Podcasts about Marketing

#706 In part two of our masterclass with Dave Menz, the Laundromat Millionaire, we shift from customer experience to the operational engine that drives a truly scalable business. Dave reveals how documented systems, strong SOPs, and empowered employees are the foundation of long-term success — not just in laundromats, but in any service-based business. From unclogging drains before they flood your store to building a business that thrives while you're on vacation, this episode is packed with tactical wisdom and real-world examples. We also explore innovative revenue streams, the truth about passive income, and how digital marketing is reshaping this traditionally overlooked industry. If you're serious about building a business that runs without you, class is in session again with Dave Menz! (Original Air Date - 4/29/25) What we discuss with Dave: + Systems create true scalability + SOPs prevent costly emergencies + Maintenance must be proactive + Full-service laundromats win loyalty + Attended stores attract premium clients + Marketing works if product stands out + Revenue varies by market density + Partnerships can boost utilization + Always improve processes and systems + Humility and curiosity drive growth Thank you, Dave! Check out Laundromat Millionaire at ⁠LaundromatMillionaire.com⁠. Check out Queen City Laundry at ⁠QueenCityLaundry.com⁠. Follow Dave on ⁠Facebook⁠ and ⁠LinkedIn⁠. Watch the ⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

When you were a kid, having an imaginary friend was harmless, maybe even healthy. But as a business owner? That imaginary friend can tank your marketing. Too many businesses build their strategy around an avatar that looks neat on paper but has nothing to do with the real people who buy from them. In this episode of *More Than a Few Words*, Rachel Allen and I dig into why client avatars often miss the mark and what you can do instead. **Key Insights** • Demographics alone are useless. Age, gender, and job title won't tell you what keeps someone awake at 3 a.m. Worries and motivations matter more than surface stats. • Your best customers live at the intersection of three groups: the people you want to talk to, the ones you actually attract, and the ones willing to pay. That sweet spot is your marketing home base. • Data flattens people into averages. Great marketing leans into quirks, because quirks are what make your audience pay attention. **Actionable Takeaways** • Swap demographics for psychographics. Go deeper into what your audience values, fears, and hopes for. • Talk to 10 or 20 real people. Forget long surveys. Short, human conversations reveal more than a polished PDF ever will. • Audit your own copy. Ask yourself, “Would I say this sentence out loud to the last customer I spoke with?” If the answer is no, rewrite it. • Bring in an outside perspective. A trusted colleague, a coach, even a tool like ChatGPT can help you see blind spots you can't catch alone. • Don't shy away from edges. The quirky details that make your audience unique are the ones that make your marketing memorable. If you're still writing for your imaginary friend, this conversation is your wake-up call. Stop talking to make-believe customers and start connecting with the real ones who are ready to listen.   About Rachel Allen  Rachel Allen is a fast-thinking, deeply nerdy marketer with broad-ranging experience in for-profit and non-profit sectors. She's written for some of the biggest (and smallest) names in business, and excels at marketing that's equal parts data-driven and human-centered. Having run a marketing business for 17 years with clients in 21+ countries, Rachel's written for some of the top names in entrepreneurship, as well as influencers, brick-and-mortar businesses, and non-profits around the world. Her work has contributed directly to high-ROI launches, leaps in audience engagement, industry awards, relationships with top venture capital firms, and national-level honors. Find out more at boltfromthebluecopywriting.com  

Watch the YouTube version of this episode HEREIn this episode, host Tyson Mutrux shares his top tools, gadgets, and resources that boost his productivity and well-being. Covering everything from health aids like the Chirp Wheel and Back Pod, to office and recording gear, AI-powered software, and business management platforms, Tyson offers practical recommendations for both personal and professional use. Listen in for actionable insight to streamline workflows and enhance daily operations.1:06 Health and Wellness Tools3:02 Google Docs Dark Mode and Chrome Extensions6:42 Microphone Accessories and Lighting8:37 Favorite AI Tools and Browsers14:30 Zoho and Case Management Software16:36 Notebook LM and Video Transcription Tools17:34 Presentation and Video Editing Tools18:36 Agent Building Platforms and Communication Tools21:27 Automation and Whiteboard Tools23:41 Trial Resources and Background Research Key Takeaways:Health and wellness tools for back and rib pain reliefOffice and recording equipment for video production and podcastingSoftware and AI tools for productivity and organizationCommunication tools for team collaboration and messagingData analysis and insights toolsPresentation and video content creation toolsWorkflow automation and integration solutionsFinancial management tools for expense trackingLanguage interpretation services for multilingual needsResources for improving writing and sales skillsTune in to today's episode and checkout the full show notes here. 

In this episode we explore the importance of timing, simplicity, and passion in crossing the chasm from early adopters to mass market adoption for any company or product. We also talk about personal branding and storytelling in business success.TakeawaysThe importance of timing in market adoption is crucial for success.Simplicity in product and message helps in crossing the chasm.Passion of the founder is key to engaging customers and building trust.Personal branding and owning your domain are essential in today's digital age.Podcasts are a powerful medium for entrepreneurs to share their stories.Taking photos with others can help expand your network and reach.The cascade theory emphasizes the need for a product to be easily shareable.Entrepreneurs should focus on grassroots marketing strategies.Building a business with passion can lead to success without large budgets.About Jim JamesJim has spent over 25 years running his own PR and Marketing Firm, EastWest Public Relations. He sold his firm and now helps Founders/Entrepreneurs get noticed in the noisy world we live in.You can find him and his podcast, the Unnoticed Entrepreneur at: https://www.jimajames.com CONNECT WITH USGet Your Weekly EDGE Newsletter. It's FREE.Bottom Line Up Front (BLUF)Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.ContentBrandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and peak performance.Who it's forPeople that want to achieve their full potential.Claim your edge with others who have been getting a step ahead. Link to sign up: https://edge.ck.page/bea5b3fda6 A Podcast for entrepreneurs and peak performersPart of the Best Podcast Network: Productivity Podcast, Marketing Podcast, Business Plan Podcast, 401k Podcast, Car Accident Lawyer Podcast,

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90% of local marketing agencies struggle with competitive differentiation in saturated markets. Helen Pollitt, SEO strategist at iStock with proven experience in local market penetration, shares her systematic approach to rapid visibility improvement. The discussion covers her three-phase implementation framework: data-driven baseline assessment to identify existing success patterns, technical infrastructure audit to ensure scalable foundation, and competitive gap analysis to capitalize on market positioning opportunities.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Now on Spotify Video! Most people have been using AI for decades, but only a few understand how to leverage it. After more than 40 years in the field, Stephen Wolfram has seen how breakthroughs like ChatGPT seem to emerge out of nowhere, and he believes the real power isn't the technology itself, but learning how to think in a way machines can work with. In this episode of the AI Vault series, Stephen breaks down how artificial intelligence truly works, what the future of automation will look like,  and why mastering computational thinking is the next critical skill for entrepreneurs and innovators. In this episode, Hala and Stephen will discuss: (00:00) Introduction (02:31) His Early Fascination With Science and AI (05:52) How Artificial Intelligence Began (14:18) The Foundations of Computational Thinking (21:31) The Role of Computational Thinking in AI (25:52) How ChatGPT and Neural Networks Work (33:45) Can AI Develop Real Consciousness? (39:23) How AI Will Transform the Future of Work (45:27) Will AI in Action Surpass Human Intelligence? Stephen Wolfram is a computer scientist, mathematician, theoretical physicist, and the founder and CEO of Wolfram Research. He created Mathematica, Wolfram Alpha, and the Wolfram Language, and is widely recognized for his pioneering work in computation and complex systems. A MacArthur “Genius” Grant recipient, Stephen has authored several influential books, including What Is ChatGPT Doing? Today, he stands as one of the leading voices shaping global understanding of AI and computational thinking. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host  Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/design and use code PROFITING Intuit QuickBooks - Bring your money and your books together in one platform at QuickBooks.com/money  Resources Mentioned: Stephen's Book, What Is ChatGPT Doing?: bit.ly/-ChatGPT  Stephen's Website: stephenwolfram.com  Stephen's Book, A New Kind of Science: bit.ly/NKScience  Stephen's Book, An Elementary Introduction to the Wolfram Language: bit.ly/WolframL  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, AI Marketing, Prompt, AI in Business, Generative AI, AI for Entrepreneurs, AI Podcast 

Live from the Morgan Stanley Global Consumer & Retail Conference, our analysts discuss how AI is reshaping the future of shopping in the U.S.Read more insights from Morgan Stanley.----- Transcript -----Michelle Weaver: Welcome to Thoughts on the Market. We're coming to you live from Morgan Stanley's Global Consumer and Retail Conference in New York City, where we have more than 120 leading companies in attendance. Today's episode is the second part of our live discussion of the U.S. consumer and how AI is changing consumer companies. With me on stage, we have Arunima Sinha from the Global and U.S. Economics team, Simeon Guttman, our U.S. Hardlines, Broad Lines, and Food Retail Analyst, and Megan Clap, U.S. Food Producers and Leisure Analyst. It's Friday, December 5th at 10am in New York. So, Simeon, I want to start with you. You recently put out a piece assessing the AI race. Can you take us through how you're assessing current AI implementation? And can you give us some real-world examples of what it looks like when a company significantly integrates AI into their business? Simeon Gutman: Sure. So, the Consumer Discretionary and Staples teams went to each of their covered companies, and we started searching for what those companies have disclosed and communicated regarding their AI. In some cases, we used AI to do this search. But we created a search and created this universe of factors and different ways AI is being implemented. We didn't have a framework until we had the entire universe of all of these AI use cases. Once we did, then we were able to compartmentalize them. And the different groups; we came up with six groups that we were able to cluster. First, personalization and refined search; second, customer acquisition; third product innovation; fourth, labor productivity; fifth, supply chain and logistics. And lastly, inventory management. And using that framework, we were able to rank companies on a 1 to 10 scale. Across – that was the implementation part – across three different dimensions: breadth, how widely the AI is deployed across those categories; the depth, the quality, which we did our best to be able to interpret. And then the last one was proprietary initiatives. So, that's partnerships, could be with leading AI firms. So that helped us differentiate the leaders with others, not necessarily laggards, but those who were ahead of in the race. In some cases, companies that have communicated more would naturally scream more, so there is some potential bias in that. But otherwise, the fact pattern was objective. Walmart has full scale AI deployment. They're integrated across their business. They've introduced GenAI tools. That's like their Sparky shopping assistant. As well as integrated to in-store features. They talked about it. It's been driving a 25 percent increase in average shopper spend. They've recently partnered with OpenAI to enable ChatGPT powered Search and Checkout, positioning where the company, where the customer is shopping. They're also layering on augmented reality for holiday shopping, computer vision for shelf monitoring. LLMs for inventory replenishment. Autonomous lifts, the list goes on and on. But it covers all the functional categories in our framework. Michelle Weaver: And how about a couple examples of the ways companies are using these? Any interesting real world use cases you've seen so far? Simeon Gutman: So, one of them was in marketing personalization, as well as in product cataloging. That was one of the more sided themes at this conference. So, it was good timing. So, the idea is when product is staged on a company's website; I don't think we all appreciate how much time and many hours and people and resources it takes to get the correct information, to get the right pictures and to show all the assortment – those type of functions AI is helping enable. And it sounds like we're on the cusp of a step change in personalization. It sounds like AI, machine learning or algorithm driven suggestions to consumers. We didn't get practical use cases, but a lot of companies talked about the deployment of this into 2026, which sounds like it's something to look forward to. Michelle Weaver: And Megan, how would you describe AI adoption in your space in terms of innings and what kind of criteria are you using to assess the future for AI opportunity and potential? Megan Clapp: Yeah, I would say; I'd characterize adoption in the Food and broader Staples space today is still relatively early innings. I think most companies are still standing up the data infrastructure, experimenting with various tools. We're seeing companies pilot early use cases and start to talk about them, and that was evident in the work we did with the note that Simeon just talked about. And so, the opportunity, I think, going ahead, lies in kind of what we see in terms of scaling those pilots to become more impactful. And for Staples broadly, and Food, you know, ties into this. I think, these companies start with an advantage and that they sit on a tremendous amount of high frequency consumption data. So, the data availability is quite large. The question now is, you know, can these large organizations move with speed and translate that data into action? And that's something that we're focused on when we think about feasibility. I think we think about the opportunity for Food and Staples broadly as we'd put it into kind of two areas. One is what can they do on the top line? Marketing, innovation, R&D, kind of the lifeblood of CPG companies, and that's where we're seeing a lot of the early use cases. I think ultimately that will be the most important driver – driving top line, you know, tends to be the most important thing in most consumer companies. But then on the other side, there are a lot of cost efforts, supply chain savings, labor productivity. Those are honestly a bit easier to quantify. And we're seeing real tangible things come out of that. But overall I think the way we think about it is the large companies with scale and the ability to go after the opportunity because they have the scale and the balance sheet to do so – will be winners here, as well as the smaller, more nimble companies that, you know, can move a little bit faster. And so that's how we're thinking about the opportunity. Michelle Weaver: Can you give us also just a couple examples of AI adoption that's been successful that you've seen so far? Megan Clapp: Yeah, so on the top line side, like I said, kind of marketing innovation, R&D. One quick example on the Food side. Hershey, for example, they're using algorithms to reallocate advertising spend by zip code, based on the real time sell through. So, they can just be much more targeted and more efficient, honestly, with that advertising spend. I think from an innovation perspective too, these companies are able to identify on trend things faster and incorporate that and take the idea to shelf time down significantly. And then on the cost side, you know, General Mills is a company is actually relatively, far ahead, I'd say, in the AI adoption curve in Staples broadly. And what they've done is deployed what they call digital twins across their network, and it has improved forecast accuracy. They've taken their historical productivity savings from 4 percent annually to 5 percent. That's something that's structural. So, seeing real tangible benefits that are showing up in the PNL. And so, I think broadly the theme is these companies are using AI to make faster, and more precise decisions. And then I thought, I'd just mention on the leisure side, something that I felt was interesting that we learned from Shark Ninja yesterday at the conference is – when asked about the role of Agentic AI in future commerce, thinks it'll be huge was how he described; the CEO described it. And what they're doing actively right now is optimizing their D2C website for LLMs like ChatGPT and Gemini. And his point was that what drives conversion on D2C today may not ultimately be what ranks on AI driven search. But he said the expectation is that by Christmas of next year, commerce via these AI platforms will be meaningful; mentioned that OpenAI is already experimenting with curated product transactions. So, they're really focused on optimizing their portfolio. He thinks brands will win; but you have got to get ahead of it as well. Michelle Weaver: And that's great that you just brought up Agentic commerce. We've heard about it quite a bit over the past couple of days, Simeon. And I know you recently put out a big piece on this theme. Agentic commerce introduces a lot of possibility for incremental sales, but it also introduces the possibility for cannibalization. Where do you see this shaking out in your space? Are you really concerned about that cannibalization possibility? Simeon Gutman: Yeah, so the larger debate is a little bit of sales cannibalization and a potential bit of retail media cannibalization. So, your first point is Agentic theoretically opens up a bigger e-commerce penetration and just more commerce. And once you go to more e-commerce, that could be beneficial for some of these companies. We can also put the counter argument of when e-commerce came, direct-to-consumer type of selling could disintermediate the captive retailer sales again. Maybe, maybe not. Part of this answer is we created a framework to think about what retailers can protect themselves most from this. Two of them; two of the five I's are infrastructure and inventory. So, the more that your inventory is forward position, the more infrastructure you have; the AI and the agent will still prioritize that retailer within that network. That business will likely not go elsewhere. And that's our premise. Now, retail media is a different can of worms. We don't know what models are going to look like. How this interaction will take place? We don't know who controls the data. The transactions part of this conference is we were hearing, ‘Well, the retailers are going to control some of the data and the transaction.' Will consumers feel comfortable giving personal information, credit card to agents? I'm sure at some point we'll feel comfortable, but there are these inertia points and these are models that are getting worked out today. There's incentives for the hyperscalers to be part of this. There's incentive for the retailers to be part of it. But we ultimately don't know. What we do know is though forward position inventory is still going to win that agent's business if you need to get merchandise quickly, efficiently. And if it's a lot of merchandise at once. Think about the largest platforms that have been investing in long tail of product and speed to getting it to that consumer. Michelle Weaver: And Arunima, I want to bring this back to the macro as well. As AI adoption starts to ramp the labor market then starts to get called into question. Is this going to be automation or is it going to be augmentation as you see a ramp in AI adoption? So how are your expectations for AI being factored into your forecast and what are you expecting there? Arunima Sinha: There are two ways that we think about just sort of AI spending mattering for our growth forecasts. One part is literally the spend, the investment in the data centers and the chips and so on. And then the other is just the rise in productivity. So, does the labor or does the human capital become more productive? And if we sum both of those things together, we think that over 2026 – [20]27, they add anywhere between 40-45 basis points to growth. And just to put things in perspective, our GDP growth estimate for the end of this year in 2026 is 1.8 percent. For 2027, it's 2.0 percent. So, it's an important part of that process. In terms of the labor market itself, the work that you have led, as well as the work that we've been doing – which is this question about adoption at the macro level, that's still fairly low. We look at the census data that tracks larger companies or mid-size companies on a monthly basis to say, ‘How much did you use AI tools in the last couple of weeks.' And that's been slowly increasing, but it's still sort of in the mid-teens in terms of how many companies have been using as a percentage. And so, we think that adoption should continue to increase. And as that does, for now, we think it is going to be a compliment to labor. Although there are some cohorts within sort of demographic cohorts in terms of ages that are probably going to be disproportionately impacted, but we don't think that that's a sort of near term 2026 story. Michelle Weaver:  Well, thank you all for joining us and please follow Thoughts on the Market wherever you listen to podcasts. Thank you to our panel participants for this engaging discussion and to our live and podcast audiences. Thanks for listening. If you enjoy Thoughts on the Market, please leave us a review wherever you listen and share the podcast with a friend or colleague today.

In this episode of the Coaches Compass, Mike explains why a lot of coaches and coaching businesses are struggling right now. More importantly, he explains how you can be part of the small percent that thrive. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Think your B2B world is doomed to be dry and boring? Kathryn Frankson sits down with Jay Schwedelson to prove the opposite, pulling stories from massive fintech stages, tiny city libraries, and even her own tea obsession to show how human your marketing could be. From last touch attribution myths to three year event strategies that actually leave room for creativity, this conversation is basically a permission slip to stop hiding behind spreadsheets and start telling real stories. If you have ever been told to just “stick to the numbers,” you are going to feel very seen.ㅤConnect with Kathryn on LinkedIn and explore Money20/20 to see how she brings human first storytelling into massive global fintech events.ㅤBest Moments:(01:20) Kathryn shares how years as a quota carrying B2B sales rep shaped her obsession with human centered marketing and real storytelling.(03:40) Why she loves so called boring B2B industries and hires people with zero events background to keep perspectives fresh and curious.(07:30) The New Berlin library trust fall video, a renamed Minnesota town, and a car dealership spoof show how wildly creative “unsexy” sectors can be.(10:05) Kathryn breaks down how Money20/20 uses three year strategy, data, and clear guardrails so creativity and storytelling are baked into the plan, not random one offs.(12:05) A takedown of last touch attribution and the gap between how humans actually discover brands and how most marketing teams try to measure it.(15:05) Kathryn sells Jay on switching from coffee to tea with a mini masterclass on polyphenols, calmer energy, and her “I like my marketing hot, but my tea hotter” tagline.ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

From tennis rackets to Beyoncé, Microsoft to Apple…brand legends David Aaker and Marcus Collins have seen it all, and they're here to close out our series with a masterclass on brand-led leadership.In the final episode of this season of The Brand Builder's Playbook, hosts Jim Stengel and Ryan Barker reflect on the journey through our previous seven episodes before welcoming two of the biggest voices in marketing: David Aaker, often called the “Father of Modern Branding,” and Marcus Collins, award-winning marketer, author, and cultural expert. Together they dig into what it takes to get true buy-in for brand inside organizations, the traps of short-termism, and why culture, conviction, and clear differentiation are the ultimate energizers for growthFrom the evolution of brand equity to the five B's framework, from the lessons of Steve Jobs to the rise of cultural resonance, this finale ties the whole playbook together, offering both inspiration and practical tools for brand builders at every level.Closing thought: great brands don't just sell, they lead. And the smartest leaders put brand at the center of every decision.th David Aaker and Marcus Collins—If you've enjoyed this series, please share it with your team, your friends, or anyone passionate about building brands. Join in the conversation below…tell us what you've learned and what you'd love to hear in Season 2!—Download this week's worksheet: https://bit.ly/4qDgxKGRead about upcoming episode topics and guests here: https://bera.ai/podcast/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this bonus episode of Creative Juice, Jack McCarthy joins Dave Hamilton as a guest on Gig Gab to dig into the real business of music, how to grow attention, capture it, and convert it into lasting fan relationships. You'll learn why the right material works, how to transform inspiration into your own content, and why audio quality matters less than energy when you're trying to make fans say, "who is this band?" It's about creating cultural moments, fueling FOMO, and turning one-time listeners into repeat buyers. This is where "Always Be Performing" extends beyond the stage into every piece of marketing you share. From building email and SMS lists to flattening the revenue rollercoaster with calendars and consistent outreach, you'll see how indie artists can move from surviving to thriving. Jack and Dave walk through practical strategies like dissecting viral hits, harnessing UGC, and even using AI to smash blank page syndrome. You'll hear why you're probably not being "salesy" enough, and how treating your marketing as another form of performance makes it feel authentic, not forced. If you're ready to stand out in a noisy world, this episode shows you how.

Well today we welcome Leah to the R2Kast

#thePOZcast is proudly brought to you by Fountain - the leading enterprise platform for workforce management. Our platform enables companies to support their frontline workers from job application to departure. Fountain elevates the hiring, management, and retention of frontline workers at scale.To learn more, please visit: https://www.fountain.com/?utm_source=shrm-2024&utm_medium=event&utm_campaign=shrm-2024-podcast-adam-posner.This episode is powered by WelcometoTimesSquare.com, the billboard where you can be a star for a day.” http://WelcometoTimesSquare.comThanks for listening, and please follow us on Insta @NHPTalent and www.youtube.com/thePOZcastFor all episodes, please check out www.thePOZcast.com SummaryIn this conversation, Matt Medved, co-founder and CEO of Now Media, shares his journey from human rights research to becoming a leading figure in Web3. He discusses the evolution of NFTs, the impact of AI on music, and the importance of storytelling in the digital age. Matt emphasizes the need for creators to find their unique voice and leverage technology to enhance their work. He also reflects on the challenges and opportunities within the rapidly changing landscape of digital culture and media.Takeaways- Matt Medved is a prominent figure in the Web3 space, known for his work with NFT Now and Now Media.- The evolution of NFTs and blockchain technology has transformed the creative landscape.- Human rights research experiences shaped Matt's perspective on storytelling and social impact.- Transitioning from journalism to technology was a natural progression for Matt, driven by his passion for innovation.- Building Billboard Dance was a pivotal moment in Matt's career, influencing the dance music scene.- AI is revolutionizing music creation, providing new tools for artists to enhance their creativity.- The NFT boom brought excitement but also challenges, leading to a market correction.- Now Media aims to cover the broader spectrum of digital culture beyond just NFTs.- Advice for young creators includes finding their unique voice and leveraging technology to enhance their work.- Matt's legacy will be defined by his commitment to empowering artists and telling important stories. Chapters00:00 Introduction to Matt Medved and Now Media01:57 The Evolution of NFTs and Blockchain Technology03:55 Matt's Background and Early Influences08:05 Human Rights Work and Its Impact on Matt's Career11:52 The Intersection of Music and Journalism14:43 Transitioning to Technology and Music Journalism18:58 Building Billboard Dance and Influencing the Genre22:44 The Rise of Bedroom Producers and Mental Health in Music26:43 Embracing Technology in Music Creation29:46 The Future of Digital Art and NFTs31:50 The Evolution of Bitcoin and NFTs34:56 The Impact of NFTs on the Music Industry38:55 Navigating the Challenges of Entrepreneurship41:52 Maintaining Journalistic Integrity in a Rapidly Changing Landscape45:21 The Shift from NFTs to Broader Digital Culture49:26 The Resurgence of Collectibles in a Digital Age51:16 AI's Role in Modern Dating and Creativity54:10 The Balance Between Innovation and Regulation01:00:31 Legacy and the Future of Digital Media01:02:20 Advice for Young Creators in a Digital World   

SHOW NOTES: https://www.haileyrowe.comer/get-unstuckJoin my free Facebook community for business support & to connect with other health coaches: https://www.facebook.com/groups/themarketinghubgroup/Facebook: https://www.facebook.com/haileyrowecoachInstagram: https://www.instagram.com/hailey_roweTwitter: https://www.twitter.com/hailey_rowe

New creators struggle to choose the right platform for monetization. Danielle Pederson, CMO at Amaze, explains how authenticity-first content strategy drives revenue generation. She outlines building genuine audience connections before platform selection, then leveraging merchandise sales through custom product design and direct fan engagement to convert followers into paying customers.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this Marketing Over Coffee: Learn about electric vehicles, solar energy, carbon harvesting and more from the man behind SuperCool! Direct Link to File Starting with the plan of being a spy in the CIA! Teaching at Nanjing University and working for Kryptonite Watching China ramp up and wondering what a billion cars on the […] The post Green Energy Update with Josh Dorfman appeared first on Marketing Over Coffee Marketing Podcast.

Coach's SVP of Global Visual Experience Giovanni Zaccariello reveals how the brand transformed from heritage accessory house to Gen Z cultural force by treating retail as community infrastructure. From hospitality-infused Coach Play stores to strategically sustainable holiday displays, the conversation explores how physical experience became Coach's competitive advantage in an increasingly digital marketplace.Why Shop When You Can Play?Key takeaways:Gen Z seeks human connection and community, not just product transactionsCoach studied consumers in their homes to understand life, not just buying behaviorsExperience per square foot matters as much as sales per square footUsing the same holiday tree for five years reduced waste while building brand consistencyPhysical and digital spaces should converge, not replicate each other"Putting bags on shelves was no longer an option because everybody during the pandemic, including my mom who is 89, can buy online. They're coming to the stores and they want more." - Giovanni Zaccariello [00:06:37]"The next few years are going to be years of what I call experience maximalism where literally new things are going to be mundane because consumers are so much more connected now on social, and they see what's going on." - Giovanni Zaccariello [00:44:50]"It's about the consumer talking to us instead of Coach talking to the consumer. It's a much deeper dialogue." - Giovanni Zaccariello [00:45:46]"When things don't work, we don't just move on. We've created this honest feedback loop where we learn from things. If we don't learn, what's the point of testing and learning?" - Giovanni Zaccariello [00:41:17]Associated Links:Explore Coach Play conceptsCoach coffee shopsCheck out Future Commerce on YouTubeCheck out Future Commerce Plus for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What happens when tequila meets soccer?

NEXT EPISODE→ It's Time to Pay Yourself | Book Club | ‘Profit First' by Mike Michalowicz | 109SHOW NOTES→ 317: The Full Show Notes PageFROM CHARELLE→  Annual Planning Checklist→  Annual Reflection Questions→  1:1 Annual Planning Strategy Day→  Charelle's website→  Instagram→  LinkedIn→  TikTokWHEN YOU'RE READY

What do Santa, Suites, and Serenity all have in common? They're all at Hyatt Lodge Oak Brook Chicago! We're staying in their signature “Santa Suite” and chatting the holidays with Michelle Marvin, Director of Sales and Marketing!Michelle tells us about the scenic property, which is surrounded by forest preserve, and has rich historic ties to McDonald's former headquarters! Hear about the property's amenities, such as their absolutely insane indoor pool (perf for winter staycations), a full-service spa, and incredible wedding packages (Michelle even likely sold Aaron on scheduling his wedding)! We also chat about why they are the must-do location for winter and Christmas fun in the suburbs. This year's fun includes their famous holiday pop-up bar “Prancer's Pub”, the family-friendly “Deck the Halls” crafting & cocoa events, and of course - THE SANTA SUITE - a North Pole Suite which includes a special surprise from Santa and stunning lake views.Check out the links below to book a stay, explore the property, and plan your own suburban holiday fun!HOTEL RESERVATIONS: https://www.hyatt.com/hyatt-hotels/en-US/chilo-hyatt-lodge-oak-brook-chicagoHOLIDAY OFFERINGS: https://www.hyatt.com/hyatt-hotels/en-US/chilo-hyatt-lodge-oak-brook-chicago/holidaysPRANCER'S PUB MENU: https://www.hyatt.com/content/dam/hotel/propertysites/assets/hyatt/chilo/documents/en_us/dining/hearth-lounge/389115_Prancers_Pub_Menu_Card.pdfWEDDING INFO: https://www.hyatt.com/hyatt-hotels/en-US/chilo-hyatt-lodge-oak-brook-chicago/weddingsSPA: https://www.hyatt.com/hyatt-hotels/en-US/chilo-hyatt-lodge-oak-brook-chicago/spa

Visual search remains underutilized by 73% of small businesses despite growing consumer adoption. Helen Pollitt from iStock brings enterprise-level visual content strategy expertise, having guided thousands of SMBs through digital transformation initiatives that increased organic visibility by measurable percentages. The discussion covers integrated content framework strategies that treat visual assets as core SEO components rather than secondary elements, and tactical approaches for small businesses to gain competitive advantages over larger enterprises through strategic visual search optimization.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In today's episode, we'll discuss: Year-end processing doesn't have to feel like an annual stress cycle. In this episode, you'll learn five simple strategies to make December smoother, more predictable, and far less overwhelming

In this season-finale episode of The Burleson Box, Dustin Burleson is joined by longtime collaborator and digital marketing pioneer Jimmy Nicholas for a wide-ranging conversation on how artificial intelligence is actively reshaping dentistry and orthodontics.Their story goes back more than a decade to the Dan Kennedy GKIC days, a marketer-of-the-year competition, and the early experiments that turned Google into one of Dustin's top sources of new patients. Now, after selling his agency and sitting out a non-compete, Jimmy returns with a new focus on AI, compliance, automation, and what he calls “simple alignment” across marketing, operations, and team communication.This conversation moves well past surface-level AI hype. Dustin and Jimmy unpack what is actually working right now inside real practices, what most doctors still misunderstand, and where real opportunity exists heading into 2026.You will hear why Answer Engine Optimization, or AEO, may soon matter more than traditional SEO, how AI is changing follow-up systems, phone automation, and patient communication, and why most medical and dental websites are still invisible to large language models. They also discuss the risks that come with careless AI use, including HIPAA violations, hallucinated data, and unreliable financial calculations.This episode is essential listening for any practice owner who wants to stay competitive, protect their team's time, and apply AI with discipline rather than guesswork.Resources Mentioned:AI Beta Group (Free Community)Wealthy Entrepreneur Strategy Consultations ***The Burleson Box is brought to you by OrthoFi:Grow More. Worry Less. Simplify Your Practice with OrthoFi.Did you know that practices using OrthoFi start more patients and reduce financial barriers without adding complexity to their operations? With OrthoFi, you can simplify the insurance and patient financial process, streamline collections, and free up your team to focus on patient care. OrthoFi combines smart technology with patient-friendly payment solutions to help you start more treatment, improve cash flow, and deliver a better overall experience. Patients love the flexibility. Practices love the results.Take advantage of a platform built specifically for orthodontists and dental specialists—helping you manage everything from eligibility verification to automated payment processing in one easy-to-use system. Grow your starts. Increase your efficiency. And reduce the headaches of insurance and collections with OrthoFi.Want to learn more? Schedule a demo today and see how OrthoFi can help your practice thrive.Click below to learn more:OrthoFi.com*** Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.http://www.theburlesonbox.com/sign-up Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:http://www.theburlesonreport.com Follow Dustin Burleson, DDS, MBA at:http://www.burlesonseminars.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Keywords: inventions, entrepreneurship, marketing, networking, product development, QVC, intellectual property, business success, female entrepreneurs, creativity Summary: In this engaging conversation, Mitch Beinhaker interviews Lisa Ascolese, an accidental inventor and entrepreneur, who shares her journey from childhood creativity to successful product development. Lisa discusses her early inventions, the challenges of marketing, and the importance of networking and persistence in entrepreneurship. She emphasizes the need for commitment, the role of effective marketing, and the significance of teamwork in achieving business success. The conversation also touches on the importance of intellectual property protection and the mindset required to navigate the entrepreneurial landscape. Takeaways Lisa Ascolese's journey as an accidental inventor began in childhood. Networking is crucial for success in entrepreneurship. Persistence and follow-up are key to building relationships. Understanding the market is essential before launching a product. You must be committed and passionate about your product. Marketing is a vital component of product success. Utilizing technology can enhance marketing efforts. Teamwork allows for greater freedom and productivity. Visualizing goals can help in achieving them. Overcoming negative feedback is essential for growth. Titles The Accidental Inventor: Lisa Ascolese's Journey From Ideas to Inventions: The Entrepreneurial Path   Sound bites "You're born an inventor." "Follow up is crucial." "You have to be all in."   Chapters 00:00 Introduction to Inventions and Entrepreneurship 01:15 Lisa's Journey as an Accidental Inventor 03:08 The Bosom Buddy and Early Marketing Efforts 06:32 From Prototypes to QVC: The Bun Tie 09:31 Navigating QVC: The Wrap-in-Store Organizer 11:00 The Reality of Product Development Risks 12:20 The Importance of Networking and Connections 15:43 Evaluating Commitment in Entrepreneurs 19:32 The Role of Marketing in Product Success 22:13 Leveraging Technology for Marketing 25:29 The Power of Teamwork in Business 28:30 Creating a Lifestyle of Freedom 30:37 Teaching Entrepreneurship: Lisa's Impact 34:49 The Importance of Persistence and Connection 36:32 The Secret to Success: Openness and Networking 41:53 The Canvas Exercise: Visualizing Goals 44:08 Overcoming Doubts and Negative Feedback 48:42 Intellectual Property: Protecting Your Ideas

Dans cet épisode, Laurent reçoit à nouveau Lucas Lefebvre, cofondateur de La Fourche, le magasin bio en ligne le moins cher de France. Trois ans après son premier passage, il revient nous expliquer comment La Fourche a affiné son modèle, renforcé son ADN et accéléré sa croissance, alors même que le marché du bio vivait ses pires années. Car si La Fourche superforme dans un écosystème en chute libre, c'est grâce à son modèle d'adhésion : un pilier qui lui permet de casser les prix des produits en réduisant drastiquement les coûts publicitaires. Résultat : l'entreprise a enregistré +76% de croissance en 2023, alors que le marché du bio reculait d'environ -10%. Sa marque propre compte désormais 400 références et représente plus de la moitié des ventes. Au programme : 00:00:00 - Ouverture / introduction de l'épisode00:10:25 - Assortiment : vrac, antigaspi et optimisation des références00:19:42 - Modèle, risques et annonce de la levée00:22:39 - Contexte marché et performance 00:36:55 - Marque propre La Fourche : évolution, 400 références et part des ventes 00:53:24 - Marketing / campagnes : tests TV, spots et résultats00:59:25 - Acquisition et tests de notoriété01:02:53 - Impact carbone : livraison ≈ 3 fois moins d'émissions qu'un déplacement en magasinEt quelques dernières infos à vous partager :Suivez Le Panier sur Instagram @lepanier.podcast !Inscrivez- vous à la newsletter sur lepanier.io pour cartonner en e-comm !Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast AddictHébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Podcast del programa Imagen Empresarial transmitido originalmente el 05 de diciembre del 2025. Conduce Rodrigo Pacheco. Los entrevistados de hoy Entrevista: Raúl Michel Guadarrama, secretario de Turismo Tema: Actualidad del Turismo Entrevista: Roberta Wohler, directora Comercial de Eleva Capital Group Tema: Actualidad de Eleva Capital y categoría Preferred Club Entrevista: Mauricio Ayala, director Cluster de Marketing de Dreams Puerto Morelos Tema: Dreams Puerto Morelos

In this episode of "The Free Lawyer," host Gary interviews Eric Ritter, CEO of Digital Neighbor and digital marketing professor, about law firm growth through effective SEO and branding. Eric shares his journey into legal marketing, the importance of defining an ideal client, and how law firms can stand out in a crowded market. They discuss AI's impact on legal marketing, the value of continuous learning and coaching, and practical strategies for work-life balance. Eric emphasizes building authentic brands and sustainable marketing systems, offering actionable advice for lawyers seeking fulfillment and long-term success.Eric Ritter is the CEO & Founder of Digital Neighbor, a nationally recognized SEO and digital marketing agency specializing in law firm growth. With over a decade of experience, Eric is a leading authority in legal marketing and AI-driven client acquisition. Known as "The SEO Sommelier," he simplifies complex digital strategies to drive growth for law firms.Eric is an adjunct professor at the University of South Florida, teaching digital marketing. He has also been featured in Authority Magazine, Search Engine Watch, and Porch. He hosts The Search Bar Podcast and leads Sip & Search, a networking series for attorneys.In addition to his professional work, Eric is actively involved in the community, serving on multiple nonprofit boards in the Tampa Bay area.Eric's Journey into Legal Marketing (00:02:10) The SEO Sommelier Concept (00:03:07) Myth 1: The Ideal Client Profile (00:04:28)SEO Focus and Resource Allocation (00:06:11)Standing Out in a Crowded Market (00:06:56) Myth 2: All Cases Are the Same (00:09:08) Consistency and Lawyer Involvement in Marketing (00:10:48) Digital Neighbor's Differentiation (00:12:44) Teaching and Staying Current (00:13:46) AI's Impact on Digital Marketing (00:15:06) The Future of Digital Marketing (00:16:58) Answer Engine Optimization (00:20:17) Sustained Law Firm Growth vs. Burnout (00:21:15) The Value of Coaching and Professional Development (00:22:44) Lawyer Fulfillment and Avoiding Burnout (00:24:19) First Steps for Established Law Firms (00:25:04) Work-Life Balance and Delegation (00:26:16) Recharging and Hobbies (00:28:02) Transformation Through Marketing (00:29:44)Would you like to learn what it looks like to become a truly Free Lawyer? You can schedule a complimentary call here: https://calendly.com/garymiles-successcoach/one-one-discovery-callWould you like to learn more about Breaking Free or order your copy? https://www.garymiles.net/break-freeYou can find The Free Lawyer Assessment here- https://www.garymiles.net/the-free-lawyer-assessment

In this episode of Better Merch…Better Marketing, Kirby and Jade compare two Black Friday promotions and explain why Lowe's delivered real value while TARGET missed the mark. They dig into the growing use of QR codes and why most businesses still are not using them effectively, emphasizing that calls to action should appear just as often on merch as they do in advertising. Jade also shares why now is the right time to begin planning for 2026, using seasonal strategy and regional insights to guide year-round marketing decisions. The Product of the Week is the Sonosphere, a wireless speaker and award with a one piece minimum, and the shout out goes to Peoples Bank and the Peoples Bank Foundation for their significant holiday giving and community volunteer efforts.

Rancho Mesa's Marketing & Media Communications Specialist Megan Lockhart sits down with Rory Anderson, Partner with the Tree Care Group, to talk about the deadliest hazards in the tree care industry.Show Notes: ⁠⁠⁠⁠⁠⁠Subscribe to Rancho Mesa's Newsletter⁠⁠⁠⁠⁠⁠Host: Megan LockhartGuest: ⁠⁠⁠⁠⁠⁠Rory Anderson⁠Producer/Editor: ⁠Jadyn Brandt⁠Music: "Home" by JHS Pedals, “Breaking News Intro” by nem0production© Copyright 2025. Rancho Mesa Insurance Services, Inc. All rights reserved.

In this episode of The Estherpreneur Podcast, I expose a truth many avoid: you can't build lasting success with a fractured soul. If you're hitting your revenue goals but still feeling anxious, disconnected, or empty—it's not burnout. It's brokenness masquerading as progress.This isn't your typical talk about balance or self-care. Together, we dive into what biblical wholeness really means—and what it doesn't. I get raw about my own struggles juggling motherhood, marriage, and business while battling the temptation to perform publicly and fragment privately.You'll learn:Why wholeness has nothing to do with perfection and everything to do with alignmentThe five dimensions of wholeness—spiritual, emotional, relational, physical, and purpose—and how to assess where you're leaking powerHow success exposes wounds, and why healing them is not optional if you want to finish wellWhy your private life must be stronger than your public platform if you're serious about building Kingdom influenceYou'll walk away with a practical self-audit to identify your weakest area—and the clarity to finally confront it. Plus, I'll show you how to invite God back into the rooms of your life and business you've kept separate. The world doesn't need more high-achieving, image-obsessed entrepreneurs. It needs whole leaders—rooted, real, and Spirit-led.If you're ready to stop pretending and start integrating—this episode is for you! If this episode stirred something in you, it's time to take the next step. Join my Business Unlimited Group Mentoring Program—a Christ-centered community where we fast, pray, plan, and build together with prophetic precision and practical strategies.

Welcome back to the Enrollify Hall of Fame series, where we spotlight some of the most compelling voices and visionary thinkers in higher education marketing and enrollment. Today, we're featuring Carrie Pitts-Densmore, Vice President of Enrollment and Marketing at Johnston Community College. Carrie's fearless leadership style, her candor around AI and culture shifts, and her relentless focus on student-centered strategy make her a standout across multiple shows on the Enrollify Network. If you're grappling with how to implement tech, lead with equity, or build empowered teams, this Hall of Fame episode is a masterclass you won't want to miss. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this year-end marketing deep dive, Chris Cochran, Director of Marketing for Harcourts Auctions, takes over the show to break down the real numbers behind what actually worked in 2025. From YouTube performance shifts to Facebook's new advertising algorithm, Chris unpacks the platforms, trends, and behaviors shaping how real estate professionals should be thinking about attention in 2026.He reveals how long-form content quietly overtook reels, why podcast audio streams dipped while YouTube surged, and the surprising reason Facebook delivered nearly 8x more impressions than Instagram despite having fewer followers. Whether you're growing a personal brand, building a listing funnel, or trying to understand where consumers actually spend time, this report exposes the truth behind modern real estate marketing.Chris also breaks down Harcourts Auctions' best-performing ad structures of the year — including Meta's overhaul of the ads manager — and how their cost per lead dropped from $85 to $16 using a simplified campaign structure. Finally, he walks through the rising dominance of texting and cold calling as email deliverability collapses, and why agents should rethink their 2026 outreach plans before Q1 hits.⏱️ Timestamps & Key Topics:[00:00] Why Chris is hosting today & what this episode covers[00:35] YouTube growth: watch time up, views down, what it means[01:54] Subscriber gains & YouTube becoming the #1 podcast platform[03:35] Facebook performance: views explode, interactions drop[04:59] Instagram analytics: high engagement, low reach[06:56] Podcast audio vs. YouTube: the platform shift[10:38] Meta Ads overhaul: the new 2026 structure explained[13:03] Dropping cost per lead from $85 → $16[17:01] Why text messaging is outperforming email outreach[19:45] Cold calling, 2026 marketing predictions & next steps

En este episodio conversamos con Miguel Treviño, primer alcalde independiente de San Pedro Garza García, quien comparte cómo un ciudadano común puede transformar su comunidad cuando decide participar activamente en lo público. Miguel relata su paso de la sociedad civil al gobierno municipal, la responsabilidad de dirigir uno de los municipios con mayor poder adquisitivo de Latinoamérica y las lecciones obtenidas al gestionar en plena pandemia. Un episodio que invita a dueños de pymes y emprendedores a reconocer que, si no participan en lo público, lo público eventualmente impactará sus vidas y negocios.   ¡Agenda ahora mismo y toma acción inmediata en el crecimiento de tu empresa! Esta evaluación te hará saber si eres candidato para nuestra membresía, la cual te ayudara a implementar todas nuestras herramientas probadas en tiempo record de la mano de un coach certificado. Si tienes más de 10 colaboradores en tu empresa...¡Aprovecha esta extraordinaria oportunidad! AGENDA AQUÍ Descarga GRATIS en nuestra página web el libro "Estimado Emprendedor", una guía empresarial y espiritual / alta consciencia para lograr ser un emprendedor dueño de pequeña y mediana empresa exitoso y pleno: https://helpimentoring.com/ Si te está gustando el podcast te pido tu apoyo para suscribirte y dejar un buen review de (5 estrellitas), servirían mucho para que más emprendedores dueños de pequeñas/medianas empresas como tú puedan tener acceso. Sígueme en redes sociales para que me hagas tus comentarios sobre los episodios ¿qué te gustó?, ¿qué no te gustó?, ¿qué te llamó la atención?, para seguir ayudándote y seguir mejorando el podcast. INSTAGRAM: https://www.instagram.com/helpimentoring.com FACEBOOK: https://www.facebook.com/helpimentoring  Aprovecha toda la ayuda que podemos darte en helpi Mentoring: 1. Con nuestros Master Class virtuales gratis. Por este medio y en Facebook podrás enterarte de los temas, días y horas. Hacemos 4 Master Class al mes. 2. Con nuestros Facebook Live gratis de Lunes a Jueves. https://www.facebook.com/helpimentoring 3. Con nuestro blog que publicamos en nuestra página de Internet: https://helpimentoring.com/blog/  En todos los formatos mencionados anteriormente compartimos herramientas exclusivas de nuestro programa que incluye muchas de las mejores herramientas y metodologías especializadas en pequeñas/medianas empresas a nivel mundial como EMyth (de Michael E. Gerber), Pumpkin Plan (de Mike Michalowicz), Profit First de Mike Michalowicz), Duct Tape Marketing (de Jhon Hantsch), etc. de diferentes áreas (operaciones, finanzas, Capital Humano, Marketing, Ventas, etc.). Mantente positivo y busca ayuda.

In this new episode of So You Want to Be a Real Estate Agent, Tina Nader is back with fresh updates on her recent wins—and a tactical breakdown of how she's marketing listings creatively and effectively in a market where days-on-market are longer and buyer urgency is lower.From pinpointing the right audience for each property to crafting high-converting social media content and using AI tools to scale marketing with precision, Tina shares what's working right now to get homes seen—and sold.Whether you're trying to breathe new life into a stagnant listing or proactively preparing for a market shift, this episode is filled with practical tools, creative ideas, and a repeatable approach that will help agents position properties more powerfully and build lasting visibility.

Want to stop sending generic emails that get ignored? Wondering how to make your email marketing more profitable with less effort? To discover how to use email segmentation to increase revenue by sending smaller, more targeted messages to the right people, I interview Chris Orzechowski.Guest: Chris Orzechowski | Show Notes: socialmediaexaminer.com/695Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What happens when alternative investments shift from niche products to the industry's go-to value proposition? In this episode, we're joined by financial planner and self-described "pathological nerd" Aravind Sithamparapillai for a rigorous exploration of private markets, product due diligence, advisor incentives, and the narratives driving the surging popularity of alts. Aravind has become known in advisor circles for asking the uncomfortable questions at conferences—the ones that expose gaps in explanations, shaky assumptions, and in some cases, outright contradictions. In this conversation, he shares the stories and analytical frameworks behind his deep dives into mortgage funds, private credit, private real estate, IRR-based marketing, vintage stacking, stale pricing, operational risk, and why even large professional allocators get burned. We explore how advisors are selling alts, how funds are pitching them, what due diligence actually requires, how expected returns can be decomposed, and why illiquidity and "low correlation" benefits rarely play out in practice. Aravind also explains how some funds maintain stable NAVs through "extend and pretend," how gating works, why audited financials aren't a safety blanket, and why even top-tier firms miss red flags. Key Points From This Episode: (0:00:38) Aravind's introduction and reputation for deep, "pathological" research (0:02:23) Why alts have become embedded in Toronto's planning culture (0:03:38) Client pressure, advisor FOMO, and the belief that 60/40 is "broken" (0:05:31) Aravind's personal path into indexing, factors, and Dimensional (0:10:46) Why he started digging into alts: curiosity, client conversations, and advisor narratives (0:13:47) The "conference meme": why he asks questions others avoid (16:58) The role of intellectual honesty vs. industry narratives (20:19) The pivotal 2023 mortgage fund story: duration, turnover, and a major contradiction (22:51) "Extend and pretend": how stable NAVs can be manufactured (28:59) What "gating" actually means and why it matters (31:48) Marketing tactics: cherry-picked start dates and chart crimes (32:47) IRR manipulation, vintage stacking, and anchoring bias (36:35) Why comparing gross private credit returns to net equity returns is misleading (39:18) The problem with "low correlation" as a selling point (41:00) Why rebalancing with illiquid assets often fails in practice (44:58) How Aravind builds expected return estimates for alts (47:07) Private real estate: why expected returns often land near public market levels (48:48) A case study: apparent outperformance disappears once you match the right benchmark (51:43) The idiosyncratic risk of overweighting single-sector, single-region REITs (55:12) Why most advisors don't truly understand the all-in fees (58:00) What real due diligence should include (and why it's so hard) (1:00:35) Should advisors trust third-party due diligence providers? (1:02:58) How much comfort should investors take from audited financials? (1:05:02) Why valuation levels (1–3) matter and why most private funds use Level 3 inputs (1:06:00) The overall conclusion: markets work, but alts require extraordinary scrutiny Links From Today's Episode: Meet with PWL Capital: https://calendly.com/d/3vm-t2j-h3p Rational Reminder on iTunes — https://itunes.apple.com/ca/podcast/the-rational-reminder-podcast/id1426530582. Rational Reminder on Instagram — https://www.instagram.com/rationalreminder/ Rational Reminder on YouTube — https://www.youtube.com/channel/ Benjamin Felix — https://pwlcapital.com/our-team/ Benjamin on X — https://x.com/benjaminwfelix Benjamin on LinkedIn — https://www.linkedin.com/in/benjaminwfelix/ Cameron Passmore — https://pwlcapital.com/our-team/ Cameron on X — https://x.com/CameronPassmore Cameron on LinkedIn — https://www.linkedin.com/in/cameronpassmore/ Ben Wilson on LinkedIn — https://www.linkedin.com/in/ben-wilson/ Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)

Steal These Workflows: 7 AI tools to build your startup in days, not months: https://clickhubspot.com/ehg Ep. 383 Can 50 people really do the work of 500 in the new AI era? Kipp, Kieran and guests Grant Lee, co-founder and CEO of Gamma, and Kristin Fracchia, who leads Marketing at Gamma, dive into the revolutionary AI workflows and org design lessons powering Gamma's $2B company—plus how any team can scale smarter with fewer resources.  Learn more on building lean, high-growth teams with generalists over specialists, scaling creative and professional workflows with AI, bridging the gap between AI-first startups and Main Street businesses, and the hacks and use cases driving productivity for millions. Recorded live at GROW Europe. Mentions Growing a startup? Get the tools, education, and support you need with HubSpot for Startups. Exclusive discounts + a full growth platform: http://hubspot.com/startups Subscribe to Mindstream newsletter https://www.mindstream.news/ Gamma https://gamma.app/ Grant Lee https://www.linkedin.com/in/grantslee Kristin Fracchia https://www.linkedin.com/in/kristinfracchia Zapier https://zapier.com/ Make https://www.make.com/en N8N https://n8n.io/ Clay https://www.clay.com/ Granola https://www.granola.ai/ Wispr https://wisprflow.ai/ Kimi K2 https://www.kimi.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Watch the YouTube version of this episode HEREIn this episode of the Maximum Lawyer podcast, host Tyson shares his presentation from the stage of MaxLawCon 2025 earlier this fall. In his presentation he explores how law firm leaders can break through self-imposed limits by embracing speed, clarity, and confidence. Drawing inspiration from Roger Bannister's four-minute mile, Tyson talks about the importance of overcoming psychological barriers, the power of setting tight deadlines, and the importance of decisive action. He shares practical strategies for increasing efficiency—such as eliminating unnecessary tasks and meetings—and emphasizes building a culture of urgency. Tyson encourages listeners to act quickly on new ideas, leveraging technology to drive growth and outpace competitors.Listen in.1:56 Breaking Psychological Barriers in Law Practice 3:22 Three Keys to Moving Faster: Clarity, Constraint, Confidence 6:02 Perfectionism vs. Action and the Maximum Lawyer Origin 7:17 Lessons on Speed: Subtraction Bias and Task Reduction11:36 Maximizing Time: Attack Lists and Executive Efficiency14:03 Striking Faster: Decision-Making and Revenue Growth16:10 The Era of Idea Execution and the Power of Speed17:19 Challenge: Take Immediate Action and Compound Speed Tune in to today's episode and checkout the full show notes here. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

I'm Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I've spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I dig into what real storytelling looks like and why so many brands get it wrong. Authenticity is not a vibe, it is evidence. Your audience can feel the difference between polished propaganda and the truth. I explain why showing your process builds more trust than any perfect promo ever could and how behind the scenes content can change the way people see your business. If you are trying to reconnect with your audience or rebuild credibility, this is the place to start.  TakeawaysShop floor storytelling can rebuild credibility.Authenticity is evidence, not just a vibe.Polished content without process appears as propaganda.Identical restaurant marketing leads to audience distrust.Behind-the-scenes content increases engagement.People crave permission to trust brands.Stripping back promotional content can boost engagement.Engagement can triple with authentic content.Social media feeds are often overly polished.Transparency is key to audience connection.Chapters00:00 Introduction to Hospitality Insights00:56 Building Credibility Through Process and ProofIf you've got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.

host: Alyson Stanfield In 2020, Dawn Trimble was laid off from her interior design job during the pandemic while navigating a divorce—and she felt relief. That moment became a turning point. Within months of painting full-time, she launched her first collection, which sold out in days and matched her corporate paycheck. Dawn talks about the practical steps she took to build momentum, what she brought from her design background into her art business, how she thinks about creativity as service rather than self-expression, and why she believes the most important thing any artist can do is simply start. HIGHLIGHTS 01:40 Dawn describes her serene watercolor paintings 03:00 The relief of being laid off during the pandemic 05:40 Creating her first collection and selling out in days 08:00 The three-legged stool business approach 26:00 Wall covering licensing partnerships that surprised her with the size of the first checks 29:00 How she structures her week 32:00 Marketing through storytelling and connection 39:00 The "Memories" collection and her father's dementia 44:00 Her faith, viewing herself as conduit, not source 47:20 Her advice to other artists: just do it DAWN'S ACTION FOR YOU Dawn reminds us that everyone has insecurities and everyone is afraid. But you have to start anyway. As she mentioned, inspiration has to find us working. You can't sit around wishing—it has to be an action. So this week, get into your studio and make something. Let inspiration find you working. To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/trimble-revenue Connect with Dawn and see more of her art: https://dawnmtrimbleart.com

Roblox represents an untapped communication platform where virtual merchandise drives real emotional value. Danielle Pederson, CMO at Amaze, explains how her company bridges digital and physical brand experiences through avatar customization. She discusses launching Amaze Digital Fits on Roblox, creating avatar clothing that can be printed as matching physical products, and leveraging gaming platforms as social connection hubs for younger audiences.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Join Simtheory: https://simtheory.ai/OpenAI has declared "Code Red" as ChatGPT faces growing competition from Gemini and other rivals. In this episode, we break down OpenAI's 6% market share decline, why their ad strategy is on hold, and what they need to do to reclaim the AI crown. We also explore DeepSeek V3.2's impressive capabilities as a cheap open-source alternative, Meta's new policy grading employees on AI skills, and the crisis facing higher education as AI fluency becomes essential. Plus, Fatal Patricia hits #1 on our Spotify charts, and Tesla's Optimus robot is running like a slightly unfit human.CHAPTERS:00:00 Intro - OpenAI Code Red & Market Share Crisis07:03 ChatGPT's Failure to Go Deeper Into Users' Lives16:33 What OpenAI Needs to Win Back the Crown26:46 Chris's Wishlist for an OpenAI Comeback31:22 DeepSeek V3.2 - The Open Source Threat39:34 Meta Grading Workers on AI Skills46:29 The University & Education AI Crisis56:25 Fatal Patricia Hits #1 & WTF of the WeekThanks for listening. Like & Sub. xoxox

Episode 326 hosts Sydney Slubik (Registered Nurse from Edmonton, Canada & the winner of our IA X ICCE Competition) Sydney joins us in the 30th chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners. 00:00 Introduction  00:40 Live from ICCE Conference 01:12 Special Guest: Sydney Slubik 01:42 Sydney's Journey into Aesthetics 03:39 Training and Development in Aesthetics 05:33 Challenges and Growth as an Injector 12:49 Experiences at ICCE Conference  17:42 Starting the Business Journey 18:24 Creating a Supportive Community 19:18 Choosing Independence Over Joining a Clinic 20:06 Future Plans for Business Growth 21:14 Challenges of Running a Business 22:23 Acquiring Business Skills 23:27 Navigating Social Media and Marketing 29:16 Consultation Process and Client Relationships 30:39 Product Choices and Industry Trends 34:11 Advice for New Practitioners 36:48 Final Thoughts and Farewell SUBSCRIBE TO OUR ONLINE PLATFORM FOR WEEKLY EDUCATION & NETWORKING CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST CONTACT US

In this episode of The Retreat Leaders Podcast, Shannon sits down with Kim DeMoss - Retreat Ranch's Executive Assistant, Yoga Teacher Training host, and long-time retreat collaborator - to talk about what it's really like to experience retreats from both sides: hosting and supporting. From her early days hosting retreats with Shannon to now managing the logistics behind the scenes, Kim shares candid insights on burnout, boundaries, work-life balance, and how she found her groove in the retreat industry. They also dive into the digital evolution of the industry - how AI and online visibility are reshaping the way leaders must market their retreats - and why self-awareness is key to finding your place in this ever-changing landscape. Whether you're leading retreats, supporting them, or figuring out which role fits best, this episode will give you real-world perspective, practical advice, and a reminder that your version of success doesn't have to look like anyone else's. Key Takeaways Retreat leadership has many layers — and not everyone is meant to be front and center. Supporting retreats can be just as fulfilling as leading them (and sometimes less stressful). Work-life balance matters — especially for women juggling careers, families, and personal growth. The retreat industry is evolving fast with AI and digital marketing — adapt or find your unique niche. Attracting the right participants is key to creating aligned, transformational retreat experiences. Streamlining your focus can lead to more fulfillment and sustainable success. Learn about Kim's YTT: https://www.projectmindfulmovement.com/ The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum  Join our LinkedIn Group Apply to be a guest on our show   Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify --------- TIMESTAMPS Kim and Shannon's History (00:00:59) They discuss how they met, their decade-long relationship, and collaborative projects. Roles in the Retreat Space (00:02:05) Kim shares her experience as both a retreat host and support, and her preference for support roles. First Retreat at Retreat Ranch (00:03:48) Kim recalls hosting the first retreat at Retreat Ranch and lessons learned from minimal resources. Balancing Personal Life and Retreat Hosting (00:04:46) Kim explains why she hosts only one retreat a year, citing personal and family circumstances. Learning from Career Shifts (00:06:05) Shannon relates her own career pivot and how skills transfer to new roles, paralleling Kim's journey. Letting Go of Expectations (00:07:22) Kim discusses the challenge of disappointing others versus honoring personal capacity and boundaries. Retreat Industry Forum Announcement (00:08:01) Shannon promotes the upcoming Retreat Industry Forum event in Denver. Navigating Life Seasons and Work Choices (00:09:06) They talk about making choices that fit current life seasons, especially with family and career changes. Marketing and Selling Retreats Today (00:10:40) Discussion on how retreat marketing has evolved, becoming more complex and demanding. Alternative Roles in the Retreat Industry (00:11:51) Exploring ways to stay involved in the industry without hosting, especially if marketing isn't appealing. Evaluating Retreat Marketing and Audience Fit (00:12:48) Kim reflects on attracting the right participants and lessons from her first retreat's marketing. Listening to Inner Guidance and Pivoting (00:13:21) They emphasize the importance of listening to intuition and being open to change. Kim's Strengths and Transition to Support Roles (00:14:24) Kim and Shannon discuss Kim's organizational skills and her move to more supportive, creative roles. Benefits of Support Roles and Life Transitions (00:16:16) Kim shares the relief and satisfaction of support work during her husband's military retirement transition. Continued Learning and Growth (00:18:07) They discuss ongoing personal and professional growth, and Kim's involvement in events and trainings. Differences Between Training and Wellness Retreats (00:18:53) Kim explains how training retreats differ from wellness retreats in focus and participant expectations. Structuring Training Retreats for Balance (00:20:28) Advice on scheduling downtime in training retreats to avoid burnout for both leaders and attendees.

If your marketing swings from frantic bursts to total silence, you're not alone—and you're not broken. We've seen the same pattern in studios and remodelers for years: a few social posts, a one-off newsletter, a trade show, then disappearing when jobs heat up. The result is a lead drought that shows up right when you're busiest. We're changing that with a straightforward, design-first framework that turns scattered tasks into a system you can run even on a packed calendar.We break down the five pillars every design or remodeling business needs: foundation, visibility, authority, nurture, and sales. Foundation starts with your website as the hub you control, supported by practical SEO and a complete Google Business Profile so you're visible in local search. Visibility is about consistent presence where homeowners and builders already look. Authority builds trust through PR, media mentions, and awards that shorten sales cycles and raise perceived value. Nurture keeps relationships warm with value-first emails and thoughtful check-ins that turn single projects into repeat work and referrals. Sales ties it all together with a clear path from inquiry to signed agreement, backed by simple steps and follow-ups that convert.You'll hear real stories that prove small changes move fast. A designer who lived on Facebook rebuilt their foundation after a six-week shutdown and stabilized lead flow. An academy member who felt intimidated by PR landed a Forbes mention within a month once they focused. A celebrated interior designer revived “dead” email by switching to an 80-20 value mix and watched opens and conversions climb. We finish with a quick-start plan for 2026: pick one pillar for Q1, set one action you can complete, and choose one person to keep you accountable. No 60-page plan. Just momentum you can feel.Ready to ditch random marketing and build a system that holds up under real-world workload? Listen now, then subscribe, share with a colleague, and leave a quick review to help more design pros find us. Want deeper support? Grab the link in the show notes to join our live masterclass and map your 12-month plan together.If you would like to get the links and show notes for this episode, click on the link below:​Master Class LinkTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

How do you scale a brand when you're also scaling a team, message, and mission? In this episode, I sit down with Stephen Johnson, Marketing expert, to talk about the real work behind growth and why it only works when your message is clear. Stephen shares his journey from local newsrooms to national marketing, reflecting on how his Rockford roots and journalism training built a foundation for fast, honest, human communication. From navigating mergers and onboarding 8,000+ new employees to running daily crisis comms and building internal trust, his story is one of clarity, collaboration, and staying grounded when everything grows. If you've ever wondered what it really takes to lead brand strategy across 30+ states, this episode is it.

Send us a textAre you confused about how Amazon PPC actually works, or how Amazon decides which product gets top ranking placements? In this step-by-step Amazon PPC tutorial, Noah Wickham (VP of Sales & Marketing at My Amazon Guy) breaks down exactly how the Amazon PPC algorithm works and shows you how to set up Sponsored Products auto and manual campaigns in just a few minutes.Whether you're an Amazon beginner or already running PPC ads, this video gives you the full breakdown of campaign types, bidding strategy, placements, relevancy, keyword targeting, and optimization fundamentals.⏱️ What You'll Learn in This Amazon PPC Tutorial✔️ How Amazon PPC decides who wins the top of search✔️ Difference between Sponsored Products, Sponsored Brands & Sponsored Display✔️ How to set up a profitable auto campaign (step-by-step)✔️ How to set manual targeting using broad, phrase & exact match✔️ How to choose the right PPC keywords using Helium 10✔️ What Amazon means by “relevancy”, CTR, conversion rate & data history✔️ How bid modifiers, top-of-search multipliers, and “dynamic bids” actually work✔️ The simplest PPC setup for new sellers (auto + 5-keyword manual strategy)Not sure your PPC setup is even working? Get a real fix before you burn more budget, talk to an expert now: https://bit.ly/4jMZtxu#AmazonPPC #AmazonAds #EcommerceTips #AmazonSellers #AmazonAdvertising----------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0Amazon SEO Toolkit: https://bit.ly/457zjSlTimestamps:00:00 - What is Amazon PPC and how it works01:00 - Sponsored products vs sponsored brands02:00 - Why bidding on your own brand is powerful03:00 - Campaign types overview04:00 - Setting up a basic auto campaign05:00 - Product targeting and selection06:00 - Understanding Amazon targeting options07:00 - Bidding strategy for new campaigns08:00 - Placement modifiers explained09:00 - Where your ads show up on Amazon10:00 - Rest of search and product page placements11:00 - How Amazon decides who shows up12:00 - Bid adjustment strategy explained13:00 - Top of search and bid stacking14:00 - Relevance and data-driven ranking15:00 - Manual targeting campaign setup16:00 - Keyword match types: broad, phrase, exact17:00 - Using Helium 10 for keyword research18:00 - Choosing keywords with volume and relevance19:00 - Starting small with 5–10 keyword targets20:00 - Bidding tips and keyword match advice21:00 - Down-only bidding and why it helps22:00 - Budget strategy for new campaigns23:00 - Final setup advice and wrap-up----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Ever wonder why some photographers effortlessly book $3,000 clients while others hustle for $300? Spoiler: it's not talent. It's marketing—and today, I'm sharing the single strategy that skyrocketed my studio and made competitors irrelevant. It's wildly effective, and you can start using it right now. In this episode, I'm walking you through my "dog whistle" marketing trick—a simple, printed piece that speaks so powerfully to your dream client, they can't look away. I'm sharing the full story behind how I stumbled onto this game-changing idea, why it works better than any ad spend, and how you can copy it without spending a fortune. ● How one emotional print piece turned strangers into raving, high-spending clients ● The psychology of why "fewer, better" always wins in a crowded market ● Real-life ways to use this when bookings dry up or you just need a spark If you've been craving a fresh way to stand out without discounting your work or burning out, this episode is your green light. RESOURCES:  Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756