Podcast appearances and mentions of maddy osman

In this episode of the Post Status Happiness Hour, host Michelle Frechette interviews Maddy Osman, founder of Blogsmith Content Agency and author of "Writing for Humans and Robots." They discuss the importance of developing a unique brand voice in an era dominated by generative AI. Maddy emphasizes the need for clear style guidelines to maintain consistency, especially for brands producing listicle content. She shares insights on using custom AI models to uphold brand style and the ethical implications of AI in content creation. The episode concludes with Maddy recommending the "Three-Body Problem" series and inviting new clients for 2025.Top Takeaways:Establishing a Distinct Brand Voice is Essential for Consistency and Connection: Maddy highlights the importance of defining and refining a brand voice, particularly as businesses integrate AI into their content processes. A well-crafted brand voice ensures that all content, whether generated by humans or AI, feels cohesive and authentic to the audience. It helps in building a recognizable identity, fostering stronger connections with the target audience, and differentiating the brand from competitors. Maddy's agency offers services specifically aimed at helping clients develop and refresh their brand voice, emphasizing its role as a core element of a successful content strategy.Ethical Use of AI in Content Creation: Both Michelle and Maddy emphasize using AI responsibly. They suggest leveraging AI to identify content gaps, reformat existing work, or assist in editing rather than generating original content from scratch. This approach maintains the integrity of the creator's voice and avoids ethical pitfalls like plagiarism.Repurposing Existing Content: Maddy highlights a practical use case for repurposing content she previously created. By transforming her detailed personal notes into blog posts, she maximizes the value of her prior work, making it accessible to a wider audience while keeping the essence of her original writing.Competitor Analysis for Content Strategy: Michelle points out that analyzing competitors' content can be a valuable strategy to identify gaps and opportunities for new topics. They agree that while using AI to gather insights is acceptable, directly copying competitor content is unethical.Mentioned LinksThe Blogsmith Content AgencyWriting for Humans and Robots: The New Rules of Content StyleBring It OnLinkedInInstagramFacebookFurbyChatGPTBingSearch GPTThe Four Dimensions of Tone of VoiceNielsen Norman GroupSemrushSlackNotebookLMThree Body Problem series

Welcome to another exciting episode of The Savvy Scribe podcast and today, we are going to talk about sales and networking. My guest, Maddy Osman, shares her tips for freelancers on how to use online marketplaces like Fiverr and Upwork to find clients and grow their businesses. She also discusses how to add value to your services and increase your earnings.Key Takeaways:→ Online marketplaces like Fiverr and Upwork can be a great way to find clients when you're starting out.→ There are a number of ways to add value to your services and increase your earnings, such as offering add-ons, collaborating with other freelancers, and shortening turnaround times.→ It's important to be mindful of the fees that these online marketplaces charge.→ Don't put all your eggs in one basket. Use a variety of methods to find clients.→ Maddy discusses the importance of diversifying your client acquisition effortsAdditional Resources:→ 6 Download the appendix for the bestselling book “Writing for Humans and Robots: The New Rules of Content Style” for helpful tools + links to The Blogsmith's internal process documents to create a great reader experience within your content: https://blgsmth.tips/appendix→ Maddy also shares a style guide for creating a great reader experience in content: blgsmth.tips/style-guideVisit Maddy's website – https://www.theblogsmith.comCheck her out on socials!TwitterLinkedInYouTubeWelcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNESAnd if you love it, can I ask for a

There are many ways of promoting a business, ranging from hiring salespeople, advertising, and using social media. Writing a book is one of the untapped ways to market your business. Join this conversation with Maddy and learn how her book, Writing for Humans and Robots: The New Rules of Content Style, has been a game changer in her business. Find the raw transcript and full show notes here. 

In this engaging episode of the Unmiss Podcast, we are thrilled to have Maddy Osman, author of “Writing for Humans and Robots: The New Rules of Content Style,” as our guest. Maddy shares her insights on how to craft compelling content that resonates with both human readers and search engine robots, enabling you to reach…

Maddy Osman draws on past experiences as she manages her SEO content agency, The Blogsmith. Growing up with an entrepreneur dad, she understands that owning a business requires intentional boundaries. Her previous job in the Groupon sales department taught her that rejection isn't personal. Freelance writing for a Chicago lifestyle blog sharpened her SEO skills. Maddy uses these lessons learned to improve — both herself and her business.

Today, my guest is Maddy Osman. She is the founder and creator of The Blogsmith, which is a company that, as the name might imply, focuses on creating data-driven content typically for businesses in the B2B world. She's also done work for some larger-scale personal injury attorneys and has written a book called Writing for Humans and Robots, The New Rules of Content Style, and I think we, as attorneys, gravitate towards content marketing, because it's something that we understand. What the book does is give you a lot more resources, and a lot more understanding of exactly how to do that writing. From there, you may find yourself in a position where you might want to use a company service, such as The Blogsmith. It's a really interesting conversation, you can tell that she's spent a lot of time in the trenches, understanding how Google works, and how content marketing works, so I think it's something that we could all benefit from. In this episode, Neil and Maddy discuss:Maddy's journey into writing content for different industries and professionals. Positioning content properly. The purpose of keyword research and factoring in graphics. Creating a writing style guide for yourself or others writing on your behalf. Key Takeaways:It's more than just writing a blog post. It's about what you write and how you write it. Working with a professional, experienced content writer, such as The Blogsmith, can help to free up your time and energy as you are running your law firm. You want your reader to have an enjoyable reading experience. Pages of blanket text that look like a novel are not likely to be desirable to the reader. Graphics in your articles do not need to be custom branded or even a photo. "Before you really start any piece of content, you have to consider the goal of why you're creating that content. And if you don't have one, then you probably shouldn't start on that piece yet." — Maddy OsmanGet in touch with Maddy Osman:Website: https://www.theblogsmith.com/ Book: https://www.writingforhumansandrobots.com/ Twitter: https://twitter.com/maddyosman Facebook: https://www.facebook.com/TheBlogsmith/ LinkedIn: https://www.linkedin.com/in/madelineosman/ Thank you to our sponsors!Ruby Receptionist - Virtual receptionist & live call services that will help you grow your office (and save money), one call at a time - to learn more, go to http://ruby.com/ or call 844.311.7829The Net Profit CFO - Ryan Kimler works with attorneys who want to enjoy higher net profits without working longer or harder. With just 9 Simple Numbers, Ryan will help you drive more profit to your bottom line-and he won't confuse you with all the details! Connect with Ryan at www.netprofitcfo.com.Get in touch with Neil:Website:

In business, there's no way to know everything ahead of time. And while you can't predict the future, you can influence it by learning the right lessons in the present. Maddy Osman, Founder of The Blogsmith, and author of “Writing for Humans and Robots”, has applied this growth mindset in her own work. Listen to the conversation to hear why it's good to plan to fail, and how 1 + 1 = 3.Show TopicsHow to plan for problems in your processBuild a muscle of helping customersFigure out what you're good at, then using it to your advantageThe human robot-buyer dynamicCreative ways to show appreciationSolve for robots and humansShow LinksCheck out The BlogsmithFollow Maddy Osman on LinkedIn or TwitterGrab her book: Writing for Humans and Robots: The New Rules of Content StylePast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this week's episode, Jack Chambers-Ward is joined by Maddy Osman, the founder of The Blogsmith and best-selling author of Writing for Humans and Robots. Jack & Maddy discuss: Why it's important to write for humans AND robots Common mistakes made by SEOs that impact their writing How has AI writing affected writers in 2022 Some tool recommendations for SEOs and writers And much more! The full show notes and transcript can be found at search.withcandour.co.uk

Best-selling author Maddy Osman joins me to discuss the topic on this episode of The Business Storytelling Show. Join us to find out how we can write for people and machines. Check out Maddy's book on the topic here: https://amzn.to/3psWgtf --- Send in a voice message: https://anchor.fm/ctrappe/message

How To Effectively Perform Keyword Research For EcommerceEcommerce keyword research informs and directs your SEO strategy so you know what to optimize for. Learn how to do keyword research for ecommerce.Author: Maddy OsmanSource: https://www.searchenginejournal.com/ecommerce-guide/keyword-research-for-ecommerce/Sponsored by: https://seranking.com/Offer: bestseopodcast.com/seranking or seranking.com/best-seo-podcast.html–"Best SEO Podcast", Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!Find more great episodes here: bestseopodcast.com/Follow us on:https://www.facebook.com/EWRDigitalhttps://www.instagram.com/thebestseopodcast/https://www.tiktok.com/@bestseopodcasthttps://www.linkedin.com/company/bestseopodcastPowered by: EWRdigital.comHosts: Matt Bertram & Chris Burres Disclaimer: For Educational and Entertainment purposes Only.

Join me for a great conversation with Maddy Osman, bestselling author and owner of The Blogsmith, an SEO content agency for B2B tech companies that works with clients like HubSpot, Automattic, Kinsta, and Sprout Social. Maddy Osman is the bestselling author of "Writing for Humans and Robots: The NewRules of Content Style." She's a digital native with a decade-long devotion to creating engaging, accessible, and relevant content. After teaching herself web design at age 11, she found her true passion in content creation—learning the intricacies while transitioning from technical to creative SEO marketer. Maddy's journey from freelance writer to founder and CEO of The Blogsmith yielded numerous insights to share about content creation for enterprise B2B technology brands. Her efforts earned her a spot in Semrush's and BuzzSumo's Top 100 Content Marketers and The Write Life's 100 Best Websites for Writers. She has spoken for audiences at WordCamp US, SearchCon, and Denver Startup Week. During the interview we have discussed, how to explain SEO, SERPS, SEA and all things related to creating content that engages people and robots. Enjoy the show! You can connect with Maddy via her site or LinkedIn.

Listen in to these WooCommerce / WordPress builder tips from Chris Lubkert, Michelle Schulp, Joey Daoud, Maddy Osman and Phil Crumm.

Listen in to these WooCommerce / WordPress builder tips from Chris Lubkert, Michelle Schulp, Joey Daoud, Maddy Osman and Phil Crumm.

Show Notes Maddy Osman is a respected content strategist, content creator, and content marketer. In just a few years, she went from solo freelancer to agency owner with a team of nearly 30 that includes researchers, writers, editors, account managers, projects managers, and administrative support. Her agency, The Blogsmith, has worked with brands like Kinsta, […]

Geoffrey chats with Maddy about the importance of finding your niche to brand yourself and creative ways to keep up with content creation. She also discusses her upcoming book, Writing for Humans and Robots - the New Rule of Content Style.You can find Maddy's book - Writing for Humans and Robots athttps://read.amazon.com/kp/embed?asin=B09X4NJ9H8&preview=newtab&linkCode=kpe&ref_=cm_sw_r_kb_dp_JJ2YF7XDM2ETGM2ZY1BX&tag=tssp07-20The Guide For Every Screenwriter is available at:https://www.thesuccessfulscreenwriter.com/booksScript Evaluation --> https://www.wefixyourscript.com/Don't forget to visit our website for all your screenwriting needs at --> https://www.thesuccessfulscreenwriter.com/podcast

Maddy Osman is the Founder of The Blogsmith content agency and the author of "Writing for Humans and Robots: The New Rules of Content Style". Website: https://www.amazon.com/dp/B09X4NJ9H8 Website: https://www.theblogsmith.com Website: https://blgsmth.tips/style-guide Twitter: https://www.twitter.com/maddyosman LinkedIn: https://www.linkedin.com/in/madelineosman Facebook: https://www.facebook.com/theblogsmith YouTube: https://www.youtube.com/c/MaddyOsman CallumConnects Micro-Podcast is your daily dose of wholesome entrepreneurial inspiration. Hear from many different entrepreneurs in just 5 minutes what hurdles they have faced, how they overcame them, and what their key learning is. Be inspired, subscribe, leave a comment, go and change the world! Every entrepreneur featured has been recommended by one of our previous guests. www.CallumLaing.com

In this episode of Post Draft, Post Status Editor Dan Knauss is joined by Maddy Osman. Maddy is the founder of The Blogsmith, a well-known brand in the WordPress space for quality writing that appeals to your target audience and search engines. Maddy has a new book out that can teach you some of her finely-honed skills. It's called Writing for Humans and Robots: The New Rules of Content Style.Writing for Humans and Robots grew out of a style guide Maddy created — first as a freelancer and then, as her team grew, a sizeable agency. In this episode you'll learn about:Maddy's business journey: how she first got into web design and WordPress — and then how freelancing led to forming an agency and writing a book.What it means to write for people and algorithms: developing a consistent voice for your brand in writing that's optimized for search engines — while being empathetic and appealing to humans.Accessibility and AI — writing not just for machines but with them, and how that developing technology can be used best.

Maddy Osman is the founder of the Blogsmith, an SEO content writing agency for B2B technology brands. An expert in content creation and strategy, she's the author of the new book Writing for Humans and Robots. We discussed all of this and her University of Iowa roots this week on the On Brand podcast. About Maddy Osman Maddy Osman is a digital native with a decade-long devotion to creating engaging, accessible, and relevant content. After teaching herself web design at age 11, she found her true passion in content creation—learning the intricacies while transitioning from technical to creative SEO marketer. Maddy's journey from freelance writer to founder and CEO of The Blogsmith yielded numerous insights to share about content creation for enterprise B2B technology brands. Her efforts earned her a spot in BuzzSumo's Top 100 Content Marketers and The Write Life's 100 Best Websites for Writers. Maddy has spoken for audiences at WordCamp US, SearchCon, and Denver Startup Week. She's also the author of the new book Writing for Humans and Robots: The New Rules of Content Style. Episode Highlights Two sides of the same coin. We began by talking about the duality of content writing in service of both humans and robots, “It's like yin and yang,” Maddy notes. Humans or robots first? I asked Maddy a hard question right off the bat. Which audience do you start with—humans or robots? “Hmmm probably robots,” she said noting that it's really more of a back and forth, push and pull dynamic. Creating brand voice. Maddy cited the Nielsen Norman report defining brand voice across four spectrums: Funny vs. serious Formal vs. casual Respectful vs. irreverent Enthusiastic vs. matter of fact Knowing where your brand falls across these can be a great start to developing your own brand voice! Maddy also shared the Blogsmith internal style guide which offers several tips as well. What brand has made Maddy smile recently? Maddy shared the smile that MatchaBar brings to her face—even if, as she noted, her wallet isn't always smiling back! To learn more, check out Maddy's website The Blogsmith, her book website (which includes a free chapter, and follow her on Twitter. Want more Maddy Osman On Brand? Check out her first appearance back in 2016!   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Writing is art. A tiny percent of authors achieve a high level. How to write texts for a human and search engines? Maddy Osman shares her valuable insights. Watch or listen to the entire episode to know a lot more. Wanna get more traffic? Submit your request on my website – https://unmiss.com/. Learn more about…

When you write content, who are you writing for? It's an important question to consider— you need to have someone in mind when you write. But there's another audience you should have the robots. Specifically, search engines. If you're not writing for both, you could be missing out on traffic, signups, and sales. Luckily, Maddy Osman and her new book, Writing for Humans and Robots, is here to help. Top Takeaways: When writing for humans, you need to appeal to the people you're writing for. This is where stories, empathy, and consistency come on.When you write for robots, you need to consider what your content is optimized for: keywords, good headlines, and spoiler alert: What humans what to know.The right headline can satisfy both humans and robots. Write something that gets people to click and search engines will recommend your content to more people. Show Notes: Order Writing for Humans and RobotsMaddy on LinkedinMaddy on TwitterMaddy on YouTubeNaNoWriMoAnywordKeywords EverywhereKeyword SurferahrefsCoScheduleJoin the Creator CrewSponsored by: Nexcess | TextExpander | LearnDash

Let's write something  that wont be ignored! My guest today is Maddy Osman, Founder of The Blogsmith, as well as author of "Writing for Human & Robots". She specializes in beating the algorithms of the digital age and helping creators not be buried in search results. Sorry my mic quality is noticeably worse for this intro, I promise it doesn't effect the rest of the show, but I'm doing all my post production work on my laptop while in Texas. If you're in the Austin area, let me know so we can hang out. I'm around until Tuesday and so far only have Thursday fully booked up. Reach out: DumbEnoughPodcast@Gmail.Com or on any of the social medias! I didn't get a chance to read the rankings, but I'll still list them here: 1. United States. The top states are now Florida and Washington. 2. Canada. The top province being Quebec. 3. Australia. Led by "Western Australia". Is that similar to a province? 4. The United Kingdom. 5.  Netherlands. Congrats on your first time in the top 5!

In this Episode: Where we Went, and Where we're Going (and how you can best prepare!)We covered a whole host of topics this year, from omni-channel — the idea of selling your products directly on your own store, plus platforms like Facebook and Instagram — to performance, security, and effectively selling. We've extolled the virtues of being where your customers already are…which is the point of omni-channel: bring your products to the people. Before 2021, this was a difficult take and most store owners weren't equipped to deliver such features. But that has gotten a lot easier with WooCommerce plugins and Plesk's eCommerce Toolkit. Brian talked about (and Joe agreed) how omni-channel definitely works well for people who sell physical products. As both of them sell online courses and memberships, omni-channel makes less sense, as customers will need to create an account on their site anyway…so they need to get people to their store.When you do get people to your store, you need to make sure it's fast, and secure. Tools like Google's Core Web Vitals can help with the speed part. They'll run your store through a number of tests and recommend optimizations. From a security standpoint, you should at the very least have SSL and a payment gateway, which Chris Tietzel told us all about. We even got a deep dive on Payment Gateways from EVO Payments. When speaking about this, Brian and Joe discussed the benefit of using software vs. writing software. Since they're both developers, they can get things launched pretty quickly. But they both submitted that a payment gateway is one thing they don't want to touch! As Brian and Joe have well-established online stores, they both implemented some of what Jason Coleman taught in the Black Friday / Cyber Monday episode, to great success. The lessons here were the same that Jason talked about: don't be afraid to email, devalue, or otherwise place your product on sale. Brian referenced another post from Justin Ferriman of LearnDash: ignore Black Friday at your own peril.When it comes to 2022, Brian mentioned that we'll continue to see many trillions of dollars get spent in online stores. But he also talked about the idea of “headless” commerce: the ability to place a buy button anywhere, with inline checkout. Imagine emailing customers a custom checkout link that they can click on and pay for right there. Or sending one via text…sharing on Twitter, or embedding on a website wholly different from your store's website. We're already seeing this trend happen with Apple and Google Pay, as well as Stripe, Paypal, and Shopify's own unified checkout buttons. If you sell online in 2022, this is definitely something to look out for.Top TakeawaysYou need to tell people who want what you're selling, what you're selling. And you need to do it a lot. Don't be afraid to send emails. Most people don't check their inbox as much as those who run their own business.Omni-channel is a great strategy because you want to be where your customers already are. But it definitely makes sense for some types of business more than others. Until recently, omni-channel was hard for small store owners. But that is changing thanks to tools like the Plesk eCommerce Toolkit. SMBs are getting things that have traditionally only been available to giant businesses.A quick win for the performance of your website is optimizing for images. Make sure to resize and use a proper number, where it makes sense. If your products need high quality photos (as Maddy Osman mentioned in Episode 7), definitely use them. But you don't necessarily need 25 huge images when 4-5 will do.Reiterating what Patrick Rauland talked about in Episode 6, Brian and Joe talked about how hosted solutions are great for proving a concept. But they also talked about how we're all likely to use some hosted solution. A great example is payment gateways, which do a lot of technical heavy lifting, and take liability out of SMBs hands.Lots of people in the software space especially are hesitant about doing a Black Friday sale. But you definitely should! People are primed to buy that weekend, and might have even been waiting to see if you'll do one. You likely won't send enough emails, let a lot too many. Both Brian and Joe sent 4 on the last day of their sales. Each email lead to at least one purchase. And every email they sent in that week made money. Many trillions of dollars will be spent online in 2022 (just like 2021, 2020, etc). Being on top of trends could help you make even more! One trend that is becoming more mainstream is headless commerce: the idea that you can place a buy button anywhere online (email, text, social media) and have an inline checkout experience. Widespread use of Apple Pay and Google Pay have brought use one step closer to that. Simple shops will be presenting like well established brands because the tools are getting better for us. Be sure to implement things like personalization, targeted marketing, and other techniques that will make buying from you easier, and more enjoyable. Finally, commerce will happen in more places than previously expected. Hybrid live/online events are changing the landscape, and things that were originally thought to only be possible in real life are happening online. Think house showings, trade show booth presentations, and more.The Official Plesk Podcast: Next Level Ops FeaturingJoe CasabonaJoe is a college-accredited course developer and podcast coach. You can find him at Casabona.org.Brian RichardsBrian is the founder of WPSessions and organizer of WooSesh, the only WooCommerce-focused event. Brian has developed eCommerce sites, and has been teaching WordPress for nearly 10 years.

As an entrepreneur, the best feeling is when your business starts to take off. When you have more business than you can handle, that means your hard work is paying off, even if it does cause some sleepless nights.You'll need to hire employees to help share the load to scale your business, but it can be hard to let other people take over some responsibilities. Not expanding your employees to keep control over quality is a sure-fire way to stop business growth in its tracks.In this episode of Reverse Engineered, Maddy Osman, Founder and SEO Content Strategist at The Blogsmith, talks with Jon Penland about her experience transitioning from freelance content marketer to business owner. Listen to the episode to hear how Maddy hired her first employees, learned to delegate, and stayed focused on quality to help her business scale successfully.Check out show notes at https://kinsta.com/podcast/from-freelancer-to-agency-owner/

This episode is sponsored by Ninja Forms About Maddy Osman: Maddy Osman operates The Blogsmith, an SEO content agency for B2B tech companies that works with clients like HubSpot, Automattic, Kinsta, and Sprout Social. Maddy’s background in WordPress web design contributes to a well-rounded understanding of SEO and how to connect brands to relevant search prospects. […]

Key TakeawaysThere are three pillars to SEO: Content, off-page SEO, and website technical structureContent should include solid product descriptions, lots of photos, and clear terms. Remember; buying online doesn't provide the same experience as buying in-store, so you need to fill the gaps. Content will helps us do that.By the same token, don't unintentionally create duplicate content! If you have similar versions of the same product (different colors, sizes, shapes, etc), create variations. Some search engines can lower your ranking if you have a lot of duplicate content, and variations prevent that.When it comes to blogging, consistency is more important than quantity. Blogging once a month is the minimum to show people (and search engines) that you're consistent.Ideally, releasing one piece of content per week would be ideal. But it doesn't just have to be on your own site! Consider being a guest blogger and spreading the word about your brand and surrounding topics through other sites.When it comes to off-page SEO, on top of guest posts, you can have affiliate programs and link exchanges. Since Google and other search engines consider backlinks (links back to your website or content) when ranking, getting your website linked on other websites, where relevant, can really help.Tools like Ahrefs and Screaming Frog can help you figure out whom to ask for a backlink.Reciprocity can sweeten the pot, but link-trading is also frowned upon by Google, so get creative!Influencers can also play a big part of getting people to your site. Social proof is the lynchpin of selling online, so testimonials are great. But showing other people actually using and promoting your products is even better.When people look for social proof, we can apply the acronym EAT: Expertise, Authoritativeness, Trustworthiness. Find influencers with relevant audiences who understand and can honestly recommend your product.Finally, when it comes to technical structure, again tools like Ahrefs can help figure out where the holes in your website are. Remember to get rid of or redirect 404 errors, obtain an SSL certificate, and make improvements over time to your content and website speed. Our Alberto Medina episode on Core Web Vitals should be a huge help on this!Show NotesMaddy OsmanThe BlogsmithThe Keys to Success on the Web with Alberto MedinaUnderstanding Security and its Importance in eCommerceahrefsPrintful

Join Hala for a live Young and Profiting Podcast Episode with Gig Economy and Outsourcing experts Joey Hickson, Maddy Osman, Tim Salau, Dana Bowling and Liya Palagashvili. They will discuss how businesses effectively integrate freelancers into their workflows and benefit from having access to the best talent in the world with just a few clicks.   This Episode is Sponsored by Fiverr   ***Meet the Moderators***   Tim Salau - Mr.Future Of Work and CEO of Guide, a B2B Learning & Talent Development app joined us back in episode #90 The American Dream last year   Joey Hickson is Social Media producer with 4M+ following on Instagram who runs an 7-figure marketing agency  - proud to also call him my business partner   Maddy Osman SEO Content Strategist & Founder at The Blogsmith a SEO content agency   Liya Palagashvili  - Assistant Professor of Economics at State University of New York-Purchase and a research fellow with NYU Law.   Dana Bowling - motivational speaker, online business  coach, and IG + Clubhouse marketing queen    Jeremy Abramson- is a high energy coach, tiktok super star and host of the Trive University podcast.   Social Media:   Follow YAP on IG: www.instagram.com/youngandprofiting Reach out to Hala directly at Hala@YoungandProfiting.com Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Follow Hala on ClubHouse: @halataha Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com

In today’s episode, Joe talks to Maddy Osman, Founder and SEO Content Strategist at The Blogsmith. She creates content optimized for onsite SEO, handles keyword research, and picks feature blog images, among other SEO content writing strategies her agency offers.    They discuss SEO and content optimization, old school SEO strategies, competitor analysis, and winning clicks in search results.    Episode Resources: Tweet Maddy Visit The Blogsmith Check out Clearscope Leave an iTunes review or binge-watch past episodes Send questions to yo@wpmrr.com for the next Q&A pod Visit the WPMRR website   What to Listen For: 00:00 Intro 01:36 Let’s welcome back, Maddy Osman! 03:06 How to start dominating content and SEO 09:19 Keywords and content optimization 13:28 Identifying the reading level of your target audience 17:51 The importance of word counts in SEO 21:30 SEO ranking and relevant search 27:22 The first experience someone has on your site 28:40 Video embedding is an engagement metric 31:03 Tips to content exposure and audience reach  33:30 How to win clicks in the search engine results 38:12 Target keywords still work when added in the meta description 41:00 Find Maddy online!

Is your workplace "posi-vibes only!"? Are you reminded on a daily basis to "just choose happiness" or "be more grateful - other people have it worse than you?" Although they seem harmless on the surface, these phrases are really dismissive attempts to ignore a person or situation. When taken too far, they can create a culture of toxic positivity. In this episode, Ashley and Andrea talk about "toxic positivity" - what it means, where you find it, why it's especially harmful to people experiencing poor mental health, and what to do about it. They share helpful tools to identify and address your real emotions, acknowledge struggle while maintaining progress, and one simple question to help your employees feel heard. Resources and sources mentioned in the episode: The Gottman Institute Feeling Wheel; What is “toxic positivity” and how to avoid it in the workplace, by Maddy Osman, November 5, 2019, Zestful Blog; ‘Toxic Positivity' Is Real — and It's a Big Problem During the Pandemic, by Simone M. Scully, July 22, 2020, Healthline; TOXIC POSITIVITY: THE DARK SIDE OF POSITIVE VIBES, by: Samara Quintero, LMFT, CHT and Jamie Long, PsyD, The Psychology Group Buy the book, There's an Elephant in Your Office, on our website elephantinyouroffice.com or on Amazon. Hire us to train your workforce on incorporating mental health into all kinds of businesses. Find us on social - Instagram @elephantinyouroffice; FB @ASJexplains --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Maddy Osman has turned her expertise in SEO, content creation, and digital media into a lucrative business. The following episode shares insights into: How she prices her services   How she's adjusting her business model   What she's working on next   Tips for content creators during turbulent times To Access the Show Notes https://michelleismoneyhungry.com/maddy-osman   Text: moneyhungry to 66866 to grab your "Do It Ugly" tool kit today

Last week we heard from Maddy Osman about how to make money on marketplaces – and at the core of that is being able to productize your services. Now sure how to do that? Well, Brian Casel has you covered. His advice has inspired me to start offering a new service myself, and I know […] The post Productizing Your Service with Brian Cassel appeared first on How I Built It.

Maddy Osman has a unique approach to her business and agency – and it’s mostly around getting gigs on FIverr and other marketplaces. When she first told me about that, I was blown away! I didn’t think someone state-side could make a good income off of Fiverr. Maddy has proved me wrong – and offers […] The post Making Money on Marketplaces with Maddy Osman appeared first on How I Built It.

Maddy Osman is a SEO content strategist that has worked with a number of familiar brands in both the WordPress and SaaS spaces. She spoke at WordCamp US and took some time to chat with us at the Wordfence sponsor booth. Maddy talks about how she got started in SEO content strategy after doing web design and development, and also what the entrepreneurial journey has been like for her. Maddy also shows off some of her lock picking skills she picked up while hanging out at the Wordfence booth.

  It's rough out there these days. Sometimes, you have to make your own good. That's what Maddy Osman was thinking when she created a scholarship for freelancers on her own dime. Not as a way to promote her business, not to train up someone she could work with or profit off of - just to help someone in the way she felt she'd been helped. In this episode, Maddy and Kyle talk about what it means to give back to the freelance community, and what it means to be altruistic as part of your hustle.  We're sponsored this week by Gusto! Manage payroll, taxes and HR from one simple management tool so you can be the boss you always wish you had! Check out their three-month free trial. Today's links:  https://twitter.com/maddyosman https://www.the-blogsmith.com https://gusto.com/cfh Theme song by topmen.bandcamp.com!   Want to support the show? Check out Gusto's free three-month trial! https://gusto.com/cfh Think you'd be a great fit for the show? Let me know at twitter.com/KCarCFH Leave us a review on Apple Podcasts or recommend us to a friend. It helps immensely.

6 Figure Freelancers with Katrina Cobb is an interview series talking openly about money, success, and what it takes to really make freelancing work. Hear from Maddy Osman, who has earned 6 figures each of the last 3 years as a SEO content strategist, hitting $175,000 last year! Highlights from Maddy's story: ~How her first day as a freelancer set the tone for her business and was a wake up call ~Why having a business development and sales background helps her not worry ~The most important lesson she learned early on about her brand and being everything to everyone ~How she prices her writing services (and why) ~How she uses content marketing as ‘reminder marketing’ to keep her brand top of mind on social media Maddy Osman is an SEO Content Strategist who works with clients like AAA, Automattic, Kinsta, and Sprout Social. Her background in WordPress web design contributes to a well-rounded understanding of SEO and how to connect brands to relevant search prospects. Learn more about her process and experience on her website, www.The-Blogsmith.com and read her latest articles on Twitter: @MaddyOsman. Connect with Katrina for more resources for freelancers at katrinacobb.com

A strong social media strategy involves more than just posting pictures. Maddy Osman shares tips and tricks for how to leverage LinkedIn and Pinterest to make sure you’re staying top of mind with your connections and potential clients.   In this podcast episode, we discuss: How Maddy’s social media strategy impacted her freelance business Maddy’s advice for getting testimonials on LinkedIn Tips for posting content and using direct messages on LinkedIn   How Maddy balances being multi-passionate with different business ventures   How to leverage Pinterest for e-commerce How to use fun and organic photos as part of your marketing strategy Memorable Quotes: “Make sure you’re constantly making new connections...when they’re exposed to your content, you become part of their consideration when they need your type of services.” “Word of mouth is still the most effective way to market yourself. Then you can use what people say about you and share it on the internet for everyone to see.”    Meet Maddy Osman Maddy Osman is an SEO Content Strategist who works with clients like AAA, Automattic, Kinsta, and Sprout Social. Her background in WordPress web design contributes to a well-rounded understanding of SEO and how to connect brands to relevant search prospects. Connect with Maddy Osman   https://instagram.com/urbancheapass https://facebook.com/theblogsmith https://www.twitter.com/maddyosman https://linkedin.com/in/madelineosman https://www.the-blogsmith.com https://www.tanksthatgetaround.com Links Mentioned: https://onlinedrea.com/free https://www.linkedin.com/ https//www.pinterest.com Mentioned on the Show: LinkedIn Challenge: During this 5 day challenge, you'll learn how to optimize your account for conversions, to craft content that converts, to establish yourself as an authority, to build up your connections, and more! The LinkedIn Jumpstart Challenge is FREE as long as you agree to show up and do the work. https://onlinedrea.com/linkedin This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Welcome to the Weekly Marketer Podcast. Every single week we interview deep dive experts in one of the many fields of marketing to drop huge knowledge bombs from the best of the best and teach you how to take your marketing skills to the next level. This week we sit down with Maddy Osman. Maddy is an accomplished SEO and content specialist that runs the wildly successful brand Blogsmith. She goes step by step through the right way to think about and execute on one of the most important facets of SEO, on-page optimization.   

Maddy Osman creates engaging content with SEO best practices for marketing thought leaders, and agencies that have their hands full with clients and projects. Maddy lives in Denver where she tells us she enjoys typical Denver stuff.  The post Episode 20: Maddy Osman appeared first on Hallway Chats.

I talk to my friend Maddy from Chicago about her recent move to Denver. 

SEO Content Strategy W/ Maddy Osman Matchcast Episode 13.0 by Matchnode Digital Marketing

With a background in sales, Maddy Osman will tell us how she built up her freelance Digital Marketing business in short amount of time and it went from side hustle to full time. She'll share her resources, tips on networking both online and offline and her content strategy.

This week I interview 1st time WordCamp attendee and speaker Maddy Osman from WordCamp Chicago Upcoming Events WordCamp Sunshine Coast – May 7th & 8th Segment 1: In the News WordPress iOS app updated to 6.1 WordPress 4.5.1 released Headway 4.0 released. Segment 2:  Interview with Maddy Osman Follow Maddy Osman @MaddyOsman the-blogsmith.com chicagocheapass.com Segment…

This week I interview 1st time WordCamp attendee and speaker Maddy Osman from WordCamp Chicago Upcoming Events WordCamp Sunshine Coast – May 7th & 8th Segment 1: In the News WordPress iOS app updated to 6.1 WordPress 4.5.1 released Headway 4.0 released. Segment 2:  Interview with Maddy Osman Follow Maddy Osman @MaddyOsman the-blogsmith.com chicagocheapass.com Segment…

“I think 2016 is the year of the blog.” And Maddy Osman knows a thing or two about brands and blogging. That’s because she’s the force behind not one but two blog brands. Her lifestyle blog, Chicago Cheap Ass, helps young Chicagoans find the best deals in the second city. Over at The Blogsmith, Maddy helps personal brands and small businesses find their voice online through better blogging. I couldn’t wait to discussing stronger branding through better blogging on this week’s On Brand podcast. About Maddy Osman Maddy Osman is a digital marketer who has a passion for blogging. Her lifestyle blog, ChicagoCheapAss.com, shows young adults how the find the best deals and values in Chicago. If you’re more interested in learning how to be more effective with your own blog, check out her website, The-Blogsmith.com. As We Wrap … Before we go, I want to flip the microphone around to our community …Recently Dewi Eirig Jones gave a shout out — all the way from Wales — on our recent episode featuring Brian Fanzo. Thanks Dewi! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Until next week, I’ll see you on the Internet!