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Social Slowdown: sustainable digital marketing for entrepreneurs
In this week's episode of the Social Slowdown podcast, I'm talking with Gina Horkey, founder and co-owner of Horkey Handbook.Gina used to work the corporate 9-to-5, but she's now making a living helping people start and grow their own freelance writing and virtual assistant businesses. In this episode, Gina gives us her recommendations for people who are trying to get their first (or next) clients without relying on social media and her advice on making connections and prospecting with potential clients.Visit the Horkey HandBook website Visit Gina's WebsiteHow to Find Qualified Leads and Pitch Your Virtual Assistant ServicesHow to Write Pitches that Get NoticedHow to Cold Pitch Like a Pro with Joe DytonFor the full show notes and transcript, visit https://www.socialslowdown.com/client-pitch-gina-horkey/
Chicapreneur Podcast: Plan, Launch & Manage Podcasts for Chicas / Planea, Lanza y Maneja Podcasts
Hola Chica! Sabes que... Tu no estás sola en esta temporada dura y difícil. Si necesitas que alguien te acompañe y te escuche y ore contigo, comunícate conmigo hoy. Sé que se no es fácil acercarse a los demás cuando estamos pasando por momentos difíciles. No encontrarás ningún juicio o condena aquí. Envíame un correo electrónico a: chicapreneurpodcast@gmail.com También puede comunicarse conmigo en las redes sociales como Mari Nieves o @chicapreneur. ¡Estoy aquí para ti hermana! Si aún no te has suscrito o dejado una reseña en tu plataforma favorita, ve a bitly.com/chicapod o Apple - bitly.com/applechicapod y hazlo hoy. Ve a mi Grupo de FB gratuito bitly.com/chicagroup donde compartiré muchos tips para aprender a comenzar tu podcast y proveer servicios para administrar podcasts. Let's get podcasting Chica! Mensaje directo: @chicapreneur on Instagram, Facebook or LinkedIn *****RECURSOS: A continuación comparto los enlaces de varios cursos que me han ayudado en el camino y también han ayudado a cambiar mi negocio. Ten en cuenta que estos son enlaces de afiliados a mis cursos de podcasting favoritos, lo que significa que hago una pequeña comisión si compras alguno de ellos. ¡Gracias por tu apoyo! Podcast Pro University by Stefanie Gass Podcast Production School by Horkey Handbook
Chicapreneur Podcast: Plan, Launch & Manage Podcasts for Chicas / Planea, Lanza y Maneja Podcasts
Hola Chica! Sabes que... You are not alone in your hard season. If you need someone to come alongside you and listen and pray with you, reach out. One of the things that are very difficult to do when you're going through hard times is letting others know what you're going through.. You won't find any judgment or condemnation here. You can email me at: chicapreneurpodcast@gmail.com You can reach me on social media as Mari Nieves or @chicapreneur. I'm here for you sister! Let me know what you learned about the show today by taking a screenshot and sharing it online. Don't forget to tag me at @chicapreneur. Go to bitly.com/chicapod to subscribe if you have not done so yet and while you're there, please leave a kind review! Join my FB community today by going to bitly.com/chicagroup. See you there!! Let's get podcasting Chica! ***** Email me at: chicapreneurpodcast@gmail.com DM me as @chicapreneur on Instagram, Facebook or LinkedIn RESOURCES: Below are links to several courses that have helped me along the way and also helped me pivot my business. Please note that these are affiliate links to my favorite podcasting courses which means that I make a small commission if you click through and purchase any of them. Thank you for your support! Podcast Pro University by Stefanie Gass Podcast Production School by Horkey Handbook
Chicapreneur Podcast: Plan, Launch & Manage Podcasts for Chicas / Planea, Lanza y Maneja Podcasts
Hola Chica! ¡Bienvenida a otro episodio de Chicapreneur Podcast! Hoy responderé una pregunta que me hacía mucho antes de comenzar como administradora de podcasts: ¿Habrá algunos podcasters que necesiten mi ayuda? Para agosto de 2021 habían más de 2 millones de podcasts registrados y ese número sigue creciendo más y más cada día. Pero antes de comenzar, quiero recordarte acerca de mi comunidad gratuita en FB, se llama Podcast Management para Chicapreneurs. Compartiremos ideas y experiencias y nos conoceremos mejor. ¡Visita bitly.com/chicagroup para que te unas hoy! Alli nos vemos! Amiga, si estás lista para ayudar a otros podcasters y aún necesitas a alguien que te guíe a dar los primeros pasos, avísame. Estoy ofreciendo sesiones de coaching de 60 minutos en las que aprenderá los pasos a seguir para administrar un podcast y ayudar a otros podcasters con sus programas. Envíame un correo electrónico a chicapreneurpodcast@gmail.com o un DM a @chicapreneur on Instagram, Facebook or LinkedIn.. ¡Estoy aquí para servirte! ¡Atrévete a dar tu primer paso! Déjame saber lo que aprendiste hoy tomando un screenshot y compartiéndolo en línea. No olvides de etiquetarme @chicapreneur. Visita bitly.com/chicapod para suscribirse si aún no lo ha hecho y mientras estés allí, ¡deja un comentario amable! Únete a mi comunidad de FB hoy en bitly.com/chicagroup. ¡¡Allí nos vemos!! ******** Enviame un email: chicapreneurpodcast@gmail.com Mensaje directo: @chicapreneur on Instagram, Facebook or LinkedIn RECURSOS: Enlaces del research: http://www.edisonresearch.com/wp-content/uploads/2021/07/U.S.-Latino-Podcast-Listener-Report-2021-Spanish.pdf https://podcastindustryinsights.com/apple-podcasts-statistics/ https://viapodcast.fm/cuantos-podcasts-existen-en-espanol/ A continuación comparto los enlaces de varios cursos que me han ayudado en el camino y también me han ayudado a cambiar mi negocio. Ten en cuenta que estos son enlaces de afiliados a mis cursos de podcasting favoritos, lo que significa que hago una pequeña comisión si compras alguno de ellos. ¡Gracias por tu apoyo! Podcast Pro University by Stefanie Gass Podcast Production School by Horkey Handbook
Chicapreneur Podcast: Plan, Launch & Manage Podcasts for Chicas / Planea, Lanza y Maneja Podcasts
Hola Chica! Welcome to another episode of the Chicapreneur podcast! Today I'll be answering a question that I have asked myself before I started as a podcast manager: Will there be any podcasters who will need my help? There are over 2 million podcasts as of August 2021 and that number keeps growing and growing. But before we start, I want to remind you about my free community on FB - it's called Podcast Management for Chicapreneurs. We will be sharing ideas and experiences, and get to know each other better. Visit bitly.com/chicagroup to join today! Amiga, if you are ready to help other podcasters and you still need someone to help you take the first steps, let me know. I am offering 60 minute coaching sessions where you will learn the steps to take to manage a podcast and help other podcasters with their shows. Email me at chicapreneurpodcast@gmail.com or DM me as @chicapreneur on Instagram, Facebook or LinkedIn. I'm here to help you! Dare to take your first step! Let me know what you learned about the show today by taking a screenshot and sharing it online. Don't forget to tag me at @chicapreneur. Go to bitly.com/chicapod to subscribe if you have not done so yet and while you're there, please leave a kind review! Join my FB community today by going to bitly.com/chicagroup. See you there!! Let's get podcasting Chica! ***** Email me at: chicapreneurpodcast@gmail.com DM me as @chicapreneur on Instagram, Facebook or LinkedIn RESOURCES: Links to research: http://www.edisonresearch.com/wp-content/uploads/2021/07/U.S.-Latino-Podcast-Listener-Report-2021-Spanish.pdf https://podcastindustryinsights.com/apple-podcasts-statistics/ https://viapodcast.fm/cuantos-podcasts-existen-en-espanol/ Below are links to several courses that have helped me along the way and also helped me pivot my business. Please note that these are affiliate links to my favorite podcasting courses which means that I make a small commission if you click through and purchase any of them. Thank you for your support! Podcast Pro University by Stefanie Gass Podcast Production School by Horkey Handbook
Do you know what to expect when you hire a Virtual Assistant? How does one get started to become a VA? Gina Horkey, the founder of the Horkey Handbook, helps demystify the virtual assistant role and guides us on the keys to a productive working relationship, like setting clear expectations and onboarding your new VA. We hear Gina's success as an entrepreneur and tips for how other business owners can get the most out of working with a VA. More on Gina Horkey and her Virtual Assistant training and services at: www.horkeyhandbook.com ----more---- Visit us at ----more---- www.jobtalkweekly.com
Chicapreneur Podcast: Plan, Launch & Manage Podcasts for Chicas / Planea, Lanza y Maneja Podcasts
Hello my people! When I started providing podcast management services I never thought that I would end up starting my own podcast. In this episode I share with you how I pivoted my virtual assistant business to a podcast management business. It has been a long journey and one that I am still walking in and will continue to do so for a long while. I also talk a little bit about who I am, where I came from and what got me to offering services remotely. Let me know what you learned about the show today by taking a screenshot and sharing it online. Don't forget to tag me at @chicapreneur. Go to bitly.com/chicapod to subscribe if you have not done so yet and while you're there, please leave a kind review! Join my FB community today by going to bitly.com/chicagroup. See you there!! Let's get podcasting Chica! ***** Email me at: chicapreneurpodcast@gmail.com DM me as @chicapreneur on Instagram, Facebook or LinkedIn RESOURCES: Below are links to several courses that have helped me along the way and also helped me pivot my business. Please note that these are affiliate links to my favorite podcasting courses which means that I make a small commission if you click through and purchase any of them. Thank you for your support! Podcast Pro University by Stefanie Gass Podcast Production School by Horkey Handbook
Today we’ll be chatting with a very successful virtual assistant, Debora Cavett. Debora helps small, women-owned businesses get to the next level with Social Media Management, Content Creation (for their blogs and newsletters) and other Admin Tasks. Her mission is to give you valuable time and energy back to enjoy life at its fullest! Fun fact: Debora’s originally from Switzerland but didn't get a single response when pitching clients in German – only Americans wanted to hire her! Why should YOU tune-in? Ever doubt whether or not this whole online business thing is the real deal or if you could actually find success? This ROCKSTAR entrepreneur almost threw in the towel after just a month or two of starting out. What a shame it would have been if she had because, after just two years Debora is making $9,000 a month and she’s never going back! What we’re talking about: Becoming a virtual assistant Pitching, following up, and landing clients Choosing what services you offer online Niching down Email management and customer service are in high demand Leaving your day job to go full-time with your online business Hiring team members Links mentioned in this episode: Debora’s Website Debora’s Social: Instagram & Facebook Minute-by-minute breakdown: 2:23 – How Debora found out about Horkey HandBook and got started as a Virtual Assistant 6:26 – Where Debora found and her clients 7:11 – Do you have to be from the US to be successful? Nope! 9:50 – How Debora decided on the services she offers 13:00 – Customer services or email management? 14:08 – A big win for Debora 16:14 – A typical day 19:53 – So, how much can you actually make with an online business? 21:13 – Why Debora hired a virtual assistant to help with her business 22:51 – Debora ALMOST threw in the towel 25:03 – What’s next?
Today we’ll be chatting with a very successful online entrepreneur, Erika Schanzenbach. Erika lives and works in the hills of southwest Virginia. She leaves her mark on the world by helping the creators, builders, and makers of things do their work better. She has a knack for DESIGN and ORGANIZATION that makes her a valuable partner to online business owners and high-caliber course creators who need quality branded course materials and lead magnets to serve their audience. Fun fact: Erika is a pie contest winner. The making pie kind, not the eating pie kind. Why should YOU tune-in? Three years ago, Erika was introduced to Horkey HandBook and the world of online business. She didn’t decide to slowly build her business over time like so many people. Nope, she went from introduction to going all in and managed to quickly build a successful business. Listen in as she shares her experience. What we’re talking about: Get paid to learn as a virtual assistant Business email accounts and management Workspace Online business means freedom of lifestyle and choice How to land clients and find work online Links mentioned in this episode: Erika’s website Erika’s Facebook & LinkedIn Everything is Figureoutable by Marie Forleo Minute-by-minute breakdown: 3:01 – Learning experiences, not failure 5:31 – Erika chose niches that she didn’t even know you could get paid for 7:35 – How Erika came across the world of online work 11:28 – How long it took Erika to work her way through the course and land her first client 17:14 – What Erika’s business looks like now 21:24 – How many clients Erika works with 22:18 – Pricing and packaging your online services 25:23 – How Erika has successfully landed clients 28:15 – The income report 30:24 – How many hours Erika actually works 31:13 – Productivity tips 35:47 – A big win for Erika 39:44 – Erika’s one piece of advice
Traditional Job Sites - FlexJobs, Indeed Remote Job Sites - Remote.co Freelancer Job Sites - Upwork VA Associations - IVAA Private Groups, Directories, Memberships - such as Horkey Handbook's VA Facebook Group for members of her course MY PERSONAL FAVORITE: Profit Factory Jobs If you want to become a Super Assistant or Entrepreneur, go to WorkflowWonder.com and check out the Super Assistant Productivity program. Ready, set, DONE! ✅ --- Send in a voice message: https://anchor.fm/productivitytip/message
Today we’ll be chatting with a very successful strategic business coach, Stephanie Hayes. Stephanie has been working with successful entrepreneurs and small businesses for over 20 years, and her focus is on helping them figure out what’s next when the path isn’t exactly clear. Stephanie helps create a business model that works and a plan to get to the next level of growth so business owners can become more profitable and do the work they really want to do. Why should YOU tune-in? Stephanie and I have some very exciting news that we’ve been anxiously waiting to reveal – there are some BIG changes happening here at Horkey HandBook. Tune-in to get a behind-the-scenes look at what’s coming in 2021! What we’re talking about: The evolution of the virtual assistant industry Gina’s journey from side hustle to revolutionary course creator and VA pioneer No one has it all figured out Business plan vs. taking action Being a multi-passionate entrepreneur Tech and systems Build an online business using skills you already have What’s next for the virtual assistant industry? Community support equals success Links mentioned in this episode: #FullyBookedVA System: fullybookedva.com/join Stephanie’s Website: stephaniehayes.biz Minute-by-minute breakdown: 1:13 – This podcast episode is a little special 1:42 – What’s next for Gina: The evolution of the VA industry 3:40 – Gina’s journey and the evolution of her online business 5:33 – No one starts with a master plan... Get started before you’re ready 9:55 – Multi-passionate entrepreneur and specialist 14:37 – Trusting your gut with what’s right for you 17:52 – Going from no tech to the most tech savvy 23:57 – How Gina met Stephanie 25:36 – How Stephanie is helping Gina become the leader of the VA industry 28:42 – Remote work is now the norm 34:25 – How people begin the online business journey 36:01 – #FullyBookedVA leads and updates 41:54 – Final exam and certification 42:38 – Skills courses 43:28 – What about freelance writing? 44:43 – Lead tracks 47:19 – MORE LEADS 51:21 – Specialization tracks and scaling 55:42 – There isn’t anything else out there like The #FullyBookedVA System 58:26 – Sharing what does and doesn’t work from experienced online entrepreneurs
Today we’ll be chatting with a very successful virtual assistant, Rachel Severns. Rachel is the savvy ally you need to transform utter chaos into divine organization. She’s passionate about helping small businesses bridge the gap between their initial success and the soaring success they dream about. Expertly navigating the Gmail platform gives Rachel ninja status when it comes to your inbox, and she excels at turning dissatisfied customers into raving fans. Mom to “Irish triplets” and a military wife, Rachel loves family time, Yoga sessions and traveling. Fun fact: Rachel lives in Alaska and eats wild Alaskan salmon twice a week because her husband is an avid fisherman – umm, jealous! Why should YOU tune-in? This military spouse and mama wanted to get herself back into the job market and use her brain in a new capacity. She found Horkey HandBook and now makes $2,500/month working 20 hours per week. Her family uses that income to make upgrades to their home and travel whenever they want! How did this savvy mom get into the online business? Find out on this episode of the Horkey HQ Podcast. What we’re talking about: Losing confidence after being a stay at home mom Email and operations management Streamlining and pivoting an online business Building a virtual assistant agency Business expenses and overhead for an online business Choosing your niche Getting started as a virtual assistant Customer service tools Links mentioned in this episode: Rachel’s Website Rachel’s Facebook 30 Days or Less to Virtual Assistant Success (Fully Booked VA) Minute-by-minute breakdown: 1:01 – Rachel lives in Alaska! What’s that like? 3:23 – Rachel’s career history and journey into the world of being a virtual assistant 7:40 – How Rachel landed her first client and what she did for them 8:45 – What Rachel’s business looks like today 11:22 – Will Rachel start a virtual assistant agency? 13:17 – How many hours Rachel works and her income 15:19 – What Rachel spends money on 18:21 – Why Rachel invested in 30 Days or Less to Virtual Assistant Success 22:00 – Why Rachel chose email management and customer service in the first place 28:30 – Did Rachel try any other virtual assistant programs? 30:41 – Rachel’s one piece of advice
Today we’ll be chatting with a very successful virtual assistant turned agency owner, Mallory Underwood. Mallory spent 12 years working in the nonprofit sector before pursuing her business, More You, full-time. More You is venturing into its third year and has transitioned from a solo virtual assistant practice to a team of five online business managers in an agency format. They’ve served over 20 businesses to-date. Mallory is also a wife, mom to a little boy and girl, a strong believer in the power of human connection and a lover of culture with an insatiable wanderlust! Fun fact: Mallory was born and raised in Michigan and met her Canadian husband in Western Australia. She’s visited more countries than she has fingers! And not only has Mallory lived in four other states before landing in Phoenix where she currently resides, but More You has served clients in four different countries (US, Canada, Australia and Uruguay)! Why should YOU tune-in? This go-getter mama started her online business not to get rich, but for the sake of freedom and flexibility. Mallory now has limitless business opportunities and the ability to travel the world without ever having to request time off. What we’re talking about: The difference between a Virtual Assistant and an Online Business Manager Ways to scale your business Horkey HandBook’s FREE Virtual Assistant Finder service How Mallory runs her agency The tangible benefits of online business Your ‘why’ and assessing your goals Networking and connecting with people Maternity leave Standard Operating Procedures Links mentioned in this episode: Mallory's Website Instagram Free VA Finder Virtual Assistant Agency Minute-by-minute breakdown: 1:41 – Explaining your online business to friends and family 2:27 – The difference between a virtual assistant and an online business manager 7:40 – Mallory’s role as VA Agency owner 10:45 – Managing client tools 14:07 – The dream client 16:21 – The first full month of income versus the highest income month as an agency 18:30 – Work/life balance 22:32 – Was there ever a moment when you wanted to go back to being an employee? 27:47 – What Mallory never anticipated when starting her business 30:40 – How to handle maternity leave 36:32 – What’s next for Mallory? 38:50 – Mallory’s one piece of advice
Today we’ll be chatting with a very successful freelance writer, Laura Harris. Laura is a professional writer, wife and mother of three. Her background in personal finance and her passion for parenting led her to launch a freelance writing career in 2015. With the education and support she found in Horkey HandBook’s course 30 Days or Less to Freelance Writing Success, Laura went from earning pennies per word as a ghostwriter to eventually earning top-dollar with clients of her choosing. She's been featured in Chicken Soup for the Soul, Huffington Post, LifeHack, Scary Mommy, Her View From Home, and The Penny Hoarder. Laura gave birth to her third child in 2019 and became a ministry leader working with mothers in her church. She’s since scaled back her freelance business to part-time while she soaks up precious moments with her growing family. Fun fact: Laura used to own/ride a motorcycle… you know, before kids of course! Why should YOU tune-in? Laura went from literally pennies per word to earning top-dollar with clients of her choosing. Eventually, she decided to align business around her family, working just a few hours a week. The road to success and satisfaction hasn’t always been easy though! Battling self-doubt and almost calling it quits at one point, Laura’s story is an inspiration to anyone trying to figure out how to create success online. What we’re talking about: Creating a writing portfolio and landing clients Working and pitching in a niche with no experience All the different ways you can find clients How your business changes and adapts to life circumstances Content marketing Surrounding yourself with the right people First real money online Asking for more money Finding and targeting the right audience Depression, being a mom and trying to do it all Misconceptions about experience and starting your own online business Links mentioned in this episode: Laura's website Facebook Instagram 30 Days or Less to Freelance Writing Success (Course) 30 Days or Less to Virtual Assistant Success (Course) Score Clients on Contently (Blog post) How I Got Published on Scary Mommy (Blog post) Her View From Home Facebook group: "Christian Moms Who Write" Subscription Freebie: "Life-Balance Checklist for Moms" Minute-by-minute breakdown: 2:18 – Explaining what you do to friends and family 4:45 – Landing that first client 8:50 – How many blog posts Laura writes for clients and what that looks like 13:54 – Pitching ideas to write about versus a client assigning topics 16:15 – The "I made it" moment 21:47 – Writer content mills and working for dollars 25:08 – The hours your work and the money you make 31:37 – Writing a new book 33:39 – The time Laura almost quit 36:54 – What kind of experience did you have before you started freelance writing? 41:44 – Laura's one piece of advice
The Journey So Far: Months in operation - 11 months Podcast episodes - 18 episodes What We're Talking About: The value in the energy Zack brings to the Horkey Handbook team. How Zack started with ZERO podcast production experience. Found the course so comprehensive that he had to do very little outside research. How he utilized his previous skill sets and brought them into podcast production. Starting with ZERO confidence and building it up over time. When you put yourself out there you never know who you'll inspire. 'Doing' is more important than 'perfect.' Links & Resources Mentioned: Podcast Production School The Becoming Internet Famous Podcast is BTYB Podcast Production School: Learn how to master the hard skills & strategies needed to launch, manage, and grow podcasts for small business owners or yourself!
337 - Making a Virtual Assistant Living with the Horkey Handbook's Gina Horkey
Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Learn how to market yourself online without ads, algorithms or spending all your time on social media at www.howtomarketyourselfonline.com Learn how to get your first web design client at www.startafreelancewebdesignbiz.com Leave a Review! So in early May, I get this email with the subject line “Helping Your Audience During These Challenging Times” and I open it up, and it’s an email following up with me on one sent to me in early April about today’s guest coming on the show and talking about working from home and pivoting during the pandemic and the opportunity for creating a fresh start. And I was SO GLAD she followed up with me because I don’t remember seeing that first email, and as you guys know from Episode 148, I’m an email inbox ninja and it’s rare that something gets by me. Sidenote: Always follow up. I tell my students this inside my Website Marketing Lab all the time. It’s not a no until you get an actual no. And even though I’m booked out with guests through the end of 2020, I decided to bring Gina Horkey of Horkey Handbook back on the show for this bonus episode because I loved our conversation back in Episode 237 all about how to start a virtual assistant business and the topic is still timely, even in July of 2020! So if you’re looking for a fresh start, maybe you got furloughed or laid off, maybe you’re like some of my family members who are high-risk and don’t feel safe going back into an office environment, maybe you just really loved working from home and want to figure out how you can make that happen long-term, maybe you’re like some of my friends who have decided that with everything that’s been going on in the world they want more control over their time and income and future and want to totally shift in how they live their life going forward, maybe you know someone who fits into any of those categories - Gina’s gonna share with you how you can get a fresh start. Today we’re talking about: Why now is the perfect time for a fresh start. The importance of diversifying your income streams. The easiest way to figure out what your business is going to be. Why you should not be working for free. What a virtual assistant is and what is needed to start your own business. My favorite quotes from Gina: “This is an opportunity for a fresh start.” “How do I help people to enjoy their lives now and not just plan for the future and save everything for the future because our future is not promised or guaranteed.” “If you never take any action, you're not actually doing anything to bring the results that you wanted.” “You need to validate that your business is going to work by getting somebody to purchase from you.” “Maybe what's in store for you in these little actions and being open to doors and next steps is way more beautiful than you could have ever imagined on your own. “ Resources mentioned in this episode: Horkeyhandbook.com Maybe You Should Talk to Someone by Lori Gottlieb Inside Out: A Memoir by Demi Moore Freebie: 150+ Services You Can Offer as a VA Find a VA Bio: Gina Horkey is the founder of Horkey Handbook. She’s is a married, millennial mama to two precocious kiddos from Minnesota. Additionally, she’s the founder of Horkey HandBook, a website geared towards helping others find or become a kickass virtual assistant. Gina’s background includes making a living as a professional writer, an online business marketing consultant and a decade of experience in the financial services industry Connect with Gina: FB: https://www.facebook.com/HorkeyHandBook Twitter: https://twitter.com/horkeyhandbook Pinterest: http://www.pinterest.com/ghorke LinkedIn: https://www.linkedin.com/in/gina-horkey/ Instagram: https://www.instagram.com/horkeyhandbook/ YouTube: https://www.youtube.com/channel/UC49yIdhQohqDYtjSXfoh_Uw
Our guest is Gina Horkey, founder of Horkey Handbook. Gina was able to build up her virtual assistant business into her full-time job and now offers coaching for others to do the same. We discuss the different skills that can be used to become a virtual assistant, the hours to put in, and avenues to gain clients. We also talk about the low cost of getting started and ways to keep costs low. Being a virtual assistant can also be a side hustle to supplement a full-time job.Gina can be contacted here:https://horkeyhandbook.com/https://twitter.com/Gina_Horkeyhttps://www.facebook.com/HorkeyHandBook/https://www.instagram.com/gina.horkey/ Visit the Suburban Folk website for more information.
Gina Horkey is a married, millennial mama from Minnesota. Additionally, she’s the founder of Horkey HandBook and loves helping others find or become an outstanding virtual assistant. Gina’s background includes making a living as a professional writer, an online business marketing consultant and a decade of experience in the financial services industry. SHOW NOTES * There is no such thing as failure * Gina's entrepreneurship journey * Why Gina felt comfortable becoming a writer * Always be marketing * Giving yourself permission to make a career change * The process for creating Minimum Viable Results * Overcoming the fear of change * Who should think about hiring a virtual assistant * How know what to delegate * Debunking virtual assistant stereotypes * How to hire and onboard a VA * Success is a journey You can contact Gina at https://horkeyhandbook.com You can contact Brian at https://brianrollo.com
P.S. Want to learn how to podcast or train someone on your team? Last year, I was fortunate to come alongside Gina Horkey of Horkey Handbook and Hailey Thomas of Brainspace Optimized and create a course dedicated to teaching virtual assistants on how to do all things podcasting. In Podcast Assist, you or your team members will learn how to master the skills and strategies needed to launch, manage, and grow podcasts for small businesses. For more information, get on the email list today! ----- You ready to do this thing yourself? Here's the Podcast Starter Kit
Want to learn how to podcast or train someone on your team? Last year, I was fortunate to come alongside Gina Horkey of Horkey Handbook and Hailey Thomas of Brainspace Optimized and create a course dedicated to teaching virtual assistants on how to do all things podcasting. In Podcast Assist, you or your team members will learn how to master the skills and strategies needed to launch, manage, and grow podcasts for small businesses. For more information, get on the email list today! ----- You ready to do this thing yourself? Here's the Podcast Starter Kit
Want to learn how to podcast or train someone on your team? Last year, I was fortunate to come alongside Gina Horkey of Horkey Handbook and Hailey Thomas of Brainspace Optimized and create a course dedicated to teaching virtual assistants on how to do all things podcasting. In Podcast Assist, you or your team members will learn how to master the skills and strategies needed to launch, manage, and grow podcasts for small businesses. For more information, get on the email list today! ----- You ready to do this thing yourself? Here's the Podcast Starter Kit
Building a dream team for your business is often an overwhelming and tricky task especially if it’s something new to you because there’s that learning curve you need to go through. That’s why I’m so excited to bring on Gina from Horkey Handbook to walk you through building your business’ dream team. And at the end of the episode, you will have learned how to identify if you need, what to prioritize, and how to assess the first people you should hire for your dream team. We also talk about some blocks businesses have and the exact steps businesses need to take on building their own dream team.Links:Horkey Handbook WebsiteHorkey Handbook FacebookHorkey Handbook PinterestHorkey Handbook TwitterHorkey Handbook YouTubeProfit PillarsWomen in Business Retreat 2020Business Masterclass – The Ultimate 4-Step Framework for Creating a Sustainable and Profitable BusinessAustralian Business Collaborative Facebook GroupAngela Henderson WebsiteAngela Henderson Active Business Facebook GroupAngela Henderson Facebook Business PageAngela Henderson Instagram
In today's episode, you'll hear from Gina who you can learn more about at Horkey Handbook. Gina grew up poor but graduated college at 19 and began a string of successful careers. After burning out in corporate America, she decided to try her hand at entrepreneurship. Now she is running several successful online businesses aimed at helping others become entrepreneurs themselves. Listen, learn, and let us know what you think. Episode Summary She grew up poor and money was always a challenge As kids, she'd have to buy her own clothes even in middle school Gina started babysitting at age 11 But Gina was always driven to make something of her self She actually started going to college while she was an 11th / 12th grader This allowed her to graduate college just before she turned 20 The program is a special thing that Minnesota does and is free Then she ended up getting married at 21 and settled down in her hometown After college, she worked for a company helping people reach fitness goals Then she'd transition careers into being a financial advisor Gina was working 60 hour weeks but was learning a ton It's obvious that Gina is an extremely hard worker This means that she thrives in a commission-based jobs Her biggest advice for these type jobs is to sell something you're passionate about She gives some interesting insights into the life of a financial advisor Gina would stay in this career field for 10 years Just before leaving the corporate world they started preparing for a change Her husband quits his job in 2013 to be a stay at home day She knew she wanted to be an entrepreneur and started investigating Gina would start freelancing in several different areas Then she did some virtual assistant working By 2015 she was full-time entrepreneur Her corporate job had been paying about $60k before she left She talks about a lot of the success and benefits One of which is they take a 2-month vacation to the beach in Texas every year They actually unenroll their children from school every year and home school them There were some struggles though She felt guilty being close to her kids but having to work all-day Gina now has a separate location on her property to work in It really helps her separate life and work Gina does struggle with taking on too much work This year she actually stressed herself out so much she grew a dependency on alcohol Luckily she is now been sober for over six months Then Gina goes over some tips for managing stress Her and her husband are both frugal and don't want a lot of flashy things She does, however, believe in investing in herself Gina actually pays $3k per month for a business coach and it's totally paying off Her and her husband also utilize a personal trainer Then Gina goes over a laundry list of businesses she's involved in These include virtual assistant, freelancing, and Pinterest courses Some of these are branching off into niches Such as podcast virtual assistants Key Takeaways Control your income: Gina talks about how a sales-oriented career puts earning power into your own hands Commit Cautiously: Gina put so much into her businesses, but at times pushed herself way too far Branch successes: When Gina finds something is working she doubles down and finds another angle to also go after Call to Action Invest in something that will improve your life. Whether business, fitness, or anything that makes you happy. Join the Community We’d love to hear your comments and questions about this week’s episode. Here are some of the best ways to stay in touch and get involved in The FI Show community! Sign up for our exclusive newsletter Join our Facebook Group Leave us a voicemail Send an email to contact [at] TheFIshow [dot] com If you like what you hear, please leave a rating/review! The FI show on iTunes
Discover how to 10x your Productivity by hiring a virtual assistant. Guest Gina Horkey, from The Horkey Handbook, covers the full spectrum of bringing on a new assistant: how to find them, what to look for, what to delegate, and how to cultivate and create a relationship that helps your business grow Resources Mentioned Four-Hour Workweek by Tim Ferriss 30 Days or Less to Freelance Writing Success 30 Days or Less to Virtual Assistant Success Virtual Assistant Finder 3 Lessons We Learned From This Episode Why you don't want to hire a carbon copy of yourself (16:05-16:25) How to recognize what tasks to delegate to a virtual assistant so you can free your time up to create and build your business (17:35-18:40) Beware of the hyper-specialist virtual assistant and what to look for instead (24:54-25:29) Connect with Gina Horkey Website Youtube Facebook Twitter Connect with Kyle + The Story Engine Buy Kyle's Book - Selling with Story Invite Kyle to speak (events or podcast) Apply to work with us Twitter Instagram LinkedIN
This week on the show we have Gina Horkey, founder of Horkey HandBook, a website geared towards helping others find or become a kickass virtual assistant. In this episode we’ll discuss everything Virtual Assistant related: Hiring, Training, Managing, and more. We’ll also touch on the current state of entrepreneurship and the future of the Freelance Economy. https://horkeyhandbook.com/ Gina’s Guidance: I recommend one of my favorite books called Anything You Want by Derek Sivers. https://www.amazon.com/Anything-You-Want-Lessons-Entrepreneur/dp/B0058LXVH0/ref=sr_1_1?keywords=anything+you+want+derek+sivers&qid=1568251598&s=books&sr=1-1 Hacking’s Challenge: If any member of our group and takes a video and posts it for their firm 7 days in a row, I will send them a surprise at the end of the 7 days. Tyson’s Tip: Brendan Burchard book called High Performance Habits. He’s studied a ton of very successful people and really breaks down the habits that make them that way. https://www.amazon.com/High-Performance-Habits-Extraordinary-People/dp/1401952852 For more content from us please subscribe to our Youtube Channel Don’t forget to sign up for MaxLawCon20! Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment! You can also go to MaximumLawyer.com or, if you’d prefer, email us at: info@maximumlawyer.com Interested in being on the show? Shoot us an email at support@maximumlawyer.com or message us on Facebook! Welcome to the Maximum Lawyer Podcast. Partner up, and maximize your firm.
Audacious Mamas - Inspiration and Strategies for Mompreneurs
My guest Gina Horkey is a married, millennial mama from Minnesota. She’s the founder of Horkey HandBook and loves helping others find or become a kickass virtual assistant, and even start their agency. Before founding Horkey Handbook, Gina spent a decade in the financial services industry. You'll hear Gina's story of turning a high paying side gig as a VA into a full-blown agency in a short time. Her inside scoop on pricing your skills, what's hot and in demand right now, and how to work with a virtual assistant most effectively. If you're looking for a VA, want to become one, or want to start your own VA services agency, you'll get a lot out of this episode. If you have strong skills in one or more areas of your life but you don't think you can monetize those skills, you should tune in as well - you might be surprised! Mentioned in this episode... Horkey Handbook https://horkeyhandbook.com Horkey Handbook VA Courses https://horkeyhandbook.com/workbooks-courses/ Horkey HandBook on Facebook https://www.facebook.com/HorkeyHandBook/ ----- Interested in joining the Podcast Guest Success small group virtual workshop? We have just 10-12 spots. Email me directly at stephanir@gmail.com or message me on Instagram @AmplifyYourself Better yet, join our free Facebook group! I'm looking forward to meeting you! Cheers, Steph xo
We're talking all things Virtual Assistant in this episode and if you don't know what a Virtual Assistant is you will by the end! Gina Horkey of The Horkey Handbook helps others find and become kickass VAs. She shares a lot of great advice in this episode so if you have an online business you won't want to miss it! Thanks for listening! Check out the show notes for all the links and resources mentioned in today's show. Don't forget to SUBSCRIBE to the podcast wherever you listen! SHOW NOTES: www.WayBeyondOrdinary.com/episode29
Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Already have a website? Take the Free "Jumpstart Your Website Traffic" marketing mini-course at www.jumpstartyourwebsitetraffic.com Leave a Review! My guest today is Gina Horkey of Horkey Handbook. She’s is a married, millennial mama to two precocious kiddos from Minnesota. Additionally, she’s the founder of Horkey HandBook, a website geared towards helping others find or become a kickass virtual assistant. Gina’s background includes making a living as a professional writer, an online business marketing consultant and a decade of experience in the financial services industry. Today we’re talking about: How Gina made the transition to self-employed first as a freelance writer, then as a Virtual Assistant. How Gina rearranged her schedule to work on her side hustle. Why Gina decided to create a course teaching others how to build a successful VA business. How Gina stands out with her marketing, and some niches that VA’s aren’t currently targeting that could be great opportunities for you. Traits of an ideal Virtual Assistant Why you should make mistakes and embrace failure in your side hustle. How to figure out your hourly rate. Gina’s advice for someone who is struggling to grow their side hustle. The one belief Gina had to change about herself to get where she is today. My favorite quotes from Gina: “I’m helping people realize their goals and their dreams while being authentic and real at the same time.” “Find your kind of people by showing yourself. Including your flaws, you’ll connect the most when you are authentically you.” “Position yourself [to your ideal clients] as an investment and not an expense.” “The mistakes and failures are where you learn the most.” “[Being] business-minded is a learned skill and trait.” “If you don’t dream big, you’re not going to get big results.” Connect with Gina: Freebie: 150+ Services You Can Offer as a VA Find a VA Social Media: FB: https://www.facebook.com/HorkeyHandBook Twitter: https://twitter.com/horkeyhandbook Pinterest: http://www.pinterest.com/ghorke LinkedIn: https://www.linkedin.com/in/gina-horkey/ Instagram: https://www.instagram.com/horkeyhandbook/ YouTube: https://www.youtube.com/channel/UC49yIdhQohqDYtjSXfoh_Uw
After ten years of working in personal finance, Gina Horkey wanted a change. She loved writing short stories and thought why not give copywriting a try. Just six months later she was making $100 an hour and getting ready to quit her job, sell her practice, and start working from anywhere. Gina is the founder of Horkey HandBook, a website geared towards helping others find or become a kickass virtual assistant. Her background includes making a living as a professional writer, an online business marketing consultant, and a decade of experience in the financial services industry. She’s also proud to be a married, millennial mama to two precocious kiddos from Minnesota. Sitting in traffic twice a day should be a thing of the past. Listen in as Gina talks with the guys about how to hire or become a badass virtual assistant, the 3 skills that every great VA should have, and her method to instantly increase ROI by contracting a new team member. Get even more insight about becoming or hiring virtual team members in our conversations with Moe Abbas and Josh Bartlett. “You get paid to learn, it's basically what it comes down to... you get to be the person behind the curtain looking around and it's amazing!” -Gina Horkey Some Topics We Discussed Include: How to find or become a badass virtual assistant Why working online is more legit now going to an office What salaries different VAs are making The right way to pitch yourself to businesses A method to safeguard from Scope Creep 3 skills that make for the best virtual assistants The right time to start contracting team members Rules to follow before making a new hire The tasks every business owner needs to hire for Why emotional tasks are the biggest drag on profit A system to instantly increase ROI by hiring a VA An onboarding process to maximize your new VA Contact Gina Horkey: Horkey HandBook Virtual Assistant Finder Connect on Facebook And on Twitter References and Links Mentioned: Hustle & Flowshorts – Our new daily podcast! GenM (Sponsor) – Find marketing apprentices for $50/mo Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out loom Help Scout LiveAgent CloudApp Snagit Trello Notion Start. by Jon Acuff The 4-Hour Workweek by Timothy Ferriss Clockwork by Mike Michalowicz Profit First by Mike Michalowicz Work Less, Make More by James Schramko Anything You Want by Derek Sivers Moe Abbas: Done For You Marketing Help For $50 Per Month Josh Bartlett: How To Build A Solid Team And Create Rabid Fan Customers
Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives
What’s up, everybody! In this episode, I’m joined by Gina Horkey: writer, marketing consultant, and founder of Horkey Handbook. After experiencing a cycle of ups-and-downs in her career, Gina transitioned to doing remote work and creating online courses. Her program, 30 Days or Less to Virtual Assistant Success, is for people ready to change their career, pursue their passion, and do something different. Gina believes that remote work is the future and her program gives students a complete roadmap to take advantage of this alternative, flexible industry. She’s here today to talk about her journey and the creation of 30 Days or Less to Virtual Assistant Success. Remote work is totally the future, and you need to get onto that train. Episode Quotes "Perfection is the enemy." "The program is for career changers, people who want to do something different and they're more passionate about." "It is good to validate what you are offering first." "If you are average at everything, you are great at nothing." “I want to help open the window to people that there’s an alternative work and it can be enjoyable.” Listen to Learn 01:10 Getting to know Gina, Rapid 5 Questions 04:12 Gina's career journey 09:07 30 Days or Less to Virtual Assistant Success - who is it for? 11:32 When did the program start? What problem does it solve? 14:07 Overview of the program structure and modules 18:34 The "stuck zone" and overwhelming parts for students 20:07 Helpful resources inside the program, students' experiences 23:41 Gina's lessons and insights in teaching/creating online courses 28:18 Awesome things to look forward to from Gina 30:06 Gina's thoughts about being a Generalist vs. being a Specialist 32:40 Website and social media links****
Panel: Reuven Learner Jeremy Green Erik Dietrich Jonathan Stark In this episode of the Freelancers’ Show, the panelists discuss chaos clients. Chaos clients are long-time clients who are disorganized, reactive, and constantly wait for things to blow up before “pulling the fire alarm.” These types of clients are disruptive to any business, and so the panelists discuss some things you can do if you have chaos clients. They also touch on how each of the respective panelists deal with these clients and their thoughts on the best and worse ways of dealing with a client’s self-inflicted problems. In particular, we dive pretty deep on: What is a chaos client? What can you do when you have a chaos client? Decide whether or not you want to keep the client Maybe fire them if you can’t see them changing Have individual fire-drill pricing Wait to address the situation in a low-emotion time Try to become more proactive in the future with them Higher price tags for these clients Price tag for your misery vs getting rid of these clients Be careful with just raising prices Push back in ways that make the client revise their priorities Understanding that not everything needs to be done ASAP Part of your job is to calm clients down Helping a client with an actual emergency vs helping a client who self-inflicts problems Chronic chaos clients Preventing these “fire drills” in the future Only push off other projects when talking with the person of authority on the project Pricing can be used to discourage clients from doing things And much, much more! Sponsors: FreshBooks Linode Picks: Jonathan The Expert Video Flawless Consulting The Freelancer's Roadmap by Jonathan Stark Reuven Everybody Lies by Seth Stephens-Davidowitz Weekly Python Exercise Jeremy Remarq The Key to Increasing Your Consulting Fees Erik Horkey Handbook
Panel: Reuven Learner Jeremy Green Erik Dietrich Jonathan Stark In this episode of the Freelancers’ Show, the panelists discuss chaos clients. Chaos clients are long-time clients who are disorganized, reactive, and constantly wait for things to blow up before “pulling the fire alarm.” These types of clients are disruptive to any business, and so the panelists discuss some things you can do if you have chaos clients. They also touch on how each of the respective panelists deal with these clients and their thoughts on the best and worse ways of dealing with a client’s self-inflicted problems. In particular, we dive pretty deep on: What is a chaos client? What can you do when you have a chaos client? Decide whether or not you want to keep the client Maybe fire them if you can’t see them changing Have individual fire-drill pricing Wait to address the situation in a low-emotion time Try to become more proactive in the future with them Higher price tags for these clients Price tag for your misery vs getting rid of these clients Be careful with just raising prices Push back in ways that make the client revise their priorities Understanding that not everything needs to be done ASAP Part of your job is to calm clients down Helping a client with an actual emergency vs helping a client who self-inflicts problems Chronic chaos clients Preventing these “fire drills” in the future Only push off other projects when talking with the person of authority on the project Pricing can be used to discourage clients from doing things And much, much more! Sponsors: FreshBooks Linode Picks: Jonathan The Expert Video Flawless Consulting The Freelancer's Roadmap by Jonathan Stark Reuven Everybody Lies by Seth Stephens-Davidowitz Weekly Python Exercise Jeremy Remarq The Key to Increasing Your Consulting Fees Erik Horkey Handbook
The Horkey Handbook Gina Horkey is a professional writer, online marketing consultant and the founder of Horkey HandBook, LLC. In 2014, she began a freelancing writing side hustle and within 6 months turned it into a full-time career. After finding great success working for herself, Gina decided she wanted to help others obtain similar results, adding step-by-step...
Are you thinking about hiring a virtual assistant but you're not sure where to start, or when might be a good time to do so? Fortunately for the modern-day freelancer and business owner, the advancements in technology and the internet have made it possible for businesses to flourish in the online environment. This means that you are now able to choose from a gigantic pool of candidates to help you with your business. Part-time, full-time, flex time? No problem. Hiring a virtual assistant gives you the opportunity to do the things that you do best in your business. You are able to outsource the tasks that are a time-suck and the things that often fall to the bottom of your to-do list. On this episode, we are lucky to have Gina Horkey, Founder of Horkey HandBook, back on the show. On episode 45, Gina spoke about how you could hire and work with a virtual assistant, and she is back with more awesome advice and to help you take that first step to hiring your first assistant. https://freelancetransformation.com/episode153
I first came across the term “mastermind” in a beat-up, weathered copy of my father-in-law’s book, Think and Grow Rich by Napoleon Hill. Granted, the original masterminds involved an old school hierarchy of founding father types we read about in school text books. Fast forward today and the you’ll find the “mastermind” has evolved into something more flexible, creative, innovative, and value driven. What is a mastermind exactly? From Hill’s book it’s the “coordination of knowledge and effort, in a spirit of harmony, between two or more people, for the attainment of a definite purpose.” Having a mastermind, particularly for business, is a great place for support and growth. After all, you are the average of the five people you most spend your time with, according to personal development consultant Jim Rohn. Over the years, I’ve belonged to several masterminds, some free, some paid, some in-person, some online. I found I don’t thrive in huge Facebook groups where it’s easy to get lost. I also do better in groups where other people are committed to growth, and there’s more personalization so was pleasantly surprised with this group I recently joined. In this episode, I’m excited to have a conversation with one of the co-founders Gina Horkey of Mamapreneur Mastermind. (Last week I interviewed the other co-founder Ariel Rule). What I find refreshing about my conversation with Gina is how outgoing, yet low-key her style is for someone in the online marketing world where there tends to be a lot of clutter. :) So, I hope you’ll sit back, relax and enjoy the conversation. Who is Gina? Gina Horkey is a married, millennial mama to two precocious toddlers from Minnesota. Additionally, she’s a professional writer and online business marketing consultant with a decade of experience in the financial services industry. Gina enjoys helping other freelancers gear up to quit their day jobs and take their side hustles full-time via her website, Horkey HandBook. Quotes from Gina A lot of times we tend to think and over process stuff to a point that we talk ourselves out of even trying because we’re convinced that we don’t have what it takes and that we’ll fail so instead of knowing everything we’re expected to know which is completely impossible especially because everyone comes from a completely unique position and experience. Know enough to get started and learn from the actions you take. (9:42) So I think you should figure out what your goals and dreams are, and what it’s gonna take to reach them, and then you could define your own success, based on your own personal values. End (13:32) I formed a ton of relationships online and just to surround yourself with people that get you is pretty important and powerful and enjoyable. (20:48) What You’ll Learn How knowing your top priorities at the moment will help keep you focused. For Gina, they're faith, family, health and business. As the primary breadwinner, business may take the front seat from time to time, and it's totally okay to change priorities as things in business and life change all the time—as long as you're intentional and focused on your end results. The importance of surrounding yourself with people embarking on the same journey, whether entrepreneurial or other life based activity. This is where a mastermind group can come in handy. Last but not least, JUST get STARTED! Mamapreneur Mastermind ***Mamapreneur Mastermind: https://www.mamapreneurmastermind.com/ I'm a proud affiliate! Sign up for the Mastermind by mentioning this Simply Designed Life podcast episode with Gina Horkey, and I'll send you a FREE bonus audio + eBook, How to Get the Most Out of Your Mastermind to Crush Your Goals. Just shoot me an email under the "Comments" section that you've made the purchase and I'll send you your free gift! Resources and How to Connect: Gina's website: https://horkeyhandbook.com/ Social Media: Facebook,