Podcasts about sovereign brands

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Best podcasts about sovereign brands

Latest podcast episodes about sovereign brands

Restaurant Influencers
How This Generational Alcohol Brand Built a Devoted Following By Leaning Into Hip-Hop Culture

Restaurant Influencers

Play Episode Listen Later Oct 29, 2024 43:50


Brett Berish, the dynamic CEO of Sovereign Brands, comes from a family with a long history in the wine and spirits industry. Yet he forged his own path, building a brand empire through creativity, resilience, and a passion for authenticity.  Listen now to learn about embracing authenticity, learning from “failures”, and partnering with Rick Ross, Jay-Z and more music icons. Sponsored by:  • TOAST - All-In-1 Restaurant POS: https://bit.ly/3vpeVsc Learn more about your ad choices. Visit megaphone.fm/adchoices

Sports and Hip-Hop with DJ Mad Max
Brett Berish on Sovereign Brands, Belaire, & entrepreneur tips "Sports and Hip-Hop with DJ Mad Max"

Sports and Hip-Hop with DJ Mad Max

Play Episode Listen Later Sep 17, 2024 62:14


Big thank you to the CEO of Sovereign Brands and Belaire Brett Berish for coming on my show for an important gem filled interview! Brett discussed building up Sovereign Brands, launching Belaire, and his new The Deacon Blended Scotch Whiskey Brand. He talked about the mistakes that he made early on his career that define him, why you should quit your 9-5 job if you have a dream, and why 3 Vodka was his biggest success and failure. He got into selling Ace of Spades to Jay-Z, his recent tour in the U.K., and his friendship with Rick Ross. Brett also spoke about valuing relationships over transactions, how he decides to do business with artists in a hot and cold social media climate, and important tips on how to become a successful entrepreneur. Stay tuned! Follow Brett Berish on Instagram: @brettberishceo and X: @brettberishceo1 Follow Belaire on Instagram and X: @officialbelaire Follow Bumbu on Instagram and X: @originalbumbu Follow Villon on Instagram and X: @villonfrance Follow Deacon Whiskey on Instagram and X: @deaconwhiskey Follow McQueen Violet Fog on Instagram: @mcqueenvioletfog Shoutout to Matt Flynn! Follow Matt on Instagram: @mflynn12 Follow me on Instagram and X: @thereelmax Website: https://maxcoughlan.com/index.html. Website live show streaming link: https://maxcoughlan.com/sports-and-hip-hop-with-dj-mad-max-live-stream.html. MAD MAX Radio on Live365: https://live365.com/station/MAD-MAX-Radio-a15096. Subscribe to my YouTube channel Sports and Hip Hop with DJ Mad Max: https://m.youtube.com/channel/UCE0107atIPV-mVm0M3UJyPg. Brett Berish on "Sports and Hip-Hop with DJ Mad Max" visual on YouTube: https://www.youtube.com/watch?v=TZuSGMpCxMc. 

IN MY OPINION PODCAST
HOW I BUILT THE BELAIRE BRAND FT BRETT BERISH | EP119 PART 2

IN MY OPINION PODCAST

Play Episode Listen Later Sep 15, 2024 43:15


We are gassed to be joined by our brother, successful Entrepreneur Brett Berish, CEO of Sovereign Brands. We discuss how the entrepreneur created some of the world's leading wine & spirits brands, including Belaire the world's fastest-growing sparkling wine, and Bumbu, the world's most award-winning rum. In Part 2 of this Episode Brett gives us gems on how he started his successful Business some of the challenges he's come up against and how he overcame them. As always, please comment below with your thoughts and don't forget to Like, Share And Subscribe

IN MY OPINION PODCAST
NEVER GIVE DISCOUNTS TO FRIENDS AND FAMILY | EP119 PART 1 FT BRETT BERISH

IN MY OPINION PODCAST

Play Episode Listen Later Sep 12, 2024 47:04


WHY YOU SHOULD NEVER GIVE DISCOUNTS TO FRIENDS AND FAMILY We are gassed to be joined by our brother, successful Entrepreneur Brett Berish, CEO of Sovereign Brands, which includes @LucBelaire, Bumbu and the Deacon! Forbes sits down with Sovereign Brands CEO Brett Berish to discuss how the entrepreneur created some of the world's leading wine & spirits brands, including Luc Belaire, the world's fastest-growing sparkling wine, and Bumbu, the world's most award-winning rum. In Part 1 of this Episode the boys play some fun challenges with Brett, including a game where we test Brett's taste buds and see if he can pickout his drink. We also played Don't Google it and give advice on a dilemma around a man who's friend has refused to pay him what he is worth! As always, please comment below with your thoughts and don't forget to Like, Share And Subscribe

The Food Programme
Why Are Celebrity Drinks Everywhere?

The Food Programme

Play Episode Listen Later Aug 2, 2024 42:36


Jaega Wise and Robbie Armstrong explore the exponential growth of celebrity-backed drinks brands. She asks why so many stars want a piece of this rapidly growing pie, and charts the rise of everything from A-Lister tequilas and rums to supermarket shelves stacked with celeb-branded wines. Jaega heads to one of UK's biggest drinks events of the year, Dr Dre and Snoop's Gin & Juice launch, where she speaks to Shaquille O'Neal, Yungblud, Ella Eyre and Yasiin Bey on the star-studded red carpet. She hears from Blur's Alex James about his English sparkling wine, and chats with Emma Watson's brother Alex about the premium gin he's launched with his sister.Brett Berish of Sovereign Brands talks about the process behind creating some of the world's most popular celebrity-endorsed spirits. Filling up his cup with more than a splash of cynicism, Aaron Goldfarb guides Jaega through the winners and losers in his list of the best and worst celebrity spirits on the market. Jaega sits down with Noble Rot founder Dan Keeling, who discusses his previous career in the music industry, why he thinks celebrities should leave the winemaking to winemakers, and the growing trend of vigneron-as-celebrity. Producer Robbie Armstrong pops a few star-studded corks with wine writer and author of ‘Corker', Hannah Crosbie, explains the appeal of celebrity booze for consumers, and talks us through which ones might be worth your money. Jennifer Creevy, head of food and drink at trend forecaster WGSN, predicts what the future holds for the celebrity category – and which drinks might come of age while others spoil. Presented by Jaega Wise. Produced by Robbie Armstrong.

The Radcast with Ryan Alford
Lessons from Maverick Brand Builder of Luc Belaire | Brett Berish

The Radcast with Ryan Alford

Play Episode Listen Later Jun 25, 2024 42:01


TAKEAWAYSBusiness of liquor and brandingImportance of taste and consumer experience in building successful brandsRole of personal branding and evolution of business strategiesBuilding businesses and constant tweaking for successInterplay between celebrity endorsements and product qualityImportance of packaging and design in creating brand experienceApproach to target audiences and mass appealPersonal branding and storytellingChallenges of measuring return on investment in advertising and marketingTIMESTAMPSBuilding Businesses and Improv (00:00:00) Discussion on building businesses and the iterative nature of business strategies, likened to improv comedy.Introduction to the Podcast (00:00:17) Introduction to the podcast "Right About Now" by host Ryan Alford, highlighting its popularity and duration.Introduction of Brett Berish (00:01:03) Ryan Alford introduces Brett Berish, President and CEO of Sovereign Brands, and discusses the radical approach in branding.Personal Branding and Business Strategies (00:02:09) Discussion on personal branding, embracing mistakes, and the importance of being different in business strategies.Entry into Spirits Industry (00:03:07) Brett Berish shares his entry into the spirits industry, influenced by his father's career and his passion for the business.Evolution of Liquor Business (00:05:00) Discussion on the historical and regulatory aspects of the liquor business, including the three-tier system and changes in alcohol serving laws.Challenges in Liquor Distribution (00:07:12) Explanation of the challenges in liquor distribution, emphasizing the role of distributors and the limitations on direct sales.Importance of Taste in Branding (00:11:28) Emphasis on the significance of taste in dictating the success of liquor brands and the common thread in Sovereign Brands' approach.Celebrity Endorsements and Product Quality (00:13:24) Discussion on the interplay between celebrity endorsements and product quality, highlighting the importance of taste over endorsements.Brand Experience and Details (00:16:14) Importance of brand experience, packaging, and design details in creating a unique consumer experience.Target Audience and Brand Appeal (00:18:24) Emphasis on selling to a broad audience and the significance of mass appeal in building a brand.Trying New Approaches (00:19:10) Encouragement to try new strategies and products, drawing parallels to the unpredictability of hit songs in the music industry.Personal Branding and Storytelling (00:20:40) Discussion on the realization of the importance of personal branding and storytelling in representing the company's brand.The motivational side of success (00:21:16) Brett Berish shares his personal struggles and the importance of sharing stories of failure and success.Discovering and supporting emerging talents (00:22:21) Brett discusses the excitement of engaging with up-and-coming artists and the potential to help them grow.Transparency and honesty in conversations with emerging talents (00:23:02) The importance of authenticity and transparency in conversations with young talents on the verge of success.The challenge of quantifying marketing success (00:24:56) Brett discusses the difficulty of measuring the return on investment in advertising and the value of building an audience.Scarcity and exclusivity in brand building (00:27:35) The discussion around creating rarity and exclusivity in brand building and the challenges it presents.Building long-term partnerships (00:29:36) Brett emphasizes the importance of developing long-term relationships and authenticity in partnerships.Cultural significance of spirits and brands (00:31:34) The discussion on the cultural and emotional significance of different spirit brands and the subcultures they represent.Proudest moments and personal milestones (00:33:08) Brett reflects on personal milestones and proud moments in his journey as a business owner.Expanding into new territories and cultural initiatives (00:37:02) The discussion about expanding into new markets, particularly Africa, and the cultural initiatives being pursued.Tying music projects with brand identity (00:38:54) The integration of music projects with specific brand identities and the intention to promote African artists.Embracing new opportunities and personal philosophy (00:40:23) Brett shares his personal philosophy and approach to embracing new opportunities.Wrapping up the conversation (00:41:22) Closing remarks and details on where to find more information about the brands and the conversation. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

Millionaire Mindcast
The Blueprint For Building Award Winning Spirits Brands And The Worlds Most Luxurious Liquors | Brett Berish

Millionaire Mindcast

Play Episode Listen Later Oct 23, 2023 51:58


This Millionaire Mindcast episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/MINDCAST and get on your way to being your best self. Today, we have an enlightening conversation with a remarkable individual whose life journey is nothing short of inspiring, Brett Berish, a person whose remarkable transformation and achievements are attributed to a single, pivotal change in attitude that altered his destiny, uncovering the wisdom, lessons, and experiences that have defined Brett's life, understanding why so many individuals encounter failures in their entrepreneurial endeavors, uncovering the well-guarded secret behind building a successful brand, shedding light on the strategies and principles that have propelled Brett to the forefront of branding excellence! Brett Berish is a father and husband, an entrepreneur, brand-builder, and CEO of Sovereign Brands, creators of a smash-hit portfolio of wine & spirits brands. The company's most recent innovation, Villon, as well as the Luc Belaire sparkling wines, Bumbu rums, McQueen, and the Violet Fog gin. Brett is the host of the podcast Self Made, in which he speaks with celebrities, creatives, and influencers on how they become successful. Having been in business for four generations, Sovereign Brands is a true family-owned wine and spirits firm. Since 1999, it worked to achieve its vision of becoming the most inventive brand-creator in the wine and spirits sector.  Brett believes that trying to be everybody else and not trusting your own instinct make things complicated. He always makes sure he is not chasing money but happiness. Also, Brett doesn't believe in buying the consumer but believes in his brand with passion. Never take everything as a transaction but take things naturally and organically! Some Questions I Ask: Talk to me a little bit about the family and the dynamics that you guys going on right now?    How did you fall into the spirits industry and how did it all come about? Where did this inception of Sovereign Brands begin from? What were some of those learning lessons in those first five years in your business that helped you flourish going forward? What were some of the ingredients and what made that such a successful brand? What are some of the mistakes that you feel brand builders make nowadays? How do you approach a new brand and drive to generate revenue? What was your strategy behind the emotion and experience that you were giving people when they're interacting with your brand? How do you tease down the trends that you are intrigued by and want to learn more about?  How are you getting that awareness, attention, and attraction behind your brands? How have you been able to build that army of people that do their part in your business? How are you continuing to engage, structure, and challenge yourself on a daily basis? Are you working on anything new right now? What's the big vision for Sovereign Brands? What's your approach to wealth-building look like through Sovereign Brands and in your own world?   In This Episode, You Will Learn: The attitude that changes Brett's life. Why do you need to prevent it constantly. The secret of building a successful brand. Why most people fail in their business. The difference between great brands and brands that don't exist.   Quotes:  “If you're too close to something, you don't see the opportunity.” “Not having a plan is a great plan.” “As long as you do more positive things and negative, you'll get there.” “I want to go and set the train, I want to be the early guy.” “If it's trendy I don't wanna touch it.” “You give up some things but you get some things, you got to choose your path and be happy with it.”   Connect with Brett Berish on:  https://www.brettberish.com/ https://www.instagram.com/brettberishceo https://www.instagram.com/officialbelaire/?hl=en https://www.instagram.com/originalbumbu https://www.instagram.com/mcqueenvioletfog https://www.instagram.com/villonfrance   Sponsor Links: HelloFresh: Visit https://hellofresh.com/50mindcast or Use the code 50MINDCAST to get 50% off plus free shipping! Caldera Lab: Visit https://calderalab.com/MINDCAST or use the code MINDCAST to get 20% off! Accredited Investor List - Text "DEALS" to 844.447.1555 Free Financial Audit: Text "XRAY" to 844.447.1555 Upcoming Events: Text "Events" to 844.447.1555 Millionaire Notes: Text "Notes" to 844.447.1555 Connect with Matty A. and Text me to 844.447.1555  Show Brought To You By: www.MillionaireMindcast.com

TALK IT OUT WITH SHOWOUT
Brett Berish Interview (Liquor Entrepreneurship, Celebrity Encounters, Future Ambitions)

TALK IT OUT WITH SHOWOUT

Play Episode Listen Later Sep 7, 2023 39:04


Join us for an exhilarating 33rd episode of "Talk it Out with Showout" as we delve deep into the world of liquor, entrepreneurship, and celebrity encounters with none other than Brett Berish, the visionary CEO of Sovereign Brands. Brett's journey through the liquor business is a testament to ambition, innovation, and determination, and in this episode, we're honored to bring you his remarkable story. Brett Berish is no stranger to the spirits industry, boasting an impressive track record spanning decades. From his early days navigating the complexities of the liquor business to his current role as CEO of Sovereign Brands, Brett's career has been a masterclass in perseverance and success. Tune in as we explore the pivotal moments that shaped his career and the invaluable lessons he's learned along the way. But that's not all! Brett Berish's career isn't just about spirits; it's also about stars. He's rubbed shoulders with some of the biggest names in the entertainment industry, creating unforgettable experiences and signature spirits for celebrities. In this episode, we'll hear some captivating anecdotes about the many A-listers Brett has met and how those encounters have influenced his approach to business. As we raise our glasses to toast to Brett's achievements, we'll also look towards the future. Brett Berish has exciting plans in store for Sovereign Brands, including the launch of new drinks that are sure to tantalize your taste buds. And if that's not enough, he's rolling out an ambassador program that promises to change the way we think about spirits and brand loyalty. So, whether you're a budding entrepreneur, a spirits enthusiast, or simply curious about the inner workings of the liquor industry, this episode of "Talk it Out with Showout" is a must-listen. Join us as we uncover the secrets to success, hear captivating stories from the world of celebrities, and get a sneak peek into the exciting future of Sovereign Brands. Don't miss this sip of success with Brett Berish – it's a conversation you won't want to miss! Subscribe now and join the conversation on "Talk it Out with Showout." Cheers!

2000 Percent Raise
E47: Brett Berish: Liquor Legend & Founder of Sovereign Brands

2000 Percent Raise

Play Episode Listen Later Aug 7, 2023 39:03


This week John welcomes the one and only Brett Berish to the show for a spirited conversation about the liquor industry, branding, and betting on yourself. ​​Brett is the President & CEO of Sovereign Brands, a family-owned, international wine & spirits company headquartered in New York, which sells its portfolio of products in more than 100 countries globally. Brett and his company have developed some of the world's hottest brands, including the smash-hit Luc Belaire line of French sparkling wines, which has earned global acclaim for its exquisite taste and striking package, and is the fastest-growing French sparkling wine in the world. Sovereign's portfolio also includes Bumbu, a craft rum from Barbados that ranks among the world's most critically acclaimed rums and is already the best-selling brand in the U.S. premium rum category, as well as McQueen and the Violet Fog, a small-batch gin from Jundiai, Brazil, which was awarded a 93-point score by Wine Enthusiast. Sovereign's newest release, Villon, is revolutionizing the cognac category. Brett's past brands include Armand de Brignac (“Ace of Spades”) Champagne and D'Ussé Cognac, two of the most successful brands in the super-premium Champagne and premium Cognac categories, respectively. Brett has been profiled by Forbes, Crain's Chicago Business, and Market Watch, among others, and was recently recognized by Goldman Sachs as one of the 100 Most Intriguing Entrepreneurs at the Goldman Sachs Builders + Innovators Summit. He has also been invited to speak on popular radio shows including The Breakfast Club and Young Money Radio. Brett's self-made success has informed his company's values, culture & celebrity partnerships, culminating in Sovereign's prolific marketing campaign “Self Made Tastes Better”, which includes a series of interviews hosted by Brett alongside some of the world's biggest celebrities, from recording artists to athletes, actors, TV personalities and influencers – all of whom are also confirmed fans of Sovereign's brands. Together with a proven ability to create powerful, resonant brands, the international partnerships he has created with some of the world's finest wine and spirits producers have given Sovereign Brands an extraordinary and unique portfolio of wines and spirits. John and Brett unpack the economics of the liquor industry while swapping club stories and John's early disdain for bottle service. Brett also dives into the marketing engine of social media and how Sovereign Brands is leveraging its presence on Instagram and social outlets to outpace juggernauts like Captain Morgan and Bacardi. They debate the merits of bourbon versus scotch while Brett challenges anyone to actually blind test some of the world's highest-end whiskeys against his new Deacon blended scotch whiskey. For anyone interested in the liquor industry, or even just marketing, this episode is a peek behind the curtain to learn from the wizard himself on mastering branding and working with influencers to take your product to the next level.   Topics include: Brett's Sale of Ace of Spades to Jay Z Building Brands You Can Believe In Venture Capital Verses Bootstrap Funding The Economics of The Liquor Industry Breaking Down The Liquor Supply Chain   Connect with Brett:  Website Instagram Linkedin   Follow John: Instagram TikTok LinkedIn   2000 Percent Raise (Book)   More 2000 Percent Raise Episodes and Content   Produced by Social Chameleon

Group Chat
We're Up For Sale | Group Chat News Ep. 792

Group Chat

Play Episode Listen Later Aug 3, 2023 91:49


Today, Dee and Anand consider the world of alcohol with Mogul Brett Berish. Then, Drama, Dee, and Anand discuss Uber's first-ever operating profit, SharkNinja's NYSE trading debut, Birkenstock's potential IPO in September, and Nike's plans for a network of boutique fitness studios. Tune in for insightful analysis, industry trends, and this week's Winners, Losers, and Content!  - Written by ChatGPT Timeline of What Was Discussed: “If something is hot, I don't want to do it.” Self-Made interview series with Brett Berish, Founder & CEO of Sovereign Brands. (1:37)  Get your tin-foil panda dunks on! (33:00)  Breaking down Uber's first-ever operating profit. (42:03)  You can create the next SharkNinja! (55:28)  Is the IPO party back on?! (1:01:39)  Nike's latest fitness concept. (1:05:53)  Winners, Losers, and Content. (1:13:07)  Group Chat Shout Outs. (1:30:22)  Related Links/Products Mentioned  Uber reports its first operating profit ever. - App Economy Insights on Twitter  SharkNinja starts trading on NYSE  Birkenstock could be launching an IPO as soon as September - Morning Brew on Twitter  Nike plans ‘network' of boutique fitness studios  Twitter to be fined for installing 'X' sign on roof of San Francisco  Zero-bail policy reinstated in Los Angeles County - KTLA  Taylor Swift Gave Over $55 Million in Bonuses to Eras Tour Crew  Lizzo sued by three former dancers alleging harassment  Connect with Brett!  (@brettberishceo) Instagram  Website  Brett Berish | LinkedIn  Connect with Group Chat! Watch The Pod #1 Newsletter In The World For The Gram Tweet With Us Exclusive Facebook Content We're @groupchatpod on Snapchat  

The Really Rich Podcast with Nicholas Crown
Brett Berish: Building Belaire Champagne | The Really Rich Podcast - Ep. 29

The Really Rich Podcast with Nicholas Crown

Play Episode Listen Later Jul 24, 2023 55:19


In episode 29 of The Really Rich Podcast with Nicholas Crown, I sit down with Brett Berish. Brett is President and CEO of the international wine and spirits company, Sovereign Brands. Brett has developed some of the world's top brands including Luc Belaire, Bumbu, McQueen and the Violet Fog, and Villon. Past brands include Ace of Spades (sold to Jay Z) and D'Ussé. ⁠⁠⁠

The Highest Point Podcast
Knowing when to pivot in business, Self Made, The Deacon whiskey, marriage & more with Brett Berish - Part 2

The Highest Point Podcast

Play Episode Listen Later Jun 4, 2023 21:59


Knowing when to pivot in business, Self Made, The Deacon whiskey, marriage & more with Brett BerishFollow Brett Berish show Self Made   @LucBelaire Available on all podcast streaming services:https://thehighestpointpodcast.buzzsprout.com/Brought to you by   @Dilemaradio    Instagram:  https://www.instagram.com/thehighestpointpodcastSupport the show: https://www.cash.app/$highestpointentBrett Berish is the Founder & CEO of the international wine and spirits company Sovereign Brands. His past brands include Ace of Spades which he sold to Jay-Z in 2014, and D'Ussé, two of the most successful brands in the super-premium Champagne and premium Cognac categories, respectively. Sovereign Brands current portfolio consists of some of the world's top brands, including the smash-hit Luc Belaire line of French sparkling wines, which is the fastest-growing French sparkling wine in the world; Bumbu, a craft rum that is already the best-selling brand in the U.S. premium rum category; McQueen and the Violet Fog, a small-batch gin from Jundiai, Brazil, which was awarded a 93-point score by Wine Enthusiast, and Sovereign's newest release, Villon, which is revolutionizing the cognac category.Brett is also the host of “Self Made”, a series where he sits down with today's top artists, entertainers, and entrepreneurs to discuss how they created their road to success. In addition to highlighting the journeys of recording artist legends such Rick Ross, DJ Khaled, Lil Wayne, Wiz Khalifa, Young Thug, Moneybagg Yo, and Post Malone. Brett has interviewed up and coming musicians such as S2Kizzy and Hardy Caprio, comedians like Instagram sensation Pretty Vee, and athletes Warren Sapp, Deontay Wilder and Kamaru Usman.#thehighestpointpodcast #sovereignbrands #hiphop #entrepreneur #business  #podcast #ncpodcast #funny #interview #rickross #wizkhalifa #lilwayne #djkhaledtypebeat  #relationshipSupport the show

Self Made Tastes Better

In this special rendition of the series, Brett Berish, CEO of Sovereign Brands and creator of Luc Belaire, Bumbu rum, McQueen and the Violet Fog gin, and Villon, joins Colm Dillane at the brink of his success in his KidSuper studios in the heart of Brooklyn, New York to discuss his self made story. Dillane shares insights about when his creativity sparked at a very young age, going above and beyond to dedicate his time and resources to create KidSuper, his vision behind the brand and the meaning behind the creation of his fashion designs.

Making Bank
Branding Mastery: Insights & Inspiration For Creating A Successful Brand  #MakingBank #S7E44

Making Bank

Play Episode Listen Later May 21, 2023 25:22


Welcome back to Making Bank. On today's episode, we have Brett Berish who is the president and CEO of Sovereign Brands, a family owned international wine and spirits company headquartered in New York.   They sell a portfolio of products in more than hundred countries globally together with a proven ability to create powerful resonant brands. The international partnership, Mr. Berish, has created some of the world's finest wine and spirit and has given sovereign brands an extraordinary and unique portfolio of wines and spirits.   Don't miss this episode of Making Bank with Brett Berish!   (4:00) Background Brett's dad was in the liquor industry for 45 years at the same company as kids. That's all he talked about. His brothers and him would sit around the dinner table listening to their dad talk about. That's what inspired him to go into the liquor industry. He loved it and has a tremendous passion for the industry.   (5:20) People Build Brands People build brands. At the end of the day, you have to find people who believe in what you're doing and you build your army. Getting people to embrace brands is the key. You got to get in their soul and it's by getting out there and talking to them.    (6:54) Brand Connections Try to get people to be aware of the brand, and if it's a good brand, they'll talk about it. It's called organic brand building because it's not in a transaction. It's a relationship. Make it real. Make it authentic. To everybody you will ever work with, they should be your friends because of the brands. It's not because you saw some data.   (11:44) Brand Story “In the 14th century, merchants would travel to the West Indies and they didn't like the taste of traditional rum. They'd call it grog and they'd blend their own out of it. And what that was referred to was bumbu. We brought that brand back to life and now this brand has eight different sugar canes from eight different countries and we bond it and distill it in Barbados, which is the original rum island. And we don't have to filter the water because it's all natural and it's got authenticity and it's real.”   (13:46) Secrets To Success “I don't have a black box. I think it's, I think our success is blood, sweat, and tears and we're all in and it's night and day. It's constantly educating and constantly talking to people. The package has got to stand out. The name's has to be different. The look and feel has to be different. It needs to have a story. You need to have a beautiful package.”   (15:38) Taste Profile “We created this blend. It took three years to create, but it's wild. It's specifically different from everybody else. And if I can achieve what the profile I'm looking for, I think I'm the average consumer. I think I'm now giving myself to somebody who wants to try something different and something unique in a different profile, something completely different.”   (18:33) Biggest Challenges You can't put pressure on a brand. You have to let it grow at its own pace. The biggest challenge will be having to have patience for it to mature. If you rush it, it will not work and you will end up falling short.   (20:37) Key Tips You have to trust your instincts. Don't assume everyone is smarter than you or that everyone knows better than you. At the end of the day, if you're going to jump into a business, it has to be your decision. You can take people's input, but trust your gut.   Links: @BrettBerishceo1  @officialbelaire  @brettberishceo  @Brett Berish www.sovereignbrands.com

Making Bank
Branding Mastery: Insights & Inspiration For Creating A Successful Brand  #MakingBank #S7E44

Making Bank

Play Episode Listen Later May 21, 2023 23:47


Welcome back to Making Bank. On today's episode, we have Brett Berish who is the president and CEO of Sovereign Brands, a family owned international wine and spirits company headquartered in New York.   They sell a portfolio of products in more than hundred countries globally together with a proven ability to create powerful resonant brands. The international partnership, Mr. Berish, has created some of the world's finest wine and spirit and has given sovereign brands an extraordinary and unique portfolio of wines and spirits.   Don't miss this episode of Making Bank with Brett Berish!   (2:05) Background Brett's dad was in the liquor industry for 45 years at the same company as kids. That's all he talked about. His brothers and him would sit around the dinner table listening to their dad talk about. That's what inspired him to go into the liquor industry. He loved it and has a tremendous passion for the industry.   (3:23) People Build Brands People build brands. At the end of the day, you have to find people who believe in what you're doing and you build your army. Getting people to embrace brands is the key. You got to get in their soul and it's by getting out there and talking to them.    (4:57) Brand Connections Try to get people to be aware of the brand, and if it's a good brand, they'll talk about it. It's called organic brand building because it's not in a transaction. It's a relationship. Make it real. Make it authentic. To everybody you will ever work with, they should be your friends because of the brands. It's not because you saw some data.   (9:48) Brand Story “In the 14th century, merchants would travel to the West Indies and they didn't like the taste of traditional rum. They'd call it grog and they'd blend their own out of it. And what that was referred to was bumbu. We brought that brand back to life and now this brand has eight different sugar canes from eight different countries and we bond it and distill it in Barbados, which is the original rum island. And we don't have to filter the water because it's all natural and it's got authenticity and it's real.”   (11:49) Secrets To Success “I don't have a black box. I think it's, I think our success is blood, sweat, and tears and we're all in and it's night and day. It's constantly educating and constantly talking to people. The package has got to stand out. The name's has to be different. The look and feel has to be different. It needs to have a story. You need to have a beautiful package.”   (13:41) Taste Profile “We created this blend. It took three years to create, but it's wild. It's specifically different from everybody else. And if I can achieve what the profile I'm looking for, I think I'm the average consumer. I think I'm now giving myself to somebody who wants to try something different and something unique in a different profile, something completely different.”   (16:37) Biggest Challenges You can't put pressure on a brand. You have to let it grow at its own pace. The biggest challenge will be having to have patience for it to mature. If you rush it, it will not work and you will end up falling short.   (18:40) Key Tips You have to trust your instincts. Don't assume everyone is smarter than you or that everyone knows better than you. At the end of the day, if you're going to jump into a business, it has to be your decision. You can take people's input, but trust your gut.   Links: @BrettBerishceo1  @officialbelaire  @brettberishceo  @Brett Berish www.sovereignbrands.com  

Making Bank
Branding Mastery: Insights & Inspiration For Creating A Successful Brand  #MakingBank #S7E44

Making Bank

Play Episode Listen Later May 21, 2023 25:22


Welcome back to Making Bank. On today's episode, we have Brett Berish who is the president and CEO of Sovereign Brands, a family owned international wine and spirits company headquartered in New York.   They sell a portfolio of products in more than hundred countries globally together with a proven ability to create powerful resonant brands. The international partnership, Mr. Berish, has created some of the world's finest wine and spirit and has given sovereign brands an extraordinary and unique portfolio of wines and spirits.   Don't miss this episode of Making Bank with Brett Berish!   (4:00) Background Brett's dad was in the liquor industry for 45 years at the same company as kids. That's all he talked about. His brothers and him would sit around the dinner table listening to their dad talk about. That's what inspired him to go into the liquor industry. He loved it and has a tremendous passion for the industry.   (5:20) People Build Brands People build brands. At the end of the day, you have to find people who believe in what you're doing and you build your army. Getting people to embrace brands is the key. You got to get in their soul and it's by getting out there and talking to them.    (6:54) Brand Connections Try to get people to be aware of the brand, and if it's a good brand, they'll talk about it. It's called organic brand building because it's not in a transaction. It's a relationship. Make it real. Make it authentic. To everybody you will ever work with, they should be your friends because of the brands. It's not because you saw some data.   (11:44) Brand Story “In the 14th century, merchants would travel to the West Indies and they didn't like the taste of traditional rum. They'd call it grog and they'd blend their own out of it. And what that was referred to was bumbu. We brought that brand back to life and now this brand has eight different sugar canes from eight different countries and we bond it and distill it in Barbados, which is the original rum island. And we don't have to filter the water because it's all natural and it's got authenticity and it's real.”   (13:46) Secrets To Success “I don't have a black box. I think it's, I think our success is blood, sweat, and tears and we're all in and it's night and day. It's constantly educating and constantly talking to people. The package has got to stand out. The name's has to be different. The look and feel has to be different. It needs to have a story. You need to have a beautiful package.”   (15:38) Taste Profile “We created this blend. It took three years to create, but it's wild. It's specifically different from everybody else. And if I can achieve what the profile I'm looking for, I think I'm the average consumer. I think I'm now giving myself to somebody who wants to try something different and something unique in a different profile, something completely different.”   (18:33) Biggest Challenges You can't put pressure on a brand. You have to let it grow at its own pace. The biggest challenge will be having to have patience for it to mature. If you rush it, it will not work and you will end up falling short.   (20:37) Key Tips You have to trust your instincts. Don't assume everyone is smarter than you or that everyone knows better than you. At the end of the day, if you're going to jump into a business, it has to be your decision. You can take people's input, but trust your gut.   Links: @BrettBerishceo1  @officialbelaire  @brettberishceo  @Brett Berish www.sovereignbrands.com

Making Bank
Branding Mastery: Insights & Inspiration For Creating A Successful Brand  #MakingBank #S7E44

Making Bank

Play Episode Listen Later May 21, 2023 23:47


Welcome back to Making Bank. On today's episode, we have Brett Berish who is the president and CEO of Sovereign Brands, a family owned international wine and spirits company headquartered in New York.   They sell a portfolio of products in more than hundred countries globally together with a proven ability to create powerful resonant brands. The international partnership, Mr. Berish, has created some of the world's finest wine and spirit and has given sovereign brands an extraordinary and unique portfolio of wines and spirits.   Don't miss this episode of Making Bank with Brett Berish!   (2:05) Background Brett's dad was in the liquor industry for 45 years at the same company as kids. That's all he talked about. His brothers and him would sit around the dinner table listening to their dad talk about. That's what inspired him to go into the liquor industry. He loved it and has a tremendous passion for the industry.   (3:23) People Build Brands People build brands. At the end of the day, you have to find people who believe in what you're doing and you build your army. Getting people to embrace brands is the key. You got to get in their soul and it's by getting out there and talking to them.    (4:57) Brand Connections Try to get people to be aware of the brand, and if it's a good brand, they'll talk about it. It's called organic brand building because it's not in a transaction. It's a relationship. Make it real. Make it authentic. To everybody you will ever work with, they should be your friends because of the brands. It's not because you saw some data.   (9:48) Brand Story “In the 14th century, merchants would travel to the West Indies and they didn't like the taste of traditional rum. They'd call it grog and they'd blend their own out of it. And what that was referred to was bumbu. We brought that brand back to life and now this brand has eight different sugar canes from eight different countries and we bond it and distill it in Barbados, which is the original rum island. And we don't have to filter the water because it's all natural and it's got authenticity and it's real.”   (11:49) Secrets To Success “I don't have a black box. I think it's, I think our success is blood, sweat, and tears and we're all in and it's night and day. It's constantly educating and constantly talking to people. The package has got to stand out. The name's has to be different. The look and feel has to be different. It needs to have a story. You need to have a beautiful package.”   (13:41) Taste Profile “We created this blend. It took three years to create, but it's wild. It's specifically different from everybody else. And if I can achieve what the profile I'm looking for, I think I'm the average consumer. I think I'm now giving myself to somebody who wants to try something different and something unique in a different profile, something completely different.”   (16:37) Biggest Challenges You can't put pressure on a brand. You have to let it grow at its own pace. The biggest challenge will be having to have patience for it to mature. If you rush it, it will not work and you will end up falling short.   (18:40) Key Tips You have to trust your instincts. Don't assume everyone is smarter than you or that everyone knows better than you. At the end of the day, if you're going to jump into a business, it has to be your decision. You can take people's input, but trust your gut.   Links: @BrettBerishceo1  @officialbelaire  @brettberishceo  @Brett Berish www.sovereignbrands.com  

Drink Champs
Episode 363 w/ Rick Ross and Brett Berish

Drink Champs

Play Episode Listen Later May 12, 2023 157:22


N.O.R.E. & DJ EFN are the Drink Champs. In this episode the Champs chop it up with the Biggest Boss Rick Ross and CEO of Sovereign Brands, Brett Berish!DC Alumni, Rick Ross shares stories of his journey in music and business. Brett and Ross also share stories about their boss moves, their business ventures and much much more! We are also joined by rapper/reality TV star GUNPLAY! Lots of great stories that you don't want to miss!!Make some noise!!!

Who Knew In The Moment?
Brett Berish- Founder of Sovereign Brands

Who Knew In The Moment?

Play Episode Listen Later Apr 21, 2023 52:11


Brett R. Berish is the President & CEO of Sovereign Brands, a family-owned, international wine & spirits company headquartered in New York, which sells its portfolio of products in more than 100 countries globally. Brett and his company have developed some of the world's hottest brands, including the smash-hit Luc Belaire line of French sparkling wines, which has earned global acclaim for its exquisite taste and striking package, and is the fastest-growing French sparkling wine in the world. Sovereign's portfolio also includes Bumbu, a craft rum from Barbados that ranks among the world's most critically acclaimed rums and is already the best-selling brand in the U.S. premium rum category, as well as McQueen and the Violet Fog, a small-batch gin from Jundiai, Brazil, which was awarded a 93-point score by Wine Enthusiast. Sovereign's newest release, Villon, is revolutionizing the cognac category. Brett's past brands include Armand de Brignac (“Ace of Spades”) Champagne and D'Ussé Cognac, two of the most successful brands in the super-premium Champagne and premium Cognac categories, respectively. Mr. Berish has been profiled by Forbes, Crain's Chicago Business, and Market Watch, among others, and was recently recognized by Goldman Sachs as one of the 100 Most Intriguing Entrepreneurs at the Goldman Sachs Builders + Innovators Summit. He has also been invited to speak on popular radio shows including The Breakfast Club and Young Money Radio. Brett's self-made success has informed his company's values, culture & celebrity partnerships, culminating in Sovereign's prolific marketing campaign “Self Made Tastes Better”, which includes a series of interviews hosted by Brett alongside some of the world's biggest celebrities, from recording artists to athletes, actors, TV personalities and influencers – all of whom are also confirmed fans of Sovereign's brands. Together with a proven ability to create powerful, resonant brands, the international partnerships Mr. Berish has created with some of the world's finest wine and spirits producers have given Sovereign Brands an extraordinary and unique portfolio of wines and spirits.. To View This Episode- https://youtu.be/Nwun--LtrSE #whoknewinthemoment #Sovereignbrands #BrettBerish #aceofspades

Say Less with Kaz And Lowkey
Black History Month (With Context!)

Say Less with Kaz And Lowkey

Play Episode Listen Later Feb 6, 2023 80:39


On today's episode of "Say Less," Black History Month gets off to a notable start because of Tom Brady and Beyonce. The crew speaks on whether Brady was getting ready to hijack another month over his retirement announcement, the Chiefs and Eagles sending two black quarterbacks to the Super Bowl, and Beyonce getting ready to go on tour. Lowkey and Kaz get into a heated discussion over Black History Month, Rosy discusses morning rituals and why only old heads watch the news on TV, and much more. Hop in! This one gets fun! Special thanks to Sovereign Brands and Bumbu. -- Follow Say Less: Watch the full video of the podcast on YouTube.com/Kazeem Hosts: @Kazeem, @LowKeyUHTN and @ItsRosy @SayLessKazLowRosy, @kazeem, @lowkeyuhtn, @itsrosy - Instagram @SayLessKazLow, @kazeem, @lowkeyuhtn, @itsrosy - Twitter @SayLessKazLowRosy, @kazeemfamuyide, @LowUHTN, @itisrosy - TikTok Theme Song Produced by BlaaqGold Outro Produced by Krish Records

The 10 Minute Entrepreneur
INTERVIEW: Brett Berish - Every Mistake Is An Opportunity to Learn

The 10 Minute Entrepreneur

Play Episode Listen Later Jan 11, 2023 16:57


Brett is President & CEO of Sovereign Brands, a family-owned, international wine & spirits company headquartered in New York, which sells its portfolio of products in more than 100 countries globally. ig: brettberishceo brettberish.com sovereignbrands.com

the Joshua Schall Audio Experience
What Can CPG Entrepreneurs Learn From Hip Hop Artist Rick Ross?

the Joshua Schall Audio Experience

Play Episode Listen Later Jan 3, 2023 12:29


Rick Ross is one of the most successful musicians in the world, but few realize he also dabbles in the world of consumer packaged goods (CPG). So, what can CPG professionals learn from the hip-hop legend? I've always believed that hip-hop and CPG entrepreneurship are linked together. This is probably why you see so many hip-hop artists that are involved with CPG entrepreneurship or investing in this consumer sector. While his overall business activity is lower compared to Jay Z, you might be surprised to learn that Rick Ross is an active investor across the CPG industry. Interestingly, Rick Ross and Jay Z both got their start in the CPG world through the same alcoholic beverage entrepreneur. Brett Berish, CEO of Sovereign Brands, who founded Armand de Brignac (aka Ace of Spades), also founded the sparkling rose brand Luc Belaire. In 2013, Rick Ross became essentially the brand's ambassador, which skyrocketed Luc Belaire in the rap game. A decade later, there aren't many artists as synonymous with a particular brand quite like Rick Ross is with Luc Belaire…even earning himself the nickname Rick Rozay. Likely due to the successful longtime partnership, Rick Ross is also involved in several other Sovereign Brands alcoholic portfolio companies. Now…Rick Ross might be best known for his alcoholic beverage investments, but he also dabbles in the packaged food side of the CPG industry (Rap Snacks and CTRL). It's also my belief that lyrics from his extensive catalog of music spanning more than a decade and quotes from various interviews will provide strong lessons for any CPG professional. I picked out a handful of my favorites that I know will bring you value… FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting MEDIUM - https://www.medium.com/@joshuaschall

Tapped In Music
Tapped in #115 - Brett Berish CEO of Sovereign Brands

Tapped In Music

Play Episode Listen Later Nov 28, 2022 60:43


Brett Berish of Sovereign Brands joins Kevin and Juju to talk about his childhood, linking with Rick Ross and Lil Wayne, success and failure, and much more. Tap in with him and enjoy the episode! Subscribe on YouTube @Tappedin Follow Kevin on Instagram @unfunnykev Follow Juju on Instagram @jullianl Follow Tapped in on Instagram @tappedin Subscribe to our Newsletter for discounts and merch drops at www.tappedinmusic.com --- Support this podcast: https://anchor.fm/tapped-in-music/support

Wine & Hip Hop
Episode 78: Certified Hustler II Featuring Brett Berish

Wine & Hip Hop

Play Episode Listen Later Nov 25, 2022 39:31


This week Jermaine kicks it with Brett Berish, founder and CEO of Sovereign Brands. Brett's presence has been felt in the wine and hip hop world for quite some time,  having worked with everyone from Jermaine Dupri to Jay Z, and this was before launching the incredibly successful brand Luc Belaire. Sovereign Brands has managed to make partnerships with multiplatinum artists like; Rick Ross, Lil Wayne, and Wiz Khalifa just to name a few. Like the artists that Brett works with he has continued his reign with hit after hit, but selling millions of bottles not albums. During their conversation they discussed; how Brett got his start in the business, his relationship with Rick Ross, developing the right artist partnerships, and how to be a disruptor in your industry. This is a branding master class from one of the best in the business.

Converge Media Network
CMN Rewind w. Besa Season 2 Premier! The Sovereign Brands' Brett Berish

Converge Media Network

Play Episode Listen Later Jun 30, 2022 45:16


In my best Lil Kim voice "I been gone for a minute now I'm back at the jump off!" I'm happy to say my first interview coming back is with Brett Berish (@brettberishceo,) who happens to be the CEO and President of Sovereign Brands which sells brands like @OFFICIALBELAIRE, @ORIGINALBUMBU, @MCQUEENVIOLETFOG / @MCQUEENVF, and @VILLONFRANCE. What I loved most about this interview was all of the gems Brett dropped, it's so easy to get to a point in your career where you feel like you don't have to give advice, you don't need to tell your story anymore, or help the next one on their way up.

Perfect Pair
Exclusive Interview with MILLIONARE Brett Berish

Perfect Pair

Play Episode Listen Later Jun 15, 2022 44:21


In this weeks episode Rock-T and Krystal are joined on the podcast for an interview with the President & CEO of Sovereign Brands, Brett Berish. With this exclusive interview the two are able to gleam what Brett's mindset, goals, and motivations he had for not only his company, but for his general business mindset and how that's brought him up to where he is now. As well as the hiccups and failures that he has experienced. You'll definitely want to take a listen to this informative entrepreneurial episode!

Bloomberg Businessweek
Reshaping the Spirits Industry

Bloomberg Businessweek

Play Episode Listen Later Jun 4, 2022 7:51


Brett Berish, Founder and CEO of Sovereign Brands, discusses his outlook on the spirits industry as well as the wealth of brands in his portfolio. Hosted by Carol Massar and Tim Stenovec. See omnystudio.com/listener for privacy information.

Bloomberg Businessweek
Reshaping the Spirits Industry

Bloomberg Businessweek

Play Episode Listen Later Jun 4, 2022 7:51


Brett Berish, Founder and CEO of Sovereign Brands, discusses his outlook on the spirits industry as well as the wealth of brands in his portfolio. Hosted by Carol Massar and Tim Stenovec. See omnystudio.com/listener for privacy information.

Fearless Authenticity with Jeanne Sparrow
You Can't Buy Cool with Successful Self-Made Entrepreneur and CEO of Sovereign Brands Brett Berish

Fearless Authenticity with Jeanne Sparrow

Play Episode Listen Later May 19, 2022 52:02


“If anybody's gonna ‘F' this up, I want it to be me. You gotta trust your gut.” Sovereign Brands CEO Brett Berish is all about going with your gut feeling on things. He came to understand that after a lot of failure. But he says everything to him now is about failing and learning from it. He says it's a powerful thing! He shares with Jeanne how he built his brand of innovative and unique wine and spirits by being true to himself; why sometimes not having a plan is a good plan; why being uncomfortable makes you work harder; why you can't care about anybody else and find your fearless authenticity; and why he believes you can't buy cool.About Brett: Brett Berish is the President & CEO of Sovereign Brands, a family-owned, international wine & spirits company headquartered in New York. Brett and his company have developed some of the world's hottest brands, including the smash-hit Luc Belaire line of French sparkling wines, Bumbu, a craft rum from Barbados, as well as McQueen and the Violet Fog, a small-batch gin from Brazil, and Sovereign's newest release, Villon. Brett's past brands include Armand de Brignac (“Ace of Spades”) Champagne and D'Ussé Cognac. Brett has been profiled by Forbes, Crain's Chicago Business, and Market Watch, among others, and was recently recognized by Goldman Sachs as one of the 100 Most Intriguing Entrepreneurs at the Goldman Sachs Builders + Innovators Summit. He has also been invited to speak on popular radio shows including The Breakfast Club and Young Money Radio. Brett's self-made success has informed his company's values, culture & celebrity partnerships, culminating in Sovereign's prolific marketing campaign “Self Made Tastes Better”, which includes interviews hosted by Brett with some of the world's biggest celebrities – all of whom are also confirmed fans of Sovereign's brands.Instagram: @brettberishceoWebsite: brettberish.com

Nicky And Moose The Podcast
Branding Against the Grain With Brett Berish

Nicky And Moose The Podcast

Play Episode Listen Later May 10, 2022 65:43


 You've heard your hosts give the blueprint from today's special guest before, but now, he's actually “in the building”.  Mr. Brett Berish, entrepreneur and CEO of Sovereign Brands joins Nicky and Moose on today's episode, giving all the game on branding, business relationships, failure. mindset and much much more. This is one you have to tell all your entrepreneur friends to check out. Got your pen and paper or favorite device? Jump in and get all the gems from today's conversation. What You Will Learn: What to prioritize in branding Where to find the courage to tell the story What to include in a brand story The importance of making mistakes early in business Don't force the brand on anyone, love the people that take to it. How to research for your brand The importance of having principles in business and branding Learn to be your own personal brand How to build authentic relationships in branding Relationships in branding take time The need for patience in brand building Tips on starting and growing a brand or business The importance in the person who wants it Tips on making deals with influencers and celebrities Brand building vs. business The importance of being involved in the day to day in your business Be uncomfortable and fail to get better How to know which idea to use Love what you do

The Beat with Ari Melber
GOP pushing limitations on LGBTQ and women's rights

The Beat with Ari Melber

Play Episode Listen Later May 7, 2022 40:48


MSNBC's Ari Melber hosts "The Beat" on Friday, May 6, and reports on GOP extremism, the SCOTUS draft decision to overturn Roe v. Wade, Rudy Giuliani's decision to bail on his interview with the Jan. 6 committee, the corporations profiting off inflation, and more. Sovereign Brands CEO Brett Berish joins.

Social Proof Podcast
How To Beat Your Competition By Making Your Product Special - Brett Berish

Social Proof Podcast

Play Episode Listen Later Apr 8, 2022 3:58


Brett Berish is the CEO of Sovereign Brands and the creator of its most popular : Belaire , America's fastest- growing French sparkling wine brand. Running a family-owned, multi-generational, global company comes with a lot of insight, perseverance, and genius business acumen. In this classic episode of the Social Proof Podcast we sit down to discuss :His early upbringing and growing up as the kid who had " a million ideas" and what it takes to pick one lane and stick with it.Navigating through the wine and spirits industry and maintaining consistency, honesty, and authenticity within how the Sovereign Brands group of companies compose business.Selling Ace of Spades: how it launched him into being able to produce other brand ideas.The truth behind SELF MADE : why he is inspired by the path of others and his passion to capture those stories for others to learn from .Choosing Ideas : the power of getting quiet enough to navigate to choosing your "winner."Branding vs. Re-Branding : knowing when to part ways with a brand as your baby or taking the time to repackage it.and so much more!Join David's Morning Meetup For Just $1⁣http://www.themorningmeetup.com⁣*** Grab the Podcast EBOOK

Social Proof Podcast
Would You Take Your Own Advice - Brett Berish

Social Proof Podcast

Play Episode Listen Later Apr 6, 2022 3:25


This is a clip from A Message In A Bottle - Episode #234 w/ Brett BerishWatch the full episode here : https://youtu.be/U_rCt8pQt00Brett Berish is the CEO of Sovereign Brands and the creator of its most popular : Belaire , America's fastest- growing French sparkling wine brand. Running a family-owned, multi-generational, global company comes with a lot of insight, perseverance, and genius business acumen. In this classic episode of the Social Proof Podcast we sit down to discuss :- His early upbringing and growing up as the kid who had " a million ideas" and what it takes to pick one lane and stick with it.- Navigating through the wine and spirits industry and maintaining consistency, honesty, and authenticity within how the Sovereign Brands group of companies compose business.- Selling Ace of Spades: how it launched him into being able to produce other brand ideas.- The truth behind SELF MADE : why he is inspired by the path of others and his passion to capture those stories for others to learn from .- Choosing Ideas : the power of getting quiet enough to navigate to choosing your "winner."- Branding vs. Re-Branding : knowing when to part ways with a brand as your baby or taking the time to repackage it.and so much more!Join David's Morning Meetup For Just $1⁣http://www.themorningmeetup.com⁣*** Grab the Podcast EBOOK

Nicky And Moose The Podcast
Positioning Your Brand for Legacy

Nicky And Moose The Podcast

Play Episode Listen Later Apr 5, 2022 61:35


Today's episode is 100% a business blueprint. Be sure to tune in as your hosts discuss what's poppin' with Will Smith and Chris Rock in a way that only Nicky and Moose can. Get the business and branding layout from Biggs of Roc-A-Fella and the businessman himself, E-40.  They'll also be discussing respecting and expanding the brand with the entrepreneur and CEO of Sovereign Brands, Brett Berish. You may want to take notes on this one so, grab your pen and paper or favorite device and plug into the conversation. What You Will Learn: What happens when you create a power brand. The importance of positioning the next person to take over and lead. The need for balancing caring and nurturing with positioning a team member for success. Using the power of the internet and social media vs. attempting to make it the traditional route. The importance of you respecting your brand. The power of “no”. Building respect for your brand. How to expand the brand. Learn more about your ad choices. Visit megaphone.fm/adchoices

Social Proof Podcast
A Message In A Bottle - Episode #234 w/ Brett Berish

Social Proof Podcast

Play Episode Listen Later Apr 4, 2022 75:02


Brett Berish is the CEO of Sovereign Brands and the creator of its most popular : Belaire , America's fastest- growing French sparkling wine brand. Running a family-owned, multi-generational, global company comes with a lot of insight, perseverance, and genius business acumen. In this classic episode of the Social Proof Podcast we sit down to discuss : His early upbringing and growing up as the kid who had " a million ideas" and what it takes to pick one lane and stick with it. Navigating through the wine and spirits industry and maintaining consistency, honesty, and authenticity within how the Sovereign Brands group of companies compose business. Selling Ace of Spades: how it launched him into being able to produce other brand ideas. The truth behind SELF MADE : why he is inspired by the path of others and his passion to capture those stories for others to learn from . Choosing Ideas : the power of getting quiet enough to navigate to choosing your "winner."Branding vs. Re-Branding : knowing when to part ways with a brand as your baby or taking the time to repackage it. and so much more! Join David's Morning Meetup For Just $1⁣http://www.themorningmeetup.com⁣*** Grab the Podcast EBOOK

Shaken & Stirred
Villonaire with Brett Berish

Shaken & Stirred

Play Episode Listen Later Mar 31, 2022 48:19


CEO of Sovereign Brands, Brett Berish, stops by and joins Nigel on this weeks episode. While drinking a Villonaire that includes his liqueur line "Villon", he explains how failure can lead to success, that trusting your instinct is always better than listening to others, and that the best marketing tactic, is in creating the ultimate product.

LevelUpDaily
EP: 154 Building The Luc Belaire Brand and Collabing with Celebrities with Brett Berish - Self Made Tastes Better

LevelUpDaily

Play Episode Listen Later Mar 28, 2022 41:14


In today's episode, I sit down with Brett Berish who is the CEO of Sovereign Brands, a family-owned, international wine & spirits company based in New York. His portfolio of products sells in more than 100 countries globally. You may have had his drinks at a party, conference or you may have some in your home right now. He has created (“Ace of Spades”) Champagne and D'ussé cognac along with the smash-hit Luc Belaire which is the fastest-growing French sparkling wine in the world. Along with Bumbu, a craft rum from Barbados, McQueen, a small-batch gin from Brazil, and his newest release, Villon, is revolutionizing the cognac category. We chop it up about his upbringing, the challenges he faced, how he took over the beverage industry, popping his trunk and so much more. Enjoy! ;) FOLLOW BRETT BERISH HERE: INSTAGRAM: Brett Berish (@brettberishceo) • Instagram photos and videos SUPPORT: Luc Belaire (@officialbelaire) • Instagram photos and videos The G.O.A.T. (@originalbumbu) • Instagram photos and videos McQueen and the Violet Fog (@mcqueenvioletfog) • Instagram photos and videos Villon (@villonfrance) • Instagram photos and videos FOLLOW D'ANDRE HERE: INSTAGRAM: www.instagram.com/dandre_evans/ NEED HELP BUILDING YOUR BRAND? GET STARTED WITH US TODAY: www.levelupdaily.com --- Send in a voice message: https://anchor.fm/levelupdaily/message

Sweat It Out
Building the Best Brands | Brett Berish

Sweat It Out

Play Episode Listen Later Mar 11, 2022 47:47


#224 – On today's episode, Anthony & Bryan are joined by the CEO of Sovereign Brands, and the creator of @officialbelaire @originalbumbu @mcqueenvioletfog @villonfrance, Brett Berish. Brett shares his story on how he has been able to build so many successful brands such as Belaire Rosé which became the best-selling French Rosé in the U.S. at Sovereign Brands and many other notable brands, including Armand de Brignac Champagne, rated the world's top champagne. In 2014, Berish famously sold luxury champagne label “Ace of Spades” to Jay-Z. Later, he discusses his brand development strategies and how he always keeps the consumer in mind when developing a new brand.

The Conversation Podcast
CEO of Sovereign Brands Brett Berish | The Conversation #BonusEpisode 002

The Conversation Podcast

Play Episode Listen Later Mar 10, 2022 33:24


Check out this Bonus Episode of #TheConversation As Brett, and Jay talk Ownership within the Liquor Business. Brett also talks doing business with Jay Z, and the reason he sold him Ace of Spade. Also, they Uncover why Brett decided to stick beside Rick Ross despite his Controversial Rap Lyrics on the Hit Song "U.O.E.N.O. back in 2013. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/jay855/support

The Ryan Show
The Ryan Show FM: 12/23/2021

The Ryan Show

Play Episode Listen Later Dec 31, 2021 120:05


It doesn't matter if you're on the naughty or nice list cause this Christmas we‘re bringing something for everybody! We start by jumping feet first into the chimney to investigate the cases of #JeffreyEpstein and #GhislaineMaxwell with help from in-family conspiracy expert #GreggKudlek. Next we are joined by a lead actor on Power Book II @danielleebellomy who stopped by to promote his upcoming music. Many who know Mr. Bellomy for his spectacular portrayal of Zeke will be as blown away as the crew was when they hear him sing. Legendary brand builder and CEO of Sovereign Brands @brettberishceo came through to gift our listeners incredible gems of wisdom for the holiday season. Everyone purchase a fresh bottle of @officialbelaire and tap into this year's Christmas special in style! #theryanshow #theryanshowfm #christmasspecial #ryanverneuille #mrcheeks #hamptonsdave #fmradio #sovereignbrands #brettberish #danielleebellomy #thehamptons --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Taste Radio

He's one of the most successful brand creators in the wine and spirits industry, but, until recently, Brett Berish avoided the limelight.  Twenty-two years ago, Berish, whose family has long ties to the spirits business, launched Sovereign Brands, a brand development company that's responsible for the massively successful super-premium Champagne label, Ace of Spades, and premium cognac D'usse. Hip-hop icon Jay-Z acquired the former in 2014 and also bought a stake in D'usse, which is now co-owned by rum giant Bacardi. Sovereign's reputation for creating winning concepts continued with Luc Belaire, a line of French sparkling wines that, according to measured sales data, is the fastest growing premium sparkling wine brand in the U.S. and the fastest-growing French sparkling wine in the world. The company also owns Bumbu, a critically acclaimed craft rum from Barbados and the best-selling brand in the U.S. premium rum category, as well as McQueen and the Violet Fog, a small-batch gin from Jundiai, Brazil. Despite his remarkable success, Berish's most valuable lessons came from failure. Reflecting upon the gravely  challenging times during his career has motivated him to become a more visible presence in the spirits industry with the aim of mentoring and advising young entrepreneurs about what it takes to persevere amid constant setbacks and struggles. In the following interview, Berish chronicled his journey as an entrepreneur, including what he learned from his failed vodka brand, why he urges entrepreneurs to trust their instincts and how innovation and category fit into his philosophy as a brand creator. He also spoke about how he aligned with iconic hip-hop artists, including Rick Ross, to promote and grow Sovereign-owned brands, and why he recently decided to partner with one of the largest wine and spirits companies in the world. Show notes: 0:42: Interview: Brett Berish, Co-Founder, Sovereign Brands – Berish spoke with Taste Radio editor Ray Latif about his family's lineage in beverage alcohol, his vision of creating 100% agave-based tequila while in high school, the inspiration behind Sovereign and the origins of its name and why he believes the company's focus has remained the same since its inception. He also discussed why he sold a minority stake in Sovereign to Pernod Ricard, explained why not trusting his instincts led to the demise of his first brand, why hearing “no” motivates him, the importance of establishing  authenticity in celebrity partnerships and why he doesn't have a specific strategy when it comes to retail channels. Later, he spoke about why he “loves” failure, how he overcame significant financial struggles early into his career and why transparency is the key to communication with his team. Brands in this episode: Ace of Spades, D'Usse, Luc Bellaire, Bumbu, McQueen and The Violet Fog

Millionaire Mindsets
Self Made w/ Brett Berish

Millionaire Mindsets

Play Episode Listen Later Oct 24, 2021 55:47


On this episode we had the honor of speaking with the Founder & CEO of Sovereign Brands, Brett Berish. During this episode we discussed how he changed his life at the age of 30, how he sold Ace of Spades to Jay Z, knowing when it's the right time to sell a company, starting the Luc Belaire Brand and becoming the best selling French Rosé in the U.S, the importance of collaboration with other brands, the key to having longevity as a successful brand and more. For more info follow him on Instagram @BrettBerishCEO and follow the podcast at @Millionaire.mindsetspod! This week's Sponsors: Are you looking for a new and exciting way to not only grow your wealth but protect it? Look no further because Masterworks, Silicon Alley's newest 1 billion dollar unicorn, gives you the opportunity to invest in multimillion-dollar paintings Including works by legends like Banksy, Basquiat and Warhol! You can skip their waitlist by going to www.Masterworks.io/mindsets to get started today. Be sure to tell them the Millionaire Mindsets Podcast sent you! To Join Eric's 6 week Body Transformation Challenge for a chance to Win $1k in cash prizes click here https://commandoathletix.com/products... If you're interested in learning how to invest in cryptocurrency and make money, purchase my Official Crypto Guide today while it's on sale for $160.00! Sale ends soon… here https://www.guide2crypto.com/ (To become an official sponsor of the millionaire Mindsets Podcast and purchase advertising space, please contact us at info@millionairemindsetspod.com) Affiliates: Click here to Purchase Brian and George's course "The Car Rental Blueprint" to learn how to make 5K a month in passive income in the rental car industry. Use promo code "MMPOD" for 50% off!! https://www.carrentalblueprint.com/a/2147491641/cU62TRHT If you're interested in learning how to become a Home Inspector, click the link below to join Cousin Nita's workshop https://www.cousinnita.com/p/how-to-b...

VinePair Podcast
Do We Really Need More Celebrity Booze?

VinePair Podcast

Play Episode Listen Later Oct 1, 2021 42:08


Adam, Zach, and Joanna discuss the rising trend of celebrity alcohol brands: why they've become so prevalent, how they reach consumers, and whether they're truly changing the beverage alcohol landscape. Then Adam speaks with Brett Berish, CEO of Sovereign Brands and the creator of brands with celebrities like Jay-Z and Rick Ross. Finally, the team tastes a celebrity wine, Snoop Dogg's 19 Crimes "Cali Red." Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, Stitcher, or wherever you get your podcasts, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well. See acast.com/privacy for privacy and opt-out information.

The Hype Live Sessions
Live Session With Sovereign Brands' Brett Berish

The Hype Live Sessions

Play Episode Listen Later Sep 28, 2021 29:22


Live Session with Brett Berish, Founder and CEO of Sovereign Brands which houses such iconic liquor brands as Belaire and Bumbu, pushed heavily by Rick Ross and Lil Wayne respectively. While these brands are among of the symbols of the elite in Hip Hop circles, Berish and company believe it giving back as much as they're getting in the way of helping others with making key connections, supporting rising artists and their projects and events as well as hosting an amazing podcast entitled "Self Made" which gives those who've climbed the ladder and navigated the maze to drop gems for the next generation.

Predicting The Turn w/ Dave Knox
How Sovereign Brands Is Challenging The Spirits Industry

Predicting The Turn w/ Dave Knox

Play Episode Listen Later Jul 27, 2021 19:07


For Brett Berish, CEO and co-founder of Sovereign Brands, building industry challenging brands is in his blood. The company he co-founded, Sovereign Brands, is a family-owned, family-run wine and spirits company dedicated to the creation and development of unique, premium beverage brands. I sat down with Berish to learn about the company's history, his family's background in the spirits industry and the growth Sovereign has seen in recent years.

The Liquor Store Podcast
Episode 109: Brett Berish President/CEO at Sovereign Brands

The Liquor Store Podcast

Play Episode Listen Later Jul 9, 2021 32:07


In this episode, Matt talks to Brett Berish, CEO of Sovereign Brands. Founded in 1999, Sovereign Brands is an independent international wine and spirits company. Family owned and operated for nearly two decades, the company is responsible for producing a growing list of leading global spirits brands across categories. In 2012, Berish launched Luc Belaire, an award-winning line of French sparkling wines. Since being notably touted by longtime ambassadors Rick Ross and DJ Khaled, their signature black bottles have evolved into symbols of self-made success for prominent artists, athletes and entrepreneurs alike. In just five years, the brand's flagship blend Belaire Rosé ranks as the top-selling French sparkling wine sold in the United States. If you want to try any of the spirits Matt discussed on the show you can ORDER ONLINE or from the BIG RED LIQUORS APP for Curbside Pickup Service. It's as easy as 1,2,3! Start Your Order -  bigredliquors.com Simply select your store, browse and search for  Soverign Brands products, and start a CURBSIDE order. Your store will notify you when it is ready for pickup. Best of all, our NO TOUCH curbside will leave you with peace of mind and the great products you want ASAP.  

Drinks with Johnny Podcast

Prepare yourself for a drink-along episode as the CEO of Sovereign Brands, Brett Berish, guides us through a tasting of his growing line of premium spirits. From the world renowned Bumbu OG rum to the recently released Villon cognac, Johnny holds nothing back as he samples each spirit for the very first time. Brett opens up about his childhood of growing up in the alcohol industry, and how it lead him to build his own spirits empire. We learn about the struggles Brett faced on his path to success, and how his brands ended up in the hands of artists such as Rick Ross, DJ Khaled, Post Malone, Steve Aoki, and more. We also get into Brett's very own interview series, Self-Made Tastes Better, which celebrates artists who have created their own path to success. Find out why Brett likes to hear about people's failures, which Billboard topping artist used to wear his dad's suits to school, and watch in awe as Johnny drinks his way through the best that Sovereign Brands has to offer!Explore more Drinks With Johnny:Instagram: https://www.instagram.com/drinkswithjohnnyFacebook: https://www.facebook.com/drinkswithjohnnyTwitter: https://twitter.com/drinkswjohnny​​​​Shop: https://www.drinkswithjohnny.com

Drinks with Johnny Podcast

Prepare yourself for a drink-along episode as the CEO of Sovereign Brands, Brett Berish, guides us through a tasting of his growing line of premium spirits. From the world renowned Bumbu OG rum to the recently released Villon cognac, Johnny holds nothing back as he samples each spirit for the very first time.  Brett opens up about his childhood of growing up in the alcohol industry, and how it lead him to build his own spirits empire. We learn about the struggles Brett faced on his path to success, and how his brands ended up in the hands of artists such as Rick Ross, DJ Khaled, Post Malone, Steve Aoki, and more.  We also get into Brett’s very own interview series, Self-Made Tastes Better, which celebrates artists who have created their own path to success. Find out why Brett likes to hear about people’s failures, which Billboard topping artist used to wear his dad’s suits to school, and watch in awe as Johnny drinks his way through the best that Sovereign Brands has to offer! Explore more Drinks With Johnny: Instagram: https://www.instagram.com/drinkswithjohnny Facebook: https://www.facebook.com/drinkswithjohnny Twitter: https://twitter.com/drinkswjohnny​​​​ Shop: https://www.drinkswithjohnny.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Notorious Mass Effect
"LIL WAYNE & TRUMP"

Notorious Mass Effect

Play Episode Listen Later Jan 27, 2021 12:59


It was reported that Lil Wayne was one of the people whom Trump was considering giving a presidential pardon. Wayne did end up getting the pardon, and now he has shared a statement thanking Trump. The statement — which Wayne signed with his real name, Dwayne Michael Carter Jr. — reads, “I want to thank President Trump for recognizing that I have so much more to give to my family, my art, and my community. I also want to thank @bradfordcohen for working so diligently to secure another chance for me. Love!” The pardon was confirmed in a statement from the Trump administration yesterday. The section of the statement regarding Wayne reads: “President Trump granted a full pardon to Dwayne Michael Carter Jr., also known as ‘Lil Wayne.' Mr. Carter pled guilty to possession of a firearm and ammunition by a convicted felon, owing to a conviction over 10 years ago. Brett Berish of Sovereign Brands, who supports a pardon for Mr. Carter, describes him as ‘trustworthy, kind-hearted and generous.' Mr. Carter has exhibited this generosity through commitment to a variety of charities, including donations to research hospitals and a host of foodbanks. Deion Sanders, who also wrote in support of this pardon, calls Mr. Wayne ‘a provider for his family, a friend to many, a man of faith, a natural giver to the less fortunate, a waymaker, [and] a game changer.'” What's going on Internet, Analytic here aka Dreamz and I would like to welcome you to mine, which I call the Notorious Mass Effect Podcast! I am your Hip-Hop / Gaming News source with a little bit of R&B mixed in. For Episode 34: “KODAK BLACK & TRUMP” “LIL WAYNE & TRUMP” “GAMESTOP” & “YOUNG DOLPH - RICH SLAVE (DELUXE)” But before that make sure to Click my Linktree in my bio to access my social medias and follow, to keep up with my latest activities, if you want to financially support the show click my cash app link located towards the top of my linktree as it helps the show overall and keeps me motivated, also make sure to share this podcast and rate this 5 stars on Apple Podcasts as this helps the show reach more people so we can grow together and effect the masses! --- Support this podcast: https://anchor.fm/masseffect/support

Sales vs. Marketing
Brett Berish - President & CEO at Sovereign Brands | How to Make Your Brand Unbeatable

Sales vs. Marketing

Play Episode Listen Later Jan 1, 1970 78:09


➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory➡️ Join 321,000 people who read my free weekly newsletter: https://newsletter.scottdclary.com➡️ About The GuestBrett Berish is the Founder and CEO of Sovereign Brands, a leading international wine and spirits company. With a proven track record of creating successful brands, Berish has established himself as a visionary entrepreneur in the industry. His past brands include Ace of Spades, which he sold to Jay-Z in 2014, and D'Ussé, two of the most successful brands in the super-premium Champagne and premium Cognac categories, respectively.Today, Berish oversees Sovereign Brands' diverse portfolio, which includes Luc Belaire, the fastest-growing French sparkling wine in the world; Bumbu, the best-selling brand in the U.S. premium rum category; McQueen and the Violet Fog, a small-batch gin from Brazil awarded a 93-point score by Wine Enthusiast; Villon, a revolutionary French liqueur; and The Deacon, a Scotch Whiskey blend. Berish also hosts Self Made, a series featuring conversations with top artists, athletes, influencers, and business leaders, including Rick Ross, DJ Khaled, Post Malone, and Lil Wayne, among others.➡️ Show Linkshttps://www.instagram.com/brettberishceo/ https://www.linkedin.com/in/brett-berish-029963b6/ https://brettberish.com/  ➡️ Podcast SponsorsHubspot - https://hubspot.com/  Hustle & Flowchart Podcast - https://hustleandflowchart.com/   NetSuite — https://netsuite.com/scottclary/ Indeed - https://indeed.com/clary➡️ Talking Points00:00 - Intro02:57 - Building a Business05:00 - Standing Out from the Competition08:40 - Early Entrepreneurial Passion16:58 - Biggest Wins & Losses19:05 - Modern Branding Strategies22:39 - Navigating Cultural Shifts in Business23:52 - Sell or Hold? Brett's Take on Entrepreneurship28:55 - Sponsor: Hustle & Flowchart Podcast29:37 - The Secret to Entrepreneurial Success30:54 - Tying Your Brand to Culture33:25 - Getting Stars Like DJ Khaled & Rick Ross Onboard36:18 - The Ace of Spades Story47:10 - Brett's Vision as an Entrepreneur51:11 - Crafting Great Products52:23 - Social Media & Brand Building53:48 - Authenticity Through Social Media55:51 - Branding with A-List Talent57:38 - The Politics of Building a Brand1:01:07 - Key Lessons from Brett's Journey1:02:50 - What "Self-Made" Means to Brett1:17:50 - Advice for Brett's Younger SelfAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy