Podcasts about surfer seo

Send us a textWant more AI tips & tricks for marketers & business owners? https://www.authorityhacker.com/subsc...Think AI is just for simple tasks? Imagine going from zero to $1,000 per day by creating AI agents that deliver high-value services like expert-level email newsletters, content marketing, or even SEO, with clients paying $5-10k/month. But how do you actually build these agents without being a tech wizard?In this episode, we break down exactly how to build MCP-enabled AI agents. This new method gives AI superpowers, allowing it to browse the web, scrape social media, and perform complex tasks just like a professional would, enabling you to offer incredibly valuable services or automate them in your own business.We reveal step-by-step techniques rarely shown elsewhere, including:

Are you keeping up with the AI revolution, or are you getting left behind?AI is not here to replace us—it's here to enhance us! And if you're an entrepreneur or aspiring entrepreneur in 2025, leveraging AI is no longer optional—it's a game-changer.In this episode of The Happy Hustle Podcast, I'm pulling back the curtain on some of the most effective AI strategies we discussed at the Montana Mastermind Epic Skiing Adventure. So, let's break it down. Here are eight tactical ways to leverage AI right now to increase efficiency, boost productivity, and ultimately make more money while creating time, financial, and creative freedom.Create Content Faster Than EverContent is king, and AI is the ultimate power-up!With tools like ChatGPT, Jasper, Opus Clip, Canva AI, and Claude, you can:Write emails, blogs, and social media posts in your own voice.Repurpose long-form content into bite-sized social clips effortlessly.Use AI-powered Canva to create stunning visuals without design skills.Automate Lead Generation & QualificationAI can help you build a lead pipeline on autopilot!With tools like Clay.com, Instantly.ai, and Surfer SEO, you can:Scrape leads and enrich data automatically.Personalize outreach with AI-driven messaging.Optimize inbound traffic with AI-powered SEO tools.AI-Powered Podcast & Video ScriptingEver wish you had a content-writing assistant? AI's got your back!With Castmagic, ChatGPT, and Opus Clip, you can:Auto-generate scripts, outlines, and engaging questions.Pull out timestamps, quotes, and key takeaways.Repurpose one podcast episode into multiple short-form videos.Hyper-Personalized Marketing at ScaleGeneric marketing is dead—AI makes it personal.With Persado, ConvertKit AI, and ManyChat, you can:Create AI-driven email sequences tailored to individual behaviors.A/B test emotional triggers, tones, and CTAs for max engagement.Automate the perfect send time for higher open rates.AI-Assisted Sales Calls for Higher ConversionsWhat if you had a personal sales coach in your ear? AI makes it happen!With Attention.ai, Fireflies.ai, and Lavender, you can:Get live objection-handling prompts during sales calls.Have AI summarize calls and pull action items automatically.Optimize sales emails with AI-driven copy suggestions.Launch Digital Products on AutopilotTurn your knowledge into income—fast!With Koala.sh, Notion AI, and Gemini AI, you can:Generate eBooks, courses, and templates in a fraction of the time.Structure content with AI-driven organization and research tools.Build passive income streams while you sleep.24/7 AI-Powered Customer Service & ChatbotsNever let a customer slip through the cracks again!With Intercom AI, ManyChat, and Chatbase.co, you can:Set up AI chatbots to handle FAQs, bookings, and support.Automate DM responses on Instagram, Facebook, and WhatsApp.Solve 80% of customer issues without lifting a finger.AI-Driven Market Research & Smart Decision MakingData-driven decisions = business success!With ChatGPT Advanced Data, Perplexity AI, and TrendSpider, you can:Analyze market trends and customer behaviors instantly.Pull competitive insights and industry reports in real time.Make informed strategic decisions backed by AI-powered analytics.Let's face it—if you're not using AI, you're already behind. It's like refusing to use a calculator back in grade school—why make things harder than they need to be?AI isn't replacing entrepreneurs—it's enhancing them. It's here to help you work smarter, not harder, so you can focus on what really matters: building your brand, making an impact, and living life on your terms.And if you want to dive deeper into these strategies and get exclusive behind-the-scenes insights, make sure to check out the full episode.Connect with Cary!https://www.instagram.com/caryjack/https://www.facebook.com/SirCaryJackhttps://www.linkedin.com/in/cary-jack-kendzior/https://twitter.com/thehappyhustlehttps://www.youtube.com/channel/UCFDNsD59tLxv2JfEuSsNMOQ/featured Get a free copy of his new book, The Happy Hustle, 10 Alignments to Avoid Burnout & Achieve Blissful Balance https://www.thehappyhustle.com/bookSign up for The Journey: 10 Days To Become a Happy Hustler Online Coursehttps://thehappyhustle.com/thejourney/Apply to the Montana Mastermind Epic Camping Adventurehttps://thehappyhustle.com/mastermind/“It's time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!”Episode Sponsor: Magnesium Breakthrough from BiOptimizers (https://bioptimizers.com/happy)If you've been on a restricted diet lately or maybe even taken some meds to shed those pounds for the summer, I gotta warn ya—be careful! You might have unknowingly created a nutrient deficiency that could not only mess with your health but also jeopardize those weight loss goals.Did you know that over 75% of Americans are already deficient in magnesium? Yeah, it's wild! Magnesium is this powerhouse mineral that's involved in over 600 biological reactions in your body. It helps with everything from sleep to stress management to hormone balance—all key players in keeping your weight on track.And if you're still on those meds, you might be dealing with some side effects like sleepless nights, digestive issues, or irritability, which can totally throw off your commitment to your goals. Whether you're taking meds or not, setting up healthy habits is crucial to maintaining your weight over time. One of the best things you can do? Make sure you're getting all the magnesium your body needs.Don't let a magnesium deficiency derail your progress! Give Magnesium Breakthrough by BIOptimizers a shot. Unlike other supplements, this one's got all 7 forms of magnesium that your body can actually absorb, so you get the full spectrum of benefits.This approach will help you crush your goals and maintain a healthy weight while keeping your overall health in check. For an exclusive offer, head to bioptimizers.com/happy and use the promo code 'happy10' at checkout to save 10%. And if you subscribe, you'll snag amazing discounts, free gifts, and a guaranteed monthly supply.

How to Attract More Clients with SEO | Awakened Titans Podcast with Brandon Leibowitz & Lily PatrascuWelcome to the Awakened Titans Podcast with Lily Patrascu, where we dive deep into mind-blowing conversations with influential business titans. In this episode, we talk about how to attract more clients using SEO with none other than Brandon Leibowitz, the mastermind behind SEO Optimizers.Meet Brandon LeibowitzBrandon Leibowitz has been running his digital marketing company, SEO Optimizers, since 2007. His company specializes in helping small and medium-sized businesses boost their online traffic, leading to more clients, sales, and leads.Key Takeaways from the Podcast:The Secret to SEO SuccessPerseverance and Patience: Brandon emphasizes the importance of staying persistent. SEO takes time, and challenges should be seen as opportunities to learn and grow.How to Attract Clients with SEOContent is King: Google loves text, so make sure your website is rich with content.Backlinks Build Trust: Get other websites to link to yours. The more trustworthy the sites linking to you, the more Google trusts your site.Step-by-Step SEO Tips for EntrepreneursKeyword Research: Use tools like Google Keyword Planner to find the right keywords.Content Optimization: Add more text to every page, sprinkle in keywords naturally.Backlinks Strategy: Build relevant backlinks from authoritative sites.Internal Linking: Link your pages together strategically to help Google understand your site's structure.Update Regularly: Fresh content signals to Google that your site is active and relevant.Real-Life SEO Example:Brandon shares a case study of a car leasing company with a 20-year-old domain. Despite having many backlinks, they weren't getting traffic due to their website's structure. After optimizing the website for SEO, they saw a dramatic increase in rankings within a month.Tools & Resources Mentioned:Google Keyword Planner: A free tool for keyword research.Surfer SEO: A tool to analyze keyword usage compared to competitors.TubeBuddy & VidIQ: Tools for optimizing YouTube videos.Frequently Asked SEO Questions:How many times should you use a keyword in your content?Analyze your competition. Tools like Surfer SEO can help determine the optimal keyword density.Can AI tools help with SEO?AI tools can assist with ideas and outlines, but they shouldn't replace human creativity and accuracy.Common SEO Mistakes to Avoid:Buying Low-Quality Backlinks: This can hurt your rankings.Ignoring Mobile Optimization: Ensure your website is mobile-friendly as mobile searches dominate.Final Thoughts:SEO is a long-term strategy that requires patience, perseverance, and continuous learning. Diversify your traffic sources to ensure sustainability and success. Don't miss out on the wisdom shared in this episode; it's time to start implementing these strategies for exponential business growth.#SEOOptimizers #BrandonLeibowitz #SEO #DigitalMarketing #Backlinks #ContentStrategy #AwakenedTitansPodcast #PodcastSupport the show

In this episode, I (Crystal Waddell) reveal the must-have tools that fuel my entrepreneurial journey and business success. Add these to your Black Friday 2024 deals list!This episode contains affiliate links, which means I could receive payment if you make a purchase after clicking on one of the links. Not all links are affiliate links and these are all products I use and fully recommend! From client management tools like HoneyBook to SEO powerhouses such as Surfer SEO and Dragon Metrics, I walk you through the essential software that streamlines my workflow and fuels my business growth. With insights on AI, website platforms, social media scheduling, and more, this episode is packed with practical tips and exclusive Black Friday deals to elevate your entrepreneurial journey. Don't miss my candid recommendations and reflections as I preps for a fresh focus in 2025!Also - can't believe I left Buzzsprout out of my tech stack but they are great for podcast hosting!Key Takeaways:Streamline Business Management: Tools like HoneyBook ensure your client communications and contracts stay organized and professional.Boost SEO Performance: Leverage SurferSEO and Dragon Metrics (Use code WADDELL for 5% off!) for advanced content optimization.Enhance Creativity with AI: ChatGPT supports brainstorming and content creation for efficiency and inspiration.Build Impactful Websites: Platforms like Shopify and Wix cater to eCommerce and customized designs for any business need.Optimize Communication & Podcasting: Tools like Google Meet and Squadcast.fm ensure smooth virtual collaboration and high-quality recordings.Simplify Editing & Marketing: Descript, Metricool, TubeBuddy, and Tailwind streamline content creation, scheduling, and audience engagement.Automate Email Marketing: Klaviyo helps segment your audience and create tailored campaigns with robust analytics.Memorable Quotes:"The right tools aren't just a convenience—they're the backbone of a successful business.""Automation and efficiency give you the time and space to focus on what truly matters—growth and creativity."Listener Action Items:Explore the tools mentioned in this episode and consider which ones fit your business needs.Take advantage of exclusive offers, like SurferSEO's Black Friday deal or Tailwind's Ghostwriter credits, to save while leveling up your strategy.Share this episode with a fellow entrepreneurSend me a text!Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest!

Meer impact met minder werk? Alles wat je nodig hebt, zijn de juiste tools.  In onze nieuwste podcastaflevering duiken we in de wereld van AI en automation. Onze gast Koen Duindam legt uit hoe jij dit in kunt zetten om je SEO en marketing op te schalen.  Ontdek hoe tools zoals ChatGPT, Claude en Surfer SEO je helpen om slimmer te werken. En hoe je automation tools zoals Make kunt inzetten om je dagelijkse taken eenvoudiger maken.  Of je nu tijd wilt besparen, je bereik wilt vergroten of gewoon meer impact wilt maken zonder overuren te draaien – laat je inspireren door deze nieuwe podcastaflevering.

Top 3 actions a marketer should take next for optimal SEO and AIO: 1. Prioritise User Experience (UX) and Core Web Vitals Why: Google increasingly values user experience in rankings, focusing on Core Web Vitals like loading speed, interactivity, and visual stability. Next Steps: Improve site speed, optimise images, ensure responsive design for mobile, and create clean, easy-to-read layouts that enhance the user journey. 2. Leverage AI Tools for Keyword Research and Content Creation Why: AI-driven tools can significantly enhance SEO by identifying search trends, clustering keywords, and generating optimised, relevant content. Next Steps: Use tools like Surfer SEO, Clearscope, and Frase for AI-powered keyword research and content gap analysis. Focus on producing high-quality, optimised content that satisfies both user queries and AI-driven algorithms. 3. Optimise for Voice Search and Emerging AI-Driven Platforms Why: With voice search growing and AI-first search engines like Perplexity rising, optimising for conversational queries and AI-generated results is crucial. Next Steps: Target long-tail keywords and question-based content for voice search, implement schema markup to enhance AI understanding, and start monitoring AI-first search platforms to refine your SEO approach. These steps combine traditional SEO techniques with emerging AI opportunities, ensuring your content remains visible and competitive across evolving search platforms. More webinars like this at Cambridge Marketing College http://marketingcollege.com/events More content like this at Neil Wilkins Online https://neilwilkins.online/category/metaverse-marketing/

Send us a Text Message.Ever wondered how the latest AI breakthroughs are shaking up the marketing landscape? Get ready for a riveting discussion on the release of ChatGPT 4.0 and its massive implications for your business strategy in 2024. From my own experiences with AI's uncanny knack for churning out content that sidesteps conventional search engines, to its game-changing role in ensuring compliance in the electronics industry, we'll unravel the ways AI is driving growth and spurring innovation for marketers and small businesses alike. Strap in for a deep-dive into the AI-powered tools redefining content creation and SEO. Discover how Clarity Scribe AI is using the PASTOR method to craft compelling copy that boosts productivity by leaps and bounds, and how SEO giants like Surfer SEO and Clearscope are leveraging AI to dominate search rankings. But it's not all smooth sailing. We'll tackle the thorny issues that come with AI-generated content, like maintaining authenticity and navigating the tricky waters of potential regulations and copyright complications.Wrapping things up, we're not just talking about the potential of AI—we're living it. I'll share some personal tales of AI in action, from podcasting with the help of Opus Opus Clip to delving into AI's ability to parse complex sports footage. And with sage advice from Cliff Ravenscraft on the endless possibilities AI brings to the table, we're inviting you to join the conversation. Share your AI ventures and let's together ride the wave of this transformative tech that's redefining what's possible in marketing and beyond.

SEO and Black History Month! And Tik Tok IS a search engine!

In this episode, John McCoy and I discuss creating content and building your own brand.John McCoy is a freelance blogger and owner of JustEnoughSEO.com. John was on Ep. 75 - How to Reinvent Yourself as Freelancer."Time is the most precious asset that I have. And I decided that my time needed to go into building my own brand, not their brand. Numero uno comes first."Surfer SEO app (and most SEO tools) prod you to game the search engines by keyword stuffing and doing things that make it machine readable but not user friendly.As John says in his pinned tweet:"You are creating content for human beings and optimizing it for machines. Don't forget who you are writing to."We share our takes on ChatGPT one year later: You can easily tell that something is written in ChatGPT or other AI tools. It either talks around the topic, or it is overly effusive and the emotion is contrived and not believable.Tip: If you can write well, you can outdo AI. There is an ever-increasing market (at least for now) for human written content. Many blogs are selling the fact that their content is written by humans rather than machines."If you are worried about AI taking your job, maybe you should spend your time getting better at what you do."And many more tips on SEO and optimizing your content.Episode website and show notes: https://thrivingthefuture.com/build-your-own-brandIf you like this unique topic, shoot us a tip on Venmo @ThrivingtheFuture or CashApp $ThrivingtheFuture. Or join the Thriving Patreon at Patreon.com/ThrivingtheFuture.Sponsors:Grow Nut Trees - Chestnuts, elderberry, elderberry cuttings, comfrey crowns, adapted to the Midwest. https://GrowNutTrees.com.Check out How to Pick Your Homestead Property series on Thriving News - Thriving Community News, without the Noise at ThrivingNews.com

We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. California man receives dozens of Amazon packages he never ordered https://www.upi.com/Odd_News/2024/02/15/mysterious-Amazon-packages-Woodside-California/6441708019084/ The Amazing Ways Walmart Is Using Generative AI https://www.forbes.com/sites/bernardmarr/2024/02/15/the-amazing-ways-walmart-is-using-generative-ai/ Sponsored Brands video introduces vertical video creatives on the advertising console and Amazon Ads API https://advertising.amazon.com/en-us/resources/whats-new/sponsored-brands-video-introduces-vertical-video-creatives/ The final leg of our journey takes us to the launch pad of Helium 10's latest tool, akin to Surfer SEO, but built for conquering the Amazon listing optimization battlefield. Bradley shares his journey from four months in the trenches, crafting over 150 listings to decode the Amazon algorithm for ranking. And for those hungry for knowledge, we spotlight an array of events and webinars, including a keyword research masterclass with Jason from Vitacup. Tune in for these insights and more, as we provide serious strategies for serious sellers looking to make their mark. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:21 - Amazon Brushing 03:26 - New Brand Metrics 04:30 - Walmart AI 06:40 - Amazon Vertical Video 07:40 - FBM Returns 08:30 - FBA Inbound Placement Service 17:39 - 3D Models 18:55 - Upcoming Online and In-Person Events 23:00 - Helium 10 Seller Connect Forum 23:23 - New Feature Alerts ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Amazon's new FBA inbound placement service fees are going live in a couple of weeks. Walmart's integrating generative AI Vertical video PPC ads are now live. Helium 10 releases its most requested tool of 2023 for sellers. These and many more stories on today's weekly buzz. How cool is that? Pretty cool, I think. Hello, everybody, and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 weekly buzz, where we give you a rundown of all the goings on and news articles in the e-commerce world and we let you know what new Helium 10 features there are and we give you training tips of the week that will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. Got a few articles today, but a little later on I'm going to give you guys a complete breakdown of that new FBA inbound inventory fee service that is coming out soon. Some sellers are saying they might have to pay double what they used to. Is that really true? I'm going to break down some things inside of Project X to show you what the fees are going to be, and make sure to stay to the end, because we also have exciting, exciting new tool announcement that's in beta for Helium 10 members.   Bradley Sutton: All right, let's go ahead and hop into the news. The first article today is from upi.com and it's entitled California man Receives Dozens of Amazon Packages he Never Ordered. Does that sound familiar to you? This sounds like things that were happening years ago that maybe some of us thought you know went away. But basically, this guy in California yesterday he says he received dozens of mysterious Amazon packages at his home over the course of six months. Now, first he just started with a couple of envelopes, he said, but then a lot more products were coming. All right, the name on the label wasn't his name, it was somebody else's name, and he at first thought that, you know, just maybe there was a mistake that happened. But more and more packages sooner arriving, everything from, says, solar panel cables, video game consoles, digital picture frames, portable spas. And then he said he eventually just stopped opening them and just simply sent them back. All right, somehow his card actually started getting charged.   Bradley Sutton: Now, that's separate than what I'm talking about or what this guy I think is talking about here, but basically this is the Black Hat method of brushing. Even this article talks about brushing. Like I said, this is like circa 2020, when this thing happened. And then this article says hey, brushing involves Amazon sellers sending packages to random addresses so they can artificially inflate their number of positive reviews. So the way that brushing works is kind of like these sellers they get somebody's real address and then they just use all these different Amazon accounts and send products to that address and then that allows them to do like a verified review. For me I wouldn't be sending it back. You know me as an Amazon seller. I'm gonna think like an Amazon seller. If one of those companies is gets my address and they're gonna use me for brushing, give me all those products, I'm gonna put it right back on Amazon and make some money off of it. But that's interesting. I wonder if this is just an isolated case or is brushing making a comeback. Hopefully Amazon cracks down on that, because you know shouldn't be doing any of these shady shady behaviors, in my opinion.   Bradley Sutton: Next article is from Amazon Seller Central, and it was a news article that came out and says increase sales with new metrics available on the build your brand page, all right. So this is something that a lot of us might not even know is in Seller Central. All right, you have to like if you're using a sub account, you actually can't see it off the bat. You have to go and to the admin account and give yourself the rights to this. But basically, this what Amazon announces hey, there's gonna be four new key metrics that allow you to measure your brand's performance branded search ratio, star rating, brand conversion rate and repeat customer ratio. All right, so there's gonna be actionable things that you can do. Go to the build your brand section of Seller Central, scroll down and then if, for the brands that you have brand registry, you are going to be able to see, for the different countries, these new metrics. Again, branded search ratio here's one about the star rating. It's gonna give you a whole bunch of insights on things that it wants you to do how to increase your conversion rate, et cetera.   Bradley Sutton: Next article is going to Forbes now and this one is entitled the amazing ways Walmart is using generative AI. Now, a lot of this didn't have to do with Walmart sellers, but if you scroll down in this article, there's an interesting tidbit here where it says here under the section, where it says under the section improving the shopping experience, it says there's also a new text to shop feature that lets customers ask for what they want by texting Walmart. All right, so there's a simple text chat powered by AI technology. Customers can search for items, add or remove products from their cart, reorder products and schedule delivery or pickup. Like, Walmart seems to be beating Amazon on this one at least, but if this is only in beta, well, you can't really say that it's beating Amazon if it's not widespread. But that's interesting, like, will that increase sales for third party sellers using the Walmart app If people can just start texting and ask questions? Will Amazon roll out their version of this, which has also been rumored?   Bradley Sutton: Another thing that Walmart says they're launching is they're introducing a new online AI shopping assistant designed to help shoppers find the best product for their needs. So this AI is going to recommend relevant and related products based on, like, you're throwing a certain party or you have a certain age kid who has a need and you just, instead of like searching for keywords, you kind of like explain the situation and they'll give suggestions. Now, you know, part of me the skeptic is like I can't imagine how this is going to work because, like you know, like what I'm going to say hey, I've got a 19 year old kid who got his first new car, what products would he like, you know? Like, is it really going to know exactly what? But then again, guys think about it. How many times is this happening? You, where I don't know, you type in a search, or sometimes even you just are having a conversation with somebody. You go back to your phone and you're getting hit with ads, like about that very thing that you were just asking. You know it's got to be AI doing that. I don't know. But so, who knows, maybe AI is a lot more advanced than I give it credit for.   Bradley Sutton: Next article is from Amazon Advertising and it's entitled Sponsored Brand Video introduces vertical video creatives on the advertising console and Amazon API. So now when you're creating sponsored brand video ads, you are going to have an option to choose from creative assets. It says upload video, horizontal or vertical, alright. So a lot of people have had access to this for a few months now, I guess in beta, but now this is the official announcement. It looks like it's rolling out to everybody else. I've heard a lot of good feedback on how the vertical video looks, especially obviously in mobile browsers, which is what, or the mobile app, which is what it's designed for. So take a look at your advertising console. Do you have that available? It says it should be available united across North America, south America, Europe, middle East and Asia Pacific for sellers for that Next article, going back to Seller Central again, and it's entitled instant replacements are available for seller fulfilled returns.   Bradley Sutton: Starting on this week, buyers will be able to request instant replacement for items sent using the prepaid return label program. You see me shaking my head. Those of you watching on YouTube. They were on this Seller Central article, 468 down votes and only 55 up votes. Up votes. So this is something that if you're doing fbm, you know, like myself, it's like might be a little scared. What now? Just a customer can just instantly get a replacement and I have to ship it to them and they have like 30 days to return it. They might not return. I got to start keeping track of if they return it, if they return the right product. But we know, you know that Amazon is very customer centric and so I guess you know this really shouldn't surprise us all. Right now.   Bradley Sutton: Let's do a deep dive, guys, into the 2024 FBA inbound placement service fee. That's. This is just one of the couple things that amazon, or a lot of amazon sellers are very scared about this new in inbound placement service fee, and then the low inventory fee. That's going to come a little bit later, guys. This is coming now, march first. All right, so you look up, if you, if you want to get some detail on this, just go into your Seller Central and type in FBA inbound placement service and you you'll get this article. But let's do a deep dive into some of these things that that it says. Now, basically, what's going to happen is that you are going to start getting charged if you are only sending to one location, for example. All right, you're going to get a per unit charge based on the size of your product and based on where it's going uh, west coast, middle or, or uh, Midwest, I don't know, central area or east coast. Now, this is going to be interesting because, according to this article, this service fee is going to hit you 45 days after your shipment is received. So you've got a little leeway in there. So the first charges are not actually going to happen until mid-April, but it's going to be in effect starting in March.   Bradley Sutton: Now, the only way to completely skip this fee is if you accept Amazon's suggestion to ship to four different locations. I mean, that's only if Amazon tells you to ship to four different locations. You know, for me in the past a lot of times it's sometimes two locations, sometimes three, sometimes it tells me to only ship to one. So like I'm wondering how that's going to be. Is Amazon going to like force me to send it to one and I still have to pay, no matter what? But if you send to four or more locations, amazon is going to waive this fee. If you ship to two or three locations only, you are going to get a surcharge per unit that you were sending to Amazon and if you only send to one location, it is going to actually be the highest fee.   Bradley Sutton: Now, how does this affect sellers? Well, everybody has different preferences. I'm here in Southern California. What do I want to do? I want to send to one location and I want it to be in Southern California. It's going to get there super fast, right, and the shipping is very like sometimes half what it is if I ship it, like all the way to an FBA DC in New York or Florida or something like that. But now I've got to start thinking what do I choose? Do I choose to send it to multiple locations? Is it going to be expensive? Am I going to get a surcharge? Or should I just send it to one location and I save on the shipping fee because it's so close, but I just pay this extra fee?   Bradley Sutton: Let's start breaking down what some of these fees are. I'm not going to go into detail on this table here. You guys looking at YouTube, you can take a look at the screen here or just go into your Seller Central. But, for example, like if you have a small size box size 15 by 12, by 0.75, less than one pound you're trying to send everything to one location, you are going to get a 21 cent to 30 cent charge per unit. If you're sending to two or more that same package, you're going to get 12 cents to 21 cents per unit and, like I said, if you send to four locations or more, it is no fee. All right, so let's go ahead.   Bradley Sutton: What I did was I actually went to my. This is what I suggest you guys do to go into your Seller Central and go into your shipments and look at your old shipments to see what's going on. For example, here is one of my shipments that I did late last year. This was for, I believe, the large coffin shelf, so this is an oversized box, and they had me send I only sent 20 units, for whatever reason I think it was right before I ran out and it had me sent to two locations. All right, so two locations, and one of these was in Washington. Okay, so, as you can see right here, for these 10 units, because this is a huge oversized box, I got charged $25. All right, so about $2.50 per unit, all right, the other 10, it had me send all the way to Delaware, all the way across the country, and it actually cost me $35 for those same amount, 10 units. All right, so you can see how much more it was by sending it to the opposite coast, and the one in Washington wasn't even that's not even close to me. Like I said, I'm in Southern California, so if I were to send it to California, it would have been cheaper, right, it might have been like what less than $20, right Now, what you do to calculate this out?   Bradley Sutton: You go type into your search in Seller Central revenue calculator. All right, type in revenue calculator. We're going to have this in Helium 10 eventually too, but for now, go ahead and use a Seller Central. It's a little bit more difficult to use but it has the details you need for this new fees. Go into Seller Central, find your product this one that I just did and put how many units you're going to you're going to send. So I'm going to say, hey, I'm going to go ahead and inbound 20 units of this product.   Bradley Sutton: And now if I were to ship it to one location only let's say it has me ship everything to Spokane, Washington I'm going to pay $2.70 per unit to ship this to Amazon. That's do you remember what it was? In Washington, it was $2.50. That's more than double just for shipping to one location. Now, in this shipment I shipped it to two locations, you remember. So if I ship it to two locations, I just hit this partial shipment splits and it brings down the price to $1.57. But still, that's now $31 more I'm paying for shipping. Do you remember total? On those two shipments I only paid $55. Well, now that $55 shipment just became $80 a shipment, all right, and that's only 20 units, that means I'm paying $4 just to get it from my warehouse to Amazon. So you can see that there's a decision you have to make. Like what if I could send everything to San Bernardino? Right, if I send everything to San Bernardino and I pay $2.70, but I save a whole bunch of money on my shipping, the shipping price would have to be $2.70 cheaper than what it would cost to send to multiple locations into the East Coast in order for it to be worth it. But again, it's not just the price. Now you got to think well, if I send it to Delaware, it might take like six days to get there, another few days to check in. If I send it to California, it'll get there the next day, maybe just a couple days to check in. So there's all these things you are going to have to start kind of like calculating out.   Bradley Sutton: Let me show you another example. Another shipment I did this was actually from this year was the smaller coffin shelves and I sent like 80 units total. All right. Now take a look. I sent one shipment to California. 30 units cost $25. All right. So like what? 80 cents per unit? At the same time, it had me send some more to a different warehouse in California. It was only 10 units for $8.57. So 85 cents. And then, lastly, it still was in the West, but it had me send another 40 units to Henderson, Nevada, and it cost me 37 bucks, so a little over 90 cents. All right, so the average for this 80 units I was paying. What about? I paid about 80 cents per unit to ship and I didn't pay any fees. Right, if I do the same exact shipment after March 1st? Conversely, here is one more shipment I did separately and I sent 100 units all together and it went to Southern California and it only cost me $70. All right, so that's 70 cents, about 15 cents cheaper per unit than those other ones I sent all over the place. All right, so again, these were two separate shipments, very similar in scope. One had me send to three, one had me send to one.   Bradley Sutton: What's going to happen if I have this same scenario in a couple of weeks, starting in March? Let's go back to that revenue calculator. I go ahead and put the coffin shelf in here and I say, hey, 100 units, the same exact shipment to California, to the West, 68 cents per unit. Do you remember what it cost me Originally? 70 cents. This is doubling the cost of what I have to send, or how much it cost me to send it in the old days, literally doubling my cost. Now, what about that other one where it had me send to three different locations? All right, it's still not four. It didn't have me send it to four, so I have to hit the partial shipment splits. I select three locations and now I see that it's going to cost 33 cents extra. It's not double, but now my price goes from 80 cents to $1.20, which is almost the same as the 70 cents plus 70 cents that I pay if I send it to one.   Bradley Sutton: Is your mind kind of like spinning in circles with all these things you guys have to calculate? Now? I'm sure there's gonna be hopefully easier ways that Helium 10 can help you decide which one is going to be better to use. But again, you can't just blindly do your shipments anymore. You have got to really think about what's going on. All right, let me know in the comments below what are you seeing. Go ahead and put in some of your old shipments in there and let me know what you're seeing in your account. All right, last article of the day. It's actually just a post from LinkedIn.   Bradley Sutton: I wanted to give a shout out to Jason from Vitacup and he talked about the release of Amazon's 3D photos. This was something that we talked about like about four or five months ago, when they announced that Amazon Accelerate, and now he is reporting that he's seeing it out there in the wild. Now we actually saw this a couple of days ago because when I was setting up that brand rights that I talked about earlier how I had to give rights to do that to my sub-accounts this was one of those new ones that you have to give rights to.   Bradley Sutton: So if you guys are giving rights to see the brand, go ahead and click this 3D models thing. You have to have the seller app and then it's gonna allow you to take pictures from all sides using your mobile phone and then it's going to allow you to be enrolled in this 3D beta that Amazon has going right now. So take a look to see if you guys have access to that. Now, the reason why I wanted to give Jason a shout out here was he's actually gonna be a special guest next week in a keyword research webinar. He's an eight-figure seller and he's gonna give us his best keyword research strategy. So that's just one of the many online and offline events coming up for myself and the evangelist here at Helium 10 over the next few weeks. Shivali now is going to let you guys know of all the other events that's going on.   Shivali Patel: Hi there. We have tons of online and in-person events over the next couple of months, so let's just quickly run through them so you're in the know and can potentially even plan ahead. First up, we have the virtual Billion Dollar Seller Summit from February 20th to the 22nd. Bradley is a speaker and if you plan to attend his session, you can take $150 off the price by using the coupon code BDSS2024. Again, that's just BDSS2024. At h10.me/bdss, you can also sit down with Bradley at the Sellers Edge training this upcoming week where he's gonna start a conversation with a guest eight figure seller and they're going to talk shop on keyword research strategies for Helium 10, amazon Product Opportunity Explorer, Search Query Performance and so much more. Get registered at h10.me/edge2. The two is just the number and it's not spelled out. On March 1st to 2nd, if you're interested in remotely anything Walmart and you're located on the other side of the world from me, perhaps you'll be able to make it out to Ecom Seller Summit and say hello to Carrie, who will be speaking. Visit h10.me/australia to grab a ticket. You can use the name, Carrie, as a code to save $50 and catch her session in person.   Shivali Patel: The week right after Australia, we have the Prosper show in Las Vegas, where Bradley and Carrie are speaking, but all three of us will be there. Go to h10.me/prosper to reserve a spot and come swing by the Pack View and Helium 10 booth so we can get acquainted. Don't be shy, even if you see us just walking around. Now. If Vegas is too far for you, as is Australia, then I have the perfect in between event for you, and that is going to be held from March 13th to 16th in Prague, Czech Republic. I'm opening up the conversation for strategic innovation that leads to increased profits and so much more. The link for this event is h10.me/prague. You can use my code Shivali50 for a 50 euro discount. If you don't know how to spell my name, that's S-H-I-V-A-L-I 50 for a 50 euro discount.   Shivali Patel: There will be an Amazon sponsored seller meetup in Manila, Philippines, so save or mark the date for March 21st. Bradley will be attending, but we don't have a sign up page yet. We'll keep you posted, though, and I will also be speaking at amazing day summit and attending the Amazing Days Summit in Sofia, Bulgaria. That's going to take place on April 3rd, 4th and 5th. These two events are just days apart, so perhaps it's the perfect excuse. You need to come out and spend a week in Bulgaria. If you'd like a ticket, go to h10.me/bulgaria and use the code Helium10 for a 10% discount.   Shivali Patel: The last couple of events you can anticipate some more in-person Bradley time are going to be the seven figure seller Japan mastermind in Okinawa. I might make it out to Japan, but it's still up in the air, so I guess you'll just have to come out to find out. The link to learn more about the Japan event is h10.me/japan. However, Bradley will definitely be speaking at Seller Velocity, as you can see here. So naturally I've got a code for you and that's going to be BRADLEYFIRST in all caps. You can put that into motion at h10.me/velocity. Look, guys, at the end of the day, each of these events are packed with incredible sessions, knowledgeable, expert speakers and the invaluable opportunity to network and honestly, I couldn't tell you just how many connections I've made by attending these events and the strategies I've learned to implement into my own business so I can take it to the level I'm hoping towards. So, really, if you can come, come, we'd love to meet you in real life and we'll see you there.   Bradley Sutton: All right, thank you, Shivali, for those events. I hope to see you guys at some of them. One quick thing, guys if you didn't get our notice we have a new message board or forum. That is on our website. So sign into your Helium 10 account and then go to forum.helium10.com and you'll be able to post messages there, interact with other Helium 10 users and see some announcements and strategies that myself and Carrie and Shivali are doing. So, again, forum.helium10.com. All right, let's get into our Helium 10 new feature alerts.   Bradley Sutton: The new tool that Helium 10 is coming out with right now is probably the most asked for tool last year 2023, of what, when I was on the road, people asking about this and something even beforehand I had in mind. Now, before I get into how to use a tool, it's kind of important to understand the background of how we even came up with this. This wasn't like my idea or something, but it's something that's been on my mind for a while Now. As you guys may or may not know, I used to run the content team here at Helium 10. And now I still write blogs to help out the content team, and something we've always used is this software. The one that we're using right now is called Surfer SEO and it's really cool Like we have blogs for SEO, right, and it gives me all of my kind of like titles that I need to have and then all of the main keywords that I need to put in blogs and it tells me how many times I need to use it, where I have to put it and, as I'm writing my blog, it gives me the score of how I'm going to be ranking for Google SEO and it tells me also how I'm doing compared to other blogs about the same subject. And so I've always thought, well, you know, like that would be kind of cool thing to have for Amazon sellers.   Bradley Sutton: And Amazon sellers thought the same way. One of the you know, as I was touring everyone said, hey, we like a tool that allows us to kind of like take, hey, the best keywords from Helium 10, but then helps us to understand where we need to put it in the listing and how it kind of stacks up for the Amazon algorithm and then how my competitors are doing it. All right. So I'm going to show you guys how to use this new tool. It's in listing builder, but let me just tell you right off the bat like. I actually spent, you know, like four months on a case study, making like more than 150 listings in different accounts and trying all these different things that kind of like the best they can decode the Amazon algorithm to see, hey, what forms of words work best for the Amazon algorithm, what helps the ranking, what kind of frequency, what does it matter where the keywords are, et cetera. So I did a lot of work on this, but let me just say there is no buddy out there myself included who can tell you exactly how the Amazon algorithm works. It doesn't work that way. All right, it's not like I can just give you an exact formula, but what we, what I've been able to do here is get it to a formula here that will give you the best chance at having good SEO for your Amazon listing. All right, so where you find this tool is now in listing builder, all right.   Bradley Sutton: Now you're gonna see a little bit of different things here. There's some things that, based on when you're seeing this video, it might be different Later on, like these colors might be gone. You're gonna have the number here of how many times the keywords came up. We'll update this video later, once this tool is fully finished. Like I said, it's in beta. But the first thing you do is just like you normally do with your keyword research. You're first gonna get all your best keywords from Cerebro, whatever other tools you have, stick them all now into listing builder. Before I didn't have you do that, remember, I said, hey, only get your 20 best keywords, right, and then the rest of the keywords just find the individual words. That's no longer.   Bradley Sutton: With this new tool. You can go ahead and throw all of your keywords into listing builder at once. You don't have to separate the best and the worst. One of the reasons why is because now we have the Cerebro competitor performance score. Again, this is from Cerebro and it tells you what are the most important keywords for this niche, based on what the listings are all ranking for. Very highly, all right. So I put all 116 phrases right here. I also see the search volume and it breaks it down here on the top to all the one and two and three word parts of these phrases, so that I can see hey, what are all of the individual keywords that are showing up here, what are the two and three word phrases that show up in multiple phrases? Now, after you get your keywords in here. You scroll down, you're going to see your original listing quality score if I already made my listing here on the right-hand side, and that's just based on Amazon best practices, like you know how many characters in your title, things like that. But the new part here click on Keyword Performance Rank and what you're going to want to do is add your competitors. Okay, so this is something new. So this here is a bat-shaped bath mat that I was doing. So I went to Amazon and I wanted to put in all of the top bat mats here and I just pasted all of the ASINs or I could have just selected it right here in this Add Competitors section and now, instantly, based on these keywords that I already got from Cerebro, it is going to give me a score for every single one of these competitor listings that we see right up here, and actually the number one listing just happens to be the product that is selling the most, all right, so it kind of shows that, hey, this formula is a pretty decent indication on how you might be doing in the niche, potentially, all right. So that's what you're going to see right here when you click on Keyword Performance Rank, and then once I make my listing now it's going to give me a score. So right now I'm not first, all right, I might need to tweak my listing a little bit. This is only version one of my listing. It says I'm second out of 10 competitors. All right.   Bradley Sutton: Now, if you want more detail on what is going into this Keyword Performance Score, well, it is based on a lot of these kind of like match types. There's five of them that I kind of pinpointed with all of my tests that I was doing, and it also has to do with where in the listing it is. You know title is the absolute most important. Search volume is something that is factored into the score as well. The points is the next, and then description right, and then you get different points based on the search volume and then based the highest points for a keyword is exact match, like if the word is coffin shelf, you put coffin shelf and then that's an exact match. The next one that you also get points is plural or singular match, so like it's coffin shelf or coffin shelves, right. Next is a phrase match, but a partial phrase match, all right. So it gets really down and dirty. Guys Like I did a lot of work trying to come up with this formula. So when you get into this tool, put your mouse over the little eye, the little information, and you will see, kind of like, what all of these different match types mean. And then, as you are making your listing, you will literally see this score change based on these factors, right here.   Bradley Sutton: Now, remember, keyword stuffing is not suggested. You, I did see that some kind of like duplication of keywords is good in some circumstances, but you're not going to get points, extra points, by putting the same keyword five times in a listing. The first time you put it, and if it's in phrase form, that can get you the most points. If you have it again, that actually can kind of like let Amazon know you're especially relevant for it. So you are going to get some credit. But as you play around the score you'll see that it's not the full credit as if you like the same one that you put in the title.   Bradley Sutton: Now again, I'm not going to sit here and say hey for a fact. If you get the top keyword performance rank out of your competitors, that's going to guarantee that you're going to get the most sales. Obviously, a lot more things have to be considered when you're talking about getting sales on Amazon. But this is what I came up with and our data scientists. I'm not smart enough to make like full formulas here. I had to get the data scientists help, but this is what we found will give you the best chance to really make sure that Amazon knows that you're relevant. I'm going to have a few workshops coming up on just general listing optimization techniques, but once you have all that down, this is what is going to help you really bring your keyword research and your listing optimization to get the best bang for your buck.   Bradley Sutton: So I want you guys to try out this tool. Like I said, it's in beta right now. New things are being added to it every day. If you have a diamond counter hire. Elite members have been playing with this for weeks, but now it's to a point where, like, hey, if your diamond are higher, for now, we want to get your feedback too. So please give this a spin and then, if you have any questions or comments on it, reach out to customer support and let them know about it, and we'd love to hear from you to see what you think about this tool that everybody was asking so much for the last year or two. All right, guys, thank you very much for joining us on this edition of the weekly buzz. We'll see you next week to see what's buzzing.

Josh is the Founder and CEO of Meriwether - the SEO agency that generates new revenue for ecommerce brands. Learn more at meriwether.digital.In This Conversation We Discuss: [00:45] Intro[01:06] Evaluating the Ecommerce SEO landscape[02:28] Maximizing SEO investment in modern Ecommerce[05:03] The power of backlinks in the digital space[06:44] Navigating backlink competition and the costs[07:33] Boosting SEO with targeted content[09:24] Customizing SEO efforts for Ecommerce niches[11:04] Navigating SEO strategy based on search demand[11:49] Converting people's search intent to sales[13:37] GA4's model comparison tool & Search Console[16:00] Building topical authority for long-term results[17:39] Sniping easy keywords as a smart SEO start[19:04] Utilizing keyword tools for keyword ideation[21:28] The value of unique perspectives in content[23:46] The power of dedication in content marketing[25:03] Boost website performance with attribution reports[26:20] Ecommerce SEO & content marketing with MeriwetherResources:Subscribe to Honest Ecommerce on YoutubeEcommerce SEO and content marketing https://www.meriwether.digital/Follow Josh Piepmeier https://www.linkedin.com/in/joshpiepmeier/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Ever wondered how to make the most of the 'Honeymoon' period when you first start selling on Amazon? Or how to get people to organically search, find, and buy a product without breaking Amazon's terms of service? Tune in to the latest episode of Serious Sellers Podcast, as our host, Bradley Sutton, unveils the intricacies and updates to the Maldives Honeymoon Launch Strategy, along with his prelaunch plan, the Bali Blast Strategy.  He shares effective ways to use PPC to catapult your product to the top of the search, and how to utilize Helium 10's Keyword Tracker tool and boost to gauge your bid's success. We'll discuss strategies for attracting customers to a product with no reviews, and you'll discover how to use tools like Helium 10 Audience and the CPR number to monitor and increase your orders. The episode also sheds light on SEO and its relationship with Amazon listings. You'll find out why a simple listing score formula isn't sufficient to rank on Amazon, and why optimizing your listing for Amazon customers, as well as its algorithm, is pivotal. Let's dive into the evolution of Amazon's algorithm over the years, and why sprinkling specific keywords a certain number of times isn't as effective as it once was. To top it all off, we'll explore how developing a tool with a potent listing score creator, like a “Surfer SEO for Amazon listings” can guide you in optimizing your listing and the importance of testing your strategies. Buckle up for an episode packed with valuable insights!   In episode 500 of the Serious Sellers Podcast, Bradley talks about: 00:00 - Maldives Honeymoon Launch Strategy and Results 03:35 - The Maldives Honeymoon Effect  06:50 - Amazon Keyword Research and Competition Analysis 10:53 - Getting Ranked for Keywords With PPC  15:30 - Improve Amazon Ranking With PPC and CPR 18:49 - Amazon Algorithm Changes and New Strategies 25:20 - The Significance of Amazon Recommended Rank 28:23 - Analysis Of The Project X Coffin Bath Tray Keywords 34:40 - Relevance of Keywords in Amazon Ranking  42:44 - Listing Optimization and Test Launches ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today's episode 500 of the Serious Sellers Podcast, and we're doing it live right here from the Maldives, as usual, because we're gonna go into the Maldives Honeymoon Launch Strategy and some of the new twists and turns that have come up because of the test I've been doing. How cool is that? Pretty cool, I think. Two, three, four, music you want to know what keywords are driving the most sales for listings on Amazon. To do that, you need to know what highly searched for keywords the product is ranking for, maybe at the top of page one. You can actually find that out in seconds by using Helium 10's Keyword Research tool, Cerebro. Now, that's just one of the many, many functions that make this tool my favorite tool in the whole suite, and it's the most powerful keyword research tool ever created for e-commerce sellers. For more information, go to h10.me/cerebro. H10.me/cerebro. Don't forget to use the Serious Delors podcast discount coupon, SSP10. Bradley Sutton: Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That's a completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world and, as you guys can see here. I am back here in the Maldives, Waldorf Astoria. The place that started all the way back in episode 200 was when I first started filming out here the Maldives Honeymoon launch strategies, and then every 50 episodes we'd come out here 250, 300, 350, 400. I actually skipped 450, but so this is the first time back in the Maldives since episode 400. But the Maldives Honeymoon strategy is just a strategy. I just made a funny name to it so that we can try and get the most out of what we call the Honeymoon period, when we just get started selling on Amazon for a certain product, and so we're going to dive into it and what's the latest here on this strategy. So make sure to stay to the end, because we've got some new things I'm going to be talking about today. But just some background again. Bradley Sutton: Honeymoon period what is it? Well, the Honeymoon period is that's not a term that I came up with. That's a term that relates to the first few weeks, the first couple months sometimes, of a listing where you get more bang for the buck. It basically refers to how, if you have a four or five year old listing and you do a couple PPC sales for a keyword, not much is going to happen, right, but if you have a brand new listing sometimes just changing the title, sometimes just changing a keyword here or there, sometimes just getting one sale on a keyword, sometimes just getting a few sales on a high volume keyword It'll start moving you around on the organic side. Big fluctuations might happen on your PPC on a positive way. And we call this the Honeymoon period. This is not an official Amazon term, but it refers to the fact that when you are selling a new item, especially one that doesn't have much history, what happens sometimes is that Amazon doesn't have enough data to kind of know what you're relevant for, and so any little micro actions where on a more mature listing is not going to have much of an effect because Amazon's got so much data and so many clicks and so many things to kind of measure and understand what it's relevant for. Those micro actions on a newer listing where Amazon's just trying to figure out what is this product going to be good for, it has a lot bigger effect on it. So we call that the Honeymoon period. Bradley Sutton: All right, now what I started doing, like five, six years ago, is I launched a lot of product. By the way, I've launched over 500 products now, but even more than four years ago I had launched over 400 products and what I found was I always was experimenting. I found, like these, certain micro actions as I just made up that term now for myself I guess, these micro actions that could help me get even more out of the Honeymoon period, that would help me get off on the right foot. You know, just like you know, honeymoon is for a wedding, right? You want to get off on the right foot, and so then I was like, okay, what am I going to call this? I'm like I'm going to call this the Maldives Honeymoon effect, because these actions have a lot bigger impact, even more than just, you know, what we normally would see on the Honeymoon period. And so that's why I just went ahead and named it this thing, and I came here to the Maldives here to record it. So what is the latest with the Maldives Honeymoon method? Bradley Sutton: Well, we're going to go into some different strategies here, but let's do a recap. A lot of these methods is actually in prelaunch, and in prelaunch I made a new name for it. You know we call it the Bolly Blast. So I'm not going to go too, too in depth. But if you want to have a Bolly Blast, you know prelaunch these are the steps that leads the Maldives Honeymoon launch. Check out episodes 466 and 467. If I'm not mistaken, it's a part one and part two about all the things you need to do to get your listing ready. So h10.me forward, slash 466 or 467. You can also search that up on YouTube on our Helium 10 channel and in there I think I have like a 47 step process that happens before you even launch the product. Let's just review some of those you know. Again, those are two hours of episodes you need to go back and like listen to to get the full details. Bradley Sutton: But in a nutshell, you know it starts at the product research stage, right, picking products that potentially have lower title density. Title density is something that we have exclusively at Helium 10, which measures the number of listings on page one that have a certain keyword in phrase form in the title. So when I say certain keywords, the searched keyword. So, for example, if the keyword is coffin shelf and you see in Helium 10 that the title density is seven, that means that the last time Helium 10 check, there are seven listings on page one that have that keyword in exact phrase match in the title. All right, if you have a listing or a keyword that has title density of 40, that means there's 40 listings that have that exact keyword in the title and that means it's going to be a little bit harder to rank on that page because Amazon algorithm, you know, heavies or favors heavily the title as far as what a listing is relevant for. So it doesn't mean, you know, you can't launch against a keyword that were a title entity it's 40. It just means that, hey, it's going to be a little bit more of an uphill battle where sometimes you have a lower title density and Amazon thinks you're relevant. And, by the way, guys, I'm going to drop some bombs here about how you can know what Amazon is relevant or what's relevant to Amazon. But anyways, if you have a lower title density sometimes it's going to be a lot easier to rank. Sometimes even from day one you can be on page one potentially. Bradley Sutton: So that's one of the things we talk about in the Bali Blast method and then other things is about. That has to do with the keyword research, understanding where Amazon puts relevance as far as things that are in your listing, as far as keywords go from the title to the bullet points, and so we talked about getting all of the keywords that your competitors are ranking for, your direct competitors or the keywords that they're ranking highly for. We talk about getting opportunity keywords finding the keywords that maybe only one of your competitors ranking for, and that means you're going to be able to potentially rank for that keyword when you're only competing with one of your competitors, as opposed to five or six of your competitors. There are other keyword research strategies we talked about, such as trying to find complementary products. So these are all. Again, we're talking about pre-launch right now. Bradley Sutton: How do you put the right keywords in your listing Complementary products? But basically that means maybe you see your competitors have a frequently bought together type of product. For example, if you're selling a coffin shelf or your competitors are selling a coffin shelf, maybe you see in frequently bought together, which you can find in Helium 10 Blackbox, a history of other coffin shelves being bought with a coffin letterboard Right. Well, part of the Maldives Honeymoon strategy is that you want to get index for some of the main keywords from those coffin letterboards if you have a coffin shelf. So if you see that for these coffin letterboards, these five coffin letterboards. One of the top keywords is coffin letterboard and another one is Halloween display or something like that. So those top keywords from those coffin letterboards, even though they might not be directly relevant to your coffin shelf, you're going to want to get index for those listings and then from day one, you're going to be able to target those in product targeting, ppc, and then also you'll get a little bit more breadth, some width to what you're going to be showing up for, especially in broad campaigns and auto campaigns. So that's another strategy to use too. It's also a strategy to get index for forbidden keywords. Like, maybe you're related to an adult product or a drug related product. You can't put adult related products or keywords in your listing or drug related or other forbidden keywords. Well, if you make yourself relevant to the non-forbidden keywords and you're listening by sticking them in there, you potentially could get index for those forbidden keywords just because Amazon deems you as relevant. So that was another strategy we talked about in the Bali BLAST method. Bradley Sutton: Now, originally in the original Maldives Honeymoon strategy, when you're launched, we talked about using search, find by and two step URLs and things of that nature. Now that's no longer something that Amazon really wants you to start doing. And it's actually interesting. I was looking at the terms of service and it doesn't mention anymore the two step URLs. But it does talk about trying to manipulate your keyword search rank in the code of conduct. And that was a different change a couple of years ago where Amazon started specifying that they don't want you trying to do those kind of URLs and things to manipulate what it says the search rank, keyword rank. Before then we always would talk about, hey, doing search find by doing two step URLs, things like that, because in the Amazon terms of service it only talked about manipulating your sales rank, like your BSR. So then Amazon kind of cracked down on the keywords too. So that really changed the Maldives Honeymoon method. We do not suggest anymore getting friends and family or using services that are going to go out and get 40 people to search, find and buy your product with a keyword. That's pretty explicitly against Amazon terms of service. Now it wasn't before. People are trying to say, oh, it's always been against service. No, it hasn't, which is why Amazon changed it to make it against terms of service later. Bradley Sutton: So how did we change the Maldives Honeymoon launch strategy then when we couldn't use services like AZ rank or rank bell back in the day. So how can you get ranked for keywords right away? Well, we changed the Maldives Honeymoon method to be strictly PPC, so the whole theory is still the same. You need people to search, find and buy your products after searching for a certain keyword, and the more people that do that, that's what's going to get you ranked on page one. But when you have a brand new listing, how do you get on page one? How do you get people to even see your listing? You know, the old way was just doing search, find, buy, right, you know, getting two-step URLs, having a service send people to an exact keyword and they find you're listing on page six or seven and then they'll go ahead and buy it and then they'll move you up. But you can't do that anymore. So what we talked about, I think starting in like episode 300 or 350, was do the same thing with PPC. Bradley Sutton: So how do you get people to organically search, find, buy without breaking Amazon terms of service, you know, without using an outside service, without using friends and family, et cetera? Well, you got to think what is going to make somebody, if they happen to see your product, buy it, no matter what. Well, the first thing is what's going to make somebody see your product if you're not using outside service? The answer is easy it's PPC. So you've got to find the PPC bid that is going to get you to the top of search. You could do a top of search modifier in your PPC or you can just up your bid, you know, and do a fixed bid or down only bid, that's at a high, what you think is going to get you top of search, naturally, and then just make that the bid. Now how you know if you're getting that is you put your keyword to keyword tracker. After you put a bid of like $3, just say $3 on the keyword coffin shelf, I put coffin shelf into my keyword tracker and then what I do is put my keyword tracker on boost. Boost is something that checks it 24 times a day and now within an hour or two, I'm going to see a couple different spots on where I'm showing up randomly in the search results and different browsing scenarios and different locations. And then if I'm like ranked one, two or three, I'm good to go. If I'm ranked like eight or nine or below or something that probably I'm going to need to raise my bid to try and get my rank high. So, anyways, that's step one. Bradley Sutton: But if you have a brand new product and has zero reviews, obviously you know how do you get people to buy your product. Right, with the old old days again, search, find, buy you're using these outside services. They were getting incentivized to buy the products like, hey, you get the product for free, basically, all right. Now, now we can't do that anymore. So what is the incentive, I guess you could say, for somebody to buy a product that has no reviews, that they've never maybe heard of the brand? How do you get them to go ahead and purchase your product? Bradley Sutton: Well, the answer is by choosing a price point that makes them buy the product you know like no matter what. So that price point is different for every product. For example, if coffin shelves are all costing, or retail price, $25. So what you want to do is think what price point is somebody going to see this with? Like man, this is an incredible deal. You know, here's this other listing that has a thousand reviews, a lot of social proof. But I'm going to go ahead and get this other one. Well, maybe that price is $13, you know, 50% off? Are you going to make money at 50% off? No, you're not. But the whole point is, you know like you used to have to pay to get orders in the beginning to get that momentum and to get that sales velocity and search velocity, so you were paying money anyway. So to me this is a good investment. So you know you choose whatever that price is of where, when your competitors will buy that product. Bradley Sutton: And one way that you can, you know, do some product research. If you don't have, like Facebook groups where there's a community that's around coffin shelves and you could like do a quick free poll and they're asking them what price, or something like. Let's say, you don't have access to anything like that, use Helium 10 audience. All right, helium 10 audience it's a pay-per-use service inside of Helium 10, powered by Pikfu, where you can go and choose your target market. Like, let's say, your target demographic is females from the age of 18 to 30, who are prime members. You can actually choose that target market in Helium 10 audience and then just find 50 of them and within like three hours you'll have the answer to questions like hey, at what price point would you go ahead and buy this product even though it had zero reviews, and compared to and you can even have the other products there, even though the other products had a thousand reviews, and you would have pictures of it. So then you're able to see, you know, maybe, what price point somebody would buy that from your target market. Bradley Sutton: Or you can just guess. You know, I don't like guessing, you know all the time. So I like to go ahead and, you know, actually get some information. So once you've got that, then you go ahead and launch with that PPC and then in Helium 10, there's something called the CPR number. All right, the CPR number in Helium 10 tells you approximately how many orders over eight days eight to 10 days, I should say where it gives you. If you, if people, if that number of people search, find and buy your product, it gives you the best chance. Doesn't give you a guaranteed chance, but it gives you the best chance to get to page one of a certain keyword. All right, and so that's basically what I've been doing for the last two years. A lot of people have been doing this as well. You know, literally thousands of people are using this technique in order to to get to page one. Bradley Sutton: You monitor how many orders you're getting each day with the CPR number. So, like, let's say, the CPR number is 100. I like ramping up my order. So if the CPR is 100, I don't want to just divide that by eight or 10 and say, all right, I need 10 per day or 11 per day. No, what I like to do is I like to make it look organic. I like to start off slow, maybe day one, and get two or three. So the way I know is that, you know, I'm checking my, my PPC reports in real time and if I get two clicks and purchases on a certain keyword, I actually pause that target so that I don't get more. All right, I kind of want to like make it look a little bit more or organic and then the next day I started again and try and get maybe six or seven orders. Next day I try and get 11 or 12 orders until I can, you know, hit that CPR number and then go back and I'm going to check where am I ranking? Did it help my organic ranking? Bradley Sutton: Now it's important that again, when I said that you're you're choosing a, a cheaper price point, you don't put your list price or your regular price at this cheap price. No, because the problem is, if you do that, you might end up not being able to raise your price in the future. So when you choose, like, let's say you choose a $15 price point for your $25 coffin shelf, well, I'm going to make that a sale price or I'm going to make it a coupon discount, like, so maybe I'll put the price at $25, but then I'll put a, you know, 40% off coupon in order to hit that, that price point. All right. So again, don't put your regular price at that. And again, back in the Bali blast method, I had other tricks and tips about how to get, like, strike through pricing. So again, 466 and 467, make sure to check those episodes to see how to get you know, special strike through pricing and things like that. But but that's. Bradley Sutton: You know, in a nutshell, what the Maldives honeymoon strategy has always been, you know is is launching on five to 10 keywords. One other trick we usually do is hey, in the Maldives honeymoon strategy, don't just choose five or 10 completely different keywords like coffin shelf, gothic decor, spooky bedroom, mysterious oddities and Halloween, scary things Like. Do you notice the difference in those keywords? They're all completely different. They don't share keywords. What you try and do is find the embedded keywords that you can launch in groups, all right. So when you're doing your research in helium 10, you're going to find groups of keywords that have very similar roots. You know, like coffin shelf, gothic coffin shelf, gothic coffin shelf for bedroom. You know there's like six, seven keywords in there. You know coffin shelf for bedroom is also a keyword. So what you do is you try and launch all of those keywords at the same time, so they're all sending those relevancy signals for that root keyword to Amazon. All right. So there's another strategy that we use in choosing the keywords. Bradley Sutton: Again, that's mentioned in the Bolly Blast Now. Here's the thing here. Now let's talk about some new stuff. All right, that's just kind of like a recap of the OG Maldives honeymoon strategy and Bolly Blast strategy. What is new for 2023, 2024? And I'm going to go out on a limb and I'm going to say something controversial, and that is I almost recommend doing a test listing if you're in any kind of a newer niche. All right, literally doing a test listing first, and you could potentially even do this for more established niche, all right. So that's the end game of what I'm about. That's the controversial thing that I'm launching now with this Maldives Honeymoon Strategy. Let's take a few steps back to explain why I'm suggesting this and what has changed on Amazon in the algorithm. Let's take even three steps back before there. Bradley Sutton: Listing optimization is important. All right, how you have the keywords, how many times you have it in your listing, where you have it. It's important, you know, to really send those relevancy signals. However, it is not as important as it was in the older days. Let me just tell you right that right now and it's also not a foolproof way to get ranking All right, do not use some kind of like formula where I'm going to use this keyword this many times and here and here and then, that's equal success. No, all right, if anybody tells you that that is incorrect. Bradley Sutton: People like using, like listing scores you know, like people have been, who have been using Helium 10 for years, have done something kind of like rudimentary, where you know they take what we teach them and say, all right, hey, I know I have to have. This keyword is my most important keyword and it needs to be in my title and in one bullet point and in one search terms. And I'm going to give myself three points to have that. And and then I'm going to give myself one point for this. You know, people I kind of do that myself. Like it helps me to kind of like know where my, my keywords are. Bradley Sutton: And people have asked, you know, helium 10 for probably like three or four years now to do some kind of like listing score, where we take an algorithm and assign points to it, right, and in the past we've always said nah, like I'm not sure how valuable that will be. But, but recently, you know, I started writing blogs again. Maybe you guys are watching seeing some of my blogs at Helium 10.com forward slash blog. But you know, seo is an important part of a company like Helium 10 and any company like that. So when we write SEO blogs, we're trying to rank for keywords in Google and Bing, right, it's kind of similar to making a listing for Amazon. Bradley Sutton: It's not just let's randomly put together some words and make some something interesting. It could be the most interesting blog in the world, but if it doesn't have the right keywords in the right places and the right number of times, you're not going to get seen. So we we've been using, you know, for the last like year, this tool called things like surfer SEO or something like that it's called and like it gives you all the important keywords and then it tells you how many times you need to write it and like where, and then it gives you a score based on if you've optimized your listing around those keywords. I'm like, hey, this is kind of like a cool idea. You know, maybe we can do this for Amazon. You know sellers because you know people have kind of like been asking for something similar to this, and so you know this might be a way to help guide people to, to kind of know how strong their listing is as far as best practices. But here's the key Again, even though Helium 10 is working on something like that, once that comes out, don't just think that's all you need, that you know what. Bradley Sutton: All you need in order to rank is to know how many which keywords there are, how many times you put it in your listing and in what places, and try and get some high score Is a high score. You know, using this algorithm important to send relevancy signals to Amazon. Of course it's important, otherwise you wouldn't even be working on it. You know it's just a general truth in SEO, but the Amazon algorithm is so advanced these days, it is not enough just to have some kind of mathematical formula. And of course, it goes without saying you have to optimize your listing for an Amazon buyer, all right, which no algorithm can measure, all right. So I'm not even going to talk about the strategies there. But obviously you need to make sure your listing is attractive to a human being, right? All right, so that's a separate conversation about. You know how to do that. We've done podcasts about, about how to do that and really be able to connect on an emotional level to sellers. Bradley Sutton: But what about the algorithm? Like, why am I saying that just having a score is not going to be enough? Well, first of all, amazon algorithm does not work on a certain score. It's not like Amazon is scoring your listing as far as all right, it has this keyword four times, it's got to this root word three times and they've got this in the bullet point here in the title, and so it's always going to, you know, have some kind of formula that Amazon scores it and then that's how it deems you as fully relevant for all time. No, that's not the way Amazon works. Back in the old days, in the beginning, amazon did work a little bit more like that, you really could control how you know relevant you were to Amazon. You know, because the Amazon algorithm was not as as developed and I say this not, trust me, guys, I am. I do not have any secret access to the Amazon. I have contacts at Amazon who developed the algorithm and and develop tools like brand analytics and things like that. That does not make me some kind of special. You know, savant as to what the Amazon algorithm, helium 10, no other tool out there, no other guru out there knows what is going on with the Amazon algorithm. Bradley Sutton: People speculate, you know. They'll say, oh, I read this scientific paper. You know we've read all the scientific papers. You probably heard a couple episodes ago or you know we went deep into that. But at the end of the day, nobody really knows. Everybody's just speculating, which is fine. There's nothing wrong with speculating. Bradley Sutton: I speculate too, but what I like to do is I like to speculate based on tests and that's all I do. That's why I run Amazon accounts. I'm not trying to make money Nowadays. I'm trying to make a little bit more money in my Amazon accounts because that's what I do to to to support my, my kids, who are employees of my, my Amazon company. So now I have to make a little bit more money than I did. But my main point in running Amazon businesses is I use them as like my playgrounds to like test what is and isn't working with the algorithm. Bradley Sutton: Because, again, amazon doesn't make its algorithm public. The only way we kind of know how it works is by seeing what happens when we do things on Amazon and then just like measuring the results. But no matter what we do, again get it in your mind, guys there is no exact formula, and anybody who says there's an exact formula to rank on Amazon like an exact keyword the same time, every other time they're full of nonsense. All right, you know, even the helium 10 CPR numbers. Like we've always said, it gives you the best chance, but it doesn't give you a guaranteed chance. You know, every time it's based on a lot of trial and error. You know, I did a one and a half year case study to come up with that CPR number, all right. So what have I found that is working with the Amazon algorithm now and why is it different? Bradley Sutton: All right, well, number one is that a kind of important metric in helium 10 that people overlook is now a super important metric. All right, and what metric is that? It is Amazon recommended rank. All right, that is a name that we kind of made up, but it actually comes from an actual data point in Amazon. It's one of the things I'm very proud about. You know, I've made up the Maldives honeymoon strategy and you know I don't invent a lot of things, but this is one of the things that I discovered about five years ago and back then, like five years ago, I was like, oh man, everybody's going to copy us and start showing this. Nobody ever came up with this. I'm sure somebody's going to show it now. You know somebody's going to try and figure out where this data point is and show it to people because it is super, super important. I'm just shocked nobody's copied us in the last five years since we had this. Bradley Sutton: But again, Amazon recommended rank is coming from Amazon, where it kind of like says hey for X product and Y keyword. We think Y keyword is kind of very relevant to this product, or not so relevant, or medium relevant, etc. Amazon has a scoring system for every single product and almost every single keyword, where at least the top 1000 keywords if the product has a lot of history, it will go ahead and say, score it as far as how relevant it thinks for advertising. And in the past it was never something I really talked about too much that everybody should have to do because it was mainly about advertising. But it was a great metric to have because it kind of gave you insight into at least how the Amazon advertising algorithm thought that you were relevant for a certain keyword, right, or in relation to a certain product. But now, guys, in the last six months and all the tests I've been doing with launching everything else, it is all of a sudden a super indicative Metric on how just Amazon search algorithm thinks you are relevant. All right. Bradley Sutton: So I did a couple of tests with, like this, coffin Bath tray. I use the helium 10 project X account. I use a couple you know friends accounts because I wanted to have like Different accounts and different products, different ASINs, to kind of like test my, my theories right. And so I chose coffin bath tray because this was something that didn't have a lot of history on Amazon. So this is especially geared towards you people who are are getting in these niches where they're not completely saturated, all right. So because of that. Bradley Sutton: Amazon doesn't have that much data in order to know from day one what you might be relevant for. You know it's different, like if you're gonna launch some collagen peptides. There is hundred collagen peptides who've been selling millions of dollars a month and you know hundreds of thousands of customers have bought collagen peptides and Amazon has tracked every click and how they interact with the listings. They've got so much data on exactly what is relevant to collagen peptides that from day one of a brand new collagen peptides listening, you're probably going to be able to, you know, to get relevant for the right keywords but in a newer niche is a little bit different. So, sure enough, when I first launched these two coffin bath trays, I did on separate accounts. I did it with separate kinds of listings, one like a more in-depth listing and and I use the best practices again, you know I use that, my own scoring system, even on how to get you know Like I put coffin bath tray, like you know, like four times in the listing and long tail versions of I did all the right things and and get this. Bradley Sutton: The key words that I was relevant for from day one Was not coffin bath tray. Alright, if I was looking at the Amazon recommended rank from day one on one of the products. Or again, I launched pretty much the same exact kind of product. It was just different kinds of listings in different accounts at the same time. So I could, you know cross cross, see the number one. There was only one keyword on one of them that it was relevant for. Like Amazon only recommended one keyword. It was bath. Bath tray was kind of crazy, right. One keyword, bath tray. No other keyword had it on Amazon recommended rank. By the way, when you use that in cerebro in helium 10 to get the Amazon recommended rank, you have a listing up for five minutes. We'll already have Amazon recommended rank. This is something we pull from Amazon in Real time. Bradley Sutton: And the other product that I launched it was actually relevant for like 40 keywords from day one and the top three was interesting was bathroom decor, wineglass and candle holder. Very interesting. Alright, bathroom decor was super generic Word wine glass, what you might be like. Why does it have wine glass? Well, this, this, this coffin bath tray. I had in the. I think I put in the title and you know I had in the description that it has a slot for a wine glass. Alright. And then I also put that I had a slot for a candle holder but Amazon thought that this was a wine glass in candle holder. So from day one I was not. Bradley Sutton: I couldn't really do the Maldives honeymoon launch because for coffin bath tray, I was indexed for it but Amazon didn't think I was relevant. It would not even show me in PPC for coffin bath tray when those was the number one, most important keyword. I was optimized everywhere for it. It had a low title density. There was hardly any competition for coffin bath tray two years ago. I would have been on page one instantly for this, but because Amazon couldn't figure out that this was a coffin bath tray, it would not give me any PPC impressions. Alright, that's crazy. Bradley Sutton: So then, what are some of the things I started doing? I started changing up the listing. I had it coffin tray and other keywords. I wasn't even indexing for more times. I had to special features. I was trying doing search terms. Things were not working. I would see little bits of movement, but it was not moving like it would in the old days. Bradley Sutton: And this is a listing again. I just barely started. I started it like so definitely in the honeymoon period. So what got me to get coffin bath tray to Amazon recommended rank number two on one and Amazon recommended rank number one. What it was was I did an old-school two-step URL alright, I did an old-school two-step URL. It was the field ASIN URL. Alright, I did a field ASIN two-step URL and then I got somebody to buy it. I think one of them I might have got you know, chevali to buy it, and then the other one. I went to AZ rank and I paid AZ rank to get somebody by it. Bradley Sutton: Now I know what you're saying. Wait, bradley, didn't you just talk about how that kind of stuff is is against Amazon terms of service. Now, I think there's gonna be different opinions on this, but I could not care less in this instant about Keyword ranking. I was not trying to increase the keyword rank at all. Alright, I didn't even look at what the keyword rank was. My point was I knew I was not relevant for it to Amazon and so I was trying to send a relevancy signal to Amazon. So it knows that, hey, this is something important and this is something that you can give me impressions for in PBC and I'll gladly pay for clicks. So, in my mind, my interpretation of Amazon terms of service. This is not against the terms of service, because I'm not trying to manipulate or affect Amazon keyword ranks. I'm just trying to get, I'm just trying to pay Amazon some money in PBC and and make sure that they know that I am Relevant for it. So what I did was I just I just did one order, one field ASIN, where somebody added it to the car and they they bought the product for with the keyword coffin bath tray in it and, guys, less than 12 hours later it not only was it not Amazon recommended rank at all, it went to number one. Amazon recommended rank on one of the products and number two on the other product. For the top, amazon recommended rank just with one. Bradley Sutton: Feel ASIN now, because Amazon said two-step URLs for ranking is not good anymore. We took those off of our helium 10 gems page. So you guys want to know a trick to do a two-step URL still with a keyword. Right, go to index checker in Helium 10, put your ASIN, put that keyword in there and, whether it says is index or not index, you'll see it has check marks and dashes or whatever. Right click on the dash or the check mark, alright, and then do copy URL. Alright, so that URL is a feel on the field ASIN one there's a, there's a, there's a field ASIN check, copy that URL, replace the keyword and the ASIN with yours. Or if that's exactly the keyword in the ASIN and that's the exact URL you can use in order to get somebody to buy your product with the field ASIN two-step URL, and then that should get you the impressions and it should send that relevancy. Bradley Sutton: So again, this might be a controversial thing. You know, I'm definitely. You know I have a good relationship with Amazon. I'm not gonna, I'm not gonna suggest something that is blatantly against Amazon terms of service. That's not how I roll, but you know, anything can change. I am like 99% sure this is not against Amazon terms of service Because, again, I am not trying to manipulate sales rank, I'm not trying to manipulate search rank. I'm just trying to let Amazon know that I am relevant for this keyword when on this new product. Bradley Sutton: So again, once that happened, once I did that one boom, I got to the very top of the search results in sponsored alright, I'm not talking to, you know, search rank and then I got some organic orders from sponsored and then that brought my organic rank up after just like two or three orders more that I got it got me to like the top of Page one for that keyword, just like the regular Maldives honeymoon strategy. It was very interesting to see because on August 2nd this is months ago this is one of the I do tests constantly, guys. So this one coffin tray you know this is just one. I'm just giving you, guys, one of the examples I've done. I'm looking here at my notes. On August 2nd, you know, the top 10 were keywords like bath tray, tray, decor, very generic keywords. It like he obvious Amazon couldn't figure it out. And then on 8, 4, 2 days later, every single one of the top 10 keywords on one of them was all had coffin in it. So finally I got Amazon, just without one order, to understand that, hey, I am relevant for coffin related keywords and in the other product it didn't show all coffins, that I didn't have coffin as many times. In listening again, listing optimization is still important for the, for the algorithm, but at least the number two keyword was coffin bath tray, and then a lot of the other keywords were were just generic. Now here's the thing, though. Here's a Again, I can do a podcast episode of just about the test. I mean I literally did like 75 tests and tweaks just in this case study alone for these two products. Bradley Sutton: Interestingly enough, before I started getting relevant for with the Amazon recommended rank for coffin bath tray, my number one Keyword on one of the products, like I said before, was bathroom decor. All right, very generic keyword, very high search volume, way higher than coffin bath tray. But because Amazon gave me a recommended rank of one which is not really from Amazon, amazon gives a score and then we translate the number one score into Amazon recommended rank one, because for bath bathroom decor, I Could actually target it in PPC and I was already ranking like on page five for this keyword. I didn't even get one sale for one at the cart one, nothing. And I was on page five for the super high volume search term, just because Amazon gave me a high recommended rank. Bradley Sutton: Now you might think, well, why didn't you double down on that? You know, Bradley white, you know, to me I couldn't care less about the word bathroom decor. You know, like I don't think that people who purchase or who search bathroom decor we're really going to buy, you know, a coffin shaped bath tray. But that just shows you again how today, in 2023 and 2024, this data point is super important and has wide reaching effects as far as how you or how Amazon thinks that you are relevant. So, at the end of the day, I had this product running for three months now and what I did was after the three months, and you know one. Bradley Sutton: My theory I wanted to test was well, is the Amazon algorithm trained All right now that I've been selling this coffin bath tray when nobody else was on these two accounts for three months? You know what, if I launch a new coffin bath tray, is Amazon, from day one, going to go ahead and understand now what this kind of product is? Because it has got this history and the answer is interesting. The answer is still no, not really. So I launched two products on two different accounts today. One of them I just made with the listing builder AI that we have that uses ChatGPT made a great listing, but it was optimized for the keywords that I knew were relevant. And the other one, I use the exact same 100% listing that I've had up for three months, thinking that, hey, now that Amazon recommended rank is very high for these products or for these keywords, well, it should know right away and copy that Amazon recommended rank. So here's what I found out on the very first one, the top three or four keywords that are Amazon recommended rank. On this brand new listing that I had really optimized for coffin bath tray, wine glass, charcuterie board, bathroom tray, wooden tray and bathroom caddy. So a little bit different than when I started off. On the other one, but again no coffin related keywords. So, even though it's you, I did everything right and optimizing my listings to make it somewhat relevant. At the end of the day that ASIN is still going to need me to run a field ASIN two step URL in order to let Amazon know that I am relevant for coffin tray. Bradley Sutton: On the other listing that was in Project X, where I copied the 100% same listing that's been up for three months, word for word. I changed like a couple, like just one or two words just to make sure it wasn't the exact same listing, so I should say 99%. Here is the top three keywords from Amazon recommended rank bathroom decor, wine glass and candle holder. Does that sound familiar to you? Exact top three keywords of when I started with that other product, even though now that same product has the number one keyword is coffin bath tray, which it should. So again, it shows listing optimization, guys, is not the end all be all. Having a perfectly optimized listing at times is not enough. It's more. It's probably going to help you more in established categories. But even though I've had this product selling for three months, amazon still needs more, a bigger bump in order to make sure that some of these niche keywords it knows that it's relevant for it. So the Amazon algorithm is not perfect. It was perfect. It would have known from day one that hey, this is a coffin bath tray. This other coffin bath tray has been getting sales from coffin bath tray, coffin bath caddy, you know coffin decor and all these keywords. This product is very similar. We're going to put it number one. All right, that's actually how I noted the Amazon algorithm work back in the day. Bradley Sutton: But this is a new year, a new Amazon algorithmic shift. I guess you could say where this is not. You know this strategy is not necessarily working anymore. You've got to send those relevancy signals to Amazon. So for now, you know my way of sending those relevancy signals is, and you shouldn't need this for every single keyword. Guys, don't get me wrong. I'm not saying go, go and every single one of your 10 launch keywords you're going to have to do a field as in two step URL. No, like, I think that Amazon probably wouldn't, you know, like that, because that almost would be considered manipulating sales rank, because you're getting all these sales that are not necessarily real orders. But if you find yourself having trouble getting relevant for a keyword because Amazon recommended a rank is off, try that out, get one or two orders, just try one at first for a field as in two step URL in order to send those relevancy signals and then the next day, wait 24 hours, run it again. Bradley Sutton: And this is why I said that kind of like off the wall thing earlier where I'm now suggesting that you might want to always do a test listing. Now, all right, I didn't say that before you know. I said do kind of test listing so you can, so that you can know what kind of exposure you're going to get on PPC to validate some, some theories you have. When there's not enough information from existing competitors, you know you might want to make sure that you validate your idea with a test listing. But now, guys, I'm saying, if you're selling in a newer niche, especially and maybe sometimes, even if you're an established niche, it might be worth it to spend you know 50 bucks and get another UPC code and just do a fulfill by merchant listing, send a couple of or have a couple of units available and have your listing that you want to go with and then see immediately what does Amazon think that you're relevant for right. And then if you're completely fine with this listing and you have the right keywords for Amazon recommended rank from day one, all right, well, you're good to go. That means go ahead and launch your regular product once you're ready and you can have that exact listing, knowing that from day one you might have that. Bradley Sutton: But if you're like me and you have to do like 40 tests or something to try and figure out, how do I make Amazon think I'm relevant for this important keyword? Well, you don't want to be doing that on a live listing when you're trying to like get you know, make advantage of your honeymoon period. So what the best thing to do might be to spend a few bucks and try a field ASIN, two step URL to see if that helps your Amazon recommended rank, to see if that helps you get those PPC impressions that you're going to need to do the Maldives honeymoon strategy from day one and then, once you figure out what works on this test listing, now you can start over again once your inventory comes in, or you can, you know, maybe your inventory is already there and now you can start off on the right foot so that you know from day one I'm going to send this field two step URL, you know, to go ahead and get this order or to get to get relevant for this keyword or maybe something you maybe have to optimize your listing in a different way. Again, like I said, listing optimization is important. Sometimes it can help. It can definitely help you by by doing things differently. But instead of trying to do all this trial and error on a live listing, when you're trying to you know, get your, you know, get your sales and everything do it like on a test listing first. That's what I did for this coffin tray and that's what I'm going to do for any probably the next few of my launches, or I've been doing it on some of my launches and it's going to be doing what I'm going to be doing, going forward on some of my launches. So, guys, let me know what you think, but this is the Maldives honeymoon strategy, like version four, 4.0, a lot of it's the same, but there's some new things that are different here. Bradley Sutton: But the very important that you guys know your Amazon recommended rank and especially if any of you guys have issues ranking for keywords or getting sales or getting impressions in PPC, just run your listing through Cerebro and check what that Amazon recommended rank is All right. So, number one again that means that's the keyword that Amazon thinks you're most relevant for, all right. Number 20, that means Amazon thinks you're 20th relevant, all right. The coffin shelf is a great example. The old coffin shelf seems to be completely locked in at a low Amazon recommended rank. Our Project X coffin shelf is like rank 25. For that you guys can see that yourself. Anybody can run the Helium 10 coffin shelf in Cerebro and you can see what the Amazon recommended rank is Right and it's not high. And that's why we're not ranking high organically. I don't know what happens, you know, like a shadow ban or whatever. I don't want to try and speculate on that, but in even in that case, this Amazon recommended rank is highly indicative of what's happening on the organic side. So, guys, I hope this helps. Let me know how it works when you guys try these strategies out, and especially, even if you have a more mature listening, let me know in the comments below what does it say for your Amazon recommended rank, the one that you've been struggling with? Let me know, and let me know how you fix it. Bradley Sutton: I'm not sure when I'm going to come to the Maldives next. You know, 500 was kind of like all right, I'm going to keep going until 500. So maybe if there's going to be a new strategy I need to come up with, I'll have another reason to come out, to come out here. This is my favorite place in the world the Waldorf Astoria. They always take care of me really well. If you guys make sure to you know, if you want to know how I afford this place, it's like $2,500 a night. Check out my travel hacking episode. Just look at up. You know Sirius Sellers podcast, travel Hacking. You'll find that episode and then you can see how I am able to get to this place without having to pay money or ask helium 10 for money for it. But anyways, guys, hope you enjoyed this episode and here's to another 500 episodes. Bye-bye now.

Meet Michał Suski who's one of the co-founders of Surfer SEO which is one of the fastest growing SEO tools and content tools on the market. Michał is also the Head of Innovation at Surfer as the company takes a data first approach when it comes to optimizing your websites for content. One of the key takeaways is that 25% to 30% of Surfer's userbase are using the AI content tools. Why? Simply put, he shares that AI content often beats your average content writer that you hire in terms of quality and research. AI content is here to stay and we need to embrace it just like their AI content author.

Did you know there IS such a thing as using your keyword or key phrase too much?Yep. The rumors are true.Here's what you can do to stick to good keyword density practices:Make the most of synonymous or similar keywordsAim to use your target keyword one time for every 100-150 words (in your blog, on your web page, etc.) or in 2-3% of the total copyCrystal likes using Surfer SEO & their keyword clustersBe mindful of search intentYou might also like:SEO Dictionary Episode 1White Hat vs Black Hat SEO w/ Stephanie Long Pt 1White Hat vs Black Hat SEO w/ Stephanie Long Pt 2Google's Helpful Content UpdatePS:This is Brittany's Case Study Training Crystal mentioned in the show!Doors for enrollment are open until October 1, 2023

Are you spending most of your time on writing content for your blog? Do you feel like you're missing out on important family gatherings and events? Or do you feel that you don't even have time to do what you love? What if there's a tool that can help you create more content that takes less of your time, will you try it? For today's episode, I have invited Michal Suski who will give us an idea about the power of SurferSEO in creating AI generated content. Michal Suski is the Co-founder of SurferSEO. He is a digital marketing and websites quality enthusiast and as an SEO genius, he has a data-driven approach to optimization. He has also trained hundreds of people on on-page SEO, content, and technical optimization. We had a wonderful discussion about different topics, including: How SurferSEO has evolved and how it did work and still works? How they introduced Surfer AI that creates content super cheap, but not just that - there is a HUGE surprise that is a game changer in the AI content generated space. We also talk about how AI will change websites and the online space for the good? What are the common fears people have with AI content? What is the future of content websites and why are content websites not going anywhere? If you want to grow your online business and have more time for your loved ones, go check out this episode now and explore more about AI generated content!   Episode Highlights   04:39 SurferSEO tools  05:41 Evolution of SurferSEO as a tool and brand 14:44 How does Surfer AI work? 22:49 Thought process around using AI 30:10 Is there a way to create a cluster of AI content? 38:36 Real users journey 43:02 How will AI evolution be amazing for us? 46:48 Ad revenue and cookies Key Takeaways   ➥ AI content detector tools, despite their advancements, are not 100% accurate. While they have the ability to analyze and classify various types of content, including text, images, and videos, they still have limitations and can make errors in their assessments. Michal had an analysis and took written content samples and half of them were considered AI generated content which is not accurate.   ➥ With the increasing presence of AI in the online space, particularly in the field of Search Engine Optimization (SEO), there has been a notable impact on the quality of content available to audiences. The integration of AI technologies in the SEO industry has led to several positive outcomes, ultimately resulting in better content for the audience.   ➥ The recent Google update can affect content website owners in various ways. It may lead to changes in ranking positions and fluctuations in website traffic. Content quality and user experience become crucial factors. Algorithmic penalties may occur for violating guidelines. To adapt, website owners should stay updated, optimize their content and website, and adhere to SEO best practices.   About The Guest Michal Suski is the Co-founder of SurferSEO. He is a digital marketing and websites quality enthusiast and as an SEO genius, he has a data-driven approach to optimization. He has also trained hundreds of people on on-page SEO, content, and technical optimization.   Connect with Michal Suski  ➥ Ep 62 How To Boost Your Website's Rankings With Surfer SEO - https://buyingonlinebusinesses.com/ep-062-how-to-boost-your-website-ranking-with-michal-suski-from-surferseo/ ➥ Surfer SEO - https://bit.ly/3X0jZiD  Resource Links ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/ ➥ Sell your business to us here - https://www.buyingonlinebusinesses.co/sellyourbusiness ➥ Content Scale AI (AI Content Detector) - https://bit.ly/3LlxRBV ➥ Semrush (SEO tool) - https://bit.ly/3lINGaV *This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.See omnystudio.com/listener for privacy information.

Today digital marketing specialist Matt Diamante shares his insights about SEO for small business owners.We talked about crafting SEO-friendly content, handling client expectations, and incorporating keywords effectively.  Connect with Matt:Understanding SEO (free course)WebsiteInstagramTikTok1. Matt emphasized the importance of small business owners understanding and implementing their own SEO:Knowing what goes into SEO like keyword placements, Content strategies, and technical aspects of SEO.For any business to thrive, they should be able to handle their own SEO. Or at least have a basic grasp of its functioning. 2. Matt gave an analogy of a website being a physical store:SEO is like building roads to that store making it easier for customers to find and access it.There's value of giving clients an understanding of elements such as title tags, meta description, headings, content styling.3. Matt mentioned the benefits  of using platforms like Shopify for e-commerce:Shopify can handle large traffic.Shopify takes care of SEO aspects like SSL certificates.Matt feels that Wix and Squarespace are limited for SEO (they restrict access to crucial backend features).4. Tips beyond basic SEO:Matt mentioned SEO tool Surfer SEO which aids in placing the right keywords at the right places in your content to ensure search engines find them.A crucial piece of advice from Matt was to get user feedback on the site's user experience to identify site issues and improve it accordingly.SEO Services need a balanced approach that involves both personality and technical SEO optimization. Matt emphasized the importance of infusing personality into posts similar to E A T policy (Expertise, Authoritativeness, Trustworthiness) of Google.If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showApply to be our podcast guest!

Where are you on your AI adoption curve and where is your company on their AI maturity curve? In this episode, co-hosts Pete Housley and Unbounce Content Creator Banafshe Salehi review a bunch of cool and innovative AI tools with the help of guest Saba El-Hilo, Unbounce's SVP of Data and Engineering. They're reprising the most popular episode to date - Try AI - but this time looking at specialized AI tools for marketers. What tools will the team actually be adopting? Which are over-hyped? And is the AI boom already on its way out? We'll find out on this episode of Unprompted.Meet The Unprompted CrewPete Housley is host extraordinaire and CMO at Unbounce. His co-host this episode is Unbounce Content Creator and Copywriter Banafshe Salehi. Banafshe has more than seven years of experience in content and brand from B2C to agencies and SaaS. She is a creative strategist, working on conceptualizing marketing campaigns, white papers, multimedia projects, and more.This episode also features Unbounce's SVP of Data and Engineering, Saba El-Hilo. Saba's career includes more than 10 years of experience building top performing and innovative products. She has deep experience working with Big Data, ML technologies and building web applications and services.Key Quotes*”We all know these models tend to hallucinate. They can return inaccurate data. There's a whole lot of privacy and data challenges. So the tech is so new, and we're seeing big players like Google and Microsoft build their entire suites and incorporate their entire suites on top of this tech. It's like building a car while driving it.” - Saba El Hilo*”These AI tools are time saving to free you up for the other stuff. So when there's a mechanical task or a repetitive task, it's amazing. Like, you do your inputs and, and the info is at your fingertips. And now you can act strategically and proactively without having to do that repetitive task.” - Pete Housley*”I had a moment of being a bit hopeless towards creative career paths. But I think now that I've played around with more specialized AI tools, I think there is a lot of value to having a person who is specialized use those specialized tools. They are not that easy to pick up. They need investment, they need time put into them. And I think they open up a lot of avenues for content creators like myself.”  - Banafshe SalehiTime Stamps[2:15] Introducing co-host Banafshe Salehi, Content Creator at Unbounce[3:28] AI in the News: SAG-AFTRA writers' strike[6:59] AI in the News: McKinsey's State of AI in 2023 Report[9:22] Is the AI boom on its way out?[11:10] Let's try new, specialized AI tools[12:15] Welcome back Saba El-Hilo, SVP of Data & Engineering at Unbounce[15:19] What are the rules to the team's tool review?[16:39] ThoughtSpot[19:42] Acrolinx[22:40] MadKudu[26:21] Optimove[29:26] Surfer SEO[32:13] Brand24[34:39] CrayonLinksConnect with…Pete Housley, CMO at UnbounceBanafshe Salehi, Content Creator at Unbounce Saba El-Hilo, SVP of Data and Engineering at UnbounceLearn more about UnbounceCheck out the tools we reviewed!ThoughtSpotAcrolinxMadKuduOptimoveSurfer SEOBrand24CrayonLearn more about UnbounceThis podcast is brought to you by Unbounce. Most AI marketing tools are… kinda the same. That's because they're built on the same, generic machine learning models—and they get you generic results in your marketing.Unbounce is different. It's trained on data from billions of conversions, which means it gives you content and recommendations proven to get you more leads, sales, and signups.If you're a marketer (or just someone doing marketing), you need Unbounce. You can build beautiful, high-converting landing pages for your ads and emails, plus get AI copywriting and conversion optimization tools—all powered by more than a decade of marketing data.Get the most conversions with Unbounce. Learn more at unbounce.com/unprompted.

Today we talk to conversion copywriter Haley Burns and explore how to implement creativity to improve website traffic and engagement. Connect with Haley:WebsiteLinkedInFacebookKey Takeaways from this episode:1. It's important to embed keywords into creative, engaging language and content.Surfer SEO and Jasper can serve as beneficial tools to generate new ideas.Continually optimize website content from both an SEO and copywriting perspective.2. Haley emphasized unique and refined writing for an authentic brand voice.Draw inspiration from reading fiction. (B also mentioned a nonfiction book to improve storytelling Stories that Stick.)Engage with diverse people and note their unique phrases.Take breaks from social media.3. Is there a specified formula or objective in copywriting for high-quality content?Haley: Sharing something new that resonates with the target audience suffices.B defined high-quality content as helpful.Crystal believes sharing a fresh and genuine perspective = high quality.For e-commerce, compelling content can contain word graphics and images.Haley: intention and honesty as crucial elements to high-quality content.4. Conversion copywriting addresses objections to sales success.Mastering conversion copywriting can lead to more effective persuasion techniques and stronger arguments in content.Addressing potential client objections in content reassureslients about the value of products or services.5. The essential mindset for creativity:Develop a curious mindset. Practice self-care by distancing from work.Nurture your creativity!If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showApply to be our podcast guest!

In this episode of "Business Success for Startups," host Anil Agrawal provides an in-depth review of the NeuronWriter app, a powerful tool for optimizing content for better SEO rankings, increased traffic, and improved conversions. The app utilizes natural language programming (NLP) to offer content recommendations and suggestions, making it a potential alternative to Surfer SEO. Key Takeaways: 1. NeuronWriter offers a range of features including drafting and documenting, content scoring, content ideas, and AI writing capability. 2. Users can generate content ideas, create content plans, and manage them easily within the app. 3. The app provides advanced AI templates and allows users to analyze content scores for optimization. 4. Users can track keyword progress, simplify content planning and optimization, and tag keywords accordingly. 5. NeuronWriter comes with a solid content editor with formatting options, allowing users to add links and images. 6. Additional features include internal link suggestions, generating content ideas, and analyzing search console data. 7. The app offers different pricing plans, although the details are not mentioned in the excerpt. 8. NeuronWriter encourages user feedback, with the ability for users to suggest and vote on features, as well as view the roadmap. Overall, NeuronWriter seems to be a comprehensive and user-friendly tool for content optimization, offering a range of features to improve SEO rankings and streamline the content creation process. --- Send in a voice message: https://podcasters.spotify.com/pod/show/anilagrawal/message

Our guest today, Angie Colee, is on a mission to destroy the idea that business means stress and struggle. Entrepreneurship may not be easy, but doesn't mean it should be hard!Connect with Angie:PodcastFacebookInsta LinkedinToday Angie interviews US! Listen to B and Crystal discuss SEO strategy, content strategy, tools for keyword research, and utilizing Google search results for improving online presence.1. Have no fear that AI is here!AI in marketing and copywriting is flawed in areas like giving feedback and prompting.Instances of AI-generated copy without human editing or proofreading (Brittany Herzberg)2. Steps for an SEO overhaul:audit for technical details, update SEO titles and meta descriptionsgive every page a job, and update image titles and alt textcreate a content plan 3. Need a Quick SEO Win?Run Ubersuggest technical SEO audit to fix broken links and other issues.Aim for a domain authority score of 15 or higher for small businesses.Use SurferSEO4. Tips for doing keyword research:Talk directly to customers to find out the non-jargony words they use.Use paid tools like Keywords Everywhere or the free Keyword Surfer plug in.School of PodcastingYou want to start a podcast, but you're not sure where to start. You need advice on how...Listen on: Apple Podcasts Spotify The Imposter Syndrome Network PodcastThe Imposter Syndrome Network (ISN) is a community of technology professionals who...Listen on: Apple Podcasts SpotifyIf you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showBe our (podcast) guest! Apply hereBook your $99 SEO Audit with Crystal!B's SEO Basics Checklistbrittanyherzberg.com / Instagram 10,000 Jasper words FREE!crystalwaddell.comGet the Show merch! Get Ocho: the best retirement info for entrepreneurs!Listen to the private podcast, SEO Shorts, for just $10/mo!

Laura Jawad is a personal trainer & birth doula and an SEO strategist for health & wellness pros!Find Laura:WebsiteInstagramNewsletter1. Laura discussed the advantages and disadvantages of online tools, including Chatbots (Chat GPT vs. Jasper), Surfer SEO and the Hemingway app.She noted the importance of fact-checking and avoiding generating false or offensive content.AI tools, like Jasper and Chat GPT, can save time and provide assistance for tasks, such as creating meta descriptions, headlines and alliterative content.Careful consideration should be taken when using these tools, since they  rely on the internet for their knowledge.2.  Laura's top four tips for using online tools for SEO copywriting:Address the tone of content to ensure it was written by a human.Verify that content is factually accurate.Run content through a Ai detector such as Hugging Face OpenAI Detector.Scan for plagiarism using Copyscape.School of Podcasting - Plan, Launch, and Grow Your PodcastYou want to start a podcast, but you're not sure where to start. Now you do.Listen on: Apple Podcasts SpotifyIf you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showListen to the private podcast for just $10/mo: SEO Shorts helps you put a simple & *strong* SEO strategy in place, today!Be our (podcast) guest! Apply hereBook your SEO AuditB's SEO Basics Checklistbrittanyherzberg.com / Instagram 10,000 Jasper words FREE!crystalwaddell.comGet the Show merch!

Welcome to the Simple and Smart SEO Show!

Every day when you open your email inbox, you're bound to receive a number of marketing emails from the brands that you follow. Have you ever wondered what determines whether you'd open or delete the email? In this episode, we're going to explore that further with Danni Roseman, Content Marketing Specialist at Surfer. At Surfer, Danni focuses primarily on blog management, copywriting, and growth marketing initiatives. Danni is a lover of the written word and takes a uniquely holistic approach to content marketing combining over 13 years of writing and editing experience to create content that has reached people in over 150 countries. Stay connected with Danni on LinkedIn or check out Surfer. Show Notes 00:00 - Intro 01:51 - Danni's career journey from education to content and copywriting 03:10 - Why email marketing still plays an important role despite the rise of other marketing channels 04:20 - The future of email marketing and its potential impact 05:55 - Surfer's approach to email marketing 08:35 - Practical steps to get started on email marketing 11:01 - Challenges to expect in email marketing 13:41 - Top three tips for winning at email marketing 15:59 - Individuals and brands who are nailing email marketing – Eddie Shleyner (VeryGoodCopy), Hannah Baxter (Anxiety Beer), The Hustle 40:39 - Fun questions with Danni

Your show's description (often called "Show notes") seems to take on many shapes and sizes. What constitutes good show notes? What do I Need? What about images? Websites? SEO? JOIN THE SCHOOL OF PODCASTING Join the School of Podcasting worry-free using the coupon code " ask" and save 20%. Your podcast will have you sounding confident, sound great (buying the best equipment for your budget), and have you syndicated all over the globe. There is a 30-day worry-free money-back guarantee Go to  https://courses.schoolofpodcasting.com/ask Sponsor: PodcastBranding.co If you need podcast artwork, lead agents or a full website, podcastbranding.co has you covered. Mark is a podcaster in addition to being an award-winning artist. He designed the cover art for the School of Podcasting, Podcast Rodeo Show, and Ask the Podcast Coach. Find Mark at  podcastbranding.co Mentioned In This Episode www.trypodpage.com Home Gadget Geeks Podcast The School of Podcasting Become an Awesome Supporter 03:12 What Do You Put Into Show Notes? 09:58 Subheadings 12:28 Podverse Clips 21:18 Pull Quotes 28:55 Conversation Vs Podcast 32:46 What is in the Box? 34:29 Your Newsletter Address 35:27 Blue Sona Microphone VS SM7B 45:27 Awesome Supporters 48:07 Sweetwater's 90 Day Deal 48:28 SEO Tools 52:28 Podcast Mirror for Kajabi Podcasters 56:19 Apple is Looking for Native American Stories 57:56 Integrating Streamyard with Calendly 01:04:42 Text Metrics Intro 01:07:34 Sprinkling in SEO 01:15:17 The Joys of WordPress Mentioned in the Show School of Podcasting Otter Transcription textmetrics (check out Neurowriter and Word Hero Longtailrpo, Surfer Seo ) clicktotweet Longtailrpo the soccer sidelines tworld.com OC white Boom Arm  Samson Boom Arm Samson Q2u Profit From Your Podcast acuity scheduling Calendly TidyCal Podcast Branding  Based on a True Story Podcast Podpage Every week Dave Jackson from the School of Podcasting and Jim Collison from the Average Guy Network answer your podcast questions. This episode 411 is part of the Power of Podcasting Network  

Wie begegnet man am Besten den Core-Updates von Google? Wie hilfreich ist AI Content momentan und werden wir unseren Content in Zukunft überhaupt noch selber schreiben? Warum fällt uns Linkbuilding in Deutschland so schwer? Und was hat das alles mit explodierenden Tauben zu tun? Jonas Tietgen, Consultant bei WP-Ninjas, und Jannik Schubert, Owner und SEO Consultant bei stop looking, machen sich gemeinsam mit Jennifer Lapp, HubSpots Leiterin des SEO-Teams, auf die Suche nach Antworten und liefern sich dabei einen informativen, wie unterhaltsamen Schlagabtausch. Themen: [3:37] WP-Ninjas und andere Webprojekte [7:25] Linkbuilding-Strategien im globalen Vergleich [16:06] Core-Updates & Helpful Content Update [20:42] Wie relevant ist das Suchvolumen? [23:57] Core-Updates als Chance für Optimierung [30:00] Verbessern Core-Updates die Suchergebnisse? [43:00] Wie hilfreich ist AI Content? [49:56] Was ist euer Lieblingstool und warum? In der Show erwähnt: Jonas Tietgen – Co-Host – Search Effect SEO Podcast | LinkedIn Jannik Schubert – E-Commerce-Manager | SEO – NOVAFON | LinkedIn Search Effect Podcast How to Write a Content Marketing Mission Statement in 3 Steps (Plus 12 examples) Semantische Suche ausführlich erklärt von Olaf Kopp » Aufgesang https://www.google.com/search?q=why+don%27t+i+see+baby+pigeons  SommerSEO: So heiß wird der SEO-Contest 2022  Lieblingstools: Ahrefs, Keyword Insights, Surfer SEO      Feedback? Gerne an podcast-dach@hubspot.com  Mehr über uns unter: https://www.hubspot.de/podcasts/listen-and-grow

Künstliche Intelligenz ist eines DER Hot Topics in den letzten Jahren. Auch in der Suchmaschinenoptimierung spielt KI eine immer größere Rolle. In dieser Folge lernst du, welche Möglichkeiten sich bereits jetzt schon mit KI-gestützten SEO-Tools ergeben und wie du sie für dein Business nutzen kannst. Wir sprechen über Potenziale, aktuelle Beispiele, aber auch Grenzen der KI. Eine richtig spannende und zukunftsorientierte Folge also ;) Viel Spaß! -- **Der Sponsor der heutigen Folge ahrefs** bietet mit seinen Webmaster Tools eine kostenlose Möglichkeit, deine Seite und Rankings zu analysieren und zu überwachen. Hier geht es zu den **[Webmaster Tools von ahrefs] (https://ahrefs.com/de/webmaster-tools)** -- Jasper für KI-gestützte Texterstellung [Jasper.ai](https://www.jasper.ai/) Surfer SEO für KI-gestützte Textanalyse **[SurferSEO](https://surferseo.com/)** Keywordinsights.ai für Keyword-Cluster und Analysen **[Keywordinsights.ai](https://www.keywordinsights.ai/) -- Wenn dir diese Folge geholfen und genauso viel Spaß gemacht hat wie uns, freuen wir uns über eine kurze Bewertung in deiner Podcast-App. Es dauert nur ein paar Sekunden und deine Unterstützung macht für uns einen riesigen Unterschied! Vergiss außerdem nicht, den Search Effect Podcast zu abonnieren, damit du keine zukünftige Folge mehr verpasst! **Wenn du Jonas als dein WordPress-Sicherheitsnetz im Rücken haben möchtest, klicke hier: [WP Ninjas Dojo](https://wp-ninjas.de/wp-ninjas-dojo)** **Wenn du SEO noch besser verstehen und umsetzen möchtest, schaue bei Jannik's SEO Coaching vorbei: [stop looking SEO Coaching](https://stoplooking.de/seo-coaching/)**

In a previous episode we talked about Surfer SEO, and today I found a new resource that is very simliar.Right now there is a lifetime deal at App Sumo.The tool is called NeuronWriter and I bought this one and it reminds me A LOT of Surfer SEO except for one thing. there is a lifetime offer on this for $59. More information.School of Podcasting The ultimate resource for learning how to podcast the right way Create a great-looking website for your podcast with ZERO coding.Try it for free for 7 Days at www.trypodpage.comSupport the show

Is it really possible to create all of your content on an automated basis using AI? In this episode, Arpad Balogh will be sharing five steps to creating successful AI-generated Content. The steps are: Research, research research Make an outline Use an AI writer to generate content Make a Standard Operating Procedure (SOP) Optimize AI content with Surfer SEO

Show Highlights: •Jasper is a great tool that can help you be more prolific online.• You can use Jasper for things like creating meta descriptions, title tags, product descriptions, social media captions, or long-form content.•Jasper is a great tool for e-commerce sellers because it helps with conversion copywriting, Facebook ad headlines, and Google ads.• A business owner needs to understand their business, ideal client, products or services before using Jasper so that they can give the tool the information it needs to generate quality output.• SEO tools like Uber suggest, keywords everywhere, and keyword surfer help with prerequisite keyword research while creating content. Surfer SEO is also helpful for optimizing content for search engines and ranking purposes.• Social media applications for Jasper include engaging questions and polls templates which are great ways to increase engagement on platforms like Instagram.• @pinmyshopify on Instagram is a great place to reach out if you have any questions about Jasper.

Thanks for joining us for our fifth episode of the Simple and Smart SEO Show! We hope you enjoy today's podcast. Here's the skinny on what we're discussing today in SEO land:•Brittany Herzberg and Crystal Waddell are the hosts of “The Simple and Smart SEO Show.” • On today's episode, they discuss their favorite SEO tools for Google. • Brittany's top pick is Uber Suggest, which she uses for keyword research and site audits. • Crystal loves Surfer SEO, which can help you with things like adding missing keywords and internal links, as well as giving you ideas for new content.• Brittany's second pick is the Keywords Everywhere extension to download keywords and export them.• Crystal's second pick is Ahrefs, which has a free version that lets you utilize some of its features for one website.• The health score on Ahrefs tells you how close to 100 your website will rank based on factors such as broken links, tags, and meta descriptions.• Brittany also touches on how Google's "people also ask"  and "related searches" sections can give you content ideas and different keyword phrasings to consider.• Crystal's final pick is the Content king app. Content King provides SEO site health feedback in real time and gives you a list of tasks to improve your website's ranking.• Ahrefs, Ubersuggest, and Content King are great tools to help you improve your domain rating quickly.• Remember that it takes time for changes to show results- keep at it!B's linksWebsite: brittanyherzberg.comInstagram:Brittany's SEO cheat sheetCrystal's linksWebsites:crystalwaddell.com and collageandwood.comInstagramJasper.ai Start Your Shopify StoreSEO Writing MasterclassIf you make a purchase after visiting our links, we may receive a small commission. Thank you for your support!

Keith Perhac: Hello and welcome to Data Beats Opinion. I am Keith Perhac. And I'm here together with Alan Silvestri. He is the founder and director of strategy at Growth Gorilla. And in your own words, Growth Gorilla is a no BS content promotion and distribution agency for B2B SaaS companies. Thanks for joining us on the podcast.Alan Silvestri: Hi Keith. It's great to be here. And so yeah, the no BS part, I actually took it out of the name and I was listening to one of your older episodes where you were talking about and making fun of people that have the no BS part in the name, so it's appropriate as well. We don't have that anymore now.Keith Perhac: It's hilarious. It's so funny how quickly that whole... The view of those things changes. Eight years ago, nine years ago, that was like, okay this is something that's brand new. People are BSing us all over the place. Putting that in, it's like, "Yes, this is a straight shooter." And then as soon as something gets popular like that everyone's like, "Wait a minute. We're all no BS." And it becomes noise at that point. And then you have to find the next one to go onto.Alan Silvestri: Yes, exactly. That's the main reason we didn't want to. We had that for a while. I think we were in the batch of people that were in the first ones to do that, but then it becomes trendy and so yeah, we said just let's leave it.Keith Perhac: Yeah, before that it was, you remember when everything was named Sumo for some odd reason.Alan Silvestri: Oh yeah.Keith Perhac: And then after that it was Sherpa and it was like content Sherpa and all this stuff. And I found out later that Sherpa is a people, in English we always thought, it's a guide, but it's like saying, “Content Indians” or “Content Polish”. It's a group of people. And I was like, "Oh, that doesn't work as well anymore."Alan Silvestri: Yeah. That's one of those SaaS trends, like having the name that finishes with LY.Keith Perhac: LY yep. Yep.Alan Silvestri: Like Calendly basically. Everybody started doing the same thing, yeah.Keith Perhac: Awesome. Awesome. Yeah. Well, I want to talk today a lot about content promotion and that strategy. I mean, most of us follow the, “Build it and they will come” from Field of Dream strategy and you've worked with a number of people like Podia and UpLead and a bunch of others. And just wanted to talk about how people generally go around content promotion, how they generally think about it and then why they're all wrong - and what you would recommend in those cases.Alan Silvestri: Yeah. So I wouldn't say that everybody is wrong. The main thing that we notice with SaaS companies is that they're very good. Well, for the most part, they're very good at content strategy, content production. So they're really good at knowing the types of keywords that they need to rank for. They are good at knowing the different types of pages that they need to publish. So feature pages, the alternative two kinds of pages. But the problem is that, basically once the content is published, they don't really know what to do with it for the most part. So some of them, what they do is they just do a little bit of social media, reposting content into maybe Infographics or articles or podcasts or stuff like that, which is what I would say is the more classic “content distribution”.Alan Silvestri: So, the way that we see content promotion is a proactive way of taking the content and putting it in front of the right people. And for us, what we do is more content promotion with the main focus of ranking pages higher in Google for the target keywords. So it's content promotion/link building essentially. But yeah, the way that we see it is link building done the right way. So for the main purpose of increasing rankings for your main target pages, that can be the pages that can give you the best ROI in the shortest term possible. So this is the difference here between what we do and the standard link building just randomly building links to pages. We have a very strategic approach that we use to identify these pages that are the best pages in terms of ROI for you.Keith Perhac: And how do you go about that? I think one of the problems a lot of places have is they have so much content and they're like, "I don't even know where to start." We have these things that we've spent a lot of time on, but that doesn't necessarily mean that they're good for that type of content promotion. So what's your filtering process?Alan Silvestri: So first off, I like to talk about what I call the “Content Graveyard”. So content graveyard is essentially where content just sits on the website and does nothing for the company. So like you mentioned before, people think that they can just magically keep publishing and pumping out content in the hope they will magically rank, but sooner or later, you will get to the point where you hit a threshold and you will need more backlinks or better on-page optimization, so better keywords and better improve them that way. But the problem - what most people do is they try some link building. They get to a certain point where they think they have worked very hard on it and didn't get very nice results. So they just stop and decide to quit and just keep publishing content in the hope they will magically rank.Keith Perhac: That something's going to magically pop up there into the social almost like Geist.Alan Silvestri: Yeah. Yeah. So this is what we call the content graveyard. So what we found out is the best way to fix this problem is to essentially make it in a way that your content production efforts are supported by a constant flow of backlinks to your most important pages. So the way that we do it is, we identify the pages that are already ranking quite well, maybe page one, page two, page three of Google. And we start building backlinks to those pages in a way that makes sense, obviously. And we have a whole process for that. But the main idea is to try to push those pages higher in the rankings first. So that then once they rank higher, they start to also get backlinks naturally from people that are looking for information on the web.Alan Silvestri:  And so, all of these efforts start to snowball. Sorry. So in a way it looks natural to Google because Google sees that your page is ranking higher, it started getting more backlinks and then more pages start ranking higher, the overall strength of the website in terms of links. So the domain rating or domain authority starts to increase and all of this contributes to making the site rank better for all of the keywords. So yeah, the whole idea is to get this constant flow of backlinks in a way that looks natural to domain and the most important pages essentially.Keith Perhac: Is this something that you see? I think a lot of people when they start thinking about getting pages to rank or SEO, they feel... I think that there's a hurdle because everyone's like, "Oh, it's going to take three to six to nine months before I even see any results." How do you overcome that hurdle when talking with clients or with any starting a new project where you're coming in and it's like, "Is this going to take six months to see anything?"Alan Silvestri: Yeah. So first off, yes. For the most part, it does take a long time. For this reason. We only work with clients at 12-month engagements. So we don't do the three-month test because essentially that doesn't work. So we only, yeah, we only want to work with the clients that know that this takes a long time. So typically what I say is if you are an established company with a high domain rating and a lot of content published already and some traffic and some momentum, then you might be able to even see results in two, three months, depending on the types of links that we do. And on the types of pages that we decide to focus on. So if the company is newer, that typically takes in between six and 12 months to start seeing some momentum. So these are, I will say the typical ballpark numbers that I give to new clients that come to us.Keith Perhac: So when you say high domain rank, what, so that people listening under have an understanding, what is high domain rank in your mind? Because I know a lot of people they look at Ahrefs and everything and they're like, "Oh, I'm doing great." Then they look at their competitors like, "Oh my God."Alan Silvestri: Domain rating for stuff is a metrics at Ahrefs and there's also domain authority, which is by Moz. So it's two different software companies. Each one is slightly different. We focus on the Ahrefs metric. The main reason for this is because the Ahrefs metrics is built mainly on backlinks while the Moz metrics use a few other different factors in there. So it's slightly different, more comprehensive. But since we only work with backlinks and content promotion, we prefer to use Ahrefs metrics. So the way that you typically can identify the domain rating and your need of increasing domain rating is that you need to calculate what we call the link gap between you and your competitors. So you can do some kind of analysis where you essentially determine how many links your competitors have more than you.Alan Silvestri: And you can do this across multiple competitors at the same time. So once how many total links their website has more than you, then you can also calculate how many new backlinks they are building every month. And so all of this data is available in Ahrefs. And so essentially you then sum the two numbers, so the total link gap, plus the new backlinks every single month. And then you can do, for example, let's say that you want to focus on a 12-month campaign, then that you need to close the gap with the total number of links, plus keeping also in mind the new links that they build every month. So you need to do better than that essentially.Keith Perhac: Right, exactly. Exactly. And I think one of the struggles that... And I think one of the benefits of working with someone like you and Growth Gorilla is that like you said, it is a time-intensive thing. And as a founder or as someone who is running the business every day, there's always going to be fires, there's going to be things coming up. And the issue that you then run into is like, okay, this is something that needs to be on clockwork every single day, every single week, doing it over and over. And it's like, it's really difficult to find a two-week stretch -I can focus on something for two weeks, but then can I do it for six months? And I think that's the value that you bring in a lot, not only just the knowledge but also the single-minded focus into that.Alan Silvestri: Yeah. So the way that I typically explain this to the client, is they hire us for the expertise and for the hands that we put into the work. Because something else that we noticed in a lot of SaaS companies, and this is also one of the main reasons why we decided to specialize in B2B SaaS is because most of them have a content marketing department, which is mainly content strategy and content like publishing production, but then they don't have the content promotion department. So essentially, so yeah, they're missing the last piece, which is very important.Keith Perhac: Yeah, exactly. And even with our own stuff and we've built internal processes, we call it the Infinite Content Plan where essentially the idea is we build cornerstone content and then we build out satellite content around that of webinars and videos and audio and tweets and blah, blah, blah, all based around the singular idea. But you're exactly right. It's like, "Okay, we've launched this to our existing list." And then all the other content is out there and then poof, and it's like, then nothing happens. So you're exactly right. That is the bottleneck. That is the challenge because some of us are really good at that and some of us are really not.Alan Silvestri: So yeah, something else that's very interesting. There's a study made by Ahrefs where they found out that 90% of all of the content published on the web doesn't get search traffic basically. And the main reasons for that is - I think three main reason the first one is because it doesn't have backlinks, so that's number one. Second one is because people choose keywords that don't have search traffic potential. So keywords that they think are good, but nobody's searching for them. And the third one is because they are not using the correct content type for the specific keywords that they want to rank for and content type is essentially. So if you have, so for example, let's say that your keyword is called “email templates”, that you want to rank for. And then you look in the top 10 and all of the pages ranking there are so essentially blog articles that are talking about how to create called email templates and some tips and tricks, some examples.Alan Silvestri: And your page, you're targeting called email templates, but your page is maybe a feature page or a product page. So, in that sense, the content type is different than what's already ranking in Google. And so for this reason, it is going to be very difficult for you to be able to rank and compete with the other pages. Essentially something that's very useful to know for everybody is that Google shows you what it wants to rank. So, as long as you look in the top 10, what you see there is what Google wants to rank. The main idea is to try and do something that is like that, but better or maybe with a different spin. We've seen that content that's controversial can rank better as well. So even though it's not the same exact thing, so those are the two main things to keep in mind. So either do it better or doing different than the other people.Keith Perhac: So taking your email template - instead of having 10 templates, it's like “Why email templates should never rank” or “Why you should destroy all your email templates” or “10 email templates you should never send” … that kind of stuff.Alan Silvestri: Yeah. Correct.Keith Perhac: So this is something that I think, especially in SaaS, that we run into a lot and I think less so for like Infoproducts and stuff, but very much in SaaS, where we have our content engine that is mainly blog based or article based or whatever that is those listicles they're trying to hit keywords. But we as business owners and people who are like, "Okay, we need to improve the business side. We want to focus on feature pages." Like you're saying, we want that 10 email templates - we don't want them to go to a blog article. We want them to go to our feature page. And that's a fool's errand because that's never going to rank, so how do you balance that when you're talking to a company that is no, no, no, we don't want blogs we want signups?Alan Silvestri: Yeah. So first thing to mention is we only work with companies that already have a content strategy where all of the different stages of the funnel are being covered. So they will have blog articles, they will have essentially all the different types of pages. So in case, we get a client that wants to work with us, but they only have product pages. We tell them, please go to these guys …. Keith Perhac: Come back when they can.Alan Silvestri: Yeah. So come back when you're ready. That said there are ways to build backlinks to product pages. It's probably like 20% of what we do just because it's more difficult. The main way to do that is through guest posting, which is probably the oldest link-building strategy out there. But the good thing about, guests posting is that you are building backlinks through new content that you are publishing.Alan Silvestri: So you have control over the link, the anchor text and everything that you do inside that article. What we do instead is we do link placements in existing content on the web. So, in our case, we don't have full control over the link. We can't typically ask the website to change the anchor text or change the text because it's an existing article. So what we do is simply find the articles that are already perfectly written and structured for the link that we need. But yeah. So if you want to build links to product pages, the best way is probably guest posting. Just because you can be sneaky and add the link in there. Yeah. So you can control that. That said, we typically tell clients that they should be focusing on all three stages of the funnel. So typically start from the middle, then move to the bottom. And then once you have more revenue coming into the door, you can go back to the top of the funnel and get more traffic to attract more and newer customers that way.Keith Perhac: Yeah. So when you are looking at optimizing for articles and for content, how do you then talk to clients as far as… people are reading these blog articles and then ….what? So how do you then build a strategy around,... someone's coming into this article, this is what... Do you give advice on, here's what you need in the article in order to bring them into being a trial or a customer?Alan Silvestri:  So no, technically. So the other thing is we typically want to work with companies that have a process or something in place to be able to measure the ROI from the content. So typically either having goals in Google Analytics that can measure how many visitors are going from a block to a sign up essentially. So then what we simply do is we, so we start off by defining the strength of the website and we call it the keyword difficulty baseline. So, if you check Ahrefs or some of those tools, they have a keyword difficulty metric, typically easy, hard, and all that. And then what we do is we, so we have a process to be able to define the strength of your site at any specific time. So we know what kinds of keywords your website can rank for, with the current domain rating that it has now.Alan Silvestri:  So with that data, we can then segment all of the main keywords that your site is already ranking for and be able to focus on the ones that are the easiest ones first. So it's not like just speaking and taking the Ahrefs like buckets of difficulty, because those are very generic. This is specific for your website. So it works better. And it allows us to focus on the easiest pages first, so we're able to rank those higher in the next 60 to 90 days typically. So then yeah, what we do is after we have defined this websites strength, we can do... So we export all of the pages that are ranking, for example, from position four to position 20 or 30, so page one, page three. Then at this point we get back in touch with the client and we ask for their input on which pages they think are the most important for them from a business standpoint, because this is like data points that we don't have typically.Alan Silvestri: So this is good to have the input from the client, so they can tell us, "Yes, this page is converting very well. So we would like to focus on this one and all that." So at this point they can also send us their conversion data that they have. So the Google Analytics spreadsheet CSV and we can match it to the pages that we have left in the list. So then at this point, what we do is we have a short list of pages that are, so yeah, they're already ranking well, page one, page three, that the clients told us that they have a very good business potential and ROI potential. What we do next is we take each of those pages and we do what we call a deep dive analysis. So we make sure that the page is matching the searching intent for the keyword that is matching the content type that we were talking about earlier.Alan Silvestri: And that also it's matching or that it better than the content quality. So for content quality, we use Surfer SEO, it's like an SEO audit tool that can give you a content quality score. So that then, so if you need to, you can maybe add more keywords in the title, in the body. You can add internal links to improve the onsite optimization for the keywords. Because the whole idea is that the backlinks that we build are going to be more effective if the technical and the on-page side of things is better.Keith Perhac: Right.Alan Silvestri: So we try to come in once everything else is taken care of essentially.Keith Perhac: Right. And do you lead people through that? Because I think that's one thing that a lot... Even if you have a content strategy, even if you know what's happening, there's always holes in this. And this is one of the things that I think is a struggle with content marketing and really any sort of digital marketing is that there are so many things-  like people might have all their keywords dialed in, but they don't have their schemas installed or they don't... Like, there are so many pieces. Do you help people walk through that? Because there's always a lot of low-hanging fruit.Alan Silvestri: Yeah. So, we get started, as I said, trying to do a discovery process. So we really try hard to find companies that have everything or as much as possible of their other stuff taken care of, because otherwise, we would have to do 10 different things.Keith Perhac: Start from the beginning. Yeah.Alan Silvestri:  Yeah, yeah. That said, there are a few companies that are newer and they don't know some of these things. So what we do is we can point them to other people that can help them. Or we have a quick checklist of the main things that they need to have covered. So it's part of the onboarding process. We have this checklist and the client survey. So they can tell us no, this thing we don't have it or this is not working at the moment. So then we can point them to someone else that can help. So basically fix it before they come into work with us.Keith Perhac: Yeah. So, what is some of the best advice you would give for someone in both cases where they want to come work with you, but they're not sure if they're ready. What are some of the things that you would say, look, get these five things in line and this is going to build that foundation so that we can do our job the best, what would those be?Alan Silvestri: Yeah. So first off I would say having the technical aspect covered, so the site is fast, it is loading fast. The site looks good as well. So the design aspect is very important, especially. So if you're trying to get people to link to your content, the content really needs to look good because unfortunately, people do judge a book by its cover. So yeah, that's very important. Having a super-fast snappy site that looks good and modern. And then the second thing is to have a content strategy in place that as I was saying before, covers all three stages of the funnel. So you should have your top of the funnel content, the middle like reviews, alternative to, and all of the how-to guides, plus the feature pages and all of the bottom of the funnel pages. Once you have-Keith Perhac: Real quick. Yeah. When you're talking about top of funnel, you're talking about essentially SEO content, that is something that hits those 2:00 AM search queries, something like, I need an email template or I need, what's the best thing to use for X? Those types of contents, yeah.Alan Silvestri: So those, I would say it's middle, it's more of the middle of the funnel because people are in the consideration stage. So they're looking and searching for solutions. So the top of the funnel is, so I would say is the type of content that is more generic and broader in a way, but it has to do with your niche, with your industry and the problem that your software solves. All of those topics are very useful to attract new people that maybe still don't know that they have this problem. But then by reading the content they are like, "Oh, okay, so maybe I need this." And then they dive deeper into the middle of the final content, so discovery. They start to look for alternatives. And then the final part is the bottom of the funnel where they essentially either know your name, so they are just ready to buy or they are looking for alternatives and competitors and stuff like that.Keith Perhac: Okay. Awesome. And then, sorry, I interrupted when we were talking about the content side. And then, so we talked about the technical side, we talked about, okay, they have the full funnel, top, middle, bottom of content. And then what else would they need before they really are able to make this work with you?Alan Silvestri: Yeah. So the last thing is those three things that we mentioned before. So once you have the content, you should make sure that the content is matching the search term, the content type and the quality as well, for the keywords that you want to rank for. Once you have all of this ready, then you're ready to build backlinks and promote the content because the structure is essentially solid.Keith Perhac: Right. And that's a guide that you also provide and help people through when they start working for you. It's like, we went over it now, but it's also like, okay, when you start working together, here's the checklist of the 20 things, look at these, make sure you're-Alan Silvestri: So we do this with the sites that are the more new, so yeah, new companies that are just starting out, maybe they have five, 10 articles on the blog. So it's still a good time now to let them know about these things so they can work on it. Because otherwise if the company is already a little bit established, maybe they already have 30, 40 pages on the site, then it will take too much time for them to fix everything and then come us. So in this case, I just tell them, come back to us in next quarter, maybe once you fixed all of these things.Keith Perhac: Got it. Interesting. So once someone gets that together, what would be some of the first things that you would really recommend looking at or doing in that outreach? Is it just like, okay, once all your ducks are in a row, is just continual outreach to the right people and finding the right content to get those backlinks to, is that really the magic that you bring there?Alan Silvestri: So the magic I would say is more into the strategy. So the three main problems that most SaaS companies have with content promotion and links is, number one, they don't know which pages to promote and in which order, and this is the solution is what we discussed now. So by being able to identify the pages that have the most potential from an ROI standpoint, the second problem is knowing the types of links that they need to be able to rank these pages higher. And the last problem is having a system and a process to do basically the work.Keith Perhac: Do the whole thing, yeah.Alan Silvestri: Yeah. So number two. So knowing the types of links is something that is quite of a technical thing to do, but this is where an agency like us can come into place and be very useful. So what we do is we have a process where we analyze all of the competitor backlinks and we can identify the main metrics that these backlinks need to have for you to be effective. So the domain rating that the backlinks need to have the type of traffic, the URL rating, so - the strength of the page and not only of the domain and then things like topical relevance. So knowing the types of anchor text that the backlinks need to have. The distribution of the anchor text and the distribution between links that are pointing to your homepage and links that are pointing to the internal pages, like blogs and stuff like that. All of these things, you put them together, we have a report for this, that then we use, and that's going to be determining the whole outreach that we do.Keith Perhac: Right. To me, this is the most fascinating change in marketing over the last 10 years. Because you just explained things that, I mean, I know how backlinks work, but now you're talking about anchor position and what is the relevance score and just how often you're doing anchors versus regular, like all this stuff.Alan Silvestri: Yeah. Yeah.Keith Perhac: And it's so in-depth and it's so outside, if you're not an expert in this, there's no way that you're going to be able to understand and manage this because marketing has honestly gotten... Like when I started doing digital marketing, it was like, you have one person doing the landing page design and the SEO and probably writing a bunch of the content. And now it's gotten so expert-based, you have to have an expert to get into any points of these because you can't do the general anymore. You can't do general optimization.Alan Silvestri:  Because the main problem is the thing that media has become so democratized now that anybody can just publish anything they want. So there's so much stuff published around that, I don't know how many millions of pages are published every day. To be able to really compete and stand out, you really need to dive deeper basically into all of these things.Keith Perhac: And it is, it's standing above the crowd. So do you know Stack Overflow on the web?Alan Silvestri: Yeah.Keith Perhac: Yeah. So there are a number of different Stack Overflow. It's not even clones. They just scrape the information off of Stack Overflow and they rank higher than Stack Overflow now because they've been able to game that system. And because they understand at a deeper level what Google is looking for and they're able to produce that and it's mind-blowing.Alan Silvestri: Yeah, yeah exactly. So, everybody says that SEO is dead, but actually, it's just that Google has changed. And so SEO is changed with Google as well. So yeah, that's the thing you really need to be constantly on top of things and things change super fast. So this is, yeah. Another reason why having somebody that's dedicated to only this is a good idea.Keith Perhac: And it stops the things of, because you're in the know, you understand all this stuff, so it stops the, "Oh, my page rank just dropped on the 15th. Why?" Because we don't know because it's this black box of Google, but as someone who's invested and working every day, you're like, "Okay, I've seen this against..." So when I was back doing some of this stuff, I was able to say, "Oh, look, all of our clients in healthcare saw this drop." So obviously Google put out something that hit health systems as opposed to other ones and be able to see that at a macro level, which as an individual, like me doing a SaaS company, I can't do.Alan Silvestri: Yeah. Yeah. And so the other thing is, you really need to be a specialist, but also be able to know when your specialization is not enough. So we just recently did a test with this client and we were building links to this page of them. But the page wasn't ranking higher than position four, three or something like that. And number one was a competitor with a page that has zero back links. And the domain rating was even lower than the client. So they're like, "Okay, what's happening, what's going on?"Keith Perhac: What the heck?Alan Silvestri: Yeah. So we found out that the only reason why the clients wasn't ranking higher is because they didn't have one of the keyword variations inside the title. So we just did a test. We simply added the keyword in the title. And basically once the on-page optimization was done properly with this extra keyword-Keith Perhac: Just up to number one.Alan Silvestri: So yeah, it's like finally the backlinks were able to unleash their power and the page shot up to number one. And the competitor basically disappeared after a while.Keith Perhac: How do you even go about figuring that out though? Was it just testing or like? It's mind blowing.Alan Silvestri: So basically every month we reassess and make sure that the roadmaps, the strategy that we have with all the pages is - still working. So we saw that page wasn't ranking higher and so there was basically a delay compared to the expectations there. So we ran the on-page audit tool, again, Surfer SEO. And we saw that the only difference between them and the competitor's was from the on-page side of things. The lack of that one yeah, related keyword in the title.Keith Perhac: That's crazy. That's absolutely crazy. So then I guess what would someone who wants to get started with this, we talked about, okay, what should you have at the beginning? What should you have like to get all your ducks in a row before you work with you or with Growth Gorilla? What advice would you give for people who are looking to get started with this, who maybe aren't ready for that? What's the number one piece of advice you would give for someone who's like, "My ranking just sucks. We're not getting the traffic we want, we're having to pay for ads to supplement that. I want to get out of the ad game." What should they do? What's your number one piece of advice?Alan Silvestri:So the first thing that most SaaS companies can do themself straight away, is try to increase their own domain rating. So the best way and the easiest way typically to do that is to try and get placements in all of those listicals or list articles that are mentioning best 10 tools for customer service, for example. So find out the main industries that your software covers. You should know them already. If you found product-market fit. So then it's simply a matter of finding all of these articles. So you can do searches for like best tools for this, best tools for that. And then you can get all of them into a list, make a note of, for example, what this article is missing or what this article is covering, the specific angle, maybe. So you can use that to pitch the inclusion of your tool in that specific list.Alan Silvestri: So maybe the list is the “10 Best Tools for Busy People”. So find a way to say why your tool is good for busy people so that they will get you placed inside that list. So all of these list articles are very good because you would get a link to the homepage and that typically increases the domain rating, the strength of the whole site. And then once you've done this for a while and you capture like all of the opportunities that you could, then the domain rating will be higher. So then all of the other content that you have should start ranking higher. So maybe it will get to page two, page three, something like that. So at this point you can start doing the process that we talked about before. So identify which ones of these pages that are already ranking well without back links have the most potential for revenue for you.Alan Silvestri: And then you can focus on those first, push them higher in the rankings and then move on to the other ones as well. The important thing to mention for people that are just starting out with this, is to find an outreach process or template or method that works for you specifically for your situation. Because the thing with link building and content promotion is there's a ton of different strategies and tactics and all of that stuff out there, like broken link building, guest posting. So, none of this will definitely work a hundred percent for you. So it's just a matter of finding what works for you. So you can try a couple of them and see which one you think works best, basically.Keith Perhac: Yeah. Awesome. Awesome. Thanks. I actually have one thing. I've got to show this because this is probably the most amazing thing I've ever seen. So this is your website and this is the most amazing Vaporware Eighties Aesthetic that I've ever seen. And I just got to ask why? It's so cool. I love it. I love it. But I mean, you've got the posters behind you and everything, how did this come about?Alan Silvestri: So I've always been very much into the eighties. I was born in 1986, so it's not like I'm an eighties kid, but yeah, I got, so yeah, the leftovers from that, I would say. Then I'm Back to the Future fanatic. That's like my main obsession. I have a whole sleeve tattoo that's just Back to the Future stuff basically. The wall in front of me is all Back to the Future stuff. I do have like here, for example, a little-Keith Perhac: Oh, nice. Love it. Love it.Alan Silvestri: So yeah. Then I was able to buy a DeLorean as well, two years ago. That's my main car that I use every day. I go grocery shopping with it. So you could tell I'm really into that mood and yeah, I mean, so it was just like a natural progression to have the agency and the business reflect yeah, the way I am basically.Keith Perhac: That's awesome. So have you put a flux capacitor in your DeLorean?Alan Silvestri: Not yet because I still spending a lot of money to fix the actual car, but yeah.Keith Perhac: I mean, at this point, it's what a 40 year old car I think.Alan Silvestri: Yeah. 41 years old.Keith Perhac: 41. Wow. That's crazy. Awesome. Alan, thank you so much. So where can people find you online? So we're going to link to Growth Gorilla. Where else should people find you online?Alan Silvestri: Yeah, the main place is the website. http://growthgorilla.com and then my Twitter account is @AlanGGorilla   Those are the main places.Keith Perhac: Awesome. Alan, thank you so much for taking the time. Pleasure talking to you as always.Alan Silvestri: Thank you, Keith. It's been great.Keith Perhac: Take care.

“Organic is this new big channel because it scales and you pretty much get an infinite return on investment if you rank well… When you're small and you don't have resources, you're kind of trying to do everything, and that's not the way to go. So I would wholeheartedly advise every small startup these days to just focus on the one thing that is really driving leads.”Hello, hello. Welcome to another episode of the Flying Cat Marketing Interview Series. Today you'll hear our conversation with Emilia Korczynska, Head of Marketing at Userpilot. She helped the company go from publishing four pieces of content on their blog to 40 in under six months? How did she do it? Userpilot's Content Epics System. When Emilia realized that building an in-house team wasn't going to work for the company, she designed a way to streamline the brief creation, writing, editing, and proofreading processes. The new approach uses in-house brief creation and editing while outsourcing writing, using tools like Surfer SEO and StoryChief to automate the process. In this episode, Emilia explains the Content Epics System approach and shares how Userpilot got to where it is today with content creation. She also touches on some of the challenges the business still faces with its content strategy and discusses where AI can be useful (and where it falls short) when creating content for a SaaS company.Listen to the episode to get an inside look at how content production and organic growth happens at Userpilot, with bonus insights from Maeva about Flying Cat Marketing's content production strategy at the end of the episode. In this episode we talk about:Organic growthContent strategySaaS marketingTimestamps:0:00-1:20 Introduction1:31-3:45 The relevance of organic traffic and why it's so valuable for smaller startups3:46-6:10 How Userpilot drastically increased the amount of content it publishes and how other startups can better direct their efforts6:11-8:53 Why Userpilot decided to take the content team in-house (and how) 8:54-11:40 Userpilot's Content Epics System and how it works11:41-12:49 The role of Userpilot's Head of Content and how they fit into the content strategy12:50-15:52 What Userpilot's content creation process looks like, from writing to proofreading to SEO to editing15:53-17:23 Why Userpilot manages all content in StoryChief17:24-19:23 How Userpilot creates briefs and why they are so detailed19:24-23:11 The writing and editing challenges that Userpilot continues to face and how they are being addressed23:12-26:13 The problems with AI writing and where it can be useful for B2B SaaS content creation26:14-27:37 Userpilot's subject matter expert interview process 27:38-28:27 What Emilia wished she had known when she started doing organic content28:28-30:30 Flying Cat Marketing's content creation process and how it's different from Userpilot's30:31-32:43 Where you can find Emilia and outroConnect with Emilia on LinkedIn: https://www.linkedin.com/in/emiliakorczynska/While you're hereFollow Flying Cat Marketing on the following channels to get more tips, tactics, and knowledge on content marketing:Listen to the Flying Cat Marketing Podcast on Spotify: https://open.spotify.com/show/7dCyOzFGosoNYJhbDOvfQdApple Podcasts: https://podcasts.apple.com/us/podcast/flying-cat-marketing-podcast/id1535206202?uo=4Stitcher: https://www.stitcher.com/s?fid=579505&refid=stprFollow me onInstagram: https://www.instagram.com/flyingcatmarketing/Facebook: https://www.facebook.com/flyingcatmarketingLinkedin: 

Zastanawiasz się, czy warto prowadzić biznes opierający się na tworzeniu narzędzi potrzebnych do rozwoju marki w content marketingu? A może chciałbyś dowiedzieć się, jak zoptymalizować pracę nad własną działalnością pod kątem treści dostarczanych odbiorcom? Z pomocą przychodzi pierwszy odcinek 3️ sezonu #ZapytajoSEO, w którym Wojciech Haremza, CEO Grupa iCEA rozmawia z Tomaszem Niezgodą, współwłaścicielem Surfer SEO. Nasi eksperci poruszają kwestię budowania e-biznesu na przykładzie Surfer SEO oraz przedstawiają narzędzia, za pomocą których zwiększysz ruch organiczny oraz przychody swojej firmy. W odcinku także: ✅ Jak wygląda historia Surfer SEO? ✅ Czy warto używać języka programowania Elixir do tworzenia e-biznesu? ✅ W jaki sposób powstają poszczególne funkcjonalności? ✅ Czy wymagane są umiejętności techniczne, aby korzystać z Surfer SEO? ✅ Jak poradzić sobie z NLP w języku polskim? ✅ Czy biznes z narzędziami się opłaca? Na te i inne pytania odpowiedź znajdziesz w odcinku 3. sezonu Zapytaj o SEO! Miłego słuchania!

On-Page SEO Tools Surfer SEO VS Page Optimizer Pro --- Support this podcast: https://anchor.fm/chrsplmr/support

Do you want to learn how to create content that brings traffic with Surfer SEO Content Editor? Watch this episode where we'll discuss: Using Keywords Everywhere to identify keyword search volume Using Surfer SEO Content Editor to write your article Customizing Surfer SEO Content Editor to produce the most relevant article for your audience Topics Covered: [00:00] Welcome [01:40] Features of Surfer SEO Content Editor [06:15] Getting started with a relevant keyword for your article [07:45] Using Keywords Everywhere to identify keyword search volume [09:23] Using Surfer SEO Content Editor to write your article [10:47] Understanding search intent [11:40] Customizing Surfer SEO Content Editor to produce the most relevant article for your audience [31:36] Sharing your Surfer SEO content editor with team members and clients [32:35] Using Surfer SEO content editor with Google docs Resources: Try Surfer SEO for 7 days Keywords Everywhere chrome plugin Surfer SEO Audit: Get More Traffic By Optimizing Your Existing Articles How to create articles that rank on Google using Surfer SEO + Jasper AI Join our upcoming B2B Podcast Party to learn awesome content tips, connect with cool businesses, and pitch your business on our podcast. Register now. Be a guest on Authentic Influence & get a free 30-min content audit with expert advice on how to get more traffic and leads for your business. Apply today. Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast --- Send in a voice message: https://anchor.fm/authenticinfluence/message

Do you want to learn how to get more traffic by optimizing your existing articles? Watch this episode where we'll: – Walk through a live example of how to optimize an existing article (or two) – Share tips that you can use for your own content – Demo the Surfer SEO audit tool Topics discussed: 00:00 Welcome & Intro 04:11 What is On-page SEO? 07:02 On-page optimization checklist 15:28 Intro to Surfer SEO & features Resources mentioned: Sign up for a 7-day trial of Surfer SEO SEO Optimization Guide: SEO Marketing for Beginners How to do keyword research using Ahrefs ft. Gert Mellak of SEO Leverage The Six Steps to Effective Email Marketing Automation SCM Content Writing Service Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast --- Send in a voice message: https://anchor.fm/authenticinfluence/message

SEO can help your business grow if you know how to leverage the right tools and keywords. Amber Topping dives into all things SEO, how to build your authority, and tips and tricks to creating SEO-friendly content that boosts your page rank and business!    In this episode, Cathy and Amber discuss:  What SEO is and how it gets your website, blogs, and articles to rank Building credibility and establishing authority from your website  Why your business needs blogging and SEO and why podcasts are helpful  How to build your SEO skills and recommendations for SEO tools and apps Suggestions for how to use SEO tools to find keywords for your business   Tips for knowing what to write about  and creating evergreen and SEO friendly content   Testing your page speed and page rank          Memorable Quotes: “When someone asks a question, you want to make sure that whatever you're creating is the most relevant post possible to be able to rank in the top of Google. So users' intent is essential. Basically, the point of SEO is to bring people to your website and you need to optimize everything that you create to be able to do that.” “Evergreen content is really important so you can get better with SEO. And that means that over time your article is relevant and continues to be relevant and so people keep coming back and searching for that topic.”    Amber works as a blogger/writer full-time and fell in love with stories and imagination at an early age. She has a Humanities and Film Degree from BYU, co-created The Silver Petticoat Review, contributed as a writer to various magazines, and has an MS in Publishing from Pace University, where she received the Publishing Award of Excellence and wrote her thesis on transmedia, Jane Austen, and the romance genre. Her ultimate dreams are publishing books, writing and producing movies, traveling around the world, and forming a creative village of talented storytellers trying to change the world through art.   Mentioned In This Episode: The Silver Petticoat Review - https://www.silverpetticoatreview.com/ Google Keyword Planner - https://support.google.com/google-ads/answer/7337243?hl=en Key Search - https://www.keysearch.co/ Uber suggest - https://neilpatel.com/ubersuggest/ Surfer SEO - https://surferseo.com/ Rank IQ - https://www.rankiq.com/ Ahrefs - https://ahrefs.com/ SEMRush - https://www.semrush.com/ Similar Web - https://www.similarweb.com/ Page Rank - https://checkpagerank.net/   Links to resources: SEO Checklist -  https://static.semrush.com/blog/uploads/files/e6/73/e673aff0ccf088030e298a3e15abdfe1/en-ln-the-only-seo-checklist-you-will-need-in-2021.png     Health Coach Group Website https://www.thehealthcoachgroup.com/

One of the interesting things that e-Commerce store owners hardly think about and invest in is SEO or Search Engine Optimization.In this episode, Jordan West talks about effective e-Commerce SEO strategies for 2022. He shares some tips on how to rank higher, get free traffic, and continually build a brand. Listen up and ace the SEO game.KEY TAKEAWAYS FROM THIS EPISODENext to Google, the second biggest search engine in the world is YouTube and after that is Amazon.Setting up your Google Analytics correctly is very important. You need to have Google Search Console set up.Great paid and free tools to use for checking the SEO on your website: SEMrush, MozBar, Surfer SEO, Keyword.io, and the Screaming FrogFor keyword research, it's all about figuring out what people are searching for that they would then go to your site for.Have big collection pages that own the authority.Make sure that you're using only one H1 tag. It should contain the page's main keywords.Keep your page titles under 60 characters.Keep your Meta descriptions short, into the point, and under 155 characters.Include your keyword in the page URL. Make sure that your images have descriptive alt text and file names.Add Schema markup to get Rich Snippets.Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/We're proud to have this month's sponsor as SmartInbox, an app to better communicate with your customers and get all your incoming conversations organized in a single smart inbox. Make a smoother shared experience for your team (and customers!), to help you save time, eliminate missed messages, and own all your key customer details automatically in one place. Get a free 14-day trial today at smartinbox.user.com/secretsWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

SurferSEO is a tool to help you rank higher in Google.They use NLP algorithms, Save hours by using Surfer to prepare a plan optimized to your domain, niche, and audience. Then dominate your niche with dozens of strategic ideas.Get optimized, unique paragraphs categorized into the proper headers which you can tailor to match your tone and voice. Then copy-paste to your article, saving both time and energy.Get guidelines based on top-performing pages. Gain valuable insights on the ideal word count for your content. Learn the keywords to use, article structure, image count and more.Apply the suggestions to greatly increase your content quality and your chances for high rankings.Learn how to get on the first page of Google with Surfer's fast and easy audit tool. Identify content gaps and formating issues and get easy-to-implement fixes that boost rankings in days.Check out SurferSEOSchool of Podcasting The ultimate resource for learning how to podcast the right way Create a great-looking website for your podcast with ZERO coding.Try it for free for 7 Days at www.trypodpage.comPodpage - The Easiest Way to Make a Grea Automatically create a beautiful, listener-friendly podcast site from your RSS feed. Customize the dSchool of Podcasting The ultimate resource for learning how to podcast the right waySupport the show

B2B content has long been perceived as boring. But as you'll learn in this episode, there are several ways to be creative with your B2B content. I'm joined by special guest Brad Smith in this episode to discuss the framework involved in creating SERP-topping viral B2B content. Brad is the CEO of a SaaS company called Wordable and runs two successful agencies in the content production and digital PR industry. As a Business Insider featured copywriter, Brad is on a mission to slay awful content one blog at a time. His content has been featured in The New York Times, Business Insider, The Next Web, Moz, Shopify, Unbounce, HubSpot, Search Engine Journal, and hundreds more. In the social media age, producing content that just hits the first page of Google is not enough. Brad's unique strategy will show you how to produce and optimize long-form content that dominates the rankings and also gets featured in The New York Times, Business Insider, and TheNextWeb. -=-=-=-=- Tools and resources discussed in the episode: Wordable - https://wordable.io/ Ahrefs - https://ahrefs.com/ Surfer SEO - https://surferseo.com/ Google Docs - https://www.google.com/docs/ Marketmuse - https://www.marketmuse.com/ ClickFlow - https://www.clickflow.com Jon Morrow's 52 Headline Hacks - https://cjrogers.com/jon-morrows-52-headline-hacks/3557 -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site. Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It's a great place to get started if you're visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message

If you've been following my podcast, you'll know that we've talked A LOT about how SEO is changing the game for online content today and for the future.    Welcome back Sam McRoberts CEO of Vudu Marketing and the author of Screw The Zoo. He's here for another episode on SEO, but this time, we'll further dive in on how you can make the most out of a very important part on your site-- your user's experience!   Sam will be taking us through how to audit your site, boost the user experience, protect yourself from the bad stuff like negative SEO and cyber attacks, and how to think like Google so we can get ahead.   Sam is simply one of the best people in SEO to learn from. Having him here makes for an incredible episode.   So hit the link now and see you in my podcast!   Episode Highlights The laundry list: SEO audits you can do right now  [0:48] How to create a really good user experience  [07:12] Speed and visual interface [07:54] Putting yourself in the shoes of your users  [08:48] Make your opt-in work for you  [11:49] Keeping up with the ever changing Google algorithm [16:15] Sam on what to look out for when buying a site [20:42] Bulletproof your site from negative SEO and other risks [24:18] Learning how to think like Google  [28:37] How to get clickbaits pouring in to make simple content standout [32:52] How Google is providing solutions for audio and video content  [35:47]  Sam's ideas on personalization for audio and video [37:30] Why data is Google's biggest advantage [39:12] Top 3 SEO tools you should starting using [41:43] About Our Guest Sam McRoberts is the CEO of Vudu Marketing, a consultancy agency for SEO audits, strategy creation and other SEO related services. He is the author of the highly rated Screw The Zoo and has been featured in several publications Forbes, Inc., Entrepreneur Moz.com, QuickSprout, Amex and more.    Resource Links: Buying Online Businesses Website (https://buyingonlinebusinesses.com)  Download the Due Diligence Framework (https://buyingonlinebusinesses.com/freeresources/) Visit Niche Website Builders and get EXCLUSIVE OFFERS as a BOB listener (https://www.nichewebsite.builders/bob/) Check out Odys' great deals (http://odys.link/bobpodcast) Subscribe to Niche Website Builders' Youtube channel (https://www.youtube.com/channel/UCDX_rVwDP_IQVx1tjn_h8dQ)  Learn more about Sam McRoberts via his website https://sammcroberts.com/, blog https://screwthezoo.com/blog/ Get Sam to work with you! Visit him https://www.vudumarketing.com/  Improve your SEO game with Sam's top 3 picks for SEO tools-- Sem Rush https://www.semrush.com/ ; Surfer SEO https://surferseo.com/ ; and Screaming Frog https://www.screamingfrog.co.uk/seo-spider/  Follow Sam on social media: https://www.facebook.com/samsantics/ (Facebook), https://www.linkedin.com/in/sammcroberts/ (LinkedIn) and @Sam_Antics on Twitter Connect with Jaryd Krause of Buying Online Businesses: Follow on Facebook: https://www.facebook.com/JarydKrause1 Subscribe on Youtube: https://www.youtube.com/channel/UCQ3g6G2USlnq7EgnUsajTBw See omnystudio.com/listener for privacy information.

The use of artificial intelligence is already being used in some industries like banking and finance, retail, telecommunications, so it is no surprise that it is now inching its way into copywriting. So how does this come into play for copywriters and content creators? Is AI going to replace their jobs soon?  Whatever tools there are, you really CANNOT replace your writer. Tools are supplements that aid human intelligence. AI as the acronym implies is artificial. In that sense, it is important to consider the tool's role as being that of a junior writer or as an assistant. There is still a need to inject human intelligence in creating content because writing caters to human's emotional response to what they read and hear. Simply put, AIs cannot fully understand or comprehend human beings and how they feel.   Podcast Highlights: 00:00 Prologue 00:20 Welcoming back to the show, Anfernee Chansamooth 02:09 Introduction of the topic 02:41 What are the challenges associated with traditional writing? 01:12 How do copywriters ensure they are able to convey the voice of our brand effectively? 10:24 The difference between Machine Learning and Artificial Intelligence. (...Automation vs Customization) 11:24 Is AI going to replace the jobs of copywriters and content creators? (...What can they do to uplevel their skills?)  14:28 Tools that can help with content writing. 18:19 How do AI tools come into play in helping professional copywriters in the writing process?  25:58 Anfernee's recommendations based on the tests conducted on the different AI tools. 29:29 Other AI tools that Gert recommends. 32:32 Anfernee's workflow within Jarvis AI when creating an article. (...How does he go about with the commands he asks Jarvis to do?) 39:16 Recap 42:58 Where to connect with Anfernee Chansamooth? 43:16 End   Resources: Previous episode where Anfernee was a guest -  https://seoleverage.com/podcast/008-content-strategy-with-anfernee/   Anfernee's YouTube video on Jarvis.AI Review and Demo https://www.youtube.com/watch?v=NROCes4Sj9M   Tools: Jarvis AI Copywriting Tool https://www.conversion.ai/   Copy AI, content writing tool https://www.copy.ai/   Surfer SEO, Content editor tool https://surferseo.com/ Grammarly Pro https://www.grammarly.com/   Copyscape Plagiarism Checker https://www.copyscape.com/   Heminway Editor https://hemingwayapp.com/   Connect with Anfernee Chansamooth: Website: www.simplecreativemarketing.com/   Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com

In our very first episode of Behind the Upload, we speak with Tomasz Niezgoda from Surfer SEO about their video marketing strategy, their formula for thumbnails, how they use YouTube Discovery Ads, and a trick to use Surfer SEO to improve your YouTube descriptions. Surfer SEO: https://surferseo.com/Tomasz Niezgoda -https://www.linkedin.com/in/niezgoda-tomasz/For video and transcripts, visit: https://newterritory.media/surfer-seo///Timestamps00:00 - Intro00:55 - Surfer SEO02:13 - Backstory of Surfer SEO03:59 - Getting Started in YouTube05:50 - Figuring Out the Audience07:24 - Figuring Out Video Topics09:07 - Process for Creating New Videos10:23 - Workflow for Creating Videos12:38 - Learning Experiences in Creating Videos16:40 - Equipment List20:16 - Secret to Good Thumbnails24:56 - YouTube Video Metadata26:27 - Using Surfer SEO for YouTube Optimization30:39 - Process for Promoting Videos31:24 - Promoting Videos with YouTube Ads34:59 - Live Streaming37:29 - Future Video Marketing Plans///Show NotesConversion AI - https://www.conversion.aiSlawek Czajkowski's agency - https://surferseo.com/why-surfer/Slawek Czajkowski - https://www.linkedin.com/in/slawomirczajkowski/Lucjan Suski - https://www.linkedin.com/in/lucjansuski/Michal Suski - https://www.linkedin.com/in/michal-suski/NLP & BERT in SEO: How to Boost Your Organic Traffic (2020 Way) - How Is NLP Changing The Way We do On-Page SEO in 2020?  - https://surferseo.com/blog/nlp-on-page-seo-2020/Adobe Premiere Pro - https://www.adobe.com/sea/products/premiere.htmlAdobe After Effects - https://www.adobe.com/sea/products/aftereffects.htmlCam Link - https://www.elgato.com/en/cam-link-4kShure SM7B - https://www.amazon.com/Shure-SM7B-Cardioid-Dynamic-Microphone/dp/B0002E4Z8MScreenflow - https://www.telestream.net/screenflow/QuickTime - https://support.apple.com/en-ph/guide/quicktime-player/welcome/macTubeBuddy - https://www.tubebuddy.comVidIQ - https://vidiq.comAhrefs - https://ahrefs.comSERP - https://www.wordstream.com/serpGoogle Ads - https://ads.google.com/home/Zoom - https://zoom.usDemio - https://www.demio.comTomasz Niezgoda - https://www.linkedin.com/in/niezgoda-tomasz/

Writing SEO content is very different from writing content for social media or other platforms. Your goal in writing SEO content is to attract visitors to your blog, to your website, and to actually rank on Google. There should be a conscious effort to understand how users will behave on your site, what they need, and how fast they got what they are searching for. Ultimately, it boils down to making visitors happy.   Podcast Highlights: 00:00 Prologue 00:42 Introduction of the topic  00:55 Understanding what Google wants to show users in their search results. 02:05 Tools that you can use to help in writing SEO content. 02:47 A good headline and meta title are necessary to draw attention to your article. (...What is the difference between Headline One and the Meta Title?) 04:41 Why are subheadlines (H2s) equally important? 07:33 The importance of monitoring your published article with Google Analytics.  07:52 Other tools that can track and collect data on the scrolls people do in your article. 08:37 Recap 09:40 End Resources: Tools mentioned by Gert Mellak: InLinks - https://inlinks.net/ Surfer SEO - https://surferseo.com/ Hotjar - https://www.hotjar.com/ Crazy Eggs - https://www.crazyegg.com/   Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com

Blogging is a popular way for businesses to capture prospective clients' attention. Most of them, though, are unaware they are losing traction and getting less traffic to their websites because of the recent Google algorithm update. In order to drive traffic to your website, you must stay on top of your game and start leveraging SEO for your blogs. By doing this, you ensure your content is consumed through a variety of funnels, such as your email list or downloads.   Podcast Highlights: 00:00  Prologue 00:36  Introduction of the topic 01:24  Is it too late to start a blog? 03:00  The importance of SEO for blogs.  05:28  Tools that can help you to produce excellent content. 11:22  End   Resources: All-in-one SEO tool, Ahrefs - https://ahrefs.com/ Content marketing tool, Semrush - https://www.semrush.com/ Content Optimization tool, inLinks - https://inlinks.net/ Content Optimization, Surfer SEO - https://surferseo.com/   Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com

Surfer to zdobywające od kilku lat dużą popularność narzędzie dla specjalistów SEO i content marketerów. W odcinku #7 FlyTalks Konrad rozmawia z Lucjanem Suskim – co-founderem i CEO platformy.Co miało wpływ na decyzję założycieli Surfera o wyborze GCP i w jaki sposób aplikacja wykorzystuje usługi chmurowe? Czy lokalizacja centrum danych ma wpływ na pozycję serwisu internetowego? Czy SEO umarło i skąd wzięły się te plotki? Oraz o tym, jak hobby udało się przekuć w biznes i o strategii rozwoju, która przełożyła się na stabilną pozycję i pozwoliła Surferowi szybko zdobyć duże zainteresowanie wśród specjalistów z całego świata.To rozmowa, którą powinni wysłuchać nie tylko entuzjaści SEO, ale też (a może zwłaszcza?) osoby, które mają w planach uruchomienie własnego startupu technologicznego.

I have updated almost 200 pages now using the Surfer SEO Audit function.  Overall, I want to say my results have improved.  I am seeing more keywords get ranked but my main keywords have dropped for other pages.  I believe this drop is due to the page getting updated and reindexed.  I will keep you posted on my overall results in the next week.

I have now audited 80 pages on this site Auto Hail Repair News and I can tell that my rankings are higher if my content score is higher.  If my content score is low and the page is in a competitive market, they are not ranking.  I will keep you updated on the results as they come in.

The past day I have been using Surfer SEO's Audit feature quite a bit and I am really liking it.  I have used it for these two pages Paintless Dent Repair Denver and Paintless Dent Repair Colorado Springs, and my content score has doubled.  Make sure to give Surfer SEO and try and let me know what you think.

You can use Surfer SEO for some pretty cool things.  You can write a piece of content, see how your content score relates to your competitors and check out the Domain Ranking and see what you might need to do in order to out rank them.  There are lots of other "cool" features that I am still learning.  This was the article "What is Paintless Dent Repair" I created using Surfer SEO and was comparing to other pages and rankings. 

I started to work with Surfer SEO and it seems like a good SEO tool.  I am still new and learning how to use it.  After some more time working with it, I will be back to tell you more.  I did use Surfer SEO with this Article "Paintless Dent Repair: Answers to Frequently Asked Questions".

Surfer SEO, is this the best SEO App on the market? Let me know what you think!

We all know that tools these days are paid monthly via subscription. So you want to be sure that you know how to use it and you're going to need it. In today's episode, Gert will introduce 3 SEO tools that he and his team personally used to get ahead of the SEO competition.   Podcast Highlights:  00:00 Prologue 00:49  Introduction of the podcast topic 01:41 What is Ahrefs and why is it called the pocket knife for SEO? 02:35 Why competitive analysis is important? 03:29 Identifying broken links and the importance of having a Backlink analysis 04:30 Using a Site audit and the advantage it can give 05:26 Why Surfer SEO is simple yet a very effective SEO tool 06:26 My recommendation between Ahrefs and Surfer SEO 06:49 The complexity of inLinks and it's powerful feature 08:06 Recap of the SEO tools 09:16 End   Resources: ERICA consulting Ahrefs  Surfer SEO inLinks Dixon Jones - (CEO of inLinks)

Welcome to episode 7 of the Merged Marketing Podcast. Today we are discussing on-page SEO with Michal Suski. Michal is an SEO Specialist, on-page enthusiast and the Co-Founder of Surfer SEO, a content optimization tool for experts. We've had a couple different SEO experts on the show, but it is one of those things that if done correctly will take your business and online presence to the next level! Today's episode focuses specifically on on-page optimization.

Surfer SEO has been creating a lot of buzz in the market for its kickass on-page SEO optimization & this tool has been recommended by top SEO experts like Matt Diggity, Matthew Woordward & many more. ✅TRY SURFERSEO: https://www.bloggersideas.com/Recomme... ✅Check out SurferSEO review: https://www.bloggersideas.com/surfer-... I met Michał Suski Cofounder at Chiang Mai SEO Conference 2019, everyone was talking about Surfer SEO at the conference & I ask Michal for his interview, he said yes & he shared his journey of starting Surfer SEO & how this tool is going to change SEO industry.

On this episode, I chat with Michal Suski about Surfer SEO. Surfer SEO is a fantastic on-page SEO tool that I would highly recommend to anyone involved in digital marketing.

What You Will Learn The story of Surfer The Surfer methodology How to use Surfer for onpage optimization Michal's insights on how SERPs work In this episode, we're doing an on-page deep dive with Michal from Surfer. Tune in to hear about Surfer's methodology, pro tips on bringing out the best from the tool, and … #174 – Onpage SEO Tips With Michal Suski From Surfer SEO Read More »