Cocktails & Content Creation

Winter can be a challenging time for content creators, with shorter days, colder weather, and limited outdoor opportunities. In this episode, Kate shares practical tips and strategies for overcoming the winter content creation rut and staying inspired, even when the weather isn't cooperating.Key Takeaways:Embrace indoor spaces: Transform your home into a cozy photoshoot haven or explore unique indoor locations like museums and cafes.Maximize natural and artificial light: Take advantage of the golden hour and invest in affordable lighting equipment for indoor shoots.Get creative with winter themes: Create content around winter fashion, cozy recipes, holiday decor, or winter activities.Explore new formats: Experiment with stop-motion videos, time-lapses, or behind-the-scenes glimpses to keep your content fresh.Collaborate and connect: Partner with other creators for joint projects or engage your audience with challenges and Q&A sessions.Prioritize self-care: Take breaks from social media, engage in inspiring activities, and plan ahead to avoid burnout.Additional Notes:This episode is packed with practical advice for content creators of all levels, from beginners to seasoned pros.Winter can be a time of reflection and renewal. Use this time to experiment with new ideas and approaches to your content.Remember to prioritize your well-being and avoid burnout during the colder months.Thank you for listening! Until next time, cheers to your next cocktail and happy content creating!

Want to unlock the secrets to streamlined content creation? In this episode, Kate shares her favorite tech tools and apps for creating, editing, and scheduling content across various platforms. From photography and video editing to social media management and blog publishing, discover the essential tools that can elevate your content creation game and maximize your productivity.Key Takeaways:Discover Kate's go-to tools for creating Instagram Reels and TikToks, including her preferred camera, editing app, and scheduling methods.Learn about the essential tools for crafting engaging Instagram posts and carousels.Explore the tools and platforms Kate uses for writing, editing, and publishing blog posts.Gain insights into streamlining your workflow and maximizing productivity with tools like Notion and Trello.Discover free and paid options for various content creation needs, including Canva, CapCut, Google Docs, Lightroom, and Adobe Creative Cloud.Resources & Links:CanvaCapCutGoogle DocsLightroom MobileAdobe Creative CloudNotion - Also, check out this episode on how much I love NotionTrelloGrab my content calendar template@fashionablykateandcoAdditional Notes:This episode is packed with practical advice and recommendations for content creators of all levels.Consider your budget and content creation needs when choosing tools and software.Don't be afraid to experiment with different options to find what works best for you.Thank you for listening! Until next time, cheers to your next cocktail and happy content creating!

Feeling stuck in a rut with your Instagram Reels? In this episode, Kate shares her "Reel-y Big Revelation" about finding a formula for creating consistent, high-quality content. Discover the benefits of using a formula, how to overcome the fear of change, and practical tips for developing your own Reel formula that aligns with your strengths and resonates with your audience.Key Takeaways:A formula can help you create Reels more consistently and efficiently.Incorporating your unique voice and perspective can improve your storytelling and audience engagement.Changing your content strategy can be scary, but prioritizing authenticity over numbers is key.Finding a formula that works for you can unleash your creativity and help you achieve your content goals.Resources & Links:@fashionablykateandcoOld Format: PEM Exhibit EventNew Format “Kate's Take”: Cute Cafes in Mystic, CTAdditional Notes:This episode is especially helpful for content creators who feel overwhelmed or uninspired by Instagram Reels.Developing a formula can help you overcome creative blocks and create content more consistently.Don't be afraid to experiment and evolve your formula over time.Thank you for listening! Until next time, cheers to your next cocktail and happy content creating!

Want to boost your Instagram growth and engagement? In this episode, Kate shares her experience with running a successful 12-day giveaway campaign in collaboration with various brands. Discover how to find and secure collaborations, structure impactful giveaways, and reap the benefits beyond just follower growth.Key Takeaways:Collaborations and giveaways can be a powerful tool for Instagram growth.Learn how to identify potential partners, craft compelling pitches, and structure giveaways for maximum impact.Discover the benefits of collaborations, including increased engagement, brand awareness, and community building.Gain insights into Kate's 12 Days of Fashionably Kate's Favorites Giveaway and the lessons she learned.Resources & Links:@fashionablykateandcoAdditional Notes:This episode is packed with practical tips for running successful giveaways and collaborating with brands.Giveaways can be a valuable strategy for content creators of all levels, from beginners to seasoned pros.By strategically planning and executing collaborations and giveaways, you can achieve significant growth and engagement on Instagram.Thank you for listening! Until next time, cheers to your next cocktail and happy content creating!

Episode Title: Visual Storytelling: Captivating Your Audience with Images and VideosEpisode Summary:Want to create content that truly captivates your audience? In this episode, Kate explores the power of visual storytelling, sharing practical tips and techniques for crafting compelling visuals that grab attention, evoke emotions, and leave a lasting impact. Discover how to elevate your photography and video editing skills to become a visual storyteller.Key Takeaways:Visual storytelling is essential for engaging your audience and making your content memorable.Learn photography basics like lighting, composition, and focus to create visually appealing images.Discover video editing techniques, including shot planning, music selection, and the use of text and transitions.Gain inspiration from successful content creators who excel at visual storytelling.Resources & Links:@MuradOsmann@KatelynJames@TheBlondeAbroadFashionably Kate & Co. InstagramAdditional Notes:This episode is packed with practical advice for both photography and video editing.Visual storytelling is a valuable skill for content creators of all levels, from beginners to seasoned pros.By mastering the art of visual storytelling, you can elevate your content and create a deeper connection with your audience.Thank you for listening! Until next time, cheers to your next cocktail and happy content creating!

Episode Summary:Want to maximize your content's reach without spending hours creating something new every day? In this episode, Kate explores the art of repurposing content, sharing creative ideas for transforming your existing work into various formats for different platforms. Discover how to become a repurposing rockstar and get the most mileage out of your content creation efforts.Key Takeaways:Repurposing content saves time, expands your reach, and reinforces your message.Learn how to turn blog posts into social media content, videos into podcasts, and more.Discover creative strategies for repurposing content across different platforms.Gain inspiration from successful content creators who excel at repurposing.Resources & Links:Marie ForleoVanessa LauFashionably Kate & Co. InstagramAdditional Notes:This episode is packed with practical tips for repurposing blog posts, videos, and podcasts.Repurposing is a valuable strategy for content creators of all levels, from beginners to seasoned pros.By strategically repurposing your content, you can save time, increase your reach, and boost engagement.Thank you for listening! Until next time, cheers to your next cocktail and happy content creating!

Episode Summary:Ready to unlock the secret to content creation productivity? In this episode, Kate dives deep into the power of content batching, sharing practical tips and strategies for planning, creating, and scheduling content in batches. Discover how batching can help you stay organized, focused, and efficient, even with a busy schedule.Key Takeaways:Content batching is a game-changer for solopreneurs and content creators.Learn how to plan ahead, dedicate time for specific tasks, and organize your content for maximum efficiency.Discover how batching can improve focus and consistency across different content formats.Gain insights into Kate's personal batching workflow and her favorite organizational tools.Resources & Links:Notion (for content organization)Episode 155: Organization is Key (how Kate uses Notion)Fashionably Kate & Co. InstagramAdditional Notes:This episode is especially helpful for content creators, solopreneurs, and anyone who struggles with productivity and organization.Experiment with different batching techniques to find what works best for your workflow.Consider using a project management tool like Notion or Trello to organize your content calendar and track your progress.Thank you for listening! Until next time, cheers to your next cocktail and happy content creating!

Episode Summary:Feeling overwhelmed by the chaos of content creation? In this episode, Kate dives into her favorite organizational tool, Notion, and shares how it helps her stay on top of her busy schedule and manage her workflow with ease. Discover why Notion is a game-changer for content creators, especially those with ADHD, and learn practical tips for maximizing this versatile platform.Key Takeaways:Notion is a powerful tool for organizing content calendars, projects, and collaborations.Learn how to leverage Notion's features, including customizable pages, templates, and integrations with other tools.Discover how to use Notion to improve productivity, streamline workflows, and stay focused.Gain insights into Kate's personal Notion workflow and how she uses it to manage her content creation process.Resources & Links:NotionPlannism Etsy Store (for Notion templates)Fashionably Kate & Co. Instagram: @fashionablykateandcoAdditional Notes:This episode is especially helpful for content creators, solopreneurs, and anyone with ADHD who struggles with organization.Notion offers a free version with ample features for individual use.Experiment with different templates and workflows to find what works best for you.Thank you for listening! Until next time, cheers to your next cocktail and happy content creating!

Welcome back to Cocktails & Content Creation! Your host, Kate, is back after a year-long hiatus and ready to share her journey as a solopreneur. In this episode, she discusses the podcast's new direction, her experiences with navigating the challenges and triumphs of solopreneurship, and what you can expect in future episodes.Key Takeaways:The podcast is back with a renewed focus on content creation for solopreneurs and small businesses.Kate shares her personal experiences with building a successful business and embracing the solopreneur life.Learn about the challenges and rewards of running your own show.Discover upcoming episode topics, including content batching, repurposing, visual storytelling, community building, and collaboration strategies.Resources & Links:Fashionably Kate & Co.@fashionablykateandco@cocktailsandcontentcreationMake sure you subscribe to the podcast on your favorite platform.Thank you for listening!Kate

Special Announcement To Our Loyal Listeners: After 3 years and 152 episodes we are taking an extended break as a result of changing priorities and businesses. We appreciate all of your support over these past few years. It has been our honor to bring you this podcast in the hopes that it has helped you gain confidence in your content creation journey. This isn't necessarily goodbye, just see you soon. We will be spending the next few months figuring out how this podcast can evolve to become more aligned with our life and career changes. Until next time, cheers to your next cocktail and happy content creating!Kate & JessieHosts of “The Cocktails and Content Creation Podcast”

Episode 153: The Big AnnouncementWelcome to episode 153 of the Cocktails & Content Creation Podcast! For this episode, we're going to share a big announcement regarding the future of this podcast.Resources@JessieWymanPhotos on Instagram @FashionablyKateAndCo on InstagramTo Our Loyal Listeners: After 3 years and 152 episodes we are taking an extended break as a result of changing priorities and businesses. We appreciate all of your support over these past few years. It has been our honor to bring you this podcast in the hopes that it has helped you gain confidence in your content creation journey. This isn't necessarily goodbye, just see you soon. We will be spending the next few months figuring out how this podcast can evolve to become more aligned with our life and career changes. Until next time, cheers to your next cocktail and happy content creating!Kate & JessieHosts of “The Cocktails and Content Creation Podcast”

Episode 152: 2024 Content Trend PredictionsWelcome to episode 152 of the Cocktails & Content Creation Podcast! For this episode, we're going to discuss our predictions for content trends in 2024.In our one hundred and fifty-second episode you'll learn:Our predictions for content trends next yearWhat platforms we feel will be “where it's at” in 2024Why we think video is going to become a bigger part of content creation marketingWhy course creation is going to continue to play a large role in monetizing when it comes to content creationWhat role we feel AI will play in content creationResources@fashionablykateandco on Instagram@fashionablykateandco on TikTok@jessiewymanphotos on Instagram@jessiewymanphotos on TikTok Thanks for Listening!Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. Until next time, cheers to your next cocktail and happy content creating!Kate & JessieHosts of “The Cocktails and Content Creation Podcast”

Episode 151: Creative Content Examples that we Love Part IIIWelcome to episode 151 of the Cocktails & Content Creation Podcast! For this episode, we're going to discuss creative content examples that we love. In our one hundred and fifty-first episode you'll learn:From Kate on two niches that she's been inspired by lately From Jessie on two content categories that have really inspired her lately A few thoughts from both Kate & Jessie on WHY they feel this content is so good! How content creation can be about anything you want it to beResources@thezachoi on TikTok@paris.explore on Instagram @newyorkcity.explore on Instagram@nostalchicks on InstagramThanks for Listening!Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. Until next time, cheers to your next cocktail and happy content creating!Kate & JessieHosts of “The Cocktails and Content Creation Podcast”

Episode 150: How to Identify Your Core Values Welcome to episode 150 of the Cocktails & Content Creation Podcast! For this episode, we're going to talk about how to identify your core values with Laura Johns, Founder and CEO at The Business Growers.In our one-hundred-and-fiftieth episode you'll learn:Why it is important to identify your brand's core valuesWhy those values need to start with how you treat your employeesAbout our Guest:Laura Johns is the founder and CEO of The Business Growers, a marketing firm serving the B2B telecom, SaaS, IT, and cloud-services industries. For 18 years, Laura managed marketing efforts for companies ranging from tech startups to global, multi-billion dollar businesses. She spent nearly half her career serving as a corporate marketing executive in the telecommunications industry before starting The Business Growers. Her career focus is developing marketing strategies for technology companies that lead to tangible success. Today, The Business Growers serves over 50 clients in 15 states. Laura has been honored as “Top 50 under 40” and “Top 50 Leading Women in Business” in her home state of Mississippi. Today, she is a member of the Leadership Mississippi program, an honor bestowed on a select by the Mississippi Economic Council. Laura graduated cum laude from Mississippi College and earned a Master of Arts degree from the University of Alabama. She is the co-founder and host of The Home and The Hustle podcast for working moms and The Know, Grow and Scale videocast and podcast for entrepreneurs.Thanks for Listening!Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. Links & Resources:The Business GrowersThe Biz Growers on Facebook@laurapjohns on Twitter@laurapickardjohns on Instagram@thebusinessgrowers on YoutubeLauren Pickard Johns on LinkedInLaura Johns on KitcastUntil next time, cheers to your next cocktail and happy content creating!Kate & JessieHosts of “The Cocktails and Content Creation Podcast”

Episode 149: Knowing When It's Time To Ditch The Day Job And Take Your Passion Full-TimeWelcome to episode 149 of the Cocktails & Content Creation Podcast! For this episode, we're going to talk about knowing when it's time to ditch the day job and take your passion full-time with Jane Goodrich of Picsello.In our one-hundred-and-forty-ninth episode you'll learn:The factors you need to consider before ditching your day jobThe signs that you're ready to take your passion full-timeWhy networking can be key in helping you make the transitionHow you can shift your mindset so you can start taking your side hustle seriouslyAbout our Guest:Jane Goodrich is an accomplished newborn and family photographer, a seasoned expert in photography business, a professional mentor, and the visionary Founder of Picsello. Since 2017, Jane has been mentoring photographers and has taught classes and seminars for organizations such as PPA, Ana Brandt's Baby University, The Baby Summit, and the Milkyway's Business Retreat. She has also made significant contributions by sharing her invaluable insights on the business aspects of photography through platforms like PetaPixel. Jane's latest business venture is dedicated to empowering fellow photographers to attain their utmost levels of success. Picsello is purpose-built software designed to provide the tools and support for photographers in the management, marketing, and monetization of their businesses. Thanks for Listening!Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. Links & Resources:Jane GoodrichPicsello@Picsello on Facebook@TeamPicsello on Twitter (X)@TeamPicsello on Instagram@Picsello on YouTubePicsello on LinkedInUntil next time, cheers to your next cocktail and happy content creating!Kate & JessieHosts of “The Cocktails and Content Creation Podcast”

Episode 146: From Corporate to Creative: Navigating the Entrepreneurial JourneyWelcome to episode 148 of the Cocktails & Content Creation Podcast! For this episode, we're going to talk about going from corporate to creative, navigating the entrepreneurial journey, with Holistic Branding Strategist and Content Creator, Deevo Tindall.In our one-hundred-and-forty-eighth episode you'll learn:The things you needs to take into account when you are considering making the leap from corporate employee to entrepreneurHow balancing a full-time job and working on your passion project at the same time can keep you from successAbout our Guest:Deevo Tindall is a dynamic and innovative Holistic Branding Strategist and Content Creator, with a passion for helping businesses tell their unique and authentic stories. Deevo's career began in the corporate world, with over 15 years of expertise navigating senior roles in organisations; before deciding to take the leap to start everything from scratch with his own entrepreneurial journey. As the Founder of Fusion Creative, his agency specializes in providing customized solutions that help businesses stand out and achieve their goals.Thanks for Listening!Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. Links & Resources:Fusion Creative BrandingFusion Photography Studio on Facebook@fusionphotog on Twitter (X)@fusionphotog on InstagramFusion Photog on LinkedInUntil next time, cheers to your next cocktail and happy content creating!Kate & JessieHosts of “The Cocktails and Content Creation Podcast”

Episode 147: Creating Content for a Hosted Stay as an InfluencerWelcome to episode 147 of the Cocktails & Content Creation Podcast! For this episode, we're going to talk about how to create content for a hosted stay as an influencer and how you can get started in the niche today!In our one-hundred-and-forty-seventh episode you'll learn:The different types of hosted stays along with the pros and cons of eachHow to start your portfolio as a travel influencer todayHow to get in touch with hotels and what to say in those pitch emailsHow to plan your stay as an influencer to benefit both you and the brands you are reppingThanks for Listening!Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. Links & Resources:Kate's post on her hosted stay at The Cambria Portland Old Port HotelKate's post from her fam trip to Salem, MAKate's post from her fam trip to the Berkshires in partnership with VisitMAUntil next time, cheers to your next cocktail and happy content creating!Kate & JessieHosts of “The Cocktails and Content Creation Podcast”

Episode 146: Writer's Don'ts: What to Avoid in Business and Personal Blogging Welcome to episode 146 of the Cocktails & Content Creation Podcast! For this episode, we're going to talk about writer's don'ts: what to avoid in business and personal blogging with Content Strategist, Amanda Hand.In our one-hundred-and-forty-sixth episode you'll learn:The benefits of blogging for your business and how it can be a tool to build a rapport with your audienceWhy you should also be blogging on a personal levelThe difference between personal and business bloggingThe biggest “Writer's Don'ts” - the things you should never do on your blog or when writing your articlesWhy being authentic and not writing what you think people want to read is keyThe best approach for titles and headlinesSome Do's for blogging that you can start incorporating into your content marketing plan todayIdeas to help you stay consistentAbout our Guest:Amanda Hand is an accomplished Content Strategist specializing in Digital Marketing and SEO across diverse industries. Her expertise lies in creating high-performing content that drives business growth, managing international teams, and converting audiences through effective ad copy and long-form content. Beyond her corporate role, Amanda is passionate about helping individuals unlock their potential in digital marketing. With a unique blend of practical experience, leadership skills, and mentorship, she's a must-listen voice for anyone interested in the dynamic field of content strategy and SEO.Jessie's Drink - Sex in the Jacuzzi2 oz. Schnapps, raspberry2 oz. Vodka1 oz. Cranberry Juice 1 splash Orange Soda1 oz. (unsweetened) Pineapple Juice2 oz. Sprite1 oz. Orange JuiceDon't forget to add the glow sticks like Jessie!Thanks for Listening!Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. Links & Resources:Regex SEORegex SEO on Facebook@regexseo on Twitter @regexseo on Instagram@regexseo on YouTubeAmanda Hand on LinkedInUntil next time, cheers to your next cocktail and happy content creating!Kate & JessieHosts of “The Cocktails and Content Creation Podcast”

Episode 145: Where To Shoot/Create Content When You Don't Have Your Own SpaceWelcome to episode 145 of the Cocktails & Content Creation Podcast! For this episode, we're going to talk about where to shoot or create content when you don't have your own picture-perfect space with our resident photographer, Jessie Wyman.In our one-hundred-and-forty-fifth episode you'll learn:Workarounds to make your home or office look shoot-worthy including tips on carving out spaces and thinking about anglesWhat photographers should consider when thinking about shoot locations for clientsWhere you can find spaces that may fit your brand for a shoot if your own space will not workWhy a blank wall can be your best friendOther ways to think outside the box to find a shoot-worthy space that are no-budget or low-budgetSpecial considerations when choosing your location that can affect your lighting and aestheticThanks for Listening!Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. Links & Resources:Jessie Wyman PhotographyHome Studio List (use code jessiew2819 to save 10% off first reservation of $200 or more)PeerspaceUntil next time, cheers to your next cocktail and happy content creating!Kate & JessieHosts of “The Cocktails and Content Creation Podcast”

Episode 144: Owning your Content and Being prepared when Social Platforms go Offline Welcome to episode 144 of the Cocktails & Content Creation Podcast! For this episode, we're going to talk about owning your content and being prepared when social platforms go offline. In our one-hundred-and-forty-fourth episode you'll learn:How to create a plan for audience communication if Instagram goes downWhat email lists have to do with itBasic tips on getting people on your email listHow your website can be your main conduit for business even when Instagram or other social media platforms failOther outlets you should nurture that you can turn to when social media is downThanks for Listening!Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. Links & Resources:Jessie Wyman PhotographyFashionably Kate & Co. Episode 31: 3 Myths About Email MarketingEpisode 55: Using Your Fab Factor To Grow Your Email ListEpisode 115: The Simple 3-Step Formula For Your Email Welcome SequenceEpisode 127: How To Craft A Successful Email Nurturing SequenceEpisode 138: How To Craft A Successful Sales Email SequenceUntil next time, cheers to your next cocktail and happy content creating!Kate & JessieHosts of “The Cocktails and Content Creation Podcast”

Episode 143: How to use data-informed marketing to build a profitable B2B audience Welcome to episode 143 of the Cocktails & Content Creation Podcast! For this episode, we're going to talk about how to use data-informed marketing to build a profitable B2B audience with Janet Mesh of Aimtal.In our one-hundred-and-forty-third episode you'll learn:What data you should be gathering when it comes to your marketing strategyHow often you should be measuring that data, as well as tools to help you gather itWhy taking a targeted approach with your content can be more productive then posting it all over the internetAbout our Guest:Janet Mesh is the CEO and Co-Founder of Aimtal, a fully remote integrated marketing and consulting agency for B2B tech companies like Cisco, Atlassian, Trello, and Prisma Cloud. She is a remote work advocate who, in the past 5 years, has built and run a team of marketers located in six time zones all over the world. Janet has doubled the size and revenue of her agency year-over-year since its inception in 2018 and Aimtal won the Sprout Social ‘Always Be Growing' Award in 2022 in recognition of this growth. Her passion for integrated marketing with an agile approach is the key to Aimtal's success, and has led to over a million dollars in sales for their clients in the last year.Thanks for Listening!Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. Links & Resources:Aimtal@meshymind on Twitter (X)Aimtal on YouTubeJanet Mesh on LinkedInSparkToroAimtal's Marketing in a MinuteUntil next time, cheers to your next cocktail and happy content creating!Kate & JessieHosts of “The Cocktails and Content Creation Podcast

Episode 142: All About Influencer CollaborationsWelcome to episode 142 of the Cocktails & Content Creation Podcast! For this episode, we're going to talk all about influencer collaborations with our in-house influencer, Kate Andrews.In our one-hundred-and-forty-second episode you'll learn:The pros and cons of gifted collaborationsThe difference between gifted collaborations, paid collaborations and experiencesWhy you should start pitching to brands, even if you are just starting outThe elements of a successful pitch (hint: keep it short and sweet!)Thanks for Listening!Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. Links & Resources:Fashionably Kate & Co.@fashionablykateandco on InstagramRocket ReachUntil next time, cheers to your next cocktail and happy content creating!Kate & JessieHosts of “The Cocktails and Content Creation Podcast”

Episode 141: How to use AI StrategicallyWelcome to episode 141 of the Cocktails & Content Creation Podcast! For this episode, we're going to talk about how to use AI strategically with Doreen Vanderhart of Knap Creative. In our one-hundred-and-forty-first episode you'll learn:The controversy surrounding AIWays to use AI, specifically ChatGPT, to spur your creativityExamples of prompts to help you to start utilizing AI todayWhy AI is ultimately not a threat to your businessAbout our Guest:Doreen Vanderhart is the CEO and Creative Director of Knap Creative — the graphic design & social marketing agency for friendly, upscale, women-owned brands. Together with her team, she's helped hundreds of women grow their businesses and use the internet to put dollars into their jeans.Thanks for Listening!Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. Links & Resources:Knap Creative@knap.creative on Instagram@knap.creative on FacebookThe Text.FX Project Until next time, cheers to your next cocktail and happy content creating!Kate & JessieHosts of “The Cocktails and Content Creation Podcast”

Episode 140: What is UGC?Welcome to episode 140 of the Cocktails & Content Creation Podcast! For this episode, we're going to discover what UGC or User Generated Content is with Jasmine Sawaged of JazMedia. In our one-hundred-and-fortieth episode you'll learn:What UGC or User Generated Content is and how it is different from Influencer ContentHow it can benefit both creators and brandsReasons why creating UGC content can feel like less pressure as the creatorHow copyright and licensing are affected by UGCHow the pricing differ between UCG and Influencer ContentWhy you don't need a huge following to be a successful UGC creatorWhat brands are looking for when it comes to UGCHow to get started as a UGC creator and how to get deals - including websites to post your UGC portfolioAbout our Guest:Jaz Sawaged is a Short Form Content Coach where she teaches others how to create lucrative and magnetic short-form video content with a focus on original content and building a connected community. She has been creating content herself where she has gained over 75,000 followers on TikTok. Thanks for Listening!Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. Links & Resources:@jazmediaco on TikTok@jazmediallc on TikTok@jazmediallc on InstagramJazMediaLLC Magnetic Creators CollectiveFreebie for Magnetic Personal Branding Until next time, cheers to your next cocktail and happy content creating!Kate & JessieHosts of “The Cocktails and Content Creation Podcast”

Episode 139: How to Create a MagazineWelcome to episode one-thirty-nine of the Cocktails & Content Creation Podcast! For this episode, we're chatting with Alessandra Pollina, founder of Quotable Media Co., about content creation for magazines.In our one-hundred-and-thirty-ninth episode you'll learn:What may inspire you to create a magazineThe steps you can take to create a magazine from that initial idea to printed and shippedWhat tasks and staff/contractors our guest uses for productionThe design programs she uses to layout the magazine and why you don't need fancy software to get started How to brainstorm what types of topics and niche your magazine can focus onThe costs involved in creating a magazineHow she balances the magazine and her own PR clientsSome tips to get started now!About our Guest:Alessandra Pollina is the founder of Quotable Media Co., a PR and media agency that works to elevate women-led brands and produces Quotable: A Female Entrepreneur Podcast and Quotable Magazine. She also hosts PR workshops and educational programs for small business owners and runs the Female Founders of Boston networking group. Alessandra sits on the board of the Massachusetts chapter of the National Organization for Women (Mass NOW) and was awarded the 40 Under 40 by Boston Business Journal in 2022. She's based in Boston, where she lives with her husband and 8-year-old son. Find her at quotablemediaco.com.Thanks for Listening!Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. Links & Resources:Quotable Media Co. @quotablemediaco on InstagramQuotable Media Co. on Facebook@quotablemediaco on TwitterAlessandra Pollina on LinkedIn@IAmAlessandraPollina on ThreadsFemale Millennial Entrepreneurs Boston Networking Group Quotable: A Female Millennial Entrepreneur PodcastUntil next time, cheers to your next cocktail and happy content creating!Kate & JessieHosts of “The Cocktails and Content Creation Podcast”

Episode 138: How to Craft a Successful Sales Email SequenceWelcome to episode 138 of the Cocktails & Content Creation Podcast! For this episode, we're going to talk about how to craft a successful email sales sequence with Sarah Noel Block of Tiny Marketing.In our one-hundred-and-thirty-eighth episode you'll learn:About how she works with clients using her Mad Lib Workshops with Internal Company StakeholdersThe importance of your sales email sequence and how it ties into your email welcome sequence and nurture email sequenceSome of Sarah's real copy from her real clients on how to overcome objectionsHow often you should be sending sales emails including cadence and how seasonality comes into playTips to not sound saleslyHow to leverage a countdown timer and best practices on limited-time offersThe tech she uses to properly set up her sales sequences About our Guest:Sarah Noel Block is an inbound marketing expert who focuses on an education-based approach to marketing for SMBs and solopreneurs. Her approach to marketing systems makes it easy for tiny teams to have a big impact. She works with businesses in two ways: 1) marketing education and products for small businesses and 2) strategy and executing content marketing and inbound funnels for SMBs.Thanks for Listening!Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. Links & Resources:Tiny Marketing by Sarah Noel BlockSarah Noel Block on Facebook@sarahnoelblock on Twitter@sarahnoelblock on Instagram@sarahnoelblock on YouTubeTiny Marketing on LinkedInAvoid Content Burnout With Core Content On-Demand WebinarUntil next time, cheers to your next cocktail and happy content creating!Kate & JessieHosts of “The Cocktails and Content Creation Podcast”

Episode 137: Creative Content Examples That We Love Part IIWelcome to episode 137 of the Cocktails & Content Creation Podcast! For this episode, we're going to talk about creative content that inspires us. In our one-hundred-and-thirty-seventh episode you'll learn:Content Creators that are inspiring us these daysThe reason we believe these are examples of great contentWhat we're learning from these examples How we're using that inspirationInfluencers and content to follow if you're a fitness fanatic or Disney fanThanks for Listening!Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. Links & Resources:@MalloryMusante on InstagramEpisode 104 with Mallory Musante: Can Content Creation Help You Make 6 Figures?@TrainWithShay on TikTok@MagicallyMainStreet17 on Instagram@HeyShanIrving on Instagram (formerly Disney'n'Denim)@BriannasFairytale on Instagram (formerly Disney with Bree)@thetravelingred on Instagram@jennsdreamland on Instagram (formerly Real Housewife of Disneyland)@ThePrincessTacoBelle on Instagram@WeAreAmma on InstagramUntil next time, cheers to your next cocktail and happy content creating!Kate & JessieHosts of “The Cocktails and Content Creation Podcast”

Episode 136: Social Media Boundaries and the Anxiety Around Social MediaWelcome to episode 136 of the Cocktails & Content Creation Podcast! For this episode, we're going to talk about social media boundaries and the anxiety around social media with Lauren Litt of Lil Shameless Plug.In our one-hundred-and-thirty-sixth episode you'll learn:How to handle your anxiety when it comes to the stress of social mediaHow to deal with negativity on social mediaWhy you should have a plan in place when someone leaves a negative commentHow to take a break from social media when you need itAbout our Guest:Lauren Litt is the owner and lead Social Media Manager at Lil Shameless Plug, a social media management company dedicated to the curation and creation of quality content. If you don't like social media but know you need it for your business Lauren can help you create a masterful social media plan. Since opening, Lil Shameless Plug has had the pleasure of working with a variety of independent entrepreneurs, brick and mortars, coaches and even an Oscar Qualifying Film Festival! Lauren now lives in Portland, OR with her hubby and 2 fur babies.Thanks for Listening!Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. Links & Resources:@Lauren.Litt on Instagram@LilShamelessPlug on FacebookLauren Litt on LinkedInLil Shameless Plug on YouTubeUntil next time, cheers to your next cocktail and happy content creating!Kate & JessieHosts of “The Cocktails and Content Creation Podcast”

Episode 135: Social Media Mistakes Entrepreneurs MakeWelcome to episode 135 of the Cocktails & Content Creation Podcast! For this episode, we're going to talk about social media mistakes entrepreneurs make with Lauren Litt of Lil Shameless Plug. In our one-hundred-and-thirty-fifth episode you'll learn:The mistakes entrepreneurs are making in social mediaHow our mindset plays a role in these mistakesWhy these mistakes are costing usWhy you need to start your social media content plan todayHow to avoid making these mistakes in your social media marketing strategyAbout our Guest:Lauren Litt is the owner and lead Social Media Manager at Lil Shameless Plug, a social media management company dedicated to the curation and creation of quality content. If you don't like social media but know you need it for your business Lauren can help you create a masterful social media plan. Since opening, Lil Shameless Plug has had the pleasure of working with a variety of independent entrepreneurs, brick and mortars, coaches, and even an Oscar Qualifying Film Festival! Lauren now lives in Portland, OR with her hubby and 2 fur babies.Thanks for Listening!Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. Links & Resources:@Lauren.Litt on Instagram@LilShamelessPlug on FacebookLauren Litt on LinkedInLil Shameless Plug on YouTubeUntil next time, cheers to your next cocktail and happy content creating!Kate & JessieHosts of “The Cocktails and Content Creation Podcast”

Episode 134: All About ThreadsWelcome to episode 134 of the Cocktails & Content Creation Podcast! For this episode, we're going to talk all about the newest social media app on the block, Threads! In our one-hundred-and-thirty-fourth episode you'll learn:What Threads is and how it operatesHow Kate and Jessie are currently using the platformHow we're planning to use it in our content marketing planWhere we see it figuring into the future of content creationThanks for Listening!Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. Links & Resources:@fashionablykateandco on Threads@jessiewymanphotos on ThreadsUntil next time, cheers to your next cocktail and happy content creating!Kate & JessieHosts of “The Cocktails and Content Creation Podcast”

Episode 133: How to Prepare your Business for the Holiday SeasonWelcome to episode 133 of the Cocktails & Content Creation Podcast! For this episode, we're going to talk about how you can prepare your business for the holiday season from a marketing perspective while setting yourself up to take some time off.In our one-hundred-and-thirty-third episode you'll learn:When influencers and bloggers should have their photographic/visual content done in advanceHow the seasons impact our content creationHow we frontload and schedule our content in time for the holidaysTips for entrepreneurs, including photographers, to make sure they're ready for the New Year before they can take time offWhy it is so important to keep your clients informed of your time offThanks for Listening!Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. Links & Resources:Examples of Holiday Content from Fashionably Kate & Co.Christmas Traditions from Around the WorldMy Favorite Christmas TraditionsUntil next time, cheers to your next cocktail and happy content creating!Kate & JessieHosts of “The Cocktails and Content Creation Podcast”

Episode 132: Tips for the Perfect FlatlayWelcome to episode 132 of the Cocktails & Content Creation Podcast! For this episode, we're going to talk with our resident photographer, Jessie Wyman, about her favorite tips to nail the perfect flatlay that you can use on your website, social media and promotional materials!In our one-hundred-and-thirty-second episode you'll learn:How flatlays can be used in your content creationThe supplies you will need to create your own flatlayHow to set up your props to create an interesting layoutTips when something just doesn't seem right when shootingThanks for Listening!Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. Links & Resources:How to Shoot Your Own FlatlaysJessie's Most Used Styling Props for Flatlays How to Scale Your Business with Branded Stock Images Examples of Flatlay usage: Fashionably Kate & Co.Carolina Marles PhotographyPenny Leadership Big Picture CopywritingUntil next time, cheers to your next cocktail and happy content creating!Kate & JessieHosts of “The Cocktails and Content Creation Podcast”

Episode 131: Must-Have Content for Your WebsiteWelcome to episode 131 of the Cocktails & Content Creation Podcast! For this episode, we're going to talk about must-have content for your website. These are the things you need to have on your website from day one. In our one-hundred-and-thirty-first episode you'll learn:What visual content is needed for your websiteHow to plan for visual content and things to considerWhat you need for written content and structure on your websiteWhy you should include a blog on your websiteHow social media ties into your website content and brining in leadsThanks for Listening!Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. Links & Resources:Episode 129: Beyond The Laptop Shot: How To Craft A Personal Brand Photography Session That Is Unique To YouPenny Leadership3 Shots You Need for your Next Brand Photography SessionCase Study for Updating Your WebsiteCocktail & Content Creation episodes on BloggingUntil next time, cheers to your next cocktail and happy content creating!Kate & JessieHosts of “The Cocktails and Content Creation Podcast”

Episode 130: How to be Okay with Taking a Break in your BusinessWelcome to episode 130 of the Cocktails & Content Creation Podcast! For this episode, we're going to talk about how to be okay with taking a break in your business. Our very own Kate Andrews is talking about how she reframed her mindset when it came to taking a step back during her recent maternity leave.In our one-hundred-and-thirtieth episode you'll learn:Why you need to be okay with taking a break in your business when it comes to major life eventsHow to reframe your mindset so that you don't feel guilty taking a breakThanks for Listening!Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. Links & Resources:Fashionably Kate & Co.@fashionablykateandco on InstagramUntil next time, cheers to your next cocktail and happy content creating!Kate & JessieHosts of “The Cocktails and Content Creation Podcast”

Episode 129: Beyond the Laptop Shot: How to craft a personal brand photography session that is unique to youWelcome to episode 129 of the Cocktails & Content Creation Podcast! For this episode, we're going to talk about how to step out of the box when it comes to shot types and avoiding the common ‘work at your laptop' shot with our very own Jessie Wyman!In our one-hundred-and-twenty-ninth episode you'll learn:What a personal brand isWhat kind of visual content you need as a personal brandWhy you should think beyond the laptop shot and how it can help tell your story and sell your offerThe four different out-of-the-box shots you should consider for your next brand shoot including:Shots that emit expression and personalityGetting outsideContent-based shotsEditorial-like contentTips on gathering inspiration for your next shootThanks for Listening!Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. Links & Resources:Jessie Wyman PhotographyFollow Jessie on IGInterested in booking with Jessie? Fill out her contact form!Until next time, cheers to your next cocktail and happy content creating!Kate & JessieHosts of “The Cocktails and Content Creation Podcast”

Episode 128: How to Pivot Your Brand and Offer as a Creative EntrepreneurWelcome to episode 128 of the Cocktails & Content Creation Podcast! For this episode, we're going to talk about how to pivot your brand and offer as a creative entrepreneur with Courtney Fanning of Big Picture Copywriting.In our one-hundred-and-twenty-eighth episode you'll learn:How to tailor your offer/services based on what your clients say & why this is so importantHow this creative entrepreneur decided it was time to rebrand and how she leveraged the same process that she uses with her OWN clients to help with this processHow she defined her visual ‘mood' or ‘vibe' for her brand and how that informed her brand photoshootWhy her word of the year was ‘differentiate' and how that came into play with her rebrandAbout our Guest:As a copywriter and brand messaging strategist for creatives and entrepreneurs, Courtney Fanning helps you wrap your head around what you're trying to build to create differentiated messaging that resonates with your dreamboat clients. As the founder of Big Picture Copywriting, Courtney provides 1:1 client services as well as marketing and copywriting resources and courses for DIY online businesses. Courtney has worked with New York Times bestselling authors, purpose-driven startups, multi-passionate multi-hyphenates, and ambitious dreamers alike to build a big-picture strategy that turns purpose into profit. Her clients have appeared in Forbes, SXSW, Apartment Therapy, Rising Tide Society & more. Thanks for Listening!Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. Links & Resources:Big Picture CopywritingCopywriting Cohort Course + MastermindThe BP Template ShopFree DIY ResourcesBlog + "Letters From Your Editor" Newsletter Sign Up@bigpicturecopywriting on Instagram@bigpicturecopywriting on PinterestLinkedinUntil next time, cheers to your next cocktail and happy content creating!Kate & JessieHosts of “The Cocktails and Content Creation Podcast”

Episode 127: How to Craft a Successful Email Nurturing SequenceWelcome to episode 127 of the Cocktails & Content Creation Podcast! For this episode, we're going to talk about how to craft a successful email nurturing sequence with Sarah Noel Block of Tiny Marketing.In our one-hundred-and-twenty-seventh episode you'll learn:The importance of your nurture email sequence and how it ties into your email welcome sequenceThe right cadence for your nuture sequenceHow your client's problems can serve as a basis for your nuture email sequence topicsHow to avoid ending up in the spam boxWhat comes after the nuture sequenceExamples of how the nurture sequence can generate more sales or recurring revenue from existing clientsAbout our Guest:Sarah Noel Block is an inbound marketing expert who focuses on an education-based approach to marketing for SMBs and solopreneurs. Her approach to marketing systems makes it easy for tiny teams to have a big impact. She works with businesses in two ways: 1) marketing education and products for small businesses and 2) strategy and executing content marketing and inbound funnels for SMBs.Thanks for Listening!Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. Links & Resources:Tiny Marketing by Sarah Noel BlockSarah Noel Block on Facebook@sarahnoelblock on Twitter@sarahnoelblock on Instagram@sarahnoelblock on YouTubeTiny Marketing on LinkedInAvoid Content Burnout With Core Content On-Demand WebinarUntil next time, cheers to your next cocktail and happy content creating!Kate & JessieHosts of “The Cocktails and Content Creation Podcast”

Episode 126: How to gain traction and growth on TikTok as a Content Creator or EntrepreneurWelcome to episode 126 of the Cocktails & Content Creation Podcast! For this episode, we're going to talk about all things TikTok with Jasmine Sawaged of JazMedia. In our one-hundred-and-twenty-sixth episode you'll learn:Why Jaz found success on TikTok when she wasn't gaining traction on InstagramThe benefits of using the platform as a content creator or entrepreneur and how it is different than InstagramWhy and how to be authentic and how you can find your own unique voice and brand for the platformA simple 30-day experiment to figure out your TikTok styleWhy TikTok accounts with even a small audience can go viralTech tips to make posting to TikTok super easyAbout our Guest:Jasmine Sawaged is a Short Form Content Coach who teaches others how to create lucrative and magnetic short-form video content. She has been creating content herself for over three years and has been coaching others for almost a year now. Thanks for Listening!Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. Links & Resources:@jazmediaco on TikTok@jazmediallc on TikTok@jazmediallc on InstagramJazMediaLLC Magnetic Creators CollectiveFreebie for Magnetic Personal Branding Until next time, cheers to your next cocktail and happy content creating!Kate & JessieHosts of “The Cocktails and Content Creation Podcast”

Episode 125: Jessie's ChaptGPT and Copy.AI ExperimentWelcome to episode 125 of the Cocktails & Content Creation Podcast! For this episode, we're going to discuss Jessie's ChaptGPT and Copy.AI Experiment.In our one hundred and twenty-fifth episode you'll learn:How Jessie tested both ChatGPT & Copy.AI as it relates to her brand photography businessThe results she got from some example promptsHow to get the best results from these platformsHow she plans on integrating AI into her content creation plansResourcesFull doc showing the full responses from the prompt's Jessie testedJessie's WebsiteCopy.AIChatGPTThanks for Listening!Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. Until next time, cheers to your next cocktail and happy content creating!Kate & JessieHosts of “The Cocktails and Content Creation Podcast”

Episode 124: Tips from a Content Creator - before it was a thingWelcome to episode 124 of the Cocktails & Content Creation Podcast! For this episode, we're going to discuss the four things Kate learned growing up with a content creator - before that was even a term!In our one hundred and twenty-fourth episode you'll learn:The four things Kate learned about content creation from her Nunny who turns 102 today! Including tips on photography, creativity and being in the moment.A little about what content creation looked like pre-internet - spoiler alert: there aren't any iPhones here ResourcesHappy Birthday Nunny! Blog Post on Fashionably Kate & Co.Thanks for Listening!Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. Until next time, cheers to your next cocktail and happy content creating!Kate & JessieHosts of “The Cocktails and Content Creation Podcast”

Episode 123: How to overcome paralysis when it comes to creating contentWelcome to episode 123 of the Cocktails & Content Creation Podcast! For this episode, we're going to discuss how to overcome paralysis when it comes to creating content.In our one hundred and twenty-third episode you'll learn:How Kate gives herself certain steps to overcome some blocks in her content creationHow she works with her ADHD to unblock paralysisSome tips from Jessie as a photographer and how she overcome's fears when hitting publish and sending galleries to clients Thanks for Listening!Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. Until next time, cheers to your next cocktail and happy content creating!Kate & JessieHosts of “The Cocktails and Content Creation Podcast”

Episode 122: How to Rebuild your Content Creation/Influencer Business Post-Pandemic.Welcome to episode 122 of the Cocktails & Content Creation Podcast! For this episode, we're going to talk about how to rebuild your content creation/influencer business post-pandemic.In our one-hundred-and-twenty-second episode you'll learn:How an influencer took her life as a military wife and turned it into a 6-figure businessWhat happened to her brand deals when the pandemic hitHow she's been supplementing her income to make up for the loss income with her blogWhere she sees her blog going now that the pandemic is coming to an endHer thoughts on someone just starting out in the blogging/influencer realmHow her blog has evolved over the years and her plans for the futureAbout our Guest:Samantha Curtis is a life and style blogger and content creator at The Samantha Show inspiring women to look and feel their best. She started her blog in May 2011 when her husband was deployed to Afghanistan and she's been doing it ever since!Thanks for Listening!Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. Links & Resources:The Samantha ShowThe Samantha Show on Facebook@Samantha_Show_ on Twitter@Samantha_Show on InstagramSamantha Curtis on LinkedInUntil next time, cheers to your next cocktail and happy content creating!Kate & JessieHosts of “The Cocktails and Content Creation Podcast”

Episode 121: Creative Content Examples that We LoveWelcome to episode 121 of the Cocktails & Content Creation Podcast! For this episode, we're going to discuss creative content examples that we love. In our one hundred and twenty-first episode you'll learn:From Kate on two Creators that she's been inspired by lately From Jessie on why she's geeking out over two Creators she's loving latelyA few thoughts from both Kate & Jessie on WHY they feel their content is so good!Why it's good to look around at other creators to take inspiration from themHow content creation can be about anything you want it to beResources@Brianamatopoeia on InstagramThe Blonde Abroad's Ultimate Bermuda Travel Guide@Bigexcelenergy on TikTok@Briannaborghi on TikTokThanks for Listening!Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. Until next time, cheers to your next cocktail and happy content creating!Kate & JessieHosts of “The Cocktails and Content Creation Podcast”

Episode 120: How to Create a Content Subscription for BrandsWelcome to episode 120 of the Cocktails & Content Creation Podcast! For this episode, we're going to talk about how to create a content subscription for brands with Alyssa Gordon of Alyssa Joy & Co. In our one-hundred-and-twentieth episode you'll learn:How moving to a subscription model can help your businessHow Alyssa structured her subscriptions with her product photography clients and how it's a great way to earn recurring revenueThe benefits from the client's perspectiveHow Alyssa manages multiple subscription clients and plans her timeA few mistakes she's made along the way with her subscription clientsThe nitty gritty details when it comes to cancellationsAbout our Guest:Alyssa Gordon is the owner and stylist at Alyssa Joy & Co. where for the past 10 years she's been helping product-based businesses capture their moment and dominate their webspace with beauty and intentionality. Whether she's crafting a dream Instagram feed or coming up with your new brand identity, she's always standing in your corner as a creative partner.Thanks for Listening!Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. Links & Resources:Alyssa Joy & Co.@alyssajoyandco on InstagramAlyssa Gordon on LinkedInUntil next time, cheers to your next cocktail and happy content creating!Kate & JessieHosts of “The Cocktails and Content Creation Podcast”

Episode 119: How to get over the Fear of Experimenting with your Content Creation AestheticWelcome to episode 119 of the Cocktails & Content Creation Podcast! For this episode, we're going to discuss how to get over the fear of experimenting with your content creation aesthetic. In our one hundred and nineteenth episode you'll learn:The reason why many content creators don't experiment with their aesthetic and why this is holding them back, including some thoughts on how this ties into your brand visualsWhy experimenting with your content creation aesthetic can be intimidating yet rewardingHow Jessie recently experimented with her photography style and how she is planning to incorporate this experiment into her shoot planning processHow experimenting with your aesthetic can help your content creation businessResourcesFrom Jessie's Blog: How Hard Light gave this Brand a very Editorial LookThanks for Listening!Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. Until next time, cheers to your next cocktail and happy content creating!Kate & JessieHosts of “The Cocktails and Content Creation Podcast”

Episode 118: How to Leverage Retainers in a Creative BusinessWelcome to episode 118 of the Cocktails & Content Creation Podcast! For this episode, we're going to talk about how to leverage retainers in a creative business with Cara Chattelier of Bubbly Creative.In our one-hundred-and-eighteenth episode you'll learn:What a retainers are and how they can be utilized in businessHow they are structured and how they differ from hourly ratesWhat types of businesses benefit from employing retainersHow Cara uses them in her marketing business creating content for her clientsAbout our Guest:Cara Chatellier is the founder & creative director of Bubbly Creative, a boutique digital and content marketing agency focused on building and executing strategies to make small & medium sized businesses POP! Cara has been in marketing and sales for her over 10 years and loves building relationships with growing business owners.Thanks for Listening!Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. Links & Resources:Bubbly CreativeBubbly Creative on Facebook@bubblycreativema on InstagramBubbly Creative on LinkedInUntil next time, cheers to your next cocktail and happy content creating!Kate & JessieHosts of “The Cocktails and Content Creation Podcast”

Episode 117: Misconceptions Surrounding Passive Income when it comes to Creating CoursesWelcome to episode 117 of the Cocktails & Content Creation Podcast! For this episode, we're going to discuss the misconceptions surrounding passive income, specifically around course creation with our very own Jessie Wyman. In our one hundred and seventeenth episode you'll learn:Some of the misconceptions about passive incomeA few of the hidden costs behind course creationWhat Jessie learned about creating a courseThe tech involved with running a courseWhy there is no such thing as a “set it and forget it” course modelThe choice Jessie faced and what her final decision was when it came to balancing her photography business and her courseResourcesJessie's Photography WebsiteResources for Photographers Thanks for Listening!Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. Until next time, cheers to your next cocktail and happy content creating!Kate & JessieHosts of “The Cocktails and Content Creation Podcast”

Episode 116: How To Plan Maternity Leave as a Solopreneur/InfluencerWelcome to episode 116 of the Cocktails & Content Creation Podcast! For this episode, we're going to discuss how to plan maternity leave as a solopreneur/influencer. In our one hundred and sixteenth episode you'll learn:Why you need to be prepared when it comes to maternity leaveHow much time Kate is actually taking and how she came to that decisionIdentifying what can be worked on post-delivery vs. what needs to go completely on-holdHow to communicate with clients prior to taking leaveWhat we are doing with the Podcast to cover shows while Kate is outHow to adjust your mindset to make sure your priorities are taken care of, especially when it comes to posting on social mediaJust a few of the things you need to consider when planning your maternity leave as a solopreneurResourcesKate's Pregnancy Announcement on her blogKate's Pregnancy Announcement on Instagram Thanks for Listening!Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. Until next time, cheers to your next cocktail and happy content creating!Kate & JessieHosts of “The Cocktails and Content Creation Podcast”

Episode 115: The Simple 3-Step Formula for your Email Welcome SequenceWelcome to episode 115 of the Cocktails & Content Creation Podcast! For this episode, we're going to talk about the simple 3-step formula for your email welcome sequence with Sarah Noel Block of Tiny Marketing.In our one-hundred-and-fifteenth episode you'll learn:What an email sequence is and how it can help to grow your business and bring in salesIdeas for your opt-in or freebie, even if you aren't a “product-based business,” to get people on your listThe Simple 3-Step Formula for your Email Welcome Sequence that will help you to convert leads to clientsThe timeline for your email sequence so people will remember you when you pop in their inboxHow this sequence fits into your regular email newslettersThe easy and least expensive ways to get started on your email list and your welcome sequenceWays to avoid ending up in that dreaded Spam folderTips to write a subject line that will get your emails openedAbout our Guest:Sarah Noel Block is an inbound marketing expert who focuses on an education-based approach to marketing for SMBs and solopreneurs. Her approach to marketing systems makes it easy for tiny teams to have a big impact. She works with businesses in two ways: 1) marketing education and products for small businesses and 2) strategy and executing content marketing and inbound funnels for SMBs.Thanks for Listening!Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. Links & Resources:Tiny Marketing by Sarah Noel BlockSarah Noel Block on Facebook@sarahnoelblock on Twitter@sarahnoelblock on Instagram@sarahnoelblock on YouTubeTiny Marketing on LinkedInAvoid Content Burnout With Core Content On-Demand WebinarUntil next time, cheers to your next cocktail and happy content creating!Kate & JessieHosts of “The Cocktails and Content Creation Podcast”

Episode 114: Simplifying Systems in your Home and in your Business to put you ahead of the chaosWelcome to episode 114 of the Cocktails & Content Creation Podcast! For this episode, we're going to talk about how to simplify systems in your home and in your business to put you ahead of the chaos with Heather Greco of Chaos ‘N' Cookies.In our one-hundred-and-fourteenth episode you'll learn:Why it's helpful and important to understand the systems in your home and businessHow hiring outside help can help with setting up your systemsTech tips to keep you organized in your businessHow to start organizing your business and ways to control the chaos About our Guest:As a busy mom of three and the founder of Chaos N' Cookies, keeping moms from crumbling is Heather Greco's main objective. After gaining 10+ years of experience as a Director of Marketing helping build multiple 6 & 7-figure businesses for other women she's created the Chaos Control System to equip moms to overcome their own objections so they can live the life they want to live and start that business they have always wanted. The Family Playbook, or standard operating procedure, is the tool every mama needs to save time and stress-less when chaos ensues at home. For new biz owners, she also helps simplify systems on social media and other business platforms to automate processes to get their business up and running quickly and efficiently with how-tos and hands-on coaching. She has helped hundreds of women to be more productive and self-sufficient in their homes and businesses allowing them to reclaim control of the chaos. Thanks for Listening!Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. Links & Resources:Chaos ‘N' CookiesHeather Greco Steinker on Facebook@chaos-n-cookies on Facebook@chaosncookies on Instagram@theheathergreco on InstagramHeather Greco Steinker on LinkedInThe Chaos ‘N' Cookies PodcastThe Chaos ‘N' Cookies ShopUntil next time, cheers to your next cocktail and happy content creating!Kate & JessieHosts of “The Cocktails and Content Creation Podcast”

Episode 113: 3 Things you need to know to keep your family and business on a routine Welcome to episode 113 of the Cocktails & Content Creation Podcast! For this episode, we're going to talk about 3 Things you need to know to keep your family and business on a routine with Heather Greco of Chaos ‘N' Cookies.In our one-hundred-and-thirteenth episode you'll learn:How establishing systems in your home can help you tame the chaos for the entire familyHow these systems can actually allow space for creativity Why routines are important and how to incorporate time-blockingThe benefits of running your household like a businessCreative strategies to create organizing your households systems - including the power of color codingAbout our Guest:As a busy mom of three and the founder of Chaos N' Cookies, keeping moms from crumbling is Heather Greco's main objective. After gaining 10+ years of experience as a Director of Marketing helping build multiple 6 & 7-figure businesses for other women she's created the Chaos Control System to equip moms to overcome their own objections so they can live the life they want to live and start that business they have always wanted. The Family Playbook, or standard operating procedure, is the tool every mama needs to save time and stress-less when chaos ensues at home. For new biz owners, she also helps simplify systems on social media and other business platforms to automate processes to get their business up and running quickly and efficiently with how-tos and hands-on coaching. She has helped hundreds of women to be more productive and self-sufficient in their homes and businesses allowing them to reclaim control of the chaos. Thanks for Listening!Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. Links & Resources:Chaos ‘N' CookiesHeather Greco Steinker on Facebook@chaos-n-cookies on Facebook@chaosncookies on Instagram@theheathergreco on InstagramHeather Greco Steinker on LinkedInThe Chaos ‘N' Cookies PodcastThe Chaos ‘N' Cookies ShopUntil next time, cheers to your next cocktail and happy content creating!Kate & JessieHosts of “The Cocktails and Content Creation Podcast”