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Thanksgiving is here and we have a lot to be thankful for! This week, Justin has something to get off his chest. Our last episode was a big hit! Thank you for your questions and responses. Is Megan Thee Stallion ignoring black media by refusing to go on The Breakfast Club? Cardi B was named Billboard's Woman of the Year. Did she deserve it? How do you like the new Instagram update? We think it’s trash. Is Amazon taking over the world? Did you watch the Fresh Prince of Bel-Air 30 year Reunion on HBO Max? Will Smith admitted he handled the situation with Janet Hubert poorly and apologized to her. Should she forgive him and is an apology enough? Does cancel culture go too far? What are we holding people accountable for and where do we draw the line?   Let us know what you think! Use this link to ask us anonymous questions and give us feedback! We appreciate it! https://docs.google.com/forms/d/e/1FAIpQLSebwcH-zavRYLwvOO6Gq3tv7CmrkkqRF9Cj5uRdqENiR42MVA/viewform Tell a friend to tell a friend! Be sure to leave a RATING/REVIEW on Apple Podcast! Thanks for listening! FOLLOW ME ON INSTAGRAM:https://www.instagram.com/justin_alzi/ FOLLOW THE PODCAST PAGE:https://www.instagram.com/polaroppositespod/ FOLLOW DUPREE:https://www.instagram.com/_donnie_f/ LEAVE A REVIEW & SEND LETTERS! If you would like a question answered on air, email us! We want to hear your feedback and offer advice on your situation! Ask away! polaropposites.pod@gmail.com

Backlinking is so important for a top-performing marketing strategy but this is a topic I don’t know much about. So, joining us for today is my co-host/special guest for this episode, Justin Knott. Justin is a genius when it comes to digital marketing and he will discuss with us Backlinking which is something physicians want to better understand. [00:01 – 12:28] What is Backlinking? I introduce the topic of today A little bit of background about Backlinking Justin explains what is Backlinking It’s essentially going through a process to improve the rankings and visibility of your website. What is a ‘Backlink’? The importance of Backlinking to your healthcare marketing strategy Essential to the long-term success of your program It builds trust core or trust authority for your website Is there bad backlinking marketing or spam? How to identify good and bad backlinking Always undergo a backlinking audit [12:29 – 20:55] The Difference Backlinking Makes Justin talks about the advantages of leveraging backlinking Shares tips on how to improve the backlinks to your website Should you hire an agency? Things you can do on your own Haro (Help A Reporter Out) Guesting on Podcasts Guest Blogging [20:56 – 27:05] Investing in Marketing When is the right time to focus on backlinking marketing? Justin leaves us with some things to think about backlinking: Get it on your radar as far as something you want to focus on It doesn’t need to be overwhelming Monitor your backlink process Do a backlink audit for your website If you’re not sure how to start, hire an agency to get help Tweetable Quotes: “At the end of the day, Google is in the search experience game. And what I mean by that is they want to get every search right and as accurate as possible and give you the best experience possible every time that you go on there and do a search.” – Justin Knott “Make sure that you do have a backlink building as part of your long-term strategy.” – Justin Knott   Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott

[188] Pre-COVID-19, it was estimated that seventy-five percent of businesses had less than a month of money in the bank. Wild and scary, right? What if your business served you, not the other way around? What if you knew exactly what you could spend and when? Or had the power to guarantee profitability? Following the principles of Mike Michalowicz's Profit First system, Jen Baudier (@jenbaudier), Phorest US Brand Ambassador, Owner of Bella Style Salon, and PIP University Professor, was able to transform her business and help peers do the same through the Rich Life CEO graduate program. Get insights into the required methods to achieve such results and take your shot at long-term growth and sustainability. Links: Learn more about Bella Style Salon: https://www.mybellastyle.com Learn more about PIP University: https://pip-university.com Get Mike Michalowicz's Profit First free resources: https://profitfirstbook.com Beat 2020 Educational Series (UK/IE): https://bit.ly/38YuiOX Beat 2020 Educational Series (US/CA): https://bit.ly/2UGX2Dx Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1 This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.  Leave a Rating & Review: http://bit.ly/phorestfm  Read the transcript, or click here to learn more about Phorest Salon Software.

With the world jumping on the virtual world, as physicians, your online presence is key to driving up your referrals, and as physician liaisons, it is our role to build up and grow that presence. Join us for today’s episode as we dive into another physician liaison marketing class. Specifically, we’ll be discussing how to grow your physician referrals during COVID-19. [00:01 – 05:13] Opening Segment We introduce the topic of this episode What is physician liaison marketing? Physicians don’t like interruptions Kelley talks about the roles of liaisons [05:14 – 18:33] Growing Physician Referrals During COVID Content strategies that liaisons can do to help grow a physician’s referrals Encouraging physician involvement in helpful video resources Answering common FAQs.  Patient-focused contents Leverage social media to connect with other liaisons and physicians Good and bad practices when building your network Learn what your physician wants    Tweetable Quotes: “Physicians generally don’t like interruptions because they feel like they are being sold to and not served.” – Kelley Knott “One of the biggest values you can bring is your network.” – Kelley Knott   Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott

You have questions? We have answers ! What did you want to know about Justin and Dupree? Did the NFL get the halftime show performer correct? We get some things off our chest, we answer listener questions and Dupree continues his beef with Chris Brown. Smh... Tell a friend to tell a friend! Be sure to leave a RATING/REVIEW on Apple Podcast! Thanks for listening! FOLLOW ME ON INSTAGRAM: https://www.instagram.com/justin_alzi/ FOLLOW THE PODCAST PAGE: https://www.instagram.com/polaroppositespod/ FOLLOW DUPREE: https://www.instagram.com/_donnie_f/ LEAVE A REVIEW & SEND LETTERS! If you would like a question answered on air, email us! We want to hear your feedback and offer advice on your situation! Ask away! polaropposites.pod@gmail.com

When clients reach out to us for help on their websites or platforms of choice, 9 out of 10 times, it all comes down to them needing help with content creation. So, how do you make quality, engaging, and authentic content? Join us for this episode as Justin and I talk about how you can create a healthcare content marketing strategy. From tips to boost your content creation, user engagements, driving traffic to your website, and more. [00:01 – 03:25] How to Create a Healthcare Content Marketing Strategy We introduce the topic of today We give a little bit of background about the topic Content creation 101 What type of content should you be creating? What’s the right type for you? How to best market your services The 3 most popular contents today Videos Website content/blogs Podcasts [03:26 – 12:56] Choosing the Right Type of Content Think about the questions your patients ask you on a day-to-day basis We talk about Google Ads and Google Planner Observe what strategies you used are working best Consistency is key [12:57 – 26:16] Authentic, Engaging and Boosting Your Google Ranks Keep your content authentic and engaging  Be relatable and create AHA! Moments Hear Justin and Kelley’s tips on how they create their content and keep it engaging for users Search Engine Optimization tips Justin’s recommended content structures The value of FAQs [26:17 – 33:00] Guest Opportunities Boosting your presence by guesting opportunities on podcasts HARO – Help a Reporter Out Impostor Syndrome is real   Tweetable Quotes: “The key to content being successful is consistency and consistency is gonna come down to what you’re capable of doing on a regular basis to provide value for your audience.” – Kelley Knott “Pick a medium that you are comfortable being consistent with and that fits your kind of lifestyle.” – Justin Knott   Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott

Paul talks about one of Sarah's favorite topics- Cats! And not just any cats, the feline Goddesses Bastet and Sekhmet. Want More Mythunderstood? Visit our patreon at www.patreon.com/_mythunderstood Support the show by leaving a Rating & Review and be sure to visit www.dragonwagonshop.com for official Mythunderstood shirts and mugs! Mythunderstood is a part of the Dragon Wagon Radio independent podcast network. Learn more at www.dragonwagonradio.com 

[187] It's safe to say we've come a long way since the first synthesised dye in 1863: products have evolved a great deal, and so have application techniques. Currently, you could probably list over 50 colour trends travelling back and forth across the globe, with some going viral overnight. For a first-time colour client, it's easy to think that anything is possible — after all, social media does make us feel like the sky is the limit in terms of creative colour. However, not everything is always possible, and most definitely not in one appointment. If you truly care for the result, you never just get a colour. You commit to one. That means agreeing to consultations, multiple appointments, home care, maintenance, being patient, and of course, being conscious it will require a certain budget. Featuring Kristina Russell (@colourkristina), salon owner, multiple award-winning hair colour specialist, educator, and podcaster herself, this week's episode explores what her bespoke colour journeys look like for both her and her clients. Links: Learn more about the education offered by Kristina Russell: https://kristinarussell.com.au/ Beat 2020 Educational Series (UK/IE): https://bit.ly/38YuiOX Beat 2020 Educational Series (US/CA): https://bit.ly/2UGX2Dx Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1 This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.  Leave a Rating & Review: http://bit.ly/phorestfm  Read the transcript, or click here to learn more about Phorest Salon Software.

You know what they say: “opinions are like ass$#%~, everybody has one.” We all have deeply held opinions that no else agrees with but we believe to be true. What are some of yours? What do you think we got wrong? In this episode, our fave Dupree (@_donnie_f) joins me to discuss our unpopular opinions in music, movies, food and culture. We get progressive and problematic. Let us know what you think. Tell a friend to tell a friend ! Be sure to leave a RATING/REVIEW on Apple Podcast! Thanks for listening ! FOLLOW ME ON INSTAGRAM: https://www.instagram.com/justin_alzi/ FOLLOW THE PODCAST PAGE: https://www.instagram.com/polaroppositespod/ FOLLOW DUPREE: https://www.instagram.com/_donnie_f/ LEAVE A REVIEW & SEND LETTERS! If you would like a question answered on air, email us! We want to hear your feedback and offer advice on your situation! Ask away! polaropposites.pod@gmail.com

[186] Assessing staff performance is often a threatening process for both managers and employees. However, when you put in place clear KPIs, agree on a plan of action, and put your staff in control of their performance, you provide an opportunity to discuss progress and make aligning employee and company goals easier. The problem with statistics isn't the data itself; it's how you interpret it. Looking at figures alone to get an unbiased picture of an employee's performance might feel logical, but in the end, it will give you the wrong overview or assessment. Numbers without context are just that: numbers. Featuring Hellen Ward (@hellenwardltd), co-founder and managing director of Richard Ward Hair & Metrospa (@richardwardhair), this week's episode dives into her approach to KPI management, interpreting data, assessing staff performance, and so much more. Links: Learn more about Hellen & her coaching/consultancy services: https://www.hellenward.com  Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1 This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.  Leave a Rating & Review: http://bit.ly/phorestfm  Read the transcript, or click here to learn more about Phorest Salon Software.

If the 2020 Presidential Election taught us anything, it taught us that THIS IS AMERICA. After all of the hatred, racism, and corruption, Donald Trump still managed to gain more than 70,000,000 votes. Our country isn't the tolerant, "united" country we pretend to be. It is time we start being honest. In this episode, our fave Dupree (@_donnie_f) joins me to discuss what the 2020 election means for the country, whether white people are scared of a diversifying country, and whether Trump will have a bigger legacy than Obama. What would you do if your significant other voted for Trump? We discussed so much more! Be sure to leave a RATING/REVIEW on Apple Podcast! FOLLOW ME ON INSTAGRAM:  https://www.instagram.com/justin_alzi/ FOLLOW THE PODCAST PAGE:https://www.instagram.com/polaroppositespod/ FOLLOW DUPREE:  https://www.instagram.com/_donnie_f/ LEAVE A REVIEW & SEND LETTERS!If you would like a question answered on air, email us! We want to hear your feedback and offer advice on your situation! Ask away! polaropposites.pod@gmail.com Watch this and get depressed lol: 'How Trump Took Over America's Courts'https://www.youtube.com/watch?v=Wy8iiC2Mqso&t=190s

Paul talks to Sarah about the Theban Trio, Shemzu, god of smashing heads, and the Cannibal Hymn. Want More Mythunderstood? Visit our patreon at www.patreon.com/_mythunderstood Support the show by leaving a Rating & Review and be sure to visit www.dragonwagonshop.com for official Mythunderstood shirts and mugs! Mythunderstood is a part of the Dragon Wagon Radio independent podcast network. Learn more at www.dragonwagonradio.com 

[185] When we talk about benchmarking, we talk about identifying opportunities for improvement within a business. On paper, that's simple enough... but what does that look like within the hair & beauty industry? Featuring Data-Driven Salon Experience speakers Joshua Howard (Vish Co-Founder & CEO) and Britni Volkman (Phorest Salon Success Manager), this week's episode dives right into the topic. Bringing to light industry experience and insights throughout, we discuss benchmarking's purpose and importance, talk about salon business metrics, solutions to major industry pain points, and so much more. As platinum sponsors of the month-long look at metrics proposed by Salon Today's Data-Driven Salon Experience, Phorest is proud to say that all sessions are now available to watch on-demand (at no cost) — click here to register! Links: Watch Joshua Howard's DDSE session: https://bit.ly/2HXBJug Watch Britni Volkman's DDSE session: https://bit.ly/3kUdD1X Access our secondary lockdown resources: https://bit.ly/385UiaE Click here to subscribe to the weekly Phorest FM email newsletter This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.  Leave a Rating & Review: http://bit.ly/phorestfm  Read the transcript, or click here to learn more about Phorest Salon Software.

[184] In a post-COVID world, less waiting time for clients inside the salon is essential. This week's episode features recent podcast recaps in addition to an interview with Rob Hewitt, Head of Product Marketing & Retention at Phorest. In said interview, he’ll be discussing Phorest’s latest US feature, Phorest Chat. Bringing the human touch to your clients will never have been easier with one-to-one text conversations with your clients from your dedicated salon SMS number. Links: Watch the US “Lifestyle Recruiting” webinar on-demand: https://bit.ly/2GcUWHO Watch the UK/IE “Back On Track” webinar on-demand: https://bit.ly/34EdHNB Watch the AUS “Booking Policy” webinar on-demand: https://bit.ly/34DXZCb Click here to subscribe to the weekly Phorest FM email newsletter This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.  Leave a Rating & Review: http://bit.ly/phorestfm  Read the transcript, or click here to learn more about Phorest Salon Software.

Nepthys finally gives birth to her divine bastard, embalmer of the gods, the jackal-headed deity of the dead, Anubis. Also Paul tells Sarah about the 42 transgressions one must be absolved of before being admitted to Osiris's afterlife. Want More Mythunderstood? Visit our patreon at www.patreon.com/_mythunderstood Support the show by leaving a Rating & Review and be sure to visit www.dragonwagonshop.com for official Mythunderstood shirts and mugs! Mythunderstood is a part of the Dragon Wagon Radio independent podcast network. Learn more at www.dragonwagonradio.com 

[183] This episode is dedicated to the hard-working, busy salon professionals. The ones who commit each day of their professional lives to make their clients look and feel amazing. It aims to celebrate excellence in service, how much salons care for their clients, and how hard they work to gain an excellent reputation. Featuring feel-good stories, reflections, and tips from Phorest Client Experience Award recipients in both the UK and the US, we hope to make you smile, perhaps even pick up the phone and check-in on some of those wonderful clients of yours who always seem to make your day shine brighter. More specifically, you’ll first hear from Robbie Ellis, Sales Director at the Beauty Temple Group, Sophie Hare, Owner of HARE, and Beauty — both in the UK. Following suit, you’ll hear from Cynthia Perry, Owner of Cynergy Color Bar, Marcia Mehrali, Owner of Beneath The Surface Spa and Heather Spath, Owner of Mod Hair Color Salon & Beauty Store — all three in the US. Links: Watch the UK/IE “Back On Track” webinar on-demand: https://bit.ly/3e5oBiJ Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1 This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.  Leave a Rating & Review: http://bit.ly/phorestfm  Read the transcript, or click here to learn more about Phorest Salon Software.

Friday Reflections to kickstart your weekend. So many look forward to Friday afternoons more than we do Monday mornings. The dread of what we spend the majority of our time doing and yearning to escape to the weekend is a pretty sad reality. This morning I share some perspective of how we can find purpose and peace in our journey. That could bring us to realize we are right where we should be or perhaps it is time to spend some time of our own reflecting and building our vision for where we would like to be so we can build a plan to get there. I hope this message finds you in good spirit this Friday and wish you a blessed, blessed weekend.  Be sure to Leave that Rating & Review below! For those serious about furthering their horsemanship and investing in their own personal happiness and healthy: Learn more here about the Inner Circle. Connect with us on Social: Facebook - Instagram - YouTube   About the Heart of Horsemanship: Hey Folks and welcome to the Heart of Horsemanship Podcast where we will answer ALL of these questions and many more! Every week, your host Colton Woods brings you horsemanship hacks, business tips, equestrian motivation, personal and inspirational stories and even guests on the show that will help YOU take your horsemanship, relationships, careers and self to the entire NEXT LEVEL! Colton takes it the extra mile as he shares with you the practical and achievable steps he has taken to go from a childhood nonexistent with horses to traveling the world and teaching clinics, building the highly sought after horse and human development program at Colton Woods Horsemanship and not only making a living in the horse industry but loving the time he and his horses spend together. Horsemanship is not just a way to train a horse but it is everything we do with our horses and in our lives. That is right, this podcast is dedicated to helping fellow horse people learn more about their horses and themselves. Here on the Heart of Horsemanship Podcast we keep it fun, we keep it informative, we keep it real and we keep it positive. Thanks for tuning into the Heart of Horsemanship Podcast, now lets dive in. Submit your requests to: office.coltonwoodshorsemanship@gmail.com Free Online Video Library by Colton Woods Horsemanship: www.coltonwoodshorsemanship.com/video-library Facebook: www.facebook.com/coltonwoodshorsemanship Instagram: www.instagram.com/coltonwoodshorsemanship AC: Joseph McDade

Today’s we’ll be diving into our personal story; Who are the Knotts and how did this all start? Listen in as we talk about our journey and why Physician marketing clearly became our calling.  [00:01 – 11:04] Opening Segment We introduce the topic of today We give a little bit of background of our journey We have been happily married since 2016 Started the agency while dating Kelley talks about her background Comes from a healthcare family background Got her first job as a physician liaison  Create a huge network in Atlanta of hundreds of physicians Justin shares about his background Studied Finance and Investments Worked for an early-stage Investment company in Orlando Met Kelley and dive deeper into marketing We shared the story of our first career together Becoming the first physical physician liaison for the first 3 years Handled 5 to 10 different Subs specialty clients [11:05 – 18:09] The Start of Our Agency Business  Justin uses his entrepreneurial skill to put the ideas into practice Being visionary to see the bigger opportunity  Had people reaching out from all over the country to hire Kelley as a Liaison We took that from a concept perspective to develop into a digital focus agency  Without losing the liaison side Helping practices with an online-offline approach  Kelley was passionate about physician outreach while Justin was taking the range of digital landscape We talk about Physicians Liaison University  Training platform to support physicians liaisons  Physicians Outreach Solution  Kelley talks about  Intrepy Healthcare Marketing The full-service healthcare marketing solution when it comes to digital solutions Justin talks about Kelleys personal brand which is kelleyknott.com Focused on the thought-leadership and liaison standpoint Healthcare marketing advice We talk about what’s coming out next year in our companies [18:10 – 27:04] Patient-Centric Marketing Program in Intrepy Healthcare Marketing Justin talks about the Patient-Centric Marketing Program How do we attract, engage and convert patient Helping physicians to connect with patients in better ways Justin talks about the services that we offer especially in the digital marketing side Every service is different based on the sub-specialty of clients We talk about the team members of Intrepy Has won huge awards  The biggest compliment from our clients is how well we know the medical industry  Born out of the experience  [27:05 – 31:44] Our Contracts with Clients We choose our clients very carefully Develop long term partnerships and affiliations When you partner with us, your property is your property Everything that we develop for you is your property  6 months contract length to prove our word and values Being transparent about our data [31:45 – 39:19] Closing Segment Kelley gives some advice for healthcare marketer and partners who works together  Justin shares some realizations about their journey We talk about the big difference since when we started  Final words   Tweetable Quotes: “A well-connected Physician Liaison who knows the network not only in Physicians Healthcare admin is a physician liaison who gets through the doors.” – Justin and Kelley Knott “Remember to pick your clients, it’s important that they’ve invested as much as you’ve invested, you don’t have to just say yes to everyone. ” – Justin and Kelley Knott  “When you're working with a partner they need to be your support system but they also need to have a skill set that complements your skills.  ” – Justin and Kelley Knott  “It’s really rewarding to work in Healthcare marketing but we have to be willing to work hard and not be afraid of failing.  ” – Justin and Kelley Knott Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott

[182] If you don't already meet someone like a salon coach or a mentor to discuss your career or business setbacks or to plan for the future, then you should. Having a few people in your corner is one of the most invaluable things. However, finding a mentor doesn't happen overnight, and for it to be a successful arrangement, you'll need to show up and put the relationship before the mentorship. Featuring salon owner, educator and celebrity stylist Georgia Bell (@georgiabellhair, @societybygeorgiabell), this week's episode discusses the right and wrong ways to approach people who inspire you, why mentors look for commitment, investing in yourself & paying it forward, as well as Georgia's education programs. Links: Learn more about Georgia, her salon and education: www.societygeorgiabell.co.uk Register for the Data Driven Salon Experience: https://www.datadrivensalon.com/experience Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1 This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.  Leave a Rating & Review: http://bit.ly/phorestfm  Read the transcript, or click here to learn more about Phorest Salon Software.

Paul details the 24/7 boat cruise that made up Ra's existence, a never-ending journey through the heavens and into the ancient Egyptian underworld. Want More Mythunderstood? Visit our patreon at www.patreon.com/_mythunderstood Support the show by leaving a Rating & Review and be sure to visit www.dragonwagonshop.com for official Mythunderstood shirts and mugs! Mythunderstood is a part of the Dragon Wagon Radio independent podcast network. Learn more at www.dragonwagonradio.com 

For many physicians and doctors, creating independence in their profession has been a pain point, especially when they just come out of fellowship and residency. In today’s episode, we will be talking about 6 steps to build a personal brand for physicians and how individual physicians market themselves at hospitals or large private practice. This topic is a common pain point for many physicians and doctors, especially when they come out of fellowship and residency, so they don’t have to rely so much on the hospital system or the private practice to carve out their own space.  [00:01 – 06:39] Opening Segment We introduce the topic of today We give a little bit background of the topic One out of three physicians ask, “What can I do to stand out in my practice/ hospital?” How to pull the patient digitally? Independence of the physicians Direct relationship with the patient We talk about our agency Intrepy Healthcare Marketing Starting it on the base of physicians liaison Physician outreach marketing Physician digital marketing Creating Physician Independence  Be aware of the protocols and procedures Ask your healthcare system  May take a personal investment  Time cost  6 Steps to Build Up Personal Brand for Physicians [06:40 – 11:24] Google yourself Get a feel of your ecosystem and reputation Asking patients for reviews Individual listing platform Great opportunity for visibility as well as mistakes    [11:25 – 18:09] Physician Outreach and Marketing  Build relationships with your local healthcare community Walk into the door and introduce yourself Cold Call Learn a lot more about your community   [18:10 – 22:09] Branding Yourself As an Individual  Build your own individual branding style as a specialist Develop a blog for your own personal brand Create a legacy for yourself in the space Get a direct connection with the patients Check the protocols and procedures to your healthcare system  [22:10 – 28:20] Develop Thought Leadership as a Physician Technologies made it a lot easier nowadays Patients are more in tune with their healthcare journey and look for the information  Creating content consistently  Consider what you want out of it Decide what platform and medium suits you What matters with videos Audio and lighting Meet the quantity and quality [28:21 – 30:04] Host Webinars and Facebook Live  Reach your potential patients online Reaching other physicians and specialists Build more credibility in the community  Personal connect professionals   [30:05 – 31:44] Collaborate with Other Professionals  Increase each other’s network  Build a bigger community through connections  Get your name out there to get featured Build referral relationships [31:45 – 34:10] Closing Segment We run through all of the steps  Final words   Tweetable Quotes: “Physician outreach and marketing would allow professionals to build relationships with their local healthcare community and learn a lot more about your community.” – Justin and Kelley Knott “Collaboration with other professionals is important to increase each other’s network.” – Justin and Kelley Knott    Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott

[181] When you think of great leadership, the words that come to mind might be accountability, confidence, passion, empathy, transparency, self-awareness and integrity. Rarely do we think about humility first. Yet, leading with humility can have profound and positive impacts on one's inner circle and peers. Featuring Karan Burke, Director of Ebano Ballinteer, Myskincare.ie, and Co-Founder of The Beauty Managers, this week's episode discusses facing adversity with leadership, drive & a positive outlook, finding stillness through change, building security for yourself & others, and much more. Links: Register for the Data Driven Salon Experience: https://www.datadrivensalon.com/experience Register for the "Back On Track" Live Webinar: https://bit.ly/36Ig2IH Learn more about The Beauty Managers: https://thebeautymanagers.com/ Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1 This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.  Leave a Rating & Review: http://bit.ly/phorestfm  Read the transcript, or click here to learn more about Phorest Salon Software.

Many aspiring traders believe that all it takes to become successful is watching a video, reading a few books, or taking a trading course. The truth is that it takes a massive time investment of not only learning the information but properly putting it into practice as well. Struggling Traders I highly recommend checking out our FREE Ascension Webinar - https://tieronetrading.com/free/ Also, please remember to leave this podcast a Rating/Review as it's the best way you can support what we're doing. Your Trading Coach Akil

Ben Blake is the Sales & Marketing Manager at Systeem Medical Information Systems. They help medical practices find secure, reliable, and scalable Managed IT Services, Helpdesk, and EHR Support. In today’s episode, Ben explains the importance of having an IT provider specializing in medical IT and the role IT solutions play for your marketing and physician referral development. Ben also shares his experiences as a physician liaison and leaves us with actionable advice on how to improve your network and connection with other physician liaisons. [00:01 – 08:39] Opening Segment I introduce the guest, Benjamin Blake Ben gives a bit of background about himself Sales and marketing manager for an IT company for Medical Practices Ben shares his journey into the healthcare industry How he got into healthcare marketing Became a physician liaison Pillars of marketing Online marketing Internal marketing External marketing Referral or shoe leather marketing [08:40 – 20:32] Technology & IT Infrastructures How Ben’s experience as a physician liaison has guided his career in healthcare The technology side in medical practices are often being overlooked Ben talks about the history of Systeem Medical Shortcomings in healthcare’s IT space Systeem Medical’s role in the Healthcare Industry Underutilized parts of the Electronic Medical Records (EMRs) Reporting Patient Portal Telemedicine [20:33 – 27:58] Security Measures Medical Practices should focus on the following: IT Providers – must specialize in medical IT Phishing emails Publishing too much information online HIPAA SRA KnowBe4 [27:59 – 33:41] Improving Patient Experience Healthcare marketing combined with IT solutions Physician referrals [33:42 – 40:51] Closing Segment Ben gives physician liaisons excellent advice on how they can better connect with other liaisons on the field. Don’t be afraid to say hello. Show how you can provide value. Every practice needs a HIPAA SRA done at least annually. Here’s a free offer from Ben for your medical IT assessment! See below on how you can avail.   Tweetable Quotes: “As a physician liaison, the tactics and once you get it can be applied to really any specialty in any medical practice and any location at any size.” – Ben Blake “Making actions based on data is crucial but can really lead to long-term success.” – Ben Blake “With LinkedIn and social media and how easy it is to find people. You need to not be afraid to go out there and reach out to them and say hello and then provide value to them.” – Ben Blake   Resources Mentioned: Top Practices HIPAA SRA KnowBe4   To get the free medical IT assessment offer from Ben and Systeem Medical, visit their website https://systeem-medical.com/ or you can call Ben on his mobile 469 573 4810. Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/186-----Today’s guest, KiriLeigh Jones, isn’t afraid to share her work nor flex her talent on anything that can become a canvas.She’s a creative free spirit who spreads good vibes throughout the world with her vibrant and hella detailed masterpieces.When she’s not making a statement painting insane murals, she’s drawing or painting on shoes, skate decks, human body parts, bikes, or pretty much whatever she can get her hands on.In this episode, Kiri and I go deep on:Saying yes and figuring it out.Turning anything into a canvas to experiment on.The power of sharing your process.Good vibes and authenticity vs. toxic positivity.Mural resources, meditation, and more.If you’re interested in painting murals or just expressing your creativity on a bigger level, then you’re going to dig the energy Kiri brings to this one.RESOURCES & REFERENCESMontana Spray PaintMontana Paint PensBe a Good Person Brand Insight Timer Meditation AppFlow Speed Control Pro Video Editing AppCONNECT WITH IANInstagramWebsiteTwitter-----GET A GLOBAL PODCAST SHOUTOUTBecome a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.FREE TOOLKIT TO SIDE HUSTLE FREEDOM6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.FINANCIALLY SUPPORT THE SHOW ON PATREONWith as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORSJoin a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSEThe proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)RETRO SUPPLY  -  Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.DESIGN CUTS  -  Get your FREE Ever-Expanding design resources bundle pack here.LISTEN ON YOUR FAVORITE PODCASTING APPApple PodcastsSpotifyGoogle Play MusicOvercastYouTubeCONNECT WITH MEInstagramPodcast InstagramTikTokPinterestTwitterCREDITSMusic  -  BlookahPodcast Editor  -  Aine BrennanExecutive Assistant  -  Paige GarlandPhoto & Video Specialist  -  Colton Bachar Social Media Coordinator  -  Hannah SchickAnimation Specialist  -  Greg D'Amico

[180] September: less episodes, lots of planning! We're headed into the last quarter of the year and preparing the 13 remaining episodes to Season 4. This week on the show, we talk about online reputation with Salon Business Advisor Sinéad Norman, discuss our recent episode on community, announce a few upcoming blogs, webinars and everything else in between. Links: [Blog] The Importance Of Reviews & Getting To The Top Of Google With The Phorest Online Reputation Manager: https://bit.ly/3jltypm [Webinar] Lifestyle Recruiting, Building A Salon Team That Helps You Scale: https://bit.ly/3n71Vmb [Online Event] Data Driven Salon Experience Free Registration, from Sept.28 to Oct.30: https://www.datadrivensalon.com/experience Click here to subscribe to the weekly Phorest FM email newsletter This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.  Leave a Rating & Review: http://bit.ly/phorestfm  Read the transcript, or click here to learn more about Phorest Salon Software.

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/185-----Ian Paget of Logo Geek believes in shooting your shot and dying with no regrets.He pursued his interests, built his brand reputation, and elevated his craft over the years to the point where he’s a household name in the world of logo design.He has a fascinating story of how he grew his side hustle into his full-time dream job of logo design while simultaneously growing a Twitter community of ~100k and a Facebook family of ~10k around it.In this episode, Ian and I go deep on:Leveraging your day job to fuel your dream job.Not having to be perfect to get started.Creating a routine system for yourself.Preparing to make the full-time leap.Not dying with regret, the love for logos, and more.If you’re ready to get started or take the next step in your side hustle pursuits, you’re going to find a lot of gold in this one today.RESOURCES & REFERENCESLogo Designers’ Box Set Creative Bloq Logo Design Love BookJacob Cass of JUST CreativeGary Keller: “The One Thing”CONNECT WITH IANInstagramWebsiteTwitterFacebook Group-----GET A GLOBAL PODCAST SHOUTOUTBecome a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.FREE TOOLKIT TO SIDE HUSTLE FREEDOM6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.FINANCIALLY SUPPORT THE SHOW ON PATREONWith as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORSJoin a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSEThe proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)RETRO SUPPLY  -  Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.DESIGN CUTS  -  Get your FREE Ever-Expanding design resources bundle pack here.LISTEN ON YOUR FAVORITE PODCASTING APPApple PodcastsSpotifyGoogle Play MusicOvercastYouTubeCONNECT WITH MEInstagramPodcast InstagramTikTokPinterestTwitterCREDITSMusic  -  BlookahPodcast Editor  -  Aine BrennanExecutive Assistant  -  Paige GarlandPhoto & Video Specialist  -  Colton Bachar Social Media Coordinator  -  Hannah SchickAnimation Specialist  -  Greg D'Amico

In perhaps the most explicit episode to date, Paul details the night Seth cemented himself as the original creepy uncle to Sarah's shock and delight. Content Warning: far too much sexual fluid. Want More Mythunderstood? Visit our patreon at www.patreon.com/_mythunderstood Support the show by leaving a Rating & Review and be sure to visit www.dragonwagonshop.com for official Mythunderstood shirts and mugs! Mythunderstood is a part of the Dragon Wagon Radio independent podcast network. Learn more at www.dragonwagonradio.com 

Welcome, Maggie Freleng! Maggie has been on my list to interview for a while, and the launch of her new podcast from the Obsessed Network, Unjust & Unsolved, seemed like the perfect time to do so. Maggie lets us in on her reluctant foray into the true crime world, and how her background in journalism prepared her to advocate for stories she felt needed amplifying. Our JUSTICE/INJUSTICE conversation heats up as Maggie shares the incredible stories from those inside who are fighting to overturn their convictions. We discuss actual innocence, our sentencing policies, and how we're holding up during quarantine in New York City! The first two episodes of Unjust & Unsolved are out - subscribe and listen wherever you get your podcasts! RESOURCES! Guest suggestion? Want to say hi? Email me: rebekah@yellowtapetruecrime.com | Sign up for my newsletter: YELLOW MEMO Leave me a message or a tip on my podcast host site, ANCHOR! Don't be a Socio, follow the show on Twitter, Instagram + FB: Tag @diealoguepod Use the hashtags #diealoguepod #killthesmalltalk Looking to support DIE-ALOGUE? Please consider RATING + REVIEW the show! This means so much to me and also helps listeners discover DIE-ALOGUE. DIE-ALOGUE is a Yellow Tape Media Production. Hosted by Rebekah Sebastian. Edited by Jason Usry. Original theme music by Olivia Himes. Learn more: https://www.rebekahsebastian.com/ + KILL THE SMALL TALK. START A DIE-ALOGUE. --- Send in a voice message: https://anchor.fm/diealoguepod/message Support this podcast: https://anchor.fm/diealoguepod/support

[179] Suppose life longevity can be rooted in our level of connection to others. Would it be such a great leap to think that career longevity might have its roots in connection too? What if the story we made ourselves about successful people and success too often failed us; made us doubt our worth, skills, knowledge, experiences? What if support from like-minded people and professionals was at times all we needed to keep going? Featuring Alison Alhamed, Vice President of Social Media & Community at R+Co, this week's episode takes a look into the meaning of "community," and discusses how brand-engineered ones can positively impact businesses, careers and lives altogether. Links: Learn more about R+Co: https://www.randco.com Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1 This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.  Leave a Rating & Review: http://bit.ly/phorestfm  Read the transcript, or click here to learn more about Phorest Salon Software.

Today we had the pleasure of speaking with the Senior Product Manager of Medtronic Spine & Biologics, Kim Rodgers. Kim manages the digital direct to consumer (patient) marketing strategy for the US Marketing team. Strategies involve owned, earned, and paid media sources.  Kim joins us today to discuss how you can improve your Google rankings by employing the tips and strategies she’ll share with us on this episode. [00:01 – 12:20] Opening Segment Kim Rodgers talks about her role in Medtronic The biggest issues providers are facing when connecting with patients The role that a practitioner’s website plays How to know if your website is effective The value of Google Analytics Geolocation and Important Conversion Metrics  Kim’s recommendations for better Search Engine Optimization Google yourself – do some research Consistency [12:21 – 17:57] Increase Traffic to Your Business Kim talks about Google My Business Your gateway to being found locally through local search The more you can fill-out and complete, the better you’re going to perform [17:58 – 23:38] Reputation is Everything We talk about the importance of REVIEWS to your business Help patients decide if you’re the one they are looking for Good reviews increase patient confidence and attract more consumers Negative reviews help you grow as a business Leverage software and technology [23:39 – 30:25] Let Your Voice Be Heard Kim talks about how providers can effectively get their voice out to the world Social Media presence Create a website that points back to the institution where they practice Make sure that your field of expertise is showcased [30:26 – 38:59] Closing Segment Kim talks about the resources Medtronic provides to answer their clients’ questions and help them navigate the waters of healthcare evolution Focus on how you’re being represented online Create the foundation of your “house.” Kim answers: How are you staying engaged during COVID with your team?   Tweetable Quotes: “Reviews to me are very important because it shows that you’re real. It also is an extension of someone else’s experience and it’s building an advocacy for you.” – Kim Rodgers “The last thing you want is for them to find you and get to your website and not feel confident that they’ve clicked that link and found the right person.” – Kim Rodgers   Resources Mentioned: Google Analytics Google My Business Search Engine Optimization Definition   You can connect with Kim on LinkedIn. Visit their website https://www.medtronic.com/us-en/index.html   Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott

The saga of family drama continues. Paul dives into Seth, Child Horus, and Thoth and entertains Sarah with a tale of seven jaunty scorpions. Want More Mythunderstood? Visit our patreon at www.patreon.com/_mythunderstood Support the show by leaving a Rating & Review and be sure to visit www.dragonwagonshop.com for official Mythunderstood shirts and mugs! Mythunderstood is a part of the Dragon Wagon Radio independent podcast network. Learn more at www.dragonwagonradio.com 

[178] This ‘new normal’ definitely hasn’t come without its challenges, but the good news is Phorest is here to help. Catch up on everything that's happened in August! This week's episode features recent blog and podcast recaps in addition to an interview with Product Manager Aisling Scolard on Phorest Salon Software's new and improved Email Editor. Links: [Blog] Digital Consultation Forms, A Step Closer To Your Safe & Paperless Salon: https://bit.ly/2ED7qYa [Blog] Taking Control Of Your Colour Business With Vish: https://bit.ly/3gF2NtD [Blog] Life Beyond COVID-19, Your Have 3 Types Of Salon Customers: https://bit.ly/34VCOMz Click here to subscribe to the weekly Phorest FM email newsletter This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.  Leave a Rating & Review: http://bit.ly/phorestfm  Read the transcript, or click here to learn more about Phorest Salon Software.

Paul tells Sarah about the king of the gods who would become the King of the underworld. And about Isis who would do anything to bring him back. Want More Mythunderstood? Visit our patreon at www.patreon.com/_mythunderstood Support the show by leaving a Rating & Review and be sure to visit www.dragonwagonshop.com for official Mythunderstood shirts and mugs! Mythunderstood is a part of the Dragon Wagon Radio independent podcast network. Learn more at www.dragonwagonradio.com 

Today we had the pleasure of speaking with the Principal and Managing Director of FEED. The Agency, Matthew Scott. FEED is an award-winning healthcare brand agency engaged by doctors and dentists who want to creatively differentiate themselves in their local marketplace in the mindset of their ideal patients. Let’s dive into Matthew’s story of how physicians can better market themselves and bring in the ideal patients. Things you will learn in this episode: [00:01 – 07:21] The Importance of Healthcare Marketing We introduce our guest, Matthew Scott Matthew gives a little bit of back story about himself Business Agency Owner United States Army Veteran We talk about why we created this podcast Matthew talks about the importance of the healthcare marketing industry Patient-centric approach Difference between patients and consumers “The Money Pit” that doctors have to avoid [07:22 – 17:52] What Makes Healthcare Marketing Different Difference between a healthcare marketing agency and a traditional marketing agency How do you deal with physicians that are nervous and hesitant about working with another agency? “I give them our belief, our methodology.” Build a patient experience around trust Matthew digs deeper into the “onboarding process.” Doctors must understand that patients are focused on perspective, process, and protocol. What does a great patient experience look like, sound like, and feel like? [17:53 – 25:39] Branding vs. Marketing What is the difference between branding and marketing? And why is it important to have the difference communicated to physicians? Matthew gives a comparison of branding and marketing Giving physicians a voice [25:40 – 40:52] Working with FEED Things for physicians to consider when working with Matthew Awareness Focus on the message to be communicated Become the specialist of their specialty Matthew shares a recent trend in healthcare marketing Clarifying the meaning of agency and what we can bring to the table [40:53 – 49:55] Pathfinder Movement Shout out to all the pathfinders in the healthcare marketing field People want to work with you because they find value in you. Matthew reflects on the future opportunities for this industry Matthew’s final thoughts for the listeners Connect with Matthew online. See below for the links   Tweetable Quotes: “Hey doctors, we believe that the key to your patient marketing communications is that it’s built on trust and trust is your real currency, and if you believe that trust is your real currency, then why would you not take marketing and branding and clothe your patient experience around trust. And if you form enough trust and what will happen is, is that your brand will go from awareness to building authentic authority and when you reach authentic authority, i.e., your reputation is something that others are sharing on your behalf. You will not only attract ideal patients, but you will ultimately spend less money in traditional marketing.” – Matthew Scott “What does a great patient experience look like, sound like, and feel like? And if the doctors listening to this just took that into consideration and then wrapped it in a patient onboarding system if you will, they are so much further ahead.” – Matthew Scott “If you can start off with a strategic understanding of how to authentically differentiate yourself in the mindset of patients, you will learn to attract more ideal patients.” – Matthew Scott   Resources Mentioned: FEED. The Agency Physician Liaison University Intrepy   You can connect with Matthew on LinkedIn and Facebook. Visit their website to know more about FEED. The Agency   Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott

[177] This week's conversation is more like a story, a trip down memory lane, as the title suggests. On the show, we welcome Sarah Doyle, owner of Templeogue Beauty Clinic (@templeoguebeauty) in Dublin — one of Phorest Salon Software's first clients, going back 17 years ago. We discuss her journey with Phorest, what it was like back in the days, the features she's adopted over time, and how from listening to clients, she's gained insights into what they look for in a salon; what's important to them.Links:Visit Templeogue Beauty Clinic's website: https://templeoguebeautyclinic.ie/index.htmlClick here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Leave a Rating & Review: http://bit.ly/phorestfm Read the transcript, or click here to learn more about Phorest Salon Software.

[176] Reaching the $1+ million in revenue mark in business doesn't mean everything is smooth sailing or running at its peak performance; growing pains are still very much part of the process. And while they can be challenging in the moment, overcoming them can create competitive advantage opportunities. A little over a year ago, NYC-based salon D Anthony (@d_anthonyhair) underwent a culture reset led by entrepreneur, salon owner and master stylist Derek Anthony (@derek__anthony_), for which the central theme was modernization. Featuring the man himself, this week's episode discusses what rethinking the D Anthony brand and its operations both required, as well as how communication and mobile technology usage — among other things — were vital pieces to the salon's next stage of business growth. Links: Visit the DAnthony salon website: http://danthony.com/ Schedule a complimentary call on Culture Curators: https://www.myculturecurators.com/bookings/ Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1 This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.  Leave a Rating & Review: http://bit.ly/phorestfm  Read the transcript, or click here to learn more about Phorest Salon Software.

Several kingdoms had conflicting and overlapping origin myths. Paul regales Sarah with three tales featuring Amun-Ra, Ptah, and the Eight gods who humped a water sphere. Want More Mythunderstood? Visit our patreon at www.patreon.com/_mythunderstood Support the show by leaving a Rating & Review and be sure to visit www.dragonwagonshop.com for official Mythunderstood shirts and mugs! Mythunderstood is a part of the Dragon Wagon Radio independent podcast network. Learn more at www.dragonwagonradio.com 

Today we had the pleasure of speaking with the chief marketing officer of Cancer Treatment Centers of America, Ken Chaplin. After building up his experience with different markets, different forms of marketing, and working for various companies, Ken moved to the healthcare industry marketing scene. Ken focuses on a marketing strategy centered around the consumers. Let’s dive into Ken’s story of how CTCA leads the industry in patient-centric marketing.   Things you will learn in this episode: [00:01 – 02:18] Opening Segment We introduce our guest, Ken Chaplin Ken talks about his journey and what led him to Cancer Treatment Center America Over 25 years in marketing-related capacities Worked at The Walt Disney Company for 11 years Started at Burbank and was able to take on a few overseas assignments [02:19 – 14:48] Transition to a Different Side of the Marketing World What makes healthcare marketing different from other industries? Ken talks about how their team works their way through the various departments in their organization while staying engaged with consumers and providers Ken tells us about how they tailor their marketing strategies based on their consumers Shares the core foundation of what CTCA was built on The Mother Standard: Giving the care that you deserve Getting patients involved Ken shares how they at CTCA help patients understand the risks and how they’re keeping them safe amidst this COVID-19 pandemic Partnering with the medical community Online digital resources Communication [14:49 – 21:18] Switching Gears in CTCA’s Marketing Ken talks about the measures they are taking to make their services easier to find and readily available online. Focusing on the “paid search world.” Video marketing Direct communication with consumers Building a data structure Leveraging landing pages Building a trust relationship [21:19 – 29:54] Physician Relations How CTCA is building their physician referral relationships in this COVID-19 situation Working with the local community In a network with the insurance providers Continued communication with patients and physicians How CTCA can be an outlet for communities that need help Patient empowerment Use of the Zoom App and other platforms to stay connected, spread information, and for constant communication Featuring physicians Providing education, resources, etc. [29:55 – 40:31] Telehealth Ken talks about his forecasts on the biggest changes the healthcare industry will face in the upcoming months Adaptation of Telehealth What do you want your legacy to be? For the industry: continuing to reinvent myself and stay an innovative leading influencer in the market To my team: be someone that can help develop my team To the consumers: continue to provide information to reach consumers so that we can help them Connect with Ken and Cancer Treatment Centers of American online! See below for social links.   Tweetable Quotes:  “What we are just trying to say is, ‘Hey, there are options, and you can, to your point, take your treatment, take your journey, and control it yourself.’ Be empowered to make those decisions. You have a partner, and you have a partner who’s going to deliver you with a power of a plan to get you the treatment you need certainly.” – Ken Chaplin   Resources Mentioned Cancer Treatment Centers of America Zoom App LinkedIn Biweekly Webcasts via Facebook Live with Dr. Pat Basu Telehealth   You can connect with Ken on LinkedIn or Twitter. Click here to visit Cancer Treatment Centers of America’s website to learn more about cancer treatments, research, and resources. Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcast, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/.   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott

[175] When the coronavirus pandemic hit earlier this year, James Davis went back to digging deep, working 16-hour days, and thinking outside the box to figure out what he could do to keep his various business operations alive and lead positively through change and uncertainty. Enabling his salon, Clay, to financially evolve while supporting the team with a new work platform as they returned, his 'thinking outside the box' mindset also led to a village togetherness featured in national newspapers and magazines. Inspired by the "Pay It Forward" mentality and determined to give back to the very people who had contributed to his entrepreneurial success over the years, James Davis pulled together volunteers from all fields and launched Oxshott Delivery.  In this episode, hear Phorest's CEO Ronan Perceval and entrepreneur James Davis discuss recent projects, what changes both lockdown and reopening have brought to his salon, and how leading positively through change positioned him and his local businesses as community linchpins. Links: Visit Clay Salon's website: https://clayhairsalon.com Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1 This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.  Leave a Rating & Review: http://bit.ly/phorestfm  Read the transcript, or click here to learn more about Phorest Salon Software.

[174] Life beyond COVID-19 is having salon owners around the world think differently about their business. From cleanliness procedures to staff rosters, booking appointments and selling retail, various processes are undergoing considerable changes. Featuring salon owner Greg Clarke (Collage Hair Group, Hairbrush.ie) and Operations Director John Hickey (The Green Room), this week's episode takes a look at what reopening has been like for Irish salons after weeks of lockdown. Links: Click here to subscribe to the weekly Phorest FM email newsletter This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.  Leave a Rating & Review: http://bit.ly/phorestfm  Read the transcript, or click here to learn more about Phorest Salon Software.

Paul introduces Sarah to the Old, Middle, and New Kingdoms of Egypt - Thousands of Years where Egypt's polytheism reigned supreme. Want More Mythunderstood? Visit our patreon at www.patreon.com/_mythunderstood Support the show by leaving a Rating & Review and be sure to visit www.dragonwagonshop.com for official Mythunderstood shirts and mugs! Mythunderstood is a part of the Dragon Wagon Radio independent podcast network. Learn more at www.dragonwagonradio.com 

[173] Catch up on everything that's happened in July! This week's episode features recent blog and podcast recaps in addition to an interview with Product Designer Mikey Cannon on one of Phorest Salon Software's many features keeping your salon staff and clients safe: pre-send consultation forms. Links: [Blog] How To Maintain A Post-Lockdown, Top-Quality Salon Experience: https://bit.ly/304c0GU [Blog] US Beauty Booking Habits Post-Lockdown: https://bit.ly/2CMO42h Click here to subscribe to the weekly Phorest FM email newsletter This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.  Leave a Rating & Review: http://bit.ly/phorestfm  Read the transcript, or click here to learn more about Phorest Salon Software.

Do the Work & Suck Butt Now to Grow—There Are No Cheat Codes!Sadly, breakthroughs don't magically manifest in 2 minutes like those 10 for $10 Frozen Banquet TV Dinners (those are gross BTW).⁣⁣⁣⁣Yet, so many creatives want immediate results when they haven't paid their dues.⁣⁣And that’s what today’s episode is all about:Accepting that there are no cheat codes to unlock your creative breakthrough.You gotta invest the time and energy to get the results you want.True growth and success come from putting in the work.We’re driving home the importance of persistence and patience with this one.Free Toolkit to Side Hustle Freedom6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.Purchase The Side Hustler's Handbook PDF CourseThe proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.Get a Permanent Podcast ShoutoutBecome a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.Best Deals on the Best Design ResourcesRetro Supply (affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.*Design Cuts *(affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.Join the Private Facebook Community for CreatorsJoin a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.Connect With MeInstagramPodcast InstagramTikTokPinterestTwitterCreditsMusic  -  BlookahExecutive Assistant  -  Paige GarlandPhoto & Video Specialist  -  Colton BacharSocial Media Coordinator  -  Hannah SchickAnimation Specialist  -  Greg D'AmicoListen on Your Favorite Podcast PlayerApple PodcastsSpotifyGoogle PodcastsOvercast

[172] How many business owners do you know today that can proudly say their employees spend, on average, ten years within the organisation? Probably not many. Welcome to House of Colour (@houseofcolour): the biggest award-winning salon group in Ireland, with six salons, one academy, and impressive staff retention statistics. Featuring David Campbell, owner of House of Colour group and current President of the Irish Hairdressers Federation, this week's episode discusses apprenticeships' value. David is also an international educator, platform artist, business advisor, stage presenter, a two-time IHF Icon award winner, and an IHF Lifetime achievement award recipient. Links: Visit House of Colour's website: https://www.houseofcolour.ie/ Access the Back In Business, With Phorest information page at www.phorest.com/c19 Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1 This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.  Leave a Rating & Review: http://bit.ly/phorestfm  Read the transcript, or click here to learn more about Phorest Salon Software.

[171] The industry is likely never to go back to the way it operated before COVID-19. As salons and spas progressively reopen, they are also shaping a new normal. Before the pandemic, people conceived of beauty experiences in four main ways: convenience, skills, pampering and an indulgent experience, and finally, a sense of connection and community, visiting the same beautician every single time and being able to talk about personal and beauty-related issues. Will that remain true for years to come? That's what companies like Foresight Factory are in the business of predicting. Featuring CEO and co-owner of Foresight Factory, Meabh Quoirin, this week's episode discusses consumer trends and insights that are changing the hair & beauty industry's foreseeable future. Links: Visit Foresight Factory's website: https://www.foresightfactory.co Access the Back In Business, With Phorest information page at www.phorest.com/c19 Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1 This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.  Leave a Rating & Review: http://bit.ly/phorestfm  Read the transcript, or click here to learn more about Phorest Salon Software.

Today we had the pleasure of speaking with public speaker and founder of Nick LaIuppa Marketing, Nick LaIuppa. After spending thousands of ad dollars and exploring various strategies, Nick focuses on serving small-medium sized businesses by building digital marketing and advertising campaigns across multiple platforms. His purpose is to help people like you drive the sales you need to turn a profit.  Let’s dive into Nick’s story of how to avoid common digital advertising mistakes to get the results you are looking for.   Things you will learn in this episode: [00:01 - 14:15] Advertising Too Soon  We introduce our guest, Nick LaIuppa. Nick talks about common digital advertising mistakes.  Nick talks about the fear of advertising too soon and how to avoid it.  Create patient personas Not properly visualizing and laying out your funnel Not training staff on process No specificity - trying a shotgun blast approach Not building out specific landing pages for each type of ad  [14:16 - 19:47] The Lack of Transparency  Nick talks about the importance of transparency when it comes to understanding your AdWords marketing.  Most marketing agencies lack transparency and refuse to grant their clients access to their own assets and data  [19:46 - 27:23] Not Properly Tracking Your Program and Reporting  What metrics do you need to focus on? We talk about another common mistake; not properly tracking your program and reporting  Nick mentions his top 4 metrics to keep track of: conversions conversion rate click-through rate cost How often should you look at them? What do you use to track? [27:24 - 37:26] Leads Dying ON the Vine Nick talks about what it means to let “leads die on the vine.”   Not putting them in a nurture sequence   The most expensive and cheap advertising  Email nurture sequencing.  What retargeting means  [37:27 - 47:24] Picking the Wrong Platform and Bailing Too Soon Nick gives us the key points in choosing the right platform to advertise on.  Understanding who your customer is  Nick sheds some light on bailing too soon when you’re investing in ads.  How much time does it actually take to get results?   Tweetable Quotes:  “The way that I always go about recommending the ad platform is first understanding who their customer is.” - Nick LaIuppa  “If you ever get in touch with a marketing person or an agency that is telling you they can guarantee your results, that's a red flag.” - Nick LaIuppa   Resources mentioned in the episode: Conversion Rate Definition  Retargeting Definition Menopause Definition Intrepy Healthcare Marketing Physician Liaison University   You can connect with Nick on Linkedin, Instagram, Facebook, Twitter, and Youtube or visit his website https://nicklaiuppa.com/ Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott

BizBuds Tom Ross & Mike Janda on Creating a Great Personal BrandToday, we’re joined by two marketing wizards who thrive on helping creatives like you and me get strategic about what we’re passionate about.I’m talking about Tom Ross and Mike Janda of the Biz Buds Podcast. On their podcast, they share their journeys from struggling to freelance to running multi 7-figure businesses, and the lessons picked up along the way.Get ready to take some notes as today, we chat about:How to build a great personal brand.Finding better clients and making more moneyFiguring out what lights you up.The power of sharing the real you.Niching down, creative entrepreneurship, and more.If you’re ready to put in the work to create an impactful, sustainable, and successful creative career, then this episode is for you.Connect with Tom & MikeBizBudsPodcastTom’s InstagramTom's FREE Resource: The Ultimate Guide to NichingMike’s InstagramFreelance with Janda CourseFree Toolkit to Side Hustle Freedom6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.Purchase The Side Hustler's Handbook PDF CourseThe proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.Get a Permanent Podcast ShoutoutBecome a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.Best Deals on the Best Design ResourcesRetro Supply (affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.Join the Private Facebook Community for CreatorsJoin a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.Connect With MeInstagramPodcast InstagramTikTokPinterestTwitterCreditsMusic  -  BlookahExecutive Assistant  -  Paige GarlandPhoto & Video Specialist  -  Colton BacharSocial Media Coordinator  -  Hannah SchickAnimation Specialist  -  Greg D'AmicoListen on Your Favorite Podcast PlayerApple PodcastsSpotifyGoogle PodcastsOvercast

2 Ways to Get Creatively Unstuck & Unlock Your Next Big BreakthroughYou Don’t Need Permission to Make Your Dream HappenAre you fed up with being creatively stuck?Are you ready to stop consuming and take massive action?If so, today’s episode is all about staying active and open on your creative grind, so you can get that breakthrough you’ve been wanting for a hot minute now.They’re the two catalysts for the type of success you deeply desire, and both have been pivotal for any type of creative biz breakthroughs I’ve had.My goal today is to get you creatively unstuck by getting you to:Stop seeking permission to make shit happen for yourself.Stay open to embrace uncomfortable change.Be prepared and ready for new opportunities to come your way.Pacing YourselfBefore we dive deep, I want to preface this upfront:Taking breaks along the way is hella important to avoiding burnout, staying out of creative funks, and throwing in the towel on your pursuits.Staying active is important, but so is pacing yourself—it’s a slow and steady grind when you’re working on your dream.Staying Active (and Patient)With that being said, staying active means consistency and taking initiative in my world.ConsistencyTo me, being consistent versus going hard AF in short bursts of intensity is far more beneficial.The latter leads to burnout and long gaps of inactivity (inactivity is horrible for building a name for yourself).Consistently showing up (even if it’s just 15 minutes to an hour a day) generates small wins and mini-milestones.When you string these W’s together, you generate momentum.Momentum over the years is what leads to those huge career-shifting breakthroughs.Taking InitiativeAn important reminder you may need to hear today is: You don’t need anyone else’s permission to chase what you want.If I had waited for permission to share my work, blog, speak, teach, podcast, or coach, I’d still be at a day job complaining about how unfulfilled and how broke I was.My biggest regret is not taking massive action sooner.If you’re creatively stuck right now, I encourage you to:Stop waiting for permission to make shit happen for yourself.Take the initiative to manifest your own opportunities.Create the work you want to see in the world.Hire yourself for the type of work you want to get hired to do.Share the message you’ve been too scared to share.No one is going to hand your dream to you, so it’s on you to make it happen.If you’re struggling to take the first step, try this effective, yet morbid exercise:Simply imagine yourself on your deathbed...yup.While you’re lying there, look back on this very moment of uncertainty.Is this going to be something you regretted never pursuing?That usually can help reframe the petty reasons holding you back from taking your shot.Staying OpenMaybe you’re in the position where you’ve been active, yet you’re seeing little-to-no traction over time?Or maybe you’re the type of person who is so dead set on one path that you’re missing the signs that you’re meant to do something else?Staying active is hella important, but staying open for unexpected opportunities, new relationships, and uncomfortable risks are the catalyst for shit to really pop off.It’s easy to get shiny object syndrome. You bounce around from one thing to the next without fully committing and giving the one thing that had promise time to grow during a season (aka niching down).It’s also easy to get so far pigeon-holed and too comfortable in what you’re doing that you’re blinded to the big opportunity in front of you.I’ve been on both sides of the fence over the years, but learning to actively embrace and welcome the unexpected is what surged my creative career forward—especially 2019 through 2020.Reminding People You ExistAfter an injury robbed me of my football career in college, I’ve been tirelessly searching for my identity as a creative.I pretty much have tried everything: drawing tattoos, starting a clothing brand, designing logos/branding, website design, calligraphy/wedding chalkboards, selling my own products/merch, creating digital goods, blogging, teaching, speaking, podcasting, affiliate marketing, and now coaching.Even when quitting seemed like the best option, I constantly stayed active and open to testing and experimenting with new creative paths until something stuck.When shit wasn’t popping off, I continued to share my work and push forward even if I didn’t have my style, voice, and groove mastered (which I still don’t today).Staying open and actively pursuing new opportunities to quickly fail, grow, and learn helped me:Remind people I existed because I consistently was sharing something creative.Build a name for myself and gain some clout as an artist/designer.Grow my side hustle to a full-time grind and build incredible relationships along the way.The Answers Are in Front of YouThe biggest thing I’ve learned over my 10 years of finding my groove after college and 6 years of doing Perspective-Collective is this:The more you consistently show up, take initiative, and stay open to the unexpected, the answers will reveal themselves over time.The answers will come in the form of opportunities, risks, and relationships that unlock the next level for you to conquer.It’s on you to show up when it’s not convenient, be aware of the signs/omens, and have the heart and guts to act in the direction your intuition is guiding you.Chase it On Your Own TermsYou don’t need someone’s permission to make shit happen in your life.Stay open to:Understanding when something isn’t working.Trying new avenues that make you uncomfortable.Finding new resources to learn and grow.Being challenged on the lens in which you view the world or a specific subject.Admitting that you’re not investing the effort to make your dream happen.Once you find the next path, take massive action with no regrets.Get that breakthrough you’ve been wanting but never gave yourself the chance to chase it.Free Toolkit to Side Hustle Freedom6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.Purchase The Side Hustler's Handbook PDF CourseThe proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.Get a Permanent Podcast ShoutoutBecome a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.Best Deals on the Best Design ResourcesRetro Supply (affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.Join the Private Facebook Community for CreatorsJoin a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.Connect With MeInstagramPodcast InstagramTikTokPinterestTwitterCreditsMusic  -  BlookahExecutive Assistant  -  Paige GarlandPhoto & Video Specialist  -  Colton BacharSocial Media Coordinator  -  Hannah SchickAnimation Specialist  -  Greg D'AmicoListen on Your Favorite Podcast PlayerApple PodcastsSpotifyGoogle PodcastsOvercast

Andrea is a psychic cheerleader. Her goal is to empower you to feel incredible and live a life you love. She will meet you where you are on your path and help guide you toward authenticity, freedom, and joy. Together, you'll will gain breakthroughs and clarity in your relationships, career, and health that you can carry with you each day of your life. Through a combination of psychology, plant medicine, Reiki, shamanism, and clairvoyant training, Andrea can help you identify the underlying source of patterns that undermine your sense of value and self-worth and give you tools to move through them. She'll teach you how how to transform your physical, emotional, and spiritual pain by helping you build awareness in your body and mind around the deep conditioning of your emotional trauma. You will understand and connect with yourself on a deeper level, expanding out of your comfort zone toward new horizons you never thought possible. You will leave feeling supported, calm, at ease, and in control, able to incorporate everything you’ve experienced into everything you do. Website: www.psychiccheerleader.com Social media links: IG: https://www.instagram.com/psychiccheerleader/ FB: https://www.facebook.com/psychiccheerleader/ Twitter: https://twitter.com/psychiccheer Pinterest: https://www.pinterest.com/psychiccheerleader/ YouTube: https://www.youtube.com/channel/UCIJCtjmAGHOcYFK0dUK0bEw/videos?view_as=public LinkedIn: https://www.linkedin.com/in/anfirpo/ Visit us on our website today! https://www.hwhpodcast.com Listen Here on your Podcast App! - https://link.chtbl.com/Listen (If you feel inclined, please leave us a Rating/Review)

Zulfa of The Cosmic Feminist on Creating Connection With Your BrandIt’s extremely hard to gain traction in your creative pursuits if you don’t connect with what you create.How can you attract your ideal client or connect with your true tribe if you don’t show up as yourself both in-person AND online?Today, I’m stoked to share the story of my friend Zulfa. You may know her as The Cosmic Feminist.She’s a badass illustrator based in Washington D.C.​Her coined term Cosmic Feminism refers to her fascination with the Universe & her support for women’s rights and empowerment on a cosmic proportion.I’ve watched her Instagram blow up over the past year because she’s tapped into her voice and artistic style.She’s now crushing it in the merch game through her cosmic shop and working with socially conscious organizations that align with her values and beliefs.On today’s episode, we chat about:The power of niching down.Building your buckets of interest.Trusting your instinct.Creating connection by being you.Selling products, sushi, and more! If you’re tired of playing it safe and ready to connect with your true self so you can connect with others, then this episode was made for you.Connect with ZulfaInstagramWebsiteCosmic ShopFree Toolkit to Side Hustle Freedom6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.Purchase The Side Hustler's Handbook PDF CourseThe proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.Get a Permanent Podcast ShoutoutBecome a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.Best Deals on the Best Design ResourcesRetro Supply (affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.Join the Private Facebook Community for CreatorsJoin a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.Connect With MeInstagramPodcast InstagramTikTokPinterestTwitterCreditsMusic  -  BlookahExecutive Assistant  -  Paige GarlandPhoto & Video Specialist  -  Colton BacharSocial Media Coordinator  -  Hannah SchickAnimation Specialist  -  Greg D'AmicoListen on Your Favorite Podcast PlayerApple PodcastsSpotifyGoogle PodcastsOvercast