Podcast appearances and mentions of brett berish

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Best podcasts about brett berish

Latest podcast episodes about brett berish

Sales vs. Marketing
Lessons - How Unconventional Marketing Built Multiple Billion-Dollar Alcohol Brands | Brett Berish - Spirits Industry Disruptor

Sales vs. Marketing

Play Episode Listen Later Apr 8, 2025 11:54


➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory In this "Lessons" episode, Brett Berish, a renowned Spirits Industry Disruptor, reveals how unconventional marketing strategies have built multiple billion-dollar alcohol brands across the globe. He delves into the power of authentic storytelling and the importance of staying true to your North Star, even when faced with setbacks. Learn how prioritizing long-term loyalty over quick exits and continuously iterating on your brand strategy transforms mistakes into valuable lessons. Brett explains that by embracing a mindset focused on sustainable growth, you can build a brand that not only stands out in a crowded market but also endures the test of time.➡️ Show Linkshttps://successstorypodcast.com YouTube: https://youtu.be/mBNWnJdQJ-Q Apple: https://podcasts.apple.com/us/podcast/brett-berish-president-ceo-at-sovereign-brands-how/id1484783544 Spotify: https://open.spotify.com/episode/5jaKVXISPYoUfcqL9yJVtO ➡️ Watch the Podcast on YouTubehttps://www.youtube.com/c/scottdclary See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Restaurant Influencers
How This Generational Alcohol Brand Built a Devoted Following By Leaning Into Hip-Hop Culture

Restaurant Influencers

Play Episode Listen Later Oct 29, 2024 43:50


Brett Berish, the dynamic CEO of Sovereign Brands, comes from a family with a long history in the wine and spirits industry. Yet he forged his own path, building a brand empire through creativity, resilience, and a passion for authenticity.  Listen now to learn about embracing authenticity, learning from “failures”, and partnering with Rick Ross, Jay-Z and more music icons. Sponsored by:  • TOAST - All-In-1 Restaurant POS: https://bit.ly/3vpeVsc Learn more about your ad choices. Visit megaphone.fm/adchoices

Sports and Hip-Hop with DJ Mad Max
Brett Berish on Sovereign Brands, Belaire, & entrepreneur tips "Sports and Hip-Hop with DJ Mad Max"

Sports and Hip-Hop with DJ Mad Max

Play Episode Listen Later Sep 17, 2024 62:14


Big thank you to the CEO of Sovereign Brands and Belaire Brett Berish for coming on my show for an important gem filled interview! Brett discussed building up Sovereign Brands, launching Belaire, and his new The Deacon Blended Scotch Whiskey Brand. He talked about the mistakes that he made early on his career that define him, why you should quit your 9-5 job if you have a dream, and why 3 Vodka was his biggest success and failure. He got into selling Ace of Spades to Jay-Z, his recent tour in the U.K., and his friendship with Rick Ross. Brett also spoke about valuing relationships over transactions, how he decides to do business with artists in a hot and cold social media climate, and important tips on how to become a successful entrepreneur. Stay tuned! Follow Brett Berish on Instagram: @brettberishceo and X: @brettberishceo1 Follow Belaire on Instagram and X: @officialbelaire Follow Bumbu on Instagram and X: @originalbumbu Follow Villon on Instagram and X: @villonfrance Follow Deacon Whiskey on Instagram and X: @deaconwhiskey Follow McQueen Violet Fog on Instagram: @mcqueenvioletfog Shoutout to Matt Flynn! Follow Matt on Instagram: @mflynn12 Follow me on Instagram and X: @thereelmax Website: https://maxcoughlan.com/index.html. Website live show streaming link: https://maxcoughlan.com/sports-and-hip-hop-with-dj-mad-max-live-stream.html. MAD MAX Radio on Live365: https://live365.com/station/MAD-MAX-Radio-a15096. Subscribe to my YouTube channel Sports and Hip Hop with DJ Mad Max: https://m.youtube.com/channel/UCE0107atIPV-mVm0M3UJyPg. Brett Berish on "Sports and Hip-Hop with DJ Mad Max" visual on YouTube: https://www.youtube.com/watch?v=TZuSGMpCxMc. 

IN MY OPINION PODCAST
HOW I BUILT THE BELAIRE BRAND FT BRETT BERISH | EP119 PART 2

IN MY OPINION PODCAST

Play Episode Listen Later Sep 15, 2024 43:15


We are gassed to be joined by our brother, successful Entrepreneur Brett Berish, CEO of Sovereign Brands. We discuss how the entrepreneur created some of the world's leading wine & spirits brands, including Belaire the world's fastest-growing sparkling wine, and Bumbu, the world's most award-winning rum. In Part 2 of this Episode Brett gives us gems on how he started his successful Business some of the challenges he's come up against and how he overcame them. As always, please comment below with your thoughts and don't forget to Like, Share And Subscribe

IN MY OPINION PODCAST
NEVER GIVE DISCOUNTS TO FRIENDS AND FAMILY | EP119 PART 1 FT BRETT BERISH

IN MY OPINION PODCAST

Play Episode Listen Later Sep 12, 2024 47:04


WHY YOU SHOULD NEVER GIVE DISCOUNTS TO FRIENDS AND FAMILY We are gassed to be joined by our brother, successful Entrepreneur Brett Berish, CEO of Sovereign Brands, which includes @LucBelaire, Bumbu and the Deacon! Forbes sits down with Sovereign Brands CEO Brett Berish to discuss how the entrepreneur created some of the world's leading wine & spirits brands, including Luc Belaire, the world's fastest-growing sparkling wine, and Bumbu, the world's most award-winning rum. In Part 1 of this Episode the boys play some fun challenges with Brett, including a game where we test Brett's taste buds and see if he can pickout his drink. We also played Don't Google it and give advice on a dilemma around a man who's friend has refused to pay him what he is worth! As always, please comment below with your thoughts and don't forget to Like, Share And Subscribe

The Food Programme
Why Are Celebrity Drinks Everywhere?

The Food Programme

Play Episode Listen Later Aug 2, 2024 42:36


Jaega Wise and Robbie Armstrong explore the exponential growth of celebrity-backed drinks brands. She asks why so many stars want a piece of this rapidly growing pie, and charts the rise of everything from A-Lister tequilas and rums to supermarket shelves stacked with celeb-branded wines. Jaega heads to one of UK's biggest drinks events of the year, Dr Dre and Snoop's Gin & Juice launch, where she speaks to Shaquille O'Neal, Yungblud, Ella Eyre and Yasiin Bey on the star-studded red carpet. She hears from Blur's Alex James about his English sparkling wine, and chats with Emma Watson's brother Alex about the premium gin he's launched with his sister.Brett Berish of Sovereign Brands talks about the process behind creating some of the world's most popular celebrity-endorsed spirits. Filling up his cup with more than a splash of cynicism, Aaron Goldfarb guides Jaega through the winners and losers in his list of the best and worst celebrity spirits on the market. Jaega sits down with Noble Rot founder Dan Keeling, who discusses his previous career in the music industry, why he thinks celebrities should leave the winemaking to winemakers, and the growing trend of vigneron-as-celebrity. Producer Robbie Armstrong pops a few star-studded corks with wine writer and author of ‘Corker', Hannah Crosbie, explains the appeal of celebrity booze for consumers, and talks us through which ones might be worth your money. Jennifer Creevy, head of food and drink at trend forecaster WGSN, predicts what the future holds for the celebrity category – and which drinks might come of age while others spoil. Presented by Jaega Wise. Produced by Robbie Armstrong.

Self Made Tastes Better

Mozambican Producer, Ellputo sits down with Brett Berish to discuss how the landscape of music has changed since he started, and how he used to get people to listen to his records.

The Radcast with Ryan Alford
Highlights & Insights - The Best from Guests on Right About Now First Half of 2024

The Radcast with Ryan Alford

Play Episode Listen Later Jul 5, 2024 11:33


The Radcast with Ryan Alford
Lessons from Maverick Brand Builder of Luc Belaire | Brett Berish

The Radcast with Ryan Alford

Play Episode Listen Later Jun 25, 2024 42:01


TAKEAWAYSBusiness of liquor and brandingImportance of taste and consumer experience in building successful brandsRole of personal branding and evolution of business strategiesBuilding businesses and constant tweaking for successInterplay between celebrity endorsements and product qualityImportance of packaging and design in creating brand experienceApproach to target audiences and mass appealPersonal branding and storytellingChallenges of measuring return on investment in advertising and marketingTIMESTAMPSBuilding Businesses and Improv (00:00:00) Discussion on building businesses and the iterative nature of business strategies, likened to improv comedy.Introduction to the Podcast (00:00:17) Introduction to the podcast "Right About Now" by host Ryan Alford, highlighting its popularity and duration.Introduction of Brett Berish (00:01:03) Ryan Alford introduces Brett Berish, President and CEO of Sovereign Brands, and discusses the radical approach in branding.Personal Branding and Business Strategies (00:02:09) Discussion on personal branding, embracing mistakes, and the importance of being different in business strategies.Entry into Spirits Industry (00:03:07) Brett Berish shares his entry into the spirits industry, influenced by his father's career and his passion for the business.Evolution of Liquor Business (00:05:00) Discussion on the historical and regulatory aspects of the liquor business, including the three-tier system and changes in alcohol serving laws.Challenges in Liquor Distribution (00:07:12) Explanation of the challenges in liquor distribution, emphasizing the role of distributors and the limitations on direct sales.Importance of Taste in Branding (00:11:28) Emphasis on the significance of taste in dictating the success of liquor brands and the common thread in Sovereign Brands' approach.Celebrity Endorsements and Product Quality (00:13:24) Discussion on the interplay between celebrity endorsements and product quality, highlighting the importance of taste over endorsements.Brand Experience and Details (00:16:14) Importance of brand experience, packaging, and design details in creating a unique consumer experience.Target Audience and Brand Appeal (00:18:24) Emphasis on selling to a broad audience and the significance of mass appeal in building a brand.Trying New Approaches (00:19:10) Encouragement to try new strategies and products, drawing parallels to the unpredictability of hit songs in the music industry.Personal Branding and Storytelling (00:20:40) Discussion on the realization of the importance of personal branding and storytelling in representing the company's brand.The motivational side of success (00:21:16) Brett Berish shares his personal struggles and the importance of sharing stories of failure and success.Discovering and supporting emerging talents (00:22:21) Brett discusses the excitement of engaging with up-and-coming artists and the potential to help them grow.Transparency and honesty in conversations with emerging talents (00:23:02) The importance of authenticity and transparency in conversations with young talents on the verge of success.The challenge of quantifying marketing success (00:24:56) Brett discusses the difficulty of measuring the return on investment in advertising and the value of building an audience.Scarcity and exclusivity in brand building (00:27:35) The discussion around creating rarity and exclusivity in brand building and the challenges it presents.Building long-term partnerships (00:29:36) Brett emphasizes the importance of developing long-term relationships and authenticity in partnerships.Cultural significance of spirits and brands (00:31:34) The discussion on the cultural and emotional significance of different spirit brands and the subcultures they represent.Proudest moments and personal milestones (00:33:08) Brett reflects on personal milestones and proud moments in his journey as a business owner.Expanding into new territories and cultural initiatives (00:37:02) The discussion about expanding into new markets, particularly Africa, and the cultural initiatives being pursued.Tying music projects with brand identity (00:38:54) The integration of music projects with specific brand identities and the intention to promote African artists.Embracing new opportunities and personal philosophy (00:40:23) Brett shares his personal philosophy and approach to embracing new opportunities.Wrapping up the conversation (00:41:22) Closing remarks and details on where to find more information about the brands and the conversation. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

Self Made Tastes Better

Ugandan rapper and songwriter, Fik Fameica, sits down with Brett Berish to discuss how he rose from the streets to become an international star.

Self Made Tastes Better
Gemini Maejor

Self Made Tastes Better

Play Episode Listen Later Apr 8, 2024 27:28


Malawian-born South African record producer and singer-songwriter, Gemini Maejor sits down with Brett Berish to talk, new music, the influence African artists are having right now, and what Rick Ross had to say about him.

Self Made Tastes Better

Entrepreneur & Influencer, Stack Pack sits down with CEO, Brett Berish to discuss his social media success, starting three businesses, and breaking into the music industry.

Self Made Tastes Better
Erphaan Alves

Self Made Tastes Better

Play Episode Listen Later Feb 29, 2024 32:09


Trinidadian soca recording artist and songwriter, Erphaan Alves sits down with Brett Berish to discuss the evolution of soca music, connection to Carnival, and what's next for him.

Sunday Service
Carving Your Own Path with Brett Berish

Sunday Service

Play Episode Listen Later Feb 24, 2024 44:08


In this episode of Get Creative, we dive into the inspiring journey of Brett Berish. We discuss creative finance, entrepreneurship, and the liquor business with the visionary.  Throughout the episode, Brett shares invaluable insights, anecdotes, and lessons learned, illuminating the path to success and the power of carving your unique path. Highlights: 1. "Sometimes not having a plan is a great plan. If you stick to something too long, you've missed it. You've got to be nimble." 2. "You need one person in your life who is gonna be there for you during the worst of times and cheer you on. The goal in life is to find one person who's always gonna have your back when you're in a corner." 3. "If anybody's going to mess it up, I want it to be me." 4. "It's all about being repetitive over and over and over to instill it in them. But that's not them, it's everybody. It's a mindset. It's how we do things." Timestamp: 00:57 - Introduction: Brett Berish, a creative powerhouse. 01:51- Brett's Motivation: Proving doubters wrong and creating something meaningful. 04:03 - Childhood Influence: Seeking approval and the impact on entrepreneurial spirit. 05:45- Lesson Learned: Taking ownership and assuming responsibility. 07:48 - Building Relationships: The power of individual connections in brand building. 09:53- Journey to Success: The slow and steady path to building a personal brand. 12:54 - Setting Trends: Rejecting mainstream trends and creating unique offerings. 14:39 - Embracing Change: Being nimble and adapting in business endeavors. 17:23 - Overcoming Challenges: Finding success in unexpected markets. 20:10 - Final Thoughts: Embrace uncertainty and take risks for creative success.

RISE Podcast
Brett Berish On Mastering The Art of Branding In The Liquor Industry | RISE, Episode 30

RISE Podcast

Play Episode Listen Later Jan 8, 2024 98:42


Join host Gary Lipovetsky, the renowned serial entrepreneur, business partner, and husband to social media celebrity Valeria Lipovetsky, in this captivating podcast "RISE, Life Stories of Accomplished Individuals". Gary not only delves deep into the lives of notable figures to extract their fascinating origin stories and the hurdles they faced, but he also meticulously draws out the specific knowledge and expertise they hold in their respective fields. Through in-depth interviews, Gary unravels the secrets to their achievements and highlights the value of their unique experiences and insights. Tune in to gain invaluable wisdom from these remarkable individuals and be inspired to reach new heights of success.Brett Berish, the mastermind behind successful liquor brands, joins Gary Lipovetsky on RISE for an insightful conversation on the secrets of personal branding. With a stellar career marked by achievements in the liquor industry, Brett shares his expertise on measuring ROI in brand building and the dynamic collaborations between liquor brands and hip-hop artists. The episode delves into the personal side of success, exploring Brett's perspective on defining success and navigating the challenges of parenthood while being the face of a renowned liquor brand. Don't miss the motivating insights as Brett reveals what truly motivates him in his entrepreneurial journey.Timestamps:00:00:00 - Introduction to Brett Berish00:10:51 - Personal Branding, the secret behind Brett's success 00:30:07 - How to measure ROI when building a brand 00:49:04 - Liquor brands working with Hip-hop artists 01:08:14 - What does success look mean for Brett Berish 01:21:14 - Navigating Parenthood while being the face of a liquor brand 01:26:24 - What Motivates Brett Berish? 01:41:18 -  OutroGary Lipovetsky: https://www.instagram.com/garylipovetsky/Brett Berish: https://www.instagram.com/brettberishceo/

Self Made Tastes Better
Johnny Dang

Self Made Tastes Better

Play Episode Listen Later Dec 19, 2023 43:08


Johnny Dany, celebrity jeweler and founder of Johnny Dang & Co., sits down with Brett Berish wearing a $500K diamond necklace to discuss his self made journey from moving to the US from Vietnam with no money to creating a diamond empire. Tune in to hear what famous rapper was Johnny's first big sale.

Self Made Tastes Better
Angel Brinks

Self Made Tastes Better

Play Episode Listen Later Nov 9, 2023 30:02


Fashion Designer and Founder of ABF, Angel Brinks sits down with Brett Berish to discuss her fashion influences, styling music icon Missy Elliot, and what celebs are regulars at her store.

Millionaire Mindcast
The Blueprint For Building Award Winning Spirits Brands And The Worlds Most Luxurious Liquors | Brett Berish

Millionaire Mindcast

Play Episode Listen Later Oct 23, 2023 51:58


This Millionaire Mindcast episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/MINDCAST and get on your way to being your best self. Today, we have an enlightening conversation with a remarkable individual whose life journey is nothing short of inspiring, Brett Berish, a person whose remarkable transformation and achievements are attributed to a single, pivotal change in attitude that altered his destiny, uncovering the wisdom, lessons, and experiences that have defined Brett's life, understanding why so many individuals encounter failures in their entrepreneurial endeavors, uncovering the well-guarded secret behind building a successful brand, shedding light on the strategies and principles that have propelled Brett to the forefront of branding excellence! Brett Berish is a father and husband, an entrepreneur, brand-builder, and CEO of Sovereign Brands, creators of a smash-hit portfolio of wine & spirits brands. The company's most recent innovation, Villon, as well as the Luc Belaire sparkling wines, Bumbu rums, McQueen, and the Violet Fog gin. Brett is the host of the podcast Self Made, in which he speaks with celebrities, creatives, and influencers on how they become successful. Having been in business for four generations, Sovereign Brands is a true family-owned wine and spirits firm. Since 1999, it worked to achieve its vision of becoming the most inventive brand-creator in the wine and spirits sector.  Brett believes that trying to be everybody else and not trusting your own instinct make things complicated. He always makes sure he is not chasing money but happiness. Also, Brett doesn't believe in buying the consumer but believes in his brand with passion. Never take everything as a transaction but take things naturally and organically! Some Questions I Ask: Talk to me a little bit about the family and the dynamics that you guys going on right now?    How did you fall into the spirits industry and how did it all come about? Where did this inception of Sovereign Brands begin from? What were some of those learning lessons in those first five years in your business that helped you flourish going forward? What were some of the ingredients and what made that such a successful brand? What are some of the mistakes that you feel brand builders make nowadays? How do you approach a new brand and drive to generate revenue? What was your strategy behind the emotion and experience that you were giving people when they're interacting with your brand? How do you tease down the trends that you are intrigued by and want to learn more about?  How are you getting that awareness, attention, and attraction behind your brands? How have you been able to build that army of people that do their part in your business? How are you continuing to engage, structure, and challenge yourself on a daily basis? Are you working on anything new right now? What's the big vision for Sovereign Brands? What's your approach to wealth-building look like through Sovereign Brands and in your own world?   In This Episode, You Will Learn: The attitude that changes Brett's life. Why do you need to prevent it constantly. The secret of building a successful brand. Why most people fail in their business. The difference between great brands and brands that don't exist.   Quotes:  “If you're too close to something, you don't see the opportunity.” “Not having a plan is a great plan.” “As long as you do more positive things and negative, you'll get there.” “I want to go and set the train, I want to be the early guy.” “If it's trendy I don't wanna touch it.” “You give up some things but you get some things, you got to choose your path and be happy with it.”   Connect with Brett Berish on:  https://www.brettberish.com/ https://www.instagram.com/brettberishceo https://www.instagram.com/officialbelaire/?hl=en https://www.instagram.com/originalbumbu https://www.instagram.com/mcqueenvioletfog https://www.instagram.com/villonfrance   Sponsor Links: HelloFresh: Visit https://hellofresh.com/50mindcast or Use the code 50MINDCAST to get 50% off plus free shipping! Caldera Lab: Visit https://calderalab.com/MINDCAST or use the code MINDCAST to get 20% off! Accredited Investor List - Text "DEALS" to 844.447.1555 Free Financial Audit: Text "XRAY" to 844.447.1555 Upcoming Events: Text "Events" to 844.447.1555 Millionaire Notes: Text "Notes" to 844.447.1555 Connect with Matty A. and Text me to 844.447.1555  Show Brought To You By: www.MillionaireMindcast.com

Self Made Tastes Better
Kota The Friend

Self Made Tastes Better

Play Episode Listen Later Oct 12, 2023 22:59


Brooklyn rapper, singer, songwriter, and record producer, Kota The Friend sits down with Brett Berish to discuss standing out in the music industry, where he got his unique sound, and the latest single.

Self Made Tastes Better
Daron The Chef

Self Made Tastes Better

Play Episode Listen Later Sep 19, 2023 36:18


Chef & Content Creator, Daron The Chef talks to Brett Berish about how he went from working for the Board of Ed to content creating, what motivates him, and his first viral video.

Self Made Tastes Better
Bash The Entertainer

Self Made Tastes Better

Play Episode Listen Later Sep 19, 2023 35:46


British Comedian & Content Creator, Bash The Entertainer, sits down with Brett Berish to discuss what famous comedian influenced his career, his dreams of playing in the NFL, and how getting picked on only motivates him to push harder.

TALK IT OUT WITH SHOWOUT
Brett Berish Interview (Liquor Entrepreneurship, Celebrity Encounters, Future Ambitions)

TALK IT OUT WITH SHOWOUT

Play Episode Listen Later Sep 7, 2023 39:04


Join us for an exhilarating 33rd episode of "Talk it Out with Showout" as we delve deep into the world of liquor, entrepreneurship, and celebrity encounters with none other than Brett Berish, the visionary CEO of Sovereign Brands. Brett's journey through the liquor business is a testament to ambition, innovation, and determination, and in this episode, we're honored to bring you his remarkable story. Brett Berish is no stranger to the spirits industry, boasting an impressive track record spanning decades. From his early days navigating the complexities of the liquor business to his current role as CEO of Sovereign Brands, Brett's career has been a masterclass in perseverance and success. Tune in as we explore the pivotal moments that shaped his career and the invaluable lessons he's learned along the way. But that's not all! Brett Berish's career isn't just about spirits; it's also about stars. He's rubbed shoulders with some of the biggest names in the entertainment industry, creating unforgettable experiences and signature spirits for celebrities. In this episode, we'll hear some captivating anecdotes about the many A-listers Brett has met and how those encounters have influenced his approach to business. As we raise our glasses to toast to Brett's achievements, we'll also look towards the future. Brett Berish has exciting plans in store for Sovereign Brands, including the launch of new drinks that are sure to tantalize your taste buds. And if that's not enough, he's rolling out an ambassador program that promises to change the way we think about spirits and brand loyalty. So, whether you're a budding entrepreneur, a spirits enthusiast, or simply curious about the inner workings of the liquor industry, this episode of "Talk it Out with Showout" is a must-listen. Join us as we uncover the secrets to success, hear captivating stories from the world of celebrities, and get a sneak peek into the exciting future of Sovereign Brands. Don't miss this sip of success with Brett Berish – it's a conversation you won't want to miss! Subscribe now and join the conversation on "Talk it Out with Showout." Cheers!

Making Bank
The Growth Mindset: Shaping Your Business For Success #MakingBank #S8E5

Making Bank

Play Episode Listen Later Aug 20, 2023 26:54


Welcome back to Making Bank. On today's episode, we have a compilation of previous episodes with Dr. Noah St. John, Brett Berish, Bob Moesta, Cameron Herold, Rudy Mawer, Kyle Mcdowell & John Livesay and in this episode you will hear tips and tricks from top entrepreneurs about how to successfully shape your business for growth and success.   (1:29) Dr. Noah St. John Your business's success story highly depends on these three main things. What do you offer? If you don't have the right offer, nothing else matters. The next thing is you need the right funnels, which is how you sell it. And lastly you need the traffic, which is getting your offer and your funnel in front of the right people that you know will give you money.   (4:34) Brett Berish You have to have a little bit of everything and work really hard in order for your business to excel. The reason being is that sometimes you may offer the best service or have the best looking product to sell but if your marketing is bad, it won't do you much good. Or it's the other way around. You have good marketing but your product has nothing to offer. It's important to have a little bit of everything.    (7:46) Bob Moesta People don't buy products. They hire them to do a job in their life. So figure out what the job is then you can design the product .Focus on the demand side, where people want to make progress, but can't. And after you know this it becomes relatively easy to pull the technology together. Always understand the demand first and then figure out how to shape a product to fit demand.    (11:01) Cameron Herold When your business grows, the people around the company need to grow as well. You will need to start hiring people for different roles and responsibilities. This method can be done using the ones and threes. You go from one to three, from three to ten, ten to thirty and thirty to a hundred. At every stage of the company, you need to invest in people. The more you grow their skills, the more they grow their confidence, the more they'll grow the company for you. (14:25) Rudy Mawer Many people experience burnouts in their business journey. A burnout is when you lose a bit of the vision or the path forward or the future. A huge part of it is also physical, however the more progress you make, the more work you will have to do so you need to keep working on your vision because that is the one thing that is going to keep pushing you even when your workload increases. ‘   (17:27) Kyle McDowell Think like the founder and you'll recognize many opportunities for improvement. If you see someone's not pulling their own weight or they're phoning it in, as a founder you are not going to stand for that. So if you think like the founder, you take on ownership, which may be an uncomfortable word for a lot of people, however it is very important if you want to be successful and lead a team and a culture of excellence.   (23:57) John Livesay You have to be your own lifeguard. No one is going to come help you if you are in trouble. You cannot expect people to drop everything they have on their own plate to come save you. You have to pull yourself through.Get educated, learn things, learn from mistakes, improve yourself. Do whatever it is you need to do in order for you to be able to save yourself in case you ever land yourself in trouble.   Links: @noahstjohn  @brettberishceo  @bmoesta  @cameron_herold_cooalliance @rudymawerlife  @kylemcdowellinc  @thepitchwhisperer  

Making Bank
The Growth Mindset: Shaping Your Business For Success #MakingBank #S8E5

Making Bank

Play Episode Listen Later Aug 20, 2023 27:44


Welcome back to Making Bank. On today's episode, we have a compilation of previous episodes with Dr. Noah St. John, Brett Berish, Bob Moesta, Cameron Herold, Rudy Mawer, Kyle Mcdowell & John Livesay and in this episode you will hear tips and tricks from top entrepreneurs about how to successfully shape your business for growth and success.   (2:41) Dr. Noah St. John Your business's success story highly depends on these three main things. What do you offer? If you don't have the right offer, nothing else matters. The next thing is you need the right funnels, which is how you sell it. And lastly you need the traffic, which is getting your offer and your funnel in front of the right people that you know will give you money.   (5:46) Brett Berish You have to have a little bit of everything and work really hard in order for your business to excel. The reason being is that sometimes you may offer the best service or have the best looking product to sell but if your marketing is bad, it won't do you much good. Or it's the other way around. You have good marketing but your product has nothing to offer. It's important to have a little bit of everything.    (8:58) Bob Moesta People don't buy products. They hire them to do a job in their life. So figure out what the job is then you can design the product .Focus on the demand side, where people want to make progress, but can't. And after you know this it becomes relatively easy to pull the technology together. Always understand the demand first and then figure out how to shape a product to fit demand.    (12:13) Cameron Herold When your business grows, the people around the company need to grow as well. You will need to start hiring people for different roles and responsibilities. This method can be done using the ones and threes. You go from one to three, from three to ten, ten to thirty and thirty to a hundred. At every stage of the company, you need to invest in people. The more you grow their skills, the more they grow their confidence, the more they'll grow the company for you. (15:37) Rudy Mawer Many people experience burnouts in their business journey. A burnout is when you lose a bit of the vision or the path forward or the future. A huge part of it is also physical, however the more progress you make, the more work you will have to do so you need to keep working on your vision because that is the one thing that is going to keep pushing you even when your workload increases. ‘   (18:39) Kyle McDowell Think like the founder and you'll recognize many opportunities for improvement. If you see someone's not pulling their own weight or they're phoning it in, as a founder you are not going to stand for that. So if you think like the founder, you take on ownership, which may be an uncomfortable word for a lot of people, however it is very important if you want to be successful and lead a team and a culture of excellence.   (25:09) John Livesay You have to be your own lifeguard. No one is going to come help you if you are in trouble. You cannot expect people to drop everything they have on their own plate to come save you. You have to pull yourself through.Get educated, learn things, learn from mistakes, improve yourself. Do whatever it is you need to do in order for you to be able to save yourself in case you ever land yourself in trouble.   Links: @noahstjohn  @brettberishceo  @bmoesta  @cameron_herold_cooalliance @rudymawerlife  @kylemcdowellinc  @thepitchwhisperer

Making Bank
The Growth Mindset: Shaping Your Business For Success #MakingBank #S8E5

Making Bank

Play Episode Listen Later Aug 20, 2023 27:44


Welcome back to Making Bank. On today's episode, we have a compilation of previous episodes with Dr. Noah St. John, Brett Berish, Bob Moesta, Cameron Herold, Rudy Mawer, Kyle Mcdowell & John Livesay and in this episode you will hear tips and tricks from top entrepreneurs about how to successfully shape your business for growth and success.   (2:41) Dr. Noah St. John Your business's success story highly depends on these three main things. What do you offer? If you don't have the right offer, nothing else matters. The next thing is you need the right funnels, which is how you sell it. And lastly you need the traffic, which is getting your offer and your funnel in front of the right people that you know will give you money.   (5:46) Brett Berish You have to have a little bit of everything and work really hard in order for your business to excel. The reason being is that sometimes you may offer the best service or have the best looking product to sell but if your marketing is bad, it won't do you much good. Or it's the other way around. You have good marketing but your product has nothing to offer. It's important to have a little bit of everything.    (8:58) Bob Moesta People don't buy products. They hire them to do a job in their life. So figure out what the job is then you can design the product .Focus on the demand side, where people want to make progress, but can't. And after you know this it becomes relatively easy to pull the technology together. Always understand the demand first and then figure out how to shape a product to fit demand.    (12:13) Cameron Herold When your business grows, the people around the company need to grow as well. You will need to start hiring people for different roles and responsibilities. This method can be done using the ones and threes. You go from one to three, from three to ten, ten to thirty and thirty to a hundred. At every stage of the company, you need to invest in people. The more you grow their skills, the more they grow their confidence, the more they'll grow the company for you. (15:37) Rudy Mawer Many people experience burnouts in their business journey. A burnout is when you lose a bit of the vision or the path forward or the future. A huge part of it is also physical, however the more progress you make, the more work you will have to do so you need to keep working on your vision because that is the one thing that is going to keep pushing you even when your workload increases. ‘   (18:39) Kyle McDowell Think like the founder and you'll recognize many opportunities for improvement. If you see someone's not pulling their own weight or they're phoning it in, as a founder you are not going to stand for that. So if you think like the founder, you take on ownership, which may be an uncomfortable word for a lot of people, however it is very important if you want to be successful and lead a team and a culture of excellence.   (25:09) John Livesay You have to be your own lifeguard. No one is going to come help you if you are in trouble. You cannot expect people to drop everything they have on their own plate to come save you. You have to pull yourself through.Get educated, learn things, learn from mistakes, improve yourself. Do whatever it is you need to do in order for you to be able to save yourself in case you ever land yourself in trouble.   Links: @noahstjohn  @brettberishceo  @bmoesta  @cameron_herold_cooalliance @rudymawerlife  @kylemcdowellinc  @thepitchwhisperer

Making Bank
The Growth Mindset: Shaping Your Business For Success #MakingBank #S8E5

Making Bank

Play Episode Listen Later Aug 20, 2023 26:54


Welcome back to Making Bank. On today's episode, we have a compilation of previous episodes with Dr. Noah St. John, Brett Berish, Bob Moesta, Cameron Herold, Rudy Mawer, Kyle Mcdowell & John Livesay and in this episode you will hear tips and tricks from top entrepreneurs about how to successfully shape your business for growth and success.   (1:29) Dr. Noah St. John Your business's success story highly depends on these three main things. What do you offer? If you don't have the right offer, nothing else matters. The next thing is you need the right funnels, which is how you sell it. And lastly you need the traffic, which is getting your offer and your funnel in front of the right people that you know will give you money.   (4:34) Brett Berish You have to have a little bit of everything and work really hard in order for your business to excel. The reason being is that sometimes you may offer the best service or have the best looking product to sell but if your marketing is bad, it won't do you much good. Or it's the other way around. You have good marketing but your product has nothing to offer. It's important to have a little bit of everything.    (7:46) Bob Moesta People don't buy products. They hire them to do a job in their life. So figure out what the job is then you can design the product .Focus on the demand side, where people want to make progress, but can't. And after you know this it becomes relatively easy to pull the technology together. Always understand the demand first and then figure out how to shape a product to fit demand.    (11:01) Cameron Herold When your business grows, the people around the company need to grow as well. You will need to start hiring people for different roles and responsibilities. This method can be done using the ones and threes. You go from one to three, from three to ten, ten to thirty and thirty to a hundred. At every stage of the company, you need to invest in people. The more you grow their skills, the more they grow their confidence, the more they'll grow the company for you. (14:25) Rudy Mawer Many people experience burnouts in their business journey. A burnout is when you lose a bit of the vision or the path forward or the future. A huge part of it is also physical, however the more progress you make, the more work you will have to do so you need to keep working on your vision because that is the one thing that is going to keep pushing you even when your workload increases. ‘   (17:27) Kyle McDowell Think like the founder and you'll recognize many opportunities for improvement. If you see someone's not pulling their own weight or they're phoning it in, as a founder you are not going to stand for that. So if you think like the founder, you take on ownership, which may be an uncomfortable word for a lot of people, however it is very important if you want to be successful and lead a team and a culture of excellence.   (23:57) John Livesay You have to be your own lifeguard. No one is going to come help you if you are in trouble. You cannot expect people to drop everything they have on their own plate to come save you. You have to pull yourself through.Get educated, learn things, learn from mistakes, improve yourself. Do whatever it is you need to do in order for you to be able to save yourself in case you ever land yourself in trouble.   Links: @noahstjohn  @brettberishceo  @bmoesta  @cameron_herold_cooalliance @rudymawerlife  @kylemcdowellinc  @thepitchwhisperer  

2000 Percent Raise
E47: Brett Berish: Liquor Legend & Founder of Sovereign Brands

2000 Percent Raise

Play Episode Listen Later Aug 7, 2023 39:03


This week John welcomes the one and only Brett Berish to the show for a spirited conversation about the liquor industry, branding, and betting on yourself. ​​Brett is the President & CEO of Sovereign Brands, a family-owned, international wine & spirits company headquartered in New York, which sells its portfolio of products in more than 100 countries globally. Brett and his company have developed some of the world's hottest brands, including the smash-hit Luc Belaire line of French sparkling wines, which has earned global acclaim for its exquisite taste and striking package, and is the fastest-growing French sparkling wine in the world. Sovereign's portfolio also includes Bumbu, a craft rum from Barbados that ranks among the world's most critically acclaimed rums and is already the best-selling brand in the U.S. premium rum category, as well as McQueen and the Violet Fog, a small-batch gin from Jundiai, Brazil, which was awarded a 93-point score by Wine Enthusiast. Sovereign's newest release, Villon, is revolutionizing the cognac category. Brett's past brands include Armand de Brignac (“Ace of Spades”) Champagne and D'Ussé Cognac, two of the most successful brands in the super-premium Champagne and premium Cognac categories, respectively. Brett has been profiled by Forbes, Crain's Chicago Business, and Market Watch, among others, and was recently recognized by Goldman Sachs as one of the 100 Most Intriguing Entrepreneurs at the Goldman Sachs Builders + Innovators Summit. He has also been invited to speak on popular radio shows including The Breakfast Club and Young Money Radio. Brett's self-made success has informed his company's values, culture & celebrity partnerships, culminating in Sovereign's prolific marketing campaign “Self Made Tastes Better”, which includes a series of interviews hosted by Brett alongside some of the world's biggest celebrities, from recording artists to athletes, actors, TV personalities and influencers – all of whom are also confirmed fans of Sovereign's brands. Together with a proven ability to create powerful, resonant brands, the international partnerships he has created with some of the world's finest wine and spirits producers have given Sovereign Brands an extraordinary and unique portfolio of wines and spirits. John and Brett unpack the economics of the liquor industry while swapping club stories and John's early disdain for bottle service. Brett also dives into the marketing engine of social media and how Sovereign Brands is leveraging its presence on Instagram and social outlets to outpace juggernauts like Captain Morgan and Bacardi. They debate the merits of bourbon versus scotch while Brett challenges anyone to actually blind test some of the world's highest-end whiskeys against his new Deacon blended scotch whiskey. For anyone interested in the liquor industry, or even just marketing, this episode is a peek behind the curtain to learn from the wizard himself on mastering branding and working with influencers to take your product to the next level.   Topics include: Brett's Sale of Ace of Spades to Jay Z Building Brands You Can Believe In Venture Capital Verses Bootstrap Funding The Economics of The Liquor Industry Breaking Down The Liquor Supply Chain   Connect with Brett:  Website Instagram Linkedin   Follow John: Instagram TikTok LinkedIn   2000 Percent Raise (Book)   More 2000 Percent Raise Episodes and Content   Produced by Social Chameleon

Group Chat
We're Up For Sale | Group Chat News Ep. 792

Group Chat

Play Episode Listen Later Aug 3, 2023 91:49


Today, Dee and Anand consider the world of alcohol with Mogul Brett Berish. Then, Drama, Dee, and Anand discuss Uber's first-ever operating profit, SharkNinja's NYSE trading debut, Birkenstock's potential IPO in September, and Nike's plans for a network of boutique fitness studios. Tune in for insightful analysis, industry trends, and this week's Winners, Losers, and Content!  - Written by ChatGPT Timeline of What Was Discussed: “If something is hot, I don't want to do it.” Self-Made interview series with Brett Berish, Founder & CEO of Sovereign Brands. (1:37)  Get your tin-foil panda dunks on! (33:00)  Breaking down Uber's first-ever operating profit. (42:03)  You can create the next SharkNinja! (55:28)  Is the IPO party back on?! (1:01:39)  Nike's latest fitness concept. (1:05:53)  Winners, Losers, and Content. (1:13:07)  Group Chat Shout Outs. (1:30:22)  Related Links/Products Mentioned  Uber reports its first operating profit ever. - App Economy Insights on Twitter  SharkNinja starts trading on NYSE  Birkenstock could be launching an IPO as soon as September - Morning Brew on Twitter  Nike plans ‘network' of boutique fitness studios  Twitter to be fined for installing 'X' sign on roof of San Francisco  Zero-bail policy reinstated in Los Angeles County - KTLA  Taylor Swift Gave Over $55 Million in Bonuses to Eras Tour Crew  Lizzo sued by three former dancers alleging harassment  Connect with Brett!  (@brettberishceo) Instagram  Website  Brett Berish | LinkedIn  Connect with Group Chat! Watch The Pod #1 Newsletter In The World For The Gram Tweet With Us Exclusive Facebook Content We're @groupchatpod on Snapchat  

The Really Rich Podcast with Nicholas Crown
Brett Berish: Building Belaire Champagne | The Really Rich Podcast - Ep. 29

The Really Rich Podcast with Nicholas Crown

Play Episode Listen Later Jul 24, 2023 55:19


In episode 29 of The Really Rich Podcast with Nicholas Crown, I sit down with Brett Berish. Brett is President and CEO of the international wine and spirits company, Sovereign Brands. Brett has developed some of the world's top brands including Luc Belaire, Bumbu, McQueen and the Violet Fog, and Villon. Past brands include Ace of Spades (sold to Jay Z) and D'Ussé. ⁠⁠⁠

90s Baby Show
CASHING $750,000 CHEQUES Ft. BRETT BERISH CEO of BELAIRE | 90s Baby Show

90s Baby Show

Play Episode Listen Later Jul 17, 2023 155:17


PLANTMADE: Click here https://bit.ly/44oLLJy and use discount code, “90SBBY15”, which enables customers to receive 15%* off their first order. Information around the specific products received can be found on the information cards provided in the package or on our website.GYMSHARK: Click here - https://gym.sh/90sBabyShow and use discount code, “90SBABYSHOW”, which enables customers to receive 10% off sitewide.Hello Fresh: Offer: Get 60% off your 1st box + 25% off the next 2 months + free gifts! Code: BABYSHOW Link: https://bit.ly/44fTjPKAVA ESTELL: Click here http://bit.ly/40zFutt and use discount code, “90SBABY20”, which enables customers to receive 20%* off their order.PO Box 5038 HORNCHURCH RM12 9JXJoin this channel Membership to get access to perks - https://bit.ly/3nNTY6XSubscribe to our clips channel - https://bit.ly/3hgMclUFollow us on socials:https://www.instagram.com/fredsantana/https://www.instagram.com/temialchemy/https://www.instagram.com/vpinthecut/https://www.instagram.com/90sbabyshow/Thanks for watching! #90sBabyShow #PodcastThis show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5636230/advertisement

The Highest Point Podcast
Knowing when to pivot in business, Self Made, The Deacon whiskey, marriage & more with Brett Berish - Part 2

The Highest Point Podcast

Play Episode Listen Later Jun 4, 2023 21:59


Knowing when to pivot in business, Self Made, The Deacon whiskey, marriage & more with Brett BerishFollow Brett Berish show Self Made   @LucBelaire Available on all podcast streaming services:https://thehighestpointpodcast.buzzsprout.com/Brought to you by   @Dilemaradio    Instagram:  https://www.instagram.com/thehighestpointpodcastSupport the show: https://www.cash.app/$highestpointentBrett Berish is the Founder & CEO of the international wine and spirits company Sovereign Brands. His past brands include Ace of Spades which he sold to Jay-Z in 2014, and D'Ussé, two of the most successful brands in the super-premium Champagne and premium Cognac categories, respectively. Sovereign Brands current portfolio consists of some of the world's top brands, including the smash-hit Luc Belaire line of French sparkling wines, which is the fastest-growing French sparkling wine in the world; Bumbu, a craft rum that is already the best-selling brand in the U.S. premium rum category; McQueen and the Violet Fog, a small-batch gin from Jundiai, Brazil, which was awarded a 93-point score by Wine Enthusiast, and Sovereign's newest release, Villon, which is revolutionizing the cognac category.Brett is also the host of “Self Made”, a series where he sits down with today's top artists, entertainers, and entrepreneurs to discuss how they created their road to success. In addition to highlighting the journeys of recording artist legends such Rick Ross, DJ Khaled, Lil Wayne, Wiz Khalifa, Young Thug, Moneybagg Yo, and Post Malone. Brett has interviewed up and coming musicians such as S2Kizzy and Hardy Caprio, comedians like Instagram sensation Pretty Vee, and athletes Warren Sapp, Deontay Wilder and Kamaru Usman.#thehighestpointpodcast #sovereignbrands #hiphop #entrepreneur #business  #podcast #ncpodcast #funny #interview #rickross #wizkhalifa #lilwayne #djkhaledtypebeat  #relationshipSupport the show

The Highest Point Podcast
Building a multi million dollar brand, Working with hip hop icons, Luc Belair & more w Brett Berish on our 100th episode! part 1

The Highest Point Podcast

Play Episode Listen Later May 29, 2023 31:22


Building a multi million dollar brand, Working with hip hop icons, Luc Belair & more w Brett Berish - Part 1Follow Brett Berish show Self Made  @LucBelaire  Available on all podcast streaming services:https://thehighestpointpodcast.buzzsprout.com/Book  @Timshropcomedy33   and Tour dates @ https://www.timshropcomedy.com/Instagram:  https://www.instagram.com/thehighestpointpodcastSupport the show: https://www.cash.app/$highestpointent#thehighestpointpodcast #sovereignbrands #hiphop #entrepreneur #business  #podcast #ncpodcast #funny #interview #rickross #wizkhalifa #lilwayne #djkhaled  #relationshipSupport the show

Making Bank
Branding Mastery: Insights & Inspiration For Creating A Successful Brand  #MakingBank #S7E44

Making Bank

Play Episode Listen Later May 21, 2023 25:22


Welcome back to Making Bank. On today's episode, we have Brett Berish who is the president and CEO of Sovereign Brands, a family owned international wine and spirits company headquartered in New York.   They sell a portfolio of products in more than hundred countries globally together with a proven ability to create powerful resonant brands. The international partnership, Mr. Berish, has created some of the world's finest wine and spirit and has given sovereign brands an extraordinary and unique portfolio of wines and spirits.   Don't miss this episode of Making Bank with Brett Berish!   (4:00) Background Brett's dad was in the liquor industry for 45 years at the same company as kids. That's all he talked about. His brothers and him would sit around the dinner table listening to their dad talk about. That's what inspired him to go into the liquor industry. He loved it and has a tremendous passion for the industry.   (5:20) People Build Brands People build brands. At the end of the day, you have to find people who believe in what you're doing and you build your army. Getting people to embrace brands is the key. You got to get in their soul and it's by getting out there and talking to them.    (6:54) Brand Connections Try to get people to be aware of the brand, and if it's a good brand, they'll talk about it. It's called organic brand building because it's not in a transaction. It's a relationship. Make it real. Make it authentic. To everybody you will ever work with, they should be your friends because of the brands. It's not because you saw some data.   (11:44) Brand Story “In the 14th century, merchants would travel to the West Indies and they didn't like the taste of traditional rum. They'd call it grog and they'd blend their own out of it. And what that was referred to was bumbu. We brought that brand back to life and now this brand has eight different sugar canes from eight different countries and we bond it and distill it in Barbados, which is the original rum island. And we don't have to filter the water because it's all natural and it's got authenticity and it's real.”   (13:46) Secrets To Success “I don't have a black box. I think it's, I think our success is blood, sweat, and tears and we're all in and it's night and day. It's constantly educating and constantly talking to people. The package has got to stand out. The name's has to be different. The look and feel has to be different. It needs to have a story. You need to have a beautiful package.”   (15:38) Taste Profile “We created this blend. It took three years to create, but it's wild. It's specifically different from everybody else. And if I can achieve what the profile I'm looking for, I think I'm the average consumer. I think I'm now giving myself to somebody who wants to try something different and something unique in a different profile, something completely different.”   (18:33) Biggest Challenges You can't put pressure on a brand. You have to let it grow at its own pace. The biggest challenge will be having to have patience for it to mature. If you rush it, it will not work and you will end up falling short.   (20:37) Key Tips You have to trust your instincts. Don't assume everyone is smarter than you or that everyone knows better than you. At the end of the day, if you're going to jump into a business, it has to be your decision. You can take people's input, but trust your gut.   Links: @BrettBerishceo1  @officialbelaire  @brettberishceo  @Brett Berish www.sovereignbrands.com

Making Bank
Branding Mastery: Insights & Inspiration For Creating A Successful Brand  #MakingBank #S7E44

Making Bank

Play Episode Listen Later May 21, 2023 23:47


Welcome back to Making Bank. On today's episode, we have Brett Berish who is the president and CEO of Sovereign Brands, a family owned international wine and spirits company headquartered in New York.   They sell a portfolio of products in more than hundred countries globally together with a proven ability to create powerful resonant brands. The international partnership, Mr. Berish, has created some of the world's finest wine and spirit and has given sovereign brands an extraordinary and unique portfolio of wines and spirits.   Don't miss this episode of Making Bank with Brett Berish!   (2:05) Background Brett's dad was in the liquor industry for 45 years at the same company as kids. That's all he talked about. His brothers and him would sit around the dinner table listening to their dad talk about. That's what inspired him to go into the liquor industry. He loved it and has a tremendous passion for the industry.   (3:23) People Build Brands People build brands. At the end of the day, you have to find people who believe in what you're doing and you build your army. Getting people to embrace brands is the key. You got to get in their soul and it's by getting out there and talking to them.    (4:57) Brand Connections Try to get people to be aware of the brand, and if it's a good brand, they'll talk about it. It's called organic brand building because it's not in a transaction. It's a relationship. Make it real. Make it authentic. To everybody you will ever work with, they should be your friends because of the brands. It's not because you saw some data.   (9:48) Brand Story “In the 14th century, merchants would travel to the West Indies and they didn't like the taste of traditional rum. They'd call it grog and they'd blend their own out of it. And what that was referred to was bumbu. We brought that brand back to life and now this brand has eight different sugar canes from eight different countries and we bond it and distill it in Barbados, which is the original rum island. And we don't have to filter the water because it's all natural and it's got authenticity and it's real.”   (11:49) Secrets To Success “I don't have a black box. I think it's, I think our success is blood, sweat, and tears and we're all in and it's night and day. It's constantly educating and constantly talking to people. The package has got to stand out. The name's has to be different. The look and feel has to be different. It needs to have a story. You need to have a beautiful package.”   (13:41) Taste Profile “We created this blend. It took three years to create, but it's wild. It's specifically different from everybody else. And if I can achieve what the profile I'm looking for, I think I'm the average consumer. I think I'm now giving myself to somebody who wants to try something different and something unique in a different profile, something completely different.”   (16:37) Biggest Challenges You can't put pressure on a brand. You have to let it grow at its own pace. The biggest challenge will be having to have patience for it to mature. If you rush it, it will not work and you will end up falling short.   (18:40) Key Tips You have to trust your instincts. Don't assume everyone is smarter than you or that everyone knows better than you. At the end of the day, if you're going to jump into a business, it has to be your decision. You can take people's input, but trust your gut.   Links: @BrettBerishceo1  @officialbelaire  @brettberishceo  @Brett Berish www.sovereignbrands.com  

Making Bank
Branding Mastery: Insights & Inspiration For Creating A Successful Brand  #MakingBank #S7E44

Making Bank

Play Episode Listen Later May 21, 2023 25:22


Welcome back to Making Bank. On today's episode, we have Brett Berish who is the president and CEO of Sovereign Brands, a family owned international wine and spirits company headquartered in New York.   They sell a portfolio of products in more than hundred countries globally together with a proven ability to create powerful resonant brands. The international partnership, Mr. Berish, has created some of the world's finest wine and spirit and has given sovereign brands an extraordinary and unique portfolio of wines and spirits.   Don't miss this episode of Making Bank with Brett Berish!   (4:00) Background Brett's dad was in the liquor industry for 45 years at the same company as kids. That's all he talked about. His brothers and him would sit around the dinner table listening to their dad talk about. That's what inspired him to go into the liquor industry. He loved it and has a tremendous passion for the industry.   (5:20) People Build Brands People build brands. At the end of the day, you have to find people who believe in what you're doing and you build your army. Getting people to embrace brands is the key. You got to get in their soul and it's by getting out there and talking to them.    (6:54) Brand Connections Try to get people to be aware of the brand, and if it's a good brand, they'll talk about it. It's called organic brand building because it's not in a transaction. It's a relationship. Make it real. Make it authentic. To everybody you will ever work with, they should be your friends because of the brands. It's not because you saw some data.   (11:44) Brand Story “In the 14th century, merchants would travel to the West Indies and they didn't like the taste of traditional rum. They'd call it grog and they'd blend their own out of it. And what that was referred to was bumbu. We brought that brand back to life and now this brand has eight different sugar canes from eight different countries and we bond it and distill it in Barbados, which is the original rum island. And we don't have to filter the water because it's all natural and it's got authenticity and it's real.”   (13:46) Secrets To Success “I don't have a black box. I think it's, I think our success is blood, sweat, and tears and we're all in and it's night and day. It's constantly educating and constantly talking to people. The package has got to stand out. The name's has to be different. The look and feel has to be different. It needs to have a story. You need to have a beautiful package.”   (15:38) Taste Profile “We created this blend. It took three years to create, but it's wild. It's specifically different from everybody else. And if I can achieve what the profile I'm looking for, I think I'm the average consumer. I think I'm now giving myself to somebody who wants to try something different and something unique in a different profile, something completely different.”   (18:33) Biggest Challenges You can't put pressure on a brand. You have to let it grow at its own pace. The biggest challenge will be having to have patience for it to mature. If you rush it, it will not work and you will end up falling short.   (20:37) Key Tips You have to trust your instincts. Don't assume everyone is smarter than you or that everyone knows better than you. At the end of the day, if you're going to jump into a business, it has to be your decision. You can take people's input, but trust your gut.   Links: @BrettBerishceo1  @officialbelaire  @brettberishceo  @Brett Berish www.sovereignbrands.com

Making Bank
Branding Mastery: Insights & Inspiration For Creating A Successful Brand  #MakingBank #S7E44

Making Bank

Play Episode Listen Later May 21, 2023 23:47


Welcome back to Making Bank. On today's episode, we have Brett Berish who is the president and CEO of Sovereign Brands, a family owned international wine and spirits company headquartered in New York.   They sell a portfolio of products in more than hundred countries globally together with a proven ability to create powerful resonant brands. The international partnership, Mr. Berish, has created some of the world's finest wine and spirit and has given sovereign brands an extraordinary and unique portfolio of wines and spirits.   Don't miss this episode of Making Bank with Brett Berish!   (2:05) Background Brett's dad was in the liquor industry for 45 years at the same company as kids. That's all he talked about. His brothers and him would sit around the dinner table listening to their dad talk about. That's what inspired him to go into the liquor industry. He loved it and has a tremendous passion for the industry.   (3:23) People Build Brands People build brands. At the end of the day, you have to find people who believe in what you're doing and you build your army. Getting people to embrace brands is the key. You got to get in their soul and it's by getting out there and talking to them.    (4:57) Brand Connections Try to get people to be aware of the brand, and if it's a good brand, they'll talk about it. It's called organic brand building because it's not in a transaction. It's a relationship. Make it real. Make it authentic. To everybody you will ever work with, they should be your friends because of the brands. It's not because you saw some data.   (9:48) Brand Story “In the 14th century, merchants would travel to the West Indies and they didn't like the taste of traditional rum. They'd call it grog and they'd blend their own out of it. And what that was referred to was bumbu. We brought that brand back to life and now this brand has eight different sugar canes from eight different countries and we bond it and distill it in Barbados, which is the original rum island. And we don't have to filter the water because it's all natural and it's got authenticity and it's real.”   (11:49) Secrets To Success “I don't have a black box. I think it's, I think our success is blood, sweat, and tears and we're all in and it's night and day. It's constantly educating and constantly talking to people. The package has got to stand out. The name's has to be different. The look and feel has to be different. It needs to have a story. You need to have a beautiful package.”   (13:41) Taste Profile “We created this blend. It took three years to create, but it's wild. It's specifically different from everybody else. And if I can achieve what the profile I'm looking for, I think I'm the average consumer. I think I'm now giving myself to somebody who wants to try something different and something unique in a different profile, something completely different.”   (16:37) Biggest Challenges You can't put pressure on a brand. You have to let it grow at its own pace. The biggest challenge will be having to have patience for it to mature. If you rush it, it will not work and you will end up falling short.   (18:40) Key Tips You have to trust your instincts. Don't assume everyone is smarter than you or that everyone knows better than you. At the end of the day, if you're going to jump into a business, it has to be your decision. You can take people's input, but trust your gut.   Links: @BrettBerishceo1  @officialbelaire  @brettberishceo  @Brett Berish www.sovereignbrands.com  

Drink Champs
Episode 363 w/ Rick Ross and Brett Berish

Drink Champs

Play Episode Listen Later May 12, 2023 157:22


N.O.R.E. & DJ EFN are the Drink Champs. In this episode the Champs chop it up with the Biggest Boss Rick Ross and CEO of Sovereign Brands, Brett Berish!DC Alumni, Rick Ross shares stories of his journey in music and business. Brett and Ross also share stories about their boss moves, their business ventures and much much more! We are also joined by rapper/reality TV star GUNPLAY! Lots of great stories that you don't want to miss!!Make some noise!!!

Who Knew In The Moment?
Brett Berish- Founder of Sovereign Brands

Who Knew In The Moment?

Play Episode Listen Later Apr 21, 2023 52:11


Brett R. Berish is the President & CEO of Sovereign Brands, a family-owned, international wine & spirits company headquartered in New York, which sells its portfolio of products in more than 100 countries globally. Brett and his company have developed some of the world's hottest brands, including the smash-hit Luc Belaire line of French sparkling wines, which has earned global acclaim for its exquisite taste and striking package, and is the fastest-growing French sparkling wine in the world. Sovereign's portfolio also includes Bumbu, a craft rum from Barbados that ranks among the world's most critically acclaimed rums and is already the best-selling brand in the U.S. premium rum category, as well as McQueen and the Violet Fog, a small-batch gin from Jundiai, Brazil, which was awarded a 93-point score by Wine Enthusiast. Sovereign's newest release, Villon, is revolutionizing the cognac category. Brett's past brands include Armand de Brignac (“Ace of Spades”) Champagne and D'Ussé Cognac, two of the most successful brands in the super-premium Champagne and premium Cognac categories, respectively. Mr. Berish has been profiled by Forbes, Crain's Chicago Business, and Market Watch, among others, and was recently recognized by Goldman Sachs as one of the 100 Most Intriguing Entrepreneurs at the Goldman Sachs Builders + Innovators Summit. He has also been invited to speak on popular radio shows including The Breakfast Club and Young Money Radio. Brett's self-made success has informed his company's values, culture & celebrity partnerships, culminating in Sovereign's prolific marketing campaign “Self Made Tastes Better”, which includes a series of interviews hosted by Brett alongside some of the world's biggest celebrities, from recording artists to athletes, actors, TV personalities and influencers – all of whom are also confirmed fans of Sovereign's brands. Together with a proven ability to create powerful, resonant brands, the international partnerships Mr. Berish has created with some of the world's finest wine and spirits producers have given Sovereign Brands an extraordinary and unique portfolio of wines and spirits.. To View This Episode- https://youtu.be/Nwun--LtrSE #whoknewinthemoment #Sovereignbrands #BrettBerish #aceofspades

The Ryan Show
The Ryan Show FM: 04/13/2023

The Ryan Show

Play Episode Listen Later Apr 14, 2023 119:05


Welcome to the wild world of The Ryan Show! Join us tonight as we showcase two fine contributors to the ever growing fabric of Americana… American business mogul & CEO of #sovereignbrands, Brett Berish and hip hop legend and Terror Squad OG Cuban Link. All this and more on another episode of #theryanshowfm! This weeks show is brought to you by Alpha City & Grunt Works #theryanshow #ryanverneuille #mrcheeks #hamptonsdave #cubanlink #brettberish #belaire #gruntworks #alphacity #sagharbor Episode Playlist: Notorious B.I.G. - Party and Bullshit The Beatnuts ft Big Pun & Cuban Link - Off The Books Fat Joe ft Big Punisher, Cuban Link & Triple Seis - Bet Ya Man Can't Big Pun ft Fat Joe - Twinz (Deep Cover 98) Kanye West & Lil Pump - I Love It Benny The Butcher & Harry Fraud - No Instructions Kendrick Lamar DNA MF DOOM - One Beer Madvillainy - All Caps

The 10 Minute Entrepreneur
INTERVIEW: Brett Berish - Every Mistake Is An Opportunity to Learn

The 10 Minute Entrepreneur

Play Episode Listen Later Jan 11, 2023 16:57


Brett is President & CEO of Sovereign Brands, a family-owned, international wine & spirits company headquartered in New York, which sells its portfolio of products in more than 100 countries globally. ig: brettberishceo brettberish.com sovereignbrands.com

the Joshua Schall Audio Experience
What Can CPG Entrepreneurs Learn From Hip Hop Artist Rick Ross?

the Joshua Schall Audio Experience

Play Episode Listen Later Jan 3, 2023 12:29


Rick Ross is one of the most successful musicians in the world, but few realize he also dabbles in the world of consumer packaged goods (CPG). So, what can CPG professionals learn from the hip-hop legend? I've always believed that hip-hop and CPG entrepreneurship are linked together. This is probably why you see so many hip-hop artists that are involved with CPG entrepreneurship or investing in this consumer sector. While his overall business activity is lower compared to Jay Z, you might be surprised to learn that Rick Ross is an active investor across the CPG industry. Interestingly, Rick Ross and Jay Z both got their start in the CPG world through the same alcoholic beverage entrepreneur. Brett Berish, CEO of Sovereign Brands, who founded Armand de Brignac (aka Ace of Spades), also founded the sparkling rose brand Luc Belaire. In 2013, Rick Ross became essentially the brand's ambassador, which skyrocketed Luc Belaire in the rap game. A decade later, there aren't many artists as synonymous with a particular brand quite like Rick Ross is with Luc Belaire…even earning himself the nickname Rick Rozay. Likely due to the successful longtime partnership, Rick Ross is also involved in several other Sovereign Brands alcoholic portfolio companies. Now…Rick Ross might be best known for his alcoholic beverage investments, but he also dabbles in the packaged food side of the CPG industry (Rap Snacks and CTRL). It's also my belief that lyrics from his extensive catalog of music spanning more than a decade and quotes from various interviews will provide strong lessons for any CPG professional. I picked out a handful of my favorites that I know will bring you value… FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting MEDIUM - https://www.medium.com/@joshuaschall

The POZCAST: Career & Life Journeys with Adam Posner
BEST OF: #185: Brett Berish: A Self-Made Career Building Spirit Brands

The POZCAST: Career & Life Journeys with Adam Posner

Play Episode Listen Later Dec 6, 2022 38:15


0:01 – Prized Possession2:11 – Getting into Investment Banking3:07 – Entrepreneurial Spirit4:02 – Entry in the Spirit Industry4:50 – Best Bagel in the country6:05 – Taste test Wine or Alcohol6:26 – Early Life Lessons7:40 – Competition for shelf space10:02 – The Downhill11:37 – Safety Net / Room to fail13:30 – Alignment with Influencers15:04 – The Secret Sauce16:35 – Jay Z Brand Endorsement (First Impression)18:33 – The People Connection19:28 – Instant Gratification20:44 – Self Made Symbol22:39 – Creating a Canvas23:47 – Relationship with Nipsey25:18 – Grind and Hustle26:50 – Eat what you kill27:09 – What is Authenticity29:11 – Greatest piece of advice30:02 – Bret's North Star

Tapped In Music
Tapped in #115 - Brett Berish CEO of Sovereign Brands

Tapped In Music

Play Episode Listen Later Nov 28, 2022 60:43


Brett Berish of Sovereign Brands joins Kevin and Juju to talk about his childhood, linking with Rick Ross and Lil Wayne, success and failure, and much more. Tap in with him and enjoy the episode! Subscribe on YouTube @Tappedin Follow Kevin on Instagram @unfunnykev Follow Juju on Instagram @jullianl Follow Tapped in on Instagram @tappedin Subscribe to our Newsletter for discounts and merch drops at www.tappedinmusic.com --- Support this podcast: https://anchor.fm/tapped-in-music/support

Wine & Hip Hop
Episode 78: Certified Hustler II Featuring Brett Berish

Wine & Hip Hop

Play Episode Listen Later Nov 25, 2022 39:31


This week Jermaine kicks it with Brett Berish, founder and CEO of Sovereign Brands. Brett's presence has been felt in the wine and hip hop world for quite some time,  having worked with everyone from Jermaine Dupri to Jay Z, and this was before launching the incredibly successful brand Luc Belaire. Sovereign Brands has managed to make partnerships with multiplatinum artists like; Rick Ross, Lil Wayne, and Wiz Khalifa just to name a few. Like the artists that Brett works with he has continued his reign with hit after hit, but selling millions of bottles not albums. During their conversation they discussed; how Brett got his start in the business, his relationship with Rick Ross, developing the right artist partnerships, and how to be a disruptor in your industry. This is a branding master class from one of the best in the business.

Social Proof Podcast
How To Beat Your Competition By Making Your Product Special - Brett Berish

Social Proof Podcast

Play Episode Listen Later Apr 8, 2022 3:58


Brett Berish is the CEO of Sovereign Brands and the creator of its most popular : Belaire , America's fastest- growing French sparkling wine brand. Running a family-owned, multi-generational, global company comes with a lot of insight, perseverance, and genius business acumen. In this classic episode of the Social Proof Podcast we sit down to discuss :His early upbringing and growing up as the kid who had " a million ideas" and what it takes to pick one lane and stick with it.Navigating through the wine and spirits industry and maintaining consistency, honesty, and authenticity within how the Sovereign Brands group of companies compose business.Selling Ace of Spades: how it launched him into being able to produce other brand ideas.The truth behind SELF MADE : why he is inspired by the path of others and his passion to capture those stories for others to learn from .Choosing Ideas : the power of getting quiet enough to navigate to choosing your "winner."Branding vs. Re-Branding : knowing when to part ways with a brand as your baby or taking the time to repackage it.and so much more!Join David's Morning Meetup For Just $1⁣http://www.themorningmeetup.com⁣*** Grab the Podcast EBOOK

Social Proof Podcast
Would You Take Your Own Advice - Brett Berish

Social Proof Podcast

Play Episode Listen Later Apr 6, 2022 3:25


This is a clip from A Message In A Bottle - Episode #234 w/ Brett BerishWatch the full episode here : https://youtu.be/U_rCt8pQt00Brett Berish is the CEO of Sovereign Brands and the creator of its most popular : Belaire , America's fastest- growing French sparkling wine brand. Running a family-owned, multi-generational, global company comes with a lot of insight, perseverance, and genius business acumen. In this classic episode of the Social Proof Podcast we sit down to discuss :- His early upbringing and growing up as the kid who had " a million ideas" and what it takes to pick one lane and stick with it.- Navigating through the wine and spirits industry and maintaining consistency, honesty, and authenticity within how the Sovereign Brands group of companies compose business.- Selling Ace of Spades: how it launched him into being able to produce other brand ideas.- The truth behind SELF MADE : why he is inspired by the path of others and his passion to capture those stories for others to learn from .- Choosing Ideas : the power of getting quiet enough to navigate to choosing your "winner."- Branding vs. Re-Branding : knowing when to part ways with a brand as your baby or taking the time to repackage it.and so much more!Join David's Morning Meetup For Just $1⁣http://www.themorningmeetup.com⁣*** Grab the Podcast EBOOK

Social Proof Podcast
A Message In A Bottle - Episode #234 w/ Brett Berish

Social Proof Podcast

Play Episode Listen Later Apr 4, 2022 75:02


Brett Berish is the CEO of Sovereign Brands and the creator of its most popular : Belaire , America's fastest- growing French sparkling wine brand. Running a family-owned, multi-generational, global company comes with a lot of insight, perseverance, and genius business acumen. In this classic episode of the Social Proof Podcast we sit down to discuss : His early upbringing and growing up as the kid who had " a million ideas" and what it takes to pick one lane and stick with it. Navigating through the wine and spirits industry and maintaining consistency, honesty, and authenticity within how the Sovereign Brands group of companies compose business. Selling Ace of Spades: how it launched him into being able to produce other brand ideas. The truth behind SELF MADE : why he is inspired by the path of others and his passion to capture those stories for others to learn from . Choosing Ideas : the power of getting quiet enough to navigate to choosing your "winner."Branding vs. Re-Branding : knowing when to part ways with a brand as your baby or taking the time to repackage it. and so much more! Join David's Morning Meetup For Just $1⁣http://www.themorningmeetup.com⁣*** Grab the Podcast EBOOK

Social Proof Podcast
Celebrity Endorsement Won't Make You Successful - Brett Berish (Clip From Episode #234)

Social Proof Podcast

Play Episode Listen Later Apr 3, 2022 1:34


Having the co-sign of well known people or celebrities doesn't always guarantee success of a brand, service, or product. Brett Berish shares with us the truth behind what pushed his brands to the next level. This is a clip from " "A Message In A Bottle", Episode #234"Remember to rate, review, and subscribe on your favorite podcast listening platform!Join David's Morning Meetup For Just $1⁣http://www.themorningmeetup.com⁣David on IG http://www.instagram.com/sleepis4suckersAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Social Proof Podcast
Why You Should tell Powerful People NO - Brett Berish ( Clip From Episode # 234)

Social Proof Podcast

Play Episode Listen Later Apr 2, 2022 5:15


Owner of the Luc Belaire Brand, Brett Berish knows first hand the power of belief in your dreams and your unique ability to see them come to pass. While on the journey you will have to say NO in order to get to the right YES! This clip is from "A Message In A Bottle", Episode #234. Remember to rate, review, and subscribe on your favorite podcast listening platform!Join David's Morning Meetup For Just $1⁣http://www.themorningmeetup.com⁣David on IG http://www.instagram.com/sleepis4suckersAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The Leo Black Show
Brett Berish

The Leo Black Show

Play Episode Listen Later Mar 29, 2022 23:47


Brett Berish full interview --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/leo-black6/support