Podcasts about Marketing

Giuseppe Castellano talks to literary agent and founder of Heirloom Literary and Media, Elena Giovinazzo, about publishing's waiting game; why it's normal for us to feel “self-I don't know”; how illustrators can avoid getting buried in the querying trenches; and more.To learn more about Elena and Heirloom, visit heirloomliterary.com.Photograph © Joanna Maguire If you find value in this podcast, consider becoming a paid subscriber on Substack, or a supporter on Patreon. On either platform, you will gain access to bonus episodes we call “Extra Credit”—among other perks and benefits. | Visit illustrationdept.com for offerings like mentorships and portfolio reviews, testimonials, our alumni showcase, and more. | Music for the podcast was created by Oatmello. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Canyon Coffee grew into a seven-figure brand by selling outside traditional coffee channels. This is how a design-first retail strategy shaped a more sustainable business. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

When Dan Henry was building his online business, he struggled with inconsistent sales and needed to quickly figure out how to turn prospects into paying clients. That challenge pushed him to study the psychology behind why people buy and develop sales frameworks that now generate millions in revenue and enable him to close $25K to $50K deals over text alone. In this episode, Dan breaks down his proven sales scripts, objection-handling techniques, and persuasion strategies for closing high-ticket deals and converting cold prospects into loyal buyers. In this episode, Hala and Dan will discuss: (00:00) Introduction (02:13) Building Rapport on Cold Sales Calls (07:41) Storytelling Frameworks That Boost Sales (12:15) Strategic Questioning to Uncover Buyer Intent (18:56) Objection Handling Strategies for Conversion (28:35) Identifying Buyer Motives on Sales Calls (33:29) Connecting With Audiences at Scale (37:54) Finding Fulfillment Beyond Business Success Dan Henry is an entrepreneur, bestselling author, and founder of GetClients.com. He has built multiple high-revenue online businesses by helping entrepreneurs craft compelling personal brands, structure high-converting presentations, and scale through proven sales strategies. As a business coach, Dan's frameworks have helped thousands of business owners generate millions. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host  Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/design and use code PROFITING Intuit QuickBooks - Bring your money and your books together in one platform at QuickBooks.com/money  Resources Mentioned: Dan's Website: getclients.com Dan's YouTube: youtube.com/danhenry  Dan's Instagram: instagram.com/danhenry Dan's Bali Personal Branding Talk: getclients.com/yap  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Online Selling, Economics, E-commerce, Ecommerce, Prospecting, Inbound, Value Selling, Account Management, Scaling, Sales Podcast

In this episode, Gino Barbaro sits down with Aaron Fraser, founder of the Action Sports Club and bestselling author. Aaron shares his powerful transition from a professional snowmobile racer facing a career-ending injury to becoming a leading expert in helping athletes build personal brands.They dive deep into why building a brand around yourself—your face, your name, and your values—is far more effective and transferable than trying to build an "external" company brand first. Learn how authentic storytelling can attract major opportunities without the need for a hard sell, and discover the crucial difference between branding, marketing, and advertising.If you are an entrepreneur, real estate investor, or athlete looking to monetize your passion and land deals, you need to understand the strategy behind true personal branding.Here are the key takeaways from this episode:✅ Personal vs. External: Why it's crucial to build a brand around your name before launching external products or company names. Personal brands are flexible; external brands get stuck.✅ The Value Proposition: Branding isn't just visual design; it's what people say about you when you aren't in the room. It must align with your core values (like the Shaq example discussed).✅ The Power of Story: How sharing your authentic origin story can attract partners and investors without you ever having to "pitch" them.✅ Defining the Terms: A clear breakdown of the difference between Branding (the identity), Marketing (the overall universe), and Advertising (driving the sale).✅ Sponsorship Strategy: Why having huge "eyeballs" on your content doesn't guarantee sponsorship. It's about the alignment of your audience avatar with the sponsor's product.Question for you: Are you currently focusing more energy on building your personal brand (your name and reputation) or an external company identity? Let us know in the comments below!➡️Check out Incogni: https://incogni.com/jakeandgino ➡️Check out NordProtect: https://nordprotect.com/jakeandgino and use code jakeandgino at checkout. We're here to help create real estate entrepreneurs... About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Parag Amin is the founder and principal attorney of the Law Office of Parag L. Amin, P.C. (LawPLA), a Los Angeles-based boutique litigation firm. With practice areas spanning personal injury, business litigation, and consumer class actions, Parag has built a reputation for selectivity, complex case handling, and high-touch service. A former startup operator with an MBA from USC, he brings business acumen to the courtroom — combining trial skill with a focus on client experience, trust, and top-tier talent. In this episode, Parag reveals how he turned a single client request into nationally recognized PI results, and what most firms overlook when they try to add injury work. From building a personal brand that wins cases before intake to hiring trial lawyers who can actually deliver, this quick start guide shows you what it really takes to succeed in PI. Listen to the full episode with David Craig on Personal Injury Mastermind, powered by Rankings.io below: Spotify Apple Podcasts Watch the Episodes On YouTube Parag Amin: Law Office of Parag L. Amin, P.C If you like what you hear, hit subscribe. We do this every week. Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok

Submit your question and we'll answer it in a future episode!Join our Patreon Community!https://www.patreon.com/badassbreastfeedingpodcastHave you experienced any of these common breastfeeding problems?  If so, what did you do about it?  Today Dianne and Abby are taking some of the most common breastfeeding problems and giving you the answers.  Tune in!If you are a new listener, we would love to hear from you.  Please consider leaving us a review on itunes or sending us an email with your suggestions and comments to badassbreastfeedingpodcast@gmail.com.  You can also add your email to our list and have episodes sent right to your inbox! Things we talked about:Painful Latch [4:12]Sore, damaged nipples [7:04]You shouldn't be suffering [12:50]Milk supply [13:38]Perceived low milk supply [21:52]Cluster feeding [27:12]Plugged milk ducts [31:33]Returning to work [34:36]Poop [37:48] This episode is sponsored by Pumpin' Pal! Pumpin' Pal's angled flange replaces the flange that comes with your pump and is the perfect upgrade for your pumping comfort and posture. Use code BADASS for $4 off at www.pumpinpal.com.Today's episode is brought to you by Cimilre Breast Pumps! Cimilre breast pumps range is size from ultra tiny pumps as small as a sticky note, to fully adjustable pumps with 85 setting combinations. Use code BADASS for 15% off at www.cimilrebreastpumps.com.Links to information we discussed or episodes you should check out!https://badassbreastfeedingpodcast.com/episode/nipple-pain-with-older-babies-and-toddlers/https://badassbreastfeedingpodcast.com/episode/cluster-feeding/https://badassbreastfeedingpodcast.com/episode/when-your-milk-supply-is-fine/  Set up your consultation with Diannehttps://badassbreastfeedingpodcast.com/consultations/     Check out Dianne's blog here~https://diannecassidyconsulting.com/milklytheblog/Follow our Podcast~https://badassbreastfeedingpodcast.comHere is how you can connect with Dianne and Abby~Abby Theuring  https://www.thebadassbreastfeeder.comDianne Cassidy http://www.diannecassidyconsulting.com Music we use~Music: "Levels of Greatness" from "We Used to Paint Stars in the Sky (2012)" courtesy of Scott Holmes at freemusicarchive.org/music/Scott Holmes

In this recap episode, we highlight the best moments from our 2025 interviews and reflect on the ideas that defined the year.Featuring:David Rubenstein (co-founder of Carlyle) - From White House to Wall Street: David RubensteinYamini Rangan (CEO of HubSpot) - HubSpot CEO on the Future of SaaS, AI, & Leading Through ChangeBen Chestnut (co-founder of Mailchimp) - Bootstrapped to 12B: Mailchimp's Ben Chestnut on Life After the ExitWinston Weinberg (co-founder and CEO of Harvey) - I Raised $300M To Bring AI To Laywers | Winston Weinberg & HarveyGarrett Lord (co-founder of Handshake) - The Expert Network Behind Handshake AI's Model Training w/ Garrett Lord & Mamoon HamidAidan Gomez (co-founder and CEO of Cohere) - Synthetic Data and the Future of AI | Cohere CEO Aidan GomezMichelle Zatlyn (co-founder of Cloudflare) - Building Cloudflare for the Next 50 Years | Co-founder Cloudflare Michelle ZatlynEvan Spiegel (co-founder and CEO of Snap) - How Snap Plans to Win the AR Race | Evan Spiegel on SpectaclesConnect with JoubinX: https://x.com/JoubinmirLinkedIn: https://www.linkedin.com/in/joubin-mirzadegan-66186854/Email: grit@kleinerperkins.comFollow on LinkedIn:https://www.linkedin.com/company/kpgritFollow on X:https://x.com/KPGrit​Learn more about Kleiner Perkins: https://www.kleinerperkins.com/

We unpack how AI reshapes performance marketing and why strategy, clean data, and human oversight matter more than ever. We share a full-funnel, dayparted approach for B2B, show what creative works now, and outline fixes that quickly lift ROAS.• AI tools accelerating media operations while requiring human strategy• Risks of automation with bad data and weak tracking• Buyer shifts beyond Google and the rise of YouTube, TikTok, CTV and podcasts• Dayparted omnichannel plan from commute to desktop to couch• Short-form video and UGC outperforming static creative• Full-funnel investment timelines and influenced revenue measurement• Cleaning fragmented data and feeding CRM segments back into media• Common account fixes including target CPA, remarketing and limiting AI expansion• How to audit paid media and set realistic expectationsGuest Contact Information: LinkedIn: linkedin.com/in/anthonychiaravalloWebsite: anthonychiaravallo.comMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

So a lot of people are building their brand by pouring tons of money into traffic… A/B testing… tracking every click… but deep down, you feel that something's not landing. It's almost like you wonder if you're coming across as desperate, rather than confident. Maybe it's time to take a look at a cherished assumption in online marketing: Namely, that more information and more volume equals more authority. Not really, says our own Nathan Fraser. He's given me an advance peek at his new book, The Signal. I was so excited by the refreshing ideas he has in there that I wanted him to talk about it on today's show… and he agreed. Look. Nathan says you should stop begging the algorithm and start commanding attention. And he has some proven ideas on how to do that. Which he'll share with us today. Here are the questions I asked him: 1. In your book, you say, “Marketing that begs for attention becomes noise. Marketing grounded in conviction becomes signal.” What do you mean by this, and how can someone make sure their marketing has minimum noise and maximum signal? 2. You talk about the Pratfall Effect and how not coming across as “perfect,” or trying to, actually bonds a business with its customers better than trying to appear cool and flawless. How does this work? 3. I love what you say about overexplaining–that it indicates insecurity and this repels rather than attracts the right people. Could you talk about that? 4. So there are two philosophies I've seen these days: Omnipresence, where you show up everywhere all the time, and being very selective and making it difficult to get access to you. You're in favor of the second approach. Why do you feel that way? 5. Your advice for building an attractive signal that draws the right customers to you is to “select, not sell.” What does this look like? 6. You identify five buyer beliefs in a very interesting chapter called “Belief is the Real Funnel.” This is so different from what anyone else I have heard says. I notice that in the five-step funnel you outline, Apple somehow got the first belief to become part of the popular culture. Could you go through these beliefs and make some suggestions about how to create them in an actual funnel? 7. You write "Identity closes deals long before logic ever enters the room." How do you determine how your product changes your prospect's sense of identity? Get your copy of The Signal at https://www.amazon.com/dp/B0G5FGMH21 Visit Nathan's site at CultishContent.comDownload.

After being laid off in 2014, Toyiah Marquis turned her passion for patches into a thriving business built on cultural representation and authentic connection. Patch Party Club started as an in-store experience and single-product experiment on Temu. But it quickly evolved into a scalable business model that now reaches audiences Toyiah never expected to serve.How do you transform personal passion into global reach? And what happens when a marketplace's algorithm becomes your best marketing tool?We sit down with Toyiah to explore how she leveraged Temu's platform to test, learn, and scale strategically, while sticking with her mission and vision as a founder. From creating a special patch for customers battling cancer to discovering unexpected demographic opportunities, Toyiah's journey shows how marketplace success comes from staying true to your brand ethos while remaining flexible enough to evolve.Connection Wins Every TimeKey takeaways:Starting small works: Toyiah launched with one product on Temu, using marketplace dynamics to test viability before scaling strategically.Temu's marketplace exposure brought her patches to a diverse audience beyond her traditional target market, revealing unexpected growth opportunities.Emotional connection drives commerce: Products created with genuine care and cultural representation resonated deeply, building loyal customer relationships at scale.Marketplace testing provides real-time validation: Marketplaces like Temu can serve as laboratories to gather data insights before committing to broader expansion.In-Show Mentions:Learn more about Patch Party Club Explore Temu's seller services and marketplace solutionsAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce Plus for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Toby Mathis, Esq., of Anderson Business Advisors, interviews Ryan and Tait, hosts of the Passive Income Pilots Podcast and seasoned real estate investors. Ryan has built a $750 million self-storage portfolio while Tait continues flying for a major commercial airline. They share how pilots can build tax-free income while traveling the world through strategic real estate investing, syndications, and debt funds. The conversation covers the biggest mistakes new pilots make with retirement accounts, powerful Roth conversion strategies during probationary years, and how to leverage real estate professional status to offset W-2 income. Tyler and Tait explain how they legally pay almost no federal income tax on nearly $1 million in combined annual income using accelerated depreciation, cost segregation, and oil and gas investments. You'll also hear about whole life insurance strategies, airplane leasebacks for depreciation benefits, and why pilots' largest expense is actually taxes—not housing. Tune in for expert insights on building multiple income streams and achieving financial freedom! Ryan Gibson is the President, Chief Investment Officer, and Co-Founder of SIG. He has organized over $450M of private equity for Spartan's projects. Ryan has experience managing the development of SIGs projects in challenging markets. For SIG, Ryan is responsible for investor relations and capital raises for projects. Ryan is also a highly experienced commercial airline pilot. Ryan graduated from Mercyhurst University with a bachelor's degree in Business, with concentrations in Marketing, Management, and Advertising. Tait Duryea is the Founder and Chief Executive Officer of Turbine Capital. As an experienced airline captain and third-generation aviator, Tait combines deep industry knowledge with more than a decade of real estate investing experience across single-family, multifamily, self-storage, industrial, mobile home parks, and short-term rentals. Highlights/Topics: Best pilot-friendly passive income models: syndications, debt funds, and strategic real estate investing Biggest mistakes new pilots make: rolling old 401(k)s too quickly and missing Roth conversion opportunities during probationary year Tax-advantaged real estate: using accelerated depreciation and cost segregation to offset high W-2 income Real estate professional status: How Tait and his wife legally pay almost no federal income tax on nearly $1 million annual income Stacking strategies: combining low-income year Roth conversions with discounted LP valuations for maximum tax savings How one Southwest pilot saved $100,000 in taxes by following podcast education and implementing strategies Lifestyle creep: Converting purchases into time to make smarter financial decisions and avoid overspending What separates financially free pilots from those who aren't: continuous education, networking, and disciplined saving Share this with business owners you know Resources: Listen To The Passive Income Pilots Podcast https://passiveincomepilots.com/ Learn more about Ryan Gibson and Spartan-Investors https://spartan-investors.com/ Learn more about Tait Duryea and Turbine Capital https://www.turbinecap.com/ Schedule Your FREE Consultation https://andersonadvisors.com/strategy-session Tax and Asset Protection Events https://andersonadvisors.com/real-estate-asset-protection-workshop-training/?utm_source=how-pilots-build-tax-free-income-while-traveling-the-world&utm_medium=podcast Anderson Advisors https://andersonadvisors.com/ Toby Mathis YouTube https://www.youtube.com/@TobyMathis Toby Mathis TikTok https://www.tiktok.com/@tobymathisesq Clint Coons YouTube https://www.youtube.com/@ClintCoons  

Ian Jones (@iansjones) is a Pittsburgh-based commercial photographer and creative strategist known for crafting bold, story-driven visuals for brands and businesses, with a focus on content that connects, performs, and stands out.Expect to Learn: How to tactfully ask potential clients about their current marketing effortsThe importance of educating clients about what they're missing from or overpaying to social/marketing agenciesHow to create mock-up ads or showcase relevant portfolio work that demonstrates your capabilitiesHow being a local creator can give you an edge over large marketing agenciesHow explaining your process can help win over clients who may feel jaded by previous experiences.Ian's Website: https://www.isjdesigns.com/Sponsors:Thanks to WhiteWall for being our lead sponsor this episode! They're the top choice for photographers who want the highest-quality prints! Use the code TPM2025 at checkout for 15% off: https://www.whitewall.com/Our Links:Join our subreddit where you can share stories and ask questions:https://www.reddit.com/r/photographermindset/Subscribe to TPM's Youtube page and watch full length episodes: https://www.youtube.com/thephotographermindset/Make a donation via PayPal for any amount you feel is equal to the value you receive from our podcast episodes! Donations help with the fees related to hosting the show: https://paypal.me/podcasttpm?country.x=CA&locale.x=en_USThanks for listening!Go get shooting, go get editing, and stay focused.@sethmacey@mantis_photography@thephotographermindsetSupport the show

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- 7 Steps to Becoming a Successful Business Owner In today's episode, we dive into the 'Wealthy Owner Path,' exploring the commonalities among successful business owners. Over the last year, we've seen remarkable achievements from our Boardroom and Project 500 participants. I'll walk you through seven universal steps to help you clarify your service, activate your assets, systemize operations, transition from operator to owner, focus on growth numbers, maintain consistency, and lead effectively. Whether you're a gym owner, sports performance business owner, or any business owner, these principles will guide you toward building a successful and sustainable business. 00:00 Introduction and Overview 00:10 Success Stories and Commonalities 01:32 Seven Steps to Success 01:42 Step 1: Clarity in Business 03:35 Step 2: Activating Existing Assets 05:18 Step 3: Systemizing Operations 07:07 Step 4: Embracing the Owner Role 08:36 Step 5: Focusing on Key Numbers 10:08 Step 6: Consistency in Marketing and Client Experience 11:17 Step 7: Leading the Business 14:01 Conclusion and Final Thoughts

This Clubhouse marketing session explores the multifaceted world of Restaurant SEO and its application to local businesses. Favour details how establishing a strong digital presence through third-party platforms like Uber Eats and DoorDash creates a "franchise SEO" ecosystem that builds brand authority. The discussion emphasizes off-page strategies, such as connecting Google Business profiles and social media links, to drive traffic and foster community trust. Participants also examine the role of multimedia content, suggesting that podcasts and videos can humanize a brand by showcasing chef interviews or cooking processes. Beyond restaurants, the conversation expands to cover niche industries like private investigation, highlighting how AI-driven search and reputation management are reshaping modern visibility. Ultimately, the sources advocate for a strategic blend of long-term organic growth and immediate paid advertising to maintain a competitive edge.Restaurant SEO: Uber Eats, Grubhub and DoorDash Marketing Tactical Strategies with Favour Obasi-ike with Favour Obasi-Ike | Sign up for exclusive SEO insights.-------------------------------------------------------------------------Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? 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Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-------------------------------------------------------------------------Episode Timestamps[00:00:00] Introduction: Defining Restaurant SEOThe discussion begins by establishing that "Restaurant SEO" is not a unique discipline but rather a specialized application of local SEO. This foundational understanding is critical for any business reliant on a physical location for customer visits, from restaurants and local stores to farm markets. At [00:01:15], the host defines Restaurant SEO as local SEO with a "restaurant tag" on it, emphasizing its importance for driving traffic, generating tangible results, and gathering customer feedback—all vital for a local establishment's growth.By [00:03:30], the conversation introduces two key strategies for extending a restaurant's online reach. The first is Franchise SEO, which involves leveraging third-party platforms with active communities, such as DoorDash, GrubHub, OpenTable, and NextDoor. Listing a restaurant on these services creates powerful backlinks to its primary website, enhancing its authority. The second is Off-Page SEO, which refers to activities on other digital platforms, primarily social media sites like Facebook, Instagram, and TikTok. Connecting these profiles back to the main website helps build a robust online presence and authority. These definitions set the stage for the episode's central strategic debate on driving business growth.[00:10:00] The Core Debate: SEO for Trust vs. Ads for ImmediacyThis section frames the episode's central conflict, presenting two competing yet complementary philosophies for driving restaurant growth. The speakers weigh the immediate, traffic-driving power of paid advertising against the long-term, trust-building foundation of a solid SEO strategy.At [00:11:45], John makes a strong case for prioritizing paid advertising, asserting that restaurants "need customers now." He argues that paid strategies, such as a proven Facebook advertising model, are the most effective tools for immediate results and that SEO should be considered a secondary, long-term project. At [00:15:20], another speaker supports John's point on the need for immediacy, using a practical example to illustrate the customer mindset: "if I want chicken wings, I'm not worried about SEO."By [00:18:00], Favour presents the counter-argument, clarifying that SEO's primary role is to build trust and credibility before a sale can occur. He uses the analogy of a "red flag" for anyone promising immediate sales directly from SEO. The group reaches a consensus that a balanced approach is best: ads are essential for short-term traffic, while SEO serves as the indispensable long-term foundation for sustainable growth and brand authority. The conversation then transitions from this high-level strategy debate to a specific, actionable content strategy proposed by the host.[00:25:00] A Creative Content Strategy: The Restaurant PodcastThis segment introduces a novel and powerful idea for restaurants to differentiate themselves and build a deep, trust-based relationship with their community. The speakers frame podcasting as a way for a restaurant to move beyond simple listings and reviews to become a true content creator and community hub.At [00:26:10], the host proposes that a restaurant should start its own podcast, utilizing both audio and video formats to engage potential customers on a deeper level. By [00:27:30], the group brainstorms a range of compelling content ideas, including video recipes, cooking tutorials, and culinary tips; interviews with the restaurant's chefs to discuss their creative process; discussions on the quality and sourcing of ingredients; answering frequently asked questions from customers; exploring the history and cultural significance of the cuisine; collaborating with beverage brands featured on the menu; taste tests and sampling sessions; customer testimonials; and behind-the-scenes looks at special events or cookouts.By [00:30:00], the primary strategic goal of this podcasting strategy is articulated: to build profound trust by allowing customers to discover aspects of the restaurant they would never think to search for, thereby creating a stronger and more resilient brand connection. This discussion on creating unique content naturally leads to the technical necessity of structuring that content correctly on the restaurant's website.[00:33:00] Technical SEO Deep Dive: The Menu is Your WebsiteThis section uncovers a critical and often-overlooked technical SEO mistake that can severely handicap a restaurant's online visibility. The speakers reveal how relying on seemingly convenient third-party systems for menu hosting can prevent a restaurant from capitalizing on valuable search traffic.At [00:34:05], a speaker highlights the significant failure of using platforms like Toast that consolidate an entire menu onto a single landing page. He explains that this approach misses the opportunity to have 25 separate, indexable pages for a 25-item menu. By [00:36:15], the impact of this mistake is clarified: individual menu item pages should be treated like e-commerce products. Each page is capable of generating its own organic traffic and ranking for highly specific searches, such as "best chicken wings in [city]."The solution, discussed at [00:38:40], is to structure the restaurant's website so that each menu item has its own dedicated page. Each page should be optimized with rich descriptions, proper titles, and an easy-to-use ordering system, thereby maximizing the restaurant's "footprints and stamps across the internet." The conversation then shifts from these on-site technical details to the broader, future-facing topic of visibility within emerging AI search engines.[00:42:00] The Future: AI Visibility and Advanced AutomationSetting the stage for a forward-looking discussion, the experts explore how the concept of "being found" is expanding beyond traditional search engines. The focus shifts to include AI-powered Large Language Models (LLMs) and the new opportunities they present for visibility and automation.At [00:43:10], the group discusses the growing importance of "AI Visibility." This involves ensuring a restaurant's information appears when users ask direct questions to AI chatbots like ChatGPT (e.g., "what's the best sushi restaurant near me?"). They also touch on how platforms like Perplexity can be leveraged for rapid ranking within these new search paradigms.By [00:45:00], the concept of using AI agents and automation for SEO tasks is introduced. A speaker provides a powerful example of using a tool like N8N to create an agent that can log into a website daily and automatically optimize product titles. He elevates this concept by explaining the goal is to move beyond simple email reports and "upgrade to the voice agents... and my AI gives me a phone call about the listings that's been optimized," emphasizing a future where an AI proactively works and reports, even waking the owner from sleep with critical updates.At [00:47:25], the speakers identify some of the foundational data sources that LLMs use to answer queries, such as SERP API and DuckDuckGo. This highlights the necessity for businesses to be listed and visible in these core digital infrastructures to appear in AI-generated results. This look into the future of search concludes the main discussion.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this podcast episode, host Favour Obasi-Ike sits down with international conflict management expert Dr. Nashay Lowe to reveal how AI can serve as the ultimate mirror, reflecting our hidden biases and transforming how we communicate.Episode SummaryThis conversation delves into the strategic importance of understanding Artificial Intelligence not merely as a technological advancement, but as a transformative tool for enhancing professional communication, streamlining problem-solving, and fostering profound self-reflection. Dr. Nashay Lowe guides us through the necessary mindset shift required to harness AI's power, moving beyond skepticism to see its potential as an indispensable partner in complex human endeavors.The discussion charts a journey from initial resistance to a nuanced appreciation of AI's role in the modern workplace. Favour Obasi-Ike and Dr. Nashay Lowe dissect the common fear that AI will replace human jobs, reframing the technology as a "power tool" that augments human capability rather than rendering it obsolete.Dr. Nashay Lowe states that the real professional risk isn't being replaced by AI, but by a colleague who masters it. The conversation culminates in a powerful central metaphor: AI as an objective mirror. As Dr. Nashay Lowe states, "Conflict reveals who we are, it doesn't create our divisions it reflects them." In the same way, AI offers a unique ability to reflect our communication patterns and strategic gaps without the inherent lens of a human observer.Ultimately, the episode reveals that AI's effectiveness is entirely dependent on human guidance. Through skillful prompting, critical questioning, and a commitment to ethical use, professionals can leverage AI to see their challenges, and themselves, with unprecedented clarity. This episode provides a compelling roadmap for anyone looking to integrate AI thoughtfully into their work.These are the essential insights you need to navigate this new landscape.Key TakeawaysThis section distills the most critical and actionable insights from the conversation with Dr. Nashay Lowe. These takeaways serve as foundational principles for any professional seeking to adapt to and thrive in an increasingly AI-integrated world, transforming a complex technology into a practical asset for growth and efficiency.AI is an Evolutionary Tool, Not an EnemyResisting AI is akin to resisting the adoption of computers or smartphones—a futile effort against an inevitable technological evolution. The true professional threat is not being replaced by AI itself, but by someone who masters AI as a tool to work more efficiently and effectively. Adaptation is no longer optional; it's a core professional competency.AI Serves as an Objective MirrorThe most powerful application of AI in subjective fields like conflict management is its ability to act as a mirror to our own communication patterns, biases, and choices. By analyzing language and scenarios without a human's inherent emotional or experiential lens, it can reveal subtle tensions, repetitive biases, and strategic blind spots that we might otherwise miss.Human Input Dictates AI OutputThe value of AI is not in the technology alone, but in the user's ability to guide it. Dr. Nashay Lowe emphasizes the necessity of iterative prompting, asking critical questions, and providing specific context to achieve nuanced results. A generic prompt yields a generic answer; a thoughtful, challenging prompt unlocks a deeper level of analysis and creativity.AI Can Augment, But Not Replace, EmpathyWhile AI lacks genuine consciousness or empathy, it serves as an invaluable diagnostic tool. Dr. Nashay Lowe powerfully argues that AI can remind us where empathy is missing in our strategies and communications. It can highlight a failure to consider another perspective or identify language that lacks warmth, prompting the human user to inject the necessary emotional intelligence.The User is the Ultimate Guardian of PrivacyAs AI systems become more deeply integrated with our personal and professional data streams, the user's responsibility grows exponentially. The conversation highlights the valid paranoia around connecting AI to sensitive information. The key takeaway is that the user must proactively manage data connections and maintain confidentiality, for instance, by using anonymized scenarios rather than identifiable information.These core principles provide a framework for leveraging AI not just as a machine, but as a partner in professional development.Detailed Episode Timestamps & NotesThis structured guide provides a detailed breakdown of the episode's key moments and discussions. Use these timestamps to navigate directly to the topics and insights that are most relevant to your professional journey.[00:00:00] Introduction: The Power of Human ConnectionHost Favour Obasi-Ike and Dr. Nashay Lowe reflect on their meeting in Las Vegas, emphasizing how valuable real-world, in-person connections are for creating professional opportunities, including this very podcast episode.[00:02:15] Meet Dr. Nashay Lowe: Proactive Strategy Over Reactive Problem-SolvingDr. Nashay Lowe outlines her background in international conflict management and her current mission. She applies global frameworks to local conflicts in academic and nonprofit sectors, aiming to shift leaders from "putting out fires" to implementing proactive strategies. Her goal is to create long-term, healthy habits rather than relying on ineffective "one-off" workshops.[00:04:30] Navigating AI Skepticism: A Necessary Mindset ShiftDr. Nashay Lowe addresses the common resistance to AI, framing it as a crucial mindset shift. She draws parallels to the initial skepticism surrounding cell phones and computers, arguing that AI is an evolving tool that will inevitably become integrated into every aspect of our lives. Adaptation is key.[00:06:45] The AI & Human Partnership: More Power Tool, Less ReplacementThe conversation reframes AI not as a replacement for humans, but as a tool that enhances efficiency. Dr. Nashay Lowe shares a powerful analogy from her partner, comparing the evolution of work to building a house with a hammer and nail versus a power tool, the goal is the same, but the right tool makes the process faster and more efficient.[00:10:10] AI in Conflict Management: Reflecting Our DivisionsThis segment explores the episode's central thesis. Dr. Nashay Lowe explains, "Conflict reveals who we are, it doesn't create our divisions it reflects them. And so artificial intelligence to me works much of the same way." She argues that AI can serve as an objective mirror in the subjective process of conflict resolution, identifying patterns and biases that a human mediator, operating through their own lens, might overlook.[00:14:00] The Emerging Frontier: AI as a Therapeutic ToolDr. Nashay Lowe notes the surprising trend of people using generative AI like ChatGPT for therapeutic purposes. She shares an anecdote about users having "meltdowns" on TikTok after a software update made the AI seem less "nice," underscoring the complex, human-like relationships people are beginning to form with the technology.[00:17:30] Using AI Responsibly: The Art of the PromptThis section focuses on the principle that AI's output is only as good as its input. Dr. Lowe explains the importance of prompting AI to challenge your assumptions ("Don't confirm what I'm already telling you") rather than simply validating them. Responsible use involves an iterative process of refining the AI's output with specific human feedback.[00:20:45] Privacy vs. Progress: The Security DilemmaDr. Nashay Lowe addresses the valid security and privacy concerns surrounding AI's integration with personal data like emails, calendars, and financial accounts. She contrasts this risk with a practical strategy for maintaining confidentiality in her work: using anonymized scenarios ("Person ABC") to analyze conflicts without exposing personally identifiable information.[00:25:00] Crafting Dialogue: A Masterclass in SpecificityDr. Nashay Lowe provides a masterclass on using AI to develop communication scripts. Her method involves giving the AI a specific persona ("You are a 25-year vet in conflict management") and, crucially, directing it to pull information from credible, specific sources like peer-reviewed journals. She continually refines the output with detailed feedback until it meets the desired tone and substance.[00:30:10] Dr. Lowe's Core Message: A Reminder Where Empathy is MissingDr. Nashay Lowe delivers her powerful final takeaway. She concludes that AI can never replace essential human qualities like presence, listening, or humility. However, its greatest strength is its ability to "hold a mirror to our communication patterns and ask without judgment, 'Is this how you're meant to show up?'"Learn more about this episode's insightful guest in the section below.About Our GuestThis episode features the expert insights of Dr. Nashay Lowe, a strategist dedicated to transforming how leaders approach conflict and organizational health.Dr. Nashay Lowe is a specialist in international conflict management who applies global frameworks to solve local challenges. She works primarily with academic and nonprofit leaders to help them shift from reactive problem-solving to building proactive strategies for long-term success. With a focus on creating healthier, sustainable habits within organizations, Dr. Nashay Lowe is currently exploring the cutting edge of her field by integrating Artificial Intelligence as a tool to foster more objective, effective, and positive change.Resources & Ways to ConnectConnect with Dr. Nashay Lowe:Website: https://www.loweinsights.comPodcast: The Resolution RoomInstagram: @loweinsightsLinkedIn: Nashay LoweNext Steps for Booking A SEO Discovery Call | Digital Marketing + Done-for-you SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠ here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the Real Estate Pros podcast, host Michelle Kesil interviews Eric Girard, a seasoned real estate investor and agent based in Boston. Eric shares his journey into real estate, focusing on unique strategies for finding undervalued properties, the importance of persistence in financing, and his future goals in the real estate market. He emphasizes the significance of looking beyond surface-level issues in properties and the potential for growth in the Worcester area. Eric also discusses the challenges he has faced and the lessons learned along the way, providing valuable insights for aspiring investors.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Send us a textWhat if the most powerful marketing tactic you'll use this year has nothing to do with ads, funnels, or budgets?In this Maven Monday, Brandon Welch and Caleb revisit a 90-year-old insight from Dale Carnegie that still outperforms most modern marketing tactics... and almost everyone overlooks it.This episode isn't about scripts, hacks, or manipulation. It's about attention, respect, and the small human moments that quietly open doors, deepen trust, and change conversations.If you sell, lead, manage people, or build relationships for a living, this is one of those ideas you'll hear once and start noticing everywhere.Simple. Timeless. Uncomfortably effective.#MarketingPodcast #BusinessGrowth #SmallBusinessMarketing #EntrepreneurMindset #LeadershipDevelopment #SalesPsychology #BrandBuilding #CommunicationSkills #PersonalBrand #BusinessAdvice #MavenMonday #MarketingStrategy #RelationshipMarketingOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

2025 was a blur. So much happened!In the last community episode of 2025 Kristina is joined by The Social Snippet team to debrief their top 10 wins of the year, some of the biggest lessons they learned and hardest pivots they faced. They are still less than 5 years into business and they still see so much change, and so many lessons, every year!Come along as they go over the good, the bad and the awesome from 2025.Tune in for: Why they now view their website as a top marketing asset.The evolution of The Social Snippet marketing funnel.How content sprints are changing the game for clients.What it took to build a dream team (hint: it's more than a vibe check!)Why the High Vibe Women community exploded in 2025—and what's next!The “surprise” impact of Threads, podcasting growth, and leaning into your intuition.How they finally found alignment by saying no more oftenThe word each of them is taking into 2026 (and the one they're leaving behind)The Social Snippet team is making their way through the messy middle of building a business and they are coming off their best year ever! Tune in and learn from their journey.Mentioned in Episode:Find Your Next Bestseller on Faire and get 10% off with the code ‘HIGHVIBE10'Join the High Vibe Women Online CommunityTake Our Social Media QuizWork with The Social Snippet!Join the Weekly SnippetSend me a text!Support the showFor Your Information: • Host your podcast on Buzzsprout! •Join The High Vibe Women Online Community! • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 25% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

Thank you for tuning in to The Prosperous Woman Podcast!In today's episode, Claire joins Wild Terrains founder Lauren Bates in a conversation about how authentic connection is a far better marketing tool than ads, gimmicks, or vanity metrics. Learn how Lauren built her travel company from the ground up with grassroots marketing from the very beginning.Inside this episode:How Lauren came up with the idea for her women's travel brand and took the first leap into businessHow COVID required Lauren's to pivot her business quicklyLauren's unique approach to marketingReady for more?Reserve your free ticket for The Simple AF Business Summit hereFollow Claire Sellers on ⁠Instagram⁠For the woman ready to start a business - join Claire's 4-month business birthing program ⁠The Dream Accelerator⁠ ⁠For the woman scaling to multiple 6 figures - Join ⁠The Opulence Mastermind⁠ Connect with today's guest!Follow Wild Terrains on ⁠Instagram⁠Travel with ⁠Wild Terrains

Start 2026 with clear direction. In this episode, Marketing coach Danielle R. Harris shares what episodes of Marketing That Works to listen to based on where you are right now. Whether you're planning a launch, trying new strategies, or feeling stuck. Know which Marketing That Works episodes to prioritize for your specific 2026 goals.View the full guide of episodes mentioned here Download your 2026 Reflection GuideIf you want help turning your 2026 plan into action, Danielle can support you in building a plan you can actually follow. Book a 90 minute Momentum Call and start working on your 2026 goals today.Follow on Instagram at @Danielle.R.Harris. Chapters00:00 – Introduction00:33 – Planning Your 2026 Marketing Strategy01:25 – When Business and Marketing Feel Hard01:36 – The Complete Launch Series Guide04:00 – Finding Episodes for Your Goals04:24 – Trying New Marketing Strategies07:27 – Top Listener Favorite Episodes & Interviews09:54 – What Do You Need: Strategy vs. Encouragement10:49 – Work with Danielle in 202611:29 – Year-End Wishes

Organic reach isn't dying — but relying on it alone might quietly cap growth.As franchises double down on paid ads and polished systems, boutique gyms face a harsh reality: visibility now comes at a price.Welcome to Gym Marketing Made Simple — a podcast designed to cut through the noise and focus on what actually builds steady momentum for boutique gyms. Each episode breaks marketing and sales systems into clear, repeatable steps, so growth feels intentional instead of reactive.Episode HighlightsIn today's episode, the focus is on the widening gap between franchises and boutique gyms, why paid marketing is no longer optional, and how consistent growth in 2026 depends on understanding real numbers like lead conversion, lifetime value, and churn instead of relying on organic reach alone.Episode OutlineWhy organic reach continues to decline on platforms like Instagram and Facebook.How franchises dominate attention by spending $7,000+ per month on ads.The reality of churn rates and why organic growth alone hits a ceiling.Paid marketing vs. organic marketing: trust-building versus visibility.The “halo effect” and how consistent ads increase perceived credibility.Why outdated advice from mentors can quietly stall gym growth.The importance of systems, processes, and fast lead follow-up.Understanding unit economics: lead-to-close rate, cost per lead, lifetime value.Building a predictable growth engine instead of relying on short-term wins.Real-world examples of gyms growing through long-term paid strategies.December-only offer for gyms already generating $15k+ monthly revenue.Episode Chapters00:00 Intro00:05 Marketing in 2026: The Role of Organic and Paid Strategies02:18 The Halo Effect and Trust in Advertising08:13 The Impact of Increased Competition and Churn Rates15:49 The Importance of Metrics and Long-Term Marketing22:04 Real-World Examples and Practical Advice26:11 Special Offer and Final ThoughtsAction TakenPublish December special details on the website with clear sign-up instructions.Add a direct call-to-action to book a free assessment.Prepare onboarding timelines with a 7–14 day setup window.Set capacity limits and communicate the client cap clearly.Create a reporting template to track lead-to-close rate, cost per lead, cost per acquisition, lifetime value, and churn.Launch the December promotion offering $500 off for qualified gyms.Close enrollment at year-end or once spots are filled.ConclusionGrowth in 2026 won't come from hoping posts reach the right people. It will come from clear systems, consistent visibility, and knowing the numbers behind every decision.CTAIf the gym is already generating at least $15,000 per month and wants to create predictable growth going into 2026, book a free assessment and check if the December offer is still available.Supporting Information

Episode 264 - Filmmaker Adam William Cahill joins the Crowdfunding Nerds on episode 264 to discuss the challenges of marketing films in a streaming world.  Follow the Dead: https://www.youtube.com/watch?v=Yugez8f6O0k Must Watch Episodes

Cet été, j'ai mis en place une stratégie très puissante et assez peu utilisée. En 5 semaines, en plein milieu de l'été, elle m'a rapporté 235 leads qualifiés. Cette stratégie, c'est le quiz. Dans cet épisode, je vous explique ce que c'est, pourquoi c'est une excellente stratégie, ce qu'elle vous permet de faire et comment la mettre en place. Episodes mentionnés: Les secrets de mon meilleur lead magnetChoisir le bon lead magnet---------------

The process of taking a new product from concept to reality is one of the most difficult in the beer industry. With questions of type, scale, promotion, production, delivery, and sales in constant tension with each other, it can create a paralysis that can cripple the potential of even the most promising innovation. Moreover, in an industry built upon a foundation of new product creation and novel flavors, failing to master the art of true Release Management can be a fatal flaw for otherwise successful organizations. In this seminar, attendees will learn how to manage a product release like the Project that it is. Processes for obtaining approvals and buy-in from disparate departments, creating a timeline, coordinating actions in multiple silos for maximum effect, and following through for success will all be explained and demonstrated in detail.With more than a decade of sales, retail management, and business analytic experience in the craft beverage industry, Aaron MJ Gore loves the opportunities that he has every day to make a difference for small business owners across the country. He is the Vice-President of Sales and Marketing for Beer30, one of the drinks industry's leading software providers, is a co-founder of the Court Shoes Only charitable collaboration beer, and serves as the Vice-President of the American Craft Beer Hall of Fame. He is an Advanced Cicerone, Certified Pommelier, Certified Cheese Scholar, WSET Level 2 Spirits Certified, and is (AF)(NA) Beer Certified. Additionally, he is an active industry advocate, public speaker, beer and cider educator, and the father of two daughters who are the true passion of his life.Stay up to date with CBP: http://update.craftbeerprofessionals.org/

This year, the final few weeks of theatregoing brought Mickey-Jo the most powerful theatrical experience when he caught a performance of ALL MY SONS.This new production of the often produced Arthur Miller Play is directed by Ivo Van Hove and stars Bryan Cranston and Marianne Jean-Baptiste at the Wyndham's Theatre in the West End.Check out this full review to find out why Mickey-Jo was so enraptured by this production, its striking creative choices, and how it spoke to a contemporary audience...•00:00 | introduction01:52 | synopsis / writing07:42 | creative / design choices14:54 | direction / meaning18:51 | supporting performances24:22 | leading performances28:25 | conclusionAbout Mickey-Jo:As one of the leading voices in theatre criticism on a social platform, Mickey-Jo is pioneering a new medium for a dwindling field. His YouTube channel: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MickeyJoTheatre⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is the largest worldwide in terms of dedicated theatre criticism, where he also share features, news and interviews as well as lifestyle content for over 95,000 subscribers. With a viewership that is largely split between the US and the UK he has been fortunate enough to be able to work with PR, Marketing, and Social Media representatives for shows in New York, London, Edinburgh, Hamburg, Toronto, Sao Pãolo, and Paris. His reviews and features have also been published by WhatsOnStage, for whom he was a panelist to help curate nominees for their 2023 and 2024 Awards as well as BroadwayWorldUK, Musicals Magazine and LondonTheatre.co.uk. Instagram/TikTok/X: @MickeyJoTheatre Hosted on Acast. See acast.com/privacy for more information.

Earlier this month Mickey-Jo had the extraordinary privilege of sitting down with stage co-stars and real life newlyweds Eva Noblezada and Reeve Carney.The pair, who have performed together in the West End and on Broadway in Hadestown, are currently starring as Sally Bowles and The Emcee in CABARET at the Kit Kat Club.Find out what the fan favourite performers had to say when I asked them about the emotional meaning of sharing the stage together, the experience of filming the Hadestown proshot in front of a sold out audience, and the possibility of starring together in another musical...About Mickey-Jo:As one of the leading voices in theatre criticism on a social platform, Mickey-Jo is pioneering a new medium for a dwindling field. His YouTube channel: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MickeyJoTheatre⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is the largest worldwide in terms of dedicated theatre criticism, where he also share features, news and interviews as well as lifestyle content for over 95,000 subscribers. With a viewership that is largely split between the US and the UK he has been fortunate enough to be able to work with PR, Marketing, and Social Media representatives for shows in New York, London, Edinburgh, Hamburg, Toronto, Sao Pãolo, and Paris. His reviews and features have also been published by WhatsOnStage, for whom he was a panelist to help curate nominees for their 2023 and 2024 Awards as well as BroadwayWorldUK, Musicals Magazine and LondonTheatre.co.uk. Instagram/TikTok/X: @MickeyJoTheatre Hosted on Acast. See acast.com/privacy for more information.

The latest new stage show from the hilarious Mischief Theatre Company (The Play That Goes Wrong, The Comedy About Spies) is Christmas Carol Goes Wrong.The new comedy, originally seen on screen, is currently playing at the Apollo Theatre in the West End and once again features the beloved characters of the Cornley Drama Society.Find out what this production is like, why it made Mickey-Jo laugh, and what Mischief fans will love about it...Wishing everyone happy holidays during this festive season!•00:00 | introduction01:59 | synopsis / overview09:29 | performances17:29 | favourite jokes (spoilers)22:54 | conclusionAbout Mickey-Jo:As one of the leading voices in theatre criticism on a social platform, Mickey-Jo is pioneering a new medium for a dwindling field. His YouTube channel: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MickeyJoTheatre⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is the largest worldwide in terms of dedicated theatre criticism, where he also share features, news and interviews as well as lifestyle content for over 95,000 subscribers. With a viewership that is largely split between the US and the UK he has been fortunate enough to be able to work with PR, Marketing, and Social Media representatives for shows in New York, London, Edinburgh, Hamburg, Toronto, Sao Pãolo, and Paris. His reviews and features have also been published by WhatsOnStage, for whom he was a panelist to help curate nominees for their 2023 and 2024 Awards as well as BroadwayWorldUK, Musicals Magazine and LondonTheatre.co.uk. Instagram/TikTok/X: @MickeyJoTheatre Hosted on Acast. See acast.com/privacy for more information.

When I started the poddy, I scribbled on scruff paper a list dream brands Top of list: Innocent Innocent are THE OG challenger brand. The Innocent Illuminate (or Alumni) all built WHOPPPA brands:Giles, Barney, Emma, Peter Oden, loads more All extol fruitful learnings from Fruit Towers. Many see Innocent as a Brand & Marketing machine (they are). In this episode Adam Balon revealed something much DEEPER Something surprising. Something you've not thought about. ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.Heading into 2026, most med spa owners are asking the same question: "What should I focus on right now to stay busy, protect cash flow, and grow next year?" In this episode, Ricky and Lauren break down practical marketing “quick wins”, how to think about marketing as an investment (not an expense), and how to use remarketing + boosted content to build momentum in your local market.This is a tactical, end-of-year checklist-style episode designed to help you fill the schedule, improve your SEO + Google Business Profile, strengthen retention, and create more know-like-trust deposits that make future patients choose your practice.We cover…✅ Quick wins for med spa marketing in 2026 (what to do now)✅ How to use SMS blasts to re-engage your existing patient list✅ Why tox offers consistently win for retention and schedule filling✅ When “tox + bonus” offers work (and when they don't)✅ Retention promos + segmentation (bringing back Botox, filler, weight loss, and lapsed patients)✅ On-page SEO quick fixes: service + city page titles, headings, and dedicated service pages✅ Why you should embed simple cell phone videos on service pages to boost conversions✅ How to improve your website calls-to-action + add lead capture forms (for “not ready to book” traffic)✅ Google Business Profile updates that increase calls and clicks (photos, services, and visibility)✅ A better way to ask for Google reviews (and how to get past reviews updated)✅ Why marketing budget cuts can hurt revenue if your ROI is working✅ How to use boosted posts + remarketing to build local trust and long-term demandIf you're a med spa owner who wants more booked consults, lower CAC, stronger retention, and better ROI, this episode gives you a clear plan you can execute heading into the new year.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

We prompt a showdown between recent commercials from AI power players ChatGPT, Claude, and Gemini—and crown the spot that comes out on top.Get show notes for this episode and check out past episodes of the Speaking Human podcast by visiting speakinghuman.com.#200 #Podcast #SpeakingHuman #VO #Branding #Marketing #Advertising #Business #SmallBiz #Brands #Ads #simplify #popculture #AI #Tech #ChatGPT #Claude #Anthropic #Google #GeminiBecome a supporter of this podcast: https://www.spreaker.com/podcast/presented-by-speaking-human--5498350/support.

Bienvenidos a Noticias Marketing: estas son las seis noticias más importantes de hoy sobre Inteligencia Artificial y Redes Sociales. En IA destacan tres novedades que podrían cambiar tu forma de comunicar: ChatGPT ahora te permite personalizar el tono de las respuestas para mantener la voz de marca sin esfuerzo; Alexa Plus se abre a integraciones con Square, Yelp y Expedia para gestionar reservas y pagos con comandos de voz; y Mozilla incorpora IA en Firefox para resumir artículos o generar textos desde la barra lateral, cuidando la privacidad y con opción de desactivarlas.En redes sociales, Instagram cambia las reglas del juego al limitar a cinco el número de hashtags por publicación para exigir mayor precisión; X (anterior a Twitter) publica su calendario de marketing para 2026, una herramienta para planificar campañas con meses de antelación; y LinkedIn comparte una infografía con estrategias prácticas para que las pymes ganen visibilidad frente a grandes competidores. Si te interesa seguir aprendiendo, suscríbete a la newsletter de marketing radical en borjagiron.com y comparte este episodio con quien pueda aprovecharlo.Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/noticias-marketing--5762806/support.Newsletter Marketing Radical: https://marketingradical.substack.com/welcomeNewsletter Negocios con IA: https://negociosconia.substack.com/welcomeMis Libros: https://borjagiron.com/librosSysteme Gratis: https://borjagiron.com/systemeSysteme 30% dto: https://borjagiron.com/systeme30Manychat Gratis: https://borjagiron.com/manychatMetricool 30 días Gratis Plan Premium (Usa cupón BORJA30): https://borjagiron.com/metricoolNoticias Redes Sociales: https://redessocialeshoy.comNoticias IA: https://inteligenciaartificialhoy.comClub: https://triunfers.com

Welcome Queen, In this episode of The Creatress of Freedom, Annie is calling out the fantasy marketing dominating the online business space, the kind that promises six-figure months through journal prompts, meditations, and "aligned energy" alone. While Annie deeply believes in energetics, mindset work, and feminine embodiment, she's here to tell the truth most coaches won't... you cannot manifest sustainable success without strategy, systems, and real business foundations. Through personal stories, real-life coaching experiences, and honest reflection, Annie breaks down why so many ambitious women feel stuck, burnt out, or disappointed after investing in "easy win" offers, and what actually creates long-term, scalable success. This episode is a must-listen for salon owners, service-based entrepreneurs, and high-achieving women who are ready to stop chasing shortcuts and start building businesses that truly support their freedom.

Nieuw jaar. Nieuwe naam. Mijn podcast Unsuck your Marketing heet vanaf nu IN.Vloed - de podcast.Want mijn werk is verschoven. Het gaat niet langer over marketing als middel, maar over invloed die ontstaat voordat iemand kiest.De aflevering van deze week heet: Wanneer goede intenties toch manipulatie wordenVeel ondernemers herkennen zichzelf hierin:je wilt niet pushen.Je wilt integer verkopen.Je wilt niemand overtuigen.En toch haken mensen af. Gesprekken lopen dood. Besluiten blijven uit.Dat komt zelden doordat je het verkeerd doet. Vaker doordat behulpzaamheid, enthousiasme en goede bedoelingen ongemerkt spanning creëren bij de ander.***Als deze aflevering iets aangewakkert, weet dan dat echte invloed altijd begint vóór het gesprek. Het gaat niet om het overtuigen van mensen, maar om ze in hun eigen keuzeproces ruimte te geven. Wat als jij die ruimte creëert, zelfs zonder woorden? Wat als jouw klanten de beslissingen zelf nemen, omdat jij de juiste voorwaarden hebt gecreëerd?Wil je verder met dit gesprek? Ga naar vraaganneloes.nl → Ik ben benieuwd naar jouw gedachten. Misschien deel ik jouw inzichten wel in een volgende aflevering.

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you thinking about expanding your agency through acquisitions? Buying another firm can be one of the fastest ways to scale, but only if you choose the right partners and nail the cultural fit. Otherwise, growth can quickly turn into chaos. Today's featured guest has been through five acquisitions, each one teaching her a different (and sometimes painful) lesson about what truly makes a merger succeed. In this episode, she opens up about her biggest acquisition missteps, the cultural mismatches that nearly derailed integrations, forecasting errors she didn't see coming, and the identity challenges that arise when two teams collide. Kimberly Eberl is the Founder and CEO of The Motion Agency, a full service marketing and communications shop with offices in Chicago, Cincinnati, and Nashville. While the agency offers everything from creative to content, it is unusually strong in public relations with roughly 20 PR pros on staff. Kimberly has completed five acquisitions, navigated the cultural and financial highs and lows of M&A, and grown Motion into one of the most respected independent agencies in the Chicago market. In this episode, we'll discuss: When acquisitions help agencies scale—and when they backfire. Lessons learned from five agency acquisitions. Why agency owners often misjudge valuation and earnouts. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. From Fired Account Director to Agency Founder Kimberly jokes that she is one of those founders who got fired into entrepreneurship. At her previous agency, the account director role was undefined and impossible to succeed in. The revolving door should have been a clue. She lasted a year before being let go and scrambling to figure out her next move. With no grand plan, she fell into freelancing in 2006. The economy was healthy. The demand came fast. And pretty quickly she reached that moment every accidental agency owner hits. Either say no to work or hire help. She chose to hire. That early decision set the tone for the next decade. Instead of trying to do it all herself, she leaned into building a team and letting the business grow past her personal capacity. Outgrowing a Single-Service Model: Moving Beyond One Specialty Kimberly started as a PR pro. That focus worked for a while, but eventually she noticed how much money she was leaving on the table. Clients wanted websites, creative, content, and she was constantly referring the work away. The big shift happened when she decided to expand beyond PR and bring more capabilities in-house. This meant hiring outside her comfort zone and learning how to oversee work she could not personally do. That decision opened the door to real growth. Many agency owners get stuck right there. They stay in their one specialty because it is safe. Kimberly pushed through that discomfort and built a service mix clients actually wanted. The Reality of Acquiring Another Agency: Lessons from 5 Acquisitions Kimberly opted to add these new services through acquisitions. So far, she has completed five and every one had a different lesson. Her first major acquisition was bold. She bought an agency twice the size of her own. Financially and emotionally, it was a lot. Looking back, she admits she may not do a deal that large again, especially in a specialty she did not personally understand. But she also learned that size does not determine complexity. A one-person agency with contractors had just as many integration headaches as a larger shop. What mattered most was agency culture. Some deals looked perfect on paper but fell apart because the values, expectations, and behaviors did not align. One deal in particular was financially great and culturally awful. She kept one client from that acquisition. Another deal was financially terrible but culturally perfect. Years later, most of those staff members are still with her. Her biggest warning: never ignore cultural red flags during the courting phase. Take time to hang out with the sellers, how they operate, and experience their company's culture. Go to dinner, Travel together. You'll notice small behaviors (snapping over minor problems, chronic lateness, lack of transparency) that won't disappear after the contract is signed. Valuation Mistakes That Kill Good Deals Kimberly also dove into how she approaches valuations and why so many sellers get this part wrong. She focuses on future performance, realistic forecasts, and removing costs that will not continue after the sale. She also pushes back on inflated projections. If an owner claims revenue will double, the earnout should reflect that. Big promises are fine, but they should come with big accountability. One agency she walked away from wanted a valuation equal to twice their gross revenue. They were using cash-based accounting and ignoring profitability. It was an immediate red flag. Kimberly's advice to owners is simple. Build a business that is sellable even if you never plan to sell. Get your financials clean. Use accrual accounting. And be realistic about your numbers. Leadership, Loyalty, and the Hardest Skill — Letting Go As the agency scaled, leadership challenges became just as complex as financial ones. Kimberly admits she is confused about why she is the largest woman-owned agency in Chicago at only seventy people. She is proud of the title, but she wonders why more women are not reaching similar scale. There are no differences in capability, but many female founders still hit a ceiling often tied to loyalty, delegation, or difficulty letting people go. Some owners, especially women, treat their team like family and struggle to make hard decisions around performance. She admitted she has been loyal to a fault at times and is working on finding a healthy balance. Agencies function more like all star sports teams. The roster changes every year. People get promoted, moved, or sometimes released. That does not mean you failed. It means you are adapting so the team as a whole can win. Kimberly is even working on building hobbies outside her agency because she noticed how much of her identity was tied to work. It is a relatable struggle for founders who have poured years into their companies. AI Changes the Work, Not the Need for Agencies Let's be clear, agencies are not going away because of AI. Kimberly certainly doesn't believe that. She treats AI like an intern. Helpful. Fast. But still needing quality control, creativity, and leadership. Clients still want real relationships. They want someone who understands context and nuance. Agencies serving tech-savvy individuals will feel churn from AI, but agencies serving plumbers, service-based businesses, and non marketers will be fine. These clients want to stay in their lane and hire experts for everything else. Marketing evolves, but agencies survive because the business model adapts. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

If you're serious about blowing up your clothing brand in 2026, this video lays out an exact 30-day plan you can actually follow.Make Designs (with discount)

Welcome to episode #1016 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a moment when artificial intelligence is reshaping not just how markets operate but how people think, feel, decide and connect, understanding the human consequences of that shift has become essential. Mark Schaefer is a keynote speaker, educator, strategist, and a voice in modern marketing, with more than three decades of experience spanning global sales, public relations and brand strategy. He is a faculty member at Rutgers University. Mark's latest book, How AI Changes Your Customers - The Marketing Guide To Humanity's Next Chapter, extends his body of work by examining how AI is quietly rewiring consumer psychology, trust, agency, empathy, and belonging (be sure to check out his other books). Rather than focusing on algorithms or tools, Mark explores how customers are becoming more machine-assisted, less patient, more dependent on automation, and increasingly hungry for meaning and connection in a world optimized for efficiency. He argues that curiosity, art, and human connection are strategic advantages rather than soft ideals. Grounded in research, lived experience, and cultural observation, his work challenges marketers and leaders to rethink relevance, rethink loyalty, and rethink what it means to serve customers whose decisions are increasingly shaped by machines. At its core, Mark's perspective reframes AI not as a threat to humanity, but as a force that exposes what only humans can still do well…if they choose to lean into it. Enjoy the conversation… Running time: 1:06:07. Hello from beautiful Montreal. Listen and subscribe over at Apple Podcasts. Listen and subscribe over at Spotify. Please visit and leave comments on the blog - Thinking With Mitch Joel. Feel free to connect to me directly on LinkedIn. Check out ThinkersOne. Here is my conversation with Mark Schaefer. Book Mark for your next meeting on ThinkersOne. How AI Changes Your Customers - The Marketing Guide To Humanity's Next Chapter. Check out his other books. Read Mark's Blog. Follow Mark on LinkedIn. Chapters: (00:00) - Introduction to Mark Schaefer and AI's Impact. (03:00) - The Dual Nature of AI: Exciting and Terrifying. (06:09) - Cultural Shifts and AI's Influence on Humanity. (08:53) - Curiosity and Learning in the Age of AI. (12:08) - The Role of AI in Content Creation. (14:57) - Art, Tools, and the Essence of Creativity. (17:54) - The Illusion of Intimacy in AI. (21:05) - Navigating the Attention vs. Intimacy Economy. (23:54) - The Future of AI and Human Connection. (37:13) - Cultural Perspectives on AI and Work. (39:06) - AI Sovereignty and Global Implications. (41:23) - The Human Element in AI and Marketing. (43:42) - The Challenge of Authenticity in AI Content. (45:52) - Navigating Trust in a Digital Age. (49:20) - Generational Differences in Trust and Truth. (53:02) - The Role of Curiosity in the Age of AI. (56:46) - The Future of Trust and AI in Business. (01:01:40) - The Impact of AI on Human Connection. (01:03:59) - Embracing AI for Positive Change.

"Send me a text"Your Meta ads got rejected again. You've scrubbed the copy clean, removed every possible claim, watered it down to "supports overall wellness," and still, nothing gets through. Or worse, it gets approved but doesn't convert. Meanwhile, you're watching competitors run seemingly aggressive ads that somehow work.Here's what nobody's telling you: The rejection problem isn't just about compliance. It's about understanding how people actually buy supplements.In this episode, I break down why supplements sit in a completely unique space between functional and emotional purchases, and why that changes everything about how you need to market them. You'll learn about the dual-mind framework—how supplement buyers are making two simultaneous decisions with their functional mind and emotional mind, and why satisfying only one of them kills your conversions.We'll cover why your "safe" compliant ads speak only to researchers who never buy, how the brands getting traction are satisfying both minds even within Meta's rules, and why trying to apply standard DTC tactics to supplements keeps you stuck in mediocre performance.If you've been treating Meta rejections as purely a compliance problem, this episode will completely reframe how you think about your ad strategy and why you need supplement-specific thinking to scale.Topics covered:Why the functional vs. emotional buying spectrum matters for supplementsThe two minds every supplement buyer uses simultaneouslyWhat really happens when you strip all claims from your adsHow to diagnose if your marketing speaks to only one mindWhy generic e-commerce tactics fail in the supplement spaceIf you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com Click here to grab your copy of the Health Supplement Ad Swipe Guide. Discover what really works in funnel marketing Need help increasing sales on your own? Click here Stuck at $1 - $5M in revenue? Click Here Case Study on how Creative Thirst added over $200,000 for one supplement brand

This week, we analyze the remarkable marketing skills of one of the top music artists in the world - Taylor Swift.She has challenged the status quo at every turn - she regained ownership of her master recordings. She convinced Apple and Spotify to pay artists in a more equitable way. She defied Hollywood. She markets her music to her fans in very surprising ways. Hosted on Acast. See acast.com/privacy for more information.

Watch the YouTube version of this episode HEREAre you a law firm owner who does not know what to do with ideas that stem from conversations from your team? In this episode of The Guild Live Show, Tyson Mutrux explores the concept of "sparks" — those small moments or ideas that ignite creativity and innovation.Tyson shares how sparks can lead to innovation for a firm. In moments of conversation and sometimes friction, sparks can come up through realization. Maybe someone challenges a belief or some personal irritation is expressed to a group of people. They can be created in a few different ways in a team setting.It is important to know when to execute or abandon sparks. Maybe executing a spark makes sense when you have a strong team dynamic. Maybe you need to plan in order to execute the spark, especially if you or the team don't have the capacity. But, sometimes abandoning the spark is better when you realize it is not a possibility at all for your firm.Listen in to learn more!• 6:49 Reflection on Sparks • 10:08 Creating Conditions for Sparks • 14:03 Hypothesis vs. Commitment for Ideas• 22:41 Capturing and Documenting Sparks • 24:43 Knowing When to Execute or Abandon • 25:37 Value of Pattern Interrupts Tune in to today's episode and checkout the full show notes here. 

Most people think marketing, selling, and copywriting are mysterious skills you either "have" or you don't. In this episode, Igor explains why that belief is wrong, and how discovering the right system completely changed his results.  

Happy Birthday to Favour Obasi-ike. He shares a personal message of gratitude while celebrating a birthday. He reflects on the show's prolific output, noting that over 140 out of 600+ episodes were produced in the current year alone. As the show prepares to enter its twelfth season in 2026, listeners are encouraged to explore the extensive archives via a searchable website to find specific marketing and business topics via wedontplaypodcast.comThis brief update serves as a direct connection with the audience to offer appreciation for their consistent loyalty. Finally, the creator concludes the message by looking forward to future content and heading off to a commemorative dinner.-------------------------------------------------------------------------Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠ here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-------------------------------------------------------------------------See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Guest Miller Yoho DIRECTOR OF COMMUNICATIONS AND MARKETING for the DUKE'S MAYO BOWL

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What if the reason you're not moving faster has nothing to do with discipline, motivation, or intelligence and everything to do with time?In this episode, I'm breaking down the Compression Protocol, a core module from Founders Inner Circle, and revealing how high-level founders bend time by manufacturing urgency, collapsing timelines, and forcing their nervous system into execution mode.You'll learn why:Speed is not a skill — it's a constraintPerfectionism is just procrastination in a tuxedoYour brain only enters peak performance when the deadline feels impossibleWe'll unpack how Parkinson's Law quietly destroys momentum, how artificial urgency triggers flow states at a biological level, and how elite operators condense months of work into days using ruthless time compression.This episode introduces practical frameworks like:The 50% Rule for instantly doubling execution speedThe 60-Minute Power Block for zero-friction outputThe concept of weekly sprints instead of monthly goalsListen if you're ready to stop managing time and start bending it.Want to Build and Scale Your Business? Come join my community and get access to thousands of dollars worth of coarse content and live coaching for Free! - Founders Inner Circle DM  me to apply for my 1:1 Coaching programInstagram: @krystellemarieofficialFacebook: @thekrystellemarie

Good land doesn't wait, and neither should a good plan. We bring together the most practical lessons from a year of conversations to create a clear, no-drama roadmap for buying and selling land with confidence. From the first spark of interest to the closing table, we unpack how to think about location, soil performance, access, flexibility, and the numbers that let you sleep at night. We also challenge the myth of perfect timing and show why preparation, not hesitation, is what gets you the right parcel at the right moment.For buyers, we map out a simple playbook: define proximity and logistics, read beyond the soil map to understand drainage and tile, verify improvements, and model realistic cash flow that can survive softer rents or yield swings. We explain why availability is the opportunity, why this is not the 1980s, and why the strongest balance sheets and disciplined underwriting now favor quality ground. For sellers, we flip the lens and start with a tough but essential question: what must the proceeds do next? Retirement income, reinvestment, family distributions, or a 1031 exchange each requires different timelines, structures, and marketing strategies.We then dive into execution. Marketing reach, on-site competition, and transparent representation can add real dollars to your net outcome, while poor process quietly leaks value. To make that real, we walk through a step-by-step checklist for choosing an auction company: experience with comparable assets, agricultural specialization, targeted marketing, robust systems from contract to closing, reputation for integrity, proactive communication, and full-time commitment to compliance and problem-solving. We dispel the myth of “exclusive buyers” and explain why serious buyers follow quality and exposure, not slogans.Ready to act with clarity instead of noise? Listen now, then subscribe, share this episode with someone weighing a land decision, and leave a short review telling us your top land question. Your feedback helps more people find smart, grounded guidance on land, auctions, and real estate.Follow at www.americalandauctioneer.com and on Instagram & FacebookContact the team at Pifer's

Now on Spotify Video! After decades leading AI research at NASA, Google, and Stanford, Peter Norvig has watched artificial intelligence advance at an incredible pace, often without enough consideration for the people it's meant to serve. While the systems grew better at optimizing algorithms, far less focus was placed on fairness, human agency, and real-world impact. That realization led Peter to champion a more human-centered approach to AI. In this final episode of the AI Vault series, Peter breaks down how to design and use AI in ways that elevate human abilities, support better decision-making, and promote fairness across business, education, and leadership. In this episode, Hala and Peter will discuss: (00:00) Introduction (02:28) His Transition From Academia to Corporate (06:05) The Evolution of Google Search Technology (12:59) How Artificial Intelligence Has Changed Over Time (17:53) Human Intelligence vs. AI Capabilities (23:38) What Is Human-Centered AI? (29:42) AI-Powered Learning and Workplace Training (35:47) AI for Entrepreneurs: The New Advantage (39:10) Artificial Intelligence and Income Inequality (41:19) The Risks and Rewards of Artificial Intelligence Peter Norvig is a computer scientist, AI pioneer, and former Director of Research at Google, where he led significant advancements in search and machine learning. He is the co-author of Artificial Intelligence, the leading AI textbook used in more than 1,500 universities worldwide. Today, as a Fellow at Stanford's Human-Centered AI Institute, Peter focuses on building AI systems that are fair, inclusive, and aligned with human values. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host  Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/design and use code PROFITING Intuit QuickBooks - Bring your money and your books together in one platform at QuickBooks.com/money  Resources Mentioned: Peter's Website: norvig.com  Peter's LinkedIn: linkedin.com/in/pnorvig  Peter's Book, Artificial Intelligence: bit.ly/ArtficialIntelligence  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, ChatGPT, AI Marketing, Prompt, AI in Action, AI in Business, Generative AI, Future of Work, AI Podcast

Most wholesalers are already sitting on free land deals—they just don't realize it.In this live session, Brent Bowers breaks down how your existing house marketing is quietly producing land leads that most investors ignore. Brent shares how he built a sellable, scalable land business, closed 350+ land deals, and created long-term cash flow—often with no money out of pocket.If you're wholesaling houses, this episode shows you how to add land as a powerful extra income stream without spending more on marketing. Join the The Landsharks Program now.---------Show notes:(0:50) Beginning of today's episode(3:07) Why land is the most overlooked cash cow in real estate(5:59) How house marketing creates free land leads(8:51) Why land deals are simpler than houses(12:09) The lack of emotion in land sales(14:47) Finding motivated land sellers and high-demand areas(16:27) How wealthy investors use land to stack the upside(18:26) Brent's first land deal and getting hooked(21:20) Using land to replace a W-2 and regain time freedom(26:41) How seller financing creates day-one and forever cash flow----------Resources:Redfin ZillowMLS To speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?

In this episode of the Coaches Compass, Mike explains what most coaches need to focus on to thrive in 2026. This is a critical part of growth and being able to help more people. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

On today's show, Kara joins Gary Vaynerchuk for his video series “Marketing For The Now” to discuss trends for 2021 and beyond. Kara zeroes in on four key areas of focus: supply chain, health and wellness, brand trust, and direct-to-consumer businesses.Kara also discusses formulating the best strategies going forward, with those vital business areas in mind. Were her predictions correct? Listen in to find out! Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks. To learn more about Marketing For The Now:https://www.youtube.com/watch?v=9FesfoXnXRwhttps://www.garyvaynerchuk.com/ Sponsored By:LinkedIn Jobs - Head to LinkedIn.com/KaraGoldin to post your job for free. Check out our website to view this episode's show notes: https://karagoldin.com/podcast/ireplay-mftn

Joe and Robert kick off their annual predictions episode by grading last year's forecasts using ChatGPT. They revisit what hit, what missed, and why context often ruins otherwise solid predictions. Along the way, they discuss AI's uneven progress, platform power shifts, crypto hype, nostalgia marketing, podcast attrition, and the growing tension between tech optimism and cultural fatigue. The episode closes with fresh predictions spanning marketing, media, sports, and culture. Key Topics and Takeaways 2025 Predictions Reviewed (with AI grading) BlueSky stalls while X stabilizes and improves monetization TikTok avoids a ban and continues to grow despite regulatory pressure AI image tools (including early Sora) underwhelm initially Bitcoin fails to hit $200K despite strong institutional momentum Generative AI stumbles, but without a single catastrophic "AI Chernobyl" Online sports gambling faces increased scrutiny and structural pullbacks Podcast attrition accelerates quietly ("pod fading") Major brands lean hard into nostalgia as a hedge against AI sameness One major political prediction completely misses 2026 Prediction Overview Joe goes deep into the importance of email as an indication of humanity and states that the reply rate will be the key KPI for email moving forward. In addition, he makes big bets on: - Famous creators stopping their channels - Elon Musk's net worth at the end of the year - Apple buying Disney Robert believes that AI strategy will no longer be in vogue, and marketers will stop using it altogether because AI will be integrated into everything. Robert also discusses "the Mamdani effect" and how it will take over the election process. Tune in to the episode to get all the predictions right up to the very last minute.  Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork