Podcast appearances and mentions of Jason Coleman

Holman covers The Mint 400 race as a guest of BFGoodrich Tires and goes for a ride in a spec truck, grabs some great interviews, and brings you along for the experience. Hear from Matt Martelli (The Mint 400), Emme Hall (Just Being Awful), Theresa Contreras (High Octane Hustle), Kevin Stearns (Fox Factory), Ross Berlanga (TMI), along with racers Ryan Arciero, Jason Coleman, Josh Hall, and GM's Tim Demetrio. Also, find out more about BFG's ACTIVAIR aftermarket CTIS system. The Truck Show Podcast is proudly presented by Nissan in association with AMSOIL, Kershaw Knives, and OVR Mag.

In this LMScast episode, Jason Coleman and Chris Badgett discuss teaching tactics for online courses, with an emphasis on how to interact with novices. They discuss the value of comprehending the “beginner’s mindset” and the difficulties associated with being an expert. One important issue they raise is that it might be challenging for specialists to […] The post Part 3/5: Becoming the Teacher, Education Entrepreneur Mentor Series appeared first on LMScast.

In this LMScast episode, Chris Badgett and Jason Coleman explore the various responsibilities that successful education entrepreneurs must juggle in this discussion. They emphasize sales and marketing in particular, as well as the role of the entrepreneur. Chris explains a straightforward technique for figuring out what the pain points of customers are. Entrepreneurs may leverage […] The post Part 2: Becoming the Entrepreneur, Education Entrepreneur Mentor Series appeared first on LMScast.

In this LMScast episode, Chris Badgett and Jason Coleman explore the importance of developing subject matter expertise as an education entrepreneur, highlighting important tactics and procedures. By comparing this path to handicrafts, they highlight how mastery necessitates a strong, lifetime dedication to education and ongoing development. This dedication goes beyond first-time interest and necessitates constant […] The post Part 1- Becoming the Expert, Education Entrepreneur Mentor Series appeared first on LMScast.

On this episode of Coffee, Country & Cody, we welcome Antonia Bennett, daughter of Tony Bennett, and Jason Coleman, grandson of renowned piano player Floyd Kramer!     0:00 - Welcome / What’s Coming Up 2:13 - Interview with Antonia Bennett 16:47 - Interview with Jason Coleman 30:06 - Entertainment with Kelly Sutton     Nothing gets a morning started better than “Coffee, Country and Cody.” The show’s namesake is Country Music Disc Jockey Hall of Famer and affable television personality Bill Cody. Joining Bill is his producer/sidekick/sports guy/fellow brilliant conversationalist, Charlie Mattos. And rounding out WSM’s dynamic morning crew is Kelly Sutton, Nashville’s go-to entertainment journalist. Together, Bill, Charlie and Kelly start every weekday off with great music—country, bluegrass, Americana, Opry cuts, and live studio guests, the latest news, entertaining features, and more.   Coffee, Country & Cody airs LIVE Monday - Friday! You can listen on WSM 650 AM, and watch on Circle Country through the CircleNow app, and stream on Roku, Samsung TV Plus, Peacock, Vizio, Xumo, Redbox, Sling, and Fubo!   About WSM Radio: WSM is the most famed country music radio station in the world. Each day since it first signed on in 1925, the station has shared country, bluegrass, and Americana music, as well as the excitement of Music City with friends in Middle Tennessee and listeners around the world. Listen anytime on 650 AM, WSMradio.com, or our free mobile app.   Connect with WSM Radio: Visit the WSM Radio WEBSITE: http://bit.ly/650AMWSM Follow WSM Radio on TikTok:  https://www.tiktok.com/@wsmradio Like WSM Radio on FACEBOOK: http://bit.ly/WSMRadioFB Check out WSM Radio on INSTAGRAM: http://bit.ly/WSMRadioInsta Follow WSM Radio on X: http://bit.ly/WSMRadioTweets Listen to WSM Radio LIVE: http://bit.ly/WSMListenLive Listen to WSM on iHeartRadio: https://www.iheart.com/live/wsm-radio...

On this episode of Coffee, Country & Cody — we welcome Jason Coleman and Zach Meadows!   0:00 - Welcome / What’s Coming Up 2:52 - Interview with Jason Coleman 12:02 - Entertainment with Kelly Sutton 17:11 -  Interview with Zach Meadows   Nothing gets a morning started better than “Coffee, Country and Cody.” The show’s namesake is Country Music Disc Jockey Hall of Famer and affable television personality Bill Cody. Joining Bill is his producer/sidekick/sports guy/fellow brilliant conversationalist, Charlie Mattos. And rounding out WSM’s dynamic morning crew is Kelly Sutton, Nashville’s go-to entertainment journalist. Together, Bill, Charlie and Kelly start every weekday off with great music—country, bluegrass, Americana, Opry cuts, and live studio guests, the latest news, entertaining features, and more.   Coffee, Country & Cody airs LIVE Monday - Friday! You can listen on WSM 650 AM, and watch on Circle Country through the CircleNow app, and stream on Roku, Samsung TV Plus, Peacock, Vizio, Xumo, Redbox, Sling, and Fubo!   About WSM Radio: WSM is the most famed country music radio station in the world. Each day since it first signed on in 1925, the station has shared country, bluegrass, and Americana music, as well as the excitement of Music City with friends in Middle Tennessee and listeners around the world. Listen anytime on 650 AM, WSMradio.com, or our free mobile app.   Connect with WSM Radio: Visit the WSM Radio WEBSITE: http://bit.ly/650AMWSM Follow WSM Radio on TikTok:  https://www.tiktok.com/@wsmradio Like WSM Radio on FACEBOOK: http://bit.ly/WSMRadioFB Check out WSM Radio on INSTAGRAM: http://bit.ly/WSMRadioInsta Follow WSM Radio on X: http://bit.ly/WSMRadioTweets Listen to WSM Radio LIVE: http://bit.ly/WSMListenLive Listen to WSM on iHeartRadio: https://www.iheart.com/live/wsm-radio...

Can you imagine navigating a grueling 555-mile off-road race, battling thick dust and treacherous terrains, all while maintaining an unwavering focus and strategic mindset? This episode celebrates the thrilling Vegas Torino race, where we delve into the intricacies of off-road endurance racing with firsthand insights from competitors like Bella Bouchard, Ryan Arciero, and Travis Moores. We highlight the triumphs of class winners such as Ryan Arciero and Jason Coleman, and hear from other notable racers like Raul Gomez, William Fry, and Matthew Grant about their exhilarating victories in the Maxxis Final 48.Ever wondered how live streaming and Elon Musk's Starlink are reshaping the future of off-road racing? Discover how these technological advancements bring the sport to a broader audience, making every race more accessible and engaging. Nick Whetstone shares his recent second-place finish at Vegas Arena and emphasizes the importance of growing the sport. Join us as we explore the camaraderie that defines this racing community, and learn about the crucial role of the Geyser Brothers' expertise in achieving racing success. We'll also touch on creative strategies for securing sponsorships, with insights from industry experts and the upcoming sponsorship summit with Alex Stryler.What goes through the minds of racers as they navigate nighttime challenges and unpredictable track conditions? From the high-speed dynamics of Polaris Pro-R vehicles to mastering off-road racing strategies, this episode offers a treasure trove of experiences and lessons. Hear from Josh Roe, Max Eddy, and Austin Eddy about their intense racing battles and the strategic decisions that led to their victories. We end with a heartfelt note on the family atmosphere within the off-road racing community, showcasing the emotional connections and mutual support that make this sport truly special. Join us for an inspiring and adrenaline-pumping ride through the world of off-road racing.Support the Show.DM us anytime. Let us know what you want to hear. Join in the convo!Hang with us on SocialInstagram - @thedirtlifeshowFacebook - The Dirt Life ShowYouTube - The Dirt Life Show

Jason Coleman shares insights on launching a consulting business, developing an open-source plugin, and balancing work and life. The post Entrepreneurship Money and Life with Jason Coleman Cofounder of Paid Memberships Pro appeared first on LMScast.

Thomas women's basketball coach Jason Coleman talks about his 2023/2024 squad

I've joined forces with Jason Coleman of the FedFam group to bring you a new resource! We've created FedFam.org, a membership site for federal employees only. We bring tons of standard operating procedures, info and advice and we're adding more every week. In this episode you'll hear from us what you'll get as a member. We're offering this tailored info for only $2.99/month. Join us today at fedfam.org

Dr. Kristin Leitterman, a solo artist of oboe and voice, defies modern convention, bringing exciting and unusual programs to audiences. She has performed compositions employing both oboe and voice that she commissioned from Michael-Thomas Foumai, Jason Coleman, Whitney George, and Lyle Davidson in major concert venues around the world, taking her to Spain, Brazil, and Canada, as well as throughout the United States, including Carnegie Hall and Jordan Hall. As Assistant Professor of Oboe at Arkansas State University, Jonesboro, since 2018, Dr. Leitterman teaches oboe and bassoon and double reed techniques, coaches chamber ensembles, and acts as the woodwind area coordinator. For many years she has served as director of the Lucarelli Oboe Master Class, a weeklong immersive oboe workshop founded by Humbert Lucarelli. As a guest artist, she has presented master classes at many institutions, including Manhattan School of Music and New York University, both in New York City, and the Hartt School, West Hartford, Connecticut.   Dr. Leitterman has presented her research on the life and works of composers Mary Chandler and Marie de Grandval, as well as the musical autograph album of oboist and composer Gustave Vogt, at The Juilliard School, New York, Music by Women Festival, the International Double Reed Society conferences, and the conference of the Associação Brasileira de Palhetas Duplas (ABPD) in João Pessoa, Paraíba, Brazil.  She holds degrees from the City University of New York's Graduate Center, the Hartt School, University of Hartford, the New England Conservatory of Music, and the University of Missouri–Kansas City Conservatory. Besides her long association with Humbert Lucarelli, her teachers include Mark McEwen, Barbara Bishop, and Amy Burton (voice). We spoke about her new book, "Relax and Take a Deep Breath: The Lucarelli Approach to Oboe Playing", which is available from Carl Fischer. Follow Kristin at her website or on Instagram.    Thanks for joining me on Crushing Classical!  Theme music and audio editing by DreamVance. You can join my email list HERE, so you never miss an episode! Or you could hop on a short call with me to see how I might support you.  I'm your host, Jennet Ingle. I love you all. Stay safe out there!  

In this episode Brian has guest Jason Coleman from AmpliFI Real Estate on to talk about financial education, real estate investing, missed opportunities for agents, seller financing, and how to get started.Real Estate Investor Series on YouTube: https://youtube.com/playlist?list=PLspERoiJmKXJ-dwa2cEjvPMRW06zeqtp_&si=Q9BcgHQBaQwFrLLDJason Coleman Info:Website: www.investinthetriad.comEmail: jason@investinthetriad.comPhone: (336) 601-6995AmpliFI Meetups: First Tuesdays of the month from 6:30-8pm at College Hill Collective. Pints and Properties: Last Wednesdays of the month from 6-8pm at Pig Pounder BreweryThe opinions on this podcast are Mark and Brian's and not in any way a reflection of RE/MAX or anyone else in the industry.Social Media and Contact InformationLink Tree:  https://linktr.ee/raisingrealestatestandards

Temora grower, Jason Coleman, joins us on the podcast today to give a recap on his experience at WeedSmart Week Dubbo and an update on his farming system.Jason farms with his family in Temora, NSW, on 6000 ha, growing primarily wheat and canola. He said his interest was piqued in the technology space at Dubbo, including the insights into optical spot spraying, drone technology (Single Agriculture) and automation. He said he also found it interesting to hear directly from growers about their experiences on farm. Jason plans to narrow his rows off the back of some of the grower stories shared in Dubbo and surrounds. Follow Jason on Twitter here. Learn more about WeedSmart by visiting our website. Don't forget you can follow us on Twitter too.

Shannon grew up in the Central Queensland town of Gladstone which is where her love of dance began. At the age of 15 she moved to Brisbane where she studied ballet full time at Queensland Dance School of Excellence before completing a Diploma of Performing Arts at ED5 International in Sydney. She has since obtained a diploma in Professional Pilates Instruction through PITC. A versatile performer, Shannon has had the privilege of working with many of Australia's leading choreographers including Kelley Abbey, The Squared Division, William Forsythe, Keith Hawley, Matt Lee, Leanne Cherny, Marko Panzic, Jason Coleman, Sarah Boulter and Stephen Baynes. Stage credits include Fame the Musical (Australian tour), Grease the Musical (Australian tour), previous Opera Australia productions including La Traviata and Carmen on Sydney Harbour, Le Gand Cirque, Ben Veitch's production of Blood, Swart and Dance and the Shorter, Sweeter Dance tour.Shannon has made regular television appearances on The X Factor, The Voice, Australian Idol, Australia's Next Top Model and more. She has worked with both Australian and International artists including Ricky Martin, Jessica Mauboy, Ricki Lee, Red Foo and Sneaky Sound System. She has also appeared in films and music videos and performed at countless events including the Glasgow Commonwealth Games Closing Ceremony.Since the birth of her two gorgeous children, Shannon has begun to focus more on the choreographic and creative side of the industry. She has choreographed for a number of award ceremonies and events.Crystalized Costumes Adrenaline Dance Competition Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

 At the age of 15 Shannon Burns moved to Brisbane where she studied ballet full time at Queensland Dance School of Excellence before completing a Diploma of Performing Arts at ED5 International in Sydney. A versatile performer, Shannon has had the privilege of working with many of Australia's leading choreographers including Kelley Abbey, The Squared Division, William Forsythe, Keith Hawley, Matt Lee, Leanne Cherny, Marko Panzic, Jason Coleman, Sarah Boulter and Stephen Baynes. Stage credits include Fame the Musical (Australian tour), Grease the Musical (Australian tour), previous Opera Australia productions including La Traviata and Carmen on Sydney Harbour, Le Gand Cirque, Ben Veitch's production of Blood, Swart and Dance and the Shorter, Sweeter Dance tour.Join Charlie as she asks the hard questions in this performer profile.Find out all the things you have always wanted to know about your favourite performers, but never had the chance to ask.https://www.shanburns.com.au/

Today on the 600th episode of Too Opinionated, Laura Pursell (Daughter of the legendary composer and songwriter, Bill Pursell) chats about the recent Mothers Day tribute and Pre-Father's Day concert honoring her mother and father. Appearing on the Hollywood stage of the Hard Rock Cafe, Laura Pursell, was backed by her LA band and string section, performing selections from “Lost In Time.”  Opening for her was Jason Coleman, renowned pianist and grandson of Nashville legend Floyd Kramer.    ABOUT Lost In Time: Bill Pursell and daughter Laura started this album in 2019 as a tribute to wife and mother Julie, who spent her final years battling vascular dementia. Bill wrote the music and lyrics to the title track,“Lost in Time”, a haunting ode to her lonely journey. Three tracks were recorded in Nashville before the pandemic shut production down. Bill continued writing arrangements. But midway through the recording, Bill tragically died from Covid.  Honoring her promise to her father, Laura finished the album and it became a tribute to both of her parents.  Nashville legend Bill Pursell, 2-time Grammy nominee, was one of the A-Team Music Row musicians back in the 60s who helped create “The Nashville Sound”, recording with Johnny Cash, Patsy Cline, Marty Robbins, Chet Atkins, and more. He had a hit record in 1963, “Our Winter Love”. He went back to school at Eastman and earned his doctorate at the age of 70.  Julie Pursell was an accomplished writer, a front page reporter for the Tennessean, then the Art Editor for “The Nashville Banner”. A story she wrote about welfare in the 60s earned  a nomination  for the Pulitzer Prize.  Though Bill had the fame, he always said that his wife had the brains.  Julie was at the height of her creative powers when, at the age of 73, she suffered a series of strokes which began a slow and painful road toward vascular dementia, which evolved into Alzheimer's. This terrible disease robbed her of her charismatic free spirit, her insatiable curiosity, her dignity, and ultimately her will to fight. The family stood helplessly by as they watched her disintegrate physically and mentally, piece by piece.   Laura says, "I am doing this show in honor of my father, whom I was blessed to perform with for 22 years, and to the memory of the mother I knew, before dementia and Alzheimer's took her away from us.”   Want to watch: YouTube Meisterkhan Pod (Please Subscribe)    

Jason Coleman's Grandfather brought the piano to the forefront of Country and Rock music. Floyd Cramer is in both the Rock and Country Halls of Fame. Jason will demonstrate his granddad's renowned style with his playing and stories.Support this podcast at — https://redcircle.com/songwriter-connection/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Investor/Agent Jason Coleman of central NC walks us through his approach to building deep relationships through wealth-building conversations.   Connect with Jason at https://jasoncoleman.kw.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event.   Part of the Win Make Give Podcast Network

Romy Vuksan / @romyvuksan trained from a young age in all aspects of the performing arts at The Ritz Performing Arts Centre. Originally from Brisbane, Romy moved to Melbourne in 2013 and was awarded a full scholarship to Jason Coleman's Ministry of Dance. Since graduating the Full Time Course in 2014, Romy has gone from strength to strength as a performer, working within many facets of the industry, whilst also exploring her leadership skills as a member of various creative teams. Most recently, Romy was Dance Captain for David Venn Enterprises hit national tour of ‘The Wedding Singer', and Assistant Choreographer to Michael Ralph on James Terry's ‘Legally Blonde'. She has worked alongside some of Australia's best choreographers including Kelley Abbey, The Squared Division, Yvette Lee, Michael Ralph, Marko Panzic, Chris Horsey and Jason Coleman. Other performing credits include originating a lead role for Tony award-winner Warren Carlyle on ‘Havana!', ‘Immersive Cinemas: ‘Dirty Dancing', Resident Choreographer for ‘Legends In Concert' from Las Vegas, ‘West Side Story' and ‘Thoroughly Modern Millie' for The Production Company. Her TV credits include Channel 10's ‘Dancing with the Stars' and ‘The Masked Singer', as well as dancing for artists such as Tones and I, Guy Sebastian, Red Foo and Dami Im. Romy is incredibly humbled to be taking on the position of Dance Captain/Swing, and to have the opportunity to be a part of sharing this powerful and iconic production of 'Jagged Little Pill.' https://builtforthestage.com/ - fill out the form and ask about our next fitness challenge! www.broadwaypodcastnetwork.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Romy Vuksan / @romyvuksan trained from a young age in all aspects of the performing arts at The Ritz Performing Arts Centre. Originally from Brisbane, Romy moved to Melbourne in 2013 and was awarded a full scholarship to Jason Coleman's Ministry of Dance. Since graduating the Full Time Course in 2014, Romy has gone from strength to strength as a performer, working within many facets of the industry, whilst also exploring her leadership skills as a member of various creative teams. Most recently, Romy was Dance Captain for David Venn Enterprises hit national tour of ‘The Wedding Singer', and Assistant Choreographer to Michael Ralph on James Terry's ‘Legally Blonde'. She has worked alongside some of Australia's best choreographers including Kelley Abbey, The Squared Division, Yvette Lee, Michael Ralph, Marko Panzic, Chris Horsey and Jason Coleman. Other performing credits include originating a lead role for Tony award-winner Warren Carlyle on ‘Havana!', ‘Immersive Cinemas: ‘Dirty Dancing', Resident Choreographer for ‘Legends In Concert' from Las Vegas, ‘West Side Story' and ‘Thoroughly Modern Millie' for The Production Company. Her TV credits include Channel 10's ‘Dancing with the Stars' and ‘The Masked Singer', as well as dancing for artists such as Tones and I, Guy Sebastian, Red Foo and Dami Im. Romy is incredibly humbled to be taking on the position of Dance Captain/Swing, and to have the opportunity to be a part of sharing this powerful and iconic production of 'Jagged Little Pill.' https://builtforthestage.com/ - fill out the form and ask about our next fitness challenge! www.broadwaypodcastnetwork.com Learn more about your ad choices. Visit megaphone.fm/adchoices

This week's Out Now with Aaron and Abe horror special is digging into the arts of the macabre. Aaron is joined by The Brandon Peter Show's Brandon Peters, Why So Blu's Jason Coleman, and JoBlo's “Skinny” Jimmy O to talk all about horror movie posters. The entire focus of this episode is on how these posters have evolved over the decades, from the 1910s all the way to the 2020s. The group even contributes their own chosen picks for favorite horror movie posters that span multiple decades (fortunately, Abe is able to join in, in spirit, for this portion of the show). From Drew Struzan to the marketing gimmick of 90s roll call posters, this discussion covers plenty of ground. So now, if you've got an hour or so to kill… Get yourself a free audiobook and help out the show at AudibleTrial.com/OutNowPodcast! Follow all of us on Twitter: @Outnow_Podcast, @AaronsPS4, @WalrusMoose, @JimmyToTheO, @Brandon4KUHD Check out all of our sites and blogs:  The Code Is Zeek, Why So Blu?, We Live Entertainment, JoBlo, The Brandon Peters Show Check Out All of Our Horror Specials. #Horror #MoviePosters #HorrorFilms #History #film #movies #entertainment #universalmonsters #scream #thething #nightmareonelmstreet #halloween #fridaythe13th #jaws #frightnight #rosemarysbaby #theevildead #thehowling #alien #mondo

This week I sat down again with Eric Karkovack to talk about the three top WordPress stories on the top of our minds. Independently, we made nearly the same selections! It seems the temporary loss of active install stats at WP.org has created an opportunity to rethink long-held assumptions and find new ways forward. Our news picks are all related to this in one way or another. So there's a single throughline in this episode — what works, what doesn't, and what will take WordPress businesses forward in the product, agency, and hosting spaces.Are Active Install Counts Irrelevant to Your Plugin Business's Success? (Even if they were accurate?)There are always going to be developers who push the envelope when it comes to littering the dashboard and just making it a difficult user experience. Maybe data is part of the way we solve that.Eric KarkovacFirst up is Alex Denning's article at Ellipsis, "WordPress.org is ineffective for plugin distribution in 2022." Alex argues the likely temporary loss of Active Install Growth data for plugin owners is not a bottom-line, business-relevant concern. Apart from the revelation that that data itself was not just obfuscated and inexact but "basically garbage," Alex draws on Ellipsis' marketing experience and extensive data (as well as Iain Poulson's insights at WP Trends) to show 1-2% conversion rates are the norm for plugins in the WP.org repository. Only a couple of big players can crack the 100k+ install tiers today.The Plugin Repo's Glass CeilingAlex notes this "glass ceiling" has a lot to do with how the repo's search algorithm works. It's biased to favor plugins that have many active installs already, so if you're not there yet, it's not going to help you get there. As a result of these observations, Alex disrecommends the plugin repo for anyone thinking about launching a business there on the freemium model. He considers WP.org a poor distribution channel and assumes the freemium product model's fate is tied to it. On that point, we're doubtful and optimistic about exceptions and opportunities for plugin developers to make their own way, with or without the repo.While Eric and I don't fully agree with Alex, his data-based analysis does establish that the plugin repository is "broken" if it's intended to be a place where a small entrepreneur with a good product can break in and take off.Let's Fix What's Broken (The Plugin Repo) Not What Isn't (The Freemium Model)Matt Cromwell politely disagrees with Alex in a long, thoughtful post of his own: The Case for the WordPress Plugin Freemium Model. (There's a great Post Status Slack thread on it too.) In it, Matt describes ways plugin owners can make the wp.org plugin search engine work better for them, but he also notes a few of its deficiencies as well. His best point is that an average conversion rate is just that — an average. He's seen much better results due to marketing efforts he feels are accessible to many plugin vendors. Matt also points to examples of successful freemium plugin shops, like Paid Memberships Pro which recently did an A/B test with their pricing page, and the version with a freemium option converted better.Where Alex and Matt agree is how much the plugin repo has changed due to market saturation. It isn't an easy place to win in anymore. And I'm pretty sure Alex would agree with Matt this is true across the web as a whole — you can expect to have to work hard with stiff competition and give high attention to Google as well — not to mention all the other things that go into making and supporting a good product.Ideas for Improving the WordPress.org Plugin RepositoryEric and I also discussed the excellent suggestions for useful, actionable data that product owners — and even agencies — would like from a new, improved plugin directory. Vito Peleg's ideas are especially exciting and seemed to draw a nod from Matt Mullenweg on Twitter. We also note how better data for plugin owners might satisfy some needs that historically have led them to try all kinds of (often unpleasant) gimicks in the WordPress backend to connect with users and upsell or cross-market their products. In a comment at Post Status this week, Justin Labadie imagines how this could work as part of the plugin install process, along with other suggestions. Eric connected this line of thinking with Mark Zahra's question in a recent post at WP Mayor, Is Deceptive Marketing Ruining WordPress' Reputation?Plugin Developers Must Make Their Own WayEric asked (and answered) a big question at the WP Minute: What should plugin developers expect from WordPress? You've got to make your own way is a message I agree with, and I brought up my conversation with Till Krüss about Performance and the Plugin Business as an example of all the possibilities that open up if you think about meeting big needs nobody else is meeting or solving big problems others are creating!Follow the Leaders, Adopt StandardsWhere we end up is 10up's newly released resource site for Gutenberg Best Practices. It's got tutorials, resources, references, example code — and they're encouraging use of their GitHub discussion board for the site. It's intended to go beyond the official WordPress documentation, according Fabian Kaegy's launch announcement. It's a “more client-services-centric approach tailored to engineering enterprise-level editorial experiences.”To me, that's a signal WordPress has turned a corner with Gutenberg. Top agency adoption of Gutenberg is huge, and as we see a growing body of accumulated knowledge, standards, and best practices emerging, it signals and amplifies a wave of change.Building Products to Scale Opens Doors and Creates Opportunities for GrowthToward the end of the show I suggest that plugin developers (as well as agencies) targeting middle and low-end markets have tended to neglect standards around performance testing and security because their customers don't need to scale and because they can treat performance and security as a hosting problem. That's a barrier to accessing high-value enterprise clients, hosts, and agencies connected to both. It represents lost opportunities and money left on the table.

This week's Out Now with Aaron and Abe fights back against those heroes with a collection of classic monsters. Aaron and Abe are joined by The Brandon Peters Show's Brandon Peters, JoBlo's Jimmy O, and Why So Blu's Jason Coleman to deliver their personal monster squads. Pulling from various decades to deliver the ultimate list of monsters that all fall into the categories of the classic Universal horror films, there are plenty of films discussed, along with why the various characters from these films would fit in a team of individuals who could make up the ultimate monster squad. So now, if you've got an hour or so to kill… Get yourself a free audiobook and help out the show at AudibleTrial.com/OutNowPodcast! Follow all of us on Twitter: @Outnow_Podcast, @AaronsPS4, @WalrusMoose, @JimmyToTheO, @Brandon4KUHD Check out all of our sites and blogs:  The Code Is Zeek, Why So Blu?, We Live Entertainment, JoBlo, The Brandon Peters Show Check Out All of Our Horror Specials. Movies Mentioned: Amazon Women on the Moon (1987), Blacula (1972), Bubba Ho-Tep (2002), Dog Soldiers (2002), Edward Scissorhands (1990), Frankenhooker (1990), Frankenstein (1931), Fright Night (1985), Ginger Snaps (2000), Hellboy (2004), Hollow Man (2000), Hotel Transylvania (2012), The Howling (1981), The Invisible Man (1933), Memoirs of an Invisible Man (1992), The Mummy (1999), Near Dark (1987), Nosferatu the Vampyre (1979), Phantom of the Paradise (1974), Predator (1987), Return of the Living Dead III (1993), The Shape of Water (2017), Thriller (1982), Trick ‘R Treat (2007), The War of the Gargantuas (1966) #Horror #Horror Movies #Monsters #MonsterSquad #Dracula #Vampire #Frankenstein #WolfMan #InvisibleMan #Creature #PhantomOfTheOpera #TheMummy #film #movies #entertainment #outnowwithaaronandabe #outnowpodcast #halloween

This week we welcome, pianist, Jason Coleman! From a young age, it was evident that Jason had inherited his grandfather's “slip note” touch at the piano, as it managed to “slip” its way into even the most elementary songs from his early piano lessons. Jason's keen ability to play music by ear led to a childhood spent arranging his own renditions of the songs he loved, just as his “Grandad” did throughout his career. In addition to sharing the piano bench at home, Jason grew up performing with Floyd at his concerts and on national TV, and though he was only 12 years old when Floyd passed away, the close relationship they shared formed the foundation upon which Jason has built his own career in music. Jason made his Grand Ole Opry debut at age 17, and two years later, he was given the honor of playing for the Medallion Ceremony recognizing Floyd's induction into the Country Music Hall of Fame. Since then, he has spent his career in the studio and on stage, producing a collection of his own piano albums and touring across the country in concerts that pay tribute to his grandfather's enduring legacy and signature piano style. A Nashville native, Jason makes his home in Hendersonville, Tennessee, with his wife, Natalie, and their son, Avery Cramer. You can check Jason's website: JasonColemanMusic.com; or on their Facebook page: Facebook.com/JasonColemanMusic.

This week's Out Now with Aaron and Abe horror special kick-off episode for 2022 is all about true leaders. Aaron and Abe are joined by The Brandon Peters Show's Brandon Peters and Why So Blu's Jason Coleman to go over a series of squads made up of the heroes of horror films. Pulling from various decades to deliver the ultimate list of horror heroes, there are plenty of films discussed, along with why the various characters from these films would fit in a team of individuals that would work well to fight back against villains, monsters, and whatever other evil may be out there. So now, if you've got an hour or so to kill… Get yourself a free audiobook and help out the show at AudibleTrial.com/OutNowPodcast! Follow all of us on Twitter: @Outnow_Podcast, @AaronsPS4, @WalrusMoose, @JimmyToTheO, @Brandon4KUHD Check out all of our sites and blogs:  The Code Is Zeek, Why So Blu?, We Live Entertainment, JoBlo, The Brandon Peters Show Check Out All of Our Horror Specials. Movies Mentioned: 28 Days Later (2002), Blade (1998), The Conjuring (2013), Critters (1986), The Evil Dead (1981), Friday the 13th Part 2 (1981), Halloween (1978), Horror of Dracula (1958), Monster Squad (1987), Night of the Living Dead (1968), Night of the Comet (1984), Nightmare on Elm Street 4: Dream Master (1988), Prey (2022), Phantasm (1979), The Purge: Anarchy (2014), Scream 2 (1997), Shaun of the Dead (2004), The Thing (1982), Tremors (1990), You're Next (2011), Zombieland (2009) #Horror #HorrorFilms #HorrorHeroes #MonsterSquad #Halloween #NightOfTheLivingDead #NightmareOnElmStreet #FridayThe13th #Scream #TheEvilDead #Dracula #Blade #film #movies #Entertainment #outnowpodcast #outnowwithaaronandabe

Jason Coleman is a legend of Australian Dance. He is a; professional dancer, choreographer, studio owner, agency owner, director, producer and presenter. Jason began dancing at the age of four. At 12 he won a scholarship to the Victorian College of Arts Secondary School in Melbourne. At 16 he attended the Australian Ballet School. This then led to an audition with David Atkins that changed his life. He has sung and danced in 18 Broadway musicals, performed in 27 countries, worked in film and television, and choreographed the opening and closing ceremonies of both the Olympics, Commonwealth and Asian Games.Jason is also well known for his judging role on the television show So You Think You Can Dance Australia. This experience inspired Jason to open his own dance studio Jason Coleman's Ministry of Dance in Melbourne. The studio has grown and developed into a massive space that provides lessons for all ages. This includes an incredible full time course. https://www.theministryofdance.com.au/

The Bro Code Show w/ Jason Coleman Owner of 3D Basketball @_3Dbasketball Jason has the heart of a servant and uses basketball as a tool to leave his thumbprint on the earth as a skill developer for NBA/PRO & College Athletes. This Wednesday @ 7pm est YouTube • Spotify • Apple Podcasts • Google Podcasts Tap In flowcode.com/p/PIO9ibJit?fc=0 #TheBroCodeShow --- Send in a voice message: https://anchor.fm/thebrocodeshow/message

Jason Coleman was the very first guest on How I Built It, and he started the show strong with a ton of fantastic advice. Here's my favorite: a bit about why charging monthly might not align with the value you deliver, as well as how to handle negative reviews.Listen to the entire episode at https://howibuilt.it/001Be sure to subscribe at https://howibuilt.it/subscribeThis clip is brought to you by WP Wallet ★ Support this podcast ★

Jason Coleman was the very first guest on How I Built It, and he started the show strong with a ton of fantastic advice. Here's my favorite: a bit about why charging monthly might not align with the value you deliver, as well as how to handle negative reviews. Listen to the entire episode at https://howibuilt.it/001 Be sure to subscribe at https://howibuilt.it/subscribe This clip is brought to you by WP Wallet

Jason Coleman was the very first guest on How I Built It, and he started the show strong with a ton of fantastic advice. Here's my favorite: a bit about why charging monthly might not align with the value you deliver, as well as how to handle negative reviews. Listen to the entire episode at https://howibuilt.it/001 Be sure to subscribe at https://howibuilt.it/subscribe This clip is brought to you by WP Wallet

Jason Coleman was the very first guest on How I Built It, and he started the show strong with a ton of fantastic advice. Here's my favorite: a bit about why charging monthly might not align with the value you deliver, as well as how to handle negative reviews.Listen to the entire episode at https://howibuilt.it/001Be sure to subscribe at https://howibuilt.it/subscribeThis clip is brought to you by WP Wallet Get your FREE copy of my Automations Library ★ Support this podcast ★

Jason Coleman joins Coffee, Country & Cody on February 2, 2022! Jason joined us to chat about his new show airing on WSM Radio, and much more! 

In this Episode: Where we Went, and Where we're Going (and how you can best prepare!)We covered a whole host of topics this year, from omni-channel — the idea of selling your products directly on your own store, plus platforms like Facebook and Instagram — to performance, security, and effectively selling. We've extolled the virtues of being where your customers already are…which is the point of omni-channel: bring your products to the people. Before 2021, this was a difficult take and most store owners weren't equipped to deliver such features. But that has gotten a lot easier with WooCommerce plugins and Plesk's eCommerce Toolkit. Brian talked about (and Joe agreed) how omni-channel definitely works well for people who sell physical products. As both of them sell online courses and memberships, omni-channel makes less sense, as customers will need to create an account on their site anyway…so they need to get people to their store.When you do get people to your store, you need to make sure it's fast, and secure. Tools like Google's Core Web Vitals can help with the speed part. They'll run your store through a number of tests and recommend optimizations. From a security standpoint, you should at the very least have SSL and a payment gateway, which Chris Tietzel told us all about. We even got a deep dive on Payment Gateways from EVO Payments. When speaking about this, Brian and Joe discussed the benefit of using software vs. writing software. Since they're both developers, they can get things launched pretty quickly. But they both submitted that a payment gateway is one thing they don't want to touch! As Brian and Joe have well-established online stores, they both implemented some of what Jason Coleman taught in the Black Friday / Cyber Monday episode, to great success. The lessons here were the same that Jason talked about: don't be afraid to email, devalue, or otherwise place your product on sale. Brian referenced another post from Justin Ferriman of LearnDash: ignore Black Friday at your own peril.When it comes to 2022, Brian mentioned that we'll continue to see many trillions of dollars get spent in online stores. But he also talked about the idea of “headless” commerce: the ability to place a buy button anywhere, with inline checkout. Imagine emailing customers a custom checkout link that they can click on and pay for right there. Or sending one via text…sharing on Twitter, or embedding on a website wholly different from your store's website. We're already seeing this trend happen with Apple and Google Pay, as well as Stripe, Paypal, and Shopify's own unified checkout buttons. If you sell online in 2022, this is definitely something to look out for.Top TakeawaysYou need to tell people who want what you're selling, what you're selling. And you need to do it a lot. Don't be afraid to send emails. Most people don't check their inbox as much as those who run their own business.Omni-channel is a great strategy because you want to be where your customers already are. But it definitely makes sense for some types of business more than others. Until recently, omni-channel was hard for small store owners. But that is changing thanks to tools like the Plesk eCommerce Toolkit. SMBs are getting things that have traditionally only been available to giant businesses.A quick win for the performance of your website is optimizing for images. Make sure to resize and use a proper number, where it makes sense. If your products need high quality photos (as Maddy Osman mentioned in Episode 7), definitely use them. But you don't necessarily need 25 huge images when 4-5 will do.Reiterating what Patrick Rauland talked about in Episode 6, Brian and Joe talked about how hosted solutions are great for proving a concept. But they also talked about how we're all likely to use some hosted solution. A great example is payment gateways, which do a lot of technical heavy lifting, and take liability out of SMBs hands.Lots of people in the software space especially are hesitant about doing a Black Friday sale. But you definitely should! People are primed to buy that weekend, and might have even been waiting to see if you'll do one. You likely won't send enough emails, let a lot too many. Both Brian and Joe sent 4 on the last day of their sales. Each email lead to at least one purchase. And every email they sent in that week made money. Many trillions of dollars will be spent online in 2022 (just like 2021, 2020, etc). Being on top of trends could help you make even more! One trend that is becoming more mainstream is headless commerce: the idea that you can place a buy button anywhere online (email, text, social media) and have an inline checkout experience. Widespread use of Apple Pay and Google Pay have brought use one step closer to that. Simple shops will be presenting like well established brands because the tools are getting better for us. Be sure to implement things like personalization, targeted marketing, and other techniques that will make buying from you easier, and more enjoyable. Finally, commerce will happen in more places than previously expected. Hybrid live/online events are changing the landscape, and things that were originally thought to only be possible in real life are happening online. Think house showings, trade show booth presentations, and more.The Official Plesk Podcast: Next Level Ops FeaturingJoe CasabonaJoe is a college-accredited course developer and podcast coach. You can find him at Casabona.org.Brian RichardsBrian is the founder of WPSessions and organizer of WooSesh, the only WooCommerce-focused event. Brian has developed eCommerce sites, and has been teaching WordPress for nearly 10 years.

Performer, fitness and yoga teacher, therapist and youth justice activist, Joana Simmons will be talking about disordered eating and exercise addiction tonight on BrainwavesMelbourne-based Joana hails from New Zealand, has trained at Ollerup International Academy of Gymnastics and Physical Education in Denmark, Akshi Yogashala in Rishikesh, India and Jason Coleman's Ministry Of Dance, locally.Joana has previously worked in the corrections system, as well as forensic psychiatry, using physical activity to assist healing.Check out her latest podcast:https://podbay.fm/.../does-it-hurt-when-you-do-that-dont..

If you haven't joined the FedFam Facebook group, you should. I know, I'm not a huge FB fan either, but this group is SO helpful, supportive and just what you need as a federal employee in need of info. I sat down with Jason Coleman, founder of the group/non-profit, and current federal employee who wants to ensure you have a safe space to ask your toughest questions. https://www.facebook.com/groups/236110660657869/

For this week's Out Now with Aaron and Abe horror special, death is getting creative. Aaron is joined by JoBlo's Jimmy O, The Brandon Peters Show's Brandon Peters, and Flicks for Fan's Jason Coleman to discuss the Final Destination franchise. However, this is a very special episode, as the guys are also joined by filmmaker Jeffrey Reddick, the creator of this deadly horror series. With five films to discuss, hear what everyone has to say about all of these films, their favorite deaths from each, the legacy of the series, and more. So now, if you've got an hour or so to kill… Get yourself a free audiobook and help out the show at AudibleTrial.com/OutNowPodcast! Follow all of us on Twitter: @Outnow_Podcast, @AaronsPS4, @WalrusMoose, @JimmyToTheO, @Brandon4KUHD, @FlicksForFans Check out all of our sites and blogs:  The Code Is Zeek, Why So Blu?, We Live Entertainment, JoBlo, The Brandon Peters Show, Flicks For Fans, Don't Look Back, A Tale Dark & Grim Check Out All of Our Horror Specials. Movies Mentioned: Final Destination (2000), Final Destination 2 (2003), Final Destination 3 (2006), The Final Destination (2009), Final Destination 5 (2011) #FinalDestination #Horror #JeffreyReddick #TonyTodd #OutNowPodcast #DevonSawa #AliLarter #MaryElizabethWinstead #OutNowWithAaronAndAbe #HorrorFranchise #movie #film #entertainment #jameswong #DavidREllis #StevenQuale

This one is more for the coaches, managers and for clients looking to understand the trainer brain!   Cueing is your trainers way of communicating what they would like you to do but how much is too much and what is the best way? In this episode we breakdown different types of cueing along with the DO'S and DON'TS. Jaid shares his experience learning from a mute coach! Special coach mentions: Sierra Hakanson, Kiefer Lammi, Jason Coleman  

Gutenberg, WordPress 3.8 Release, WooCommerce & Jetpack WordPress 5.8 is still marching along with modifications for release in July. Eighteen bugs and fixes were applied from Release 3 concentrating on polishing existing default themes, fixing bugs in the new block Widget screen, and squashing Editor bugs collected during beta. WPTavern posted a review of the Gutenberg 10 updates in the plugin. The Query and Query Loop blocks were renamed, hopefully clearing up all the confusion for end users. The Query Loop block has been renamed to Post Template to better represent its purpose within Query, whereas the Query block label now refers to it as Query Loop. I enjoyed Justin Tadlock's take on WordPress theme lock-in, in the block-era. “I do not necessarily see this as a Bad Thing. We have always had these little silos in the WordPress ecosystem, and they have mostly worked out.” WooCommerce News. The first release candidate is now available for WooCommerce 5. The planned release date is July 13. Jetpack launched a new mobile app. Automattic has launched a new mobile app for Jetpack, available on iOS and Android. The app features an array of Jetpack-specific features, including: Backups and restoresSecurity scanningActivity monitoringSite statsAnd more Security in the news Ithemes Security Pro 7 was released with significant improvements and a redesigned interface. Tony Perez writes on NOC about how we communicate #wordpress and #security. People focus on all the tools and configurations, and not enough on the actions they're trying to prevent. He covers his approach in this article about WordPress in the Enterprise. According to ehackingnews.com Over 800 million WordPress-linked records are leaked in this misconfigured cloud database associated with DreamHost, a popular WordPress hosting platform. A fix was made “within hours” of the discovery. Grabbag Ninja Forms celebrates 10 years! Congratulations to James Laws and Kevin Stover. https://twitter.com/jameslaws/status/1409589138257371141?s=21WPEngine is now offering Local 6.0 Pro free for everyone. As of June 29, 2021, everyone has access to Local Pro tools and features for free. This is another great tool for developing locally.Alex Standiford at WP Dev Academy released his new course that teaches how to build modern, scale-able WordPress plugins quickly. If you’re a developer looking to up your WordPress game, this course is for you. Just how competitive is the membership plugin space? Learn how Paid Memberships Pro has grown over the last 8 years in my interview with Jason Coleman on the Matt Report.

Probably just like you, the exploration for the secret ingredient to running a successful business is a tricky one. Speaking for myself, I can tell you that I'm constantly trying to learn and dissect what some of the most successful brands are in my space. How did she do it? What does the website look like? Productized service or digital product? Smash that like button on a secret formula to generating $5m in Facebook ad sales All of this with our blinders on. Sometimes, the real secret, is just staying in the game. Jason joined us eight years ago, right when he and his wife Kim were making the transition to full-time product sales, leaving custom client work behind. Now, Paid Memberships Pro has over 100,000 active installs according the WordPress.org directory and his business is getting a lot more focused on…doing what works. Has he considered convergent PMP into a hosted solution? What about outside acquisition? You'll have to listen to the episode to find out! Transcription This episode of the Matt report is brought to you by how to market your plug-in dot com a framework for the sleep deprive developer. If you ask yourself, how do I get more downloads for my plugin? What about more sales? Should I do this lifetime license thing? You need to pick up the book, how to market your plugin over app. How to market your plugin.com. Programming is about computer behavior. Marketing is about human behavior. Fortunately for us both a fairly predictable and you can learn more inside the book. How to market your plug-in dot com. This book will help you market while you're building your plugin. Instead of treating your marketing as a last resort. I can't tell you how many times. How many interviews I've had, where the developer has just fallen upon luck and chance that they have a business in front of them. People are downloading their plugin. People are buying their plugin, but they hit a certain point of plateau where they need to scale. They need to get the word out there and this book will help you do it. Check it out@howtomarketyourplugin.com. Thanks for supporting the show. This episode is also brought to you by media, ron.com media ron.com Ronald Ereka he's back. He creates WordPress plugins. In fact, one of his plugins I was searching for the other day. Totally forgot that he made it called highlight and share. He creates a highlight and share plug, and you can highlight sections of texts and share them with your network right on your WordPress website. Event tracking for gravity forms, simple comment editing and custom query blocks. I'm going to click into the event, tracking for gravity forms. Of course you'll need gravity forms, but you can download event tracking for free, right from either his website, media, ron.com or search for it on wordpress.org. It's got 30,000 plus active installs. Well at the time of this recording, it was, it was updated a week ago. But if you're looking to connect Google analytics, Google tag managers, to your gravity forms. Well to do a vent trackings, this plugin will do the trick. Check out media, ron.com for more of his plugins, reach out the Ronald you reca. If you have any other questions about building a WordPress plugin for yourself. Thanks for supporting the show. Probably just like you, the exploration for the secret ingredient to running a successful business is a tricky one. Speaking for myself. I can tell you that I'm constantly trying to learn and dissect what some of the most successful brands are doing in my space. How did she do it? What does the website look like? Product I service or digital product. Smash that like button on a secret formula to generate $5 million in Facebook ad sales. And all of this with our blinders on. Sometimes the real secret is just staying in the game. Today's guest first joined us eight years ago. Right? When he and his wife were making the transition to full-time product sales, leaving custom client work behind. Now paid memberships pro has over 100,000 active installs, according to the wordpress.org directory and his business is getting a lot more focused on doing what works. Has Jason considered converting, paid memberships pro into a hosted solution. What about outside acquisition? You'll have to listen to the episode to find out. You're listening to the Maryport. A podcast for the resilient digital business builders. Subscribe to the newsletter at maryport.com/subscribe or follow the podcast on apple or Spotify or wherever you listen to your favorite podcasts better yet. Share this episode on your social media. We'd love more listeners around here. Okay. Let's get into today's episode. With Jason. hey, Jason, welcome to the program. Hey, it's great to be here. I'm a big fan, a big listener, and it's good to just get to chat with you again. Um, I'm going to do this every couple of weeks. Like there's a thunderstorm today and I'm going to, you know, the thunder storm is gonna cancel this one too, and I'll have to reschedule for next week. so I last had you on eight years ago, when you were one of the founding. Interviewees of the Maryport podcast, a lot has changed. And a lot hasn't changed. Uh, for paid memberships pro and your business. Uh, and for WordPress. Chris lemma re recently wrote a post about, uh, the future success of WordPress, which we'll get into in a little bit and sort of how he sees hosts playing a role in the adoption of WordPress, uh, streamlining WordPress onboarding, even specific flavors of let's say membership sites, e-commerce sites, that kind of thing. But go back in your time machine and let me know, where were you mentally? Eight years ago with the business. And when we first interviewed. Yeah. Um, so that, that would have been 2013, which would have been a couple of years after paid memberships pro launched. And at that point PM pro was really a loss leader for our consulting business. So it was mostly just Kim and I, and we had a couple of contractors, um, you know, who helped out with random things. But we, you know, we had a membership plugin for WordPress and we parlayed that into, you know, 10 to $30,000, you know, gigs installing WordPress from membership sites and things like that. Um, and we were, we were doing that transition of like, Hey, how do we transition from a consultant company to a products company? We were just starting that around 2013 and, and also like figuring out our first hire. I remember how hard, like the first hire was, um, And now it's kind of like, you know, we're hiring all the time. It's like, it has to be a process where we're constantly, like we have relatively low turnover of employees and we've been like, grateful for that. But even that, like just growing and, you know, people go occasionally that, you know, we have to, as a process now, like hiring people as a process, it was like a huge deal. The biggest thing of the year, you know, in 2013. And now it's just another process. Yeah. Probably one of the most, uh, popular, free membership plugins that are out there. I know there's a lot of plugins out there that sort of skate by semi membership. You know, they're doing like log-in and access control, but certainly not to the degree of integration, ad-ons support general reach that you have memberships a hot space. Uh, when we've chatted a little while ago, I was curious of how do you. Competitively make the distinction between membership LMS. Like how do you fit yourself in the market so that you get the right customers and not the wrong ones? So you're arguably the most popular free memberships plugin. Um, you know, and there's some other plugins out there that are sort of like a third degree from a membership, like they do user profiles and they're also a membership. But a pure membership platform play that is you. How do you make the distinction amongst the third party competitors? The ones that have kind of sorta a membership plugin. And those have like an lms like a lifter lms a full-fledged learning management system where do you make the distinction with your marketing and your messaging? Yeah. So there's a ton of competition. And I remember one of our first, uh, kind of big web ventures for Kim and I was a wine website, like a wine tracking website, and that was another kind of niche. That like every week there was a new competitor and people like, what about this? What about this one here? Like, it's just part of business, like they're here. Um, and I feel like membership plugins are the same way. And maybe that's just because it's what I'm focused on. Any business is the same. Um, but yeah, there's a lot of membership plugins and they specialize, we like to call our homepage. We'll say that, you know, we're the most complete membership solution for WordPress. Um, and we really focus on. Members as like the core unit. And so you mentioned like LMS plugins, we integrate with LMS plugins. Um, you know, a lot of people who run membership sites want to also have courses. A lot of people who run core sites also want to have memberships. And so when we're talking to like a prospective user and trying to figure out if our solution is good for them, you know, we like to ask them like, what's the focal point of your business? Like, if it's. The members are the focal point of your business. Like you're an association or just, you know, in your mind, do you think about your members as like the important component and then how do I sell them things and how do I give them lessons? Like you might want to start with paid memberships. Pro is like the center component of your website and use like our courses add on or use an LMS that integrates with ours, you know, but focus on PM pro. And similarly, if you start with like a course and you really care about all the features that they have, like quizzes and progress, right. Um, you know, certificates and all the things that they do really well, like that's the most important part and you really just want to charge monthly for access to that. You could probably get by just using their membership add on. Um, and there there's so many different ways to like build these things. I really feel like that's, our job is to like find ways. To cut through all the options for the customer. Cause it's like overwhelming, they're overwhelmed with options and they just like, just tell me what I'm supposed to use. And we'd like to be the default choice, but you know, sometimes other solutions are better than ours in cases. So it's really like a conversation has to happen to figure that out. It seems like it's balancing. Being like the core engine I'll call it. I'll call it the engine of a membership for somebodies WordPress website. It's a fine balance to say that we're the engine, but you can also use lifter or you can use our ad-ons. Maybe you can even use another membership plugin, if somebody's crazy enough. So, how do you balance that? Uh, that messaging to say, look, we can act as the core component, almost like the routing. Of the commerce section, maybe even the permissions and access, uh, section. Of your membership site man, it's tough. Like, cause we early on, so like 2013, we would have been just getting into it. We had a plan called like do it for. Uh, so we offered for like $500 at the time, like, Hey, we'll install, paid memberships pro for you and do like a little bit of coding. And a lot of those little bit of coding were kind of these add ons that we've developed like, oh, integrate with, you know, event plugin integrate with BB press. Um, and so we, we built this footprint of integrations that kind of worked if a developer would wire it up for them. And the most popular ones were like, well, everyone keeps asking about this and they say, it's complicated. They don't know how to code, so we try to make it easier. And so, yeah, we kinda have that process of like, it's a platform where a press can do anything. Let's kind of have a, just that does it. Then when the just becomes popular, let's kind of streamline it into a plugin that still has some. Potentially like settings or it needs a developer to set up and then let's try to streamline it into something more user-friendly because as you go up that scale, like, it definitely becomes more and more to develop and maintain and support. Um, and we had ad-ons like our MailChimp add on early on was like more fully featured than the general MailChimp add ons that were out at the time. And we were like, Hey, let's build this in a way that you could use it even without paid memberships. But we didn't really market it that way. Um, but then it was kind of like, so we see this again. And again, like people will build a plugin. That's like one of our ad-ons, but in a general way. And it was like, it was as much work to build it for PM pro in the sense. And now I'm, you know, uh, not giving them credit for everything they have to do. And all the MailChimp solutions are kind of, you know, have surpassed our ads. Now, but at a time it was like, oh, like we could, so it's tempting to like, oh, we should just start an LMS business. Cause our little, you know, courseware plugin is pretty close to what they do, but we're kind of finding our space where like for the courses plugin that we built, we built it's launching soon. And it's um, you know, we tell people who want a course, like maybe you don't need a plugin. Maybe it's just a PDF or a page with content or a video. Like if your course is pretty straight forward, you don't have to conflict. But the, the plug-in that we have, we'll just add CPTs for like the basic structure of a course in the lesson and have a little bit of kind of progress tracking. And we felt like that's the bare minimum and we don't want to get into anything else. So if you want anything more than that, that same plugin will just integrate with learn dash lifter, um, learn, press, and like the most popular LMS. And that way we have kind of one plug and the maintain integration with all those LMS plugins, instead of like a bunch of different integrations went off with each one. So we're hoping that's easier to maintain, I'm just going to speak as a product maker and owner in a very small scale compared to what you're doing. But going back to my days with a conductor. I know one of the challenges is when you try to stay lightweight and you try to have like this modular approach. Like you could get into LMS, but that's another add on. Uh, the ad-ons and extending your core product. It can be another tricky thing because you have both, you have customers that request ad-ons Hey, it'd be great. If we worked with MailChimp convert kids, Salesforce, like all these other add ons that work. That customers are requesting. So you start looking at that as like market opportunity, and then you have the ones that you build and like, oh, wouldn't it be great to again, have that LMS section. Um, Is there a process that you work with internally? To reign that in. Because I know from building conductor. Creating ad-ons is a, is like, It's another micro product that you have to support in the sustain and look longterm. For example, when we were building conductor, we were building out Genesis templates. Um, before it became studio, press. So it was one of those things where. It was. Before, you know, it was like six months to a year to two years and like, oh God, like. This add on, hasn't been touched. It's no longer. Really doing what it was supposed to be doing, but we don't really have that many people using it. Uh do you have a balance to that is there a way to work through that methodically Yeah. Um, we try, I don't know. Yeah, it's a challenge. I don't know if we handle it. Well, a couple things that we do differently that maybe some other companies are coming around to as well. Um, but definitely like we have one big bundle. Um, like one price for everything. And so we don't have a marketplace. Like we have more, there are third party plugins, but they're like outside, you know, we don't have a marketplace where we sell the third already plugins, which is a good thing and a bad thing. So like it's bad in the sense that having a marketplace really does encourage developers to get involved because they're going to get paid. And I remember back in the day of like, I made a Jigoshop plug. Uh, for Braintree integration. And I think it sold like one copy per month, but like it just the fact that there was a marketplace encouraged me to kind of like generalize it and push it out there. Whereas I wouldn't have done that otherwise. So it encourages involvement, but what happens then is it's really hard to manage all these different people. You don't really have control over the add-ons that are important. And we saw companies like EDD and WooCommerce did this too, where they bought up a bunch of the most popular ones to kind of bring them in house. So we started with that. We were like, Hey, we kind of get it. Important to us and we, we bring it in house. Um, and we just try to like tell the developer community like, oh, we're working on, of course this plugin, you probably shouldn't or like, you know, if you want to help, this is what it looks like. It's all open source. Um, the other thing we do with that with integrations is I always try to make those plugins available for free and in the.org repository. So our rule of thumb is if it's an integration with another service or. We're not going to charge for, we're going to make it free and.org. And that incentivizes like both us and the other party to kind of maintain the plugin, the integration plugin, because sometimes it's awkward. Like if they're selling it for $50, but you know, you're not. And so you're like, wait, why am I helping to maintain like the thing you make money on? But I don't, or like, It's open source. So I could take your code or if I really feel like you're not doing it well, I'm going to make my own version. And so that's awkward when like, you know, who's plugged into you buy ours or theirs, or it doesn't encourage us to work together. Whereas like upfront, you know, when I reached out to integration partners, I'm like, Hey, we're going to make it free. We're going to make in.org. And the business model is not to sell this integration. It's, you know, the support, both our platforms. And in some ways that's leaving money on the table because it's a little bit opposite of how. The market has been, you know, how things have been in the past or what they expect. And it feels kind of right where if you're like, Hey, I don't use MailChimp. I use convert kit. So I'll just buy the convert kit one, you know, I don't have, instead of like, I'll pay $300 and I get all of them, but I only need one, one of the ad-ons. So, um, I guess, I mean, if it's free, it's free, but like, so like people are kind of trained to pay. It's it's such a great value. If they're like, Hey, for $50, I solve exactly the problem you have. Like that, like that business transaction is so much better than kind of like supporting the platform and all the crazy things you might do, you know? So it's, so we give up the opportunity to sell something like really direct to just say, but it it's better for the unuser and that, you know, we may we're the incentives are in alignment for everyone to maintain that integration. Yeah. And that's the most important we feel like at the software level is good. Like the business will work its way out. So I'll pull from the hint of Chris Lemon's article and I'll, I'll have that linked up in the show notes. But what is your opinion on web hosts being in the perfect position to. Well, not only own the customer, but be able to own the experience. So if they own. A web hosting customer who maybe isn't even using WordPress right now. No. Oh, okay. I've got the static site. I've got this other thing that I'm using. Uh, and I'm going to launch a WordPress site. I can click a button launch, a WordPress site. And what I feel is like what Chris and many other folks are leaning into in the hosting space is we'll have these ready, built. Websites for you. So in the case of membership sites, Uh, you know, they'll want to click of a button and you'll have all your membership plugins ready to go. Ready to host. Uh, without all of the fuss of going too well, folks like you or searching the directory and knowing which pieces of the puzzle they have to put together as the end user. And, um, you know, controlling that experience for, you know, for the better of the customer, it's less stress for the customer, less head-scratching. Uh, but it could eventually take money out of your pocket from some never having to search for paid memberships pro because they clicked a button. They got. Uh you know uh, another membership plugin powering their website so your thoughts on the hosting market creating these experience for customers I think it makes sense, you know, this kind of, uh, you know, um, what do you, bigger businesses are buying up the smart businesses and consolidation that's happening in the space. Makes sense, because from, uh, from my perspective, um, There's a couple of things. One is like, as our business grows, we kind of need more middle management. We need more kind of structure. Um, you know, I, I sometimes joke like, oh, the next, you know, four hires are like, you know, like a lawyer, an accountant and an HR person. And it's like, not really stuff that like, you see, like, Producing in the company. Um, and so like it's for companies of our size, it's like, oh, instead of doing that, you know, just, you know, sell yourself a bigger company and adopt, you know, their management team. So that's enticing, like from a business perspective. Um, but then also like hosting, like a hosted version of a product makes a lot of sense. Um, we capture all these customers and a lot of them already have a website or they're transitioning, but some of them don't and it's like kind of weird to be like, okay, well, like go build a website and then come back to me. Um, or like, we start to like help them earlier in the process. And we're like, you know, Hey, we could take it's really then tempting the business opportunity of like instead of $300 a year, take like a hundred dollars a month and give them like a standard hosting package. It makes our support a little bit easier in the sense that like we know exactly. You know how they're set up. We kind of cancel a lot of issues. Um, but then we have all these hosts, like hosts have fake. Whenever people say, just do that. I'm like, that's actually really hard. Like, you know, I'd have to like, You know, help support people's email and, uh, you know, cashing on their server and like when they want to do crazy things and if they get hacked and the security, and I was like, we'd have to figure all that out. And the host I've already figured that out. So it makes sense to partner with them. So that's like our perspective. And then I think on the host side, like hosting has become commoditized. So they need things to differentiate themselves from their competition and they need kind of products. People like both the products themselves, but also I think the personnel is important too. Like we need people who can like think from a product perspective, um, to build solutions for the end-users. Like, I think. Some of the hosts. I mean, they had some really great people inside, but they need more of those people, you know, thinking in that, that way. And I'm in alignment with, with Lama that, you know, a lot of end-users don't, they're not buying hosting, they're not buying WordPress or paid memberships pro they're like, you know, build me a, uh, you know, a trade association website or build me, you know, like a website for my business guru business, or build me a newsletter subscription website. And if we can connect with the customer at that experience, you know, It's a, it's a more direct sale. And part of that, like a huge part of that stack is the host and, you know, you know, they fill it with the product. So it all makes sense to me, I guess, So just lots of competition coming at you everywhere you have other free. Plugins competing with you in the WordPress repo. Now you have potentially have web hosts coming with pre-packaged membership plugins. You have standalone membership. Software as a service solutions that are out there already. Tons of competition. Have you ever just thought about like picking up your toys from this playground and going and building your own playground and doing the hosted route? Uh and going that maybe more traditional software as a service model with paid memberships pro Yeah. Uh, so still now committed, like our goal is to be the default membership platform for WordPress sites. Um, like if you are going to do memberships on WordPress, like we should be in the consideration. Like we should be one of the ones that you think about using. Um, and when, like I said, we're not going to always be the perfect fit, but we're good. And we're, we're pretty tied to WordPress. Like it is tempting, but like I said, to kind of, you know, build a hosted solution because. There's like when you do the math in a spreadsheet, there's kind of money there. And then it's kind of a simpler experience for the customers. Um, but to do that, well, we'd have to kind of joint venture with at least joint venture with a hosting company or someone who knows how to handle that. I think, um, which is like a little daunting. And like, whenever we really toy with those ideas, I feel like I'm taking my eye off the ball. You know, it's kind of like the, the core business we have. Is isn't stable enough that, you know, to take all that attention away and try to like build basically competing business. Um, so we're like really focused on WordPress and I feel like we're like, has a spot, like definitely like the competition, you know, like Stripe itself as a competitor. Like when we built Stripe integration, we were like probably the first membership plugins. Um, I almost said like e-commerce player. I don't know. Like we really jumped on strike really early. Um, probably when they were like beta labeled, but we built tripe integration and like Stripe, just handle payments and subscriptions. And like, if you wanted to cancel your subscription, we built a GUI for that. If you wanted to see your invoices, we had to gooey for that and we kind of managed everything, but now Stripe has like, um, it's called like Stripe payments or billing. I forgot how they brand it, but it like, they have more of that UI on the stripes. Um, and you can envision a plugin that kind of is way more bare bones than ours. Um, that just everything's in Stripe. And like, so like a Stripe straight up Stripe, WordPress membership, plugin, um, could compete with us where people just use Stripe. They don't even have to use a WordPress plugin, you know, they just put the button on their site. Um, so there's just, but anyway, yeah, there's, there's competition like that. And there's other competition of like all-in-one solutions, but there's always going to want to be a type of site, especially ones that are being built by agencies. That need more control and need more flexibility, want more ownership of their data and how things work. One, to be able to scale up in a certain way and kind of. We're going to just keep trying to target that user both like on the DIY side, you know, so it's like a lot of stuff is easy to set up, you know, just out of the box and follow our instructions and our videos. Um, and then the beauty of WordPress is, is flexible and you can make it, do whatever you want. So it's like, ah, I got a really cool idea to integrate with this thing and I can get to the code it's open source and we can have a developer do it. So we're always going to be focused on that, that user and. We're tempted and we build proof of concepts and we think about it all the time, but we're kind of focused actually on like the WordPress experience for now. Let's shift gears just a little bit, instead of talking about only the challenges. Uh, assess where you are. With the success of your product. Through the lens of what you've done with marketing, messaging, content, social. What have you done really well there. And I'm also thinking of. I know what it's like to operate a product, not even just with like my own stuff, but what we do at, at Casos is. We're always at that stage, like, man, what? Just one more, one more feature. If we just add this one more feature, we'd have X more sales or X more downloads or many more customers, and then you get that feature built in. You're like, oh, One more feature. I just want to add. One more feature to this list. When a lot of us should take a step back and say, look, I've got a solid product. I mean, you've been proving it now for eight plus years. Uh, maybe we should be focusing more on messaging, marketing, outreach, distribution, that kind of thing. So where are you with that? Uh mental tug of war as a owner and product create. So, I guess like the pat myself on the back, we did do a great job of like content marketing, you know, Kim, myself, you know, Travis and other team members that helped, like, since 2013, we were just constantly blogging. And the method works is like, when we get a question, like we're like, oh, let's answer that question and make a blog post where we answer it and put it out on the website. Um, and there was good tips in that area where like, you know, We would always try to generalize the questions, like solve a very specific problem, but yet don't say like, you know, doing X, Y, Z with paid memberships pro it's just doing XYZ. Um, yeah, it kind of increases the range of people who like one of our best performance. Blog posts is like how to name your membership level. And so if you're not using WordPress or paid members for anything, you just started trying to figure out, do I call them my tribe or my peeps? Or like, you know, like Kim did a bunch of research on like what the most common words are and kind of ways to brainstorm it. Um, so that, I mean, that post gets like, I don't know, like a few dozen, a hundred visits a day. And so it's posted like that, that kind of drove traffic. And we, we played the long game with developers in terms of like, I remember talking with agencies and developers, like our solution is the best you should use it. And they're like, yeah, sure. And then like a year later at a, at a conference, like you're still not using our plugin. And it's like, oh yeah. I mean, to do that. And after a while, you're like, we've kind of, we've kind of survived into our success, you know, but marketing could be better. Like we were focused on it. We're focused kind of on a lot of stuff, but marketing general, we just hired like, uh, Patrick Rolin to help out with marketing and we're hitting, you know, we're going off to a good start. I'm trying to figure out. And there's lots of little things like. We, you know, we struggle with like who our audiences, because like we're a platform and it's like, who uses your website or your, your software? And they're like all kinds of people. And you're like, you know, the marketers and the business people say like, well, just focus on one, you know? And it's like, well, how do I do that while also keeping them, you know, a platform because WordPress did that. Well, automatic did that with WordPress and WooCommerce did that, but full commerce, like they, you know, I was like, we want to still keep a platform. But there are things we could do. Cause I was sitting here just thinking about like, we really are like probably like the easiest way to just charge for access to a post page or category with WordPress and like our homepage we'll get into the technical stuff and the, you know, the kind of important stuff. And I was like, oh, there's a customer that just wants to charge $5 for access to a page. And like our homepage doesn't sell that really well to that customer. So we're figuring it out, both like. How do we take our levels and make them products and know who to target audience of all those products are and kind of sell that better. How do we, we also like there's kinds of all this data collected and we're going to do like, um, you know, tagging and kit or we're, we're switching to convert kit, but MailChimp has tags and other ones too, where it's kind of like, Hey, if you read this blog post, if you kind of click this button on our site, if you read this email, okay, we can guess that, like, you don't even have a WordPress site yet. And we should just send you our affiliate link for liquid web, um, you know, or something like that. They were like, you know, oh, you're, you're importing from something else. So let's kind of show you. Our tools for importing from our competition and stuff like that. Um, so kind of gathering more data so that we can send more specifically targeted messages, uh, is something that we're working on and that that'll probably help us get to the next level in terms of competing with the other membership. How much do you look at the success of your customers? Uh, membership sites. And how does that weigh into the overall success of paid memberships pro. And again, I'll preface this with a couple of things. So at Casos, one of the things I'm always challenged with was, well, if you don't. If you never create a podcast and then you'll never be successful with a podcast because you haven't found the time to commit to the podcast. So I can't help you be successful as a podcaster. If you can't. Manage, uh, the time commitment you, you need to put into creating at least one episode a month. I recently spoke to Dave Rodenbach, recaptured.io, sort of the same thing. If his customers aren't selling. Uh, product through their e-commerce store, largely in his world. If you don't have a good product or you don't have a good price or a good experience, and you're not going to buy in, how can we reclaim and help you reclaim sales? If you're not selling any product? How do you measure that in the marketing world of membership sites, digital products, digital access to content. Um, that seems even. Harder of a uh, of a challenge because of the just the wide breadth of that marketplace Yeah. I mean, that is an issue. I know, um, you know, we get like churn stats and we share some of them and I forget exactly where it is, but it's. W I think we retain like 60% of people who sign up pay this year, or six only 60% will pay next year. And people will be like, oh, SAS industry standards or something is like higher. Um, and it's like, so we've got to, we got to do better. There's stuff we could do better, but I'm like, how many of those just are not in business anymore? Like, you know, like you can't get that customer. Like they don't, they're not making money anymore. They're not, you know, no matter what you're going to do, like, you know, their business failed. Um, so that's definitely an issue. There's a couple of things we could do is like one is like help them. So one thing that's exciting is an update that's coming out for paid memberships pro, which like almost every other e-commerce related WordPress plugin did is how we integrate with Stripe in particular called Stripe connect so that our Stripe account is kind of linked to theirs. Um, so that when we get a percentage of the, you know, it's like a half a percent or something of what comes through, um, we're launching this and, um, so. That aligns you with your customers. So it's like, oh, the more money they make, the more money we make. And it's kind of exciting once it gets to scale is that, oh, we can just like put out a seminar for free that helps people do better and be more successful with their business because it's going to benefit us in the end. Um, so that's exciting. The other thing we try to do is, um, potentially focus on customers where that's less of an issue. Like I never got into the, what do they call it? Kind of like the entrepreneur or the kind of like hustle porn or, um, You know, like I'm not a fan of selling in that way where it's like, I know you don't have a business now, but you know, it's really easy. And like, you can have a business. I think if you, yeah. I mean, I like to joke about, so some of those, like here's a car I bought my mom. Um, but yeah. So I think like not marketing to them is like a first step. And instead, like there's, especially in the membership space, like there's associations that like, yeah, we have 5,000 members. We've had 5,000 members every year for the past 20 years. Like never changes and like, we're just going online. So it's kind of like, you can find those businesses that are already successful. Um, and I was just saying this to him. Another, like a presentation for like GoDaddy's a webinars series that was targeted at agencies. And I think for consulting, it's important to like, I mean, if someone wants to give you money to build a website from scratch that may or may not work, like take their money, set their expectations and try to do a good job. But if you focus on customers that, you know, already have a business already have, um, you know, some kind of a relationship with a potential customer, like to have a mailing list or, you know, um, You know, so, so we will try to focus our marketing on those marketing, on those kinds of customers that already have a business that's working, um, which should help that. Like it's when sometimes when I'm. Uh, when people are. Are are, are complaining and griping because something's difficult about setting up a website, which I, I tell you, I relate to you by the way. Cause it's like, I do this for a living. I wrote a book on WordPress, but like I was helping a friend every once in a while. I don't do it for paid, but I'll help friends set up websites sometimes. And I'll just be surprised at how hard it is for me. It's hard for me. It takes a lot of time. But when people gripe about the effort that's involved, I'm like, did you realize like you're starting a business and it's not easy. Like, I don't know where you got, like, just wait until you, you have your own angry customers or like. Other stuff, you know, you got to deal with taxes and all the random stuff and in part of business. , Speaking of business, not being easy recently talked about this on the WP minute podcast. Uh, WP engine did a report that the WordPress economy is like $600 billion. Uh, right around that, that mark. Lots of talk recently with acquisitions, um, you know, smaller developers picking up even smaller developer plugins, hosting companies like nexus purchasing every plug and that they can get their hands on. I'm sure this is not. Done, uh, automatic acquiring, um, Day one journal, like so much acquisition happening. In this space. Have you ever thought that? Well, maybe we can build a bigger business with PMP. If we went that route, we were able to go. To nexus and joined them with a membership plugin or wp engine that kind of thing what are the cards hold for acquisitions or investments in that space Uh, yeah, we have thought about like acquiring, um, other plugins products and, you know, it's kind of sparing some of that potentially is that the programmers are in demand. Um, and so. It feels, uh, like I feel bad about it, but I see some products that are, yeah, I've actually, I see products that people are side projects that people are doing. And I have a saying that like when they get to a thousand dollars a month, Sometimes it's really tough. And they're like, this isn't enough. You know, I think I'm going to stop. And I'm always like, no, a thousand dollars a month. Like you're halfway to $10,000 a month. Like you're not halfway to $2,000 a month. Like all that work you did to like collect any money whatsoever and build up to a thousand. Like usually if you have a product that's going to fit like your, at the time, it took you to get to a thousand dollars a month. You're going to get the $10,000. Um, so that's me like pumping up other entrepreneurs and trying to push them at the same time. I'm like, man, if it doesn't work out that guy's really sharp. And like, if he he's, he's, he's kind of shown that he can think product minded and build something. And like, if he can't make enough money to make a living, like, Hey, let me like give you a salary and kind of give you a job, you know, and you can build cool stuff for us. So I, yeah, I've kind of had that thought, um, of like, oh, like, Product people, if it's not working out their side gig, like when they look for, you know, a salary job, like, Hey, we get like a really smart developer that proves that they can ship. Um, and so I think there's some of that mindset at every scale, you know, I'm sure like, you know, something, some of the size of automatic would just by people or by business for the people behind it, you know? Um, and that's part of liquid, but like I said, hosting companies want product people, um, and people who can handle that to kind of, you know, maintain things. Um, and then. If you ask me, like any business idea, like, have you considered, like, it's almost funny, like, yeah. I consider everything, man. Like I love the staff. I probably have a spreadsheet that models it. And like, I'm like, I'm always talking and like, um, you know, like I can't wait to get back to like the conference circuit and like, you know, having drinks with Chris lemma late at night. Cooking up schemes of, you know, like, I feel like at one point I said, like, I was like, oh, can I just like sell my company to, and then work on machine learning. I was like nerding out about machine learning. And he was like, I have an idea for a machine learning thing. And it was like, yeah. So like, have I talked to Chris Lama about like quitting my job and like doing machine learning stuff for him? Like that happened once. Um, yeah, but we haven't really ever been serious about it. I did take a month earlier in this year where I was like, Hey, I'm going to have kind of informal talks, you know, with different people that just see. What might happen. And I was like, I gave myself a deadline of a month and made that clear. Um, and at the end of the month where like, no, like the current plan of like, you know, hire really great people, kind of get them handover the responsibilities that Kim and I have so that we don't have to spend as much time on kind of like maintaining what we have and we can push out a new directions. Like I like being my own boss. I like having control and I think we still fit and we it's good to have independent businesses in the WordPress space. Um, Yeah, but like, I mean, this space is valuable and all these companies are valuable. So it's, it's kind of exciting from that sentence. I mean, you know, a market is really growing booming even is when you see. I saw recently a small product that was announced in January of this year. So 2021. Um, already being sold. I mean, it has a nice website, has a nice name, nice brand. You know, it looks good, but it probably has less than a hundred customers. If that may be, I don't know, unless it's really doing much better than I thought it would be. Already for sale. And like in the back of my mind, I already know that somebody's going to buy that. Uh, there was, uh, on startups or the rest of us. Uh, Rob walling. Had I think he tweeted something or somebody sent him an email. I forget where it was, but somebody who was doing like 80,000 ARR in their business sold for one point something million. And it's almost like if you're a product maker, developer, this is almost like your way in. You know, to get acquired. So it's like, it's almost like the absolute best sort of resume. So if you can build like a micro product, get some traction and then turn to a business that you would actually like to work for. And there is some synergy between your little product and their big product. You could even sell that to them. As like a signing bonus, almost like here, I've already proven this. And I've got a customer base that comes with me and I can develop it for you. Uh it's an interesting world for the small product creator uh at the end of the Yeah. Yeah. So, I mean, it's analogous to like how not, you know, Programmers and people who can build products on demand, like people who can, you know, build engaging podcasts are in demand. And there's like a big gap between like building it and then making money for it and, you know, running a business. I mean, I'm spoiled that, like I have Kim as a partner who is like COO of the company and like get stuff done and can handle, you know, a lot of the, the business end and the accounting and stuff like that. And like, we get help for a bunch of individual things, but it's like, if I was like, just me by myself as like, I'm, I'm a pretty creative person. I can like build stuff and think strategically and stuff, but like actually like keeping the business running and not falling apart, I would have been lost like years ago without someone like him. So. Um, it's hard. Yeah. To make that leap from building something cool that people can use to like making enough money on it, to make it your data. But it's still really hard to make a compelling podcast. So I'm with you like people and there's demand like, you know yeah. Instead of finding something and hoping they can build a podcast, you know, the resumes they've already, you know, shipped a podcast. Jason Coleman everybody. Jason, where can folks find you to say thanks. Yeah. So I'm on Twitter, Jason underscore Coleman. Um, and my blog is the real Jason coleman.com. And yeah, we got a courses out on that's shipping in a week or two, and we have a big, like a 2.6 update, the paid memberships pro, which is wrapping up some, some features and, um, uh, it's got better Stripe integration, you know, that's going to be good there. Fantastic stuff. Everyone else. matterport.com. airport.com/subscribe. Join the mailing list. Don't forget to tune into your weekly dose of WordPress news in five minutes or less@thewpminute.com. ★ Support this podcast ★

Probably just like you, the exploration for the secret ingredient to running a successful business is a tricky one. Speaking for myself, I can tell you that I’m constantly trying to learn and dissect what some of the most successful brands are in my space. How did she do it?What does the website look like?Productized service or digital product?Smash that like button on a secret formula to generating $5m in Facebook ad sales All of this with our blinders on. Sometimes, the real secret, is just staying in the game. Jason joined us eight years ago, right when he and his wife Kim were making the transition to full-time product sales, leaving custom client work behind. Now, Paid Memberships Pro has over 100,000 active installs according the WordPress.org directory and his business is getting a lot more focused on…doing what works. Has he considered convergent PMP into a hosted solution? What about outside acquisition? You’ll have to listen to the episode to find out! Transcription This episode of the Matt report is brought to you by how to market your plug-in dot com a framework for the sleep deprive developer. If you ask yourself, how do I get more downloads for my plugin? What about more sales? Should I do this lifetime license thing? You need to pick up the book, how to market your plugin over app. How to market your plugin.com. Programming is about computer behavior. Marketing is about human behavior. Fortunately for us both a fairly predictable and you can learn more inside the book. How to market your plug-in dot com. This book will help you market while you’re building your plugin. Instead of treating your marketing as a last resort. I can’t tell you how many times. How many interviews I’ve had, where the developer has just fallen upon luck and chance that they have a business in front of them. People are downloading their plugin. People are buying their plugin, but they hit a certain point of plateau where they need to scale. They need to get the word out there and this book will help you do it. Check it out@howtomarketyourplugin.com. Thanks for supporting the show. This episode is also brought to you by media, ron.com media ron.com Ronald Ereka he’s back. He creates WordPress plugins. In fact, one of his plugins I was searching for the other day. Totally forgot that he made it called highlight and share. He creates a highlight and share plug, and you can highlight sections of texts and share them with your network right on your WordPress website. Event tracking for gravity forms, simple comment editing and custom query blocks. I’m going to click into the event, tracking for gravity forms. Of course you’ll need gravity forms, but you can download event tracking for free, right from either his website, media, ron.com or search for it on wordpress.org. It’s got 30,000 plus active installs. Well at the time of this recording, it was, it was updated a week ago. But if you’re looking to connect Google analytics, Google tag managers, to your gravity forms. Well to do a vent trackings, this plugin will do the trick. Check out media, ron.com for more of his plugins, reach out the Ronald you reca. If you have any other questions about building a WordPress plugin for yourself. Thanks for supporting the show. Probably just like you, the exploration for the secret ingredient to running a successful business is a tricky one. Speaking for myself. I can tell you that I’m constantly trying to learn and dissect what some of the most successful brands are doing in my space. How did she do it? What does the website look like? Product I service or digital product. Smash that like button on a secret formula to generate $5 million in Facebook ad sales. And all of this with our blinders on. Sometimes the real secret is just staying in the game. Today’s guest first joined us eight years ago. Right? When he and his wife were making the transition to full-time product sales, leaving custom client work behind. Now paid memberships pro has over 100,000 active installs, according to the wordpress.org directory and his business is getting a lot more focused on doing what works. Has Jason considered converting, paid memberships pro into a hosted solution. What about outside acquisition? You’ll have to listen to the episode to find out. You’re listening to the Maryport. A podcast for the resilient digital business builders. Subscribe to the newsletter at maryport.com/subscribe or follow the podcast on apple or Spotify or wherever you listen to your favorite podcasts better yet. Share this episode on your social media. We’d love more listeners around here. Okay. Let’s get into today’s episode. With Jason. hey, Jason, welcome to the program. Hey, it’s great to be here. I’m a big fan, a big listener, and it’s good to just get to chat with you again. Um, I’m going to do this every couple of weeks. Like there’s a thunderstorm today and I’m going to, you know, the thunder storm is gonna cancel this one too, and I’ll have to reschedule for next week. so I last had you on eight years ago, when you were one of the founding. Interviewees of the Maryport podcast, a lot has changed. And a lot hasn’t changed. Uh, for paid memberships pro and your business. Uh, and for WordPress. Chris lemma re recently wrote a post about, uh, the future success of WordPress, which we’ll get into in a little bit and sort of how he sees hosts playing a role in the adoption of WordPress, uh, streamlining WordPress onboarding, even specific flavors of let’s say membership sites, e-commerce sites, that kind of thing. But go back in your time machine and let me know, where were you mentally? Eight years ago with the business. And when we first interviewed. Yeah. Um, so that, that would have been 2013, which would have been a couple of years after paid memberships pro launched. And at that point PM pro was really a loss leader for our consulting business. So it was mostly just Kim and I, and we had a couple of contractors, um, you know, who helped out with random things. But we, you know, we had a membership plugin for WordPress and we parlayed that into, you know, 10 to $30,000, you know, gigs installing WordPress from membership sites and things like that. Um, and we were, we were doing that transition of like, Hey, how do we transition from a consultant company to a products company? We were just starting that around 2013 and, and also like figuring out our first hire. I remember how hard, like the first hire was, um, And now it’s kind of like, you know, we’re hiring all the time. It’s like, it has to be a process where we’re constantly, like we have relatively low turnover of employees and we’ve been like, grateful for that. But even that, like just growing and, you know, people go occasionally that, you know, we have to, as a process now, like hiring people as a process, it was like a huge deal. The biggest thing of the year, you know, in 2013. And now it’s just another process. Yeah. Probably one of the most, uh, popular, free membership plugins that are out there. I know there’s a lot of plugins out there that sort of skate by semi membership. You know, they’re doing like log-in and access control, but certainly not to the degree of integration, ad-ons support general reach that you have memberships a hot space. Uh, when we’ve chatted a little while ago, I was curious of how do you. Competitively make the distinction between membership LMS. Like how do you fit yourself in the market so that you get the right customers and not the wrong ones? So you’re arguably the most popular free memberships plugin. Um, you know, and there’s some other plugins out there that are sort of like a third degree from a membership, like they do user profiles and they’re also a membership. But a pure membership platform play that is you. How do you make the distinction amongst the third party competitors? The ones that have kind of sorta a membership plugin. And those have like an lms like a lifter lms a full-fledged learning management system where do you make the distinction with your marketing and your messaging? Yeah. So there’s a ton of competition. And I remember one of our first, uh, kind of big web ventures for Kim and I was a wine website, like a wine tracking website, and that was another kind of niche. That like every week there was a new competitor and people like, what about this? What about this one here? Like, it’s just part of business, like they’re here. Um, and I feel like membership plugins are the same way. And maybe that’s just because it’s what I’m focused on. Any business is the same. Um, but yeah, there’s a lot of membership plugins and they specialize, we like to call our homepage. We’ll say that, you know, we’re the most complete membership solution for WordPress. Um, and we really focus on. Members as like the core unit. And so you mentioned like LMS plugins, we integrate with LMS plugins. Um, you know, a lot of people who run membership sites want to also have courses. A lot of people who run core sites also want to have memberships. And so when we’re talking to like a prospective user and trying to figure out if our solution is good for them, you know, we like to ask them like, what’s the focal point of your business? Like, if it’s. The members are the focal point of your business. Like you’re an association or just, you know, in your mind, do you think about your members as like the important component and then how do I sell them things and how do I give them lessons? Like you might want to start with paid memberships. Pro is like the center component of your website and use like our courses add on or use an LMS that integrates with ours, you know, but focus on PM pro. And similarly, if you start with like a course and you really care about all the features that they have, like quizzes and progress, right. Um, you know, certificates and all the things that they do really well, like that’s the most important part and you really just want to charge monthly for access to that. You could probably get by just using their membership add on. Um, and there there’s so many different ways to like build these things. I really feel like that’s, our job is to like find ways. To cut through all the options for the customer. Cause it’s like overwhelming, they’re overwhelmed with options and they just like, just tell me what I’m supposed to use. And we’d like to be the default choice, but you know, sometimes other solutions are better than ours in cases. So it’s really like a conversation has to happen to figure that out. It seems like it’s balancing. Being like the core engine I’ll call it. I’ll call it the engine of a membership for somebodies WordPress website. It’s a fine balance to say that we’re the engine, but you can also use lifter or you can use our ad-ons. Maybe you can even use another membership plugin, if somebody’s crazy enough. So, how do you balance that? Uh, that messaging to say, look, we can act as the core component, almost like the routing. Of the commerce section, maybe even the permissions and access, uh, section. Of your membership site man, it’s tough. Like, cause we early on, so like 2013, we would have been just getting into it. We had a plan called like do it for. Uh, so we offered for like $500 at the time, like, Hey, we’ll install, paid memberships pro for you and do like a little bit of coding. And a lot of those little bit of coding were kind of these add ons that we’ve developed like, oh, integrate with, you know, event plugin integrate with BB press. Um, and so we, we built this footprint of integrations that kind of worked if a developer would wire it up for them. And the most popular ones were like, well, everyone keeps asking about this and they say, it’s complicated. They don’t know how to code, so we try to make it easier. And so, yeah, we kinda have that process of like, it’s a platform where a press can do anything. Let’s kind of have a, just that does it. Then when the just becomes popular, let’s kind of streamline it into a plugin that still has some. Potentially like settings or it needs a developer to set up and then let’s try to streamline it into something more user-friendly because as you go up that scale, like, it definitely becomes more and more to develop and maintain and support. Um, and we had ad-ons like our MailChimp add on early on was like more fully featured than the general MailChimp add ons that were out at the time. And we were like, Hey, let’s build this in a way that you could use it even without paid memberships. But we didn’t really market it that way. Um, but then it was kind of like, so we see this again. And again, like people will build a plugin. That’s like one of our ad-ons, but in a general way. And it was like, it was as much work to build it for PM pro in the sense. And now I’m, you know, uh, not giving them credit for everything they have to do. And all the MailChimp solutions are kind of, you know, have surpassed our ads. Now, but at a time it was like, oh, like we could, so it’s tempting to like, oh, we should just start an LMS business. Cause our little, you know, courseware plugin is pretty close to what they do, but we’re kind of finding our space where like for the courses plugin that we built, we built it’s launching soon. And it’s um, you know, we tell people who want a course, like maybe you don’t need a plugin. Maybe it’s just a PDF or a page with content or a video. Like if your course is pretty straight forward, you don’t have to conflict. But the, the plug-in that we have, we’ll just add CPTs for like the basic structure of a course in the lesson and have a little bit of kind of progress tracking. And we felt like that’s the bare minimum and we don’t want to get into anything else. So if you want anything more than that, that same plugin will just integrate with learn dash lifter, um, learn, press, and like the most popular LMS. And that way we have kind of one plug and the maintain integration with all those LMS plugins, instead of like a bunch of different integrations went off with each one. So we’re hoping that’s easier to maintain, I’m just going to speak as a product maker and owner in a very small scale compared to what you’re doing. But going back to my days with a conductor. I know one of the challenges is when you try to stay lightweight and you try to have like this modular approach. Like you could get into LMS, but that’s another add on. Uh, the ad-ons and extending your core product. It can be another tricky thing because you have both, you have customers that request ad-ons Hey, it’d be great. If we worked with MailChimp convert kids, Salesforce, like all these other add ons that work. That customers are requesting. So you start looking at that as like market opportunity, and then you have the ones that you build and like, oh, wouldn’t it be great to again, have that LMS section. Um, Is there a process that you work with internally? To reign that in. Because I know from building conductor. Creating ad-ons is a, is like, It’s another micro product that you have to support in the sustain and look longterm. For example, when we were building conductor, we were building out Genesis templates. Um, before it became studio, press. So it was one of those things where. It was. Before, you know, it was like six months to a year to two years and like, oh God, like. This add on, hasn’t been touched. It’s no longer. Really doing what it was supposed to be doing, but we don’t really have that many people using it. Uh do you have a balance to that is there a way to work through that methodically Yeah. Um, we try, I don’t know. Yeah, it’s a challenge. I don’t know if we handle it. Well, a couple things that we do differently that maybe some other companies are coming around to as well. Um, but definitely like we have one big bundle. Um, like one price for everything. And so we don’t have a marketplace. Like we have more, there are third party plugins, but they’re like outside, you know, we don’t have a marketplace where we sell the third already plugins, which is a good thing and a bad thing. So like it’s bad in the sense that having a marketplace really does encourage developers to get involved because they’re going to get paid. And I remember back in the day of like, I made a Jigoshop plug. Uh, for Braintree integration. And I think it sold like one copy per month, but like it just the fact that there was a marketplace encouraged me to kind of like generalize it and push it out there. Whereas I wouldn’t have done that otherwise. So it encourages involvement, but what happens then is it’s really hard to manage all these different people. You don’t really have control over the add-ons that are important. And we saw companies like EDD and WooCommerce did this too, where they bought up a bunch of the most popular ones to kind of bring them in house. So we started with that. We were like, Hey, we kind of get it. Important to us and we, we bring it in house. Um, and we just try to like tell the developer community like, oh, we’re working on, of course this plugin, you probably shouldn’t or like, you know, if you want to help, this is what it looks like. It’s all open source. Um, the other thing we do with that with integrations is I always try to make those plugins available for free and in the.org repository. So our rule of thumb is if it’s an integration with another service or. We’re not going to charge for, we’re going to make it free and.org. And that incentivizes like both us and the other party to kind of maintain the plugin, the integration plugin, because sometimes it’s awkward. Like if they’re selling it for $50, but you know, you’re not. And so you’re like, wait, why am I helping to maintain like the thing you make money on? But I don’t, or like, It’s open source. So I could take your code or if I really feel like you’re not doing it well, I’m going to make my own version. And so that’s awkward when like, you know, who’s plugged into you buy ours or theirs, or it doesn’t encourage us to work together. Whereas like upfront, you know, when I reached out to integration partners, I’m like, Hey, we’re going to make it free. We’re going to make in.org. And the business model is not to sell this integration. It’s, you know, the support, both our platforms. And in some ways that’s leaving money on the table because it’s a little bit opposite of how. The market has been, you know, how things have been in the past or what they expect. And it feels kind of right where if you’re like, Hey, I don’t use MailChimp. I use convert kit. So I’ll just buy the convert kit one, you know, I don’t have, instead of like, I’ll pay $300 and I get all of them, but I only need one, one of the ad-ons. So, um, I guess, I mean, if it’s free, it’s free, but like, so like people are kind of trained to pay. It’s it’s such a great value. If they’re like, Hey, for $50, I solve exactly the problem you have. Like that, like that business transaction is so much better than kind of like supporting the platform and all the crazy things you might do, you know? So it’s, so we give up the opportunity to sell something like really direct to just say, but it it’s better for the unuser and that, you know, we may we’re the incentives are in alignment for everyone to maintain that integration. Yeah. And that’s the most important we feel like at the software level is good. Like the business will work its way out. So I’ll pull from the hint of Chris Lemon’s article and I’ll, I’ll have that linked up in the show notes. But what is your opinion on web hosts being in the perfect position to. Well, not only own the customer, but be able to own the experience. So if they own. A web hosting customer who maybe isn’t even using WordPress right now. No. Oh, okay. I’ve got the static site. I’ve got this other thing that I’m using. Uh, and I’m going to launch a WordPress site. I can click a button launch, a WordPress site. And what I feel is like what Chris and many other folks are leaning into in the hosting space is we’ll have these ready, built. Websites for you. So in the case of membership sites, Uh, you know, they’ll want to click of a button and you’ll have all your membership plugins ready to go. Ready to host. Uh, without all of the fuss of going too well, folks like you or searching the directory and knowing which pieces of the puzzle they have to put together as the end user. And, um, you know, controlling that experience for, you know, for the better of the customer, it’s less stress for the customer, less head-scratching. Uh, but it could eventually take money out of your pocket from some never having to search for paid memberships pro because they clicked a button. They got. Uh you know uh, another membership plugin powering their website so your thoughts on the hosting market creating these experience for customers I think it makes sense, you know, this kind of, uh, you know, um, what do you, bigger businesses are buying up the smart businesses and consolidation that’s happening in the space. Makes sense, because from, uh, from my perspective, um, There’s a couple of things. One is like, as our business grows, we kind of need more middle management. We need more kind of structure. Um, you know, I, I sometimes joke like, oh, the next, you know, four hires are like, you know, like a lawyer, an accountant and an HR person. And it’s like, not really stuff that like, you see, like, Producing in the company. Um, and so like it’s for companies of our size, it’s like, oh, instead of doing that, you know, just, you know, sell yourself a bigger company and adopt, you know, their management team. So that’s enticing, like from a business perspective. Um, but then also like hosting, like a hosted version of a product makes a lot of sense. Um, we capture all these customers and a lot of them already have a website or they’re transitioning, but some of them don’t and it’s like kind of weird to be like, okay, well, like go build a website and then come back to me. Um, or like, we start to like help them earlier in the process. And we’re like, you know, Hey, we could take it’s really then tempting the business opportunity of like instead of $300 a year, take like a hundred dollars a month and give them like a standard hosting package. It makes our support a little bit easier in the sense that like we know exactly. You know how they’re set up. We kind of cancel a lot of issues. Um, but then we have all these hosts, like hosts have fake. Whenever people say, just do that. I’m like, that’s actually really hard. Like, you know, I’d have to like, You know, help support people’s email and, uh, you know, cashing on their server and like when they want to do crazy things and if they get hacked and the security, and I was like, we’d have to figure all that out. And the host I’ve already figured that out. So it makes sense to partner with them. So that’s like our perspective. And then I think on the host side, like hosting has become commoditized. So they need things to differentiate themselves from their competition and they need kind of products. People like both the products themselves, but also I think the personnel is important too. Like we need people who can like think from a product perspective, um, to build solutions for the end-users. Like, I think. Some of the hosts. I mean, they had some really great people inside, but they need more of those people, you know, thinking in that, that way. And I’m in alignment with, with Lama that, you know, a lot of end-users don’t, they’re not buying hosting, they’re not buying WordPress or paid memberships pro they’re like, you know, build me a, uh, you know, a trade association website or build me, you know, like a website for my business guru business, or build me a newsletter subscription website. And if we can connect with the customer at that experience, you know, It’s a, it’s a more direct sale. And part of that, like a huge part of that stack is the host and, you know, you know, they fill it with the product. So it all makes sense to me, I guess, So just lots of competition coming at you everywhere you have other free. Plugins competing with you in the WordPress repo. Now you have potentially have web hosts coming with pre-packaged membership plugins. You have standalone membership. Software as a service solutions that are out there already. Tons of competition. Have you ever just thought about like picking up your toys from this playground and going and building your own playground and doing the hosted route? Uh and going that maybe more traditional software as a service model with paid memberships pro Yeah. Uh, so still now committed, like our goal is to be the default membership platform for WordPress sites. Um, like if you are going to do memberships on WordPress, like we should be in the consideration. Like we should be one of the ones that you think about using. Um, and when, like I said, we’re not going to always be the perfect fit, but we’re good. And we’re, we’re pretty tied to WordPress. Like it is tempting, but like I said, to kind of, you know, build a hosted solution because. There’s like when you do the math in a spreadsheet, there’s kind of money there. And then it’s kind of a simpler experience for the customers. Um, but to do that, well, we’d have to kind of joint venture with at least joint venture with a hosting company or someone who knows how to handle that. I think, um, which is like a little daunting. And like, whenever we really toy with those ideas, I feel like I’m taking my eye off the ball. You know, it’s kind of like the, the core business we have. Is isn’t stable enough that, you know, to take all that attention away and try to like build basically competing business. Um, so we’re like really focused on WordPress and I feel like we’re like, has a spot, like definitely like the competition, you know, like Stripe itself as a competitor. Like when we built Stripe integration, we were like probably the first membership plugins. Um, I almost said like e-commerce player. I don’t know. Like we really jumped on strike really early. Um, probably when they were like beta labeled, but we built tripe integration and like Stripe, just handle payments and subscriptions. And like, if you wanted to cancel your subscription, we built a GUI for that. If you wanted to see your invoices, we had to gooey for that and we kind of managed everything, but now Stripe has like, um, it’s called like Stripe payments or billing. I forgot how they brand it, but it like, they have more of that UI on the stripes. Um, and you can envision a plugin that kind of is way more bare bones than ours. Um, that just everything’s in Stripe. And like, so like a Stripe straight up Stripe, WordPress membership, plugin, um, could compete with us where people just use Stripe. They don’t even have to use a WordPress plugin, you know, they just put the button on their site. Um, so there’s just, but anyway, yeah, there’s, there’s competition like that. And there’s other competition of like all-in-one solutions, but there’s always going to want to be a type of site, especially ones that are being built by agencies. That need more control and need more flexibility, want more ownership of their data and how things work. One, to be able to scale up in a certain way and kind of. We’re going to just keep trying to target that user both like on the DIY side, you know, so it’s like a lot of stuff is easy to set up, you know, just out of the box and follow our instructions and our videos. Um, and then the beauty of WordPress is, is flexible and you can make it, do whatever you want. So it’s like, ah, I got a really cool idea to integrate with this thing and I can get to the code it’s open source and we can have a developer do it. So we’re always going to be focused on that, that user and. We’re tempted and we build proof of concepts and we think about it all the time, but we’re kind of focused actually on like the WordPress experience for now. Let’s shift gears just a little bit, instead of talking about only the challenges. Uh, assess where you are. With the success of your product. Through the lens of what you’ve done with marketing, messaging, content, social. What have you done really well there. And I’m also thinking of. I know what it’s like to operate a product, not even just with like my own stuff, but what we do at, at Casos is. We’re always at that stage, like, man, what? Just one more, one more feature. If we just add this one more feature, we’d have X more sales or X more downloads or many more customers, and then you get that feature built in. You’re like, oh, One more feature. I just want to add. One more feature to this list. When a lot of us should take a step back and say, look, I’ve got a solid product. I mean, you’ve been proving it now for eight plus years. Uh, maybe we should be focusing more on messaging, marketing, outreach, distribution, that kind of thing. So where are you with that? Uh mental tug of war as a owner and product create. So, I guess like the pat myself on the back, we did do a great job of like content marketing, you know, Kim, myself, you know, Travis and other team members that helped, like, since 2013, we were just constantly blogging. And the method works is like, when we get a question, like we’re like, oh, let’s answer that question and make a blog post where we answer it and put it out on the website. Um, and there was good tips in that area where like, you know, We would always try to generalize the questions, like solve a very specific problem, but yet don’t say like, you know, doing X, Y, Z with paid memberships pro it’s just doing XYZ. Um, yeah, it kind of increases the range of people who like one of our best performance. Blog posts is like how to name your membership level. And so if you’re not using WordPress or paid members for anything, you just started trying to figure out, do I call them my tribe or my peeps? Or like, you know, like Kim did a bunch of research on like what the most common words are and kind of ways to brainstorm it. Um, so that, I mean, that post gets like, I don’t know, like a few dozen, a hundred visits a day. And so it’s posted like that, that kind of drove traffic. And we, we played the long game with developers in terms of like, I remember talking with agencies and developers, like our solution is the best you should use it. And they’re like, yeah, sure. And then like a year later at a, at a conference, like you’re still not using our plugin. And it’s like, oh yeah. I mean, to do that. And after a while, you’re like, we’ve kind of, we’ve kind of survived into our success, you know, but marketing could be better. Like we were focused on it. We’re focused kind of on a lot of stuff, but marketing general, we just hired like, uh, Patrick Rolin to help out with marketing and we’re hitting, you know, we’re going off to a good start. I’m trying to figure out. And there’s lots of little things like. We, you know, we struggle with like who our audiences, because like we’re a platform and it’s like, who uses your website or your, your software? And they’re like all kinds of people. And you’re like, you know, the marketers and the business people say like, well, just focus on one, you know? And it’s like, well, how do I do that while also keeping them, you know, a platform because WordPress did that. Well, automatic did that with WordPress and WooCommerce did that, but full commerce, like they, you know, I was like, we want to still keep a platform. But there are things we could do. Cause I was sitting here just thinking about like, we really are like probably like the easiest way to just charge for access to a post page or category with WordPress and like our homepage we’ll get into the technical stuff and the, you know, the kind of important stuff. And I was like, oh, there’s a customer that just wants to charge $5 for access to a page. And like our homepage doesn’t sell that really well to that customer. So we’re figuring it out, both like. How do we take our levels and make them products and know who to target audience of all those products are and kind of sell that better. How do we, we also like there’s kinds of all this data collected and we’re going to do like, um, you know, tagging and kit or we’re, we’re switching to convert kit, but MailChimp has tags and other ones too, where it’s kind of like, Hey, if you read this blog post, if you kind of click this button on our site, if you read this email, okay, we can guess that, like, you don’t even have a WordPress site yet. And we should just send you our affiliate link for liquid web, um, you know, or something like that. They were like, you know, oh, you’re, you’re importing from something else. So let’s kind of show you. Our tools for importing from our competition and stuff like that. Um, so kind of gathering more data so that we can send more specifically targeted messages, uh, is something that we’re working on and that that’ll probably help us get to the next level in terms of competing with the other membership. How much do you look at the success of your customers? Uh, membership sites. And how does that weigh into the overall success of paid memberships pro. And again, I’ll preface this with a couple of things. So at Casos, one of the things I’m always challenged with was, well, if you don’t. If you never create a podcast and then you’ll never be successful with a podcast because you haven’t found the time to commit to the podcast. So I can’t help you be successful as a podcaster. If you can’t. Manage, uh, the time commitment you, you need to put into creating at least one episode a month. I recently spoke to Dave Rodenbach, recaptured.io, sort of the same thing. If his customers aren’t selling. Uh, product through their e-commerce store, largely in his world. If you don’t have a good product or you don’t have a good price or a good experience, and you’re not going to buy in, how can we reclaim and help you reclaim sales? If you’re not selling any product? How do you measure that in the marketing world of membership sites, digital products, digital access to content. Um, that seems even. Harder of a uh, of a challenge because of the just the wide breadth of that marketplace Yeah. I mean, that is an issue. I know, um, you know, we get like churn stats and we share some of them and I forget exactly where it is, but it’s. W I think we retain like 60% of people who sign up pay this year, or six only 60% will pay next year. And people will be like, oh, SAS industry standards or something is like higher. Um, and it’s like, so we’ve got to, we got to do better. There’s stuff we could do better, but I’m like, how many of those just are not in business anymore? Like, you know, like you can’t get that customer. Like they don’t, they’re not making money anymore. They’re not, you know, no matter what you’re going to do, like, you know, their business failed. Um, so that’s definitely an issue. There’s a couple of things we could do is like one is like help them. So one thing that’s exciting is an update that’s coming out for paid memberships pro, which like almost every other e-commerce related WordPress plugin did is how we integrate with Stripe in particular called Stripe connect so that our Stripe account is kind of linked to theirs. Um, so that when we get a percentage of the, you know, it’s like a half a percent or something of what comes through, um, we’re launching this and, um, so. That aligns you with your customers. So it’s like, oh, the more money they make, the more money we make. And it’s kind of exciting once it gets to scale is that, oh, we can just like put out a seminar for free that helps people do better and be more successful with their business because it’s going to benefit us in the end. Um, so that’s exciting. The other thing we try to do is, um, potentially focus on customers where that’s less of an issue. Like I never got into the, what do they call it? Kind of like the entrepreneur or the kind of like hustle porn or, um, You know, like I’m not a fan of selling in that way where it’s like, I know you don’t have a business now, but you know, it’s really easy. And like, you can have a business. I think if you, yeah. I mean, I like to joke about, so some of those, like here’s a car I bought my mom. Um, but yeah. So I think like not marketing to them is like a first step. And instead, like there’s, especially in the membership space, like there’s associations that like, yeah, we have 5,000 members. We’ve had 5,000 members every year for the past 20 years. Like never changes and like, we’re just going online. So it’s kind of like, you can find those businesses that are already successful. Um, and I was just saying this to him. Another, like a presentation for like GoDaddy’s a webinars series that was targeted at agencies. And I think for consulting, it’s important to like, I mean, if someone wants to give you money to build a website from scratch that may or may not work, like take their money, set their expectations and try to do a good job. But if you focus on customers that, you know, already have a business already have, um, you know, some kind of a relationship with a potential customer, like to have a mailing list or, you know, um, You know, so, so we will try to focus our marketing on those marketing, on those kinds of customers that already have a business that’s working, um, which should help that. Like it’s when sometimes when I’m. Uh, when people are. Are are, are complaining and griping because something’s difficult about setting up a website, which I, I tell you, I relate to you by the way. Cause it’s like, I do this for a living. I wrote a book on WordPress, but like I was helping a friend every once in a while. I don’t do it for paid, but I’ll help friends set up websites sometimes. And I’ll just be surprised at how hard it is for me. It’s hard for me. It takes a lot of time. But when people gripe about the effort that’s involved, I’m like, did you realize like you’re starting a business and it’s not easy. Like, I don’t know where you got, like, just wait until you, you have your own angry customers or like. Other stuff, you know, you got to deal with taxes and all the random stuff and in part of business. , Speaking of business, not being easy recently talked about this on the WP minute podcast. Uh, WP engine did a report that the WordPress economy is like $600 billion. Uh, right around that, that mark. Lots of talk recently with acquisitions, um, you know, smaller developers picking up even smaller developer plugins, hosting companies like nexus purchasing every plug and that they can get their hands on. I’m sure this is not. Done, uh, automatic acquiring, um, Day one journal, like so much acquisition happening. In this space. Have you ever thought that? Well, maybe we can build a bigger business with PMP. If we went that route, we were able to go. To nexus and joined them with a membership plugin or wp engine that kind of thing what are the cards hold for acquisitions or investments in that space Uh, yeah, we have thought about like acquiring, um, other plugins products and, you know, it’s kind of sparing some of that potentially is that the programmers are in demand. Um, and so. It feels, uh, like I feel bad about it, but I see some products that are, yeah, I’ve actually, I see products that people are side projects that people are doing. And I have a saying that like when they get to a thousand dollars a month, Sometimes it’s really tough. And they’re like, this isn’t enough. You know, I think I’m going to stop. And I’m always like, no, a thousand dollars a month. Like you’re halfway to $10,000 a month. Like you’re not halfway to $2,000 a month. Like all that work you did to like collect any money whatsoever and build up to a thousand. Like usually if you have a product that’s going to fit like your, at the time, it took you to get to a thousand dollars a month. You’re going to get the $10,000. Um, so that’s me like pumping up other entrepreneurs and trying to push them at the same time. I’m like, man, if it doesn’t work out that guy’s really sharp. And like, if he he’s, he’s, he’s kind of shown that he can think product minded and build something. And like, if he can’t make enough money to make a living, like, Hey, let me like give you a salary and kind of give you a job, you know, and you can build cool stuff for us. So I, yeah, I’ve kind of had that thought, um, of like, oh, like, Product people, if it’s not working out their side gig, like when they look for, you know, a salary job, like, Hey, we get like a really smart developer that proves that they can ship. Um, and so I think there’s some of that mindset at every scale, you know, I’m sure like, you know, something, some of the size of automatic would just by people or by business for the people behind it, you know? Um, and that’s part of liquid, but like I said, hosting companies want product people, um, and people who can handle that to kind of, you know, maintain things. Um, and then. If you ask me, like any business idea, like, have you considered, like, it’s almost funny, like, yeah. I consider everything, man. Like I love the staff. I probably have a spreadsheet that models it. And like, I’m like, I’m always talking and like, um, you know, like I can’t wait to get back to like the conference circuit and like, you know, having drinks with Chris lemma late at night. Cooking up schemes of, you know, like, I feel like at one point I said, like, I was like, oh, can I just like sell my company to, and then work on machine learning. I was like nerding out about machine learning. And he was like, I have an idea for a machine learning thing. And it was like, yeah. So like, have I talked to Chris Lama about like quitting my job and like doing machine learning stuff for him? Like that happened once. Um, yeah, but we haven’t really ever been serious about it. I did take a month earlier in this year where I was like, Hey, I’m going to have kind of informal talks, you know, with different people that just see. What might happen. And I was like, I gave myself a deadline of a month and made that clear. Um, and at the end of the month where like, no, like the current plan of like, you know, hire really great people, kind of get them handover the responsibilities that Kim and I have so that we don’t have to spend as much time on kind of like maintaining what we have and we can push out a new directions. Like I like being my own boss. I like having control and I think we still fit and we it’s good to have independent businesses in the WordPress space. Um, Yeah, but like, I mean, this space is valuable and all these companies are valuable. So it’s, it’s kind of exciting from that sentence. I mean, you know, a market is really growing booming even is when you see. I saw recently a small product that was announced in January of this year. So 2021. Um, already being sold. I mean, it has a nice website, has a nice name, nice brand. You know, it looks good, but it probably has less than a hundred customers. If that may be, I don’t know, unless it’s really doing much better than I thought it would be. Already for sale. And like in the back of my mind, I already know that somebody’s going to buy that. Uh, there was, uh, on startups or the rest of us. Uh, Rob walling. Had I think he tweeted something or somebody sent him an email. I forget where it was, but somebody who was doing like 80,000 ARR in their business sold for one point something million. And it’s almost like if you’re a product maker, developer, this is almost like your way in. You know, to get acquired. So it’s like, it’s almost like the absolute best sort of resume. So if you can build like a micro product, get some traction and then turn to a business that you would actually like to work for. And there is some synergy between your little product and their big product. You could even sell that to them. As like a signing bonus, almost like here, I’ve already proven this. And I’ve got a customer base that comes with me and I can develop it for you. Uh it’s an interesting world for the small product creator uh at the end of the Yeah. Yeah. So, I mean, it’s analogous to like how not, you know, Programmers and people who can build products on demand, like people who can, you know, build engaging podcasts are in demand. And there’s like a big gap between like building it and then making money for it and, you know, running a business. I mean, I’m spoiled that, like I have Kim as a partner who is like COO of the company and like get stuff done and can handle, you know, a lot of the, the business end and the accounting and stuff like that. And like, we get help for a bunch of individual things, but it’s like, if I was like, just me by myself as like, I’m, I’m a pretty creative person. I can like build stuff and think strategically and stuff, but like actually like keeping the business running and not falling apart, I would have been lost like years ago without someone like him. So. Um, it’s hard. Yeah. To make that leap from building something cool that people can use to like making enough money on it, to make it your data. But it’s still really hard to make a compelling podcast. So I’m with you like people and there’s demand like, you know yeah. Instead of finding something and hoping they can build a podcast, you know, the resumes they’ve already, you know, shipped a podcast. Jason Coleman everybody. Jason, where can folks find you to say thanks. Yeah. So I’m on Twitter, Jason underscore Coleman. Um, and my blog is the real Jason coleman.com. And yeah, we got a courses out on that’s shipping in a week or two, and we have a big, like a 2.6 update, the paid memberships pro, which is wrapping up some, some features and, um, uh, it’s got better Stripe integration, you know, that’s going to be good there. Fantastic stuff. Everyone else. matterport.com. airport.com/subscribe. Join the mailing list. Don’t forget to tune into your weekly dose of WordPress news in five minutes or less@thewpminute.com.

This week we welcome The Baker Family and Jason Coleman! From Birch Tree, Missouri, the Baker Family has become one of the most talked- about family musical ensembles in the country. They tour nationwide, performing around 100 concerts each year, and they have produced multiple CDs. The Baker Family is a past winner of the Entertainer of the Year award given by the Society for the Preservation of Bluegrass Music of America-Midwest. The band also received the Album of the Year honor from that same organization. In 2016, the Baker Family won the Youth in Bluegrass band competition at Silver Dollar City in Branson, Missouri. This competition is the premier showcase in the world for bluegrass musicians under the age of 21 and their parents. That same year, the group was named Bluegrass Band of the Year by the International Country Gospel Music Association. The family appeared on season 12 of the NBC television program America’s Got
Talent. Producers of that program invited the group to audition for the program
after seeing a YouTube video of their award-winning performance at the 2016 Youth in Bluegrass band competition. The group has also performed on the RFD-TV program The Bluegrass Trail. The Baker Family has also won the Oklahoma Bluegrass Band championship four times, and they won the Pickin’ In The Pines band championship in Arizona in 2013. The band includes mom Carrie Baker, who plays guitar and upright bass. Three of her four children are also in the musical group. Twenty one-year-old Trustin Baker plays fiddle and banjo, and he also sings lead and harmony vocals. He is a past winner of the Grand Master Fiddle Championship at the Country Music Hall of Fame in Nashville, Tennessee. This award is the most prestigious honor given to a fiddle player. He has also won more than a dozen other fiddle competitions in five states. Carina Baker, 18, plays mandolin and sings lead and harmony vocals for the family band. She is a past winner of the Mandolin Player of the Year award and the Female Vocalist of the Year award from SPBGMA-Midwest. Sixteen-year-old Elijah Baker plays bass and lead guitar, and he sings both lead and harmony vocals for the group. He is a past winner of the Oklahoma State Junior Fiddle Championship. Both Carina and Elijah have also competed and won other honors for their musicianship at festivals and contests across the country. You can check their website: TheBakerFamilyBluegrass.com; or on their Facebook page: Facebook.com/OfficialBakerFamily. Jason Coleman From a young age, it was evident that Jason had inherited his grandfather’s “slip note” touch at the piano, as it managed to “slip” its way into even the most elementary songs from his early piano lessons. Jason’s keen ability to play music by ear led to a childhood spent arranging his own renditions of the songs he loved, just as his “Grandad” did throughout his career. In addition to sharing the piano bench at home, Jason grew up performing with Floyd at his concerts and on national TV, and though he was only 12 years old when Floyd passed away, the close relationship they shared formed the foundation upon which Jason has built his own career in music. Jason made his Grand Ole Opry debut at age 17, and two years later, he was given the honor of playing for the Medallion Ceremony recognizing Floyd’s induction into the Country Music Hall of Fame. Since then, he has spent his career in the studio and on stage, producing a collection of his own piano albums and touring across the country in concerts that pay tribute to his grandfather’s enduring legacy and signature piano style. A Nashville native, Jason makes his home in Hendersonville, Tennessee, with his wife, Natalie, and their son, Avery Cramer. You can check Jason’s website: JasonColemanMusic.com; or on their Facebook page: Facebook.com/JasonColemanMusic

No one is a future teller - but with the right process and approach, you can come close! Having a reliable and effective approach to testing products can help you establish a successful future for your business... while avoiding disasters. Jason is CEO of Stranger Studios and Paid Memberships Pro. He is co-author of Building Web Apps with WordPress, and has been building websites for over 20 years.

Choreographer Shannon Burns talks with Regina about her life as a dancer. Shannon grew up in the Central Queensland town of Gladstone which is where her love of dance began. At the age of 15 she moved to Brisbane where she studied ballet full time at Queensland Dance School of Excellence before completing a Diploma of Performing Arts at ED5 International in Sydney. She has since obtained a diploma in Professional Pilates Instruction through PITC. With a technical and gymnastic background, Shannon is drawn to strong, athletic, dynamic and stylized movement from a range of genres and styles. A versatile performer, Shannon has had the privilege of working with many of Australia's leading choreographers including Kelley Abbey, The Squared Division, William Forsythe, Keith Hawley, Matt Lee, Leanne Cherny, Marko Panzic, Jason Coleman, Sarah Boulter and Stephen Baynes. Stage credits include Fame the Musical (Australian tour), Grease the Musical (Australian tour), previous Opera Australia productions including La Traviata and Carmen on Sydney Harbour, Le Gand Cirque, Ben Veitch's production of Blood, Swart and Dance and the Shorter, Sweeter Dance tour. Shannon has had international contracts in Macau (Dance Captain) and with Princess Cruises and has made regular television appearances on The X Factor, The Voice, Australian Idol, Australia's Next Top Model and more. She has worked with both Australian and International artists including Ricky Martin, Jessica Mauboy, Ricki Lee, Red Foo and Sneaky Sound System. She has also appeared in films and music videos and performed at countless events including the Glasgow Commonwealth Games Closing Ceremony. Since the birth of her two gorgeous children, Shannon has enjoyed the shift in both her personal and professional life. Stepping out of the spotlight and into more creative roles, Shannon was assistant choreographer to Kelley Abbey for Opera Australia's 2019 production of Salome. She has choreographed for a number of award ceremonies and events including the Netball World Cup Opening Ceremony and has had the pleasure of creating work for Grayboy the Agency, Kermond Creative, Lovegrove Entertainment and ED5 international . Shannon had a magical experience dancing in the 2012 production of La Traviata on Sydney Harbour.  

Today we are joined by Jason Coleman, founder and CEO of Sparkypants, specializing in Long-Play, Cross-Platform Strategy Games. Listen as Jason explains how the roles of Developers, Players and Publishers have changed in this brave new LiveOps world. Support the Show.

GARY MORRIS is known world-wide for his vocal mastery. His recording career garnered five #1 and 16 Top 10 singles, including “Why Lady Why,” “The Love She Found in Me,” “Baby Bye Bye.” Morris' original rendition of the classic “Wind Beneath My Wings” won both the Country Music Association and Academy of Country Music “Song of the Year” awards. Morris was also named Billboard's “Male Artist of the Year” early in his career. At the height of his Nashville recording career, the Texas-bred tenor was tapped to play the lead role of Jean Valjean in Broadway's epic hit Les Misérables, to critical acclaim. ‘Sense of Pride' is Morris' latest and his 13th album release. JASON COLEMAN & MEAGAN TAYLOR grew up with two legends at their instruments. Coleman's grandfather is the legendary pianist Floyd Cramer whose “slip note” piano style was an essential part of countless country, pop, and rock hits in the 1950s and ‘60s and exemplified by his 1960 smash hit, “Last Date”. Taylor picked up the guitar at 18 and turned to her uncle, one of the world's preeminent guitar virtuosos and most prolific record producers, “Uncle Chester” Chet Atkins for help in the months before he passed away. Their new album ‘Feel Like Home' honors their families love of music with a deep appreciation of the rich musical heritage while carrying it forward. WoodSongs Kid: Zoe Shiner lives in New Albany Indiana and has been playing mandolin since she was eight-years-old.

Jimmy O (Critic for JoBlo.com) and Jason Coleman (Blogger for WhySoBlu.com) have a good ol' fashioned slobberknocker with twenty questions on Slasher Flicks and Movie Songs. Jimmy talks his brand new produced horror film The Harvesters, Jason explains how his son is named after a Michael Mann movie character and Budds shares his hatred of Finding Nemo on repeat. Category Round:  Red Haired Celebs. Listeners Quiz prize:  something good! Email ryan@ryanbudds.com with the three answers to enter.  Jimmy O: http://www.joblo.com/movie-news/author/jimmyo Jason Coleman: http://whysoblu.com/author/jason-coleman/ Flicks for Fans: https://www.facebook.com/flicksforfans/ The Harvesters: http://theharvestersmovie.com/#waiting Theme song by Frawsty: https://soundcloud.com/frawsty PARTY, EVENT, FUNDRAISER COMING UP? Book Budds for some trivia! Email ryan@ryanbudds.com for more details on how to make your event unique and fun. UPCOMING EVENTS: TUES OCT 18-The Rendezvous in Covina, CA for Trivia with Budds HALLOWEEN EDITION! WEAR A COSTUME FOR BONUS POINTS! 5 rounds of undead mayhem. Play our month long tourney for a $100 cash prize! BINGO WITH BUDDS-Brand new Bingo/Comedy experience Sundays at Congregational Ale House in Pasadena and Azusa every Sunday 3-5pm starting Nov 6th. MY BDAY JAM FEST and TRIVIA WITH BUDDS RETURNS TO THE MOOSE DEN! Monday Nov 7th 8-10pm, tons of fun rounds and giveaways. Stop by for a bday drink! SAT NOV 19TH-MOVEMBER at LAST NAME BREWING:  I'll be hosting trivia in the parking lot in my tent giving away a ton of stuff and drinking craft beer All Day.  Hosted by Ryan Budds. For more info on all events check these sites: http://TriviaWithBudds.com http://Facebook.com/TriviaWithBudds http://Twitter.com/ryanbudds http://Instagram.com/ryanbudds http://RyanBudds.com FULL SHOW NOTES:   INTRO:  All About Trivia with Budds (:50) Halloween Costimes (1:08)      Tales From the Crypt       Shredder       Disney Villains Horror Movies (2:25)        Madea       Scream (the series) Things People Say/Game of Things (4:45)      What is the worst thing you ever got while Trick-or-Treating? (5:28)           -Answer and get Halloween 2 as a prize       The Harvesters (6:03)    Guests:       Jimmy O. & Jason Coleman @ Jason's Apt in North Hollywood/Valley Village (7:15)    Jimmy O. (7:30)           JoBlo.com movie critic            Arrow in the Head column  Jason Coleman (8:07)       Toys       Evil Dead (8:30)      Movie Critic WhySoBlu.com (8:53)      Comic Con (9:30)      Movie Reviews (10:30)      Shout Factory (10:50)   JoBlo.com (12:47)    Donnie Darko (12:57)    Sharknado(13:10)    Airplane VS Volcano ( 13:13)   Topics: (14:57)      Jimmy O. (15:03)           Alternative Music (15:09)                 Ryan Adams                 Gaslight Anthem                Butch Walker                Atlas Genius                My Chemical Romance                Alkaline Trio      Slasher Flicks (17:08)                Friday the 13th                  Pieces                Final Exam                Scream (the series)                Harper's Island                Scream Queens      Classic Films (19:52)                It Happened One Night               All About Eve                Gone With the Wind                Taxi Driver                Jaws                Alien           Parental Influence on children's movie choices                    Annabelle's Favorites                      Nemo                     Home                               Lion King                       Annabelle and wrestling            Man VS Nature Adventures (23:39)                 Kingdom of Spiders                Empire of the Ants                Cujo            Buffy the Vampire Slayer (24:52)                 Movie VS Series  Jason Coleman       Sundance Film Festival Movies (26:14)           Sex Lies and Videotapes            Blair Witch Project            Paris Is Burning            Movie Music (29:45)            Muse- High Tension      80s B Movies (31:32)           Blood Diner       The Shield (33:18)      David Caruso Shows (34:26)           NYPD Blue            Session 9  Reveal (36:02)      Slasher Flicks VS Movie Music      Buzzword: Flicks            Flicks for Fans (36:49)                      Evil Dead                           Find on FB  Questions (39:52)  SLASHER FLICKS What is the name of the fictional town the first Scream movie takes place in? In the 80s slasher flick The Burning, what is the killer's weapon of choice?  What year was the original Halloween released?  What is the name of the serial killer turned doll in the Chucky films?  There's a slasher flick from 1987 that takes places in a theater where the killer wears an owl's head, what's it called?  Friday the 13th Part 7 has what subtitle?  In Texas Chainsaw Massacre The Next Generation, what actress is credited as Jenny?  Describe Joshua Jackson's death in the movie Urban Legend?  In the movie Sleepaway Camp 3 Teenage Wasteland, the killer Angela gives a local newscaster Comet cleaner powder when he asks her for Cocaine, which then kills him. What is her witty line when giving him the powder?  What vacation spot does I Still Know What You Did Last Summer take place at?  MOVIE MUSIC What song from the Muppet Movie in 1979 reached #25 on the Billboard charts that year?  Along with Tegan and Sara, what trio is credited on the song Everything is Awesome from the Lego Movie?  What Bryan Adams song was nominated for an Oscar in 1991?  What was the first movie in which Danny Elfman composed the music for Tim Burton?  Eric Carmen is credited with what song from the Dirty Dancing soundtrack featuring the line “One look at your and I can't disguise”?  What song is used three times in The Graduate?  Villains you better run and hide Because one day you might not slide So choose, your weapon don't slip Vanilla's in control with the flex of the mic grip?  What band almost passed on recording their biggest hit ever for the Breakfast Club soundtrack?  What Steve Miller Band song was rerecorded by Seal for the Space Jam soundtrack?  Before using Eye of the Tiger in the Rocky III montage, what song did Stallone want to use from Queen but was refused?     COMBO QUESTION (54:29)   1. 1976 Album had a song called Chainsaw which was influenced by the biggest slasher movie of 1974?   CATEGORIES WITH BUDDS(55:56)     Celebrities with Red Hair             *ECHO FEEDBACK HERE TIL GUEST END, SORRY BOUT THAT*   PRIZES:      Stranger Things Poster      Bob's Burger Poster       PLUGS:      Flicks for Fans   LISTENER QUIZ Mark Twain's real name? Samuel Langhonre Clemens What network does the Mindy Project currently air on?  Fox  True or False Hoddenfield Illionios is a real place? Falso                              

Every now again you come across an entrepreneur who's doing things a bit differently. Meet Blair Williams founder of the WordPress membership plugin Memberpress. Blair joins the program to talk about his many entrepreneurial ventures in the WordPress space including Affiliate Royale and Pretty Link Pro. Catch this episode to find out what it's like pricing multiple products and growing your next WordPress business! Blair Williams Interview Watch on YouTube Listen to the audio version Matt Report - A WordPress podcast for digital business owners Episode 33: Blair Williams founder of Memberpress Play Episode Pause Episode Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds 00:00 / Subscribe Share RSS Feed Share Link Embed Download file | Play in new window What I call ‘Full circle' I like what Blair has done by making complimenting products. It's probably the marketing/business side of my brain that get's all excited to see how we can connect the proverbial income dots. WordPress is a great platform to build a suite of plugins that work together for our customers — see Pippins interview about this. Want more founder talk from membership plugins? Also see my interview with Paid Membership Pro founder Jason Coleman. ★ Support this podcast ★

Every business is faced with the question, “how are we going to make money?” The web app world is no stranger to this question. A majority of startups go the freemium route. The model that offers a free or limited access level to a product, with an up sell to the paid premium accounts. If you're new to the WordPress entrepreneurial space you might be researching the success rate of this model. So today, I introduce you to Jason Coleman of Paid Membership Pro. He's created one of the leading WordPress membership plugins with a freemium model to generate more interested leads to convert to paid. Watch this interview and learn how Jason has taken charge with freemium! Interview with Jason Coleman of Paid Membership Pro Watch on YouTube Listen to the audio version Matt Report - A WordPress podcast for digital business owners How to monetize a freemium product with Jason Coleman Play Episode Pause Episode Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds 00:00 / Subscribe Share RSS Feed Share Link Embed Download file | Play in new window The freemium model for WordPress plugins What do you think of Jason's model of going freemium? Here's what it all boils down to: support. Folks are really paying you for support of the plugin or theme you're providing. Even if it's a service you're offering, there are plenty of other competitors to turn to. My pal Andy talked about the value of customer service in this interview.  So if you look at capturing more downloads (read: leads) of your plugin or theme perhaps freemium is the way to go? If the end user needs help, they can pay you for that support moving forward. Jason also has a paid install “white glove” option. I really like the concept of white glove. It says, “here's a chunk of cash, go install your product, I need to move on to something else.” This is smart, especially if you're another designer, developer, or consultant. You're charging the client for a service and if you're still making money, what's the big deal? Plausible deniability. You turn someone like Jason into a vendor. He supports it, he's responsible. It's the added bonus of saying you work with vendors. Making you sound cooler and bigger than you really are. ★ Support this podcast ★