Podcasts about us marketing

A man crashes through walls. A woman joins him. Together, they run straight into the sky. No dialogue. Just music, motion, and a pair of Levi's jeans.This is Odyssey, the Levi's ad that changed how we think about brand storytelling. In this episode, we're unpacking its marketing lessons with our special guest, Paula Vivas, Head of US Marketing at Freepik.Together, we explore why storytelling is the most powerful strategy, how boldness builds lasting brand identity, and why emotional resonance is your greatest competitive edge.Because the best marketing doesn't just show a product, it makes you feel something real.About our guest, Paula VivasPaula Vivas is the Head of US Marketing at Freepik. She has over 15 years of experience in visual design, online marketing, and social media marketing, with a passion for creating and promoting engaging and innovative content.Paula is also the co-founder of Charis, a platform that celebrates AI‑empowered creativity. With that, they launched the Charis Awards, a global competition that showcases the best AI-generated images and their creators.Paula's experience spans across Product Marketing, Content Marketing, Events, Ads and Growth Marketing in the Tech industry.What B2B Companies Can Learn From Levi's Odyssey ad:Story is the strategy. The Levi's Odyssey ad didn't just sell jeans, it sold a feeling of liberation. Paula recalls watching it and thinking, “I want to be able to give a meaning to a brand.” The brilliance wasn't in the product, but in the story it told, breaking through walls, both literally and metaphorically. In marketing, stories aren't a “nice to have”; they're the whole point. When you anchor your brand in a powerful narrative, you move from transactional to transformational.Break through with brand identity. In the Levi's Odyssey ad, two people sprint through wall after wall, finally launching into the sky, all while wearing Levi's jeans. To Paula, it wasn't just an ad; it was a masterclass in brand symbolism. No voiceover. No product breakdown. Just raw, kinetic metaphor for freedom and durability. In B2B, the lesson holds: skip the specs and aim for the soul. The brands that break through aren't the loudest, they're the ones that hit instinct before intellect.Emotion is the ultimate differentiator. What makes the Levi's Odyssey ad timeless wasn't just its visuals; it was how it made Paula feel. In an era of AI-generated everything, emotion is your moat. Tools can replicate images, but not meaning. The best marketing doesn't just look good, it makes you feel something. Give your audience that, and they'll remember everything.Quotes*“ Let's make great content. Let's forget about Will Smith eating spaghetti. Let's forget about doing another Star Wars. Star Wars is going to be there, and of course, that's going to go viral because it's Star Wars. Let's create beautiful content for you to watch, and sit down and say, ‘This is what a creative mind can do. This is what we can do with AI.' Let's make something original. Let's create a path that's different.”*“ I don't think AI is going to take out anything. I think it needs to be humane. We need to be behind it. We need to be the person at the wheel. LLMs are created by us, so we have to be there, right? Our creative part is always gonna be there.”*“ If you give me a cookbook, that doesn't make me a chef. [AI] is not gonna take anybody away. It is just gonna make everyone better and faster and explode those creative parts of themselves.”Time Stamps[0:55] Meet Paula Vivas, Head of US Marketing at Freepik[02:32] Why Levi's Odyssey Ad?[03:09] Levi's Odyssey Ad Origin[08:01] Why Great Storytelling is Your Differentiator[15:17] What is Upscale Conf?[18:47] Freepik's SEO Strategy[21:58] How Freepik Simplifies Prompt Engineering[24:17] Behind the Scenes of Upscale Conf[27:22] What's Next for Upscale Conf[31:05] Freepik's Content and Brand Strategy[34:01] Breaking Down Freepik's Music Collection[37:11] Final Thoughts and TakeawaysLinksConnect with Paula on LinkedInLearn more about FreepikAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Google Ads are a proven, powerful tool for practice owners to reach more new patients. Google does not sit still with its Ads platform. There are new features regularly. My guest today runs a marketing agency that specializes in Google Ads, and he'll tell us what's new in the platform.Jim Bilello is President of US Marketing, a Google Ads agency that has specialized in Google Ads for well over a decade. Jim has over 20 years of sales and marketing experience and has represented key Hollywood Studios, e.g. Paramount, Fox, New Line, Disney, Miramax, Lions Gate for ancillary distribution to colleges and universities, started a college cinema cable network, Account Executive for Clear Channel Entertainment / Live Nation and represented Latin Grammy artists for Hispanic marketing for the Texas Rangers, the Arizona Diamondbacks, Verizon Wireless and Chase Bank. He has a Masters in Education and Marketing from Southern Illinois University - Carbondale and a Northwestern University Kellogg Graduate School of Business Executive Certificate in New Product Development.In this episode Carl White and Jim Bilello discuss:Local Service Ads (LSAs)Changes with cookiesPromax CampaignsWant to be a guest on PracticeCare®?Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here's the link where you can get the process started.Connect with Jim Bilellowww.usmarketing.bzhttps://www.linkedin.com/in/jimbilello/https://www.facebook.com/USMarketingChicagohttps://goo.gl/maps/emxGbx4NWt4njHZs7Connect with Carl WhiteWebsite: http://www.marketvisorygroup.comEmail:  whitec@marketvisorygroup.comFacebook:  https://www.facebook.com/marketvisorygroupYouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmigLinkedIn: http://www.linkedin.com/in/healthcaremktg

HI.  yes, the title is clickbait. (lol.) but we really do talk about all the marketing philosophies / myths / what we're passionate about in the marketing world. some being what is / isn't manipulative... should you soft sell or hard sell? does niche matter? and soooooo much more. me & Kate go INNNNN on this one. enjoy. ... Creatives + Business Community Facebook Group: https://www.facebook.com/groups/maandbeyondcreativecommunity Subscribe to my Substack + FREE Weekly Post Challenges every Monday: https://katecolemanotr.substack.com/subscribe Instagram: https://www.instagram.com/thagr8k8/ Facebook: https://www.facebook.com/katelyncoleman8 ... 

S5:E2 Influencers, Gen Z, & Beyond Social Commerce: Lessons from AliExpress with Chris CarlWelcome to the second episode of Season 5 of the Retail Razor Show! Join hosts Ricardo Belmar and Casey Golden as they dive into the fresh tactics and cutting-edge strategies that are driving the future of retail and e-commerce with Gen Z. In this episode, they are joined by Chris Carl, the US Head of Marketing for AliExpress (Alibaba Group), to discuss ‘the new playbook for digital marketing' fresh from his insightful session on marketing to Gen Z at eTail West!Discover how AliExpress is capturing Gen Z's attention, building a robust social media presence, leveraging influencers like David Beckham, and exploring the future of cross-border shopping with a full-funnel marketing strategy. Chris shares the impressive growth metrics (500% increase in social media following, for example) and innovative campaigns that have set AliExpress apart - think social commerce, live shopping, Gen AI, and TikTok Shops. Plus, new enticing innovations in logistics to help onboard more US-based sellers to the AliExpress marketplace. Whether you're a product junkie, retail leader, or commerce technologist, this episode is packed with insights you won't want to miss!About Chris Carl:Chris Carl is a strategy, operations, and marketing executive with a proven track record in retail, beauty, spirits, lifestyle, hospitality, and luxury goods. As the first US Head of Marketing for AliExpress, Chris focuses on making online shopping more engaging and affordable. Since May 2023, Chris has increased order volume by 60%, increased brand share of voice by 75%, expanded headcount by 400%, boosted social media following by 500%, and doubled brand awareness.Subscribe to our Newsletter: https://retailrazor.substack.comSubscribe to our YouTube channel: https://bit.ly/RRShowYouTube00:00 Show Intro03:04 Introducing Christopher Carl from AliExpress & His Background05:43 Conversation with Chris Carl, Head of US Marketing for AliExpress08:52 Cracking the Code with Gen Z16:00 AliExpress's Social Media and Influencer Strategy21:22 Leveraging Social Media for Brand Growth23:30 Navigating the Shifting Digital Marketing Landscape25:46 The Future of Social Commerce and Live Shopping28:17 The Importance of Brand Personality and Humor31:50 AliExpress: A Unique Business Model35:09 Expanding AliExpress's US Presence38:45 The Future of Cross-Border E-Commerce42:20 Show CloseMeet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar is an NRF Top Retail Voices for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2024. Thinkers 360has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, Top 100 Digital Transformation Thought Leader, and a Top Digital Voice for 2024. He is an advisory council member at George Mason University's Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft.Casey Golden, is the CEO of Luxlock, a RETHINK Retail Top Retail Expert for 2023 and 2024, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Heston Mimms, published by Imuno.

You want a refill on your chips, soda, maybe diapers this Sunday and beyond? Well, there is a new drone delivery service in DFW called Wing. Jacob Demmitt, Wing’s US Marketing and Communications Manager joined the show to talk all about it. See omnystudio.com/listener for privacy information.

No matter where you are in your career, you'll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.About Jenna:Jenna LoMonaco is a Digital Marketing expert who has used her love of music and knowledge in the social media space to help break up and coming artists into the mainstream music space for over 17 years After studying audio production and working at a recording studio straight out of college, she truly started her career in PR at Girlie Action in 2005. In 2007 Jenna got her first big role at an up-and-coming record label, Glassnote records as the Head of New Media. It was there where she blossomed her skills in the digital space, helping break artists such as Mumford & Sons, Phoenix, and Childish Gambino. After 5 years at Glassnote, she left to join the new Label Services branch at Kobalt- Kobalt Label Services. Jenna worked in the digital department where she handled digital strategy for artists such as Martina McBride, Lenny Kravitz, and New Kids on the block. In 2015 as Island Records was relaunched as a solo label after separating from Def Jam, Jenna joined the Island team to run the Digital Marketing department. It was here that she begin to work with a newly signed teen artist, Shawn Mendes. Using her social media knowledge she helped create a social media strategy to help grow Shawns social following into the multi-millions. She also lead the digital marketing efforts for artists such as Jessie Reyez, Nick Jonas, The Killers, Elton John, Bon Jovi, Tove Lo, Fall Out Boy, and Demi Lovato.In 2021 Jenna Joined ONErpm to lead their US Marketing team. Since then she has doubled their marketing staff and launched new marketing services including Digital Strategy, Brand Partnerships and Sync. Aside From leading the US Marketing team Jenna also oversees all ONErpm events as well as coordinating the Global Marketing Team. Jenna's journey in the music industry highlights her dedication to supporting artists and her deep understanding of digital marketing, making her an invaluable asset in helping talent reach their full potential.

A CMO Confidential Interview with Karna Crawford, CMO of Marqeta, formerly SVP at JPMorgan Chase, and Head of US Marketing at Ford. Karna discusses how a number of factors have created more "promiscuous customers," the challenge of constantly delivering against rising value expectations, and why the marketplace has left many companies behind in the loyalty race. Key topics include: how companies become overly focused on acquisition and ignore churn; how the core principles of loyalty apply to both B2B and B2C; and why GAP and United are examples of how not to solve the issue. Tune in to hear a business comparison to the 5 Love Languages.Dive into "The Loyalty Crisis: What CMOs Must Do NOW!" with Mike Linton on CMO Confidential. Tune in to hear marketing expert Karna Crawford, CMO of Marketa, discuss the pressing issue of declining customer loyalty. Key topics include defining customer loyalty, the rise of brand promiscuity, and how companies can leverage AI to personalize customer experiences. Karna draws on her extensive experience from roles at JPMorgan, Moxie, and Ford to provide actionable insights for marketers. Discover how to balance customer acquisition with retention and the importance of building brand love. Don't miss this engaging discussion to enhance your marketing strategy and leadership skills. Subscribe to the CMO Confidential Newsletter for Exclusive Content and stay ahead in the dynamic world of marketing.#RetainingCustomerLoyalty #MarketingLeadership #LoyaltyPrograms #LoyaltyProgramsForBrands #AiInMarketingCHAPTERS:00:00 - Intro01:34 - Understanding Loyalty in Business06:00 - Common Missteps by Companies11:32 - Strategies for Marketers to Reach C-Suite16:14 - Effective Use of AI in Marketing21:02 - Differences Between B2B and B2C Marketing24:26 - Marketing Horror Story29:47 - Final Thoughts and QuestionsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Australian-born and New York-based for 6 years, Bridie is a dynamic marketing professional with expertise across fashion, tech, and sustainability. In her role as Senior Lead of US Marketing at Back Market, she helps to drive innovative strategies and growth to reshape the future of technology. On this episode, Bridie talks with Samantha Yeager about her diverse career journey from fashion journalism to digital marketing. She also shares his transition from Brisbane to New York and her current role in promoting refurbished tech and sustainability.

This episode of Lessons in Leadership with Steve Adubato and Co-host Mary Gamba features Jacquelyn Reardon, Head of US Marketing, Franklin Templeton, who talks about the findings of the Voice of the American Workplace Survey and what benefits are most important to employees. Then, Steve and Mary talk with Sylvester Lukasiewcz, Editor, SPL Films and … Continue reading Lessons in Leadership: Jacquelyn Reardon and Sylvester Lukasiewicz

Rob Schutz is a co-founder and board member of Ro, a healthcare technology company focused on creating a patient-centric healthcare system. Rob also serves as the Chief Growth Officer at Ro. In addition, Rob is the founder of Snagged.com, a company that helps businesses acquire premium domain names. Previously, Rob worked as the VP of Growth at BARK and as a Director of US Marketing and User Acquisition at kgb. Rob also co-founded and was the CEO of What's the Deal, a company that offered daily deals and events in the Washington DC area. Prior to their entrepreneurial ventures, Rob worked as a Senior Consultant in Healthcare at CGI, helping hospitals transition to digital record-keeping. Rob holds a BS in Management Information Systems from Penn State University. Follow Rob on X: https://x.com/rob Learn more about Snagged: https://www.snagged.com/ Chapters 00:00 Introduction and Overview of Roe 07:59 Transitioning from BarkBox to Starting Snag.com 14:37 Lessons from Early Startup Failures 23:17 Navigating the World of Premium Domains 30:34 The Power of Complementary Co-Founders 34:40 Assigning Value to Domains 38:40 Isaiah House: A Nonprofit Organization 42:36 Excitement for New Opportunities

This year's Voice of the American Workplace Survey sheds light on the challenges employers and employees face in today's American workplace. The report underscores the challenges employers face, employee concerns and workplace expectations, and the gap between employer resources and employee needs. By understanding these gaps, the industry can develop innovative solutions that redefine retirement and deliver stronger financial outcomes for US workers. In this episode, Jack talks with Jacquelyn Reardon, Head of US Marketing at Franklin Templeton, about the results of the survey, some key takeaways, and its implications for the future. Key Takeaways [01:17] - What the Voice of the American Workplace Survey is all about. [02:08] - Key takeaways from this year's survey. [18:24] - The need for hyper-personalized employee benefits and engagement. [19:47] - How employers can address issues and concerns in the workplace. [22:38] - Enhancing employee benefits and personalized financial advice. [24:17] - Jacquelyn's interests outside of work. Quotes [02:42] - "Employees are significantly under stress when it comes to their financial health, and they're specifically looking to their employer to help them address those issues and concerns." ~ Jacque Reardon [09:34] - "Financial independence is the north star people are working towards versus traditional retirement. People are feeling less and less likely to be able to meet these key milestones because of the financial stress that they're feeling today due to a whole slew of factors." ~ Jacquelyn Reardon [18:24] - "The number one benefit that people are requesting is personalized benefits. The appetite's there, and the expectation is there from a societal standpoint. So people are absolutely expecting that." ~ Jacquelyn Reardon [23:00] - "We have to come together and figure out how to plug in the best way and do it in a way that will be super user-friendly both for the employer and the employee. We can build this phenomenal tool and resource, but if it's not something that the employer can easily put into their ecosystem and that the employee can easily use and see the benefit of, then there is no point in building these tools." ~ Jacquelyn Reardon Links  Jacquelyn Reardon LinkedIn Voice of the American Workplace Survey | Franklin Templeton Franklin Templeton Morgan Stanley Edmund Murphy Empower Aaron Schumm Vestwell Brian McDonald Connect with our hosts LifeYield Jack Sharry on LinkedIn Jack Sharry on Twitter Subscribe and stay in touch Apple Podcasts Spotify LinkedIn Twitter Facebook

Maggie Michalczyk initially came up with the idea for her Instagram page, Once Upon a Pumpkin, as a dietetic intern. Now, with more than 109k followers, countless brand partnerships and appearances on national news outlets, Maggie shares the secrets to her success (hint: you can't get TOO comfortable). In this episode, Maggie candidly talks about getting her start in PR, how she got her first “big gig" and the highs and lows of being a dietitian entrepreneur. Hosted by Kristin Houts Meet Kristin Houts, the newest co-host of The Dietitian Connection Podcast. Based in Chicago, Kristin is our US Marketing and Communications Lead, and a Registered Dietitian specialising in Irritable Bowel Syndrome and chronic GI issues. Don't miss our upcoming podcast episode where you'll get to know Kristin better and hear from our other host, Brooke Delfino. It's the perfect opportunity to learn more about the voices behind our podcast and gain valuable insights into what's on the horizon. Stay tuned! In this episode, we cover: Maggie's path from nutrition student to business owner Strategies that skyrocketed her to 109k Instagram followers  A typical day-in-the-life of a dietitian entrepreneur The highs and lows of working for yourself– and wearing all the hats Upcoming trends and opportunities for dietitians For the shownotes: https://dietitianconnection.com/podcasts/taking-leap-how-turn-your-personal-brand-successful-business/  This podcast is not, and is not intended to be, medical advice, which should be tailored to your individual circumstances. This podcast is for your information only, and we advise that you exercise your own judgment before deciding to use the information provided. Professional medical advice should be obtained before taking action.  Please see here for terms and conditions.

No matter where you are in your career, you'll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.  About Jacqui: Jacqui Bransky is a leading expert in emerging technologies and Web3, currently serving as the VP of Web3 and Innovation at Warner Records. In this role, she spearheads efforts to develop and implement best-in-class strategies that keep Warner Records artists at the forefront of technology and enable them to connect with fans in innovative ways. Through her work, Jacqui has helped drive revenue growth and elevate following Warner Record's artists: aespa, Bebe Rexha, Teddy Swims, Ashnikko, and Mike Shinoda. Prior to joining Warner Records, Jacqui held several high-level positions within the music industry. As the Director of Commercial Innovation & Artist Strategy at Universal Music Group, she led the development of digital goods and metaverse opportunities across artists, labels, partners, and marketplaces. Her extensive experience in artist management and marketing also includes her tenure as Head of US Marketing at FRNDS MGMT, where she worked with notable acts such as Alison Wonderland, Chet Porter, Crooked Colours, The DMA'S, and GRAACE. During her time at FRNDS MGMT, she played a pivotal role in implementing blockchain technologies and driving the success of Alison Wonderland's WonderQuest project, which has grossed over $3 million to date. Jacqui is a dynamic leader and visionary thinker who continues to push boundaries and drive innovation in the music industry.

Welcome to the first-ever episode of the Digital Revolution Podcast. In this episode, I (Eli Adams) introduce myself, sharing a little of my personal and professional journey - from my early days building websites to my evolution into this vast digital world. I talk about some challenges I've faced, my time in retail management, my stint in the financial industry during the 2007 economic downturn, and my eventual full-time plunge into digital marketing and product management. I talk about starting Fire Us Marketing, a unique agency combining hands-on digital marketing services and training that empowers my clients to take control of their digital strategies. Whether you're a business owner, an in-house marketing professional, or just someone interested in the digital world, this podcast is aimed at elevating your digital presence online. Don't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect With Us: Instagram (Fire Us Marketing) LinkedIn (Fire Us Marketing) YouTube (Fire Us Marketing) TikTok (Eli's Personal TikTok)

For this week's episode, Steve chats with Ep. 105 with J.J. Healan, the VP of US Marketing: Brand Content and Culture at McDonald's.

Join host Abby Martinez in a dynamic conversation with Molly McClure, Head of US Marketing at Intelliflo, as they delve into the world of digital marketing. Discover Molly's 20-year journey in the field, from her beginnings at a boutique consulting firm to her current role at the forefront of financial advice technology. Explore the challenges and triumphs of building a marketing strategy from the ground up and gain insights into the power of data-driven decision-making. Don't miss this episode for a deep dive into the evolving landscape of digital marketing.

Synopsis: Nima Farzan is the CEO of Kinnate Biopharma, a clinical-stage precision oncology company focused on expanding on the promise of targeted therapies for those battling cancer. The company is developing medicines for known oncogenic drivers where there are no approved targeted drugs. Having started his biotech career in the late 90s, Nima discusses how his vision of leadership has evolved over the years. He talks about joining Kinnate in March of 2020 and the challenges of running the company and growing the team during a pandemic. He dives into the evolution of genomics over the last several years and what has surprised and impressed him about the genomic ecosystem as a whole. He discusses where Kinnate is from a development perspective and how he thinks about indication selection. Finally, he talks about how being an immigrant has shaped his approach to team building, culture and leadership style. Biography: Nima brings over two decades of executive leadership experience in the biopharma industry to our team. Prior to joining us, Nima spent seven years at PaxVax, where he was most recently President and CEO. While there, he successfully led a team of 250 people through a number of commercial product launches and negotiated the sale of PaxVax to Emergent BioSolutions in 2018. Prior to PaxVax, he was at Novartis AG in a series of roles of increasing responsibility, most recently as Vice President of US Marketing at Novartis' Vaccines and Diagnostics division. Prior to Novartis, Nima worked at DoubleTwist, a pioneering genomics company, and was a consultant with Boston Consulting Group. He was a member of the founding Board of the Coalition for Epidemic Preparedness Innovations (CEPI). He is on the Executive Committee of the Northern California Chapter of Young President's Organization (YPO) and a Trustee at the Hamlin School. He is also a Director of Keros Therapeutics (NASDAQ: KROS). He holds a BA in Human Biology from Stanford University and an MBA from the Harvard Business School.

In this episode of My 23-Year-Old Self, Zena talks with Jenna LoMonaco, Head of US Marketing at modern record label and distribution partner ONErpm. Over Jenna's career, after getting her start at music PR agency Girlie Action, she's helped break artists like Mumford & Sons, Phoenix, and Childish Gambino. She's also worked with many other iconic artists, from The Killers to Demi Lovato to Elton John to Shawn Mendes. In this episode… ● Jenna will share her creative approach for breaking into the industry, and how she successfully worked her way up the ladder.  ● She'll recount the time Mumford & Sons made her cry happy tears around the time of their first Madison Square Garden show.  ● We'll hear about the ugly incident she encountered early on in her career while working as a studio manager, and the bias she faced due to assumptions about her presence at a late-night session. ● Jenna will share her tips for turning a passion into a career, and... ● We'll hear how one of her mentors gave her the type of advice that taught her to be self-sufficient.

In this podcast, we cover - 1. Mental models for planning different ‘chapters' of your life & taking different ‘tours of duty'. 2. Lessons on networking and augmenting your leadership skills. 3. The art and science of navigating career transitions Anoop Prakash is currently President of the Ambulance Division at the REV Group Inc, a publicly-traded specialty vehicles manufacturer based in Brookfield, Wisconsin.  At REV, Anoop runs a manufacturing and distribution organization of 1500 people and four facilities, building a broad range of ambulances to precise customer specifications, serving federal government,  municipalities, and private ambulance service providers, both in the US and abroad.  Prior to REV Anoop spent 10 years with the Harley-Davidson Motor Company, where he first led the company's market entry into India, the acquisition of the company's largest independent distributor in Canada, and, finally in the US market, leading US Marketing and US Dealer Development.   Prior to Harley-Davidson, Anoop had the opportunity to serve as a senior political appointee in the Administration of President George W. Bush, holding senior roles at both the US Small Business Administration and US Department of Housing & Urban Development.  Prior to his government service, he held strategy, business development and sales roles at two technology companies, and worked as a consultant for McKinsey & Company, advising consumer and retail clients.  Immediately after graduating from Stanford, Anoop served for four years active-duty as an Intelligence Officer in the US Marine Corps.  Anoop also has an MBA from Harvard Business School.   In his free time, Anoop enjoys motorcycling, books on politics and policy, and travels with his wife Gita (also class of '95) and two daughters.  Anoop is Vice President of the Board for the Hunger Task Force in Milwaukee, and leads the Wisconsin chapter of Leadership Now, a non-partisan organization of business leaders supporting democracy.   From his time as an Intelligence Officer, through to his current role as a Division President, Anoop has had to work either with or inside government organizations at every level and in multiple countries.  Anoop credits his broad exposure through Public Policy and concentration in International Policy as critical to his understanding and ability to bridge the two worlds of business and government.

Today's consumer has a short attention span, making it harder to stand out in an overcrowded market. One glowing example: cosmetics. Clear messaging and a return to simplicity are the tip of the spear catalyst that can push a brand to the top of the market. Kevin Shapiro, Senior Vice President, US Marketing for Consumer Beauty at Coty has experienced great success following the trends in the market and positioning brands to remain at the top. Join us as we discuss: Undefining beauty — the new consumer's mindsetHow to shine in an already vibrant marketInclusivity and diversity as superpowers

Are you curious about Google Ads for your practice? Have you been burned in the past but still want to see if Google Ads makes sense? Jim Bilello is President of US Marketing, a Google Ads agency. Jim has over 20 years of sales and marketing experience and has represented key Hollywood Studios, e.g. Paramount, Fox, New Line, Disney, Miramax, Lions Gate for ancillary distribution to colleges and universities, started a college cinema cable network, Account Executive for Clear Channel Entertainment / Live Nation and represented Latin Grammy artists for Hispanic marketing for the Texas Rangers, the Arizona Diamondbacks, Verizon Wireless and Chase Bank. He has a Masters in Education and Marketing from Southern Illinois University - Carbondale and a Northwestern University Kellogg Graduate School of Business Executive Certificate in New Product Development. In this episode Carl White and Jim Bilello discuss:The difference between paid ads and SEOWhat good looks like for a Google Ads experienceHow to measure ROI with Google Ads (and how not to) Want to be a guest on PracticeCare?Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here's where you can get the process started:https://marketvisorygroup.com/practicecare-podcast/ Episode SponsorshipThis episode is sponsored by REVA Global Medical, who specialize in placing medical virtual assistants with practices in healthcare – medical, dental, and others. Medical virtual assistants are a great option for tasks in your office that are important, repetitive, and a bit lower on the skill level. Think insurance verifications, prior authorizations, database management, scheduling patient appointments, and the like. A medical virtual assistant is a legitimate option instead of hiring someone new, which is especially hard these days. REVA Global Medical trains their virtual assistants in healthcare, HIPAA, insurance, customer service, and other skills necessary to support each client assignment. REVA assigns each client their own virtual assistants, manages those virtual assistants, and delivers weekly productivity reporting to clients. To hear REVA's owner's PracticeCare episode, go here. To learn more about REVA:revaglobalmd.cominfo@revaglobalmd.com860-471-1770www.facebook.com/revaglobalmdwww.instagram.com/revaglobalmdwww.linkedin.com/company/revaglobalmd  Affiliate PromotionWe're fans of Constant Contact for email campaigns, newsletters, and emails. We use it with our clients. What we like: Very easy to useVery flexibleEasy to find supportHIPAA compliant Get 30% off for the 1st 3 months if you sign up using our partner link. We do receive a commission when you use our link. Constant Contact offers additional prepayment discounts you can choose: 10% off per month for your first 6 months, or 15% off for the year. If you prepay, your discount stacks on top of the 30% discount for the 1st 3 months. Connect with Jim Bilellowww.usmarketing.bzhttps://www.linkedin.com/in/jimbilello/https://www.facebook.com/USMarketingChicagohttps://goo.gl/maps/emxGbx4NWt4njHZs7 Connect with Carl WhiteWebsite: http://www.marketvisorygroup.comEmail:  whitec@marketvisorygroup.comFacebook:  https://www.facebook.com/marketvisorygroupYouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

Keeping the pace of growth is not very easy for all companies especially if they are new in the market. But the stellar 40% yearly growth of this company, Tonies, a German Toy company, did a phenomenal pace of growth in its first two years in the US by having a unique offering to the market to help it stand out and #getnoticed.In this episode, Tonies' Marketing Director in the US, Drew Vernon, shares with us how the company got noticed and stood out in the United States with stellar growth in the last two years, and what are the kinds of toys that Tonies offers and made them stood apart from the other toy brands and products.The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities.  Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.AWeberGrow, sell, and engage with your audience—all from a single platformLoomRecord quick videos to update your team and cut down meetings by 29%.PrintfulTurn your ideas into unique products - Create custom products with your own design!VideoSnapTurn your talks, podcasts, videos, audios or streams into shareable videos in just a few clicks!Post-production, transcript and show notes by XCD Virtual Assistants Support the showAm I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.

Join our resident Business Ninja Andrew, together with the Head of US Marketing of iAdvize, Melissa Magerer, as they talk about how optimizing your business' website customer service through messaging platforms can provide a more personalized and pleasant experience that will make your customers want to come back for more.Place messaging at the heart of your business with iAdvize, where they can help you deploy a quality conversational strategy that's cost-effective, managed, and tailored to meet your objectives. Find out more about how iAdvize can help your business grow by visiting their website at https://www.iadvize.com/en. -----Do you want to be interviewed for your business? Schedule time with us, and we'll create a podcast like this for your business:  https://www.WriteForMe.io/-----https://www.facebook.com/writeforme.iohttps://www.instagram.com/writeforme.io/https://twitter.com/writeformeiohttps://www.linkedin.com/company/writ...https://www.pinterest.com/andysteuer/Want to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away! Check out WriteForMe, more than just a Content Agency! See the Faces Behind The Voices on our YouTube Channel!

The importance of cervical cancer screening in the U.S.Why is cervical screening so important in the U.S. and globally? And how has the pandemic affected that screening? Today's episode features Chris Beddard, VP of US Marketing at BD. She joins the podcast today to discuss a product she and her team have been working on to improve the lives of women. Chris is passionate about bringing awareness about health options to women around the world. Listen to the episode to hear what Chris has to say about why the test she's been working on is special, what kinds of challenges a team faces when developing these tests, and why cervical cancer screening is so important. Some of the highlights of today's episode include:What BD is doing and how Chris is working with itHow to go about choosing specific treatments to targetWhat makes the current test specialCervical screening focus on women in AfricaChallenges in developing testsWhy cervical cancer screening matters so muchThe ongoing impact of the pandemic on testingAdvice for medical health professionals in the process of long-term developmentMemorable quotes from Chris Beddard:“Extended genotyping provides different information, information that's critical to a clinician to basically manage a woman's risk for developing cervical cancer or precancer.”“In order to get all three testing paradigms approved through the FDA, there was an extensive clinical trials that did take place, again spanning many years.”“HPV is the most common sexually transmitted infection in the United States.”“We're seeing women returning to testing; we're seeing –again –our view of healthcare changing based on the pandemic.”Links:Chris BeddardBDEtienne Nichols LinkedInetienne.nichols@greenlight.guruMedTech Excellence CommunityGreenlight Guru AcademyGreenlight Guru

REMIX: Album 3 Track 15 – Irma Shrivastava, CMO, Strategic Marketing and Business Executive, previously SVP, Marketing and Alliances with American Cancer Society and Vice President US Marketing, The McDonald's Division with The Coco-Cola Company. Irma brings her experience within the corporate and nonprofit sector to our virtual building this week with lessons and stories we can all learn from. A few takeaways:  People and relationships matter, whether in the corporate or nonprofit sector It's important for companies and people to recognize that it's about the brand, not the product. Trusting your instinct will lead you down the right path or a path of learning and growth. When you are happy outside of work, joy spreads into your work. 

In this episode of Cannabis Unlocked, Brandon Johnson (CEO of TRP) sits down with Jordan Youkilis (KEY Investment Partners Founding Partner) to discuss how TRP has evolved into a retail powerhouse through working with legacy brands and championing social equity efforts. This conversation starts with Brandons path towards cannabis and how he got the inspiration for TRP's business model of partnering with legacy brands and leveraging retail locations to scale those brands. From there, Brandon and Jordan speak to the hurdles behind social equity applications and how TRP has effectively navigated the licensing process to enable social equity brands success. The talk continues with Brandons perspectives on future retail trends across the evolving US Marketing. The conversation wraps up with thoughts around the value of retail dispensaries and cannabis delivery as our nation pushes towards more open markets and eventual legalization. For more information around TRP please reach out to: bj@trp.co Please enjoy!

In this episode with Seth Silver of Silver Creative Studio in Los Angeles, we go over: Tell us what your company does at a high level for your clients, Why did you pick the food and beverage industry? What got you into that niche? Snoop Dogg is getting into the food and beverage industry?! Did you ever work for somebody else, or have you always been an entrepreneur? What are the top two things that you look for in a business partner? How have your lead generation strategies changed over the three companies that you've owned? What are your thoughts on SEO vs social media? Where can people find you Seth? CLICK HERE to get links, resources, and watch the video interview at our website.

Karna Crawford has over 20 years of data-driven marketing experience, with the past 10 years focused on delivering digital transformation for Fortune 50 companies, including Ford, Verizon and JP Morgan Chase. During her career, Karna has been recognized as an inspirational executive leader, known for innovative strategic thinking, cultural transformation, and operational excellence. Recorded content structured by Snackable.AI

Follis began his career working for major advertising agencies such as FCB/Chicago and DDB Worldwide in New York. In the mid-1980s, his entrepreneurial career began with freelance work for such major New York shops as Chiat/Day, Della Femina and Kirshenbaum & Bond. His work on the Kenneth Cole account resulted in awards and national press.In 1988, Follis co-founded Follis&Verdi, with clients such as The American Stock Exchange, No Excuses Jeans, Solgar Vitamins and Sorrell Ridge Fruit Spreads—a case taught at the Harvard Business School and featured in Forbes. In ‘93, Follis/DeVito/Verdi won 9 ADDY Awards making it the second most awarded agency in New York. That same year Follis formed Follis Inc to include a focus on non-traditional and online marketing. In 2003, in response to the shifting media landscape and to provide an alternative to the traditional ad agency model, Follis created "Follis Marketing Therapy". And, in 2006, Follis created "The Follis Marketing Report" blog and "The Marketing Show with John Follis" podcast syndicated on iTunes. How did you get started in advertising and marketing all those years ago?Well, first of all, thank you for having me on your show. Yeah, I'm looking forward to this. So yeah, I started a while ago and I was always good creatively growing up as a kid. The question was how to question was how do I apply that creative talent to a career? And I was probably halfway through college when I got pulled aside by an instructor who was teaching a graphic design class and she asked me what I wanted to do with my life. And when I said I wasn't sure if she said, Well, I think you are to really seriously consider pursuing something either in advertising or communication arts or some kind of media because you're really really talented. So had it not been for that instructor? I'm not sure I would have pursued that. But you know, that helped a lot. And after she gave me that idea, I transferred to a university Syracuse University that had one of the best advertising programs in the country. So that's how I started on that track.Where are you in Chicago first or New York first.John's response:So I grew up in Connecticut, and I was I was going to school in upstate New York and Syracuse and then after graduation, I didn't feel I was ready for New York City, even though that is the mecca of advertising as some of your listeners may know. They call it Madison Avenue. But I was I was a little intimidated by New York so did not go there. Like many of my classmates did it and started out my career in Atlanta, Georgia, two years in Atlanta. Then I got felt that wasn't fast enough for me. So I moved up to Chicago, spent three years there and after that, I felt like I was ready for the for the big leagues and moved to New Yorkhttps://www.follisinc.com/therapy.htmhttps://www.youtube.com/c/JohnFollisBIV

Fairfax and Favor's First U.S. Marketing Representative Talks about the brand's future plans in the U.S. Listen In...Guests and Links Episode 94:Hosts:  Mike Donnell, Kacee Willbanks Colletti, and Sophia JagellaGuest: Hanna Miller of Fairfax and FavourVisit the WESA WebsiteSupport the show

Fairfax and Favor's First U.S. Marketing Representative Talks about the brand's future plans in the U.S. Listen In... Guests and Links Episode 94: Hosts:  Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella Guest: Hanna Miller of Fairfax and Favour Visit the WESA Website

Cristina Liquori, Head of US Marketing at The LEGO Group, joins Marketing Matters to talk about the history of the brand, celebrations for their 90th Anniversary , their 2022 Pride campaign called "The A-Z of Awesome" and much more!

“Authenticity and relevancy are easy to connect back to the business when you have people who represent the diversity of our consumers.” Kevin Shapiro is Coty's SVP of US Marketing at Consumer Beauty at Coty, where he manages a large portfolio of consumer brands, including Sally Hansen and CoverGirl. Kevin has led beauty brands across a number of iconic global companies, including L'Oreal, Revlon, Elizabeth Arden and Procter & Gamble — where he served as brand manager on The Art of Shaving and Pantene. Having received his MBA from the University of Southern California, and studied business at Georgetown, Kevin actually got started in the Automotive industry working for Edmunds. Kevin grew up in Mexico and brings his fluency in Spanish and a multicultural mindset to everything he does. You'll enjoy this candid conversation on authentic brand building, representation, and the power of learning and listening in the ever changing beauty industry.

Brad Michelson, Head of US Marketing team at eToro, discusses the unique social features their platform offers in an effort to reduce intimidation and attract new investors into crypto trading. He also shares his thoughts on the biggest challenges with crypto marketing and the effective strategies they've implemented to overcome them. In this episode we discuss:  What makes the eToro marketplace different from any other crypto trading platform on the market CryptoBowl: how brands like eToro and Crypto.com took over the Superbowl this year The clever way eToro used Twitter and its integration with Giphy to increase the performance of their ads How to leverage online communities like Discord, Telegram, and Signal for crypto marketing  Guest Bio:  Brad Michelson is the Head of US Marketing team at eToro, a global social trading platform with over 27 million global users. He is a digital marketer with over ten years of experience taking finTech and e-commerce brands to market. Previously, Brad worked as the Director of Marketing at BlockFi. ------------------------------------------------ About this Show: The Brave Marketer podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.  Music by: Ari Dvorin

Kevin Shapiro, Senior Vice President of US Marketing, Consumer Beauty at Coty, discusses the latest trends in the beauty industry today, including overall wellness, self-care and skincare. He also shares how their strategies have innovated toward a more digital world, with new developments in A.I. & omni-channel. Lastly, he touches on aging down their traditional, iconic brands by amplifying younger consumers on TikTok & creating products that fit their needs. 

Join Latinitas Deputy Executive Director, Sylvia Butanda as she sits down with Adriana Velasco, Director of US Marketing at Mattel to discuss the Barbie Dream Gap Project and Innovation and Representation at Barbie.

Album 3 Track 15 – Irma Shrivastava, CMO, Strategic Marketing and Business Executive, previously SVP, Marketing and Alliances with American Cancer Society and Vice President US Marketing, The McDonald's Division with The Coco-Cola Company. Irma brings her experience within the corporate and nonprofit sector to our virtual building this week with lessons and stories we can all learn from. A few takeaways:  People and relationships matter, whether in the corporate or nonprofit sector It's important for companies and people to recognize that it's about the brand, not the product. Trusting your instinct will lead you down the right path or a path of learning and growth. When you are happy outside of work, joy spreads into your work. 

Edmundo es el actual CEO y Fundador de The US Marketing, una empresa donde busca trasmitir todo su conocimiento y experiencia de casi dos décadas como emprendedor serial en Estados Unidos. Edmundo nos compartirá, las barreras culturales de los latinos para emprender en EEUU, consejos para emprender en EEUU y el porqué fracasan las startups latinas. --- Send in a voice message: https://podcasters.spotify.com/pod/show/creadorespodcast/message

Today's digital climate requires a focus on healthier long-term gains as opposed to easy-short term wins. But where does one start? Fabien shares how a keen act of listening and parsing of the data can inform where to take your digital product next to drive growth. At SmartNews he's tripled the monthly active usership from when he started. Beyond this, Fabien shares how his feminism has defined everything from career choices to the way he manages his team. That story, running a French presidential campaign, the importance of decentralized systems, and his perspective on the future of jobs in mobile, is shared on this episode of How I Grew This. Listen now on Apple Podcasts Spotify, Google Podcast, Stitcher and more.

Tara Pawlak is the Head of US Marketing at GetAccept. She is a dynamic marketing expert who has over 15 years of experience in Marketing Operations and Automation, Marketing Strategy and Demand Generation, Marketing Technology and B2B Lead Generation. She joins to discuss breaking into a new market and positioning a product internationally.

Dave Ross, VP of Commercial Operations - North America at Seqirus discusses the recent FDA approval of FLUCELVAX® QUADRIVALENT, Seqirus' cell-based quadrivalent influenza vaccine (QIVc), for an expanded age indication in children two years of age and older. Dave joined Seqirus in October 2017 as Vice President of Commercial Operations – North America. Prior to this, Dave held several senior roles at Sanofi Pasteur, including Head of Marketing and Sales for VaxServe, a subsidiary of Sanofi Pasteur, Head of Strategic Programs for the Global Influenza Franchise, and Head of US Marketing for the Influenza Franchise. He joined Sanofi Pasteur in 2004 from BASF Corporation, where he also held a number of leadership roles in Sales, Marketing, and Finance during his 16-year tenure. Dave has a BS in Finance from Seton Hall University and an MBA from Fairleigh Dickinson University. #Seqirus #QIVc #InfluenzaVaccine

Head of US Marketing at H&M, Mario Moreno, joins us today to share how he built his career working for top powerhouse brands such as H&M, Forever 21, L'Oreal, and Guess. Mario breaks down his best social media marketing strategies for brands and also shares how he created a successful brand and social media following of his own through utilizing these strategies for his personal use as well.

I am honored to have you joining me yet again for another foray into the world of clean and solar-powered energy. Merry Christmas, and happy almost new year to all of you who are listening during the holiday season. Ryan Simpson is the head of marketing for Trina solar North America. He and I have been fellow sales and marketing colleagues and solar warriors in the hardware side of the PV industry now for going on two decades. I love hearing how he parlayed his experience working for McDonald's into a marketing role like Kyocera, for example, he's one of the funniest and savviest marketers I know in the industry. So I'm honored to finally get to share some of these stories. Ryan brings old school tactics for new school tech. With his decade-plus of experience in solar, Ryan has been instrumental in launching new and innovative products, developing and opening new markets and channels, introducing new marketing platforms, and creating technical documents to help companies achieve success. Today, Ryan drives the support levels of Trina’s product management and marketing efforts that develop additional market share for Trina in North America. Remember you can always find the resources and learn more about today’s guest, recommendations, book links and more than 320 other founder stories and startup advice at www.mysuncast.com. Gain access to all the show notes & resources from this episode here You can connect with me, Nico Johnson, on Twitter, LinkedIn or email Thanks a ton to our podcast sponsors for continuing to help make this content FREE to You! Please check them out and let me know what you think!

I am honored to have you joining me yet again for another foray into the world of clean and solar-powered energy. Merry Christmas, and happy almost new year to all of you who are listening during the holiday season. Ryan Simpson is the head of marketing for Trina solar North America. He and I have been fellow sales and marketing colleagues and solar warriors in the hardware side of the PV industry now for going on two decades. I love hearing how he parlayed his experience working for McDonald's into a marketing role like Kyocera, for example, he's one of the funniest and savviest marketers I know in the industry. So I'm honored to finally get to share some of these stories. Ryan brings old school tactics for new school tech. With his decade-plus of experience in solar, Ryan has been instrumental in launching new and innovative products, developing and opening new markets and channels, introducing new marketing platforms, and creating technical documents to help companies achieve success. Today, Ryan drives the support levels of Trina’s product management and marketing efforts that develop additional market share for Trina in North America. Remember you can always find the resources and learn more about today’s guest, recommendations, book links and more than 320 other founder stories and startup advice at www.mysuncast.com. Gain access to all the show notes & resources from this episode here You can connect with me, Nico Johnson, on Twitter, LinkedIn or email Thanks a ton to our podcast sponsors for continuing to help make this content FREE to You! Please check them out and let me know what you think!

In this episode of Mobile Growth & Pancakes Esther Shatz is in conversation with Fabien-Pierre Nicolas, Vice-President of US Marketing at SmartNews, where he shares the step by step process a mobile app marketer needs to take to effectively advertise on TV.

Gerard Gibbons, President of SMB & US Marketing for UPS, has been with the company for thirty years, starting as a package car driver.   His mom, an Inglewood business owner, (who used UPS!) and step father were positive engaged role models which ensured he stayed on the right side of the tracks.  Gerard did not expect to ascend to the level he is at at UPS.  He had to pinch himself - a young skinny kid growing up in Inglewood - when he found himself in Sydney with Olympic athletes and C Suite executives as UPS was the Olympic sponsor.  He has great humility when he speaks about being voted one of the Most Powerful Executives in America by Black Enterprise Magazine.     When I asked him what he would write a book about, he said finding a mentor, a sponsor and having a sense of curiosity about the business you are in.  He also emphasized the importance of networking and showing up.  You never know who you are going to meet who can have influence on your career, or the next big contract. Are you an aspiring author? If so, what is holding you back from getting naked and honest with your story? We would love to have you explore deeper with our easy and painless  5 Ways To Get Naked With Your Story.  Head on over to astoryinside.com/naked to sign up!

US Marketing guru, author and keynote speaker Gerry O'Brion is a regular keynote speaker at the US National Association of Home Builders amongst many others. His presentations and guidance have driven major growth in businesses from SMEs to billion dollar brands such as Proctor & Gamble, Tide and Coors Light. In this podcast, recorded as part of a webinar series for Human Capital Group's Housebuilder Business Resilience Hub, O'Brion highlights how differentiation, influence and added value are key to making your business stand out, but can be equally as tricky to understand, outline and implement. Here, Gerry introduces a new way of approaching sales by understanding buying psychology and how you can use it to attract and influence your customers. To access the accompanying slideshow visit www.whatbigbrandsknow.com/hcg

Charly's Choons Jonno's been listening to mellow music, in particular a Spotify playlist called "Dislocation Songs" by Awkward Corners. Have a listen here (https://open.spotify.com/playlist/2qeMec3m9AN6h0SDAtVjvA)! General Random Observations from the Week A young Jonno (pictured left below in a striking James Bond T-shirt) never did get the autograph of Ruth Madoc from Hi-De-Hi in the early 1980s in Bournemouth.....the one that got away! Little did Ruth know then the future stardom and fame that awaited that youngster on the global Podcast stage! NEW PODCAST THEME - INTRODUCING...Word Play at the Table! Elt invites Jonno to take part in a new word-based public consultation and community engagement game. Will it make the cut through to the final release? This week's words/phrases ARE: Root & Branch Mind Games Level Up Emerging Trends & Themes in Online Public Consultation and Community Engagement Jonno & Elt reflect on the GovTech summit which ran online yesterday. There is now a really clearly defined HUNGER for online participation and inclusion, this IS the moment! Plan for the long term, invest in technology! Invest in it now! Mug Awards of the Week In this new feature, Jonno will send out two mugs each week from the massive stash of Bang the Table merch he found in his cupboard. One is attributed to a perceived failure, one an overwhelming positive award! This week's mug winners and losers are; 1) Mug Loser: Matt Hancock, for turning up late to the GovTech Summit mainstage then straightening his tie as if the computer screen was a mirror. 2) Mug WINNER! The North West Regional Flood and Coastal Committee for launching a great new site in EngagementHQ. Hurrah! Project Launches of the Week in EngagementHQ Elt is really enthused by the launch of the Preston & South Ribble Flood Management Scheme (https://nwfrm.uk.engagementhq.com/), in particular the highly visual scheme overview page which you can see by clicking here (https://nwfrm.uk.engagementhq.com/preston-and-south-ribble-flood-risk-management-scheme). Jonno is really excited by US based McCandless & Me's Backyard Chickens Zoning Amendment project, here. He is even MORE impressed by US Marketing colleague Christie Cutter's natural ability to squeeze FOUR chicken related jokes into a single sentence whilst describing it. Another Bang the Table comedy superstar is born??? Stats of the Week 67% - This represents the number of people polled in the North who aren't confident about the UK Government's pledge to "Level Up" in the North over the next 4-5 years. Meldrew Moments Jonno has reasons (at LEAST 3) to be grumpy this week; 1) Lack of public consultation on cycling and footpaths. 2) Reading glasses: He owns 20 pairs so as to never be without a pair to hand, but can't find ANY of them. 3) Citizen's Assemblies. #DelibWave He is however very excited about (https://www.involve.org.uk/resources/methods) Involve's Toolkit of Participatory Methods which addresses the third point. Elt is grumpy about trolling, not just on Twitter and Facebook (other social media platforms ARE available) but extending into virtual conferences, with people taking personal agendas into online meetings and trolling guest speakers, which limits participation by other guests who are put off by it.

We will be featuring Crystal Proenza, founder of Growth Mindset and a strategic consultant and culture expert. Crystal has over 13 years of experience in commercial real estate, including writer and associate editor for Globe St., Director of Public Relations, Global and US Marketing at Colliers, and Chief Brand and Performance Officer at Honest Buildings (later acquired by Procore Technologies). She is known for her ability to empower leaders and drive performance, especially in times of change or challenge. She has guided a company to success during a recession, created tremendous growth with scrappy budgets, and successfully took two companies through acquisitions/mergers, all with a focus on leadership, operational efficiency and communication. Hosted by: Christina Balas, Coldwell Banker Commercial

Today we had the pleasure of speaking with the Senior Product Manager of Medtronic Spine & Biologics, Kim Rodgers. Kim manages the digital direct to consumer (patient) marketing strategy for the US Marketing team. Strategies involve owned, earned, and paid media sources.  Kim joins us today to discuss how you can improve your Google rankings by employing the tips and strategies she’ll share with us on this episode. [00:01 – 12:20] Opening Segment Kim Rodgers talks about her role in Medtronic The biggest issues providers are facing when connecting with patients The role that a practitioner’s website plays How to know if your website is effective The value of Google Analytics Geolocation and Important Conversion Metrics  Kim’s recommendations for better Search Engine Optimization Google yourself – do some research Consistency [12:21 – 17:57] Increase Traffic to Your Business Kim talks about Google My Business Your gateway to being found locally through local search The more you can fill-out and complete, the better you’re going to perform [17:58 – 23:38] Reputation is Everything We talk about the importance of REVIEWS to your business Help patients decide if you’re the one they are looking for Good reviews increase patient confidence and attract more consumers Negative reviews help you grow as a business Leverage software and technology [23:39 – 30:25] Let Your Voice Be Heard Kim talks about how providers can effectively get their voice out to the world Social Media presence Create a website that points back to the institution where they practice Make sure that your field of expertise is showcased [30:26 – 38:59] Closing Segment Kim talks about the resources Medtronic provides to answer their clients’ questions and help them navigate the waters of healthcare evolution Focus on how you’re being represented online Create the foundation of your “house.” Kim answers: How are you staying engaged during COVID with your team?   Tweetable Quotes: “Reviews to me are very important because it shows that you’re real. It also is an extension of someone else’s experience and it’s building an advocacy for you.” – Kim Rodgers “The last thing you want is for them to find you and get to your website and not feel confident that they’ve clicked that link and found the right person.” – Kim Rodgers   Resources Mentioned: Google Analytics Google My Business Search Engine Optimization Definition   You can connect with Kim on LinkedIn. Visit their website https://www.medtronic.com/us-en/index.html   Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott

From nurse to VP of Custom Hospital Analytics at Intuitive, Darla Hutton discusses how the company’s inclusive design principles are helping level the playing field in surgery.  She shares how her team works with surgeons and care teams to tell their outcomes story using data, and with administrators to look across their services lines, and at the KPIs that are important to them, to identify gaps and solutions. The goal - reducing clinical, operational, and financial variation along the patient journey through scalable change management models. This episode is sponsored by Intuitive. Intuitive is a global technology leader in minimally invasive care and a pioneer of robotic-assisted surgery.

Interview with Alex Auxier, Global Artist Relations Manager and Social Media Manager for Orange Amplifiers. About Alex: I am the artist relations manager and social media manager for Orange Amps. I created all social media platforms for Orange and gave rise to the "voice" of our social media. Additionally, I managed the creation of the artist relations program at Orange and have overseen artist promotions, sales, logistics, and content-creation for the past decade. In my role I also manage US Marketing for Orange. Instagram: @orangeamplifiers Facebook: facebook.com/OrangeAmps Follow 80/20 Records: Instagram: @8020records Facebook: facebook.com/8020records www.8020records.com

How we perceive health and wellness is an ever-changing concept, evolving into an overall conscious state of awareness, embracing health of the mind, body, and environment.In the latest episode of Trendcast by Synergy, our US Marketing team discusses one of the most impactful consumer trends in Food & Beverage: Mindfulness.

Getting his start at then entry-level startup Campless, which then became StockX, Matt Luber quickly became the go-to guy for everything marketing - despite his very specific job role. In such a small environment, it's bound to happen. But it was exactly the training Matt needed to become the well-rounded marketer he is today. Tune into this episode of Out of the Box with our host Dan Feldstein, Director of US Marketing and ironSource, and guest Matt Luber, brand builder and former marketing executive at StockX, an online marketplace and clothing reseller, primarily of sneakers. Listen to the podcast or read the transcript: https://outofthebox.ironsrc.com/podcasts/matt-luber/

By all measures, Hot Wheels is a brand success story. It's sold in over 150 countries, has universal brand awareness and it's the best selling toy in the world. But the question is, how can the brand continue to be as iconic for the next 50 years as it was for the first 50? In a digital world of mobile phones and on-demand content, how can Hot Wheels compete with the infinite choices kids have? Jason Horowitz, Senior Vice President of US Marketing at Mattel and Head of Global Digital and Media for Hot Wheels is my guest in this episode. Jason walks us through the year and a half long journey, he and his team went through to find the answer to those questions.

When it comes to best-in-class customer loyalty and experience, some famous brands and industries come to mind immediately. A favorite retailer, restaurant, airline, hotel chain – the list goes on. But, convenience stores?Often customers do not think twice about the gas station or convenience store they visit for a quick pit stop. After all, there is a reason for the name – it comes down to convenience. The store was close, it was on a specific side of the road, or gas was a few cents less at this station instead of that one. Staying top of mind in the crowded fuel and c-store space is no easy task for brands. However, those looking to stand out or those that have successfully done so have come to appreciate the role that customer experience plays in building a loyal customer base. Delivering an experience that is unique, memorable, and engaging can make a world of difference in an industry that sometimes comes down to a matter of pennies off. Loyalty360 recently had the chance to learn more from a major fuel and convenience store brand in this exact, and extremely relatable, position. We sat down with Alicia Mowder, Head of US Marketing at Circle K, who shared not only an overview of the brand, but also amazing insights on how Circle K is working to differentiate itself in a competitive industry, from its commitment to CSR, focus on associate engagement, unique product offerings, and more.

Today’s digital climate requires a focus on healthier long-term gains as opposed to easy-short term wins. But where does one start? Fabien shares how a keen act of listening and parsing of the data can inform where to take your digital product next to drive growth. At SmartNews he’s tripled the monthly active usership from when he started. Beyond this, Fabien shares how his feminism has defined everything from career choices to the way he manages his team. That story, running a French presidential campaign, the importance of decentralized systems, and his perspective on the future of jobs in mobile, is shared on this episode of How I Grew This. Listen now on Apple Podcasts Spotify, Google Podcast, Stitcher and more.

Jim BilelloPresident At US Marketing, Inc. Website Address: www.usmarketing.bzWHAT SERVICES DOES YOUR COMPANY PROVIDE?Search Engine Marketing / Pay Per ClickABOUT US MARKETING, INC.:US Marketing has:Demonstrated advanced Google Ads skills and expertise. Met higher Google Ads spend requirements across all of our managed accounts in the millions of dollars. Delivered and sustained both agency and client revenue growth. Sustained our current clients as well as having grown our overall client base. Met additional certification and performance requirements beyond the basic Google Partner level. Employ at least two Certified Google Ads specialists with advanced Google Ads knowledge.HOW DO YOU DEFINE SUCCESS?We are successful when our clients are successful. We’ll work with them to define their KPI’s in an individual basis.WHAT PERCENT OF YOUR ADVERTISING SERVICE OFFERINGS DOES MEDIA BUYING MAKE UP?0%WHAT MAKES YOUR COMPANY UNIQUE?We’re one of the few agencies that will show you inside your real Google Ads account – most agencies will give you their dashboard to see what they want you to see.WHO IN THE INDUSTRY INSPIRES YOU AND WHY?Fredrick Vallaeys one of the original co-founders of Google Ads and first 500 employees at GoogleWHAT IS A TIP FOR SUCCESS THAT YOU WOULD PROVIDE SOMEONE IN YOUR SAME INDUSTRY?Don’t try for perfection technology moves too fast. If you get it to 80% go, test, innovate, iterate, do it again and again.

Are sunscreens still safe? We are in conversation with Abhijit Bidaye and Scott Cardinali, our sun care experts here at Croda, to share with you the science behind sunscreen ingredients, our thoughts on the latest regulations surrounding the sun care industry and why it is still safe to wear sunscreen daily. You'll get expert tips on ingredients that fit into today's sun care market and recommendations on how to formulate products that will set your brand apart. If you're interested in any of the ingredients or formulations featured in this podcast, you may contact us at US-Marketing@croda.com .

Eileen Hanson, the Director of US Marketing at Unibail-Rodamco-Westfield joins Zach Goldstein, CEO of Thanx to talk about their newly launched shopper loyalty program. Unlike other loyalty programs, this one does not require membership cards or any real effort on behalf of the shopper.  This episode was recorded live in front of a studio audience at Las Vegas Convention Center during ICSC RECon 2019. James Cook is the director of retail research in the Americas for JLL.  Subscribe: Apple Podcasts | Spotify | Android  Listen: WhereWeBuy.show  Alexa: Say "Enable the Where We Buy skill" Tweet: @JamesDCook Email: jamesd.cook@am.jll.com  Instagram: @jamcoo Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061  Read more retail research here. Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.

Talking about the Rockets and the semi chaotic offseason so far and discuss options that should be at least explored. Give a breakdown of the NBA Finals as well all while wearing our new HTLD threads

We believe podcasts work. But hey, we’re a podcasting agency, so taking our word for it is like listening to Orville Redenbacher explain why popcorn is a timeless snack. Instead, check out what Elena Hassan has to say on this episode of the B2B Growth Show. Elena is the Head of US Marketing at Currencycloud, a fintech platform that enables financial institutions and others to make rapid, smooth, and inexpensive cross-border payments. Elena and company have partnered with us to start their own podcast called Payments Innovation, and, spoiler, she loves it. She shared 4 reasons why it’s blown her away.

Årets första Månadens Säljare i LoungePodden är Eric Boteus från Uber! Eric gästar loungen och pratar om allt från enklare försäljning på gatorna i New York, sina två startups som låg före sin tid, till hur han fick jobbet som Marketing Manager på Uber. Hur skapar man samarbeten med företag med och utan stor budget och vilka affärsområden har Uber på gång? Allt detta och mycket mer i avsnittet med bästa Eric Boteus.    Följ @LoungePodden på Instagram, LinkedIn och Facebook

A Business Radio Special: Business Radio Hosts, Barbara Kahn and Dave Reibstein team up to kick off the holiday shopping season with an in-depth look at what retailers and consumers can expect on what has historically been one of the largest shopping days of the year – Black Friday. Does this nation-wide event have the same impact it once had? How are retailers strategizing to compete with Amazon? We'll chat with Greg Revelle, Chief Marketing Officer of Kohl’s, and Frank Crowson, SVP and Head of US Marketing at Best Buy, about how they prepare for the holiday shopping season. We'll also talk with Marissa Tarleton, CMO of RetailMeNot, about the impact of discounts on brand loyalty. See acast.com/privacy for privacy and opt-out information.

As the world gets more connected and IoT devices become more comprehensive, the network sustaining them has to be powerful enough for thousands of interwoven devices. Luckily, 5G is on the horizon. Derek Johnston, Head of US Marketing for Networks for Samsung Electronics America, dives in to the capabilities of 5G and how each industry might find use in its powerful bandwidth. For more information on Samsung, log on to https://www.samsung.com/us/. For the latest news, videos, and podcasts in the Software and Electronics Industry, be sure to subscribe to our industry publication. Follow us on social media for the latest updates in B2B! Twitter – twitter.com/marketscale Facebook – facebook.com/marketscale LinkedIn – linkedin.com/company/marketscale

There’s a lot of talk about trust between brands, digital communities and consumers. But in Episode 15 of Insider InSites from MediaVillage we’re talking about trust between agency and client that drives good marketing. Hear from Chandra Coleman, VP, US Marketing, for Rimmel, part of Coty, and Brent Poer, Pres. and Exec Creative Dir. for Branded Content at Zenith, on what makes their relationship thrive, how to be nimble in the competitive beauty industry, and successfully introducing a cosmetic brand to the US market today. Here are the edited highlights: E.B. Moss: Brent and Chandra, you worked together at Publicis and P&G respectively and now, at Zenith and Coty, you’re collaborating again on media, content and creative. How have you redefined the typical agency/client relationship? Chandra Coleman: ...The new Coty recently celebrated its one-year anniversary. As with any change, it's been an evolving journey...with a lot of centered around creating a local success model for Rimmel -- leveraging local insights and creating local content, which is a first for the London-rooted brand. We’re a small and nimble brand, so we jump in and do what it takes. I think this relationship is different in that we have to be more creative and think more entrepreneurially.... Brent Poer: I hadn't seen Chandra for years, but we've had success in the past on different brands, so you have that immediate trust. We have a shorthand so can go very quickly because we understand the other person's point of view. This journey has been about finding Rimmel a new voice for the American consumer....  Moss: Do you think that embracing both competition and friends, or “frenemies”, in whole different way has to be the wave of the future? Coleman: Yes, because everything is evolving so rapidly...from retailers and the environments where we're selling our products, to the way consumers buy and how they interact. So, the relationships with agencies also have to change for us to figure out new and different ways to really connect with our consumers. You can generate a higher output when you know you can trust the person and their opinions.    Brent: Sometimes I feel like I'm actually a Coty vs a Zenith employee just based on the amount of exchange and creativity and collaboration we do on a daily basis. I think we're seeing a lot more of this; budgets are not increasing for brands to be able to market and communicate to consumers so they have to be much more intelligent about what they're doing, how they're doing it. And it means that we're building media partnerships and relationships with some of our publishers that can help us create additional assets for all of our own platforms. Moss: What’s a recent success story and how did your personal relationship help make it a reality? Coleman: ...I needed to quickly develop a launch plan for ScandalEyes, one of our largest base mascaras. Brent and I just riffed on the phone about what was so great about the product. We were able to develop some local content by taking Rimmel insights and building on what the brand has always stood for: edge, irreverence, confidence and self-expression. And we were able to pull it off and boost the business, I think almost 20%! Poer: Yeah. It was a four-week turnaround. We had no assets for ScandalEyes so we had to start explaining what “Edge your Look” meant for a US market. We had to create an original television commercial and content from the ground up in that very short window.   E.B. Moss: Did the “edge” product positioning inspire innovative multi-platform tactics? Poer: We were the first beauty brand to ever do a how-to video tutorial on Snapchat, which was a big launch for us. Chandra and I use this phrase all the time: “see and say”; you need to be able to see the look so that you can demonstrate what the benefit of the product is, but also say what “edge” means to that consumer...and use the right media platforms to make sure we're getting enough reach of the right consumer. E.B. Moss: How do you also develop a relationship with the consumer and build their trust in today’s environment? Coleman: By changing with them. [For example] we've started ‘street beauty’...to tap into edgy and emerging beauty trends that are literally born underground and worn in communities all around us. It's self-expression that's creative and it's cool and it exemplifies what Rimmel is all about. Brands have to find out a way to always be true to who they are, by not being stale or afraid to evolve. And that's the way in which you connect with consumers. Poer: Consumers are really smart, and they can sniff out someone being fake or someone trying to play into culture in ways that don't feel like it's connected to that product or what that brand really stands for. We have also been incredibly focused on reflecting who our consumer is and showing far more diversity. E.B. Moss: How are you going to come up with the next best thing? Coleman: I think it’s about discomfort; Brent and I are constantly saying that if we haven't made each other feel uncomfortable, pushed it far enough, then we aren't going to create magic.   Poer: When we brief our partners we say, "Don't come back with anything that you would do for any other brand." Be scared that you're going to have gone so far off the rails with an idea or a potential execution that you're nervous about presenting it to us -- because that's where we want to live. Listen to the podcast for more on how Rimmel and Zenith are also embracing #AI and #AR, using experiential activations to reach GenZ and #Millennials, and their predictions for mobile, influencer and user-generated content as part of what's happening in beauty.  

NEW TO THE NERDOLOGUES! SEASON TWO PREMIERE! Lauren and Eric look at the very beginning of He-Man and She-Ra and consider the recent Netflix documentary The Toys That Made Us with special guests Sam Wells (half-owner of Chicago's incredible vintage toy store Toy De Jour) and Tim Seeley, a guy who literally wrote the book on He-Man toys... and also, it turns out, wrote the brand bible for Netflix's forthcoming She-Ra reboot. On the episode Lauren mentions we both made She-Ra inspired playlists in the offseason. Here's Lauren's; here's Eric's.

Kendall Allen interviews Melody Gambino, Director of US Marketing at GrapeShot

Kendall Allen interviews Melody Gambino, Director of US Marketing at GrapeShot

Live Broadcast from the MADE for Broadcast booth from Adtech NYC 2016. SHIFT Innovation and disruption are the building blocks for change and they rarely happen quietly - so what is making waves of change, today? Shift is about learning from those on the forefront of emerging trends and beginning to shift your mindset on what is possible when it comes to staying connected and engaged with your evolving customer.

Live Broadcast from the MADE for Broadcast booth from Adtech NYC 2016. SHIFT Innovation and disruption are the building blocks for change and they rarely happen quietly - so what is making waves of change, today? Shift is about learning from those on the forefront of emerging trends and beginning to shift your mindset on what is possible when it comes to staying connected and engaged with your evolving customer.

Derek is one of the Founders of OrangeSoda. He has helped OrangeSoda become one of Utahs fastest growing and most successful companies. Derek was listed as, Top 40 Under 40, by the Utah Valley Business Magazine, and he has an incredible story to share with Fire Nation.

Derek is one of the Founders of OrangeSoda. He has helped OrangeSoda become one of Utah’s fastest growing and most successful companies. Derek was listed as Top 40 Under 40 by the Utah Valley Business Magazine, and he has an incredible story to share with Fire Nation.

Education and Brand Security in Performance Marketing including defining the role of the agency in Performance Marketing as an educator, advisor, diplomat or brand guardian. Plus, educating clients about Performance Marketing and encourage the further education about changes in the market, discovering what campaigns really benefit from Performance Marketing and examples of working for global clients in the US Marketing place and managing international relations.