markets as a remote freelancer.[43:00] - The connections that are lost when you are physically isolated from your team.[46:56] - Using Notion to manage a remote team.[49:33] - Using process documentation to create SEO rich content for blog posts, videos, etc.Resources Mentioned:www.nelson-jordan.com/newsletterwww.linkedin.com/in/nelsontjordanhttps://www.linkedin.com/in/johnychao/https://tresl.co/

A conversation about Conversion Rate Optimization, copywriting, and getting tons of SEO traffic. We talk with Peep Laja of ConversionXL (now CXL.com) about his online learning platform, how they attract some of the top companies in the world as clients, and why he outsources to Estonia.  Make sure to subscribe for more videos like this: https://www.youtube.com/kopywriting?sub_confirmation=1 (https://www.youtube.com/kopywriting?sub_confirmation=1) ▶️ Also join our new "Copywriting Course Clips" channel: https://www.youtube.com/channel/UCWSM9I6Zo9v3ZgXdgcAn07A (https://www.youtube.com/channel/UCWSM9I6Zo9v3ZgXdgcAn07A) Follow Peep Laja:

In episode #1419, we show you how to spot marketing opportunities when growth is flat! Tune in and hear the best tips for when, how, and how much to adjust your business model in times of crisis. We talk about why you should rather focus on conversion rates than trying to find new channels, and a whole lot more!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Spot Marketing Opportunities When Growth is Flat. [00:30] Why looking for new channels is a big mistake when growth is flat. [00:57] Opening doors on existing channels through conversion rate optimization. [01:35] Letting go of your original business model and adjusting to meet new conditions. [02:49] When to know when to pivot: when things are declining, not flat. [03:20] Constantly innovating by ‘killing your business’. [04:00] Sometimes you don’t need a drastic change; focus on surviving right now. [04:32] Using tools like ConversionXL, VWO, and Spiralyze to optimize conversions.  [04:55] That’s it for today! [04:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Peep Laja ConversionXL VWO Spiralyze   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1419, we show you how to spot marketing opportunities when growth is flat! Tune in and hear the best tips for when, how, and how much to adjust your business model in times of crisis. We talk about why you should rather focus on conversion rates than trying to find new channels, and a whole lot more!   TIME-STAMPED SHOW NOTES: [00:25] Today's topic: How to Spot Marketing Opportunities When Growth is Flat. [00:30] Why looking for new channels is a big mistake when growth is flat. [00:57] Opening doors on existing channels through conversion rate optimization. [01:35] Letting go of your original business model and adjusting to meet new conditions. [02:49] When to know when to pivot: when things are declining, not flat. [03:20] Constantly innovating by ‘killing your business'. [04:00] Sometimes you don't need a drastic change; focus on surviving right now. [04:32] Using tools like ConversionXL, VWO, and Spiralyze to optimize conversions.  [04:55] That's it for today! [04:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today's Episode:   Peep Laja ConversionXL VWO Spiralyze   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1376, we ask what happens if your startup has exhausted all of its cash and you slash your marketing spend to zilch? Marketing is often the first expense to get cut when money is low, and in some ways this makes sense. Tune in to hear our thoughts on the best ways to cut marketing costs without losing vital income! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Happens If Your Startup Has Exhausted All of Its Cash and You Slash Your Marketing Spend to Zilch? [00:41] The first expense that goes out of the window: marketing. [01:06] Keeping the profitable marketing budget and cutting the rest. [01:49] The story of ConversionXL and the idea of paid trials. [03:22] Look for partnerships for a cheap alternative to traditional marketing. [04:27] Playing the long game, adapting and taking some inspiration from Gary V. [05:54] Using SparkToro to find your ideal partnership!  [06:20] That is it for today! [06:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: ConversionXL Gary V SparkToro Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1376, we ask what happens if your startup has exhausted all of its cash and you slash your marketing spend to zilch? Marketing is often the first expense to get cut when money is low, and in some ways this makes sense. Tune in to hear our thoughts on the best ways to cut marketing costs without losing vital income! TIME-STAMPED SHOW NOTES: [00:25] Today's topic: What Happens If Your Startup Has Exhausted All of Its Cash and You Slash Your Marketing Spend to Zilch? [00:41] The first expense that goes out of the window: marketing. [01:06] Keeping the profitable marketing budget and cutting the rest. [01:49] The story of ConversionXL and the idea of paid trials. [03:22] Look for partnerships for a cheap alternative to traditional marketing. [04:27] Playing the long game, adapting and taking some inspiration from Gary V. [05:54] Using SparkToro to find your ideal partnership!  [06:20] That is it for today! [06:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today's Episode: ConversionXL Gary V SparkToro Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

On episode three of the COVID-19 Retail Pulse: Live, Ryan and Joe sat down with ConversionXL founder Peep Laja to talk about what these three data-obsessed founders have seen across industries and what successful brands are doing to overcome challenges and create real connections with customers.  Some key strategy takeaways include: Why you should extend your marketing promotions or start running new ones By how much should you increase the numbers of emails you're sending How to present promotions and offerings to get the biggest response Why branded content is more important than ever When and where to feature promotional messaging versus personal-feeling communications To sign up for the next Retail Pulse Live podcast, visit: http://covidretailpulse2020.splashthat.com/w For BounceX’s COVID-19 dashboard, visit: https://www.bouncex.com/covid-19/ For WITHIN’s COVID-19 Retail Pulse dashboard visit: https://covid19.within.co/covid-19retailpulse/

Most business owners have so much to do and so little time to do it, which is why creating systems within a business is crucial.And at the time of publishing this episode, we are operating in the COVID-19 recession, so systems are more important than ever!By streamlining your operations and creating automated workflows, you’ll have more time to spend working on your business, rather than working on the nitty gritty of daily operations.From streamlining customer acquisition to automatically sending out email newsletters or managing a company’s social media, creating systems can completely transform the way a business is run.Once we sort through this business problem, we then have to think about technology. And this is what Chris L Davis from Automation Bridge, is all about!Chris shares his insights from working with a myriad of business owners. He tells us what the future holds for marketing automation technologies and explains what the difference is between various different CRM's.So if you've been meaning to work on your business during the coronavirus outbreak (which is when this episode is published), then you must tune into the show and get busy systematising.===================================To keep in touch with us, you can follow us on**INSTAGRAM, follow me on @bumperleads***FACEBOOK Page called Bumper Leads*** Follow me on Twitter@JovanaTheGreat***Follow me on LinkedIn*** Does Your Website Pass The 5-Second Test? Download this checklist and find out*** Harvard Business Review as reviewed by ConversionXL blog Article*** Chris's website - Automation BridgeSpecial offer for our listeners - click here to view - Free Online Course *** You can find all episodes here: https://www.bumperleads.com/podcast***SUBSCRIBE & REVIEW my podcast so I can continue delivering awesome shows(I do a happy dance around the house every time I see a 5-star review

Chris “Mercer” Mercer – MeasurementMarketing.io Chris “Mercer” Mercer is considered an authority in helping marketers know their numbers in an easy-to-understand manner…. Apart from training people how to measure and improve their sales funnels, he is a top contributor and speaker at multiple analytics and optimizations conferences and blogs like ConversionXL, Content Jam, DigitalMarketer, Traffic & Conversion Summit, Social Media Examiner and more.

Imagine if you could connect with your website visitors the moment they landed on your site. They understood exactly what kind of value your product or solution provided. And they were eager to join your email list or hit the buy button. That's what Jen Havice does for companies she works with. She turns data, user research, customer interviews, and surveys into irresistible website copy that makes visitors say, "Yes!" Jen has been featured on the blog for Unbounce, ConversionXL and CopyHackers.

Great copy can turn your SaaS marketing website into a money-making machine. But how do you get it right? Our guest today is Josh Garofalo, a SaaS copywriter and consultant at Sway Copy. You'll learn why customer research is the most important step in the copywriting process, how exactly to approach the key pages of your website, and what mistakes to avoid.Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesSway Copy — Josh's consultancyCopyhackers, ConversionXL — great copywriting resourcesAmazon, Capterra — places for customer research12 Voice of the Customer Methodologies To Generate a Goldmine of Customer FeedbackJTBD.info — a website on Jobs to be Done, run by Alan KlementHotjar, FullStory — tools for better understanding customer behaviorUserlist — Jane's SaaS productEpisode 133: SaaS Pricing with Patrick CampbellTom's Planner — a project management tool, one of Josh's case studiesHow Long Should Your Pages Be? — an article by Joanna Wiebe on levels of awarenessThis Sentence Has Five Words — a lesson from Gary Provost on varying sentence lengthGet in touch with JoshFollow Josh on Twitter: @swaycopyToday's SponsorThis episode is brought to you by Gusto. Gusto offers payroll, benefits, HR, and management tools for small businesses. Automatically file and pay your taxes. Sign, store, and organize employee paperwork online. Choose from hundreds of benefits plans to fit nearly any budget. Fast, easy, all in one place! And if you want your business to be all set up by 2020, you don’t want to wait. Sign up today at gusto.com/uibreakfast and get three months free when you run your first payroll.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Today’s guest, Lianna Patch, is a conversion copywriter at Punchline Copy and a comedian. She’s written copy for Freshbooks, Manly Bands, GhostBed, The Contract Shop, and more, and regularly speaks at ecommerce and software conferences all over the world. Her work has been featured by Copy Hackers, HubSpot, Conversio, Autopilot, BigCommerce, ConversionXL, and lots more.   We’ve talked about copywriting on the show before, so you know how important it is. Lianna uses her interest in copy as well as stand-up comedy to get better conversion results. She shares how you can use a little humor in your copy to increase your brand’s likeability and increase sales conversions.   To learn more, visit: https://electriceye.io/podcast   Resources: Learn more at https://punchlinecopy.com/ Learn more at https://snapcopy.co/ The Contender: https://punchlinecopy.com/shop/the-contender/ Twitter: https://twitter.com/punchlinecopy Start a Simplr free trial: simplr.ai/honest Are you a maker, crafter, or small manufacturer on Shopify? Get easier production scheduling & inventory management with Katana. You can try it free for 14 days. By using the promo code “HONEST” you'll get 30% off your first 3 months of paid subscription! Sign up at Katana’s website here: www.katanamrp.com. Honest eCommerce is produced by Crate Media

In today's episode, we're talking to Elise Dopson, an elite B2B freelance writer who's worked with or been featured on sites like HubSpot, CoSchedule, The Content Marketing Institute and ConversionXL to name a few.

Since starting the Digital Measure Show in April of last year I've released 13 episodes which is a little better than one per month. Not as many as I would have liked but then again it's not about quantity as much as it is about quality and consistency. If I'm being completely honest, 2018 was truly about learning and getting comfortable behind a microphone. For that, I'm incredibly thankful for my guests (and strong network!) for providing me with wonderful content, their time, and network exposure to help promote this podcast. Looking ahead into 2019 I really feel like there's momentum behind the podcast—I've got some incredible guests lined up already and I'm partnering with The Lacek Group to produce a handful of high-quality loyalty and digital marketing episodes.UPCOMING TOPICS AND GUESTS…• Analytics & Personalization at UnitedHealth Group• Customer Research with Jennifer Havice• The Twin Cities Big Data, Data Science and Analytics Community, MinneAnalytics• Conversion Rate Optimization with Peep Laja from Conversion XL• A 7-Part Series on Customer Engagement with The Lacek Group• And more being planned…To view the rest of the show notes please visit https://brianlpoe.com/blog/014-into-the-new-year

Roy, Rudger en Guido hebben het rapport “State of the Conversion Optimization Industry 2018” gelezen dat ConversionXL afgelopen december voor het 3e jaar op rij heeft uitgebracht. Hierin staan de resultaten van een vragenlijst met 26 vragen die is ingevuld door ruim 700 mensen wereldwijd en dat rapport gaan we in deze aflevering ontleden. We bespreken dit rapport en zijn (heel) kritisch over de staat van onze eigen CRO industry. Partners: > Effective Experiments: http://effectiveexperiments.com > Convert: https://www.convert.com/features Aanvullende info over deze aflevering kun je vinden op https://www.cro.cafe/podcast/hoe-staat-onze-eigen-cro-industrie-er-voor

Roy, Rudger en Guido hebben het rapport “State of the Conversion Optimization Industry 2018” gelezen dat ConversionXL afgelopen december voor het 3e jaar op rij heeft uitgebracht. Hierin staan de resultaten van een vragenlijst met 26 vragen die is ingevuld door ruim 700 mensen wereldwijd en dat rapport gaan we in deze aflevering ontleden. We bespreken dit rapport en zijn (heel) kritisch over de staat van onze eigen CRO industry. Partners: > Effective Experiments: http://effectiveexperiments.com > Convert: https://www.convert.com/features Aanvullende info over deze aflevering kun je vinden op https://www.cro.cafe/podcast/hoe-staat-onze-eigen-cro-industrie-er-voor

In episode #838, we discuss ways to make your SEO 10x more effective. Tune in to hear the one thing you may not be doing. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today's Topic: How To Make Your SEO 10x More Effective [00:48] Conversion rate optimization is the thing to do. [01:35] It's the one thing in marketing that, while unpopular, is the most effective. [02:40] Conversion XL is a great blog for ideas and inspiration. [02:46] Conversion-Rate-Experts is another great resource. [02:57] Quicksprout is a third resource to check out. [03:08] If you are looking for a paid solution, look at Visual Website Optimizer. [04:00] Quantitative data will be helpful in determining where you lose people. [04:20] Using SurveyMonkey, you can get feedback you wouldn't get from data. [05:35] You're going to have to run a ton of tests to get statistical significance. [06:15] If you don't have a ton of traffic and you're in the B2B space, you may not want to optimize for sales, but rather for leads. [06:46] That's all for today! [07:14] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we'll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In episode #838, we discuss ways to make your SEO 10x more effective. Tune in to hear the one thing you may not be doing. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How To Make Your SEO 10x More Effective [00:48] Conversion rate optimization is the thing to do. [01:35] It’s the one thing in marketing that, while unpopular, is the most effective. [02:40] Conversion XL is a great blog for ideas and inspiration. [02:46] Conversion-Rate-Experts is another great resource. [02:57] Quicksprout is a third resource to check out. [03:08] If you are looking for a paid solution, look at Visual Website Optimizer. [04:00] Quantitative data will be helpful in determining where you lose people. [04:20] Using SurveyMonkey, you can get feedback you wouldn’t get from data. [05:35] You’re going to have to run a ton of tests to get statistical significance. [06:15] If you don’t have a ton of traffic and you’re in the B2B space, you may not want to optimize for sales, but rather for leads. [06:46] That’s all for today! [07:14] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

As marketers, our job doesn’t end at getting people to our website. It’s when they perform a desirable action is when we actually hit our KPIs. If there’s one vehicle that can help us with this, it’s CRO. In this episode, we talk to Peep Laja, Founder of ConversionXL about: CRO advice for businesses at each stage Trends in CRO Behavioral design Why process matters over tactics in CRO The interdependency between CRO and SEO, and The right skills for a CRO expert

This week on The Layover Live Jason Swick, Director of Digital Marketing, is joined by CRO Rockstar, Michele Barnes, CRO Analyst. Jason and Michele discuss an article from ConversionXL about tracking your A/B test results within Google Analytics. They also answer a question from one of our viewers about testing changes made to their website.

Having worked at a startup, ConversionXL and HubSpot, Alex Birkett is the right guy to shed some light in how to do growth in a startup, an agency and a billion-dollar company. In this episode of Growth Marketing Today, Alex shares the tactics he used to grow ConversionXL's monthly blog visitors from 125K to 250K. Alex also opens up his tips about doing SEO and getting the most out of conferences and meetups. For quotes and episode outline of this episode, go to https://growthmarketing.today/026 What You'll Learn in This Episode How Alex grew ConversionXL's monthly blog visitors from 125K to 250K The content promotion strategy he used at ConversionXL The growth process at HubSpot How Alex does SEO at HubSpot About Alex Birkett Alex Birkett is a Growth Marketing Manager at HubSpot where he focuses specifically on freemium acquisition strategy. In the past, he's been a startup growth guy at ConversionXL, and before that, at LawnStarter. Alex's main strengths and focuses are in growth strategy, data analysis, experimentation design, and search engine optimization. He's dabbled in most marketing channels, though. Generally, Alex is quite "T-Shaped" (to use industry jargon), which his deep focus areas being CRO, SEO, and content. He writes over at iamalexbirkett.com. Come say hi.

How do you measure value in such abstract industry as design? Today we continue on the topic of value-based pricing with our guest Nick Disabato, a famous designer and writer. You'll learn how to identify and demonstrate the value of your UI/UX services, what exactly stands behind a high price tag, what KPIs to measure, and how to bring maximum business value to the table. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Draft — Nick's design consultancy Value Based Design — Nick's upcoming book Episode 36: Research-Driven A/B Testing with Nick Disabato — Nick's previous episode Cadence & Slang — Nick's book about interaction design Pricing Creativity — a book by Blair Enns What to Learn From Tropicana’s Packaging Redesign Failure? Draft's best case studies Dissecting Great Sales Copy For Productized Consulting — an article by Patrick McKenzie (including praise for Nick's Draft Revise sales page) Average Revenue per User (ARPU), Average Order Value (AOV) — popular key performance indicators (KPIs) Mobile First — a book by Luke Wroblewski Kissmetrics, Annielytics, ConversionXL — great resources to learn about Google Analytics Sample application form for Draft Revise Give It Five Minutes — an article by Jason Fried Follow Nick on Twitter: @nickd Today's Sponsor This episode is brought to you by Balsamiq — rapid wireframing software that combines the comfort and simplicity of paper sketching with the power of a digital tool. So your work is easier to share, revise, and get honest feedback on! Try their new web app Balsamiq Cloud free for 30 days at balsamiq.cloud. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Panel: Amy Knight Charles Max Wood Special Guests:  Nick Disabato In this episode, Java Script Jabbers talk with Nick Disabato. Nick is a newbie to JavaScript Jabber. Nick is the founder of Draft, an interaction design agency where he does research driven A/B testing of E-commerce business. This is a practical episode for those who are running a business and doing marketing for the products and services. Nick talks about A/B testing for a number scenarios within the company, such as for websites, funnels, and various marketing mechanisms. Nick further goes into how this helps companies strategically increase revenue by changing things such as websites design or building funnels. In particular, we dive pretty deep on: Testing of changes of Copy, Websites, etc. What does it mean of changes, Tools, Framework, Plugins, etc Does it matter what tools you use? Framework that works within your stack How do make we company money Researching for the next test Testing for conversion rate to decide which design to go implement - Variant Responsibility for the designs Feature and getting pay for the service Learn more about the resources and Copy Hackers Large organization or developers, or a QA department Optimization teams Usability tests and coming up with A/B tests Expertise Why should be care? And much more! Links: Draft Nick Disabato @nickd ConversionXL AB Testing Manual Wider Funnels  Copy Hackers Picks: Amiee Nodevember  Charles Mike Gehard  Admin LTE Nick HotJar.com

Panel: Amy Knight Charles Max Wood Special Guests:  Nick Disabato In this episode, Java Script Jabbers talk with Nick Disabato. Nick is a newbie to JavaScript Jabber. Nick is the founder of Draft, an interaction design agency where he does research driven A/B testing of E-commerce business. This is a practical episode for those who are running a business and doing marketing for the products and services. Nick talks about A/B testing for a number scenarios within the company, such as for websites, funnels, and various marketing mechanisms. Nick further goes into how this helps companies strategically increase revenue by changing things such as websites design or building funnels. In particular, we dive pretty deep on: Testing of changes of Copy, Websites, etc. What does it mean of changes, Tools, Framework, Plugins, etc Does it matter what tools you use? Framework that works within your stack How do make we company money Researching for the next test Testing for conversion rate to decide which design to go implement - Variant Responsibility for the designs Feature and getting pay for the service Learn more about the resources and Copy Hackers Large organization or developers, or a QA department Optimization teams Usability tests and coming up with A/B tests Expertise Why should be care? And much more! Links: Draft Nick Disabato @nickd ConversionXL AB Testing Manual Wider Funnels  Copy Hackers Picks: Amiee Nodevember  Charles Mike Gehard  Admin LTE Nick HotJar.com

Panel: Amy Knight Charles Max Wood Special Guests:  Nick Disabato In this episode, Java Script Jabbers talk with Nick Disabato. Nick is a newbie to JavaScript Jabber. Nick is the founder of Draft, an interaction design agency where he does research driven A/B testing of E-commerce business. This is a practical episode for those who are running a business and doing marketing for the products and services. Nick talks about A/B testing for a number scenarios within the company, such as for websites, funnels, and various marketing mechanisms. Nick further goes into how this helps companies strategically increase revenue by changing things such as websites design or building funnels. In particular, we dive pretty deep on: Testing of changes of Copy, Websites, etc. What does it mean of changes, Tools, Framework, Plugins, etc Does it matter what tools you use? Framework that works within your stack How do make we company money Researching for the next test Testing for conversion rate to decide which design to go implement - Variant Responsibility for the designs Feature and getting pay for the service Learn more about the resources and Copy Hackers Large organization or developers, or a QA department Optimization teams Usability tests and coming up with A/B tests Expertise Why should be care? And much more! Links: Draft Nick Disabato @nickd ConversionXL AB Testing Manual Wider Funnels  Copy Hackers Picks: Amiee Nodevember  Charles Mike Gehard  Admin LTE Nick HotJar.com

Today, I'm talking with , a Growth Marketing Manager at , and formerly the Growth Marketing Manager at . I first came across Alex when I stumbled upon a few of his articles on SaaS conversion optimization. These articles were great and you should check them out, but after digging into thing a bit more, what really stood out to me was the incredible results that Alex was getting from his content marketing efforts that made me find these articles to begin with. In our chat today, we're going to dive into how Alex doubled ConversionXL's blog from 125,000 visits a month to 250,000 in his first year, his tips to scale beyond that, and even what startups shouldn't consider content marketing for their primary growth channel. Whether you're already getting results from your content or just starting out, this is an episode you don't want to miss.

Research panels are a fantastic way to do UX research: instead of emailing the entire user list, you're working with a small loyal segment of your audience. Our guest today is Ashley Warren, a UX researcher at ShortStack. You'll learn how to put together a representative research panel, keep them motivated, organize the research process, and manage the results. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes ShortStack — Ashley's company Why UX Researchers Should Create a Research Panel — Ashley's article Hotjar — a tool for recording user sessions (and other types of analytics) Microsoft Excel, Google Spreadsheets, Google Docs — tools for documenting the results UsabilityHub — a tool for remote user testing UsabilityHub blog, ConversionXL blog, Journal of Usability Studies — great resources for user testing Ashley's website Follow Ashley and ShortStack on Twitter: @ashleynhwarren, @shortstacklab Drop Ashley a line at ashley@shortstacklab.com Today's Sponsor This episode is brought to you by FreshBooks — cloud accounting software for freelancers and small business owners. The all new FreshBooks is not only ridiculously easy to use, it’s also packed with powerful features: Create and send professional looking invoices in less than 30 seconds. Set up online payments with just a couple of clicks and get paid up to 4 days faster. See when your client has seen your invoice, and put an end to the guessing games. FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to freshbooks.com/uibreakfast and enter UI BREAKFAST in the “How Did You Hear About Us?” section. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Sean Ellis. He’s the founder and CEO of GrowthHackers.com, he coined the term “growth hacking” in 2010 after using it to ignite growth for Dropbox, Eventbrite, LogMeIn and Lookout. He also founded and sold customer insights company Qualaroo, growing it to millions of dollars in recurring revenue. Famous Five: Favorite Book? – The Hard Thing About Hard Things What CEO do you follow? – Peep Laja Favorite online tool? — The Calm App Do you get 8 hours of sleep?— Yes If you could let your 20-year old self, know one thing, what would it be? – “I wished my 20-year old self knew things are going to be pretty good”   Time Stamped Show Notes: 01:25 – Nathan introduces Sean to the show 02:03 – Sean speaks at The Capital Factory in Austin, Texas 02:07 – Sean’s talk was about viral coefficients and why it’s important to decrease the time of the original share to really drive growth 02:50 – If you don’t have a lot value at the foundation of the growth, it’s hard to make your business sustainable 02:56 – Sean tries to understands the value of the product first, then goes backwards from there 03:16 – Sean used the referral program for Dropbox 03:30 – Sean, together with the group, came up with the idea of giving away free storage for referrals 03:45 – Sean’s friend tested a double-sided referral program prior to Dropbox 03:53 – Sean’s friend is James Siminoff, founder of Ring and the previously the CEO of PhoneTag 04:45 – Sean provides advice on viral coefficients 04:55 – In the case of DropBox—“Referrals were strong before the referral program went in place” 05:12 – Understand what the motivation is for people to do refer 05:18 – Think about every step in the process; for example, what’s the prompt that gets people to share? 05:42 – Optimize all the steps of the referral process 05:47 – The more you have qualitative and quantitative insights about what’s happening, you’re going to be more informed in the tests that you are running 06:41 – Eventbrite didn’t have an incentive, but just a natural viral product in itself 07:18 – Eventbrite helps companies sell tickets 07:30 – Eventbrite doesn’t only offer a convenient experience but also good SEO, social integration, and other factors that will help you sell tickets 08:00 – Sean worked for LogMeIn’s marketing for 5 years 08:05 – LogMeIn is now a $5B company 08:07 – “Natural word-of-mouth was huge with LogMeIn” 08:10 – By the time Sean left LogMeIn, 80% of the users were coming in through word-of-mouth 08:15 – LogMeIn was spending more than $1M monthly with a 3-month payback on acquiring customers 08:21 – “Value drives word-of-mouth” 08:35 – At first, the majority of LogMeIn’s users didn’t really use the product 09:25 – The CEO and whole team worked together to find out the problem with the customer experience 09:55 – LogMeIn has always been cash flow positive 10:13 – Look up how Sean runs questionnaires in his Youtube videos and slideshows 10:31 – Qualaroo is about customer insights 10:45 – Sean acquired Qualaroo in 2012 10:49 – Qualaroo was acquired from KissMetrics 10:53 – Qualaroo was a side business and Sean was an advisor for it 11:08 – Sean built Qualaroo to millions of dollars of recurring revenue and sold it last year 11:45 – Sean bought it for less than a million dollars 12:00 – The revenue of Qualaroo was less than a hundred thousand dollars 12:25 – Qualaroo was acquired by Xenon 13:01 – Jonathan Siegel owns Xenon 13:14 – Sean wanted to sell Qualaroo and wasn’t trying to get top dollar for it 13:57 – Sean had a 7-figure advance on the book, so he’s not losing money 14:09 – Sean has signed with Crown Business 14:29 – Sean has self-published a book before 14:49 – Sean’s background and Growth Hackers allowed him to get a great deal with Crown Business 15:00 – Sean is the guy who came up with the term “growth hacking” 15:09 – There are already a lot of publishers who approached Sean to write a book about growth hacking 15:22 – Morgan Brown is Sean’s co-author 15:47 – Morgan and Sean hired an editor to write the proposal 16:10 – Sean’s agent is Lisa DiMona 16:30 – The process is getting an agent to invest in your book, they help you with the proposal and they pitch your book 17:21 – Sean’s plan to make the book a successful one 17:26 – First is to gain momentum to get on the New York Times’ Bestseller List 17:43 – The weekly sales is what will determine whether you make the list 18:05 – “If you get on the list, then it’s a lot easier to stay on the list” 18:32 – People’s perception on growth is often a bit flawed 18:45 – Growth hacking is more about testing stuff and doubling down when something works 19:04 – Sean has some copies of his book for his Microsoft presentation 19:20 – Sean also has some copies for different companies 19:31 – Sean offers ticket bundles for Growth Hackers Conference in May, in LA 19:37 – Growth University’s growth master training course has bundled with book sales 19:43 – Sean is running bundled ads, too 19:51 – Sean is getting sub $50 sales on their course with the book bundled 20:51 – Sean is currently at a ConversionXL conference 21:05 – Peep Laja was on Episode 620, and he is the founder of ConversionXL 21:37 – Sean didn’t commit to buying any books 22:35 – Why should people buy this book rather than the other growth hacking books? 22:39 – “Ryan Holiday’s book was awesome to bring attention to growth hacking” 22:47 – There hasn’t really been a guide book to what do you do as a team, especially for bigger companies who want to replicate what Facebook or Uber has done 23:12 – Marketing isn’t that hard, but you need cultural change, cross-functional coordination, and collaboration 23:31 – Hacking Growth has the methods for what you need to drive growth at its foundation 23:44 – It is powerful and people need help 24:06 – Crossing the Chasm provides observations regarding the growth process 24:20 – The main difference between this book and Sean’s is that it doesn’t tell you how to organize your team to exploit that growth situation 24:32 – “We’re not just telling you the fundamentals of how growth works, we’re telling you how to run a growth process across a team...” 25:02 – “You need to have a very integrated coordinated team and the best time to build it in your business is early, when the culture is malleable to do it” 27:20 – The Famous Five   3 Key Points: Regarding viral coefficients, the more you have qualitative and quantitative insights about what’s happening in the referral and sharing process, the more informed your tests will be. Growth hacking is more about testing stuff and doubling down when something works. You NEED a very integrated, coordinated team—the best time to build this into your business is early on, when the culture is still malleable.   Resources Mentioned: The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia Klipfolio – Track your business performance across all departments for FREE Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

Peep Laja. He’s the founder of CXL. He was voted as the most influential, conversion rate optimization expert in the world. He helps fast-growing companies grow faster through his services, coaching and CXL Institute’s certification programs along with his world-favorite optimization blog. Famous Five: Favorite Book? – Used to be Ready, Fire, Aim What CEO do you follow? –  No Favorite online tool? — Google Analytics and Intercom Do you get 8 hours of sleep?— No If you could let your 20-year old self, know one thing, what would it be? – Peep wished that he had thought bigger when he was younger   Time Stamped Show Notes: 01:33 – Nathan introduces Peep to the show 02:18 – CXL is an optimization company 02:30 – CXL does conversion optimization 02:40 – CXL also teaches about conversion optimization and everything a company needs to grow fast 03:13 – CXL has been an agency model for the longest time 03:31 – Conversion XL Institute was launched in 2016 03:41 – It also has a monthly subscription 03:52 – MRR as an agency 04:11 – In running an agency, it doesn’t make sense to work with small businesses 04:59 – CXL has a minimum engagement of 3 months 05:06 – The size of the client determines their length of stay with CXL 05:17 – CXL agency currently has an average of 15 clients 05:26 – Team size is 10 05:32 – Agency people are mostly based in Estonia 05:38 – Peep is based in Austin and is mostly working on the institute side 05:54 – Peep only steps into the agency, if needed 06:08 – CXL has a blog where most lead generation happens 06:19 – CXL has 2 full-time writers for the blog 06:35 – Average MRR 07:10 – Peep is working on the scaling aspect of the institute 07:32 – “Self-paced is not a good model for learning” 07:40 – Coursera, Udacity and other e-learning platforms struggle with churn 08:16 – CXL Institute added live courses which are happening in real time 08:30 – The participation rate is way higher than the self-pace courses 08:38 – The reasons why the participation rate is higher 09:01 – Self-pace is priced at $99 a month 09:04 – Live courses have a one-time fee per course and there are 2 courses per month which are priced from $299 to $499 10:08 – Average number of students per course 10:41 – CXL Institute has their predominant list 10:47 – CXL Institute also uses retargeting 10:56 – CXL Institute is now starting to explore affiliate marketing 11:09 – List size 11:24 – The blog was launched at the end of 2011 11:43 – The pop-up is the most effective CTA that drives more opt-ins 12:18 – Peep shares how to make a pop-up for a blog 12:33 – CXL Institute is using Bounce Exchange 12:50 – “We try not to annoy the users” 13:04 – Bounce Exchange CEO was in Episode 253 of the Top 13:27 – CXL Institute does a revenue-share model with the instructors 13:34 – The instructors are marketing their classes on their own, as well 14:18 – The live course inclusions 15:02 – It is like a one day workshop 15:30 – The big companies are the ones who buy the self-paced courses 15:52 – CXL Institute currently has 1 certification program 16:04 – CXL Institute is adding 2-3 certifications quarterly 16:30 – Peep initially thought the self-paced would be for small businesses 17:30 – Annual signup is 20-25% 18:10 – CXL Institute is having a conference called CXL Live 18:16 – A whole resort is booked for the conference 18:30 – The conference will be at Hyatt Regency Hill Country ,in San Antonio 18:38 – A ticket includes a 2-night stay and meals 18:50 – The conference will be on April 5-7 18:55 – Visit live.conversionxl.com for more details 21:15 – The Famous Five   3 Key Points: As an agency, the amount of time spent working with small and big companies is the same, so it’s better to stick with the big ones. Self-paced learning faces more churn than live courses. Think big and don’t just settle on what you think you can do—aim higher.   Resources Mentioned: The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia Klipfolio – Track your business performance across all departments for FREE Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

Shanelle Mullin, copywriter and content curator for ConversionXL joins The Copywriter Club Podcast with Kira and Rob talk to talk about what copywriters really need to know about testing, how she picked her career path at the age of 15, what writers can do to network more effectively at conferences like CXL Live (where Shanelle plays a big role) and how she has connected with so many “big names” online. After the last marathon episode, this one is a more reasonable length. Lots to learn here... Click the play button below, or scroll down for a full transcript. The people and stuff we mentioned on the show: Sponsor: AirStory Life Lessons Learned from 10 Years of Marketing Habbo Hotel Rene Warren OnBoardly Klout Joanna Wiebe Gary V Tim Ferris Peep Laja Talia Wolf ConversionXL Live ConversionXL Institute A/B Testing Mastery Psychological Backfiring Buying Modalities Oli Gardner Sean Ellis Jared Spool Krista Seiden Joel Klettke Shanelle’s twitter Kira’s website Rob’s website The Copywriter Club Facebook Group Intro: Content (for now) Outro: Gravity Full Transcript: Kira: The Copywriter Club Podcast is sponsored by Airstory, the writing platform for professional writers who want to get more done in half the time. Learn more at Airstory.co/club. Rob: What if you could hang out with the seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That’s what Kira and I do every week at The Copywriter Club Podcast. Kira: You’re invited to join the club for episode 23 as we chat with copywriter and content creator Shanelle Mullin about choosing a career at the ripe old age of 15, taking risks, conversion optimization, analytics, and curating content for fast-growing startups like Onboardly and ConversionXL. Rob: Hey, Kira, Shanelle. Shanelle: Hey guys. Kira: Hi. Thanks for joining us, Shanelle. Shanelle: Yeah, thanks for having me. Kira: Great place for us to start is with an article you recently published, I believe you recently published it, on Medium entitled Life Lessons Learned from 10 Years of Marketing. It was a great read and I know you mention that you really got into marketing at the age of 15. I would love to start there and find out what compelled you to jump into this world of marketing at such a young age? Rob: Yeah, what kind of a kid thinks, “Hey, I know what I’m ready to do already”? Shanelle: Yeah, I mean, it’s kind of a weird story. I was probably 13 at the time and I was playing a game called Habbo Hotel, which if you’re not familiar ... Kira: What is that game? Shanelle: You create like a little pixel avatar of yourself and then you walk around this hotel and you can chat with people from around the world and you can collect furniture and play games and it was really fun when I was 13 and I was obsessed with it. Kira: Wait, it sounds fun right now. I kind of want to play. Rob: Check into that. Shanelle: Yeah. I decided to look into other people who were making these mini-Habbo Hotels and they were basically just teenagers like me and they were all hanging out on this forum. I joined this forum and I just ended up talking to them and getting to know some of the marketing people and I had no idea what marketing was of course because I was 13. They just explained it to me like simple price, product, placement, and promotion terms and I was like, “That sounds amazing,” for some reason. I started reading about it and by the time I was 15 I had gotten my first marketing gig, which was exciting. Rob: Where do you go to from there? You know, you’re 15, you’ve basically started your career. Tell us the rest of the story. What happens? How does it unfold over the next few years? Shanelle: Yeah, so I actually started working for the guy who ran this forum that I was part of.

Copywriter and analytics expert, Momoko Price, joins Rob and Kira for this 17th episode of The Copywriter Club Podcast to talk about how she has created a unique niche business that combines copywriting with analytics, how she helps clients understand the importance of analytics, the course she created for ConversionXL and much more. Data geeks won't want to miss this episode—neither will any writer who works with clients that need more conversions. Click the play button below, or scroll down for a full transcript. The people and stuff we mentioned on the show: Sponsor: AirStory Joanna Wiebe Conversion Optimization FB Group Peep and ConversionXL Momo’s Facebook page Kantan.io (Momo’s website) Kira’s website Rob’s website The Copywriter Club Facebook Group Intro: Content (for now) Outro: Gravity Full Transcript: Kira: The Copywriter Club Podcast is sponsored by Airstory, the writing platform for professional writers who want to get more done in half the time. Learn more at airstory.co/club. Rob: What if you could hang out with really talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That’s what Kira and I try to do every week at the Copywriter Club Podcast. Kira: You’re invited to join the club for episode 17, as we chat with conversion copywriter and analytics expert Momoko Price about conversion optimization, the role analytics plays in her process, running a live copywriting course and how she’s attracted high-caliber clients like Intuit, Scotiabank, and AT&T. Hey Rob. Hey Momo! Rob: Kira. Momo. Momo: Hi. Kira: How’s it going? Thanks for being here, Momo. I think a good place to start with you, is kind of the story before this story. How did you end up as a conversion copywriter? Momo: Oh my god. Well, I started out ... okay, so I originally started out in Science. Can you hear me still? Rob: Yes. Momo: I started out in Science. I specialized in Evolutionary Biology. Went to grad school for that. Realized that, despite liking science and all that stuff, that lab work was not my lifestyle. I did not want to do that. And then I had always straddled between Science and also doing Journalism and Writing. It was kind of like a dual strength. So, I hopped over into Journalism right around the time of the financial crisis, and I worked as a copy editor for one of the larger newspapers in Canada, and did some freelance writing and stuff like that. And then as I started to do that ... I was living in Toronto and there’s a pretty healthy tech scene there. One of the things that really frustrated me when I was working in the news room, at a newspaper, was just you can kind of feel the luddite-ism in the newsroom. It was just the sheer feeling of apprehension when dealing with the internet and technology, and everything that was happening with publishing. I was like this is not where I want to be in my ... I don’t think it’s a good idea to be heading down, despite how much I like writing, I don’t necessarily see this being the best place to be. Like I want to actually be in a field of work that embraces technological innovation, as opposed to running screaming from it. Rob: Yeah. Momo: So then I can’t even remember how it happened but I met some people who were working at a couple of start-ups in Toronto, and then there was a guy who was founding one. He was like “I like the cut of your jib. I’m going to hire you.” I worked for him, and then the more I did that, I just started hanging out with more people in tech and eventually, that went from writing for tech and doing some freelance work and then I ... I can’t even remember how I started getting into conversion copywriting. Probably because I stumbled across Joanna Wiebe’s stuff and then when I started realizing that oh, there’s this whole world of writing,

My guest today is Peep Laja of ConversionXL. Peep got started in the marketing world in 2011 when he grew his blog to 100,000 monthly visitors in just a year. Since that time, he’s become known as one of the foremost experts in the world of CRO. This interview is jam packed with actionable CRO […] The post 043: Peep Laja Talks CRO, Fixing Money Leaks & Rapid Blog Growth appeared first on Evolving SEO.

In Episode #88 Neil and Eric talk about the 7 quick SEO wins for huge websites. Listen to find useful tips and tools you can use, and to gain better understanding of the importance of linking correctly and having customer reviews and feedback on your site. Time Stamped Show Notes: 00:28 – Today's topic: 7 Quick SEO Wins for Huge Websites 00:40 – #1 Always put related links 01:46 – #2 Pruning websites 01:58 – Smart Passive Income Podcast Episode 200 02:20 – Check Google Analytics for any post that aren't getting any traffic 02:39 – Take the posts you want to delete to the new url 02:58 – #3 Have user generated content like reviews 03:55 - #4 Go to Google Search Console and add your website 04:00 – It will sort web pages that get the most impressions 05:13 – #5 Make sure you transcribe your video content – use Rev 05:51 – #6 Take your big site on a fast server 07:02 – #7 Translate your website 07:15 – Make sure the domains are in the specific countries 08:08 – Neil has his posts manually translated 08:25 – Build international links and give it time 08:51 – CRO and SEO start to cross pollinate for these websites 09:18 – Check ConversionXL, Conversion Rate Experts and Unbounce 09:31 – That's it for today's episode! 3 Key Points: SEO is mostly about linking to the right pages. Customer reviews are not only good for your business, but on your website too. Remember to transcribe your audio and video files – Google can't crawl them as is. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #88 Neil and Eric talk about the 7 quick SEO wins for huge websites. Listen to find useful tips and tools you can use, and to gain better understanding of the importance of linking correctly and having customer reviews and feedback on your site. Time Stamped Show Notes: 00:28 – Today’s topic: 7 Quick SEO Wins for Huge Websites 00:40 – #1 Always put related links 01:46 – #2 Pruning websites 01:58 – Smart Passive Income Podcast Episode 200 02:20 – Check Google Analytics for any post that aren’t getting any traffic 02:39 – Take the posts you want to delete to the new url 02:58 – #3 Have user generated content like reviews 03:55 - #4 Go to Google Search Console and add your website 04:00 – It will sort web pages that get the most impressions 05:13 – #5 Make sure you transcribe your video content – use Rev 05:51 – #6 Take your big site on a fast server 07:02 – #7 Translate your website 07:15 – Make sure the domains are in the specific countries 08:08 – Neil has his posts manually translated 08:25 – Build international links and give it time 08:51 – CRO and SEO start to cross pollinate for these websites 09:18 – Check ConversionXL, Conversion Rate Experts and Unbounce 09:31 – That’s it for today’s episode! 3 Key Points: SEO is mostly about linking to the right pages. Customer reviews are not only good for your business, but on your website too. Remember to transcribe your audio and video files – Google can’t crawl them as is. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #26 Eric and Neil talk about their CRO “wins.” These unexpected successes drove more traffic and closed more sales. Learn what you can do to see the same results. Time Stamped Show Notes: 00:22 – The best unexpected/weird CRO wins 00:39 – Conversion rate optimization: CRO 01:15 – SEO and CRO go hand in hand 01:30 – How Eric made transcripts for videos to boost SEO 02:10 – Letting people “log in” with Facebook, Twitter, or Google instead of using form fields 03:00 – Moving products out of the eye frames 03:40 – Using a story format 04:20 – There are a lot of tests you can run 04:30 – ConversionXL, Conversion Rate Experts, and Swiped.co 04:40 – The Wayback Machine 04:58 – Check out Google Search Console 05:10 – Take the keywords from Google and run a test 05:35 – See an increase in traffic after 30 days 06:06 – A final test: update posts over and over 06:40 – Updated posts move higher in the rankings 07:15 – Leave us a rating or review! Let us know what you like and what you don’t! 3 Key Points: SEO and CRO go hand in hand. Use stories to get better results. Update your posts to move them higher up in the rankings. Resources Mentioned: ConversionXL, Conversion Rate Experts, and Swiped.co – Tools to help you run tests on your site Wayback Machine – How to see what successful sites have done over time Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #26 Eric and Neil talk about their CRO “wins.” These unexpected successes drove more traffic and closed more sales. Learn what you can do to see the same results. Time Stamped Show Notes: 00:22 – The best unexpected/weird CRO wins 00:39 – Conversion rate optimization: CRO 01:15 – SEO and CRO go hand in hand 01:30 – How Eric made transcripts for videos to boost SEO 02:10 – Letting people “log in” with Facebook, Twitter, or Google instead of using form fields 03:00 – Moving products out of the eye frames 03:40 – Using a story format 04:20 – There are a lot of tests you can run 04:30 – ConversionXL, Conversion Rate Experts, and Swiped.co 04:40 – The Wayback Machine 04:58 – Check out Google Search Console 05:10 – Take the keywords from Google and run a test 05:35 – See an increase in traffic after 30 days 06:06 – A final test: update posts over and over 06:40 – Updated posts move higher in the rankings 07:15 – Leave us a rating or review! Let us know what you like and what you don't! 3 Key Points: SEO and CRO go hand in hand. Use stories to get better results. Update your posts to move them higher up in the rankings. Resources Mentioned: ConversionXL, Conversion Rate Experts, and Swiped.co – Tools to help you run tests on your site Wayback Machine – How to see what successful sites have done over time Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In this episode of the Call to Action podcast, we talk to Peep Laja, founder of ConversionXL, on how changing his agency's structure to focus solely on conversion rate optimization saw a revenue increase of 60%... plus, hear what his CRO superpower is!

In this episode of the Call to Action podcast, we talk to Peep Laja, founder of ConversionXL, on how changing his agency's structure to focus solely on conversion rate optimization saw a revenue increase of 60%... plus, hear what his CRO superpower is!

If you’re in the eCommerce field, you’ve undoubtedly heard of Peep Laja from ConversionXL.com, one of the most respected conversion blogs online. I invited Peep to join us on the eCommerce Fuel podcast to discuss some of the best practices for increasing your eCommerce conversion. Get full show notes and more information here: http://bit.ly/1RheCGh

Split Testing Mistakes with Peep Laja - Tim Ash talks to Conversion XL's founder about common lading page testing mistakes, and how to avoid them. Peep's secret rock-and-roll hairstyle is also revealed for the first time... don't miss it!

Peep Laja is the founder of ConversionXL: the world's most popular CRO blog, a conversion optimization agency and a training company. He specializes in helping companies get more revenue from their site. Remember to download our 10- day Growth Hacking course for free at https://www.growthhackingpodcast.com/freecourse For more information and resources, visit https://www.growthhackingpodcast.com

Tommy Walker has written some of our favorite ecommerce content for some of our favorite sites over the past couple of years including ConversionXL and now Shopify Plus. He has a wealth of knowledge about content marketing and shares with us his best strategies for establishing a system to generate a large amount of quality, effective content for ecommerce companies. He shares all in today's episode, take a listen. Not every ecommerce company needs content marketing as a crucial part of their strategy. As Tommy puts it... I don't need an article about how to make my bed if I'm buying sheets online. However, if part of your mission is to build a lifestyle brand surrounding your product then content needs to be a big focus for you as it builds community, loyal customers, and drives a lot of traffic when done right. Tommy shares his personal 'code' (the one he's using for the Shopify blog he's now running) for successfully writing articles and hiring people able to create quality, effective content. The key is to clearly define the audience you are addressing and what your brand stands for. With this in hand, you can hire great talent and give them the information they need to be able to write the content you expect in order to reflect your vision. In this podcast we'll also cover an amazing workflow you can copy in order to manage content and writers just like Tommy does at Shopify. If you can run a system like this, you'll be able to consistently (and efficiently) knock out content that attracts great customers. Key Takeaways from the Show Why content marketing might not be right for your ecommerce company. How to hire writers for your content team. What you need to know about creating great content. Lifestyle brand vs Service oriented product. How to manage content production and independent writers. Links / Resources Tommy on Twitter Shopify Plus Blog conversionxl.com  thrillist.com beardbrand.com Trello Subscribe & Review To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe. (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

What’s more important: driving more traffic or improving conversions? How do you find and fix areas in your store and ecommerce funnel leaking money? What is a detailed and definitive way of carrying on conversion optimisation and split test on an ecommerce site? My guest on today’s show; Peep Laja runs one of the most popular CRO blogs out there as well as a CRO agency: conversionxl.com. He’s going to answer these questions and shed more light on his agency’s highly detailed ecommerce conversion optimisation process, how they establish hypothesis and tests

Peep Laja is one of the Top Conversion Marketing Experts and is the founder of the conversion optimization agency Markitekt.  He also run one of the world's most popular conversion optimization blogs, ConversionXL that gets over 140,000 visitors per month.   http://www.inspiredinsider.com/peep-laja-one-question-inspires/

Quality ecommerce copy and product descriptions can increase ecommerce conversion rates anywhere from 30% to 100%. Writing subpar copy for your website is the equivalent of hiring a subpar, unqualified sales staff for a brick and mortar shop, and sales will suffer. Joanna Wiebe is a co-founder and copywriter at Copyhackers, a company that helps you use copy to boost your conversions while enhancing your brand, even if you don’t like writing or you’re scared of the blank white page. She’s been copywriting since 2004, and her 10 years of experience includes time as an agency and in-house copywriter, including time at companies like Intuit and Conversion Rate Experts. Her work is often featured on some of the absolute best online marketing websites like KISSmetrics, Copyblogger, Unbounce, and ConversionXL. Joanna promises to help you write more persuasive, believable and usable copy… sans pixie dust… so you can boost your website & email conversion rate.   Key Takeaways from the Show How to sell a lot more using better ecommerce copy on your site Swiping copy from your customers to write faster and better copy When you know it's time to deploy or destroy your ecommerce copy The unique value proposition blueprint Finding the best copywriter for your business Links / Resources Copyhackers Website Joanna's Twitter Subscribe & Review To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here: Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes. Cheers, Austin & Chad!   Follow on Twitter: Follow @chadvanags Follow @a_brawn

Ecommerce conversion optimization is tough, time-consuming, and confusing, but our conversation with Peep Laja of ConverionXL will make it easier for you. Peep (his unusual name, to most people, is actually pronounced ‘Pep Laya’) currently runs a unique ecommerce conversion optimization marketing agency called Markitekt where they make existing sites better, and build new conversion optimized websites for clients. He’s been featured in numerous popular marketing and online business publications including Smashing Magazine, ProBlogger, KISSmetrics and many others, and also delivers trainings and workshops on ecommerce conversion optimization and internet marketing. Peep runs the world’s most popular ecommerce conversion optimization blog, and he says that his blog that is written for smart people. No cheesy stuff, no “how to add a background to Twitter” nor “10 useless things that waste your time” type of posts, only well-researched highly actionable content. Topics Discussed Throughout the Interview The two main levers in successful ecommerce conversion optimization The right "where" and "why" questions to ask when starting out with . The number one A/B split testing mistake Why statistical significance is not validity. Peep's step-by-step consulting process. Links / Resources ConversionXL.com (Peep's Blog) Peep's Twitter (@peeplaja) His most recommended post about the 12 mistakes CEO's make in ecommerce conversion optimization  His post on finding the leaks in your site  Unbounce Copy Hackers  ContentVerve  GetVera    Subscribe & Review To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here. Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes. Cheers, Austin & Chad!   Follow on Twitter: Follow @chadvanags Follow @a_brawn

Today I spoke with Tommy Walker of ConversionXL about how they've grown their blog to hundreds of thousands of visitors.

Peep Laja has worked with large and small companies to help them convert more visitors to leads and buyers. As co-founder of the firm Markitect, he's seen it all, and he breaks down the common mistakes that startups make when split-testing. My guess is that if you're a founder or marketer, you're making these same errors - here's how to convert MORE. For More Information, Visit the HUB of Startups / Business in Emerging Technology. From Robotic Limbs to Getting Angel Investment, from Biotech to Intellectual Property: http://www.TechEmergence.com Interested in the Future of Humanity and the Ramifications of Emerging Tech? Sentient Potential Covers the Ethical Considerations and Future Projections at the Crossroads of Technology and Consciousness:   http://www.SentientPotential.com

Pete talks to his friend Dave Jenyns about how they met and how they both had the idea to sell the MCG at the same time. They also discuss the importance of taking action on your ideas (before someone else does). -= We're Looking for Case Studies =- Pete is looking for people to feature as case studies on http://www.preneurmarketing.com - email support@preneurgroup.com and let us know how you have applied the 7 Levers to your business, and the results you've got. -= General Links =- - Online http://www.superawesomemicroproject.com - The Lego Car Project Dave mentioned http://Conversionxl.com - Top tips on conversions http://www.nutshell.com - Customer/Sales Lead Management Tool - Preneur marketing Articles http://preneurmarketing.com/essays/10-guarantee-templates-can-swipe-instantly-increase-conversions/ http://preneurmarketing.com/essays/look-really-matters-conversions-happy-customers/ - Books Hooked: Nir Eyal Audible: http://preneurmarketing.com/hookedaudio Amazon: http://preneurmarketing.com/hookedbook You can try out a lot of the books we recommend in audio format with Audible: http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners - Previous PreneurCast Episodes All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode. -=- For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

Peep Laya is the face of ConversionXL. His unusual name (to most people) is actually pronounced ‘Pep Laya’. He’s from Estonia, but lives mainly in the US these days. Peep is an entrepreneur and a conversion optimization junkie. He runs a unique conversion optimization marketing agency called Markitekt (they make existing sites better and build new conversion optimized websites) + several niche internet businesses such as T1Q. Peep delivers trainings and workshops on conversion optimization and internet marketing, consults businesses in need and plans the architecture of websites that sell. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent