Podcasts about Marketing

Now on Spotify Video! Podcasting isn't just content anymore; it's a tool to scale your business. After being rejected from radio, TV, and even her dream corporate job, Hala Taha launched the Young and Profiting podcast as a side hustle with no team and no solid plan. Today, she hosts a top-ranked business and entrepreneurship show and leads an award-winning social media and podcast agency on track to hit eight figures. In this episode, Hala shares how entrepreneurs and brands can leverage podcasting for business growth and reveals her blueprint for building a podcast empire from scratch. In this episode, Hala will discuss: (00:00) Introduction (03:24) Why Top Entrepreneurs Prioritize Podcasts (05:10) Leveraging Your Audience for Business Growth (12:25) Three Steps to Starting a Successful Podcast  (14:40) Monetizing Podcasts Without a Huge Following (18:09) Guest Networking: The $6 Million Business Strategy (22:49) The Four Key Principles for Podcast Growth (26:58) How Rejection Led Her to Become a Founder Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast agency, as well as the YAP Media Network, where she helps renowned podcasters like Jenna Kutcher, Neil Patel, and Russell Brunson grow and monetize their shows. With her business on track to hit eight figures in 2025, Hala stands out as a leading creator-entrepreneur. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profiting. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING OpenPhone - Get 20% off your first 6 months at OpenPhone.com/profiting. Airbnb - Find a co-host at airbnb.com/host Boulevard - Get 10% off your first year at joinblvd.com/profiting when you book a demo Resources Mentioned: Hala's Podcast, Young and Profiting: bit.ly/_YAP-apple  Goal Digger Podcast by Jenna Kutcher: bit.ly/TGDP-apple  The Russell Brunson Show by Russell Brunson: bit.ly/TRBS-apple  Financial Feminist by Tori Dunlap: bit.ly/FF-apple  Earn Your Happy by Lori Harder: bit.ly/EYH-apple  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Business podcast, Startup, Starting a Business, Passive income, Online Business, Solopreneur

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Stephanie Stuckey. The chair of Stuckey’s, a historic snack and candy company. She shares her journey of revitalizing the brand, her family’s legacy, and the importance of entrepreneurship and branding.

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Stephanie Stuckey. The chair of Stuckey’s, a historic snack and candy company. She shares her journey of revitalizing the brand, her family’s legacy, and the importance of entrepreneurship and branding.

Giuseppe Castellano talks to award-winning cartoonist, author, and comedian, Jason Chatfield, and award-winning illustrator and creator of Ten Minute Artist, Adam Ming, about what they like and don't like about Substack, how it can benefit illustrators creatively and financially; and more.To learn more about Jason and Adam, visit jasonchatfield.com and adamming.com.Artists mentioned in this episode include: Austin Kleon, Wendy MacNaughton, and Asher Perlman If you find value in this podcast, you can support it by subscribing to our best-selling publication, Notes On Illustration, on Substack. Among other benefits, you will gain access to bonus episodes we call “Extra Credit”. | Visit illustrationdept.com for offerings like mentorships and portfolio reviews, testimonials, our alumni showcase, and more. | Music for the podcast was created by Oatmello.

Watch the YouTube version of this episode HEREAre you a law firm owner looking for advice on how to make your firm more lucrative? In this episode of the Maximum Lawyer Podcast, Tyson interviews Ted DeBettencourt, a JD/MBA and a business owner. Ted shares his journey from Martha's Vineyard to legal tech entrepreneurship, discussing the island's unique culture and his transition from law to business. To run a successful law firm, it is important that certain processes are in place and run efficiently to turn a profit. An important thing to implement is to ensure there are more staff over auto responders and AI for Local Service Ads (LSA). LSA's will rank firms based on response times and this can affect how people perceive your firm at the first click. If your response time is slow, most people will not call you for help. Using real people to answer leads and call prospective clients will ensure you get off on the right foot with people who are looking for legal support.Ted and Tyson chat about the three most important marketing metrics for a successful law firm. The first metric is wanted leads. It is important to know how many leads are actually wanted, in which a firm will be interested in taking on. The second metric is signed rates. Out of the wanted leads, how many of them were signed on as actual cases for the firm. This will determine how successful a firm is when it comes to the number of cases that are taken on and it can show value. The third metric is average case value. This can be determined by how much a firm makes in a year based on the type of cases. Ultimately, the average case value will let someone know how successful a firm really is.Listen in to learn more!05:25 Google Local Services Ads (LSA) and Lead Response06:49 Manual vs. Automated Lead Response07:46 Importance of Fast Lead Response09:20 AI vs. Human Chat: Present and Future10:37 Human Connection in the Age of AI11:26 Regulations and Human-Only Policies23:14 What Sets Successful Law Firms Apart25:54 Key Marketing Metrics for Law FirmsTune in to today's episode and checkout the full show notes here. Connect with Ted at JuvoLeads:Website Linkedin 

Jaxon Lane built a men''s skin care empire through innovation and strategic PR, earning organic celebrity endorsements from Nick Jonas and Niall Horan.For more on Jaxon Lane and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Ready to escape the "expert" BS and finally find real note deals? Scott Carson's fired up and telling it like it is in this rant-fueled episode. Stop getting spoon-fed from people who don't know how to find deals and start MARKETING – it's the ONLY way to win in 2025!Here's what you'll learn:Drop the Fake Expertise: Real skills over fancy acronyms. L-A-Z-Y = Dead End: Why you need to stop relying on people to give you lists.Follow Up or Fail: The one step newbies skip (and why it's CRUCIAL).Niche Down & Dominate: Focus + killer marketing = massive wins.Don't Wait for Tapes to Find YOU: It's Time for you to start building your own systems!Conclusion:Ready to stop failing and make real money in notes? It's time to take action. Stop wasting time and money learning from people who can't market themselves out of a wet paper bag! Take the tools and techniques that Scott teaches to help climb your way to the top! Watch the Original VIDEO HERE!Book a Call With Scott HERE!Sign up for the next FREE One-Day Note Class HERE!Sign up for the WCN Membership HERE!Sign up for the next Note Buying For Dummies Workshop HERE!Love the show? Subscribe, rate, review, and share!Here's How »Join the Note Closers Show community today:WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe Note Closers Show YouTubeThe Note Closers Show VimeoThe Note Closers Show InstagramWe Close Notes PinterestGet signed up for the Next Virtual Note Buying Workshop Now!

1395 He's the mind brands call when they're lost in the noise. With a flair for storytelling and a punch of creative grit, he transforms ordinary businesses into unforgettable experiences. Say hello to the branding maestro — Nir Zavaro!Website: https://nirzavaro.com/Social Media: https://www.instagram.com/nzavaro/https://www.linkedin.com/in/nirzavaro/________ Go to www.BusinessBros.biz to be a guest on the show or to find out more on how we can help you get more customers! #Businesspodcasts #smallbusinesspodcast #businessmarketingtips #businessgrowthtips #strategicthinking #businessmastery #successinbusiness #businesshacks #marketingstrategist #wealthcreators #businessstrategies #businesseducation #businesstools #businesspodcast #businessmodel #growthmarketing #businesshelp #businesssupport #salesfunnel #buildyourbusiness #podcastinglife #successgoals #wealthcreation #marketingcoach #smallbusinesstips #businessmarketing #marketingconsultant #entrepreneurtips #businessstrategy #growyourbusiness

Most construction companies claim they “do great work and have strong relationships.” But if your business vanished tomorrow, would anyone really notice—or care? In this episode of Construction Genius, I sit down with Justin Bieganek, founder of Mercury Creative Group, to unpack what branding really means for construction companies—and why it's about a lot more than your logo or website. If you're frustrated with being treated like a commodity, constantly undercut on price, or struggling to attract the right people to join your team—your brand might be the problem. And the good news? Fixing it starts with asking better questions.

Creator marketing needs a performance-driven approach. Joseph Perello, CEO of Props, shares how his company transforms owned media into a measurable marketing channel that delivers predictable outcomes. He explains the strategic balance between video and image content for different marketing objectives, why traditional vanity metrics fall short, and how to blend creator authenticity with paid media precision to drive actionable results.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What does it take to scale a creative business without losing the soul that made it special in the first place? In this episode of Fingerprints on Success, host Bill Barrett sits down with Andrea Cole, founder of a thriving custom art business, to explore the journey from solo creator to successful entrepreneur. Andrea shares how she built a business rooted in emotional connection and craftsmanship—and how learning to let go was the key to exponential growth.From building a trustworthy team to navigating the challenges of delegation and brand consistency, Andrea opens up about the mindset shifts that allowed her to scale her impact while preserving the magic that makes her work meaningful. She also emphasizes the value of mentorship, personal accountability, and customer experience as pillars of long-term success.Whether you're an artist, business owner, or aspiring entrepreneur, this episode offers a powerful look at what it means to grow without compromising your core values.If you've enjoyed this episode of the Fingerprints on Success podcast, be sure to leave a review and subscribe today!Enjoy!Key takeaways:Why hiring team members who can deliver 80% of your quality is a game-changerHow Andrea transitioned from doing it all to leading a trusted teamThe importance of building a brand that reflects reliability and emotional connectionWhy mentorship is essential—whether paid or personalHow to provide a consistent client experience, even during internal challengesWhat scaling up really looks like in a creative businessHow competition can push you out of your comfort zone and fuel growthAnd much more…Guest Bio:Andrea Cole is the founder and lead visionary behind dbandrea, a flower preservation company that transforms sentimental bouquets into lasting works of art. Her journey began in 2016 with a Valentine's Day bouquet from her now-husband, sparking a passion that blossomed into a thriving business. Today, Andrea leads the DBA team in delivering world-class preservation services and an exceptional client experience. She also serves as the Director of Marketing and Communications for the WIPA Dallas-Fort Worth chapter, actively supporting and connecting professionals in the wedding industry.Resources:dbandrea.com Connect with Andrea on LinkedInDisclaimer:The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of the Fingerprints on Success podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

What does it take to find the real truth in a high-stakes injury case?In this episode of The Effective Lawyer Podcast, Jack Zinda and Partner Cole Gumm walk through their real-life trial strategies—from confronting corporate negligence to handling disfiguring dog bites and trucking cases involving drug use. They share how expert witnesses, tactical depositions, and deep client trust can uncover the liability others miss.Topics Covered:    Tactics for uncovering apartment complex liability in a dog bite case    The power of expert witnesses in trucking and pediatric burn injuries    How to prepare for trial 90+ days out    Tips for mentoring new attorneys and building client trust    Mental health and work-life balance as a litigatorListen to learn how small details can lead to big wins.Have a question for Jack? Don't hesitate to reach out!jz@zindalaw.comhttps://www.zdfirm.com/

Our next podcast takeover episode is with the amazing Jeni Bukolt from GSD with Jeni. We discuss the biggest mistakes business owners make when it comes to referrals and how to shift your mindset to see results. We also touch on protecting your mindset as an entrepreneur, the importance of building authentic relationships, and overcoming self-sabotage. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/370

While the true measure of character may be what you do when no one is watching, could you become a better version of yourself by assuming someone always is? For more great insight on professional relationships and business networking contact Frank Agin at frankagin@amspirit.com.

Thanks to our Partners, NAPA Auto Care and NAPA TRACS This episode features Alex and Bob Saladna, father and son founders of WickedFile, as they share how their software helps auto repair shops boost profitability by tracking parts, returns, and credits. WickedFile uncovers hidden losses from uncredited returns, missing parts, and even employee theft. A standout feature, Navigator, is an AI assistant that answers questions about shop data, offering insights into declined jobs, inventory, and customer trends. The system also streamlines audits and generates custom reports, freeing up shop owners to focus on growth. Whether you're looking to reduce losses or gain better control of your business, this episode offers practical, high-impact tools for shop success. Alex and Bob Saladna, WickedFile Show Notes Watch Full Video Episode Tracking Parts and Expenses with Data Mining: Discover Your Weaknesses: https://remarkableresults.biz/remarkable-results-radio-podcast/e970/ Introduction (00:00:00) WickedFile's Impact and Updates (00:02:25) Parts Management Challenges in Shops (00:03:40) Examples of Loss and Vendor Issues (00:04:46) Supplier Accountability and Credit Assurance (00:05:27) WickedFile's Profitability Impact (00:06:13) Tracking Every Dollar and Credit Recovery (00:07:54) WickedFile's Dashboard and Red Flags (00:09:45) Clarifying Profit Metrics (00:10:44) Catching Bad Actors and Expense Matching (00:11:02) Audit Readiness and Transaction Transparency (00:12:17) Introduction of Navigator AI Assistant (00:17:26) Navigator in Action: Declined Jobs Analysis (00:17:47) Using Navigator for Inventory Optimization (00:22:00) Deeper Business Insights and Marketing (00:25:27) Ease of Document Input and Adoption (00:26:01) A Origin Story of WickedFile (00:27:09) Custom Reports Feature (00:30:10) I High-Risk Repair Orders Example (00:32:16) Behavioral Impact and Operational Efficiency (00:33:58) Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ Join Our Virtual Toastmasters Club:

This week on the podcast, serial entrepreneur Ben Albert joins Dave for a compelling conversation about building success during a global pandemic. Together, they explore the challenges and rewards of growing a business, forging meaningful connections, and establishing thought leadership in your industry. Ben also shares his insights on the role of core values and how they shape your personal and professional story.

What does it take to grow a food tour company without losing what made it special in the first place? Mitch Bach talks with Lauren Aloise, co-founder of Devour Tours and now VP of Marketing and Guest Experience at Walks-Devour Tours, joins us to unpack the hard-earned lessons of scaling with soul. From cooking classes in her Madrid apartment to managing operations across continents, Lauren shares how Devour stayed grounded in hospitality, storytelling, and meaningful local partnerships—even as it greatly expanded.Mitch and Lauren explore the tough questions many tour operators face: How do you train guides to host, not just talk? What gets lost when experiences become too polished? And how do you adapt to a tourism landscape shaped by TikTok, AI, and shifting guest expectations? This episode is packed with insight for anyone trying to grow a purpose-driven experience business—without losing the magic.Join the 20,000 member Tourpreneur Facebook GroupMore show notes at tourpreneur.comNovember 10-13, 2025: Tourpreneur's TourWeek annual conferenceChapters00:00 Introduction to Devour Tours and Lauren Aloise02:23 The Origins of Devour Tours05:54 Evolving the Business Model11:13 The Challenges of Scaling14:30 Customer Loyalty and Brand Connection16:20 The Unique Qualities of Food Tourism20:57 Creating Connection Through Food Tours25:23 The Future of Tour Guiding and AI25:48 The Impact of AI on Tourism and Hospitality27:59 The Power of Shared Food Memories29:25 Balancing Experience and Product in Tours30:33 Investing in Guide Training and Engagement33:29 Building Loyalty and Company Culture34:38 Navigating the Rise of DIY Food Tourism37:41 Adapting Marketing Strategies for a New Generation39:19 The Value of Webinars in Customer Engagement43:16 Learning from Failures and Defining Success47:39 The Importance of Focus in Business Growth

Join Natalie in a special solo episode where she shares actionable advice on crafting a marketing resume.Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

What if one overlooked mineral could reboot your metabolism, slash pregnancy risks, and rescue you from burnout?  Dr. Carolyn Dean—MD-ND, author of The Magnesium Miracle, and RnA ReSet founder, spent 50 years solving women's mineral gaps with ultra-absorbable picometer magnesium. In this myth-busting episode, Dr. Dean exposes rampant magnesium deficiency, why farming, RO water, and “seven-form” pills miss the mark, shares a sea-salt hydration fix, and rapid-fires on eclampsia, thyroid stalls, carnivore gaps, and Big Pharma's supplement grab. If you've wondered whether magnesium is just another wellness fad or the missing key to female resilience, this conversation hands you the science, strategy, and soul to claim your mineral destiny. WE TALK ABOUT:  12:00 - The “laxative effect” that drove Dr. Dean to invent picometer-sized magnesium 15:00 - Using magnesium for preeclampsia 20:00 - Topical magnesium, high-dose needs, and weaning safely off Rx meds 22:00 - Hydration math: body-weight formula + sea-salt trick every woman should use 23:00 - RO filters, Baja Gold sea salt (code: BIOHACKINGBRITTANY) & remineralizing your water at home 27:30 - Nine minerals your thyroid must have (and how pregnancy strips them) 35:00 - The absorption lie: why most magnesium compounds stall in the gut 40:35 - Marketing hype: “seven forms” ≠ seven benefits 45:10 - Carnivore caveats: you'd have to eat brains & testicles to meet mineral needs 51:50 - How Big Pharma quietly bought the supplement aisle—and how to spot it 58:00 - Final note: “If you don't take charge of your health, someone else will” SPONSORS: Spark effortless cellular renewal and longevity with SpermidineLIFE (code: BIOHACKINGBRITTANY) —the clinically studied, easy-to-take caps that nudge your body's autophagy switch every day. RESOURCES: Trying to conceive? Join my Baby Steps Course to optimize your fertility with biohacking. Free gift: Download my hormone-balancing, fertility-boosting chocolate recipe. Explore my luxury retreats and wellness events for women. Shop my faves: Check out my Amazon storefront for wellness essentials. Dr. Carolyn Dean's website and Instagram LET'S CONNECT: Instagram, TikTok, Facebook Shop my favorite health products Listen on Spotify, Apple Podcasts, YouTube Music

Great marketing doesn't start with a message; it starts with a mindset shift. If you want to make people feel something, you need more than a clever campaign. You need a story that invites them in and reflects something true.That's the magic of the “Assume That I Can” campaign, where simplicity meets significance, and storytelling sparks real cultural shift. In this episode, we unpack the power of that message with the help of our special guest, Mike Barton, VP of Corporate Communications and Content Marketing at AudioEye.Together, we explore what B2B marketers can learn from building accessible experiences, confronting audience assumptions, and crafting stories that create real connection.About our guest, Mike BartonMike is a marketing and communications leader dedicated to making the internet more accessible for all. As Vice President of Corporate Communication & Content Marketing at AudioEye, Mike leads marketing strategy, driving awareness and demand through blogs, social media, PR, video, and digital storytelling. Previously, at Adobe, he shaped content and executive messaging across Experience Cloud, Creative Cloud enterprise, and Document Cloud. With deep expertise in customer engagement and industry-specific storytelling, Mike excels at aligning business objectives with audience needs—crafting compelling narratives that resonate with C-suite leaders, end users, and decision-makers across industries.What B2B Companies Can Learn From “Assume That I Can” campaign:Start with the barrier, not the message. Before you talk about your product, talk about what's standing in the way. The best campaigns don't lead with features; they lead with mindset shifts. “If your audience already believed what you want them to believe, they'd be acting on it,” Mike explains. “What's the belief barrier that we need to identify and then either bring it down or address it?” Identify the roadblock first. Then your message has somewhere to go.Simplicity scales. Forget the fluff. The most effective campaigns are clear, precise, and emotionally resonant. Mike says, “The best ideas don't need paragraphs, they just need precision.” That's what made the “Assume That I Can” campaign so powerful: four words packed with meaning. Make your message easy to share and impossible to forget.Build stories people can see themselves in. If your marketing is talking at people, you've already lost them. Great content invites the audience into the story. Mike explains, “Connection and empathy really manifest when the person you're talking to sees themself in the story.” Whether it's about accessibility or enterprise software, lead with humanity. That's what makes people care.Quote*“ Data informs, but emotion transforms. And it's not that these are two mutually exclusive delivery mechanisms…it's really bringing data and emotion together. And as we saw in the “Assume That I Can” campaign, it was through the voice of somebody who had Down Syndrome. So we're constantly bringing in blind people or deaf people, or people who have mobility issues and letting them tell their story.”Time Stamps[0:55] Meet Mike Barton, VP, Corporate Communication & Content Marketing at AudioEye[01:13] Why the 'Assume That I Can' Campaign?[03:04] Mike's Role at Audio Eye[07:23] Breaking Down the 'Assume That I Can' Campaign[11:33] How to Make Your Content Accessible[15:13] B2B Marketing Takeaways from the Campaign[29:44] Addressing Belief Barriers in Marketing[31:58] Connecting Through Empathy and Storytelling[33:09] Marketing Strategy at Audio Eye[35:09] The Importance of Accessibility in Digital Experiences[36:02] Combining Data and Emotion for Impact[46:00] Final Thoughts and TakeawaysLinksConnect with Mike on LinkedInLearn more about AudioEyeAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Grace Kao, CMO of Snap, discusses Snapchat's unique position as a platform focused on authentic connection and creativity, highlighting its diverse audience (consumers, B2B, developers) and innovative features like Promoted Places on the Snap Map and opportunities for brands in Chat, emphasizing the platform's ease of use and its appeal to a generation valuing real self-expression.

When everyone told Andrea to play it safe, she rewrote the rules and doubled her worth. In this episode, two powerhouse founders share the real story behind selling a business, risking everything, and turning partnership into a power move. Forget the “happily ever after” exit story—this is what actually happens when women decide to cash out and level up. 00:30 – Meet Andrea & Andrea: The Story Begins 01:30 – From Side Hustle to Serious Business 03:05 – When Growth Gets Scary 04:00 – The Immigrant Who Broke the Rules 05:10 – The Truth About Female Founders & Family 06:30 – Choosing Partnership Over Hiring 08:00 – Why Chemistry Beats Numbers 09:15 – Secrets to Surviving Tough Negotiations 10:40 – Building Trust While Closing Deals 12:00 – What's Next? Wine, Growth, and the Big Picture 13:15 – The Real Reason This Acquisition Worked

This episode features an interview with Rebecca Stone, SVP of Revenue Marketing at Cisco, the worldwide technology leader that is revolutionizing the way organizations connect and protect in the AI era.Rebecca shares how she stays agile inside a Fortune 500 giant and why she approaches AI with thoughtful skepticism. She also reveals her evolving take on content strategy – arguing that soon how you present your content could matter more than the content itself.Key Takeaways:You can prioritize agility to drastically reduce time to market, even at a large Fortune 500. Always think critically about answers from AI, and ask the models where they pulled their data from. Otherwise, risk sharing misinformation. The way your content is distributed and presented is just as important as the content itself. Quote:  I think it's a matter of meeting the market and meeting the moment, as well as just the sheer breadth of things that we have to do from an internal perspective. As with most organizations, there's not an unlimited amount of headcount and budget to go around. And so when you start to think about how do I approach things in a way that allows us to make progress. In a way that we were super slow, to your point, historically, that agile methodology is really helping us. And I think as an example of that, if you look over the course of the last six months, as we've moved more and more into the team operating fully agilely, we've cut down time to market for some of our most successful tactics from months, even potentially a quarter or more, to weeks.Episode Timestamps: *(03:42) The Trust Tree: Serving mom-and-pops up to the world's largest governments *(10:22) The Playbook: Agile operations in very large marketing team *(37:50) The Dust Up: Marketing and sales, and marketing and product *(40:27) Quick Hits: Rebecca's quick hits Sponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Rebecca on LinkedInLearn more about CiscoLearn more about Caspian Studios

In this episode of The Art Coaching Club Podcast, Hayley sits down with Meredith Kinney, an artist and designer known for her botanical-inspired, textural paintings. With a background in graphic design and fine arts, Meredith shares how she transitioned into a full-time art career, developed her unique artistic style, and built a thriving creative business. We dive into: Meredith's journey from graphic design to fine art How she cultivated her signature aesthetic The challenges of balancing creativity with entrepreneurship Marketing strategies that have helped her grow her audience Her vision for expanding into collaborations, textiles, and wallpapers This conversation is perfect for artists and creatives looking to refine their style, market their work effectively, and build a sustainable business they love. Learn more about Meredith here. Meredith's daily blocks: https://drive.google.com/file/d/13gTnwaXqzICcBLpwlcez1nXcjktud_RH/view?usp=sharing Slow Productivity The Substack

Multilingual content generation with AI requires human oversight. Sebastien Edgar, SEO expert from SEOSeb & Previsible, examines the limitations of fully automated translation systems. He discusses the narrowing gap between AI and human translation quality, the persistent problem of hallucinations in AI-generated content, and why manual review remains essential despite rapid technological advancement.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In todays episode of Negroni's With Nord, James breaks down bad TikTok career advice, Drake's abs, how to seed interests from brands and how small creators can use Fohr's technology to "niche down", find their audience, and grow.In The Final Final, James tries to name some Drake songs.

In this episode, Libby sits down with Ryan Townsley of Town Capital to talk all things niching down, building systems, and doing it before you're ready.

Colt Briner, CMO at Trend Health Partners, shares how AI agents helped his lean marketing team outperform departments six times their size—without sacrificing voice, insight, or authenticity. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-a-new-mindset-for-ai-augmented-marketing  © 2025, NinjaCat

This episode of The Kula Ring features Michael Frank, Vice President of Marketing and Communications at Arctic Walk-Ins, a 40-year-old company specializing in custom and quick-ship cold storage. Michael delves into the complexities of marketing to various niches, including the relationship-driven food service sector and the technically nuanced commercial industries. He shares insights into how Arctic Walk-Ins navigates competition, utilizes different marketing tactics for distinct audiences, and adapts to the evolving landscape of digital search, including the rise of AI. The conversation touches on the challenges and opportunities in the manufacturing industry, emphasizing the growing importance of interest-based media and the potential for a renewed appreciation of B2B businesses.

If marketing your private practice is something that always gets pushed to the bottom of your list, this episode will help you figure out why.Kathy C is sharing the five hidden barriers that keep private practice and service-based business owners stuck in inconsistent marketing. These are the common patterns she sees every day with clients who are working hard but still not seeing results. And once you know what's really going on, things start to shift.You'll learn:Why marketing gets easier when you understand what's actually getting in the wayThe reason why doing more marketing isn't the answer --  it's how you plan and focus your marketing that makes the difference The difference between visibility and marketing with a planMore importantly, it'll show you how to make simple shifts that get you back on track.These are lessons Kathy has taught for years, and they're the same strategies she uses to help clients build marketing plans and systems that actually bring in clients, without spending hours online.Listen in to learn how to make your marketing work, consistently, without it taking over your life.Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/159 Click here to send Kathy a text message about this Episode

How about God's amazing gift of grace to every believer in Christ and Him crucified (Ephesians 2:8-9)? You know, God's gift of grace that turns the world of its recipient—the true believer—upside down! How about you…how deeply did that gift change your life? Well, sadly, sometimes it's hard to see that the privilege of receiving this unparalleled gift actually did change the core behavior of some churchgoers. But that's not God's intention! Get ready to be challenged as he dives into the everyday art of living the gift! // Download this episode's Application & Action questions and PDF transcript at whitestone.org.

Lawyers make decisions all day, and they spend a lot of emotional energy helping others wrestle with their own choices. In the midst of all that, so many legal technology companies interrupt lawyers' days encouraging impulsive buys. It's so short-sighted. In this episode, decision scientist Nika Kabiri helps legaltech brands reframe how they think about supporting lawyers' decisions through marketing, and helps founders address their own biases that get in the way. To see how marketing can drive real long-term results, go to lawyersdontcare.com to get your copy of "Lawyers Don't Care About Your Chatbot: A Pragmatist's Guide to Legaltech Marketing in the Age of Zero-Click." And to learn more about Nika's work, visit kabiriconsulting.com

Creator marketing needs a performance-driven approach. Joseph Perello, CEO of Props, shares how his company transforms owned media into a measurable marketing channel that delivers predictable outcomes. He explains the strategic balance between video and image content for different marketing objectives, why traditional vanity metrics fall short, and how to blend creator authenticity with paid media precision to drive actionable results.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Check out the TIES Sales Showdown at www.tx.ag/TIESVisit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at  https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q 

Being Bold in Roofing with Ben from Roof Tiger | Hook Better Leads PodcastWhat does it take to stand out in a crowded market? Tim Brown sits down with Benjamin Tiger of Roof Tiger to talk bold branding, hometown advantage, and why being a little annoying might just be the best marketing move.Topics:Building a brand people rememberTV jingles, tiger suits, and trucks that popWhy details (like your office!) actually matterWhat separates top sales reps from average ones

In this episode of Ignite, Cardinal CEO Alex Membrillo chats with Genevieve Branco, Marketing and Communications Director at Adventist Health, about how healthcare marketers can drive patient acquisition and build brand trust—even with limited resources. You'll learn why authentic storytelling and earned media are more valuable than ever, how to align closely with operations teams, and how to measure your marketing impact across channels. Most importantly, you'll walk away with strategies to do more with less, prioritize genuine human connection, and create integrated campaigns that truly move the needle for your organization. RELATED RESOURCES Connect with Genevieve - https://www.linkedin.com/in/genevievebranco/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ Healthcare Marketing Strategies During A Recession - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-strategies-during-recession/ When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/ Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/

A CMO Confidential Interview with Dan Salkey, Co-Founder & Strategy Partner at Small World, an agency designed to create "entertainment first" brands. Dan discusses the concept of "Entertain or Die," the difference between "owning" and "renting" eyeballs, and why his focus is on "saves, likes, and shares." Key topics include: the fact that attention is earned; the difference between entertaining and selling; why many tech brands forget to entertain; and how to measure "attentive cost" versus cost per impression. Tune in to hear case studies on Liquid Death and Duolingo and why Net Scout produced a Werner Herzog film.In this episode of CMO Confidential, Mike Linton sits down with Dan Salkey, Co-Founder and Strategy Partner at Small World, an agency on a mission to create entertainment-first brands. Dan unpacks his provocative framework: “Entertain or Die.” From building brand characters to measuring success in saves and shares—not impressions—this conversation is packed with insights for CMOs navigating the new attention economy.

Send us a textToday we sit down with Rob Kaplan, Head of Sales and Marketing at Bulls Bikes USA. With over 30 years in the cycling industry, Rob is widely respected for his thoughtful leadership and big picture vision.He shares insights from his extensive career, his current work at Bulls, and offers valuable guidance for retailers navigating today's challenges and ebike opportunities in bicycle retail.Support the show

Season 3 of the Long Blue Leadership podcast is a wrap! From established national leaders to rising stars, this season features inspiring stories from U.S. Air Force Academy graduates. SUMMARY This season's guests included Dr. Heather Wilson '82, former Secretary of the Air Force; Dr. John Torres '82, NBC News Senior Medical Correspondent; Maj. Gen. Thomas Sherman '95, Vice Superintendent of the U.S. Air Force Academy, and 2nd Lt.  Wyatt Hendrickson '24, NCAA wrestling champion.   SHARE THIS EPISODE LINKEDIN  |  FACEBOOK    TAKEAWAYS Leadership is about collecting tools over time. Your identity is not defined by your profession. Intentionality in actions leads to personal growth. Leadership can be practiced at any level. Admitting mistakes quickly is crucial for growth. Respect and loyalty are earned through care. Every moment is an opportunity to make an impact. Legacy is built in real-time interactions. Conversations can unlock deeper insights about leadership. Sharing stories fosters connection and learning.   CHAPTERS 00:00 Celebrating leadership lessons from Season 3 03:07 Insights from Dr. Heather Wilson '82 05:47 Chad Hennings '88 on identity and leadership 08:55 Young leader Wyatt Hendrickson's '24 journey 11:51 Jemal Singleton '99, leading where you are 14:53 Emma Przybyslawski '10 on leadership beyond the uniform 17:49 Dr. John Torres '82, earning respect and loyalty 20:37 Maj. Gen. Thomas P. Sherman '95 on trust, courage, and legacy 23:47 Looking ahead to Season 4   ABOUT OUR HOSTS BIO's LT. COL. (RET.) NAVIERE WALKEWICZ '99 Senior Vice President, Engagement With over two decades in leadership roles, my current focus at the Association of Graduates - U.S. Air Force Academy is fostering a robust network of 50,000+ alumni. This commitment involves igniting a culture of engagement and inclusivity, underpinned by a strong foundation in support of our Air Force Academy. - BIO COPY CREDIT:  LINKEDIN.COM MR. WYATT HORNSBY Senior Vice President, Marketing & Communications | Executive Producer Wyatt Hornsby is passionate about developing marketing and communications talent and cohesive, high-performance teams. He is senior vice president of marketing and communications at the Air Force Academy Foundation and the Association of Graduates. He leads the work of the foundation and alumni association marketing and communications division, while also coordinating with various Air Force Academy offices, including Public Affairs and Strategic Communications. - BIO COPY CREDIT:  LINKEDIN.COM     CONNECT WITH THE LONG BLUE LEADERSHIP PODCAST NETWORK TEAM Send your feedback or nominate a guest: socialmedia@usafa.org Ted Robertson | Producer and Editor:  Ted.Robertson@USAFA.org  Ryan Hall | Director:  Ryan.Hall@USAFA.org  Bryan Grossman | Copy Editor:  Bryan.Grossman@USAFA.org Wyatt Hornsby | Executive Producer:  Wyatt.Hornsby@USAFA.org      ALL PAST LBL EPISODES  |  ALL LBLPN PRODUCTIONS AVAILABLE ON ALL MAJOR PODCAST PLATFORMS     FULL TRANSCRIPT SPEAKERS Co-Hosts:  Lt. Col. (Ret.) Naviere Walkewicz '99  |  Mr. Wyatt Hornsby   Naviere Walkewicz  00:26 Welcome to our retrospective for Season 3. We're celebrating the first three seasons of the Association & Foundation's premier podcast and the countless leadership lessons shared by some of the most accomplished Air Force Academy grads.   Wyatt Hornsby  00:41 Naviere, in Season 3, we've showcased some amazing stories and takeaways that apply to life, both in and out of the military. From the start, Long Blue Leadership has given listeners an inside look at real experiences, insights and advice from seasoned leaders as well as those just beginning their journeys. These deep dives explore how leaders not only face challenges head on, but also find ways to inspire and empower those around them.   Naviere Walkewicz  01:06 These conversations are amazing. What really sets this podcast apart are how these leadership discussions consistently touch on teamwork, perseverance, humility, excellence and service before self.   Wyatt Hornsby  01:17 Well said, Naviere. And in this edition of Long Blue Leadership, we're gonna respond to a few clips and share our own perspectives related to some of our favorite moments, and we'll also preview what's coming up in Season 4.   Naviere Walkewicz  01:30 Now Wyatt and I would be remiss if we didn't share — listen, we could go on about every guest that's on this podcast, because everyone is remarkable, but we're just going to focus on a few of them. So let's jump right into some of our favorite moments from Season 3.   Wyatt Hornsby  Let's do it.   Naviere Walkewicz  All right. Well, this first clip is someone that you're going to recognize: Dr. Heather Wilson, Class of '82. What an amazing graduate. And you know, when we think about what she's accomplished — she's a Distinguished Graduate, secretary of the Air Force, I mean, going on into Congress — she is a mentor for many. And this particular clip, she actually is referring to someone who's been a mentor for her and being able to make an impact in his life. So let's take a listen.   Dr. Heather Wilson  02:12 My grandfather was an aviator. He was also a mechanic. He could use any tool. I mean, he was just amazing with his hands. And I had learned a new tool in school, and I took out a piece of graph paper, and I drew a curve, and I said, “Grandpa, do you think you could find the area under this curve?” And he said, “Well, I'd probably count up the squares and estimate from there on the graph paper.” And I then I showed him something new, and it was called calculus, and it was the first time in my life that I realized I had a tool that my grandfather didn't have. He had a high school education and had gone into the RAF during the First World War, and he was a great mechanic and a really good man, but I realized that there were opportunities for me that maybe my grandfather never had.   Naviere Walkewicz  03:14 What an amazing conversation with her. What did you think about that comment about the tool?   Wyatt Hornsby  03:19 That's very, very moving. You can see just what her grandfather, what he meant to her, and just to think about those experiences and how they informed and influenced how Dr. Wilson has been a leader to so many in Congress, as secretary of the Air Force and now as president of the University of Texas, El Paso.   Naviere Walkewicz  03:38 Yes. And when you go back to that conversation, I think she talks about tools in a toolbox, and she relates it to her grandfather and her dad, I think, as well. But she talks about the toolbox almost serving as — you never know when you're going to need a tool. So as long as you collect tools over time, they can make a difference. And so she likens them to the people in your life and the people who serve with you and under you and above you. But if you start to recognize the tools that they have, you never know when they're going to make a difference. And in her case, she was actually able to provide a tool like calculus for her grandfather.   Wyatt Hornsby  A great lesson.   Naviere Walkewicz  Yes, yes. So make sure you take a listen on that one.   Wyatt Hornsby  04:15 Well, Naviere, this next conversation I absolutely love — Chad Hennings, Class of 1988, who went on, I believe, to serve in the Gulf War, flew the A-10 before joining the Super Bowl-winning Dallas Cowboys. And I love this conversation. Chad talks in this conversation about who you are isn't necessarily what you do. It comes from who you are from within. I just love this clip. Let's listen to it.   Chad Hennings  04:41 One of the questions that I ask someone who is changing and transitioning in their careers, whether that be from professional athletics or from the military, I ask them, “Who are you?” You know, a lot of times they'll say, “I'm well, I'm Captain so-and-so,” or, “I'm a former F-16 fighter pilot,” or, “I'm a former running back.” I go, “That's what you do. Who are you? What you do does not define who you are.” I mean, that's the thing that I think so many people need to grasp, is that their identity is not based on what they do. It's more of an inner pursuit.   Naviere Walkewicz  05:14 Well, I won't put you on the spotlight and ask you who you are, but I remember that conversation, and it was really quite a reflective one for me, because I remember, as he was sharing those things, I started thinking, “Well, who am I, you know, as a leader, etc.” So that was really meaningful.   Wyatt Hornsby  05:30 Indeed. I mean, all across our lives and careers, we do a lot of different things. We wear a lot of different hats at various points, and I think it's hard, but I think it's so meaningful to really reflect on your own personal values in determining really who you are from within. I just loved how Chad talked about that.   Naviere Walkewicz  05:50 Yes, that was just one of the lessons that he shared. And I think it really kind of goes back to understanding yourself and growing as a leader. So it's certainly a wonderful conversation for those interested. Well, let's take a visit to one of our younger graduates. Most recently, 2024 class, and his name is Wyatt Hendrickson, so another Wyatt here. Some might remember him as Captain America. I think he's been called that lately, in the news, but known for just his accomplishments in the world of wrestling and what he's continuing to go on, hopefully here in the Olympics. But this conversation really is about some real insightful moments that I think he's had as a young leader, that he recognizes the importance of doing things for yourself. And some might first think, “Well, that sounds kind of selfish, right? You know, we're taught to be team members and team players and do things together.” But when we, when we listen to this clip, I think we understand why he talks about doing things for yourself. Let's take a listen.   Wyatt Hendrickson  06:49 As a leader in at the Air Force Academy, I started going to these briefs, and I'm like, “You know, I'm not going to try to have the a bad mindset. I'm not going to show up here, just check a box. I'm going to show up here and try to take something from it.” So what I did, I bring like a notebook or a small little pamphlet, just to write notes. And everything you do, do it with intent. Don't do it because you're afraid of a bad result — you're afraid of something here, there. Do it because you want to do it, and you have to decide you're doing it for yourself.   Naviere Walkewicz  07:18 You know, what I really like about that clip is understanding that you have to do things for yourself and not others. And so I liken it — you know, we are parents, and at one time we are children. And so we probably did things. We do things as parents for your children. When you're a child, you do things because you don't want to make your parents unhappy, or you want to make your teacher proud or your coach proud. And I think he learned early as a leader that if you're going to do something with intent, to do it for yourself. What do you think?   Wyatt Hornsby  07:44 That's right. Being able to invest in yourself so that you can show up for others as well. And so I think when you really consider that, he's really talking about a little bit of service before self within that as well. And I think it's working out well for him. You know, he just pulled off, some say, the biggest upset in NCAA wrestling history. And I agree, we'll hope that he gets to the Olympics. Just what a remarkable young leader and athlete.   Naviere Walkewicz  08:11 Yes, and what an exciting and engaging conversation that I hope you'll take a listen to as well. There were some exciting moments in there that he experienced, I think. You know, with the president and, you know, just kind of reflective moments with his coach, but certainly a conversation that many will be engaged by.   Wyatt Hornsby  08:28 And when we talked to him, his life was very busy, and we just so appreciate him taking time to talk with you, Naviere.   Naviere Walkewicz  Yes, absolutely.   Wyatt Hornsby  All right. Naviere, this next guest I absolutely love — Jemal Singleton, Class of 1999.   Naviere Walkewicz  Gold will shine.   Wyatt Hornsby  That's right, assistant head coach for the Philadelphia Eagles, also coach for running backs for the Eagles. And this was such a great conversation. We were you were able to go to Philadelphia and sit down with Jemal and really hear his story and something — I mean, the conversation was just full of great insights. But one thing that Jemal said that I absolutely loved was, no matter where you are in your life and career, lead where you are. You don't have to have a big team or direct reports, just lead where you are. So let's listen to that clip.   Jemal Singleton  09:17 I think the biggest thing that you can do is lead where you're at, and it doesn't matter where you're at. “Oh, well, I'm not the CEO,” or, “Oh, I'm not the head coach,” or, “Oh, I'm not the commander.” So? Leadership comes in a million different ways. And I truly believe that you know kind of what you do with the little things, is how you do everything. And if, in your position, whatever it may be — maybe nobody even works for you — you can still lead from that position. You can lead from that spot. And I think that's it. Don't be afraid to step out. Don't be afraid to be a leader in your own mind. It's got to start there. At some point, you keep honing those skills and then maybe you are going to grow. And then, hey, you have three people working for you, but you then be a leader at that point. And it's kind of like what I mentioned earlier, about be where your feet are; lead where your feet are at.   Wyatt Hornsby  10:09 What a great insight. And I think that is just so helpful for not only people who are earlier in their career, and maybe they want to be able to grow as a leader. But also for leaders as well, in terms of how they instill in the people who they're privileged to lead, how they can continue to grow and advance.   Naviere Walkewicz  10:30 Yes, what a great life lesson in general. I think sometimes we are so eyes forward on the next thing, that we forget to be our best at the present and the moment. And that was a really, I think, a key message that I took from that was, you know, when he says, lead where you are, you know, be fully present where you are, just like we are right now, reliving, kind of that moment with him. And so what an engaging and amazing conversation with Coach Jemal Singleton. Of course, being a '99 grad, you'd expect that, but, you know?   Wyatt Hornsby  10:58 We wish him. We wish him all the best. What a run he's on right now. Congrats to the Eagles.   Naviere Walkewicz  11:03 Yes. And if I may just offer this: I did want to extend to the team with the Eagles — I mean, what a world class operation out there, to be able to invite us in and put us in their amazing studio to help us share the story that really goes beyond the football, right? It goes beyond the field and how they're doing things as leaders out there. So thank you so much for that amazing support. We really appreciate it. All right. This next clip, Wyatt, is someone that we know well. She is one of our past AOG board directors, Class of 2010, Emma Przybyslawski, also a Young Alumni Excellence Award winner for us, what a remarkable leader. You know, she served in the Air Force, in the special operations community, but also went on after the uniform to really kind of lead her team and her business. In this particular clip, she's talking about leadership outside of uniform. And I think it's important for our listeners to know that leadership comes in and outside of uniform, and so we want to make sure we highlight that. But this particular clip, she talks about getting to “no” as fast as you can — and that's an odd statement to hear, but I think it's really impactful.   Emma Przybyslawski  12:14 One of my key tenets is having the stomach to say, like, “Oof, this didn't work out the way that I wanted it to,” or, “Maybe we were wrong about that.” Step 1, right? Admitting the problem. Step 2 is then pivot, move on, let it go. Just let it go, and either take some great lessons learned from it — hopefully you do — or just bail on it and like, go on to something different. Get to no as fast as you can. Like, no is an OK answer, but man, let's get there as fast as we can. Because the more time you iterate and waste on bad ideas that you don't know if they're bad yet, that they're going to be, the sooner you can get to no, the better off you are.   Naviere Walkewicz  12:59 I really like that, just because it's so different. I mean, it's a different perspective on being thoughtful. on resources and time and how you actually utilize all that as a leader and when you're making decisions that impact others. I just thought that was really insightful. What'd you get from it?   Wyatt Hornsby  13:16 I agree, and what I hear from that is integrity and discipline. No one likes to admit that they're wrong. It's not the most fun thing in the world, but what I heard Emma say was, “If we got something wrong, just admit it. Get there as quickly as possible, learn and move on.” So I love that leadership insight.   Naviere Walkewicz  13:33 Yes, and when you look through history and you think about, those greats, those innovators — but you know, over time, they failed because they failed to actually move forward or stop something that was no longer working. They just held on so tight. I think as a leader, it's important to recognize that. And her, as you know, such, I think, a young and enthusiastic and, you know, impactful leader realizing that it's an important lesson I think we can all take.   Wyatt Hornsby  13:56 It's easy to see, you know, when we hear Emma talk about leadership, it's easy to see how far she's come in life, and, you know, what she's been able to do.   Naviere Walkewicz  14:05 Yes, so make sure you listen to that. While she does talk about that outside of uniform, she does share some incredible stories while she was in the special operations community. I think our listeners will really enjoy learning some of that too.   Wyatt Hornsby  14:16 All right, Naviere, our next guest, Dr. John Torres, Class of 1982 — and that's a name that many of our listeners and viewers may be familiar with. Chief medical correspondent for NBC News. And I love this conversation. Dr. Torres was able to take time from his schedule and visit with us here in Wecker Hall. And really what he talked about, what I took away from this was that leaders earn respect and loyalty. They take care of their people, and they put their people really before themselves. So let's listen to this clip.   Dr. John Torres  14:47 Watching leaders and how they did things, both when I was here at the Academy and when I was in the Air Force and even through medical school, the doctors that were good and talked to people appropriately. The leaders that were good and they had the men and women following them because they wanted to follow them, versus following them because they had to follow them. And as you know, there's a huge difference there. And I tried to model myself after the ones who had people who followed them because they wanted to follow — they respected them. They earned that respect. They earned that loyalty. And to me, that was always an important thing. And so when I transitioned over to medicine, especially being a flight doc, I wanted them to do the things that medically were important for them because they wanted to, because they trusted me, and they understood that I was looking out for them and not just their career or not just their flying, but looking out for them and their families.   Naviere Walkewicz  15:32 I remember that conversation.   Wyatt Hornsby  15:35 Caring deeply about the person, and not necessarily what they — putting that before what they do.   Naviere Walkewicz  15:41 Exactly. That conversation went on because it was referencing the fact that, as a medical doctor in the service, you know, you had those that really wanted to fly like that was their calling. And when they had a medical issue arise, you know, Dr. Torres, because he led in the way that he did. He created that relationship and that trust, to be able to say, “This is what we're up against,” and, you know, to be able to make a leadership and a professional recommendation, and then that, you know, “I care about you as a person, so I'm gonna ask you to consider this,” even if it might be the hard decision that they'd have to make. And I think that that goes a long way for leaders, because sometimes we have to give bad news to our people.   Wyatt Hornsby  16:21 That's right, and really caring about those who were charged with leading and taking care of their best interests, sometimes having those tough conversations. But when we do that, when we authentically care about our people, they will respect us. They will trust and that's really what he was talking about. Powerful.   Naviere Walkewicz  16:43 I think we could probably both think about examples of leaders in our lives that maybe we didn't get the best news, but we always knew they had our best interests, and we would walk through fire for them.   Wyatt Hornsby  That's right.   Naviere Walkewicz  Yes, what a great conversation with an amazing speaker. You'll have to take a listen to the entire conversation with Dr. Torres, because his was really incredible. And the fact that he actually almost left the Academy, but stayed because of survival training. So you make sure you listen to that. All right. Well, this last clip we're going to visit is, gosh, I still just got goose bumps thinking about the conversation with him. It's a recent conversation with Maj. Gen. Tom P. Sherman, Class of 1995, the current vice superintendent of the Air Force Academy. And I could go on and on about, you know, the way he inspires through his words, but this particular clip, Wyatt, was one where he talks about courage, right? And when he recognized a moment in time. This is from a conversation with his AOC, back when he was a cadet at the Air Force Academy, and he had a moment of clarity.   Wyatt Hornsby  17:45 We've both had the opportunity to see Gen. Sherman speak, and just an incredible speaker and presenter — really gets to know his audience. So let's listen.   Maj. Gen. Thomas P. Sherman  17:57 But I think really where the Foundation came in is where we started to talk about leadership. And you know, what I was asking him to do was to pull my rated recommendation form. So we had just submitted them, and I was asking him to pull my rated recommendation form. I didn't want to compete for it anymore. And so we started to talk about leadership. And he says, “You know, hey, Cadet Sherman, you need to understand that, you know, leadership in this Air Force is being the lead F-16 pilot on a bombing run. You know, putting iron on target.” And that's true. It's a very important part of leadership. It is a very important part of tactical operational leadership in this Air Force. So he's not wrong in that space, but I was looking at it from a different lens, and I was looking at it, I think, on a larger level. And what I don't think he realized is that 30 seconds before I walked into his office, he set me up for success. I just happened to be waiting outside the office, and all of a sudden I looked on his cork board, and somebody, and I don't know who it was, had pinned a note that was written to Airman Magazine by an airman first class. And this airman first class titled this, “I need a leader.” And this A1C felt so strongly about what they were feeling, and I have no idea who this person was, felt so strongly about it that they put pen to paper — and this would have been the fall of 1994 — and sent this into Airman Magazine, and it says, “I need a leader. Commissioning sources: Send us lieutenants that we can look up to that will hold us accountable when we do wrong, that will encourage us when we do well, that will be an example that we can look up to, that will care about us as human beings, because you are not sending them to us now. Air Force: I need a leader.” Like that 30 seconds just before I walked into his office, that changed my life. And it changed my life, because for me, at that moment, what I was getting ready to go ask my AOC to do what I was looking at inside myself like that became my charge.   Wyatt Hornsby  19:57 Naviere, I mean, as a graduate, how does that land with you?   Naviere Walkewicz  20:01 I have chill bumps right now, and it's not because it's cold in here, because it's not. I think you nailed it when you said he's someone who can really kind of inspire through his words. But you know, when I hear him say that, it makes me want to go back through the Academy all over again. I want to do it again to see if I can do it better. Because I want to be a leader for that airman and for anyone else that is serving alongside me, under me, etc. That's what I felt hearing that again.   Wyatt Hornsby  20:33 Yeah, and just from the whole conversation, I mean, that's really, I think that's the essence of Gen. Sherman's career, in my eyes, is that he has done everything he can to deliver or to develop as a leader and to be able to bring out the best in everyone who he has had the opportunity to lead and work with.   Naviere Walkewicz  20:51 One of my favorite moments in that conversation was about, you know, “What do you want your legacy to be?” You know, I think that was some kind of — that was maybe a way that I asked the question, and his answer was so unique, because he said, “You know, I don't really think about legacy, like, down the road.” He says — it's almost like he thinks about it in real time, and I'm paraphrasing, so you'll have to listen to the conversation. But he talked about, like, his legacy is when he makes an impact in every moment. So, like, this, you and I together, if I'm able to make an impact through our conversation, like, that's his legacy. And in off the screen, I didn't get to share this in our conversation, but my son, Arden, he's a cadet now, and when I told him I was going to be doing this podcast with Gen. Sherman, he had nothing but amazing — “Mom, I would walk through fire for him. He's so amazing. He's so inspiring.” And I shared that with Gen. Sherman, I said, “Well, you should know, sir, that you created a legacy with my son,” and it actually brought some emotion to him, and that that's who he is. I think that's who we want to be.   Wyatt Hornsby  21:52 Absolutely a remarkable leader and just an amazing episode. And hope that you all take the time to listen to it.   Naviere Walkewicz  22:00 Yes. So those were our highlights from Season 3. And like I said, we could go on about every one of our guests, because they're so impactful and amazing. And just — we take something from each of them.   Wyatt Hornsby  22:12 We did Naviere, and I want to just take a moment too, just to thank you for doing such a great job in Season 3. And just not asking questions, but just having conversations. And it's just easy to see that this just is kind of like a conversation over coffee, where you're just talking about leadership and really getting a sense of what their journey has been, whether it's been the good or the not so good, but just really finding out who they are authentically. So thank you, Naviere, just for leading those conversations.   Naviere Walkewicz  22:43 It's my great pleasure. I think some of the best work behind the scenes comes from this place of wanting to help share their story in a way that our listeners may not have ever heard before, and almost unlocking within them something that surprises themselves, about themselves, you know what I mean? Where they're actually like, “Wow, I'm sharing this,” and it's almost unlocking this new portal on leadership, on themselves. And so that's kind of how I always approach preparation for a conversation. And my goal is just to leave someone with something that really resonates with them.   Wyatt Hornsby  23:18 Well done, Naviere. And while we're at it, we're going to put Ted, our producer, our amazing producer, on the spot here. Ted, congratulations again on a great Season 3. And what are you — just any reflections that you want to share?   Ted Robertson  23:33 Loving watching Naviere grow and glow as a host — she's just my favorite person ever to work with, and thank all of you. This doesn't happen without a whole team committing time and resources and effort, eyes, ears, ideas. It doesn't happen without this group effort. It's a wonderful, wonderful place to be in. Speaking of places to be, you're going to talk about this a little later. Some listener feedback coming up next that Wyatt is going to tell you about. But we have the gift of a new studio that you're some of you are seeing for the first time inside of our new building that we can't wait for many of you to see. So thank you both for everything you do, your support, your encouragement and giving me this couple of minutes to share my thoughts with all of you.   Naviere Walkewicz  Thanks, Ted.   Wyatt Hornsby  24:23 Yeah. Thank you, Ted, again, great work, and we're just we're very grateful for all the heart and soul you put into Long Blue Leadership.   Naviere Walkewicz  24:31 Well, up next, Wyatt has some listener feedback to share with you, but before we do that, I'd like to take a moment and thank you for listening to Long Blue Leadership. This podcast publishes the first and third Tuesdays of the month in both audio and video, and is available on all your favorite podcast apps. Be sure to watch or listen to all episodes of Long Blue Leadership at longblueleadership.org. Once more, that's longblueleadership.org   Wyatt Hornsby  24:58 And a note I saw from Allison D. in reference to Naviere's conversation, particularly with Emma Przybyslawski. And this highlights how hard Naviere has worked and how well she has done as host of Long Blue Leadership. And I'll start with Allison's note to Naviere, and then I'd like to add some thoughts of my own. From Allison: “Just wanted to do a quick shout out to let you know that I've been listening to your interview with Emma P. and I thought you did a phenomenal job. Emma's willingness to share her perspective in experiences in such an authentic way was a testament to her. But I also wanted you to know that while I was actively listening to her responses, I was also blown away by your ability to follow up with each response with an insightful and natural follow up question. My brain was still digesting her last response, and I don't know how you were able to digest and formulate such an interesting follow up question in such a short amount of time. Well done, Naviere.”   Naviere Walkewicz  25:58 I remember that comment. What a special moment to get that from Allison. Thanks for sharing that, Wyatt.   Wyatt Hornsby  26:05 Our pleasure, and thank you again, Naviere, for doing such a great job as our host.   Naviere Walkewicz  26:10 Well, Wyatt, let's talk about Season 4. It's coming out. Yes, some new things. Do you want to talk about kind of where we're in right now? What to expect?   Wyatt Hornsby  26:17 We're going to be having 13 episodes. Ten are going to be Long Blue Leadership, and then two are going to be really developmental focus, special presentations. Can't wait for that. And then, of course, we'll wrap up Season 4 with a retrospective, Naviere.   Naviere Walkewicz  26:31 Oh gosh, it's going to be amazing. I think what we've learned from the past seasons are people really enjoy hearing the stories from graduates that they can connect with — some transformational moments in their lives. But really excited. We kicked it off here at the end of Season 3 will be coming from our new studio here in Wecker Hall, so they'll get to see the studio and really hear the stories from our graduates. Those are really influential and key leaders in their fields.   Wyatt Hornsby  26:56 I can't wait. And some of our guests — they'll include academics, warfighters, general officers, business leaders, scholars, diplomats, entrepreneurs, policymakers and others.   Naviere Walkewicz  27:08 Yes, and you mentioned it, that kind of leadership. Those two special episodes on leadership, this focus on leadership, we're actually going to go to experts in a field. Maybe they're published authors, but they are going to be some real experts that help our graduates and our listeners hone in on their leadership development. So it's really going to give them some tactical and tangible things that they can do to improve on their own leadership.   Wyatt Hornsby  27:30 I can't wait Naviere, an exciting new feature on leadership as we just continue to elevate our game. It's going to be really great.   Naviere Walkewicz  27:37 It's going to be great. It's going to — that focus on leadership will kick off in October with our second one in December. Wyatt and I want to thank you for joining us today. We can't wait to share the fourth season of Long Blue Leadership with you. Starting this September, you can expect more compelling stories from outstanding Air Force Academy graduates. We like to keep the podcast conversations thoughtful and aimed at telling our guests stories as we explore their personal leadership journeys, their philosophies and their styles. Season 4 promises to engage, inspire and empower. Whether you're an aspiring, emerging or seasoned leader, visit longblueleadership.org for more episodes and past seasons, or nominate a guest or send us your feedback at socialmedia@usafa.org. Long Blue Leadership is available on all your favorites podcast apps.   Wyatt Hornsby  28:30 And Naviere, this was such a great conversation, and I want to encourage you, if you've listened to these episodes or you've watched and you were particularly inspired, please share across your social media channels, share with your friends and colleagues and family members, because we really want these conversations to be for anyone who's interested in developing as a leader, regardless of what career pursuit they've taken.   Naviere Walkewicz  28:54 We like to say “like, subscribe and share.” There you go. Well, I'm Naviere Walkewicz.   Wyatt Hornsby  And I'm Wyatt Hornsby.   Naviere Walkewicz  Until next time.   KEYWORDS Leadership, Air Force Academy, mentorship, personal growth, teamwork, perseverance, service, identity, respect, legacy.       The Long Blue Line Podcast Network is presented by the U.S. Air Force Academy Association & Foundation    

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