Podcast appearances and mentions of chris dickson

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Best podcasts about chris dickson

Latest podcast episodes about chris dickson

Salt Lake Snowcast
Episode 14: A Tale of Two Snowcasts

Salt Lake Snowcast

Play Episode Listen Later Mar 25, 2024 29:21


I don't know about you, but I'm feeling a little seasonally confused these days. We had vicious East winds followed by high pressure and now, Old Man Winter has returned. We could see another few feet of snow before the end of the month so get out there and ski it while you can! On today's episode, I had the chance to chat with my friend Chris Dickson from the San Juan Snowcast. Along with taking a behind the scenes look at both podcasts, we'll talk about our motivation behind these shows. I'll also tell a story from a near miss I had this past week and walk you through my decision making in the mountains. I've talked about it before, but Chris was a big inspiration for the Salt Lake Snowcast, so scroll through his page, check out his long list of topics he's covered, and give it a listen!As always, thanks for the support. DMs are always open. I've got a few more episodes in me this season and then the pod will hibernate for the warm weather months. 

Lateral with Tom Scott
63: Upside-down riches

Lateral with Tom Scott

Play Episode Listen Later Dec 22, 2023 47:50


Hannah Fry, Lily Hevesh and Brian David Gilbert face questions about desperate decrees, crowded ceremonies and rebalanced records. LATERAL is a comedy panel game podcast about weird questions with wonderful answers, hosted by Tom Scott. For business enquiries, contestant appearances or question submissions, visit https://www.lateralcast.com. HOST: Tom Scott. QUESTION PRODUCER: David Bodycombe. RECORDED AT: The Podcast Studios, Dublin. EDITED BY: Julie Hassett. MUSIC: Karl-Ola Kjellholm ('Private Detective'/'Agrumes', courtesy of epidemicsound.com). ADDITIONAL QUESTIONS: Sam Riley, Darcy, Phillip Hodgson, Sean Sandquist, Gabin Monchaux, Chris Dickson. FORMAT: Pad 26 Limited/Labyrinth Games Ltd. EXECUTIVE PRODUCERS: David Bodycombe and Tom Scott. © Pad 26 Limited (https://www.pad26.com) / Labyrinth Games Ltd. 2023. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Oregon Wine History Archive Podcast
Alex Fortson: Oral History Interview

The Oregon Wine History Archive Podcast

Play Episode Listen Later Dec 12, 2023 87:11


This interview is with Alex Fortson of Twill Cellars. In this interview, Alex speaks about his early work in photojournalism and his growing interest in wine. A chance meeting with Chris Dickson of Twill Cellars led him down the path toward working in wine production, and he dove deeper into wine from there.Alex talks about working in wine retail, photography and web design, and about finding the inspiration to start his own wine label. He also talks about the changes he's seen in the industry, and about the transparency he hopes to showcase in his work.This interview was conducted by Rich Schmidt at August Cellars in Newberg on November 14, 2023.

oral history newberg fortson chris dickson
Saturdays On The Coast
Chris Dickson

Saturdays On The Coast

Play Episode Listen Later Jun 17, 2023 5:40


Chris Dickson is the business development manager at Robson Civil Projects. He tells the guys all about the team and the latest at Robson Civil Projects. Learn more about your ad choices. Visit megaphone.fm/adchoices

chris dickson
Saturdays On The Coast
Full Show June 17

Saturdays On The Coast

Play Episode Listen Later Jun 17, 2023 83:59


Steve and Buetts are live from Gosford Tennis Centre for a special tournament happening the organiser Rob De Vivo joins them to discuss what the event is about. Other guests including Margaret Beardslee OAM, Chris Dickson, Denis Carnahan and Garry Burkinshaw. Plus the regular segments Buetts Top 3 and SteveO's Sports person of the week. Learn more about your ad choices. Visit megaphone.fm/adchoices

sports steve o chris dickson
Lateral with Tom Scott
35: Selfies with number 57

Lateral with Tom Scott

Play Episode Listen Later Jun 9, 2023 47:41


Emily the Engineer, Wren Weichman and Kip Heath face questions about benefit bonuses, stationery sales and plummeting platforms. LATERAL is a comedy panel game podcast about weird questions with wonderful answers, hosted by Tom Scott. For business enquiries, contestant appearances or question submissions, visit https://www.lateralcast.com. HOST: Tom Scott. QUESTION PRODUCER: David Bodycombe. RECORDED AT: Podcasts NZ Studios. EDITED BY: Julie Hassett at The Podcast Studios, Dublin. MUSIC: Karl-Ola Kjellholm ('Private Detective'/'Agrumes', courtesy of epidemicsound.com). ADDITIONAL QUESTIONS: Lewis Tough, Jackson S. Kilger, Chris Dickson, Mark Moorhead, Katharine Davis, Sky-guided Vulpine Friend. FORMAT: Pad 26 Limited/Labyrinth Games Ltd. EXECUTIVE PRODUCERS: David Bodycombe and Tom Scott. © Pad 26 Limited (https://www.pad26.com) / Labyrinth Games Ltd. 2023. Learn more about your ad choices. Visit megaphone.fm/adchoices

Digital Planning Podcast
Family Office Technology Solutions

Digital Planning Podcast

Play Episode Listen Later Jan 18, 2023 32:10


In this episode, Jen Zegel, Justin Brown, and Ross Bruch discuss how technology can be both a burden and a useful resource for the modern family office, with special guest Chris Dickson of EY Family Office Advisory Services. We also cover pressing issues and best practices that every family office manager, founder, and beneficiary should know.

Fadam and Friends
"Sleight of Hand" W Chris Dickson

Fadam and Friends

Play Episode Listen Later Jan 16, 2023 76:19


Support us on Patreonhttp://patreon.com/FandFPodToday's guest is Chris Dickson.Chris is a Comedian, Magician, and Historical Art Forger - not to mention a full-time service member. He recently relocated from Texas to the Seattle area. In this episode, the two discuss: Chris' transition to Pacific Northwest life after his move from Texas and his earliest forays into magic (01:53), his recent venture into stand up comedy and his opinion on the form (15:31), Chris performs a magic set LIVE on the show! (40:56), and finally - Chris tells a non magic story that, funnily enough, broke him into the world of magic. (1:00:35)AND SO MUCH MORE!Follow Chris:https://www.homegroancomedy.com@erdnade1902Follow the Pod: @fandfpodFor more content: https://www.adamtillercomedy.comIntro Music: “End of the World”, Travis ThompsonOutro Music: “.wavpool”, JagaStorytime Theme Song: Tirey, Jake Allen, and Depressica.

AMFM247 Broadcasting Network
Leadership and Loyalty - Dr Chris Dickson: The Sleep Sciences

AMFM247 Broadcasting Network

Play Episode Listen Later Nov 30, 2022 37:38


The Sleep Sciences In recent years, even workaholics have been trying to understand the importance of Sleep and if it's possible to get less of it while doing more. Is sleep as important as we think or even more important than we imagine? More than 35% of Americans get less than seven hours of Sleep per night, and 1 in 20 has fallen asleep at the wheel. Do 7+ hours of sleep really matter? Our guest for this episode is the Chairman of Cambridge Sleep Sciences, Dr. Chris Dickson. Dr. Dickson has a background in medical devices, clinical software, aviation, occupational medicine, pre-hospital emergency care, and general medical practice. Website https://cambridgesleepsciences.com https://www.sleephub.com/ Social Media https://www.linkedin.com/in/chris-dickson-2bb00318/?originalSubdomain=uk Insta: #cambridgesleepsciences In this episode: When the Doctors Advising You About Sleep are Sleep Deprived Airline Research into the Effects of Jet-Lag Lack of Sleep and Executive Decision Making What A difference Just One Hour Can Make Is it better to sleep or stay awake on planes? Sleep Hygiene, what is it? Why You Need to Stop Laying There CBT treatment for lack of Sleep Pandemic Sleep Did We Get a Chance to Catch up? The Different Purposes of Sleep

AMFM247 Broadcasting Network
Leadership and Loyalty - Dr Chris Dickson: The Sleep Sciences

AMFM247 Broadcasting Network

Play Episode Listen Later Nov 30, 2022 37:38


The Sleep Sciences In recent years, even workaholics have been trying to understand the importance of Sleep and if it's possible to get less of it while doing more. Is sleep as important as we think or even more important than we imagine? More than 35% of Americans get less than seven hours of Sleep per night, and 1 in 20 has fallen asleep at the wheel. Do 7+ hours of sleep really matter? Our guest for this episode is the Chairman of Cambridge Sleep Sciences, Dr. Chris Dickson. Dr. Dickson has a background in medical devices, clinical software, aviation, occupational medicine, pre-hospital emergency care, and general medical practice. Website https://cambridgesleepsciences.com https://www.sleephub.com/ Social Media https://www.linkedin.com/in/chris-dickson-2bb00318/?originalSubdomain=uk Insta: #cambridgesleepsciences In this episode: When the Doctors Advising You About Sleep are Sleep Deprived Airline Research into the Effects of Jet-Lag Lack of Sleep and Executive Decision Making What A difference Just One Hour Can Make Is it better to sleep or stay awake on planes? Sleep Hygiene, what is it? Why You Need to Stop Laying There CBT treatment for lack of Sleep Pandemic Sleep Did We Get a Chance to Catch up? The Different Purposes of Sleep

Leadership and Loyalty™
Part 1 of 1) Dr Chris Dickson: The Sleep Sciences

Leadership and Loyalty™

Play Episode Listen Later Nov 20, 2022 37:42


The Sleep Sciences In recent years, even workaholics have been trying to understand the importance of Sleep and if it's possible to get less of it while doing more.  Is sleep as important as we think or even more important than we imagine?  More than 35% of Americans get less than seven hours of Sleep per night, and 1 in 20 has fallen asleep at the wheel. Do 7+ hours of sleep really matter? Our guest for this episode is the Chairman of Cambridge Sleep Sciences, Dr. Chris Dickson. Dr. Dickson has a background in medical devices, clinical software, aviation, occupational medicine, pre-hospital emergency care, and general medical practice. Website https://cambridgesleepsciences.com https://www.sleephub.com/   Social Media https://www.linkedin.com/in/chris-dickson-2bb00318/?originalSubdomain=uk Insta: #cambridgesleepsciences In this episode: When the Doctors Advising You About Sleep are Sleep Deprived Airline Research into the Effects of Jet-Lag Lack of Sleep and Executive Decision Making What A difference Just One Hour Can Make Is it better to sleep or stay awake on planes? Sleep Hygiene, what is it? Why You Need to Stop Laying There CBT treatment for lack of Sleep  Pandemic Sleep Did We Get a Chance to Catch up? The Different Purposes of Sleep Curious to discover how tapping into the Anatomy of Meaning can #actualize your #business, #culture, #Leadership and #tribe DovBaron.com  "Those Who Control Meaning for The Tribe, Also Control The Movement of That Tribe" #leadership #leadershipdevelopment #emotionsourcecode #neuroscience #emotional #meaning #emotional #logic #culture #curiosity #humanbehavior #purpose #videopodcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Saturdays On The Coast
Full Show November 19

Saturdays On The Coast

Play Episode Listen Later Nov 19, 2022 85:04


Today Steve and Garry were live from Westrac at the Robson civil projects open day. Chris Dickson is the business development manager for Robson and he joins the guys for a chat alongside Greg Ferguson to discuss what the day is all about. Brad Donald coach of the Jillaroos is in Manchester ahead of the their final against the Kiwis. He talks about some key players and the girls season as a whole. Plus previews the men's final between the Kangaroos and Samoa and the significance of the Samoans making the final means for their country and fans. Nerida Stewart has a new role within women's netball, what does that mean for her current role in the men's game. She talks us through that as well as what else has been happening the world of netball. Luke King chats motor sport from QLD, what has Luke been up to recently and what's the latest in the racing scene and more. Adam Rose hopped on to talk about the money raised for the Gosford Hospital through the Trojan 24 hour row and how the event went. Plus there's alot of sport going on and the guys talk cricket, soccer and lots more throughout this weeks edition.

Saturdays On The Coast
Chris Dickson and Greg Ferguson

Saturdays On The Coast

Play Episode Listen Later Nov 19, 2022 14:31


Chris Dickson is the business development manager for Robson civil projects and he joins the guys for a chat alongside Greg Ferguson to discuss what the open day is all about and what to expect.

ferguson robson chris dickson
Bill and Odell Are Finding Common Ground
Common Ground: Dr. Chris Dickson

Bill and Odell Are Finding Common Ground

Play Episode Listen Later Sep 30, 2022 54:07


Dr. Chris Dickson joins to discuss wellness.  One Republican, one Democrat, one black, one white, both devoted Christians that love the Lord and one another! Follow each week as Bill and Odell Find Common Ground!    To learn more, please visit our website http://www.thecommonground.show/     This podcast is produced by BG Podcast Network. For advertising inquiries, please reach out to J.southerland@bgadgroup.comSee omnystudio.com/listener for privacy information.

Life Is Cooler with AC
Episode #12 Chris Dickson

Life Is Cooler with AC

Play Episode Listen Later Aug 30, 2022 81:49


Chris Dickson is a central Texas based Comedian. He is a classically trained actor and professional magician who has toured the country performing at the Lincoln Center, Kennedy Center, and alongside over 40 different symphonies and orchestras. He is a member of the elite magic group known as “The 52” and regularly appears on the shows “The Modern Rogue” and “Scam Nation” on YouTube. Chris is also a legal historical forger who's works appear in multiple museums, art houses, and private collections throughout the country. Instagram: @erdnase1902 Homegroancomedy.com Song By: Knif.es

All About Affordable NFTs
NFTs are not ANON why don't folks understand | Project: Chicken Derby

All About Affordable NFTs

Play Episode Listen Later Mar 14, 2022 26:52


NFT News7 day market: https://cryptoslam.io/  External/Internal news: Crypto Friendly, Conservative Candidate Yoon Suk-Yeol Wins South Korea's Presidential Election  Chris Dixon, Marc Andreessen back $30M fund exclusively investing in NFT art | TechCrunch  Ukrainian Boxer Wladimir Klitschko Releases NFT Collection to Support Relief Effort  Affordable projectChicken Derby - https://opensea.io/collection/chicken-derby  Quick highlight on any past projects: Keep Us Honest Affordable Project Tracker  Go through the AAA valuation checklist Theme discussion Transcipt: [00:00:00] Today on all about affordable NFTs. We're talking about the theme of NFTs are not anonymous. Anon. Why does the public seem to think that crypto and NFTs are well? We'll get into that topic, but first, Andrew, what do we highlight in the news? Is.  [00:00:16] Yeah, so yeah, today. Yeah. Last week we talked a little bit about some somehow about politics and crypto seem to be coming together more and got news that this week a there are two crypto friendly presidential candidates in South Korea. [00:00:30] And I guess the more conservative candidate won out, but. In stark contrast to the current president there that has really tried to crack down on the crypto industry in Korea. So I think this is, I think this is a kind of, I don't know, big moment that crypto it will become a much bigger issue for politicians going forward. [00:00:51] We're already seeing Sort of being certainly not not shunned by the U S government. I think we're going to have this become a bigger issue for elections moving forward here in the U S just as it was in this election in Korea. So I think that's, it's just interesting to watch that. [00:01:07] And don't know. Did you, had you seen this at all, George? [00:01:09] I didn't see this one in particular, but I haven't seen Andrew Yang make a lot of rounds in the U S seen for his web three IO lobby group. And. You better believe the amount of politicians that are gonna wake up to the fact that wait a minute, if I have a pro crypto stance and a public facing wallet, I will get money. [00:01:29] It won't take too long for people to catch onto that. So I think the longterm ability for crypto to make its way positively into government and legislation is is  [00:01:39] pretty bold. Yeah, absolutely. So the next newsletter I've got here, I just saw this as we were getting ready to record here was that some of the big partners from a 16 Z one of the big VC funds including Chris Dickson and mark Andreessen our IX or. [00:01:57] Backing a $30 million fund to invest in NFT art exclusively. So this is, these are art pieces. There's not a lot of detail on what type of art that will include yet, but that is a sizeable amount 30 million to go into NFTE art. As far as I do look at that market a lot and that is, that's a lot of art at this point. [00:02:18] There aren't a lot of pieces. That go for. The, even the six figure range in the art area you see some big sales on super air, but that is, we'll see where that, where they actually deploy that. I think that is that says a lot for the future of the crypto art market. I think  [00:02:34] just focused on an empty art, mind you not like NFTs art. [00:02:39] I think that small extra three letters is so important because you're beginning to realize. As an, even an investment commodity or strategy here, it is being segmented based on the type of NFT and the utility. And we keep coming back to making it more of a larger platform, a concept like the internet and no, one's oh, you like that internet? [00:03:04] I third, only people that are weird or on the internet, okay, it's 1997. But we're starting to see. That type of nuance. So I was excited to see that also the other thought in my head for this is that I have it frequently also for certain Dows that collect a bunch of money to go buy super expensive stuff. [00:03:21] And I heard this mentioned on my first million podcasts, you should take a pause. Imagine if someone came to you with the investment opportunity to run around America and go buy the most expensive real estate you could possibly find that just happened to be pumping right now. You would maybe question that investment thesis, why would you run around buying the absolute most expensive homes? [00:03:44] And like you would question that, but you don't necessarily question  [00:03:47] argue that the art market, the NFD art market has, is not exactly pumping right now and has been largely overlooked. In most of this activity that has focused so much on 10,000 character or, collections. So I think that, that there is a difference there. [00:04:03] I think that, we'll see what they, where they go with it. I imagine that my guess would be that there's going to be investment in some historical pieces because there, as we've done. About there were a whole lot of NFTs created in 2021, a lot more than we recreated ever before that. And I think that those are the ones that are often talked about in crypto OJI circles, as That's the proof that, you understood what was going on. [00:04:28] And so I think that those may be where they are. That would be my guess that they've looked to older pieces first that have more value as we are as more I'm sorry, less less supply than some of these later collections that. And as we know, there's a lot out there right now. And it's not hard to come by them, but to find the older pieces that you actually can see on the blockchain I speak minted at a certain time. [00:04:48] It's a little bit harder or a lot harder, I would say. So you read  [00:04:52] that as like an intelligent approach to finding value in the market. I read it as, let me, let's let us go off by a whole bunch of apes and and.  [00:05:00] We'll see what they do. These, they will say tend to,  [00:05:03] Obviously we've drawn this point out, but I'm curious. [00:05:05] So if you were handed that sort of, that basket of money and an investment thesis, you would take it and say like, all right, let's start with this list of artists that have been overly. And look at a five-year horizon or 10 year horizon of saying like these people are just going to eventually be recognized as it, or even if they're not recognized, they simply have a place in glitch art or this style that came to pass between these years of ex. [00:05:31] Look, I, I certainly don't know what they're, what they are going to do, but yet if I were given that I would certainly look to invest in older pieces of NFT art and crypto art to people that were doing it before it was necessarily what we know it as now. Because one, like I said, the supply is so much lower in there is I think that there will be a lot more credibility given to this as to those people that were doing it before when, getting a $70 sale really meant something. [00:05:59] And now it costs $70 just to, to process the transaction. Maybe you're lucky right now that it's a little bit lower, it's like, It's really come a long way. So I think that there's going to be some importance given to that for the people that were doing it at that point, and that there's going to be more of a recognition that this is bigger, a bigger change. [00:06:17] Then the Naval we're giving it credit for there's an adoption of this new technology. And there's some proof that you maybe had that you were working on it at a certain time, and that it started to change things before it started to lead to what we are in right now. And, we may say that it's a cold market, but at the same time, as we said, it's 10 times the number of people that were doing this a year ago,  [00:06:40] Yeah. [00:06:41] If you look at the history of sort of technology memorabilia, right? The first apple I iPod, like that has a value that first any S system and cartridge that has a value now, these are things you can no longer get these sort of min conditioned box items. And then that sense, like this is that, however, it doesn't degrade over time. [00:07:03] I would have. Would it be possible to create one of your dune analytics boards, like around like a handful of those artists tracking them back? Or is it like kinda tough? It sounds super rare, right?  [00:07:13] Yeah. I, that one I thought about, I would like to get into that a little bit more than just looking at super rare. [00:07:20] Cause it's easy to look at super rare, but I'd like to know. Things across multiple in almost multiple platforms, they aren't always the easiest to identify. So it may make lewd actually looking at the specific token IDs, but and then grouping them together. But I think it would be nice to be able to get her an idea of what is actually out there, even in the, some of these older NFTs, because it's really, it's, I'd like to get a better idea of how many mints there were. [00:07:46] In 2018, 2019, or in 2017, that we know that punks were happening. Then, when there's a little bit of debate about some, which is what some of the first collections were in different areas, but it's still nothing compared to now when we've got dozens of projects launching every week and thousands of NFTs being minted, I don't know w we'll see what they do with this. [00:08:07] I am. I've thought about this a lot. Before this, that I think that some of those early pieces will hold historic value. We've seen this in different art movements as well, when there is a big shift some of the people that innovators that were doing it early, a couple of them will often rise to the top and be the people that. [00:08:24] Everyone looks to as some of the influential leaders that started the movement before it was popular. So we'll see if it happens here. It, it has played out like that in other art movements and technology movements before. And this is bringing them together.  [00:08:39] I think there's anything affordable there or is it all like aggressively priced? [00:08:42] And then you're like saying like, all right, I'm going to drop, 10,000 in the hope that it becomes a million dollar. Sorry to use dirty Fiat  [00:08:49] for, yeah, that's a good question. I think you have to think about it somewhat in Fiat because we always we've talked about, I think these are a longer term play for the most part than some of these collections. [00:09:01] It's relatively unusual that, in the traditional art market that you would buy it, buy and sell a piece within the same year. I would say it's very unusual, especially because of the capital gains that come with it in the the U S anyway or the Catholic kids don't come with it. I'm sorry until one year you'd be paying just regular taxes, but anyway They move a lot faster in this market than the old markets, but it's still a lot slower than I've been in an empty collection where you can literally just list it the same day and maybe sell it. [00:09:30] I don't know. I think there is maybe some value there it's I haven't looked closely at the market recently. I am curious to maybe find what wallets, some of these buyers may be using, and then start looking at those a little bit more closely as they maybe start to deploy this. [00:09:46] Yeah,  [00:09:47] that's a good plan. If we find any funny, good affordable projects We'll we'll bring it to y'all here. One more story we have here is the Ukrainian boxer. Vladimir Klitschko released an NFT collection to support the relief efforts in Ukraine. So this isn't an NFT that can be tracked as best as possible to support that will go toward the, the crisis unfolding in. [00:10:09] So there have been other NFT projects. Certainly there was like a promise of an NFT dropped by the Ukrainian government, I think. And then they they were a little busy with, the bullets and the Russians and they were like, ah, actually, no, but I'm, I'd be willing to bet a horse that that they will come out with something. [00:10:28] Hopefully they come out with it on a, a gracilis layer or something, or good old polygon. To to, to further people's ability to support the efforts there.  [00:10:37] Yeah. Yeah, absolutely. I Like you said, there's been over 80 million funded to Ukraine at least tracks so far through crypto efforts. [00:10:45] I will, this is a cool collection and I hope we do see more something official from the government. I think that would help them help them a lot in terms of fundraising. And it would be a popular collection for a number of reasons  [00:10:57] and watch this smooth transition. And speaking of. [00:10:59] Russia and Vladimir Putin, a true chicken of the region. Chicken Derby. Why not raise some check-ins so it was pretty smooth transition. There  [00:11:09] we go. Yeah, chicken Derby. Let's get onto it. What do you have for us here?  [00:11:12] Chicken Derby is basically chickens, meat, Zed run that has a racing game. They have been in a sort of phased roadmap launch that finally. [00:11:22] Cause I've been watching it for a little bit because it's been talked about chirp Tibet. If you will, that run discords they are these animated looking chickens that you submit and race. You paid. Drop them into a race right now, they are about to, it seems like move out of beta four, race racing, actually there'll be a free tier and a pay tier to race. [00:11:44] And it is a play to earn type of strategy here. Also a earn way play as well, because there's like a way to pay into a race. It's like the gambling element as well. The earning element, they are ridiculous looking. They have skills there are currently 33,000 and roughly 6,000 owners. The floor price is at 0.03, two, so very accessible. [00:12:06] And all I can really do is say like they're mimicking off of Zed run in many ways. And we'll hopefully learn about the mechanics that actually work. And, people are in fact playing this game. So I will say that Genesis horses in Zed around are incredibly valuable at this point. [00:12:22] But the chickens in here, there are four different breed types, 11 breed type. There are. They call them heritage dorking Lakin builders, Sultan and Sarama. And when you jump and find that link, you'll be able to see the varying amounts. Seromas the best dorking is the worst. My, my recommendation would be like, play around, look at rarity score, but actually. [00:12:44] The talent is what seems to derive the most value of the potential racing capability. The racing capability will be found out by the chicken based on the distance. It runs there's short, mid, long distances that are rung run, but basically more rare talents are, and the chicken is racing. It has a special ability to do something ridiculous, like freeze. [00:13:08] Or make them March in a circle or blow them up or toss them into a black hole or take a helicopter from last to first. So there's all of these special abilities that are just randomly done and some are far more powerful. And basically you'll be able to tell that from the talent drop down, That's where I would potentially start if I were getting into it full disclosure I'm a stable not a henhouse, so I don't intend to buy one, but I might change my mind, but it's something interesting to look at. [00:13:40] And it's at a time when the game is just finding its feet. So it has proven that they can Del develop a game. I get nervous. Too much getting in that period of time where there's no game and you're buying assets. But they've shown they can do a thing here. [00:13:54] Andrew, what insights  [00:13:55] do you see here? So I'm looking at the website here which is somewhat curiously@bitlevin.com. Apparently that is the developer behind this. I was trying to find more about the developer says that the It's the team behind of final boss games. They're well-known for the game ganja farmer. [00:14:13] Note link on that ganja farmer had over 7 million downloads at once. Not super active at this point, but does have. Good reviews. Still, when you do a search for it, I'm a little disappointed. There's not a little bit more about the team. Looking at the website here there's 33,000 of the 33,333 of the chickens noticed. [00:14:35] Yeah, I dunno. It sounds interesting. I don't. It sounds somewhat like it's just a copycat of Zed and I'm not sure what what's going to entice users to try this versus one of the many of the stable games that you've brought to us like peg exe or is it,  [00:14:51] yeah, I dunno. [00:14:52] It's pretty ridiculous. Like it doesn't take itself seriously. And it comes down to getting the game. If they can get the mechanic right. And people play it and it's fun. You know what, like this time, last year dose going was pumping like, okay, like dog coins pump, like, why not?  [00:15:05] They're telling yet. [00:15:06] Maybe you just haven't had the time right  [00:15:08] game. You, I had a dad pond. You get a deck?  [00:15:11] Yeah. We each got one. [00:15:12] Cool. Alrighty. Moving into our theme. All right. Yeah. Our theme here, what do you got here to get NFTs are not anonymous. It is curious that everybody seems to think NFPS and crypto is so anonymous. That is not the case at all.  [00:15:30] It's aggressively true and aggressively misunderstood. And how do I make the claim that it's missing? [00:15:35] One, because there's so many people, that end up making their like profile a, a punk or a board app and be like, oh no, this is me. I don't want to show my real identity. Like it would take an actual reporter, probably a lunch  [00:15:50] break to find  [00:15:51] you. And what's more, we see ridiculous things like, the Ivanka Trump NFT getting bought by her own wallet and being like, no, it was bought for somebody else. [00:15:59] Like not sitting there,  [00:16:00] like you see  [00:16:01] there's this assumption. I feel that because crypto in the past was a bunch of, hash numbers. And, the silk road type of ethos of oh no, you can never track anything and find it. It's actually incredibly trackable. And it may be that, the public or general perception just sees these hashes and be like, that's impossible to tell what's going on there. [00:16:25] It's no, that's a unique hash that's somebody's number. And they just run around with a number, doing whatever we want. Wet. It's more trackable than a cookie. You  [00:16:31] can't escape it. Yeah, absolutely. This is a, it's more like a permanent one that you actually want to carry around with you because it has all of your assets. [00:16:39] So when you connect to a site, they can see who connected to their site and see what you have in your wallet, which means you people know, what kind of currency you have, what other NFTs you hold. You can also see, Do you want to dig into it? You can see what they've held in the past. [00:16:52] It's really not that hard to look at all these things. And generally speaking, then you can often see that there's an ENS Ethereum name, service, and name tied to it may not be their real name, but in many cases it is often you'll be able to find a Twitter account. There's so many non-anonymous ways. [00:17:07] So even if there's not a. A real name immediately available. It's often there, if you look off the surface, but this is, it's a kin to, if everybody could see all of your all of your stock trades, all of your everything that you're I know every game that you're playing, just see this on a public blockchain and be able to pull that up forever. [00:17:28] Everybody has this data. This is very different than just, Google or Facebook. It means that when you take an action in web three and sign a contract, anyone can see this. It's really quite different in this. Yes, it's a long 42 digit hash, but that's just a 42 digit hash and it follows you everywhere. [00:17:48] So there's, it's really not anonymous. Recently we talked about how some six year old cases we're resolved and, people were arrested, these things don't go away. The blockchain will record this and it is completely not anonymous. It's completely misunderstood. [00:18:04] And I guess there is. I at the beginning, people thought this, and it's in a concept that is proliferate, proliferate it over time and it's false. So we need to get that idea out there that this is when you take an action in this world, it will not only be known at that time. It will be known forever and will be found out if there is anything I'm not right about it. [00:18:25] I have two analogies, one early days of Facebook when it was just in colleges. I remember joining from my college and I was like, oh, I can post whatever the heck I want here because, oh, it's just my friends being connected. I had no concept of what network effects really were, what they meant. I had no concept of the Facebook roadmap, which was expand to absolutely everywhere and share absolutely everything about what I had done under a previous sort of social contract, I would say with platform in the same way that maybe certainly in the early days of  [00:19:02] NFTs oh yeah,  [00:19:03] it was. [00:19:04] Use a hash to find somebody, but over time because of network effects because of triangulation and the ability for us to use some of these tools, like there's a reason why some of those scammers have been caught now because tools are getting more sophisticated and the ability to de-anonymize those hashes is becoming a really readily available. [00:19:26] Another metaphor. I'll hold on that thoughts, do you agree? Is that.  [00:19:30] Oh, absolutely. Yeah. There's there's a lot, there are a lot more people looking into this that are working on tracking these things that are actually keeping off-chain databases of who these who some of the more prominent wallets are. [00:19:42] It's even hard to, it's becoming hard to even think that you could move money around, even if you were able to to somehow, get a hack in there. And once you, if you have a sizeable amount, people are going to be able to track that forever. Most of, I think all of the Exchanges require some sort of a KYC element where know your customer, so they you've got to register your real name. [00:20:07] So when it comes out, when it comes out of crypto and into, real-world currency someone's still got that that isn't necessarily public, but up until that, Anyone can see it. And after that, it means that a, a company that reports to the sec can see it. There's not a lot of privacy here at all. [00:20:23] There are more companies working on privacy solutions for various layer twos. I don't know enough about those to understand how that's going to completely solve the anonymization. Yeah.  [00:20:36] Yeah, I've seen a lot of these sort of privacy and privacy platforms come out there and it will come, the pendulum always swings back and forth, but right now it's really aggressive between toward everything you do is very public, very find-able and quickly accessible. [00:20:48] The other metaphor I have is to your point about the, can I see all of your assets? If somebody knows your address and your sort of IRL address your house or your apartment, they can look up. Certainly where you are, where you live, the average zip code income, they can look up if you had bought it and you can find the housing record of that. [00:21:06] They can find your information that way, but they, it stops there, but there is information associated with that address that, there's a reason why some people are like, yeah, I don't want to share that very readily, but it goes even beyond that, because then you could say, yeah, I could see all of your crypto holdings. [00:21:21] That is an isn't true. I will say if you looked at, either one of our wallets, for example, you would certainly see a stupid amount of horses and an amazing amount of art on your side. But there's also a lot of stuff. I have randomly staked places like I have just skittered about, cause I didn't want to put everything in to my main wallet and you'd have to know where to go to unlock. [00:21:40] And you don't  [00:21:41] see  [00:21:42] staked. In your wallet, cause you've technically put it somewhere and, promised on a contract, that'll come back to you. And when.  [00:21:49] Yeah, that's a good point. And I've actually heard of, I've heard of someone that was hacked while had wildly had something staked. And the hacker had actually written a contract. [00:21:59] So that one day on staked, the token would immediately go back to the hacker, but they wrote something that I hired someone to write some sort of script. So that, that couldn't happen. But that's an interesting thing. So if you use that word. And then either lose access or someone else gains access to that wallet. [00:22:15] They can access those state tokens. They may not know where you have stake tokens, and those tokens could be currency or NFTs, but I'm like a  [00:22:24] squirrel. I'm like an internet squirrel.  [00:22:26] Know why I still look at yeah. That is a good point there where hidden things. [00:22:30] But you could see at least where you've sent various various FTEs or various tokens, you'd have to somehow. Filter out the ones that are just valid transfers to another wallet from those ones that are just being staked somewhere. So you'd have to know that the wallet is a staking wallet versus someone else's personal wallet. [00:22:47] So yeah, that does make it a little bit harder to track everything. And as we've talked about, almost everybody in crypto has at least a couple of wallets, if not three, four or more. And so I, I. It's a little harder to track everything, I would say. There are ways that you would be able to see see maybe related wallets. [00:23:07] If you see that there's maybe free trade, free NFTs being passed between the two or just a lot of transactions between the two wallets, you could certainly link those in that way. And there are tools we've mentioned some tools out there with tornado cash is one that helps to anonymize. [00:23:24] Transactions. And I would say that's really best if you just want to anonymize it for your own for your own sake on the web it's still going to get back to you in terms of any kind of,  [00:23:35] can you Tornado Cash, NFT?  [00:23:36] You can set up a new wallet and then just buy the NFT with that. [00:23:42] New wallet that is essentially not tracked to you. In this case, you maybe would send one Eve into the, into tornado cash. At some point you take it out to another wallet. That never is that from directly from a tornado cash. So it never is tied to your original wallet. So there's that hundreds or thousands of these transactions going in and out as long as it's a small amount,  [00:24:03] but then by that NFT,  [00:24:05] You will, if you buy it from yourself, you're gonna, you're gonna have that tied to you in some way. [00:24:10] I guess someone could just think it's a, yeah, I guess someone could just think it's a, the distinct buyer. Although if they hold just one NFT and maybe one purchase, it's probably a pretty, that to me would be a good sign. It's a related wallet. I'm thinking that you could do things if you just want it to be. [00:24:26] To start a new wallet and not have people necessarily track it. At the end of the day, you're still taking it out and I, it's not good for trying to avoid any taxes or anything like that. Definitely not saying that. And would strongly advise against trying to use it for that. It would really just be for the personal. [00:24:41] If people know that it's you or not, and I could see people wanting that sort of anonymous activity not everybody wants to go on, crypto, Twitter and brag about their NFP purchases. There are a lot of people that really don't like to talk about what they're purchasing or to have people know what they're purchasing. [00:24:58] So I could see that there are people that want that just for that reason.  [00:25:01] Yeah. It's a good warning. I feel like there, there are some percent of people being like, oh, there's no way the government can tell that's my wallet. And you're like, boy, you're wrong  [00:25:08] on that? Yeah. Just because they haven't found yet don't mean it not coming. [00:25:13] Absolutely. Like we said, that, that case from six years ago, just imagine the tools that'll be available in another six years. And  [00:25:19] guess what? They'll make the statute of limitations as far  [00:25:22] as they. Yeah. That'll change if necessary. Don't worry how there's always a way.  [00:25:27] All right, Andrew. Thanks. [00:25:28] I think we've really bounced it around a good amount. Thanks for sharing. See out there.  [00:25:32] All right. Bye George.     

The Magic Mountie Podcast
Introducing The International Students Director, Chris Dickson Episode 139

The Magic Mountie Podcast

Play Episode Listen Later Feb 22, 2022 31:15


While I was attending Mt. SAC one of my few regrets was not taking advantage of the study abroad program. But there are many students who have not made that same mistake and have traveled from around the world to study at Mt. SAC and pursue their educational goals here in the states with us.  Tania Anders sits down with Chris Dickson, the Director of International Students as of summer, 2021 to gain a better understanding of all this department does to facilitate these students and in turn create a richer experience for everyone at Mt. SAC. Resources: Email Chris Dickson: cdickson2@mtsac.edu Mt. SAC International Students Center Run Time: 30 min, 31 sec To find the full transcript for this episode, click HERE

Penguin Magic Podcast
Chris Dickson - The Art Of Forgery - S3E15

Penguin Magic Podcast

Play Episode Listen Later Jan 28, 2022 29:31


Chris Dickson of Erdnase1902 discusses making historical forgeries of 1st Edition Erdnase books as well as replicating Dai Vernon's handwriting. Nick Locapo stops by the show to discuss the featured product of the week from Justin Flom. Before all of that, the show kicks off with John Michael Hinton discussing his top five tricks in under five minutes.___The Magic of Karl Hein: https://www.penguinmagic.com/magician/karl-heinThe Poker Test 2.0 by Erik Casey: https://www.penguinmagic.com/p/2951RD insta by Hnery Harrius: https://www.penguinmagic.com/p/S32136Historical Forgeries: https://www.instagram.com/erdnase1902/Tornado by Justin Flom and Rick Lax: https://www.penguinmagic.com/p/6861

interview magic magicians tornados forgery sleight of hand magic live dai vernon chris dickson rick lax
The San Juan Snowcast
Episode 11 || December 29, 2021 || The Danger Scale Metaphor

The San Juan Snowcast

Play Episode Listen Later Dec 29, 2021 17:05


Hello everyone and welcome to the last show of 2021! We've had some EPIC snowfall lately and avalanche danger has spiked to High for several days this past week. On this week's show, we dive into how what all this new snow is doing to our snowpack, take a quick look at the recent avalanche incidents happening across our zone, and share some upcoming events happening in our community. And then, we dive into this week's avalanche education nugget of the week: an analogy for how to think about the risks associated with the different hazard ratings that make up the North American Danger Scale. Music on the show is from Juanitos and the Budos Band. Hey, if you like what you're hearing, share the pod with your touring partners. And, if you wanna help spread the word in other ways, I'm making stickers! Shoot me an email at sanjuansnowcast@gmail.com if you'd like a few stickers to throw on your skis, your local stop signs, or wherever! Also, I'm still doing this just for the fun of it, but it does cost me to host and produce the show. I ain't gonna beg, but if you're in the “end-of-the-year-charitable-giving-mood”, you can find me on Venmo at @Chris-Dickson. Thanks for listening and… THINK SNOW!

Bertie n Paul
Where has the right back gone?

Bertie n Paul

Play Episode Listen Later Sep 30, 2021 40:19


Paul is join by East Kilbride finest Chris Dickson to review tonight's European adventure.

Shoot the Defence
#NOCHOFTES Podcast | CHRIS DICKSON

Shoot the Defence

Play Episode Listen Later Jul 24, 2021 65:42


Former AEL striker Chris Dickson talks about his adventure in Cyprus which saw him win the title in 2012. Chris shared his favourite memories of Cyprus, having also played for FC Pafos, Ermis, Paralimni and Nea Salamis.

cyprus podcast chris chris dickson
Broad Reach Radio - The Yachting New Zealand Podcast

Suzanne McFadden has been instrumental in the upsurge in coverage of women's sport in this country and was recently named New Zealand sport journalist of the year. She's also had a long association with sailing, having reported on the sport since the early 1990s. Suzanne writes almost exclusively about women's sport these days, and talks in this podcast about a range of topics from quotas in professional sailing to the dangers of an unhealthy lifestyle for top athletes and what more can be done to shine a light on females. She also dives into a number of stories from reporting on sailing, like the time Team New Zealand tried to influence her, how Peter Blake became synonymous with red socks, her run-in with Chris Dickson and the story behind the split in Team New Zealand in the early 2000s.

Counted Out With Mike & Tyler
Top 7 WCW Great American Bash Matches

Counted Out With Mike & Tyler

Play Episode Listen Later Jun 11, 2021 53:57


Mike is up this week as we countdown the top 7 WCW Great American Bash Matches. We also hear a comment from “Sick” Nick Mondo and ROH star Chris Dickson.

Bertie n Paul
Pete and Dom

Bertie n Paul

Play Episode Listen Later May 7, 2021 61:43


East Kilbride is back with a mixture of south London to look at the present situation at Celtic. Paul is joined by Chris Dickson, 26 years old Chris Nelson and Stephen Kane. The East Kilbride Mafia quote Bertie, agree with Aunty Clare and retire Tom Rogic. Paul expertly avoids Chris Nelson Scot Brown rant before going on a Celtic rant of his own. Corporate Stephen again doesn’t understand the words “I am going to rap this up” All in all, Celtic fans telling you straight what they think about Celtic today.

International Clearance
7. Chris Dickson - Cyprus, China

International Clearance

Play Episode Listen Later Mar 3, 2021 74:44


Chatting with Joe & Scully on this episode is Chris Dickson, whose goalscoring exploits span from non-league to the Champions League. 'Dicko' shares stories of his time in Cyprus, where he played for five clubs - Nea Salamis, AEL Limassol, Pafos FC, Enosis Neon Paralimni and Ermis Aradippou - and his time in China with Shanghai SIPG. The London-born striker also looks back on the time he was called up for Ghana, earning two caps in 2008-09. Subscribe to the podcast to get new episodes as they arrive, and make sure to follow us @IntlClearance on Twitter and Instagram.  

china ghana chatting champions league cyprus chris dickson joe scully shanghai sipg
Fingers On Buzzers
54 Shaun Williamson: King Of Quiz

Fingers On Buzzers

Play Episode Listen Later Oct 23, 2020 39:41


Jenny and Lucy are back, with another dose of quizzing fun and joining them this week is actor, singer and quiz obsessive, Shaun Williamson! Shaun has literally written the book on quiz, as he tells our hosts all about 'A Matter of Facts: One Man's Journey into the Nation's Quiz Obsession' - an essential read for anyone with even a passing interest in quiz - or EastEnders for that matter!Shaun talks about his many TV quiz show experiences, the good, the bad and the ones which keep him up at night.We also get some fantastic quiz knowledge from listener Chris Dickson, whose tailor-made quiz brings back some harrowing memories for our Lucy! See acast.com/privacy for privacy and opt-out information.

tv quiz eastenders 'a matter chris dickson shaun williamson
LinkedIn Ads Show
Ep 33 - The Great LinkedIn Ads Q&A Epsiode

LinkedIn Ads Show

Play Episode Listen Later Sep 15, 2020 48:00


Show Resources: Find which companies use competitors' products: Datanyze.com BuiltWith.com Episodes we referenced: Ep 10 - What should you offer from your LinkedIn Ads? Ep 15 - Benchmarking Your LinkedIn Ads Ep 17 - LinkedIn Lead Gen Form Ads - Should You Use Them? Ep 27 - Agile Testing For Your LinkedIn Ads Management Ep 29 - LinkedIn Ads Saturation - Are you experiencing it? Ep 30 - LinkedIn Ads Newest Features and Future Roadmap LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. Show Transcript: You ask, we answer. The great Q&A episode of the LinkedIn Ads Show coming right atcha. Buckle up. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there LinkedIn Ads fanatics. A huge thank you to all you who submitted questions for our first Q&A episode. You certainly didn't throw any softballs. So you're about to get an eclectic mix of some of the most challenging issues that you'll face on LinkedIn Ads. A quick dip into the reviews. Raul Hernandez Ochoa says "best in class. AJ delivers real value from experience, love the actionable insights." Raul, thank you so much for saying that. I trust your opinion more than almost anyone out there. For those who don't know, Raul hosts the #DoGoodWork podcast, and he is the master of systems and productivity. So he's definitely worth listening to and following. And then Felicia Gheorghe, who's a paid social pro at a company called DHI in Copenhagen says, "Good stuff. Probably the best podcast on the interwebs. Hands on and no generic advice. Love it. Thank you, AJ Wilcox, for making this happen." Felicia, I don't know that I would agree that it is the best podcast on the interwebs. But heck, yeah, I'll take it. I would absolutely love to feature you. So please leave a review wherever you tend to review things and I'd love to shout you out and feature you here. Okay, with that being said, let's hit it. Leonardo Bellini, from Italy, says my question is this one, "Which is the best trade off between available budget and campaigns granularity? If I have, let's say, a 5000 euro budget, does it make sense to split the budget into say four campaigns?" I know you're a big fan of running more campaigns in parallel using different audience targeting options. And Leonardo, this is a great one because I am a huge fan of splitting up audiences into smaller segments so that I can learn something. I treat each small segment like a private focus group that no one else can see. But if we break up too granularly, we definitely end up hitting some roadblocks. For instance, each campaign has to have a minimum $10 or 10 euro budget for the day, if you break your audience up into two smaller groups, each one could spend $10 or 10 euro per day, which is $300, or 300 euro. And if I take a look at a campaign after it's spent $300, or 300 euro, my reaction is honestly going to be well, that is not enough data to actually tell what's going on. So I need this to run longer. And then at the same time, if you take your 5,000 euro budget, and you break that up into 20 campaigns, just at the minimum of 10 euro per day, you're going to overspend your budget by twice. So breaking up too small really does have its disadvantages. I like to shoot for about $1,000 per month or 1,000 euro per campaign. So if a budget is $5k, I'd probably do about five campaigns max. And then when budgets get into the $100k range, the six figures, I'll go a little bit further, we can do 100 to 150 campaigns pretty easily. But don't take these numbers as an absolute constraint. We run campaigns all the time with 300 people in them. So it just depends on whether or not it's worth your time to manage a small audience and realize that it's probably going to have to run longer than just a single month to gain any learnings from it. And of course, if you're working with an agency like ours, who cares, you know, make us manage tiny little campaigns. That's what we're here for. 3:33 Georgiana Dumitru says, "Great opportunity, AJ, so I'm taking advantage of it. I would like to know if you ever build up campaigns for a B2C client and that it generated results? Thanks!" And Georgiana, this is a great question because I get asked about B2C all the time. The big challenge with LinkedIn Ads is it's expensive, and it's also more middle of funnel. And those two things don't lend themselves very well if you're let's say selling handbags or or you have some kind of e commerce product. So most of the time, I'm picturing B2B when I'm talking about LinkedIn Ads. But we have found quite a few B2C use cases where it tends to work quite well. We've seen things like coaching programs, which that's technically B2C. You're training professional, but it's the money coming out of their own wallet for that training. We found hiring and recruiting, obviously, that's kind of LinkedIn is bread and butter that works quite well. We've seen things in financial services. We even had a helicopter transport company like the Uber of helicopters work extremely well. Some of the most efficient campaigns we've ever seen. We've seen travel higher ed, all of these things work. So in general, yeah, I think B2C isn't the best fit, but there are certainly pockets and good use cases where it does make sense. 4:50 Chris Dickson asks, "What's your best solution for retargeting competitors and their customers?" Oh, Chris, you're speaking my language here. If you're advertising on something like Twitter, This is really easy. You just target the followers of your competitors Twitter handle, and now you have access to their followers, their users, and people who like them, it makes a lot of sense. But on LinkedIn, we can't target company page followers. In fact, unless you are the company page owner, you can't even see who your followers are. So some of the ways that we go about this, you can take a look at services like Datanyze and BuiltWith.com And what they do is they crawl the web, they look at the different tags, the marketing tags, and JavaScript on companies' websites that tell which products they're using. And then they go on the back end and say, Okay, cool. It looks like IBM is using Marketo. Great, and they compile this list. So if your competitor is a company who installs JavaScript, tracking tags on people's websites, then you could go and buy a report from someone like Datanyze and BuiltWith and just get a list of here's all the the people who are customers of this competitor. And then you could take that list and upload it as a matched audience, and show ads just to the relevant roles of those companies. I think this works extremely well. I'm a big fan. Something else you could do is go and find out if LinkedIn has a skill around either the competitors name, or the names of their products. And if you can target people who have that skill, and then maybe subtract current and past employees because they would obviously have that skill too. That might get you practitioners who use your competitors' software or service. Something else you could do, go to the company's page, scroll down to where their posts start, and click on the ads filter. And then you'll get to see some of their ads, actually, the last six months worth of sponsored content ads that they're running, and click through on some of them and look and see what the UTM parameters are, as they're sending you to their landing page. In some of those UTM parameters, you might see some clues about how their targeting, or what kind of campaign this is. And that could give you some interesting insight into how to counteract them, or one of them. 7:10 Daniel Borba says "video ads on LinkedIn, any and all questions around that topic". Yeah, this definitely seems like it should be a whole episode. But I'll touch on this one too. Video is really tough on LinkedIn. And it's a lot better now that we have this engagement retargeting so we can start to do sequences, and you can do storytelling. The basics of why video ads are tough to make work on LinkedIn is, number one, they're expensive. And number two, anytime you have a video ad, there's inherently two calls to action. The first is going to be watch this video. And the second is going to be take some kind of action that we're going to ask you after. And of course, you as sophisticated advertisers know, the more things we ask of our prospects, the less likely they're going to be to do it or the more people we're going to have dropped out of that process. And of course, they're not inexpensive. LinkedIn has an opportunity cost when they show a sponsored content ad, they know that that is worth probably $8 to $11 per click. And so when you show video, they have to charge enough that they're still going to get the same or more from that inventory. And because the video now has two calls to action, it's inherently going to get less interaction, meaning that your cost per is going to increase. So I will do a whole episode on video ads. But here's a basic strategy. Most don't know this, but with video ads, you can bid cost per view, or cost per impression. Of course, that's the only two options you get if you set the video views objective, but you can also bid by cost per click if that's within a website visits or a lead generation objective campaign. So I'm a big fan of start by bidding cost per click with video just to take the risk away, test out your creative, and then switch to cost per view or cost per impression where it makes sense, if you can get your costs down because engagement so high. Make sure your videos have a lot of action within the first two seconds, because that's all you get to grab people. And then make sure you've got a good thumbnail especially for those slower internet connections who can't see that action. Give them something good to look at. And your subtitles have to be either burned in or uploaded as .srt files because 80% of the viewers will watch with the sound off so it's got to look good with the sound off. 9:25 Guadalupe Molina says "I need to demystify what is a click. When I put website clicks as an objective and create an ad that links to a website article and I bid by cost per click, every time the money is spent, does that mean that a click goes to the website? Or can it mean that I'm bidding for any type of click, just as clicking on my brand logo, etc.? I cannot find this answer anywhere." And Guadalupe you are in luck. I actually have an episode about objectives coming out very soon. So watch for that. But this is definitely where objectives get complex because if your objective If is set as engagement, engagement means any click so you're going to get charged if you're bidding by cost per click for likes, comments shares, a follow to your company page, a click to your company page, or a click to your landing page. So if you're bidding by engagement, yeah, you're going to pay for everything. The nice thing is though, the engagement is about 35% cheaper. So if your ads are getting pretty much only clicks to your landing page, engagements are a cool hack of being able to pay less for your clicks. But if you choose website visits or conversion, then what LinkedIn calls a click is only a click to your landing page. So if you open up your analytics, and you see that LinkedIn reports 20 clicks, but analytics only sees 16, what happens there is yeah, you paid for 20 clicks because LinkedIn technically sent them, but for people of that 20 dropped out or left or whatever before the page was finished loading. A lot of times this has to do with your page load speed. Especially because pages just take longer to load on mobile. So it's definitely worthwhile to make sure your landing pages load fast for mobile, so that people don't get bored of waiting for it to load and end up leaving. If your objective is lead generation, a click is when they open the form. So we'll go a lot deeper into that one in a future episode, a very near future episode, but Guadalupe thanks for asking that. 11:25 And then Kristine Sergejeva has asked several different questions. Thank you, Kristine, I'm so excited to have these. She asks, "Can GIFs be used as LinkedIn ads?" And that would be like an animated GIF. Unfortunately, no, you have to convert that to a video and use it as a video ad if you want to use it on LinkedIn. I've tried animated GIFs in about every way I can think of. I even turned an animated GIF into a ping. So LinkedIn would accept it and still it doesn't play the animation even though it does everywhere else on the web. She also asks, "I still do not have clarity, when and how much I have to increase the bid, if I start with the lowest bid." And this is going with AJ's strategy of bid the very minimum, don't plan on actually spending your budget and you just want to minimize your cost per lead. So she says, "Will a higher bid also increase my click through rate or only impressions, or it depends?". So Kristine, this is definitely one of those cases where it depends on a lot of different factors, but we'll break them down here. How much you increase your bid or decrease really depends on the speed that you need to know at. So for instance, if you're at the beginning of the month, and you have a whole month to spend the budget, you might want to increase by 10 or 20 cent increments until you start to see traffic come through that's meaningful. But if you're in a rush, let's say you're four days before the end of the month, and you've got a budget to spend, then you might move by whole dollars, you might increase by $1 or $2 and just see. The goal is to find that point at which you are bidding the least possible to still spend your budget. And whether you find that by incrementally slowly decreasing from the minimum, or starting at the minimum, bouncing high, and then backing it back to somewhere in the middle, the goal is just to eventually find that point of efficiency. And then to your second point here, yes, raising your bid can increase your click through rate. But I definitely wouldn't count on it all the time. What happens is, if your ad is towards the top of the feed, it's going to generally get clicked on a lot more than one that is further down the feed. So if your ad is in the first position, which is the second post on someone's feed, then it'll likely get five or 10 times the click through rate if it were in the second ad position, which is like seven posts down the page. But what happens is if your ad is performing well, if it's getting a high click through rate, even if you're not bidding very much so LinkedIn wouldn't want to put you at the top. But if your ads get clicked on a lot, there's really high engagement, then they're motivated to continue to put you at the top, even though you're not bidding a whole lot. So really the key here is having really good performing ads. And then you can get it to where you are bidding very low, but still showing near the top of the feed and getting a nice high click through rate. But of course, when you increase your bid, you will definitely increase your impressions. And this is because you are making yourself more competitive in the auction, therefore winning more auction, therefore winning more auctions for impressions, so you will definitely see more impressions. But watch what happens to your click through rate. If you're bidding CPM, you will definitely see a change in in click through rates as you bid up and down. And that's because a direct CPM bid totally affects whether you show up in the first position, or the eighth position, which would be like 50 something slots down. Christine also says "I had this bad experience, that each change that I make to a campaign, makes the campaign's performance worse. Have you noticed this or is it just me? Is it just for sure period of time while the platform is adjusting to the requested change?" And Kristine, I haven't found this to be the case. But I also wouldn't be surprised if this is actually saturation. So go back and listen to Episode 29, if you haven't already all about saturation. Because when you're experiencing saturation, something that worked before, is just going to continue performing worse and worse. And it acts like a stair step pattern, where your click through rates will fall gradually and slowly. But you will dip down in chunks as you drop in your relevancy score, and start losing auctions quicker. It also could be the message or the offer. So don't count those out. And remember that the best audience doesn't mean that performance will be great. And what I mean by that is if you are narrowing your audience to more of the right people, it doesn't mean that you'll see performance increase necessarily, but it does mean that the lead quality that you generate from those should be better. So I wouldn't count on this turning around by itself, I would suggest holding your audiences consistent. So define who the right audiences are and then test different messaging and offers against them until you see performance pop back up. And ideally stay for, you know, at least two or three weeks before you have to refresh anything. Then Kristine asks, "Is it normal that after I paused the campaign and then activated again, it takes like a day for the campaign to activate and starts with very few impressions." And Kristine back in like 2012. LinkedIn used to claim that if you pause the campaign and then reactivated it, that it would reset your relevancy score. And so there'd be this learning curve that your ads and campaign have to go through again, before they really went back to normal. Now, even since, like 2012, when I heard this, I've done a lot of pausing and unpause in campaigns. And I have never actually seeing this occur. So I kind of think that it's not true. And maybe that was just LinkedIn not wanting us to pause campaigns, so they continue making money. I don't know. But what I find is the learning curve that Facebook advertisers go through is really crazy. I mean, it's to the point where if you double your budget overnight, it's like your whole account freaks out and it takes several days for the algorithm to catch up and go back to performing well. When you launch new ads, it'll take quite a while for performance to kick in. And I'm actually really grateful because LinkedIn users, we don't really go through that. When we launch a new campaign. When we increase bids. When we increase budgets, we don't see a giant shake up like you'd see on something like Facebook. When we launch new ads, it's normal for LinkedIn to show impressions for a day, a day and a half for it to get a feel for relevancy score, and then kind of go to its normal cadence. But even that learning that LinkedIn goes through is usually pretty kind. It's giving really solid impressions, usually in pretty good inventory. So I actually really like that first testing period for ads. So I haven't found that to be the case that pausing and unpausing campaigns really negatively affects them. It could be a relevancy score issue. So I would try changing up your ads, changing up your offers, and just see if you can get something with a high relevancy score that isn't necessarily swayed too much, especially as saturation occurs. Along the same lines, she asks, "Have you noticed that normally for the first week of the campaign, it can perform really well, even with very low bids. But then starting from the second week, the platform seems to be just doing everything to push you to increase the bids." Now, it is very possible that LinkedIn is purposely trying to trick you into raising your bids and disincentivizing you from bidding low, but I really only see this happening when my ads aren't getting a great click through rate. So if you're around average, or maybe slightly above or even below, I could see this happening as your relevancy score is dropping. What you get is lackluster performance, plus saturation when people have already seen your ads, and they start clicking at a lower rate. And then as your relevancy score drops, you need to increase your bids to stay competitive in the auction and get LinkedIn to keep showing them. So that's probably what you're experiencing. But if you can play with messaging and offers to the point where you're getting like, .7, .8%, click through rates. Usually this isn't an issue. 19:22 And Sean Possemato asks, "What kind of data does the insights tag give you from your website visitors if you're not running LinkedIn ads?" So what Shawn is referring to is the free website demographics that anyone can get by opening up a LinkedIn Ads account and installing the insight tag on their website. You don't have to spend a dime. And it's kind of like Google Analytics or Facebook Analytics, where the platform is showing you what they can see from your website traffic. And this is great, I recommend everyone do this, whether or not you're spending money on LinkedIn Ads, or whether or not you're even B2B. There are reporting that you'll see from this are things like job function, title of the people who are visiting your website, their company names. It's like the last 20 companies or maybe the most interactive 20 companies, industry, seniority, company size, location, country or region and even county. And as a bonus here, if you've set up website retargeting segments, you can also break down all of your website demographics by these segments. So for instance, create a retargeting segment, even if you don't plan to advertise to them, of just people who've filled out your forms and made it to thank you pages, or maybe just people who visit the Contact Us page. And then you'll get to see the titles, the securities, companies of people who made it to those pages. And I think that's really powerful information. In Episode 30, we mentioned that this feature is going to be getting a nice boost coming up soon. So I'm expecting a lot more information, but as of right now, it's those whatever seven or eight different dimensions that you can break your traffic down by. And they will tell you traffic percentage. So what percentage of the job function of business development has been on your page, but they're not going to show you click through rates or anything in more detail because they didn't originate that traffic. They don't know what actions people took to get there, or anything like that. 21:20 And Raul Hernandez Ochoa, the same one who left the review, so thank you, Raul. He asks, "Are there click to message ads coming to LinkedIn, like on Facebook?" And for those of you who don't know, click to message ads on Facebook, what they do is they drive traffic directly into Facebook Messenger, where you can have a more powerful chat bot experience for that prospect. And truthfully, I don't know, conversation ads on LinkedIn are really LinkedIn's first foray into that chat bot experience. And I know there's a lot of directions that they could take this. Partner integrations into things like MobileMonkey and WeChat, but we don't know where that is on their roadmap or their list of priorities. I would say that if conversation ads as an ad format performs really well, they'll probably try to make it more powerful and do something like this with it in the future, but truthfully, I don't know. 22:12 And Biswarup Banerjee says, "How has the corona related crisis affected the ad spend on LinkedIn by companies?" And we did see a lot of big companies pull back spend during that first period of economic uncertainty. We also saw a lot of small advertisers quit entirely. And the effect that we saw, this looks like it caused costs per click to drop by five or 10%. And I had friends telling me that Facebook prices had dropped 10 to 30, maybe even 40%. I even had a friend who invests heavily in YouTube ads tell me that prices dropped to like a seventh of where they were, which is incredible, but it looks by now that most companies have really kind of gone back to normal, or at least close to normal. We also see a lot of new entrants into LinkedIn Ads because of budget that they had set aside for things like trade shows and conferences aren't happening anymore. And that budget needs to go somewhere. And I'm so glad that those budgets are going into digital. Lots of companies coming into the 21st century. Okay, here's a quick sponsor break, and then we'll dive into the rest of the Q&A 23:17 The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. 23:26 If reducing your cost per lead, and increasing your LinkedIn Ads scale is your goal. B2Linked is the agency you'll want to work with. We've spent over $130 million on LinkedIn Ads, managing the largest accounts at scale, and getting the lowest costs. We're the only media buying agency to be official LinkedIn partners, so you know, we're doing something right. fill out the contact form on any page of B2Linked.com, to chat about your campaigns, or heck, contact us through morse code, or no matter how you get in touch, we'll make sure that we make you the hero. 23:59 All right, let's jump back into more Q&A, Chase Gladden, one of the best marketers I know in San Francisco asks, "What would you use as a minimum test budget, as well as what point would you decide a test has received enough impressions spend and conversions to declare a winner?" So number of impressions I don't really care much about, but I find that 100 clicks is a good first test on conversions. At LinkedIn, $8 to $11 cost per click average 100 clicks is going to be $800 to $1,100. dollars. And I would call this sticking your toe in the water because after about 100 clicks, if you've got like one conversion, then you know that it's performing really poorly. And if you've got like 20 conversions, you don't know for sure that you have a 20% conversion rate, just because the data isn't complete yet. But you know, it's performing really well. So after 100 clicks, I know directionally whether or not it's a good offer or good ads. In North America prices. It's usually about $300 in spend before we see click through rates become statistically significant. So if your goal is just to find out what's the message that gets my prospects to engage, you can usually do that after spending about $300 between two different ad variants. If you have a good content offer, check out Episode 10 for going really deep on offers, then it's usually about $5,000 in North American spend before your conversions becomes statistically significant. So if you have a great budget, yeah, I would go at least $5,000 a month, run a significant test every month to the conversion. But if you have less than that, or just need to pivot faster, yeah, you can make these decisions a little bit quicker. 25:41 Anna Phillips asks a good one. She says, "Well, this is probably a better question for someone who works at LinkedIn. But why do you think the ad platform is so behind the times when it comes to customizing data, reporting, comparing different time periods, segmenting by platform device, etc. Like they just added the ability to custom itemized columns and to see frequency metrics maybe a month ago. Do you think there's a specific reason behind this discrepancy between potential and reality? And do you see it getting better in the near future?" This one's definitely going to get me in trouble, but I'll answer completely and honestly, I don't think that LinkedIn had much faith in its ads platform from the very beginning. It's always been really expensive, and LinkedIn still make 60% of its revenue from recruiter. So LinkedIn Marketing Solutions has always really been the redheaded stepchild. I remember early on and LinkedIn Ads when it took two and a half years for them to roll out just a new UI change, because they only have like two developers, and they were both shared with recruiter so they couldn't give the ad platform very much time or attention. And to LinkedIn's credit, in the last few years. It really seems like we've seen LinkedIn realize that it has something truly special and trying to catch up. But of course, it's very far behind. I don't see LinkedIn products team using their own products, unfortunately. And I don't know what this is like in all kinds of different industries. I don't know if product is usually not using their own product. And I'm not sure whether Facebook and Google do this. But I see that as being a core reason why things get released that aren't actually what advertisers want. So I would love to see people who are planning product and roadmap at LinkedIn, actually having advertising experience or actively advertising for a client on the side or something like that, so that they can actually experience their own products. And I think things would come a little bit better ironed out for us. I also think that there's a level of arrogance within the LinkedIn corporation that won't come across when you talk to an individual. When you talk to any of them, they come across as very much wanting the best for their advertisers and listening. But I bet that attitude and arrogance would be palpable in a leadership meeting, and I know that would trickle down to the product. LinkedIn Marketing Solutions has done very well as an organization over the last several years with just constant growth. And I think LinkedIn is actually patting themselves on the back for seeing that growth. But I think that growth is actually happening in spite of them and their policies. I think this growth is happening because marketers are getting more sophisticated. We have better tracking and reporting, and attribution technologies that are helping us realize that we have this need for higher quality traffic. We can watch what happens after the initial conversion as it goes through the sales process. And LinkedIn has always had extremely high traffic quality. So I think marketers are turning around, even if LinkedIn thinks that it's their products that are really taking the credit. I honestly think that if LinkedIn really understood what it had, it would work to sprint to become a world class platform. And I think it could be as long as they will use their own product and listen really carefully to customers. And even if LinkedIn really sprints and makes this happen, it's going to be really hard to shake the image that LinkedIn has had for years of being "too expensive and it doesn't work". So right now is where you say. woah AJ, tell us how you really feel. 29:08 Okay, next one's from Laurie Archer, who says, "This one may stump you. I've already reached out to LinkedIn support to have this answered, but they are unable to assist me. I work for a marketing agency, and I have a client who wants me to post ads promoting their products to their page and show up in the newsfeed of their followers. However, I need to use my own credit card for these ads, not theirs, and I don't want them to have access to my credit card. I have campaign manager access to their account. So how can I post ads to a client's page and use my own credit card to purchase them while keeping the number private? Any suggestions would be so helpful." Laurie, this one's not stumping for me at all. In fact, I'm really surprised that LinkedIn couldn't get you an answer on this one. Here's what you'll want to do. Have the client give you account manager access to the account because right now you just have campaign manager and then have them make you the billing admin then you place your credit card in there. Now, the reason why this works, there can be only one billing admin. And only that person can change the credit card and even see the last four digits of it that's on file. And of course, the client can still be account manager access, and account managers can actually change the billing manager. If heaven forbid you got hit by a bus or something, they could still make someone else the account manager. And what happens is, if the client changes to another billing admin, your credit card number would be immediately erased. So there's no concern there at all. The account will just shut off until someone puts a new credit card in. 30:36 Our next one. Stacy Taylor says, "Great, I have a question. I noticed that when building different audience segments, if the audience is small, the estimated costs are higher. Often I end up grouping segments together to keep costs lower, that I would actually prefer to separate out to target the messaging better. Do you have best practices or research on audience size considerations? Do you have best practices research on audience size considerations in relation to the cost and message targeting?" Yes, Stacy, this is totally the case. The smaller your audience size is, the higher you have to bid to be competitive. And I'm not sure what causes this. It's the same thing on Facebook. So it could be something like a smaller audience means that there are other bidders who are targeting larger audiences that you have to outbid for those members. Honestly, it could be artificial, where LinkedIn is just charging you a premium in the auction for being more specific. It could be a smaller audience produces fewer impressions anyway, so we have to bid competitively just to see traffic. And really, it could be all three or none of them. But I find that this can be overcome for the most part with just good efficiency of your ads. A tighter audience means that you can be more specific in your ad copy, which leads to higher click through rates, which lead to an increased relevancy score, allowing you to bid less and still get the same traffic. But sometimes you can't and you end up just having to balance paying, let's say 30 cents to $1 more per click as just the cost of getting data into your silent focus groups. Because that's what these micro campaigns are is just data for you to understand how this segment of the population reacts to what you've shown them. 32:18 And I know I'm absolutely going to butcher this name, but Kaj Robert Karjalainen asks, "What would work best LinkedIn lead gen forms are driving the prospect to a landing page?" And then second part of the question, "Which objective works best with video ads?" So the first one about LinkedIn lead gen forms, Kaj, I've got a great episode for you. Go check out Episode 17 that goes way into more depth about lead gen forms. But basically, I would say if your goal is quality of prospect, send them to your landing page. And if your goal is quantity of number of prospects at the lowest cost, go with the lead gen forms and Episode 17 will explain exactly why. But your secondary part of the question here, you'll want to check out the episode on objectives that's going to come out here in the next few weeks. But like I explained a little earlier, I choose website visits or lead gen so that I can bid cost per click on my video ads to start with. That reduces the risk until I can find out if the ads perform well enough that I can bid by cost per view, or cost per impression and save money there. 33:24 Mayur Katkar says, "Can we put maximum targeting options to increase the lead relevancy?" And I think what Mayur is asking is, can we keep stacking different targeting together to make our audiences more relevant? And yes, you can absolutely do this. And I'm a big fan of it. But like we mentioned here a couple questions ago, the more targeting options that you pile on, the higher your floor price goes. So the more you're going to end up paying. So I only recommend stacking what you would actually find helpful. For instance, if you just want a smaller audience size, I wouldn't put something like like company size or gender or something like that on top of it just to shrink it down, because anything you add is going to increase your floor bid. So only ad targeting that you would actually find helpful and be more core around who your prospect is. 34:15 Okay. Ivy Hou asks, "I'd like to know how to do a budget and conversion forecast for LinkedIn ads as a new channel." Now Ivy, this is absolutely deserving of a whole episode. And so I've added this to my list of content I want to cover. And we'll absolutely do this on forecasting. But check out Episode 27 on agile testing, if you haven't already. This is going to be extremely helpful for you in just seeing the strategy of how I approach something. But here's the general outline of that strategy. I shoot for a $5,000 a month budget if I'm in North America, if I'm targeting outside North America, I can budget less and then within the first $1,000 spent all know about what my conversion rate is. And my conversion rate and my cost per conversion is essentially going to tell me what can I expect from this platform? Is it a total fail? Is it a total win? Or something in between? And then check out Episode 15 on benchmarks. So you can take a look at your cost per click, your click through rates, and your conversion rates along the way to see if you're in line, ahead, or falling behind. And then get ready to pause or revert if you see performance slide. Every new test that you do, take it as that, it's a test and something that could be a bad test. So be willing to revert and say, Ooh, okay, my hypothesis was wrong. Let's go start something else. And you'll definitely want to set internal expectations with your boss, with the board, the CEO, whoever, that this is a pilot and your goal is performance and not just randomly spending an entire budget, whatever that is. I think it would be way better to come in under budget and know that yeah, looks like LinkedIn could be an efficient channel for us, rather than just saying, well, I had a $5,000 budget. So I spent it, but I didn't spend it well, because then you'll look at the performance of that spend after and conclude that LinkedIn is too expensive and doesn't work, which I've heard so many times. It's not even funny. 36:11 Alex Pethick says, "Hey @wilcoxaj, I'm a fan of your podcast. Thanks for all the advice you provide. I'm curious, have you noticed that LinkedIn has removed the ads tab from the company profile pages? Any idea how to see competitors ads now"? Thanks, Alex. Yeah, this one threw me for a loop too. In recent episodes, I've mentioned that I found where that was. You go to the company page, and then just scroll down until you see the ads filter above all the posts, and then you'll still get it. So it's still there, but it just moved. 36:42 Jeffrey Donnelly asks, "Why doesn't the platform allow users to identify their wants and needs and connect advertisers to those wants and needs?" And this is one that I really wish we could do. For the longest time we had search platforms like Google where people were showing their intent, what they wanted and what they were searching for. And then you had platforms like LinkedIn and Facebook, where you were showing someone your personal traits. But there wasn't anything that blended the two. When I heard that LinkedIn was up for sale, I was just hoping and praying that Google would buy them so that we would get the world's biggest search intent database, overlaid with the professional trait data that only LinkedIn has. But of course, Microsoft bought them. So I didn't quite get my wish here. I know, they've tried to do this a little bit with interest targeting at least at one point, I don't know if it still does, but it'll take into account someone's Bing search history. So anyone that they know of who's searching on Bing, they can get that intent data. But I'm imagining that's a very small segment of data that probably doesn't influence things all too much. And in Episode 30, we talked about what's coming on the roadmap, and that we're going to get products on pages, which is kind of like a review mechanism. And maybe we'll see, once we have something like that maybe there's a way we can signal interest or desire for a certain class of products. And then advertisers could, let's say, if we're trying to choose a new CRM, we could signal that interest and CRM advertisers would naturally show us more ads. 38:14 Caroline Wyly asks, "I've had good performing ads and some embarrassingly poor performers. With the poor performers, no matter how much budget tweaks, change in copy, audience, etc. Nothing worked. What made it even worse is that it was a lead gen campaign and the few leads that did come through we're not have the right seniority. Not much insight from LinkedIn either." And Caroline, I think this goes down to two different things. Usually, I can trace good ads back to a good offer. So check Episode 10 to learn more about offers. And I can usually trace bad performance back to bad offers. And we face the same challenge where if a client gives us a not very interesting offer, and we're trying to craft ad copy, and creative to try to make that look good, there's only so much lipstick that you can put on a pig trying to make it look pretty. So changing or adjusting the offer trying to get it to where it's providing a lot of potential value to the prospect where it's showing a lot of perceived value to the prospect. Usually those offers will be easy to write high performing ads for and they also help them convert better. But anytime leads come through that don't match my specific targeting. I think that's a completely different issue. So the first thing I would say is check to see, do you have audience expansion enabled on these campaigns? This is the worst offender, because that box is checked by default, you've got to really be vigilant to make sure you're unchecking that. And it allows LinkedIn to stick anyone they want into your existing audience. So that's most likely the case make sure you go and uncheck that. And likely you'll start getting seniority is coming through that actually match your targeting. But this could also be viral traffic. And what happens is anytime in your target audience that someone hits like, comment, or share, it then goes out to their network. And it's not abiding by the targeting that you chose. This usually happens in smaller quantities, it might be like, you got 20 leads, and then you get one that's viral. And then if you see a seniority that doesn't match what you're targeting, but you go, okay, it was only one of 20. It sounds like this is happening to a good percentage of them. So that might not be it. I would also check your targeting and make sure that you're not excluding, rather than including people of seniorities. I've seen that happen a couple times. And also realize that the way that seniority works on LinkedIn, people can have multiple seniorities. So it could be that you're targeting, let's say, VPS. And LinkedIn thinks that they are a VP at one role, but then they're an individual contributor at another that could happen to. You might want to check your definition of what LinkedIn considers senorities to be versus yours. Like for instance, I would look at a doctor or an attorney who runs their own office or practice and I would say, oh, they're probably owner, partner, C-level, some kind of mix of those. But then I look in LinkedIn and LinkedIn calls them directors. So be aware that maybe what you call a certain seniority might not be what LinkedIn calls them. 41:12 And Efrat Dekel asks, "What's the minimum list size I can use in practice in LinkedIn website retargeting ads?" Efrat, you need at least 300 people that LinkedIn has identified within the last 180 days. So that's the absolute minimum. Although I would say if you're advertising to any audience that only has 300 people in it, you might as well not run it, because that's not going to produce very many leads. Although, of course, I'm sure that targeting is going to be great. And the caveat here is that LinkedIn needs to actually identify these people. So let's say you have 600 visitors to your website, but 100 of those aren't LinkedIn members. So LinkedIn wouldn't be able to identify them, so they're not going to make it into your audience. And then let's say half of that traffic, is using an iOS device like iPhone or iPad, or Safari browser or Mozilla. And so they make it into the audience, but then their browser just throws the cookie out. And now they're no longer part of that audience. So you might find that even though you sent 600 people, LinkedIn still saying you're too small to actually advertise to these people, because you're under the 300 person limit. In practice, usually need to send six or 700 people to your website before this becomes large enough to use. 42:27 All right question by Annie Rose. She says, "Most of the times my ads I create in LinkedIn are incomplete due to strict violations. I would love to know what the most common mistakes and intermediate advertiser would commit in building a LinkedIn Ad, and what are the do's and don'ts?" Annie, this is truly deserving of its own episode, and I'm going to make that happen. We want to do something on policies, procedures, and what happens when you get disapproved. But here are a couple of nuggets to chew on in the meantime. Every ad at LinkedIn is human reviewed. Sometimes it's up front and you might see you're waiting four to 24 hours for your ads to be approved before they start running. But sometimes they go live immediately. And that review is done after the fact. And you would only see this happening if your ads were live. And then they spent a little bit of money and then got disapproved later. We've had ads rejected for things like being related to COVID. Dealing with initial coin offerings like crypto related things, advertising alcohol, using excessive punctuation, mentioning LinkedIn in the ad copy will get you disapproved. And also, we found this is not an explicit podcast. So I'll say any swears worse than the a word will get disapproved. Sometimes if you get something disapproved, you can get it by by just resubmitting because it can be a very subjective thing whether or not someone thinks that this infringes on a policy. The other thing you can do is you could try posting organically, and then just boost that organic post since most of the time boosted posts don't go through the same review process, at least from my experience. 44:02 Okay, last question here from Glenn Schmelzle, who's a good friend, he asks, "Do you compare the incumbents click through rate to the click through rate before saturation, or after when you're doing AB testing?" So this is a little bit complex. When you start running an ad, it's probably going to have a high click through rate at some point. And then over time, as people have seen it before, you'll see click through rate slide and start to perform worse. So he's asking when you're running an AB test, let's say you leave the winner from before and you test something new. And then you compare that A and B. Do you compare B's click through rate or cost per click with the click through rate when A very first started, or now after it's saturated a little bit? And this is a brilliant question. My answer is absolutely before because when an ad very first launches, you really get a feel for what that ad is capable of, how interesting it is. And saturated. can be affected by so many things like how active an audience is, or how long you've been running it. So I think the statistics you should care about are definitely before. However, I wouldn't suggest launching something new against something that's old. Because what happens is the thing that is new, LinkedIn looks at that as a risk, because it doesn't know how that new ads going to perform, but it does know the old one. So it's safer to keep running something that's old, not performing well, then testing something that's new and could potentially be a great performer, or it could be terrible. So what I suggest doing, if you have a winner from your AB test, go ahead and pause your whole A and your B and then recreate your A along with your new B. Then both ads and LinkedIn's eyes are brand new, and they're both going to get compared side by side properly. 45:52 And guys, I had so many more Q&A questions for you, but we're already going on too long. So I'm going to save these for our next Q&A episode that might be in, let's say 20 or 30 episodes, so keep sending in your questions, I'd love to feature you. Alright, here comes the episode resources for you. So stick around. 46:15 Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. 46:26 I mentioned several great resources throughout this episode. So check them out down below in the show notes. There was Datanyze and BuiltWith that are really good for finding out which companies use certain products. I also mentioned a whole bunch of episodes like Episode 10, Episode 17. If you're not already caught up, definitely go back and listen to those those are absolute gems. And if you're new to LinkedIn Ads, the best course that you can take is the one that I did with LinkedIn on LinkedIn Learning. It's called advertising on LinkedIn. You can't miss it. There's a chubby ginger dude pointing at you smiling, that's me. And all I can say is the price is right. I think it's $25 for the course, if you're not already a LinkedIn premium member and get it for free. And it's the same information that I would teach you, if you hired me for $500/hour to train your team one on one. So I highly recommend that one. Next, make sure you're subscribed to this show, look down, hit the subscribe button if it's not already hit. And do rate the podcast because I want anyone who sees this and is considering to give it a listen. And then please do review it. Every review helps and I totally want to shout you out. So whatever podcast player or service you use, leave a review for the show and I'd love to read it out. As always, email us at Podcast@B2Linked.com with any show ideas, suggestions, feedback, or topics we should cover. And with that being said, we'll see you back here next week. Cheering you on in your LinkedIn Ads initiatives.

#CounterAttackPodcast
Counter Attack - Episode 106 - Goals Never Done With Chris Dickson

#CounterAttackPodcast

Play Episode Listen Later Mar 30, 2020 17:15


In this quickfire phone call session, we check in with former Charlton, Gillingham and Ghana International Chris Dickson and we talk about the FA taking the decision to end all non league football and what does that mean for the teams that were chasing promotion, the teams that were going to be relegated and also if it also means that his 26 goals will still stand. We also reflect on the podcast with Andy Cole and more!Like, Share and Subscribe on Youtube, Soudcloud, Acast, iTunes and all other podcast platforms.HOSTS:DapsTwitter: @DapoCeoInstagram: @DapoCeoSpenceInstagram: @Spence2118Twitter: @Mike_Spence2118LaminInstagram: @LaminOjoTwitter: @LaminOjoGUEST:Chris DicksonTwitter: @MrDickoDotComInstagram: @MrDickoDotComFor all questions, topics you want to hear discussed or for anything else:Email: onthecounterattack@outlook.comTwitter: @OnTheCounterSayInstagram: @CounterAttackPod See acast.com/privacy for privacy and opt-out information.

Gambla Betting Podcast
Cheltenham Preview Part 2 - Novice Races

Gambla Betting Podcast

Play Episode Listen Later Mar 5, 2020 64:54


As the countdown the Cheltenham Festival continues Voice of Value joins forces with John Egan and Chris Dickson to preview the Novices races in an extended edition (1:04:51) of the Gambla Podcast. Races previewed include the Arkle, RSA, Triumph Hurdle, Albert Bartlett, Ballymore, Marsh Novice Chase, Mares' Novice and National Hunt Chase with the boys sharing their thoughts and advising on their early selections for each contest.

Gambla Betting Podcast
Cheltenham Preview Part 1 - Championship Races

Gambla Betting Podcast

Play Episode Listen Later Feb 19, 2020 58:10


Our resident racing expert Voice of Value is joined by John Egan and Chris Dickson to take an early look at the Chamipnship Races at this years Cheltenham Festival.

Gambla Betting Podcast
Gambla Racing Podcast - Friday's LIVE ITV Racing Tips

Gambla Betting Podcast

Play Episode Listen Later Dec 26, 2019 39:07


The Voice of Value is joined by Chris Dickson to take a look at another feast of Christmas racing, live on ITV on Friday 27th December. The Welsh Grand National is the highlight of the day with Chris offering up a 100/1 chance, whilst VOV proclaims his Bet of the Month in the 1.55 at Kempton. Don't miss it.

421 Archives
#75 Chris Dickson - 5 of Spades

421 Archives

Play Episode Listen Later Oct 15, 2019 88:49


Chris is an art forger, specializing in ageing books. He is also a member of the 52, a secret group of magicians.You can find Chris on Instagram @erdnase1902Please rate, review, and subscribe to the podcastYou can find me on Instagram @421Rob

spades chris dickson
#CounterAttackPodcast
Counter Attack - Episode 72 - Goals Never Done With Chris Dickson

#CounterAttackPodcast

Play Episode Listen Later Jun 27, 2019 51:05


This week we're joined by former Ghana International Striker Chris Dickson and we speak about his career, what keeps him going, how he was treated at Charlton, playing in the Champions League and starting the thought process of what life might be like after football. We also talk Man United's move for Wan Bissaka, the diffivulty of trying to get a move in England once you've played abroad and more. Like, Share and Subscribe on Youtube, Soudcloud, Acast, iTunes and all other podcast platforms.HOSTS:DapsTwitter: @DapoCeoInstagram: @DapoCeoSpenceInstagram: @Spence2118Twitter: @Mike_Spence2118LaminInstagram: @LaminOjoTwitter: @LaminOjoFor all questions, topics you want to hear discussed or for anything else:Email: onthecounterattack@outlook.comTwitter: @OnTheCounterSayInstagram: @CounterAttackPod See acast.com/privacy for privacy and opt-out information.

The Third Beer Podcast
The Third Beer Episode 21 Marius Van Der Nist

The Third Beer Podcast

Play Episode Listen Later Feb 15, 2019 46:02


Marius van der Nist is a motivational speaker, coach and author of ‘It’s all about you’. This Third Beer podcast guest is so relevant and his life story so epic - we’ve invited Marius back because we’ve got to hear more! Marius a former professional rugby union player, and former media man, is in the business of helping people, especially men who like him had gone through tonnes, but didn’t know how to get sorted out or get support. Today Marius is a force of nature. You won’t believe the hurdles he has jumped. Join myself and Chris Dickson, co-host and resident therapist, as we talk about men’s business and Marius shares the gold that has not only saved his life - but also turned him into an inspiring man today.

Awesome Humans
AH 5 Chris Dickson

Awesome Humans

Play Episode Listen Later Apr 11, 2018 34:44


Chris Dickson is a registered psychologist with more than 15 years experience. When he met me, A very attractive Entrepreneur with a lot of issues including ADD, ADHD, Hyperactivity, Social Issues, Mild Depression and a lot of other ailments that had be previously diagnosed, he knew his world had changed (Hopefully for the better). Chris was the first person to ever diagnose me with what is actually wrong with me. I am afraid of Boredom. Since we have been seeing each other on a regular basis Chris has taught me how to mediate, become one with myself and actually enjoy slowing down a little. I have a long way to go to become the person I want to be however this bloke has changed my life. In this podcast we speak about all things in his life, my life and now assisting this great man move forward and help other Entrepreneurs actually slow down and become better people. Hope You enjoy Chris Dickson a bloody Awesome Human!!

Awesome Humans
AH 5 Chris Dickson

Awesome Humans

Play Episode Listen Later Mar 27, 2018 34:44


Chris Dickson is a registered psychologist with more than 15 years experience. When he met me, A very attractive Entrepreneur with a lot of issues including ADD, ADHD, Hyperactivity, Social Issues, Mild Depression and a lot of other ailments that had be previously diagnosed, he knew his world had changed (Hopefully for the better). Chris was the first person to ever diagnose me with what is actually wrong with me. I am afraid of Boredom. Since we have been seeing each other on a regular basis Chris has taught me how to mediate, become one with myself and actually enjoy slowing down a little. I have a long way to go to become the person I want to be however this bloke has changed my life. In this podcast we speak about all things in his life, my life and now assisting this great man move forward and help other Entrepreneurs actually slow down and become better people. Hope You enjoy Chris Dickson a bloody Awesome Human!!

Room Escape Divas - Inverse Genius
29 - Escape Rooms in the UK - Interview with Chris Dickson and Ken Ferguson

Room Escape Divas - Inverse Genius

Play Episode Listen Later Jan 31, 2017


It's Season 2 of the Room Escape Divas, and in our first official podcast for 2017, we have a great interview with Ken Ferguson of The Logic Escapes Me and Chris Dickson of Ex Exit Games.  

escape rooms chris dickson ken ferguson
Room Escape Divas - Inverse Genius
In Between Newb and Enthusiast

Room Escape Divas - Inverse Genius

Play Episode Listen Later Oct 6, 2016


In episode twenty two, we decide not to go to the experts! Lizette Tanner considers herself not an enthusiast, but also not a newbie. She also happens to be Errol's sister and the teasing is rampant.Listen to her views as she describes stories about watching enthusiasts, how newbies feel about escape rooms, and ghosting.The parody song was suggested by Chris Dickson of Ex Exit Games. He and Errol co-wrote the lyrics for "Close Every Door To Me". 

KennyArdouin.com Podcasts
Wireless Watchdog Episode #7: 17 Sep 2015

KennyArdouin.com Podcasts

Play Episode Listen Later Sep 17, 2015


Men’s Warrant of Fitness & Working in the Family Courts Synopsis: Kenny talks with Dr Rob Williams, founder of Menz Medical about men’s attitude towards health, and then later in the programme Kenny talks to Chris Dickson about working as a court registry officer in the family courts here in Christchurch. Guests: Rob Williams, Chris Dickson

WSOU: Leadership with Darrell W. Gunter
Chris Dickson Co-Founder President Rent Party Pantry

WSOU: Leadership with Darrell W. Gunter

Play Episode Listen Later Dec 13, 2014 29:16


Chris Dickson Co-Founder and President Rent Party talks about the great developments at the Rent Party Pantry.

WSOU: Leadership with Darrell W. Gunter
Chris Dickson President Rent Party

WSOU: Leadership with Darrell W. Gunter

Play Episode Listen Later Jul 21, 2012 29:19


chris dickson rent party
Porchlight Family Media
The CSS Online 51

Porchlight Family Media

Play Episode Listen Later Nov 8, 2008 60:00


Today we feature lots of new talent. Tonya Ware, Chris Dickson, Shelley Harris and much more.