Natural Heath Products: Ingredients for Success

On this episode, Todd Pauli, founder and publisher of Move Nutrition Network and founder at 24 Stories Marketing, joined the show to talk about the creation of Move Nutrition Network, a home for sports nutritionists, dietitians, and trainers to easily access the most important performance nutrition research, brand innovations, and trade news headlines.Todd also tackles the hard-hitting question, "Is a Hot Dog a Sandwich?"

On this episode, Functional Nutritionist and Co-Founder of Sow & Arrow joined the show to discuss supplements, natural medicine, and sustainability practices that speak to consumers.Pauline is also an author and entrepreneur with degrees in Anatomical Sciences and Physiotherapy and is currently undertaking the much sought-after master's level in integrative medicine. Her second book, "Hungry Woman," is due for release in June 2023. Her first book, the award-winning “Primal living in a Modern World,” is available at sowandarrow.com.

On this episode, Asa Waldstein, Principal @ Supplement Advisory Group, joined the show to discuss FDA Enforcement Trends for 2023, Social Media Compliance, and his weekly newsletter, Warning Letter Wednesday.Asa is a Certified Clinical Herbalist and a 20-year dietary supplement executive. Asa's consulting company, Supplement Advisory Group, is a boutique group focusing on marketing risk analysis and practical marketing solutions for the web and social media. He chairs the American Herbal Products Association's (AHPA) Cannabis Committee. 

On this episode, Alexis Collins, Director of Product & Brand Strategy at Stratum Nutrition, joined the show to discuss Postbiotics, Stratum Nutrition, and the look ahead in the industry for 2023.Alexis is our very own Director of Product & Brand Strategy here at Stratum Nutrition. She is a scientist and researcher with broad experience in nutrition and medicine. Alexis has direct experience with product development of dietary supplements, evaluating clinical studies, animal research, medical science reviews, and the hospital environment.

On this episode, Brandon Griffin, CEO of REJIMUS, INC., joined the show to discuss some great topics surrounding the FDA. Brandon holds a degree in Genetics & Plant Biology from U.C. Berkeley, and spearheads the overall growth and direction of the company as well as its online regulatory service solution development initiatives. He brings over two decades of wide-ranging experience throughout the food, dietary supplement and pharmaceutical development sectors to the table, with expertise in sales leadership and modeling, transition management and operational optimization, and strategic planning expertise for FDA regulated markets. Take a listen - it's one you don't want to miss!

In this episode, Tiffany Krumins, Founder of Opu Probiotics joins the show to discuss her entrepreneurial journey. She is a respected inventor, iHeartRadio host, motivational speaker, successful entrepreneur, and mother of four, Tiffany now leads all of her ventures with a daily intention that business success and personal fulfillment are not mutually exclusive. Listen to her inspiring story! 

On this episode, Katherine Cole joined the show to discuss children's health and supplementation. Katherine leads research and development efforts at ChildLife Essentials as the R&D Manager. She is responsible for bringing together the latest science, technology, and premium ingredients to deliver innovative products in children's health. Her passion for discovering where science and health intersect began while earning her degree at the University of California, Berkeley in Integrative Human Biology.

On this episode, Ivan Wasserman joined the show to discuss class actions, claims, & probiotic comedy. Ivan serves as Managing Partner of Amin Talati Wasserman & is one of the nation's premier attorneys for health, wellness, beauty, and other consumer products.Companies of all sizes making, marketing, and selling food, dietary supplements, cosmetics, over-the-counter drugs, and medical devices praise the depth of his knowledge and experience, his humor and his ability to maintain the human perspective while leading them through this heavily regulated landscape. Frequently cited by the media as a legal authority, Ivan helps his clients launch products and create and execute advertising campaigns that match the clinical evidence they have for their products, paying close attention to the changing rules governing internet marketing, consumer testimonials and social media. Ivan has been included in Best Lawyers in America from 2007 to 2022.Enjoy this fun podcast with Ivan Wasserman.

On this episode, Dr. Susan Kleiner discusses women's health and fitness, the lack of research in women's health, and the need to be authentic. She is the owner of High Performance Nutrition, LLC, a consulting firm in Washington. She has consulted with many professional teams and team members, Olympians, and elite athletes in countless sports. She has authored 8 books and is one of the foremost nutrition authorities on eating for strength. Her POWER EATING® program has reshaped the lives of thousands.

On this episode, Dr. Susan Hewlings joined the show to discuss Science & Nutrition. She has over 20 years of experience in nutrition, sports nutrition, and scientific consulting for the dietary supplement and medical industries. She is currently the director of Scientific Affairs at NutraSource, and the author of Nutrition: Real People, Real Choices and has published multiple articles on various topics. 

Brian Wommack is responsible for overseeing the development and execution of the Council for Responsible Nutrition's (CRN) overall strategic communications efforts and is entrusted to enhance and protect the reputation of the dietary supplement industry. Under his leadership, CRN's communications team is reimagining its member communication strategy and has launched new initiatives to proactively promote responsible industry and provide consumer education.He has more than 25 years of experience helping organizations and brands see around corners and solve problems—or seize opportunities—at the intersection of communications, public policy, and law. He draws on a long tenure as a communications consultant, time as a lobbyist and congressional staffer, and work as a lawyer. He serves as an industry strategist and advisor, an industry spokesperson, and as a coach and mentor to members and staff on accomplishing goals through communications initiatives. After years of working for clients across many industries in issues management and crisis work, he is particularly gratified at being able to build up equity and trust for this thriving and vital industry over the long haul as it helps consumers improve their health and wellness.

In this episode, Len Monheit, CEO at Trust Transparency Center shared industry insights & its growth, what's currently trending, and various industry resources available. Len is an experienced Nutritional Product Executive with a demonstrated history of leadership in media, health ingredients, supply chain, trend analysis and growth strategy globally. With over 20 years of experience in the Natural Products and Dietary Supplements industry, he has participated in dozens of speaking engagements across four continents, talking about best business practices, industry trends across the health and wellness industries, and success factors for international business development.

In this episode, Rick Polito, Editor-in-Chief at Nutrition Business Journal (NBJ) and author at Wise Wolf Books, shared industry insights & its growth, what's currently trending, and what he expects we'll see in 2022. Rick is a career journalist with an eye for a story and the style to tell it.  In his current position at NBJ, his job is to spot trends before they're trends and see the story behind the story. In the course of his reporting, he has developed a deep network of sources and a perspective on challenges facing the dietary supplement and natural product industries. Trust us when we say, this is an episode you don't want to miss. 

Steve Q. Wiltshire has made fitness, health & mindset a priority for 3 decades. Shortly after winning the Mr. Oregon Body Building Competition, Steve developed an autoimmune disease that originated from a serious gut complication that almost ruined his health. Through Steve's journey, he has developed a process that has led him to assist thousands of people on how to reclaim their health & power. Steve is a Keynote Speaker, Author, Mindset Coach, and the founder of Body Temple Health & Wellness.  

In this episode, we had the privilege of hosting Dr. Felicia Stoler, DCN, MS, RDN, FACSM, FAND. Dr. Stoler is a registered dietitian nutritionist, the author of Living Skinny in Fat Genes: The Healthy Way to Lose Weight and Feel Great, and has been a host on TLC's Honey We're Killing the Kids!.  Felicia is an expert in nutrition, fitness, and healthy living. She is a professional speaker, brand ambassador, and spokesperson. Dr. Stoler is also affiliated with several professional associations/organizations, including the American College of Sports Medicine, the Academy of Nutrition and Dietetics, the NJ Council for Physical Fitness and Sports, True Health Initiative, and the American College of Lifestyle Medicine.  Trust us when we say you'll want to hear this episode. Dr. Stoler filled this episode with great insights into healthy living. 

On this episode, Erica Rankin, Founder & CEO at Bro Dough, joined the show. Erica is a young Canadian entrepreneur who took a passion and turned it into a business. She created Canada's first better-for-you edible cookie dough with a spin. Launched in 2019, Bro Dough is not only vegan, but contains plant-based protein (derived from peas), as well as natural sweeteners. The product contains half the amount of sugar found in traditional cookie dough and does not use any artificial sweeteners. Her vision is to create a world where someone can eat an entire jar of cookie dough and still feel good about themselves. Sit back and listen to her journey. 

On this episode, John Lyon, Product Development Director with Veyl Ventures, joins the show. John has 9+ years of exceptional hands-on portfolio experience developing health and wellness solutions/products from concept through launch. He is known for steering lucrative brands into fascinating and exciting consumer products and seeing them to successful completion. Take a listen and hear some industry insights from the one and only, Mr. John Lyon. 

In this episode, Kerry Roberts, Co-Founder at Everipe Smoothies, shares the story behind Everipe Smoothies and why they choose freeze-dried ingredients. Their ingredients make it a unique brand that stands out above other smoothie brands. Take a listen and learn about the history of freeze-dried ingredients. Afterwards, be sure to head over to their website and grab some delicious smoothies packed with superfoods.

In this episode, we had the privilege of hosting Gretchen Powers, Senior Director of Marketing and Member Experience at the Council for Responsible Nutrition (CRN). CRN's mission is to sustain and enhance a climate for their members to responsibly develop, manufacture, and market dietary supplements, functional food, and their nutritional ingredients. Gretchen shares the depth of responsibility this industry has and what CRN is doing to help maintain its integrity and reputation. Trust us when we say, this is an episode you don't want to miss. 

In this episode, Mark Samuel, Founder and CEO of IWON Organics joins the show. Mark launched IWON organics when he realized that most on-the-go meals were unhealthy, unnatural, and didn’t taste that good. So he went on a mission to create exactly what he wanted using the best, non-GMO and organic ingredients. By simply putting one foot in front of the other and achieving small wins daily, he has succeeded in moving to the next level of the business - helping people win on a daily basis. 

In this episode, we had the pleasure of having Jen Dieter on the show. Jen has 22 years of physical therapy experience and is a six-time Crossfit Games masters athlete, finishing between 9th and 5th overall from 2015-2020, and she won two major CrossFit Masters events in 2020. Listen in to hear about her journey into Crossfit and how working with Stratum helped her become an influencer for one of our brand partners, Redd Remedies. 

In this episode, Bill Grundler, Masters Athlete & Crossfit Coach, explains how our bodies, or as he calls it, "our machines," don't work like they use to, and what healthy aging looks like for all athletes. Listen in as he breaks it down to the bricks - nutrition and movement - and how supplements are the mortar that holds everything together.  

In this episode, Chris Haynes, our Senior Director of Global Sales, takes us on a walk through memory lane as he describes the evolution of the natural products industry. With 29 years of experience under his belt, he shares some insightful truths on the industry and its growth. Trust us when we say, this is an episode you don't want to miss.

In this episode, Caroline Beckman, CEO at Nouri, shares her passion of taking what she has learned and how she is applying it to various areas in the public sector. Hear why Caroline and others are focusing on mentoring those in the juvenile system.

In this episode, Afif Ghannoum, CEO at BIOHM Health, shares what it takes to create a thriving ambassador program. From the importance of hiring PR firms with a hustle game to regulating influencer content, his way of storytelling will certainly inspire you to take your brand to the next level.

In this episode, we had a fun time chatting with Richard Lin, CEO @ Thryve, about how his company got started, where health care is today, and what the future of microbiome health can do. Take a listen, and who knows, you might just be inspired to get your own toilet mascot.

In this episode we have Kyle Phelps on and learn a bit more about his background, Ancient Nutrition, and what it looks like leading the product development charge in the natural products space today.

We all understand at this point the power of social media and how it affects brands within the natural products space. We were stoked to chat with Adam Brown from Sircle Media (if you don’t know Adam, you really should. Check him out on LinkedIn). In this episode, we had a lot of fun chatting about 1st Base + Curated in the Mix + Influencers + TikTok is Sushi.

International bestselling author Jay Samit, is a dynamic entrepreneur and intrepreneur who is widely recognized as one of the world’s leading experts on disruption and innovation. Described by Wired magazine as “having the coolest job in the industry,” he raises hundreds of millions of dollars for startups, advises Fortune 500 firms, transforms entire industries, revamps government institutions, and for three decades continues to be at the forefront of global trends.What a great experience it was to have the international best-selling author of "Disrupt You!," Jay Samit on the podcast. In this episode we discuss with Jay natural product industry disruption, mentoring, and the release of his new book, "Future Proofing You."

In this episode we are speaking with Fred Hart, the Creative Director @ Interact Boulder. Fred and Interact Boulder work with brands such as Boulder Canyon, Noble Made, Dogfish Head Brewing and a ton more. We talk package design, audience centric design, the COVID direct to consumer fire, as well as Fred offering lots of great advice for startup brands in the natural health and supplement categories.

In this episode, we had a very inspiring and insightful regulatory conversation with Diana Morgan of Care/Of. We discuss everything from Warren G to not saying no for the sake of saying no to your other departments but being creative with finding gray areas and beyond. If you are a young regulatory professional in the natural products space or seasoned veteran, lot's of sound advice from one of the most delightfully-fresh seasoned regulatory pros in the biz.

Super pumped to have our dear friend Andrew Hebard on the show. Andrew is the founder of Natures Crops International, the manufacturers of Ahiflower. In this episode we get some really great insight into supply chain influence, how to get creative in business, advice Andrew has for the 20 something him as well as discussing a bit on Ahiflower of which we distribute for Natures Crops.

In this episode we interview Erik Bywater the founder of Knosis, an eSports natural supplement brand gettin' their game on. We learn about Knosis and discuss the eSports category, his experience on the Canadian show "Dragon's Den" (As much as we could anyway;) and get some great advice he has for entrepreneurs and new brand leaders in the natural products space.

Eric and I discuss what brands can do to avoid becoming a commodity brand and get customers excited about not just your products but your brand. We also get his take on some natural food/beverage and supplement brands that are doing this branding thing right today as well other other lil' tid-bits from this passionate, fit, and fun personality who is the founder of thedigestiblebrand.com and chief strategy officer/principle at Denver's very own LRXD.

In this episode I chat with Yadim Medore one of the God fathers of strategic branding within the nutraceutical and functional food and beverages spaces. Our discussion will be around the topic of The ROI of Trust Transparency and what that should mean to brands today. He and his company Pure Branding have assisted brands such as Gaia Herbs, Standard Process, Reserveage, and more generate amazing results oriented, meaningful, and highly targeted strategic brand support.

Micah Osborne is on the show and we discuss a few lessons he's learned in his career, allowing your team to thrive by letting them do what they do best, finding and participating in peer groups to help you grow and more.

In this Market IQ episode we have Dr. Christopher Bailey with us again from right here at Stratum Nutrition as we discuss Vegan & Vegetarian category stats as a whole as well as review a few functional food brands and dive into how related category trends end up transitioning into the supplement space.

In this episode I speak with Ryan Mulvany ($100 million in Amazon Sales) and founder of Quiverr about why he considers himself an Amazonaholic, Amazon brands effects on others, trend tracking tools, and more. Don't miss this interview with a seasoned Amazon CPG & PE Marketplace Strategist and the founder of Amazon's 2nd Largest Ads Partner.

Another Stratum Nutrition Ingredients for Success podcast with Dr. Christopher Bailey. In this episode we discuss several topics tied to the nutraceutical industry including deep fake videos, flavoring systems, protein trends and more.

Whether you are in the nutraceutical space or not, we have all been in those meetings that starts with sales pointing fingers at marketing for the lack of quality leads and marketing barks back by blaming lack of conversion on sales not properly cultivating the account relationship. It's unnecessary and in today's landscape sales and marketing should be one cohesive well oiled machine. Jeff Davis has spoken at tons of sales and marketing conferences including Saleforce and Linkedin events. In this episode Jeff Davis and I discuss how the proper marketing and sales alignment can boost the customer experience, provide a seamless connection in the marketing to sales handoff, and in-turn drive more sales for your brand and it's products. Reaching cultural, prospect, lead, sales and revenue goals ultimately comes down to sales and marketing alignment. You do not want to miss this one.